ASB FINANCIAL CORP /OH
DEF 14A, 1999-09-16
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934


Filed by the  Registrant [X]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:

[ ]  Preliminary Proxy Statement
[ ]  Confidential,  for  Use  of the  Commission  Only  (as  permitted  by  Rule
     14a-6(e)(2))
[X]  Definitive  Proxy  Statement
[ ]  Definitive  Additional Materials
[ ]  Soliciting  Material  Pursuant  to  ss.  240.14a-11(c)  or  ss.
     240.14a-12

                               ASB FINANCIAL CORP.
                (Name of Registrant as Specified In Its Charter)

    -------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required.
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and O-11.

     1)   Title of each class of securities to which transaction applies:

          ---------------------------------------------------------------

     2)   Aggregate number of securities to which transaction applies:

          ---------------------------------------------------------------

     3)   Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule O-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

          ---------------------------------------------------------------

     4)   Proposed maximum aggregate value of transaction:

          ---------------------------------------------------------------

     5)   Total fee paid:

          ---------------------------------------------------------------

[ ]  Fee paid previously with preliminary materials.
[ ]  Check box if  any part of the  fee is offset as provided  by  Exchange  Act
     Rule  O-11(a)(2)  and identify the filing for which the  offsetting fee was
     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.

         1)   Amount Previously Paid:
              --------------------------------------
         2)   Form, Schedule or Registration Statement No.:
              --------------------------------------
         3)   Filing Party:
              --------------------------------------
         4)   Date Filed:
              --------------------------------------



<PAGE>


                               ASB FINANCIAL CORP.
                             503 Chillicothe Street
                             Portsmouth, Ohio 45662
                                 (740) 354-3177

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

         The 1999 Annual Meeting of Shareholders of ASB Financial Corp.  ("ASB")
will be held in the Best Western Motor Inn of  Portsmouth,  U.S. Route 23 North,
Portsmouth,  Ohio 45662,  on October 27,  1999,  at 11:00 a.m.,  local time (the
"Annual Meeting"),  for the following purposes, all of which are more completely
set forth in the accompanying Proxy Statement:

1.   To elect three directors of ASB for terms expiring in 2000;

2.   To ratify the  selection  of Grant  Thornton LLP as the auditors of ASB for
     the current fiscal year; and

3.   To  transact  such other  business as may  properly  come before the Annual
     Meeting or any adjournments thereof.

         Only  shareholders  of ASB of record at the close of business on August
31,  1999,  will be  entitled  to  receive  notice of and to vote at the  Annual
Meeting and at any adjournments thereof. Whether or not you expect to attend the
Annual  Meeting,  we urge  you to  consider  the  accompanying  Proxy  Statement
carefully and to SIGN,  DATE AND PROMPTLY RETURN THE ENCLOSED PROXY SO THAT YOUR
SHARES MAY BE VOTED IN ACCORDANCE  WITH YOUR WISHES AND THE PRESENCE OF A QUORUM
MAY BE  ASSURED.  The giving of a Proxy  does not  affect  your right to vote in
person in the event you attend the Annual Meeting.

                                        By Order of the Board of Directors



                                        /s/Robert M. Smith, President

Portsmouth, Ohio                        Robert M. Smith, President
September 17, 1999


<PAGE>


                               ASB FINANCIAL CORP.
                             503 Chillicothe Street
                             Portsmouth, Ohio 45662
                                 (740) 354-3177

                                 PROXY STATEMENT

                                     PROXIES

         The enclosed Proxy is being  solicited by the Board of Directors of ASB
Financial  Corp.  ("ASB") for use at the 1999 Annual Meeting of  Shareholders of
ASB to be held in the Best Western Motor Inn of Portsmouth, U.S. Route 23 North,
Portsmouth,  Ohio 45662, on October 27, 1999, at 11:00 a.m.,  local time, and at
any  adjournments  thereof (the "Annual  Meeting").  Without  affecting any vote
previously  taken,  the Proxy may be revoked by a shareholder  executing a later
dated proxy which is received by ASB before the Proxy is  exercised or by giving
notice of  revocation  to ASB in writing or in open meeting  before the Proxy is
exercised. Attendance at the Annual Meeting will not, of itself, revoke a Proxy.

