YES ENTERTAINMENT CORP
8-K, 1998-04-01
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D. C.  20549

                                   FORM 8-K

                                CURRENT REPORT

                    Pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported):  March 20, 1998

                        YES! ENTERTAINMENT CORPORATION
            (Exact name of registrant as specified in its charter)

                                   DELAWARE
                (State or other jurisdiction of incorporation)



      0-25916                                             94-3165290
(Commission File No.)                          (IRS Employer Identification No.)


                         3875 HOPYARD ROAD, SUITE 375
                             PLEASANTON, CA 94588
             (Address of principal executive offices and zip code)



              Registrant's telephone number, including area code:

                                (510) 847-9444
                                        

                      ____________________________________  
 
<PAGE>
 
ITEM 2.   ACQUISITION OR DISPOSITION OF ASSETS.

     On March 20, 1998, YES! Entertainment Corporation, a Delaware corporation
(the "Company"), sold its food business unit, including its Mrs. Fields Baking
Factory and Baskin-Robbins Ice Cream Maker products, and its girls activity
business unit, including its Dance Studio and Cheerleading Studio products, to
Wham-O, Inc., a Delaware corporation, pursuant to an Asset Purchase Agreement
dated as of February 27, 1998, by and between Wham-O and the Company (the "Asset
Purchase Agreement"). The total purchase price included $9.8 million in cash for
purchase of the lines and related inventory, a contingency payment of up to $2.5
million to be earned based upon certain performance criteria for the food line
in the first year, royalties of up to $5.5 million over a seven year period 
and an allocation of $50,000 of such purchase price to Donald Kingsborough as 
compensation for his agreement to a noncompete provision in the Asset Purchase
Agreement.

     On March 31, 1998, the Company issued a press release relating to the
closing of the sale, a copy of which is attached hereto as Exhibit 99.1 and
incorporated herein by reference.

                                       2
<PAGE>
 
                                  SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                        YES! ENTERTAINMENT CORPORATION



Dated:  April 1, 1998                   By: /s/ Donald D. Kingsborough
                                           ____________________________________
                                              Donald D. Kingsborough
                                              Chief Executive Officer
<PAGE>
 
                                   EXHIBITS


Exhibit No.    Description

2.1            Asset Purchase Agreement dated as of February 27, 1998 by and
               between YES! Entertainment Corporation, a Delaware corporation,
               and Wham-O, Inc., a Delaware corporation (the "Asset Purchase
               Agreement").

2.2            Amendment No. 1, dated as of March 20, 1998, to the Asset
               Purchase Agreement.

99.1           Press release of YES! Entertainment Corporation dated March 31,
               1998.
                                                     
                                      3.

<PAGE>
 
                                                                     EXHIBIT 2.1

================================================================================


                            ASSET PURCHASE AGREEMENT


                                    between:


                        YES! ENTERTAINMENT CORPORATION,
                            a Delaware corporation,


                                      and


                                 WHAM-O, INC.,
                            a Delaware corporation,


                         Dated as of February 27, 1998


================================================================================
<PAGE>
 
                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                             PAGE
<S>                                                                                          <C>
Section 1.   Sale And Purchase Of Assets......................................................  1
       1.1   Assets to be Purchased...........................................................  1
       1.2   Excluded Assets..................................................................  2
       1.3   Purchase Price...................................................................  2
       1.4   Payment of Purchase Price........................................................  2
       1.5   Determination of Inventory/Materials Value.......................................  4
       1.6   Calculation of Royalty; Reports; Audits..........................................  4
       1.7   Resolution of Disputes Regarding Royalty.........................................  4
       1.8   Resolution of Dispute Regarding Inventory/Materials Value or Mrs. Fields Value...  5
       1.9   Assumption of Liabilities........................................................  6
       1.10  Sales Taxes......................................................................  6
       1.11  Allocation of Purchase Price.....................................................  6
       1.12  Closing..........................................................................  6
       1.13  Termination......................................................................  6
Section  2.  Representations and Warranties of Seller.........................................  7
       2.1   Due Organization.................................................................  7
       2.2   Authority; Binding Nature of Agreements..........................................  7
       2.3   Title to Assets..................................................................  7
       2.4   Inventory........................................................................  8
       2.5   Equipment, etc...................................................................  8
       2.6   Intellectual Properties..........................................................  8
       2.7   Products.........................................................................  8
       2.8   Compliance with Legal Requirements...............................................  8
       2.9   Proceedings; Orders..............................................................  8
       2.10  Non-Contravention; Consents......................................................  9
       2.11  Absence of Certain Changes.......................................................  9
       2.12  Fairness Opinion.................................................................  9
       2.13  Financial Information............................................................  9
       2.14  Taxes............................................................................  9
</TABLE>

                                       i.
<PAGE>
 
                               TABLE OF CONTENTS
                                  (CONTINUE)

<TABLE>
<CAPTION>
                                                                                             PAGE
<S>                                                                                          <C>
       2.15  Litigation......................................................................  10
       2.16  Specified Contracts.............................................................  10
       2.17  Subsidiaries....................................................................  10
       2.18  Product Liability...............................................................  10
       2.19  Inventory.......................................................................  10
Section 3.   Representations and Warranties of Purchaser.....................................  11
       3.1   Due Organization................................................................  11
       3.2   Authority; Binding Nature of Agreements.........................................  11
       3.3   Non-Contravention; Consents.....................................................  11
Section 4.   Limitations on Representations and Warranties...................................  11
       4.1   Expiration......................................................................  11
       4.2   No Implied Representations......................................................  12
       4.3   "Knowledge".....................................................................  12
Section 5.   Certain Pre-Closing Covenants of Seller.........................................  12
       5.1   Conduct of the Business.........................................................  12
       5.2   Access..........................................................................  12
       5.3   Assignment of Licenses..........................................................  12
       5.4   Conditions......................................................................  12
       5.5   No-shop.........................................................................  13
       5.6   Manufacturers' Letter...........................................................  13
       5.7   Toys 'R Us......................................................................  13
       5.8   Contracts with Sales Representatives............................................  13
Section 6.   Certain Pre-Closing Covenants of Purchaser......................................  13
       6.1   Cooperation.....................................................................  13
       6.2   Conditions......................................................................  13
       6.3   Contracts with Sales Representatives............................................  13
Section 7.   Conditions to Obligation of Purchaser to Close..................................  14
       7.1   Representations and Warranties True.............................................  14
       7.2   Condition of Assets.............................................................  14
       7.3   No Material Legal Proceedings...................................................  14
</TABLE>

                                      ii.
<PAGE>
 
                               TABLE OF CONTENTS
                                  (CONTINUE)

<TABLE>
<CAPTION>
                                                                                             PAGE
<S>                                                                                          <C>
       7.4   Consents........................................................................  14
       7.5   Release.........................................................................  14
       7.6   Manufacturers' Letter...........................................................  14
       7.7   Performance.....................................................................  14
       7.8   Opinion of Counsel..............................................................  14
       7.9   Certificate.....................................................................  15
       7.10  Certain Tax Forms...............................................................  15
Section 8.   Conditions to Obligation of Seller to Close.....................................  15
       8.1   Representations and Warranties True.............................................  15
       8.2   No Material Legal Proceedings...................................................  15
       8.3   Consent to Assignment...........................................................  15
       8.4   Performance.....................................................................  15
       8.5   Certificate.....................................................................  15
Section 9.   Deliveries on the Closing Date..................................................  15
Section 10.  Certain Additional Post-Closing Covenants.......................................  16
       10.1  Marking of Products.............................................................  16
       10.2  Right of First Offer............................................................  16
       10.3  Trademark License...............................................................  16
       10.4  Noncompetition..................................................................  17
       10.5  Kingsborough Noncompetition.....................................................  18
       10.6  Mark-Down Adjustments...........................................................  18
       10.7  Defective Product Returns.......................................................  18
       10.8  Cooperation.....................................................................  18
       10.9  Further Actions.................................................................  18
Section 11.  Indemnification.................................................................  19
       11.1  Indemnification by Seller.......................................................  19
       11.2  Indemnification by Purchaser....................................................  19
       11.3  Threshold Amount................................................................  19
       11.4  Maximum Liability of Seller.....................................................  20
       11.5  Exclusivity.....................................................................  20
</TABLE>

                                      iii.
<PAGE>
 
                               TABLE OF CONTENTS
                                  (CONTINUE)

<TABLE>
<CAPTION>
                                                                                             PAGE
<S>                                                                                          <C>
       11.6   Defense of Third Party Claims..................................................  20
Section 12.   Miscellaneous Provisions.......................................................  21
       12.1   Notices........................................................................  21
       12.2   Publicity......................................................................  22
       12.3   Time of the Essence............................................................  22
       12.4   Headings.......................................................................  22
       12.5   Counterparts...................................................................  23
       12.6   Governing Law..................................................................  23
       12.7   Attorneys' Fees................................................................  23
       12.8   Successors and Assigns; Parties in Interest....................................  23
       12.9   Waiver.........................................................................  23
       12.10  Amendments.....................................................................  24
       12.11  Severability...................................................................  24
       12.12  Entire Agreement...............................................................  24
       12.13  Construction...................................................................  24
       12.14  Bulk Transfer Laws.............................................................  24
       12.15  Fees and Expenses..............................................................  24
</TABLE>

                                      iv.
<PAGE>
 
                           ASSET PURCHASE AGREEMENT

          THIS ASSET PURCHASE AGREEMENT is entered into as of February 27, 1998
(the "Execution Date"), by and between: YES! ENTERTAINMENT CORPORATION, a
Delaware corporation (the "Seller") and WHAM-O, INC., a Delaware Corporation
(the "Purchaser").  Certain capitalized terms used in this Agreement are defined
in Schedule A.

                                    RECITAL

          The parties hereto desire to provide for the purchase by Purchaser of
certain assets from Seller, and to enter into certain related agreements, all on
the terms and subject to the conditions set forth herein.

                                   AGREEMENT

NOW, THEREFORE, in consideration of the mutual representations, warranties and
covenants set forth in this Agreement, and for other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto agree as follows:

SECTION 1. SALE AND PURCHASE OF ASSETS.

     1.1  ASSETS TO BE PURCHASED. Subject to the terms and conditions set forth
in this Agreement, Seller shall sell, assign, transfer and deliver to Purchaser,
and Purchaser shall purchase, at the Closing free and clear of all claims, liens
or encumbrances (other than Permitted Encumbrances), all of the rights and
assets, including any Intellectual Property Right (as defined in Section 2.6),
primarily used in and related to the Business, including the following (the
"Assets"):

          (A)  all of Seller's right, title and interest in and to the brand
names and related trademarks identified on Exhibit A hereto as of the Closing
Date, including all goodwill appurtenant thereto and symbolized thereby and all
registrations and applications related thereto (the "Specified Brands");

          (B)  Seller's rights under the agreements and other instruments
identified on Exhibit B hereto as of the Closing Date (the "Specified
Contracts");

          (C)  the inventory (including, without limitation, raw material, work
in process, finished goods, parts and components) used or held for use in
connection with the products, and products under development, identified on the
"Inventory Statement" on Exhibit C hereto (also referred to herein as the
"Products") as of the Closing Date (the "Inventory");

          (D)  the tools, dies, jigs, molds and other fixed assets (including
any such items held by parties manufacturing for Seller's account used or held
for use primarily in connection with the manufacture of the Products and such
items set forth on Exhibit C, other than items acquired or disposed of in the
ordinary course since the date indicated on such exhibit) as of the Closing Date
(the "Equipment");

                                       1
<PAGE>
 
          (E)  all shipping and packaging relating to the Assets, Products and
Business, including material necessary for the use of the foregoing and all
related intellectual property rights ("Packaging Materials"); and

          (F)  all commercials, print ads, sell sheets and all related marketing
materials relating to the Assets, Products and Business, including material
necessary for the use of the foregoing and all related intellectual property
rights.

     1.2  EXCLUDED ASSETS. Notwithstanding anything to the contrary contained
herein, the Assets shall not include: (a) cash; (b) accounts receivable; (c)
real property or motor vehicles owned or leased by Seller; or (d) any rights or
other assets that are not referred to in Section 1.1 hereof (collectively, the
"Excluded Assets").

     1.3  PURCHASE PRICE. The total consideration to be paid by Purchaser to
Seller for the Assets (the "Purchase Price") shall be the sum of:

          (A)  $9,645,000, of which $50,000 will be allocated to Donald
Kingsborough in accordance with Section 10.5;

          (B)  the aggregate value of the Inventory and Packaging Materials
determined in accordance with Section 1.5 (the "Inventory/Materials Value");

          (C)  the value, calculated at book value as of the Closing Date, of
the prepaid royalty under the Mrs. Fields Agreement (as defined in Schedule A)
(the "Mrs. Fields Value"); and

          (D)  two percent (2%) of Net Sales of the Products by Purchaser,
excluding the Baskin-Robbins Ice Cream Maker, and one percent (1%) of Net Sales
of the Baskin-Robbins Ice Cream Maker by Purchaser, from the Closing Date
through the seventh anniversary of the Closing Date, which in no case shall
exceed an aggregate of $5,500,000 (the "Royalty").

