SOURCE INFORMATION MANAGEMENT CO
PRE 14A, 1998-08-04
DIRECT MAIL ADVERTISING SERVICES
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                                  SCHEDULE 14A
                     INFORMATION REQUIRED IN PROXY STATEMENT
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [x]

Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[X]      Preliminary Proxy Statement      [ ]   Confidential, for Use of the 
                                                Commission Only (as permitted by
                                                Rule 14a-6(e)(2))
[ ]      Definitive Proxy Statement

[ ]      Definitive Additional Materials

[ ]      Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12

                    The Source Information Management Company
                (Name of Registrant as Specified in Its Charter)


      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]      No fee required.

[ ]     Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

        1)      Title to each class of securities to which transaction applies:

        2)      Aggregate number of securities to which transaction applies:

        3)      Per  unit  price  or other  underlying  value  of  transaction
                computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
                amount on which the filing fee is calculated  and state how it
                was determined):

        4)      Proposed maximum aggregate value of transaction:

        5)      Total fee paid:


[ ]      Fee paid previously with preliminary materials.

[ ]      Check  box if any  part of the fee is offset as  provided  by  Exchange
         Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
         fee was paid  previously.  Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing.

         1)       Amount Previously Paid:

         2)       Form, Schedule or Registration Statement No.:

         3)       Filing Party:

         4)       Date Filed:


<PAGE>

                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                             11644 Lilburn Park Road
                            St. Louis, Missouri 63146

- --------------------------------------------------------------------------------
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
- --------------------------------------------------------------------------------

To the Shareholders of                                    August 26, 1998
The Source Information Management Company:                St. Louis, Missouri

The Annual  Meeting of the  Shareholders  of The Source  Information  Management
Company will be held on October 6, 1998 at 4:00 p.m.  Eastern  Daylight  Savings
Time at The Sky  Club,  200 Park  Avenue,  New  York,  New York  10166,  for the
following purposes:

    1.   To elect two class III  directors to each serve a  three-year  term and
         until each director's successor has been elected and qualified;

    2.   To consider and vote upon a proposal to amend the  Company's  Bylaws to
         render inapplicable a Missouri statute which restricts certain business
         combinations;

    3.   To consider and vote upon a proposal to amend the  Company's  Bylaws to
         render  inapplicable a Missouri  statute which may impair voting rights
         of control shares upon transfer;

    4.   To transact such other business as may properly come before the meeting
         or any adjournment thereof.

Only shareholders of record at the close of business on August 17, 1998, will be
entitled to vote at the meeting. A list of all shareholders  entitled to vote at
the annual meeting,  arranged in  alphabetical  order and showing the address of
and number of shares  held by each  shareholder,  will be open at the  principal
office of The Source Information  Management  Company,  11644 Lilburn Park Road,
St. Louis,  Missouri  63146,  during usual business hours, to the examination of
any  shareholder for any purpose germane to the annual meeting for 10 days prior
to the date  thereof.  The list of  shareholders  will also be  available at the
meeting for examination at any time during the meeting.

A copy of the  Company's  Annual  Report for fiscal year 1998  accompanies  this
notice.

                                         By Order of the Board of Directors

                                         /s/ Alan G. Johnson

                                         Alan G. Johnson
                                         Secretary

Whether or not you intend to be present at the meeting, please mark, sign, date,
and return the  accompanying  proxy  promptly.  A return  addressed  envelope is
enclosed for your convenience.


<PAGE>


The Source Information Management Company
11644 Lilburn Park Road
St. Louis, Missouri 63146
(314) 995-9040


- --------------------------------------------------------------------------------
                                 PROXY STATEMENT
- --------------------------------------------------------------------------------


SOLICITATION OF PROXIES

The  enclosed  proxy is  solicited  by the  Board  of  Directors  of The  Source
Information Management Company, a Missouri corporation (the "Company"),  for use
at the Annual  Meeting  of  Shareholders  to be held  October 6, 1998 at The Sky
Club, 200 Park Avenue,  New York, New York 10166, at 4:00 p.m.  Eastern Daylight
Savings  Time and at any  adjournments  thereof.  Whether  or not you  expect to
attend the meeting in person,  please return your executed proxy in the enclosed
envelope and the shares  represented  thereby will be voted in  accordance  with
your wishes.  This proxy statement and the accompanying proxy card will be first
mailed to shareholders on or about August 26, 1998. All costs of solicitation of
proxies will be borne by the Company.  In addition to solicitations by mail, the
Company's  directors,   officers  and  regular  employees,   without  additional
remuneration, may solicit proxies by telephone, telegraph, telecopy and personal
interviews.  Brokers,  custodians and  fiduciaries  will be requested to forward
proxy  soliciting  material  to the owners of stock held in their  names and the
Company  will  reimburse  them for  their  out-of-pocket  expenses  incurred  in
connection with the distribution of proxy materials.

REVOCABILITY OF PROXY

If,  after  sending  in your  proxy,  you  decide to vote in person or desire to
revoke your proxy for any other reason, you may do so by notifying the Secretary
of the Company,  or the  presiding  officer at the  meeting,  in writing of such
revocation  at any time  prior to the  voting of the  proxy,  by  attending  the
meeting and voting in person, or by submitting a new proxy bearing a later date.

