SOURCE INFORMATION MANAGEMENT CO
8-K, 1998-08-10
DIRECT MAIL ADVERTISING SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


                                  July 27, 1998
                                 Date of report
                        (Date of earliest event reported)




                    THE SOURCE INFORMATION MANAGEMENT COMPANY
             (Exact name of Registrant as specified in its charter)




Missouri                             0-26238                    43-1710906
(State or other jurisdiction    (Commission File Number)     (IRS Employer
 of incorporation)                                           Identification No.)



11644 Lilburn Park Road, St. Louis, Missouri                      63146
(Address of principal executive offices)                       (Zip Code)


                                 (314) 995-9040
              (Registrant's telephone number, including area code)

<PAGE>


          Item 2. Acquisition or Disposition of Assets

                 As of July 27, 1998, The Source Information  Management Company
          (the "Company"),  through a wholly-owned subsidiary,  acquired all the
          assets of  Periodical  Concepts,  a Texas  general  partnership  doing
          business as PC2 ("PC") of Dallas,  Texas in exchange for $2,500,000 in
          cash (the  "Acquisition").  The  acquired  assets  included all of the
          right, title and interest in and to certain real,  personal,  tangible
          and intangible  property (the "Assets").  The Acquisition was effected
          pursuant to an Asset Purchase  Agreement dated as of July 10, 1998, as
          amended by a First Amendment to Asset Purchase Agreement,  dated as of
          July 24, 1998 (the "Purchase Agreement"). The total purchase price for
          PC was  determined  by arm's  length  negotiation  and was based upon,
          among other factors,  (i) the current and historical financial results
          of PC, and (ii) PC's customer base. Of the $2,500,000  purchase price,
          $150,000  was  deposited  into an escrow  account  to  secure  certain
          indemnification  obligations  of PC to  the  Company  pursuant  to the
          Purchase Agreement.

                  Other than in connection with the Acquisition,  PC has not had
          any material  relationship  with the Company or any of its affiliates,
          any  director or officer of the Company or any  associate  of any such
          director or officer.

                  Prior to the  Acquisition,  PC used the  Assets  in  providing
          information and marketing  services to retail stores selling magazines
          and other  periodicals.  The  Company  intends to devote the Assets to
          such business and does not intend to  substantially  change the nature
          of PC's operation.

                  The Company financed the Acquisition with internally generated
          funds and proceeds from the Company's recent public offering.

          Item 7.    Financial Statements and Exhibits

                    (a)    Not Applicable.

                    (b)    Not Applicable.

                    (c)    Exhibits - See Exhibit Index.

<PAGE>


                                    SIGNATURE


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereto duly authorized.

Date:  August 10, 1998
                                     THE SOURCE INFORMATION MANAGEMENT COMPANY




                                     By:  /s/ W. Brian Rodgers
                                          --------------------------------------
                                           W. Brian Rodgers
                                           Chief Financial Officer

<PAGE>

                                  EXHIBIT INDEX


Exhibit No.     Exhibit

10.26           Asset Purchase  Agreement dated as of July 10, 1998, between the
                Company and Periodical Concepts.

10.27           First Amendment to Asset Purchase Agreement dated as of July 24,
                1998 between the Company and Periodical Concepts.


                            ASSET PURCHASE AGREEMENT


         This Asset Purchase  Agreement  ("Agreement") is entered into as of the
10th  day of July, 1998, by and among THE SOURCE INFORMATION MANAGEMENT COMPANY,
INC.,  a  Missouri   corporation  ("The  Source"),   PC-SUB,  INC.,  a  Missouri
corporation  ("PC-  Sub")  and  wholly-owned   subsidiary  of  The  Source,  and
PERIODICAL  CONCEPTS  ("Seller"),  a Texas general partnership doing business as
PC2.

         WHEREAS,  Seller  is  engaged  in  the  collection  of  retail  display
allowances ("RDA") for retail store chains (the "Business");

         WHEREAS,  the  Board of  Directors  of The  Source  has  approved  this
Agreement  and  determined  that it is in the best  interests  of The  Source to
acquire,  through PC-Sub,  all of the Assets in exchange for the Purchase Price,
upon the terms and subject to the conditions of this Agreement; and

         WHEREAS,  Seller has  determined  that it is in the best  interests  of
Seller to sell and  transfer  the Assets to PC-Sub in exchange  for the Purchase
Price;

         THEREFORE, it is agreed as follows:

I.       DEFINITIONS.

         For purposes of this  Agreement,  the following  words and phrases have
the following meanings:

         "Accounting Firm" means BDO Seidman, LLP.

         "Accounts Receivable" is defined in Section 4.16(b).

         "Accounts Receivable Schedule" is defined in Section 4.16(b).

         "Advance Pay" is defined in Section 6.09.

         "Assets"  means  all of the  right,  title and  interest  in and to the
property,  real,  personal and mixed,  tangible or intangible,  of every kind or
character and wherever  located,  of Seller and  comprising  the Business in its
entirety, excluding cash, and including (but not limited to) the following:

                  (a) All  merchandise,  inventory,  goods,  supplies  and other
         products  owned by Seller,  committed  to be  purchased  by Seller,  or
         otherwise  under the control of Seller as of the Closing Date,  but not
         including  any  commitment of Seller to purchase any item not set forth
         in the Assigned Contracts;

                  (b)  The Closing Accounts Receivable;

                  (c) The furniture and equipment listed in Schedule 1.01;

                  (d)  All  trade  secrets,   know-how  and  other  intellectual
         property and intangible property rights used by Seller in the Business,
         including the name PC2;

                  (e) All contract  rights,  privileges,  claims of Seller under
         the Assigned Contracts; and

                  (f)  All  records,  files,  books  of  account,  customer  and
         supplier  lists and other books and  records of Seller  relating to the
         Business and the Assets.

         "Assigned  Contracts" means the contracts set forth in Schedule 4.17 to
which Seller is a party,  a true copy of each of which has been delivered to The
Source by Seller,  which  Assigned  Contracts  will be assigned by Seller to The
Source at the  Closing,  and the  performance  of which  shall be assumed by The
Source at the Closing.

         "Assignment and Assumption Agreement" is defined in Section 2.04(b).

         "Assumed Leases" is defined in Section 4.15.

         "Audit" is defined in Section 8.07.

         "Bill of Sale and Assignment" is defined in Section 2.04(a).

         "Business" is defined in the second paragraph of this Agreement.

         "Closing" means the  consummation of the  transactions  contemplated by
this Agreement.

         "Closing Accounts Receivable" is defined in Section 4.16(b).

         "Closing  Balance  Sheet" means the  consolidated  balance sheet of the
Seller as of the close of business on the day preceding the Closing Date.

         "Closing  Balance Sheet  Date"  means the  date of  the Closing Balance
Sheet.

         "Closing Customer List" is defined in Section 4.16(a).

         "Closing  Date" means 10:00 a.m. on July 30,  1998,  or such other date
and time as are mutually agreed upon in writing by The Source and Seller.

         "Code" means the Internal Revenue Code of 1986, as amended.

         "Customer List" is defined in Section 4.16(a).

         "Customer Revenues" is defined in Section 4.04(b).

         "December 31 Balance Sheet" is defined in Section 4.04(a).

         "Encumbrances" is defined in section 2.04(a).

         "Escrow" is defined in Section 2.02(b).

         "Escrow Agent" is defined in Section 2.02(b).

         "Escrow Agreement" is defined in Section 2.02(b).

         "Financial Statements" are defined in Section 4.04(a).

         "Hold-Back"  means $150,000 out of the Purchase  Price,  which shall be
paid and  delivered to the Escrow  Agent at Closing,  plus any interest or other
income earned thereon.

         "Interim Financial Statements" is defined in Section 4.04(a).

         "Liabilities" means the liabilities and obligations of Seller.

         "Name" is defined in Section 4.14.

         "Partners" is defined in the first paragraph of this Agreement.

         "Purchase Price" means the sum of $2,500,000.

         "RDA" is defined in the second paragraph of this Agreement.

         "Roberts" is defined in Section 6.04.

         "Seller" is defined in the first paragraph of this Agreement.

         "Seller Executives" is defined in Section 6.09.

         "Subsequent Financial Statements" is defined in Section 4.04(a).

         "Transaction"  means  the  transactions  contemplated  to be  completed
pursuant to this Agreement.

II.      TRANSFER AND SALE OF ASSETS.

         2.01.  Transfer  of Assets.  At the  Closing,  subject to the terms and
conditions of this Agreement, and in reliance on the representations, warranties
and covenants of The Source and PC-Sub contained herein,  Seller shall transfer,
convey and assign to PC-Sub the Assets in exchange for the Purchase Price.

