SOURCE CO
S-8, 1996-11-13
DIRECT MAIL ADVERTISING SERVICES
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    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON November 13, 1996
                              Registration No. 333-

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933


                               The Source Company
             (Exact name of registrant as specified in its charter)

                  Missouri                                43-1710906
     (State or other jurisdiction of                   (I.R.S. Employer
      incorporation or organization)                  Identification No.)

                             11644 Lilburn Park Road
                            St. Louis, Missouri 63146
              (Address of Principal Executive Offices) (Zip Code)

                       The Source Company Stock Award Plan
               The Source Company 1995 Incentive Stock Option Plan
                        (Full title of each of the Plans)

                                S. Leslie Flegel
                      Chairman and Chief Executive Officer
                               The Source Company
                             11644 Lilburn Park Road
                            St. Louis, Missouri 63146
                     (Name and address of agent for service)

                                 (314) 995-9040
                        (Telephone number, including area
                           code, of agent for service)

                        Copies of all correspondence to:
                             Douglas J. Bates, Esq.
                         Gallop, Johnson & Neuman, L.C.
                             Interco Corporate Tower
                              101 South Hanley Road
                            St. Louis, Missouri 63105

<TABLE>
                         CALCULATION OF REGISTRATION FEE
<CAPTION>
                                                                           Proposed
Title of                                                                   maximum
securities                Amount                  Offering                 aggregate                 Amount of
to be                     to be                   price                    offering                  registra-
registered                registered(1)           per share(2)             price                     tion fee
- ----------                ----------              ---------                -----------               --------
<S>                       <C>                     <C>                      <C>                       <C>
Common Stock              680,000                 $2.9375                  $1,997,500                $605.30
$.01 par

<FN>
(1)     Represents  maximum  number of shares  (50,000)  available  for issuance
        under The Source  Company  Stock Award Plan,  and the maximum  number of
        shares  (630,000)  available  for  issuance  under  The  Source  Company
        Incentive Stock Option Plan.
(2)     Estimated  solely for the purpose of calculating the  registration  fee.
        Such estimate has been  calculated in accordance  with Rule 457(h) under
        the  Securities Act of 1933 and is based upon the average of the bid and
        asked price per share of the  Registrant's  Common  Stock as reported on
        the Nasdaq Small-Cap Market on November 11, 1996.
</FN>
</TABLE>




<PAGE>



                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.  Incorporation of Documents by Reference

         The following  documents  filed by The Source  Company (the  "Company")
with  the  Securities  and  Exchange   Commission  are  incorporated  herein  by
reference:

        (a) The Company's annual report on Form 10-KSB for the fiscal year ended
January 31, 1996 pursuant to Section 13 or 15(d) of the Securities  Exchange Act
of 1934, as amended (the "Exchange Act");

     (b) The Company's  quarterly  reports on Form 10-QSB for the quarters ended
April 30, 1996 and July 31, 1996; and

        (c) The description of the Company's  common stock which is contained in
the Form 10-SB  filed by the  Company  under the  Section  12 of the  Securities
Exchange Act of 1934, as amended (the "Exchange  Act"),  including any amendment
or report filed for the purpose of updating such description.

        All documents  subsequently filed pursuant to Sections 13(a),  13(c), 14
and 15(d) of the Exchange Act, prior to the filing of a post-effective amendment
which  indicates  that all  securities  offered  hereby  have been sold or which
deregisters  all such securities  then remaining  unsold,  shall be deemed to be
incorporated by reference in this registration statement and to be a part hereof
from the date of filing of such documents. Any statement contained in a document
incorporated  by reference  herein and filed prior to the filing hereof shall be
deemed to be modified or superseded for purposes of this registration  statement
to the extent that a statement  contained  herein  modifies or  supersedes  such
statement,  and  any  statement  contained  herein  or  in  any  other  document
incorporated  by reference  herein shall be deemed to be modified or  superseded
for  purposes  of this  registration  statement  to the extent  that a statement
contained in any other subsequently filed document which also is incorporated by
reference  herein modifies or supersedes  such statement.  Any such statement so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute a part of this registration statement.

Item 4.  Description of Securities

        Not Applicable.

Item 5.  Interests of Named Experts and Counsel

        Not Applicable.

