POORE BROTHERS INC
10QSB, 1998-08-14
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB

(Mark One)
[ X ] Quarterly Report under Section 13 or 15(d) of the Securities  Exchange Act
      of 1934 For the quarterly period ended June 30, 1998

                                       OR

[   ] Transition Report under Section 13 or 15(d) of the Securities Exchange Act
      of 1934 For the transition period from _______ to _______


                     Commission File Number 1-14556; 0-21857


                              POORE BROTHERS, INC.
        -----------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)


                  Delaware                                 86-0786101
                  --------                                 ----------
(State or other jurisdiction of incorporation or         (I.R.S. Employer
                 organization)                          Identification No.)

                3500 S. La Cometa Drive, Goodyear, Arizona 85338
                ------------------------------------------------
                    (Address of principal executive offices)



                                 (602) 932-6200
                                 --------------
                           (Issuer's telephone number)



Check  whether the  Registrant:  (1) filed all  reports  required to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  Registrant was required to file such reports),  and (2)
has been  subject to such  filing  requirements  for the past 90 days.  
Yes  X  No
    ---    ---

As of June 30, 1998, the number of issued and outstanding shares of common stock
of the Registrant was 7,126,657.


Transitional Small Business Disclosure Format (check one): Yes      No  X
                                                               ---     ---
<PAGE>
                                Table of Contents
<TABLE>
<CAPTION>
Part I.  FINANCIAL INFORMATION

Item 1.  Financial Statements
<S>                                                                                                           <C>
         Consolidated Balance Sheets as of June 30, 1998 and December 31, 1997............................     3
         Consolidated Statements of Operations for the three and six months ended
                  June 30, 1998 and 1997..................................................................     4
         Consolidated Statements of Cash Flows for the six months ended June 30, 1998
                  and 1997................................................................................     5
         Notes to Financial Statements....................................................................     6

Item 2.  Management's Discussion and Analysis of Results of Operations and
         Financial Condition..............................................................................     8

Part II.  OTHER INFORMATION

Item 1.  Legal Proceedings................................................................................    11
Item 2.  Changes in Securities and Use of Proceeds........................................................    11
Item 3.  Defaults Upon Senior Securities..................................................................    11
Item 4.  Submission of Matters to a Vote of Security Holders..............................................    12
Item 5.  Other Information................................................................................    12
Item 6.  Exhibits and Reports on Form 8-K.................................................................    12
</TABLE>
                                       2
<PAGE>
PART I.  FINANCIAL INFORMATION

         Item 1.  Financial Statements


                      POORE BROTHERS, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>
                                                                                         June 30,      December 31,
                                                                                           1998            1997
                                                                                           ----            ----
                                    ASSETS                                              (unaudited)
<S>                                                                                    <C>             <C>         
Current assets:
   Cash and cash equivalents.......................................................    $  1,166,892    $  1,622,751
   Accounts receivable, net of allowance of $173,000 in 1998
      and $174,000 in 1997 .........................................................      1,412,168       1,528,318
   Note receivable .................................................................           --            78,414
   Inventories .....................................................................        502,319         473,025
   Other current assets ............................................................        188,569         175,274
                                                                                       ------------    ------------
     Total current assets ..........................................................      3,269,948       3,877,782

Property and equipment, net ........................................................      6,382,505       6,602,435
Intangible assets, net .............................................................      2,206,430       2,294,324
Other assets .......................................................................         84,014         100,673
                                                                                       ------------    ------------

     Total assets ..................................................................   $ 11,942,897    $ 12,875,214
                                                                                       ============    ============

                     LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
   Accounts payable...............................................................     $    640,352    $    824,129
   Accrued liabilities .............................................................        586,954         502,793
   Current portion of long-term debt ...............................................        843,225       1,127,217
                                                                                       ------------    ------------
          Total current liabilities ................................................      2,070,531       2,454,139

Long-term debt, less current portion ...............................................      4,772,264       5,017,724
                                                                                       ------------    ------------
     Total liabilities .............................................................      6,842,795       7,471,863
                                                                                       ------------    ------------

Shareholders' equity:
   Preferred stock, $100 par value; 50,000 shares authorized; 
            None issued and outstanding in 1998 and 1997 ...................... .....          --              --
   Common stock, $.01 par value; 15,000,000 shares authorized;
            7,126,657 and 7,051,657 shares issued and outstanding in 1998
            and 1997, respectively .................................................         71,267          70,516
   Additional paid-in capital ......................................................     10,875,134      10,794,768
   Accumulated deficit .............................................................     (5,846,299)     (5,461,933)
                                                                                       ------------    ------------
     Total shareholders' equity ....................................................      5,100,102       5,403,351
                                                                                       ------------    ------------

     Total liabilities and shareholders' equity ....................................   $ 11,942,897    $ 12,875,214
                                                                                       ============    ============
</TABLE>
   The accompanying notes are an integral part of these financial statements.
                                       3
<PAGE>
                      POORE BROTHERS, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>
                                               Three Months Ended June 30,   Six Months Ended June 30,
                                               --------------------------    --------------------------
                                                  1998           1997           1998           1997
                                                  ----           ----           ----           ----
                                               (unaudited)    (unaudited)    (unaudited)    (unaudited)
<S>                                            <C>            <C>            <C>            <C>        
    Net sales ..............................   $ 3,264,454    $ 4,378,866    $ 6,461,219    $ 9,324,599

    Cost of sales ..........................     2,440,401      3,865,746      4,813,287      8,127,646
                                               -----------    -----------    -----------    -----------

       Gross profit ........................       824,053        513,120      1,647,932      1,196,953

    Selling, general and administrative expense    847,247        881,211      1,783,091      2,005,427

    Sale of Texas distribution business ....          --          150,000           --          150,000
                                               -----------    -----------    -----------    -----------

       Operating loss ......................       (23,194)      (518,091)      (135,159)      (958,474)
                                               -----------    -----------    -----------    -----------

    Interest income ........................        11,627         31,911         25,122         74,687

    Interest expense .......................      (137,237)       (84,580)      (274,329)      (165,393)
                                               -----------    -----------    -----------    -----------

                                                  (125,610)       (52,669)      (249,207)       (90,706)
                                               -----------    -----------    -----------    -----------

        Net loss ...........................   $  (148,804)   $  (570,760)   $  (384,366)   $(1,049,180)
                                               ===========    ===========    ===========    ===========

    Net loss per common share:
      Basic ................................   $     (0.02)   $     (0.08)   $     (0.05)   $     (0.15)
                                               ===========    ===========    ===========    ===========
      Diluted ..............................   $     (0.02)   $     (0.08)   $     (0.05)   $     (0.15)
                                               ===========    ===========    ===========    ===========