RECORD DATE

Only shareholders of record at the close of business on August 17, 1998, will be
entitled to vote at the meeting.

ACTION TO BE TAKEN UNDER PROXY

All properly  executed  proxies  received by the Board of Directors  pursuant to
this  solicitation  will be voted by S. Leslie Flegel and William H. Lee, or the
one of them who acts, in accordance with the directions  specified in the proxy.
If no such directions have been specified by marking the appropriate  squares in
the accompanying proxy card, the shares will be voted as follows:

       (1)         FOR the election of S. Leslie Flegel and William H. Lee named
                   herein as  nominees  for  directors  of the  Company  to hold
                   office for a term of three  years  expiring in 2001 and until
                   each   director's   successor   has  been  duly  elected  and
                   qualified;

       (2)         FOR an  amendment  of the  Bylaws  to render  inapplicable  a
                   Missouri    statute   which   restricts    certain   business
                   combinations;

       (3)         FOR an  amendment  of the  Bylaws  to render  inapplicable  a
                   Missouri  statute  which  may  impair  the  voting  rights of
                   control shares upon transfer;

       (4)         According to their judgment, on the transaction of such other
                   business  as may  properly  come  before  the  meeting or any
                   adjournments thereof.

Should the nominee  named herein for election as a director  become  unavailable
for any reason, it is intended that the persons named in the proxy will vote for
the election of such other person in his stead as may be designated by the Board
of Directors. The Board of Directors is not aware of any reason that might cause
the nominee to be unavailable.

<PAGE>

                  VOTING SECURITIES, PRINCIPAL HOLDERS THEREOF
                          AND CUMULATIVE VOTING RIGHTS

On July 1, 1998, there were 9,562,468 shares of Common Stock, par value $.01 per
share ("Common  Stock"),  outstanding,  which  constitute all of the outstanding
voting  capital stock of the Company.  Each  shareholder is entitled to cast one
vote for each share of record on all matters to be voted on by the shareholders,
including the election of directors.

A majority of the outstanding  shares,  represented in person or by proxy, shall
constitute a quorum at the  meeting.  Votes that are withheld in the election of
directors,  abstentions on all other matters properly brought before the meeting
and the proxies  relating to "street name" shares which are not voted by brokers
on one or more, but less than all, matters (so-called  "broker  non-votes") will
be considered  as shares  present for purposes of  determining  a quorum.  Under
applicable state law and the Company's Bylaws, an affirmative vote of a majority
of the  shares  present  in person or  represented  by proxy at the  meeting  is
required  for the election of  directors  and for approval of all other  matters
that may be submitted to a vote of the  shareholders at the 1998 Annual Meeting.
Proxies  that  direct  votes be  withheld  for the  election  of a director  and
abstentions   regarding   other   proposals   (including   proxies   which  deny
discretionary  authority  on any  other  matters  properly  brought  before  the
meeting)  will be counted as shares  present and  entitled to vote and will have
the same effect as a vote against any such matters. Broker non-votes will not be
treated as shares  represented  at the meeting as to such matter(s) not voted on
and therefore will have no effect.

The following  table sets forth as of July 1, 1998, the beneficial  ownership of
each current director  (including the nominees for election as directors),  each
of the  executive  officers  named in the Summary  Compensation  Table set forth
herein,  the  executive  officers  and  directors  as a group,  and  each  other
shareholder  known  to the  Company  to own  beneficially  more  than  5% of the
outstanding Common Stock. Unless otherwise indicated,  the Company believes that
the  beneficial  owners set forth in the table have sole  voting and  investment
power.

                                                   Beneficial Ownership
Name and Address                                   --------------------
of Beneficial Owner                      Number of Shares           Percent
- -------------------                      ----------------           -------
S. Leslie Flegel                           1,231,722(a)               12.8
     11644 Lilburn Park Road
     St. Louis, Missouri 63146

William H. Lee                               909,146(b)                9.5
     711 Gallimore Dairy Road
     High Point, North Carolina 27265

Cameron Capital Ltd                          571,328(c)                5.8
     10 Cavendish Rd
     Hamilton HM 19
     Bermuda

Timothy A. Braswell                          306,509(d)                3.2
     711 Gallimore Dairy Road
     High Point, North Carolina 27265

Aron Katzman                                 148,826(d)               1.6
     10 Layton Terrace
     St. Louis, Missouri 63124

Dwight L. DeGolia                            112,450(e)                1.2
     11644 Lilburn Park Road
     St. Louis, Missouri 63146

John P. Watkins                               46,776(f)                  *
     711 Gallimore Dairy Road
     High Point, North Carolina  27265

Harry L. Franc, III                           36,462(g)                  *
     19 Briarcliff
     St. Louis, Missouri 63124

Randall S. Minix                                  8,485                  *
     5502 White Blossom Drive
     Greensboro, North Carolina 27410

All directors and executive                2,946,145(h)               30.4
officers as a group  (11 persons)
- ------------------------
 *       Less than 1%

(a)      Includes  exercisable  options to acquire 29,752 shares of Common Stock
         at an exercise price of $1.66 per share.

