SOURCE INFORMATION MANAGEMENT CO
SB-2/A, 1997-10-03
DIRECT MAIL ADVERTISING SERVICES
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  AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON    OCTOBER 3, 1997    
                           Registration No. 333-32733


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                        PRE-EFFECTIVE AMENDMENT NO.    2     TO
                                    FORM SB-2
                             REGISTRATION STATEMENT
                                    Under the
                             SECURITIES ACT OF 1933


                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                 (Name of Small Business Issuer in Its Charter)

          Missouri                       7374                 43-1710906
(State or Other Jurisdiction of    (Primary Standard      (I.R.S. Employer
Incorporation or Organization)         Industrial       Identification Number)
                                     Classification
                                      Code Number)

                                W. Brian Rodgers
                             Chief Financial Officer
11644 Lilburn Park Road      11644 Lilburn Park Road     11644 Lilburn Park Road
St. Louis, Missouri 63146   St. Louis, Missouri 63146  St. Louis, Missouri 63146
     (314) 995-9040              (314) 995-9040          (Address of Principal
(Address and Telephone    (Name, Address and Telephone     Place of Business
    of Principal          Number of Agent for Service)     or Intended Place
 Executive Offices)                                          of Business)

                        Copies of all correspondence to:
    Douglas J. Bates, Esq.                         Michael D. DiGiovanna, Esq.
Gallop, Johnson & Neuman, L.C.                     Parker Duryee Rosoff & Haft
    101 South Hanley Road                               529 Fifth Avenue
 St. Louis, Missouri 63105                           New York, New York 10017
      (314) 862-1200                                     (212) 599-0500


Approximate  Date of Proposed Sale to the Public:  As soon as practicable  after
this Registration Statement becomes effective.

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the  Securities  Act,  check the following box and list the
Securities  Act  registration   statement   number  of  the  earlier   effective
registration statement for the same offering. |_|

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. |_|

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. |_|

The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
<PAGE>
             SUBJECT TO COMPLETION, DATED    OCTOBER __    , 1997
PROSPECTUS                                                               [LOGO]
                                2,000,000 Shares

                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                                  Common Stock
                                 --------------

         The Source Information  Management Company, a Missouri corporation (the
"Company"), is offering hereby 2,000,000 shares of its common stock (the "Common
Stock"). If the option granted to the Representative to cover over-allotments is
exercised, certain shareholders of the Company (the "Selling Shareholders") will
also offer up to 300,000 shares of Common Stock pursuant to this Prospectus. The
Company  will not directly  receive any of the proceeds  from the sale of Common
Stock by the Selling Shareholders. See "PRINCIPAL AND SELLING SHAREHOLDERS."

         The  Common  Stock is quoted on The  Nasdaq  SmallCap  Market  ("Nasdaq
SmallCap")  under the symbol  "SORC." On    October  1    ,  1997, the last sale
price of the Common Stock, as reported on Nasdaq SmallCap,  was    $3.19     per
share, or    $3.86      per share after giving effect to the proposed  1-to-1.21
reverse stock split. See "PROSPECTUS SUMMARY" and "PRICE RANGE OF COMMON STOCK."

         The securities  offered hereby involve a high degree of risk. See "RISK
FACTORS" commencing on page 7.

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.


<PAGE>

               Price to                Underwriting                Proceeds to
                Public                 Discounts(1)                Company(2)

Per Share     $                        $                          $
Total(3)      $                        $                          $

(1)      Does  not  include  additional  compensation  payable  to  Donald & Co.
         Securities Inc., acting as representative (the "Representative") of the
         several underwriters  identified elsewhere herein (the "Underwriters"),
         in the form of a  non-accountable  expense allowance equal to 2% of the
         gross  proceeds of this  offering.  The Company has also agreed to sell
         the Representative  warrants to purchase up to 200,000 shares of Common
         Stock at an  exercise  price of $ per  share,  subject  to  adjustment,
         exercisable  over a period of four years  commencing  one year from the
         date hereof (the  "Representative's  Warrants")  and to  indemnify  the
         Underwriters against certain liabilities,  including  liabilities under
         the  Securities  Act of 1933, as amended (the  "Securities  Act").  See
         "UNDERWRITING."

(2)      Before  deducting  expenses  estimated to be  $450,000,  payable by the
         Company,   including  the   Representative's   nonaccountable   expense
         allowance.

(3)      The Selling  Shareholders  have  granted the  Representative  an option
         exercisable  within  45 days  after  the date of this  Prospectus  (the
         "Over-Allotment Option") to purchase up to 300,000 additional shares of
         Common  Stock,  on the same terms and  conditions  as set forth  above,
         solely to cover over-allotments, if any. If such option is exercised in
         full, the total Price to Public,  Underwriting  Discounts,  Proceeds to
         Company and Proceeds to Selling  Shareholders will be $ , $ , $ and $ ,
         respectively. The Company will not receive any of the proceeds from the
         sale of Common Stock by the Selling  Shareholders.  See  "PRINCIPAL AND
         SELLING SHAREHOLDERS" and "UNDERWRITING."

                  The Common Stock is being offered by the Underwriters, subject
to prior sale,  when,  as and if delivered to and accepted by the  Underwriters,
and subject to approval of certain legal matters by their counsel and subject to
certain other conditions. The Underwriters reserve the right to withdraw, cancel
or  modify  this  offering  and to reject  any order in whole or in part.  It is
expected that delivery of the  certificates  evidencing the Common Stock will be
made against payment therefor on or about _____________,  1997 at the offices of
Donald & Co.  Securities  Inc.,  New York, New York or through the facilities of
the Depository Trust Company.

                          DONALD & CO. SECURITIES INC.

                 The date of this Prospectus is _________, 1997
<PAGE>



                                      [MAP]









         The  Company is  currently  a reporting  company  under the  Securities
Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  and  furnishes  its
shareholders with annual reports containing  audited financial  statements after
the close of each fiscal year.




CERTAIN PERSONS  PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS  THAT
STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK, INCLUDING
BY ENTERING STABILIZING BIDS OR EFFECTING SYNDICATE COVERING TRANSACTIONS. FOR A
DESCRIPTION OF THESE ACTIVITIES, SEE "UNDERWRITING."

IN CONNECTION WITH THIS OFFERING CERTAIN  UNDERWRITERS AND SELLING GROUP MEMBERS
(IF ANY) MAY ENGAGE IN PASSIVE MARKET MAKING TRANSACTIONS IN THE COMMON STOCK OF
THE  COMPANY  ON THE  NASDAQ  SMALL-CAP  MARKET IN  ACCORDANCE  WITH RULE 103 OF
REGULATION M. SEE "UNDERWRITING."
<PAGE>
                               PROSPECTUS SUMMARY

         The following summary is qualified in its entirety by the more detailed
information and financial data,  including the notes related thereto,  appearing
elsewhere in this Prospectus.  Except as otherwise indicated, all information in
this  Prospectus  (other  than the  historical  financial  statements  contained
herein) reflects the formation of the Company and subsequent acquisitions, as if
such transactions had occurred on February 1, 1995. See "BUSINESS  -Formation of
the  Company." All share and per share data in this  Prospectus  (other than the
historical financial statements contained herein) (i) have been adjusted to give
effect  to a  1-to-1.21  reverse  stock  split  to  occur as of the date of this
Prospectus and (ii) assume that the Representative's  Over-Allotment Option, the
Representative's  Warrants and all other options and warrants outstanding on the
date of this Prospectus will not be exercised.

                                   The Company

         For more than 20 years, The Source Information  Management Company (the
"Company") and its predecessors have provided information gathering,  consulting
and other information based services to operators of mass merchandise,  grocery,
convenience and pharmacy stores located throughout the United States and eastern
Canada. Currently, the Company provides monitoring and documentation services to
approximately 710 retailers,  such as Wal-Mart Stores,  Inc., Kmart Corporation,
Target Stores,  Inc., Food Lion, Inc., and W.H. Smith,  Inc., in connection with
processing  and  collection of incentive  payments  from magazine  publishers on
single  copy  sales  of   approximately   6,000   magazine   titles  offered  in
approximately  70,000  stores.  As an  extension  of this  service,  the Company
established its Advance Pay Program,  under which the Company advances an agreed
upon  percentage  of the  incentive  payments due to the retailer  from magazine
publishers.  It then directly collects from the publishers the claims due to the
retailer. In fiscal 1996 and 1997, the Company advanced approximately $1,783,000
and $16,743,000 under the Advance Pay Program,  respectively.  In October, 1996,
the  Company   expanded  its  services  and  potential   client  base  with  the
introduction  of the  Periodical  Information  Network  ("PIN"),  an information
service in which the  Company  provides  subscribing  magazine  publishers  with
industry-wide, single copy magazine sales information in a user friendly format.
Based on conversations with representatives of magazine publishers,  the Company
believes that publishers and  advertisers  perceive that PIN provides a valuable
basis on which to  formulate  marketing,  distribution,  advertising  and  other
policies.

         The  Company  intends  to  continue  to  capitalize  on  its  retailing
experience  and extensive  database of single copy magazine  sales  information.
Since the  introduction  of PIN,  several leading  publishers  have  subscribed,
including Time Distribution  Services,  ICD/The Hearst Corp. and Globe Marketing
Services.  In  addition,  the  Company is  currently  preparing  to launch a new
administrative  support service enabling publishers and retailers to efficiently
verify  and  correct  price  changes  and  other  information  contained  in the
magazine's  uniform product code ("UPC").  The Company also intends to introduce
services,   comparable  to  those   currently   offered,   in  connection   with
merchandising  of high volume consumer  products other than  magazines,  and the
processing  and  collection of incentive  payments and  cooperative  advertising
payments offered with respect thereto.

         The Company's integrated software system is designed to efficiently and
accurately  accumulate  and manage sales data with respect to sales of low-cost,
high volume  consumer  products,  allowing  the  Company's  retailer  clients to
optimize  the  effectiveness  of their  marketing  effort.  While the  Company's
software  system was  developed  to aid  retailers  in the  collection  of sales
incentive  payments  and the  merchandising  of  magazines,  it has been used in
connection  with  integrated  magazine  and  confections  displays  and  may  be
adaptable for use in connection  with most other  consumer  products,  including
high volume items such as soft drinks and batteries. Such capability enables the
Company to provide consulting  services to retailers,  such as Kmart Corporation
which  has  engaged  the  Company  to  provide  services  with  respect  to  the
reconfiguration  of  display  fixtures  in the  checkout  area  of  its  stores,
including   fixture   design,   product   selection,   plan-o-gramming,   vendor
negotiation,  vendor  billing  and  collection,  fixture  prototype  review  and
supervision of fixture installation.

         The  Company  was  formed  by  the  consolidation  of  two  significant
providers,  Display  Information  Systems  Corporation  ("DISC") and  Periodical
Management and Marketing,  Inc. ("PMM"), of information services to retailers of
magazines.  The Company has expanded, and intends to continue to expand, through
the acquisition of businesses and technologies that address additional  services
or products,  market segments or geographic  regions in which the Company is not
currently  active and which  would  allow the  Company  to expand  the  services
offered to its clients, or its ability to support existing or planned services.

                                        3
<PAGE>
Client Services

         The Company is dedicated to providing full information  services to its
clients. Such services include the following:

         Claim  Submission.  Through its software system,  the Company offers to
         assist retailers in accurately  monitoring,  documenting,  claiming and
         collecting publisher incentive payments.  Based on information gathered
         with  respect to the titles and  number of copies  actually  sold,  the
         Company  prepares  publisher  supplied  claim  forms  and  submits  the
         documented claim for payment to the appropriate  national  distributor,
         which acts as payment agent for the publisher.  Typically,  the Company
         receives payment to the order of the retailer,  records the payment and
         forwards  it to the  retailer.  The  Company  charges  the  retailer  a
         negotiated  percentage  of the cash  collected.  As an extension of its
         claim  submission  service,  the Company has established an Advance Pay
         Program.  Under this  program,  the  Company  advances  an agreed  upon
         percentage  of the  incentive  payments due the retailer  from magazine
         publishers.  It then directly  collects from the  publishers the claims
         due to the  retailer.  Service  revenues  earned  under the Advance Pay
         Program generally exceed those charged under the traditional method.

         Periodical  Information  Network. The Company's large and sophisticated
         database of magazine industry information has resulted in it becoming a
         magazine  information  center which     management  believes is used by
              many companies in the magazine industry        to  formulate their
         publishing and distribution  strategies.  PIN is a comprehensive system
         designed to use current  computer  technologies,  including  CD ROM, to
         effectively manage all elements of its database  including  information
         packaging and efficient inbound,  outbound access. The network provides
         access to periodically  updated historical  information  concerning the
         titles  and  quantity  of each  title sold by  retailers  for  analysis
         purposes. Several leading publishers have subscribed to PIN.

         Space Design.  Through its Display Group,  the Company offers to assist
         retailers in the  placement of displays and the  selection of titles to
         optimize  available  display  space,  and thereby to maximize sales and
         incentive  payment  revenues.  Based on its knowledge of local consumer
         preferences and the terms and conditions of publisher incentive payment
         programs,  the Company analyzes the retailer's  store layout,  customer
         traffic patterns and available display  alternatives.  Thereafter,  the
         Company  consults  with its retailer  client to develop an  appropriate
         display program.

         Marketing  and  Promotional   Program.  As  part  of  its  full-service
         philosophy,  the  Company  offers its  clients  advice and  suggestions
         concerning  specialized  marketing and  promotional  programs which may
         include,  for  example,  special  mainline  and  checkout  displays and
         cross-promotions  of  magazines  and products of interest to readers of
         such  magazines.  Such  services  are  offered to enhance  single  copy
         magazine sales by the Company's  clients,  and thereby increase service
         revenue due the Company in connection  with the submission of incentive
         payment  claims;  accordingly,  no  separate  charge  is made for these
         services.

         Administrative   Support.   The  Company  assists   retailers  to  more
         efficiently   conduct   their   magazine   sales   operations   through
         computerized   inventory   control,   automated   pricing  updates  and
         management  reporting.  For example, the Company is currently preparing
         to launch a new administrative  support service enabling publishers and
         retailers to  efficiently  verify and correct  price  changes and other
         information contained in the magazine's uniform product code ("UPC").

         The Source Information  Management  Company    was      organized under
the laws of the  State of  Missouri     on March  22,  1995    .  Its  principal
executive  offices are located at 11644 Lilburn Park Road,  St. Louis,  Missouri
63146, and its telephone number is (314) 995-9040.

                                        4
<PAGE>
                                  The Offering


Securities Offered Hereby........       2,000,000 shares of Common Stock,  $0.01
                                        par value per share

Common Stock Outstanding
  Prior to the Offering(a).......       6,014,263 shares of Common Stock,  $0.01
                                        par value per share

Common Stock Outstanding
  After the Offering.............       8,014,263 shares of Common Stock,  $0.01
                                        par value per share

Use of Proceeds..................       To fund the  expansion of the  Company's
                                        Advance Pay Program,  the development of
                                        new or enhanced  products and  services,
                                        the acquisition by the Company of one or
                                        more  businesses  and  to  fund  working
                                        capital  and  other  general   corporate
                                        activities,   including   the  continued
                                        upgrade   of  the   Company's   computer
                                        systems. See "USE OF PROCEEDS."

Risk Factors.....................       This offering  involves a high degree of
                                        risk.  See "RISK  FACTORS"  beginning on
                                        page 7.

Nasdaq SmallCap Trading Symbol:         SORC
- ----------

(a)      Based on shares  outstanding  as of  September  4, 1997,  after  giving
         retroactive effect to the proposed reverse stock split. Includes 91,938
             and 82,644       shares of Common  Stock with  respect to which the
            respective  holders thereof  have     been granted an option to sell
         such shares to the Company  at a price of $4.84     and $1.21 per share
         respectively      subject to adjustment.  Excludes  shares reserved for
         issuance  under the Company's  stock option and other stock based plans
         and upon exercise of the Over-Allotment  Option,  the  Representative's
         Warrants,  as  well  as  408,414  reserved  for  issuance  under  other
         outstanding warrants. See "CAPITALIZATION" and "UNDERWRITING."


                                        5
<PAGE>
                             SUMMARY FINANCIAL DATA

         The  summary  financial  data  should be read in  conjunction  with the
consolidated  financial  statements,  including  the  notes  thereto,  appearing
elsewhere  in this  Prospectus  and  "MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS."
<TABLE>
<CAPTION>
                                                                 Fiscal Year Ended                            Six Months Ended
                                                                    January 31,                                    July 31,
Statements of Operations Data:                               1997              1996                      1997             1996
                                                           --------          --------                  --------          ------
<S>                                                       <C>                    <C>                  <C>              <C>
Service Revenue................................           $7,056,270             $7,195,176           $5,459,668       $2,633,958
Merchandise Revenue............................              242,177                926,008                8,348          124,540
                                                          ----------             ---------             ---------       ----------
  Total Revenue................................            7,298,447              8,121,184            5,468,016        2,758,498
                                                          ----------             ----------            ---------        ---------
  Gross Profit.................................            2,233,859              3,711,962            2,583,439          396,152
Selling, General &
  Administrative Expenses......................            2,904,372              2,799,841            1,062,128        1,671,502
                                                          ----------             ----------            ---------       ----------
  Operating Income (Loss)......................            (670,513)                912,121            1,521,311      (1,275,350)
Other Expense, Net ............................              309,992                314,127              442,713          108,653
                                                          ----------             ----------            ---------       ----------
Income (Loss) Before Income Taxes..............            (980,505)                597,994            1,078,598      (1,384,003)
  Net Income (Loss)............................            (603,317)                191,994              589,598        (905,540)
Earnings (Loss) Per Share......................           $   (0.09)             $     0.03            $    0.07       $   (0.14)
Weighted Average
  Outstanding Shares...........................            6,658,891             6,084,542             7,087,838        6,463,909
Pro Forma(1) Earnings (Loss) Per Share.........           $   (0.11)             $    0.06             $    0.08        $  (0.17)
Pro Forma(1) Weighted Average
  Outstanding Shares...........................            5,503,215             5,028,547             5,857,717        5,342,074
<CAPTION>
                                                                                         July 31, 1997

Balance Sheet Data:                                                             Actual                 As Adjusted(2)
- -------------------                                                             ------                 --------------
<S>                                                                        <C>                          <C>
Working Capital................................                            $ 11,681,190                 $ 11,681,190
Total Assets...................................                              20,079,046                   20,079,046
Long-term debt, less current portion...........                              10,960,682                    4,050,682
Redeemable Common Stock .......................                                 503,820                      503,820
Stockholders' Equity...........................                               4,265,724                   11,175,724

<FN>
(1)      Pro forma data is presented to reflect a provision  for income taxes as
         if DISC, a Subchapter S  Corporation  prior to the merger  between DISC
         and PMM,  had not been a  Subchapter  S  Corporation,  and the proposed
         1-to-1.21 reverse stock split.

(2)      Assumes (a) the net proceeds of this offering will be applied initially
         to the temporary reduction of the outstanding  principal balance of the
         Company's credit facility resulting in total availability thereunder of
         $8,461,000 and (b) the proposed 1-to-1.21 reverse stock split.
</FN>
</TABLE>
                                        6
<PAGE>
                                  RISK FACTORS

         Any  forward-looking  statements  set  forth  in  this  Prospectus  are
necessarily subject to significant  uncertainties and risks, including,  but not
limited to those set forth in "RISK FACTORS." When used in this Prospectus,  the
words "believes,"  "anticipates,"  "intends," "expects," and similar expressions
are intended to identify  forward-looking  statements.  Actual  results could be
materially different as a result of various  possibilities,  including increased
competition,  significant changes in the marketing strategies of publishers, the
inability  of  the  Company  to  successfully   manage  its  expansion  and  the
availability of suitable  acquisition  candidates.  Readers are cautioned not to
place undue reliance on forward-looking  statements,  which speak only as of the
date  hereof.  The Company  undertakes  no  obligation  to publicly  release the
results of any revisions to these  forward-looking  statements which may be made
to reflect  events or  circumstances  after the date  hereof or to  reflect  the
occurrence of unanticipated events.

         Prospective  investors should consider carefully the following factors,
in addition to the other information contained in this Prospectus, in evaluating
an investment in the Common Stock offered hereby.


Dependence on the Marketing and Distribution Strategy of Publishers

         Substantially all of the Company's  revenues are currently derived from
the service  revenues  earned in connection with the collection of payments owed
to the  Company's  retailer  clients from  magazine  publishers  under  programs
designed by  publishers  to provide  magazine  retailers  with an  incentive  to
increase single copy magazine sales. Although these incentive programs have been
offered as part of the publishers'  overall marketing  strategy for more than 20
years,  the  incentive  programs  are  governed  by  short-term  contracts  and,
accordingly,  magazine publishers are under no long-term contractual  obligation
to continue the incentive  programs in their present form or otherwise.  Certain
magazine  publishers  have entered into  experimental  contracts  with  magazine
retailers under which selected  magazines and other  periodicals are distributed
directly to such retailers rather than indirectly  though  independent  magazine
distributors.  Such  arrangements  replace  the  traditional  incentive  payment
programs with discounted sale pricing.  If magazine  publishers increase the use
of direct retail  distribution  without  incentive payment programs or otherwise
discontinue  or  significantly  modify  the  incentive  programs  to  which  the
Company's services relate in a manner which is not compatible with the Company's
services,  the Company's  results of operations  and financial  condition may be
materially and adversely affected. See "BUSINESS-The Magazine Industry."

Risk Associated with the Advance Pay Program

         The recent  increases  in revenue  and  profitability  recorded  by the
Company result,  in part, from the admission of existing retailer clients to the
Advance Pay Program.  The profitability of the Advance Pay Program is dependent,
in part, on (a) the  difference  between the service  revenues  collected by the
Company  with  respect to the Advance Pay Program and the  interest  paid by the
Company  for  borrowed  funds  advanced  thereunder  and (b) the  length  of the
collection period of the trade accounts  receivable  associated with the Advance
Pay Program.  Interest  rates  applicable to borrowings  made by the Company are
subject to fluctuation and any decrease in the spread between  service  revenues
collected  and  interest  paid  would have a  negative  effect on the  Company's
results of operations and financial  condition.  The availability of funds under
the Company's  credit  facility is  conditioned  on the  maintenance  of certain
financial  ratios.  There can be no  assurance  that the Company will be able to
satisfy such conditions.  See "MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION   AND  RESULTS  OF   OPERATIONS-Liquidity   and  Capital   Resources."
Additionally,  any increase in the average  collection period for trade accounts
receivable  associated  with the Advance Pay Program will increase the Company's
interest  expense  and  have a  negative  effect  on the  Company's  results  of
operations and financial condition.

         Furthermore,  in connection  with the Advance Pay Program,  the Company
assumes the risk otherwise borne by the retailer client that magazine publishers
will refuse or be unable to pay the amount of incentive payments claimed.  Based
on historical  experience,  the Company  maintains a reserve of 2% of all claims
submitted  against such refusal or  inability  to pay.  However,  if a prominent
magazine  publisher files a petition in bankruptcy or otherwise seeks protection
from its creditors, such reserve may be inadequate and the results of operations
and  financial  condition  of the  Company  could be  materially  and  adversely
affected.

                                       7
<PAGE>
Unspecified Acquisitions

         The Company has  allocated  $500,000  (or 7.2%) of the net  proceeds of
this offering to acquire businesses primarily by issuing equity securities,  but
may  also  utilize  cash  payments  or  debt  financing,   or  both,  in  making
acquisitions.  At the date of this Prospectus, the Company has no commitments or
contracts to acquire any  businesses.  Furthermore,  management has not selected
any specific  business for  investment of any of the proceeds of this  offering.
Purchasers  of Common  Stock will not have the  opportunity  to vote on any such
potential  acquisitions  or review the  financial  status of any  business to be
acquired.  Shareholders  of the Company  must rely upon  management  for prudent
expenditure of the funds of the Company in making such acquisitions.  Management
of the  Company  does  not  anticipate  seeking  independent  appraisals  of any
businesses which it may acquire.

Possible Need for Additional Financing

         To date,  the Company has met its  liquidity  requirements  through the
private sale of its equity  securities  and  borrowings  under  existing  credit
facilities.  However,  the  Company  will not be able to expand its  Advance Pay
Program,  in  accordance  with the  Company's  current plan  without  additional
financing.  If the  proceeds  of  this  offering  together  with  the  Company's
currently available funds and internally generated cash flows are not sufficient
to satisfy its financing needs, the Company likely will seek additional  funding
through  increased bank borrowings  and/or the public or private sale of debt or
equity  securities.  There can be no  assurance  that  additional  funds will be
available on a timely basis, on acceptable  terms or at all, or that such funds,
if raised,  would be  sufficient to permit the Company to continue its expansion
as planned.  If the proceeds of this offering and funding through any additional
public  or  private  sales of debt or  equity  securities  are  inadequate,  and
borrowings  under the  existing  credit  facility  or a  comparable  replacement
thereof  are not  available,  the Company may be required to curtail the Advance
Pay  Program.  If the  Company is  required  to pay  $2,150,000  from its credit
facility in connection with amounts due for an acquisition, the amount available
for the Advance Pay Program would be reduced.  See "MANAGEMENT'S  DISCUSSION AND
ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS-Liquidity  and Capital
Resources."

Risk of Increased Competition

         Competition  among  providers  of many of the  Company's  products  and
services,  particularly  the processing of incentive  payment claims,  is highly
competitive.  While such  competition  is  fragmented,  the  Company  recognizes
approximately  32  direct  competitors,  all of which are  closely-held  private
companies.  Based on its review of the industry and  informal  discussions  with
magazine publishers and retailers,  the Company believes that none of its direct
competitors have greater financial, technological, marketing and sales resources
than the Company.  However,  it is possible that certain services offered by the
Company could be performed directly by its retail customers or otherwise offered
or performed in the future by publishers,  distributors or other  organizations,
such as Nielsen IRI and Audit Bureau of Circulation.  Many of such organizations
have greater  financial,  technological,  marketing and sales resources than the
Company. Additionally, competitors may develop new or different service programs
which are  perceived by  customers  to be of similar or superior  quality at the
same or lower prices than the Company's services. There can be no assurance that
its present competitors or companies that choose to enter its marketplace in the
future will not exert significant competitive pressures on the Company resulting
in a deterioration  of the business  environment in which the Company  operates,
including  a  decrease  in the  number of clients  served by the  Company  and a
decrease   in   the   service   revenues   chargeable   by  the   Company.   See
"BUSINESS-Competition."

                                       8
<PAGE>
Management of Expansion

         The Company  intends to continue to implement  its  expansion  strategy
through  the  acquisition  of one or more  companies  which offer  products  and
services compatible to those of the Company,  some of which may involve products
or services with which  management  of the Company has little or no  experience.
Such  acquisitions  also could  continue  to place a  significant  strain on the
Company's  capital  and  human  resources.  There can be no  assurance  that the
Company will be able to adequately manage its expansion successfully,  introduce
new services or products,  or integrate any business  which it may acquire,  the
failure of any of which could have a material adverse effect on the Company.

Need to Manage New Service Introduction

         The Company  believes that its future growth is dependent,  in part, on
its ability to  anticipate  the  informational  needs of existing and  potential
clients  and  develop and  introduce,  in a timely  manner,  new  services  that
adequately  address such needs.  There can be no assurance that the Company will
be  successful in  developing,  introducing  and marketing new services.  If the
Company is unable to introduce  new services or if the Company's new services do
not receive sufficient market acceptance,  the Company's revenues and results of
operations may be adversely affected.

Limited Trading Volume for Common Stock.

         Although the Company's Common Stock is quoted on Nasdaq  SmallCap,  the
volume  of shares  of  Common  Stock  actually  traded,  as  reported  by Nasdaq
SmallCap,  averaged  approximately  28,000  shares per week during the four-week
period  ended August 29, 1997.  There can be no assurance  that a public  market
having the desirable  characteristics of depth, liquidity and orderliness,  over
which neither the Company, its affiliates,  nor any marketmaker has control will
develop or, if developed,  will be sustained.  Persons purchasing the securities
offered  hereby may be unable to readily  sell such  securities  at such time or
price as the security holder may desire.

Possible Delisting

         The  trading  of  the  Common  Stock  on          Nasdaq   SmallCap  is
conditioned  upon the  Company  meeting  certain  asset,  capital  and  surplus,
earnings and stock price tests.  The  requirements  to maintain  eligibility  on
       Nasdaq  SmallCap  requires the Company to maintain net tangible assets in
excess of $2,000,000,  and (subject to certain  exceptions) a bid price of $1.00
per share.  If the Company  fails to satisfy  either of these tests,  the Common
Stock may be delisted  from trading on         Nasdaq  SmallCap.  The effects of
delisting  include the limited  release of market prices of the Common Stock and
more limited  news  coverage of the Company.  Delisting  may restrict  investors
interest in the Common Stock and materially adversely     affect     the trading
market  and  prices  for the  Common  Stock and the  Company's  ability to issue
additional securities or to secure additional financing.

Penny Stock Regulation

         If the Common Stock    was      delisted from trading on         Nasdaq
SmallCap and the trading  price of the Common Stock     was      less than $5.00
per share,  the Common  Stock would be subject to Rule 15g-2 under the  Exchange
Act,  which among other things  requires that  brokers/dealers  satisfy  special
sales practice requirements, including making individualized written suitability
determinations  and  receiving  a  purchaser's  written  consent  prior  to  any
transaction.  If the Common Stock was  delisted  and the trading  price was less
than $5.00 per share,  the Common  Stock could also be deemed  Penny Stock under
the  Securities  Enforcement  and Penny  Stock  Reform Act of 1990,  which would
require  additional  disclosure  in  connection  with trades in the Common Stock
including the delivery of a disclosure  schedule explaining the nature and risks
of the penny stock market.  Such requirements could severely limit the liquidity
of the Common Stock and the ability of purchasers in this offering to sell their
shares in the secondary market.

                                       9
<PAGE>
Shares Eligible for Future Sale; Preferred Stock; Registration Rights

         Of the  6,014,263  shares of Common Stock  outstanding  on September 4,
1997,     1,696,001      shares are currently eligible for sale to the public by
persons who are not "affiliates" of the Company without  restriction  except, in
certain cases,  volume  limitation.  All         the remaining  shares of Common
Stock  outstanding  are  "restricted"  within the  meaning of Rule 144 under the
Securities  Act,  and may not be sold in the absence of  registration  under the
Securities Act or    an     exemption therefrom.  However, the         executive
officers     ,      directors  and certain  other           shareholders  of the
Company,  who  as of  September  4,  1997  beneficially  held  an  aggregate  of
   4,689,217      shares of Common Stock, have agreed that they will not without
the prior consent of the Representative, sell or otherwise dispose of any shares
of  Common  Stock  beneficially  owned by them for a period of one year from the
date of this  Prospectus.     During the second year  following the date of this
Prospectus,  such persons  have agreed not to sell or otherwise  dispose of more
than twenty-five  percent (25%) of any shares of Common Stock beneficially owned
by them in any calendar  quarter.      Thereafter,  such persons are entitled to
sell, without the consent of the  Representative,          subject in some cases
to the volume and other conditions of Rule 144.

         Pursuant to  authority  granted by its Articles of  Incorporation,  the
Company's  Board of Directors has  authority to issue up to 2,000,000  shares of
Preferred Stock and to determine the price, rights, preferences,  privileges and
restrictions  thereof,  including  voting  rights,  without any further  vote or
action by the Company's shareholders. The voting and other rights of the holders
of Common Stock will be subject to and may be  adversely  affected by the rights
of the  holders of any  Preferred  Stock that may be issued in the  future.  The
issuance of Preferred Stock, while providing desirable flexibility in connection
with obtaining  necessary  capital  resources and for other corporate  purposes,
could have the effect of delaying,  deferring or  preventing a change of control
of the Company.  The Company has no current arrangements to issue any additional
shares of Preferred Stock. See "DESCRIPTION OF CAPITAL STOCK."

         The Company has filed a registration statement under the Securities Act
to register an  aggregate  of 520,661  shares of Common Stock issued or reserved
for issuance  under the Company's  1995  Incentive  Stock Option Plan and 41,322
shares issued or reserved for issuance under the Company's Stock Award Plan. The
holders of approximately    536,412     shares of Common Stock have the right to
require the Company to file a registration statement with respect to the sale of
such shares.  No  prediction  can be made as to the effect,  if any, that future
sales of Common Stock or the  availability  of such shares for sale will have on
the market  price of the Common  Stock  prevailing  from time to time.  Sales of
substantial  amounts of Common Stock,  or the  perception  that such sales might
occur,  could adversely     affect     the prevailing market price of the Common
Stock. See "CAPITALIZATION" and "SHARES ELIGIBLE FOR FUTURE SALE."

Continued Control By Management

         Upon completion of this offering,  the Company's executive officers and
directors  will  beneficially  own  approximately     47.4%  (44.5%      if  the
Over-Allotment  Option is exercised in full) of the outstanding shares of Common
Stock.  As a result,  the Company's  executive  officers and directors will have
effective  voting control of the Company and the practical  ability to elect all
of the  Company's  directors and determine the vote on any matter being voted on
by the Company's  shareholders,  including any merger,  sales of assets or other
change of control of the Company.  The Company's  Articles of Incorporation  and
Bylaws do not provide for  cumulative  voting in the election of directors.  See
"PRINCIPAL AND SELLING  SHAREHOLDERS" and "CERTAIN PROVISIONS OF THE ARTICLES OF
INCORPORATION AND BYLAWS."

                                        10
<PAGE>
Related Party Transactions; Potential Conflicts of Interest

         From time to time, the Company has engaged in various transactions with
its directors,  executive officers and other affiliated  parties.  The terms and
conditions of such  transactions were not negotiated on an arms-length basis and
inherently  involve  conflicts  of interest  between the Company and the related
party.  However,  all future transactions  between the Company and its officers,
directors,  principals,  shareholders  and  affiliates  will  be  approved  by a
majority of the independent and  disinterested  outside directors and must be on
terms no less favorable to the Company than could be obtained from  unaffiliated
third parties under similar circumstances.

Dependence on Key and Other Personnel

         The Company  believes  that its success is  dependent,  in part, on the
efforts of its key  executives,  including S. Leslie  Flegel and William H. Lee.
The Company has entered  into  employment  agreements  with all         its  key
executives  except W. Brian Rodgers and Messrs.  Flegel and Lee, each of    whom
is      required as a condition to the  consummation  of this  offering to enter
into an employment  agreement with the Company  effective as of the date of this
Prospectus.  Although the Company  believes that the loss of no single executive
will have a material  adverse  effect on the Company,  certain  events,  many of
which are beyond the  control of the  Company,  could  result in the loss of the
services of such  executives.  The Company has  procured and intends to maintain
policies of insurance on the lives of certain members of its senior  management,
including Messrs. Flegel and Lee. See "MANAGEMENT."

No Dividends With Respect to Common Stock

         The Company  currently  anticipates that it will retain all         its
future earnings, if any, for use in the expansion and operation of its business,
and does not  anticipate  paying any cash  dividends  on its Common Stock in the
foreseeable  future.  There can be no  assurance  that the Company will pay cash
dividends at any time with respect to the Common  Stock,  or that the failure to
pay dividends  for a period of time will not  adversely  affect the market price
for the Company's  Common  Stock.  See "PRICE RANGE OF COMMON STOCK AND DIVIDEND
POLICY."

Anti-Takeover    Effects     of Articles of Incorporation and Bylaws

         The Company's Board of Directors has authority to issue up to 2,000,000
shares of  preferred  stock and to  determine  the price,  rights,  preferences,
privileges  and  restrictions  thereof,  including  voting  rights,  without any
further vote or action by the Company's shareholders.  The voting and the rights
of the holders of Common Stock will be subject to and may be adversely  affected
by, the rights of the holders of any  preferred  stock that may be issued in the
future. The issuance of preferred stock, while providing  desirable  flexibility
in connection  with obtaining  necessary  capital  resources and other corporate
purposes,  could have the     effect     of delaying,  deferring or preventing a
change in control of the  Company.  The Company has no current  arrangements  to
issue any additional  shares of preferred  stock.  See  "DESCRIPTION  OF CAPITAL
STOCK." In addition,  the Company's Articles of Incorporation and Bylaws include
certain  provisions  providing  for the  staggered  election  of  directors  and
restrictions  on the  ability  of  shareholders  to  call  special  meetings  of
shareholders.  See  "CERTAIN  PROVISIONS  OF THE ARTICLES OF  INCORPORATION  AND
BYLAWS." The Company is     currently      subject to the Missouri  Takeover Bid
Disclosure  Act,  which  under  certain  circumstances  may  prohibit a business
combination  between  the Company  and a  shareholder  owning 20% or more of the
outstanding voting power of the Company.    The Board of directors has adopted a
resolution  which,  if approved by the  shareholders  of the Company at the 1998
Annual  Meeting of  shareholders,  would  amend the Bylaws to include an express
election  of the  Company  to not be subject  to such  provisions  to the extent
allowable under Missouri law. If such resolution is not adopted, such provisions
could have the  effect      of  delaying,  deferring  or  preventing a change in
control of the Company.

                                       11
<PAGE>
   Dilution

         The public  offering price per share will exceed the Company's net book
value per share of Common Stock  immediately  following this offering.  Based on
the proposed public  offering price of $4.00 per share of Common Stock,  and the
proposed use of the net proceeds of this offering, new investors will experience
immediate  dilution  in net book  value per  share of  approximately  $2.61.  In
addition,  holders of certain outstanding options and warrants have the right to
acquire  additional shares of Common Stock at a cost substantially less than the
proposed  public offering price. If the net book value per share of Common Stock
has not  substantially  increased  by the date of the exercise of such rights to
acquire  Common  Stock,  holders  of the Common  Stock  will  incur  substantial
additional dilution.    

Representative's Warrants

         The Company will sell to the Representative  and/or its designees,  for
nominal  consideration,  the  Representative's  Warrants  to  purchase  from the
Company up to 200,000 shares of Common Stock. The Representative's  Warrants are
exercisable  for a period of four years  commencing on the first  anniversary of
the date of this Prospectus,  at an exercise price equal to  $_____________  per
share. For the life of the Representative's  Warrants, the holders are given, at
nominal cost, the  opportunity to profit from a rise in the market price for the
securities  of the  Company  without  assuming  the  risk of  ownership,  with a
resulting  dilution in the interest of other  security  holders.  As long as the
Representative's Warrants remain unexercised,  the terms under which the Company
could obtain additional capital may be adversely affected. Moreover, the holders
of the Representative's Warrants may be expected to exercise them at a time when
the Company would, in all likelihood,  be able to obtain any needed capital by a
new offering of its  securities on terms more  favorable  than those provided by
the   Representative's   Warrants.   Additionally,   if  the   holders   of  the
Representative's  Warrants should exercise their registration rights to effect a
distribution  of the  Representative's  Warrants or underlying  securities,  the
Representative,  prior to and during such distribution, will be unable to make a
market in the  Company's  securities  and will be  required to comply with other
limitations  on trading set forth in Rules 101,  103,  and 104 of  Regulation  M
promulgated  under the Exchange Act.  Such rules  restrict the  solicitation  of
purchasers of a security when a person is interested in the distribution of such
security and also limit market making  activities by an interested  person until
the completion of the distribution.  If the  Representative  must cease making a
market,  the  market  and  market  price for such  securities  may be  adversely
affected  and the  holders  of  such  securities  may be  unable  to  sell  such
securities. See "UNDERWRITING."

Representative's Influence on the Market

         A significant  amount of the Common Stock offered hereby may be sold to
customers  of the  Representative.  Such  customers  subsequently  may engage in
transactions  for the sale or purchase of shares of Common Stock through or with
the  Representative.  If it participates in the market,  the  Representative may
exert a  dominating  influence  on the  market  for the  shares of Common  Stock
offered hereby. Such market making activity may be discontinued at any time. The
price and liquidity of the shares may be  significantly  affected by the degree,
if any, of the  Representative's  participation in such market. See "DESCRIPTION
OF CAPITAL STOCK" and "UNDERWRITING."

                                       12
<PAGE>
                                 USE OF PROCEEDS

         The  following  table  sets  forth  the  Company's  anticipated  use of
proceeds, expressed in dollars and as a percentage of gross proceeds.

                                                     Amount         Percentage
                                                     ------         ----------
Gross proceeds                                     $8,000,000          100.0%
   Less:
     Underwriting discounts                           640,000            8.0%
     Offering expenses                                450,000            5.6%
                                                   ----------          ------

Net proceeds                                       $6,910,000           86.4%
                                                   ----------         -------

Use of Proceeds:

Expansion of Advance Pay Program                    5,000,000           62.5%

Development of new or enhanced
  products and services                             1,310,000           16.4%

Acquisition of one or more
  businesses                                          500,000            6.3%

Working Capital and general corporate
  purposes, including the continued
  upgrade of the Company's computer systems           100,000            1.2%
                                                  -----------        --------

Total Use of Proceeds                              $6,910,000          86.4%    
                                                  ===========        ========


         Pending  the use of the net  proceeds  from the sale of the  shares  of
Common Stock as described  above such funds will be used to  temporarily  reduce
the principal balance under the Company's credit facility.  Such credit facility
provides  for  the  availability  of  up  to  $12,500,000  of  borrowings  until
termination  by Wachovia Bank on not less than 13 months prior  notice.  At July
31, 1997,  the  outstanding  principal  balance  under this credit  facility was
$10,949,000  the  effective  interest  rate  thereon  was 9.1875% and the unused
availability thereunder was approximately  $1,551,000.  After application of the
net proceeds of this  offering to the  temporary  repayment  of the  outstanding
principal balance on its credit facility, the Company intends to make additional
borrowings under the credit facility for the foregoing purposes.

         The foregoing  represents the Company's present  intentions for the use
of the proceeds of this offering based on its currently contemplated operations,
business plan and currently  prevailing  economic and industry  conditions.  The
Company's  business plan contemplates that the Company may acquire businesses or
introduce  additional  products and  services.  Although the Company has had and
will continue to have discussions with potential acquisition  candidates it does
not  have  any  present  agreements  or  understandings   with  respect  to  any
significant  acquisitions.  Changes in the proposed  expenditures may be made in
response to, among other things,  changes in the Company's  plans and its future
revenues and expenditures, as well as changes in general industry conditions and
technology.

         The Company believes that the net proceeds of this offering,  cash flow
from operations, trade credit and existing lines of credit will be sufficient to
meet its  immediate  cash  needs and  finance  its plans for  expansion  for the
indefinite future, and in any case for not less than twelve months from the date
of this Prospectus.  This belief is based upon certain assumptions regarding the

                                       13
<PAGE>
         Company's  business  and cash flow as well as  prevailing  industry and
economic conditions.  The Company's capital requirements may vary significantly,
depending  on how  rapidly  management  seeks to  expand  the  business  and the
expansion  strategies  elected.  Accordingly,  the  Company  may, in the future,
require  additional  financing to continue to expand its  business.  There is no
assurance that the Company will be successful in obtaining additional financing,
if required, on favorable terms, or at all. If the Company were unable to obtain
additional  financing,  its ability to meet its current plan for expansion could
be materially and adversely  affected.  See  "CAPITALIZATION"  and "MANAGEMENT'S
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS."

                           PRICE RANGE OF COMMON STOCK


         From June 22, 1995 until February 12, 1996, the Company's  Common Stock
was quoted on the Nasdaq OTC Bulletin Board. Beginning on February 12, 1996, the
Common Stock was quoted on         Nasdaq  SmallCap under the symbol "SORC." The
following table sets forth, for the periods indicated,  the high and low closing
bid  prices for the  Common  Stock as  reported  by the OTC  Bulletin  Board and
        Nasdaq SmallCap, as applicable.

<TABLE>
<CAPTION>
                                                                        Actual                        Pro forma(1)
                                                                        ------                        ------------
                                                               High              Low              High              Low
                                                               ----              ---              ----              ---
<S>                                                           <C>               <C>              <C>               <C>
Fiscal 1996
         Second Quarter (beginning June 22, 1995)             $7.00             $6.00            $ 8.47            $7.26
         Third Quarter                                        $8.50             $6.25            $10.29            $7.56
         Fourth Quarter                                       $7.50             $3.50            $ 9.08            $4.24

Fiscal 1997
         First Quarter                                        $5.75             $4.38            $ 6.96            $5.30
         Second Quarter                                       $4.75             $4.00            $ 5.75            $4.84
         Third Quarter                                        $4.75             $2.63            $ 5.75            $3.18
         Fourth Quarter                                       $3.25             $2.25            $ 3.93            $2.72

Fiscal 1998
         First Quarter                                        $2.88             $2.13            $ 3.48            $2.58
         Second Quarter                                       $3.06             $1.00            $ 3.70            $1.21

<FN>
(1)  Pro forma to reflect the proposed 1-to-1.21 reverse stock split.
</FN>
</TABLE>
         The foregoing quotations reflect  inter-dealer  prices,  without retail
mark-up,  mark-down or  commission,  and may not  necessarily  represent  actual
transactions.  On     October  1,  1997    ,  the last sale price for the Common
Stock as reported  by          Nasdaq  SmallCap  was     $3.19      per share or
   $3.86      per share after giving  effect to the proposed  1-to-1.21  reverse
stock split.  As of  September 4, 1997,  there were 171 holders of record of the
Common Stock.

                                 DIVIDEND POLICY

         During the last two years,  the  Company  has not  declared or paid any
cash dividends on its Common Stock. The Board of Directors  presently intends to
retain all         its earnings,  if any, for the  development  of the Company's
business  for the  foreseeable  future.  The  declaration  and  payment  of cash
dividends  in the future will be at the  discretion  of the  Company's  Board of
Directors  and will  depend upon a number of factors,  including  among  others,
future  earnings,   operations,  capital  requirements,  the  general  financial
condition of the Company and such other  factors that the Board of Directors may
deem relevant.

                                       14
<PAGE>
                                 CAPITALIZATION

         The following table sets forth the capitalization of the Company (i) as
of July 31, 1997, (ii) pro forma to reflect the proposed 1-to-1.21 reverse stock
split as if such  transaction had occurred on July 31, 1997, and (iii) pro forma
as adjusted  to reflect  the sale by the  Company of the shares of Common  Stock
offered hereby and the application of the estimated net proceeds therefrom. This
table  should  be read in  conjunction  with  the  financial  statements  of the
Company,  "MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND
RESULTS OF OPERATIONS" and "DESCRIPTION OF CAPITAL STOCK" included  elsewhere in
this Prospectus.
<TABLE>
<CAPTION>
                                                                                              July 31, 1997
                                                                                              -------------
                                                                                                             Pro Forma
                                                                                Actual       Pro Forma      As Adjusted
                                                                                ------       ---------      -----------
<S>                                                                          <C>             <C>             <C>
Long-term debt (less current portion).................................       $10,960,682     $10,960,682     $4,050,682(a)

 Redeemable Common Stock, par value $0.01 per share
   111,245 shares  outstanding
   actual, 91,938 shares pro
   forma and pro forma as adjusted....................................           503,820         503,820        503,820

Stockholders' equity:

 Common Stock, par value $0.01 per share
   7,165,953 shares outstanding actual,
     5,922,275 shares pro forma, and
     7,922,275 shares outstanding pro forma
     as adjusted .....................................................            71,659          59,223            79,223

 Additional paid-in capital...........................................         3,292,872       3,305,308        10,195,308

 Retained earnings ...................................................           901,193         901,193           901,193

         Total stockholders' equity ..................................         4,265,724       4,265,724        11,175,724

         Total capitalization ........................................        $15,730,226     $15,730,226       $15,730,226


<FN>

(a)  Assumes the net proceeds of this  offering will be applied to the temporary
     reduction in the  outstanding  principal  balance of the  Company's  credit
     facility resulting in total availability thereunder of $8,461,000.
</FN>
</TABLE>
                                       15
<PAGE>
                             SELECTED FINANCIAL DATA

         The selected  financial data as of and for the periods  presented below
have been derived from the financial  statements  of the Company.  The financial
statements  of the Company as of and for the fiscal years ended January 31, 1997
and 1996 have been  audited  by BDO  Seidman,  LLP,  and its  report  thereon is
included  elsewhere  herein.  The balance sheet data as of July 31, 1997 and the
statement  of  operations  data as of and for the six months ended July 31, 1997
and 1996 have been derived from unaudited financial statements,  which have been
prepared  on the  same  basis as the  audited  financial  statements  and in the
opinion of  management,  include  all  adjustments  (consisting  of only  normal
recurring  adjustments)  necessary to present fairly the  information  set forth
herein.  Results of  operations  for the six months  ended July 31, 1997 are not
necessarily indicative of the results to be expected for the year ending January
31, 1998. The selected  financial  data should be read in  conjunction  with the
financial statements,  including the notes thereto,  appearing elsewhere in this
Prospectus and "MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS."
<TABLE>
<CAPTION>

                                                             Fiscal Year Ended                            Six Months Ended
                                                                 January 31,                                   July 31,
Statements of Operations Data:                         1997                     1996                 1997                  1996
                                                 ---------------          --------------        --------------         -------------
<S>                                                <C>                      <C>                    <C>                  <C>
Service Revenues............................       $7,056,270               $7,195,176             $5,459,668           $2,633,958
Merchandise Revenues........................          242,177                  926,008                  8,348              124,540
                                                    ---------               ----------                -------            ---------
                                                    7,298,447                8,121,184              5,468,016            2,758,498
Cost of Service Revenues....................        4,862,207                3,859,409              2,851,857            2,351,092
Cost of Merchandise Sold....................          202,381                  549,813                 32,720               11,254
                                                    ---------                ---------               --------           ----------
Gross Profit................................        2,233,859                3,711,962              2,583,439              396,152
Selling, General & Administrative Expenses .        2,904,372                2,799,841              1,062,128            1,671,502
                                                    ---------               ----------            -----------           ----------
Operating Income (Loss).....................        (670,513)                  912,121              1,521,311          (1,275,350)
Other Income (Expense)......................        (309,992)                (314,127)             ( 442,713)           ( 108,653)
                                                  -----------               ----------             ----------           ----------
Income (Loss) Before Income Taxes...........        (980,505)                  597,994              1,078,598          (1,384,003)
Income Tax (Expense) Benefit................          377,188                (406,000)              (489,000)              478,463
                                                   ----------             ------------            -----------             --------
  Net Income (Loss).........................        (603,317)                  191,994                589,598            (905,540)
Earnings (Loss) per Share...................          $(0.09)                    $0.03                  $0.07              ($0.14)
Pro Forma(1) Earnings
  (Loss) per Share..........................          $(0.11)                    $0.06                  $0.08              $(0.17)
Pro Forma(1) Weighted Average Outstanding
  Shares....................................        5,503,215                5,028,547              5,857,717            5,342.074
<CAPTION>
                                                               January 31,                               July 31, 1997
Balance Sheet Data:                                    1997                 1996              Actual           As Adjusted   (2)    
                                                     --------             --------          ----------         -------------------
<S>                                                <C>                <C>                 <C>                         <C>
Working Capital.............................       $2,322,778         $ 1,305,679         $ 11,681,190                $ 11,681,190
Total Assets   .............................       15,569,649           5,346,384           20,079,046                  20,079,046
Revolving Line of Credit....................        7,124,000           1,713,715                    -                           -
Long-term debt, less current portion........           22,814              32,341           10,960,682                   4,050,682
Redeemable Stock............................        1,026,326                   -              503,820                     503,820
Stockholders' Equity........................        3,145,622           2,017,626            4,265,724                  11,175,724

<FN>
(1)      Pro forma  data is  presented to  reflect a provision  for income taxes
         as if DISC, a Subchapter S Corporation prior to the merger between DISC
         and PMM,  had not been a  Subchapter  S  Corporation,  and the proposed
         1-to-1.21  reverse  stock split.
(2)      Assumes (a) the net proceeds of this offering will be applied initially
         to the temporary reduction of the outstanding  principal balance of the
         Company's credit facility resulting in total availability thereunder of
         $8,461,000, and (b) the proposed 1-to-1.21 reverse stock split.
</FN>
</TABLE>
                                       16
<PAGE>
                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Overview

         For more than 20 years, The Source Information  Management Company (the
"Company") and its predecessors have provided information gathering,  consulting
and other information based services to operators of mass merchandise,  grocery,
convenience and pharmacy stores located throughout the United States and eastern
Canada. Currently, the Company provides monitoring and documentation services to
approximately  710  retailers,  such  as  Wal-Mart  Stores,  Inc.,  Kmart
Corporation,  Target Stores,  Inc., Food Lion,  Inc., and W.H.  Smith,  Inc., in
connection  with  processing and collection of incentive  payments from magazine
publishers on single copy sales of  approximately  6,000 magazine titles offered
in  approximately  70,000 stores.  As an extension of this service,  the Company
established its Advance Pay Program,  under which the Company advances an agreed
upon  percentage  of the  incentive  payments due to the retailer  from magazine
publishers.  It then directly collects from the publishers the claims due to the
retailer. In fiscal 1996 and 1997, the Company advanced approximately $1,783,000
and $16,743,000 under the Advance Pay Program,  respectively.  In October, 1996,
the  Company   expanded  its  services  and  potential   client  base  with  the
introduction  of the  Periodical  Information  Network  ("PIN"),  an information
service in which the  Company  provides  subscribing  magazine  publishers  with
industry-wide, single copy magazine sales information in a user friendly format.
Based on conversations with representatives of magazine publishers,  the Company
believes that publishers and  advertisers  perceive that PIN provides a valuable
basis on which to  formulate  marketing,  distribution,  advertising  and  other
policies.

