SOURCE INFORMATION MANAGEMENT CO
SB-2/A, 1997-09-15
DIRECT MAIL ADVERTISING SERVICES
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AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON   SEPTEMBER 15    , 1997
                           Registration No. 333-   32733    


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                        PRE-EFFECTIVE AMENDMENT NO. 1 TO    
                                    FORM SB-2
                             REGISTRATION STATEMENT
                                    Under the
                             SECURITIES ACT OF 1933


                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                 (Name of Small Business Issuer in Its Charter)

          Missouri                       7374                 43-1710906
(State or Other Jurisdiction of    (Primary Standard      (I.R.S. Employer
Incorporation or Organization)         Industrial       Identification Number)
                                     Classification
                                      Code Number)

                                W. Brian Rodgers
                             Chief Financial Officer
11644 Lilburn Park Road      11644 Lilburn Park Road     11644 Lilburn Park Road
St. Louis, Missouri 63146   St. Louis, Missouri 63146  St. Louis, Missouri 63146
     (314) 995-9040              (314) 995-9040          (Address of Principal
(Address and Telephone    (Name, Address and Telephone     Place of Business
    of Principal          Number of Agent for Service)     or Intended Place
 Executive Offices)                                          of Business)

                        Copies of all correspondence to:
    Douglas J. Bates, Esq.                         Michael D. DiGiovanna, Esq.
Gallop, Johnson & Neuman, L.C.                     Parker Duryee Rosoff & Haft
    101 South Hanley Road                               529 Fifth Avenue
 St. Louis, Missouri 63105                           New York, New York 10017
      (314) 862-1200                                     (212) 599-0500


Approximate  Date of Proposed Sale to the Public:  As soon as practicable  after
this Registration Statement becomes effective.

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the  Securities  Act,  check the following box and list the
Securities  Act  registration   statement   number  of  the  earlier   effective
registration statement for the same offering. |_|

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. |_|

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. |_|

       

The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
<PAGE>
             SUBJECT TO COMPLETION, DATED    SEPTEMBER 10    , 1997
PROSPECTUS                                                               [LOGO]
                                2,000,000 Shares

                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                                  Common Stock
                                 --------------
     The Source  Information  Management  Company,  a Missouri  corporation (the
"Company"), is offering hereby 2,000,000 shares of its common stock (the "Common
Stock"). If the option granted to the Representative to cover over-allotments is
exercised, certain shareholders of the Company (the "Selling Shareholders") will
also  offer  up to     300,000      shares  of  Common  Stock  pursuant  to this
Prospectus.  The Company  will not     directly      receive any of the proceeds
from the sale of Common Stock by the Selling Shareholders.    See "PRINCIPAL AND
SELLING SHAREHOLDERS."    

         The  Common  Stock is quoted on The  Nasdaq  SmallCap  Market  ("Nasdaq
SmallCap")  under the symbol "SORC." On    September 8, 1997    ,  the last sale
price of the Common  Stock,  as reported on Nasdaq  SmallCap,  was     $3.06 per
share, or $3.71 per share after giving effect to the proposed  1-to-1.21 reverse
stock split. See "PROSPECTUS SUMMARY" and "PRICE RANGE OF COMMON STOCK".    

         The securities  offered hereby involve a high degree of risk. See "RISK
FACTORS" commencing on page 7.

   THESE  SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.    

               Price to                Underwriting                Proceeds to
                Public                 Discounts(1)                Company(2)

Per Share     $                        $                          $
Total(3)      $                        $                          $

(1)      Does  not  include  additional  compensation  payable  to  Donald & Co.
         Securities Inc., acting as representative (the "Representative") of the
         several underwriters  identified elsewhere herein (the "Underwriters"),
         in the form of a  non-accountable  expense allowance equal to 2% of the
         gross  proceeds of this  offering.  The Company has also agreed to sell
         the Representative  warrants to purchase up to 200,000 shares of Common
         Stock at an  exercise  price of $ per  share,  subject  to  adjustment,
         exercisable  over a period of four years  commencing  one year from the
         date hereof (the  "Representative's  Warrants")  and to  indemnify  the
         Underwriters against certain liabilities,  including  liabilities under
         the  Securities  Act of 1933, as amended (the  "Securities  Act").  See
         "UNDERWRITING."

(2)      Before  deducting  expenses  estimated to be  $450,000,  payable by the
         Company,   including  the   Representative's   nonaccountable   expense
         allowance.

(3)      The         Selling  Shareholders  have granted the  Representative  an
         option  exercisable  within 45 days  after the date of this  Prospectus
         (the  "Over-Allotment  Option") to  purchase  up to 300,000  additional
         shares of Common Stock,  on the same terms and  conditions as set forth
         above,  solely  to cover  over-allotments,  if any.  If such  option is
         exercised in full, the total Price to Public,  Underwriting  Discounts,
         Proceeds to Company and Proceeds to Selling  Shareholders will be $ , $
         , $ and $ ,  respectively.  The  Company  will not  receive  any of the
         proceeds from the sale of Common Stock by the Selling Shareholders. See
         "PRINCIPAL AND SELLING SHAREHOLDERS" and "UNDERWRITING."

                  The Common Stock is being offered by the Underwriters, subject
to prior sale,  when,  as and if delivered to and accepted by the  Underwriters,
and subject to approval of certain legal matters by their counsel and subject to
certain other conditions. The Underwriters reserve the right to withdraw, cancel
or  modify  this  offering  and to reject  any order in whole or in part.  It is
expected that delivery of the  certificates  evidencing the Common Stock will be
made against payment therefor on or about _____________,  1997 at the offices of
Donald & Co.  Securities  Inc.,  New York, New York or through the facilities of
the Depository Trust Company.

                          DONALD & CO. SECURITIES INC.

                 The date of this Prospectus is _________, 1997
<PAGE>



                                      [MAP]









         The  Company is  currently  a reporting  company  under the  Securities
Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  and  furnishes  its
   shareholders      with annual reports containing audited financial statements
after the close of each fiscal year.




CERTAIN PERSONS  PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS  THAT
STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK, INCLUDING
BY ENTERING STABILIZING BIDS OR EFFECTING SYNDICATE COVERING TRANSACTIONS. FOR A
DESCRIPTION OF THESE ACTIVITIES, SEE "UNDERWRITING."

IN CONNECTION WITH THIS OFFERING CERTAIN  UNDERWRITERS AND SELLING GROUP MEMBERS
(IF ANY) MAY ENGAGE IN PASSIVE MARKET MAKING TRANSACTIONS IN THE COMMON STOCK OF
THE  COMPANY  ON THE  NASDAQ  SMALL-CAP  MARKET IN  ACCORDANCE  WITH RULE 103 OF
REGULATION M. SEE "UNDERWRITING."
<PAGE>
                               PROSPECTUS SUMMARY

         The following summary is qualified in its entirety by the more detailed
information and financial data,  including the notes related thereto,  appearing
elsewhere in this Prospectus.  Except as otherwise indicated, all information in
this  Prospectus  (other  than the  historical  financial  statements  contained
herein) reflects the formation of the Company and subsequent acquisitions, as if
such transactions had occurred on February 1, 1995. See "BUSINESS  -Formation of
the  Company." All share and per share data in this  Prospectus  (other than the
historical financial statements contained herein) (i) have been adjusted to give
effect  to a  1-to-1.21  reverse  stock  split  to  occur as of the date of this
Prospectus and (ii) assume that the Representative's  Over-Allotment Option, the
Representative's  Warrants and all other options and warrants outstanding on the
date of this Prospectus will not be exercised.

                                   The Company

         For more than 20 years, The Source Information  Management Company (the
"Company") and its predecessors have provided information gathering,  consulting
and other information based services to operators of mass merchandise,  grocery,
convenience and pharmacy stores located throughout the United States and eastern
Canada. Currently, the Company provides monitoring and documentation services to
approximately     710      retailers,  such  as  Wal-Mart  Stores,  Inc.,  Kmart
Corporation,  Target Stores,  Inc., Food Lion,  Inc., and W.H.  Smith,  Inc., in
connection  with  processing and collection of incentive  payments from magazine
publishers on single copy sales of  approximately  6,000 magazine titles offered
in  approximately  70,000 stores.  As an extension of this service,  the Company
established its Advance Pay Program,  under which the Company advances an agreed
upon  percentage  of the  incentive  payments due to the retailer  from magazine
publishers.  It then directly collects from the publishers the claims due to the
retailer. In fiscal 1996 and 1997, the Company advanced approximately $1,783,000
and $16,743,000 under the Advance Pay Program,  respectively.  In October, 1996,
the  Company   expanded  its  services  and  potential   client  base  with  the
introduction  of the  Periodical  Information  Network  ("PIN"),  an information
service in which the  Company  provides  subscribing  magazine  publishers  with
industry-wide, single copy magazine sales information in a user friendly format.
Based on conversations with representatives of magazine publishers,  the Company
believes that publishers and  advertisers  perceive that PIN provides a valuable
basis on which to  formulate  marketing,  distribution,  advertising  and  other
policies.

         The  Company  intends  to  continue  to  capitalize  on  its  retailing
experience  and extensive  database of single copy magazine  sales  information.
Since the  introduction  of PIN,  several leading  publishers  have  subscribed,
including Time Distribution  Services,  ICD/The Hearst Corp. and Globe Marketing
Services.  In  addition,  the  Company is  currently  preparing  to launch a new
administrative  support service enabling publishers and retailers to efficiently
verify  and  correct  price  changes  and  other  information  contained  in the
magazine's  uniform product code ("UPC").  The Company also intends to introduce
services,   comparable  to  those   currently   offered,   in  connection   with
merchandising  of high volume consumer  products other than  magazines,  and the
processing  and  collection of incentive  payments and  cooperative  advertising
payments offered with respect thereto.       

         The Company's integrated software system is designed to efficiently and
accurately  accumulate  and manage sales data with respect to sales of low-cost,
high volume  consumer  products,  allowing  the  Company's  retailer  clients to
optimize  the  effectiveness  of their  marketing  effort.  While the  Company's
software  system was  developed  to aid  retailers  in the  collection  of sales
incentive  payments  and the  merchandising  of  magazines,  it has been used in
connection  with  integrated  magazine  and  confections  displays  and  may  be
adaptable for use in connection  with most other  consumer  products,  including
high volume items such as soft drinks and batteries. Such capability enables the
Company to provide consulting  services to retailers,  such as Kmart Corporation
which  has  engaged  the  Company  to  provide  services  with  respect  to  the
reconfiguration  of  display  fixtures  in the  checkout  area  of  its  stores,
including   fixture   design,   product   selection,   plan-o-gramming,   vendor
negotiation,  vendor  billing  and  collection,  fixture  prototype  review  and
supervision of fixture installation.

         The  Company  was  formed  by  the  consolidation  of  two  significant
providers,  Display  Information  Systems  Corporation  ("DISC") and  Periodical
Management and Marketing,  Inc. ("PMM"), of information services to retailers of
magazines.  The Company has expanded, and intends to continue to expand, through
the acquisition of businesses and technologies that address additional  services
or products,  market segments or geographic  regions in which the Company is not
currently  active and which  would  allow the  Company  to expand  the  services
offered to its clients, or its ability to support existing or planned services.

                                        3
<PAGE>
Client Services

         The Company is dedicated to providing full information  services to its
clients. Such services include the following:

         Claim  Submission.  Through its software system,  the Company offers to
         assist retailers in accurately  monitoring,  documenting,  claiming and
         collecting publisher incentive payments.  Based on information gathered
         with  respect to the titles and  number of copies  actually  sold,  the
         Company  prepares  publisher  supplied  claim  forms  and  submits  the
         documented claim for payment to the appropriate  national  distributor,
         which acts as payment agent for the publisher.  Typically,  the Company
         receives payment to the order of the retailer,  records the payment and
         forwards  it to the  retailer.  The  Company  charges  the  retailer  a
         negotiated  percentage  of the cash  collected.  As an extension of its
         claim  submission  service,  the Company has established an Advance Pay
         Program.  Under this  program,  the  Company  advances  an agreed  upon
         percentage  of the  incentive  payments due the retailer  from magazine
         publishers.  It then directly  collects from the  publishers the claims
         due to the  retailer.  Service  revenues  earned  under the Advance Pay
         Program generally exceed those charged under the traditional method.

         Periodical  Information  Network. The Company's large and sophisticated
         database of magazine industry information has resulted in it becoming a
         magazine  information  center  which  many  companies  in the  magazine
         industry use to formulate their publishing and distribution strategies.
         PIN  is  a  comprehensive  system  designed  to  use  current  computer
         technologies,  including CD ROM, to effectively  manage all elements of
         its database  including  information  packaging and efficient  inbound,
         outbound access.  The network  provides access to periodically  updated
         historical information concerning the titles and quantity of each title
         sold  by     retailers      for  analysis  purposes.   Several  leading
         publishers have subscribed to PIN.

         Space Design.  Through its Display Group,  the Company offers to assist
         retailers in the  placement of displays and the  selection of titles to
         optimize  available  display  space,  and thereby to maximize sales and
         incentive  payment  revenues.  Based on its knowledge of local consumer
         preferences and the terms and conditions of publisher incentive payment
         programs,  the Company analyzes the retailer's  store layout,  customer
         traffic patterns and available display  alternatives.  Thereafter,  the
         Company  consults  with its retailer  client to develop an  appropriate
         display program.

         Marketing  and  Promotional   Program.  As  part  of  its  full-service
         philosophy,  the  Company  offers its  clients  advice and  suggestions
         concerning  specialized  marketing and  promotional  programs which may
         include,  for  example,  special  mainline  and  checkout  displays and
         cross-promotions  of  magazines  and products of interest to readers of
         such  magazines.  Such  services  are  offered to enhance  single  copy
         magazine sales by the Company's  clients,  and thereby increase service
         revenue due the Company in connection  with the submission of incentive
         payment  claims;  accordingly,  no  separate  charge  is made for these
         services.

         Administrative   Support.   The  Company  assists   retailers  to  more
         efficiently   conduct   their   magazine   sales   operations   through
         computerized   inventory   control,   automated   pricing  updates  and
         management  reporting.  For example, the Company is currently preparing
         to launch a new administrative  support service enabling publishers and
         retailers to  efficiently  verify and correct  price  changes and other
         information contained in the magazine's uniform product code ("UPC").

         The Source  Information  Management Company is organized under the laws
of the State of Missouri,  its principal  executive offices are located at 11644
Lilburn Park Road, St. Louis,  Missouri 63146, and its telephone number is (314)
995-9040.    

                                        4
<PAGE>
                                  The Offering


Securities Offered hereby........       2,000,000 shares of Common Stock,  $0.01
                                        par value per share

Common Stock Outstanding
  Prior to the Offering(a).......          6,014,263     shares of Common Stock,
                                        $0.01 par value per share

Common Stock Outstanding
  After the Offering.............          8,014,263     shares of Common Stock,
                                        $0.01 par value per share

Use of Proceeds..................       To fund the  expansion of the  Company's
                                        Advance Pay Program,  the development of
                                        new or enhanced  products and  services,
                                        the acquisition by the Company of one or
                                        more  businesses  and  to  fund  working
                                        capital  and  other  general   corporate
                                        activities,   including   the  continued
                                        upgrade   of  the   Company's   computer
                                        systems. See "USE OF PROCEEDS."

Risk Factors.....................       This offering  involves a high degree of
                                        risk.  See "RISK  FACTORS"  beginning on
                                        page    7    .

Nasdaq SmallCap Trading Symbol:         SORC
- ----------

(a)      Based on shares  outstanding  as of     September  4    ,  1997,  after
         giving retroactive effect to the proposed reverse stock split. Includes
         91,938 shares of Common Stock with respect to which the holder  thereof
         has been  granted  an option to sell such  shares to the  Company  at a
         price of  $4.84  per  share  subject  to  adjustment.  Excludes  shares
         reserved for issuance under the Company's  stock option and other stock
         based plans         and upon exercise of the Over-Allotment Option, the
         Representative's Warrants    , as well as 408,414 reserved for issuance
         under  other  outstanding   warrants    .   See   "CAPITALIZATION"  and
         "UNDERWRITING."

       
                                        5
<PAGE>
                             SUMMARY FINANCIAL DATA

         The  summary  financial  data  should be read in  conjunction  with the
consolidated  financial  statements,  including  the  notes  thereto,  appearing
elsewhere  in this  Prospectus  and  "MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS."
   
<TABLE>
<CAPTION>
                                                                 Fiscal Year Ended                            Six Months Ended
                                                                    January 31,                                    July 31,
Statements of Operations Data:                               1997              1996                      1997             1996
                                                           --------          --------                  --------          ------
<S>                                                       <C>                    <C>                  <C>              <C>       
Service Revenue................................           $7,056,270             $7,195,176           $5,459,668       $2,633,958
Merchandise Revenue............................              242,177               926,008                 8,348          124,540
                                                          ----------             ---------             ---------       ----------
  Total Revenue................................            7,298,447              8,121,184            5,468,016        2,758,498
                                                          ----------             ----------            ---------        ---------
  Gross Profit.................................            2,233,859              3,711,962            2,583,439          396,152
Selling, General &
  Administrative Expenses......................            2,904,372              2,799,841            1,062,128        1,671,502
                                                          ----------             ----------            ---------       ----------
  Operating Income (Loss)......................            (670,513)                912,121            1,521,311      (1,275,350)
Other Expense, Net ............................              309,992                314,127              442,713          108,653
                                                          ----------             ----------            ---------       ----------
Income (Loss) Before Income Taxes..............            (980,505)                597,994            1,078,598      (1,384,003)
  Net Income (Loss)............................            (603,317)                191,994              589,598        (905,540)
Earnings (Loss) Per Share......................           $   (0.09)             $     0.03            $    0.07       $   (0.14)
Weighted Average
  Outstanding Shares...........................            6,658,891             6,084,542             7,087,838        6,463,909
Pro Forma(1) Earnings (Loss) Per Share.........           $   (0.11)             $    0.06             $    0.08        $  (0.17)
Pro Forma(1) Weighted Average
  Outstanding Shares...........................            5,503,215             5,028,547             5,857,717        5,342,074
<CAPTION>
                                                                                         July 31, 1997

Balance Sheet Data:                                                             Actual                 As Adjusted(2)
- -------------------                                                             ------                 --------------
<S>                                                                        <C>                          <C>         
Working Capital................................                            $ 11,681,190                 $ 11,681,190
Total Assets...................................                              20,079,046                   20,079,046
Long-term debt, less current portion...........                              10,960,682                    4,050,682
Redeemable Common Stock .......................                                 503,820                      503,820
Stockholders' Equity...........................                               4,265,724                   11,175,724
    

<FN>
(1)         Pro forma data is presented to reflect a provision  for income taxes
         as if DISC, a Subchapter S Corporation prior to the merger between DISC
         and PMM,  had not been a  Subchapter  S  Corporation,  and the proposed
         1-to-1.21 reverse stock split.    

(2)      Assumes     (a)      the net proceeds of this  offering will be applied
         initially  to the  temporary  reduction  of the  outstanding  principal
         balance  of  the   Company's   credit   facility   resulting  in  total
         availability thereunder of $8,461,000 and    (b) the proposed 1-to-1.21
         reverse stock split.    .
</FN>
</TABLE>
                                        6
<PAGE>
                                  RISK FACTORS

         Any  forward-looking  statements  set  forth  in  this  Prospectus  are
necessarily subject to significant  uncertainties and risks, including,  but not
limited to those set forth in "RISK FACTORS." When used in this Prospectus,  the
words "believes,"  "anticipates,"  "intends," "expects," and similar expressions
are intended to identify  forward-looking  statements.  Actual  results could be
materially different as a result of various  possibilities,  including increased
competition,  significant changes in the marketing strategies of publishers, the
inability  of  the  Company  to  successfully   manage  its  expansion  and  the
availability of suitable  acquisition  candidates.  Readers are cautioned not to
place undue reliance on forward-looking  statements,  which speak only as of the
date  hereof.  The Company  undertakes  no  obligation  to publicly  release the
results of any revisions to these  forward-looking  statements which may be made
to reflect  events or  circumstances  after the date  hereof or to  reflect  the
occurrence of unanticipated events.    

         Prospective  Investors should consider carefully the following factors,
in addition to the other information contained in this Prospectus, in evaluating
an investment in the Common Stock offered hereby.


Dependence on the Marketing and Distribution Strategy of Publishers

         Substantially all of the Company's  revenues are currently derived from
the service  revenues  earned in connection with the collection of payments owed
to the  Company's  retailer  clients from  magazine  publishers  under  programs
designed by  publishers  to provide  magazine  retailers  with an  incentive  to
increase single copy magazine sales. Although these incentive programs have been
offered as part of the publishers'  overall marketing  strategy for more than 20
years,  the  incentive  programs  are  governed  by  short-term  contracts  and,
accordingly,  magazine publishers are under no long-term contractual  obligation
to continue the incentive  programs in their present form or otherwise.  Certain
magazine  publishers  have entered into  experimental  contracts  with  magazine
retailers under which selected  magazines and other  periodicals are distributed
directly to such retailers rather than indirectly  though  independent  magazine
distributors.  Such  arrangements  replace  the  traditional  incentive  payment
programs with discounted sale pricing.  If magazine  publishers increase the use
of direct retail  distribution  without  incentive payment programs or otherwise
discontinue  or  significantly  modify  the  incentive  programs  to  which  the
Company's services relate in a manner which is not compatible with the Company's
services,  the Company's  results of operations  and financial  condition may be
materially and adversely affected. See "BUSINESS-The Magazine Industry."

Risk Associated with the Advance Pay Program

         The recent  increases  in revenue  and  profitability  recorded  by the
Company result,  in part, from the admission of existing retailer clients to the
Advance Pay Program.  The profitability of the Advance Pay Program is dependent,
in part, on (a) the  difference  between the service  revenues  collected by the
Company  with  respect to the Advance Pay Program and the  interest  paid by the
Company  for  borrowed  funds  advanced  thereunder  and (b) the  length  of the
collection period of the trade accounts  receivable  associated with the Advance
Pay Program.  Interest  rates  applicable to borrowings  made by the Company are
subject to fluctuation and any decrease in the spread between  service  revenues
collected  and  interest  paid  would have a  negative  effect on the  Company's
results of operations and financial  condition.  The availability of funds under
the Company's  credit  facility is  conditioned  on the  maintenance  of certain
financial  ratios.  There can be no  assurance  that the Company will be able to
satisfy such conditions.  See "MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION   AND  RESULTS  OF   OPERATIONS-Liquidity   and  Capital   Resources."
Additionally,  any increase in the average  collection period for trade accounts
receivable  associated  with the Advance Pay Program will increase the Company's
interest  expense  and  have a  negative  effect  on the  Company's  results  of
operations and financial condition.

         Furthermore,  in connection  with the Advance Pay Program,  the Company
assumes the risk otherwise borne by the retailer client that magazine publishers
will refuse or be unable to pay the amount of incentive payments claimed.  Based
on historical  experience,  the Company  maintains a reserve of 2% of all claims
submitted  against such refusal or  inability  to pay.  However,  if a prominent
magazine  publisher files a petition in bankruptcy or otherwise seeks protection
from its creditors, such reserve may be inadequate and the results of operations
and  financial  condition  of the  Company  could be  materially  and  adversely
affected.

                                       7
<PAGE>
   
Unspecified Acquisitions

         The Company has  allocated  $500,000  (or 7.2%) of the net  proceeds of
this offering to acquire businesses primarily by issuing equity securities,  but
may  also  utilize  cash  payments  or  debt  financing,   or  both,  in  making
acquisitions.  At the date of this Prospectus, the Company has no commitments or
contracts to acquire any  businesses.  Furthermore,  management has not selected
any specific  business for  investment of any of the proceeds of this  offering.
Purchasers  of Common  Stock will not have the  opportunity  to vote on any such
potential  acquisitions  or review the  financial  status of any  business to be
acquired.  Shareholders  of the Company  must rely upon  management  for prudent
expenditure of the funds of the Company in making such acquisitions.  Management
of the  Company  does  not  anticipate  seeking  independent  appraisals  of any
businesses which it may acquire.    

Possible Need for Additional Financing

         To date,  the Company has met its  liquidity  requirements  through the
private sale of its equity  securities  and  borrowings  under  existing  credit
facilities.  However,  the  Company  will not be able to expand its  Advance Pay
Program,  in  accordance  with the  Company's  current plan  without  additional
financing.  If the  proceeds  of  this  offering  together  with  the  Company's
currently available funds and internally generated cash flows are not sufficient
to satisfy its financing needs, the Company likely will seek additional  funding
through  increased bank borrowings  and/or the public or private sale of debt or
equity  securities.  There can be no  assurance  that  additional  funds will be
available on a timely basis, on acceptable  terms or at all, or that such funds,
if raised,  would be  sufficient to permit the Company to continue its expansion
as planned.  If the proceeds of this offering and funding through any additional
public  or  private  sales of debt or  equity  securities  are  inadequate,  and
borrowings  under the  existing  credit  facility  or a  comparable  replacement
thereof  are not  available,  the Company may be required to curtail the Advance
Pay  Program.     If the Company is required to pay  $2,150,000  from its credit
facility in connection with amounts due for an acquisition, the amount available
for the Advance Pay Program would be reduced.     See  "MANAGEMENT'S  DISCUSSION
AND  ANALYSIS OF FINANCIAL  CONDITION  AND RESULTS OF  OPERATIONS-Liquidity  and
Capital Resources."

Risk of Increased Competition

         Competition  among  providers  of many of the  Company's  products  and
services,  particularly  the processing of incentive  payment claims,  is highly
competitive.  While such  competition  is  fragmented,  the  Company  recognizes
approximately  32  direct  competitors,  all of which are  closely-held  private
companies.  Based on its review of the industry and  informal  discussions  with
magazine publishers and retailers,  the Company believes that none of its direct
competitors have greater financial, technological, marketing and sales resources
than the Company.  However,  it is possible that certain services offered by the
Company could be performed directly by its retail customers or otherwise offered
or performed in the future by publishers,  distributors or other  organizations,
such as Nielsen IRI and Audit Bureau of Circulation.  Many of such organizations
have greater  financial,  technological,  marketing and sales resources than the
Company. Additionally, competitors may develop new or different service programs
which are  perceived by  customers  to be of similar or superior  quality at the
same or lower prices than the Company's services. There can be no assurance that
its present competitors or companies that choose to enter its marketplace in the
future will not exert significant competitive pressures on the Company resulting
in a deterioration  of the business  environment in which the Company  operates,
including  a  decrease  in the  number of clients  served by the  Company  and a
decrease   in   the   service   revenues   chargeable   by  the   Company.   See
"BUSINESS-Competition."

                                       8
<PAGE>
Management of Expansion

         The Company  intends to continue to implement  its  expansion  strategy
through  the  acquisition  of one or more  companies  which offer  products  and
services compatible to those of the Company,  some of which may involve products
or services with which  management  of the Company has little or no  experience.
Such  acquisitions  also could  continue  to place a  significant  strain on the
Company's  capital  and  human  resources.  There can be no  assurance  that the
Company will be able to adequately manage its expansion successfully,  introduce
new services or products,  or integrate any business  which it may acquire,  the
failure of any of which could have a material adverse effect on the Company.

Need to Manage New Service Introduction

         The Company  believes that its future growth is dependent,  in part, on
its ability to  anticipate  the  informational  needs of existing and  potential
clients  and  develop and  introduce,  in a timely  manner,  new  services  that
adequately  address such needs.  There can be no assurance that the Company will
be  successful in  developing,  introducing  and marketing new services.  If the
Company is unable to introduce  new services or if the Company's new services do
not receive sufficient market acceptance,  the Company's revenues and results of
operations may be adversely affected.

Limited Trading Volume for Common Stock.

         Although the Company's Common Stock is quoted on Nasdaq  SmallCap,  the
volume  of shares  of  Common  Stock  actually  traded,  as  reported  by Nasdaq
SmallCap,  averaged  approximately     28,000      shares  per week  during  the
four-week period ended    August 29    ,  1997. There can be no assurance that a
public  market  having the  desirable  characteristics  of depth,  liquidity and
orderliness, over which neither the Company, its affiliates, nor any marketmaker
has control will develop or, if developed, will be sustained. Persons purchasing
the securities  offered hereby may be unable to readily sell such  securities at
such time or price as the security holder may desire.

   Possible Delisting

         The trading of the Common Stock on the Nasdaq  SmallCap is  conditioned
upon the Company meeting certain asset, capital and surplus,  earnings and stock
price tests.  The  requirements  to maintain  eligibility on the Nasdaq SmallCap
requires the Company to maintain net  tangible  assets in excess of  $2,000,000,
and  (subject  to certain  exceptions)  a bid price of $1.00 per  share.  If the
Company fails to satisfy either of these tests, the Common Stock may be delisted
from  trading on the Nasdaq  SmallCap.  The  effects of  delisting  include  the
limited  release of market  prices of the  Common  Stock and more  limited  news
coverage of the Company. Delisting may restrict investors interest in the Common
Stock and  materially  adversely  effect the  trading  market and prices for the
Common Stock and the  Company's  ability to issue  additional  securities  or to
secure additional financing.    

   Penny Stock Regulation

         If the Common Stock were delisted  from trading on the Nasdaq  SmallCap
and the trading  price of the Common  Stock were less than $5.00 per share,  the
Common Stock would be subject to Rule 15g-2 under the Exchange Act,  which among
other things  requires  that  brokers/dealers  satisfy  special  sales  practice
requirements, including making individualized written suitability determinations
and receiving a purchaser's  written  consent prior to any  transaction.  If the
Common Stock was  delisted and the trading  price was less than $5.00 per share,
the  Common  Stock  could  also be  deemed  Penny  Stock  under  the  Securities
Enforcement and Penny Stock Reform Act of 1990,  which would require  additional
disclosure in connection  with trades in the Common Stock including the delivery
of a  disclosure  schedule  explaining  the nature and risks of the penny  stock
market. Such requirements could severely limit the liquidity of the Common Stock
and the  ability of  purchasers  in this  offering  to sell their  shares in the
secondary market.    

                                       9
<PAGE>
Shares Eligible for Future Sale;    Preferred Stock;     Registration Rights

         Of  the      6,014,263       shares  of  Common  Stock  outstanding  on
   September 4,      1997,     1,656,854      shares are currently  eligible for
sale to the public by persons who are not  "affiliates"  of the Company  without
restriction  except, in certain cases,  volume limitation.  All of the remaining
shares of Common Stock  outstanding are "restricted"  within the meaning of Rule
144 under  the     Securities      Act,  and may not be sold in the  absence  of
registration  under  the     Securities      Act  or  the  exemption  therefrom.
However,  the Company, its executive officers and directors and certain other of
its  shareholders,  who as of     September  4, 1997  beneficially      held  an
aggregate of    4,728,364     shares of Common Stock, have agreed that they will
not without the prior consent of the  Representative,  sell or otherwise dispose
of any  shares of Common  Stock  beneficially  owned by them for a period of one
year from the date of this Prospectus.  Thereafter, such persons are entitled to
sell,  without the consent of the  Representative,  an increasing portion of the
shares beneficially owned by them, subject in some cases to the volume and other
conditions of Rule 144.

         Pursuant to  authority  granted by its Articles of  Incorporation,  the
Company's  Board of Directors has  authority to issue up to 2,000,000  shares of
Preferred Stock and to determine the price, rights, preferences,  privileges and
restrictions  thereof,  including  voting  rights,  without any further  vote or
action by the Company's shareholders. The voting and other rights of the holders
of Common Stock will be subject to and may be  adversely  affected by the rights
of the  holders of any  Preferred  Stock that may be issued in the  future.  The
issuance of Preferred Stock, while providing desirable flexibility in connection
with obtaining  necessary  capital  resources and for other corporate  purposes,
could have the effect of delaying,  deferring or  preventing a change of control
of the Company.  The Company has no current arrangements to issue any additional
shares of Preferred Stock. See "DESCRIPTION OF CAPITAL STOCK."    

            The      Company  has  filed  a  registration  statement  under  the
Securities Act to register an aggregate of 520,661 shares of Common Stock issued
or reserved for issuance under the Company's 1995    Incentive      Stock Option
Plan and 41,322 shares issued or reserved for issuance under the Company's Stock
Award Plan. The holders of approximately     619,061      shares of Common Stock
have the right to require  the  Company to file a  registration  statement  with
respect to the sale of such shares.  No prediction can be made as to the effect,
if any, that future sales of Common Stock or the availability of such shares for
sale will have on the market price of the Common Stock  prevailing  from time to
time. Sales of substantial  amounts of Common Stock, or the perception that such
sales might occur,  could  adversely  effect the prevailing  market price of the
Common Stock. See "CAPITALIZATION" and "SHARES ELIGIBLE FOR FUTURE SALE."

Continued Control By Management

         Upon completion of this offering,  the Company's executive officers and
directors  will  beneficially  own  approximately     47.8%  (45.0%      if  the
Over-Allotment  Option is exercised in full) of the outstanding shares of Common
Stock.  As a result,  the Company's  executive  officers and directors will have
effective  voting control of the Company and the practical  ability to elect all
of the  Company's  directors and determine the vote on any matter being voted on
by the Company's  shareholders,  including any merger,  sales of assets or other
change of control of the Company.  The Company's  Articles of Incorporation  and
Bylaws do not provide for  cumulative  voting in the election of directors.  See
"PRINCIPAL AND SELLING  SHAREHOLDERS" and "CERTAIN PROVISIONS OF THE ARTICLES OF
INCORPORATION AND BYLAWS."

                                        10
<PAGE>
   Related Party Transactions; Potential Conflicts of Interest

         From time to time, the Company has engaged in various transactions with
its directors,  executive officers and other affiliated  parties.  The terms and
conditions of such  transactions were not negotiated on an arms-length basis and
inherently  involve  conflicts  of interest  between the Company and the related
party.  However,  all future transactions  between the Company and its officers,
directors,  principals,  shareholders  and  affiliates  will  be  approved  by a
majority of the independent and  disinterested  outside directors and must be on
terms no less favorable to the Company than could be obtained from  unaffiliated
third parties under similar circumstances.    

