SOURCE INFORMATION MANAGEMENT CO
SB-2/A, 1997-10-07
DIRECT MAIL ADVERTISING SERVICES
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  AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON    OCTOBER 7, 1997    
                           Registration No. 333-32733


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                        PRE-EFFECTIVE AMENDMENT NO.    3     TO
                                    FORM SB-2
                             REGISTRATION STATEMENT
                                    Under the
                             SECURITIES ACT OF 1933


                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                 (Name of Small Business Issuer in Its Charter)

          Missouri                       7374                 43-1710906
(State or Other Jurisdiction of    (Primary Standard      (I.R.S. Employer
Incorporation or Organization)         Industrial       Identification Number)
                                     Classification
                                      Code Number)

                                W. Brian Rodgers
                             Chief Financial Officer
11644 Lilburn Park Road      11644 Lilburn Park Road     11644 Lilburn Park Road
St. Louis, Missouri 63146   St. Louis, Missouri 63146  St. Louis, Missouri 63146
     (314) 995-9040              (314) 995-9040          (Address of Principal
(Address and Telephone    (Name, Address and Telephone     Place of Business
    of Principal          Number of Agent for Service)     or Intended Place
 Executive Offices)                                          of Business)

                        Copies of all correspondence to:
    Douglas J. Bates, Esq.                         Michael D. DiGiovanna, Esq.
Gallop, Johnson & Neuman, L.C.                     Parker Duryee Rosoff & Haft
    101 South Hanley Road                               529 Fifth Avenue
 St. Louis, Missouri 63105                           New York, New York 10017
      (314) 862-1200                                     (212) 599-0500


Approximate  Date of Proposed Sale to the Public:  As soon as practicable  after
this Registration Statement becomes effective.

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the  Securities  Act,  check the following box and list the
Securities  Act  registration   statement   number  of  the  earlier   effective
registration statement for the same offering. |_|

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. |_|

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. |_|

The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
<PAGE>
                                           
PROSPECTUS                                                               [LOGO]
                                2,000,000 Shares

                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                                  Common Stock
                                 --------------

         The Source Information  Management Company, a Missouri corporation (the
"Company"), is offering hereby 2,000,000 shares of its common stock (the "Common
Stock"). If the option granted to the Representative to cover over-allotments is
exercised, certain shareholders of the Company (the "Selling Shareholders") will
also offer up to 300,000 shares of Common Stock pursuant to this Prospectus. The
Company  will not directly  receive any of the proceeds  from the sale of Common
Stock by the Selling Shareholders. See "PRINCIPAL AND SELLING SHAREHOLDERS."

         The  Common  Stock is quoted on The  Nasdaq  SmallCap  Market  ("Nasdaq
SmallCap")  under the symbol  "SORC." On October     3    ,  1997, the last sale
price of the Common Stock, as reported on Nasdaq SmallCap,  was    $3.50     per
share, or    $4.24      per share after giving effect to the proposed  1-to-1.21
reverse stock split. See "PROSPECTUS SUMMARY" and "PRICE RANGE OF COMMON STOCK."

         The securities  offered hereby involve a high degree of risk. See "RISK
FACTORS" commencing on page 7.

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.


<PAGE>

               Price to                Underwriting                Proceeds to
                Public                 Discounts(1)                Company(2)

Per Share        $4.00                 $0.32                      $3.68    
Total(3)         $8,000,000            $640,000                   $7,360,000    

(1)      Does  not  include  additional  compensation  payable  to  Donald & Co.
         Securities Inc., acting as representative (the "Representative") of the
         several underwriters  identified elsewhere herein (the "Underwriters"),
         in the form of a  non-accountable  expense allowance equal to 2% of the
         gross  proceeds of this  offering.  The Company has also agreed to sell
         the Representative  warrants to purchase up to 200,000 shares of Common
         Stock at an  exercise  price of  $   4.80      per  share,  subject  to
         adjustment, exercisable over a period of four years commencing one year
         from the date hereof (the "Representative's Warrants") and to indemnify
         the Underwriters  against certain  liabilities,  including  liabilities
         under the  Securities Act of 1933, as amended (the  "Securities  Act").
         See "UNDERWRITING."

(2)      Before  deducting  expenses  estimated to be  $450,000,  payable by the
         Company,   including  the   Representative's   nonaccountable   expense
         allowance.

(3)      The Selling  Shareholders  have  granted the  Representative  an option
         exercisable  within  45 days  after  the date of this  Prospectus  (the
         "Over-Allotment Option") to purchase up to 300,000 additional shares of
         Common  Stock,  on the same terms and  conditions  as set forth  above,
         solely to cover over-allotments, if any. If such option is exercised in
         full, the total Price to Public,  Underwriting  Discounts,  Proceeds to
         Company and  Proceeds  to Selling  Shareholders  will be     9,200,000,
         $736,000, $7,360,000 and $1,104,000    , respectively. The Company will
         not receive any of the  proceeds  from the sale of Common  Stock by the
         Selling  Shareholders.  See  "PRINCIPAL AND SELLING  SHAREHOLDERS"  and
         "UNDERWRITING."

         The Common Stock is being offered by the Underwriters, subject to prior
sale, when, as and if delivered to and accepted by the Underwriters, and subject
to approval  of certain  legal  matters by their  counsel and subject to certain
other  conditions.  The  Underwriters  reserve the right to withdraw,  cancel or
modify this offering and to reject any order in whole or in part. It is expected
that  delivery  of the  certificates  evidencing  the Common  Stock will be made
against payment therefor on or about    October  10    ,  1997 at the offices of
Donald & Co.  Securities  Inc.,  New York, New York or through the facilities of
the Depository Trust Company.

                          DONALD & CO. SECURITIES INC.

         The date of this Prospectus is    October 7    , 1997
<PAGE>



                                      [MAP]









         The  Company is  currently  a reporting  company  under the  Securities
Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  and  furnishes  its
shareholders with annual reports containing  audited financial  statements after
the close of each fiscal year.




CERTAIN PERSONS  PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS  THAT
STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK, INCLUDING
BY ENTERING STABILIZING BIDS OR EFFECTING SYNDICATE COVERING TRANSACTIONS. FOR A
DESCRIPTION OF THESE ACTIVITIES, SEE "UNDERWRITING."

IN CONNECTION WITH THIS OFFERING CERTAIN  UNDERWRITERS AND SELLING GROUP MEMBERS
(IF ANY) MAY ENGAGE IN PASSIVE MARKET MAKING TRANSACTIONS IN THE COMMON STOCK OF
THE  COMPANY  ON THE  NASDAQ  SMALL-CAP  MARKET IN  ACCORDANCE  WITH RULE 103 OF
REGULATION M. SEE "UNDERWRITING."
<PAGE>
                               PROSPECTUS SUMMARY

         The following summary is qualified in its entirety by the more detailed
information and financial data,  including the notes related thereto,  appearing
elsewhere in this Prospectus.  Except as otherwise indicated, all information in
this  Prospectus  (other  than the  historical  financial  statements  contained
herein) reflects the formation of the Company and subsequent acquisitions, as if
such transactions had occurred on February 1, 1995. See "BUSINESS  -Formation of
the  Company." All share and per share data in this  Prospectus  (other than the
historical financial statements contained herein) (i) have been adjusted to give
effect to a 1-to-1.21 reverse stock split    effected on October 6, 1997     and
(ii)   assume   that   the   Representative's    Over-Allotment    Option,   the
Representative's  Warrants and all other options and warrants outstanding on the
date of this Prospectus will not be exercised.

                                   The Company

         For more than 20 years, The Source Information  Management Company (the
"Company") and its predecessors have provided information gathering,  consulting
and other information based services to operators of mass merchandise,  grocery,
convenience and pharmacy stores located throughout the United States and eastern
Canada. Currently, the Company provides monitoring and documentation services to
approximately 710 retailers,  such as Wal-Mart Stores,  Inc., Kmart Corporation,
Target Stores,  Inc., Food Lion, Inc., and W.H. Smith,  Inc., in connection with
processing  and  collection of incentive  payments  from magazine  publishers on
single  copy  sales  of   approximately   6,000   magazine   titles  offered  in
approximately  70,000  stores.  As an  extension  of this  service,  the Company
established its Advance Pay Program,  under which the Company advances an agreed
upon  percentage  of the  incentive  payments due to the retailer  from magazine
publishers.  It then directly collects from the publishers the claims due to the
retailer. In fiscal 1996 and 1997, the Company advanced approximately $1,783,000
and $16,743,000 under the Advance Pay Program,  respectively.  In October, 1996,
the  Company   expanded  its  services  and  potential   client  base  with  the
introduction  of the  Periodical  Information  Network  ("PIN"),  an information
service in which the  Company  provides  subscribing  magazine  publishers  with
industry-wide, single copy magazine sales information in a user friendly format.
Based on conversations with representatives of magazine publishers,  the Company
believes that publishers and  advertisers  perceive that PIN provides a valuable
basis on which to  formulate  marketing,  distribution,  advertising  and  other
policies.

         The  Company  intends  to  continue  to  capitalize  on  its  retailing
experience  and extensive  database of single copy magazine  sales  information.
Since the  introduction  of PIN,  several leading  publishers  have  subscribed,
including Time Distribution  Services,  ICD/The Hearst Corp. and Globe Marketing
Services.  In  addition,  the  Company is  currently  preparing  to launch a new
administrative  support service enabling publishers and retailers to efficiently
verify  and  correct  price  changes  and  other  information  contained  in the
magazine's  uniform product code ("UPC").  The Company also intends to introduce
services,   comparable  to  those   currently   offered,   in  connection   with
merchandising  of high volume consumer  products other than  magazines,  and the
processing  and  collection of incentive  payments and  cooperative  advertising
payments offered with respect thereto.

         The Company's integrated software system is designed to efficiently and
accurately  accumulate  and manage sales data with respect to sales of low-cost,
high volume  consumer  products,  allowing  the  Company's  retailer  clients to
optimize  the  effectiveness  of their  marketing  effort.  While the  Company's
software  system was  developed  to aid  retailers  in the  collection  of sales
incentive  payments  and the  merchandising  of  magazines,  it has been used in
connection  with  integrated  magazine  and  confections  displays  and  may  be
adaptable for use in connection  with most other  consumer  products,  including
high volume items such as soft drinks and batteries. Such capability enables the
Company to provide consulting  services to retailers,  such as Kmart Corporation
which  has  engaged  the  Company  to  provide  services  with  respect  to  the
reconfiguration  of  display  fixtures  in the  checkout  area  of  its  stores,
including   fixture   design,   product   selection,   plan-o-gramming,   vendor
negotiation,  vendor  billing  and  collection,  fixture  prototype  review  and
supervision of fixture installation.

         The  Company  was  formed  by  the  consolidation  of  two  significant
providers,  Display  Information  Systems  Corporation  ("DISC") and  Periodical
Management and Marketing,  Inc. ("PMM"), of information services to retailers of
magazines.  The Company has expanded, and intends to continue to expand, through
the acquisition of businesses and technologies that address additional  services
or products,  market segments or geographic  regions in which the Company is not
currently  active and which  would  allow the  Company  to expand  the  services
offered to its clients, or its ability to support existing or planned services.

                                        3
<PAGE>
Client Services

         The Company is dedicated to providing full information  services to its
clients. Such services include the following:

         Claim  Submission.  Through its software system,  the Company offers to
         assist retailers in accurately  monitoring,  documenting,  claiming and
         collecting publisher incentive payments.  Based on information gathered
         with  respect to the titles and  number of copies  actually  sold,  the
         Company  prepares  publisher  supplied  claim  forms  and  submits  the
         documented claim for payment to the appropriate  national  distributor,
         which acts as payment agent for the publisher.  Typically,  the Company
         receives payment to the order of the retailer,  records the payment and
         forwards  it to the  retailer.  The  Company  charges  the  retailer  a
         negotiated  percentage  of the cash  collected.  As an extension of its
         claim  submission  service,  the Company has established an Advance Pay
         Program.  Under this  program,  the  Company  advances  an agreed  upon
         percentage  of the  incentive  payments due the retailer  from magazine
         publishers.  It then directly  collects from the  publishers the claims
         due to the  retailer.  Service  revenues  earned  under the Advance Pay
         Program generally exceed those charged under the traditional method.

         Periodical  Information  Network. The Company's large and sophisticated
         database of magazine industry information has resulted in it becoming a
         magazine  information center which management  believes is used by many
         companies in the magazine  industry to formulate  their  publishing and
         distribution strategies.  PIN is a comprehensive system designed to use
         current computer technologies,  including CD ROM, to effectively manage
         all  elements  of its  database  including  information  packaging  and
         efficient  inbound,  outbound  access.  The network  provides access to
         periodically updated historical  information  concerning the titles and
         quantity of each title sold by retailers for analysis purposes. Several
         leading publishers have subscribed to PIN.

         Space Design.  Through its Display Group,  the Company offers to assist
         retailers in the  placement of displays and the  selection of titles to
         optimize  available  display  space,  and thereby to maximize sales and
         incentive  payment  revenues.  Based on its knowledge of local consumer
         preferences and the terms and conditions of publisher incentive payment
         programs,  the Company analyzes the retailer's  store layout,  customer
         traffic patterns and available display  alternatives.  Thereafter,  the
         Company  consults  with its retailer  client to develop an  appropriate
         display program.

         Marketing  and  Promotional   Program.  As  part  of  its  full-service
         philosophy,  the  Company  offers its  clients  advice and  suggestions
         concerning  specialized  marketing and  promotional  programs which may
         include,  for  example,  special  mainline  and  checkout  displays and
         cross-promotions  of  magazines  and products of interest to readers of
         such  magazines.  Such  services  are  offered to enhance  single  copy
         magazine sales by the Company's  clients,  and thereby increase service
         revenue due the Company in connection  with the submission of incentive
         payment  claims;  accordingly,  no  separate  charge  is made for these
         services.

         Administrative   Support.   The  Company  assists   retailers  to  more
         efficiently   conduct   their   magazine   sales   operations   through
         computerized   inventory   control,   automated   pricing  updates  and
         management  reporting.  For example, the Company is currently preparing
         to launch a new administrative  support service enabling publishers and
         retailers to  efficiently  verify and correct  price  changes and other
         information contained in the magazine's uniform product code ("UPC").

         The Source Information  Management Company was organized under the laws
of the State of Missouri on March 22, 1995. Its principal  executive offices are
located at 11644 Lilburn Park Road, St. Louis, Missouri 63146, and its telephone
number is (314) 995-9040.

                                        4
<PAGE>
                                  The Offering


Securities Offered Hereby........       2,000,000 shares of Common Stock,  $0.01
                                        par value per share

Common Stock Outstanding
  Prior to the Offering(a).......       6,014,263 shares of Common Stock,  $0.01
                                        par value per share

Common Stock Outstanding
  After the Offering.............       8,014,263 shares of Common Stock,  $0.01
                                        par value per share

Use of Proceeds..................       To fund the  expansion of the  Company's
                                        Advance Pay Program,  the development of
                                        new or enhanced  products and  services,
                                        the acquisition by the Company of one or
                                        more  businesses  and  to  fund  working
                                        capital  and  other  general   corporate
                                        activities,   including   the  continued
                                        upgrade   of  the   Company's   computer
                                        systems. See "USE OF PROCEEDS."

Risk Factors.....................       This offering  involves a high degree of
                                        risk.  See "RISK  FACTORS"  beginning on
                                        page 7.

Nasdaq SmallCap Trading Symbol:         SORC
- ----------

(a)      Based on shares  outstanding  as of  September  4, 1997,  after  giving
         retroactive effect to the         reverse stock split.  Includes 91,938
         and 82,644 shares of Common Stock with respect to which the  respective
         holders  thereof have been granted an option to sell such shares to the
         Company at a price of $4.84 and $1.21 per share respectively subject to
         adjustment.  Excludes  shares reserved for issuance under the Company's
         stock  option and other  stock  based  plans and upon  exercise  of the
         Over-Allotment  Option,  the  Representative's  Warrants,  as  well  as
         408,414  reserved for issuance under other  outstanding  warrants.  See
         "CAPITALIZATION" and "UNDERWRITING."


                                        5
<PAGE>
                             SUMMARY FINANCIAL DATA

         The  summary  financial  data  should be read in  conjunction  with the
consolidated  financial  statements,  including  the  notes  thereto,  appearing
elsewhere  in this  Prospectus  and  "MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS."
<TABLE>
<CAPTION>
                                                                 Fiscal Year Ended                            Six Months Ended
                                                                    January 31,                                    July 31,
Statements of Operations Data:                               1997              1996                      1997             1996
                                                           --------          --------                  --------          ------
<S>                                                       <C>                    <C>                  <C>              <C>
Service Revenue................................           $7,056,270             $7,195,176           $5,459,668       $2,633,958
Merchandise Revenue............................              242,177                926,008                8,348          124,540
                                                          ----------             ---------             ---------       ----------
  Total Revenue................................            7,298,447              8,121,184            5,468,016        2,758,498
                                                          ----------             ----------            ---------        ---------
  Gross Profit.................................            2,233,859              3,711,962            2,583,439          396,152
Selling, General &
  Administrative Expenses......................            2,904,372              2,799,841            1,062,128        1,671,502
                                                          ----------             ----------            ---------       ----------
  Operating Income (Loss)......................            (670,513)                912,121            1,521,311      (1,275,350)
Other Expense, Net ............................              309,992                314,127              442,713          108,653
                                                          ----------             ----------            ---------       ----------
Income (Loss) Before Income Taxes..............            (980,505)                597,994            1,078,598      (1,384,003)
  Net Income (Loss)............................            (603,317)                191,994              589,598        (905,540)
Earnings (Loss) Per Share......................           $   (0.09)             $     0.03            $    0.07       $   (0.14)
Weighted Average
  Outstanding Shares...........................            6,658,891             6,084,542             7,087,838        6,463,909
Pro Forma(1) Earnings (Loss) Per Share.........           $   (0.11)             $    0.06             $    0.08        $  (0.17)
Pro Forma(1) Weighted Average
  Outstanding Shares...........................            5,503,215             5,028,547             5,857,717        5,342,074
<CAPTION>
                                                                                         July 31, 1997

Balance Sheet Data:                                                             Actual                 As Adjusted(2)
- -------------------                                                             ------                 --------------
<S>                                                                        <C>                          <C>
Working Capital................................                            $ 11,681,190                 $ 11,681,190
Total Assets...................................                              20,079,046                   20,079,046
Long-term debt, less current portion...........                              10,960,682                    4,050,682
Redeemable Common Stock .......................                                 503,820                      503,820
Stockholders' Equity...........................                               4,265,724                   11,175,724

<FN> 
(1)      Pro forma data is presented to reflect a provision  for income taxes as
         if DISC, a Subchapter S  Corporation  prior to the merger  between DISC
         and PMM,  had not been a  Subchapter  S  Corporation,  and the        
         1-to-1.21 reverse stock split.

(2)      Assumes (a) the net proceeds of this offering will be applied initially
         to the temporary reduction of the outstanding  principal balance of the
         Company's credit facility resulting in total availability thereunder of
         $8,461,000 and (b) the        1-to-1.21 reverse stock split.
</FN>
</TABLE>
                                        6
<PAGE>
                                  RISK FACTORS

         Any  forward-looking  statements  set  forth  in  this  Prospectus  are
necessarily subject to significant  uncertainties and risks, including,  but not
limited to those set forth in "RISK FACTORS." When used in this Prospectus,  the
words "believes,"  "anticipates,"  "intends," "expects," and similar expressions
are intended to identify  forward-looking  statements.  Actual  results could be
materially different as a result of various  possibilities,  including increased
competition,  significant changes in the marketing strategies of publishers, the
inability  of  the  Company  to  successfully   manage  its  expansion  and  the
availability of suitable  acquisition  candidates.  Readers are cautioned not to
place undue reliance on forward-looking  statements,  which speak only as of the
date  hereof.  The Company  undertakes  no  obligation  to publicly  release the
results of any revisions to these  forward-looking  statements which may be made
to reflect  events or  circumstances  after the date  hereof or to  reflect  the
occurrence of unanticipated events.

         Prospective  investors should consider carefully the following factors,
in addition to the other information contained in this Prospectus, in evaluating
an investment in the Common Stock offered hereby.


Dependence on the Marketing and Distribution Strategy of Publishers

         Substantially all of the Company's  revenues are currently derived from
the service  revenues  earned in connection with the collection of payments owed
to the  Company's  retailer  clients from  magazine  publishers  under  programs
designed by  publishers  to provide  magazine  retailers  with an  incentive  to
increase single copy magazine sales. Although these incentive programs have been
offered as part of the publishers'  overall marketing  strategy for more than 20
years,  the  incentive  programs  are  governed  by  short-term  contracts  and,
accordingly,  magazine publishers are under no long-term contractual  obligation
to continue the incentive  programs in their present form or otherwise.  Certain
magazine  publishers  have entered into  experimental  contracts  with  magazine
retailers under which selected  magazines and other  periodicals are distributed
directly to such retailers rather than indirectly  though  independent  magazine
distributors.  Such  arrangements  replace  the  traditional  incentive  payment
programs with discounted sale pricing.  If magazine  publishers increase the use
of direct retail  distribution  without  incentive payment programs or otherwise
discontinue  or  significantly  modify  the  incentive  programs  to  which  the
Company's services relate in a manner which is not compatible with the Company's
services,  the Company's  results of operations  and financial  condition may be
materially and adversely affected. See "BUSINESS-The Magazine Industry."

Risk Associated with the Advance Pay Program

         The recent  increases  in revenue  and  profitability  recorded  by the
Company result,  in part, from the admission of existing retailer clients to the
Advance Pay Program.  The profitability of the Advance Pay Program is dependent,
in part, on (a) the  difference  between the service  revenues  collected by the
Company  with  respect to the Advance Pay Program and the  interest  paid by the
Company  for  borrowed  funds  advanced  thereunder  and (b) the  length  of the
collection period of the trade accounts  receivable  associated with the Advance
Pay Program.  Interest  rates  applicable to borrowings  made by the Company are
subject to fluctuation and any decrease in the spread between  service  revenues
collected  and  interest  paid  would have a  negative  effect on the  Company's
results of operations and financial  condition.  The availability of funds under
the Company's  credit  facility is  conditioned  on the  maintenance  of certain
financial  ratios.  There can be no  assurance  that the Company will be able to
satisfy such conditions.  See "MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION   AND  RESULTS  OF   OPERATIONS-Liquidity   and  Capital   Resources."
Additionally,  any increase in the average  collection period for trade accounts
receivable  associated  with the Advance Pay Program will increase the Company's
interest  expense  and  have a  negative  effect  on the  Company's  results  of
operations and financial condition.

         Furthermore,  in connection  with the Advance Pay Program,  the Company
assumes the risk otherwise borne by the retailer client that magazine publishers
will refuse or be unable to pay the amount of incentive payments claimed.  Based
on historical  experience,  the Company  maintains a reserve of 2% of all claims
submitted  against such refusal or  inability  to pay.  However,  if a prominent
magazine  publisher files a petition in bankruptcy or otherwise seeks protection
from its creditors, such reserve may be inadequate and the results of operations
and  financial  condition  of the  Company  could be  materially  and  adversely
affected.

                                       7
<PAGE>
Unspecified Acquisitions

         The Company has  allocated  $500,000  (or 7.2%) of the net  proceeds of
this offering to acquire businesses primarily by issuing equity securities,  but
may  also  utilize  cash  payments  or  debt  financing,   or  both,  in  making
acquisitions.  At the date of this Prospectus, the Company has no commitments or
contracts to acquire any  businesses.  Furthermore,  management has not selected
any specific  business for  investment of any of the proceeds of this  offering.
Purchasers  of Common  Stock will not have the  opportunity  to vote on any such
potential  acquisitions  or review the  financial  status of any  business to be
acquired.  Shareholders  of the Company  must rely upon  management  for prudent
expenditure of the funds of the Company in making such acquisitions.  Management
of the  Company  does  not  anticipate  seeking  independent  appraisals  of any
businesses which it may acquire.

Possible Need for Additional Financing

         To date,  the Company has met its  liquidity  requirements  through the
private sale of its equity  securities  and  borrowings  under  existing  credit
facilities.  However,  the  Company  will not be able to expand its  Advance Pay
Program,  in  accordance  with the  Company's  current plan  without  additional
financing.  If the  proceeds  of  this  offering  together  with  the  Company's
currently available funds and internally generated cash flows are not sufficient
to satisfy its financing needs, the Company likely will seek additional  funding
through  increased bank borrowings  and/or the public or private sale of debt or
equity  securities.  There can be no  assurance  that  additional  funds will be
available on a timely basis, on acceptable  terms or at all, or that such funds,
if raised,  would be  sufficient to permit the Company to continue its expansion
as planned.  If the proceeds of this offering and funding through any additional
public  or  private  sales of debt or  equity  securities  are  inadequate,  and
borrowings  under the  existing  credit  facility  or a  comparable  replacement
thereof  are not  available,  the Company may be required to curtail the Advance
Pay  Program.  If the  Company is  required  to pay  $2,150,000  from its credit
facility in connection with amounts due for an acquisition, the amount available
for the Advance Pay Program would be reduced.  See "MANAGEMENT'S  DISCUSSION AND
ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS-Liquidity  and Capital
Resources."

Risk of Increased Competition

         Competition  among  providers  of many of the  Company's  products  and
services,  particularly  the processing of incentive  payment claims,  is highly
competitive.  While such  competition  is  fragmented,  the  Company  recognizes
approximately  32  direct  competitors,  all of which are  closely-held  private
companies.  Based on its review of the industry and  informal  discussions  with
magazine publishers and retailers,  the Company believes that none of its direct
competitors have greater financial, technological, marketing and sales resources
than the Company.  However,  it is possible that certain services offered by the
Company could be performed directly by its retail customers or otherwise offered
or performed in the future by publishers,  distributors or other  organizations,
such as Nielsen IRI and Audit Bureau of Circulation.  Many of such organizations
have greater  financial,  technological,  marketing and sales resources than the
Company. Additionally, competitors may develop new or different service programs
which are  perceived by  customers  to be of similar or superior  quality at the
same or lower prices than the Company's services. There can be no assurance that
its present competitors or companies that choose to enter its marketplace in the
future will not exert significant competitive pressures on the Company resulting
in a deterioration  of the business  environment in which the Company  operates,
including  a  decrease  in the  number of clients  served by the  Company  and a
decrease   in   the   service   revenues   chargeable   by  the   Company.   See
"BUSINESS-Competition."

                                       8
<PAGE>
Management of Expansion

         The Company  intends to continue to implement  its  expansion  strategy
through  the  acquisition  of one or more  companies  which offer  products  and
services compatible to those of the Company,  some of which may involve products
or services with which  management  of the Company has little or no  experience.
Such  acquisitions  also could  continue  to place a  significant  strain on the
Company's  capital  and  human  resources.  There can be no  assurance  that the
Company will be able to adequately manage its expansion successfully,  introduce
new services or products,  or integrate any business  which it may acquire,  the
failure of any of which could have a material adverse effect on the Company.

Need to Manage New Service Introduction

         The Company  believes that its future growth is dependent,  in part, on
its ability to  anticipate  the  informational  needs of existing and  potential
clients  and  develop and  introduce,  in a timely  manner,  new  services  that
adequately  address such needs.  There can be no assurance that the Company will
be  successful in  developing,  introducing  and marketing new services.  If the
Company is unable to introduce  new services or if the Company's new services do
not receive sufficient market acceptance,  the Company's revenues and results of
operations may be adversely affected.

Limited Trading Volume for Common Stock.

         Although the Company's Common Stock is quoted on Nasdaq  SmallCap,  the
volume  of shares  of  Common  Stock  actually  traded,  as  reported  by Nasdaq
SmallCap,  averaged  approximately  28,000  shares per week during the four-week
period  ended August 29, 1997.  There can be no assurance  that a public  market
having the desirable  characteristics of depth, liquidity and orderliness,  over
which neither the Company, its affiliates,  nor any marketmaker has control will
develop or, if developed,  will be sustained.  Persons purchasing the securities
offered  hereby may be unable to readily  sell such  securities  at such time or
price as the security holder may desire.

Possible Delisting

         The trading of the Common Stock on Nasdaq SmallCap is conditioned  upon
the Company meeting certain asset, capital and surplus, earnings and stock price
tests. The requirements to maintain  eligibility on Nasdaq SmallCap requires the
Company to maintain net tangible assets in excess of $2,000,000, and (subject to
certain  exceptions)  a bid price of $1.00 per share.  If the  Company  fails to
satisfy either of these tests,  the Common Stock may be delisted from trading on
Nasdaq SmallCap.  The effects of delisting include the limited release of market
prices of the  Common  Stock and more  limited  news  coverage  of the  Company.
Delisting  may restrict  investors  interest in the Common Stock and  materially
adversely  affect the  trading  market  and prices for the Common  Stock and the
Company's  ability  to  issue  additional  securities  or to  secure  additional
financing.