    Weighted average number of common shares:
      Basic ................................     7,126,657      7,004,826      7,092,988      6,982,594
                                               ===========    ===========    ===========    ===========
      Diluted ..............................     7,126,657      7,004,826      7,092,988      6,982,594
                                               ===========    ===========    ===========    ===========
</TABLE>
   The accompanying notes are an integral part of these financial statements.
                                       4
<PAGE>
                      POORE BROTHERS, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>
                                                                           Six Months Ended June 30,
                                                                           -------------------------
                                                                              1998          1997
                                                                              ----          ----
                                                                          (unaudited)    (unaudited)
<S>                                                                      <C>            <C>         
Cash flows from operating activities:
   Net loss ..........................................................   $  (384,366)   $(1,049,180)
   Adjustments to reconcile net loss to net cash provided by (used in)
   operating activities:
     Depreciation ....................................................       289,864        119,520
     Amortization ....................................................       104,553         87,894
     Bad debt expense ................................................        59,000         21,500
     Loss on disposition of business .................................          --          150,000
   Change in operating assets and liabilities:
     Accounts receivable .............................................        57,150       (220,828)
     Inventories .....................................................       (29,293)       230,601
     Other assets and liabilities ....................................        65,118         60,107
     Accounts payable and accrued liabilities ........................       (99,615)      (607,008)
                                                                         -----------    -----------
                   Net cash provided by (used in) operating activities        62,411     (1,207,394)
                                                                         -----------    -----------
Cash flows from investing activities:
    Proceeds on disposal of property .................................        21,977        767,859
    Sale of Texas distribution business ..............................          --           78,414
    Purchase of short term investments ...............................          --       (2,003,436)
    Purchase of property and equipment ...............................       (91,910)    (2,275,463)
                                                                         -----------    -----------
                   Net cash (used in) investing activities ...........       (69,933)    (3,432,626)
                                                                         -----------    -----------
Cash flows from financing activities:
    Proceeds from issuance of common stock ...........................        81,116      1,253,431
    Net decrease in restricted certificate of deposit ................          --        1,250,000
    Stock issuance costs .............................................          --         (162,574)
    Proceeds from issuance of long-term debt .........................          --        1,677,793
    Payments made on long-term debt ..................................      (298,921)    (2,010,723)
    Net (decrease) in working capital line of credit .................      (230,532)       (18,284)
                                                                         -----------    -----------
                   Net cash (used in) provided by financing activities      (448,337)     1,989,643
                                                                         -----------    -----------
Net (decrease) in cash and cash equivalents ..........................      (455,859)    (2,650,377)
Cash and cash equivalents at beginning of period .....................     1,622,751      3,603,850
                                                                         -----------    -----------
Cash and cash equivalents at end of period ...........................   $ 1,166,892    $   953,473
                                                                         ===========    ===========

Supplemental disclosures of cash flow information:
 Summary of non cash investing and financing activities:
     Construction loan for new facility ..............................   $      --      $   998,746
     Capital lease obligation incurred - equipment acquisition .......          --            6,479
     Mortgage impounds for interest, taxes and insurance .............          --           35,990
     Note received for sale of Texas distribution business ...........          --           78,414
     Cash paid during the six months for interest, net of amounts
       capitalized ...................................................       268,447        194,793
</TABLE>
   The accompanying notes are an integral part of these financial statements.
                                       5
<PAGE>
                      POORE BROTHERS, INC. AND SUBSIDIARIES
                          NOTES TO FINANCIAL STATEMENTS

1.    Organization and Summary of Significant Accounting Policies:

     General

         Poore  Brothers,  Inc. (the  "Company"),  a Delaware  corporation,  was
     organized  in  February  1995 as a  holding  company  and on May  31,  1995
     acquired substantially all of the equity of Poore Brothers Southeast,  Inc.
     ("PB  Southeast") in an exchange  transaction  pursuant to which  1,560,000
     previously  unissued shares of the Company's  common stock,  par value $.01
     per share (the  "Common  Stock"),  were  exchanged  for 150,366  issued and
     outstanding shares of PB Southeast's common stock. The exchange transaction
     with PB Southeast has been accounted for similar to a pooling-of  interests
     since both entities had common ownership and control  immediately  prior to
     the transaction.  In December 1996, the Company completed an initial public
     offering of its common  stock.  During 1997,  the Company sold its Houston,
     Texas  distribution   business  and  closed  its  Tennessee   manufacturing
     operation.

         The Company  manufactures and distributes  potato chips under the Poore
     Brothers(TM)  brand name, as well as private  label potato chips,  and also
     distributes a variety of other independently manufactured snack food items.

     Basis of Presentation

         The  consolidated  financial  statements  include the accounts of Poore
     Brothers, Inc. and all of its controlled  subsidiaries.  In all situations,
     the Company owns from 99% to 100% of the voting interests of the controlled
     subsidiaries.  All significant  intercompany  amounts and transactions have
     been eliminated.  The financial statements have been prepared in accordance
     with the  instructions for Form 10-QSB and,  therefore,  do not include all
     the information  and footnotes  required by generally  accepted  accounting
     principles.  In the  opinion  of  management,  the  consolidated  financial
     statements  include all  adjustments,  consisting only of normal  recurring
     adjustments,   necessary  in  order  to  make  the  consolidated  financial
     statements  not  misleading.  A  description  of the  Company's  accounting
     policies  and  other  financial  information  is  included  in the  audited
     financial  statements  filed with the Form 10-KSB for the fiscal year ended
     December 31, 1997.  The results of operations for the six months ended June
     30, 1998 are not  necessarily  indicative  of the results  expected for the
     full year.

         Certain  expenses  relating  to  manufacturing  costs  and  promotional
     expenses have been  reclassified for the previously  reported periods shown
     as part of this current filing in order to conform to the current financial
     statement  classifications and to those that are preferred in the industry.
     The current and previously reported amounts are shown in the table below.

                    Three months ended June 30,        Six months ended
                                1997                     June 30, 1997
                    ---------------------------   ---------------------------
                     Previously       Current      Previously       Current
                      reported        filing        reported        filing
                    ------------   ------------   ------------   ------------
Net sales ........   $ 4,203,555    $ 4,378,866    $ 8,937,241    $ 9,324,599
Cost of sales ....     3,330,903      3,865,746      7,099,941      8,127,646
Gross profit .....       872,652        513,120      1,837,300      1,196,953
Operating expenses     1,390,743      1,031,211      2,795,774      2,155,427
Operating (loss) .      (518,091)      (518,091)      (958,474)      (958,474)
                                       6
<PAGE>
     Loss Per Share

         During  1997,  the  Company  adopted  SFAS 128,  "Earnings  Per Share".
     Pursuant  to SFAS 128,  basic  earnings  per common  share is  computed  by
     dividing  net income  (loss) by the  weighted  average  number of shares of
     common stock outstanding during the period.  Exercises of outstanding stock
     options and  conversion of  convertible  debentures  were not assumed to be
     exercised  for purposes of  calculating  diluted  earning per share for the
     quarters ended June 30, 1998 and 1997, as their effect was anti-dilutive.

<TABLE>
<CAPTION>
                                               Three months ended             Six months ended
                                                    June 30,                      June 30,
                                           --------------------------------------------------------
                                              1998           1997           1998           1997
                                           -----------    -----------    -----------    -----------
<S>                                        <C>            <C>            <C>            <C>         
Basic loss per share:
  Loss available to common shareholders    $  (148,804)   $  (570,760)   $  (384,366)   $(1,049,180)
  Weighted average common shares             7,126,657      7,004,826      7,092,988      6,982,594
                                           -----------    -----------    -----------    -----------
                 Loss per share-basic      $     (0.02)   $     (0.08)   $     (0.05)   $     (0.15)
                                           ===========    ===========    ===========    ===========
 Diluted loss per share:
  Loss available to common shareholders    $  (148,804)   $  (570,760)   $  (384,366)   $(1,049,180)
  Weighted average common shares             7,126,657      7,004,826      7,092,988      6,982,594
  Common stock equivalents                        --             --             --             --
                                           -----------    -----------    -----------    -----------
                  Loss per share-diluted   $     (0.02)   $     (0.08)   $     (0.05)   $     (0.15)
                                           ===========    ===========    ===========    ===========
</TABLE>

2.       Debt

         The Company's $1.0 million  working  capital line of credit was renewed
     as of May 31, 1998 for a six-month  period.  At June 30, 1998,  the Company
     had over $1.0 million of eligible receivables.  The balance outstanding was
     $355,565 and $586,097 at June 30, 1998 and December 31, 1997, respectively.

