POORE BROTHERS INC
SC 13G/A, 2000-02-14
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON D.C. 20549

                                 SCHEDULE 13G/A

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                                (AMENDMENT NO. 3)

                              POORE BROTHERS, INC.
                                (Name of Issuer)

                     COMMON STOCK, PAR VALUE $.01 PER SHARE
                         (Title of Class of Securities)

                                  732813-10-0
                                 (CUSIP Number)


Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

[ ] Rule 13d-1(b)

[ ] Rule 13d-1(c)

[X] Rule 13d-1(d)

The  remainder  of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).


<PAGE>
- ---------------------                                          -----------------
CUSIP NO. 732813-10-0                                          PAGE 2 OF 6 PAGES
- ---------------------                                          -----------------
================================================================================
1     NAMES OF REPORTING PERSONS
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (entities only)

      Mark S. Howells
      --------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                  (a) [ ]
                                                                         (b) [ ]
      --------------------------------------------------------------------------
3     SEC USE ONLY
      --------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION

      United States
      --------------------------------------------------------------------------
                    5  SOLE VOTING POWER
                       778,137 shares
       NUMBER OF       ---------------------------------------------------------
        SHARES      6  SHARED VOTING POWER
      BENEFICIALLY     -0-
       OWNED BY        ---------------------------------------------------------
         EACH       7  SOLE DISPOSITIVE POWER
       REPORTING       778,137 shares
        PERSON         ---------------------------------------------------------
         WITH:      8  SHARED DISPOSITIVE POWER
                       -0-
                       ---------------------------------------------------------

9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      778,137 shares
      --------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ]


      --------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

      6.20%
      --------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*

      IN
      --------------------------------------------------------------------------
<PAGE>
- ---------------------                                          -----------------
CUSIP NO. 732813-10-0                                          PAGE 3 OF 6 PAGES
- ---------------------                                          -----------------

ITEM 1(A). NAME OF ISSUER:

           Poore Brothers, Inc.

ITEM 1(B). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

           3500 South La Cometa Drive
           Goodyear, Arizona 85338

ITEM 2(A). NAME OF PERSON FILING:

           Mark S. Howells

ITEM 2(B). ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:

           Principal Business Office:
           Arizona Securities Group, Inc. d/b/a Puglisi Howells & Co.
           2390 E. Camelback Road, Suite 203
           Phoenix, Arizona 85016

ITEM 2(C). CITIZENSHIP:

           United States

ITEM 2(D). TITLE OF CLASS OF SECURITIES:

           Common Stock, par value $.01 per share

ITEM 2(E). CUSIP NUMBER:

           732813-10-0

ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO RULES 13d-1(b) OR 13d-2(b) OR
        (c), CHECK WHETHER THE PERSON FILING IS A:

            (a) [ ] Broker or Dealer registered under Section 15 of the Act.


<PAGE>
- ---------------------                                          -----------------
CUSIP NO. 732813-10-0                                          PAGE 4 OF 6 PAGES
- ---------------------                                          -----------------

            (b) [ ]  Bank as defined in Section 3(a)(6) of the Act.

            (c) [ ]  Insurance  Company as defined in Section  3(a)(19) of the
                     Act.

            (d) [ ]  Investment  Company  registered  under  Section  8 of the
                     Investment Company Act of 1940.

            (e) [ ]  An   Investment   Adviser   in   accordance   with  Rule
                     13d-1(b)(1)(ii)(E).

            (f) [ ] An Employee Benefit Plan or Endowment Fund in accordance
                    with Rule 13d-1(b)(1)(ii)(F).

            (g) [ ] A Parent  Holding  Company or control person in accordance
                    with Rule 13d-1(b)(1)(ii)(G).

            (h) [ ] A Savings  Association  as defined in Section  3(b) of the
                    Federal Deposit Insurance Act .

            (i) [ ] A Church Plan that is excluded  from the  definition of an
                    investment   company  under  Section   3(c)(14)  of  the
                    Investment Company Act of 1940.

            (j) [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

ITEM 4. OWNERSHIP.

            (a)   Amount beneficially owned:

                  778,137  shares  (includes  310,000  shares which are issuable
                  upon the exercise of stock options that are exercisable within
                  60 days;  excludes 40,000 shares held of record by trusts with
                  a former spouse of Mr. Howells for the benefit of Mr. Howells'
                  children;  excludes  10,000 shares which are issuable upon the
                  exercise of  stock options  that are not exercisable within 60
                  days).

            (b)   Percent of class:

                  6.20%

            (c)   Number of shares as to which such person has:

                (i)  Sole power to vote or to direct the vote:    778,137 shares
               (ii)  Shared power to vote or to direct the vote:      -0-
               (iii) Sole power to dispose or to direct the
                     disposition of:                              778,137 shares
               (iv)  Shared power to dispose or to direct the
                     disposition of:                                  -0-
<PAGE>
- ---------------------                                          -----------------
CUSIP NO. 732813-10-0                                          PAGE 5 OF 6 PAGES
- ---------------------                                          -----------------

ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

     If this  statement  is being  filed to report  the fact that as of the date
hereof the reporting  person has ceased to be the beneficial  owner of more than
five percent of the class of securities, check the following [ ].

ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

     Not applicable.

ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
        THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

     Not applicable.

ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

     Mr.  Howells  is a  principal  and the Chief  Executive  Officer of Arizona
Securities  Group,  Inc.,  d/b/a Puglisi Howells & Co., a registered  securities
broker-dealer. Jeffrey J. Puglisi, also a principal and the President of Arizona
Securities  Group,  Inc.,  is also  the  beneficial  owner  of  shares  of Poore
Brothers, Inc.'s common stock. Mr. Howells does not share any power with respect
to Mr. Puglisi's shares and Mr. Puglisi does not share any power with respect to
Mr.  Howells'  shares.  Mr.  Howells  disclaims  the existence of a "group" as a
result of his relationship with Mr. Puglisi.

ITEM 9. NOTICE OF DISSOLUTION OF GROUP.

     Not applicable.

ITEM 10. CERTIFICATION.

     Not applicable.
<PAGE>
- ---------------------                                          -----------------
CUSIP NO. 732813-10-0                                          PAGE 6 OF 6 PAGES
- ---------------------                                          -----------------


                                    SIGNATURE

                  After  reasonable  inquiry and to the best of my knowledge and
belief,  I certify  that the  information  set forth in this  statement is true,
complete and correct.

                                             February 11, 2000
                                             -----------------------------------
                                             (Date)

                                             /s/ Mark S. Howells
                                             -----------------------------------
                                             (Signature)

                                             Mark S. Howells
                                             -----------------------------------
                                             (Name/Title)



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