SOURCE INFORMATION MANAGEMENT CO
10-Q, EX-27.1, 2000-12-15
DIRECT MAIL ADVERTISING SERVICES
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<TABLE> <S> <C>




<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the Balance
Sheet at October 31, 2000 (Unaudited) and the Statement of Income for the Nine
Months Ended October 31, 2000 (Unaudited) and is qualified in its entirety by
reference to such financial statements.
</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-31-2001
<PERIOD-START>                             FEB-01-2000
<PERIOD-END>                               OCT-31-2000
<CASH>                                       1,081,839
<SECURITIES>                                         0
<RECEIVABLES>                               67,166,341
<ALLOWANCES>                                 1,394,255
<INVENTORY>                                  6,694,560
<CURRENT-ASSETS>                            79,026,362
<PP&E>                                      27,113,915
<DEPRECIATION>                               4,880,108
<TOTAL-ASSETS>                             158,279,053
<CURRENT-LIABILITIES>                       12,489,393
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       180,927
<OTHER-SE>                                 113,223,606
<TOTAL-LIABILITY-AND-EQUITY>               158,279,053
<SALES>                                     73,424,011
<TOTAL-REVENUES>                            73,424,011
<CGS>                                       46,138,660
<TOTAL-COSTS>                               11,109,757
<OTHER-EXPENSES>                               112,449
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           1,770,166
<INCOME-PRETAX>                              9,452,040
<INCOME-TAX>                                 4,058,863
<INCOME-CONTINUING>                          5,393,177
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 5,393,177
<EPS-BASIC>                                        .31
<EPS-DILUTED>                                      .29


</TABLE>


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