CCF HOLDING CO
DEF 14A, 2000-03-22
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )

Filed by the registrant [X]
Filed by a party other than the registrant [ ]

Check the appropriate box:
[ ] Preliminary Proxy Statement     [ ]  Confidential, for use of the Commission
                                         Only (as permitted by Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material pursuant to Rule 14a-12

                               CCF Holding Company
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
- --------------------------------------------------------------------------------

Payment of filing fee (Check the appropriate box):
  [X]    No fee required
  [      ] Fee computed on table below per Exchange  Act Rules  14a-6(i)(1)  and
         0-11.

         (1) Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------

         (2) Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------

         (3) Per unit price or other  underlying  value of transaction  computed
pursuant  to Exchange  Act Rule 0-11.  (set forth the amount on which the filing
fee is calculated and state how it was determined):
- --------------------------------------------------------------------------------

         (4) Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------

         (5)  Total fee paid:
- --------------------------------------------------------------------------------

  [ ] Fee paid previously with preliminary materials.

  [ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

         (1) Amount previously paid:
- --------------------------------------------------------------------------------

         (2) Form, Schedule or Registration Statement No.:
- --------------------------------------------------------------------------------

         (3) Filing Party:
- --------------------------------------------------------------------------------

         (4) Date Filed:
- --------------------------------------------------------------------------------
<PAGE>


                        [CCF HOLDING COMPANY LETTERHEAD]













March 24, 2000

Dear Fellow Stockholder:

         On behalf of the  Board of  Directors  and  management  of CCF  Holding
Company, (the "Company"), I cordially invite you to attend the Annual Meeting of
Stockholders to be held at the Heritage Bank office located at 440 N. Jeff Davis
Drive,  Fayetteville,  Georgia on  Wednesday,  April 26,  2000 at 9:30 a.m.  The
attached  Notice of Annual  Meeting  and Proxy  Statement  describe  the  formal
business to be transacted at the Annual Meeting.  During the Annual  Meeting,  I
will also report on the operations of the Company. Directors and officers of the
Company,  as well as a  representative  of Porter Keadle Moore,  LLP,  certified
public accountants, will be present to respond to any questions stockholders may
have.

         The matters to be considered by  stockholders at the Annual Meeting are
described in the accompanying Notice of Annual Meeting and Proxy Statement.  The
Board  of  Directors  of the  Company  has  determined  that the  matters  to be
considered  at the Annual  Meeting are in the best  interests of the Company and
its stockholders. For the reasons set forth in the Proxy Statement, the Board of
Directors unanimously recommends a vote "FOR" each matter to be considered.

         WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL  MEETING,  PLEASE SIGN AND
DATE THE  ENCLOSED  PROXY  CARD AND RETURN IT IN THE  ACCOMPANYING  POSTAGE-PAID
RETURN  ENVELOPE AS PROMPTLY AS POSSIBLE.  This will not prevent you from voting
in person at the Annual  Meeting,  but will  assure that your vote is counted if
you are unable to attend the Annual Meeting. YOUR VOTE IS VERY IMPORTANT.

                                           Sincerely,


                                           /s/David B. Turner
                                           -------------------------------------
                                           David B. Turner
                                           President and Chief Executive Officer



<PAGE>
- --------------------------------------------------------------------------------
                               CCF HOLDING COMPANY
                              101 NORTH MAIN STREET
                            JONESBORO, GEORGIA 30236
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          To be Held on April 26, 2000
- --------------------------------------------------------------------------------

NOTICE IS HEREBY GIVEN that the Annual Meeting of  Stockholders  (the "Meeting")
of CCF Holding Company ("the Company"), will be held in the Heritage Bank office
located at 440 N. Jeff Davis Drive,  Fayetteville,  Georgia on Wednesday,  April
26,  2000 at 9:30 a.m. A proxy card and a proxy  statement  for the  Meeting are
enclosed.

The Meeting is for the  purpose of  considering  and acting  upon the  following
matters:

1.   Election of four directors of the Company;
2.   Approval of the 2000 stock option plan; and
3.   Ratification of the appointment of Porter Keadle Moore,  LLP as independent
     auditors of the Company for the fiscal year ending December 31, 2000.

Execution of a proxy in the form enclosed also permits the proxy holder to vote,
in their discretion,  upon other matters that may come before the Meeting. As of
the date of mailing,  the Board of Directors  is not aware of any other  matters
that may come before the Meeting.

Any action may be taken on the  foregoing  proposals  at the Meeting on the date
specified  above  or on any  date or  dates  to  which,  by  original  or  later
adjournment,  the Meeting may be adjourned.  Stockholders of record at the close
of  business  on March 16,  2000 are the  stockholders  entitled  to vote at the
Meeting and any adjournments thereof.

EACH  STOCKHOLDER,  WHETHER  OR NOT HE OR SHE PLANS TO ATTEND  THE  MEETING,  IS
REQUESTED  TO SIGN,  DATE AND RETURN THE  ENCLOSED  PROXY  WITHOUT  DELAY IN THE
ENCLOSED  POSTAGE-PAID  ENVELOPE.  ANY  PROXY  GIVEN BY THE  STOCKHOLDER  MAY BE
REVOKED BY FILING WITH THE  SECRETARY OF THE COMPANY A WRITTEN  REVOCATION  OR A
DULY EXECUTED PROXY BEARING A LATER DATE. ANY STOCKHOLDER PRESENT AT THE MEETING
MAY REVOKE HIS OR HER PROXY AND VOTE IN PERSON ON EACH MATTER BROUGHT BEFORE THE
MEETING.  HOWEVER,  IF YOU ARE A STOCKHOLDER  WHOSE SHARES ARE NOT REGISTERED IN
YOUR OWN NAME, YOU WILL NEED ADDITIONAL DOCUMENTATION FROM YOUR RECORD HOLDER TO
VOTE IN PERSON AT THE MEETING.

                                              BY ORDER OF THE BOARD OF DIRECTORS

                                              /s/Charles S. Tucker
                                              ----------------------------------
                                              Charles S. Tucker
                                              Secretary
Jonesboro, Georgia
March 24, 2000

- --------------------------------------------------------------------------------
IMPORTANT:  THE PROMPT  RETURN OF PROXIES  WILL SAVE THE  COMPANY THE EXPENSE OF
FURTHER  REQUESTS  FOR  PROXIES  IN ORDER TO INSURE A QUORUM AT THE  MEETING.  A
SELF-ADDRESSED ENVELOPE IS ENCLOSED FOR YOUR CONVENIENCE. NO POSTAGE IS REQUIRED
IF MAILED IN THE UNITED STATES.
- --------------------------------------------------------------------------------

<PAGE>
- --------------------------------------------------------------------------------
                                 PROXY STATEMENT
                                       OF
                               CCF HOLDING COMPANY
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
                         ANNUAL MEETING OF STOCKHOLDERS
                                 April 26, 2000
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
                                     GENERAL
- --------------------------------------------------------------------------------

         This Proxy Statement is furnished in connection  with the  solicitation
of proxies  by the Board of  Directors  of the  Company to be used at the Annual
Meeting  of  Stockholders  of the  Company  which  will be held at the office of
Heritage Bank (the "Bank"), the wholly owned subsidiary of the Company,  located
at 440 North Jeff Davis Drive,  Fayetteville,  Georgia on  Wednesday,  April 26,
2000,  9:30 a.m. local time. The  accompanying  Notice of Meeting and this Proxy
Statement are being first mailed to stockholders on or about March 24, 2000.

         At the  Meeting,  stockholders  will  consider  and  vote  upon (i) the
election of four directors, (ii) the approval of the 2000 stock option plan, and
(iii) the  ratification  of the  appointment  of  Porter  Keadle  Moore,  LLP as
independent  auditors of the Company  for the fiscal  year ending  December  31,
2000.  The Board of  Directors  of the  Company  (the  "Board"  or the "Board of
Directors")  knows  of  no  additional   matters  that  will  be  presented  for
consideration  at the  Meeting.  Execution of a proxy,  however,  confers on the
designated proxy holder  discretionary  authority to vote the shares represented
by the proxy in accordance with their best judgment on other  business,  if any,
that may properly come before the Meeting or any adjournment thereof.

- --------------------------------------------------------------------------------
                       VOTING AND REVOCABILITY OF PROXIES
- --------------------------------------------------------------------------------

         Stockholders who execute proxies retain the right to revoke them at any
time. Unless so revoked,  the shares  represented by those proxies will be voted
at the Meeting and all adjournments  thereof.  Proxies may be revoked by written
notice to the  Secretary of the Company at the address above or by the filing of
a later dated proxy prior to a vote being taken on a particular  proposal at the
Meeting.  A proxy will not be voted if a  stockholder  attends  the  Meeting and
votes in person.  Proxies  solicited by the Board of Directors  will be voted in
accordance  with  the  directions  given  therein.  Where  no  instructions  are
indicated,  signed proxies will be voted for the nominees for director set forth
below and "FOR" the other  listed  proposals.  The proxy  confers  discretionary
authority on the persons  named  therein to vote with respect to the election of
any person as a director where the nominee is unable to serve, or for good cause
will not serve, and matters incident to the conduct of the Meeting.

- --------------------------------------------------------------------------------
                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF
- --------------------------------------------------------------------------------

         Stockholders  of record as of the close of  business  on March 16, 2000
(the "Record Date"),  are entitled to one vote for each share of common stock of
the Company (the "Common  Stock") then held. As of the Record Date,  the Company
had 986,849 shares of Common Stock issued and outstanding.



<PAGE>

         The Articles of Incorporation  of the Company (the "Articles")  provide
that in no event will any record owner of any outstanding  Common Stock which is
beneficially owned, directly or indirectly, by a person who beneficially owns in
excess of 10% of the then  outstanding  shares of Common Stock (the  "Limit") be
entitled or  permitted  to any vote with respect to the shares held in excess of
the Limit.  Beneficial ownership is determined pursuant to the definition in the
Articles and includes shares  beneficially  owned by the person or any of his or
her  affiliates  or  associates  (as those terms are  defined in the  Articles),
shares which the person or his or her affiliates or associates have the right to
acquire upon the exercise of conversion rights or options and shares as to which
the person and his or her affiliates or associates  have or share  investment or
voting power,  but does not include  shares  beneficially  owned by any employee
stock ownership plan or similar plan of the issuer or any subsidiary.

         The  presence  in  person  or by proxy of at  least a  majority  of the
outstanding  shares of Common  Stock  entitled  to vote (after  subtracting  any
shares held in excess of the Limit) is necessary  to  constitute a quorum at the
Meeting.  With respect to any matter, any shares for which a broker indicates on
the proxy that it does not have  discretionary  authority  to vote on the matter
(the  "broker  non-votes")  will  not be  considered  present  for  purposes  of
determining  whether a quorum is present.  In the event there are not sufficient
votes for a quorum or to ratify any  proposals at the time of the  Meeting,  the
Meeting may be adjourned in order to permit the further solicitation of proxies.

         As to the election of directors  (Proposal I), the proxy being provided
by the Board  enables a  stockholder  to vote for the  election of the  nominees
proposed by the Board,  or to withhold  authority  to vote for either or both of
the nominees  being  proposed.  Directors are elected by a plurality of votes of
the shares  present in person or  represented by proxy at a meeting and entitled
to vote in the election of a director.

         As to the  adoption of the 2000 stock option plan and  ratification  of
independent  auditors as set forth in Proposals II and III and all other matters
that may properly come before the Meeting,  by checking the  appropriate  box, a
stockholder  may:  vote "FOR" the item,  (ii) vote  "AGAINST" the item, or (iii)
vote to  "ABSTAIN"  on the item.  The  approval of the stock option plan will be
determined  by a majority  of votes cast  affirmatively  or  negatively  without
regard to broker  non-votes.  Proxies marked "ABSTAIN" will be treated as a vote
cast. The ratification of independent  auditors,  and all other matters,  unless
otherwise  required  by law,  will be  determined  by a  majority  of votes cast
affirmatively  or  negatively  without  regard to (a)  broker  non-votes  or (b)
proxies marked "ABSTAIN" as to that matter.

         Persons  and  groups  owning in excess  of 5% of the  Common  Stock are
required to file  certain  reports  regarding  their  ownership  pursuant to the
Securities  Exchange Act of 1934,  as amended (the "1934  Act").  The  following
table sets forth, as of the Record Date,  persons or groups who own more than 5%
of the Common Stock. Other than as noted below, management knows of no person or
group that owns more than 5% of the  outstanding  shares of Common  Stock at the
Record Date.