(b)      Includes  exercisable  options to acquire 16,364 shares of Common Stock
         at an exercise price of $2.66 per share.

(c)      Includes  exercisable options to acquire 300,000 shares of Common Stock
         at an exercise price of $3.00 per share.

(d)      Includes  exercisable  options to acquire 10,045 shares of Common Stock
         at an exercise price of $3.00 per share.

(e)      Includes exercisable options to acquire 4,364 shares of Common Stock at
         an exercise price of $2.42 per share.

(f)      Includes  exercisable  options  to acquire  41,322 and 5,454  shares of
         Common Stock at an exercise price of $5.60 and $2.42, respectively, per
         share.

(g)      Includes exercisable options to acquire 2,232 shares of Common Stock at
         an exercise price of $3.00 per share.

(h)      Includes  exercisable  options not listed  separately  above to acquire
         8,000 and 4,000  shares of Common  Stock at an exercise  price of $2.42
         and $6.63, respectively, per share.


<PAGE>

                PROPOSAL 1 - ELECTION OF TWO CLASS III DIRECTORS
        INFORMATION ABOUT THE NOMINEES AND DIRECTORS CONTINUING IN OFFICE

The Company's  Articles of Incorporation  and Bylaws currently provide for three
classes of directors, each class serving for a three-year term expiring one year
after the term of the preceding class, so that the term of one class will expire
each year.  The terms of the current  Class I and Class II  directors  expire in
1999 and 2000,  respectively.  The Board of  Directors  has  nominated S. Leslie
Flegel and William H. Lee, who are currently Class I directors,  for re-election
to each serve a three-year  term expiring at the annual meeting of  shareholders
in 2000.  The following  table sets forth  certain  information  concerning  Mr.
Flegel and Mr. Lee and those directors who are continuing in office.

                        NOMINEES FOR DIRECTOR - CLASS III
                   (to be elected to serve a three-year term)

                                                                     Director
   Name              Age         Position                             Since
   ----              ---         --------                            --------

S. Leslie Flegel      61    Chairman and Chief Executive              1995
                            Officer of the Company

William H. Lee        47    President and Chief Operating             1995
                            Officer of the Company

S. Leslie Flegel has been a director,  Chairman and Chief  Executive  Officer of
the Company  since its  inception  in March  1995.  For more than 14 years prior
thereto,  Mr.  Flegel was the  principal  owner and chief  executive  officer of
Display Information Systems Company ("DISC"), a predecessor of the Company.

William H. Lee has been a director, President and Chief Operating Officer of the
Company  since its  inception in March 1995.  For  approximately  14 years prior
thereto,  Mr.  Lee was the  principal  owner  and  chief  executive  officer  of
Periodical Marketing and Management, Inc. ("PMM"), a predecessor of the Company.

                    DIRECTORS CONTINUING IN OFFICE - CLASS I
                            (terms expiring in 1999)
                                                                     Director
  Name                Age           Position                          Since
  ----                ---           --------                         --------
Aron Katzman           60      President, New Legends, Inc.           1995

Randall Minix          48      Managing Partner, Minix,               1995
                               Morgan & Company, L.L.P.

Aron  Katzman  has  served  as a  director  of the  Company  since it  commenced
operations in May 1995. For more than five years prior to May 1994,  when it was
sold, Mr. Katzman  served as the chairman and chief  executive  officer of Roman
Company,  a manufacturer and distributor of fashion custom jewelry.  Mr. Katzman
currently serves as a member of the Board of Directors of Phonetel, Inc.

Randall  S. Minix has served as a director  of the  Company  since it  commenced
operations in May 1995. For more than six years, Mr. Minix has been the managing
partner of Minix,  Morgan & Company,  L.L.P.,  an  independent  accounting  firm
headquartered in Greensboro, North Carolina.

                    DIRECTORS CONTINUING IN OFFICE - CLASS II
                            (terms expiring in 2000)
                                                                      Director
         Name                Age       Position                        Since
         ----                ---       --------                       --------
Timothy A. Braswell           69    Consultant to Wholesale 
                                    Magazine Industry                   1995

Harry L. "Terry" Franc, III   62    Senior Executive Vice-President 
                                    of Bridge Information               1995
                                    Systems, Inc. and Vice-President 
                                    of Bridge Trading Company

Timothy  A.  Braswell  has been a director  of the  Company  since it  commenced
operations in May 1995. He established Braswell Investment Company, a consultant
and broker of wholesale  magazine  businesses in 1994 and is its owner. For more
than five years prior thereto,  Mr.  Braswell was the principal  owner and chief
executive  officer  of City  News Co.  and Dixie  News  Co.,  each of which is a
wholesale periodical company.

Harry L.  "Terry"  Franc,  III,  has been a  director  of the  Company  since it
commenced  operations  in May 1995.  Mr.  Franc is one of the founders of Bridge
Information Systems,  Inc. ("BIS"), a global provider of information services to
the securities industry and of BIS's subsidiary, Bridge Trading Company ("BTC"),
a registered  broker-dealer and member of the New York Stock Exchange.  For more
than 20 years, Mr. Franc served as a director and an Executive Vice President of
BIS and an Executive Vice President of BTC.

