ASB FINANCIAL CORP /OH
DEF 14A, 1996-09-18
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                           SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934


Filed by the  Registrant [ X ]
Filed by a Party other than the Registrant [  ]
Check the appropriate box:

[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by
     Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                              ASB FINANCIAL CORP.
               (Name of Registrant as Specified In Its Charter)

   -------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  $125 per Exchange Act Rules O-11(c)(1)(ii),  14a-6(i)(1),  14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.

[ ]  $500 per each party to the  controversy  pursuant  to  Exchange  Act Rule
     14a-6(i)(3).

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and O-11.

     1)   Title of each class of securities to which transaction applies:
          ___________________________________________________________________

     2)   Aggregate number of securities to which transaction applies:
          ___________________________________________________________________

     3)   Per unit price or other  underlying  value of  transaction  computed
          pursuant  to  Exchange  Act Rule O-11 (Set forth the amount on which
          the filing fee is calculated and state how it was determined):
          ___________________________________________________________________

     4)   Proposed maximum aggregate value of transaction:
          ___________________________________________________________________

     5)   Total fee paid:
          ___________________________________________________________________

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided  by  Exchange  Act
     Rule  O-11(a)(2) and identify the filing for which the offsetting fee was
     paid previously.  Identify the previous filing by registration  statement
     number, or the Form or Schedule and the date of its filing.

      1)    Amount Previously Paid:
            ____________________________________________________
      2)    Form, Schedule or Registration Statement No.:
            ____________________________________________________
      3)    Filing Party:
            ____________________________________________________
      4)    Date Filed:
            ____________________________________________________


<PAGE>



                              ASB FINANCIAL CORP.

                            503 Chillicothe Street
                            Portsmouth, Ohio 45662
                                (614) 354-3177

                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

     Notice is hereby given that the 1996 Annual  Meeting of  Shareholders  of
ASB Financial  Corp.  ("ASB") will be held at the Holiday Inn,  U.S.  Route 23
North,  Portsmouth,  Ohio 45662, on October 23, 1996 at 11:00 a.m., local time
(the "Annual  Meeting"),  for the  following  purposes,  all of which are more
completely set forth in the accompanying Proxy Statement:

1.   To elect three directors of ASB for terms expiring in 1998;

2.   To ratify the selection of Grant  Thornton LLP as the auditors of ASB for
     the current fiscal year; and

3.   To transact  such other  business as may properly  come before the Annual
     Meeting or any adjournments thereof.

     Only  shareholders of ASB of record at the close of business on September
6,  1996,  will be  entitled  to  receive  notice of and to vote at the Annual
Meeting and at any adjournments  thereof.  Whether or not you expect to attend
the Annual Meeting,  we urge you to consider the accompanying  Proxy Statement
carefully  and to SIGN,  DATE AND PROMPTLY  RETURN THE ENCLOSED  PROXY SO THAT
YOUR SHARES MAY BE VOTED IN ACCORDANCE  WITH YOUR WISHES AND THE PRESENCE OF A
QUORUM MAY BE  ASSURED.  The  giving of a Proxy does not affect  your right to
vote in person in the event you attend the Annual Meeting.

                                            By Order of the Board of Directors





Portsmouth, Ohio                                  Gerald R. Jenkins, President
September 20, 1996


<PAGE>

                              ASB FINANCIAL CORP.
                            503 Chillicothe Street
                            Portsmouth, Ohio 45662
                                (614) 354-3177

                                PROXY STATEMENT

                                    PROXIES

     The  enclosed  Proxy is being  solicited by the Board of Directors of ASB
Financial Corp.  ("ASB") for use at the 1996 Annual Meeting of Shareholders of
ASB to be held at the  Holiday  Inn,  U.S.  Route 23 North,  Portsmouth,  Ohio
45662, on October 23, 1996, at 11:00 a.m., local time, and at any adjournments
thereof (the "Annual  Meeting").  Without affecting any vote previously taken,
the Proxy may be revoked by a shareholder  executing a later dated proxy which
is  received  by ASB  before  the Proxy is  exercised  or by giving  notice of
revocation to ASB in writing or in open meeting before the Proxy is exercised.
Attendance at the Annual Meeting will not, of itself, revoke a Proxy.