         Each properly  executed  Proxy received prior to the Annual Meeting and
not revoked  will be voted as  specified  thereon or, in the absence of specific
instructions to the contrary, will be voted:

               FOR the  reelection of William J. Burke,  Lee O. Fitch and Gerald
               R. Jenkins as directors of ASB for terms expiring in 2000; and

               FOR the  ratification  of the  selection  of Grant  Thornton  LLP
               ("Grant  Thornton") as the auditors of ASB for the current fiscal
               year.

         Proxies may be solicited by the directors, officers and other employees
of ASB and American Savings Bank, fsb  ("American"),  in person or by telephone,
telegraph  or mail only for use at the Annual  Meeting.  The Proxies will not be
used for any other meeting. The cost of soliciting Proxies will be borne by ASB.

         Only  shareholders  of record as of the close of business on August 31,
1999 (the "Voting  Record  Date"),  are entitled to vote at the Annual  Meeting.
Each such  shareholder  will be entitled to cast one vote for each share  owned.
ASB's records  disclose that, as of the Voting Record Date, there were 1,746,924
votes entitled to be cast at the Annual Meeting.

         This Proxy Statement is first being mailed to shareholders of ASB on or
about September 17, 1999.


                                  VOTE REQUIRED

Election of Directors

         Under Ohio law and ASB's Code of Regulations (the  "Regulations"),  the
three  nominees  receiving  the  greatest  number of votes  will be  elected  as
directors.  Shares as to which the  authority  to vote is  withheld  will not be
counted  toward  the  election  of  directors  or  toward  the  election  of the
individual  nominees specified on the Proxy. If the accompanying Proxy is signed
and dated by the shareholder but no vote is specified  thereon,  the shares held
by such shareholder will be voted FOR the reelection of the three nominees.

<PAGE>

Ratification of Selection of Auditors

         The affirmative  vote of the holders of a majority of the shares of ASB
represented  in person or by proxy at the Annual  Meeting is necessary to ratify
the  selection of Grant  Thornton as the auditors of ASB for the current  fiscal
year. The effect of an abstention is the same as a vote against ratification. If
the  accompanying  Proxy is signed and dated by the  shareholder  but no vote is
specified  thereon,  the shares held by such  shareholder  will be voted FOR the
ratification of the selection of Grant Thornton as auditors.


              VOTING SECURITIES AND OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT

         The following table sets forth certain  information with respect to the
only  persons  known to ASB to own  beneficially  more than five  percent of the
outstanding common shares of ASB as of August 31, 1999:
<TABLE>
<CAPTION>

                                    Amount and nature of              Percent of
Name and Address                     beneficial ownership         shares outstanding
<S>                                          <C>                          <C>
ASB Financial Corp. Employee
   Stock Ownership Plan
1201 Broadway                            157,407 (1)                    9.01%
Quincy, Illinois 62301
</TABLE>


- ---------------------------

(1)  Includes  88,824  unallocated  shares with  respect to which First  Bankers
     Trust,  N.A., as the Trustee for the ASB  Financial  Corp.  Employee  Stock
     Ownership  Plan (the "ESOP"),  has sole voting  power.  First Bankers Trust
     Company,  N.A. (the "ESOP Trustee"),  has shared  investment power over all
     shares held in the ESOP Trust and sole voting power over shares held in the
     ESOP  Trust  which  have  not  been  allocated  to  the  accounts  of  ESOP
     participants.



<PAGE>
         The following table sets forth certain  information with respect to the
number of common shares of ASB beneficially owned by each director of ASB and by
all directors and executive officers of ASB as a group as of August 31, 1999:


<TABLE>
<CAPTION>

                                        Amount and nature of                     Percent of
Name and Address (1)                    beneficial ownership (2)           shares outstanding (3)
- --------------------                   -------------------------          ----------------------
<S>                                              <C>                                <C>
William J. Burke                              21,250 (4)                            1.21%
Lee O. Fitch                                  48,592 (5)                            2.77
Gerald R. Jenkins                             60,597 (6)                            3.42
Louis M. Schoettle, M.D.                      30,961 (7)                            1.77
Robert M. Smith                               49,146 (8)                            2.77
All directors and executive
    officers of ASB
    as a group (8 persons)                   234,940 (9)                           12.84%
</TABLE>

- -----------------------------

(1)  Each of the persons listed in this table may be contacted at the address of
     ASB.