Penny Stock Regulation

         If the Common  Stock was delisted  from trading on Nasdaq  SmallCap and
the trading price of the Common Stock was less than $5.00 per share,  the Common
Stock would be subject to Rule 15g-2 under the Exchange  Act,  which among other
things   requires  that   brokers/dealers   satisfy   special   sales   practice
requirements, including making individualized written suitability determinations
and receiving a purchaser's  written  consent prior to any  transaction.  If the
Common Stock was  delisted and the trading  price was less than $5.00 per share,
the  Common  Stock  could  also be  deemed  Penny  Stock  under  the  Securities
Enforcement and Penny Stock Reform Act of 1990,  which would require  additional
disclosure in connection  with trades in the Common Stock including the delivery
of a  disclosure  schedule  explaining  the nature and risks of the penny  stock
market. Such requirements could severely limit the liquidity of the Common Stock
and the  ability of  purchasers  in this  offering  to sell their  shares in the
secondary market.

                                       9
<PAGE>
Shares Eligible for Future Sale; Preferred Stock; Registration Rights

         Of the  6,014,263  shares of Common Stock  outstanding  on September 4,
1997,  1,696,001 shares are currently eligible for sale to the public by persons
who are not "affiliates" of the Company without  restriction  except, in certain
cases,  volume limitation.  All the remaining shares of Common Stock outstanding
are  "restricted"  within the meaning of Rule 144 under the Securities  Act, and
may not be sold in the absence of  registration  under the  Securities Act or an
exemption  therefrom.  However,  the executive  officers , directors and certain
other shareholders of the Company, who as of September 4, 1997 beneficially held
an aggregate of     4,727,338      shares of Common Stock, have agreed that they
will not  without the prior  consent of the  Representative,  sell or  otherwise
dispose of any shares of Common Stock beneficially owned by them for a period of
one year from the date of this Prospectus.  During the second year following the
date of this  Prospectus,  such  persons  have  agreed not to sell or  otherwise
dispose of more than  twenty-five  percent  (25%) of any shares of Common  Stock
beneficially  owned by them in any calendar quarter     subject in some cases to
the volume and other  conditions of Rule 144    .  Thereafter,  such persons are
entitled to sell,  without the  consent of the  Representative,  subject in some
cases to the volume and other conditions of Rule 144.

         Pursuant to  authority  granted by its Articles of  Incorporation,  the
Company's  Board of Directors has  authority to issue up to 2,000,000  shares of
Preferred Stock and to determine the price, rights, preferences,  privileges and
restrictions  thereof,  including  voting  rights,  without any further  vote or
action by the Company's shareholders. The voting and other rights of the holders
of Common Stock will be subject to and may be  adversely  affected by the rights
of the  holders of any  Preferred  Stock that may be issued in the  future.  The
issuance of Preferred Stock, while providing desirable flexibility in connection
with obtaining  necessary  capital  resources and for other corporate  purposes,
could have the effect of delaying,  deferring or  preventing a change of control
of the Company.  The Company has no current arrangements to issue any additional
shares of Preferred Stock. See "DESCRIPTION OF CAPITAL STOCK."

         The Company has filed a registration statement under the Securities Act
to register an  aggregate  of 520,661  shares of Common Stock issued or reserved
for issuance  under the Company's  1995  Incentive  Stock Option Plan and 41,322
shares issued or reserved for issuance under the Company's Stock Award Plan. The
holders  of  approximately  536,412  shares  of Common  Stock  have the right to
require the Company to file a registration statement with respect to the sale of
such shares.  No  prediction  can be made as to the effect,  if any, that future
sales of Common Stock or the  availability  of such shares for sale will have on
the market  price of the Common  Stock  prevailing  from time to time.  Sales of
substantial  amounts of Common Stock,  or the  perception  that such sales might
occur,  could adversely affect the prevailing  market price of the Common Stock.
See "CAPITALIZATION" and "SHARES ELIGIBLE FOR FUTURE SALE."

Continued Control By Management

         Upon completion of this offering,  the Company's executive officers and
directors will beneficially own approximately 47.4% (44.5% if the Over-Allotment
Option is exercised in full) of the  outstanding  shares of Common  Stock.  As a
result,  the  Company's  executive  officers and directors  will have  effective
voting  control of the  Company  and the  practical  ability to elect all of the
Company's  directors  and determine the vote on any matter being voted on by the
Company's shareholders, including any merger, sales of assets or other change of
control of the Company.  The Company's  Articles of Incorporation  and Bylaws do
not provide for cumulative  voting in the election of directors.  See "PRINCIPAL
AND  SELLING   SHAREHOLDERS"   and  "CERTAIN   PROVISIONS  OF  THE  ARTICLES  OF
INCORPORATION AND BYLAWS."

                                        10
<PAGE>
Related Party Transactions; Potential Conflicts of Interest

         From time to time, the Company has engaged in various transactions with
its directors,  executive officers and other affiliated  parties.  The terms and
conditions of such  transactions were not negotiated on an arms-length basis and
inherently  involve  conflicts  of interest  between the Company and the related
party.  However,  all future transactions  between the Company and its officers,
directors,  principals,  shareholders  and  affiliates  will  be  approved  by a
majority of the independent and  disinterested  outside directors and must be on
terms no less favorable to the Company than could be obtained from  unaffiliated
third parties under similar circumstances.

Dependence on Key and Other Personnel

         The Company  believes  that its success is  dependent,  in part, on the
efforts of its key  executives,  including S. Leslie  Flegel and William H. Lee.
The Company has entered into  employment  agreements with all its key executives
except W. Brian Rodgers and Messrs.  Flegel and Lee, each of whom is required as
a condition to the  consummation  of this  offering to enter into an  employment
agreement with the Company effective as of the date of this Prospectus. Although
the Company  believes that the loss of no single  executive will have a material
adverse  effect on the  Company,  certain  events,  many of which are beyond the
control  of the  Company,  could  result  in the  loss of the  services  of such
executives.  The  Company  has  procured  and  intends to  maintain  policies of
insurance on the lives of certain  members of its senior  management,  including
Messrs. Flegel and Lee. See "MANAGEMENT."

No Dividends With Respect to Common Stock

         The Company  currently  anticipates  that it will retain all its future
earnings,  if any, for use in the expansion  and operation of its business,  and
does  not  anticipate  paying  any cash  dividends  on its  Common  Stock in the
foreseeable  future.  There can be no  assurance  that the Company will pay cash
dividends at any time with respect to the Common  Stock,  or that the failure to
pay dividends  for a period of time will not  adversely  affect the market price
for the Company's  Common  Stock.  See "PRICE RANGE OF COMMON STOCK AND DIVIDEND
POLICY."

Anti-Takeover Effects of Articles of Incorporation and Bylaws

         The Company's Board of Directors has authority to issue up to 2,000,000
shares of  preferred  stock and to  determine  the price,  rights,  preferences,
privileges  and  restrictions  thereof,  including  voting  rights,  without any
further vote or action by the Company's shareholders.  The voting and the rights
of the holders of Common Stock will be subject to and may be adversely  affected
by, the rights of the holders of any  preferred  stock that may be issued in the
future. The issuance of preferred stock, while providing  desirable  flexibility
in connection  with obtaining  necessary  capital  resources and other corporate
purposes, could have the effect of delaying, deferring or preventing a change in
control of the  Company.  The Company has no current  arrangements  to issue any
additional  shares of preferred  stock.  See  "DESCRIPTION OF CAPITAL STOCK." In
addition,  the Company's  Articles of  Incorporation  and Bylaws include certain
provisions providing for the staggered election of directors and restrictions on
the  ability of  shareholders  to call  special  meetings of  shareholders.  See
"CERTAIN PROVISIONS OF THE ARTICLES OF INCORPORATION AND BYLAWS." The Company is
currently  subject to the Missouri  Takeover  Bid  Disclosure  Act,  which under
certain  circumstances may prohibit a business  combination  between the Company
and a  shareholder  owning 20% or more of the  outstanding  voting  power of the
Company.  The Board of directors has adopted a resolution  which, if approved by
the  shareholders  of the  Company at the 1998 Annual  Meeting of  shareholders,
would  amend the Bylaws to include an express  election of the Company to not be
subject to such  provisions to the extent  allowable under Missouri law. If such
resolution is not adopted,  such  provisions  could have the effect of delaying,
deferring or preventing a change in control of the Company.

                                       11
<PAGE>
Dilution

         The public  offering price per share will exceed the Company's net book
value per share of Common Stock  immediately  following this offering.  Based on
the         public  offering  price of $4.00 per share of Common Stock,  and the
proposed use of the net proceeds of this offering, new investors will experience
immediate  dilution  in net book  value per  share of  approximately  $2.61.  In
addition,  holders of certain outstanding options and warrants have the right to
acquire additional shares of Common Stock at a cost substantially less than the
        public offering price. If the net book value per share of Common Stock
has not  substantially  increased  by the date of the exercise of such rights to
acquire  Common  Stock,  holders  of the Common  Stock  will  incur  substantial
additional dilution.

Representative's Warrants

         The Company will sell to the Representative  and/or its designees,  for
nominal  consideration,  the  Representative's  Warrants  to  purchase  from the
Company up to 200,000 shares of Common Stock. The Representative's  Warrants are
exercisable  for a period of four years  commencing on the first  anniversary of
the date of this  Prospectus,  at an exercise  price equal to     $4.80      per
share. For the life of the Representative's  Warrants, the holders are given, at
nominal cost, the  opportunity to profit from a rise in the market price for the
securities  of the  Company  without  assuming  the  risk of  ownership,  with a
resulting  dilution in the interest of other  security  holders.  As long as the
Representative's Warrants remain unexercised,  the terms under which the Company
could obtain additional capital may be adversely affected. Moreover, the holders
of the Representative's Warrants may be expected to exercise them at a time when
the Company would, in all likelihood,  be able to obtain any needed capital by a
new offering of its  securities on terms more  favorable  than those provided by
the   Representative's   Warrants.   Additionally,   if  the   holders   of  the
Representative's  Warrants should exercise their registration rights to effect a
distribution  of the  Representative's  Warrants or underlying  securities,  the
Representative,  prior to and during such distribution, will be unable to make a
market in the  Company's  securities  and will be  required to comply with other
limitations  on trading set forth in Rules 101,  103,  and 104 of  Regulation  M
promulgated  under the Exchange Act.  Such rules  restrict the  solicitation  of
purchasers of a security when a person is interested in the distribution of such
security and also limit market making  activities by an interested  person until
the completion of the distribution.  If the  Representative  must cease making a
market,  the  market  and  market  price for such  securities  may be  adversely
affected  and the  holders  of  such  securities  may be  unable  to  sell  such
securities. See "UNDERWRITING."

Representative's Influence on the Market

         A significant  amount of the Common Stock offered hereby may be sold to
customers  of the  Representative.  Such  customers  subsequently  may engage in
transactions  for the sale or purchase of shares of Common Stock through or with
the  Representative.  If it participates in the market,  the  Representative may
exert a  dominating  influence  on the  market  for the  shares of Common  Stock
offered hereby. Such market making activity may be discontinued at any time. The
price and liquidity of the shares may be  significantly  affected by the degree,
if any, of the  Representative's  participation in such market. See "DESCRIPTION
OF CAPITAL STOCK" and "UNDERWRITING."

                                       12
<PAGE>
                                 USE OF PROCEEDS

         The  following  table  sets  forth  the  Company's  anticipated  use of
proceeds, expressed in dollars and as a percentage of gross proceeds.

                                                     Amount         Percentage
                                                     ------         ----------
Gross proceeds                                     $8,000,000          100.0%
   Less:
     Underwriting discounts                           640,000            8.0%
     Offering expenses                                450,000            5.6%
                                                   ----------          ------

Net proceeds                                       $6,910,000           86.4%
                                                   ----------         -------

Use of Proceeds:

Expansion of Advance Pay Program                    5,000,000           62.5%

Development of new or enhanced
  products and services                             1,310,000           16.4%

Acquisition of one or more
  businesses                                          500,000            6.3%

Working Capital and general corporate
  purposes, including the continued
  upgrade of the Company's computer systems           100,000            1.2%
                                                  -----------        --------

Total Use of Proceeds                              $6,910,000           86.4%
                                                  ===========        ========


         Pending  the use of the net  proceeds  from the sale of the  shares  of
Common Stock as described  above such funds will be used to  temporarily  reduce
the principal balance under the Company's credit facility.  Such credit facility
provides  for  the  availability  of  up  to  $12,500,000  of  borrowings  until
termination  by Wachovia Bank on not less than 13 months prior  notice.  At July
31, 1997,  the  outstanding  principal  balance  under this credit  facility was
$10,949,000  the  effective  interest  rate  thereon  was 9.1875% and the unused
availability thereunder was approximately  $1,551,000.  After application of the
net proceeds of this  offering to the  temporary  repayment  of the  outstanding
principal balance on its credit facility, the Company intends to make additional
borrowings under the credit facility for the foregoing purposes.

         The foregoing  represents the Company's present  intentions for the use
of the proceeds of this offering based on its currently contemplated operations,
business plan and currently  prevailing  economic and industry  conditions.  The
Company's  business plan contemplates that the Company may acquire businesses or
introduce  additional  products and  services.  Although the Company has had and
will continue to have discussions with potential acquisition  candidates it does
not  have  any  present  agreements  or  understandings   with  respect  to  any
significant  acquisitions.  Changes in the proposed  expenditures may be made in
response to, among other things,  changes in the Company's  plans and its future
revenues and expenditures, as well as changes in general industry conditions and
technology.

         The Company believes that the net proceeds of this offering,  cash flow
from operations, trade credit and existing lines of credit will be sufficient to
meet its  immediate  cash  needs and  finance  its plans for  expansion  for the
indefinite future, and in any case for not less than twelve months from the date
of this Prospectus.  This belief is based upon certain assumptions regarding the

                                       13
<PAGE>
         Company's  business  and cash flow as well as  prevailing  industry and
economic conditions.  The Company's capital requirements may vary significantly,
depending  on how  rapidly  management  seeks to  expand  the  business  and the
expansion  strategies  elected.  Accordingly,  the  Company  may, in the future,
require  additional  financing to continue to expand its  business.  There is no
assurance that the Company will be successful in obtaining additional financing,
if required, on favorable terms, or at all. If the Company were unable to obtain
additional  financing,  its ability to meet its current plan for expansion could
be materially and adversely  affected.  See  "CAPITALIZATION"  and "MANAGEMENT'S
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS."

                           PRICE RANGE OF COMMON STOCK


         From June 22, 1995 until February 12, 1996, the Company's  Common Stock
was quoted on the Nasdaq OTC Bulletin Board. Beginning on February 12, 1996, the
Common  Stock was  quoted on  Nasdaq  SmallCap  under  the  symbol  "SORC."  The
following table sets forth, for the periods indicated,  the high and low closing
bid prices for the Common Stock as reported by the OTC Bulletin Board and Nasdaq
SmallCap, as applicable.

<TABLE>
<CAPTION>
                                                                        Actual                        Pro forma(1)
                                                                        ------                        ------------
                                                               High              Low              High              Low
                                                               ----              ---              ----              ---
<S>                                                           <C>               <C>              <C>               <C>
Fiscal 1996
         Second Quarter (beginning June 22, 1995)             $7.00             $6.00            $ 8.47            $7.26
         Third Quarter                                        $8.50             $6.25            $10.29            $7.56
         Fourth Quarter                                       $7.50             $3.50            $ 9.08            $4.24

Fiscal 1997
         First Quarter                                        $5.75             $4.38            $ 6.96            $5.30
         Second Quarter                                       $4.75             $4.00            $ 5.75            $4.84
         Third Quarter                                        $4.75             $2.63            $ 5.75            $3.18
         Fourth Quarter                                       $3.25             $2.25            $ 3.93            $2.72

Fiscal 1998
         First Quarter                                        $2.88             $2.13            $ 3.48            $2.58
         Second Quarter                                       $3.06             $1.00            $ 3.70            $1.21

<FN>
(1)  Pro forma to reflect the        1-to-1.21 reverse stock split.
</FN>
</TABLE>
         The foregoing quotations reflect  inter-dealer  prices,  without retail
mark-up,  mark-down or  commission,  and may not  necessarily  represent  actual
transactions.  On  October     3    ,  1997,  the last sale price for the Common
Stock as reported by Nasdaq  SmallCap was     3.50     per share or    $4.24    
per share after giving effect to the          1-to-1.21  reverse stock split. As
of September 4, 1997, there were 171 holders of record of the Common Stock.

                                 DIVIDEND POLICY

         During the last two years,  the  Company  has not  declared or paid any
cash dividends on its Common Stock. The Board of Directors  presently intends to
retain all its earnings,  if any, for the development of the Company's  business
for the foreseeable future. The declaration and payment of cash dividends in the
future will be at the  discretion of the  Company's  Board of Directors and will
depend  upon a number of  factors,  including  among  others,  future  earnings,
operations, capital requirements, the general financial condition of the Company
and such other factors that the Board of Directors may deem relevant.

                                       14
<PAGE>
                                 CAPITALIZATION

         The following table sets forth the capitalization of the Company (i) as
of July 31, 1997, (ii) pro forma to reflect the          1-to-1.21 reverse stock
split as if such  transaction had occurred on July 31, 1997, and (iii) pro forma
as adjusted  to reflect  the sale by the  Company of the shares of Common  Stock
offered hereby and the application of the estimated net proceeds therefrom. This
table  should  be read in  conjunction  with  the  financial  statements  of the
Company,  "MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND
RESULTS OF OPERATIONS" and "DESCRIPTION OF CAPITAL STOCK" included  elsewhere in
this Prospectus.
<TABLE>
<CAPTION>
                                                                                              July 31, 1997
                                                                                              -------------
                                                                                                             Pro Forma
                                                                                Actual       Pro Forma      As Adjusted
                                                                                ------       ---------      -----------
<S>                                                                          <C>             <C>             <C>
Long-term debt (less current portion).................................       $10,960,682     $10,960,682     $4,050,682(a)

 Redeemable Common Stock, par value $0.01 per share
   111,245 shares  outstanding
   actual, 91,938 shares pro
   forma and pro forma as adjusted....................................           503,820         503,820        503,820

Stockholders' equity:

 Common Stock, par value $0.01 per share
   7,165,953 shares outstanding actual,
     5,922,275 shares pro forma, and
     7,922,275 shares outstanding pro forma
     as adjusted .....................................................            71,659          59,223            79,223

 Additional paid-in capital...........................................         3,292,872       3,305,308        10,195,308

 Retained earnings ...................................................           901,193         901,193           901,193

         Total stockholders' equity ..................................         4,265,724       4,265,724        11,175,724

         Total capitalization ........................................        $15,730,226     $15,730,226       $15,730,226


<FN>

(a)  Assumes the net proceeds of this  offering will be applied to the temporary
     reduction in the  outstanding  principal  balance of the  Company's  credit
     facility resulting in total availability thereunder of $8,461,000.
</FN>
</TABLE>
                                       15
<PAGE>
                             SELECTED FINANCIAL DATA

         The selected  financial data as of and for the periods  presented below
have been derived from the financial  statements  of the Company.  The financial
statements  of the Company as of and for the fiscal years ended January 31, 1997
and 1996 have been  audited  by BDO  Seidman,  LLP,  and its  report  thereon is
included  elsewhere  herein.  The balance sheet data as of July 31, 1997 and the
statement  of  operations  data as of and for the six months ended July 31, 1997
and 1996 have been derived from unaudited financial statements,  which have been
prepared  on the  same  basis as the  audited  financial  statements  and in the
opinion of  management,  include  all  adjustments  (consisting  of only  normal
recurring  adjustments)  necessary to present fairly the  information  set forth
herein.  Results of  operations  for the six months  ended July 31, 1997 are not
necessarily indicative of the results to be expected for the year ending January
31, 1998. The selected  financial  data should be read in  conjunction  with the
financial statements,  including the notes thereto,  appearing elsewhere in this
Prospectus and "MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS."
<TABLE>
<CAPTION>

                                                             Fiscal Year Ended                            Six Months Ended
                                                                 January 31,                                   July 31,
Statements of Operations Data:                         1997                     1996                 1997                  1996
                                                 ---------------          --------------        --------------         -------------
<S>                                                <C>                      <C>                    <C>                  <C>
Service Revenues............................       $7,056,270               $7,195,176             $5,459,668           $2,633,958
Merchandise Revenues........................          242,177                  926,008                  8,348              124,540
                                                    ---------               ----------                -------            ---------
                                                    7,298,447                8,121,184              5,468,016            2,758,498
Cost of Service Revenues....................        4,862,207                3,859,409              2,851,857            2,351,092
Cost of Merchandise Sold....................          202,381                  549,813                 32,720               11,254
                                                    ---------                ---------               --------           ----------
Gross Profit................................        2,233,859                3,711,962              2,583,439              396,152
Selling, General & Administrative Expenses .        2,904,372                2,799,841              1,062,128            1,671,502
                                                    ---------               ----------            -----------           ----------
Operating Income (Loss).....................        (670,513)                  912,121              1,521,311          (1,275,350)
Other Income (Expense)......................        (309,992)                (314,127)             ( 442,713)           ( 108,653)
                                                  -----------               ----------             ----------           ----------
Income (Loss) Before Income Taxes...........        (980,505)                  597,994              1,078,598          (1,384,003)
Income Tax (Expense) Benefit................          377,188                (406,000)              (489,000)              478,463
                                                   ----------             ------------            -----------             --------
  Net Income (Loss).........................        (603,317)                  191,994                589,598            (905,540)
Earnings (Loss) per Share...................          $(0.09)                    $0.03                  $0.07              ($0.14)
Pro Forma(1) Earnings
  (Loss) per Share..........................          $(0.11)                    $0.06                  $0.08              $(0.17)
Pro Forma(1) Weighted Average Outstanding
  Shares....................................        5,503,215                5,028,547              5,857,717            5,342.074
<CAPTION>
                                                               January 31,                               July 31, 1997
Balance Sheet Data:                                    1997                 1996              Actual              As Adjusted(2)
                                                     --------             --------          ----------         -------------------
<S>                                                <C>                <C>                 <C>                         <C>
Working Capital.............................       $2,322,778         $ 1,305,679         $ 11,681,190                $ 11,681,190
Total Assets   .............................       15,569,649           5,346,384           20,079,046                  20,079,046
Revolving Line of Credit....................        7,124,000           1,713,715                    -                           -
Long-term debt, less current portion........           22,814              32,341           10,960,682                   4,050,682
Redeemable Stock............................        1,026,326                   -              503,820                     503,820
Stockholders' Equity........................        3,145,622           2,017,626            4,265,724                  11,175,724

<FN>
(1)      Pro forma data is presented to reflect a provision  for income taxes as
         if DISC, a Subchapter S  Corporation  prior to the merger  between DISC
         and PMM,  had not been a  Subchapter  S  Corporation,  and the         
         1-to-1.21 reverse stock split.
(2)      Assumes (a) the net proceeds of this offering will be applied initially
         to the temporary reduction of the outstanding  principal balance of the
         Company's credit facility resulting in total availability thereunder of
         $8,461,000, and (b) the         1-to-1.21 reverse stock split.
</FN>
</TABLE>
                                       16
<PAGE>
                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Overview

         For more than 20 years, The Source Information  Management Company (the
"Company") and its predecessors have provided information gathering,  consulting
and other information based services to operators of mass merchandise,  grocery,
convenience and pharmacy stores located throughout the United States and eastern
Canada. Currently, the Company provides monitoring and documentation services to
approximately  710  retailers,  such  as  Wal-Mart  Stores,  Inc.,  Kmart
Corporation,  Target Stores,  Inc., Food Lion,  Inc., and W.H.  Smith,  Inc., in
connection  with  processing and collection of incentive  payments from magazine
publishers on single copy sales of  approximately  6,000 magazine titles offered
in  approximately  70,000 stores.  As an extension of this service,  the Company
established its Advance Pay Program,  under which the Company advances an agreed
upon  percentage  of the  incentive  payments due to the retailer  from magazine
publishers.  It then directly collects from the publishers the claims due to the
retailer. In fiscal 1996 and 1997, the Company advanced approximately $1,783,000
and $16,743,000 under the Advance Pay Program,  respectively.  In October, 1996,
the  Company   expanded  its  services  and  potential   client  base  with  the
introduction  of the  Periodical  Information  Network  ("PIN"),  an information
service in which the  Company  provides  subscribing  magazine  publishers  with
industry-wide, single copy magazine sales information in a user friendly format.
Based on conversations with representatives of magazine publishers,  the Company
believes that publishers and  advertisers  perceive that PIN provides a valuable
basis on which to  formulate  marketing,  distribution,  advertising  and  other
policies.

         A majority of the  Company's  revenues  are derived  from  service fees
earned in  connection  with the  collection  of incentive  payments  owed to the
Company's retailer clients from magazine publishers. Most such incentive payment
programs  offer  the  retailer  a cash  rebate,  equal  to a  percentage  of the
retailer's  actual  net  sales  of the  publisher's  titles,  which  is  payable
quarterly upon submission of a properly  documented claim. Under agreements with
its  retailer  clients,  the  Company  gathers  sales data,  submits  claims for
payment,  collects payments and receives a percentage of the aggregate  payments
collected on the retailers' behalf.  Claims for incentive payments are generally
submitted  to  the  publishers  quarterly  based  on  actual  net  sales  of the
publishers'  titles  recorded  in  the  previous  calendar  quarter.  Except  in
connection  with its Advance Pay Program,  the Company does not guarantee to its
retailer  clients any payments due to the client from magazine  publishers,  and
accordingly,  does not assume any credit  risk  associated  with such  incentive
payments.  In substantially  all the contracts under the Advance Pay Program the
Company bears the risk of  uncollectibility  associated with collecting payments
from publishers. To date, management believes that the reserve maintained by the
Company as an allowance for doubtful  accounts in the amount of approximately 2%
of accounts receivable is adequate to satisfy any losses incurred by the Company
from uncollectible accounts receivable.

         Under  both the  standard  arrangement  and the  Advance  Pay  Program,
service  revenues are  recognized at the time claims for incentive  payments are
substantially  completed for  submission to the  publishers  based on the amount
claimed,  less an  estimated  reserve  necessary  to maintain an  allowance  for
doubtful  accounts of  approximately 2% of trade accounts  receivable.  However,
under the standard arrangement, invoices for services provided by the Company in
connection  with the claim  process are not issued  until the  Company  receives
settlement  of the claim.  Under the Advance Pay  Program,  the  customer is not
invoiced for the service fee, which is the difference  between the claim and the
advance amount.

                                       17
<PAGE>
Results of Operations

         The  following  table sets forth,  for the periods  presented,  certain
information  relating to the operations of the Company expressed as a percentage
of Total Revenues:
<TABLE>
<CAPTION>

                                                Six Months Ended July 31,                     Fiscal Year Ended January 31,
                                                -------------------------                     -----------------------------
                                              1997               1996                            1997               1996
                                              ----               ----                            ----               ----

<S>                                           <C>                <C>                             <C>                <C>
Service Revenues                              99.8%              95.5%                           96.7%              88.6%

Merchandise Revenues                           0.2                4.5                             3.3               11.4

Total Revenue                                100.0              100.0                           100.0              100.0

Cost of Service Revenues                      52.2               85.2                            66.6               47.5

Cost of Merchandise Sold                       0.6                0.4                             2.8                6.8

Gross Profit                                  47.2               14.4                            30.6               45.7

Selling, General &
  Administrative Expense                      19.4               60.6                            39.8               34.5

Operating Income (Loss)                       27.8             (46.2)                           (9.2)               11.2

Interest Expense, Net                        (7.4)              (3.6)                           (3.9)              (1.2)

Other Income (Expense), Net                  (0.7)              (0.4)                           (0.4)              (2.7)

Income (Loss) Before
  Income Taxes                                19.7             (50.2)                          (13.5)                7.3

Net Income (Loss)                             10.8%            (32.8)%                          (8.3)%               2.4%


</TABLE>

Six Months Ended July 31, 1997 Compared to Six Months Ended July 31, 1996


Service Revenues

         Increased  retailer  participation  in the  Advance  Pay  Program,  the
acquisitions of Magazine Marketing,  Inc., Readers Choice, Inc. and Mike Kessler
and Associates,  Inc., and the implementation of PIN during the third quarter of
fiscal year 1997, contributed to an increase in service revenue of approximately
$2,826,000  during  the six month  period  ended  July 31,  1997.  The  increase
consisted of  approximately  $2,313,000  of claims,  PIN and Advance Pay Program
revenue over the comparable  period in fiscal 1997.  Also,  space design revenue
increased  from  $182,000 for the six months ended July 31, 1996 to $695,000 for
the six months ended July 31, 1997.  Currently,  the Company is negotiating flat
fee  arrangements;  however,  historically,  space  design  revenues  have  been
recognized  as  front  end  display  manufacturers  ship  the  displays  to  the
retailers, the timing of which is not within the Company's control. Space design
revenues have historically fluctuated  significantly depending upon a variety of
factors  including  the  number  and  magnitude  of   reconfiguration   programs
undertaken by the Company's  retailer client and the timely shipping of displays
by  manufacturers.  As a result,  variations  in the timing and amounts of space
design revenues could have a material adverse effect on the Company's  quarterly
operating results.