     Each properly executed Proxy received prior to the Annual Meeting and not
revoked  will be voted as  specified  thereon  or, in the  absence of specific
instructions to the contrary, will be voted:

               FOR the  reelection  of Messrs.  Victor W. Morgan and Robert M.
               Smith and Dr. Louis M.  Schoettle as directors of ASB for terms
               expiring in 1998; and

               FOR the  ratification  of the  selection of Grant  Thornton LLP
               ("Grant  Thornton")  as the  auditors  of ASB for  the  current
               fiscal year.

     Proxies may be solicited by the directors,  officers and other  employees
of ASB and American Savings Bank, fsb ("American"), in person or by telephone,
telegraph or mail only for use at the Annual Meeting. Such Proxies will not be
used for any other  meeting.  The cost of soliciting  Proxies will be borne by
ASB.

     Only  shareholders  of record as of the close of business on September 6,
1996 (the "Voting Record Date"),  are entitled to vote at the Annual  Meeting.
Each such  shareholder will be entitled to cast one vote for each share owned.
ASB's  records  disclose  that,  as of the  Voting  Record  Date,  there  were
1,713,960 votes entitled to be cast at the Annual Meeting.

     This Proxy  Statement is first being mailed to  shareholders of ASB on or
about September 20, 1996.


                                 VOTE REQUIRED

Election of Directors

     Under Ohio law and ASB's Code of  Regulations  (the  "Regulations"),  the
three  nominees  receiving  the  greatest  number of votes  will be elected as
directors.  Shares  as to which  the  authority  to vote is  withheld  are not
counted  toward  the  election  of  directors  or toward the  election  of the
individual  nominees  specified  on the Proxy.  If the  accompanying  Proxy is
signed and dated by the  shareholder  but no vote is  specified  thereon,  the
shares held by such  shareholder will be voted FOR the reelection of the three
nominees.

Ratification of Selection of Auditors

     The  affirmative  vote  of  the  holders  of a  majority  of  the  shares
represented in person or by proxy at the Annual Meeting is necessary to ratify
the selection of Grant  Thornton as the auditors of ASB for the current fiscal
year. The effect of an abstention is the same as a vote against  ratification.
If the  accompanying  Proxy is signed and dated by the shareholder but no vote
is specified  thereon,  the shares held by such  shareholder will be voted FOR
the ratification of the selection of Grant Thornton as auditors.


                                     -1-
<PAGE>



             VOTING SECURITIES AND OWNERSHIP OF CERTAIN BENEFICIAL
                             OWNERS AND MANAGEMENT

     The following  table sets forth certain  information  with respect to the
only person  known to ASB to own  beneficially  more than five  percent of the
outstanding common shares of ASB as of August 31, 1996:

                               Amount and Nature of            Percent of
Name and Address               Beneficial Ownership        Shares Outstanding
- - ----------------               --------------------        ------------------

First Bankers Trust, N.A.          126,960 (1)                   7.41%
1201 Broadway
Quincy, Illinois 62301

- - ---------------------------

(1)  Consists of the shares held by First Bankers  Trust,  N.A. as the Trustee
     for the ASB Financial Corp. Employee Stock Ownership Plan (the "ESOP").