(2)  All shares are owned  directly with sole voting or investment  power unless
     otherwise indicated by footnote.

(3)  Assumes a total of 1,746,924 common shares outstanding,  plus the number of
     shares  such  person or group has the right to acquire  within 60 days,  if
     any.

(4)  Includes 7,070 shares which may be acquired upon the exercise of an option.

(5)  Includes  6,070 shares which may be acquired upon the exercise of an option
     and 19,021  shares held by the MRP as to which Mr. Fitch has shared  voting
     power as a Trustee of the MRP.

(6)  Includes  23,475  shares  which may be  acquired  upon the  exercise  of an
     option,  1,499 shares owned by Mr.  Jenkins' spouse and 21,029 shares as to
     which Mr. Jenkins has shared voting and investment power.

(7)  Includes  7,070 shares which may be acquired upon the exercise of an option
     and  21,883  shares  as to  which  Dr.  Schoettle  has  shared  voting  and
     investment power.

(8)  Includes  24,726  shares  which may be  acquired  upon the  exercise  of an
     option,  3,533 shares owned by Mr.  Smith's  spouse and 14,008 shares as to
     which Mr. Smith has shared voting and investment power.

(9)  Includes  82,293 shares which may be acquired upon the exercise of options,
     19,021 shares held by the MRP as to which Mr. Fitch has shared voting power
     as  Trustee  of the MRP and  62,441  shares  as to which the  officers  and
     directors of ASB have shared voting and investment power.

<PAGE>
                               BOARD OF DIRECTORS

Election of Directors

         Prior to the death of Victor W. Morgan,  a director of ASB from 1995 to
October 1998, the Board of Directors consisted of six directors divided into two
classes. The Board has amended the Regulations to reduce the number of directors
to five and, pursuant to Ohio law, there is now only a single class of directors
who must be reelected  annually  beginning in the year 2000. In accordance  with
Section 2.03 of the  Regulations,  nominees  for  election as  directors  may be
proposed  only  by the  directors  or by a  shareholder  entitled  to  vote  for
directors  if  such  shareholder  has  submitted  a  written  nomination  to the
Secretary  of ASB by the later of the  August  15th  immediately  preceding  the
annual meeting of shareholders or the sixtieth day before the first  anniversary
of the most  recent  annual  meeting of  shareholders  held for the  election of
directors.  Each such written  nomination must state the name, age,  business or
residence address of the nominee,  the principal occupation or employment of the
nominee,  the number of common  shares of ASB owned  either  beneficially  or of
record by each such  nominee  and the  length of time such  shares  have been so
owned.

         Each of the  directors  of ASB is also a  director  of  American.  Each
nominee  became a director of ASB in connection  with the conversion of American
from mutual to stock form (the  "Conversion")  and the  formation  of ASB as the
holding company for American.

         The Board of Directors proposes the reelection of the following persons
to serve as directors of ASB until the annual  meeting of  shareholders  in 2000
and until their successors are duly elected and qualified or until their earlier
resignation, removal from office or death:
<TABLE>
<CAPTION>
                                                                        Director
                                                                         of ASB
Name                      Age (1)          Position(s) held              since
- ----                      -------          ----------------              -----
<S>                        <C>                 <C>                         <C>
William J. Burke            58             Director                       1995
Lee O. Fitch                83             Director                       1995
Gerald R. Jenkins           64             Chairman of the Board          1995

</TABLE>

- -----------------------------

(1)  As of September 15, 1999.

         If any nominee is unable to stand for  election,  any Proxies  granting
authority  to vote for such  nominee  will be voted for such  substitute  as the
Board of Directors recommends.