         At June 30, 1998, the Company had outstanding 9% Convertible Debentures
     due July 1, 2002 (the "9% Convertible  Debentures") in the principal amount
     of $2,299,591.  The Company was not in compliance with a required  interest
     coverage  ratio of 2:1 (actual of -1.8:1).  However,  the holders of the 9%
     Convertible  Debentures have granted the Company a waiver effective through
     June 30,  1999.  After that time,  the  Company  will be  required to be in
     compliance  with  the  following  financial  ratios,  so  long  as  the  9%
     Convertible  Debentures  remain  outstanding:  working  capital of at least
     $1,000,000;   minimum   shareholders'  equity  (net  worth)  that  will  be
     calculated  based upon the  earnings of the  Company and the  consideration
     received by the Company from  issuances of  securities  by the Company;  an
     interest  coverage ratio of at least 2:1; and a current ratio at the end of
     any  fiscal  quarter  of at least  1.1:1.  Interest  on the 9%  Convertible
     Debentures  is paid by the Company on a monthly  basis.  Monthly  principal
     payments of  approximately  $20,000 are  required to be made by the Company
     beginning  in July 1998  through July 2002.  Management  believes  that the
     fulfillment of the Company's  plans and objectives  will enable the Company
     to attain a sufficient  level of profitability to be in compliance with the
     financial ratios or alternatively,  that the Company will be able to obtain
     an extension or renewal of the waivers;  however, there can be no assurance
     that the Company will attain any such profitability,  be in compliance with
     the  financial  ratios  upon the  expiration  of the  waivers or be able to
     obtain an extension or renewal of the waivers.  Any acceleration  under the
     9%  Convertible  Debentures  prior to their  maturity on July 1, 2002 could
     have a material adverse effect upon the Company.
          As of February 1998, the Company  issued  warrants to Renaissance  and
     Wells  Fargo,  the  holders of the  Company's  9%  Convertible  Debentures,
     representing the right to purchase 25,000 and 7,143 shares of the Company's
     Common Stock,  respectively,  at an exercise price of $1.00 per share. Each
     warrant became  exercisable  upon issuance and expires on July 1, 2002. The
     warrants were issued to Renaissance  and Wells Fargo in  consideration  for
     the waiver by such parties,  through June 30, 1999, of a financial covenant
     that the  Company is subject  to so long as the 9%  Convertible  Debentures
     remain outstanding.
                                       7
<PAGE>
3.   Litigation

         In  February  1998,  the  Court  reversed  its prior  grant of  summary
     judgment  on  one  of the  seven  counts  in  the  Gossett  litigation  and
     reinstated  Mr.  Gossett's  claim that the  defendants  breached  fiduciary
     duties to him. The Court also set the matter for trial beginning October 5,
     1998. The Court's ruling merely preserves Mr. Gossett's claim for trial and
     does not adjudicate the merits of the claim.  The Company believes that the
     claim is without merit and will continue to vigorously defend the lawsuit.
         In July 1998, the Company  settled the  litigation  with Chris Ivey and
     his company, Shelby and Associates.  The settlement included the release of
     all claims and the dismissal of his lawsuit.

4.   New Accounting Pronouncements

         In July 1998, the Financial  Accounting  Standards  Board (FASB) issued
Statement of Financial  Accounting Standards No. 133, "Accounting for Derivative
Instruments and for Hedging Activities",  which is effective for years beginning
after  June 15,  1999.  The  Standard  requires  that a  company  must  formally
document,  designate and assess the  effectiveness of transactions  that receive
hedge  accounting.  Upon  adoption  in the first  quarter of 2000,  the  Company
expects  there  will be no impact  on its  financial  condition  or  results  of
operations.

Item 2.  Management's  Discussion  and  Analysis  of Results of  Operations  and
         Financial Condition

Results of Operations

         Quarter ended June 30, 1998 compared to the quarter ended June 30, 1997

         Net sales for the three  months  ended June 30,  1998 were  $3,264,000,
     down $1,115,000 or 25%, from $4,379,000 for the three months ended June 30,
     1997. The sale of the Company's  Texas  distribution  business  contributed
     approximately  $507,000  to the sales  decline,  consisting  of $429,000 in
     sales of  products  manufactured  by others  and  $78,000 in sales of Poore
     Brothers   manufactured  potato  chips.  An  additional  $166,000  decrease
     occurred in sales of products manufactured by others due to the elimination
     of several  unprofitable  product lines during the second  quarter of 1997.
     Poore  Brothers  manufactured  potato chip sales for the second  quarter of
     1998 were  $2,603,000,  down $441,000,  or 14%, from $3,044,000  (excluding
     Texas) for the second quarter of 1997. This decrease was driven principally
     by lower volume as a result of the Company's discontinuance of unprofitable
     promotion programs with certain customers and the shutdown of the Company's
     Tennessee manufacturing facility in the third quarter of 1997.

         Gross profit for the three months ended June 30, 1998, was $824,000, or
     25% of net sales,  as compared to  $513,000,  or 12% of net sales,  for the
     three months ended June 30, 1997. The $311,000 increase in gross profit, or
     61%,  occurred  despite  25% lower  sales as a result of the  restructuring
     actions  implemented  in 1997,  benefits from  negotiated raw material cost
     savings  and  a  continuing  improvement  in  manufacturing  and  operating
     efficiencies from the new Goodyear, Arizona facility.

         Selling,  general and administrative expenses decreased to $847,000 for
     the three months  ended June 30, 1998 from  $881,000 for the same period in
     1997. This  represented a $34,000  decrease,  or 4%, compared to the second
     quarter  of 1997.  An 80%  increase  in  marketing  spending  was offset by
     decreases in other selling,  general and administrative  expenses.  In June
     1997,  the  Company  recorded  a  $150,000  charge  related  to  severance,
     equipment  write-downs and lease  termination  costs in connection with the
     sale of the Texas distribution business.
                                       8
<PAGE>
         Net interest  expense  increased to $126,000 for the quarter ended June
     30, 1998 from $53,000 for the quarter  ended June 30, 1997.  This  increase
     was due primarily to interest expense related to the permanent financing on
     the new manufacturing facility and production equipment,  and a decrease in
     interest income generated from investment of the remaining  proceeds of the
     initial public offering.

         The Company's net losses for the quarters  ended June 30, 1998 and June
     30, 1997 were  $149,000 and  $571,000,  respectively.  The reduction in net
     loss was attributable primarily to the increased gross profit.

         Six months  ended June 30, 1998  compared to the six months  ended June
30, 1997

         Net sales for the six months ended June 30, 1998 were $6,461,000,  down
     $2,864,000 or 31%, from  $9,325,000 for the six months ended June 30, 1997.
     The  sale of the  Texas  distribution  business  in June  1997  contributed
     approximately $1,452,000 to the sales decline,  consisting of $1,213,000 in
     sales of  products  manufactured  by others and  $239,000 in sales of Poore
     Brothers   manufactured  potato  chips.  An  additional  $741,000  decrease
     occurred in sales of products manufactured by others due to the elimination
     of several  unprofitable  product lines during the second  quarter of 1997.
     Poore  Brothers  manufactured  potato chip sales for the six months of 1998
     were $5,234,000,  down $671,000,  or 11%, from $5,904,000 (excluding Texas)
     for the six months of 1997.  This decrease was driven  principally by lower
     volume  as  a  result  of  the  Company's  discontinuance  of  unprofitable
     promotion programs with certain customers and the shutdown of the Tennessee
     manufacturing facility in the third quarter of 1997.

         Gross profit for the six months ended June 30, 1998, was $1,648,000, or
     26% of net sales, as compared to $1,197,000,  or 13% of net sales,  for the
     six months ended June 30, 1997. The $451,000  increase in gross profit,  or
     38%,  occurred  despite  31% lower  sales as a result of the  restructuring
     actions  implemented  in 1997,  benefits from  negotiated raw material cost
     savings  and  a  continuing  improvement  in  manufacturing  and  operating
     efficiencies from the Company's new Goodyear, Arizona facility.

         Selling,  general and  administrative  expenses decreased to $1,783,000
     for the six months ended June 30, 1998 from  $2,005,000  for the six months
     ended June 30, 1997. This represented a $222,000 decrease, or 11%, compared
     to the same period in 1997. A 47% increase in marketing spending was offset
     by decreases in other selling, general and administrative expenses. In June
     1997 the Company recorded a $150,000 charge related to severance, equipment
     write-downs and lease  termination costs in connection with the sale of the
     Company's Texas distribution business.