                                       -2-

<PAGE>

<TABLE>
<CAPTION>
                                                                        Percent of Shares of
                                                 Amount and Nature of      Common Stock
Name of Beneficial Owner                         Beneficial Ownership      Outstanding
- ------------------------                         --------------------      -----------
<S>                                                  <C>                        <C>
Wellington Management Company, LLP
  75 State Street
  Boston, Massachusetts  02109(1)                     142,538                    14.4%
John Hancock Advisers, Inc.
  101 Huntington Avenue
  Boston, Massachusetts  02199(2)                      85,734                     8.7%
Jeffrey L. Gendell
  200 Park Avenue, Suite 3900
  New York, New York 10166(3)                          82,401                     8.3%
Heritage Bank Employee Stock Ownership Plan
  101 North Main Street
  Jonesboro, Georgia 30236(4)                          85,176                     8.6%
David B. Turner
  101 North Main Street
  Jonesboro, Georgia  30236(5)                         65,149                     6.5%
</TABLE>

- ----------------------------------
(1)  Based on an amended  Schedule 13G filed on February  11,  2000.  The amount
     shown includes shares owned of record by First Financial Fund, Inc.
(2)  Based on an amended  Schedule  13G  jointly  filed on January 19, 2000 with
     John Hancock Mutual Life Insurance Company, John Hancock Subsidiaries, Inc.
     and The Berkeley Financial Group, Inc.
(3)  Based on a Schedule  13D filed on October  3, 1997 with  Tontine  Partners,
     L.P., Tontine Financial  Partners,  L.P., Tontine  Management,  L.L.C., and
     Tontine Overseas Associates, Ltd. The number of shares has been adjusted to
     reflect  two 10% stock  dividends  that were paid  after the  filing of the
     Schedule 13D.
(4)  Based on an amended Schedule 13G filed on January 31, 2000.
(5)  Based,  in part,  on a Schedule 13G filed on February  23,  2000.  Includes
     28,800  shares of Common  Stock that may be acquired  within 60 days of the
     Record Date through the exercise of options.

- --------------------------------------------------------------------------------
                  SECTION 16(a) BENEFICIAL REPORTING COMPLIANCE
- --------------------------------------------------------------------------------

         Section  16(a) of the 1934 Act  requires  the  Company's  officers  and
directors,  and persons who own more than ten  percent of the Common  Stock,  to
file reports of ownership and changes in ownership of the Common Stock, on Forms
3, 4, and 5, with the Securities and Exchange  Commission ("SEC") and to provide
copies of those  Forms 3, 4, and 5 to the  Company.  The Company is not aware of
any beneficial  owner,  as defined under Section 16(a), of more than ten percent
of the Common Stock.

         Based  upon a  review  of the  copies  of the  forms  furnished  to the
Company, or written representations from certain reporting persons that no Forms
5 were required, the Company believes that all Section 16(a) filing requirements
applicable to its executive officers and directors were complied with during the
fiscal year ended December 31, 1999.


                                       -3-

<PAGE>
- --------------------------------------------------------------------------------
                       PROPOSAL I - ELECTION OF DIRECTORS
- --------------------------------------------------------------------------------

         The Articles  require that the Board of Directors be divided into three
classes,  each of which contains  approximately  one-third of the members of the
Board.  The  directors  are  elected  by the  stockholders  of the  Company  for
staggered three-year terms, or until their successors are elected and qualified.
The Board of Directors consists of seven members. At the meeting,  two directors
will be elected  for a  three-year  term,  one  director  will be elected  for a
two-year  term and one director will be elected for a one-year  term.  Directors
serve until their successors have been elected and qualified.

         Edwin Kemp,  Joe Mundy,  John  Mitchell and Leonard  Moreland have been
nominated  by the Board of  Directors  to serve as  directors.  All nominees are
currently members of the Board. Messrs. Kemp and Mundy have been nominated for a
three-year  term to  expire  in 2003,  Mr.  Mitchell  has been  nominated  for a
two-year  term to  expire  in 2002 and Mr.  Moreland  has been  nominated  for a
one-year  term to expire in 2001.  It is intended  that the person  named in the
proxies solicited by the Board will vote for the election of the named nominees.
If any of the nominees is unable to serve,  the shares  represented by all valid
proxies will be voted for the election of a substitute as the Board of Directors
may  recommend.  At this  time,  the  Board  knows of no  reason  why any of the
nominees might be unavailable to serve.

         The  following  table sets forth the nominees and the  directors of the
Company  continuing  in office,  their name,  age,  the year they first became a
director of the Company or the Bank, the  expiration  date of their current term
as a  director,  and the number  and  percentage  of shares of the Common  Stock
beneficially owned. Each director of the Company is also a director of the Bank.
However, not every director of the Bank is a director of the Company.


                                       -4-

<PAGE>
<TABLE>
<CAPTION>
                                                                                      Shares of
                                                      Year First         Current    Common Stock           Percent
                                                      Elected or         Term to    Beneficially             of
Name                                    Age(1)       Appointed(2)        Expire       Owned (3)            Class
- ----                                    ------       ------------        -------    -----------            -----
<S>                                     <C>            <C>               <C>          <C>                 <C>
                                        BOARD NOMINEES FOR TERM TO EXPIRE IN 2003
Edwin S. Kemp, Jr.                        52             1988              2000         20,162(4)(5)         2.0%
Joe B. Mundy                              80             1989              2000         13,464(4)(5)         1.4%

                                         BOARD NOMINEE FOR TERM TO EXPIRE IN 2002
John T. Mitchell                          59             1997              2000         31,077(6)            3.2%

                                         BOARD NOMINEE FOR TERM TO EXPIRE IN 2001
Leonard A. Moreland                       38             1996              2000         17,604(7)            1.8%

                                              DIRECTORS CONTINUING IN OFFICE
John B. Lee, Jr.                          72             1975              2001         11,086(4)(5)         1.1%(7)
David B. Turner                           51             1992              2002         65,149(8)            6.5%
Charles S. Tucker                         73             1978              2002         10,370(4)(5)         1.0%(7)

All directors and executive
officers as a group (12 persons)                                                       199,556(9)           18.8%
</TABLE>

- -----------------

(1)  At December 31, 1999.
(2)  Refers to the year the individual first became a director of the Company or
     the Bank.  All persons  who were  directors  of the Bank during  March 1995
     became directors of the Company when it was incorporated in March 1995.
(3)  Beneficial ownership is as of the Record Date.
(4)  Includes  5,760 shares of Common Stock that the individual has the right to
     acquire through the exercise of options within 60 days of the Voting Record
     Date.
(5)  Excludes  85,176  shares of Common  Stock  held  under the  Employee  Stock
     Ownership Plan ("ESOP") and 19,932 shares held under the  Management  Stock
     Bonus Plan ("MSBP") for which the individual serves as a member of the ESOP
     or MSBP Committee or Trustee Committee. The individual disclaims beneficial
     ownership of these shares held in a fiduciary  capacity.  See "Director and
     Executive Officer Compensation - Benefits - Employee Stock Ownership Plan."
(6)  Includes  2,200 shares of Common Stock that the individual has the right to
     acquire through the exercise of options within 60 days of the Voting Record
     Date.
(7)  Includes  7,260 shares of Common Stock that the individual was the right to
     acquire through the exercise of options within 60 days of the Record Date.
(8)  Includes 28,800 shares of Common Stock that the individual has the right to
     acquire through the exercise of options within 60 days of the Record Date.
(9)  Excludes  73,838 shares of Common Stock held under the ESOP (85,176  shares
     minus the 11,338 shares allocated to executive  officers) and 18,201 shares
     held in the MSBP for which Directors Kemp,  Mundy,  Lee and Tucker serve as
     members  of  the  ESOP  or  MSBP  Committee  or  Trustee  Committee.  These
     individuals  disclaim  beneficial  ownership  of  these  shares  held  in a
     fiduciary  capacity.  See "Director and Executive  Officer  Compensation  -
     Benefits - Employee Stock Ownership Plan." Includes 75,886 shares of common
     stock that the  individuals  have the right to acquire through the exercise
     of options within 60 days of the Voting Record Date.

                                       -5-
<PAGE>
Biographical Information

         Set forth below is certain  information  with respect to the  directors
and executive officers of the Company. All directors and executive officers have
held their present positions for five years unless otherwise stated.

         David B.  Turner has been  President,  Chief  Executive  Officer  and a
director of the Company since its incorporation in March 1995 and holds the same
positions  with the Bank.  He has been a director  of the Bank since 1992 and an
officer of the Bank since 1971,  having held such other  positions with the Bank
as Assistant Vice President,  Vice President,  and Executive Vice President. Mr.
Turner is also a board  member of Hope  Shelter,  an  advisory  board  member of
Habitat for  Humanity,  a member of the  Jonesboro  Historical  Committee  and a
mentor and Admission Board Director for the Clayton County Alternative School.

         Charles S.  Tucker  has been a director  of the Bank since 1978 and the
Treasurer,  Secretary and a director of the Company since its  incorporation  in
March  1995.  Mr.  Tucker is  currently  retired  after 31 years of service as a
county agent for the University of Georgia  Cooperative  Extension Service.  Mr.
Tucker is a member of the Clayton County  Chamber of Commerce,  the Kiwanis Club
of Forest Park, the Veterans of Foreign Wars, and the American Legion.

         Edwin S. Kemp,  Jr.  has been a director  of the Bank since 1988 and of
the  Company  since  its  incorporation  in March  1995.  He has had his own law
practice in Jonesboro, Georgia since 1982. He has been counsel to the Bank since
1983. He is past  chairman of the  Administrative  Board of the Jonesboro  First
United Methodist Church and is currently a member of the Staff-Parish Committee.
He has also served as  attorney  for Habitat  for  Humanity  and for  Historical
Jonesboro.

         Joe B.  Mundy has been a  director  of the Bank  since  1989 and of the
Company since its  incorporation  in March 1995. Mr. Mundy retired in 1993 after
36  years  as  a  circuit  court  clerk.  Mr.  Mundy  currently  serves  as  the
secretary/treasurer of the Superior Court Clerks' Retirement Fund.

         John B. Lee,  Jr. has been a director of the Bank since 1975 and of the
Company since its  incorporation  in March 1995 and currently serves as Chairman
of the Board of Directors. Mr. Lee is employed by Spartan Lincoln-Mercury, Inc.,
Morrow,  Georgia,  and,  until  December  1996,  was  employed  by Loewen  Group
International, Inc., Burnaby, B.C. Canada, as a public relations consultant. Mr.
Lee is a  co-owner  of the  Southside  Chapel  Funeral  Home.  Mr. Lee is a past
director and president of the Clayton County Chamber of Commerce.

         John T.  Mitchell has been a director of the Bank since June 1977 and a
director of the Company  since May 1999.  Mr.  Mitchell is the  president  and a
principal of Adams-Mitchell Realty, Inc., Jonesboro, Georgia.

         Leonard  A.  Moreland  has been  Executive  Vice  President  and  Chief
Administrative Officer of the Company and Bank since July 1996. Mr. Moreland has
been a director  of the Bank since  August  1996 and a director  of the  Company
since May 1999.  Prior to joining the Bank, Mr. Moreland served as a senior vice
president of a bank located near  Atlanta,  Georgia.  He is also a member of the
Southlake Kiwanis Club and serves on the community  advisory board of the Morrow
Middle School.


                                       -6-

<PAGE>
         Mary Jo Rogers,  age 39, has been  employed by the Bank since  February
1997 and is currently a Senior Vice President and the Chief  Financial  Officer.
Prior to that time,  Ms.  Rogers was a vice  president and auditor for the First
National Bank in Griffin, Georgia.

         Edith W. Stevens,  age 40, has been employed by the Bank since 1978 and
is currently a Senior Vice President and the Chief Operating Officer.

         Charles T. Segers,  age 55, has served as a Senior Vice  President  and
Henry  County  President  of the Bank since April  1999.  Mr.  Segers  performed
similar  functions with First Citizens Bank in Riverdale,  Georgia  between July
1997 and April 1999.  Prior to that time he served similar  functions with First
Bank of Georgia in East Point, Georgia.

         John C.  Bowdoin,  age 50,  became a Senior Vice  President and Fayette
County  President of the Bank in July 1999.  Mr.  Bowdoin was an executive  vice
president with United Bank of Griffin,  Griffin,  Georgia between March 1998 and
July 1999. Prior to that time, Mr. Bowdoin was the president and chief executive
officer of Precise Packaging, a package manufacturer.

         Richard P. Florin,  age 54, has been a Senior Vice President and Senior
Credit Officer of the Bank and the Company since September  1996.  Prior to that
time,  Mr. Florin was a senior vice  president of lending in a bank located near
Atlanta, Georgia.

Nominations for Directors

         Only persons who are nominated in accordance  with the  procedures  set
forth in the Articles are eligible for election as directors. In addition to the
right of the Board of  Directors  of the  Company  to make  nominations  for the
election of directors,  nominations may be made by any  stockholder  entitled to
vote for the  election  of  directors  at a meeting  called  for the  purpose of
electing  directors if the stockholder is present at the meeting in person or by
proxy. Advance notice of a proposed nomination by a stockholder must be received
by the  Chairman of the  Nominating  Committee  of the Board of Directors of the
Company  (which  notice may be sent to the Chairman in care of the  Secretary of
the Company) or, in the absence of a Nominating  Committee,  by the Secretary of
the Company, not less than 14 days nor more than 60 days prior to any meeting of
the  stockholders  called for the  election of  directors.  Each notice must set
forth (1) the name, age, business address,  and, if known,  residence address of
each nominee proposed in the notice, (2) the principal  occupation or employment
of each  nominee,  and (3) the  number  of  shares  of  Common  Stock  that  are
beneficially  owned by each nominee.  The  stockholder  making a nomination must
also provide any other information reasonably requested by the Company.

         If the chairman of the Meeting,  in his or her  discretion,  determines
that a nomination was not made in accordance with the foregoing procedures, then
that  determination  will  be  announced  at  the  Meeting,  and  the  defective
nomination will be discarded.

                                       -7-

<PAGE>



Meetings and Committees of the Board of Directors

         The Board of  Directors of the Company  conducts  its business  through
meetings  of the Board and  through  activities  of its  committees.  During the
fiscal year ended  December  31, 1999,  the Board of  Directors  held 11 regular
meetings. No director attended fewer than 75% of the total meetings of the Board
of Directors of the Company during 1999.