The Board of  Directors  of the Company  consists of six  members,  each of whom
serve in such  capacity  for a  three-year  term or until a  successor  has been
elected and qualified,  subject to earlier  resignation,  removal or death.  The
number of  directors  comprising  the Board of  Directors  may be  increased  or
decreased by  resolution  adopted by the  affirmative  vote of a majority of the
Board of Directors.  The Company's  Articles of Incorporation and Bylaws provide
for three classes of directorships  serving staggered three year terms such that
one-third of the directors are elected at each annual  meeting of  shareholders.
During fiscal 1998,  eight meetings of the Board of Directors were held.  Except
for Mr. Braswell,  each director attended 75 percent or more of the aggregate of
(i) the total number of meetings held during fiscal year 1998 and (ii) the total
number of meetings  held during  such period by all  committees  of the Board of
Directors on which he served.

The Board of Directors of the Company has  established an Audit  Committee and a
Compensation  Committee.  The Audit  Committee is comprised of two  non-employee
directors,  presently Messrs.  Minix and Katzman,  and has the responsibility of
recommending  the firm that will serve as the  Company's  independent  auditors,
reviewing  the scope and  results  of the audit  and  services  provided  by the
Company's independent  accountants,  and meeting with the financial staff of the
Company to review  accounting  procedures and policies.  During fiscal 1998, the
Audit  committee held one meeting.  The  Compensation  Committee is comprised of
three non-employee directors, presently Messrs. Katzman, Braswell and Franc, and
has been given the  responsibility  of reviewing  the  financial  records of the
Company to determine overall compensation and benefits for executive officers of
the Company and to establish and administer  the policies which govern  employee
salaries and benefit plans. During fiscal 1998, the Compensation  Committee held
two meetings.

The Board of Directors  evaluates and nominates  qualified nominees for election
or  appointment  as  Directors  and  qualified  persons for  selection as Senior
Officers.  The Board of  Directors  will  give  appropriate  consideration  to a
written recommendation by a shareholder for the nomination of a qualified person
to serve  as a  Director  of the  Company,  provided  that  such  recommendation
contains sufficient  information regarding the proposed nominee for the Board of
Directors  to  properly  evaluate  such  nominee's  qualifications  to  serve as
Director.

Compliance with Section 16(a) of the Exchange Act

Based solely upon a review of Forms 3 and 4 and amendments  thereto furnished to
the  Company  during  its most  recent  fiscal  year  and Form 5 and  amendments
thereto, or written  representations that no Form 5 is required, one person, Mr.
Stephen E. Borjes, failed to timely file Form 3, Initial Statement of beneficial
Ownership of Securities.  Four persons,  Messrs.  Dixon,  Katzman,  Braswell and
Franc,  failed to  timely  file  Form 4,  Statement  of  Changes  in  Beneficial
Ownership. Six persons, Messrs. S.L. Flegel, Lee, Watkins,  DeGolia, Rodgers and
J.S.  Flegel,  failed to timely  file Form 5,  Annual  Statement  of  Changes in
Beneficial Ownership.

Director Compensation

Under the Company's present policy, each director of the Company who is not also
an employee of the Company  will receive  $1,000  payable in Common Stock of the
Company,  with the  exception  of Mr.  Minix who will be paid in cash,  for each
meeting of the Board of Directors  attended.  Directors  are also entitled to be
reimbursed for expenses  incurred by them in attending  meetings of the Board of
Directors and its committees.

                               EXECUTIVE OFFICERS

The following  table sets forth  certain  information  concerning  the executive
officers of the Company who are not also directors of the Company:

Name                     Age     Position

John P. Watkins          43      Chief Administrative Officer

Dwight L. DeGolia        53      Executive Vice President

W. Brian Rodgers         33      Assistant Secretary and Chief Financial Officer

Jason S. Flegel          32      Senior Vice President of RDA Operations

Stephen E. Borjes        49      President - Front-End Merchandising Group

John P.  Watkins  has  served  as  President  - Retail  Service  Group and Chief
Administrative  Officer  since  February  1,  1996.  For more than 16 year prior
thereto,  Mr. Watkins served in several  senior  management  positions with Food
Lion, Inc., a seven billion dollar retail grocery chain. From September, 1992 to
July 1995,  Mr.  Watkins  served as Senior Vice  President  and Chief  Operating
Officer and a member of the Board of Directors of Food Lion, Inc.

Dwight L. DeGolia has served as Executive  Vice  President of the Company  since
its  commencement  of  operations  in May 1995.  For more  than ten years  prior
thereto,  Mr.  DeGolia served as Executive Vice President of Sales and Marketing
for DISC.  From 1986 to 1993,  Mr. DeGolia also served as a director of Advanced
Marketing Services, a leading supplier of books to wholesale clubs.

W. Brian  Rodgers  has served as  Assistant  Secretary  of the Company and Chief
Financial Officer since October 1996. Prior to joining the Company,  Mr. Rodgers
practiced  for seven years as a certified  public  accountant  with BDO Seidman,
LLP.

