SOURCE CO
10KSB, 1997-04-30
DIRECT MAIL ADVERTISING SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-KSB

|X|      Annual report under Section 13 or 15(d) of the Securities  Exchange Act
         of 1934 (No fee required). For the fiscal year ended January 31, 1997.

|_|      Transition report under Section 13 or 15(d) of the Securities  Exchange
         Act  of  1934  (No  fee  required).  For  the  transition  period  from
         _____________ to ______________.

Commission file number 0-26238

                               THE SOURCE COMPANY
                 (Name of Small Business Issuer in its Charter)

             Missouri                                   43-1710906
(State or Other Jurisdiction of                      (I.R.S. Employer
 Incorporation or Organization)                     Identification No.)

       11644 Lilburn Park Road
         St. Louis, Missouri                              63146
(Address of Principal Executive Offices)               (Zip Code)

                                 (314) 995-9040
                (Issuer's Telephone Number, Including Area Code)

Securities registered under Section 12(b) of the Exchange Act:  None

Securities  registered  under Section  12(g) of the Act:  Common Stock $0.01 par
value

Check whether the issuer:  (1) filed all reports required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. Yes X No

Check if there is no disclosure of delinquent  filers in response to Item 405 of
Regulation S-B contained in this form, and no disclosure  will be contained,  to
the  best  of  registrant's   knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part III of this Form  10-KSB or any
amendment to this Form 10-KSB. |_|

The issuer's revenues for its most recent fiscal year are $7,298,447.

At March 31,  1997,  the  aggregate  market  value of the  voting  stock held by
non-affiliates   of  The  Source  Company  (the  "Company")  was   approximately
$5,715,304,  based on the closing bid price of the Common Stock  reported by the
Nasdaq  SmallCap  Market on March 31, 1997.  At March 31, 1997,  the Company had
outstanding 7,049,199 shares of Common Stock.


<PAGE>
                                TABLE OF CONTENTS

                                     PART I

                                                                           Page
ITEM 1.  Description of Business

ITEM 2.  Description of Property

ITEM 3.  Legal Proceedings

ITEM 4.  Submission of Matters to a Vote of Security Holders

                                     PART II

ITEM 5.  Market for Common Equity and Related Stockholder Matters

ITEM 6.  Management's Discussion and Analysis of Financial Condition
         and Results of Operations

ITEM 7.  Financial Statements

ITEM 8.  Changes In and Disagreements With Accountants on
         Accounting and Financial Disclosure

                                    PART III

ITEM 9.  Directors, Executive Officers, Promoters and Control Persons;
         Compliance With Section 16(a) of the Exchange Act

ITEM 10. Executive Compensation

ITEM 11. Security Ownership of Certain Beneficial Owners and
         Management

ITEM 12. Certain Relationships and Related Transactions

ITEM 13. Exhibits and Reports on Form 8-K
<PAGE>
The  information  contained in this Form 10-KSB  includes  statements  regarding
matters which are not historical  facts  (including  statements as to The Source
Company's  (the   "Company")   plans,   beliefs  or   expectations)   which  are
forward-looking  statements  within the meaning of the federal  securities  law.
Because such forward-looking statements involve certain risks and uncertainties,
the  Company's  actual  results and the timing of certain  events  could  differ
materially from those discussed  herein.  Factors that could cause or contribute
to such  differences  include,  but are not limited to,  those  discussed in the
Sections  captioned  "Description  of Business,"  "Management's  Discussion  and
Analysis  of  Financial   Condition   and  Results  of   Operations,"   "Certain
Relationships  and Related  Transactions,"  those  discussed in Exhibit 99.1 and
those  discussed in the  Company's  Form 10-SB/A filed with the  Securities  and
Exchange Commission on January 17, 1996.

                                     PART I

Item 1.  Description of Business.

         The Source Company (the "Company") provides  monitoring,  documentation
and collection  services required to obtain single copy magazine sales incentive
payments   available  from  magazine   publishers  to  magazine  and  periodical
retailers.  The Company  provides  these services to  approximately  50,000 mass
merchandise,  grocery,  convenience and pharmacy  stores located  throughout the
United  States and in eastern  Canada.  It provides  such  services  and related
merchandising services on a frequent basis, in many cases daily, and holds power
of  attorney  from its  retailer  clients to  collect  incentive  payments  from
publishers.  The Company's integrated software system is designed to efficiently
and  accurately  monitor  sales of  low-cost,  high  volume  consumer  products,
allowing the Company's  retailer  clients to maximize sales  incentive  payments
offered by publishers and optimize the  effectiveness of their marketing effort.
While the  Company's  software  system was  developed  to aid  retailers  in the
merchandising  of  the  more  than  3,500  published  magazine  titles  and  the
collection of sales  incentive  payments,  it has been used in  connection  with
integrated  magazine  and  confections  displays  and is  adaptable  for  use in
connection with most other consumer  products,  including high volume items such
as soft  drinks  and  batteries.  The  Company  has  approximately  640  clients
(operating  approximately 50,000 stores),  many of which are among the country's
largest mass merchandise and grocery retailers.

Formation of the Company

         The Company is a Missouri corporation which was organized and commenced
operations in 1995. The Company was formed to effect the  combination of various
separate but compatible business entities.

Business Strategy

         The Company has adopted a  multi-faceted  business  strategy to achieve
its sales and  profitability  objectives,  which  consists of the  following key
elements:

         Increase Sales by Expanding Market. The Company intends to increasingly
expand its business  activities  beyond those markets and geographic  regions in
which it is presently  engaged.  Management  believes that many of its currently
offered  services  may be of value  to  retailers  outside  the  United  States.
Accordingly,  the Company has established  relationships  with several  Canadian
retailers  and may  explore  opportunities  to  solicit  new  clients in certain
European countries.

                                       1
<PAGE>

         Aggressive  Marketing of Additional  Services to Existing  Client Base.
Based on discussions with its clients,  requests from clients for services,  and
management's analysis of the retailing and product distribution industries,  the
Company believes that many of its existing clients could benefit from additional
services  presently offered or under  development by the Company.  In accordance
with applicable accounting principles, however, the Company has not recorded any
research and development  expenses during the two most recently concluded fiscal
years.  The  Company  intends to  develop,  introduce  and  aggressively  market
programs and services to its client base, including:

                  (i) a uniform  product code (UPC)  program  designed to assist
         retailers in  implementing  price changes and  collecting and reporting
         information  concerning  sales and  inventory  of  magazines  and other
         product  categories which contain a large number of stock keeping units
         (SKUs)  and  are  subject  to  frequent  changes  in  price,   such  as
         confections and greeting cards. As currently envisioned, subscribers to
         the Company's UPC program will receive  frequent,  on-line  updating of
         product information  collected by the Company directly from the product
         manufacturer.  In addition,  subscribers will receive reports generated
         by the Company  from data  received  by the Company  through a computer
         link to the retailers' check out systems; and

                  (ii) an incentive rebate,  advance payment program which would
         enable clients  possessing the necessary point of sale computer systems
         to receive  advances equal to the  discounted  amounts of the incentive
         payments  otherwise due to the retailer from magazine  publishers  upon
         quarterly submission and processing of claims for such payments.

         Acquisition of Complementary  Businesses and Technologies.  The Company
actively  explores  opportunities to acquire  businesses and  technologies  that
address additional  services or products,  market segments or geographic regions
in which the Company is not  currently  active and which would allow the Company
to expand  the  services  offered  to its  clients,  or its  ability  to support
existing or planned services.

The Magazine Industry

         Based on its  knowledge of the industry and  discussions  with magazine
publishers  and  retailers,  management  of the Company  believes  that magazine
publishers  are placing an increasing  degree of importance on revenues  derived
from single copy  newsstand  sales and that the  emphasis  placed on single copy
sales by publishers  will continue to increase as: (i) mailing costs continue to
rise with respect to subscription  distribution;  and (ii) magazine  advertisers
continue to value the increased  target market accuracy  achieved through single
copy sales.

         The distribution of the  approximately  3,500 magazine titles currently
published for single copy sales on a national basis is dominated by six national
distributors, which distribute to over 200 local independent distributors, which
in turn  supply  copies  to  magazine  retailers.  Although  the  nature  of the
businesses in which magazine retailers are engaged is wide ranging,  the largest
volume of single copy sales  historically  is achieved by grocery  retailers and
mass merchandise  stores. The primary function of the retailer is the display of
available  titles  in two  store  locations,  at a  dedicated  section  called a
"mainline display" and at displays located within the merchandise checkout area.
Because magazines are frequently purchased on impulse,  publishers  increasingly
compete for display spaces, referred to as "pockets," at the checkout.

                                       2
<PAGE>

         National  distributors  receive  a  brokerage  fee  based on sales  and
distribution to local independent  distributors.  Local independent distributors
purchase  copies at a  discount  to the  suggested  retail  price and  resell to
retailers,  also at a discount to the suggested  retail price. All unsold copies
are  returnable  by  the  retailer  for  full  credit  to  all  parties  in  the
distribution  chain,  such that  payments  are made only with  respect to copies
actually  sold.  All  accounting  for  copies is done by the  local  independent
distributors which invoice for distributed copies,  credit retailers for returns
and credit national  distributors for sales through a  computer-assisted  single
entry information system.

         To provide further incentives to retailers to prominently display their
respective  titles,  publishers  typically  enter into Retail Display  Allowance
("RDA") programs under which the retailer is entitled to receive, on a quarterly
basis,  a cash rebate  directly from the publisher  equal to a percentage of the
retailer's  actual net sales of the  publisher's  titles  upon  submission  of a
properly  documented  claim.  Conversely,  certain  publishers  of  high  volume
magazines  essentially  rent "pocket"  space from  retailers for the display and
sale of specific titles.  Such rent,  referred to as "pocket payments" (or "RDP"
payments),  is a fixed  amount  per  pocket,  per  store  based on the  verified
location and other criteria of the pocket, and is paid quarterly.  A majority of
RDA and RDP  programs  are  administered  on  behalf  of the  publishers  by the
national distributors.

         Publishers have implemented  programs to encourage  retailers to update
their  checkout  and  mainline  display  fixtures  by making  one-time  payments
("IPOs") and periodic payments ("ISAs"), based on the pockets allocated to their
respective  titles.  Similar to RDA and RDP,  IPO and ISA payments are made only
upon submission of a properly documented claim.

Client Services

         The Company is dedicated to providing full information  services to its
clients. Such services include the following:

         Claim  Submission.  Through its software system,  the Company offers to
assist retailers in accurately monitoring,  documenting, claiming and collecting
publisher incentive payments.  The claim submission process begins at the end of
each  calendar  quarter  when the  Company  obtains  information  from the local
independent distributors detailing the titles and number of copies actually sold
by the  client  retailer.  Based  on  this  information,  the  Company  prepares
publisher  supplied  claim  forms  and  submits  the  documented  claim  to  the
appropriate national distributor, which acts as payment agent for the publisher.
After verification of the claim, the national  distributor remits payment to the
order of the  retailer  in care of the  Company,  which  records the payment and
forwards it to the retailer.

                                       3
<PAGE>

         Alternatively,  the Company  offers an Advance Pay Program.  Under this
program the Company advances an agreed upon percentage of the incentive payments
otherwise due the retailer from magazine publishers upon quarterly submission of
claims for such payments.  The claims  otherwise due the retailer become due the
Company. Approximately 83% of the Company's revenues in fiscal 1997 were derived
from the rendition of claim submission services.

         Space Design.  Through its Display Group,  the Company offers to assist
retailers in the  placement of displays and the  selection of titles to optimize
available  display space,  and thereby to maximize  sales and incentive  payment
revenues. Based on its knowledge of local consumer preferences and the terms and
conditions of publisher  incentive  payment  programs,  the Company analyzes the
retailer's  store  layout,  customer  traffic  patterns  and  available  display
alternatives.  Thereafter,  the Company  consults  with its  retailer  client to
develop an appropriate  display  program.  Space Design  services  accounted for
approximately 9% of the Company's fiscal 1997 revenues.

         Periodical   Information   Network  (PIN).   The  Company's  large  and
sophisticated  database  of magazine  industry  information  has  resulted in it
becoming a magazine  information  center  which many  companies  in the magazine
industry use to formulate their publishing and distribution strategies. PIN is a
comprehensive system designed to use current computer technologies, including CD
ROM, to effectively  manage all elements of its database  including  information
packaging  and efficient  inbound,  outbound  access.  The network also provides
access to static historical information for analysis purposes. PIN accounted for
approximately 2% of the Company's fiscal 1997 revenues.

         Marketing  and  Promotional   Program.  As  part  of  its  full-service
philosophy,  the Company  offers its clients advice and  suggestions  concerning
specialized  marketing and promotional  programs which may include, for example,
special  mainline or checkout  displays and  cross-promotions  of magazines  and
products of interest to the readers of such magazines. Such services are offered
to enhance  single copy  magazine  sales by the Company's  clients,  and thereby
increase commission revenue due the Company in connection with the submission of
incentive  payment  claims;  accordingly,  no separate  charge is made for these
services.

         Administrative  Support.  Through projects such as its UPC program, the
Company  assists  retailers to more  efficiently  conduct their  magazine  sales
operations through computerized inventory control, automated pricing updates and
management reporting. Administrative Support services accounted for less than 1%
of the Company's fiscal 1997 revenues.

         Under  agreements  with its  retailer  clients,  the Company  typically
receives a  percentage  of the  aggregate  incentive  payment  collected  on the
retailer's behalf as compensation for its claim submission services; however, in
a small number of cases, such agreements  provide for the payment to the Company
of a fixed sum or the combination of a fixed sum and percentage payment. Revenue
from claim  submission  services is  recognized at the time claims for incentive
payments are submitted to the  publishers  based on the amount  claimed,  less a
reserve   necessary   to  maintain  an  allowance   for  doubtful   accounts  of
approximately 2% of trade accounts receivables.  However,  invoices for services
rendered  by the  Company in  connection  with the claim  process are not issued
until the  Company  receives  settlement  of the claim,  typically  90-150  days

                                       4

<PAGE>
following  submission.  Except in  connection  with its  advance pay program the
Company  does not  guarantee  to its  retailer  clients any  payments due to the
clients from magazine  publishers,  and accordingly,  does not assume any credit
risk associated with such incentive payments. In substantially all the contracts
under the Advance Pay  Program  the Company  bears the risk of  uncollectibility
associated with collecting  payments from publishers.  Invoices for Space Design
and Administrative Support services provided by the Company are typically issued
and  payable  monthly  on the basis of a fixed  sum  agreement  or hourly  rates
established by the Company for the services performed.

Marketing and Sales

         The  Company  markets  its  services  through  a  variety  of  methods,
including  its own direct sales force.  The  Company's  sales group  consists of
eight regional  managers and three divisional vice  presidents.  Each manager is
assigned  to  a  specific  geographic  territory  and  is  responsible  for  the
preparation of quotations,  program presentations and the general development of
sales, as well as maintenance of existing  accounts,  within his or her assigned
territory.

Competition

         While  its   competition   is   fragmented,   the  Company   recognizes
approximately  50  direct  competitors,  all of which are  closely-held  private
companies.  Based on its review of the industry and  informal  discussions  with
magazine publishers and retailers,  the Company believes that none of its direct
competitors have greater financial, technological, marketing and sales resources
than  the  Company.  There  can  be no  assurance,  however,  that  its  present
competitors or companies that choose to enter its marketplace in the future will
not exert significant competitive pressures on the Company. The Company believes
that,  in virtually  all cases,  it is the sole  provider of magazine  incentive
payment claim  services to its clients and the Company's  clients do not perform
such services on their own behalf.  It is possible that certain services offered
by the Company could be performed  directly by its retail customers or otherwise
offered  or  performed  in the  future  by  publishers,  distributors  or  other
organizations.  However,  the Company  does not  presently  foresee  this to any
significant or successful extent.

         Management further believes that the principal  competitive  factors in
the  retail  information  industry  include  information  access,  technological
support, accuracy, system flexibility, financial stability, customer service and
reputation. The Company believes it competes effectively with respect to each of
the above factors.

Proprietary Software

         The Company  regards its  information  software system as a proprietary
trade  secret and  confidential  information.  The  Company  relies upon its own
security  system,   confidentiality   procedures  and  employee  confidentiality
agreements to maintain the trade secrecy of its systems;  however, the Company's
software  rights  are not  protected  under  copyright  law and  there can be no
assurance that the means of protection employed by the Company will be effective
against unauthorized reproduction.

                                       5
<PAGE>
Employees

         As of February 1, 1997, the Company had 100 employees,  including 11 in
marketing and sales, and 81 in computer support, computer operation services and
administrative  support.  None of the Company's  employees is  represented  by a
labor union and management believes that its employee relations are good.

Item 2. Description of Property.

         The Company conducts its operations from 12 office facilities,  located
in St. Louis, Missouri;  High Point, North Carolina; New York, New York; Chicago
Heights, Illinois;  Schaumburg,  Illinois; Oklahoma City, Oklahoma; San Antonio,
Texas;  Cranberry  Township,  Pennsylvania;   Canton,  Ohio;  Phoenix,  Arizona;
Valrico, Florida; and Mississauga,  Ontario, Canada. These facilities contain an
aggregate of approximately 33,000 square feet of space. Of such facilities,  the
Company's principal executive and operations  facilities,  located in St. Louis,
Missouri and High Point, North Carolina, contain approximately 11,667 and 13,900
square feet,  respectively.  Each of the  facilities  is occupied by the Company
under leases containing terms and conditions  believed to be comparable to those
prevailing in the market in which the facility is located.  The Company believes
its existing facilities are adequate to support its present business strategies.

Item 3. Legal Proceedings.

         The Company is not a party to any legal proceedings, other than routine
claims and lawsuits arising in the ordinary course of business. The Company does
not believe that such claims and  lawsuits,  individually  or in the  aggregate,
will have a material adverse effect on the Company's business.

Item 4. Submission of Matters to a Vote of Security Holders.

         No matters were submitted to a vote of the security-holders  during the
fourth quarter of fiscal 1997.

                                       6

<PAGE>
                                     PART II

Item 5.  Market For Common Equity and Related Stockholder Matters.

         From June 22, 1995, until February 12, 1996, the Company's Common Stock
was quoted on the Nasdaq OTC Bulletin Board. Beginning on February 12, 1996, the
Common Stock was quoted on the Nasdaq  SmallCap  Market under the symbol "SORC."
The  following  table sets forth,  for the periods  indicated,  the high and low
closing bid prices for the Common  Stock as reported on the Nasdaq OTC  Bulletin
Board or Nasdaq SmallCap Market, as applicable.

Fiscal 1996                                          High             Low

Second Quarter (beginning June 22, 1995)            $7.00           $6.00
Third Quarter                                       $8.50           $6.25
Fourth Quarter                                      $7.50           $3.50

Fiscal 1997                                          High             Low

First Quarter                                       $5.75           $4.38
Second Quarter                                      $4.75           $4.00
Third Quarter                                       $4.75           $2.63
Fourth Quarter                                      $3.25           $2.25

         As of March 31,  1997,  there were 184  holders of record of the Common
Stock.

         During the last two years,  the  Company  has not  declared or paid any
cash  dividends  on its Common  Stock.  Prior to January  31,  1995,  two of the
Company's  predecessors  were  treated as  Subchapter S  corporations  under the
Internal  Revenue  Code of 1986.  The Board of  Directors  presently  intends to
retain  all of its  earnings,  if any,  for  the  development  of the  Company's
business  for the  foreseeable  future.  The  declaration  and  payment  of cash
dividends  in the future will be at the  discretion  of the  Company's  Board of
Directors  and will  depend upon a number of factors,  including  among  others,
future  earnings,   operations,  capital  requirements,  the  general  financial
condition of the Company and such other  factors that the Board of Directors may
deem relevant.

Sales of Unregistered Shares

         During  February of 1996,  the Company  issued  8,000  shares of Common
Stock to  Dennis  Mensch  for  $3.75  per  share in a  transaction  exempt  from
registration pursuant to Section 4(2) of the Securities Act of 1933.

         During March of 1996, the Company issued 2,250, 2,250 and 500 shares of
1996 Series 7% Convertible  Preferred  Stock for $100 per share to Messrs.  Aron
Katzman, Timothy A. Braswell and Harry L. Franc, III pursuant to Section 4(2) of
the  Securities  Act of 1933. As of October 1, 1996,  all 5,000 shares have been
converted to Common Stock.

                                       7
<PAGE>

         In a series of  transactions  taking place in August 1996 and September
1996,  the Company  issued a total of 5,082  shares of Common Stock to Financial
Power Network in exchange for $21,600 of marketing  services.  The  transactions
were exempt from registration  pursuant to Section 4(2) of the Securities Act of
1933.

         During June 1996,  the Company issued 100,000 shares of Common Stock to
James W. Looman in connection with the purchase of Magazine Marketing, Inc. in a
transaction exempt from registration  pursuant to Section 4(2) of the Securities
Act of 1933.

         Also during  June 1996,  the Company  issued  111,245  shares of Common
Stock to United  Magazine  Company in  connection  with the  purchase of Readers
Choice, Inc. in a transaction exempt from registration  pursuant to Section 4(2)
of the Securities Act of 1933. 

Item 6.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations.

Overview

         The Company provides monitoring,  documentation and collection services
required to obtain single copy magazine sales incentive  payments available from
magazine  publishers  to  magazine  and  periodical  retailers.  The Company has
developed a contractual relationship with approximately 50,000 mass merchandise,
grocery,  convenience and pharmacy  stores located  throughout the United States
and in  eastern  Canada  under  which it  provides  such  services  and  related
merchandising services on a frequent basis, in many cases daily, and holds power
of  attorney  from its  retailer  clients to  collect  incentive  payments  from
publishers.

         The Company has engaged in several  acquisitions in order to expand its
presence in the upper  midwest and  increase the number of its  mid-sized  chain
retailer  clients.  In June of 1995 the Company acquired all of the business and

                                       8
<PAGE>
assets of Dixon's Modern Marketing  Concepts,  Inc. and Tri-State Stores,  Inc.,
both of Chicago Heights,  Illinois, in exchange for the issuance of an aggregate
of 300,000  shares of Common  Stock (the  "MMC/TSS  Acquisition").  The  MMC/TSS
Acquisition  has been accounted for as a pooling of interests and,  accordingly,
financial  statements of the Company prepared as if the MMC/TSS  Acquisition had
been  consummated  on February 1, 1995,  have been  included  elsewhere  in this
statement.

         The Company has continued to expand its operations in the upper midwest
through the acquisitions of Magazine Marketing,  Inc. and Readers Choice,  Inc.,
formerly a wholly owned subsidiary of United Magazine Company.  On June 28, 1996
the Company issued  100,000  shares of its common stock,  cash of $275,000 and a
note payable  totaling  $80,000  payable  quarterly  over a two year period,  in
exchange for all the stock of Magazine Marketing, Inc. This transaction has been
accounted for as a purchase and,  accordingly,  the financial statements reflect
the  combined  results  of  operations  as of June 28,  1996.  Assets  have been
recorded  at fair  value and the  purchase  price in excess of fair value in the
amount of $704,748 has been recorded as goodwill.

         On June 30, 1996 the Company  issued 111,245 shares of its common stock
in exchange for all the stock of Readers Choice,  Inc. This transaction has been
accounted for as a purchase, and, accordingly,  the financial statements reflect
the  combined  results  of  operations  as of June 30,  1996.  Assets  have been
recorded  at fair  value and the  purchase  price in excess of fair value in the
amount of $280,507 has been recorded as goodwill.

         A majority  of the  Company's  revenues  are derived  from  commissions
earned in  connection  with the  collection  of incentive  payments  owed to the
Company's retailer clients from magazine publishers. Most such incentive payment
programs  offer  the  retailer  a cash  rebate,  equal  to a  percentage  of the
retailer's  actual  net  sales  of the  publisher's  titles,  which  is  payable
quarterly upon submission of a properly  documented claim. Under agreements with
its  retailer  clients,  the  Company  gathers  sales data,  submits  claims for
payment,  collects payments and receives a percentage of the aggregate  payments
collected on the retailers' behalf.  Claims for incentive payments are generally
submitted  to  the  publishers  quarterly  based  on  actual  net  sales  of the
publishers'  titles  recorded  in  the  previous  calendar  quarter.  Except  in
connection  with its Advance Pay Program,  the Company does not guarantee to its
retailer  clients any payments due to the client from magazine  publishers,  and
accordingly,  does not assume any credit  risk  associated  with such  incentive
payments.  In substantially  all the contracts under the Advance Pay Program the
Company bears the risk of  uncollectibility  associated with collecting payments
from publishers.

         Under  both  the  standard  arrangement  and the  Advance  Pay  Program
commission  revenue is recognized at the time claims for incentive  payments are
substantially  completed for  submission to the  publishers  based on the amount
claimed,  less an  estimated  reserve  necessary  to maintain an  allowance  for
doubtful accounts of approximately of 2% of trade accounts receivable.  However,
under the standard arrangement, invoices for services provided by the Company in
connection  with the claim  process are not issued  until the  Company  receives
settlement  of the claim.  Under the Advance Pay  Program,  the  customer is not
invoiced for the commission,  which is the difference  between the claim and the
advance amount.

                                       9
<PAGE>
Results of Operations

         The  following  table sets forth,  for the periods  presented,  certain
information  relating to the operations of the Company expressed as a percentage
of Total Revenue:

                                            Fiscal Year Ended January 31,
                                               1997              1996
                                               ----              ----

Commission Revenues                            96.7%             88.6%

Merchandise Revenues                            3.3%             11.4%

Total Revenues                                100.0%            100.0%

Cost of Commission Revenues                    66.6%             47.5%

Cost of Merchandise Sold                        2.8%              6.8%

Gross Profit                                   30.6%             45.7%

Selling, General & Administrative Expense      39.8%             34.5%

Operating Income (Loss)                       (9.2)%             11.2%

Interest Expense, Net                         (3.9)%            (1.2)%

Other Income (Expense), Net                   (0.4)%            (2.7)%

Income (Loss) Before Income Taxes            (13.4)%              7.4%

Net Income (Loss)                             (8.3)%              2.4%


Commission Revenues

         Increased  retailer  participation  in the  Advance  Pay  Program,  the
acquisitions  of Magazine  Marketing,  Inc.  and Readers  Choice,  Inc.  and the
implementation  of PIN during the third quarter of fiscal year 1997  contributed
to an  increase  in revenue  from claims  submission  services of  approximately
$468,000.  However,  space design revenue  decreased from  $1,243,000 in 1996 to
$636,000 in 1997 causing an overall decrease in Commission Revenues of $139,000.
Currently,   the  Company  is  negotiating  flat  fee   arrangements;   however,
historically,  space design  revenues have been  recognized as front end display
manufacturers  ship the  displays to the  retailers,  the timing of which is not
within  the  Company's  control.  Based  on  management's  understanding  of the
anticipated  shipment dates for proposed and planned programs  expected to occur
during the next year,  space  design  revenue  should  exceed both 1996 and 1997
levels.

Merchandise Revenues

         As a result of its  relationships  with the  leading  retailers  in the
United States,  the Company has had opportunities  from time to time to purchase

                                       10
<PAGE>
merchandise,  such as gift and  greeting  cards,  caps and  other  leisure  time
products for resale to its retailer clients. However,  management has decided to
de-emphasize this portion of its business in order to dedicate more resources to
its core services.  Thus,  Merchandise Revenues decreased $684,000 from $926,000
in 1996 to $242,000 in 1997.

Cost of Merchandise Sold

         The  Cost of  Merchandise  Sold  decreased  primarily  as a  result  of
de-emphasizing this portion of the business as noted above.  Comparing the gross
profit percentage  associated with Merchandise Revenues to the prior year is not
considered  meaningful by management  since a wide variety of items with varying
profit margins have been purchased and resold.

Cost of Commission Revenues and Selling, General and Administrative Expense
("Total Costs")

         Total Costs  increased  approximately  $1,100,000.  Wages accounted for
$840,000 of the increase.  New hires,  including  personnel formerly employed by
Magazine Marketing,  Inc.,  comprised  approximately  $579,000 of this increase,
while the balance of the increase was the result of wage  increases and bonuses.
Insurance costs increased  approximately $152,000 resulting from the addition of
directors and officers  insurance,  additional  life  insurance  policies and an
increase in the package policy due to the Company's  expansion into other states
and Canada.  Rent,  telephone and utilities have increased  $100,000 as a direct
result of  expanding  the square  footage  rented in North  Carolina  and adding
regional  offices in Canada,  Arizona  and  California  (which was  subsequently
closed as a result of de-emphasizing the merchandising portion of the business).
Computer  hardware  and  software   acquisitions  combined  with  equipment  and
furniture acquisitions related to the additional regional offices contributed to
a $48,000 increase in depreciation  expense.  Lastly, bad debt expense increased
approximately  $40,000.  Such  increases were mitigated by decreases in contract
labor and data entry costs.  During 1997,  permanent  hires  reduced the need to
utilize  temporary  employees as frequently  as in 1996,  and an increase in the
number of wholesalers  supplying sales data on tape contributed to a decrease in
data entry costs.

Interest Expense

         Interest  Expense  increased  $191,000  due  to  increased   borrowings
necessary to fund the Advance Pay Program.

Income Tax (Benefit) Expense

         The  effective  income tax rate  decreased to 38.5% for 1997 from a pro
forma effective rate of 47.5% for 1996. This decrease was a result of a decrease
in expenses not  deductible  for income tax  purposes as a percentage  of income
(loss) before  income  taxes.  Such  non-deductible  expenses  include meals and
entertainment, officers' life insurance premiums, and goodwill amortization.

                                       11
<PAGE>
Earnings Per Share

         In February  1997,  the  Financial  Accounting  Standards  Board issued
Statement of Financial  Accounting Standards No. 128, "Earnings Per Share" (SFAS
No. 128). The new standard  simplifies the standards for computing  earnings per
share and requires  presentation of two new amounts,  basic and diluted earnings
per share.  The Company will be required to  retroactively  adopt this  standard
when it reports its  operating  results  for the fiscal  quarter and year ending
January 31, 1998. When the Company adopts SFAS No. 128, it expects to report the
following restated amounts:

                                      1997                  1996
                                      ----                  ----

    Basic                            (.09)                   .03

    Diluted                          (.09)                   .03

Liquidity and Capital Resources

         The Company's primary cash requirements are for funding the Advance Pay
Program and selling, general and administrative expenses (particularly salaries,
travel and data entry expenses)  incurred in connection with the solicitation of
new clients and the maintenance of existing accounts.  Historically, the Company
has  financed  its  business  activities  through  short-term  borrowings  under
available lines of credit, cash flow from operations and through the issuance of
equity securities.