     1.4  PAYMENT OF PURCHASE PRICE.

          (A)  On the Execution Date, Purchaser shall cause $1,000,000 to be
deposited in an escrow account (the "Escrow Deposit"). If the Closing occurs on
or before March 20, 1998, or such other date as the parties may mutually agree
in writing, the Escrow Deposit shall be credited toward the Purchase Price.
Seller shall be entitled to the Escrow Deposit, as liquidated damages, if, and
only if, the transaction is not consummated on the Closing Date due to a
material breach by Purchaser, so long as the failure to consummate the
transaction is not due to a material breach by Seller. If the transaction is not
consummated by March 20, 1998, or such other date as the parties may mutually
agree in writing, and Seller is not entitled to the Escrow Deposit (as provided
in this Section 1.4), the Escrow Deposit shall be returned to Purchaser within
two business days. In the event of a dispute regarding the disposition of the
Escrow Deposit, the parties agree to select a mutually agreeable arbitrator to
resolve such dispute in an expedited manner in accordance with the Commercial
Arbitration Rules of the American Arbitration Association then in effect. In the
event the parties fail to agree on one neutral arbitrator, then the dispute
shall be resolved by a panel of three arbitrators, one designated by 

                                       2
<PAGE>
 
each party and the third designated by the parties' designees. The arbitrator's
or arbitrators' decision regarding the disposition of the Escrow Deposit shall
be final and binding on the parties. All costs of the arbitration and the fees
of the arbitrators shall be allocated between the parties as determined by a
majority of the arbitrators, it being the intent that the prevailing party in
such a proceeding shall be made whole with respect to its expenses.

          (B)  On the Closing Date, Purchaser shall pay to Seller the sum of (i)
$7,145,000, (ii) the Mrs. Fields Value, which amount in no event shall exceed
$261,000, (iii) $300,000, representing the Prepaid Royalty and (iv) 80% of the
Estimated Inventory/Materials Value in an amount not to exceed $3,000,000, by
wire transfer of immediately available U.S. funds to a bank account designated
by Seller at least one business day prior to Closing. The Estimated
Inventory/Materials Value shall be determined by Seller based on the
Inventory/Materials Value as of December 31, 1997, which amount was $2,734,570
as adjusted for changes to such amount through sales, purchases or adjustments,
that have occurred between December 31, 1997 and the Closing Date. At Closing,
Seller shall deliver to Purchaser a certificate setting forth its reasonable,
good faith computation of the Mrs. Fields Value and the Estimated
Inventory/Valuation Value and any information reasonably requested by Purchaser
to support such computation.

          (C)  The Royalty, as determined pursuant to Sections 1.3(d) and 1.6,
shall be due and payable thirty (30) days after the end of each calendar quarter
for the immediately preceding quarter, beginning July 30, 1998 (each a
"Quarterly Payment"). The Prepaid Royalty shall be credited toward Quarterly
Payments due and the first such Quarterly Payment shall include Royalties for
the period from the Closing Date through June 30, 1998. The amount by which the
Royalty payments due in any one-year period ending on March 31 exceed $800,000
shall be accrued and one fourth of such excess amount shall be added to the
Royalty payments due in each quarter of the subsequent year. If a Quarterly
Payment is not made within thirty (30) days of the date it is due, Purchaser
shall immediately pay an amount equal to 50% of such Quarterly Payment, in
addition to such Quarterly Payment, which amount shall be credited toward any
Royalty amount due or that will become due. If such Quarterly Payment is not
made within seven (7) months of the date it is due, Purchaser shall immediately
pay $800,000, which amount shall be credited to the Royalty amounts due in such
year.

          (D)  As soon as reasonably practical after the Closing Date, Seller
shall deliver to Purchaser a certificate setting forth the Contribution Margin
of the food-related products to Seller for the period from January 1, 1998
through the Closing Date. As soon as reasonably practicable after December 31,
1998, Purchaser shall deliver to Seller a certificate setting forth the
Contribution Margin of the food-related products to Purchaser for the period
January 1, 1998 through December 31, 1998, which certificate shall also
incorporate the Contribution Margin provided by Seller to Purchaser.
"Contribution Margin" shall mean Net Sales less the aggregate of Cost of Goods
Sold, twelve percent (12%) of Net Sales and actual advertising costs. To the
extent such Contribution Margin is greater than $3,000,000, then YES! will
receive, as additional purchase price, $2.00 for every $1.00 above the
$3,000,000 to a maximum of $2,500,000. A party receiving a contribution notice
shall notify the other party of any objection it may have within thirty (30)
days after the certificate is provided. If the parties are unable to resolve any
dispute relating to the certificate, such dispute shall be resolved by the
following: (i) a 

                                       3
<PAGE>
 
representative of Purchaser, (ii) a representative of Seller and (iii) a
representative of Arthur Anderson or another nationally recognized accounting
firm agreed upon by the parties. If the aforementioned three representatives are
unable to resolve the dispute, the dispute shall be determined by an agreement
of any two of such representatives. Such determination shall be final and
binding upon the parties. The fees and expenses of Arthur Anderson, or, if
applicable, the alternative accounting firm, shall be shared equally by
Purchaser and Seller if the three representatives reach unanimous agreement and
by the party whose representative is not in agreement with the other two
representatives if the resolution of such dispute is made by agreement of two
representatives.

     1.5  DETERMINATION OF INVENTORY/MATERIALS VALUE.  On the Closing Date,
Purchaser and Seller shall jointly take a physical count of the Inventory and
Packaging Materials.  The Inventory/Materials Value and any adjustments thereto
shall be determined by the parties in accordance with the following principles:
Inventory and Packaging Materials shall be valued on an item-by-item basis at
cost, with all unmarketable or damaged Inventory or Packaging Materials valued
at zero.

     1.6  CALCULATION OF ROYALTY; REPORTS; AUDITS. For the purposes of
calculating the Royalty, any foreign currency will be converted to U.S. Dollars
at the average of the rates at the end of the first and last days of the
relevant quarter as quoted in the Wall Street Journal. With each Quarterly
Payment, Purchaser shall include a written summary (the "Royalty Report"),
broken out by month of sale and country, stating the number of each Product
sold, the gross sales price invoiced by Purchaser on its sales and the amount
and nature of any deductions taken from the gross sales price to determine Net
Sales. Purchaser shall maintain a complete, clear, accurate record of its sales
of the Products. To ensure compliance with the terms of this Agreement, Seller
shall have the right to conduct an inspection and audit of all the relevant
accounting and sales books and records of Purchaser during regular business
hours at Purchaser's offices and in such a manner as not to interfere with
Purchaser's normal business activities. In no event shall audits be made
hereunder more frequently than once every twelve months. If inspections should
disclose any underreporting in excess of seven percent (7%), Purchaser shall
promptly pay Seller such amounts, together with the audit costs and interest on
past due amount at the rate of 1-1/2% per month or the highest interest rate
allowed by law, whichever is lower, from the date on which such amount became
due to Seller.

     1.7  RESOLUTION OF DISPUTES REGARDING ROYALTY. Seller shall notify
Purchaser (a "Royalty Dispute Notice") of any objection it may have to the
Royalty Report within thirty (30) days of receipt of the Royalty Report. If a
Royalty Dispute Notice is given by Seller, the parties shall endeavor to
reconcile all disputed items. If the parties are unable to reconcile all such
items within thirty (30) days after the date the Royalty Dispute Notice was
given, then the items still in dispute shall be determined in accordance with
Sections 1.3(d), 1.4(c) and 1.6 by the following: (i) a representative of
Purchaser, (ii) a representative of Seller and (iii) a representative of Arthur
Anderson or another nationally recognized accounting firm agreed upon by the
parties. If the aforementioned three representatives are unable to reach
agreement as to all items, then the value of the items still in dispute shall be
determined by an agreement of any two of such representatives. The determination
of the items in dispute in accordance with this Section 1.7 shall be final and
binding on the parties. The fees and expenses of Arthur Anderson or, if

                                       4
<PAGE>
 
applicable, the alternate accounting firm, shall be shared equally by Purchaser
and Seller if the three representatives reach unanimous agreement and by the
party whose representative is not in agreement with the other two
representatives if such resolution is made by agreement of two representatives.

     1.8  RESOLUTION OF DISPUTE REGARDING INVENTORY/MATERIALS VALUE OR MRS.
FIELDS VALUE.

          (A)  Within thirty (30) days following the Closing Date, Purchaser
shall deliver to Seller a statement setting forth its computation of the
Inventory/Materials Value and the Mrs. Fields Value and, within five (5) days of
the receipt of such statement, Seller shall notify Purchaser in writing (an
"Objection Notice") of any objection it may have to said computations. If no
Objection Notice is given by Seller, then the Inventory/Materials Value and the
Mrs. Fields Value computed by Purchaser shall be final and binding on the
parties. If an Objection Notice is given by Seller, the parties shall endeavor
to reconcile all disputed items. If the parties are unable to reconcile all such
items within five (5) days after the date the Objection Notice was given, then
the items still in dispute shall be determined in an expedited manner in
accordance with the valuation principles set forth in Section 1.5 with respect
to the Inventory/Materials Value and in accordance with Section 1.3(c) with
respect to the Mrs. Fields Value by the following: (i) a representative of
Purchaser, (ii) a representative of Seller and (iii) a representative of Arthur
Anderson or another nationally recognized accounting firm agreed upon by the
parties. If the aforementioned three representatives are unable to reach
agreement as to all items, then the value of the items still in dispute shall be
determined by an agreement of any two of such representatives. The determination
of the items in dispute in accordance with this Section 1.6 shall be final and
binding on the parties. The fees and expenses of Arthur Anderson, or, if
applicable, the alternate accounting firm, shall be shared equally by Purchaser
and Seller if the three representatives reach unanimous agreement and by the
party whose representative is not in agreement with the other two
representatives if such resolution is made by agreement of two representatives.

          (B)  Within three (3) business days of the final determination of the
Inventory/Materials Value, Purchaser shall pay to Seller the amount by which the
Inventory/Materials Value exceeds 80% of the Estimated Inventory/Materials Value
or Seller shall pay to Purchaser the amount by which 80% of the Estimated
Inventory/Materials Value exceeds the Inventory/Materials Value, as the case may
be.

          (C)  Within three (3) business days of the final determination of the
Mrs. Fields Value, Purchaser shall pay to Seller the amount by which the Mrs.
Fields Value exceeds the amount for same actually paid at Closing or Seller
shall pay to Purchaser the amount by which the Mrs. Fields Value exceeds the
amount for same actually paid at Closing, as the case may be.

     1.9  ASSUMPTION OF LIABILITIES. At the Closing, Purchaser shall assume the
Assumed Liabilities by delivering a Bill of Sale and Assignment and Assumption
in substantially the form of Exhibit D.

     1.10 SALES TAXES. Seller and Purchaser shall each bear and pay fifty
percent (50%) any sales taxes, use taxes, transfer taxes, documentary charges,
recording fees or similar taxes, 

                                       5
<PAGE>
 
charges or fees that may become payable in connection with the sale of the
Assets to Purchaser or otherwise in connection with the transactions
contemplated hereby.

     1.11 ALLOCATION OF PURCHASE PRICE. On or prior to the Closing Date,
Purchaser shall allocate the Purchase Price, as it may be adjusted pursuant to
Section 1.3 herein (and all other capitalizable costs), among the Assets and the
noncompetition agreements contained in Sections 10.4 and 10.5 herein under
Section 1060 of the Code and the regulations promulgated thereunder and all
applicable provisions of state, local or foreign law (such allocations, the
"Section 1060 Allocations"). If Purchaser and Seller are unable to agree with
respect to any Section 1060 Allocation, such disagreement shall be resolved
within thirty (30) days in accordance with the procedures contained in Section
1.7 herein for the resolution of disputes regarding the Royalty. Each of the
parties hereto agrees (i) to prepare (jointly or independently, as appropriate)
and file all tax returns, including Form 8594, in a manner consistent with the
Section 1060 Allocations, as finally determined pursuant to this Section 1.11,
(ii) to report the transaction for federal, state, local and foreign income tax
purposes in accordance with the Section 1060 Allocations, as finally determined
pursuant to this Section 1.11, and (iii) to use its best efforts to sustain the
Section 1060 Allocations, as finally determined pursuant to this Section 1.11,
in any subsequent tax audit, appeal or litigation. The parties agree and
acknowledge that the non-competition agreement set forth in Section 10.4 hereof
has a value of $200,000 and the noncompetition agreement set forth in Section
10.5 hereof has a value of $50,000.

     1.12 CLOSING. Subject to the conditions of this Agreement, the closing of
the sale of the Assets to the Purchaser (the "Closing") shall be held at the
offices of Cooley Godward LLP in Palo Alto, California, at 7:00 a.m. (PST) on
March 2, 1998 or, if the conditions set forth in Section 7 and Section 8 are not
satisfied on such date, the first date such conditions are satisfied (the
"Closing Date"). Failure of Purchaser to close by March 20, 1998 shall be deemed
to be a material breach of this Agreement, if the conditions to Purchaser's
obligation to close as set forth in Section 7 of this Agreement have been
satisfied by such date unless the conditions to Seller's obligation to close as
set forth in Section 8 have not been satisfied by such date. A delay, by
Purchaser, of the Closing Date from March 2, 1998 to March 20, 1998 will not
constitute a breach of this Agreement.