                                       18
<PAGE>
Merchandise Revenues and Cost of Merchandise Sold

         As a result of its  relationships  with the  leading  retailers  in the
United States,  the Company has had opportunities  from time to time to purchase
merchandise,  such as gift and  greeting  cards,  caps and  other  leisure  time
products for resale to its retailer clients. However,  management has decided to
de-emphasize this portion of its business in order to dedicate more resources to
its core services.  The revenues derived from merchandising  sales are declining
while the inventory is being liquidated.

Cost of Service Revenues and Selling, General and Administrative Expense ("Total
Costs")

         Total  Costs for the six month  period  ended July 31,  1997  decreased
approximately  $109,000 compared to the same period in the prior year, resulting
from a  $500,765  increase  in Cost of  Service  Revenues  offset by a  $609,374
decrease in Selling, General and Administrative Expense. The largest decrease in
Total Costs was in the data processing area. These costs decreased $174,000 over
last year's  comparable  period due to the  purchase of the  employment  service
company on January 1, 1997 which  previously  provided such  services.  However,
this decrease was partially  offset by an increase in wages  because  the
individuals  formerly  employed  by the  employment  services  company  are  now
employed by the Company.  The acquisitions of Magazine Marketing,  Inc., Readers
Choice, Inc. and Mike Kessler and Associates,  Inc. have led to increased costs,
including wages, amortization,  rent and depreciation.  Travel and entertainment
expenses decreased $38,000 and $16,000, respectively. Bad debt expense decreased
$56,000 over the same period in the prior year.

Other Expense

         Interest  Expense  increased  $302,000  due  to  increased   borrowings
necessary to fund the Advance Pay Program.

Income Tax Expense (Benefit)

         The  effective  income tax rate for the six months  ended July 31, 1997
was 45.3%  compared  to 34.6%  for the six  months  ended  July 31,  1996.  This
increase was a result of an increase in expenses not  deductible  for income tax
purposes  as  a  percentage  of  income   (loss)   before  income  taxes.   Such
non-deductible expenses include meals and entertainment,  goodwill amortization,
and officers' life insurance premiums.

Earnings Per Share

         In calculating  earnings per share, net income for the six months ended
July 31, 1997 was reduced by a constructive dividend of $109,937, which resulted
from the exchange of all 5,600 outstanding shares of Preferred Stock for 186,667
shares  of  Common  Stock  and  non-transferable  warrants, expiring in 2000, to
purchase  310,710  shares  of  Common  Stock at an  exercise  price of $3.00 per
share.

Fiscal 1997 Compared to Fiscal 1996

Service Revenues

         Increased  retailer  participation  in the  Advance  Pay  Program,  the
acquisition  of Magazine  Marketing,  Inc.  and  Readers  Choice,  Inc., and the
implementation  of PIN during the third quarter of fiscal year 1997, contributed
to an  increase  in revenue  from claims  submission  services of  approximately
$468,000.  However,  space design revenue  decreased from  $1,243,000 in 1996 to
$636,000 in 1997  causing an overall  decrease in Service  Revenues of $139,000.
Currently,   the  Company  is  negotiating  flat  fee   arrangements;   however,
historically,  space design  revenues have been  recognized as front end display
manufacturers  ship the  displays to the  retailers,  the timing of which is not
within  the  Company's  control.  Based  on  management's  understanding  of the
anticipated  shipment dates for proposed and planned programs  expected to occur
during the next year,  space  design  revenue  should  exceed both 1996 and 1997
levels.

                                       19
<PAGE>
Merchandise Revenues

         As a result of its  relationships  with the  leading  retailers  in the
United States,  The Company has had opportunities  from time to time to purchase
merchandise,  such as gift and  greeting  cards,  caps and  other  leisure  time
products for resale to its retailer clients. However,  management has decided to
de-emphasize this portion of its business in order to dedicate more resources to
its core services.  Thus,  Merchandise Revenues decreased $684,000 from $926,000
in 1996 to $242,000 in 1997.

Cost of Merchandise Sold

         The  Cost of  Merchandise  Sold  decreased  primarily  as a  result  of
de-emphasizing this portion of the business as noted above.  Comparing the gross
profit percentage  associated with Merchandise Revenues to the prior year is not
considered meaningful by management because a wide variety of items with varying
profit margins have been purchased and resold.

Cost of Service Revenues and Selling, General and Administrative Expense ("Total
Costs")

         Total  Costs  increased  approximately   $1,100,000  resulting  from  a
$1,002,798  increase  in Cost of Service  Revenues  and a $104,531  increase  in
Selling, General and Administrative Expense. Wages accounted for $840,000 of the
increase.   New  hires,   including  personnel  formerly  employed  by  Magazine
Marketing,  Inc., comprised  approximately $579,000 of this increase,  while the
balance of the increase was the result of wage increases and bonuses.  Insurance
costs increased  approximately $152,000 resulting from the addition of directors
and officers  insurance,  additional life insurance  policies and an increase in
the package policy due to the Company's  expansion into other states and Canada.
Rent,  telephone and  utilities  have  increased  $100,000 as a direct result of
expanding  the square  footage  rented in North  Carolina  and  adding  regional
offices in Canada,  Arizona and California  (which was subsequently  closed as a
result of de-emphasizing  the merchandising  portion of the business).  Computer
hardware  and  software  acquisitions  combined  with  equipment  and  furniture
acquisitions related to the additional regional offices contributed to a $48,000
increase  in  depreciation   expense.   Lastly,   bad  debt  expense   increased
approximately  $40,000.  Such  increases were mitigated by decreases in contract
labor and data entry costs.  During 1997,  permanent  hires  reduced the need to
utilize  temporary  employees as frequently  as in 1996,  and an increase in the
number of wholesalers  supplying sales data on tape contributed to a decrease in
data entry costs.

Other Expense

         Interest  Expense  increased  $191,000  due  to  increased   borrowings
necessary to fund the Advance Pay Program.  Registration  expenses  decreased by
$213,000 in 1997 following the one time expense incurred in 1996 to register the
Company's Common Stock under the Exchange Act.

Income Tax (Benefit) Expense

         The  effective  income tax rate  decreased to 38.5% for 1997 from a pro
forma effective rate of 47.5% for 1996. This decrease was a result of a decrease
in expenses not  deductible  for income tax  purposes as a percentage  of income
(loss) before  income  taxes.  Such  non-deductible  expenses  include meals and
entertainment, officers' life insurance premiums and goodwill amortization.

Seasonality

         To date,  the Company's  results of operation  have not been subject to
seasonal  variation and  management  does not expect such seasonal  variation to
occur in the future.

                                       20
<PAGE>
Earnings Per Share

         In February  1997,  the  Financial  Accounting  Standards  Board issued
Statement of Financial  Accounting Standards No. 128, "Earnings Per Share" (SFAS
No. 128). The new standard  simplifies the standards for computing  earnings per
share and requires  presentation of two new amounts,  basic and diluted earnings
per share.  The Company will be required to  retroactively  adopt this  standard
when it reports its  operating  results  for the fiscal  quarter and year ending
January 31, 1998. When the Company adopts SFAS No. 128, it expects no changes in
its  previously  reported  Primary  and Fully  Diluted  earnings  per share.  In
addition,  SFAS No. 128 is expected to have no effect on earnings  per share for
the six months ended July 31, 1997 and 1996 if it had been adopted.

Liquidity and Capital Resources

         The Company's primary cash requirements are for funding the Advance Pay
Program and selling, general and administrative expenses (particularly salaries,
travel and  entertainment)  incurred in connection with the  solicitation of new
clients and the maintenance of existing accounts.  Historically, the Company has
financed its business  activities  through  borrowings  under available lines of
credit, cash flow from operations and through the issuance of equity securities.

         Net cash used by operating  activities increased from $3,051,000 during
the six months  ended July 31, 1996 to  $3,542,000  during the six months  ended
July 31, 1997. During the six months ended July 31, 1997, $2,787,000 was used to
cover checks drawn against  future  deposits at January 31, 1997,  net cash used
for the  Advance  Pay  Program  was  approximately  $339,000  and cash  paid for
interest was $359,000.

         The average  collection  period for the six months  ended July 31, 1997
was 137 days  compared to 148 days for the six months ended July 31,  1996.  The
collection  periods  were  calculated  as  follows:  365  days/(Revenues/Average
Accounts  Receivable),  where  accounts  receivable  includes all trade accounts
receivable,  but only the commission  portion of amounts due from  publishers in
association with the Advance Pay Program.

         The Company is primarily engaged in the business of providing  services
to its retailer clients;  therefore,  its capital  expenditure  requirements are
minimal. At July 31, 1997, the Company had no outstanding  material  commitments
for capital expenditures.

         The Company has a credit  agreement  that provides for a revolving loan
of up to  $12,500,000  with Wachovia  Bank of North  Carolina,  N.A.  ("Wachovia
Bank").  Wachovia Bank has the right to terminate  the  agreement  upon not less
than thirteen  months prior written  notice.  Borrowings bear interest at a rate
related to the monthly  LIBOR index rate plus a percentage  ranging from 2.5% to
3.5% depending upon the ratio of funded debt to earnings before interest, taxes,
depreciation and amortization.  Borrowings are secured by personal guarantees of
Messrs.  S. Leslie Flegel and William H. Lee and their spouses and by a security
interest  in  substantially  all the  Company's  assets  including  receivables,
inventory,  equipment, goods and fixtures, software, contract rights, notes, and
general  intangibles.  Under the Credit  Agreement,  the  Company is required to
maintain certain financial ratios. Although the Company was not in compliance at
January 31, 1997, with the requisite ratio of Earnings  Before  Interest,  Lease
Obligations and Taxes to Interest Expense and Lease  Obligations  ("EBILT/IELO")
or the requisite ratio of Funded Debt to Total Capitalization  ("Debt/Cap"),  it
received  a  written  temporary  waiver  of  such  ratios  from  Wachovia  Bank.
Subsequently,  the Credit  Agreement  was amended to provide  the  Company  with
greater  flexibility with respect to the maintenance of certain financial ratios
including the EBILT/IELO and Debt/Cap ratios.  At July 31, 1997, the Company was
in compliance  with all financial  ratios  imposed by the Credit  Agreement,  as
amended.  During  fiscal  1999  certain of such  financial  ratios  become  more
stringent;  however,  the  Company  expects  to  remain in  compliance  with all
financial  ratios through October 31, 1998.  Although the Company believes it is
unlikely,  Wachovia  Bank may  decide  to  enforce  any or all of its  remedies,
including  declaring  the loan  immediately  due and payable,  if the  financial
ratios are not maintained.  Such action would have a material  adverse effect on
the financial  condition of the Company and would require the Company to curtail
the Advance Pay Program.

                                       21
<PAGE>

         At July 31, 1997, the Company's total long-term debt  obligations  were
$13,174,000.  Of  such  amount,  $2,150,000  was  incurred  by  the  Company  in
connection with its acquisition of all the stock of Mike Kessler and Associates,
Inc. ("MKA").  Such  indebtedness  which is due January 5, 1998 with interest at
6.25%, is expected to be financed by operations and an additional term loan from
Wachovia Bank. To the extent that such additional term loan is unavailable,  the
Company  intends to repay such  obligation  from its  existing  credit  facility
thereby reducing the funds available for the Advance Pay Program.  Wachovia Bank
issued a standby  letter of credit for  $2,231,912 for the benefit of the former
owner of MKA covering the period from May 30, 1997 through January 31, 1998. The
seller  operated MKA as a business  engaged in the  collection of retail display
allowances  for retail store chains.  The Company has continued the operation of
such business and has  continued  servicing  MKA's  customer  base.  The Company
anticipates  that the funds necessary to satisfy its other debt obligations will
be derived from cash provided by operations and/or additional bank borrowings.

         In July 1997,  the holders of the Company's  1996 Series 7% Convertible
Preferred  Stock  exchanged all 5,600  outstanding  shares for 186,667 shares of
Common   Stock  at  an  effective   exchange   price  of  $3.00  per  share  and
non-transferable  warrants,  expiring  in 2000,  to purchase  310,710  shares of
Common Stock at an exercise price of $3.00 per share.  Such exchange resulted in
a  constructive  dividend of $109,937  which was reported in the fiscal  quarter
ending July 31, 1997.

         In September  1997, the Company issued to Aron Katzman,  Harry L. Franc
III and Timothy A.  Braswell,  each a director of the Company,  non-transferable
warrants,  expiring in 2000, to purchase an aggregate of 89,289 shares of Common
Stock at an  exercise  price of $3.00 per  share.  Although  the  effect of this
transaction will be reported in the third quarter, the Company expects that such
warrants  will be deemed to have an  aggregate  value  ranging  from  $30,000 to
$50,000.

         Without additional  financings,  the Company will not be able to expand
its  operations,  particularly  its Advance Pay Program,  in accordance with the
Company's  current  plan.  If the proceeds of this  offering  together  with the
Company's currently available funds and internally  generated cash flows are not
sufficient  to  satisfy  its  financing  needs,  the  Company  likely  will seek
additional  funding  through  increased  bank  borrowings  and/or  the public or
private  sale of debt or  equity  securities.  There  can be no  assurance  that
additional  funds will be available on a timely basis, on acceptable terms or at
all, or that such funds, if raised, would be sufficient to permit the Company to
continue its expansion as planned.  If the proceeds of this offering and funding
through  additional  public or  private  sale of debt or equity  securities  are
inadequate,  and borrowings  under the existing  credit facility or a comparable
replacement  thereof are not  available,  the Company may be required to curtail
the Advance Pay Program.

                                    BUSINESS

Overview

         For more than 20 years, The Source Information  Management Company (the
"Company") and its predecessors have provided information gathering,  consulting
and other information based services to operators of mass merchandise,  grocery,
convenience and pharmacy stores located throughout the United States and eastern
Canada. Currently, the Company provides monitoring and documentation services to
approximately 710 retailers,  such as Wal-Mart Stores,  Inc., Kmart Corporation,
Target Stores,  Inc., Food Lion, Inc., and W.H. Smith,  Inc., in connection with
processing  and  collection of incentive  payments  from magazine  publishers on
single  copy  sales  of   approximately   6,000   magazine   titles  offered  in
approximately  70,000  stores.  As an  extension  of this  service,  the Company
established its Advance Pay Program,  under which the Company advances an agreed
upon  percentage  of the  incentive  payments due to the retailer  from magazine
publishers.  It then directly collects from the publishers the claims due to the
retailer. In fiscal 1996 and 1997, the Company advanced approximately $1,783,000
and $16,743,000 under the Advance Pay Program,  respectively.  In October, 1996,
the  Company   expanded  its  services  and  potential   client  base  with  the
introduction  of the  Periodical  Information  Network  ("PIN"),  an information
service in which the  Company  provides  subscribing  magazine  publishers  with
industry-wide, single copy magazine sales information in a user friendly format.
Based on conversations with representatives of magazine publishers,  the Company
believes that publishers and  advertisers  perceive that PIN provides a valuable
basis on which to  formulate  marketing,  distribution,  advertising  and  other
policies.

                                       22
<PAGE>
Formation of the Company

         The  Company  was  organized  in  1995  by  the  consolidation  of  two
significant   providers  of  services  to  retailers  of  magazines   and  other
periodicals.  Since its  organization  the  Company  has  expanded  through  the
acquisition of businesses and technologies that address  additional  services or
products,  market  segments  or  geographic  regions in which the Company is not
currently  active and which  would  allow the  Company  to expand  the  services
offered to its clients,  or its ability to support existing or planned services.
In 1995, the Company acquired the business of Dixon's Modern Marketing Concepts,
Inc. and Tri-State Stores, Inc., both of Chicago Heights, Illinois. In 1996, the
Company  again  expanded  its  presence in the upper  Midwest by  acquiring  the
businesses of Magazine Marketing, Inc. of Canton, Ohio and Readers Choice, Inc.,
a subsidiary of United Magazine Company located in Columbus,  Ohio. In May 1997,
the Company  acquired the business of Mike Kessler and Associates,  Inc. of Fair
Lawn, New Jersey.

The Magazine Industry

         Based on its  knowledge of the industry and  discussions  with magazine
publishers  and  retailers,  management  of the Company  believes  that magazine
publishers  are placing an increasing  degree of importance on revenues  derived
from single copy  newsstand  sales and that the  emphasis  placed on single copy
sales by publishers  will continue to increase as: (i) mailing costs continue to
rise with respect to subscription  distribution;  and (ii) magazine  advertisers
continue to value the increased  target market accuracy  achieved through single
copy sales.

         The distribution of the  approximately  6,000 magazine titles currently
published for single copy sales on a national basis is dominated by six national
distributors, which distribute to over 200 local independent distributors, which
in turn  supply  copies  to  magazine  retailers.  Although  the  nature  of the
businesses in which magazine retailers are engaged is wide ranging,  the largest
volumes of single copy sales  historically are achieved by grocery retailers and
mass merchandise  stores. The primary function of the retailer is the display of
available  titles  in two  store  locations,  at a  dedicated  section  called a
"mainline display" and at displays located within the merchandise checkout area.
Because magazines are frequently purchased on impulse,  publishers  increasingly
compete for display spaces, referred to as "pockets," at the checkout.

         National  distributors  receive  a  brokerage  fee  based on sales  and
distribution to local independent  distributors.  Local independent distributors
purchase  copies at a  discount  to the  suggested  retail  price and  resell to
retailers,  also at a discount to the suggested  retail price. All unsold copies
are  returnable  by  the  retailer  for  full  credit  to  all  parties  in  the
distribution  chain,  such that  payments  are made only with  respect to copies
actually  sold.  All  accounting  for  copies is done by the  local  independent
distributors which invoice for distributed copies,  credit retailers for returns
and credit national  distributors for sales through a  computer-assisted  single
entry information system.

         To provide further incentives to retailers to prominently display their
respective  titles,  publishers  typically  enter into Retail Display  Allowance
("RDA") programs under which the retailer is entitled to receive, on a quarterly
basis,  a cash rebate  directly from the publisher  equal to a percentage of the
retailer's  actual net sales of the  publisher's  titles  upon  submission  of a
properly  documented  claim.  Conversely,  certain  publishers  of  high  volume
magazines  rent  "pocket"  space  from  retailers  for the  display  and sale of
specific  titles.  Such  rent,  referred  to  as  "pocket  payments"  (or  "RDP"
payments),  is a fixed  amount  per  pocket,  per  store  based on the  verified
location and other criteria of the pocket,  and is paid quarterly.  The national
distributors  administer  a majority  of RDA and RDP  programs  on behalf of the
publishers.

                                       23
<PAGE>
         Publishers  have also  implemented  programs to encourage  retailers to
upgrade  their  checkout  and  mainline  display  fixtures  by  making  one-time
incentive  payments,  based on the pockets allocated to their respective titles.
Similar  to RDA and RDP,  such  payments  are made  only  upon  submission  of a
properly documented claim.

Client Services

         The Company is dedicated to providing full information  services to its
clients. Such services include the following:

         Claim  Submission.  Through its software system,  the Company offers to
assist retailers in accurately monitoring,  documenting, claiming and collecting
publisher incentive payments.  The claim submission process begins at the end of
each  calendar  quarter  when the  Company  obtains  information  from the local
independent distributors detailing the titles and number of copies actually sold
by the  client  retailer.  Based  on  this  information,  the  Company  prepares
publisher  supplied  claim  forms  and  submits  the  documented  claim  to  the
appropriate national distributor, which acts as payment agent for the publisher.
After verification of the claim, the national  distributor remits payment to the
order of the  retailer  in care of the  Company,  which  records the payment and
forwards it to the  retailer.  The Company  charges  the  retailer a  negotiated
percentage of the cash collected.

         As an  extension  of its claim  submission  service,  the  Company  has
established  an  Advance  Pay  Program.  Under  the  provisions  of the  written
agreement signed by each participating  retailer, the Company acquires the right
to collect the  incentive  payments  otherwise  due the retailer  directly  from
magazine  publishers  with  respect  to the sale and  display of  magazines.  In
return,  the Company pays to the retailer a negotiated  fixed  percentage of the
total  incentive  payments  otherwise  due the  retailer  with  respect  to each
calendar quarter generally not later than ninety days after the end of each such
quarter.  The funds  necessary to make such  payments are derived from cash flow
from operations and borrowings under the Company's  existing  $12,500,000 credit
facility.  Typically,  the agreement provides for a minimum term of one year and
thereafter  is  terminable  by either party on not less than ninety days notice.
This service  relieves the retailer from the burdensome  administrative  task of
processing  multitudes of small publisher checks.  Service fees earned under the
Advance Pay Program generally exceed those charged under the traditional method;
however  the  Company  generally  assumes  the risk of  uncollectibility  of the
incentive  payments.  Based on historical  experience,  the Company  maintains a
reserve for doubtful accounts equal to approximately 2% of outstanding  accounts
receivable. The Company believes such reserve will be adequate.

         Space Design.  Through its Display Group,  the Company offers to assist
retailers in the  placement of displays and the  selection of titles to optimize
available  display space,  and thereby to maximize  sales and incentive  payment
revenues. Based on its knowledge of local consumer preferences and the terms and
conditions of publisher  incentive  payment  programs,  the Company analyzes the
retailer's  store  layout,  customer  traffic  patterns  and  available  display
alternatives.  Thereafter,  the Company  consults  with its  retailer  client to
develop an appropriate display program.

         Generally, retailers undertake a comprehensive redesign of the checkout
display space on three-year cycles. As a result of its marketing experience, the
Company is  frequently  engaged to provide  services  with respect to the entire
redesign process including, fixture design and assisting the retailer in product
selection,   plan-o-gramming  and  vendor  negotiations.  The  Company  provides
additional  services to  retailers  including  vendor  billing  and  collection,
fixture prototype reviews and supervision of fixture installation in the stores.
In June 1997,  K-Mart  Corporation  contracted  with the Company to provide such
services with respect to the reconfiguration of display fixtures in the checkout
area of its  stores.  The  new  merchandising  units  which  display  magazines,
confections and selected general merchandise illustrate the applicability of the
Company's  existing  services  beyond  magazines  to other high volume  consumer
products.

                                       24
<PAGE>
         Periodical  Information  Network. The Company's large and sophisticated
database of magazine industry information has resulted in it becoming a magazine
information  center which  management  believes is used by many companies in the
magazine industry to formulate their publishing and distribution strategies. PIN
is a  comprehensive  system  designed  to  use  current  computer  technologies,
including CD-ROM, to effectively  manage all elements of the Company's  database
including  information  packaging and efficient  inbound,  outbound access.  The
network  provides  access  to  periodically   updated   historical   information
concerning  the titles and quantity of each title sold by retailers for analysis
purposes.   Several   leading   publishers  have  subscribed  to  PIN.  The  PIN
subscription  agreement  provides that the Company will furnish each  subscriber
with a historical database of sales information and quarterly updates capable of
generating three general types of reports: total sales, sales by class of trade,
and sales by retailer.  Each report ranks titles in order of sales  volume,  and
provides other sales related information, including sales efficiencies, category
contributions  and total  sales  ranking.  For such  database,  subscribers  pay
service fees equal to a one-time  enrollment fee and quarterly  update fees. PIN
subscriptions  have a term of one  year,  which  is  automatically  renewed  for
successive  one-year terms unless either party terminates by notice to the other
not later than ninety days before commencement of the next renewal term.

         Marketing  and  Promotional   Program.  As  part  of  its  full-service
philosophy,  the Company  offers its clients advice and  suggestions  concerning
specialized  marketing and promotional  programs which may include, for example,
special  mainline and checkout  displays and  cross-promotions  of magazines and
products of interest to readers of such magazines.  Such services are offered to
enhance  single  copy  magazine  sales by the  Company's  clients,  and  thereby
increase  service  revenues due the Company in connection with the submission of
incentive  payment  claims;  accordingly,  no separate  charge is made for these
services.

         Administrative   Support.   The  Company  assists   retailers  to  more
efficiently  conduct  their  magazine  sales  operations  through   computerized
inventory control,  automated pricing updates and management  reporting.  During
the fourth  quarter of fiscal  1998,  the  Company  intends to  introduce  a new
administrative  support service enabling publishers and retailers to efficiently
verify  and  correct  price  changes  and  other  information  contained  in the
magazine's uniform product code ("UPC").

Growth Opportunities

         Expansion  of  Services  to  New  Product  Categories.   The  Company's
information services have been designed to efficiently and accurately accumulate
and manage  sales data with respect to sales of low cost,  high volume  consumer
products.  While the  Company's  services,  including  PIN and the  Advance  Pay
Program,  were developed for use in the magazine industry,  the Company has been
engaged to provide its  services in  connection  with  integrated  magazine  and
confections  displays and expects to offer its  services  for use in  connection
with other consumer products, such as soft drinks and batteries.

                                       25
<PAGE>
         Development of New and Enhanced Products and Services.  The Company was
founded and believes that its future  success will be dependent upon its ability
to anticipate the  informational  needs of existing and potential clients and to
develop and  introduce,  in a timely  manner,  new products  and services  which
address such needs.  A portion of the proceeds of this  offering are expected to
be used to continue the Company's  development of new and enhanced  products and
services.  The  Company  encourages  creativity  and  originality  in its  sales
personnel  and  believes  that one of the keys to the growth of the  Company has
been the  willingness  of senior  management  to  implement  product and service
solutions suggested by the Company's personnel to address the needs of customers
with whom they interact. In addition, Messrs. Flegel and Lee, as well as various
members of the Company's senior  management and sales staff,  periodically  meet
with consumers to discuss industry trends and informational requirements.  After
identifying  an  unsatisfied  consumer  need,  members of the  Company's  senior
management  and sales team meet to design new or enhanced  products and services
addressing such consumer need.  Thereafter,  a team is appointed to develop such
products and services for introduction to the market.

Customers/Clients

         The Company provides  services to  approximately  710 operators of mass
merchandise,  grocery,  convenience and pharmacy  stores located  throughout the
United States and eastern Canada. Such retailers include Wal-Mart Stores,  Inc.,
Kmart Corporation,  Target Stores, Inc., Food Lion, Inc. and W.H. Smith, Inc. In
addition,  the  Company  provides  market  data to  publishers,  including  Time
Distribution Services, ICD/The Hearst Corp. and Globe Marketing Services. All of
the  Company's  services  are  rendered  pursuant to short term  contracts  and,
accordingly, the Company's clients are under no long term contractual obligation
to continue to employ the Company's services.

Marketing and Sales

         The Company  markets its  services  through its own direct sales force.
The  Company's  sales  group  consists  of seven  regional  managers  and  three
divisional vice  presidents.  Each manager is assigned to a specific  geographic
territory  and  is  responsible  for  the  preparation  of  quotations,  program
presentations  and the general  development of sales,  as well as maintenance of
existing accounts, within his or her assigned territory.

Competition

         Competition  among  providers  of many of the  Company's  products  and
services,  particularly  the processing of incentive  payment claims,  is highly
competitive.  While such  competition  is  fragmented,  the  Company  recognizes
approximately  32 direct  competitors,  all of which are  closely  held  private
companies.  The Company  believes  that, in virtually all cases,  it is the sole
provider of magazine  incentive  payment  claim  services to its clients and the
Company's clients do not perform such services on their own behalf. Based on its
review of the industry and informal  discussions  with magazine  publishers  and
retailers, the Company believes that none of its direct competitors have greater
financial,  technological,  marketing  and  sales  resources  than the  Company.
However,  it is possible that certain  services  offered by the Company could be
performed  directly by its retail customers or otherwise offered or performed in
the future by publishers,  distributors or other organizations, such as Nielsen,
IRI and Audit Bureau of  Circulation.  Many of such  organizations  have greater
financial,  technological,  marketing  and  sales  resources  than the  Company.
Additionally,  competitors may develop new or different  service  programs which
are  perceived by customers to be of similar or superior  quality at the same or
lower prices than the Company's services.

         Management further believes that the principal  competitive  factors in
the  retail  information  industry  include  information  access,  technological
support, accuracy, system flexibility, financial stability, customer service and
reputation. The Company believes it competes effectively with respect to each of
the above factors.

                                       26
<PAGE>
Properties

         The Company conducts its operations from 11 office facilities,  located
in  St.  Louis,  Missouri;  New  York,  New  York;  Chicago  Heights,  Illinois;
Schaumburg,  Illinois;  Oklahoma City, Oklahoma;  San Antonio,  Texas; Cranberry
Township, Pennsylvania; Canton, Ohio; Fair Lawn, New Jersey; Woodstock, Georgia;
and  Mississauga,  Ontario,  Canada.  These  facilities  contain an aggregate of
approximately 19,000 square feet of space. Each of the facilities is occupied by
the  Company  under  leases  containing  terms  and  conditions  believed  to be
comparable  to those  prevailing in the market in which the facility is located.
The Company  believes  that each of such  facilities  may be  relocated  without
material expense or delay, and that suitable  alternative  office facilities are
available in each market on comparable terms, if required.

         In addition,  the Company's  data  processing  center,  located in High
Point, North Carolina, contains approximately 13,900 square feet and is occupied
under a written lease with 711 Gallimore  Partnership,  a North Carolina general
partnership ("711  Partnership"),  expiring in 2012. Such lease provides for the
payment of monthly rent of  approximately  $14,000,  subject to  adjustment  for
taxes,  insurance  and  utilities.  See  "MANAGEMENT-Certain  Relationships  and
Related Transactions."