         A majority of the  Company's  revenues  are derived  from  service fees
earned in  connection  with the  collection  of incentive  payments  owed to the
Company's retailer clients from magazine publishers. Most such incentive payment
programs  offer  the  retailer  a cash  rebate,  equal  to a  percentage  of the
retailer's  actual  net  sales  of the  publisher's  titles,  which  is  payable
quarterly upon submission of a properly  documented claim. Under agreements with
its  retailer  clients,  the  Company  gathers  sales data,  submits  claims for
payment,  collects payments and receives a percentage of the aggregate  payments
collected on the retailers' behalf.  Claims for incentive payments are generally
submitted  to  the  publishers  quarterly  based  on  actual  net  sales  of the
publishers'  titles  recorded  in  the  previous  calendar  quarter.  Except  in
connection  with its Advance Pay Program,  the Company does not guarantee to its
retailer  clients any payments due to the client from magazine  publishers,  and
accordingly,  does not assume any credit  risk  associated  with such  incentive
payments.  In substantially  all the contracts under the Advance Pay Program the
Company bears the risk of  uncollectibility  associated with collecting payments
from publishers. To date, management believes that the reserve maintained by the
Company as an allowance for doubtful  accounts in the amount of approximately 2%
of accounts receivable is adequate to satisfy any losses incurred by the Company
from uncollectible accounts receivable.

         Under  both the  standard  arrangement  and the  Advance  Pay  Program,
service  revenues are  recognized at the time claims for incentive  payments are
substantially  completed for  submission to the  publishers  based on the amount
claimed,  less an  estimated  reserve  necessary  to maintain an  allowance  for
doubtful  accounts of  approximately 2% of trade accounts  receivable.  However,
under the standard arrangement, invoices for services provided by the Company in
connection  with the claim  process are not issued  until the  Company  receives
settlement  of the claim.  Under the Advance Pay  Program,  the  customer is not
invoiced for the service fee, which is the difference  between the claim and the
advance amount.

                                       17
<PAGE>
Results of Operations

         The  following  table sets forth,  for the periods  presented,  certain
information  relating to the operations of the Company expressed as a percentage
of Total Revenues:
<TABLE>
<CAPTION>

                                                Six Months Ended July 31,                     Fiscal Year Ended January 31,
                                                -------------------------                     -----------------------------
                                              1997               1996                            1997               1996
                                              ----               ----                            ----               ----

<S>                                           <C>                <C>                             <C>                <C>
Service Revenues                              99.8%              95.5%                           96.7%              88.6%

Merchandise Revenues                           0.2                4.5                             3.3               11.4

   Total Revenue                             100.0              100.0                           100.0              100.0

Cost of Service Revenues                      52.2               85.2                            66.6               47.5

Cost of Merchandise Sold                       0.6                0.4                             2.8                6.8

   Gross Profit                               47.2               14.4                            30.6               45.7

Selling, General &
  Administrative Expense                      19.4               60.6                            39.8               34.5

Operating Income (Loss)                       27.8             (46.2)                           (9.2)               11.2

Interest Expense, Net                        (7.4)              (3.6)                           (3.9)              (1.2)

Other Income (Expense), Net                  (0.7)              (0.4)                           (0.4)              (2.7)

Income (Loss) Before
  Income Taxes                                19.7             (50.2)                          (13.5)                7.3    

Net Income (Loss)                             10.8%            (32.8)%                          (8.3)%               2.4%


</TABLE>

Six Months Ended July 31, 1997 Compared to Six Months Ended July 31, 1996


Service Revenues

         Increased  retailer  participation  in the  Advance  Pay  Program,  the
acquisitions of Magazine Marketing,  Inc., Readers Choice, Inc. and Mike Kessler
and Associates,  Inc., and the implementation of PIN during the third quarter of
fiscal year 1997, contributed to an increase in service revenue of approximately
$2,826,000  during  the six month  period  ended  July 31,  1997.  The  increase
consisted of  approximately  $2,313,000  of claims,  PIN and Advance Pay Program
revenue over the comparable  period in fiscal 1997.  Also,  space design revenue
increased  from  $182,000 for the six months ended July 31, 1996 to $695,000 for
the six months ended July 31, 1997.  Currently,  the Company is negotiating flat
fee  arrangements;  however,  historically,  space  design  revenues  have  been
recognized  as  front  end  display  manufacturers  ship  the  displays  to  the
retailers, the timing of which is not within the Company's control. Space design
revenues have historically fluctuated  significantly depending upon a variety of
factors  including  the  number  and  magnitude  of   reconfiguration   programs
undertaken by the Company's  retailer client and the timely shipping of displays
by  manufacturers.  As a result,  variations  in the timing and amounts of space
design revenues could have a material adverse effect on the Company's  quarterly
operating results.

                                       18
<PAGE>
Merchandise Revenues and Cost of Merchandise Sold

         As a result of its  relationships  with the  leading  retailers  in the
United States,  the Company has had opportunities  from time to time to purchase
merchandise,  such as gift and  greeting  cards,  caps and  other  leisure  time
products for resale to its retailer clients. However,  management has decided to
de-emphasize this portion of its business in order to dedicate more resources to
its core services.  The revenues derived from merchandising  sales are declining
while the inventory is being liquidated.

Cost of Service Revenues and Selling, General and Administrative Expense ("Total
Costs")

         Total  Costs for the six month  period  ended July 31,  1997  decreased
approximately  $109,000 compared to the same period in the prior year, resulting
from a  $500,765  increase  in Cost of  Service  Revenues  offset by a  $609,374
decrease in Selling, General and Administrative Expense. The largest decrease in
Total Costs was in the data processing area. These costs decreased $174,000 over
last year's  comparable  period due to the  purchase of the  employment  service
company on January 1, 1997 which  previously  provided such  services.  However,
this decrease was partially  offset by an increase in wages     because      the
individuals  formerly  employed  by the  employment  services  company  are  now
employed by the Company.  The acquisitions of Magazine Marketing,  Inc., Readers
Choice, Inc. and Mike Kessler and Associates,  Inc. have led to increased costs,
including wages, amortization,  rent and depreciation.  Travel and entertainment
expenses decreased $38,000 and $16,000, respectively. Bad debt expense decreased
$56,000 over the same period in the prior year.

Other Expense

         Interest  Expense  increased  $302,000  due  to  increased   borrowings
necessary to fund the Advance Pay Program.

Income Tax Expense (Benefit)

         The  effective  income tax rate for the six months  ended July 31, 1997
was 45.3%  compared  to 34.6%  for the six  months  ended  July 31,  1996.  This
increase was a result of an increase in expenses not  deductible  for income tax
purposes  as  a  percentage  of  income   (loss)   before  income  taxes.   Such
non-deductible expenses include meals and entertainment,  goodwill amortization,
and officers' life insurance premiums.

Earnings Per Share

         In calculating  earnings per share, net income for the six months ended
July 31, 1997 was reduced by a constructive dividend of $109,937, which resulted
from the exchange of all 5,600 outstanding shares of Preferred Stock for 186,667
shares  of  Common  Stock  and  non-transferable  warrants, expiring in 2000, to
purchase  310,710  shares  of  Common  Stock at an  exercise  price of $3.00 per
share.

Fiscal 1997 Compared to Fiscal 1996

Service Revenues

         Increased  retailer  participation  in the  Advance  Pay  Program,  the
acquisition  of Magazine  Marketing,  Inc.  and  Readers  Choice,  Inc., and the
implementation  of PIN during the third quarter of fiscal year 1997, contributed
to an  increase  in revenue  from claims  submission  services of  approximately
$468,000.  However,  space design revenue  decreased from  $1,243,000 in 1996 to
$636,000 in 1997  causing an overall  decrease in Service  Revenues of $139,000.
Currently,   the  Company  is  negotiating  flat  fee   arrangements;   however,
historically,  space design  revenues have been  recognized as front end display
manufacturers  ship the  displays to the  retailers,  the timing of which is not
within  the  Company's  control.  Based  on  management's  understanding  of the
anticipated  shipment dates for proposed and planned programs  expected to occur
during the next year,  space  design  revenue  should  exceed both 1996 and 1997
levels.

                                       19
<PAGE>
Merchandise Revenues

         As a result of its  relationships  with the  leading  retailers  in the
United States,  The Company has had opportunities  from time to time to purchase
merchandise,  such as gift and  greeting  cards,  caps and  other  leisure  time
products for resale to its retailer clients. However,  management has decided to
de-emphasize this portion of its business in order to dedicate more resources to
its core services.  Thus,  Merchandise Revenues decreased $684,000 from $926,000
in 1996 to $242,000 in 1997.

Cost of Merchandise Sold

         The  Cost of  Merchandise  Sold  decreased  primarily  as a  result  of
de-emphasizing this portion of the business as noted above.  Comparing the gross
profit percentage  associated with Merchandise Revenues to the prior year is not
considered meaningful by management     because     a wide variety of items with
varying profit margins have been purchased and resold.

Cost of Service Revenues and Selling, General and Administrative Expense ("Total
Costs")

         Total  Costs  increased  approximately   $1,100,000  resulting  from  a
$1,002,798  increase  in Cost of Service  Revenues  and a $104,531  increase  in
Selling, General and Administrative Expense. Wages accounted for $840,000 of the
increase.   New  hires,   including  personnel  formerly  employed  by  Magazine
Marketing,  Inc., comprised  approximately $579,000 of this increase,  while the
balance of the increase was the result of wage increases and bonuses.  Insurance
costs increased  approximately $152,000 resulting from the addition of directors
and officers  insurance,  additional life insurance  policies and an increase in
the package policy due to the Company's  expansion into other states and Canada.
Rent,  telephone and  utilities  have  increased  $100,000 as a direct result of
expanding  the square  footage  rented in North  Carolina  and  adding  regional
offices in Canada,  Arizona and California  (which was subsequently  closed as a
result of de-emphasizing  the merchandising  portion of the business).  Computer
hardware  and  software  acquisitions  combined  with  equipment  and  furniture
acquisitions related to the additional regional offices contributed to a $48,000
increase  in  depreciation   expense.   Lastly,   bad  debt  expense   increased
approximately  $40,000.  Such  increases were mitigated by decreases in contract
labor and data entry costs.  During 1997,  permanent  hires  reduced the need to
utilize  temporary  employees as frequently  as in 1996,  and an increase in the
number of wholesalers  supplying sales data on tape contributed to a decrease in
data entry costs.

Other Expense

         Interest  Expense  increased  $191,000  due  to  increased   borrowings
necessary to fund the Advance Pay Program.  Registration  expenses  decreased by
$213,000 in 1997 following the one time expense incurred in 1996 to register the
Company's Common Stock under the Exchange Act.

Income Tax (Benefit) Expense

         The  effective  income tax rate  decreased to 38.5% for 1997 from a pro
forma effective rate of 47.5% for 1996. This decrease was a result of a decrease
in expenses not  deductible  for income tax  purposes as a percentage  of income
(loss) before  income  taxes.  Such  non-deductible  expenses  include meals and
entertainment, officers' life insurance premiums and goodwill amortization.

Seasonality

         To date,  the Company's  results of operation  have not been subject to
seasonal  variation and  management  does not expect such seasonal  variation to
occur in the future.

                                       20
<PAGE>
Earnings Per Share

         In February  1997,  the  Financial  Accounting  Standards  Board issued
Statement of Financial  Accounting Standards No. 128, "Earnings Per Share" (SFAS
No. 128). The new standard  simplifies the standards for computing  earnings per
share and requires  presentation of two new amounts,  basic and diluted earnings
per share.  The Company will be required to  retroactively  adopt this  standard
when it reports its  operating  results  for the fiscal  quarter and year ending
January 31, 1998. When the Company adopts SFAS No. 128, it expects no changes in
its  previously  reported  Primary  and Fully  Diluted  earnings  per share.  In
addition,  SFAS No. 128 is expected to have no effect on earnings  per share for
the six months ended July 31, 1997 and 1996 if it had been adopted.

Liquidity and Capital Resources

         The Company's primary cash requirements are for funding the Advance Pay
Program and selling, general and administrative expenses (particularly salaries,
travel and  entertainment)  incurred in connection with the  solicitation of new
clients and the maintenance of existing accounts.  Historically, the Company has
financed its business  activities  through  borrowings  under available lines of
credit, cash flow from operations and through the issuance of equity securities.

         Net cash used by operating  activities increased from $3,051,000 during
the six months  ended July 31, 1996 to  $3,542,000  during the six months  ended
July 31, 1997. During the six months ended July 31, 1997, $2,787,000 was used to
cover checks drawn against  future  deposits at January 31, 1997,  net cash used
for the  Advance  Pay  Program  was  approximately  $339,000  and cash  paid for
interest was $359,000.

         The average  collection  period for the six months  ended July 31, 1997
was 137 days  compared to 148 days for the six months ended July 31,  1996.  The
collection  periods  were  calculated  as  follows:  365  days/(Revenues/Average
Accounts  Receivable),  where  accounts  receivable  includes all trade accounts
receivable,  but only the commission  portion of amounts due from  publishers in
association with the Advance Pay Program.

         The Company is primarily engaged in the business of providing  services
to its retailer clients;  therefore,  its capital  expenditure  requirements are
minimal. At July 31, 1997, the Company had no outstanding  material  commitments
for capital expenditures.

         The Company has a credit  agreement  that provides for a revolving loan
of up to  $12,500,000  with Wachovia  Bank of North  Carolina,  N.A.  ("Wachovia
Bank").  Wachovia Bank has the right to terminate  the  agreement  upon not less
than thirteen  months prior written  notice.  Borrowings bear interest at a rate
related to the monthly  LIBOR index rate plus a percentage  ranging from 2.5% to
3.5% depending upon the ratio of funded debt to earnings before interest, taxes,
depreciation and amortization.  Borrowings are secured by personal guarantees of
Messrs.  S. Leslie Flegel and William H. Lee and their spouses and by a security
interest  in   substantially   all           the  Company's   assets   including
receivables,  inventory,  equipment,  goods  and  fixtures,  software,  contract
rights, notes, and general intangibles.  Under the Credit Agreement, the Company
is required to maintain certain financial  ratios.  Although the Company was not
in compliance at January 31, 1997,  with the requisite  ratio of Earnings Before
Interest,  Lease Obligations and Taxes to Interest Expense and Lease Obligations
("EBILT/IELO")  or the  requisite  ratio of Funded Debt to Total  Capitalization
("Debt/Cap"),  it  received  a  written  temporary  waiver of such  ratios  from
Wachovia  Bank.  Subsequently,  the Credit  Agreement was amended to provide the
Company with greater  flexibility  with  respect to the  maintenance  of certain
financial ratios including the EBILT/IELO and Debt/Cap ratios. At July 31, 1997,
the Company was in compliance  with all financial  ratios  imposed by the Credit
Agreement,  as amended.  During  fiscal 1999  certain of such  financial  ratios
become more stringent; however, the Company expects to remain in compliance with
all financial ratios through October 31, 1998.  Although the Company believes it
is  unlikely,  Wachovia  Bank may decide to enforce any or all of its  remedies,
including  declaring  the loan  immediately  due and payable,  if the  financial
ratios are not maintained.  Such action would have a material  adverse effect on
the financial  condition of the Company and would require the Company to curtail
the Advance Pay Program.

                                       21
<PAGE>

         At July 31, 1997, the Company's total long-term debt  obligations  were
$13,174,000.  Of  such  amount,  $2,150,000  was  incurred  by  the  Company  in
connection  with its  acquisition  of all         the stock of Mike  Kessler and
Associates,  Inc. ("MKA").  Such indebtedness  which is due January 5, 1998 with
interest at 6.25%,  is expected to be financed by  operations  and an additional
term loan from Wachovia  Bank. To the extent that such  additional  term loan is
unavailable,  the Company  intends to repay such  obligation  from its  existing
credit  facility  thereby  reducing  the funds  available  for the  Advance  Pay
Program.  Wachovia Bank issued a standby letter of credit for $2,231,912 for the
benefit of the former owner of MKA covering the period from May 30, 1997 through
January  31,  1998.  The  seller  operated  MKA  as a  business  engaged  in the
collection of retail display allowances for retail store chains. The Company has
continued  the  operation of such  business and has  continued  servicing  MKA's
customer  base.  The Company  anticipates  that the funds  necessary  to satisfy
   its  other  debt      obligations  will be  derived  from  cash  provided  by
operations and/or additional bank borrowings.

         In July 1997,  the holders of the Company's  1996 Series 7% Convertible
Preferred  Stock  exchanged all 5,600  outstanding  shares for 186,667 shares of
Common   Stock  at  an  effective   exchange   price  of  $3.00  per  share  and
non-transferable  warrants,  expiring    in     2000, to purchase 310,710 shares
of Common Stock at an exercise price of $3.00 per share.  Such exchange resulted
in a constructive  dividend of $109,937 which was reported in the fiscal quarter
ending July 31, 1997.

         In September  1997, the Company issued to Aron Katzman,  Harry L. Franc
III and Timothy A.  Braswell,  each a director of the Company,  non-transferable
warrants,  expiring    in     2000, to purchase an aggregate of 89,289 shares of
Common  Stock at an exercise  price of $3.00 per share.  Although  the effect of
this transaction will be reported in the third quarter, the Company expects that
such warrants will be deemed to have an aggregate  value ranging from $30,000 to
$50,000.

         Without additional  financings,  the Company will not be able to expand
its  operations,  particularly  its Advance Pay Program,  in accordance with the
Company's  current  plan.  If the proceeds of this  offering  together  with the
Company's currently available funds and internally  generated cash flows are not
sufficient  to  satisfy  its  financing  needs,  the  Company  likely  will seek
additional  funding  through  increased  bank  borrowings  and/or  the public or
private  sale of debt or  equity  securities.  There  can be no  assurance  that
additional  funds will be available on a timely basis, on acceptable terms or at
all, or that such funds, if raised, would be sufficient to permit the Company to
continue its expansion as planned.  If the proceeds of this offering and funding
through  additional  public or  private  sale of debt or equity  securities  are
inadequate,  and borrowings  under the existing  credit facility or a comparable
replacement  thereof are not  available,  the Company may be required to curtail
the Advance Pay Program.

                                    BUSINESS

Overview

         For more than 20 years, The Source Information  Management Company (the
"Company") and its predecessors have provided information gathering,  consulting
and other information based services to operators of mass merchandise,  grocery,
convenience and pharmacy stores located throughout the United States and eastern
Canada. Currently, the Company provides monitoring and documentation services to
approximately 710 retailers,  such as Wal-Mart Stores,  Inc., Kmart Corporation,
Target Stores,  Inc., Food Lion, Inc., and W.H. Smith,  Inc., in connection with
processing  and  collection of incentive  payments  from magazine  publishers on
single  copy  sales  of   approximately   6,000   magazine   titles  offered  in
approximately  70,000  stores.  As an  extension  of this  service,  the Company
established its Advance Pay Program,  under which the Company advances an agreed
upon  percentage  of the  incentive  payments due to the retailer  from magazine
publishers.  It then directly collects from the publishers the claims due to the
retailer. In fiscal 1996 and 1997, the Company advanced approximately $1,783,000
and $16,743,000 under the Advance Pay Program,  respectively.  In October, 1996,
the  Company   expanded  its  services  and  potential   client  base  with  the
introduction  of the  Periodical  Information  Network  ("PIN"),  an information
service in which the  Company  provides  subscribing  magazine  publishers  with
industry-wide, single copy magazine sales information in a user friendly format.
Based on conversations with representatives of magazine publishers,  the Company
believes that publishers and  advertisers  perceive that PIN provides a valuable
basis on which to  formulate  marketing,  distribution,  advertising  and  other
policies.

                                       22
<PAGE>
Formation of the Company

         The  Company  was  organized  in  1995  by  the  consolidation  of  two
significant   providers  of  services  to  retailers  of  magazines   and  other
periodicals.  Since its  organization  the  Company  has  expanded  through  the
acquisition of businesses and technologies that address  additional  services or
products,  market  segments  or  geographic  regions in which the Company is not
currently  active and which  would  allow the  Company  to expand  the  services
offered to its clients,  or its ability to support existing or planned services.
In 1995, the Company acquired the business of Dixon's Modern Marketing Concepts,
Inc. and Tri-State Stores, Inc., both of Chicago Heights, Illinois. In 1996, the
Company  again  expanded  its  presence in the upper  Midwest by  acquiring  the
businesses of Magazine Marketing, Inc. of Canton, Ohio and Readers Choice, Inc.,
a subsidiary of United Magazine Company located in Columbus,  Ohio. In May 1997,
the Company  acquired the business of Mike Kessler and Associates,  Inc. of Fair
Lawn, New Jersey.

The Magazine Industry

         Based on its  knowledge of the industry and  discussions  with magazine
publishers  and  retailers,  management  of the Company  believes  that magazine
publishers  are placing an increasing  degree of importance on revenues  derived
from single copy  newsstand  sales and that the  emphasis  placed on single copy
sales by publishers  will continue to increase as: (i) mailing costs continue to
rise with respect to subscription  distribution;  and (ii) magazine  advertisers
continue to value the increased  target market accuracy  achieved through single
copy sales.

         The distribution of the  approximately  6,000 magazine titles currently
published for single copy sales on a national basis is dominated by six national
distributors, which distribute to over 200 local independent distributors, which
in turn  supply  copies  to  magazine  retailers.  Although  the  nature  of the
businesses in which magazine retailers are engaged is wide ranging,  the largest
volumes of single copy sales  historically are achieved by grocery retailers and
mass merchandise  stores. The primary function of the retailer is the display of
available  titles  in two  store  locations,  at a  dedicated  section  called a
"mainline display" and at displays located within the merchandise checkout area.
Because magazines are frequently purchased on impulse,  publishers  increasingly
compete for display spaces, referred to as "pockets," at the checkout.

         National  distributors  receive  a  brokerage  fee  based on sales  and
distribution to local independent  distributors.  Local independent distributors
purchase  copies at a  discount  to the  suggested  retail  price and  resell to
retailers,  also at a discount to the suggested  retail price. All unsold copies
are  returnable  by  the  retailer  for  full  credit  to  all  parties  in  the
distribution  chain,  such that  payments  are made only with  respect to copies
actually  sold.  All  accounting  for  copies is done by the  local  independent
distributors which invoice for distributed copies,  credit retailers for returns
and credit national  distributors for sales through a  computer-assisted  single
entry information system.

         To provide further incentives to retailers to prominently display their
respective  titles,  publishers  typically  enter into Retail Display  Allowance
("RDA") programs under which the retailer is entitled to receive, on a quarterly
basis,  a cash rebate  directly from the publisher  equal to a percentage of the
retailer's  actual net sales of the  publisher's  titles  upon  submission  of a
properly  documented  claim.  Conversely,  certain  publishers  of  high  volume
magazines  rent  "pocket"  space  from  retailers  for the  display  and sale of
specific  titles.  Such  rent,  referred  to  as  "pocket  payments"  (or  "RDP"
payments),  is a fixed  amount  per  pocket,  per  store  based on the  verified
location and other criteria of the pocket,  and is paid quarterly.  The national
distributors  administer  a majority  of RDA and RDP  programs  on behalf of the
publishers.

                                       23
<PAGE>
         Publishers  have also  implemented  programs to encourage  retailers to
upgrade  their  checkout  and  mainline  display  fixtures  by  making  one-time
incentive  payments,  based on the pockets allocated to their respective titles.
Similar  to RDA and RDP,  such  payments  are made  only  upon  submission  of a
properly documented claim.

Client Services

         The Company is dedicated to providing full information  services to its
clients. Such services include the following:

         Claim  Submission.  Through its software system,  the Company offers to
assist retailers in accurately monitoring,  documenting, claiming and collecting
publisher incentive payments.  The claim submission process begins at the end of
each  calendar  quarter  when the  Company  obtains  information  from the local
independent distributors detailing the titles and number of copies actually sold
by the  client  retailer.  Based  on  this  information,  the  Company  prepares
publisher  supplied  claim  forms  and  submits  the  documented  claim  to  the
appropriate national distributor, which acts as payment agent for the publisher.
After verification of the claim, the national  distributor remits payment to the
order of the  retailer  in care of the  Company,  which  records the payment and
forwards it to the  retailer.  The Company  charges  the  retailer a  negotiated
percentage of the cash collected.

         As an  extension  of its claim  submission  service,  the  Company  has
established  an  Advance  Pay  Program.  Under  the  provisions  of the  written
agreement signed by each participating  retailer, the Company acquires the right
to collect the  incentive  payments  otherwise  due the retailer  directly  from
magazine  publishers  with  respect  to the sale and  display of  magazines.  In
return,  the Company pays to the retailer a negotiated  fixed  percentage of the
total  incentive  payments  otherwise  due the  retailer  with  respect  to each
calendar quarter generally not later than ninety days after the end of each such
quarter.  The funds  necessary to make such  payments are derived from cash flow
from operations and borrowings under the Company's  existing  $12,500,000 credit
facility.  Typically,  the agreement provides for a minimum term of one year and
thereafter  is  terminable  by either party on not less than ninety days notice.
This service  relieves the retailer from the burdensome  administrative  task of
processing  multitudes of small publisher checks.  Service fees earned under the
Advance Pay Program generally exceed those charged under the traditional method;
however  the  Company  generally  assumes  the risk of  uncollectibility  of the
incentive  payments.  Based on historical  experience,  the Company  maintains a
reserve for doubtful accounts equal to approximately 2% of outstanding  accounts
receivable. The Company believes such reserve will be adequate.

         Space Design.  Through its Display Group,  the Company offers to assist
retailers in the  placement of displays and the  selection of titles to optimize
available  display space,  and thereby to maximize  sales and incentive  payment
revenues. Based on its knowledge of local consumer preferences and the terms and
conditions of publisher  incentive  payment  programs,  the Company analyzes the
retailer's  store  layout,  customer  traffic  patterns  and  available  display
alternatives.  Thereafter,  the Company  consults  with its  retailer  client to
develop an appropriate display program.

         Generally, retailers undertake a comprehensive redesign of the checkout
display space on three-year cycles. As a result of its marketing experience, the
Company is  frequently  engaged to provide  services  with respect to the entire
redesign process including, fixture design and assisting the retailer in product
selection,   plan-o-gramming  and  vendor  negotiations.  The  Company  provides
additional  services to  retailers  including  vendor  billing  and  collection,
fixture prototype reviews and supervision of fixture installation in the stores.
In June 1997,  K-Mart  Corporation  contracted  with the Company to provide such
services with respect to the reconfiguration of display fixtures in the checkout
area of its  stores.  The  new  merchandising  units  which  display  magazines,
confections and selected general merchandise illustrate the applicability of the
Company's  existing  services  beyond  magazines  to other high volume  consumer
products.

                                       24
<PAGE>
         Periodical  Information  Network. The Company's large and sophisticated
database of magazine industry information has resulted in it becoming a magazine
information  center which  management  believes is used by many companies in the
magazine industry to formulate their publishing and distribution strategies. PIN
is a  comprehensive  system  designed  to  use  current  computer  technologies,
including CD-ROM, to effectively  manage all elements of the Company's  database
including  information  packaging and efficient  inbound,  outbound access.  The
network  provides  access  to  periodically   updated   historical   information
concerning  the titles and quantity of each title sold by retailers for analysis
purposes.   Several   leading   publishers  have  subscribed  to  PIN.  The  PIN
subscription  agreement  provides that the Company will furnish each  subscriber
with a historical database of sales information and quarterly updates capable of
generating three general types of reports: total sales, sales by class of trade,
and sales by retailer.  Each report ranks titles in order of sales  volume,  and
provides other sales related information, including sales efficiencies, category
contributions  and total  sales  ranking.  For such  database,  subscribers  pay
service fees equal to a one-time  enrollment fee and quarterly  update fees. PIN
subscriptions  have a term of one  year,  which  is  automatically  renewed  for
successive  one-year terms unless either party terminates by notice to the other
not later than ninety days before commencement of the next renewal term.

         Marketing  and  Promotional   Program.  As  part  of  its  full-service
philosophy,  the Company  offers its clients advice and  suggestions  concerning
specialized  marketing and promotional  programs which may include, for example,
special  mainline and checkout  displays and  cross-promotions  of magazines and
products of interest to readers of such magazines.  Such services are offered to
enhance  single  copy  magazine  sales by the  Company's  clients,  and  thereby
increase  service  revenues due the Company in connection with the submission of
incentive  payment  claims;  accordingly,  no separate  charge is made for these
services.

         Administrative   Support.   The  Company  assists   retailers  to  more
efficiently  conduct  their  magazine  sales  operations  through   computerized
inventory control,  automated pricing updates and management  reporting.  During
the fourth  quarter of fiscal  1998,  the  Company  intends to  introduce  a new
administrative  support service enabling publishers and retailers to efficiently
verify  and  correct  price  changes  and  other  information  contained  in the
magazine's uniform product code ("UPC").

Growth Opportunities

         Expansion  of  Services  to  New  Product  Categories.   The  Company's
information services have been designed to efficiently and accurately accumulate
and manage  sales data with respect to sales of low cost,  high volume  consumer
products.  While the  Company's  services,  including  PIN and the  Advance  Pay
Program,  were developed for use in the magazine industry,  the Company has been
engaged to provide its  services in  connection  with  integrated  magazine  and
confections  displays and expects to offer its  services  for use in  connection
with other consumer products, such as soft drinks and batteries.

                                       25
<PAGE>
         Development of New and Enhanced Products and Services.  The Company was
founded and believes that its future  success will be dependent upon its ability
to anticipate the  informational  needs of existing and potential clients and to
develop and  introduce,  in a timely  manner,  new products  and services  which
address such needs.  A portion of the proceeds of this  offering are expected to
be used to continue the Company's  development of new and enhanced  products and
services.  The  Company  encourages  creativity  and  originality  in its  sales
personnel  and  believes  that one of the keys to the growth of the  Company has
been the  willingness  of senior  management  to  implement  product and service
solutions suggested by the Company's personnel to address the needs of customers
with whom they interact. In addition, Messrs. Flegel and Lee, as well as various
members of the Company's senior  management and sales staff,  periodically  meet
with consumers to discuss industry trends and informational requirements.  After
identifying  an  unsatisfied  consumer  need,  members of the  Company's  senior
management  and sales team meet to design new or enhanced  products and services
addressing such consumer need.  Thereafter,  a team is appointed to develop such
products and services for introduction to the market.

Customers/Clients

         The Company provides  services to  approximately  710 operators of mass
merchandise,  grocery,  convenience and pharmacy  stores located  throughout the
United States and eastern Canada. Such retailers include Wal-Mart Stores,  Inc.,
Kmart Corporation,  Target Stores, Inc., Food Lion, Inc. and W.H. Smith, Inc. In
addition,  the  Company  provides  market  data to  publishers,  including  Time
Distribution Services, ICD/The Hearst Corp. and Globe Marketing Services. All of
the  Company's  services  are  rendered  pursuant to short term  contracts  and,
accordingly, the Company's clients are under no long term contractual obligation
to continue to employ the Company's services.

Marketing and Sales

         The Company  markets its  services  through its own direct sales force.
The  Company's  sales  group  consists  of seven  regional  managers  and  three
divisional vice  presidents.  Each manager is assigned to a specific  geographic
territory  and  is  responsible  for  the  preparation  of  quotations,  program
presentations  and the general  development of sales,  as well as maintenance of
existing accounts, within his or her assigned territory.

Competition

         Competition  among  providers  of many of the  Company's  products  and
services,  particularly  the processing of incentive  payment claims,  is highly
competitive.  While such  competition  is  fragmented,  the  Company  recognizes
approximately  32 direct  competitors,  all of which are  closely  held  private
companies.  The Company  believes  that, in virtually all cases,  it is the sole
provider of magazine  incentive  payment  claim  services to its clients and the
Company's clients do not perform such services on their own behalf. Based on its
review of the industry and informal  discussions  with magazine  publishers  and
retailers, the Company believes that none of its direct competitors have greater
financial,  technological,  marketing  and  sales  resources  than the  Company.
However,  it is possible that certain  services  offered by the Company could be
performed  directly by its retail customers or otherwise offered or performed in
the future by publishers,  distributors or other organizations, such as Nielsen,
IRI and Audit Bureau of  Circulation.  Many of such  organizations  have greater
financial,  technological,  marketing  and  sales  resources  than the  Company.
Additionally,  competitors may develop new or different  service  programs which
are  perceived by customers to be of similar or superior  quality at the same or
lower prices than the Company's services.

         Management further believes that the principal  competitive  factors in
the  retail  information  industry  include  information  access,  technological
support, accuracy, system flexibility, financial stability, customer service and
reputation. The Company believes it competes effectively with respect to each of
the above factors.

                                       26
<PAGE>
Properties

         The Company conducts its operations from 11 office facilities,  located
in  St.  Louis,  Missouri;  New  York,  New  York;  Chicago  Heights,  Illinois;
Schaumburg,  Illinois;  Oklahoma City, Oklahoma;  San Antonio,  Texas; Cranberry
Township, Pennsylvania; Canton, Ohio; Fair Lawn, New Jersey; Woodstock, Georgia;
and  Mississauga,  Ontario,  Canada.  These  facilities  contain an aggregate of
approximately 19,000 square feet of space. Each of the facilities is occupied by
the  Company  under  leases  containing  terms  and  conditions  believed  to be
comparable  to those  prevailing in the market in which the facility is located.
The Company  believes  that each of such  facilities  may be  relocated  without
material expense or delay, and that suitable  alternative  office facilities are
available in each market on comparable terms, if required.

         In addition,  the Company's  data  processing  center,  located in High
Point, North Carolina, contains approximately 13,900 square feet and is occupied
under a written lease with 711 Gallimore  Partnership,  a North Carolina general
partnership ("711  Partnership"),  expiring in 2012. Such lease provides for the
payment of monthly rent of  approximately  $14,000,  subject to  adjustment  for
taxes,  insurance  and  utilities.  See  "MANAGEMENT-Certain  Relationships  and
Related Transactions."

Management Information Systems

         The Company uses a customized  software system to accumulate and manage
sales data in connection  with its  processing of claims and  maintenance of the
PIN database  under a license from a third party which has been  retained by the
Company to service and upgrade the Company's software system. This sophisticated
software system is of a type used by several companies engaged in the collection
of sales incentive payments in the magazine industry.  Although the Company uses
several  service  marks in connection  with its  business,  it believes that its
business is not  dependent  on the  strength of its service  marks or any of its
intellectual property rights.

Legal Proceedings

         The Company is not a party to any legal proceedings, other than routine
claims and lawsuits arising in the ordinary course of business. The Company does
not believe that such claims and  lawsuits,  individually  or in the  aggregate,
will have a material adverse effect on the Company's business.

Employees

         As of August 31, 1997,  the Company  employed 125 persons,  of whom 108
were employed on a full-time basis and 17 were employed on a part-time basis. Of
such  persons,  31 are engaged in  administrative  activities  and two devote at
least a portion of their  efforts to research and  development  activities.  The
Company's employees are not subject to a collective  bargaining  agreement.  The
Company considers its relations with its team members to be good.

                                       27
<PAGE>
                                   MANAGEMENT

         The  following  table sets forth  certain  information  concerning  the
directors and executive officers of the Company:

Name                                Age     Position

S. Leslie Flegel                    60      Director, Chairman and Chief
                                            Executive Officer

William H. Lee                      46      Director, President and Chief
                                            Operating Officer

John P. Watkins                     42      Chief Administrative Officer and
                                            President-Retail Services

Dwight L. DeGolia                   52      Executive Vice President

Robert B. Dixon                     46      Executive Vice President and
                                            President-Periodical Information
                                            Management

W. Brian Rodgers                    32      Assistant Secretary and Chief
                                            Financial Officer

Jason S. Flegel                     32      Sr. Vice President of RDA Operations

       

   Stephen E. Borjes                48      President-Display Group    

Timothy A. Braswell                 68      Director

Harry L. "Terry" Franc, III         61      Director

Aron Katzman                        59      Director

Randall S. Minix                    47      Director


         Each of the Executive  Officers is a full-time employee of the Company.
Non-employee  directors  of the  Company  devote such time to the affairs of the
Company as is necessary and appropriate. Set forth below are descriptions of the
backgrounds of the Executive Officers and Directors of the Company:

         S. Leslie  Flegel has been a  director,  Chairman  and Chief  Executive
Officer of the Company since its inception in     March      1995. For more than
14 years prior thereto,  Mr. Flegel was the principal  owner and chief executive
officer of Display  Information  Systems Company ("DISC"),  a predecessor of the
Company.

         William  H. Lee has been a  director,  President  and  Chief  Operating
Officer  of  the  Company  since  its  inception  in      March       1995.  For
approximately 14 years prior thereto,  Mr. Lee was the principal owner and chief
executive  officer of  Periodical  Marketing and  Management,  Inc.  ("PMM"),  a
predecessor of the Company.

         John  P.  Watkins  has  served  as  Chief  Administrative  Officer  and
President-Retail  Services  since February 1, 1996. For more than 16 years prior
thereto,  Mr. Watkins served in several  senior  management  positions with Food
Lion, Inc., a seven billion dollar retail grocery chain.  From September 1992 to
July 1995,  Mr.  Watkins  served as Senior Vice  President  and Chief  Operating
Officer and as a member of the Board of Directors of Food Lion, Inc.

         Dwight L. DeGolia has served as Executive Vice President of the Company
since its  commencement  of  operations  in May 1995.  For more than seven years
prior  thereto,  Mr.  DeGolia  served as Executive  Vice  President of Sales and
Marketing for DISC.  From 1986 to 1993, Mr. DeGolia also served as a director of
Advanced Marketing Services, a leading supplier of books to wholesale clubs.

                                       28

<PAGE>
         Robert B.  Dixon  became  Executive  Vice  President  and  President  -
Periodical  Information  Management  in June 1995.  For more than 13 years prior
thereto,  Mr. Dixon served as President  and was the  principal  shareholder  of
Dixon's Modern Marketing Concepts, Inc. and related entities.

         W. Brian  Rodgers has served as Assistant  Secretary of the Company and
Chief Financial  Officer since October 1996.  Prior to joining the Company,  Mr.
Rodgers  practiced  for seven years as a Certified  Public  Accountant  with BDO
Seidman, L.L.P.

         Jason S. Flegel has served as Senior Vice  President of RDA  Operations
since  June  1996.  Prior  thereto,   and  since  the  Company's   inception  in
   March      1995,  Mr. Flegel served as Vice President - Western  Region.  Mr.
Flegel was an owner and the Chief Financial  Officer of DISC. Jason S. Flegel is
the son of S. Leslie Flegel.

       

            Stephen E. Borjes has served as President of the Display Group since
September 1, 1997.  For more than 20 years,  Mr.  Borjes held several  positions
with Dixie News Co. ("Dixie  News") and the News Group,  which  purchased  Dixie
News in 1994. His latest position at News Group was Vice President of operations
for the distribution centers in Charlotte and Winston-Salem, North Carolina, and
Johnston City, Tennessee.    

         Timothy  A.  Braswell  has  been a  director  of the  Company  since it
commenced  operations in May 1995. He established Braswell Investment Company, a
consultant and broker of wholesale magazine businesses in 1994 and is its owner.
For more than five years prior thereto, Mr. Braswell was the principal owner and
chief executive  officer of City News Co. and Dixie News Co., each of which is a
wholesale periodical company.

         Harry L. "Terry"  Franc,  III, has been a director of the Company since
it commenced  operations in May 1995. Mr. Franc is one of the founders of Bridge
Information Systems, Inc., a St. Louis,  Missouri-based  provider of information
services to the  securities  industry  ("BIS") and of BIS's  subsidiary,  Bridge
Trading  Company,  a registered  broker-dealer  and member of the New York Stock
Exchange ("BTC"). For more than 20 years, Mr. Franc has served as a director and
an Executive Vice President of BIS and an Executive Vice President of BTC.

         Aron Katzman has served as a director of the Company since it commenced
operations in May 1995. Mr.  Katzman is the President of New Legends,  Inc., one
of St. Louis' leading country club/residential  communities.  For more than five
years prior to May 1994,  when it was sold,  Mr.  Katzman served as the Chairman
and Chief Executive Officer of Roman Company,  a manufacturer and distributor of
fashion  custom  jewelry.  Mr.  Katzman is a member of the board of directors of
Phonetel Technologies, an American Stock Exchange listed company.

         Randall  S.  Minix has served as a  director  of the  Company  since it
commenced  operations in May 1995. For more than five years,  Mr. Minix has been
the  managing  partner  of  Minix,  Morgan &  Company,  L.L.P.,  an  independent
accounting firm headquartered in Greensboro, North Carolina.

                                       29
<PAGE>
         The Board of Directors of the Company consists of six members,  each of
whom serve in such  capacity for a three year term or until a successor has been
elected and qualified,  subject to earlier  resignation,  removal or death.  The
number of  directors  comprising  the Board of  Directors  may be  increased  or
decreased by  resolution  adopted by the  affirmative  vote of a majority of the
Board of Directors.  The Company's  Articles of Incorporation and Bylaws provide
for three classes of directorships  serving staggered three year terms such that
one-third of the directors are elected at each annual  meeting of  shareholders.
The term of office of Messrs. Flegel and Lee will continue until the 1998 annual
meeting of  shareholders,  the terms of Messrs.  Katzman and Minix will continue
until the 1999 annual meeting of shareholders and the terms of Messrs.  Braswell
and Franc will continue until the 2000 annual meeting of shareholders.

         The  Board  of  Directors  of the  Company  has  established  an  Audit
Committee,  a  Compensation  Committee,  a Finance  Committee and an Acquisition
Committee.  The Audit  Committee  is comprised  of two  non-employee  directors,
presently Messrs.  Minix and Katzman, and has the responsibility of recommending
the firm that will serve as the Company's  independent  auditors,  reviewing the
scope  and  results  of  the  audit  and  services  provided  by  the  Company's
independent accountants,  and meeting with the financial staff of the Company to
review  accounting  procedures  and  policies.  The  Compensation  Committee  is
comprised of three non-employee directors,  presently Messrs. Katzman,  Braswell
and Franc,  and has been given the  responsibility  of reviewing  the  financial
records of the  Company to  determine  overall  compensation  and  benefits  for
executive  officers of the Company and to establish and  administer the policies
which govern employee salaries and benefit plans. The Finance Committee is to be
comprised of two  directors.  Presently,  Mr. Franc serves as one member and the
other   position  is  vacant.   The  Finance   Committee   has  been  given  the
responsibility  of  monitoring  the  Company's  capital   structure,   reviewing
available   alternatives   to  satisfy  the  Company's   liquidity  and  capital
requirements and  recommending  the firm or firms which will provide  investment
banking  and  financial   advisory  services  to  the  Company.   The  Company's
Acquisition Committee is comprised of three directors,  presently Messrs. Franc,
Braswell and Katzman,  and has been given the  responsibility  of monitoring the
Company's  search for  attractive  acquisition  opportunities,  consulting  with
members of management to review plans and strategies for the  achievement of the
Company's  external growth  objectives and  recommending  the firm or firms that
will serve as advisors  to the  Company in  connection  with the  evaluation  of
potential business combinations.

                                       30
<PAGE>
Executive Compensation

         The following table summarizes information concerning cash and non-cash
compensation paid to or accrued for the benefit of the named executive  officers
for all services rendered in all capacities to the Company and its predecessors.
<TABLE>

                           SUMMARY COMPENSATION TABLE
<CAPTION>

                                                                Annual Compensation
Name of Principal                                                                               Other Annual       All Other
   Position                                 Year              Salary            Bonus         Compensation(a)    Compensation
   --------                                 ----              ------            -----         ---------------    ------------

<S>                                         <C>             <C>                 <C>                <C>            <C>
S. Leslie Flegel                            1997            $227,500            $78,856            $30,624        $97,542(b)
 Chairman and Chief Executive               1996             200,000             26,543             30,995              -
 Officer                                    1995             171,875                  -             22,425              -

William H. Lee                              1997            $224,830            $30,000            $13,944              -
 President and Chief Operating              1996             192,646                  -             19,006              -
 Officer                                    1995             145,000             60,000             25,937              -

Dwight L. DeGolia                           1997            $140,000                  -            $11,223         $4,773(b)
 Executive Vice President                   1996             134,884                  -             16,739              -
                                            1995              97,358                  -              9,790              -

John P. Watkins                             1997            $150,000                  -            $11,891              -
  Chief Administrative Officer and          1996                   -                  -                  -              -
  President-Retail Services                 1995                   -                  -                  -              -

Robert B. Dixon                             1997            $150,000                  -            $13,907              -
 Executive Vice President and               1996             114,000           $ 50,000              5,458              -
 President-Periodical Information           1995              36,000            128,500             26,982              -
 Management


<FN>
(a)      Reflects  personal  benefits derived by Messrs.  Flegel,  Lee, DeGolia,
         Watkins and Dixon  primarily in connection with personal use of Company
         automobiles,  country club membership dues and life insurance premiums.
         In fiscal 1997 the estimated incremental cost to the Company of the use
         by  Messrs.  Flegel,  Lee,  DeGolia,   Watkins  and  Dixon  of  Company
         automobiles   was   $10,339,   $8,650,   $6,090,   $7,800  and  $8,597,
         respectively.  In fiscal 1996, such cost was $11,444,  $6,234,  $6,360,
         $-0- and $3,158,  respectively.  In fiscal 1995, such cost was $10,417,
         $8,753, $5,728, $-0- and $-0-, respectively.

         In fiscal 1997,  the estimated  incremental  cost to the Company of the
         membership dues paid on behalf of Messrs. Flegel, Lee, DeGolia, Watkins
         and Dixon was $11,192, $2,239, $5,133, $3,330 and $5,310, respectively.
         In fiscal 1996, such cost was $11,503, $4,738, $4,751, $-0- and $2,300,
         respectively.  In fiscal 1995,  such cost was $8,212,  $4,356,  $4,751,
         $-0-, and $2,300, respectively.


                                       31

<PAGE>
         In fiscal 1997, the estimated  incremental  cost to the Company of life
         insurance  premiums  paid on behalf of Messrs.  Flegel,  Lee,  DeGolia,
         Watkins  and  Dixon  was   $9,093,   $3,056,   $-0-,   $761  and  $-0-,
         respectively.  In fiscal 1996,  such cost was $8,048,  $8,033,  $5,628,
         $-0-, and $-0-,  respectively.  No life insurance premiums were paid on
         behalf of the officers in fiscal 1995.

(b)      Represents  compensation  awarded  by the  Company  and  used to  repay
         certain indebtedness of the named executive officer to a predecessor of
         the Company  incurred in connection  with subchapter S earnings of such
         predecessor.  If the  Over-Allotment  Option  is  exercised,  the first
         82,000  shares sold as a result  thereof will be sold by Mr. Flegel and
         the proceeds used to retire the principal  balance and accrued interest
         of Mr.  Flegel's  indebtedness to the Company which is in the amount of
         approximately   $245,000.   Accordingly,   the  Company   expects  that
         compensation  of  similar  type  will not be paid in the  future to Mr.
         Flegel.    See    "MANAGEMENT-Certain    Relationships    and   Related
         Transactions."
</FN>
</TABLE>

Director Compensation

         With  the  exception  of Mr.  Minix,  who is paid in  cash,  under  the
Company's  present  policy,  each  director  of the  Company  who is not also an
employee of the Company  receives $1,000 payable in shares of Common Stock,  for
each meeting of the Board of Directors attended.  Directors are also entitled to
be reimbursed for expenses  incurred by them in attending  meetings of the Board
of Directors and its committees.

Employment Agreements with Named Executive Officers.

         Pursuant to an agreement effective February 1, 1996, John P. Watkins is
to be employed by the Company for a minimum  period of two years as President of
the Retail Services Group and Chief Administrative  Officer. As compensation for
services  rendered to the Company,  the  agreement  provides for Mr.  Watkins to
receive an annual base salary of $150,000. In addition,  Mr. Watkins is eligible
to receive a pay performance  bonus of up to 50% of his base salary in an amount
which is determined by reference to specified  criteria including total revenue,
net income  and stock  performance.  Mr.  Watkins  has  agreed to  refrain  from
disclosing  information  confidential  to the Company or  engaging,  directly or
indirectly,  in  activities  competitive  to the Company  during the term of his
employment and for two years thereafter.

