PLAY BY PLAY TOYS & NOVELTIES INC
10-Q/A, 1998-07-23
DOLLS & STUFFED TOYS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-Q/A
                                (AMENDMENT NO. 1)

     [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES
          EXCHANGE ACT OF 1934

                 For the quarterly period ended January 31, 1998

                                       OR

     [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
          EXCHANGE ACT OF 1934

              For the transition period from _________ to _________

                         Commission File Number 0-26374

                              PLAY BY PLAY TOYS & NOVELTIES, INC.
             (Exact name of registrant as specified in its charter)


                 TEXAS                                        74-2623760
    (State or other jurisdiction of                        (I.R.S. Employer
    incorporation or organization)                        Identification No.)

                   4400 TEJASCO, SAN ANTONIO, TEXAS 78218-0267
                    (Address of principal executive offices)

       REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE: (210) 829-4666

        Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

                                    Yes  [X]  No  [ ]


The registrant had 7,253,800 shares of common stock, no par value, outstanding
as of March 12, 1998.
<PAGE>
                           Part II - OTHER INFORMATION


Item 6. Exhibits and Reports on Form 8-K.......................................3
Signatures.....................................................................5

                                       -2-
<PAGE>
The following item of Play By Play Toys & Novelties, Inc.'s Quarterly Report on
Form 10-Q for the quarter ended January 31, 1998, along with Exhibits 10.13 and
10.14 thereto, are hereby amended. Such item and exhibits are set forth herein
in their entirety, as amended. The other exhibits, which are not being amended,
are not being filed with this Amendment.

                                     PART II

ITEM 6.  EXHIBITS AND REPORTS ON FROM 8-K

(a)      Exhibits:

3.1     Amended Articles of Incorporation of the Company (filed as Exhibit 3.1
        to the Registration Statement on Form S-1 (File No. 33-92204)
        incorporated herein by reference).

3.2     Amended and Restated Bylaws of the Company (filed as Exhibit 3.2 to the
        Registration Statement on Form S-1 (File No. 33-92204) incorporated
        herein by reference).

4.1     Specimen of Common Stock Certificate (filed as Exhibit 4.1 to the
        Registration Statement on Form S-1 (File No. 33-92204) incorporated
        herein by reference).

4.2     Form of Warrant Agreement and Form of Warrant (filed as Exhibit 4.2 to
        the Registration Statement on Form S-1 (File No. 33-92204) incorporated
        herein by reference).

4.3     Form of Play By Play Toys & Novelties, Inc. Grant of Incentive Stock
        Option (filed as Exhibit 4.3 to the Registration Statement on Form S-1
        (File No. 33-92204) incorporated herein by reference).

4.4     Form of Play By Play Toys & Novelties, Inc. Non-qualified Stock Option
        Agreement (filed as Exhibit 4.4 to the Registration Statement on Form
        S-1 (File No. 33-92204), incorporated herein by reference).

4.5     Warrant to Purchase Common Stock issued by the Registrant to Ace Novelty
        Co., Inc. (filed as Exhibit 4 to Form 8-K (Date of Event: May 1, 1996),
        incorporated herein by reference).

10.1    Play By Play Toys & Novelties, Inc. 1994 Incentive Plan (filed as
        Exhibit 10.1 to the Registration Statement on Form S-1 (File No.
        33-92204) incorporated herein by reference).

10.2    Credit Agreement dated June 20, 1996, among the Registrant, Ace Novelty
        Acquisition Co., Inc., Newco Novelty, Inc. and Chemical Bank, as agent
        for the lenders (filed as Exhibit 10.1 to Form 8-K (Date of Event: May
        1, 1996) incorporated herein by reference).

10.3    Promissory Note dated June 20, 1996, of Ace Novelty Acquisition Co.,
        Inc. payable to the order of Ace Novelty Co., Inc. in the principal sum
        of $2,900,000 (filed as Exhibit 2.1 to Form 8-K (Date of Event: May 1,
        1996) incorporated herein by reference).

10.4    Employment agreement dated November 4, 1996, between the Registrant and
        Raymond G. Braun, as amended by Amendment No.1 to Employment agreement
        dated August 29, 1997 (filed as Exhibit 10.4 to Form 10-K for the year
        ended July 31, 1997, and incorporated herein by reference).

10.5    Non-Qualified Stock Option agreement dated November 4, 1996, between the
        Registrant and Raymond G. Braun, as amended by Amendment No. 1 dated
        August 29, 1997 (filed as Exhibit 10.5 to Form 10-K for the year ended
        July 31, 1997, and incorporated herein by reference).

                                       -3-
<PAGE>
ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (CONTINUED)

 10.6   Employment agreement dated May 2, 1996, between the Registrant and Saul
        Gamoran, as amended by Amendment No. 1 dated May 16, 1996 (filed as
        Exhibit 10.6 to Form 10-K for the year ended July 31, 1997, and
        incorporated herein by reference).

 10.7   Employment agreement dated June 20, 1997, between the Registrant and
        James A. Weisfield (filed as Exhibit 10.7 to Form 10-K for the year
        ended July 31, 1997, and incorporated herein by reference).

 10.8   Subordinated Convertible Debenture Agreements dated July 3, 1997,
        between the Registrant and each of Renaissance Capital Growth and Income
        Fund III, Inc., Renaissance U.S. Growth and Income Trust PLC and Banc
        One Capital Partners II, Ltd. (the "Convertible Lenders") (filed as
        Exhibit 10.8 to Form 10-K for the year ended July 31, 1997, and
        incorporated herein by reference).

 10.9   Convertible Loan Agreement dated July 3, 1997, among the Registrant, the
        Convertible Lenders and Renaissance Capital Group, Inc (filed as Exhibit
        10.9 to Form 10-K for the year ended July 31, 1997, andincorporated
        herein by reference).

 10.10  License Agreement dated March 22, 1994 by and between Warner Bros., a
        division of Time Warner Entertainment, L.P., and the Registrant (as
        successor by assignment to Ace Novelty, Inc.) (filed as Exhibit 10.10 to
        Form 10-K for the year ended July 31, 1997, and incorporated herein by
        reference).

 10.11  License Agreement dated March 22, 1996 by and between Warner Bros., a
        division of Time Warner Entertainment, L.P., and the Registrant (as
        successor by assignment to Ace Novelty, Inc.) (filed as Exhibit 10.11 to
        Form 10-K for the year ended July 31, 1997, and incorporated herein by
        reference).

 10.12  License Agreement dated September 10, 1997 by and between Warner Bros.,
        a division of Time Warner Entertainment, L.P., and the Registrant (filed
        as Exhibit 10.12 to Form 10-K for the year ended July 31, 1997, and
        incorporated herein by reference).

 10.13  License Agreement dated January 1, 1998 by and between Warner Bros., a
        division of Time Warner Entertainment, L. P. and the Registrant (Certain
        portions of this exhibit have been omitted and filed separately with the
        Commission based upon a request for confidential treatment).+

 10.14  License Agreement dated January 1, 1998 by and between Warner Bros., a
        division of Time Warner Entertainment, L. P. and the Registrant (Certain
        portions of this exhibit have been omitted and filed separately with the
        Commission based upon a request for confidential treatment).+

*10.15  Amendment dated January 14, 1998 to License Agreement dated September
        10, 1997 by and between Warner Bros., a division of Time Warner
        Entertainment, L.P. and the Registrant (Certain portions of this exhibit
        have been omitted and filed separately with the Commission based upon a
        request for confidential treatment).+
 
*27.0   Financial Data Schedule 
- ------------
+  Certain portions of this exhibit have been omitted and filed separately with 
   the Commission based upon a request for confidential treatment.

*  Filed previously.

   (b) Reports on Form 8-K.

         None.

                                       -4-
<PAGE>
                                   SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this Amendment to be signed on its behalf by the
undersigned thereunto duly authorized.

                                             PLAY BY PLAY TOYS & NOVELTIES, INC.



Date:   July 23, 1998                        By:/s/ RAYMOND G. BRAUN
                                                    Raymond G. Braun
                                                    Chief Financial Officer
                                                    (Principal Financial and 
                                                    Accounting Officer and 
                                                    Authorized Officer)

                                       -5-


                                                                   EXHIBIT 10.13

         CERTAIN PORTIONS OF THIS EXHIBIT, MARKED AS "*REDACTED*," HAVE
               BEEN OMITTED HEREFROM AND FILED SEPARATELY WITH THE
           COMMISSION BASED UPON A REQUEST FOR CONFIDENTIAL TREATMENT.


                              RETAIL LICENSE - EMEA
                         WARNER BROS. CONSUMER PRODUCTS

                                     #68116

LICENSE AGREEMENT made January 1, 1998 by and between WARNER BROS., A DIVISION
OF TIME WARNER ENTERTAINMENT COMPANY L.P., c/o Warner Bros. Consumer Products, a
Division of Time Warner Entertainment Company L.P., whose address is 4000 Warner
Blvd., Burbank, CA 91522 (hereinafter referred to as "LICENSOR") and
PLAY-BY-PLAY TOYS & NOVELTIES, INC., whose address is 4400 Tejasco, San Antonio,
TX 78218-0267, c/o 1000 2nd Avenue, Suite 1401, Seattle, WA 98104, Attention:
Saul Gamoran (hereinafter referred to as "LICENSEE").

                                     W I T N E S S E T H :

The parties hereto mutually agree as follows:

1.      DEFINITIONS: As used in this Agreement, the following terms shall have
        the following respective meanings:

        (a)    "LICENSED PROPERTY": As defined in Schedules A-1 through C-13
               (which are *REDACTED*) as set forth below, attached hereto and
               incorporated by reference:

               (i)    PROPERTIES A (ALL ARTICLES):
                      Schedule A-1 (*REDACTED*):   Looney Tunes
                      Schedule A-2 (*REDACTED*):   Animaniacs

               (ii)   PROPERTIES B (ALL ARTICLES):
                      Schedule B-3 (*REDACTED*):   Scooby Doo
                      Schedule B-4 (*REDACTED*):   Tom & Jerry
                      Schedule B-5 (*REDACTED*):   The Flintstones
                      Schedule B-6 (*REDACTED*):   Yogi Bear
                      Schedule B-7 (*REDACTED*):   Top Cat
                      Schedule B-8 (*REDACTED*):   The Jetsons
                      Schedule B-9 (*REDACTED*):   Wacky Races

                                        1
<PAGE>
                      In addition, the Licensed Property shall include use of
                      the Cartoon Network Logo, to be used only in conjunction
                      with one (1) or more Properties B and subject to
                      Licensor's prior written approval on a case-by-case basis.
                      It is understood and agreed that no additional royalties
                      shall be paid to Licensor for use of the Cartoon Network
                      Logo as set forth herein.

               (iii) PROPERTIES C (ARTICLES 4 ONLY):
                      Schedule C-10 (*REDACTED*):  Batman Animated
                                                   Series/Comics

                      Schedule C-11 (*REDACTED*):  Superman Animated
                                                   Series/Comics/
                                                   "Superman V" Motion
                                                   Picture

                      Schedule C-12 (*REDACTED*):  Baby Looney Tunes
                      Schedule C-13:(*REDACTED*)   Quest for Camelot

               (b)    "TERRITORY": The regions of Europe, Middle East and
                      Africa, as defined on the attached Exhibit 3.

               (c)    "LICENSED PRODUCT(S)":

                      (i)  ARTICLES 1 "STANDARD PLUSH":

                           *REDACTED*

                      (ii) ARTICLES 2 "FEATURE PLUSH":

                           *REDACTED*

                      (iii)ARTICLES 3 "OTHER PLUSH":

                           *REDACTED*

                      (iv) ARTICLES 4 "HOUSEWARES":

                           *REDACTED*

               Articles 1, 2, 3 and 4 as defined above shall be referred to
               separately and collectively herein as the "Licensed Product(s)."

                      *REDACTED*

                                        2
<PAGE>
        (d)    "GUARANTEED CONSIDERATION":

               (i)    The sum of *REDACTED* DOLLARS ($USD *REDACTED*) which
                      shall be allocated among the Licensed Properties, the
                      Licensed Products and the Distribution Channels and
                      payable according to the payment schedules set forth in
                      Schedules A-1 through D-15 (which are *REDACTED*).

               (ii)   In addition to the foregoing, the Guaranteed Consideration
                      shall also include unrecouped balances from Existing
                      Licenses (as defined below) in the amount of *REDACTED*
                      DOLLARS ($*REDACTED*) (the "Unrecouped Balances"), which
                      shall be allocated among the Licensed Properties and the
                      Articles as follows:

                           *REDACTED*

                      The Royalties payable by Licensee hereunder shall offset
                      the amounts set forth above for such Property and Article.
                      Licensor acknowledges that the Unrecouped Balances have
                      been paid by Licensee.

               (iii) It is hereby understood and agreed that:

                      1.   Licensee shall provide Licensor a security instrument
                           in the form of an irrevocable insurance bond in the
                           amount of *REDACTED* DOLLARS ($*REDACTED) (the
                           "Security Instrument") of which (a) *REDACTED*
                           Dollars ($*REDACTED*) shall be security against the
                           Guaranteed Consideration for this Agreement and (b)
                           *REDACTED* Dollars ($*REDACTED*) shall be security
                           against the Guaranteed Consideration for License
                           Agreement #90248 between Licensor and Licensee for
                           the region of Latin America (including all Guaranteed
                           Consideration amounts set forth on Schedules A
                           through D-15 (which are *REDACTED*) attached
                           thereto), it being expressly understood that there
                           shall be only one (1) Security Instrument for the two
                           (2) Agreements. The Security Instrument shall be in a
                           form acceptable to Licensor and shall be issued from
                           an institution acceptable to Licensor, such
                           acceptances not to be unreasonably withheld. Delivery
                           of the Security Instrument to Licensor shall be no
                           later than thirty (30) days after Licensee's
                           execution of this Agreement. The Security Instrument
                           shall have a term concurrent with the Term of this
                           Agreement and shall be self-liquidating to the amount
                           of the Guaranteed Consideration remaining at the
                           conclusion of the Term. The Security Instrument shall
                           be reduced during the Term on a dollar for dollar
                           basis as Licensee makes payments during the Term.
                           Upon payment to Licensor of the total amount of the
                           Guaranteed Consideration, the Security Instrument
                           shall terminate;

                                        3
<PAGE>
                      2.   All payments hereunder shall be made in U.S. Dollars;
                           and

                      *REDACTED*

        (e) "TERM": January 1, 1998 through December 31, 2000.

        (f)    "MARKETING DATES": "Marketing Date" shall mean the latest date
               the Licensed Products shall be made available to the trade or to
               the public, whichever applies, as set forth for each Article in
               Schedule A, Chart #1 (*REDACTED*).