Management Information Systems

         The Company uses a customized  software system to accumulate and manage
sales data in connection  with its  processing of claims and  maintenance of the
PIN database  under a license from a third party which has been  retained by the
Company to service and upgrade the Company's software system. This sophisticated
software system is of a type used by several companies engaged in the collection
of sales incentive payments in the magazine industry.  Although the Company uses
several  service  marks in connection  with its  business,  it believes that its
business is not  dependent  on the  strength of its service  marks or any of its
intellectual property rights.

Legal Proceedings

         The Company is not a party to any legal proceedings, other than routine
claims and lawsuits arising in the ordinary course of business. The Company does
not believe that such claims and  lawsuits,  individually  or in the  aggregate,
will have a material adverse effect on the Company's business.

Employees

         As of August 31, 1997,  the Company  employed 125 persons,  of whom 108
were employed on a full-time basis and 17 were employed on a part-time basis. Of
such  persons,  31 are engaged in  administrative  activities  and two devote at
least a portion of their  efforts to research and  development  activities.  The
Company's employees are not subject to a collective  bargaining  agreement.  The
Company considers its relations with its team members to be good.

                                       27
<PAGE>
                                   MANAGEMENT

         The  following  table sets forth  certain  information  concerning  the
directors and executive officers of the Company:

Name                                Age     Position

S. Leslie Flegel                    60      Director, Chairman and Chief
                                            Executive Officer

William H. Lee                      46      Director, President and Chief
                                            Operating Officer

John P. Watkins                     42      Chief Administrative Officer and
                                            President-Retail Services

Dwight L. DeGolia                   52      Executive Vice President

Robert B. Dixon                     46      Executive Vice President and
                                            President-Periodical Information
                                            Management

W. Brian Rodgers                    32      Assistant Secretary and Chief
                                            Financial Officer

Jason S. Flegel                     32      Sr. Vice President of RDA Operations

Stephen E. Borjes                   48      President-Display Group

Timothy A. Braswell                 68      Director

Harry L. "Terry" Franc, III         61      Director

Aron Katzman                        59      Director

Randall S. Minix                    47      Director


         Each of the Executive  Officers is a full-time employee of the Company.
Non-employee  directors  of the  Company  devote such time to the affairs of the
Company as is necessary and appropriate. Set forth below are descriptions of the
backgrounds of the Executive Officers and Directors of the Company:

         S. Leslie  Flegel has been a  director,  Chairman  and Chief  Executive
Officer of the Company since its inception in March 1995. For more than 14 years
prior thereto, Mr. Flegel was the principal owner and chief executive officer of
Display Information Systems Company ("DISC"), a predecessor of the Company.

         William  H. Lee has been a  director,  President  and  Chief  Operating
Officer of the Company since its inception in March 1995. For  approximately  14
years prior thereto, Mr. Lee was the principal owner and chief executive officer
of Periodical  Marketing and  Management,  Inc.  ("PMM"),  a predecessor  of the
Company.

         John  P.  Watkins  has  served  as  Chief  Administrative  Officer  and
President-Retail  Services  since February 1, 1996. For more than 16 years prior
thereto,  Mr. Watkins served in several  senior  management  positions with Food
Lion, Inc., a seven billion dollar retail grocery chain.  From September 1992 to
July 1995,  Mr.  Watkins  served as Senior Vice  President  and Chief  Operating
Officer and as a member of the Board of Directors of Food Lion, Inc.

         Dwight L. DeGolia has served as Executive Vice President of the Company
since its  commencement  of  operations  in May 1995.  For more than seven years
prior  thereto,  Mr.  DeGolia  served as Executive  Vice  President of Sales and
Marketing for DISC.  From 1986 to 1993, Mr. DeGolia also served as a director of
Advanced Marketing Services, a leading supplier of books to wholesale clubs.

                                       28

<PAGE>
         Robert B.  Dixon  became  Executive  Vice  President  and  President  -
Periodical  Information  Management  in June 1995.  For more than 13 years prior
thereto,  Mr. Dixon served as President  and was the  principal  shareholder  of
Dixon's Modern Marketing Concepts, Inc. and related entities.

         W. Brian  Rodgers has served as Assistant  Secretary of the Company and
Chief Financial  Officer since October 1996.  Prior to joining the Company,  Mr.
Rodgers  practiced  for seven years as a Certified  Public  Accountant  with BDO
Seidman, L.L.P.

         Jason S. Flegel has served as Senior Vice  President of RDA  Operations
since June 1996. Prior thereto, and since the Company's inception in March 1995,
Mr. Flegel served as Vice  President - Western  Region.  Mr. Flegel was an owner
and the Chief Financial Officer of DISC. Jason S. Flegel is the son of S. Leslie
Flegel.

         Stephen E. Borjes has served as  President  of the Display  Group since
September 1, 1997.  For more than 20 years,  Mr.  Borjes held several  positions
with Dixie News Co. ("Dixie  News") and the News Group,  which  purchased  Dixie
News in 1994. His latest position at News Group was Vice President of operations
for the distribution centers in Charlotte and Winston-Salem, North Carolina, and
Johnston City, Tennessee.

         Timothy  A.  Braswell  has  been a  director  of the  Company  since it
commenced  operations in May 1995. He established Braswell Investment Company, a
consultant and broker of wholesale magazine businesses in 1994 and is its owner.
For more than five years prior thereto, Mr. Braswell was the principal owner and
chief executive  officer of City News Co. and Dixie News Co., each of which is a
wholesale periodical company.

         Harry L. "Terry"  Franc,  III, has been a director of the Company since
it commenced  operations in May 1995. Mr. Franc is one of the founders of Bridge
Information Systems, Inc., a St. Louis,  Missouri-based  provider of information
services to the  securities  industry  ("BIS") and of BIS's  subsidiary,  Bridge
Trading  Company,  a registered  broker-dealer  and member of the New York Stock
Exchange ("BTC"). For more than 20 years, Mr. Franc has served as a director and
an Executive Vice President of BIS and an Executive Vice President of BTC.

         Aron Katzman has served as a director of the Company since it commenced
operations in May 1995. Mr.  Katzman is the President of New Legends,  Inc., one
of St. Louis' leading country club/residential  communities.  For more than five
years prior to May 1994,  when it was sold,  Mr.  Katzman served as the Chairman
and Chief Executive Officer of Roman Company,  a manufacturer and distributor of
fashion  custom  jewelry.  Mr.  Katzman is a member of the board of directors of
Phonetel Technologies, an American Stock Exchange listed company.

         Randall  S.  Minix has served as a  director  of the  Company  since it
commenced  operations in May 1995. For more than five years,  Mr. Minix has been
the  managing  partner  of  Minix,  Morgan &  Company,  L.L.P.,  an  independent
accounting firm headquartered in Greensboro, North Carolina.

                                       29
<PAGE>
         The Board of Directors of the Company consists of six members,  each of
whom serve in such  capacity for a three year term or until a successor has been
elected and qualified,  subject to earlier  resignation,  removal or death.  The
number of  directors  comprising  the Board of  Directors  may be  increased  or
decreased by  resolution  adopted by the  affirmative  vote of a majority of the
Board of Directors.  The Company's  Articles of Incorporation and Bylaws provide
for three classes of directorships  serving staggered three year terms such that
one-third of the directors are elected at each annual  meeting of  shareholders.
The term of office of Messrs. Flegel and Lee will continue until the 1998 annual
meeting of  shareholders,  the terms of Messrs.  Katzman and Minix will continue
until the 1999 annual meeting of shareholders and the terms of Messrs.  Braswell
and Franc will continue until the 2000 annual meeting of shareholders.

         The  Board  of  Directors  of the  Company  has  established  an  Audit
Committee,  a  Compensation  Committee,  a Finance  Committee and an Acquisition
Committee.  The Audit  Committee  is comprised  of two  non-employee  directors,
presently Messrs.  Minix and Katzman, and has the responsibility of recommending
the firm that will serve as the Company's  independent  auditors,  reviewing the
scope  and  results  of  the  audit  and  services  provided  by  the  Company's
independent accountants,  and meeting with the financial staff of the Company to
review  accounting  procedures  and  policies.  The  Compensation  Committee  is
comprised of three non-employee directors,  presently Messrs. Katzman,  Braswell
and Franc,  and has been given the  responsibility  of reviewing  the  financial
records of the  Company to  determine  overall  compensation  and  benefits  for
executive  officers of the Company and to establish and  administer the policies
which govern employee salaries and benefit plans. The Finance Committee is to be
comprised of two  directors.  Presently,  Mr. Franc serves as one member and the
other   position  is  vacant.   The  Finance   Committee   has  been  given  the
responsibility  of  monitoring  the  Company's  capital   structure,   reviewing
available   alternatives   to  satisfy  the  Company's   liquidity  and  capital
requirements and  recommending  the firm or firms which will provide  investment
banking  and  financial   advisory  services  to  the  Company.   The  Company's
Acquisition Committee is comprised of three directors,  presently Messrs. Franc,
Braswell and Katzman,  and has been given the  responsibility  of monitoring the
Company's  search for  attractive  acquisition  opportunities,  consulting  with
members of management to review plans and strategies for the  achievement of the
Company's  external growth  objectives and  recommending  the firm or firms that
will serve as advisors  to the  Company in  connection  with the  evaluation  of
potential business combinations.

                                       30
<PAGE>
Executive Compensation

         The following table summarizes information concerning cash and non-cash
compensation paid to or accrued for the benefit of the named executive  officers
for all services rendered in all capacities to the Company and its predecessors.
<TABLE>

                           SUMMARY COMPENSATION TABLE
<CAPTION>

                                                                Annual Compensation
Name of Principal                                                                               Other Annual       All Other
   Position                                 Year              Salary            Bonus         Compensation(a)    Compensation
   --------                                 ----              ------            -----         ---------------    ------------

<S>                                         <C>             <C>                 <C>                <C>            <C>
S. Leslie Flegel                            1997            $227,500            $78,856            $30,624        $97,542(b)
 Chairman and Chief Executive               1996             200,000             26,543             30,995              -
 Officer                                    1995             171,875                  -             22,425              -

William H. Lee                              1997            $224,830            $30,000            $13,944              -
 President and Chief Operating              1996             192,646                  -             19,006              -
 Officer                                    1995             145,000             60,000             25,937              -

Dwight L. DeGolia                           1997            $140,000                  -            $11,223         $4,773(b)
 Executive Vice President                   1996             134,884                  -             16,739              -
                                            1995              97,358                  -              9,790              -

John P. Watkins                             1997            $150,000                  -            $11,891              -
  Chief Administrative Officer and          1996                   -                  -                  -              -
  President-Retail Services                 1995                   -                  -                  -              -

Robert B. Dixon                             1997            $150,000                  -            $13,907              -
 Executive Vice President and               1996             114,000           $ 50,000              5,458              -
 President-Periodical Information           1995              36,000            128,500             26,982              -
 Management


<FN>
(a)      Reflects  personal  benefits derived by Messrs.  Flegel,  Lee, DeGolia,
         Watkins and Dixon  primarily in connection with personal use of Company
         automobiles,  country club membership dues and life insurance premiums.
         In fiscal 1997 the estimated incremental cost to the Company of the use
         by  Messrs.  Flegel,  Lee,  DeGolia,   Watkins  and  Dixon  of  Company
         automobiles   was   $10,339,   $8,650,   $6,090,   $7,800  and  $8,597,
         respectively.  In fiscal 1996, such cost was $11,444,  $6,234,  $6,360,
         $-0- and $3,158,  respectively.  In fiscal 1995, such cost was $10,417,
         $8,753, $5,728, $-0- and $-0-, respectively.

         In fiscal 1997,  the estimated  incremental  cost to the Company of the
         membership dues paid on behalf of Messrs. Flegel, Lee, DeGolia, Watkins
         and Dixon was $11,192, $2,239, $5,133, $3,330 and $5,310, respectively.
         In fiscal 1996, such cost was $11,503, $4,738, $4,751, $-0- and $2,300,
         respectively.   In  fiscal  1995,  such  cost  was  $8,212,     $4,751,
         $4,356,     $-0-, and $2,300, respectively.


                                       31

<PAGE>
         In fiscal 1997, the estimated  incremental  cost to the Company of life
         insurance  premiums  paid on behalf of Messrs.  Flegel,  Lee,  DeGolia,
         Watkins  and  Dixon  was   $9,093,   $3,056,   $-0-,   $761  and  $-0-,
         respectively.  In fiscal 1996,  such cost was $8,048,  $8,033,  $5,628,
         $-0-, and $-0-,  respectively.  No life insurance premiums were paid on
         behalf of the officers in fiscal 1995.

(b)      Represents  compensation  awarded  by the  Company  and  used to  repay
         certain indebtedness of the named executive officer to a predecessor of
         the Company  incurred in connection  with subchapter S earnings of such
         predecessor.  If the  Over-Allotment  Option  is  exercised,  the first
         82,000  shares sold as a result  thereof will be sold by Mr. Flegel and
         the proceeds used to retire the principal  balance and accrued interest
         of Mr.  Flegel's  indebtedness to the Company which is in the amount of
         approximately   $245,000.   Accordingly,   the  Company   expects  that
         compensation  of  similar  type  will not be paid in the  future to Mr.
         Flegel.    See    "MANAGEMENT-Certain    Relationships    and   Related
         Transactions."
</FN>
</TABLE>

Director Compensation

         With  the  exception  of Mr.  Minix,  who is paid in  cash,  under  the
Company's  present  policy,  each  director  of the  Company  who is not also an
employee of the Company  receives $1,000 payable in shares of Common Stock,  for
each meeting of the Board of Directors attended.  Directors are also entitled to
be reimbursed for expenses  incurred by them in attending  meetings of the Board
of Directors and its committees.

Employment Agreements with Named Executive Officers.

         Pursuant to an agreement effective February 1, 1996, John P. Watkins is
to be employed by the Company for a minimum  period of two years as President of
the Retail Services Group and Chief Administrative  Officer. As compensation for
services  rendered to the Company,  the  agreement  provides for Mr.  Watkins to
receive an annual base salary of $150,000. In addition,  Mr. Watkins is eligible
to receive a pay performance  bonus of up to 50% of his base salary in an amount
which is determined by reference to specified  criteria including total revenue,
net income  and stock  performance.  Mr.  Watkins  has  agreed to  refrain  from
disclosing  information  confidential  to the Company or  engaging,  directly or
indirectly,  in  activities  competitive  to the Company  during the term of his
employment and for two years thereafter.

                                       32
<PAGE>
         Under the  terms of a written  agreement  with the  Company,  Dwight L.
DeGolia has agreed to refrain from  disclosing  information  confidential to the
Company or engaging directly or indirectly, in any activity which is competitive
with the business of the Company  during the term of his  employment and for two
years thereafter.

         The Company is required as a condition to consummation of this offering
to enter into employment agreements with S. Leslie Flegel, William H. Lee and W.
Brian Rodgers effective as of the date of this Prospectus. Under the agreements,
which expire  January 31, 1999,  (subject to renewal),  Mr. Flegel will serve as
the Chairman of the Board and Chief Executive Officer of the Company in exchange
for annual base  compensation  of $255,000,  Mr. Lee will serve as President and
Chief Operating  Officer of the Company in exchange for annual base compensation
of $240,573,  and W. Brian Rodgers will serve as Chief Financial  Officer of the
Company in exchange for annual base compensation of $100,000,  subject to annual
adjustment by the  Compensation  Committee of the Board of Directors  (the "Base
Compensation").  In the event the employment of any such person with the Company
is terminated for reasons other than for cause, permanent disability or death or
there occurs a significant reduction in the position, duties or responsibilities
thereof (a  "Termination")  within two years following a "Change of Control" (as
defined  in the  agreement  and  which  does not  include  this  offering),  the
discharged  person will be entitled to an  additional  bonus of 300% of the Base
Compensation  payable in the fiscal year in which such Termination  occurs. Such
person also will agree to refrain from  disclosing  information  confidential to
the Company or engaging,  directly or  indirectly,  in the rendition of services
competitive with those offered by the Company  during the term of his employment
agreement and for two years thereafter, without the prior written consent of the
Company.

         In addition,  all employees,  including  named  executive  officers are
eligible to receive a portion of a bonus pool funded by the Company in an amount
equal to 8% of pretax income if such pretax  income is equal to budgeted  pretax
income,  plus 10% of any pretax income which exceeds  budgeted pretax income but
is less than or equal to 150% of budgeted pretax income,  plus 12% of any pretax
income which exceeds 150% of budgeted pretax income. The amount received by each
participant  is determined on a  discretionary  basis by Messrs.  Flegel and Lee
subject to the approval of the Board of Directors.

Certain Relationships and Related Transactions.

         From time to time,  the Company and its  predecessors  have  engaged in
various transactions with its directors, executive officers and other affiliated
parties. The following paragraphs summarize certain information  concerning such
transactions  and  relationships  which have occurred during the past two fiscal
years or which are presently proposed.

                                       33
<PAGE>
         Predecessor Transactions

         S. Leslie Flegel,  Chairman and Chief Executive  Officer of the Company
and Dwight L. DeGolia,  Executive Vice President of the Company,  have from time
to time received  cash  advances  from DISC, a subchapter S  predecessor  of the
Company  with  respect to  distribution  of the  Subchapter  S earnings  of such
corporation.  The largest aggregate amount of such  indebtedness  outstanding at
any time since  February 1, 1996 was  $270,675 and $22,093 and at July 31, 1997,
such  outstanding  balances  were $221,485 and $22,093,  respectively.  All such
advances are evidenced by promissory  notes in favor of the Company.  Such notes
bear  interest  at the rate of 7.34% per  annum,  and are  payable in five equal
annual installments.

         PMM,  a  predecessor  of the  Company  incurred  a debt to  Timothy  A.
Braswell, a director of the Company, on March 1, 1991 in the amount of $300,000,
which accrued interest at the rate of 10.00% per annum. The indebtedness matured
on January 1, 1996 and was paid in full on the maturity date.

         On June 28, 1991, PMM entered into a written lease with 711 Partnership
in which Mr.  William  H. Lee,  President  and Chief  Operating  Officer  of the
Company,  is a partner,  whereby 711  Partnership  leases to the Company certain
office space in High Point,  North  Carolina.  The lease,  as amended in January
1996,  provides for annual rent of $168,072 and expires in 2012.  In fiscal 1996
and fiscal  1997,  the Company  paid rent to 711  Partnership  of  $147,275  and
$157,498, respectively.

         Under the terms of a written  lease entered into prior to the Company's
acquisition  of  Dixon's  Modern  Marketing  Concepts,  Inc.,  Robert B.  Dixon,
Executive Vice President and President-Periodical  Information Management of the
Company,  provides the Company with office space in Chicago  Heights,  Illinois.
The lease  provides for annual rent of $36,000 and expired on December 31, 1996.
In fiscal  1996 and 1997,  the  Company  paid Mr.  Dixon  $36,000  and  $36,000,
respectively, in rent.

                                       34
<PAGE>
         Company Transactions

         Data-Pros,  Inc.  ("Data-Pros"),  a  corporation  in which Mr. Lee is a
shareholder,  provided the Company with data processing services. In fiscal 1996
and 1997, the Company paid Data-Pros  $306,751 and $274,893,  respectively,  for
such services. On January 1, 1997, the Company purchased the assets of Data-Pros
for $45,000.

         2532 Investments,  Inc., a North Carolina  corporation in which Mr. Lee
is a  shareholder,  has  occasionally  provided  the Company  with the use of an
airplane. In fiscal 1996 and 1997, the Company paid 2532 Investments $57,926 and
$0,  respectively in consideration  for the use of the airplane.  During the six
months  ended  July 31,  1997,  the  Company  paid  2532  Investments  $5,200 in
consideration for the use of the airplane.

         On March 11, 1996,  the Company  sold an aggregate of 20,000  shares of
its Preferred Stock in transactions exempt from the registration requirements of
the  Securities  Act,  to  Cameron  Capital  Ltd.  ("Cameron"),  and  Timothy A.
Braswell,  Harry L. Franc III, and Aron Katzman, each a director of the Company.
Cameron and Messrs. Braswell, Franc and Katzman purchased 15,000, 2,250, 500 and
2,250 shares,  respectively.  The Company  received  payment for the shares from
each of the purchasers in the amount of $100 per share.

         In July 1997,  the holders of the Company's  1996 Series 7% Convertible
Preferred  Stock  exchanged all 5,600  outstanding  shares for 186,667 shares of
Common   Stock  at  an  effective   exchange   price  of  $3.00  per  share  and
non-transferable  warrants,  expiring  in 2000,  to purchase  310,710  shares of
Common Stock at an exercise price of $3.00 per share.

         In September  1997,  the Company issued to Messrs.  Katzman,  Franc and
Braswell,  non-transferable warrants, expiring in 2000, to purchase an aggregate
of 89,289  shares of Common Stock at an exercise  price of $3.00 per share.  The
Company  expects that such  warrants  will be deemed to have an aggregate  value
ranging from $30,000 to $50,000.

         James Looman,  a shareholder and employee of the Company,  provides the
Company with office space in Canton,  Ohio,  under the terms of a written  lease
dated June 1, 1996.  The lease  provides  for annual rent of $24,000.  In fiscal
1997, the Company paid Mr. Looman $14,000 in rent.

         The  terms of the  foregoing  transactions  were not  negotiated  on an
arms-length  basis,  but were  ratified  by a majority  of the  independent  and
disinterested outside directors who had access, at the Company's expense, to the
Company's  legal counsel.  All future  transactions  between the Company and its
officers, directors, principal shareholders and affiliates will be approved by a
majority  of the  independent  and  disinterested  outside  directors,  who have
access, at the Company's expense, to the Company's legal counsel, and must be on
terms no less favorable to the Company than could be obtained from  unaffiliated
third parties under similar circumstances.

                       PRINCIPAL AND SELLING SHAREHOLDERS

         The following  table sets forth certain  information as of September 4,
1997,  concerning the beneficial ownership of the Company's Common Stock by: (i)
each person  known by the Company to be the  beneficial  owner of more than five
percent  of the  outstanding  Common  Stock,  (ii)  all  directors,  (iii)  each
executive  officer  named in the Summary  Compensation  Table  contained in this
Prospectus,  and (iv) all directors  and executive  officers of the Company as a
group.  Each person named has sole voting and  investment  power with respect to
the shares indicated, except as otherwise stated in the notes to the table:

                                       35

<PAGE>
<TABLE>
<CAPTION>

                                                   Beneficial Ownership       Number of Shares      Beneficial Ownership
                                                     Prior to Offering        Being Offered(a)      After the Offering(a)
                                                     -----------------        ----------------      ---------------------
 Name and Address
of Beneficial Owner                                 Amount        Percent                             Amount      Percent
- -------------------                                 ------        -------                             ------      -------
<S>                                               <C>               <C>              <C>             <C>            <C>
S. Leslie Flegel                                  1,443,471         24.0             82,000(b)      1,361,471        17.0
   11644 Lilburn Park Road
   St. Louis, Missouri 63146

William H. Lee                                  1,105,434(c)        18.4                 -          1,105,434(c)     13.8
   711 Gallimore Dairy Road
   High Point, North Carolina 27265

Cameron Capital Ltd.                              712,829(d)        11.3                 -            717,829(d)      8.9
   10 Cavendish Road
   Hamilton, HM 19, Bermuda

Timothy A. Braswell                               513,262(e)         8.5                 -            513,262(e)      6.4
   711 Gallimore Dairy Road
   High Point, North Carolina 27265

Robert B.    and Suzanne     Dixon                248,760          4.1           151,884(f)            96,876         1.2
   907 Park Drive
   Flossmoor, Illinois 60422

Aron Katzman                                      170,121(e)         2.8                 -            170,121(e)      2.1
   10 Layton Terrace
   St. Louis, Missouri 63124

Dwight L. DeGolia                                 152,099(g)         2.5                 -            152,099(g)      1.9
   11644 Lilburn Park Road
   St. Louis, Missouri 63146

Harry L. Franc, III                                42,167(h)           *                  -            42,167(h)        *
   19 Briarcliff
   St. Louis, Missouri 63124

James W. Looman                                   117,155(i)         1.9             66,116            51,039    (i)    *
   2454 Whipple Ave., N.W.
   Canton, OH  44708

John P. Watkins                                    27,521(j)           *                  -            27,521(j)        *
   711 Gallimore Dairy Road
   High Point, North Carolina  27265

Randall S. Minix                                      5,785           *                   -             5,785           *
   5502 White Blossom Drive
   Greensboro, North Carolina 27410

All directors and                                 3,859,231(k)     62.8             233,884         3,625,347(k)     44.5
executive officers
as a group (12 persons)

   *Less than 1%

                                       36

<PAGE>
<FN>
(a)      These  shares  will be sold only upon  exercise  of the  Over-Allotment
         Option.  If the  Over-Allotment  Option is not  exercised in full,  the
         first  82,000  shares  offered  will  be  sold  by Mr.  Flegel  and any
         additional  shares  subject to the  Over-Allotment  Option will be sold
         proportionately by the remaining Selling Shareholders.

(b)      All of the proceeds from the sale of such shares will be used to retire
         the indebtedness of Mr. Flegel to the Company. Accordingly, the Company
         will  indirectly  receive the proceeds  from the sale of these  shares.
         Mr. Flegel is a director,   the Chairman and Chief Executive Officer of
         the Company. See "MANAGEMENT."

(c)      Includes exercisable options to acquire 9,818 shares of Common Stock at
         an exercise price of $2.42 per share.

(d)      Includes exercisable warrants to acquire 300,000 shares of Common Stock
         at an exercise price of $3.00 per share.

(e)      Includes  exercisable warrants to acquire 40,180 shares of Common Stock
         at an exercise price of $3.00 per share.

(f)      Mr. Dixon is the  Executive  Vice  President and President - Periodical
         Information  Management of the Company.  See "MANAGEMENT."     Includes
         shares  held of record in  revocable  trusts for the benefit of Mr. and
         Mrs. Dixon, respectively.    

(g)      Includes exercisable options to acquire 2,182 shares of Common Stock at
         an exercise price of $2.42 per share.

(h)      Includes  exercisable  warrants to acquire 8,930 shares of Common Stock
         at an exercise price of $3.00 per share.

(i)      Includes  exercisable options to acquire 33,057 shares and 1,454 shares
         of Common  Stock at an exercise  price of $5.30 per share and $2.42 per
         share, respectively.  Until acquired by the Company in 1996, Mr. Looman
         was the sole  shareholder  and  chief  executive  officer  of  Magazine
         Marketing,  Inc. After such acquisition,  Mr. Looman joined the Company
         as Vice-President.

(j)      Includes  exercisable options to acquire 24,793 shares and 2,727 shares
         of Common  stock at an exercise  price of $5.60 per share and $2.42 per
         share, respectively.

(k)      Includes  exercisable  options not listed  separately  above to acquire
         4,000 shares of Common stock at an exercise price of $2.42 per share.
</FN>
</TABLE>

                          DESCRIPTION OF CAPITAL STOCK

Authorized and Outstanding Capital Stock

         The Company's  Articles of Incorporation  (the "Articles")  provide for
authorized  capital of 18,528,925  shares,  consisting  of 16,528,925  shares of
Common Stock, $0.01 par value per share and 2,000,000 shares of preferred stock,
$0.01 par value per share ("Preferred  Stock"). At September 4, 1997,  6,014,263
shares of Common Stock were outstanding.  The following  summary  description of
the capital  stock of the Company is  qualified  in its entirety by reference to
the Articles.

                                       37
<PAGE>
Common Stock

         The  holders  of Common  Stock are  entitled  to cast one vote for each
share of record on all  matters to be voted on by  shareholders,  including  the
election  of  directors.  The  Company's  Articles  (and  Bylaws)  provide for a
classified  Board of Directors with three classes  serving  staggered three year
terms so that  approximately  one-third of the directors will be elected at each
annual meeting.  This provision could have the effect of delaying,  deferring or
preventing a change in control of the  Company.  Subject to payment or provision
for full cumulative  dividends in respect of any outstanding shares of Preferred
Stock, the holders of Common Stock are entitled to receive dividends when and if
declared by the Board of Directors out of legally  available funds. In the event
of  liquidation,  dissolution  or winding up of the affairs of the Company,  the
holders of the  Common  Stock are  entitled  to share  ratably in all  remaining
assets  available for  distribution to them after the payment of liabilities and
after  provision has been made for each class of stock,  including the Preferred
Stock,  having  preference  over the Common  Stock.  Holders of shares of Common
Stock, as such, have no conversion, preemptive or other subscription rights, and
there are no redemption  provisions  generally applicable to the Common Stock. A
holder of 91,938  shares of Common Stock has been granted an option to sell such
shares  to the  Company  at a  purchase  price of $4.84  per  share  subject  to
adjustment  and a second  holder  (who is an officer of the  Company)  of 82,644
shares of Common Stock has also been granted a similar  option to such shares at
a purchase price of $1.21 per share.