         2.02.  Payment of Purchase Price; Escrow.

                  (a) At the  Closing,  subject to the terms and  conditions  of
this Agreement, and in reliance on the representations, warranties and covenants
of Seller contained herein, PC-Sub shall acquire the Assets and pay the Purchase
Price to Seller.

                  (b) At the  Closing,  Seller  and PC-Sub  shall  enter into an
Escrow  Agreement  mutually   acceptable  to  Seller  and  PC-Sub  (the  "Escrow
Agreement");  and PC-Sub shall pay $150,000 out of the Purchase Price  (together
with any interest or other income  earned  thereon,  the "Escrow") to the Escrow
Agent  (as  agreed  to and  defined  in the  Escrow  Agreement),  to be held and
disbursed  after a 90 day period  following the Closing Date,  subject to claims
existing  thereon,  in  accordance  with the terms and  conditions of the Escrow
Agreement.

         2.03.  No Assumption  of  Liabilities.  In no event shall The Source or
PC-Sub assume or incur any liability or obligation of Seller under any provision
of this  Agreement,  except for the  obligations  of Seller  under the  Assigned
Contracts,  as expressly  provided  herein.  For such purposes,  it is expressly
understood  and agreed (but not by way of  limitation  of the  generality of the
previous  sentence) that neither The Source or PC-Sub shall have no liability or
obligation in respect of any of the following:

                  (a)  any  liabilities  or  obligations  arising  out  of or in
         connection  with the  possession or use of any real property by Seller,
         including any liability arising out of a violation of any environmental
         laws;

                  (b)  liabilities or  obligations  arising out of any breach by
         Seller of any provision of any agreement, contract, commitment or lease
         (including   the  Assigned   Contracts),   including   liabilities   or
         obligations  arising  out of the  failure  to  perform  any  agreement,
         contract,  commitment or lease  (including  the Assigned  Contracts) in
         accordance with its terms prior to the Closing;

                  (c) any  liability or claim for damages or injury,  regardless
         of when made or  asserted,  which  arises  out of or is based  upon any
         express or implied  representation,  warranty,  agreement  or guarantee
         made by Seller,  or  alleged  to have been made by Seller,  or which is
         imposed or asserted to be imposed by  operation  of law, in  connection
         with any service performed or product sold or leased by or on behalf of
         Seller on or prior to the Closing,  including  without  limitation  any
         claim for consequential damage, lost revenue or income;

                  (d) any  federal,  state or local  income  or other  tax:  (i)
         payable with respect to the Business,  the Assets or the  operations of
         Seller for any period  prior to the  Closing;  or (ii)  incident  to or
         arising as a consequence of the  negotiation or  consummation by Seller
         of the transactions contemplated hereby; or

                  (e) any  liability  or  obligation  arising  prior  to or as a
         result of the Closing to any employee,  agent or independent contractor
         of Seller,  whether or not employed by The Source after the Closing, or
         under any benefit arrangement with respect thereto.

         2.04.  Transactions at Closing.  At the Closing:

                  (a) Seller  will  deliver  to PC-Sub  full  possession  of the
         Assets and such bill(s) of sale,  endorsements,  assignments  and other
         good and  sufficient  instruments  of sale,  conveyance,  transfer  and
         assignment,  all containing covenants of general warranty,  in form and
         substance  satisfactory to PC-Sub  (including,  without  limitation,  a
         "Bill of Sale and Assignment" in the form of Schedule 2.04(a)), as will
         be required or as may be desirable  in the opinion of PC-Sub's  counsel
         in  order  to   effectively   vest  in   PC-Sub   full,   indefeasible,
         merchantable, legal, equitable and beneficial title to the Assets, with
         full  substitution  and  subrogation  to  all  rights  and  actions  of
         warranty,  free and clear of all  debts,  claims,  security  interests,
         liens,  encumbrances  and other title  retention  agreements,  pledges,
         assessments,  covenants,  restrictions  and  charges  of  every  nature
         "Encumbrances");

                  (b)  Pursuant  to  the  form  of  Assignment   and  Assumption
         Agreement set forth in Schedule 2.04(b),  and Seller shall transfer and
         assign to PC-Sub, and PC-Sub shall accept and agree to perform from and
         after the Closing, the Assigned Contracts; and

                  (c) the parties  shall  perform  all of the other  obligations
         required to be performed by them under this  Agreement on or before the
         Closing.

III.     ADJUSTMENT; HOLD BACK.

         3.01.  Hold Back.  To secure the rights of The Source and PC-Sub  under
Section  10.01,  at the Closing,  the Escrow will be  deposited  with the Escrow
Agent, to be held by the Escrow Agent under the terms of the Escrow Agreement.

         3.02. Adjustment.  If and to the extent the Customer Revenues of Seller
were less than  $450,000  (the  "Revenue  Deficiency"),  which  shall be finally
confirmed in conjunction  with the Audit, the Purchase Price shall be reduced by
5.56  times  the  amount  of  such  Revenue   Deficiency  (the  "Purchase  Price
Adjustment").  If the Revenue Deficiency is determined prior to the Closing, the
amount of such adjustment  shall be made by reducing the portion of the Purchase
Price  payable by PC-Sub to Seller at  Closing.  If the  Revenue  Deficiency  is
determined  subsequent to the Closing,  the amount of such  adjustment  shall be
made by reducing  the  Purchase  Price and Seller shall refund the amount of the
Purchase Price Adjustment to PC-Sub. As security therefor, PC-Sub shall have the
option, but shall not be obligated,  to recover the amount of the Purchase Price
Adjustment from the Escrow.

IV.      WARRANTIES AND REPRESENTATIONS OF SELLER.

         Seller  hereby  represents  and warrants to, and  covenants  and agrees
with, The Source and PC-Sub as follows:

         4.01.  Organization  and  Standing  of  Seller.  Seller  is  a  general
partnership duly organized, validly existing and in good standing under the laws
of the State of Missouri and has all  necessary  power and  authority to own its
assets as now owned and to carry on its business as now being conducted.

         4.02. Authority. Seller has full power and authority to enter into this
Agreement and to consummate the  transactions  contemplated  hereby,  which have
been duly  authorized by all proper and necessary  action on the part of Seller,
and,  except for the approval of NationsBank (to which the Assets are pledged by
Seller),  no  further  authorization,  consent  or  approval  of  Seller  or its
partners,  or of any regulatory  body or third party, is required as a condition
to the  validity  of  this  Agreement  or to  give  effect  to the  transactions
contemplated hereby. This Agreement constitutes a valid and binding agreement of
Seller and is enforceable against Seller in accordance with its terms.

         4.03.  Good  Title  and  Condition  of  Assets.  Seller  has  good  and
marketable  title to and interest in all of the Assets to be  transferred  by it
under  this  Agreement,  free and  clear of  restrictions  on or  conditions  to
transfer or assignment,  and free and clear of all mortgages,  conditional sales
agreements, liens, pledges, charges,  encumbrances,  claims, security interests,
easements, covenants, conditions or restrictions. At Closing, Seller will convey
to PC-Sub good and  marketable  title to, and all rights and  interests  in, the
Assets,  free and clear of all  restrictions  on or  conditions  to  transfer or
assignment,  mortgages,  conditional sales agreements,  liens, pledges, charges,
claims, encumbrances,  security interests,  easements, covenants, conditions and
restrictions. All of the tangible personal property included in the Assets is in
good  operating  condition  and repair,  ordinary  wear and tear  excepted,  and
conforms to all applicable laws, ordinances and regulations.

         4.04.  Books and Records; Financial Statements; Customer Revenues.

                     (a) The books of account of Seller fully and fairly reflect
         the transactions, assets and liabilities of Seller. Seller has provided
         The Source with the Balance  Sheet of Seller at December  31, 1997 (the
         "December 31 Balance Sheet") and the Statements of Operations of Seller
         for the year  then  ended  (the  "Financial  Statements").  Seller  has
         provided The Source with  comparable  financial  statements for each of
         the six months ended June 30, 1998 (the "Interim Financial Statements")
         and will  provide  The  Source  and PC-Sub  with  comparable  financial
         statements for each  succeeding  month,  if any,  preceding the Closing
         Date (the "Subsequent Financial Statements") as promptly as practicable
         following the end of each such month. The Financial  Statements and the
         Interim  Financial  Statements have been, and the Subsequent  Financial
         Statements will be, accurate and complete,  and fairly  represent,  and
         will  fairly  represent,  the  financial  condition  of Seller  and the
         income,  expenses  and  results of  operation  of Seller,  for the time
         periods  covered  thereby,  and do not, and will not,  omit to state or
         reflect any material fact concerning Seller, the Assets or the Business
         required to be stated or  reflected  therein or  necessary  to make the
         statements therein not misleading.