         The  Board of  Directors  of the Bank  conducts  its  business  through
meetings of the Board and through activities of its committees. During 1999, the
Board of Directors held 12 regular meetings. No director attended fewer than 75%
of the total  meetings  of the  Board of  Directors  of the Bank and  committees
during 1999.

         The Company's  full Board of Directors  acts as a nominating  committee
("Nominating  Committee") for selecting the management  nominees for election of
directors in accordance with the Company's  Bylaws. In its  deliberations,  this
non-standing  committee  considers  the  candidate's  knowledge  of the  banking
business and involvement in community,  business,  and civic affairs.  While the
Board of Directors will consider  nominees  recommended by stockholders,  it has
not actively  solicited  recommendations  from the  Company's  stockholders  for
nominees nor,  subject to the procedural  requirements set forth in the Articles
and Bylaws,  established any procedures for this purpose. During 1999, the Board
of Directors met once as the Nominating Committee.

         The Audit Committee, a standing committee, consists of Directors Tucker
(Chairman),  Hall,  Kemp  and  Mitchell.  The  Audit  Committee  recommends  the
selection of the Company's and the Bank's independent  accountants to the Boards
of Directors and meets with the  accountants  to discuss the scope and to review
the results of the annual audit. This committee met three times during 1999. The
charter of the audit  committee is attached to this proxy  statement as Appendix
B.

         The Executive Compensation Committee, a standing committee, consists of
Directors Lee  (Chairman),  Kemp,  Mundy,  and Tucker and  determines  executive
compensation. The committee met once during 1999.

- --------------------------------------------------------------------------------
                   DIRECTOR AND EXECUTIVE OFFICER COMPENSATION
- --------------------------------------------------------------------------------

Directors' Compensation

         The directors of the Bank receive $350 per month.  The directors of the
Company  receive $500 per month.  Directors  receive $50 for  attendance  at any
other  committee  meetings.  However,  directors  who are also  officers are not
compensated  for their services on any committee.  All director fees are paid by
the Bank which paid a total of $85,600 in  compensation  to directors  for their
service on the Board of  Directors  and its  committees  during the fiscal  year
ended December 31, 1999. In 1996,  Directors  Mundy,  Tucker,  Lee and Kemp were
each awarded the  equivalent  of 2,879  shares of Common  Stock  pursuant to the
Management Stock Bonus Plan. These awards vest over 5 years at a rate of 20% per
year.



                                       -8-

<PAGE>



Executive Officer Compensation

         Summary Compensation Table. The following table sets forth the cash and
non-cash compensation awarded to or earned by the Chief Executive Officer of the
Company. No other executive officer of the Company had a salary and bonus during
the year ended December 31, 1999 that exceeded $100,000 for services rendered in
all capacities to the Company.


<TABLE>
<CAPTION>
                               Annual Compensation (1)
- --------------------------------------------------------------------------------

Name and                      Fiscal                            Other Annual        All Other
Principal Position             Year   Salary       Bonus       Compensation(2)    Compensation
- -------------------           ------  --------- -----------  ------------------- -------------
<S>                           <C>     <C>          <C>            <C>             <C>
David B. Turner                1999    $110,000     $11,000        $21,212         $  16,423(3)
President and Chief            1998     103,172          --         19,507            24,389(3)
  Executive Officer
                               1997     100,500          --         16,288            24,598(3)
Leonard A. Moreland            1999     100,000      10,000         20,774            14,670(4)
Executive Vice President
 and Chief Administrative
 Officer
</TABLE>

- ------------------------
(1)      Includes  compensation  paid  by  the  Bank  or the  Company.  Excludes
         compensation  for Mr. Moreland for 1998 and 1997 during which years his
         total annual salary and bonus did not exceed $100,000.
(2)      For Mr. Turner, includes director's fees of $10,200 in each of the last
         three fiscal years.  For Mr. Turner,  1999 includes $6,774 of dependent
         insurance.  The amount  shown also  includes a car  allowance  and life
         insurance,  the values of which do not  individually  exceed 25% of the
         total perquisites and other personal benefits.  For Mr. Moreland,  1999
         includes $10,200 of director's fees and $7,229 of dependent  insurance.
         For Mr.  Moreland,  the amount shown  includes a car allowance and life
         insurance,  the values of which do not  individually  exceed 25% of the
         total perquisites and other personal benefits.
(3)      For Mr.  Turner,  consists  of  $6,215,  $5,859,  and $5,680 of Company
         matching  contributions  under the 401(k)  Profit  Sharing Plan for the
         fiscal years ended  December 31, 1999,  1998,  and 1997,  respectively.
         Also,  includes an allocation of 704 and 1,267 and 940 shares of Common
         Stock under the ESOP during the Company's  fiscal years ended  December
         31, 1999, 1998, and 1997, respectively. These 704, 1,267 and 940 shares
         had a value of $10,208,  $18,530,  and $18,918 at  December  31,  1999,
         1998, and 1997,  respectively  (calculated by multiplying the aggregate
         number of shares allocated under the ESOP by the Common Stock's closing
         price as of the last day of the  respective  fiscal  year).  For  1998,
         includes  additional  shares  resulting from the 10% stock dividend and
         from  forfeitures  by other  participants  from  prior  years that were
         credited during 1998.
(4)      For Mr. Moreland,  consists of $5,607 of Company matching contributions
         under the 401(k) Profit Sharing Plan.  Also,  includes an allocation of
         625 shares of Common Stock under the ESOP. These 625 shares had a value
         of $9,063 at December 31, 1999 (calculated by multiplying the aggregate
         number of shares allocated under the ESOP by the Common Stock's closing
         price as of the last day of the respective fiscal year).

Employment and Other Agreements

         The Bank has entered into employment  agreements with David Turner, its
President and Chief Executive Officer and Leonard  Moreland,  its Executive Vice
President and Chief Administrative  Officer.  The employment  agreements are for
terms of three years with a base salary of $125,000 for Mr.  Turner and $115,000
for Mr. Moreland.  The agreements may be terminated by the Bank for "just cause"
as defined in the  agreements.  If the Bank  terminates the officer without just
cause, he will be entitled to a

                                       -9-

<PAGE>
continuation  of salary from the date of termination  through the remaining term
of the agreement.  The employment agreement contains a provision stating that in
the event of involuntary termination of employment in connection with, or within
one year after, any change in control of the Bank, the officer will be paid in a
lump sum equal to 2.99 times his average annual taxable compensation paid during
the five years  prior to the change in  control.  If that event had  occurred at
December 31, 1999,  the payments would have equaled  approximately  $407,000 for
Mr. Turner and $321,000 for Mr. Moreland.  The aggregate  payments that would be
made would be an expense to the Bank and reduce net income and  capital by those
amounts. The agreements may be renewed annually by the Board of Directors upon a
determination  of satisfactory  performance  within the Board's sole discretion.
The Bank  also  has  change  in  control  severance  agreements  with six  other
officers.  Had a change in control of the Bank occurred as of December 31, 1999,
the  total  amount   payable  under  these  six   agreements   would  have  been
approximately $471,000.

Benefits

         Employee Stock  Ownership  Plan.  The Bank has  established an employee
stock  ownership plan, the ESOP. The ESOP borrowed funds through a loan from the
Company to acquire  shares of the Common  Stock in July 1995.  Shares  purchased
with the loan  proceeds  are held in a suspense  account  for  allocation  among
participants as the loan is repaid.

         A committee consisting of non-employee directors (the "ESOP Committee")
administers  the ESOP and serves as the ESOP's  trustees (the "ESOP  Trustees").
The Board of Directors  or the ESOP  Committee  may  instruct the ESOP  Trustees
regarding  investments of funds  contributed to the ESOP. The ESOP Trustees must
vote all allocated  shares held in the ESOP in accordance with the  instructions
of the  participating  employees.  Unallocated  shares and allocated  shares for
which no timely  direction  is  received  will be voted by the ESOP  Trustees as
directed by the Board of  Directors or the ESOP  Committee,  subject to the ESOP
Trustees' fiduciary duties.

         1995 Stock Option Plan.  The Company's  Board of Directors  adopted the
CCF Holding  Company 1995 Stock Option Plan,  which was approved by stockholders
of the Company at the annual meeting of  stockholders  held on January 23, 1996.
Pursuant to the Option Plan,  144,021  shares  Common Stock (as adjusted for two
stock  dividends)  are  reserved  for issuance  upon  exercise of stock  options
granted  or to be granted  to  officers,  directors,  and key  employees  of the
Company and its subsidiaries from time to time.

<TABLE>
<CAPTION>
                          AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END
                                                 OPTION/SAR VALUES


                                                                Number of Securities
                                                               Underlying Unexercised           Value of Unexercised
                              Shares           Value               Options/SARs at            in-the-Money Options/SARs
                            Acquired on      Realized          Fiscal Year-End (#)(1)         at Fiscal Year-End ($)(1)
                                                          -------------------------------- ----------------------------
Name                       Exercise (#)         ($)          Exercisable / Unexercisable     Exercisable / Unexercisable
- ------------------------ ----------------  -------------     -----------   -------------     -----------   -------------

<S>                           <C>              <C>            <C>            <C>              <C>
David B. Turner                 0                $ 0            21,600         14,400           $76,248  /  50,832
Leonard A. Moreland             0                  0             7,260          4,840            27,152  /  18,102
</TABLE>

- ---------------
(1)      Adjusted for two 10% stock dividends  previously  issued.  Based on the
         difference  between the exercise  price and $13.75,  the average of the
         bid and ask price of Common Stock on December 31, 1999.

                                      -10-

<PAGE>
- --------------------------------------------------------------------------------
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
- --------------------------------------------------------------------------------

         The Bank's  directors and executive  officers,  their immediate  family
members and certain companies and other entities  associated with them have been
customers of and have had banking transactions with the Bank and are expected to
continue those  relationships.  Except as listed in the chart following the next
paragraph,  all  extensions  of  credit  made by the Bank to these  individuals,
companies,  and entities (a) were made in the ordinary  course of business,  (b)
were  made on  substantially  the  same  terms,  including  interest  rates  and
collateral,  as those  prevailing at the time for comparable  transactions  with
other persons, and (c) did not involve more than a normal risk of collectibility
or present  other  unfavorable  features.  There is  approximately  $547,000  in
outstanding  mortgage  loans to John T.  Mitchell,  a  director,  that  meet the
above-listed  criteria.  Prior to 1990,  the Bank provided loans to officers and
directors and other affiliates at reduced interest rates and fees.

         The following table sets forth the indebtedness of executive  officers,
directors,  and  members  of the  immediate  family of an  executive  officer or
director who are or were indebted to the Bank at any time during the fiscal year
ended  December  31,  1999 in an amount in excess of $60,000 for loans that were
originated at a preferential rate prior to 1990.

<TABLE>
<CAPTION>
                                                                                                       Highest
                                                                                                       Balance
                                                                         Loan        Prevailing      During Year      Balance
                                     Type of  Origination   Original   Interest        Rate at          Ended            at
        Name           Affiliation    Loan        Date      Balance      Rate        Origination      12/31/99        12/31/99
       ------          -----------   ------      ------     -------     ------       -----------      --------        --------

<S>                   <C>          <C>         <C>         <C>          <C>           <C>             <C>            <C>
 John B. Lee, Jr.       Director      First     12/18/87    $153,000     4.80%         7.875%          $88,976        $81,151
                                    mortgage
                                    for home
</TABLE>

- --------------------------------------------------------------------------------
              PROPOSAL II - APPROVAL OF THE 2000 STOCK OPTION PLAN
- --------------------------------------------------------------------------------

General

         The  Company's  Board of  Directors  has adopted the 2000 Stock  Option
Plan.  The Option  Plan is subject to approval  by the  Company's  stockholders.
Pursuant to the Option Plan, up to 80,000 shares of Common Stock,  approximately
8.1% of the Common  Stock  outstanding,  are to be reserved  for issuance by the
Company  upon  exercise  of stock  options  that  may be  granted  to  officers,
directors, key employees and other persons from time to time. The purpose of the
Option  Plan is to attract  and retain  qualified  personnel  for  positions  of
substantial  responsibility  and to  provide  additional  incentive  to  them to
promote  the success of the  business  of the  Company and the Bank.  The Option
Plan, which becomes  effective upon approval by the stockholders of the Company,
provides  for a term of ten years,  after which time no awards may be made.  The
following  summary of the  material  features of the Option Plan is qualified in
its  entirety by  reference  to the Option  Plan  attached as Appendix A to this
proxy statement.

         The Option Plan will be  administered  by the Board of  Directors  or a
committee of not less than two non-employee directors appointed by the Company's
Board of  Directors  and  serving  at the  pleasure  of the Board  (the  "Option
Committee").  The Option  Committee  will select the  individuals  to be granted
options

                                      -11-

<PAGE>



(the  "Optionees") and the number of options to be granted.  Grants are provided
at no cost to the  Optionees.  It is  anticipated  that grants  will  constitute
either  Incentive Stock Options  (options that afford favorable tax treatment to
recipients upon compliance with certain restrictions  pursuant to Section 422 of
the  Internal  Revenue  Code  ("Code")  and that do not  normally  result in tax
deductions to the Company) or  Non-Incentive  Stock Options (options that do not
afford recipients favorable tax treatment under Code Section 422). Option shares
may be paid for in cash,  shares of Common Stock,  or a combination of both. The
Company will receive no monetary consideration for the granting of stock options
under the Option Plan.  Further,  the Company will receive no consideration upon
exercise other than the option exercise price per share.