     1.13 TERMINATION. This Agreement and the transactions contemplated hereby
may be terminated and abandoned:

          (A)  by mutual agreement of Purchaser and Seller;

          (B)  on or after March 31, 1998 if the transaction shall not have been
consummated by such date provided that no party in breach of this Agreement may
terminate this Agreement pursuant to this clause (b); or

          (C)  if a Governmental Body shall have issued an order, decree or
ruling or taken any other action permanently restraining, enjoining or otherwise
prohibiting the transactions contemplated by this Agreement and such order,
decree, ruling or other action shall have become final and non-appealable;
provided, that, the party seeking to terminate this Agreement pursuant to this
clause (c) shall have used all reasonable efforts to remove such injunction,
order or decree.

                                       6
<PAGE>
 
     In the event of termination of the Agreement pursuant to this Section 1.13,
all obligations of the parties hereto shall terminate. Nothing in this Section
1.13 shall relieve any party from liability for willful breach of this
Agreement.

SECTION 2. REPRESENTATIONS AND WARRANTIES OF SELLER.

     Seller represents and warrants, to and for the benefit of Purchaser, that,
except as set forth in the Disclosure Schedule:

     2.1 DUE ORGANIZATION. Seller is a corporation duly incorporated and
organized, validly existing and in good standing under the laws of the State of
Delaware and has all corporate power and authority to carry on its business as
now conducted. Seller is not required to be qualified, authorized, registered or
licensed to do business as a foreign corporation in any jurisdiction other than
the jurisdictions listed in Section 2.1 of the Disclosure Schedule. The Seller
is in good standing as a foreign corporation in each of the jurisdictions listed
in Section 2.1 of the Disclosure Schedule.

     2.2 AUTHORITY; BINDING NATURE OF AGREEMENTS. Seller has full corporate
power and authority to enter into and to perform its obligations under the
Transactional Agreements and the execution, delivery and performance by Seller
of the Transactional Agreements have been duly authorized by all necessary
action on the part of Seller and its board of directors. The Transactional
Agreements constitute the legal, valid and binding obligation of Seller,
enforceable against Seller in accordance with its terms, except as enforcement
may be limited by applicable bankruptcy, insolvency or other similar laws
affecting creditors' rights.

     2.3 TITLE TO ASSETS. The Seller owns, and has good, valid and marketable
title to, all of the Assets free and clear of any claims, liens or other
encumbrances (other than Permitted Encumbrances). Section 2.3 of the Disclosure
Schedule identifies all of the Assets that are being leased or licensed to the
Seller. The Assets constitute all of the assets, properties and rights
(including Intellectual Property Rights (as defined in Section 2.6)) necessary
for the conduct of the Business and, immediately following the Closing, Seller
will not own or lease any assets, properties or rights (including Intellectual
Property Rights (as defined in Section 2.6)) which are primarily used or held
for use by Seller for the conduct of the Business.

     2.4 INVENTORY. The Inventory Statement sets forth a list of the inventory
and supplies of Seller related to the Products at the respective dates indicated
thereon, which may be adjusted pursuant to Section 1.8. All inventory reflected
on the Inventory Statement has a commercial value at least equal to the value
shown on such Inventory Statement at the respective dates indicated thereon, at
cost.

     2.5 EQUIPMENT, ETC. Exhibit C accurately identifies all the tools, dies,
jigs, molds and other fixed assets owned by Seller and used in connection with
the Products at the respective dates indicated thereon. Exhibit C accurately
identifies all tangible assets leased to the Seller and used in connection with
the manufacture of the Products. The Equipment is in good working condition for
the purpose for which it is intended.

                                       7
<PAGE>
 
     2.6  INTELLECTUAL PROPERTIES. Except for the Specified Brands and the
Specified Contract Rights, there are no United States or foreign trade names,
trademarks, service marks, patents, copyrights, trade secrets, inventions, mask
works, computer software or other proprietary rights ("Intellectual Property
Rights") or applications for or rights in any of the foregoing used in
connection with the Products or, to Seller's knowledge, that are required for
use in connection with the Products. Except as provided in Section 2.6 of the
Disclosure Schedule, the Specified Brands are exclusively owned by Seller, are
valid and enforceable, and, to Seller's knowledge, are not subject to any
license, royalty arrangement, claim or dispute and, to Seller's knowledge, after
diligent inquiry, do not infringe any intellectual property rights of others.
Seller has not received any written notification of infringement by Seller of
any Intellectual Property Rights.

     2.7  PRODUCTS. No Product manufactured or sold by Seller is, or has been,
the subject of any recall or other similar action.

     2.8  COMPLIANCE WITH LEGAL REQUIREMENTS. To the Seller's knowledge, no
Permits or Government Authorizations are necessary for the lawful conduct of the
Business. Seller has complied, and is currently complying, with each Legal
Requirement that is applicable to the manufacture and sale of the Products or
the ownership or use of any of the Assets except where failure to comply with
such applicable Legal Requirements would not have a material adverse effect on
the manufacture or sale of the Products or the ownership or use of any of the
Assets.

     2.9  PROCEEDINGS; ORDERS. Except as set forth in Section 2.9 of the
Disclosure Schedule, there is no pending Proceeding, and, to the knowledge of
Seller, no Person has threatened to commence any Proceeding: (i) that involves
Seller with relation to the Business, Products or any of the Assets or that
otherwise relates to or might affect the manufacture and sale of the Business,
Products or any of the Assets; or (ii) that challenges, or that may have the
effect of preventing, delaying, making illegal or otherwise interfering with,
the transactions contemplated by this Agreement. There is no Order to which
Seller, or any of the Assets, is subject.

     2.10 NON-CONTRAVENTION; CONSENTS. Except as set forth in Section 2.10 of
the Disclosure Schedule, neither the execution and delivery of this Agreement by
Seller nor the consummation or performance of this Agreement by Seller, will
directly or indirectly (with or without notice or lapse of time) (i) conflict
with or result in any breach of any provision of the certificate of
incorporation or bylaws of Seller, (ii) result in a violation or breach of, or
constitute (with or without due notice or lapse of time or both) a default (or
give rise to any right of termination, cancellation or acceleration) under, any
instrument or obligation to which Seller is a party or by which Seller or any of
Seller's properties or assets may be bound, (iii) violate any order, writ,
injunction, decree, statute, treaty, rule or regulation applicable to the
Seller, or any of its properties or assets, or (iv) contravene, conflict with or
result in a violation of, or give any Governmental Body or other Person the
right to challenge any of the transactions contemplated hereby or to exercise
any remedy or obtain any relief under, any Legal Requirement or any Order to
which Seller is subject. Seller has not, is not, and will not be required to
make any filing with or give any notice to, or to obtain any Consent from, any
Person in connection with the execution and delivery this Agreement by Seller or
the consummation or performance of any of the transactions contemplated hereby
by Seller.

                                       8
<PAGE>
 
     2.11 ABSENCE OF CERTAIN CHANGES. Since January 1, 1998 Seller has operated
the Business in the ordinary course of business consistent with past practice
and has not instituted or made any material changes in its methods of management
or operation pertaining to such business and there has not occurred any change
or event that can be reasonably determined, at the time of the Closing Date, to
be or that would be the cause of a material adverse effect on the Assets,
Business or Products, whether such material adverse effect occurs prior to or
following the Closing Date.

     2.12 FAIRNESS OPINION. Seller has received the opinion of Gruntal & Co.
L.L.C., financial advisor to Seller, to the effect that the Purchase Price is
fair to Seller from a financial point of view, in that is represents at least
the fair value of the Assets as of the Execution Date. Seller shall deliver a
copy of such opinion to Purchaser prior to the Closing Date.

     2.13 FINANCIAL INFORMATION. For the calendar year ended December 31, 1997,
gross sales for the Business were $16,089,674.00 and gross margins for the
Business were $9,545,048.00. For the period January 1, 1998 to January 31, 1998,
gross sales for the business were $301,853.00 and gross margins for the Business
were $155,498.00. The foregoing information is true and complete in all material
respects, was prepared by Seller in good faith based upon the books and records
of Seller and fairly presents the net sales and gross margins for the Business
for such periods.

     2.14 TAXES.

          (A)  There are no security interests on any of the Assets that arose
in connection with any failure (or alleged failure) to pay any Taxes and except
for liens for real and personal property Taxes that are not yet due and payable,
there are no liens for any Tax upon any Asset.

          (B)  None of the Assets constitutes an interest in a joint venture,
partnership or other arrangement or contract that could be treated as a
partnership for federal income Tax purposes.

          (C)  None of the Assets constitutes stock or an equity interest in a
corporation or an entity that could be treated as a corporation for federal
income Tax purposes.

     2.15 LITIGATION. Except as set forth in Section 2.15 of the Disclosure
Schedule, there is no, and during the past three years there has been no,
written claim, action, suit, proceeding or investigation, including, but not
limited to, product warranty, involving the Business, Products or the Assets
pending or, to the knowledge of the Seller, threatened, before or involving any
Governmental Body or private arbitration tribunal.

     2.16 SPECIFIED CONTRACTS. The Specified Contracts are in full force and
effect and are the legal, valid and binding obligation of the Seller and the
other parties thereto, enforceable against them in accordance with their
respective terms. True and complete copies of the Specified Contracts, as
amended through the date hereof, have been provided to Purchaser.

                                       9
<PAGE>
 
     2.17 SUBSIDIARIES. Except as set forth in Section 2.17 of the Disclosure
Schedule, Seller has no subsidiaries or other ownership interests in any person.
No affiliate, or other Related Party, of Seller has any interest in the Assets,
the Business or the Products.

     2.18 PRODUCT LIABILITY. No written product liability claims have been
received by Seller within the past five years with respect to the products
manufactured or sold by the Business. There are no other Proceedings pending or,
to the knowledge of Seller, threatened, against or involving Seller or any of
the products of the business which assert the existence of any hazard or defect
in the manufacture, design, materials or workmanship, including, but not limited
to, any failure to warn of a hazard or defect, of the products of the Business.
To the knowledge of Seller, there is no overt design, manufacturing or other
hazard or defect in any of the products of the Business which could reasonably
be expected to result in any liability claims that, in the aggregate, would have
a Material Adverse Effect.

     2.19 INVENTORY. At the Closing, the Inventory and Packaging will be items
of a quality usable or saleable in the ordinary course of business consistent
with past practice, of the Business, except for obsolete or defective materials
(including raw materials, work-in-process and finished goods) which will be
written down in accordance with the procedures set forth in Section 1.5 hereof.

SECTION 3. REPRESENTATIONS AND WARRANTIES OF PURCHASER.  Purchaser represents
and warrants, to and for the benefit of Seller, as follows:

     3.1  DUE ORGANIZATION. Purchaser is a corporation duly incorporated and
organized, validly existing and in good standing under the laws of the State of
Delaware. Purchaser is in good standing as a foreign corporation in each
jurisdiction where the failure to qualify would materially adversely affect
Purchaser.

     3.2  AUTHORITY; BINDING NATURE OF AGREEMENTS. Purchaser has full corporate
power and authority to enter into and to perform its obligations under this
Agreement; and the execution, delivery and performance by Purchaser of this
Agreement have been duly authorized by all necessary action on the part of
Purchaser and its shareholders and board of directors. This Agreement
constitutes the legal, valid and binding obligation of Purchaser, enforceable
against Purchaser in accordance with its terms, except as enforcement may be
limited by applicable bankruptcy, insolvency or other similar laws affecting
creditors' rights.

     3.3  NON-CONTRAVENTION; CONSENTS. Neither the execution and delivery of
this Agreement by Purchaser, nor the consummation or performance of this
Agreement by Purchaser, will directly or indirectly (with or without notice or
lapse of time) contravene, conflict with or result in a violation of, or give
any Governmental Body or other Person the right to challenge any of the
transactions contemplated hereby or to exercise any remedy or obtain any relief
under, any Legal Requirement or any Order to which Purchaser is subject.
Purchaser has not, is not, and will not be required to make any filing with or
give any notice to, or to obtain any Consent from, any Person in connection with
the execution and delivery this Agreement by Purchaser or the consummation or
performance of the transactions contemplated hereby by Purchaser.

SECTION 4. LIMITATIONS ON REPRESENTATIONS AND WARRANTIES.

                                       10
<PAGE>
 
     4.1  EXPIRATION.  Except for the representations and warranties contained
in Section 2.14 herein, which shall survive the Closing Date until sixty (60)
days after the expiration of the applicable statute of limitations for the
assessment of Taxes (including any extensions thereof), all of the
representations and warranties of the parties hereto that are set forth in
Section 2 or Section 3, or in any certificate delivered pursuant hereto, shall
terminate and expire, and shall cease to be of any force or effect, at midnight,
Pacific time, one year after the Closing Date (the "Limitation Time"), and any
and all liability of the parties hereto with respect to such representations and
warranties shall thereupon be extinguished; provided, however, that if on or
prior to the Limitation Time an Indemnified Party, acting in good faith,
delivers to the Indemnifying Party a written notice stating that such
Indemnified Party believes that there is or has been a breach of such
representation or warranty and containing a brief description of such breach,
(the "Claim") then such representation or warranty shall not so expire until
such time as the claim has been finally resolved.