                      (b) For the 12 months ended June 30, 1998, the revenues of
         Seller from fees from the  customers  of the  Business  for RDA and RDP
         claims (the "Customer Revenues") were not less than $450,000.

         4.05.  Absence of Changes.

                      (a) Except as set forth in Schedule  4.05,  since December
         31, 1997, there has not been any:

                           (i)  transaction  by Seller  related to the Business,
                      except in the  ordinary  course of business as  previously
                      conducted;

                           (ii)  adverse  change  in  the  financial  condition,
                      Assets, Business or prospects of Seller;

                           (iii)  amendment  or  termination  of  any  contract,
                      agreement  or license to which  Seller is a party,  except
                      for the  termination  of contracts  and  agreements in the
                      ordinary  course of the  Business in  accordance  with the
                      past  practice  of  Seller,  none of which  are  material,
                      individually or in the aggregate, to the continued conduct
                      of the Business as previously conducted;

                           (iv) mortgage, pledge or other encumbrance of, or the
                      granting of any security interest or lien with respect to,
                      any of the Assets; or

                           (v) any other  event or  condition  of any  character
                      that has had or in the future may have a material  adverse
                      effect on the  financial  condition,  Business,  Assets or
                      prospects of the Business as heretofore conducted.

                      (b)  Since  December  31,  1997,  Seller  has  not had any
         customer  account  which was  included in the Customer  Revenues  cease
         doing  business  with Seller or advise  Seller that it intends to cease
         doing  business with Seller or intends to reduce the amount of business
         it does or proposes to do with Seller.

                      (c) Except as set forth on Schedule 4.05(c),  there are no
         proposals currently  outstanding to provide new, modified or additional
         services or products to any customer or proposed customer of Seller.

         4.06. Payment of All Debts and Liabilities.  On or prior to the Closing
Date, Seller shall have paid or provided for the payment of all accounts, debts,
bills and  liabilities  of Seller which are, or  subsequent to the Closing could
become, a lien or encumbrance on or result in a security  interest in the Assets
or otherwise affect the free and  unencumbered  use of the Assets  subsequent to
the Closing.

         4.07.  No  Conflicting  Agreements  or Orders.  Except for the security
interest of NationsBank in the Assets and the Assigned  Contracts,  there is no:
(a)  provision  of the  partnership  agreement  of Seller,  or of any  mortgage,
indenture, lease, contract, security agreement, document, instrument, license or
agreement binding on Seller or affecting the Assets, or of any federal, state or
local law, rule or regulation, or (b) order, writ, injunction, decree, judgment,
award, determination,  direction or demand of any court, arbitrator, or federal,
state,   municipal  or  other  governmental   department,   bureau,   agency  or
instrumentality  to which Seller is subject,  which conflicts with or in any way
prevents or will be violated by the  execution,  delivery or carrying out of the
terms of this Agreement or the  consummation of the  Transaction,  nor will such
execution,  delivery or  consummation  constitute a default,  or an event which,
with the giving of notice or the passage of time,  or both,  would  constitute a
default,  under any of the  foregoing,  nor be the grounds  for the  suspension,
revocation,  impairment,  forfeiture,  nonrenewal or termination of any license,
permit, franchise, certificate, consent or authorization.

         4.08.  Compliance.

                      (a) Seller is not required to obtain any  license,  permit
         or consent from any federal,  state, county or municipal authority with
         respect to the  ownership or use of the Assets or the  operation of the
         Business or otherwise.

                      (b) Seller has conducted the Business and  maintained  the
         Assets,  including all real property  covered by any lease or otherwise
         used  by  Seller,  in  compliance  with,  and is not in  violation  of,
         applicable  laws,  rules,  regulations  or orders of federal,  state or
         local  governments  or regulatory  bodies.  Seller has not received any
         claim or notice that Seller has not complied in all respects  with such
         laws, rules and regulations.

         4.09.  Litigation.  No suit,  action,  decree,  arbitration  or  legal,
administrative or other  proceeding,  controversy or investigation is pending or
threatened  against Seller which might affect the Business or any of the Assets,
the  possession  and use of the  Assets,  the right of Seller  to  transfer  the
Assets,  or the operation of the Business by The Source and PC-Sub subsequent to
the Closing, as heretofore  conducted by Seller, and to the knowledge of Seller,
and without notice to the contrary,  there is no basis for any such  litigation,
proceeding, controversy or investigation.  Seller is not in default with respect
to any order, writ, injunction or decree of any federal, state, local or foreign
court,  department,  agency  or  instrumentality,  nor has the  time  period  of
compliance  by Seller with  respect to any of the same been  extended or stayed.
Seller is not a party to any legal  action to  recover  moneys  due to Seller or
damages sustained by Seller relating to the Business or the Assets.

         4.10. Condition of Seller. Since December 31, 1997, Seller has kept the
Business  and its  organization  intact;  has  maintained  the good  will of its
customers;  and has  conducted  the  Business  in the same manner as it had been
conducted prior to that date.

         4.11.  Employment.  Seller has  provided  The Source with the terms and
conditions of employment of Roberts,  including benefits provided,  for the year
ended December 31, 1997 and as in effect as of the date of this Agreement.

         4.12.  Labor  Relations.  Seller has complied with all applicable laws,
rules and  regulations  relating to the  employment  of labor,  including  those
relating to wages (including overtime),  benefits (including  vacation),  hours,
employee safety or other conditions of employment, collective bargaining and the
withholding  and payment of taxes.  Seller has withheld all amounts  required by
law or  agreement to be withheld  from the wages or salaries of such  employees,
and is not liable for any arrears of wages or any tax or  penalties  for failure
to comply with the  foregoing.  Seller has paid over,  and will pay over, to the
appropriate governmental agencies or depositories, at the time or times required
by  law  (without  any  extensions  or  stays),   all  "employment   taxes"  and
"withholding  taxes."  Seller  is  not a  party  to  any  collective  bargaining
agreement with any labor union or other  representative  of employees.  No labor
dispute,  controversy,  grievance,  strike,  lockout, work slowdown or stoppage,
boycott,  or other  employment  or labor trouble or other  occurrence,  event or
condition of a similar character has occurred or been threatened within the past
three  years  relating to Seller,  nor has Seller or any  officer or  managerial
employee  of  Seller  been the  subject  of any  proceeding  before  any  court,
governmental  agency or arbitrator  relating to such matters,  including  unfair
labor practice  claims.  No discharge has occurred which forms the basis for any
claim of discrimination against Seller.

         4.13. Taxes. Seller has filed all federal,  state and local tax returns
and  estimates  required  to be filed by it within  the times and in the  manner
prescribed by law,  which returns and estimates were correct and complete in all
material respects.

         4.14.  Name  PC2.  Seller  has a valid  right  to use the name PC2 (the
"Name").  Seller's  use of the Name or any other  intellectual  property has not
conflicted  and does not  conflict  with the rights of others,  and there are no
pending claims or demands by any third party to the contrary.

         4.15. Personal Property, Leases. No personal property used by Seller in
the  operation  of the  Business is held under any lease or rental  arrangement,
except for the leases set forth in Schedule  4.15 and  included in the  Assigned
Contracts (the "Assumed Leases"). The Assumed Leases are currently in full force
and effect. Neither Seller nor the lessor is in default under any of the Assumed
Leases, nor has any event occurred, nor does any condition exist, which with the
giving of notice or the passage of time,  or both,  would  constitute  a default
under the Assumed  Leases.  The use of such leased  property in the  Business as
heretofore used does not violate or encroach upon the rights of any other party.

         4.16.  Customers; Accounts Receivable.

                      (a) Seller has  provided The Source and PC-Sub with a list
         of the customers of Seller (the  "Customer  List").  Seller will update
         and deliver to The Source and PC- Sub at Closing a current list of such
         customers  and the  amounts  each  customer  has been  billed as of the
         Closing Balance Sheet Date (the "Closing Customer List").