         Cash   advanced   under  the  Advance  Pay  Program   during  1997  was
approximately $14,057,000 versus $1,090,000 advanced during 1996. As a result of
increased participation in the Advance Pay Program, the Company's trade accounts
receivable  increased  approximately  $8,764,000  since January 31, 1996.  These
factors caused net cash used by operating activities to increase from $1,391,075
during 1996 to $6,543,297 during 1997.

         The  average  collection  period for 1997 was 153 days  compared to 132
days  for  1996.  The  collection  periods  were  calculated  as  follows:   365
days/(Revenues/ Average Accounts Receivable), where accounts receivable includes
all trade accounts  receivable,  but only the commission  portion of amounts due
from  publishers in association  with the Advance Pay Program.  During 1997, the
Company  merged the  operations of the once separate  entities that now comprise
the Company.  This process demanded  resources which, now that the consolidation
is  complete,  may be  utilized,  in part,  to improve the  collection  process.
Management  plans to increase  resources in the collection area with the goal of
reducing the average collection period to 90 to 150 days.

         The Company is primarily engaged in the business of providing  services
to its retailer clients;  therefore,  its capital  expenditure  requirements are
minimal.  At  January  31,  1997,  the  Company  had  no  outstanding   material
commitments for capital expenditures.

                                       12
<PAGE>
         In response to the increased  cash  requirements  necessary to fund the
Advance Pay  Program,  the Company  entered  into a new credit  agreement  dated
November 14, 1996 with Wachovia Bank of North Carolina, N.A. The initial funding
took  place on  December  6, 1996 in the  amount of  $4,550,000  and was used to
retire then outstanding balances under a former credit facility.

         The  new  credit  agreement  provides  for  revolving  loans  of  up to
$12,500,000.  The borrowing base  calculation  under this credit facility allows
for a higher percentage of the accounts receivable to be eligible than under the
former credit  facility.  The bank has the right to terminate the agreement upon
not less than thirteen months prior written notice.  Borrowings bear interest at
a rate related to the monthly  LIBOR index rate plus a  percentage  ranging from
2.5% to 3.5%  depending  upon  the  ratio  of  funded  debt to  earnings  before
interest,  taxes,  depreciation  and  amortization.  Borrowings  are  secured by
personal  guarantees  of Messrs.  S. Leslie  Flegel and William H. Lee and their
spouses and by a security  interest in substantially all of the Company's assets
including  receivables,  inventory,  equipment,  goods and  fixtures,  software,
contract rights, notes, and general intangibles.

         During March 1996,  the Company  sold an aggregate of 20,000  shares of
its 1996 Series 7% Convertible  Preferred Stock,  $0.01 par value per share (the
"Preferred  Stock"),  in a series of transactions  exempt from the  registration
requirements of the Securities Act of 1933, as amended.  The Preferred Stock was
sold for an  aggregate  purchase  price  of  $2,000,000,  resulting  in net cash
proceeds to the Company of $1,922,075  after deducting  commissions and expenses
of $77,925.  Additional broker fees of $60,000 were paid through the issuance of
another 600 shares of preferred  stock.  Of the 20,600 shares of Preferred Stock
issued,  15,000 share have been converted by the holders thereof to Common Stock
pursuant  to the  terms of the  Certificate  of  Designations,  Preferences  and
Relative Rights of 1996 Series 7% Convertible Preferred Stock.

         On February 28, 1996, the Company sold 8,000 shares of its Common Stock
in a private  transaction  in reliance on Section 4(2) of the Securities Act and
Regulation D promulgated thereunder. The transaction resulted in net proceeds to
the Company of $30,000.

         During June 1996,  the Company issued 100,000 shares of Common Stock to
James W. Looman in connection with the purchase of Magazine Marketing, Inc. in a
transaction exempt from registration  pursuant to Section 4(2) of the Securities
Act of 1933.  Pursuant to the terms of the Purchase  Agreement,  Mr.  Looman was
granted  an option to sell his  shares  to the  Company  at a price of $1.00 per
share if, at any time during the two year period following the acquisition date,
the market  value of all shares  acquired in the  transaction  becomes less than
$100,000 for ten consecutive trading days.

         Also during  June 1996,  the Company  issued  111,245  shares of Common
Stock to United  Magazine  Company  ("United  Magazine") in connection  with the
purchase of Reader's  Choice,  Inc. in a  transaction  exempt from  registration
pursuant to Section 4(2) of the Securities Act of 1933. Pursuant to the terms of
the Purchase Agreement, United Magazine was granted an option to sell its shares
to the  Company at a price of $4.00 per share if the  Company's  stock price for
the last five days of any calendar  quarter during the two year period following
the acquisition date is less than $4.00 per share.

                                       13
<PAGE>

         At January 31, 1997, the Company's  total  long-term  debt  obligations
were $92,017. Of such amount, $69,203 matures in the next 12 months. The Company
anticipates  that the funds  necessary  to  satisfy  these  obligations  will be
derived primarily from cash flows from operations.

         At January  31,  1997,  the Company  had total  deferred  tax assets of
$143,000  and total  deferred  tax  liabilities  of $340,000  resulting in a net
deferred tax liability of $197,000  reflecting  the net tax effects of temporary
differences  between  the  carrying  amount of the  assets and  liabilities  for
financial  reporting purposes and the amounts used for income tax reporting.  Of
this liability, $312,000 results from a change in accounting method from cash to
accrual by (i) the Company's  predecessors  in connection  with the formation of
the Company and (ii)  Magazine  Marketing,  Inc. The Company  elected to pay its
deferred income tax liabilities  related to the changes in accounting  method in
four equal annual installments. The Company anticipates that the funds necessary
to satisfy this tax  obligation  will be derived  primarily from cash flows from
operations.

         During the year ended  January 31,  1997,  the Company  experienced  an
operating  loss of $670,513.  Expenses for the first two quarters were at levels
that anticipated revenues from space design commissions and merchandise revenues
in excess of revenues realized for those periods.  Expense reduction initiatives
favorably  impacted  results of  operations  in the third and  fourth  quarters.
Additionally,  commission  revenues  during  the  last  half  of the  year  have
increased  due to the  conversion  of several of the  Company's  largest  retail
customers  to the Advance Pay Program and the  introduction  of the PIN program.
Net sales,  gross profit and net income for the last two quarters  combined were
$4,539,949,  $1,837,707  and $302,223,  respectively.  Management  expects these
trends to continue.

         The Company  believes  that it will be  necessary  to raise  additional
funds through the sale of its equity securities in order to achieve management's
goals with respect to (i) expanding  the Company's  business in new and existing
services,  particularly the Advance Pay Program,  products and geographic areas,
directly or by acquisition,  and (ii)  increasing its  shareholder  base and the
market and  liquidity of its  securities.  Accordingly,  the Company  intends to
offer  approximately  2,000,000 shares of its Common Stock to the public through
an underwriter on a firm  commitment  basis.  The Company  anticipates  that the
offering  will commence in  September,  1997,  and will provide the Company with
proceeds of approximately  $7,000,000 after deducting underwriting discounts and
commissions and other offering expenses.

                                       14
<PAGE>
Item 7.  Financial Statements.

The Report of the Independent Certified Public Accountants


Board of Directors
The Source Company
St. Louis, Missouri

We have audited the balance  sheet of The Source  Company as of January 31, 1997
and the related  statements of operations,  stockholders'  equity and cash flows
for each of the two years in the period ended January 31, 1997.  These financial
statements   are  the   responsibility   of  the   Company's   management.   Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the financial position of The Source Company at January
31,  1997 and the results of its  operations  and its cash flows for each of the
two years in the period  ended  January 31, 1997 in  conformity  with  generally
accepted accounting principles.



BDO Seidman, LLP
St. Louis, Missouri
March 27, 1997

                                       15
<PAGE>
<TABLE>

                               THE SOURCE COMPANY
                                  BALANCE SHEET
<CAPTION>

                                                                                                    January 31, 1997
- ---------------------------------------------------------------------------------------------------------------------

<S>                                                                                               <C>
Assets (Note 4)
Current
     Cash                                                                                          $        284,921
     Trade receivables (net of allowance for doubtful accounts of $323,587)                              12,922,738
            (Note 11)
     Income taxes receivable (Note 8)                                                                       171,305
     Notes receivable - officers (Notes 1 and 2)                                                             58,395
     Other current assets                                                                                    87,306
- ---------------------------------------------------------------------------------------------------------------------
Total Current Assets                                                                                     13,524,665
- ---------------------------------------------------------------------------------------------------------------------
Office equipment and furniture (Note 5)                                                                   1,823,004
Less accumulated depreciation and amortization                                                            1,191,668
- ---------------------------------------------------------------------------------------------------------------------
Net Office Equipment and Furniture                                                                          631,336
- ---------------------------------------------------------------------------------------------------------------------

Other Assets
     Notes receivable - officers (Notes 1 and 2)                                                            175,183
     Goodwill, net of accumulated amortization of $72,209 (Note 9)                                        1,022,824
     Cash surrender value of life insurance                                                                 104,358
     Other                                                                                                  111,283
- ---------------------------------------------------------------------------------------------------------------------
Total Other Assets                                                                                        1,413,648
- ---------------------------------------------------------------------------------------------------------------------
                                                                                                   $     15,569,649 
- ---------------------------------------------------------------------------------------------------------------------


                                          See accompanying summary of accounting
                                     policies and notes to financial statements.
</TABLE>
                                       16
<PAGE>
<TABLE>
                               THE SOURCE COMPANY

                                  Balance Sheet
<CAPTION>
                                                                                                  January  31, 1997
- --------------------------------------------------------------------------------------------------------------------

<S>                                                                                                <C>   
Liabilities and Stockholders' Equity
Current
     Revolving Line of Credit (Note 4)                                                             $      7,124,000
     Checks issued against future deposits                                                                3,225,668
     Accounts payable and accrued expenses                                                                  559,441
     Due to retailers (Note 12)                                                                             199,575
     Deferred income taxes (Note 8)                                                                          24,000
     Current maturities of long-term debt (Note 3)                                                           69,203
- --------------------------------------------------------------------------------------------------------------------
Total Current Liabilities                                                                                11,201,887
- --------------------------------------------------------------------------------------------------------------------
Long-term Debt, less current maturities (Note 3)                                                             22,814
- --------------------------------------------------------------------------------------------------------------------
Deferred Income Taxes (Note 8)                                                                              173,000
- --------------------------------------------------------------------------------------------------------------------
Total Liabilities                                                                                        11,397,701
- --------------------------------------------------------------------------------------------------------------------

Commitments (Note 5 and 6)
- --------------------------------------------------------------------------------------------------------------------

Redeemable Preferred Stock, $.01 par - shares authorized, 2,000,000;
     outstanding, 5,600 (Note 10)                                                                           522,506
Redeemable Common Stock
     111,245 shares outstanding (Note 13)                                                                   503,820
- --------------------------------------------------------------------------------------------------------------------
                                                                                                          1,026,326
- --------------------------------------------------------------------------------------------------------------------

Stockholders' Equity
     Common Stock, $.01 par - shares authorized, 20,000,000;
          outstanding, 6,930,233                                                                             69,302
     Additional paid-in-capital                                                                           2,745,180
     Retained earnings                                                                                      331,140
- --------------------------------------------------------------------------------------------------------------------
Total Stockholders' Equity                                                                                3,145,622
- --------------------------------------------------------------------------------------------------------------------

                                                                                                   $     15,569,649
- --------------------------------------------------------------------------------------------------------------------
</TABLE>

                                          See accompanying summary of accounting
                                     policies and notes to financial statements.

                                       17
<PAGE>

<TABLE>


                               THE SOURCE COMPANY

                            Statements of Operations
<CAPTION>
Years Ended January 31,                                                                  1997                1996
- --------------------------------------------------------------------------------------------------------------------

<S>                                                                               <C>                 <C>          
Commission Revenues                                                               $   7,056,270       $   7,195,176
Merchandise Revenues                                                                    242,177             926,008
- --------------------------------------------------------------------------------------------------------------------
                                                                                      7,298,447           8,121,184
- --------------------------------------------------------------------------------------------------------------------
Cost of Commission Revenues                                                           4,862,207           3,859,409
Cost of Merchandise Sold                                                                202,381             549,813
- --------------------------------------------------------------------------------------------------------------------
                                                                                      5,064,588           4,409,222
- --------------------------------------------------------------------------------------------------------------------
Gross Profit                                                                          2,233,859           3,711,962
Selling, General and Administrative Expense (Notes 1, 2, 5 and 6)                     2,904,372           2,799,841
- --------------------------------------------------------------------------------------------------------------------
Operating Income (Loss)                                                                (670,513)            912,121
- --------------------------------------------------------------------------------------------------------------------
Other Income (Expense)
            Interest income                                                              30,628              25,403
            Interest expense                                                           (311,737)           (120,427)
            Registration expense                                                              -            (213,666)
            Other                                                                       (28,883)             (5,437)
- --------------------------------------------------------------------------------------------------------------------
Total Other Income (Expense)                                                           (309,992)           (314,127)
- --------------------------------------------------------------------------------------------------------------------
Income (Loss) Before Income Taxes                                                      (980,505)            597,994
Income Tax (Benefit) Expense (Note 8)                                                  (377,188)            406,000
- --------------------------------------------------------------------------------------------------------------------
Net Income (Loss)                                                                 $    (603,317)      $     191,994
- --------------------------------------------------------------------------------------------------------------------
Earnings (Loss) per Share - Primary and Fully Diluted                             $      (0.09)       $        0.03
- --------------------------------------------------------------------------------------------------------------------
Weighted Average of Shares Outstanding - Primary and Fully Diluted                $  6,658,891        $   6,084,542
- --------------------------------------------------------------------------------------------------------------------
Pro Forma Amounts (unaudited)
     Income before income taxes                                                                       $     597,994
     Provision for income taxes (Note 8)                                                                    284,000
- --------------------------------------------------------------------------------------------------------------------
Net Income (unaudited)                                                                                $     314,706
- --------------------------------------------------------------------------------------------------------------------
Net Income per Share (unaudited)                                                                      $        0.05
- --------------------------------------------------------------------------------------------------------------------
</TABLE>


                                     See accompanying summary of accounting
                                     policies and notes to financial statements.

                                       18
<PAGE>
<TABLE>

                               The Source Company

                       Statements of Stockholders' Equity
<CAPTION>

                                                                        Additional                       Total
                                                   Common Stock         Paid - in       Retained     Stockholders'
                                           ---------------------------
                                              Shares       Amount        Capital        Earnings        Equity
- --------------------------------------------------------------------------------------------------------------------

<S>                                           <C>          <C>          <C>           <C>             <C>       
Balance, February 1, 1995                     5,340,000    $53,400      $ 195,520     $1,377,587      $1,626,507

Issuance of Common Stock (Note 9)               959,389      9,594         (9,594)             -               -

Issuance of Common Stock                         75,000        750        225,375              -         226,125

Reclassification of Subchapter S retained
earnings, net of tax, net of
distributions to stockholders (Note 9)                -          -        565,657       (592,657)        (27,000)

Net income for the year                               -          -              -        191,994         191,994
- --------------------------------------------------------------------------------------------------------------------

Balance, January 31, 1996                     6,374,389    $63,744      $ 976,958     $  976,924      $2,017,626

Issuance of Common Stock                          8,000         80         29,920              -          30,000

Conversion of 7% Preferred Stock to Common
Stock                                           423,197         4,232   1,395,337              -       1,399,569

Issuance of Common Stock to purchase
Magazine Marketing, Inc. (Note 9)               100,000         1,000     249,000              -         250,000

Issuance of Common Stock in payment
of services                                      15,132           151      51,599              -          51,750

Dividend on Preferred Stock                       9,515            95      42,366        (42,467)             (6)

Net loss for the year                                 -             -           -       (603,317)       (603,317)
- --------------------------------------------------------------------------------------------------------------------
Balance, January 31, 1997                     6,930,233    $   69,302  $2,745,180      $ 331,140      $3,145,622
- --------------------------------------------------------------------------------------------------------------------
</TABLE>
 
                                         See accompanying summary of accounting
                                     policies and notes to financial statements.

                                       19
<PAGE>
<TABLE>

                               THE SOURCE COMPANY

                            Statements of Cash Flows
<CAPTION>

Years Ended January 31,                                                            1997                 1996
- ---------------------------------------------------------------------------------------------------------------

<S>                                                                           <C>                <C>    
Operating Activities
     Net income (loss)                                                        $   (603,317)      $     191,994
     Adjustments to reconcile net cash
       provided by operating activities:
         Depreciation and amortization                                              246,599            140,622
         Loss on disposition of equipment                                               299
                                                                                                             -
         Provision for losses on accounts receivable                                224,387           (35,149)
         Impairment of investment in limited partnership                             20,000             20,000
         Increase in cash surrender value of life insurance                        (32,740)           (22,696)
         Write-off of uncollectible note receivable                                       -             92,063
         Shareholder distribution                                                                     (27,000)
                                                                                          -
         Deferred income taxes                                                    (259,064)           (59,000)
         Services received in exchange for common stock                              51,750
                                                                                                             -
         Changes in assets and liabilities:
             Increase in accounts receivable                                    (8,789,885)        (1,765,173)
             Increase in other assets                                             (230,004)           (63,463)
             Increase in checks issued against future deposits                    3,225,668
                                                                                                             -
             Increase (decrease) in accounts payable
               and accrued expenses                                               (513,110)            107,590
             Increase in amounts due customers                                      116,120             29,137
- ---------------------------------------------------------------------------------------------------------------
Cash Used in Operating Activities                                               (6,543,297)        (1,391,075)
- ---------------------------------------------------------------------------------------------------------------

Investment Activities
     Acquisition of Magazine Marketing, Inc.                                      (275,000)
                                                                                                             -
     Loans to officers                                                                                (33,900)
                                                                                          -
     Collections on notes receivable                                                 29,715                483
     Collections from related party                                                  53,171            280,884
     Capital expenditures                                                         (276,729)          (197,331)
- ---------------------------------------------------------------------------------------------------------------
Cash (Used in) Provided by Investing Activities                                   (468,843)             50,136
- ---------------------------------------------------------------------------------------------------------------
</TABLE>

                                         See accompanying summary of accounting
                                     policies and notes to financial statements.

                                       20
<PAGE>
<TABLE>


                               THE SOURCE COMPANY

                            Statements of Cash Flows
<CAPTION>
Years Ended January 31,                                             1997                  1996
- -------------------------------------------------------------------------------------------------

<S>                                                           <C>                   <C> 
Financing Activities
     Proceeds from issuance of Common Stock                   $     30,000          $    226,125
     Proceeds from issuance of Preferred Stock                   1,922,075                     -
     Borrowings under long-term debt agreements                  9,791,000                     -
     Principal payments on long-term debt                      (2,756,121)             (183,387)
     Borrowings under short-term debt agreements                 2,836,366             2,739,844
     Repayments under short-term debt agreements               (4,550,081)           (1,670,370)
     Preferred Stock dividends                                         (6)                     -
- -------------------------------------------------------------------------------------------------
Cash Provided by Financing Activities                            7,273,233             1,112,212
- -------------------------------------------------------------------------------------------------

Increase (Decrease) in Cash                                        261,093             (228,727)

Cash, beginning of period                                           23,828               252,555
- -------------------------------------------------------------------------------------------------

Cash, end of period                                           $    284,921           $    23,828
- -------------------------------------------------------------------------------------------------
</TABLE>

                                       21
<PAGE>
                               THE SOURCE COMPANY

                         Summary of Accounting Policies

Basis of Presentation         The  financial  statements  of The Source  Company
                              reflect the accounts of companies  formerly  known
                              as Display Information Systems Corporation (DISC),
                              Periodical Management & Marketing,  Inc. (PMM) and
                              Dixon's  Modern  Marketing   Concepts,   Inc.  and
                              Tri-State Stores,  Inc. (MMC). DISC and PMM merged
                              on February 1, 1995 and the net assets of MMC were
                              merged on June 15, 1995, as discussed in Note 9.

Business                      The Source  Company (the Company) is a provider of
                              merchandise  management  information  and  related
                              services  primarily in connection with the display
                              and marketing of magazines and other  periodicals.
                              The  Company  assists   retailers  in  monitoring,
                              documenting,  claiming  and  collecting  incentive
                              payments,    primarily    from    publishers    of
                              periodicals,  and  performs  consulting  and other
                              services in exchange for commissions.  The Company
                              obtains  merchandising revenue from (a) consulting
                              and other  services  rendered  to clients on other
                              than a  commission  basis  and  (b) the  sale,  as
                              principal  or  broker,   of   merchandise  to  the
                              Company's retailer clients for resale by them.

Concentrations 
of Credit Risk                Services   are   provided  to  mass   merchandise,
                              grocery,    convenience    and   pharmacy   stores
                              throughout   the  United  States  and  in  Eastern
                              Canada.  Management  periodically  performs credit
                              evaluations  of its customers  and generally  does
                              not require collateral. At the balance sheet date,
                              the Company had no  concentrated  credit risk with
                              any individual customer.

Revenue                       
Recognition                   Commission  revenues  are  recognized  during  the
                              period   in   which    services   are   performed.
                              Merchandising   revenues  are  recognized  in  the
                              period in which  the  merchandising  services  are
                              provided.

Equipment and                 
Furniture                     Equipment   and  furniture  are  stated  at  cost.
                              Depreciation  is computed using the  straight-line
                              method for  financial  reporting  and  accelerated
                              methods for income tax purposes over the estimated
                              useful lives of 5 to 7 years.

                                       22
<PAGE>
Income Taxes                  Income  taxes are  calculated  using the asset and
                              liability   method   specified   by  Statement  of
                              Financial    Accounting    Standards    No.   109,
                              "Accounting for Income Taxes."

Goodwill                      Goodwill  represents  the  excess of the cost of a
                              company  acquired  over the fair  value of the net
                              assets acquired which is amortized over 15 years.

Pro Forma Information         Pro  forma  data  is  presented   for  1996  which
                              reflects a provision  for income taxes as if DISC,
                              an S corporation  prior to the merger discussed in
                              Note 9, had not been an S corporation in 1996. Pro
                              forma  net  income  per  share  for  1996 has been
                              determined by dividing pro forma net income by the
                              weighted   average   number   of   common   shares
                              outstanding during the year.

Stock-Based Compensation      The  Company  grants  stock  options  for a  fixed
                              number  of shares to  employees  with an  exercise
                              price  greater  than or equal to the fair value of
                              the  shares  at the  date of  grant.  The  Company
                              accounts  for stock  option  grants in  accordance
                              with Accounting  Principles  Board Opinion No. 25,
                              "Accounting  for Stock Issued to  Employees  ("APB
                              Opinion  No.  25").  That  Opinion  requires  that
                              compensation  cost related to fixed stock  options
                              plans be  recognized  only to the extent  that the
                              fair value of the shares at the grant date exceeds
                              the  exercise  price.  Accordingly,   the  Company
                              recognizes no  compensation  expense for its stock
                              option grants.

                              In  October   1995,   the   Financial   Accounting
                              Standards  Board,  issued  Statement  of Financial
                              Accounting  Standards  No.  123,  "Accounting  for
                              Stock-Based Compensation" (SFAS No. 123). SFAS No.
                              123 allows  companies  to  continue to account for
                              their stock  option plans in  accordance  with APB
                              Opinion No. 25, but  encourages  the adoption of a
                              new accounting  method based on the estimated fair
                              value of employee stock option. Pro forma net loss
                              and loss per share,  determined  as if the Company
                              had applied the new method,  are disclosed  within
                              Note 6.

                                       23
<PAGE>
Accounting 
Estimates                     The   preparation   of  financial   statements  in
                              conformity  with  generally  accepted   accounting
                              principles  requires  management to make estimates
                              and assumptions  that affect the reported  amounts
                              of  assets  and   liabilities  and  disclosure  of
                              contingent  assets and  liabilities at the date of
                              the financial  statements and the reported amounts
                              of  revenues  and  expenses  during the  reporting
                              period.  Actual  results  could  differ from those
                              estimates.

Long-Lived Assets             In March 1995,  Statement of Financial  Accounting
                              Standards No. 121  "Accounting  for the Impairment
                              of  Long-Lived  Assets and for  Long-Lived  Assets
                              Disposed  Of" (SFAS No. 121) was issued.  SFAS No.
                              121 requires  that  long-lived  assets and certain
                              identifiable  intangibles  to be held  and used or
                              disposed   of  by  an  entity  be   reviewed   for
                              impairment   whenever   events   or   changes   in
                              circumstances indicate that the carrying amount of
                              an asset  may not be  recoverable.  During  fiscal
                              1997,  the  Company  adopted  this  statement  and
                              determined   that  no  impairment   loss  need  be
                              recognized  for  applicable  assets of  continuing
                              operations.

Reclassifications             Certain  1996 amounts  have been  reclassified  to
                              conform to the 1997 presentation.

                                       24
<PAGE>
                               THE SOURCE COMPANY
                          Notes to Financial Statements

- --------------------------------------------------------------------------------

1.     Related Party              
       Transactions           The Company  purchased  data  processing  services
                              from  an  employment   service  company  owned  by
                              certain  officers  of  the  Company.   There  were
                              approximately   $275,000   and  $307,000  of  such
                              purchases made during 1997 and 1996, respectively.
                              The  Company  purchased  this  employment  service
                              company for $45,000 on January 1, 1997.

                              One  of the  Company's  stockholders  also  owns a
                              majority of the stock of FMG,  Inc.,  primarily an
                              investing  company.   At  January  31,  1996,  the
                              Company  had a  receivable  from FMG of $53,171 at
                              prime plus .5%. The  receivable  was  collected in
                              full on November 5, 1996.

                              The   Company  has  been   engaged  by   Specialty
                              Marketing Co., Inc., a corporation in which Robert
                              B. Dixon is the principal shareholder,  to provide
                              consulting  services.  In  fiscal  1996  Specialty
                              Marketing  Co., Inc.  paid the Company  $85,611 in
                              consideration for the Company's services.

                              The Company  currently leases certain office space
                              and has,  in the  past,  leased an  airplane  from
                              partnerships  controlled  by  stockholders  of the
                              Company.  Amounts  paid for the office  space were
                              $207,498   and   $183,275   for  1997  and   1996,
                              respectively.  Amounts paid for the airplane  were
                              $0 and $57,926 for 1997 and 1996, respectively.

                              Certain officers of the company, have from time to
                              time, received cash advances from the Company. The
                              officers executed promissory notes in favor of the
                              Company in the aggregate amounts of $233,578. Such
                              notes bear interest at the rate of 7.34% per annum
                              and are payable in five equal  installments  which
                              began April 1996.


2.     Notes
       Receivable             Officers

                              The notes receivable relate to advances to certain
                              officers of the Company.  The notes bear  interest
                              at 7.34%  and are  payable  in five  equal  annual
                              payments of $69,489 which began April 1996.  These
                              notes are  current  and the  Company is unaware of
                              any circumstances that would negatively impact the
                              collectibility of these notes.

                                       25
<PAGE>
                              Other

                              The Company had a $120,000 unsecured, non-interest
                              bearing note from a  non-affiliated  company which
                              required quarterly  installments of $6,000 through
                              June 2000.  The note was stated net of discount of
                              $27,454  which was  computed  using a 10%  imputed
                              interest  rate.  On  March  31,  1996  the  debtor
                              defaulted  on the  note.  Based  on the  financial
                              condition of the debtor,  the note was written off
                              resulting  in a charge  to  selling,  general  and
                              administrative  expenses  during  the  year  ended
                              January 31, 1996 of $92,063.

3.     Long-term              Long-term debt consists of:
       Debt
                              January 31,                                 1997
                              --------------------------------------------------

                              Unsecured note payable to stockholder
                              (former owner of Magazine Marketing,
                              Inc.), non-interest bearing, payable
                              in eight quarterly installments of 
                              $10,000, discounted based on the 
                              Company's effective borrowing rate        $ 46,710

                              Obligations under capital lease (Note 5)    45,307
                              --------------------------------------------------
                              Total Long-term Debt                        92,017

                              Less current maturities                     69,203
                              --------------------------------------------------

                              Long-term Debt                            $ 22,814
                              --------------------------------------------------

                              Annual   maturities  of  long-term   debt  are  as
                              follows: 1998 - $69,203; 1999 - $22,814.

                                       26
<PAGE>
4.     Revolving Line             
       of Credit              The  Company  has  an  agreement   providing   for
                              revolving  loans up to  $12,500,000.  The bank has
                              the right to terminate the agreement upon not less
                              than  thirteen   months  prior   written   notice.
                              Borrowings  bear interest at a rate related to the
                              monthly LIBOR index rate plus a percentage ranging
                              from  2.5% to 3.5%,  depending  upon the  ratio of
                              funded debt to earnings  before  interest,  taxes,
                              depreciation and amortization (effectively 8.0039%
                              at January 31,  1997).  Borrowings  are secured by
                              personal  guarantees  of Messrs.  S. Leslie Flegel
                              and  William  H. Lee and  their  spouses  and by a
                              security   interest  in   substantially   all  the
                              Company's assets including receivables, inventory,
                              equipment, goods and fixtures,  software, contract
                              rights, notes, and general intangibles.

                              The revolving loan agreement  requires the Company
                              to maintain  certain ratios and a specified  level
                              of net worth, restricts payment of dividends,  and
                              limits  additional  indebtedness.  The Company was
                              not in compliance  with certain  ratios at January
                              31,  1997,  and,  consequently,  the debt has been
                              classified  as current.  However,  the Company has
                              received  a  waiver  from the  bank  stating  that
                              noncompliance  with these ratios is not considered
                              a default at January 31, 1997.

5.     Commitments            Leases

                              The Company  leases  office  space,  an apartment,
                              computer equipment, and vehicles under leases that
                              expire over the next five years.  The Company also
                              leases an  administrative  facility from a related
                              party under an  operating  lease that expires over
                              the  next  16  years.  In most  cases,  management
                              expects  that in the  normal  course of  business,
                              leases  will be  renewed  or  replaced  with other
                              leases.  Rent expense was  approximately  $427,000
                              and $410,000 for the years ended  January 31, 1997
                              and 1996,  respectively.  Amounts  paid to related
                              parties   included  in  total  rent  expense  were
                              approximately  $207,000  and $240,000 for 1997 and
                              1996, respectively.