     4.2  NO IMPLIED REPRESENTATIONS.  The parties hereto acknowledge that,
except as expressly provided in this Agreement, no party hereto has made or is
making any representations or warranties whatsoever, implied or otherwise.

     4.3  "KNOWLEDGE".  No party hereto shall be deemed to have breached any
representation or warranty that contains the word "knowledge," unless any
officer of such party with the rank of Vice President or above has or should
have actual knowledge, as of the Execution Date, that such representation or
warranty is materially inaccurate.

SECTION 5. CERTAIN PRE-CLOSING COVENANTS OF SELLER.

     5.1  CONDUCT OF THE BUSINESS.  From the Execution Date through the Closing
Date, Seller shall operate the Business in the ordinary course in accordance
with its customary practices and will not institute or make any material changes
in its methods of management or operation pertaining to such Business and shall
use all commercially reasonable efforts to preserve the goodwill of the
customers, employees, independent contractors and suppliers. From the Execution
Date through the Closing Date, the Seller shall also (a) not institute other
changes relating to the Assets, the Business or the Products; (b) not sell or
otherwise dispose of in excess of two (2) cases of Inventory per store; (c) not
sell Products for less than the list price for such Products; or (d) not dispose
of any Intellectual Property Rights included in the Assets or part of the
Business or modify or amend the Specified Contracts, except to permit the
transfer of same pursuant to this Agreement. Seller shall promptly provide
Purchaser with copies of invoices of shipments of the Products for the period
from Execution Date to the Closing Date at the Closing.

     5.2  ACCESS.  Between the date of this Agreement and the Closing Date,
Seller shall promptly furnish to Purchaser all information concerning the
Business as Purchaser may reasonably request, including affording Purchaser
reasonable access to the books and records of Seller relating to the Business
for the purpose of enabling Purchaser to further investigate and inspect the
Products and the Assets and Seller shall cooperate with Purchaser in its
investigation of the Assets and the manufacture and sale of the Products.
Purchaser shall keep all such information confidential in accordance with the
terms of the Confidentiality Agreement.

                                       11
<PAGE>
 
     5.3  ASSIGNMENT OF LICENSES.  Between the Execution Date and the Closing
Date, Seller shall use reasonable efforts to obtain the consents required under
the Specified Contracts to assign such contracts to Purchaser upon the same
terms and conditions as contained therein with respect to Seller.

     5.4  CONDITIONS. Seller shall use its best efforts to attempt to ensure
that the conditions set forth in Sections 7.1, 7.2, 7.4, 7.4 and 7.9 hereof are
satisfied on a timely basis.

     5.5  NO-SHOP.  Seller will immediately cease, and will immediately take
reasonable steps to cause its Representatives to cease, any existing discussions
or negotiations with respect to any of the Assets or any part of the Business.
Seller shall not, and will take reasonable steps to ensure that none of its
Representatives or other affiliates shall not, directly or indirectly,
encourage, solicit, participate in or initiate discussions or negotiations with,
or provide any information to, any corporation, partnership, person or other
entity or group (other than Purchaser or its directors, officers, employees or
other affiliates) concerning any sale, transfer or other disposition of any of
the Assets or any part of the Business.  Seller will immediately communicate to
Purchaser any inquiries or proposals relating to any of the Assets or any part
of the Business, including the terms thereof.  The provisions of this Section
5.5 shall terminate on the earlier of the Closing Date or March 20, 1998;
provided that the conditions set forth in Section 7 have been satisfied by
Seller.  In any event, the provisions of this Section 5.4 shall terminate on
March 31, 1998.

     5.6  MANUFACTURERS' LETTER.  On or prior to the Closing Date, Seller agrees
to use diligent efforts to provide Purchaser with a letter from Seller's primary
manufacturers confirming that such manufacturers will provide services to
Purchaser at the same price or prices heretofore provided to Seller for the
Products.

     5.7  TOYS 'R US.  On or prior to the Closing Date, Seller shall resolve or
settle any dispute that may have arisen between Seller and Toys 'R Us regarding
the Mrs. Fields' Christmas mix.

     5.8  CONTRACTS WITH SALES REPRESENTATIVES.  Seller has no arrangement,
agreement or understanding with any sales representative, broker or similar
person or entity that may result in any obligation of Purchaser to pay any fees,
commissions or other amounts as a result of the consummation of the transactions
contemplated hereby or any sales of Products by Purchaser.

SECTION 6. CERTAIN PRE-CLOSING COVENANTS OF PURCHASER.

     6.1  COOPERATION.  Purchaser shall cooperate fully with Seller and shall
provide Seller with such assistance as Seller may reasonably request, for the
purpose of facilitating the performance by Seller of its obligations hereunder.

     6.2  CONDITIONS.  Purchaser shall use its best efforts to attempt to ensure
that the conditions set forth in Sections 8.1, 8.4 and 8.5 hereof are satisfied
on a timely basis.

     6.3  CONTRACTS WITH SALES REPRESENTATIVES.  Purchaser has no arrangement,
agreement or understanding with any sales representative, broker or similar
person or entity that may result 

                                       12
<PAGE>
 
in any obligation of Seller to pay any fees, commissions or other amounts as a
result of the consummation of the transactions contemplated hereby or any sales
of Products by Seller.

SECTION 7. CONDITIONS TO OBLIGATION OF PURCHASER TO CLOSE.  The obligation of
Purchaser to purchase the Assets and otherwise to consummate the transactions
that are to be consummated at the Closing is subject to the satisfaction, on or
prior to the Closing Date, of the following conditions (any of which may be
waived by Purchaser in whole or in part):

     7.1  REPRESENTATIONS AND WARRANTIES TRUE.  The representations and
warranties of Seller contained in this Agreement (excluding any representation
or warranty that is made as of a specific date, which representations and
warranties shall be true as of such specific dates) shall be true and correct in
all material respects as of the Execution Date and the Closing Date with the
same force and effect as though they had been made on and as of such dates.

     7.2  CONDITION OF ASSETS.  Between the Execution Date and the Closing
Date, there shall not have been any change or event that can be reasonably
determined, at the time of the Closing Date, to be, or that would be, the cause
of a material adverse effect on the Assets, Business or Products, whether such
material adverse effect occurs prior to or following the Closing Date.

     7.3  NO MATERIAL LEGAL PROCEEDINGS.  No injunction, order, rule decree,
statute or regulation in effect shall prevent the consummation of the
transactions contemplated hereby, provided that Purchaser shall use reasonable
efforts to cause such injunction, order or decree to be lifted.

     7.4  CONSENTS.  Seller shall have obtained the consents necessary to assign
the Specified Contracts to Purchaser, upon the same terms and conditions as
contained therein with respect to Seller; provided, however, that the Baskin-
Robbins Agreement shall provide for a minimum term of five years from the
Closing Date and include a reasonable renewal period.

     7.5  RELEASE.  Seller shall have obtained the consent and release of BNY
Financial Corporation necessary to remove any claims, liens or other
encumbrances on and to permit the transfer of the Assets.

     7.6  MANUFACTURERS' LETTER.  Seller's primary manufacturers shall have
provided Seller and Purchaser with a letter confirming that such manufacturers
will provide services to Purchaser at the same price or prices heretofore
provided to Seller for the Products.

     7.7  PERFORMANCE.  Seller shall have complied with and performed, in all
material respects, all obligations required by this Agreement to be complied
with or performed by it on or prior to the Closing Date.

     7.8  OPINION OF COUNSEL.  Seller shall have delivered to Purchaser a
written opinion of Cooley Godward LLP, dated as of the Closing Date, in the form
of Exhibit E hereto.

     7.9  CERTIFICATE. Seller shall have delivered to Purchaser a certificate
duly executed by the Chief Executive Officer on behalf of Seller, dated as of
the Closing Date, to the effect that the conditions set forth in Sections 7.1,
7.2, 7.3 and 7.7 hereof have been satisfied.

                                       13
<PAGE>
 
     7.10 CERTAIN TAX FORMS.  At the Closing, Seller shall have delivered to
Purchaser an affidavit stating, under penalty of perjury, that it is not a
foreign person pursuant to Section 1445(b)(2) of the Code.

SECTION 8. CONDITIONS TO OBLIGATION OF SELLER TO CLOSE.  The obligation of
Seller to purchase the Assets and otherwise to consummate the transactions that
are to be consummated at the Closing is subject to the satisfaction, on or prior
to the Closing Date, of the following conditions (any of which may be waived by
Seller in whole or in part):

     8.1  REPRESENTATIONS AND WARRANTIES TRUE.  The representations and
warranties of Purchaser contained in this Agreement (excluding any
representation or warranty that is made as of a specific date, which
representations and warranties shall be true as of such specific dates) shall be
true and correct in all material respects as of the Execution Date and the
Closing Date with the same force and effect as though they had been made on and
as of such dates.

     8.2  NO MATERIAL LEGAL PROCEEDINGS.  No injunction, order, rule decree,
statute or regulation in effect shall prevent the consummation of the
transactions contemplated hereby, provided that Seller shall use reasonable
efforts to cause such injunction, order or decree to be lifted.

     8.3  CONSENT TO ASSIGNMENT.  Seller shall have obtained the consents
necessary to assign the Specified Contracts to Purchaser upon the same terms and
conditions as contained therein with respect to Seller.

     8.4  PERFORMANCE.  Purchaser shall have complied with and performed, in all
material respects, all obligations required by this Agreement to be complied
with or performed by it on or prior to the Closing Date.

     8.5  CERTIFICATE.  Purchaser shall have executed and delivered to Seller a
certificate, dated as of the Closing Date, to the effect that the conditions set
forth in Sections 8.1, 8.2 and 8.4 hereof have been satisfied.

SECTION 9. DELIVERIES ON THE CLOSING DATE.

          (A)  On the Closing Date, Seller shall execute and deliver to
Purchaser appropriate instruments of transfer in forms reasonably satisfactory
to Purchaser in respect of the Assets and take all other actions, requested by
Purchaser or otherwise, necessary to transfer the Assets to Purchaser free and
clear of all liens, claims or other encumbrances (other than Permitted
Encumbrances or as disclosed on the Disclosure Schedule) and an opinion of
counsel in the form of Exhibit E hereto and Purchaser shall deliver to Seller
the Purchase Price payable on the Closing Date as provided in Section 1.4(b).

          (B)  On the Closing Date, each of Seller and Purchaser shall execute
and deliver to the other party a Distribution Agreement and a Sales
Representative Agreement, pertaining to transition services to be provided in
connection with this transaction.

                                       14
<PAGE>
 
SECTION 10. CERTAIN ADDITIONAL POST-CLOSING COVENANTS.

     10.1 MARKING OF PRODUCTS.  Purchaser shall cause the Products manufactured
by it to be marked in such a way that such Products can be distinguished from
those manufactured by Seller prior to the Closing Date.

     10.2 RIGHT OF FIRST OFFER. Seller grants Purchaser a right of first offer
on the assets, tangible and intangible, comprising Seller's WaterGun product
line, pursuant to the following terms. Prior to engaging in discussions or
negotiations with third parties regarding such product line, Seller shall
provide Purchaser with a Notice of Right of First Offer and shall permit
Purchaser to present a proposal for and negotiate terms regarding the sale of
such assets. The right of first offer set forth in this Section 10.2 shall
terminate on the earlier to occur of (i) thirty (30) days following the date of
the Notice of First Offer or (ii) twelve (12) months from the Execution Date,
and shall not apply with respect to a sale of all or substantially all of the
assets or business of Seller.

     10.3 TRADEMARK LICENSE.

          (A)  Seller hereby grants to Purchaser and its affiliates an
exclusive, worldwide, fully-paid perpetual license, subject to the terms of this
Section 10.3, to use: (i) the trademark YES! GIRL and all variations thereof (it
being understood that such variations shall not include the word "yes" followed
by an exclamation point (the "YES Base Mark") with any word except "girls" and
shall not include any other trademarks owned and used by Seller on the date
hereof); and (2) the trademark MS. MEGA MIKE and all variations thereof (it
being understood that such variations shall not include the words "MEGA MIKE"
(the "MEGA MIKE Base Mark") with any word except "Ms." And shall not include any
other trademarks owned and used by Seller on the date hereof) (the YES Base Mark
and MEGA MOUTH Base Mark shall be collectively referred to as the "Base Mark")
(such marks shall be collectively referred to as the "Licensed Mark") for all
products in all media (collectively, the "Licensed Articles").

          (B)  Purchaser agrees that all Licensed Articles will be of a quality
at least equal to that of the products distributed as of the date hereof by
Seller under the Licensed Mark.

          (C)  Neither party will take any action which would, or might
reasonably be expected to, damage or impair the image or reputation of the other
party or the products distributed by such party under any trademark including
the Base Mark.

          (D)  The trademark license contained in this Section 10.3 shall be
binding upon and inure to the benefit of the parties and their respective
successors and assigns. Seller will not assign to any person other than a 
wholly-owned subsidiary any trademark which includes the Base Mark (including
without limitation the Licensed Mark) unless it assigns to such person all
trademarks owned by it which include the Base Mark.

