POORE BROTHERS INC
S-3/A, 1998-07-09
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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     As filed with the Securities and Exchange Commission on July 9, 1998.
                                                      Registration No. 333-36101

                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM S-3
                                 AMENDMENT NO. 1

                          REGISTRATION STATEMENT UNDER
                           THE SECURITIES ACT OF 1933
                           --------------------------

                              POORE BROTHERS, INC.
             (Exact name of registrant as specified in its charter)

          Delaware                                        86-0786101
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)                          
                           ---------------------------

                           3500 South La Cometa Drive
                               Goodyear, AZ 85338
                                 (602) 932-6200
         (Address, including zip code, and telephone number, including
            area code, of registrant's principal executive offices)

                                  Eric J. Kufel
                      President and Chief Executive Officer
                              Poore Brothers, Inc.
                           3500 South La Cometa Drive
                               Goodyear, AZ 85338
                                 (602) 932-6200
       (Name, address, including zip code, and telephone number, including
                        area code, of agent for service)
                           ---------------------------

                   With copies to counsel for the Registrant:
                              Jeffrey B. Cobb, Esq.
                              Cobb & Eisenberg LLC
                               315 Post Road West
                               Westport, CT 06881
                                 (203) 222-9560
                           --------------------------

         Approximate  date of commencement of proposed sale to the public:  From
time to time after the effective date of this registration statement.
<PAGE>
         If the only securities  being registered on this Form are being offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. [ ]

         If any of the  securities  being  registered  on this  Form  are  being
offered  on a  delayed  or  continuous  basis  pursuant  to Rule 415  under  the
Securities Act of 1933,  other than  securities  offered only in connection with
dividend or interest reinvestment plans, check the following box. [ X ]

         If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. [ ]

         If this  Form is a  post-effective  amendment  filed  pursuant  to Rule
462(c) under the  Securities  Act,  please check the  following box and list the
Securities  Act  registration   statement   number  of  the  earlier   effective
registration statement for the same offering. [ ]

         If delivery of the  prospectus  is expected to be made pursuant to Rule
434, please check the following box. [ ]

                            -------------------------

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
- --------------------------------------------- --------------- --------------- -------------- ----------------------------------
                                                                 Proposed       Proposed
                                                                 Maximum         Maximum
                                               Amount To Be      Offering       Aggregate
           Title Of Each Class Of               Registered      Price Per       Offering          Amount Of Registration
        Securities To Be Registered                             Share (4)       Price(4)                  Fee(5)
- --------------------------------------------- --------------- --------------- -------------- ----------------------------------
<S>                                             <C>              <C>           <C>                     <C>         
  Common Stock, par value $0.01 per share       195,000(1)       $1.28125      $  249,843.75           $ 75.71       
- --------------------------------------------- --------------- --------------- -------------- ----------------------------------
Common Stock issuable upon exercise of          300,000(2)       $1.28125      $  384,375.00           $116.48
Financing Warrant
- --------------------------------------------- --------------- --------------- -------------- ----------------------------------
Common Stock issuable upon exercise of         2,109,717(3)      $1.28125      $2,703,074.91           $819.11     
Debentures
============================================= =============== =============== ============== ==================================
</TABLE>
(1)  Shares of the  Registrant's  Common  Stock being  registered  for resale on
     behalf of selling security holders.
(2)  Underlying  shares of Common Stock  issuable upon the exercise of a Warrant
     issued by the  Registrant to  Westminster  Capital,  Inc. in September 1996
     (the "Financing  Warrant").  This  Registration  Statement also covers such
     additional  number of shares as may become  issuable  upon  exercise of the
     Financing Warrant by reason of anti-dilution, pursuant to Rule 416.
(3)  Underlying  shares of Common Stock issuable upon  conversion of outstanding
     9% Convertible  Debentures due July 1, 2002 (the  "Debentures"),  issued by
     the  Registrant  to  Renaissance  Capital  Growth & Income  Fund III,  Inc.
     ("Renaissance")  and Wells Fargo Small Business  Investment  Company,  Inc.
     ("Wells Fargo").  This  Registration  Statement also covers such additional
     number of shares as may become  issuable upon exercise of the Debentures by
     reason of anti-dilution pursuant to Rule 416.
(4)  Estimated  solely  for the  purpose of  calculating  the  registration  fee
     pursuant  to Rule 457(c) of the  Securities  Act of 1933,  as amended,  and
     based upon the last  reported  sale price of the Common Stock on the NASDAQ
     SmallCap Market on July 2, 1998.
(5)  The aggregate  Registration Fee has increased to $1,011.30 from $412.30 (as
     set forth in the  initial  Registration  Statement  on Form SB-2  which was
     filed with the Commission on September 22, 1997), as a result of changes in
     the number of shares of Common Stock being  registered  and in the offering
     price per share.

         THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS  EFFECTIVE  DATE UNTIL THE  REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE  SECURITIES  ACT OF 1933 OR UNTIL THE  REGISTRATION  STATEMENT  SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.

- --------------------------------------------------------------------------------
                                       2
<PAGE>
         INFORMATION  CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT.  A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

             SUBJECT TO COMPLETION DATED _____________________, 1998

PROSPECTUS
- ----------
                                2,604,717 Shares

                              POORE BROTHERS, INC.

                                  Common Stock

         This  Prospectus  relates  to the offer and sale  (the  "Offering")  by
certain persons (the "Selling Security  Holders") of up to 2,604,717 shares (the
"Shares") of common  stock,  par value $.01 per share (the "Common  Stock"),  of
Poore  Brothers,  Inc. (the  "Company").  The Shares being  offered  include (i)
195,000 shares of Common Stock  previously  issued by the Company,  (ii) 300,000
shares  of Common  Stock  issuable  upon the  exercise  of a  Warrant  issued in
September  1996 by the Company to  Westminster  Capital,  Inc.  (the  "Financing
Warrant") and (iii) 2,109,717 shares of Common Stock issuable upon conversion of
outstanding  9%  Convertible  Debentures  due July 1, 2002  (the  "Debentures"),
issued by the Company to Renaissance  Capital Growth & Income Fund III, Inc. and
Wells Fargo Small Business  Investment  Company,  Inc. in May 1995. See "Selling
Security Holders and Plan of Distribution" and "Description of Securities."

         The  Selling  Security  Holders may sell all or a portion of the Shares
offered hereby from time to time in transactions on the NASDAQ SmallCap  Market,
in privately  negotiated  transactions,  or by a combination  of such methods of
sale, at fixed prices that may be changed,  at market  prices  prevailing at the
time  of  sale,  at  prices  related  to such  prevailing  market  prices  or at
negotiated  prices. See "Selling Security Holders and Plan of Distribution." The
Company will not receive any of the proceeds from the sale of the Shares offered
pursuant to this  Prospectus,  but will receive  proceeds of up to $420,000 from
the exercise of the Financing Warrant.  The expenses of preparing and filing the
Registration Statement of which this Prospectus is a part are being borne by the
Company.

         The  Selling  Security  Holders  and any  broker-dealers  or agents who
participate  with the Selling Security Holders in the distribution of any Shares
may be deemed to be  "underwriters" as such term is defined under the Securities
Act of 1933, as amended (the  "Securities  Act"), and any discount or commission
received by them and any profit on the sale of the Shares  purchased by them may
be deemed to be underwriting commissions or discounts under the Securities Act.

         The shares of Common  Stock are quoted on the  NASDAQ  SmallCap  Market
under the symbol  "POOR." On July 2, 1998,  the last reported sale price for the
Common Stock was $1.28125 per share.

         THESE SECURITIES ARE SPECULATIVE AND INVOLVE A HIGH DEGREE OF RISK. SEE
"RISK  FACTORS"  BEGINNING ON PAGE 7 OF THIS  PROSPECTUS  FOR  INFORMATION  THAT
SHOULD BE CONSIDERED BY PROSPECTIVE INVESTORS.

         THESE   SECURITIES  HAVE  NOT  BEEN  APPROVED  OR  DISAPPROVED  BY  THE
SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES  COMMISSION,  NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE  ACCURACY OR ADEQUACY OF THIS  PROSPECTUS.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.

             The date of this Prospectus is _________________, 1998.
                                       3
<PAGE>
         The Poore Brothers logo is a registered trademark of the Company. Poore
BrothersTM is a trademark of the Company.  All other trademarks or service marks
appearing in this  Prospectus  are  trademarks or  registered  trademarks of the
respective owners thereof.

                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange Act of 1934, as amended (the "Exchange  Act"),  pursuant to
which the Company files reports and other  information  with the  Securities and
Exchange  Commission (the  "Commission").  Any interested  party may inspect the
reports and other  information  filed by the  Company,  without  charge,  at the
Public  Reference  Room of the  Commission at its principal  office at 450 Fifth
Street, N.W., Washington,  D.C. 20549. Any interested party may obtain copies of
all or any  portion  of such  documents  at  prescribed  rates  from the  Public
Reference  Room of the  Commission at its principal  office at 450 Fifth Street,
N.W.,  Washington,  D.C.  20549.  Any  interested  party may obtain  information
regarding the operation of the Public  Reference  Room by calling the Commission
at 1-800-SEC-0330. The Company files reports and information statements with the
Commission  electronically.  The  Commission  maintains  an  Internet  site that
contains  reports,  proxy  and  information  statements  and  other  information
regarding issuers that file electronically  with the Commission.  The address of
such Internet site is http://www.sec.gov.