                      (b)  Seller  has  delivered  to The  Source  and  PC-Sub a
         current  aged  list  (the  "Accounts  Receivable  Schedule")  of unpaid
         accounts receivable owing to Seller, excluding amounts owed by partners
         or employees of Seller ("Accounts Receivable"), and will deliver to The
         Source and PC-Sub,  as of the close of business on the Closing  Balance
         Sheet Date (the "Closing  Accounts  Receivable")  and as of the Closing
         Date,  current  updates of the Accounts  Receivable  Schedule and other
         information  pertaining to the accounts receivable of Seller (excluding
         amounts owed by partners or employees of Seller),  certified as correct
         by  Seller.  The  Accounts  Receivable  Schedule  and any such  updates
         thereto or other related  information  provided to The Source or PC-Sub
         sets forth or will set forth a true and  correct  list of all  Accounts
         Receivable as of the respective dates thereof.  The Accounts Receivable
         are, and the Closing  Accounts  Receivable  will be,  legal,  valid and
         binding claims,  and are and will be fully  collectible in the ordinary
         course of business in accordance with their terms,  without  litigation
         or other  collection  expenses,  within 120 days of the Closing Date at
         the full face value thereof, and are not subject to any counterclaim or
         right of set off.

         4.17. Other Contracts.  The Assigned  Contracts listed on Schedule 4.17
represent all of the commitments,  agreements,  indentures,  mortgages, deeds of
trust,  leases or other agreements  between Seller and any third party which are
material to the  operation of the Business by Buyer  subsequent  to the Closing.
There is no  default of Seller or event  that with  notice or lapse of time,  or
both,  would  constitute a default,  nor, to the knowledge of Seller and without
notice to the  contrary,  any default or  threatened  default by any other party
thereto, existing with respect to any of the Assigned Contracts.  Seller has not
received  notice  that any party to any of the  Assigned  Contracts  intends  to
cancel or terminate any of the Assigned Contracts or to exercise or not exercise
any options under any of the Assigned  Contracts.  Seller is not a party to, nor
are the Assets bound by, any other commitment,  agreement,  indenture, mortgage,
deed of trust,  lease or other  agreement  that is material to the  unencumbered
ownership  of the Assets or  operation  of the  Business by The Source or PC-Sub
subsequent to the Closing.

         4.18.  No  Misrepresentation.  No  representation  or warranty  made by
Seller in this  Agreement  or any Schedule  hereto  contains or will contain any
untrue  statement  of a material  fact or omits or will omit to state a material
fact  necessary  to  make  the  statements  contained  herein  and  therein  not
misleading.

V.       REPRESENTATIONS AND WARRANTIES OF THE SOURCE AND PC-SUB.

         The Source and PC-Sub hereby represent and warrant to, and covenant and
agree with, Seller as follows:

         5.01. Organization and Standing of The Source and PC-Sub. The Source is
a Missouri corporation,  validly existing and in good standing under the laws of
the State of Missouri.  PC- Sub is a Missouri corporation,  validly existing and
in good standing under the laws of the State of Missouri. The Source owns all of
the issued and outstanding shares of capital stock of PC- Sub.

         5.02. Binding  Agreement.  This Agreement  constitutes,  and each other
instrument  to be executed and  delivered by The Source and PC-Sub in accordance
herewith will constitute, when executed and delivered pursuant hereto, the valid
and legally binding obligations of The Source or PC-Sub, as applicable.

         5.03.  Agreement Within  Authority.  The execution and delivery of this
Agreement, consummation of the Transaction and performance of this Agreement and
the agreements and  instruments to be executed and delivered in connection  with
this  Agreement  by The Source and PC-Sub will not:  (a) violate the Articles of
Incorporation  or Bylaws of The Source or PC-Sub,  or (b) violate any  judgment,
order,  writ,  injunction,  decree or demand against The Source or PC-Sub of any
court or federal, state, municipal or other governmental department, commission,
board, bureau, agency or instrumentality.

         5.04. No  Conflicting  Agreements or Orders.  No approval or consent of
any foreign,  federal,  state, county, local or other governmental or regulatory
body is required as a condition  to the  validity of this  Agreement  or to give
effect to the transactions  contemplated  hereby, as applicable to The Source or
PC-Sub.

         5.05. Corporate Action. The Source and PC-Sub have full corporate power
and  authority to enter into and deliver this  Agreement and to perform the acts
contemplated to be performed by The Source and PC-Sub hereunder,  and no further
authorization, consent or approval of its board of directors or shareholders, or
of any  regulatory  body or third  party,  is  required  as a  condition  to the
validity of this Agreement or to give effect to the Transaction by PC-Sub.

         5.06. No Conflict.  The  execution  and delivery of this  Agreement and
each other  instrument  to be  executed  by The Source and PC-Sub in  accordance
herewith and the  consummation of the  transactions  contemplated  herein by The
Source and PC-Sub  will not  conflict or be  inconsistent  with or result in the
termination  of or  constitute  a breach  of or  default  under the terms of any
indenture,  mortgage, deed of trust, covenant,  agreement or other instrument to
which The Source or PC-Sub is a party or to which its property is subject.

         5.07. No  Misrepresentation.  No representation or warranty made by The
Source or PC- Sub in this  Agreement  or any  Schedule  hereto  contains or will
contain any untrue statement of a material fact or omits or will omit to state a
material fact necessary to make the statements  contained herein and therein not
misleading.

VI.  COVENANTS OF SELLER AND SELLER EXECUTIVES.

A.  Pending Closing, Seller covenants and agrees as follows:

         6.01.  Access to Information.  The Source and PC-Sub and their counsel,
accountants  and other  representatives  shall have full  access  during  normal
business hours to all properties,  books, accounts,  records,  files, agreements
and  documents  of or  relating  to  the  Business  and  the  Assets,  including
electronic  files.  Seller shall  furnish or cause to be furnished to The Source
and PC-Sub  and their  counsel,  accountants  and  representatives  all data and
information  concerning  the  Business,  the Assets and the  Assigned  Contracts
requested by The Source.

         6.02.  Maintain  Properties.  Seller shall  maintain the Assets in good
repair, order and condition.

         6.03.  Regular Course of Business.  Seller shall not, without the prior
written consent of The Source or PC-Sub,  purchase, sell or otherwise dispose of
any of the Assets, or incur any liability,  obligation or commitment,  or engage
in any activity or  transaction  related to the Business,  except in the regular
and customary course of the Business in accordance with its past practices.

         6.04.  Employee.  Without  the prior  written  consent of The Source or
PC-Sub,  Seller  will  not,  nor  will it agree  to,  enter  into or  amend  any
representation,  employment or  compensation  agreement or grant any increase or
change in the  salary or other  compensation  or  benefits  payable or to become
payable  by  Seller to Terry  Roberts  ("Roberts")  for a period  of six  months
following the Closing Date.  Seller  consents to The Source hiring Roberts as of
the Closing Date.

         6.05.  Business  Changes.  Seller will not do or agree to do any of the
following without the prior written consent of The Source:

                      (a) Enter into any contract, commitment or transaction not
         in the  usual  and  ordinary  course  of  the  Business  as  heretofore
         conducted;

                      (b) Agree to,  modify,  amend,  cancel or terminate any of
         its existing  contracts or  agreements  related to the operation of the
         Business.

         6.06. Consents. As soon as reasonably practical after the execution and
delivery  of this  Agreement,  and in any event on or before the  Closing  Date,
Seller  will  obtain the written  consent of all  persons  whose  consent to the
execution of this Agreement and Closing of the

Transaction  is required,  in form and  substance  acceptable  to The Source and
PC-Sub;  and Seller will furnish The Source and PC-Sub original  executed copies
of any such consents as they are obtained.

         6.07.  Filing of Claims; Collection of Accounts Receivable.

                      (a) Seller  will not file any claims with  publishers  for
         the quarter ended March 31, 1998 or thereafter.

                      (b)  Seller  will not take any  action  other  than in the
         ordinary course of business, consistent with past practices, to collect
         the accounts receivable of Seller.

         6.08. Availability of Facilities. Seller will make available to Roberts
and such other  employees  of The Source and PC-Sub as are located in Dallas the
use of such space, equipment and facilities as have been heretofore occupied and
by Seller in the  operation of the  Business  until the  expiration  of Seller's
current lease.