          (E)  Upon Purchaser's request, Seller shall, at Purchaser's cost and
using counsel of Purchaser's choosing, register the Licensed Mark in the U.S.
Patent and Trademark Office and in any other jurisdictions designated by
Purchaser.

                                       15
<PAGE>
 
          (F)  Each party shall immediately inform the other of any infringement
of the Base Mark, the Licensed Mark or any other trademark including the Base
Mark. Seller shall have the first option to control all litigation involving any
of the foregoing trademarks other than the Licensed Mark, provided that if
Seller has not taken action reasonably satisfactory to Purchaser in respect of
such infringement within thirty (30) days after it has knowledge thereof, or if
at any time thereafter it has not reasonably continued such action, Purchaser
shall, upon ten (10) days' written notice to Seller, have the option of bringing
or continuing such action. Purchaser shall have the first option to control all
litigation involving the Licensed Mark, provided that if the infringing mark
includes the Base Mark or a variation thereof and Purchaser has not taken action
reasonably satisfactory to Seller in respect of such infringement within thirty
(30) days after it has knowledge thereof, or if at any time thereafter it has
not reasonably continued such action, Seller, upon ten (10) days' written notice
to Purchaser, shall have the option of bringing or continuing such action. Each
party shall provide reasonable assistance to the other in connection with the
foregoing, including joining as a party in any such litigation if it is a
necessary party thereto. Each party shall pay its own costs in connection with
its actions under this subsection (f). Any proceeds of any such action (whether
by way of judgment, settlement or otherwise) will be applied first to reimburse
the parties for their expenses incurred in connection therewith and any excess
will be divided between the parties in proportion to the expenses incurred by
them. Neither party shall enter into a settlement regarding any infringement
covered by this subsection (f) without the consent of the other, which consent
shall not be unreasonably withheld.

          (G)  The parties acknowledge and agree that all rights and licenses
granted under or pursuant to this Section 10.3 by Seller to Purchaser are
licenses of rights to "intellectual property" within the meaning of Section
365(n) of the U.S. Bankruptcy Code. Seller agrees that Purchaser, as licensee of
such rights under this Section 10.3, shall retain and may fully exercise all of
its rights and elections under such Section 365(n).

     10.4 NONCOMPETITION. In consideration of the benefits to Seller provided by
this Agreement and in order to induce Purchaser to enter into this Agreement,
Seller hereby covenants that from the Closing Date and until the third
anniversary of the Closing Date, Seller will not, directly or indirectly, engage
anywhere in the world in the creation, manufacture, sale or marketing of (i)
girls activity (such as, for purposes of example but not limitation, dancing,
cheerleading and aerobics) electronics products and (ii) food appliances or any
device involved in making food products.

     10.5 KINGSBOROUGH NONCOMPETITION.  As an additional inducement to
Purchaser, Donald Kingsborough hereby covenants that from the Closing Date and
until the third anniversary of the Closing Date, he will not, directly or
indirectly, engage anywhere in the world in the creation, manufacture, sale or
marketing of toys which are food appliances, toys which are any device involved
in making food products or toys which directly compete with the YES! Girl's
Dance Studio, Cheerleading Studio and Aerobics Studio products and Ms. Mega Mike
(but not Ms. Yak) products. The parties agree that $50,000 of the Purchase Price
shall be allocated to Mr. Kingsborough in consideration for this provision.

                                       16
<PAGE>
 
     10.6 MARK-DOWN ADJUSTMENTS.  Within ninety (90) days after the Closing
Date, Seller and Purchaser agree to review the mark-downs of Products effected
by Seller prior to the Closing Date and make mutually agreeable adjustments, if
the parties determine such adjustments necessary.

     10.7 DEFECTIVE PRODUCT RETURNS.  Seller shall remain responsible for any
returns of defective Products sold prior to the Closing Date for a period of
ninety (90) days following the Closing Date ("Qualified Returned Products").
Purchaser shall promptly notify Seller of any proposed returns of Qualified
Returned Products of which Purchaser is aware prior to such return and of the
relevant details, including price paid by the customer. Purchaser shall use its
best efforts to resolve any disputes in respect of Qualified Returned Products
in a commercially reasonable manner and, to the greatest extent reasonably
practicable, as if Purchaser were responsible for the costs thereof. Seller
shall have the right in conjunction with Purchaser to visit the customer to
assist in resolving any returns. Subject to Seller's prior approval, which shall
not be unreasonably withheld, Purchaser may accept for return any such products
which are determined to be defective. The cost of such returns (as between
Seller and Buyer) shall be borne by Seller, but in no event shall such cost be
greater than the sale price of such returned products plus freight. Purchaser
shall deliver to Seller within fifteen (15) days after the end of each two week
period beginning on the Closing Date a written report setting forth the details
of all such products returned during the calendar month.

     10.8 COOPERATION.  After the Closing Date, Seller will cooperate with
Purchaser, and will use reasonable efforts to have its Representatives cooperate
with Purchaser, at Purchaser's expense, in furnishing information, evidence,
testimony and other assistance in connection with any Proceedings, arrangements
or dispute with respect to the Assets involving Seller and/or Purchaser.

     10.9 FURTHER ACTIONS.  From and after the Closing Date, the parties hereto
and their affiliates and Representatives shall cooperate with each other, and
shall execute and deliver such documents and take such other actions as the
other party may reasonably request, for the purpose of effecting or evidencing
the transactions contemplated hereby and putting Purchaser in possession and
control of all of the Assets. If, following the Closing, Seller shall have in
its possession any asset or right which under this Agreement should have been
delivered to Purchaser, Seller shall deliver such asset or right to Purchaser as
soon as practicable.

SECTION 11. INDEMNIFICATION.

     11.1 INDEMNIFICATION BY SELLER.  Subject to the limitations contained in
this Section 11 and in the other provisions of this Agreement (including,
without limitation, the provisions of Section 4), from and after the Closing
Date, Seller shall hold harmless and indemnify Purchaser from and against any
Damages actually incurred (including as a result of any diminution of value as a
result of such breach or compared to the value if there had been no breach) by
Purchaser as a result of or in connection with:

          (A)  any breach of any of the representations or warranties made by
Seller in this Agreement or in any certificate or other document delivered
pursuant hereto;

                                       17
<PAGE>
 
          (B)  any breach of any covenant or obligation of Seller contained in
this Agreement or other document delivered pursuant hereto;

          (C)  any failure by Seller to pay, perform, satisfy or discharge any
debt, liability or obligation, including, without limitation, Taxes, of Seller
that existed before the Closing or that arose out of Seller's operation of the
Business at or prior to the Closing, except for any debt liability or obligation
included in the Assumed Liabilities; and

          (D)  any claims by Lawrence Productions arising from Seller's
infringement or alleged infringement of a design patent held by Lawrence
Productions.

     11.2 INDEMNIFICATION BY PURCHASER.  Subject to the limitations contained in
this Section 11 and in the other provisions of this Agreement (including,
without limitation, the provisions of Section 4), from and after the Closing
Date, Purchaser shall hold harmless and indemnify Seller from and against any
Damages actually incurred by Seller as a result of or in connection with:

          (A)  any breach of any of the representations or warranties made by
Purchaser in this Agreement or in any certificate or other document delivered
pursuant hereto;

          (B)  any breach of any covenant or obligation of Purchaser contained
in the Transactional Agreements;

          (C)  any failure by Purchaser to pay, perform, satisfy or discharge
any debt, liability or obligation included in the Assumed Liabilities.

     11.3 THRESHOLD AMOUNT.  Neither party hereto shall be required to make any
indemnification payments hereunder with respect to any breach by such party of
any of its representations and warranties set forth herein or in any certificate
delivered pursuant hereto, except to the extent that the cumulative amount of
the Damages by the other party hereto as a result of all breaches of such
representations and warranties actually incurred exceed $125,000, in which case
such party shall be liable for the full amount of any Damages.

     11.4 MAXIMUM LIABILITY OF SELLER.  Seller's cumulative liability hereunder
shall in no event exceed, and the total amount of the indemnification payments
that Seller can be required to make hereunder shall be limited in the aggregate
to a maximum of $6,000,000.

     11.5 EXCLUSIVITY.  The right of each party hereto to demand and receive
indemnification payments pursuant to this Section 11 shall be the sole remedy
exercisable by such party with respect to any breach by the other party hereto
of any representation or warranty set forth herein or in any certificate
delivered pursuant hereto.

     11.6 DEFENSE OF THIRD PARTY CLAIMS.  In the event of the assertion or
commencement by any Person of any claim or Proceeding against either party
hereto (the "Indemnitee") with respect to which the other party (the
"Indemnifying Party") may become obligated to indemnify, hold harmless,
compensate or reimburse the Indemnitee pursuant to this Section 11, (A) the
Indemnitee shall promptly deliver to the Indemnifying Party a written notice
describing such claim or Proceeding in reasonable detail, provided, however,
that the failure to provide such 

                                       18
<PAGE>
 
notice shall not affect the obligation of the Indemnifying Party unless it is
materially prejudiced thereby and such notice is unreasonably delayed and (B)
the Indemnitee shall have the right, at its election, to designate the
Indemnifying Party to assume the defense of such claim or Proceeding at the sole
expense of the Indemnifying Party. If the Indemnitee so elects to designate the
Indemnifying Party to assume the defense of any such claim or Proceeding:

          (A)  the Indemnifying Party shall proceed to defend such claim or
Proceeding in a diligent manner with counsel satisfactory to the Indemnitee;

          (B)  the Indemnitee shall make available to the Indemnifying Party any
non-privileged documents and materials in the possession of the Indemnitee that
may be necessary to the defense of such claim or Proceeding;

          (C)  the Indemnifying Party shall keep the Indemnitee informed of all
material developments and events relating to such claim or Proceeding;

          (D)  the Indemnitee shall have the right to participate in the defense
of such claim or Proceeding;

          (E)  the Indemnifying Party shall not settle, adjust or compromise
such claim or Proceeding without the prior written consent of the Indemnitee
which may not be unreasonably withheld; and

          (F)  the Indemnitee may at any time (notwithstanding the prior
designation of the Indemnifying Party to assume the defense of such claim or
Proceeding) assume the defense of such claim or Proceeding.

If the Indemnitee does not elect to designate the Indemnifying Party to assume
the defense of any such claim or Proceeding (or if, after initially designating
the Indemnifying Party to assume such defense, the Indemnitee elects to assume
such defense), the Indemnitee may proceed with the defense of such claim or
Proceeding on its own.  If the Indemnitee so proceeds with the defense of any
such claim or Proceeding on its own:

               (I)   the Indemnitee shall proceed to defend such claim or
Proceeding in a diligent manner;

               (II)  all reasonable expenses relating to the defense of such
claim or Proceeding shall be borne and paid exclusively by the Indemnifying
Party;

               (III) the Indemnifying Party shall make available to the
Indemnitee any documents and materials in the possession or control of the
Indemnifying Party that may be necessary to the defense of such claim or
Proceeding;

               (IV)  the Indemnitee shall keep the Indemnifying Party informed
of all material developments and events relating to such claim or Proceeding;
and

                                       19
<PAGE>
 
               (V)  the Indemnitee shall not have the right to settle, adjust or
compromise such claim or Proceeding without the consent of the Indemnifying
Party; provided, however, that the Indemnifying Party shall not unreasonably
withhold such consent.

SECTION 12. MISCELLANEOUS PROVISIONS.

     12.1 NOTICES.  Any notice or other communication required or permitted to
be delivered to any party under this Agreement shall be in writing and shall be
deemed properly delivered, given and received when delivered (by hand, by
registered mail, by courier or express delivery service or by facsimile) to the
address or facsimile telephone number set forth beneath the name of such party
below (or to such other address or facsimile telephone number as such party
shall have specified in a written notice given to the other parties hereto):

          if to Seller:

               YES! Entertainment Corporation          
               Attn: Chief Executive Officer           
               3875 Hopyard Road, Suite 375            
               Pleasanton, California 94588            
               Facsimile:  510-463-5313                 

          with a copy to:

               Cooley Godward llp                
               Five Palo Alto Square             
               3000 El Camino Real               
               Palo Alto, CA  94306-2155         
               Facsimile: (650) 849-7400         
               Attn: Patrick A. Pohlen, Esq.      

          if to Purchaser:

               Wham-O, Inc.                            
               Attn: Chief Executive Officer           
               155 Montgomery Street, Suite 300        
               San Francisco, CA  94104                
               Facsimile:  (415) 956-1819               

          with a copy to:

               Dewey Ballantine LLP
               1301 Avenue of the Americas
               New York, NY  10019-6092
               Facsimile:  (212) 259-6333
               Attn:  Richard D. Pritz, Esq.

