POORE BROTHERS INC
S-8, 2000-10-26
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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    As filed with the Securities and Exchange Commission on October 26, 2000
                                                   Registration No. ____________
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                   ----------

                                    FORM S-8

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                              POORE BROTHERS, INC.
             ------------------------------------------------------
             (Exact Name of Registrant as Specified in Its Charter)

                                    DELAWARE
         --------------------------------------------------------------
         (State or Other Jurisdiction of Incorporation or Organization)

                                   86-0786101
                      ------------------------------------
                      (IRS Employer Identification Number)

                           3500 SOUTH LA COMETA DRIVE
                             GOODYEAR, ARIZONA 85338
              -----------------------------------------------------
              (Address and Zip Code of Principal Executive Offices)


                   POORE BROTHERS, INC. 1995 STOCK OPTION PLAN
                      NON-QUALIFIED STOCK OPTION AGREEMENTS
                   -------------------------------------------
                            (Full Title of the Plan)

                                  ERIC J. KUFEL
                      PRESIDENT AND CHIEF EXECUTIVE OFFICER
                              POORE BROTHERS, INC.
                           3500 SOUTH LA COMETA DRIVE
                             GOODYEAR, ARIZONA 85338
                     ---------------------------------------
                     (Name and Address of Agent for Service)

                                 (623) 932-6200
          -------------------------------------------------------------
          (Telephone Number, Including Area Code, of Agent for Service)

================================================================================
<PAGE>
<TABLE>
<CAPTION>
                         CALCULATION OF REGISTRATION FEE
===========================================================================================

                                        Proposed Maximum   Proposed Maximum     Amount Of
Title Of Securities      Amount To Be    Offering Price       Aggregate        Registration
 To Be Registered        Registered(1)     Per Share        Offering Price        Fee(4)
-------------------------------------------------------------------------------------------
<S>                        <C>               <C>             <C>                  <C>
Common Stock, par value
  $0.01 per share            500,000      $2.28125(2)        $1,140,625(2)        $3,011
Common Stock, par value
  $0.01 per share          1,000,000         $1.61(3)        $1,610,640(3)        $4,252
===========================================================================================
</TABLE>

(1)  Of the  shares  of common  stock,  par value  $.01 per share  (the  "Common
     Stock"),  of Poore  Brothers,  Inc.  (the  "Registrant")  being  registered
     hereunder,  (i) 500,000  shares are reserved for issuance upon the exercise
     of stock options  available for grant under the Poore  Brothers,  Inc. 1995
     Stock Option Plan (the "Plan"),  and (ii) 1,000,000 shares are reserved for
     issuance  pursuant to stock  options  granted to certain  affiliates of the
     Registrant pursuant to Non-Qualified Stock Option Agreements (the "Non-Plan
     Stock Option  Agreements").  Pursuant to Rule 416 of the  Securities Act of
     1933, as amended (the "Securities  Act"), this Registration  Statement also
     covers  such  number of  additional  shares of Common  Stock as may  become
     available for issuance  pursuant to the Plan to reflect  certain changes in
     the   Registrant's    capital   structure,    including    reorganizations,
     recapitalizations,  stock splits, stock dividends, reverse stock splits and
     similar transactions.

(2)  Estimated solely for the purpose of calculating the  registration  fee. The
     registration  fee has been calculated in accordance with Rule 457(h) of the
     Securities  Act  based  on the last  sales  price  of the  Common  Stock as
     reported  on the Nasdaq  SmallCap  Market on October  20,  2000,  which was
     $2.28125.

(3)  The  registration fee has been calculated in accordance with Rule 457(h) of
     the Securities Act based on the aggregate  exercise price of $1,610,640.00,
     the aggregate  exercise  price at which the stock options may be exercised,
     which averages $1.61 per share.

(4)  The  registration  fee  for  the  securities  registered  hereby  has  been
     calculated  pursuant to Rule 457(h) and Section  6(b) under the  Securities
     Act.
<PAGE>
                                EXPLANATORY NOTE

         In accordance with General Instruction E of Form S-8, this Registration
Statement is being filed by the Registrant for the purpose of  registering:  (i)
an  additional  500,000  shares of the  Registrant's  Common Stock  reserved for
issuance upon the exercise of stock options  available for grant under the Plan;
and (ii) 1,000,000 shares of the Registrant's Common Stock reserved for issuance
pursuant to the Non-Plan Stock Option Agreements.  The Registrant  currently has
an  effective  Registration  Statement  filed on Form S-8  (Commission  File No.
333-26117) filed with the Securities and Exchange  Commission (the "Commission")
on April 29, 1997,  covering:  (i) 1,500,000 shares of Common Stock reserved for
issuance upon the exercise of stock options granted or available for grant under
the Plan; and (ii) 820,000 shares of Common Stock reserved for issuance pursuant
to Non-Qualified  Stock Option  Agreements.  Such previously filed  Registration
Statement included a Reoffer  Prospectus.  The Registrant hereby incorporates by
reference into this Registration Statement the contents of such previously filed
Registration  Statement  on  Form  S-8  (other  than  Items  1,  2, 3, 6 and 8);
PROVIDED,  HOWEVER,  that a Reoffer  Prospectus is being filed  herewith,  which
supercedes and replaces the earlier Reoffer Prospectus as of the date hereof.
<PAGE>
                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

         The documents  containing the  information  specified in Part I of Form
S-8 will be sent or given to  employees of the  Registrant  as specified in Rule
428(b)(1)  under the  Securities  Act.  Such  documents  are not filed  with the
Commission either as part of this  Registration  Statement or as prospectuses or
prospectus supplements pursuant to Rule 424 under the Securities Act.

         As provided in Instruction C to Form S-8, any prospectus  that is to be
used for reoffers and resales of restricted  securities issued under an employee
benefit plan of the Registrant must be filed as part of a Registration Statement
on Form  S-8.  Accordingly,  this  Registration  Statement  contains  a  Reoffer
Prospectus  that is to be used by affiliates of the  Registrant who were granted
stock  options  by the  Registrant  prior to the date  hereof,  with  respect to
reoffers and resales of shares of Common Stock acquired pursuant to the exercise
of such stock options.
<PAGE>
                               REOFFER PROSPECTUS

                                2,585,000 Shares

                              POORE BROTHERS, INC.

                                  Common Stock
                           (Par Value $.01 per Share)

         The  shares of common  stock,  par value  $.01 per share  (the  "Common
Stock"), of Poore Brothers,  Inc. ("Poore Brothers") offered hereby will be sold
from time to time by certain  shareholders of Poore Brothers described under the
caption "Selling  Shareholders"  in this  Prospectus.  The shares offered hereby
(the  "Shares")  include (i) 1,300,000  shares of Common Stock issuable upon the
exercise of stock options  granted by Poore Brothers to certain of its directors
and officers under the Poore Brothers, Inc. 1995 Stock Option Plan (the "Plan"),
and (ii)  1,285,000  shares of Common Stock  issuable upon the exercise of stock
options  granted by Poore  Brothers  to certain of its  directors  and  officers
pursuant to Non-Qualified  Stock Option  Agreements  entered into by and between
Poore Brothers and such persons (such stock options  referred to in (i) and (ii)
being hereinafter referred to collectively as the "Options").

         The sales  may occur in  transactions  in the  over-the-counter  market
(quoted  on the  Nasdaq  SmallCap  Market)  at  prevailing  market  prices or in
negotiated  transactions.  We will not receive proceeds from any of these sales.
We are paying the expenses  incurred in registering the Shares,  but all selling
and other expenses incurred by each of the Selling Shareholders will be borne by
that Selling Shareholder.

         The Shares are  "control  securities"  and/or  "restricted  securities"
under the  Securities  Act of 1933, as amended (the  "Securities  Act"),  before
their sale under this  Prospectus.  This  Prospectus  has been  prepared for the
purpose of  registering  the Shares under the Securities Act to allow for future
sales by the Selling  Shareholders,  on a continuous  or delayed  basis,  to the
public  without  restriction.  Each Selling  Shareholder  may be deemed to be an
"underwriter" within the meaning of the Securities Act. Any commissions received
by a broker or dealer in connection  with resales of the shares may be deemed to
be underwriting commissions or discounts under the Securities Act.