         Net  interest  expense  increased  to $249,000 for the six months ended
     June 30, 1998 from $91,000 for the same period in 1997.  This  increase was
     due primarily to interest expense related to the permanent financing on the
     new  manufacturing  facility and  production  equipment,  and a decrease in
     interest income generated from investment of the remaining  proceeds of the
     initial public offering.

         The  Company's  net losses for the six months  ended June 30,  1998 and
     June 30, 1997 were $384,000 and $1,049,000,  respectively. The reduction in
     net loss was attributable primarily to the increased gross profit and lower
     selling, general and administrative expenses, offset by higher net interest
     expense.

Liquidity and Capital Resources

         Net working  capital was  $1,199,000  at June 30, 1998,  with a current
     ratio of 1.6:1.  At December 31, 1997,  net working  capital was $1,424,000
     with a current ratio of 1.6:1. The $225,000 decrease in working capital was
     primarily   attributable  to  the  Company's  use  of  cash  for  operating
     activities.
                                       9
<PAGE>
         The Company's $1.0 million  working  capital line of credit was renewed
     as of May 31, 1998 for a six-month  period.  At June 30, 1998,  the Company
     had over $1.0 million of eligible receivables.  The balance outstanding was
     $355,565 and $586,097 at June 30, 1998 and December 31, 1997, respectively.

         At June 30, 1998, the Company had outstanding 9% Convertible Debentures
     due July 1, 2002 (the "9% Convertible  Debentures") in the principal amount
     of $2,299,591.  The Company was not in compliance with a required  interest
     coverage  ratio of 2:1 (actual of -1.8:1).  However,  the holders of the 9%
     Convertible  Debentures have granted the Company a waiver effective through
     June 30,  1999 in  consideration  for the  issuance  by the Company to such
     parties of warrants to purchase  shares of the Company's  Common Stock. See
     "Part II, Item 2. Changes in Securities  and Use of  Proceeds."  After that
     time,  the Company will be required to be in compliance  with the following
     financial  ratios,  so  long  as  the  9%  Convertible   Debentures  remain
     outstanding:  working capital of at least $1,000,000; minimum shareholders'
     equity (net worth) that will be  calculated  based upon the earnings of the
     Company and the  consideration  received by the Company  from  issuances of
     securities by the Company;  an interest coverage ratio of at least 2:1; and
     a  current  ratio  at the end of any  fiscal  quarter  of at  least  1.1:1.
     Interest  on the 9%  Convertible  Debentures  is paid by the  Company  on a
     monthly basis.  Monthly  principal  payments of  approximately  $20,000 are
     required  to be made by the Company  beginning  in July 1998  through  July
     2002.  Management  believes that the fulfillment of the Company's plans and
     objectives  will  enable  the  Company  to  attain  a  sufficient  level of
     profitability   to  be  in  compliance   with  the   financial   ratios  or
     alternatively,  that the  Company  will be able to obtain an  extension  or
     renewal of the waivers; however, there can be no assurance that the Company
     will attain any such  profitability,  be in  compliance  with the financial
     ratios upon the expiration of the waivers or be able to obtain an extension
     or  renewal  of the  waivers.  Any  acceleration  under the 9%  Convertible
     Debentures  prior to their  maturity  on July 1, 2002 could have a material
     adverse effect upon the Company.

         As a result of the expansion of the Company's  operations,  the Company
     may incur additional operating losses in the future.  Expenditures relating
     to marketing, territory expansion and new product development may adversely
     affect selling,  general and  administrative  expenses and consequently may
     adversely affect operating and net income.  These types of expenditures are
     expensed for accounting  purposes as incurred,  while sales  generated from
     the result of such expansion may benefit future periods.

         Management  believes  that  current  working  capital,   together  with
     available  line of credit  borrowings,  and  anticipated  cash  flows  from
     operations, will be sufficient to finance the operations of the Company for
     at least the next twelve months.  This belief is based on current operating
     plans and certain  assumptions,  including  those relating to the Company's
     future  sales  levels  and  expenditures,  industry  and  general  economic
     conditions  and other  conditions.  If any of these plans,  assumptions  or
     factors  change,  or if the Company  pursues  strategic  acquisitions,  the
     Company may require  future  debt or equity  financing  to meet its capital
     requirements.  There  can be no  assurance  that  such  financing  will  be
     available or, if available, on terms attractive to the Company.

Year 2000 Compliance

         The Company  believes that it has no material  risk in connection  with
     the potential  impact of the year 2000 on the  processing of date sensitive
     information by the Company's computerized information systems. In addition,
     any problems the Company's suppliers and customers may have related to this
     issue are not expected to  materially  adversely  affect the  Company.  The
     Company has not, to date,  incurred  material costs in connection  with the
     year  2000  issue  and is not  expected  to  incur  any  material  costs in
     connection with the year 2000 issue in the future.

                           FORWARD LOOKING STATEMENTS

         WHEN USED IN THIS FORM 10-QSB AND IN FUTURE FILINGS BY THE COMPANY WITH
THE SECURITIES AND EXCHANGE COMMISSION (THE "COMMISSION"),  THE WORDS OR PHRASES
"WILL LIKELY RESULT," "THE COMPANY  EXPECTS," "WILL CONTINUE," "IS ANTICIPATED,"
"ESTIMATED,"  "PROJECT,"  OR "OUTLOOK,"  OR SIMILAR  WORDS OR  EXPRESSIONS,  ARE
INTENDED TO IDENTIFY "FORWARD-LOOKING  STATEMENTS" WITHIN THE MEANING OF SECTION
27A OF THE SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE SECURITIES
EXCHANGE ACT OF 1934, AS AMENDED.  THE COMPANY WISHES TO CAUTION  READERS NOT TO
PLACE UNDUE RELIANCE ON ANY SUCH FORWARD-LOOKING STATEMENTS, EACH OF WHICH SPEAK
ONLY AS OF THE DATE MADE. SUCH STATEMENTS ARE SUBJECT TO
                                       10
<PAGE>
CERTAIN  RISKS AND  UNCERTAINTIES  THAT  COULD  CAUSE  ACTUAL  RESULTS TO DIFFER
MATERIALLY  FROM  HISTORICAL   EARNINGS  AND  THOSE  PRESENTLY   ANTICIPATED  OR
PROJECTED.  IN LIGHT OF SUCH RISKS AND UNCERTAINTIES,  THERE CAN BE NO ASSURANCE
THAT  FORWARD-LOOKING  INFORMATION  CONTAINED IN THIS FORM 10-QSB WILL, IN FACT,
TRANSPIRE OR PROVE TO BE  ACCURATE.  THE COMPANY HAS NO  OBLIGATION  TO PUBLICLY
RELEASE  THE  RESULT OF ANY  REVISIONS  THAT MAY BE MADE TO ANY  FORWARD-LOOKING
STATEMENTS  TO REFLECT  ANTICIPATED  OR  UNANTICIPATED  EVENTS OR  CIRCUMSTANCES
OCCURRING AFTER THE DATE OF SUCH STATEMENTS.

PART II. OTHER INFORMATION

Item 1.  Legal Proceedings

         In June 1996, a lawsuit was commenced in an Arizona state court against
     two directors of the Company,  Mark S. Howells and Jeffrey J. Puglisi,  and
     Poore Brothers Southeast,  Inc. ("PB Southeast") which alleged, among other
     things,  that  James  Gossett  had an oral  agreement  with Mr.  Howells to
     receive a 49% ownership interest in PB Southeast,  that Messrs. Howells and
     Puglisi breached  fiduciary duties and other obligations to Mr. Gossett and
     that he was entitled to exchange such alleged stock  interest for shares in
     the Company.  Another  plaintiff,  PB Pacific  Distributing,  Inc., further
     alleged  that Messrs.  Howells and Puglisi  failed to honor the terms of an
     alleged  distribution  agreement  between  it and PB Foods.  In July  1997,
     summary  judgment was granted in favor of all  defendants  on all counts of
     the  lawsuit.  In  February  1998,  the Court  reversed  its prior grant of
     summary  judgment on one of the seven counts and reinstated  Mr.  Gossett's
     claim that Messrs.  Howells and Puglisi  breached  fiduciary duties to him.
     The Court  also set the  matter for trial  beginning  October 5, 1998.  The
     Court's recent ruling merely  preserves Mr.  Gossett's  claim for trial and
     does not adjudicate the merits of the claim.  The Company believes that the
     claim is without merit and will continue to vigorously  defend the lawsuit.
         In July 1998, the Company  settled the  litigation  with Chris Ivey and
     his company, Shelby and Associates.  The settlement included the release of
     all claims.and the dismissal of his lawsuit.


