ROSEVILLE COMMUNICATIONS CO
DEF 14A, 2000-04-07
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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<PAGE>  1

                        ROSEVILLE COMMUNICATIONS COMPANY

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

TO THE SHAREHOLDERS:

    The Annual  Meeting of  Shareholders  of  Roseville  Communications  Company
(hereinafter called the Company) will be held at the Company's Industrial Avenue
Facility, 8150 Industrial Avenue, Building A, Roseville,  California, on Friday,
May 19, 2000 at 8:00 o'clock P.M., for the following purposes:

   1. To elect a Board of seven (7) Directors;

   2. To consider  and act upon a proposal to approve and adopt the
      Roseville  Communications  Company  2000 Equity  Incentive
      Plan; and

   3. To transact such other business as may properly come before the meeting.

    Only  shareholders  of record on the books of the Company as of 5:00 o'clock
P.M.,  March 31, 2000 will be entitled to vote at the meeting or any adjournment
thereof.

                          BY ORDER OF THE BOARD OF DIRECTORS


                                  /s/ THOMAS E. DOYLE
                                  -------------------
                                     THOMAS E. DOYLE
                                       Secretary

SHAREHOLDERS  WHO CANNOT ATTEND IN PERSON ARE  REQUESTED TO FILL IN, DATE,  SIGN
AND RETURN THE ENCLOSED PROXY AS PROMPTLY AS POSSIBLE.

Roseville, California, April 7, 2000.
<PAGE>  2

                        ROSEVILLE COMMUNICATIONS COMPANY


                                  P.O. BOX 969
                               211 LINCOLN STREET

                           ROSEVILLE, CALIFORNIA 95678

                                  APRIL 7, 2000

                                 PROXY STATEMENT

                         ANNUAL MEETING OF SHAREHOLDERS

    This Proxy Statement is furnished in connection with the solicitation by the
Board of Directors of Roseville  Communications  Company (hereinafter called the
Company) to be used at the Annual  Meeting of  Shareholders  on May 19, 2000, or
any adjournment thereof, for the purposes set forth in the foregoing notice. Any
shareholder  may revoke his or her proxy at any time prior to its use by written
communication  to the  Secretary of the Company or by  attendance  at the Annual
Meeting and voting in person.

    The approximate  date of mailing to shareholders of Notice of Annual Meeting
and this Proxy Statement is April 7, 2000.

                                VOTING SECURITIES

    The  Company  has only one  class of  voting  security,  its  Common  Stock,
entitled to one vote per share and, as explained below, to cumulative  voting in
the election of Directors.  Only  shareholders of record at 5:00 o'clock P.M. on
March 31, 2000, will be entitled to vote at the Annual Meeting.  As of the close
of business on February 29, 2000, there were 15,839,173  shares of the Company's
Common  Stock  outstanding.  On February  29,  2000,  no person was known by the
Company to be the  beneficial  owner of more than five percent of its issued and
outstanding Common Stock, except as follows:

                                                  Amount and Nature      Percent

Name and Address of Beneficial Owner          of Beneficial Ownership   of Class
- ------------------------------------          -----------------------   --------

Roseville Telephone Company Retirement

  Supplement Plan.............................      1,716,010(1)          10.8%
P.O. Box 969
Roseville, California 95678
- ----------

(1) Shared voting and investment power.

    Shares  cannot  be voted at the  meeting  unless  the  owner is  present  or
represented by proxy. Because abstentions with respect to any matter are treated
as shares  present or  represented  and  entitled  to vote for the  purposes  of
determining   whether  that  matter  has  been  approved  by  the  shareholders,
abstentions have the same effect as negative votes.  Broker non-votes and shares
as to which proxy authority has been withheld with respect to any matter are not
deemed  to be  present  or  represented  for  purposes  of  determining  whether
shareholder approval of that matter has been obtained.

    In voting for Directors, each shareholder is entitled to vote his shares for
as many persons as there may be Directors to be elected, to accumulate his votes
and give one nominee  votes equal to the number of Directors  multiplied  by the
number of shares of stock owned by him or to distribute  his votes upon the same
principle  among as many  nominees as he thinks fit.  The seven  candidates  for
election as  Directors  at the Annual  Meeting of  Shareholders  who receive the
highest number of affirmative votes will be elected.

    The proposal to approve and adopt the Roseville  Communications Company 2000
Equity Incentive Plan and any other matters  submitted for shareholder  approval
at the Annual  Meeting  will require the  affirmative  vote of a majority of the
shares  of the  Company  present  or  represented  and  entitled  to vote at the
meeting.

<PAGE>  3

                              ELECTION OF DIRECTORS

    The  following  persons are  nominees  for  Director to serve until the next
Annual  Meeting  of  Shareholders  and until  their  successors  shall have been
elected  and  shall  qualify.  The  nominees  constitute  the  present  Board of
Directors,  all of whom were elected at the last Annual Meeting of  Shareholders
of the Company.  During 1999,  the Board of Directors held eleven  meetings.  In
1994 the Board of Directors established a Compensation  Committee,  comprised of
independent Directors, whose functions include the review of and recommendations
with  respect to officer  compensation,  the review of officer  performance  and
consideration of benefit issues  generally.  The Compensation  Committee members
are John R.  Roberts III, who serves as  Chairman,  Chris L.  Branscum,  Neil J.
Doerhoff and Ralph E.  Hoeper.  In 1998 the Board of  Directors  established  an
Audit  Committee to review the  auditing,  accounting,  financial  reporting and
internal control functions of the Company and make  recommendations to the Board
of Directors  regarding  the  selection of  independent  accountants.  The Audit
Committee  members  are Neil J.  Doerhoff,  who  serves  as  Chairman,  Chris L.
Branscum and John R. Roberts III. In 1999, the Board of Directors  established a
Nominating Committee, the principal functions of which are to develop and review
criteria  for the  qualification  of  potential  Directors  and to identify  and
recommend to the Board of Directors  new  candidates  for election to the Board.
The Nominating Committee members are Chris L. Branscum,  who serves as Chairman,
Robert  L.  Doyle,  Thomas  E.  Doyle  and  Brian H.  Strom.  During  1999,  the
Compensation  Committee held eight meetings,  the Audit Committee three meetings
and the  Nominating  Committee one meeting.  Each Director  attended at least 75
percent of the Board  Meetings and meetings of the  committees  of which he is a
member.

    Shares  represented by the proxy will be voted and the proxies will vote for
the election of all the nominees to the Board of Directors, except to the extent
that authority to vote for particular nominees has been withheld.  If any person
is unable or  unwilling  to serve as a nominee for the office of Director at the
date of the Annual Meeting,  or any adjournment  thereof,  the proxies will vote
for such  substitute  nominee as shall be designated by the proxies.  Management
has no reason to  believe  that any of the  nominees  will be unable to serve if
elected a Director.  The present  Directors and Officers  (consisting  of eleven
individuals)  beneficially  owned, as of February 29, 2000, an aggregate 744,722
shares,  or 4.7% of the Company's  Common Stock.  In respect to the nominees and
all the  Directors  and  Officers  as a  group,  the  following  information  is
furnished as of February 29, 2000.

                                                                       Shares of

                          Principal Occupation and             Company   Percent
                            Business Experience    Director  Beneficially  of
Name                  Age   for Past Five Years     Since      Owned(1)   Class
- ----                  ---   -------------------     -----      --------   -----

Robert L. Doyle(2)... 81 Chairman of the Board       1954       313,079    2.0%
                           of Directors of the
                           Company; President
                           and Chief Executive
                           Officer of the
                           Company from 1954
                           to 1993.

Brian H. Strom(3).... 57 President and Chief

                           Executive Officer of      1993        25,979      *
                           the Company
                           (since 1993); Vice
                           President and Chief
                           Financial Officer of
                           the Company from 1989
                           to 1993.

Thomas E. Doyle(2)... 71 Vice President (since       1951       298,035    1.9%
                           1972) and Secretary-
                           Treasurer (since 1965)
                           of the Company.

Ralph E. Hoeper...... 75 President, Foresthill       1987        53,326      *
                           Telephone Company,
                           Foresthill,
                           California.

John R. Roberts III.. 48 Executive Director          1993        16,669      *
                           (since March 1999),
                           The Natomas Basin
                           Conservancy;
                           Executive Director,
                           California Rice
                           Industry Association
                           from 1990 to 1998;
                           Director, Meta
                           Information Services,
                           Inc., Sacramento,
                           California.

Chris L. Branscum.... 51 Co-founder and Managing     1999         1,700      *
                           Director of Hallador
                           Venture Partners, LLC,
                           Sacramento, California

Neil J. Doerhoff(4).. 48 Financial Consultant;       1999         1,700      *
                           Corporate Secretary
                           (from 1987 to
                           January 2000),
                           Raley's, Sacramento,
                           California

All Directors and
  Officers as a

  group (11 persons).                              744,722         4.7%

- ----------

 * Less than 1.0%.

(1) Each  beneficial  owner  has  shared  voting  and  investment  power  unless
otherwise noted.
<PAGE>  4

(2) Robert L. Doyle and Thomas E. Doyle are brothers.

(3) Included in Brian H.  Strom's  share  ownership  figure are 7,688  shares in
    respect of which he has sole voting and investment power.

(4) Neil J. Doerhoff has sole voting power for the 1,700 shares.

Compensation of Directors

    All Directors other than Robert L. Doyle and Brian H. Strom were compensated
by a fee of $1,000 per month and $750 for each Board  meeting  they  attended in
1999.  Directors also receive $500 for each Committee  meeting they attend ($750
if the  meeting is on a day  different  than a  Directors'  meeting).  Committee
Chairmen also receive a fee of $2,500 annually.

Compensation Committee Interlocks and Insider Participation

    The Company's wholly-owned subsidiary Roseville PCS, Inc., is the manager of
and has an  approximate  97%  interest in West Coast PCS LLC,  dba RCS  Wireless
("RCS  Wireless"),  the  other  approximate  3% of which is owned by  Foresthill
Telephone Company.  Ralph E. Hoeper, a Director of the Company and member of the
Compensation  Committee,  is the  President  and owner of  Foresthill  Telephone
Company. RCS Wireless has acquired four Personal  Communications  Services (PCS)
licenses to offer PCS services to areas located in central California  including
Sacramento,  Stockton,  Modesto and Yuba City.  The  Operating  Agreement of RCS
Wireless,  which was  authorized by the  disinterested  members of the Company's
Board of Directors,  requires  contributions to RCS Wireless  commensurate  with
each participant's ownership interest.