         Our Common  Stock is traded on the  Nasdaq  SmallCap  Market  under the
symbol "SNAK." The last closing sales price per share of the Common Stock on the
Nasdaq SmallCap Market on October 20, 2000 was $2.28125.

         Our  principal  executive  offices  are located at 3500 South La Cometa
Drive,  Goodyear,  Arizona  85338,  and our telephone  number at that address is
(623) 932-6200.

     THE SHARES OFFERED HEREBY ARE SUBJECT TO CERTAIN RISKS WHICH SHOULD BE
       CAREFULLY CONSIDERED BY POTENTIAL INVESTORS. FOR MORE INFORMATION,
                 PLEASE SEE "RISK FACTORS" BEGINNING ON PAGE 5.

  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
      EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE
     SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
  PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION
                     TO THE CONTRARY IS A CRIMINAL OFFENSE.

                The date of this Prospectus is October 26, 2000.
<PAGE>
                                TABLE OF CONTENTS

Available Information........................................................  2
Documents Incorporated By Reference..........................................  3
Cautionary Statement Regarding Forward-Looking Statements....................  4
The Company..................................................................  4
Risk Factors.................................................................  5
Use of Proceeds.............................................................. 10
Selling Shareholders......................................................... 11
Plan of Distribution......................................................... 11
Legal Matters................................................................ 12


                              AVAILABLE INFORMATION

         Pursuant  to the  Securities  Act,  Poore  Brothers  has filed with the
Securities and Exchange  Commission (the "Commission") a Registration  Statement
on  Form  S-8  (together  with  all  amendments   and  exhibits   thereto,   the
"Registration  Statement") of which this  Prospectus is a part.  This Prospectus
does not contain all the information set forth in the Registration Statement, to
which reference is hereby made for further information.  Statements made in this
Prospectus  as to the  contents of any  contract,  agreement  or other  document
referred to are not  necessarily  complete.  With respect to each such contract,
agreement or other document filed as an exhibit to the  Registration  Statement,
reference is hereby made to the exhibit for a more complete  description  of the
matter  involved,  and each  such  statement  shall be deemed  qualified  in its
entirety by such reference.

         Poore Brothers is subject to the informational  reporting  requirements
of the Securities  Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith files reports,  proxy statements and other information with
the Commission.  These reports,  proxy  statements and other  information may be
inspected and copied at the Public Reference Room of the Commission at 450 Fifth
Street, N.W.,  Washington,  D.C. 20549, and at the Commission's regional offices
at 500 West Madison Street, Suite 1400, Chicago, Illinois 60661-2511 and 7 World
Trade Center,  13th Floor,  New York, New York 10048, at prescribed  rates.  The
Commission  maintains a web site that contains  reports,  proxy and  information
statements  and  other  information  regarding   registrants,   including  Poore
Brothers,  that file  electronically  with the  Commission.  The address of this
website is http://www.sec.gov.  In addition, you may obtain information from the
Public Reference Room by calling the Commission at 1-800-SEC-0330.  In addition,
our Common Stock is quoted on the Nasdaq SmallCap Market System.  Reports, proxy
statements,  informational  statements and other  information  concerning  Poore
Brothers  can  be  inspected  at the  offices  of the  National  Association  of
Securities Dealers, Inc. at 1735 K. Street, N.W., Washington, D.C. 20006.

         NO PERSON HAS BEEN  AUTHORIZED TO GIVE ANY  INFORMATION  OR TO MAKE ANY
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS,  AND, IF GIVEN OR
MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED.  THIS  PROSPECTUS  DOES  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION  OF AN OFFER TO BUY SUCH SECURITIES IN ANY  CIRCUMSTANCES  IN WHICH
SUCH OFFER OR SOLICITATION IS UNLAWFUL.  NEITHER THE DELIVERY OF THIS PROSPECTUS
NOR ANY SALE HEREUNDER WILL UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT
THERE  HAS BEEN NO  CHANGE  IN POORE  BROTHERS'  AFFAIRS  SINCE THE DATE OF THIS
PROSPECTUS OR THAT THE INFORMATION CONTAINED IN THIS PROSPECTUS IS CORRECT AS OF
ANY TIME SUBSEQUENT TO ITS DATE.

                                       2
<PAGE>
                       DOCUMENTS INCORPORATED BY REFERENCE

         The Commission allows us to "incorporate by reference" information into
this Prospectus,  which means that we can disclose important  information to you
by referring you to another document filed  separately with the Commission.  The
information  incorporated by reference is deemed to be part of this  Prospectus,
except for any  information  superseded by information in this  Prospectus.  The
following  documents which have been filed by Poore Brothers with the Commission
are incorporated into this Prospectus by reference:

(a)  Poore  Brothers'  Annual  Report on Form  10-KSB for the fiscal  year ended
     December 31, 1999;

(b)  Poore Brothers'  Quarterly Report on Form 10-QSB for the three-month period
     ended March 31, 2000;

(c)  Poore Brothers'  Quarterly Report on Form 10-QSB for the three-month period
     ended June 30, 2000;

(d)  Poore  Brothers'  Current  Report on Form 8-K filed with the  Commission on
     June 12,  2000,  regarding  the  acquisition  by Poore  Brothers of Boulder
     Natural Foods, Inc. and Boulder Potato Company(TM)brand potato chips;

(e)  Poore  Brothers' Proxy Statement dated April 17, 2000 concerning its Annual
     Meeting of Shareholders held on May 22, 2000;

(f)  All other  reports  filed by Poore  Brothers  pursuant to Section  13(a) or
     15(d) of the Exchange Act since December 31, 1999; and

(g)  The  description  of  Poore  Brothers'  Common  Stock  contained  in  Poore
     Brothers'  Registration Statement on Form SB-2 filed with the Commission on
     December  5,  1996  pursuant  to  the  Securities  Act   (Registration  No.
     333-5594-LA),  including  any  amendment or report filed for the purpose of
     updating such description.

         All documents filed by Poore Brothers after the date of this Prospectus
pursuant to Sections  13(a),  13(c),  14 and 15(d) of the Exchange Act, prior to
the sale of all of the securities  offered hereunder or the  de-registration  of
all such securities then remaining unsold, shall be deemed to be incorporated by
reference in this  Prospectus and to be a part hereof from the date of filing of
such documents.  Any statement contained in a document incorporated or deemed to
be incorporated by reference herein shall be deemed to be modified or superseded
for purposes of this Prospectus to the extent that a statement  contained herein
or in any other  subsequently  filed  document  which also is or is deemed to be
incorporated by reference herein modifies or supersedes such statement. Any such
statement so modified or superseded  shall not be deemed,  except as so modified
or superseded, to constitute a part of this Prospectus.

         Poore Brothers will provide  without charge to you, upon the written or
oral  request,  a copy of any and all of the  documents  referred to above which
have been or may be incorporated by reference in this  Prospectus.  Requests for
such copies of any document(s) should be directed to: Poore Brothers, Inc., 3500
South La Cometa Drive, Goodyear, Arizona 85338; Attention: Senior Vice President
and Chief  Financial  Officer.  Our  telephone  number at that  address is (623)
932-6200.