Item 6.  Indemnification of Directors and Officers

        Sections 351.355(1) and (2) of The General and Business  Corporation Law
of the State of Missouri (the  "Missouri  Law")  provide that a corporation  may
indemnify  any person who was or is a party or is  threatened to be made a party
to any threatened,  pending or completed action, suit or proceeding by reason of
the  fact  that he is or was a  director,  officer,  employee  or  agent  of the
corporation,  or is or was  serving  at the  request  of  the  corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other  enterprise,  against  expenses  (including  attorneys'
fees),  judgments,  fines and amounts paid in settlement actually and reasonably

                                      II-1

<PAGE>



incurred by him in connection  with such action,  suit or proceeding if he acted
in good faith and in a manner he reasonably  believed to be in or not opposed to
the best interests of the  corporation  and, with respect to any criminal action
or  proceeding,  had no  reasonable  cause to believe his conduct was  unlawful,
except  that,  in the  case  of an  action  or suit  by or in the  right  of the
corporation,  the corporation  may not indemnify such persons against  judgments
and fines and no person shall be indemnified as to any claim, issue or matter as
to which such person  shall have been  adjudged to be liable for  negligence  or
misconduct in the performance of his duty to the corporation, unless and only to
the  extent  that the court in which the action or suit was  brought  determines
upon application that such person is fairly and reasonably entitled to indemnity
for proper expenses.

        Section 351.355(3) of the Missouri Law provides that, to the extent that
a director, officer, employee or agent of the corporation has been successful in
the defense of any such action, suit or proceeding or any claim, issue or matter
therein,  he shall be indemnified against expenses,  including  attorney's fees,
actually  and  reasonably  incurred  in  connection  with such  action,  suit or
proceeding.

        Section  351.355(7) of the Missouri Law provides that a corporation  may
provide additional  indemnification to any person indemnifiable under subsection
(1) or (2) of Section  351.355(7),  provided such additional  indemnification is
authorized  by the  corporation's  articles  of  incorporation  or an  amendment
thereto or by a  shareholder-approved  bylaw or agreement,  and provided further
that no person shall thereby be  indemnified  against  conduct which was finally
adjudged to have been knowingly  fraudulent,  deliberately  dishonest or willful
misconduct or which involve an accounting for profits  pursuant to Section 16(b)
of the Securities Act of 1934.

        Paragraph 9 of the Articles of  Incorporation of the Company permits the
Company to enter into  agreements  with its directors,  officers,  employees and
agents providing such  indemnification as deemed  appropriate.  Paragraph 9 also
provides that the Company  shall extend to its directors and executive  officers
the indemnification  specified in Sections 351.355(1) and (2) and the additional
indemnification authorized by Section 351.355(7) of the Missouri Law and that it
may extend to other  officers,  employees  and agents such  indemnification  and
additional indemnification.

        The Company has  procured  and intends to maintain a policy of insurance
under which the directors  and officers of the Company will be insured,  subject
to the limits of the policy,  against  certain  losses  arising from claims made
against such  directors and officers by reason of any acts or omissions  covered
under such policy in their respective capacities as directors or officers.

        In  addition,  the Company has entered into  indemnification  agreements
with certain of its  directors  and  executive  officers.  The form of indemnity
agreement provides that the directors and executive officers will be indemnified
to the full extent  permitted by applicable law against all expenses  (including
attorneys' fees), judgments,  fines, penalties and amounts paid in settlement of
any threatened,  pending or completed action, suit or proceeding,  on account of
their  services as a director or officer of the Company or any other  company or
enterprise in which they are serving as an officer or director or other capacity
at the request of the Company,  or as a guarantor of any debt of the Company. To
the  extent  the  indemnification  provided  under the  agreements  exceed  that
permitted  by  applicable   law,   such   indemnification   provisions   may  be
unenforceable  or may be  limited  to the  extent  they are  found by a court of
competent jurisdiction to be contrary to public policy.

Item 7.  Exemption from Registration Claimed

        Not Applicable.


                                      II-2

<PAGE>



Item 8.  Exhibits

         See Exhibit Index.

Item 9.  Undertakings

        (a)     The undersigned registrant hereby undertakes:

     (1) To file,  during any period in which  offers or sales are being made, a
post-effective amendment to this registration statement:

                    (i) To include any prospectus  required by Section  10(a)(3)
               of the Securities Act of 1933;

                    (ii) To  reflect  in the  prospectus  any  facts  or  events
               arising after the effective date of this  registration  statement
               (or the  most  recent  post-effective  amendment  hereof)  which,
               individually or in the aggregate,  represent a fundamental change
               in the information set forth in this registration statement;

                    (iii) To include any  material  information  with respect to
               the  plan  of  distribution  not  previously  disclosed  in  this
               registration statement or any material change to such information
               in this registration statement;

provided,  however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
registration statement is on Form S-3, Form S-8 or Form F-3, and the information
required to be included in a  post-effective  amendment by those  paragraphs  is
contained in periodic  reports filed with or furnished to the  Commission by the
registrant  pursuant to Section 13 or 15(d) of the  Securities  Exchange  Act of
1934 that are incorporated by reference in the registration statement.

                (2) That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.


                                      II-3

<PAGE>



                (3) To remove  from  registration  by means of a  post-effective
amendment  any of the  securities  being  registered  which remain unsold at the
termination of the offering.

        (b) The undersigned  registrant  hereby undertakes that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934) that is  incorporated  by  reference  in this
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

        (c)-(g)  Not Applicable.