                             EXECUTIVE COMPENSATION

Report of the Compensation Committee Concerning Compensation

    The Board of Directors has a Compensation Committee of independent Directors
comprised of John R. Roberts III,  who  currently  serves as Chairman,  Chris L.
Branscum,  Neil J. Doerhoff, and Ralph E. Hoeper. The Compensation Committee has
the responsibility of reviewing and recommending a compensation  program for the
Company's officers including the consideration of benefit issues generally.  The
measures of performance used by the Compensation Committee in 1999 included:

        (i)  operational  goals,  financial  performance  and the achievement of
    shareholder value, together with each officer's individual  effectiveness in
    reaching  those goals and  achieving  desirable  financial  performance  and
    shareholder value;

        (ii) the skill levels and duties of the  Company's  officers,  including
    the limited number of officers and the resulting  determination of increased
    responsibilities for the Company's officers in relation to other companies;

        (iii) the compensation earned by and benefits awarded to officers of
    other telephone and telecommunications companies; and

        (iv) officer compensation at general industry companies.

    The  Compensation  Committee  retains  an  independent  consultant,   Hewitt
Associates LLC, to help evaluate the  compensation  policies of the Company,  to
gather  and  provide  information  about  industry   compensation  practice  and
competitive   compensation  levels,  and  to  recommend   alternatives  for  the
Compensation  Committee's  consideration which are consistent with the Company's
compensation policies.  Hewitt Associates is an internationally  recognized firm
of consultants and actuaries  specializing in the design and  administration  of
employee compensation and benefit programs.

    In order to assure that the Company is able to retain and attract executives
for both the  successful  operation  of its  regulated  business and the ongoing
development  of its  unregulated  businesses,  the  Compensation  Committee,  in
connection with 1999 compensation practices, initially reviewed compensation and
benefits information of both  telecommunications and general industry companies.
The  telecommunications  companies were selected based upon industry and revenue
size, and each had revenues between $100 and $500 million.  The general industry
data was obtained by reviewing  information from published sources and examining
the  compensation  practices of companies  with  revenues  between $100 and $200
million,  by using  statistical  techniques to compare other  companies with the
Company and by reviewing the  practices of companies  with between 500 and 1,000
employees.  The Compensation  Committee  determined that the  telecommunications
company  data was more  useful in  providing  information  with


<PAGE>  5

respect to the  establishment  of  compensation  arrangements  for the Company's
officers which would enable the Committee to satisfy its objectives.

    In 1999, the annual cash  compensation to officers  consisted of base salary
and  a  performance   bonus.  The  performance  bonus  was  dependent  upon  the
satisfaction of recurring objectives,  the officers'  contribution to the growth
of existing  businesses,  and the  officers'  contribution  to strategic  growth
initiatives.  The overall average of the base salaries paid to all officers as a
group in 1999 was  comparable to the average  salary paid to all officers in the
telecommunications  company comparative group. In 1999, the Company also entered
into incentive compensation  agreements with its executive officers,  contingent
solely upon shareholder return, providing for the payment of deferred bonuses in
2002, but subject to forfeiture generally if the officer is not then employed by
the Company.  The recipients were permitted to accept  restricted  shares of the
Company's  common stock in accordance with the Company's 1999  Restricted  Stock
Bonus  Plan  (the  "1999  Plan").  The  1999  Plan  was  the  first  stock-based
compensation program considered for the Company's officers.

    The 1999 compensation paid to Brian H. Strom,  President and Chief Executive
Officer,  was comprised  principally of his salary and bonus. Mr. Strom's salary
and bonus were established  taking into consideration the individual and Company
compensation  criteria and policies  described  above. A 1999 survey prepared by
Hewitt  Associates  indicates that Mr. Strom's cash compensation was competitive
with the comparative  telecommunications  companies.  The Compensation Committee
also recognized the continued  successful  financial  performance of the Company
measured  by  revenue  and  net  income   results,   the   Company's   continued
technological advancements, and the contributions of the Chief Executive Officer
in helping the Company achieve such performance and  advancements.  In addition,
Mr. Strom  earned an incentive  bonus in 1999 which he has elected to receive in
the  form of  restricted  stock  under  the 1999  Plan.  The  restricted  shares
thereunder  are subject to forfeiture  generally if Mr. Strom is not employed by
the Company in January 2002.

    The  telecommunications  comparative  group consisted of 26 companies all of
which are engaged in the telecommunications  industry in general. None of the 26
companies whose compensation policies were considered are among the 12 companies
now constituting the Dow Jones Telephone Systems Index.

                                                 Compensation Committee,

                                                 John R. Roberts III, Chairman
                                                 Chris L. Branscum
                                                 Neil J. Doerhoff
                                                 Ralph E. Hoeper
<PAGE>  6

Executive Compensation

    The  following  table  sets  forth the  executive  compensation  paid to the
Company's  Chief  Executive  Officer  and the four  remaining  most  highly paid
executive officers for the years ended December 31, 1999, 1998 and 1997:

                           Summary Compensation Table

                                                                       Long-Term
                                                                         Compen-

                                        Annual Compensation    sation

                                      ----------------------- ----------
                                                        Other              All
                                                       Annual Restricted  Other
                                                      Compen-   Stock    Compen-
                                                       sation   Awards    sation
            Name and                   Salary   Bonus    (2)      (3)       (4)
      Principal Position(1)     Year     $        $       $        $         $
     ----------------------     ----   ------   -----   -----  --------   ------
Robert L. Doyle                 1999  329,992      --   8,090        --   95,353
  Chairman of the Board         1998  329,992      --   9,685        --   92,986
  of Directors                  1997  342,684      --   9,685        --   90,016
Brian H. Strom                  1999  374,726  80,000   1,680   139,800    9,800
  President and chief           1998  356,990  25,000   1,935   150,000    9,800
  Executive Officer             1997  368,417  50,000   1,875        --    9,550
Michael D. Campbell             1999  302,794  47,000     975    93,200    9,800
  Executive Vice President and  1998  285,770  12,500   1,240   112,500    9,800
  Chief Financial Officer       1997  288,855  35,000     750        --    9,550
Jay B. Kinder                   1999  175,228  26,000   1,345    46,600    8,231
  Vice president, Customer      1998  163,727  10,000   1,085    30,000    8,601
  Services-- Roseville          1997  165,643      --   1,235        --    9,550
  Telephone Company
Rulon D. Blackburn              1999  170,386  25,000   1,340    46,600    7,746
  Vice President, Network       1998  160,852  10,000   1,695    30,000    7,627
  Operations-- Roseville        1997  160,059      --   1,865        --    9,012
  Telephone Company
- ----------

(1) Unless otherwise  described,  each of the named  individuals  serve in their
    identified  capacity  for both the Company and its  wholly-owned  subsidiary
    Roseville Telephone Company.

(2) Other  annual  compensation  consists of gross-up  payments to officers  and
    other  employees  for tax  liability  incurred in  connection  with  imputed
    premiums in respect of life insurance coverage in excess of $50,000.

(3) The amounts disclosed in this column reflect the dollar values of restricted
    shares granted as a result of the attainment of certain performance measures
    under individual  agreements with the respective executive officer under the
    1999  Restricted  Stock Bonus Plan. The number of restricted  shares granted
    for 1999 are as follows:  Brian H. Strom, 4,527 shares; Michael D. Campbell,
    2,838 shares;  Jay B. Kinder,  1,072 shares;  and Rulon D. Blackburn,  1,072
    shares. The stock awards vest in 2002. The total number of restricted shares
    held by the named officers and their aggregate  market value at December 31,
    1999 are as  follows:  Brian H.  Strom,  9,614  shares  valued at  $315,724;
    Michael D. Campbell,  6,856 shares valued at $225,151;  Jay B. Kinder, 2,491
    shares  valued at $81,804;  and Rulon D.  Blackburn,  2,491 shares valued at
    $81,804.  Dividends will be paid on the restricted shares in the same amount
    and at the same time as dividends paid to all other owners of Common Stock.

(4) Reflects employer  contributions to the Company's Retirement Supplement Plan
    (the Company's qualified 401(k) plan) and, for Robert L. Doyle in 1999, 1998
    and 1997,  payments  to Mr.  Doyle  pursuant to the  Company's  Supplemental
    Executive  Retirement  Plan  (SERP) in the amount of  $85,553,  $83,166  and
    $80,466, respectively.

Change of Control Agreements

    The Company has entered into change in control  agreements  with each of the
individuals named in the Summary Compensation Table (excluding Robert L. Doyle).
The agreements are in effect until December 31, 2000, and  automatically  extend
for  one-year  terms  unless the  Company  provides a notice of  termination  by
November  30 of this year or each  extended  term.  A "change  in control of the
Company"  generally means (i) the acquisition by a third party of 20% or more of
the Company's  common stock,  (ii) a merger or  consolidation  of the Company in
which the Company does not survive as an independent public company,  or (iii) a
partial  or  complete  liquidation  of the  business  for which the  executive's
services are performed.  For payments to be owed to an executive officer,  there
must be a change in control of the Company and a  "constructive  termination" of
the executive's  employment  (meaning  generally a decrease in  compensation,  a
reduction in job  responsibility  or a geographical  relocation).  If there is a
change in control of the Company, and a subsequent constructive termination, the
executive is entitled to a severance  benefit  equal to two times the sum of his

<PAGE>  6

annual compensation and benefits received in the period prior to the separation,
and the continuation of insurance and medical benefits for the executive and his
family for two years.

Pension Plan and SERP

    The  Company  has a  qualified  defined  benefit  pension  plan in which all
employees  are  eligible  to  participate  substantially  concurrently  with the
commencement  of  employment   ("Pension  Plan"),  as  well  as  a  supplemental
non-qualified and unfunded supplemental  executive retirement plan ("SERP"). The
SERP provides benefits that would otherwise be denied  participants by reason of
certain Internal  Revenue Code limitations on qualified plan benefits,  based on
remuneration  that is  covered  under the plans  and years of  service  with the
Company.  Benefits  under the plans are a function of a  participant's  years of
service with the Company and the employee's average annual  compensation  during
the  period  of the five  consecutive  years in the last ten  years of  credited
service in which annual  compensation  was the largest.  The monthly  retirement
benefit  payable  under the plans  will be  adjusted  on the basis of  actuarial
equivalents for a joint and survivor  benefit and for optional forms of benefit,
such as the early retirement benefit.  Benefits become fully vested at age 65 or
on the  completion of 5 years of service,  whichever  first occurs,  and are not
subject to any deduction for Social Security or other offset amounts.

    While the Company may terminate the plans at any time, such termination will
not deprive any participant or beneficiary of any vested accrued  benefits under
the plan to the extent such benefits are then funded.

    Since the Pension Plan is a defined benefit plan, funding is determined with
respect to participants as a group and costs cannot be readily  allocated to any
individual participant.  The ratio of 1999 plan contributions to estimated total
covered  compensation  was 3.9%.  Estimated total covered  compensation has been
determined  by  increasing  the total base annual rate of  compensation  of plan
participants at January 1, 1999 by 5.5%.  Robert L. Doyle,  Brian H. Strom,  and
Michael D. Campbell are entitled to benefits under the Pension Plan and the SERP
and Jay B. Kinder and Rulon D. Blackburn under the Pension Plan, and at December
31,  1999,  were  credited  with  46,  11,  5,  36  and  37  years  of  service,
respectively,  under the plans. The compensation covered by the Pension Plan and
the SERP for each participant is substantially  similar to the sum of the salary
and other annual  compensation  reported above for each executive  officer.  The
table below illustrates  approximate annual benefits payable under the plans for
the ranges of pay and periods of service indicated,  assuming  retirement at age
65 in 2000.

