SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
Current Report Pursuant to Section 13 or 15(d) of
The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): June 7, 2000
CLICKACTION INC.
(Exact name of Registrant as specified in its charter)
DELAWARE 000-26008 77-0195362
(State or other jurisdiction (Commission (I.R.S. Employer
ofincorporation or File Number) Identification No.)
organization)
2197 E. Bayshore Road
Palo Alto, California 94303
(Address of principal executive offices) (Zip code)
(650) 473-3600
(Registrant's telephone number, including area code)
N/A
(Former name or former address, if changed since last report)
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Item 5. Other Events
On June 29, 2000, ClickAction Inc., a Delaware corporation, issued a press
release announcing that it had received $8.8 million in equity investments, and
a signed commitment for an additional $1.2 million scheduled to fund next week,
at an average price of $14.07 per share. The press release has been filed as an
exhibit to this Report on Form 8-K, attached hereto as Exhibit 99.1.
Item 7. Financial Statements and Exhibits.
(c) 99.1 Press Release issued on June 29, 2000 by ClickAction Inc.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.
CLICKACTION INC.
Date: June 29, 2000 By:/s/Sharon S. Chiu
---------------------
Sharon S. Chiu
Chief Financial Officer
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INDEX TO EXHIBITS
Exhibit
Number Description
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99.1 Press Release issued on June 29, 2000 by ClickAction Inc.
Corporate Contact
Dawn Scardina
ClickAction Inc.
650.463.3948
[email protected]
FOR IMMEDIATE RELEASE
June 29, 2000
CLICKACTION RECEIVES $8.8 MILLION AND COMMITMENT FOR ADDITIONAL $1.2 MILLION
IN EQUITY INVESTMENTS IN 'AT MARKET' DEAL WITH 10% WARRANT COVERAGE
Management Expects That Cash Now On Hand Will Take Company To Profitability
PALO ALTO, Calif. (June 29, 2000) - ClickAction(tm) Inc. (Nasdaq: CLAC), a
leader in permission-based email marketing services, announced today that the
Company recently received $8.8 million in equity investments, and a signed
commitment for an additional $1.2 million scheduled to fund next week, at an
average price of $14.07 per share. Investors in the private placement will
receive 716,646 shares of ClickAction common stock and the right to buy an
aggregate of 71,666 additional shares of the common stock over the next three
years at an average price of $14.07 per share. The private placement was
initiated during the past four weeks. A registration statement relating to
these securities is expected to be filed with the Securities and Exchange
Commission within 90 days.
"Our email marketing division has grown significantly during the second quarter,
and with over 200 clients and major partnerships with other technology leaders
like BroadVision and BEA Systems, we are moving quickly toward our goal of
recognized industry leadership," said Gregory Slayton, president and CEO at
ClickAction. "We are honored that some of the finest high tech hedge fund
investors in the United States participated in this private placement. We
expect that the cash we now have on hand will allow us as a company to reach
profitability even as we pursue a very aggressive growth strategy."
"ClickAction represents a compelling investment opportunity because it is fast
emerging as the leader in the exploding email marketing industry," said Paul
Zweng, principal at Palo Alto Investors, one of ClickAction's equity partners
and a participant in the private placement. "Email marketing is becoming the
first choice for marketing on the Internet and ClickAction has the products, the
technology, the partners and the management team to dominate this industry."
"Gregory and the ClickAction management team have produced two paradigm changes
within this Company in the last two years - the MySoftware turnaround and the
entry into Email Relationship Management - and the resulting shareholder returns
have been excellent," said Richard Stewart, managing partner of the 21st Century
Digital Industries Fund. "We believe further opportunities in the email and e-
messaging markets lie ahead and hence the reason for our additional investment
in this stock."
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About ClickAction
ClickAction Inc. (Nasdaq: CLAC) is a leading provider of eMarketing services
that help businesses establish, retain and grow profitable, one-to-one customer
relationships. ClickAction Email Relationship Management (ERM) is a
comprehensive service that enables marketers to conduct targeted permission-
based email campaigns, collect and profile customer data, and access real-time
results in an entirely Web-hosted environment. The service easily integrates
with legacy databases, advancing the real-time management of customer data
across all channels. ClickAction has developed thousands of email campaigns for
over 200 clients and partners including: Nabisco, AdForce/CMGI, Brooks Brothers,
Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca.
ClickAction is a member of CAUCE, the Coalition Against Unsolicited Commercial
Email, and works only with companies that are advocates of strict consumer
privacy guidelines. For more information, visit www.clickaction.com.
# # #
Forward Looking Statements
To the extent that any of the statements contained herein relating to the
Company are forward-looking, such statements are based on current expectations
that involve a number of uncertainties and risks. Such uncertainties and risks
include, but are not limited to, the development of new products and services,
the enhancement of existing products and services, the dependence on principal
customers and partners, competitive pricing pressures, product volume and mix,
timing of orders received, introduction of competitive products and services
having technological and/or pricing advantages, and overall dynamics of the
industry and consolidation. For further information, refer to the risk factors
included in the Company's Annual Report on Form 10-KSB for the year ended
December 31, 1999 and the Company's Quarterly Report on Form 10-Q for the
quarter ended March 31, 2000, each as filed with the Securities and Exchange
Commission.
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