        (g)    "ROYALTY RATE": Licensee shall pay to Licensor the following sums
               as applicable (the "Royalties"):

                      *REDACTED*

        (h)    "DISTRIBUTION CHANNELS": Licensee may distribute the Licensed
               Products through the Distribution Channels (as defined below)
               applicable to each such Licensed Product as set forth below:

                      *REDACTED*

               The Distribution Channels shall be defined as follows:

                      *REDACTED*

        (i)    "AUTHORIZED DISTRIBUTORS": Licensee and Licensor agree that
               Licensee shall be permitted to utilize third-party distributors
               within specific countries in the Territory ("Authorized
               Distributors"), which shall have the right, subject to Paragraph
               1.(j) below, to import, manufacture, distribute and/or sell
               Licensed Products, subject to Licensor's prior written approval
               in each case. Licensee agrees that with each request for such
               approval it shall submit a comprehensive annual business plan
               relating to the distribution and sales of the Licensed Products.
               No approval, rejection and/or modification of such annual
               business plan required by Licensor shall constitute a guarantee
               for economic benefit to Licensee and/or the Authorized
               Distributor or shall constitute liability on the part of Licensor
               for any aspect of Licensee's business.

        (j)    "EXISTING LICENSES": It is agreed that the existing licenses
               between Licensor and/or its affiliated companies and Licensee
               and/or its subsidiary companies as set forth in Exhibit 5 (which
               is *REDACTED*) attached hereto shall be terminated effective
               December 31, 1997, including any sell-off periods thereunder, and
               that Unrecouped Balances shall be payable under this Agreement as
               set forth in Paragraph 1.(d)(ii); however, Licensee agrees that
               such termination is contingent upon Licensee's execution of this
               Agreement.

                                        4
<PAGE>
        (k)    "THIRD PARTY LICENSES": Licensee acknowledges that all rights
               hereunder are subject to the rights of preexisting licensees
               under third party licenses as listed in Exhibit 4 (which is
               *REDACTED*) hereto (the "Third Party Licenses") , including but
               not limited to such pre-existing licensees which have been
               granted distribution rights in parts of the Territory for
               products identical to Articles 1, 2 and 3. Licensee agrees that
               it and its affiliated companies shall not distribute and sell
               such Articles 1, 2 and 3 in such parts of the Territory, subject
               to the terms of Paragraph 10(c) hereof; however Licensee shall
               have the right to negotiate with such licensees with the purpose
               of acting as the manufacturer for such licensees.

        (1)    "RECAPTURE RIGHTS": In the event Licensee fails to market any of
               the Licensed Products and/or any of the countries in the
               Territory and/or any of the Licensed Properties and or any of the
               Distribution Channels three (3) months after the Marketing Date,
               Licensor shall have the right to recapture such Licensed Product,
               country, Licensed Property and/or Distribution Channel from the
               rights granted under this Agreement without obligation to
               Licensee. Such recapture may take place on a
               Property-by-Property, Licensed Product-by-Licensed Product,
               country-by-country and/or Distribution Channel-by-Distribution
               Channel basis.

        (m)    "LICENSEE'S COMMITMENTS":

               (i)    PROMOTIONAL COMMITMENT: Licensee agrees that throughout
                      the Term it shall spend a minimum of *REDACTED* percent
                      (*REDACTED*%) of its total Net Sales in each of the
                      countries in the Territory on promotional and advertising
                      activities in each such country (the "Promotional
                      Commitment"). The Promotional Commitment shall include, as
                      a minimum, television advertising for Articles 2 in the
                      following countries: *REDACTED*, with a total minimum
                      value of *REDACTED* percent (*REDACTED*%) of the total
                      Promotional Commitment for each country. Monies spent by
                      Licensee for Trade Fairs (as defined below) shall not be
                      taken into account to determine the Promotional
                      Commitment. Licensee shall submit reports on a quarterly
                      basis as set forth in Paragraph 5.(a) with respect to the
                      Promotional Commitment and Licensor shall have the right
                      to inspect and/or audit Licensee's books and records with
                      respect to the Promotional Commitment under the terms and
                      conditions of Paragraph 6 hereof.

               (ii) STAFFING COMMITMENT: Licensee agrees that it shall:

                      1.   appoint dedicated sales and marketing managers to
                           oversee the sales and marketing of the Licensed
                           Products in the Territory; and

                      2.   *REDACTED*

                                        5
<PAGE>
                      3.   appoint dedicated staff to manage and enhance product
                           development and production control (as such terms are
                           commonly understood in the industry) of the Licensed
                           Products.

               (iii)  TRADE FAIRS: Licensee shall present the Licensed Products
                      at such trade fairs as are submitted to and approved by
                      Licensor prior to the Marketing Date (the "Trade Fairs").
                      Licensee's affiliates and/or Authorized Distributors shall
                      have sections of its booth solely dedicated to the
                      Licensed Properties and the Licensed Products at the Trade
                      Fairs, with the exception of Trade Fairs in Developing
                      Markets, where Licensee shall dedicate sections of its
                      booth to the Licensed Properties and the Licensed Products
                      together with other products. "Developing Markets" shall
                      be such countries as are submitted to and approved by
                      Licensor for such definition prior to the Marketing Date.

        (n)    LICENSOR'S STAFFING COMMITMENT: Licensor shall designate an
               employee with primary responsibility for the administration of
               this License Agreement.

2.      GRANT OF LICENSE:

        (a)    Subject to the restrictions, limitations, reservations and
               conditions and Licensor's approval rights set forth in this
               Agreement, and to pre-existing Third Party Licenses in the
               Territory, Licensor hereby grants to Licensee and Licensee hereby
               accepts for the Term of this Agreement, a license to utilize the
               Licensed Property solely on or in connection with the
               manufacture, distribution and sale of the Licensed Products as
               specified above for the ultimate distribution to the public
               throughout the Territory *REDACTED*.

        (b)    Without limiting any other approval rights of Licensor as
               contained herein, no television commercials may be utilized under
               this Agreement without the specific prior written approval of
               Licensor, such approval not to be unreasonably withheld.

3.      RESERVATION OF RIGHTS; PREMIUMS:

        (a)    Licensor reserves all rights not expressly conveyed to Licensee
               hereunder, and Licensor may grant licenses to others to use the
               Licensed Property, artwork and textual matter in connection with
               other uses, services and products without limitation.

        (b)    Notwithstanding anything to the contrary stated herein, Licensor
               specifically reserves the right, without limitation throughout
               the world, to itself use, or license any third party(s) of its
               choice to use the Licensed Property for the manufacture,
               distribution and sale of products similar or identical to those
               licensed herein in Paragraph 1. (c) above for sale through any
               catalogue(s) produced or distributed

                                        6
<PAGE>
               by or on behalf of Licensor or its affiliated companies, or for
               sale or distribution in any theaters or arenas, or for sale or
               distribution in any retail stores operated by or on behalf of
               Licensor, its affiliated companies or franchisees, or for sale or
               distribution in any theme/amusement parks operated by or on
               behalf of Licensor and its affiliated companies, including
               without limitation, the Six Flags and Movie World parks. In
               addition, Licensor reserves the right to allow Six Flags
               Corporation and Movie World to manufacture (or have manufactured
               by a third party) products similar or identical to those licensed
               herein for distribution or sale in theme and/or amusement parks
               owned or operated by both Six Flags Corporation and Movie World.
               Further, Licensor reserves the right to use, or license others to
               use, and/or manufacture products similar or identical to those
               licensed herein for use as premiums.

        (c)    Licensee specifically understands and agrees that no rights are
               granted herein with respect to the Warner Bros. "shield" logo or
               trademark, or any other trademark(s), logo (s) or copyrights
               owned by Licensor other than those specifically set forth above
               in the Licensed Property, it being understood that all rights in
               and to said properties are reserved exclusively to Licensor for
               use and/or licensing as it deems appropriate to third party(s) of
               its choice.

        (d)    Licensee agrees that it will not use, or knowingly permit the use
               of, and will exercise due care that its customers likewise will
               refrain from the use of, the Licensed Products as a premium,
               except with the prior written consent of Licensor, and that it
               shall not actively solicit orders for such use of the Licensed
               Products. Notwithstanding the foregoing; Licensor shall notify
               Licensee of any opportunities which may arise during the Term for
               Licensee to bid on and/or supply a third party promotional
               partner of Licensor's with Licensed Products for premium use
               within the Territory and Licensee shall have the right to do so
               hereunder. Subject to Licensor's prior written approval as
               aforesaid, Licensee shall pay to Licensor a sum equal to TWELVE
               PERCENT (12%) of all premium sales. For purposes of this
               paragraph, the term "premium" shall be defined as including, but
               not necessarily limited to, combination sales, free or
               self-liquidating items offered to the public in conjunction with
               the sale or promotion of a product or service, including traffic
               building or continuity visits by the consumer/customer, or any
               similar scheme or device, the prime intent of which is to use the
               Licensed Products in such a way as to promote, publicize and or
               sell the products, services or business image of the user of such
               item.

4.      CONSIDERATION:

        (a)    The Guaranteed Consideration paid by Licensee as set forth above
               shall be applied against such Royalties as are, or have become,
               due to Licensor. No part of such Guaranteed Consideration shall
               be repayable to Licensee. Royalties earned in excess of the
               Guaranteed Consideration applicable to the Term hereof shall not

                                        7
<PAGE>
               offset any Guaranteed Consideration required in respect of the
               succeeding renewal term (if any); likewise, Royalties earned in
               excess of the Guaranteed Consideration applicable to the renewal
               term (if any) shall not offset any Guaranteed Consideration
               applicable to any prior term.

        (b)    ROYALTY PAYMENTS: Licensee shall pay to Licensor a sum equal to
               the Royalty Rate as set forth above of all Net Sales by Licensee
               of the Licensed Products covered by this Agreement. The term "Net
               Sales" herein shall mean the gross invoice price billed
               customers, less

               (i)    actual quantity discounts and actual returns, but no
                      deductions shall be made for uncollectible accounts and
                      deductions for actual returns may not exceed five percent
                      (5%) of total sales; and

               (ii)   any sales, excise or value added taxes which are
                      separately stated and which are required to be collected
                      from customers and which are payable to tax authorities.
                      No deduction shall be taken in computing Net Sales for
                      taxes not described immediately above, including but not
                      limited to income taxes, withholding taxes or remittance
                      taxes.

               No costs incurred in the manufacture, sale, distribution,
               advertisement, or exploitation of the Licensed Products shall be
               deducted from any Royalties payable by Licensee.

        (c)    Royalties shall be reported and paid as set forth in Paragraph
               5.(a), except to the extent offset by Guaranteed Consideration
               theretofore remitted. It is a material term and condition of this
               Agreement that Royalty reports shall be broken down by (1)
               Licensed Product, (2) country, (3) Licensed Property and (4)
               Distribution Channel. In the event Licensee fails to do so,
               Licensor shall have the right to terminate this Agreement.
               Licensor shall also have the right to require Licensee to report
               on a retailer-by-retailer basis. Without prejudice to any other
               rights and remedies that Licensor may have, it is agreed that any
               Royalties due by Licensee accruing from sales of the Licensed
               Products outside the Territory and/or outside the applicable
               Distribution Channels shall not be offset against the Guaranteed
               Consideration.

        (d)    Licensee shall not have the right to cross-collateralize
               Royalties earned (1) between the Licensed Properties, (2) between
               the Distribution Channels, or (3) between Articles 1, 2 and 3
               collectively and Articles 4 (although Licensee may cross-
               collateralize between Articles 1, 2 and 3) ; however, Licensee
               shall have the right to set off accrued Royalties for a certain
               Licensed Property which exceed the portion of the Guaranteed
               Consideration allocated to such Licensed Property against the
               Unallocated Portion of the Guaranteed Consideration (as set forth
               in Schedule A, Chart #1 and in Schedules D-14 and D-15 (which are
               *REDACTED*)

                                        8
<PAGE>
               attached hereto). Royalties so accrued under any Licensed
               Property A or Licensed Property C may only be offset against the
               Unallocated Portion of the Guaranteed Consideration for Licensed
               Properties A and C; and Royalties so accrued under any Licensed
               Property B may only be offset against the Unallocated Portion of
               the Guaranteed Consideration for Licensed Properties B.

        (e)    Licensee will pay all taxes, customs, duties, assessments, excise
               except as provided in Subparagraph 4.(b)(ii) , and other charges
               levied upon the importation of or assessed against the Licensed
               Product under this Agreement, as well as all Licensee's costs of
               doing business and Licensor shall have no liability therefor.

        (f)    In the event Licensee has earned Royalties in currencies, other
               than in U.S. Dollars, then Licensee shall convert said amounts
               into U.S. Dollars based upon the exchange rate published by the
               Wall Street Journal as of the fifteenth (15th) day of the
               applicable month or if such day shall fall on a non-business day
               then as of the first business day following said fifteenth (15th)
               day.

5.      PERIODIC STATEMENTS:

        (a)    Within thirty (30) days after the initial shipment of the
               Licensed Products and promptly on the thirtieth (30th) day of
               every quarter thereafter, Licensee shall furnish to Licensor
               complete and accurate statements certified to be accurate by
               Licensee, or if a corporation, by an officer of Licensee, broken
               down into the categories set forth in Paragraph 4. (c) and
               showing with respect to all Licensed Products distributed and
               sold by Licensee during the preceding calendar quarter the (i)
               number of units; (ii) country in which manufactured, sold and/or
               to which shipped; (iii) Description (as such term is defined
               below) of the Licensed Products; (iv) gross sales price; and (v)
               itemized deductions from gross sales price, and net sales price
               together with any returns made during the preceding calendar
               quarter. Such statements shall be furnished to Licensor whether
               or not any of the Licensed Products have been sold during
               calendar quarters to which such statements refer. Licensee shall
               also include with each quarterly statement a statement which
               shows the amounts spent during such quarter with respect to the
               Promotional Commitment as defined in Paragraph 1. (m) (i).
               Receipt or acceptance by Licensor of any of the statements
               furnished pursuant to this Agreement or of any sums paid
               hereunder shall not preclude Licensor from questioning the
               correctness thereof at any time, and in the event that any
               inconsistencies or mistakes are discovered in such statements or
               payments, they shall immediately be rectified and the appropriate
               payments made by Licensee. Upon demand of Licensor, Licensee
               shall at its own expense, but not more than once in any twelve
               (12) month period, furnish to Licensor a detailed statement by an
               independent certified public accountant showing the (i) number of
               units; (ii) country in which manufactured, sold and/or to which
               shipped; (iii) Description of the Licensed Products; (iv) gross
               sales price; and (v) itemized deductions from gross sales price
               and net sales price

                                        9
<PAGE>
               of the Licensed Products covered by this Agreement distributed
               and/or sold by Licensee up to and including the date upon which
               Licensor has made such demand. For purposes of this subparagraph,
               the term "Description" shall mean a detailed description of the
               Licensed Products including the nature of each of the Licensed
               Products, any and all names and likenesses, whether live actors
               or animated characters, from the Licensed Property utilized on
               the Licensed Products and/or any related packaging and/or
               wrapping material, and any other components of the Licensed
               Property utilized on the Licensed Products and/or any related
               packaging and/or wrapping material. In the event Licensor is
               responsible for the payment of any additional third party
               participation based on Licensee not reporting by character name
               and likeness as provided above, Licensee shall be responsible for
               reimbursing Licensor for the full amount of all such third party
               claims, including without limitation, the participation itself,
               interest, audit and attorneys' fees. Licensee understands and
               agrees that it is a material term and condition of this Agreement
               that Licensee include the Description on all statements. In the
               event Licensee fails to do so, Licensor shall have the right to
               terminate this Agreement, in accordance with the provisions of
               Paragraph 14 herein.