B.  Subsequent to Closing:

         6.09 Post  Closing  Assistance  by  Seller.  For the six  month  period
following the Closing  Date,  David Parry and Ben Martin  ("Seller  Executives")
will  continue to support the  Business,  as  conducted by The Source and PC-Sub
subsequent to the Closing.  In addition,  the Seller  Executives will assist The
Source  and  PC-Sub  and  actively  participate  with The  Source and PC- Sub in
meetings  with  customers  of Seller as of the  Closing  Date for the purpose of
causing such  customers to convert to The  Source's  Advance Pay RDA  collection
program ("Advance Pay"). If any such customers are converted to Advance Pay with
Seller's active assistance, The Source and PC-Sub agree to pay Seller 10% of any
increase in RDA fee  collections  from such  accounts,  based on the  percentage
levels  obtained on such Advance Pay  business  over the  percentage  previously
obtained from the account on RDA  collections,  after  deducting a 2% factor for
the cost of funds and 2%  non-collection  factor,  as and when RDA  payments are
received by The Source and PC-Sub on such accounts  during the three year period
following the  conversion of each such customer to Advance Pay. In addition,  if
the  Seller  Executives  assist  The  Source  and  PC-Sub in  obtaining  new RDA
customers (whether or not on the Advance Pay program), the solicitation of which
is approved in writing in advance by The Source or PC-Sub, The Source and PC-Sub
will pay Seller,  for the three year period  following the date the new customer
commences  doing  business  with  The  Source,  10% of any RDA  collection  fees
actually received by The Source on such new accounts (in the case of Advance Pay
accounts,   after   deducting  a  2%  factor  for  the  cost  of  funds  and  2%
non-collection  factor).  Notwithstanding  the foregoing,  the Seller Executives
shall not be required to exceed a reasonable  time  commitment in complying with
the  provisions  of this  Section  6.09,  consistent  with  the  other  business
responsibilities  of the Seller  Executives;  and The  Source  and PC-Sub  shall
reimburse Seller Executives for their reasonable out-of-pocket expenses incurred
in complying with such provisions.

         6.10 Change of Name by Seller.  As soon as  practicable  after closing,
Seller shall file with the Secretary of State of the State of Texas to terminate
its registration of the Name.

VII.     COVENANTS OF THE SOURCE AND PC-SUB.

         7.01.   Performance   of  the  Assigned   Contracts.   Subject  to  the
representations  and  warranties  of Seller with respect  thereto being true and
correct as of the Closing,  effective on and after the Closing Date, PC-Sub will
perform and  discharge the Assigned  Contracts in accordance  with the terms and
conditions thereof.

         7.02.  Employment  Agreement.  At the Closing, The Source will offer to
enter into an employment  agreement with Roberts for a term of not less than six
months which provides for a salary and related  compensation on terms comparable
to those by which Roberts was compensated for the year prior to the date of this
Agreement and contains provisions under which Roberts agrees not to compete with
the business of The Source  during the term of his  employment by The Source and
for one year thereafter.

VIII.    CONDITIONS PRECEDENT TO OBLIGATIONS OF THE SOURCE AND PC-SUB.

         The  obligations  of The  Source and PC-Sub  hereunder  are  subject to
fulfillment  (or waiver by The Source and  PC-Sub),  prior to or on the  Closing
Date, of the following conditions:

         8.01. No Adverse Change.  There shall have been no adverse change in or
loss or damage to the Assets or the Business.

         8.02.  Representations,   Warranties  and  Agreements  of  Seller.  The
representations,  warranties, covenants and agreements of Seller herein shall be
true and not  breached  as of the Closing  Date,  with the same effect as though
such representations,  warranties, covenants and agreements had been repeated by
the  Seller  as of the  Closing  Date,  and  all of the  obligations  of  Seller
hereunder shall have been duly performed.

         8.03. Absence of Litigation.  No action,  suit or proceeding before any
court or any governmental body or authority  pertaining to the Transaction or to
the  consummation of the Closing,  or to the Assets or the Business,  shall have
been instituted or threatened on or before the Closing Date.

         8.04. General Partner's  Certificate.  The Source shall have received a
certificate, dated the Closing Date, signed and verified by a general partner of
Seller certifying that the conditions specified in this Article VIII relating to
Seller have been fulfilled.

         8.05.   Approval  of   Documents.   The  form  and   substance  of  all
certificates,  instruments, opinions and other documents delivered to The Source
and PC-Sub under this Agreement  shall be  satisfactory to The Source and PC-Sub
and their counsel.

         8.06.  Casualty  Loss.  The Business  shall not have been  curtailed or
interrupted  by,  and the  Assets  shall not have been  affected  by,  any loss,
destruction  or  damage  due to fire  or  other  casualty  unless,  if any  such
destruction  or  damage  shall  have  occurred,   The  Source  and  PC-Sub  have
determined,  in their sole judgment and discretion,  that such loss, destruction
or damage is not of such  nature as to  curtail or  interrupt  the  Business  or
determined that available insurance proceeds are sufficient to repair or replace
any damaged or lost Assets and Seller  shall have  assigned  the proceeds of any
such  insurance  to The Source and PC-Sub,  which  Seller  agrees to do upon the
request of The Source and PC-Sub.

         8.07.  Satisfactory  Review of the Business and the Assets;  Audit. The
Source and PC- Sub shall have been given access to and been  permitted to review
the Assets,  the Business and the Assigned  Contracts and such other information
as shall have been  requested by The Source;  and The Source and PC-Sub shall be
satisfied, in their sole discretion, with the physical,  operating and financial
condition  of the  Assets  and the  Business.  The  Accounting  Firm  shall have
completed a review of the  December 31 Financial  Statements  and the results of
operation  for the two  fiscal  years  then  ended and a review  of the  Interim
Financial  Statements  and shall be  satisfied  with the results of such review,
consistent with the terms and conditions of this Agreement (the "Audit").

         8.08. Roberts Employment  Agreement.  The Source and Roberts shall have
entered  into an  employment  agreement on the terms on  conditions  provided in
Section 7.02 and  otherwise on such terms and subject to such  conditions as are
acceptable to The Source.

IX.      CONDITIONS PRECEDENT TO OBLIGATIONS OF SELLER.

         The  obligations  of  Seller   hereunder  are   conditioned   upon  the
fulfillment  (or  waiver  by  Seller,  prior to or at the  Closing  Date) of the
following:

         9.01.  Representations,  Warranties  and  Agreements  of The Source and
PC-Sub. The representations,  warranties, covenants and agreements of The Source
and PC-Sub  contained  herein  shall be true and not  breached  at and as of the
Closing Date, with the same effect as though such  representations,  warranties,
covenants and agreements had been repeated by The Source and PC-Sub at and as of
such time, and all of the  obligations of The Source and PC-Sub  hereunder shall
have been duly performed.

         9.02. Performance of the Assigned Contracts.  Subsequent to the Closing
and subject to the truth and accuracy at Closing of Seller's representations and
warranties  with respect  thereto,  PC-Sub will perform and satisfy the Assigned
Agreements, in accordance with the terms and conditions thereof.

         9.03. Consents. All necessary agreements and consents of any parties to
the  consummation  of the  Transaction by PC-Sub or otherwise  pertaining to the
matters contemplated by this Agreement shall have been obtained by PC-Sub and/or
The Source, as appropriate.

         9.04.   Approval  of   Documents.   The  form  and   substance  of  all
certificates,  instruments,  opinions  and other  documents  delivered to Seller
under this Agreement shall be satisfactory to Seller and its counsel.

         9.05.   The  Source's   Certificate.   Seller  shall  have  received  a
certificate,  dated the Closing Date, signed and verified by the chief executive
officer and chief financial officer of The Source certifying that the conditions
specified in this Article IX have been fulfilled.

         9.06.  Bank  Approval.  Seller  shall have  obtained  the  approval  of
NationsBank to the Transaction.

X.       INDEMNIFICATION

         This Article sets forth the manner in which The Source and PC-Sub shall
be  indemnified  by Seller in the  event of any  misrepresentation  or breach of
warranty or agreement on the part of Seller hereunder, and the respects in which
Seller shall be indemnified by The Source and PC-Sub, jointly and severally,  in
the event Seller shall become obligated for, or shall discharge, any liabilities
of PC-Sub or The Source  subsequent  to the Closing,  and/or in the event of any
misrepresentation  or breach of warranty or  agreement on the part of The Source
or PC-Sub hereunder.

         10.01. Indemnification of The Source and PC-Sub by Seller.

                      (a) Representations, Warranties, Covenants and Agreements.
         Seller agrees to indemnify  The Source and PC-Sub  against and hold The
         Source and PC-Sub  harmless from any and all loss,  liability,  damage,
         claim, cost and expense of any nature  whatsoever,  including,  without
         limitation,  attorneys'  fees,  arising from or in connection  with any
         representation or warranty made by Seller not being complete,  accurate
         and true at the date of this  Agreement and on the Closing Date, or the
         failure  by Seller  to  fulfill  and fully  perform  each  covenant  or
         agreement of Seller under this Agreement or under any other  instrument
         or document  executed and  delivered by Seller in  connection  with the
         Transaction or as otherwise contemplated hereby.