        (h)  Insofar  as  indemnification  for  liabilities  arising  under  the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the registrant  pursuant to the foregoing  provisions,  or otherwise,
the  registrant  has been  advised  that in the  opinion of the  Securities  and
Exchange  Commission such  indemnification is against public policy as expressed
in the Act and is,  therefore,  unenforceable.  In the  event  that a claim  for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

        (i)     Not Applicable.

        (j)     Not Applicable.


<PAGE>

                                   SIGNATURES


     The Registrant. Pursuant to the requirements of the Securities Act of 1933,
the registrant certifies that it has reasonable grounds to believe that it meets
all of the  requirements  for  filing  on  Form  S-8 and has  duly  caused  this
registration statement to be signed on its behalf by the undersigned,  thereunto
duly authorized,  in the County of St. Louis, State of Missouri, on November 13,
1996.


                                   THE SOURCE COMPANY




                                   By: /s/ S. Leslie Flegel
                                       S. Leslie Flegel
                                       Chairman and Chief Executive Officer




                                      II-4

<PAGE>

                               POWER OF ATTORNEY


        We, the undersigned officers and directors of The Source Company,  Inc.,
hereby severally and individually constitute and appoint S. Leslie Flegel and W.
Brian Rodgers and each of them, the true and lawful attorneys and agents of each
of us to execute in the name, place and stead of each of us (individually and in
any capacity stated below) any and all amendments to this Registration Statement
on Form S-8 and all instruments  necessary or advisable in connection  therewith
and to file the same with the Securities and Exchange  Commission,  each of said
attorneys  and agents to have the power to act with or without  the other and to
have full  power and  authority  to do and  perform in the name and on behalf of
each of the undersigned  every act whatsoever  necessary or advisable to be done
in the  premises  as  fully  and  to  all  intents  and  purposes  as any of the
undersigned  might or could do in person,  and we hereby  ratify and confirm our
signatures  as they may be signed by our said  attorneys  and agents and each of
them to any and all such amendments and instruments.

        Pursuant  to the  requirements  of the  Securities  Act  of  1933,  this
registration  statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.


        Name                             Title                     Date


/s/ S. Leslie Flegel            Chairman, Chief Executive
S. Leslie Flegel                Officer and Director          November 13, 1996


/s/ William H. Lee              President, Chief Operating
William H. Lee                  Officer and Director          November 13, 1996


/s/ W. Brian Rodgers            Chief Financial Officer
W. Brian Rodgers                (Principal Financial and
                                Accounting Officer)           November 13, 1996


/s/ Timothy A. Braswell               Director                November 13, 1996
Timothy A. Braswell


/s/ Harry L. "Terry" Franc, III       Director                November 13, 1996
Harry L. "Terry" Franc, III


/s/ Aron Katzman                      Director                November 13, 1996
Aron Katzman


/s/ Randall S. Minix                  Director                November 13, 1996
Randall S. Minix


                                    II-5

<PAGE>



                                    FORM S-8

                               THE SOURCE COMPANY

                                 EXHIBIT INDEX

Exhibit
Number                       Description                             Page




 4.4            The Source Company Stock Award Plan

 4.5            The Source Company 1995 Incentive Stock Option Plan

 5.1            Opinion of Gallop, Johnson & Neuman, L.C.

23.1            Consent of BDO Seidman LLP

23.2            Consent of Gallop, Johnson & Neuman, L.C. (included
                in Exhibit 5.1)

24.1            Power of Attorney (included on signature page of the
                registration statement)




                                      II-6




                               THE SOURCE COMPANY
                                STOCK AWARD PLAN


         1.       Purpose of Plan

         The Source Company Stock Award Plan (the "Plan") is intended to provide
a means whereby The Source Company, a Missouri corporation (the "Company"),  may
attract  highly  competent  persons  to remain  in and  enter the  employ of the
Company and its  subsidiaries,  by providing them with  opportunities to acquire
common stock of the Company, par value $0.01 per share ("Common Stock") pursuant
to awards ("Awards") described herein.

         2.       Administration of the Plan

         The  Plan  will be  administered  by a Stock  Award  Committee  ("Award
Committee") appointed by the Board of Directors of the Company ("Board"),  to be
comprised of not less than two (2) members.  Each member of the Award  Committee
shall be: (i) a member of the Board;  (ii) not  eligible  to receive  any Awards
under this Plan; and (iii) a "Non-Employee  Director" within the meaning of Rule
16b-3  under  the  Securities  Exchange  Act of  1934 or any  successor  rule or
regulation.  Each member of the Award  Committee  shall serve at the pleasure of
the Board. Any vacancy  occurring in the membership of the Award Committee shall
be filled by appointment by the Board. If the Board has a Compensation Committee
and its members meet the above requirements, at the discretion of the Board, the
Compensation Committee may concomitantly be the Award Committee.