Jason S. Flegel has served as Senior Vice President of RDA Operations since June
1996. Prior thereto, and since the Company's inception in March 1995, Mr. Flegel
served as Vice  President  -  Western  Region.  For more  than two  years  prior
thereto,  Mr. Flegel was an owner and the Chief Financial Officer of DISC. Jason
S. Flegel is the son of S.
Leslie Flegel.

Stephen E. Borjes has served as President of Front-End Merchandising Group since
September,  1997. For more than 20 years, Mr. Borjes held several positions with
Dixie News Co. ("Dixie News") and the News Group,  which purchased Dixie News in
1994. His latest position at News Group was Vice President of Operations for the
distribution  centers  in  Charlotte  and  Winston-Salem,  North  Carolina,  and
Johnston City, Tennessee.

                 Certain Relationships and Related Transactions

From time to time,  the Company  and its  predecessors  have  engaged in various
transactions  with  its  directors,  executive  officers  and  other  affiliated
parties. The following paragraphs summarize certain information  concerning such
transactions  and  relationships  which have occurred during the past two fiscal
years or which are presently proposed.

Predecessor Transactions

S. Leslie Flegel, Chairman and Chief Executive Officer of the Company and Dwight
L.  DeGolia,  Executive  Vice  President of the Company,  have from time to time
received cash advances from the Company and DISC, a subchapter S predecessor  of
the Company.  The largest aggregate amount of such  indebtedness  outstanding at
any time since  February 1, 1997 was  $270,675  and  $22,093,  respectively.  In
October,  1997,  Mr.  Flegel repaid in full all  indebtedness  due by him to the
Company.  As a result, at January 31, 1998, such outstanding  balances were $-0-
and  $22,093,  respectively.  All  advances  to Mr.  DeGolia  are  evidenced  by
promissory  notes in favor of the  Company.  Such notes bear  interest  at rates
varying from 6.96% to 7.34% per annum and mature from 2001 to 2003.

On  June  28,  1991,  PMM  entered  into a  written  lease  with  711  Gallimore
Partnership in which Mr. William H. Lee,  President and Chief Operating  Officer
of the Company,  is a partner,  whereby 711 Gallimore  Partnership leases to the
Company  certain  office  space in High Point,  North  Carolina.  The lease,  as
amended in May of 1998,  provides for annual rent of approximately  $240,000 and
expires  in 2012.  In  fiscal  1998 and 1997,  the  Company  paid 711  Gallimore
Partnership $174,888 and $157,498, respectively, in rent.

Company Transactions

Data-Pros, Inc. ("Data-Pros"),  a corporation in which Mr. Lee is a shareholder,
provided the Company with data processing services.  In fiscal 1997, the Company
paid Data-Pros $274,893, respectively, for such services. On January 1, 1997 the
Company purchased the assets of Data-Pros for $45,000.

2532  Partnership,  a North Carolina  partnership in which Mr. Lee is a partner,
has  occasionally  provided the Company  with the use of an airplane.  In fiscal
1998, the Company paid 2532 Partnership  $11,692 in consideration for the use of
the airplane.

In July 1997, the holders of the Company's 1996 Series 7% Convertible  Preferred
Stock exchanged all 5,600 outstanding  shares for 186,667 shares of Common Stock
at an effective exchange price of $3.00 per share and non-transferable warrants,
expiring in 2000,  to  purchase  310,709  shares of Common  Stock at an exercise
price of $3.00 per share.

In September  1997, the Company issued to Messrs.  Katzman,  Franc and Braswell,
non-transferable warrants,  expiring in 2000, to purchase an aggregate of 89,289
shares of Common Stock at an exercise  price of $3.00 per share.  Such  warrants
will vest at a rate of 25% on August 1, 1998,  25% on November  1, 1998,  25% on
February 1, 1999 and 25% on May 1, 1999.

                             Executive Compensation

The  following  table  summarizes   information  concerning  cash  and  non-cash
compensation paid to or accrued for the benefit of the named executive  officers
for all services  rendered in all capacities to the Company and its predecessors
in fiscal years 1996, 1997 and 1998.

<PAGE>


                           SUMMARY COMPENSATION TABLE

Name of Principal                         Annual Compensation     Other Annual
   Position                          Year     Salary     Bonus   Compensation(a)
- -----------------                    ----     ------     -----   ---------------
S. Leslie Flegel                     1998    $255,000   $96,300      $25,643
Chairman and Chief Executive         1997    $227,500  $176,398      $30,624
  Officer                            1996    $200,000   $26,543      $30,995

William H. Lee                       1998    $245,494   $70,382      $12,629
President and Chief Operating        1997    $224,830   $30,000      $13,944
  Officer                            1996    $192,646       ---      $19,006

Dwight L. DeGolia                    1998    $150,000   $29,200      $10,777
Executive Vice President             1997    $140,000    $4,773      $11,223
                                     1996    $134,884       ---      $16,739

John P. Watkins                      1998    $150,000   $25,000       $9,986
Chief Administration Officer         1997    $150,000       ---      $11,891
                                     1996         ---       ---          ---