                                       32
<PAGE>
       

         Under the  terms of a written  agreement  with the  Company,  Dwight L.
DeGolia has agreed to refrain from  disclosing  information  confidential to the
Company or engaging directly or indirectly, in any activity which is competitive
with the business of the Company  during the term of his  employment and for two
years thereafter.

         The Company is required as a condition to consummation of this offering
to enter into employment agreements with S. Leslie Flegel, William H. Lee and W.
Brian Rodgers effective as of the date of this Prospectus. Under the agreements,
which expire  January 31, 1999,  (subject to renewal),  Mr. Flegel will serve as
the Chairman of the Board and Chief Executive Officer of the Company in exchange
for annual base  compensation  of $255,000,  Mr. Lee will serve as President and
Chief Operating  Officer of the Company in exchange for annual base compensation
of $240,573,  and W. Brian Rodgers will serve as Chief Financial  Officer of the
Company in exchange for annual base compensation of $100,000,  subject to annual
adjustment by the  Compensation  Committee of the Board of Directors  (the "Base
Compensation").  In the event the employment of any such person with the Company
is terminated for reasons other than for cause, permanent disability or death or
there occurs a significant reduction in the position, duties or responsibilities
thereof (a  "Termination")  within two years following a "Change of Control" (as
defined  in the  agreement  and  which  does not  include  this  offering),  the
discharged  person will be entitled to an  additional  bonus of 300% of the Base
Compensation  payable in the fiscal year in which such Termination  occurs. Such
person also will agree to refrain from  disclosing  information  confidential to
the Company or engaging,  directly or  indirectly,  in the rendition of services
competitive with those offered by the Company  during the term of his employment
agreement and for two years thereafter, without the prior written consent of the
Company.

         In addition,     all  employees,  including  named  executive  officers
are      eligible  to receive a portion of a bonus pool funded by the Company in
an  amount  equal to 8% of  pretax  income  if such  pretax  income  is equal to
budgeted  pretax  income,  plus 10% of any pretax income which exceeds  budgeted
pretax income but is less than or equal to 150% of budgeted pretax income,  plus
12% of any pretax  income which  exceeds  150% of budgeted  pretax  income.  The
amount received by each  participant is determined on a  discretionary  basis by
Messrs. Flegel and Lee subject to the approval of the Board of Directors.

Certain Relationships and Related Transactions.

         From time to time,  the Company and its  predecessors  have  engaged in
various transactions with its directors, executive officers and other affiliated
parties. The following paragraphs summarize certain information  concerning such
transactions  and  relationships  which have occurred during the past two fiscal
years or which are presently proposed.

                                       33
<PAGE>
         Predecessor Transactions

         S. Leslie Flegel,  Chairman and Chief Executive  Officer of the Company
and Dwight L. DeGolia,  Executive Vice President of the Company,  have from time
to time received  cash  advances  from DISC, a subchapter S  predecessor  of the
Company  with  respect to  distribution  of the  Subchapter  S earnings  of such
corporation.  The largest aggregate amount of such  indebtedness  outstanding at
any time since February 1, 1996 was     $270,675     and $22,093 and at July 31,
1997, such  outstanding  balances were $221,485 and $22,093,  respectively.  All
such advances are evidenced by  promissory  notes in favor of the Company.  Such
notes  bear  interest  at the rate of 7.34% per annum,  and are  payable in five
equal annual installments.

         PMM,  a  predecessor  of the  Company  incurred  a debt to  Timothy  A.
Braswell, a director of the Company, on March 1, 1991 in the amount of $300,000,
which accrued interest at the rate of 10.00% per annum. The indebtedness matured
on January 1, 1996 and was paid in full on the maturity date.

         On June 28, 1991, PMM entered into a written lease with 711 Partnership
in which Mr.  William  H. Lee,  President  and Chief  Operating  Officer  of the
Company,     is a      partner,  whereby 711  Partnership  leases to the Company
certain office space in High Point,  North  Carolina.  The lease,  as amended in
January  1996,  provides  for annual  rent of $168,072  and expires in 2012.  In
fiscal  1996 and  fiscal  1997,  the  Company  paid rent to 711  Partnership  of
$147,275 and $157,498, respectively.

       

         Under the terms of a written  lease entered into prior to the Company's
acquisition  of  Dixon's  Modern  Marketing  Concepts,  Inc.,  Robert B.  Dixon,
Executive Vice President and President-Periodical  Information Management of the
Company,  provides the Company with office space in Chicago  Heights,  Illinois.
The lease  provides for annual rent of $36,000 and expired on December 31, 1996.
In fiscal  1996 and 1997,  the  Company  paid Mr.  Dixon  $36,000  and  $36,000,
respectively, in rent.

                                       34
<PAGE>
         Company Transactions

         Data-Pros,  Inc. ("Data-Pros"),  a corporation in which    Mr. Lee is a
shareholder    ,  provided the Company with data processing services.  In fiscal
1996 and 1997, the Company paid Data-Pros  $306,751 and $274,893,  respectively,
for such  services.  On January 1, 1997,  the  Company  purchased  the assets of
Data-Pros for $45,000.

         2532 Investments,  Inc., a North Carolina  corporation in which Mr. Lee
is a  shareholder,  has  occasionally  provided  the Company  with the use of an
airplane. In fiscal 1996 and 1997, the Company paid 2532 Investments $57,926 and
$0,  respectively in consideration  for the use of the airplane.  During the six
months  ended  July 31,  1997,  the  Company  paid  2532  Investments  $5,200 in
consideration for the use of the airplane.

         On March 11, 1996,  the Company  sold an aggregate of 20,000  shares of
its Preferred Stock in transactions exempt from the registration requirements of
the  Securities  Act,  to  Cameron  Capital  Ltd.  ("Cameron"),  and  Timothy A.
Braswell,  Harry L. Franc    III    ,  and Aron Katzman,  each a director of the
Company.  Cameron and Messrs.  Braswell,  Franc and  Katzman  purchased  15,000,
2,250, 500 and 2,250 shares, respectively.  The Company received payment for the
shares from each of the purchasers in the amount of $100 per share.

         In July 1997,  the holders of the Company's  1996 Series 7% Convertible
Preferred  Stock  exchanged all 5,600  outstanding  shares for 186,667 shares of
Common   Stock  at  an  effective   exchange   price  of  $3.00  per  share  and
non-transferable  warrants    , expiring in 2000,     to purchase 310,710 shares
of Common Stock at an exercise price of $3.00 per share.

         In September 1997, the Company issued to    Messrs.  Katzman, Franc and
Braswell,  non-transferable  warrants,  expiring  in  2000,      to  purchase an
aggregate  of 89,289  shares of Common  Stock at an exercise  price of $3.00 per
share.  The  Company  expects  that  such  warrants  will be  deemed  to have an
aggregate value ranging from $30,000 to $50,000.

         James Looman,  a shareholder and employee of the Company,  provides the
Company with office space in Canton,  Ohio,  under the terms of a written  lease
dated June 1, 1996.  The lease  provides  for annual rent of $24,000.  In fiscal
1997, the Company paid Mr. Looman $14,000 in rent.

         The  terms of the  foregoing  transactions  were not  negotiated  on an
arms-length  basis,  but were  ratified  by a majority  of the  independent  and
disinterested outside directors who had access, at the Company's expense, to the
Company's  legal counsel.  All future  transactions  between the Company and its
officers, directors, principal shareholders and affiliates will be approved by a
majority  of the  independent  and  disinterested  outside  directors,  who have
access, at the Company's expense, to the Company's legal counsel, and must be on
terms no less favorable to the Company than could be obtained from  unaffiliated
third parties under similar circumstances.

                       PRINCIPAL AND SELLING SHAREHOLDERS

         The following  table sets forth certain  information as of September 4,
1997,  concerning the beneficial ownership of the Company's Common Stock by: (i)
each person  known by the Company to be the  beneficial  owner of more than five
percent  of the  outstanding  Common  Stock,  (ii)  all  directors,  (iii)  each
executive  officer  named in the Summary  Compensation  Table  contained in this
Prospectus,  and (iv) all directors  and executive  officers of the Company as a
group.  Each person named has sole voting and  investment  power with respect to
the shares indicated, except as otherwise stated in the notes to the table:

                                       35

<PAGE>
<TABLE>
<CAPTION>

                                                   Beneficial Ownership       Number of Shares      Beneficial Ownership
                                                     Prior to Offering        Being Offered(a)      After the Offering(a)
                                                     -----------------        ----------------      ---------------------
 Name and Address
of Beneficial Owner                                 Amount        Percent                             Amount      Percent
- -------------------                                 ------        -------                             ------      -------
<S>                                               <C>               <C>              <C>             <C>            <C>
S. Leslie Flegel                                  1,443,471         24.0             82,000(b)       1,361,471      17.0
   11644 Lilburn Park Road
   St. Louis, Missouri 63146

William H. Lee                                  1,105,434(c)        18.4                 -         1,105,434(c)     13.8
   711 Gallimore Dairy Road
   High Point, North Carolina 27265

Cameron Capital Ltd.                              712,829(d)        11.3                 -           717,829(d)      8.9
   10 Cavendish Road
   Hamilton, HM 19, Bermuda

Timothy A. Braswell                               513,262(e)         8.5                 -           513,262(e)      6.4
   711 Gallimore Dairy Road
   High Point, North Carolina 27265

Robert B. Dixon                                     248,760          4.1           151,884   (f)      96,876         1.2
   907 Park Drive
   Flossmoor, Illinois 60422

Aron Katzman                                      170,121(e)         2.8                 -           170,121(e)      2.1
   10 Layton Terrace
   St. Louis, Missouri 63124

Dwight L. DeGolia                                 152,099   (g)      2.5                 -        152,099   (g)      1.9
   11644 Lilburn Park Road
   St. Louis, Missouri 63146

Harry L. Franc, III                                42,167   (h)        *                  -         42,167   (h)      *
   19 Briarcliff
   St. Louis, Missouri 63124

James W. Looman                                   117,155   (i)      1.9             66,166         50,991   (i)      *
   2454 Whipple Ave., N.W.
   Canton, OH  44708

John P. Watkins                                    27,521   (j)        *                  -         27,521   (j)      *
   711 Gallimore Dairy Road
   High Point, North Carolina  27265

Randall S. Minix                                      5,785           *                   -               5,785       *
   5502 White Blossom Drive
   Greensboro, North Carolina 27410

All directors and                                   3,859,231(k)   62.8             233,884        3,625,347(k)   44.5    
executive officers
as a group (12 persons)

   *Less than 1%

                                       36

<PAGE>
<FN>
(a)      These  shares  will be sold only upon  exercise  of the  Over-Allotment
         Option.  If the  Over-Allotment  Option is not  exercised in full,  the
         first  82,000  shares  offered  will  be  sold  by Mr.  Flegel  and any
         additional  shares  subject to the  Over-Allotment  Option will be sold
         proportionately by the remaining Selling Shareholders.

(b)      All of the proceeds from the sale of such shares will be used to retire
         the indebtedness of Mr. Flegel to the Company. Accordingly, the Company
         will  indirectly  receive the proceeds  from the sale of these  shares.
            Mr. Flegel is a director,   the Chairman and Chief Executive Officer
         of the Company. See "MANAGEMENT."    

(c)      Includes exercisable options to acquire 9,818 shares of Common Stock at
         an exercise price of $2.42 per share.

(d)      Includes exercisable warrants to acquire 300,000 shares of Common Stock
         at an exercise price of $3.00 per share.

(e)      Includes  exercisable warrants to acquire 40,180 shares of Common Stock
         at an exercise price of $3.00 per share.

(f)         Mr. Dixon is the Executive Vice President and President - Periodical
         Information Management of the Company. See "MANAGEMENT."    

(g)      Includes exercisable options to acquire 2,182 shares of Common Stock at
         an exercise price of $2.42 per share.

(h)      Includes  exercisable  warrants to acquire 8,930 shares of Common Stock
         at an exercise price of $3.00 per share.

(i)      Includes  exercisable options to acquire 33,057 shares and 1,454 shares
         of Common  Stock at an exercise  price of $5.30 per share and $2.42 per
         share, respectively.  Until acquired by the Company in 1996, Mr. Looman
         was the sole  shareholder  and  chief  executive  officer  of  Magazine
         Marketing,  Inc. After such acquisition,  Mr. Looman joined the Company
         as Vice-President.

(j)      Includes  exercisable options to acquire 24,793 shares and 2,727 shares
         of Common  stock at an exercise  price of $5.60 per share and $2.42 per
         share, respectively.

(k)      Includes  exercisable  options not listed  separately  above to acquire
            4,000      shares of Common stock at an exercise  price of $2.42 per
         share.
</FN>
</TABLE>

                          DESCRIPTION OF CAPITAL STOCK

Authorized and Outstanding Capital Stock

         The Company's  Articles of Incorporation  (the "Articles")  provide for
authorized capital of    18,528,925      shares, consisting of    16,528,925    
shares of Common  Stock,  $0.01  par  value  per share and  2,000,000  shares of
preferred  stock,  $0.01  par value per  share     ("Preferred  Stock")    .  At
September  4,  1997,  6,014,263  shares of Common  Stock were  outstanding.  The
following  summary  description of the capital stock of the Company is qualified
in its entirety by reference to the Articles.

                                       37
<PAGE>
Common Stock

         The  holders  of Common  Stock are  entitled  to cast one vote for each
share of record on all  matters to be voted on by  shareholders,  including  the
election  of  directors.  The  Company's  Articles  (and  Bylaws)  provide for a
classified  Board of Directors with three classes  serving  staggered three year
terms so that  approximately  one-third of the directors will be elected at each
annual meeting.  This provision could have the effect of delaying,  deferring or
preventing a change in control of the  Company.  Subject to payment or provision
for  full  cumulative   dividends  in  respect  of  any  outstanding  shares  of
   Preferred  Stock    ,  the  holders of Common  Stock are  entitled to receive
dividends  when  and if  declared  by the  Board  of  Directors  out of  legally
available  funds. In the event of liquidation,  dissolution or winding up of the
affairs of the  Company,  the holders of the Common  Stock are entitled to share
ratably in all remaining  assets  available for  distribution  to them after the
payment  of  liabilities  and after  provision  has been made for each  class of
stock,  including the Preferred Stock,  having preference over the Common Stock.
Holders of shares of Common Stock,  as such,  have no conversion,  preemptive or
other  subscription  rights,  and there are no redemption  provisions  generally
applicable  to the Common  Stock.  A holder of 91,938 shares of Common Stock has
been granted an option to sell such shares to the Company at a purchase price of
$4.84 per share subject to adjustment  and a second holder (who is an officer of
the  Company) of 82,644  shares of Common  Stock has also been granted a similar
option to such shares at a purchase price of $1.21 per share.

Preferred Stock

         The Company is authorized to issue up to 2,000,000  shares of Preferred
Stock.  The Board of Directors has the authority to issue Preferred Stock in one
or more series and to fix the number of shares constituting any such series, the
voting powers, designations,  preferences and relative, participating,  optional
or other special rights and qualifications, limitations or restrictions thereof,
including the dividend rights,  dividend rate,  terms of redemption,  redemption
price or prices, conversion and voting rights and liquidation preferences of the
shares  constituting  any  series,  without  any  further  vote or action by the
shareholders  of the Company.  The  issuance of Preferred  Stock by the Board of
Directors  could  adversely  affect the rights of holders of Common  Stock.  For
example,  issuance of  Preferred  Stock could  result in a series of  securities
outstanding  that would have  preferences  over the Common Stock with respect to
dividends and in liquidation and that could (upon conversion or otherwise) enjoy
all of the rights appurtenant to the Common Stock.

         The  authority  possessed  by the Board of Director to issue  Preferred
Stock  could  potentially  be used to  discourage  attempts  by others to obtain
control  of  the  Company  through  merger,   tender  offer,  proxy  or  consent
solicitation  or otherwise  by making such attempt more  difficult to achieve or
more  costly.   The  Board  of  Directors  may  issue  Preferred  Stock  without
shareholder  approval  and with voting  rights that could  adversely  affect the
voting power of holders of Common Stock.

Transfer Agent and Registrar

         The Transfer  Agent and Registrar  for the Common Stock is  ChaseMellon
Shareholder Services, L.L.C.

         CERTAIN PROVISIONS OF THE ARTICLES OF INCORPORATION AND BYLAWS

         The  Articles  and Bylaws of the  Company  contain  certain  provisions
regarding the rights and  privileges of     shareholders    ,  some of which may
have the effect of discouraging  certain types of  transactions  that involve an
actual  or  threatened  change  of  control  of  the  Company,  diminishing  the
opportunities  for  a     shareholder      to  participate   in  tender  offers,
including  tender  offers at a price above the then current  market value of the
Common Stock or over a    shareholder's      cost basis in the Common Stock, and
inhibiting  fluctuations  in the  market  price of the  Common  Stock that could
result from takeover  attempts.  These provisions of the Articles and Bylaws are
summarized below.

                                       38
<PAGE>
Size of Board, Election of Directors and Classified Board

         The Articles  provide that the number of directors  shall be fixed from
time to time as  provided  in the  Bylaws.  The Bylaws  provide for a minimum of
three  and a  maximum  of nine  persons  to serve on the  Board.  The  number of
directors  may  be  increased  or  decreased  by a  resolution  adopted  by  the
affirmative  vote of a majority of the Board.  The Articles further provide that
the Board may amend the Bylaws by action taken in  accordance  with such Bylaws,
except to the extent that any matters under the Articles or  applicable  law are
specifically reserved to the shareholders.

         The Bylaws provide that the Board will be divided into three classes of
directors, with the classes to be as nearly equal in number as possible, and one
of each such classes shall be elected each year to serve for a three-year term.

Shareholder Nominations and Proposals

         The  Company's  Bylaws  provide for  advance  notice  requirements  for
shareholder  nominations  and  proposals  at  annual  meetings  of the  Company.
Shareholders may nominate  directors or submit other proposals only upon written
notice to the Company not less than 120 days nor more than 150 days prior to the
date of the notice to  shareholders  of the previous  year's annual  meeting.  A
shareholder's  notice  also must  contain  certain  additional  information,  as
specified in the Bylaws. The Board may reject any proposals that are not made in
accordance  with the  procedures  set forth in the Bylaws or that are not proper
subjects of shareholder  action in accordance  with the provisions of applicable
law.

Calling Shareholder Meetings; Action by Shareholders Without a Meeting

         Matters to be acted upon by the  shareholders  at special  meetings are
limited to those which are specified in the notice thereof. A special meeting of
shareholders  may be called  by the  Board of  Directors,  the  Chairman  or the
President of the Company    or at the request in writing of shareholders holding
at least ten percent  (10%) of the outstanding  shares  entitled to vote at such
meeting    .  As required by Missouri law, the Bylaws provide that any action by
written  consent  of  shareholders  in lieu of a  meeting  must be signed by the
holders of all outstanding shares of Common Stock.

         The  foregoing  provisions  contained  in the  Articles  and Bylaws are
designed in part to make it more difficult and time consuming to obtain majority
control  of the  Board of  Directors  or  otherwise  to  bring a  matter  before
shareholders   without  the  Board's  consent,   and  therefore  to  reduce  the
vulnerability  of  the  Company  to  an  unsolicited  takeover  proposal.  These
provisions  are  designed  to enable the  Company to develop  its  business in a
manner which will foster its long-term  growth  without the threat of a takeover
not  deemed  by the Board to be in the best  interests  of the  Company  and its
shareholders, and to reduce, to the extent practicable, the potential disruption
entailed by such a threat.  However, these provisions may have an adverse effect
on the ability of  shareholders  to influence the  governance of the Company and
the possibility of  shareholders  receiving a premium above the market price for
their securities from a potential acquirer who is unfriendly to management.

                                       39
<PAGE>
Indemnification of Directors and Officers

         Sections 351.355(1) and (2) of The General and Business Corporation Law
of the State of Missouri provide that a corporation may indemnify any person who
was or is a party or is threatened to be made a party to any threatened, pending
or completed action,  suit or proceeding by reason of the fact that he is or was
a director,  officer, employee or agent of the corporation, or is or was serving
at the request of the corporation as a director,  officer,  employee or agent of
another  corporation,  partnership,  joint venture,  trust or other  enterprise,
against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement actually and reasonably incurred by such person in connection with
such  action,  suit or  proceeding  if the  person  acted in good faith and in a
manner  the  person  reasonably  believed  to be in or not  opposed  to the best
interests  of the  corporation  and,  with  respect  to any  criminal  action or
proceeding,  had no  reasonable  cause to  believe  such  person's  conduct  was
unlawful,  except  that,  in the case of an action or suit by or in the right of
the  corporation,  the  corporation  may  not  indemnify  such  persons  against
judgments and fines and no person shall be indemnified as to any claim, issue or
matter as to which  such  person  shall  have  been  adjudged  to be liable  for
negligence  or  misconduct  in the  performance  of  the  person's  duty  to the
corporation, unless and only to the extent that the court in which the action or
suit was  brought  determines  upon  application  that such person is fairly and
reasonably  entitled  to  indemnity  for  proper  expenses.  Section  351.355(3)
provides that, to the extent that a director,  officer, employee or agent of the
corporation  has been  successful  in the  defense of any such  action,  suit or
proceeding or in defense of any claim, issue or matter therein, the person shall
be  indemnified  against  expenses,  including  attorney's  fees,  actually  and
reasonably  incurred  by such person in  connection  with such  action,  suit or
proceeding.   Section  351.355(7)   provides  that  a  corporation  may  provide
additional  indemnification to any person  indemnifiable under subsection (1) of
(2), provided such additional indemnification is authorized by the corporation's
articles of incorporation or an amendment thereto or by a shareholder-  approved
bylaw or  agreement,  and  provided  further  that no person  shall  thereby  be
indemnified  against  conduct which was finally  adjudged to have been knowingly
fraudulent,  deliberately  dishonest or willful  misconduct or which involves an
accounting for profits pursuant to Section 16(b) of the Exchange Act.  Paragraph
9 of the Articles of  Incorporation  of the Company permits the Company to enter
into  agreements with its directors,  officers,  employees and agents to provide
such  indemnification as deemed appropriate.  Paragraph 9 also provides that the
Company may extend to its directors and executive officers such  indemnification
and additional indemnification.

         The Company has entered into an indemnification agreements with certain
of its  directors and officers.  The form of indemnity  agreement  provides that
each such person will be indemnified to the full extent  permitted by applicable
law  against  all  expenses  (including  attorneys'  fees),  judgments,   fines,
penalties and amounts paid in settlement of any threatened, pending or completed
action, suit or proceeding, on account of his services as a director and officer
of the Company or any other  company or enterprise in which he is serving at the
request of the Company,  or as a guarantor  of any debt of the  Company.  To the
extent the  indemnification  provided under the agreement exceeds that permitted
by applicable law, indemnification may be unenforceable or may be limited to the
extent it is found by a court of competent jurisdiction to be contrary to public
policy.

         The Company may procure and maintain a policy of insurance  under which
the directors and officers of the Company will be insured, subject to the limits
of the policy,  against  certain  losses  arising  from claims made against such
directors  and  officers by reason of any acts or omissions  covered  under such
policy in their respective capacities as directors or officers.

         Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Company pursuant to the foregoing provisions or otherwise,  the Company has been
advised  that in the opinion of the  Securities  and  Exchange  Commission  such
indemnification  is against public policy as expressed in the     Securities    
Act and is, therefore, unenforceable.

                                       40
<PAGE>
                         SHARES ELIGIBLE FOR FUTURE SALE

         Upon  completion of this  offering,  the Company will have  outstanding
8,014,263 shares of Common Stock. Of the shares, approximately     3,696,001    
shares,  including  those offered for sale in this  offering,  will be tradeable
without  restriction  under the Securities  Act. The remaining     4,318,262    
shares of Common Stock held by existing shareholders are "restricted" within the
meaning of Rule 144.  Subject to compliance with the provisions of Rule 144, all
of such shares  presently  are eligible for sale to the public,  notwithstanding
the fact that such shares have not been registered under the Securities Act.

         In general,  under Rule 144 as currently in effect, an affiliate of the
Company,  or  a  person  (or  persons  whose  shares  are  aggregated)  who  has
beneficially owned restricted securities for at least one year but less than two
years,  will be  entitled to sell in any  three-month  period a number of shares
that does not exceed the  greater  of (i) 1% of the then  outstanding  shares of
common stock  (approximately  80,142 shares  immediately after this offering) or
(ii)  the  average   weekly  trading  volume  during  the  four  calendar  weeks
immediately  preceding  the date on which  notice of the sales is filed with the
Securities  and Exchange  Commission.  Sales pursuant to Rule 144 are subject to
certain  requirements  relating to manner of sale,  notice and  availability  of
current  information  about the Company.  A person (or persons  whose shares are
aggregated)  who is not deemed to have been an  affiliate  of the Company at any
time during the 90 days immediately  preceding the sale and who has beneficially
owned his or her shares for at least two years is  entitled  to sell such shares
pursuant to Rule 144(k) without regard to the limitations described above.

         In accordance  with the provisions of an agreement which each director,
executive  officer and holder of more than 5% of the Common  Stock must  execute
and deliver to the  Representative  as a condition to the  consummation  of this
offering,  certain  restrictions  prohibiting  the sale of the     4,689,217    
shares of Common Stock  beneficially  held by such persons will be imposed.  The
restrictions  imposed by these  agreements will remain in effect for a period of
12  months  following  the  date of this  Prospectus     and  for the 12  months
thereafter,  such persons will be prohibited from selling more than  twenty-five
percent (25%) of such shares in any calendar  quarter    .  The agreements to be
executed by the existing  directors,  officers,  and shareholders of the Company
will  have no  effect  on the  date on which  shares  become  eligible  for sale
pursuant to Rule 144.

                                  UNDERWRITING

         The Underwriters  named below, for whom Donald & Co. Securities Inc. is
acting as representative (the "Representative"),  have severally agreed, subject
to the terms and conditions of the Underwriting  Agreement, to purchase from the
Company a total of  2,000,000  shares of Common  Stock.  The number of shares of
Common Stock that each  Underwriter has agreed to purchase is set forth opposite
its name:


                                                         Number of
             Underwriter                                   Shares
             -----------                                   ------

Donald & Co. Securities Inc.

                Total                                    2,000,000


                                       41
<PAGE>
         The  Underwriting  Agreement  provides  that  the  obligations  of  the
Underwriters  are subject to approval of certain legal matters by counsel to the
Underwriters and various other conditions  precedent,  and that the Underwriters
are  obligated  to purchase  all of the shares of Common  Stock  offered by this
Prospectus (other than the shares of Common Stock covered by the  over-allotment
option described below), if any are purchased.

         The  Company  has  been   advised  by  the   Representative   that  the
Underwriters  propose to offer the  shares of Common  Stock to the public at the
initial  offering  price set forth on the cover page of this  Prospectus  and to
certain dealers (who may include  Underwriters)  at that price less a concession
not in excess of $ _____ per share of Common Stock.  The Underwriters may allow,
and such dealers may reallow,  a concession not in excess of $_____ per share of
Common Stock to certain other dealers.  After the initial public  offering,  the
offering price and other selling terms may be changed by the Representative.

         The Selling  Shareholders have granted to the Representative an option,
exercisable  during  the 45-day  period  after the date of this  Prospectus,  to
purchase  from the     Selling  Shareholders      at the  offering  price,  less
underwriting  discounts  and  the  nonaccountable  expense  allowance,  up to an
aggregate of 300,000  additional  shares of Common Stock for the sole purpose of
covering over-allotments, if any.

         The Company has agreed to indemnify the  Underwriters  against  certain
liabilities, including liabilities under the Securities Act.

         The  Company has also  agreed to pay to the  Representative  an expense
allowance on a  nonaccountable  basis equal to 2% of the gross proceeds  derived
from the sale of the shares of Common Stock underwritten  (including the sale of
any  shares of  Common  Stock  subject  to the  Representative's  over-allotment
option), $25,000 of which has been paid to date.

         The Company has granted the  Representative for a period of three years
from the date hereof the right to have the Representative's  designee present at
         meetings of the Company's Board of Directors and each of its committees
   subject  to the right of the Company to exclude such  designee  under certain
circumstances    .  Such  designee  will be  entitled  to the same  notices  and
communications sent by the Company to its directors and to attend directors' and
committees'  meetings,  but will not be entitled to vote thereat.  Such designee
will also be entitled to receive the same  compensation  payable to directors as
members of the Board and its committees and all reasonable expenses in attending
such meetings.  The Representative has not named such designee as of the date of
this Prospectus.

                                       42
<PAGE>
         In connection with this offering, the Company has agreed to sell to the
Representative,  for  nominal  consideration,  the  right to  purchase  up to an
aggregate of 200,000 shares of Common Stock (the  "Representative's  Warrants").
The Representative's  Warrants are exercisable  initially at $_____ per share of
Common Stock (the  "Exercise  Price") for a period of four years  commencing one
year from the date hereof. The  Representative's  Warrants contain  antidilution
provisions providing for adjustment of the Exercise Price upon the occurrence of
certain  events,  including  (i) the  issuance of Common  Stock,  or  securities
exercisable or convertible  into Common Stock, at a price less than the Exercise
Price and (ii) any  recapitalization,  reclassification,  stock dividend,  stock
split,   stock   combination   or  similar   transaction.   In   addition,   the
Representative's Warrants grant to the holders thereof certain demand and "piggy
back"  rights for periods of four and six years,  respectively,  commencing  one
year from the date of this Prospectus with respect to the registration under the
Securities   Act  of  the  Common   Stock   issuable   upon   exercise   of  the
Representative's Warrants.

     The Company has agreed that,  upon the  consummation  of this offering,  it
will enter into a two year  consulting  agreement with the  Representative.  The
consulting  agreement will not require the  Representative  to devote a specific
amount of time in the  performance  of its duties  thereunder.  Pursuant to such
agreement,  the Representative  will provide the Company with investment banking
and  financial  consulting  services  at the rate of  $3,000  per  month for the
twenty-four months subsequent to the consummation of this offering (an aggregate
of $72,000).  Such services will include,  among other matters,  consulting with
the Company's management with respect to    shareholder     relations, corporate
expansion  and  long-term  financing.  In  the  event  that  the  Representative
originates  a  financing  or a  merger,  acquisition,  joint  venture  or  other
transaction to which the Company is a party, the Representative will be entitled
to receive a fee in consideration for the origination of such transaction.

         The offering price of the Common Stock was  determined by  negotiations
among the Company and the  Representative,  based in part upon the market  price
for the Common Stock as reported on         Nasdaq SmallCap.

         In connection  with this  offering,  certain  Underwriters  and selling
group  members  (if any) who are  qualified  market  makers on The Nasdaq  Stock
Market may engage in passive market making  transactions  in the Common Stock on
The Nasdaq Stock Market in  accordance  with Rule 103 of  Regulation M under the
Securities Exchange Act of 1934, as amended, during the five business days prior
to the pricing of the offering before the commencement of offers or sales of the
Common Stock. Passive market makers must comply with applicable volume and price
limitations  and must be identified as such. In general,  a passive market maker

                                       43

<PAGE>
must display its bid at a price not in excess of the highest independent bid for
such  security;  if all  independent  bids are lowered below the passive  market
maker's bid, however, such bid must then be lowered when certain purchase limits
are exceeded.

         Certain persons  participating in this offering may overallot or effect
transactions  which stabilize,  maintain or otherwise affect the market price of
the Common Stock at levels above those which might otherwise prevail in the open
market,  including by entering  stabilizing bids or effecting syndicate covering
transactions. A stabilizing bid means the placing of any bid or effecting of any
purchase,  for the purpose of pegging,  fixing or  maintaining  the price of the
common stock. A syndicate  covering  transaction means the placing of any bid on
behalf of the underwriting  syndicate or the effecting of any purchase to reduce
a short position created in connection with the offering.  Such transactions may
be effected on The Nasdaq  Stock  Market,  in the  over-the-counter  market,  or
otherwise. Such stabilizing, if commenced, may be discontinued at any time.

                                  LEGAL MATTERS

         The validity of the  Securities  offered hereby and certain other legal
matters in connection  with the sale of the shares of Securities  offered hereby
will be passed  upon for the  Company by  Gallop,  Johnson & Neuman,  L.C.,  St.
Louis, Missouri.  Certain legal matters relating to this offering will be passed
upon for the Underwriters by Parker Duryee Rosoff & Haft.

                                     EXPERTS

         The financial  statements of the Company as of January 31, 1997 and for
the fiscal years ending January 31, 1996 and 1997 included in the Prospectus and
the  Registration   Statement  and  the  financial  schedules  included  in  the
Registration  Statement  have been so  included in reliance on the report of BDO
Seidman, LLP, independent certified public accountants given on the authority of
said Firm as experts in accounting and auditing.

                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange of 1934 as amended (the "Exchange  Act"), and in accordance
therewith files reports,  proxy or information  statements and other information
with the Securities and Exchange  Commission (the  "Commission").  Such reports,
proxy or  information  statements  and other  information  can be inspected  and
copied at the  public  reference  facilities  maintained  by the  Commission  at
Judiciary Plaza, Room 1024, 450 Fifth Street, N.W., Washington,  D.C. 20549, and
at the following Regional Offices of the Commission: 7 World Trade Center, Suite
1500, New York, New York 10048; and Northwestern Atrium Center,  Suite 1400, 500
West Madison Street,  Chicago,  Illinois  60661.  Copies of such material can be
obtained at prescribed rates from the public reference section of the Commission
at 450 Fifth Street N.W., Washington, D.C. 20549 or retrieved electronically via
the internet at the  Commission's  web site  (http://www.sec.gov).  In addition,
reports,  proxy statements and other  information  concerning the Company may be
inspected  at the  offices  of The  Nasdaq  Stock  Market,  1735 K Street  N.W.,
Washington,  D.C.  20549 on which the Common  Stock is quoted.  The  Company has
filed  with  the  Commission  a  registration  statement  on Form  SB-2  herein,
(together  with all amendments  and exhibits,  referred to as the  "Registration
Statement")  under the Securities  Act of 1933, as amended,  with respect to the
shares of Common Stock offered  hereby.  This Prospectus does not contain all of
the information set forth in the Registration Statement,  certain parts of which
are omitted in accordance with the rules and regulations of the Commission.  For
further  information,  reference is hereby made to the  Registration  Statement.
Statements   contained  herein   concerning  the  provisions  of  documents  are
necessarily  summaries of such documents and each such statement is qualified in
its entirety by reference to the copy of the applicable  document filed with the
Commission.

                                       44

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                          INDEX TO FINANCIAL STATEMENTS

                                                                           Page
Unaudited Interim Financial Statements

    Unaudited Balance Sheet as of July 31, 1997

    Unaudited Statements of Operations for the six
    months ended July 31, 1997 and 1996

    Unaudited Statements of Cash Flows for the six
    months ended July 31, 1997 and 1996

    Notes to Unaudited Financial Statements

Audited Financial Statements

    Independent Auditors' Report

    Balance Sheet as of January 31, 1997

    Statements of Operations for the fiscal years
    ended January 31, 1997 and 1996

    Statements of Stockholders' Equity

    Statements of Cash Flows for the fiscal years
    ended January 31, 1997 and 1996

    Summary of Accounting Policies

    Notes to Financial Statements

                                       F-1

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                             Unaudited Balance Sheet


                                  July 31, 1997
- --------------------------------------------------------------------------------

Assets (Note 3)

Current

     Cash                                                      $         70,718


     Trade receivables (net of allowance for doubtful
         accounts of $374,289) (Note 5)                              15,336,384

     Notes receivable - officers (Note 2)                               108,530

     Other current assets                                               272,378

- --------------------------------------------------------------------------------
Total Current Assets                                                 15,788,010

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
Office equipment and furniture                                        2,030,361

Less accumulated depreciation and amortization                        1,313,535

- --------------------------------------------------------------------------------
Net Office Equipment and Furniture                                      716,826

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

Other Assets

     Notes receivable - officers (Note 2)                               135,048

     Goodwill (net of accumulated amortization of $134,267)           3,285,112

     Other                                                              154,050

- --------------------------------------------------------------------------------
Total Other Assets                                                    3,574,210
- --------------------------------------------------------------------------------
                                                               $     20,079,046
- --------------------------------------------------------------------------------

                                                         See accompanying notes
                                                        to financial statements

                                       F-2
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY


                             Unaudited Balance Sheet


                                                               July 31, 1997
- -----------------------------------------------------------------------------
Liabilities and Stockholders' Equity
Current
     Checks issued against future deposits                       $   438,188
     Accounts payable and accrued expenses                           660,306
     Due to retailers (Note 6)                                       167,741
     Income tax payable                                              555,350
     Deferred income taxes (Note 7)                                   72,000
     Current maturities of long-term debt (Note 3)                 2,213,235
- -----------------------------------------------------------------------------
Total Current Liabilities                                          4,106,820
- -----------------------------------------------------------------------------
Long-term Debt, less current maturities (Note 3)                  10,960,682
- -----------------------------------------------------------------------------
Deferred Income Taxes  (Note 7)                                      242,000
- -----------------------------------------------------------------------------
Total Liabilities                                                 15,309,502
- -----------------------------------------------------------------------------

Commitments and Contingencies

Redeemable Common Stock

     111,245 shares outstanding                                     503,820

- -----------------------------------------------------------------------------
Stockholders' Equity

     Common Stock, $.01 par - shares authorized
       20,000,000; outstanding 7,165,953                              71,659

     Additional paid-in capital                                    3,292,872

     Retained earnings                                               901,193

- -----------------------------------------------------------------------------
Total Stockholders' Equity                                         4,265,724
- -----------------------------------------------------------------------------

                                                                 $20,079,046

                                                        See accompanying notes
                                                        to financial statements

                                       F-3
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                       Unaudited Statements of Operations

<TABLE>
<CAPTION>
Six Months Ended July 31,                                      1997                  1996
- ----------------------------------------------------------------------------------------------
<S>                                                     <C>                   <C>
Service Revenues                                        $    5,459,668        $     2,633,958
Merchandise Revenues                                             8,348                124,540
- ----------------------------------------------------------------------------------------------
                                                             5,468,016              2,758,498
- ----------------------------------------------------------------------------------------------
Cost of Service Revenues                                     2,851,857              2,351,092
Cost of Merchandise Sold                                        32,720                 11,254
- ----------------------------------------------------------------------------------------------
                                                             2,884,577              2,362,346
- ----------------------------------------------------------------------------------------------
Gross Profit                                                 2,583,439                396,152
Selling, General and Administrative Expense                  1,062,128              1,671,502
- ----------------------------------------------------------------------------------------------
Operating Income (Loss)                                      1,521,311            (1,275,350)
- ----------------------------------------------------------------------------------------------
Other Income (Expense)
Interest income                                                 13,662                 16,240
Interest expense                                             (415,750)              (114,178)
Other                                                         (40,625)               (10,715)
- ----------------------------------------------------------------------------------------------
Total Other Income (Expense)                                 (442,713)              (108,653)
- ----------------------------------------------------------------------------------------------
Income (Loss) Before Income Taxes                            1,078,598            (1,384,003)
Income Tax (Expense) Benefit (Note 7)                        (489,000)                478,463
- ----------------------------------------------------------------------------------------------
Net Income (Loss)                                       $      589,598        $     (905,540)
- ----------------------------------------------------------------------------------------------
Earnings (Loss) per Share - Primary and Fully
   Diluted                                              $         0.07        $        (0.14)
- ----------------------------------------------------------------------------------------------
Weighted Average of Shares Outstanding - Primary and
   Fully Diluted                                             7,087,838              6,463,909
- ----------------------------------------------------------------------------------------------


</TABLE>

                                                         See accompanying notes
                                                         to financial statements
                                       F-4
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

<TABLE>
                       Unaudited Statements of Cash Flows

<CAPTION>

Six Months Ended July 31,                                                              1997                    1996
- --------------------------------------------------------------------------------------------------------------------------
<S>                                                                           <C>                    <C>
Operating Activities

     Net income (loss)                                                        $           589,598    $          (905,540)
     Adjustments to reconcile net income to
       cash used in operating activities:
          Depreciation and amortization                                                   184,851                  98,812
          Provision for losses on accounts receivable                                      38,672                (35,394)
          Impairment of investment in limited partnership                                  10,000                  10,000
          Loss on disposition of assets                                                     1,338                       -
          Increase in cash surrender value of life insurance                             (33,743)                       -
          Deferred income taxes                                                         (116,000)               (114,191)
          Services received in exchange for Common Stock                                    8,000                       -
          Changes in assets and liabilities:
              Increase in accounts receivable                                         (1,855,845)               (975,001)
              Decrease (increase) in other assets                                          51,739               (557,556)
              Decrease in checks issued against future deposits                       (2,787,840)                       -
              Increase (decrease) in accounts payable and accrued expenses                399,071               (573,797)
              (Decrease) increase in amounts due customers                               (31,834)                   2,098
- --------------------------------------------------------------------------------------------------------------------------
Cash Used in Operating Activities                                                     (3,541,633)             (3,050,569)
- --------------------------------------------------------------------------------------------------------------------------
Investing Activities

     Acquisition of Mike Kessler and Associates, Inc., net of cash acquired             (349,777)                       -
     Acquisition of Magazine Marketing, Inc.                                                    -               (275,000)
     Loan to affiliate                                                                    (5,820)                       -
     Loans to officers                                                                   (10,000)                       -
     Collections from related party                                                             -                  22,000
     Collections on notes receivable                                                            -                  32,475
     Proceeds from sale of fixed assets                                                     2,000                       -
     Proceeds from surrender of life insurance policies                                    83,959                       -
     Capital expenditures                                                               (125,521)               (115,360)
- --------------------------------------------------------------------------------------------------------------------------
Cash Used in Investing Activities                                                       (405,159)               (335,885)
- --------------------------------------------------------------------------------------------------------------------------
Financing Activities

     Proceeds from issuance of Common Stock                                                     -                  30,000
     Proceeds from issuance of Preferred Stock                                                  -               1,922,075
     Borrowings under credit facility                                                  17,218,000                 281,318
     Principal payments on credit facility                                           (13,393,000)                (62,420)
     Borrowings under short-term debt agreements                                                -               2,076,000
     Repayments under short-term debt agreements                                         (34,098)               (325,000)
     Registration costs                                                                  (58,310)                       -
     Preferred Stock dividends                                                                (3)                       -
- --------------------------------------------------------------------------------------------------------------------------
Cash Provided by Financing Activities                                                   3,732,589               3,921,973
- --------------------------------------------------------------------------------------------------------------------------
(Decrease) Increase in Cash                                                             (214,203)                 535,519

Cash, beginning of period                                                                 284,921                  23,828
- --------------------------------------------------------------------------------------------------------------------------
Cash, end of period                                                           $            70,718    $            559,347
- --------------------------------------------------------------------------------------------------------------------------

</TABLE>
                                                          See accompanying notes
                                                         to financial statements
                                       F-5
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                     Notes to Unaudited Financial Statements

- --------------------------------------------------------------------------------
1.     Unaudited Financial
       Statements              In  the  opinion  of  management,  the  unaudited
                               financial   information   as  of  July  31,  1997
                               contained   herein   reflects   all   adjustments
                               (consisting only of normal recurring adjustments)
                               necessary to fairly  present such  information in
                               accordance  with  generally  accepted  accounting
                               principles. The results of operations for the six
                               months  ended July 31,  1997 are not  necessarily
                               indicative  of the results to be expected for the
                               entire year.

2.     Related Party
       Transactions            The Company purchased $174,000 in data processing
                               services from an employment service company owned
                               by certain officers of the Company during the six
                               months ended July 31, 1996. The Company  acquired
                               this  employment  service  company for $45,000 on
                               January 1, 1997.

                               One of the  Company's  stockholders  also  owns a
                               majority of the stock of FMG, Inc.,  primarily an
                               investing company.  At July 31, 1996, the Company
                               had a  receivable  from FMG of  $31,171  at prime
                               plus .5%. The receivable was collected in full on
                               November 5, 1996.

                               The Company currently leases certain office space
                               from businesses controlled by stockholders of the
                               Company.  Amounts  paid for the office space were
                               approximately  $108,000  and  $95,000 for the six
                               months    ended   July   31,   1997   and   1996,
                               respectively.  The Company occasionally  charters
                               an airplane  owned by a partnership  in which one
                               of the Company's  stockholders  owns an interest.
                               Amounts paid to the  partnership  were $5,200 and
                               $0 for the six  months  ended  July 31,  1997 and
                               1996, respectively.

                               Certain  officers of the company,  have from time
                               to time, received cash advances from the Company.
                               The officers  executed  promissory notes in favor
                               of  the  Company  in  the  aggregate  amounts  of
                               $243,578. Such notes bear interest at the rate of
                               7.34% per annum.

                                       F-6
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                     Notes to Unaudited Financial Statements




3.     Long-term            Long-term debt consists of:
       Debt and Revolving
       Credit Facility

                            July 31,                                        1997
                            ----------------------------------------------------
                            Revolving Credit Facility             $   10,949,000

                            Note  payable to former owner of
                            Mike  Kessler  and   Associates,
                            Inc., payable in full on January
                            5,  1998,   interest  at  6.25%,
                            secured  by a letter  of  credit
                            for  $2,231,912  for the benefit
                            of the former owner                        2,150,000


                            Unsecured    note   payable   to
                            stockholder   (former  owner  of
                            Magazine    Marketing,    Inc.),
                            non-interest bearing, payable in
                            eight quarterly  installments of
                            $10,000, discounted based on the
                            Company's   effective  borrowing
                            rate                                          28,664

                            Term  note  payable  in  monthly
                            installments   of  $629  through
                            November 1999, collateralized by
                            an automobile                                 15,970

                            Obligations  under capital lease              30,283
                            ----------------------------------------------------
                            Total Long-term Debt                      13,173,917

                            Less current maturities                    2,213,235
                            ----------------------------------------------------
                            Long-term Debt                        $   10,960,682
                            ----------------------------------------------------


                                      F-7
<PAGE>
                            The  Company  has  an  agreement   providing  for  a
                            revolving loan up to  $12,500,000.  The bank has the
                            right to terminate the agreement  upon not less than
                            thirteen  months prior  written  notice.  Borrowings
                            bear interest at a rate related to the monthly LIBOR
                            index rate plus a  percentage  ranging  from 2.5% to
                            3.5%,  depending  upon the ratio of  funded  debt to
                            earnings before  interest,  taxes,  depreciation and
                            amortization (effectively 9.1875% at July 31, 1997).
                            Borrowings  are  secured by personal  guarantees  of
                            Messrs.  S.  Leslie  Flegel  and  William H. Lee and
                            their   spouses  and  by  a  security   interest  in
                            substantially  all the  Company's  assets  including
                            receivables,   inventory,   equipment,   goods   and
                            fixtures,  software,  contract  rights,  notes,  and
                            general intangibles.

                            The revolving loan agreement requires the Company to
                            maintain certain ratios and a specified level of net
                            worth,  restricts  payment of dividends,  and limits
                            additional   indebtedness.   The   Company   was  in
                            compliance with such ratios at July 31, 1997.


4.     Supplemental Cash
       Flow Information     Supplemental  information  on  interest  and  income
                            taxes paid is as follows:


                            Six Months Ended July 31,        1997         1996
                            ----------------------------------------------------

                            Interest Paid                  $ 359,000    $112,000

                            Income Taxes Paid (Refunded)   $(122,000)   $286,000
                            ----------------------------------------------------

                                      F-8
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                     Notes to Unaudited Financial Statements

                            On February 28,  1997,  7,721 shares of Common Stock
                            were   issued  as  a  dividend   to  the   Preferred
                            Stockholders.

5.     Advance Pay
       Program              The Company has  established an Advance Pay Program.
                            Under this  program the  Company  advances an agreed
                            upon percentage of the incentive  payments otherwise
                            due  the  retailer  from  magazine  publishers  upon
                            quarterly  submission  of claims for such  payments.
                            The claims otherwise due the retailer become due the
                            Company.  Included in trade  receivables at July 31,
                            1997  is  $11,159,322  due  the  Company  under  the
                            Advance  Pay  Program  (net  of  $3,782,255  due the
                            program  participants).  Income from the program was
                            approximately $1,838,000 and $483,000 during the six
                            months ended July 31, 1997 and 1996, respectively.

6.     Due to Retailers     The Company  has  arrangements  with  certain of its
                            customers  whereby  the  Company  is  authorized  to
                            collect  and  deposit  in its own  accounts,  checks
                            payable to its customers for incentive payments. The
                            Company  retains the service revenue related to such
                            payments and pays the customer the  difference.  The
                            Company  owes  retailers  $167,741  at July 31, 1997
                            under such arrangements.

7.     Income Taxes         Provision   for  federal  and  state   income  taxes
                            (benefit) in the statements of operations consist of
                            the following components:

                            Six Months Ended July 31,       1997        1996
                            ----------------------------------------------------
                            Current

                              Federal                     $482,000    $(295,463)
                              State                        123,000     (110,000)
                            ----------------------------------------------------
                            Total Current                  605,000     (405,463)
                            ----------------------------------------------------
                            Deferred

                              Federal                      (93,000)     (53,000)
                              State                        (23,000)     (20,000)
                            ----------------------------------------------------
                            Total Deferred                (116,000)     (73,000)
                            ----------------------------------------------------
                            Total Income Tax (Benefit)
                             Expense                      $489,000    $(478,463)
                            ----------------------------------------------------

                            Deferred income taxes reflect the net tax effects of
                            temporary differences between the carrying amount of
                            the assets and liabilities  for financial  reporting
                            purposes   and  the  amounts  used  for  income  tax
                            purposes.  The sources of the temporary  differences
                            and their effect on deferred taxes are as follows:

                            July 31,                                        1997
                            ----------------------------------------------------
                            Deferred Tax Assets
                              Allowance for doubtful accounts          $ 146,000
                              Deferred compensation                       22,000
                              Other                                       13,000
                            ----------------------------------------------------

                                      F-9
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                     Notes to Unaudited Financial Statements


                            ----------------------------------------------------
                            Total Deferred Tax Assets                    181,000
                            ----------------------------------------------------

                            Deferred Tax Liabilities

                              Income not previously taxed
                               under cash basis of accounting
                               for income tax purposes                   455,000

                              Depreciation                                25,000

                              Other                                       15,000
                            ----------------------------------------------------
                            Total Deferred Tax Liabilities               495,000
                            ----------------------------------------------------
                            Net Deferred Tax Liability                   314,000
                            ----------------------------------------------------
                            Classified as:

                              Current                                     72,000
                              Non-current                                242,000
                            ----------------------------------------------------
                            Net Deferred Tax Liability                 $ 314,000
                            ----------------------------------------------------

                                      F-10
<PAGE>
                            The following summary reconciles income taxes at the
                            maximum  federal  statutory  rate with the effective
                            rate for the first quarters of fiscal 1998 and 1997:


                            Six Months Ended July 31,        1997        1996
                            ----------------------------------------------------
                            Income tax expense (benefit)
                             at statutory rate            $ 367,000   $(470,000)

                            State income tax expense
                             (benefit), net of federal
                             income tax benefit              80,000     (58,000)

                            Non-deductible meals and
                             entertainment                   10,000      13,000

                            Non-deductible goodwill
                             amortization                    21,000       3,000

                            Non-deductible officers'
                             life insurance                   2,000      14,000


                            Other, net                        9,000      19,537
                            ----------------------------------------------------
                            Income Tax Expense (Benefit)  $ 489,000   $(478,463)
                            ----------------------------------------------------


8.    Business
      Combinations          On May 30,  1997,  the Company  acquired  all of the
                            stock of Mike Kessler and Associates, Inc. (MKA) for
                            $2,500,000 of which  $350,000 was paid upon closing.
                            The balance is due January 5, 1998 with  interest at
                            6.25%. Wachovia Bank of North Carolina,  N.A. issued
                            a standby  letter of credit for  $2,231,912  for the
                            benefit  of the  former  owner of MKA  covering  the
                            period from May 30, 1997  through  January 31, 1998.
                            The seller operated MKA as a business engaged in the
                            collection of retail  display  allowances for retail
                            store chains.  The Company has  continued  servicing
                            MKA's customer base.