Dependence on Key and Other Personnel

         The Company  believes  that its success is  dependent,  in part, on the
efforts of its key  executives,  including S. Leslie  Flegel and William H. Lee.
The  Company  has  entered  into  employment  agreements  with  all of  its  key
executives except W. Brian Rodgers and Messrs.  Flegel and Lee,    each of which
are required as a condition to the  consummation  of this offering to enter into
an  employment  agreement  with  the  Company  effective  as of the date of this
Prospectus    .  Although  the  Company  believes  that  the  loss of no  single
executive will have a material  adverse effect on the Company,  certain  events,
many of which are beyond the control of the Company, could result in the loss of
the  services  of such  executives.  The  Company  has  procured  and intends to
maintain  policies of  insurance  on the lives of certain  members of its senior
management, including Messrs. Flegel and Lee. See "MANAGEMENT."

No Dividends With Respect to Common Stock

         The Company currently anticipates that it will retain all of its future
earnings,  if any, for use in the expansion  and operation of its business,  and
does  not  anticipate  paying  any cash  dividends  on its  Common  Stock in the
foreseeable  future.  There can be no  assurance  that the Company will pay cash
dividends at any time with respect to the Common  Stock,  or that the failure to
pay dividends  for a period of time will not  adversely  affect the market price
for the Company's  Common  Stock.  See "PRICE RANGE OF COMMON STOCK AND DIVIDEND
POLICY."

Anti-Takeover Affects of Articles of Incorporation and Bylaws

         The Company's Board of Directors has authority to issue up to 2,000,000
shares of  preferred  stock and to  determine  the price,  rights,  preferences,
privileges  and  restrictions  thereof,  including  voting  rights,  without any
further vote or action by the Company's shareholders.  The voting and the rights
of the holders of Common Stock will be subject to and may be adversely  affected
by, the rights of the holders of any  preferred  stock that may be issued in the
future. The issuance of preferred stock, while providing  desirable  flexibility
in connection  with obtaining  necessary  capital  resources and other corporate
purposes, could have the affect of delaying, deferring or preventing a change in
control of the  Company.  The Company has no current  arrangements  to issue any
additional  shares of preferred  stock.  See  "DESCRIPTION OF CAPITAL STOCK." In
addition,  the Company's  Articles of  Incorporation  and Bylaws include certain
provisions providing for the staggered election of directors and restrictions on
the  ability of  shareholders  to call  special  meetings of  shareholders.  See
"CERTAIN PROVISIONS OF THE ARTICLES OF INCORPORATION AND BYLAWS." The Company is
also subject to the Missouri  Takeover Bid  Disclosure  Act, which under certain
circumstances  may  prohibit a business  combination  between  the Company and a
shareholder  owning 20% or more of the outstanding  voting power of the Company.
Such  provisions  could have the affect of delaying,  deferring or  preventing a
change in control of the Company.

                                       11
<PAGE>
Representative's Warrants

         The Company will sell to the Representative  and/or its designees,  for
nominal  consideration,  the  Representative's  Warrants  to  purchase  from the
Company up to 200,000 shares of Common Stock. The Representative's  Warrants are
exercisable  for a period of four years  commencing on the first  anniversary of
the date of this Prospectus,  at an exercise price equal to  $_____________  per
share. For the life of the Representative's  Warrants, the holders are given, at
nominal cost, the  opportunity to profit from a rise in the market price for the
securities  of the  Company  without  assuming  the  risk of  ownership,  with a
resulting  dilution in the interest of other  security  holders.  As long as the
Representative's Warrants remain unexercised,  the terms under which the Company
could obtain additional capital may be adversely affected. Moreover, the holders
of the Representative's Warrants may be expected to exercise them at a time when
the Company would, in all likelihood,  be able to obtain any needed capital by a
new offering of its  securities on terms more  favorable  than those provided by
the   Representative's   Warrants.   Additionally,   if  the   holders   of  the
Representative's  Warrants should exercise their registration rights to effect a
distribution  of the  Representative's  Warrants or underlying  securities,  the
Representative,  prior to and during such distribution, will be unable to make a
market in the  Company's  securities  and will be  required to comply with other
limitations  on trading set forth in Rules 101,  103,  and 104 of  Regulation  M
promulgated  under the Exchange Act.  Such rules  restrict the  solicitation  of
purchasers of a security when a person is interested in the distribution of such
security and also limit market making  activities by an interested  person until
the completion of the distribution.  If the  Representative  must cease making a
market,  the  market  and  market  price for such  securities  may be  adversely
affected  and the  holders  of  such  securities  may be  unable  to  sell  such
securities. See "UNDERWRITING."

Representative's Influence on the Market

         A significant  amount of the Common Stock offered hereby may be sold to
customers  of the  Representative.  Such  customers  subsequently  may engage in
transactions  for the sale or purchase of shares of Common Stock through or with
   the     Representative.  If it participates in the market, the Representative
may exert a  dominating  influence  on the market for the shares of Common Stock
offered hereby. Such market making activity may be discontinued at any time. The
price and liquidity of the shares may be  significantly     affected      by the
degree,  if any,  of the  Representative's  participation  in such  market.  See
"DESCRIPTION OF CAPITAL STOCK" and "UNDERWRITING."

                                       12
<PAGE>
                                 USE OF PROCEEDS

         The  following  table  sets  forth  the  Company's  anticipated  use of
proceeds, expressed in dollars and as a percentage of gross proceeds.

                                                     Amount         Percentage
                                                     ------         ----------
Gross proceeds                                     $8,000,000          100.0%
   Less:
     Underwriting discounts                           640,000            8.0%
     Offering expenses                                450,000            5.6%
                                                   ----------          ------

Net proceeds                                       $6,910,000           86.4%
                                                   ----------         -------

Use of Proceeds:

Expansion of Advance Pay Program                    5,000,000           62.5%

Development of new or enhanced
  products and services                             1,310,000           16.4%

Acquisition of one or more
  businesses                                          500,000            6.3%

Working Capital and general corporate
  purposes, including the continued
  upgrade of the Company's computer systems           100,000            1.2% 
                                                  -----------        --------

Total Use of Proceeds                              $6,910,000          100.0%
                                                  ===========        ========
    

         Pending  the use of the net  proceeds  from the sale of the  shares  of
Common Stock as described  above such funds will be used to  temporarily  reduce
the principal balance under the Company's credit facility.  Such credit facility
provides  for  the  availability  of  up  to  $12,500,000  of  borrowings  until
termination by Wachovia Bank on not less than 13 months prior notice. At    July
31    ,  1997, the outstanding  principal balance under this credit facility was
   $10,949,000      the  effective  interest  rate  thereon  was 9.1875% and the
unused  availability  thereunder  was  approximately     $1,551,000    .   After
application  of the net proceeds of this offering to the temporary  repayment of
the outstanding principal balance on its credit facility, the Company intends to
make additional borrowings under the credit facility for the foregoing purposes.

         The foregoing  represents the Company's present  intentions for the use
of the proceeds of this offering based on its currently contemplated operations,
business plan and currently  prevailing  economic and industry  conditions.  The
Company's  business plan contemplates that the Company may acquire businesses or
introduce  additional  products and  services.  Although the Company has had and
will continue to have discussions with potential acquisition  candidates it does
not  have  any  present  agreements  or  understandings   with  respect  to  any
significant  acquisitions.  Changes in the proposed  expenditures may be made in
response to, among other things,  changes in the Company's  plans and its future
revenues and expenditures, as well as changes in general industry conditions and
technology.

         The Company believes that the net proceeds of this offering,  cash flow
from operations, trade credit and existing lines of credit will be sufficient to
meet its  immediate  cash  needs and  finance  its plans for  expansion  for the
indefinite future, and in any case for not less than twelve months from the date
of this Prospectus.  This belief is based upon certain assumptions regarding the

                                       13
<PAGE>
Company's  business  and cash flow as well as  prevailing  industry and economic
conditions. The Company's capital requirements may vary significantly, depending
on how  rapidly  management  seeks to  expand  the  business  and the  expansion
strategies  elected.  Accordingly,  the  Company  may,  in the  future,  require
additional  financing to continue to expand its business.  There is no assurance
that the Company  will be  successful  in  obtaining  additional  financing,  if
required,  on favorable  terms,  or at all. If the Company were unable to obtain
additional  financing,  its ability to meet its current plan for expansion could
be  materially  and  adversely   affected.   See   "CAPITALIZATION"      and    
"MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF FINANCIAL  CONDITION  AND RESULTS OF
OPERATIONS."

                           PRICE RANGE OF COMMON STOCK


         From June 22, 1995 until February 12, 1996, the Company's  Common Stock
was quoted on the Nasdaq OTC Bulletin Board. Beginning on February 12, 1996, the
Common  Stock was quoted on the Nasdaq  SmallCap  under the symbol  "SORC."  The
following table sets forth, for the periods indicated,  the high and low closing
bid prices for the Common  Stock as reported by the OTC  Bulletin  Board and the
Nasdaq SmallCap, as applicable.

<TABLE>
<CAPTION>
                                                                        Actual                        Pro forma(1)
                                                                        ------                        ------------
                                                               High              Low              High              Low
                                                               ----              ---              ----              ---
<S>                                                           <C>               <C>              <C>               <C>
Fiscal 1996
         Second Quarter (beginning June 22, 1995)             $7.00             $6.00            $ 8.47            $7.26
         Third Quarter                                        $8.50             $6.25            $10.29            $7.56
         Fourth Quarter                                       $7.50             $3.50            $ 9.08            $4.24

Fiscal 1997
         First Quarter                                        $5.75             $4.38            $ 6.96            $5.30
         Second Quarter                                       $4.75             $4.00            $ 5.75            $4.84
         Third Quarter                                        $4.75             $2.63            $ 5.75            $3.18
         Fourth Quarter                                       $3.25             $2.25            $ 3.93            $2.72

Fiscal 1998
         First Quarter                                        $2.88             $2.13            $ 3.48            $2.58
         Second Quarter                                       $3.06             $1.00            $ 3.70            $1.21    

<FN>
(1)  Pro forma to reflect the proposed 1-to-1.21 reverse stock split.
</FN>
</TABLE>
            The foregoing quotations reflect inter-dealer prices, without retail
mark-up,  mark-down or  commission,  and may not  necessarily  represent  actual
transactions.      On     September  8    ,  1997,  the last sale  price for the
Common Stock as reported by the Nasdaq SmallCap was    $3.06     per share    or
$3.71 per share after giving  effect to the  proposed  1-to-1.21  reverse  stock
split    .  As of    September  4    ,  1997,  there were    171      holders of
record of the Common Stock.

                                 DIVIDEND POLICY

         During the last two years,  the  Company  has not  declared or paid any
cash dividends on its Common Stock. The Board of Directors  presently intends to
retain  all of its  earnings,  if any,  for  the  development  of the  Company's
business  for the  foreseeable  future.  The  declaration  and  payment  of cash
dividends  in the future will be at the  discretion  of the  Company's  Board of
Directors  and will  depend upon a number of factors,  including  among  others,
future  earnings,   operations,  capital  requirements,  the  general  financial
condition of the Company and such other  factors that the Board of Directors may
deem relevant.

                                       14
<PAGE>
                                 CAPITALIZATION

         The following table sets forth the capitalization of the Company (i) as
of    July 31    , 1997, (ii) pro forma to reflect        the proposed 1-to-1.21
reverse  stock  split as if such     transaction      had  occurred  on     July
31    , 1997, and (iii) pro forma as adjusted to reflect the sale by the Company
of the  shares  of  Common  Stock  offered  hereby  and the  application  of the
estimated net proceeds therefrom.  This table should be read in conjunction with
the financial statements of the Company,  "MANAGEMENT'S  DISCUSSION AND ANALYSIS
OF FINANCIAL  CONDITION AND RESULTS OF OPERATIONS"  and  "DESCRIPTION OF CAPITAL
STOCK" included elsewhere in this Prospectus.
<TABLE>
<CAPTION>
                                                                                                 July 31, 1997
                                                                                              -------------
                                                                                                             Pro Forma
                                                                                Actual       Pro Forma      As Adjusted
                                                                                ------       ---------      -----------
<S>                                                                          <C>             <C>             <C>         
Long-term debt (less current portion).................................       10,960,682      10,960,682      4,050,682(a)

 Redeemable Common Stock, par value $0.01 per share 
   111,245 shares  outstanding
   actual, 91,938 shares pro
   forma and pro forma as adjusted....................................          503,820         503,820        503,820

Stockholders' equity:

 Common Stock, par value $0.01 per share 
   7,165,953 shares outstanding actual,
     5,922,275 shares pro forma, and 
     7,922,275 shares outstanding pro forma
     as adjusted .....................................................           71,659          59,223            79,223

 Additional paid-in capital...........................................        3,292,872       3,305,308        10,195,308

 Retained earnings ...................................................          901,193         901,193           901,193

         Total stockholders' equity ..................................        4,265,724       4,265,724        11,175,724    

Total capitalization .................................................       15,730,226      15,730,226        15,730,226
    

<FN>

(a)  Assumes the net proceeds of this  offering will be applied to the temporary
     reduction in the  outstanding  principal  balance of the  Company's  credit
     facility resulting in total availability thereunder of    $8,461,000    .
</FN>
</TABLE>
                                       15
<PAGE>
                             SELECTED FINANCIAL DATA

         The selected  financial data as of and for the periods  presented below
have been derived from the financial  statements  of the Company.  The financial
statements  of the Company as of and for the fiscal years ended January 31, 1997
and 1996 have been  audited  by BDO  Seidman,  LLP,  and its  report  thereon is
included elsewhere herein. The balance sheet data as of    July 31    , 1997 and
the  statement  of  operations  data as of and for the     six      months ended
   July  31    ,  1997 and 1996  have  been  derived  from  unaudited  financial
statements,  which have been prepared on the same basis as the audited financial
statements and in the opinion of management, include all adjustments (consisting
of  only  normal  recurring   adjustments)   necessary  to  present  fairly  the
information  set forth herein.  Results of operations for the    six      months
ended    July 31    ,  1997 are not necessarily  indicative of the results to be
expected for the year ending  January 31,  1998.  The  selected  financial  data
should be read in conjunction with the financial statements, including the notes
thereto, appearing elsewhere in this Prospectus and "MANAGEMENT'S DISCUSSION AND
ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS."
<TABLE>
<CAPTION>
   
                                                             Fiscal Year Ended                            Six Months Ended
                                                                 January 31,                                   July 31,
Statements of Operations Data:                         1997                     1996                 1997                  1996
                                                 ---------------          --------------        --------------         -------------
<S>                                                <C>                      <C>                    <C>                  <C>       
Service Revenues............................       $7,056,270               $7,195,176             $5,459,668           $2,633,958
Merchandise Revenues........................          242,177                  926,008                  8,348              124,540
                                                    ---------               ----------                -------            ---------
                                                    7,298,447                8,121,184              5,468,016            2,758,498
Cost of Service Revenues....................        4,862,207                3,859,409              2,851,857            2,351,092
Cost of Merchandise Sold....................          202,381                  549,813                 32,720               11,254
                                                    ---------                ---------               --------           ----------
Gross Profit................................        2,233,859                3,711,962              2,583,439              396,152
Selling, General & Administrative Expenses .        2,904,372                2,799,841              1,062,128            1,671,502
                                                    ---------               ----------            -----------           ----------
  Operating Income (Loss)...................        (670,513)                  912,121              1,521,311          (1,275,350)
Other Income (Expense)......................        (309,992)                (314,127)             ( 442,713)           ( 108,653)
                                                  -----------               ----------             ----------           ----------
  Income (Loss) Before Income Taxes.........        (980,505)                  597,994              1,078,598          (1,384,003)
  Income Tax (Expense) Benefit..............          377,188                (406,000)              (489,000)              478,463
                                                   ----------             ------------            -----------             --------
  Net Income (Loss).........................        (603,317)                  191,994                589,598            (905,540)
Earnings (Loss) per Share...................          $(0.09)                    $0.03                  $0.07              ($0.14)
Pro Forma(1) Earnings
  (Loss) per Share..........................           (0.11)                     0.06                   0.08               (0.17)
Pro Forma(1) Weighted Average Outstanding
  Shares....................................        5,503,215                5,028,547              5,857,717            5,342.074
<CAPTION>
                                                               January 31,                               July 31, 1997
Balance Sheet Data:                                    1997                 1996              Actual                   As Adjusted
                                                     --------             --------          ----------                ------------
<S>                                                <C>                <C>                 <C>                         <C>         
Working Capital.............................       $2,322,778         $ 1,305,679         $ 11,681,190                $ 11,681,190
Total Assets   .............................       15,569,649           5,346,384           20,079,046                  20,079,046
Revolving Line of Credit....................        7,124,000           1,713,715                    -                           -
Long-term debt, less current portion........           22,814              32,341           10,960,682                   4,050,682
Redeemable Stock............................        1,026,326                   -              503,820                     503,820
Stockholders' Equity........................        3,145,622           2,017,626            4,265,724                  11,175,724
    
<FN>
(1)         Pro forma data is presented to reflect a provision  for income taxes
         as if DISC, a Subchapter S Corporation prior to the merger between DISC
         and PMM,  had not been a  Subchapter  S  Corporation,  and the proposed
         1-to-1.21  reverse  stock split.     
(2)      Assumes     (a)      the net proceeds of this  offering will be applied
         initially  to the  temporary  reduction  of the  outstanding  principal
         balance  of  the   Company's   credit   facility   resulting  in  total
         availability  thereunder  of  $8,461,000     ,  and  (b)  the  proposed
         1-to-1.21  reverse stock split.    
</FN>
</TABLE>
                                       16
<PAGE>
                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Overview

         For more than 20 years, The Source Information  Management Company (the
"Company") and its predecessors have provided information gathering,  consulting
and other information based services to operators of mass merchandise,  grocery,
convenience and pharmacy stores located throughout the United States and eastern
Canada. Currently, the Company provides monitoring and documentation services to
approximately     710      retailers,  such  as  Wal-Mart  Stores,  Inc.,  Kmart
Corporation,  Target Stores,  Inc., Food Lion,  Inc., and W.H.  Smith,  Inc., in
connection  with  processing and collection of incentive  payments from magazine
publishers on single copy sales of  approximately  6,000 magazine titles offered
in  approximately  70,000 stores.  As an extension of this service,  the Company
established its Advance Pay Program,  under which the Company advances an agreed
upon  percentage  of the  incentive  payments due to the retailer  from magazine
publishers.  It then directly collects from the publishers the claims due to the
retailer. In fiscal 1996 and 1997, the Company advanced approximately $1,783,000
and $16,743,000 under the Advance Pay Program,  respectively.  In October, 1996,
the  Company   expanded  its  services  and  potential   client  base  with  the
introduction  of the  Periodical  Information  Network  ("PIN"),  an information
service in which the  Company  provides  subscribing  magazine  publishers  with
industry-wide, single copy magazine sales information in a user friendly format.
Based on conversations with representatives of magazine publishers,  the Company
believes that publishers and  advertisers  perceive that PIN provides a valuable
basis on which to  formulate  marketing,  distribution,  advertising  and  other
policies.

         A majority of the  Company's  revenues  are derived  from  service fees
earned in  connection  with the  collection  of incentive  payments  owed to the
Company's retailer clients from magazine publishers. Most such incentive payment
programs  offer  the  retailer  a cash  rebate,  equal  to a  percentage  of the
retailer's  actual  net  sales  of the  publisher's  titles,  which  is  payable
quarterly upon submission of a properly  documented claim. Under agreements with
its  retailer  clients,  the  Company  gathers  sales data,  submits  claims for
payment,  collects payments and receives a percentage of the aggregate  payments
collected on the retailers' behalf.  Claims for incentive payments are generally
submitted  to  the  publishers  quarterly  based  on  actual  net  sales  of the
publishers'  titles  recorded  in  the  previous  calendar  quarter.  Except  in
connection  with its Advance Pay Program,  the Company does not guarantee to its
retailer  clients any payments due to the client from magazine  publishers,  and
accordingly,  does not assume any credit  risk  associated  with such  incentive
payments.  In substantially  all the contracts under the Advance Pay Program the
Company bears the risk of  uncollectibility  associated with collecting payments
from publishers. To date,    management believes that     the reserve maintained
by  the  Company  as an  allowance  for  doubtful  accounts  in  the  amount  of
approximately 2% of accounts receivable    is     adequate to satisfy any losses
incurred by the Company from uncollectible accounts receivable.

         Under  both the  standard  arrangement  and the  Advance  Pay  Program,
service  revenues are  recognized at the time claims for incentive  payments are
substantially  completed for  submission to the  publishers  based on the amount
claimed, less an estimated reserve necessary to maintain    an     allowance for
doubtful  accounts of  approximately 2% of trade accounts  receivable.  However,
under the standard arrangement, invoices for services provided by the Company in
connection  with the claim  process are not issued  until the  Company  receives
settlement  of the claim.  Under the Advance Pay  Program,  the  customer is not
invoiced for the service fee, which is the difference  between the claim and the
advance amount.

                                       17
<PAGE>
Results of Operations

         The  following  table sets forth,  for the periods  presented,  certain
information  relating to the operations of the Company expressed as a percentage
of Total Revenues:
<TABLE>
<CAPTION>
   
                                                Six Months Ended July 31,                     Fiscal Year Ended January 31,
                                                -------------------------                     -----------------------------
                                              1997               1996                            1997               1996
                                              ----               ----                            ----               ----

<S>                                           <C>                <C>                             <C>                <C>  
Service Revenues                              99.8%              95.5%                           96.7%              88.6%

Merchandise Revenues                           0.2                4.5                             3.3               11.4 

                                             100.0              100.0                           100.0              100.0 

Cost of Service Revenues                      52.2               85.2                            66.6               47.5 

Cost of Merchandise Sold                       0.6                0.4                             2.8                6.8 

                                              47.2               14.4                            30.6               45.7 

Selling, General &
  Administrative Expense                      19.4               60.6                            39.8               34.5 

Operating Income (Loss)                       27.8             (46.2)                           (9.2)               11.2 

Interest Expense, Net                        (7.4)              (3.6)                           (3.9)              (1.2) 

Other Income (Expense), Net                  (0.7)              (0.4)                           (0.4)              (2.7) 

Income (Loss) Before
  Income Taxes                                19.7             (50.2)                          (13.4)                7.4 

Net Income (Loss)                             10.8             (32.8)                           (8.3)                2.4 

    
</TABLE>

   Six Months Ended July 31, 1997 Compared to Six Months Ended July 31, 1996    


Service Revenues

         Increased  retailer  participation  in the  Advance  Pay  Program,  the
acquisitions  of Magazine  Marketing,  Inc.   ,      Readers  Choice,  Inc.  and
   Mike Kessler and Associates,  Inc. and     the  implementation  of PIN during
the third  quarter of fiscal  year 1997  contributed  to an  increase in service
revenue of approximately     $2,826,000     during the    six month period ended
July 31, 1997    . The increase consisted of approximately     $2,313,000     of
claims, PIN and Advance Pay Program revenue over the comparable period in fiscal
1997. Also, space design revenue increased from     $182,000      for the    six
months      ended     July  31    ,  1996  to     $695,000      for  the     six
months      ended    July 31    ,  1997.  Currently,  the Company is negotiating
flat fee arrangements;  however,  historically,  space design revenues have been
recognized  as  front  end  display  manufacturers  ship  the  displays  to  the
retailers, the timing of which is not within the Company's control. Space design
revenues have historically fluctuated  significantly depending upon a variety of
factors  including  the  number  and  magnitude  of   reconfiguration   programs
undertaken by the Company's  retailer client and the timely shipping of displays
by  manufacturers.  As a result,  variations  in the timing and amounts of space
design revenues could have a material adverse effect on the Company's  quarterly
operating results.
                                       18
<PAGE>
Merchandise Revenues and Cost of Merchandise Sold

         As a result of its  relationships  with the  leading  retailers  in the
United States,  the Company has had opportunities  from time to time to purchase
merchandise,  such as gift and  greeting  cards,  caps and  other  leisure  time
products for resale to its retailer clients. However,  management has decided to
de-emphasize this portion of its business in order to dedicate more resources to
its core services.  The revenues derived from merchandising  sales are declining
while the inventory is being liquidated.

Cost of Service Revenues and Selling, General and Administrative Expense ("Total
Costs")

            Total  Costs for the six month period ended July 31, 1997  decreased
approximately  $109,000 compared to the same period in the prior year, resulting
from a  $500,765  increase  in Cost of  Service  Revenues  offset by a  $609,374
decrease in Selling, General and Administrative Expense. The largest decrease in
Total Costs was in the data processing area. These costs decreased $174,000 over
last year's  comparable  period due to the  purchase of the  employment  service
company on January 1, 1997 which  previously  provided such  services.  However,
this decrease was partially offset by an increase in wages since the individuals
formerly  employed by the  employment  services  company are now employed by the
Company. The acquisitions of Magazine Marketing,  Inc., Readers Choice, Inc. and
Mike Kessler and Associates,  Inc. have led to increased costs, including wages,
amortization, rent and depreciation. Travel and entertainment expenses decreased
$38,000 and $16,000,  respectively.  Bad debt expense decreased $56,000 over the
same period in the prior year.    

   Other Expense    

         Interest Expense increased     $302,000     due to increased borrowings
necessary to fund the Advance Pay Program.

Income Tax Expense (Benefit)

         The effective  income tax rate for the    six  months     ended    July
31    ,  1997 was     45.3%  compared to 34.6% for the six months ended July 31,
1996.  This increase was a result of an increase in expenses not  deductible for
income tax purposes as a percentage of income  (loss)  before income  taxes    .
Such   non-deductible   expenses  include  meals  and  entertainment,   goodwill
amortization, and officers' life insurance premiums.

   Earnings Per Share

         In calculating  earnings per share, Net Income for the six months ended
July 31, 1997 was reduced by a constructive dividend of $109,937, which resulted
from the exchange of all 5,600 outstanding shares of Preferred Stock for 186,667
shares  of  Common  Stock  and  non-transferable  warrants  expiring  in 2000 to
purchase  310,710  shares  of  Common  Stock at an  exercise  price of $3.00 per
share.    

Fiscal 1997 Compared to Fiscal 1996

Service Revenues

         Increased  retailer  participation  in the  Advance  Pay  Program,  the
acquisition  of Magazine  Marketing,  Inc.  and  Readers  Choice,  Inc.  and the
implementation  of PIN during the third quarter of fiscal year 1997  contributed
to an  increase  in revenue  from claims  submission  services of  approximately
$468,000.  However,  space design revenue  decreased from  $1,243,000 in 1996 to
$636,000 in 1997  causing an overall  decrease in Service  Revenues of $139,000.
Currently,   the  Company  is  negotiating  flat  fee   arrangements;   however,
historically,  space design  revenues have been  recognized as front end display
manufacturers  ship the  displays to the  retailers,  the timing of which is not
within  the  Company's  control.  Based  on  management's  understanding  of the
anticipated  shipment dates for proposed and planned programs  expected to occur
during the next year,  space  design  revenue  should  exceed both 1996 and 1997
levels.

                                       19
<PAGE>
Merchandise Revenues

         As a result of its  relationships  with the  leading  retailers  in the
United States,  The Company has had opportunities  from time to time to purchase
merchandise,  such as gift and  greeting  cards,  caps and  other  leisure  time
products for resale to its retailer clients. However,  management has decided to
de-emphasize this portion of its business in order to dedicate more resources to
its core services.  Thus,  Merchandise Revenues decreased $684,000 from $926,000
in 1996 to $242,000 in 1997.

Cost of Merchandise Sold

         The  Cost of  Merchandise  Sold  decreased  primarily  as a  result  of
de-emphasizing this portion of the business as noted above.  Comparing the gross
profit percentage  associated with Merchandise Revenues to the prior year is not
considered  meaningful by management  since a wide variety of items with varying
profit margins have been purchased and resold.

Cost of Service Revenues and Selling, General and Administrative Expense ("Total
Costs")

         Total Costs  increased  approximately  $1,100,000     resulting  from a
$1,002,798  increase  in Cost of Service  Revenues  and a $104,531  increase  in
Selling, General and Administrative Expense    . Wages accounted for $840,000 of
the  increase.  New hires,  including  personnel  formerly  employed by Magazine
Marketing,  Inc., comprised  approximately $579,000 of this increase,  while the
balance of the increase was the result of wage increases and bonuses.  Insurance
costs increased  approximately $152,000 resulting from the addition of directors
and officers  insurance,  additional life insurance  policies and an increase in
the package policy due to the Company's  expansion into other states and Canada.
Rent,  telephone and  utilities  have  increased  $100,000 as a direct result of
expanding  the square  footage  rented in North  Carolina  and  adding  regional
offices in Canada,  Arizona and California  (which was subsequently  closed as a
result of de-emphasizing  the merchandising  portion of the business).  Computer
hardware  and  software  acquisitions  combined  with  equipment  and  furniture
acquisitions related to the additional regional offices contributed to a $48,000
increase  in  depreciation   expense.   Lastly,   bad  debt  expense   increased
approximately  $40,000.  Such  increases were mitigated by decreases in contract
labor and data entry costs.  During 1997,  permanent  hires  reduced the need to
utilize  temporary  employees as frequently  as in 1996,  and an increase in the
number of wholesalers  supplying sales data on tape contributed to a decrease in
data entry costs.

   Other     Expense

         Interest  Expense  increased  $191,000  due  to  increased   borrowings
necessary to fund the Advance Pay Program.    Registration expenses decreased by
$213,000 in 1997 following the one time expense incurred in 1996 to register the
Company's Common Stock under the Exchange Act.    

Income Tax (Benefit) Expense

         The  effective  income tax rate  decreased to 38.5% for 1997 from a pro
forma effective rate of 47.5% for 1996. This decrease was a result of a decrease
in expenses not  deductible  for income tax  purposes as a percentage  of income
(loss) before  income  taxes.  Such  non-deductible  expenses  include meals and
entertainment, officers' life insurance premiums and goodwill amortization.

   Seasonality

         To date,  the Company's  results of operation  have not been subject to
seasonal  variation and  management  does not expect such seasonal  variation to
occur in the future.    

                                       20
<PAGE>
Earnings Per Share

         In February  1997,  the  Financial  Accounting  Standards  Board issued
Statement of Financial  Accounting Standards No. 128, "Earnings Per Share" (SFAS
No. 128). The new standard  simplifies the standards for computing  earnings per
share and requires  presentation of two new amounts,  basic and diluted earnings
per share.  The Company will be required to  retroactively  adopt this  standard
when it reports its  operating  results  for the fiscal  quarter and year ending
January 31, 1998. When the Company adopts SFAS No. 128, it expects no changes in
its  previously  reported  Primary  and Fully  Diluted  earnings  per share.  In
addition,  SFAS No. 128 is expected to have no effect on earnings  per share for
the     six      months  ended     July  31    ,  1997  and  1996 if it had been
adopted.

Liquidity and Capital Resources

         The Company's primary cash requirements are for funding the Advance Pay
Program and selling, general and administrative expenses (particularly salaries,
travel    and entertainment    ) incurred in connection with the solicitation of
new clients and the maintenance of existing accounts.  Historically, the Company
has financed its business activities through         borrowings  under available
lines of credit,  cash flow from  operations  and through the issuance of equity
securities.

         Net cash used by operating activities increased from     $3,051,000    
during the    six     months ended    July 31    , 1996 to $3,542,000 during the
   six months     ended    July 31    , 1997. During the    six months     ended
   July 31    , 1997,     $2,787,000      was used to cover checks drawn against
future  deposits at January 31, 1997,  net cash used for the Advance Pay Program
was approximately    $339,000 and cash paid for interest was $359,000    .

         The average  collection  period for the    six months     ended    July
31    ,  1997 was     137      days compared to     148      days for the    six
months     ended    July 31    , 1996. The collection periods were calculated as
follows:  365  days/(Revenues/Average   Accounts  Receivable),   where  accounts
receivable  includes  all trade  accounts  receivable,  but only the  commission
portion of amounts  due from  publishers  in  association  with the  Advance Pay
Program.

         The Company is primarily engaged in the business of providing  services
to its retailer clients;  therefore,  its capital  expenditure  requirements are
minimal.  At    July  31    ,  1997,  the  Company had no  outstanding  material
commitments for capital expenditures.

         The Company has a credit  agreement  that provides for a revolving loan
of up to  $12,500,000  with Wachovia  Bank of North  Carolina,  N.A.  ("Wachovia
Bank").  Wachovia Bank has the right to terminate  the  agreement  upon not less
than thirteen  months prior written  notice.  Borrowings bear interest at a rate
related to the monthly  LIBOR index rate plus a percentage  ranging from 2.5% to
3.5% depending upon the ratio of funded debt to earnings before interest, taxes,
depreciation and amortization.  Borrowings are secured by personal guarantees of
Messrs.  S. Leslie Flegel and William H. Lee and their spouses and by a security
interest in substantially  all of the Company's  assets  including  receivables,
inventory,  equipment, goods and fixtures, software, contract rights, notes, and
general  intangibles.  Under the Credit  Agreement,  the  Company is required to
maintain certain financial ratios. Although the Company was not in compliance at
January 31, 1997, with the requisite ratio of Earnings  Before  Interest,  Lease
Obligations and Taxes to Interest Expense and Lease  Obligations  ("EBILT/IELO")
or the requisite ratio of Funded Debt to Total Capitalization  ("Debt/Cap"),  it
received  a  written  temporary  waiver  of  such  ratios  from  Wachovia  Bank.
Subsequently,  the Credit  Agreement  was amended to provide  the  Company  with
greater  flexibility with respect to the maintenance of certain financial ratios
including the  EBILT/IELO  and Debt/Cap  ratios.  At    July  31    ,  1997, the
Company  was in  compliance  with all  financial  ratios  imposed  by the Credit
Agreement,  as amended    . During fiscal 1999 certain of such financial  ratios
become more stringent; however, the Company expects to remain in compliance with
all financial ratios through October 31, 1998    . Although the Company believes
it is unlikely,  Wachovia Bank may decide to enforce any or all of its remedies,
including  declaring  the loan  immediately  due and payable,  if the  financial
ratios are not maintained.  Such action would have a material  adverse effect on
the financial  condition of the Company and would require the Company to curtail
the Advance Pay Program.