Robert B. Dixon (b)                  1998    $150,000    $5,500      $12,797
Executive Vice President and         1997    $150,000       ---      $13,907
  President - Periodical             1996    $114,000   $50,000       $5,458
  Information Management
- ------------------------

(a) Reflects personal benefits derived by Messrs. Flegel, Lee, DeGolia,  Watkins
and Dixon  primarily in  connection  with  personal use of Company  automobiles,
country club  membership dues and life insurance  premiums.  In fiscal 1998, the
estimated  incremental  cost to the Company of the use by Messrs.  Flegel,  Lee,
DeGolia,  Watkins and Dixon of Company automobiles was $9,566,  $8,523,  $6,312,
$7,800 and $8,597, respectively.  In fiscal 1997, such cost was $10,339, $8,650,
$6,090, $7,800 and $8,597, respectively.  In fiscal 1996, such cost was $11,444,
$6,234, $6,360, $0 and $3,158, respectively.

         In fiscal 1998,  the estimated  incremental  cost to the Company of the
membership  dues paid on behalf of Messrs.  Flegel,  Lee,  DeGolia,  Watkins and
Dixon was $6,984,  $1,050,  $4,465, $1,425 and $4,200,  respectively.  In fiscal
1997, such cost was $11,192, $2,239, $5,133, $3,330 and $5,310, respectively. In
fiscal 1996, such cost was $11,503, $4,738, $4,751, $0 and $2,300, respectively.

         In fiscal 1998, the estimated  incremental  cost to the Company of life
insurance premiums paid on behalf of Messrs.  Flegel, Lee, DeGolia,  Watkins and
Dixon was $9,093,  $3,056, $0, $761 and $0,  respectively.  In fiscal 1997, such
cost was $9,093,  $3,056,  $0, $761 and $0,  respectively.  In fiscal 1996, such
cost was $8,048, $8,033, $5,628, $0 and $0, respectively.

(b) Regrettably, Mr. Dixon died on February 26, 1998.

                     OPTIONS/SAR GRANTS IN LAST FISCAL YEAR
                                INDIVIDUAL GRANTS

                          Number of        % of Total
                         Securities        Options/SAR
                         Underlying        Granted to   Exercise or
                        Options/SARS      Employees in  Base Price   Expiration
     Name                 Granted #       Fiscal Year     ($/Sh)        Date
     ----               ------------      ------------  -----------  ----------
S. Leslie Flegel         89,256 (1)          27%           $1.66        5-14-02
William H. Lee           49,091 (2)          15%           $2.66        6-24-02
Dwight L. DeGolia        10,909 (3)          3%            $2.42        6-24-07
John P. Watkins          13,636 (3)          4%            $2.42        6-24-07
                         74,380 (4)          23%           $5.60        2-01-01
Robert B. Dixon               0              0%             N/A           N/A

- ------------------

(1) Options were granted May 15, 1997 and are exercisable as follows:  29,752 on
or after May 15,  1998,  29,752 on or after May 15, 1999 and 29, 752 on or after
May 15, 2000.

(2) Options were granted June 25, 1997 and are exercisable as follows: 16,364 on
or after June 25, 1998,  16,364 on or after June 25, 1999 and 16,363 on or after
June 25, 2000.

(3)  Options  were  granted  June  25,  1997  and  are  exercisable  20% a year,
cumulatively, for a period of five years.

(4) Options were granted June 25, 1997 and are  exercisable  as follows:  24,793
immediately, 16,529 on or after February 1, 1998, 16,529 on or after February 1,
1999 and 16,529 on or after February 1, 2000.

<PAGE>
<TABLE>
<CAPTION>

               AGGREGATE OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                            AND FYE OPTION/SAR VALUES
                                                                                  Value of
                                                         Number of               Unexercised
                                                        Unexercised             In-the Money
                                                       Option/SARs at          Options/SARs at
                          Shares                      Fiscal Year End          Fiscal Year End
                       Acquired on       Value        (#) Exercisable/           Exercisable/
  Name                 Exercise (#)   Realized ($)     Unexercisable             Unexercisable
  ----                 ------------   ------------    ----------------         ---------------
<S>                   <C>              <C>           <C>                     <C> 
S. Leslie Flegel           0                0              0/89,256                 0/309,272
William H. Lee             0                0              0/49,091                 0/121,009
Dwight L. DeGolia          0                0            2,182/8,727              5,902/23,607
John P. Watkins            0                0           27,520/60,496             7,377/29,509
Robert B. Dixon            0                0                0/0                       0/0

</TABLE>

<PAGE>


PROPOSAL 2 - AMENDMENT OF THE COMPANY'S BYLAWS TO RENDER INAPPLICABLE A MISSOURI
STATUTE WHICH RESTRICTS CERTAIN BUSINESS COMBINATIONS

The Board of Directors  proposes and recommends that the shareholders  authorize
an amendment of the Company's  Bylaws to render  inapplicable a certain Missouri
statute which restricts certain business combinations (the "Business Combination
Statute").