         The Award Committee shall have the sole power:

                  (A) subject to the  provisions  of the Plan,  to determine the
         terms and conditions of all Awards;  to construe and interpret the Plan
         and Awards granted under it; to determine  provisions,  if any, for the
         forfeiture of and restriction on the sale,  resale or other disposition
         of shares acquired under any Award and waive or accelerate the lapse of
         any  such  provisions;  to  establish,   amend  and  revoke  rules  and
         regulations relating to the Plan and its administration; and to correct
         any defect,  supply any omission, or reconcile any inconsistency in the
         Plan, or in any Award Agreement, in a manner and to the extent it shall
         deem necessary, all of which determinations and interpretations made by
         the Award Committee shall be conclusive and binding on all Participants
         (as that term is  defined  in  Paragraph  3 below)  and on their  legal
         representatives and beneficiaries; and

                  (B) to determine all questions of policy and  expediency  that
         may arise in the administration of the Plan and generally exercise such
         powers and perform  such acts as are deemed  necessary  or expedient to
         promote the best interests of the Company.

         Any  determination  of the Award  Committee  under the Plan may be made
without  notice or  meeting  of the  Award  Committee  by a writing  signed by a
majority of the Award Committee members.



<PAGE>




         3.       Persons Eligible for Awards

         All employees  (including  officers) of the Company who are not members
of the Award  Committee  shall be eligible to receive Awards under the Plan. The
Award  Committee  shall determine the employees to whom Awards shall be granted,
but shall seek information, advice and recommendations from management to assist
the Award Committee in its independent determination as to the employees to whom
Awards   shall  be  granted.   An  employee   who  has  been  granted  an  Award
("Participant"),  if he or she is otherwise eligible,  may be granted additional
Awards or other benefits under this or other plans of the Company.

         4.       Awards

         Awards will consist of Common Stock  transferred to  Participants  as a
bonus for service rendered to the Company without other payment therefor.

         5.       Shares Reserved Under the Plan

         There is hereby  reserved  for  issuance  as  Awards  under the Plan an
aggregate of 50,000 shares of Common Stock, which may be authorized but unissued
Common Stock or Common Stock  previously  issued and outstanding and required by
the Company.

         Any shares  subject to Awards may  thereafter  be subject to new Awards
under this Plan if shares of Common  Stock are issued  under such Awards and are
thereafter  reacquired by the Company pursuant to rights reserved by the Company
upon issuance thereof.

         6.       Adjustment Provisions

         If the Company  shall at any time change the number of issued shares of
Common  Stock  without new  considerations  to the Company (by stock  dividends,
stock splits, or similar transactions),  the total number of shares reserved for
issuance under the Plan shall be appropriately adjusted.

         7.       Other Provisions

          Any Award under the Plan may also be subject to such other  provisions
(whether or not applicable to the Award to any other  Participant)  as the Award
Committee determines appropriate,  including without limitation,  provisions for
the forfeiture of and  restriction on the sale,  resale or other  disposition of
shares  acquired  under any Award,  provisions  giving the  Company the right to
repurchase  shares  acquired under any Award,  provisions to comply with federal
and state securities laws,  restrictions on transferability or understandings or
conditions as to the Participant's  employment in addition to those specifically
provided for under the Plan.


                                       -2-

<PAGE>


         8.       Continuance of Employment

         Nothing  contained in the Plan or in any Award  granted  under the Plan
shall confer upon any Participant any rights with respect to the continuation of
employment  by the Company or interfere in any way with the right of the Company
(subject to the terms of any separate  employment  agreement to the contrary) at
any  time  to  terminate  such   employment  or  to  increase  or  decrease  the
compensation  of the  Participant  from the rate in existence at the time of the
granting of any Award.

         9.       Amendment and Termination

         The terms and conditions  applicable to any Award granted hereunder may
be  amended  or  modified  by  mutual  agreement  between  the  Company  and the
Participant or such other persons as may then have an interest therein. Also, by
mutual agreement between the Company and a Participant, or under any future plan
of the Company,  Awards may be granted to such  Participant in substitution  and
exchange  for,  and  in  cancellation  of any  Awards  previously  granted  such
Participant under this Plan, or any benefit  previously or thereafter granted to
such Participant  under any future plan of the Company.  The Board may amend the
Plan from time to time or  terminate  the Plan at any time.  However,  no action
authorized by this  paragraph  shall reduce the amount of any existing  Award or
change the terms or conditions thereof without the Participant's consent.

         10.      Effective Date of Plan

         The Plan shall become effective upon adoption by the Board.

         11.      Term of Plan

         No Award shall be granted under the Plan after ten (10) years after the
date of adoption of the Plan by the Board.