     The following  table sets forth certain  information  with respect to the
number of common shares of ASB beneficially  owned by each director of ASB and
by all  directors  and  executive  officers of ASB as a group as of August 31,
1996:

<TABLE>
                                                         Amount and Nature of
                                                         Beneficial Ownership
                                                 -------------------------------------
                                                 Sole Voting and     Shared Voting and        Percent of
Name and Address(1)                              Investment Power     Investment Power    Shares Outstanding
- - -------------------                              ----------------    -----------------    ------------------
<S>                                                   <C>                  <C>                   <C>  
William J. Burke                                      14,408               16,361                1.80%
Lee O. Fitch                                          89,569 (2)            7,265                5.65
Gerald R. Jenkins                                     12,708               18,719                1.83
Victor W. Morgan                                      15,372               15,269                1.79
Louis M. Schoettle, M.D.                                   -               32,215                1.88
Robert M. Smith                                        6,879               14,944                1.27
All directors and executive officers of ASB 
    as a group (9 persons)                           141,314              118,899               15.12%

</TABLE>
- - -----------------------------

(1)  Each of the persons  listed in this table may be contacted at the address
     of ASB.

(2)  This number includes 68,588 shares held by the American Savings Bank, fsb
     Management Recognition Plan and Trust Agreement (the "MRP"), with respect
     to which Mr. Fitch has sole voting power as Trustee of the MRP.


                                     -2-

<PAGE>


                              BOARD OF DIRECTORS

Election of Directors

     The  Regulations  provide  for a Board  of  Directors  consisting  of six
persons. Each of the directors of ASB is also a director of American.

     In accordance with Section 2.03 of the Regulations, nominees for election
as  directors  may be  proposed  only  by the  directors  or by a  shareholder
entitled to vote for  directors if such  shareholder  has  submitted a written
nomination to the Secretary of ASB by the later of the August 15th immediately
preceding the annual  meeting of  shareholders  or the sixtieth day before the
first  anniversary of the most recent annual meeting of shareholders  held for
the election of directors.  Each such written  nomination must state the name,
age, business or residence address of the nominee, the principal occupation or
employment  of the  nominee,  the number of common  shares of ASB owned either
beneficially  or of record by each such  nominee  and the  length of time such
shares have been so owned.

     The Board of Directors  proposes the reelection of the following  persons
to terms which will expire in 1998:

<TABLE>

                                                                           Director           Director
                                                                            of ASB           of American
Name                            Age(1)      Position(s) Held               Since (2)            Since
- - ----                            ------      ----------------               ---------         -----------
<S>                               <C>       <C>                              <C>                <C> 
Victor W. Morgan                  69        Director                         1995               1978
Louis M. Schoettle, M.D.          70        Director                         1995               1975
Robert M. Smith                   50        Director and Vice President      1995               1985

</TABLE>
- - -----------------------------

(1)  As of September 15, 1996.

(2)  Each nominee  became a director of ASB in connection  with the conversion
     of  American  from  mutual  to  stock  form  (the  "Conversion")  and the
     formation of ASB as the holding company for American.


If any nominee is unable to stand for election, any Proxies granting authority
to vote for such  nominee  will be voted for such  substitute  as the Board of
Directors recommends.

     The following  directors  will continue to serve after the Annual Meeting
for the terms indicated:

<TABLE>
                                                                 Director        Director of
                                                                  of ASB          American
Name                    Age(1)        Position(s) Held           Since (2)          Since          Term Expires
- - ----                    ------        ----------------           ---------       -----------       ------------
<S>                       <C>          <C>                         <C>              <C>                <C> 
William J. Burke          55           Director                    1995             1977               1997
Lee O. Fitch              80           Director                    1995             1979               1997
Gerald R. Jenkins         61           Director and President      1995             1968               1997

</TABLE>
- - -----------------------------

(1)  As of September 15, 1996.

(2)  Each director became a director of ASB in connection with the Conversion.


     Mr. Burke is a director,  the chief  executive  officer and the marketing
manager  of OSCO  Industries,  Inc.,  a  manufacturing  company  which has its
principal place of business in Portsmouth,  Ohio. He has been employed by OSCO
Industries, Inc., since 1977.

                                     -3-
<PAGE>


     Mr. Fitch is a shareholder and director of the law firm of Miller,  Searl
and Fitch,  L.P.A.  He has  practiced  law with Miller,  Searl and Fitch since
1950.

     Mr.  Jenkins,  the  President  and  Chief  Executive  Officer  of ASB and
American,  has been  employed  by  American  since  1967.  Prior  to  becoming
President in 1983, he held various positions at American  including  Secretary
and Vice President.