         The following directors will continue to serve after the Annual Meeting
for the terms indicated:

<TABLE>
<CAPTION>
                                                                             Director
                                                                              of ASB
Name                           Age (1)          Position(s) held               since         Term expires
- ----                           -------          ----------------              ------        ------------
<S>                              <C>                <C>                         <C>               <C>
Louis M. Schoettle, M.D.          73            Director                       1995              2000
Robert M. Smith                   53            Director and President         1995              2000
</TABLE>


- -----------------------------

(1)  As of September 15, 1999.

         Mr. Burke is a director,  the chief executive officer and the marketing
manager  of  OSCO  Industries,  Inc.,  a  manufacturing  company  which  has its
principal  place of business in  Portsmouth,  Ohio. He has been employed by OSCO
Industries, Inc., since 1977.


<PAGE>

     Mr. Fitch is a  shareholder  and director of the law firm of Miller,  Searl
and Fitch, L.P.A. He has practiced law with Miller, Searl and Fitch since 1950.

     Mr. Jenkins retired as the President and Chief Executive Officer of ASB and
American  effective  January 1998. Prior to becoming  President in 1983, he held
various positions at American including Secretary and Vice President.

     Dr. Schoettle is a physician. He retired from active practice in 1994 after
over 35 years of practicing medicine in Portsmouth.  Dr. Schoettle also owns and
operates a 1,100 acre farm.

     Mr. Smith has been  employed by American  since 1966 and is  currently  the
President and Chief  Executive  Officer of American.  In 1998, he was also named
the President of ASB. Prior  positions  held by Mr. Smith with American  include
Secretary, Treasurer and Executive Vice President.

Meetings of Directors

     The Board of  Directors  of ASB met 10 times for  regularly  scheduled  and
special meetings.

     Each director of ASB is also a director of American. The Board of Directors
of American met 12 times for regularly scheduled and special meetings during the
fiscal year ended June 30, 1999.

Committees of Directors

     The  Board of  Directors  of ASB has an  Audit  Committee,  a  Compensation
Committee and an Executive  Committee.  The full Board of Directors  serves as a
nominating committee.

     The Audit Committee  recommends  audit firms to the full Board of Directors
and reviews and approves the annual independent audit report. The members of the
Audit  Committee are Mr. Fitch and Dr.  Schoettle.  The Audit Committee met once
during the fiscal year ended June 30, 1999.

     The Compensation Committee is comprised of Mr. Fitch and Dr. Schoettle. The
function of the Finance  Committee is to determine  compensation  for American's
executive  officers  and to  make  recommendations  to the  Board  of  Directors
regarding employee  compensation  matters, to administer the ASB Financial Corp.
Stock Option and Incentive  Plan (the "Stock Option Plan") and to administer the
MRP.

     The members of the Executive  Committee are Messrs.  Burke, Fitch and Smith
and Dr. Schoettle. The Executive Committee is authorized to act on behalf of the
Board  of  Directors  between  regular  meetings  of the  Board.  The  Executive
Committee met seven times during the fiscal year ended June 30, 1999.


<PAGE>
                               EXECUTIVE OFFICERS

         In addition to Mr. Smith,  the President of both ASB and American,  the
following  persons  are  executive  officers  of ASB and  American  and hold the
designated positions:
<TABLE>
<CAPTION>

     Name                     Age (1)            Position(s) held
<S>                              <C>                     <C>
     Carlisa R. Baker            37              Treasurer of American and ASB

     Mary Kathryn Fish           48              Secretary of American and ASB

     Jack A. Stephenson          47              Vice President/Lending of American
</TABLE>


     -----------------------------

     (1)  As of September 15, 1999.


     Ms.  Baker has been  employed by  American  since  1979.  In 1993,  she was
promoted  to her  present  position  as  Treasurer.  In  that  capacity,  she is
responsible for American's  accounting  department.  Ms. Baker has served as the
Treasurer of ASB since November 1995.

     Ms. Fish has been employed by American since 1984.  She is responsible  for
American's  deposit  activities.  She has also  served as  American's  corporate
Secretary since 1993 and ASB's corporate Secretary since January 1995.

     Mr.  Stephenson has been employed by American since 1987. Since 1988 he has
served as American's Vice President responsible for lending activities.


                COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

Executive Compensation

     The following  table sets forth the  compensation  paid to Robert M. Smith,
the  President  of ASB and  American,  for the fiscal years ended June 30, 1999,
1998 and 1997.  No other  executive  officer of ASB  earned  salary and bonus in
excess of $100,000 during such periods.
<TABLE>
<CAPTION>

                           Summary Compensation Table
                           --------------------------

                                          --------------------------------------------------------------------------------
                                          Annual compensation            Long term compensation             All other
                                                                                                         compensation (1)
    ----------------------------------------------------------------------------------------------------------------------
                                                                                 Awards
                                                                    ---------------------------------
<S>                              <C>        <C>        <C>              <C>                <C>                   <C>
    Name and principal          Year    Salary ($)   Bonus ($)       Restricted         Securities
    position                                                        stock awards        underlying
                                                                        ($)          options/SARs (#)
                                ------------------------------------------------------------------------------------------

    Robert M. Smith             1999      $96,750      $5,000               --                --              $47,451 (2)
       President                1998      $83,800      $3,100               --            44,634 (3)          $40,582 (4)
                                1997       78,750       5,200               --            47,134 (5)          $45,513 (6)


</TABLE>
(Footnotes on next page)

<PAGE>
      -------------------------

     (1)  Does not include amounts attributable to other miscellaneous  benefits
          received  by Mr.  Smith,  the cost of which was less than 10% of their
          annual salary and bonus.

     (2)  Consists of directors' fees of $19,500 and the $27,951 aggregate value
          of allocations to Mr. Smith's account under the ESOP.

     (3)  Represents  the  number of common  shares  of ASB  underlying  options
          granted to Mr.  Smith  pursuant  to the Stock  Option  Plan during the
          fiscal year ended June 30, 1997.

     (4)  Consists of directors' fees of $18,900 and the $21,692 aggregate value
          of allocations to Mr.  Smith's  account under the ESOP.  Represents an
          adjustment  to the number of common shares of ASB  underlying  options
          granted to Mr. Smith during the year ended June 30, 1996.  Pursuant to
          the terms of the Stock  Option Plan,  the Board of Directors  adjusted
          the  number of shares  covered  by,  and the  exercise  price of,  the
          options granted to Mr. Smith in fiscal 1996 in connection with the tax
          free return of capital paid by ASB in fiscal 1997.

     (5)  Consists of directors' fees of $17,000 and the $27,813 aggregate value
          of allocations to Mr. Smith's account under the ESOP.

Salary Plan

         American maintains a non-qualified  retirement plan (the "Salary Plan")
for the benefit of Messrs. Jenkins and Smith and a retired employee of American.
The Plan provides for continued monthly  compensation to an employee,  or his or
her  beneficiary,  for 180  months  following  the  employee's  retirement  from
American at age 65, provided the employee has completed 15 consecutive  years of
service to  American.  The Salary  Plan  provides  for a reduced  benefit if the
employee retires after age 55 and before age 65. If the employee's employment is
terminated  prior to the  employee  attaining  age 55 for any reason  other than
total  disability or death, the employee is not entitled to receive any benefits
under the Salary Plan.  The benefit  payable to Mr. Smith under the Salary Plan,
assuming his retirement at age 65, is $5,000 per month for 180 months.

Stock Option Plan

         At the 1995 Annual  Meeting of  Shareholders  of ASB, the  Shareholders
approved  the Stock Option  Plan.  Pursuant to the Stock  Option  Plan,  171,396
common  shares were reserved for issuance by ASB upon the exercise of options to
be granted to certain directors, officers and employees of American and ASB from
time to time under the Stock Option  Plan.  Options to purchase  145,684  common
shares of ASB were  awarded  pursuant  to the Stock  Option Plan during the 1996
fiscal year.  No options  were awarded  pursuant to the Stock Option Plan during
the 1998 and 1999 fiscal years.

         The Stock Option  Committee  may grant  options  under the Stock Option
Plan at such times as they deem most beneficial to American and ASB on the basis
of the individual participant's  responsibility,  tenure and future potential to
American and ASB.