                                    Estimated Annual Pension for

Highest Consecutive               Representative Years of Service
Five-Year Average                 -------------------------------
Compensation         15        20         25         30         35         40
- --------------   --------   --------   --------   --------   --------   --------
$150,000 .....   $ 39,375   $ 52,500   $ 65,625   $ 78,750   $ 91,875   $105,000
 175,000 .....     45,938     61,250     76,563     91,875    107,188    122,500
 200,000 .....     52,500     70,000     87,500    105,000    122,500    140,000
 225,000 .....     59,063     78,750     98,438    118,125    137,813    157,500
 250,000 .....     65,625     87,500    109,375    131,250    153,125    175,000
 300,000 .....     78,750    105,000    131,250    157,500    183,750    210,000
 350,000 .....     91,875    122,500    153,125    183,750    214,375    245,000
 400,000 .....    105,000    140,000    175,000    210,000    245,000    280,000
 450,000 .....    118,125    157,500    196,875    236,250    275,625    315,000

                 SECURITY OWNERSHIP OF NAMED EXECUTIVE OFFICERS

    The following table provides  information  regarding beneficial ownership of
the Company's  Common Stock by Brian H. Strom,  Chief  Executive  Officer of the
Company,  and each of the four other most highly paid executive  officers of the
Company at December 31, 1999:

                                                         Shares of
                                                          Company       Percent
                                                        Beneficially      of

                Name                                      Owned(1)      Class
                ----                                      --------     -------
Robert L. Doyle ..............................            313,079        2.0%
Brian H. Strom(2) ............................             25,979          *
Michael D. Campbell ..........................             16,550          *
Jay B. Kinder(3) .............................              3,827          *
Rulon D. Blackburn(4) ........................              9,147          *
- ----------

 * Less than 1.0%.

<PAGE>  8

(1) Each  beneficial  owner  has  shared  voting  and  investment  power  unless
otherwise noted.

(2) Included in Brian H.  Strom's  share  ownership  figure are 7,688  shares in
    respect of which he has sole voting and investment power.

(3) Included  in Jay B.  Kinder's  share  ownership  figure are 3,827  shares in
    respect of which he has sole voting and investment power.

(4) Included in Rulon D.  Blackburn's  share  ownership  figure are 87 shares in
    respect of which he has sole voting and investment power.

Section 16(a) Beneficial Ownership Reporting Compliance

    Section 16(a) of the Securities Exchange Act of 1934, as amended, ("Exchange
Act") requires the Company's directors and executive  officers,  and persons who
own more than ten  percent of the Common  Stock of the  Company to file with the
Securities and Exchange  Commission (the "SEC") initial reports of ownership and
reports  of changes  in  ownership  of Common  Stock of the  Company.  Officers,
directors and greater than  ten-percent  shareholders  are required by the SEC's
regulations  to furnish the Company with copies of all forms they file  pursuant
to Section 16(a).

    To the Company's knowledge,  during the fiscal year ended December 31, 1999,
all Section 16(a) filing requirements applicable to its officers,  directors and
greater than ten-percent beneficial owners were satisfied.

Performance Graph

    The  following  graph  shows a  five-year  comparison  of  cumulative  total
shareholder   return  of  the   Company's   Common  Stock   (assuming   dividend
reinvestment)  with the Dow Jones  Telephone  Systems  Index (a published  index
which includes 12  telecommunications  companies) and the Russell 2000(R) Index.
The  comparison  of total return on  investment  (change in year end stock price
plus  reinvested  dividends)  for  each of the  periods  assumes  that  $100 was
invested on December 31, 1994  respectively in each of Roseville  Communications
Company,  the Dow Jones  Telephone  Systems Index and the Russell 2000(R) Index.
The stock performance shown on the graphs below is not necessarily indicative of
future price performance.

                  COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN

                     Among Roseville Communications Company,

                      DJ Telephone Systems and Russell 2000

                      1994     1995     1996     1997     1998     1999
                      ----     ----     ----     ----     ----     ----
 RCC                   100      110      116      127      151      177
 DJ Telephone          100      146      151      220      326      385
 Russell 2000          100      127      155      204      191      187


                          PROPOSAL TO APPROVE AND ADOPT

         THE ROSEVILLE COMMUNICATIONS COMPANY 2000 EQUITY INCENTIVE PLAN

    At the Annual Meeting,  shareholders will be asked to consider a proposal to
approve and adopt the  Roseville  Communications  Company 2000 Equity  Incentive
Plan (the  "Plan"),  which was adopted by the Board of  Directors on January 31,
2000, subject to approval by the Company's shareholders.

Summary of the Plan

    The principal  terms and  provisions of the Plan are summarized  below.  The
summary is not  intended  to be complete  and is  qualified  in its  entirety by
reference to the Plan, which is set forth as Appendix A to the Proxy Statement.

<PAGE>  9

Purpose of the Plan

    The purpose of the Plan is to promote the  long-term  success of the Company
and  creation  of  shareholder  value  by  (a)  encouraging  employees,  outside
directors  and  consultants  to focus on  critical  long-range  objectives,  (b)
encouraging  the  attraction and retention of employees,  outside  directors and
consultants with exceptional  qualifications and (c) linking employees,  outside
directors and consultants  directly to shareholder  interests  through increased
share ownership.

Types of Awards

    The Plan permits the granting of any or all of the following types of awards
to participants: (1) restricted shares, (2) stock units, (3) performance shares,
(4) stock options,  including Incentive Stock Options ("ISOs") and options other
than ISOs  ("non-qualified  options")  and stock  appreciation  rights  ("SARs")
(collectively, the "Awards").

Number of Shares

    Subject to  adjustment as described  below,  the number of shares of Company
Common Stock available under the Plan for grant of Awards is 800,000.

Eligibility

    All employees of the Company and its subsidiaries  and affiliates,  together
with outside directors and consultants are eligible to be participants.

Administration

    The Plan is  administered  by the  Compensation  Committee  of the  Board of
Directors of the Company ("Compensation Committee").  The Compensation Committee
has the authority to select the  participants  to receive  Awards under the Plan
and to determine the type, number,  vesting  requirements and other features and
conditions  of Awards.  The  Compensation  Committee  is further  authorized  to
interpret  the  Plan,  and to  adopt  such  rules  and  guidelines  as it  deems
appropriate to implement the Plan.

Amendment

    The  Board  of  Directors  may,  at any time  and for any  reason,  amend or
terminate the Plan, subject to the approval of the Company's shareholders to the
extent required by applicable laws, regulations or rules.

Awards

    Stock  Options.  The  exercise  price  per  share of  Company  Common  Stock
purchasable  under any stock  option  shall be  determined  by the  Compensation
Committee provided,  however,  the exercise price under an ISO shall not be less
than 100% of the fair  market  value of a share of Company  Common  Stock on the
date of the grant, and the exercise price under a non-qualified option shall not
be less than 85% of the fair market value of Company Common Stock on the date of
the grant.  The  Compensation  Committee  will  determine the term of each stock
option (subject to a maximum of 10 years).  Options may be exercised in cash, by
the surrender of Common Stock, by delivery of a full-recourse  promissory  note,
or any  other  form  approved  by the  Compensation  Committee  consistent  with
applicable laws, regulations and rules.

    Option Grants to Outside  Directors.  The Plan provides,  beginning with the
2000 Annual Meeting of  Shareholders,  for the grant of a  non-qualified  option
covering 1,250 shares of Company Common Stock to each outside  director who will
continue  serving as a member of the Board of Directors.  The exercise price per
share under all such  non-qualified  options  shall be equal to 100% of the fair
market value of the Company's  Common Stock on the date of the grant. The grants
terminate on the earliest of (a) the 10th anniversary of the grant, (b) the date
three months after the  termination  of the outside  director's  service for any
reason other than death or total and permanent  disability,  or (c) the date six
months after the termination of the outside  directors' service because of death
or total and  permanent  disability.  The options may be exercised in cash or by
the surrender of Company Common Stock.

    Stock Appreciation Rights. An SAR may be granted  free-standing or in tandem
with  the  grant of new  options  or  outstanding  non-qualified  options.  Upon
exercise of the SAR, the holder thereof is entitled to receive the excess of the
fair  market  value of the  shares  for which the  right is  exercised  over the
original  exercise  price of the SAR.  The  original  exercise  price  and other

<PAGE>  10

provisions of the SAR shall be determined by the  Compensation  Committee.  Upon
exercise of the SAR,  the holder shall  receive  cash,  shares of the  Company's
Common Stock, or a combination of cash and shares as the Compensation  Committee
shall determine.

    Restricted Shares. Restricted shares may not be disposed of by the recipient
until  certain   conditions   established  in  an  agreement   approved  by  the
Compensation  Committee are satisfied.  Consideration  for the restricted shares
shall be  determined  by the  Compensation  Committee  and may include,  without
limitation, cash, cash equivalents, a full-recourse promissory note, and past or
future  services.  The holders of  restricted  stock shall have the same voting,
dividend and other rights as the Company's other shareholders.

    Stock  Units.  Stock Units  granted  under the Plan shall be evidenced by an
agreement  between  the  recipient  and  the  Company,  and do not  require  any
consideration in connection with the Award. Each Award may or may not be subject
to vesting requirements, and may provide for accelerated vesting in the event of
the participant's  death,  disability or retirement or other events. The holders
of stock units have no voting  rights,  and have no rights other than those of a
general creditor of the Company.

    Performance  Shares.  The  Compensation  Committee  may select a performance
period  during  which  one  or  more  performance  criteria  designated  by  the
Compensation Committee are measured for the purpose of determining the extent to
which a performance share Award has been earned. The performance  criteria which
the Compensation Committee may consider consist of one or more of the following:
(i)  operating  income,  (ii)  cash  flow,  including  EBITDA  (earnings  before
interest,  taxes,  depreciation and amortization),  (iii) return on equity, (iv)
per share rate of return on the Company's  Common Stock  (including  dividends),
(v) general indices relative to levels of general customer service satisfaction,
(vi) market share,  (vii) customer  retention rates,  (viii) market  penetration
rates, (ix) revenues,  (x) reductions in expense levels, and (xi) the attainment
by shares of Company  Common  Stock or a specified  market value for a specified
period of time. Performance Awards may be paid in cash, Company Common Stock, or
some combination thereof.

    Directors' Fees in Securities. The Plan provides that the Board of Directors
may  implement a provision  pursuant to which an outside  director  may elect to
receive his or her annual retainer payments
and/or meeting fees from the Company
in the form of cash, non-qualified options, restricted shares or stock units, or
a combination  thereof,  as  determined by the Board of Directors.  The Board of
Directors has not considered  implementation of such a provision, any discussion
of which would be deferred  and only  considered  subsequent  to approval of the
Plan.