                                       21
<PAGE>
 
             At July 31, 1997, the Company's  total  long-term debt  obligations
were  $13,174,000.  Of such  amount,  $2,150,000  was incurred by the Company in
connection  with  its  acquisition  of all of the  stock  of  Mike  Kessler  and
Associates,  Inc. ("MKA").  Such indebtedness  which is due January 5, 1998 with
interest at 6.25%,  is expected to be financed by  operations  and an additional
term loan from Wachovia  Bank. To the extent that such  additional  term loan is
unavailable,  the Company  intends to repay such  obligation  from its  existing
credit  facility  thereby  reducing  the funds  available  for the  Advance  Pay
Program.  Wachovia Bank issued a standby letter of credit for $2,231,912 for the
benefit of the former owner of MKA covering the period from May 30, 1997 through
January  31,  1998.  The  seller  operated  MKA  as a  business  engaged  in the
collection of retail display allowances for retail store chains. The Company has
continued  the  operation of such  business and has  continued  servicing  MKA's
customer base. The Company anticipates that the funds necessary to satisfy these
obligations will be derived from cash provided by operations  and/or  additional
bank borrowings.    

            In  July  1997,   the  holders  of  the  Company's  1996  Series  7%
Convertible  Preferred Stock exchanged all 5,600 outstanding  shares for 186,667
shares of Common  Stock at an  effective  exchange  price of $3.00 per share and
non-transferable  warrants  expiring 2000 to purchase  310,710  shares of Common
Stock at an  exercise  price of $3.00 per share.  Such  exchange  resulted  in a
constructive  dividend of  $109,937  which was  reported  in the fiscal  quarter
ending July 31, 1997.    

            In  September  1997,  the Company  issued to Aron Katzman,  Harry L.
Franc  III  and  Timothy  A.   Braswell,   each  a  director  of  the   Company,
non-transferable  warrants  expiring  2000 to  purchase an  aggregate  of 89,289
shares of Common  Stock at an exercise  price of $3.00 per share.  Although  the
effect of this  transaction  will be reported in the third quarter,  the Company
expects that such  warrants  will be deemed to have an aggregate  value  ranging
from $30,000 to $50,000.    

            Without additional  financings,  the     Company will not be able to
expand its operations,  particularly its Advance Pay Program, in accordance with
the Company's  current plan        .  If the proceeds of this offering  together
with the Company's currently available funds and internally generated cash flows
are not sufficient to satisfy its financing  needs, the Company likely will seek
additional  funding  through  increased  bank  borrowings  and/or  the public or
private  sale of debt or  equity  securities.  There  can be no  assurance  that
additional  funds will be available on a timely basis, on acceptable terms or at
all, or that such funds, if raised, would be sufficient to permit the Company to
continue its expansion as planned.  If the proceeds of this offering and funding
through  additional  public or  private  sale of debt or equity  securities  are
inadequate,  and borrowings  under the existing  credit facility or a comparable
replacement  thereof are not  available,  the Company may be required to curtail
the Advance Pay Program.

                                    BUSINESS

Overview

         For more than 20 years, The Source Information  Management Company (the
"Company") and its predecessors have provided information gathering,  consulting
and other information based services to operators of mass merchandise,  grocery,
convenience and pharmacy stores located throughout the United States and eastern
Canada. Currently, the Company provides monitoring and documentation services to
approximately     710      retailers,  such  as  Wal-Mart  Stores,  Inc.,  Kmart
Corporation,  Target Stores,  Inc., Food Lion,  Inc., and W.H.  Smith,  Inc., in
connection  with  processing and collection of incentive  payments from magazine
publishers on single copy sales of  approximately  6,000 magazine titles offered
in  approximately  70,000 stores.  As an extension of this service,  the Company
established its Advance Pay Program,  under which the Company advances an agreed
upon  percentage  of the  incentive  payments due to the retailer  from magazine
publishers.  It then directly collects from the publishers the claims due to the
retailer. In fiscal 1996 and 1997, the Company advanced approximately $1,783,000
and $16,743,000 under the Advance Pay Program,  respectively.  In October, 1996,
the  Company   expanded  its  services  and  potential   client  base  with  the
introduction  of the  Periodical  Information  Network  ("PIN"),  an information
service in which the  Company  provides  subscribing  magazine  publishers  with
industry-wide, single copy magazine sales information in a user friendly format.
Based on conversations with representatives of magazine publishers,  the Company
believes that publishers and  advertisers  perceive that PIN provides a valuable
basis on which to  formulate  marketing,  distribution,  advertising  and  other
policies.

                                       22
<PAGE>
Formation of the Company

         The  Company  was  organized  in  1995  by  the  consolidation  of  two
significant   providers  of  services  to  retailers  of  magazines   and  other
periodicals.  Since its  organization  the  Company  has  expanded  through  the
acquisition of businesses and technologies that address  additional  services or
products,  market  segments  or  geographic  regions in which the Company is not
currently  active and which  would  allow the  Company  to expand  the  services
offered to its clients,  or its ability to support existing or planned services.
In 1995, the Company acquired the business of Dixon's Modern Marketing Concepts,
Inc. and Tri-State Stores, Inc., both of Chicago Heights, Illinois. In 1996, the
Company  again  expanded  its  presence in the upper  Midwest by  acquiring  the
businesses of Magazine Marketing, Inc. of Canton, Ohio and Readers Choice, Inc.,
a subsidiary of United Magazine Company located in Columbus,  Ohio. In May 1997,
the Company  acquired the business of Mike Kessler and Associates,  Inc. of Fair
Lawn, New Jersey.

The Magazine Industry

         Based on its  knowledge of the industry and  discussions  with magazine
publishers  and  retailers,  management  of the Company  believes  that magazine
publishers  are placing an increasing  degree of importance on revenues  derived
from single copy  newsstand  sales and that the  emphasis  placed on single copy
sales by publishers  will continue to increase as: (i) mailing costs continue to
rise with respect to subscription  distribution;  and (ii) magazine  advertisers
continue to value the increased  target market accuracy  achieved through single
copy sales.

         The distribution of the  approximately  6,000 magazine titles currently
published for single copy sales on a national basis is dominated by six national
distributors, which distribute to over 200 local independent distributors, which
in turn  supply  copies  to  magazine  retailers.  Although  the  nature  of the
businesses in which magazine retailers are engaged is wide ranging,  the largest
volumes of single copy sales  historically are achieved by grocery retailers and
mass merchandise  stores. The primary function of the retailer is the display of
available  titles  in two  store  locations,  at a  dedicated  section  called a
"mainline display" and at displays located within the merchandise checkout area.
Because magazines are frequently purchased on impulse,  publishers  increasingly
compete for display spaces, referred to as "pockets," at the checkout.

         National  distributors  receive  a  brokerage  fee  based on sales  and
distribution to local independent  distributors.  Local independent distributors
purchase  copies at a  discount  to the  suggested  retail  price and  resell to
retailers,  also at a discount to the suggested  retail price. All unsold copies
are  returnable  by  the  retailer  for  full  credit  to  all  parties  in  the
distribution  chain,  such that  payments  are made only with  respect to copies
actually  sold.  All  accounting  for  copies is done by the  local  independent
distributors which invoice for distributed copies,  credit retailers for returns
and credit national  distributors for sales through a  computer-assisted  single
entry information system.

         To provide further incentives to retailers to prominently display their
respective  titles,  publishers  typically  enter into Retail Display  Allowance
("RDA") programs under which the retailer is entitled to receive, on a quarterly
basis,  a cash rebate  directly from the publisher  equal to a percentage of the
retailer's  actual net sales of the  publisher's  titles  upon  submission  of a
properly  documented  claim.  Conversely,  certain  publishers  of  high  volume
magazines  rent  "pocket"  space  from  retailers  for the  display  and sale of
specific  titles.  Such  rent,  referred  to  as  "pocket  payments"  (or  "RDP"
payments),  is a fixed  amount  per  pocket,  per  store  based on the  verified
location and other criteria of the pocket,  and is paid quarterly.  The national
distributors  administer  a majority  of RDA and RDP  programs  on behalf of the
publishers.

                                       23
<PAGE>
         Publishers  have also  implemented  programs to encourage  retailers to
upgrade  their  checkout  and  mainline  display  fixtures  by  making  one-time
incentive  payments,  based on the pockets allocated to their respective titles.
Similar  to RDA and RDP,  such  payments  are made  only  upon  submission  of a
properly documented claim.

Client Services

         The Company is dedicated to providing full information  services to its
clients. Such services include the following:

         Claim  Submission.  Through its software system,  the Company offers to
assist retailers in accurately monitoring,  documenting, claiming and collecting
publisher incentive payments.  The claim submission process begins at the end of
each  calendar  quarter  when the  Company  obtains  information  from the local
independent distributors detailing the titles and number of copies actually sold
by the  client  retailer.  Based  on  this  information,  the  Company  prepares
publisher  supplied  claim  forms  and  submits  the  documented  claim  to  the
appropriate national distributor, which acts as payment agent for the publisher.
After verification of the claim, the national  distributor remits payment to the
order of the  retailer  in care of the  Company,  which  records the payment and
forwards it to the  retailer.  The Company  charges  the  retailer a  negotiated
percentage of the cash collected.

         As an  extension  of its claim  submission  service,  the  Company  has
established  an  Advance  Pay  Program.  Under  the  provisions  of the  written
agreement signed by each participating  retailer, the Company acquires the right
to collect the  incentive  payments  otherwise  due the retailer  directly  from
magazine  publishers  with  respect  to the sale and  display of  magazines.  In
return,  the Company pays to the retailer a negotiated  fixed  percentage of the
total  incentive  payments  otherwise  due the  retailer  with  respect  to each
calendar quarter generally not later than ninety days after the end of each such
quarter.  The funds  necessary to make such  payments are derived from cash flow
from operations and borrowings under the Company's  existing  $12,500,000 credit
facility.  Typically,  the agreement provides for a minimum term of one year and
thereafter  is  terminable  by either party on not less than ninety days notice.
This service  relieves the retailer from the burdensome  administrative  task of
processing  multitudes of small publisher checks.  Service fees earned under the
Advance Pay Program generally exceed those charged under the traditional method;
however  the  Company  generally  assumes  the risk of  uncollectibility  of the
incentive  payments.  Based on historical  experience,  the Company  maintains a
reserve for doubtful accounts equal to approximately 2% of outstanding  accounts
receivable. The Company believes such reserve will be adequate.

         Space Design.  Through its Display Group,  the Company offers to assist
retailers in the  placement of displays and the  selection of titles to optimize
available  display space,  and thereby to maximize  sales and incentive  payment
revenues. Based on its knowledge of local consumer preferences and the terms and
conditions of publisher  incentive  payment  programs,  the Company analyzes the
retailer's  store  layout,  customer  traffic  patterns  and  available  display
alternatives.  Thereafter,  the Company  consults  with its  retailer  client to
develop an appropriate display program.

         Generally, retailers undertake a comprehensive redesign of the checkout
display space on three-year cycles. As a result of its marketing experience, the
Company is  frequently  engaged to provide  services  with respect to the entire
redesign process including, fixture design and assisting the retailer in product
selection,   plan-o-gramming  and  vendor  negotiations.  The  Company  provides
additional  services to  retailers  including  vendor  billing  and  collection,
fixture prototype reviews and supervision of fixture installation in the stores.
In June 1997,  K-Mart  Corporation  contracted  with the Company to provide such
services with respect to the reconfiguration of display fixtures in the checkout
area of its  stores.  The  new  merchandising  units  which  display  magazines,
confections and selected general merchandise illustrate the applicability of the
Company's  existing  services  beyond  magazines  to other high volume  consumer
products.

                                       24
<PAGE>
         Periodical  Information  Network. The Company's large and sophisticated
database of magazine industry information has resulted in it becoming a magazine
information center which    management believes is used by     many companies in
the magazine  industry         to  formulate their  publishing and  distribution
strategies.  PIN is a  comprehensive  system  designed to use  current  computer
technologies,  including  CD-ROM,  to effectively  manage all elements of    the
Company's      database including  information  packaging and efficient inbound,
outbound access. The network provides access to periodically  updated historical
information  concerning  the titles and quantity of each title sold by retailers
for analysis  purposes.  Several leading  publishers have subscribed to PIN. The
PIN  subscription   agreement  provides  that  the  Company  will  furnish  each
subscriber with a historical database of sales information and quarterly updates
capable of  generating  three general  types of reports:  total sales,  sales by
class of trade,  and sales by  retailer.  Each report  ranks  titles in order of
sales volume,  and provides  other sales related  information,  including  sales
efficiencies, category contributions and total sales ranking. For such database,
subscribers  pay service fees equal to a one-time  enrollment  fee and quarterly
update fees. PIN  subscriptions  have a term of one year, which is automatically
renewed for successive  one-year terms unless either party  terminates by notice
to the other not later than ninety days before  commencement of the next renewal
term.

         Marketing  and  Promotional   Program.  As  part  of  its  full-service
philosophy,  the Company  offers its clients advice and  suggestions  concerning
specialized  marketing and promotional  programs which may include, for example,
special  mainline and checkout  displays and  cross-promotions  of magazines and
products of interest to readers of such magazines.  Such services are offered to
enhance  single  copy  magazine  sales by the  Company's  clients,  and  thereby
increase  service  revenues due the Company in connection with the submission of
incentive  payment  claims;  accordingly,  no separate  charge is made for these
services.

         Administrative   Support.   The  Company  assists   retailers  to  more
efficiently  conduct  their  magazine  sales  operations  through   computerized
inventory control,  automated pricing updates and management  reporting.  During
the fourth  quarter of fiscal  1998,  the  Company  intends to  introduce  a new
administrative  support service enabling publishers and retailers to efficiently
verify  and  correct  price  changes  and  other  information  contained  in the
magazine's uniform product code ("UPC").

Growth Opportunities

         Expansion  of  Services  to  New  Product  Categories.   The  Company's
information services have been designed to efficiently and accurately accumulate
and manage  sales data with respect to sales of low cost,  high volume  consumer
products.  While the  Company's  services,  including  PIN and the  Advance  Pay
Program,  were  developed for use in the magazine  industry,  the Company    has
been engaged to provide its services in connection with integrated  magazine and
confections  displays and expects to offer its  services  for use in  connection
with other consumer products, such as soft drinks and batteries.    

                                       25
<PAGE>
         Development of New and Enhanced Products and Services.  The Company was
founded and believes that its future  success will be dependent upon its ability
to anticipate the  informational  needs of existing and potential clients and to
develop and  introduce,  in a timely  manner,  new products  and services  which
address such needs.     A portion of the proceeds of this  offering are expected
to be used to continue the Company's  development  of new and enhanced  products
and services.     The Company encourages creativity and originality in its sales
personnel  and  believes  that one of the keys to the growth of the  Company has
been the  willingness  of senior  management  to  implement  product and service
solutions suggested by the Company's personnel to address the needs of customers
with whom they interact. In addition, Messrs. Flegel and Lee, as well as various
members of the Company's senior management and sales    staff    ,  periodically
meet with consumers to discuss industry trends and  informational  requirements.
After identifying an unsatisfied  consumer need, members of the Company's senior
management  and sales team meet to design new or enhanced  products and services
addressing such consumer need.  Thereafter,  a team is appointed to develop such
products and services for introduction to the market.

   Customers/Clients

         The Company provides  services to  approximately  710 operators of mass
merchandise,  grocery,  convenience and pharmacy  stores located  throughout the
United States and eastern Canada. Such retailers include Wal-Mart Stores,  Inc.,
Kmart Corporation,  Target Stores, Inc., Food Lion, Inc. and W.H. Smith, Inc. In
addition,  the  Company  provides  market  data to  publishers,  including  Time
Distribution Services, ICD/The Hearst Corp. and Globe Marketing Services. All of
the  Company's  services  are  rendered  pursuant to short term  contracts  and,
accordingly, the Company's clients are under no long term contractual obligation
to continue to employ the Company's services.    

Marketing and Sales

         The Company  markets its  services  through its own direct sales force.
The  Company's  sales  group  consists  of seven  regional  managers  and  three
divisional vice  presidents.  Each manager is assigned to a specific  geographic
territory  and  is  responsible  for  the  preparation  of  quotations,  program
presentations  and the general  development of sales,  as well as maintenance of
existing accounts, within his or her assigned territory.

Competition

         Competition  among  providers  of many of the  Company's  products  and
services,  particularly  the processing of incentive  payment claims,  is highly
competitive.  While such  competition  is  fragmented,  the  Company  recognizes
approximately  32 direct  competitors,  all of which are  closely  held  private
companies.  The Company  believes  that, in virtually all cases,  it is the sole
provider of magazine  incentive  payment  claim  services to its clients and the
Company's clients do not perform such services on their own behalf. Based on its
review of the industry and informal  discussions  with magazine  publishers  and
retailers, the Company believes that none of its direct competitors have greater
financial,  technological,  marketing  and  sales  resources  than the  Company.
However,  it is possible that certain  services  offered by the Company could be
performed  directly by its retail customers or otherwise offered or performed in
the future by publishers,  distributors or other organizations, such as Nielsen,
IRI and Audit Bureau of  Circulation.  Many of such  organizations  have greater
financial,  technological,  marketing  and  sales  resources  than the  Company.
Additionally,  competitors may develop new or different  service  programs which
are  perceived by customers to be of similar or superior  quality at the same or
lower prices than the Company's services.

         Management further believes that the principal  competitive  factors in
the  retail  information  industry  include  information  access,  technological
support, accuracy, system flexibility, financial stability, customer service and
reputation. The Company believes it competes effectively with respect to each of
the above factors.

                                       26
<PAGE>
Properties

         The Company conducts its operations from 11 office facilities,  located
in  St.  Louis,  Missouri;  New  York,  New  York;  Chicago  Heights,  Illinois;
Schaumburg,  Illinois;  Oklahoma City, Oklahoma;  San Antonio,  Texas; Cranberry
Township, Pennsylvania; Canton, Ohio; Fair Lawn, New Jersey; Woodstock, Georgia;
and  Mississauga,  Ontario,  Canada.  These  facilities  contain an aggregate of
approximately 19,000 square feet of space. Each of the facilities is occupied by
the Company under         leases containing terms and conditions  believed to be
comparable  to those  prevailing in the market in which the facility is located.
The Company  believes  that each of such  facilities  may be  relocated  without
material expense or delay, and that suitable  alternative  office facilities are
available in each market on comparable terms, if required.

         In addition,  the Company's  data  processing  center,  located in High
Point, North Carolina, contains approximately 13,900 square feet and is occupied
under a written lease with 711 Gallimore  Partnership,  a North Carolina general
partnership ("711  Partnership"),  expiring in 2012. Such lease provides for the
payment of monthly rent of  approximately  $14,000,  subject to  adjustment  for
taxes,  insurance  and  utilities.  See  "MANAGEMENT-Certain  Relationships  and
Related Transactions."

Management Information Systems

         The Company uses a customized  software system to accumulate and manage
sales data in connection  with its  processing of claims and  maintenance of the
PIN database  under a license from a third party which has been  retained by the
Company to service and upgrade the Company's software system. This sophisticated
software system is of a type used by several companies engaged in the collection
of sales incentive payments in the magazine industry.  Although the Company uses
several  service  marks in connection  with its  business,  it believes that its
business is not  dependent  on the  strength of its service  marks or any of its
intellectual property rights.

Legal Proceedings

         The Company is not a party to any legal proceedings, other than routine
claims and lawsuits arising in the ordinary course of business. The Company does
not believe that such claims and  lawsuits,  individually  or in the  aggregate,
will have a material adverse effect on the Company's business.

Employees

            As of August 31, 1997, the Company employed 125 persons, of whom 108
were employed on a full-time basis and 17 were employed on a part-time basis. Of
such  persons,  31 are engaged in  administrative  activities  and two devote at
least a portion of their efforts to research and development activities.     The
Company's employees are not subject to a collective  bargaining  agreement.  The
Company considers its relations with its team members to be good.

                                       27
<PAGE>
                                   MANAGEMENT

         The  following  table sets forth  certain  information  concerning  the
directors and executive officers of the Company:

Name                                Age     Position

S. Leslie Flegel                    59      Director, Chairman and Chief 
                                            Executive Officer

William H. Lee                      46      Director, President and Chief 
                                            Operating Officer

John P. Watkins                     41      Chief Administrative Officer and 
                                            President-Retail Services

Dwight L. DeGolia                   52      Executive Vice President

Robert B. Dixon                     46      Executive Vice President and 
                                            President-Periodical Information 
                                            Management

W. Brian Rodgers                    31      Assistant Secretary and Chief 
                                            Financial Officer

Jason S. Flegel                     31      Sr. Vice President of RDA Operations

Robert G. Shupe                     50      Sr. Vice President       

Timothy A. Braswell                 68      Director

Harry L. "Terry" Franc, III         61      Director

Aron Katzman                        59      Director

Randall S. Minix                    47      Director


         Each of the Executive  Officers is a full-time employee of the Company.
Non-employee  directors  of the  Company  devote such time to the affairs of the
Company as is necessary and appropriate. Set forth below are descriptions of the
backgrounds of the Executive Officers and Directors of the Company:

         S. Leslie  Flegel has been a  director,  Chairman  and Chief  Executive
Officer of the Company since its inception in April 1995. For more than 14 years
prior thereto, Mr. Flegel was the principal owner and chief executive officer of
Display Information Systems Company ("DISC"), a predecessor of the Company.

         William  H. Lee has been a  director,  President  and  Chief  Operating
Officer of the Company since its inception in April 1995. For  approximately  14
years prior thereto, Mr. Lee was the principal owner and chief executive officer
of Periodical  Marketing and  Management,  Inc.  ("PMM"),  a predecessor  of the
Company.

         John  P.  Watkins  has  served  as  Chief  Administrative  Officer  and
President-Retail  Services  since February 1, 1996. For more than 16 years prior
thereto,  Mr. Watkins served in several  senior  management  positions with Food
Lion, Inc., a seven billion dollar retail grocery chain.  From September 1992 to
July 1995,  Mr.  Watkins  served as Senior Vice  President  and Chief  Operating
Officer and    as     a member of the Board of Directors of Food Lion, Inc.

         Dwight L. DeGolia has served as Executive Vice President of the Company
since its  commencement  of operations in May 1995.  For more than     seven    
years prior thereto, Mr. DeGolia served as Executive Vice President of Sales and
Marketing for DISC.  From 1986 to 1993, Mr. DeGolia also served as a director of
Advanced Marketing Services, a leading supplier of books to wholesale clubs.

                                       28

<PAGE>
         Robert B.  Dixon  became  Executive  Vice  President  and  President  -
Periodical  Information  Management  in June 1995.  For more than 13 years prior
thereto,  Mr. Dixon served as President  and was the  principal  shareholder  of
Dixon's Modern Marketing Concepts, Inc. and related entities.

         W. Brian  Rodgers has served as Assistant  Secretary of the Company and
Chief Financial  Officer since October 1996.  Prior to joining the Company,  Mr.
Rodgers  practiced  for seven years as a Certified  Public  Accountant  with BDO
Seidman, L.L.P.

         Jason S. Flegel has served as Senior Vice  President of RDA  Operations
since June 1996. Prior thereto, and since the Company's inception in April 1995,
Mr. Flegel served as Vice  President - Western  Region.  Mr. Flegel was an owner
and the Chief Financial Officer of DISC. Jason S. Flegel is the son of S. Leslie
Flegel.

         Robert G. Shupe has served as Senior Vice President since February 1996
and    had served     as President-Display  Group of the Company    from the    
commencement  of its operations     in May 1995 to September 1,  1997    .  From
February  1985 to January  1995,  Mr. Shupe held the position of Executive  Vice
President-Sales  for PMM.  Prior to joining  PMM,  Mr. Shupe was employed in the
marketing division of McCall's Magazine.

         Timothy  A.  Braswell  has  been a  director  of the  Company  since it
commenced  operations in May 1995. He established Braswell Investment Company, a
consultant and broker of wholesale magazine businesses in 1994 and is its owner.
For more than five years prior thereto, Mr. Braswell was the principal owner and
chief executive  officer of City News Co. and Dixie News Co., each of which is a
wholesale periodical company.

         Harry L. "Terry"  Franc,  III, has been a director of the Company since
it commenced  operations in May 1995. Mr. Franc is one of the founders of Bridge
Information Systems, Inc., a St. Louis,  Missouri-based  provider of information
services to the  securities  industry  ("BIS") and of BIS's  subsidiary,  Bridge
Trading  Company,  a registered  broker-dealer  and member of the New York Stock
Exchange ("BTC"). For more than 20 years, Mr. Franc has served as a director and
an Executive Vice President of BIS and an Executive Vice President of BTC.

         Aron Katzman has served as a director of the Company since it commenced
operations in May 1995. Mr.  Katzman is the President of New Legends,  Inc., one
of St. Louis' leading country club/residential  communities.  For more than five
years prior to    May      1994,  when it was sold,  Mr.  Katzman  served as the
Chairman  and Chief  Executive  Officer of Roman  Company,  a  manufacturer  and
distributor of fashion custom  jewelry.  Mr. Katzman is a member of the board of
directors of Phonetel Technologies, an American Stock Exchange listed company.

         Randall  S.  Minix has served as a  director  of the  Company  since it
commenced  operations in May 1995. For more than five years,  Mr. Minix has been
the  managing  partner  of  Minix,  Morgan &  Company,  L.L.P.,  an  independent
accounting firm headquartered in Greensboro, North Carolina.

         The Board of Directors of the Company consists of six members,  each of
whom serve in such  capacity for a three year term or until a successor has been
elected and qualified,  subject to earlier  resignation,  removal or death.  The
number of  directors  comprising  the Board of  Directors  may be  increased  or
decreased by  resolution  adopted by the  affirmative  vote of a majority of the
Board of Directors.  The Company's  Articles of Incorporation and Bylaws provide
for three classes of directorships  serving staggered three year terms such that
one-third of the directors are elected at each annual  meeting of  shareholders.
The term of office of Messrs. Flegel and Lee will continue until the 1998 annual
meeting of  shareholders,  the terms of Messrs.  Katzman and Minix will continue
until the 1999 annual meeting of shareholders and the terms of Messrs.  Braswell
and Franc will continue until the 2000 annual meeting of shareholders.

                                       29
<PAGE>
         The  Board  of  Directors  of the  Company  has  established  an  Audit
Committee,  a  Compensation  Committee,  a Finance  Committee and an Acquisition
Committee.  The Audit  Committee  is comprised  of two  non-employee  directors,
presently Messrs.  Minix and Katzman, and has the responsibility of recommending
the firm that will serve as the Company's  independent  auditors,  reviewing the
scope  and  results  of  the  audit  and  services  provided  by  the  Company's
independent accountants,  and meeting with the financial staff of the Company to
review  accounting  procedures  and  policies.  The  Compensation  Committee  is
comprised of three non-employee directors,  presently Messrs. Katzman,  Braswell
and Franc,  and has been given the  responsibility  of reviewing  the  financial
records of the  Company to  determine  overall  compensation  and  benefits  for
executive  officers of the Company and to establish and  administer the policies
which govern employee salaries and benefit plans. The Finance Committee is to be
comprised of two  directors.  Presently,  Mr. Franc serves as one member and the
other   position  is  vacant.   The  Finance   Committee   has  been  given  the
responsibility  of  monitoring  the  Company's  capital   structure,   reviewing
available   alternatives   to  satisfy  the  Company's   liquidity  and  capital
requirements and  recommending  the firm or firms which will provide  investment
banking  and  financial   advisory  services  to  the  Company.   The  Company's
Acquisition Committee is comprised of three directors,  presently Messrs. Franc,
Braswell and Katzman,  and has been given the  responsibility  of monitoring the
Company's  search for  attractive  acquisition  opportunities,  consulting  with
members of management to review plans and strategies for the  achievement of the
Company's  external growth  objectives and  recommending  the firm or firms that
will serve as advisors  to the  Company in  connection  with the  evaluation  of
potential business combinations.

                                       30
<PAGE>
Executive Compensation

         The following table summarizes information concerning cash and non-cash
compensation paid to or accrued for the benefit of the named executive  officers
for all services rendered in all capacities to the Company and its predecessors.
<TABLE>

                           SUMMARY COMPENSATION TABLE
<CAPTION>

                                                                Annual Compensation
Name of Principal                                                                               Other Annual       All Other
   Position                                 Year              Salary            Bonus         Compensation(a)    Compensation
   --------                                 ----              ------            -----         ---------------    ------------

<S>                                         <C>             <C>                 <C>                <C>            <C>       
S. Leslie Flegel                            1997            $227,500            $78,856            $30,624        $97,542(b)
 Chairman and Chief Executive               1996             200,000             26,543             30,995              -
 Officer                                    1995             171,875                  -             22,425              -

William H. Lee                              1997            $224,830            $30,000            $13,944              -
 President and Chief Operating              1996             192,646                  -             19,006              -
 Officer                                    1995             145,000             60,000             25,937              -

Dwight L. DeGolia                           1997            $140,000                  -            $11,223         $4,773(b)
 Executive Vice President                   1996             134,884                  -             16,739              -
                                            1995              97,358                  -              9,790              -

John P. Watkins                             1997            $150,000                  -            $11,891              -
  Chief Administrative Officer and          1996                   -                  -                  -              -
  President-Retail Services                 1995                   -                  -                  -              -

Robert B. Dixon                             1997            $150,000                  -            $13,907              -
 Executive Vice President and               1996             114,000           $ 50,000              5,458              -
 President-Periodical Information           1995              36,000            128,500             26,982              -
 Management


<FN>
(a)      Reflects  personal  benefits derived by Messrs.  Flegel,  Lee, DeGolia,
         Watkins and Dixon  primarily in connection with personal use of Company
         automobiles,  country club membership dues and life insurance premiums.
         In fiscal 1997 the estimated incremental cost to the Company of the use
         by  Messrs.  Flegel,  Lee,  DeGolia,   Watkins  and  Dixon  of  Company
         automobiles   was   $10,339,   $8,650,   $6,090,   $7,800  and  $8,597,
         respectively.  In fiscal 1996, such cost was $11,444,  $6,234,  $6,360,
         $-0- and $3,158,  respectively.  In fiscal 1995, such cost was $10,417,
         $8,753, $5,728, $-0- and $-0-, respectively.

         In fiscal 1997,  the estimated  incremental  cost to the Company of the
         membership dues paid on behalf of Messrs. Flegel, Lee, DeGolia, Watkins
         and Dixon was $11,192, $2,239, $5,133, $3,330 and $5,310, respectively.
         In fiscal 1996, such cost was $11,503, $4,738, $4,751, $-0- and $2,300,
         respectively.  In fiscal 1995,  such cost was $8,212,  $4,356,  $4,751,
         $-0-, and $2,300, respectively.


                                       31

<PAGE>
         In fiscal 1997, the estimated  incremental  cost to the Company of life
         insurance  premiums  paid on behalf of Messrs.  Flegel,  Lee,  DeGolia,
         Watkins  and  Dixon  was   $9,093,   $3,056,   $-0-,   $761  and  $-0-,
         respectively.  In fiscal 1996,  such cost was $8,048,  $8,033,  $5,628,
         $-0-, and $-0-,  respectively.  No life insurance premiums were paid on
         behalf of the officers in fiscal 1995.

(b)      Represents  compensation  awarded  by the  Company  and  used to  repay
         certain indebtedness of the named executive officer to a predecessor of
         the Company  incurred in connection  with subchapter S earnings of such
         predecessor.  If the  Over-Allotment  Option  is  exercised,  the first
         82,000  shares sold as a result  thereof will be sold by Mr. Flegel and
         the proceeds used to retire the    principal     balance    and accrued
         interest      of Mr.  Flegel's  indebtedness to the Company which is in
         the amount of approximately $245,000.  Accordingly, the Company expects
         that  compensation of similar type will not be paid in the future    to
         Mr.  Flegel    .  See  "MANAGEMENT-Certain  Relationships  and  Related
         Transactions."
</FN>
</TABLE>

Director Compensation

         With the exception of Mr. Minix,  who    is     paid in cash, under the
Company's  present  policy,  each  director  of the  Company  who is not also an
employee  of the  Company     receives      $1,000  payable  in shares of Common
Stock, for each meeting of the Board of Directors  attended.  Directors are also
entitled to be reimbursed for expenses incurred by them in attending meetings of
the Board of Directors and its committees.

Employment Agreements with Named Executive Officers.

         Pursuant to an agreement effective February 1, 1996, John P. Watkins is
to be employed by the Company for a minimum  period of two years as President of
the Retail Services Group and Chief Administrative  Officer. As compensation for
services  rendered to the Company,  the  agreement  provides for Mr.  Watkins to
receive an annual base salary of $150,000. In addition,  Mr. Watkins is eligible
to receive a pay performance  bonus of up to 50% of his base salary in an amount
which is determined by reference to specified  criteria including total revenue,
net income  and stock  performance.  Mr.  Watkins  has  agreed to  refrain  from
disclosing  information  confidential  to the Company or  engaging,  directly or
indirectly,  in  activities  competitive  to the Company  during the term of his
employment and for two years thereafter.

                                       32
<PAGE>
         The Company has entered into an employment agreement dated as of August
30, 1995 with Robert G. Shupe. Under the terms of the agreement,  Mr. Shupe will
be  employed  by the  Company  subject to  termination  of not less than 30 days
notice,  in exchange for an annual base salary equal to $110,000.  Mr. Shupe has
also agreed to refrain from disclosing  information  confidential to the Company
or engaging  directly or  indirectly in  activities  competitive  to the Company
during the term of his employment and for two years thereafter.