                                       3
<PAGE>
            CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

         This  Prospectus,  including all documents  incorporated  by reference,
includes  "forward-looking"  statements within the meaning of Section 27A of the
Securities Act of 1933, as amended (the "Securities Act") and Section 12E of the
Securities  Exchange  Act of  1934,  as  amended,  and  the  Private  Securities
Litigation  Reform Act of 1995, and Poore Brothers  desires to take advantage of
the "safe harbor" provisions thereof. Therefore, we are including this statement
for the  express  purpose of taking  advantage  of the  protections  of the safe
harbor  with  respect  to  all  of  such  forward-looking  statements.  In  this
Prospectus,   the  words  "anticipates,"   "believes,"   "expects,"   "intends,"
"estimates,"  "projects,"  "will likely result," "will  continue,"  "future" and
similar  terms  and  expressions  identify   forward-looking   statements.   The
forward-looking  statements  in this  Prospectus  reflect our current views with
respect  to future  events  and  financial  performance.  These  forward-looking
statements   are  subject  to  certain   risks  and   uncertainties,   including
specifically  our brief operating  history and significant  operating  losses to
date, the probability that Poore Brothers will need additional  financing due to
continued  operating losses or in order to implement our business strategy,  the
possible  diversion of management  resources from the  day-to-day  operations of
Poore Brothers as a result of our pursuit of strategic  acquisitions;  potential
difficulties  resulting  from the  integration of acquired  businesses  with our
business,  other  acquisition-related  risks,  significant  competition,   risks
related to the food  products  industry,  volatility  of the market price of our
Common  Stock,  the  possible  de-listing  of our  Common  Stock from the Nasdaq
SmallCap Market and those other risks and uncertainties  discussed herein,  that
could cause actual results to differ materially from historical results or those
anticipated.  In  light  of  these  risks  and  uncertainties,  there  can be no
assurance that the  forward-looking  information  contained in this Registration
Statement on Form S-8 will in fact  transpire  or prove to be accurate.  Readers
are  cautioned  to consider the specific  risk factors  described  herein and in
"Risk  Factors,"  and  not  to  place  undue  reliance  on  the  forward-looking
statements  contained  herein,  which  speak  only  as of the  date  hereof.  We
undertake no obligation to publicly revise these  forward-looking  statements to
reflect  events or  circumstances  that may arise  after  the date  hereof.  All
subsequent  written or oral  forward-looking  statements  attributable  to Poore
Brothers  or  persons  acting on our  behalf are  expressly  qualified  in their
entirety by this section.

                                   THE COMPANY

         Poore Brothers is engaged in the production, marketing and distribution
of distinctive salty snack food products that are sold primarily through grocery
retail chains in the  southwestern  United States and through vend  distributors
across the United States.  Poore Brothers  manufactures and sells its own brands
of salty snack food products including Poore  Brothers(R),  Bob's Texas Style(R)
and Boulder Potato  Company(TM)  brand  batch-fried  potato chips, Tato Skins(R)
brand potato snacks,  Pizzarias(R)  brand pizza chips,  and  O'Boisies(R)  brand
potato crisps, manufactures private label potato chips for grocery store chains,
and distributes and  merchandises  snack food products that are  manufactured by
others.  Poore  Brothers  generally  sells its  products to  retailers  and vend
operators through independent distributors.

         Poore Brothers(R),  Bob's Texas Style(R) and Boulder Potato Company(TM)
potato chips are  manufactured  with a batch-frying  process that Poore Brothers
believes  produces  potato  chips with  enhanced  crispness  and  flavor.  Poore
Brothers  offers its brand name  potato  chips in a total of  fourteen  flavors.
Poore Brothers also manufactures  potato chips for sale on a private label basis
using a continuous frying process. Poore Brothers currently has three California
and three  Arizona  grocery  chains as  customers  for its private  label potato
chips. Poore Brothers' potato chips are manufactured at a Company-owned facility
in Goodyear, Arizona.

         Since Poore  Brothers'  October 1999  acquisition of Wabash Foods,  LLC
("Wabash Foods"), Poore Brothers has produced Tato Skins(R) brand potato crisps,
Pizzarias(R) brand pizza chips, and O'Boisies(R) brand potato crisps utilizing a
sheeting and frying process that includes  patented  technology.  Poore Brothers
licenses the patented  technology  from a third party and has an exclusive right
to use the technology within North America until the patents expire between 2004
and  2006.  These  products  are  offered  in a total  of five  flavors  and are
manufactured at a plant in Bluffton,  Indiana which is leased by Poore Brothers.
Poore  Brothers also produces  tortilla  chips at the Indiana plant on a private
label basis for snack food manufacturers.

                                       4
<PAGE>
         Poore  Brothers'  business  objective is to be a leading  manufacturer,
marketer and  distributor of  distinctive  branded and private label salty snack
foods by providing high quality products at competitive prices that are superior
in taste, texture,  flavor variety and brand personality to comparable products.
Poore Brothers'  philosophy is to compete in the market niches not served by the
dominant national  competition.  A significant element of Poore Brothers' growth
strategy is to pursue  additional  strategic  acquisition  opportunities.  Poore
Brothers  plans to acquire  snack food brands  that  provide  strategic  fit and
possess strong brand equity in a geographic region or channel of distribution in
order to expand,  complement or diversify Poore Brothers' existing business.  To
assist in this strategy, Poore Brothers has retained Stifel, Nicolaus & Company,
Incorporated  ("Stifel"),  a regional  investment banking and brokerage firm, as
Poore  Brothers'  financial  advisor to assist Poore Brothers in connection with
strategic  acquisitions.  Poore  Brothers  also plans to  increase  sales of its
existing products, increase distribution and merchandising revenues and continue
to improve its manufacturing capacity utilization.

         Poore Brothers'  executive  offices are located at 3500 South La Cometa
Drive, Goodyear, Arizona 85338, and its telephone number is (623) 932-6200.

                                  RISK FACTORS

         This  offering  involves a high  degree of risk.  You should  carefully
consider the risks described below and the other  information in this Prospectus
before deciding to invest in the share of Common Stock.

WE HAVE A BRIEF OPERATING HISTORY AND HAVE INCURRED SIGNIFICANT LOSSES TO DATE.

         Although  certain of Poore  Brothers'  subsidiaries  have  operated for
several  years,  Poore  Brothers  as a whole has a  relatively  brief  operating
history upon which an evaluation of its  prospects can be made.  Such  prospects
are subject to the  substantial  risks,  expenses  and  difficulties  frequently
encountered in the  establishment and growth of a new business in the snack food
industry,  which is characterized by a significant number of market entrants and
intense  competition.  Poore Brothers had significant  operating losses prior to
fiscal 1999.  Poore Brothers  incurred net losses of $3,034,097 and $874,091 for
the fiscal years ended December 31, 1997 and 1998, respectively,  and net income
for the fiscal year ended  December  31, 1999 of $74,240.  At December 31, 1999,
Poore Brothers had an accumulated  deficit of $6,261,784 and net working capital
of $780,086. At September 30, 2000, Poore Brothers had an accumulated deficit of
$5,587,646  and net  working  capital of  $740,548.  Even if Poore  Brothers  is
successful in making additional strategic acquisitions,  increasing distribution
and  sales  volume of Poore  Brothers'  existing  products  and  developing  new
products, it may be expected to incur substantial additional expenses, including
integration costs of recently completed and future acquisitions, advertising and
promotional  costs,  and "slotting"  expenses (i.e., the cost of obtaining shelf
space  in  certain  grocery  stores).  Accordingly,  Poore  Brothers  may  incur
additional  losses  in the  future as a result  of the  implementation  of Poore
Brothers' business strategy, even if revenues increase significantly.  There can
be no assurance that Poore Brothers'  business strategy will prove successful or
that Poore Brothers will be profitable in the future.

WE WILL LIKELY NEED ADDITIONAL FINANCING IN THE FUTURE. A FAILURE TO OBTAIN SUCH
FINANCING WOULD LIKELY HAVE A MATERIAL  ADVERSE IMPACT ON OUR ABILITY TO EXECUTE
OUR BUSINESS STRATEGY.

         A  significant  element of Poore  Brothers'  business  strategy  is the
pursuit of  selected  strategic  acquisition  opportunities  for the  purpose of
expanding,  complementing  and/or  diversifying  Poore  Brothers'  business.  In
connection with each of Poore Brothers' recent acquisitions,  Poore Brothers has
borrowed  funds to finance  the  purchase  price paid by Poore  Brothers.  It is
likely that in the future Poore  Brothers  will require  funds in excess of cash
flow   generated   from   operations  in  order  to  consummate  any  additional
acquisitions  involving cash consideration to the sellers.  Any such funds would
most  likely be obtained  through  third party  financing  (debt or equity).  In
addition, Poore Brothers may, in the future, require third party financing (debt
or equity)  as a result of  continued  operating  losses or  expansion  of Poore
Brothers' business through non-acquisition means. There can be no assurance that
any such  required  financing  will be  available  or,  if  available,  on terms
attractive  to Poore  Brothers.  Any third  party  financing  obtained  by Poore
Brothers  may result in  dilution  of the equity  interests  of Poore  Brothers'
shareholders.