Adjustments

    In the event of any  change  affecting  the shares of the  Company's  Common
Stock by reason of any stock dividend or split,  a combination or  consolidation
of the outstanding shares of the Company's common stock (by  reclassification or
otherwise) into a lesser number of shares, a  recapitalization,  a spin-off or a
similar occurrence, then the Compensation Committee shall make such substitution
or  adjustments  in the  aggregate  number  or  class  of  shares  which  may be
distributed  under the Plan and in the number,  class and option  price or other
price of shares subject to the outstanding  Awards granted under the Plan, as it
deems appropriate in order to maintain the purpose of the original grant.

Termination of the Plan

    The Plan will  continue  until  terminated  by the Board of Directors of the
Company,  except that no ISOs may be granted on or after the 10th anniversary of
the date on which the Board of Directors adopted the Plan.

Federal Income Tax Consequences

    The following are the federal tax consequences  generally  arising under the
present law with respect to Awards granted under the Plan.

    The grant of an option or SAR will create no tax  consequences for a grantee
or the  Company.  In  general,  the  grantee  will have no taxable  income  upon
exercising an ISO if the applicable ISO holding period is satisfied (except that
the alternative  minimum tax may apply),  and the Company will receive no income
tax deduction when an ISO is exercised.  Upon exercising a non-qualified  option
or an SAR, the optionee must recognize  ordinary  income equal to the difference
between the exercise  price and the fair market value of shares of the Company's
Common  Stock on the date of the  exercise.  The Company  will be entitled to an
income tax deduction for the same amount,  subject to possible limits imposed by
Section  162(m) of the Internal  Revenue Code.  Generally,  there will be no tax
consequences  to the  Company  in  connection  with the  disposition  of  shares
acquired by exercise of an option,  except that the Company may be entitled to a
tax deduction in the case of a disposition of shares  acquired by exercise of an
ISO before the applicable ISO holding periods have been satisfied.
<PAGE>  11

    With respect to other awards  granted under the Plan that are settled either
in cash or in stock or other property that is either transferable or not subject
to substantial  risk of  forfeiture,  the  participant  generally must recognize
ordinary  income  equal to the cash or fair  market  value  of  shares  or other
property received,  and the Company will be entitled to a deduction for the same
amount.  With respect to Awards that are settled in stock or other property that
is  restricted  as  to  transferability  and  subject  to  substantial  risk  of
forfeiture,  the participant must generally  recognize  ordinary income equal to
the fair market value of the shares or other property received at the first time
the shares or other property  become  transferable or not subject to substantial
risk of forfeiture,  whichever occurs earlier,  and the Company will be entitled
to a deduction for the same amount, subject to possible limitation under Section
162(m) of the Internal Revenue Code.

Plan Benefits

    No Awards have been  granted  under the Plan or are  contemplated  as of the
date of this Proxy  Statement.  Grants under the Plan would be at the discretion
of the Compensation Committee.

Recommendation and Required Vote

    The Board of Directors recommends a vote FOR the proposal. The persons named
in the  accompanying  proxy or their  substitutes  will vote such proxy for this
proposal  unless it is marked to the contrary.  The  affirmative  vote of shares
representing  a majority of the  outstanding  shares of the  Company  present or
represented at the Annual Meeting is required to approve and adopt the Plan.

                              INDEPENDENT AUDITORS

    Ernst & Young LLP, the Company's  auditors  since 1960, has been selected by
the Company as its independent  auditors for the current year. A  representative
of Ernst & Young LLP is expected to be present at the meeting to be available to
respond  to  appropriate  questions  and  will  have the  opportunity  to make a
statement if such representative desires to do so.

                              COST OF SOLICITATION

    The total cost of preparing, assembling and mailing the proxy statement, the
form of proxy, any additional  material intended to be furnished to shareholders
concurrently with the proxy statement,  and any additional  material relating to
the same meeting or subject matter  furnished to shareholders  subsequent to the
furnishing  of the proxy  statement,  will be borne by the Company.  The Company
will, upon request,  reimburse  brokers and other nominees for costs incurred by
them in  mailing  the  proxy  statement,  the form of proxy  and any  additional
material  intended to be furnished to shareholders  concurrently  with the proxy
statement to beneficial owners. In addition,  officers and regular employees may
solicit proxies by telephone or in person.

<PAGE>  12

                     OTHER MATTERS AND SHAREHOLDER PROPOSALS

    AS OF THIS  DATE,  THERE ARE NO OTHER  MATTERS  THE  MANAGEMENT  INTENDS  TO
PRESENT OR HAS REASON TO BELIEVE  OTHERS WILL PRESENT TO THE  MEETING.  IF OTHER
MATTERS NOW UNKNOWN TO THE MANAGEMENT  COME BEFORE THE MEETING,  THOSE WHO SHALL
ACT AS PROXIES WILL VOTE IN ACCORDANCE WITH THEIR BEST JUDGMENT.

    PROPOSALS  OF  SHAREHOLDERS  INTENDED  TO BE  PRESENTED  AT THE 2001  ANNUAL
MEETING  MUST BE RECEIVED BY THE COMPANY NOT LATER THAN  DECEMBER 11, 2000 TO BE
CONSIDERED FOR INCLUSION IN THE COMPANY'S PROXY STATEMENT.

ROSEVILLE, CALIFORNIA, APRIL 7, 2000.
                                                 ORDER OF THE BOARD OF DIRECTORS

                                                       /s/ Robert L. Doyle
                                                  -----------------------------
                                                           ROBERT L. DOYLE


<PAGE>  13

                                                        CHAIRMAN OF THE BOARD

                      [MAP OF DIRECTIONS TO ANNUAL MEETING]
<PAGE>  14

                                   Appendix A

                        ROSEVILLE COMMUNICATIONS COMPANY
                           2000 EQUITY INCENTIVE PLAN

Article 1. Introduction.

    The Plan was adopted by the Board effective January 31, 2000. The purpose of
the Plan is to promote the  long-term  success of the  Company  and  creation of
shareholder   value  by  (a)  encouraging   Employees,   Outside  Directors  and
Consultants to focus on critical  long-range  objectives,  (b)  encouraging  the
attraction and retention of Employees,  Outside  Directors and Consultants  with
exceptional  qualifications  and (c) linking  Employees,  Outside  Directors and
Consultants directly to shareholder interests through increased share ownership.
The Plan seeks to achieve this  purpose by  providing  for Awards in the form of
Restricted  Shares,  Stock  Units,   Performance  Shares,   Options  (which  may
constitute  incentive  stock  options or  nonstatutory  stock  options) or stock
appreciation rights.

    The Plan shall be governed by, and construed in accordance with, the laws of
the State of California (except their choice-of-law provisions).

Article 2. Definitions.

    2.1  "Affiliate"  means any entity other than a  Subsidiary,  if the Company
and/or one or more Subsidiaries own not less than 50% of such entity.

    2.2 "Award"  means any award of an Option,  an SAR, a  Restricted  Share,  a
Stock Unit or a Performance Share under the Plan.

    2.3 "Board" means the Company's Board of Directors, as constituted from time
to time.

    2.4 A  "Change  in  Control"  shall be deemed  to have  occurred  if (A) any
"person" (as such term is used in Section 13(d) and 14(d) of the Exchange  Act),
other than a trustee or other  fiduciary  holding  securities  under an employee
benefit plan of the Company, is or becomes the "beneficial owner" (as defined in
Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the
Company  representing  Twenty percent (20%) or more of the combined voting power
of the Company's then outstanding  voting  securities;  (B) there is a merger or
consolidation  of the  Company  in which  the  Company  does not  survive  as an
independent public company; or (C) the business or businesses of the Company for
which a Participant's  services are principally performed are disposed of by the
Company pursuant to a partial or complete  liquidation of the Company, a sale of
assets  (including  stock of a  Subsidiary)  of the  Company,  or  otherwise.  A
transaction  shall not  constitute a Change in Control if its sole purpose is to
change the state of the Company's  incorporation  or to create a holding company
that will be owned in substantially the same proportions by the persons who held
the Company's securities immediately before such transaction.

    2.5 "Code" means the Internal Revenue Code of 1986, as amended.

    2.6 "Committee" means the Compensation Committee of the Board, as described
in Article 3.

    2.7 "Company" means Roseville Communications Company, a California
corporation.

    2.8  "Consultant"  means a  consultant  or adviser  who  provides  bona fide
services  to  the  Company,  a  Parent,  a  Subsidiary  or  an  Affiliate  as an
independent  contractor.  Service as a Consultant shall be considered employment
for all purposes of the Plan, except as provided in Section 5.1.

    2.9 "Employee" means a common law employee of the Company, a Parent, a
Subsidiary or an Affiliate.

    2.10 "Exchange Act" means the Securities Exchange Act of 1934, as amended.

    2.11 "Exercise Price," in the case of an Option,  means the amount for which
one Share may be purchased  upon  exercise of such  Option,  as specified in the
applicable  Stock  Option  Agreement.  "Exercise  Price," in the case of an SAR,
means  an  amount,  as  specified  in the  applicable  SAR  Agreement,  which is
subtracted  from the Fair Market  Value of one Share in  determining  the amount
payable upon exercise of such SAR.
<PAGE>  15

    2.12 "Fair Market Value" means the market price of Shares, determined by the
Committee in good faith on such basis as it deems appropriate. Fair Market Value
may mean (i) if the Company's common stock is listed on a securities exchange or
is traded over the NASDAQ National Market System, the closing sales price of one
Share on such  exchange  or other such system on an  applicable  date or, in the
absence  of  reported  sales  on such  date,  the  closing  sales  price  on the
immediately  preceding  date  on  which  sales  were  reported,  or  (ii) if the
Company's common stock is not listed on a securities exchange or traded over the
NASDAQ  National  Market System,  the mean between the bid and offered prices of
the Share as quoted by the National  Association  of Securities  Dealer  through
NASDAQ, provided, that if the Committee determines that the fair market value is
not  properly  reflected by such NASDAQ  quotations,  the Fair Market Value will
mean the fair market value as  determined  by such other method as the Committee
determines  in  good  faith  to  be  reasonable.  Such  determination  shall  be
conclusive and binding on all persons.

    2.13 "ISO" means an incentive  stock option  described in Section  422(b) of
the Code.

    2.14 "NSO" means a stock option not  described in Sections 422 or 423 of the
Code.

    2.15  "Option"  means an ISO or NSO granted under the Plan and entitling the
holder to purchase Shares.

    2.16 "Optionee" means an individual or estate who holds an Option or SAR.

    2.17 "Outside  Director" means a member of the Board who is not an Employee.
Service as an Outside  Director shall be considered  employment for all purposes
of the Plan, except as provided in Section 5.1.