         Under the  terms of a written  agreement  with the  Company,  Dwight L.
DeGolia has agreed to refrain from  disclosing  information  confidential to the
Company or engaging directly or indirectly, in any activity which is competitive
with the business of the Company  during the term of his  employment and for two
years thereafter.

             The  Company is required as a  condition  to  consummation  of this
offering to enter into employment  agreements with S. Leslie Flegel,  William H.
Lee and W. Brian Rodgers effective as of the date of this Prospectus.  Under the
agreements, which expire January 31, 1999, (subject to renewal), Mr. Flegel will
serve as the Chairman of the Board and Chief Executive Officer of the Company in
exchange  for  annual  base  compensation  of  $255,000,  Mr.  Lee will serve as
President and Chief Operating Officer of the Company in exchange for annual base
compensation  of $240,573,  and W. Brian  Rodgers will serve as Chief  Financial
Officer of the Company in exchange  for annual base  compensation  of  $100,000,
subject  to annual  adjustment  by the  Compensation  Committee  of the Board of
Directors  (the "Base  Compensation").  In the event the  employment of any such
person  with the  Company  is  terminated  for  reasons  other  than for  cause,
permanent  disability  or death or there occurs a significant  reduction  in the
position,  duties or responsibilities thereof (a "Termination") within two years
following a "Change of Control" (as defined in the  agreement and which does not
include this offering),  the discharged person will be entitled to an additional
bonus of 300% of the Base Compensation  payable in the fiscal year in which such
Termination  occurs.  Such  person  also will agree to refrain  from  disclosing
information confidential to the Company or engaging,  directly or indirectly, in
the rendition of services  competitve  with those offered by the Company  during
the term of his employment  agreement and for two years thereafter,  without the
prior written consent of the Company.

         In  addition,  each named  executive  officer is  eligible to receive a
portion of a bonus pool funded by the Company in an amount equal to 8% of pretax
income if such pretax income is equal to budgeted pretax income, plus 10% of any
pretax income which exceeds  budgeted pretax income but is less than or equal to
150% of budgeted pretax income, plus 12% of any pretax income which exceeds 150%
of budgeted pretax income. The amount received by each participant is determined
on a  discretionary  basis by Messrs.  Flegel and Lee subject to the approval of
the Board of Directors.     

Certain Relationships and Related Transactions.

         From time to time,  the Company and its  predecessors  have  engaged in
various transactions with its directors, executive officers and other affiliated
parties. The following paragraphs summarize certain information  concerning such
transactions  and  relationships  which have occurred during the past two fiscal
years or which are presently proposed.
    
                                       33
<PAGE>
         Predecessor Transactions

         S. Leslie Flegel,  Chairman and Chief Executive  Officer of the Company
and Dwight L. DeGolia,  Executive Vice President of the Company,  have from time
to time received  cash  advances  from DISC, a subchapter S  predecessor  of the
Company  with  respect to  distribution  of the  Subchapter  S earnings  of such
corporation.  The largest aggregate amount of such  indebtedness  outstanding at
any time since February 1, 1996 was $248,675 and     $22,093      and at    July
31    ,  1997,  such  outstanding  balances  were  $221,485 and     $22,093    ,
respectively.  All such advances are  evidenced by promissory  notes in favor of
the Company.  Such notes bear  interest at the rate of 7.34% per annum,  and are
payable in five equal annual installments.

         PMM,  a  predecessor  of the  Company  incurred  a debt to  Timothy  A.
Braswell, a director of the Company, on March 1, 1991 in the amount of $300,000,
which accrued interest at the rate of 10.00% per annum. The indebtedness matured
on January 1, 1996 and was paid in full on the maturity date.

         On June 28, 1991, PMM entered into a written lease with 711 Partnership
in which Mr.  William  H. Lee,  President  and Chief  Operating  Officer  of the
Company,  and  Robert G.  Shupe,  Senior  Vice  President  of the  Company,  are
partners,  whereby 711 Partnership leases to the Company certain office space in
High Point, North Carolina.  The lease, as amended in January 1996, provides for
annual rent of $168,072 and expires in 2012. In fiscal 1996 and fiscal 1997, the
Company paid rent to 711 Partnership of $147,275 and $157,498, respectively.

         2532 Investments,  Inc., a North Carolina  corporation in which Mr. Lee
is a  shareholder,  has  occasionally  provided  the Company  with the use of an
airplane.  In  fiscal  1996,  the  Company  paid  2532  Investments  $57,926  in
consideration for the use of the airplane.

         Under the terms of a written  lease entered into prior to the Company's
acquisition  of  Dixon's  Modern  Marketing  Concepts,  Inc.,  Robert B.  Dixon,
Executive Vice President and President-Periodical  Information Management of the
Company,  provides the Company with office space in Chicago  Heights,  Illinois.
The lease  provides for annual rent of $36,000 and expired on December 31, 1996.
In fiscal  1996 and 1997,  the  Company  paid Mr.  Dixon  $36,000  and  $36,000,
respectively, in rent.

                                       34
<PAGE>
         Company Transactions

         Data-Pros,  Inc. ("Data-Pros"),  a corporation in which Messrs. Lee and
Shupe are shareholders,  provided the Company with data processing services.  In
fiscal  1996 and  1997,  the  Company  paid  Data-Pros  $306,751  and  $274,893,
respectively,  for such services.  On January 1, 1997, the Company purchased the
assets of Data-Pros for $45,000.

            2532  Investments,  Inc., a North Carolina  corporation in which Mr.
Lee is a shareholder,  has occasionally  provided the Company with the use of an
airplane. In fiscal 1996 and 1997, the Company paid 2532 Investments $57,926 and
$0,  respectively in consideration  for the use of the airplane.  During the six
months  ended  July 31,  1997,  the  Company  paid  2532  Investments  $5,200 in
consideration for the use of the airplane.    

         On March 11,  1996,  the Company  sold an  aggregate  of     20,000    
shares of its  Preferred  Stock in  transactions  exempt  from the  registration
requirements of the Securities Act, to    Cameron Capital Ltd. ("Cameron"),  and
Timothy A.     Braswell, Harry L. Franc,        , and Aron Katzman,    each    a
director of the Company.    Cameron and     Messrs.  Braswell, Franc and Katzman
purchased    15,000,     2,250, 500 and 2,250 shares, respectively.  The Company
received  payment  for the shares from each of the  purchasers  in the amount of
$100 per share.

            In  July  1997,   the  holders  of  the  Company's  1996  Series  7%
Convertible  Preferred Stock exchanged all 5,600 outstanding  shares for 186,667
shares of Common  Stock at an  effective  exchange  price of $3.00 per share and
non-transferable  warrants  expiring 2000 to purchase  310,710  shares of Common
Stock at an exercise price of $3.00 per share.    

            In  September  1997,  the Company  issued to Aron Katzman,  Harry L.
Franc  III  and  Timothy  A.   Braswell,   each  a  director  of  the   Company,
non-transferable  warrants  expiring  2000 to  purchase an  aggregate  of 89,289
shares of Common  Stock at an  exercise  price of $3.00 per share.  The  Company
expects that such  warrants  will be deemed to have an aggregate  value  ranging
from $30,000 to $50,000.    

         James Looman,  a shareholder and employee of the Company,  provides the
Company with office space in Canton,  Ohio,  under the terms of a written  lease
dated June 1, 1996.  The lease  provides  for annual rent of $24,000.  In fiscal
1997, the Company paid Mr. Looman $14,000 in rent.

            The terms of the foregoing  transactions  were not  negotiated on an
arms-length  basis,  but were  ratified  by a majority  of the  independent  and
disinterested outside directors who had access, at the Company's expense, to the
Company's  legal counsel.  All future  transactions  between the Company and its
officers, directors, principal shareholders and affiliates will be approved by a
majority  of the  independent  and  disinterested  outside  directors,  who have
access, at the Company's expense, to the Company's legal counsel, and must be on
terms no less favorable to the Company than could be obtained from  unaffiliated
third parties under similar circumstances.    

                       PRINCIPAL AND SELLING SHAREHOLDERS

         The following  table sets forth certain  information as of    September
4    , 1997,  concerning the beneficial  ownership of the Company's Common Stock
by: (i) each person known by the Company to be the beneficial owner of more than
five percent of the  outstanding  Common Stock,  (ii) all directors,  (iii) each
executive  officer  named in the Summary  Compensation  Table  contained in this
Prospectus,  and (iv) all directors  and executive  officers of the Company as a
group.  Each person named has sole voting and  investment  power with respect to
the shares indicated, except as otherwise stated in the notes to the table:

                                       35

<PAGE>
<TABLE>
<CAPTION>
   
                                                   Beneficial Ownership       Number of Shares      Beneficial Ownership
                                                     Prior to Offering        Being Offered(a)      After the Offering(a)
                                                     -----------------        ----------------      ---------------------
 Name and Address
of Beneficial Owner                                 Amount        Percent                             Amount      Percent
- -------------------                                 ------        -------                             ------      -------
<S>                                               <C>               <C>              <C>             <C>            <C>
S. Leslie Flegel                                  1,443,471         24.0             82,000(b)       1,361,471      17.0
   11644 Lilburn Park Road
   St. Louis, Missouri 63146

William H. Lee                                  1,105,434(c)        18.4                 -         1,105,434(c)     13.8
   711 Gallimore Dairy Road
   High Point, North Carolina 27265

Cameron Capital Ltd.                              712,829(d)        11.3                 -           717,829(d)      8.9
   10 Cavendish Road
   Hamilton, HM 19, Bermuda

Timothy A. Braswell                               513,262(e)         8.5                 -           513,262(e)      6.4
   711 Gallimore Dairy Road
   High Point, North Carolina 27265

Robert B. Dixon                                     248,760          4.1             151,884            96,876       1.2
   907 Park Drive
   Flossmoor, Illinois 60422

Aron Katzman                                      170,121(e)         2.8                 -           170,121(e)      2.1
   10 Layton Terrace
   St. Louis, Missouri 63124

Dwight L. DeGolia                                 152,099(f)         2.5                 -           152,099(f)      1.9
   11644 Lilburn Park Road
   St. Louis, Missouri 63146

Harry L. Franc, III                                42,167(g)         *                   -            42,167(g)      *
   19 Briarcliff
   St. Louis, Missouri 63124

James W. Looman                                   117,155(h)         1.9               66,166         50,991(h)      *
   2454 Whipple Ave., N.W.
   Canton, OH  44708    

John P. Watkins                                    27,521(i)         *                   -            27,521(i)      *
   711 Gallimore Dairy Road
   High Point, North Carolina  27265

Randall S. Minix                                      5,785          *                   -               5,785       *
   5502 White Blossom Drive
   Greensboro, North Carolina 27410

All directors and                               3,898,378(j)        63.4              233,884      3,664,494(j)     45.0    
executive officers
as a group (12 persons)
    
   *Less than 1%

                                       36

<PAGE>
<FN>
(a)      These  shares  will be sold only upon  exercise  of the  Over-Allotment
         Option.  If the  Over-Allotment  Option is not  exercised in full,  the
         first     82,000    shares  offered will be sold by Mr.  Flegel and any
         additional  shares  subject to the  Over-Allotment  Option will be sold
         proportionately by the remaining Selling Shareholders        .

(b)      All of the proceeds from the sale of such shares will be used to retire
         the indebtedness of Mr. Flegel to the Company. Accordingly, the Company
         will     indirectly    receive  the  proceeds  from  the  sale of these
         shares.

(c)         Includes exercisable options to acquire 9,818 shares of Common Stock
         at an exercise price of $2.42 per share.

(d)      Includes exercisable warrants to acquire 300,000 shares of Common Stock
         at an exercise price of $3.00 per share.

(e)      Includes  exercisable warrants to acquire 40,180 shares of Common Stock
         at an exercise price of $3.00 per share.

(f)      Includes exercisable options to acquire 2,182 shares of Common Stock at
         an exercise price of $2.42 per share.

(g)      Includes  exercisable  warrants to acquire 8,930 shares of Common Stock
         at an exercise price of $3.00 per share.

(h)      Includes  exercisable options to acquire 33,057 shares and 1,454 shares
         of Common  Stock at an exercise  price of $5.30 per share and $2.42 per
         share, respectively.  Until acquired by the Company in 1996, Mr. Looman
         was the sole  shareholder  and  chief  executive  officer  of  Magazine
         Marketing,  Inc. After such acquisition,  Mr. Looman joined the Company
         as Vice-President.

(i)      Includes  exercisable options to acquire 24,793 shares and 2,727 shares
         of Common  stock at an exercise  price of $5.60 per share and $2.42 per
         share, respectively.

(j)      Includes  exercisable  options not listed  separately  above to acquire
         6,182  shares  of  Common  stock at an  exercise  price  of  $2.42  per
         share.    
</FN>
</TABLE>

                          DESCRIPTION OF CAPITAL STOCK

Authorized and Outstanding Capital Stock

         The Company's  Articles of Incorporation  (the "Articles")  provide for
authorized  capital of 22,000,000  shares,  consisting  of 20,000,000  shares of
Common Stock, $0.01 par value per share and 2,000,000 shares of preferred stock,
$0.01 par  value  per  share.     At  September  4,  1997,  6,014,263  shares of
Common      Stock were  outstanding.  The following  summary  description of the
capital  stock of the Company is  qualified  in its entirety by reference to the
Articles.

                                       37
<PAGE>
Common Stock

         The  holders  of Common  Stock are  entitled  to cast one vote for each
share of record on all  matters to be voted on by  shareholders,  including  the
election  of  directors.  The  Company's  Articles  (and  Bylaws)  provide for a
classified  Board of Directors with three classes  serving  staggered three year
terms so that  approximately  one-third of the directors will be elected at each
annual meeting.  This provision could have the effect of delaying,  deferring or
preventing a change in control of the  Company.  Subject to payment or provision
for full cumulative  dividends in respect of any outstanding shares of preferred
stocks,  the holders of Common Stock are entitled to receive  dividends when and
if declared by the Board of Directors  out of legally  available  funds.  In the
event of  liquidation,  dissolution or winding up of the affairs of the Company,
the holders of the Common Stock are entitled to share  ratably in all  remaining
assets  available for  distribution to them after the payment of liabilities and
after  provision has been made for each class of stock,  including the Preferred
Stock,  having  preference  over the Common  Stock.  Holders of shares of Common
Stock, as such, have no conversion, preemptive or other subscription rights, and
there are no redemption  provisions  generally applicable to the Common Stock. A
holder of 91,938  shares of Common Stock has been granted an option to sell such
shares  to the  Company  at a  purchase  price of $4.84  per  share  subject  to
adjustment     and a second  holder (who is an officer of the Company) of 82,644
shares of Common Stock has also been granted a similar  option to such shares at
a purchase price of $1.21 per share    .

Preferred Stock

         The Company is authorized to issue up to 2,000,000  shares of Preferred
Stock.  The Board of Directors has the authority to issue Preferred Stock in one
or more series and to fix the number of shares constituting any such series, the
voting powers, designations,  preferences and relative, participating,  optional
or other special rights and qualifications, limitations or restrictions thereof,
including the dividend rights,  dividend rate,  terms of redemption,  redemption
price or prices, conversion and voting rights and liquidation preferences of the
shares  constituting  any  series,  without  any  further  vote or action by the
shareholders  of the Company.  The  issuance of Preferred  Stock by the Board of
Directors  could  adversely  affect the rights of holders of Common  Stock.  For
example,  issuance of  Preferred  Stock could  result in a series of  securities
outstanding  that would have  preferences  over the Common Stock with respect to
dividends and in liquidation and that could (upon conversion or otherwise) enjoy
all of the rights appurtenant to the Common Stock.

         The  authority  possessed  by the Board of Director to issue  Preferred
Stock  could  potentially  be used to  discourage  attempts  by others to obtain
control  of  the  Company  through  merger,   tender  offer,  proxy  or  consent
solicitation  or otherwise  by making such attempt more  difficult to achieve or
more  costly.   The  Board  of  Directors  may  issue  Preferred  Stock  without
shareholder  approval  and with voting  rights that could  adversely  affect the
voting power of holders of Common Stock.

Transfer Agent and Registrar

         The  Transfer  Agent and  Registrar  for the           Common  Stock is
ChaseMellon Shareholder Services, L.L.C.

         CERTAIN PROVISIONS OF THE ARTICLES OF INCORPORATION AND BYLAWS

         The  Articles  and Bylaws of the  Company  contain  certain  provisions
regarding the rights and privileges of stockholders,  some of which may have the
effect of discouraging  certain types of transactions  that involve an actual or
threatened change of control of the Company, diminishing the opportunities for a
stockholder to participate in tender offers,  including tender offers at a price
above the then current market value of the Common Stock or over a  stockholder's
cost basis in the Common Stock, and inhibiting  fluctuations in the market price
of the Common Stock that could result from takeover  attempts.  These provisions
of the Articles and Bylaws are summarized below.

                                       38
<PAGE>
Size of Board, Election of Directors and Classified Board

         The Articles  provide that the number of Directors  shall be fixed from
time to time as  provided  in the  Bylaws.  The Bylaws  provide for a minimum of
three and a maximum of nine persons to serve on the Board       .  The number of
Directors  may  be  increased  or  decreased  by a  resolution  adopted  by  the
affirmative  vote of a majority of the Board.  The Articles further provide that
the Board may amend the Bylaws by action taken in  accordance  with such Bylaws,
except to the extent that any matters under the Articles or  applicable  law are
specifically reserved to the shareholders.

         The Bylaws provide that the Board will be divided into three classes of
Directors, with the classes to be as nearly equal in number as possible, and one
of each such classes shall be elected each year to serve for a three-year term.

Shareholder Nominations and Proposals

         The  Company's  Bylaws  provide for  advance  notice  requirements  for
shareholder  nominations  and  proposals  at  annual  meetings  of the  Company.
Shareholders may nominate  Directors or submit other proposals only upon written
notice to the Company not less than 120 days nor more than 150 days prior to the
date of the notice to  shareholders  of the previous  year's annual  meeting.  A
shareholder's  notice  also must  contain  certain  additional  information,  as
specified in the Bylaws. The Board may reject any proposals that are not made in
accordance  with the  procedures  set forth in the Bylaws or that are not proper
subjects of shareholder  action in accordance  with the provisions of applicable
law.

Calling Shareholder Meetings; Action by Shareholders Without a Meeting

         Matters to be acted upon by the  shareholders  at special  meetings are
limited to those which are specified in the notice thereof. A special meeting of
shareholders  may be called  by the  Board of  Directors,  the  Chairman  or the
President of the Company.  As required by Missouri law, the Bylaws  provide that
any  action by  written  consent of  shareholders  in lieu of a meeting  must be
signed by the holders of all outstanding shares of Common Stock.

         The  foregoing  provisions  contained  in the  Articles  and Bylaws are
designed in part to make it more difficult and time consuming to obtain majority
control  of the  Board of  Directors  or  otherwise  to  bring a  matter  before
shareholders   without  the  Board's  consent,   and  therefore  to  reduce  the
vulnerability  of  the  Company  to  an  unsolicited  takeover  proposal.  These
provisions  are  designed  to enable the  Company to develop  its  business in a
manner which will foster its long-term  growth  without the threat of a takeover
not  deemed  by the Board to be in the best  interests  of the  Company  and its
shareholders, and to reduce, to the extent practicable, the potential disruption
entailed by such a threat.  However, these provisions may have an adverse effect
on the ability of  shareholders  to influence the  governance of the Company and
the possibility of  shareholders  receiving a premium above the market price for
their securities from a potential acquirer who is unfriendly to management.

                                       39
<PAGE>
Indemnification of Directors and Officers

         Sections 351.355(1) and (2) of The General and Business Corporation Law
of the State of Missouri provide that a corporation may indemnify any person who
was or is a party or is threatened to be made a party to any threatened, pending
or completed action,  suit or proceeding by reason of the fact that he is or was
a director,  officer, employee or agent of the corporation, or is or was serving
at the request of the corporation as a director,  officer,  employee or agent of
another  corporation,  partnership,  joint venture,  trust or other  enterprise,
against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement actually and reasonably incurred by such person in connection with
such  action,  suit or  proceeding  if the  person  acted in good faith and in a
manner  the  person  reasonably  believed  to be in or not  opposed  to the best
interests  of the  corporation  and,  with  respect  to any  criminal  action or
proceeding,  had no  reasonable  cause to  believe  such  person's  conduct  was
unlawful,  except  that,  in the case of an action or suit by or in the right of
the  corporation,  the  corporation  may  not  indemnify  such  persons  against
judgments and fines and no person shall be indemnified as to any claim, issue or
matter as to which  such  person  shall  have  been  adjudged  to be liable  for
negligence  or  misconduct  in the  performance  of  the  person's  duty  to the
corporation, unless and only to the extent that the court in which the action or
suit was  brought  determines  upon  application  that such person is fairly and
reasonably  entitled  to  indemnity  for  proper  expenses.  Section  351.355(3)
provides that, to the extent that a director,  officer, employee or agent of the
corporation  has been  successful  in the  defense of any such  action,  suit or
proceeding or in defense of any claim, issue or matter therein, the person shall
be  indemnified  against  expenses,  including  attorney's  fees,  actually  and
reasonably  incurred  by such person in  connection  with such  action,  suit or
proceeding.   Section  351.355(7)   provides  that  a  corporation  may  provide
additional  indemnification to any person  indemnifiable under subsection (1) of
(2), provided such additional indemnification is authorized by the corporation's
articles of incorporation or an amendment thereto or by a shareholder-  approved
bylaw or  agreement,  and  provided  further  that no person  shall  thereby  be
indemnified  against  conduct which was finally  adjudged to have been knowingly
fraudulent,  deliberately  dishonest or willful  misconduct or which involves an
accounting for profits pursuant to Section 16(b) of the Exchange Act.  Paragraph
9 of the Articles of  Incorporation  of the Company permits the Company to enter
into  agreements with its directors,  officers,  employees and agents to provide
such  indemnification as deemed appropriate.  Paragraph 9 also provides that the
Company may extend to its directors and executive officers such  indemnification
and additional indemnification.

         The Company has entered into an indemnification agreements with certain
of its  directors and officers.  The form of indemnity  agreement  provides that
each such person will be indemnified to the full extent  permitted by applicable
law  against  all  expenses  (including  attorneys'  fees),  judgments,   fines,
penalties and amounts paid in settlement of any threatened, pending or completed
action, suit or proceeding, on account of his services as a director and officer
of the Company or any other  company or enterprise in which he is serving at the
request of the Company,  or as a guarantor  of any debt of the  Company.  To the
extent the  indemnification  provided under the agreement exceeds that permitted
by applicable law, indemnification may be unenforceable or may be limited to the
extent it is found by a court of competent jurisdiction to be contrary to public
policy.

         The Company may procure and maintain a policy of insurance  under which
the directors and officers of the Company will be insured, subject to the limits
of the policy,  against  certain  losses  arising  from claims made against such
directors  and  officers by reason of any acts or omissions  covered  under such
policy in their respective capacities as directors or officers.

         Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Company pursuant to the foregoing provisions or otherwise,  the Company has been
advised  that in the opinion of the  Securities  and  Exchange  Commission  such
indemnification  is  against  public  policy  as  expressed  in the  Act and is,
therefore, unenforceable.

                                       40
<PAGE>
                         SHARES ELIGIBLE FOR FUTURE SALE

         Upon  completion of this  offering,  the Company will have  outstanding
   8,014,263       shares  of  Common  Stock.   Of  the  shares,   approximately
   3,656,854     shares, including those offered for sale in this offering, will
be  tradeable  without  restriction  under the  Securities  Act.  The  remaining
   4,357,409      shares of  Common  Stock  held by  existing  shareholders  are
"restricted"  within the  meaning of Rule 144.  Subject to  compliance  with the
provisions  of Rule 144, all of such shares  presently  are eligible for sale to
the public,  notwithstanding  the fact that such shares have not been registered
under the Securities Act.

         In general,  under Rule 144 as currently in effect, an affiliate of the
Company,  or  a  person  (or  persons  whose  shares  are  aggregated)  who  has
beneficially owned restricted securities for at least one year but less than two
years,  will be  entitled to sell in any  three-month  period a number of shares
that does not exceed the  greater  of (i) 1% of the then  outstanding  shares of
common  stock   (approximately      80,142      shares  immediately  after  this
offering) or (ii) the average  weekly  trading  volume  during the four calendar
weeks  immediately  preceding  the date on which  notice of the sales     is    
filed with the  Securities and Exchange  Commission.  Sales pursuant to Rule 144
are  subject  to certain  requirements  relating  to manner of sale,  notice and
availability  of current  information  about the  Company.  A person (or persons
whose shares are  aggregated) who is not deemed to have been an affiliate of the
Company at any time during the 90 days  immediately  preceding  the sale and who
has  beneficially  owned  his or her  shares  for at least     two      years is
entitled to sell such  shares  pursuant  to Rule  144(k)  without  regard to the
limitations described above.

         In accordance  with the provisions of an agreement which each director,
executive  officer     and      holder of more than 5% of the Common  Stock must
execute and deliver to the  Representative as a condition to the consummation of
this offering, certain restrictions prohibiting the sale of the    4,728,364    
shares of Common Stock    beneficially     held by such persons will be imposed.
The restrictions  imposed by these agreements will remain in effect for a period
of 12 months following the date of this Prospectus, after which the restrictions
on resale  will lapse as to 25% of such  shares  each  successive  quarter.  The
agreements to be executed by the existing directors,  officers, and shareholders
of the Company will have no effect on the date on which shares  become  eligible
for sale pursuant to Rule 144.

                                  UNDERWRITING

         The Underwriters  named below, for whom Donald & Co. Securities Inc. is
acting as representative (the "Representative"),  have severally agreed, subject
to the terms and conditions of the Underwriting  Agreement, to purchase from the
Company a total of  2,000,000  shares of Common  Stock.  The number of shares of
Common Stock that each  Underwriter has agreed to purchase is set forth opposite
its name:


                                                         Number of
             Underwriter                                   Shares
             -----------                                   ------

Donald & Co. Securities Inc.

                Total                                    2,000,000


                                       41
<PAGE>
         The  Underwriting  Agreement  provides  that  the  obligations  of  the
Underwriters  are subject to approval of certain legal matters by counsel to the
Underwriters and various other conditions  precedent,  and that the Underwriters
are  obligated  to purchase  all of the shares of Common  Stock  offered by this
Prospectus (other than the shares of Common Stock covered by the  over-allotment
option described below), if any are purchased.

         The  Company  has  been   advised  by  the   Representative   that  the
Underwriters  propose to offer the  shares of Common  Stock to the public at the
initial  offering  price set forth on the cover page of this  Prospectus  and to
certain dealers (who may include  Underwriters)  at that price less a concession
not in excess of $ _____ per share of Common Stock.  The Underwriters may allow,
and such dealers may reallow,  a concession not in excess of $_____ per share of
Common Stock to certain other dealers.  After the initial public  offering,  the
offering price and other selling terms may be changed by the Representative.

       

            The Selling  Shareholders  have     granted to the Representative an
option,  exercisable during the 45-day period after the date of this Prospectus,
to purchase from the Company at the offering price, less underwriting  discounts
and the nonaccountable  expense allowance,  up to an aggregate of    300,000    
additional   shares  of  Common   Stock  for  the  sole   purpose  of   covering
over-allotments, if any.

         The Company has agreed to indemnify the  Underwriters  against  certain
liabilities, including liabilities under the Securities Act.

         The  Company has also  agreed to pay to the  Representative  an expense
allowance on a  nonaccountable  basis equal to 2% of the gross proceeds  derived
from the sale of the shares of Common Stock underwritten  (including the sale of
any  shares of  Common  Stock  subject  to the  Representative's  over-allotment
option), $25,000 of which has been paid to date.

         The Company has granted the  Representative for a period of three years
from the date hereof the right to have the Representative's  designee present at
all meetings of the  Company's  Board of Directors  and each of its  committees.
Such  designee will be entitled to the same notices and  communications  sent by
the Company to its directors and to attend directors' and committees'  meetings,
but will not be entitled to vote thereat. Such designee will also be entitled to
receive the same  compensation  payable to directors as members of the Board and
its  committees and all  reasonable  expenses in attending  such  meetings.  The
Representative has not named such designee as of the date of this Prospectus.

                                       42
<PAGE>
         In connection with this offering, the Company has agreed to sell to the
Representative,  for  nominal  consideration,  the  right to  purchase  up to an
aggregate of 200,000 shares of Common Stock (the  "Representative's  Warrants").
The Representative's  Warrants are exercisable  initially at $_____ per share of
Common Stock (the  "Exercise  Price") for a period of four years  commencing one
year from the date hereof. The  Representative's  Warrants contain  antidilution
provisions providing for adjustment of the Exercise Price upon the occurrence of
certain  events,  including  (i) the  issuance of Common  Stock,  or  securities
exercisable or convertible  into Common Stock, at a price less than the Exercise
Price and (ii) any  recapitalization,  reclassification,  stock dividend,  stock
split,   stock   combination   or  similar   transaction.   In   addition,   the
Representative's Warrants grant to the holders thereof certain demand and "piggy
back"  rights for periods of four and six years,  respectively,  commencing  one
year from the date of this Prospectus with respect to the registration under the
Securities   Act  of  the  Common   Stock   issuable   upon   exercise   of  the
Representative's Warrants.

         The Company has agreed that, upon the consummation of this offering, it
will enter into a two year  consulting  agreement with the  Representative.  The
consulting  agreement will not require the  Representative  to devote a specific
amount of time in the  performance  of its duties  thereunder.  Pursuant to such
agreement,  the Representative  will provide the Company with investment banking
and  financial  consulting  services  at the rate of  $3,000  per  month for the
twenty-four months subsequent to the consummation of this offering (an aggregate
of $72,000).  Such services will include,  among other matters,  consulting with
the  Company's  management  with  respect to  stockholder  relations,  corporate
expansion  and  long-term  financing.  In  the  event  that  the  Representative
originates  a  financing  or a  merger,  acquisition,  joint  venture  or  other
transaction to which the Company is a party, the Representative will be entitled
to receive a fee in consideration for the origination of such transaction.

       

         The offering price of the Common Stock was  determined by  negotiations
among the Company and the  Representative,  based in part upon the market  price
for the Common Stock as reported on the Nasdaq SmallCap.

         In connection  with this  offering,  certain  Underwriters  and selling
group  members  (if any) who are  qualified  market  makers on The Nasdaq  Stock
Market may engage in passive market making  transactions  in the Common Stock on
The Nasdaq Stock Market in  accordance  with Rule 103 of  Regulation M under the
Securities  Exchange  Act of 1934,  as  amended,  during  the     five  business
days     prior to the pricing of the offering before the  commencement of offers
or sales of the Common Stock.  Passive market makers must comply with applicable
volume and price  limitations  and must be  identified  as such.  In general,  a
passive  market  maker  must  display  its bid at a price  not in  excess of the

                                       43

<PAGE>
highest  independent bid for such security;  if all independent bids are lowered
below the passive  market  maker's bid,  however,  such bid must then be lowered
when certain purchase limits are exceeded.

         Certain persons  participating in this offering may overallot or effect
transactions  which stabilize,  maintain or otherwise affect the market price of
the Common Stock at levels above those which might otherwise prevail in the open
market,  including by entering  stabilizing bids or effecting syndicate covering
transactions. A stabilizing bid means the placing of any bid or effecting of any
purchase,  for the purpose of pegging,  fixing or  maintaining  the price of the
common stock. A syndicate  covering  transaction means the placing of any bid on
behalf of the underwriting  syndicate or the effecting of any purchase to reduce
a short position created in connection with the offering.  Such transactions may
be effected on The Nasdaq  Stock  Market,  in the  over-the-counter  market,  or
otherwise. Such stabilizing, if commenced, may be discontinued at any time.

                                  LEGAL MATTERS

         The validity of the  Securities  offered hereby and certain other legal
matters in connection  with the sale of the shares of Securities  offered hereby
will be passed  upon for the  Company by  Gallop,  Johnson & Neuman,  L.C.,  St.
Louis, Missouri.  Certain legal matters relating to this offering will be passed
upon for the Underwriters by Parker Duryee Rosoff & Haft.

                                     EXPERTS

         The financial  statements of the Company as of January 31, 1997 and for
the fiscal years ending January 31, 1996 and 1997 included in the Prospectus and
the  Registration   Statement  and  the  financial  schedules  included  in  the
Registration  Statement  have been so  included in reliance on the report of BDO
Seidman, LLP, independent certified public accountants given on the authority of
said Firm as experts in accounting and auditing.

                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange of 1934 as amended (the "Exchange  Act"), and in accordance
therewith files reports,  proxy or information  statements and other information
with the Securities and Exchange  Commission (the  "Commission").  Such reports,
proxy or  information  statements  and other  information  can be inspected  and
copied at the  public  reference  facilities  maintained  by the  Commission  at
Judiciary Plaza, Room 1024, 450 Fifth Street, N.W., Washington,  D.C. 20549, and
at the following Regional Offices of the Commission: 7 World Trade Center, Suite
1500, New York, New York 10048; and Northwestern Atrium Center,  Suite 1400, 500
West Madison Street,  Chicago,  Illinois  60661.  Copies of such material can be
obtained at prescribed rates from the public reference section of the Commission
at 450 Fifth Street N.W., Washington, D.C. 20549 or retrieved electronically via
the internet at the  Commission's  web site  (http://www.sec.gov).  In addition,
reports,  proxy statements and other  information  concerning the Company may be
inspected  at the  offices  of The  Nasdaq  Stock  Market,  1735 K Street  N.W.,
Washington,  D.C.  20549 on which the Common  Stock is quoted.  The  Company has
filed  with  the  Commission  a  registration  statement  on Form  SB-2  herein,
(together  with all amendments  and exhibits,  referred to as the  "Registration
Statement")  under the Securities  Act of 1933, as amended,  with respect to the
shares of Common Stock offered  hereby.  This Prospectus does not contain all of
the information set forth in the Registration Statement,  certain parts of which
are omitted in accordance with the rules and regulations of the Commission.  For
further  information,  reference is hereby made to the  Registration  Statement.
Statements   contained  herein   concerning  the  provisions  of  documents  are
necessarily  summaries of such documents and each such statement is qualified in
its entirety by reference to the copy of the applicable  document filed with the
Commission.