Preferred Stock

         The Company is authorized to issue up to 2,000,000  shares of Preferred
Stock.  The Board of Directors has the authority to issue Preferred Stock in one
or more series and to fix the number of shares constituting any such series, the
voting powers, designations,  preferences and relative, participating,  optional
or other special rights and qualifications, limitations or restrictions thereof,
including the dividend rights,  dividend rate,  terms of redemption,  redemption
price or prices, conversion and voting rights and liquidation preferences of the
shares  constituting  any  series,  without  any  further  vote or action by the
shareholders  of the Company.  The  issuance of Preferred  Stock by the Board of
Directors  could  adversely  affect the rights of holders of Common  Stock.  For
example,  issuance of  Preferred  Stock could  result in a series of  securities
outstanding  that would have  preferences  over the Common Stock with respect to
dividends and in liquidation and that could (upon conversion or otherwise) enjoy
all of the rights appurtenant to the Common Stock.

         The  authority  possessed  by the Board of Director to issue  Preferred
Stock  could  potentially  be used to  discourage  attempts  by others to obtain
control  of  the  Company  through  merger,   tender  offer,  proxy  or  consent
solicitation  or otherwise  by making such attempt more  difficult to achieve or
more  costly.   The  Board  of  Directors  may  issue  Preferred  Stock  without
shareholder  approval  and with voting  rights that could  adversely  affect the
voting power of holders of Common Stock.

Transfer Agent and Registrar

         The Transfer  Agent and Registrar  for the Common Stock is  ChaseMellon
Shareholder Services, L.L.C.

         CERTAIN PROVISIONS OF THE ARTICLES OF INCORPORATION AND BYLAWS

         The  Articles  and Bylaws of the  Company  contain  certain  provisions
regarding the rights and privileges of shareholders,  some of which may have the
effect of discouraging  certain types of transactions  that involve an actual or
threatened change of control of the Company, diminishing the opportunities for a
shareholder to participate in tender offers,  including tender offers at a price
above the then current market value of the Common Stock or over a  shareholder's
cost basis in the Common Stock, and inhibiting  fluctuations in the market price
of the Common Stock that could result from takeover  attempts.  These provisions
of the Articles and Bylaws are summarized below.

                                       38
<PAGE>
Size of Board, Election of Directors and Classified Board

         The Articles  provide that the number of directors  shall be fixed from
time to time as  provided  in the  Bylaws.  The Bylaws  provide for a minimum of
three  and a  maximum  of nine  persons  to serve on the  Board.  The  number of
directors  may  be  increased  or  decreased  by a  resolution  adopted  by  the
affirmative  vote of a majority of the Board.  The Articles further provide that
the Board may amend the Bylaws by action taken in  accordance  with such Bylaws,
except to the extent that any matters under the Articles or  applicable  law are
specifically reserved to the shareholders.

         The Bylaws provide that the Board will be divided into three classes of
directors, with the classes to be as nearly equal in number as possible, and one
of each such classes shall be elected each year to serve for a three-year term.

Shareholder Nominations and Proposals

         The  Company's  Bylaws  provide for  advance  notice  requirements  for
shareholder  nominations  and  proposals  at  annual  meetings  of the  Company.
Shareholders may nominate  directors or submit other proposals only upon written
notice to the Company not less than 120 days nor more than 150 days prior to the
date of the notice to  shareholders  of the previous  year's annual  meeting.  A
shareholder's  notice  also must  contain  certain  additional  information,  as
specified in the Bylaws. The Board may reject any proposals that are not made in
accordance  with the  procedures  set forth in the Bylaws or that are not proper
subjects of shareholder  action in accordance  with the provisions of applicable
law.

Calling Shareholder Meetings; Action by Shareholders Without a Meeting

         Matters to be acted upon by the  shareholders  at special  meetings are
limited to those which are specified in the notice thereof. A special meeting of
shareholders  may be called  by the  Board of  Directors,  the  Chairman  or the
President of the Company or at the request in writing of shareholders holding at
least ten  percent  (10%) of the  outstanding  shares  entitled  to vote at such
meeting.  As required by Missouri  law,  the Bylaws  provide  that any action by
written  consent  of  shareholders  in lieu of a  meeting  must be signed by the
holders of all outstanding shares of Common Stock.

         The  foregoing  provisions  contained  in the  Articles  and Bylaws are
designed in part to make it more difficult and time consuming to obtain majority
control  of the  Board of  Directors  or  otherwise  to  bring a  matter  before
shareholders   without  the  Board's  consent,   and  therefore  to  reduce  the
vulnerability  of  the  Company  to  an  unsolicited  takeover  proposal.  These
provisions  are  designed  to enable the  Company to develop  its  business in a
manner which will foster its long-term  growth  without the threat of a takeover
not  deemed  by the Board to be in the best  interests  of the  Company  and its
shareholders, and to reduce, to the extent practicable, the potential disruption
entailed by such a threat.  However, these provisions may have an adverse effect
on the ability of  shareholders  to influence the  governance of the Company and
the possibility of  shareholders  receiving a premium above the market price for
their securities from a potential acquirer who is unfriendly to management.

                                       39
<PAGE>
Indemnification of Directors and Officers

         Sections 351.355(1) and (2) of The General and Business Corporation Law
of the State of Missouri provide that a corporation may indemnify any person who
was or is a party or is threatened to be made a party to any threatened, pending
or completed action,  suit or proceeding by reason of the fact that he is or was
a director,  officer, employee or agent of the corporation, or is or was serving
at the request of the corporation as a director,  officer,  employee or agent of
another  corporation,  partnership,  joint venture,  trust or other  enterprise,
against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement actually and reasonably incurred by such person in connection with
such  action,  suit or  proceeding  if the  person  acted in good faith and in a
manner  the  person  reasonably  believed  to be in or not  opposed  to the best
interests  of the  corporation  and,  with  respect  to any  criminal  action or
proceeding,  had no  reasonable  cause to  believe  such  person's  conduct  was
unlawful,  except  that,  in the case of an action or suit by or in the right of
the  corporation,  the  corporation  may  not  indemnify  such  persons  against
judgments and fines and no person shall be indemnified as to any claim, issue or
matter as to which  such  person  shall  have  been  adjudged  to be liable  for
negligence  or  misconduct  in the  performance  of  the  person's  duty  to the
corporation, unless and only to the extent that the court in which the action or
suit was  brought  determines  upon  application  that such person is fairly and
reasonably  entitled  to  indemnity  for  proper  expenses.  Section  351.355(3)
provides that, to the extent that a director,  officer, employee or agent of the
corporation  has been  successful  in the  defense of any such  action,  suit or
proceeding or in defense of any claim, issue or matter therein, the person shall
be  indemnified  against  expenses,  including  attorney's  fees,  actually  and
reasonably  incurred  by such person in  connection  with such  action,  suit or
proceeding.   Section  351.355(7)   provides  that  a  corporation  may  provide
additional  indemnification to any person  indemnifiable under subsection (1) of
(2), provided such additional indemnification is authorized by the corporation's
articles of incorporation or an amendment thereto or by a shareholder-  approved
bylaw or  agreement,  and  provided  further  that no person  shall  thereby  be
indemnified  against  conduct which was finally  adjudged to have been knowingly
fraudulent,  deliberately  dishonest or willful  misconduct or which involves an
accounting for profits pursuant to Section 16(b) of the Exchange Act.  Paragraph
9 of the Articles of  Incorporation  of the Company permits the Company to enter
into  agreements with its directors,  officers,  employees and agents to provide
such  indemnification as deemed appropriate.  Paragraph 9 also provides that the
Company may extend to its directors and executive officers such  indemnification
and additional indemnification.

         The Company has entered into an indemnification agreements with certain
of its  directors and officers.  The form of indemnity  agreement  provides that
each such person will be indemnified to the full extent  permitted by applicable
law  against  all  expenses  (including  attorneys'  fees),  judgments,   fines,
penalties and amounts paid in settlement of any threatened, pending or completed
action, suit or proceeding, on account of his services as a director and officer
of the Company or any other  company or enterprise in which he is serving at the
request of the Company,  or as a guarantor  of any debt of the  Company.  To the
extent the  indemnification  provided under the agreement exceeds that permitted
by applicable law, indemnification may be unenforceable or may be limited to the
extent it is found by a court of competent jurisdiction to be contrary to public
policy.

         The Company may procure and maintain a policy of insurance  under which
the directors and officers of the Company will be insured, subject to the limits
of the policy,  against  certain  losses  arising  from claims made against such
directors  and  officers by reason of any acts or omissions  covered  under such
policy in their respective capacities as directors or officers.

         Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Company pursuant to the foregoing provisions or otherwise,  the Company has been
advised  that in the opinion of the  Securities  and  Exchange  Commission  such
indemnification  is against public policy as expressed in the Securities Act and
is, therefore, unenforceable.

                                       40
<PAGE>
                         SHARES ELIGIBLE FOR FUTURE SALE

         Upon  completion of this  offering,  the Company will have  outstanding
8,014,263 shares of Common Stock. Of the shares, approximately 3,696,001 shares,
including  those offered for sale in this  offering,  will be tradeable  without
restriction  under the Securities Act. The remaining  4,318,262 shares of Common
Stock held by existing  shareholders are "restricted" within the meaning of Rule
144.  Subject to compliance  with the provisions of Rule 144, all of such shares
presently  are  eligible for sale to the public,  notwithstanding  the fact that
such shares have not been registered under the Securities Act.

         In general,  under Rule 144 as currently in effect, an affiliate of the
Company,  or  a  person  (or  persons  whose  shares  are  aggregated)  who  has
beneficially owned restricted securities for at least one year but less than two
years,  will be  entitled to sell in any  three-month  period a number of shares
that does not exceed the  greater  of (i) 1% of the then  outstanding  shares of
common stock  (approximately  80,142 shares  immediately after this offering) or
(ii)  the  average   weekly  trading  volume  during  the  four  calendar  weeks
immediately  preceding  the date on which  notice of the sales is filed with the
Securities  and Exchange  Commission.  Sales pursuant to Rule 144 are subject to
certain  requirements  relating to manner of sale,  notice and  availability  of
current  information  about the Company.  A person (or persons  whose shares are
aggregated)  who is not deemed to have been an  affiliate  of the Company at any
time during the 90 days immediately  preceding the sale and who has beneficially
owned his or her shares for at least two years is  entitled  to sell such shares
pursuant to Rule 144(k) without regard to the limitations described above.

         In accordance  with the provisions of an agreement which each director,
executive  officer and holder of more than 5% of the Common  Stock must  execute
and deliver to the  Representative  as a condition to the  consummation  of this
offering,  certain  restrictions  prohibiting  the sale of the     4,727,338    
shares of Common Stock  beneficially  held by such persons will be imposed.  The
restrictions  imposed by these  agreements will remain in effect for a period of
12  months  following  the  date  of  this  Prospectus  and  for  the 12  months
thereafter,  such persons will be prohibited from selling more than  twenty-five
percent (25%) of such shares in any calendar quarter    subject in some cases to
the volume and other  conditions of Rule 144    .  The agreements to be executed
by the existing directors,  officers,  and shareholders of the Company will have
no effect on the date on which shares become  eligible for sale pursuant to Rule
144.

                                  UNDERWRITING

         The Underwriters  named below, for whom Donald & Co. Securities Inc. is
acting as representative (the "Representative"),  have severally agreed, subject
to the terms and conditions of the Underwriting  Agreement, to purchase from the
Company a total of  2,000,000  shares of Common  Stock.  The number of shares of
Common Stock that each  Underwriter has agreed to purchase is set forth opposite
its name:


                                                         Number of
             Underwriter                                   Shares
             -----------                                   ------

Donald & Co. Securities Inc...........................   1,250,000
Kashner Davidson Securities Corporation...............     275,000
Win Capital Corp......................................     200,000
Smith, Moore & Co.....................................     100,000
Neidiger/Tucker/Bruner, Inc...........................      75,000
Waldron & Co., Inc....................................      50,000
European Community Capital, Ltd.......................      50,000    

                Total                                    2,000,000
                                                         =========

                                       41
<PAGE>
         The  Underwriting  Agreement  provides  that  the  obligations  of  the
Underwriters  are subject to approval of certain legal matters by counsel to the
Underwriters and various other conditions  precedent,  and that the Underwriters
are  obligated  to purchase  all of the shares of Common  Stock  offered by this
Prospectus (other than the shares of Common Stock covered by the  over-allotment
option described below), if any are purchased.

         The  Company  has  been   advised  by  the   Representative   that  the
Underwriters  propose to offer the  shares of Common  Stock to the public at the
initial  offering  price set forth on the cover page of this  Prospectus  and to
certain dealers (who may include  Underwriters)  at that price less a concession
not in excess of $   .20      per share of Common Stock.  The  Underwriters  may
allow,  and such dealers may reallow,  a concession not in excess of $   .10    
per share of Common Stock to certain  other  dealers.  After the initial  public
offering,  the  offering  price and other  selling  terms may be  changed by the
Representative.

         The Selling  Shareholders have granted to the Representative an option,
exercisable  during  the 45-day  period  after the date of this  Prospectus,  to
purchase from the Selling  Shareholders at the offering price, less underwriting
discounts  and the  nonaccountable  expense  allowance,  up to an  aggregate  of
300,000  additional  shares of Common  Stock for the sole  purpose  of  covering
over-allotments, if any.

         The Company has agreed to indemnify the  Underwriters  against  certain
liabilities, including liabilities under the Securities Act.

         The  Company has also  agreed to pay to the  Representative  an expense
allowance on a  nonaccountable  basis equal to 2% of the gross proceeds  derived
from the sale of the shares of Common Stock underwritten  (including the sale of
any  shares of  Common  Stock  subject  to the  Representative's  over-allotment
option), $25,000 of which has been paid to date.

         The Company has granted the  Representative for a period of three years
from the date hereof the right to have the Representative's  designee present at
meetings of the Company's Board of Directors and each of its committees  subject
to  the  right  of  the  Company  to  exclude  such   designee   under   certain
circumstances.   Such  designee  will  be  entitled  to  the  same  notices  and
communications sent by the Company to its directors and to attend directors' and
committees'  meetings,  but will not be entitled to vote thereat.  Such designee
will also be entitled to receive the same  compensation  payable to directors as
members of the Board and its committees and all reasonable expenses in attending
such meetings.  The Representative has not named such designee as of the date of
this Prospectus.

                                       42
<PAGE>
         In connection with this offering, the Company has agreed to sell to the
Representative,  for  nominal  consideration,  the  right to  purchase  up to an
aggregate of 200,000 shares of Common Stock (the  "Representative's  Warrants").
The  Representative's  Warrants are exercisable  initially at  $   4.80      per
share  of  Common  Stock  (the  "Exercise  Price")  for a period  of four  years
commencing one year from the date hereof. The Representative's  Warrants contain
antidilution  provisions providing for adjustment of the Exercise Price upon the
occurrence of certain  events,  including  (i) the issuance of Common Stock,  or
securities  exercisable or convertible  into Common Stock,  at a price less than
the  Exercise  Price  and (ii)  any  recapitalization,  reclassification,  stock
dividend,  stock split, stock combination or similar  transaction.  In addition,
the  Representative's  Warrants grant to the holders  thereof certain demand and
"piggy back" rights for periods of four and six years, respectively,  commencing
one year from the date of this Prospectus with respect to the registration under
the   Securities  Act  of  the  Common  Stock  issuable  upon  exercise  of  the
Representative's Warrants.

         The Company has agreed that, upon the consummation of this offering, it
will enter into a two year  consulting  agreement with the  Representative.  The
consulting  agreement will not require the  Representative  to devote a specific
amount of time in the  performance  of its duties  thereunder.  Pursuant to such
agreement,  the Representative  will provide the Company with investment banking
and  financial  consulting  services  at the rate of  $3,000  per  month for the
twenty-four months subsequent to the consummation of this offering (an aggregate
of $72,000).  Such services will include,  among other matters,  consulting with
the  Company's  management  with  respect to  shareholder  relations,  corporate
expansion  and  long-term  financing.  In  the  event  that  the  Representative
originates  a  financing  or a  merger,  acquisition,  joint  venture  or  other
transaction to which the Company is a party, the Representative will be entitled
to receive a fee in consideration for the origination of such transaction.

         The offering price of the Common Stock was  determined by  negotiations
among the Company and the  Representative,  based in part upon the market  price
for the Common Stock as reported on Nasdaq SmallCap.

         In connection  with this  offering,  certain  Underwriters  and selling
group  members  (if any) who are  qualified  market  makers on The Nasdaq  Stock
Market may engage in passive market making  transactions  in the Common Stock on
The Nasdaq Stock Market in  accordance  with Rule 103 of  Regulation M under the
Securities Exchange Act of 1934, as amended, during the five business days prior
to the pricing of the offering before the commencement of offers or sales of the
Common Stock. Passive market makers must comply with applicable volume and price
limitations  and must be identified as such. In general,  a passive market maker

                                       43

<PAGE>
must display its bid at a price not in excess of the highest independent bid for
such  security;  if all  independent  bids are lowered below the passive  market
maker's bid, however, such bid must then be lowered when certain purchase limits
are exceeded.

         Certain persons  participating in this offering may overallot or effect
transactions  which stabilize,  maintain or otherwise affect the market price of
the Common Stock at levels above those which might otherwise prevail in the open
market,  including by entering  stabilizing bids or effecting syndicate covering
transactions. A stabilizing bid means the placing of any bid or effecting of any
purchase,  for the purpose of pegging,  fixing or  maintaining  the price of the
common stock. A syndicate  covering  transaction means the placing of any bid on
behalf of the underwriting  syndicate or the effecting of any purchase to reduce
a short position created in connection with the offering.  Such transactions may
be effected on The Nasdaq  Stock  Market,  in the  over-the-counter  market,  or
otherwise. Such stabilizing, if commenced, may be discontinued at any time.

                                  LEGAL MATTERS

         The validity of the  Securities  offered hereby and certain other legal
matters in connection  with the sale of the shares of Securities  offered hereby
will be passed  upon for the  Company by  Gallop,  Johnson & Neuman,  L.C.,  St.
Louis, Missouri.  Certain legal matters relating to this offering will be passed
upon for the Underwriters by Parker Duryee Rosoff & Haft.

                                     EXPERTS

         The financial  statements of the Company as of January 31, 1997 and for
the fiscal years ending January 31, 1996 and 1997 included in the Prospectus and
the  Registration   Statement  and  the  financial  schedules  included  in  the
Registration  Statement  have been so  included in reliance on the report of BDO
Seidman, LLP, independent certified public accountants given on the authority of
said Firm as experts in accounting and auditing.

                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange of 1934 as amended (the "Exchange  Act"), and in accordance
therewith files reports,  proxy or information  statements and other information
with the Securities and Exchange  Commission (the  "Commission").  Such reports,
proxy or  information  statements  and other  information  can be inspected  and
copied at the  public  reference  facilities  maintained  by the  Commission  at
Judiciary Plaza, Room 1024, 450 Fifth Street, N.W., Washington,  D.C. 20549, and
at the following Regional Offices of the Commission: 7 World Trade Center, Suite
1500, New York, New York 10048; and Northwestern Atrium Center,  Suite 1400, 500
West Madison Street,  Chicago,  Illinois  60661.  Copies of such material can be
obtained at prescribed rates from the public reference section of the Commission
at 450 Fifth Street N.W., Washington, D.C. 20549 or retrieved electronically via
the internet at the  Commission's  web site  (http://www.sec.gov).  In addition,
reports,  proxy statements and other  information  concerning the Company may be
inspected  at the  offices  of The  Nasdaq  Stock  Market,  1735 K Street  N.W.,
Washington,  D.C.  20549 on which the Common  Stock is quoted.  The  Company has
filed  with  the  Commission  a  registration  statement  on Form  SB-2  herein,
(together  with all amendments  and exhibits,  referred to as the  "Registration
Statement")  under the Securities  Act of 1933, as amended,  with respect to the
shares of Common Stock offered  hereby.  This Prospectus does not contain all of
the information set forth in the Registration Statement,  certain parts of which
are omitted in accordance with the rules and regulations of the Commission.  For
further  information,  reference is hereby made to the  Registration  Statement.
Statements   contained  herein   concerning  the  provisions  of  documents  are
necessarily  summaries of such documents and each such statement is qualified in
its entirety by reference to the copy of the applicable  document filed with the
Commission.

                                       44

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    
                INDEX TO    CONSOLIDATED     FINANCIAL STATEMENTS

                                                                           Page
Unaudited Interim    Consolidated     Financial Statements

    Unaudited    Consolidated     Balance Sheet as of July 31, 1997

    Unaudited    Consolidated     Statements of Operations for the six
    months ended July 31, 1997 and 1996

    Unaudited    Consolidated     Statements of Cash Flows for the six
    months ended July 31, 1997 and 1996

    Notes to Unaudited    Consolidated     Financial Statements

Audited    Consolidated     Financial Statements

       The Report of the Independent Certified Public Accountants    

       Consolidated     Balance Sheet as of January 31, 1997

       Consolidated     Statements of Operations for the fiscal years
    ended January 31, 1997 and 1996

       Consolidated     Statements of Stockholders' Equity

       Consolidated     Statements of Cash Flows for the fiscal years
    ended January 31, 1997 and 1996

    Summary of Accounting Policies

    Notes to    Consolidated     Financial Statements

                                       F-1

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                   Unaudited    Consolidated     Balance Sheet


                                                                   July 31, 1997
- --------------------------------------------------------------------------------

Assets (Note 3)

Current

     Cash                                                      $         70,718


     Trade receivables (net of allowance for doubtful
         accounts of $374,289) (Note 5)                              15,336,384

     Notes receivable - officers (Note 2)                               108,530

     Other current assets                                               272,378

- --------------------------------------------------------------------------------
Total Current Assets                                                 15,788,010

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
Office equipment and furniture                                        2,030,361

Less accumulated depreciation and amortization                        1,313,535

- --------------------------------------------------------------------------------
Net Office Equipment and Furniture                                      716,826

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

Other Assets

     Notes receivable - officers (Note 2)                               135,048

     Goodwill (net of accumulated amortization of $134,267)           3,285,112

     Other                                                              154,050

- --------------------------------------------------------------------------------
Total Other Assets                                                    3,574,210
- --------------------------------------------------------------------------------
                                                               $     20,079,046
- --------------------------------------------------------------------------------

                                                         See accompanying notes
                                                          to    consolidated    
                                                            financial statements

                                       F-2
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    


                   Unaudited    Consolidated     Balance Sheet


                                                               July 31, 1997
- -----------------------------------------------------------------------------
Liabilities and Stockholders' Equity
Current
     Checks issued against future deposits                       $   438,188
     Accounts payable and accrued expenses                           660,306
     Due to retailers (Note 6)                                       167,741
     Income tax payable                                              555,350
     Deferred income taxes (Note 7)                                   72,000
     Current maturities of long-term debt (Note 3)                 2,213,235
- -----------------------------------------------------------------------------
Total Current Liabilities                                          4,106,820
- -----------------------------------------------------------------------------
Long-term Debt, less current maturities (Note 3)                  10,960,682
- -----------------------------------------------------------------------------
Deferred Income Taxes  (Note 7)                                      242,000
- -----------------------------------------------------------------------------
Total Liabilities                                                 15,309,502
- -----------------------------------------------------------------------------

Commitments and Contingencies

Redeemable Common Stock

     111,245 shares outstanding                                     503,820

- -----------------------------------------------------------------------------
Stockholders' Equity

     Common Stock, $.01 par - shares authorized
       20,000,000; outstanding 7,165,953                              71,659

     Additional paid-in capital                                    3,292,872

     Retained earnings                                               901,193

- -----------------------------------------------------------------------------
Total Stockholders' Equity                                         4,265,724
- -----------------------------------------------------------------------------

                                                                 $20,079,046

                                                        See accompanying notes
                                                        to    Consolidated    
                                                        financial statements

                                       F-3
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

             Unaudited    Consolidated     Statements of Operations

<TABLE>
<CAPTION>
Six Months Ended July 31,                                      1997                  1996
- ----------------------------------------------------------------------------------------------
<S>                                                     <C>                   <C>
Service Revenues                                        $    5,459,668        $     2,633,958
Merchandise Revenues                                             8,348                124,540
- ----------------------------------------------------------------------------------------------
                                                             5,468,016              2,758,498
- ----------------------------------------------------------------------------------------------
Cost of Service Revenues                                     2,851,857              2,351,092
Cost of Merchandise Sold                                        32,720                 11,254
- ----------------------------------------------------------------------------------------------
                                                             2,884,577              2,362,346
- ----------------------------------------------------------------------------------------------
Gross Profit                                                 2,583,439                396,152
Selling, General and Administrative Expense                  1,062,128              1,671,502
- ----------------------------------------------------------------------------------------------
Operating Income (Loss)                                      1,521,311            (1,275,350)
- ----------------------------------------------------------------------------------------------
Other Income (Expense)
Interest income                                                 13,662                 16,240
Interest expense                                             (415,750)              (114,178)
Other                                                         (40,625)               (10,715)
- ----------------------------------------------------------------------------------------------
Total Other Income (Expense)                                 (442,713)              (108,653)
- ----------------------------------------------------------------------------------------------
Income (Loss) Before Income Taxes                            1,078,598            (1,384,003)
Income Tax (Expense) Benefit (Note 7)                        (489,000)                478,463
- ----------------------------------------------------------------------------------------------
Net Income (Loss)                                       $      589,598        $     (905,540)
- ----------------------------------------------------------------------------------------------
Earnings (Loss) per Share - Primary and Fully
   Diluted                                              $         0.07        $        (0.14)
- ----------------------------------------------------------------------------------------------
Weighted Average of Shares Outstanding - Primary and
   Fully Diluted                                             7,087,838              6,463,909
- ----------------------------------------------------------------------------------------------


</TABLE>

                                                         See accompanying notes
                                                         to    consolidated    
                                                         financial statements
                                       F-4
<PAGE>
       THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

<TABLE>
             Unaudited    Consolidated     Statements of Cash Flows

<CAPTION>

Six Months Ended July 31,                                                              1997                    1996
- --------------------------------------------------------------------------------------------------------------------------
<S>                                                                           <C>                    <C>
Operating Activities

     Net income (loss)                                                        $           589,598    $          (905,540)
     Adjustments to reconcile net income to
       cash used in operating activities:
          Depreciation and amortization                                                   184,851                  98,812
          Provision for losses on accounts receivable                                      38,672                (35,394)
          Impairment of investment in limited partnership                                  10,000                  10,000
          Loss on disposition of assets                                                     1,338                       -
          Increase in cash surrender value of life insurance                             (33,743)                       -
          Deferred income taxes                                                         (116,000)               (114,191)
          Services received in exchange for Common Stock                                    8,000                       -
          Changes in assets and liabilities:
              Increase in accounts receivable                                         (1,855,845)               (975,001)
              Decrease (increase) in other assets                                          51,739               (557,556)
              Decrease in checks issued against future deposits                       (2,787,840)                       -
              Increase (decrease) in accounts payable and accrued expenses                399,071               (573,797)
              (Decrease) increase in amounts due customers                               (31,834)                   2,098
- --------------------------------------------------------------------------------------------------------------------------
Cash Used in Operating Activities                                                     (3,541,633)             (3,050,569)
- --------------------------------------------------------------------------------------------------------------------------
Investing Activities

     Acquisition of Mike Kessler and Associates, Inc., net of cash acquired             (349,777)                       -
     Acquisition of Magazine Marketing, Inc.                                                    -               (275,000)
     Loan to affiliate                                                                    (5,820)                       -
     Loans to officers                                                                   (10,000)                       -
     Collections from related party                                                             -                  22,000
     Collections on notes receivable                                                            -                  32,475
     Proceeds from sale of fixed assets                                                     2,000                       -
     Proceeds from surrender of life insurance policies                                    83,959                       -
     Capital expenditures                                                               (125,521)               (115,360)
- --------------------------------------------------------------------------------------------------------------------------
Cash Used in Investing Activities                                                       (405,159)               (335,885)
- --------------------------------------------------------------------------------------------------------------------------
Financing Activities

     Proceeds from issuance of Common Stock                                                     -                  30,000
     Proceeds from issuance of Preferred Stock                                                  -               1,922,075
     Borrowings under credit facility                                                  17,218,000                 281,318
     Principal payments on credit facility                                           (13,393,000)                (62,420)
     Borrowings under short-term debt agreements                                                -               2,076,000
     Repayments under short-term debt agreements                                         (34,098)               (325,000)
     Registration costs                                                                  (58,310)                       -
     Preferred Stock dividends                                                                (3)                       -
- --------------------------------------------------------------------------------------------------------------------------
Cash Provided by Financing Activities                                                   3,732,589               3,921,973
- --------------------------------------------------------------------------------------------------------------------------
(Decrease) Increase in Cash                                                             (214,203)                 535,519

Cash, beginning of period                                                                 284,921                  23,828
- --------------------------------------------------------------------------------------------------------------------------
Cash, end of period                                                           $            70,718    $            559,347
- --------------------------------------------------------------------------------------------------------------------------

</TABLE>
                                                         See accompanying notes
                                                         to    consolidated    
                                                         financial statements
                                       F-5
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

           Notes to Unaudited    Consolidated     Financial Statements

- --------------------------------------------------------------------------------
1.     Unaudited 
          Consolidated    
       Financial Statements    In  the  opinion  of  management,  the  unaudited
                                  consolidated    financial  information  as  of
                               July  31,  1997  contained  herein  reflects  all
                               adjustments  (consisting only of normal recurring
                               adjustments)  necessary  to fairly  present  such
                               information in accordance with generally accepted
                               accounting principles.  The results of operations
                               for the six months  ended  July 31,  1997 are not
                               necessarily  indicative  of  the  results  to  be
                               expected for the entire year.