        (b) The statements and payments required hereunder shall be delivered
to:

                      WARNER BROS. CONSUMER PRODUCTS
                      4000 Warner Boulevard
                      Bridge Building, 4th Floor
                      Burbank, CA  91522
                      Attention:  Accounting Manager, International Accounting

                      with a copy to:

                      WARNER BROS. CONSUMER PRODUCTS (U.K.) LTD.
                      18 Hanover Square
                      London W1R 9HG
                      England
                      Attention: Director of Operations and Planning

        (c)    Any payments which are made to Licensor hereunder after the due
               date required therefore, shall bear interest at the then current
               prime rate plus six percent (6%) (or the maximum rate permissible
               by law, if less than the current prime rate) from the date such
               payments are due to, the date of payment. Licensor's right
               hereunder to interest on late payments shall not preclude
               Licensor from exercising any of its other rights or remedies
               pursuant to this Agreement or otherwise with regard to Licensee's
               failure to make timely remittances.

        (d)    Any income taxes, withholding taxes, other taxes and/or fees
               which local law requires to be levied against Licensor's Royalty
               shall be paid by Licensee on behalf

                                       10
<PAGE>
               of Licensor within the period of time required by local law,
               provided that Licensee shall not make such payment if Licensor
               has advised Licensee in writing not to do so, and has taken
               appropriate legal action to contest the propriety of such taxes
               and/or fees. In such event, Licensor shall indemnify Licensee
               against any interest charges or penalties with respect to such
               taxes. Any such taxes or fees which Licensee pays on behalf of
               Licensor shall be deducted from the Royalty otherwise payable to
               Licensor. The original receipt (or a bona fide copy thereof) for
               such taxes as may be deducted from Royalties shall accompany the
               statements described in Paragraph 5. (a) above for the accounting
               period in which such deduction is made. Licensee shall timely
               file all necessary tax returns or other government documents on
               Licensor's behalf, as required by local law, at Licensee's cost.

        (e)    Licensee and Licensor agree that each calendar quarter during the
               Term they shall mutually review Licensee's performance hereunder.
               Such review shall take place in a format to be submitted by
               licensee and approved by Licensor prior to the Marketing Date.

6.      BOOKS AND RECORDS:

        (a)    Licensee shall keep, maintain and preserve (in Licensee's
               principal place of business) for at least two (2) years following
               termination or expiration of the Term of this Agreement or any
               renewal(s) hereof (if applicable), complete and accurate records
               of accounts including, without limitation, purchase orders,
               inventory records, invoices, correspondence, banking and
               financial and other records pertaining to the various items
               required to be submitted by Licensee as well as to ensure
               Licensee's compliance with its obligations hereunder, including
               without limitation (i) Licensee's Commitments as set forth in
               Paragraph 1.(m)(ii) local laws as required pursuant to Paragraph
               13.(j) hereof and (iii) the terms and conditions of Paragraph 19.
               Such records and accounts shall be available for inspection and
               audit at any time or times during or after the Term of this
               Agreement or any renewal(s) hereof (if applicable) during
               reasonable business hours and upon reasonable notice by Licensor
               or its nominees. Licensee agrees not to cause or permit any
               interference with Licensor or nominees of Licensor in the
               performance of their duties. During such inspections and audits,
               Licensor shall have the right to take extracts and/or make copies
               of Licensee's records as it deems necessary.

        (b)    The exercise by Licensor in whole or in part, at any time of the
               right to audit records and accounts or of any other right herein
               granted, or the acceptance by Licensor of any statement or
               statements or the receipt and/or deposit by Licensor, of any
               payment tendered by or on behalf of Licensee shall be without
               prejudice to any rights or remedies of Licensor and such
               acceptance, receipt and/or deposit shall not preclude or prevent
               Licensor from thereafter disputing the accuracy of any such
               statement or payment.

                                       11
<PAGE>
        (c)    If pursuant to its right hereunder Licensor causes an audit and
               inspection to be instituted which thereafter discloses a
               deficiency between the amount found to be due to Licensor and the
               amount actually received or credited to Licensor, then Licensee
               shall, upon Licensor's demand, promptly pay the deficiency,
               together with interest thereon at the then current prime rate
               from the date such amount became due until the date of payment,
               and, if the deficiency is more than five percent (5%) of all
               Royalties paid by Licensee during the period covered by the
               audit, then Licensee shall pay the reasonable costs and expenses
               of such audit and inspection.

7.      INDEMNIFICATIONS:

        (a)    During the Term, and continuing after the expiration or
               termination of this Agreement, Licensor shall indemnify Licensee
               and shall hold it harmless from any loss, liability, damage, cost
               or expense arising out of any claims or suits which may be
               brought or made against Licensee by reason of the breach by
               Licensor of the warranties or representations as set forth in
               Paragraph 12 hereof, provided that Licensee shall give prompt
               written notice, and full cooperation and assistance to Licensor
               relative to any such claim or suit and provided, further, that
               Licensor shall have the option to undertake and conduct the
               defense of any suit so brought. Licensee shall not, however, be
               entitled to recover for lost profits. Licensee shall cooperate
               fully in all respects with Licensor in the conduct and defense of
               said suit and/or proceedings related thereto.

        (b)    During the Term, and continuing after the expiration or
               termination of this Agreement, Licensee shall indemnify Licensor
               and shall hold it harmless from any loss, liability, damage, cost
               or expense arising out of any claims or suits which may be
               brought or made against Licensor by reason of: (i) any breach of
               Licensee's covenants and undertakings hereunder; (ii) any
               unauthorized use by Licensee of the Licensed Property; (iii) any
               use of any trademark, copyright, design, patent, process, method
               or device, except for those uses of the Licensed Property that
               are specifically approved by Licensor pursuant to the terms of
               this Agreement; (iv) Licensee's non-compliance with any
               applicable federal, state or local laws or with any other
               applicable regulations; and (v) any alleged defects and/or
               inherent dangers (whether obvious or hidden) in the Licensed
               Products or the use thereof.

        (c)    With regard to 7(b)(v) above, Licensee agrees to obtain, at its
               own expense, product liability insurance providing adequate
               protection for Licensor and Licensee against any such claims or
               suits in amounts no less than THREE MILLION U.S. DOLLARS ($USD
               3,000,000) per occurrence, combined single limits. Simultaneously
               with the execution of this Agreement, Licensee undertakes to
               submit to Licensor a fully paid policy or certificate of
               insurance naming Licensor as an additional insured party and,
               requiring that the insurer shall not terminate or materially
               modify such

                                       12
<PAGE>
               policy or certificate of insurance without written notice to
               Licensor at least twenty (20) days in advance thereof. Such
               insurance and delivery of the policy or certificate are material
               obligations of Licensee.

8.      ARTWORK; COPYRIGHT AND TRADEMARK NOTICES:

        (a)    The Licensed Property shall be displayed or used only in such
               form and in such manner as has been specifically approved in
               writing by Licensor in advance and Licensee undertakes to assure
               usage of the trademark(s) and character(s) solely as approved
               hereunder. Licensee further agrees and acknowledges that any and
               all Artwork (defined below) created, utilized, approved and/or
               authorized for use hereunder by Licensor in connection with the
               Licensed Products or which otherwise features or includes the
               Licensed Property shall be owned in its entirety exclusively by
               Licensor. "Artwork" as used herein shall include, without
               limitation, all pictorial, graphic, visual, audio, audio-visual,
               digital, literary, animated, artistic, dramatic, sculptural,
               musical or any other type of creations and applications, whether
               finished or not, including, but not limited to, animation,
               drawings, designs, sketches, images, illustrations, film, video,
               electronic, digitized or computerized information, software,
               object code, source code, on-line elements, music, text,
               dialogue, stories, visuals, effects, scripts, voice overs, logos,
               one- sheets, promotional pieces, packaging, display materials,
               printed materials, photographs, interstitials, notes, shot logs,
               character profiles and translations, produced by Licensee or for
               Licensee, pursuant to this Agreement. Licensor reserves for
               itself or its designees all rights to use any and all Artwork
               created, utilized and/or approved hereunder without limitation.

        (b)    (i)    Licensee acknowledges that, as between Licensor and
                      Licensee, the Licensed Property and Artwork and all other
                      depictions expressions and derivations thereof, and all
                      copyrights, trademarks and other proprietary rights
                      therein are owned exclusively by Licensor and Licensee
                      shall have no interest in or claim thereto, except for the
                      limited right to use the same pursuant to this Agreement
                      and subject to its terms and conditions.

               (ii)   Licensee agrees and acknowledges that any Artwork created
                      by Licensee or for Licensee hereunder is a "work made for
                      hire" for Licensor under the U.S. Copyright Act, and any
                      and all similar provisions of law under other
                      jurisdictions, and that Licensor is the author of such
                      works for all purposes, and that Licensor is the exclusive
                      owner of all the rights comprised in the undivided
                      copyright and all renewals, extensions and reversions
                      therein, in and to such works in perpetuity and throughout
                      the universe. Licensee hereby waives and releases in favor
                      of Licensor all rights (if any) of "droit moral," rental
                      rights and similar rights in and to the Artwork (the
                      "Intangible Rights") and agrees that Licensor shall have
                      the right to revise, condense, abridge, expand, adapt,
                      change, modify, add to, subtract from,

                                       13
<PAGE>
                      re-title, re-draw, re-color, or otherwise modify the
                      Artwork, without the consent of Licensee. Licensee hereby
                      irrevocably grants, transfers and assigns to Licensor all
                      right, title and interest, including copyrights, trademark
                      rights, patent rights and other proprietary rights, it may
                      have in and to the Artwork, in perpetuity and throughout
                      the universe, and to all proprietary depictions,
                      expressions or derivations of the Licensed Property
                      created by or for Licensee. Licensee acknowledges that
                      Licensor shall have the right to terminate this Agreement
                      in the event Licensee asserts any rights (other than those
                      specifically granted pursuant to this Agreement) in or to
                      the Licensed Property or Artwork.

               (iii)  Licensee hereby warrants that any and all work created by
                      Licensee under this Agreement apart from the materials
                      provided to Licensee by Licensor is and shall be wholly
                      original with or fully cleared by Licensee and shall not
                      copy or otherwise infringe the rights of any third
                      parties, and Licensee hereby indemnifies Licensor and will
                      hold Licensor harmless from any such claim of infringement
                      or otherwise involving Licensee's performance hereunder.
                      At the request of Licensor, Licensee shall execute such
                      form(s) of assignment of copyright or other papers as
                      Licensor may reasonably request in order to confirm and
                      vest in Licensor the rights in the properties as provided
                      for herein. In addition, Licensee hereby appoints Licensor
                      as Licensee's Attorney-in-Fact to take such actions and to
                      make, sign, execute, acknowledge and deliver all such
                      documents as may from time to time be necessary to confirm
                      in Licensor, its successors and assigns, all rights
                      granted herein. If any third party makes or has made any
                      contribution to the creation of Artwork authorized for use
                      hereunder, Licensee agrees to obtain from such party a
                      full confirmation and assignment of rights so that the
                      foregoing rights shall vest fully in Licensor, in the form
                      of the Contributor's Agreement attached hereto as Exhibit
                      2 and by this reference made a part hereof, prior to
                      commencing work, ensuring that all rights in the Artwork
                      and Licensed Property arise in and are assigned to
                      Licensor. Promptly upon entering into each such Agreement,
                      Licensee shall give Licensor a copy of such Agreement.
                      Licensee assumes all responsibility for such parties and
                      agrees that Licensee shall bear any and all risks arising
                      out of or relating to the performance of services by them
                      and to the fulfillment of their obligations under the
                      Contributor's Agreement.

               (iv)   Upon expiration of termination of this Agreement for any
                      reason, or upon demand by Licensor at any time, Licensee
                      shall promptly deliver to Licensor all Artwork or Licensed
                      Property, whether finished or not, including drawings,
                      drafts, sketches, illustrations, screens, data, digital
                      files and information, copies or other items, information
                      or things created in the course of preparing the Licensed
                      Property and all materials provided

                                       14
<PAGE>
                      to Licensee by Licensor hereunder, or, at Licensor's
                      option and instruction, shall destroy some or all of the
                      foregoing and shall confirm to Licensor in writing that
                      Licensee has done so. Licensee shall not use such Artwork
                      or Licensed Property, items, information or things,
                      material, for any purpose other than is permitted under
                      this Agreement.

        (c)    Licensee shall, within thirty (30) days of receiving an invoice,
               pay Licensor for artwork executed for Licensee by Licensor (or by
               third parties under contract to Licensor) for use in the
               development of the Licensed Products and any related packaging,
               display and promotional materials at Licensor's prevailing
               commercial art rates. The foregoing shall include any artwork
               that, in Licensor's opinion, is necessary to modify artwork
               initially prepared by Licensee and submitted for approval.
               Estimates of artwork charges are available upon request.

        (d)    Licensee shall cause to be imprinted, irremovably and legibly on
               each Licensed Product manufactured, distributed or sold under
               this Agreement, and all advertising, promotional, packaging and
               wrapping material wherein the Licensed Property appears, the
               appropriate Copyright Notice for each such Licensed Property as
               set forth on Schedules A-1 through C-13 (*REDACTED*).

        (e)    In no event shall Licensee use, in respect to the Licensed
               Products and/or in relation to any advertising, promotional,
               packaging or wrapping material, any copyright or trademark
               notices which shall conflict with, be confusing with, or negate,
               any notices required hereunder by Licensor in respect to the
               Licensed Property.

        (f)    Licensee agrees to deliver to Licensor free of cost six (6) of
               each of the Licensed Products together with their packaging and
               wrapping material for trademark registration purposes in
               compliance with applicable laws, simultaneously upon distribution
               to the public. Any copyrights or trademarks with respect to the
               Licensed Products shall be procured by and for the benefit of
               Licensor and at Licensor's expense. Licensee further agrees to
               provide Licensor with the date of the first use of the Licensed
               Products in interstate and intrastate commerce.