    2.18 "Parent" means any corporation  (other than the Company) in an unbroken
chain of corporations ending with the Company, if each of the corporations other
than the Company owns stock  possessing 50% or more of the total combined voting
power of all classes of stock in one of the other  corporations in such chain. A
corporation  that attains the status of a Parent on a date after the adoption of
the Plan shall be considered a Parent commencing as of such date.

    2.19 "Participant" means an individual or estate who holds an Award.

    2.20 "Performance Share" means an Award to a Participant under Article 12.

    2.21  "Performance  Share Agreement" means the agreement between the Company
and  a  Participant  which  contains  the  terms,  conditions  and  restrictions
pertaining to such Performance Share.

    2.22  "Plan"  means  this  Roseville   Communications  Company  2000  Equity
Incentive Plan, as amended from time to time.

    2.23 "Restricted Share" means a Share awarded under the Plan.

    2.24 "Restricted  Stock  Agreement" means the agreement  between the Company
and the recipient of a Restricted Share which contains the terms, conditions and
restrictions pertaining to such Restricted Share.

    2.25 "SAR" means a stock appreciation right granted under the Plan.

    2.26 "SAR Agreement" means the agreement between the Company and an Optionee
which contains the terms,  conditions and restrictions  pertaining to his or her
SAR.

    2.27 "Share" means one share of the common stock of the Company.

    2.28 "Stock Option Agreement" means the agreement between the Company and an
Optionee that contains the terms,  conditions and restrictions pertaining to his
or her Option.

    2.29 "Stock Unit" means a bookkeeping  entry  representing the equivalent of
one Share, as awarded under the Plan.

    2.30 "Stock Unit Agreement" means the agreement  between the Company and the
recipient of a Stock Unit which contains the terms,  conditions and restrictions
pertaining to such Stock Unit.
<PAGE>  16

    2.31  "Subsidiary"  means any  corporation  (other  than the  Company) in an
unbroken  chain  of  corporations  beginning  with the  Company,  if each of the
corporations  other than the last  corporation  in the unbroken chain owns stock
possessing  50% or more of the total  combined  voting  power of all  classes of
stock in one of the other corporations in such chain. A corporation that attains
the status of a  Subsidiary  on a date after the  adoption  of the Plan shall be
considered a Subsidiary commencing as of such date.

Article 3. Administration.

    3.1 Committee  Composition.  The Plan shall be administered by the
Committee.  The Committee shall consist exclusively of two or more directors of
the Company, who shall be appointed by the Board. In addition, the composition
of the Committee shall satisfy:

        (a) Such  requirements  as the  Securities  and Exchange  Commission may
    establish  for  administrators  acting  under plans  intended to quality for
    exemption under Rule 16b-3 (or its successor) under the Exchange Act; and

        (b) Such  requirements as the Internal Revenue Service may establish for
    Outside Directors acting under plans intended to qualify for exemption under
    section 162(m)(4)(C) of the Code.

    3.2  Committee   Responsibilities.   The  Committee  shall  (a)  select  the
Employees, Outside Directors and Consultants who are to receive Awards under the
Plan, (b) determine the type,  number,  vesting  requirements and other features
and  conditions  of such Awards,  (c)  interpret the Plan and (d) make all other
decisions  relating to the  operation of the Plan.  The Committee may adopt such
rules  or  guidelines  as it  deems  appropriate  to  implement  the  Plan.  The
Committee's  determinations  under the Plan  shall be final and  binding  on all
persons.

    3.3 Committee for Non-Officer Grants. The Board may also appoint a secondary
committee of the Board,  which shall be composed of two or more directors of the
Company who need not satisfy the  requirements  of Section 3.1.  Such  secondary
committee may administer the Plan with respect to Employees and  Consultants who
are not considered  officers or directors of the Company under Section 16 of the
Exchange Act, may grant Awards under the Plan to such Employees and  Consultants
and may  determine  all  features  and  conditions  of such  Awards.  Within the
limitations  of this  Section 3.3,  any  reference in the Plan to the  Committee
shall include such secondary committee.

Article 4. Shares Available for Grants.

    4.1 Basic Limitation. Shares issued pursuant to the Plan shall be authorized
but  unissued  shares.  The  aggregate  number of Options,  SARs,  Stock  Units,
Restricted Shares and Performance Shares awarded under the Plan shall not exceed
Eight Hundred  Thousand  (800,000)  Shares.  The  limitation of this Section 4.1
shall be subject to adjustment pursuant to Article 13.

    4.2 Forfeited Shares.  If Restricted  Shares,  Performance  Shares or Shares
issued upon the exercise of Options are forfeited,  then such Shares shall again
become available for Awards under the Plan. If Stock Units,  Options or SARs are
forfeited or terminate  for any other reason  before being  exercised,  then the
corresponding  Shares shall again become available for Awards under the Plan. If
Stock Units are settled, then only the number of Shares (if any) actually issued
in  settlement  of such Stock  Units  shall  reduce the number  available  under
Section 4.1 and the balance  shall again become  available  for Awards under the
Plan.  If SARs are  exercised,  then only the number of Shares (if any) actually
issued in  settlement  of such SARs  shall  reduce the  number  available  under
Section 4.1 and the balance  shall again become  available  for Awards under the
Plan. The foregoing notwithstanding,  the aggregate number of Shares that may be
issued  under the Plan upon the  exercise  of ISOs shall not be  increased  when
Restricted Shares, Performance Shares or other Shares are forfeited.

    4.3 Dividend  Equivalents.  Any dividend  equivalents paid or credited under
the  Plan  shall  not be  applied  against  the  number  of  Restricted  Shares,
Performance Shares, Stock Units,  Options or SARs available for Awards,  whether
or not such dividend equivalents are converted into Stock Units.

Article 5. Eligibility.

    5.1 Incentive Stock Options.  Only Employees who are common-law employees of
the Company,  a Parent or a Subsidiary  shall be eligible for the grant of ISOs.
In  addition,  an Employee who owns more than 10% of the total  combined  voting
power of all classes of  outstanding  stock of the Company or any of its Parents
or  Subsidiaries  shall  not be  eligible  for the  grant of an ISO  unless  the
requirements set forth in section 422(c)(6) of the Code are satisfied.
<PAGE>  17

    5.2 Other Grants.  Only  Employees,  Outside  Directors and  Consultants
shall be eligible for the grant of Restricted  Shares, Performance Shares,
Stock Units, NSOs or SARs.

Article 6. Options.

    6.1 Stock Option Agreement.  Each grant of an Option under the Plan shall be
evidenced by a Stock Option Agreement between the Optionee and the Company. Such
Option shall be subject to all  applicable  terms of the Plan and may be subject
to any other terms that are not  inconsistent  with the Plan.  The Stock  Option
Agreement  shall specify  whether the Option is an ISO or an NSO. The provisions
of the various Stock Option  Agreements  entered into under the Plan need not be
identical.  Options  may be  granted  in  consideration  of a  reduction  in the
Optionee's other  compensation.  A Stock Option Agreement may provide that a new
Option will be granted  automatically to the Optionee when he or she exercises a
prior Option and pays the Exercise Price in the form described in Section 7.2.

    6.2 Number of Shares.  Each Stock Option  Agreement shall specify the number
of Shares  subject to the Option and shall  provide for the  adjustment  of such
number in  accordance  with  Article 13.  Options  granted to any  Optionee in a
single  fiscal year of the  Company  shall not cover more than  200,000  Shares,
except that Options  granted to a new Employee in the fiscal year of the Company
in which his or her service as an Employee first  commences shall not cover more
than 25,000 Shares. The limitations set forth in the preceding sentence shall be
subject to adjustment in accordance with Article 13.

    6.3 Exercise Price.  Each Stock Option  Agreement shall specify the Exercise
Price;  provided that the Exercise  Price under an ISO shall in no event be less
than  100% of the Fair  Market  Value  of a Share  on the date of grant  and the
Exercise  Price  under an NSO  shall  in no  event be less  than 85% of the Fair
Market  Value of a Share on the date of  grant.  In the case of an NSO,  a Stock
Option  Agreement may specify an Exercise Price that varies in accordance with a
predetermined formula while the NSO is outstanding.

    6.4  Exercisability  and Term. Each Stock Option Agreement shall specify the
date  or  event  when  all  or  any  installment  of  the  Option  is to  become
exercisable.  The Stock  Option  Agreement  shall also  specify  the term of the
Option;  provided that the term of an ISO shall in no event exceed 10 years from
the  date of  grant.  A Stock  Option  Agreement  may  provide  for  accelerated
exercisability in the event of the Optionee's death, disability or retirement or
other events and may provide for expiration  prior to the end of its term in the
event of the  termination of the Optionee's  service.  Options may be awarded in
combination  with SARs,  and such an Award may provide that the Options will not
be exercisable unless the related SARs are forfeited.

    6.5 Effect of Change in Control. The Committee may determine, at the time of
granting an Option or thereafter,  that such Option shall become  exercisable as
to all or part of the Shares  subject to such  Option in the event that a Change
in Control occurs with respect to the Company,  subject to the limitations that,
in the case of an ISO,  the  acceleration  of  exercisability  shall  not  occur
without the Optionee's written consent.

    6.6  Modification  or Assumption of Options.  Within the  limitations of the
Plan,  the Committee  may modify,  extend or assume  outstanding  options or may
accept the  cancellation of outstanding  options (whether granted by the Company
or by another  issuer) in return for the grant of new  options for the same or a
different  number of shares and at the same or a different  exercise price.  The
foregoing  notwithstanding,  no  modification  of an Option  shall,  without the
consent of the Optionee,  alter or impair his or her rights or obligations under
such Option.

    6.7 Buyout  Provisions.  The  Committee may at any time (a) offer to buy out
for a payment in cash or cash  equivalents an Option  previously  granted or (b)
authorize  an Optionee  to elect to cash out an Option  previously  granted,  in
either  case at such  time and  based  upon such  terms  and  conditions  as the
Committee shall establish.

Article 7. Payment for Option Shares.

    7.1 General Rule.  The entire  Exercise Price of Shares issued upon exercise
of Options  shall be payable in cash or cash  equivalents  at the time when such
Shares are purchased, except as follows:

        (a) In the case of an ISO granted under the Plan,  payment shall be made
    only  pursuant to the express  provisions  of the  applicable  Stock  Option
    Agreement.  The Stock Option  Agreement may specify that payment may be made
    in any form(s) described in this Article 7.

        (b) In the case of an NSO, the Committee may at any time accept  payment
in any form(s) described in this Article 7.

    7.2 Surrender of Stock.  To the extent that this Section 7.2 is  applicable,
all or any part of the Exercise Price may be paid by surrendering,  or attesting
to the ownership of, Shares that are already owned by the Optionee.  Such Shares
shall be valued at their Fair  Market  Value on the date when the new Shares are
purchased  under the Plan. The Optionee  shall not  surrender,  or attest to the
ownership of, Shares in payment of the Exercise Price if such action would cause
the  Company to  recognize  compensation  expense  (or  additional  compensation
expense) with respect to the Option for financial reporting purposes.