     Mr.  Morgan  retired in 1990 after  over 40 years with  Morgan  Brothers,
Inc., a retail jewelry business in Portsmouth.  At the time of his retirement,
he was President of Morgan Brothers, Inc.

     Dr.  Schoettle  is a physician.  He retired from active  practice in 1994
after over 35 years of practicing  medicine in Portsmouth.  Dr. Schoettle also
owns and operates a 1,100 acre farm.

     Mr. Smith has been  employed by American  since 1966 and is currently the
Executive Vice President and chief financial officer of American, positions he
has held since 1988. He also  currently  serves ASB as Vice  President.  Prior
positions held by Mr. Smith with American include Secretary and Treasurer.

Meetings of Directors

     The Board of Directors of ASB met 10 times for  regularly  scheduled  and
special meetings. Each director attended at least 75% of the aggregate of such
meetings and all committee meetings of which such director was a member.

     Each  director  of ASB is also a  director  of  American.  The  Board  of
Directors  of  American  met 13 times  for  regularly  scheduled  and  special
meetings during the fiscal year ended June 30, 1996. Each director attended at
least 75% of the  aggregate of such meetings and all meetings of committees of
the Board of Directors of which such director was a member.

Committees of Directors

     The Board of Directors of ASB has an Audit  Committee  and a Stock Option
Committee. The Board of Directors of ASB does not have a Nominating Committee.

     The Audit Committee recommends audit firms to the full Board of Directors
and reviews and approves the annual  independent audit report.  The members of
the Audit Committee are Messrs. Burke and Morgan and Dr. Schoettle.  The Audit
Committee met once during the fiscal year ended June 30, 1996.

     The Stock Option  Committee is responsible  for  administering  the Stock
Option Plan, including interpreting the Stock Option Plan and awarding options
pursuant to its terms. Its members are Messrs.  Burke,  Fitch and Morgan.  The
Stock Option Committee met once during the fiscal year ended June 30, 1996.

     The Board of Directors of American has an Executive  Committee,  an Audit
Committee, a Finance Committee and a MRP Committee.

     The members of the Executive Committee are Messrs.  Burke, Fitch, Jenkins
and Smith. The Executive  Committee serves as a loan approval committee and is
authorized to act on behalf of the Board of Directors between regular meetings
of the Board of Directors.  The  Executive  Committee met ten times during the
fiscal year ended June 30, 1996.

     The Audit Committee is responsible  for reviewing the annual  independent
audit report of ASB. The members of the Audit Committee are Messrs.  Burke and
Morgan and Dr. Schoettle.  The Audit Committee met once during the 1996 fiscal
year.

     The Finance Committee is comprised of Messrs.  Fitch, Jenkins and Morgan.
The  function  of the  Finance  Committee  is to  determine  compensation  for
American's  executive  officers  and to make  recommendations  to the Board of
Directors regarding employee  compensation  matters. The Finance Committee met
once during the fiscal year ended June 30, 1996.

                                     -4-
<PAGE>



     The MRP Committee administers the MRP. Such committee consists of Messrs.
Burke,  Fitch and Morgan.  The MRP  Committee  met once during the 1996 fiscal
year.


                              EXECUTIVE OFFICERS

     In addition to Mr. Jenkins,  the President of both ASB and American,  and
Mr.  Smith,  the Vice  President of ASB and the  Executive  Vice  President of
American, the following persons are executive officers of ASB and American and
hold the designated positions:

   Name                    Age (1)       Position(s) Held
  ------                  ---------     ------------------

   Carlisa R. Baker          34          Treasurer of American and ASB

   M. Kathryn Scott          45          Secretary of American and ASB

   Jack A. Stephenson        44          Vice President/Lending of American

   -----------------------------

   (1)  As of September 15, 1996.


     Ms.  Baker has been  employed by American  since 1979.  In 1993,  she was
promoted  to her present  position  as  Treasurer.  In that  capacity,  she is
responsible for American's accounting department.  Ms. Baker has served as the
Treasurer of ASB since November 1995.