                                      F-11
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                     Notes to Unaudited Financial Statements



                            This   transaction  has  been  accounted  for  as  a
                            purchase,   and   accordingly,    the   assets   and
                            liabilities have been recorded at fair market value.
                            Results of  operations  have been included as of the
                            effective  date  of the  transaction.  The  purchase
                            price exceeds the fair value of the assets  acquired
                            in the amount of $2,324,346.

9.    Preferred Stock       In  July  1997,  the  Company  exchanged  all  5,600
                            outstanding  shares of the Company's  1996 Series 7%
                            Convertible  Preferred  Stock  for an  aggregate  of
                            225,867 shares of Common Stock and  non-transferable
                            warrants   ,expiring   in   2000,       to  purchase
                            375,959  shares of Common Stock at an exercise price
                            of $2.48 per  share.  Such  exchange  resulted  in a
                            constructive dividend of $109,937 which was reported
                            in the fiscal quarter ending July 31, 1997.

10.  Reverse Stock
     Split                  On July 1, 1997, the Company's shareholders approved
                            a  proposal  which gave the Board of  Directors  the
                            authority  to  execute  a 1 for 1.21  reverse  stock
                            split.  As of the financial  statement  report date,
                            the Board of Directors  has not effected the reverse
                            stock split.

11.  Earnings Per
     Share                  In  calculating  earnings per share,  net income for
                            the six months  ended July 31, 1997 was reduced by a
                            constructive  dividend of $109,937,  which  resulted
                            from the exchange of all 5,600 outstanding shares of
                            Preferred  Stock for 225,867  shares of Common Stock
                            and  non-transferable warrants, expiring in 2000,to
                            purchase  375,959  shares  of  Common  Stock  at  an
                            exercise price of $2.48 per share.

12. Subsequent Events       In  September  1997,  the  Company  issued  to  Aron
                            Katzman, Harry L. Franc III and Timothy A. Braswell,
                            each a  director  of the  Company,  non-transferable
                            warrants   ,expiring  in  2000,      to  purchase an
                            aggregate  of 108,041  shares of Common  Stock at an
                            exercise  price of $2.48  per  share.  Although  the
                            effect of this  transaction  will be reported in the
                            third  quarter of fiscal 1998,  the Company  expects
                            that  such  warrants  will  be  deemed  to  have  an
                            aggregate value ranging from $30,000 to $50,000.

                            On August 4, 1997,  the Company  filed a preliminary
                            registration   statement  with  the  Securities  and
                            Exchange  Commission.  This statement is being filed
                            for the purpose of selling  approximately  2,000,000
                            shares of Common  Stock after  giving  effect to the
                            proposed 1 for 1.21 reverse stock split. The Company
                            anticipates  the aggregate  selling price of all the
                            securities to approximate  $8,000,000.  The proposed
                            issue date of these  securities is expected to be in
                            October, 1997.

                                      F-12

<PAGE>
Independent Auditors' Report




Board of Directors
The Source Information Management Company
St. Louis, Missouri

We have audited the balance sheet of The Source  Information  Management Company
as of January 31, 1997 and the related  statements of operations,  stockholders'
equity and cash flows for each of the two years in the period ended  January 31,
1997.  These  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all  material  respects,  the  financial  position  of  The  Source  Information
Management Company at January 31, 1997 and the results of its operations and its
cash flows for each of the two years in the period  ended  January  31,  1997 in
conformity with generally accepted accounting principles.



BDO Seidman, LLP
St. Louis, Missouri
March 27, 1997


                                      F-13

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                                  Balance Sheet

                                                               January 31, 1997
- --------------------------------------------------------------------------------
Assets (Note 4)
Current
  Cash                                                           $    284,921
  Trade receivables (net of allowance for doubtful
   accounts of $323,587) (Note 11)                                 12,922,738
  Income taxes receivable (Note 8)                                    171,305
  Notes receivable - officers (Notes 1 and 2)                          58,395
  Other current assets                                                 87,306
- --------------------------------------------------------------------------------
Total Current Assets                                               13,524,665
- --------------------------------------------------------------------------------
Office equipment and furniture (Note 5)                             1,823,004
Less accumulated depreciation and amortization                      1,191,668
- --------------------------------------------------------------------------------
Net Office Equipment and Furniture                                    631,336
- --------------------------------------------------------------------------------
Other Assets
  Notes receivable - officers (Notes 1 and 2)                         175,183
  Goodwill, net of accumulated amortization of
    $72,209 (Note 9)                                                1,022,824
  Cash surrender value of life insurance                              104,358
  Other                                                               111,283
- --------------------------------------------------------------------------------
Total Other Assets                                                  1,413,648
- --------------------------------------------------------------------------------
                                                                 $ 15,569,649
- --------------------------------------------------------------------------------


                     See accompanying summary of accounting
                   policies and notes to financial statements

                                      F-14

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                                  Balance Sheet

                                                             January 31, 1997
- --------------------------------------------------------------------------------
Liabilities and Stockholders' Equity
Current
  Revolving Line of Credit (Note 4)                            $    7,124,000
  Checks issued against future deposits                             3,225,668
  Accounts payable and accrued expenses                               559,441
  Due to retailers (Note 12)                                          199,575
  Deferred income taxes (Note 8)                                       24,000
  Current maturities of long-term debt (Note 3)                        69,203
- -----------------------------------------------------------------------------
Total Current Liabilities                                          11,201,887
- -----------------------------------------------------------------------------
Long-term Debt, less current maturities (Note 3)                       22,814
- -----------------------------------------------------------------------------
Deferred Income taxes (Note 8)                                        173,000
- -----------------------------------------------------------------------------
Total Liabilities                                                  11,397,701
- -----------------------------------------------------------------------------
Commitments (Note 5 and 6)
- -----------------------------------------------------------------------------
Redeemable Preferred Stock, $.01 par - shares authorized,
  2,000,000; outstanding, 5,600 (Note 10)                             522,506
Redeemable Common Stock,
  111,245 shares outstanding (Note 13)                                503,820
- -----------------------------------------------------------------------------
                                                                    1,026,326
- -----------------------------------------------------------------------------
Stockholders' Equity
  Common Stock, $.01 par - shares authorized,
     20,000,000; outstanding, 6,930,233                                69,302
  Additional paid-in-capital                                        2,745,180
  Retained earnings                                                   331,140
- -----------------------------------------------------------------------------
Total Stockholders' Equity                                          3,145,622
- -----------------------------------------------------------------------------
                                                                 $ 15,569,649


                     See accompanying summary of accounting
                   policies and notes to financial statements

                                      F-15

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                            Statements of Operations

Years Ended January 31,                            1997                1996
- --------------------------------------------------------------------------------
Service Revenues                               $ 7,056,270         $ 7,195,176
Merchandise Revenues                               242,177             926,008
- --------------------------------------------------------------------------------
                                                 7,298,447           8,121,184
- --------------------------------------------------------------------------------
Cost of Service Revenues                         4,862,207           3,859,409
Cost of Merchandise Revenues                       202,381             549,813
- --------------------------------------------------------------------------------
                                                 5,064,588           4,409,222
- --------------------------------------------------------------------------------
Gross Profit                                     2,233,859           3,711,962
Selling, General and Administrative
  Expense (Notes 1,2, 5 and 6)                   2,904,372           2,799,841
- --------------------------------------------------------------------------------
Operating Income (Loss)                          (670,513)             912,121
- --------------------------------------------------------------------------------
Other Income (Expense)
Interest income                                     30,628              25,403
Interest expense                                 (311,737)           (120,427)
Registration expense                                    -            (213,666)
Other                                             (28,883)             (5,437)
- --------------------------------------------------------------------------------
Total Other Income (Expense)                     (309,992)           (314,127)
- --------------------------------------------------------------------------------
Income (Loss) Before Income Taxes                (980,505)             597,994
Income Tax (Benefit) Expense (Note 8)            (377,188)             406,000
- --------------------------------------------------------------------------------
Net Income (Loss)                              $ (603,317)         $   191,994
- --------------------------------------------------------------------------------
Earnings (Loss) per Share - Primary and
   Fully Diluted                               $    (0.09)         $      0.03
- --------------------------------------------------------------------------------
Weighted Average of Shares Outstanding -
   Primary and Fully Diluted                     6,658,891           6,084,542
- --------------------------------------------------------------------------------
Pro Forma Amounts (unaudited)
  Income before income taxes                                       $   597,994
  Provision for income taxes (Note 8)                                  284,000
- --------------------------------------------------------------------------------
Net Income (unaudited)                                             $   313,994
- --------------------------------------------------------------------------------
Net Income per share (unaudited)                                   $      0.05
- --------------------------------------------------------------------------------

                     See accompanying summary of accounting
                   policies and notes to financial statements

                                      F-16
<PAGE>
<TABLE>

                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                       Statements of Stockholders' Equity

<CAPTION>
                                                      Common Stock                 Additional                              Total
                                                                                    Paid-in          Retained          Stockholders'
                                                                                    Capital          Earnings             Equity
                                        --------------------------------------
                                           Shares               Amount
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                       <C>                 <C>                 <C>              <C>               <C>
Balance, February 1, 1995                 5,340,000           $ 53,400            $ 195,520        $ 1,377,587       $ 1,626,507

Issuance of Common Stock
(Note 9)                                    959,389              9,594               (9,594)                 -                 -

Issuance of Common Stock                     75,000                750              225,375                  -           226,125

Reclassification of Subchapter S
retained earnings, net of tax, net
of distributions to stockholders
(Note 9)                                          -                  -              565,657           (592,657)          (27,000)

Net income for the year                           -                  -                    -            191,994           191,994
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, January 31, 1996                 6,374,389           $ 63,744            $ 976,958         $  976,924        $2,017,626

Issuance of Common Stock                      8,000                 80               29,920                  -            30,000

Conversion of 7% Preferred Stock
to Common Stock                             423,197              4,232            1,395,337                  -         1,399,569

Issuance of Common Stock to
purchase Magazine Marketing,
Inc. (Note 9)                               100,000              1,000              249,000                  -           250,000

Issuance of Common Stock in
payment of services                          15,132                151               51,599                  -            51,750

Dividend on Preferred Stock                   9,515                 95               42,366            (42,467)               (6)

Net loss for the year                             -                  -                    -           (603,317)         (603,317)
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, January 31, 1997                 6,930,233           $ 69,302          $ 2,745,180        $   331,140        $3,145,622
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>
                     See accompanying summary of accounting
                   policies and notes to financial statements

                                      F-17

<PAGE>
<TABLE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                            Statements of Cash Flows
<CAPTION>

Years Ended January 31,                                                  1997              1996
- --------------------------------------------------------------------------------------------------
<S>                                                                 <C>                <C>
Operating Activities
     Net income (loss)                                              $  (603,317)       $  191,994
     Adjustments to reconcile net cash
       used in operating activities:
         Depreciation and amortization                                  246,599           140,622
         Loss on disposition of equipment                                   299                 -
         Provision for losses on accounts receivable                    224,387           (35,149)
         Impairment of investment in limited partnership                 20,000            20,000
         Increase in cash surrender value of life insurance             (32,740)          (22,696)
         Write-off of uncollectible note receivable                           -            92,063
         Shareholder distribution                                             -           (27,000)
         Deferred income taxes                                         (259,064)          (59,000)
         Services received in exchange for Common Stock                  51,750                 -
         Changes in assets and liabilities:
           Increase in accounts receivable                           (8,789,885)       (1,765,173)
           Increase in other assets                                    (230,004)          (63,463)
           Increase in checks issued against future deposits          3,225,668                 -
           Increase (decrease) in accounts payable
            and accrued expenses                                       (513,110)          107,590
           Increase in amounts due customers                            116,120            29,137
- --------------------------------------------------------------------------------------------------
Cash Used in Operating Activities                                    (6,543,297)       (1,391,075)
- --------------------------------------------------------------------------------------------------
Investing Activities
     Acquisition of Magazine Marketing, Inc.                           (275,000)                -
     Loans to officers                                                        -           (33,990)
     Collections on notes receivable                                     29,715               483
     Collections from related party                                      53,171           280,884
     Capital expenditures                                              (276,729)         (197,331)
- --------------------------------------------------------------------------------------------------
Cash (Used in) Provided by Investing Activities                        (468,843)           50,136
- --------------------------------------------------------------------------------------------------
</TABLE>

                     See accompanying summary of accounting
                   policies and notes to financial statements


                                      F-18
<PAGE>
<TABLE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                            Statements of Cash Flows
<CAPTION>

Years Ended January 31,                                        1997                1996
- ------------------------------------------------------------------------------------------
<S>                                                           <C>              <C>
Financing Activities
     Proceeds from issuance of Common Stock                      30,000           226,125
     Proceeds from issuance of Preferred Stock                1,922,075                 -
     Borrowings under long-term debt agreements               9,791,000                 -
     Principal payments on long-term debt                    (2,756,121)        (183,387)
     Borrowings under short-term debt agreements              2,836,366         2,739,884
     Repayments under short-term debt agreements             (4,550,081)       (1,670,370)
     Preferred Stock dividends                                       (6)                -
- ------------------------------------------------------------------------------------------
Cash Provided by Financing Activities                         7,273,233         1,112,212
- ------------------------------------------------------------------------------------------
Increase (Decrease) in Cash                                     261,093          (228,727)

Cash, beginning of period                                        23,828           252,555
- ------------------------------------------------------------------------------------------
Cash, end of period                                         $   284,921       $    23,828
- ------------------------------------------------------------------------------------------
</TABLE>


                     See accompanying summary of accounting
                   policies and notes to financial statements

                                      F-19
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                         Summary of Accounting Policies

- --------------------------------------------------------------------------------
Basis of
Presentation             The  financial  statements  of The  Source  Information
                         Management  Company  reflect the  accounts of companies
                         formerly   known   as   Display   Information   Systems
                         Corporation (DISC),  Periodical Management & Marketing,
                         Inc. (PMM) and Dixon's Modern Marketing Concepts,  Inc.
                         and Tri-State  Stores,  Inc. (MMC). DISC and PMM merged
                         on  February  1,  1995 and the net  assets  of MMC were
                         merged on June 15, 1995, as discussed in Note 9.

Business                 The Source Information Management Company (the Company)
                         is a provider of merchandise management information and
                         related  services  primarily  in  connection  with  the
                         display   and   marketing   of   magazines   and  other
                         periodicals.   The   Company   assists   retailers   in
                         monitoring,   documenting,   claiming  and   collecting
                         incentive   payments,   primarily  from  publishers  of
                         periodicals, and performs consulting and other services
                         in exchange for service  revenues.  The Company obtains
                         merchandising  revenue  from (a)  consulting  and other
                         services rendered to clients on other than a commission
                         basis and (b) the sale,  as  principal  or  broker,  of
                         merchandise  to  the  Company's  retailer  clients  for
                         resale by them.

Concentrations of
Credit Risk              Services  are  provided to mass  merchandise,  grocery,
                         convenience and pharmacy  stores  throughout the United
                         States and in Eastern Canada.  Management  periodically
                         performs  credit   evaluations  of  its  customers  and
                         generally does not require  collateral.  At the balance
                         sheet date, the Company had no concentrated credit risk
                         with any individual customer.

Revenue
Recognition              Service  revenues are  recognized  during the period in
                         which  services are performed.  Merchandising  revenues
                         are recognized in the period in which the merchandising
                         services are provided.

Equipment and
Furniture                Equipment   and   furniture   are   stated   at   cost.
                         Depreciation is computed using the straight-line method
                         for  financial  reporting and  accelerated  methods for
                         income tax purposes over the estimated  useful lives of
                         5 to 7 years.

Income Taxes             Income  taxes  are  calculated   using  the  asset  and
                         liability  method  specified  by Statement of Financial
                         Accounting  Standards No. 109,  "Accounting  for Income
                         Taxes."

Goodwill                 Goodwill represents the excess of the cost of a company
                         acquired over the fair value of the net assets acquired
                         which is amortized over 15 years.

Pro Forma
Information              Pro forma data is presented  for 1996 which  reflects a
                         provision for income taxes as if DISC, an S corporation
                         prior to the merger  discussed  in Note 9, had not been
                         an S  corporation  in 1996.  Pro forma net  income  per
                         share  for 1996 has been  determined  by  dividing  pro
                         forma net  income  by the  weighted  average  number of
                         common shares outstanding during the year.

                                      F-20
<PAGE>

                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                         Summary of Accounting Policies
- --------------------------------------------------------------------------------
Stock-Based
Compensation             The Company  grants stock options for a fixed number of
                         shares to employees with an exercise price greater than
                         or equal to the fair value of the shares at the date of
                         grant.  The Company accounts for stock option grants in
                         accordance with Accounting Principles Board Opinion No.
                         25,  "Accounting  for Stock Issued to  Employees"  (APB
                         Opinion   No.   25).   That   Opinion   requires   that
                         compensation  cost  related to fixed stock option plans
                         be recognized only to the extent that the fair value of
                         the  shares  at the grant  date  exceeds  the  exercise
                         price.   Accordingly,   the   Company   recognizes   no
                         compensation expense for its stock option grants.

                         In October  1995,  the Financial  Accounting  Standards
                         Board,   issued   Statement  of  Financial   Accounting
                         Standards   No.  123,   "Accounting   for   Stock-Based
                         Compensation"  (SFAS  No.  123).  SFAS No.  123  allows
                         companies to continue to account for their stock option
                         plans  in  accordance  with APB  Opinion  No.  25,  but
                         encourages  the  adoption  of a new  accounting  method
                         based on the  estimated  fair value of  employee  stock
                         option.   Pro  forma  net  loss  and  loss  per  share,
                         determined  as if  the  Company  had  applied  the  new
                         method, are disclosed within Note 6.

Accounting
Estimates                The  preparation of financial  statements in conformity
                         with generally accepted accounting  principles requires
                         management  to  make  estimates  and  assumptions  that
                         affect the reported  amounts of assets and  liabilities
                         and disclosure of contingent  assets and liabilities at
                         the date of the financial  statements  and the reported
                         amounts of revenues and expenses  during the  reporting
                         period.   Actual   results   could  differ  from  those
                         estimates.

Long-Lived
Assets                   In  March  1995,   Statement  of  Financial  Accounting
                         Standards  No. 121  "Accounting  for the  Impairment of
                         Long-Lived  Assets and for Long-Lived  Assets  Disposed
                         Of" ("SFAS No. 121) was issued.  SFAS No. 121  requires
                         that   long-lived   assets  and  certain   identifiable
                         intangibles  to be held and used or  disposed  of by an
                         entity be received for  impairment  whenever  events or
                         changes in  circumstances  indicate  that the  carrying
                         amount  of an  asset  may  not be  recoverable.  During
                         fiscal 1997,  the Company  adopted this  statement  and
                         determined  that no impairment  loss need be recognized
                         for applicable assets of continuing operations.

Reclassifications        Certain 1996 amounts have been  reclassified to conform
                         to the 1997 presentation.


                                      F-21
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------


1.     Related Party
       Transactions      The Company purchased data processing  services from an
                         employment service company owned by certain officers of
                         the  Company.  There were  approximately  $275,000  and
                         $307,000 of such  purchases  made during 1997 and 1996,
                         respectively.  The Company  purchased  this  employment
                         service company for $45,000 on January 1, 1997.

                         One of the Company's  stockholders also owns a majority
                         of the  stock  of FMG,  Inc.,  primarily  an  investing
                         company.  At  January  31,  1996,  the  Company  had  a
                         receivable  from FMG of $53,171 at prime plus .5%.  The
                         receivable was collected in full on November 5,1996.

                         The Company  has been  engaged by  Specialty  Marketing
                         Co.,  Inc., a  corporation  in which Robert B. Dixon is
                         the  principal   shareholder,   to  provide  consulting
                         services.  In fiscal 1996 Specialty Marketing Co., Inc.
                         paid  the  Company  $85,611  in  consideration  for the
                         Company's services.

                         The Company  currently  leases certain office space and
                         has, in the past,  leased an airplane from partnerships
                         controlled by stockholders of the Company. Amounts paid
                         for the office  space were  $207,498  and  $183,275 for
                         1997  and  1996,  respectively.  Amounts  paid  for the
                         airplane  were  $0  and  $57,926  for  1997  and  1996,
                         respectively.

                         Certain  officers  of the  company,  have  from time to
                         time,  received  cash  advances  from the Company.  The
                         officers  executed  promissory  notes  in  favor of the
                         Company  in the  aggregate  amounts of  $233,578.  Such
                         notes bear  interest at the rate of 7.34% per annum and
                         are  payable in five  equal  installments  which  began
                         April 1996.

2.  Notes Receivable     Officers

                         The notes  receivable  relate to  advances  to  certain
                         officers  of the  Company.  The notes bear  interest at
                         7.34% and are payable in five equal annual  payments of
                         $69,489 which began April 1996. These notes are current
                         and the  Company is unaware of any  circumstances  that
                         would  negatively  impact the  collectibility  of these
                         notes.

                         Other

                         The  Company  had a  $120,000  unsecured,  non-interest
                         bearing  note  from  a  non-affiliated   company  which
                         required quarterly  installments of $6,000 through June
                         2000.  The note was stated net of  discount  of $27,454
                         which was computed  using a 10% imputed  interest rate.
                         On March 31,  1996 the  debtor  defaulted  on the note.
                         Based on the  financial  condition  of the debtor,  the
                         note was written off  resulting in a charge to selling,
                         general  and  administrative  expenses  during the year
                         ended January 31, 1996 of $92,063.


                                      F-22

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------
3.     Long-term         Long-term debt consists of:
       Debt

                         January 31,                                     1997
                         -------------------------------------------------------

                         Unsecured note payable to stockholder
                         (former owner of Magazine Marketing,
                         Inc.), non-interest bearing, payable
                         in eight quarterly installments of
                         $10,000, discounted based on the
                         Company's effective borrowing rate            $ 46,710
                         -------------------------------------------------------
                         Obligations under capital lease (Note 5)        45,307
                         -------------------------------------------------------
                         Total Long-term Debt                            92,017

                         Less current maturities                         69,203
                         -------------------------------------------------------
                         Long-term Debt                                $ 22,814
                         -------------------------------------------------------

                         Annual  maturities  of  long-term  debt are as follows:
                         1998 - $69,203; 1999 - $22,814.

4.     Revolving
       Line of Credit    The Company has an agreement  providing  for  revolving
                         loans up to  $12,500,000.  The  bank  has the  right to
                         terminate  the  agreement  upon not less than  thirteen
                         months prior written  notice.  Borrowings bear interest
                         at a rate related to the monthly  LIBOR index rate plus
                         a percentage ranging from 2.5% to 3.5%,  depending upon
                         the ratio of funded debt to earnings  before  interest,
                         taxes,   depreciation  and  amortization   (effectively
                         8.0039% at January 31, 1997). Borrowings are secured by
                         personal  guarantees  of Messrs.  S. Leslie  Flegel and
                         William  H. Lee and  their  spouses  and by a  security
                         interest  in  substantially  all the  Company's  assets
                         including receivables,  inventory, equipment, goods and
                         fixtures, software, contract rights, notes, and general
                         intangibles.

                         The revolving  loan  agreement  requires the Company to
                         maintain  certain  ratios and a specified  level of net
                         worth,  restricts  payment  of  dividends,  and  limits
                         additional   indebtedness.   The  Company  was  not  in
                         compliance  with  certain  ratios at January 31,  1997,
                         and,  consequently,  the debt has  been  classified  as
                         current.  However,  the Company  has  received a waiver
                         from the bank  stating  that  noncompliance  with these
                         ratios is not considered a default at January 31, 1997.

5.     Commitments       Leases

                         The Company leases office space, an apartment, computer
                         equipment,  and vehicles  under leases that expire over
                         the  next  five  years.  The  Company  also  leases  an
                         administrative  facility  from a related party under an
                         operating lease that expires over the next 16 years. In
                         most  cases,  management  expects  that  in the  normal
                         course of business,  leases will be renewed or replaced
                         with  other  leases.  Rent  expense  was  approximately
                         $427,000 and  $410,000 for the years ended  January 31,
                         1997 and 1996,  respectively.  Amounts  paid to related
                         parties   included   in   total   rent   expense   were
                         approximately  $207,000 and $240,000 for 1997 and 1996,
                         respectively.


                                      F-23

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         Office  equipment  and  furniture  includes  $71,066 at
                         January 31, 1997 for  equipment  leases which have been
                         capitalized.  Accumulated  amortization  was $35,148 at
                         January 31,  1997.  Lease  amortization  is included in
                         depreciation and amortization expense.

                         Future minimum payments,  by year and in the aggregate,
                         under capital leases and noncancelable operating leases
                         with  initial  or  remaining  terms of one year or more
                         consisted of the following at January 31, 1997:

                                                      Capital        Operating
                           Year Ending January 31,     leases          leases
                          ------------------------------------------------------
                           1998                       $37,481       $  458,791
                           1999                        13,688          261,300
                           2000                            --          184,600
                           2001                            --          163,891
                           2002                            --          155,215
                           Thereafter                      --        1,477,950
                          ------------------------------------------------------
                           Total minimum lease
                            payments                   51,169       $2,701,747
                                                                    ----------
                           Amount representing
                            interest                    5,862
                          ------------------------------------------------------
                           Present Value of Net
                            Minimum Lease Payments    $45,307
                          ------------------------------------------------------

                         Litigation

                         The  Company  has  pending  certain  legal  actions and
                         claims incurred in the normal course of business and is
                         actively  pursuing the defense thereof.  In the opinion
                         of  management,  these  actions  and  claims are either
                         without  merit or are covered by insurance and will not
                         have  a  material   adverse  effect  on  the  Company's
                         financial position.

6.     Employee          Profit Sharing and 401(k) Plan
       Benefit Plans
                         The  Company has a combined  profit  sharing and 401(k)
                         Plan.  Annual   contributions  to  the  profit  sharing
                         portion  of the Plan  are  determined  by the  Board of
                         Directors  and may not exceed  the  amount  that may be
                         deducted  for  federal  income  tax  purposes.   Profit
                         sharing  contributions  charged against operations were
                         $0 and $10,000 for the years ended January 31, 1997 and
                         1996, respectively.

                         Under the  401(k)  portion  of the Plan,  all  eligible
                         employees  may elect to  contribute  2% to 20% of their
                         compensation  up  to  the  maximum  allowed  under  the
                         Internal  Revenue Code. The Company matches one half of
                         an  employee's  contribution,  not to  exceed 5% of the
                         employee's  salary.  The amounts matched by the Company
                         during  the  years  ended  January  31,  1997  and 1996
                         pursuant  to this Plan were  approximately  $50,000 and
                         $40,000, respectively.

                                      F-24

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         Deferred Compensation Plan

                         During the current  year,  the Company  established  an
                         unfunded   deferred   compensation   plan  for  certain
                         officers,  who  elect  to defer a  percentage  of their
                         current   compensation.   The  Company  does  not  make
                         contributions  to the plan and is responsible  only for
                         the  administrative  costs  associated  with the  plan.
                         Benefits are payable to the participating officers upon
                         their  death or  termination  of  employment.  From the
                         deferred funds, the Company has purchased  certain life
                         insurance policies. However, the proceeds and surrender
                         value  of  these  policies  are not  restricted  to pay
                         deferred compensation benefits when they are due.

                         Stock Option Plan

                         In August  1995,  the  Company  established  The Source
                         Company  1995  Incentive  Stock  Option  Plan  for  key
                         employees and reserved  630,000  shares of common stock
                         for  such  plan.  Under  the  plan,  the  Stock  Option
                         Committee  may grant stock  options to key employees at
                         not less than one  hundred  percent  (100%) of the fair
                         market value of the Company's  Common Stock at the date
                         of  grant.  The  durations  and  exercisability  of the
                         grants  vary  according  to  the   individual   options
                         granted.  During 1997 the Company  granted  options for
                         225,000 shares, but had 125,000 shares forfeited. As of
                         January 31, 1997, options with a remaining  contractual
                         life of 5 years to purchase  100,000  shares at a price
                         of  $4.63  were  outstanding,   20,000  of  which  were
                         exercisable.

                         As discussed in the Summary of Accounting Policies, the
                         Company   applies   APB  Opinion  No.  25  and  related
                         interpretations    in   accounting   for   this   plan.
                         Accordingly,  no compensation  cost has been recognized
                         for its incentive  stock option plan. Had  compensation
                         cost for the  Company's  stockbased  compensation  plan
                         been  determined  based on the fair  value at the grant
                         dates for  awards  under the plan  consistent  with the
                         method of SFAS No. 123,  the Company' net loss and loss
                         per  share  would  have been  reduced  to the pro forma
                         amounts indicated below:

                         Year Ended January 31,                         1997
                         -------------------------------------------------------
                         Net loss                      As reported    (603,317)
                                                       Pro forma      (611,369)

                         Primary loss per share        As reported       (0.09)
                                                       Pro forma         (0.09)

                         Fully diluted loss per share  As reported       (0.09)
                                                       Pro forma         (0.09)
                         -------------------------------------------------------

                         The  fair  value  of  each  option  granted  in 1996 is
                         estimated on the date of grant using the  Black-Scholes
                         option-pricing     model     with     the     following
                         weighted-average  assumptions used: dividend yield of 0
                         percent;  risk-free  interest  rate  of  4.88  percent;
                         volatility  of .3; and  expected  lives of 1 year.  The
                         fair value of options granted during the year is $.66.

                                      F-25

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         Stock Award Plan

                         In  September  1996,  the  Company  adopted  The Source
                         Company Stock Award Plan for all employees and reserved
                         50,000 shares of Common Stock for such plan.  Under the
                         plan, the stock award committee, appointed by the board
                         of  directors  of  the  Company,  shall  determine  the
                         employees to whom awards shall be granted.

                         On September  18, 1996,  10,050  shares of Common Stock
                         were awarded to certain employees under the plan.

7.     Supplemental      Supplemental  information on interest  and income taxes
       Cash Flow         paid is as follows:
       Information

                         Years Ended January 31,         1997           1996
                         -------------------------------------------------------
                         Interest                      $ 285,000     $ 109,000
                         Income Taxes                  $ 264,000     $ 254,000
                         -------------------------------------------------------

                         Capital lease  obligations  of $15,687 and $59,095 were
                         incurred  in 1997  and  1996,  respectively,  when  the
                         Company entered into leases for new office equipment.

                         On August 30,  1996,  9,515 shares of common stock were
                         issued as a dividend to the preferred  stockholders  as
                         of that date.

                         During  1997 the  Company  issued  100,000  shares  and
                         111,245  shares of common stock in connection  with the
                         acquisitions  of Magazine  Marketing,  Inc. and Readers
                         Choice,  Inc.  (Note 9). During 1996 the Company issued
                         959,389  shares of common stock in connection  with the
                         acquisition of the Company by Periodico, Inc. (Note 9).

8.     Income Taxes      Provision for federal and state income taxes  (benefit)
                         in  the   statements  of  operations   consist  of  the
                         following components:

                         Year Ended January 31,        1997              1996
                         -------------------------------------------------------
                         Current
                          Federal                   $(102,768)         $355,000
                          State                       (15,356)          110,000
                         -------------------------------------------------------
                         Total Current               (118,124)          465,000
                         -------------------------------------------------------
                         Pro Forma (Unaudited)
                          Federal                                     (105,000)
                          State                                        (17,000)
                         -------------------------------------------------------
                         Total Pro Forma                              (122,000)
                         -------------------------------------------------------
                         Deferred
                          Federal                    (225,386)         (46,000)
                          State                       (33,678)         (13,000)
                         -------------------------------------------------------
                         Total Deferred              (259,064)         (59,000)
                         -------------------------------------------------------
                         Total Income Tax (Benefit)
                          Expense                   $(377,188)         $284,000
                         -------------------------------------------------------

                         Deferred  income  taxes  reflect the net tax effects of
                         temporary  differences  between the carrying  amount of
                         the  assets and  liabilities  for  financial  reporting

                                      F-26
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         purposes and the amounts used for income tax  purposes.
                         The  sources  of the  temporary  differences  and their
                         effect on deferred taxes are as follows:

                         January 31,                       1997         1996
                         -------------------------------------------------------
                         Deferred Tax Assets
                           Allowance for doubtful
                           accounts                     $ 126,000    $ 38,000
                           Deferred compensation           14,000           -
                           Other                            3,000           -
                         -------------------------------------------------------
                         Total Deferred Tax Assets        143,000      38,000
                         -------------------------------------------------------
                         Deferred Tax Liabilities
                           Income not previously taxes
                           under cash basis of
                           accounting for income tax
                           purposes                       312,000     446,000

                           Depreciation                    28,000      28,000
                         -------------------------------------------------------
                         Total Deferred Tax Liabilities   340,000     474,000
                         -------------------------------------------------------
                         Net Deferred Tax Liability       197,000     436,000
                         -------------------------------------------------------
                         Classified as:
                           Current                         24,000     110,000
                           Non-current                    173,000     326,000
                         -------------------------------------------------------
                         Net Deferred Tax Liability     $ 197,000    $436,000
                         -------------------------------------------------------

                         The following unaudited summary reconciles income taxes
                         at  the  maximum   federal   statutory  rate  with  the
                         effective  rate for 1997  and the pro  forma  effective
                         rate for 1996:

                         Year Ended January 31,           1997         1996
                         -------------------------------------------------------
                         Income tax (benefit) expense
                           at statutory rate           $(333,372)   $ 204,000
                         State income tax (benefit)
                           expense, net of federal
                           income tax benefit            (80,421)      52,000
                         Non-deductible meals and
                           entertainment                   35,320      26,000
                         Non-deductible officers'
                           life insurance                 (3,250)       4,300
                         Non-deductible goodwill
                           amortization                     2,306       2,300
                         Other, net                         2,229      (4,600)
                         -------------------------------------------------------
                         Income Tax (Benefit) Expense  $(377,188)    $284,000
                         -------------------------------------------------------

                                      F-27
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------
9.     Business          Pooling of Interests of DISC and PMM
       Combinations
                         On February 1, 1995 DISC and PMM merged into The Source
                         Company.  DISC  stockholders  exchanged  all  of  their
                         shares of common stock for  2,520,000  shares of Common
                         Stock  of The  Source  Company,  and  PMM  stockholders
                         exchanged  all of their  shares  of  common  stock  for
                         2,520,000 shares of Common Stock of The Source Company.
                         The  merger  has been  accounted  for as a  pooling  of
                         interests  and,  accordingly,  the Company's  financial
                         statements  have been restated for all periods prior to
                         the  merger  to  include  the  results  of  operations,
                         financial position, and cash flows of DISC and PMM.

                         The S  corporation  retained  earnings of DISC totaling
                         $462,389   representing   undistributed   earnings   on
                         February  1,  1995  has  been  credited  to  additional
                         paid-in capital net of deferred taxes of  approximately
                         $122,000 which has been recognized  through a charge to
                         income tax expense.

                         Acquisition of the Company by Periodico, Inc.

                         On  May  1,  1995  Periodico,   Inc.  (formerly  Garner
                         Investments,  Inc.)  acquired  the  Company  through an
                         exchange of stock.  Periodico  then changed its name to
                         The Source Company.

                         Since Periodico had no significant assets or operations
                         at the transaction  date, the transaction was accounted
                         for as an issuance of 959,389 shares of common stock by
                         the  Company  in   exchange   for  the  net  assets  of
                         Periodico,  which were  recorded  at  Periodico's  cost
                         basis and amounted to $0 at the transaction date.

                         Acquisition of Dixon's Modern Marketing
                         Concepts, Inc. and Tri-State Stores, Inc.

                         On June 15,  1995 the  Company  acquired  the assets of
                         Dixon's     Modern      Marketing  Concepts,  Inc.  and
                         Tri-State  Stores,  Inc.  (MMC) in exchange for 300,000
                         shares of Common  Stock of The Source  Company  and the
                         assumption  by the  Company of all the  liabilities  of
                         MMC.  The  transaction  has  been  accounted  for  as a
                         pooling of interests  and,  accordingly,  the Company's
                         financial statements have been restated for all periods
                         prior to the  acquisition  to  include  the  results of
                         operations,  financial position,  and cash flows of The
                         Source Company and MMC.

                         The S  corporation  retained  earnings of MMC  totaling
                         approximately  $225,000,   representing   undistributed
                         earnings on June 15, 1995 net of $27,000 distributed in
                         lieu of taxes to  shareholders,  has been  credited  to
                         additional paid-in capital.

                         Revenues  and net  income  (loss)  for  the  individual
                         entities  and  combined  prior to the  mergers  were as
                         follows:

                                      F-28
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------
                                                The
                                               Source
                                               Company        MMC      Combined
             -------------------------------------------------------------------
             February 1 to June 15, 1995
               Revenues                      $2,175,383   $ 435,529   $2,610,912
               Net income (loss)             $   96,829   $ (5,609)   $   91,220
             -------------------------------------------------------------------

                         Acquisition of Magazine Marketing, Inc.

                         On June 28, 1996 the Company  acquired all of the stock
                         of Magazine  Marketing,  Inc.  in exchange  for 100,000
                         shares of Common  Stock of the Company and  $275,000 in
                         cash. In addition, the Company shall pay $10,000 at the
                         end of each quarter for a two year period following the
                         closing date (or a total of $80,000).

                         The  transaction  has been  accounted for as a purchase
                         and, accordingly,  the assets and liabilities have been
                         recorded at fair market  value.  Results of  operations
                         have  been  included  as of the  effective  date of the
                         transaction.  The  purchase  price  of the  transaction
                         exceeded  the fair value of the assets  acquired in the
                         amount  of  $704,748  and is  being  amortized  over 15
                         years.

                         Acquisition of Readers Choice, Inc.

                         On June 30, 1996 the Company acquired all of the issued
                         and  outstanding  shares of  Readers  Choice,  Inc.,  a
                         wholly owned subsidiary of United Magazine Company,  in
                         exchange  for  111,245  shares of  Common  Stock of the
                         Company.  This  transaction has been accounted for as a
                         purchase and  accordingly,  the assets and  liabilities
                         have been  recorded  at fair market  value.  Results of
                         operations  have been included as of the effective date
                         of the  transaction.  This transaction did not meet any
                         of  the  conditions  to  be  considered  a  significant
                         business   combination.   The  purchase  price  of  the
                         transaction  exceeded  the  fair  value  of the  assets
                         acquired  in  the  amount  of  $280,507  and  is  being
                         amortized over 15 years.


10.    Redeemable
       Preferred
       Stock             The Company has authorized 2,000,000 shares of $.01 par
                         Preferred  Stock.  On March 13, 1996 65,000 shares were
                         designated  as 1996  Series  7%  Convertible  Preferred
                         Stock.  Rights and restrictions on the remaining shares
                         will be  established  if,  and  when,  any  shares  are
                         issued.

                         Each share of the 1996 Series 7% Convertible  Preferred
                         Stock   entitles   its  holder  to  receive  an  annual
                         dividend,   when  and  as  declared  by  the  Board  of
                         Directors,  of $7 per  share  payable  in shares of the
                         Company's  Common  Stock;  to convert it into shares of
                         Common Stock; to receive $100 per share in the event of
                         dissolution, liquidation, or winding up of the Company,
                         whether  voluntary  or  involuntary;   and  subject  to
                         certain  conditions in the Certificate of Designations,
                         Preferences  and  Relative  Rights  of 1996  Series  7%
                         Convertible  Preferred  Stock,  may be  redeemed at the
                         option  of the  holder  thereof  at a price of $100 per
                         share within 30 days  following the effective date of a
                         merger or consolidation in which the Company is not the
                         surviving entity.


                                      F-29
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         Each share of the 1996 Series 7% Convertible  Preferred
                         Stock shall be convertible, at the option of the holder
                         thereof,  into  shares  of  the  Common  Stock  of  the
                         Company,  at the  conversion  price equal to 80% of the
                         current  market  price of the Common  Stock,  provided,
                         however,  the  conversion  price shall not be less than
                         $3.50  nor more than  $5.50 per share of Common  Stock.
                         For purposes of such conversion, each share of the 1996
                         Series 7% Convertible Preferred Stock shall be accepted
                         by the Company for surrender at its Liquidation  Amount
                         of $100 per share.

                         During March 1996 the Company  issued  20,000 shares of
                         1996 Series 7% Convertible Preferred Stock for $100 per
                         share. Commissions and expenses totalling $137,925 were
                         incurred  in  connection  with the stock  issuances  of
                         which  $77,925 was paid in cash and $60,000 was paid by
                         issuance of another 600 shares of preferred stock.

                         On June 3, 1996 an investor  converted  5,000 shares of
                         the  Company's  1996  Series 7%  Convertible  Preferred
                         Stock into Common Stock of the Company.  The conversion
                         price  was  $3.55  per  share,  which  resulted  in the
                         issuance  of  140,714  shares  of  Common  Stock.  This
                         conversion  also resulted in the issuance to certain of
                         the Company's financial advisors of options to purchase
                         an  additional  2,814 shares of the Common Stock of the
                         Company.  This option to purchase is exercisable  for a
                         two year period at an exercise price equal to $4.26 per
                         share.

       

                         On July 29, 1996 two investors  converted 2,250 and 500
                         shares of the  Company's  1996  Series  7%  Convertible
                         Preferred  Stock into Common Stock of the Company.  The
                         conversion price was $3.65 per share, which resulted in
                         the issuance of 61,643 and 13,698 shares, respectively,
                         of Common Stock.

                         On August 30,  1996 the Company  issued a common  stock
                         dividend  to  investors  who  held the  Company's  1996
                         Series 7%  Convertible  Preferred  Stock.  At this date
                         there were 12,850 shares of such stock outstanding. The
                         7%  dividend  resulted  in a common  stock  dividend of
                         9,515  shares  based on an issuance  price of $4.46 per
                         share.

                         On  September  11,  1996 an  investor  converted  5,000
                         shares of the  Company's  1996  Series  7%  Convertible
                         Preferred  Stock into Common Stock of the Company.  The
                         conversion price was $3.50 per share, which resulted in
                         the issuance of 142,857  shares of Common  Stock.  This
                         conversion  also resulted in the issuance to certain of
                         the Company's financial advisors of options to purchase

                                      F-30

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

                         an  additional  2,857 shares of the Common Stock of the
                         Company.  This option to purchase is exercisable  for a
                         two year period at an exercise price equal to $4.20 per
                         share.

                         On  September  22,  1996 an  investor  converted  2,250
                         shares of the  Company's  1996  Series  7%  Convertible
                         Preferred  Stock into Common Stock of the Company.  The
                         conversion price was $3.50 per share, which resulted in
                         the issuance of 64,285 shares of Common Stock.

11.    Advance Pay
       Program           The Company  has  established  an Advance Pay  Program.
                         Under this  program the the Company  advances an agreed
                         upon percentage of the incentive payments otherwise due
                         the retailer from magazine  publishers  upon  quarterly
                         submission  of claims  for such  payments.  The  claims
                         otherwise  due the  retailer  become  due the  Company.
                         Included  in trade  receivables  at January 31, 1997 is
                         $11,206,666  due the  Company  under  the  Advance  Pay
                         Program   (net   of   $2,314,727    due   the   program
                         participants).    Income    from   the    program   was
                         approximately   $1,150,000  during  1997  and  was  not
                         material in 1996.

12.    Due to
       Retailers         The  Company  has  arrangements  with  certain  of  its
                         customers  whereby the Company is authorized to collect
                         and deposit in its own accounts,  checks payable to its
                         customers for incentive  payments.  The Company retains
                         the service  revenue  related to such payments and pays
                         the customer the difference. The Company owes retailers
                         $199,575 at January 31, 1997 under such arrangements.

13.    Redeemable
       Common Stock      During June 1996,  the Company issued 100,000 shares of
                         Common Stock to James W. Looman in connection  with the
                         purchase of Magazine Marketing, Inc. (Note 9). Pursuant
                         to the terms of the Purchase Agreement,  Mr. Looman was
                         granted an option to sell his shares to the  Company at
                         a price of $1.00 per share if, at any time  during  the
                         two year period  following the  acquisition  date (June
                         28,  1996) the market  value of all shares  acquired in
                         the  transaction  becomes  less than  $100,000  for ten
                         consecutive trading days.

                         Also  during  June 1996,  the  Company  issued  111,245
                         shares  of  Common  Stock to  United  Magazine  Company
                         ("United  Magazine") in connection with the purchase of
                         Readers Choice, Inc. (Note 9). Pursuant to the terms of
                         the Purchase Agreement,  United Magazine was granted an
                         option to sell its shares to the  Company at a price of
                         $4.00 per share if the  Company's  stock  price for the
                         last five days of any calendar  quarter  during the two
                         year period  following the  acquisition  date (June 30,
                         1996) is less than $4.00 per share.

                         The  stock  which was  issued in each of the  foregoing
                         transactions   is  recorded  at  the  value  which  was
                         assigned in each of the respective transactions.


                                      F-31
<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

14.    Fair Values of
       Financial
       Instruments       The  following  methods  and  assumptions  were used to
                         estimate  the fair  values of each  class of  financial
                         instruments  for which it is  practicable  to  estimate
                         that value:

                         Trade  Receivables  and  Cash  Surrender  Value of Life
                         Insurance

                         The carrying amounts  approximate fair value because of
                         the short maturity of those instruments.

                         Notes Receivable - Officers

                         The fair value is estimated by  discounting  the future
                         cash flows  using the current  interest  rates at which
                         similar  loans would be made to borrowers  with similar
                         credit ratings and for the same remaining maturities.

                         Accounts Payable and Accrued Expenses,  and Amounts Due
                         to Retailers

                         Carrying amounts are reasonable estimates of fair value
                         due to the relatively short period between  origination
                         and expected repayment of these instruments.

                         Long-term Debt (Excluding
                         Obligations Under Capital Leases)

                         The carrying amount approximates the fair value because
                         the financial instrument was originally recorded at its
                         discounted value.

                         Revolving Line of Credit

                         It is presumed that the carrying amount is a reasonable
                         estimate of fair value because the financial instrument
                         bears a variable interest rate.

                         The estimated  fair values of the  Company's  financial
                         instruments are as follows:

                                                      Carrying         Fair
                 January 31, 1997                      value           value
                 ---------------------------------------------------------------
                 Financial Assets
                   Trade receivables                $ 12,922,738    $ 12,922,738
                   Notes Receivable - officers      $    233,578    $    207,600
                   Cash surrender value of life
                   insurance                        $    104,358    $    104,358

                 Financial Liabilities
                   Accounts payable and
                   Accrued expenses                 $    559,441    $    559,441
                   Due to retailers                 $    199,575    $    199,575
                   Long-term debt (excluding
                   obligations under capital
                   leases)                          $     46,710    $     46,710
                   Revolving line of credit         $  7,124,000    $  7,124,000
                 ---------------------------------------------------------------

                                      F-32

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

15.    Earnings Per
       Share             In February  1997, the Financial  Accounting  Standards
                         Board  issued   Statement   of   Financial   Accounting
                         Standards No. 128, "Earnings Per Share" (SFAS No. 128).
                         The new standard simplifies the standards for computing
                         earnings per share and requires presentation of two new
                         amounts,  basic and  diluted  earnings  per share.  The
                         Company  will be required to  retroactively  adopt this
                         standard when it reports its operating  results for the
                         fiscal quarter and year ending  January 31, 1998.  When
                         the Company  adopts SFAS No. 128, it expects no changes
                         in its  previously  reported  Primary and Fully Diluted
                         earnings per share.



                                      F-33

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY

                          Notes to Financial Statements
- --------------------------------------------------------------------------------

<TABLE>

16.    Quarterly
       Financial Data
       (unaudited)
<CAPTION>

- -------------------------------------------------------------------------------------------
1997                            April 30        July 31       October 31      January 31
- -------------------------------------------------------------------------------------------
<S>                           <C>             <C>            <C>               <C>
Net Sales                     $1,453,968      $1,304,530     $2,100,190        $2,439,759
Gross Profit                     249,130         147,022        795,390         1,042,317
Net Income (Loss)               (470,229)       (435,311)        62,410           239,813
Earnings (loss) per
 common share                     (0.07)          (0.07)           0.01              0.04
Weighted average
 number of common
 shares outstanding            6,379,900       6,508,607      6,793,267         6,879,147


1996

Net Sales                     $2,032,637      $1,887,799     $2,487,985        $1,712,763
Gross Profit                   1,101,895       1,086,215      1,064,531           459,321
Net Income (Loss)                 80,435         155,726        187,845         (232,012)
Earnings (loss) per
 common share                       0.02            0.02           0.03            (0.04)
Weighted average
 number of common
 shares outstanding            5,340,000       6,299,389      6,324,389         6,374,389

</TABLE>

                                      F-34

<PAGE>
No underwriter,  dealer,  salesperson or
other person has been authorized to give
any   information   or   to   make   any
representations    other    than   those
contained  in this  prospectus  and,  if
given or made, such other information or              THE SOURCE INFORMATION
representations  must not be relied upon                MANAGEMENT COMPANY
as having been authorized by the Company
or any Underwriter. Neither the delivery
of this  Prospectus  nor any  sale  made
hereunder      shall,      under     any
circumstances,  create  any  implication
that  there  has been no  change  in the
affairs  of the  Company  since the date
hereof or that the information contained                 2,000,000 SHARES
herein  is   correct   as  of  any  date
subsequent  to  the  date  hereof.  This
Prospectus  does not constitute an offer                   COMMON STOCK
to sell or a solicitation of an offer to
buy any  securities  offered  hereby  by
anyone in any jurisdiction in which such
offer or  solicitation is not authorized
or in which the person making such offer
or  solicitation  is not qualified to do
so or to anyone  to whom it is  unlawful
to make such offer or solicitation.