                                       20
<PAGE>
 
     12.2 PUBLICITY.  No press release, notice or disclosure to any person or
other publicity concerning the transactions contemplated by this Agreement shall
be issued, given made or otherwise disseminated at any time without the prior
approval of both of the parties hereto; provided, however, that (i) such
approval shall not be unreasonably withheld, (ii) subject to the requirement set
forth in the second sentence of this Section 12.2, the parties hereto, and their
respective Representatives, shall be entitled, without obtaining any such
approval, to make disclosures required by applicable laws or governmental
regulations, and (iii) Seller shall be entitled, without obtaining any such
approval, to make disclosures regarding the transactions contemplated by this
Agreement for the purpose of attempting to obtain the consents required to
transfer the Specified Contracts to Purchaser.  Without limiting the generality
of or the effect of the first sentence of this Section 12.2 (and notwithstanding
clause "(ii)" of the proviso to said sentence), neither party hereto shall issue
or otherwise disseminate any press release or other publicity, or cause any
report or other document to be filed with the Securities and Exchange
Commission, that names or otherwise refers to the other party hereto or any of
such other party's affiliates, unless such other party shall have received a
copy thereof at least two business days before the dissemination or filing
thereof.

     12.3 TIME OF THE ESSENCE.  Time is of the essence of this Agreement.

     12.4 HEADINGS.  The headings contained in this Agreement are for
convenience of reference only, shall not be deemed to be a part of this
Agreement and shall not be referred to in connection with the construction or
interpretation of this Agreement.

     12.5 COUNTERPARTS.  This Agreement may be executed in several counterparts,
each of which shall constitute an original and all of which, when taken
together, shall constitute one agreement.

     12.6 GOVERNING LAW.  This Agreement shall be construed in accordance with,
and governed in all respects by, the internal laws of the State of New York
(without giving effect to principles of conflicts of laws).

     12.7 ATTORNEYS' FEES.  If any legal proceeding or other action relating to
this Agreement is brought or otherwise initiated, the prevailing party shall be
entitled to recover reasonable attorneys' fees, costs and disbursements (in
addition to any other relief to which the prevailing party may be entitled).

     12.8 SUCCESSORS AND ASSIGNS; PARTIES IN INTEREST.  This Agreement shall be
binding upon:  Seller and its successors and assigns (if any) and Purchaser and
its successors and permitted assigns (if any). This Agreement shall inure to the
benefit of Seller and Purchaser and the respective successors and permitted
assigns (if any) of the foregoing.  This Agreement may not be assigned by Seller
or Purchaser except with the prior written consent of the other party, provided,
however, that either party may assign its rights hereunder to any wholly owned
subsidiary of such party, provided that such party shall remain responsible to
perform its obligations hereunder.  In addition, after the Closing Date, Seller
may freely assign its rights to receive payment subject to the obligations
pertaining thereto, including Purchaser's right to offset in respect to
Purchaser's indemnification rights, under this Agreement to any other Person
without obtaining the consent or approval of any other Person; provided,
however, that Purchaser 

                                       21
<PAGE>
 
shall have the right to offset such rights to receive payment by indemnification
claims made by Purchaser pursuant to Section 11 hereof. Such right of offset
shall be limited to the aggregate amount of such claims which are pending
resolution or have been resolved in favor of Purchaser. All funds withheld
pursuant to such right of offset shall be deposited in an interest-bearing
escrow account pending final resolution of such claims for indemnification. All
disputes with respect to such right of offset shall be resolved by final and
binding arbitration.

     12.9 WAIVER.

                (A) No failure on the part of any Person to exercise any power,
right, privilege or remedy under this Agreement, and no delay on the part of any
Person in exercising any power, right, privilege or remedy under this Agreement,
shall operate as a waiver of such power, right, privilege or remedy; and no
single or partial exercise of any such power, right, privilege or remedy shall
preclude any other or further exercise thereof or of any other power, right,
privilege or remedy.

                (B) No Person shall be deemed to have waived any claim arising
out of this Agreement, or any power, right, privilege or remedy under this
Agreement, unless the waiver of such claim, power, right, privilege or remedy is
expressly set forth in a written instrument duly executed and delivered on
behalf of such Person; and any such waiver shall not be applicable or have any
effect except in the specific instance in which it is given.

          12.10 AMENDMENTS.  This Agreement may not be amended, modified,
altered or supplemented other than by means of a written instrument duly
executed and delivered on behalf of Purchaser and Seller.

          12.11 SEVERABILITY.  In the event that any provision of this
Agreement, or the application of any such provision to any Person or set of
circumstances, shall be determined to be invalid, unlawful, void or
unenforceable to any extent, the remainder of this Agreement, and the
application of such provision to Persons or circumstances other than those as to
which it is determined to be invalid, unlawful, void or unenforceable, shall not
be impaired or o therwise affected and shall continue to be valid and
enforceable to the fullest extent permitted by law.

          12.12 ENTIRE AGREEMENT.  The Transactional Agreements set forth the
entire understanding of the parties relating to the subject matter thereof and
supersede all prior agreements and understandings among or between any of the
parties relating to the subject matter thereof.

          12.13 CONSTRUCTION.

                (A) For purposes of this Agreement, whenever the context
requires: the singular number shall include the plural, and vice versa; the
masculine gender shall include the feminine and neuter genders; the feminine
gender shall include the masculine and neuter genders; and the neuter gender
shall include th e masculine and feminine genders.

                                       22
<PAGE>
 
                (B) The parties hereto agree that any rule of construction to
the effect that ambiguities are to be resolved against the drafting party shall
not be applied in the construction or interpretation of this Agreement.

                (C) As used in this Agreement, the words "include" and
"including," and variations thereof, shall not be deemed to be terms of
limitation, but rather shall be deemed to be followed by the words "without
limitation."

                (D) Except as otherwise indicated, all references in this
Agreement to "Sections" and "Exhibits" are intended to refer to Sections of this
Agreement and Exhibits to this Agreement.

          12.14 BULK TRANSFER LAWS.  Seller and Purchaser hereby acknowledge
that the provisions of Division 6 of the Uniform Commercial Code of the State of
California and the provisions of any other applicable laws relating to bulk
transfers of assets are not applicable.

          12.15 FEES AND EXPENSES.  Each party hereto shall pay all fees, costs
and expenses that it incurs in connection with the negotiation and preparation
of this Agreement and in carrying out the transactions contemplated hereby
(including, without limitation, all fees and expenses of its counsel and
accountants).

                                       23
<PAGE>
 
     The parties to this Agreement hereby execute and deliver this Agreement as
of the date first set forth above. Mr. Kingsborough's individual execution of
this Agreement pertains solely to Section 10.5.


                                              YES! ENTERTAINMENT CORPORATION,
                                              a Delaware corporation
 
 
 
                                              By:_____________________________
                                                 Donald D. Kingsborough
                                                 Chief Executive Officer

                                              WHAM-O, INC.
                                              a Delaware corporation
 
 
 
                                              By:_____________________________
                                                 Michael Cookson, President
                                                 and Chief Executive Officer
 
 
 
                                              ________________________________
                                              DONALD D. KINGSBOROUGH
 

                                       24
<PAGE>
 
                            SCHEDULES AND EXHIBITS


Schedule A:    Certain Definitions

Schedule B:    Disclosure Schedule


Exhibit A:     Specified Brands      
                                     
Exhibit B:     Specified Contracts   
                                     
Exhibit C:     Products and Equipment 

Exhibit D:     Bill of Sale and Assignment and Assumption Agreement

Exhibit E:     Opinion of Cooley Godward LLP


                                       25
<PAGE>
 
                                  SCHEDULE A

                              CERTAIN DEFINITIONS


          For purposes of the Agreement (including this Schedule A) the
following terms shall have the respective meanings set forth below:

     AGREEMENT.  "Agreement" shall mean the Asset Purchase Agreement to which
this Schedule A is attached (including the Disclosure Schedule), as it may be
amended from time to time.

     ASSETS.  "Assets" shall have the meaning set forth in Section 1.1.

     ASSUMED LIABILITIES.  "Assumed Liabilities" shall mean any and all
liabilities and obligations (whether known, unknown, accrued, absolute, matured,
unmatured, contingent or otherwise) (i) arising from Purchaser's operation of
the Business after the Closing Date, including obligations under the Specified
Contracts arising from Purchaser's sale of the Products following the Closing
Date and (ii) for all defective product returns after a period of ninety (90)
days following the Closing Date.

     BASE MARK.  "Base Mark" shall have the meaning set forth in Section 10.3.

     BUSINESS.  "Business" shall mean the sale, marketing, distribution and
advertising of the Specified Brands and the Products.

     CLAIM.  "Claim" shall have the meaning set forth in Section 4.1.

     CLOSING.  "Closing" shall have the meaning set forth in Section 1.12.

     CLOSING DATE.  "Closing Date" shall have the meaning set forth in Section
1.12.

     CODE.  "Code" means the Internal Revenue Code of 1986, as amended.  All
citations to provisions of the Code, or to the Treasury Regulations promulgated
thereunder, shall include any amendments thereto and any substitute or successor
provisions thereto.

     CONFIDENTIALITY AGREEMENT.  "Confidentiality Agreement" shall mean the
confidentiality agreement between Seller and Purchaser dated November 21, 1997.

     CONSENT.  "Consent" shall mean any approval, consent, ratification,
permission, waiver or authorization (including any Governmental Authorization).

     CONTRACT.  "Contract" shall mean any written, oral, implied or other
agreement, settlement, contract, understanding, arrangement, instrument, note,
guaranty, indemnity, representation, warranty, deed, assignment, power of
attorney, certificate, purchase order, work order, insurance policy, benefit
plan, commitment, covenant, assurance or undertaking of any nature.

                                       26
<PAGE>
 
     CONTRIBUTION MARGIN.  "Contribution Margin" shall have the meaning set
forth in Section 1.4(d).

     COST OF GOODS SOLD.  "Cost of Goods Sold" shall mean the sum of either (a)
manufactured costs plus quality assurance costs plus freight and duty, if any,
or (b) FOB Hong Kong price, as applicable, in each case plus the royalties paid
to licensors under the Specified Contracts.

     DAMAGES.  "Damages" shall include any loss, damage, liability, Taxes, costs
and expenses, including reasonable attorneys' fees and expenses; provided,
however, that for purposes of computing the amount of Damages incurred by either
party hereto (i) an amount shall be deducted equal to the amount of any tax
benefit directly or indirectly received or receivable by such party or any of
its affiliates in connection with such Damages or the circumstances giving rise
thereto, (ii) an amount shall be added equal to the amount of any tax detriment
directly or indirectly received or receivable by such party or any of its
affiliates in connection with such Damages or the circumstances giving rise
thereto and (iii) an amount shall be deducted equal to the amount of any
insurance proceeds directly or indirectly received or receivable by such party
or any of its affiliates in connection with such Damages or the circumstances
giving rise thereto.

     DISCLOSURE SCHEDULE.  "Disclosure Schedule" shall mean Schedule B hereto.

     ENTITY.  "Entity" shall mean any corporation (including any non-profit
corporation), general partnership, limited partnership, limited liability
partnership, joint venture, estate, trust, cooperative, foundation, society,
political party, union, company (including any limited liability company or
joint stock company), firm or other enterprise, association, organization or
entity.

     EQUIPMENT.  "Equipment shall have the meaning set forth in Section 1.1(d).

     ESCROW DEPOSIT.  "Escrow Deposit" shall mean the meaning set forth in
Section 1.4.

     ESTIMATED INVENTORY/MATERIALS VALUE. "Estimated Inventory/Materials Value"
shall have the meaning set forth in Section 1.4(b).

     EXECUTION DATE.  "Execution Date" shall have the meaning set forth in the
preamble to this Agreement.

     EXCLUDED ASSETS.  "Excluded Assets" shall have the meaning set forth in
Section 1.2.

     EQUIPMENT.  "Equipment" shall have the meaning set forth in Section 1.1(d).

     GOVERNMENTAL AUTHORIZATION.  "Governmental Authorization" shall mean any:
(a) permit, license, certificate, franchise, concession, approval, consent,
ratification, permission, clearance, confirmation, endorsement, waiver,
certification, designation, rating, registration, qualification or authorization
issued, granted, given or otherwise made available by or under the authority of
any Governmental Body or pursuant to any Legal Requirement; or (b) right under
any Contract with any Governmental Body.

                                       27
<PAGE>
 
     GOVERNMENTAL BODY.  "Governmental Body" shall mean any: (a) nation,
principality, state, commonwealth, province, territory, county, municipality,
district or other jurisdiction of any nature; (b) federal, state, local,
municipal, foreign or other government; (c) governmental or quasi-governmental
authority of any nature (including any governmental division, subdivision,
department, agency, bureau, branch, office, commission, council, board,
instrumentality, officer, official, representative, organization, unit, body or
Entity and any court or other tribunal); (d) multi-national organization or
body; or (e) individual, Entity or body exercising, or entitled to exercise, any
executive, legislative, judicial, administrative, regulatory, police, military
or taxing authority or power of any nature.

     INDEMNIFYING PARTY.  "Indemnifying Party" shall have the meaning set forth
in Section 11.6.

     INTELLECTUAL PROPERTY RIGHTS.  "Intellectual Property Rights" shall have
the meaning set forth in Section 2.6.

     INDEMNITEE.  "Indemnitee" shall have the meaning set forth in Section 11.6.

     INVENTORY.  "Inventory" shall have the meaning set forth in Section 1.1(c).

     INVENTORY/MATERIALS VALUE.  "Inventory/Materials Value" shall have the
meaning set forth in Section 1.3(b).