        (g)    Licensee shall assist Licensor, at Licensor's expense, in the
               procurement, protection, and maintenance of Licensor's rights to
               the Licensed Property. Licensor may, in its sole discretion,
               commence or prosecute and effect the disposition of any claims or
               suits relative to the imitation, infringement and/or unauthorized
               use of the Licensed Property either in its own name, or in the
               name of Licensee, or join Licensee as a party in the prosecution
               of such claims or suits. Licensee agrees to cooperate fully with
               Licensor in connection with any such claims or suits and
               undertakes to furnish full assistance to Licensor in the conduct
               of all proceedings in regard thereto. Licensee shall promptly
               notify Licensor in writing of any infringements or imitations or
               unauthorized uses by others of the

                                       15
<PAGE>
               Licensed Property, on or in relation to products identical to
               similar to or related to the Licensed Products. Licensor shall in
               its sole discretion have the right to settle or effect
               compromises in respect thereof. Licensee shall not institute any
               suit or take any action on account of such infringements,
               imitations or unauthorized uses.

9.      APPROVALS AND QUALITY CONTROLS:

        (a)    Licensee agrees to strictly comply and maintain compliance with
               the quality standards, specifications and rights of approval of
               Licensor in respect to any and all usage of the Licensed Property
               on or in relation to the Licensed Products throughout the Term of
               this Agreement and any renewals or extensions thereof (if
               applicable). Licensee agrees to furnish to Licensor free of cost
               for its written approval as to quality and style, samples of each
               of the Licensed Products, together with their packaging,
               hangtags, and wrapping material, as follows in the successive
               stages indicated: (i) rough sketches/layout concepts; (ii)
               finished artwork or final proofs; (iii) pre-production samples or
               strike-offs; and (iv) finished products, including packaged
               samples.

        (b)    No Licensed Products and no material whatever utilizing the
               Licensed Property shall be manufactured, sold, distributed or
               promoted by Licensee without prior written approval. Licensee
               may, subject to Licensor's prior written approval, use textual
               and/or pictorial matter pertaining to the Licensed Property on
               such promotional, display and advertising material as may, in its
               reasonable judgment, promote the sale of the Licensed Products.
               All advertising and promotional material relating to the Licensed
               Products must be submitted to the Licensor for its written
               approval at the following stages appropriate to the medium used:
               (i) rough concepts; (ii) layout, storyboard, script; and (iii)
               finished materials.

        (c)    Approval or disapproval shall lie in Licensor's sole discretion.
               Any Licensed Products not so approved in writing shall be deemed
               unlicensed and shall not be manufactured or sold. If any
               unapproved Licensed Products are being sold, Licensor may,
               together with other remedies available to it including, but not
               limited to, immediate termination of this Agreement, require such
               Licensed Products to be immediately withdrawn from the market and
               to be destroyed, such destruction to be attested to in a
               certificate signed by an officer of Licensee.

        (d)    Any modification of a Licensed Product must be submitted in
               advance for Licensor's written approval as if it were a new
               Licensed Product. Approval of a Licensed Product which uses
               particular artwork does not imply approval of such artwork for
               use with a different Licensed Product.

        (e)    Licensed Products must conform in all material respects to the
               final production samples approved by Licensor. If in Licensor's
               reasonable judgement, the quality

                                       16
<PAGE>
               of a Licensed Product originally approved has deteriorated in
               later production runs, or if a Licensed Product has otherwise
               been altered, Licensor may, in addition to other remedies
               available to it, require that such Licensed Product be
               Immediately withdrawn from the market.

        (f)    Licensee shall permit Licensor to inspect Licensee's
               manufacturing operations, testing and payroll records (including
               those operations and records of any supplier or manufacturer
               approved pursuant to Paragraph 10.(b) below) with respect to the
               Licensed Products.

        (g)    If any changes or modifications are required to be made to any
               material submitted to Licensor for its written approval in order
               to ensure compliance with Licensor's specifications or standards
               of quality, Licensee agrees promptly to make such changes or
               modifications.

        (h)    Subsequent to final approval, no fewer than fifty (50) production
               samples of Licensed Products will be sent to Licensor, to ensure
               quality control simultaneously upon distribution to the public.
               In addition, Licensee shall provide Licensor with fifteen (15)
               catalogs which display all of Licensee's products, not just the
               Licensed Products. Further, Licensor shall have the right to
               purchase any and all Licensed Products in any quantity at the
               maximum discount price Licensee charges its best customer.

        (i)    To avoid confusion of the public, Licensee agrees not to
               associate other characters or properties with the Licensed
               Property on the Licensed Products or in any packaging,
               promotional or display materials unless Licensee receives
               Licensor's prior written approval. Furthermore, Licensee agrees
               not to use the Licensed Property (or any component thereof) on
               any business sign, business cards, stationery or forms, nor as
               part of the name of Licensee's business or any division thereof.

        (j)    Licensee shall use its best efforts to notify its customers of
               the requirement that Licensor has the right to approve all
               promotional, display and advertising material pursuant to this
               Agreement.

        (k)    It is understood and agreed that any animation used in electronic
               media, including but not limited to animation for television
               commercials and character voices for radio commercials, shall be
               produced by Warner Bros. Animation and/or the Warner/Blanc Audio
               Library pursuant to a separate agreement between Licensee and
               Warner Bros. Animation and/or the Warner/Blanc Audio Library,
               subject to Warner Bros. Animation and/or the Warner/Blanc Audio
               Library customary rates. Any payment made to Warner Bros.
               Animation and/or the Warner/Blanc Audio Library for such
               animation or character voices shall be in addition to and shall
               not offset the Guaranteed Consideration set forth in Paragraph
               1.(d).

                                       17
<PAGE>
        (l)    Licensor's approval of Licensed Products (including, without
               limitation, the Licensed Products themselves as well as
               promotional, display and advertising materials) shall in no way
               constitute or be construed as an approval by Licensor of
               Licensee's use of any trademark, copyright and/or other
               proprietary materials not owned by Licensor.

        (m)    All Licensed Products must be submitted for approval as set forth
               above to Licensor's Brand Assurance Department for the Territory.
               Licensor's approval of products licensed under any other
               agreement between Licensor and/or its affiliated companies and
               Licensee and/or its affiliated companies shall not constitute an
               approval of any Licensed Products for distribution in the
               Territory hereunder.

10.     DISTRIBUTION; SUBLICENSE MANUFACTURE:

        (a)    Within the Distribution Channels set forth in Paragraph 1.(h)
               hereof, Licensee shall sell the Licensed Products either to
               jobbers, wholesalers, distributors or retailers for sale or
               resale and distribution directly to the public. Unless explicitly
               set forth in Paragraph 1.(h) hereof, Licensee shall not sell the
               Licensed Products through any cable home shopping service or
               through electronic media, including on any on- line network or
               service. If Licensee sells or distributes the Licensed Products
               at a special price, directly or indirectly, to itself, including
               without limitation, any subsidiary of Licensee or to any other
               person, firm, or corporation affiliated with Licensee or its
               officers, directors or major stockholders, for ultimate sale to
               unrelated third parties, Licensee shall pay Royalties with
               respect to such sales or distribution, based upon the price
               generally charged the trade by Licensee.

        (b)    Except as specifically permitted hereunder, Licensee shall not be
               entitled to sublicense any of its rights under this Agreement. In
               the event Licensee is not the manufacturer of the Licensed
               Products, Licensee shall, subject to the prior written approval
               of Licensor, which approval shall not be unreasonably withheld,
               be entitled to utilize a third party manufacturer in connection
               with the manufacture and production of the Licensed Products,
               provided that such manufacturer shall execute a letter in the
               form of Exhibit 1 attached hereto and by this reference made a
               part hereof. In such event, Licensee shall remain primarily
               obligated under all of the provisions of this Agreement and any
               default of this Agreement by such manufacturer shall be deemed a
               default by Licensee hereunder. In no event shall any such third
               party manufacturer agreement include the right to grant any
               rights to subcontractors.

        (c)    In the event the Territory or part thereof, now or hereafter, is
               a member state of the European Economic Area (the "EEA"), nothing
               in this Agreement shall prevent Licensee from supplying
               unsolicited orders from customers having registered offices
               outside the Territory and/or outside the Distribution Channels
               but in the EEA, provided that Licensee shall not pursue an active
               policy of selling or

                                       18
<PAGE>
               marketing the Licensed Products and/or Licensed Property outside
               the Territory and/or Distribution Channels but in the EEA.

11.     GOOD WILL: Licensee recognizes the great value of the publicity and good
        will associated with the Licensed Property and, acknowledges that: (i)
        such good will is exclusively that of Licensor; and (ii) the Licensed
        Property has acquired a secondary meaning as Licensor's trademarks
        and/or identifications in the mind of the purchasing public. Licensee
        further recognizes and acknowledges that a breach by Licensee of any of
        its covenants, agreements or undertakings hereunder will cause Licensor
        irreparable damage, which cannot be readily remedied in damages in an
        action at law, and may, in addition thereto, constitute an infringement
        of Licensor's copyrights, trademarks and/other proprietary rights in,
        and to the Licensed Property, thereby entitling Licensor to equitable
        remedies and costs.

12.     LICENSOR'S WARRANTIES AND REPRESENTATIONS:

        Licensor represents and warrants to Licensee that:

        (a)    It has, and will have throughout the Term of this Agreement, the
               right to license the Licensed Property to Licensee in accordance
               with the terms and provisions of this Agreement; and

        (b)    The making of this Agreement by Licensor does not violate any
               agreements, rights or obligations of any person, firm or
               corporation.

13.     LICENSEE'S WARRANTIES AND REPRESENTATIONS:

        Licensee represents and warrants to Licensor that, during the Term and
thereafter:

        (a)    It will not attack the title of Licensor (or third parties that
               have granted rights to Licensor) in and to the Licensed Property
               or any copyright or trademarks pertaining thereto, nor will it
               attack the validity of the license granted hereunder;

        (b)    It will not harm, misuse or bring into disrepute the Licensed
               Property, but on the contrary, will maintain the value and
               reputation thereof to the best of its ability;

        (c)    It will manufacture, sell, promote and distribute the Licensed
               Products in an ethical manner and in accordance with the terms
               and intent of this Agreement, and in compliance with all
               applicable government regulations and industry standards;

        (d)    It will not create any expenses chargeable to Licensor without
               the prior written approval of Licensor in each and every
               instance. It will not cause or allow any liens or encumbrances to
               be placed against the Licensed Property;

                                       19
<PAGE>
        (e)    It will protect to the best of its ability its right to
               manufacture, sell, promote, and distribute the Licensed Products
               hereunder;

        (f)    It will at all times comply with all government laws and
               regulations, including but not limited to product safety, food,
               health, drug, cosmetic, sanitary or other similar laws, and all
               voluntary industry standards relating or pertaining to the
               manufacture, sale, advertising or use of the Licensed Products,
               and shall maintain its appropriate customary high quality
               standards during the Term hereof. It shall comply with any
               regulatory agencies which shall have jurisdiction over the
               Licensed Products and shall procure and maintain in force any and
               all permissions, certifications and/or other authorizations from
               governmental and/or other official authorities that may be
               required in response thereto. Each Licensed Product and component
               thereof distributed hereunder shall comply with all applicable
               laws, regulations and voluntary industry standards. Licensee
               shall follow reasonable and proper procedures for testing that
               all Licensed Products comply with such laws, regulations and
               standards. Licensee shall permit Licensor or its designees to
               inspect testing records and procedures with respect to the
               Licensed Products for compliance. Licensed Products that do not
               comply with all applicable laws, regulations and standards shall
               automatically be deemed unapproved and immediately taken off the
               market;

        (g)    It shall, upon Licensor's request, provide credit information to
               Licensor including, but not limited to, fiscal year-end financial
               statements (profit-and-loss statement and balance sheet) and
               operating statements;

        (h)    It will, pursuant to Licensor's instructions, duly take any and
               all necessary steps to secure execution of all necessary
               documentation for the recordation of itself as user of the
               Licensed Property in any jurisdiction where this is required or
               where Licensor reasonably requests that such recordation shall be
               effected. Licensee further agrees that it will at its own expense
               cooperate with Licensor in cancellation of any such recordation
               at the expiration of this Agreement or upon termination of
               Licensee's right to use the Licensed Property. Licensee hereby
               appoints Licensor its Attorney-in-Fact for such purpose;

        (i)    It will not deliver or sell Licensed Products outside the
               Territory or knowingly sell Licensed Products to a third party
               for delivery outside the Territory, subject to Paragraph 10.(c)
               hereof;

        (j)    It will not use any labor that violates any local labor laws,
               including all wage and hour laws, laws against discrimination and
               that it will not use prison, slave or child labor in connection
               with the manufacture of the Licensed Products;

        (k)    It shall at all times comply with all manufacturing, sales,
               distribution, retail and marketing policies and strategies
               promulgated by Licensor from time-to-time; and

                                       20
<PAGE>
        (1)    If requested by Licensor to do so, it will utilize specific
               design elements of the Licensed Property provided to Licensee by
               Licensor on hangtags, labels, and other materials.

14.     TERMINATION BY LICENSOR:

        (a)    Licensor shall have the right to terminate this Agreement without
               prejudice to any rights which it may have, whether pursuant to
               the provisions of this Agreement, or otherwise in law, or in
               equity, or otherwise upon the occurrence of any one or more of
               the following events (herein called "defaults"):

               (i)    Licensee defaults in the performance of any of its
                      obligations provided for in this Agreement; or

               (ii)   Licensee shall have failed to deliver to Licensor or to
                      maintain in full force and effect the insurance referred
                      to in Paragraph 7.(c) hereof; or

               (iii)  Licensee shall fail to make any payments due hereunder on
                      the date due; or

               (iv)   Licensee shall fail to deliver any of the statements
                      required herein or to give access to the premises and/or
                      license records pursuant to the provisions hereof to
                      Licensor's authorized representatives for the purposes
                      permitted hereunder; or

               (v)    Licensee shall fail to comply with any laws, regulations
                      or voluntary industry standards as provided in Paragraph
                      13.(f) or any governmental agency or other body, office or
                      official vested with appropriate authority finds that the
                      Licensed Products are harmful or defective in any way,
                      manner or form, or are being manufactured, sold or
                      distributed in contravention of applicable laws,
                      regulations or standards, or in a manner likely to cause
                      harm; or

               (vi)   Licensee shall be unable to pay its debts when due, or
                      shall make any assignment for the benefit of creditors, or
                      shall file any petition under the bankruptcy or insolvency
                      laws of any jurisdiction, county or place, or shall have
                      or suffer a receiver or trustee to be appointed for its
                      business or property, or be adjudicated a bankrupt or an
                      insolvent; or

               (vii)  Licensee does not commence in good faith to manufacture,
                      distribute and sell each Licensed Products and utilize
                      each character set forth in the Licensed Property
                      ("Character") throughout the Territory and the
                      Distribution Channels on or before the Marketing Date and
                      thereafter fails to diligently and continuously
                      manufacture, distribute and sell each of the

                                       21
<PAGE>
                      Licensed Products and utilize each Character throughout
                      the Territory. Such default and Licensor's resultant right
                      of termination (or recapture) shall only apply to the
                      specific Character(s), the specific Licensed Products, the
                      specific country of the Territory and/or the specific
                      Distribution Channel, which or wherein Licensee fails to
                      meet said Marketing Date requirement; or

               (viii) Licensee shall manufacture, sell or distribute, whichever
                      first occurs, any of the Licensed Products(s) without the
                      prior written approval of Licensor as provided in
                      Paragraph 9 hereof. Notwithstanding the foregoing, in the
                      event Licensee has manufactured product without Licensor's
                      approval and has not sold or otherwise distributed such
                      unapproved product, this Agreement shall not terminate
                      provided that all such unapproved product is immediately
                      destroyed and Licensee provides a certificate of
                      destruction to Licensor; or

               (ix)   Saul Gamoran is no longer an executive officer of
                      Licensee; or

               (x)    A manufacturer approved pursuant to Paragraph 10.(b)
                      hereof shall sell Licensed Products to parties other than
                      Licensee or engage in conduct, which conduct if engaged in
                      by Licensee would entitle Licensor to terminate this
                      Agreement; or

               (xi)   Licensee delivers or sells Licensed Products outside the
                      Territory or knowingly sells Licensed Products(s) to a
                      third party who Licensee knows intends to, or who Licensee
                      reasonably should suspect intends to, sell or deliver such
                      Licensed Products outside the Territory, except as
                      provided for in Paragraph 10.(c) above; or

               (xii)  Licensee uses any labor that violates any local labor laws
                      and/or it uses prison, slave or child labor in connection
                      with the manufacture of the Licensed Products; or

               (xiii) Licensee has made a material misrepresentation or has
                      omitted to state a material fact necessary to make the
                      statements not misleading.