                                       5
<PAGE>
OUR PURSUIT OF STRATEGIC ACQUISITIONS,  WHICH COMPRISES A SIGNIFICANT ELEMENT OF
OUR BUSINESS STRATEGY, INVOLVES SUBSTANTIAL RISKS.

         A  significant  element of Poore  Brothers'  business  strategy  is the
pursuit of  selected  strategic  acquisition  opportunities  for the  purpose of
expanding,  complementing and/or diversifying Poore Brothers' business; however,
no assurance can be given that Poore Brothers will be able to identify,  finance
and complete  additional  suitable  acquisitions  on acceptable  terms,  or that
future acquisitions,  if completed, will be successful. Poore Brothers' recently
completed  acquisitions  of Wabash  Foods  and  Boulder,  as well as any  future
acquisitions,  could divert management's  attention from the daily operations of
Poore Brothers and otherwise  require  additional  management,  operational  and
financial resources.  Moreover,  there is no assurance that Poore Brothers would
successfully  integrate  acquired companies or their management teams into Poore
Brothers' operating structure,  retain management teams of acquired companies on
a long-term basis, or operate acquired  companies  profitably.  Acquisitions may
also involve a number of other risks,  including adverse  short-term  effects on
Poore  Brothers'  operating  results,  dependence on retaining key personnel and
customers, amortization of acquired intangible assets, and risks associated with
unanticipated liabilities or contingencies.

WE HAVE  INCURRED  SUBSTANTIAL  INDEBTEDNESS  IN THE  EXECUTION  OF OUR BUSINESS
STRATEGY.  WE ARE SUBJECT TO VARIOUS FINANCIAL  COVENANTS IN CONNECTION WITH OUR
INDEBTEDNESS  AND THE  FAILURE TO COMPLY  WITH SUCH  FINANCIAL  COVENANTS  COULD
RESULT IN THE ACCELERATION OF ALL OR A PORTION OR OUR INDEBTEDNESS.

         At September 30, 2000,  Poore  Brothers had  outstanding 9% Convertible
Debentures due July 1, 2002 (the "9%  Convertible  Debentures") in the aggregate
principal  amount of  $1,354,889  and  outstanding  indebtedness  under a credit
agreement (the "U.S. Bank Credit Agreement") with U.S. Bank National Association
("U.S. Bank") in the aggregate principal amount of $7,570,053.  The indebtedness
under the 9%  Convertible  Debentures  and the U.S.  Bank  Credit  Agreement  is
secured by  substantially  all of Poore  Brothers'  assets.  Poore  Brothers  is
required  to  comply  with  certain  financial  covenants  pursuant  to the loan
agreement  pursuant  to which the 9%  Convertible  Debentures  were  issued (the
"Debenture  Loan  Agreement")  so  long  as the 9%  Convertible  Debentures  are
outstanding and pursuant to the U.S. Bank Credit Agreement so long as borrowings
from U.S.  Bank  thereunder  remain  outstanding.  Should  Poore  Brothers be in
default  under  any of  such  covenants,  the  holders  of  the  9%  Convertible
Debentures  and U.S.  Bank, as  applicable,  shall have the right,  upon written
notice and after the  expiration  of any  applicable  period  during  which such
default  may be cured,  to demand  immediate  payment of all of the then  unpaid
principal and accrued but unpaid interest under the 9% Convertible Debentures or
pursuant to the U.S. Bank Credit Agreement, respectively. At September 30, 2000,
Poore  Brothers  was in  compliance  with  all  financial  covenants  under  the
Debenture Loan  Agreement  (including  working  capital,  minimum  shareholders'
equity,  current  ratio and interest  coverage  requirements)  and the U.S. Bank
Credit  Agreement  (including  minimum annual operating  results,  minimum fixed
charge coverage,  minimum tangible capital basis, minimum cash flow coverage and
minimum  debt service  coverage  requirements).  There can be no assurance  that
Poore Brothers will be in compliance with the financial covenants in the future.
Any  acceleration of the 9% Convertible  Debentures or the borrowings  under the
U.S. Bank Credit  Agreement prior to their  respective  maturities  could have a
material adverse effect upon Poore Brothers.

OUR COMMON STOCK MAY EXPERIENCE MARKET PRICE AND VOLUME FLUCTUATIONS AND HOLDERS
OF OUR COMMON STOCK MAY NOT BE ABLE TO RESELL THEIR SHARES AT OR ABOVE THE PRICE
THEY PAID FOR IT

         The market  price of the Common Stock has  experienced  a high level of
volatility  since the completion of Poore  Brothers'  initial public offering in
December  1996.  Commencing  with an  offering  price of $3.50  per share in the
initial  public  offering,  the market price of the Common Stock  experienced  a
substantial  decline,  reaching a low of $0.50 per share (based on last reported
sale price of the Common  Stock on the NASDAQ  SmallCap  Market) on December 22,
1998.  During  fiscal 1999,  the market price of the Common Stock (based on last
reported sale price of the Common Stock on the Nasdaq  SmallCap  Market)  ranged
from a high of $1.69 per share to a low of $0.56 per  share.  The last  reported
sales  price of the Common  Stock on the Nasdaq  SmallCap  Market on October 20,
2000 was $2.28125 per share.  There can be no assurance as to the future  market
price of the Common Stock.

                                       6
<PAGE>
OUR COMMON STOCK COULD BE DE-LISTED FROM THE NASDAQ  SMALLCAP  MARKET IF WE FAIL
TO COMPLY WITH CERTAIN CONTINUED LISTING STANDARDS.

         In order for Poore  Brothers'  Common Stock to continue to be listed on
the Nasdaq SmallCap Market,  Poore Brothers is required to be in compliance with
certain  continued listing  standards.  One of such requirements is that the bid
price of listed  securities be equal to or greater than $1.00. As of November 9,
1998, the closing bid price of Poore  Brothers'  Common Stock had remained below
$1.00 per share for thirty consecutive trading days. As a result, Poore Brothers
received a notice  from the Nasdaq  Stock  Market,  Inc.  ("Nasdaq")  that Poore
Brothers  was not in  compliance  with the  closing bid price  requirements  for
continued  listing of the Common  Stock on the Nasdaq  SmallCap  Market and that
such Common Stock would be de-listed  after February 15, 1999 if the closing bid
price was not equal to or greater  than $1.00 per share for a period of at least
ten  consecutive  trading days during the ninety-day  period ending February 15,
1999. On February 9, 1999,  Poore  Brothers  submitted to Nasdaq a request for a
hearing to discuss the  possibility of obtaining an extension of such ninety-day
period.  Poore Brothers' hearing request was granted by Nasdaq and a hearing was
held on April 16, 1999.  The de-listing of the Common Stock was stayed pending a
determination  by Nasdaq after the hearing.  On October 19, 1999, Poore Brothers
was  notified  by Nasdaq  that a  determination  had been  made to permit  Poore
Brothers'  Common Stock to continue to be listed on the Nasdaq SmallCap  Market.
The  determination  was based upon Poore  Brothers'  compliance  with the Nasdaq
closing bid price  requirement of $1.00 per share and the  satisfaction by Poore
Brothers of various  information  requests.  If, in the future,  Poore Brothers'
Common  Stock  fails to be in  compliance  with the  minimum  closing  bid price
requirement for at least thirty consecutive trading days or Poore Brothers fails
to be in compliance with any other Nasdaq continued listing  requirements,  then
the Common Stock could be de-listed from the Nasdaq  SmallCap  Market.  Upon any
such  de-listing,  trading,  if any,  in the Common  Stock would  thereafter  be
conducted in the  over-the-counter  market on the so-called "pink sheets" or the
"Electronic  Bulletin Board" of the National  Association of Securities Dealers,
Inc. ("NASD").  As a consequence of any such de-listing,  an investor could find
it more  difficult  to dispose of, or to obtain  accurate  quotations  as to the
price of, Poore Brothers' Common Stock.

THE  MARKETS  FOR  OUR  PRODUCTS  ARE  HIGHLY  COMPETITIVE  AND  CERTAIN  OF OUR
COMPETITORS HAVE GREATER FINANCIAL AND OTHER RESOURCES THAN US.