                                       44

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                          INDEX TO FINANCIAL STATEMENTS

                                                                           Page
Unaudited Interim Financial Statements

    Unaudited Balance Sheet as of    July 31    , 1997

    Unaudited Statements of Operations for the    six    
    months ended    July 31    , 1997 and 1996

    Unaudited Statements of Cash Flows for the    six    
    months ended    July 31    , 1997 and 1996

    Notes to    Unaudited     Financial Statements

Audited Financial Statements

    Independent Auditors' Report

    Balance Sheet as of January 31, 1997

    Statements of Operations for the fiscal years
    ended January 31, 1997 and 1996

       Statements of Stockholders' Equity    

    Statements of Cash Flows for the fiscal years
    ended January 31, 1997 and 1996

    Summary of Accounting Policies

    Notes to Financial Statements

                                       F-1

<PAGE>
   
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                             Unaudited Balance Sheet


                                  July 31, 1997
- --------------------------------------------------------------------------------

Assets (Note 3)

Current

     Cash                                                      $         70,718


     Trade receivables (net of allowance for doubtful 
         accounts of $374,289) (Note 5)                              15,336,384

     Notes receivable - officers (Note 2)                               108,530

     Other current assets                                               272,378

- --------------------------------------------------------------------------------
Total Current Assets                                                 15,788,010

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
Office equipment and furniture                                        2,030,361

Less accumulated depreciation and amortization                        1,313,535

- --------------------------------------------------------------------------------
Net Office Equipment and Furniture                                      716,826

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

Other Assets

     Notes receivable - officers (Note 2)                               135,048

     Goodwill (net of accumulated amortization of $134,267)           3,285,112

     Other                                                              154,050

- --------------------------------------------------------------------------------
Total Other Assets                                                    3,574,210
- --------------------------------------------------------------------------------
                                                               $     20,079,046
- --------------------------------------------------------------------------------
    
                                                         See accompanying notes
                                                        to financial statements

                                       F-2
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY


                             Unaudited Balance Sheet

   
                                                               July 31, 1997
- -----------------------------------------------------------------------------
Liabilities and Stockholders' Equity
Current
     Checks issued against future deposits                       $   438,188
     Accounts payable and accrued expenses                           660,306
     Due to retailers (Note 6)                                       167,741
     Income tax payable                                              555,350
     Deferred income taxes (Note 7)                                   72,000
     Current maturities of long-term debt (Note 3)                 2,213,235
- -----------------------------------------------------------------------------
Total Current Liabilities                                          4,106,820
- -----------------------------------------------------------------------------
Long-term Debt, less current maturities (Note 3)                  10,960,682
- -----------------------------------------------------------------------------
Deferred Income Taxes  (Note 7)                                      242,000
- -----------------------------------------------------------------------------
Total Liabilities                                                 15,309,502
- -----------------------------------------------------------------------------

Commitments and Contingencies

Redeemable Common Stock

     111,245 shares outstanding                                     503,820

- -----------------------------------------------------------------------------
Stockholders' Equity

     Common Stock, $.01 par - shares authorized 
       20,000,000; outstanding 7,165,953                              71,659

     Additional paid-in capital                                    3,292,872

     Retained earnings                                               901,193

- -----------------------------------------------------------------------------
Total Stockholders' Equity                                         4,265,724
- -----------------------------------------------------------------------------

                                                                 $20,079,046
    
                                                        See accompanying notes
                                                        to financial statements

                                       F-3
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY
   
                       Unaudited Statements of Operations

<TABLE>
<CAPTION>
Six Months Ended July 31,                                      1997                  1996
- ----------------------------------------------------------------------------------------------
<S>                                                     <C>                   <C>            
Service Revenues                                        $    5,459,668        $     2,633,958
Merchandise Revenues                                             8,348                124,540
- ----------------------------------------------------------------------------------------------
                                                             5,468,016              2,758,498
- ----------------------------------------------------------------------------------------------
Cost of Service Revenues                                     2,851,857              2,351,092
Cost of Merchandise Sold                                        32,720                 11,254
- ----------------------------------------------------------------------------------------------
                                                             2,884,577              2,362,346
- ----------------------------------------------------------------------------------------------
Gross Profit                                                 2,583,439                396,152
Selling, General and Administrative Expense                  1,062,128              1,671,502
- ----------------------------------------------------------------------------------------------
Operating Income (Loss)                                      1,521,311            (1,275,350)
- ----------------------------------------------------------------------------------------------
Other Income (Expense)
            Interest income                                     13,662                 16,240
            Interest expense                                 (415,750)              (114,178)
            Other                                             (40,625)               (10,715)
- ----------------------------------------------------------------------------------------------
Total Other Income (Expense)                                 (442,713)              (108,653)
- ----------------------------------------------------------------------------------------------
Income (Loss) Before Income Taxes                            1,078,598            (1,384,003)
Income Tax (Expense) Benefit (Note 7)                        (489,000)                478,463
- ----------------------------------------------------------------------------------------------
Net Income (Loss)                                       $      589,598        $     (905,540)
- ----------------------------------------------------------------------------------------------
Earnings (Loss) per Share - Primary and Fully 
   Diluted                                              $         0.07        $        (0.14)
- ----------------------------------------------------------------------------------------------
Weighted Average of Shares Outstanding - Primary and
   Fully Diluted                                             7,087,838              6,463,909
- ----------------------------------------------------------------------------------------------

    
</TABLE>

                                                         See accompanying notes
                                                         to financial statements
                                       F-4
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY
   
<TABLE>
                       Unaudited Statements of Cash Flows

<CAPTION>

Six Months Ended July 31,                                                              1997                    1996
- --------------------------------------------------------------------------------------------------------------------------
<S>                                                                           <C>                    <C> 
Operating Activities

     Net income (loss)                                                        $           589,598    $          (905,540)
     Adjustments to reconcile net income to
       cash used in operating activities:
          Depreciation and amortization                                                   184,851                  98,812
          Provision for losses on accounts receivable                                      38,672                (35,394)
          Impairment of investment in limited partnership                                  10,000                  10,000
          Loss on disposition of assets                                                     1,338                       -
          Increase in cash surrender value of life insurance                             (33,743)                       -
          Deferred income taxes                                                         (116,000)               (114,191)
          Services received in exchange for Common Stock                                    8,000                       -
          Changes in assets and liabilities:
              Increase in accounts receivable                                         (1,855,845)               (975,001)
              Decrease (increase) in other assets                                          51,739               (557,556)
              Decrease in checks issued against future deposits                       (2,787,840)                       -
              Increase (decrease) in accounts payable and accrued expenses                399,071               (573,797)
              (Decrease) increase in amounts due customers                               (31,834)                   2,098
- --------------------------------------------------------------------------------------------------------------------------
Cash Used in Operating Activities                                                     (3,541,633)             (3,050,569)
- --------------------------------------------------------------------------------------------------------------------------
Investing Activities

     Acquisition of Mike Kessler and Associates, Inc., net of cash acquired             (349,777)                       -
     Acquisition of Magazine Marketing, Inc.                                                    -               (275,000)
     Loan to affiliate                                                                    (5,820)                       -
     Loans to officers                                                                   (10,000)                       -
     Collections from related party                                                             -                  22,000
     Collections on notes receivable                                                            -                  32,475
     Proceeds from sale of fixed assets                                                     2,000                       -
     Proceeds from surrender of life insurance policies                                    83,959                       -
     Capital expenditures                                                               (125,521)               (115,360)
- --------------------------------------------------------------------------------------------------------------------------
Cash Used in Investing Activities                                                       (405,159)               (335,885)
- --------------------------------------------------------------------------------------------------------------------------
Financing Activities

     Proceeds from issuance of Common Stock                                                     -                  30,000
     Proceeds from issuance of Preferred Stock                                                  -               1,922,075
     Borrowings under credit facility                                                  17,218,000                 281,318
     Principal payments on credit facility                                           (13,393,000)                (62,420)
     Borrowings under short-term debt agreements                                                -               2,076,000
     Repayments under short-term debt agreements                                         (34,098)               (325,000)
     Registration costs                                                                  (58,310)                       -
     Preferred Stock dividends                                                                (3)                       -
- --------------------------------------------------------------------------------------------------------------------------
Cash Provided by Financing Activities                                                   3,732,589               3,921,973
- --------------------------------------------------------------------------------------------------------------------------
(Decrease) Increase in Cash                                                             (214,203)                 535,519

Cash, beginning of period                                                                 284,921                  23,828
- --------------------------------------------------------------------------------------------------------------------------
Cash, end of period                                                           $            70,718    $            559,347
- --------------------------------------------------------------------------------------------------------------------------
    
</TABLE>
                                                          See accompanying notes
                                                         to financial statements
                                       F-5
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                     Notes to Unaudited Financial Statements

- --------------------------------------------------------------------------------
1.     Unaudited Financial      
       Statements              In  the  opinion  of  management,  the  unaudited
                               financial  information as of    July 31    , 1997
                               contained   herein   reflects   all   adjustments
                               (consisting only of normal recurring adjustments)
                               necessary to fairly  present such  information in
                               accordance  with  generally  accepted  accounting
                               principles.  The  results of  operations  for the
                                  six     months ended    July 31    ,  1997 are
                               not  necessarily  indicative of the results to be
                               expected for the entire year.

2.     Related Party           
       Transactions            The  Company  purchased     $174,000      in data
                               processing  services from an  employment  service
                               company owned by certain  officers of the Company
                               during  the      six       months  ended     July
                               31    ,   1996.   The   Company   acquired   this
                               employment service company for $45,000 on January
                               1, 1997.

                               One of the  Company's  stockholders  also  owns a
                               majority of the stock of FMG, Inc.,  primarily an
                               investing company.  At    July 31    ,  1996, the
                               Company   had   a   receivable    from   FMG   of
                                  $31,171      at prime plus .5%. The receivable
                               was collected in full on November 5, 1996.

                               The Company currently leases certain office space
                               from businesses controlled by stockholders of the
                               Company.  Amounts  paid for the office space were
                               approximately    $108,000 and $95,000     for the
                                  six     months ended    July 31    ,  1997 and
                               1996,  respectively.   The  Company  occasionally
                               charters an airplane  owned by a  partnership  in
                               which one of the Company's  stockholders  owns an
                               interest.  Amounts paid to the  partnership  were
                                  $5,200      and $0 for the     six      months
                               ended       July    31    ,    1997   and   1996,
                               respectively.

                               Certain  officers of the company,  have from time
                               to time, received cash advances from the Company.
                               The officers  executed  promissory notes in favor
                               of  the  Company  in  the  aggregate  amounts  of
                                  $243,578    .  Such notes bear interest at the
                               rate of 7.34% per annum.

                                       F-6
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                     Notes to Unaudited Financial Statements




3.     Long-term            Long-term debt consists of:
       Debt and Revolving
       Credit Facility
   
                            July 31,                                        1997
                            ----------------------------------------------------
                            Revolving Credit Facility             $   10,949,000

                            Note  payable to former owner of
                            Mike  Kessler  and   Associates,
                            Inc., payable in full on January
                            5,  1998,   interest  at  6.25%,
                            secured  by a letter  of  credit
                            for  $2,231,912  for the benefit
                            of the former owner                        2,150,000


                            Unsecured    note   payable   to
                            stockholder   (former  owner  of
                            Magazine    Marketing,    Inc.),
                            non-interest bearing, payable in
                            eight quarterly  installments of
                            $10,000, discounted based on the
                            Company's   effective  borrowing
                            rate                                          28,664

                            Term  note  payable  in  monthly
                            installments   of  $629  through
                            November 1999, collateralized by
                            an automobile                                 15,970

                            Obligations  under capital lease              30,283
                            ----------------------------------------------------
                            Total Long-term Debt                      13,173,917

                            Less current maturities                    2,213,235
                            ----------------------------------------------------
                            Long-term Debt                        $   10,960,682
                            ----------------------------------------------------
    

                                      F-7
<PAGE>
                            The  Company  has  an  agreement   providing  for  a
                            revolving loan up to  $12,500,000.  The bank has the
                            right to terminate the agreement  upon not less than
                            thirteen  months prior  written  notice.  Borrowings
                            bear interest at a rate related to the monthly LIBOR
                            index rate plus a  percentage  ranging  from 2.5% to
                            3.5%,  depending  upon the ratio of  funded  debt to
                            earnings before  interest,  taxes,  depreciation and
                            amortization (effectively 9.1875% at    July 31    ,
                            1997). Borrowings are secured by personal guarantees
                            of Messrs.  S. Leslie  Flegel and William H. Lee and
                            their   spouses  and  by  a  security   interest  in
                            substantially  all the  Company's  assets  including
                            receivables,   inventory,   equipment,   goods   and
                            fixtures,  software,  contract  rights,  notes,  and
                            general intangibles.

                            The revolving loan agreement requires the Company to
                            maintain certain ratios and a specified level of net
                            worth,  restricts  payment of dividends,  and limits
                            additional   indebtedness.   The   Company   was  in
                            compliance with such ratios at    July 31    , 1997.


4.     Supplemental Cash    
       Flow Information     Supplemental  information  on  interest  and  income
                            taxes paid is as follows:
   

                            Six Months Ended July 31,        1997         1996
                            ----------------------------------------------------

                            Interest Paid                  $ 359,000    $112,000
                       
                            Income Taxes Paid (Refunded)   $(122,000)   $286,000
                            ----------------------------------------------------
                                
                                      F-8
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                     Notes to Unaudited Financial Statements

                               On      February 28, 1997, 7,721 shares of Common
                            Stock  were  issued as a dividend  to the  Preferred
                            Stockholders       .

5.     Advance Pay                  
       Program              The Company has  established an Advance Pay Program.
                            Under this  program the  Company  advances an agreed
                            upon percentage of the incentive  payments otherwise
                            due  the  retailer  from  magazine  publishers  upon
                            quarterly  submission  of claims for such  payments.
                            The claims otherwise due the retailer become due the
                            Company.  Included in trade  receivables  at    July
                            31    , 1997 is     $11,159,322      due the Company
                            under   the   Advance    Pay    Program    (net   of
                               $3,782,255      due  the  program  participants).
                            Income   from   the   program   was    approximately
                               $1,838,000      and     $483,000      during  the
                               six      months ended     July  31    ,  1997 and
                            1996, respectively.

6.     Due to Retailers     The Company  has  arrangements  with  certain of its
                            customers  whereby  the  Company  is  authorized  to
                            collect  and  deposit  in its own  accounts,  checks
                            payable to its customers for incentive payments. The
                            Company  retains the service revenue related to such
                            payments and pays the customer the  difference.  The
                            Company owes  retailers     $167,741 at July 31    ,
                            1997 under such    arrangements    .

7.     Income Taxes         Provision   for  federal  and  state   income  taxes
                            (benefit) in the statements of operations consist of
                            the following components:
   
                            Six Months Ended July 31,       1997        1996
                            ----------------------------------------------------
                            Current

                              Federal                     $482,000    $(295,463)
                              State                        123,000     (110,000)
                            ----------------------------------------------------
                            Total Current                  605,000     (405,463)
                            ----------------------------------------------------
                            Deferred

                              Federal                      (93,000)     (53,000)
                              State                        (23,000)     (20,000)
                            ----------------------------------------------------
                            Total Deferred                (116,000)     (73,000)
                            ----------------------------------------------------
                            Total Income Tax (Benefit)
                             Expense                      $489,000    $(478,463)
                            ----------------------------------------------------
    
                            Deferred income taxes reflect the net tax effects of
                            temporary differences between the carrying amount of
                            the assets and liabilities  for financial  reporting
                            purposes   and  the  amounts  used  for  income  tax
                            purposes.  The sources of the temporary  differences
                            and their effect on deferred taxes are as follows:

                            July 31,                                        1997
                            ----------------------------------------------------
                            Deferred Tax Assets
                              Allowance for doubtful accounts          $ 146,000
                              Deferred compensation                       22,000
                              Other                                       13,000
                            ----------------------------------------------------

                                      F-9
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                     Notes to Unaudited Financial Statements

                          
                            ----------------------------------------------------
                            Total Deferred Tax Assets                    181,000
                            ----------------------------------------------------

                            Deferred Tax Liabilities

                              Income not previously taxed
                               under cash basis of accounting
                               for income tax purposes                   455,000

                              Depreciation                                25,000

                              Other                                       15,000
                            ----------------------------------------------------
                            Total Deferred Tax Liabilities               495,000
                            ----------------------------------------------------
                            Net Deferred Tax Liability                   314,000
                            ----------------------------------------------------
                            Classified as:

                              Current                                     72,000
                              Non-current                                242,000
                            ----------------------------------------------------
                            Net Deferred Tax Liability                 $ 314,000
                            ----------------------------------------------------
    
                                      F-10
<PAGE>
                            The following summary reconciles income taxes at the
                            maximum  federal  statutory  rate with the effective
                            rate for the first quarters of fiscal 1998 and 1997:

   
                            Six Months Ended July 31,        1997        1996
                            ----------------------------------------------------
                            Income tax expense (benefit)
                             at statutory rate            $ 367,000   $(470,000)
                                                                       
                            State income tax expense 
                             (benefit), net of federal
                             income tax benefit              80,000     (58,000)

                            Non-deductible meals and 
                             entertainment                   10,000      13,000
 
                            Non-deductible goodwill 
                             amortization                    21,000       3,000

                            Non-deductible officers' 
                             life insurance                   2,000      14,000


                            Other, net                        9,000      19,537
                            ----------------------------------------------------
                            Income Tax Expense (Benefit)  $ 489,000   $(478,463)
                            ----------------------------------------------------
    

8.       Business 
         Combinations       On     May 30, 1997, the Company acquired all of the
                            stock of Mike Kessler and Associates, Inc. (MKA) for
                            $2,500,000 of which  $350,000 was paid upon closing.
                            The balance is due January 5, 1998 with  interest at
                            6.25%. Wachovia Bank of North Carolina,  N.A. issued
                            a standby  letter of credit for  $2,231,912  for the
                            benefit  of the  former  owner of MKA  covering  the
                            period from May 30, 1997  through  January 31, 1998.
                            The seller operated MKA as a business engaged in the
                            collection of retail  display  allowances for retail
                            store chains. The Company    has continued servicing
                            MKA's customer base.    


                                      F-11
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                     Notes to Unaudited Financial Statements



                               This  transaction  has  been  accounted  for as a
                            purchase,   and   accordingly,    the   assets   and
                            liabilities have been recorded at fair market value.
                            Results of  operations  have been included as of the
                            effective  date  of the  transaction.  The  purchase
                            price exceeds the fair value of the assets  acquired
                            in the amount of $2,324,346.    

9.       Preferred Stock    In  July  1997,  the  Company  exchanged  all  5,600
                            outstanding  shares of the Company's  1996 Series 7%
                            Convertible  Preferred  Stock  for an  aggregate  of
                            225,867 shares of Common Stock and  non-transferable
                            warrants expiring 2000 to purchase 375,959 shares of
                            Common  Stock at an  exercise  price  of  $2.48  per
                            share.  Such  exchange  resulted  in a  constructive
                            dividend  of  $109,937  which  was  reported  in the
                            fiscal quarter ending July 31, 1997.    

10.     Reverse Stock 
        Split               On July 1, 1997, the Company's shareholders approved
                            a    proposal      which gave the Board of Directors
                            the  authority to execute a 1 for 1.21 reverse stock
                            split.  As of the financial  statement  report date,
                            the Board of Directors     has      not effected the
                            reverse stock split.

   11.  Earnings Per 
        Share               In  calculating  earnings per share,  Net Income for
                            the six months  ended July 31, 1997 was reduced by a
                            constructive  dividend of $109,937,  which  resulted
                            from the exchange of all 5,600 outstanding shares of
                            Preferred  Stock for 225,867  shares of Common Stock
                            and  non-transferable  warrants  expiring in 2000 to
                            purchase  375,959  shares  of  Common  Stock  at  an
                            exercise price of $2.48 per share.    

   12. Subsequent Events    In  September  1997,  the  Company  issued  to  Aron
                            Katzman, Harry L. Franc III and Timothy A. Braswell,
                            each a  director  of the  Company,  non-transferable
                            warrants  expiring  2000 to purchase an aggregate of
                            108,041  shares of Common Stock at an exercise price
                            of $2.48  per  share.  Although  the  effect of this
                            transaction will be reported in the third quarter of
                            fiscal 1998, the Company  expects that such warrants
                            will be deemed to have an  aggregate  value  ranging
                            from $30,000 to $50,000.    

                               On   August  4,  1997,   the   Company   filed  a
                            preliminary    registration   statement   with   the
                            Securities and Exchange  Commission.  This statement
                            is  being   filed  for  the   purpose   of   selling
                            approximately 2,000,000 shares of Common Stock after
                            giving  effect to the  proposed  1 for 1.21  reverse
                            stock split.  The Company  anticipates the aggregate
                            selling price of all the  securities to  approximate
                            $8,000,000.   The  proposed   issue  date  of  these
                            securities is expected to be in October, 1997.    

                                      F-12

<PAGE>
Independent Auditors' Report




Board of Directors
The Source Information Management Company
St. Louis, Missouri

We have audited the balance sheet of The Source  Information  Management Company
as of January 31, 1997 and the related  statements of operations,  stockholders'
equity and cash flows for each of the two years in the period ended  January 31,
1997.  These  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all  material  respects,  the  financial  position  of  The  Source  Information
Management Company at January 31, 1997 and the results of its operations and its
cash flows for each of the two years in the period  ended  January  31,  1997 in
conformity with generally accepted accounting principles.



BDO Seidman, LLP
St. Louis, Missouri
March 27, 1997


                                      F-13

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                                  Balance Sheet

                                                               January 31, 1997
- --------------------------------------------------------------------------------
Assets (Note 4)
Current
  Cash                                                           $    284,921
  Trade receivables (net of allowance for doubtful 
   accounts of $323,587) (Note 11)                                 12,922,738
  Income taxes receivable (Note 8)                                    171,305
  Notes receivable - officers (Notes 1 and 2)                          58,395
  Other current assets                                                 87,306
- --------------------------------------------------------------------------------
Total Current Assets                                               13,524,665
- --------------------------------------------------------------------------------
Office equipment and furniture (Note 5)                             1,823,004
Less accumulated depreciation and amortization                      1,191,668
- --------------------------------------------------------------------------------
Net Office Equipment and Furniture                                    631,336
- --------------------------------------------------------------------------------
Other Assets
  Notes receivable - officers (Notes 1 and 2)                         175,183
  Goodwill, net of accumulated amortization of 
    $72,209 (Note 9)                                                1,022,824
  Cash surrender value of life insurance                              104,358
  Other                                                               111,283
- --------------------------------------------------------------------------------
Total Other Assets                                                  1,413,648
- --------------------------------------------------------------------------------
                                                                 $ 15,569,649
- --------------------------------------------------------------------------------


                     See accompanying summary of accounting
                   policies and notes to financial statements

                                      F-14

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                                  Balance Sheet

                                                             January 31, 1997
- --------------------------------------------------------------------------------
Liabilities and Stockholders' Equity
Current
  Revolving Line of Credit (Note 4)                            $    7,124,000
  Checks issued against future deposits                             3,225,668
  Accounts payable and accrued expenses                               559,441
  Due to retailers (Note 12)                                          199,575
  Deferred income taxes (Note 8)                                       24,000
  Current maturities of long-term debt (Note 3)                        69,203
- -----------------------------------------------------------------------------
Total Current Liabilities                                          11,201,887
- -----------------------------------------------------------------------------
Long-term Debt, less current maturities (Note 3)                       22,814
- -----------------------------------------------------------------------------
Deferred Income taxes (Note 8)                                        173,000
- -----------------------------------------------------------------------------
Total Liabilities                                                  11,397,701
- -----------------------------------------------------------------------------
Commitments (Note 5 and 6)
- -----------------------------------------------------------------------------
Redeemable Preferred Stock, $.01 par - shares authorized, 
  2,000,000; outstanding, 5,600 (Note 10)                             522,506
Redeemable Common Stock
  111,245 shares outstanding (Note 13)                                503,820
- -----------------------------------------------------------------------------
                                                                    1,026,326
- -----------------------------------------------------------------------------
Stockholders' Equity
  Common Stock, $.01 par - shares authorized, 
     20,000,000; outstanding, 6,930,233                                69,302
  Additional paid-in-capital                                        2,745,180
  Retained earnings                                                   331,140
- -----------------------------------------------------------------------------
Total Stockholders' Equity                                          3,145,622
- -----------------------------------------------------------------------------
                                                                 $ 15,569,649


                     See accompanying summary of accounting
                   policies and notes to financial statements

                                      F-15

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                            Statements of Operations
 
Years Ended January 31,                            1997                1996
- --------------------------------------------------------------------------------
Service Revenues                               $ 7,056,270         $ 7,195,176
Merchandise Revenues                               242,177             926,008
- --------------------------------------------------------------------------------
                                                 7,298,447           8,121,184
- --------------------------------------------------------------------------------
Cost of Service Revenues                         4,862,207           3,859,409
Cost of Merchandise    Revenues                    202,381             549,813
- --------------------------------------------------------------------------------
                                                 5,064,588           4,409,222
- --------------------------------------------------------------------------------
Gross Profit                                     2,233,859           3,711,962
Selling, General and Administrative 
  Expense (Notes 1,2, 5 and 6)                   2,904,372           2,799,841
- --------------------------------------------------------------------------------
Operating Income (Loss)                          (670,513)             912,121
- --------------------------------------------------------------------------------
Other Income (Expense)
     Interest income                                30,628              25,403
     Interest expense                            (311,737)           (120,427)
     Registration expense                               -            (213,666)
     Other                                        (28,883)             (5,437)
- --------------------------------------------------------------------------------
Total Other Income (Expense)                     (309,992)           (314,127)
- --------------------------------------------------------------------------------
Income (Loss) Before Income Taxes                (980,505)             597,994
Income Tax (Benefit) Expense (Note 8)            (377,188)             406,000
- --------------------------------------------------------------------------------
Net Income (Loss)                              $ (603,317)         $   191,994
- --------------------------------------------------------------------------------
Earnings (Loss) per Share - Primary and
   Fully Diluted                               $    (0.09)         $      0.03
- --------------------------------------------------------------------------------
Weighted Average of Shares Outstanding -
   Primary and Fully Diluted                     6,658,891           6,084,542
- --------------------------------------------------------------------------------
Pro Forma Amounts (unaudited)
  Income before income taxes                                       $   597,994
  Provision for income taxes (Note 8)                                  284,000
- --------------------------------------------------------------------------------
Net Income (unaudited)                                             $   313,994
- --------------------------------------------------------------------------------
Net Income per share (unaudited)                                   $      0.05
- --------------------------------------------------------------------------------

                     See accompanying summary of accounting
                   policies and notes to financial statements

                                      F-17
<PAGE>
<TABLE>

                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                       Statements of Stockholders' Equity

<CAPTION>
                                                      Common Stock                 Additional                              Total
                                                                                    Paid-in          Retained          Stockholders'
                                                                                    Capital          Earnings             Equity
                                        --------------------------------------
                                           Shares               Amount
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                       <C>                 <C>                 <C>              <C>               <C>        
Balance, February 1, 1995                 5,340,000           $ 53,400            $ 195,520        $ 1,377,587       $ 1,626,507

Issuance of Common Stock
(Note 9)                                    959,389              9,594               (9,594)                 -                 -

Issuance of Common Stock                     75,000                750              225,375                  -           226,125

Reclassification of Subchapter S
retained earnings, net of tax, net
of distributions to stockholders
(Note 9)                                          -                  -              565,657           (592,657)          (27,000)

Net income for the year                           -                  -                    -            191,994           191,994
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, January 31, 1996                 6,374,389           $ 63,744            $ 976,958         $  976,924        $2,017,626

Issuance of Common Stock                      8,000                 80               29,920                  -            30,000

Conversion of 7% Preferred Stock
to Common Stock                             423,197              4,232            1,395,337                  -         1,399,569

Issuance of Common Stock to
purchase Magazine Marketing,
Inc. (Note 9)                               100,000              1,000              249,000                  -           250,000

Issuance of Common Stock in
payment of services                          15,132                151               51,599                  -            51,750

Dividend on Preferred Stock                   9,515                 95               42,366            (42,467)               (6)

Net loss for the year                             -                  -                    -           (603,317)         (603,317)
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, January 31, 1997                 6,930,233           $ 69,302          $ 2,745,180        $   331,140        $3,145,622
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>
                     See accompanying summary of accounting
                   policies and notes to financial statements

                                      F-18

<PAGE>
<TABLE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                            Statements of Cash Flows
<CAPTION>

Years Ended January 31,                                                  1997              1996
- --------------------------------------------------------------------------------------------------
<S>                                                                 <C>                <C>
Operating Activities
     Net income (loss)                                              $  (603,317)       $  191,994
     Adjustments to reconcile net cash
         used in    operating activities:
         Depreciation and amortization                                  246,599           140,622
         Loss on disposition of equipment                                   299                 -
         Provision for losses on accounts receivable                    224,387           (35,149)
         Impairment of investment in limited partnership                 20,000            20,000
         Increase in cash surrender value of life insurance             (32,740)          (22,696)
         Write-off of uncollectible note receivable                           -            92,063
         Shareholder distribution                                             -           (27,000)
         Deferred income taxes                                         (259,064)          (59,000)
         Services received in exchange for Common Stock                  51,750                 -
         Changes in assets and liabilities:
           Increase in accounts receivable                           (8,789,885)       (1,765,173)
           Increase in other assets                                    (230,004)          (63,463)
           Increase in checks issued against future deposits          3,225,668                 -
           Increase (decrease) in accounts payable
            and accrued expenses                                       (513,110)          107,590
           Increase in amounts due customers                            116,120            29,137
- --------------------------------------------------------------------------------------------------
Cash Used in Operating Activities                                    (6,543,297)       (1,391,075)
- --------------------------------------------------------------------------------------------------
   Investing     Activities
     Acquisition of Magazine Marketing, Inc.                           (275,000)                -
     Loans to officers                                                        -           (33,990)
     Collections on notes receivable                                     29,715               483
     Collections from related party                                      53,171           280,884
     Capital expenditures                                              (276,729)         (197,331)
- --------------------------------------------------------------------------------------------------
Cash (Used in) Provided by Investing Activities                        (468,843)           50,136
- --------------------------------------------------------------------------------------------------
</TABLE>

                     See accompanying summary of accounting
                   policies and notes to financial statements


                                      F-19
<PAGE>
<TABLE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                            Statements of Cash Flows
<CAPTION>

Years Ended January 31,                                        1997                1996
- ------------------------------------------------------------------------------------------
<S>                                                           <C>              <C>    
Financing Activities
     Proceeds from issuance of Common Stock                      30,000           226,125
     Proceeds from issuance of Preferred Stock                1,922,075                 -
     Borrowings under long-term debt agreements               9,791,000                 -
     Principal payments on long-term debt                    (2,756,121)        (183,387)
     Borrowings under short-term debt agreements              2,836,366         2,739,884
     Repayments under short-term debt agreements             (4,550,081)       (1,670,370)
     Preferred Stock dividends                                       (6)                -
- ------------------------------------------------------------------------------------------
Cash Provided by Financing Activities                         7,273,233         1,112,212
- ------------------------------------------------------------------------------------------
Increase (Decrease) in Cash                                     261,093          (228,727)

Cash, beginning of period                                        23,828           252,555
- ------------------------------------------------------------------------------------------
Cash   ,end of period                                       $   284,921       $    23,828
- ------------------------------------------------------------------------------------------
</TABLE>


                     See accompanying summary of accounting
                   policies and notes to financial statements

                                      F-20
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                         Summary of Accounting Policies

- --------------------------------------------------------------------------------
Basis of 
Presentation             The  financial  statements  of The  Source  Information
                         Management  Company  reflect the  accounts of companies
                         formerly   known   as   Display   Information   Systems
                         Corporation (DISC),  Periodical Management & Marketing,
                         Inc.   (PMM)  and   Dixon's      Modern       Marketing
                         Concepts,  Inc. and Tri-State Stores,  Inc. (MMC). DISC
                         and PMM merged on  February  1, 1995 and the net assets
                         of MMC were merged on June 15,  1995,  as  discussed in
                         Note 9.

Business                 The Source Information Management Company (the Company)
                         is a provider of merchandise management information and
                         related  services  primarily  in  connection  with  the
                         display   and   marketing   of   magazines   and  other
                         periodicals.   The   Company   assists   retailers   in
                         monitoring,   documenting,   claiming  and   collecting
                         incentive   payments,   primarily  from  publishers  of
                         periodicals, and performs consulting and other services
                         in exchange for service  revenues.  The Company obtains
                         merchandising  revenue  from (a)  consulting  and other
                         services rendered to clients on other than a commission
                         basis and (b) the sale,  as  principal  or  broker,  of
                         merchandise  to  the  Company's  retailer  clients  for
                         resale by them.

Concentrations of        
Credit Risk              Services  are  provided to mass  merchandise,  grocery,
                         convenience and pharmacy  stores  throughout the United
                         States and in Eastern Canada.  Management  periodically
                         performs  credit   evaluations  of  its  customers  and
                         generally does not require  collateral.  At the balance
                         sheet date, the Company had no concentrated credit risk
                         with any individual customer.

Revenue           
Recognition              Service  revenues are  recognized  during the period in
                         which  services are performed.  Merchandising  revenues
                         are recognized in the period in which the merchandising
                         services are provided.