   --------------------------------

         TABLE OF CONTENTS
                                   Page

Prospectus Summary .............    3
Risk Factors....................    7                        ---------
Use of Proceeds ................   12                   P R O S P E C T U S
Price Range of Common Stock.....   13                        ---------
Dividend Policy.................   13
Capitalization .................   14
Selected Financial Data ........   15
Management's Discussion and
 Analysis of Financial
 Condition and Results of
 Operations ....................   16
Business .......................   21
Management .....................   26
Principal and Selling
 Shareholders ..................   31
Description of Capital
 Stock .........................   33                      DONALD & CO.
Certain Provisions of the                                SECURITIES, INC.
 Articles of Incorporation
 and Bylaws.....................   33
Shares Eligible for Future
 Sale ..........................   35
Underwriting ...................   37
Legal Matters ..................   38
Experts  .......................   38
Available Information ..........   39
Index to Financial
  Statements ...................  F-1

                                                                     , 1997

<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 24.  Indemnification of Directors and Officers

         Sections 351.355(1) and (2) of The General and Business Corporation Law
of the State of Missouri provide that a corporation may indemnify any person who
was or is a party or is threatened to be made a party to any threatened, pending
or completed action,  suit or proceeding by reason of the fact that he is or was
a director,  officer, employee or agent of the corporation, or is or was serving
at the request of the corporation as a director,  officer,  employee or agent of
another  corporation,  partnership,  joint venture,  trust or other  enterprise,
against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement actually and reasonably incurred by such person in connection with
such  action,  suit or  proceeding  if the  person  acted in good faith and in a
manner  the  person  reasonably  believed  to be in or not  opposed  to the best
interests  of the  corporation  and,  with  respect  to any  criminal  action or
proceeding,  had no  reasonable  cause to  believe  such  person's  conduct  was
unlawful,  except that,  in the case of an action or suit by or in the right of,
the  corporation,  the  corporation  may  not  indemnify  such  persons  against
judgments and fines and no person shall be indemnified as to any claim, issue or
matter as to which  such  person  shall  have  been  adjudged  to be liable  for
negligence  or  misconduct  in the  performance  of  the  person's  duty  to the
corporation, unless and only to the extent that the court in which the action or
suit was  brought  determines  upon  application  that such person is fairly and
reasonably  entitled  to  indemnity  for  proper  expenses.  Section  351.355(3)
provides that, to the extent that a director,  officer, employee or agent of the
corporation  has been  successful  in the  defense of any such  action,  suit or
proceeding or in defense of any claim, issue or matter therein, the person shall
be  indemnified  against  expenses,  including  attorney's  fees,  actually  and
reasonably  incurred  by such person in  connection  with such  action,  suit or
proceeding.   Section  351.355(7)   provides  that  a  corporation  may  provide
additional  indemnification to any person  indemnifiable under subsection (1) of
(2), provided such additional indemnification is authorized by the corporation's
articles of incorporation or an amendment  thereto or by a  shareholder-approved
bylaw or  agreement,  and  provided-further  that no  person  shall  thereby  be
indemnified  against  conduct which was finally  adjudged to have been knowingly
fraudulent,  deliberately  dishonest  or willful  misconduct  or which  involves
an-accounting-for  profits  pursuant  to  Section  16(b)  of the  Exchange  Act.
Paragraph 9 of the Articles of  Incorporation of the Company permits the Company
to enter into agreements with its directors,  officers,  employees and agents to
provide such  indemnification as deemed  appropriate.  Paragraph 9 also provides
that the  Company  may  extend to its  directors  and  executive  officers  such
indemnification and additional indemnification.

     The  Company  has  entered  into  an  indemnification  agreement  with  its
directors and certain of its executive officers. The form of indemnity agreement
provides that such persons will be indemnified  to the full extent  permitted by
applicable  law against all expenses  (including  attorneys'  fees),  judgments,
fines,  penalties and amounts paid in settlement of any  threatened,  pending or
completed action, suit or proceeding,  on account of such person's services as a
director or executive  officer of the Company or any other company or enterprise
in which he is serving at the request of the  Company,  or as a guarantor of any
debt of the  Company.  To the  extent  the  indemnification  provided  under the
agreement  exceeds that  permitted by  applicable  law,  indemnification  may be
unenforceable  or may be  limited  to the  extent  it is  found  by a  court  of
competent jurisdiction to be contrary to public policy.

     The Company  has  procured  and  intends to maintain a policy of  insurance
under which the directors  and officers of the Company will be insured,  subject
to the limits of the policy,  against  certain  losses  arising from claims made
against such  directors and officers by reason of any acts or omissions  covered
under such policy in their respective capacities as directors or officers.

                                      II-1
<PAGE>
Item 25.  Other Expenses of Issuance and Distribution

     The following  table sets forth the estimated  expenses in connection  with
the issuance and  distribution  of the shares of Preferred Stock offered hereby,
all of which will be paid by the Company:

         SEC Registration fee..................................    $  3,477
         NASD Filing fee.......................................       1,508
         State securities law compliance.......................      30,000
         Listing fees..........................................       7,500
         Transfer agent fees and expenses......................       5,000
         Printing and engraving................................      75,000
         Legal fees and expenses...............................     100,000
         Accounting fees and expenses..........................      50,000
         Non-accountable expense allowance.....................     160,000
         Miscellaneous.........................................      17,515
                                                                   --------
             Total.............................................    $450,000
                                                                    =======
- ---------------------------


Item 26.  Recent Sales of Unregistered Securities

         Explanatory  Note:  The  following  share and per  share  data does not
reflect the proposed 1-to-1.21 reverse stock split.

         During  February of 1996,  the Company  issued  8,000  shares of Common
Stock to  Dennis  Mensch  for  $3.75  per  share in a  transaction  exempt  from
registration pursuant to Section 4(2) of the Securities Act of 1933.

         During March of 1996, the Company issued 2,250, 2,250 and 500 shares of
1996 Series 7% Convertible  Preferred  Stock for $100 per share to Messrs.  Aron
Katzman, Timothy A. Braswell and Harry L. Franc, III pursuant to Section 4(2) of
the  Securities  Act of  1933.  Each  share of the 1996  Series  7%  Convertible
Preferred Stock entitles its holder to receive an annual  dividend,  when and as
declared  by the Board of  Directors,  of $7 per share  payable in shares of the
Company's Common Stock; to convert it into shares of common stock subject to the
conversion rights described in the Certificate of Designations,  Preferences and
Relative Rights of 1996 Series 7% Convertible Preferred Stock (the Certificate);
to receive $100 per share in the event of dissolution,  liquidation,  or winding
up of the  Company,  whether  voluntary or  involuntary;  and subject to certain
conditions in the Certificate, may be redeemed at the option of the Company at a
price of $100 per share within 30 days  following the effective date of a merger
or consolidation in which the Company is not the surviving entity.

         In a series of transactions,  taking place in August 1996 and September
1996, exempt from registration pursuant to Section 4(2) of the Securities Act of
1933, the Company issued 5,082 shares of Common Stock to Financial Power Network
in exchange for $21,600 of marketing services.

         During June 1996,  the Company issued 100,000 shares of Common Stock to
James W. Looman in connection with the purchase of Magazine Marketing, Inc. in a
transaction exempt from registration  pursuant to Section 4(2) of the Securities
Act of 1933.

                                      II-2
<PAGE>
         During June 1996,  the Company issued 111,245 shares of Common Stock to
United Magazine Company in connection with the purchase of Readers Choice,  Inc.
in a  transaction  exempt  from  registration  pursuant  to Section  4(2) of the
Securities Act of 1933.

         In July, 1997, the Company issued 225,867 shares of Common Stock to the
holders of the Company's 1996 7% Convertible Preferred Stock in exchange for all
of the issued and outstanding shares of such Preferred Stock.

Item 27.  Exhibits

Exhibit
Number                              Description

1.1               Form Underwriting Agreement
2.1               Stock Purchase Agreement dated as of April 24, 1997 among
                    Michael Kessler, Mike Kessler and Associates, Inc.,
                    The Source Company and K-Sub, Inc.
2.2               First Amendment to Stock Purchase Agreement dated as of
                    May 19, 1997, among Michael and Loretta B. Kessler, Mike
                    Kessler and Associates, Inc. and The Source Company
3.1               Articles of Incorporation of the Company
3.2               Bylaws of the Company
3.3               Amendment to Articles of Incorporation of the Company
4.1               Form of Common Stock Certificate
4.4               Form of Representative's Warrants
4.5               Form of Privately Issued Warrant
5.1               Opinion of Gallop, Johnson & Neuman, L.C.
10.1              Form of Promissory Notes with S. Leslie Flegel and
                    Dwight DeGolia
10.2              Form of Indemnity Agreement with Officers and Directors
10.3              Lease Agreement dated June 28, 1991 with 711 Gallimore
                    Partnership
10.6              Lease Agreement dated January 1, 1993 with Robert B. Dixon
10.8              Addendum to the Lease Agreement, dated as of
                    January 1, 1994, with 711 Gallimore Partnership
10.9              Addendum to the Lease Agreement, dated as of
                    January 1, 1996, with 711 Gallimore Partnership
10.10             Addendum to the Lease Agreement, dated as of
                    April 1, 1996, with 711 Gallimore Partnership
10.11             Addendum to the Lease Agreement, dated as of
                    April 25, 1996, with 711 Gallimore Partnership
10.12             Stock Acquisition Agreement dated June 20, 1996
                    among James Looman, Magazine Marketing, Inc. and
                    The Source Company
10.13             $8,700,000 Credit Agreement dated as of November 14,
                    1996 between The Source Company and Wachovia Bank of
                    North Carolina, N.A.
10.14             Amendment to Credit Agreement dated December 19, 1996
                    by and between The Source Company and Wachovia Bank of
                    North Carolina, N.A.
10.15             Amendment to Credit Agreement dated January 31, 1997
                    by and between The Source Company and Wachovia Bank of
                    North Carolina, N.A.

                                      II-3
<PAGE>
10.16             The Source Company Common Stock Award Plan .
10.17             The Source Company Amended and Restated 1995 Incentive Stock
                    Option Plan.
10.18             Employment Agreement, effective February 1, 1996, with
                    John P. Watkins
10.19             Employment Agreement dated as of August 30, 1995, with
                    Robert G. Shupe
10.20             Agreement with Dwight L. DeGolia.
10.21             Front End Management Agreement with Kmart Corporation
10.22             Amendment to Credit Agreement dated July 31, 1997 by and
                    between The Source Company and Wachovia Bank, N.A.
10.23             Form of Financial Consulting Agreement with Donald & Co.
                    Securities, Inc. (to be filed by Amendment)
10.24             Amendment to Credit Agreement dated May 29, 1997 by and
                    between the Source Company and Wachovia Bank of North
                    Carolina, N.A.
   10.25          Form of Employment Agreement with S. Leslie Flegel,
                    William H. Lee and W. Brian Rodgers    
11.1              Statement Regarding Computation of Earnings Per Share
21.1              Subsidiaries of the Company
23.1              Consent of BDO Seidman, LLP
23.3              Consent of Gallop, Johnson & Neuman, L.C.
                    (included in Exhibit 5.1)
24.1              Power of Attorney  (included on signature page of initial
                     filing)
27.1              Financial Data Schedule (Filed in EDGAR version only)

Item 28.  Undertakings

         (a)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities  Act of 1933 (the "Act") may be permitted to directors,  officers and
controlling  persons of the small  business  issuer  pursuant  to the  foregoing
provisions, or otherwise, the small business issuer has been advised that in the
opinion of the  Securities  and  Exchange  Commission  such  indemnification  is
against public policy as expressed in the Act and is, therefore,  unenforceable.
In the event that a claim for  indemnification  against such liabilities  (other
than the payment by the small business issuer of expenses  incurred or paid by a
director,  officer or  controlling  person of the small  business  issuer in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the small business issuer will, unless in the opinion of its counsel
the  matter  has been  settled by  controlling  precedent,  submit to a court of
appropriate  jurisdiction  the question  whether such  indemnification  by it is
against  public policy as expressed in the Act and will be governed by the final
adjudication of such issue.

         (b) If the issuer  relies on Rule 430A under the  Securities  Act, that
the small business issuer will:

                  (1) For  determining  any liability  under the Securities Act,
         treat the information omitted from the form of prospectus filed as part
         of this registration statement in reliance upon Rule 430A and contained
         in a form of prospectus  filed by the small business  issuer under Rule
         424(b)(1),  or (4), or 497(h) under the  Securities Act as part of this
         registration  statement  as of the  time  the  Commission  declared  it
         Effective.

                  (2) For  determining  any liability  under the Securities Act,
         treat each post-effective  amendment that contains a form of prospectus
         as a new  registration  statement  for the  securities  offered  in the
         registration statement, and that offering of the securities at the time
         as the initial bona fide offering of those securities.

                                      II-4
<PAGE>
                                   SIGNATURES

         In accordance with the  requirements of the Securities Act of 1933, the
registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form SB-2 and has authorized this Amendment to
Registration  Statement  to be signed on its behalf by the  undersigned,  in the
County of St. Louis, State of Missouri, on the 3rd day of October, 1997.

                                THE SOURCE INFORMATION MANAGEMENT COMPANY



                                 By: /s/  W. Brian Rodgers
                                     W. Brian Rodgers
                                     Chief Financial Officer


         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:


         Signature                       Title                      Date


/s/ S. Leslie Flegel*             Chief Executive            October 3, 1997  
- -------------------------------   Officer and Chairman
S. Leslie Flegel                  of the Board
                                  (principal executive
                                  officer)


/s/ W. Brian Rodgers              Chief Financial Officer    October 3, 1997
- -------------------------------   (principal financial and
W. Brian Rodgers                  accounting officer)


/s/ William H. Lee*               President, Chief Operating October 3, 1997
- -------------------------------   Officer and Director
William H. Lee


/s/ Timothy A. Braswell*          Director                   October 3, 1997
- -------------------------------
Timothy A. Braswell


/s/ Harry L. "Terry" Franc, III*  Director                   October 3, 1997   
- -------------------------------
Harry L. "Terry" Franc, III


/s/ Aron Katzman*                 Director                   October 3, 1997
- -------------------------------
Aron Katzman

                                    II-5

<PAGE>

/s/ Randall Minix*                Director                   October 3, 1997   
- -------------------------------
Randall Minix


- ------------

* By: /s/ W. Brian Rodgers
      W. Brian Rodgers, Attorney-in-fact

                                      II-6

<PAGE>
                                  EXHIBIT INDEX

Exhibit
Number                          Description                                 Page
- ------                          -----------                                 ----

   1.1         Form of Underwriting Agreement (filed herewith)    

2.1(1)         Stock  Purchase  Agreement  dated as of April 24,  1997
               among  Michael  Kessler,  Mike Kessler and  Associates,
               Inc., The Source Company and K-Sub, Inc.

2.2(1)         First Amendment to Stock Purchase Agreement dated as of
               May 19,  1997,  among  Michael and Loretta B.  Kessler,
               Mike  Kessler  and  Associates,  Inc.  and  The  Source
               Company

3.1(2)         Articles of Incorporation of the Company

3.2(2)         Bylaws of the Company

3.3*           Amendment to Articles of Incorporation of the Company

4.1*           Form of Common Stock Certificate

   4.4         Form of Representative's Warrants (filed herewith)    

   4.5*        Form of Privately Issued Warrant    

5.1*           Opinion of Gallop, Johnson & Neuman, L.C.

10.1(2)        Form of  Promissory  Notes  with S.  Leslie  Flegel and
               Dwight DeGolia

10.2(2)        Form of Indemnity Agreement with Officers and Directors

10.3(2)        Lease  Agreement dated June 28, 1991 with 711 Gallimore
               Partnership

10.6(2)        Lease  Agreement  dated  January 1, 1993 with Robert B.
               Dixon

10.8(3)        Addendum to the Lease Agreement, dated as of January 1,
               1994, with 711 Gallimore Partnership

10.9(3)        Addendum to the Lease Agreement, dated as of January 1,
               1996, with 711 Gallimore Partnership

10.10(3)       Addendum to the Lease  Agreement,  dated as of April 1,
               1996, with 711 Gallimore Partnership


                                      E-1
<PAGE>
10.11(3)       Addendum to the Lease Agreement,  dated as of April 25,
               1996, with 711 Gallimore Partnership

10.12(4)       Stock  Acquisition  Agreement dated June 20, 1996 among
               James Looman,  Magazine Marketing,  Inc. and The Source
               Company

10.13(4)       $8,700,000  Credit  Agreement  dated as of November 14,
               1996 between The Source  Company and  Wachovia  Bank of
               North Carolina, N.A.

10.14(4)       Amendment to Credit  Agreement  dated December 19, 1996
               by and between The Source  Company and Wachovia Bank of
               North Carolina, N.A.

10.15(4)       Amendment to Credit Agreement dated January 31, 1997 by
               and between The Source  Company  and  Wachovia  Bank of
               North Carolina, N.A.

10.16(5)       The Source Company Common Stock Award Plan.

   10.17*      The Source Company Amended and Restated 1995 Incentive
               Stock Option Plan    

10.18*         Employment Agreement,  effective February 1, 1996, with
               John P. Watkins

10.19*         Employment  Agreement dated as of August 30, 1995, with
               Robert G. Shupe

10.20*         Agreement with Dwight L. DeGolia.

10.21*         Front End Management Agreement with Kmart Corporation.

10.22*         Amendment  to Credit  Agreement  dated July 31, 1997 by
               and between The Source Company and Wachovia Bank, N.A.

   10.23       Form of Financial  Consulting  Agreement  with Donald &
               Co. Securities, Inc. (filed herewith)    

   10.24*      Amendment to Credit Agreement dated May 29, 1997 by and
               between the Source Company and Wachovia Bank of North
               Carolina, N.A.    

   10.25       Form of Employment Agreement with S. Leslie Flegel, 
               William H. Lee and W. Brian Rodgers (filed herewith)    

   11.1*       Statement Regarding Computation of Earnings Per Share    

21.1*          Subsidiaries of the Company

   23.1*       Consent of BDO Seidman, LLP    

23.3*          Consent of Gallop, Johnson & Neuman, L.C.
               (included in Exhibit 5.1)

24.1*          Power of Attorney (included on signature page of initial filing)

   27.1*       Financial Data Schedule    

- ----------------------------
*Previously filed

                                      E-2
<PAGE>
(1)      Incorporated by reference to Form 8-K, filed on June 13, 1997.

(2)      Incorporated by reference to Registration Statement on Form 10-SB (File
         no. 0-26238) first filed on June 12, 1995.

(3)      Incorporated  by  reference  to Form  10-KSB for the fiscal  year ended
         January 31, 1996.

(4)      Incorporated  by  reference  to Form  10-KSB for the fiscal  year ended
         January 31, 1997.

(5)      Incorporated  by reference  to  Form S-8  (File No. 333-16039) filed on
         November 13, 1996, as exhibit 4.4 thereof.


                                      E-3

                                2,000,000 Shares

                    The Source Information Management Company

                                  Common Stock


                             UNDERWRITING AGREEMENT


                                 October , 1997

Donald & Co. Securities Inc.
   As Representative of the Underwriters
      named in Schedule I hereto
65 East 55th Street
New York, New York  10022

Dear Sirs:

         The Source Information  Management Company, a Missouri corporation (the
"Company"),  and the  shareholders  of the  Company  named in Schedule II hereto
(collectively  the "Selling  Shareholders")  hereby  confirms its agreement with
Donald & Co. Securities Inc. (being referred to herein variously as "you" or the
"Representative")  and the other  underwriters  named in  Schedule I hereto (the
"Representative"  and the  other  underwriters  being  collectively  called  the
"Underwriters") as follows:

         1. Introductory.  Pursuant to the terms of this Underwriting  Agreement
(this  "Agreement"),  the Company proposes to issue and sell,  severally and not
jointly,  to the Underwriters  2,000,000 shares of Common Stock, $.01 par value,
of the Company (the  "Common  Stock").  In  addition,  solely for the purpose of
covering  over-allotments,  the  Selling  Shareholders  propose  to grant to the
Representative  the option to purchase  up to an  additional  300,000  shares of
Common Stock ("Additional Stock"). The Common Stock to be sold by the Company is

                                        1

<PAGE>
herein called the "Firm Stock".  The Common Stock is more fully described in the
Prospectus referred to below.


         2.       Representations and Warranties

         The Company represents and warrants to the Underwriters that:

                  (i) The Company  has filed with the  Securities  and  Exchange
Commission (the "Commission") a registration statement,  and amendments thereto,
on Form SB-2 (File No. 333-32733),  including any related preliminary prospectus
("Preliminary  Prospectus"),  for the  registration  of the Firm  Stock  and the
Additional  Stock under the Securities Act of 1933, as amended (the "Act").  The
Company will not,  before the  registration  statement  becomes  effective  (the
"Effective  Date"),  file any other amendment to said registration  statement to
which you shall  reasonably  object in writing after being furnished with a copy
thereof.  Copies of such registration  statement and all amendments thereto, and
all forms of the related Preliminary  Prospectus  contained therein,  previously
filed by the Company with the Commission, have heretofore been delivered to you.
Except as the context may otherwise  require,  such registration  statement,  as
amended,  on file with the  Commission  at the time the  registration  statement
becomes effective (including the prospectus,  financial statements, exhibits and
all other documents  filed as a part thereof and all information  deemed to be a
part  thereof  as of such time  pursuant  to  paragraph  (b) of Rule 430A of the
General  Rules  and   Regulations   of  the   Commission   under  the  Act  (the
"Regulations")) is herein called the "Registration Statement". The prospectus in
the form filed with the Commission pursuant to Rule 424(b) of the Regulations is
herein called the "Prospectus".

                  (ii) Neither the  Commission  nor any "Blue Sky" or securities
authority of any  jurisdiction  has issued an order preventing or suspending the
use of any Preliminary Prospectus relating to the proposed offering of the Stock
and  Additional  Stock or has  instituted  proceedings  for that  purpose.  Each
Preliminary Prospectus, at the time of filing with the Commission, contained all
material  statements  which are required to be stated therein in accordance with
the Act and the  Regulations,  and  conformed in all material  respects with the
requirements  of the Act and the  Regulations  and did not  include  any  untrue
statement of a material  fact or omit to state any material  fact required to be
stated therein or necessary to make the statements  therein, in the light of the
circumstances  under  which they were made,  not  misleading.  The  Registration
Statement at the time it becomes  effective and the Prospectus at the time it is
filed with the  Commission  pursuant to Rule 424(b) and on the Closing Date (and
the  Additional  Closing Date, if any,  determined  as  hereinafter  provided in
Section 3) will contain all material  statements which are required to be stated
therein in accordance with the Act and the Regulations, and will in all material
respects  conform to the  requirements of the Act and the  Regulations,  and the
Registration  Statement and the Prospectus will not, on such dates,  include any
untrue  statement of a material fact or omit to state any material fact required
to be stated  therein or necessary to make the statements  therein,  in light of


                                        2

<PAGE>
the  circumstances  under which they were made, not  misleading,  except that no
representations  or warranties  are made with respect to statements or omissions
made in reliance upon and in conformity  with written  information  furnished to
the  Company  by or on  behalf of any  Underwriter  through  the  Representative
expressly for use in the  Registration  Statement or Prospectus or any amendment
or supplement thereto.

                  (iii) The  Company  has been  duly  organized  and is  validly
existing  as a  corporation  in good  standing  under  the laws of the  State of
Missouri.  Each of K-Sub,  Inc., L-Sub,  Inc.,  Readers Choice,  Inc.,  Magazine
Marketing,  Inc., The Source-Canada Corp. and Mike Kessler and Associates,  Inc.
is a subsidiary of the Company  (collectively,  the "Subsidiaries") and has been
duly  organized and is validly  existing as a corporation in good standing under
the laws of the jurisdiction of its incorporation. The Company owns, directly or
indirectly,  all of the  capital  stock  of each of the  Subsidiaries.  All such
shares of capital stock so owned are validly issued and outstanding,  fully paid
and  nonassessable  and are owned free and clear of any liens,  encumbrances  or
other restrictions.  The Company and each of the Subsidiaries are duly qualified
and in good  standing as foreign  corporations  in all  jurisdictions  where the
character  or  location of their  properties  (owned or leased) or the nature of
their business makes such qualification  necessary,  except where the failure so
to qualify would not have a material adverse effect on the business, properties,
results of operations,  condition (financial or otherwise), affairs or prospects
of the  Company  and the  Subsidiaries,  taken as a whole (a  "Material  Adverse
Effect").  The Company and each of the Subsidiaries have all requisite corporate
power  and  authority,  and all  necessary  authorizations,  approvals,  orders,
licenses,  certificates  and  permits  of and from all  governmental  regulatory
officials  and bodies,  to own their  respective  properties  and conduct  their
respective  businesses as described in the  Prospectus,  and the Company has all
such power, authority, authorizations, approvals, orders, licenses, certificates
and permits to enter into this  Agreement  and to carry out the  provisions  and
conditions  hereof.  The  Company and each of the  Subsidiaries  own, or possess
adequate rights to use, all patents, trademarks,  service marks and other rights
necessary for the conduct of their  business as described in the  Prospectus and
neither the Company,  nor any of the Subsidiaries nor any officer or director of
the Company or any of the  Subsidiaries has received any notice of conflict with
the asserted rights of others in any respect which would have a Material Adverse
Effect, and none knows any basis therefor. The Company has no subsidiaries other
than the Subsidiaries.

                  (iv) The  Company  and the  Subsidiaries  have either good and
marketable  title in fee simple to, or valid and enforceable  leasehold  estates
in, all items of real  property  and personal  property  which are stated in the
Prospectus  to be owned or  leased  by it,  in each  case  free and clear of all
liens,  encumbrances,  claims, security interests,  subleases and defects, other
than those  referred to in the Prospectus and those which do not have a Material
Adverse  Effect.  Each of the  Company  and the  Subsidiaries  has the  right to
operate all of its  facilities in their  present  locations and the operation of
such facilities  does not violate in any material  respect the provisions of any
lease with respect  thereto which the Company,  any of the  Subsidiaries  or any
third party is a party.

                                        3

<PAGE>
                  (v) There is no litigation or governmental  proceeding pending
or, to the  knowledge  of the  Company  or any of the  Subsidiaries,  threatened
against,  or involving the  properties or business of, the Company or any of the
Subsidiaries,  nor are  there  any  actions,  suits or  proceedings  related  to
environmental  matters or related to  discrimination  on the basis of age,  sex,
religion or race and no labor disturbance by the employees of the Company exist,
which  could  have a  Material  Adverse  Effect,  except as  referred  to in the
Prospectus.

                  (vi)  All   contracts,   agreements,   documents   and   other
instruments required to be filed as exhibits to the Registration  Statement have
been filed with the Commission as exhibits thereto.

                  (vii) The consolidated  financial statements together with the
related notes of the Company and the  Subsidiaries  included in the Registration
Statement and Prospectus present fairly the consolidated  financial position and
the  consolidated  results of operations of the Company and the  Subsidiaries at
the  respective  dates and for the respective  periods to which they apply;  and
such  financial  statements  and related  notes have been prepared in conformity
with generally accepted accounting  principles,  consistently applied throughout
the periods involved.  The capitalization of the Company, as set forth under the
caption  "Capitalization" in the Prospectus,  was as so described on the date of
which it is set forth therein.

                  (viii) BDO  Seidman,  LLP,  whose  reports  are filed with the
Commission as a part of the Registration Statement,  are independent accountants
as required by the Act and the Regulations.

                  (ix)   Except  for  the   shares  of  capital   stock  of  the
Subsidiaries,  neither the Company nor any of the Subsidiaries owns, directly or
indirectly,  any shares of stock or any other  securities of any corporation nor
does the  Company or any of the  Subsidiaries  have any equity  interest  in any
firm,  partnership,  joint  venture,  association  or other  entity,  except  as
referred to in the Prospectus.

                  (x) Subsequent to the respective dates as of which information
is set forth in the Registration  Statement and the Prospective,  there has been
no material adverse change in the business,  properties,  results of operations,
condition (financial or otherwise),  affairs or prospects of the Company and the
Subsidiaries,  taken  as a  whole,  except  as  referred  to  therein;  and  the
outstanding  debt,  the property and the business of the Company and each of the
Subsidiaries  conform  in all  material  respects  to the  descriptions  thereof
contained in the Registration Statement and the Prospectus.

                  (xi) No default  exists,  and no event has occurred which with
notice  or lapse of  time,  or both,  would  constitute  a  default,  in the due
performance and observance of any term,  covenant or condition of any indenture,
mortgage,  deed of  trust,  note,  bank loan or  credit  agreement  or any other

                                        4

<PAGE>
agreement or  instrument  to which the Company or any of the  Subsidiaries  is a
party or by which any of them or any of their property may be bound or affected,
which default would have a Material Adverse Effect.

                  (xii)  Neither the Company nor any of the  Subsidiaries  is in
breach of any term or provision of its Certificate of Incorporation,  by-laws or
other charter  documents  and in violation of any  franchise,  license,  permit,
judgment,  decree,  order,  statute,  rule or regulation,  which  violation is a
Material  Adverse Effect.  Neither the Company nor any of the Subsidiaries is in
violation of any laws,  ordinances,  governmental  rules or regulations to which
any of them is subject,  which violation is a Material  Adverse Effect.  Neither
the Company nor any of the  Subsidiaries  has not failed to obtain any licenses,
permits, franchises or other governmental authorizations materially necessary to
the ownership of its property or to the conduct of its business.

                  (xiii)  Neither the execution and delivery of this  Agreement,
the  Representative's  Warrant Agreement (as defined in Section 3(h) hereof) and
the Financial  Consulting  Agreement  (as defined in Section 5(t)  hereof),  the
consummation of the transactions herein or therein contemplated,  nor compliance
with the terms and provisions hereof or thereof will conflict with, or result in
a breach of any of the terms,  provisions or conditions  of the  Certificate  of
Incorporation,  by-laws or other charter  documents of the Company or any of the
Subsidiaries. The execution and delivery of this Agreement, the Representative's
Warrant Agreement and the Financial  Consulting  Agreement,  the consummation of
the transactions herein or therein  contemplated,  and compliance with the terms
and  provisions  hereof or thereof will not conflict with, or result in a breach
of, or constitute a default under any of the terms,  provisions or conditions of
any agreement or instrument to which the Company or any of the Subsidiaries is a
party or by which any of them or any of their properties is bound,  except where
such conflict,  breach or default would not have a Material  Adverse Effect,  or
violate any franchise,  license, permit, judgment,  decree, order, statute, rule
or  regulation  of  any  government,  governmental  authority  or  court  having
jurisdiction  over the  Company or any of its  Subsidiaries,  except  where such
violation would not have a Material Adverse Effect.

                  (xiv)  The  Company  has all  requisite  corporate  power  and
authority to execute,  deliver and perform its obligations under this Agreement,
the  Representative's  Warrant Agreement and the Financial  Consulting Agreement
and this Agreement,  the  Representative's  Warrant  Agreement and the Financial
Consulting  Agreement have been duly  authorized,  executed and delivered by the
Company and constitute  legal,  valid and binding  agreements of the Company and
are enforceable  against the Company in accordance with their  respective  terms
except  as   enforceability   may  be   limited   by   bankruptcy,   insolvency,
reorganization or other similar laws affecting creditors' rights generally,  and
except insofar as the  enforceability  of the  indemnification  and contribution
terms may be limited by applicable law or public policy.

                  (xv) All of the issued shares of Common  Stock,  including the
Additional  Stock,  have been duly  authorized  and validly issued and are fully

                                        5

<PAGE>
paid and  nonassessable and free of preemptive  rights;  the Firm Stock has been
duly  authorized  and,  when  issued  and  delivered  in  accordance  with  this
Agreement,  will be validly  issued,  fully paid and  nonassessable  and free of
preemptive rights. The Company's capital stock conforms in all material respects
to all statements in relation thereto  contained in the  Registration  Statement
and  Prospectus.  The Company has no  outstanding  capital  stock other than the
Common Stock.  None of the Certificate of  Incorporation,  the by-laws,  nor any
contract or other instrument contain provisions regarding preemptive rights.

                  (xvi) The warrants  that will be issued  pursuant to the terms
of the Representative's Warrant Agreement (the "Representative's Warrants") have
been duly and validly authorized by the Company and upon delivery to you against
payment  therefore  and  otherwise in  accordance  with this  Agreement  and the
Representative's  Warrant  Agreement  will be duly  issued and legal,  valid and
binding obligations of the Company enforceable against the Company in accordance
with  their  terms  except  as  enforceability  may be  limited  by  bankruptcy,
insolvency,  reorganization  or other similar laws affecting  creditors'  rights
generally.

                  (xvii)  The  Common  Stock  underlying  the   Representative's
Warrants (the  "Representative's  Warrant  Stock") has been duly  authorized and
reserved for issuance upon exercise of the Representative's  Warrants, and, when
issued upon  payment of the exercise  price  therefor,  will be validly  issued,
fully  paid and  nonassessable  shares of Common  Stock and free of  pre-emptive
rights.

                  (xviii)  Subsequent  to  the  respective  dates  as  of  which
information is given in the Registration Statement and Prospectus, and except as
may  otherwise  be  indicated  or  contemplated  herein or therein,  neither the
Company  nor  any of the  Subsidiaries  has (i)  issued  any  securities  except
securities  issued under the  Company's  employee  benefit plans and as provided
herein  or  in  the  Registration   Statement,  or  incurred  any  liability  or
obligation, direct or contingent, for borrowed money (except under the Company's
credit facility in a manner  consistent  with past practice),  (ii) entered into
any material  transaction not in the ordinary course of business,  (iii) entered
into any transaction  with an affiliate of the Company other than one or more of
the Subsidiaries,  or (iv) declared or paid any dividend on its shares of Common
Stock.

                  (xix) The Company has  obtained as of the date hereof  lock-up
agreements, satisfactory to the Representative, with respect to the Common Stock
from all of the Company's  directors,  executive officers,  Selling Shareholders
and shareholders who beneficially own five percent (5%) or more of the Company's
outstanding Common Stock.

                  (xx) No consent,  authorization  or approval is required to be
obtained by the Company from any Federal,  state or local governmental agency or
body in order to  consummate  the  transactions  contemplated  herein  or in the
Registration Statement, other than such consents, authorizations or approvals as
have been obtained.

                                        6

<PAGE>
                  (xxi) No person holds a right to require or participate in the
registration  under the Act of any  securities  of the Company to be effected by
the Registration  Statement,  which right has not been duly waived by the holder
thereof as of the date hereof. The Company does not have outstanding, and at the
Closing Date and the Additional Closing Date, if any, will not have outstanding,
any options to  purchase,  or any rights or warrants  to  subscribe  for, or any
securities or obligations  convertible  into, or any contracts or commitments to
issue or sell,  shares of its  Common  Stock or any such  warrants,  convertible
securities or obligations, except as referred to in the Prospectus.

                  (xxii) The  Company  and each of the  Subsidiaries  has timely
filed all Federal,  state,  and local tax returns which are required to be filed
and has paid all taxes shown on such returns and all assessments  received by it
to the extent that the same have become due,  except any being contested in good
faith.

                  (xxiii) To the knowledge and belief of the Company's  officers
and directors (such officers and directors having made reasonable  investigation
with respect thereto),  neither the Company, nor any of the Subsidiaries nor any
officer, director or employee of the Company or any of the Subsidiaries has made
any payment of funds of the Company or any of the  Subsidiaries or purchased any
property  with  funds  of the  Company  or any of the  Subsidiaries  in a manner
prohibited  by law,  and no funds of the Company or any of the  Subsidiaries  or
property purchased with funds of the Company or any of the Subsidiaries has been
set aside to be used for any payment prohibited by law.

                  (xxiv) Except as set forth in the  Registration  Statement and
Prospectus,  the Company  does not know of any claims for services in the nature
of a finders fee,  brokerage fee or otherwise  with respect to this offering for
which the Company, any of the Subsidiaries or you may be responsible.

                  (xxv) The Company has obtained from such key executives as are
designated  by  the  Representative   (the  "Key  Employees")  new  or  modified
employment   agreements   upon  terms   agreeable   to  the   Company   and  the
Representative,   including,   without  limitation,   the  term,   compensation,
arrangement  and  restrictive  covenants.  The Company has obtained key man life
insurance upon the lives of the Key Employees in face amounts mutually agreeable
to the Company and the Representative.

                  (xxvi)  Application  for  quotation of the Common Stock on The
Nasdaq  SmallCap Market and application for listing on the Boston Stock Exchange
have each been approved, subject to notice of issuance.

                  (b)  Each  of the  Selling  Shareholders,  severally  and  not
jointly, represents and warrants to the Representative and the Company that:


                                        7

<PAGE>
                  (i)  All  consents,   approvals,   authorizations  and  orders
necessary  for the execution  and delivery by such Selling  Shareholder  of this
Agreement and the Power of Attorney  (the "Power of  Attorney")  and the Custody
Agreement (the "Custody  Agreement")  hereinafter  referred to, and for the sale
and  delivery of the  Additional  Stock to be sold by such  Selling  Shareholder
hereunder,  have been  obtained;  and such Selling  Shareholder  has full right,
power and authority to enter into this Agreement,  the Power of Attorney and the
Custody Agreement and to sell, assign, transfer and deliver the Additional Stock
to be sold by such Selling Shareholder hereunder.

                  (ii)  The  sale  of the  Additional  Stock  to be sold by such
Selling Shareholder  hereunder and the performance of this Agreement,  the Power
of Attorney and the Custody  Agreement and the  consummation of the transactions
herein and therein contemplated do not and will not conflict with or result in a
breach or  violation  of any of the terms or  provisions  of,  or  constitute  a
default  under or give rise to  rights  of  termination  under,  any  indenture,
mortgage,  deed of  trust,  voting  agreement,  loan  agreement,  note or  other
evidence  of  indebtedness,  lease,  sublease,  contract or other  agreement  or
instrument to which such Selling Shareholder is a party or by which such Selling
Shareholder  or any of such  Selling  Shareholder's  properties  is  bound,  the
certificate or articles of incorporation and by-laws of such Selling Shareholder
if such Selling Shareholder is a corporation,  the partnership agreement of such
Selling  Shareholder  if  such  Selling  Shareholder  is a  partnership,  or any
applicable  law,  rule,  regulation,  judgment,  order or decree  of any  court,
government  or  governmental   instrumentality,   domestic  or  foreign,  having
jurisdiction  over such  Selling  Shareholder  or the  property of such  Selling
Shareholder.

                  (iii) Such  Selling  Shareholder  has,  and at the  Additional
Closing  Date (as defined in Section 3 hereof),  such Selling  Shareholder  will
have,  good and valid title to the  Additional  Stock to be sold by such Selling
Shareholder hereunder,  free and clear of all liens,  encumbrances,  equities or
claims;  and,  upon  delivery  of such  Additional  Stock and  payment  therefor
pursuant hereto, good and valid title to such Additional Stock free and clear of
all liens, encumbrances, equities or claims, will pass to the Representative.

                  (iv)  Such   Selling   Shareholder   has   delivered   to  the
Representative   on  or  before  the  date  of  this  Agreement,   an  agreement
satisfactory in form and substance to the  Representative,  whereby such Selling
Shareholder  agrees  not to  offer,  sell,  contract  to sell or grant an option
relating to, or  otherwise  dispose of any shares of Common  Stock,  directly or
indirectly, without the Representative's prior written consent.

                  (v) Such Selling  Shareholder has not taken and will not take,
directly or indirectly, any action which is designed to or which has constituted
or which might  reasonably  be expected to cause or result in  stabilization  or
manipulation  of the price of any security of the Company to facilitate the sale
or resale of the Additional Stock.

                  (vi)  All  information   regarding  such  Selling  Shareholder
contained in the Registration  Statement and the Prospectus and any amendment or

                                        8

<PAGE>
supplement  thereto  does not and will not  contain  any untrue  statement  of a
material fact or omit to state any material  fact required to be stated  therein
or necessary to make the statements therein not misleading.

                  In order to document the Representative's  compliance with the
reporting and withholding provisions of the Tax Equity and Fiscal Responsibility
Act of 1982  with  respect  to the  transactions  herein  contemplated,  each of
Selling  Shareholders agrees to deliver to the Representative prior to or at the
Additional Closing Date a properly completed and executed United States Treasury
Department Form W-9 (or other applicable form or statement specified by Treasury
Department regulations in lieu thereof).

                  Each of the Selling Shareholders  represents and warrants that
certificates in negotiable form  representing  all of the Additional Stock to be
sold by such Selling  Shareholder  hereunder have been placed in custody under a
Custody Agreement, in the form heretofore furnished to the Representative,  duly
executed and delivered by such Selling  Shareholder to Chase Mellon  Shareholder
Services, as custodian (the "Custodian"),  and that such Selling Shareholder has
duly  executed  and  delivered  a Power  of  Attorney,  in the  form  heretofore
furnished to the Representative, appointing the persons indicated in Schedule II
hereto, and each of them, as such Selling Shareholder's  attorneys-in-fact  (the
"Attorneys-in-Fact")  with  authority to execute and deliver  this  Agreement on
behalf of such Selling  Shareholder,  to determine the purchase price to be paid
by the  Representative  to the  Selling  Shareholders  as  provided in Section 3
hereof,  to authorize  the delivery of the  Additional  Stock to be sold by such
Selling  Shareholder  hereunder  and  otherwise to act on behalf of such Selling
Shareholder in connection with the  transactions  contemplated by this Agreement
and the Custody Agreement.

                  Each of the Selling Shareholders  specifically agrees that the
Additional  Stock  represented  by the  certificates  held in  custody  for such
Selling  Shareholder under the Custody Agreement are subject to the interests of
the  Representative  hereunder,  and that the arrangements  made by such Selling
Shareholder for such custody and the appointment by such Selling  Shareholder of
the Attorneys-in-Fact by the Power of Attorney,  are to that extent irrevocable.
Each of the Selling Shareholders specifically agrees that the obligations of the
Selling  Shareholders  hereunder  shall not be  terminated  by operation of law,
whether by the death or incapacity of any individual Selling  Shareholder or, in
the case of a corporation,  partnership,  joint venture or business association,
by the merger,  reorganization or dissolution of such Selling Shareholder, or by
the occurrence of any other event. If any individual Selling  Shareholder should
die or become incapacitated,  or in the case of a Selling Shareholder which is a
corporation,  partnership,  joint venture or business  association  such Selling
Shareholder  should merge,  reorganize  or dissolve,  or if any such other event
should occur before the delivery of the Additional Stock hereunder, certificates
representing  the  Additional  Stock shall be  delivered  by or on behalf of the
Selling  Shareholders  in  accordance  with the  terms  and  conditions  of this
Agreement and the Custody Agreement,  and actions taken by the Attorneys-in-Fact
pursuant  to the  Powers  of  Attorney  shall  be as  valid  as if  such  death,
incapacity,  merger,  reorganization  or  dissolution  or  other  event  had not
occurred, regardless of whether or not the Custodian, the Attorneys-in-Fact,  or


                                        9

<PAGE>
any of them,  shall have  received  notice of such  death,  incapacity,  merger,
reorganization, dissolution or other event.

         3.  Purchase, Sale and Delivery of the Firm Stock and Additional Stock.

                  (a) On the basis of the  representations and warranties herein
contained, but subject to the terms and conditions herein set forth, the Company
agrees  to  sell,  severally  and  not  jointly,  to the  Underwriters,  and the
Underwriters,  severally and not jointly, agree to purchase from the Company, at
a purchase  price of $_____  per  share,  the number of shares of Firm Stock set
forth opposite their respective names in Schedule I.

                  (b) Payment of the  purchase  price for,  and delivery of, the
Firm Stock shall be made at your  discretion by wire transfer or by certified or
official bank check in New York Clearing  House funds or similar next day funds,
payable to the order of the  Company at the  offices of Donald & Co.  Securities
Inc., 65 East 55th Street,  New York,  New York,  through the  facilities of the
Depository  Trust  Company,  or such other place as shall be agreed upon between
us. Such delivery and payment shall be made at 9:00 A.M.,  New York time, on the
third business day following the Effective Date;  provided,  however,  that such
date may be extended for not more than an  additional  five business days by the
Representative or in accordance with the provisions of Section 9(c) hereof.  The
hour and date of such delivery and payment are herein called the "Closing Date".

                  (c) Certificates evidencing the Firm Stock shall be registered
in such name or names and in such authorized denominations as you may request in
writing at least two full business  days prior to the Closing Date.  The Company
will  permit you to examine  and  package  said  certificates  at least one full
business day prior to the Closing Date.

                  (d) In  addition,  on the  basis  of the  representations  and
warranties herein contained,  but subject to the terms and conditions herein set
forth, the Selling Shareholders,  as and to the extent indicated on Schedule II,
hereby grant,  severally and not jointly, to you the option to purchase all or a
portion of the Additional Stock as may be necessary to cover  over-allotments at
the same purchase price per share to be paid by the  Underwriters to the Company
for the Firm Stock as determined  in this Section 3. Of the aggregate  number of
shares of Additional Stock the Representative may have elected to purchase, 100%
of such shares shall  initially be purchased from S. Leslie Flegel to the extent
indicated in Schedule II and  thereafter,  the balance of the  Additional  Stock
shall be purchased from the remaining  Selling  Shareholders,  pro rata based on
the number of shares of Additional  Stock to be sold by such  remaining  Selling
Shareholders.  This option may be exercised only to cover over-allotments in the
sale of shares of Firm Stock by the  Underwriters.  This option may be exercised
at any  time or  from  time to time on or  before  the  forty-fifth  (45th)  day
following  the Effective  Date by written  notice by the  Representative  to the
Attorneys-in-Fact  acting on behalf of the  Selling  Shareholders.  Such  notice


                                       10

<PAGE>
shall set forth the aggregate  number of shares of Additional  Stock as to which
the  option  is being  exercised,  the name or names  in  which  the  shares  of
Additional Stock are to be registered, the denominations in which the Additional
Stock is to be issued,  and the date and time, as reasonably  determined by you,
when the  Additional  Stock is to be delivered  (such date and time being herein
sometimes referred to as the "Additional Closing Date"); provided, however, that
the  Additional  Closing  Date shall not be earlier  than the  Closing  Date nor
earlier  than the third  business  day after the date on which the option  shall
have been  exercised  nor later  than the eighth  business  day after the day on
which the option shall have been exercised.

                  (e) Payment of the  purchase  price for,  and delivery of, the
Additional  Stock  shall  be made  at your  discretion  by wire  transfer  or by
certified or official  bank checks in New York  Clearing  House funds or similar
next day funds,  payable to the order of the Company  with respect to the shares
of  Additional  Stock sold by S. Leslie Flegel and to the order of the Custodian
with respect to the remaining  Selling  Shareholders  at the offices of Donald &
Co.  Securities  Inc.,  65 East 55th  Street,  New York,  New York,  through the
facilities  of the  Depository  Trust  Company or such  other  place as shall be
agreed upon between you, the Company and the Custodian.

                  (f)  Certificates  evidencing  the  Additional  Stock shall be
registered in such name or names and in such authorized denominations as you may
request  in  writing at least two full  business  days  prior to the  Additional
Closing  Date.  The  Custodian  will  permit you to  examine  and  package  said
certificates for delivery at least one full business day prior to the Additional
Closing Date.

                  (g) The  Company  and the  Selling  Shareholders  shall not be
obligated to sell or deliver any shares of Firm Stock or  Additional  Stock,  as
the case may be, except upon tender of payment by the Representative for all the
Firm Stock or Additional  Stock, as the case may be, agreed to be purchased from
it hereunder.

                  (h) On the Closing  Date,  the Company shall issue and sell to
the   Representative,   at  a  purchase   price  of  $0.001  per  Warrant,   the
Representative's  Warrants.  The Representative's  Warrants shall be exercisable
for a period of four (4) years  commencing  one (1) year from the Effective Date
at an initial  exercise  price equal to one hundred twenty percent (120%) of the
initial public offering price of the Firm Stock. The  Representative's  Warrants
shall be issued  pursuant to the terms and  provisions  of the  Representative's
Warrant  Agreement  substantially  in the form of the  Representative's  Warrant
Agreement   filed  as   Exhibit   4.4  to  the   Registration   Statement   (the
"Representative's Warrant Agreement").

         4.  Offering.  You are to make a public  offering  of the Firm Stock as
soon, on or after the effective date of the Registration  Statement, as you deem
it advisable  so to do. The Firm Stock is to be initially  offered to the public
at the  initial  public  offering  price  set  forth  on the  cover  page of the
Prospectus (such price being herein called the "public offering price"). You may



                                       11
<PAGE>
from time to time  increase  or  decrease  the public  offering  price after the
initial public offering to such extent as you may determine.

         5.       Covenants of the Company.

                  The Company covenants that it will:

                  (a) Use its best efforts to cause the  Registration  Statement
to become effective and will notify you  immediately,  and confirm the notice in
writing, (i) when the Registration  Statement,  or any post-effective  amendment
thereto, shall have become effective,  (ii) of the issuance by the Commission of
any stop order or of the initiation or the  threatening of any  proceedings  for
that purpose,  and (iii) of the receipt of any comments by the  Commission.  The
Company  will prepare and timely file with the  Commission  under Rule 424(b) of
the Regulations a Prospectus  containing  information  previously omitted on the
Effective Date in reliance of Rule 430A of the Regulations. The Company will use
its  best  efforts  to  prevent  the  issuance  of any stop  order or any  order
preventing or  suspending  the use of the  Registration  Statement or Prospectus
and,  if such order is issued,  to obtain the  lifting  thereof as  promptly  as
possible.

                  (b)  During  the time  when a  prospectus  is  required  to be
delivered  under  the Act,  comply  so far as it is able  with all  requirements
imposed  upon  it by  the  Act,  as  now  and  hereafter  amended,  and  by  the
Regulations,  as from time to time in force,  so far as  necessary to permit the
continuance of sales or of dealings in the Firm Stock and the  Additional  Stock
in accordance with the provisions hereof and the Prospectus. If at any time when
a prospectus  relating to the Firm Stock or the Additional  Stock is required to
be delivered  under the Act any event shall have  occurred as a result of which,
in the  reasonable  opinion of counsel  for the  Company  or your  counsel,  the
Registration Statement or Prospectus as then amended or supplemented includes an
untrue statement of a material fact or omits to state any material fact required
to be stated therein or necessary to make the statements  therein,  in the light
of the  circumstances  under  which they were  made,  not  misleading,  or it is
necessary  at any time to amend or  supplement  the  Registration  Statement  or
Prospectus  to comply with the Act,  the Company  will notify you  promptly  and
prepare and file with the Commission an appropriate  amendment or supplement (in
form reasonably satisfactory to you).