    7.3 Exercise/Sale. To the extent that this Section 7.3 is applicable, all or
any  part  of the  Exercise  Price  and  any  withholding  taxes  may be paid by
delivering (on a form  prescribed by the Company) an irrevocable  direction to a
securities  broker  approved  by the  Company  to sell all or part of the Shares
being  purchased under the Plan and to deliver all or part of the sales proceeds
to the Company.

    7.4 Exercise/Pledge.  To the extent that this Section 7.4 is applicable, all
or any part of the  Exercise  Price  and any  withholding  taxes  may be paid by
delivering  (on a form  prescribed by the Company) an  irrevocable  direction to
pledge all or part of the Shares being  purchased under the Plan to a securities
broker or lender approved by the Company, as security for a loan, and to deliver
all or part of the loan proceeds to the Company.

    7.5 Promissory Note. To the extent that this Section 7.5 is applicable,  all
or any part of the  Exercise  Price  and any  withholding  taxes  may be paid by
delivering  (on a form  prescribed  by the Company) a  full-recourse  promissory
note.

    7.6  Other  Forms  of  Payment.  To the  extent  that  this  Section  7.6 is
applicable,  all or any part of the Exercise Price and any withholding taxes may
be paid in any other form that is consistent with applicable  laws,  regulations
and rules.

Article 8. Automatic Option Grants to Outside Directors.

    8.1 Annual Grants. Upon the conclusion of each regular annual meeting of the
Company's  stockholders  held in the  year  2000  or  thereafter,  each  Outside
Director who will  continue  serving as a member of the Board  thereafter  shall
receive an NSO covering 1,250 Shares  (subject to adjustment  under Article 13).
NSOs  granted  under this Section 8.1 shall  become  exercisable  in full on the
first anniversary of the date of grant.

    8.2 Accelerated  Exercisability.  All NSOs granted to an Outside Director
under this Article 8 shall also become  exercisable in full in the event of:

        (a) The termination of such Outside Director's service because of death,
total and permanent  disability or retirement at or after age 70 1/2 ; or

        (b) A Change in Control with respect to the Company.

    8.3 Exercise Price.  The Exercise Price under all NSOs granted to an Outside
Director under this Article 8 shall be equal to 100% of the Fair Market Value of
a Share on the date of grant,  payable in one of the forms described in Sections
7.1, 7.2, 7.3 and 7.4.

    8.4 Term. All NSOs granted to an Outside Director under this Article 8 shall
terminate on the earliest of (a) the 10th  anniversary of the date of grant, (b)
the date three (3)  months  after the  termination  of such  Outside  Director's
service for any reason other than death or total and permanent disability or (c)
the date six (6) months after the termination of such Outside Director's service
because of death or total and permanent disability.

Article 9. Stock Appreciation Rights.

    9.1 SAR Agreement. Each grant of an SAR under the Plan shall be evidenced by
an SAR Agreement between the Optionee and the Company. Such SAR shall be subject
to all  applicable  terms of the Plan and may be subject to any other terms that
are not inconsistent with the Plan. The provisions of the various SAR Agreements
entered  into  under  the Plan need not be  identical.  SARs may be  granted  in
consideration of a reduction in the Optionee's other compensation.

    9.2 Number of Shares.  Each SAR Agreement shall specify the number of Shares
to which the SAR pertains and shall provide for the adjustment of such number in
accordance  with Article 13. SARs  granted to any Optionee in a single  calendar
year shall in no event  pertain to more than  200,000  Shares,  except that SARs
granted to a new  Employee in the fiscal year of the Company in which his or her
service as an  Employee  first  commences  shall not pertain to more than 25,000
Shares.  The limitations set forth in the preceding sentence shall be subject to
adjustment in accordance with Article 13.
<PAGE>  19

    9.3 Exercise Price.  Each SAR Agreement shall specify the Exercise Price. An
SAR  Agreement may specify an Exercise  Price that varies in  accordance  with a
predetermined formula while the SAR is outstanding.

    9.4  Exercisability and Term. Each SAR Agreement shall specify the date when
all or any  installment of the SAR is to become  exercisable.  The SAR Agreement
shall  also  specify  the term of the SAR.  An SAR  Agreement  may  provide  for
accelerated  exercisability in the event of the Optionee's death,  disability or
retirement  or other events and may provide for  expiration  prior to the end of
its term in the event of the termination of the Optionee's service.  SARs may be
awarded in combination with Options, and such an Award may provide that the SARs
will not be exercisable unless the related Options are forfeited.  An SAR may be
included  in an ISO only at the time of grant but may be  included  in an NSO at
the time of grant or thereafter.  An SAR granted under the Plan may provide that
it will be exercisable only in the event of a Change in Control.

    9.5 Effect of Change in Control. The Committee may determine, at the time of
granting an SAR or thereafter,  that such SAR shall become fully  exercisable as
to all Shares  subject to such SAR in the event that a Change in Control  occurs
with respect to the Company.

    9.6 Exercise of SARs.  Upon  exercise of an SAR, the Optionee (or any person
having the right to exercise the SAR after his or her death) shall  receive from
the Company (a) Shares, (b) cash or (c) a combination of Shares and cash, as the
Committee  shall  determine.  The amount of cash and/or the Fair Market Value of
Shares received upon exercise of SARs shall,  in the aggregate,  be equal to the
amount by which the Fair Market Value (on the date of  surrender)  of the Shares
subject to the SARs  exceeds  the  Exercise  Price.  If, on the date when an SAR
expires, the Exercise Price under such SAR is less than the Fair Market Value on
such date but any  portion of such SAR has not been  exercised  or  surrendered,
then such SAR shall automatically be deemed to be exercised as of such date with
respect to such portion.

    9.7 Modification or Assumption of SARs.  Within the limitations of the Plan,
the Committee may modify,  extend or assume  outstanding  SARs or may accept the
cancellation of outstanding  SARs (whether  granted by the Company or by another
issuer) in return for the grant of new SARs for the same or a  different  number
of  shares  and at  the  same  or a  different  exercise  price.  The  foregoing
notwithstanding,  no  modification  of an SAR shall,  without the consent of the
Optionee, alter or impair his or her rights or obligations under such SAR.

Article 10. Restricted Shares.

    10.1 Restricted Stock Agreement.  Each grant of Restricted  Shares under the
Plan shall be evidenced by a Restricted  Stock  Agreement  between the recipient
and the Company. Such Restricted Shares shall be subject to all applicable terms
of the Plan and may be subject to any other terms that are not inconsistent with
the Plan. The provisions of the various Restricted Stock Agreements entered into
under the Plan need not be identical.

    10.2 Payment for Awards.  Restricted Shares may be sold or awarded under the
Plan for such  consideration as the Committee may determine,  including (without
limitation)  cash,  cash  equivalents,   full-recourse  promissory  notes,  past
services and future services.

    10.3 Vesting  Conditions.  Each Award of Restricted Shares may or may not be
subject to  vesting.  Vesting  shall  occur,  in full or in  installments,  upon
satisfaction of the conditions  specified in the Restricted Stock  Agreement.  A
Restricted  Stock Agreement may provide for accelerated  vesting in the event of
the Participant's death, disability or retirement or other events. The Committee
may determine, at the time of granting Restricted Shares or thereafter, that all
or part of such Restricted Shares shall become vested in the event that a Change
in Control occurs with respect to the Company.

    10.4 Voting and Dividend  Rights.  The holders of Restricted  Shares awarded
under the Plan  shall have the same  voting,  dividend  and other  rights as the
Company's other shareholders. A Restricted Stock Agreement, however, may require
that the holders of  Restricted  Shares  invest any cash  dividends  received in
additional Restricted Shares. Such additional Restricted Shares shall be subject
to the same  conditions and  restrictions as the Award with respect to which the
dividends were paid.
<PAGE>  20

Article 11. Stock Units.

    11.1 Stock Unit Agreement. Each grant of Stock Units under the Plan shall be
evidenced by a Stock Unit Agreement between the recipient and the Company.  Such
Stock  Units  shall be  subject to all  applicable  terms of the Plan and may be
subject  to any  other  terms  that  are not  inconsistent  with the  Plan.  The
provisions of the various Stock Unit Agreements entered into under the Plan need
not be identical.  Stock Units may be granted in consideration of a reduction in
the recipient's other compensation.

    11.2 Payment for Awards.  To the extent that an Award is granted in the form
of Stock Units, no cash consideration shall be required of the Award recipients.

    11.3 Vesting Conditions. Each Award of Stock Units may or may not be subject
to vesting.  Vesting shall occur, in full or in installments,  upon satisfaction
of the conditions specified in the Stock Unit Agreement.  A Stock Unit Agreement
may provide for  accelerated  vesting in the event of the  Participant's  death,
disability or retirement or other events.  The Committee may  determine,  at the
time of granting Stock Units or thereafter, that all or part of such Stock Units
shall become vested in the event that a Change in Control occurs with respect to
the Company.

    11.4 Voting and  Dividend  Rights.  The holders of Stock Units shall have no
voting rights.  Prior to settlement or forfeiture,  any Stock Unit awarded under
the Plan may, at the Committee's  discretion,  carry with it a right to dividend
equivalents.  Such right entitles the holder to be credited with an amount equal
to all cash  dividends  paid on one Share  while the Stock Unit is  outstanding.
Dividend equivalents may be converted into additional Stock Units. Settlement of
dividend  equivalents may be made in the form of cash, in the form of Shares, or
in a combination of both. Prior to distribution,  any dividend equivalents which
are not paid shall be subject to the same  conditions  and  restrictions  as the
Stock Units to which they attach.

    11.5 Form and Time of Settlement of Stock Units.  Settlement of vested Stock
Units may be made in the form of (a) cash, (b) Shares or (c) any  combination of
both, as determined by the Committee.  The actual number of Stock Units eligible
for settlement may be larger or smaller than the number included in the original
Award, based on predetermined  performance factors.  Methods of converting Stock
Units into cash may include  (without  limitation) a method based on the average
Fair Market  Value of Shares over a series of trading  days.  Vested Stock Units
may be settled in a lump sum or in  installments.  The distribution may occur or
commence  when all vesting  conditions  applicable  to the Stock Units have been
satisfied or have lapsed, or it may be deferred to any later date. The amount of
a deferred  distribution  may be increased by an interest  factor or by dividend
equivalents.  Until an Award of Stock Units is settled, the number of such Stock
Units shall be subject to adjustment pursuant to Article 13.

