UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 8-K
Current Report Pursuant to Section 13 or 15(d) of
The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): March 22, 2000
CLICKACTION INC.
(Exact name of registrant as specified in its charter)
Delaware 0-26008 77-0195362
(State or other (Commission (I.R.S. Employer
jurisdiction of File Number) Identification No.)
incorporation)
2197 E. Bayshore Road, Palo Alto, California 94303
(Address of principal executive offices) (Zip Code)
Registrant's telephone number, including area code: (650) 473-3600
Not applicable.
(Former name or former address, if changed since last report.)
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Item 5. Other Events.
On March 22, 2000, ClickAction Inc., a Delaware corporation, issued a press
release announcing that its Board of Directors has declared a two-for-one stock
split to be effected in the form of a stock dividend. The press release has
been filed as an exhibit to this Report on Form 8-K, attached hereto as
Exhibit 99.1.
Item 7 Financial Statements and Exhibits.
(c) 99.1 Press Release issued on March 22, 2000 by ClickAction Inc.
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SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
CLICKACTION INC.
By: /s/ Gregory Slayton
--------------------
Gregory Slayton
President and Chief Executive Officer
Date: March 22, 2000
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INDEX TO EXHIBITS
99.1. Press Release issued on March 22, 2000 by ClickAction Inc.
Corporate Contact Media Contact - ClickAction
Dawn Scardina Missy Shorey
ClickAction Inc. Ogilvy Public Relations
650.463.3948 202.452.7818
[email protected] [email protected]
For Immediate Release
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March 22, 2000
CLICKACTION INC. ANNOUNCES TWO-FOR-ONE STOCK SPLIT
Palo Alto, California (March 22, 2000) - ClickAction(tm) Inc. (Nasdaq: CLAC), a
leader in permission-based email relationship management, announced today that
its Board of Directors has approved a two-for-one split of the Company's
outstanding shares of common stock.
The stock split will be effected in the form of a stock dividend and will
entitle each stockholder of record at the close of business on April 5, 2000
to receive one additional share of common stock for every share of common stock
held. ClickAction expects the shares resulting from the split to be distributed
by ClickAction's transfer agent on or about April 20, 2000.
As of March 21, 2000, ClickAction had approximately 5.6 million shares of common
stock outstanding. Upon completion of the split, the number of shares
outstanding will increase to approximately 11.2 million.
About ClickAction
ClickAction Inc. (Nasdaq: CLAC) is a proven leader of eMarketing application
services that help businesses retain and grow profitable, one-to-one customer
relationships. ClickAction Email Relationship Management (ERM) is a
comprehensive service that enables marketers to conduct targeted permission-
based email campaigns, collect and profile customer data, and access real-time
results in an entirely web-hosted environment. The service easily integrates
with legacy databases, advancing the real-time management of customer data
across all channels. ClickAction has developed thousands of email campaigns
for over 150 world class clients and partners including: Patagonia, Brooks
Brothers, Sara Lee, Coach, Vicinity, Boise Cascade Office Products, and Dean
and Deluca. ClickAction is a member of CAUCE, the Coalition Against Unsolicited
Commercial Email, and works only with companies that are advocates of strict
consumer privacy guidelines. For more information, visit www.ClickAction.com.
Forward Looking Statements
To the extent that any of the statements contained herein relating to the
Company are forward-looking, such statements are based on current expectations
that involve a number of uncertainties and risks. Such uncertainties and risks
include, but are not limited to, the development of new products and services,
the enhancement of existing products and services, the dependence on principal
customers, competitive pricing pressures, product volume and mix, timing of
orders received, and the introduction of competitive products and services
having technological and/or pricing advantages. For further information, refer
to the risk factors included in the Company's Annual Report on Form 10-KSB for
the year ended December 31, 1998 and the Company's Quarterly Report on Form
10-QSB for the quarter ended September 30, 1999, each as filed with the
Securities and Exchange Commission.
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