                  (c) Deliver to you such  number of copies of each  Preliminary
Prospectus as you may reasonably  request and,  deliver to you two signed copies
of the  Registration  Statement,  including  exhibits,  and  all  post-effective
amendments thereto and such number of copies of the Prospectus, the Registration
Statement and amendments and supplements  thereto, if any, without exhibits,  as
you may reasonably request for the purposes contemplated by the Act.

                  (d)  Endeavor in good faith,  in  cooperation  with you, at or
prior to the time the Registration  Statement becomes effective,  to qualify the
Firm Stock and the  Additional  Stock for offering or sale of the Firm Stock and



                                       12

<PAGE>
the Additional  Stock of such  jurisdictions  as you may  reasonably  designate;
provided that no such qualification shall be required in any jurisdiction where,
as a result thereof,  the Company would be subject to service of general process
or would be required to become qualified to do business as a foreign corporation
doing  business  in  such   jurisdiction.   In  each   jurisdiction   where  the
qualification  of the Firm Stock and  Additional  Stock shall be  effected,  the
Company will,  unless you agree that such action is not at the time necessary or
advisable,  file and make such statements or reports at such times as are or may
be reasonably required by the laws of such jurisdiction.

                  (e) Make  generally  available to its security  holders and to
the  Representative  as soon as practicable,  but not later than the last day of
the fifteenth  full  calendar  month  following the Effective  Date, an earnings
statement  (which need not be certified by independent  auditors unless required
by the Act or the Regulations, but which shall satisfy the provisions of Section
ll(a) of the Act)  covering a period of at least twelve months  beginning  after
the Effective Date.

                  (f) For a period of 180 days  after the  Effective  Date,  not
issue,  sell,  contract  to sell,  grant an option for the sale of or  otherwise
dispose of,  directly or  indirectly,  any shares of Common Stock of the Company
(or any shares of securities  convertible  into or  exercisable  for such Common
Stock) other than the Firm Stock and Additional  Stock being sold by the Company
and securities  issued  pursuant to the Company's  employee  benefit plans or as
otherwise referred to in the Prospectus, without your prior written consent.

                  (g) For a period of five years from the effective  date of the
Registration Statement, furnish you the following:

                           (i) as soon as practicable after they have been filed
with the Commission,  two copies of each annual, quarterly and current report on
Form 10-K, Form 10-Q or Form 8-K (to the extent the Company shall be required to
file such reports  pursuant to the Securities  Exchange Act of 1934, as amended,
and the rules and regulations thereunder  (collectively the "Exchange Act") and,
as soon as practicable  after they have been sent by the Company to its security
holders,  two copies of any  communications  sent by it to its  public  security
holders generally;

                           (ii) as soon as  practicable,  two  copies  of  every
press  release  and every  material  news item and article  with  respect to the
Company or its affairs which was released by the Company; and

                           (iii) such additional  non-confidential documents and
information  with respect to the Company and its affairs as you may from time to
time reasonably request.

                  (h) Apply the net proceeds  from the offering  received by the
Company in the manner set forth under "Use of  Proceeds" in the  Prospectus  and
comply with Rule 463 under the Act.


                                       13

<PAGE>
                  (i)  Furnish  to you as  early  as  practicable  prior  to the
Closing Date and Additional  Closing Date, as the case may be, but no later than
two full business days prior thereto,  a copy of the latest available  unaudited
interim financial statements of the Company, if any, which have been reviewed by
the Company's  independent  auditors, as stated in their letters to be furnished
pursuant to Section 7(f) hereof.

                  (j) Not file any amendment or  supplement to the  Registration
Statement or Prospectus  after the Effective Date to which you shall  reasonably
object in writing after being furnished a copy thereof.

                  (k) If any  action or  proceeding  shall be  brought by you in
order to enforce any right or remedy under this  Agreement,  the Company  hereby
consents to, and agrees that it will submit to, the  jurisdiction  of the courts
of the State of New York and of any Federal  court  sitting in the United States
District  Court for the Southern  District of New York.  The Company agrees that
process in any such action or proceeding  may be served in that manner  provided
by New York law for service on foreign corporations.

                  (l)  Comply  with  all  registration,   filing  and  reporting
requirements  of the Exchange Act which may from time to time be  applicable  to
the Company.

                  (m) Make all filings required,  including  registration  under
the  Exchange  Act, to obtain and keep the  quotation of its Common Stock in The
Nasdaq  SmallCap  Market and the listing of its Common Stock on the Boston Stock
Exchange,  and effect and  maintain  such  quotation  and listing for the Common
Stock for at least five (5) years from the date of this Agreement.

                  (n) Use its best  efforts to be  included  in Standard & Poors
Corporations  Manual  as soon as  possible  following  the  Closing  Date and to
continue  to be  included  in such  Manual  for at least five (5) years from the
Effective Date.

                  (o) Not later than  three  months  following  the date of this
Agreement,  cause to be  delivered  to you and to your  counsel,  Parker  Duryee
Rosoff & Haft, four (4) bound volumes containing therein all filings,  including
exhibits,   and  correspondence  to  and  from  the  Commission,   the  National
Association  of  Securities  Dealers,  Inc.  ("NASD")  and all  states  or other
jurisdictions concerning the offering of the Firm Stock,  underwriting documents
and closing documents, plus any other relevant material.

                  (p) For a period  of three (3) years  from the  Closing  Date,
engage your designee as an advisor (the  "Advisor")  to the  Company's  Board of
Directors.  The Advisor  shall be permitted to attend  meetings of the Board and
each of its committees and receive no more or less  compensation  as is equal to
the entitlement of the Directors including, without limitation, all compensation
payable  to Directors as members of the committees of the Board or in connection

                                       14

<PAGE>
with any other Board activities; provided, however, that the Company may require
as a condition precedent that any such Advisor shall agree to hold in confidence
and trust and to act in a  fiduciary  manner  with  respect to all  information,
including,  but not limited to, trade secrets,  so received during such meetings
and may require  that such  Advisor sign a  confidentiality  agreement  with the
Company;  and,  provided,  further,  that the Company  reserves the right not to
provide  information  and to exclude  such  Advisor  from any meeting or portion
thereof if  attendance at such meeting by such Advisor or  dissemination  of any
information at such meeting to such Advisor would compromise or adversely affect
the attorney-client  privilege between the Company and its counsel, or would, in
the good faith  judgment  of the Board of  Directors,  result in a  conflict  of
interest  situation.  The Company shall use its  reasonable  efforts to promptly
bring to the  attention of such Advisor any agenda item that,  in the good faith
judgment  of the  Board  of  Directors,  would  result  in such a trade  secret,
privileged matter or conflict of interest and the Board of Directors may exclude
such Advisor (or alternatively, the Advisor shall be entitled to exclude himself
or  herself)  from any  deliberation  or  discussion  of the Board of  Directors
concerning such trade secret (if the Advisor has not executed a  confidentiality
agreement),  privileged matter or conflict of interest matter and as a recipient
in the dissemination of any such information. If such Advisor in his or her good
faith  judgment  believes that an item to be discussed by the Board of Directors
would result in any conflict of interest, such Advisor shall promptly bring such
conflict to the  attention of the  Chairman of the Board.  In no event shall any
provision of this  paragraph  waive any  obligation  of  confidentiality  to the
Company owed by any such Advisor or the Representative. In addition, the Advisor
shall be entitled to receive  reimbursement for all reasonable costs incurred in
attending  such  meetings  including,  but not limited to,  food,  lodging,  and
transportation;  such costs to be subject to approval of the Company  which will
not be unreasonably withheld.

                  (q) For a period  of three (3) years  from the  Closing  Date,
there  will be no less  than  four  (4)  formal,  "in  person"  or  "telephonic"
meetings,  of the  Company's  Board  of  Directors  in each  such  year at which
meetings the Advisor  shall be permitted to attend or  participate,  as the case
may be in accordance with the provisions of Section 5(p); said meetings shall be
held  quarterly  each year and ten (10) days'  advance  notice of such  meetings
shall be given to the  Advisor.  The  Advisor  shall  receive  notice of special
meetings of the Board of Directors at the same time and manner as the members of
the Board.

                  (r)  Indemnify  and hold the  Representative  and the  Advisor
harmless,  to the full extent  allowed by applicable  laws,  against any and all
claims,  actions,  awards and judgments arising solely out of the attendance and
participation  of the Advisor at any meeting  described  in Section 5(p) of this
Agreement.  In the event the  Company  maintains a  liability  insurance  policy
affording  coverage  for the acts of its  officers  and  directors,  the Company
agrees, if possible, to include the Representative and the Advisor as an insured
under such policy.

                  (s) Establish  and maintain  during the period that the Common
Stock is listed on The Nasdaq SmallCap Market an independent  audit committee of
the Company's Board of Directors, which committee shall meet the requirements of
The Nasdaq Stock Market.

                                       15

<PAGE>
                  (t) On the Closing Date,  enter into a two (2) year  financial
consulting   agreement  with  the  Representative  (the  "Financial   Consulting
Agreement")  pursuant to which the Representative  will provide the Company with
investment  banking  and  financial  consulting  services  at a fee of  $72,000,
payable  at the rate of  $3,000  per  month in  advance  of each  month  for the
twenty-four months subsequent to the Closing Date.

                  (u) For a period  of three (3) years  from the  Closing  Date,
grant the  Representative  a right of first  refusal  to act as  underwriter  or
placement agent on any subsequent  public or private offerings of equity or debt
securities  (excluding sales to employees pursuant to the Company's stock option
plan,  traditional commercial financing or bank financing) of the Company or any
subsidiary  or successor of the Company,  or by the Company,  its  subsidiaries,
their   affiliates  or  their  respective   officers,   directors  or  principal
stockholders.

         6.       Payment of Expenses.

                  (a) The  Company  hereby  agrees  to pay,  whether  or not the
transactions  contemplated  hereunder are consummated,  all expenses (other than
fees of your counsel,  except as provided in (iv) below) in connection  with (i)
the preparation,  printing, filing and mailing of the Registration Statement and
the Prospectus,  including the cost of all copies thereof and of the Preliminary
Prospectus  and of the  Prospectus  and any  amendments or  supplements  thereto
supplied to you in quantities as hereinabove stated, (ii) the issuance, transfer
and delivery of the Firm Stock and the Additional Stock,  including any transfer
or other taxes payable thereon, (iii) printing of this Agreement,  the Agreement
Among   Underwriters,   the  Selected  Dealer   Agreement,   the   Underwriters'
Questionnaire,  the Power of Attorney and the certificates evidencing the Common
Stock,  (iv) the  qualification of the Firm Stock and the Additional Stock under
state or foreign  securities  or Blue Sky laws,  including the costs of printing
and mailing the "Blue Sky Survey," and the fees of counsel to the  Underwriters,
of which $10,000 has been paid prior to the date hereof,  and  disbursements  in
connection therewith,  (v) filing fees payable to the Commission,  the NASD, the
Boston Stock Exchange and The Nasdaq SmallCap Market, (vi) arranging and holding
due diligence meetings with prospective underwriters and selected dealers, (vii)
reasonable travel and lodging incurred by the  Representative and its counsel in
connection with meetings outside of New York City, (viii) tombstone  advertising
not  exceeding  $14,000 and (ix) the  preparation,  production  and  delivery of
plaques and bound volumes.

                  (b) The  Company  further  agrees  that,  in  addition  to the
expenses  payable  pursuant to subsection  (a) of this Section 6, it will pay to
the Representative a non-accountable expense allowance equal to two percent (2%)
of the gross  proceeds  received by the Company from the sale of Firm Stock,  of
which $25,000 has been paid to date, and the Company will pay the balance on the
Closing  Date by certified  or bank  cashier's  check or, at the election of the
Representative,  by deduction  from the  proceeds of the  offering  contemplated
herein. The Selling  Shareholders agree that they will pay to the Representative


                                       16

<PAGE>
a  non-accountable  expense  allowance  equal to two  percent  (2%) of the gross
proceeds  received by such Selling  Shareholders from the sale of the Additional
Stock on the Additional Closing Date by certified or bank cashier's check or, at
the  election  of the  Representative,  by  deduction  from the  proceeds of the
offering contemplated herein.

         7.  Conditions  of Your  Obligations.  The  obligation  of the  several
Underwriters hereunder to purchase and pay for the Firm Stock and the Additional
Stock, as provided  herein,  shall be subject to the continuing  accuracy in all
material respects of the representations and warranties of the Company as of the
date hereof and as of the Closing Date (or the  Additional  Closing Dare, as the
case may be), to the performance by the Company in all material  respects of its
obligations hereunder and to the following conditions:

                  (a) The Registration Statement shall have become effective not
later than 5:00 P.M.,  New York City time, on the date of this Agreement or such
later  date and time as shall be  consented  to in  writing  by you and,  at the
Closing  Date  and  Additional  Closing  Date,  no  stop  order  suspending  the
effectiveness of the Registration Statement, as amended from time to time, shall
have  been  issued  or  proceeding  therefor  initiated  or  threatened  by  the
Commission;

                  (b) At the Effective Date, the Closing Date and the Additional
Closing Date, as the case may be, you shall have received the favorable  opinion
of Gallop,  Johnson & Neuman, L.C., counsel for the Company, dated the Effective
Date,  the Closing  Date or the  Additional  Closing  Date,  as the case may be,
addressed to the Underwriters  and in form and scope  satisfactory to counsel of
the Underwriters, to the effect that:

                           (i) each of the Company and the Subsidiaries (A) is a
corporation  duly  organized  and  validly  existing  as a  corporation  in good
standing under the laws of the  jurisdiction  of its  incorporation  and (B) has
full corporate power and authority and all necessary authorizations,  approvals,
orders,  licenses,  certificates  and  permits  of  and  from  all  governmental
regulatory  officials  and  bodies  to own its  properties  and to  conduct  its
business as now being conducted as described in the  Prospectus;  to the best of
such counsel's  knowledge,  neither the Company nor any of the  Subsidiaries has
received any notice of proceedings  related to the revocation or modification of
any authorization,  approval, order, license, certificate,  franchise, or permit
issued to any of them which,  singly or in the  aggregate,  if the subject of an
unfavorable decision,  ruling or finding,  would have a Material Adverse Effect;
nothing has come to the  attention  of such counsel that would lead such counsel
to  believe  that the  Company  and the  Subsidiaries  taken as a whole  are not
conducting their business in all material respects in compliance with applicable
federal,  state and local laws,  rules and  regulations;  the disclosures in the
Registration  Statement concerning the effects of federal, state and local laws,
rules  and  regulations  on the  Company's  and the  Subsidiaries'  business  as
currently  conducted  (or as  proposed  in  the  Registration  Statement  or the
Prospectus to be conducted) are correct in all material respects and do not omit
to  state  a fact  necessary  to  make  the  statements  contained  therein  not
misleading in light of the circumstances in which they were made;


                                       17

<PAGE>
                           (ii) each of the Company and the Subsidiaries is duly
qualified as a foreign  corporation and in good standing in each jurisdiction in
which its  ownership  or  leasing of  property  or the  conduct of its  business
requires such  qualification,  except where the failure to be so qualified would
not have a Material Adverse Effect;

                           (iii)  the  Company  owns  of  record,   directly  or
indirectly,  all of the  capital  stock  of each of the  Subsidiaries;  all such
shares of capital stock so owned are validly issued and outstanding,  fully paid
and nonassessable and, to the knowledge of such counsel after inquiry, are owned
free and  clear of any  liens,  encumbrances  or other  claims  or  restrictions
whatsoever;

                           (iv) the Company has authorized and  outstanding  the
capital  stock as set forth in the  Prospectus;  all the issued shares of Common
Stock of the Company, including the Additional Stock, have been duly and validly
authorized and issued and to, the knowledge of such counsel after  inquiry,  are
fully  paid;  all  the  issued  shares  of  Common  Stock  of  the  Company  are
nonassessable;  none of the  issued  shares  of  Common  Stock  of the  Company,
including the Additional Stock, nor the Firm Stock are subject to any preemptive
rights;  the Firm Stock, the Additional Stock and the other capital stock of the
Company conform as to legal matters to the description  thereof  contained under
the caption "Description of Securities" in the Prospectus;

                           (v) the Representative's  Warrant Stock has been duly
authorized  and  reserved  for  issuance  and,  when  issued  and  delivered  in
accordance with the terms of the Representative's Warrant Agreement will be duly
and validly issued, fully paid and nonassessable;

                           (vi)  the  Company  and,  to the  knowledge  of  such
counsel  after  inquiry,   the  Selling   Shareholders   have  conveyed  to  the
Underwriters good and valid title to the Firm Stock and Additional Stock, as the
case may be, being sold  hereunder,  free and clear of any liens,  encumbrances,
security interests and claims whatsoever; the Firm Stock and Additional Stock as
the case may be, shall be validly issued and fully paid and  nonassessable  when
issued  and paid for in  accordance  with the terms of this  Agreement,  and the
certificates  evidencing the Firm Stock and the Additional  Stock are in due and
proper form;

                           (vii) this Agreement,  the  Representative's  Warrant
Agreement  and the  Financial  Consulting  Agreement  have been duly and validly
authorized,  executed  and  delivered  by the  Company  and each is a valid  and
binding  agreement  of the Company  enforceable  in  accordance  with its terms,
except insofar as indemnification and contribution  provisions may be limited by
applicable law (including, but not limited to, Federal or state securities laws)
or  equitable  principles,  and  except  as  enforceability  may be  limited  by
bankruptcy,  insolvency,  reorganization,  moratorium or similar laws  affecting
creditors' rights generally or by general equitable principles;

                           (viii) to the knowledge of such counsel, there are no
contracts or other  documents  which are required to be filed as exhibits to the


                                       18

<PAGE>
Registration Statement,  as it may then be amended or supplemented,  or required
to be described in the  Registration  Statement or  Prospectus as it may then be
amended or supplemented that are not filed or described as required;

                           (ix) to the knowledge of such counsel after  inquiry,
there are no legal or governmental  proceedings  pending or, threatened  against
the  Company  or  any of  the  Subsidiaries,  and  no  statutes  or  regulations
applicable to the Company or any of the  Subsidiaries,  of a character  that are
required to be disclosed in the  Registration  Statement and  Prospectus,  which
have not been so disclosed and properly described therein;

                           (x) the statements in the Registration  Statement and
Prospectus,  insofar as they are descriptions of contracts,  agreements or other
documents,  or refer to statements of law or legal conclusions,  are accurate in
all material  respects and present fairly the  information  required to be shown
with respect to such contracts, agreements or other documents;

                           (xi) the  execution  and delivery of this  Agreement,
the Representative's  Warrant Agreement and the Financial Consulting  Agreement,
the  consummation  of the  transactions  contemplated  in  this  Agreement,  the
Representative's  Warrant Agreement and the Financial Consulting Agreement,  and
compliance  with  the  terms of this  Agreement,  the  Representative's  Warrant
Agreement  and  the  Financial  Consulting  Agreement  do not and  will  not (A)
conflict  with or result in a breach  of any of the terms or  provisions  of, or
constitute  a default  (or an event  which with  notice or lapse of time or both
would constitute a default or acceleration)  under, or result in the creation or
imposition  of any lien,  charge or  encumbrance  upon any material  property or
assets of the  Company or any of the  Subsidiaries  pursuant to the terms of any
agreement or instrument known to such counsel and to which the Company or any of
the  Subsidiaries is a party or by which the Company or any of the  Subsidiaries
may be bound or to which any of the material properties or assets of the Company
or any of the  Subsidiaries  is subject,  or any  statute or any order,  rule or
regulation  applicable to the Company or any of the Subsidiaries of any court or
of any Federal,  state or other regulatory  authority or other governmental body
having  jurisdiction  over the  Company  or any of the  Subsidiaries  (provided,
however,  that such  counsel  may  render  such  opinion  on state  (other  than
Missouri), regulatory or other governmental bodies, to such counsel's knowledge)
or  (B)  result  in  any  violation  of  provisions   of  the   Certificate   of
Incorporation,  by-laws or other charter  documents of the Company or any of the
Subsidiaries;

                           (xii) no consent, approval, authorization or order of
any court or  governmental  agency or body is  required in  connection  with the
consummation  of  the   transactions   contemplated   by  this  Agreement,   the
Representative's  Warrant  Agreement  and the  Financial  Consulting  Agreement,
except such as have been obtained or made or as may be required under the Act or
state securities or Blue Sky laws;

                           (xiii)  (A)  neither  the  Company  nor  any  of  the
Subsidiaries  is in violation of any term or  provision  of its  Certificate  of
Incorporation,  by-laws  or  other  charter  documents;  (B) to  such  counsel's
knowledge, neither the Company nor any of the Subsidiaries is currently in


                                       19

<PAGE>
material breach of, or in material default (nor has an event occurred which with
notice,  lapse of time or both  would  constitute  such a  material  default  or
acceleration) under any indenture,  mortgage,  deed of trust, note, bank loan or
credit  agreement or (in any respect that is material in light of the  financial
condition  of the  Company  and the  Subsidiaries,  taken as a whole)  any other
agreement or  instrument,  known to such  counsel  after  inquiry,  to which the
Company or any of the  Subsidiaries is a party or by which either of them or any
of their property may be bound or affected,  or to such counsel's knowledge,  in
violation of any franchise,  license, permit, judgment,  decree, order, statute,
rule or regulation,  which violation would have a Material  Adverse Effect;  and
(C) to such counsel's knowledge, neither the Company nor any of the Subsidiaries
has received notice of conflict with the asserted rights of others in respect of
patents,  trademarks,  service marks and rights necessary for the conduct of its
business;

                           (xiv) the Company has the right to operate all of its
facilities  in their present  locations  and the operation of its  facilities in
such locations as described in the Prospectus does not violate the provisions of
any lease with respect thereto to which the Company is a party;

                           (xv) the  Registration  Statement and the  Prospectus
and any amendments or supplements  thereto (other than the financial  statements
and other  financial  and  statistical  data  included  therein,  as to which no
opinion need be rendered)  comply as to form in all material  respects  with the
requirements  of the  Act  and  the  Regulations  and  nothing  has  come to the
attention of such counsel which would lead them to believe that the Registration
Statement  or  the  Prospectus,  as  amended  or  supplemented,  if  amended  or
supplemented  (other  than the  financial  statements  and other  financial  and
statistical  data  included  therein  as to which no opinion  need be  rendered)
contains any untrue  statement  of a material  fact or omits to state a material
fact required to be stated therein or necessary to make the statements  therein,
in light of the circumstances under which they are made, not misleading; and

                           (xvi) the  Registration  Statement is effective under
the Act, and to the best of such counsel's knowledge,  no proceedings for a stop
order are pending or threatened under the Act.

                  In rendering  the  opinions set forth above,  such counsel may
rely upon  certificates of officers of the Company and of public officials as to
matters of fact. In giving the foregoing opinions, such counsel may rely on such
other  counsel as it deems  advisable;  provided  that such counsel  shall state
that, in such counsel's  opinion,  you are justified in relying on such opinions
of such other  counsel.  Copies of all such opinions and  certificates  shall be
furnished to your counsel on the Closing Date or the Additional Closing Date, as
the case may be.

                  (c) On or prior to the Closing Date and the Additional Closing
Date,  as the case  may be,  you  shall  have  been  furnished  such  documents,
certificates  and  opinions  as you may  reasonably  require  for the purpose of


                                       20

<PAGE>
enabling you to review the matters referred to in subsection (b) of this Section
7, and in order to evidence the accuracy, completeness or satisfaction of any of
the representations, warranties or conditions herein contained.

                  (d) Prior to the Closing Date and the Additional Closing Date,
as the case may be, (i) there shall have been no material  adverse change in the
business, properties, results of operations, condition (financial or otherwise),
affairs or prospects,  of the Company and the  Subsidiaries  from that as of the
latest  date  as of  which  such  condition  is set  forth  in the  Registration
Statement and Prospectus; (ii) there shall have been no transaction,  not in the
ordinary  course of business,  entered into by the Company or the  Subsidiaries,
from the latest date as of which the financial  condition of the Company and the
Subsidiaries is set forth in the  Registration  Statement and Prospectus,  other
than transactions referred to or contemplated therein or to which you have given
your written consent; (iii) neither the Company nor the Subsidiaries shall be in
default (nor shall an event have occurred which,  with notice,  or lapse of time
or both would constitute a default or acceleration)  under any provision of, any
agreement,  understanding or instrument  relating to any  indebtedness;  (iv) no
material amount of the  consolidated  assets of the Company and the Subsidiaries
shall have been pledged or  mortgaged,  except as set forth in the  Registration
Statement and Prospectus;  and (v) no action,  suit or proceeding,  at law or in
equity, shall have been pending or, to the knowledge of the Company,  threatened
against the Company or the Subsidiaries, or affecting any of their properties or
business  before  or by any  court or  federal,  state  or other  jurisdictional
commission,   board  or  other  administrative  agency  wherein  an  unfavorable
decision,  ruling or finding  would  materially  adversely  affect the business,
operations,  prospects or  financial  condition or income of the Company and the
Subsidiaries, except as set forth in the Registration Statement and Prospectus.

                  (e) At the Closing Date and  Additional  Closing  Date, as the
case may be,  you shall  have  received  a  certificate  of the Chief  Executive
Officer and the Chief Financial  Officer of the Company,  dated the Closing Date
and  Additional  Closing  Date,  as the case may be, (i) to the effect  that the
conditions  set forth in  subsections  (a) and (d) above have been satisfied and
(ii) as to the accuracy,  as of the Closing Date and Additional Closing Date, as
the case may be, of the  representations and warranties of the Company set forth
in Section 2 (a) hereof.

                  (f) At the time this  Agreement is executed and at the Closing
Date and Additional  Closing Date, as the case may be, you shall have received a
letter,  addressed  to you in  form  and  substance  satisfactory  to you in all
respects (including the non-material nature of the changes or decreases, if any,
referred in to clause (iii) below), from BDO Seidman,  LLP, dated as of the date
of this Agreement and as of the Closing Date and Additional Closing Date, as the
case may be:

                           (i) confirming that they are independent  accountants
                  with respect to the Company  within the meaning of the Act and
                  the applicable published Regulations;


                                       21

<PAGE>
                           (ii) stating  that in their  opinion,  the  financial
                  statements of the Company and the Subsidiaries included in the
                  Registration  Statement  examined by them comply as to form in
                  all  material   respects   with  the   applicable   accounting
                  requirements of the Act and the published Regulations;

                           (iii) stating  that, on the basis of procedures  (but
                  not an audit in accordance  with generally  accepted  auditing
                  standards),  which included a reading of the latest  available
                  unaudited  consolidated  interim  financial  statements of the
                  Company and the  Subsidiaries  (with an indication of the date
                  of  the   latest   available   unaudited   interim   financial
                  statements),  a reading of the latest available minutes of the
                  stockholders  and board of  directors  of the  Company and the
                  Subsidiaries  and  committees  of such boards and inquiries to
                  certain  officers  and other  employees of the Company and the
                  Subsidiaries  responsible for financial and accounting matters
                  and other specified procedures and inquiries, nothing has come
                  to their  attention  that would cause them to believe that (A)
                  the unaudited consolidated financial statements of the Company
                  and the Subsidiaries  included in the  Registration  Statement
                  (i) do not comply as to form in all material respects with the
                  applicable accounting requirements of the Act and Regulations,
                  or (ii) were not fairly presented in conformity with generally
                  accepted  accounting   principles  on  a  basis  substantially
                  consistent  with  that  of the  audited  financial  statements
                  included in the Registration Statement; (B) at the date of the
                  latest  available  interim  financial   statements  and  at  a
                  specified  date not more than  five days  prior to the date of
                  such letter, there was any change in long-term debt or capital
                  stock of the Company and its  Subsidiaries,  as compared  with
                  the amounts  shown in the July 31, 1997  consolidated  balance
                  sheet of the  Company  and its  Subsidiaries,  included in the
                  Registration Statement and Prospectus, other than as set forth
                  in  or   contemplated  by  the   Registration   Statement  and
                  Prospectus,  or, if there was any  change,  setting  forth the
                  amount of such change;  or (C) during the period from July 31,
                  1997 to a specified  date not more than five days prior to the
                  date of such letter,  there was any decrease in revenues or in
                  operating  income,  net  income or net income per share of the
                  Company   and  its   Subsidiaries,   as   compared   with  the
                  corresponding  period in the preceding year, other than as set
                  forth in or  contemplated  by the  Registration  Statement and
                  Prospectus,  or,  if  there  was  any  decrease  or  increase,
                  respectively,  setting  forth the amount of such  decrease  or
                  increase; and

                           (iv) stating that they have compared  specific dollar
                  amounts, numbers of shares,  percentages of dollar amounts and
                  shares and other  information  pertaining  to the  Company set
                  forth in the  Prospectus,  which  have been  specified  by you
                  prior to the date of this  Agreement,  to the extent that such
                  amounts,  numbers,  percentages  and other  information may be
                  derived from the general accounting records of the Company and
                  excluding any questions  requiring an  interpretation by legal
                  counsel,  with the results  obtained from the  application  of
                  


                                       22

<PAGE>
                  specified readings, inquiries and other appropriate procedures
                  (which   procedures  do  not   constitute  an  examination  in
                  accordance  with generally  accepted  auditing  standards) set
                  forth in the letter, and found them to be in agreement.

                  (g) All  proceedings  taken in connection with the sale of the
Firm  Stock and the  Additional  Stock as herein  contemplated  shall  have been
reasonably satisfactory in form and substance to you and your counsel.

                  (h) The Company  shall have  furnished  to the  Representative
such further  certificates  and documents  confirming  the  representations  and
warranties  contained herein,  the performance of covenants prior to the Closing
Date and the Additional Closing Date, as the case may be, and related matters as
the Representative may reasonably have requested.

                  (i) There shall have been duly  tendered  to you  certificates
representing  all the Firm Stock and the Additional  Stock,  as the case may be,
agreed to be sold by the Company on the Closing Date and the Additional  Closing
Date, as the case may be.

                  (j) Each  Selling  Shareholder  shall  have  furnished  to the
Representative at the Additional Closing Date, if any, a certificate,  dated the
Additional  Closing  Date,  signed  by such  Selling  Shareholder  in  form  and
substance   satisfactory  to  the   Representative,   to  the  effect  that  the
representations,  warranties  and  agreements  of such  Selling  Shareholder  in
Section  2 (b)  hereof  were  when  originally  made  and are at the  time  such
certificate is dated true and correct and such Selling  Shareholder has complied
with all of such Selling Shareholder's agreements contained herein.

                  (k) No order  suspending  the  sale of the  Firm  Stock or the
Additional  Stock,  as the case may be, in any  jurisdiction  designated  by you
pursuant to  subsection  (d) of Section 5 hereof,  shall have been issued on the
Closing  Date or the  Additional  Closing  Date,  as the  case  may  be,  and no
proceedings  for that purpose shall have been instituted or to your knowledge or
that of the Company shall be contemplated.

                  (l) At the  Additional  Closing  Date,  if any, you shall have
received the favorable  opinion of Gallop,  Johnson & Newman,  L.C.  counsel for
each  of  the  Selling  Shareholders,  with  respect  to  each  of  the  Selling
Shareholders, dated the Additional Closing Date, if any, addressed to you and in
form and scope satisfactory to your counsel, to the effect that:

                           (i) A Power of Attorney and a Custody  Agreement have
been duly  authorized  (where such Selling  Shareholder  is not an  individual),
executed and  delivered by each Selling  Shareholder  and  constitute  valid and
binding  agreements  of  such  Selling  Shareholder  in  accordance  with  their
respective  terms,  except  as  enforceability  may be  limited  by  bankruptcy,
insolvency,  reorganization,  moratorium  or similar laws  affecting  creditors'
rights generally or by general equitable principles;

                                       23

<PAGE>
                           (ii) This Agreement has been duly  authorized  (where
such Selling Shareholder is not an individual),  executed and delivered by or on
behalf of each Selling Shareholder and constitutes a valid and binding agreement
of such Selling Shareholder  enforceable in accordance with its terms, except as
rights to indemnity and contribution  hereunder may be limited by the securities
laws of the United  States and except as such  enforceability  may be limited by
bankruptcy,  insolvency,  reorganization or similar laws or equitable principles
affecting the enforcement of creditors'  rights  generally;  and the sale of the
Additional  Stock  to be sold  by each  Selling  Shareholder  hereunder  and the
performance of this Agreement,  the Power of Attorney and the Custody  Agreement
and the consummation of the transactions  herein and therein  contemplated  will
not conflict  with or result in a breach or violation of any terms or provisions
of, or constitute a default under, or give rise to rights of termination  under,
any indenture,  mortgage, deed of trust, voting trust agreement,  loan agreement
or other  agreement  or  instrument  known to such counsel to which such Selling
Shareholder  is a party  or by which  such  Selling  Shareholder  or any of such
Selling  Shareholder's  properties  is bound,  the  articles or  certificate  of
incorporation  and  by-laws  if  such  Selling   Shareholder  (if  such  Selling
Shareholder  is a  corporation),  the  partnership  agreement  of  such  Selling
Shareholder (if such Selling  Shareholder is a  partnership),  or any applicable
law, rule or regulation,  judgment,  order or decree of any court, government or
governmental  instrumentality  having jurisdiction over such Selling Shareholder
or the property of such Selling Shareholder;

                           (iii) Except for the order of the  Commission  making
the Registration Statement effective (which is in effect) and permits or similar
authorization  required  under  the  securities  or Blue  Sky  laws  of  certain
jurisdictions  and by the  NASD  (as to  which  such  counsel  need  express  no
opinion),  no  consent,  approval,  authorization,   license  or  order  of  any
regulatory body,  administrative  agency or other  governmental  body is legally
required for the  execution,  delivery and  performance of this Agreement by the
Selling Shareholders,  other than any such consents, approvals,  authorizations,
licenses, and orders as have been obtained and are in full force and effect;

                           (iv) To the knowledge of such counsel after  inquiry,
immediately  prior  to  the  Additional  Closing  Date,  if  any,  such  Selling
Shareholder had good and valid title to the Additional  Stock to be sold by such
Selling  Shareholder  under  this  Agreement,  free  and  clear  of  all  liens,
encumbrances,  equities or claims,  and full right, power and authority to sell,
assign,  transfer  and deliver the  Additional  Stock to be sold by such Selling
Shareholder hereunder; and

                           (v) To the knowledge of such counsel  after  inquiry,
good and valid title to the Additional  Stock sold by the Selling  Shareholders,
free  and  clear  of all  liens,  encumbrances,  equities  or  claims,  has been
transferred to the  Representative  who has purchased such  Additional  Stock in
good faith and without notice of any such lien, encumbrance,  equity or claim or
any other adverse claim within the meaning of the Uniform Commercial Code.


                                       24

<PAGE>
                  In rendering the opinion of clause (iv), such counsel may rely
upon a  certificate  of such  Selling  Shareholder  as to  matters of fact as to
ownership of and liens, encumbrances, equities or claims on the Additional Stock
sold by such Selling  Shareholder,  provided  that such counsel shall state that
they believe that both the Representative and they are justified in relying upon
such certificate.

                  (m) Any certificate  signed by any duly authorized  officer of
the Company in such  capacity  and  delivered  to you or your  counsel  shall be
deemed a representation  and warranty by the Company to you as to the statements
made  therein.  If any condition to your  obligations  hereunder to be fulfilled
prior to or at the Closing Date or the Additional  Closing Date, as the case may
be, is not so fulfilled,  you may terminate  this Agreement or, if you so elect,
waive any such  conditions  which have not been fulfilled or extend the time for
their fulfillment.

         8.       Indemnification.

                  (a) Subject to the  conditions  set forth  below,  the Company
agrees to indemnify  and hold  harmless  each of the  Underwriters,  each of the
officers and directors of the Underwriters and each person, if any, who controls
any Underwriter  within the meaning of Section 15 of the Act or Section 20(a) of
the Exchange Act, against any and all loss, liability, claim, damage and expense
whatsoever  (including,  but  not  limited  to any and  all  expense  whatsoever
reasonably  incurred  in  investigating,  preparing  or  defending  against  any
litigation,  commenced or  threatened,  or any claim  whatsoever)("collectively,
"Damages")  arising  out of or based  upon (i) the  inaccuracy  or breach of any
representation  or warranty of the Company or the breach of any covenant made by
the Company in this  Agreement or (ii) any untrue  statement  or alleged  untrue
statement of a material fact contained (x) in any  Preliminary  Prospectus,  the
Registration  Statement  or the  Prospectus  (as from time to time  amended  and
supplemented)  or (y) in any  application  or other document (in this Section 8,
collectively  called  "Application")  executed by or on behalf of the Company or
based upon written information furnished by or on behalf of the Company filed in
any  jurisdiction  in order to qualify  the Firm Stock or the  Additional  Stock
under the Blue Sky or  securities  laws thereof or filed with the  Commission or
any securities exchange, such as the Nasdaq SmallCap Market and the Boston Stock
Exchange, or (iii) the omission or alleged omission therefrom of a material fact
required to be stated  therein or necessary to make the  statements  therein not
misleading;  unless such  statement or omission was made in reliance upon and in
conformity with written information furnished to the Company with respect to the
Underwriters  by or on  behalf  of  any  Underwriter  expressly  for  use in the
Preliminary  Prospectus,  the  Registration  Statement  or  Prospectus,  or  any
amendment or supplement  thereof,  or in any Application or in any communication
to the  Commission,  as the case may be. With respect to any Damages arising out
of or based upon any untrue  statement or alleged  untrue  statement made in, or
omission or alleged  omission from, any  Preliminary  Prospectus,  the indemnity
agreement  contained  in this  Section  8(a) with  respect  to such  Preliminary
Prospectus shall not inure to the benefit of the Underwriters (or the benefit of
any person controlling any Underwriter), if the Prospectus (or the Prospectus as

                                       25

<PAGE>
amended or supplemented if the Company shall have made any amendments thereof or
supplements  thereto which shall have been furnished to you prior to the time of
confirmation of such sale) does not contain such statement,  alleged  statement,
omission or alleged  omission,  a sufficient number of copies of such Prospectus
were provided to the  Underwriters  and a copy of such Prospectus shall not have
been  sent or given to the  person  asserting  such  Damages  at or prior to the
written confirmation of such sale to such person.

                  (b)  Each  Selling  Shareholder  agrees,   severally  and  not
jointly,  that it will indemnify and hold harmless the  Representative,  each of
the officers and directors of the  Representative,  and each person, if any, who
controls  the  Representative  within  the  meaning  of Section 15 of the Act or
Section 20 of the  Exchange  Act,  and each of them,  to the same  extent as the
foregoing indemnity from the Company to the Underwriters,  but only with respect
to (i)  statements  or  omissions  made in the  Registration  Statement  (or any
amendment  thereto)  or a  Preliminary  Prospectus  or the  Prospectus  (or  any
amendment or  supplement  thereto)  made in reliance on and in  conformity  with
information relating to such Selling Shareholder  furnished to the Company by or
on  behalf  of  such  Selling   Shareholder   expressly  for  inclusion  in  the
Registration Statement (or any amendment thereto) or a Preliminary Prospectus or
the   Prospectus   (or  any   amendment  or   supplement   thereto),   and  (ii)
representations and warranties of such Selling Shareholder  contained in Section
2(b) of this Agreement or contained in certificates of such Selling  Shareholder
submitted pursuant to Section 7(n) of this Agreement. Such Selling Shareholder's
obligation  to indemnify  the  Representative  shall be limited to the amount of
proceeds (net of the Representative's  discount) of the sale of Additional Stock
sold by such  Selling  Shareholder.  The  Representative  acknowledges  that the
statements  set forth under the  heading  "Principal  and Selling  Stockholders"
(insofar  as  such  information  relates  to  any  Selling  Shareholder)  in any
Preliminary  Prospectus  and the  Prospectus  constitute  the  only  information
relating to such Selling Shareholder furnished to the Company by or on behalf of
such Selling Shareholder expressly for inclusion in the Registration  Statement.
The  indemnity  agreement  contained  in this Section 8(b) is in addition to any
liability that each Selling Shareholder may otherwise have to the Representative
or any controlling person of the Underwriter.

                  (c) Each  Underwriter,  severally  and not jointly,  agrees to
indemnify and hold  harmless the Company,  each of the directors of the Company,
each of the  officers  of the  Company  who shall have  signed the  Registration
Statement  and each other  person,  if any, who controls the Company  within the
meaning of Section 15 of the Act or Section  20(a) of the  Exchange  Act for all
Damages  with respect to  statements  or  omissions,  or alleged  statements  or
omissions, if any, made in any Preliminary Prospectus, Registration Statement or
Prospectus or any amendment or supplement thereto or any Application in reliance
upon, and in conformity with, written information  furnished to the Company with
respect to the  Underwriters  by or on behalf of any  Underwriter for use in any
Preliminary  Prospectus,   the  Registration  Statement  or  Prospectus  or  any
amendment or supplement thereto or in any application, as the case may be.

                  (d) The Representative  agrees that it will indemnify and hold
harmless each Selling  Shareholder against any and all loss,  liability,  claim,

                                       26

<PAGE>
damage, expense or action, joint or several, to the same extent as the foregoing
indemnity  from the  Underwriters  to the  Company  but  only  with  respect  to
statements  or omissions  made in the  Registration  Statement (or any amendment
thereto) or a  Preliminary  Prospectus  or the  Prospectus  (or any amendment or
supplement  thereto)  in  reliance  upon  and  in  conformity  with  information
furnished in writing by the  Representative  to the Company expressly for use in
the Registration  Statement (or any amendment thereto).  The indemnity agreement
contained  in this  Section  8(d) is in  addition  to any  liability  which  the
Representative  may  otherwise  have to the  Selling  Shareholders.  The Selling
Shareholders  acknowledge  that the  statements  set  forth  under  the  heading
"Underwriting"  (insofar as such information  relates to the Representative) and
in the last paragraph of text on the outside front cover page of any Preliminary
Prospectus  and the  Prospectus  constitute  the only  information  furnished in
writing  by the  Representative  expressly  for  inclusion  in the  Registration
Statement, any Preliminary Prospectus or the Prospectus.

                  (e) If any action is  brought  against  an  indemnified  party
under subsection (a) or (b) above (the "Indemnified  Party") in respect of which
indemnity may be sought against the  indemnifying  party under subsection (a) or
(b) above (the  "Indemnifying  Party"),  such Indemnifying  Party shall promptly
notify in writing the party or parties  against  whom  indemnification  is to be
sought of the  institution  of such action and the  Indemnifying  Parties  shall
assume  the  defense  of  such  action,  including  the  employment  of  counsel
(reasonably  satisfactory  to such  Indemnified  Party) and payment of expenses.
Such Indemnified Party shall have the right to employ it or their own counsel in
any such case, but the fees and expenses of such counsel shall be at the expense
of such Indemnified  Party unless the employment of such counsel shall have been
authorized in writing by the Indemnifying Parties in connection with the defense
of such action or the  Indemnifying  Parties shall not have employed  counsel to
have charge of the defense of such action or such  Indemnified  Party or parties
shall have  reasonably  concluded  that there may be defenses  available  to the
Indemnifying Parties which are different or additional to those available to the
Indemnifying  Parties (in which case the Indemnifying Parties shall not have the
right to direct the defense of such action on behalf of the Indemnified Party or
Parties),  in any of which events such fees and  expenses  shall be borne by the
Indemnifying   Parties.   Anything   in   this   paragraph   to   the   contrary
notwithstanding,  the Indemnifying  Party shall not be liable for any settlement
of  any  such  claim  or  action  effected  without  its  written  consent.  The
Indemnifying  Party  agrees  promptly  to notify  the  Indemnified  Party of the
commencement of any litigation or proceedings  against the Indemnifying Party or
any of its officers or directors  in  connection  with the issue and sale of the
Firm  Stock and the  Additional  Stock or in  connection  with such  Preliminary
Prospectus, Registration Statement or Prospectus, or any amendment or supplement
thereto, or any such Application.

                  (f) If the  indemnification  provided for in this Section 8 is
unavailable or insufficient to hold harmless an Indemnified  Party in respect of
any losses,  claims,  damages or  liabilities  (or  actions in respect  thereof)
referred to therein, then each Indemnifying Party shall contribute to the amount
paid or payable to such  Indemnified  Party as a result of such losses,  claims,
damages or liabilities (or actions in respect  thereof) in such proportion as is


                                       27

<PAGE>
appropriate  to reflect the  relative  benefits  received by the Company and the
Selling  Shareholders on the one hand and the Underwriters on the other from the
offering of the Firm Stock and Additional  Stock.  If,  however,  the allocation
provided by the  immediately  preceding  sentence is not permitted by applicable
law or if the Indemnified Party failed to give the notice required above in this
Section 8, then each Indemnifying  Party shall contribute to such amount paid or
payable  by such  Indemnified  Party in such  proportion  as is  appropriate  to
reflect  not only such  relative  benefits  but also the  relative  fault of the
Company and the Selling Shareholders on the one hand and the Underwriters on the
other in  connection  with the  statements or omissions  which  resulted in such
losses,  claims, damages or liabilities (or actions in respect thereof), as well
as any other relevant equitable  considerations.  The relative benefits received
by the Company and the Selling Shareholders on the one hand and the Underwriters
on the  other  shall be  deemed  to be in the same  proportion  as the total net
proceeds from the offering (before deducting  expenses)  received by the Company
and the Selling  Shareholders bear to the total underwriting  discounts received
by the Underwriters, in each case as set forth in the table on the cover page of
the  Prospectus.  The relative  fault shall be determined by reference to, among
other things,  whether the untrue or alleged untrue statement of a material fact
or the  omission  or  alleged  omission  to state a  material  fact  relates  to
information supplied by the Company and the Selling Shareholders on the one hand
or the  Underwriters on the other and the parties  relative  intent,  knowledge,
access to  information  and  opportunity to correct or prevent such statement or
omission.  The Company, the Selling Shareholders and the Underwriters agree that
it would not be just and equitable if  contribution  pursuant to this subsection
(d) were  determined by pro rata allocation or by any other method of allocation
which does not take account of the equitable considerations referred to above in
this  subsection  (d). The amount paid or payable by an  Indemnified  Party as a
result of the  losses,  claims,  damages or  liabilities  (or actions in respect
thereof) referred to above in this subsection (d) shall be deemed to include any
legal  or  other  expenses  reasonably  incurred  by such  Indemnified  Party in
connection   with   investigating   or  defending  any  such  action  or  claim.
Notwithstanding  the  provisions of this  subsection  (d), (i) the  Underwriters
shall not be required to contribute  any amount in excess of the amount by which
the total price at which the Firm Stock and Additional Stock underwritten by the
Underwriters  and  distributed  to the public were offered to the public exceeds
the amount of any damages which the Underwriters have otherwise been required to
pay by reason of such untrue  statement or omission and (ii) no person guilty of
fraudulent misrepresentation (within the meaning of Section 11 of the Act) shall
be  entitled  to  contribution  from  any  person  who  was not  guilty  of such
fraudulent misrepresentation.


         9.       Default by an Underwriter.

                  (a) If any Underwriter or Underwriters shall default in its or
their  obligations  to purchase the Firm Stock  hereunder,  and if the number of
shares of Firm Stock with respect to which such default  relates does not exceed
in  the  aggregate  10% of  the  number  of  shares  of  Firm  Stock  which  all
Underwriters have  agreed to  purchase  hereunder, then such Firm Stock to which


                                       28

<PAGE>
the default  relates shall be purchased by the  non-defaulting  Underwriters  in
proportion to their respective commitments hereunder.

                  (b) In the event that such default relates to more than 10% of
the  number of shares of Firm  Stock,  you may in your  discretion  arrange  for
yourself  or for another  party or parties to purchase  such Firm Stock to which
such default relates on the terms contained  herein.  If within one (1) business
day after such default relating to more than 10% of the number of shares of Firm
Stock, you do not arrange for the purchase of such Firm Stock,  then the Company
shall be entitled to a further  period of one (1)  business  day within which to
procure another party or parties satisfactory to you to purchase said Firm Stock
on such terms.  In the event that  neither  you nor the Company  arrange for the
purchase  of the Firm  Stock to which a  default  relates  as  provided  in this
Section 9, this  Agreement may be  terminated  by you or the Company  (except as
provided in Section 6 and Section 8(a) hereof) or the several Underwriters,  but
nothing herein shall relieve a defaulting Underwriter of its liability,  if any,
to the other several  Underwriters and to the Company for damages  occasioned by
its default hereunder.

                  (c) In the  event  that the Firm  Stock to which  the  default
relates  is to be  purchased  by the  non-defaulting  Underwriters,  or is to be
purchased by another  party or parties as  aforesaid,  you or the Company  shall
have the right to postpone the Closing  Date for a reasonable  period but not in
any event exceeding five (5) business days, in order to effect whatever  changes
may thereby be made necessary in the Registration Statement or the Prospectus or
in any other documents and arrangements, and the Company agrees to file promptly
any  amendment  to the  Registration  Statement or the  Prospectus  which in the
opinion of counsel for the Underwriters may thereby be made necessary.  The term
"Underwriter"  as used in this  Agreement  shall  include any party  substituted
under this  Section 9 with like effect as if it had  originally  been a party to
this Agreement with respect to such Firm Stock.

         10.  Representations and Agreements to Survive Delivery.  Except as the
context  otherwise  requires,  all  representations,  warranties  and agreements
contained in this Agreement  shall be deemed to be  representations,  warranties
and  agreements at the Closing Date and the  Additional  Closing Date,  and such
representations, warranties and agreements of you and the Company, including the
indemnity  and  contribution  agreements  contained  in Section 8 hereof,  shall
remain  operative and in full force and effect  regardless of any  investigation
made by or on behalf of you or any controlling person, or by or on behalf of the
Company  or any  controlling  person,  and  shall  survive  termination  of this
Agreement and/or delivery of the Firm Stock and the Additional Stock to you.

         11.      Effective Date of This Agreement and Termination Thereof.

                  (a) This  Agreement  shall become  effective at 9:30 A.M., New
York  Time,  on the  first  full  business  day  following  the day on which the
Registration  Statement  becomes  effective or at the time of the initial public

                                       29

<PAGE>
offering by you of the Firm Stock, whichever is earlier. The time of the initial
public offering,  for the purpose of this Section 11, shall mean the time, after
the  Registration  Statement  becomes  effective,  of the  release  by  you  for
publication of the first newspaper advertisement which is subsequently published
relating to the Firm Stock or the time, after the Registration Statement becomes
effective,  when the Firm Stock is first  released  by you for  offering  by the
Underwriters or dealers by letter or telegram,  whichever shall first occur. You
or the  Company may prevent  this  Agreement  from  becoming  effective  without
liability of any party to any other party,  except as noted below, by giving the
notice  indicated below in Section 11(d) before the time this Agreement  becomes
effective.