Item 2.  Changes in Securities and Use of Proceeds

         As of February  1998, the Company  issued  warrants to Renaissance  and
     Wells  Fargo,  the  holders of the  Company's  9%  Convertible  Debentures,
     representing the right to purchase 25,000 and 7,143 shares of the Company's
     Common Stock,  respectively,  at an exercise price of $1.00 per share. Each
     warrant became  exercisable  upon issuance and expires on July 1, 2002. The
     warrants were issued to Renaissance  and Wells Fargo in  consideration  for
     the waiver by such parties,  through June 30, 1999, of a financial covenant
     that the  Company is subject  to so long as the 9%  Convertible  Debentures
     remain  outstanding.  See "Item 3.  Defaults Upon Senior  Securities."  The
     issuance of the warrants was exempt from the  registration  requirements of
     the Securities Act of 1933, as amended (the "Securities Act"),  pursuant to
     Section 4(2) of the Securities Act.

Item 3.  Defaults Upon Senior Securities

         At June 30, 1998, the Company had outstanding 9% Convertible Debentures
     due July 1, 2002 (the "9% Convertible  Debentures") in the principal amount
     of $2,299,591.  The Company was not in compliance with a required  interest
     coverage  ratio of 2:1 (actual of -1.8:1).  However,  the holders of the 9%
     Convertible  Debentures have granted the Company a waiver effective through
     June 30, 1999 in  consideration  for the  issuance by the  Compnany to such
     parties of warrants to purchase shares of the Company's  Common Stock.  See
     "Item 2. Changes in Securities  and Use of Proceeds."  After that time, the
     Company will be required to be in compliance  with the following  financial
     ratios,  so  long  as the 9%  Convertible  Debentures  remain  outstanding:
     working capital of at least $1,000,000;  minimum  shareholders' equity (net
     worth) that will be
                                       11
<PAGE>
     calculated  based upon the  earnings of the  Company and the  consideration
     received by the Company from  issuances of  securities  by the Company;  an
     interest  coverage ratio of at least 2:1; and a current ratio at the end of
     any  fiscal  quarter  of at least  1.1:1.  Interest  on the 9%  Convertible
     Debentures  is paid by the Company on a monthly  basis.  Monthly  principal
     payments of  approximately  $20,000 are  required to be made by the Company
     beginning  in July 1998  through July 2002.  Management  believes  that the
     fulfillment of the Company's  plans and objectives  will enable the Company
     to attain a sufficient  level of profitability to be in compliance with the
     financial ratios or alternatively,  that the Company will be able to obtain
     an extension or renewal of the waivers;  however, there can be no assurance
     that the Company will attain any such profitability,  be in compliance with
     the  financial  ratios  upon the  expiration  of the  waivers or be able to
     obtain an extension or renewal of the waivers.  Any acceleration  under the
     9%  Convertible  Debentures  prior to their  maturity on July 1, 2002 could
     have a material adverse effect upon the Company.

Item 4.  Submission of Matters to a Vote of Security Holders

         (a)      The  annual  Meeting  of  Stockholders  of  the  Company  (the
                  "Meeting") was held on May 14, 1998.
         (b)      Proxies for the Meeting were solicited  pursuant to Regulation
                  14A under the  Exchange  Act.  There  was no  solicitation  in
                  opposition to the management's nominees as listed in the proxy
                  statement and all of such nominees were elected.
         (c)      At the  Meeting,  the  Company's  stockholders  voted upon the
                  election  of  five  directors  of  the  Company.  Management's
                  nominees were Messrs. Mark S. Howells,  Eric J. Kufel, Jeffrey
                  J.  Puglisi,  Robert C. Pearson and Aaron M.  Shenkman.  There
                  were no  other  nominees.  The  following  are the  respective
                  numbers  of votes cast "for" and  "withheld"  with  respect to
                  each  nominee.  There  were no votes  cast  against  or broker
                  non-votes with respect to any nominee.

                    Name of  Nominee     Votes Cast For    Votes Withheld
                    -------  -------     --------------    --------------

                    Mark  S. Howells       6,150,193          148,140
                    Eric J. Kufel          6,167,935          130,398
                    Jeffrey J. Puglisi     6,167,735          130,598
                    Robert C. Pearson      6,167,935          130,398
                    Aaron M. Shenkman      6,167,935          130,398

                  There were no other matters voted upon at the Meeting.

Item 5.  Other Information

         None.

Item 6.  Exhibits and Reports on Form 8-K

         (a)      Exhibits:

Exhibit
Number                                                 Description
10.80    Form of Warrant. *
27.1     Financial Data Schedule. *
*        Filed herewith.

         (b)     Current Reports on Form 8-K:

         None.
                                       12
<PAGE>
                                   SIGNATURES


         In accordance with the requirements of the Exchange Act, the Registrant
has caused this report to be signed on its behalf by the undersigned,  thereunto
duly authorized.

                                POORE BROTHERS, INC.

                                By /s/ Eric J. Kufel
                                   ---------------------------------------------
Dated:  August 14, 1998                     Eric J. Kufel
                                President and Chief Executive Officer
                                   (principal executive officer)


                                By: /s/  Thomas W. Freeze
                                   ---------------------------------------------
Dated:  August 14, 1998                      Thomas W. Freeze
                                    Vice President, Chief Financial Officer,
                                              Treasurer and Secretary
                                    (principal financial and accounting officer)
                                       13
<PAGE>
                                  EXHIBIT INDEX


Exhibit
Number                                        Description

10.80    Form of Warrant
27.1     Financial Data Schedule.
                                       14

EXHIBIT 10.80

THIS WARRANT AND THE  SECURITIES  ISSUABLE  UPON  EXERCISE  HEREOF HAVE NOT BEEN
REGISTERED  UNDER  THE  SECURITIES  ACT OF 1933,  AS  AMENDED  (THE  "ACT"),  OR
APPLICABLE  STATE  SECURITIES  LAWS  AND  MAY NOT BE  OFFERED  FOR  SALE,  SOLD,
TRANSFERRED OR OTHERWISE DISPOSED OF IN THE ABSENCE OF AN EFFECTIVE REGISTRATION
STATEMENT  FOR  SUCH  SECURITIES  UNDER  THE  ACT,  OR AN  OPINION  OF  COUNSEL,
SATISFACTORY  TO THE ISSUER  HEREOF,  TO THE  EFFECT  THAT  REGISTRATION  IS NOT
REQUIRED UNDER THE ACT.

                               WARRANT TO PURCHASE
                                 COMMON STOCK OF
                              POORE BROTHERS, INC.

Date of Issuance: _________________                        Warrant No. __

         This  certifies  that,  for value  received,  POORE  BROTHERS,  INC., a
Delaware        corporation       (the        "Company"),        grants       to
_________________________________,   or  registered   assigns  (the  "Registered
Holder"), the right to subscribe for and purchase from the Company, at the price
of $____  per  share,  as such  price  may be  adjusted  from  time to time (the
"Exercise  Price"),  from and after  9:00  a.m.,  Phoenix  time,  on the date of
issuance of this Warrant (the "Exercise Commencement Date") and to and including
5:00  p.m.,   Phoenix   time,  on   _____________   (the   "Expiration   Date"),
______________  (______)  shares,  as such number of shares may be adjusted from
time to time (the "Warrant  Shares"),  of the Company's  common stock, par value
$0.01 per share (the "Common  Stock"),  subject to the  provisions  and upon the
terms and  conditions  herein set forth.  The  Exercise  Price and the number of
Warrant  Shares  purchasable  upon  exercise  of this  Warrant  are  subject  to
adjustment from time to time as provided in Section 7 hereof.