     Ms. Scott has been employed by American  since 1984.  She is  responsible
for American's deposit activities. She has also served as American's corporate
Secretary since 1993 and ASB's corporate Secretary since January 1995.

     Mr.  Stephenson has been employed by American  since 1987.  Since 1988 he
has served as American's Vice President responsible for lending activities.


               COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

Executive Compensation

     The  following  table  sets  forth  the  compensation  paid to  Gerald R.
Jenkins,  the President of ASB and  American,  for the fiscal years ended June
30, 1996, 1995 and 1994. No other  executive  officer of ASB earned salary and
bonus in excess of $100,000 during such periods.

<TABLE>

                                                Summary Compensation Table

                                   |--------------------|-------------------------------------|----------------------|
                                   |Annual Compensation |     Long Term Compensation          |      All Other       |
                                   |                    |                                     |    Compensation(1)   |
- - ----------------------|------------|----------|---------|-------------------------------------|----------------------|
                      |            |          |         |                Awards               |                      |  
                      |            |          |         |------------------|------------------|                      |
Name and Principal    |    Year    |Salary ($)|Bonus ($)|     Restricted   |    Securities    |                      |  
Position              |            |          |         |    Stock Awards  |    Underlying    |                      | 
                      |            |          |         |        ($)       |  Options/SARs (#)|                      |
- - ----------------------|------------|----------|---------|------------------|------------------|----------------------|
<S>                        <C>       <C>        <C>              <C>              <C>                  <C>           
Gerald R. Jenkins     |    1996    | $94,400  | $ 9,210 |        -         |      42,849 (2)  |        $15,900       |
  President           |    1995    | $89,900  | $13,200 |        -         |         -        |        $13,200       |
                      |    1994    | $87,700  | $13,200 |        -         |         -        |        $17,455       |

</TABLE>
- - -------------------------

(Footnotes on next page)

                                     -5-
<PAGE>




(1)  Does not include amounts attributable to miscellaneous  benefits received
     by Mr.  Jenkins,  the cost of which  was  less  than 10% of Mr.  Jenkins'
     annual salary and bonus.  The amounts  reported consist of directors fees
     and a  contribution  to the  account  of  Mr.  Jenkins  under  American's
     Simplified Employee Pension Plan.

(2)  Represents the number of common shares of ASB underlying  options granted
     to Mr. Jenkins pursuant to the Stock Option Plan.


     American  maintains a  non-qualified  retirement plan (the "Salary Plan")
for the  benefit  of its  five  executive  officers.  The  Plan  provides  for
continued monthly compensation to an employee, or his or her beneficiary,  for
180 months  following  the  employee's  retirement  from  American  at age 65,
provided  the  employee  has  completed  15  consecutive  years of  service to
American.  The Salary  Plan  provides  for a reduced  benefit if the  employee
retires  after age 55 and  before  age 65.  If the  employee's  employment  is
terminated  prior to the employee  attaining  age 55 for any reason other than
total  disability  or death,  the  employee  is not  entitled  to receive  any
benefits under the Salary Plan.  The benefit  payable to Mr. Jenkins under the
Salary Plan,  assuming his  retirement  at age 65, is $5,000 per month for 180
months.

Stock Option Plan

     At the 1995  Annual  Meeting of  Shareholders  of ASB,  the  Shareholders
approved  the Stock Option  Plan.  Pursuant to the Stock Option Plan,  171,396
common  shares were  reserved for issuance by ASB upon the exercise of options
to be granted to certain directors, officers and employees of American and ASB
from time to time under the Stock  Option  Plan.  Options to purchase  145,684
common shares of ASB were awarded pursuant to the Stock Option Plan during the
1996 fiscal year.

     The Stock Option  Committee may grant options under the Stock Option Plan
at such times as they deem most beneficial to American and ASB on the basis of
the individual  participant's  responsibility,  tenure and future potential to
American and ASB.