                              Office equipment and furniture includes $71,066 at
                              January 31, 1997 for  equipment  leases which have
                              been  capitalized.  Accumulated  amortization  was
                              $35,148 at January 31, 1997. Lease amortization is
                              included in depreciation and amortization expense.


                                       27

<PAGE>
                              Future  minimum  payments,  by  year  and  in  the
                              aggregate,  under capital leases and noncancelable
                              operating  leases with initial or remaining  terms
                              of one year or more  consisted of the following at
                              January 31, 1997:

                               Year Ending         Capital        Operating
                               January 31,         leases           leases
                               -------------------------------------------------

                                  1998            $  37,481      $  458,791
                                  1999               13,688         261,300
                                  2000                    -         184,600 
                                  2001                    -         163,891
                                  2002                    -         155,215
                                  Thereafter              -       1,477,950
                               -------------------------------------------------

                               Total minimum 
                                lease payments       51,169      $2,701,747
                                                                 ---------- 
                               Amount representing 
                                interest              5,862
                               -------------------------------------------------

                               Present Value of 
                                Net Minimum
                                Lease Payments    $  45,307
                               -------------------------------------------------

                              Litigation

                              The Company has pending  certain legal actions and
                              claims  incurred in the normal  course of business
                              and is actively  pursuing the defense thereof.  In
                              the  opinion  of  management,  these  actions  and
                              claims are either  without merit or are covered by
                              insurance  and will not  have a  material  adverse
                              effect on the Company's financial position.

                                       28
<PAGE>
6.     Employee               Profit Sharing and 401(k) Plan
       Benefit Plans
                              The  Company  has a combined  profit  sharing  and
                              401(k) Plan.  Annual  contributions  to the profit
                              sharing  portion of the Plan are determined by the
                              Board of  Directors  and may not exceed the amount
                              that  may  be  deducted  for  federal  income  tax
                              purposes.  Profit  sharing  contributions  charged
                              against  operations  were $0 and  $10,000  for the
                              years   ended   January   31,   1997   and   1996,
                              respectively.

                              Under the 401(k) portion of the Plan, all eligible
                              employees  may  elect to  contribute  2% to 20% of
                              their compensation up to the maximum allowed under
                              the Internal Revenue Code. The Company matches one
                              half of an employee's contribution,  not to exceed
                              5% of the employee's  salary.  The amounts matched
                              by the Company  during the years ended January 31,
                              1997  and  1996   pursuant   to  this   Plan  were
                              approximately $50,000 and $40,000, respectively.

                              Deferred Compensation Plan

                              During the current year,  the Company  established
                              an unfunded deferred compensation plan for certain
                              officers, who elect to defer a percentage of their
                              current  compensation.  The Company  does not make
                              contributions  to the plan and is responsible only
                              for the  administrative  costs associated with the
                              plan.  Benefits  are payable to the  participating
                              officers  upon  their  death  or   termination  of
                              employment.  From the deferred funds,  the Company
                              has  purchased  certain life  insurance  policies.
                              However, the proceeds and surrender value of these
                              policies  are  not   restricted  to  pay  deferred
                              compensation benefits when they are due.

                              Stock Option Plan

                              In August 1995, the Company established The Source
                              Company 1995  Incentive  Stock Option Plan for key
                              employees  and reserved  630,000  shares of common
                              stock for such  plan.  Under  the plan,  the Stock
                              Option  Committee  may grant stock  options to key
                              employees  at not less  than one  hundred  percent
                              (100%) of the fair market  value of the  Company's
                              Common Stock at the date of grant.  The  durations
                              and exercisability of the grants vary according to
  
                                       29
<PAGE>
                              the individual  options  granted.  During 1997 the
                              Company granted  options for 225,000  shares,  but
                              had 125,000  shares  forfeited.  As of January 31,
                              1997, options with a remaining contractual life of
                              9 years to purchase  100,000  shares at a price of
                              $4.63  were  outstanding,  20,000  of  which  were
                              exercisable.

                              As   discussed   in  the  Summary  of   Accounting
                              Policies,  the Company  applies APB Opinion No. 25
                              and related interpretations in accounting for this
                              plan.  Accordingly,  no compensation cost has been
                              recognized  for its  incentive  stock option plan.
                              Had  compensation  cost for the  Company's  stock-
                              based  compensation  plan been determined based on
                              the fair value at the grant dates for awards under
                              the plan  consistent  with the  method of SFAS No.
                              123,  the  Company'  net loss  and loss per  share
                              would have been  reduced to the pro forma  amounts
                              indicated below:

                              Year Ended January 31,                       1997
                              --------------------------------------------------

                              Net loss                 As reported   $ (603,317)
                                                       Pro forma       (611,369)

                              Primary loss per share   As reported        (0.09)
                                                       Pro forma          (0.09)

                              Fully diluted loss 
                                per share              As reported        (0.09)
                                                       Pro forma          (0.09)
                              --------------------------------------------------

                              The fair value of each  option  granted in 1996 is
                              estimated   on  the  date  of  grant   using   the
                              Black-Scholes   option-pricing   model   with  the
                              following   weighted-average   assumptions   used:
                              dividend  yield of 0 percent;  risk-free  interest
                              rate  of  4.88  percent;  volatility  of  .3;  and
                              expected  lives  of 1  year.  The  fair  value  of
                              options granted during the year is $.66.

                              Stock Award Plan

                              In September  1996, the Company adopted The Source
                              Company  Stock  Award Plan for all  employees  and
                              reserved  50,000  shares of Common  Stock for such
                              plan.  Under the plan, the stock award  committee,
 
                                       30
<PAGE>
                              appointed   by  the  board  of  directors  of  the
                              Company,  shall  determine  the  employees to whom
                              awards shall be granted.

                              On  September  18, 1996,  10,050  shares of Common
                              Stock were awarded to certain  employees under the
                              plan.

7.     Supplemental
       Cash Flow
       Information            Supplemental  information  on interest  and income
                              taxes paid is as follows:

                              Years Ended 
                              January 31,                  1997          1996
                              --------------------------------------------------

                              Interest                  $ 285,000     $ 109,000

                              Income Taxes              $ 264,000     $  254,000
                              --------------------------------------------------

                              Capital lease  obligations  of $15,687 and $59,095
                              were incurred in 1997 and 1996, respectively, when
                              the  Company  entered  into  leases for new office
                              equipment.

                              On August 30,  1996,  9,515 shares of common stock
                              were  issued  as  a  dividend  to  the   preferred
                              stockholders as of that date.

                              During 1997 the Company  issued 100,000 shares and
                              111,245 shares of common stock in connection  with
                              the acquisitions of Magazine  Marketing,  Inc. and
                              Readers  Choice,  Inc.  (Note 9).  During 1996 the
                              Company  issued  959,389 shares of common stock in
                              connection  with the acquisition of the Company by
                              Periodico, Inc. (Note 9).

                                       31
<PAGE>
8.     Income Taxes           Provision  for  federal  and  state  income  taxes
                              (benefit) in the statements of operations  consist
                              of the following components:

                              Year Ended 
                              January 31,                1997          1996
                              --------------------------------------------------
                              Current
                               Federal                $(102,768)    $ 355,000
                               State                    (15,356)      110,000
                              --------------------------------------------------
                              Total Current            (118,124)      465,000
                              --------------------------------------------------

                              Pro Forma (Unaudited)
                               Federal                               (105,000)
                               State                                  (17,000)
                              --------------------------------------------------
                              Total Pro Forma                        (122,000)
                              --------------------------------------------------

                              Deferred
                               Federal                 (225,386)      (46,000)
                               State                    (33,678)      (13,000)
                              --------------------------------------------------
                                                       (259,064)      (59,000)
                              --------------------------------------------------

                              Total Income Tax
                               (Benefit)Expense       $(377,188)    $ 284,000
                              --------------------------------------------------

                                       32
<PAGE>
                    Deferred  income  taxes  reflect  the  net  tax  effects  of
                    temporary  differences  between the  carrying  amount of the
                    assets and liabilities for financial  reporting purposes and
                    the amounts used for income tax purposes. The sources of the
                    temporary differences and their effect on deferred taxes are
                    as follows:

                    January 31,                             1997         1996
                    ------------------------------------------------------------
                    Deferred Tax Assets
                     Allowance for doubtful accounts     $126,000     $ 38,000
                     Deferred compensation                 14,000            -
                     Other                                  3,000            -
                    ------------------------------------------------------------
                    Total Deferred Tax Assets             143,000       38,000
                    ------------------------------------------------------------

                    Deferred Tax Liabilities
                     Income not previously taxed under
                      cash basis of accounting for
                      income tax purposes                 312,000      446,000
                     Depreciation                          28,000       28,000
                    ------------------------------------------------------------
                    Total Deferred Tax Liabilities        340,000      474,000
                    ------------------------------------------------------------

                    Net Deferred Tax Liability            197,000      436,000
                    ------------------------------------------------------------

                    Classified as:
                     Current                               24,000      110,000
                     Non-current                          173,000      326,000
                    ------------------------------------------------------------

                    Net Deferred Tax Liability           $197,000     $436,000
                    ------------------------------------------------------------

                                       33
<PAGE>
                    The following  unaudited summary  reconciles income taxes at
                    the maximum  federal  statutory rate with the effective rate
                    for 1997 and the pro forma effective rate for 1996:

                    Year Ended January 31,                1997         1996
                    ------------------------------------------------------------
                    Income tax (benefit) expense
                     at statutory rate                 $(333,372)   $204,000
                    State income tax (benefit)
                     expense, net of federal 
                     income tax benefit                  (80,421)     52,000
                    Non-deductible meals and 
                     entertainment                        35,320      26,000
                    Non-deductible officers' life 
                     insurance                            (3,250)      4,300
                    Non-deductible goodwill 
                     amortization                          2,306       2,300
                    Other, net                            (4,600)      2,229
                    ------------------------------------------------------------

                    Income Tax (Benefit) Expense       $(377,188)   $284,000
                    ------------------------------------------------------------

9.     Business              Pooling of Interests of DISC and PMM
       Combinations    
                              On  February  1, 1995 DISC and PMM merged into The
                              Source Company. DISC stockholders exchanged all of
                              their shares of common stock for 2,520,000  shares
                              of Common  Stock of The  Source  Company,  and PMM
                              stockholders  exchanged  all of  their  shares  of
                              common stock for 2,520,000  shares of Common Stock
                              of  The  Source  Company.   The  merger  has  been
                              accounted  for  as a  pooling  of  interests  and,
                              accordingly,  the Company's  financial  statements
                              have been  restated  for all periods  prior to the
                              merger  to  include  the  results  of  operations,
                              financial  position,  and  cash  flows of DISC and
                              PMM.

                              The  S  corporation   retained  earnings  of  DISC
                              totaling   $462,389   representing   undistributed
                              earnings on February 1, 1995 has been  credited to
                              additional  paid-in  capital net of deferred taxes
                              of   approximately   $122,000   which   has   been
                              recognized through a charge to income tax expense.


                                       34
<PAGE>
                              Acquisition of the Company by Periodico, Inc.

                              On May 1, 1995 Periodico,  Inc.  (formerly  Garner
                              Investments, Inc.) acquired the Company through an
                              exchange of stock. Periodico then changed its name
                              to The Source Company.

                              Since  Periodico  had  no  significant  assets  or
                              operations   at   the   transaction    date,   the
                              transaction  was  accounted  for as an issuance of
                              959,389  shares of Common  Stock by the Company in
                              exchange  for the net assets of  Periodico,  which
                              were  recorded  at  Periodico's   cost  basis  and
                              amounted to $0 at the transaction date.

                              Acquisition of Dixon's Modern Marketing  Concepts,
                              Inc. and Tri-State Stores, Inc.

                              On June 15, 1995 the Company  acquired  the assets
                              of Dixon's  Modern  Marketing  Concepts,  Inc. and
                              Tri-State  Stores,  Inc.  (MMC)  in  exchange  for
                              300,000  shares  of  Common  Stock  of The  Source
                              Company and the  assumption  by the Company of all
                              the  liabilities of MMC. The  transaction has been
                              accounted  for  as a  pooling  of  interests  and,
                              accordingly,  the Company's  financial  statements
                              have been  restated  for all periods  prior to the
                              acquisition  to include the results of operations,
                              financial  position,  and cash flows of The Source
                              Company and MMC.

                              The  S  corporation   retained   earnings  of  MMC
                              totaling  approxi-mately  $225,000,   representing
                              undistributed  earnings  on June  15,  1995 net of
                              $27,000   distributed   in   lieu  of   taxes   to
                              shareholders,  has  been  credited  to  additional
                              paid-in capital.

                                       35
<PAGE>

                    Revenues and net income (loss) for the  individual  entities
                    and combined prior to the mergers were as follows:

                                              The
                                             Source
                                             Company        MMC        Combined
                    ------------------------------------------------------------
                    February 1 to 
                    June 15, 1995
                      Revenues            $2,175,383    $ 435,529     $2,610,912
                      Net income (loss)   $   96,829    $  (5,609)    $   91,220
                    ------------------------------------------------------------

                    Acquisition of Magazine Marketing, Inc.

                    On June 28,  1996 the Company  acquired  all of the stock of
                    Magazine  Marketing,  Inc. in exchange for 100,000 shares of
                    Common  Stock  of the  Company  and  $275,000  in  cash.  In
                    addition,  the Company  shall pay $10,000 at the end of each
                    quarter for a two year period following the closing date (or
                    a total of $80,000).

                    The  transaction  has been  accounted for as a purchase and,
                    accordingly,  the assets and liabilities  have been recorded
                    at fair  market  value.  Results  of  operations  have  been
                    included as of the effective  date of the  transaction.  The
                    purchase price of the transaction exceeded the fair value of
                    the assets  acquired in the amount of $704,748  and is being
                    amortized over 15 years.

                    Acquisition of Readers Choice, Inc.

                    On June 30, 1996 the Company  acquired all of the issued and
                    outstanding  shares of Readers Choice,  Inc., a wholly owned
                    subsidiary  of United  Magazine  Company,  in  exchange  for
                    111,245  shares  of  Common  Stock  of  the  Company.   This
                    transaction  has  been  accounted  for  as  a  purchase  and
                    accordingly,  the assets and liabilities  have been recorded
                    at fair  market  value.  Results  of  operations  have  been
                    included as of the effective date of the  transaction.  This
                    transaction  did  not  meet  any  of  the  conditions  to be
                    considered a significant business combination.  The purchase
                    price of the  transaction  exceeded  the  fair  value of the
                    assets  acquired  in the  amount  of  $280,507  and is being
                    amortized over 15 years.

10.    Redeemable                 
       Preferred 
       Stock        The  Company  has  authorized  2,000,000  shares of $.01 par
                    Preferred  Stock.  On March  13,  1996  65,000  shares  were

                                       36
<PAGE>

                    designated as 1996 Series 7%  Convertible  Preferred  Stock.
                    Rights and  restrictions  on the  remaining  shares  will be
                    established if, and when, any shares are issued.

                    Each share of the 1996 Series 7% Convertible Preferred Stock
                    entitles its holder to receive an annual dividend,  when and
                    as  declared  by the  Board of  Directors,  of $7 per  share
                    payable in shares of the Company's  Common Stock; to convert
                    it into shares of Common Stock; to receive $100 per share in
                    the event of dissolution,  liquidation, or winding up of the
                    Company,  whether  voluntary or involuntary;  and subject to
                    certain  conditions  in  the  Certificate  of  Designations,
                    Preferences   and   Relative   Rights  of  1996   Series  7%
                    Convertible  Preferred  Stock, may be redeemed at the option
                    of the  Company at a price of $100 per share  within 30 days
                    following the effective date of a merger or consolidation in
                    which the Company is not the surviving entity.

                    Each share of the 1996 Series 7% Convertible Preferred Stock
                    shall be  convertible,  at the option of the holder thereof,
                    into  shares  of the  Common  Stock of the  Company,  at the
                    conversion price equal to 80% of the current market price of
                    the Common Stock,  provided,  however,  the conversion price
                    shall not be less than  $3.50 nor more than  $5.50 per share
                    of Common Stock. For purposes of such conversion, each share
                    of the 1996 Series 7% Convertible  Preferred  Stock shall be
                    accepted  by the Company for  surrender  at its  Liquidation
                    Amount of $100 per share.

                    During March 1996 the Company  issued  20,000 shares of 1996
                    Series 7%  Convertible  Preferred  Stock for $100 per share.
                    Commissions and expenses  totaling $137,925 were incurred in
                    connection  with the stock  issuances  of which  $77,925 was
                    paid in cash and $60,000 was paid by issuance of another 600
                    shares of preferred stock.

                    On June 3, 1996 an investor  converted  5,000  shares of the
                    Company's  1996 Series 7% Convertible  Preferred  Stock into
                    Common Stock of the Company.  The conversion price was $3.55
                    per share,  which resulted in the issuance of 140,714 shares
                    of  Common  Stock.  This  conversion  also  resulted  in the
                    issuance to certain of the Company's  financial  advisors of
                    options to purchase an additional 2,814 shares of the Common
                    Stock of the Company. This option to purchase is exercisable
                    for a two year  period at an  exercise  price equal to $4.26
                    per share.

                                       37
<PAGE>
                    On July  29,  1996 two  investors  converted  2,250  and 500
                    shares of the Company's 1996 Series 7% Convertible Preferred
                    Stock into Common Stock of the Company. The conversion price
                    was $3.65 per  share,  which  resulted  in the  issuance  of
                    61,643 and 13,698 shares, respectively, of Common Stock.

                    On  August  30,  1996 the  Company  issued  a  common  stock
                    dividend to investors who held the Company's  1996 Series 7%
                    Convertible  Preferred Stock. At this date there were 12,850
                    shares of such stock  outstanding.  The 7% dividend resulted
                    in a  common  stock  dividend  of 9,515  shares  based on an
                    issuance price of $4.46 per share.

                    On September 11, 1996 an investor  converted 5,000 shares of
                    the Company's  1996 Series 7%  Convertible  Preferred  Stock
                    into Common Stock of the Company.  The conversion  price was
                    $3.50 per share,  which  resulted in the issuance of 142,857
                    shares of Common Stock. This conversion also resulted in the
                    issuance to certain of the Company's  financial  advisors of
                    options to purchase an additional 2,857 shares of the Common
                    Stock of the Company. This option to purchase is exercisable
                    for a two year  period at an  exercise  price equal to $4.20
                    per share.

                    On September 22, 1996 an investor  converted 2,250 shares of
                    the Company's  1996 Series 7%  Convertible  Preferred  Stock
                    into Common Stock of the Company.  The conversion  price was
                    $3.50 per share,  which  resulted in the  issuance of 64,285
                    shares of Common Stock.

11.    Advance Pay  
       Program      The Company has  established  an Advance Pay Program.  Under
                    this program the Company  advances an agreed upon percentage
                    of the  incentive  payments  otherwise due the retailer from
                    magazine publishers upon quarterly  submission of claims for
                    such payments.  The claims otherwise due the retailer become
                    due the Company.  Included in trade  receivables  at January
                    31, 1997 is  $11,206,666  due the Company  under the Advance
                    Pay   Program   (net   of   $2,314,727   due   the   program
                    participants).  Income from the  program  was  approximately
                    $1,150,000 during 1997 and was not material in 1996.


                                       38
<PAGE>
12.    Due to 
       Retailers    The Company has  arrangements  with certain of its customers
                    whereby the Company is  authorized to collect and deposit in
                    its  own  accounts,  checks  payable  to its  customers  for
                    incentive  payments.  The  Company  retains  the  commission
                    related  to  such   payments   and  pays  the  customer  the
                    difference.  The Company owes retailers  $199,575 at January
                    31, 1997 under such arrangements.

13.    Redeemable   
       Common 
       Stock        During  June 1996,  the  Company  issued  100,000  shares of
                    Common  Stock to  James W.  Looman  in  connection  with the
                    purchase of Magazine  Marketing,  Inc. (Note 9). Pursuant to
                    the terms of the Purchase Agreement,  Mr. Looman was granted
                    an option to sell his  shares to the  Company  at a price of
                    $1.00 per share if, at any time  during the two year  period
                    following the acquisition  date (June 28, 1996),  the market
                    value of all shares acquired in the transaction becomes less
                    than $100,000 for ten consecutive trading days.

                    Also during June 1996,  the Company issued 111,245 shares of
                    Common Stock to United Magazine Company ("United  Magazine")
                    in  connection  with the purchase of Reader's  Choice,  Inc.
                    (Note 9).  Pursuant to the terms of the Purchase  Agreement,
                    United  Magazine was granted an option to sell its shares to
                    the  Company at a price of $4.00 per share if the  Company's
                    stock price for the last five days of any  calendar  quarter
                    during the two year period  following the  acquisition  date
                    (June 30, 1996)is less than $4.00 per share.

                    The  stock  which  was  issued  in  each  of  the  foregoing
                    transactions  is recorded at the value which was assigned in
                    each of the respective transactions.

14.    Fair Values
       of Financial
       Instruments  The following  methods and assumptions were used to estimate
                    the fair values of each class of financial  instruments  for
                    which it is practicable to estimate that value:

                    Trade Receivables and Cash Surrender Value of Life Insurance

                    The carrying  amounts  approximate fair value because of the
                    short maturity of those instruments.

                                       39
<PAGE>
                    Notes Receivable - Officers

                    The fair value is estimated by  discounting  the future cash
                    flows  using the  current  interest  rates at which  similar
                    loans would be made to borrowers with similar credit ratings
                    and for the same remaining maturities.

                    Accounts  Payable and Accrued  Expenses,  and Amounts Due to
                    Retailers

                    Carrying amounts are reasonable  estimates of fair value due
                    to the  relatively  short  period  between  origination  and
                    expected repayment of these instruments.

                    Long-term Debt (Excluding Obligations Under Capital Leases)

                    The carrying amount  approximates the fair value because the
                    financial   instrument  was   originally   recorded  at  its
                    discounted value.

                    Revolving Line of Credit

                    It is  presumed  that the  carrying  amount is a  reasonable
                    estimate  of fair value  because  the  financial  instrument
                    bears a variable interest rate.

                    The  estimated  fair  values  of  the  Company's   financial
                    instruments are as follows:
                                                        Carrying         Fair
                    January 31, 1997                      value          value
                    ------------------------------------------------------------

                    Financial Assets
                     Trade receivables                 $12,922,738   $12,922,738
                     Notes receivable - officers       $   233,578   $   207,600
                     Cash surrender value of 
                      life insurance                   $   104,358   $   104,358

                    Financial Liabilities
                     Accounts payable and accrued
                      expenses                         $   559,441   $   559,441
                     Due to retailers                  $   199,575   $   199,575
                     Long-term debt (excluding 
                      obligations under capital 
                      leases)                          $    46,710   $    46,710
                     Revolving line of credit          $ 7,124,000   $ 7,124,000

                                       40
<PAGE>
15.      Earnings 
         Per Share  In February 1997, the Financial  Accounting  Standards Board
                    issued Statement of Financial  Accounting Standards No. 128,
                    "Earnings  Per  Share"  (SFAS  No.  128).  The new  standard
                    simplifies  the standards  for computing  earnings per share
                    and  requires  presentation  of two new  amounts,  basic and
                    diluted  earnings per share. The Company will be required to
                    retroactively  adopt  this  standard  when  it  reports  its
                    operating  results  for the fiscal  quarter  and year ending
                    January 31, 1998.  When the Company  adopts SFAS No. 128, it
                    expects to report the following restated amounts:

                                                     1997             1996
                                                     ----             ----

                            Basic                   (.09)              .03

                            Diluted                 (.09)              .03

                                       41
<PAGE>

16.    Quarterly
       Financial Data
       (unaudited)

                                              Quarters Ended
                         -------------------------------------------------------

1997                       April 30      July 31       October 31    January 31
- --------------------------------------------------------------------------------

Net Sales                  $1,453,968   $1,304,530     $2,100,190    $2,439,759

Gross Profit                  249,130      147,022        795,390     1,042,317
    
Net Income (Loss)            (470,229)    (435,311)        62,410       239,813
             
Earnings (loss) per
  common share
                               (0.07)        (0.07)          0.01          0.04
Weighted average
  number of common
  shares outstanding        6,379,900    6,508,607      6,793,267     6,879,147


1996
- -------------------------

Net Sales                  $2,032,637   $1,887,799     $2,487,985    $1,712,763

Gross Profit                1,101,895    1,086,215      1,064,531       459,321
Net Income (Loss)              80,435      155,726        187,845     (232,012)

Earnings (loss) per
  common share                   0.02         0.02           0.03        (0.04)
Weighted average
  number of common
  shares outstanding        5,340,000    6,299,389      6,324,389    6,374,389

                                       42
<PAGE>
Item 8.   Changes  In and  Disagreements  With  Accountants  on  Accounting  and
          Financial Disclosures.

          Not applicable.



                                       43
<PAGE>
                                    PART III

Item 9.   Directors,   Executive   Officers,   Promoters  and  Control  Persons;
          Compliance with Section 16(a) of the Exchange Act.

         The  following  table sets forth  certain  information  concerning  the
directors and executive officers of the Company:

Name                             Age                  Position
- ----                             ---                  --------
S. Leslie Flegel                 59       Director, Chairman and Chief Executive
                                          Officer

William H. Lee                   46       Director,    President    and    Chief
                                          Operating Officer

John P. Watkins                  41       Chief Administration Officer

Dwight L. DeGolia                52       Executive Vice President

Robert B. Dixon                  46       Senior Vice President and President - 
                                          Periodical Information Management

W. Brian Rodgers                 31       Assistant    Secretary    and    Chief
                                          Financial Officer

Jason S. Flegel                  31       Sr. Vice President of RDA Operations

Robert G. Shupe                  50       Sr.  Vice  President  and  President -
                                          Display Group

Timothy A. Braswell              68       Director

Harry L. "Terry" Franc, III      61       Director

Aron Katzman                     59       Director

Randall S. Minix                 47       Director

S. Leslie Flegel has been a director,  Chairman and Chief  Executive  Officer of
the Company  since its  inception  in April  1995.  For more than 14 years prior
thereto,  Mr.  Flegel was the  principal  owner and chief  executive  officer of
Display Information Systems Company ("DISC"), a predecessor of the Company. From
January 1992 to June 1993, Mr. Flegel also served as the chief executive officer
of NationsMart Corporation, an operator and franchiser of dry cleaning, laundry,
shoe repair and formal wear service centers,  prior to its December 1993 initial
public offering of securities.

William H. Lee has been a director, President and Chief Operating Officer of the
Company  since its  inception in April 1995.  For  approximately  14 years prior

                                       44
<PAGE>
thereto,  Mr.  Lee was the  principal  owner  and  chief  executive  officer  of
Periodical Marketing and Management, Inc. ("PMM"), a predecessor of the Company.

John P. Watkins has served as Chief  Administration  Officer  since  February 1,
1996. For more than 16 years prior thereto, Mr. Watkins served in several senior
management positions with Food Lion, Inc., a seven billion dollar retail grocery
chain.  From  September,  1992 to July 1995,  Mr.  Watkins served as Senior Vice
President and Chief Operating  Officer and a member of the Board of Directors of
Food Lion, Inc.

Dwight L. DeGolia has served as Executive  Vice  President of the Company  since
its  commencement  of  operations  in May  1995.  For more  than 10 years  prior
thereto,  Mr.  DeGolia served as executive vice president of sales and marketing
for DISC.  From 1986 to 1993,  Mr. DeGolia also served as a director of Advanced
Marketing Services, a leading supplier of books to wholesale clubs.

Robert B.  Dixon  became  Senior  Vice  President  and  President  -  Periodical
Information  Management in June 1995. For more than 13 years prior thereto,  Mr.
Dixon served as President and was the principal  shareholder  of Dixon's  Modern
Marketing Concepts, Inc. and related entities.

W. Brian  Rodgers  has served as  Assistant  Secretary  of the Company and Chief
Financial Officer since October 1996. Prior to joining the Company,  Mr. Rodgers
practiced  for seven years as a certified  public  accountant  with BDO Seidman,
LLP.

Jason S. Flegel has served as Senior Vice President of RDA Operations since June
1996. Prior thereto, and since the Company's inception in April 1995, Mr. Flegel
served as Vice  President - Western  Region.  Mr.  Flegel was an owner and chief
financial officer of DISC, a predecessor of the Company.  Jason S. Flegel is the
son of S. Leslie Flegel.

Robert G. Shupe has served as Senior Vice  President  since February 1996 and as
President - Display Group of the Company since commencement of its operations in
May 1995.  From February  1985 to January  1995,  Mr. Shupe held the position of
Executive  Vice  President - Sales for PMM.  Prior to joining PMM, Mr. Shupe was
employed in the marketing division of McCall's Magazine.

Timothy  A.  Braswell  has been a director  of the  Company  since it  commenced
operations in May 1995. He established Braswell Investment Company, a consultant
and broker of wholesale  magazine  businesses in 1994 and is its owner. For more
than five years prior thereto,  Mr.  Braswell was the principal  owner and chief
executive  officer  of City  News Co.  and Dixie  News  Co.,  each of which is a
wholesale periodical company.

Harry L.  "Terry"  Franc,  III,  has been a  director  of the  Company  since it
commenced  operations in May 1995. For more than 20 years,  Mr. Franc has served
as a director and senior executive officer of Bridge Information Systems,  Inc.,
a St. Louis,  Missouri based provider of information  services to the securities
industry.  In  addition,  Mr. Franc has served as  executive  vice  president of
Bridge Trading Company,  a registered  broker-dealer  and member of the New York
Stock  Exchange.  Bridge Trading  Company is a subsidiary of Bridge  Information
Systems, Inc.

                                       45

<PAGE>
Aron  Katzman  has  served  as a  director  of the  Company  since it  commenced
operations in May 1995. Mr.  Katzman is the President of New Legends,  Inc., one
of St. Louis' leading country club/residential  communities.  For more than five
years prior to April 1994,  when it was sold, Mr. Katzman served as the chairman
and chief executive officer of Roman Company,  a manufacturer and distributor of
fashion  custom  jewelry.  Mr.  Katzman is a member of the board of directors of
Phonetel Technologies, Inc., a company listed on the American Stock Exchange.

Randall  S. Minix has served as a director  of the  Company  since it  commenced
operations  in May  1995.  For more  than  five  years,  Mr.  Minix has been the
managing partner of Minix, Morgan & Company, LLP, an independent accounting firm
headquartered in Greensboro, North Carolina, and its predecessors.