         The market for salty snack foods, such as those sold by Poore Brothers,
including potato chips, tortilla chips, dips, pretzels and meat snacks, is large
and intensely competitive.  Competitive factors in the salty snack food industry
include product quality and taste,  brand awareness among  consumers,  access to
supermarket  shelf space,  price,  advertising and promotion,  variety of snacks
offered,  nutritional  content,  product  packaging  and package  design.  Poore
Brothers competes in that market principally on the basis of product quality and
taste. The snack food industry is primarily dominated by Frito-Lay,  Inc., which
has substantially  greater financial and other resources than Poore Brothers and
sells brands that are more widely recognized than are Poore Brothers'  products.
Numerous  other  companies  that are actual or  potential  competitors  of Poore
Brothers,  many with  greater  financial  and other  resources  (including  more
employees and more extensive  facilities)  than Poore  Brothers,  offer products
similar to those of Poore Brothers. In addition,  many of such competitors offer
a wider range of products than that offered by Poore Brothers. Local or regional
markets often have  significant  smaller  competitors,  many of whom offer batch
fried  products  similar  to those  of  Poore  Brothers.  Expansion  of  Company
operations  into new markets  has and will  continue  to  encounter  significant
competition  from national,  regional and local  competitors that may be greater
than that  encountered by Poore Brothers in its existing  markets.  In addition,
such competitors may challenge Poore Brothers' position in its existing markets.
While Poore  Brothers  believes that its products and methods of operation  will
enable it to compete  successfully,  there can be no assurance of its ability to
do so.

                                       7
<PAGE>
WE  MAY  INCUR  SIGNIFICANT  PROMOTIONAL  AND  SHELF  SPACE  COSTS  WHICH  COULD
MATERIALLY ADVERSELY AFFECT OUR FINANCIAL PERFORMANCE.

         Successful  marketing of food products generally depends upon obtaining
adequate retail shelf space for product  display,  particularly in supermarkets.
Frequently,  food manufacturers and distributors,  such as Poore Brothers, incur
additional costs in order to obtain additional shelf space. Whether or not Poore
Brothers incurs such costs in a particular  market is dependent upon a number of
factors,  including  existing  demand  for Poore  Brothers'  products,  relative
availability of shelf space and general competitive  conditions.  Poore Brothers
may incur  significant  shelf  space or other  promotional  costs as a necessary
condition of entering  into  competition  in  particular  markets or stores.  If
incurred,  such costs may materially  adversely affect Poore Brothers' financial
performance.

OUR BUSINESS WILL BE ADVERSELY  IMPACTED IF OUR EXISTING AND FUTURE  PRODUCTS DO
NOT GET AND MAINTAIN CONSUMER ACCEPTANCE.

         Consumer  preferences for snack foods are continually  changing and are
extremely  difficult  to  predict.  The  ability  of Poore  Brothers  to develop
successful  operations in new markets will depend upon customer  acceptance  of,
and Poore  Brothers'  ability  to  manufacture,  its  products.  There can be no
assurance  that Poore  Brothers'  products will achieve a significant  degree of
market  acceptance,  that  acceptance,  if achieved,  will be sustained  for any
significant  period or that  product  life cycles will be  sufficient  to permit
Poore  Brothers to recover  start-up and other  associated  costs.  In addition,
there can be no assurance that Poore Brothers will succeed in the development of
any new  products or that any new  products  developed  by Poore  Brothers  will
achieve market acceptance or generate meaningful revenue for Poore Brothers.

OUR  BUSINESS IS SUBJECT TO NUMEROUS  UNCERTAINTIES  AND RISKS THAT EXIST WITHIN
THE FOOD PRODUCTS INDUSTRY.

         The food product industry in which Poore Brothers is engaged is subject
to  numerous  uncertainties  and  risks  outside  of  Poore  Brothers'  control.
Profitability  in the food  product  industry  is subject to adverse  changes in
general business and economic conditions, oversupply of certain food products at
the wholesale and retail levels,  seasonality,  the risk that a food product may
be banned or its use  limited or  declared  unhealthful,  the risk that  product
tampering may occur that may require a recall of one or more of Poore  Brothers'
products, and the risk that sales of a food product may decline due to perceived
health concerns,  changes in consumer tastes or other reasons beyond the control
of Poore Brothers.

OUR BUSINESS MAY BE ADVERSELY  IMPACTED BY FLUCTUATIONS  IN THE  AVAILABILITY OF
SUPPLIES AND THE PRICES OF SUPPLIES.

         Poore Brothers'  manufacturing costs are subject to fluctuations in the
prices of potatoes,  potato flakes,  wheat flour, corn and oil, as well as other
ingredients of Poore Brothers' products.  Potatoes,  potato flakes,  wheat flour
and corn are widely available year-round.  Poore Brothers uses a variety of oils
in the production of its products.  Poore Brothers is dependent on its suppliers
to provide Poore Brothers with products and  ingredients in adequate  supply and
on a timely basis.  Although Poore Brothers  believes that its  requirements for
products and ingredients are readily available, and that its business success is
not dependent on any single supplier,  the failure of certain  suppliers to meet
Poore  Brothers'  performance  specifications,  quality  standards  or  delivery
schedules could have a material adverse effect on Poore Brothers' operations. In
particular,   a  sudden   scarcity,   a  substantial   price  increase,   or  an
unavailability of product  ingredients  could materially  adversely affect Poore
Brothers'  operations.  There can be no assurance that  alternative  ingredients
would be available when needed and on commercially attractive terms, if at all.

                                       8
<PAGE>
WE DO NOT POSSESS PROPRIETARY  MANUFACTURING  METHODS WITH RESPECT TO OUR POTATO
CHIP PRODUCTS.  WE HAVE AN EXCLUSIVE RIGHT TO USE CERTAIN PATENTED TECHNOLOGY IN
CONNECTION  WITH CERTAIN OF OUR NON-POTATO  CHIP PRODUCTS;  HOWEVER SUCH PATENTS
WILL EXPIRE BETWEEN 2004 AND 2006 AFTER WHICH TIME OUR  COMPETITORS  MAY USE THE
PATENTED TECHNOLOGY IN THE MANUFACTURE OF THEIR PRODUCTS.

         The taste and quality of Poore  Brothers(R),  Bob's Texas  Style(R) and
Boulder Potato  Company(TM) brand potato chips is largely due to two elements of
Poore Brothers'  manufacturing  process:  its use of batch frying and its use of
distinctive  seasonings to produce a variety of flavors. Poore Brothers does not
have exclusive  rights to the use of either element;  consequently,  competitors
may incorporate such elements into their own processes.  Poore Brothers licenses
patented technology from a third party in connection with the manufacture of its
Tato  Skins(R),  Pizzarias(R)  and  O'Boisies(R)  brand  products,  and  has  an
exclusive  right to use such  technology  within North America until the patents
expire between 2004 and 2006. Upon the expiration of the patents, competitors of
Poore Brothers,  certain of which may have significantly  greater resources than
Poore  Brothers,  may utilize the  patented  technology  in the  manufacture  of
products that are similar to those currently manufactured by Poore Brothers with
such patented  technology.  The entry of any such products into the  marketplace
could have a material adverse effect on sales of Tato Skins(R), Pizzarias(R) and
O'Boisies(R) brand products by Poore Brothers.

OUR BUSINESS COULD SUFFER IF WE LOSE THE BUSINESS OF CERTAIN OF OUR CUSTOMERS.

         One  customer of Poore  Brothers,  Fry's Food Stores (a  subsidiary  of
Kroger,  Inc.),  accounted for 14% of Poore  Brothers' 1999 net sales and 11% of
net sales for the nine months ended September 30, 2000.  Another customer,  Vend
Supply of  America,  accounted  for 15% of net sales for the nine  months  ended
September 30, 2000. The remainder of Poore  Brothers' net sales are derived from
sales to a limited  number of additional  customers,  either  grocery  chains or
regional distributors, none of which individually accounted for more than 10% of
Poore Brothers'  sales during such periods.  A decision by any major customer to
cease or substantially reduce its purchases could have a material adverse effect
on Poore Brothers' business.