The Business  Combination  Statute,  Section 351.459 of The General and Business
Corporation  Law  of  Missouri  (the  "MGBCL"),  provides  that,  under  certain
circumstances,  a business combination between a corporation and any shareholder
of such  corporation  which possesses  control of 20% or more of the outstanding
voting stock of such corporation (an "interested shareholder") may be prohibited
unless  certain steps are taken to approve the business  combination,  including
obtaining  approval  of the  corporation's  board  of  directors.  All  resident
domestic  corporations are subject to the provisions of the Business Combination
Statute  unless the  corporation  expressly  elects not to be  governed  by such
statute.

The Board of  Directors  has  adopted a  resolution  which,  if  approved by the
shareholders of the Company,  would amend the Company's  Bylaws, as set forth in
Exhibit A hereto,  to exempt the Company  from the  provisions  of the  Business
Combination  Statute.  The purported purpose of the Business Combination Statute
is  to  protect  the  remaining   shareholders  against  actions  an  interested
shareholder may induce the  corporation to engage in, however,  such statute may
(i) delay,  defer or prevent a change in control  of the  Company;  and/or  (ii)
diminish the opportunity for  shareholders to receive a premium above the market
price for their  shares  from a  potential  acquirer  who is  unfriendly  to the
Company's  management.  If the  resolution  is adopted the Business  Combination
Statute  specifies that the amendment shall not become effective for a period of
18 months from the date of such amendment.


PROPOSAL 3 - AMENDMENT TO THE COMPANY  BYLAWS TO RENDER  INAPPLICABLE A MISSOURI
STATUTE WHICH MAY IMPAIR THE VOTING RIGHTS OF CONTROL SHARES UPON TRANSFER

The Board of Directors  proposes and recommends that the shareholders  authorize
an amendment of the Company's  Bylaws to render  inapplicable a certain Missouri
statute  which may impair the voting  rights of control  shares upon transfer of
such shares (the "Control Share Acquisition Statute").

The Control Share Acquisition Statute,  Section 351.407 of the MGBCL,  generally
provides that, except in certain circumstances, if a shareholder acquires 20% or
more of the voting stock the shareholder  will not have voting rights  regarding
such  shares   unless  (i)  the   shareholder   satisfies   certain   disclosure
requirements;  and (ii) the  acquisition of the shares is approved by both (a) a
majority of the outstanding  voting stock, and (b) a majority of the outstanding
voting stock,  excluding  shares held by officers and employee  directors of the
corporation.  All corporations  incorporated  under the MGBCL are subject to the
provisions  of the Control  Share  Acquisition  Statute  unless the  corporation
expressly elects not to be governed by the Control Share Acquisition Statute.

The Board of  Directors  has  adopted a  resolution  which,  if  approved by the
shareholders of the Company,  would amend the Company's  Bylaws, as set forth in
Exhibit B hereto, to exempt the Company from the provisions of the Control Share
Acquisition  Statute.  The legislative  purpose of the Control Share Acquisition
Statute is to provide  shareholders  with an  opportunity  to vote on a proposed
acquisition of control of the corporation,  however,  in certain situations such
statute  could (i) delay,  defer or prevent a change in control of the  Company;
and/or (ii) diminish the opportunity for shareholders to receive a premium above
the market price for their shares from a potential acquirer who is unfriendly to
the Company's management.

                                 OTHER BUSINESS

Management does not know of any other matters which may come before the Meeting.
However,  if any other matters are properly presented to the Meeting,  it is the
intention of the persons named in the  accompanying  proxy to vote, or otherwise
act, in accordance with their judgment on such matters.

                              SHAREHOLDER PROPOSALS

Shareholder  proposals  intended to be presented  at the 1999 Annual  Meeting of
Shareholders  must be received by the Company by April 28, 1999 for inclusion in
the Company's proxy  statement and proxy relating to that meeting.  Upon receipt
of any such proposal,  the Company will determine whether or not to include such
proposal  in the  proxy  statement  and  proxy in  accordance  with  regulations
governing the solicitation of proxies.

In order for a Shareholder to bring other business before a Shareholder meeting,
timely  notice must be given to the Company  within by the time limits set forth
above.  Such notice must include a  description  of the proposed  business,  the
reasons therefor and other matters specified in the Company's Bylaws.  The Board
or the  presiding  officer at the Annual  Meeting may reject any such  proposals
that are not made in accordance  with these  procedures or that are not a proper
subject  for  Shareholder  action  in  accordance  with  applicable  law.  These
requirements are separate from to the procedural requirements a Shareholder must
meet to have a proposal included in the Company's proxy statement.

In each case the notice must be provided to the Company at its principal  office
in St. Louis, Missouri. Shareholder desiring a copy of the Company's Bylaws will
be furnished a copy without charge upon the  submission of a written  request to
the Company.

If the date of the 1999 Annual Meeting of Shareholders is advanced or delayed by
more  than 30  calendar  days  from  the  date of the  1998  Annual  Meeting  of
Shareholders  the Company will make a timely  disclosure of such date change and
the impact of such date change on the  submission  deadlines  set forth above in
its first  quarterly  report on Form 10-QSB  following such date change,  or, if
impracticable any means reasonably calculated to inform shareholders.