         The Board of Directors of the Company consists of six members,  each of
whom serve in such  capacity for a three year term or until a successor has been
elected and qualified,  subject to earlier  resignation,  removal or death.  The
number of  directors  comprising  the Board of  Directors  may be  increased  or
decreased by  resolution  adopted by the  affirmative  vote of a majority of the
Board of Directors.  The Company's  Articles of Incorporation and Bylaws provide
for three classes of directorships  serving staggered three year terms such that
one-third of the directors are elected at each annual  meeting of  shareholders.
The terms of office of Messrs.  Braswell and Franc will continue  until the 1997
annual  meeting  of  shareholders,  the  terms of  Messrs.  Flegel  and Lee will
continue until the 1998 annual meeting of shareholders, and the terms of Messrs.
Katzman and Minix will continue until the 1999 annual meeting of shareholders.

         The  Board  of  Directors  of the  Company  has  established  an  Audit
Committee,  a  Compensation  Committee,  a Finance  Committee and an Acquisition
Committee.  The Audit  Committee  is comprised  of two  non-employee  directors,
presently Messrs.  Minix and Katzman, and has the responsibility of recommending
the firm that will serve as the Company's  independent  auditors,  reviewing the
scope  and  results  of  the  audit  and  services  provided  by  the  Company's
independent accountants,  and meeting with the financial staff of the Company to
review  accounting  procedures  and  policies.  The  Compensation  Committee  is
comprised of three non-employee directors,  presently Messrs. Katzman,  Braswell
and Franc,  and has been given the  responsibility  of reviewing  the  financial
records of the  Company to  determine  overall  compensation  and  benefits  for
executive  officers of the Company and to establish and  administer the policies
which govern  employee  salaries  and benefit  plans.  The Finance  Committee is
comprised of two directors, Messrs. Franc and Katzman. The Finance Committee has
been given the  responsibility  of monitoring the Company's  capital  structure,
reviewing available  alternatives to satisfy the Company's liquidity and capital
requirements and  recommending  the firm or firms which will provide  investment
banking  and  financial   advisory  services  to  the  Company.   The  Company's
Acquisition Committee is comprised of three directors,  presently Messrs. Franc,
Braswell and Katzman,  and has been given the  responsibility  of monitoring the
Company's  search for  attractive  acquisition  opportunities,  consulting  with
members of management to review plans and strategies for the  achievement of the
Company's  external growth  objectives and  recommending  the firm or firms that
will serve as advisors  to the  Company in  connection  with the  evaluation  of
potential business combinations.



                                       46


<PAGE>
Compliance with Section 16(a) of the Exchange Act

Based solely upon a review of Forms 3 and 4 and amendments  thereto furnished to
the  Company  during  its most  recent  fiscal  year  and Form 5 and  amendments
thereto,  or written  representations  that no Form 5 is required,  two persons,
Messrs. Jason S. Flegel and W. Brian Rodgers,  each failed to timely file a Form
3, Initial Statement of Beneficial Ownership of Securities.

Item 10.  Executive Compensation.

         The following table summarizes information concerning cash and non-cash
compensation paid to or accrued for the benefit of the named executive  officers
for all services rendered in all capacities to the Company and its predecessors.
<TABLE>

                                             SUMMARY COMPENSATION TABLE
<CAPTION>

                                                 Annual Compensation
Name of Principal                                                                                      Other Annual
   Position                                    Year     Salary            Bonus                        Compensation(a)

<S>                                            <C>      <C>              <C>                                <C>    
S. Leslie Flegel                               1997     $227,500         $176,398                           $30,624
Chairman and Chief Executive                   1996     $200,000          $26,543                           $30,995
  Officer                                      1995     $171,875              ---                           $22,425

William H. Lee                                 1997     $224,830          $30,000                           $13,944
President and Chief Operating                  1996     $192,646              ---                           $19,006
  Officer                                      1995     $145,000          $60,000                           $25,937

Dwight L. DeGolia                              1997     $140,000           $4,773                           $11,223
Executive Vice President                       1996     $134,884              ---                           $16,739
                                               1995      $97,358              ---                            $9,790

John P. Watkins                                1997     $150,000              ---                           $11,891
Chief Administration Officer                   1996          ---              ---                               ---
                                               1995          ---              ---                               ---

Robert B. Dixon                                1997     $150,000              ---                           $13,907
Senior Vice President and                      1996     $114,000          $50,000                            $5,458
  President - Periodical                       1995      $36,000         $128,500                           $26,982
  Information Management
- ------------------------
<FN>

(a)      Reflects  personal  benefits derived by Messrs.  Flegel,  Lee, DeGolia,
         Watkins and Dixon  primarily in connection with personal use of Company
         automobiles,  country club membership dues and life insurance premiums.
         In fiscal 1997,  the estimated  incremental  cost to the Company of the

                                       47
<PAGE>
         use by  Messrs.  Flegel,  Lee,  DeGolia,  Watkins  and Dixon of Company
         automobiles   was   $10,339,   $8,650,   $6,090,   $7,800  and  $8,597,
         respectively. In fiscal 1996, such cost was $11,444, $6,234, $6,360, $0
         and  $3,158,  respectively.  In fiscal  1995,  such  cost was  $10,417,
         $8,753, $5,728, $0 and $0, respectively.

         In fiscal 1997,  the estimated  incremental  cost to the Company of the
         membership dues paid on behalf of Messrs. Flegel, Lee, DeGolia, Watkins
         and Dixon was $11,192, $2,239, $5,133, $3,330 and $5,310, respectively.
         In fiscal 1996, such cost was $11,503,  $4,738,  $4,751, $0 and $2,300,
         respectively.  In fiscal 1995, such cost was $8,212, $4,356, $4,751, $0
         and $2,300, respectively.

         In fiscal 1997, the estimated  incremental  cost to the Company of life
         insurance  premiums  paid on behalf of Messrs.  Flegel,  Lee,  DeGolia,
         Watkins and Dixon was $9,093, $3,056, $0, $761 and $0, respectively. In
         fiscal  1996,  such  cost  was  $8,048,  $8,033,  $5,628,  $0  and  $0,
         respectively.  No life  insurance  premiums  were paid on behalf of the
         officers in fiscal 1995.
</FN>
</TABLE>
<TABLE>

                     OPTIONS/SAR GRANTS IN LAST FISCAL YEAR
                                INDIVIDUAL GRANTS
<CAPTION>

                           Number of Securities          % of Total
                                Underlying          Options/SARS Granted        Exercise or
                           Options/SARS Granted    to Employees in Fiscal       Base Price                   Expiration
                                  #(1)                      Year                  ($/Sh)                       Date
                                  ----                      ----                  ------                       ----

<S>                                  <C>                      <C>                      <C>                        
S. Leslie Flegel                     0                        0                        0                         -
William H. Lee                       0                        0                        0                         -
Dwight L. DeGolia                    0                        0                        0                         -
John P. Watkins                   100,000                    44%                     $4.63                    2-01-01
Robert B. Dixon                      0                        0                        0                         -

- -------------------------  
<FN>

(1)  Options  were  granted  February  1, 1996 and are  exercisable  20% a year,
     cumulatively, for a period of five years.
</FN>
</TABLE>
<TABLE>

               AGGREGATE OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                            AND FYE OPTION/SAR VALUES
<CAPTION>
                                                                                                       Value of Unexercised
                                                                             Number of Unexercised         In-the Money
                                                                             Option/SARs at Fiscal    Options/SARs at Fiscal
                                  Shares                                          Year End (#)             Year End ($)
                                Acquired on                Value                  Exercisable/             Exercisable/
         Name                  Exercise (#)             Realized ($)             Unexercisable             Unexercisable
         ----                  ------------             ------------             -------------             -------------
         
<S>                                  <C>                      <C>                     <C>                       <C>
S. Leslie Flegel                     0                        0                       0/0                       0/0
William H. Lee                       0                        0                       0/0                       0/0
Dwight L. DeGolia                    0                        0                       0/0                       0/0
John P. Watkins                      0                        0                  40,000/60,000                  0/0
Robert B. Dixon                      0                        0                       0/0                       0/0

</TABLE>


                                       48
<PAGE>
Director Compensation.

Under the Company's present policy, each director of the Company who is not also
an employee of the Company  will receive  $1,000  payable in Common Stock of the
Company,  with the  exception  of Mr.  Minix who will be paid in cash,  for each
meeting of the Board of Directors  attended.  Directors  are also entitled to be
reimbursed for expenses  incurred by them in attending  meetings of the Board of
Directors and its committees.

Item 11.  Security Ownership of Certain Beneficial Owners and Management.

         The following table sets forth certain information as of March 31, 1997
concerning the beneficial  ownership of the Company's  Common Stock by: (i) each
person known by the Company to be the beneficial owner of more than five percent
of the  outstanding  Common  Stock,  (ii) each  executive  officer  named in the
Summary  Compensation  Table  contained  in this  Form  10-KSB,  and  (iii)  all
directors  and executive  officers of the Company as a group.  Each person named
has sole  voting  and  investment  power with  respect to the shares  indicated,
except as otherwise stated in the notes to the table:

                              Beneficial Ownership
                              --------------------

Name and Address
of Beneficial Owner                    Number of Shares            Percent
- -------------------                    ----------------            -------

S. Leslie Flegel                           1,764,600                 25.0
  11644 Lilburn Park Road
  St. Louis, Missouri 63146

William H. Lee                             1,350,695                 19.2
  711 Gallimore Dairy Road
  High Point, North Carolina 27265

Timothy A. Braswell                          572,201                  8.1
  711 Gallimore Dairy Road
  High Point, North Carolina 27265

Cameron Capital Ltd                          440,713(a)               6.2
   10 Cavendish Rd
   Hamilton Hm 19
   Bermuda

Robert B. Dixon                              301,000                  4.3
  907 Park Drive
  Flossmoor, Illinois 60422

                                       49
<PAGE>
Dwight L. DeGolia                            178,400                  2.5
  11644 Lilburn Park Road
  St. Louis, Missouri 63146

Jason S. Flegel                              177,400                  2.5
   711 Gallimore Dairy Road
   High Point, North Carolina 27265

Aron Katzman                                  81,643                  1.2
  10 Layton Terrace
  St. Louis, Missouri 63124

Robert G. Shupe                               44,727                    *
  4109 Pheasant Run
  Greensboro, North Carolina 27408


John P. Watkins                               40,000(b)                 *
   711 Gallimore Dairy Road
   High Point, North Carolina  27265

Harry L. Franc, III                           31,398                    *
  19 Briarcliff
  St. Louis, Missouri 63124

Randall S. Minix                               7,000                    *
  5502 White Blossom Drive
  Greensboro, North Carolina 27410

All directors and executive                4,549,064                 64.5
officers as a group  (11 persons)

- ------------------------

         *Less than 1%

                                       50
<PAGE>

(a)      Includes  142,857  shares  of  Common  Stock  which  are or may  become
         issuable to Cameron  Capital Ltd.  upon  conversion  of 5,000 shares of
         Preferred  Stock  calculated  based on the Market Value (as defined) of
         the Common Stock as of March 31, 1997.

 (b)     Includes exercisable  options to acquire  40,000 shares of Common Stock
         at an exercise price of $4.63 per share.

Item 12. Certain Relationships and Related Transactions.

         From time to time, the Company has engaged in various transactions with
its directors,  executive officers and other affiliated  parties.  The following
paragraphs  summarize  certain  information  concerning  such  transactions  and
relationships  which have occurred during the past two fiscal years or which are
presently proposed.

         S. Leslie Flegel,  Chairman and Chief Executive  Officer of the Company
and Dwight L. DeGolia,  Executive Vice President of the Company,  have from time
to time received cash advances from the Company. The largest aggregate amount of
such  indebtedness  outstanding  at any time since February 1, 1995 was $270,675
and $14,618,  respectively.  All such advances are evidenced by promissory notes
in favor of the  Company.  Such  notes  bear  interest  at the rate of 7.34% per
annum, and are payable in five equal annual installments.

         The Company  incurred a debt to Timothy A. Braswell on March 1, 1991 in
the amount of $300,000, which accrued interest at the rate of 10% per annum. The
indebtedness  matured on  January  1, 1996 and was paid in full on the  maturity
date.

         711 Gallimore  Partnership,  a North  Carolina  general  partnership in
which William H. Lee and Robert G. Shupe are partners, provides the Company with
certain office space in Greensboro,  North Carolina under the terms of a written
lease dated June 28, 1991. The lease,  as amended in January 1996,  provides for
annual  rent of  $150,300  and  expires in 2012.  In fiscal  1996 and 1997,  the
Company paid 711 Gallimore Partnership $147,275 and $157,498,  respectively,  in
rent.

         2532 Investments,  Inc., a North Carolina  corporation in which William
H. Lee and Robert G.  Shupe are  shareholders,  had  occasionally  provided  the
Company  with the use of an  airplane.  In fiscal  1996,  the Company  paid 2532
Investments $57,926 in consideration for the use of the airplane.

         Data-Pros,  Inc.  ("Data-Pros"),  a corporation in which William H. Lee
and Robert G. Shupe are shareholders,  provided the Company with data processing
services.  In fiscal 1996 and 1997,  the Company  paid  Data-Pros  $306,751  and
$274,893,  respectively,  for such  services.  On  January  1, 1997 the  Company
purchased the assets of Data-Pros for $45,000.

         On June 15, 1995,  the Company  acquired all of the business and assets
of Dixon's  Modern  Marketing  Concepts,  Inc.  and  Tri-State  Stores,  Inc. in
exchange for the issuance of an  aggregate  of 300,000  shares of Common  Stock.
Robert B. Dixon was the  President and  principal  shareholder  of each of these
corporations.

                                       51


<PAGE>
         Robert B. Dixon,  Executive  Vice  President  and  President-Periodical
Information  Management,  provided  the  Company  with  office  space in Chicago
Heights,  Illinois under the terms of a written lease dated January 1, 1993. The
lease  provided  for annual rent of $36,000 and  expired on December  31,  1996.
Currently,  the space is leased on a  month-to-month  basis.  In fiscal 1996 and
1997, the Company paid Mr. Dixon $36,000 and $36,000, respectively, in rent.

         From time to time, the Company has been engaged by Specialty  Marketing
Co., Inc., a corporation in which Robert B. Dixon is the principal  shareholder,
to provide consulting  services.  In fiscal 1996,  Specialty Marketing Co., Inc.
paid the Company $85,611 in consideration for the Company's services.

         FMG,  Inc., a North  Carolina  corporation  in which William H. Lee and
Robert G. Shupe are  shareholders,  has from time to time received cash advances
from the Company. There were no such outstanding advances at January 31, 1997.

         On March 11, 1996, the Company sold an aggregate of 5,000 shares of its
Preferred Stock in transactions exempt from the registration requirements of the
Securities  Act of 1933,  as amended,  to Messrs.  Braswell,  Franc and Katzman.
Messrs.  Braswell,  Franc and Katzman  purchased  2,250,  500 and 2,250  shares,
respectively.  The  Company  received  payment  for the shares  from each of the
purchasers  in the amount of $100 per share.  During the year Messrs.  Braswell,
Franc and Katzman  converted their Preferred Stock to 64,285,  13,698 and 64,643
shares of common stock, respectively.

Item 13. Exhibits and Reports on Form 8-K.

(a)      Exhibits.
         See Exhibit Index.

(b)      Reports on Form 8-K.

         None

                                       52
<PAGE>

                                   SIGNATURES

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  Registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                        THE SOURCE COMPANY


Date:  April    , 1997                   /s/ W. Brian Rodgers
                                         _______________________________________
                                         W. Brian Rodgers
                                         Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the  following  persons on behalf of the  registrant in
the capacities and on the dates indicated.


April      , 1997                        /s/ S. Leslie Flegel
                                         _______________________________________
                                         S. Leslie Flegel
                                         Chief Executive Officers and
                                         Chairman of the Board
                                         (Principal Executive Officer)



April      , 1997                        /s/ W. Brian Rodgers
                                         _______________________________________
                                         W. Brian Rodgers
                                         Chief Financial Officer
                                         (Principal Financial and Accounting 
                                         Officer)



April      , 1997                        /s/ William H. Lee
                                         _______________________________________
                                         William H. Lee
                                         President, Chief Operating Officer
                                         and Director



April      , 1997                                               
                                         _______________________________________
                                         Timothy A. Braswell
                                         Director


<PAGE>

April      , 1997                        /s/ Harry L. "Terry" Franc, III
                                         _______________________________________
                                         Harry L. "Terry" Franc, III
                                         Director




April      , 1997                        /s/ Aron Katzman
                                         _______________________________________
                                         Aron Katzman
                                         Director



April      , 1997                        /s/ Randall S. Minix
                                         _______________________________________
                                         Randall S. Minix
                                         Director
<PAGE>
                         EXHIBIT INDEX

Exhibit
Number            Description
- ------            -----------

3.1*              Articles of Incorporation of the Company

3.2*              Bylaws of the Company

4.1*              Form of Common Stock Certificate

4.2**             Form of 1996 Series 7% Convertible Preferred Stock
                    Certificate

4.3**             Certificate of and Designations, Preferences and Relative
                    Rights of 1996 Series 7% Convertible Preferred Stock

10.1*             Form of Promissory Notes with S. Leslie Flegel and
                    Dwight DeGolia

10.2*             Form of Indemnity Agreement with Officers and Directors

10.3*             Lease Agreement dated June 28, 1991 with 711 Gallimore
                    Partnership

10.6*             Lease Agreement dated January 1, 1993 with Robert B. Dixon

10.7**            1995 Incentive Stock Option Plan adopted as of
                    August 23, 1996

10.8**            Addendum to the Lease Agreement, dated as of
                    January 1, 1994, with 711 Gallimore Partnership

10.9**            Addendum to the Lease Agreement, dated as of
                    January 1, 1996, with 711 Gallimore Partnership

10.10**           Addendum to the Lease Agreement, dated as of
                    April 1, 1996, with 711 Gallimore Partnership

10.11**           Addendum to the Lease Agreement, dated as of
                    April 25, 1996, with 711 Gallimore Partnership
<PAGE>

10.12            Stock Acquisition Agreement dated as of June 20, 1996
                    among James Looman, the sole shareholder of Magazine
                    Marketing, Inc., Magazine Marketing, Inc. and The
                    Source Company, filed as exhibit 10.14 to the Company's
                    Form 8-K dated June 28, 1996, and incorporated herein 
                    by this reference.

10.13            $8,700,000 Credit Agreement Dated As Of November 14, 1996
                    Between The Source Company and Wachovia Bank of North
                    Carolina, N.A.

10.14            Amendment To Credit Agreement dated December 19, 1996
                    by and between The Source Company and Wachovia Bank
                    of North Carolina, N.A.

10.15            Amendment To Credit Agreement dated January 31, 1997 by
                    and between The Source Company and Wachovia Bank of
                    North Carolina, N.A.

10.16            The Source Company Common Stock Award Plan filed as
                    exhibit 4.4 to the Company's Registration Statement on Form
                    S-8 (File no. 333-16039) and incorporated herein by this
                    reference.

10.17            The Source Company 1995 Incentive Stock Option Plan filed as 
                    exhibit 4.5 to the Company's Registration Statement on Form
                    S-8 (File no. 333-16039) and incorporated herein by this 
                    reference.

11.1              Statement re: computation of per share earnings

21.1              Subsidiaries of the registrant

23.1              Consent of BDO Seidman, LLP

27.1              Financial Data Schedule (Filed in EDGAR version only)

99.1              Cautionary Statement Identifying Important Factors that
                    Could Cause the Company's Actual Results to Differ
                    from those Projected in Forward Looking Statements.

- -------------------------

*        Incorporated by reference to Registration Statement on Form 10-SB
         (Commission file no. 0-26238) first filed on June 12, 1995.

**       Incorporated by reference to Form 10-KSB for the fiscal year ended
         January 31, 1996.

                                                                   Exhibit 10.13


                                  $8,700,000.00

                                CREDIT AGREEMENT

                                   DATED AS OF

                                NOVEMBER 14, 1996

                                     BETWEEN

                               THE SOURCE COMPANY

                                       AND

                      WACHOVIA BANK OF NORTH CAROLINA, N.A.


<PAGE>
                                TABLE OF CONTENTS

                          [Not a part of the Agreement]



ARTICLE I.  DEFINITIONS......................................................1
       
SECTION 1.01.  Definitions...................................................1
SECTION 1.02.  Accounting Terms and Determinations..........................14
SECTION 1.03.  Use of Defined Terms.........................................14
SECTION 1.04.  Terminology..................................................14
SECTION 1.05.  References...................................................14
  
ARTICLE II. THE CREDITS.....................................................14

SECTION 2.01.  Commitment to Lend...........................................14
SECTION 2.02.  Method of Borrowing..........................................15
SECTION 2.03.  Note.........................................................15
SECTION 2.04.  Payment of Advances..........................................15
SECTION 2.05.  Interest Rates...............................................15
SECTION 2.06.  Fees.........................................................16
SECTION 2.07.  Optional Termination or Reduction of Commitment..............16
SECTION 2.08.  Termination of Commitment....................................17
SECTION 2.09.  Optional Prepayments.........................................17
SECTION 2.10.  Mandatory Prepayments........................................17
SECTION 2.11.  General Provisions Concerning Payments.......................17
SECTION 2.12.  Computation of Interest......................................18

ARTICLE III.  CHANGE IN CIRCUMSTANCES; COMPENSATION.........................18

SECTION 3.01.  Basis for Determining Interest Rate Inadequate or Unfair.....18
SECTION 3.02.  Illegality...................................................19
SECTION 3.03.  Increased Cost and Reduced Return............................19
SECTION 3.04.  Base Rate Loans Substituted for Affected Euro-Dollar Loans...21
SECTION 3.05.  Compensation.................................................21

ARTICLE IV.  CONDITIONS TO BORROWINGS.......................................21
 
SECTION 4.01.  Conditions to First Borrowing................................21
SECTION 4.02.  Conditions to All Borrowings.................................23

ARTICLE V.  REPRESENTATIONS AND WARRANTIES..................................24

SECTION 5.01.  Corporate Existence and Power................................24
SECTION 5.02.  Corporate and Governmental Authorization; Contravention......24
<PAGE>

SECTION 5.03.  Binding Effect...............................................24
SECTION 5.04.  Financial Information........................................24
SECTION 5.05.  Litigation...................................................25
SECTION 5.06.  Compliance with ERISA........................................25
SECTION 5.07.  Taxes........................................................25
SECTION 5.08.  Subsidiaries.................................................25
SECTION 5.09.  Not an Investment Company....................................25
SECTION 5.10.  Ownership of Property; Liens.................................25
SECTION 5.11.  No Default...................................................25
SECTION 5.12.  Full Disclosure..............................................26
SECTION 5.13.  Environmental  Matters.......................................26
SECTION 5.14.  Compliance with Laws.........................................26
SECTION 5.15.  Capital Stock................................................26
SECTION 5.16.  Margin Stock.................................................26
SECTION 5.17.  Insolvency...................................................27
SECTION 5.18.  Insurance....................................................27

ARTICLE VI.  COVENANTS......................................................27
  
SECTION 6.01.  Information..................................................27
SECTION 6.02.  Inspection of Property, Books and Records....................29
SECTION 6.03.  Ratio of EBILT to Interest Expense and Lease Obligations.....29
SECTION 6.04.  Ratio of Funded Debt to EBITDA...............................29
SECTION 6.05.  Ratio of Funded Debt to Total Capitalization.................29
SECTION 6.06.  Minimum Tangible Net Worth...................................29
SECTION 6.07.  Accounts Receivable..........................................29
SECTION 6.08.  Restricted Payments..........................................30
SECTION 6.09.  Loans or Advances............................................30
SECTION 6.10.  Investments..................................................30
SECTION 6.11.  Negative Pledge..............................................30
SECTION 6.12.  Maintenance of Existence.....................................30
SECTION 6.13.  Dissolution..................................................30
SECTION 6.14.  Consolidations, Mergers and Sales of Assets..................30
SECTION 6.15.  Use of Proceeds..............................................31
SECTION 6.16.  Compliance with Laws; Payment of Taxes.......................31
SECTION 6.17.  Insurance....................................................31
SECTION 6.18.  Change in Fiscal Year........................................32
SECTION 6.19.  Maintenance of Property......................................32
SECTION 6.20.  Environmental Notices........................................32
SECTION 6.21.  Environmental Matters........................................32
SECTION 6.22.  Environmental Release........................................32
SECTION 6.23.  Transactions with Affiliates.................................33
SECTION 6.24.  Collateral...................................................33
<PAGE>

SECTION 6.25.  Interest Rate Protection.....................................33

ARTICLE VII.  DEFAULTS......................................................34

SECTION 7.01.  Events of Default............................................34
SECTION 7.02.  Remedies on Default..........................................36
SECTION 7.03.  Security Interest; Offset....................................37

ARTICLE VIII.  MISCELLANEOUS................................................37

SECTION 8.01.  Notices......................................................37
SECTION 8.02.  No Waivers...................................................38
SECTION 8.03.  Expenses; Documentary Taxes; Indemnification.................38
SECTION 8.04.  Amendments and Waivers.......................................39
SECTION 8.05.  Successors and Assigns.......................................39
SECTION 8.06.  Confidentiality..............................................40
SECTION 8.07.  Interest Limitation..........................................41
SECTION 8.08.  Survival of Certain Obligations..............................41
SECTION 8.09.  Governing Law................................................41
SECTION 8.10.  Counterparts.................................................41
SECTION 8.11.  Consent to Jurisdiction......................................41
SECTION 8.12.  Severability.................................................41
SECTION 8.13.  Captions.....................................................42

EXHIBIT A           Form of Note

EXHIBIT B           Form of Opinion of Counsel for the Borrower

EXHIBIT C           Form of Assignment and Acceptance

EXHIBIT D           Form of Closing Certificate

EXHIBIT E           Form of Officer's Certificate

EXHIBIT F           Form of Receivables Certification

EXHIBIT G           Location of Collateral

EXHIBIT H           Form of Compliance Certificate

Schedule 1.01       Canadian Companies

Schedule 5.05       Litigation Disclosure

Schedule 5.10       List of Patents, Tradenames, Trademarks and Applications

<PAGE>
                                CREDIT AGREEMENT


         THIS CREDIT AGREEMENT, made as of the 14th day of November 1996, by and
between  THE  SOURCE  COMPANY,  a  Missouri   corporation   (together  with  its
successors,  the  "Borrower"),  and  WACHOVIA  BANK OF NORTH  CAROLINA,  N.A., a
national banking association  (together with endorsees,  successors and assigns,
the "Bank").

                                   BACKGROUND

         The  Borrower  desires  to  establish  with the Bank a credit  facility
providing for revolving loans of up to  $8,700,000.00  in the aggregate  maximum
principal amount at any time  outstanding,  and the Bank is willing to establish
such a credit facility on the terms and conditions hereinafter set forth.

         NOW,  THEREFORE,  in  consideration  of the  premises  and the promises
herein  contained,  and each  intending to be legally bound hereby,  the parties
agree as follows:

                             ARTICLE I. DEFINITIONS

         SECTION  1.01.  Definitions.  The terms as defined in this Section 1.01
shall,  for all purposes of this  Agreement and any amendment  hereto (except as
herein otherwise  expressly provided or unless the context otherwise  requires),
have the meanings set forth herein:

         "Accounts,"  "Chattel Paper,"  "Contracts,"  "Documents,"  "Equipment,"
"General Intangibles," "Goods," "Instruments," "Fixtures," and "Inventory" shall
have the same  respective  meanings  as are given to those  terms in the Uniform
Commercial Code of North Carolina.

         "Adjusted  Monthly  Libor Index  Rate" means a rate per annum  (rounded
upward,  if necessary,  to the next higher  1/10,000th of 1%)  determined by the
Bank pursuant to the following formula:

Adjusted Monthly Libor   =   Monthly Libor Index Rate   +   Applicable Margin
                           -----------------------------
      Index Rate      1.0 - Euro-Dollar Reserve Percentage  for Euro-Dollar Loan

         "Advance" means any advance by the Bank under the Commitment.

         "Affiliate" of any Person means (i) any other Person which directly, or
indirectly through one or more  intermediaries,  controls such Person,  (ii) any
other Person which directly,  or indirectly through one or more  intermediaries,
is controlled by or is under common control with such Person, or (iii) any other
Person of which such Person  owns,  directly or  indirectly,  20% or more of the
common stock or equivalent equity interests.  As used herein, the term "control"
means  possession,  directly or indirectly,  of the power to direct or cause the
direction  of the  management  or  policies  of a Person,  whether  through  the
ownership of voting securities, by contract or otherwise.

         "Agreement" means this Credit  Agreement,  together with all amendments
and supplements hereto.
<PAGE>

         "Applicable  Margin" means,  for any Base Rate Loan for any day and for
any Euro-Dollar Loan, a positive number equal to the percentages set forth below
during the  Borrower's  fiscal  periods that the ratio of Funded Debt to EBITDA,
based upon the financial  information  submitted to the Bank pursuant to Section
6.01, is as follows:

Ratio of Funded                 Applicable Margin          Applicable Margin
Debt to EBITDA                  for Base Rate Loan        for Euro-Dollar Loan
- --------------                  ------------------        --------------------

greater than 3.00 to 1.00             1.00%                       3.50%
greater than 2.25 to 1.00             0.50%                       3.00%
greater than 1.50 to 1.00             0.25%                       2.75%
less than or equal to
  1.50 to 1.00                        0.00%                       2.50%


         "Assignee" has the meaning set forth in Section 8.05(c).

         "Assignment and Acceptance" means an Assignment and Acceptance executed
in accordance with Section 8.05(c) in the form attached hereto as Exhibit C.

         "Authority" has the meaning set forth in Section 3.02.

         "Base  Rate"  means for any Base  Rate  Loan for any day,  the rate per
annum  equal  to the  higher  as of such  day of (i) the  Prime  Rate,  and (ii)
one-half of one  percent  above the  Federal  Funds Rate for such day,  plus the
Applicable  Margin for Base Rate Loan. For purposes of determining the Base Rate
for any day,  changes in the Prime Rate shall be  effective  on the date of each
such change.

         "Base  Rate Loan"  means an  Advance  made or to be made as a Base Rate
Loan pursuant to Article III.

         "Borrowing"  shall mean a borrowing under the Commitment  consisting of
an Advance by the Bank. A Borrowing is a "Euro-Dollar  Borrowing" if the Advance
is made as a  Euro-Dollar  Loan,  and a "Base Rate  Borrowing" if the Advance is
made as a Base Rate Loan.

         "Borrowing Base" means, based on the most recent Quarterly  Receivables
Certification, which as of the date of a determination of the Borrowing Base has
been received by the Bank, the aggregate of: (a) 85% of the aggregate net amount
of Tier I Eligible Receivables;  and (b) 70% of the aggregate net amount of Tier
II Eligible Receivables.