     Options granted to the officers and employees under the Stock Option Plan
may be "incentive stock options" ("ISOs") within the meaning of Section 422 of
the Internal  Revenue Code of 1986, as amended (the "Code").  Options  granted
under the Stock  Option  Plan to  directors  who are not  employees  of ASB or
American will not qualify under the Code and thus will not be incentive  stock
options ("Non-Qualified Stock Options").

     The option  exercise  price of each option granted under the Stock Option
Plan will be determined by the Committee at the time of option grant, with the
exception  that the exercise price for an option must not be less than 100% of
the fair market value of the shares on the date of the grant. In addition, the
exercise price of an ISO may not be less than 110% of the fair market value of
the  shares  on the date of the grant if the  recipient  owns more than 10% of
ASB's  outstanding  common  shares.  The Committee  shall fix the term of each
option,  except that an ISO shall not be  exercisable  after the expiration of
ten years from the date it is granted; provided,  however, that if a recipient
of an ISO owns a number of shares representing more than 10% of the ASB shares
outstanding  at the time the ISO is  granted,  the term of the ISO  shall  not
exceed five years.  One-fifth of such stock  options  awarded  under the Stock
Option Plan will become exercisable on each of the first five anniversaries of
the date of the award. If the fair market value of shares awarded  pursuant to
ISOs  exercisable  for the first time by a participant  under the Stock Option
Plan during any calendar  year  exceeds  $100,000,  however,  the ISOs will be
considered Non-Qualified Stock Options to the extent of such excess.

     An option  recipient  cannot  transfer or assign an option  other than by
will or in accordance with the laws of descent and  distribution.  Termination
for cause,  as defined in the Stock Option Plan,  will result in the annulment
of any  outstanding  exercisable  options and any  options  which have not yet
become exercisable shall terminate upon the resignation, removal or retirement
of a director of ASB or American,  or upon the termination of employment of an
officer  or  employee  of ASB or  American,  except  in the  case of  death or
disability.

                                     -6-
<PAGE>



     The  following  table  sets  forth  information  regarding  all grants of
options to purchase  common shares of ASB made to Mr.  Jenkins during the 1996
fiscal year:

<TABLE>

                                       Option/SAR Grants In Last Fiscal Year

                                                 Individual Grants
- - -----------------------------------------------------------------------------------------------------------------
                               Number of             % of Total
                              Securities            Options/SARs         
                              Underlying             Granted to
                             Options/SARs           Employees in         Exercise or Base          Expiration
Name                          Granted (#)         1996 Fiscal Year        Price ($/Share)              Date
- - ------                      --------------     ----------------------   ------------------        ------------
<S>                            <C>                     <C>                   <C>                        <C>     
Gerald R. Jenkins              42,849 (1)              38.5%                 $13.875           November 15, 2005

</TABLE>
- - ----------------------------

(1)  The option was granted on November  15,  1995,  and is first  exercisable
     with  respect to  one-fifth  of the shares  subject to the option on each
     anniversary  of the date of grant of the option  commencing  November 15,
     1996. The option is intended to quality as an ISO to the extent permitted
     by applicable regulations.


     The following table sets forth information regarding the number and value
of unexercised options held by Mr. Jenkins at June 30, 1996:

<TABLE>

                         Aggregated Option/SAR Exercises in Last Fiscal Year and 6/30/96 Option /SAR Values

                                                                  Number of Securities
                                                                 Underlying Unexercised         Value of Unexercised In-the-Money
                                                               Options/SARs at 6/30/96 (#)        Options/SARs at 6/30/96 ($)(1)
Name                     Shares Acquired on       Value
                            Exercise (#)      Realized ($)      Exercisable/Unexercisable           Exercisable/Unexercisable
- - ----------------------------------------------------------------------------------------------------------------------------------
<S>                             <C>                <C>                 <C>                                 <C>       
Gerald R. Jenkins               -0-                N/A                 -0-/42,849                          -0-/$16,068

</TABLE>
- - -----------------------------

(1)  An option is  "in-the-money"  if the fair market value of the  underlying
     stock  exceeds the  exercise  price of the option.  For  purposes of this
     table,  the value of the option was determined by multiplying  the number
     of  unexercised  options by the difference  between the $13.875  exercise
     price and the fair market value of ASB's common shares,  which was $14.25
     on June 28, 1996,  based on the closing bid price  reported by the Nasdaq
     National Market.