     LEGAL REQUIREMENT.  "Legal Requirement" shall mean any federal, state,
local, municipal, foreign or other law, statute, legislation, constitution,
principle of common law, resolution, ordinance, code, edict, decree,
proclamation, treaty, convention, rule, regulation, ruling, directive,
pronouncement, requirement, specification, determination, decision, opinion or
interpretation issued, enacted, adopted, passed, approved, promulgated, made,
implemented or otherwise put into effect by or under the authority of any
Governmental Body.

     LICENSED ARTICLES.  "LICENSED ARTICLES shall have the meaning set forth in
Section 10.3(a)

     LICENSED MARK.      "Licensed Mark" shall have the meaning set forth in
Section 10.3(a).

     LIMITATION TIME.    "Limitation Time" shall have the meaning set forth in
Section 4.1.

     MEGAMIKE BASE MARK.      "MEGAMIKE Base Mark" shall have the meaning set
forth in Section 10.3(a).

     MRS. FIELDS AGREEMENT.  "Mrs. Fields Agreement" shall have the meaning set
forth in Section 1.3(c).

     MRS. FIELDS VALUE.  "Mrs. Fields Value" shall have the meaning set forth in
Section 1.3(c).

                                       28
<PAGE>
 
     NET SALES.  "Net Sales" shall mean the net invoice price to customers
(which includes any sales discounts) less any defective return credits.

     NOTICE OF RIGHT OF FIRST OFFER.  "Notice of Right of First Offer" shall
have the meaning set forth in Section 10.2.

     OBJECTION NOTICE.  "Objection Notice" shall have the meaning set forth in
Section 1.8(a).

     ORDER.  "Order" shall mean any: (i) order, judgment, injunction, edict,
decree, ruling, pronouncement, determination, decision, opinion, verdict,
sentence, subpoena, writ or award issued, made, entered, rendered or otherwise
put into effect by or under the authority of any court, administrative agency or
other Governmental Body or any arbitrator or arbitration panel; or (ii) Contract
with any Governmental Body entered into in connection with any Proceeding.

     PACKAGING MATERIALS.  "Packaging Materials" shall have the meaning set
forth in Section 1.1(e).

     PERMITTED ENCUMBRANCE.  "Permitted Encumbrance" shall mean: (i) any
encumbrance for current taxes not yet due and payable; and (ii) minor
encumbrances that have arisen in the ordinary course of business and that do not
(in any case or in the aggregate) detract from the value of the assets subject
thereto.

     PERSON.  "Person" shall mean any individual, Entity or Governmental Body.

     PREPAID ROYALTY.  "Prepaid Royalty" shall have the meaning set forth in
Section 1.4(b).

     PROCEEDING.  "Proceeding" shall mean any claim action, suit, litigation,
arbitration, proceeding (including any civil, criminal, administrative,
investigative or appellate proceeding and any informal proceeding), prosecution,
contest, hearing, inquiry, inquest, audit, examination or investigation
commenced, brought, conducted or heard by or before, or otherwise involving, any
Governmental Body or any arbitrator or arbitration panel.

     PRODUCTS.  "Products" shall have the meaning set forth in Section 1.1(c).

     PURCHASE PRICE.  "Purchase Price" shall have the meaning set forth in
Section 1.3.

     QUARTERLY PAYMENT.  "Quarterly Payment" shall have the meaning set forth in
Section 1.4(c).

     QUALIFIED RETURNED PRODUCTS.  "Qualified Returned Products" shall have the
meaning set forth in Section 10.7

     RELATED PARTY.  Each of the following shall be deemed to be a "Related
Party": (a) each individual who is, or who has at any time been, a shareholder
of the Seller; (b) each (i) parent, (ii) sibling, (iii) child or (iv) spouse of
any individual described in clauses (i), (ii) or (iii), of each of the
individuals referred to in clause "(a)" above; and (c) any Entity (other than
the Seller) in which any one of the individuals referred to in clauses "(a)" and
"(b)" above holds or held (or in 

                                       29
<PAGE>
 
which more than one of such individuals collectively hold or held), beneficially
or otherwise, a controlling interest or a material voting, proprietary or equity
interest.

     REPRESENTATIVES.  "Representatives" shall mean officers, directors,
employees, agents, attorneys, accountants and advisors.

     ROYALTY.  "Royalty" shall have the meaning set forth in Section 1.3(d).

     ROYALTY DISPUTE NOTICE.  "Royalty Dispute Notice" shall have the meaning
set forth in Section 1.7.

     ROYALTY REPORT.  "Royalty Report" shall have the meaning set forth in
Section 1.6.

     SPECIFIED BRANDS.  "Specified Brands" shall have the meaning set forth in
Section 1.1(a).

     SPECIFIED CONTRACTS.  "Specified Contracts" shall have the meaning set
forth in Section 1.1(b).

     TAXES.  "Taxes" means any and all federal, state, local and foreign taxes,
assessments and other governmental charges, duties, impositions and liabilities,
including, without limitation, taxes based upon or measured by gross receipts,
income, profits, sales, use and occupation, and value added, ad valorem,
transfer, gains, franchise, withholding, payroll, recapture, employment, excise,
unemployment, insurance, social security, business license, occupation, business
organization, stamp, environmental and property taxes, together with all
interest, penalties and additions imposed with respect to such amounts.  For
purposes of this Agreement, "Taxes" also includes any obligations under any
agreements or arrangements with any person with respect to the liability for or
sharing of Taxes (including pursuant to Treas. Reg. (S) 1.1502-6 or comparable
provisions of state, local or foreign tax law) and including liability for Taxes
as transferee or successor, by contract or otherwise.

     TRANSACTIONAL AGREEMENTS.  "Transactional Agreements" shall consist of this
Agreement, the Bill of Sale and Assignment and Assumption Agreement, the Sales
Representative Agreement and the Distribution Agreement, all as contemplated
hereby.

     YES! BASE MARK.     YES! Base Mark shall have the meaning set forth in
Section 10.3(a).

                                       30
<PAGE>
 
                                  SCHEDULE B

                              DISCLOSURE SCHEDULE

This Disclosure Schedule is being furnished by YES! Entertainment Corporation
("Seller") to Purchaser in connection with the execution and delivery of that
certain Asset Purchase Agreement dated as of February 27, 1998 between Seller
and Purchaser (the "Agreement").  Unless the context otherwise requires, all
capitalized terms used in this Disclosure Schedule shall have the respective
meanings assigned to them in the Agreement.

     No reference to or disclosure of any item or other matter in this
Disclosure Schedule shall be construed as an admission or indication that such
item or other matter is material or that such item or other matter is required
to be referred to or disclosed in this Disclosure Schedule.  No reference in
this Disclosure Schedule to any agreement or document shall be construed as an
admission or indication that such agreement or document is enforceable or
currently in effect or that there are any obligations remaining to be performed
or any rights that may be exercised under such agreement or document.  No
disclosure in this Disclosure Schedule relating to any possible breach or
violation of any agreement, law or regulation shall be construed as an admission
or indication that any such breach or violation exists or has actually occurred.

     This Disclosure Schedule and the information and disclosures contained in
this Disclosure Schedule are intended only to explain, qualify and limit the
representations, warranties and covenants of Seller contained in the Agreement
and shall not be deemed to expand in any way the scope or effect of any of such
representations, warranties or covenants.

     Notwithstanding anything to the contrary contained in this Disclosure
Schedule or in the Agreement, the information and disclosures contained in each
section of this Disclosure Schedule shall be deemed to be disclosed and
incorporated by reference in each of the other sections of this Disclosure
Schedule as though fully set forth in such other sections (whether or not
specific cross-references are made), and shall be deemed to qualify and limit
all representations, warranties and covenants of Seller contained in the
Agreement unless the context would indicate otherwise.

     The bold-faced headings contained in this Disclosure Schedule are included
for convenience only, and are not intended to limit the effect of the
disclosures contained in this Disclosure Schedule or to expand the scope of the
information required to be disclosed in this Disclosure Schedule.

SECTION 2.1:

Seller is qualified to do business as a foreign corporation in California,
Massachusetts and New York.

SECTION 2.3:   All the Assets, properties and rights (including Intellectual
Property Rights) licensed pursuant to the agreements set forth in Exhibit B
hereof.

                                       31
<PAGE>
 
SECTION 2.6:   Certain of the Assets consist of license rights pursuant to the
agreements listed in Exhibit B.  Refer to Section 2.9 below.

SECTION 2.9:

With respect to the claims made by Machina, Inc. ("Machina") as set forth below,
the license agreements which are the subject of such claims relate only to the
Seller's Power Penz, Mega Mouth and Yak Bak products.  Such claims are relevant
to the Assets only because Machina has included the Seller's Mega Mike product
in its allegations.  The Seller's Mega Mike product was internally created and
developed by the Seller.  The Seller believes that Machina's claims regarding
the Mega Mike product are without merit.

     (A) YES! Entertainment Corporation v. Machina, Inc. American Arbitration
Association Case No. 74-133-1306-97.  On December 19, 1997, the Seller filed a
demand for arbitration seeking declaratory judgment concerning the
interpretation of several license agreements with respondent Machina, as well as
rescission of certain other contracts.  On January 8, 1998, Machina filed an
answer generally denying the Seller's claims and counterclaiming for payment of
royalties.  On January 17, 1998, the Seller filed a response generally denying
the allegations set forth in Machina's counterclaim and raising certain
affirmative defenses in response thereto.

     (B) Machina, Inc. v. YES! Entertainment Corporation.  Alameda County
Superior Court (Eastern Division), Case No. V014680-7.  On January 27, 1998,
plaintiff Machina filed a verified complaint seeking a temporary restraining
order, preliminary injunction, and permanent injunction specifically prohibiting
the Seller from showing certain products at the New York Toy Fair and generally
barring the Seller from continuing to market, manufacture and sell certain
products pursuant to license agreements purportedly terminated by Machina (the
same agreements at issue in the arbitration).  The Seller successfully opposed
Machina's ex parte application for a temporary restraining order (denied on
January 27, 1998) and subsequent application for preliminary injunction (denied
on February 5, 1998).  The Seller's response to Machina's complaint is due
February 26, 1998.

     (C) On December 16, 1996, Seller's insurance carrier, Arthur J. Gallagher &
Co., received notice of a claim relating to Seller's Mega Mike product, alleging
that the product had caused burns on the lips and tongue of the claimant.  The
Seller believes that such claim is without merit and to the Seller's knowledge,
no legal action has been filed against the Company relating to this matter.

                                       32
<PAGE>
 
SECTION 2.10:

Seller will obtain consents from the following parties:  Baskin-Robbins USA,
Co., Mrs. Fields Development Corporation and BNY Financial Corporation.

SECTION 2.15:

With respect to the claims made by Machina, Inc. ("Machina") as set forth below,
the license agreements which are the subject of such claims relate only to the
Seller's Power Penz, Mega Mouth and Yak Bak products.  Such claims are relevant
to the Assets only because Machina has included the Seller's Mega Mike product
in its allegations.  The Seller's Mega Mike product was internally created and
developed by the Seller.  The Seller believes that Machina's claims regarding
the Mega Mike product are without merit.

     (A) YES! Entertainment Corporation v. Machina, Inc. American Arbitration
Association Case No. 74-133-1306-97.  On December 19, 1997, the Seller filed a
demand for arbitration seeking declaratory judgment concerning the
interpretation of several license agreements with respondent Machina, Inc.
("Machina"), as well as rescission of certain other contracts.  On January 8,
1998, Machina filed an answer generally denying the Seller's claims and
counterclaiming for payment of royalties.  On January 17, 1998, the Seller filed
a response generally denying the allegations set forth in Machina's counterclaim
and raising certain affirmative defenses in response thereto.

     (B) Machina, Inc. v. YES! Entertainment Corporation.  Alameda County
Superior Court (Eastern Division), Case No. V014680-7.  On January 27, 1998,
plaintiff Machina, Inc. ("Machina") filed a verified complaint seeking a
temporary restraining order, preliminary injunction, and permanent injunction
specifically prohibiting the Seller from showing certain products at the New
York Toy Fair and generally barring the Seller from continuing to market,
manufacture and sell certain products pursuant to license agreements purportedly
terminated by Machina (the same agreements at issue in the arbitration).  The
Seller successfully opposed Machina's ex parte application for a temporary
restraining order (denied on January 27, 1998) and subsequent application for
preliminary injunction (denied on February 5, 1998).  The Seller's response to
Machina's complaint is due February 26, 1998.

     (C) Lawrence Productions has notified the Seller of its claim that the
Seller's Baskin-Robbins ice cream maker product infringed upon a design patent
owned by Lawrence Productions.  Seller entered into a license agreement with
Lawrence Productions, pursuant to which Lawrence Productions agreed to grant to
the Seller a nonterminable, worldwide license for 1.25% paid up royalty over a
term of six years.  Seller has obtained a release from Lawrence Productions.

     (D) On December 16, 1996, Seller's insurance carrier, Arthur J. Gallagher &
Co., received notice of a claim relating to Seller's Mega Mike product, alleging
that the product had caused burns on the lips and tongue of the claimant.  The
Seller believes that such claim is without merit and to the Seller's knowledge,
no legal action has been filed against the Seller relating to this matter.