2.     Related Party
       Transactions            The Company purchased $174,000 in data processing
                               services from an employment service company owned
                               by certain officers of the Company during the six
                               months ended July 31, 1996. The Company  acquired
                               this  employment  service  company for $45,000 on
                               January 1, 1997.

                               One of the  Company's  stockholders  also  owns a
                               majority of the stock of FMG, Inc.,  primarily an
                               investing company.  At July 31, 1996, the Company
                               had a  receivable  from FMG of  $31,171  at prime
                               plus .5%. The receivable was collected in full on
                               November 5, 1996.

                               The Company currently leases certain office space
                               from businesses controlled by stockholders of the
                               Company.  Amounts  paid for the office space were
                               approximately  $108,000  and  $95,000 for the six
                               months    ended   July   31,   1997   and   1996,
                               respectively.  The Company occasionally  charters
                               an airplane  owned by a partnership  in which one
                               of the Company's  stockholders  owns an interest.
                               Amounts paid to the  partnership  were $5,200 and
                               $0 for the six  months  ended  July 31,  1997 and
                               1996, respectively.

                               Certain  officers of the company,  have from time
                               to time, received cash advances from the Company.
                               The officers  executed  promissory notes in favor
                               of  the  Company  in  the  aggregate  amounts  of
                               $243,578. Such notes bear interest at the rate of
                               7.34% per annum.

                                       F-6
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

           Notes to Unaudited    Consolidated     Financial Statements




3.     Long-term            Long-term debt consists of:
       Debt and Revolving
       Credit Facility

                            July 31,                                        1997
                            ----------------------------------------------------
                            Revolving Credit Facility             $   10,949,000

                            Note  payable to former owner of
                            Mike  Kessler  and   Associates,
                            Inc., payable in full on January
                            5,  1998,   interest  at  6.25%,
                            secured  by a letter  of  credit
                            for  $2,231,912  for the benefit
                            of the former owner                        2,150,000


                            Unsecured    note   payable   to
                            stockholder   (former  owner  of
                            Magazine    Marketing,    Inc.),
                            non-interest bearing, payable in
                            eight quarterly  installments of
                            $10,000, discounted based on the
                            Company's   effective  borrowing
                            rate                                          28,664

                            Term  note  payable  in  monthly
                            installments   of  $629  through
                            November 1999, collateralized by
                            an automobile                                 15,970

                            Obligations  under capital lease              30,283
                            ----------------------------------------------------
                            Total Long-term Debt                      13,173,917

                            Less current maturities                    2,213,235
                            ----------------------------------------------------
                            Long-term Debt                        $   10,960,682
                            ----------------------------------------------------


                                      F-7
<PAGE>
                            The  Company  has  an  agreement   providing  for  a
                            revolving loan up to  $12,500,000.  The bank has the
                            right to terminate the agreement  upon not less than
                            thirteen  months prior  written  notice.  Borrowings
                            bear interest at a rate related to the monthly LIBOR
                            index rate plus a  percentage  ranging  from 2.5% to
                            3.5%,  depending  upon the ratio of  funded  debt to
                            earnings before  interest,  taxes,  depreciation and
                            amortization (effectively 9.1875% at July 31, 1997).
                            Borrowings  are  secured by personal  guarantees  of
                            Messrs.  S.  Leslie  Flegel  and  William H. Lee and
                            their   spouses  and  by  a  security   interest  in
                            substantially  all the  Company's  assets  including
                            receivables,   inventory,   equipment,   goods   and
                            fixtures,  software,  contract  rights,  notes,  and
                            general intangibles.

                            The revolving loan agreement requires the Company to
                            maintain certain ratios and a specified level of net
                            worth,  restricts  payment of dividends,  and limits
                            additional   indebtedness.   The   Company   was  in
                            compliance with such ratios at July 31, 1997.


4.     Supplemental Cash
       Flow Information     Supplemental  information  on  interest  and  income
                            taxes paid is as follows:


                            Six Months Ended July 31,        1997         1996
                            ----------------------------------------------------

                            Interest Paid                  $ 359,000    $112,000

                            Income Taxes Paid (Refunded)   $(122,000)   $286,000
                            ----------------------------------------------------

                                      F-8
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

           Notes to Unaudited    Consolidated     Financial Statements

                            On February 28,  1997,  7,721 shares of Common Stock
                            were   issued  as  a  dividend   to  the   Preferred
                            Stockholders.

5.     Advance Pay
       Program              The Company has  established an Advance Pay Program.
                            Under this  program the  Company  advances an agreed
                            upon percentage of the incentive  payments otherwise
                            due  the  retailer  from  magazine  publishers  upon
                            quarterly  submission  of claims for such  payments.
                            The claims otherwise due the retailer become due the
                            Company.  Included in trade  receivables at July 31,
                            1997  is  $11,159,322  due  the  Company  under  the
                            Advance  Pay  Program  (net  of  $3,782,255  due the
                            program  participants).  Income from the program was
                            approximately $1,838,000 and $483,000 during the six
                            months ended July 31, 1997 and 1996, respectively.

6.     Due to Retailers     The Company  has  arrangements  with  certain of its
                            customers  whereby  the  Company  is  authorized  to
                            collect  and  deposit  in its own  accounts,  checks
                            payable to its customers for incentive payments. The
                            Company  retains the service revenue related to such
                            payments and pays the customer the  difference.  The
                            Company  owes  retailers  $167,741  at July 31, 1997
                            under such arrangements.

7.     Income Taxes         Provision   for  federal  and  state   income  taxes
                            (benefit) in the     consolidated      statements of
                            operations consist of the following components:

                            Six Months Ended July 31,       1997        1996
                            ----------------------------------------------------
                            Current

                              Federal                     $482,000    $(295,463)
                              State                        123,000     (110,000)
                            ----------------------------------------------------
                            Total Current                  605,000     (405,463)
                            ----------------------------------------------------
                            Deferred

                              Federal                      (93,000)     (53,000)
                              State                        (23,000)     (20,000)
                            ----------------------------------------------------
                            Total Deferred                (116,000)     (73,000)
                            ----------------------------------------------------
                            Total Income Tax (Benefit)
                             Expense                      $489,000    $(478,463)
                            ----------------------------------------------------

                            Deferred income taxes reflect the net tax effects of
                            temporary differences between the carrying amount of
                            the assets and liabilities  for financial  reporting
                            purposes   and  the  amounts  used  for  income  tax
                            purposes.  The sources of the temporary  differences
                            and their effect on deferred taxes are as follows:

                            July 31,                                        1997
                            ----------------------------------------------------
                            Deferred Tax Assets
                              Allowance for doubtful accounts          $ 146,000
                              Deferred compensation                       22,000
                              Other                                       13,000
                            ----------------------------------------------------

                                      F-9
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

           Notes to Unaudited    Consolidated     Financial Statements


                            ----------------------------------------------------
                            Total Deferred Tax Assets                    181,000
                            ----------------------------------------------------

                            Deferred Tax Liabilities

                              Income not previously taxed
                               under cash basis of accounting
                               for income tax purposes                   455,000

                              Depreciation                                25,000

                              Other                                       15,000
                            ----------------------------------------------------
                            Total Deferred Tax Liabilities               495,000
                            ----------------------------------------------------
                            Net Deferred Tax Liability                   314,000
                            ----------------------------------------------------
                            Classified as:

                              Current                                     72,000
                              Non-current                                242,000
                            ----------------------------------------------------
                            Net Deferred Tax Liability                 $ 314,000
                            ----------------------------------------------------

                                      F-10
<PAGE>
                            The following summary reconciles income taxes at the
                            maximum  federal  statutory  rate with the effective
                            rate for the first quarters of fiscal 1998 and 1997:


                            Six Months Ended July 31,        1997        1996
                            ----------------------------------------------------
                            Income tax expense (benefit)
                             at statutory rate            $ 367,000   $(470,000)

                            State income tax expense
                             (benefit), net of federal
                             income tax benefit              80,000     (58,000)

                            Non-deductible meals and
                             entertainment                   10,000      13,000

                            Non-deductible goodwill
                             amortization                    21,000       3,000

                            Non-deductible officers'
                             life insurance                   2,000      14,000


                            Other, net                        9,000      19,537
                            ----------------------------------------------------
                            Income Tax Expense (Benefit)  $ 489,000   $(478,463)
                            ----------------------------------------------------


8.    Business
      Combinations          On May 30,  1997,  the Company  acquired  all of the
                            stock of Mike Kessler and Associates, Inc. (MKA) for
                            $2,500,000 of which  $350,000 was paid upon closing.
                            The balance is due January 5, 1998 with  interest at
                            6.25%. Wachovia Bank of North Carolina,  N.A. issued
                            a standby  letter of credit for  $2,231,912  for the
                            benefit  of the  former  owner of MKA  covering  the
                            period from May 30, 1997  through  January 31, 1998.
                            The seller operated MKA as a business engaged in the
                            collection of retail  display  allowances for retail
                            store chains.  The Company has  continued  servicing
                            MKA's customer base.


                                      F-11
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

           Notes to Unaudited    Consolidated     Financial Statements



                            This   transaction  has  been  accounted  for  as  a
                            purchase,   and   accordingly,    the   assets   and
                            liabilities have been recorded at fair market value.
                            Results of  operations  have been included as of the
                            effective  date  of the  transaction.  The  purchase
                            price exceeds the fair value of the assets  acquired
                            in the amount of $2,324,346.

9.    Preferred Stock       In  July  1997,  the  Company  exchanged  all  5,600
                            outstanding  shares of the Company's  1996 Series 7%
                            Convertible  Preferred  Stock  for an  aggregate  of
                            225,867 shares of Common Stock and  non-transferable
                            warrants,  expiring  in 2000,  to  purchase  375,959
                            shares of Common Stock at an exercise price of $2.48
                            per share.  Such exchange resulted in a constructive
                            dividend  of  $109,937  which  was  reported  in the
                            fiscal quarter ending July 31, 1997.

10.  Reverse Stock
     Split                  On July 1, 1997, the Company's shareholders approved
                            a  proposal  which gave the Board of  Directors  the
                            authority  to  execute  a 1 for 1.21  reverse  stock
                            split.  As of the financial  statement  report date,
                            the Board of Directors  has not effected the reverse
                            stock split.

11.  Earnings Per
     Share                  In  calculating  earnings per share,  net income for
                            the six months  ended July 31, 1997 was reduced by a
                            constructive  dividend of $109,937,  which  resulted
                            from the exchange of all 5,600 outstanding shares of
                            Preferred  Stock for 225,867  shares of Common Stock
                            and  non-transferable warrants, expiring in 2000,to
                            purchase  375,959  shares  of  Common  Stock  at  an
                            exercise price of $2.48 per share.

12. Subsequent Events       In  September  1997,  the  Company  issued  to  Aron
                            Katzman, Harry L. Franc III and Timothy A. Braswell,
                            each a  director  of the  Company,  non-transferable
                            warrants, expiring in 2000, to purchase an aggregate
                            of  108,041  shares of Common  Stock at an  exercise
                            price of $2.48 per  share.  Although  the  effect of
                            this  transaction  will  be  reported  in the  third
                            quarter of fiscal  1998,  the Company  expects  that
                            such  warrants  will be deemed to have an  aggregate
                            value ranging from $30,000 to $50,000.

                            On August 4, 1997,  the Company  filed a preliminary
                            registration   statement  with  the  Securities  and
                            Exchange  Commission.  This statement is being filed
                            for the purpose of selling  approximately  2,000,000
                            shares of Common  Stock after  giving  effect to the
                            proposed 1 for 1.21 reverse stock split. The Company
                            anticipates  the aggregate  selling price of all the
                            securities to approximate  $8,000,000.  The proposed
                            issue date of these  securities is expected to be in
                            October, 1997.

                                      F-12

<PAGE>
   The Report of the Independent Certified Public Accountants    


Board of Directors
The Source Information Management Company    and Subsidiaries    
St. Louis, Missouri

We have audited the    consolidated      balance sheet of The Source Information
Management  Company     and  subsidiaries      as of  January  31,  1997 and the
related    consolidated      statements of operations,  stockholders' equity and
cash flows for each of the two years in the period ended January 31, 1997. These
   consolidated     financial statements are the responsibility of the Company's
management.   Our   responsibility   is  to   express   an   opinion   on  these
   consolidated     financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the     consolidated      financial statements referred to above
present fairly, in all material  respects,  the financial position of The Source
Information  Management Company    and  subsidiaries     at January 31, 1997 and
the  results of its  operations  and its cash flows for each of the two years in
the  period  ended  January  31,  1997 in  conformity  with  generally  accepted
accounting principles.



BDO Seidman, LLP
St. Louis, Missouri
March 27, 1997


                                      F-13

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                           Consolidated     Balance Sheet

                                                               January 31, 1997
- --------------------------------------------------------------------------------
Assets (Note 4)
Current
  Cash                                                           $    284,921
  Trade receivables (net of allowance for doubtful
   accounts of $323,587) (Note 11)                                 12,922,738
  Income taxes receivable (Note 8)                                    171,305
  Notes receivable - officers (Notes 1 and 2)                          58,395
  Other current assets                                                 87,306
- --------------------------------------------------------------------------------
Total Current Assets                                               13,524,665
- --------------------------------------------------------------------------------
Office equipment and furniture (Note 5)                             1,823,004
Less accumulated depreciation and amortization                      1,191,668
- --------------------------------------------------------------------------------
Net Office Equipment and Furniture                                    631,336
- --------------------------------------------------------------------------------
Other Assets
  Notes receivable - officers (Notes 1 and 2)                         175,183
  Goodwill, net of accumulated amortization of
    $72,209 (Note 9)                                                1,022,824
  Cash surrender value of life insurance                              104,358
  Other                                                               111,283
- --------------------------------------------------------------------------------
Total Other Assets                                                  1,413,648
- --------------------------------------------------------------------------------
                                                                 $ 15,569,649
- --------------------------------------------------------------------------------


                     See accompanying summary of accounting
         policies and notes to    consolidated     financial statements

                                      F-14

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    
                           Consolidated     Balance Sheet

                                                             January 31, 1997
- --------------------------------------------------------------------------------
Liabilities and Stockholders' Equity
Current
  Revolving Line of Credit (Note 4)                            $    7,124,000
  Checks issued against future deposits                             3,225,668
  Accounts payable and accrued expenses                               559,441
  Due to retailers (Note 12)                                          199,575
  Deferred income taxes (Note 8)                                       24,000
  Current maturities of long-term debt (Note 3)                        69,203
- -----------------------------------------------------------------------------
Total Current Liabilities                                          11,201,887
- -----------------------------------------------------------------------------
Long-term Debt, less current maturities (Note 3)                       22,814
- -----------------------------------------------------------------------------
Deferred Income taxes (Note 8)                                        173,000
- -----------------------------------------------------------------------------
Total Liabilities                                                  11,397,701
- -----------------------------------------------------------------------------
Commitments (Note 5 and 6)
- -----------------------------------------------------------------------------
Redeemable Preferred Stock, $.01 par - shares authorized,
  2,000,000; outstanding, 5,600 (Note 10)                             522,506
Redeemable Common Stock,
  111,245 shares outstanding (Note 13)                                503,820
- -----------------------------------------------------------------------------
                                                                    1,026,326
- -----------------------------------------------------------------------------
Stockholders' Equity
  Common Stock, $.01 par - shares authorized,
     20,000,000; outstanding, 6,930,233                                69,302
  Additional paid-in-capital                                        2,745,180
  Retained earnings                                                   331,140
- -----------------------------------------------------------------------------
Total Stockholders' Equity                                          3,145,622
- -----------------------------------------------------------------------------
                                                                 $ 15,569,649


                     See accompanying summary of accounting
         policies and notes to    consolidated     financial statements

                                      F-15

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    
                     Consolidated     Statements of Operations

Years Ended January 31,                            1997                1996
- --------------------------------------------------------------------------------
Service Revenues                               $ 7,056,270         $ 7,195,176
Merchandise Revenues                               242,177             926,008
- --------------------------------------------------------------------------------
                                                 7,298,447           8,121,184
- --------------------------------------------------------------------------------
Cost of Service Revenues                         4,862,207           3,859,409
Cost of Merchandise Revenues                       202,381             549,813
- --------------------------------------------------------------------------------
                                                 5,064,588           4,409,222
- --------------------------------------------------------------------------------
Gross Profit                                     2,233,859           3,711,962
Selling, General and Administrative
  Expense (Notes 1,2, 5 and 6)                   2,904,372           2,799,841
- --------------------------------------------------------------------------------
Operating Income (Loss)                          (670,513)             912,121
- --------------------------------------------------------------------------------
Other Income (Expense)
Interest income                                     30,628              25,403
Interest expense                                 (311,737)           (120,427)
Registration expense                                    -            (213,666)
Other                                             (28,883)             (5,437)
- --------------------------------------------------------------------------------
Total Other Income (Expense)                     (309,992)           (314,127)
- --------------------------------------------------------------------------------
Income (Loss) Before Income Taxes                (980,505)             597,994
Income Tax (Benefit) Expense (Note 8)            (377,188)             406,000
- --------------------------------------------------------------------------------
Net Income (Loss)                              $ (603,317)         $   191,994
- --------------------------------------------------------------------------------
Earnings (Loss) per Share - Primary and
   Fully Diluted                               $    (0.09)         $      0.03
- --------------------------------------------------------------------------------
Weighted Average of Shares Outstanding -
   Primary and Fully Diluted                     6,658,891           6,084,542
- --------------------------------------------------------------------------------
Pro Forma Amounts (unaudited)
  Income before income taxes                                       $   597,994
  Provision for income taxes (Note 8)                                  284,000
- --------------------------------------------------------------------------------
Net Income (unaudited)                                             $   313,994
- --------------------------------------------------------------------------------
Net Income per share (unaudited)                                   $      0.05
- --------------------------------------------------------------------------------

                     See accompanying summary of accounting
         policies and notes to    consolidated     financial statements

                                      F-16
<PAGE>
<TABLE>

        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Consolidated     Statements of Stockholders' Equity

<CAPTION>
                                                      Common Stock                 Additional                              Total
                                                                                    Paid-in          Retained          Stockholders'
                                                                                    Capital          Earnings             Equity
                                        --------------------------------------
                                           Shares               Amount
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                       <C>                 <C>                 <C>              <C>               <C>
Balance, February 1, 1995                 5,340,000           $ 53,400            $ 195,520        $ 1,377,587       $ 1,626,507

Issuance of Common Stock
(Note 9)                                    959,389              9,594               (9,594)                 -                 -

Issuance of Common Stock                     75,000                750              225,375                  -           226,125

Reclassification of Subchapter S
retained earnings, net of tax, net
of distributions to stockholders
(Note 9)                                          -                  -              565,657           (592,657)          (27,000)

Net income for the year                           -                  -                    -            191,994           191,994
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, January 31, 1996                 6,374,389           $ 63,744            $ 976,958         $  976,924        $2,017,626

Issuance of Common Stock                      8,000                 80               29,920                  -            30,000

Conversion of 7% Preferred Stock
to Common Stock                             423,197              4,232            1,395,337                  -         1,399,569

Issuance of Common Stock to
purchase Magazine Marketing,
Inc. (Note 9)                               100,000              1,000              249,000                  -           250,000

Issuance of Common Stock in
payment of services                          15,132                151               51,599                  -            51,750

Dividend on Preferred Stock                   9,515                 95               42,366            (42,467)               (6)

Net loss for the year                             -                  -                    -           (603,317)         (603,317)
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, January 31, 1997                 6,930,233           $ 69,302          $ 2,745,180        $   331,140        $3,145,622
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>
                     See accompanying summary of accounting
         policies and notes to    consolidated     financial statements

                                      F-17

<PAGE>
<TABLE>
       THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    
                     Consolidated     Statements of Cash Flows
<CAPTION>

Years Ended January 31,                                                  1997              1996
- --------------------------------------------------------------------------------------------------
<S>                                                                 <C>                <C>
Operating Activities
     Net income (loss)                                              $  (603,317)       $  191,994
     Adjustments to reconcile net cash
       used in operating activities:
         Depreciation and amortization                                  246,599           140,622
         Loss on disposition of equipment                                   299                 -
         Provision for losses on accounts receivable                    224,387           (35,149)
         Impairment of investment in limited partnership                 20,000            20,000
         Increase in cash surrender value of life insurance             (32,740)          (22,696)
         Write-off of uncollectible note receivable                           -            92,063
         Shareholder distribution                                             -           (27,000)
         Deferred income taxes                                         (259,064)          (59,000)
         Services received in exchange for Common Stock                  51,750                 -
         Changes in assets and liabilities:
           Increase in accounts receivable                           (8,789,885)       (1,765,173)
           Increase in other assets                                    (230,004)          (63,463)
           Increase in checks issued against future deposits          3,225,668                 -
           Increase (decrease) in accounts payable
            and accrued expenses                                       (513,110)          107,590
           Increase in amounts due customers                            116,120            29,137
- --------------------------------------------------------------------------------------------------
Cash Used in Operating Activities                                    (6,543,297)       (1,391,075)
- --------------------------------------------------------------------------------------------------
Investing Activities
     Acquisition of Magazine Marketing, Inc.                           (275,000)                -
     Loans to officers                                                        -           (33,990)
     Collections on notes receivable                                     29,715               483
     Collections from related party                                      53,171           280,884
     Capital expenditures                                              (276,729)         (197,331)
- --------------------------------------------------------------------------------------------------
Cash (Used in) Provided by Investing Activities                        (468,843)           50,136
- --------------------------------------------------------------------------------------------------
</TABLE>

                     See accompanying summary of accounting
         policies and notes to    consolidated     financial statements


                                      F-18
<PAGE>
<TABLE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                     Consolidated     Statements of Cash Flows
<CAPTION>

Years Ended January 31,                                        1997                1996
- ------------------------------------------------------------------------------------------
<S>                                                           <C>              <C>
Financing Activities
     Proceeds from issuance of Common Stock                      30,000           226,125
     Proceeds from issuance of Preferred Stock                1,922,075                 -
     Borrowings under long-term debt agreements               9,791,000                 -
     Principal payments on long-term debt                    (2,756,121)        (183,387)
     Borrowings under short-term debt agreements              2,836,366         2,739,884
     Repayments under short-term debt agreements             (4,550,081)       (1,670,370)
     Preferred Stock dividends                                       (6)                -
- ------------------------------------------------------------------------------------------
Cash Provided by Financing Activities                         7,273,233         1,112,212
- ------------------------------------------------------------------------------------------
Increase (Decrease) in Cash                                     261,093          (228,727)

Cash, beginning of period                                        23,828           252,555
- ------------------------------------------------------------------------------------------
Cash, end of period                                         $   284,921       $    23,828
- ------------------------------------------------------------------------------------------
</TABLE>


                     See accompanying summary of accounting
         policies and notes to    consolidated     financial statements

                                      F-19
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                         Summary of Accounting Policies

- --------------------------------------------------------------------------------
   Principles of
Consolidation            The  consolidated   financial  statements  include  the
                         accounts of The Source  Information  Management Company
                         (the "Company") and its wholly-owned subsidiaries,  all
                         of  which  are   currently   inactive.   All   material
                         intercompany   accounts  and  transactions   have  been
                         eliminated in consolidation.    

Business                 The             Company            is  a  provider   of
                         merchandise management information and related services
                         primarily in connection  with the display and marketing
                         of magazines and other periodicals. The Company assists
                         retailers  in  monitoring,  documenting,  claiming  and
                         collecting    incentive   payments,    primarily   from
                         publishers of periodicals,  and performs consulting and
                         other  services in exchange for service  revenues.  The
                         Company   obtains   merchandising   revenue   from  (a)
                         consulting  and other  services  rendered to clients on
                         other  than a  commission  basis and (b) the  sale,  as
                         principal or broker,  of  merchandise  to the Company's
                         retailer clients for resale by them.

Concentrations of
Credit Risk              Services  are  provided to mass  merchandise,  grocery,
                         convenience and pharmacy  stores  throughout the United
                         States and in Eastern Canada.  Management  periodically
                         performs  credit   evaluations  of  its  customers  and
                         generally does not require  collateral.  At the balance
                         sheet date, the Company had no concentrated credit risk
                         with any individual customer.

Revenue
Recognition              Service  revenues are  recognized  during the period in
                         which  services are performed.  Merchandising  revenues
                         are recognized in the period in which the merchandising
                         services are provided.

Equipment and
Furniture                Equipment   and   furniture   are   stated   at   cost.
                         Depreciation is computed using the straight-line method
                         for  financial  reporting and  accelerated  methods for
                         income tax purposes over the estimated  useful lives of
                         5 to 7 years.

Income Taxes             Income  taxes  are  calculated   using  the  asset  and
                         liability  method  specified  by Statement of Financial
                         Accounting  Standards No. 109,  "Accounting  for Income
                         Taxes."

Goodwill                 Goodwill represents the excess of the cost of a company
                         acquired over the fair value of the net assets acquired
                         which is amortized over 15 years.

Pro Forma
Information              Pro forma data is presented  for 1996 which  reflects a
                         provision for income taxes as if DISC, an S corporation
                         prior to the merger  discussed  in Note 9, had not been
                         an S  corporation  in 1996.  Pro forma net  income  per
                         share  for 1996 has been  determined  by  dividing  pro
                         forma net  income  by the  weighted  average  number of
                         common shares outstanding during the year.

                                      F-20
<PAGE>

        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                         Summary of Accounting Policies
- --------------------------------------------------------------------------------
Stock-Based
Compensation             The Company  grants stock options for a fixed number of
                         shares to employees with an exercise price greater than
                         or equal to the fair value of the shares at the date of
                         grant.  The Company accounts for stock option grants in
                         accordance with Accounting Principles Board Opinion No.
                         25,  "Accounting  for Stock Issued to  Employees"  (APB
                         Opinion   No.   25).   That   Opinion   requires   that
                         compensation  cost  related to fixed stock option plans
                         be recognized only to the extent that the fair value of
                         the  shares  at the grant  date  exceeds  the  exercise
                         price.   Accordingly,   the   Company   recognizes   no
                         compensation expense for its stock option grants.

                         In October  1995,  the Financial  Accounting  Standards
                         Board,   issued   Statement  of  Financial   Accounting
                         Standards   No.  123,   "Accounting   for   Stock-Based
                         Compensation"  (SFAS  No.  123).  SFAS No.  123  allows
                         companies to continue to account for their stock option
                         plans  in  accordance  with APB  Opinion  No.  25,  but
                         encourages  the  adoption  of a new  accounting  method
                         based on the  estimated  fair value of  employee  stock
                         option.   Pro  forma  net  loss  and  loss  per  share,
                         determined  as if  the  Company  had  applied  the  new
                         method, are disclosed within Note 6.

Accounting
Estimates                The  preparation of financial  statements in conformity
                         with generally accepted accounting  principles requires
                         management  to  make  estimates  and  assumptions  that
                         affect the reported  amounts of assets and  liabilities
                         and disclosure of contingent  assets and liabilities at
                         the date of the financial  statements  and the reported
                         amounts of revenues and expenses  during the  reporting
                         period.   Actual   results   could  differ  from  those
                         estimates.

Long-Lived
Assets                   In  March  1995,   Statement  of  Financial  Accounting
                         Standards  No. 121  "Accounting  for the  Impairment of
                         Long-Lived  Assets and for Long-Lived  Assets  Disposed
                         Of" ("SFAS No. 121) was issued.  SFAS No. 121  requires
                         that   long-lived   assets  and  certain   identifiable
                         intangibles  to be held and used or  disposed  of by an
                         entity be received for  impairment  whenever  events or
                         changes in  circumstances  indicate  that the  carrying
                         amount  of an  asset  may  not be  recoverable.  During
                         fiscal 1997,  the Company  adopted this  statement  and
                         determined  that no impairment  loss need be recognized
                         for applicable assets of continuing operations.

Reclassifications        Certain 1996 amounts have been  reclassified to conform
                         to the 1997 presentation.


                                      F-21
<PAGE>
       THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------


1.     Related Party
       Transactions      The Company purchased data processing  services from an
                         employment service company owned by certain officers of
                         the  Company.  There were  approximately  $275,000  and
                         $307,000 of such  purchases  made during 1997 and 1996,
                         respectively.  The Company  purchased  this  employment
                         service company for $45,000 on January 1, 1997.

                         One of the Company's  stockholders also owns a majority
                         of the  stock  of FMG,  Inc.,  primarily  an  investing
                         company.  At  January  31,  1996,  the  Company  had  a
                         receivable  from FMG of $53,171 at prime plus .5%.  The
                         receivable was collected in full on November 5,1996.