    11.6 Death of  Recipient.  Any Stock Units Award that becomes  payable after
the  recipient's  death shall be distributed to the  recipient's  beneficiary or
beneficiaries.  Each  recipient  of a Stock  Units  Award  under the Plan  shall
designate one or more  beneficiaries  for this purpose by filing the  prescribed
form with the Company.  A beneficiary  designation  may be changed by filing the
prescribed form with the Company at any time before the Award recipient's death.
If no beneficiary  was designated or if no designated  beneficiary  survives the
Award  recipient,  then any Stock Units  Award that  becomes  payable  after the
recipient's death shall be distributed to the recipient's estate.

    11.7 Creditors'  Rights.  A holder of Stock Units shall have no rights other
than those of a general  creditor  of the  Company.  Stock  Units  represent  an
unfunded  and  unsecured  obligation  of the  Company,  subject to the terms and
conditions of the applicable Stock Unit Agreement.

Article 12. Performance Shares.

    12.1 Performance Share Agreement. Each grant of Performance Shares under the
Plan shall be evidenced by a Performance Share Agreement between the Participant
and the Company.  Such  Performance  Shares  shall be subject to all  applicable
terms  of the  Plan  and  may be  subject  to  any  other  terms  that  are  not
inconsistent  with the Plan.  The  provisions of the various  Performance  Share
Agreements entered into under the Plan need not be identical.

    12.2 Grant of Performance Shares. Before the grant of Performance Shares,
the Committee shall:

        (a) determine objective  performance goals, which may consist of any one
    or more of the following goals deemed appropriate by the Committee: earnings
    (either in the aggregate or on a per-share basis),  operating  income,  cash
    flow,  including EBITDA (earnings before interest,  taxes,  depreciation and
    amortization),  return on  equity,  per share  rate of return on the  Shares
    (including  dividends),  general  indices  relative  to  levels  of  general
    customer    service    satisfaction,    as    measured    through    various
    randomly-generated  customer service  surveys,  market share (in one or more

<PAGE>  21

    markets),  customer retention rates,  market  penetration  rates,  revenues,
    reductions  in  expense  levels,  and  the  attainment  by the  Shares  of a
    specified  market value for a specified  period of time,  in each case where
    applicable to be determined either on a Company-wide  basis or in respect of
    any one or more business  units,  and the amount of  compensation  under the
    goals applicable to such grant;

        (b)  designate  a period  for the  measurement  of the  extent  to which
    performance  goals are attained,  which may begin prior to the date of grant
    (the "Performance Period"); and

        (c) assign a  "Performance  Percentage"  to each level of  attainment of
    performance  goals  during  the  Performance  Period,  with  the  percentage
    applicable  to minimum  attainment  being zero  percent  and the  percentage
    applicable  to maximum  attainment to the  determined by the Committee  from
    time to time, but not in excess of 250%.

    12.3  Modification  of Grant.  If a  Participant  is promoted,  demoted,  or
transferred  to a different  business  unit of the Company  during a Performance
Period,  then,  to the extent the  Committee  determines  any one or more of the
performance goals,  Performance Period, or Performance  Percentage are no longer
appropriate,  the Committee may make any changes thereto as it deems appropriate
in order to make them appropriate.

    12.4 Terms of the Grant. When granted, Performance Shares may, but need not,
be identified  with Shares  subject to a specific  Option,  specific  Restricted
Shares,  or specific SARs of the Participant  granted under the Plan in a number
equal to or different from the number of the Performance  Shares so granted.  If
Performance  Shares are so identified,  then,  unless otherwise  provided in the
applicable  Award,  the  Participant's   associated   Performance  Shares  shall
terminate upon (a) the expiration,  termination,  forfeiture, or cancellation of
the Option,  Restricted  Shares,  or SARs with which the Performance  Shares are
identified,  (b) the exercise of such Option or SARs, or (c) the date Restricted
Shares become nonforfeitable.

    12.5  Payment  of  Performance  Shares.  Unless  otherwise  provided  in the
Performance Share Agreement, if the minimum performance goals applicable to such
Performance Shares have been achieved during the applicable  Performance Period,
then the Company shall pay to the Participant that number of Shares equal to the
product of:

        (a)  the  sum of (i)  number  of  Performance  Shares  specified  in the
    applicable  Award  agreement  and (ii) the number of Shares  that would have
    been  issuable  if such  Performance  Shares  had  been  Shares  outstanding
    throughout the Performance  Period and the stock  dividends,  cash dividends
    (except as otherwise  provided in the Performance Share Agreement) and other
    property  paid in respect of such shares had been  reinvested  in additional
    Shares as of each dividend payment date,

    multiplied by

        (b) the Performance Percentage achieved during such Performance Period.

The Committee  may, in its  discretion,  determine  that cash be paid in lieu of
some or all of such Shares.  The amount of cash payable in lieu of a Share shall
be  determined  by valuing  such shares at its Fair Market Value on the business
day next preceding the date such cash is to be paid.  Payments  pursuant to this
Section shall be made as soon as administratively practical after the end of the
applicable  Performance Period. Any Performance Shares with respect to which the
performance  goals  shall not have been  achieved  by the end of the  applicable
Performance period shall expire.

Article 13. Protection Against Dilution.

    13.1 Adjustments. In the event of a subdivision of the outstanding Shares, a
declaration of a dividend payable in Shares, a declaration of a dividend payable
in a form other than Shares in an amount that has a material effect on the price
of  Shares,  a  combination  or  consolidation  of the  outstanding  Shares  (by
reclassification   or   otherwise)   into  a  lesser   number   of   Shares,   a
recapitalization,  a spin-off or a similar occurrence,  the Committee shall make
such adjustments as it, in its sole discretion, deems appropriate in one or more
of:

        (a) The number of Options,  SARs, Restricted Shares,  Performance Shares
    and Stock Units available for future Awards under Article 4;

        (b) The limitations set forth in Sections 6.2 and 9.2;
<PAGE>  22

        (c) The number of NSOs to be granted to Outside Directors under Article
    8;

        (d) The number of Shares covered by each outstanding Option and SAR;

        (e) The Exercise Price under each outstanding Option and SAR; or

        (f) The number of Stock Units  included in any prior Award which has not
yet been settled.

Except as provided in this  Article  13, a  Participant  shall have no rights by
reason  of any  issue  by the  Company  of  stock  of any  class  or  securities
convertible  into stock of any class, any subdivision or consolidation of shares
of stock of any class,  the payment of any stock  dividend or any other increase
or decrease in the number of shares of stock of any class.

    13.2 Dissolution or Liquidation.  To the extent not previously  exercised or
settled,  Options, SARs and Stock Units shall terminate immediately prior to the
dissolution or liquidation of the Company.

    13.3  Reorganizations.  In the event that the Company is a party to a merger
or other reorganization, outstanding Awards shall be subject to the agreement of
merger or reorganization Such agreement shall provide for:

        (a) The continuation of the outstanding Awards by the Company, if the
    Company is a surviving corporation;

        (b) The assumption of the outstanding Awards by the surviving
    corporation or its parent or subsidiary;

        (c) The substitution by the surviving corporation or its parent oR
    subsidiary of its own awards for the outstanding Awards;

        (d) Full exercisability or vesting and accelerated expiration of the\
    outstanding Awards; or

        (e)  Settlement of the full value of the  outstanding  Awards in cash or
    cash equivalents followed by cancellation of such Awards.

Article 14. Deferral of Awards.

    The Committee (in its sole  discretion)  may permit or require a Participant
to:

        (a) Have  cash that  otherwise  would be paid to such  Participant  as a
    result of the exercise of an SAR or the  settlement of Stock Units  credited
    to a deferred  compensation  account established for such Participant by the
    Committee as an entry on the Company's books;

        (b) Have Shares that otherwise would be delivered to such Participant as
    a result of the exercise of an Option or SAR converted  into an equal number
    of Stock Units; or

        (c) Have Shares that otherwise would be delivered to such Participant as
    a result of the  exercise  of an Option  or SAR or the  settlement  of Stock
    Units  converted into amounts  credited to a deferred  compensation  account
    established  for  such  Participant  by the  Committee  as an  entry  on the
    Company's  books.  Such amounts shall be determined by reference to the Fair
    Market  Value of such Shares as of the date when they  otherwise  would have
    been delivered to such Participant.

A  deferred  compensation  account  established  under  this  Article  14 may be
credited with interest or other forms of investment return, as determined by the
Committee.  A Participant for whom such an account is established  shall have no
rights other than those of a general  creditor of the  Company.  Such an account
shall represent an unfunded and unsecured obligation of the Company and shall be
subject to the terms and  conditions of the  applicable  agreement  between such
Participant  and the  Company.  If the  deferral  or  conversion  of  Awards  is
permitted or required,  the  Committee  (in its sole  discretion)  may establish
rules,  procedures  and forms  pertaining  to such  Awards,  including  (without
limitation) the settlement of deferred  compensation  accounts established under
this Article 14.

<PAGE>  23

Article 15. Awards Under Other Plans.

    The Company may grant awards under other plans or programs.  Such awards may
be settled in the form of Shares  issued  under this Plan.  Such Shares shall be
treated for all  purposes  under the Plan like Shares  issued in  settlement  of
Stock Units and shall, when issued,  reduce the number of Shares available under
Article 4.

Article 16. Payment of Director's Fees in Securities.

    16.1 Effective  Date. No provision of this Article 16 shall be effective
unless and until the Board has determined to implement such provision.

    16.2 Elections to Receive NSOs, Restricted Shares or Stock Units. An Outside
Director may elect to receive his or her annual retainer payments and/or meeting
fees from the  Company  in the form of cash,  NSOs,  Restricted  Shares or Stock
Units,  or a  combination  thereof,  as  determined  by the  Board.  Such  NSOs,
Restricted  Shares and Stock Units shall be issued  under the Plan.  An election
under this Article 16 shall be filed with the Company on the prescribed form.

    16.3 Number and Terms of NSOs,  Restricted Shares or Stock Units. The number
of NSOs,  Restricted Shares or Stock Units to be granted to Outside Directors in
lieu of annual  retainers and meeting fees that would  otherwise be paid in cash
shall be calculated in a manner determined by the Board. The terms of such NSOs,
Restricted Shares or Stock Units shall also be determined by the Board.

Article 17. Limitation on Rights.

    17.1 Retention Rights. Neither the Plan nor any Award granted under the Plan
shall be deemed to give any  individual a right to remain an  Employee,  Outside
Director or Consultant. The Company and its Parents, Subsidiaries and Affiliates
reserve the right to terminate the service of any Employee,  Outside Director or
Consultant at any time, with or without cause,  subject to applicable  laws, the
Company's  articles  of  incorporation  and  bylaws  and  a  written  employment
agreement (if any).

    17.2  Shareholders'  Rights.  A Participant  shall have no dividend  rights,
voting  rights or other  rights as a  shareholder  with  respect  to any  Shares
covered by his or her Award prior to the time when a stock  certificate for such
Shares is issued or, if applicable,  the time when he or she becomes entitled to
receive  such Shares by filing any  required  notice of exercise  and paying any
required Exercise Price. No adjustment shall be made for cash dividends or other
rights for which the  record  date is prior to such  time,  except as  expressly
provided in the Plan.