                                       33
<PAGE>
 
SECTION 2.17:

The Company has the following wholly-owned subsidiaries:

     (a) YES! Entertainment International, a Cayman Island corporation ("YES!
International").  The Company owns all of the capital stock of YES!
International (except for nominee stock).  Two-thirds of the capital stock has
been pledged to BNY Financial Corporation.  YES! International, in turn, holds
all of the capital stock (except for nominee stock) of Entertainment Products,
Ltd., a Hong Kong corporation, which coordinates the Company's Asian
manufacturing and international sales program.

     (b) YES! Entertainment (U.K.), U.K. corporation ("YES! UK").  The Company
owns all of the capital stock of YES! UK.  YES! UK is not currently active.

     (c) FamilyWise, Inc., a California corporation wholly owned by YES!
California.  This subsidiary is not currently active and is being dissolved.

SECTION 2.18:

Lawrence Productions has notified the Seller of its claim that the Seller's
Baskin-Robbins ice cream maker product infringed upon a design patent owned by
Lawrence Productions.  The Seller entered into a license agreement with Lawrence
Productions, pursuant to which Lawrence Productions agreed to grant to the
Seller a nonterminable, worldwide license for 1.25% paid-up royalty over a term
of six years.  Seller has obtained a release from Lawrence Productions.

                                       34
<PAGE>
 
                                   EXHIBIT A

                                SPECIFIED BRANDS

1.  YES! Girl

2.  Dance Studio

3.  Cheerleading Studio

4.  Aerobics Studio

5.  Ms. Mega Mike

                                       1
<PAGE>
 
                                   EXHIBIT B

                              SPECIFIED CONTRACTS

1.  License Agreement dated February 10, 1997 between Baskin-Robbins USA, CO.
and YES! Entertainment Corporation (the "Baskin-Robbins Agreement").

2.  License Agreement dated February 23, 1998 by and between Baskin-Robbins
International Company and YES! Entertainment Corporation.

3.  License Agreement dated September 30, 1995 between Mrs. Fields Development
Corporation and YES! Entertainment Corporation (the "Mrs. Fields Agreement").

4.  Product Development and License Agreement dated February 1997 between YES!
Entertainment Corporation, Michael Trunfio and Arthur Venditti.

5.  Royalty Agreement dated February 20, 1997 between YES! Entertainment
Corporation and Shoot The Moon Products II.

6.  Royalty Agreement dated December 27, 1995 between YES! Entertainment
Corporation and Shoot The Moon, Inc.

7.  YES! Girl Promotion Agreement dated August 27, 1997 by and between YES!
Entertainment Corporation and National Cheerleaders Association.

8.  License Agreement dated February 10, 1998 by and between the YES!
Entertainment Corporation and Lawrence Product Development, Inc.

                                       2
<PAGE>
 
                                   EXHIBIT C

                             PRODUCTS AND EQUIPMENT

The following is a list of Seller's Products.  A more specific itemization of
same, the Inventory Statement, is set forth on the attached pages.  Equipment is
described in the Sections labeled "Tooling."

1.  YES! Girl line of products which is comprised entirely of the following
products:  Dance Studio; Cheerleading Studio; Aerobics Studio; Ms. Mega Mike,
and which does not include Ms. Yak!

2.  Mrs. Fields Baking Factory.
       a.  Mrs. Fields mixes
       b.  Mrs. Fields accessories

3.  Baskin-Robbins Ice Cream Maker.
       a.  Baskin-Robbins mixes
       b.  Baskin-Robbins accessories
       c.  Baskin-Robbins Smoothie and Shake Maker

4.  Pizza Maker

5.  Icee Maker

                                       3
<PAGE>
 
UPON REQUEST, THE REGISTRANT AGREES TO FURNISH THE COMMISSION WITH
SUPPLEMENTAL COPIES OF EXHIBIT D, THE BILL OF SALE AND ASSIGNMENT AND
ASSUMPTION AGREEMENT, AND EXHIBIT E, OPINION OF COOLEY GODWARD LLP.

                                       4

<PAGE>
 
                                                                     EXHIBIT 2.2

                AMENDMENT NO. 1 TO THE ASSET PURCHASE AGREEMENT
                            DATED FEBRUARY 27, 1998
                                BY AND BETWEEN
            YES! ENTERTAINMENT CORPORATION, A DELAWARE CORPORATION,
                                      AND
                     WHAM-O, INC., A DELAWARE CORPORATION


          THIS AMENDMENT NO. 1 (the "Amendment Agreement") to the Asset Purchase
Agreement (the "Asset Purchase Agreement") dated as of February 27, 1998 by and
between YES! Entertainment Corporation, a Delaware corporation ("Seller"), and
Wham-O, Inc., a Delaware corporation ("Purchaser"), is entered into as of March
20, 1998.  All terms used herein not otherwise defined herein shall have the
respective meanings assigned to them in the Asset Purchase Agreement.

                                   RECITALS

          WHEREAS, on February 27, 1998, Seller and Purchaser executed the Asset
Purchase Agreement which provided for the purchase, subject to the terms and
conditions therein, by Purchaser of certain assets from Seller; and

          WHEREAS, Seller and Purchaser have agreed to amend the Asset Purchase
Agreement to reflect their agreement regarding the purchase of the Assets.

                                   AGREEMENT

          NOW, THEREFORE, in consideration of the mutual agreements contained in
this Amendment Agreement, the parties hereto agree as follows:

SECTION 1.  PURCHASE PRICE.

     Section 1.3(d) of the Asset Purchase Agreement is hereby amended and
restated in its entirety to read as follows:

     "(D)  two percent (2%) of the Net Sales of the Products by Purchaser,
     excluding the Baskin-Robbins Ice Cream Maker, from the Closing Date through
     the seventh anniversary of the Closing Date, and one percent (1%) of Net
     Sales of the Baskin-Robbins Ice Cream Maker by Purchaser, from the Closing
     Date through the third anniversary of the Closing Date, which in no case
     shall exceed an aggregate of $5,500,000 (the "Royalty")."

SECTION 2.  PAYMENT OF PURCHASE PRICE.

     Section 1.4(c) of the Asset Purchase Agreement is hereby amended and
restated in its entirety to read as follows:

                                       1.
<PAGE>
 
     "(C)  The Royalty, as determined pursuant to Sections 1.3(d) and 1.6, shall
     be due and payable thirty (30) days after the end of each calendar quarter
     for the immediately preceding quarter, beginning July 30, 1998 (each a
     "Quarterly Payment").  The Prepaid Royalty shall be credited toward
     Quarterly Payments due and the first such Quarterly Payment shall include
     Royalties for the period from the Closing Date through June 30, 1998.  In
     addition, the Residual Offset Amount (as defined in Section 1.8(b)), if
     any, shall be credited toward Quarterly Payments due.  The amount by which
     the Royalty payments due in any one-year period ending on March 31 exceed
     $800,000 shall be accrued and one fourth of such excess amount shall be
     added to the Royalty payments due in each quarter of the subsequent year.
     If a Quarterly Payment is not made within thirty (30) days of the date it
     is due, Purchaser shall immediately pay an amount equal to 50% of such
     Quarterly Payment, in addition to such Quarterly Payment, which amount
     shall be credited toward any Royalty amount due or that will become due.
     If such Quarterly Payment is not made within seven (7) months of the date
     it is due, Purchaser shall immediately pay $800,000, which amount shall be
     credited to the Royalty amounts due in such year."

SECTION 3.  DETERMINATION OF INVENTORY/MATERIALS VALUE.

     Section 1.5 of the Asset Purchase Agreement is hereby amended and restated
in its entirety to read as follows:

     "1.5 DETERMINATION OF INVENTORY/MATERIALS VALUE.  On or before the date
     that the Inventory and Packaging Materials are shipped from Seller to
     Purchaser, Ernst & Young LLP or another independent third party mutually
     agreed upon by Purchaser and Seller shall take a physical count of the
     Inventory and Packaging Materials.  The Inventory/Materials Value and any
     adjustments thereto shall be determined by the parties in accordance with
     the following principles:  Inventory and Packaging Materials shall be
     valued on an item-by-item basis at cost, with all unmarketable or damaged
     Inventory or Packaging Materials valued at zero."

SECTION 4.  RESOLUTION OF DISPUTE REGARDING INVENTORY/MATERIALS VALUE OR MRS.
          FIELDS VALUE.

          Section 1.8(b) of the Asset Purchase Agreement is hereby amended and
restated in its entirety to read as follows:

     "(B)  Within three (3) business days of the final determination of the
     Inventory/Materials Value, Purchaser shall pay to Seller the amount by
     which the Inventory/Materials Value exceeds 80% of the Estimated
     Inventory/Materials Value, or Seller shall pay to Purchaser the amount by
     which 80% of the Estimated Inventory/Materials Value exceeds the
     Inventory/Materials Value, as the case may be.  Any payment due to Seller
     pursuant to this Section shall be offset by $235,917 (the "Offset Amount"),
     and the balance remaining, if any, of the Offset Amount shall be the
     Residual Offset Amount."

                                       2.
<PAGE>
 
SECTION 5.  DELIVERIES ON THE CLOSING DATE.

     Section 9(b) of the Asset Purchase Agreement is hereby amended and restated
in its entirety to read as follows:

     "(B)  On the Closing Date, each of Seller and Purchaser shall execute and
     deliver to the other party a Transition Services Agreement pertaining to
     transition services to be provided in connection with this transaction."

SECTION 6.  SCHEDULE B - DISCLOSURE SCHEDULE.

     Schedule B to the Asset Purchase Agreement is hereby updated, amended and
restated in its entirety to read as attached hereto.

SECTION 7.  EXHIBIT B - SPECIFIED CONTRACTS.

     Exhibit B to the Asset Purchase Agreement is hereby updated, amended and
restated in its entirety to read as attached hereto.

                                       3.
<PAGE>
 
          IN WITNESS WHEREOF, the parties have executed this Amendment No. 1 to
the Asset Purchase Agreement dated February 27, 1998 by and between YES!
Entertainment Corporation, a Delaware corporation and Wham-O, Inc., a Delaware
corporation, as of the date first set forth above.

                              YES! ENTERTAINMENT CORPORATION,
                              a Delaware corporation


                              By:  ____________________________
                                   Donald D. Kingsborough
                                   Chief Executive Officer
                              


                              WHAM-O, INC.,
                              a Delaware corporation


                              By:  ____________________________
                                   Michael Cookson, President
                                   and Chief Executive Officer
                              


                              __________________________________
                              DONALD D. KINGSBOROUGH


<PAGE>
 
                                                                    Exhibit 99.1

Monday March 2, 8:10 am Eastern Time

Company Press Release

YES! Entertainment Announces Wham-O, Inc. Will Acquire the Assets of Two
Business Units for $10.4 Million Plus Royalties and Contingencies

PLEASANTON, Calif.--(BUSINESS WIRE)--March 2, 1998--YES! Entertainment
(NASDAQ:YESS - news) today announced that it has entered into a definitive
agreement for Wham-O, Inc. to purchase the assets of its Food and Girls
Activity business units. The total purchase price includes $10.4 million in
cash for purchase of the lines and related inventory (subject to adjustment
on the closing date), a $2.5 million contingency payment to be earned based
upon certain performance criteria for the Food line in the first year, and
royalties of up to $5.5 million over a seven year period.

Leading products presently sold by YES! include Mrs. Fields Baking Factory
and Baskin-Robbins Ice Cream Maker in the Food category and Dance Studio
and Cheerleading Studio in the Girls category.

Mark Shepherd, Chief Operating Officer stated, ``The sale of these assets
is the most expedient and non-dilutive means of raising capital, while
positioning us to launch our 1998 and 1999 new product offerings. After an
extremely difficult 1997, which includes a disappointing fourth quarter,
this is an integral step toward achieving our goal of consistent
profitability.''

In 1998, YES! plans to launch an updated computer/video interactive Teddy
Ruxpin into the electronic plush toy segment, expand its line of
Speedloader water guns, extend its successful YakBak line with a series of
LCD animation products and add sound features and playsets to enhance the
play environment in its Air Vector line.

YES! Entertainment Corporation develops, manufactures and markets toys and
other children's products, including a variety of interactive products.
YES! uses innovative technology to design products that are fun for
children and build on their natural creativity.

(c) 1998 YES! Entertainment Corporation. All rights reserved. YES! is a
registered trademark and Speedloader, YakBak and Air Vector are registered
trademarks of YES! Entertainment Corporation.

This press release includes certain forward looking statements about the
Company that are based on management's current expectations. Actual results
may differ materially as a result of any one or more of the risks
identified in the Company's filings under the Securities and Exchange Act
of 1934, in particular in the section captioned ``Business Factors'' of the
Company's Form 10-Q filed and which will be filed, with the Securities
Exchange Commission for the quarter ended June 30, 1997 and September 30,
1997, respectively.
- ---------------
Contact:

    YES! Entertainment Corporation
    Mark Shepherd (COO) or
    Michael Dittmann (CFO), 510/847-9444
         or
    Lippert/Heilshorn & Associates, Inc.
    Lillian Armstrong, 415/433-3777
    [email protected]
         or
    John Heilshorn, 212/838-3777
    [email protected]


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