 



                                       -3-





                               THE SOURCE COMPANY
                        1995 INCENTIVE STOCK OPTION PLAN


         1.       Purpose of the Plan

         The Source  Company  1995  Incentive  Stock  Option  Plan  ("Plan")  is
intended to provide additional incentive to certain valued and trusted employees
of The Source Company,  a Missouri  corporation (the "Company"),  by encouraging
them to acquire  shares of the $.01 par value  common  stock of the Company (the
"Stock")  through options to purchase Stock granted under the Plan  ("Options").
The  purpose for  granting  such  Options  and making the  purchase of the Stock
possible is to  increase  the  proprietary  interest  of such  employees  in the
business of the Company and provide them with an increased  personal interest in
the  continued  success and progress of the Company.  The intended  result is to
promote the interests of both the Company and its shareholders.

         Options  granted  under the Plan are intended to qualify as  "incentive
stock  options"  ("ISOs")  within the  meaning of  Section  422 of the  Internal
Revenue Code of 1986, as amended (the "Code").  Each employee  granted an Option
will receive and be required to accept a Stock Option Agreement with the Company
(the  "Option  Agreement"),  which  sets forth the terms and  conditions  of the
Option, in accordance with this Plan.

         2.       Administration of Plan

         The Plan will be  administered  by a Stock  Option  Committee  ("Option
Committee") appointed by the Board of Directors of the Company ("Board"),  to be
composed of not less than three (3) members. Each member of the Option Committee
shall be: (i) a member of the Board;  (ii) not  eligible  to receive any Options
under this Plan; and (iii) a  "disinterested  person" within the meaning of Rule
16b-3  under  the  Securities  Exchange  Act of  1934 or any  successor  rule or
regulation.  Each member of the Option  Committee shall serve at the pleasure of
the Board. Any vacancy occurring in the membership of the Option Committee shall
be filled by appointment by the Board. If the Board has a Compensation Committee
and its members meet the above requirements, at the discretion of the Board, the
Compensation Committee may concomitantly be the Option Committee.

         The Option Committee shall have the sole power:

         (a) subject to the  provisions  of the Plan, to determine the terms and
conditions  of all  Options;  to  construe  and  interpret  the Plan and Options
granted under it; to determine the time or times an Option may be exercised, the
number of shares as to which an Option  may be  exercised  at any one time,  and
when an  Option  may  terminate;  to  establish,  amend  and  revoke  rules  and
regulations  relating  to the Plan and its  administration;  and to correct  any
defect,  supply any omission,  or reconcile any inconsistency in the Plan, or in
any Option Agreement, in a manner and to the extent it shall deem necessary, all
of which  determinations  and  interpretations  made by the  Committee  shall be
conclusive and binding on all Optionees and on their legal  representatives  and
beneficiaries; and


<PAGE>




         (b) to determine all questions of policy and expediency  that may arise
in the administration of the Plan and generally exercise such powers and perform
such acts as are deemed  necessary or expedient to promote the best interests of
the Company.

         3.       Shares Subject to the Plan

         Subject to the provisions of paragraph 13, the Stock that may be issued
pursuant to Options granted under the Plan shall not exceed in the aggregate Six
Hundred Thirty Thousand  (630,000)  shares of $.01 par value common stock of the
Company.  If any  Options  granted  under  the  Plan  terminate,  expire  or are
surrendered without having been exercised in full, the number of shares of Stock
not purchased under such Options shall be available again for the purpose of the
Plan.  The Stock to be offered for  purchase  upon the grant of an Option may be
authorized but unissued Stock or Stock  previously  issued and  outstanding  and
reacquired by the Company.

         4.       Persons Eligible for Options

         All  employees  of the  Company  who  are  not  members  of the  Option
Committee  shall be eligible to receive the grant of Options under the Plan. The
Option Committee shall determine the employees to whom Options shall be granted,
the time or times  such  Options  shall be  granted,  the number of shares to be
subject  to each  Option and the times when each  Option may be  exercised.  The
Option  Committee  shall  seek  information,  advice  and  recommendations  from
management to assist the Option Committee in its independent determination as to
the employees to whom Options shall be granted. An employee who has been granted
an Option (an "Optionee"),  if he or she is otherwise  eligible,  may be granted
additional Options.

         5.       Purchase Price

         The  purchase  price  of each  share of Stock  covered  by each  Option
("Purchase Price") shall not be less than one hundred percent (100%) of the Fair
Market Value Per Share (as defined below) of the Stock on the date the Option is
granted.  However,  if and when an Option is granted the Optionee  receiving the
Option owns or will be  considered  to own,  by reason of Section  424(d) of the
Code,  more than ten percent  (10%) of the total  combined  voting  power of all
classes of stock of the Company,  the purchase price of the Stock covered by the
Option  shall not be less than one hundred  and ten  percent  (110%) of the Fair
Market Value Per Share of the Stock on the date the Option is granted.