Management Recognition Plan

     At the 1995 Annual Meeting of the  Shareholders of ASB, the  shareholders
approved the MRP. With funds contributed by American, the MRP purchased 68,558
common  shares,  31,535 of which  were  awarded  to  directors  and  executive
officers of ASB and American during the 1996 fiscal year.

     The MRP is administered the MRP Committee.  The MRP Committee  determines
which directors and employees of American will be awarded shares under the MRP
and the number of shares awarded; provided, however, that the aggregate number
of shares  covered by awards to any one director or employee  shall not exceed
25% of the shares held pursuant to the MRP and directors who are not employees
of American may not receive more than 5% of such shares individually or 30% in
the aggregate.

                                     -7-
<PAGE>



     Unless the MRP Committee specifies a longer time period at the time of an
award of shares,  one-fifth of such shares will be earned and  non-forfeitable
on each of the first five anniversaries of the date of the award. Until shares
awarded are earned by the  participant,  such shares will be  forfeited in the
event that the  participant  cases to be either a director  or an  employee of
American,  except  that  in  the  event  of  the  death  or  disability  of  a
participant,  the  participant's  shares  will  be  deemed  to be  earned  and
nonforfeitable.

     The shares  will be  distributed  as soon as  practicable  after they are
earned.  A participant  may direct the voting of all shares  awarded to him or
her prior to such shares  being  earned and will be entitled to the benefit of
any  dividends  or  other  distributions  paid  on  such  shares.  However,  a
participant will not be allowed, for five years from the effective date of the
Conversion,  to direct the voting of common shares awarded, but not yet earned
and distributed,  if such participant would, if permitted to vote such awarded
shares,  be deemed to own in excess of ten  percent  (10%) of all  issued  and
outstanding  common  shares of ASB.  Shares  that have been  awarded,  but not
earned, may not be transferred.

Director Compensation

     Each director currently receives a fee of $250 per month for service as a
director  of ASB and a fee of $1,200 per month for  service  as a director  of
American. In addition, each member of American's Audit Committee also receives
$50 per committee meeting attended. During fiscal 1996, a total of $95,500 was
paid in directors' fees.

     In December 1981 American instituted a deferred compensation benefit plan
pursuant to which the directors could defer payment of their  director's fees.
Effective  April 14, 1995,  each of the six directors  entered into agreements
with American which  restated such plan,  transferred  all amounts  previously
deferred  to a  trust,  and  provided  that all  future  deferred  amounts  be
contributed to the trust.  The amounts deferred will be used to purchase stock
of ASB at various times  throughout the year.  Dividends on ASB stock,  to the
extent permitted by law and regulations  governing ASB's operations,  shall be
reinvested in ASB shares.  One month after the director ceases to be an active
director of American,  American shall pay the director's  deferred amount in a
lump sum, or at the director's  option, in equal monthly payments for a period
of not less than five nor more than ten years.  The  deferred  amount shall be
paid in common  stock of  American  unless  American  shall deem it prudent to
convert the stock into cash.

     If a director dies while serving as a director of American, equal monthly
payments for a period of ten years will be made to the director's beneficiary.
Such death  benefit  payments  will total the amount the  director  would have
received if he had retired on the day of his death.


                             SELECTION OF AUDITORS


     The Board of Directors has selected Grant Thornton as the auditors of ASB
for the current fiscal year and recommends  that the  shareholders  ratify the
selection.  Management expects that a representative of Grant Thornton will be
present at the Annual  Meeting,  will have the opportunity to make a statement
if he or she so  desires  and will be  available  to  respond  to  appropriate
questions.