         "Capital  Leases" means all leases  reflected on a balance sheet of the
Borrower or a lease that should be so reflected  in  accordance  with  generally
accepted accounting principles consistently applied.
<PAGE>

         "Capital Stock" means any  nonredeemable  capital stock of the Borrower
(to the extent issued to a Person other than the  Borrower),  whether  common or
preferred.

         "CERCLA" means the Comprehensive  Environmental  Response  Compensation
and Liability Act.

         "CERCLIS" means the Comprehensive  Environmental  Response Compensation
and Liability Inventory System established pursuant to CERCLA.

         "Change of Law" shall have the meaning set forth in Section 3.02.

         "Closing Certificate" has the meaning set forth in Section 4.01(d).

         "Closing Date" means ____________________________.

         "Code" means the  Internal  Revenue  Code of 1986,  as amended,  or any
successor  Federal tax code.  Any  reference to any  provision of the Code shall
also be  deemed to be a  reference  to any  successor  provision  or  provisions
thereof.

         "Collateral" has the meaning set forth in the Security Agreement.

         "Collateral  Documents"  shall  mean,  collectively,  (i) the  Security
Agreement;  (ii) the FMA Agreement;  and (iii) the Guaranty Agreement; as any of
the foregoing may be amended, modified, or supplemented.

         "Commitment" shall have the meaning assigned to it in Section 2.01.

         "Compliance Certificate" has the meaning set forth in Section 6.01(c).

         "Controlled   Group"  means  all  members  of  a  controlled  group  of
corporations and all trades or businesses  (whether or not  incorporated)  under
common  control  which,  together  with the  Borrower,  are  treated as a single
employer under Section 414 of the Code.

         "Convertible  Preferred  Stock" of any Person  means any  nonredeemable
preferred  stock  issued  by such  Person  which  is at any  time  prior  to the
Termination  Date  convertible  to  Capital  Stock at the  option of the  holder
thereof.

         "Debt"  of the  Borrower  or of any  other  Person  means at any  date,
without  duplication,  (i) all  obligations  of the  Borrower or such Person for
borrowed money, (ii) all obligations of the Borrower or such Person evidenced by
bonds, debentures, notes or other similar instruments,  (iii) all obligations of
the  Borrower or such Person to pay the deferred  purchase  price of property or
services,  except  trade  accounts  payable  arising in the  ordinary  course of
business,  (iv) all  obligations  of the Borrower or such Person as lessee under
Capital Leases,  (v) all obligations of the Borrower or such Person to reimburse
<PAGE>

any  bank or other  Person  in  respect  of  amounts  payable  under a  banker's
acceptance,  (vi) all Redeemable  Preferred Stock of the Borrower or such Person
(in the event  such  Person is a  corporation),  (vii)  all  obligations  of the
Borrower  or such  Person to  reimburse  any bank or other  Person in respect of
amounts paid under a letter of credit or similar instrument,  (viii) all Debt of
others secured by a Lien on any asset of the Borrower or such Person, whether or
not such Debt is assumed by the  Borrower or such  Person,  and (ix) all Debt of
others Guaranteed by the Borrower or such Person.

         "Default"  means any condition or event which  constitutes  an Event of
Default  or which  with the  giving of  notice  or lapse of time or both  would,
unless cured or waived, become an Event of Default.

         "Default Rate" means, with respect to any Advance,  on any day, the sum
of 2% plus the higher of (x) the  Adjusted  Monthly  Libor Index Rate or (y) the
Base Rate.

         "Depreciation"  means  for  any  period  the  sum of  all  depreciation
expenses of the Borrower for such  period,  as  determined  in  accordance  with
generally accepted accounting principles consistently applied.

         "Dollars" or "$" means dollars in lawful  currency of the United States
of America.

         "Domestic  Business Day" means any day on which the Bank is open to the
public  for  the  conduct  of  banking  business  at  its  principal  office  in
Winston-Salem, North Carolina.

         "EBILT" means, without  duplication,  for any fiscal period, as applied
to the  Borrower,  the sum of the  amounts  for such  fiscal  period of: (i) Net
Income (Loss) of the Borrower,  (ii) Interest  Expense,  (iii) Lease Obligations
actually  paid or incurred by the Borrower  during such  period,  and (iv) taxes
based on income of the Borrower and  actually  paid by the Borrower  during such
period,  all as determined and computed in accordance  with  generally  accepted
accounting principles consistently applied.

         "EBITDA" means, without duplication,  for any fiscal period, as applied
to the  Borrower,  the sum of the  amounts  for such  fiscal  period of: (i) Net
Income  (Loss) of the  Borrower,  (ii)  Interest  Expense,  (iii) taxes based on
income of the  Borrower and  actually  paid by the Borrower  during such period,
(iv) Depreciation,  and (v) amortization expense, all as determined and computed
in  accordance  with  generally  accepted  accounting  principles   consistently
applied.

         "Eligible Receivables" means those Receivables of the Borrower, each of
which  meets  the  following  requirements:  (i)  such  Receivable  arose in the
ordinary course of the Borrower's  business;  (ii) the right to payment has been
fully earned by completed performance and, if Goods are involved, the Goods have
been shipped by the Borrower (or if not shipped by the Borrower, are held by the
Borrower  under a "bill and hold"  arrangement  satisfactory  to the Bank in its
sole  discretion);  (iii) the Receivable  includes only that portion thereof not
subject to any offset, defense,  counterclaim,  credit, allowance or adjustment;
(iv) the  Borrower's  title to such  Receivable is absolute and is subject to no
prior  assignment,  claim,  lien  or  security  interest;  (v) the  full  amount
reflected on the Borrower's  books and on any invoice or statement  delivered to
the Bank  related to such  Receivable  is owing to the  Borrower  and no partial
payment has been made thereon; (vi) such Receivable is currently due and payable
and is not past due beyond the  requirements  set forth in the  definitions  for
<PAGE>
Tier I and Tier II Eligible Receivables; (vii) such Receivable did not arise out
of a contract or purchase order  containing  provisions  prohibiting  assignment
thereof or the  creation of a security  interest  therein,  and the Borrower has
received no note,  trade  acceptance,  draft or other instrument with respect to
such  Receivable  or in payment  thereof;  (viii) the  Borrower  has received no
notice of the death of the account debtor or of the dissolution,  termination of
existence, insolvency,  bankruptcy,  appointment of receiver for any part of the
property of, or  assignment  for the benefit of  creditors  made by, the account
debtor;  (ix) such  Receivable  is not payable by any Affiliate of the Borrower;
(x) such  Receivable  is not payable by any foreign  Person except those foreign
persons located in Canada and identified on Schedule 1.01 attached hereto, which
Schedule  1.01  may be  supplemented  from  time  to time  at  their  discretion
(provided  that Persons  present in  possessions of the United States of America
shall not be considered  foreign Persons),  unless such Receivable is payable in
the full amount of the face value of such  Receivable in United  States  dollars
and is  supported  by an  irrevocable  letter of  credit  in form and  substance
acceptable  to  the  Bank,  in  its  sole  discretion,  and  issued  by  a  bank
satisfactory to the Bank, in its sole discretion (and, if requested by the Bank,
such  letter  of  credit  or the  proceeds  thereof,  as the  Bank,  in its sole
discretion, shall require, have been assigned to the Bank); (xi) such Receivable
is not payable by the United States of America or any political  subdivision  or
agency  thereof,  unless  the  Bank  and the  Borrower  have  complied  with the
Assignment  of Claims Act with  respect to such  Receivable;  (xii) the  account
debtor for such  Receivable is not located in the State of New Jersey unless the
Borrower  has filed a Notice of Business  Activities  Report with the New Jersey
Division of Taxation for the then current  year;  and (xiii) such  Receivable is
not payable by any Person who is the account debtor for other Receivable and who
is past due (as  provided in (vi) above) with regard to fifty  percent  (50%) or
more of the aggregate amount of such other Receivables.

         "Environmental  Authorizations"  means all licenses,  permits,  orders,
approvals,  notices,  registrations or other legal  prerequisites for conducting
the business of the Borrower required by any Environmental Requirement.

         "Environmental  Authority" means any foreign,  federal, state, local or
regional  government  that exercises any form of jurisdiction or authority under
any Environmental Requirement.

         "Environmental  Judgments and Orders" means all  judgments,  decrees or
orders   arising  from  or  in  any  way  associated   with  any   Environmental
Requirements,  whether or not entered upon consent or written agreements with an
Environmental  Authority or other entity  arising from or in any way  associated
with any Environmental  Requirement,  whether or not incorporated in a judgment,
decree or order.

         "Environmental  Liabilities"  means any  liabilities,  whether accrued,
contingent  or  otherwise,  arising  from  and in any way  associated  with  any
Environmental Requirements.

         "Environmental  Notices" means notice from any Environmental  Authority
or by any other person or entity, of possible or alleged  noncompliance with any
Environmental   Requirement,   including  without   limitation  any  complaints,
citations,  demands or requests  from any  Environmental  Authority  or from any
other person or entity for  correction  of any  violation  of any  Environmental
Requirement or any investigations  concerning any violation of any Environmental
Requirement.
<PAGE>

         "Environmental   Proceedings"  means  any  judicial  or  administrative
proceedings  arising  from  or in any  way  associated  with  any  Environmental
Requirement.

         "Environmental  Releases"  means releases as defined in CERCLA or under
any applicable state or local environmental law or regulation.

         "Environmental  Requirements"  means any legal requirement  relating to
health,  safety  or  the  environment  and  applicable  to the  Borrower  or the
Properties,  including but not limited to any such  requirement  under CERCLA or
similar state legislation.

         "ERISA" means the Employee  Retirement  Income Security Act of 1974, as
amended  from  time to  time,  or any  successor  law,  including  any  rules or
regulations  promulgated  thereunder.  Any  reference to any  provision of ERISA
shall also be deemed to be a reference to any successor  provision or provisions
thereof.

         "Euro-Dollar  Business  Day" means any  Domestic  Business Day on which
dealings in Dollar deposits are carried out in the London interbank market.

         "Euro-Dollar  Loan" means an Advance  made or to be made  (pursuant  to
this  Agreement  and the FMA  Agreement)  as a  Euro-Dollar  Loan  based  on the
Adjusted Monthly Libor Index Rate.

         "Euro-Dollar  Reserve  Percentage"  means  for any day that  percentage
(expressed  as a decimal)  which is in effect on such day, as  prescribed by the
Board  of  Governors  of the  Federal  Reserve  System  (or any  successor)  for
determining  the maximum  reserve  requirement  for a member bank of the Federal
Reserve System in respect of  "Eurocurrency  liabilities"  (or in respect of any
other category of liabilities  which includes deposits by reference to which the
interest rate on  Euro-Dollar  Loans is determined or any category of extensions
of credit or other assets which includes loans by a non-United  States office of
the Bank to United  States  residents).  The Adjusted  Monthly  Libor Index Rate
shall be adjusted automatically on and as of the effective date of any change in
the Euro-Dollar Reserve Percentage.

         "Event of  Default"  shall have the  meaning  assigned  to such term in
Section 7.01.

         "Facility Fee" shall have the meaning assigned to it in Section 2.06.

         "Facility Fee Payment Date" means the first day of each February,  May,
August, and November, commencing February 1, 1997; provided that if any such day
is not a Domestic  Business  Day,  the Facility Fee Payment Date shall be on the
next succeeding Domestic Business Day.

         "Federal  Funds Rate" means,  for any day, the rate per annum  (rounded
upward,  if necessary,  to the next higher  1/100th of 1%) equal to the weighted
average of the rates on overnight Federal funds transactions with members of the
Federal  Reserve  System  arranged  by Federal  funds  brokers  on such day,  as
published by the Federal  Reserve Bank of New York on the Domestic  Business Day
next succeeding such day, provided that (i) if the day for which such rate is to
be  determined  is not a Domestic  Business Day, the Federal Funds Rate for such
day  shall be such  rate on such  transactions  on the next  preceding  Domestic
<PAGE>
Business Day as so published on the next succeeding  Domestic  Business Day, and
(ii) if such rate is not so published  for any day,  the Federal  Funds Rate for
such day shall be the  average  rate  charged  to  Wachovia  on such day on such
transactions.

         "Fiscal Quarter" means any fiscal quarter of the Borrower.

         "Fiscal Year" means any fiscal year of the Borrower.

         "FMA Agreement" means that certain Financial  Management Account Master
Agreement dated November 14, 1996,  between the Borrower and the Bank,  together
with   and  as   amended   by  that   certain   Financial   Management   Account
Investment/Commercial Loan Access Agreement dated November 14, 1996, between the
Borrower and the Bank, together with all supplements, amendments, additions, and
schedules thereto from time to time.

         "Funded Debt" means, at any date, any Debt of the Borrower.

         "Guarantee"  by  any  Person  means  any   obligation,   contingent  or
otherwise,  of such Person directly or indirectly guaranteeing any Debt or other
obligation  of any other  Person and,  without  limiting the  generality  of the
foregoing, any obligation,  direct or indirect, contingent or otherwise, of such
Person  (i) to  secure,  purchase  or pay (or  advance  or supply  funds for the
purchase or payment of) such Debt or other obligation (whether arising by virtue
of  partnership  arrangements,  by agreement to keep-well,  to purchase  assets,
goods,  securities or services,  to provide collateral security, to take-or-pay,
or to maintain financial statement conditions or otherwise) or (ii) entered into
for the  purpose of  assuring  in any other  manner the  obligee of such Debt or
other  obligation of the payment thereof or to protect such obligee against loss
in respect thereof (in whole or in part), provided that the term Guarantee shall
not include  endorsements  for  collection or deposit in the ordinary  course of
business. The term "Guarantee" used as a verb has a corresponding meaning.

         "Guarantors" shall have the meaning set forth in Section 4.01(h).

         "Guaranty  Agreement"  shall have the meaning set forth in Section 4.01
(h).

         "Hazardous  Materials"  includes,  without  limitation,  (a)  solid  or
hazardous  waste,  as defined in the Resource  Conservation  and Recovery Act of
1980,  or in any  applicable  state or local law or  regulation,  (b)  hazardous
substances,  as defined in CERCLA,  or in any  applicable  state or local law or
regulation,  (c) gasoline,  or any other  petroleum  product or by-product,  (d)
toxic substances,  as defined in the Toxic Substances Control Act of 1976, or in
any applicable state or local law or regulation or (e) insecticides, fungicides,
or  rodenticides,  as  defined  in  the  Federal  Insecticide,   Fungicide,  and
Rodenticide Act of 1975, or in any applicable  state or local law or regulation,
as each such Act, statute or regulation may be amended from time to time.

         "Interest  Expense" for any period means interest,  whether expensed or
capitalized, in respect of Debt of the Borrower outstanding during such period.
<PAGE>

         "Investment"  means any  investment in any Person,  whether by means of
purchase or acquisition  of  obligations  or securities of such Person,  capital
contribution  to such Person,  loan or advance to such Person,  making of a time
deposit with such Person,  Guarantee or  assumption  of any  obligation  of such
Person or otherwise.

         "Lease  Obligations" means, for any period, as applied to the Borrower,
all Debt and payment obligations of the Borrower for such period under operating
leases and rental agreements.

         "Lending  Office"  means the Bank's  office  located at its address set
forth on the signature pages hereof (or identified on the signature pages hereof
as its Lending Office) or such other office as the Bank may hereafter  designate
as its Lending Office by notice to the Borrower.

         "Lien" means,  with respect to any asset, any mortgage,  lien,  pledge,
charge,  security  interest or encumbrance of any kind in respect of such asset.
For the purposes of this Agreement,  the Borrower shall be deemed to own subject
to a Lien any asset which it has acquired or holds  subject to the interest of a
vendor or lessor under any conditional  sale  agreement,  Capital Lease or other
title retention agreement relating to such asset.

         "Loan  Documents"  means  this  Agreement,  the  Note,  the  Collateral
Documents,  and any other  document  evidencing,  relating  to or  securing  the
Advances,  and any other  document or instrument  delivered from time to time in
connection  with this  Agreement,  the Note,  the Collateral  Documents,  or the
Advances,  as such documents and instruments may be amended or supplemented from
time to time.

         "Long-Term  Debt" means,  at any date,  any Debt which  matures (or the
maturity of which may at the option of the  Borrower  be  extended  such that it
matures) more than one year after such date.

         "Margin  Stock" means "margin  stock" as defined in Regulations G, T, U
or X of the Board of Governors of the Federal Reserve System,  as in effect from
time to time,  together  with all official  rulings and  interpretations  issued
thereunder.

         "Material  Adverse  Effect"  means,  with  respect to any  event,  act,
condition or occurrence of whatever nature (including any adverse  determination
in any litigation,  arbitration,  or governmental  investigation or proceeding),
whether  singly or in conjunction  with any other event or events,  act or acts,
condition or conditions,  occurrence or occurrences,  whether or not related,  a
material  adverse  change in, or a material  adverse effect upon, any of (a) the
financial  condition,  business,  investments,  assets,  or  properties  of  the
Borrower,  (b) the rights and remedies of the Bank under the Loan Documents,  or
the ability of the Borrower to perform its obligations under the Loan Documents,
or (c) the  legality,  validity  or  enforceability  of any Loan  Document.  

         The "Monthly Libor Index Rate" applicable to any Euro-Dollar Loan means
the rate per annum  designated  by the Bank in its sole  discretion on each Rate
Determination  Date as the Bank's Monthly Libor Index Rate,  taking into account
the offered rate for deposits in Dollars for a term of one month,  which appears
on the display  designated as Page "3750" of the Telerate Service (or such other
<PAGE>

page as may replace page 3750 of that service or such other  service or services
as may be  nominated  by the  British  Bankers'  Association  for the purpose of
displaying London interbank offered rates for U.S. dollar deposits),  determined
as of 11:00 a.m. (London time), on each such Rate  Determination  Date, and such
other factors as the Bank shall deem relevant.

         "Multiemployer  Plan"  shall  have the  meaning  set  forth in  Section
4001(a)(3) or ERISA.

         "Net  Income  (Loss)"  means,  as applied to the  Borrower or any other
Person,  for any period,  gross revenues and other proper income of the Borrower
or such other Person during such period less the aggregate during such period of
(i) cost of merchandise sold, (ii) selling, administrative and general expenses,
(iii) taxes, (iv)  Depreciation,  depletion and amortization of assets,  and (v)
any other items that are treated as expenses under generally accepted accounting
principles  consistently  applied,  all as computed in accordance with generally
accepted accounting principles consistently applied.

         "Net Income of the  Borrower"  means,  for any  period,  the Net Income
(Loss) of the Borrower,  but  excluding any equity  interests of the Borrower in
the unremitted earnings of any Person.

         "Note"  shall mean a  promissory  note of the  Borrower  payable to the
order of the Bank, in substantially the form of Exhibit A hereto, evidencing the
maximum principal indebtedness of the Borrower to the Bank under the Commitment,
either as  originally  executed or as it may be from time to time  supplemented,
modified, amended, renewed or extended.

         "Obligations"  means all  indebtedness,  obligations and liabilities to
the Bank existing on the date of this Agreement or arising thereafter, direct or
indirect,  joint or  several,  absolute  or  contingent,  matured or  unmatured,
liquidated or unliquidated, secured or unsecured, arising by contract, operation
of law or  otherwise,  of the  Borrower  under this  Agreement or any other Loan
Document.

         "Officer's Certificate" has the meaning set forth in Section 4.01(e).

         "Operating  Profits"  means,  as applied to any Person  (including  the
Borrower) for any period,  the operating  income of such Person for such period,
as  determined in  accordance  with  generally  accepted  accounting  principles
consistently applied.

         "Participant" has the meaning set forth in Section 8.05(b).

         "PBGC" means the Pension  Benefit  Guaranty  Corporation  or any entity
succeeding to any or all of its functions under ERISA.

         "Permitted Encumbrances" means:

         (a) Liens for taxes,  assessments,  or similar charges, incurred in the
ordinary course of business that are not yet due and payable;

         (b)  Pledges or  deposits  made in the  ordinary  course of business to
secure  payment  of  workers'  compensation,  or to  participate  in any fund in
connection with workers' compensation,  unemployment insurance, old-age pensions
or other social security programs;
<PAGE>

         (c) Liens of mechanics, materialmen,  warehousemen,  carriers, or other
like liens,  securing  obligations  incurred in the ordinary  course of business
that are not yet due and payable;

         (d) Good  faith  pledges or  deposits  made in the  ordinary  course of
business to secure performance of bids,  tenders,  contracts (other than for the
repayment of borrowed money) or leases, not in excess of twenty percent (20%) of
the aggregate  amount due thereunder,  or to secure  statutory  obligations,  or
surety,  appeal,  indemnity,  performance or other similar bonds required in the
ordinary course of business;

         (e) Liens in favor of the Bank pursuant to the Loan Documents; and

         (f) Any Lien on any  equipment  of the  Borrower  securing  Debt of the
Borrower incurred for the purpose of financing all of the cost of acquiring such
equipment,  provided that (i) such Lien attaches to such equipment  concurrently
with the  acquisition  thereof,  and (ii) such Liens  shall not  exceed,  in the
aggregate, $100,000.00 in any Fiscal Year.

         "Person" means any  individual,  joint venture,  corporation,  company,
voluntary association,  partnership,  trust, joint stock company, unincorporated
organization,  association,  government,  or  any  agency,  instrumentality,  or
political subdivision thereof, or any other form of entity or organization.

         "Plan"  means at any time an  employee  pension  benefit  plan which is
covered by Title IV of ERISA or subject to the minimum  funding  standards under
Section  412 of the  Code  and is  either  (i)  maintained  by a  member  of the
Controlled  Group for  employees of any member of the  Controlled  Group or (ii)
maintained  pursuant  to  a  collective   bargaining   agreement  or  any  other
arrangement under which more than one employer makes  contributions and to which
a member of the  Controlled  Group is then making or accruing an  obligation  to
make   contributions   or  has  within  the  preceding   five  plan  years  made
contributions.

         "Prime Rate" refers to that  interest  rate so  denominated  and set by
Wachovia from time to time as an interest rate basis for  borrowings.  The Prime
Rate is but one of several interest rate bases used by Wachovia.  Wachovia lends
at interest  rates  above and below the Prime  Rate.  A change in the Prime Rate
shall be effective on the date of such change.

         "Properties" means all real property owned, leased or otherwise used or
occupied by the Borrower, wherever located.

         "Quarterly Receivables Certification" means a certification in the form
attached hereto as Exhibit F and otherwise  satisfactory to the Bank,  certified
by the chief financial officer or other authorized officer of Borrower regarding
the Receivables of the Borrower.

         "Rate  Determination  Date"  means  each  day  that is two  Euro-Dollar
Business Days prior to the first day of each calendar month,  and if such day is
not a Domestic Business Day, then on the immediately preceding Domestic Business
Day which is also a Euro-Dollar Business Day.
<PAGE>

         "Receivables"  means all obligations of every kind at any time owing to
Borrower  (whether  now existing or hereafter  arising,  and whether  classified
under the Uniform  Commercial Code as Accounts,  Instruments,  Contract  Rights,
Chattel Paper,  Contracts,  General  Intangibles,  or  otherwise),  all proceeds
thereof,  all  security  therefor and all of the  Borrower's  rights to Goods or
other property sold or leased which may be represented thereby.

         "Redeemable  Preferred  Stock" of any Person means any preferred  stock
issued by such Person which is at any time prior to the Termination  Date either
(i) mandatorily redeemable (by sinking fund or similar payments or otherwise) or
(ii) redeemable at the option of the holder thereof.

         "Reportable  Event" has the meaning given such term in Section  4043(b)
of Title V of ERISA.

         "Reported Net Income" means,  for any period,  the Net Income (Loss) of
the Borrower.

         "Restricted  Payment" means (i) any dividend or other  distribution  on
any shares of the Borrower's  capital stock (except  dividends payable solely in
shares of its  capital  stock) or (ii) any  payment on account of the  purchase,
redemption,  retirement  or  acquisition  of (a) any  shares  of the  Borrower's
capital stock (except  shares  acquired upon the  conversion  thereof into other
shares  of its  capital  stock) or (b) any  option,  warrant  or other  right to
acquire shares of the Borrower's capital stock.

         "Security  Agreement"  shall have the meaning set forth in Section 4.01
(g).

         "Stockholders'  Equity" means, at any time, the shareholders' equity of
the Borrower,  as set forth or reflected on the most recent balance sheet of the
Borrower prepared in accordance with generally  accepted  accounting  principles
consistently applied,  excluding any Redeemable Preferred Stock of the Borrower,
and  including  any  Convertible  Preferred  Stock.  Shareholders'  Equity would
generally  include,  but not be  limited  to (i) the par or stated  value of all
outstanding  Capital Stock, (ii) capital surplus,  (iii) retained earnings,  and
(iv) various  deductions such as (A) purchases of treasury stock,  (B) valuation
allowances,  (C)  receivables  due from an employee  stock  ownership  plan, (D)
employee stock ownership plan debt guarantees,  and (E) translation  adjustments
for foreign currency transactions.

         "Subsidiary"  any  corporation  or other entity of which  securities or
other  ownership  interests  having ordinary voting power to elect a majority of
the board of directors or other persons  performing similar functions are at the
time directly or indirectly owned by the Borrower.

         "Tangible Net Worth" means, at any time, Stockholders' Equity, less the
sum of the value,  as set forth or reflected on the most recent balance sheet of
the  Borrower,   prepared  in  accordance  with  generally  accepted  accounting
principles consistently applied, of

         (A) Any surplus  resulting  from any write-up of assets  subsequent  to
July 31, 1996;
<PAGE>

         (B) All assets which would be treated as  intangibles  under  generally
accepted accounting  principles,  including without limitation goodwill (whether
representing  the  excess  of cost  over  book  value  of  assets  acquired,  or
otherwise),  trademarks,  tradenames,  copyrights, patents and technologies, and
unamortized debt discount and expense;

         (C) To the extent not included in (B) of this definition, any amount at
which shares of capital stock of the Borrower  appear as an asset on the balance
sheet of the Borrower;

         (D)  Loans  or  advances  to  stockholders,   directors,   officers  or
employees; and

         (E) To the  extent not  included  in (B) of this  definition,  deferred
expenses.

         "Taxes" has the meaning set forth in Section 2.11.

         "Termination Date" has the meaning set forth in Section 2.07.

         "Third Parties" means all lessees, sublessees, licenses and other users
of the  Properties,  excluding  those users of the  Properties  in the  ordinary
course of the Borrower's business and on a temporary basis.

         "Tier I Eligible  Receivables" means those Receivables of the Borrower,
each of which meets the following requirements: (i) such Receivable meets all of
the requirements set forth in the definition of the term "Eligible Receivables",
and (ii) such  Receivable  is currently due and payable and no more than 90 days
have elapsed from the date the claim  evidencing  such Receivable was filed with
the publisher for payment, or alternatively,  as may be applicable, from invoice
date, and (iii) such Receivable is not a Tier II Eligible Receivable.

         "Tier II Eligible Receivables" means those Receivables of the Borrower,
each of which meets the following requirements: (i) such Receivable meets all of
the requirements set forth in the definition of the term "Eligible Receivables",
(ii)  such  Receivable  is not a Tier I  Eligible  Receivable,  and  (iii)  such
Receivable  is currently due and payable and more than 90 days have elapsed from
the date the claim  evidencing  such Receivable was filed with the publisher for
payment, or alternatively,  as may be applicable, from invoice date, but no more
than 365 days have elapsed from the date the claim  evidencing  such  Receivable
was  filed  with  the  publisher  for  payment,  or  alternatively,  as  may  be
applicable, from invoice date.

         "Total Assets" means,  at any time, the total assets of the Borrower as
set  forth  or  reflected  on the most  recent  balance  sheet of the  Borrower,
prepared  in  accordance   with   generally   accepted   accounting   principles
consistently applied.

         "Total Capitalization" means, at any time, the sum of (i) Stockholders'
Equity, and (ii) Funded Debt.

         "Transferee" has the meaning set forth in Section 8.05(d).
<PAGE>

         "Unused Commitment" means at any date an amount equal to the Commitment
less the aggregate outstanding principal amount of the Advances.

         "Wachovia"  means  Wachovia  Bank of North  Carolina,  N.A., a national
banking association, together with its successors.

         SECTION 1.02.  Accounting  Terms and  Determinations.  Unless otherwise
specified  herein,  all terms of an  accounting  character  used herein shall be
interpreted,  all  accounting  determinations  hereunder  shall be made, and all
financial  statements  required to be delivered  hereunder  shall be prepared in
accordance with generally accepted accounting  principles as in effect from time
to time,  applied on a basis consistent  (except for changes concurred in by the
Borrower's   independent  public  accountants)  with  the  most  recent  audited
financial statements of the Borrower delivered to the Bank.

         SECTION 1.03. Use of Defined Terms. All terms defined in this Agreement
shall  have the same  meanings  when  used in any of the other  Loan  Documents,
unless otherwise defined therein or unless the context shall otherwise require.

         SECTION  1.04.   Terminology.   All  personal  pronouns  used  in  this
Agreement,  whether  used in the  masculine,  feminine or neuter  gender,  shall
include all other genders;  the singular shall include the plural and the plural
shall  include the singular.  Titles of Articles and Sections in this  Agreement
are for  convenience  only, and neither limit nor amplify the provisions of this
Agreement.

         SECTION 1.05.  References.  Except as otherwise  expressly  provided in
this  Agreement:  the words "herein,"  "hereof,"  "hereunder" and other words of
similar import refer to this Agreement as a whole, including any Schedule hereto
which is a part hereof, and not to any particular Section, Article, paragraph or
other subdivision;  the singular includes the plural and the plural includes the
singular; "or" is not exclusive; the words "include," "includes" and "including"
are not limiting;  a reference to any agreement or other contract  includes past
and future permitted  supplements,  amendments,  modifications  and restatements
thereto or thereof;  a  reference  to an Article,  Section,  paragraph  or other
subdivision  is  a  reference  to  an  Article,  Section,   paragraph  or  other
subdivision of this Agreement;  a reference to any law includes any amendment or
modification to such law and any rules and regulations promulgated thereunder; a
reference to a Person includes its permitted  successors and assigns;  any right
may be  exercised  at any time and from time to time;  and,  except as otherwise
expressly  provided  therein,  all  obligations  under  any  agreement  or other
contract are  continuing  obligations  throughout  the term of such agreement or
contract.