        (b)    In the event any of these defaults occur Licensor shall give
               notice of termination in writing to Licensee by facsimile and
               certified mail. Licensee shall have the number of days specified
               as follows from the date of giving notice in which to correct the
               default (except subdivisions (vii), (viii), (xi) and (xiii) above
               which are not curable): for subdivisions (iii), (iv) (x) and
               (xii): ten (10) days; for subdivisions (ii) , (v) and (vi) :
               fifteen (15) days; for all other subdivisions: thirty (30) days;
               and failing such, this Agreement shall thereupon immediately
               terminate, and any and all payments then or later due from
               Licensee hereunder (including Guaranteed

                                       22
<PAGE>
               Consideration) shall then be promptly due and payable in full and
               no portion of those prior payments shall be repayable to
               Licensee.

15.     FINAL STATEMENT UPON TERMINATION OR EXPIRATION:  Licensee shall
        deliver, as soon as practicable, but not later than thirty (30) days
        following expiration or termination of this Agreement, a statement
        indicating the number and description of Licensed Products on hand
        together with a description of all advertising and promotional materials
        relating thereto. Following expiration or termination of this Agreement,
        Licensee shall immediately cease any and all manufacturing of the
        Licensed Product. However, if Licensee has complied with all the terms
        of this Agreement, including, but not limited to, complete and timely
        payment of the Guaranteed Consideration and Royalty Payments, then
        Licensee may continue to distribute and sell its remaining inventory for
        a period not to exceed ninety (90) days following such termination or
        expiration (the "Sell-Off Period"), subject to payment of applicable
        Royalties thereto. In no event, however, may Licensee distribute and
        sell during the Sell-off Period an amount of Licensed Products that
        exceeds the average amount of Licensed Products sold during any
        consecutive ninety (90) day period during the Term. In the event this
        Agreement is terminated by Licensor for any reason under this Agreement,
        Licensee shall be deemed to have forfeited its Sell-Off Period. If
        Licensee has any remaining inventory of the Licensed Products following
        the Sell-Off Period, Licensee shall, at Licensor's option, make
        available such inventory to Licensor for purchase at or below cost,
        deliver up to Licensor for destruction said remaining inventory or
        furnish to Licensor an affidavit attesting to the destruction of said
        remaining inventory. Licensor shall have the right to conduct a physical
        inventory in order to ascertain or verify such inventory and/or
        statement. In the event that Licensee refuses to permit Licensor to
        conduct such physical inventory, Licensee shall forfeit its right to the
        Sell-Off Period hereunder or any other rights to dispose of such
        inventory. In addition to the forfeiture, Licensor shall have recourse
        to all other legal remedies available to it.

16.     NOTICES: Except as otherwise specifically provided herein, all notices
        which either party hereto is required or may desire to give to the other
        shall be given by addressing the same to the other at the address set
        forth above, with a copy to WBCP (U.K.) LTD. at the address set forth in
        Paragraph 5.(b) above, or at such other address as may be designated in
        writing by any such party in a notice to the other given in the manner
        prescribed in this paragraph. All such notices shall be sufficiently
        given when the same shall be deposited so addressed, postage prepaid, in
        the United States mail and/or when the same shall have been delivered,
        so addressed, by facsimile or by overnight delivery service and the date
        of transmission by facsimile, receipt of overnight delivery service or
        two business days after mailing shall for the purposes of this Agreement
        be deemed the date of the giving of such notice.

17.     NO PARTNERSHIP, ETC.: This Agreement does not constitute and shall not
        be construed as constitution of a partnership or joint venture between
        Licensor and Licensee. Neither party shall have any right to obligate or
        bind the other party in any manner

                                       23
<PAGE>
        whatsoever, and nothing herein contained shall give, or is intended to
        give, any rights of any kind to any third persons.

18.     NO SUBLICENSING/NON-ASSIGNABILITY: This Agreement shall bind and inure
        to the benefit of Licensor, its successors and assigns. This Agreement
        is personal to Licensee. Licensee shall not sublicense, franchise or
        delegate to third parties its rights hereunder (except as set forth in
        Paragraph 10.(b) hereof). Neither this Agreement nor any of the rights
        of Licensee hereunder shall be sold, transferred or assigned by Licensee
        and no rights hereunder shall devolve by operation of law or otherwise
        upon any receiver, liquidator, trustee or other party.

19.     *REDACTED*

20.     CONSTRUCTION: This Agreement shall be construed in accordance with the
        laws of the State of California of the United States of America without
        regard to its conflicts of laws provisions.

21.     WAIVER, MODIFICATION ETC.: No waiver, modification or cancellation of
        any term or condition of this Agreement shall be effective unless
        executed in writing by the party charged therewith. No written waiver
        shall excuse the performance of any acts other than those specifically
        referred to therein. The fact that the Licensor has not previously
        insisted upon Licensee expressly complying with any provision of this
        Agreement shall not be deemed to be a waiver of Licensor's future right
        to require compliance in respect thereof and Licensee specifically
        acknowledges and agrees that the prior forbearance in respect of any
        act, term or condition shall not prevent Licensor from subsequently
        requiring full and complete compliance thereafter. If any term or
        provision of this Agreement is held to be invalid or unenforceable by
        any court of competent jurisdiction or any other authority vested with
        jurisdiction, such holding shall not affect the validity or
        enforceability of any other term or provision hereto and this Agreement
        shall be interpreted and construed as if such term or provision, to the
        extent the same shall have been held to be invalid, illegal or
        unenforceable, had never been contained herein. Headings of paragraphs
        herein are for convenience only and are without substantive
        significance.

22.     ACCEPTANCE BY LICENSOR: This instrument when signed by Licensee shall be
        deemed an application for license and not a binding agreement unless and
        until accepted by Warner Bros. Consumer Products by signature of a duly
        authorized officer and the delivery of such a signed copy to Licensee.
        The receipt by Warner Bros. Consumer Products of any check or other
        consideration given by Licensee and/or delivery of any material by
        Warner Bros. Consumer Products to Licensee shall not be deemed an
        acceptance by Warner Bros. Consumer Products of this application. The
        foregoing shall apply to any documents relating to renewals or
        modifications hereof.

                                       24
<PAGE>
This Agreement shall be of no force or effect unless and until it is signed by
all of the parties listed below:


AGREED AND ACCEPTED:                                 AGREED AND ACCEPTED:

LICENSOR:                                            LICENSEE:

WARNER BROS. CONSUMER PRODUCTS,                      PLAY-BY-PLAY TOYS
A DIVISION OF TIME WARNER ENTERTAINMENT              NOVELTIES, INC.
COMPANY L.P., ON BEHALF OF ITSELF AND AS
AGENT FOR WARNER BROS., A DIVISION OF
TIME WARNER ENTERTAINMENT COMPANY L.P.


By:/S/ GARY R. SIMON                                 By:/S/ SAUL GAMORAN
    Gary R. Simon                                       Saul Gamoran
    Vice President, Legal Affairs                       Executive Vice President
                                                        and General Counsel

Date:  1/27/98                                       Date:  1/27/98

                                       25
<PAGE>

          SCHEDULE A, CHART #1, SCHEDULE A, CHART #2, AND SCHEDULES A-1
          THROUGH D-15, INCLUSIVE, HAVE BEEN OMITTED HEREFROM AND FILED
             SEPARATELY WITH THE COMMISSION BASED UPON A REQUEST FOR
                             CONFIDENTIAL TREATMENT.

                                       26
<PAGE>
                               #68116 - EXHIBIT 1


WARNER BROS. CONSUMER PRODUCTS
4000 Warner Blvd.
Triangle Bldg. - 3rd Floor
Burbank, CA  91522

RE:                                         APPROVAL OF THIRD PARTY MANUFACTURER

Gentlemen:

    This letter will serve as notice to you that pursuant to Paragraph 10.(b) of
the License Agreement dated _____________________, between WARNER BROS., A
DIVISION OF TIME WARNER ENTERTAINMENT COMPANY L.P. and PLAY-BY-PLAY TOYS &
NOVELTIES, INC. ("Licensee"), we have been engaged as the manufacturer for
Licensee in connection with the manufacture of Licensed Products as defined in
the aforesaid License Agreement. We hereby acknowledge that we may not
manufacture Licensed Products for, or sell or distribute Licensed Products to,
anyone other than Licensee. We hereby further acknowledge that we have received
a copy and are cognizant of the terms and conditions set forth in said License
Agreement and hereby agree to observe those provisions of said License Agreement
which are applicable to our function as manufacturer of the Licensed Products.
It is expressly understood that we are obligated to comply with all local laws,
including without limitation, labor laws, wage and hour laws and
anti-discrimination laws and that you or your representatives shall, at anytime,
have the right to inspect our facilities and review our records to ensure
compliance therewith. It is understood that this engagement is on a royalty free
basis and that we may not subcontract any of our work without your prior written
approval.

    We understand that our engagement as the manufacturer for Licensee is
subject to your written approval. We request, therefore, that you sign in the
space below, thereby showing your acceptance of our engagement as aforesaid.

                                       27
<PAGE>
                                               Very truly yours,

                                               _________________________ 
                                               Manufacturer/Company Name


                                               By:______________________
                                                     signature

                                               _________________________ 
                                               printed name

AGREED TO AND ACCEPTED:                        _________________________
                                                     address
WARNER BROS. CONSUMER PRODUCTS,
A DIVISION OF TIME WARNER
ENTERTAINMENT COMPANY, L.P.                    _________________________
                                                     dated

                                               _________________________
By:____________________________                product(s) manufacturing
      Gary R. Simon
      Vice President, Legal Affairs

   ___________________________
      dated

                                       28
<PAGE>
                               #68116 - EXHIBIT 2

                             CONTRIBUTOR'S AGREEMENT


I, __________________________________, the undersigned ("Contributor"), have
been engaged by _________________________ ("Licensee") to work on or contribute
to the creation of Licensed Products, described as
__________________________________________, by Licensee under an agreement
between Licensee and Warner Bros., a division of Time Warner Entertainment
Company L.P., c/o Warner Bros. Consumer Products, a division of Time Warner
Entertainment Company L.P. ("Warner"), dated ________________________.

I understand and agree that the Licensed Products, and all artwork or other
results of my services for Licensee in connection with such Licensed Products
("Work") is a "work made for hire" for Warner and that all right, title and
interest in and to the Work shall vest and remain with Warner. I reserve no
rights therein. Without limiting the foregoing, I hereby assign and transfer to
Warner all other rights whatsoever, in perpetuity throughout the universe which
I may have or which may arise in me or in connection with the Work. I hereby
waive all moral rights in connection with such Work together with any other
rights which are not capable of assignment. I further agree to execute any
further documentation relating to such transfer or waiver or relating to such
Work at the request of Warner or Licensee, failing which Warner is authorized to
execute same as my Attorney-in-Fact.


CONTRIBUTOR:


By:

Date:


WARNER BROS. CONSUMER PRODUCTS:



By:

Date:

                                       29
<PAGE>
                                    EXHIBIT 3
                            LICENSE AGREEMENT #68116

EUROPE, MIDDLE EAST AND AFRICA:

United Kingdom, Eire, France, Germany, Italy, Spain, Portugal, Belgium, The
Netherlands, Luxembourg, Greece, Denmark, Sweden, Finland, Austria, Norway,
Iceland, Liechtenstein, Switzerland, Turkey, Poland, Czech Republic, Slovak
Republic, Hungary, Bulgaria, Romania, Albania, Croatia, Slovenia,
Bosnia-Herzegovina, Montenegro, Kosovo, Macedonia, Serbia, Vojvodina Latvia,
Estonia, Lithuania, Russia, Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan,
Kyrgystan, Moldova, Tajikistan, Turkmenistan, Ukraine, Uzbekistan, Bahrain,
Cyprus, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar,
Republic of Yemen, South Yemen, Saudi Arabia, Syria, United Arab Emirates,
Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Central
African Republic, Chad, Congo, Djibouti, Egypt, Equatorial Guinea, Ethiopia,
Gabon, Gambia, Ghana, Guinea, Guinea Bissau, Ivory Coast, Kenya, Lesotho,
Liberia, Libya, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger,
Rwanda, Senegal, Sierra Leone, Somalia, South Africa, Sudan, Swaziland,
Tanzania, Togo, Tunisia, Uganda, Western Sahara, Zaire, Zambia, Zimbabwe.

                                       30
<PAGE>
              EXHIBITS 4 AND 5 HAVE BEEN OMITTED HEREFROM AND FILED
             SEPARATELY WITH THE COMMISSION BASED UPON A REQUEST FOR
                             CONFIDENTIAL TREATMENT.

                                       31


                                                                   EXHIBIT 10.14

         CERTAIN PORTIONS OF THIS EXHIBIT, MARKED AS "*REDACTED*," HAVE
               BEEN OMITTED HEREFROM AND FILED SEPARATELY WITH THE
           COMMISSION BASED UPON A REQUEST FOR CONFIDENTIAL TREATMENT.