         Shares  issuable  under  the  Option  Plan may be from  authorized  but
unissued  shares,  treasury  shares or shares  purchased in the open market.  An
Option which  expires,  becomes  unexercisable,  or is forfeited  for any reason
prior to its  exercise  will again be available  for  issuance  under the Option
Plan. No Option or any right or interest  therein is assignable or  transferable
except by will or the laws of descent  and  distribution.  The Option  Plan will
continue in effect for a term of ten years from the date the plan is approved by
stockholders.

Interest of Certain Persons

         Employees,  officers, and directors of the Company and the Bank have an
interest in the adoption of the Option Plan  because  they may be granted  stock
options.  See "Voting  Securities and Principal Holders Thereof" for information
regarding the number of shares of Common Stock  beneficially  owned by executive
officers and Directors.

Stock Options

         The  Option  Committee  may grant  either  Incentive  Stock  Options or
Non-Incentive  Stock Options.  In general,  if an Optionee ceases to serve as an
employee  of the  Company  for any reason  other than  disability  or death,  an
exercisable  Incentive  Stock  Option  will  be  exercisable  for  three  months
following the cessation of employment but in no event after the expiration  date
of the option,  except as may otherwise be determined by the Option Committee at
the time of the award.  In the event of the  disability  or death of an Optionee
during  employment,  an exercisable  Incentive  Stock Option will continue to be
exercisable for one year and two years, respectively,  to the extent exercisable
by the Optionee immediately prior to the Optionee's disability or death but only
if, and to the extent that,  the  Optionee  was  entitled to exercise  Incentive
Stock Options on the date of termination of employment. The terms and conditions
of Non-  Incentive  Stock  Options  relating  to an  Optionee's  termination  of
employment  or service,  disability,  or death will be  determined by the Option
Committee,  in its  sole  discretion,  at  that  time  unless  those  terms  and
conditions were specifically determined at the time of grant of the options.

         The  exercise  price for the  purchase  of Common  Stock  subject to an
Option may not be less than one hundred  percent (100%) of the fair market value
of the Common Stock covered by the Option on the date of grant.  For purposes of
determining  the fair market value of the Common Stock,  the exercise  price per
share of the Option will be not less than the mean  between the last bid and ask
price on the date the Option is granted  or, if there is no bid and ask price on
said date, then on the  immediately  prior business day on which there was a bid
and ask price. If no bid and ask price is available, then the exercise price per
share will be  determined in good faith by the Option  Committee.  If the Common
Stock is listed on a national securities exchange  (currently,  the Common Stock
is not listed on a national securities exchange)

                                      -12-

<PAGE>



at the time of the granting of an Option,  then the exercise  price per share of
the Option will be not less than the  average of the highest and lowest  selling
price of the Common  Stock on the  exchange on the date an Option is granted or,
if there were no sales on that date,  then the  exercise  price will be not less
than the mean between the last bid and ask price on that date.  If an officer or
employee owns more than ten percent of the outstanding  Common Stock at the time
an Incentive  Stock Option is granted,  then the exercise price will not be less
than one hundred and ten percent  (110%) of the Fair Market  Value of the Common
Stock at the time the Incentive  Stock Option is granted.  No more than $100,000
of Incentive Stock Options can become  exercisable for the first time in any one
year for any one person.  The Option Committee may impose additional  conditions
upon the right of an Optionee to exercise any Option which are not  inconsistent
with the terms of the Option Plan or the  requirements  for  qualification as an
Incentive  Stock  Option,  if the Option is intended to qualify as an  incentive
stock option.

         No shares of Common Stock will be issued upon the exercise of an Option
until full payment has been  received by the Company,  and no Optionee will have
any of the rights of a  stockholder  of the Company until shares of Common Stock
are  issued  to the  Optionee.  Upon  the  exercise  of an  Option,  the  Option
Committee,  in its sole and absolute discretion,  may make a cash payment to the
Optionee,  in whole or in part,  in lieu of the  delivery  of  shares  of Common
Stock. The cash payment will be equal to the difference  between the Fair Market
Value of the Common  Stock on the date of the Option  exercise  and the exercise
price per share of the Option and will be in exchange  for the  cancellation  of
the Option.

         The Option Plan provides that the Board of Directors of the Company may
authorize  the  Option  Committee  to  direct  the  execution  of an  instrument
providing for the modification,  extension or renewal of any outstanding option,
provided that no modification,  extension or renewal will confer on the Optionee
any right or benefit  which could not be  conferred on the Optionee by the grant
of a new Option at that time,  and will not  materially  decrease the Optionee's
benefits under the Option without the  Optionee's  consent,  except as otherwise
provided under the Option Plan.

Awards

         The Board or the Option  Committee will from time to time determine the
officers, directors, key employees and other persons who will be granted awards,
the award to be granted  to any  participant,  and  whether  the awards  will be
Incentive  Stock Options  and/or  Non-Incentive  Stock  Options.  In making this
determination,  the Board or the Option  Committee may consider  several factors
including  prior and  anticipated  future job duties and  responsibilities,  job
performance,  the  Company's  financial  performance  and a comparison of awards
given by other  financial  institutions.  It is anticipated  that awards will be
immediately  exercisable  and will remain  exercisable for a period of ten years
from the date of  grant.  Participants  who have  been  granted  an award may be
granted additional awards. In no event will Shares subject to Options granted to
any non-employee director under the Option Plan exceed more than 5% of the total
number of Shares authorized for delivery under the Option Plan. In no event will
Shares  subject to Options  granted to any employee  exceed more than 30% of the
total number of Shares authorized for delivery under the Option Plan.

         No  determination  has been made as to any  awards to be made under the
Option Plan.



                                      -13-

<PAGE>



Effect of Mergers,  Change of Control and Other  Adjustments  and  Anti-Takeover
Aspects

         Subject to any  required  action by the  stockholders  of the  Company,
within the sole  discretion of the Option  Committee,  the  aggregate  number of
shares of Common Stock for which Options may be granted  hereunder or the number
of  shares  of Common  Stock  represented  by each  outstanding  Option  will be
proportionately  adjusted  for any  increase or decrease in the number of issued
and  outstanding  shares  of  Common  Stock  resulting  from  a  subdivision  or
consolidation of shares or the payment of a stock dividend or any other increase
or decrease in the number of shares of Common Stock effected without the receipt
or payment of  consideration  by the Company.  Subject to any required action by
the  stockholders  of the  Company,  in the  event  of any  change  in  control,
recapitalization,   merger,   consolidation,   exchange  of  shares,   spin-off,
reorganization,   tender  offer,   partial  or  complete  liquidation  or  other
extraordinary  corporate  action or event,  the  Option  Committee,  in its sole
discretion, will have the power, prior to or subsequent to the action or events,
to (i) appropriately adjust the number of shares of Common Stock subject to each
Option,  the exercise price per share of the Option, and the consideration to be
given or received by the Company upon the exercise of any  outstanding  Options;
(ii) cancel any or all previously  granted  Options,  provided that  appropriate
consideration is paid to the Optionee in connection therewith; and/or (iii) make
other adjustments in connection with the Option Plan as the Option Committee, in
its sole discretion,  deems appropriate.  However, no action may be taken by the
Option Committee  without the consent of the Optionee that would cause Incentive
Stock  Options  granted  pursuant  to the  Option  Plan  to  fail  to  meet  the
requirements of Section 422 of the Code.

         The Option Committee will at all times have the power to accelerate the
exercise date of all unvested Options granted (if any) under the Option Plan. In
the case of a change in control of the Company,  all outstanding  options become
immediately exercisable.  A change in control is defined to include (i) the sale
of all, or a material portion, of the assets of the Company;  (ii) the merger or
recapitalization  of the  Company if the  Company is not the  surviving  entity;
(iii) a change in control of the Company;  or (iv) the acquisition,  directly or
indirectly, of the beneficial ownership of 25% or more of the outstanding voting
securities  of  the  Company  by any  person,  trust,  entity,  or  group.  This
limitation  does  not  apply  to the  purchase  of  shares  by  underwriters  in
connection  with a public offering of Company stock or the purchase of shares of
up to 25% of any class of securities of the Company by a tax-qualified  employee
stock benefit plan.

         In the event of a change in control, the Option Committee and the Board
of Directors  will take one or more of the following  actions to be effective as
of the date of the change in control:  (i) provide that Options will be assumed,
or  equivalent  options  will  be  substituted,  ("Substitute  Options")  by the
acquiring or succeeding  corporation (or an affiliate  thereof),  provided that:
(A) any  Substitute  Options  exchanged  for  Incentive  Stock  Options meet the
requirements of Section 424(a) of the Code, and (B) the shares of stock issuable
upon the exercise of  Substitute  Options  constitute  securities  registered in
accordance  with the  Securities  Act of 1933,  as amended,  ("1933 Act") or the
securities are exempt from  registration in accordance with Sections  3(a)(2) or
3(a)(5)  of the 1933 Act,  (collectively,  "Registered  Securities"),  or in the
alternative,  if the securities issuable upon the exercise of Substitute Options
will not constitute Registered Securities,  then the Optionee will receive, upon
the change in control,  a cash payment for each Option  surrendered equal to the
difference between (1) the Fair Market Value of the consideration to be received
for each share of Common Stock in the change in control multiplied by the number
of shares of Common Stock subject to surrendered  Options, and (2) the aggregate
exercise price of all surrendered Options, or (ii) in the event of a transaction
under the terms of which the  holders of the Common  Stock of the  Company  will
receive upon consummation thereof a cash payment (the "Merger Price") for each

                                      -14-

<PAGE>



share of Common Stock exchanged in the change in control,  to make or to provide
for a cash  payment to the  Optionees  equal to the  difference  between (A) the
Merger Price times the number of shares of Common Stock  subject to Options held
by each Optionee (to the extent then  exercisable at prices not in excess of the
Merger Price) and (B) the  aggregate  exercise  price of all of the  surrendered
Options.

         The provisions of the Option Plan related to a change in control of the
Company  could  have an  anti-takeover  effect by making  it more  costly  for a
potential  acquiror to obtain control of the Company due to the higher number of
shares  outstanding  following the exercise of Options.  The power of the Option
Committee to make adjustments,  including adjusting the number of shares subject
to  Options  and  canceling  Options,  prior to or after  the  occurrence  of an
extraordinary  corporate action, allows the Option Committee to adapt the Option
Plan to  operate in changed  circumstances,  to adjust the Option  Plan to fit a
smaller  or larger  company,  and to  permit  the  issuance  of  Options  to new
management following  extraordinary corporate action. However, this power of the
Option  Committee  also has an  anti-takeover  effect,  by  allowing  the Option
Committee to adjust the Option Plan in a manner to allow the present  management
of the Company to exercise  more  options and hold more shares of the  Company's
Common Stock,  and to possibly  decrease the number of Options  available to new
management of the Company.

         Although  the  Option  Plan  may  have  an  anti-takeover  effect,  the
Company's  Board of  Directors  did not adopt the Option Plan  specifically  for
anti-takeover purposes. The Option Plan could render it more difficult to obtain
support for stockholder  proposals opposed by the Company's Board and management
in that  recipients  of Options  could  choose to  exercise  Options and thereby
increase  the number of shares  for which  they hold  voting  power.  Also,  the
exercise of Options  could make it easier for the Board and  management to block
the approval of certain transactions requiring the voting approval of 80% of the
Common Stock. In addition, the exercise of Options could increase the cost of an
acquisition by a potential acquiror.

Amendment and Termination

         The Board of Directors  may alter,  suspend or  discontinue  the Option
Plan,  except that no action of the Board may  increase  the  maximum  number of
shares of Common Stock issuable under the Option Plan,  materially  increase the
benefits  accruing to Optionees  under the Option Plan or materially  modify the
requirements  for  eligibility for  participation  in the Option Plan unless the
action of the Board is subject to approval or ratification  by the  stockholders
of the Company.

Possible Dilutive Effects

         The Common Stock issuable may either be authorized but unissued  shares
of Common Stock or shares purchased in the open market. Because the stockholders
of the  Company do not have  preemptive  rights,  to the extent that the Company
funds the Option Plan, in whole or in part, with authorized but unissued shares,
the interests of current  stockholders will be diluted.  If upon the exercise of
all of the Options,  the Company  delivers  newly issued  shares of Common Stock
(i.e.,  80,000 shares of Common Stock), then the dilutive effect to ownership of
current stockholders would be approximately 7.5%.


                                      -15-

<PAGE>



Federal Income Tax Consequences

         Under present federal tax laws,  awards under the Option Plan will have
the following consequences:

          1.   The  grant  of an  Option  will  not  by  itself  result  in  the
               recognition  of taxable  income to an  Optionee  or  entitle  the
               Company to a tax deduction at the time of grant.

          2.   The exercise of an Option which is an  "Incentive  Stock  Option"
               within the meaning of Section 422 of the Code generally will not,
               by itself,  result in the  recognition  of  taxable  income to an
               Optionee or entitle  the  Company to a  deduction  at the time of
               exercise.  However,  the difference  between the Option  exercise
               price and the Fair Market  Value of the Common  Stock on the date
               of Option  exercise  is an item of tax  preference  which may, in
               certain  situations,  trigger the alternative  minimum tax for an
               Optionee.  An Optionee will  recognize  capital gain or loss upon
               resale of the shares of Common  Stock  received  pursuant  to the
               exercise of Incentive Stock Options, provided that the shares are
               held for at least one year  after  transfer  of the shares or two
               years  after  the  grant  of  the  Option,  whichever  is  later.
               Generally,  if the  shares  are not  held for  that  period,  the
               Optionee will recognize  ordinary  income upon  disposition in an
               amount equal to the difference  between the Option exercise price
               and the  Fair  Market  Value of the  Common  Stock on the date of
               exercise,  or, if less, the sales proceeds of the shares acquired
               pursuant to the Option.