                     (b) Remedies Not Exclusive.  The rights and remedies of The
         Source and PC- Sub  provided  for in this  Article or otherwise in this
         Agreement  shall be deemed to be cumulative  and in addition to and not
         in limitation or exclusion of all other rights and remedies, whether by
         the  provisions of this  Agreement or at law or in equity or otherwise,
         which  may  exist on the part of The  Source or PC-Sub by reason of any
         misrepresentation  or breach of warranty,  covenant or agreement on the
         part of  Seller  hereunder;  provided,  however,  that the  rights  and
         remedies of The Source and PC-Sub to obtain  recovery for the breach of
         the   representations  and  warranties  of  Seller  regarding  Customer
         Revenues under Section 4.04(b), except for a recovery based upon fraud,
         shall be limited to the amount of the Escrow.  Such rights and remedies
         shall be  cumulative  and may be  exercised at any time or from time to
         time,  and any  failure or delay of The Source or PC-Sub in  exercising
         any right or remedy at any time shall not  constitute a waiver  thereof
         or restrict its subsequent  enforcement or the enforcement of any other
         right or  remedy of The  Source or  PC-Sub.  In  addition  to any other
         rights and remedies of The Source and PC-Sub  hereunder  or  otherwise,
         any  amounts  due and  payable to The Source or PC-Sub by reason of the
         obligations  of Seller to indemnify  The Source and PC-Sub and hold The
         Source and PC-Sub  harmless  hereunder  shall be subject to a right of,
         and shall first be applied in, but in no event shall exceed, the setoff
         and reduction  thereof on the part of The Source and PC-Sub against the
         Hold-Back under the Escrow Agreement.

         10.02. Indemnification of Seller by The Source and PC-Sub.

                      (a) Representations, Warranties, Covenants and Agreements.
         The Source and PC-Sub agree, jointly and severally, to indemnify Seller
         against  and hold  Seller  harmless  from any and all loss,  liability,
         damage,  claim, cost and expense of any nature  whatsoever,  including,
         without limitation, attorneys' fees, arising from or in connection with
         any  representation  or warranty made by The Source or PC-Sub not being
         complete,  accurate and true at the date of this  Agreement  and on the
         Closing  Date or the  failure by The  Source or PC-Sub to  fulfill  and
         fully  perform each covenant or agreement of The Source or PC-Sub under
         this Agreement or under any other  instrument or document  executed and
         delivered by The Source or PC-Sub in connection with the Transaction or
         otherwise as contemplated hereby.

                  (b) Remedies Not Exclusive.  The rights and remedies of Seller
         provided for in this Article or  otherwise in this  Agreement  shall be
         cumulative and in addition to and not in limitation or exclusion of all
         other rights and remedies,  whether by the provisions of this Agreement
         or at law or in  equity  or  otherwise,  which may exist on the part of
         Seller  by  reason of any  misrepresentation  or  breach  of  warranty,
         covenant or  agreement  on the part of The Source or PC-Sub  hereunder.
         Such rights and remedies  shall be  cumulative  and may be exercised at
         any time or from time to time,  and any  failure  or delay of Seller in
         exercising  any  right or remedy at any time  shall  not  constitute  a
         waiver   thereof  or  restrict  its   subsequent   enforcement  or  the
         enforcement of any other right or remedy of Seller.

         10.03. Notice to Indemnifying Party. In the event that any party may be
entitled to, or intends to assert a claim for,  indemnification  hereunder,  not
later than  thirty (30) days after  actual  notice of any claim or the filing of
any action giving rise to such claim for indemnification,  the indemnified party
will,  if a claim in respect  thereof  is to be made  against  another  party or
parties hereto,  notify the indemnifying  party or parties thereof.  In case any
action is threatened or brought against any indemnified  party,  and it notifies
the  indemnifying  party or parties thereof,  the indemnifying  party or parties
will be entitled to  participate  in or assume the defense  thereof with counsel
reasonably  satisfactory  to such  indemnified  party and,  after  notice of its
election to assume the defense thereof,  the indemnifying  party or parties will
no longer be liable for any legal or other expense subsequently  incurred by the
indemnified  party in connection with the defense  thereof;  provided,  however,
that the indemnified  party shall be entitled at all times to participate in the
defense of any such action at its own cost.

XI.      CLOSING AND RISK OF LOSS.

         11.01. Place and Time. The Closing shall take place on the Closing Date
at the offices of The Source, St. Louis, Missouri, or at such other place as may
be agreed upon by The Source, PC-Sub and Seller.

         11.02. Simultaneous Performance.  None of the transactions described in
Article II will occur unless all such transactions occur.

XII.     MISCELLANEOUS.

         12.01.  Non-competition.  In consideration of the Closing,  but without
the separate  allocation of any specific  portion of the Purchase Price,  Seller
agrees,  and by his or her signature hereto, as set forth below,  which is given
in  consideration  of The Source and PC-Sub  entering  into this  Agreement  and
solely for the  purposes of this Section  12.01,  each of the partners of Seller
agrees,  effective  on and after the  Closing  Date and for the five year period
following  the  Closing  Date,  not to engage,  directly or  indirectly,  either
personally,  or as an owner, employee,  partner,  associate,  officer,  manager,
agent,  advisor,  consultant  or  otherwise in the  periodical  rebate or pocket
payment  business in the United States or Canada;  provided,  however,  that the
foregoing  shall not  prevent  any of such  persons  from  being  employed  by a
competitor  of The  Source  or  PC-Sub  so long as the  person  is not  engaged,
directly or indirectly,  in any  activities in the  periodical  rebate or pocket
payment  business in the United  States or Canada or which is  violative  of the
confidentiality  agreement of Seller under this Agreement.  Seller  acknowledges
and agrees that the  restrictions  contained in this section are  reasonable  in
light of the unique  circumstances of this Agreement,  and that any violation of
this section would cause immediate  serious and  irreparable  harm to The Source
and PC-Sub,  incapable of being measured in money damages.  Accordingly,  Seller
agrees that in the event of any breach or threatened breach of this section, The
Source and/or PC-Sub shall be entitled to an injunction or restraining order and
to reasonable  attorneys' fees and expenses incurred in connection therewith and
otherwise in the enforcement hereof.

         12.02.  Information.  Except as  required  by law,  each of the parties
hereto  agrees to maintain  non-public  proprietary  or  otherwise  confidential
documents and  information of the other in confidence and not to disclose or use
the same other than for the  purpose of  consummating  the  Transaction.  In the
event  the  Transaction  is not  consummated  for  any  reason,  all  copies  of
non-public proprietary or otherwise confidential documents and information:  (a)
provided  to The  Source or PC-Sub  and their  officers,  directors,  employees,
agents,  accountants,  counsel,  investment  bankers and other financing sources
(its  "Representatives"),  by or on behalf of Seller or otherwise  hereunder for
the purpose of consummating  the Transaction  shall be returned to Seller by The
Source and  PC-Sub,  and The Source and PC-Sub and their  Representatives  shall
maintain the same in  confidence  and shall not disclose or utilize the same, or
(b) provided to Seller or its  Representatives  by or on behalf of The Source or
PC-Sub or otherwise  hereunder for the purpose of  consummating  the Transaction
shall be returned to The Source by Seller, and Seller shall maintain the same in
confidence and shall not disclose or utilize the same.

         12.03. Incorporation of Schedules. The Schedules hereto shall be deemed
to be incorporated in and form part of this Agreement.

         12.04.  Further Assurances.  Each of the parties agrees to do, execute,
acknowledge  and  deliver,  and  cause to be done,  executed,  acknowledged  and
delivered,   all  such  further  acts,  assignments,   transfers,   instruments,
documents,  deeds and assurances as shall be required in order to carry out this
Agreement and give effect hereto.

         12.05. Transfer Taxes. Any sales, transfer,  excise and other taxes, if
any,  payable by reason of the  consummation  of the Transaction and transfer of
the Assets contemplated hereby shall be paid by Seller.

         12.06.  Notices.  Any  notice,   consent,   request,   claim  or  other
communication  hereunder  shall be in  writing  and shall be deemed to have been
duly given when mailed by First Class Certified,  Registered or Express mail, or
when sent by next  business  day  courier  (for  example,  Federal  Express)  or
confirmed telefax, addressed as follows:

                      If to The Source or PC-Sub:

                           S. Leslie Flegel,
                           The Source Information Management
                              Company, Inc.
                           11644 Lilburn Park Rd.
                           St. Louis, Missouri 63146
                           Fax:  314-995-9022

                      If to Seller:

                           Mr. David Parry
                           Periodical Concepts
                           11325 Gemini Lane
                           Dallas, Texas 75229
                           Fax:  972-243-6741

or to such other address as any party may designate by written notice hereunder.