Equipment and            
Furniture                Equipment   and   furniture   are   stated   at   cost.
                         Depreciation is computed using the straight-line method
                         for  financial  reporting and  accelerated  methods for
                         income tax purposes over the estimated  useful lives of
                         5 to 7 years.

Income Taxes             Income  taxes  are  calculated   using  the  asset  and
                         liability  method  specified  by Statement of Financial
                         Accounting  Standards No. 109,  "Accounting  for Income
                         Taxes."

Goodwill                 Goodwill represents the excess of the cost of a company
                         acquired over the fair value of the net assets acquired
                         which is amortized over 15 years.

Pro Forma       
Information              Pro forma data is presented  for 1996 which  reflects a
                         provision for income taxes as if DISC, an S corporation
                         prior to the merger  discussed  in Note 9, had not been
                         an S  corporation  in 1996.  Pro forma net  income  per
                         share  for 1996 has been  determined  by  dividing  pro
                         forma net  income  by the  weighted  average  number of
                         common shares outstanding during the year.

                                      F-21
<PAGE>

                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                         Summary of Accounting Policies
- --------------------------------------------------------------------------------
Stock-Based  
Compensation             The Company  grants stock options for a fixed number of
                         shares to employees with an exercise price greater than
                         or equal to the fair value of the shares at the date of
                         grant.  The Company accounts for stock option grants in
                         accordance with Accounting Principles Board Opinion No.
                         25,  "Accounting  for Stock Issued to  Employees"  (APB
                         Opinion   No.   25).   That   Opinion   requires   that
                         compensation  cost  related to fixed stock option plans
                         be recognized only to the extent that the fair value of
                         the  shares  at the grant  date  exceeds  the  exercise
                         price.   Accordingly,   the   Company   recognizes   no
                         compensation expense for its stock option grants.

                         In October  1995,  the Financial  Accounting  Standards
                         Board,   issued   Statement  of  Financial   Accounting
                         Standards   No.  123,   "Accounting   for   Stock-Based
                         Compensation"  (SFAS  No.  123).  SFAS No.  123  allows
                         companies to continue to account for their stock option
                         plans  in  accordance  with APB  Opinion  No.  25,  but
                         encourages  the  adoption  of a new  accounting  method
                         based on the  estimated  fair value of  employee  stock
                         option.   Pro  forma  net  loss  and  loss  per  share,
                         determined  as if  the  Company  had  applied  the  new
                         method, are disclosed within Note 6.

Accounting 
Estimates                The  preparation of financial  statements in conformity
                         with generally accepted accounting  principles requires
                         management  to  make  estimates  and  assumptions  that
                         affect the reported  amounts of assets and  liabilities
                         and disclosure of contingent  assets and liabilities at
                         the date of the financial  statements  and the reported
                         amounts of revenues and expenses  during the  reporting
                         period.   Actual   results   could  differ  from  those
                         estimates.

Long-Lived
Assets                   In  March  1995,   Statement  of  Financial  Accounting
                         Standards  No. 121  "Accounting  for the  Impairment of
                         Long-Lived  Assets and for Long-Lived  Assets  Disposed
                         Of" ("SFAS No. 121) was issued.  SFAS No. 121  requires
                         that   long-lived   assets  and  certain   identifiable
                         intangibles  to be held and used or  disposed  of by an
                         entity be received for  impairment  whenever  events or
                         changes in  circumstances  indicate  that the  carrying
                         amount  of an  asset  may  not be  recoverable.  During
                         fiscal 1997,  the Company  adopted this  statement  and
                         determined  that no impairment  loss need be recognized
                         for applicable assets of continuing operations.

Reclassifications        Certain 1996 amounts have been  reclassified to conform
                         to the 1997 presentation.


                                      F-22
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------


1.     Related Party    
       Transactions      The Company purchased data processing  services from an
                         employment service company owned by certain officers of
                         the  Company.  There were  approximately  $275,000  and
                         $307,000 of such  purchases  made during 1997 and 1996,
                         respectively.  The Company  purchased  this  employment
                         service company for $45,000 on January 1, 1997.

                         One of the Company's  stockholders also owns a majority
                         of the  stock  of FMG,  Inc.,  primarily  an  investing
                         company.  At  January  31,  1996,  the  Company  had  a
                         receivable  from FMG of $53,171 at prime plus .5%.  The
                         receivable was collected in full on November 5,1996.

                         The Company  has been  engaged by  Specialty  Marketing
                         Co.,  Inc., a  corporation  in which Robert B. Dixon is
                         the  principal   shareholder,   to  provide  consulting
                         services.  In fiscal 1996 Specialty Marketing Co., Inc.
                         paid  the  Company  $85,611  in  consideration  for the
                         Company's services.

                         The Company  currently  leases certain office space and
                         has, in the past,  leased an airplane from partnerships
                         controlled by stockholders of the Company. Amounts paid
                         for the office  space were  $207,498  and  $183,275 for
                         1997  and  1996,  respectively.  Amounts  paid  for the
                         airplane  were  $0  and  $57,926  for  1997  and  1996,
                         respectively.

                         Certain  officers  of the  company,  have  from time to
                         time,  received  cash  advances  from the Company.  The
                         officers  executed  promissory  notes  in  favor of the
                         Company  in the  aggregate  amounts of  $233,578.  Such
                         notes bear  interest at the rate of 7.34% per annum and
                         are  payable in five  equal  installments  which  began
                         April 1996.

2.  Notes Receivable     Officers

                         The notes  receivable  relate to  advances  to  certain
                         officers  of the  Company.  The notes bear  interest at
                         7.34% and are payable in five equal annual  payments of
                         $69,489 which began April 1996. These notes are current
                         and the  Company is unaware of any  circumstances  that
                         would  negatively  impact the  collectibility  of these
                         notes.

                         Other

                         The  Company  had a  $120,000  unsecured,  non-interest
                         bearing  note  from  a  non-affiliated   company  which
                         required quarterly  installments of $6,000 through June
                         2000.  The note was stated net of  discount  of $27,454
                         which was computed  using a 10% imputed  interest rate.
                         On March 31,  1996 the  debtor  defaulted  on the note.
                         Based on the  financial  condition  of the debtor,  the
                         note was written off  resulting in a charge to selling,
                         general  and  administrative  expenses  during the year
                         ended January 31, 1996 of $92,063.


                                      F-23

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------
3.     Long-term         Long-term debt consists of:
       Debt

                         January 31,                                     1997
                         -------------------------------------------------------

                         Unsecured note payable to stockholder
                         (former owner of Magazine Marketing,
                         Inc.), non-interest bearing, payable 
                         in eight quarterly installments of 
                         $10,000, discounted based on the 
                         Company's effective borrowing rate            $ 46,710
                         -------------------------------------------------------
                         Obligations under capital lease (Note 5)        45,307
                         -------------------------------------------------------
                         Total Long-term Debt                            92,017

                         Less current maturities                         69,203
                         -------------------------------------------------------
                         Long-term Debt                                $ 22,814
                         -------------------------------------------------------

                         Annual  maturities  of  long-term  debt are as follows:
                         1998 - $69,203; 1999 - $22,814.

4.     Revolving
       Line of Credit    The Company has an agreement  providing  for  revolving
                         loans up to  $12,500,000.  The  bank  has the  right to
                         terminate  the  agreement  upon not less than  thirteen
                         months prior written  notice.  Borrowings bear interest
                         at a rate related to the monthly  LIBOR index rate plus
                         a percentage ranging from 2.5% to 3.5%,  depending upon
                         the ratio of funded debt to earnings  before  interest,
                         taxes,   depreciation  and  amortization   (effectively
                         8.0039% at January 31, 1997). Borrowings are secured by
                         personal  guarantees  of Messrs.  S. Leslie  Flegel and
                         William  H. Lee and  their  spouses  and by a  security
                         interest  in  substantially  all the  Company's  assets
                         including receivables,  inventory, equipment, goods and
                         fixtures, software, contract rights, notes, and general
                         intangibles.

                         The revolving  loan  agreement  requires the Company to
                         maintain  certain  ratios and a specified  level of net
                         worth,  restricts  payment  of  dividends,  and  limits
                         additional   indebtedness.   The  Company  was  not  in
                         compliance  with  certain  ratios at January 31,  1997,
                         and,  consequently,  the debt has  been  classified  as
                         current.  However,  the Company  has  received a waiver
                         from the bank  stating  that  noncompliance  with these
                         ratios is not considered a default at January 31, 1997.

5.     Commitments       Leases

                         The Company leases office space, an apartment, computer
                         equipment,  and vehicles  under leases that expire over
                         the  next  five  years.  The  Company  also  leases  an
                         administrative  facility  from a related party under an
                         operating lease that expires over the next 16 years. In
                         most  cases,  management  expects  that  in the  normal
                         course of business,  leases will be renewed or replaced
                         with  other  leases.  Rent  expense  was  approximately
                         $427,000 and  $410,000 for the years ended  January 31,
                         1997 and 1996,  respectively.  Amounts  paid to related
                         parties   included   in   total   rent   expense   were
                         approximately  $207,000 and $240,000 for 1997 and 1996,
                         respectively.


                                      F-24

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         Office  equipment  and  furniture  includes  $71,066 at
                         January 31, 1997 for  equipment  leases which have been
                         capitalized.  Accumulated  amortization  was $35,148 at
                         January 31,  1997.  Lease  amortization  is included in
                         depreciation and amortization expense.

                         Future minimum payments,  by year and in the aggregate,
                         under capital leases and noncancelable operating leases
                         with  initial  or  remaining  terms of one year or more
                         consisted of the following at January 31, 1997:

                                                      Capital        Operating
                           Year Ending January 31,     leases          leases
                          ------------------------------------------------------
                           1998                       $37,481       $  458,791
                           1999                        13,688          261,300
                           2000                            --          184,600
                           2001                            --          163,891
                           2002                            --          155,215
                           Thereafter                      --        1,477,950
                          ------------------------------------------------------
                           Total minimum lease 
                            payments                   51,169       $2,701,747
                                                                    ----------
                           Amount representing 
                            interest                    5,862
                          ------------------------------------------------------
                           Present Value of Net 
                            Minimum Lease Payments    $45,307
                          ------------------------------------------------------

                         Litigation

                         The  Company  has  pending  certain  legal  actions and
                         claims incurred in the normal course of business and is
                         actively  pursuing the defense thereof.  In the opinion
                         of  management,  these  actions  and  claims are either
                         without  merit or are covered by insurance and will not
                         have  a  material   adverse  effect  on  the  Company's
                         financial position.

6.     Employee          Profit Sharing and 401(k) Plan
       Benefit Plans
                         The  Company has a combined  profit  sharing and 401(k)
                         Plan.  Annual   contributions  to  the  profit  sharing
                         portion  of the Plan  are  determined  by the  Board of
                         Directors  and may not exceed  the  amount  that may be
                         deducted  for  federal  income  tax  purposes.   Profit
                         sharing  contributions  charged against operations were
                         $0 and $10,000 for the years ended January 31, 1997 and
                         1996, respectively.

                         Under the  401(k)  portion  of the Plan,  all  eligible
                         employees  may elect to  contribute  2% to 20% of their
                         compensation  up  to  the  maximum  allowed  under  the
                         Internal  Revenue Code. The Company matches one half of
                         an  employee's  contribution,  not to  exceed 5% of the
                         employee's  salary.  The amounts matched by the Company
                         during  the  years  ended  January  31,  1997  and 1996
                         pursuant  to this Plan were  approximately  $50,000 and
                         $40,000, respectively.

                                      F-25

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         Deferred Compensation Plan

                         During the current  year,  the Company  established  an
                         unfunded   deferred   compensation   plan  for  certain
                         officers,  who  elect  to defer a  percentage  of their
                         current   compensation.   The  Company  does  not  make
                         contributions  to the plan and is responsible  only for
                         the  administrative  costs  associated  with the  plan.
                         Benefits are payable to the participating officers upon
                         their  death or  termination  of  employment.  From the
                         deferred funds, the Company has purchased  certain life
                         insurance policies. However, the proceeds and surrender
                         value  of  these  policies  are not  restricted  to pay
                         deferred compensation benefits when they are due.

                         Stock Option Plan

                         In August  1995,  the  Company  established  The Source
                         Company  1995  Incentive  Stock  Option  Plan  for  key
                         employees and reserved  630,000  shares of common stock
                         for  such  plan.  Under  the  plan,  the  Stock  Option
                         Committee  may grant stock  options to key employees at
                         not less than one  hundred  percent  (100%) of the fair
                         market value of the Company's  Common Stock at the date
                         of  grant.  The  durations  and  exercisability  of the
                         grants  vary  according  to  the   individual   options
                         granted.  During 1997 the Company  granted  options for
                         225,000 shares, but had 125,000 shares forfeited. As of
                         January 31, 1997, options with a remaining  contractual
                         life of 5 years to purchase  100,000  shares at a price
                         of  $4.63  were  outstanding,   20,000  of  which  were
                         exercisable.

                         As discussed in the Summary of Accounting Policies, the
                         Company   applies   APB  Opinion  No.  25  and  related
                         interpretations    in   accounting   for   this   plan.
                         Accordingly,  no compensation  cost has been recognized
                         for its incentive  stock option plan. Had  compensation
                         cost for the  Company's  stockbased  compensation  plan
                         been  determined  based on the fair  value at the grant
                         dates for  awards  under the plan  consistent  with the
                         method of SFAS No. 123,  the Company' net loss and loss
                         per  share  would  have been  reduced  to the pro forma
                         amounts indicated below:

                         Year Ended January 31,                         1997
                         -------------------------------------------------------
                         Net loss                      As reported    (603,317)
                                                       Pro forma      (611,369)

                         Primary loss per share        As reported       (0.09)
                                                       Pro forma         (0.09)

                         Fully diluted loss per share  As reported       (0.09)
                                                       Pro forma         (0.09)
                         -------------------------------------------------------

                         The  fair  value  of  each  option  granted  in 1996 is
                         estimated on the date of grant using the  Black-Scholes
                         option-pricing     model     with     the     following
                         weighted-average  assumptions used: dividend yield of 0
                         percent;  risk-free  interest  rate  of  4.88  percent;
                         volatility  of .3; and  expected  lives of 1 year.  The
                         fair value of options granted during the year is $.66.

                                      F-26

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         Stock Award Plan
                 
                         In  September  1996,  the  Company  adopted  The Source
                         Company Stock Award Plan for all employees and reserved
                         50,000 shares of Common Stock for such plan.  Under the
                         plan, the stock award committee, appointed by the board
                         of  directors  of  the  Company,  shall  determine  the
                         employees to whom awards shall be granted.

                         On September  18, 1996,  10,050  shares of Common Stock
                         were awarded to certain employees under the plan.

7.     Supplemental      Supplemental  information on interest  and income taxes
       Cash Flow         paid is as follows:
       Information

                         Years Ended January 31,         1997           1996
                         -------------------------------------------------------
                         Interest                      $ 285,000     $ 109,000
                         Income Taxes                  $ 264,000     $ 254,000
                         -------------------------------------------------------

                         Capital lease  obligations  of $15,687 and $59,095 were
                         incurred  in 1997  and  1996,  respectively,  when  the
                         Company entered into leases for new office equipment.

                         On August 30,  1996,  9,515 shares of common stock were
                         issued as a dividend to the preferred  stockholders  as
                         of that date.

                         During  1997 the  Company  issued  100,000  shares  and
                         111,245  shares of common stock in connection  with the
                         acquisitions  of Magazine  Marketing,  Inc. and Readers
                         Choice,  Inc.  (Note 9). During 1996 the Company issued
                         959,389  shares of common stock in connection  with the
                         acquisition of the Company by Periodico, Inc. (Note 9).

8.     Income Taxes      Provision for federal and state income taxes  (benefit)
                         in  the   statements  of  operations   consist  of  the
                         following components:

                         Year Ended January 31,        1997              1996
                         -------------------------------------------------------
                         Current
                          Federal                   $(102,768)         $355,000
                          State                       (15,356)          110,000
                         -------------------------------------------------------
                         Total Current               (118,124)          465,000
                         -------------------------------------------------------
                         Pro Forma (Unaudited)
                          Federal                                     (105,000)
                          State                                        (17,000)
                         -------------------------------------------------------
                         Total Pro Forma                              (122,000)
                         -------------------------------------------------------
                         Deferred
                          Federal                    (225,386)         (46,000)
                          State                       (33,678)         (13,000)
                         -------------------------------------------------------
                            Total Deferred           (259,064)         (59,000)
                         -------------------------------------------------------
                         Total Income Tax (Benefit)
                          Expense                   $(377,188)         $284,000
                         -------------------------------------------------------

                         Deferred  income  taxes  reflect the net tax effects of
                         temporary  differences  between the carrying  amount of
                         the  assets and  liabilities  for  financial  reporting
                         
                                      F-27
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         purposes and the amounts used for income tax  purposes.
                         The  sources  of the  temporary  differences  and their
                         effect on deferred taxes are as follows:

                         January 31,                       1997         1996
                         -------------------------------------------------------
                         Deferred Tax Assets
                           Allowance for doubtful
                           accounts                     $ 126,000    $ 38,000
                           Deferred compensation           14,000           -
                           Other                            3,000           -
                         -------------------------------------------------------
                         Total Deferred Tax Assets        143,000      38,000
                         -------------------------------------------------------
                         Deferred Tax Liabilities
                           Income not previously taxes
                           under cash basis of 
                           accounting for income tax 
                           purposes                       312,000     446,000

                           Depreciation                    28,000      28,000
                         -------------------------------------------------------
                         Total Deferred Tax Liabilities   340,000     474,000
                         -------------------------------------------------------
                         Net Deferred Tax Liability       197,000     436,000
                         -------------------------------------------------------
                         Classified as:
                           Current                         24,000     110,000
                           Non-current                    173,000     326,000
                         -------------------------------------------------------
                         Net Deferred Tax Liability     $ 197,000    $436,000
                         -------------------------------------------------------

                         The following unaudited summary reconciles income taxes
                         at  the  maximum   federal   statutory  rate  with  the
                         effective  rate for 1997  and the pro  forma  effective
                         rate for 1996:

                         Year Ended January 31,           1997         1996
                         -------------------------------------------------------
                         Income tax (benefit) expense 
                           at statutory rate           $(333,372)   $ 204,000
                         State income tax (benefit)
                           expense, net of federal 
                           income tax benefit            (80,421)      52,000
                         Non-deductible meals and 
                           entertainment                   35,320      26,000
                         Non-deductible officers'
                           life insurance                 (3,250)       4,300
                         Non-deductible goodwill
                           amortization                     2,306       2,300
                         Other, net                         2,229      (4,600)
                         -------------------------------------------------------
                         Income Tax (Benefit) Expense  $(377,188)    $284,000
                         -------------------------------------------------------

                                      F-28
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------
9.     Business          Pooling of Interests of DISC and PMM
       Combinations
                         On February 1, 1995 DISC and PMM merged into The Source
                         Company.  DISC  stockholders  exchanged  all  of  their
                         shares of common stock for  2,520,000  shares of Common
                         Stock  of The  Source  Company,  and  PMM  stockholders
                         exchanged  all of their  shares  of  common  stock  for
                         2,520,000 shares of Common Stock of The Source Company.
                         The  merger  has been  accounted  for as a  pooling  of
                         interests  and,  accordingly,  the Company's  financial
                         statements  have been restated for all periods prior to
                         the  merger  to  include  the  results  of  operations,
                         financial position, and cash flows of DISC and PMM.

                         The S  corporation  retained  earnings of DISC totaling
                         $462,389   representing   undistributed   earnings   on
                         February  1,  1995  has  been  credited  to  additional
                         paid-in capital net of deferred taxes of  approximately
                         $122,000 which has been recognized  through a charge to
                         income tax expense.

                         Acquisition of the Company by Periodico, Inc.

                         On  May  1,  1995  Periodico,   Inc.  (formerly  Garner
                         Investments,  Inc.)  acquired  the  Company  through an
                         exchange of stock.  Periodico  then changed its name to
                         The Source Company.

                         Since Periodico had no significant assets or operations
                         at the transaction  date, the transaction was accounted
                         for as an issuance of 959,389 shares of common stock by
                         the  Company  in   exchange   for  the  net  assets  of
                         Periodico,  which were  recorded  at  Periodico's  cost
                         basis and amounted to $0 at the transaction date.

                         Acquisition of Dixon's Modern Marketing 
                         Concepts, Inc. and Tri-State Stores, Inc.

                         On June 15,  1995 the  Company  acquired  the assets of
                         Dixon's Modem  Marketing  Concepts,  Inc. and Tri-State
                         Stores,  Inc.  (MMC) in exchange for 300,000  shares of
                         Common Stock of The Source  Company and the  assumption
                         by the  Company  of all the  liabilities  of  MMC.  The
                         transaction  has been  accounted  for as a  pooling  of
                         interests  and,  accordingly,  the Company's  financial
                         statements  have been restated for all periods prior to
                         the  acquisition  to include the results of operations,
                         financial  position,  and  cash  flows  of  The  Source
                         Company and MMC.

                         The S  corporation  retained  earnings of MMC  totaling
                         approximately  $225,000,   representing   undistributed
                         earnings on June 15, 1995 net of $27,000 distributed in
                         lieu of taxes to  shareholders,  has been  credited  to
                         additional paid-in capital.

                         Revenues  and net  income  (loss)  for  the  individual
                         entities  and  combined  prior to the  mergers  were as
                         follows:

                                      F-29
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------
                                                The
                                               Source
                                               Company        MMC      Combined
             -------------------------------------------------------------------
             February 1 to June 15, 1995
               Revenues                      $2,175,383   $ 435,529   $2,610,912
               Net income (loss)             $   96,829   $ (5,609)   $   91,220
             -------------------------------------------------------------------

                         Acquisition of Magazine Marketing, Inc.

                         On June 28, 1996 the Company  acquired all of the stock
                         of Magazine  Marketing,  Inc.  in exchange  for 100,000
                         shares of Common  Stock of the Company and  $275,000 in
                         cash. In addition, the Company shall pay $10,000 at the
                         end of each quarter for a two year period following the
                         closing date (or a total of $80,000).

                         The  transaction  has been  accounted for as a purchase
                         and, accordingly,  the assets and liabilities have been
                         recorded at fair market  value.  Results of  operations
                         have  been  included  as of the  effective  date of the
                         transaction.  The  purchase  price  of the  transaction
                         exceeded  the fair value of the assets  acquired in the
                         amount  of  $704,748  and is  being  amortized  over 15
                         years.

                         Acquisition of Readers Choice, Inc.

                         On June 30, 1996 the Company acquired all of the issued
                         and  outstanding  shares of  Readers  Choice,  Inc.,  a
                         wholly owned subsidiary of United Magazine Company,  in
                         exchange  for  111,245  shares of  Common  Stock of the
                         Company.  This  transaction has been accounted for as a
                         purchase and  accordingly,  the assets and  liabilities
                         have been  recorded  at fair market  value.  Results of
                         operations  have been included as of the effective date
                         of the  transaction.  This transaction did not meet any
                         of  the  conditions  to  be  considered  a  significant
                         business   combination.   The  purchase  price  of  the
                         transaction  exceeded  the  fair  value  of the  assets
                         acquired  in  the  amount  of  $280,507  and  is  being
                         amortized over 15 years.


10.    Redeemable        
       Preferred
       Stock             The Company has authorized 2,000,000 shares of $.01 par
                         Preferred  Stock.  On March 13, 1996 65,000 shares were
                         designated  as 1996  Series  7%  Convertible  Preferred
                         Stock.  Rights and restrictions on the remaining shares
                         will be  established  if,  and  when,  any  shares  are
                         issued.

                         Each share of the 1996 Series 7% Convertible  Preferred
                         Stock   entitles   its  holder  to  receive  an  annual
                         dividend,   when  and  as  declared  by  the  Board  of
                         Directors,  of $7 per  share  payable  in shares of the
                         Company's  Common  Stock;  to convert it into shares of
                         Common Stock; to receive $100 per share in the event of
                         dissolution, liquidation, or winding up of the Company,
                         whether  voluntary  or  involuntary;   and  subject  to
                         certain  conditions in the Certificate of Designations,
                         Preferences  and  Relative  Rights  of 1996  Series  7%
                         Convertible  Preferred  Stock,  may be  redeemed at the
                         option of the    holder  thereof     at a price of $100
                         per share within 30 days  following the effective  date
                         of a merger or  consolidation  in which the  Company is
                         not the surviving entity.


                                      F-30
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         Each share of the 1996 Series 7% Convertible  Preferred
                         Stock shall be convertible, at the option of the holder
                         thereof,  into  shares  of  the  Common  Stock  of  the
                         Company,  at the  conversion  price equal to 80% of the
                         current  market  price of the Common  Stock,  provided,
                         however,  the  conversion  price shall not be less than
                         $3.50  nor more than  $5.50 per share of Common  Stock.
                         For purposes of such conversion, each share of the 1996
                         Series 7% Convertible Preferred Stock shall be accepted
                         by the Company for surrender at its Liquidation  Amount
                         of $100 per share.

                         During March 1996 the Company  issued  20,000 shares of
                         1996 Series 7% Convertible Preferred Stock for $100 per
                         share. Commissions and expenses totalling $137,925 were
                         incurred  in  connection  with the stock  issuances  of
                         which  $77,925 was paid in cash and $60,000 was paid by
                         issuance of another 600 shares of preferred stock.

                         On June 3, 1996 an investor  converted  5,000 shares of
                         the  Company's  1996  Series 7%  Convertible  Preferred
                         Stock into common Stock of the Company.  The conversion
                         price  was  $3.55  per  share,  which  resulted  in the
                         issuance  of  140,714  shares  of  Common  Stock.  This
                         conversion  also resulted in the issuance to certain of
                         the Company's financial advisors of options to purchase
                         an  additional  2,814 shares of the Common Stock of the
                         Company.  This option to purchase is exercisable  for a
                         two year period at an exercise price equal to $4.26 per
                         share.

                         During March 1996 the Company  issued  20,000 shares of
                         1996 Series 7% Convertible Preferred Stock for $100 per
                         share.  Commissions and expenses totaling $137,925 were
                         incurred  in  connection  with the stock  issuances  of
                         which  $77,925 was paid in cash and $60,000 was paid by
                         issuance of another 600 shares of preferred stock.

                         On June 3, 1996 an investor  converted  5,000 shares of
                         the  Company's  1996  Series 7%  Convertible  Preferred
                         Stock into Common Stock of the Company.  The conversion
                         price  was  $3.55  per  share,  which  resulted  in the
                         issuance  of  140,714  shares  of  Common  Stock.  This
                         conversion  also resulted in the issuance to certain of
                         the Company's financial advisors of options to purchase
                         an  additional  2,814 shares of the Common Stock of the
                         Company.  This option to purchase is exercisable  for a
                         two year period at an exercise price equal to $4.26 per
                         share.

                         On July 29, 1996 two investors  converted 2,250 and 500
                         shares of the  Company's  1996  Series  7%  Convertible
                         Preferred  Stock into Common Stock of the Company.  The
                         conversion price was $3.65 per share, which resulted in
                         the issuance of 61,643 and 13,698 shares, respectively,
                         of Common Stock.

                         On August 30,  1996 the Company  issued a common  stock
                         dividend  to  investors  who  held the  Company's  1996
                         Series 7%  Convertible  Preferred  Stock.  At this date
                         there were 12,850 shares of such stock outstanding. The
                         7%  dividend  resulted  in a common  stock  dividend of
                         9,515  shares  based on an issuance  price of $4.46 per
                         share.

                         On  September  11,  1996 an  investor  converted  5,000
                         shares of the  Company's  1996  Series  7%  Convertible
                         Preferred  Stock into Common Stock of the Company.  The
                         conversion price was $3.50 per share, which resulted in
                         the issuance of 142,857  shares of Common  Stock.  This
                         conversion  also resulted in the issuance to certain of
                         the Company's financial advisors of options to purchase
                        
                                      F-31

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         an  additional  2,857 shares of the Common Stock of the
                         Company.  This option to purchase is exercisable  for a
                         two year period at an exercise price equal to $4.20 per
                         share.

                         On  September  22,  1996 an  investor  converted  2,250
                         shares of the  Company's  1996  Series  7%  Convertible
                         Preferred  Stock into Common Stock of the Company.  The
                         conversion price was $3.50 per share, which resulted in
                         the issuance of 64,285 shares of Common Stock.

11.    Advance Pay 
       Program           The Company  has  established  an Advance Pay  Program.
                         Under this  program the the Company  advances an agreed
                         upon percentage of the incentive payments otherwise due
                         the retailer from magazine  publishers  upon  quarterly
                         submission  of claims  for such  payments.  The  claims
                         otherwise  due the  retailer  become  due the  Company.
                         Included  in trade  receivables  at January 31, 1997 is
                         $11,206,666  due the  Company  under  the  Advance  Pay
                         Program   (net   of   $2,314,727    due   the   program
                         participants).    Income    from   the    program   was
                         approximately   $1,150,000  during  1997  and  was  not
                         material in 1996.

12.    Due to            
       Retailers         The  Company  has  arrangements  with  certain  of  its
                         customers  whereby the Company is authorized to collect
                         and deposit in its own accounts,  checks payable to its
                         customers for incentive  payments.  The Company retains
                         the service  revenue  related to such payments and pays
                         the customer the difference. The Company owes retailers
                         $199,575 at January 31, 1997 under such arrangements.

13.    Redeemable        
       Common Stock      During June 1996,  the Company issued 100,000 shares of
                         Common Stock to James W. Looman in connection  with the
                         purchase of Magazine Marketing, Inc. (Note 9). Pursuant
                         to the terms of the Purchase Agreement,  Mr. Looman was
                         granted an option to sell his shares to the  Company at
                         a price of $1.00 per share if, at any time  during  the
                         two year period  following the  acquisition  date (June
                         28,  1996) the market  value of all shares  acquired in
                         the  transaction  becomes  less than  $100,000  for ten
                         consecutive trading days.

                         Also  during  June 1996,  the  Company  issued  111,245
                         shares  of  Common  Stock to  United  Magazine  Company
                         ("United  Magazine") in connection with the purchase of
                         Readers Choice, Inc. (Note 9). Pursuant to the terms of
                         the Purchase Agreement,  United Magazine was granted an
                         option to sell its shares to the  Company at a price of
                         $4.00 per share if the  Company's  stock  price for the
                         last five days of any calendar  quarter  during the two
                         year period  following the  acquisition  date (June 30,
                         1996) is less than $4.00 per share.

                         The  stock  which was  issued in each of the  foregoing
                         transactions   is  recorded  at  the  value  which  was
                         assigned in each of the respective transactions.


                                      F-32
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

14.    Fair Values of 
       Financial
       Instruments       The  following  methods  and  assumptions  were used to
                         estimate  the fair  values of each  class of  financial
                         instruments  for which it is  practicable  to  estimate
                         that value:
       
                         Trade  Receivables  and  Cash  Surrender  Value of Life
                         Insurance

                         The carrying amounts  approximate fair value because of
                         the short maturity of those instruments.

                         Notes Receivable - Officers

                         The fair value is estimated by  discounting  the future
                         cash flows  using the current  interest  rates at which
                         similar  loans would be made to borrowers  with similar
                         credit ratings and for the same remaining maturities.

                         Accounts Payable and Accrued Expenses,  and Amounts Due
                         to Retailers

                         Carrying amounts are reasonable estimates of fair value
                         due to the relatively short period between  origination
                         and expected repayment of these instruments.

                         Long-term Debt (Excluding
                         Obligations Under Capital Leases)

                         The carrying amount approximates the fair value because
                         the financial instrument was originally recorded at its
                         discounted value.

                         Revolving Line of Credit

                         It is presumed that the carrying amount is a reasonable
                         estimate of fair value because the financial instrument
                         bears a variable interest rate.

                         The estimated  fair values of the  Company's  financial
                         instruments are as follows:

                                                      Carrying         Fair
                 January 31, 1997                      value           value
                 ---------------------------------------------------------------
                 Financial Assets
                   Trade receivables                $ 12,922,738    $ 12,922,738
                   Notes Receivable - officers      $    233,578    $    207,600
                   Cash surrender value of life
                   insurance                        $    104,358    $    104,358

                 Financial Liabilities
                   Accounts payable and
                   Accrued expenses                 $    559,441    $    559,441
                   Due to retailers                 $    199,575    $    199,575
                   Long-term debt (excluding
                   obligations under capital 
                   leases)                          $     46,710    $     46,710
                   Revolving line of credit         $  7,124,000    $  7,124,000
                 ---------------------------------------------------------------

                                      F-33

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

15.    Earnings Per          
       Share             In February  1997, the Financial  Accounting  Standards
                         Board  issued   Statement   of   Financial   Accounting
                         Standards No. 128, "Earnings Per Share" (SFAS No. 128).
                         The new standard simplifies the standards for computing
                         earnings per share and requires presentation of two new
                         amounts,  basic and  diluted  earnings  per share.  The
                         Company  will be required to  retroactively  adopt this
                         standard when it reports its operating  results for the
                         fiscal quarter and year ending  January 31, 1998.  When
                         the Company  adopts SFAS No. 128, it expects no changes
                         in its  previously  reported  Primary and Fully Diluted
                         earnings per share.