          3.   The exercise of a  Non-Incentive  Stock Option will result in the
               recognition  of  ordinary  income by the  Optionee on the date of
               exercise  in an  amount  equal  to  the  difference  between  the
               exercise  price and the Fair  Market  Value of the  Common  Stock
               acquired pursuant to the Option.

          4.   The  Company  will be allowed a tax  deduction  for  federal  tax
               purposes equal to the amount of ordinary income  recognized by an
               Optionee at the time the Optionee recognizes ordinary income.

          5.   In accordance  with Section 162(m) of the Code, the Company's tax
               deductions  for  compensation   paid  to  the  most  highly  paid
               executives  named in the Company's proxy statement may be limited
               to  no  more  than  $1  million  per  year,   excluding   certain
               "performance-based"  compensation.  The  Company  intends for the
               award  of  Options  under  the  Option  Plan to  comply  with the
               requirement  for an  exception  to  Section  162(m)  of the  Code
               applicable to stock option plans so that the Company's  deduction
               for compensation  related to the exercise of Options would not be
               subject to the deduction  limitation  set forth in Section 162(m)
               of the Code.


                                      -16-

<PAGE>



Accounting Treatment

         The  Company  expects  to use the  "intrinsic  value  based  method" as
prescribed by APB Opinion 25. Accordingly, neither the grant nor the exercise of
an Option under the Option Plan currently  requires any charge against  earnings
under generally accepted accounting  principles.  Common Stock issuable pursuant
to  outstanding  Options  which are  exercisable  under the Option  Plan will be
considered  outstanding  for  purposes of  calculating  earnings  per share on a
diluted basis.

Stockholder Approval

         Stockholder  approval  of the Option  Plan is being  sought in order to
qualify  the  Option  Plan  for the  granting  of  Incentive  Stock  Options  in
accordance  with the Code, to meet the  requirements  of The Nasdaq Stock Market
upon  which the Common  Stock is  listed,  to enable  Optionees  to qualify  for
certain exemptive treatment from the short-swing profit recapture  provisions of
Section  16(b)  of  the  1934  Act,  and  to  meet  the   requirements  for  the
tax-deductibility  of certain  compensation  items under  Section  162(m) of the
Code. An  affirmative  vote of the holders of a majority of the total votes cast
at the  Meeting  in person or by proxy is  required  to  constitute  stockholder
approval of this Proposal II.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE APPROVAL OF THE 2000
STOCK OPTION PLAN.

- --------------------------------------------------------------------------------
             PROPOSAL III - RATIFICATION OF APPOINTMENT OF AUDITORS
- --------------------------------------------------------------------------------

         The Board of  Directors  has approved  the  selection of Porter  Keadle
Moore, LLP as its auditors for the fiscal year ending December 31, 2000, subject
to ratification by the Company's stockholders. A representative of Porter Keadle
Moore,  LLP is expected to be present at the Meeting to respond to stockholders'
questions  and will have the  opportunity  to make a  statement  if he or she so
desires.

         On June 11, 1998,  the Board of Directors  determined  to engage Porter
Keadle Moore, LLP as its independent auditors for the fiscal year ended December
31,  1998.  On June 15,  1998,  the  Company  notified  KPMG LLP  ("KPMG"),  its
independent  auditors for the fiscal years ended December 31, 1997 and September
30,  1996  and  the  three-  month  period  ended  December  31,  1996,  of this
determination  and that KPMG would not be engaged  for the  fiscal  year  ending
December 31, 1998.  The  determination  to replace KPMG was approved by the full
Board of Directors.

         The reports of KPMG for the fiscal  years ended  December  31, 1997 and
September 30, 1996 and the three-month  period ended December 31, 1996 contained
no adverse  opinion or  disclaimer of opinion and were not qualified or modified
as to uncertainty, audit scope or accounting principles. During the fiscal years
ended December 31, 1997 and September 30, 1996 and the three-month  period ended
December  31, 1996 and during the period from  January 1, 1998 to June 15, 1998,
there were no disagreements  between the Company and KPMG concerning  accounting
principles or practices,  financial statement  disclosure,  or auditing scope or
procedures, which disagreements if not resolved to their satisfaction would have
caused them to make  reference in  connection  with their opinion to the subject
matter of the disagreement. On December 10, 1996, the Company changed its fiscal
year end from September 30th to December 31st.

                                      -17-

<PAGE>

         Ratification of the  appointment of the auditors  requires the approval
of a majority of the votes cast "FOR" or  "AGAINST" by the  stockholders  of the
Company at the Meeting. The Board of Directors recommends that stockholders vote
"FOR" the  ratification  of the  appointment of Porter Keadle Moore,  LLP as the
Company's auditors for the fiscal year ending December 31, 2000.

- --------------------------------------------------------------------------------
                                  MISCELLANEOUS
- --------------------------------------------------------------------------------

         The  cost of  soliciting  proxies  will be borne  by the  Company.  The
Company  will  reimburse  brokerage  firms and other  custodians,  nominees  and
fiduciaries for reasonable  expenses incurred by them in sending proxy materials
to the beneficial owners of Common Stock.

         The Company's Annual Report to Stockholders for the year ended December
31, 1999, including financial statements,  will be mailed to all stockholders of
record as of the close of business on the Record Date. Any  stockholder  who has
not  received  a copy of the  Annual  Report may obtain a copy by writing to the
Secretary  of the Company.  The Annual  Report is not to be treated as a part of
the  proxy  solicitation  material  or as  having  been  incorporated  herein by
reference.

- --------------------------------------------------------------------------------
                              STOCKHOLDER PROPOSALS
- --------------------------------------------------------------------------------

         The Board of  Directors is not aware of any business to come before the
Meeting  other  than those  matters  described  above in this  Proxy  Statement.
However,  if any other matters  should  properly come before the Meeting,  it is
intended that proxies in the accompanying  form will be voted in respect thereof
in accordance with the judgment of the persons named in the accompanying  proxy.
If the  Company  did not have notice of a matter by  February  27,  2000,  it is
expected  that  the  persons  named  in the  accompanying  proxy  will  exercise
discretionary authority when voting on that matter.

         In order to be eligible for inclusion in the Company's  proxy materials
for next year's Annual Meeting of Stockholders, any stockholder proposal to take
action at that meeting must be received at the  Company's  executive  offices at
101 North Main Street,  Jonesboro,  Georgia  30236,  no later than  November 24,
2000.

         In the event the Company  receives notice of a stockholder  proposal to
take action at next year's annual meeting of stockholders  that is not submitted
for inclusion in the Company's proxy material, or is submitted for inclusion but
is properly  excluded  from the proxy  material,  the persons named in the proxy
sent by the Company to its stockholders may exercise their discretion to vote on
the stockholder proposal in accordance with their best judgment if notice of the
proposal is not  received at the  Company's  executive  offices by February  26,
2001.



                                      -18-

<PAGE>



- --------------------------------------------------------------------------------
                                   FORM 10-KSB
- --------------------------------------------------------------------------------

A COPY OF THE  COMPANY'S  ANNUAL REPORT ON FORM 10-KSB FOR THE FISCAL YEAR ENDED
DECEMBER 31, 1999 WILL BE FURNISHED  WITHOUT  CHARGE TO  STOCKHOLDERS  AS OF THE
RECORD DATE UPON WRITTEN  REQUEST TO THE  SECRETARY,  CCF HOLDING  COMPANY,  101
NORTH MAIN STREET, JONESBORO, GEORGIA 30236.

                                              BY ORDER OF THE BOARD OF DIRECTORS



                                              /s/Charles S. Tucker
                                              ----------------------------------
                                              Charles S. Tucker
                                              Secretary



Jonesboro, Georgia
March 24, 2000

                                      -19-

<PAGE>
                                                                      Appendix A

                               CCF HOLDING COMPANY

                             2000 STOCK OPTION PLAN


         1.  Purpose  of the Plan.  The Plan  shall be known as the CCF  HOLDING
             --------------------
COMPANY ("Company") 2000 Stock Option Plan (the "Plan"). The purpose of the Plan
is to attract  and retain  qualified  personnel  for  positions  of  substantial
responsibility and to provide additional incentive to officers,  directors,  key
employees and other persons providing services to the Company, or any present or
future  parent or  subsidiary  of the  Company  to  promote  the  success of the
business.  The Plan is  intended to provide  for the grant of  "Incentive  Stock
Options,"  within the meaning of Section  422 of the  Internal  Revenue  Code of
1986, as amended (the "Code") and Non-Incentive  Stock Options,  options that do
not so qualify.  The provisions of the Plan relating to Incentive  Stock Options
shall be interpreted to conform to the requirements of Section 422 of the Code.

          2. Definitions. The following words and phrases when used in this Plan
             -----------
with an initial capital letter,  unless the context clearly indicates otherwise,
shall have the meaning as set forth below. Wherever  appropriate,  the masculine
pronoun  shall include the feminine  pronoun and the singular  shall include the
plural.

                  "Award" means the grant by the Committee of an Incentive Stock
Option or a Non-Incentive Stock Option, or any combination  thereof, as provided
in the Plan.

                  "Bank" shall mean Heritage Bank, or any successor  corporation
thereto.

                  "Board"  shall mean the Board of Directors of the Company,  or
any successor or parent corporation thereto.

                  "Change in  Control"  shall  mean:  (i) the sale of all,  or a
material   portion,   of  the  assets  of  the  Company;   (ii)  the  merger  or
recapitalization of the Company whereby the Company is not the surviving entity;
(iii) a change in control of the Company,  as otherwise defined or determined by
the Georgia  Department  of Banking  ("State"),  the Federal  Deposit  Insurance
Corporation  ("FDIC")  or the  Federal  Reserve  Board  ("FRB")  or  regulations
promulgated by such agencies;  or (iv) the acquisition,  directly or indirectly,
of the  beneficial  ownership  (within the meaning of that term as it is used in
Section  13(d)  of the  Securities  Exchange  Act of  1934  and  the  rules  and
regulations  promulgated thereunder) of twenty-five percent (25%) or more of the
outstanding  voting  securities of the Company by any person,  trust,  entity or
group. This limitation shall not apply to the purchase of shares by underwriters
in connection with a public offering of Company stock, or the purchase of shares
of up to 25% of any  class  of  securities  of the  Company  by a  tax-qualified
employee  stock  benefit plan.  The term  "person"  refers to an individual or a
corporation,  partnership,  trust, association,  joint venture, pool, syndicate,
sole proprietorship, unincorporated organization or any other form of entity not
specifically listed herein.


                                      A-1
<PAGE>



                  "Code"  shall  mean the  Internal  Revenue  Code of  1986,  as
amended, and regulations promulgated thereunder.

                  "Committee" shall mean the Board or the Stock Option Committee
appointed by the Board in accordance with Section 5(a) of the Plan.

                  "Common Stock" shall mean the common stock of the Company,  or
any successor or parent corporation thereto.

                  "Company"  shall  mean the CCF  HOLDING  COMPANY,  the  parent
corporation of the Bank, or any successor or Parent thereof.

                  "Continuous  Employment" or "Continuous Status as an Employee"
shall mean the absence of any interruption or termination of employment with the
Company or any present or future Parent or Subsidiary of the Company. Employment
shall not be considered interrupted in the case of sick leave, military leave or
any other leave of absence  approved by the Company or in the case of  transfers
between payroll  locations,  of the Company or between the Company,  its Parent,
its Subsidiaries or a successor.

                  "Director"  shall mean a member of the Board of the Company or
the Bank, or any successor or parent corporation thereto.

                  "Director  Emeritus" shall mean a person serving as a director
emeritus,  advisory director,  consulting director, or other similar position as
may be  appointed by the Board of Directors of the Bank or the Company from time
to time.

                  "Disability"   means  (a)  with  respect  to  Incentive  Stock
Options,  the "permanent  and total  disability" of the Employee as such term is
defined at Section  22(e)(3) of the Code; and (b) with respect to  Non-Incentive
Stock Options,  any physical or mental  impairment which renders the Participant
incapable of continuing  in the  employment or service of the Bank or the Parent
in his then current capacity as determined by the Committee.

                  "Effective  Date" shall mean the date  specified in Section 14
hereof.

                  "Employee"  shall mean any person  employed  by the Company or
any present or future Parent or Subsidiary of the Company.

                  "Fair  Market  Value"  shall mean:  (i) if the Common Stock is
traded otherwise than on a national  securities  exchange,  then the Fair Market
Value per Share shall be equal to the mean between the last bid and ask price of
such  Common  Stock on such  date or,  if there is no bid and ask  price on said
date,  then on the  immediately  prior business day on which there was a bid and
ask price. If no such bid and ask price is available, then the Fair Market Value
shall be determined by the Committee in good faith;  or (ii) if the Common Stock
is listed on a national  securities  exchange,  then the Fair  Market  Value per
Share shall be not less than the average of the highest and lowest selling price
of such Common Stock on such exchange on such date, or if there were no sales on
said date,  then the Fair Market  Value shall be not less than the mean  between
the last bid and ask price on such date.