                             ARTICLE II. THE CREDITS

         SECTION  2.01.  Commitment to Lend.  The Bank agrees,  on the terms and
conditions  set forth herein and in the FMA  Agreement,  to make Advances to the
Borrower  from  time  to  time  before  the  Termination  Date;  provided  that,
immediately  after each such Advance is made, the aggregate  principal amount of
outstanding  Advances shall not exceed the lesser of (i) the Borrowing  Base, or
<PAGE>

(ii)  $8,700,000.00 (as such figure may be reduced from time to time as provided
in this Agreement, the "Commitment").  Within the foregoing limits, the Borrower
may borrow  under this  Section,  repay or, to the extent  permitted  by Section
2.09,  prepay  Advances and  reborrow  under this Section at any time before the
Termination  Date.  The Bank shall have no obligation to advance funds in excess
of the lesser of (i) the Borrowing Base, or (ii) the amount of the Commitment.

         SECTION 2.02.  Method of Borrowing.  (a) Advances to the Borrower shall
be made in accordance with the Bank's  Financial  Management  Account service as
set  forth  in the  FMA  Agreement,  the  terms  and  provisions  of  which  are
incorporated herein by reference; provided that all Advances shall be subject to
the terms, covenants, conditions, restrictions and provisions of this Agreement.

         (b)  Notwithstanding   anything  to  the  contrary  contained  in  this
Agreement or the FMA  Agreement,  the Bank shall have no  obligation  to make an
Advance if there  shall have  occurred a Default or an Event of  Default,  which
Default or Event of Default shall not have been cured or waived.

         SECTION 2.03.  Note.  The Advances  shall be evidenced by a single Note
payable to the order of the Bank in an amount  equal to the  original  principal
amount of the Bank's  Commitment.  The Bank may,  at its  option,  record on any
schedule forming a part of the Note appropriate notations to evidence, the date,
amount and maturity of, and  effective  interest  rate for, each Advance made by
it, the date and amount of each payment of principal  made by the Borrower  with
respect  thereto,  and  such  recordations  and  endorsements  shall  constitute
rebuttable  presumptive evidence of the principal amount owing and unpaid on the
Note;  provided that the failure of the Bank to make any such recordation  shall
not affect the obligation of the Borrower hereunder, under the Loan Documents or
under the Note.  The Note shall bear interest and be repaid in  accordance  with
the terms and provisions of the FMA Agreement and Sections 2.04 and 2.05 of this
Agreement.

         SECTION  2.04.  Payment  of  Advances.  The  principal  amount  of  all
outstanding  Advances  together  with all accrued and unpaid  interest  thereon,
shall be due and payable in full, on the Termination  Date;  provided,  however,
that the aggregate  outstanding principal amount of all Advances at any one time
outstanding  shall not exceed the  lesser  of: (i) the  Commitment;  or (ii) the
Borrowing  Base. In addition,  the Borrower has authorized and directed the Bank
to effect periodic  payments of principal and interest on Advances under the FMA
Agreement.

         SECTION 2.05.  Interest Rates. (a) Subject to the provisions of Article
III,  each  Advance  shall bear  interest on the  outstanding  principal  amount
thereof at a rate per annum equal to the current  Adjusted  Monthly  Libor Index
Rate.  The Adjusted  Monthly  Libor Index Rate will change as of the first (1st)
day of each calendar month following a change in the Monthly Libor Index Rate as
of the  immediately  preceding Rate  Determination  Date. Such interest shall be
payable on the first  (1st)  Domestic  Business  Day of each  calendar  month in
accordance with the FMA Agreement.  Any overdue  principal of and, to the extent
permitted by law,  overdue interest on any Euro-Dollar Loan shall bear interest,
payable  on  demand,  for each day until  paid at a rate per annum  equal to the
higher  of (i)  the  sum of 2%  plus  the  Adjusted  Monthly  Libor  Index  Rate
applicable to such Euro-Dollar Loan or (ii) the Default Rate.
<PAGE>

         (b) The Bank shall  determine  the  interest  rate  applicable  to each
Advance  hereunder and under the FMA Agreement,  and shall,  if requested by the
Borrower,  give prompt  notice to the  Borrower by  telephone or telecopy of the
rate  of  interest  so  determined,  and  its  determination  thereof  shall  be
conclusive in the absence of manifest error.

         (c) After the occurrence and during the  continuance of a Default,  the
principal  amount of Advances (and, to the extent  permitted by applicable  law,
all accrued interest thereon) may, at the election of the Bank, bear interest at
the Default Rate.  The Advances shall bear interest at a rate per annum equal to
the Default Rate following any judgment in favor of the Bank on the Note.

         SECTION  2.06.  Fees.  (a) From and  after  the date  hereof  up to and
including the  Termination  Date,  the Borrower shall pay to the Bank a facility
fee at the rate of three-eighths  of one percent (0.375%) per annum  (calculated
from the date  hereof on the basis of a year of 360 days and paid for the actual
number of days elapsed) on the average  daily  balance of the Unused  Commitment
(the  "Facility  Fee").  The  Facility  Fee  shall be  payable  by the  Borrower
quarterly in arrears on each  Facility  Fee Payment Date and on the  Termination
Date, provided that should the Commitment be terminated at any time prior to the
Termination  Date  (whether  by  termination  of the  Commitment  as provided in
Section 2.07 or Section 2.08,  refinancing  of the Advances or  otherwise),  the
entire  accrued  and  unpaid  Facility  Fee  shall  be paid on the  date of such
termination.

         (b) The Borrower  shall pay to the Bank on or prior to the Closing Date
a Commitment Fee in the amount of $8,700.00 (the "Commitment Fee").

         SECTION 2.07. Optional Termination or Reduction of Commitment.  (a) The
Borrower may, upon at least three  Domestic  Business  Days' notice to the Bank,
terminate the Commitment at any time, or reduce the Commitment from time to time
by an aggregate minimum amount of at least $1,000,000 or an integral multiple of
$100,000 in excess  thereof.  If the  Commitment is so reduced,  such  reduction
shall be accounted for in determining  the Facility Fees due under Section 2.06.
If the  Commitment is so  terminated  in its entirety,  (i) all accrued fees (as
provided  under  Section  2.06) shall be payable on the  effective  date of such
termination,  and (ii) the Borrower  shall pay to the Bank on the effective date
of such  termination a termination fee equal to one tenth of one percent (0.10%)
of the  Commitment.  A notice of  reduction  or  termination  of the  Commitment
hereunder, once given, shall not thereafter be revocable by the Borrower.

         (b)  NOTWITHSTANDING  ANYTHING  HEREIN OR IN THE FMA  AGREEMENT  TO THE
CONTRARY, the Bank shall have the right, in its sole and absolute discretion, to
terminate the Commitment  and the Bank's  obligation to extend the Commitment to
the Borrower  hereunder,  upon not less than  thirteen (13) months prior written
notice.  Such  termination  shall become  effective on the date specified in the
written  notice which the Bank  delivers to the Borrower  exercising  the Bank's
option under this Section 2.07 to terminate the Commitment (the termination date
specified in said written  notice being  referred to herein as the  "Termination
Date").

         SECTION 2.08. Termination of Commitment. The Commitment shall terminate
and the unpaid principal balance and all accrued and unpaid interest on the Note
<PAGE>
will be due and  payable  upon the  first of the  following  dates or  events to
occur:  (i)  acceleration  of the  maturity of the Note in  accordance  with the
remedies  contained in Section  7.02;  (ii) the  Borrower's  termination  of the
Commitment  pursuant  to  Section  2.07(a);  or  (iii)  upon  expiration  of the
Commitment on the Termination Date as provided for in Section 2.07(b).  From and
after the date of such termination, no Advances shall be made.

         SECTION 2.09. Optional  Prepayments.  Optional  prepayments of Advances
shall be permitted only as provided for in the FMA Agreement.

         SECTION  2.10.  Mandatory  Prepayments.  (a) On each  date on which the
Commitment  is reduced  pursuant to Section  2.07,  the Borrower  shall repay or
prepay such principal amount of the outstanding  Advances, if any (together with
interest  accrued  thereon),  as may be necessary so that after such payment the
aggregate unpaid  principal  amount of the outstanding  Advances does not exceed
the aggregate  amount of the  Commitment  as then reduced.  Each such payment or
prepayment shall be applied to Advances  outstanding on the date of such payment
(in direct order of maturity).

         (b) In the event that the aggregate principal amount of all Advances at
any one time  outstanding  shall at any  time  exceed  the  lesser  of:  (i) the
Borrowing  Base; or (ii) the aggregate  amount of the  Commitment,  the Borrower
shall  immediately  repay  (in the  inverse  order of  maturity)  so much of the
Advances as is necessary  in order that the  aggregate  principal  amount of the
Advances  thereafter  outstanding  shall  not  exceed  the  lesser  of:  (i) the
Borrowing Base; or (ii) the Commitment.

         SECTION 2.11. General Provisions Concerning Payments.  (a) All payments
of principal of, or interest on, the Note,  and of the Facility Fee or any other
fees  due  hereunder,  shall  be made in  Federal  or  other  funds  immediately
available to the Bank at its office in Greensboro, North Carolina not later than
1:00 p.m., Greensboro, North Carolina time. Funds received after 1:00 p.m. shall
be deemed to have been paid on the next following Domestic Business Day.

         (b) Whenever any payment of  principal,  or interest or fees,  shall be
due on a day which is not a Domestic  Business Day, the date for payment thereof
shall be extended to the next succeeding  Domestic Business Day. If the date for
any payment of principal is extended by operation of law or otherwise,  interest
thereon shall be payable for such extended time.

         (c) All payments of principal,  interest and fees and all other amounts
to be made by the  Borrower  pursuant to this  Agreement  shall be paid  without
deduction for, and free from, any tax, imposts, levies, duties,  deductions,  or
withholdings  of  any  nature  now  or  at  anytime  hereafter  imposed  by  any
governmental  authority or by any taxing authority  thereof or therein excluding
in the case of the Bank,  taxes  imposed on or measured  by its net income,  and
franchise taxes imposed on it, by the  jurisdiction  under the laws of which the
Bank is organized or any political  subdivision  thereof (all such  non-excluded
taxes, imposts,  levies, duties,  deductions or withholdings of any nature being
"Taxes").  In the event that the Borrower is required by applicable  law to make
any such  withholding  or  deduction of Taxes with respect to Advances or fee or
other  amount,  the  Borrower  shall pay such  deduction or  withholding  to the
applicable taxing authority, shall promptly furnish to the Bank all receipts and
other  documents  evidencing  such payment and shall pay to the Bank  additional
amounts as may be necessary in order that the amount  received by the Bank after
the required  withholding or other payment shall equal the amount the Bank would
<PAGE>

have  received  had no such  withholding  or  other  payment  been  made.  If no
withholding  or  deduction of Taxes are payable in respect of any Advance or fee
relating  thereto,  the  Borrower  shall  furnish,  at  the  Bank's  request,  a
certificate  from each  applicable  taxing  authority  or an  opinion of counsel
acceptable  to the Bank,  in either case stating  that such  payments are exempt
from or not subject to withholding or deduction of Taxes.  If the Borrower fails
to provide such original or certified  copy of a receipt  evidencing  payment of
Taxes or certificate(s) or opinion of counsel of exemption,  the Borrower hereby
agrees to  compensate  the Bank for, and indemnify the Bank with respect to, the
tax  consequences of the Borrower's  failure to provide evidence of tax payments
or tax exemption.

         In the  event  the Bank  receives  a refund  of any  Taxes  paid by the
Borrower  pursuant to this Section  2.11, it will pay to the Borrower the amount
of such refund promptly upon receipt thereof; provided,  however, if at any time
thereafter  the Bank is required  to return  such  refund,  the  Borrower  shall
promptly repay to the Bank the amount of such refund.

         Without  prejudice  to the  survival  of  any  other  agreement  of the
Borrower hereunder,  the agreements and obligations of the Borrower contained in
this Section 2.11 shall be applicable with respect to any Participant,  Assignee
or other Transferee,  and any calculations required by such provisions (i) shall
be made based upon the  circumstances  of such  Participant,  Assignee  or other
Transferee,  and (ii)  constitute a continuing  agreement  and shall survive the
termination  of this  Agreement and the payment in full or  cancellation  of the
Note.

         SECTION 2.12. Computation of Interest.  Interest shall be calculated on
the   basis   of  a  year  of  360   days  for  the   actual   number   of  days
for the actual number of days in each interest period.

               ARTICLE III. CHANGE IN CIRCUMSTANCES; COMPENSATION

         SECTION 3.01. Basis for Determining Interest Rate Inadequate or Unfair.
If at any time:

         (i) the Bank  determines  that  deposits in Dollars (in the  applicable
amounts) are not being offered in the relevant  market for such one month period
or otherwise  determines in its  reasonable  judgment that it is not possible to
determine the Monthly Libor Index Rate, or

         (ii) the Bank  determines  that the  Monthly  Libor Index Rate will not
adequately and fairly reflect the cost to the Bank of funding Euro-Dollar Loans,

the Bank shall give notice  thereof to the  Borrower,  whereupon  until the Bank
notifies the Borrower that the  circumstances  giving rise to such suspension no
longer exist, the obligations of the Bank to make or maintain  Euro-Dollar Loans
shall be suspended.

         SECTION 3.02.  Illegality.  If, after the date hereof,  the adoption of
any applicable law, rule or regulation,  or any change therein, or any change in
the  interpretation  or  administration  thereof by any governmental  authority,
central  bank  or  comparable   agency  charged  with  the   interpretation   or
administration thereof (any such authority,  bank or agency being referred to as
<PAGE>
an "Authority"  and any such event being  referred to as a "Change of Law"),  or
compliance  by the Bank (or its Lending  Office)  with any request or  directive
(whether or not having the force of law) of any Authority shall make it unlawful
or impossible for the Bank (or its Lending Office) to make, maintain or fund its
Euro-Dollar Loans and the Bank shall so notify the Borrower, whereupon until the
Bank notifies the Borrower that the circumstances giving rise to such suspension
no longer exist, the obligation of the Bank to make  Euro-Dollar  Loans shall be
suspended.  If the Bank shall  determine  that it may not  lawfully  continue to
maintain and fund any of its outstanding Euro-Dollar Loans to maturity and shall
so specify in such notice,  the Borrower  shall  immediately  prepay in full the
then  outstanding  principal  amount of each  Euro-Dollar  Loan,  together  with
accrued interest  thereon.  Concurrently  with prepaying each such Advance,  the
Borrower  shall  borrow an  Advance  as a Base  Rate Loan in an equal  principal
amount from the Bank and the Bank shall make such an Advance.

         SECTION 3.03.  Increased Cost and Reduced Return. (a) If after the date
hereof,  a Change of Law or compliance by the Bank (or its Lending  Office) with
any  request  or  directive  (whether  or not  having  the  force of law) of any
Authority:

         (i) shall subject the Bank (or its Lending  Office) to any tax, duty or
other charge with respect to its Euro-Dollar  Loans,  the Note or its obligation
to make or maintain  Euro-Dollar Loans, or shall change the basis of taxation of
payments to the Bank (or its Lending  Office) of the principal of or interest on
its  Euro-Dollar  Loans or any other amounts due under this Agreement in respect
of its Euro-Dollar Loans or its obligation to make or maintain Euro-Dollar Loans
(except  for changes in the rate of tax on the overall net income of the Bank or
its Lending Office  imposed by the  jurisdiction  in which the Bank's  principal
executive office or Lending Office is located); or

         (ii) shall  impose,  modify or deem  applicable  any  reserve,  special
deposit  or  similar  requirement  (including,   without  limitation,  any  such
requirement imposed by the Board of Governors of the Federal Reserve System, but
excluding any such  requirement  included in an applicable  Euro-Dollar  Reserve
Percentage)  against  assets of,  deposits with or for the account of, or credit
extended by, the Bank (or its Lending Office); or

         (iii) shall  impose on the Bank (or its  Lending  Office) or the London
interbank market any other condition  affecting its Euro-Dollar  Loans, its Note
or its obligation to make or maintain Euro-Dollar Loans;

and the result of any of the  foregoing  is to increase the cost to the Bank (or
its Lending Office) of making or maintaining any Euro-Dollar  Loan, or to reduce
the amount of any sum received or receivable by the Bank (or its Lending Office)
under this Agreement or under the Note with respect thereto, by an amount deemed
by the Bank to be material,  then,  within 15 days after demand by the Bank, the
Borrower  shall  pay to the Bank  such  additional  amount  or  amounts  as will
compensate the Bank for such increased cost or reduction.

         (b) If the Bank shall have  determined  that after the date  hereof the
adoption of any applicable law, rule or regulation  regarding  capital adequacy,
or any change therein,  or any change in the  interpretation  or  administration
thereof,  or compliance by the Bank (or its Lending  Office) with any request or
<PAGE>

directive regarding capital adequacy (whether or not having the force of law) of
any  Authority,  has or would have the effect of reducing  the rate of return on
the Bank's capital as a consequence of its obligations under this Agreement with
respect to any Advance to a level below that which the Bank could have  achieved
but for such  adoption,  change or  compliance  (taking into  consideration  the
Bank's  policies  with respect to capital  adequacy) by an amount  deemed by the
Bank to be material,  then from time to time, within 15 days after demand by the
Bank,  the Borrower shall pay to the Bank such  additional  amount or amounts as
will compensate the Bank for such reduction.

         (c) The Bank will promptly notify the Borrower of any event of which it
has knowledge,  occurring after the date hereof,  which will entitle the Bank to
compensation  pursuant to this  Section and will  designate a different  Lending
Office if such  designation  will  avoid the need for,  or reduce the amount of,
such  compensation  and will not,  in the  judgment  of the Bank,  be  otherwise
disadvantageous  to the Bank. A certificate  of the Bank  claiming  compensation
under this Section and setting forth the additional amount or amounts to be paid
to it  hereunder  shall be  conclusive  in the  absence of  manifest  error.  In
determining  such  amount,  the  Bank  may  use  any  reasonable  averaging  and
attribution methods.

         (d) The provisions of this Section shall be applicable  with respect to
any Participant  in, or Assignee or other  Transferee of, the obligations of the
Borrower hereunder to the Bank, and any calculations required by such provisions
shall be made based upon the  circumstances  of such  Participant,  Assignee  or
other Transferee.

         SECTION  3.04.  Base Rate Loans  Substituted  for Affected  Euro-Dollar
Loans. If (i) the obligation of the Bank to make or maintain  Euro-Dollar  Loans
has been  suspended  pursuant to Section 3.01 or Section  3.02, or (ii) the Bank
has demanded  compensation under Section 3.03 and the Borrower,  by at least one
Domestic  Business  Day's prior notice to the Bank,  shall have elected that the
provisions of this Section shall apply, then, unless and until the Bank notifies
the Borrower that the circumstances giving rise to such suspension or demand for
compensation no longer apply:

         (a)  all  Advances  which  would  otherwise  be  made  by the  Bank  as
Euro-Dollar Loans shall be made instead as Base Rate Loans, and

         (b) after each of its Euro-Dollar  Loans has been repaid,  all payments
of principal  which would otherwise be applied to repay such  Euro-Dollar  Loans
shall be applied to repay its Base Rate Loans instead.

         SECTION 3.05. Compensation.  Upon the request of the Bank, delivered to
the Borrower, the Borrower shall pay to the Bank such amount or amounts as shall
compensate  the Bank for any loss,  cost or  expense  incurred  by the Bank as a
result of:

         (a) any  optional  or  mandatory  payment or  prepayment  (pursuant  to
Section 3.02,  the FMA  Agreement or otherwise) of a Euro-Dollar  Loan on a date
other than (i) the first day of a calendar  month,  or (ii) an approved date for
payment or prepayment as provided for in or pursuant to the FMA Agreement; or
<PAGE>

         (b) any  failure by the  Borrower to prepay a  Euro-Dollar  Loan on the
date for such  prepayment  specified in the relevant  notice of prepayment of or
notice of reduction of the Commitment hereunder, as the case may be.


                      ARTICLE IV. CONDITIONS TO BORROWINGS

         SECTION 4.01. Conditions to First Borrowing. The obligation of the Bank
to make an  Advance on the  occasion  of the first  Borrowing  is subject to the
satisfaction  of the  conditions  set forth in  Section  4.02 and the  following
additional conditions:

         (a)  receipt  by  the  Bank  from  the  Borrower  of  a  duly  executed
counterpart of this Agreement signed by the Borrower;

         (b) receipt by the Bank of the duly  executed Note  complying  with the
provisions of Section 2.03;

         (c)  receipt by the Bank of an opinion of counsel of Gallop,  Johnson &
Neuman, L.C., counsel for the Borrower and Guarantors, substantially in the form
of Exhibit B hereto,  and  covering  such  additional  matters  relating  to the
transactions contemplated hereby as the Bank may reasonably request;

         (d) receipt by the Bank of a  certificate,  dated the Closing  Date and
substantially   in  the  form  attached   hereto  at  Exhibit  D  (the  "Closing
Certificate"),  signed by a principal  financial  officer of the Borrower to the
effect that (i) no Default  hereunder  has  occurred  and is  continuing  on the
Closing  Date  and (ii)  the  representations  and  warranties  of the  Borrower
contained in Article V are true on and as of the Closing Date;  and if the first
Advance is made by the Bank  after the  Closing  Date,  receipt by the Bank of a
certificate,  dated  the  date  of the  first  Advance,  signed  by a  principal
financial  officer of the  Borrower to the effect that (i) no Default  hereunder
has occurred  and is  continuing  on the date of the first  Advance and (ii) the
representations  and warranties of the Borrower  contained in Article V are true
on and as of the date of the first Advance hereunder;

         (e) receipt by the Bank of all documents  which the Bank may reasonably
request relating to the existence of the Borrower,  the corporate  authority for
and the  validity of this  Agreement,  the Note and the other Loan  Documents to
which the Borrower is a party,  and any other matters  relevant  hereto,  all in
form and substance  satisfactory  to the Bank,  including  without  limitation a
certificate  of  incumbency  of the  Borrower,  signed  by the  Secretary  or an
Assistant  Secretary of the Borrower and  substantially in the form of Exhibit E
hereto  (the  "Officer's  Certificate"),   certifying  as  to  the  names,  true
signatures and incumbency of the officer or officers of the Borrower  authorized
to execute and deliver the Loan Documents, and certified copies of the following
items:  (i) the  Borrower's  Certificate of  Incorporation,  (ii) the Borrower's
Bylaws,  (iii) a  certificate  of the  Secretary of State (or other  appropriate
office)  of the  jurisdiction  of the  Borrower's  incorporation  as to the good
<PAGE>

standing  of  the  Borrower  as a  corporation  of  such  jurisdiction,  (iv)  a
certificate  of the Secretary of State of North Carolina as to the good standing
of the  Borrower as a foreign  corporation  under the laws of the State of North
Carolina,  and (v) the action  taken by the Board of  Directors  of the Borrower
authorizing  the  Borrower's   execution,   delivery  and  performance  of  this
Agreement,  the Note and the other Loan  Documents  to which the  Borrower  is a
party;

         (f) receipt by the Bank of the duly  executed FMA  Agreement,  together
with all Schedules and supplements thereto;

         (g) duly executed UCC financing statements and a duly executed Security
Agreement (the "Security  Agreement")  from the Borrower  granting to or for the
benefit  of the  Bank a first  priority  lien on and  security  interest  in the
Collateral;

         (h) receipt by the Bank of a Guaranty  Agreement  satisfactory  in form
and substance to the Bank (the  "Guaranty  Agreement"),  and duly executed by S.
Leslie Flegel,  Elynor  Flegel,  William H. Lee, Jr., and Theresa O. Lee (herein
collectively referred to as the "Guarantors") to and in favor of the Bank;

         (i) policies of  insurance or  certificates  evidencing  such  policies
(with loss payable clauses satisfactory to the Bank) as required pursuant to the
Security Agreement;

         (j) a Quarterly Receivables Certification dated as of July 31, 1996 and
the financial  information  required in Sections 6.01(b) and (c) with respect to
the Fiscal Quarter ending July 31,1996;

         (k) Uniform Commercial Codes searches  confirming the Bank's first lien
position with respect to the Collateral;

         (l) receipt by the Bank of payment of the Commitment Fee; and

         (m) such  other  documents  or items  as the  Bank or its  counsel  may
reasonably request.

         SECTION 4.02. Conditions to All Borrowings.  The obligation of the Bank
to make  an  Advance  on the  occasion  of  each  Borrowing  is  subject  to the
satisfaction of the following conditions:

         (a) the fact that,  immediately after such Borrowing,  no Default shall
have occurred and be continuing;

         (b) the fact that the  representations  and  warranties of the Borrower
contained  in  Article V shall be true on and as of the date of such  Borrowing;
and
<PAGE>

         (c) the fact that,  immediately  after such  Borrowing,  the  aggregate
outstanding  principal  amount of the Advances will not exceed the lesser of (i)
the amount of the Commitment, or (ii) the Borrowing Base.

Each  Advance  hereunder  and  under the FMA  Agreement  shall be deemed to be a
representation  and  warranty by the  Borrower on the date of such Advance as to
the facts  specified in clauses (a), (b) and (c) of this Section;  provided that
such Advance shall not be deemed to be such a representation and warranty to the
effect set forth in Section 5.04(b) as to any event,  act or condition  having a
Material  Adverse Effect which has theretofore  been disclosed in writing by the
Borrower  to the  Bank if the  aggregate  outstanding  principal  amount  of the
Advances  immediately  after  such  Borrowing  will  not  exceed  the  aggregate
outstanding principal amount of Advances immediately before such Borrowing.

                    ARTICLE V. REPRESENTATIONS AND WARRANTIES

         The Borrower represents and warrants that:

         SECTION  5.01.  Corporate  Existence  and  Power.  The  Borrower  is  a
corporation duly organized, validly existing and in good standing under the laws
of the jurisdiction of its incorporation, is duly qualified to transact business
in every jurisdiction  where, by the nature of its business,  such qualification
is  necessary,  and has all  corporate  powers  and all  governmental  licenses,
authorizations,  consents and approvals required to carry on its business as now
conducted.

         SECTION 5.02. Corporate and Governmental Authorization;  Contravention.
The execution,  delivery and performance by the Borrower of this Agreement,  the
Note and the other  Loan  Documents  (i) are  within  the  Borrower's  corporate
powers, (ii) have been duly authorized by all necessary corporate action,  (iii)
require no action by or in respect of, or filing with,  any  governmental  body,
agency or official,  (iv) do not contravene,  or constitute a default under, any
provision of applicable law or regulation or of the certificate of incorporation
or by-laws of the Borrower or of any  agreement,  judgment,  injunction,  order,
decree or other instrument  binding upon the Borrower,  and (v) do not result in
the creation or imposition of any Lien on any asset of the Borrower.

         SECTION 5.03.  Binding Effect.  This Agreement  constitutes a valid and
binding agreement of the Borrower  enforceable in accordance with its terms, and
the Note and the other Loan Documents, when executed and delivered in accordance
with this  Agreement,  will  constitute  valid and  binding  obligations  of the
Borrower  enforceable in accordance with their respective  terms,  provided that
the  enforceability  hereof  and  thereof  is  subject  in each case to  general
principles of equity and to  bankruptcy,  insolvency  and similar laws affecting
the enforcement of creditors' rights generally.

         SECTION  5.04.  Financial  Information.  (a) The  balance  sheet of the
Borrower  as of January  31, 1996 and the  related  consolidated  statements  of
income,  shareholders'  equity and cash flows for the  Fiscal  Year then  ended,
reported on by BDO Seidman LLP, copies of which have been delivered to the Bank,
and the unaudited  financial  statements of the Borrower for the interim  period
<PAGE>
ended July 31, 1996,  copies of which have been  delivered  to the Bank,  fairly
present,  in conformity  with  generally  accepted  accounting  principles,  the
financial  position  of the  Borrower  as of  such  dates  and  its  results  of
operations and cash flows for such periods stated.

         (b) Since July 31,  1996  there has been no event,  act,  condition  or
occurrence having a Material Adverse Effect.

         (c)  The  Borrower's   federal   taxpayer   identification   number  is
43-1710906.

         SECTION 5.05.  Litigation.  Except as disclosed in Schedule 5.05, there
is no action,  suit or proceeding  pending,  or to the knowledge of the Borrower
threatened,  against or affecting the Borrower before any court or arbitrator or
any governmental  body,  agency or official which could have or cause a Material
Adverse  Effect,  or which in any manner draws into question the validity of, or
could impair the ability of the Borrower to perform its obligations  under, this
Agreement, the Note or any of the other Loan Documents.

         SECTION 5.06. Compliance with ERISA. (a) The Borrower does not have any
employee  pension  benefit plan which is covered by Title IV of ERISA or that is
subject to the minimum funding standards under Section 412 of the Code.

         (b) The Borrower and each member of the Controlled Group have fulfilled
their obligations under the minimum funding standards of ERISA and the Code with
respect to any Plan and are in  compliance  in all  material  respects  with the
presently applicable provisions of ERISA and the Code, and have not incurred any
liability to the PBGC or any Plan under Title IV of ERISA.

         (c) Neither the Borrower nor any member of the  Controlled  Group is or
ever has been obligated to contribute to any Multiemployer Plan.

         SECTION  5.07.  Taxes.  There have been filed on behalf of the Borrower
all  Federal,  state and local  income,  excise,  property and other tax returns
which are  required to be filed by it and all taxes due pursuant to such returns
or pursuant to any assessment received by or on behalf of the Borrower have been
paid. The charges, accruals and reserves on the books of the Borrower in respect
of taxes or other  governmental  charges  are, in the  opinion of the  Borrower,
adequate.  United  States  income tax returns of the Borrower have been examined
and closed through the Fiscal Year ended January 31, 1996.

         SECTION 5.08. Subsidiaries. The Borrower has no Subsidiaries.

         SECTION  5.09.  Not  an  Investment  Company.  The  Borrower  is not an
"investment  company" within the meaning of the Investment  Company Act of 1940,
as amended.

         SECTION 5.10.  Ownership of Property;  Liens. The Borrower has title to
its Properties and assets  sufficient for the conduct of its business,  and none
of such  Properties  or assets  is  subject  to any Lien  except  for  Permitted
Encumbrances. All patents, trademarks, tradenames, copyrights,  technologies and
applications  for such owned by or  requested  in the name of the  Borrower  are
shown on Schedule 5.10 hereto.
<PAGE>

         SECTION 5.11. No Default.  The Borrower is not in default under or with
respect to any agreement, instrument or undertaking to which it is a party or by
which it or any of its  property  is bound which could have or cause of Material
Adverse Effect. No Default has occurred and is continuing.