         The Company has filed with the Commission a  Registration  Statement on
Form S-3 (such Registration Statement, with all amendments and exhibits thereto,
hereinafter collectively referred to as the "Registration  Statement") under the
Securities Act with respect to the Shares offered  hereby.  This Prospectus does
not contain all of the information set forth in the Registration Statement.  For
further  information  with respect to the Company and the Shares offered hereby,
reference is made to the Registration  Statement.  Statements  contained in this
Prospectus  as to the  contents  of any  contract  or  other  document  are  not
necessarily  complete  and, in each  instance,  reference is made to the copy of
such  contract  or  other  document  filed  as an  exhibit  to the  Registration
Statement, each statement being qualified in its entirety by such reference.

         The Company furnishes its stockholders  with annual reports  containing
audited  financial  statements and may distribute such other periodic reports as
the Company may determine to be appropriate or as may be required by law.

                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

         The  following  documents  previously  filed  by the  Company  with the
Commission  (Commission File Numbers 1-14556 and 0-21857) under the Exchange Act
are incorporated herein by reference in this Prospectus:

         (i)      Annual  Report on Form 10-KSB for the year ended  December 31,
                  1997;
         (ii)     Current  Report  on Form 8-K  filed on  January  7,  1998,  as
                  amended on January 14, 1998;
         (iii)    Quarterly  Report on Form 10-QSB for the fiscal  quarter ended
                  March 31, 1998; and
         (iv)     The description of the Company's Common Stock contained in its
                  Registration  Statement on Form 8-A filed with the  Commission
                  on  December  10,  1996,  including  any  amendment  or report
                  updating such description.

         All documents filed by the Company pursuant to Section 13(a), 13(c), 14
or 15(d) of the Exchange Act after the date of this  Prospectus and prior to the
termination of the offering of securities contemplated hereby shall be deemed to
be incorporated by reference in this Prospectus and to be a part hereof from the
date of filing of such documents.

         A copy of any or all of the  documents  incorporated  or  deemed  to be
incorporated  herein by reference  (other than exhibits to such documents  which
are not specifically  incorporated by reference herein) will be provided without
charge  to  any  person  to  whom a copy  of  this  Prospectus,  as  amended  or
supplemented  from time to time, and any other documents (or parts of documents)
that constitute  part of this  Prospectus  under Section 10(a) of the Securities
Act of 1933, as amended (the  "Securities  Act"),  will also be provided without
charge to each such  person,  upon  written or oral  request.  Requests for such
copies should be directed to: Chief Financial  Officer,  Poore  Brothers,  Inc.,
3500 South La Cometa Drive, Goodyear, AZ 85338, telephone number (602) 932-6200.

         Any  statement  contained  in a document  incorporated  or deemed to be
incorporated  by reference  herein shall be deemed to be modified or  superseded
for purposes of this Prospectus to the extent that a statement  contained herein
or in any other  subsequently  filed  document  which also is or is deemed to be
incorporated by reference herein modifies or supersedes such statement. Any such
statement so modified or superseded  shall not be deemed,  except as so modified
or superseded, to constitute a part of this Prospectus.
                                       4
<PAGE>
                           FORWARD-LOOKING STATEMENTS

         This  Prospectus,  including all documents  incorporated  by reference,
includes  "forward-looking"  statements within the meaning of Section 27A of the
Securities  Act of 1933, as amended and Section 12E of the  Securities  Exchange
Act of 1934, as amended,  and the Private  Securities  Litigation  Reform Act of
1995, and the Company desires to take advantage of the "safe harbor"  provisions
thereof.  Therefore,  the Company is including  this  statement  for the express
purpose of availing itself of the protections of the safe harbor with respect to
all  of  such  forward-looking   statements.  In  this  Prospectus,   the  words
"anticipates,"  "believes," "expects," "intends," "estimates," "projects," "will
likely  result,"  "will  continue,"  "future" and similar terms and  expressions
identify  forward-looking  statements.  The  forward-looking  statements in this
Prospectus reflect the Company's current views with respect to future events and
financial performance.  These forward-looking  statements are subject to certain
risks and  uncertainties,  including  specifically the Company's brief operating
history and  significant  operating  losses to date,  the  probability  that the
Company will need additional  financing due to continued  operating losses or in
order to implement the Company's  business  strategy,  significant  competition,
volatility  of the market  price of the Common  Stock and those  other risks and
uncertainties  discussed  herein,  that  could  cause  actual  results to differ
materially from historical results or those anticipated. In light of these risks
and  uncertainties,   there  can  be  no  assurance  that  the   forward-looking
information  contained in this  Prospectus will in fact transpire or prove to be
accurate.  Readers are cautioned to consider the specific risk factors described
herein  and  in  "Risk  Factors,"  and  not  to  place  undue  reliance  on  the
forward-looking  statements  contained  herein,  which speak only as of the date
hereof.   The  Company   undertakes  no  obligation  to  publicly  revise  these
forward-looking  statements to reflect  events or  circumstances  that may arise
after the date hereof. All subsequent written or oral forward-looking statements
attributable  to the  Company  or persons  acting on its  behalf  are  expressly
qualified in their entirety by this section.

         NO DEALER,  SALESPERSON OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO GIVE
ANY  INFORMATION OR TO MAKE ANY  REPRESENTATIONS  OTHER THAN THOSE  CONTAINED IN
THIS  PROSPECTUS IN CONNECTION  WITH THE OFFER MADE BY THIS  PROSPECTUS  AND, IF
GIVEN OR MADE, SUCH  INFORMATION OR  REPRESENTATIONS  MUST NOT BE RELIED UPON AS
HAVING BEEN  AUTHORIZED BY THE COMPANY OR ANY OF THE SELLING  SECURITY  HOLDERS.
THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR THE  SOLICITATION OF ANY
OFFER TO BUY ANY SECURITY  OTHER THAN THE SHARES OF COMMON STOCK OFFERED BY THIS
PROSPECTUS, NOR DOES IT CONSTITUTE AN OFFER TO BUY THE SHARES OF COMMON STOCK BY
ANYONE  IN  ANY  JURISDICTION  IN  WHICH  SUCH  OFFER  OR  SOLICITATION  IS  NOT
AUTHORIZED,  OR IN WHICH THE PERSON  MAKING  SUCH OFFER OR  SOLICITATION  IS NOT
QUALIFIED  TO DO SO, OR TO ANY PERSON  WHOM IT IS UNLAWFUL TO MAKE SUCH OFFER OR
SOLICITATION.  NEITHER  THE  DELIVERY  OF  THIS  PROSPECTUS  NOR ANY  SALE  MADE
HEREUNDER  SHALL,  UNDER  ANY  CIRCUMSTANCES  CREATE  ANY  IMPLICATION  THAT THE
INFORMATION  CONTAINED  HEREIN IS CORRECT AS OF ANY TIME  SUBSEQUENT TO THE DATE
HEREOF.
                           --------------------------

                                TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                       Page                                                            Page
                                                       ----                                                            ----
<S>                                                     <C>   <C>                                                       <C>
Available Information                                   4     Use of Proceeds                                           12
Incorporation of Certain Information by Reference       4     Selling Security Holders                                  12
Forward-Looking Statements                              5     Plan of Distribution                                      13
Summary Information                                           Limitation of Liability and Indemnification Matters       13
         The Company                                    6     Legal Matters                                             13
         The Offering                                   7     Experts                                                   13
Risk Factors                                            7
</TABLE>

         UNTIL  _______________,___  1998 ALL DEALERS EFFECTING  TRANSACTIONS IN
THE REGISTERED  SECURITIES,  WHETHER OR NOT PARTICIPATING IN THIS  DISTRIBUTION,
MAY BE REQUIRED TO DELIVER A PROSPECTUS.  THIS IS IN ADDITION TO THE OBLIGATIONS
OF DEALERS TO DELIVER A PROSPECTUS WHEN ACTING AS UNDERWRITERS  AND WITH RESPECT
TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
                                       5
<PAGE>
                               SUMMARY INFORMATION

         The  following  summary is  qualified in its entirety by, and should be
read  in  conjunction   with,  the  more  detailed   information  and  financial
statements, including the notes thereto, contained elsewhere in, or incorporated
by reference into, this Prospectus.  Unless otherwise indicated, the information
set forth in this  Prospectus  assumes:  (i) the  issuance of 300,000  shares of
Common Stock  issuable upon the exercise of the Financing  Warrant and 2,109,717
shares of Common Stock issuable upon the conversion of the Debentures,  and (ii)
no issuance of 2,151,550  shares of Common Stock  reserved for issuance upon the
exercise of outstanding stock options or 225,000 shares of Common Stock reserved
for issuance  upon the  exercise of a warrant  issued by the Company to Paradise
Valley Securities,  Inc. (the  "Underwriter"),  the underwriter of the Company's
initial public offering,  in December 1996 (the "Underwriter's  Warrant").  Each
prospective investor is urged to read this Prospectus carefully in its entirety.

                                   The Company

         The Company is engaged in the production, marketing and distribution of
salty snack food products that are sold primarily  throughout  the  southwestern
United States. The Company  manufactures and sells its own brand of potato chips
under the Poore  BrothersTM  logo,  manufactures  private label potato chips for
grocery store chains,  and distributes snack food products that are manufactured
by others. For the year ended December 31, 1997 and the three months ended March
31, 1998, net sales totaled  $15,731,796  and $3,196,764,  respectively.  During
such  periods,   approximately  64%  and  69%,   respectively,   of  sales  were
attributable to the Company's Poore BrothersTM brand potato chips; approximately
29% and 18%, respectively, of sales were attributable to the distribution by the
Company  of  snack  food  products   manufactured   by  other   companies;   and
approximately  7% and 13%,  respectively,  of sales were  attributable to potato
chips  produced by the Company for sale under the private  labels of  customers.
The Company  generally  sells its  products  to  retailers  through  independent
distributors.

