POORE BROTHERS INC
SC 13G, 1997-02-12
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON D.C. 20549

                                  SCHEDULE 13G

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934


                              POORE BROTHERS, INC.
                                (Name of Issuer)

                     COMMON STOCK, PAR VALUE $.01 PER SHARE
                         (Title of Class of Securities)

                                   732813-10-0
                                 (CUSIP Number)


*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
<PAGE>   2
- ---------------------                                          -----------------
CUSIP NO. 732813-10-0                                          PAGE 2 OF 5 PAGES
- ---------------------                                          -----------------

- --------------------------------------------------------------------------------
 1       NAME OF REPORTING PERSON
         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                        Mark S. Howells
- --------------------------------------------------------------------------------

 2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*        (a) [ ]
                                                                  (b) [ ]
- --------------------------------------------------------------------------------
 3       SEC USE ONLY

- --------------------------------------------------------------------------------
 4       CITIZENSHIP OR PLACE OF ORGANIZATION

                        Delaware
- --------------------------------------------------------------------------------
                        5     SOLE VOTING POWER
  NUMBER OF                     748,137 shares
   SHARES               --------------------------------------------------------
BENEFICIALLY            6     SHARED VOTING POWER
  OWNED BY                          -0-
   EACH                 --------------------------------------------------------
 REPORTING              7     SOLE DISPOSITIVE POWER
   PERSON                       748,137 shares
    WITH                --------------------------------------------------------
                        8     SHARED DISPOSITIVE POWER
                                    -0-
- --------------------------------------------------------------------------------
 9       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                               748,137 shares
- --------------------------------------------------------------------------------
10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
                                                                        [ ]
- --------------------------------------------------------------------------------
11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

                               10.15%
- --------------------------------------------------------------------------------
12       TYPE OF REPORTING PERSON*
                               IN
- --------------------------------------------------------------------------------


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- ---------------------                                          -----------------
CUSIP NO. 732813-10-0                                          PAGE 3 OF 5 PAGES
- ---------------------                                          -----------------

ITEM 1(a).   NAME OF ISSUER:

                  Poore Brothers, Inc.

ITEM 1(b).   ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

                  2664 South Litchfield Road
                  Goodyear, Arizona 85338

ITEM 2(a).   NAME OF PERSON FILING:

                  Mark S. Howells

ITEM 2(b).   ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:

                  2390 East Camelback Road, Suite 203
                  Phoenix, Arizona 85016

ITEM 2(c).   CITIZENSHIP:

                  United States

ITEM 2(d).   TITLE OF CLASS OF SECURITIES:

                  Common Stock, $.01 par value

ITEM 2(e).   CUSIP NUMBER:

                  732813-10-0

ITEM 3.    IF THIS STATEMENT IS FILED PURSUANT TO RULES 13d-1(b), OR 13d-2(b),
           CHECK WHETHER THE PERSON FILING IS A:

           (a) [ ]  Broker or Dealer registered under section 15 of the Act,
<PAGE>   4
- ---------------------                                          -----------------
CUSIP NO. 732813-10-0                                          PAGE 4 OF 5 PAGES
- ---------------------                                          -----------------

         (b) [  ]  Bank as defined in section 3(a)(6) of the Act,

         (c) [  ]  Insurance Company as defined in section 3(a)(19) of the Act,

         (d) [  ]  Investment Company registered under Section 8 of the
                   Investment Company Act,

         (e) [  ]  Investment Adviser registered under section 203 of the
                   Investment Advisers Act of 1940,

         (f) [  ]  Employee Benefit Plan, Pension Fund which is subject to the
                   provisions of the Employee Retirement Income Security Act of
                   1974 or Endowment Fund; see Rule 13d-1(b)(1)(ii)(F),

         (g) [  ]  Parent Holding Company, in accordance with Rule 13d-1(b)(1)
                   (ii)(G),

         (h) [  ]  Group, in accordance with Rule 13d-1(b)(1)(ii)(H).

ITEM 4.  OWNERSHIP.

         (a)  Amount beneficially owned:

                  748,137 shares (includes 385,000 shares which are issuable
                  upon the exercise of stock options; excludes 60,000 shares
                  held of record by trusts with Jeannie L. Howells, the former
                  wife of Mr. Howells, for the benefit of Mr. Howell's 
                  children).

         (b)  Percent of class:

                  10.15%

         (c)  Number of shares as to which such person has:

                  (i)    Sole power to vote or to direct the vote: 748,137
                         shares

                  (ii)   Shares power to vote or to direct the vote: -0-

                  (iii)  Sole power to dispose or to direct the disposition of:
                         748,137 shares

                  (iv)   Shares power to dispose or to direct the disposition
                         of: -0-

ITEM 5.  OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

         If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more than
five percent of the class of securities, check the following [ ].
<PAGE>   5
- ---------------------                                          -----------------
CUSIP NO. 732813-10-0                                          PAGE 5 OF 5 PAGES
- ---------------------                                          -----------------



ITEM 6.  OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

                  Not applicable.

ITEM 7.  IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
         SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

                  Not applicable.

ITEM 8.  IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

         Mr. Howells is a principal and the President and Chairman of Arizona
Securities Group, Inc., a registered securities broker-dealer. Jeffrey J.
Puglisi, also a principal and the Senior Vice President of Arizona Securities
Group, Inc., is also the beneficial owner of shares of Poore Brothers' common
stock. Mr. Howells does not share any power with respect to Mr. Puglisi's shares
and Mr. Puglisi does not share any power with respect to Mr. Howell's shares.
Mr. Howells disclaims the existence of a "group" as a result of his relationship
with Mr. Puglisi.

ITEM 9.  NOTICE OF DISSOLUTION OF GROUP.

                  Not applicable.

ITEM 10.  CERTIFICATION.

                  Not applicable.

                                   SIGNATURE.

After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.


                                                2/10/97
                                        ----------------------------
                                                (Date)

                                        /s/ Mark S. Howells
                                        ----------------------------
                                               (Signature)

                                             Mark S. Howells
                                        ----------------------------
                                               (Name/Title)


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