         SECTION 5.12. Full Disclosure.  All information heretofore furnished by
the Borrower to the Bank for purposes of or in connection with this Agreement or
any  transaction  contemplated  hereby  is, and all such  information  hereafter
furnished by the  Borrower to the Bank will be,  true,  accurate and complete in
every material respect or based on reasonable  estimates on the date as of which
such information is stated or certified.  The Borrower has disclosed to the Bank
in  writing  any and all facts  which  could  have or cause a  Material  Adverse
Effect.

         SECTION 5.13. Environmental Matters. (a) The Borrower is not subject to
any Environmental  Liability which could have or cause a Material Adverse Effect
and the Borrower has not been  designated  as a  potentially  responsible  party
under  CERCLA  or  under  any  state  statute  similar  to  CERCLA.  None of the
Properties  have  been  identified  on any  current  or  proposed  (i)  National
Priorities  List under 40 C.F.R.  ss. 300,  (ii)  CERCLIS list or (iii) any list
arising from a state statute similar to CERCLA.

         (b) No  Hazardous  Materials  have  been or are being  used,  produced,
manufactured,  processed, generated, stored, disposed of, managed at, or shipped
or transported to or from the Properties or are otherwise  present at, on, in or
under the  Properties,  or, to the best of the knowledge of the Borrower,  at or
from any adjacent  site or facility,  except for  Hazardous  Materials,  such as
cleaning solvents, pesticides and other materials used, produced,  manufactured,
processed, generated, stored, disposed of, and managed in the ordinary course of
business in compliance with all applicable Environmental Requirements.

         (c)  The  Borrower,  and  each  of its  Affiliates,  has  procured  all
Environmental  Authorizations  necessary for the conduct of its business, and is
in  compliance  with  all  Environmental  Requirements  in  connection  with the
operation of the Properties  and the  Borrower's,  and each of its  Affiliate's,
respective businesses.

         SECTION 5.14.  Compliance with Laws. The Borrower is in compliance with
all applicable laws,  including,  without  limitation,  all Environmental  Laws,
except where any failure to comply with any such laws would not, alone or in the
aggregate, have a Material Adverse Effect.

         SECTION 5.15.  Capital  Stock.  All Capital Stock,  debentures,  bonds,
notes and all other securities of the Borrower  presently issued and outstanding
are  validly  and  properly  issued  in  accordance  with all  applicable  laws,
including,  but not limited to, the "Blue Sky" laws of all applicable states and
the federal securities laws.

         SECTION 5.16. Margin Stock. The Borrower is not engaged principally, or
as one of its  important  activities,  in the business of purchasing or carrying
any Margin  Stock,  and no part of the  proceeds of any Advance  will be used to
<PAGE>

purchase or carry any Margin Stock or to extend credit to others for the purpose
of  purchasing  or carrying any Margin  Stock,  or be used for any purpose which
violates, or which is inconsistent with, the provisions of Regulation X.

         SECTION  5.17.  Insolvency.  After giving  effect to the  execution and
delivery  of the Loan  Documents  and the  making  of the  Advances  under  this
Agreement and under the FMA  Agreement,  the Borrower  will not be  "insolvent,"
within the  meaning of that term as defined in ss. 101 of Title 11 of the United
States  Code  or  Section  2 of  the  Uniform  Fraudulent  Transfer  Act,  or as
contemplated in N.C.G.S.  ss. 39-15,  et. seq. or any other applicable state law
pertaining to fraudulent transfers, as each may be amended from time to time, or
be  unable to pay its debts  generally  as such  debts  become  due,  or have an
unreasonably  small  capital to engage in any business or  transaction,  whether
current or contemplated.

         SECTION 5.18. Insurance. The Borrower maintains (in its own name), with
financially  sound and reputable  insurance  companies,  insurance on all of its
Properties,  Equipment,  Fixtures,  and Inventory,  in at least such amounts and
against at least such risks as are usually  insured  against in the same general
area by companies of established repute engaged in the same or similar business.


                              ARTICLE VI. COVENANTS

         The  Borrower  agrees  that,  so long as the  Commitment  is in  effect
hereunder  or any  amount  payable  under the Note,  this  Agreement  or the FMA
Agreement remains unpaid:

         SECTION 6.01. Information. The Borrower will deliver to the Bank:

         (a) as soon as available  and in any event within 90 days after the end
of each  Fiscal  Year,  a balance  sheet of the  Borrower  as of the end of such
Fiscal Year and the related statements of income,  shareholders' equity and cash
flows for such Fiscal Year,  setting forth in each case in comparative  form the
figures for the previous  fiscal year, all certified by BDO Seidman LLP or other
independent  public  accountants of nationally  recognized  standing,  with such
certification  to be free of exceptions  and  qualifications  not  acceptable to
Bank;

         (b) as soon as available  and in any event within 60 days after the end
of each of the first three  quarters of each Fiscal Year, a balance sheet of the
Borrower as of the end of such  quarter and the related  statement of income and
statement  of cash flows for such quarter and for the portion of the Fiscal Year
ended at the end of such quarter, setting forth in each case in comparative form
the figures for the corresponding  quarter and the corresponding  portion of the
previous Fiscal Year, all certified (subject to normal year-end  adjustments) as
to  fairness of  presentation,  generally  accepted  accounting  principles  and
consistency by the chief financial  officer or the chief  accounting  officer of
the Borrower;

         (c)  simultaneously   with  the  delivery  of  each  set  of  financial
statements referred to in clauses (a) and (b) above, a certificate substantially
in the form of Exhibit H attached hereto (the "Compliance Certificate"),  of the
<PAGE>
chief  financial  officer or the chief  accounting  officer of the  Borrower (i)
setting  forth in  reasonable  detail the  calculations  required  to  establish
whether the Borrower was in compliance  with the  requirements  of Sections 6.03
through  6.07,  inclusive  on the  date of such  financial  statements  and (ii)
stating whether any Default exists on the date of such  certificate  and, if any
Default then exists,  setting forth the details thereof and the action which the
Borrower is taking or proposes to take with respect thereto;

         (d)  simultaneously  with the delivery of each set of annual  financial
statements  referred  to in  clause  (a)  above,  a  statement  of the  firm  of
independent  public  accountants which reported on such statements to the effect
that  nothing  has come to their  attention  to cause them to  believe  that any
Default existed on the date of such financial statements;

         (e) within five Domestic Business Days after the Borrower becomes aware
of the occurrence of any Default,  a certificate of the chief financial  officer
or the chief  accounting  officer  of the  Borrower  setting  forth the  details
thereof  and the action  which the  Borrower  is taking or proposes to take with
respect thereto;

         (f)  promptly  upon the  mailing  thereof  to the  shareholders  of the
Borrower  generally,  copies  of all  financial  statements,  reports  and proxy
statements so mailed;

         (g)  promptly  upon the  filing  thereof,  copies  of all  registration
statements  (other than the exhibits thereto and any registration  statements on
Form S-8 or its equivalent)  and annual,  quarterly or monthly reports which the
Borrower shall have filed with the Securities and Exchange Commission;

         (h) if and when any  member  of the  Controlled  Group  (i) gives or is
required to give notice to the PBGC of any Reportable  Event with respect to any
Plan which might  constitute  grounds for a termination of such Plan under Title
IV of ERISA,  or knows that the plan  administrator  of any Plan has given or is
required to give notice of any such  Reportable  Event,  a copy of the notice of
such  Reportable  Event given or required to be given to the PBGC; (ii) receives
notice of complete or partial  withdrawal  liability  under Title IV of ERISA, a
copy of such notice;  or (iii)  receives  notice from the PBGC under Title IV of
ERISA of an intent to terminate or appoint a trustee to  administer  any Plan, a
copy of such notice;

         (i) as soon as available and in any event within  forty-five  (45) days
after  the  end of  each  Fiscal  Quarter  of  each  Fiscal  Year,  a  Quarterly
Receivables  Certification,  dated as of the last day of the  applicable  Fiscal
Quarter; and

         (j)  from  time to  time  such  additional  information  regarding  the
financial  position  or  business  of the  Borrower  as the Bank may  reasonably
request.

         SECTION 6.02.  Inspection of Property,  Books and Records. The Borrower
will keep proper books of record and account  which  fairly state the  financial
position of the Borrower in all material  respects in conformity  with generally
<PAGE>
accepted accounting  principles with respect to all dealings and transactions in
relation to its business and activities;  and will permit representatives of the
Bank at the Bank's expense prior to the occurrence of an Event of Default and at
the Borrower's  expense after the occurrence of an Event of Default to visit and
inspect any of their respective  properties,  to examine and make abstracts from
any of their  respective  books and  records  and to  discuss  their  respective
affairs,  finances and accounts with their  respective  officers,  employees and
independent public  accountants.  The Borrower agrees to cooperate and assist in
such visits and inspections,  in each case at such reasonable times and as often
as may reasonably be desired.

         SECTION 6.03. Ratio of EBILT to Interest Expense and Lease Obligations.
As of January 31,  1997,  the ratio of EBILT for the Fiscal  Quarter then ending
and the  immediately  preceding three Fiscal Quarters to the sum of (i) Interest
Expense and (ii) Lease  Obligations,  actually paid during such Fiscal Quarters,
will not be less than  2.00 to 1.00;  and as of the end of each  Fiscal  Quarter
thereafter,  the ratio of EBILT  for the  Fiscal  Quarter  then  ending  and the
immediately  preceding three Fiscal Quarters to the sum of (i) Interest  Expense
and (ii) Lease Obligations,  actually paid during such Fiscal Quarters, will not
be less than 2.50 to 1.00.

         SECTION 6.04.  Ratio of Funded Debt to EBITDA.  As of July 31, 1997 and
as of the end of each Fiscal  Quarter  thereafter,  the ratio of Funded Debt for
the Fiscal  Quarter  then ending to EBITDA for such  Fiscal  Quarter and for the
immediately preceding three Fiscal Quarters, will not be less than 4.00 to 1.00.

         SECTION 6.05.  Ratio of Funded Debt to Total  Capitalization.  From the
Closing  Date  through the Fiscal  Quarter  ending July 31,  1997,  the ratio of
Funded Debt to Total  Capitalization shall not exceed 65.0%; from August 1, 1997
through January 31, 1998, the ratio of Funded Debt to Total Capitalization shall
not exceed  60.0%;  from  February 1, 1998 through  July 31, 1998,  the ratio of
Funded Debt to Total  Capitalization  shall not exceed 55.0%; and from and after
August  1,  1998,  the ratio of Funded  Debt to Total  Capitalization  shall not
exceed 50.0%.

         SECTION 6.06. Minimum Tangible Net Worth. Tangible Net Worth will at no
time be less than $3,600,000.00 plus the sum of 50.0% of the cumulative Reported
Net Income of the  Borrower  during any period after July 31, 1996 (taken as one
accounting  period),  calculated  quarterly but excluding from such calculations
any quarter in which the Net Income of the Borrower is negative.

         SECTION 6.07. Accounts Receivable. Tier I Eligible Receivables shall at
all times comprise more than fifty percent (50%) of the Borrower's  Receivables.
At no time shall total  Receivables  to the  Canadian  companies  identified  on
Schedule  1.01  attached  hereto  exceed in the  aggregate  ten percent (10%) of
Eligible Receivables.

         SECTION  6.08.  Restricted  Payments.  The Borrower will not declare or
make any  Restricted  Payment  during any Fiscal Year except from Net Income and
then only after  providing  for  payment of all  current  principal  payments on
Long-Term  Debt;  provided  that after giving  effect to the payment of any such
Restricted  Payments,  the Borrower will be in full  compliance  with all of the
provisions of this Agreement.
<PAGE>

         SECTION 6.09.  Loans or Advances.  The Borrower shall not make loans or
advances  to any  Person  except:  (i) the  existing  loans to  officers  of the
Borrower as reflected on the financial  information submitted by the Borrower to
the Bank under Section  6.01(b) and (c) of this Agreement for the Fiscal Quarter
ending July 31,  1996;  and (ii)  deposits  required by  government  agencies or
public utilities;  provided that after giving effect to the making of any loans,
advances  or  deposits  permitted  by clause  (i) or (ii) of this  Section,  the
Borrower will be in full compliance with all the provisions of this Agreement.

         SECTION 6.10.  Investments.  The Borrower shall not make Investments in
any Person except  investments  in (i) direct  obligations  of the United States
Government  maturing within one year,  (ii)  certificates of deposit issued by a
commercial bank whose credit is satisfactory to the Bank, (iii) commercial paper
rated A-1 or the equivalent  thereof by Standard & Poor's  Corporation or P-1 or
the equivalent  thereof by Moody's  Investors  Service,  Inc. and in either case
maturing within 6 months after the date of acquisition, and/or (iv) tender bonds
the payment of the  principal of and  interest on which is fully  supported by a
letter of credit issued by a United States bank whose long-term  certificates of
deposit  are rated at least AA or the  equivalent  thereof by  Standard & Poor's
Corporation and Aa or the equivalent thereof by Moody's Investors Service, Inc.

         SECTION 6.11. Negative Pledge. The Borrower shall not create, assume or
suffer to exist any Lien on any asset  now owned or  hereafter  acquired  by it,
except for Permitted Encumbrances.

         SECTION 6.12. Maintenance of Existence. The Borrower shall maintain its
corporate  existence and carry on its business in substantially  the same manner
and in  substantially  the same  fields as such  business  is now carried on and
maintained.

         SECTION  6.13.  Dissolution.  The  Borrower  shall not suffer or permit
dissolution  or  liquidation  either in whole or in part or redeem or retire any
shares of its own stock.

         SECTION 6.14. Consolidations, Mergers and Sales of Assets. The Borrower
will not consolidate or merge with or into, or sell, lease or otherwise transfer
all or any  substantial  part of its assets to, any other  Person,  or create or
acquire any  Subsidiary,  or  discontinue  or  eliminate  any  business  line or
segment, provided that

         (a) the Borrower  may merge with another  Person if (i) such Person was
organized  under the laws of the United  States of America or one of its states,
(ii) the Borrower is the corporation surviving such merger and (iii) immediately
after  giving  effect to such  merger,  no Default  shall have  occurred  and be
continuing,

         (b) the foregoing  limitation on the sale,  lease or other  transfer of
assets and on the  discontinuation  or elimination of a business line or segment
shall not  prohibit,  during any  Fiscal  Quarter,  a transfer  of assets or the
discontinuance  or  elimination  of a  business  line or  segment  (in a  single
transaction or in a series of related  transactions) unless the aggregate assets
to be so  transferred  or  utilized  in a  business  line  or  segment  to be so
discontinued,  when  combined with all other assets  transferred,  and all other
assets  utilized in all other  business lines or segments  discontinued,  during
<PAGE>
such Fiscal Quarter and the immediately preceding seven Fiscal Quarters,  either
(x)  constituted  more than 10% of Total Assets at the end of the eighth  Fiscal
Quarter immediately  preceding such Fiscal Quarter, or (y) contributed more than
10% of Operating Profits during the eight Fiscal Quarters immediately  preceding
such Fiscal Quarter.

         SECTION  6.15.  Use of  Proceeds.  No  portion of the  proceeds  of the
Advances  will be used by the Borrower (i) in  connection  with any tender offer
for, or other  acquisition  of,  stock of any  corporation  with a view  towards
obtaining control of such other  corporation,  (ii) directly or indirectly,  for
the purpose,  whether  immediate,  incidental  or  ultimate,  of  purchasing  or
carrying  any  Margin  Stock,  or (iii)  for any  purpose  in  violation  of any
applicable law or regulation.

         SECTION  6.16.  Compliance  with Laws;  Payment of Taxes.  The Borrower
will,  and will  cause  each  member of the  Controlled  Group to,  comply  with
applicable  laws  (including but not limited to ERISA),  regulations and similar
requirements  of governmental  authorities  (including but not limited to PBGC),
except where the necessity of such  compliance is being  contested in good faith
through  appropriate  proceedings  diligently  pursued.  The  Borrower  will pay
promptly  when due all  taxes,  assessments,  governmental  charges,  claims for
labor,  supplies,  rent and other obligations  which, if unpaid,  might become a
lien against the property of the Borrower, except liabilities being contested in
good faith by appropriate  proceedings  diligently pursued and against which, if
requested by the Bank,  the Borrower  will set up reserves  satisfactory  to the
Bank.

         SECTION 6.17.  Insurance.  The Borrower will  maintain,  or cause to be
maintained,  public liability insurance and fire and extended coverage insurance
on all assets owned by it, all in such form and amounts as are  consistent  with
industry practices and satisfactory to the Bank and with such insurers as may be
satisfactory to the Bank. The Borrower will maintain, or cause to be maintained,
business interruption  insurance in such form and amounts as are satisfactory to
the Bank and with insurers as may be  satisfactory to the Bank. Such policies of
insurance or  certificates  evidencing such policies shall be deposited with the
Bank, or the Borrower will furnish to the Bank such evidence of insurance as the
Bank may require.  All such policies  insuring  Collateral  shall contain a loss
payable  clause,  in a form  satisfactory  to the Bank, in its sole  discretion,
naming the Bank as loss payee as its interests  may appear.  Each such policy of
insurance or  endorsement  shall contain a clause  requiring the insurer to give
the Bank not less than thirty (30) days  written  notice  before any such policy
shall be altered or cancelled or the coverage  thereunder reduced or restricted.
Unless  written  consent to the contrary is first  obtained  from the Bank,  all
proceeds payable under any such policy shall be payable in any event to the Bank
(regardless  of whether an Event of Default  has  occurred  hereunder),  and the
insurer named therein is hereby  authorized and directed by the Borrower to make
payment  for any loss  under  any such  policy of  insurance  to the Bank as its
interests may appear, rather than to the Borrower and the Bank jointly. The Bank
may act as the Borrower's  agent in adjusting or compromising any loss under any
such insurance policy and in collecting and receiving the proceeds from any such
policy,  and the  Bank  is  hereby  appointed  the  Borrower's  attorney-in-fact
(without  requiring  the Bank to act as such) to endorse  any check which may be
payable to the Borrower and to collect such returned or unearned premiums or the
proceeds of such  insurance,  and any amount so collected may be applied  toward
satisfaction  of any of the  liabilities,  indebtedness  or  obligations  of the
Borrower  evidenced  by the Note or  arising  from or in  connection  with  this
Agreement. The Borrower hereby agrees that, if the Borrower shall default in its
<PAGE>

obligation  hereunder to insure the Collateral in a manner  satisfactory  to the
Bank, or in the event the Borrower  fails to pay or cause to be paid the premium
on any insurance required hereunder, then the Bank shall have the right (but not
the obligation),  in its sole  discretion,  to procure such insurance and/or pay
any premium on such insurance,  and to charge the costs of same to the Borrower,
and the Bank may, at its option,  demand  reimbursement by the Borrower for such
amounts so paid with  interest  thereon at the Default Rate, or the Bank may, at
its option,  add all such costs and expenses  incurred by the Bank to the unpaid
principal  amount  of  the  liabilities,  indebtedness  and  obligations  of the
Borrower  evidenced  by the Note and  arising  from or in  connection  with this
Agreement  (which costs and expenses  shall become a part thereof and shall bear
interest  at the  Default  Rate  or  the  highest  contract  rate  permitted  by
applicable law whichever is less);  and all of the foregoing shall be secured by
the Collateral.

         SECTION 6.18.  Change in Fiscal Year.  The Borrower will not change its
Fiscal Year without the consent of the Bank.

         SECTION 6.19.  Maintenance of Property. The Borrower shall maintain all
of its  Properties  and  assets in good  condition,  repair and  working  order,
ordinary wear and tear excepted,  and will pay and discharge or cause to be paid
and discharged  when due, the cost of repairs to or maintenance of the same, and
will pay or cause to be paid all rental or  mortgage  payments  due on such real
estate.  The Borrower  hereby  agrees  that,  in the event it fails to pay or to
cause to be paid any such  payment  which  failure  continues  for five (5) days
(unless the validity or amount of such payment is being contested in good faith,
by  appropriate  proceedings  diligently  pursued  and  the  amount  thereof  is
adequately  reserved),  the Bank may (but shall have no obligation to) do so and
shall be reimbursed by the Borrower  therefor on demand with interest thereon at
the Default Rate. The Borrower will comply with all obligations under the leases
to which the Borrower is a party with regard to the Properties.

         SECTION 6.20.  Environmental Notices. The Borrower shall furnish to the
Bank prompt written notice of all Environmental Liabilities, pending, threatened
or anticipated Environmental Proceedings,  Environmental Notices,  Environmental
Judgments and Orders, and Environmental Releases at, on, in, under or in any way
affecting the Properties or any adjacent  property,  and all facts,  events,  or
conditions that could lead to any of the foregoing.

         SECTION 6.21.  Environmental  Matters.  The Borrower will not, and will
not permit any Third Party to, use,  produce,  manufacture,  process,  generate,
store, dispose of, manage at, or ship or transport to or from the Properties any
Hazardous  Materials except for Hazardous  Materials such as cleaning  solvents,
pesticides and other similar materials used, produced, manufactured,  processed,
generated,  stored,  disposed or managed in the  ordinary  course of business in
compliance with all applicable Environmental Requirements.

         SECTION 6.22.  Environmental Release. The Borrower agrees that upon the
occurrence of an  Environmental  Release it will act  immediately to investigate
the  extent of,  and to take  appropriate  remedial  action to  eliminate,  such
Environmental Release,  whether or not ordered or otherwise directed to do so by
any Environmental Authority.
<PAGE>

         SECTION 6.23. Transactions with Affiliates.  The only transactions with
Affiliates  of Borrower to which the Borrower is a party are those  transactions
with  Affiliates  disclosed in the  Borrower's  Form 10-K annual  report for the
Fiscal Year  ending  January 31,  1996 and the  Borrower's  Form 10-Q  quarterly
report for July 31, 1996,  copies of which have been  provided to the Bank;  and
otherwise,  the Borrower shall not enter into, or be a party to, any transaction
with any Affiliate of the Borrower (which Affiliate is not the Borrower), except
as  permitted  by law and in the  ordinary  course of business  and  pursuant to
reasonable terms which are disclosed to the Bank, consented to in writing by the
Bank,  and are no less  favorable  to  Borrower  than  would  be  obtained  in a
comparable arm's length transaction with a Person which is not an Affiliate.

         SECTION  6.24.  Collateral.  (a) The Borrower will collect its Accounts
and sell its Inventory only in the ordinary course of its business.

         (b) The  Borrower  will  keep  accurate  and  complete  records  of its
Accounts, Inventory and Equipment, consistent with sound business practices.

         (c) The  Borrower  will notify the Bank ten (10) days in advance of any
change in the location of any of its places of business or of the  establishment
of any new, or the  discontinuance of any existing,  place of business or of the
locations  at which any of the  Collateral  is kept;  and all  locations  of the
Borrower's  places of business and all locations at which any of the  Collateral
is kept are listed on Exhibit G attached hereto.

         (d) If requested by the Bank in writing,  the Borrower  will furnish to
the Bank  written  reports,  in addition to the other  reports and  certificates
required  of  Borrower  under  this  Agreement,   detailing  the  aging  of  the
Receivables  and  collections  thereof,  and containing  such  information  with
respect thereto as the Bank may specify.  Such reports shall be furnished by the
Borrower daily, if required by the Bank.

         (e) If  requested  by the  Bank in  writing  from  time to time  and at
intervals  designated  by  the  Bank,  Borrower  shall  provide  the  Bank  with
schedules,  in  addition  to the other  reports  and  certificates  required  of
Borrower under this  Agreement,  of all of Borrower's  Inventory,  itemizing and
describing the kind,  type,  quality and quantity of such Inventory,  Borrower's
cost therefor and selling price thereof, together with such support documents as
the Bank may  request,  including,  without  limitation,  invoices  relating  to
Borrower's purchase of goods listed in said schedule; and the Borrower shall not
sell Inventory on consignment.

         SECTION 6.25.  Interest Rate  Protection.  The Borrower will obtain and
maintain interest rate protection (for example, without limitation,  an interest
rate swap,  cap,  floor or collar),  satisfactory  to the Bank on at least fifty
percent (50%) of the Commitment.  The Borrower agrees that it will, from time to
time,  execute and deliver to the Bank,  or cause to be executed and  delivered,
such further instruments,  documents,  contracts and agreement as may reasonably
be required by the Bank for carrying  out the  requirements  for  interest  rate
protection or  facilitating  the  performance by the Borrower of its obligations
under this Section 6.25.
<PAGE>
                              ARTICLE VII. DEFAULTS

         SECTION 7.01.  Events of Default.  The occurrence of any one or more of
the following  events shall constitute an Event of Default by the Borrower under
this Agreement:

         (a) the  Borrower  shall  fail to pay  when  due any  principal  of any
Advance,  or shall  fail to pay any  interest  on any  Advance  within  five (5)
Domestic  Business Days after such  interest  shall become due, or shall fail to
pay any fee or other amounts payable hereunder within five (5) Domestic Business
Days after such fee or other amount becomes due; or

         (b) the  Borrower  shall  fail  to  observe  or  perform  any  covenant
contained in Sections 6.03 through 6.15, inclusive,  and Sections 6.17 and 6.24;
or

         (c) the  Borrower  shall fail to observe or  perform  any  covenant  or
agreement contained in this Agreement (other than those covered by clause (a) or
(b) above) for thirty  (30) days after the earlier of (i) the first day on which
a responsible  officer of the Borrower has  knowledge of such  failure,  or (ii)
written notice thereof has been given to the Borrower by the Bank; or

         (d) any  representation,  warranty,  certification or statement made by
the Borrower in Article V, or deemed made by the Borrower or any  Guarantor,  in
any certificate,  financial  statement or other document  delivered  pursuant to
this Agreement or the Guaranty  Agreement  shall prove to have been incorrect in
any material respect when made (or deemed made); or

         (e) the Borrower  shall fail to make any payment when due or within any
applicable  grace period in respect of Debt  outstanding  (other than the Note),
which Debt in the aggregate exceeds $100,000.00; or

         (f)  any  event  or  condition   shall  occur  which   results  in  the
acceleration  of  the  maturity  of  Debt  outstanding  of the  Borrower  or any
Guarantor  which in the aggregate  exceeds  $100,000.00  or the purchase of such
Debt by the Borrower (or its  designee) or by such  Guarantor  (or his designee)
prior to the  scheduled  maturity  thereof  or enables  (or,  with the giving of
notice or lapse of time or both,  would  enable) the holders of such Debt or any
Person acting on such  holders'  behalf to  accelerate  the maturity  thereof or
require  the  purchase  thereof by the  Borrower  (or its  designee)  or by such
Guarantor (or his designee)  prior to the scheduled  maturity  thereof,  without
regard to whether such  holders or other  Person shall have  exercised or waived
their right to do so;

         (g) the Borrower or any Guarantor  shall  commence a voluntary  case or
other  proceeding  seeking  liquidation,  reorganization  or other  relief  with
respect to itself or its debts under any bankruptcy, insolvency or other similar
<PAGE>
law now or  hereafter  in  effect  or  seeking  the  appointment  of a  trustee,
receiver,  liquidator,  custodian  or  other  similar  official  of  it  or  any
substantial part of its property,  or shall consent to any such relief or to the
appointment of or taking  possession by any such official in an involuntary case
or other proceeding commenced against it, or shall make a general assignment for
the  benefit  of  creditors,  or shall fail  generally  to pay its debts as they
become  due,  or  shall  take  any  corporate  action  to  authorize  any of the
foregoing; or

         (h) an involuntary case or other proceeding shall be commenced  against
the  Borrower or any  Guarantor  seeking  liquidation,  reorganization  or other
relief with respect to it or its debts under any bankruptcy, insolvency or other
similar law now or hereafter in effect or seeking the  appointment of a trustee,
receiver,  liquidator,  custodian  or  other  similar  official  of  it  or  any
substantial part of its property,  and such involuntary case or other proceeding
shall remain  undismissed  and unstayed for a period of 60 days; or an order for
relief shall be entered  against the Borrower or any Guarantor under the federal
bankruptcy laws as now or hereafter in effect; or

         (i) the  Borrower or any member of the  Controlled  Group shall fail to
pay when due any material amount which it shall have become liable to pay to the
PBGC or to any  Plan  under  Title IV of  ERISA;  or the  PBGC  shall  institute
proceedings  under  Title IV of ERISA to  terminate  or to cause a trustee to be
appointed  to  administer  any  such  Plan or  Plans  or a  proceeding  shall be
instituted  by a fiduciary  of any such Plan or Plans to enforce  Section 515 or
4219(c)(5) of ERISA and such proceeding  shall not have been dismissed within 30
days thereafter; or a condition shall exist by reason of which the PBGC would be
entitled  to obtain a decree  adjudicating  that any such Plan or Plans  must be
terminated;  or the Borrower or any other member of the  Controlled  Group shall
enter into,  contribute or be obligated to contribute to, terminate or incur any
withdrawal liability with respect to, a Multiemployer Plan; or

         (j) one or more  judgments  or orders  for the  payment  of money in an
aggregate amount in excess of $100,000.00 shall be rendered against the Borrower
or any  Guarantor  and such  judgment or order shall  continue  unsatisfied  and
unstayed for a period of 30 days; or

         (k) a federal  tax lien  shall be filed  against  the  Borrower  or any
Guarantor  under  Section  6323 of the Code or a lien of the PBGC shall be filed
against the Borrower under Section 4068 of ERISA and in any case such lien shall
remain undischarged for a period of 25 days after the date of filing; or

         (l) (i) any Person or two or more Persons  (other than S. Leslie Flegel
and  William H. Lee,  Jr.)  acting in concert  shall  have  acquired  beneficial
ownership  (within  the  meaning of Rule 13d-3 of the  Securities  and  Exchange
Commission  under  the  Securities  Exchange  Act of 1934) of 20% or more of the
outstanding shares of the voting stock of the Borrower; or (ii) as of any date a
majority of the Board of Directors of the Borrower  consists of individuals  who
<PAGE>
were not either (A)  directors of the Borrower as of the  corresponding  date of
the previous year, (B) selected or nominated to become directors by the Board of
Directors of the Borrower of which a majority consisted of individuals described
in clause (A), or (C) selected or nominated to become  directors by the Board of
Directors of the Borrower of which a majority consisted of individuals described
in clause (A) and individuals described in clause (B); or

         (m) a judgment  creditor  of the  Borrower  shall  lawfully  obtain and
retain  for at least five (5) days  possession  of any  material  portion of the
Collateral  by any  lawful  means,  including,  but  without  limitation,  levy,
distraint, replevin or self-help; or

         (n) the  Guarantors  (or any one of  them)  shall  fail to  observe  or
perform any  obligation  under the Guaranty  Agreement or any other  document to
which  any  Guarantor  is a  party  relating  to the  Advances  or the  Guaranty
Agreement; or

         (o) a default or an event of default under any of the Loan Documents or
Collateral Documents shall occur and be continuing; or

         (p) the  occurrence  of any  event,  act or  condition  which  the Bank
determines  either does or has a  reasonable  probability  of causing a Material
Adverse Effect; or

         (q) a breach,  violation,  failure of performance,  default or event of
default  shall  occur  and be  continuing  under  the FMA  Agreement  or the FMA
Agreement is terminated.