         Poore  BrothersTM  brand potato chips are produced  with a batch frying
process  that the  Company  believes  results  in  potato  chips  with  enhanced
crispness and flavor. They are currently offered in ten flavors:  Original, Salt
& Vinegar,  Jalapeno,  Barbecue,  Parmesan & Garlic, Cajun, Dill Pickle, Grilled
Steak & Onion, Tangy Calypso and Unsalted.  The Company also manufactures potato
chips for sale on a private label basis using a continuous  frying process.  The
Company currently has one California and two Arizona grocery chains as customers
for its private label potato chips.

         The  Company's  business  objective  is to  become a  leading  regional
manufacturer  and  distributor  of branded  premium potato chips and other salty
snack foods by providing high quality  products at  competitive  prices that are
superior in taste to comparable  products.  The Company plans to achieve  growth
primarily through  increased  distribution and sales volume in existing markets,
development of new products and acquisitions. See "Business Strategy."

         The Company, a Delaware corporation,  was organized in February 1995 as
a holding  company to acquire,  on May 31, 1995,  (i)  substantially  all of the
assets,  subject to certain  liabilities,  of Poore Brothers'  Foods,  Inc. ("PB
Foods"); (ii) a 100% equity interest in Poore Brothers  Distributing,  Inc. ("PB
Distributing");  and (iii) an equity interest  (which,  with related  purchases,
constituted 80%) in Poore Brothers of Texas, Inc. ("PB Texas"). The Company also
acquired   substantially  all  of  the  outstanding  shares  of  Poore  Brothers
Southeast,   Inc.  ("PB  Southeast")  in  an  exchange  transaction  consummated
concurrently  with the acquisition of PB Foods,  PB  Distributing  and PB Texas.
Such acquisitions are referred to collectively herein as the "PB Acquisition."

         As a result of the  consummation  of the PB  Acquisition,  the  Company
became a holding  company with two  manufacturing  subsidiaries,  Poore Brothers
Arizona,  Inc., which had acquired the assets of PB Foods, and PB Southeast,  as
well as two distribution subsidiaries,  PB Distributing and PB Texas. Subsequent
to the PB Acquisition,  the Company  purchased the remaining equity of PB Texas,
increasing  its equity  ownership  to 100%.  Prior to their  acquisition  by the
Company,  PB Foods,  PB  Distributing  and PB Texas were owned and  operated  by
Donald and James Poore (since 1986, 1990 and 1991, respectively).

         In December 1996, the Company  completed an initial public  offering of
its Common Stock.

         In June 1997, the Company sold the operations of PB Texas. In September
1997, the Company closed the PB Southeast  manufacturing  operation in LaVergne,
Tennessee and consolidated all of the Company's manufacturing  operations into a
new facility in Goodyear,  Arizona.  At present,  PB Texas and PB Southeast  are
inactive  subsidiaries  of the  Company.  The land and building  comprising  the
Company's new Arizona facility is owned by a wholly owned subsidiary,  La Cometa
Properties, Inc., which was formed by the Company in May 1997.
                                       6
<PAGE>
         As used herein,  the term "Company" refers to Poore Brothers,  Inc. and
its subsidiaries, except where the context indicates otherwise.

         The  Company's  executive  offices  are located at 3500 South La Cometa
Drive, Goodyear, Arizona 85338, and its telephone number is (602) 932-6200.

                                  The Offering
<TABLE>
<CAPTION>
<S>                                                                  <C>
Common Stock Offered by Selling Security Holders..............       2,604,717 shares(1)

Common Stock Outstanding Before the Offering..................       7,126,657 shares(2)

Common Stock to be Outstanding After the Offering.............       9,536,374 shares(2)(3)

Use of Proceeds. .............................................       The Company  will not receive  any of the  proceeds  from
                                                                     the  sale  of  the  Shares   offered   pursuant  to  this
                                                                     Prospectus,  but will receive  proceeds of up to $420,000
                                                                     from  the  exercise  of  the   Financing   Warrant.   The
                                                                     proceeds,  if any,  from the  exercise  of the  Financing
                                                                     Warrant  will be used by the Company for working  capital
                                                                     and general corporate purposes.

NASDAQ SmallCap Market Symbol.................................       POOR
</TABLE>
- ----------------------
(1)  Includes:  (i)  195,000  shares of Common  Stock  previously  issued by the
     Company,  (ii) 300,000 shares of Common Stock issuable upon the exercise of
     the Financing Warrant,  and (iii) 2,109,717 shares of Common Stock issuable
     upon the conversion of the Debentures.  See "Selling  Security  Holders and
     Plan of Distribution" and "Description of Securities."
(2)  Does not  include:  (i)  2,151,550  shares of  Common  Stock  reserved  for
     issuance upon the exercise of outstanding  stock  options;  or (ii) 225,000
     shares of Common  Stock  reserved  for  issuance  upon the  exercise of the
     Underwriter's Warrant.
(3)  Assumes  the  exercise  in  full of the  Financing  Warrant  and  the  full
     conversion of the Debentures.


                                  RISK FACTORS

         THE SHARES OFFERED HEREBY ARE  SPECULATIVE AND INVOLVE A HIGH DEGREE OF
RISK,  INCLUDING,  BUT  NOT  LIMITED  TO,  THE  RISK  FACTORS  DESCRIBED  BELOW.
PROSPECTIVE  INVESTORS  SHOULD  CAREFULLY  CONSIDER THE FOLLOWING  RISK FACTORS,
TOGETHER  WITH ALL  OTHER  INFORMATION  SET FORTH IN THIS  PROSPECTUS,  PRIOR TO
MAKING A DECISION TO PURCHASE ANY SHARES OF COMMON STOCK.

         BRIEF  OPERATING  HISTORY;  SIGNIFICANT  LOSSES  TO  DATE;  ACCUMULATED
DEFICIT.  Although  certain of the  Company's  subsidiaries  have  operated  for
several years, the Company as a whole has a relatively  brief operating  history
upon which an  evaluation  of its  prospects  can be made.  Such  prospects  are
subject  to  the  substantial  risks,   expenses  and  difficulties   frequently
encountered in the  establishment and growth of a new business in the snack food
industry,  which is characterized by a significant number of market entrants and
intense  competition.  The Company has had significant  operating losses to date
and has never made a profit.  For the fiscal  years ended  December 31, 1996 and
1997 and the three months ended March 31, 1998, the Company  incurred  losses of
$691,678,  $3,034,097  and  $235,562,  respectively.  At  December  31, 1997 the
Company had an  accumulated  deficit of  $5,461,933  and net working  capital of
$1,423,643,  and at March 31,  1998 the Company  had an  accumulated  deficit of
$5,697,495 and net working capital of $1,314,664.

         Even if the Company is  successful  in  expanding  the  production  and
distribution  of its products and in increasing net sales, it may be expected to
incur  substantial  additional  expense,  including  advertising and promotional
costs and  "slotting"  expenses  (i.e.,  the cost of  obtaining  shelf  space in
certain grocery stores). Accordingly, the Company may incur additional losses in
the future as a result of the implementation of the Company's business strategy,
even if net sales  increase  significantly.  There can be no assurance  that the
Company's  business strategy will prove successful or that the Company will ever
become profitable.
                                       7
<PAGE>
         POSSIBLE NEED FOR ADDITIONAL  FINANCING.  Continued operating losses or
expansion of the Company's business may each result in requirements for funds in
excess of cash flow  generated  from  operations,  the  Company's  existing cash
balances and its available borrowing  facilities.  Accordingly,  the Company may
require future debt or equity financing to meet its business requirements. There
can be no assurance that such  financing will be available or, if available,  on
terms  attractive  to the  Company.  Any such  financing  may  dilute the equity
interests of the Company's stockholders.

         NON-COMPLIANCE  WITH  FINANCIAL  COVENANTS;  POSSIBLE  ACCELERATION  OF
DEBENTURES.  On May 31, 1995, the Company issued $2,700,000  principal amount of
the  Debentures,  with  monthly  principal  payments  of  approximately  $20,000
commencing   July  1998  through  July  1,  2002,  in  connection  with  the  PB
Acquisition.  In December 1996, in connection with the Company's  initial public
offering,  the holders of the Debentures  converted $400,409 principal amount of
the  Debentures  into  367,348  shares of Common  Stock.  As of March 31,  1998,
$2,299,591 principal amount of the Debentures remained outstanding. In addition,
as of March 31, 1998, the Company was not in compliance  with a financial  ratio
that the Company is required to maintain while the  Debentures are  outstanding,
related to a required interest coverage ratio of 1.5:1 (actual ratio of -3.1:1).
As a result of an event of  default,  the  holders  of the  Debentures  have the
right,  upon  written  notice and after a  thirty-day  period  during which such
default may be cured, to demand  immediate  payment of the then unpaid principal
and  accrued  but  unpaid  interest  under the  Debentures.  The  holders of the
Debentures  have granted the Company a waiver  effective  through June 30, 1999.
After that time,  the  Company  will be required  to be in  compliance  with the
following  financial  ratios,  so long  as the  Debentures  remain  outstanding:
working  capital  of at least  $1,000,000;  minimum  shareholders'  equity  (net
worth); an interest coverage ratio of at least 2.0:1; and a current ratio at the
end of any fiscal  quarter  of at least  1.1:1.  The  Company  is  currently  in
compliance with the working capital,  minimum  shareholders'  equity and current
ratio requirements.  There can be no assurance,  however,  that the Company will
attain  a  sufficient  level  of  profitability  to be in  compliance  with  the
financial  ratios  upon the  expiration  of the  waivers or be able to obtain an
extension or renewal of the waivers. Any acceleration under the Debentures prior
to their maturity on July 1, 2002 could have a material  adverse effect upon the
Company.