         Section 1. Registration.  The Company shall register this Warrant, upon
records  to be  maintained  by  the  Company  for  that  purpose  (the  "Warrant
Records"),  in the name of the Registered Holder. The Company may deem and treat
the  Registered  Holder as the absolute owner of this Warrant for the purpose of
any exercise hereof or any  distribution to the Registered  Holder,  and for all
other  purposes,  and the  Company  shall not be  affected  by any notice to the
contrary.

         Section 2. Registration of Transfers and Exchanges.

       (a) Subject to Section 10 hereof, the Company shall register the transfer
of this  Warrant,  in whole or in part,  upon  records to be  maintained  by the
Company for that  purpose,  upon  surrender  of this  Warrant,  with the Form of
Assignment attached hereto completed and duly endorsed by the Registered Holder,
to the Company at the office  specified in or pursuant to Section 3(b). Upon any
such registration of transfer,  a new Warrant, in substantially the form of this
Warrant,  evidencing  the Common Stock purchase  rights so transferred  shall be
issued to the  transferee  and a new Warrant,  in similar form,  evidencing  the
remaining  Common Stock  purchase  rights not so  transferred,  if any, shall be
issued to the Registered Holder.

       (b) This  Warrant  is  exchangeable,  upon the  surrender  hereof  by the
Registered  Holder at the office of the  Company  specified  in or  pursuant  to
Section 3(b) hereof, for new Warrants, in substantially the form of this Warrant
evidencing, in the aggregate, the right to purchase the number of Warrant Shares
which may then be purchased hereunder, each of such new Warrants to be dated the
date of such  exchange  and to  represent  the right to purchase  such number of
Warrant  Shares as shall be designated by the  Registered  Holder at the time of
such surrender.
                                       15
<PAGE>
         Section 3. Duration and Exercise of this Warrant.

         (a) This Warrant shall be exercisable by the Registered  Holder, in its
entirety (and not in part), on any business day before 5:00 p.m.,  Phoenix time,
during the period beginning on the Exercise  Commencement Date and ending on the
Expiration  Date.  At 5:00 p.m.,  Phoenix  time, on the  Expiration  Date,  this
Warrant, if not previously exercised,  shall become void and of no further force
or effect.

         (b) Subject to Sections 4 and 10(a) hereof,  upon exercise or surrender
of this Warrant, with the Form of Election to Purchase attached hereto completed
and duly endorsed by the Registered Holder, to the Company at its office at 3500
South La Cometa Drive,  Goodyear,  Arizona  85338,  Attention:  Chief  Financial
Officer,  or at such other  address as the Company may specify in writing to the
Registered  Holder,  and upon payment of the Exercise  Price  multiplied  by the
number of Warrant  Shares then  issuable upon exercise of this Warrant in lawful
money of the United States of America, all as specified by the Registered Holder
in the Form of Election to Purchase,  the Company shall promptly issue and cause
to be delivered to or upon the written order of the  Registered  Holder,  and in
such name or names as the Registered Holder may designate, a certificate for the
Warrant Shares issued upon such  exercise.  Any person so designated in the Form
of Election to Purchase,  duly endorsed by the Registered  Holder, as the person
to be named on the certificates for the Warrant Shares,  shall be deemed to have
become holder of record of such Warrant Shares,  evidenced by such certificates,
as of the Date of Exercise (as hereinafter defined) of such Warrant.

         (c)  The  Registered  Holder  may  pay the  applicable  Exercise  Price
pursuant to Section 3(b), at the option of the Registered Holder,  either (i) in
cash or by cashier's or certified bank check payable to the Company in an amount
equal to the product of the Exercise  Price  multiplied by the number of Warrant
Shares then  issuable  upon  exercise of this Warrant (the  "Aggregate  Exercise
Price"), or (ii) by wire transfer of immediately  available funds to the account
which shall be indicated in writing by the Company to the Registered Holder.

         (d) The "Date of Exercise"  of any Warrant  means the date on which the
Company  shall have  received  (i) this  Warrant,  with the Form of  Election to
Purchase  attached hereto  appropriately  completed and duly endorsed,  and (ii)
payment in full of the Aggregate Exercise Price as provided herein.

         (e) This Warrant shall be  exercisable  as an entirety only (i.e.,  for
all of the Warrant Shares which are then issuable hereunder).

         Section 4. Payment of Taxes and Expenses.

         (a) The Company will pay all expenses and taxes (other than any federal
or state income tax or similar  obligations of the Registered  Holder) and other
governmental  charges attributable to the preparation,  execution,  issuance and
delivery of this  Warrant,  any new Warrant  and the Warrant  Shares;  provided,
however, that the Company shall not be required to pay any tax in respect of the
transfer of this Warrant or the Warrant  Shares,  or the issuance or delivery of
certificates  for Warrant Shares upon the exercise of this Warrant,  to a person
or entity  other  than a  Registered  Holder  or an  Affiliate  (as  hereinafter
defined) of such Registered Holder.

         (b) An  "Affiliate"  of any person or entity  means any other person or
entity  directly or  indirectly  controlling,  controlled  by or under direct or
indirect common control with such person or entity.
                                       16
<PAGE>
         Section 5. Mutilated or Missing  Warrant  Certificate.  If this Warrant
shall be mutilated,  lost,  stolen or destroyed,  upon request by the Registered
Holder,  the Company will issue,  in exchange for and upon  cancellation  of the
mutilated Warrant, or in substitution for the lost, stolen or destroyed Warrant,
a new Warrant, in substantially the form of this Warrant, of like tenor, but, in
the case of loss, theft or destruction, only upon receipt of evidence reasonably
satisfactory  to the Company of such loss,  theft or destruction of this Warrant
and, if requested by the Company, indemnity also reasonably satisfactory to it.

         Section 6. Reservation, Listing and Issuance of Warrant Shares.

         (a) The Company will at all times have authorized, and reserve and keep
available,  free from  preemptive  rights,  for the  purpose of  enabling  it to
satisfy any  obligation to issue Warrant  Shares upon the exercise of the rights
represented  by this  Warrant,  the number of Warrant  Shares  deliverable  upon
exercise of this Warrant. The Company will, at its expense, use its best efforts
to cause such  shares to be  included  in or listed on  (subject  to issuance or
notice of issuance of Warrant  Shares) all markets or stock  exchanges  in or on
which the Common  Stock is  included  or listed not later than the date on which
the Common Stock is first  included or listed on any such market or exchange and
will thereafter maintain such inclusion or listing of all shares of Common Stock
from time to time issuable upon exercise of this Warrant.

       (b) Before taking any action which could cause an adjustment  pursuant to
Section 7 hereof  reducing the Exercise Price below the par value of the Warrant
Shares,  the Company  will take any  corporate  action which may be necessary in
order that the Company may validly and legally issue at the Exercise  Price,  as
so adjusted, Warrant Shares that are fully paid and non-assessable.


         (c) The Company  covenants that all Warrant Shares will,  upon issuance
in accordance with the terms of this Warrant, be (i) duly authorized, fully paid
and  nonassessable,  and (ii) free from all taxes with  respect to the  issuance
thereof and from all liens, charges and security interests.

         Section 7. Adjustments of Exercise Price and Number of Warrant Shares.

         (a) The  Exercise  Price  at  which  Warrant  Shares  may be  purchased
hereunder,  and the  number of  Warrant  Shares to be  purchased  upon  exercise
hereof,  are subject to change or  adjustment  from time to time as  hereinafter
provided.  Upon each resulting  adjustment of such Exercise Price, the number of
Warrant  Shares  issuable upon the exercise of this Warrant shall be adjusted to
the nearest full  Warrant  Share by  multiplying  a number equal to the Exercise
Price in effect  immediately  prior to such  adjustment by the number of Warrant
Shares  issuable  upon  exercise  of  this  Warrant  immediately  prior  to such
adjustment and dividing the product so obtained by the adjusted Exercise Price.