         Options  granted to the officers and  employees  under the Stock Option
Plan may be "incentive stock options" ("ISOs") within the meaning of Section 422

<PAGE>

of the Internal  Revenue Code of 1986, as amended (the "Code").  Options granted
under  the  Stock  Option  Plan to  directors  who are not  employees  of ASB or
American  will not qualify  under the Code and thus will not be incentive  stock
options ("Non-Qualified Stock Options").

         The option exercise price of each option granted under the Stock Option
Plan will be determined  by the Committee at the time of option grant,  with the
exception  that the  exercise  price for an option must not be less than 100% of
the fair market value of the shares on the date of the grant.  In addition,  the
exercise  price of an ISO may not be less than 110% of the fair market  value of
the shares on the date of the grant if the recipient owns more than 10% of ASB's
outstanding  common  shares.  The  Committee  shall fix the term of each option,
except that an ISO shall not be  exercisable  after the  expiration of ten years
from the date it is granted;  provided,  however,  that if a recipient of an ISO
owns a number of shares representing more than 10% of the ASB shares outstanding
at the time the ISO is granted, the term of the ISO shall not exceed five years.
One-fifth of such stock options  awarded under the Stock Option Plan will become
exercisable on each of the first five anniversaries of the date of the award.

         An option  recipient  cannot transfer or assign an option other than by
will or in accordance with the laws of descent and distribution. Termination for
cause,  as defined in the Stock Option Plan, will result in the annulment of any
outstanding  options and any options which have not yet become exercisable shall
terminate  upon the  resignation,  removal or retirement of a director of ASB or
American, or upon the termination of employment of an officer or employee of ASB
or American, except in the case of death or disability.

         The  following  table sets forth  information  regarding the number and
value of unexercised options held by Mr. Smith at June 30, 1999:

<TABLE>
<CAPTION>

                         Aggregated Option/SAR Exercises in Last Fiscal Year and 6/30/99 Option /SAR Values


                                                       Number of Securities Underlying   Value of Unexercised In-the-Money
                                                         Unexercised Options/SARs at       Options/SARs at 6/30/99 ($)(1)
Name              Shares Acquired        Value                   6/30/99 (#)                 Exercisable/Unexercisable
                  on Exercise (#)     Realized ($)        Exercisable/Unexercisable
- ------------------------------------------------------------------------------------------------------------------------
<S>                      <C>              <C>                        <C>                              <C>
Robert M. Smith            0              N/A                   24,726/19,908                     $66,018/$53,154

</TABLE>

- -----------------------------

(1)  For  purposes  of this  table,  the value of the option was  determined  by
     multiplying the number of shares subject to the  unexercised  option by the
     difference  between the $10.08  exercise price and the fair market value of
     ASB's  common  shares,  which  was  $12.75 on June 30,  1999,  based on the
     closing bid price reported by the Nasdaq National Market.


Management Recognition Plan

         At the 1995 Annual Meeting of the Shareholders of ASB, the shareholders
approved the MRP. With funds  contributed by American,  the MRP purchased 68,558
common shares,  34,963 of which were awarded to directors and executive officers
of ASB and American during the 1996 fiscal year.

<PAGE>

     The MRP is administered by the  Compensation  Committee.  The  Compensation
Committee  determines  which directors and employees of American will be awarded
shares under the MRP and the number of shares awarded;  provided,  however, that
the aggregate number of shares covered by awards to any one director or employee
shall not exceed 25% of the shares held  pursuant to the MRP and  directors  who
are not  employees  of  American  may not  receive  more than 5% of such  shares
individually or 30% in the aggregate.

     Unless the  Compensation  Committee  specifies  a longer time period at the
time of an  award  of  shares,  one-fifth  of such  shares  will be  earned  and
non-forfeitable  on each of the  first  five  anniversaries  of the  date of the
award.  Until shares awarded are earned by the participant,  such shares will be
forfeited in the event that the participant  cases to be either a director or an
employee of American,  except that in the event of the death or  disability of a
participant,   the  participant's  shares  will  be  deemed  to  be  earned  and
nonforfeitable.