         COMPETITION.  The market for salty snack  foods,  such as those sold by
the Company,  including potato chips,  tortilla chips, popcorn and pretzels,  is
large and  intensely  competitive.  Competitive  factors in the salty snack food
industry  include  product quality and taste,  brand awareness among  consumers,
access to supermarket shelf space, price, advertising and promotion,  variety of
snacks offered,  nutritional content,  product packaging and package design. The
Company competes in that market  principally on the basis of product quality and
taste.

         The snack food  industry is  primarily  dominated by  Frito-Lay,  Inc.,
which has  substantially  greater financial and other resources than the Company
and  sells  brands  that  are more  widely  recognized  than  are the  Company's
products.  Numerous other companies that are actual or potential  competitors of
the Company,  many with greater  financial and other  resources  (including more
employees  and more  extensive  facilities)  than the  Company,  offer  products
similar to those of the Company.  In addition,  many of such competitors offer a
wider  range of products  than that  offered by the  Company.  Local or regional
markets often have  significant  smaller  competitors,  many of whom offer batch
fried products similar to those of the Company.  Expansion of Company operations
into new markets has and will continue to encounter significant competition from
national,  regional  and  local  competitors  that  may  be  greater  than  that
encountered  by  the  Company  in  its  existing  markets.  In  addition,   such
competitors may challenge the Company's position in its existing markets.  While
the Company  believes that its products and method of operations  will enable it
to compete successfully, there can be no assurance of its ability to do so.

         PROMOTIONAL  AND  SHELF  SPACE  COSTS.  Successful  marketing  of  food
products  generally  depends  upon  obtaining  adequate  retail  shelf space for
product display,  particularly in supermarkets.  Frequently,  food manufacturers
and distributors, such as the Company, incur additional costs in order to obtain
additional  shelf  space.  Whether  or not the  Company  incurs  such costs in a
particular  market is  dependent  upon a number of factors,  including  existing
demand for the  Company's  products,  relative  availability  of shelf space and
general competitive conditions. The Company may incur significant shelf space or
other promotional costs as a necessary condition of entering into competition in
particular markets or stores. If incurred,  such costs may materially affect the
Company's financial performance.

         NO ASSURANCE OF CONSUMER  ACCEPTANCE  OF COMPANY'S  EXISTING AND FUTURE
PRODUCTS.  Consumer preferences for snack foods are continually changing and are
extremely difficult to predict. The ability of the Company to develop successful
operations  in new  markets  will depend upon  customer  acceptance  of, and the
Company's ability to manufacture,  its products.  There can be no assurance that
the Company's  products will achieve a significant  degree of market acceptance,
that acceptance,  if achieved,  will be sustained for any significant  period or
that  product  life cycles will be  sufficient  to permit the Company to recover
start-up and other associated costs. In addition, there can be no assurance that
the Company will succeed in the  
                                       8
<PAGE>
development  of any new  products  or that  any new  products  developed  by the
Company will achieve market  acceptance or generate  meaningful  revenue for the
Company.

         UNCERTAINTIES  AND RISKS OF FOOD PRODUCTS  INDUSTRY.  The food products
industry in which the  Company is engaged is subject to  numerous  uncertainties
and risks outside of the Company's  control.  Profitability in the food products
industry  is subject  to  adverse  changes  in  general  business  and  economic
conditions,  oversupply  of certain food  products at the  wholesale  and retail
levels,  seasonality,  the risk  that a food  product  may be  banned or its use
limited or declared unhealthful,  the risk that product tampering may occur that
may require a recall of one or more of the Company's products, and the risk that
sales of a food product may decline due to perceived health concerns, changes in
consumer tastes or other reasons beyond the control of the Company.

         FLUCTUATIONS  IN PRICES OF SUPPLIES;  DEPENDENCE  UPON  AVAILABILITY OF
SUPPLIES AND  PERFORMANCE OF SUPPLIERS.  The Company's  manufacturing  costs are
subject  to  fluctuations  in the  prices  of  potatoes  and oil,  the two major
ingredients  used  in  the  manufacture  of  potato  chips,  as  well  as  other
ingredients of the Company's products. Potatoes are widely available year-round,
either  freshly  harvested or from storage  during  winter  months.  TrisunR,  a
sunflower oil low in saturated fat that is used by the Company in the production
of Poore BrothersTM brand potato chips, is supplied by one company.  The Company
believes that alternative cooking oils that are low in saturated fat are readily
abundant and  available.  The Company is dependent upon its suppliers to provide
the Company with  products and  ingredients  in adequate  supply and on a timely
basis.  Although the Company  believes  that its  requirements  for products and
ingredients  are  readily  available,  and  that  its  business  success  is not
dependent on any single supplier,  the failure of certain  suppliers to meet the
Company's  performance  specifications,  quality standards or delivery schedules
could have a material adverse effect on the Company's operations. In particular,
a sudden scarcity, a substantial price increase, or an unavailability of product
ingredients could materially  adversely affect the Company's  operations.  There
can be no assurance that alternative  ingredients would be available when needed
and on commercially attractive terms, if at all.

         LACK OF  PROPRIETARY  MANUFACTURING  METHODS.  The taste and quality of
Poore  BrothersTM  brand  potato  chips is largely  due to two  elements  of the
Company's  manufacturing  process:  its  use of  batch  frying  and  its  use of
distinctive  seasonings  to produce a variety of flavors.  The Company  does not
have exclusive  rights to the use of either element;  consequently,  competitors
may incorporate such elements into their own processes.

         DEPENDENCE UPON MAJOR  CUSTOMERS.  Two customers of the Company,  Fry's
Food Stores (a subsidiary of Kroger, Inc.) and Safeway,  Inc., accounted for 14%
and  10%,  respectively,  of the  Company's  1997  net  sales  and 17% and  10%,
respectively,  of the  Company's  net sales for the three months ended March 31,
1998.  The  remainder  of the  Company's  net sales were derived from sales to a
limited  number of  additional  customers,  either  grocery  chains or  regional
distributors,  none of which  individually  accounted  for more  than 10% of the
Company's  sales.  A decision by any major  customers to cease or  substantially
reduce their  purchases  could have a material  adverse  effect on the Company's
business.

         RELIANCE  ON  KEY  EMPLOYEES;  NON-COMPETE  AGREEMENTS.  The  Company's
success is dependent in large part upon the abilities of its executive officers,
including Eric J. Kufel (President and Chief Executive  Officer).  The inability
of the  executive  officers  to perform  their  duties or the  inability  of the
Company to attract and retain  other  highly  qualified  personnel  could have a
material adverse effect upon the Company's  business and prospects.  The Company
does not maintain, nor does it currently contemplate  obtaining,  "key man" life
insurance with respect to such  employees.  With the exception of James M. Poore
(Vice  President),  the  employment  of the  executive  officers of the Company,
including Mr. Kufel, Thomas W. Freeze (Vice President,  Chief Financial Officer,
Treasurer  and  Secretary),  Scott  D.  Fullmer  (Vice  President  -  Sales  and
Marketing),  Glen E. Flook (Vice President - Manufacturing) and Wendell T. Jones
(Director  of Sales -  Arizona),  is on an  "at-will"  basis.  The  Company  has
non-compete agreements with all of its executive officers, except Mr. Jones.

         LEGAL PROCEEDINGS.  In June 1996, a lawsuit was commenced in an Arizona
state court against two directors of the Company, Mark S. Howells and Jeffrey J.
Puglisi, and PB Southeast which alleged, among other things, that James Gossett,
plaintiff,  had an oral  agreement  with Mr.  Howells to receive a 49% ownership
interest in PB Southeast,  that Messrs.  Howells and Puglisi breached  fiduciary
duties and other obligations to Mr. Gossett and that he was entitled to exchange
such alleged stock  interest for shares in the Company.  Another  plaintiff,  PB
Pacific  Distributing,  Inc.,  further alleged that Messrs.  Howells and Puglisi
failed to honor the terms of an alleged distribution agreement between it and PB
Foods. The complaint seeks unspecified  amounts of damages,  fees and costs. The
Company has agreed to  indemnify  Messrs.  Howells and Puglisi in regard to this
lawsuit.  In February  1997,  plaintiffs  filed  pleadings  indicating  they are
seeking $3  million in  damages;  plaintiffs  may not be limited by this  damage
amount at trial.  Messrs.  Howells and Puglisi and PB Southeast  filed an answer
and  counterclaim  against  Mr.  Gossett  denying  the major  provisions  of the
complaint,  alleging  various acts of  nonperformance  and breaches of 
                                       9
<PAGE>
fiduciary duty on the part of Mr. Gossett and seeking various  compensatory  and
punitive  damages.  In July 1997,  summary judgement was granted in favor of all
defendants  on all counts of the  lawsuit.  In its Order,  the  Maricopa  County
(Arizona)  Superior  Court  ruled that there was no oral  contract  and that the
remainder of the plaintiffs'  claims could not support a cause of action against
the defendants.  In February 1998, the Court reversed its prior grant of summary
judgment on one of the seven  counts and  reinstated  Mr.  Gossett's  claim that
Messrs. Howells and Puglisi breached fiduciary duties to him. The Court also set
the matter for trial beginning October 5, 1998. The Court's recent ruling merely
preserves Mr.  Gossett's  claim for trial and does not  adjudicate the merits of
the  claim.  The  Company  believes  that the  claim is  without  merit and will
continue to vigorously defend the lawsuit.