                                      F-34

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

<TABLE>

16.    Quarterly                 
       Financial Data
       (unaudited)     
<CAPTION>

- -------------------------------------------------------------------------------------------
1997                            April 30        July 31       October 31      January 31
- -------------------------------------------------------------------------------------------
<S>                           <C>             <C>            <C>               <C>       
Net Sales                     $1,453,968      $1,304,530     $2,100,190        $2,439,759
Gross Profit                     249,130         147,022        795,390         1,042,317
Net Income (Loss)               (470,229)       (435,311)        62,410           239,813
Earnings (loss) per
 common share                     (0.07)          (0.07)           0.01              0.04
Weighted average
 number of common
 shares outstanding            6,379,900       6,508,607      6,793,267         6,879,147


1996

Net Sales                     $2,032,637      $1,887,799     $2,487,985        $1,712,763
Gross Profit                   1,101,895       1,086,215      1,064,531           459,321
Net Income (Loss)                 80,435         155,726        187,845         (232,012)
Earnings (loss) per
 common share                       0.02            0.02           0.03            (0.04)
Weighted average
 number of common
 shares outstanding            5,340,000       6,299,389      6,324,389         6,374,389

</TABLE>

                                      F-35

<PAGE>
No underwriter,  dealer,  salesperson or
other person has been authorized to give
any   information   or   to   make   any
representations    other    than   those
contained  in this  prospectus  and,  if
given or made, such other information or              THE SOURCE INFORMATION
representations  must not be relied upon                MANAGEMENT COMPANY
as having been authorized by the Company
or any Underwriter. Neither the delivery
of this  Prospectus  nor any  sale  made
hereunder      shall,      under     any
circumstances,  create  any  implication
that  there  has been no  change  in the
affairs  of the  Company  since the date
hereof or that the information contained                 2,000,000 SHARES
herein  is   correct   as  of  any  date
subsequent  to  the  date  hereof.  This
Prospectus  does not constitute an offer                   COMMON STOCK
to sell or a solicitation of an offer to
buy any  securities  offered  hereby  by
anyone in any jurisdiction in which such
offer or  solicitation is not authorized
or in which the person making such offer
or  solicitation  is not qualified to do
so or to anyone  to whom it is  unlawful
to make such offer or solicitation.

   --------------------------------

         TABLE OF CONTENTS
                                   Page

Prospectus Summary .............    3
Risk Factors....................    7                        ---------
Use of Proceeds ................   12                   P R O S P E C T U S
Price Range of Common Stock.....   13                        ---------
Dividend Policy.................   13
Capitalization .................   14
Selected       Financial Data ..   15
Management's Discussion and 
 Analysis of Financial 
 Condition and Results of
 Operations ....................   16
Business .......................   21
Management .....................   26
Principal and Selling 
 Shareholders ..................   31
Description of Capital 
 Stock .........................   33                      DONALD & CO.
Certain Provisions of the                                SECURITIES, INC.
 Articles of Incorporation
 and Bylaws.....................   33
Shares Eligible for Future
 Sale ..........................   35
Underwriting ...................   37
Legal Matters ..................   38
Experts  .......................   38
Available Information ..........   39
Index to         Financial
  Statements ...................  F-1

                                                                     , 1997

<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 24.  Indemnification of Directors and Officers

         Sections 351.355(1) and (2) of The General and Business Corporation Law
of the State of Missouri provide that a corporation may indemnify any person who
was or is a party or is threatened to be made a party to any threatened, pending
or completed action,  suit or proceeding by reason of the fact that he is or was
a director,  officer, employee or agent of the corporation, or is or was serving
at the request of the corporation as a director,  officer,  employee or agent of
another  corporation,  partnership,  joint venture,  trust or other  enterprise,
against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement actually and reasonably incurred by such person in connection with
such  action,  suit or  proceeding  if the  person  acted in good faith and in a
manner  the  person  reasonably  believed  to be in or not  opposed  to the best
interests  of the  corporation  and,  with  respect  to any  criminal  action or
proceeding,  had no  reasonable  cause to  believe  such  person's  conduct  was
unlawful,  except that,  in the case of an action or suit by or in the right of,
the  corporation,  the  corporation  may  not  indemnify  such  persons  against
judgments and fines and no person shall be indemnified as to any claim, issue or
matter as to which  such  person  shall  have  been  adjudged  to be liable  for
negligence  or  misconduct  in the  performance  of  the  person's  duty  to the
corporation, unless and only to the extent that the court in which the action or
suit was  brought  determines  upon  application  that such person is fairly and
reasonably  entitled  to  indemnity  for  proper  expenses.  Section  351.355(3)
provides that, to the extent that a director,  officer, employee or agent of the
corporation  has been  successful  in the  defense of any such  action,  suit or
proceeding or in defense of any claim, issue or matter therein, the person shall
be  indemnified  against  expenses,  including  attorney's  fees,  actually  and
reasonably  incurred  by such person in  connection  with such  action,  suit or
proceeding.   Section  351.355(7)   provides  that  a  corporation  may  provide
additional  indemnification to any person  indemnifiable under subsection (1) of
(2), provided such additional indemnification is authorized by the corporation's
articles of incorporation or an amendment  thereto or by a  shareholder-approved
bylaw or  agreement,  and  provided-further  that no  person  shall  thereby  be
indemnified  against  conduct which was finally  adjudged to have been knowingly
fraudulent,  deliberately  dishonest  or willful  misconduct  or which  involves
an-accounting-for  profits  pursuant  to  Section  16(b)  of the  Exchange  Act.
Paragraph 9 of the Articles of  Incorporation of the Company permits the Company
to enter into agreements with its directors,  officers,  employees and agents to
provide such  indemnification as deemed  appropriate.  Paragraph 9 also provides
that the  Company  may  extend to its  directors  and  executive  officers  such
indemnification and additional indemnification.

     The  Company  has  entered  into  an  indemnification  agreement  with  its
directors and certain of its executive officers. The form of indemnity agreement
provides that such persons will be indemnified  to the full extent  permitted by
applicable  law against all expenses  (including  attorneys'  fees),  judgments,
fines,  penalties and amounts paid in settlement of any  threatened,  pending or
completed action, suit or proceeding,  on account of such person's services as a
director or executive  officer of the Company or any other company or enterprise
in which he is serving at the request of the  Company,  or as a guarantor of any
debt of the  Company.  To the  extent  the  indemnification  provided  under the
agreement  exceeds that  permitted by  applicable  law,  indemnification  may be
unenforceable  or may be  limited  to the  extent  it is  found  by a  court  of
competent jurisdiction to be contrary to public policy.

     The Company  has  procured  and  intends to maintain a policy of  insurance
under which the directors  and officers of the Company will be insured,  subject
to the limits of the policy,  against  certain  losses  arising from claims made
against such  directors and officers by reason of any acts or omissions  covered
under such policy in their respective capacities as directors or officers.

                                      II-1
<PAGE>
Item 25.  Other Expenses of Issuance and Distribution

     The following  table sets forth the estimated  expenses in connection  with
the issuance and  distribution  of the shares of Preferred Stock offered hereby,
all of which will be paid by the Company:

         SEC Registration fee..................................    $  3,477
         NASD Filing fee.......................................       1,508
         State securities law compliance.......................      30,000
         Listing fees..........................................       7,500
         Transfer agent fees and expenses......................       5,000
         Printing and engraving................................      75,000
         Legal fees and expenses...............................     100,000
         Accounting fees and expenses..........................      50,000
         Non-accountable expense allowance.....................     160,000
         Miscellaneous.........................................      17,515
                                                                   --------
             Total.............................................    $450,000
                                                                    =======
- ---------------------------


Item 26.  Recent Sales of Unregistered Securities

         Explanatory  Note:  The  following  share and per  share  data does not
reflect the proposed 1-to-1.21 reverse stock split.

         During  February of 1996,  the Company  issued  8,000  shares of Common
Stock to  Dennis  Mensch  for  $3.75  per  share in a  transaction  exempt  from
registration pursuant to Section 4(2) of the Securities Act of 1933.

         During March of 1996, the Company issued 2,250, 2,250 and 500 shares of
1996 Series 7% Convertible  Preferred  Stock for $100 per share to Messrs.  Aron
Katzman, Timothy A. Braswell and Harry L. Franc, III pursuant to Section 4(2) of
the  Securities  Act of  1933.  Each  share of the 1996  Series  7%  Convertible
Preferred Stock entitles its holder to receive an annual  dividend,  when and as
declared  by the Board of  Directors,  of $7 per share  payable in shares of the
Company's Common Stock; to convert it into shares of common stock subject to the
conversion rights described in the Certificate of Designations,  Preferences and
Relative Rights of 1996 Series 7% Convertible Preferred Stock (the Certificate);
to receive $100 per share in the event of dissolution,  liquidation,  or winding
up of the  Company,  whether  voluntary or  involuntary;  and subject to certain
conditions in the Certificate, may be redeemed at the option of the Company at a
price of $100 per share within 30 days  following the effective date of a merger
or consolidation in which the Company is not the surviving entity.

         In a series of transactions,  taking place in August 1996 and September
1996, exempt from registration pursuant to Section 4(2) of the Securities Act of
1933, the Company issued 5,082 shares of Common Stock to Financial Power Network
in exchange for $21,600 of marketing services.

         During June 1996,  the Company issued 100,000 shares of Common Stock to
James W. Looman in connection with the purchase of Magazine Marketing, Inc. in a
transaction exempt from registration  pursuant to Section 4(2) of the Securities
Act of 1933.

                                      II-2
<PAGE>
            During      June 1996,  the Company  issued 111,245 shares of Common
Stock to United  Magazine  Company in  connection  with the  purchase of Readers
Choice, Inc. in a transaction exempt from registration  pursuant to Section 4(2)
of the Securities Act of 1933.

            In July,  1997, the Company issued 225,867 shares of Common Stock to
the holders of the Company's 1996 7% Convertible Preferred Stock in exchange for
all of the issued and outstanding shares of such Preferred Stock.    

Item 27.  Exhibits

Exhibit
Number                              Description

1.1               Form Underwriting Agreement
2.1               Stock Purchase Agreement dated as of April 24, 1997 among
                    Michael Kessler, Mike Kessler and Associates, Inc.,
                    The Source Company and K-Sub, Inc.
2.2               First Amendment to Stock Purchase Agreement dated as of
                    May 19, 1997, among Michael and Loretta B. Kessler, Mike
                    Kessler and Associates, Inc. and The Source Company
3.1               Articles of Incorporation of the Company
3.2               Bylaws of the Company
3.3               Amendment to Articles of Incorporation of the Company
4.1               Form of Common Stock Certificate
4.4               Form of Representative's Warrants
   4.5            Form of Privately Issued Warrant    
5.1               Opinion of Gallop, Johnson & Neuman, L.C.
10.1              Form of Promissory Notes with S. Leslie Flegel and
                    Dwight DeGolia
10.2              Form of Indemnity Agreement with Officers and Directors
10.3              Lease Agreement dated June 28, 1991 with 711 Gallimore
                    Partnership
10.6              Lease Agreement dated January 1, 1993 with Robert B. Dixon
10.8              Addendum to the Lease Agreement, dated as of
                    January 1, 1994, with 711 Gallimore Partnership
10.9              Addendum to the Lease Agreement, dated as of
                    January 1, 1996, with 711 Gallimore Partnership
10.10             Addendum to the Lease Agreement, dated as of
                    April 1, 1996, with 711 Gallimore Partnership
10.11             Addendum to the Lease Agreement, dated as of
                    April 25, 1996, with 711 Gallimore Partnership  
10.12             Stock Acquisition Agreement dated June 20, 1996
                    among James Looman, Magazine Marketing, Inc. and
                    The Source Company
10.13             $8,700,000 Credit Agreement dated as of November 14,
                    1996 between The Source Company and Wachovia Bank of
                    North Carolina, N.A.
10.14             Amendment to Credit Agreement dated December 19, 1996
                    by and between The Source Company and Wachovia Bank of
                    North Carolina, N.A.
10.15             Amendment to Credit Agreement dated January 31, 1997
                    by and between The Source Company and Wachovia Bank of
                    North Carolina, N.A.

                                      II-3
<PAGE>
10.16             The Source Company Common Stock Award Plan .
10.17             The Source Company Amended and Restated 1995 Incentive Stock 
                    Option Plan.
10.18             Employment Agreement, effective February 1, 1996, with 
                    John P. Watkins
10.19             Employment Agreement dated as of August 30, 1995, with 
                    Robert G. Shupe
10.20             Agreement with Dwight L. DeGolia.
10.21             Front End Management Agreement with Kmart Corporation
10.22             Amendment to Credit Agreement dated July 31, 1997 by and
                    between The Source Company and Wachovia Bank, N.A.
10.23             Form of Financial Consulting Agreement with Donald & Co.
                    Securities, Inc. (to be filed by Amendment)
10.24             Amendment to Credit Agreement dated May 29, 1997 by and
                    between the Source Company and Wachovia Bank of North
                    Carolina, N.A.
11.1              Statement Regarding Computation of Earnings Per Share
21.1              Subsidiaries of the Company
23.1              Consent of BDO Seidman, LLP
23.3              Consent of Gallop, Johnson & Neuman, L.C.
                    (included in Exhibit 5.1)
24.1              Power of Attorney  (included on signature page of initial
                     filing)
27.1              Financial Data Schedule (Filed in EDGAR version only)

Item 28.  Undertakings

         (a)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities  Act of 1933 (the "Act") may be permitted to directors,  officers and
controlling  persons of the small  business  issuer  pursuant  to the  foregoing
provisions, or otherwise, the small business issuer has been advised that in the
opinion of the  Securities  and  Exchange  Commission  such  indemnification  is
against public policy as expressed in the Act and is, therefore,  unenforceable.
In the event that a claim for  indemnification  against such liabilities  (other
than the payment by the small business issuer of expenses  incurred or paid by a
director,  officer or  controlling  person of the small  business  issuer in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the small business issuer will, unless in the opinion of its counsel
the  matter  has been  settled by  controlling  precedent,  submit to a court of
appropriate  jurisdiction  the question  whether such  indemnification  by it is
against  public policy as expressed in the Act and will be governed by the final
adjudication of such issue.

         (b) If the issuer  relies on Rule 430A under the  Securities  Act, that
the small business issuer will:

                  (1) For  determining  any liability  under the Securities Act,
         treat the information omitted from the form of prospectus filed as part
         of this registration statement in reliance upon Rule 430A and contained
         in a form of prospectus  filed by the small business  issuer under Rule
         424(b)(1),  or (4), or 497(h) under the  Securities Act as part of this
         registration  statement  as of the  time  the  Commission  declared  it
         Effective.

                  (2) For  determining  any liability  under the Securities Act,
         treat each post-effective  amendment that contains a form of prospectus
         as a new  registration  statement  for the  securities  offered  in the
         registration statement, and that offering of the securities at the time
         as the initial bona fide offering of those securities.

                                      II-4
<PAGE>
                                   SIGNATURES

         In accordance with the  requirements of the Securities Act of 1933, the
registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form SB-2 and has authorized this    Amendment
to     Registration Statement to be signed on its behalf by the undersigned,  in
the County of St. Louis, State of Missouri, on the    15th day of September    ,
1997.

                                THE SOURCE INFORMATION MANAGEMENT COMPANY



                                 By: /s/  W. Brian Rodgers
                                     W. Brian Rodgers
                                     Chief Financial Officer


         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:

       
         Signature                       Title                      Date


/s/ S. Leslie Flegel*             Chief Executive            September 15, 1997
- -------------------------------   Officer and Chairman 
S. Leslie Flegel                  of the Board
                                  (principal executive 
                                  officer)


/s/ W. Brian Rodgers              Chief Financial Officer    September 15, 1997
- -------------------------------   (principal financial and
W. Brian Rodgers                  accounting officer)


/s/ William H. Lee*               President, Chief Operating September 15, 1997
- -------------------------------   Officer and Director
William H. Lee 


/s/ Timothy A. Braswell*          Director                   September 15, 1997
- -------------------------------
Timothy A. Braswell


/s/ Harry L. "Terry" Franc, III*  Director                   September 15, 1997
- -------------------------------
Harry L. "Terry" Franc, III


/s/ Aron Katzman*                 Director                   September 15, 1997
- -------------------------------
Aron Katzman

                                    II-5

<PAGE>

/s/ Randall Minix*                Director                   September 15, 1997
- -------------------------------
Randall Minix


- ------------
   
* By: /s/ W. Brian Rodgers
      W. Brian Rodgers, Attorney-in-fact    

                                      II-6

<PAGE>
                                  EXHIBIT INDEX

Exhibit
Number                          Description                                 Page
- ------                          -----------                                 ----

1.1*           Form of Underwriting Agreement

2.1(1)         Stock  Purchase  Agreement  dated as of April 24,  1997
               among  Michael  Kessler,  Mike Kessler and  Associates,
               Inc., The Source Company and K-Sub, Inc.

2.2(1)         First Amendment to Stock Purchase Agreement dated as of
               May 19,  1997,  among  Michael and Loretta B.  Kessler,
               Mike  Kessler  and  Associates,  Inc.  and  The  Source
               Company

3.1(2)         Articles of Incorporation of the Company

3.2(2)         Bylaws of the Company

3.3*           Amendment to Articles of Incorporation of the Company

4.1*           Form of Common Stock Certificate

4.4*           Form of Representative's Warrants

   4.5         Form of Privately Issued Warrant (filed herewith)    

5.1*           Opinion of Gallop, Johnson & Neuman, L.C.

10.1(2)        Form of  Promissory  Notes  with S.  Leslie  Flegel and
               Dwight DeGolia

10.2(2)        Form of Indemnity Agreement with Officers and Directors

10.3(2)        Lease  Agreement dated June 28, 1991 with 711 Gallimore
               Partnership

10.6(2)        Lease  Agreement  dated  January 1, 1993 with Robert B.
               Dixon

10.8(3)        Addendum to the Lease Agreement, dated as of January 1,
               1994, with 711 Gallimore Partnership

10.9(3)        Addendum to the Lease Agreement, dated as of January 1,
               1996, with 711 Gallimore Partnership

10.10(3)       Addendum to the Lease  Agreement,  dated as of April 1,
               1996, with 711 Gallimore Partnership


                                      E-1
<PAGE>
10.11(3)       Addendum to the Lease Agreement,  dated as of April 25,
               1996, with 711 Gallimore Partnership

10.12(4)       Stock  Acquisition  Agreement dated June 20, 1996 among
               James Looman,  Magazine Marketing,  Inc. and The Source
               Company

10.13(4)       $8,700,000  Credit  Agreement  dated as of November 14,
               1996 between The Source  Company and  Wachovia  Bank of
               North Carolina, N.A.

10.14(4)       Amendment to Credit  Agreement  dated December 19, 1996
               by and between The Source  Company and Wachovia Bank of
               North Carolina, N.A.

10.15(4)       Amendment to Credit Agreement dated January 31, 1997 by
               and between The Source  Company  and  Wachovia  Bank of
               North Carolina, N.A.

10.16(5)       The Source Company Common Stock Award Plan.

   10.17       The Source Company Amended and Restated 1995 Incentive 
               Stock Option Plan (filed herewith)    

10.18*         Employment Agreement,  effective February 1, 1996, with
               John P. Watkins

10.19*         Employment  Agreement dated as of August 30, 1995, with
               Robert G. Shupe

10.20*         Agreement with Dwight L. DeGolia.

10.21*         Front End Management Agreement with Kmart Corporation.

10.22*         Amendment  to Credit  Agreement  dated July 31, 1997 by
               and between The Source Company and Wachovia Bank, N.A.

10.23*         Form of Financial  Consulting  Agreement  with Donald &
               Co. Securities, Inc. (to be filed by Amendment)

   10.24       Amendment to Credit Agreement dated May 29, 1997 by and
               between the Source Company and Wachovia Bank of North
               Carolina, N.A. (filed herewith)    

11.1           Statement Regarding Computation of Earnings Per Share (filed
               herewith)

21.1*          Subsidiaries of the Company

23.1           Consent of BDO Seidman, LLP (filed herewith)

23.3*          Consent of Gallop, Johnson & Neuman, L.C.
               (included in Exhibit 5.1)

24.1*          Power of Attorney (included on signature page of initial filing)

27.1           Financial Data Schedule (filed herewith)

- ----------------------------
*Previously filed

                                      E-2
<PAGE>
(1)      Incorporated by reference to Form 8-K, filed on June 13, 1997.

(2)      Incorporated by reference to Registration Statement on Form 10-SB (File
         no. 0-26238) first filed on June 12, 1995.

(3)      Incorporated  by  reference  to Form  10-KSB for the fiscal  year ended
         January 31, 1996.

(4)      Incorporated  by  reference  to Form  10-KSB for the fiscal  year ended
         January 31, 1997.

(5)         Incorporated  by reference to Form S-8 (File No. 333-16039) filed on
         November 13, 1996, as exhibit 4.4 thereof.    

       
                                      E-3

THE  WARRANT  REPRESENTED  BY THIS  CERTIFICATE  AND THE  SHARES  ISSUABLE  UPON
EXERCISE  HEREOF HAVE NOT BEEN  REGISTERED  UNDER THE SECURITIES ACT OF 1933, AS
AMENDED (THE  "SECURITIES  ACT"), OR ANY STATE  SECURITIES LAWS AND NEITHER SUCH
SECURITIES NOR ANY INTEREST THEREIN MAY BE OFFERED,  SOLD, PLEDGED,  ASSIGNED OR
OTHERWISE  TRANSFERRED UNLESS (1) A REGISTRATION  STATEMENT WITH RESPECT THERETO
IS EFFECTIVE UNDER THE SECURITIES ACT AND ANY APPLICABLE  STATE SECURITIES LAWS,
OR (2) THE  COMPANY  RECEIVES  AN  OPINION  OF  COUNSEL  TO THE  HOLDER  OF SUCH
SECURITIES,  WHICH  COUNSEL  AND  OPINION  ARE  REASONABLY  SATISFACTORY  TO THE
COMPANY,  THAT SUCH  SECURITIES  MAY BE  OFFERED,  SOLD,  PLEDGED,  ASSIGNED  OR
TRANSFERRED  IN  THE  MANNER  CONTEMPLATED  WITHOUT  AN  EFFECTIVE  REGISTRATION
STATEMENT UNDER THE SECURITIES ACT OR APPLICABLE STATE SECURITIES LAWS.

                          THIS WARRANT NOT TRANSFERABLE

                               THE SOURCE COMPANY

               Warrant for the Purchase of Shares of Common Stock,
                            par value $0.01 per share

                      THIS WARRANT EXPIRES ON JULY 1, 2000

No. 2002-____                                               ____________ Shares

                  THIS  CERTIFIES  that,  for  value  received,   ______________
________________________    with    an    address    at    _____________________
________________________  (the  "Holder"),  is  entitled  to  subscribe  for and
purchase from The Source Company, a Missouri  corporation (the "Company"),  upon
the terms and  conditions  set  forth  herein,  at any time or from time to time
before  5:00 P.M.  on July 1,  2000,  St.  Louis time (the  "Exercise  Period"),
___________  shares of the  Company's  Common  Stock,  par value $0.01 per share
("Common Stock"), at a price equal to $2.48 per share (the "Exercise Price"). As
used  herein the term  "Warrant"  shall mean and  include  this  Warrant and any
Warrant or Warrants  hereafter  issued as a consequence  of the exercise of this
Warrant in whole or in part.

                  The number of shares of Common Stock issuable upon exercise of
this Warrant (the "Warrant  Shares") and the Exercise Price may be adjusted from
time to time as hereinafter set forth.

                  1. This Warrant may be exercised  during the Exercise  Period,
as to the whole or any less number of whole Warrant Shares,  by the surrender of
this Warrant (with the election at the end hereof duly exercised) to the Company
at its office at 11644 Lilburn Park Road,  St. Louis,  Missouri 63146 or at such
other  place  as is  designated  in  writing  by the  Company,  together  with a
certified  or bank  cashier's  check  payable to the order of the  Company in an
amount equal to the Exercise  Price  multiplied by the number of Warrant  Shares
for which this Warrant is being exercised.


<PAGE>
                  2. Upon  each  exercise  of the  Holder's  rights to  purchase
Warrant  Shares,  the  Holder  shall be deemed to be the holder of record of the
Warrant Shares  issuable upon such exercise,  notwithstanding  that the transfer
books of the  Company  shall then be closed or  certificates  representing  such
Warrant  Shares shall not then have been  actually  delivered to the Holder.  As
soon as practicable after each such exercise of this Warrant,  the Company shall
issue and deliver to the Holder a certificate  or  certificates  for the Warrant
Shares issuable upon such exercise,  registered in the name of the Holder or its
designee.  If this Warrant  should be exercised in part only, the Company shall,
upon  surrender  of this  Warrant  for  cancellation,  execute and deliver a new
Warrant  evidencing  the right of the  Holder to  purchase  the  balance  of the
Warrant Shares (or portions thereof) subject to purchase hereunder.

                  3. (a) Any  Warrants  issued upon the exercise in part of this
Warrant shall be numbered and shall be registered in a Warrant  Register as they
are issued.  The Company shall be entitled to treat the registered holder of any
Warrant on the Warrant  Register as the owner in fact  thereof for all  purposes
and shall not be bound or recognize  any equitable or other claim to or interest
in such Warrant on the part of any other person, and shall not be liable for any
registration of Warrants which are registered or to be registered in the name of
a fiduciary or the nominee of a fiduciary  unless made with the actual knowledge
that a fiduciary or nominee is committing a breach of trust in  requesting  such
registration, or with the knowledge of such facts that its participation therein
amounts to bad faith.  This  Warrant is not  transferable.  This  Warrant may be
exchanged,  at the option of the Holder thereof,  for another Warrant,  or other
Warrants  of  different  denominations,  of like tenor and  representing  in the
aggregate  the right to  purchase a like number of Warrant  Shares (or  portions
thereof),   upon  surrender  to  the  Company  or  its  duly  authorized  agent.
Notwithstanding  the  foregoing,  the Company  shall have no obligation to cause
Warrants  to be  transferred  on its books to any person  if, in the  opinion of
counsel to the Company, such transfer does not comply with the provisions of the
Securities  Act of 1933, as amended (the  "Securities  Act"),  and the rules and
regulations thereunder.

                           (b) The Holder  acknowledges that it has been advised
by the Company  that  neither  this  Warrant  nor the  Warrant  Shares have been
registered  under the  Securities  Act,  that this  Warrant is being or has been
issued  and the  Warrant  Shares  may be  issued  on the  basis  of a  statutory
exemption  provided by the Securities Act relating to transactions not involving
a public  offering.  The  Holder  has been  informed  by the  Company  of, or is
otherwise familiar with, the nature of the limitations imposed by the Securities
Act and the rules and regulations  thereunder on the transfer of securities.  In
particular,  the Holder  agrees  that no sale,  assignment  or  transfer  of the
Warrant Shares  issuable upon exercise  hereof shall be valid or effective,  and
the  Company  shall  not be  required  to give  any  effect  to any  such  sale,
assignment  or transfer,  unless (i)  the sale,   assignment or transfer of this

                                        2

<PAGE>
Warrant or such Warrant Shares is registered  under the Securities Act, it being
understood  that  neither this  Warrant nor such  Warrant  Shares are  currently
registered  for sale and that the Company has no  obligation  or intention to so
register this Warrant or such Warrant  Shares,  or (ii) such Warrant  Shares are
sold,  assigned or  transferred  in  accordance  with all the  requirements  and
limitations of Rule 144 under the Securities Act, it being  understood that Rule
144 is not  available at the time of the  original  issuance of this Warrant for
the sale of such Warrant Shares and that there can be no assurance that Rule 144
sales will be available at any subsequent time, or (iii) such sale,  assignment,
or transfer is otherwise exempt from registration under the Securities Act.

                  4. The Company shall at all times  reserve and keep  available
out its  authorized  and  unissued  Common  Stock,  solely  for the  purpose  of
providing for the exercise of the rights to purchase all Warrant  Shares granted
pursuant to this Warrant,  such number of shares of Common Stock as shall,  from
time to time, be sufficient  therefor.  The Company covenants that all shares of
Common  Stock  issuable  upon  exercise of this  covenant,  upon  receipt by the
Company of the full Exercise  Price  therefor,  shall be validly  issued,  fully
paid, nonassessable, and free of preemptive rights.

                  5. (a) In case the  Company  shall at any time  after the date
this  Warrant is first issued (i) declare a dividend on the  outstanding  Common
Stock payable in shares of its capital  stock,  (ii)  subdivide the  outstanding
Common  Stock,  or (iii)  combine the  outstanding  Common  Stock into a smaller
number of shares,  then,  in each case,  the Exercise  Price,  and the number of
Warrant Shares issuable upon exercise of this Warrant,  in effect at the time of
the record date for such dividend or of the effective date of such  subdivision,
or combination,  shall be proportionately adjusted so that the Holder after such
time shall be entitled to receive the aggregate number and kind of shares which,
if such Warrant had been exercised immediately prior to such time, he would have
owned  upon  such  exercise  and been  entitled  to  receive  by  virtue of such
dividend,   subdivision,   or  combination.   Such  adjustment   shall  be  made
successively whenever any event listed above shall occur.

                           (b) In case the  Company  shall issue or fix a record
date for the  issuance to all  holders of Common  Stock of rights,  options,  or
warrants to subscribe for or purchase  Common Stock (or  securities  convertible
into or  exchangeable  for  Common  Stock) at a price  per  share  (or  having a
conversion  or  exchange  price per  share,  if a security  convertible  into or
exchangeable  for Common Stock) less than the Exercise Price per share of Common
Stock on such record  date,  then,  in each case,  the  Exercise  Price shall be
adjusted by multiplying the Exercise Price in effect  immediately  prior to such
record date by a fraction,  the numerator of which shall be the number of shares
of Common  Stock  outstanding  on such  record date plus the number of shares of
Common Stock which the aggregate offering price of the total number of shares of

                                        3

<PAGE>
Common Stock so to be offered (or the aggregate  initial  conversion or exchange
price of the  convertible  or  exchangeable  securities so to be offered)  would
purchase at such Exercise Price and the denominator of which shall be the number
of shares of Common  Stock  outstanding  on such  record date plus the number of
additional shares of Common Stock to be offered for subscription or purchase (or
into which the  convertible  or  exchangeable  securities  so to be offered  are
initially  convertible  or  exchangeable);   provided,  however,  that  no  such
adjustment  shall be made which  results in an increase in the  Exercise  Price.
Such adjustment  shall become  effective at the close of business on such record
date;  provided,  however,  that,  to the extent the shares of Common  Stock (or
securities  convertible into or exchangeable for shares of Common Stock) are not
delivered,  the Exercise Price shall be readjusted  after the expiration of such
rights,  options, or warrants (but only with respect to Warrants exercised after
such  expiration),  to the Exercise  Price which would then be in effect had the
adjustments  made upon the issuance of such rights,  options,  or warrants  been
made upon the basis of delivery of only the number of shares of Common Stock (or
securities convertible into or exchangeable for shares of Common Stock) actually
issued.  In case any subscription  price may be paid in a consideration  part or
all of which shall be in a form other than cash, the value of such consideration
shall be as  determined  in good faith by the board of directors of the Company,
whose  determination shall be conclusive absent manifest error. Shares of Common
Stock  owned by or held for the  account of the  Company  or any  majority-owned
subsidiary  shall  not be  deemed  outstanding  for  the  purpose  of  any  such
computation.

                           (c)      In case the Company shall distribute to all
holders  of  Common  Stock  (including  any  such   distribution   made  to  the
stockholders  of the Company in  connection  with a  consolidation  or merger in
which the Company is the continuing  corporation) evidences of its indebtedness,
cash (other than any cash dividend which,  together with any cash dividends paid
within the 12 months  prior to the record date for such  distribution,  does not
exceed 15% of the Exercise  Price at the record date for such  distribution)  or
assets  (other  than  distributions  and  dividends  payable in shares of Common
Stock),  or rights,  options,  or warrants to subscribe  for or purchase  Common
Stock, or securities convertible into or exchangeable for shares of Common Stock
(excluding  those with  respect to the  issuance of which an  adjustment  of the
Exercise Price is provided pursuant to section 5(b) hereof), then, in each case,
the Exercise Price shall be adjusted by multiplying the Exercise Price in effect
immediately  prior to the  record  date for the  determination  of  stockholders
entitled to receive  such  distribution  by a fraction,  the  numerator of which
shall be the Exercise Price per share of Common Stock on such record date,  less
the fair market value (as  determined in good faith by the board of directors of
the Company,  whose  determination shall be conclusive absent manifest error) of
the portion of the evidences of indebtedness or assets so to be distributed,  or

                                        4

<PAGE>
of such rights, options, or warrants or convertible or exchangeable  securities,
or the amount of such cash,  applicable  to one share,  and the  denominator  of
which shall be such Exercise  Price per share of Common Stock.  Such  adjustment
shall become effective at the close of business on such record date.

                           (d)      No adjustment in the Exercise Price shall be
required  if such  adjustment  is less than $.25;  provided,  however,  that any
adjustments  which by reason of this Section 5 are not required to be made shall
be carried  forward and taken into  account in any  subsequent  adjustment.  All
calculations  under this  Section 5 shall be made to the nearest  cent or to the
nearest one thousandth of a share, as the case may be.

                           (e)      In any case in which this Section 5 shall
require  that an  adjustment  in the  Exercise  Price be made  effective as of a
record date for a  specified  event,  the Company may elect to defer,  until the
occurrence of such event,  issuing to the Holder,  if the Holder  exercised this
Warrant  after such record date,  the shares of Common Stock,  if any,  issuable
upon such exercise over and above the shares of Common Stock,  if any,  issuable
upon such  exercise on the basis of the  Exercise  Price in effect prior to such
adjustment;  provided,  however,  that the Company shall deliver to the Holder a
due  bill or other  appropriate  instrument  evidencing  the  Holder's  right to
receive such  additional  shares upon the occurrence of the event requiring such
adjustment.

                           (f)     Upon each adjustment of the Exercise Price as
a result of the calculations made in Sections 5(b) or 5(c) hereof,  this Warrant
shall thereafter evidence the right to purchase, at the adjusted Exercise Price,
that  number  of shares  (calculated  to the  nearest  thousandth)  obtained  by
dividing  (A)  the  product   obtained  by  multiplying  the  number  of  shares
purchasable  upon  exercise of this Warrant prior to adjustment of the number of
shares by the Exercise Price in effect prior to adjustment of the Exercise Price
by (B) the Exercise Price in effect after such adjustment of the Exercise Price.