     The  shares  will be  distributed  as soon as  practicable  after  they are
earned.  A participant may direct the voting of all shares awarded to him or her
prior to such  shares  being  earned and will be  entitled to the benefit of any
dividends or other  distributions  paid on such shares.  However,  a participant
will not be allowed,  for five years from the effective date of the  Conversion,
to  direct  the  voting  of  common  shares  awarded,  but  not yet  earned  and
distributed,  if such  participant  would,  if  permitted  to vote such  awarded
shares,  be  deemed  to own in excess of ten  percent  (10%) of all  issued  and
outstanding common shares of ASB. Shares that have been awarded, but not earned,
may not be transferred.

Employee Stock Ownership Plan

     ASB  established  the  ESOP for the  benefit  of  employees  of ASB and its
subsidiaries, including American, who are age 21 or older and who have completed
at least one year of service with ASB and its subsidiaries. The ESOP provides an
ownership   interest  in  ASB  to  all  full-time   employees  of  ASB  and  its
subsidiaries.

     Contributions to the ESOP and shares released from the suspense account are
allocated  among   participants  on  the  basis  of  compensation.   Except  for
participants who retire, become disabled, or die during the plan year, all other
participants  must have  completed  as least  1,000 hours of service in order to
receive an allocation.  Benefits become fully vested after five years. Employees
of ASB and American were given credit for vesting  purposes for years of service
to American prior to the effective date of the ESOP. Vesting is accelerated upon
retirement at or after age 65, death,  disability  or  termination  of the ESOP.
Shares  allocated to the account of a participant  whose  employment by American
terminates prior to having satisfied the vesting  requirement will be forfeited.
Forfeitures  will  be  reallocated  among  remaining  participating   employees.
Benefits may be paid either in ASB's common  shares or in cash.  Benefits may be
payable upon retirement,  death, disability or separation from service. Benefits
payable under the ESOP cannot be estimated.

     ASB common  shares and other ESOP funds are held and  invested  by the ESOP
Trustee.  The ESOP  Trustee must vote all  allocated  shares held in the ESOP in
accordance with the  instructions of participating  employees.  The ESOP Trustee
has no authority to vote  allocated  shares in respect of which no  instructions
are received from the participating  employee.  Unallocated  shares are voted by
the ESOP Trustee in its sole discretion.

     As of August 31, 1999,  68,583 of the 157,407  common shares of the Company
held in the ESOP Trust had been allocated to the accounts of participants.


<PAGE>

Director Compensation

         Each director currently receives a fee of $450 per month for service as
a  director  of ASB and a fee of $1,200 per month for  service as a director  of
American.  In addition,  each member of American's Audit Committee  receives $50
per committee meeting attended.

         In December 1981 American  instituted a deferred  compensation  benefit
plan  pursuant to which the directors  could defer  payment of their  director's
fees.  Effective  April  14,  1995,  each  of the  six  directors  entered  into
agreements  with  American  which  restated such plan,  transferred  all amounts
previously deferred to a trust, and provided that all future deferred amounts be
contributed to the trust.  The amounts  deferred will be used to purchase common
shares of ASB at various times throughout the year.  Dividends on ASB shares, to
the extent permitted by law and regulations governing ASB's operations, shall be
reinvested  in ASB  shares.  One month  after a director  ceases to be an active
director of American,  American  shall pay the director's  deferred  amount in a
lump sum, or at the director's option, in equal monthly payments for a period of
not less than five nor more than ten years. The deferred amount shall be paid in
common shares of ASB unless American shall deem it prudent to convert the shares
into cash.

         If a director  dies while  serving as a  director  of  American,  equal
monthly  payments  for a  period  of ten  years  will be made to the  director's
beneficiary.  Such death  benefit  payments  will total the amount the  director
would have received if he had retired on the day of his death.


                              SELECTION OF AUDITORS

         The Board of Directors has selected  Grant  Thornton as the auditors of
ASB for the current fiscal year and recommends that the shareholders  ratify the
selection.  Management  expects that a representative  of Grant Thornton will be
present at the Annual Meeting,  will have the opportunity to make a statement if
he or she so desires and will be available to respond to appropriate questions.