OUR BUSINESS COULD SUFFER IF WE LOSE THE SERVICES OF KEY EXECUTIVES

         Poore  Brothers'  success is dependent in large part upon the abilities
of its  executive  officers,  including  Eric  J.  Kufel,  President  and  Chief
Executive Officer,  Glen E. Flook, Senior Vice  President-Operations,  Thomas W.
Freeze,  Senior  Vice  President  and  Chief  Financial  Officer,  and  John  M.
Silvestri,  Senior Vice  President-Sales  and  Marketing.  The  inability of the
executive officers to perform their duties or the inability of Poore Brothers to
attract  and  retain  other  highly  qualified  personnel  could have a material
adverse effect upon Poore Brothers' business and prospects.  Poore Brothers does
not  maintain,  nor does it  currently  contemplate  obtaining,  "key  man" life
insurance  with  respect to such  employees.  The  employment  of the  executive
officers  of  Poore  Brothers  is on an  "at-will"  basis.  Poore  Brothers  has
non-compete agreements with all of its executive officers.

FAILURE TO COMPLY WITH LAWS  GOVERNING  OUR BUSINESS OR MATERIAL  CHANGES IN THE
REGULATORY  ENVIRONMENT  RELATING TO OUR BUSINESS COULD HAVE A MATERIAL  ADVERSE
EFFECT ON OUR BUSINESS.

         The packaged  food industry is subject to numerous  federal,  state and
local  governmental  regulations,  including those relating to the  preparation,
labeling and marketing of food products. Poore Brothers is particularly affected
by the Nutrition  Labeling and Education Act of 1990  ("NLEA"),  which  requires
specified  nutritional  information to be disclosed on all packaged foods. Poore
Brothers  believes  that the  labeling  on its  products  currently  meets these
requirements.  Poore  Brothers  does not believe  that  complying  with the NLEA
regulations materially increases Poore Brothers'  manufacturing costs. There can
be no assurance,  however,  that new laws or regulations will not be passed that
could require Poore  Brothers to alter the taste or composition of its products.
Such changes could affect sales of Poore Brothers'  products and have a material
adverse effect on Poore Brothers.

WE MAY BE SUBJECT TO VARIOUS PRODUCT LIABILITY CLAIMS.

         As a manufacturer and marketer of food products,  Poore Brothers may be
subjected to various product  liability  claims.  There can be no assurance that
the product liability insurance maintained by Poore Brothers will be adequate to
cover any loss or exposure for product  liability,  or that such  insurance will
continue to be  available on terms  acceptable  to Poore  Brothers.  Any product
liability claim not fully covered by insurance, as well as any adverse publicity
from a product  liability  claim,  could have a material  adverse  effect on the
financial condition or results of operations of Poore Brothers.

                                       9
<PAGE>
ONE OF OUR MAJOR SHAREHOLDERS MAY, BY VIRTUE OF ITS SHARE OWNERSHIP,  EXERCISE A
SUBSTANTIAL  INFLUENCE ON OUR BUSINESS AND AFFAIRS AS WELL AS THE MARKET FOR OUR
COMMON STOCK.

         As a result of the Wabash Foods acquisition in October,  1999,  Capital
Foods, LLC ("Capital  Foods") (an affiliate of the former owner of Wabash Foods)
became the single largest shareholder of Poore Brothers,  with approximately 31%
of the outstanding shares of Common Stock (without giving effect to the possible
exercise of a warrant to purchase  400,000  shares of Common  Stock also held by
Capital  Foods).  Accordingly,  Capital  Foods is in a  position  to  exercise a
substantial  influence on the business and affairs of Poore  Brothers and may be
deemed  (either  alone or together  with Company  management)  to control  Poore
Brothers.  Although Poore Brothers is not aware of any plans or proposals on the
part of Capital  Foods to  recommend or  undertake  any  material  change in the
management  or business of Poore  Brothers,  there is no assurance  that Capital
Foods will not adopt or support any such plans or proposals in the future. Apart
from transfer restrictions arising under applicable provisions of the securities
laws,  there are no restrictions on the ability of Capital Foods to transfer any
or all of its shares of Common Stock at any time.  One or more of such transfers
could have the effect of  transferring  control of Poore Brothers to one or more
parties not  currently  known to Poore  Brothers.  Following  expiration  of the
required  holding  period (one year,  in the case of reliance upon the exemption
provided by Rule 144 under the  Securities  Act) for the shares of Common  Stock
held by Capital Foods, Capital Foods (or other holder(s) of such shares) will be
generally  free to resell any or all of such shares without  registration  under
the Securities Act. Such sales will be subject to volume  limitations under Rule
144 only if Capital Foods or such other holder is deemed an "affiliate" of Poore
Brothers at or about the time of resale or resells shares prior to completion of
a two-year  holding period.  In addition,  Capital Foods or its transferees have
certain "piggyback"  registration rights which will permit such resales pursuant
to an effective  registration statement under the Securities Act. Depending upon
their timing,  magnitude and other  factors,  such resales,  or the  possibility
thereof, could adversely affect the market price of the Common Stock.

IT MAY BE  DIFFICULT  FOR A THIRD  PARTY TO ACQUIRE  OUR  COMPANY,  WHICH  COULD
DEPRESS OUR STOCK PRICE.

         Poore Brothers' Certificate of Incorporation authorizes the issuance of
up to 50,000 shares of "blank  check"  Preferred  Stock with such  designations,
rights and  preferences  as may be determined  from time to time by the Board of
Directors of Poore  Brothers.  Poore Brothers may issue such shares of Preferred
Stock in the future without shareholder  approval.  The rights of the holders of
Common Stock will be subject to, and may be adversely affected by, the rights of
the  holders  of any  Preferred  Stock  that may be  issued in the  future.  The
issuance of Preferred Stock, while providing desirable flexibility in connection
with possible  acquisitions and other corporate purposes,  could have the effect
of  discouraging,  delaying or preventing a change of control of Poore Brothers,
and preventing holders of Common Stock from realizing a premium on their shares.
In addition,  under  Section 203 of the Delaware  General  Corporation  Law (the
"DGCL"),  Poore Brothers is prohibited from engaging in any business combination
(as  defined in the DGCL) with any  interested  shareholder  (as  defined in the
DGCL) unless certain  conditions are met. This  statutory  provision  could also
have an anti-takeover effect.

                                 USE OF PROCEEDS

         The proceeds received by Poore Brothers upon the exercise of Options by
the Selling Shareholders will be approximately $4,011,537. However, there can be
no assurance as to the number of Options, if any, which will be exercised. Poore
Brothers anticipates that the net proceeds of Option exercises,  if any, will be
allocated  to working  capital and  general  corporate  purposes,  which will be
applied, to the extent necessary, to Poore Brothers' operations.  Any and all of
the Shares  which may be sold  pursuant to this  Prospectus  will be sold by the
Selling Shareholders for their own accounts. Poore Brothers will receive none of
the proceeds from the sale of the Shares.

                                       10
<PAGE>
                              SELLING SHAREHOLDERS

         The  following  table  sets forth with  respect to each  listed  person
(each, a "Selling Shareholder"):  (i) the name of such Selling Shareholder, (ii)
such Selling  Shareholder's  position or other material  relationship with Poore
Brothers;  (iii) the  number of shares  of Common  Stock  owned by such  Selling
Shareholder at September 30, 2000,  (iv) the number of shares of Common Stock to
be  registered  pursuant  to this  Prospectus,  and (v) the  number of shares of
Common  Stock to be  owned by such  Selling  Shareholder  after  the sale of all
shares to be registered pursuant to this Prospectus.