         GOVERNMENTAL  REGULATION.  The  packaged  food  industry  is subject to
numerous  federal,  state and local  governmental  regulations,  including those
relating to the  preparation,  labeling  and  marketing  of food  products.  The
Company is particularly  affected by the Nutrition Labeling and Education Act of
1990 ("NLEA"),  which requires specified nutritional information to be disclosed
on all packaged  foods.  The Company  believes that the labeling on its products
currently meets these requirements.  The Company does not believe that complying
with the NLEA  regulations  materially  increases  the  Company's  manufacturing
costs. There can be no assurance, however, that new laws or regulations will not
be passed that could  require the Company to alter the taste or  composition  of
its products. Such changes could affect sales of the Company's products and have
a material adverse effect on the Company.

         PRODUCT  LIABILITY  CLAIMS.  As a  manufacturer  and  marketer  of food
products,  the Company may be subjected  to various  product  liability  claims.
There can be no assurance that the product liability insurance maintained by the
Company will be adequate to cover any loss or exposure for product liability, or
that such  insurance  will  continue to be available on terms  acceptable to the
Company. Any product liability claim not fully covered by insurance,  as well as
any adverse  publicity  from a product  liability  claim,  could have a material
adverse  effect on the  financial  condition  or  results of  operations  of the
Company.

         NO DIVIDENDS.  The Company has never  declared or paid any dividends on
the shares of Common Stock. Management intends to retain any future earnings for
the operation and  expansion of the Company's  business and does not  anticipate
paying  any  dividends  at any time in the  foreseeable  future.  In any  event,
certain  debt  agreements  of the  Company  limit its ability to declare and pay
dividends on the Common Stock.

         POSSIBLE  ISSUANCE OF ADDITIONAL  COMMON STOCK AND PREFERRED STOCK. The
authorized  capital stock of the Company consists of 15,000,000 shares of Common
Stock, of which 9,536,374  shares will be issued and outstanding upon completion
of the offering  (assuming the issuance of (i) 300,000  shares upon the exercise
in full of the Financing  Warrant and (ii) 2,109,717  shares upon the conversion
of the  Debentures),  and 50,000 shares of preferred  stock,  par value $100 per
share (the "Preferred Stock"), of which no shares will be issued and outstanding
upon  completion  of the  offering.  Additionally:  (i) there are stock  options
outstanding  which,  upon  vesting,  could  result in the  issuance of 2,151,550
additional  shares of Common  Stock at an  average  exercise  price of $2.01 per
share;  and (ii) the  Underwriter's  Warrant gives the  Underwriter the right to
purchase 225,000 shares of Common Stock at an exercise price of $4.38 per share.
In addition,  the Company's Board of Directors has authority,  without action or
vote of the Company's  stockholders,  to issue all or part of the authorized but
unissued  shares of Common  Stock and  Preferred  Stock.  Any such  issuances of
Common  Stock  will  dilute  the  percentage   ownership  interest  of  existing
stockholders  and may  further  dilute  the per share  book  value of the Common
Stock. Any such Preferred Stock would have rights senior to the Common Stock.

         VOLATILITY OF MARKET PRICE OF COMMON STOCK;  DECLINE IN MARKET PRICE OF
COMMON STOCK SINCE INITIAL PUBLIC  OFFERING.  Recent history  relating to market
prices of companies that recently completed an initial public offering indicates
that, from time to time, there is significant  volatility in the market price of
the  securities  of such  companies  for reasons that may not be related to such
companies'  operations  or financial  conditions.  Since the  completion  of the
initial  public  offering of the  Company's  Common Stock in December 1996 at an
offering  price of $3.50 per  share,  the market  price of the Common  Stock has
experienced a substantial  decline.  The last reported sales price of the Common
Stock on the  NASDAQ  SmallCap  Market on July 2, 1998 was  $1.28125  per share.
There can be no assurance as to the future market price of the Common Stock.

         MARKET  OVERHANG OF  REGISTERED  STOCK MAY AFFECT  MARKET  PRICE OF THE
COMPANY'S  COMMON STOCK.  Due to the limited trading market for the Common Stock
and the  volatility  of the market price of the Common Stock since the Company's
initial public offering in December 1996,  sales by the Selling Security Holders
of any of the  Shares  may have an  adverse  effect on the  market  price of the
Company's  Common Stock.  Sales of  significant  numbers of Shares into the open
market will likely have a  depressive  effect on the market  price of the Common
Stock.  The  Company  cannot  predict  the  timing or extent of any sales of the
Shares or the short- or long-term effect on the market price of the Common Stock
from any such sales.
                                       10
<PAGE>
         NASDAQ LISTING MAINTENANCE REQUIREMENTS;  NO ASSURANCE OF QUALIFICATION
FOR CONTINUED  LISTING.  NASDAQ has  implemented  rules changes  increasing  its
quantitative  listing  standards  that make it more difficult for the Company to
maintain  compliance  with the  listing  requirements  for the  NASDAQ  SmallCap
Market.  One of such  requirements  is that the bid price on the Common Stock be
equal to or  greater  than $1.  If the  Company  is  unable  to meet the  NASDAQ
SmallCap listing  requirements in the future,  its securities will be subject to
being  delisted,  and  trading,  if any,  would  thereafter  be conducted in the
over-the-counter  market  in the  so-called  "pink  sheets"  or the  "Electronic
Bulletin  Board" of the National  Association of Securities  Dealers,  Inc. As a
consequence  of such  delisting,  an investor  could find it more  difficult  to
dispose of, or to obtain  accurate  quotations as to the price of, the Company's
Common Stock.

         RISK OF  LOW-PRICED  STOCK.  Under the rules of the  Commission,  stock
priced  under $5.00 per share is  classified  as "penny  stock."  Broker-dealers
trading in "penny stock" are subject to burdensome record keeping and disclosure
requirements,  which can have the effect of reducing the liquidity and the value
of such stock.  Pursuant to one such requirement,  broker-dealers  involved in a
penny stock  transaction must make a special  suitability  determination for the
purchaser and receive the purchaser's  written consent to the transaction  prior
to the sale. A listing of securities on the NASDAQ  SmallCap  Market  affords an
exemption from those rules,  and because the Common Stock is currently listed on
the NASDAQ  SmallCap  Market,  the "penny  stock"  rules do not apply to it. If,
however,  at some time in the future the Common Stock should  become  ineligible
for continued listing on the NASDAQ SmallCap Market, those rules would apply.

         FUTURE SALES OF COMMON STOCK BY THE COMPANY'S STOCKHOLDERS.  At May 31,
1998,  there  were  9,536,374  shares of Common  Stock  issued  and  outstanding
(including  2,604,717  shares of Common Stock being  registered  pursuant to the
Registration  Statement  of which this  Prospectus  is a part and  assuming  the
issuance  of 300,000  shares of Common  Stock upon the  exercise  in full of the
Financing  Warrant and 2,109,717 shares of Common Stock upon the full conversion
of the Debentures),  excluding (i) 2,151,550 shares of Common Stock reserved for
issuance upon the exercise of outstanding  stock options and (ii) 225,000 shares
of Common Stock  reserved for  issuance  upon the exercise of the  Underwriter's
Warrant.  Upon the  effectiveness  of the  Registration  Statement of which this
Prospectus is a part,  8,710,099 of the issued and outstanding  shares of Common
Stock  (assuming  the  exercise  in full of the  Financing  Warrant and the full
conversion  of  the  Debentures)   will  be  freely  tradable   without  further
restriction or further  registration  under the Securities Act, unless purchased
by  "affiliates"  of the Company,  as that term is defined in Rule 144 under the
Securities Act ("Rule 144"). The remaining 826,275 issued and outstanding shares
of Common Stock will be "restricted  securities" as that term is defined in Rule
144 and will be eligible for  immediate  sale under Rule 144,  subject to volume
limitations and other conditions of Rule 144. In addition,  the 2,151,550 shares
of Common Stock issuable upon the exercise of outstanding  stock options and the
225,000  shares of Common Stock  reserved for issuance  upon the exercise of the
Underwriter's  Warrant have been  registered  under the Securities Act. Upon the
issuance,  if any, of such shares,  they will be freely tradable without further
restriction or further  registration  under the Securities Act, unless purchased
by "affiliates" of the Company, as that term is defined in Rule 144.

         In general, under Rule 144 as currently in effect, any affiliate of the
Company or any person (or persons whose shares are aggregated in accordance with
Rule 144) who has beneficially owned restricted securities for at least one year
would be entitled to sell within any three-month  period a number of shares that
does not exceed  the  greater of 1% of the  outstanding  shares of Common  Stock
(approximately  95,364  shares  based  upon the  number of shares  assumed to be
outstanding  after the Offering  assuming the exercise in full of the  Financing
Warrant and the full  conversion  of the  Debentures)  or the  reported  average
weekly  trading  volume  in the  over-the-counter  market  for  the  four  weeks
preceding  the  sale.   Sales  under  Rule  144  are  also  subject  to  certain
manner-of-sale  restrictions and notice  requirements and to the availability of
current public  information  concerning  the Company.  Persons who have not been
affiliates  of the  Company  for at least  three  months and who have held their
shares  for more than two  years  are  entitled  to sell  restricted  securities
without  regard to the  volume,  manner of sale,  notice and public  information
requirements of Rule 144.

         NO   UNDERWRITER   PARTICIPATION   IN   PREPARATION  OF  PROSPECTUS  OR
REGISTRATION  STATEMENT.  No underwriter has  participated in the preparation of
this  Prospectus  or the  Registration  Statement of which this  Prospectus is a
part.  Generally,  in an  underwritten  offering,  an underwriter  would conduct
certain investigations relative to the issuer, its business and the terms of the
offering  in  order  to  establish  a  reasonable   basis  for  determining  the
completeness of the disclosures set forth in any offering documents. Inasmuch as
no  underwriter  has  participated  in the  preparation of the Prospectus or the
Registration Statement of which this Prospectus is a part, such an investigation
has not been conducted in connection with this Offering.