         12.07.  No  Commission.  All  negotiations  on behalf of Seller and The
Source  and  PC-  Sub,   respectively,   relative  to  this  Agreement  and  the
transactions  contemplated hereby have been carried on by or on behalf of Seller
and The Source and PC-Sub  directly  between  Seller and The Source and  PC-Sub,
without the intervention of any third party,  either as the result of any action
of Seller or The Source and PC-Sub, or otherwise,  to the knowledge of Seller or
The  Source  and  PC-Sub,  in such a manner as to give  rise to any valid  claim
against Seller or The Source or PC- Sub for a finders' fee, brokerage commission
or other like payment.

         12.08. Survival of Representations and Warranties.  The representations
and warranties of The Source and PC-Sub and of Seller,  respectively,  contained
herein shall survive the Closing, regardless of any investigations made by or on
behalf of or any disclosure to The Source,  PC-Sub or Seller,  for two (2) years
following the Closing Date,  except that the  representations  and warranties of
Seller contained in Sections 4.02, 4.03 and 4.13, and of The Source contained in
Section  5.03,  shall  survive  the  Closing  for the  period of the  statute of
limitations applicable thereto.

         12.09.  Entire Agreement.  This Agreement embodies the entire Agreement
between the  parties,  and no  representations,  inducements,  promises or other
agreements,  oral or otherwise,  not embodied  herein,  shall be of any force or
effect.  This  Agreement  may not be  modified or  terminated  except in writing
signed by the parties hereto.

         12.10.  Binding Effect.  This Agreement shall be binding upon and inure
to the benefit of the parties and their respective successors and assigns.

         12.11. Third Parties. Nothing in this Agreement or in any instrument or
document  executed  by any party  hereto  in  connection  with the  transactions
contemplated  hereby  shall  create  any  rights  in,  or be deemed to have been
executed for the benefit of, any person,  firm,  corporation  or other entity or
body that is not a party hereto.

         12.12.   Expenses  of  the  Parties.   All  expenses  involved  in  the
preparation,  authorization  and  consummation  of  this  Agreement,  including,
without limitation,  all fees and expenses of agents,  representatives,  counsel
and accountants in connection therewith,  shall be borne solely by the party who
shall have  incurred  the same,  and no other party shall have any  liability in
respect thereof.

         12.13.  Counterparts.  This Agreement may be executed simultaneously in
two or more counterparts,  each of which shall be deemed an original, but all of
which taken together shall constitute one and the same instrument.

         12.14.  Missouri Law to Govern. This Agreement shall be governed by and
construed  under the internal laws of the State of Missouri,  without  regard to
its conflicts of law provisions or interpretations.

         12.15.  Mail and  Communications.  After the  Closing,  each party will
promptly  deliver  to the  other  party  the  original  of  any  mail  or  other
communication received by that party but pertaining to the business of the other
party.

         12.16. Review of Closing Balance Sheet and Customer Revenues. Not later
than 30 days following the Closing  Balance Sheet Date,  Seller,  in cooperation
with The Source and PC- Sub,  shall  prepare the Closing  Balance  Sheet and the
related  statements  of income for the period  from June 30, 1998 to the Closing
Balance Sheet Date in accordance with generally accepted accounting  principles,
consistently  applied.  In  preparing  the  Closing  Balance  Sheet and  related
financial statements,  Seller shall consult with The Source and PC-Sub and shall
permit  The  Source and  PC-Sub to  participate  in and  review the  preparation
thereof,  including all work papers, schedules and calculations related thereto,
prior to the issuance  thereof.  The Source and PC-Sub shall commence its review
of said work papers,  schedules and  calculations  as soon as  practicable.  Any
dispute which arises  between  Seller on the one hand and The Source and PC- Sub
on the other  hand as to such  financial  statements  shall be  resolved  in the
following manner:

                  (a) The  Source  and  PC-Sub,  if it  disputes  the  financial
         statements,  shall notify  Seller in writing  within ten days after its
         receipt  of such  financial  statements  that  The  Source  and  PC-Sub
         disputes the financial statements,  specifying in reasonable detail the
         nature of the dispute;

                  (b)  During  the five day  period  following  the date of such
         notice,  Seller and The Source and PC-Sub shall attempt to resolve such
         dispute and determine the  appropriateness of the Closing Balance Sheet
         and related financial statements; and

                  (c) If at the end of such five day period,  the  parties  have
         failed to reach an agreement  with  respect to the dispute,  the matter
         shall be referred to an  independent  accounting  firm  selected by the
         Accounting  Firm (the  "Arbitrator").  The  Arbitrator  shall issue its
         report as to the Closing Balance Sheet and related financial statements
         within ten days after such dispute is referred to the Arbitrator.  Each
         of the  parties  shall bear all costs and  expenses  incurred  by it in
         connection  with such  arbitration  except for the fees and expenses of
         the Arbitrator which shall be borne equally by Seller, on the one hand,
         and The  Source and  PC-Sub,  on the other  hand.  This  provision  for
         arbitration  shall be  specifically  enforceable by the parties and the
         decision of the  Arbitrator in accordance  with the  provisions  hereof
         shall  be final  and  binding  and  there  shall be no right of  appeal
         therefrom.

         12.17.  Allocation of Purchase Price. The parties agree to allocate the
Purchase  Price for tax  purposes by  allocating  that a portion of the Purchase
Price which is equal to the book value of the tangible assets, as carried on the
books of the Seller,  to such  tangible  assets,  and that the  remainder of the
Purchase Price shall be allocated to goodwill.

         12.18.  Schedules.  Any schedule  provided by a party to this agreement
after the execution of the  Agreement and at or before  Closing shall be subject
to the approval of the party to whom it has been provided.

         IN WITNESS  WHEREOF,  the parties hereto  executed this Agreement as of
the date first set forth above.


<PAGE>


THE SOURCE INFORMATION                         PERIODICAL CONCEPTS
MANAGEMENT COMPANY, INC.


By:
    W. Brian Rodgers                           Ben Martin
    Chief Financial Officer                    General Partner


PC-SUB, INC.



By:
    W. Brian Rodgers
    Chief Financial Officer



Partners of Seller (who are executing this Agreement  solely for the purposes of
Section 12.01 and, with respect to Seller Executives, Section 6.09).



- -------------------------------            ------------------------------------
Ben Martin                                 David Parry


- -------------------------------            ------------------------------------
Casey N. Martin                            Ellajean Martin Snyder




                               FIRST AMENDMENT TO
                            ASSET PURCHASE AGREEMENT

         This First Amendment to Asset Purchase Agreement is made as of the 24th
day of July, 1998, by and between THE SOURCE INFORMATION  MANAGEMENT  COMPANY, a
Missouri  corporation ("The Source"),  and PERIODICAL  CONCEPTS, a Texas general
partnership doing business as PC2 ("Seller").

         WHEREAS,  The  Source,  under  the  name  of  "The  Source  Information
Management  Company,  Inc.," and Seller entered into an Asset Purchase Agreement
on July 10, 1998 (the "Agreement");

         WHEREAS,  the  correct  name of The Source is "The  Source  Information
Management Company";

         WHEREAS,  The Source  will  assign its  interest  in the  Agreement  to
PC-Sub, Inc., a Missouri  corporation and wholly-owned  subsidiary of The Source
but will remain liable for all of its obligations  under the Agreement as hereby
amended; and

         WHEREAS, the parties believe that amending the Agreement is in the best
interests  of both  parties  hereto and  necessary  to clarify  the terms of the
Agreement;

         THEREFORE, it is agreed as follows:

         1.  Every  reference  in  the  Agreement  to  "The  Source  Information
Management  Company,   Inc."  shall  be  replaced  with  and  mean  "The  Source
Information Management Company."

         2. The Source may assign its interest in the Agreement,  as amended, to
PC-Sub, Inc., and The Source will remain liable for all of its obligations under
the Agreement, as amended.

         3. The  definition of Assets as contained in Section I of the Agreement
is hereby amended as follows:

                  "Assets" means all of the right,  title and interest in and to
         the property,  real,  personal and mixed,  tangible or  intangible,  of
         every kind or character and wherever located,  of Seller and comprising
         the  Business  in its  entirety,  including  (but not  limited  to) the
         following:

                           (a) All merchandise,  inventory,  goods, supplies and
                  other products  owned by Seller,  committed to be purchased by
                  Seller,  or  otherwise  under the  control of Seller as of the
                  Closing Date,  but not  including any  commitment of Seller to
                  purchase any item not set forth in the Assigned Contracts;

                           (b)  The Closing Accounts Receivable;

                           (c) The furniture  and  equipment  listed in Schedule
                  1.01;

                           (d)   All   trade   secrets,   know-how   and   other
                  intellectual  property and intangible  property rights used by
                  Seller in the Business, including the name PC2;

                           (e) All contract rights, privileges, claims of Seller
                  under the Assigned Contracts; and

                           (f) All records,  files,  books of account,  customer
                  and  supplier  lists and other  books  and  records  of Seller
                  relating to the Business and the Assets.