         (b) Subdivisions or Combinations of Stock. In case the Company shall at
any time subdivide the outstanding  shares of Common Stock into a greater number
of shares,  the Exercise Price in effect  immediately  prior to such subdivision
shall be proportionately reduced; and conversely, in case the outstanding shares
of Common Stock shall be combined into a smaller number of shares,  the Exercise
Price in effect  immediately prior to such combination shall be  proportionately
increased.

         (c)   Adjustments   for   Consolidation,   Merger,   Sale  of   Assets,
Reorganization,  etc. In case the Company (i) consolidates  with or mergers into
any other corporation and is not the continuing or surviving corporation of such
consolidation  of merger,  or (ii) permits any other  corporation to consolidate
with or
                                       17
<PAGE>
merge  into  the  Company  and  the  Company  is  the  continuing  or  surviving
corporation  but, in connection with such  consolidation  or merger,  the Common
Stock is changed into or exchanged  for stock or other  securities  of any other
corporation or cash or any other assets, or (iii) transfers all or substantially
all of its  properties  and assets to any other  corporation,  or (iv) effects a
capital  reorganization or  reclassification of the capital stock of the Company
in such a way that holders of Common  Stock shall be entitled to receive  stock,
securities,  cash and/or assets with respect to or in exchange for Common Stock,
then,  and in each  such  case,  proper  provision  shall  be  made so that  the
Registered  Holder,  upon the  exercise  of this  Warrant  at any time after the
consummation  of  such  consolidation,   merger,  transfer,   reorganization  or
reclassification,  shall be entitled to receive (at the aggregate Exercise Price
in effect for all shares of Common Stock issuable upon such exercise immediately
prior to such consummation as adjusted to the time of such transaction), in lieu
of  shares  of  Common  Stock   issuable  upon  such  exercise   prior  to  such
consummation,  the stock and other securities,  cash and/or assets to which such
holder would have been entitled upon such  consummation if the Registered Holder
had so exercised this Warrant  immediately prior thereto (subject to adjustments
subsequent  to such  corporate  action as nearly  equivalent  as possible to the
adjustments provided for in this Section 7).


         (d) Notice of Adjustment.  Upon any  adjustment of the Exercise  Price,
then and in each case the  Company  shall  promptly  deliver  to the  Registered
Holder a certificate of the chief  financial  officer of the Company which shall
state the Exercise  Price  resulting  from such  adjustment  and the increase or
decrease,  if any, in the number of shares of Common Stock  purchasable  at such
price upon the exercise of this Warrant,  setting forth in reasonable detail the
method of calculation and the facts upon which such calculation is based.

         (e) Other  Notices.  In case at any time there  shall  occur any of the
events described in paragraph (c) of this Section 7, then, in each such case the
Company shall give written  notice,  addressed to the  Registered  Holder at the
address of such Registered  Holder as shown on the books of the Company,  of the
date (or, if not then known, a reasonable  approximation thereof by the Company)
on which such event or events  shall take place.  Such notice shall also specify
(or, if not then known,  reasonably  approximate)  the date, if any, as of which
the holders of Common Stock of record shall be entitled to exchange their Common
Stock for securities or other property  deliverable  upon the occurrence of such
event. Such written notice shall be given at least thirty (30) days prior to the
action in  question  and not less than thirty (30) days prior to the record date
or the date on which the Company's transfer books are closed in respect thereto.
Such  notice  shall also state that the action in question or the record date is
subject to the effectiveness of a registration  statement under the Act, or to a
favorable vote of stockholders, if either is required.

         Section 8. No Rights or Liabilities  as a  Stockholder.  The Registered
Holder  shall not be entitled to vote or be deemed the holder of Common Stock or
any other  securities  of the  Company  which may at any time be issuable on the
exercise hereof, nor shall anything contained herein be construed to confer upon
the holder of this Warrant,  as such, the rights of a stockholder of the Company
or the right to vote for the election of directors or upon any matter  submitted
to  stockholders  at any meeting  thereof,  or give or  withhold  consent to any
corporate  action or to receive  notice of meetings or other  actions  affecting
stockholders   (except  as  provided   herein),   or  to  receive  dividends  or
subscription  rights  or  otherwise,  until  the  Date of  Exercise  shall  have
occurred.  No provision of this Warrant, in the absence of affirmative action by
the  Registered  Holder hereof to purchase  shares of Common Stock,  and no mere
enumeration herein of the rights and privileges of the Registered Holder,  shall
give rise to any liability of such holder for the
                                       18
<PAGE>
Exercise  Price or as a stockholder  of the Company,  whether such  liability is
asserted by the Company or by creditors of the Company.

         Section 9. Fractional Warrant Shares. The Company shall not be required
to issue  fractions  of  Warrant  Shares  upon  exercise  of the  Warrant  or to
distribute  certificates  which  evidence  fractional  Warrant  Shares.  If  any
fraction of a Warrant Share would,  except for the provisions of this Section 9,
be  issuable  on the  exercise of this  Warrant,  the  Company  shall pay to the
Registered  Holder an amount in cash equal to the fair market value of a Warrant
Share as of the Date of Exercise,  multiplied by such fraction.  For purposes of
this Section 9, the fair market value of a Warrant  Share shall be determined by
the Company's board of directors, in its sole discretion.

         Section  10.  Transfer  Restrictions;  Registration  of the Warrant and
Warrant Shares.

       (a) Neither the Warrant nor the Warrant Shares have been registered under
the Act. The Registered  Holder,  by acceptance  hereof,  represents  that it is
acquiring  this  Warrant to be issued to it for its own  account  and not with a
view to the distribution  thereof, and agrees not to sell,  transfer,  pledge or
hypothecate  this Warrant,  any purchase rights  evidenced hereby or any Warrant
Shares  unless a  registration  statement is  effective  for this Warrant or the
Warrant  Shares  under the Act or in the  opinion  of such  Registered  Holder's
counsel reasonably satisfactory to the Company, a copy of which opinion shall be
delivered  to the  Company,  such  transaction  is exempt from the  registration
requirements of the Act.

         (b)  Subject  to the  provisions  of the  following  paragraph  of this
Section 10, each  Certificate  for Warrant  Shares shall be stamped or otherwise
imprinted with a legend in substantially the following form:

             THE  SHARES  REPRESENTED  BY THIS  CERTIFICATE  HAVE  NOT BEEN
             REGISTERED  UNDER THE  SECURITIES ACT OF 1933, AS AMENDED (THE
             "ACT"),  OR APPLICABLE  STATE  SECURITIES  LAWS AND MAY NOT BE
             OFFERED FOR SALE, SOLD,  TRANSFERRED OR OTHERWISE  DISPOSED OF
             IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT FOR SUCH
             SECURITIES   UNDER  THE  ACT,   OR  AN  OPINION  OF   COUNSEL,
             SATISFACTORY  TO  THE  ISSUER  HEREOF,   TO  THE  EFFECT  THAT
             REGISTRATION IS NOT REQUIRED UNDER THE ACT.

         (c) The  restrictions  and  requirements  set  forth  in the  foregoing
paragraph  shall  apply with  respect to  Warrant  Shares  unless and until such
Warrant  Shares  are sold or  otherwise  transferred  pursuant  to an  effective
registration  statement  under the Act or are otherwise no longer subject to the
restrictions of the Act, at which time the Company agrees to promptly cause such
restrictive legends to be removed and stop transfer  restrictions  applicable to
such Warrant Shares to be rescinded.