                         The Company  has been  engaged by  Specialty  Marketing
                         Co.,  Inc., a  corporation  in which Robert B. Dixon is
                         the  principal   shareholder,   to  provide  consulting
                         services.  In fiscal 1996 Specialty Marketing Co., Inc.
                         paid  the  Company  $85,611  in  consideration  for the
                         Company's services.

                         The Company  currently  leases certain office space and
                         has, in the past,  leased an airplane from partnerships
                         controlled by stockholders of the Company. Amounts paid
                         for the office  space were  $207,498  and  $183,275 for
                         1997  and  1996,  respectively.  Amounts  paid  for the
                         airplane  were  $0  and  $57,926  for  1997  and  1996,
                         respectively.

                         Certain  officers  of the  company,  have  from time to
                         time,  received  cash  advances  from the Company.  The
                         officers  executed  promissory  notes  in  favor of the
                         Company  in the  aggregate  amounts of  $233,578.  Such
                         notes bear  interest at the rate of 7.34% per annum and
                         are  payable in five  equal  installments  which  began
                         April 1996.

2.  Notes Receivable     Officers

                         The notes  receivable  relate to  advances  to  certain
                         officers  of the  Company.  The notes bear  interest at
                         7.34% and are payable in five equal annual  payments of
                         $69,489 which began April 1996. These notes are current
                         and the  Company is unaware of any  circumstances  that
                         would  negatively  impact the  collectibility  of these
                         notes.

                         Other

                         The  Company  had a  $120,000  unsecured,  non-interest
                         bearing  note  from  a  non-affiliated   company  which
                         required quarterly  installments of $6,000 through June
                         2000.  The note was stated net of  discount  of $27,454
                         which was computed  using a 10% imputed  interest rate.
                         On March 31,  1996 the  debtor  defaulted  on the note.
                         Based on the  financial  condition  of the debtor,  the
                         note was written off  resulting in a charge to selling,
                         general  and  administrative  expenses  during the year
                         ended January 31, 1996 of $92,063.


                                      F-22

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------
3.     Long-term         Long-term debt consists of:
       Debt

                         January 31,                                     1997
                         -------------------------------------------------------

                         Unsecured note payable to stockholder
                         (former owner of Magazine Marketing,
                         Inc.), non-interest bearing, payable
                         in eight quarterly installments of
                         $10,000, discounted based on the
                         Company's effective borrowing rate            $ 46,710
                         -------------------------------------------------------
                         Obligations under capital lease (Note 5)        45,307
                         -------------------------------------------------------
                         Total Long-term Debt                            92,017

                         Less current maturities                         69,203
                         -------------------------------------------------------
                         Long-term Debt                                $ 22,814
                         -------------------------------------------------------

                         Annual  maturities  of  long-term  debt are as follows:
                         1998 - $69,203; 1999 - $22,814.

4.     Revolving
       Line of Credit    The Company has an agreement  providing  for  revolving
                         loans up to  $12,500,000.  The  bank  has the  right to
                         terminate  the  agreement  upon not less than  thirteen
                         months prior written  notice.  Borrowings bear interest
                         at a rate related to the monthly  LIBOR index rate plus
                         a percentage ranging from 2.5% to 3.5%,  depending upon
                         the ratio of funded debt to earnings  before  interest,
                         taxes,   depreciation  and  amortization   (effectively
                         8.0039% at January 31, 1997). Borrowings are secured by
                         personal  guarantees  of Messrs.  S. Leslie  Flegel and
                         William  H. Lee and  their  spouses  and by a  security
                         interest  in  substantially  all the  Company's  assets
                         including receivables,  inventory, equipment, goods and
                         fixtures, software, contract rights, notes, and general
                         intangibles.

                         The revolving  loan  agreement  requires the Company to
                         maintain  certain  ratios and a specified  level of net
                         worth,  restricts  payment  of  dividends,  and  limits
                         additional   indebtedness.   The  Company  was  not  in
                         compliance  with  certain  ratios at January 31,  1997,
                         and,  consequently,  the debt has  been  classified  as
                         current.  However,  the Company  has  received a waiver
                         from the bank  stating  that  noncompliance  with these
                         ratios is not considered a default at January 31, 1997.

5.     Commitments       Leases

                         The Company leases office space, an apartment, computer
                         equipment,  and vehicles  under leases that expire over
                         the  next  five  years.  The  Company  also  leases  an
                         administrative  facility  from a related party under an
                         operating lease that expires over the next 16 years. In
                         most  cases,  management  expects  that  in the  normal
                         course of business,  leases will be renewed or replaced
                         with  other  leases.  Rent  expense  was  approximately
                         $427,000 and  $410,000 for the years ended  January 31,
                         1997 and 1996,  respectively.  Amounts  paid to related
                         parties   included   in   total   rent   expense   were
                         approximately  $207,000 and $240,000 for 1997 and 1996,
                         respectively.


                                      F-23

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------

                         Office  equipment  and  furniture  includes  $71,066 at
                         January 31, 1997 for  equipment  leases which have been
                         capitalized.  Accumulated  amortization  was $35,148 at
                         January 31,  1997.  Lease  amortization  is included in
                         depreciation and amortization expense.

                         Future minimum payments,  by year and in the aggregate,
                         under capital leases and noncancelable operating leases
                         with  initial  or  remaining  terms of one year or more
                         consisted of the following at January 31, 1997:

                                                      Capital        Operating
                           Year Ending January 31,     leases          leases
                          ------------------------------------------------------
                           1998                       $37,481       $  458,791
                           1999                        13,688          261,300
                           2000                            --          184,600
                           2001                            --          163,891
                           2002                            --          155,215
                           Thereafter                      --        1,477,950
                          ------------------------------------------------------
                           Total minimum lease
                            payments                   51,169       $2,701,747
                                                                    ----------
                           Amount representing
                            interest                    5,862
                          ------------------------------------------------------
                           Present Value of Net
                            Minimum Lease Payments    $45,307
                          ------------------------------------------------------

                         Litigation

                         The  Company  has  pending  certain  legal  actions and
                         claims incurred in the normal course of business and is
                         actively  pursuing the defense thereof.  In the opinion
                         of  management,  these  actions  and  claims are either
                         without  merit or are covered by insurance and will not
                         have  a  material   adverse  effect  on  the  Company's
                         financial position.

6.     Employee          Profit Sharing and 401(k) Plan
       Benefit Plans
                         The  Company has a combined  profit  sharing and 401(k)
                         Plan.  Annual   contributions  to  the  profit  sharing
                         portion  of the Plan  are  determined  by the  Board of
                         Directors  and may not exceed  the  amount  that may be
                         deducted  for  federal  income  tax  purposes.   Profit
                         sharing  contributions  charged against operations were
                         $0 and $10,000 for the years ended January 31, 1997 and
                         1996, respectively.

                         Under the  401(k)  portion  of the Plan,  all  eligible
                         employees  may elect to  contribute  2% to 20% of their
                         compensation  up  to  the  maximum  allowed  under  the
                         Internal  Revenue Code. The Company matches one half of
                         an  employee's  contribution,  not to  exceed 5% of the
                         employee's  salary.  The amounts matched by the Company
                         during  the  years  ended  January  31,  1997  and 1996
                         pursuant  to this Plan were  approximately  $50,000 and
                         $40,000, respectively.

                                      F-24

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------

                         Deferred Compensation Plan

                         During the current  year,  the Company  established  an
                         unfunded   deferred   compensation   plan  for  certain
                         officers,  who  elect  to defer a  percentage  of their
                         current   compensation.   The  Company  does  not  make
                         contributions  to the plan and is responsible  only for
                         the  administrative  costs  associated  with the  plan.
                         Benefits are payable to the participating officers upon
                         their  death or  termination  of  employment.  From the
                         deferred funds, the Company has purchased  certain life
                         insurance policies. However, the proceeds and surrender
                         value  of  these  policies  are not  restricted  to pay
                         deferred compensation benefits when they are due.

                         Stock Option Plan

                         In August  1995,  the  Company  established  The Source
                         Company  1995  Incentive  Stock  Option  Plan  for  key
                         employees and reserved  630,000  shares of common stock
                         for  such  plan.  Under  the  plan,  the  Stock  Option
                         Committee  may grant stock  options to key employees at
                         not less than one  hundred  percent  (100%) of the fair
                         market value of the Company's  Common Stock at the date
                         of  grant.  The  durations  and  exercisability  of the
                         grants  vary  according  to  the   individual   options
                         granted.  During 1997 the Company  granted  options for
                         225,000 shares, but had 125,000 shares forfeited. As of
                         January 31, 1997, options with a remaining  contractual
                         life of 5 years to purchase  100,000  shares at a price
                         of  $4.63  were  outstanding,   20,000  of  which  were
                         exercisable.

                         As discussed in the Summary of Accounting Policies, the
                         Company   applies   APB  Opinion  No.  25  and  related
                         interpretations    in   accounting   for   this   plan.
                         Accordingly,  no compensation  cost has been recognized
                         for its incentive  stock option plan. Had  compensation
                         cost for the  Company's  stockbased  compensation  plan
                         been  determined  based on the fair  value at the grant
                         dates for  awards  under the plan  consistent  with the
                         method of SFAS No. 123,  the Company' net loss and loss
                         per  share  would  have been  reduced  to the pro forma
                         amounts indicated below:

                         Year Ended January 31,                         1997
                         -------------------------------------------------------
                         Net loss                      As reported    (603,317)
                                                       Pro forma      (611,369)

                         Primary loss per share        As reported       (0.09)
                                                       Pro forma         (0.09)

                         Fully diluted loss per share  As reported       (0.09)
                                                       Pro forma         (0.09)
                         -------------------------------------------------------

                         The  fair  value  of  each  option  granted  in 1996 is
                         estimated on the date of grant using the  Black-Scholes
                         option-pricing     model     with     the     following
                         weighted-average  assumptions used: dividend yield of 0
                         percent;  risk-free  interest  rate  of  4.88  percent;
                         volatility  of .3; and  expected  lives of 1 year.  The
                         fair value of options granted during the year is $.66.

                                      F-25

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------

                         Stock Award Plan

                         In  September  1996,  the  Company  adopted  The Source
                         Company Stock Award Plan for all employees and reserved
                         50,000 shares of Common Stock for such plan.  Under the
                         plan, the stock award committee, appointed by the board
                         of  directors  of  the  Company,  shall  determine  the
                         employees to whom awards shall be granted.

                         On September  18, 1996,  10,050  shares of Common Stock
                         were awarded to certain employees under the plan.

7.     Supplemental      Supplemental  information on interest  and income taxes
       Cash Flow         paid is as follows:
       Information

                         Years Ended January 31,         1997           1996
                         -------------------------------------------------------
                         Interest                      $ 285,000     $ 109,000
                         Income Taxes                  $ 264,000     $ 254,000
                         -------------------------------------------------------

                         Capital lease  obligations  of $15,687 and $59,095 were
                         incurred  in 1997  and  1996,  respectively,  when  the
                         Company entered into leases for new office equipment.

                         On August 30,  1996,  9,515 shares of common stock were
                         issued as a dividend to the preferred  stockholders  as
                         of that date.

                         During  1997 the  Company  issued  100,000  shares  and
                         111,245  shares of common stock in connection  with the
                         acquisitions  of Magazine  Marketing,  Inc. and Readers
                         Choice,  Inc.  (Note 9). During 1996 the Company issued
                         959,389  shares of common stock in connection  with the
                         acquisition of the Company by Periodico, Inc. (Note 9).

8.     Income Taxes      Provision for federal and state income taxes  (benefit)
                         in the     consolidated      statements  of  operations
                         consist of the following components:

                         Year Ended January 31,        1997              1996
                         -------------------------------------------------------
                         Current
                          Federal                   $(102,768)         $355,000
                          State                       (15,356)          110,000
                         -------------------------------------------------------
                         Total Current               (118,124)          465,000
                         -------------------------------------------------------
                         Pro Forma (Unaudited)
                          Federal                                     (105,000)
                          State                                        (17,000)
                         -------------------------------------------------------
                         Total Pro Forma                              (122,000)
                         -------------------------------------------------------
                         Deferred
                          Federal                    (225,386)         (46,000)
                          State                       (33,678)         (13,000)
                         -------------------------------------------------------
                         Total Deferred              (259,064)         (59,000)
                         -------------------------------------------------------
                         Total Income Tax (Benefit)
                          Expense                   $(377,188)         $284,000
                         -------------------------------------------------------

                         Deferred  income  taxes  reflect the net tax effects of
                         temporary  differences  between the carrying  amount of
                         the  assets and  liabilities  for  financial  reporting

                                      F-26
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIAIRES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------

                         purposes and the amounts used for income tax  purposes.
                         The  sources  of the  temporary  differences  and their
                         effect on deferred taxes are as follows:

                         January 31,                       1997         1996
                         -------------------------------------------------------
                         Deferred Tax Assets
                           Allowance for doubtful
                           accounts                     $ 126,000    $ 38,000
                           Deferred compensation           14,000           -
                           Other                            3,000           -
                         -------------------------------------------------------
                         Total Deferred Tax Assets        143,000      38,000
                         -------------------------------------------------------
                         Deferred Tax Liabilities
                           Income not previously taxes
                           under cash basis of
                           accounting for income tax
                           purposes                       312,000     446,000

                           Depreciation                    28,000      28,000
                         -------------------------------------------------------
                         Total Deferred Tax Liabilities   340,000     474,000
                         -------------------------------------------------------
                         Net Deferred Tax Liability       197,000     436,000
                         -------------------------------------------------------
                         Classified as:
                           Current                         24,000     110,000
                           Non-current                    173,000     326,000
                         -------------------------------------------------------
                         Net Deferred Tax Liability     $ 197,000    $436,000
                         -------------------------------------------------------

                         The following unaudited summary reconciles income taxes
                         at  the  maximum   federal   statutory  rate  with  the
                         effective  rate for 1997  and the pro  forma  effective
                         rate for 1996:

                         Year Ended January 31,           1997         1996
                         -------------------------------------------------------
                         Income tax (benefit) expense
                           at statutory rate           $(333,372)   $ 204,000
                         State income tax (benefit)
                           expense, net of federal
                           income tax benefit            (80,421)      52,000
                         Non-deductible meals and
                           entertainment                   35,320      26,000
                         Non-deductible officers'
                           life insurance                 (3,250)       4,300
                         Non-deductible goodwill
                           amortization                     2,306       2,300
                         Other, net                         2,229      (4,600)
                         -------------------------------------------------------
                         Income Tax (Benefit) Expense  $(377,188)    $284,000
                         -------------------------------------------------------

                                      F-27
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIAIRES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------
9.     Business          Pooling of Interests of DISC and PMM
       Combinations
                         On February 1, 1995 DISC and PMM merged into    the    
                         Company.  DISC  stockholders  exchanged  all  of  their
                         shares of common stock for  2,520,000  shares of Common
                         Stock  of     the      Company,  and  PMM  stockholders
                         exchanged  all of their  shares  of  common  stock  for
                         2,520,000 shares of Common Stock of    the     Company.
                         The  merger  has been  accounted  for as a  pooling  of
                         interests  and,  accordingly,  the Company's  financial
                         statements  have been restated for all periods prior to
                         the  merger  to  include  the  results  of  operations,
                         financial position, and cash flows of DISC and PMM.

                         The S  corporation  retained  earnings of DISC totaling
                         $462,389   representing   undistributed   earnings   on
                         February  1,  1995  has  been  credited  to  additional
                         paid-in capital net of deferred taxes of  approximately
                         $122,000 which has been recognized  through a charge to
                         income tax expense.

                         Acquisition of the Company by Periodico, Inc.

                         On  May  1,  1995  Periodico,   Inc.  (formerly  Garner
                         Investments,  Inc.)  acquired  the  Company  through an
                         exchange of stock.  Periodico  then changed its name to
                         The Source Company    , which subsequently  changed its
                         name to The Source Information Management Company.    

                         Since Periodico had no significant assets or operations
                         at the transaction  date, the transaction was accounted
                         for as an issuance of 959,389 shares of common stock by
                         the  Company  in   exchange   for  the  net  assets  of
                         Periodico,  which were  recorded  at  Periodico's  cost
                         basis and amounted to $0 at the transaction date.

                         Acquisition of Dixon's Modern Marketing
                         Concepts, Inc. and Tri-State Stores, Inc.

                         On June 15,  1995 the  Company  acquired  the assets of
                         Dixon's Modern Marketing  Concepts,  Inc. and Tri-State
                         Stores,  Inc.  (MMC) in exchange for 300,000  shares of
                         Common Stock of    the      Company and the  assumption
                         by the  Company  of all the  liabilities  of  MMC.  The
                         transaction  has been  accounted  for as a  pooling  of
                         interests  and,  accordingly,  the Company's  financial
                         statements  have been restated for all periods prior to
                         the  acquisition  to include the results of operations,
                         financial  position,   and  cash  flows  of     the    
                         Company and MMC.

                         The S  corporation  retained  earnings of MMC  totaling
                         approximately  $225,000,   representing   undistributed
                         earnings on June 15, 1995 net of $27,000 distributed in
                         lieu of taxes to  shareholders,  has been  credited  to
                         additional paid-in capital.

                         Revenues  and net  income  (loss)  for  the  individual
                         entities  and  combined  prior to the  mergers  were as
                         follows:

                                      F-28
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------
                                                 The
                                                      
                                               Company        MMC      Combined
             -------------------------------------------------------------------
             February 1 to June 15, 1995
               Revenues                      $2,175,383   $ 435,529   $2,610,912
               Net income (loss)             $   96,829   $ (5,609)   $   91,220
             -------------------------------------------------------------------

                         Acquisition of Magazine Marketing, Inc.

                         On June 28, 1996 the Company  acquired all of the stock
                         of Magazine  Marketing,  Inc.  in exchange  for 100,000
                         shares of Common  Stock of the Company and  $275,000 in
                         cash. In addition, the Company shall pay $10,000 at the
                         end of each quarter for a two year period following the
                         closing date (or a total of $80,000).

                         The  transaction  has been  accounted for as a purchase
                         and, accordingly,  the assets and liabilities have been
                         recorded at fair market  value.  Results of  operations
                         have  been  included  as of the  effective  date of the
                         transaction.  The  purchase  price  of the  transaction
                         exceeded  the fair value of the assets  acquired in the
                         amount  of  $704,748  and is  being  amortized  over 15
                         years.

                         Acquisition of Readers Choice, Inc.

                         On June 30, 1996 the Company acquired all of the issued
                         and  outstanding  shares of  Readers  Choice,  Inc.,  a
                         wholly owned subsidiary of United Magazine Company,  in
                         exchange  for  111,245  shares of  Common  Stock of the
                         Company.  This  transaction has been accounted for as a
                         purchase and  accordingly,  the assets and  liabilities
                         have been  recorded  at fair market  value.  Results of
                         operations  have been included as of the effective date
                         of the  transaction.  This transaction did not meet any
                         of  the  conditions  to  be  considered  a  significant
                         business   combination.   The  purchase  price  of  the
                         transaction  exceeded  the  fair  value  of the  assets
                         acquired  in  the  amount  of  $280,507  and  is  being
                         amortized over 15 years.


10.    Redeemable
       Preferred
       Stock             The Company has authorized 2,000,000 shares of $.01 par
                         Preferred  Stock.  On March 13, 1996 65,000 shares were
                         designated  as 1996  Series  7%  Convertible  Preferred
                         Stock.  Rights and restrictions on the remaining shares
                         will be  established  if,  and  when,  any  shares  are
                         issued.

                         Each share of the 1996 Series 7% Convertible  Preferred
                         Stock   entitles   its  holder  to  receive  an  annual
                         dividend,   when  and  as  declared  by  the  Board  of
                         Directors,  of $7 per  share  payable  in shares of the
                         Company's  Common  Stock;  to convert it into shares of
                         Common Stock; to receive $100 per share in the event of
                         dissolution, liquidation, or winding up of the Company,
                         whether  voluntary  or  involuntary;   and  subject  to
                         certain  conditions in the Certificate of Designations,
                         Preferences  and  Relative  Rights  of 1996  Series  7%
                         Convertible  Preferred  Stock,  may be  redeemed at the
                         option  of the  holder  thereof  at a price of $100 per
                         share within 30 days  following the effective date of a
                         merger or consolidation in which the Company is not the
                         surviving entity.


                                      F-29
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------

                         Each share of the 1996 Series 7% Convertible  Preferred
                         Stock shall be convertible, at the option of the holder
                         thereof,  into  shares  of  the  Common  Stock  of  the
                         Company,  at the  conversion  price equal to 80% of the
                         current  market  price of the Common  Stock,  provided,
                         however,  the  conversion  price shall not be less than
                         $3.50  nor more than  $5.50 per share of Common  Stock.
                         For purposes of such conversion, each share of the 1996
                         Series 7% Convertible Preferred Stock shall be accepted
                         by the Company for surrender at its Liquidation  Amount
                         of $100 per share.

                         During March 1996 the Company  issued  20,000 shares of
                         1996 Series 7% Convertible Preferred Stock for $100 per
                         share. Commissions and expenses totalling $137,925 were
                         incurred  in  connection  with the stock  issuances  of
                         which  $77,925 was paid in cash and $60,000 was paid by
                         issuance of another 600 shares of preferred stock.

                         On June 3, 1996 an investor  converted  5,000 shares of
                         the  Company's  1996  Series 7%  Convertible  Preferred
                         Stock into Common Stock of the Company.  The conversion
                         price  was  $3.55  per  share,  which  resulted  in the
                         issuance  of  140,714  shares  of  Common  Stock.  This
                         conversion  also resulted in the issuance to certain of
                         the Company's financial advisors of options to purchase
                         an  additional  2,814 shares of the Common Stock of the
                         Company.  This option to purchase is exercisable  for a
                         two year period at an exercise price equal to $4.26 per
                         share.

                         On July 29, 1996 two investors  converted 2,250 and 500
                         shares of the  Company's  1996  Series  7%  Convertible
                         Preferred  Stock into Common Stock of the Company.  The
                         conversion price was $3.65 per share, which resulted in
                         the issuance of 61,643 and 13,698 shares, respectively,
                         of Common Stock.

                         On August 30,  1996 the Company  issued a common  stock
                         dividend  to  investors  who  held the  Company's  1996
                         Series 7%  Convertible  Preferred  Stock.  At this date
                         there were 12,850 shares of such stock outstanding. The
                         7%  dividend  resulted  in a common  stock  dividend of
                         9,515  shares  based on an issuance  price of $4.46 per
                         share.

                         On  September  11,  1996 an  investor  converted  5,000
                         shares of the  Company's  1996  Series  7%  Convertible
                         Preferred  Stock into Common Stock of the Company.  The
                         conversion price was $3.50 per share, which resulted in
                         the issuance of 142,857  shares of Common  Stock.  This
                         conversion  also resulted in the issuance to certain of
                         the Company's financial advisors of options to purchase

                                      F-30

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------

                         an  additional  2,857 shares of the Common Stock of the
                         Company.  This option to purchase is exercisable  for a
                         two year period at an exercise price equal to $4.20 per
                         share.

                         On  September  22,  1996 an  investor  converted  2,250
                         shares of the  Company's  1996  Series  7%  Convertible
                         Preferred  Stock into Common Stock of the Company.  The
                         conversion price was $3.50 per share, which resulted in
                         the issuance of 64,285 shares of Common Stock.

11.    Advance Pay
       Program           The Company  has  established  an Advance Pay  Program.
                         Under this  program the the Company  advances an agreed
                         upon percentage of the incentive payments otherwise due
                         the retailer from magazine  publishers  upon  quarterly
                         submission  of claims  for such  payments.  The  claims
                         otherwise  due the  retailer  become  due the  Company.
                         Included  in trade  receivables  at January 31, 1997 is
                         $11,206,666  due the  Company  under  the  Advance  Pay
                         Program   (net   of   $2,314,727    due   the   program
                         participants).    Income    from   the    program   was
                         approximately   $1,150,000  during  1997  and  was  not
                         material in 1996.

12.    Due to
       Retailers         The  Company  has  arrangements  with  certain  of  its
                         customers  whereby the Company is authorized to collect
                         and deposit in its own accounts,  checks payable to its
                         customers for incentive  payments.  The Company retains
                         the service  revenue  related to such payments and pays
                         the customer the difference. The Company owes retailers
                         $199,575 at January 31, 1997 under such arrangements.

13.    Redeemable
       Common Stock      During June 1996,  the Company issued 100,000 shares of
                         Common Stock to James W. Looman in connection  with the
                         purchase of Magazine Marketing, Inc. (Note 9). Pursuant
                         to the terms of the Purchase Agreement,  Mr. Looman was
                         granted an option to sell his shares to the  Company at
                         a price of $1.00 per share if, at any time  during  the
                         two year period  following the  acquisition  date (June
                         28,  1996) the market  value of all shares  acquired in
                         the  transaction  becomes  less than  $100,000  for ten
                         consecutive trading days.

                         Also  during  June 1996,  the  Company  issued  111,245
                         shares  of  Common  Stock to  United  Magazine  Company
                         ("United  Magazine") in connection with the purchase of
                         Readers Choice, Inc. (Note 9). Pursuant to the terms of
                         the Purchase Agreement,  United Magazine was granted an
                         option to sell its shares to the  Company at a price of
                         $4.00 per share if the  Company's  stock  price for the
                         last five days of any calendar  quarter  during the two
                         year period  following the  acquisition  date (June 30,
                         1996) is less than $4.00 per share.

                         The  stock  which was  issued in each of the  foregoing
                         transactions   is  recorded  at  the  value  which  was
                         assigned in each of the respective transactions.


                                      F-31
<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------

14.    Fair Values of
       Financial
       Instruments       The  following  methods  and  assumptions  were used to
                         estimate  the fair  values of each  class of  financial
                         instruments  for which it is  practicable  to  estimate
                         that value:

                         Trade  Receivables  and  Cash  Surrender  Value of Life
                         Insurance

                         The carrying amounts  approximate fair value because of
                         the short maturity of those instruments.

                         Notes Receivable - Officers

                         The fair value is estimated by  discounting  the future
                         cash flows  using the current  interest  rates at which
                         similar  loans would be made to borrowers  with similar
                         credit ratings and for the same remaining maturities.

                         Accounts Payable and Accrued Expenses,  and Amounts Due
                         to Retailers

                         Carrying amounts are reasonable estimates of fair value
                         due to the relatively short period between  origination
                         and expected repayment of these instruments.

                         Long-term Debt (Excluding
                         Obligations Under Capital Leases)

                         The carrying amount approximates the fair value because
                         the financial instrument was originally recorded at its
                         discounted value.

                         Revolving Line of Credit

                         It is presumed that the carrying amount is a reasonable
                         estimate of fair value because the financial instrument
                         bears a variable interest rate.

                         The estimated  fair values of the  Company's  financial
                         instruments are as follows:

                                                      Carrying         Fair
                 January 31, 1997                      value           value
                 ---------------------------------------------------------------
                 Financial Assets
                   Trade receivables                $ 12,922,738    $ 12,922,738
                   Notes Receivable - officers      $    233,578    $    207,600
                   Cash surrender value of life
                   insurance                        $    104,358    $    104,358

                 Financial Liabilities
                   Accounts payable and
                   Accrued expenses                 $    559,441    $    559,441
                   Due to retailers                 $    199,575    $    199,575
                   Long-term debt (excluding
                   obligations under capital
                   leases)                          $     46,710    $     46,710
                   Revolving line of credit         $  7,124,000    $  7,124,000
                 ---------------------------------------------------------------

                                      F-32

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------

15.    Earnings Per
       Share             In February  1997, the Financial  Accounting  Standards
                         Board  issued   Statement   of   Financial   Accounting
                         Standards No. 128, "Earnings Per Share" (SFAS No. 128).
                         The new standard simplifies the standards for computing
                         earnings per share and requires presentation of two new
                         amounts,  basic and  diluted  earnings  per share.  The
                         Company  will be required to  retroactively  adopt this
                         standard when it reports its operating  results for the
                         fiscal quarter and year ending  January 31, 1998.  When
                         the Company  adopts SFAS No. 128, it expects no changes
                         in its  previously  reported  Primary and Fully Diluted
                         earnings per share.