                   PROPOSALS OF SHAREHOLDERS AND OTHER MATTERS

         Any  proposals of  shareholders  intended to be included in ASB's proxy
statement for the 2000 Annual Meeting of  Shareholders  should be sent to ASB by
certified mail and must be received by ASB not later than May 31, 2000.

         Management  knows of no other  business which may be brought before the
Annual  Meeting.  It is the intention of the persons named in the enclosed Proxy
to vote such Proxy in  accordance  with their best judgment on any other matters
which may be brought before the Annual Meeting.

         IT IS IMPORTANT THAT PROXIES BE RETURNED  PROMPTLY.  WHETHER OR NOT YOU
EXPECT TO ATTEND  THE  MEETING  IN  PERSON,  YOU ARE URGED TO FILL IN,  SIGN AND
RETURN THE PROXY IN THE ENCLOSED SELF-ADDRESSED ENVELOPE.


                                          By Order of the Board of Directors



                                          /s/Robert M. Smith, President

September 17, 1999                        Robert M. Smith, President




<PAGE>


                                 REVOCABLE PROXY

         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
                               ASB FINANCIAL CORP.

             ASB FINANCIAL CORP. 1999 ANNUAL MEETING OF SHAREHOLDERS
                                OCTOBER 27, 1999

         The  undersigned  shareholder  of ASB Financial  Corp.  ("ASB")  hereby
constitutes  and appoints Louis M. Schoettle and Robert M. Smith,  or either one
of  them,  as the  Proxy  or  Proxies  of the  undersigned  with  full  power of
substitution and  resubstitution,  to vote at the Annual Meeting of Shareholders
of ASB to be held at the Best Western  Motor Inn of  Portsmouth,  U.S.  Route 23
North,  Portsmouth,  Ohio 45662,  on October  27,  1999,  at 11:00 a.m.  Eastern
Daylight  Time  (the  "Annual  Meeting"),  all of the  shares  of ASB  which the
undersigned  is entitled to vote at the Annual  Meeting,  or at any  adjournment
thereof, on each of the following  proposals,  all of which are described in the
accompanying Proxy Statement:

1.   The election of three directors for terms expiring in 2000:

      [  ]   FOR all nominees                    [  ]   WITHHOLD authority to
             listed below                               Vote for all nominees
             (except as marked to the                   Listed below:
               contrary below):

                                William J. Burke
                                  Leo O. Fitch
                                Gerald R. Jenkins

(INSTRUCTION:  To withhold authority to vote for any individual  nominee,  write
that nominee's name in the space provided below).

- -----------------------------------------------------------------------

2.   The  ratification of the selection of Grant Thornton LLP,  certified public
     accountants, as the auditors of ASB for the current fiscal year.


     [  ]   FOR                 [  ]  AGAINST                [  ]   ABSTAIN

3.   In their  discretion,  upon such other business as may properly come before
     the Annual Meeting or any adjournments thereof.

         IMPORTANT: Please sign and date this Proxy on the reverse side.

<PAGE>

     The  Board of  Directors  recommends  a vote  "FOR"  the  nominees  and the
proposal listed on the reverse side.

     This Proxy,  when properly  executed,  will be voted in the manner directed
herein by the undersigned  shareholder.  Unless otherwise specified,  the shares
will be voted FOR proposals 1 and 2.

     All Proxies previously given by the undersigned are hereby revoked. Receipt
of the  Notice of the 1999  Annual  Meeting  of  Shareholders  of ASB and of the
accompanying Proxy Statement is hereby acknowledged.

     Please  sign  exactly as your name  appears  on your Stock  Certificate(s).
Executors, Administrators, Trustees, Guardians, Attorneys and Agents should give
their full titles.



- ----------------------------                ------------------------------
Signature                                   Signature


- ----------------------------                ------------------------------
Print or Type Name                          Print or Type Name


Dated: _____________________                Dated: _______________________


PLEASE SIGN,  DATE AND RETURN THIS PROXY PROMPTLY IN THE ENCLOSED  ENVELOPE.  NO
POSTAGE IS REQUIRED FOR MAILING IN THE U.S.A.



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