SOURCE INFORMATION MANAGEMENT CO
SC 13G/A, 2000-11-14
DIRECT MAIL ADVERTISING SERVICES
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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549


SCHEDULE 13G


Under the Securities Exchange Act of 1934
(Amendment No.          1             )


Source Information Management Co.
(Name of Issuer)


Common Stock
(Title of Class of Securities)


836151209
(CUSIP Number)


September 30, 2000
 (Date of Event Which Requires Filing of this Statement)


Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

	[x  ]	Rule 13d-1(b)
	[   ]	Rule 13d-1(c)
	[   ]	Rule 13d-1(d)

* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section
of the Act but shall be subject to all other provisions of the Act (however,
see the Notes).

CUSIP No.   836151209
13G


1
NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

Firstar Corporation
39-1940778
----------------------------------------------------------------------------
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a)

(b)
----------------------------------------------------------------------------
3
SEC USE ONLY


----------------------------------------------------------------------------
4
CITIZENSHIP OR PLACE OF ORGANIZATION

Wisconsin


----------------------------------------------------------------------------
NUMBER OF                           :5  SOLE VOTING POWER
                                    :   746,169
SHARES BENEFICIALLY OWNED BY EACH   :---------------------------------------
                                    :6  SHARED VOTING POWER
                                    :   -0-
REPORTING PERSON WITH               :---------------------------------------
                                    :7  SOLE DISPOSITIVE POWER
                                    :   744,833
                                    :---------------------------------------
                                    :8  SHARED DISPOSITIVE POWER
                                    :   -0-
----------------------------------------------------------------------------
9
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

746,169
----------------------------------------------------------------------------
10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


----------------------------------------------------------------------------
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
4.18%
----------------------------------------------------------------------------
12
TYPE OF REPORTING PERSON*

HC
----------------------------------------------------------------------------


Item 1(a).
Name of Issuer:

Source Information Management Co.


Item 1(b).
Address of Issuer's Principal Executive Offices:

11644 Lilburn Park Road
St. Louis, MO  63146


Item 2(a).
Name of Persons Filing:

Firstar Corporation


Item 2(b).
Address of Principal Business Office or, if none, Residence:

777 E Wisconsin Avenue
Milwaukee, WI  53202

Item 2(c).
Citizenship:

Wisconsin

Item 2(d).
Title and Class of Securities:

Common Stock


Item 2(e).
CUSIP Number

836151209


Item 3.
If this statement is filed pursuant to Rules 13d-1(b), or 13d-2(b) or (c),
check whether the person filing is a:

(a)[   ]  Broker or Dealer registered under Section 15 of the Act
          (15 U.S.C. 78o).
(b)[   ]  Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).
(c)[   ]  Insurance Company as defined in section 3(a)(19) of the Act
          (15 U.S.C. 78c).
(d)[   ]  Investment Company registered under section 8 of the Investment
          Company Act of 1940 (15 U.S.C. 80a-8).
(e)[   ]  An investment adviser in accordance with Section
          240.13d-1(b)(1)(ii)(E).
(f)[   ]  An employee benefit plan or endowment fund in accordance with Section
          240.13d-1(b)(1)(ii)(F).
(g)[ X ]  A parent holding company or control person in accordance with Section
          240.13d-1(b)(1)(ii)(G).
(h)[   ]  A savings association as defined in Section 13(b) of the Federal
          Deposit Insurance Act (12 U.S.C. 1813).
(i)[   ]  A church plan that is excluded from the definition of an investment
          company under Section 3(c)(14) of the Investment Company Act of 1940
          (15 U.S.C. 80a-3).
(j)[   ]  A group, in accordance with Section 240.13d-1(b)(1)(ii)(J).


Item 4.
Ownership:

(a) Amount beneficially owned: 746,169
(b) Percent of class:  4.18%
(c)(i)   Sole power to vote or to direct the vote:  746,169
(c)(ii)  Shared power to vote or to direct the vote:  0
(c)(iii) Sole power to dispose or to direct the disposition of:  744,833
(c)(iv)  Shared power to dispose or to direct the disposition of:  0


Item 5.
Ownership of Five Percent or Less of a Class:

As of September 30, 2000, Firstar Corporation owned less than 5% of the
outstanding securities of the Issuer.


Item 6.
Ownership of More Than Five Percent on Behalf of Another Person:

Other persons may be known to have the right to receive or the power to direct
the receipt of dividends from, or the proceeds from the sale of, shares
beneficially owned by the filing person.


Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security
Being Reported on by the Parent Holding Company:

Inapplicable


Item 8.
Identification and Classification of Members of the Group:

Inapplicable


Item 9.
Notice of Dissolution of Group:

Inapplicable





Item 10.
Certification:



	By signing below, I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired and are held in the
ordinary course of business and were not acquired and are not held for the
purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose or effect.


Signature:


After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.



FIRSTAR CORPORATION



By: 	Jennie P. Carlson
        Jennie P. Carlson
Date	November 13, 2000


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