                  RELATIONSHIP WITH THE INDEPENDENT ACCOUNTANTS

BDO Seidman, LLP ("BDO Seidman") served as the independent public accountant for
the Company in fiscal 1998.  The Company's  independent  public  accountant  for
fiscal 1999 will be selected by the Board at a regular  Board meeting to be held
in fiscal  1999.  Representatives  of BDO Seidman  will be present at the annual
meeting with the opportunity to make a statement if they desire to do so and are
expected to be available to respond to appropriate questions.

                                       By Order of the Board of Directors

                                       /s/ Alan G. Johnson

                                       Alan G. Johnson, Secretary


THE BOARD OF DIRECTORS  HOPES THAT YOU WILL ATTEND THE  MEETING.  WHETHER OR NOT
YOU PLAN TO ATTEND, PLEASE COMPLETE, DATE, SIGN AND RETURN THE ENCLOSED PROXY IN
THE ACCOMPANYING ENVELOPE PROMPTLY. IF YOU ATTEND THE MEETING, YOU MAY VOTE YOUR
STOCK  PERSONALLY  BY  DELIVERING  A  WRITTEN  REVOCATION  OF YOUR  PROXY TO THE
SECRETARY OF THE COMPANY.

<PAGE>


                                    EXHIBIT A

                Proposed Amendment to add Article X to Company's
             Bylaws to render inapplicable a Missouri statute which
                     restricts certain business combinations

         RESOLVED, that Article X be added to the Company's Bylaws as follows:

         Section  1. The  Corporation  expressly  elects not to be  governed  by
Section 351.459 of the General and Business Corporation Law of Missouri pursuant
to subsection 4(3) thereof.

<PAGE>


                                    EXHIBIT B

                Proposed Amendment to add Article XI to Company's
             Bylaws to render inapplicable a Missouri statute which
          may impair the voting rights of control shares upon transfer

         RESOLVED, that Article XI be added to the Company's Bylaws as follows:

         Section  1. The  Corporation  expressly  elects not to be  governed  by
Section 351.407 of the General and Business Corporation Law of Missouri pursuant
to subsection 1 thereof.

<PAGE>
                    THE SOURCE INFORMATION MANAGEMENT COMPANY
                    PROXY SOLICITED ON BEHALF OF THE BOARD OF
                  DIRECTORS FOR ANNUAL MEETING OF STOCKHOLDERS,
                          OCTOBER 6, 1998 AT 4:00 P.M.

         The  undersigned  stockholder  of  The  Source  Information  Management
Company (the "Company")  hereby appoints S. Leslie Flegel and William H. Lee and
each of them as  attorneys  and  proxies,  each with power of  substitution  and
revocation,  to represent the  undersigned at the Annual Meeting of Stockholders
of the Company to be held at The Sky Club,  200 Park Avenue,  New York, New York
10166 on October 6, 1998 at 4:00 P.M.  Eastern Time,  and at any  adjournment or
postponement  thereof,  with  authority  to vote all shares held or owned by the
undersigned in accordance with the directions indicated herein.

         Receipt of the Notice of Annual  Meeting of  Stockholders  dated August
26,  1998,  the Proxy  Statement  furnished  herewith,  and a copy of the Annual
Report  on  Form  10-KSB  for  the  year  ended   January  31,  1998  is  hereby
acknowledged.

         THIS PROXY WHEN PROPERLY  EXECUTED WILL BE VOTED IN THE MANNER DIRECTED
BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION OF VOTE IS MADE, THIS PROXY WILL
BE VOTED FOR ITEMS 1, 2 AND 3 AND PURSUANT TO ITEM 4.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ITEMS 1, 2 AND 3

Item 1.  Election of S. Leslie  Flegel and William H. Lee as Class III Directors
for a term of three years expiring in 2001 and until each  director's  successor
has been duly elected and qualified.

                                S. Leslie Flegel

                        |_| FOR |_| AGAINST |_| WITHHOLD

                                 William H. Lee

                        |_| FOR |_| AGAINST |_| WITHHOLD

Item 2. An amendment to the Company's  Bylaws to render  inapplicable a Missouri
statute which restricts certain business combinations.

                        |_| FOR |_| AGAINST |_| WITHHOLD

Item 3. An amendment to the Company's  Bylaws to render  inapplicable a Missouri
statute which may impair the voting rights of control shares upon transfer.

                        |_| FOR |_| AGAINST |_| WITHHOLD

Item 4. In their discretion,  the Proxies are authorized to vote upon such other
business as may properly come before the meeting or any adjournment thereof.

Dated:  ______________, 1998          __________________________________________
                                              (Signature)


                                      ------------------------------------------
                                              (Signature if held jointly)

                                      The  signature  should agree with the name
                                      on your  stock  certificate.  If acting as
                                      attorney,     executor,     administrator,
                                      trustee,  guardian,  etc.,  you  should so
                                      indicate when signing.  If the signer is a
                                      corporation,    please   sign   the   full
                                      corporate name by duly authorized officer.
                                      If   shares   are   held   jointly,   each
                                      shareholder should sign.




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