                                      A-2
<PAGE>



                  "Incentive  Stock  Option"  or "ISO"  shall  mean an option to
purchase  Shares granted by the Committee  pursuant to Section 8 hereof which is
subject to the limitations and  restrictions of Section 8 hereof and is intended
to qualify as an incentive stock option under Section 422 of the Code.

                  "Non-Incentive Stock Option" or "Non-ISO" shall mean an option
to purchase  Shares  granted  pursuant to Section 9 hereof,  which option is not
intended to qualify under Section 422 of the Code.

                  "Option" shall mean an Incentive Stock Option or Non-Incentive
Stock Option  granted  pursuant to this Plan providing the holder of such Option
with the right to purchase Common Stock.

                  "Optioned Stock" shall mean stock subject to an Option granted
pursuant to the Plan.

                  "Optionee"  shall mean any person  who  receives  an Option or
Award pursuant to the Plan.

                  "Parent"  shall mean any present or future  corporation  which
would be a "parent  corporation"  as defined in  Sections  424(e) and (g) of the
Code.

                  "Participant"  means any director,  officer or key employee of
the  Company  or any Parent or  Subsidiary  of the  Company or any other  person
providing a service to the Company who is selected by the  Committee  to receive
an Award, or who by the express terms of the Plan is granted an Award.

                  "Plan"  shall mean the CCF Holding  Company  2000 Stock Option
Plan.

                  "Retirement"   shall  mean   termination  of  service  in  all
capacities as an Employee,  Director and Director Emeritus following  attainment
of not less than age 55 and  completion of not less than ten years of Service to
the Company or the Bank.  Service to the Company or the Bank  rendered  prior to
the Effective  Date shall be recognized in  determining  eligibility to meet the
requirements of Retirement under the Plan.

                  "Share" shall mean one share of the Common Stock.

                  "Subsidiary"  shall  mean any  present  or future  corporation
which  constitutes a "subsidiary  corporation" as defined in Sections 424(f) and
(g) of the Code.

          3. Shares  Subject to the Plan.  Except as  otherwise  required by the
             ---------------------------
provisions of Section 12 hereof,  the aggregate number of Shares with respect to
which Awards may be made  pursuant to the Plan shall not exceed  80,000  Shares.
Such  Shares  may  either  be from  authorized  but  unissued  shares  or shares
purchased  in the market for Plan  purposes.  If an Award shall  expire,  become
unexercisable,  or be forfeited for any reason prior to its exercise, new Awards
may be granted  under the Plan with  respect to the number of Shares as to which
such expiration has occurred.


                                      A-3



<PAGE>



         4.       Six Month Holding Period.
                  ------------------------

                  Subject to vesting requirements,  if applicable, except in the
event of death or  Disability  of the  Optionee  or a Change in  Control  of the
Company, a minimum of six months must elapse between the date of the grant of an
Option  and the  date of the  sale of the  Common  Stock  received  through  the
exercise of such Option.

          5.      Administration of the Plan.
                  --------------------------

                  (a)   Composition  of  the   Committee.   The  Plan  shall  be
administered by the Board of Directors of the Company or a Committee which shall
consist of not less than two Directors of the Company appointed by the Board and
serving at the pleasure of the Board.  All persons  designated as members of the
Committee shall meet the  requirements of a "Non-Employee  Director"  within the
meaning of Rule 16b-3 under the Securities  Exchange Act of 1934, as amended, as
found at 17 CFR ss.240.16b-3, to the extent feasible.

                  (b) Powers of the Committee.  The Committee is authorized (but
only to the extent not  contrary  to the  express  provisions  of the Plan or to
resolutions adopted by the Board) to interpret the Plan, to prescribe, amend and
rescind  rules and  regulations  relating to the Plan, to determine the form and
content of Awards to be issued  under the Plan and to make other  determinations
necessary or advisable for the  administration  of the Plan,  and shall have and
may  exercise  such other power and  authority  as may be delegated to it by the
Board from time to time. A majority of the entire  Committee shall  constitute a
quorum and the action of a majority  of the  members  present at any  meeting at
which a quorum is present  shall be deemed the  action of the  Committee.  In no
event may the Committee  revoke  outstanding  Awards  without the consent of the
Participant.

                  The President of the Company and such other  officers as shall
be  designated  by the  Committee  are  hereby  authorized  to  execute  written
agreements  evidencing  Awards on behalf of the  Company and to cause them to be
delivered  to the  Participants.  Such  agreements  shall set  forth the  Option
exercise price, the number of shares of Common Stock subject to such Option, the
expiration  date  of  such  Options,  and  such  other  terms  and  restrictions
applicable to such Award as are  determined  in accordance  with the Plan or the
actions of the Committee.

                  (c)      Effect  of  Committee's  Decision.   All   decisions,
determinations  and   interpretations  of  the  Committee  shall  be  final  and
conclusive on all persons affected thereby.

          6.      Eligibility for Awards and Limitations.
                  --------------------------------------

                   (a) The  Committee  shall  from  time to time  determine  the
officers, Directors, key employees and other persons who shall be granted Awards
under the Plan,  the number of Awards to be granted  to each such  persons,  and
whether  Awards  granted  to each  such  Participant  under  the  Plan  shall be
Incentive and/or  Non-Incentive Stock Options. In selecting  Participants and in
determining  the  number of Shares of Common  Stock to be  granted  to each such
Participant,  the Committee may consider the nature of the prior and anticipated
future  services  rendered  by each such  Participant,  each such  Participant's
current and potential  contribution to the Company and such other factors as the
Committee may, in its sole


                                      A-4


<PAGE>



discretion,  deem relevant.  Participants who have been granted an Award may, if
otherwise eligible, be granted additional Awards.

                  (b) The aggregate Fair Market Value (determined as of the date
the Option is  granted)  of the Shares  with  respect to which  Incentive  Stock
Options are  exercisable for the first time by each Employee during any calendar
year (under all Incentive  Stock Option plans,  as defined in Section 422 of the
Code,  of the  Company or any  present  or future  Parent or  Subsidiary  of the
Company) shall not exceed $100,000. Notwithstanding the prior provisions of this
Section  6,  the  Committee  may  grant  Options  in  excess  of  the  foregoing
limitations,  provided said Options shall be clearly and specifically designated
as not being Incentive Stock Options.

                  (c) In no event shall Shares subject to Options granted to any
non-employee Director under this Plan exceed more than 5% of the total number of
Shares  authorized for delivery under this Plan pursuant to Section 3 herein. In
no event shall Shares  subject to Options  granted to any  Employee  exceed more
than 30% of the total number of Shares authorized for delivery under the Plan.

          7. Term of the Plan.  The Plan shall  continue in effect for a term of
             ----------------
ten (10) years from the Effective  Date,  unless sooner  terminated  pursuant to
Section 17  hereof.  No Option  shall be  granted  under the Plan after ten (10)
years from the Effective Date.

          8. Terms and Conditions of Incentive  Stock Options.  Incentive  Stock
             ------------------------------------------------
Options may be granted only to  Participants  who are Employees.  Each Incentive
Stock Option granted pursuant to the Plan shall be evidenced by an instrument in
such form as the Committee shall from time to time approve. Each Incentive Stock
Option  granted  pursuant to the Plan shall comply with,  and be subject to, the
following terms and conditions:

                  (a)      Option Price.

                            (i)     The price per Share at which each  Incentive
Stock Option granted by the Committee under the Plan may be exercised shall not,
as to any particular  Incentive Stock Option, be less than the Fair Market Value
of the Common Stock on the date that such Incentive Stock Option is granted.

                           (ii)     In the case of an Employee who  owns  Common
Stock  representing more than ten percent (10%) of the outstanding  Common Stock
at the time the Incentive  Stock Option is granted,  the Incentive  Stock Option
exercise  price shall not be less than one hundred and ten percent (110%) of the
Fair  Market  Value of the  Common  Stock on the date that the  Incentive  Stock
Option is granted.

                  (b)  Payment.  Full  payment  for each  Share of Common  Stock
purchased upon the exercise of any Incentive Stock Option granted under the Plan
shall be made at the time of exercise of each such  Incentive  Stock  Option and
shall be paid in cash (in United States Dollars),  Common Stock or a combination
of cash and Common Stock.  Common Stock  utilized in full or partial  payment of
the  exercise  price  shall be  valued at the Fair  Market  Value at the date of
exercise.  The Company shall accept full or partial payment in Common Stock only
to the extent  permitted by  applicable  law. No Shares of Common Stock shall be
issued  until full  payment has been  received by the  Company,  and no Optionee
shall have any of the rights of a  stockholder  of the Company  until  Shares of
Common Stock are issued to the Optionee.




                                      A-5
<PAGE>



                  (c) Term of Incentive Stock Option. The term of exercisability
of each Incentive  Stock Option  granted  pursuant to the Plan shall be not more
than ten (10) years from the date each such  Incentive  Stock Option is granted,
provided that in the case of an Employee who owns stock  representing  more than
ten percent  (10%) of the Common  Stock  outstanding  at the time the  Incentive
Stock  Option is granted,  the term of  exercisability  of the  Incentive  Stock
Option shall not exceed five (5) years.

                  (d)  Exercise  Generally.  Except  as  otherwise  provided  in
Section  10 hereof,  no  Incentive  Stock  Option  may be  exercised  unless the
Optionee  shall have been in the employ of the  Company at all times  during the
period  beginning with the date of grant of any such Incentive  Stock Option and
ending on the date three (3) months  prior to the date of  exercise  of any such
Incentive Stock Option. The Committee may impose additional  conditions upon the
right of an Optionee to exercise any Incentive  Stock Option  granted  hereunder
which are not  inconsistent  with the terms of the Plan or the  requirements for
qualification as an Incentive Stock Option.  Except as otherwise provided by the
terms of the Plan or by action of the  Committee at the time of the grant of the
Options, the Options will be immediately exercisable on the date of grant.

                  (e) Cashless  Exercise.  Subject to vesting  requirements,  if
applicable,  an Optionee who has held an Incentive Stock Option for at least six
months may engage in the  "cashless  exercise"  of the  Option.  Upon a cashless
exercise,  an Optionee shall give the Company  written notice of the exercise of
the Option  together with an order to a registered  broker-dealer  or equivalent
third party,  to sell part or all of the Optioned Stock and to deliver enough of
the proceeds to the Company to pay the Option  exercise price and any applicable
withholding  taxes.  If the Optionee does not sell the Optioned  Stock through a
registered  broker-dealer  or equivalent  third party, the Optionee can give the
Company  written  notice of the  exercise  of the  Option  and the  third  party
purchaser of the  Optioned  Stock shall pay the Option  exercise  price plus any
applicable withholding taxes to the Company.

                  (f)   Transferability.   An  Incentive  Stock  Option  granted
pursuant to the Plan shall be exercised  during an  Optionee's  lifetime only by
the Optionee to whom it was granted and shall not be assignable or  transferable
otherwise than by will or by the laws of descent and distribution.

          9.  Terms  and  Conditions  of  Non-Incentive   Stock  Options.   Each
              ----------------------------------------------------------
Non-Incentive Stock Option granted pursuant to the Plan shall be evidenced by an
instrument in such form as the Committee  shall from time to time approve.  Each
Non-Incentive Stock Option granted pursuant to the Plan shall comply with and be
subject to the following terms and conditions.

                  (a) Option Price. The exercise price per Share of Common Stock
for each  Non-Incentive  Stock Option  granted  pursuant to the Plan shall be at
such price as the  Committee  may  determine in its sole  discretion,  but in no
event less than the Fair Market  Value of such Common Stock on the date of grant
as determined by the Committee in good faith.

                  (b)  Payment.  Full  payment  for each  Share of Common  Stock
purchased upon the exercise of any Non-Incentive  Stock Option granted under the
Plan  shall be made at the time of  exercise  of each such  Non-Incentive  Stock
Option and shall be paid in cash (in United States  Dollars),  Common Stock or a
combination  of cash and Common Stock.  Common Stock utilized in full or partial
payment of the  exercise  price shall be valued at its Fair Market  Value at the
date of exercise. The Company shall accept full




                                      A-6
<PAGE>



or partial  payment in Common Stock only to the extent  permitted by  applicable
law.  No Shares of Common  Stock  shall be issued  until full  payment  has been
received  by the  Company  and no  Optionee  shall  have any of the  rights of a
stockholder  of the Company  until the Shares of Common  Stock are issued to the
Optionee.

                  (c) Term.  The term of  exercisability  of each  Non-Incentive
Stock Option  grantedpursuant  to the Plan shall be not more than ten (10) years
from the date each such Non-Incentive Stock Option is granted.

                  (d) Exercise  Generally.  The Committee may impose  additional
conditions upon the right of any Participant to exercise any Non-Incentive Stock
Option granted  hereunder which is not inconsistent  with the terms of the Plan.
Except  as  otherwise  provided  by the  terms of the Plan or by  action  of the
Committee  at the  time  of the  grant  of the  Options,  the  Options  will  be
immediately exercisable on the date of grant.

                  (e) Cashless  Exercise.  Subject to vesting  requirements,  if
applicable,  an Optionee who has held a Non-Incentive  Stock Option for at least
six months may engage in the "cashless  exercise" of the Option. Upon a cashless
exercise,  an Optionee shall give the Company  written notice of the exercise of
the Option  together with an order to a registered  broker-dealer  or equivalent
third party,  to sell part or all of the Optioned Stock and to deliver enough of
the proceeds to the Company to pay the Option  exercise price and any applicable
withholding  taxes.  If the Optionee does not sell the Optioned  Stock through a
registered  broker-dealer  or equivalent  third party, the Optionee can give the
Company  written  notice of the  exercise  of the  Option  and the  third  party
purchaser of the  Optioned  Stock shall pay the Option  exercise  price plus any
applicable withholding taxes to the Company.