         "Fair Market Value Per Share" of the Stock shall mean: (i) if the Stock
is traded only  otherwise  than on a  securities  exchange  and is quoted on the
National  Association of Securities  Dealers,  Inc.  Automated  Quotation System
("NASDAQ"),  the closing  quoted selling price of the Stock on the date of grant
of the Option,  as reported  by the Wall  Street  Journal;  (ii) if the Stock is
admitted to trading on a securities  exchange,  the closing quoted selling price
of the Stock on the date of grant of the Option, as reported in the Wall Street

                                       -2-

<PAGE>



Journal;  or (iii) if the Stock is traded only  otherwise  than on a  securities
exchange and is not quoted on NASDAQ,  the closing  quoted  selling price of the
Stock  on the date of  grant  of the  Option  as  quoted  in the  "pink  sheets"
published by the National Daily Quotation  Bureau. In any case, if there were no
sales of the Stock on the date of the grant of an Option,  the Fair Market Value
Per Share shall be determined by the Option Committee in accordance with Section
20.2031-2 of the Federal Estate Tax Regulations.

         6.       Duration of Options

         Any outstanding  Option and all  unexercised  rights  thereunder  shall
expire and  terminate  automatically  upon the earliest of: (i) the cessation of
the employment or engagement of the Optionee by the Company for any reason other
than retirement (under normal Company policies),  death or disability;  (ii) the
date  which is three  months  following  the  effective  date of the  Optionee's
retirement  from  the  Company's  service;  (iii)  the  date  which  is one year
following the date on which the  Optionee's  service with the Company ceases due
to death or disability;  (iv) the date of expiration of the Option determined by
the Option  Committee  at the time the Option is granted and  specified  in such
Option;  or (v) the tenth (10th) annual  anniversary date of the granting of the
Option,  or,  if when an  Option  is  granted  the  Optionee  owns (or  would be
considered to own by reason of Section 424(d) of the Code) more than ten percent
(10%) of the total combined voting power of all classes of stock of the Company,
then on the fifth (5th) such anniversary.  However, the Committee shall have the
right,  but not the obligation,  to extend the expiration of the Options held by
an Optionee  whose service with the Company has ceased for any reason to the end
of their original terms, notwithstanding that such Options may no longer qualify
as ISOs under the Code.

         7.       Exercise of Options

         (a) An Option may be exercisable in installments or otherwise upon such
terms as the Committee shall determine when the Option is granted.

         (b) No Option will be exercisable  (and any attempted  exercise will be
deemed null and void) if such  exercise  would  create a right of  recovery  for
"short-swing  profits"  under  Section 16(b) of the  Securities  Exchange Act of
1934.

         (c) No Option will become  exercisable  if the  exercisability  of such
Option would cause the aggregate fair market value (as determined at the time of
grant in accordance with the provisions of paragraph 5 hereof) of the Stock with
respect to which Option issued by the Company are first exercisable  during such
calendar  year to exceed  $100,000.  If the grant of an Option  hereunder  would
cause a violation of the foregoing limitation, the exercisability of the portion
of the Option granted  hereunder  shall be reduced to the extent  necessary such
that no  violation  of the  foregoing  limitation  will  occur.  Any Option with
respect to which exercisability has been deferred shall become first exercisable
on the first day of the  calendar  year in which such  exercisability  would not
cause a violation of the limitations

                                       -3-

<PAGE>



contained  in  Section  422(b)(7)  of  the  Code;  provided,   however,  if  the
exercisability  is required to be deferred beyond the expiration of such Option,
the grant of such Option shall be null and void.

         8.       Method of Exercise

         (a) When the right to purchase shares accrues, Options may be exercised
by giving written  notice to the Company  stating the number of shares for which
the  Option is being  exercised,  accompanied  by payment in full by cash or its
equivalent,  as is  acceptable  to the Company,  of the  purchase  price for the
shares  being  purchased.  The  Company  shall issue a separate  certificate  or
certificates of Stock for each Option exercised by an Optionee.

         (b) In the Committee's discretion,  determined at the time an Option is
granted,  payment  of the  purchase  price for shares may be made in whole or in
part with other  shares of Stock of the Company  which are free and clear of all
liens and encumbrances. The value of the shares of Stock tendered in payment for
the shares being  purchased shall be the Fair Market Value Per Share on the date
of the Optionee's notice of exercise.

         (c) Notwithstanding the foregoing,  the Company shall have the right to
postpone  the time of  delivery of any shares for such period as may be required
for the  Company,  with  reasonable  diligence,  to comply  with any  applicable
listing  requirements  of any  national  securities  exchange  or  the  National
Association of Securities Dealers,  Inc. or any Federal,  state or local law. If
the Optionee,  or other person  entitled to exercise an Option,  fails to timely
accept delivery of and pay for the shares  specified in such notice,  the Option
Committee shall have the right to terminate the Option and the exercise  thereof
with respect to such shares.

         9.       Nontransferability of Options

         No Option granted under the Plan shall be assignable or transferable by
the Optionee,  either  voluntarily or by operation of law, other than by will or
the laws of descent and distribution,  and, during the lifetime of the Optionee,
shall be exercisable only by the Optionee.