<TABLE>
<CAPTION>
                       POSITION WITH COMPANY                        NUMBER OF SHARES      NUMBER OF
                         OR OTHER MATERIAL          NUMBER OF       REGISTERED UNDER     SHARES OWNED
     NAME                  RELATIONSHIP          SHARES OWNED(1)    THIS PROSPECTUS     AFTER OFFERING
     ----                  ------------          ---------------    ---------------     --------------
<S>                   <C>                            <C>                 <C>                 <C>
Thomas E. Cain                Director                25,000              25,000                   0

Glen E. Flook         Senior Vice President -        451,000             450,000               1,000
                             Operations

Thomas W. Freeze       Senior Vice President,        537,000             535,000               2,000
                      Chief Financial Officer,
                       Secretary, Treasurer,
                              Director

Mark S. Howells          Director, Chairman          798,137             330,000             468,137

Eric J. Kufel             President, Chief           920,000             915,000               5,000
                         Executive Officer,
                              Director

James W. Myers                Director                30,000              30,000                   0

Robert C. Pearson             Director                45,000              45,000                   0

Aaron M. Shenkman             Director                92,000              55,000              37,000

John M. Silvestri     Senior Vice President -        200,000             200,000                   0
                        Sales and Marketing
</TABLE>

----------
(1)  The number of shares owned by listed individuals  includes restricted stock
     and  options  to  purchase  Common  Stock  under the Plan,  whether  or not
     exercisable as of, or within sixty days of, the date of this  Prospectus as
     well  as  shares  of  Common  Stock   beneficially  owned  by  the  Selling
     Shareholders.

                              PLAN OF DISTRIBUTION

         The Shares  offered  hereby may be sold from time to time  directly  to
purchasers by the Selling Shareholders.  Alternatively, the Selling Shareholders
may from time to time offer their Shares through brokers,  dealers or agents who
may receive compensation in the form of underwriting  discounts,  commissions or
concessions  from the Selling  Shareholders  and/or the purchasers of the Common
Stock for whom they may act as agent. The Selling  Shareholders and any brokers,
dealers or agents  that  participate  in the  distribution  of the Common  Stock
offered hereby may be deemed to be  underwriters,  and any profit on the sale of
the  Common  Stock  offered  hereby by them and any  discounts,  commissions  or
concessions received by any such brokers, dealers and agents may be deemed to be
underwriting discounts and commissions under the Securities Act.

                                       11
<PAGE>
         The Shares  offered hereby may be sold from time to time in one or more
transactions by block trading, in negotiated  transactions,  through the writing
of options on such shares,  or a  combination  of such methods of sale, at fixed
offering prices which may be changed, at market prices prevailing at the time of
sale, at prices related to such prevailing market prices or at negotiated prices
or by a combination of such methods. The Selling Shareholders are not restricted
as to the price or prices at which  they may sell  their  Shares.  Sales of such
shares at less than the market  price may depress the market price of the Common
Stock.

         Poore Brothers will pay  substantially  all of the expenses incident to
the  offering and sale of the Common  Stock  offered  hereby to the public other
than commissions and discounts of brokers, dealers or agents.

         In order to comply with certain state  securities  laws, if applicable,
the shares of Common  Stock  offered  hereby will be sold in such  jurisdictions
only through registered or licensed brokers or dealers. In addition,  in certain
states,  the Common  Stock  offered  hereby  may not be sold  unless it has been
registered or qualifies for sale in such state or an exemption from registration
or qualification is available and is complied with.

         There can be no  assurance  that any of the Selling  Shareholders  will
sell any or all of the shares of Common Stock offered by them hereunder.

                                  LEGAL MATTERS

         Certain  legal  matters  with  respect  to the  shares of Common  Stock
offered  hereby will be passed upon for Poore  Brothers by Cobb & Eisenberg LLC,
Westport, Connecticut.

                                       12
<PAGE>
                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM 3. INCORPORATION OF DOCUMENTS BY REFERENCE

         The  following  documents  which  have  heretofore  been  filed  by the
Registrant with the Commission  pursuant to the Securities Exchange Act of 1934,
as amended (the  "Exchange  Act"),  or the Securities  Act are  incorporated  by
reference herein and shall be deemed to be a part hereof:

          (a)  The   Registrant's   Annual   Report  on  Form   10-KSB  for  the
               Registrant's fiscal year ended December 31, 1999;

          (b)  The  Registrant's   Quarterly  Report  on  Form  10-QSB  for  the
               three-month period ended March 31, 2000;

          (c)  The  Registrant's   Quarterly  Report  on  Form  10-QSB  for  the
               three-month period ended June 30, 2000;

          (d)  The  Registrant's  Current  Report  on Form  8-K  filed  with the
               Commission  on June 12, 2000,  regarding the  acquisition  by the
               Registrant  of Boulder  Natural  Foods,  Inc. and Boulder  Potato
               Company(TM)brand potato chips;

          (e)  The Registrant's  Proxy Statement dated April 17, 2000 concerning
               its Annual Meeting of Shareholders held on May 22, 2000; and

          (f)  The description of the Registrant's Common Stock contained in the
               Registrant's  Registration  Statement on Form SB-2 filed with the
               Commission  on December 5, 1996  pursuant to the  Securities  Act
               (Registration No. 333-5594-LA), including any amendment or report
               filed for the purpose of updating such description.

         All documents filed by the Registrant  with the Commission  pursuant to
Sections 13(a), 13(c), 14 and 15(d) of the Exchange Act prior to the filing of a
post-effective amendment to this Registration Statement which indicates that all
securities  offered  have been sold or which  deregisters  all  securities  then
remaining  unsold,  shall be  deemed to be  incorporated  by  reference  in this
Registration  Statement  and made a part hereof from their  respective  dates of
filing (such documents,  and the documents  enumerated above,  being hereinafter
referred to as "Incorporated Documents");  provided, however, that the documents
enumerated  above or subsequently  filed by the Registrant  pursuant to Sections
13(a),  13(c),  14 and 15(d) of the  Exchange  Act in each year during which the
offering  made by this  Registration  Statement is in effect prior to the filing
with the Commission of the  Registrant's  Annual Report on Form 10-KSB  covering
such year shall not be Incorporated Documents or be incorporated by reference in
this  Registration  Statement  or be a part  hereof from and after the filing of
such Annual Report on Form 10-KSB.

         Any statement contained in an Incorporated  Document shall be deemed to
be modified or  superseded  for purposes of this  Registration  Statement to the
extent  that a statement  contained  herein or in any other  subsequently  filed
Incorporated Document modifies or supersedes such statement.  Any such statement
so  modified  or  superseded  shall  not be  deemed,  except as so  modified  or
superseded, to constitute a part of this Registration Statement.

                                       13
<PAGE>
ITEM 6. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

         The  Certificate  of  Incorporation,  as  amended,  of  the  Registrant
provides that no director shall have any personal liability to the Registrant or
its  shareholders  for any monetary  damages for breach of  fiduciary  duty as a
director,  except that the  Certificate of  Incorporation  does not eliminate or
limit the liability of a director (i) for any breach of such  director's duty of
loyalty to the Registrant or its shareholders, (ii) for acts of omissions not in
good faith or which involve  intentional  misconduct  or a knowing  violation of
law, (iii) under Section 174 of the Delaware General Corporation Law or (iv) for
any transaction from which such director derived an improper personal benefit.

         The By-Laws of the Registrant provide that:

              (a) The  Registrant  shall  indemnify  any  person who was or is a
party  or is  threatened  to be  made a  party  to any  threatened,  pending  or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative  (other  than an action by or in the right of the  Registrant)  by
reason of the fact that he is or was a director,  officer,  employee or agent of
the  Registrant,  or is or was  serving at the request of the  Corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other  enterprise,  against  expenses  (including  attorneys'
fees),  judgments,  fines and amounts paid in settlement actually and reasonably
incurred by him in connection  with such action,  suit or proceeding if he acted
in good faith and in a manner he reasonably  believed to be in or not opposed to
the best interests of the  Registrant,  and, with respect to any criminal action
or proceeding,  had no reasonable cause to believe his conduct was unlawful. The
termination of any action,  suit or proceeding by judgment,  order,  settlement,
conviction or upon a plea of nolo  contendere or its  equivalent,  shall not, of
itself,  create a presumption that the person did not act in good faith and in a
manner  which  he  reasonably  believed  to be in or not  opposed  to  the  best
interests  of the  Registrant,  and,  with  respect  to any  criminal  action or
proceeding, had reasonable cause to believe that his conduct was unlawful.