                  (f)  Transferability.  Any Non-Incentive  Stock Option granted
pursuant to the Plan shall be exercised  during an  Optionee's  lifetime only by
the Optionee to whom it was granted and shall not be assignable or  transferable
otherwise than by will or by the laws of descent and distribution.

         10.  Effect  of  Termination  of  Employment,   Disability,  Death  and
              ------------------------------------------------------------------
Retirement on Incentive Stock Options.
- --------------------------------------

                  (a)      Termination  of  Employment.  In  the  event that any
Optionee's  employment  with the Company shall  terminate for any reason,  other
than Disability or death,  all of any such  Optionee's  Incentive Stock Options,
and all of any such  Optionee's  rights to purchase or receive  Shares of Common
Stock pursuant thereto, shall automatically  terminate on (A) the earlier of (i)
or  (ii):  (i) the  respective  expiration  dates of any  such  Incentive  Stock
Options, or (ii) the expiration of not more than three (3) months after the date
of such termination of employment; or (B) at such later date as is determined by
the  Committee at the time of the grant of such Award based upon the  Optionee's
continuing status as a Director or Director Emeritus of the Bank or the Company,
but only if, and to the extent  that,  the Optionee was entitled to exercise any
such Incentive Stock Options at the date of such termination of employment,  and
further that such Award shall thereafter be deemed a Non-Incentive Stock Option.
In the event that a  Subsidiary  ceases to be a Subsidiary  of the Company,  the
employment of all of its employees who are not immediately  thereafter employees
of the Company  shall be deemed to terminate  upon the date such  Subsidiary  so
ceases to be a Subsidiary of the Company.


                                      A-7



<PAGE>



                  (b)  Disability.  In the event that any Optionee's  employment
with the  Company  shall  terminate  as the  result  of the  Disability  of such
Optionee,  such Optionee may exercise any Incentive Stock Options granted to the
Optionee  pursuant  to the Plan at any  time  prior  to the  earlier  of (i) the
respective expiration dates of any such Incentive Stock Options or (ii) the date
which is one (1) year after the date of such termination of employment, but only
if, and to the extent  that,  the  Optionee  was  entitled to exercise  any such
Incentive Stock Options at the date of such termination of employment.

                  (c)  Death.  In the  event of the  death of an  Optionee,  any
Incentive  Stock Options granted to such Optionee may be exercised by the person
or persons to whom the Optionee's  rights under any such Incentive Stock Options
pass  by  will  or by the  laws  of  descent  and  distribution  (including  the
Optionee's estate during the period of  administration) at any time prior to the
earlier  of (i) the  respective  expiration  dates of any such  Incentive  Stock
Options or (ii) the date which is two (2) years  after the date of death of such
Optionee  but only if, and to the extent  that,  the  Optionee  was  entitled to
exercise any such Incentive Stock Options at the date of death.  For purposes of
this Section  10(c),  any  Incentive  Stock Option held by an Optionee  shall be
considered  exercisable  at the  date  of his  death  if  the  only  unsatisfied
condition  precedent to the exercisability of such Incentive Stock Option at the
date of death is the passage of a specified period of time. At the discretion of
the Committee,  upon exercise of such Options the Optionee may receive Shares or
cash or a  combination  thereof.  If cash shall be paid in lieu of Shares,  such
cash shall be equal to the  difference  between  the Fair  Market  Value of such
Shares and the exercise price of such Options on the exercise date.

                  (d) Incentive Stock Options Deemed  Exercisable.  For purposes
of Sections 10(a), 10(b) and 10(c) above, any Incentive Stock Option held by any
Optionee  shall  be  considered  exercisable  at  the  date  of  termination  of
employment if any such  Incentive  Stock Option would have been  exercisable  at
such date of termination of employment without regard to the Disability or death
of the Participant.

                  (e)  Termination  of  Incentive  Stock  Options;  Vesting Upon
Retirement.  Except as may be specified by the Committee at the time of grant of
an Option,  to the extent that any Incentive Stock Option granted under the Plan
to any Optionee whose employment with the Company terminates shall not have been
exercised  within the  applicable  period set forth in this Section 10, any such
Incentive  Stock Option,  and all rights to purchase or receive Shares of Common
Stock pursuant  thereto,  as the case may be, shall terminate on the last day of
the  applicable  period.   Notwithstanding  the  foregoing,  the  Committee  may
authorize  at the time of the  grant  of an  Option  that  such  Award  shall be
immediately  100%  exercisable upon the Retirement of the Optionee to the extent
not otherwise exercisable as of such date.

         11.  Effect  of  Termination  of  Employment,   Disability,   Death  or
              ------------------------------------------------------------------
Retirement  on  Non-Incentive  Stock  Options.   The  terms  and  conditions  of
- ---------------------------------------------
Non-Incentive  Stock Options  relating to the effect of the  Retirement or other
termination of an Optionee's employment or service, Disability of an Optionee or
his death shall be such terms and conditions as the Committee shall, in its sole
discretion, determine at the time of termination of service, unless specifically
provided for by the terms of the Agreement at the time of grant of the Award.



                                      A-8


<PAGE>



         12.  Recapitalization,  Merger,  Consolidation,  Change in Control  and
              ------------------------------------------------------------------
Other Transactions.
- ------------------

                  (a)  Adjustment.   Subject  to  any  required  action  by  the
stockholders of the Company,  within the sole  discretion of the Committee,  the
aggregate  number of Shares of Common  Stock for which  Options  may be  granted
hereunder,  the number of Shares of Common  Stock  covered  by each  outstanding
Option,  and the  exercise  price per Share of Common Stock of each such Option,
shall all be proportionately adjusted for any increase or decrease in the number
of issued and outstanding Shares of Common Stock resulting from a subdivision or
consolidation   of  Shares   (whether   by  reason  of  merger,   consolidation,
recapitalization,   reclassification,   split-up,   combination  of  shares,  or
otherwise) or the payment of a stock  dividend (but only on the Common Stock) or
any other  increase or  decrease  in the number of such  Shares of Common  Stock
effected  without the receipt or payment of  consideration by the Company (other
than Shares held by dissenting stockholders).

                  (b) Change in Control.  All  outstanding  Awards  shall become
immediately  exercisable in the event of a Change in Control of the Company.  In
the event of such a Change in Control,  the Committee and the Board of Directors
will take one or more of the following actions to be effective as of the date of
such Change in Control:

                           (i)      provide  that such Options shall be assumed,
or  equivalent  options  shall be  substituted,  ("Substitute  Options")  by the
acquiring or succeeding  corporation (or an affiliate  thereof),  provided that:
(A) any such Substitute Options exchanged for Incentive Stock Options shall meet
the  requirements  of  Section  424(a) of the Code,  and (B) the shares of stock
issuable  upon  the  exercise  of  such  Substitute   Options  shall  constitute
securities registered in accordance with the Securities Act of 1933, as amended,
("1933  Act") or such  securities  shall be  exempt  from such  registration  in
accordance  with  Sections  3(a)(2) or  3(a)(5) of the 1933 Act,  (collectively,
"Registered Securities"), or in the alternative, if the securities issuable upon
the  exercise  of  such  Substitute  Options  shall  not  constitute  Registered
Securities,  then the Optionee will receive upon  consummation  of the Change in
Control  transaction  a cash  payment for each Option  surrendered  equal to the
difference between (1) the Fair Market Value of the consideration to be received
for each share of Common  Stock in the Change in Control  transaction  times the
number of shares of Common Stock subject to such  surrendered  Options,  and (2)
the aggregate exercise price of all such surrendered Options, or

                           (ii)    in the event of a transaction under the terms
of which the  holders of the  Common  Stock of the  Company  will  receive  upon
consummation  thereof a cash  payment  (the  "Merger  Price")  for each share of
Common  Stock  exchanged  in the  Change in Control  transaction,  to make or to
provide for a cash payment to the Optionees equal to the difference  between (A)
the  Merger  Price  times the number of shares of Common  Stock  subject to such
Options held by each Optionee (to the extent then  exercisable  at prices not in
excess of the Merger  Price) and (B) the  aggregate  exercise  price of all such
surrendered Options in exchange for such surrendered Options.

                  (c)  Extraordinary   Corporate  Action.   Notwithstanding  any
provisions  of the Plan to the contrary,  subject to any required  action by the
stockholders   of  the  Company,   in  the  event  of  any  Change  in  Control,
recapitalization,   merger,   consolidation,   exchange  of  Shares,   spin-off,
reorganization,   tender  offer,   partial  or  complete  liquidation  or  other
extraordinary  corporate action or event, the Committee, in its sole discretion,
shall have the power, prior or subsequent to such action or event to:




                                      A-9
<PAGE>



                            (i)     appropriately adjust the number of Shares of
Common Stock  subject to each  Option,  the Option  exercise  price per Share of
Common Stock, and the  consideration to be given or received by the Company upon
the exercise of any outstanding Option;

                           (ii)    cancel any or all previously granted Options,
provided that  appropriate  consideration  is paid to the Optionee in connection
therewith; and/or

                           (iii)    make  such  other  adjustments in connection
with  the  Plan as the  Committee,  in its  sole  discretion,  deems  necessary,
desirable,  appropriate or advisable; provided, however, that no action shall be
taken by the  Committee  which  would  cause  Incentive  Stock  Options  granted
pursuant to the Plan to fail to meet the requirements of Section 422 of the Code
without the consent of the Optionee.

                  (d)      Acceleration.  The Committee shall at all times  have
the power to accelerate  the exercise date of Options  previously  granted under
the Plan.

                  (e)      Non-recurring  Dividends.  Upon   the  payment  of  a
special  or  non-recurring  cash  dividend  that has the  effect  of a return of
capital  to the  stockholders,  the  Option  exercise  price per share  shall be
adjusted proportionately and in an equitable manner.

         Except as expressly provided in Sections 12(a), 12(b) and 12(e) hereof,
no  Optionee  shall  have any rights by reason of the  occurrence  of any of the
events described in this Section 12.

         13. Time of Granting Options.  The date of grant of an Option under the
             ------------------------
Plan  shall,  for all  purposes,  be the date on which the  Committee  makes the
determination of granting such Option. Notice of the grant of an Option shall be
given to each  individual  to whom an Option is so granted  within a  reasonable
time after the date of such grant in a form determined by the Committee.

         14.  Effective  Date. The Plan shall become  effective upon the date of
              ---------------
approval of the Plan by the stockholders of the Company.  The Committee may make
a  determination  related to Awards prior to the Effective Date with such Awards
to be effective upon the date of stockholder approval of the Plan.

         15.   Approval  by   Stockholders.   The  Plan  shall  be  approved  by
               ---------------------------
stockholders  of the Company  within twelve (12) months before or after the date
the Plan is approved by the Board.

         16.  Modification  of Options.  At any time and from time to time,  the
              ------------------------
Board may  authorize  the  Committee to direct the  execution  of an  instrument
providing  for the  modification  of any  outstanding  Option,  provided no such
modification, extension or renewal shall confer on the holder of said Option any
right or benefit  which could not be conferred on the Optionee by the grant of a
new  Option  at such  time,  or shall not  materially  decrease  the  Optionee's
benefits  under the Option  without  the  consent  of the holder of the  Option,
except as otherwise permitted under Section 17 hereof.



                                      A-10


<PAGE>



         17.      Amendment and Termination of the Plan.
                  -------------------------------------

                  (a)  Action by the  Board.  The Board may  alter,  suspend  or
discontinue  the Plan,  except that no action of the Board may  increase  (other
than as provided in Section 12 hereof) the maximum number of Shares permitted to
be  optioned  under the Plan,  materially  increase  the  benefits  accruing  to
Participants   under  the  Plan  or  materially   modify  the  requirements  for
eligibility for  participation in the Plan unless such action of the Board shall
be subject to approval or ratification by the stockholders of the Company.

                  (b)  Change  in  Applicable  Law.  Notwithstanding  any  other
provision  contained  in the Plan,  in the event of a change in any  federal  or
state law,  rule or  regulation  which would make the exercise of all or part of
any previously  granted  Option  unlawful or subject the Company to any penalty,
the Committee may restrict any such exercise without the consent of the Optionee
or other holder thereof in order to comply with any such law, rule or regulation
or to avoid any such penalty.

         18. Conditions Upon Issuance of Shares; Limitations on Option Exercise;
             -------------------------------------------------------------------
Cancellation of Option Rights.
- ------------------------------

                  (a)  Shares  shall not be issued  with  respect  to any Option
granted  under the Plan unless the  issuance  and  delivery of such Shares shall
comply with all  relevant  provisions  of  applicable  law,  including,  without
limitation,  the Securities Act of 1933, as amended,  the rules and  regulations
promulgated   thereunder,   any  applicable   state   securities  laws  and  the
requirements of any stock exchange upon which the Shares may then be listed.

                  (b) The  inability  of the  Company  to obtain  any  necessary
authorizations,  approvals or letters of non-objection  from any regulatory body
or  authority  deemed by the  Company's  counsel to be  necessary  to the lawful
issuance and sale of any Shares issuable  hereunder shall relieve the Company of
any liability with respect to the non-issuance or sale of such Shares.