         CERTAIN   ANTI-TAKEOVER   PROVISIONS.   The  Company's  Certificate  of
Incorporation  authorizes  the issuance of up to 50,000  shares of "blank check"
Preferred  Stock  with  such  designations,  rights  and  preferences  as may be
determined  from  time to time by the Board of  Directors  of the  Company.  The
Company  may  issue  such  shares  of  Preferred  Stock  in the  future  without
                                       11
<PAGE>
stockholder approval.  The rights of the holders of Common Stock will be subject
to, and may be adversely affected by, the rights of the holders of any Preferred
Stock that may be issued in the future.  The issuance of Preferred Stock,  while
providing  desirable  flexibility in connection with possible  acquisitions  and
other corporate  purposes,  could have the effect of  discouraging,  delaying or
preventing a change of control of the Company,  and preventing holders of Common
Stock from realizing a premium on their shares.  In addition,  under Section 203
of the Delaware General Corporation Law (the "DGCL"),  the Company is prohibited
from  engaging  in any  business  combination  (as defined in the DGCL) with any
interested  stockholder  (as defined in the DGCL) unless certain  conditions are
met. This statutory provision could also have an anti-takeover effect.

                                 USE OF PROCEEDS

         The Company will not receive any of the  proceeds  from the sale of the
Shares offered pursuant to this  Prospectus,  but will receive proceeds of up to
$420,000 from the exercise of the Financing Warrant. The proceeds,  if any, from
the  exercise of the  Financing  Warrant will be used by the Company for working
capital and  general  corporate  purposes.  There can be no  assurance  that the
Financing Warrant will be exercised in whole or in part.

                            SELLING SECURITY HOLDERS

         All of the  securities of the Company  covered by this  Prospectus  are
being sold for the account of the Selling  Security Holders as identified in the
following table. The Selling Security Holders are offering for sale an aggregate
of up to  2,604,717  shares of Common  Stock,  including  (i) 195,000  shares of
Common Stock  previously  issued by the Company,  (ii) 300,000  shares of Common
Stock issuable upon the exercise of the Financing  Warrant,  and (iii) 2,109,717
shares of Common Stock issuable upon the conversion of the Debentures.

         The  following  table sets forth  with  respect to each of the  Selling
Security  Holders:  the number of securities held of record or beneficially  (to
the extent known by the Company); the number of shares included in the Offering;
the number of shares to be held after the Offering; and the percentage ownership
of such person after the Offering.
<TABLE>
<CAPTION>
                                   Number of Shares   Number of Shares   Number of Shares 
                                   of Common Stock    of Common Stock    of Common Stock           Percentage
                                     Held Before        Included in      to be Held After       Ownership After
                  Name                 Offering           Offering           Offering             Offering (1)
                  ----                 --------           --------           --------             ------------
<S>                                   <C>                <C>                    <C>                    <C> 
Arthur D. Ehrenreich                     10,000              5,000              5,000                  *%
William A. Franke                        80,000             80,000                  0                  --
Renaissance Capital Growth &
    Income Fund III, Inc.             1,640,891          1,640,891                  0                  --
Gerald Rubin                             50,000             50,000                  0                  --
Larry Searles                            10,000             10,000                  0                  --
Wells Fargo Small Business
    Investment Company, Inc.            469,826            468,826              1,000                  *
Westminster Capital, Inc.               300,000            300,000                  0                  --
George J. Wischer Trust                  50,000             50,000                  0                  --

All Selling Security Holders          2,610,717          2,604,717              6,000                  *
</TABLE>
- --------------------

* Less than 1%.

(1)  Based on  9,536,374  shares of Common  Stock being  issued and  outstanding
     after the  completion  of the  offering,  assuming  the issuance of 300,000
     shares of Common Stock upon the exercise in full of the  Financing  Warrant
     and the  issuance  of  2,109,717  shares  of  Common  Stock  upon  the full
     conversion of the Debentures.

         The  Company has agreed to pay for all costs and  expenses  incident to
the  preparation  and  filing  of  the  Registration  Statement  of  which  this
Prospectus  is a part,  including  but not limited to all  expenses  and fees of
preparing, filing and printing the Registration Statement and Prospectus and any
related  exhibits,  amendments and  supplements  thereto and the mailing of such
items. The Company will not pay selling commissions and expenses associated with
any sales of the Shares by the Selling Security holders.
                                       12
<PAGE>
                              PLAN OF DISTRIBUTION

         The Shares  offered by the Selling  Security  Holders  pursuant to this
Prospectus  may be offered  and sold from time to time  directly  by the Selling
Security  Holders  acting as  principal  for their  own  account  in one or more
transactions on or through the NASDAQ SmallCap Market,  in the  over-the-counter
market or in negotiated  transactions at market prices prevailing at the time of
sale or at prices otherwise  negotiated.  Alternatively,  the Shares may be sold
from time to time through agents,  brokers,  dealers or underwriters  designated
from time to time, and such agents, brokers, dealers or underwriters may receive
compensation in the form of commissions or concessions from the Selling Security
Holders or the purchasers of the securities. The Shares have not been registered
under any securities laws of any state.

         Selling  Security  Holders will be subject to applicable  provisions of
the Exchange Act and the rules and  regulations  thereunder  including,  without
limitation, Regulation M, which provisions may limit the timing of purchases and
sales of Shares by the Selling Security Holders.

               LIMITATION OF LIABILITY AND INDEMNIFICATION MATTERS

         The Company's  Certificate of  Incorporation  provides that no director
shall have any  personal  liability to the Company or its  stockholders  for any
monetary  damages for breach of  fiduciary  duty as a director,  except that the
Certificate of  Incorporation  does not eliminate or limit the liability of each
director (i) for any breach of such director's duty of loyalty to the Company or
its stockholders,  (ii) for acts of omissions not in good faith or which involve
intentional misconduct or a knowing violation of law, (iii) under Section 174 of
the General Corporation Law of the State of Delaware or (iv) for any transaction
from which such director derived an improper  personal  benefit.  As a result of
this  provision,  the  ability  of  the  Company  or a  stockholder  thereof  to
successfully  prosecute an action against a director for a breach of his duty of
care has been limited.  However, this provision does not affect the availability
of  equitable  remedies  such  as an  injunction  or  rescission  based  upon  a
director's breach of his duty of care.

         The Company's By-Laws provide mandatory  indemnification  rights to any
officer or director of the Company  who, by reason of the fact that he or she is
an officer or director of the Company,  is involved in a legal proceeding of any
nature. Such indemnification  rights include reimbursement for expenses incurred
by such  officer  or  director  in  advance  of the  final  disposition  of such
proceeding.  The By-Laws also provide that the Company may in the  discretion of
the Board of Directors,  purchase insurance on behalf of any officer or director
against  any  liability  asserted  against  and  incurred by such person in such
capacity.

         The Company's  officers,  directors and  controlling  persons also have
certain  indemnification  rights  pursuant to: (i) the Debenture  Loan Agreement
dated as of May 31, 1995, by and among the Company, Renaissance and Wells Fargo,
in connection with the  registration of the shares of Common Stock issuable upon
conversion of the Debentures; and (ii) the Financing Warrant, in connection with
the registration of the shares of Common Stock issuable upon the exercise of the
Financing Warrant.

         Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Company pursuant to the foregoing provisions, or otherwise, the Company has been
advised that in the opinion of the Commission  such  indemnification  is against
public  policy  as  expressed  in  the   Securities   Act  and  is,   therefore,
unenforceable.

                                  LEGAL MATTERS

         Certain  legal  matters  with  respect  to the  shares of Common  Stock
offered  hereby will be passed  upon for the  Company by Cobb &  Eisenberg  LLC,
Westport, Connecticut 06881.

                                     EXPERTS

         The consolidated  financial  statements of the Company  incorporated by
reference in this prospectus and elsewhere in the registration statement, to the
extent and for the periods indicated in its report,  have been audited by Arthur
Andersen LLP, independent public accountants, and is included herein in reliance
upon the authority of said firm as experts in giving said report.

         The  consolidated  balance  sheet  as of  December  31,  1996  and  the
consolidated statements of operations,  shareholders' equity, and cash flows for
the year ended December 31, 1996, incorporated by reference in this registration
statement,   have  been  incorporated  herein  in  reliance  on  the  report  of
PricewaterhouseCoopers  LLP, independent accountants,  given on the authority of
that firm as experts in accounting and auditing.
                                       13
<PAGE>
                                     PART II

                   INFORMATION NOT REQUIRED IN THE PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution.

         The expenses of the Company for the issuance  and  distribution  of the
shares of Common Stock registered hereby are set forth in the following table:

                            Item                            Amount
                            ----                            ------
          Securities and Exchange Commission Filing Fee  $1,011.30
          Legal Fees of the Company                       [_______]*
          Accounting Fees of the Company                  [_______]*
          Printing and Engraving Costs                    [_______]*
          Miscellaneous Expenses                          [_______]*
                   Total                                  [_______]*

- ---------------
*     Estimated.




Item 15.  Indemnification of Directors and Officers.