         10.      Continuance of Employment

         Nothing  contained in the Plan or in any Option  granted under the Plan
shall confer upon any Optionee  any rights with respect to the  continuation  of
employment  by the Company or interfere in any way with the right of the Company
(subject to the terms of any separate  employment  agreement to the contrary) at
any  time  to  terminate  such   employment  or  to  increase  or  decrease  the
compensation  of the  Optionee  from  the rate in  existence  at the time of the
granting of any Option.


                                       -4-

<PAGE>



         11.      Restrictions on Shares

         If the Company  shall be advised by counsel that  certain  requirements
under  Federal or state  securities  laws must be met before Stock may be issued
under the Plan,  the  Company  shall  notify all  persons  who have been  issued
Options,  and the Company shall have no liability for the failure to issue Stock
under any exercise of Options because of any delay while such  requirements  are
being met or the inability of the Company to comply with such requirements.

         12.      Privilege of Stock Ownership

         No person  entitled to exercise any Option granted under the Plan shall
have the rights or privileges of a stockholder  of the Company for any shares of
Stock  issuable  upon  exercise of such Option  until such person has become the
holder of record of such shares.  No  adjustment  shall be made for dividends or
other rights for which the record date is prior to the date on which such person
becomes the holder of record, except as provided in paragraph 13.

         13.      Adjustment

         (a) If the  number of  outstanding  shares of Stock  are  increased  or
decreased, or such shares are exchanged for a different number or kind of shares
or securities of the Company, through reorganization,  merger, recapitalization,
reclassification,  stock dividend,  stock split, combination of shares, or other
similar  transaction,  the  aggregate  number of shares of Stock  subject to the
Plan,  as provided in paragraph 3, and the shares of Stock subject to issued and
outstanding  Options under the Plan shall be appropriately  and  proportionately
adjusted by the Committee. Any such adjustment in an outstanding Option shall be
made  without  change  in  the  aggregate   purchase  price  applicable  to  the
unexercised  portion  of the Option but with an  appropriate  adjustment  in the
price for each share or other unit of any security covered by the Option.

         (b)  Notwithstanding  paragraph  (a),  upon:  (i)  the  dissolution  or
liquidation of the Company,  (ii) a  reorganization,  merger or consolidation of
the  Company  with one or more  corporations  in which  the  Company  is not the
surviving  corporation,  (iii) a sale of substantially  all of the assets of the
Company or (iv) the transfer of more than 80% of the then  outstanding  Stock of
the Company to another  entity or person,  in a single  transaction or series of
transactions,  the Board  shall  accelerate  the time in which  any  outstanding
Options  granted  under  the  Plan  may  be  exercised  to a time  prior  to the
consummation  of the  transaction,  and  the  Plan  shall  terminate  upon  such
consummation  of the  transaction.  However,  the  acceleration  of the  time of
exercise  of such  Options  and the  termination  of the Plan shall not occur if
provision is made in writing in  connection  with the  transaction,  in a manner
acceptable to the Board,  for: (A) the continuance of the Plan and assumption of
outstanding  Options, or (B) the substitution for such Options of new options to
purchase the stock of a successor corporation (or parent or subsidiary thereof),

                                       -5-

<PAGE>



with  appropriate  adjustments as to number and kind of shares and option price.
The Board of  Directors  shall have the  authority  to amend this  paragraph  to
provide for a requirement  that a successor  corporation  assume any outstanding
Options.

         (c)  Adjustments  under this  paragraph  13 shall be made by the Option
Committee,  whose  determination as to what  adjustments  shall be made, and the
extent thereof shall be final,  binding and conclusive.  No fractional shares of
Stock shall be issued under the Plan or in connection with any such adjustment.

         14.      Investment Purpose

         Each Option  granted  hereunder may be issued on the condition that any
purchase  of Stock by the  exercise  of an Option  which is not the subject of a
registration  statement  permitting the sale or other distribution thereof shall
be for investment  purposes and not with a view to resale or  distribution  (the
"Restricted  Stock"). If requested by the Company,  each Optionee must agree, at
the time of the  purchase of any  Restricted  Stock,  to execute an  "investment
letter"  setting  forth such  investment  intent in the form  acceptable  to the
Company  and must  consent  to any stock  certificate  issued to him  thereunder
bearing a restrictive  legend setting forth the  restrictions  applicable to the
further resale,  transfer or other conveyance thereof without registration under
the Securities Act of 1933, as amended,  and under the applicable  securities or
blue sky laws of any other jurisdiction  (together,  the "Securities  Laws"), or
the availability of exemptions from  registration  thereunder and to the placing
of transfer restrictions on the records of the transfer agent for such stock. No
Restricted  Stock may thereafter be resold,  transferred  or otherwise  conveyed
unless:

                    (1) an opinion of the  Optionee's  counsel is  received,  in
               form and substance  satisfactory to counsel for the Company, that
               registration under the Securities Laws is not required; or

                    (2) such Stock is registered under the applicable Securities
               Laws; or

                    (3) A "no action"  letter is received  from the staff of the
               Securities and Exchange  Commission  and from the  administrative
               agencies  administering  all other applicable  securities or blue
               sky laws, based on an opinion of counsel for Optionee in form and
               substance  reasonably  satisfactory  to counsel for the  Company,
               advising  that  registration  under  the  Securities  Laws is not
               required.