                  (c) As a condition to the  exercise of an Option,  the Company
may require the person  exercising the Option to make such  representations  and
warranties as may be necessary to assure the  availability  of an exemption from
the registration requirements of federal or state securities law.
                  (d) Notwithstanding  anything herein to the contrary, upon the
termination  of  employment  or service  of an  Optionee  by the  Company or its
Subsidiaries  for "cause" as determined  by the Board of Directors,  all Options
held by such  Participant  shall cease to be  exercisable as of the date of such
termination of employment or service.

                  (e) Upon the  exercise  of an  Option by an  Optionee  (or the
Optionee's  personal  representative),  the Committee,  in its sole and absolute
discretion,  may make a cash payment to the  Optionee,  in whole or in part,  in
lieu of the delivery of shares of Common Stock.  Such cash payment to be paid in
lieu of delivery of Common  Stock shall be equal to the  difference  between the
Fair Market Value of the Common Stock on the date of the Option exercise and the
exercise  price per share of the Option.  Such cash payment shall be in exchange
for the cancellation of such Option.  Such cash payment shall not be made in the
event that such  transaction  would  result in  liability to the Optionee or the
Company under Section 16(b) of the Securities  Exchange Act of 1934, as amended,
and regulations promulgated thereunder.



                                      A-11

<PAGE>




         19. Reservation  of Shares.  During the term of the Plan,  the  Company
             ----------------------
will  reserve and keep  available a number of Shares  sufficient  to satisfy the
requirements of the Plan.

         20. Unsecured Obligation.  No Participant under the Plan shall have any
             --------------------
interest  in any fund or special  asset of the  Company by reason of the Plan or
the grant of any  Option  under the Plan.  No trust  fund  shall be  created  in
connection with the Plan or any grant of any Option hereunder and there shall be
no required funding of amounts which may become payable to any Participant.

         21.  Withholding  Tax. The Company  shall have the right to deduct from
              ----------------
all amounts paid in cash with respect to the cashless  exercise of Options under
the Plan any taxes  required  by law to be  withheld  with  respect to such cash
payments.  Where a  Participant  or other  person is entitled to receive  Shares
pursuant  to the  exercise  of an Option,  the  Company  shall have the right to
require the  Participant  or such other  person to pay the Company the amount of
any taxes which the Company is required to withhold with respect to such Shares,
or, in lieu  thereof,  to retain,  or to sell without  notice,  a number of such
Shares sufficient to cover the amount required to be withheld.

         22. No Employment  Rights. No Director,  Employee or other person shall
             ---------------------
have a right to be selected as a  Participant  under the Plan.  Neither the Plan
nor any action  taken by the  Committee in  administration  of the Plan shall be
construed  as giving  any person any rights of  employment  or  retention  as an
Employee,  Director or in any other capacity with the Company, the Bank or other
Subsidiaries.

         23.  Governing  Law.  The Plan shall be  governed by and  construed  in
              --------------
accordance  with the laws of the State of  Georgia,  except to the  extent  that
federal law shall be deemed to apply.


<PAGE>
HERITAGE BANK  & CCF  HOLDING COMPANY                                 Appendix B
POLICY & PROCEDURES



                        AUDIT COMMITTEE RESPONSIBILITIES


I.       AUDIT COMMITTEE RESPONSIBILITIES

The board of directors has overall responsibility for the bank and company. Most
of the board's  responsibilities are delegated to the bank's officers,  and then
the board  spends  its time  monitoring  and  controlling  the  bank's  officers
(through the CEO). There is one major exception to this,  however:  The board of
directors' audit committee is responsible for the bank's internal audit program.
The bank's internal auditor reports to the board's audit committee.

Bank employees primarily handle money. Poor money handling procedures can entice
a normal person into being  dishonest - conversely  proper  procedures will keep
almost everyone  honest.  The bank  absolutely  must have proper  procedures for
handling money.

These procedures are established by bank  management,  but three separate groups
verify that the bank is using  correct  procedures.  These three groups are: (1)
the  bank's  internal  auditors,  (2) its  external  auditors,  and (3) the bank
examiners.  The activities of these three groups are closely monitored on behalf
of the board by the audit committee.

Of the three groups,  the most important to the audit  committee is the internal
auditor.  The bank must have a  satisfactory  internal  audit  program,  and the
responsibility for this program rests with the board's audit committee.

II.      AUDIT COMMITTEE MEMBERSHIP

The audit committee is composed of outside independent directors who will not be
considered if meeting any of the following criteria:

          o    been employed by the company or its  affiliates in the current or
               past three years;

          o    accepted any  compensation  from the company or its affiliates in
               excess of $60,000  during the  previous  fiscal year  (except for
               board service,  retirement  plan benefits,  or  non-discretionary
               compensation);

          o    an immediate  family member who is, or has been in the past three
               years,  employed by the company or its affiliates as an executive
               officer;

          o    been a partner,  controlling  shareholder or an executive officer
               of any  for-profit  business to which the company  made,  or from
               which it received,  payments (other than those which arise solely
               from  investments in the company's  securities)  that exceed five
               percent of the  organization's  consolidated  gross  revenues for
               that year,  or $200,000,  whichever  is more,  in any of the past
               three years: or

          o    been employed as an executive of another  entity where any of the
               company's   executives   serve  on  that  entity's   compensation
               committee.

III.     THE AUDIT COMMITTEE'S CHARTER

The  primary  duty of the audit  committee  is to protect the assets of the bank
through review and testing of internal controls and procedures.

The audit  committee  works  through the internal  auditor,  and the two of them
serve as the board of directors'  eyes and ears. They closely monitor the bank's
controls and procedures for handling money;  they monitor  compliance with board
policies;  and they monitor  compliance with banking laws and  regulations.  The
audit committee  works closely with the bank's auditors to ensure  comprehensive
coverage of bank operations by audits.

                                      B-1
<PAGE>
HERITAGE BANK  & CCF  HOLDING COMPANY
POLICY & PROCEDURES



The audit  committee is the  supervisor of the bank's  internal  auditor and the
internal audit staff.  The audit  committee  works with the internal  auditor in
establishing  the bank's audit  programs and receives  reports on the results of
each audit performed.

The committee,  on behalf of the board, selects the CPA firm for external audits
and  negotiates  the terms of the  engagement.  In this it has  assistance  from
management.

All audits result in written reports and/or opinion letters. The written reports
list exceptions found and note the corrective actions taken. Management responds
to audit  reports  in  writing  only when there is a  disagreement  between  the
internal  auditor  and  management  regarding a  write-up.  The audit  committee
reviews  the  written  reports,  and any  management  responses,  to assure that
appropriate corrective action is being taken in each case.

Management is  responsible  for the accuracy of all other  financial  statements
being generated by the bank and distributed to regulators,  stockholders,  or to
other banks. The audit committee, through the internal audit staff, verifies the
accuracy of management generated financial reports (after the fact).

IV.      AUDIT COMMITTEE DUTIES AND RESPONSIBILITIES

         A.       Choosing the Bank's Internal Auditor
                  ------------------------------------

         The internal auditor is hired by the audit committee and reports to the
committee for direction and supervision.

         Choosing the internal auditor may be the single most important decision
         the audit committee  makes. In this choice,  the committee  should seek
         assistance  from the  president and his chief  administrative  officer,
         from  other  banks,  and in  particular  from the audit  department  of
         correspondent banks. The committee may also ask a CPA firm to assist it
         in finding and choosing the bank's internal auditor.

         The person chosen must be experienced at bank auditing. This experience
         might be from working as the auditor at another  bank,  as an assistant
         to the  auditor at  another  bank,  or with a CPA firm.  One way or the
         other,  the person chosen must be fully  qualified and have  sufficient
         experience to do the job.

         Since our bank is small,  it would be difficult at this time to justify
         hiring a full-time  professional person as the bank's internal auditor.
         Yet, it is even more  difficult to justify  operating a bank without an
         adequate  internal  audit  system  being in  place.  At this  time,  we
         contract with a non-competing community bank for audit services.

                  B.       The Independent Accounting Firm (CPA)
                           -------------------------------------

         Our board is  committed  to  selecting  an external  audit firm for the
         purpose of processing the securities and exchange  commission  required
         reports,  conducting an annual audit and compiling the annual report to
         the  shareholders.   The  committee  will  require  an  annual  written
         statement   between   the  company   and  the  firm   delineating   all
         relationships  between  the auditor and the  company,  consistent  with
         Independence  Standards  Board,  Standard I, to ensure  objectivity and
         independence.  The  committee  will also  select the  outside  firm and
         recommend them to the shareholders for approval.


                                      B-2
<PAGE>
HERITAGE BANK  & CCF  HOLDING COMPANY
POLICY & PROCEDURES




         C.       The Annual Audit Planning Meeting
                  ---------------------------------

         Once a year,  at a regularly  scheduled  meeting,  the audit  committee
         conducts an annual audit planning meeting.  Major topics that should be
         discussed at the meeting include:

                                    1.      A Review of the Overall Audit Plan
                                            ----------------------------------

                           This  review  could  lead to a change in the scope of
                  the  engagement  with the CPA  firm.  It  should  at a minimum
                  result in a clear  understanding  of how the annual audit work
                  will be  divided  between  the CPA firm,  the  internal  audit
                  staff, and the employees.

                                    2.      The Proposed Internal Audit Program
                                            -----------------------------------

                           At the meeting,  the attendees will discuss the scope
                  of the internal auditor's plans for the next twelve months.

                  D.       Quarterly Meetings with the Internal Auditor
                           --------------------------------------------

         Once a quarter, the audit committee will meet with the internal auditor
         to receive  reports and if  necessary,  to amend the audit plan for the
         next three months.  Each audit  performed by the internal  auditor will
         result in a report  addressed to the audit committee with copies to all
         managers with responsibility over the department audited (including the
         executive vice president).

         At these  quarterly  meetings,  the audit  committee  and the  internal
         auditor  discuss  each of the audit  reports and what actions have been
         taken by the persons who received copies of the auditor's reports.



                                      B-3

<PAGE>

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                               CCF HOLDING COMPANY
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                         ANNUAL MEETING OF STOCKHOLDERS
                                 April 26, 2000
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         The  undersigned  hereby appoints the Board of Directors of CCF Holding
Company ("Company"),  or its designee, with full powers of substitution,  to act
as attorneys and proxies for the undersigned, to vote all shares of Common Stock
of the Company which the  undersigned  is entitled to vote at the Annual Meeting
of Stockholders  ("Meeting"),  to be held at the Heritage Bank office located at
440 N. Jeff Davis Drive, Fayetteville,  Georgia on Wednesday, April 26, 2000, at
9:30 a.m. and at any and all adjournments thereof, in the following manner:

                                                               WITHHELD
                                                          FOR  FOR ALL
                                                          ---  -------
1. The election as director of the nominees listed below
   with terms expiring in the year shown (except as
   marked to the contrary below):                         |_|    |_|

        Edwin S. Kemp, Jr.(2003)
        Joe B. Mundy (2003)
        John T. Mitchell (2002)
        Leonard A. Moreland (2001)

   Instructions: To withhold your vote for a nominee,
   write the nominee's name on the line provided
   below.
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                                                          FOR  AGAINST ABSTAIN
                                                          ---  ------- -------
2. Approval of the 2000 Stock Option Plan.
                                                          |_|    |_|     |_|

                                                          FOR  AGAINST ABSTAIN
                                                          ---  ------- -------
3. The ratification of the appointment of Porter
   Keadle Moore, LLP, as independent auditors
   of CCF Holding Company, for the fiscal year
   ending December 31, 2000.                              |_|    |_|     |_|

In their discretion, these attorneys and proxies are authorized to vote upon any
other  business as may  properly  come  before the  Meeting or any  adjournments
thereof.

         The Board of Directors  recommends a vote "FOR" all of the above listed
propositions.                                       ---

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THIS PROXY WILL BE VOTED AS DIRECTED, BUT IF NO INSTRUCTIONS ARE SPECIFIED, THIS
SIGNED  PROXY WILL BE VOTED FOR EACH OF THE  PROPOSITIONS  STATED.  IF ANY OTHER
BUSINESS IS PRESENTED AT THE MEETING, THIS PROXY WILL BE VOTED BY THOSE NAMED IN
THIS PROXY IN THEIR BEST JUDGMENT.
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                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

         Should the undersigned be present and elect to vote at the Meeting,  or
at any  adjournment  thereof,  and after  notification  to the  Secretary of the
Company at the Meeting of the  stockholder's  decision to terminate  this proxy,
the power of said  attorneys  and proxies shall be deemed  terminated  and of no
further force and effect. The undersigned may also revoke this proxy by filing a
subsequently  dated proxy or by written  notification  to the  Secretary  of the
Company of his or her decision to terminate this proxy.

         The  undersigned  acknowledges  receipt  from the Company  prior to the
execution of this proxy of Notice of Annual Meeting of Stockholders  and a proxy
statement dated March 24, 2000.



Dated:                              , 2000
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SIGNATURE OF STOCKHOLDER                     SIGNATURE OF STOCKHOLDER



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PRINT NAME OF STOCKHOLDER                    PRINT NAME OF STOCKHOLDER

Please  sign  exactly  as your name  appears  on this  proxy.  When  signing  as
attorney, executor,  administrator,  trustee, or guardian, please give your full
title. If shares are held jointly, each holder should sign.


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PLEASE  COMPLETE,  DATE,  SIGN,  AND MAIL THIS PROXY  PROMPTLY  IN THE  ENCLOSED
POSTAGE-PREPAID ENVELOPE.
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