                  Notwithstanding  any other  provision of this  Agreement,  the
         defined  term  "Assets"  does  not  include  cash,  cash   equivalents,
         furniture  and fixtures not listed on Schedule  1.01,  and the contract
         between  Seller and AAFES as renewed as of October 30, 1997 (the "AAFES
         Contract").

         4.  Section  2.01 of the  Agreement  is hereby  amended  to  provide as
follows:

                  2.01. Transfer of Assets. At the Closing, subject to the terms
         and   conditions   of  this   Agreement,   and  in   reliance   on  the
         representations,  warranties  and  covenants  of The  Source  contained
         herein  and in  exchange  for the  Purchase  Price,  Seller  shall  (i)
         transfer,  convey  and  assign  the Assets to The Source and (ii) enter
         into a  subcontract  agreement  with The Source or its assigns  whereby
         Seller grants the exclusive right to such  subcontractor to provide all
         services  under  the AAFES  Contract  and to  collect  and  retain  all
         compensation  due  and  owing  as a  result  of the  provision  of such
         services.

         5. Section  2.02(a) of the  Agreement  is hereby  amended to provide as
follows:

                  (a) At the  Closing,  subject to the terms and  conditions  of
         this Agreement, and in reliance on the representations,  warranties and
         covenants of Seller  contained  herein,  The Source  shall  acquire the
         Assets and pay the Purchase  Price to Seller by wire  transferring  all
         such funds  pursuant to the following  wire transfer  instructions  for
         application  to the  indebtedness  of  Martin  News  Agency,  Inc.,  to
         NationsBank, N.A.:

                   Routing No. 111000025
                   Account No. 187253271
                   For the account of Martin News Agency, Inc.
                   Attn: Mark Henze

         6.  Section  4.04 of the  Agreement  is hereby  amended  to  provide as
follows:

                  4.04. Books   and  Records;  Financial  Statements;   Customer
          Revenues.

                           (a) The books of account  of Seller  fully and fairly
                  reflect the  transactions,  assets and  liabilities of Seller.
                  Seller has  provided  The  Source  with the  Balance  Sheet of
                  Seller at December 31, 1997 (the "December 31 Balance  Sheet")
                  and the  Statements  of Operations of Seller for the year then
                  ended (the  "Financial  Statements").  Seller has provided The
                  Source with  comparable  financial  statements for each of the
                  six months from January  1998 through June 1998 (the  "Interim
                  Financial  Statements")  and  will  provide  The  Source  with
                  comparable  financial statements for each succeeding month, if
                  any,  preceding  the Closing Date (the  "Subsequent  Financial
                  Statements")  as promptly as practicable  following the end of
                  each such  month.  The  Financial  Statements  and the Interim
                  Financial  Statements have been, and the Subsequent  Financial
                  Statements  will  be,   accurate  and  complete,   and  fairly
                  represent,  and will fairly represent, the financial condition
                  of Seller and the income, expenses and results of operation of
                  Seller, for the time periods covered thereby,  and do not, and
                  will  not,   omit  to  state  or  reflect  any  material  fact
                  concerning  Seller,  the Assets or the Business required to be
                  stated  or   reflected   therein  or  necessary  to  make  the
                  statements  therein not misleading.  The Financial  Statements
                  and the Interim  Financial  Statements are attached  hereto as
                  Schedule 4.04(a).

                           (b)  For the 12  months  ended  June  30,  1998,  the
                  revenues  of  Seller  from  fees  from  the  customers  of the
                  Business for RDA and RDP claims (the "Customer Revenues") were
                  not less than $450,000.

         7.  Section  4.07 of the  Agreement  is hereby  amended  to  provide as
follows:

                  4.07.  No  Conflicting  Agreements  or Orders . Except for the
         security interest of NationsBank, N.A., in the Assets, there is no: (a)
         provision of the partnership  agreement of Seller,  or of any mortgage,
         indenture, lease, contract, security agreement,  document,  instrument,
         license or agreement  binding on Seller or affecting the Assets,  or of
         any  federal,  state or local law,  rule or  regulation,  or (b) order,
         writ, injunction, decree, judgment, award, determination,  direction or
         demand of any court, arbitrator,  or federal, state, municipal or other
         governmental  department,  bureau,  agency or  instrumentality to which
         Seller is subject,  which conflicts with or in any way prevents or will
         be violated by the execution,  delivery or carrying out of the terms of
         this Agreement or the  consummation of the  Transaction,  nor will such
         execution,  delivery or consummation  constitute a default, or an event
         which, with the giving of notice or the passage of time, or both, would
         constitute a default,  under any of the  foregoing,  nor be the grounds
         for the suspension,  revocation,  impairment, forfeiture, nonrenewal or
         termination of any license, permit, franchise,  certificate, consent or
         authorization.

         8.  Section  4.15 of the  Agreement  is hereby  amended  to  provide as
follows:

                  4.15. Personal Property, Leases . No personal property used by
         Seller in the  operation  of the  Business  is held  under any lease or
         rental  arrangement,  except for the leases set forth in Schedule 4.15.
         The Source is not assuming any lease liability of the Seller under this
         Agreement.

         9. Section  4.16(a) of the  Agreement  is hereby  amended to provide as
follows:

                  (a)  Seller  has  provided  The  Source  with  a  list  of the
         customers of Seller (the "Customer List").  Attached hereto as Schedule
         4.16(a) is an updated  Customer  List as of July 24, 1998,  showing all
         billed but unpaid claims made on behalf of such customers by Seller and
         Seller's claim against such customers for Seller's fees attributable to
         such claims.

         10.  Section  4.17 of the  Agreement  is hereby  amended  to provide as
follows:

                  4.17.  Other  Contracts  . Except for the  Assigned  Contracts
         listed on Schedule 4.17, the AAFES Contract,  and Seller's lease of its
         Sharp SF2035 copier, Seller is not a party to, nor are the Assets bound
         by, any  commitment,  agreement,  indenture,  mortgage,  deed of trust,
         lease or any other agreement between Seller and any third party related
         to the  operation  of the  Business.  There is no  default of Seller or
         event that with notice or lapse of time,  or both,  would  constitute a
         default,  nor, to the  knowledge  of Seller and  without  notice to the
         contrary, any default or threatened default by any other party thereto,
         existing with respect to any of the Assigned Contracts.  Seller has not
         received notice that any party to any of the Assigned Contracts intends
         to cancel or terminate any of the Assigned  Contracts or to exercise or
         not exercise any options under any of the Assigned Contracts. Seller is
         not a party to, nor are the  Assets  bound by,  any  agreement  that is
         materially adverse to the Assets or the Business.

         11.  Section 8.09 of the  Agreement is hereby  amended to: (i) renumber
the section as 6.09 and to restate the reference  therein from "Section 8.09" to
"Section  6.09" and (ii)  replace the  reference  therein to "1%  non-collection
factor" with "a 1% to 2% non-collection  factor based on the collection  history
of each account at issue."

         12.  Article VI of the Agreement is hereby amended to add the following
section:

         6.10 Change of Name by Seller. As soon as practicable after the earlier
         to occur of Closing or October 30,  1998,  the partners of Seller shall
         cause the filing of  documents  with the office of Dallas  County Clerk
         abandoning  their use of the assumed  names  "Periodical  Concepts" and
         "PC2,"  and,  if such  assumed  names were filed of record,  they shall
         cause such documents to be filed with the Secretary of State of Texas.

         13.  Section  12.17  of the  Agreement  is  hereby  amended  to read as
follows:

                  12.17.  Allocation  of Purchase  Price.  The parties  agree to
         allocate the Purchase Price for tax purposes by allocating that portion
         of the Purchase  Price which is equal to the book value of the tangible
         assets  included  within  the  Assets,  as  carried on the books of the
         Seller, to such tangible assets, and the remainder to goodwill.

         14. Except as modified herein,  all terms of the Agreement shall remain
in full force and effect.

THE SOURCE INFORMATION                      PERIODICAL CONCEPTS
MANAGEMENT COMPANY


By:___________________________              By:________________________________
     W. Brian Rodgers                           Ben Martin
    Chief Financial Officer                     General Partner



         Partners of Seller (who are  executing  this  Agreement  solely for the
purposes of Section 12.01 and, with respect to Seller Executives, Section 6.09).



- -------------------------------             -----------------------------------
Ben Martin                                  David Parry


- -------------------------------             ------------------------------------
Casey N. Martin                             Ellajean Martin Snyder






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