                         RETAIL LICENSE - LATIN AMERICA
                         WARNER BROS. CONSUMER PRODUCTS

                                     #90248

LICENSE AGREEMENT made January 1, 1998 by and between WARNER BROS., A DIVISION
OF TIME WARNER ENTERTAINMENT COMPANY L.P., c/o Warner Bros. Consumer Products, a
Division of Time Warner Entertainment Company L.P., whose address is 4000 Warner
Blvd., Burbank, CA 91522 (hereinafter referred to as "LICENSOR") and
PLAY-BY-PLAY TOYS & NOVELTIES, INC., whose address is 4400 Tejasco, San Antonio,
TX 78218-0267, c/o 1000 2nd Avenue, Suite 1401, Seattle, WA 98104, Attention:
Saul Gamoran (hereinafter referred to as "LICENSEE").

                                     W I T N E S S E T H :

The parties hereto mutually agree as follows:

1.      DEFINITIONS: As used in this Agreement, the following terms shall have
        the following respective meanings:

        (a)    "LICENSED PROPERTY": As defined in Schedules A-1 through C-13
               (which are *REDACTED*) as set forth below, attached hereto and
               incorporated by reference:

               (i)    PROPERTIES A  (ALL ARTICLES):
                      Schedule A-1 (*REDACTED*):   Looney Tunes
                      Schedule A-2 (*REDACTED*):   Animaniacs

               (ii)   PROPERTIES B  (ALL  ARTICLES):
                      Schedule B-3 (*REDACTED*):   Scooby Doo
                      Schedule B-4 (*REDACTED*):   Tom & Jerry
                      Schedule B-5 (*REDACTED*):   The Flintstones
                      Schedule B-6 (*REDACTED*):   Yogi Bear
                      Schedule B-7 (*REDACTED*):   Top Cat
                      Schedule B-8 (*REDACTED*):   The Jetsons
                      Schedule B-9 (*REDACTED*):   Wacky Races


                                        1
<PAGE>
                      In addition, the Licensed Property shall include use of
                      the Cartoon Network Logo, to be used only in conjunction
                      with one (1) or more Properties B and subject to
                      Licensor's prior written approval on a case-by-case basis.
                      It is understood and agreed that no additional royalties
                      shall be paid to Licensor for use of the Cartoon Network
                      Logo as set forth herein.

               (iii) PROPERTIES C (ARTICLES 4 ONLY):
                      Schedule C-10 (*REDACTED*):  Batman Animated Series/Comics
                      Schedule C-11 (*REDACTED*):  Superman Animated
                                                   Series/Comics/
                                                   "Superman V" Motion Picture
                      Schedule C-12 (*REDACTED*):  Baby Looney Tunes
                      Schedule C-13 (*REDACTED*):  Quest for Camelot

        (b) "TERRITORY": The region of Latin America, as defined on the attached
Exhibit 3.

        (c) "LICENSED PRODUCT(S)":

               (i)    ARTICLES 1 "STANDARD PLUSH":

                      *REDACTED*

               (ii) ARTICLES 2 "FEATURE PLUSH":

                      *REDACTED*

               (iii) ARTICLES 3 "OTHER PLUSH":

                      *REDACTED*

               (iv) ARTICLES 4 "HOUSEWARES":

                      *REDACTED*

               Articles 1, 2, 3 and 4 as defined above shall be referred to
               separately and collectively herein as the "Licensed Product(s)."

                      *REDACTED*

        (d) "GUARANTEED CONSIDERATION":

               (i)    The sum of *REDACTED* U.S. Dollars ($USD *REDACTED*),
                      which shall be allocated among the Licensed Properties,
                      the Licensed Products

                                        2
<PAGE>
                      and the Distribution Channels and payable according to the
                      payment schedules set forth in Schedules A-1 through D-15
                      (which are *REDACTED*).

                             *REDACTED*
                      The Royalties payable by Licensee hereunder shall offset
                      the amounts set forth above for such Property and Article.
                      Licensor acknowledges that the Unrecouped Balances have
                      been paid by Licensee.

               (ii) It is hereby understood and agreed that:

                      1.     Licensee shall provide Licensor a security
                             instrument in the form of an irrevocable insurance
                             bond in the amount of *REDACTED* DOLLARS
                             ($*REDACTED*) (the "Security Instrument") of which
                             (a) *REDACTED* Dollars ($*REDACTED*) shall be
                             security against the Guaranteed Consideration for
                             this Agreement and (b) *REDACTED* Dollars
                             ($*REDACTED*) shall be security against the
                             Guaranteed Consideration for License Agreement
                             #68116 between Licensor and Licensee for the
                             region of Europe, Middle East and Africa
                             (including all Guaranteed Consideration amounts
                             set forth on Schedules A through D-15 (which are
                             *REDACTED*) attached thereto), it being expressly
                             understood that there shall be only one (1)
                             Security Instrument for the two (2) Agreements.
                             The Security Instrument shall be in a form
                             acceptable to Licensor and shall be issued from an
                             institution acceptable to Licensor, such
                             acceptances not to be unreasonably withheld.
                             Delivery of the Security Instrument to Licensor
                             shall be no later than thirty (30) days after
                             Licensee's execution of this Agreement. The
                             Security Instrument shall have a term concurrent
                             with the Term of this Agreement and shall be
                             self-liquidating to the amount of the Guaranteed
                             Consideration remaining at the conclusion of the
                             Term. The Security Instrument shall be reduced
                             during the Term on a dollar for dollar basis as
                             Licensee makes payments during the Term. Upon
                             payment to Licensor of the total amount of the
                             Guaranteed Consideration, the Security Instrument
                             shall terminate;

                      2.     All payments hereunder shall be made in U.S. 
                             Dollars; and

                      3.     *REDACTED*

        (e) "TERM": January 1, 1998 through December 31, 2000.


                                        3
<PAGE>
        (f)    "MARKETING DATES": "Marketing Date" shall mean the latest date
               the Licensed Products shall be made available to the trade or to
               the public, whichever applies, as set forth for each Article in
               Schedules A, Chart #1 (which is *REDACTED*).

        (g)    "ROYALTY RATE": Licensee shall pay to Licensor the following sums
               as applicable (the "Royalties"): *REDACTED*

        (h)    "DISTRIBUTION CHANNELS": Licensee may distribute the Licensed
               Products through the Distribution Channels (as defined below)
               applicable to each such Licensed Product as set forth below:

                      *REDACTED*

               The Distribution Channels shall be defined as follows:

                      *REDACTED*

        (i)    "AUTHORIZED DISTRIBUTORS": Licensee and Licensor agree that
               Licensee shall be permitted to utilize third-party distributors
               within specific countries in the Territory ("Authorized
               Distributors"), which shall have the right to import,
               manufacture, distribute and/or sell Licensed Products, subject to
               Licensor's prior written approval in each case. Licensee agrees
               that with each request for such approval it shall submit a
               comprehensive annual business plan relating to the distribution
               and sales of the Licensed Products. No approval, rejection and/or
               modification of such annual business plan required by Licensor
               shall constitute a guarantee for economic benefit to Licensee
               and/or the Authorized Distributor or shall constitute liability
               on the part of Licensor for any aspect of Licensee's business.

        (j)    "THIRD PARTY LICENSES": Licensee acknowledges that all rights
               hereunder are subject to the rights of pre-existing licensees
               under third party licenses as listed in Exhibit 4 hereto
               (*REDACTED*) (the "Third Party Licenses"), including but not
               limited to such pre-existing licensees which have been granted
               distribution rights in parts of the Territory for products
               identical to Articles 1, 2 and 3. Licensee agrees that it and its
               affiliated companies shall not distribute and sell such Articles
               1, 2 and 3 in such parts of the Territory; however Licensee shall
               have the right to negotiate with such licensees with the purpose
               of acting as the manufacturer for such licensees.

        (k)    "RECAPTURE RIGHTS": In the event Licensee fails to market any of
               the Licensed Products and/or any of the countries in the
               Territory and/or any of the Licensed Properties and or any of the
               Distribution Channels three (3) months after the Marketing Date,
               Licensor shall have the right to recapture such Licensed Product,
               country, Licensed Property and/or Distribution Channel from the
               rights granted

                                        4
<PAGE>
               under this Agreement without obligation to Licensee. Such
               recapture may take place on a Property-by-Property, Licensed
               Product-by-Licensed Product, country-by-country and/or
               Distribution Channel-by-Distribution Channel basis.

        (l) "LICENSEE'S COMMITMENTS":

               (i)    PROMOTIONAL COMMITMENT: Licensee agrees that throughout
                      the Term it shall spend a minimum of *REDACTED* percent
                      (*REDACTED*%) of its total Net Sales in each of the
                      countries in the Territory on promotional and advertising
                      activities in each such country (the "Promotional
                      Commitment"). The Promotional Commitment shall include, as
                      a minimum, television advertising for Articles 2 in the
                      following countries: *REDACTED*, with a total minimum
                      value of *REDACTED* percent (*REDACTED*%) of the total
                      Promotional Commitment for each country. Monies spent by
                      Licensee for Trade Fairs (as defined below) shall not be
                      taken into account to determine the Promotional
                      Commitment. Licensee shall submit reports on a quarterly
                      basis as set forth in Paragraph 5.(a) with respect to the
                      Promotional Commitment and Licensor shall Have the right
                      to inspect and/or audit Licensee's books and records with
                      respect to the Promotional Commitment under the terms and
                      conditions of Paragraph 6 hereof.

               (ii) STAFFING COMMITMENT: Licensee agrees that it shall:

                      1.     appoint dedicated sales and marketing managers to 
                             oversee the sales and marketing of the Licensed 
                             Products in the Territory; and

                             *REDACTED*

                      3.     appoint dedicated staff to manage and enhance
                             product development and production control (as such
                             terms are commonly understood in the industry) of
                             the Licensed Products.

               (iii)  TRADE FAIRS: Licensee shall present the Licensed Products
                      at such trade fairs as are submitted to and approved by
                      Licensor prior to the Marketing Date (the "Trade Fairs").
                      Licensee's affiliates and/or Authorized Distributors shall
                      have sections of its booth solely dedicated to the
                      Licensed Properties and the Licensed Products at the Trade
                      Fairs, with the exception of Trade Fairs in Developing
                      Markets, where Licensee shall dedicate sections of its
                      booth to the Licensed Properties and the Licensed Products

                                        5
<PAGE>
                      together with other products. "Developing Markets" shall
                      be such countries as are submitted-to and approved by
                      Licensor for such definition prior to the Marketing Date.

        (m)    LICENSOR'S STAFFING COMMITMENT: Licensor shall designate an
               employee with primary responsibility for the administration of
               this License Agreement.

2.      GRANT OF LICENSE:

        (a)    Subject to the restrictions, limitations, reservations and
               conditions and Licensor's approval rights set forth in this
               Agreement and to pre-existing Third Party Licenses in the
               Territory, Licensor hereby grants to Licensee and Licensee hereby
               accepts for the Term of this Agreement, a license to utilize the
               Licensed Property solely on or in connection with the
               manufacture, distribution and sale of the Licensed Products as
               specified above for the ultimate distribution to the public
               throughout the Territory *REDACTED*.

        (b)    Without limiting any other approval rights of Licensor as
               contained herein, no television commercials may be utilized under
               this Agreement without the specific prior written approval of
               Licensor, such approval not to be unreasonably withheld.

3.      RESERVATION OF RIGHTS; PREMIUMS:

        (a)    Licensor reserves all rights not expressly conveyed to Licensee
               hereunder, and Licensor may grant licenses to others to use the
               Licensed Property, artwork and textual matter in connection with
               other uses, services and products without limitation.

        (b)    Notwithstanding anything to the contrary stated herein, Licensor
               specifically reserves the right, without limitation throughout
               the world, to itself use, or license any third party(s) of its
               choice to use the Licensed Property for the manufacture,
               distribution and sale of products similar or identical to those
               licensed herein in Paragraph 1.(c) above for sale through any
               catalogue(s) produced or distributed by or on behalf of Licensor
               or its affiliated companies, or for sale or distribution in any
               theaters or arenas, or for sale or distribution in any retail
               stores operated by or on behalf of Licensor, its affiliated
               companies or franchisees, or for sale or distribution in any
               theme/amusement parks operated by or on behalf of Licensor and
               its affiliated companies, including without limitation, the Six
               Flags and Movie World parks. In addition, Licensor reserves the
               right to allow Six Flags Corporation and Movie World to
               manufacture (or have manufactured by a third party) products
               similar or identical to those licensed herein for distribution or
               sale in theme and/or amusement parks owned or operated by both
               Six Flags Corporation and Movie World. Further, Licensor reserves
               the right to use, or

                                        6
<PAGE>
               license others to use, and/or manufacture products similar or
               identical to those licensed herein for use as premiums.

        (c)    Licensee specifically understands and agrees that no rights are
               granted herein with respect to the Warner Bros. "shield" logo or
               trademark, or any other trademark(s), logo(s) or copyrights owned
               by Licensor other than those specifically set forth above in the
               Licensed Property, it being understood that all rights in and to
               said properties are reserved exclusively to Licensor for use
               and/or licensing as it deems appropriate to third party(s) of its
               choice.

        (d)    Licensee agrees that it will not use, or knowingly permit the use
               of, and will exercise due care that its customers likewise will
               refrain from the use of, the Licensed Products as a premium,
               except with the prior written consent of Licensor, and that it
               shall not actively solicit orders for such use of the Licensed
               Products. Notwithstanding the foregoing, Licensor shall notify
               Licensee of any opportunities which may arise during the Term for
               Licensee to bid on and/or supply a third party promotional
               partner of Licensor's with Licensed Products for premium use
               within the Territory and Licensee shall have the right to do so
               hereunder. Subject to Licensor's prior written approval as
               aforesaid, Licensee shall pay to Licensor a sum equal to TWELVE
               PERCENT (12%) of all premium sales. For purposes of this
               paragraph, the term "premium" shall be defined as including, but
               not necessarily limited to, combination sales, free or
               self-liquidating items offered to the public in conjunction with
               the sale or promotion of a product or service, including traffic
               building or continuity visits by the consumer/customer, or any
               similar scheme or device, the prime intent of which is to use the
               Licensed Products in such a way as to promote, publicize and or
               sell the products, services or business image of the user of such
               item.

4.      CONSIDERATION:

        (a)    The Guaranteed Consideration paid by Licensee as set forth above
               shall be applied against such Royalties as are, or have become,
               due to Licensor. No part of such Guaranteed Consideration shall
               be repayable to Licensee. Royalties earned in excess of the
               Guaranteed Consideration applicable to the Term hereof shall not
               offset any Guaranteed Consideration required in respect of the
               succeeding renewal term (if any); likewise, Royalties earned in
               excess of the Guaranteed Consideration applicable to the renewal
               term (if any) shall not offset any Guaranteed Consideration
               applicable to any prior term.