         The  Certificate  of  Incorporation  of the  Company  provides  that no
director  shall have any personal  liability to the Company or its  stockholders
for any monetary damages for breach of fiduciary duty as a director, except that
the  Certificate of  Incorporation  does not eliminate or limit the liability of
each  director  (i) for any  breach of such  director's  duty of  loyalty to the
Company or its  stockholders,  (ii) for acts of  omissions  not in good faith or
which involve intentional  misconduct or a knowing violation of law, (iii) under
Section 174 of the Delaware General  Corporation Law or (iv) for any transaction
from which such director derived an improper personal benefit.

         The By-Laws of the Company provide that:

         (a) The Company shall  indemnify any person who was or is a party or is
threatened to be made a party to any  threatened,  pending or completed  action,
suit or proceeding,  whether civil,  criminal,  administrative  or investigative
(other  than an action by or in the right of the  Company) by reason of the fact
that he is or was a director,  officer, employee or agent of the Corporation, or
is or was serving at the  request of the  Corporation  as a  director,  officer,
employee or agent of another corporation,  partnership,  joint venture, trust or
other enterprise, against expenses (including attorneys' fees), judgments, fines
and  amounts  paid in  settlement  actually  and  reasonably  incurred by him in
connection with such action, suit or proceeding if he acted in good faith and in
a manner he reasonably believed to be in or not opposed to the best interests of
the Company,  and,  with respect to any criminal  action or  proceeding,  had no
reasonable  cause to believe his conduct was unlawful.  The  termination  of any
action, suit or proceeding by judgment, order, settlement,  conviction or upon a
plea of nolo  contendere  or its  equivalent,  shall not,  of  itself,  create a
presumption  that the person did not act in good faith and in a manner  which he
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
Company, and, with respect to any criminal action or proceeding,  had reasonable
cause to believe that his conduct was unlawful.

         (b) The  Company  shall  indemnify  any person who was or is part or is
threatened to be made a party to any threatened,  pending or completed action or
suit by or in the right of the  Company to procure a  judgement  in its favor by
reason of the fact that he is or was a directory,  officer, employee or agent of
the  Company,  or is or was serving at the request of the Company as a director,
officer, employee or agent of another corporation,  partnership,  joint venture,
trust or other enterprise against expenses (including  attorneys' fees) actually
and reasonably  incurred by him in connection  with the defense or settlement of
such  action  or suit if he acted in good  faith  an in a manner  he  reasonably
believed to be in or not opposed to the best interests of the Company and except
that no  indemnification  shall be made in respect to any claim, issue or matter
as to which such  person  shall have been  adjudged  to be liable to the Company
unless and only to the extent  that the Court of  Chancery or the court in which
such action or suit was brought shall determine upon application  that,  despite
the adjudication of liability but in view of all the  circumstances of the case,
such person is fairly and  reasonably  entitled to indemnify  for such  expenses
which the Court of Chancery or such other court shall deem proper.
                                       14
<PAGE>
         (c) To the extent  that a director,  officer,  employee or agent of the
Company has been successful on the merits or otherwise in defense of any action,
suit or proceeding  referred to in Subsections  (a) and (b) above, or in defense
of any claim, issue or matter therein,  he shall be indemnified against expenses
(including   attorney's  fees)  actually  and  reasonably  incurred  by  him  in
connection therewith.

         (d) Any  indemnification  under  Subsections  (a) and (b) above (unless
ordered  by a court)  shall be made by the  Company  only as  authorized  in the
specific  case  upon a  determination  that  indemnification  of  the  director,
officer, employee or agent is proper in the circumstances because he has met the
applicable  standard  of  conduct  set forth in  Subsections  (a) and (b).  Such
determination  shall be made (1) by the Board of Directors by a majority vote of
a quorum  consisting of directors  who were not parties to such action,  suit or
proceeding,  or (2) if such quorum is not  obtainable,  or, even if obtainable a
quorum of disinterested  directors so directs, by independent legal counsel in a
written opinion, or (3) by the stockholders.

         (e) Expenses incurred in defending a civil or criminal action,  suit or
proceeding  shall be paid by the Company in advance of the final  disposition of
such action,  suit or proceeding  upon receipt of an undertaking by or on behalf
of the director,  officer, employee or agent to repay such amount if it shall be
ultimately  determined  that he is not entitled to be indemnified by the Company
as authorized in this Section.

         (f) The  indemnification  provided by this Section  shall not be deemed
exclusive  of any  other  rights  to  which  those  seeking  indemnification  or
advancement  of  expenses  may be entitled  by any  By-Law,  agreement,  vote of
stockholders or disinterested  directors or otherwise,  both as to action in his
official  capacity  and as to action in  another  capacity  while  holding  such
office, and shall continue as to a person who has ceased to a director, officer,
employee  or agent and shall inure to the  benefit of the heirs,  executors  and
administrators of such a person.

         (g) The Company is authorized, according to the discretion of the Board
of Directors,  to purchase and maintain insurance on behalf of any person who is
or was a  director,  officer,  employee  or agent of the  Company,  or is or was
serving at the request of the company as a director,  officer, employee or agent
of another corporation,  partnership,  joint venture,  trust or other enterprise
against  any  liability  asserted  against  him and  incurred by him in any such
capacity,  or arising out of his status as such, whether or not the Company must
indemnify him against liability under the provisions of the Section.

         (h) For purposes of this provisions,  references to "the Company" shall
include, in addition to the Company, any constituent  corporation (including any
constituent of a constituent)  absorbed in a  consolidation  or merger which, if
its separate existence had continued,  would have had the power and authority to
indemnify its directors,  officers,  employees or agents, so that any person who
is  or  was  a  director,   officer,  employee  or  agent  of  such  constituent
corporation, or is or was serving at the request of such constituent corporation
as a director,  officer, employee or agent of another corporation,  partnership,
joint venture, trust or other enterprise, shall stand in the same position under
these provisions with respect to the resulting corporation as he would have with
respect to such constituent corporation if its separate existence had continued.

         The  employment  agreement  of each of Eric J.  Kufel,  a director  and
officer of the  Company,  and Thomas W.  Freeze,  Scott D.  Fullmer  and Glen E.
Flook,  each of which is an officer of the  Company,  provides  that the Company
shall  indemnify  and hold harmless and defend such person for, from and against
all claims, liabilities, obligations, fines, penalties and other matters and all
costs  and  expenses  relating  thereto  that  the  Company  and/or  any  of its
subsidiaries  or affiliated  entities is permitted by applicable  law, except as
any of the foregoing arises out of or is related to such employee's  negligence,
willful malfeasance,  and/or breach of the employment agreement. The Company has
also agreed to provide indemnification on similar terms to David J. Brennan, the
Company's former director, President and Chief Executive Officer, and Jeffrey H.
Strasberg,  the  Company's  former  Vice  President,  Chief  Financial  Officer,
Treasurer and Secretary.

         The  Company  has agreed to  indemnify  Mark S.  Howells and Jeffrey J.
Puglisi,  directors  of the  Company,  in  connection  with the lawsuit  brought
against PB Southeast and each of Messrs. Howells and Puglisi, by James Gossett.

         The Company's  officers,  directors and  controlling  persons also have
certain  indemnification  rights  pursuant to: (i) the Debenture  Loan Agreement
dated as of May 31, 1995, by and among the Company, Renaissance and Wells Fargo,
in connection with the  registration of the shares of Common Stock issuable upon
conversion of the Debentures; and (ii) the Financing Warrant, in connection with
the registration of the shares of Common Stock issuable upon the exercise of the
Financing Warrant.
                                       15
<PAGE>
Item 16.  Exhibits

         (a) The following exhibits are required by Item 601 of Regulation S-B:

Exhibit
Number                             Description
- ---------                          -----------
3.1  --       Certificate  of  Incorporation  of  the  Company  filed  with  the
              Secretary  of State of the State of Delaware on February 23, 1995.
              (1)
3.2  --       Certificate of Amendment to the  Certificate of  Incorporation  of
              the  Company  filed  with the  Secretary  of State of the State of
              Delaware on March 3, 1995. (1)
3.3  --       By-Laws of the Company. (1)
4.1  --       Specimen Certificate for shares of Common Stock. (2)
4.2  --       Form of  Underwriter's  Warrant  issued by the Company to Paradise
              Valley  Securities,  Inc. on December 11, 1996.  (Incorporated  by
              reference  to  Amendment  No.  3  to  the  Company's  Registration
              Statement on Form SB-2, Registration No. 333-5594-LA.)
4.3  --       Convertible  Debenture  Loan  Agreement  dated May 31, 1995 by and
              among the  Company,  PB Arizona,  PB  Distributing,  PB Texas,  PB
              Southeast, Renaissance and Wells Fargo. (2)
4.4  --       Debenture   dated  May  31,   1995,   issued  by  the  Company  to
              Renaissance. (1)
4.5  --       Debenture  dated  May 31,  1995,  issued by the  Company  to Wells
              Fargo. (1)
5.1  --       Opinion of Cobb & Eisenberg LLC (3)
23.1 --       Consent of Arthur Andersen LLP (3)
23.2 --       Consent of PricewaterhouseCoopers LLP (3)
24.1 --       Power of Attorney (included on signature page)

- ---------------------------------
(1)  Incorporated by reference to the Company's  Registration  Statement on Form
     SB-2, Registration No. 333-5594-LA.
(2)  Incorporated  by  reference to  Amendment  No. 1 to Company's  Registration
     Statement on Form SB-2, Registration No. 333-5594-LA.
(3)  Filed herewith.

Item 17.  Undertakings.