       (d) The Company  will use its best  efforts to comply with the  reporting
requirements of Section 13 and 15(d) of the Securities  Exchange Act of 1934, as
amended (the "1934 Act")  (whether or not it shall be required to do so pursuant
to such  Sections) and will use its best efforts to comply with all other public
information  reporting  requirements  of the Securities and Exchange  Commission
(including, without limitation, Rule 144 promulgated under the Act) from time to
time in effect and relating to the availability of an exemption from the Act for
sale of  restricted  securities.  The  Company  also  will  cooperate  with  the
Registered  Holder and with each holder of any Warrant  Shares in supplying such
information  as may be  necessary  for any such holders to complete and file any
information  reporting forms  presently or hereafter  required by the Securities
and
                                       19
<PAGE>
Exchange  Commission as a condition to the availability of an exemption from the
Act for the sale of restricted securities.

         Section  11.  Notices.  All  notices,   requests,   demands  and  other
communications  relating to this Warrant shall be in writing and shall be deemed
to have  been  duly  given if  delivered  personally  or sent by  United  States
certified or  registered  first-class  mail,  postage  prepaid,  return  receipt
requested,  to the parties  hereto at the  following  addresses or at such other
address as any party hereto shall hereafter specify by notice to the other party
hereto:

         (a) If to the  Registered  Holder of this  Warrant or the holder of the
Warrant Shares,  addressed to the address of such Registered Holder or holder as
set forth on books of the  Company  or  otherwise  furnished  by the  Registered
Holder or holder to the Company.

         (b) If to the Company, addressed to Poore Brothers, Inc., 3500 South La
Cometa Drive, Goodyear, Arizona 85338, Attention: Chief Financial Officer.

         Section 12.  Binding  Effect.  This  Warrant  shall be binding upon and
inure to the sole and  exclusive  benefit of the  Company,  its  successors  and
assigns,  and the holder or holders  from time to time of this  Warrant  and the
Warrant Shares.

         Section 13. Survival of Rights and Duties. This Warrant shall terminate
and be of no further  force and effect on the earlier of (i) 5:00 p.m.,  Phoenix
time,  on the  Expiration  Date and (ii) the date on which this  Warrant and all
purchase rights evidenced hereby have been exercised, except that the provisions
of Sections 4 and 10 hereof  shall  continue in full force and effect after such
termination date.

         Section  14.   Governing  Law.  This  Warrant  shall  be  construed  in
accordance with and governed by the laws of the State of Arizona.

         Section 15. Section Headings.  The Section headings in this Warrant are
for purposes of convenience only and shall not constitute a part hereof.

         Section 16.  Amendment or Waiver.  This Warrant and any term hereof may
be  amended,  waived,  discharged  or  terminated  only by and with the  written
consent of the Company and the holder of this Warrant.

         IN WITNESS WHEREOF,  the Company has caused this Warrant to be executed
under its corporate  seal by its officers  thereunto  duly  authorized as of the
date hereof.

POORE BROTHERS, INC.                         ATTEST:

By: __________________________               By: __________________________
      Name:                                      Name:
      Title:                                     Title:
                                       20

<PAGE>
                          FORM OF ELECTION TO PURCHASE

                 (TO BE EXECUTED UPON EXERCISE OF THIS WARRANT)

TO POORE BROTHERS, INC.:

                  THE  UNDERSIGNED,  THE RECORD HOLDER OF THIS  WARRANT,  HEREBY
IRREVOCABLY  ELECTS TO EXERCISE THE RIGHT,  REPRESENTED BY THIS WARRANT (WARRANT
NO. ___), TO PURCHASE  ___________  OF THE WARRANT  SHARES AND HEREWITH  TENDERS
PAYMENT  FOR  SUCH  WARRANT  SHARES  TO THE  ORDER OF POORE  BROTHERS,  INC.  OF
$_________ REPRESENTING THE FULL PURCHASE PRICE FOR SUCH SHARES AT THE PRICE PER
SHARE  PROVIDED  FOR IN SUCH WARRANT AND THE  DELIVERY OF ANY  APPLICABLE  TAXES
PAYABLE BY THE UNDERSIGNED PURSUANT TO SUCH WARRANT.

                  THE UNDERSIGNED  REQUESTS THAT CERTIFICATES FOR SUCH SHARES BE
ISSUED IN THE NAME OF:

_______________________________        PLEASE INSERT SOCIAL SECURITY
                                       OR TAX IDENTIFICATION NUMBER
- -------------------------------

- -------------------------------

- -------------------------------

- -------------------------------        ----------------------------------
    (PLEASE PRINT NAME AND ADDRESS)
<PAGE>
                               FORM OF ASSIGNMENT

                  FOR  VALUE  RECEIVED,  _______________________  HEREBY  SELLS,
ASSIGNS AND  TRANSFERS TO EACH ASSIGNEE SET FORTH BELOW ALL OF THE RIGHTS OF THE
UNDERSIGNED  UNDER THE ATTACHED  WARRANT (WARRANT NO. _____) WITH RESPECT TO THE
NUMBER OF SHARES OF COMMON STOCK COVERED  THEREBY SET FORTH OPPOSITE THE NAME OF
SUCH ASSIGNEE UNTO:

                  NAME OF ASSIGNEE  ADDRESS          NUMBER OF SHARES OF
                  ----------------  -------         
                                              COMMON STOCK
                                              ------------





                  IF THE  TOTAL  OF  SAID  PURCHASE  RIGHTS  REPRESENTED  BY THE
WARRANT  SHALL NOT BE  ASSIGNED,  THE  UNDERSIGNED  REQUESTS  THAT A NEW WARRANT
CERTIFICATE EVIDENCING THE PURCHASE RIGHTS NOT SO ASSIGNED BE ISSUED IN THE NAME
OF AND DELIVERED TO THE UNDERSIGNED.


DATED: ___________________ NAME OF HOLDER (PRINT):


                                         BY: ________________________________
                                         (NAME): ____________________________
                                         (TITLE): _____________________________

<TABLE> <S> <C>

<ARTICLE>                           5
<LEGEND>
                  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE COMPANY'S FINANCIAL  STATEMENTS FOR THE SIX MONTHS ENDED JUNE 30, 1998,
INCLUDED  WITH FORM 10-QSB,  AND IS QUALIFIED IN ITS ENTIRETY BY  REFRERENCE  TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                         1
<CURRENCY>                                           U.S.  Dollars
       
<S>                        <C>
<PERIOD-TYPE>              6-MOS
<FISCAL-YEAR-END>                                            DEC-31-1998
<PERIOD-START>                                               JAN-01-1998
<PERIOD-END>                                                 JUN-30-1998
<EXCHANGE-RATE>                                                        1
<CASH>                                                         1,166,892
<SECURITIES>                                                           0
<RECEIVABLES>                                                  1,412,168
<ALLOWANCES>                                                     173,000
<INVENTORY>                                                      502,319
<CURRENT-ASSETS>                                               3,269,948
<PP&E>                                                         7,299,557
<DEPRECIATION>                                                   917,052
<TOTAL-ASSETS>                                                11,942,897
<CURRENT-LIABILITIES>                                          2,070,531
<BONDS>                                                        4,772,264
                                                  0
                                                            0
<COMMON>                                                          71,267
<OTHER-SE>                                                     5,028,835
<TOTAL-LIABILITY-AND-EQUITY>                                  11,942,897
<SALES>                                                        6,461,219
<TOTAL-REVENUES>                                               6,461,219
<CGS>                                                          4,813,287
<TOTAL-COSTS>                                                  4,813,287
<OTHER-EXPENSES>                                               1,783,091
<LOSS-PROVISION>                                                       0
<INTEREST-EXPENSE>                                               274,329
<INCOME-PRETAX>                                                (384,366)
<INCOME-TAX>                                                           0
<INCOME-CONTINUING>                                            (384,366)
<DISCONTINUED>                                                         0
<EXTRAORDINARY>                                                        0
<CHANGES>                                                              0
<NET-INCOME>                                                   (384,366)
<EPS-PRIMARY>                                                     (0.05)
<EPS-DILUTED>                                                     (0.05)
        

</TABLE>


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