                  (b) You shall have the right to  terminate  this  Agreement at
any time prior to the Closing Date or the  Additional  Closing Date, as the case
may be, if,  after the date of this  Agreement,  any  domestic or  international
event or act or occurrence has materially  disrupted or, in the exercise of your
reasonable judgment, will in the immediate future materially disrupt, securities
markets in the United  States;  or trading on the New York Stock  Exchange shall
have been  suspended,  or minimum or maximum  prices for trading shall have been
fixed,  or maximum ranges for prices for securities  shall have been required on
the New York Stock  Exchange  by the New York Stock  Exchange or by order of the
Commission  or any other  governmental  authority  having  jurisdiction;  or the
United  States shall have become  involved in a war or major  hostilities;  or a
banking moratorium has been declared by a New York or Federal authority;  or the
Company  shall  have  sustained  a  material  loss  by  fire,  flood,  accident,
hurricane, earthquake, theft, sabotage or other calamity or malicious act which,
whether  or not said  loss  shall  have been  insured,  will,  in your  opinion,
interfere  materially  and  adversely  with  the  conduct  of the  business  and
operations of the Company.

                  (c) If you  elect to  prevent  this  Agreement  from  becoming
effective  or to  terminate  this  Agreement as provided in this Section 11, the
Company shall be notified promptly by you by telephone or telegram, confirmed by
letter. If the Company elects to prevent this Agreement from becoming effective,
you  shall be  notified  promptly  by the  Company  by  telephone  or  telegram,
confirmed by letter.

                  (d) Anything in this Agreement to the contrary notwithstanding
if this  Agreement  shall not become  effective  by reason of an election of the
Company  pursuant to this Section 11, or if this Agreement  shall not be carried
out within the time specified herein by reason of any failure on the part of the
Company to perform any undertaking or satisfy any condition of this Agreement by
it to be performed or  satisfied,  the sole  liability of the Company to you, in
addition to the obligations assumed by the Company pursuant to Section 6 hereof,
will be to reimburse you for such actual  out-of-pocket  expenses (including the
fees  and  disbursements  of your  counsel)  as  shall  have  been  incurred  in
connection  with this Agreement and the proposed  purchase of the Firm Stock and
Additional  Stock,  and upon demand the Company will pay the full amount thereof
to you. If this Agreement shall not become effective by reason of an election by
you  pursuant to this Section 11 or if this  Agreement  shall be  terminated  or
otherwise not carried out within the time specified  herein for any reason other

                                       30

<PAGE>
than the  failure  on the part of the  Company  to perform  any  undertaking  or
satisfy  any  condition  of this  Agreement  by it or them  to be  performed  or
satisfied, the Company shall have no liability to you other than for obligations
assumed by the Company pursuant to Section 6 hereof; provided, however, that you
may retain any sums heretofore paid to you by the Company as provided in Section
3 hereof to the extent that such sums are for your actual out-of-pocket expenses
(including  the fees and  disbursements  of your  counsel)  as shall  have  been
incurred in connection with this Agreement and the proposed purchase of the Firm
Stock and Additional Stock.

                  Notwithstanding  any election  hereunder or any termination of
this Agreement,  and whether or not this Agreement is otherwise carried out, the
provisions  of Section 8 shall not be in any way  affected  by such  election or
termination  or  failure  to carry out the terms of this  Agreement  or any part
hereof.

         12. Notices. All communications  hereunder,  except as herein otherwise
specifically  provided,  shall be in writing  and,  if sent to any  Underwriter,
shall  be  mailed,  delivered  or  telegraphed  and  confirmed  to  Donald & Co.
Securities Inc., 65 East 55th Street,  New York, New York 10022, Att: Stephen A.
Blum,  President,  with a copy to Parker Duryee Rosoff & Haft, 529 Fifth Avenue,
New York, New York  10017-4608,  Attn:  Michael  DiGiovanna;  and if sent to the
Company,  shall be mailed,  delivered or telegraphed and confirmed to The Source
Information  Management Company,  11644 Lilburn Park Road, St. Louis,  Missouri,
63146, Attn: S. Leslie Flegel,  Chief Executive  Officer,  with a copy to Gallop
Johnson & Neuman, L.C., 101 South Hanley Road, St. Louis,  Missouri 63105, Attn:
Douglas J. Bates, Esq.

         13.  Parties.  This Agreement  shall be binding upon, you, the Company,
and the  controlling  persons,  directors and officers  referred to in Section 8
hereof, and their respective successors,  legal representatives and assigns, and
no other person shall have or be construed to have any legal or equitable right,
remedy or claim  under or in  respect of or by virtue of this  Agreement  or any
provision herein contained.

         14. Construction.  This Agreement shall be construed in accordance with
the laws of the State of New York.

         If the foregoing  correctly sets forth the  understanding  between you,
the  Company  and the  Selling  Shareholders,  please so  indicate  in the space
provided  below for that  purpose,  whereupon  this letter  shall  constitute  a
binding agreement among us.

                                       Very truly yours,

                                       THE SOURCE INFORMATION MANAGEMENT
                                       COMPANY


                                       By:
                                       S. Leslie Flegel, Chief Executive Officer


                                       SELLING SHAREHOLDERS


                                       By:____________________________________
                                          S. Leslie Flegel, As Attorney-in-Fact,
                                          acting on behalf of each of the 
                                          Selling Shareholders named in Schedule
                                          II hereto 

Accepted as of the date first above written:

DONALD & CO. SECURITIES INC.
 As Representative of the Underwriters
 named in Schedule I hereto



By:
         Stephen A. Blum, President


                                       32

<PAGE>
                                   SCHEDULE I




         Underwriters

Donald &  Co. Securities Inc.



         TOTAL
                                          Number of Shares of Firm Stock




                                                    -----------
                                                     2,000,000


                                       33

<PAGE>
                                   SCHEDULE II

                                                   Number of Shares
         Selling Shareholder (1)                 of Additional Stock (2)
         -----------------------                 -----------------------


         S. Leslie Flegel                                82,000
         Robert B. Dixon                                151,884
         James W. Looman                                 66,166
                                                    -----------
                  Total                                 300,000



         (1) Each Selling  Shareholder  has  appointed  S. Leslie  Flegel and W.
Brian Rodgers as Attorneys-in-Fact

         (2)  Represents  the maximum  number of Additional  Stock to be sold by
each Selling Shareholder,  assuming the exercise in full of the Representative's
over-allotment option.

                                       34


                 REPRESENTATIVE'S  WARRANT AGREEMENT (the "Warrant Agreement"),
dated as of October __, 1997, between THE SOURCE INFORMATION MANAGEMENT COMPANY,
a  Missouri  corporation  (the  "Company"),  and  DONALD & CO.  SECURITIES  INC.
(hereinafter referred to variously as the "Holder" or the "Representative").

                  The Company proposes to issue to the  Representative  warrants
(the "Warrants") to purchase up to 200,000 shares of the Company's common stock,
par value $.01 per share (the "Common Stock");

                  The  Representative  has agreed,  pursuant to the underwriting
agreement  (the  "Underwriting  Agreement")  dated  October  __,  1997 among the
Company,  the  Representative  and the other  underwriters  named in  Schedule I
thereof (collectively with the Representative, the "Underwriters") to act as the
representative  of the  Underwriters in connection  with the Company's  proposed
public offering (the "Public Offering") of 2,000,000 shares of Common Stock (the
"Stock") at an initial public offering price of $_____ per share; and

                  The Warrants to be issued  pursuant to this  Agreement will be
issued  on the  Closing  Date  (as  such  term is  defined  in the  Underwriting
Agreement) by the Company to the  Representative  in  consideration  for, and as
part of the  compensation  in  connection  with,  the  Representative  acting as
representative of the Underwriters pursuant to the Underwriting Agreement;

                  NOW, THEREFORE,  in consideration of the premises, the payment
by the  Representative  to the  Company  of TWO  HUNDRED  DOLLARS  AND NO  CENTS
($200.00),  the  agreements  herein  set  forth  and  other  good  and  valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto agree as follows:

                  1.  Grant.  The  Holder  (as  hereinafter  defined)  is hereby
granted  the right to  purchase,  at any time from  October  __, 1998 until 5:00
p.m.,  St. Louis,  Missouri  time, on October __, 2002, up to 200,000  shares of
Common Stock (the  "Warrant  Stock") at an initial  exercise  price  (subject to
adjustment  as  provided  in  Article 8 hereof)  of $_____  per share of Warrant
Stock, subject to the terms and conditions of this Agreement.

                  2.  Warrant   Certificates.   The  warrant  certificates  (the
"Warrant Certificates") delivered and to be delivered pursuant to this Agreement
shall be in the form set forth in  Exhibit  A,  attached  hereto and made a part
hereof, with such appropriate insertions,  omissions,  substitutions,  and other
variations as required or permitted by this Agreement.

                  3. Exercise of Warrant. The Warrants initially are exercisable
at the initial  exercise price per share of Warrant Stock set forth in Section 6
hereof,  payable by wire  transfer,  or certified or official  bank check (or by

                                        1

<PAGE>
cashless  exercise  as provided  below),  subject to  adjustment  as provided in
Section 8 hereof.  Upon surrender of a Warrant Certificate with the annexed Form
of Election to Purchase  duly  executed,  together  with payment of the Exercise
Price (as hereinafter  defined) for the Warrant Stock purchased at the Company's
principal  offices  (presently  located at 11644  Lilburn Park Road,  St. Louis,
Missouri  63146) the  registered  holder of a Warrant  Certificate  ("Holder" or
"Holders")  shall be entitled to receive a certificate or  certificates  for the
shares of Warrant Stock so purchased.  The purchase  rights  represented by each
Warrant  Certificate  are  exercisable at the option of the Holder  thereof,  in
whole  or in  part  (but  not  as to  fractional  shares  of the  Warrant  Stock
underlying  the  Warrants).  In the case of the  purchase  of less  than all the
securities  purchasable under any Warrant Certificate,  the Company shall cancel
said  Warrant  Certificate  upon the  surrender  thereof  and shall  execute and
deliver  a new  Warrant  Certificate  of  like  tenor  for  the  balance  of the
securities purchasable thereunder.

                  The Holder may, at its option, exchange the Warrants, in whole
or in part (a "Warrant  Exchange"),  into the number of shares of Warrant  Stock
determined  in  accordance  with this  paragraph,  by  surrendering  the Warrant
Certificate  representing  the  Warrants  at  the  Company's  principal  office,
accompanied  by a notice  stating  (i)  such  Holder's  intent  to  effect  such
exchange,  (ii) the number of shares of Warrant Stock subject to the Warrants as
to which the  exchange is to be effected  and (iii) the date on which the Holder
requests  that such  Warrant  Exchange  occur (the  "Notice of  Exchange").  The
Warrant  Exchange  shall  take  place on the date  specified  in the  Notice  of
Exchange  or if the date the Notice of  Exchange  is  received by the Company is
later than three (3) business days prior to the date  specified in the Notice of
Exchange,  the date which is three (3)  business  days after the date of receipt
(the  "Exchange  Date").  Certificates  for the shares of Warrant Stock issuable
upon such  Warrant  Exchange  and,  if  applicable,  a new warrant of like tenor
evidencing the balance of the shares of Warrant Stock  remaining  subject to the
Warrants,  shall be issued as of the Exchange  Date and  delivered to the Holder
within three (3) business days following the Exchange  Date. In connection  with
any Warrant  Exchange,  the Warrants shall  represent the right to subscribe for
and acquire the number of shares of Warrant  Stock  (rounded to the next highest
integer)  equal to (i) the number of shares of Warrant  Stock  specified  by the
Holder in its Notice of Exchange  (the "Total  Number")  less (ii) the number of
shares of Warrant  Stock equal to the  quotient  obtained  by  dividing  (A) the
product of the Total Number and the existing  Exercise  Price of the Warrants by
(B) the average market price of a share of Common Stock for the ten (10) trading
days ending on the Exchange Date;  and, in the case of any Warrant  Exchange for
less than all of the shares of Warrant Stock purchasable under the Warrants, the
Company  shall execute and deliver a new Warrant  Certificate  of like tenor for
the balance of the Shares purchasable thereunder. By way of example, if a Holder
of  Warrants  submits a Notice of  Exchange  relating  to 60,000 of the  200,000
shares of Warrant Stock subject to the Warrants and the current  average  market
price of a share of Common  Stock for the ten trading  day period  ending on the
Exchange Date is $8.00, the holder will be entitled to receive  _________ shares
of Warrant Stock, along with a new Warrant  Certificate  entitling the Holder to
purchase _________ shares of Warrant Stock.

                  4.  Issuance  of  Certificates.   Upon  the  exercise  of  the
Warrants,  the issuance of certificates for the shares of Warrant Stock or other
securities,  properties  or  rights  underlying  such  Warrants,  shall  be made
forthwith  (and in any event within  five (5)  business days thereafter) without

                                        2

<PAGE>
charge to the Holder thereof including, without limitation, any tax which may be
payable in respect of the issuance thereof, and such certificates shall (subject
to the  provisions  of  Sections 5 and 7 hereof) be issued in the name of, or in
such names as may be directed by, the Holder thereof;  provided,  however,  that
the Company shall not be required to pay any tax which may be payable in respect
of any transfer  involved in the issuance and delivery of any such  certificates
in a name other than that of the Holder and the Company shall not be required to
issue or  deliver  such  certificates  unless  or until the  person  or  persons
requesting  the  issuance  thereof  shall have paid to the Company the amount of
such tax or shall have  established to the satisfaction of the Company that such
tax has been paid.

                  The Warrant Certificates and the certificates representing the
shares  of  Warrant  Stock or other  securities,  property  or  rights  shall be
executed on behalf of the Company by the manual or  facsimile  signature  of the
Chairman of the Board of Directors, or the President or any executive officer of
the Company  under its corporate  seal  reproduced  thereon,  attested to by the
manual or  facsimile  signature of the  Treasurer or Assistant  Treasurer or the
Secretary or Assistant Secretary of the Company.  Warrant  Certificates shall be
dated the date of  execution by the Company  upon  initial  issuance,  division,
exchange, substitution or transfer.

                  5.  Restriction  On  Transfer  of  Warrants.  The  Holder of a
Warrant  Certificate,  by its acceptance thereof,  covenants and agrees that the
Warrants  may not be sold,  transferred,  assigned,  hypothecated  or  otherwise
disposed  of,  in whole or in part,  for a period  of one (1) year from the date
hereof, except to officers and directors of the Representative.

                  6. Exercise Price.

                           6.1 Initial and Adjusted  Exercise Price. The initial
exercise price of each Warrant shall be $_____ per share of Warrant  Stock.  The
adjusted  exercise price shall be the price which shall result from time to time
from any and all  adjustments of the initial  exercise price in accordance  with
the provisions of Section 8 hereof.

                           6.2 Exercise Price.  The term "Exercise Price" herein
shall mean the initial exercise price or the adjusted exercise price,  depending
upon the context.

                  7.  Registration Rights.

                           7.1  Registration  Under the  Securities Act of 1933.
The  Warrants  and the shares of Warrant  Stock have been  registered  under the
Securities Act of 1933, as amended (the  "Securities  Act").  Upon exercise,  in
part or in whole,  of the  Warrants,  certificates  representing  the  shares of
Warrant  Stock and any other  securities  issuable upon exercise of the Warrants
(collectively, the "Warrant Securities") shall bear the following legend:

                                        3

<PAGE>
                  The  securities  represented  by this  certificate  may not be
                  offered  or  sold  except   pursuant   to  (i)  an   effective
                  registration  statement  under the  Securities Act of 1933, as
                  amended (the "Securities Act"), (ii) to the extent applicable,
                  Rule 144 under the  Securities  Act (or any similar rule under
                  the Securities Act relating to the disposition of securities),
                  or (iii) an  opinion  of  counsel,  if such  opinion  shall be
                  reasonably  satisfactory  to counsel for the  issuer,  that an
                  exemption  from  registration  under  the  Securities  Act  is
                  available.

                           7.2   Piggyback   Registration.   If,   at  any  time
commencing  on October  __,  1998 and  expiring  six (6) years  thereafter,  the
Company  proposes to register any of its  securities  under the  Securities  Act
(other  than in  connection  with a  transaction  contemplated  by  Rule  145(a)
promulgated  under the  Securities  Act or pursuant to Form S-4, Form S-8 or any
successor form thereto),  it will give written notice by registered or certified
mail at least  twelve  (12)  business  days  prior to the  filing  of each  such
registration statement, to all Holders of the Warrants and/or Warrant Securities
of its  intention  to do so.  If the  Holders  of the  Warrants  and/or  Warrant
Securities  notify the Company in writing not more than ten (10)  business  days
after  receipt of such notice of their desire to include any such  securities in
such proposed registration  statement,  the Company shall afford such Holders of
the Warrants and/or Warrant  Securities the opportunity to have any such Warrant
Securities  registered under such registration  statement.  Notwithstanding  the
provisions  of this Section  7.2,  the Company  shall have the right at any time
after  it  shall  have  given  written  notice  pursuant  to  this  Section  7.2
(irrespective  of whether a written request for inclusion of any such securities
shall  have  been  made) to elect  not to file  any such  proposed  registration
statement,  or to withdraw the same after the filing but prior to the  effective
date  thereof.  Furthermore,  if the managing  underwriter  of any such offering
shall advise the Company in writing that, in its opinion,  the  distribution  of
all or a portion of the  Warrant  Securities  requested  to be  included  in the
registration  statement concurrently with the securities being registered by the
Company  would   materially  and  adversely  affect  the  distribution  of  such
securities by the Company for its own account, then the Warrant Securities shall
nevertheless  be included in such  registration  statement but withheld from the
market for a period not to exceed  sixty (60) days,  which  period the  managing
underwriter   reasonably   determines  as  necessary  in  order  to  effect  the
underwritten public offering.

                           7.3      Demand Registration.

                           (a) At any time  commencing  on October  __, 1998 and
                  expiring  four (4) years  thereafter,  the Holders of Warrants
                  and/or Warrant  Securities  representing more than 50% of such
                  securities at that time outstanding  (assuming the exercise of
                  all of the Warrants),  shall have the right (which right is in
                  addition to the registration rights under Section 7.2 hereof),
                  exercisable  by  written  notice to the  Company,  to have the
                  Company  prepare  and file with the  Securities  and  Exchange
                  Commission, on one occasion, a registration statement and such
                  other documents,  including a prospectus,  as may be necessary
                  in the opinion of both counsel for the Company and counsel for

                                        4

<PAGE>



                  the  Representative  and  Holders in order to comply  with the
                  provisions  of the  Securities  Act,  so as to permit a public
                  offering and sale of their respective  Warrant  Securities for
                  nine (9)  consecutive  months  by such  Holders  and any other
                  Holders of the Warrants  and/or Warrant  Securities who notify
                  the  Company  within ten (10)  business  days after  receiving
                  notice from the Company of such request.

                           (b) The Company  covenants and agrees to give written
                  notice of any  registration  request under this Section 7.3 by
                  the majority of the Holders to all other registered Holders of
                  the  Warrants  and the  Warrant  Securities  within  ten  (10)
                  business  days  from  the  date  of the  receipt  of any  such
                  registration request.

                           (c) In  addition  to the  registration  rights  under
                  Section 7.2 and  subsection  (a) of this  Section  7.3, at any
                  time  commencing  on October  __, 1998 and  expiring  four (4)
                  years  thereafter,  the  Holders of  Warrants  and/or  Warrant
                  Securities  representing  more than 50% of such  securities at
                  the time  outstanding  (assuming  the  exercise  of all of the
                  Warrants) shall have the right, exercisable by written request
                  to the Company,  to have the Company  prepare and file, on one
                  occasion,  with the Commission a registration  statement so as
                  to permit a public  offering and sale for nine (9) consecutive
                  months  by any  such  Holders  of  their  Warrant  Securities;
                  provided,  however,  that the  provisions  of  Section  7.5(b)
                  hereof  shall not apply to any such  registration  request and
                  registration  and all costs  incident  thereto shall be at the
                  expense of the Holder or Holders making such request.

                           7.4   Covenants   of  the  Company  With  Respect  to
                  Registration.   In  connection  with  any  registration  under
                  Section 7.2 or 7.3 hereof, the Company covenants and agrees as
                  follows:  (a) The Company shall file a registration  statement
                  as  promptly  as  practicable  after  receipt  of  any  demand
                  pursuant to Section 7.3, but in no event later than forty-five
                  (45) days after receipt of such demand, and shall use its best
                  efforts to have any registration statements declared effective
                  at the  earliest  practicable  time,  and shall  furnish  each
                  Holder  desiring  to sell  Warrant  Securities  such number of
                  prospectuses as shall reasonably be requested. Notwithstanding
                  the foregoing sentence,  the Company shall not be obligated to
                  file a  registration  statement  pursuant  to Section  7.3 (i)
                  during the period when the  Warrant  Securities  are  withheld
                  from the  market as set forth in  Section  7.2 and (ii) if any
                  demand pursuant to Section 7.3 is made within ninety (90) days
                  following  the  fiscal  year  end  of  the  Company  when  the
                  conditions set forth in Rule 3-01(c) of Regulation S-X are not
                  met for  filings  made after  forty-five  (45) days but within
                  ninety (90) days of the end of the Company's  final year. Upon
                  the  occurrence  of the event set forth in Section  7.4(a)(i),
                  the Company shall file the registration  statement as promptly
                  as  practicable  after the  conclusion  of the period when the
                  Warrant  Securities  were withheld from the market,  but in no
                  event later than  forty-five (45) days after the conclusion of
                  such  period.  Upon the  occurence  of the  event set forth in

                                        5

<PAGE>
                  Section  7.4(a)(ii),  the Company shall file the  registration
                  statement as promptly as practicable  after the earlier of the
                  date when the Company  files its annual report on Form 10-K or
                  10-KSB with the Securities  and Exchange  Commission or ninety
                  days (90) days  following  the fiscal year end of the Company,
                  but in no event  later  than  forty-five  (45) days  after the
                  earlier of such dates.

                           (b)  The  Company  shall  pay  all  costs  (excluding
                  transfer  taxes,  if any, and fees and expenses of  Holder(s)'
                  counsel and any underwriting or selling commissions), fees and
                  expenses in connection with all registration  statements filed
                  pursuant to Sections 7.2 and 7.3(a) hereof including,  without
                  limitation,  the Company's legal and accounting fees, printing
                  expenses,  blue sky fees and expenses.  The Holder(s) will pay
                  all  costs,   fees  and  expenses  in   connection   with  any
                  registration  statement filed pursuant to Section  7.3(c).  If
                  the  Company  shall  fail to  comply  with the  provisions  of
                  Section  7.4(a),  the Company shall,  in addition to any other
                  equitable  or  other  damages  or  relief   available  to  the
                  Holder(s),  be liable for any and all incidental,  special and
                  consequential  damages  and  damages  due to  loss  of  profit
                  sustained by the Holder(s)  requesting  registration  of their
                  Warrant Securities.

                           (c) The Company shall use its best efforts to qualify
                  or register the Warrant Securities  included in a registration
                  statement  for offering and sale under the  securities or blue
                  sky laws of such states as  reasonably  are  requested  by the
                  Holder(s), provided that the Company shall not be obligated to
                  execute or file any  general  consent to service of process or
                  to qualify as a foreign  corporation  to do business under the
                  laws of any such  jurisdiction,  and further  provided that if
                  any  jurisdiction  in which the  Warrant  Securities  shall be
                  qualified  shall require that expenses  incurred in connection
                  with the  qualification of the securities in that jurisdiction
                  shall be borne by  selling  shareholders,  then such  expenses
                  shall be payable by the selling  shareholders  pro rata to the
                  extent required by such jurisdiction.

                           (d) To the extent permitted by law, the Company shall
                  indemnify the  Holder(s) of the Warrant  Securities to be sold
                  pursuant to any  registration  statement  and each person,  if
                  any, who controls  such Holders  within the meaning of Section
                  15 of the  Securities Act or Section 20(a) of the Exchange Act
                  against  all  loss,  claim,   damage,   expense  or  liability
                  (including all expenses  reasonably incurred in investigating,
                  preparing or defending  against any claim whatsoever) to which
                  any of them may become subject under the  Securities  Act, the
                  Exchange  Act or  otherwise,  arising  from such  registration
                  statement but only to the same extent and with the same effect
                  as the provisions  contained in Section 8 of the  Underwriting
                  Agreement   pursuant  to  which  the  Company  has  agreed  to
                  indemnify the Underwriters.

                           (e) The Company  shall not require the  Holder(s)  to
                  exercise  their  Warrants  prior to the initial  filing of any
                  registration statement or the effectiveness thereof.

                                        6

<PAGE>
                           (f) The Company shall not permit the inclusion of any
                  securities other than the Warrant Securities to be included in
                  the  registration  statement  filed pursuant to Section 7.3(a)
                  hereof,   without   the   prior   written   consent   of   the
                  Representative.

                           (g) The Company shall  furnish to the  Representative
                  on behalf of each Holder  participating in the offering and to
                  the  managing  underwriter,  if  any,  a  signed  counterpart,
                  addressed to the  Representative  on behalf on each Holder and
                  to the managing underwriter, if any, (i) an opinion of counsel
                  to the Company,  dated the effective date of such registration
                  statement if there is no managing  underwriter  or the date of
                  the closing  under the  underwriting  agreement  if there is a
                  managing underwriter,  and (ii) a "cold comfort" letter, dated
                  the effective date of such registration statement and the date
                  of the closing under the underwriting  agreement if there is a
                  managing   underwriter,   signed  by  the  independent  public
                  accountants   who  have  issued  a  report  on  the  Company's
                  financial statements included in such registration  statement,
                  in each case  covering  substantially  the same  matters  with
                  respect to such  registration  statement  (and the  prospectus
                  included  therein)  and,  in the  case  of  such  accountants'
                  letter,  with respect to events subsequent to the date of such
                  financial  statements,  as are customarily covered in opinions
                  of issuer's counsel and in accountants'  letters  delivered to
                  underwriters in underwritten public offerings of securities.

                           (h) The Company  shall as soon as  practicable  after
                  the effective date of the registration  statement,  and in any
                  event within 15 months thereafter,  make "generally  available
                  to its security holders" (within the meaning of Rule 158 under
                  the Securities Act) an earnings  statement  (which need not be
                  audited)  complying  with Section 11(a) of the  Securities Act
                  and  covering  a  period  of at least  12  consecutive  months
                  beginning  after  the  effective  date  of  the   registration
                  statement.

                           (i) The Company shall deliver promptly to each Holder
                  who so requests and the managing  underwriter,  if any, copies
                  of all correspondence  between the Commission and the Company,
                  its  counsel  or  auditors  and  all  memoranda   relating  to
                  discussions  with the  Commission or its staff with respect to
                  any  registration  statement filed pursuant to this Agreement,
                  and  permit  each  Holder  who so  requests  and the  managing
                  underwriter, if any, to do such investigation, upon reasonable
                  advance  notice,  with respect to information  contained in or
                  omitted from the registration statement as it deems reasonably
                  necessary to comply with  applicable  securities laws or rules
                  of  the  National  Association  of  Securities  Dealers,  Inc.
                  ("NASD").  Such  investigation  shall include access to books,
                  records  and  properties  and  opportunities  to  discuss  the
                  business  of the Company  with its  officers  and  independent
                  auditors, all to such reasonable extent and at such reasonable
                  times  and  as  often  as  each   Holder   and  the   managing
                  underwriter, if any, shall reasonably request.


                                        7

<PAGE>
                           (j) With respect to a  registration  statement  filed
                  pursuant  to Section  7.3,  the  Company  shall  enter into an
                  underwriting   agreement   with  the   managing   underwriter,
                  reasonably  satisfactory  to the  Company,  selected  for such
                  underwriting  by  Holders  holding a majority  of the  Warrant
                  Securities requested to be included in such underwriting. Such
                  agreement  shall be  satisfactory in form and substance to the
                  Company, each Holder and such managing underwriters, and shall
                  contain such representations,  warranties and covenants by the
                  Company and such other terms as are  customarily  contained in
                  agreements of that type used by the managing underwriter.  The
                  Holders  shall  be  parties  to  any  underwriting   agreement
                  relating to an underwritten  sale of their Warrant  Securities
                  and  may,  at  their  option,  require  that any or all of the
                  representations, warranties and covenants of the Company to or
                  for the benefit of such underwriters shall also be made to and
                  for the benefit of such  Holders.  Such  Holders  shall not be
                  required  to make  any  representations  or  warranties  to or
                  agreements with the Company or the underwriters except as they
                  may  relate to such  Holders  and their  intended  methods  of
                  distribution.

                           7.6  Covenants  of  the  Holder(s)  With  Respect  to
Registration.  The Holder(s) of the Warrant  Securities to be sold pursuant to a
registration statement,  and their successors and assigns, shall severally,  and
not jointly,  indemnify the Company, its officers and directors and each person,
if any,  who  controls  the  Company  within  the  meaning  of Section 15 of the
Securities  Act or Section 20(a) of the Exchange Act,  against all loss,  claim,
damage or expense or liability  (including all expenses  reasonably  incurred in
investigating,  preparing or defending  against any claim  whatsoever)  to which
they may become subject under the Securities Act, the Exchange Act or otherwise,
arising from  information  furnished by or on behalf of such  Holders,  or their
successors or assigns, for specific inclusion in such registration  statement to
the same extent and with the same effect as the provisions  contained in Section
8 of the Underwriting  Agreement  pursuant to which the Underwriters have agreed
to indemnify the Company.

                           7.7   Agreement   by   Holder   to   Participate   in
Registration.  Notwithstanding  anything to the contrary  contained  herein,  no
Holder  shall have any rights  under this Section 7 unless such Holder (i) shall
furnish to the Company  information  concerning the number of Warrant Securities
held by him and the intended  method of disposition of such Warrant  Securities,
(ii) executes a written  agreement stating that the information set forth in the
registration statement concerning the Holder is correct and that the Holder will
not violate Regulation M promulgated under the Securities  Exchange Act of 1934,
as amended (the "Exchange  Act") and (iii)  delivers such written  agreement (as
executed  by such  Holder)  to the  Company  within 20 days  after  the  Company
delivers the form of such written agreement to such Holder.

                  8. Adjustments to Exercise Price and Number of Securities.

                           8.1  Computation of Adjusted  Exercise Price. In case
the Company  shall at any time after the date hereof issue or sell any shares of
Common  Stock  (other  than the  issuances  or sales  referred to in Section 8.7

                                        8

<PAGE>
hereof),  including  shares held in the Company's  treasury and shares of Common
Stock issued upon the  exercise of any options,  rights or warrants to subscribe
for shares of Common  Stock and shares of Common Stock issued upon the direct or
indirect  conversion or exchange of securities for shares of Common Stock, for a
consideration  per share less than the "Exercise  Price" on the date immediately
prior to the issuance or sale of such  shares,  or without  consideration,  then
forthwith  upon such issuance or sale,  the Exercise  Price shall (until another
such issuance or sale) be reduced to the price  (calculated  to the nearest full
cent) equal to the  quotient  derived by dividing (A) an amount equal to the sum
of (X) the product of (a) the Exercise  Price on the date  immediately  prior to
the  issuance  or sale of such  shares,  multiplied  by (b) the total  number of
shares of Common Stock  outstanding  immediately  prior to such issuance or sale
plus, (Y) the aggregate of the amount of all consideration,  if any, received by
the Company  upon such  issuance or sale,  by (B) the total  number of shares of
Common Stock  outstanding  immediately  after such  issuance or sale;  provided,
however,  that in no event shall the Exercise Price be adjusted pursuant to this
computation to an amount in excess of the Exercise  Price in effect  immediately
prior to such  computation,  except in the case of a combination  of outstanding
shares of Common Stock, as provided by Section 8.3 hereof.

                  For the purposes of any  computation  to be made in accordance
with this Section 8.1, the following provisions shall be applicable:

                           (i) In case of the  issuance  or  sale of  shares  of
                  Common Stock for a consideration part or all of which shall be
                  cash,  the  amount  of cash  consideration  therefor  shall be
                  deemed to be the amount of cash  received  by the  Company for
                  such shares (or, if shares of Common  Stock are offered by the
                  Company for subscription, the subscription price, or if either
                  of such  securities  shall be sold to  underwriters or dealers
                  for  public  offering  without a  subscription  offering,  the
                  initial public offering price) before deducting  therefrom any
                  compensation   paid  or   discount   allowed   in  the   sale,
                  underwriting or purchase thereof by underwriters or dealers or
                  others performing  similar services,  or any expenses incurred
                  in connection therewith.

                           (ii) In case of the issuance or sale  (otherwise than
                  as a  dividend  or  other  distribution  on any  stock  of the
                  Company) of shares of Common Stock for a consideration part or
                  all of which  shall be other  than  cash,  the  amount  of the
                  consideration  therefor  other than cash shall be deemed to be
                  the value of such consideration as determined in good faith by
                  the Board of Directors of the Company.

                           (iii)  Shares  of  Common  Stock  issuable  by way of
                  dividend  or other  distribution  on any stock of the  Company
                  shall be  deemed  to have been  issued  immediately  after the
                  opening of business on the day  following  the record date for
                  the  determination  of  stockholders  entitled to receive such
                  dividend  or other  distribution  and  shall be deemed to have
                  been issued without consideration.

                           (iv)  The   reclassification  of  securities  of  the
                  Company other than shares of the Common Stock into  securities
                  

                                        9

<PAGE>
                  including  shares of Common  Stock  shall be deemed to involve
                  the   issuance   of  such   shares  of  Common   Stock  for  a
                  consideration  other than cash immediately  prior to the close
                  of  business  on the  date  fixed  for  the  determination  of
                  security  holders  entitled to receive  such  shares,  and the
                  value of the consideration  allocable to such shares of Common
                  Stock shall be determined  as provided in  subsection  (ii) of
                  this Section 8.1.

                           (v) The  number of shares of Common  Stock at any one
                  time outstanding  shall include the aggregate number of shares
                  issued or issuable  (subject to  readjustment  upon the actual
                  issuance  thereof)  upon  the  exercise  of  options,  rights,
                  warrants and upon the conversion or exchange of convertible or
                  exchangeable  securities;   provided,   however,  that  shares
                  issuable  upon  the  exercise  of the  Warrants  shall  not be
                  included in such calculation.


                           8.2 Options,  Rights,  Warrants and  Convertible  and
Exchangeable  Securities.  In case the Company  shall at any time after the date
hereof  issue  options,  rights or  warrants to  subscribe  for shares of Common
Stock, or issue any securities  convertible  into or exchangeable  for shares of
Common  Stock,  for a  consideration  per  share  less than the  Exercise  Price
immediately prior to the issuance of such options,  rights or warrants,  or such
convertible or exchangeable securities,  or without consideration,  the Exercise
Price in effect  immediately  prior to the issuance of such  options,  rights or
warrants,  or such convertible or exchangeable  securities,  as the case may be,
shall be reduced to a price  determined  by making a  computation  in accordance
with the provision of Section 8.1 hereof, provided that:

                           (a) The aggregate  maximum number of shares of Common
                  Stock, as the case may be, issuable under such options, rights
                  or warrants  shall be deemed to be issued and  outstanding  at
                  the time such options,  rights or warranties were issued,  and
                  for a  consideration  equal to the minimum  purchase price per
                  share provided for in such options,  rights or warrants at the
                  time of issuance,  plus the  consideration  (determined in the
                  same manner as consideration  received on the issue or sale of
                  shares in accordance with the terms of the Warrants),  if any,
                  received by the Company for such options, rights or warrants.

                           (b) The aggregate  maximum number of shares of Common
                  Stock   issuable   upon   conversation   or  exchange  of  any
                  convertible or exchangeable  securities  shall be deemed to be
                  issued  and  outstanding  at the  time  of  issuance  of  such
                  securities, and for a consideration equal to the consideration
                  (determined  in the same manner as  consideration  received on
                  the issue or sale of shares of Common Stock in accordance with
                  the terms of the  Warrants)  received  by the Company for such
                  securities, plus the minimum consideration, if any, receivable
                  by the Company upon the conversion or exchange thereof.

                           (c) If any change  shall occur in the price per share
                  provided  for  in  any  of the  options,  rights  or  warrants
                  referred to in  subsection  (a) of this Section 8.2, or in the
                  price  per  share  at  which  the  securities  referred  to in

                                       10

<PAGE>
                  subsection  (b)  of  this  Section  8.2  are   convertible  or
                  exchangeable,  such options,  rights or warrants or conversion
                  or  exchange  rights,  as the case may be,  shall be deemed to
                  have expired or  terminated on the date when such price change
                  became  effective in respect of shares not theretofore  issued
                  pursuant to the exercise or conversation or exchange  thereof,
                  and the Company  shall be deemed to have issued upon such date
                  new options, rights or warrants or convertible or exchangeable
                  securities at the new price in respect of the number of shares
                  issuable upon the exercise of such options, rights or warrants
                  or  the   conversion  or  exchange  of  such   convertible  or
                  exchangeable securities.

                           (d) If any options, rights or warrants referred to in
                  subsection  (a) of this  Section  8.2, or any  convertible  or
                  exchangeable  securities referred to in subsection (b) of this
                  Section  8.2,   expire  or  terminate   without   exercise  or
                  conversion, as the case may be, then the Exercise Price of the
                  remaining  outstanding Warrants shall be readjusted as if such
                  options,  rights or warrants or  convertible  or  exchangeable
                  securities, as the case may be, had never been issued.

                           8.3 Subdivision and Combination.  In case the Company
shall at any time subdivide or combine the  outstanding  shares of Common Stock,
the Exercise Price shall forthwith be  proportionately  decreased in the case of
subdivision or increased in the case of combination.

                           8.4  Adjustment  in Number of  Securities.  Upon each
adjustment of the Exercise  Price  pursuant to the provisions of this Section 8,
the number of shares of Warrant Stock issuable upon the exercise of each Warrant
shall be adjusted to the nearest  full amount by  multiplying  a number equal to
the Exercise Price in effect  immediately prior to such adjustment by the number
of shares of Warrant Stock  issuable  upon exercise of the Warrants  immediately
prior to such  adjustment  and  dividing the product so obtained by the adjusted
Exercise Price.

                           8.5  Definition of Common  Stock.  For the purpose of
this  Agreement,  the term  "Common  Stock"  shall  mean (i) the  class of stock
designated as Common Stock in the Certificate of Incorporation of the Company as
it may be  amended  as of the  date  hereof,  or (ii) any  other  class of stock
resulting  from  successive  changes or  reclassifications  of such Common Stock
consisting solely of changes in par value, or from par value to no par value, or
from no par value to par value.

                           8.6   Merger  or   Consolidation.   In  case  of  any
consolidation  of the Company  with, or merger of the Company with, or merger of
the Company into,  another  corporation  (other than a  consolidation  or merger
which  does not  result in any  reclassification  or  change of the  outstanding
Common Stock),  the  corporation  formed by such  consolidation  or merger shall
execute and deliver to the Holder a  supplemental  warrant  agreement  providing
that the Holder of each Warrant then outstanding or to be outstanding shall have
the right  thereafter  (until the  expiration of such Warrant) to receive,  upon
exercise  of such  Warrant,  the kind and  amount  of  shares of stock and other
securities  and property  receivable  upon such  consolidation  or merger,  by a

                                       11

<PAGE>
holder of the  number of shares of Common  Stock of the  Company  for which such
warrant  might  have been  exercised  immediately  prior to such  consolidation,
merger, sale or transfer.  Such supplemental warrant agreement shall provide for
adjustments  which shall be identical to the adjustments  provided in Section 8.
The above  provision of this  Subsection  shall  similarly  apply to  successive
consolidations or mergers.

                           8.7 No Adjustment of Exercise Price in Certain Cases.
No adjustment of the Exercise Price shall be made:

                                    (a)  Upon  the   issuance  or  sale  of  the
                  Warrants,  the  shares  of  Warrant  Stock  issuable  upon the
                  exercise of the  Warrants or shares of Common  Stock  issuable
                  upon  exercise of options  outstanding  on the date hereof and
                  described in the prospectus relating to the Public Offering;

                                    (b) Upon the  issuance  or sale of shares of
                  Common Stock upon the exercise of options, rights or warrants,
                  or  upon  the   conversion  or  exchange  of   convertible  or
                  exchangeable securities,  in any case where the Exercise Price
                  was adjusted at the time of issuance of such  options,  rights
                  or warrants,  or convertible or  exchangeable  securities,  as
                  contemplated by Section 8.2 hereof;

                                    (c)  Upon  the  issuance  of any  shares  of
                  Common  Stock  pursuant  to the  Company's  Stock  Award  Plan
                  described in the prospectus  relating to the Public  Offering,
                  if the  value  attributable  to such  shares  is  equal  to or
                  greater  than the market  value of the Common  Stock (based on
                  the  last  sales  price  of the  Common  Stock  on the date of
                  issuance of such shares);

                                    (d) Upon the grant of  options  pursuant  to
                  the Company's  1995  Incentive  Stock Option Plan described in
                  the  prospectus  relating  to  the  Public  Offering,  if  the
                  exercise price of such options is equal to or greater than the
                  market  value of the  Common  Stock  (based on the last  sales
                  price  of the  Common  Stock  on the  date  of  grant  of such
                  options);

                                    (e)  Upon  the  issuance  to a  non-employee
                  director of the Company as  compensation  for  attendance at a
                  Board of Directors  meeting of shares of Common Stock having a
                  market value (based on the last sales price on the date of the
                  meeting) no greater than $1,000; or

                                    (f) If the amount of said  adjustment  shall
                  be less  than 2 cents  ($.02)  per  share  of  Warrant  Stock;
                  provided, however, that in such case any adjustment that would
                  otherwise be required then to be made shall be carried forward
                  and  shall be made at the time of and  together  with the next
                  subsequent  adjustment which,  together with any adjustment so
                  carried  forward,  shall amount to at least 2 cents ($.02) per
                  share of Warrant Stock.

                           8.8 Dividends and Other  Distributions.  In the event
that the Company shall at any time prior to the exercise of all Warrants declare
a dividend (other than a dividend  consisting  solely of shares of Common Stock)
or  otherwise  distribute  to its  stockholders  any assets,  property,  rights,
evidences  of  indebtedness,  securities  (other than  shares of Common  Stock),
whether  issued by the Company or by another,  or any other thing of value,  the
Holders of the unexercised Warrants shall thereafter be entitled, in addition to
the shares of Common Stock or other securities and property  receivable upon the

                                       12

<PAGE>
exercise  thereof,  to receive,  upon the  exercise of such  Warrants,  the same
property,  assets,  rights,  evidences of indebtedness,  securities or any other
thing of value that they would have been entitled to receive at the time of such
dividend or distribution as if the Warrants had been exercised immediately prior
to  such  dividend  or  distribution.  At the  time  of  any  such  dividend  or
distribution,  the Company shall make appropriate  reserves to ensure the timely
performance of the provisions of this subsection 8.5.  Nothing  contained herein
shall provide for the receipt or accrual by a Holder of cash dividends  prior to
the exercise by such Holder of the  Warrants.  9.  Exchange and  Replacement  of
Warrant Certificates.  Each Warrant Certificate is exchangeable without expense,
upon the surrender thereof by the registered  Holder at the principal  executive
office of the  Company,  for a new  Warrant  Certificate  of like tenor and date
representing in the aggregate the right to purchase the same number of shares of
Warrant Stock in such denominations as shall be designated by the Holder thereof
at the  time  of  such  surrender.  Upon  receipt  by the  Company  of  evidence
reasonably  satisfactory to it of the loss, theft,  destruction or mutilation of
any  Warrant  Certificate,  and,  in case of  loss,  theft  or  destruction,  of
indemnity or security  reasonably  satisfactory to it, and  reimbursement to the
Company of all reasonable expenses  incidental  thereto,  and upon surrender and
cancellation of the Warrants, if mutilated,  the Company will make and deliver a
new Warrant Certificate of like tenor, in lieu thereof.

                  10. Elimination of Fractional Interests. The Company shall not
be required to issue  certificates  representing  fractions of shares of Warrant
Stock upon the exercise of the Warrants, nor shall it be required to issue scrip
or pay cash in lieu of fractional interests,  it being the intent of the parties
that all fractional interests shall be eliminated by rounding any fraction up to
the  nearest  whole  number  of  shares of  Warrant  Stock or other  securities,
properties or rights.

                  11.  Reservation  and Listing.  The Company shall at all times
reserve and keep available out of its authorized shares of Common Stock,  solely
for the purpose of issuance  upon the exercise of the  Warrants,  such number of
shares of Warrant  Stock or other  securities,  properties or rights as shall be
issuable upon the exercise thereof.  The Company covenants and agrees that, upon
exercise of the Warrants and payment of the Exercise Price therefor,  all shares
of Warrant Stock and other securities  issuable upon such exercise shall be duly
and validly issued, fully paid, non-assessable and not subject to the preemptive
rights of any  stockholder.  As long as the Warrants shall be  outstanding,  the
Company shall use its best efforts to cause all shares of Warrant Stock issuable
upon the  exercise of the Warrants to be listed  (subject to official  notice of
issuance)  on all  securities  exchanges on which the Common Stock issued to the
public in  connection  herewith may then be listed  and/or  quoted on The Nasdaq
Stock Market.

                  12.  Notices to Warrant  Holders.  Nothing  contained  in this
Agreement shall be construed as conferring upon the Holders the right to vote or
to consent or to receive  notice as a stockholder  in respect of any meetings of
stockholders for the election of directors or any other matter, or as having any
rights  whatsoever as a stockholder  of the Company.  If,  however,  at any time
prior to the expiration of the Warrants and their exercise, any of the following
events shall occur:

                                       13

<PAGE>
                           (a) the Company shall take a record of the holders of
                  its shares of Common Stock for the purpose of  entitling  them
                  to receive a dividend or distribution  payable  otherwise than
                  in cash, or a cash dividend or distribution  payable otherwise
                  than out of current or retained earnings,  as indicated by the
                  accounting  treatment of such dividend or  distribution on the
                  books of the Company; or

                           (b) the Company shall offer to all the holders of its
                  Common  Stock any  additional  shares of capital  stock of the
                  Company or securities  convertible  into or  exchangeable  for
                  shares of capital stock of the Company,  or any option,  right
                  or warrant to subscribe therefor; or

                           (c) a  dissolution,  liquidation or winding up of the
                  Company  (other than in  connection  with a  consolidation  or
                  merger) or a sale of all or substantially all of its property,
                  assets and business as an entirety shall be proposed;

then, in any one or more of said events,  the Company shall give written  notice
of such  event at least  fifteen  (15) days  prior to the date fixed as a record
date or the date of closing  the  transfer  books for the  determination  of the
stockholders   entitled  to  such   dividend,   distribution,   convertible   or
exchangeable  securities  or  subscription  rights,  or entitled to vote on such
proposed dissolution, liquidation, winding up or sale. Such notice shall specify
such record date or the date of closing the transfer  books, as the case may be.
Failure to give such notice or any defect  therein shall not affect the validity
of any action taken in connection  with the  declaration  or payment of any such
dividend,  or the issuance of any  convertible or  exchangeable  securities,  or
subscription  rights,   options  or  warrants,   or  any  proposed  dissolution,
liquidation, winding up or sale.

                  13.  Notices.  All  notices,  requests,   consents  and  other
communications  hereunder  shall be in writing  and shall be deemed to have been
duly made when  delivered,  or mailed by  registered or certified  mail,  return
receipt requested:

                           (a) If to the registered  Holder of the Warrants,  to
                  the  address  of such  Holder  as  shown  on the  books of the
                  Company; or

                           (b) If to the  Company,  to the  address set forth in
                  Section 3 hereof or to such other  address as the  Company may
                  designate by notice to the Holders.

                  14.   Supplements   and   Amendments.   The  Company  and  the
Representative  may from time to time supplement or amend this Agreement without
the   approval  of  any  Holders  of  Warrant   Certificates   (other  than  the
Representative)  in order to cure any  ambiguity,  to correct or supplement  any
provision  contained  herein  which may be defective  or  inconsistent  with any
provisions  herein,  or to make any other  provisions  in regard to  matters  or
questions  arising hereunder which the Company and the  Representative  may deem
necessary or desirable and which the Company and the  Representative  deem shall
not adversely affect the interests of the Holders of Warrant Certificates.

                                       14

<PAGE>
                  15.  Successors.  All the  covenants  and  provisions  of this
Agreement  shall be binding  upon and inure to the benefit of the  Company,  the
Holders and their respective successors and assigns hereunder.

                  16.  Termination.  This Agreement shall terminate at the close
of  business  on  October  __,  2004.   Notwithstanding   the   foregoing,   the
indemnification provisions of Section 7 shall survive such termination until the
close of business on October __, 2007.

                  17. Governing Law; Submission to Jurisdiction.  This Agreement
and each Warrant  Certificate  issued hereunder shall be deemed to be a contract
made  under  the laws of the  State of New  York and for all  purposes  shall be
construed in accordance with the laws of said State without giving effect to the
rules  of  said  State  governing  the  conflicts  of  laws.  The  Company,  the
Representative and the Holders hereby agree that any action, proceeding or claim
against it arising out of, or relating  in any way to, this  Agreement  shall be
brought  and  enforced  in the  courts of the State of New York or of the United
States  District Court for the Southern  District of New York,  and  irrevocably
submits  to such  jurisdiction,  which  jurisdiction  shall  be  exclusive.  The
Company,  the  Representative  and the  Holders  hereby  irrevocably  waive  any
objection to such exclusive jurisdiction or inconvenient forum. Any such process
or summons to be served  upon any of the  Company,  the  Representative  and the
Holders (at the option of the party  bringing such action,  proceeding or claim)
may be served by  transmitting a copy thereof,  by registered or certified mail,
return receipt  requested,  postage prepaid,  addressed to it at the address set
forth in Section 13 hereof.  Such mailing shall be deemed  personal  service and
shall be legal and binding upon the party so served in any action, proceeding or
claim. The Company, the Representative and the Holders agree that the prevailing
party(ies)  in any such action or  proceeding  shall be entitled to recover from
the other  part(ies)  all of  its/their  reasonable  legal  costs  and  expenses
relating to such action or proceeding  and/or  incurred in  connection  with the
preparation therefor.

                  18. Entire Agreement;  Modification. This Agreement (including
the  Underwriting  Agreement  to the extent  portions  thereof  are  referred to
herein)  contains  the entire  understanding  between  the  parties  hereto with
respect to the subject  matter hereof and may not be modified or amended  except
by a  writing  duly  signed  by  the  party  against  whom  enforcement  of  the
modification or amendment is sought.