         SECTION 7.02.  Remedies on Default.  Upon the occurrence of an Event of
Default, the Bank may, by notice to the Borrower, terminate the Commitment which
shall  thereupon  terminate,  and by notice  to the  Borrower  declare  the Note
(together with accrued interest thereon) to be, and the Note and all outstanding
Advances  shall   thereupon   become,   immediately   due  and  payable  without
presentment,  demand,  protest  or other  notice of any  kind,  all of which are
hereby waived by the Borrower;  provided that if any Event of Default  specified
in clause (g) or (h) above  occurs  with  respect to the  Borrower,  without any
notice  to the  Borrower  or any other act by the  Bank,  the  Commitment  shall
thereupon  terminate and the Note and all  outstanding  Advances  (together with
accrued  interest  thereon)  and fees shall become  immediately  due and payable
without presentment,  demand,  protest or other notice of any kind, all of which
are hereby  waived by the  Borrower.  In addition and upon the  occurrence of an
Event of Default, the Bank may exercise any rights, powers or remedies under any
of the Loan  Documents.  Notwithstanding  the  foregoing,  the Bank  shall  have
available  to it all  rights  and  remedies  provided  under the Loan  Documents
(including,  without  limitation,  the  Collateral  Documents)  and in  addition
thereto, all other remedies at law or in equity, and may exercise any one or all
of them.

         SECTION 7.03.  Security  Interest;  Offset.  In addition to, and not in
limitation  of, all rights of offset  that the Bank or other  holder of the Note
may have under  applicable  law, the Borrower  hereby grants to the Bank, and to
each  Participant,  Assignee or other  Transferee,  as security for the full and
punctual  payment  and  performance  of the  obligations  to pay to the Bank the
principal of and interest on the Advances  and other  amounts due  hereunder,  a
<PAGE>
continuing lien on and security interest in all deposits and other sums credited
by or due from the Bank (or such  Participant,  Assignee or other Transferee) to
the Borrower or subject to  withdrawal by the  Borrower;  and  regardless of the
adequacy  of any  collateral  or  other  means  of  obtaining  repayment  of the
Obligations,  the Bank (and each such Assignee  and, to the extent  permitted by
applicable  law, each such  Participant and other  Transferee)  may, at any time
after the  occurrence of an Event of Default and without notice to the Borrower,
set off the whole or any  portion or portions  of any or all such  deposits  and
other sums against the amounts owing under this Agreement and the Note,  whether
or not any other Person or Persons could also withdraw money therefrom.


                           ARTICLE VIII. MISCELLANEOUS

         SECTION 8.01. Notices.  All notices,  requests and other communications
to any party hereunder shall be in writing (including facsimile  transmission or
similar  writing)  and shall be given to such party at its address or  facsimile
number set forth below or such other  address or facsimile  number as such party
may hereafter specify for the purpose by notice to the other party:

         (a) If to the Borrower:

             The Source Company
             11644 Lilburn Park Road
             St. Louis, Missouri 63146
             Attention: Mr. S. Leslie Flegel
             Fax number: (314) 995-9022

         (b) If to the Bank:

             Wachovia Bank of North Carolina, N.A.
             Post Office Box 21048
             Greensboro, North Carolina 27420-1048
             [230 North Elm Street - 27401-2429]
             Attention: John K. Stephens
             Fax number: 910-412-7100

Each such notice, request or other communication shall be effective (i) if given
by facsimile transmission,  when such facsimile is transmitted to the fax number
specified in this Section and the facsimile  machine used by the sender provides
a written confirmation that such facsimile has been so transmitted or receipt of
such facsimile  transmission is otherwise  confirmed,  (ii) if given by mail, 72
hours  after such  communication  is  deposited  in the mails  with first  class
postage  prepaid,  addressed  as aforesaid or (iii) if given by any other means,
when delivered at the address  specified in this Section;  provided that notices
to the Bank  under  Article  II or  Article  III  shall not be  effective  until
received.

         SECTION 8.02. No Waivers. No failure or delay by the Bank in exercising
any  right,  power or  privilege  hereunder  or under the Note or any other Loan
Documents  shall  operate  as a waiver  thereof  nor shall any single or partial
<PAGE>
exercise  thereof preclude any other or further exercise thereof or the exercise
of any other right, power or privilege.  The rights and remedies herein provided
shall be cumulative and not exclusive of any rights or remedies provided by law.

         SECTION 8.03.  Expenses;  Documentary Taxes;  Indemnification.  (a) The
Borrower shall pay (i) all out-of-pocket expenses of the Bank, including without
limitation,  reasonable  attorneys' fees and all  disbursements of attorneys for
the Bank, in connection  with the  preparation  of this  Agreement and the other
Loan Documents,  any waiver or consent  hereunder or any amendment hereof or any
actual or alleged Default hereunder and (ii) if an Event of Default occurs,  all
out-of-pocket expenses incurred by the Bank, including fees and disbursements of
counsel,  in  connection  with such Event of Default  and  collection  and other
enforcement  proceedings resulting therefrom,  including  out-of-pocket expenses
incurred in enforcing this Agreement and the other Loan Documents.

         (b) The Borrower shall  indemnify the Bank against any transfer  taxes,
documentary taxes, assessments or charges made by any Authority by reason of the
execution and delivery of this Agreement or the other Loan Documents.

         (c) The Borrower shall  indemnify the Bank and each  Affiliate  thereof
and their respective  directors,  officers,  employees and agents from, and hold
each of them  harmless  against,  any and all  losses,  liabilities,  claims  or
damages  to which  any of them  may  become  subject,  insofar  as such  losses,
liabilities,  claims  or  damages  arise  out of or  result  from any  actual or
proposed use by the  Borrower of the proceeds of any  extension of credit by the
Bank  hereunder  or breach by the  Borrower of this  Agreement or any other Loan
Document or from investigation,  litigation (including,  without limitation, any
actions  taken by the Bank to enforce  this  Agreement  or any of the other Loan
Documents) or other proceeding  (including,  without limitation,  any threatened
investigation or proceeding)  relating to the foregoing,  and the Borrower shall
reimburse the Bank, and each Affiliate  thereof and their respective  directors,
officers, employees and agents, upon demand for any expenses (including, without
limitation,  reasonable  attorneys' fees and all  disbursements of attorneys for
the  Bank,  any  Affiliate  thereof,  or any  such  other  Person)  incurred  in
connection  with any such  investigation  or proceeding;  but excluding any such
losses, liabilities, claims, damages or expenses incurred by reason of the gross
negligence or willful misconduct of the Person to be indemnified.

         SECTION 8.04.  Amendments and Waivers. Any provision of this Agreement,
the Note or any other Loan  Documents  may be amended or waived if, but only if,
such  amendment  or waiver is in writing and is signed by the  Borrower  and the
Bank.

         SECTION  8.05.  Successors  and  Assigns.  (a) The  provisions  of this
Agreement  shall be binding upon and inure to the benefit of the parties  hereto
and their respective successors and assigns;  provided that the Borrower may not
assign or otherwise transfer any of its rights under this Agreement.

         (b) The  Bank  may at any  time  sell to one or  more  Persons  (each a
"Participant")  participating interests in any Advance, the Note, the Commitment
hereunder or any other interest of the Bank hereunder.  In the event of any such
sale by the  Bank of a  participating  interest  to a  Participant,  the  Bank's
obligations under this Agreement shall remain  unchanged,  the Bank shall remain
solely responsible for the performance thereof, the Bank shall remain the holder
<PAGE>
of any the Note for all purposes  under this  Agreement,  and the Borrower shall
continue to deal solely and directly with the Bank in connection with the Bank's
rights and  obligations  under  this  Agreement.  In no event  shall the Bank be
obligated to the Participant to take or refrain from taking any action hereunder
except  that the Bank may agree  that it will not  (except as  provided  below),
without  the  consent  of the  Participant,  agree to (i) the change of any date
fixed for the payment of  principal  of or  interest  on the related  Advance or
Advances,  (ii) the change of the amount of any principal,  interest or fees due
on any date fixed for the payment thereof with respect to the related Advance or
Advances,  (iii) the change of the principal of the related Advance or Advances,
(iv) any change in the rate at which either  interest is payable  thereon or (if
the  Participant  is entitled  to any part  thereof)  commitment  fee is payable
hereunder from the rate at which the Participant is entitled to receive interest
or commitment fee (as the case may be) in respect of such participation, (v) the
release or substitution of all or any substantial part of the Collateral held as
security for the Advances,  or (vi) the release of the Guaranty  Agreement given
to support payment of the Advances. The Bank shall, within ten Domestic Business
Days after  selling a  participating  interest  in any  Advance,  the Note,  the
Commitment or other  interest  under this  Agreement,  provide the Borrower with
written  notification  stating that such sale has occurred and  identifying  the
Participant and the interest purchased by such Participant.  The Borrower agrees
that each  Participant  shall be  entitled  to the  benefits  of Article III and
Section 7.03 with respect to its participation in Advances outstanding from time
to time.

         (c) The Bank may at any time  assign to one or more banks or  financial
institutions  (each an "Assignee")  all, or a proportionate  part of all, of its
rights and  obligations  under this  Agreement  and the Note,  and such Assignee
shall  assume all such rights and  obligations,  pursuant to an  Assignment  and
Acceptance in the form attached  hereto as Exhibit C executed by such  Assignee,
the Bank and the Borrower; provided that (i) no interest may be sold by the Bank
pursuant to this paragraph (c) unless the Assignee shall agree to assume ratably
equivalent  portions of the Commitment,  and (ii) no interest may be sold by the
Bank pursuant to this paragraph (c) to any Assignee which is not an Affiliate of
the Bank  without  the  consent  of the  Borrower,  which  consent  shall not be
unreasonably  withheld or delayed.  Upon (A)  execution  of the  Assignment  and
Acceptance by the Bank,  such  Assignee,  and the  Borrower,  (B) delivery of an
executed copy of the Assignment and Acceptance to the Borrower,  and (C) payment
by such  Assignee to the Bank of an amount  equal to the  purchase  price agreed
between the Bank and such  Assignee,  such Assignee  shall for all purposes be a
Bank party to this Agreement and shall have all the rights and  obligations of a
Bank under this  Agreement  to the same extent as if it were an  original  party
hereto with a Commitment as set forth in such instrument of assumption,  and the
Bank shall be released from its obligations hereunder to a corresponding extent,
and no further  consent or action by the Borrower or the Bank shall be required.
Upon the consummation of any transfer to an Assignee  pursuant to this paragraph
(c), the Bank and the Borrower shall make  appropriate  arrangements so that, if
required, a new Note is issued to such Assignee.

         (d) Subject to the provisions of Section 8.06, the Borrower  authorizes
the Bank to disclose to any  Participant,  Assignee or other  transferee (each a
"Transferee") and any prospective  Transferee any and all financial  information
in the Bank's possession concerning the Borrower which has been delivered to the
Bank by the Borrower  pursuant to this  Agreement or which has been delivered to
<PAGE>

the Bank by the Borrower in connection with the Bank's credit  evaluation  prior
to entering into this Agreement.

         (e) No  Transferee  shall be entitled  to receive  any greater  payment
under Section 3.03 than the transferor  Bank would have been entitled to receive
with respect to the rights  transferred,  unless such  transfer is made with the
Borrower's  prior written consent or by reason of the provisions of Section 3.03
requiring  the Bank to  designate  a  different  Lending  Office  under  certain
circumstances  or at a time when the  circumstances  giving rise to such greater
payment did not exist.

         (f) Anything in this Section 8.05 to the contrary notwithstanding,  the
Bank may assign and pledge all or any Advances and/or obligations owing to it to
any Federal  Reserve Bank or the United States  Treasury as collateral  security
pursuant to Regulation A of the Board of Governors of the Federal Reserve System
and Operating  Circular issued by such Federal  Reserve Bank,  provided that any
payment in respect of such  assigned  Advances  and/or  obligations  made by the
Borrower  to the Bank in  accordance  with the  terms  of this  Agreement  shall
satisfy  the  Borrower's  obligations  hereunder  in  respect  of such  assigned
Advances  and/or  obligations to the extent of such payment.  No such assignment
shall release the Bank from its obligations hereunder.

         SECTION  8.06.  Confidentiality.  The Bank agrees to exercise  its best
efforts to keep any  information  delivered or made available by the Borrower to
it which is clearly indicated to be confidential information,  confidential from
any one other  than  persons  employed  or  retained  by the Bank who are or are
expected  to  become   engaged  in   evaluating,   approving,   structuring   or
administering the Advances; provided, however, that nothing herein shall prevent
the Bank from  disclosing  such  information  (i) upon the order of any court or
administrative  agency, (ii) upon the request or demand of any regulatory agency
or authority  having  jurisdiction  over the Bank, (iii) which has been publicly
disclosed,  (iv) to the  extent  reasonably  required  in  connection  with  any
litigation to which the Bank or their respective  Affiliates may be a party, (v)
to the extent reasonably  required in connection with the exercise of any remedy
hereunder,  (vi) to the Bank's legal counsel and independent  auditors and (vii)
to any actual or proposed  Participant,  Assignee or other  Transferee of all or
part of its  rights  hereunder  which has  agreed in  writing to be bound by the
provisions of this Section.

         SECTION 8.07.  Interest  Limitation.  Notwithstanding any other term of
this  Agreement,  the Note or any other Loan  Document,  the  maximum  amount of
interest which may be charged to or collected  from any person liable  hereunder
or under the Note by the Bank shall be  absolutely  limited  to, and shall in no
event exceed,  the maximum amount or interest which could lawfully be charged or
collected  under  applicable  law  (including,  to the  extent  applicable,  the
provisions  of section  5197 of the  Revised  Statutes  of the United  States of
America, as amended,  12 U.S.C.  ss.85, as amended),  so that the maximum of all
amounts  constituting  interest under applicable law, howsoever computed,  shall
never exceed as to any Person liable therefor such lawful maximum,  and any term
of this Agreement,  the Note or any other Loan Document which could be construed
as providing  for interest in excess of such lawful  maximum shall be and hereby
is made expressly subject to and modified by the provisions of this paragraph.

         SECTION  8.08.  Survival  of Certain  Obligations.  Article III and the
obligations of the Borrower thereunder,  and Section 8.03 and the obligations of
the Borrower  thereunder,  shall  survive,  and shall continue to be enforceable
notwithstanding,  the  termination  of this Agreement and the Commitment and the
payment in full of the principal of and interest on the Advances.
<PAGE>

         SECTION  8.09.  Governing  Law.  This  Agreement  and the Note shall be
construed  in  accordance  with and  governed  by the law of the  State of North
Carolina.  This  Agreement  and  the  Note  are  intended  to  be  effective  as
instruments executed under seal.

         SECTION 8.10. Counterparts.  This Agreement may be signed in any number
of counterparts,  each of which shall be an original, with the same effect as if
the signatures thereto and hereto were upon the same instrument.

         SECTION  8.11.  Consent to  Jurisdiction.  The  Borrower (a) submits to
personal jurisdiction in the State of North Carolina, the courts thereof and the
United States  District  Courts  sitting  therein,  for the  enforcement of this
Agreement,  the  Note and the  other  Loan  Documents,  (b)  waives  any and all
personal  rights  under  the law of any  jurisdiction  to  object  on any  basis
(including, without limitation, inconvenience of forum) to jurisdiction or venue
within the State of North Carolina for the purpose of litigation to enforce this
Agreement,  the Note or the other Loan Documents, and (c) agrees that service of
process  may be made upon it in the manner  prescribed  in Section  8.01 for the
giving of notice to the  Borrower.  Nothing  herein  contained,  however,  shall
prevent the Bank from bringing any action or exercising  any rights  against any
security  and against  the  Borrower  personally,  and against any assets of the
Borrower, within any other state or jurisdiction.

         SECTION 8.12.  Severability.  If any provisions of this Agreement shall
be held invalid under any applicable  laws, such invalidity shall not affect any
other  provision of this  Agreement that can be given effect without the invalid
provision, and, to this end, the provisions hereof are severable.

         SECTION  8.13.  Captions.  Captions  in  this  Agreement  are  for  the
convenience of reference only and shall not affect the meaning or interpretation
of the provisions hereof.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed as of the year and day first above written.

                                   BORROWER:
  
                                   THE SOURCE COMPANY
ATTEST:


____________________________       By:________________________________________
Assistant Secretary                Title: Chairman and Chief Executive Officer



[CORPORATE SEAL]

<PAGE>


                                   BANK:

Lending Office                     WACHOVIA BANK OF NORTH CAROLINA, N.A.
Wachovia Bank of North
Carolina, N.A.                     By:_________________________________________
230 N. Elm Street                  Title:______________________________________
Greensboro, North Carolina 27401


                                                       Exhibit 10.14

                          AMENDMENT TO CREDIT AGREEMENT

THIS AMENDMENT TO CREDIT AGREEMENT,  made this Nineteenth day of December, 1996,
by and between THE SOURCE  COMPANY (the  "Borrower")  and WACHOVIA BANK OF NORTH
CAROLINA, N.A. (the "Bank");

                                   WITNESSETH:

WHEREAS the  Borrower and the Bank  entered  into a Credit  Agreement  dated the
Fourteenth day of November, 1996; and

WHEREAS  the  Borrower  and the Bank  now  mutually  desire  to  effect  certain
amendments to the Credit Agreement;

NOW,  THEREFORE in consideration of the premises and the mutual covenants herein
and in the Credit Agreement contained, the parties agree as follows:

         Section  6.06  contained  on Page 29 of the Credit  Agreement is hereby
amended and restated to read as follows:

         Minimum  Tangible  Net Worth.  From  January  31, 1997 and at all times
thereafter,  Tangible Net Worth will at no time be less than  $2,500,000.00 plus
the sum of 50.0% of the  cumulative  Reported Net Income of the Borrower  during
any period after January 31, 1997 (taken as one accounting  period),  calculated
quarterly  but  excluding  from such  calculations  any quarter in which the Net
Income of the Borrower is negative.

Except as herein amended,  the terms and provision of the Credit Agreement shall
be and remain in full force and effect.

IN WITNESS WHEREOF,  the parties hereto have caused this Amendment to the Credit
Agreement to be executed as of the year and the day first above written.

                                  CONSENTED TO AND AGREED:

                                        THE SOURCE COMPANY

                                        By:__________________________________
                                           Chairman and Chief Executive Officer

                                        ATTEST:

[CORPORATE SEAL]                        By:__________________________________
                                           Secretary

                                        WACHOVIA BANK OF NORTH CAROLINA, N.A.

                                        By:__________________________________
                                           Vice President



                                                                   Exhibit 10.15

                         AMENDMENT TO CREDIT AGREEMENT

THIS AMENDMENT TO CREDIT AGREEMENT, made this Thirty First day of January, 1997,
by and between THE SOURCE  COMPANY (the  "Borrower")  and WACHOVIA BANK OF NORTH
CAROLINA, N.A. (the "Bank");

                                   WITNESSETH:

WHEREAS the  Borrower and the Bank  entered  into a Credit  Agreement  dated the
Fourteenth day of November, 1996; and

WHEREAS  the  Borrower  and the Bank  now  mutually  desire  to  effect  certain
amendments to the Credit Agreement;

NOW,  THEREFORE in consideration of the premises and the mutual covenants herein
and in the Credit Agreement contained, the parties agree as follows:

         The first  sentence  of  Section  2.01 (a) of The Credit  Agreement  is
deleted in its entirety and the following is substituted therefor:

Subject to the terms and  conditions  set forth herein,  you agree to make loans
and  advances  to us from time to time;  provided,  however,  (i) the  aggregate
outstanding  principal  amount of Receivable  Based  Advances  shall at no time,
without your  consent,  exceed  eighty-five  percent  (85%) of the net amount of
Eligible  Current  Receivables,  plus seventy percent (70%) of the net amount of
Eligible Non-Current Receivables (as defined in the General Security Agreement);
and (ii) in no event shall the aggregate  principal  amount of Receivable  Based
Advances  at any time exceed  Twelve  Million,  Five  Hundred  Thousand  dollars
($12,500,000.00).

Except as herein amended,  the terms and provision of the Credit Agreement shall
be and remain in full force and effect.

IN WITNESS WHEREOF,  the parties hereto have caused this Amendment to the Credit
Agreement to be executed as of the year and the day first above written.

                                CONSENTED TO AND AGREED:

                                        THE SOURCE COMPANY

                                        By:__________________________________
                                           Chairman and Chief Executive Officer

                                        ATTEST:

[CORPORATE SEAL]                        By:__________________________________
                                           Secretary

                                        WACHOVIA BANK OF NORTH CAROLINA, N.A.

                                        By:__________________________________
                                           Vice President


                                                                   Exhibit 11.1

<TABLE>
                               The Source Company

                   Calculation for Weighted Average Number of
                            Common Shares Outstanding
<CAPTION>

                                                                                                                          Weighted
                                                                                                       Weighted          Average
                                                              Common        Common                      Average           Number
                                                              Share         Shares        Days          Number          of Shares
Date                   Description                           Activity    Outstanding   Outstanding     of Shares       Outstanding
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                    <C>                                 <C>            <C>              <C>         <C>              <C>    
January 31, 1996       Balance                                            6,374,389        28          487,658

February 18, 1996      Issuance of 8,000 shares               8,000       6,382,389        96        1,674,069
June 3, 1996           Conversion of preferred stock        140,714       6,523,103        25          445,567
June 28, 1996          Issuance of 100,000 shares           100,000       6,623,103        31          560,973
July 29, 1996          Conversion of preferred stock         75,341       6,698,444        12          219,621
August 10, 1996        Issuance of 3,388 shares               3,388       6,701,832        20          366,220
August 30, 1996        Stock dividend on preferred stock      9,515       6,711,347        11          201,707
September 10, 1996     Issuance of 1,694 shares               1,694       6,713,041         1           18,342
September 11, 1996     Conversion of preferred stock        142,857       6,855,898        11          206,052
September 22, 1996     Conversion of preferred stock         64,285       6,920,183        66        1,247,902
November 27, 1996      Issuance of 10,050 shares             10,050       6,930,233        65        1,230,780

January 31, 1997       Balance                                            6,930,233                                     6,658,891

</TABLE>

Note: The effect of options  granted under the 1995 Incentive  Stock Option Plan
and the effect of the  possible  conversion  of the 1996  Series 7%  Convertible
Preferred  Stock  have  not  been  reflected  on  this  schedule  due  to  their
anti-dilutive effect.



                                                                   Exhibit 21.1


                       Subsidiaries of The Source Company


Subsidiary                                              Incorporated in:
- ----------                                              ----------------

K-Sub, Incorporated                                     Missouri
L-Sub, Incorporated                                     Missouri
Magazine Marketing, Incorporated                        Ohio
Readers Choice, Incorporated                            Ohio
The Source-Canada Corporation                           Ontario, Canada



Consent of Independent Certified Public Accountants

The Source Company
St. Louis, Missouri

We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statement on Form S-8 (No. 333-16039) of The Source Company (the Company) of our
report dated March 27, 1997, relating to the consolidated  financial  statements
of the Company appearing in the Company's Annual Report on Form 10-KSB as of and
for the year ended January 31, 1997.


                                        /s/ BDO Seidman, LLP

St. Louis, Missouri
April 29, 1997

<TABLE> <S> <C>


<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                              JAN-31-1997
<PERIOD-START>                                 FEB-01-1996
<PERIOD-END>                                   JAN-31-1997
<CASH>                                         284,921
<SECURITIES>                                   0
<RECEIVABLES>                                  12,922,738
<ALLOWANCES>                                   323,587
<INVENTORY>                                    0
<CURRENT-ASSETS>                               13,524,665
<PP&E>                                         1,823,004
<DEPRECIATION>                                 (1,191,668)
<TOTAL-ASSETS>                                 15,569,649
<CURRENT-LIABILITIES>                          11,201,887
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       69,302
<OTHER-SE>                                     3,076,320
<TOTAL-LIABILITY-AND-EQUITY>                   15,569,649
<SALES>                                        7,298,447
<TOTAL-REVENUES>                               7,298,447
<CGS>                                          5,064,588
<TOTAL-COSTS>                                  2,904,372
<OTHER-EXPENSES>                               (1,745)
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             311,737
<INCOME-PRETAX>                                (980,505)
<INCOME-TAX>                                   377,188
<INCOME-CONTINUING>                            (603,317)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (603,317)
<EPS-PRIMARY>                                  (.09)
<EPS-DILUTED>                                  (.09)
        


</TABLE>


                                                                   Exhibit 99.1

Cautionary  Statement   Identifying  Important  Factors  that  Could  Cause  the
Company's  Actual  Results to Differ  from those  Projected  in Forward  Looking
Statements

The  following  factors  could  affect  The  Source  Company's  actual  results,
including its  commission  revenues,  merchandising  revenues,  expenses and net
income, and could cause them to differ from any forward-looking  statements made
by or on behalf of the Company:

o    Competition among providers of many of the Company's products and services,
     particularly  the  processing  of  incentive   payment  claims,  is  highly
     competitive.  The Company recognizes  approximately 50 direct  competitors,
     all of which are closely held private  companies.  Competitors  may develop
     new or different service programs which are perceived by customers to be of
     similar or superior  quality at the same or lower prices than the Company's
     services.  Such  innovations  could  materially  and  adversely  affect the
     Company's  sales.  Moreover,  many of the  services  offered by the Company
     could be performed directly by its retail customers or otherwise offered or
     performed in the future by publishers, distributors or other organizations.
     Although,  at present,  the Company  believes that it will  experience only
     limited competition from such sources,  the Company believes that potential
     competitors,  particularly  distributors,  may be devoting resources to the
     development of such services, which if successfully developed, could have a
     material adverse effect on the Company's business.

o    The Company is currently  experiencing  a period of rapid sales growth that
     has  placed,  and could  continue  to place,  a  significant  strain on the
     Company's  capital and human resources.  [Moreover,  the Company intends to
     continue to pursue its  expansion  strategy  which may  include  additional
     acquisitions of companies  which offer products and services  compatible to
     those of the Company.  The Company  maintains broad discretion to engage in
     virtually  any  business  transaction  in  virtually  any  manner  it deems
     appropriate. There can be no assurance that the Company's sales growth will
     continue  or  that  the  Company  will be able  to  adequately  manage  its
     expansion or integrate  any business  which it may acquire,  the failure of
     either of which could have a material adverse effect on the Company.

o    Substantially   all  of  the  Company's   revenues  are  derived  from  the
     commissions  earned in connection  with the  collection of payments owed to
     the Company's  retailer  clients from magazine  publishers  under  programs
     designed by publishers to provide  magazine  retailers with an incentive to
     increase single copy magazine sales. Although these incentive programs have
     been offered as part of the publishers' overall marketing strategy for more
     than 20 years, the incentive programs are governed by short-term  contracts
     and,  accordingly,  magazine publishers are under no long-term  contractual
     obligation  to continue  the  incentive  programs in their  present form or
     otherwise.  There can be no assurance  that  magazine  publishers  will not
     discontinue  or  significantly  modify the incentive  programs to which the
     Company's  services  relate in a manner  which is not  compatible  with the
     Company's services.
<PAGE>

o    The trading of the Company's  securities on the Nasdaq  SmallCap  Market is
     conditioned  on the Company  meeting  certain  asset,  capital and surplus,
     earnings  and stock price tests.  If the Company  fails any of these tests,
     the Common  Stock may be  delisted  from  trading  on the  Nasdaq  SmallCap
     Market.  The effects of delisting include the limited release of the market
     prices of the  Company's  securities  and more limited news coverage of the
     Company.  Delisting  may  restrict  investors'  interest  in the  Company's
     securities  and materially  adversely  affect the trading market and prices
     for such  securities  and the Company's  ability to issue  securities or to
     secure financing.  In addition to the risk of volatility of stock prices in
     general,  and possible delisting,  low price stocks are subject to risks of
     additional federal and state regulatory requirements and the potential loss
     of  effective  trading  markets.  In  particular,  if the Common Stock were
     delisted from trading on the Nasdaq  SmallCap  Market and the trading price
     of the Common  Stock was less than $5.00 per share,  the Common Stock could
     be subject to Rule 15g-9  under the  Securities  Exchange  Act of 1934,  as
     amended,  which, among other things,  requires that brokers/dealers satisfy
     special  sales  practice  requirements,   including  making  individualized
     written  suitability  determinations  and receiving a  purchaser's  written
     consent prior to any transaction. If the Company's securities were delisted
     and the  trading  price  was less  than  $5.00  per  share,  the  Company's
     securities   could  also  be  deemed  penny  stocks  under  the  Securities
     Enforcement  and  Penny  Stock  Reform  Act of  1990  which  would  require
     additional   disclosure  in   connection   with  trades  in  the  Company's
     securities,  including the delivery of a disclosure schedule explaining the
     nature and risk of the penny stock market. Such requirements could severely
     limit  the  liquidity  of the  Company's  securities  and  the  ability  of
     stockholders to sell their securities in the secondary market.

o    The   Company's   executive   officers  and  directors   beneficially   own
     approximately  65% of the outstanding  shares of Common Stock. As a result,
     those shareholders have voting control of the Company and are able to elect
     all of the  Company's  directors and determine the vote on any matter being
     voted on by the  Company's  shareholders,  including  any merger,  sales of
     assets or other change of control of the Company. The Company's Articles of
     Incorporation  and  Bylaws  do not  provide  for  cumulative  voting in the
     election of directors.

o    The  Company's  success  depends  on its  ability  to  attract  and  retain
     qualified  managerial  and  technical   personnel.   Competition  for  such
     personnel  is keen and there can be no  assurance  that the Company will be
     able to attract and retain the personnel necessary for the full development
     of this business.  Although the Company believes that the loss of no single
     executive or employee will have a material  adverse  effect on the Company,
     the  Company  relies  on a  number  of key  individuals  for its  continued
     success,  and the loss of such individuals could result in material adverse
     effects on the Company's operations.



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