              (b) The  Registrant  shall  indemnify  any  person who was or is a
party  or is  threatened  to be  made a  party  to any  threatened,  pending  or
completed  action  or suit by or in the  right of the  Registrant  to  procure a
judgment  in its  favor  by  reason  of the fact  that he is or was a  director,
officer,  employee  or  agent of the  Registrant,  or is or was  serving  at the
request of the Registrant as a director,  officer,  employee or agent of another
corporation,  partnership,  joint  venture,  trust or other  enterprise  against
expenses (including  attorneys' fees) actually and reasonably incurred by him in
connection  with the defense or settlement of such action or suit if he acted in
good faith and in a manner he reasonably believed to be in or not opposed to the
best  interests of the Registrant  and except that no  indemnification  shall be
made in respect to any claim, issue or matter as to which such person shall have
been adjudged to be liable to the Registrant  unless and only to the extent that
the Court of Chancery of the State of Delaware or the court in which such action
or  suit  was  brought  shall  determine  upon  application  that,  despite  the
adjudication of liability but in view of all the circumstances of the case, such
person is fairly and  reasonably  entitled to indemnity for such expenses  which
the Court of  Chancery  of the State of  Delaware or such other court shall deem
proper.

              (c) To the extent that a director,  officer,  employee or agent of
the Registrant has been  successful on the merits or otherwise in defense of any
action,  suit or proceeding  referred to in Subsections (a) and (b) above, or in
defense of any claim, issue or matter therein,  he shall be indemnified  against
expenses (including  attorneys' fees) actually and reasonably incurred by him in
connection therewith.

              (d) Any  indemnification  under  Subsections  (a)  and  (b)  above
(unless  ordered by a court) shall be made by the Registrant  only as authorized
in the specific case upon a determination that  indemnification of the director,
officer, employee or agent is proper in the circumstances because he has met the
applicable  standard  of  conduct  set forth in  Subsections  (a) and (b).  Such
determination  shall be made (1) by the Board of Directors by a majority vote of
a quorum  consisting of directors  who were not parties to such action,  suit or
proceeding,  or (2) if such quorum is not  obtainable,  or, even if obtainable a
quorum of disinterested  directors so directs, by independent legal counsel in a
written opinion, or (3) by the shareholders.

                                       14
<PAGE>
              (e)  Expenses  incurred in  defending a civil or criminal  action,
suit or  proceeding  shall be paid by the  Registrant  in  advance  of the final
disposition of such action, suit or proceeding upon receipt of an undertaking by
or on behalf of the director, officer, employee or agent to repay such amount if
it shall be ultimately  determined  that he is not entitled to be indemnified by
the Registrant as authorized in this Section.

              (f) The  indemnification  provided by this Section shall be deemed
exclusive  of any  other  rights  to  which  those  seeking  indemnification  or
advancement  of  expenses  may be entitled  by any  By-Law,  agreement,  vote of
shareholders or disinterested  directors or otherwise,  both as to action in his
official  capacity  and as to action in  another  capacity  while  holding  such
office,  and shall  continue  as to a person  who has  ceased to be a  director,
officer,  employee  or agent  and  shall  inure  to the  benefit  of the  heirs,
executors and administrators of such a person.

              (g) The Registrant is  authorized,  according to the discretion of
the Board of  Directors,  to purchase  and  maintain  insurance on behalf of any
person who is or was a director,  officer,  employee or agent of the Registrant,
or is or was serving at the request of the  Registrant  as a director,  officer,
employee or agent of another corporation,  partnership,  joint venture, trust or
other enterprise  against any liability asserted against him and incurred by him
in any such capacity,  or arising out of his status as such,  whether or not the
Registrant  must  indemnify him against such  liability  under the provisions of
this Section.

              (h)  For  purposes  of  these   provisions,   references  to  "the
Registrant"  shall  include,  in addition  to the  Registrant,  any  constituent
corporation   (including  any  constituent  of  a  constituent)  absorbed  in  a
consolidation  or merger which, if its separate  existence had continued,  would
have had the power and  authority  to  indemnify  its  directors,  officers  and
employees  or  agents,  so that any person  who is or was a  director,  officer,
employee or agent of such constituent  corporation,  or is or was serving at the
request of such  constituent  corporation  as a director,  officer,  employee or
agent  of  another  corporation,  partnership,  joint  venture,  trust  or other
enterprise, shall stand in the same position under these provisions with respect
to the resulting  corporation as he would have with respect to such  constituent
corporation if its separate existence had continued.

         Each of Eric Kufel,  Thomas  Freeze,  Glen Flook and John Silvestri has
entered into an employment  agreement with the  Registrant  which  provides,  in
part,  that the Registrant,  each of its  subsidiaries  and affiliated  entities
shall  indemnify  and hold him harmless and defend him for, from and against all
claims,  liabilities,  obligations,  fines,  penalties and other matters and all
costs and expenses  relating thereto that the Registrant  and/or such subsidiary
or affiliated  entity is permitted by applicable law. Each of Messrs.  Kufel and
Freeze is a Director and executive  officer of the  Registrant.  Each of Messrs.
Flook and Silvestri is an executive officer of the Registrant.

                                       15
<PAGE>
ITEM 8. EXHIBITS

Exhibit               Description
-------               -----------

  4.1     Poore Brothers, Inc. 1995 Stock Option Plan, as amended.

  4.3     Form of Stock Option  Agreement  (incorporated by reference to Exhibit
          4.3 to the Registrant's  Registration Statement on Form S-8 filed with
          the Commission on April 29, 1997 (Commission File No. 333-26117)).

  5.1     Opinion of Cobb & Eisenberg LLC

  23.1    Consent of Arthur Andersen LLP

  23.2    Consent of Cobb & Eisenberg LLC (included in Exhibit 5.1).

  24      Power of Attorney (contained on signature page hereof).

                                       16
<PAGE>

                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of  Goodyear,  State of  Arizona,  on this  26th day of
October, 2000.

                                          POORE BROTHERS, INC.


                                          By: /s/ Thomas W. Freeze
                                              ----------------------------------
                                              Thomas W. Freeze
                                              Senior Vice President and
                                              Chief Financial Officer

                                       17
<PAGE>
         KNOW ALL MEN BY THESE PRESENTS,  that each  individual  whose signature
appears  below  constitutes  and  appoints  Eric J.  Kufel  his true and  lawful
attorney-in-fact,  to act for him and in his name,  place and stead,  in any and
all  capacities,  to  sign  any  and all  amendments  (including  post-effective
amendments) to this  Registration  Statement on Form S-8 to be filed pursuant to
the  Securities  Act of 1933 in connection  with the  registration  of shares of
Common Stock, par value $.01 per share, of Poore Brothers, Inc., and to file the
same with all exhibits thereto, and all documents in connection therewith,  with
the Securities and Exchange Commission, granting said attorney-in-fact and agent
full  power  and  authority  to do and  perform  each and  every  act and  thing
requisite and  necessary to be done in and about the  premises,  as fully to all
intents and purposes as he or she might or could do in person,  hereby ratifying
and confirming all that said attorney-in-fact and agent or his or her substitute
or substitutes, may lawfully do or cause to be done by virtue hereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.

       Signature                        Title                         Date
       ---------                        -----                         ----

/s/ Eric J. Kufel              President, Chief Executive       October 26, 2000
----------------------------   Officer, Director
Eric J. Kufel                  (Principal Executive Officer)


/s/ Thomas W. Freeze           Senior Vice President, Chief     October 26, 2000
----------------------------   Financial Officer, Secretary,
Thomas W. Freeze               Treasurer, Director (Principal
                               Financial Officer and Principal
                               Accounting Officer)

/s/ Mark S. Howells            Director, Chairman               October 26, 2000
----------------------------
Mark S. Howells

/s/ Thomas E. Cain             Director                         October 26, 2000
----------------------------
Thomas E. Cain

/s/ James W. Myers             Director                         October 26, 2000
----------------------------
James W. Myers

/s/ Robert C. Pearson          Director                         October 26, 2000
----------------------------
Robert C. Pearson

/s/ Aaron M. Shenkman          Director                         October 26, 2000
----------------------------
Aaron M. Shenkman

                                       17
<PAGE>
                                INDEX TO EXHIBITS

EXHIBIT
NUMBER      EXHIBIT
------      -------

4.1         Poore Brothers, Inc. 1995 Stock Option Plan, as amended.

5.1         Opinion of Cobb & Eisenberg LLC

23.1        Consent of Arthur Andersen LLP


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