                                      F-33

<PAGE>
        THE SOURCE INFORMATION MANAGEMENT COMPANY    AND SUBSIDIARIES    

                Notes to    Consolidated     Financial Statements
- --------------------------------------------------------------------------------

<TABLE>

16.    Quarterly    Consolidated    
       Financial Data
       (unaudited)
<CAPTION>

- -------------------------------------------------------------------------------------------
1997                            April 30        July 31       October 31      January 31
- -------------------------------------------------------------------------------------------
<S>                           <C>             <C>            <C>               <C>
Net Sales                     $1,453,968      $1,304,530     $2,100,190        $2,439,759
Gross Profit                     249,130         147,022        795,390         1,042,317
Net Income (Loss)               (470,229)       (435,311)        62,410           239,813
Earnings (loss) per
 common share                     (0.07)          (0.07)           0.01              0.04
Weighted average
 number of common
 shares outstanding            6,379,900       6,508,607      6,793,267         6,879,147


1996

Net Sales                     $2,032,637      $1,887,799     $2,487,985        $1,712,763
Gross Profit                   1,101,895       1,086,215      1,064,531           459,321
Net Income (Loss)                 80,435         155,726        187,845         (232,012)
Earnings (loss) per
 common share                       0.02            0.02           0.03            (0.04)
Weighted average
 number of common
 shares outstanding            5,340,000       6,299,389      6,324,389         6,374,389

</TABLE>

                                      F-34

<PAGE>
No underwriter,  dealer,  salesperson or
other person has been authorized to give
any   information   or   to   make   any
representations    other    than   those
contained  in this  prospectus  and,  if
given or made, such other information or              THE SOURCE INFORMATION
representations  must not be relied upon                MANAGEMENT COMPANY
as having been authorized by the Company
or any Underwriter. Neither the delivery
of this  Prospectus  nor any  sale  made
hereunder      shall,      under     any
circumstances,  create  any  implication
that  there  has been no  change  in the
affairs  of the  Company  since the date
hereof or that the information contained                 2,000,000 SHARES
herein  is   correct   as  of  any  date
subsequent  to  the  date  hereof.  This
Prospectus  does not constitute an offer                   COMMON STOCK
to sell or a solicitation of an offer to
buy any  securities  offered  hereby  by
anyone in any jurisdiction in which such
offer or  solicitation is not authorized
or in which the person making such offer
or  solicitation  is not qualified to do
so or to anyone  to whom it is  unlawful
to make such offer or solicitation.

   --------------------------------

         TABLE OF CONTENTS
                                   Page

Prospectus Summary .............    3
Risk Factors....................    7                        ---------
Use of Proceeds ................   12                   P R O S P E C T U S
Price Range of Common Stock.....   13                        ---------
Dividend Policy.................   13
Capitalization .................   14
Selected Financial Data ........   15
Management's Discussion and
 Analysis of Financial
 Condition and Results of
 Operations ....................   16
Business .......................   21
Management .....................   26
Principal and Selling
 Shareholders ..................   31
Description of Capital
 Stock .........................   33                      DONALD & CO.
Certain Provisions of the                                SECURITIES, INC.
 Articles of Incorporation
 and Bylaws.....................   33
Shares Eligible for Future
 Sale ..........................   35
Underwriting ...................   37
Legal Matters ..................   38
Experts  .......................   38
Available Information ..........   39
Index to Financial
  Statements ...................  F-1

                                                        October 7    , 1997

<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 24.  Indemnification of Directors and Officers

         Sections 351.355(1) and (2) of The General and Business Corporation Law
of the State of Missouri provide that a corporation may indemnify any person who
was or is a party or is threatened to be made a party to any threatened, pending
or completed action,  suit or proceeding by reason of the fact that he is or was
a director,  officer, employee or agent of the corporation, or is or was serving
at the request of the corporation as a director,  officer,  employee or agent of
another  corporation,  partnership,  joint venture,  trust or other  enterprise,
against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement actually and reasonably incurred by such person in connection with
such  action,  suit or  proceeding  if the  person  acted in good faith and in a
manner  the  person  reasonably  believed  to be in or not  opposed  to the best
interests  of the  corporation  and,  with  respect  to any  criminal  action or
proceeding,  had no  reasonable  cause to  believe  such  person's  conduct  was
unlawful,  except that,  in the case of an action or suit by or in the right of,
the  corporation,  the  corporation  may  not  indemnify  such  persons  against
judgments and fines and no person shall be indemnified as to any claim, issue or
matter as to which  such  person  shall  have  been  adjudged  to be liable  for
negligence  or  misconduct  in the  performance  of  the  person's  duty  to the
corporation, unless and only to the extent that the court in which the action or
suit was  brought  determines  upon  application  that such person is fairly and
reasonably  entitled  to  indemnity  for  proper  expenses.  Section  351.355(3)
provides that, to the extent that a director,  officer, employee or agent of the
corporation  has been  successful  in the  defense of any such  action,  suit or
proceeding or in defense of any claim, issue or matter therein, the person shall
be  indemnified  against  expenses,  including  attorney's  fees,  actually  and
reasonably  incurred  by such person in  connection  with such  action,  suit or
proceeding.   Section  351.355(7)   provides  that  a  corporation  may  provide
additional  indemnification to any person  indemnifiable under subsection (1) of
(2), provided such additional indemnification is authorized by the corporation's
articles of incorporation or an amendment  thereto or by a  shareholder-approved
bylaw or  agreement,  and  provided-further  that no  person  shall  thereby  be
indemnified  against  conduct which was finally  adjudged to have been knowingly
fraudulent,  deliberately  dishonest  or willful  misconduct  or which  involves
an-accounting-for  profits  pursuant  to  Section  16(b)  of the  Exchange  Act.
Paragraph 9 of the Articles of  Incorporation of the Company permits the Company
to enter into agreements with its directors,  officers,  employees and agents to
provide such  indemnification as deemed  appropriate.  Paragraph 9 also provides
that the  Company  may  extend to its  directors  and  executive  officers  such
indemnification and additional indemnification.

     The  Company  has  entered  into  an  indemnification  agreement  with  its
directors and certain of its executive officers. The form of indemnity agreement
provides that such persons will be indemnified  to the full extent  permitted by
applicable  law against all expenses  (including  attorneys'  fees),  judgments,
fines,  penalties and amounts paid in settlement of any  threatened,  pending or
completed action, suit or proceeding,  on account of such person's services as a
director or executive  officer of the Company or any other company or enterprise
in which he is serving at the request of the  Company,  or as a guarantor of any
debt of the  Company.  To the  extent  the  indemnification  provided  under the
agreement  exceeds that  permitted by  applicable  law,  indemnification  may be
unenforceable  or may be  limited  to the  extent  it is  found  by a  court  of
competent jurisdiction to be contrary to public policy.

     The Company  has  procured  and  intends to maintain a policy of  insurance
under which the directors  and officers of the Company will be insured,  subject
to the limits of the policy,  against  certain  losses  arising from claims made
against such  directors and officers by reason of any acts or omissions  covered
under such policy in their respective capacities as directors or officers.

                                      II-1
<PAGE>
Item 25.  Other Expenses of Issuance and Distribution

     The following  table sets forth the estimated  expenses in connection  with
the issuance and  distribution  of the shares of Preferred Stock offered hereby,
all of which will be paid by the Company:

         SEC Registration fee..................................    $  3,477
         NASD Filing fee.......................................       1,508
         State securities law compliance.......................      30,000
         Listing fees..........................................       7,500
         Transfer agent fees and expenses......................       5,000
         Printing and engraving................................      75,000
         Legal fees and expenses...............................     100,000
         Accounting fees and expenses..........................      50,000
         Non-accountable expense allowance.....................     160,000
         Miscellaneous.........................................      17,515
                                                                   --------
             Total.............................................    $450,000
                                                                    =======
- ---------------------------


Item 26.  Recent Sales of Unregistered Securities

         Explanatory  Note:  The  following  share and per  share  data does not
reflect the proposed 1-to-1.21 reverse stock split.

         During  February of 1996,  the Company  issued  8,000  shares of Common
Stock to  Dennis  Mensch  for  $3.75  per  share in a  transaction  exempt  from
registration pursuant to Section 4(2) of the Securities Act of 1933.

         During March of 1996, the Company issued 2,250, 2,250 and 500 shares of
1996 Series 7% Convertible  Preferred  Stock for $100 per share to Messrs.  Aron
Katzman, Timothy A. Braswell and Harry L. Franc, III pursuant to Section 4(2) of
the  Securities  Act of  1933.  Each  share of the 1996  Series  7%  Convertible
Preferred Stock entitles its holder to receive an annual  dividend,  when and as
declared  by the Board of  Directors,  of $7 per share  payable in shares of the
Company's Common Stock; to convert it into shares of common stock subject to the
conversion rights described in the Certificate of Designations,  Preferences and
Relative Rights of 1996 Series 7% Convertible Preferred Stock (the Certificate);
to receive $100 per share in the event of dissolution,  liquidation,  or winding
up of the  Company,  whether  voluntary or  involuntary;  and subject to certain
conditions in the Certificate, may be redeemed at the option of the Company at a
price of $100 per share within 30 days  following the effective date of a merger
or consolidation in which the Company is not the surviving entity.

         In a series of transactions,  taking place in August 1996 and September
1996, exempt from registration pursuant to Section 4(2) of the Securities Act of
1933, the Company issued 5,082 shares of Common Stock to Financial Power Network
in exchange for $21,600 of marketing services.

         During June 1996,  the Company issued 100,000 shares of Common Stock to
James W. Looman in connection with the purchase of Magazine Marketing, Inc. in a
transaction exempt from registration  pursuant to Section 4(2) of the Securities
Act of 1933.

                                      II-2
<PAGE>
         During June 1996,  the Company issued 111,245 shares of Common Stock to
United Magazine Company in connection with the purchase of Readers Choice,  Inc.
in a  transaction  exempt  from  registration  pursuant  to Section  4(2) of the
Securities Act of 1933.

         In July, 1997, the Company issued 225,867 shares of Common Stock to the
holders of the Company's 1996 7% Convertible Preferred Stock in exchange for all
of the issued and outstanding shares of such Preferred Stock.

Item 27.  Exhibits

Exhibit
Number                              Description

1.1               Form Underwriting Agreement
2.1               Stock Purchase Agreement dated as of April 24, 1997 among
                    Michael Kessler, Mike Kessler and Associates, Inc.,
                    The Source Company and K-Sub, Inc.
2.2               First Amendment to Stock Purchase Agreement dated as of
                    May 19, 1997, among Michael and Loretta B. Kessler, Mike
                    Kessler and Associates, Inc. and The Source Company
3.1               Articles of Incorporation of the Company
3.2               Bylaws of the Company
3.3               Amendment to Articles of Incorporation of the Company
   3.4            Amendments to Bylaws of the Company (filed herewith)    
   3.5            Amendment to Articles of Incorporation of the Company
                    (filed herewith)    
4.1               Form of Common Stock Certificate
4.4               Form of Representative's Warrants
4.5               Form of Privately Issued Warrant
5.1               Opinion of Gallop, Johnson & Neuman, L.C.
10.1              Form of Promissory Notes with S. Leslie Flegel and
                    Dwight DeGolia
10.2              Form of Indemnity Agreement with Officers and Directors
10.3              Lease Agreement dated June 28, 1991 with 711 Gallimore
                    Partnership
10.6              Lease Agreement dated January 1, 1993 with Robert B. Dixon
10.8              Addendum to the Lease Agreement, dated as of
                    January 1, 1994, with 711 Gallimore Partnership
10.9              Addendum to the Lease Agreement, dated as of
                    January 1, 1996, with 711 Gallimore Partnership
10.10             Addendum to the Lease Agreement, dated as of
                    April 1, 1996, with 711 Gallimore Partnership
10.11             Addendum to the Lease Agreement, dated as of
                    April 25, 1996, with 711 Gallimore Partnership
10.12             Stock Acquisition Agreement dated June 20, 1996
                    among James Looman, Magazine Marketing, Inc. and
                    The Source Company
10.13             $8,700,000 Credit Agreement dated as of November 14,
                    1996 between The Source Company and Wachovia Bank of
                    North Carolina, N.A.
10.14             Amendment to Credit Agreement dated December 19, 1996
                    by and between The Source Company and Wachovia Bank of
                    North Carolina, N.A.
10.15             Amendment to Credit Agreement dated January 31, 1997
                    by and between The Source Company and Wachovia Bank of
                    North Carolina, N.A.

                                      II-3
<PAGE>
10.16             The Source Company Common Stock Award Plan .
10.17             The Source Company Amended and Restated 1995 Incentive Stock
                    Option Plan.
10.18             Employment Agreement, effective February 1, 1996, with
                    John P. Watkins
10.19             Employment Agreement dated as of August 30, 1995, with
                    Robert G. Shupe
10.20             Agreement with Dwight L. DeGolia.
10.21             Front End Management Agreement with Kmart Corporation
10.22             Amendment to Credit Agreement dated July 31, 1997 by and
                    between The Source Company and Wachovia Bank, N.A.
10.23             Form of Financial Consulting Agreement with Donald & Co.
                    Securities, Inc. (to be filed by Amendment)
10.24             Amendment to Credit Agreement dated May 29, 1997 by and
                    between the Source Company and Wachovia Bank of North
                    Carolina, N.A.
10.25             Form of Employment Agreement with S. Leslie Flegel,
                    William H. Lee and W. Brian Rodgers
11.1              Statement Regarding Computation of Earnings Per Share
21.1              Subsidiaries of the Company
23.1              Consent of BDO Seidman, LLP
23.3              Consent of Gallop, Johnson & Neuman, L.C.
                    (included in Exhibit 5.1)
24.1              Power of Attorney  (included on signature page of initial
                     filing)
27.1              Financial Data Schedule (Filed in EDGAR version only)

Item 28.  Undertakings

         (a)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities  Act of 1933 (the "Act") may be permitted to directors,  officers and
controlling  persons of the small  business  issuer  pursuant  to the  foregoing
provisions, or otherwise, the small business issuer has been advised that in the
opinion of the  Securities  and  Exchange  Commission  such  indemnification  is
against public policy as expressed in the Act and is, therefore,  unenforceable.
In the event that a claim for  indemnification  against such liabilities  (other
than the payment by the small business issuer of expenses  incurred or paid by a
director,  officer or  controlling  person of the small  business  issuer in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the small business issuer will, unless in the opinion of its counsel
the  matter  has been  settled by  controlling  precedent,  submit to a court of
appropriate  jurisdiction  the question  whether such  indemnification  by it is
against  public policy as expressed in the Act and will be governed by the final
adjudication of such issue.

         (b) If the issuer  relies on Rule 430A under the  Securities  Act, that
the small business issuer will:

                  (1) For  determining  any liability  under the Securities Act,
         treat the information omitted from the form of prospectus filed as part
         of this registration statement in reliance upon Rule 430A and contained
         in a form of prospectus  filed by the small business  issuer under Rule
         424(b)(1),  or (4), or 497(h) under the  Securities Act as part of this
         registration  statement  as of the  time  the  Commission  declared  it
         Effective.

                  (2) For  determining  any liability  under the Securities Act,
         treat each post-effective  amendment that contains a form of prospectus
         as a new  registration  statement  for the  securities  offered  in the
         registration statement, and that offering of the securities at the time
         as the initial bona fide offering of those securities.

                                      II-4
<PAGE>
                                   SIGNATURES

         In accordance with the  requirements of the Securities Act of 1933, the
registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form SB-2 and has authorized this Amendment to
Registration  Statement  to be signed on its behalf by the  undersigned,  in the
County of St. Louis, State of Missouri, on the 6th day of October, 1997.

                                THE SOURCE INFORMATION MANAGEMENT COMPANY



                                 By: /s/  W. Brian Rodgers
                                     W. Brian Rodgers
                                     Chief Financial Officer


         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:


         Signature                       Title                      Date


/s/ S. Leslie Flegel*             Chief Executive            October 6, 1997  
- -------------------------------   Officer and Chairman
S. Leslie Flegel                  of the Board
                                  (principal executive
                                  officer)


/s/ W. Brian Rodgers              Chief Financial Officer    October 6, 1997
- -------------------------------   (principal financial and
W. Brian Rodgers                  accounting officer)


/s/ William H. Lee*               President, Chief Operating October 6, 1997
- -------------------------------   Officer and Director
William H. Lee


/s/ Timothy A. Braswell*          Director                   October 6, 1997
- -------------------------------
Timothy A. Braswell


/s/ Harry L. "Terry" Franc, III*  Director                   October 6, 1997   
- -------------------------------
Harry L. "Terry" Franc, III


/s/ Aron Katzman*                 Director                   October 6, 1997
- -------------------------------
Aron Katzman

                                    II-5

<PAGE>

/s/ Randall Minix*                Director                   October 6, 1997   
- -------------------------------
Randall Minix


- ------------

* By: /s/ W. Brian Rodgers
      W. Brian Rodgers, Attorney-in-fact

                                      II-6

<PAGE>
                                  EXHIBIT INDEX

Exhibit
Number                          Description                                 Page
- ------                          -----------                                 ----

   1.1*        Form of Underwriting Agreement    

2.1(1)         Stock  Purchase  Agreement  dated as of April 24,  1997
               among  Michael  Kessler,  Mike Kessler and  Associates,
               Inc., The Source Company and K-Sub, Inc.

2.2(1)         First Amendment to Stock Purchase Agreement dated as of
               May 19,  1997,  among  Michael and Loretta B.  Kessler,
               Mike  Kessler  and  Associates,  Inc.  and  The  Source
               Company

3.1(2)         Articles of Incorporation of the Company

3.2(2)         Bylaws of the Company

3.3*           Amendment to Articles of Incorporation of the Company

   3.4         Amendments to Bylaws of the Company (filed herewith)    

   3.5         Amendment to Articles of Incorporation of the Company
               (filed herewith)    

4.1*           Form of Common Stock Certificate

   4.4*        Form of Representative's Warrants    
 
4.5*           Form of Privately Issued Warrant

5.1*           Opinion of Gallop, Johnson & Neuman, L.C.

10.1(2)        Form of  Promissory  Notes  with S.  Leslie  Flegel and
               Dwight DeGolia

10.2(2)        Form of Indemnity Agreement with Officers and Directors

10.3(2)        Lease  Agreement dated June 28, 1991 with 711 Gallimore
               Partnership

10.6(2)        Lease  Agreement  dated  January 1, 1993 with Robert B.
               Dixon

10.8(3)        Addendum to the Lease Agreement, dated as of January 1,
               1994, with 711 Gallimore Partnership

10.9(3)        Addendum to the Lease Agreement, dated as of January 1,
               1996, with 711 Gallimore Partnership

10.10(3)       Addendum to the Lease  Agreement,  dated as of April 1,
               1996, with 711 Gallimore Partnership


                                      E-1
<PAGE>
10.11(3)       Addendum to the Lease Agreement,  dated as of April 25,
               1996, with 711 Gallimore Partnership

10.12(4)       Stock  Acquisition  Agreement dated June 20, 1996 among
               James Looman,  Magazine Marketing,  Inc. and The Source
               Company

10.13(4)       $8,700,000  Credit  Agreement  dated as of November 14,
               1996 between The Source  Company and  Wachovia  Bank of
               North Carolina, N.A.

10.14(4)       Amendment to Credit  Agreement  dated December 19, 1996
               by and between The Source  Company and Wachovia Bank of
               North Carolina, N.A.

10.15(4)       Amendment to Credit Agreement dated January 31, 1997 by
               and between The Source  Company  and  Wachovia  Bank of
               North Carolina, N.A.

10.16(5)       The Source Company Common Stock Award Plan.

10.17*         The Source Company Amended and Restated 1995 Incentive
               Stock Option Plan

10.18*         Employment Agreement,  effective February 1, 1996, with
               John P. Watkins

10.19*         Employment  Agreement dated as of August 30, 1995, with
               Robert G. Shupe

10.20*         Agreement with Dwight L. DeGolia.

10.21*         Front End Management Agreement with Kmart Corporation.

10.22*         Amendment  to Credit  Agreement  dated July 31, 1997 by
               and between The Source Company and Wachovia Bank, N.A.

   10.23*      Form of Financial  Consulting  Agreement  with Donald &
               Co. Securities, Inc.    

10.24*         Amendment to Credit Agreement dated May 29, 1997 by and
               between the Source Company and Wachovia Bank of North
               Carolina, N.A.

   10.25*      Form of Employment Agreement with S. Leslie Flegel, 
               William H. Lee and W. Brian Rodgers    

11.1*          Statement Regarding Computation of Earnings Per Share

21.1*          Subsidiaries of the Company

   23.1        Consent of BDO Seidman, LLP (filed herewith)    

23.3*          Consent of Gallop, Johnson & Neuman, L.C.
               (included in Exhibit 5.1)

24.1*          Power of Attorney (included on signature page of initial filing)

27.1*          Financial Data Schedule

- ----------------------------
*Previously filed

                                      E-2


                              AMENDMENTS TO BYLAWS

         On  September  17,  1997,  Article  II,  Section 5 of the Bylaws of the
         Corporation was amended and now reads in its entirety as follows:

                           "Section  5.  Special  meetings  of the  shareholders
                  entitled to vote,  for any purpose or purposes,  may be called
                  by the chairman, president or the Board of Directors or at the
                  request  in  writing  of  shareholders  holding  at least  ten
                  percent (10%) of the  outstanding  shares  entitled to vote at
                  such meeting. Such request shall state the purpose or purposes
                  of the proposed meeting."

         On  September  17,  1997,  Article  III,  Section 1(c) of Bylaws of the
         Corporation was amended and now reads in its entirety as follows:

                           "(c)  Notwithstanding  any other  provisions of these
                  By-Laws,  any director or the entire Board of Directors of the
                  Corporation  may be  removed  with  or  without  cause  by the
                  affirmative   vote  of  the  holders  of  a  majority  of  the
                  outstanding   shares  of  capital  stock  of  the  Corporation
                  entitled to vote  generally in the election of directors  cast
                  at a meeting  of the  shareholders  called  for that  purpose.
                  Notwithstanding   the  foregoing,   and  except  as  otherwise
                  required  by  law,  whenever  the  holders  of any one or more
                  series  of  Preferred  Stock  shall  have  the  right,  voting
                  separately as a class,  to elect one or more  directors of the
                  Corporation,  the provisions of this  subsection (c) shall not
                  apply with  respect to the  director or  directors  elected by
                  such holders of Preferred Stock."

         On  October  1,  1997,  Article  III,  Section  1(c) of  Bylaws  of the
         Corporation was amended and now reads in its entirety as follows:

                           "(c)  Notwithstanding  any other  provisions of these
                  By-Laws,  any director or the entire Board of Directors of the
                  Corporation  may be  removed  with  or  without  cause  by the
                  affirmative   vote  of  the  holders  of  a  majority  of  the
                  outstanding   shares  of  capital  stock  of  the  Corporation
                  entitled to vote  generally in the election of directors  cast
                  at a meeting of the shareholders called for that purpose."



                                                             Secretary of State
                                                              State of Missouri
                                                                   P.O. Box 778
                                                 Jefferson City, Missouri 65102


                     AMENDMENT OF ARTICLES OF INCORPORATION

Pursuant  to the  provisions  of The  General and  Business  Corporation  Law of
Missouri, the undersigned Corporation certifies the following:

1.       The  name  of the  Corporation  is The  Source  Information  Management
         Company  (#00409062).  The name under which it was originally organized
         was Periodico, Inc.

2.       An  amendment  to  the  Corporation's  Articles  of  Incorporation  was
         approved by the shareholders on July 1, 1997.

3.       Section (a) of Article Four is amended to read as follows:

                  (a) The aggregate  number of shares of capital stock which the
                  corporation  shall have authority to issue is eighteen million
                  five   hundred   twenty-eight   thousand   nine   hundred  and
                  twenty-five (18,528,925),  each having a par value of One Cent
                  ($0.01) per share. Of such authorized shares,  sixteen million
                  five hundred  twenty-eight  thousand nine hundred  twenty-five
                  (16,528,925)  shares are hereby  classified  and designated as
                  common  stock and two  million  (2,000,000)  shares are hereby
                  classified and designated as preferred stock.

4.       The number of outstanding  shares of any class entitled to vote on such
         amendment, as a class or otherwise, was as follows:

              Class                              Number of Outstanding Shares

           Common Stock                                   7,049,199

5.      The number of shares voted for and against the amendment was as follows:

                  4,696,117 shares voted for the amendment
                    113,482  shares voted against the amendment

6.       If  the  amendment  provides  for  an  exchange,  reclassification,  or
         cancellation  of  issued  shares,  or a  reduction  of  the  number  of
         authorized  shares of any class  below the  number of issued  shares of
         that  class,  then a  statement  of the  manner  in  which  it shall be
         effected:

         Each share of common stock currently  issued and  outstanding  shall be
         changed  into  0.82645  of one  share  of  common  stock.  In  lieu  of
         fractional shares of common stock, the Corporation shall pay in cash to
         such  shareholders  the value of the  fractional  interest based on the
         closing  bid price of the  common  stock,  as  reported  by the  Nasdaq
         SmallCap  Market  on the  date  of the  filing  of  this  Amendment  of
         Articles, as adjusted for this reverse stock split.

<PAGE>
         IN  WITNESS   WHEREOF,   the  undersigned,   W.  Brian  Rodgers,   Vice
President/CFO  has executed  this  instrument  and its Secretary has affixed its
corporate seal hereto and attested said seal as of the 1st day of October, 1997.

                                      THE SOURCE INFORMATION MANAGEMENT COMPANY
CORPORATE SEAL

                                      By:/s/ W. Brian Rodgers
                                         W. Brian Rodgers, Vice President/CFO

ATTEST:


/s/ Alan G. Johnson
Alan G. Johnson, Secretary


STATE OF MISSOURI                   )
                                    ) SS
COUNTY OF ST. LOUIS                 )

         I, Marlene N. Harris,  a Notary Public,  do hereby certify that on this
1st day of October,  1997,  personally appeared before me W. Brian Rodgers,  who
being by me first duly sworn,  declared that he is the Vice President/CFO of The
Source Information  Management Company, that he signed the foregoing document as
Chairman of the Corporation, and that the statements therein contained are true.


                                     /s/ Marlene N. Harris
                                          Notary Public

My commission expires:

November 18, 1997

<PAGE>
                    STATEMENT OF REDUCTION OF STATED CAPITAL
                                       OF
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

         Pursuant  to the  provisions  of  Section  351.195 of the  General  and
Business  Corporation  Law of Missouri,  the  undersigned  Corporation,  for the
purpose of reducing the stated capital of the Corporation,  does hereby make and
execute this Statement of Reduction in Stated Capital:

1.       The  name  of the  Corporation  is The  Source  Information  Management
         Company  (#00409062).  The name of the Corporation  prior to The Source
         Information  Management Company was The Source Company.  The name under
         which it was originally organized was Periodico, Inc.

2.       A reduction of stated  capital of the  Corporation  was approved by the
         shareholders  of the  Corporation  on  July  1,  1997.  The  resolution
         approving such reduction is as follows: "Resolved, that the Corporation
         be, and hereby is, authorized to file an Amendment to the Corporation's
         Articles of Incorporation to decrease the number of authorized  shares,
         reduce the  Corporation's  stated  capital  and to effect a  1-for-1.21
         Reverse Stock Split."

3.       Of the  7,049,199  shares of common stock and 5,600 shares of preferred
         stock  outstanding,  7,049,199  shares of common stock were entitled to
         vote on such reduction of stated capital.  The preferred shares have no
         voting rights.

4.       The  number  of  shares  of common  stock  voted  for and  against  the
         reduction of stated capital was as follows:

                4,696,117         shares   of  common   stock   voted  for  the
                                  reduction of stated capital

                  113,482         shares  of common  stock  voted  against  the
                                  reduction of stated capital

                  2,239,600       shares of common stock abstained from voting

5.       The reduction of stated capital will be effected as follows: each share
         of common  stock issued and  outstanding  as of the date hereof will be
         reclassified  and changed into 0.82645 of one share of common stock. In
         lieu of fractional shares of common stock, the Corporation shall pay in
         cash to such shareholders the value of the fractional interest based on
         the  closing bid price of the common  stock,  as reported by the Nasdaq
         SmallCap Market, as adjusted for the reverse stock split.

         After such reclassification, the Corporation's stated capital, adjusted
         to give effect to said  reduction  of stated  capital,  is reduced from
         $70,491.99  to  $58,257.84  and the  Corporation's  paid-in  surplus is
         increased by $12,234.15.

<PAGE>

         IN  WITNESS   WHEREOF,   the  undersigned,   W.  Brian  Rodgers,   Vice
President/CFO,  has executed this  Statement of Reduction of Stated  Capital and
its Secretary has affixed its corporate seal hereto and attested said seal as of
the 1st day of October, 1997.


                                     THE SOURCE INFORMATION MANAGEMENT
                                     COMPANY



                                     By: /s/ W. Brian Rodgers
                                         W. Brian Rodgers, Vice President/CFO

ATTEST:


/s/ Alan G. Johnson
Alan G. Johnson, Secretary


STATE OF MISSOURI                   )
                                    )  SS.
COUNTY OF ST. LOUIS                 )

         I, Marlene N. Harris,  a Notary Public, do hereby certify that on
this 1st day of October,  1997, personally appeared before me W. Brian
Rodgers,  who  being  by me  first  duly  sworn,  declared  that he is the  Vice
President/CFO of The Source Information  Management Company,  and that he signed
the foregoing  document as Chairman of the Corporation,  and that the statements
therein contained are true.


                                              /s/ Marlene N. Harris          
                                                   Notary Public

My Commission Expires:


November 18, 1997

                                        2

BDO Seidman, LLP
Accountants and Consultants
720 Olive Street, Suite 2300
St. Louis, MO  63101-2387


Consent of Independent Certified Public Accountants


The Source Information Management Company
St. Louis, Missouri

We hereby consent to the incorporation in the Prospectus  constituting a part of
this Registration  Statement of our report dated March 27, 1997, relating to the
consolidated financial statements of The Source Information Management Company.

We also  consent  to the  reference  to us under the  caption  "Experts"  in the
Prospectus.



St. Louis, Missouri                              /s/ BDO Seidman, LLP
October 6, 1997



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