                                      -8-
<PAGE>



                  PROPOSALS OF SHAREHOLDERS AND OTHER MATTERS

     Any  proposals  of  shareholders  intended  to be included in ASB's proxy
statement for the 1997 Annual Meeting of Shareholders should be sent to ASB by
certified mail and must be received by ASB not later than May 23, 1997.

     Management  knows of no other  business  which may be brought  before the
Annual Meeting. It is the intention of the persons named in the enclosed Proxy
to vote such Proxy in accordance with their best judgment on any other matters
which may be brought before the Annual Meeting.

     IT IS  IMPORTANT  THAT PROXIES BE RETURNED  PROMPTLY.  WHETHER OR NOT YOU
EXPECT TO ATTEND THE  MEETING IN  PERSON,  YOU ARE URGED TO FILL IN,  SIGN AND
RETURN THE PROXY IN THE ENCLOSED SELF-ADDRESSED ENVELOPE.


                                            By Order of the Board of Directors


                                                  Gerald R. Jenkins, President


September 20, 1996


                                     -9-

<PAGE>


                                REVOCABLE PROXY


        THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
                              ASB FINANCIAL CORP.

            ASB FINANCIAL CORP. 1996 ANNUAL MEETING OF SHAREHOLDERS
                               OCTOBER 23, 1996

     The  undersigned  shareholder  of  ASB  Financial  Corp.  ("ASB")  hereby
constitutes  and appoints  William J. Burke and Lee O. Fitch, or either one of
them,  as the  Proxy  or  Proxies  of  the  undersigned  with  full  power  of
substitution and resubstitution, to vote at the Annual Meeting of Shareholders
of ASB to be held at the Holiday Inn, U.S.  Route 23 North,  Portsmouth,  Ohio
45662, on October 23, 1996, at 11:00 a.m.  Eastern  Daylight Time (the "Annual
Meeting"),  all of the shares of ASB which the undersigned is entitled to vote
at the Annual Meeting, or at any adjournment thereof, on each of the following
proposals, all of which are described in the accompanying Proxy Statement:

1.   The election of three directors for terms expiring in 1998:

         _______ FOR all nominees           _______ WITHHOLD authority to
                 listed below                       vote for all nominees
                 (except as marked to the           listed below:
                 contrary below):

                                         Victor W. Morgan
                                         Robert M. Smith
                                         Louis M. Schoettle, M.D.

(INSTRUCTION:  To withhold authority to vote for any individual nominee, write
that nominee's name in the space provided below).

- - --------------------------------------------------------------------------------


2.   The ratification of the selection of Grant Thornton LLP, certified public
     accountants, as the auditors of ASB for the current fiscal year.


     _______ FOR          _______ AGAINST          _______ ABSTAIN

3.   In their discretion, upon such other business as may properly come before
     the Annual Meeting or any adjournments thereof.

        IMPORTANT: Please sign and date this Proxy on the reverse side.

<PAGE>

     The Board of  Directors  recommends  a vote  "FOR" the  nominees  and the
proposal listed on the reverse side.

     This Proxy, when properly executed,  will be voted in the manner directed
herein by the undersigned stockholder.  Unless otherwise specified, the shares
will be voted FOR proposals 1 and 2.

     All  Proxies  previously  given by the  undersigned  are hereby  revoked.
Receipt of the Notice of the 1996 Annual Meeting of Shareholders of ASB and of
the accompanying Proxy Statement is hereby acknowledged.

     Please sign  exactly as your name  appears on your Stock  Certificate(s).
Executors,  Administrators,  Trustees, Guardians,  Attorneys and Agents should
give their full titles.


____________________________                ____________________________
Signature                                   Signature


____________________________                ____________________________
Print or Type Name                          Print or Type Name


Dated: _____________________                Dated: _____________________



      PLEASE SIGN, DATE AND RETURN THIS PROXY PROMPTLY IN THE ENCLOSED
      ENVELOPE. NO POSTAGE IS REQUIRED FOR MAILING IN THE U.S.A.




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