        (b)    ROYALTY PAYMENTS: Licensee shall pay to Licensor a sum equal to
               the Royalty Rate as set forth above of all Net Sales by Licensee
               of the Licensed Products covered by this Agreement. The term "Net
               Sales" herein shall mean the gross invoice price billed
               customers, less

                                        7
<PAGE>
               (i)    actual quantity discounts and actual returns, but no
                      deductions shall be made for uncollectible accounts and
                      deductions for actual returns may not exceed five percent
                      (5%) of total sales; and

               (ii)   any sales, excise or value added taxes which are
                      separately stated and which are required to be collected
                      from customers and which are payable to tax authorities.
                      No deduction shall be taken in computing Net Sales for
                      taxes not described immediately above, including but not
                      limited to income taxes, withholding taxes or remittance
                      taxes.

               No costs incurred in the manufacture, sale, distribution,
               advertisement, or exploitation of the Licensed Products shall be
               deducted from any Royalties payable by Licensee.

        (c)    Royalties shall be reported and paid as set forth in Paragraph
               5.(a), except to the extent offset by Guaranteed Consideration
               theretofore remitted. It is a material term and condition of this
               Agreement that Royalty reports shall be broken down by (1)
               Licensed Product, (2) country, (3) Licensed Property and (4)
               Distribution Channel. In the event Licensee fails to do so,
               Licensor shall have the right to terminate this Agreement.
               Licensor shall also have the right to require Licensee to report
               on a retailer-by-retailer basis. Without prejudice to any other
               rights and remedies that Licensor may have, it is agreed that any
               Royalties due by Licensee accruing from sales of the Licensed
               Products outside the Territory and/or outside the applicable
               Distribution Channels shall not be offset against the Guaranteed
               Consideration.

        (d)    Licensee shall not have the right to cross-collateralize
               Royalties earned (1) between the Licensed Properties, (2) between
               the Distribution Channels, or (3) between Articles 1, 2 and 3
               collectively and Articles 4 (although Licensee may cross-
               collateralize between Articles 1, 2 and 3); however, Licensee
               shall have the right to set off accrued Royalties for a certain
               Licensed Property which exceed the portion of the Guaranteed
               Consideration allocated to such Licensed Property against the
               Unallocated Portion of the Guaranteed Consideration (as set forth
               in Schedule A, Chart #1 and in Schedules D-14 and D-15 (which are
               *REDACTED*) attached hereto). Royalties so accrued under any
               Licensed Property A or Licensed Property C may only be offset
               against the Unallocated Portion of the Guaranteed Consideration
               for Licensed Properties A and C; and Royalties so accrued under
               any Licensed Property B may only be offset against the
               Unallocated Portion of the Guaranteed Consideration for Licensed
               Properties B.

        (e)    Licensee will pay all taxes, customs, duties, assessments, excise
               except as provided in Subparagraph 4.(b)(ii), and other charges
               levied upon the importation of or

                                        8
<PAGE>
               assessed against the Licensed Product under this Agreement, as
               well as all Licensee's costs of doing business and Licensor shall
               have no liability therefor.

        (f)    In the event Licensee has earned Royalties in currencies other
               than in U.S. Dollars, then Licensee shall convert said amounts
               into U.S. Dollars based upon the exchange rate published by the
               Wall Street Journal as of the fifteenth (15th) day of the
               applicable month or if such day shall fall on a non-business day
               then as of the first business day following said fifteenth (15th)
               day.

5.      PERIODIC STATEMENTS:

        (a)    Within thirty (30) days after the initial shipment of the
               Licensed Products and promptly on the thirtieth (30th) day of
               every quarter thereafter, Licensee shall furnish to Licensor
               complete and accurate statements certified to be accurate by
               Licensee, or if a corporation, by an officer of Licensee, broken
               down into the categories set forth in Paragraph 4.(c) and showing
               with respect to all Licensed Products distributed and sold by
               Licensee during the preceding calendar quarter the (i) number of
               units; (ii) country in which manufactured, sold and/or to which
               shipped; (iii) Description (as such term is defined below) of the
               Licensed Products; (iv) gross sales price; and (v) itemized
               deductions from gross sales price, and net sales price together
               with any returns made during the preceding calendar quarter. Such
               statements shall be furnished to Licensor whether or not any of
               the Licensed Products have been sold during calendar quarters to
               which such statements refer. Licensee shall also include with
               each quarterly statement a statement which shows the amounts
               spent during such quarter with respect to the Promotional
               Commitment as defined in Paragraph 1.(m)(i). Receipt or
               acceptance by Licensor of any of the statements furnished
               pursuant to this Agreement or of any sums paid hereunder shall
               not preclude Licensor from questioning the correctness thereof at
               any time, and in the event that any inconsistencies or mistakes
               are discovered in such statements or payments, they shall
               immediately be rectified and the appropriate payments made by
               Licensee. Upon demand of Licensor, Licensee shall at its own
               expense, but not more than once in any twelve (12) month period,
               furnish to Licensor a detailed statement by an independent
               certified public accountant showing the (i) number of units; (ii)
               country in which manufactured, sold and/or to which shipped;
               (iii) Description of the Licensed Products; (iv) gross sales
               price; and (v) itemized deductions from gross sales price and net
               sales price of the Licensed Products covered by this Agreement
               distributed and/or sold by Licensee up to and including the date
               upon which Licensor has made such demand. For purposes of this
               subparagraph, the term "Description" shall mean a detailed
               description of the Licensed Products including the nature of each
               of the Licensed Products, any and all names and likenesses,
               whether live actors or animated characters, from the Licensed
               Property utilized on the Licensed Products and/or any related
               packaging and/or wrapping material, and any other components of
               the

                                        9
<PAGE>
               Licensed Property utilized on the Licensed Products and/or any
               related packaging and/or wrapping material. In the event Licensor
               is responsible for the payment of any additional third party
               participations based on Licensee not reporting by character name
               and likeness as provided above, Licensee shall be responsible for
               reimbursing Licensor for the full amount of all such third party
               claims, including without limitation, the participation itself,
               interest, audit and attorneys, fees. Licensee understands and
               agrees that it is a material term and condition of this Agreement
               that Licensee include the Description on all statements. In the
               event Licensee fails to do so, Licensor shall have the right to
               terminate this Agreement, in accordance with the provisions of
               Paragraph 14 herein.

        (b) The statements and payments required hereunder shall be delivered
to:

                      WARNER BROS. CONSUMER PRODUCTS
                      4000 Warner Boulevard
                      Bridge Building, 4th Floor
                      Burbank, CA 91522
                      Attention: Accounting Manager, International Accounting

        (c)    Any payments which are made to Licensor hereunder after the due
               date required therefore, shall bear interest at the then current
               prime rate plus six percent (6%) (or the maximum rate permissible
               by law, if less than the current prime rate) from the date such
               payments are due to the date of payment. Licensor's right
               hereunder to interest on late payments shall not preclude
               Licensor from exercising any of its other rights or remedies
               pursuant to this Agreement or otherwise with regard to Licensee's
               failure to make timely remittances.

        (d)    Any income taxes, withholding taxes, other taxes and/or fees
               which local law requires to be levied against Licensor's Royalty
               shall be paid by Licensee on behalf of Licensor within the period
               of time required by local law, provided that Licensee shall not
               make such payment if Licensor has advised Licensee in writing not
               to do so, and has taken appropriate legal action to contest the
               propriety of such taxes and/or fees. In such event, Licensor
               shall indemnify Licensee against any interest charges or
               penalties with respect to such taxes. Any such taxes or fees
               which Licensee pays on behalf of Licensor shall be deducted from
               the Royalty otherwise payable to Licensor. The original receipt
               (or a bona fide copy thereof) for such taxes as may be deducted
               from Royalties shall accompany the statements described in
               Paragraph 5.(a) above for the accounting period in which such
               deduction is made. Licensee shall timely file all necessary tax
               returns or other government documents on Licensor's behalf, as
               required by local law, at Licensee's cost.

        (e)    Licensee and Licensor agree that each calendar quarter during the
               Term they shall mutually review Licensee's performance hereunder.
               Such review shall take place

                                       10
<PAGE>
               in a format to be submitted by Licensee and approved by Licensor
               prior to the Marketing Date.

6.      BOOKS AND RECORDS:

        (a)    Licensee shall keep, maintain and preserve (in Licensee's
               principal place of business) for at least two (2) years following
               termination or expiration of the Term of this Agreement or any
               renewal(s) hereof (if applicable), complete and accurate records
               of accounts including, without limitation, purchase orders,
               inventory records, invoices, correspondence, banking and
               financial and other records pertaining to the various items
               required to be submitted by Licensee as well as to ensure
               Licensee's compliance with its obligations hereunder, including
               without limitation (i) Licensee's Commitments as set forth in
               Paragraph 1.(m), (ii) local laws as required pursuant to
               Paragraph 13.(j) hereof and (iii) the terms and conditions of
               Paragraph 19. Such records and accounts shall be available for
               inspection and audit at any time or times during or after the
               Term of this Agreement or any renewal(s) hereof (if applicable)
               during reasonable business hours and upon reasonable notice by
               Licensor or its nominees. Licensee agrees not to cause or permit
               any interference with Licensor or nominees of Licensor in the
               performance of their duties. During such inspections and audits,
               Licensor shall have the right to take extracts and/or make copies
               of Licensee's records as it deems necessary.

        (b)    The exercise by Licensor in whole or in part, at any time of the
               right to audit records and accounts or of any other right herein
               granted, or the acceptance by Licensor of any statement or
               statements or the receipt and/or deposit by Licensor, of any
               payment tendered by or on behalf of Licensee shall be without
               prejudice to any rights or remedies of Licensor and such
               acceptance, receipt and/or deposit shall not preclude or prevent
               Licensor from thereafter disputing the accuracy of any such
               statement or payment.

        (c)    If pursuant to its right hereunder Licensor causes an audit and
               inspection to be instituted which thereafter discloses a
               deficiency between the amount found to be due to Licensor and the
               amount actually received or credited to Licensor, then Licensee
               shall, upon Licensor's demand, promptly pay the deficiency,
               together with interest thereon at the then current prime rate
               from the date such amount became due until the date of payment,
               and, if the deficiency is more than five percent (5%) of all
               Royalties paid by Licensee during the period covered by the

                                       11
<PAGE>
               audit, then Licensee shall pay the reasonable costs and expenses
               of such audit and inspection.

7.      INDEMNIFICATIONS:

        (a)    During the Term, and continuing after the expiration or
               termination of this Agreement, Licensor shall indemnify Licensee
               and shall hold it harmless from any loss, liability, damage, cost
               or expense arising out of any claims or suits which may be
               brought or made against Licensee by reason of the breach by
               Licensor of the warranties or representations as set forth in
               Paragraph 12 hereof, provided that Licensee shall give prompt
               written notice, and full cooperation and assistance to Licensor
               relative to any such claim or suit and provided, further, that
               Licensor shall have the option to undertake and conduct the
               defense of any suit so brought. Licensee shall not, however, be
               entitled to recover for lost profits. Licensee shall cooperate
               fully in all respects with Licensor in the conduct and defense of
               said suit and/or proceedings related thereto.

        (b)    During the Term, and continuing after the expiration or
               termination of this Agreement, Licensee shall indemnify Licensor
               and shall hold it harmless from any loss, liability, damage, cost
               or expense arising out of any claims or suits which may be
               brought or made against Licensor by reason of: (i) any breach of
               Licensee's covenants and undertakings hereunder; (ii) any
               unauthorized use by Licensee of the Licensed Property; (iii) any
               use of any trademark, copyright, design, patent, process, method
               or device, except for those uses of the Licensed Property that
               are specifically approved by Licensor pursuant to the terms of
               this Agreement; (iv) Licensee's non-compliance with any
               applicable federal, state or local laws or with any other
               applicable regulations; and (v) any alleged defects and/or
               inherent dangers (whether obvious or hidden) in the Licensed
               Products or the use thereof.

        (c)    With regard to 7(b)(v) above, Licensee agrees to obtain, at its
               own expense, product liability insurance providing adequate
               protection for Licensor and Licensee against any such claims or
               suits in amounts no less than THREE MILLION U.S. DOLLARS ($USD
               3,000,000) per occurrence, combined single limits. Simultaneously
               with the execution of this Agreement, Licensee undertakes to
               submit to Licensor a fully paid policy or certificate of
               insurance naming Licensor as an additional insured party and,
               requiring that the insurer shall not terminate or materially
               modify such policy or certificate of insurance without written
               notice to Licensor at least twenty (20) days in advance thereof.
               Such insurance and delivery of the policy or certificate are
               material obligations of Licensee.

                                       12
<PAGE>
8.      ARTWORK; COPYRIGHT AND TRADEMARK NOTICES:

        (a)    The Licensed Property shall be displayed or used only in such
               form and in such manner as has been specifically approved in
               writing by Licensor in advance and Licensee undertakes to assure
               usage of the trademark(s) and character(s) solely as approved
               hereunder. Licensee further agrees and acknowledges that any and
               all Artwork (defined below) created, utilized, approved and/or
               authorized for use hereunder by Licensor in connection with the
               Licensed Products or which otherwise features or includes the
               Licensed Property shall be owned in its entirety exclusively by
               Licensor. "Artwork" as used herein shall include, without
               limitation, all pictorial, graphic, visual, audio, audio-visual,
               digital, literary, animated, artistic, dramatic, sculptural,
               musical or any other type of creations and applications, whether
               finished or not, including, but not limited to, animation,
               drawings, designs, sketches, images, illustrations, film, video,
               electronic, digitized or computerized information, software,
               object code, source code, on-line elements, music, text,
               dialogue, stories, visuals, effects, scripts, voiceovers, logos,
               one- sheets, promotional pieces, packaging, display materials,
               printed materials, photographs, interstitials, notes, shot logs,
               character profiles and translations, produced by Licensee or for
               Licensee, pursuant to this Agreement. Licensor reserves for
               itself or its designees all rights to use any and all Artwork
               created, utilized and/or approved hereunder without limitation.

        (b)    (i)    Licensee acknowledges that, as between Licensor and
                      Licensee, the Licensed Property and Artwork and all other
                      depictions expressions and derivations thereof, and all
                      copyrights, trademarks and other proprietary rights
                      therein are owned exclusively by Licensor and Licensee
                      shall have no interest in or claim thereto, except for the
                      limited right to use the same pursuant to this Agreement
                      and subject to its terms and conditions.