                            (g)  Whenever   there  shall  be  an  adjustment  as
provided in this Section 5, the Company  shall  promptly  cause  written  notice
thereof to be sent by certified mail,  postage  prepaid,  to the Holder,  at its
address  as it shall  appear in the  Warrant  Register,  which  notice  shall be
accompanied  by an  officer's  certificate  setting  forth the number of Warrant
Shares  purchasable  upon the exercise of this  Warrant and the  Exercise  Price
after such adjustment and setting forth a brief statement of the facts requiring
such adjustment and the computation thereof,  which officer's  certificate shall
be conclusive evidence of the correctness of any such adjustment absent manifest
error.

                           (h)       The Company  shall not be required to issue
fractions of shares of Common Stock  or other  capital stock of the Company upon

                                                         5

<PAGE>
the  exercise of this  Warrant.  If any fraction of a share would be issuable on
the exercise of this Warrant (or specified portions thereof),  the Company shall
purchase  such  fraction for an amount in cash equal to the same fraction of the
Exercise  Price of such share of Common  Stock on the date of  exercise  of this
Warrant.

                  6.  (a) In case of any  consolidation  with or  merger  of the
Company with or into another  corporation  (other than a merger or consolidation
in which the Company is the surviving or continuing corporation),  or in case of
any sale, lease, or conveyance to another corporation of the property and assets
of any nature of the  Company as an entirety or  substantially  as an  entirety,
such successor,  leasing, or purchasing  corporation,  as the case may be, shall
(i) execute  with the Holder an agreement  providing  that the Holder shall have
the right  thereafter to receive upon  exercise of this Warrant  solely the kind
and  amount of shares of stock and  other  securities,  property,  cash,  or any
combination thereof receivable upon such consolidation,  merger, sale, lease, or
conveyance  by a holder of the  number of shares of Common  Stock for which this
Warrant  might  have been  exercised  immediately  prior to such  consolidation,
merger,  sale,  lease, or conveyance,  and (ii) make effective  provision in its
certificate  of  incorporation  or  otherwise,  if  necessary,  to  effect  such
agreement. Such agreement shall provide for adjustments which shall be as nearly
equivalent as practicable to the adjustments in Section 5.

                           (b)      In case of any reclassification or change of
the shares of Common Stock  issuable upon exercise of this Warrant (other than a
change in par  value or from no par  value to a  specified  par  value,  or as a
result of a subdivision or  combination,  but including any change in the shares
into two or more classes or series of shares),  or in case of any  consolidation
or merger of another  corporation  into the  Company in which the Company is the
continuing  corporation  and in which  there  is a  reclassification  or  change
(including  a change  to the right to  receive  cash or other  property)  of the
shares of Common Stock  (other than a change in par value,  or from no par value
to a specified par value,  or as a result of a subdivision or  combination,  but
including  any  change  in the  shares  into two or more  classes  or  series of
shares),  the Holder shall have the right thereafter to receive upon exercise of
this Warrant solely the kind and amount of shares of stock and other securities,
property,    cash,   or   any   combination   thereof   receivable   upon   such
reclassification,  change, consolidation, or merger by a holder of the number of
shares  of Common  Stock  for  which  this  Warrant  might  have been  exercised
immediately prior to such reclassification,  change,  consolidation,  or merger.
Thereafter,  appropriate  provision shall be made for adjustments which shall be
as nearly equivalent as practicable to the adjustments in Section 5.


                                        6

<PAGE>
                           (c)      The above provisions of this Section 6 shall
similarly apply to successive  reclassifications and changes of shares of Common
Stock and to successive consolidations, mergers, sales, leases, or conveyances.

                  7.       In case at any time the Company shall propose to:

                           (a)      pay any dividend or make any distribution on
shares of Common Stock in shares of Common Stock  or make any other distribution
distribution to all holders of Common Stock; or

                           (b)      issue  any  rights,   warrants,   or  other
securities  to all  holders  of Common  Stock  entitling  them to  purchase  any
additional  shares  of  Common  Stock or any  other  rights,  warrants  or other
securities; or

                           (c)      effect  any  reclassification  or change of
outstanding shares of Common Stock, or any consolidation,  merger,  sale, lease,
or conveyance of property, described in Section 6 hereof; or

                           (d)      effect  any  liquidation,  dissolution,  or
winding-up of the Company; or

                           (e)      take any other action which would cause an
adjustment to the Exercise Price;

then,  and in any one or more of such  cases,  the  Company  shall give  written
notice  thereof,  by  certified  mail,  postage  prepaid,  to the  Holder at the
Holder's address as it shall appear in the Warrant  Register,  mailed at least 5
business  days prior to (i) the date as of which the holders of record of shares
of Common  Stock to be  entitled  to receive  any such  dividend,  distribution,
rights,  warrants,  or other  securities are to be determined,  (ii) the date on
which any such  reclassification,  change of outstanding shares of Common Stock,
consolidation,   merger,  sale,  lease,  conveyance  of  property,  liquidation,
dissolution,  or winding-up is expected to become effective,  and the date as of
which it is expected  that  holders of record of shares of Common Stock shall be
entitled to exchange  their shares for  securities  or other  property,  if any,
deliverable   upon  such   reclassification,   change  of  outstanding   shares,
consolidation,   merger,  sale,  lease,  conveyance  of  property,  liquidation,
dissolution, or winding-up, or (iii) the date of such action which would require
an adjustment to the Exercise Price.

                  8. The  issuance  of any shares or other  securities  upon the
exercise of this Warrant,  and the delivery of certificates or other instruments
representing  such shares or other  securities,  shall be made without charge to
the Holder for any tax or other charge in respect of such issuance.  The Company
shall not, however, be required to  pay any  tax which may be payable in respect

                                        7

<PAGE>
of any transfer  involved in the issue and delivery of any certificate in a name
other than that of the Holder and the Company  shall not be required to issue or
deliver any such certificate  unless and until the person or persons  requesting
the issue thereof shall have paid to the company the amount of such tax or shall
have established to the satisfaction of the Company that such tax has been paid.

                  9. The Warrant  Shares  issued upon  exercise of this  Warrant
shall be subject to a stop transfer order and the  certificate  or  certificates
evidencing such Warrant Shares shall bear the following legend:

                           "THE SHARES  REPRESENTED BY THIS CERTIFICATE HAVE NOT
                  BEEN  REGISTERED  UNDER THE SECURITIES ACT OF 1933, AS AMENDED
                  (THE  "SECURITIES  ACT"),  OR ANY  STATE  SECURITIES  LAWS AND
                  NEITHER  SUCH  SECURITIES  NOR  ANY  INTEREST  THEREIN  MAY BE
                  OFFERED,  SOLD,  PLEDGED,  ASSIGNED OR  OTHERWISE  TRANSFERRED
                  UNLESS (1) A REGISTRATION  STATEMENT  WITH RESPECT  THERETO IS
                  EFFECTIVE  UNDER THE SECURITIES  ACT AND ANY APPLICABLE  STATE
                  SECURITIES  LAWS,  OR (2) THE  COMPANY  RECEIVES AN OPINION OF
                  COUNSEL TO THE HOLDER OF SUCH  SECURITIES,  WHICH  COUNSEL AND
                  OPINION ARE REASONABLY  SATISFACTORY TO THE COMPANY, THAT SUCH
                  SECURITIES  MAY  BE  OFFERED,   SOLD,  PLEDGED,   ASSIGNED  OR
                  TRANSFERRED  IN THE MANNER  CONTEMPLATED  WITHOUT AN EFFECTIVE
                  REGISTRATION  STATEMENT UNDER THE SECURITIES ACT OR APPLICABLE
                  STATE SECURITIES LAWS."

                  10. Upon  receipt of evidence  satisfactory  to the Company of
the loss, theft, destruction,  or mutilation of this Warrant (and upon surrender
of any Warrant if  mutilated),  including  an  affidavit of the Holder that this
Warrant  has  been  lost,  stolen,  destroyed  or  mutilated,  together  with an
indemnity  against any claim that may be made  against the Company on account of
such lost, stolen, destroyed or mutilated Warrant, and upon reimbursement of the
Company's reasonable incidental expenses,  the Company shall execute and deliver
to the Holder a new Warrant of like date, tenor, and denomination.

                  11.  The  Holder  of this  Warrant  shall  not have  solely on
account of such status,  any rights of a stockholder  of the Company,  either at
law or in equity,  or to any notice of meetings of  stockholders or of any other
proceedings of the Company, except as provided in this Warrant.

                  12. This Warrant  shall be construed  in  accordance  with the
laws of the State of Missouri applicable to  contracts made and performed within

                                        8

<PAGE>
such State, without regard to principles governing conflicts of law.


Dated: _________________, 1997


                                           THE SOURCE COMPANY



                                            By:  ___________________________
                                                 S. Leslie Flegel, Chairman

[Seal]


___________________________
Alan G. Johnson, Secretary


                                        9

<PAGE>
                               FORM OF ASSIGNMENT

(To be executed by the registered  holder if such holder desires to transfer the
attached Warrant.)

                  FOR VALUE RECEIVED,  _________________  hereby sells, assigns,
and transfers unto  _________________ a Warrant to purchase __________ shares of
Common Stock,  par value $0.01 per share, of The Source Company (the "Company"),
together  with  all  right,  title,  and  interest  therein,   and  does  hereby
irrevocably  constitute  and  appoint  ____________________________  attorney to
transfer  such  Warrant  on the  books  of  the  Company,  with  full  power  of
substitution. Dated: _________________


                                       Signature____________________________


                                       _____________________________________
                                       Signature Guarantee



                                     NOTICE

                  The signature on the for going  Assignment  must correspond to
the name as written upon the face of this Warrant in every  particular,  without
alteration or enlargement or any change whatsoever.


                                       10

<PAGE>
To:      The Source Company
         11644 Lilburn Park Road
         St. Louis, Missouri  63146



                              ELECTION TO EXERCISE

                  The undersigned hereby exercises his or its rights to purchase
_________  Warrant  Shares  covered by the within  Warrant and  tenders  payment
herewith in the amount of $_________ in accordance  with the terms thereof,  and
requests  that  certificates  for such  securities be issued in the name of, and
delivered to:

________________________________________________________________________________

________________________________________________________________________________
                    (Print Name, Address and Social Security
                          or Tax Identification Number)

and,  if such  number of  Warrant  Shares  shall not be all the  Warrant  Shares
covered by the within Warrant, that a new Warrant for the balance of the Warrant
Shares covered by the within Warrant be registered in the name of, and delivered
to, the undersigned at the address stated below.


Dated: ________________                  Name___________________________________
                                                        (Print)

Address:________________________________________________________________________


                                         _______________________________________
                                                       (Signature)


                                         _______________________________________
                                                   (Signature Guarantee)

                                       11


                               THE SOURCE COMPANY
                              AMENDED AND RESTATED
                        1995 INCENTIVE STOCK OPTION PLAN


         1.       Purpose of the Plan

         The Source  Company  1995  Incentive  Stock  Option  Plan  ("Plan")  is
intended to provide additional incentive to certain valued and trusted employees
of The Source Company,  a Missouri  corporation (the "Company"),  by encouraging
them to acquire  shares of the $.01 par value  common  stock of the Company (the
"Stock")  through options to purchase Stock granted under the Plan  ("Options").
The  purpose for  granting  such  Options  and making the  purchase of the Stock
possible is to  increase  the  proprietary  interest  of such  employees  in the
business of the Company and provide them with an increased  personal interest in
the  continued  success and progress of the Company.  The intended  result is to
promote the interests of both the Company and its shareholders.

         Options  granted  under  the Plan may be  either  Options  intended  to
qualify as "incentive stock options"  ("ISOs") within the meaning of Section 422
of the Internal  Revenue Code of 1986, as amended (the "Code"),  or nonqualified
stock options  ("NQSOs").  Each  employee  granted an Option will receive and be
required  to accept a Stock  Option  Agreement  with the  Company  (the  "Option
Agreement"),  which  sets  forth the  terms and  conditions  of the  Option,  in
accordance with this Plan.

         2.       Administration of Plan

         The  Plan  will be  administered  by the  Compensation  Committee  (the
"Committee") of the Board of Directors of the Company ("Board"),  to be composed
of  at  least  two  (2)  members.  Each  member  of  the  Committee  shall  be a
"non-employee  director"  within the meaning of Rule 16b-3 under the  Securities
Exchange Act of 1934, as amended (the "Exchange  Act"), or any successor rule or
regulation.  Each member of the  Committee  shall  serve at the  pleasure of the
Board. Any vacancy  occurring in the membership of the Committee shall be filled
by appointment by the Board. If there are less than two members of the Board who
qualify as "non-employee  directors"  within the meaning of Rule 16b-3 under the
Exchange  Act, then the full Board shall be deemed to be the  administrators  of
the Plan and  shall be  endowed  with  all of the  rights  and  responsibilities
attributed to the Committee herein:

         The Committee shall have the sole power:

         (a)  subject  to the  provisions  of the  Plan,  to grant  Options;  to
determine  the  type of  Option  (NQSO or  ISO);  to  determine  the  terms  and
conditions  of all  Options;  to  construe  and  interpret  the Plan and Options
granted under it; to determine the time or times an Option may be exercised, the
number of shares as to which an Option  may be  exercised  at any one time,  and
when an  Option  may  terminate;  to  establish,  amend  and  revoke  rules  and
regulations  relating  to the Plan and its  administration;  and to correct  any
defect,  supply any omission,  or reconcile any inconsistency in the Plan, or in


<PAGE>
any Option Agreement, in a manner and to the extent it shall deem necessary, all
of which  determinations  and  interpretations  made by the  Committee  shall be
conclusive and binding on all Optionees and on their legal  representatives  and
beneficiaries; and

         (b) to determine all questions of policy and expediency  that may arise
in the administration of the Plan and generally exercise such powers and perform
such acts as are deemed  necessary or expedient to promote the best interests of
the Company.

         The  day-to-day  administration  of the Plan may be carried out by such
officers and employees of the Company as shall be  designated  from time to time
by the  Committee.  All expenses and  liabilities  incurred by the  Committee in
connection  with the  administration  of the Plan shall be borne by the Company.
The  Committee  may  employ  attorneys,  consultants,  accountants,  appraisers,
brokers or other  persons,  and the  Committee,  the Board,  the Company and the
officers and employees of the Company shall be entitled to rely upon the advice,
opinions or valuations of any such persons.  The interpretation and construction
by the  Committee  of any  provision  of the Plan and any  determination  by the
Committee  under any provision of the Plan shall be final and conclusive for all
purposes.  Neither the Committee nor any member  thereof shall be liable for any
act, omission, interpretation,  construction or determination made in connection
with the Plan in good faith,  and the members of the Committee shall be entitled
to  indemnification  and  reimbursement  by the Company in respect of any claim,
loss,  damage or expense  (including  attorneys' fees) arising  therefrom to the
fullest extent permitted by law.

         3.       Shares Subject to the Plan

         Subject to the provisions of paragraph 13, the Stock that may be issued
pursuant to Options granted under the Plan shall not exceed in the aggregate Six
Hundred Thirty Thousand  (630,000)  shares of $.01 par value common stock of the
Company.  If any  Options  granted  under  the  Plan  terminate,  expire  or are
surrendered without having been exercised in full, the number of shares of Stock
not purchased under such Options shall be available again for the purpose of the
Plan.  The Stock to be offered for  purchase  upon the grant of an Option may be
authorized but unissued Stock or Stock  previously  issued and  outstanding  and
reacquired by the Company.

         4.       Persons Eligible for Options

         All employees of the Company who are not members of the Committee shall
be eligible to receive the grant of Options under the Plan. The Committee  shall
determine the employees to whom Options shall be granted, the time or times such
Options shall be granted,  the number of shares to be subject to each Option and
the  times  when  each  Option  may  be  exercised.  The  Committee  shall  seek
information,  advice and recommendations from management to assist the Committee
in its  independent  determination  as to the employees to whom Options shall be
granted.  An employee who has been granted an Option (an  "Optionee"),  if he or
she is otherwise eligible, may be granted additional Options.


                                       -2-

<PAGE>
         5.       Purchase Price

         The  purchase  price  of each  share of Stock  covered  by each  Option
("Purchase Price") shall not be less than one hundred percent (100%) of the Fair
Market Value Per Share (as defined below) of the Stock on the date the Option is
granted.  However,  if and when an ISO is granted the Optionee receiving the ISO
owns or will be considered to own, by reason of Section 424(d) of the Code, more
than ten  percent  (10%) of the total  combined  voting  power of all classes of
stock of the Company,  the purchase  price of the Stock covered by the ISO shall
not be less than one hundred and ten percent (110%) of the Fair Market Value Per
Share of the Stock on the date the ISO is granted.

         "Fair Market Value Per Share" of the Stock shall mean: (i) if the Stock
is traded only  otherwise  than on a  securities  exchange  and is quoted on the
National  Association of Securities  Dealers,  Inc.  Automated  Quotation System
("NASDAQ"),  the closing  quoted selling price of the Stock on the date of grant
of the Option,  as reported  by the Wall  Street  Journal;  (ii) if the Stock is
admitted to trading on a securities  exchange,  the closing quoted selling price
of the Stock on the date of grant of the Option,  as reported in the Wall Street
Journal;  or (iii) if the Stock is traded only  otherwise  than on a  securities
exchange and is not quoted on NASDAQ,  the closing  quoted  selling price of the
Stock  on the date of  grant  of the  Option  as  quoted  in the  "pink  sheets"
published by the National Daily Quotation  Bureau. In any case, if there were no
sales of the Stock on the date of the grant of an Option,  the Fair Market Value
Per Share shall be  determined  by the  Committee  in  accordance  with  Section
20.2031-2 of the Federal Estate Tax Regulations.

         6.       Duration of Options

         Any outstanding  Option and all  unexercised  rights  thereunder  shall
expire and  terminate  automatically  upon the earliest of: (i) the cessation of
the employment or engagement of the Optionee by the Company for any reason other
than retirement (under normal Company policies),  death or disability;  (ii) the
date  which is three  months  following  the  effective  date of the  Optionee's
retirement  from  the  Company's  service;  (iii)  the  date  which  is one year
following the date on which the  Optionee's  service with the Company ceases due
to death or disability;  (iv) the date of expiration of the Option determined by
the Committee at the time the Option is granted and specified in such Option; or
(v) the tenth (10th) annual  anniversary date of the granting of the Option, or,
if and when an ISO is granted the Optionee  owns (or would be  considered to own
by reason of  Section  424(d) of the Code)  more than ten  percent  (10%) of the
total combined voting power of all classes of stock of the Company,  then on the
fifth (5th) such anniversary.  However,  the Committee shall have the right, but
not the obligation,  to extend the expiration of the Options held by an Optionee
whose  service  with the  Company  has ceased for any reason to the end of their
original terms,  notwithstanding that such Options may no longer qualify as ISOs
under the Code.

                                       -3-

<PAGE>
         7.       Exercise of Options

         (a) An Option may be exercisable in installments or otherwise upon such
terms as the Committee shall determine when the Option is granted.

         (b) No Option will be exercisable  (and any attempted  exercise will be
deemed null and void) if such  exercise  would  create a right of  recovery  for
"short-swing  profits"  under  Section 16(b) of the  Securities  Exchange Act of
1934.

         (c) No Option will become  exercisable  if the  exercisability  of such
Option would cause the aggregate fair market value (as determined at the time of
grant in accordance with the provisions of paragraph 5 hereof) of the Stock with
respect to which Option issued by the Company are first exercisable  during such
calendar  year to exceed  $100,000.  If the grant of an Option  hereunder  would
cause a violation of the foregoing limitation, the exercisability of the portion
of the Option granted  hereunder  shall be reduced to the extent  necessary such
that no  violation  of the  foregoing  limitation  will  occur.  Any Option with
respect to which exercisability has been deferred shall become first exercisable
on the first day of the  calendar  year in which such  exercisability  would not
cause a violation of the limitations contained in Section 422(b)(7) of the Code;
provided,  however,  if the exercisability is required to be deferred beyond the
expiration of such Option, the grant of such Option shall be null and void.

         8.       Method of Exercise

         (a) When the right to purchase shares accrues, Options may be exercised
by giving written  notice to the Company  stating the number of shares for which
the  Option is being  exercised,  accompanied  by payment in full by cash or its
equivalent,  as is  acceptable  to the Company,  of the  purchase  price for the
shares  being  purchased.  The  Company  shall issue a separate  certificate  or
certificates of Stock for each Option exercised by an Optionee.

         (b) In the Committee's discretion,  determined at the time an Option is
granted,  payment  of the  purchase  price for shares may be made in whole or in
part with other  shares of Stock of the Company  which are free and clear of all
liens and encumbrances. The value of the shares of Stock tendered in payment for
the shares being  purchased shall be the Fair Market Value Per Share on the date
of the Optionee's notice of exercise.

         (c) Notwithstanding the foregoing,  the Company shall have the right to
postpone  the time of  delivery of any shares for such period as may be required
for the  Company,  with  reasonable  diligence,  to comply  with any  applicable
listing  requirements  of any  national  securities  exchange  or  the  National
Association of Securities Dealers,  Inc. or any Federal,  state or local law. If
the Optionee,  or other person  entitled to exercise an Option,  fails to timely
accept  delivery  of and pay for  the  shares  specified  in  such  notice,  the
Committee shall have the right to terminate the Option and the exercise  thereof
with respect to such shares.

                                       -4-

<PAGE>
         9.       Nontransferability of Options

         No Option granted under the Plan shall be assignable or transferable by
the Optionee,  either  voluntarily or by operation of law, other than by will or
the laws of descent and distribution,  and, during the lifetime of the Optionee,
shall be exercisable only by the Optionee.

         10.      Continuance of Employment

         Nothing  contained in the Plan or in any Option  granted under the Plan
shall confer upon any Optionee  any rights with respect to the  continuation  of
employment  by the Company or interfere in any way with the right of the Company
(subject to the terms of any separate  employment  agreement to the contrary) at
any  time  to  terminate  such   employment  or  to  increase  or  decrease  the
compensation  of the  Optionee  from  the rate in  existence  at the time of the
granting of any Option.

         11.      Restrictions on Shares

         If the Company  shall be advised by counsel that  certain  requirements
under  Federal or state  securities  laws must be met before Stock may be issued
under the Plan,  the  Company  shall  notify all  persons  who have been  issued
Options,  and the Company shall have no liability for the failure to issue Stock
under any exercise of Options because of any delay while such  requirements  are
being met or the inability of the Company to comply with such requirements.

         12.      Privilege of Stock Ownership

         No person  entitled to exercise any Option granted under the Plan shall
have the rights or privileges of a stockholder of the Company for any shares of
Stock  issuable  upon  exercise of such Option  until such person has become the
holder of record of such shares.  No  adjustment  shall be made for dividends or
other rights for which the record date is prior to the date on which such person
becomes the holder of record, except as provided in paragraph 13.

         13.      Adjustment

         (a) If the  number of  outstanding  shares of Stock  are  increased  or
decreased, or such shares are exchanged for a different number or kind of shares
or securities of the Company, through reorganization,  merger, recapitalization,
reclassification,  stock dividend,  stock split, combination of shares, or other
similar  transaction,  the  aggregate  number of shares of Stock  subject to the
Plan,  as provided in paragraph 3, and the shares of Stock subject to issued and
outstanding  Options under the Plan shall be appropriately  and  proportionately
adjusted by the Committee. Any such adjustment in an outstanding Option shall be
made  without  change  in  the  aggregate   purchase  price  applicable  to  the
unexercised  portion  of the Option but with an  appropriate  adjustment  in the
price for each share or other unit of any security covered by the Option.

                                       -5-

<PAGE>
         (b)  Notwithstanding  paragraph  (a),  upon:  (i)  the  dissolution  or
liquidation of the Company,  (ii) a  reorganization,  merger or consolidation of
the  Company  with one or more  corporations  in which  the  Company  is not the
surviving  corporation,  (iii) a sale of substantially  all of the assets of the
Company or (iv) the transfer of more than 80% of the then  outstanding  Stock of
the Company to another  entity or person,  in a single  transaction or series of
transactions,  the Board  shall  accelerate  the time in which  any  outstanding
Options  granted  under  the  Plan  may  be  exercised  to a time  prior  to the
consummation  of the  transaction,  and  the  Plan  shall  terminate  upon  such
consummation  of the  transaction.  However,  the  acceleration  of the  time of
exercise  of such  Options  and the  termination  of the Plan shall not occur if
provision is made in writing in  connection  with the  transaction,  in a manner
acceptable to the Board,  for: (A) the continuance of the Plan and assumption of
outstanding  Options, or (B) the substitution for such Options of new options to
purchase the stock of a successor corporation (or parent or subsidiary thereof),
with  appropriate  adjustments as to number and kind of shares and option price.
The Board of  Directors  shall have the  authority  to amend this  paragraph  to
provide for a requirement  that a successor  corporation  assume any outstanding
Options.

         (c) Adjustments under this paragraph 13 shall be made by the Committee,
whose determination as to what adjustments shall be made, and the extent thereof
shall be final,  binding and conclusive.  No fractional shares of Stock shall be
issued under the Plan or in connection with any such adjustment.

         14.      Investment Purpose

         Each Option  granted  hereunder may be issued on the condition that any
purchase  of Stock by the  exercise  of an Option  which is not the subject of a
registration  statement  permitting the sale or other distribution thereof shall
be for investment  purposes and not with a view to resale or  distribution  (the
"Restricted  Stock"). If requested by the Company,  each Optionee must agree, at
the time of the  purchase of any  Restricted  Stock,  to execute an  "investment
letter"  setting  forth such  investment  intent in the form  acceptable  to the
Company  and must  consent  to any stock  certificate  issued to him  thereunder
bearing a restrictive  legend setting forth the  restrictions  applicable to the
further resale,  transfer or other conveyance thereof without registration under
the Securities Act of 1933, as amended,  and under the applicable  securities or
blue sky laws of any other jurisdiction  (together,  the "Securities  Laws"), or
the availability of exemptions from  registration  thereunder and to the placing
of transfer restrictions on the records of the transfer agent for such stock. No
Restricted  Stock may thereafter be resold,  transferred  or otherwise  conveyed
unless:

         (1)      an opinion of the Optionee's counsel is received,  in form and
                  substance  satisfactory  to  counsel  for  the  Company,  that
                  registration under the Securities Laws is not required; or

         (2)      such Stock is registered under the applicable Securities Laws;
                  or

         (3)      A "no  action"  letter  is  received  from  the  staff  of the
                  Securities and Exchange Commission and from the administrative
                  
                                       -6-

<PAGE>
                  agencies administering all other applicable securities or blue
                  sky laws,  based on an opinion of counsel for Optionee in form
                  and  substance  reasonably  satisfactory  to  counsel  for the
                  Company,  advising that registration under the Securities Laws
                  is not required.

         15.      Amendment and Termination of Plan

         (a) The Board of Directors of the Company may, from time to time,  with
respect to any shares at the time not subject to Options,  suspend or  terminate
the Plan or amend or revise the terms of the Plan;  provided  that any amendment
to the Plan shall be approved by a majority of the  shareholders  of the Company
if the  amendment  would  (i)  materially  increase  the  benefits  accruing  to
participants  under the Plan;  (ii) increase the number of shares of Stock which
may be issued  under  the  Plan,  except as  provided  under the  provisions  of
paragraph 13; or (iii) materially  modify the requirements as to eligibility for
participation in the Plan.

         (b) Subject to the provisions of paragraph 13, the Plan shall terminate
ten (10) years  from the  earlier  of the  adoption  of the Plan by the Board of
Directors or its approval by the shareholders.

         (c) Subject to the provisions of paragraph 13, no amendment, suspension
or termination of this Plan shall,  without the consent of each Optionee,  alter
or impair any rights or  obligations  under any Option  granted to such Optionee
under the Plan.

         16.      Effective Date of Plan

         The Plan shall become effective upon adoption by the Board of Directors
of the Company and approval by the Company's  shareholders;  provided,  however,
that  prior to  approval  of the Plan by the  Company's  shareholders  but after
adoption  by the  Board of  Directors,  Options  may be  granted  under the Plan
subject to obtaining such approval.

         17.      Term of Plan

         No Option shall be granted under the Plan after ten (10) years from the
earlier of the date of  adoption  of the Plan by the Board of  Directors  of the
Company or the date of approval by the Company's shareholders.


         Adopted by the Board of Directors as of the 26th day of June, 1997.

                                      THE SOURCE COMPANY


                                      By:/s/ S. Leslie Flegel
                                         S. Leslie Flegel, Chairman
                                         of the Board and Chief
                                         Executive Officer



                                       -7-

                          AMENDMENT TO CREDIT AGREEMENT

THIS  AMENDMENT TO CREDIT  AGREEMENT,  made this 29th day of May,  1997,  by and
between THE SOURCE COMPANY (the "Borrower") and WACHOVIA BANK OF NORTH CAROLINA,
N.A. (the "Bank");

                                   WITNESSETH:

WHEREAS the Borrower and the Bank entered into a Credit Agreement dated the
Fourteenth day of November, 1996; and

WHEREAS  the  Borrower  and the Bank  now  mutually  desire  to  effect  certain
amendments to the Credit Agreement;

NOW,  THEREFORE in consideration of the promises and the mutual covenants herein
and in the Credit Agreement contained, the parties agree as follows:

I.  Sub-section B of the  Definition of "Tangible Net Worth" as shown on Page 12
of the Credit Agreement is hereby amended and restated to read as follows:

                  (B)      All assets  which  would be  treated  as  intangibles
                           under  generally  accepted   accounting   principles,
                           including   without   limitation   goodwill  (whether
                           representing  the  excess of cost over book  value of
                           assets acquired, or otherwise,  with the exception of
                           goodwill  generated  from any  transaction  occurring
                           after  November 14, 1996 which is approved in writing
                           by the  Bank),  trademarks,  tradenames,  copyrights,
                           patents  and   technologies,   and  unamortized  debt
                           discount and expenses.

Except as herein amended, the terms and provisions of the Credit Agreement shall
be and remain in full force and effect.

IN WITNESS WHEREOF,  the parties hereto have caused this Amendment to the Credit
Agreement to be executed as of the year and the day first above written.

                                        CONSENTED TO AND AGREED:

                                        THE SOURCE COMPANY


                                        By: /s/ S. Leslie Flegel
                                            Chairman and Chief Executive Officer

                                        ATTEST:

[CORPORATE SEAL]                        By: /s/ W. Brian Rodgers
                                            Assistant Secretary

                                        WACHOVIA BANK, N.A.

                                        By: /s/ John Stevens
                                            Vice President

                    The Source Information Management Company
<TABLE>

                   Calculation for Weighted Average Number of
                            Common Shares Outstanding
<CAPTION>

                                                                                                        Weighted
                                                                                           Weighted      Average
                                                      Common      Common        Days       Average        Number
                                                       Share      Shares        Out-        Number      of Shares
Date              Description                        Activity   Outstanding   standing    of Shares    Outstanding
- ---------------------------------------------------------------------------------------------------------------------
<S>                                                     <C>        <C>                <C>   <C>            <C>       
February 1, 1997  Balance
                                                                   7,041,478          27    1,050,386     

February 28, 1997 Stock dividend on preferred stock
                                                         7,721     7,049,199          75    2,920,939
May 15, 1997      Assumed conversion of stock
                  options                               47,786     7,096,985          41    1,607,604
June 25, 1997     Assumed conversion of stock
                  options                               51,170     7,148,155           7      276,448
July 1, 1997      Assumed conversion of warrants        40,330     7,188,485          28    1,112,031
July 29, 1997     Stock issued in payment of
                  services                               2,132     7,190,617           2       79,454
July 31, 1997     Exchange of preferred stock for
                    common stock                       225,867     7,416,484           1       40,975

July 31, 1997     Balance
                                                                   7,416,484                               7,087,838

</TABLE>

BDO Seidman, LLP
Accountants and Consultants
720 Olive Street, Suite 2300
St. Louis, MO  63101-2387


Consent of Independent Certified Public Accountants


The Source Information Management Company
St. Louis, Missouri

We  hereby  consent  to  the   incorporation  by  reference  in  the  Prospectus
constituting a part of this Registration Statement of our report dated March 27,
1997 relating to the financial  statements of The Source Information  Management
Company, which is contained in that Prospectus.

We also  consent  to the  reference  to us under the  caption  "Experts"  in the
Prospectus.



St. Louis, Missouri                              /s/ BDO Seidman, LLP
September 15, 1997


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     This schedule contains summary information extracted from the Balance Sheet
at July 31,  1997  (Unaudited)  and the  Statement  of Income for the Six Months
Ended July 31, 1997 (Unaudited) and is qualified in its entirety by reference to
such financial statements.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              JAN-31-1998
<PERIOD-START>                                 FEB-01-1997
<PERIOD-END>                                   JUL-30-1997
<CASH>                                         70,718
<SECURITIES>                                   0
<RECEIVABLES>                                  15,336,384
<ALLOWANCES>                                   374,289
<INVENTORY>                                    0
<CURRENT-ASSETS>                               15,788,010
<PP&E>                                         2,030,361
<DEPRECIATION>                                 1,313,535
<TOTAL-ASSETS>                                 20,079,046
<CURRENT-LIABILITIES>                          4,106,820
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       71,659
<OTHER-SE>                                     4,194,065
<TOTAL-LIABILITY-AND-EQUITY>                   20,079,046
<SALES>                                        5,468,016
<TOTAL-REVENUES>                               5,468,016
<CGS>                                          2,884,577
<TOTAL-COSTS>                                  1,062,128
<OTHER-EXPENSES>                               26,963
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             415,750
<INCOME-PRETAX>                                1,078,598
<INCOME-TAX>                                   489,000
<INCOME-CONTINUING>                            589,598
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   589,598
<EPS-PRIMARY>                                  .07
<EPS-DILUTED>                                  .07
        



</TABLE>


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