    17.3   Regulatory   Requirements.   Any   other   provision   of  the   Plan
notwithstanding,  the  obligation  of the Company to issue Shares under the Plan
shall be subject to all applicable laws, rules and regulations and such approval
by any  regulatory  body as may be required.  The Company  reserves the right to
restrict,  in whole or in part,  the  delivery  of Shares  pursuant to any Award
prior to the satisfaction of all legal requirements  relating to the issuance of
such Shares, to their registration,  qualification or listing or to an exemption
from registration, qualification or listing.

Article 18. Withholding Taxes.

    18.1 General. To the extent required by applicable federal,  state, local or
foreign  law, a  Participant  or his or her  successor  shall make  arrangements
satisfactory  to  the  Company  for  the  satisfaction  of any  withholding  tax
obligations  that arise in  connection  with the Plan.  The Company shall not be
required to issue any Shares or make any cash payment  under the Plan until such
obligations are satisfied.

    18.2 Share  Withholding.  The Committee may permit a Participant  to satisfy
all or part of his or her  withholding  or income tax  obligations by having the
Company  withhold all or a portion of any Shares that otherwise  would be issued
to his or her or by  surrendering  all or a portion of any Shares that he or she
previously  acquired.  Such Shares shall be valued at their Fair Market Value on
the date when taxes otherwise would be withheld in cash.

Article 19. Future of the Plan.

    19.1 Term of the Plan. The Plan, as set forth herein, shall become effective
on January 31,  2000.  The Plan shall  remain in effect  until it is  terminated
under  Section  19.2,  except that no ISOs shall be granted on or after the 10th

<PAGE>  24

anniversary  of the later of (a) the date when the Board adopted the Plan or (b)
the date when the Board adopted the most recent increase in the number of Shares
available under Article 4 which was approved by the Company's shareholders.

    19.2  Amendment  or  Termination.  The  Board  may,  at any time and for any
reason,  amend or terminate  the Plan. An amendment of the Plan shall be subject
to the approval of the  Company's  shareholders  only to the extent  required by
applicable laws, regulations or rules. No Awards shall be granted under the Plan
after the  termination  thereof.  The  termination of the Plan, or any amendment
thereof, shall not affect any Award previously granted under the Plan.

Article 20. Limitation on Parachute Payments.

    20.1 Scope of Limitation. This Article 20 shall apply to an Award only if:

        (a) The  independent  auditors most recently  selected by the Board (the
    "Auditors")  determine  that  the  after-tax  value  of  such  Award  to the
    Participant,  taking into account the effect of all federal, state and local
    income  taxes,   employment   taxes  and  excise  taxes  applicable  to  the
    Participant  (including the excise tax under section 4999 of the Code), will
    be greater after the  application  of this Article 20 than it was before the
    application of this Article 20, or

        (b) The  Committee,  at the time of making an Award under the Plan or at
    any time  thereafter,  specifies in writing that such Award shall be subject
    to this Article 20 (regardless  of the after-tax  value of such Award to the
    Participant).

If this  Article  20  applies  to an  Award,  it shall  supersede  any  contrary
provision of the Plan or of any Award granted under the Plan.

    20.2 Basic Rule.  In the event that the  independent  auditors most recently
selected by the Board (the "Auditors") determine that any payment or transfer by
the Company under the Plan to or for the benefit of a Participant  (a "Payment")
would be nondeductible by the Company for federal income tax purposes because of
the provisions  concerning  "excess  parachute  payments" in Section 28OG of the
Code, then the aggregate present value of all Payments shall be reduced (but not
below zero) to the Reduced Amount. For purposes of this Article 20, the "Reduced
Amount" shall be the amount,  expressed as a present value,  which maximizes the
aggregate  present  value of the  Payments  without  causing  any  Payment to be
nondeductible by the Company because of Section 28OG of the Code.

    20.3 Reduction of Payments. If the Auditors determine that any Payment would
be  nondeductible  by the Company  because of Section 28OG of the Code, then the
Company shall promptly give the Participant  notice to that effect and a copy of
the detailed  calculation thereof and of the Reduced Amount, and the Participant
may  then  elect,  in his or her  sole  discretion,  which  and how  much of the
Payments  shall be  eliminated  or reduced (as long as after such  election  the
aggregate  present  value of the Payments  equals the Reduced  Amount) and shall
advise the Company in writing of his or her  election  within 10 days of receipt
of notice.  If no such  election is made by the  Participant  within such 10-day
period,  then the Company may elect which and how much of the Payments  shall be
eliminated  or reduced (as long as after such  election  the  aggregate  present
value  of  the  Payments  equals  the  Reduced  Amount)  and  shall  notify  the
Participant promptly of such election.  For purposes of this Article 20, present
value shall be determined in accordance with Section 28OG(d)(4) of the Code. All
determinations  made by the Auditors under this Article 20 shall be binding upon
the  Company  and the  Participant  and shall be made within 60 days of the date
when a Payment  becomes  payable or  transferable.  As promptly  as  practicable
following such determination and the elections hereunder,  the Company shall pay
or transfer to or for the benefit of the  Participant  such  amounts as are then
due to him or her under the Plan and shall  promptly  pay or  transfer to or for
the benefit of the  Participant  in the future such amounts as become due to him
or her under the Plan.

    20.4  Overpayments  and  Underpayments.  As a result of  uncertainty  in the
application of Section 28OG of the Code at the time of an initial  determination
by the Auditors  hereunder,  it is possible that Payments will have been made by
the Company that should not have been made (an "Overpayment") or that additional
Payments  that will not have been made by the  Company  could have been made (an
"Underpayment"),  consistent  in each case with the  calculation  of the Reduced
Amount hereunder. In the event that the Auditors,  based upon the assertion of a
deficiency  by  the  Internal   Revenue  Service  against  the  Company  or  the
Participant  that  the  Auditors  believe  has a high  probability  of  success,
determine that an Overpayment has been made, such  Overpayment  shall be treated
for all purposes as a loan to the Participant which he or she shall repay to the
Company,  together  with  interest at the  applicable  federal rate  provided in
Section  7872(f)(2)  of the Code;  provided,  however,  that no amount  shall be
payable by the Participant to the Company if and to the extent that such payment
would not reduce the amount  subject to taxation under Section 4999 of the Code.
In the event that the Auditors determine that an Underpayment has occurred, such
Underpayment  shall promptly be paid or transferred by the Company to or for the
benefit of the  Participant,  together with interest at the  applicable  federal
rate provided in Section 7872(f)(2) of the Code.
<PAGE>  25

    20.5  Related  Corporations.  For  purposes  of this  Article  20,  the term
"Company" shall include affiliated  corporations to the extent determined by the
Auditors in accordance with Section 28OG(d)(5) of the Code.

Article 21. Execution.

    To record the adoption of the Plan by the Board,  the Company has caused its
duly authorized officer to execute this document in the name of the Company.

                                        ROSEVILLE COMMUNICATIONS COMPANY

                                By:  ___________________________________________

                                Title:__________________________________________
<PAGE>  26


               ROSEVILLE
             COMMUNICATIONS
                COMPANY


                 PROXY


               SOLICITED
            ON BEHALF OF THE
                BOARD OF
           DIRECTORS FOR THE
             ANNUAL MEETING

              MAY 19, 2000
NDERSIGNED

THE UNDERSIGNED  STOCKHOLDER  HEREBY  APPOINTS ROBERT L. DOYLE,  BRIAN H. STROM,
THOMAS E. DOYLE,  RALPH E. HOEPER,  JOHN R. ROBERTS III,  CHRIS L.  BRANSCUM AND
NEIL  J.  DOERHOFF  OR  ANY  ONE OR  MORE  OF  THEM,  WITH  THE  FULL  POWER  OF
SUBSTITUTION,  TO ACT AS PROXY FOR AND TO VOTE THE STOCK OF THE  UNDERSIGNED  AT
THE ANNUAL MEETING OF SHAREHOLDERS OF ROSEVILLE  COMMUNICATIONS  COMPANY,  TO BE
HELD  AT THE  COMPANY'S  INDUSTRIAL  AVENUE  FACILITY,  8150  INDUSTRIAL  AVENUE
BUILDING A, ROSEVILLE  CALIFORNIA,  ON MAY 19, 2000, OR ANY ADJOURNEMENT THEREOF
ON THE MATTERS BELOW:

(1) Election of Directors (THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR"):

    FOR ALL NOMINEES LISTED BELOW                WITHHOLD AUTHORITY
    (except as marked to the contrary            to vote for all nominees listed
    below) [ ]                                   below)  [ ]

INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, STRIKE A
             LINE THROUGH THAT NOMINEE'S NAME

        CHRIS L. BRANSCUM, NEIL J. DOERHOFF, ROBERT L. DOYLE, THOMAS E. DOYLE,
              RALPH E. HOEPER, JOHN R. ROBERTS III, BRIAN H. STROM

(2) To approve the  proposal to approve and adopt the  Roseville  Communications
    Company 2000 Equity  Incentive  Plan (The Board of  Directors  recommends
    a vote "FOR"); and

                FOR   [ ]           AGAINST   [ ]          ABSTAIN   [ ]

(3) In their discretion on any other business which may properly come before the
    meeting  or any  adjournment  thereof:
all as set  forth in the  Notice of said
meeting and in the Proxy  Statement,  both dated  April 7, 2000,  the receipt of
which is hereby acknowledged.

         THE SHARES  REPRESENTED BY THIS PROXY WILL BE VOTED IN ACCORDANCE  WITH
         THE  SPECIFICATIONS  INDICATED.  WHERE NO  SPECIFICATION  IS MADE  SUCH
         SHARES WILL BE VOTED FOR PROPOSALS (1) AND (2) HEREOF.

                  PLEASE DATE AND SIGN ON REVERSE SIDE (OVER)
<PAGE>  27


  DATED:  ________DAY OF__________________________, 2000.

  SIGNED:  _____________________________________________

  ______________________________________________________
  SIGNATURE OF STOCKHOLDER (S)




  PLEASE DATE PROXY AND SIGN  EXACTLY AS NAME OR NAMES
  APPEAR AT THE RIGHT.  IF  STOCK IS REGISTERED IN THE
  NAME OF TWO OR MORE PERSONS,  EACH MUST SIGN.  WHEN
  SIGNING AS ATTORNEY, EXECUTOR, ADMINISTRATOR, TRUSTEE
  OR GUARDIAN, PLEASE GIVE FULL TITLE AS SUCH. IF A
  CORPORATION,  PLEASE SIGN IN FULL  CORPORATE NAME BY
  THE PRESIDENT OR OTHER AUTHORIZED  OFFICER.
  IF A PARTNERSHIP,  PLEASE SIGN IN PARTNERSHIP NAME BY
  AN AUTHORIZED PERSON.

           YOUR VOTE IS IMPORTANT, PLEASE FILL IN AND RETURN PROMPTLY





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