         15.      Amendment and Termination of Plan

         (a) The Board of Directors of the Company may, from time to time,  with
respect to any shares at the time not subject to Options,  suspend or  terminate
the Plan or amend or revise the terms of the Plan;  provided  that any amendment
to the Plan shall be approved by a majority of the  shareholders  of the Company
if the  amendment  would  (i)  materially  increase  the  benefits  accruing  to

                                       -6-

<PAGE>


participants  under the Plan;  (ii) increase the number of shares of Stock which
may be issued  under  the  Plan,  except as  provided  under the  provisions  of
paragraph 13; or (iii) materially  modify the requirements as to eligibility for
participation in the Plan.

         (b) Subject to the provisions of paragraph 13, the Plan shall terminate
ten (10) years  from the  earlier  of the  adoption  of the Plan by the Board of
Directors or its approval by the shareholders.

         (c) Subject to the provisions of paragraph 13, no amendment, suspension
or termination of this Plan shall,  without the consent of each Optionee,  alter
or impair any rights or  obligations  under any Option  granted to such Optionee
under the Plan.

         16.      Effective Date of Plan

         The Plan shall become effective upon adoption by the Board of Directors
of the Company and approval by the Company's  shareholders;  provided,  however,
that  prior to  approval  of the Plan by the  Company's  shareholders  but after
adoption  by the  Board of  Directors,  Options  may be  granted  under the Plan
subject to obtaining such approval.

         17.      Term of Plan

         No Option shall be granted under the Plan after ten (10) years from the
earlier of the date of  adoption  of the Plan by the Board of  Directors  of the
Company or the date of approval by the Company's shareholders.

             
                                       -7-








                                November 13, 1996


Board of Directors
The Source Company
11644 Lilburn Park Road

St. Louis, Missouri 63146

        Re:     Registration Statement on Form S-8


Gentlemen:

        We have  served as counsel  to The Source  Company  (the  "Company")  in
connection  with  the  various  legal  matters  relating  to  the  filing  of  a
registration  statement  on Form S-8 (the  "Registration  Statement")  under the
Securities Act of 1933, as amended,  and the Rules and  Regulations  promulgated
thereunder, relating to 680,000 shares of common stock of the Company, par value
$0.01 per share (the  "Shares"),  reserved for issuance in  accordance  with The
Source  Company  Stock Award Plan and The Source  Company 1995  Incentive  Stock
Option Plan (the "Plans").

        We have examined such  corporate  records of the Company,  such laws and
such other  information  as we have deemed  relevant,  including  the  Company's
Articles of Incorporation,  as amended,  Bylaws,  certain resolutions adopted by
the Board of  Directors  of the Company  relating to the Plans and  certificates
received from state  officials  and from officers of the Company.  In delivering
this  opinion,   we  have  assumed  the  genuineness  of  all  signatures,   the
authenticity  of all documents  submitted to us as originals,  the conformity to
the originals of all  documents  submitted to us as  certified,  photostatic  or
conformed  copies,  and the  correctness  of all  statements  submitted to us by
officers of the Company.

        Based upon the foregoing, the undersigned is of the opinion that:

                    1. The Company is a corporation duly  incorporated,  validly
               existing  and in good  standing  under  the laws of the  State of
               Missouri.

                    2. The Common Stock being offered by the Company,  if issued
               in  accordance  with  the  Plans,  will  be  validly  issued  and
               outstanding and will be fully paid and nonassessable.

        We consent to the use of this opinion as an exhibit to the  Registration
Statement  and to the use of our  name in the  Registration  Statement.  We also
consent to your filing copies of this opinion as an exhibit to the  Registration
Statement  with  agencies of such states as you deem  necessary in the course of
complying  with the laws of such  states  regarding  the  issuance of the Shares
pursuant to the Plans.

                                       Very truly yours,


                                       /s/ Gallop,  Johnson & Neuman, L.C.



BDO Seidman, LLP
720 Olive Street, Suite 2300
St. Louis, Missouri  63101-2387


Consent of Independent
Certified Public Accountants

The Source Company
St. Louis, Missouri

We  hereby  consent  to  the   incorporation  by  reference  in  the  Prospectus
constituting a part of this  Registration  Statement of our report dated May 10,
1996 relating to the  consolidated  financial  statements of The Source  Company
appearing  in the  Company's  Annual  Report on Form  10-KSB  for the year ended
January 31, 1996.

We also  consent  to the  reference  to us under the  caption  "Experts"  in the
Prospectus.


                                        /s/  BDO Seidman, LLP

St. Louis, Missouri
November 8, 1996



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