(a)      The Registrant hereby undertakes:

         (1)  To file,  during any period in which offers or sales of securities
              are being made, a  post-effective  amendment to this  Registration
              Statement:  
              (i)   To include any  prospectus  required by Section  10(a)(3) of
                    the Securities Act of 1933, as amended;
              (ii)  To reflect  in the  prospectus  any facts or events  arising
                    after the effective date of the  Registration  Statement (or
                    the most recent  post-effective  amendment  thereof)  which,
                    individually or together,  represent a fundamental change in
                    the information in the Registration Statement.
              (iii) To include any material information with respect to the plan
                    of distribution not previously disclosed in the Registration
                    Statement or any material change to such  information in the
                    Registration Statement.
         (2)  That,  for the  purpose of  determining  any  liability  under the
              Securities Act of 1933, as amended, each post-effective  amendment
              that  contains  a form of  prospectus  shall be deemed to be a new
              registration statement relating to the securities offered therein,
              and the offering of such  securities  at that time shall be deemed
              to be the initial bona fide offering thereof.
         (3)  To remove from registration by means of a post-effective amendment
              any of the securities  being registered which remain unsold at the
              termination of the offering.

(b)   Indemnification.

         Insofar as indemnification for liabilities arising under the Securities
     Act of 1933,  as  amended,  may be  permitted  to  directors,  officers  or
     controlling persons of the Registrant pursuant to the foregoing provisions,
     or otherwise,  the  Registrant  has been advised that in the opinion of the
     Securities and Exchange  Commission such  indemnification is against public
     policy as  expressed in the  Securities  Act of 1933,  as amended,  and is,
     therefore,  unenforceable.  In the event  that a claim for  indemnification
     against  such  liabilities  (other  than the payment by the  Registrant  of
     expenses incurred or paid by a director,  officer, or controlling person of
     the Registrant in the successful defense of any action, suit or proceeding)
     is asserted by such director,  officer or controlling  person in connection
     with the securities being  registered,  the Registrant will,  unless in the
     opinion  of  its  counsel  the  matter  has  been  settled  by  controlling
     precedent, submit to court of appropriate jurisdiction the question whether
     such  indemnification  by it is against  public  policy as expressed in the
     Securities  Act and will be  governed  by the  final  adjudication  of such
     issue.
                                       16
<PAGE>
                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
the  requirements  for filing on Form S-3 and has duly caused this  Amendment to
the  Registration  Statement  to be  signed on its  behalf  by the  undersigned,
thereunto duly authorized, in the City of Goodyear, State of Arizona  on July 9,
1998.

                                        POORE BROTHERS, INC.

                                        By:       /s/ Eric J. Kufel
                                           -------------------------------------
                                                      Eric J. Kufel
                                           President and Chief Executive Officer

         KNOW  ALL MEN BY THESE  PRESENTS,  that  each  person  whose  signature
appears  below  constitutes  and  appoints  Eric J.  Kufel  his true and  lawful
attorney-in-fact and agent, with full power of substitution and re-substitution,
for him and in his name, place and stead, in any and all capacities, to sign any
and all further amendments to this Amendment to the Registration Statement,  and
to file the same, with all exhibits  thereto,  and other documents in connection
therewith,  with the  Securities  and Exchange  Commission,  granting  unto said
attorney-in-fact  and agent full power and  authority to do and perform each and
every  act and  thing  requisite  and  necessary  to be done  in and  about  the
premises,  as  fully  to all  intents  and  purposes  as he might or could do in
person, hereby ratifying and confirming all that said attorney-in-fact, agent or
his substitute may lawfully do or cause to be done by virtue hereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Amendment to the Registration Statement has been signed by the following persons
in the capacities and on the dates indicated.
<TABLE>
<CAPTION>
                 Signature                                           Title                                   Date
                 ---------                                           -----                                   ----
<S>                                             <C>                                                      <C>
             /s/ Eric J. Kufel                  President, Chief Executive Officer, and Director         July 9, 1998
- ---------------------------------------------            (Principal Executive Officer)
               Eric J. Kufel                             

            /s/ Thomas W. Freeze               Vice President, Chief Financial Officer, Treasurer        July 9, 1998
- ---------------------------------------------                    and Secretary
              Thomas W. Freeze                          (Principal Financial Officer and
                                                         Principal Accounting Officer)

            /s/ Mark S. Howells                              Chairman of the Board                       July 9, 1998
- ---------------------------------------------
              Mark S. Howells

           /s/ Jeffrey J. Puglisi                                   Director                             July 9, 1998
- ---------------------------------------------
             Jeffrey J. Puglisi

           /s/ Robert C. Pearson                                    Director                             July 9, 1998
- ---------------------------------------------
             Robert C. Pearson

           /s/ Aaron M. Shenkman                                    Director                             July 9, 1998
- ---------------------------------------------
             Aaron M. Shenkman
</TABLE>
                                       17
<PAGE>
                                  EXHIBIT INDEX


5.1  Opinion of Cobb & Eisenberg LLC
23.1 Consent of Arthur Andersen LLP
23.2 Consent of PricewaterhouseCoopers LLP
24.1 Power of Attorney (included on signature page of Registration Statement)
                                       18

                                   EXHIBIT 5.1

                            OPINION OF LEGAL COUNSEL

                              COBB & EISENBERG LLC
                               315 Post Road West
                           Westport, Connecticut 06881
                                 (203) 222-9560

                                  July 8, 1998




Poore Brothers, Inc.
3500 South La Cometa Drive
Goodyear, Arizona 85338

         Re:      Registration Statement on Form S-3 (Amendment No. 1)
                  ----------------------------------------------------

Dear Sirs:

                  We have acted as counsel to Poore  Brothers,  Inc., a Delaware
corporation   (the   "Company"),   in  connection  with  the  preparation  of  a
registration  statement  on  Form  S-3  (Amendment  No.  1)  (the  "Registration
Statement") relating to a proposed offering from time to time of up to 2,604,717
shares of the  Company's  common  stock,  par value $.01 per share (the  "Common
Stock").  The shares of Common  Stock to be  registered  consist of: (i) 195,000
shares of Common  Stock  (the  "Stockholder  Shares")  previously  issued by the
Company;  (ii) 300,000  shares of Common Stock (the "Warrant  Shares")  issuable
upon the exercise of a Warrant (the "Financing  Warrant")  issued by the Company
to Westminster  Capital,  Inc. in September 1996; and (iii) 2,109,717  shares of
Common Stock (the "Debenture Shares") issuable upon conversion of outstanding 9%
Convertible Debentures due July 1, 2002 (the "Debentures") issued by the Company
to  Renaissance  Capital  Growth & Income Fund III,  Inc.  and Wells Fargo Small
Business Investment Company,  Inc. in May 1995. The Registration  Statement will
be filed with the Securities and Exchange Commission (the "Commission") pursuant
to the Securities Act of 1933, as amended.

                  As  such  counsel,   we  have  examined   copies  of  (i)  the
Certificate  of  Incorporation,  as  amended  to date,  and the  By-laws  of the
Company, and (ii) the Registration Statement and prospectus included therein. We
have also examined  originals,  certified,  conformed or photostatic  copies, of
such  corporate  minutes,  records,  agreements  and  other  instruments  of the
Company, certificates of public officials and other documents and have made such
examinations  of law,  as we have  deemed  necessary  to form the  basis for the
opinions  hereinafter  expressed.  In such  examinations,  we have  assumed  the
completion of all requisite  corporate actions and  authorizations  prior to the
effectiveness of the Registration Statement,  the genuineness of all signatures,
the authenticity of all documents  submitted to us as originals,  the conformity
to original  documents of all copies submitted to us as certified,  conformed or
photostatic  copies, and the authenticity of all originals of such copies. As to
various  questions of fact  material to such  opinions,  we have relied,  to the
extent we deemed appropriate, upon representations,  statements and certificates
of officers and representatives of the Company and others.

                  Based upon the foregoing, we are of the opinion that:

         (a)      the Stockholder Shares have been validly authorized and issued
                  and are fully paid and non-assessable;

         (b)      the Warrant Shares have been validly authorized and will, when
                  issued in accordance with the terms of the Warrant, be validly
                  issued, fully-paid and non-assessable; and

         (c)      the Debenture  Shares have been validly  authorized  and will,
                  when issued in accordance with the terms of the Debentures, be
                  validly issued, fully paid and non-assessable.

                  The foregoing opinion is limited to the present corporate laws
of the State of Delaware and the present  federal laws of the United States.  We
undertake  no  obligation  to advise you as a result of  developments  occurring
after the date  hereof or as a result of facts or  circumstances  brought to our
attention after the date hereof.

         We consent to the filing of this opinion with the Commission as Exhibit
5.1 to the  Registration  Statement  and to the  reference to our firm under the
caption  "Legal   Matters"  in  the  Prospectus   constituting  a  part  of  the
Registration Statement.

                                        Very truly yours,

                                        /s/ Cobb & Eisenberg LLC

                                        COBB & EISENBERG LLC
                                       19

                                  EXHIBIT-23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

As independent  public  accountants,  we hereby consent to the  incorporation by
reference in this  registration  statement of our report dated February 12, 1998
included in Poore  Brothers,  Inc.  Form 10-KSB for the year ended  December 31,
1997 and to all references to our Firm included in this registration statement.


ARTHUR ANDERSEN LLP

Phoenix, Arizona
July 2, 1998
                                       20


                                  EXHIBIT-23.2

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference in this  registration  statement on
Form S-3 (File No. 333-36101) of our report dated March 4, 1997, on our audit of
the  consolidated  balance sheet of Poore Brothers,  Inc. and Subsidiaries as of
December 31, 1996 and the  consolidated  statements of operations, shareholders'
equity and cash flows for the year ended  December 31, 1996.  We also consent to
the reference to our firm under the caption "Experts".




PricewaterhouseCoopers  LLP


Phoenix, Arizona
July 8, 1998
                                       21


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