                  19. Severability.  If any provision of this Agreement shall be
held to be invalid or unenforceable,  such invalidity or unenforceability  shall
not affect any other provision of this Agreement.

                  20.  Captions.  The caption  headings of the  Sections of this
Agreement are for convenience of reference only and are not intended, nor should
they be construed as, a part of this Agreement and shall be given no substantive
effect.

                  21.  Benefits  of this  Agreement.  Nothing in this  Agreement
shall be construed to give to any person or  corporation  other than the Company


                                       15

<PAGE>
and the  Representative  and  any  other  registered  Holder(s)  of the  Warrant
Certificates or Warrant Securities any legal or equitable right, remedy or claim
under this  Agreement;  and this  Agreement  shall be for the sole and exclusive
benefit of the Company and the  Representative  and any other  Holder(s)  of the
Warrant Certificates or Warrant Securities.

                  22. Counterparts. This Agreement may be executed in any number
of counterparts and each of such  counterparts  shall for all purposes be deemed
to be an original,  and such counterparts shall together  constitute but one and
the same instrument.

                  IN WITNESS  WHEREOF,  the  parties  hereto  have  caused  this
Agreement to be duly executed, as of the day and year first above written.

                                    THE SOURCE INFORMATION MANAGEMENT
                                    COMPANY

                                     By:_______________________________________
                                     Name:   S. Leslie Flegel
                                     Title: Chairman and Chief Executive Officer
Attest:

- -------------------------------
Alan G. Johnson, Secretary
                                     DONALD & CO. SECURITIES INC.


                                     By:___________________________________
                                     Name:   Stephen A. Blum
                                     Title:  President

                                      16

<PAGE>
                                                                    EXHIBIT A



                          [FORM OF WARRANT CERTIFICATE]



THE WARRANTS  REPRESENTED BY THIS CERTIFICATE AND THE OTHER SECURITIES  ISSUABLE
UPON  EXERCISE  THEREOF  MAY NOT BE OFFERED OR SOLD  EXCEPT  PURSUANT  TO (i) AN
EFFECTIVE  REGISTRATION  STATEMENT  UNDER THE SECURITIES ACT OF 1933, AS AMENDED
(THE  "SECURITIES  ACT"),  (ii) TO THE  EXTENT  APPLICABLE,  RULE 144  UNDER THE
SECURITIES  ACT (OR ANY SIMILAR RULE UNDER SUCH ACT RELATING TO THE  DISPOSITION
OF  SECURITIES),  OR (iii) AN  OPINION  OF  COUNSEL,  IF SUCH  OPINION  SHALL BE
REASONABLY  SATISFACTORY  TO COUNSEL  FOR THE  ISSUER,  THAT AN  EXEMPTION  FROM
REGISTRATION UNDER THE SECURITIES ACT IS AVAILABLE.

THE TRANSFER OR EXCHANGE OF THE WARRANTS REPRESENTED BY THIS
CERTIFICATE IS RESTRICTED IN ACCORDANCE WITH THE WARRANT
AGREEMENT REFERRED TO HEREIN.


                            EXERCISABLE ON OR BEFORE
                  5:00 P.M., ST. LOUIS TIME, OCTOBER ___, 2002


No. W-                                                       _________  Warrants
                               WARRANT CERTIFICATE



         This  Warrant  Certificate   certifies  that  ________,  or  registered
assigns,  is  the  registered  holder  of  _____________  Warrants  to  purchase
initially, at any time from October __, 1998 until 5:00 P.M. St. Louis, Missouri
time on October __, 2002  ("Expiration  Date"),  up to _________  fully paid and
non-assessable  shares of common stock, $.01 par value ("Common Stock"),  of THE
SOURCE INFORMATION  MANAGEMENT COMPANY, a Missouri  corporation (the "Company"),
at the initial  exercise  price,  subject to adjustment  in certain  events (the
"Exercise  Price"),  of  $_____  per  share,  upon  surrender  of  this  Warrant
Certificate  and  payment  of the  Exercise  Price at an office or agency of the
Company,   but  subject  to  the   conditions   set  forth  herein  and  in  the
Representative's  Warrant  Agreement  dated as of October __,  1997  between the
Company  and  Donald  &  Co.  Securities  Inc.  (the  "Representative's  Warrant
Agreement").  Payment of the Exercise Price shall be made by wire  transfer,  or
certified or official bank check payable to the order of the Company.

                                        1

<PAGE>
                  No  Warrant  may be  exercised  after 5:00  p.m.,  St.  Louis,
Missouri  time, on the  Expiration  Date,  at which time all Warrants  evidenced
hereby, unless exercised prior thereto, hereby shall thereafter be void.

                  The Warrants evidenced by this Warrant Certificate are part of
a duly  authorized  issue of Warrants  issued  pursuant to the  Representative's
Warrant   Agreement,   which   Representative's   Warrant  Agreement  is  hereby
incorporated  by reference in and made a part of this  instrument  and is hereby
referred to for a description of the rights, limitation of rights,  obligations,
duties and  immunities  thereunder  of the Company  and the  holders  (the words
"holders" or "holder"  meaning the registered  holders or registered  holder) of
the Warrants.

                  The Representative's  Warrant Agreement provides that upon the
occurrence  of certain  events the Exercise  Price and the type and/or number of
the Company's  securities issuable thereupon may, subject to certain conditions,
be  adjusted.  In such event,  the Company  will,  at the request of the holder,
issue a new Warrant Certificate  evidencing the adjustment in the Exercise Price
and the number  and/or  type of  securities  issuable  upon the  exercise of the
Warrants;  provided,  however, that the failure of the Company to issue such new
Warrant  Certificates  shall not in any way change,  alter, or otherwise impair,
the rights of the holder as set forth in the Representative's Warrant Agreement.

                  Upon due  presentment  for  registration  of  transfer of this
Warrant  Certificate  at an  office  or agency  of the  Company,  a new  Warrant
Certificate  or  Warrant  Certificates  of  like  tenor  and  evidencing  in the
aggregate  a like  number of Warrants  shall be issued to the  transferee(s)  in
exchange  for this  Warrant  Certificate,  subject to the  limitations  provided
herein and in the Representative's Warrant Agreement,  without any charge except
for any tax or  other  governmental  charge  imposed  in  connection  with  such
transfer.

                  Upon the exercise of less than all of the  Warrants  evidenced
by this  Certificate,  the Company shall  forthwith issue to the holder hereof a
new Warrant Certificate representing such number of unexercised Warrants.

                  The Company may deem and treat the registered holder(s) hereof
as the  absolute  owner(s)  of this  Warrant  Certificate  (notwithstanding  any
notation of ownership or other writing  hereon made by anyone),  for the purpose
of any exercise hereof, and of any distribution to the holder(s) hereof, and for
all other  purposes,  and the Company shall not be affected by any notice to the
contrary.

                  All terms used in this Warrant  Certificate  which are defined
in the  Representative's  Warrant  Agreement shall have the meanings assigned to
them in the Representative's Warrant Agreement.

                                        2

<PAGE>
                  IN  WITNESS  WHEREOF,  the  Company  has caused  this  Warrant
Certificate to be duly executed under its corporate seal.

Dated as of ________, 199__


                                THE SOURCE INFORMATION MANAGEMENT COMPANY



                                 By:_______________________________________
                                    Name:  S. Leslie Flegel
                                    Title: Chairman and Chief Executive Officer



Attest:


- ----------------------------
Alan G. Johnson, Secretary


                                        3

<PAGE>
                         [FORM OF ELECTION TO PURCHASE]



                  The  undersigned  hereby  irrevocably  elects to exercise  the
right, represented by this Warrant Certificate, to purchase __________ shares of
Common Stock and herewith  tenders in payment for such securities wire transfer,
or a  certified  or  official  bank  check  payable  to the order of THE  SOURCE
INFORMATION MANAGEMENT COMPANY in the amount of $___________,  all in accordance
with the terms hereof.  The  undersigned  requests  that a certificate  for such
securities  be registered  in the name of  ______________________________  whose
address is __________________________  and that such Certificate be delivered to
___________________ whose address is ____________________________.



Dated:                 Signature:___________________________________
                                 (Signature must conform in all 
                                 respects to name of holder as
                                 specified on the face of the 
                                 Warrant Certificate.)


                  (Insert Social Security or Other Identifying Number of Holder)


                      Signature Guarantee



                      -----------------------------------


<PAGE>
                              [FORM OF ASSIGNMENT]


                (To be exercised by the registered holder if such
              holder desires to transfer the Warrant Certificate.)



         FOR VALUE RECEIVED
hereby sells, assigns and transfers unto

                  (Please print name and address of transferee)

this Warrant  Certificate,  together with all right, title and interest therein,
and does  hereby  irrevocably  constitute  and  appoint  _______________________
Attorney,  to  transfer  the  within  Warrant  Certificate  on the  books of the
within-named Company, and full power of substitution.



Dated:                    Signature:__________________________________
                          (Signature must conform in all respects to 
                          name of holder as specified on the face of 
                          the Warrant Certificate.)

                          (Insert Social Security or Other Identifying Number
                          of Assignee)


                          Signature Guarantee



                          ----------------------------------------




                         FINANCIAL CONSULTING AGREEMENT


         The parties to this Agreement are Donald & Co.  Securities  Inc., a New
Jersey corporation (the  "Consultant"),  and The Source  Information  Management
Company,  a  Missouri  corporation  (the  "Company").  The  Company  intends  to
undertake a public  offering of its securities  (the  "Offering") and desires to
contract with the Consultant for certain financial services,  and the Consultant
is willing to render such services as hereinafter more fully set forth.

         THEREFORE,  in consideration of the mutual agreements and covenants set
forth in this Agreement, the parties agree as follows:

         1. Engagement of the Consultant. The Company hereby engages and retains
the  Consultant  to render to the Company the  financial  services  described in
Section  2  hereof  (the  "Financial  Services")  for the  period  of two  years
commencing on the consummation of the Offering (the "Consulting Period").

         2. Description of Financial  Services.  The Financial Services rendered
by the Consultant  hereunder shall consist of  consultations  with management of
the Company which consultations  management may from time to time request during
the term of this Agreement,  provided that the Consultant  shall not be required
to undertake duties not reasonably within the scope of the financial advisory or
investment banking services contemplated by this Agreement. It is understood and
acknowledged  by the parties  that the value of the  Consultant's  advice is not
readily  quantifiable,  and that the  Consultant  shall be  obligated  to render
advice  upon the  request  of the  Company,  in good  faith,  but  shall  not be
obligated to spend any specific amount of time so doing. The Consultant's duties
may include,  but will not necessarily be limited to, providing  recommendations
concerning the following financial and related matters:

     A.   Disseminating   information   about  the  Company  to  the  investment
          community at large;

     B.   Rendering  advice and assistance in connection with the preparation of
          annual and interim reports and press releases;

     C.   Assisting in the Company's financial public relations;

     D.   Arranging,  on behalf of the Company,  at appropriate times,  meetings
          with securities analysts of major regional investment banking firms;

     E.   Rendering advice with regard to internal operations, including:

          1.   the formation of corporate goals and their implementation;


                                        1

<PAGE>
          2.   the   Company's   financial   structure   and  its  divisions  or
               subsidiaries;  

          3.   securing,   when  and  if  necessary  and  possible,   additional
               financing through banks and/or insurance companies; and

          4.   corporate organization and personnel; and

     F.   Rendering advise with regard to any of the following corporate finance
          matters:

          1.   changes in the capitalization of the Company;
          2.   changes in the Company's corporate structure;
          3.   redistribution of holdings of the Company's stock;
          4.   offerings of securities in public transactions;
          5.   sales of securities in private transactions;
          6.   alternative uses of corporate assets;
          7.   structure and use of debt; and
          8.   sales of stock by insiders pursuant to Rule 144 or otherwise.


                  In addition to the foregoing, the Consultant agrees to furnish
advice to the Company in connection with (i) the acquisition and/or merger of or
with other companies,  divestiture or any other similar transaction, or the sale
of the Company itself (or any significant  percentage,  assets,  subsidiaries or
affiliates  thereof) (a  "Transaction"),  and (ii) bank  financings or any other
financing  from  financial  institutions  (including but not limited to liens of
credit,  performance  bonds,  letters of credit,  loans or other  financings not
provided for in Paragraph 4 hereof).

         3.  Payment  for  Services  Rendered.  The  Company  agrees  to pay the
Consultant  for the Financial  Services  hereunder the sum of $36,000 per annum;
payable $3,000 per month in advance of each month  commencing upon  consummation
of the Offering for the twenty four months subsequent to the consummation of the
Offering.  In addition,  if the Company  requests  that the  Consultant  provide
financial  services to the  Company  not  contemplated  by this  Agreement,  the
Consultant  shall be compensated  for such additional  financial  services in an
amount agreed to by the Consultant and the Company.

                                        2

<PAGE>
         4.  Additional  Services.  (a) In the  event  that any  Transaction  is
directly  originated by the Consultant  during the term of this  Agreement,  the
Company  shall  pay  fees  to the  Consultant  upon  the  consummation  of  such
Transaction as follows:

         Consideration                             Fee

         $ -0- to $ 500,000               Minimum fee of $25,000
         $  500,000 to $5,000,000         5% of Consideration
         $5,000,000 or more               $250,000 plus 2-1/2% of the Consid-
                                          ration in excess of $5,000,000


         Notwithstanding  anything to the  contrary,  the Company  shall have no
obligation to consummate any Transaction that is originated by the Consultant.

         Notwithstanding  the  provisions  of Section 4 hereof,  if the  Company
identifies  the other  party and seeks  investment  banking  services  to such a
Transaction  during the term of this  Agreement,  the Company  shall  engage the
Consultant  to render  investment  advisory  services  and shall pay fees to the
Consultant to be mutually agreed upon.

         For the  purposes  of this  Agreement,  "Consideration"  shall mean the
total  market value on the day of closing of stock,  cash,  assets and all other
property (real or personal) exchanged or received, directly or indirectly by the
Company or any of its  security  holders  in  connection  with any  transaction,
including  without  limitation  any amounts paid by the Company or any person or
entity to holders of warrants,  stock purchase  rights,  straight or convertible
securities  of  the  Company  or  any  affiliate   thereof,   options  or  stock
appreciation  rights issued by the Company or any affiliate thereof,  whether or
not vested, and to holders of any other securities of any kind whatsoever of the
Company, or pursuant to any employment agreement, royalty, consulting agreement,
covenant  not to  compete,  earnout  or  contingent  payment  right  or  similar
arrangement, agreement or understanding,  whether oral or written. Any co-broker
retained by the Consultant shall be paid by the Consultant.

         In the  event  the  Consultant  originates  a line  of  credit  with an
institutional  lender,  the Company and the Consultant  will mutually agree on a
satisfactory fee and the terms of payment of such fee; provided,  however,  that
in the event the Company is introduced to a corporate partner in connection with
a merger,  acquisition or financing and a credit line is established directly in
connection with such transaction no later than the closing date thereof, and, in
any case, develops directly as a result of the introduction, the appropriate fee
shall be the amount set forth in the schedule above. In the event the Consultant
introduces the Company to a joint venture  partner or customer and sales develop
as a result of the introduction,  the Company agrees to pay a fee of ten percent
(10%) of the  pre-tax  income  (before  any  deduction  of  interest  charges or
expenses)  generated directly from this introduction  during the first two years
following the date of the first sale.  Commission  payments shall be paid on the

                                        3

<PAGE>
15th day of each month following the receipt of customer's payment. In the event
any  adjustments are made to the total sales after the commission has been paid,
the Company shall be entitled to an appropriate  refund or credit against future
payments due under this Agreement.

                  (b) Fees and expenses payable to the Consultant with regard to
fairness  opinions and  evaluations,  will be determined by mutual  agreement at
such time as the nature and terms of such financing are affirmed.

                  All fees to be paid  pursuant  to this  Agreement,  except  as
otherwise  specified,  are  due and  payable  to the  Consultant  in cash at the
closing or closings of any transaction specified in this Section 4. In the event
that this  Agreement  shall  not be  renewed  or if  terminated  for any  reason
notwithstanding  any  such  renewal  or  termination,  the  Consultant  shall be
entitled to a full fee as provided under this Section 4 for any  Transaction for
which the discussions were initiated during the term of this Agreement and which
is consummated within a period of twelve months after non-renewal or termination
of this Agreement.

         5.  Compensation for  Out-of-Pocket  Expenses.  The Consultant shall be
entitled  to  reimbursement  by the  Company  of  such  reasonable,  accountable
out-of-pocket  expenses  as the  Consultant  may incur in  performing  Financial
Services requested by the Company under this Agreement. Such reimbursement shall
be in addition to any fees  otherwise  earned by the Consultant  hereunder.  Any
expense in excess of $1,000 in any calendar month for which the Consultant shall
be  entitled  to  reimbursement  hereunder  shall be  approved in advance by the
Company.

         6. Nonexclusivity of this Agreement.  The Company expressly understands
and agrees that the  Consultant  shall not be prevented or barred from rendering
services of the same nature as, or a similar nature to, those described  herein,
or of any nature whatsoever,  for or on behalf of any person, firm,  corporation
or entity other than the Company. The Consultant understands and agrees that the
Company  shall not be  prevented  or barred  from  retaining  other  persons  or
entities  to provide  services  of the same  nature or  similar  nature as those
described herein or of any nature whatsoever.

         7.  Disclaimer  of  Responsibility   for  Acts  of  the  Company.   The
obligations of the Consultant  described in this Agreement consist solely of the
furnishing  of  information  and advice to the  Company.  In no event  shall the
Consultant  be required by this  Agreement to act as the agent of the Company or
otherwise to represent or make  decisions for the Company.  All final  decisions
with respect to acts of the Company, its subsidiaries or its affiliates, whether
or not made pursuant to or in reliance on information or advice furnished by the
Consultant  hereunder,  shall be those of the  Company or such  subsidiaries  or
affiliates and the  Consultant  shall under no  circumstances  be liable for any
expense  incurred  or loss  suffered  by the  Company as a  consequence  of such
decisions.  Since the  Consultant  will be acting  on behalf of the  Company  in
connection  with its engagement  hereunder,  the Company and the Consultant have
entered  into a separate  indemnification  agreement  substantially  in the form

                                        4

<PAGE>
attached  hereto  as  Exhibit A and dated  the date  hereof,  providing  for the
indemnification  of the  Consultant by the Company.  The  Consultant has entered
into  this  Agreement  in  reliance  on  the   indemnities  set  forth  in  such
indemnification agreement.

         8.  Termination.  The Consultant may terminate this Agreement by giving
notice  to  the  Company,  accompanied  by the  pro-rata  share  of the  payment
described  in Section 3 hereof,  based on the number of months  remaining in the
original  term of  this  Agreement  on the  effective  date of the  termination,
without  interest.  In the event of  termination  pursuant  to this  Section  8,
neither party shall have any rights or obligations  hereunder  after the date of
such  termination  except that the obligation of the Company to make any payment
required  with  respect  to  Additional  Financial  Services  performed  by  the
Consultant prior to such termination shall continue in effect until such payment
is made.

         Any  termination  pursuant to this  Section 8 shall be effective at the
close of  business  on the first day of the third  month  following  the date of
receipt of notice thereof by the receiving party.

         9.  Confidentiality.  The  Consultant  will not  disclose  to any other
person, firm, or corporation,  nor use for its own benefit,  during or after the
term of this  Agreement,  any trade secrets or other  information  designated as
confidential by the Company which is acquired by the Consultant in the course of
performing  services  hereunder.  (A trade secret is  information  not generally
known to the trade which gives the Company an  advantage  over its  competitors.
Trade  secrets  can  include,  by way of example,  products  or  services  under
development, production methods and processes, sources of supply, customer lists
and marketing  plans.) Any financial advice rendered by the Consultant  pursuant
to this Agreement may not be disclosed  publicly in any manner without the prior
written approval of the Consultant.  Any  information,  which (i) at or prior to
the time of disclosure by the Company to the Consultant was generally  available
to the public  through no breach of this  Agreement,  (ii) was  available to the
public on a nonconfidential  basis prior to its disclosure by the Company to the
Consultant or (iii) was made available to the public from a third party provided
that such party did not obtain or disseminate  such information in breach of any
legal obligation of the Consultant shall not be deemed confidential  information
of the Company for purposes hereof.

         10.  Amendment.  No amendment to this  Agreement  shall be valid unless
such amendment is in writing and is signed by authorized  representatives of all
the parties to this Agreement.

         11.  Waiver.  Any of the terms and  conditions of this Agreement may be
waived at any time and from time to time in writing by the party entitled to the
benefit thereof,  but a waiver in one instance shall not be deemed to constitute
a waiver in any other  instance.  A failure to  enforce  any  provision  of this
Agreement  shall  not  operate  as a waiver  of the  provision  or of any  other
provision hereof.

                                        5

<PAGE>
         12.  Severability.  In the event that any  provision of this  Agreement
shall be held to be invalid, illegal or unenforceable in any circumstances,  the
remaining  provisions  shall  nevertheless  remain in full  force and effect and
shall be construed as if the unenforceable portion or portions were deleted.

         13.  Governing Law. This  Agreement  shall be governed by and construed
and enforced in accordance with the laws of the State of New York.

         14. Notices. All notices, requests, payments,  instructions,  claims or
other  communications  hereunder  shall be in writing  and shall be deemed to be
given or made when delivered by first-class, registered or certified mail to the
following address or addresses or such other address or addresses as the parties
may designate in writing in accordance with this Section:


      If to the Company:    11644 Lilburn Park Road
                            St. Louis, Missouri 63146
                            Attention: S. Leslie Flegel, Chief Executive Officer

      If to the Consultant: Park Avenue Tower
                            65 East 55th Street, 12th Floor
                            New York, New York  10022
                            Attention: Stephen A. Blum, President


         15.  Assignment.  This Agreement shall be binding upon and inure to the
benefit of the parties and their  respective  successors and assigns;  provided,
however,  that this Agreement shall not be binding on or inure to the benefit of
any successor or assign of the Consultant  where, as a result of such succession
or assignment, control of the entity which would otherwise succeed to the rights
and  obligations of this  Agreement is materially  different from the control of
the entity  having  such  rights and  obligations  prior to such  succession  or
assignment.

                                        6

<PAGE>



         16.  Execution in  Counterparts.  This Agreement may be executed by the
parties in separate  counterparts,  each of which when so executed and delivered
shall be deemed to be an  original  and all of which when taken  together  shall
constitute one and the same agreement.


Dated as of October       , 1997


                                        THE SOURCE INFORMATION MANAGEMENT
                                        COMPANY



                                         By:
                                             S. Leslie Flegel
                                             Chief Executive Officer



                                         DONALD & CO. SECURITIES INC.



                                         By:
                                            Stephen A. Blum,
                                            President

                                        7

<PAGE>
                                                    __________, 1997



Donald & Co. Securities Inc.
Park Avenue Tower
65 East 55th Street
New York, New York  10022

Attention: Stephen A. Blum

Gentlemen:

         In connection with our engagement of Donald & Co.  Securities Inc. (the
"Consultant") as our financial advisor and investment banker, we hereby agree to
indemnify  and hold the  Consultant  and its  affiliates,  and their  respective
directors,  officers,  shareholders,  agents  and  employees  of the  Consultant
(collectively, the "Indemnified Persons"), harmless from and against any and all
claims, actions, suits, proceedings (including those of shareholders),  damages,
liabilities and expenses incurred by any of them (including  reasonable fees and
expenses  of  counsel)  which are (A) related to or arise out of (i) any actions
taken or  omitted  to be taken  (including  any  untrue  statements  made or any
statements omitted to be made) by us, or (ii) any actions taken or omitted to be
taken  by any  Indemnified  Person  in  connection  with the  engagement  of the
Consultant hereunder or, (B) otherwise related to or arising out of Consultant's
activities on our behalf under the  Consultant's  engagement  hereunder,  and we
shall  reimburse  any  Indemnified  Person  for  all  expenses   (including  the
reasonable fees and expenses of counsel) incurred by such Indemnified  Person in
connection with  investigating,  preparing or defending any such claim,  action,
suit or proceeding  (collectively a "Claim"),  whether or not in connection with
pending or threatened  litigation in which any Indemnified Person is a party. We
will not,  however,  be  responsible  for any Claim which is finally  judicially
determined to have  resulted  exclusively  from the gross  negligence or willful
misconduct of any person  seeking  indemnification  hereunder.  We further agree
that no  Indemnified  Person shall have any liability to us for or in connection
with the Consultant's engagement except for any Claim incurred by us solely as a
direct  result  of  any  Indemnified   Person's  gross   negligence  or  willful
misconduct.

         We further agree that we will not, without prior written consent of the
Consultant,  settle,  compromise  or consent to the entry of any judgment in any


                                        1

<PAGE>
pending or threatened  Claim in respect of which  indemnification  may be sought
hereunder (whether or not any Indemnified Person is an actual or potential party
to such Claim), unless such settlement, compromise or consent includes a legally
binding,  unconditional,  and  irrevocable  release of each  Indemnified  Person
hereunder from any and all liability arising out of such Claim.  Anything to the
contrary herein  notwithstanding,  we shall have no indemnification  obligations
hereunder  in  connection  with the  settlement  of any claim  without our prior
written consent.

         Promptly  upon  receipt  by an  Indemnified  Person  of  notice  of any
complaint  or the  assertion or  institution  of any Claim with respect to which
indemnification is being sought hereunder,  such Indemnified Person shall notify
us in writing of such complaint or of such assertion or institution  but failure
to so notify us shall not relieve us from any obligation we may have  hereunder,
unless and only to the extent such failure  results in the  forfeiture  by us of
substantial  rights and defenses,  and will not in any event relieve us from any
other  obligation or liability we may have to any Indemnified  Person  otherwise
than under this Agreement.  If we so elect or are requested by such  Indemnified
Person,  we will assume the defense of such Claim,  including the  employment of
counsel  reasonably  satisfactory to such Indemnified  Person and payment of the
reasonable fees and expenses of such counsel. In the event,  however,  that such
Indemnified Person reasonably determines in its sole judgment that having common
counsel  would  present  such  counsel  with a  conflict  of  interest  or  such
Indemnified Person concludes that there may be legal defenses available to it or
other  Indemnified  Persons  different from or in addition to those available to
us,  then such  Indemnified  Person  may  employ  its own  separate  counsel  to
represent  or defend it in any such Claim and we shall pay the  reasonable  fees
and expenses of such counsel.  Notwithstanding  anything herein to the contrary,
if we fail timely or diligently to defend, contest, or otherwise protect against
any Claim,  the  relevant  Indemnified  Party shall have the right,  but not the
obligation,  to defend,  contest,  compromise,  settle,  assert  cross claims or
counterclaims,  or  otherwise  protect  against  the  same,  and  shall be fully
indemnified  by us  therefor,  including  without  limitation,  for the fees and
expenses of its  counsel  and all amounts  paid as a result of such Claim or the
compromise or settlement  thereof.  In any Claim in which we assume the defense,
the  Indemnified  Person shall have the right to participate in such defense and
to retain its own counsel therefor at its own expense.

         We  agree  that  if  any  indemnity  sought  by an  Indemnified  Person
hereunder is held by a court to be unavailable for any reason,  then (whether or
not the  Consultant  is the  Indemnified  Person)  we and the  Consultant  shall
contribute  to the Claim for which such  indemnity is held  unavailable  in such
proportion as is appropriate to reflect the relative  benefits to us, on the one
hand,  and the  Consultant  on the other,  in connection  with the  Consultant's
engagement  hereunder,  subject  to the  limitation  that in no event  shall the
amount of the Consultant's  contribution to such Claim exceed the amount of fees
actually  received  by the  Consultant  from  us  pursuant  to the  Consultant's
engagement.  We hereby agree that the relative  benefits to us, on the one hand,
and the  Consultant on the other,  with respect to the  Consultant's  engagement
hereunder  shall be deemed to be in the same  proportion  as (a) the total value

                                        2

<PAGE>

paid or proposed to be paid or  received by us or our  stockholders  as the case
may be, pursuant to the transaction  (whether or not  consummated) for which the
Consultant is engaged to render  services  bears to (b) the fee paid or proposed
to be paid to the Consultant in connection with such agreement.

         Our indemnity,  reimbursement  and contribution  obligations under this
Agreement  shall be in  addition  to,  and  shall in no way  limit or  otherwise
adversely  affect any rights that any  Indemnified  Person may have at law or at
equity.

         We hereby consent to personal  jurisdiction  and service of process and
venue  in any  court  in  which  any  claim  for  indemnity  is  brought  by any
Indemnified Person.

         It is understood that, in connection with the Consultant's  engagement,
the  Consultant may be engaged to act in one or more  additional  capacities and
that the terms of the original engagement or any such additional  engagement may
be embodied in one or more separate written  agreements.  The provisions of this
Agreement shall apply to the original engagement, any such additional engagement
and any  modification of the original  engagement or such additional  engagement
and  shall  remain  in  full  force  and  effect  following  the  completion  or
termination of the Consultant's engagement(s).

                                     Very truly yours,

                                     THE SOURCE INFORMATION
                                     MANAGEMENT COMPANY

                                     By:
                                        S. Leslie Flegel
                                        Chief Executive Officer


Confirmed and Agreed to:

DONALD & CO., SECURITIES INC.

By:
       Stephen A. Blum, President


Dated: As of __________, 1997


                                        3



                          EMPLOYMENT AGREEMENT BETWEEN
                  THE SOURCE INFORMATION MANAGEMENT COMPANY AND

                            _________________________

         This  Agreement is entered into as of October ____,  1997,  between THE
SOURCE INFORMATION MANAGEMENT COMPANY, a Missouri corporation  ("Company"),  and
________________ ("EXECUTIVE").

         WHEREAS,  EXECUTIVE  is a founder of the business of the Company and is
presently serving as ________ and _______________________ of the Company and has
made significant contributions to the Company during the term of his employment;
and

         WHEREAS, the Company and EXECUTIVE desire that EXECUTIVE continue to be
employed  by the  Company  under  the  terms  and  conditions  set forth in this
Employment Agreement.

         NOW,  THEREFORE,  in  consideration  of the  premises  and  the  mutual
covenants herein contained, the parties agree as follows:

         1.  Employment.  The Company  hereby employs  EXECUTIVE,  and EXECUTIVE
hereby accepts such employment  from the Company,  upon the terms and conditions
set forth in this  Agreement.  EXECUTIVE  represents  that his employment by the
Company under the terms of this Agreement will not violate or result in a breach
of any agreement or obligation to which  EXECUTIVE is a party or by which he may
be bound.

         2. Position and Duties of EXECUTIVE.  During EXECUTIVE's  employment by
the Company,  EXECUTIVE  shall  exercise the authority and perform the duties of
the ________ and  _______________________ of the Company. EXECUTIVE shall at all
times faithfully,  industriously and to the best of his ability,  experience and
talents,  perform all of the duties of the  aforementioned  office and all other
duties described in this Agreement.

         3. Term of Employment.  The term of EXECUTIVE's  employment  under this
Agreement  shall  extend  from the date  hereof  through  January  31,  1999 and
thereafter  automatically  continue  for  additional  one  year  periods  unless
terminated  by either  EXECUTIVE  or the  Company  as of the  expiration  of the
initial term or additional terms upon: (a) the giving of sixty (60) days' notice
of termination or (b) in the case of the Company, the payment of termination pay
equal to the level of Base  Compensation  then payable to EXECUTIVE  for a sixty
(60) day period,  or any  combination  of an aggregate of sixty (60) days notice
and  termination  pay by the  Company.  This  Employment  Agreement  may also be
terminated at any time prior to the  expiration  of any term of employment  upon
the earlier occurrence of any of the following events:

                  (a) By mutual written consent of the Company and EXECUTIVE;

                  (b) Immediately upon EXECUTIVE's death;



<PAGE>



                  (c) By the Company,  upon the  permanent  total  disability of
         EXECUTIVE which, for purposes hereof,  shall be deemed to have occurred
         upon the  first  anniversary  of the date of an  event  resulting  in a
         continuing   condition  which  prevents   EXECUTIVE  from   discharging
         EXECUTIVE's principal duties hereunder;

                  (d)  By  the  Company,  immediately  upon  written  notice  to
         EXECUTIVE, for Cause, as hereinafter defined;

                  (e) By  EXECUTIVE,  immediately  upon at  least  thirty  days'
         written  notice to  Company,  in the event of the failure of Company to
         maintain Employment Conditions, as hereinafter defined.

         The  term  "Cause"  as  used  in  this  Agreement  shall  mean  (i) the
conviction of EXECUTIVE of a felony or (ii) the material  breach by EXECUTIVE of
any of  EXECUTIVE's  obligations  under this  Agreement  or any other  agreement
between Company and EXECUTIVE.

         Notwithstanding the foregoing, an act or event shall not entitle either
party to terminate this  Agreement if it is of such a nature that  substantially
all  detriment  otherwise  resulting  therefrom  can be cured and  eliminated by
appropriate  action,  and the  offending  party  causes such action to be taken,
within ten days following written notice thereof from the other party.

         The term  "Employment  Conditions" as used in this Agreement shall mean
any of the  following  (i) the  withdrawal  by  Company  from  EXECUTIVE  of any
substantive  part  of  EXECUTIVE's  responsibilities,  duties  or  authority  as
previously  discharged  or  exercised  for the  benefit of the  Company  without
EXECUTIVE's consent;  (ii) the assignment by Company to EXECUTIVE of substantive
additional duties or responsibilities  which are inconsistent with the duties or
responsibilities  previously  discharged  or  exercised  for the  benefit of the
Company,  without  EXECUTIVE's  consent ; (iii) the  relocation  of  EXECUTIVE's
principal place of employment without EXECUTIVE's consent to a place outside the
St. Louis  metropolitan  area;  (iv) the failure of EXECUTIVE to continue in the
office of ________ and  _______________  _______ of Company without  EXECUTIVE's
consent; (v) the harassment of EXECUTIVE intended,  designed or which would have
the  foreseeable  effect of causing  EXECUTIVE to resign or abandon  EXECUTIVE's
employment  with  Company;  or (vi)  the  material  breach  by  Company  of this
Agreement or any other agreement to which Company and EXECUTIVE are a party.

         4.       Compensation.

                  (a)  As  compensation  for  EXECUTIVE's   services  under  the
         Agreement  and subject to  adjustment  as provided  below,  the Company
         shall pay  EXECUTIVE,  commencing  on the date  hereof  and  continuing
         throughout  EXECUTIVE's  employment by the Company, an annual base rate
         of     compensation     (the     "Base     Compensation")     of    ___
         ___________________________________ ($_______), which Base Compensation
         shall be payable at such intervals as the Company pays its other senior
         executive  employees,  but in  any  event,  not  less  frequently  than
         semi-monthly.  Each fiscal year (commencing after the conclusion of the
         fiscal year ending January 31, 1998), the Compensation Committee of the

                                        2

<PAGE>
         Board  of  Directors  of  the  Company  (the   "Board")  will  set  the
         EXECUTIVE's Base Compensation for that fiscal year, taking into account
         the performance of the EXECUTIVE,  the total  compensation  paid to the
         _________  officers of similar  companies of comparable size to that of
         the Company  performing similar duties and having similar authority and
         responsibilities   and  such  other  factors  deemed  relevant  by  the
         Committee;   provided   however  that  in  no  event  shall  such  Base
         Compensation  for any annual period be less than the Base  Compensation
         set forth for the immediately  preceding annual period times a fraction
         the  numerator  of which is the  Consumer  Price  Index  for All  Urban
         Consumers  derived from the United States Cities  Average for the third
         month  preceding  the  month  in which  the  Company's  fiscal  year is
         concluded  and the  denominator  of which is the base  index  figure of
         157.5.

                  (b) In addition to EXECUTIVE's  Base  Compensation,  EXECUTIVE
         shall be entitled to receive a bonus (the "Annual  Bonus") each year in
         such amount and/or on such basis as the  Compensation  Committee of the
         Company's  Board of  Directors  shall  determine to be  reasonable  and
         appropriate based on such criteria as the Compensation  Committee shall
         have  established.  EXECUTIVE  shall have no vested right to receive an
         Annual  Bonus and  EXECUTIVE  agrees  that the  amount,  if any, of the
         Annual  Bonus  shall  be in the  sole  discretion  of the  Compensation
         Committee.

         5.       Expenses; Fringe Benefits.

                  (a) The Company will pay directly, or reimburse EXECUTIVE, for
         such items of reasonable and necessary expense as are authorized by the
         Company and  incurred by  EXECUTIVE  in the interest of the business of
         the Company.  All such expenses paid by EXECUTIVE will be reimbursed by
         the Company upon the  presentation by EXECUTIVE of an itemized  account
         of such expenditures,  sufficient to support their deductibility to the
         Company for federal income tax purposes  (without  regard to whether or
         not the  Company's  deduction  for such expenses is limited for federal
         income  tax  purposes),  within  thirty  (30) days  after the date such
         expenses are incurred.

                  (b) The Company  will provide  EXECUTIVE  with health and life
         insurance  and other fringe  benefits  normally  accorded the Company's
         executive officers (which may entail employee contributions); provided,
         however,  that the foregoing shall not obligate the Company to continue
         any such  benefits  in force,  or to  maintain  such  benefits at their
         present  standards  and  levels,  at  any  time  as to  such  class  of
         employees. EXECUTIVE shall also be entitled to participate in all other
         insurance and retirement plans,  retirement  benefits,  death benefits,
         salary continuation benefits,  stock option plans and other perquisites
         and  fringe  benefits  generally  available  for the  senior  executive
         officers of The Company.

                  (c) The Company will provide  EXECUTIVE with four (4) weeks of
         vacation per year of this Agreement.


                                        3

<PAGE>
         6.  Covenants of EXECUTIVE.  EXECUTIVE covenants to and agrees with the
Company as follows:

                  (a) Except as required in  EXECUTIVE's  duties to the Company,
         EXECUTIVE will not disclose or divulge to any person,  entity,  firm or
         company,  or use for  EXECUTIVE's  benefit or the  benefit of any other
         person,  entity, firm or company,  directly or indirectly,  as the same
         may exist during the term of  EXECUTIVE's  employment by the Company or
         at the date of such termination, any knowledge,  information,  business
         methods, techniques,  devices, customer lists, supplier lists, business
         plans, software,  programs or other data of the Company, without regard
         to  whether  all of the  foregoing  matters  will be  otherwise  deemed
         confidential,  material or important,  the parties  stipulating that as
         between them, the same are  important,  material and  confidential  and
         greatly affect the effective and successful conduct of the business and
         the goodwill of the Company;

                  (b) Except as required in  EXECUTIVE's  duties to the Company,
         EXECUTIVE will not disclose or divulge to any person,  entity,  firm or
         company,  or use for  EXECUTIVE's  benefit or the  benefit of any other
         person,  entity, firm or company,  directly or indirectly,  as the same
         may exist during the term of  EXECUTIVE's  employment by the Company or
         at the date of such termination, any knowledge,  information,  business
         methods, techniques,  devices, customer lists, supplier lists, business
         plans, software,  programs or other data of the Company, without regard
         to  whether  all of the  foregoing  matters  will be  otherwise  deemed
         confidential,  material or important,  the parties  stipulating that as
         between them, the same are  important,  material and  confidential  and
         greatly affect the effective and successful conduct of the business and
         the goodwill of the Company;

                  (c) During the term of EXECUTIVE's employment with the Company
         and  thereafter  for a period of two (2) years,  EXECUTIVE will not, in
         any manner,  directly or indirectly with or through any other person or
         entity:

                           (i) Solicit,  divert, take away or interfere with any
                  of  the  customers,  trade,  suppliers,  business,  patronage,
                  employees or agents of the  Company,  or employ any person who
                  was an employee of the Company at any time during the two year
                  period prior to the date of such employment; or

                           (ii)   Engage,   directly   or   indirectly,   either
                  personally  or as an employee,  partner,  associate,  officer,
                  manager, agent, advisor,  associate,  consultant or otherwise,
                  or by means of any  corporate  or other  entity or device,  in
                  competition  with the  business  of the  Company in the United
                  States  or  Canada  as such  business  exists  on the  date of
                  EXECUTIVE's  cessation  of  employment,  or  as to  which  the
                  Company has formulated  definitive  plans,  of which EXECUTIVE
                  has knowledge, to enter into during the term of this Agreement
                  or as of the date of the cessation of EXECUTIVE's employment.


                                        4

<PAGE>
                  (d) It is  the  intention  of  the  parties  to  restrict  the
         activities  of EXECUTIVE  under  paragraph  6(c)(ii) only to the extent
         necessary for the protection of the business  interests of the Company,
         and the parties specifically  covenant and agree that should any of the
         provisions thereof, under any set of circumstances,  be determined by a
         court having  jurisdiction  to be too broad for that purpose or invalid
         or unenforceable  for any reason,  it is the intention and agreement of
         the parties that such provisions shall be so interpreted and applied by
         such court in such a narrower  sense as shall be  necessary to make the
         same valid and enforceable to the maximum extent  possible,  consistent
         with the intent of the parties expressed in this Agreement.

                  (e) The  covenants and  agreements  of EXECUTIVE  contained in
         paragraph  6(b) and (c) shall be construed as  independent of any other
         provision  of  this  Agreement  and  given  for  valuable   independent
         consideration,  and the  existence  of any  defense,  claim or cause of
         action  against the Company,  whether  predicated on this  Agreement or
         otherwise,  shall not  constitute a defense to the  enforcement  by the
         Company of such covenants and agreements.

         7.  Documents.  Upon the cessation of EXECUTIVE's  employment  with the
Company, for any reason, all documents,  records,  software,  programs,  models,
financial  statements  and  projections,  notebooks,  invoices,  statements  and
correspondence,  including  copies  thereof,  relating  to the  business  of the
Company then in EXECUTIVE's  possession or under  EXECUTIVE's  control,  whether
prepared by EXECUTIVE  or others,  will be left with or returned to the Company,
it being recognized and agreed that each of the foregoing  constitutes  property
of the Company.

         8.       Remedies.

                  (a) At the  expiration  of the initial  term, or any extension
         thereof,  or the termination of this Agreement by mutual consent of the
         parties,  the death of EXECUTIVE or for Cause,  unless otherwise agreed
         by the  Company and  EXECUTIVE,  the  obligation  of the Company to pay
         further compensation to EXECUTIVE shall cease, provided,  however, that
         all other  obligations  hereunder of either party to the other party at
         the time of such  expiration  or  termination  shall not be affected by
         such termination or expiration;

                  (b) In the event this  Agreement is  terminated by the Company
         as a result of the permanent total  disability of EXECUTIVE,  EXECUTIVE
         shall be entitled to receive one-half EXECUTIVE's base compensation and
         full  benefits   provided  for  in  this  Agreement  for  a  period  of
         twenty-four months following the date of such termination.

                  (c) In the event this  Agreement is terminated by EXECUTIVE as
         a result of the Company's  failure to maintain  Employment  Conditions,
         EXECUTIVE shall be entitled to a severance payment,  payable within ten
         days after the date of termination, equal to 200% of EXECUTIVE's annual
         base compensation in effect immediately prior to such termination, plus
         any earned but unpaid bonus.


                                        5

<PAGE>
                  (d)  The  Company  and  EXECUTIVE  agree  that  the  following
         provisions shall immediately and automatically  become operational upon
         the  occurrence  of a Change of Control  (as  described  in  Schedule I
         hereof),  without  further  action on the part of either the Company or
         EXECUTIVE:

                           (i) In the event of the  involuntary  termination  or
                  significant    reduction   in   the   position,    duties   or
                  responsibilities  of  EXECUTIVE (a  "Termination"),  EXECUTIVE
                  shall be entitled to an additional bonus, payable within sixty
                  (60) days of the occurrence of the Termination, equal to Three
                  Hundred percent (300%) of the greater of the Base Compensation
                  in effect as of the day of such Change of Control or in effect
                  as of the date of such  Termination if the Termination  occurs
                  within two years following the Change of Control.

                           (ii) All  options  to  purchase  shares of the common
                  stock of the  Company  held by  EXECUTIVE  pursuant to a stock
                  option or other  incentive  compensation  plan of the  Company
                  ("Stock Options") shall be fully vested and exercisable.

                           (iii) All  restrictions  on  restricted  stock of the
                  Company  held by EXECUTIVE  pursuant to a restricted  stock or
                  other  incentive   compensation   plan  of  the  Company  (the
                  "Restricted  Stock") that may result in the forfeiture of such
                  stock shall terminate.

                           (iv)  EXECUTIVE  shall  also be  awarded a bonus (the
                  "Special  Executive  Bonus") on a "grossed-up"  basis (to take
                  into account the  taxability  for federal and state income tax
                  purposes  of the  Special  Executive  Bonus to the  EXECUTIVE)
                  equal to the amount of federal and state income tax payable by
                  the  EXECUTIVE   arising  from  the  vesting  of   EXECUTIVE's
                  interests in Stock Options or the  elimination of restrictions
                  on Restricted  Stock,  assuming the maximum  statutory rate of
                  federal and state income tax then  applicable to an individual
                  taxpayer.

                           (v) All  agreements  with the Company by EXECUTIVE to
                  refrain  from  selling any  securities  of the  Company  shall
                  terminate.

                  (e) It is  expressly  agreed that the breach or evasion of the
         terms of this  Agreement  by  EXECUTIVE  will result in  immediate  and
         irreparable  injury to the  Company,  for which  the  payment  of money
         damages would be an inadequate  remedy,  and will authorize recourse to
         the equitable remedies of injunction and specific performance,  as well
         as to all other legal or equitable remedies to which the Company may be
         entitled. No remedy conferred by any of the specific provisions of this
         Agreement is intended to be exclusive of any other remedy, and each and
         every  remedy  shall be  cumulative  and shall be in  addition to every
         other remedy given hereunder or now or hereafter  existing at law or in
         equity,  by  statute  or  otherwise.  The  election  of any one or more
         remedies by the Company  shall not  constitute a waiver of the right to
         pursue other available remedies.

                                        6

<PAGE>
                  (f) In the event the Company or EXECUTIVE institutes a suit at
         law or in equity for the purpose of enforcing  the  provisions  of this
         Agreement, the prevailing party in any such action shall be entitled to
         recover  reasonable  attorneys' fees and expenses and related costs and
         expenses,  in addition to any other judgment,  award or remedy to which
         the prevailing party may be entitled.

         9.  Severability.  All  agreements and covenants  herein  contained are
severable,  and in the  event  any of them  shall be held to be  invalid  by any
competent  court,  this  Agreement  shall continue in full force and effect and,
subject to subparagraph 6(d), shall be interpreted as if such invalid agreements
or covenants were not contained herein.

         10. Waiver or  Modification.  No waiver,  amendment or  modification of
this  Agreement or any portion  hereof shall be valid unless in writing and duly
executed  by the party to be charged  therewith.  The  failure of the Company or
EXECUTIVE to exercise or otherwise  act with respect to any of its or his rights
hereunder in the event of a breach of any of the terms or  conditions  hereof by
the other shall not be  construed  as a waiver of such  breach,  nor prevent the
Company or  EXECUTIVE,  as the case may be,  from  thereafter  enforcing  strict
compliance with any and all of the terms and conditions hereof.

         11.  Notices.  All  notices,  requests,   demands,  consents  or  other
communications  hereunder  shall be in writing  and shall be deemed to have been
given if delivered  personally  or mailed by  certified,  registered  or Express
mail,  return receipt  requested,  or next business day courier service (such as
Federal Express), if to the Company, to:

                           The Source Information Management Company
                           Attention:  S. Leslie Flegel
                           11644 Lilburn Park Road
                           St. Louis, Missouri  63146

                           and, if to EXECUTIVE, to:

                           --------------------------
                           --------------------------
                           --------------------------


or to such  other  address  to  which a  party  gives  notice  to the  other  in
accordance with this paragraph 11.

         12.      Construction.

                  (a)  This  Employment  Agreement  shall  be  governed  by  and
         construed  under the laws of the State of Missouri,  provided  that the
         sole and absolute venue for purposes of suit shall be St. Louis County,
         Missouri,   notwithstanding  the  place  of  execution  hereof  or  the
         performance of any acts under this Agreement in any other jurisdiction.


                                        7

<PAGE>
                  (b) For  purposes of paragraph  6,  references  to the Company
         shall  include  all  companies  or  other   entities   controlled   by,
         controlling,  or under common  control  with the Company,  whether such
         control  is  exercised  through  ownership  or other  direction  of the
         management or policies of any such company or entity, and all licensees
         of the Company.

         IN WITNESS WHEREOF,  the parties have executed this Agreement as of the
day and year first above written.


                                            THE SOURCE INFORMATION
                                            MANAGEMENT COMPANY



                                            By:
                                        8

<PAGE>
                                   SCHEDULE I


         A Change in Control  shall be deemed to have  occurred  as of the first
date that (A) any individual,  corporation (other than the Company),partnership,
trust, association, pool, syndicate, or any other entity or any group of persons
acting in concert  becomes the beneficial  owner,  as that concept is defined in
Rule 13d-d  promulgated  by the  Securities  and Exchange  Commission  under the
Securities  Exchange Act of 1934,  as amended,  as the result of any one or more
securities  transactions  (including  gifts and stock  repurchases but excluding
transactions   described  in  subdivision  (C)  below  and   transactions   with
EXECUTIVE),  of securities of the Company then  possessing  twenty-five  percent
(25%) or more of the voting  power for the election of directors of the Company,
or (B) "approved  directors" shall constitute less than a majority of the entire
Board of Directors of the Company, with "approved directors" defined to mean the
members  of the  Board as of the  date of this  Agreement  and any  subsequently
elected  members of such Board who shall be  nominated or approved by a majority
of the  approved  directors  on the  Board  prior to such  election,  or (C) the
Company  shall have entered into a binding  agreement for a Sale of the Company,
as defined below, and shall have received all required corporate, regulatory and
other  approvals  for  consummating  such  transaction.   For  the  purposes  of
subdivision (C) of the preceding sentence,  "Sale of the Company" shall mean (i)
any consolidation,  merger or stock-for-stock  exchange involving the Company or
the  securities of the Company in which the holders of voting  securities of the
Company  immediately  prior to the  consummation of such  transaction  own, as a
group,  immediately  after such  consummation,  voting securities of the Company
(or, if the Company does not survive such transaction,  voting securities of the
corporation  surviving such transaction) having less than fifty percent (50%) of
the total voting power in an election of directors of the Company (or such other
surviving corporation),  or (ii) any sale, lease, exchange or other transfer (in
one transaction or a series of related  transactions)  of all, or  substantially
all, of the assets of the Company to a party which is not controlled by or under
common control with the Company.

                                        9



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