               (ii)   Licensee agrees and acknowledges that any Artwork created
                      by Licensee or for Licensee hereunder is a "work made for
                      hire" for Licensor under the U.S. Copyright Act, and any
                      and all similar provisions of law under other
                      jurisdictions, and that Licensor is the author of such
                      works for all purposes, and that Licensor is the exclusive
                      owner of all the rights comprised in the undivided
                      copyright and all renewals, extensions and reversions
                      therein, in and to such works in perpetuity and throughout
                      the universe. Licensee hereby waives and releases in favor
                      of Licensor all rights (if any) of "droit moral," rental
                      rights and similar rights in and to the Artwork (the
                      "Intangible Rights") and agrees that Licensor shall have
                      the right to revise, condense, abridge, expand, adapt,
                      change, modify, add to, subtract from, re-title, re-draw,
                      re-color, or otherwise modify the Artwork, without the
                      consent of Licensee. Licensee hereby irrevocably grants,
                      transfers and assigns to Licensor all right, title and
                      interest, including copyrights,

                                       13
<PAGE>
                      trademark rights, patent rights and other proprietary
                      rights, it may have in and to the Artwork, in perpetuity
                      and throughout the universe, and to all proprietary
                      depictions, expressions or derivations of the Licensed
                      Property created by or for Licensee. Licensee acknowledges
                      that Licensor shall have the right to terminate this
                      Agreement in the event Licensee asserts any rights (other
                      than those specifically granted pursuant to this
                      Agreement) in or to the Licensed Property or Artwork.

               (iii)  Licensee hereby warrants that any and all work created by
                      Licensee under this Agreement apart from the materials
                      provided to Licensee by Licensor is and shall be wholly
                      original with or fully cleared by Licensee and shall not
                      copy or otherwise infringe the rights of any third
                      parties, and Licensee hereby indemnifies Licensor and will
                      hold Licensor harmless from any such claim of infringement
                      or otherwise involving Licensee's performance hereunder.
                      At the request of Licensor, Licensee shall execute such
                      form(s) of assignment of copyright or other papers as
                      Licensor may reasonably request in order to confirm and
                      vest in Licensor the rights in the properties as provided
                      for herein. In addition, Licensee hereby appoints Licensor
                      as Licensee's Attorney-in-Fact to take such actions and to
                      make, sign, execute, acknowledge and deliver all such
                      documents as may from time to time be necessary to confirm
                      in Licensor, its successors and assigns, all rights
                      granted herein. If any third party makes or has made any
                      contribution to the creation of Artwork authorized for use
                      hereunder, Licensee agrees to obtain from such party a
                      full confirmation and assignment of rights so that the
                      foregoing rights shall vest fully in Licensor, in the form
                      of the Contributor's Agreement attached hereto as Exhibit
                      2 and by this reference made a part hereof, prior to
                      commencing work, ensuring that all rights in the Artwork
                      and Licensed Property arise in and are assigned to
                      Licensor. Promptly upon entering into each such Agreement,
                      Licensee shall give Licensor a copy of such Agreement.
                      Licensee assumes all responsibility for such parties and
                      agrees that Licensee shall bear any and all risks arising
                      out of or relating to the performance of services by them
                      and to the fulfillment of their obligations under the
                      Contributor's Agreement.

               (iv)   Upon expiration of termination of this Agreement for any
                      reason, or upon demand by Licensor at any time, Licensee
                      shall promptly deliver to Licensor all Artwork or Licensed
                      Property, whether finished or not, including drawings,
                      drafts, sketches, illustrations, screens, data, digital
                      files and information, copies or other items, information
                      or things created in the course of preparing the Licensed
                      Property and all materials provided to Licensee by
                      Licensor hereunder, or, at Licensor's option and
                      instruction, shall destroy some or all of the foregoing
                      and shall confirm to Licensor in

                                       14
<PAGE>
                      writing that Licensee has done so. Licensee shall not use
                      such Artwork or Licensed Property, items, information or
                      things, material, for any purpose other than is permitted
                      under this Agreement.

        (c)    Licensee shall, within thirty (30) days of receiving an invoice,
               pay Licensor for artwork executed for Licensee by Licensor (or by
               third parties under contract to Licensor) for use in the
               development of the Licensed Products and any related packaging,
               display and promotional materials at Licensor's prevailing
               commercial art rates. The foregoing shall include any artwork
               that, in Licensor's opinion, is necessary to modify artwork
               initially prepared by Licensee and submitted for approval.
               Estimates of artwork charges are available upon request.

        (d)    Licensee shall cause to be imprinted, irremovably and legibly on
               each Licensed Product manufactured, distributed or sold under
               this Agreement, and all advertising, promotional, packaging and
               wrapping material wherein the Licensed Property appears, the
               appropriate Copyright Notice for each such Licensed Property as
               set forth on Schedules A-1 through C-13 (which are *REDACTED*).

        (e)    In no event shall Licensee use, in respect to the Licensed
               Products and/or in relation to any advertising, promotional,
               packaging or wrapping material, any copyright or trademark
               notices which shall conflict with, be confusing with, or negate,
               any notices required hereunder by Licensor in respect to the
               Licensed Property.

        (f)    Licensee agrees to deliver to Licensor free of cost six (6) of
               each of the Licensed Products together with their packaging and
               wrapping material for trademark registration purposes in
               compliance with applicable laws, simultaneously upon distribution
               to the public. Any copyrights or trademarks with respect to the
               Licensed Products shall be procured by and for the benefit of
               Licensor and at Licensor's expense. Licensee further agrees to
               provide Licensor with the date of the first use of the Licensed
               Products in interstate and intrastate commerce.

        (g)    Licensee shall assist Licensor, at Licensor's expense, in the
               procurement, protection, and maintenance of Licensor's rights to
               the Licensed Property. Licensor may, in its sole discretion,
               commence or prosecute and effect the disposition of any claims or
               suits relative to the imitation, infringement and/or unauthorized
               use of the Licensed Property either in its own name, or in the
               name of Licensee, or join Licensee as a party in the prosecution
               of such claims or suits. Licensee agrees to cooperate fully with
               Licensor in connection with any such claims or suits and
               undertakes to furnish full assistance to Licensor in the conduct
               of all proceedings in regard thereto. Licensee shall promptly
               notify Licensor in writing of any infringements or imitations or
               unauthorized uses by others of the Licensed Property, on or in
               relation to products identical to similar to or related

                                       15
<PAGE>
               to the Licensed Products. Licensor shall in its sole discretion
               have the right to settle or effect compromises in respect
               thereof. Licensee shall not institute any suit or take any action
               on account of such infringements, imitations or unauthorized
               uses.

9.      APPROVALS AND QUALITY CONTROLS:

        (a)    Licensee agrees to strictly comply and maintain compliance with
               the quality standards, specifications and rights of approval of
               Licensor in respect to any and all usage of the Licensed Property
               on or in relation to the Licensed Products throughout the Term of
               this Agreement and any renewals or extensions thereof (if
               applicable). Licensee agrees to furnish to Licensor free of cost
               for its written approval as to quality and style, samples of each
               of the Licensed Products, together with their packaging,
               hangtags, and wrapping material, as follows in the successive
               stages indicated: (i) rough sketches/layout concepts; (ii)
               finished artwork or final proofs; (iii) pre-production samples or
               strike-offs; and (iv) finished products, including packaged
               samples.

        (b)    No Licensed Products and no material whatever utilizing the
               Licensed Property shall be manufactured, sold, distributed or
               promoted by Licensee without prior written approval. Licensee
               may, subject to Licensor's prior written approval, use textual
               and/or pictorial matter pertaining to the Licensed Property on
               such promotional, display and advertising material as may, in its
               reasonable judgment, promote the sale of the Licensed Products.
               All advertising and promotional material relating to the Licensed
               Products must be submitted to the Licensor for its written
               approval at the following stages appropriate to the medium used:
               (i) rough concepts; (ii) layout, storyboard, script; and (iii)
               finished materials.

        (c)    Approval or disapproval shall lie in Licensor's sole discretion.
               Any Licensed Products not so approved in writing shall be deemed
               unlicensed and shall not be manufactured or sold. If any
               unapproved Licensed Products are being sold, Licensor may,
               together with other remedies available to it including, but not
               limited to, immediate termination of this Agreement, require such
               Licensed Products to be immediately withdrawn from the market and
               to be destroyed, such destruction to be attested to in a
               certificate signed by an officer of Licensee.

        (d)    Any modification of a Licensed Product must be submitted in
               advance for Licensor's written approval as if it were a new
               Licensed Product. Approval of a Licensed Product which uses
               particular artwork does not imply approval of such artwork for
               use with a different Licensed Product.

        (e)    Licensed Products must conform in all material respects to the
               final production samples approved by Licensor. If in Licensor's
               reasonable judgement, the quality

                                       16
<PAGE>
               of a Licensed Product originally approved has deteriorated in
               later production runs, or if a Licensed Product has otherwise
               been altered, Licensor may, in addition to other remedies
               available to it, require that such Licensed Product be
               immediately withdrawn from the market.

        (f)    Licensee shall permit Licensor to inspect Licensee's
               manufacturing operations, testing and payroll records (including
               those operations and records of any supplier or manufacturer
               approved pursuant to Paragraph 10.(b) below) with respect to the
               Licensed Products.

        (g)    If any changes or modifications are required to be made to any
               material submitted to Licensor for its written approval in order
               to ensure compliance with Licensor's specifications or standards
               of quality, Licensee agrees promptly to make such changes or
               modifications.

        (h)    Subsequent to final approval, no fewer than fifty (50) production
               samples of Licensed Products will be sent to Licensor, to ensure
               quality control simultaneously upon distribution to the public.
               In addition, Licensee shall provide Licensor with fifteen (15)
               catalogs which display all of Licensee's products, not just the
               Licensed Products. Further, Licensor shall have the right to
               purchase any and all Licensed Products in any quantity at the
               maximum discount price Licensee charges its best customer.

        (i)    To avoid confusion of the public, Licensee agrees not to
               associate other characters or properties with the Licensed
               Property on the Licensed Products or in any packaging,
               promotional or display materials unless Licensee receives
               Licensor's prior written approval. Furthermore, Licensee agrees
               not to use the Licensed Property (or any component thereof) on
               any business sign, business cards, stationery or forms, nor as
               part of the name of Licensee's business or any division thereof.

        (j)    Licensee shall use its best efforts to notify its customers of
               the requirement that Licensor has the right to approve all
               promotional, display and advertising material pursuant to this
               Agreement.

        (k)    It is understood and agreed that any animation used in electronic
               media, including but not limited to animation for television
               commercials and character voices for radio commercials, shall be
               produced by Warner Bros. Animation and/or the Warner/Blanc Audio
               Library pursuant to a separate agreement between Licensee and
               Warner Bros. Animation and/or the Warner/Blanc Audio Library,
               subject to Warner Bros. Animation and/or the Warner/Blanc Audio
               Library customary rates. Any payment made to Warner Bros.
               Animation and/or the Warner/Blanc Audio

                                       17
<PAGE>
               Library for such animation or character voices shall be in
               addition to and shall not offset the Guaranteed Consideration set
               forth in Paragraph 1.(d).

        (l)    Licensor's approval of Licensed Products (including, without
               limitation, the Licensed Products themselves as well as
               promotional, display and advertising materials) shall in no way
               constitute or be construed as an approval by Licensor of
               Licensee's use of any trademark, copyright and/or other
               proprietary materials not owned by Licensor.

        (m)    All Licensed Products must be submitted for approval as set forth
               above to Licensor's Brand Assurance Department for the Territory.
               Licensor's approval of products licensed under any other
               agreement between Licensor and/or its affiliated companies and
               Licensee and/or its affiliated companies shall not constitute an
               approval of any Licensed Products for distribution in the
               Territory hereunder.

10.     DISTRIBUTION; SUBLICENSE MANUFACTURE:

        (a)    Within the Distribution Channels set forth in Paragraph 1.(h)
               hereof, Licensee shall sell the Licensed Products either to
               jobbers, wholesalers, distributors or retailers for sale or
               resale and distribution directly to the public. Unless explicitly
               set forth in Paragraph 1.(h) hereof, Licensee shall not sell the
               Licensed Products through any cable home shopping service or
               through electronic media, including on any on- line network or
               service. If Licensee sells or distributes the Licensed Products
               at a special price, directly or indirectly, to itself, including
               without limitation, any subsidiary of Licensee or to any other
               person, firm, or corporation affiliated with Licensee or its
               officers, directors or major stockholders, for ultimate sale to
               unrelated third parties, Licensee shall pay Royalties with
               respect to such sales or distribution, based upon the price
               generally charged the trade by Licensee.

        (b)    Except as specifically permitted hereunder, Licensee shall not be
               entitled to sublicense any of its rights under this Agreement. In
               the event Licensee is not the manufacturer of the Licensed
               Products, Licensee shall, subject to the prior written approval
               of Licensor, which approval shall not be unreasonably withheld,
               be entitled to utilize a third party manufacturer in connection
               with the manufacture and production of the Licensed Products,
               provided that such manufacturer shall execute a letter in the
               form of Exhibit 1 attached hereto and by this reference made a
               part hereof. In such event, Licensee shall remain primarily
               obligated under all of the provisions of this Agreement and any
               default of this Agreement by such manufacturer shall be deemed a
               default by Licensee hereunder. In no event shall any such third
               party manufacturer agreement include the right to grant any
               rights to subcontractors.

                                       18
<PAGE>
11.     GOOD WILL: Licensee recognizes the great value of the publicity and good
        will associated with the Licensed Property and, acknowledges that:(i)
        such good will is exclusively that of Licensor; and (ii) the Licensed
        Property has acquired a secondary meaning as Licensor's trademarks
        and/or identifications in the mind of the purchasing public. Licensee
        further recognizes and acknowledges that a breach by Licensee of any of
        its covenants, agreements or undertakings hereunder will cause Licensor
        irreparable damage, which cannot be readily remedied in damages in an
        action at law, and may, in addition thereto, constitute an infringement
        of Licensor's copyrights, trademarks and/other proprietary rights in,
        and to the Licensed Property, thereby entitling Licensor to equitable
        remedies and costs.

12.     LICENSOR'S WARRANTIES AND REPRESENTATIONS:

        Licensor represents and warrants to Licensee that:

        (a)    It has, and will have throughout the Term of this Agreement, the
               right to license the Licensed Property to Licensee in accordance
               with the terms and provisions of this Agreement; and

        (b)    The making of this Agreement by Licensor does not violate any
               agreements, rights or obligations of any person, firm or
               corporation.

13.     LICENSEE'S WARRANTIES AND REPRESENTATIONS:

        Licensee represents and warrants to Licensor that, during the Term and
thereafter:

        (a)    It will not attack the title of Licensor (or third parties that
               have granted rights to Licensor) in and to the Licensed Property
               or any copyright or trademarks pertaining thereto, nor will it
               attack the validity of the license granted hereunder;

        (b)    It will not harm, misuse or bring into disrepute the Licensed
               Property, but on the contrary, will maintain the value and
               reputation thereof to the best of its ability;

        (c)    It will manufacture, sell, promote and distribute the Licensed
               Products in an ethical manner and in accordance with the terms
               and intent of this Agreement, and in compliance with all
               applicable government regulations and industry standards;

        (d)    It will not create any expenses chargeable to Licensor without
               the prior written approval of Licensor in each and every
               instance. It will not cause or allow any liens or encumbrances to
               be placed against the Licensed Property;

        (e)    It will protect to the best of its ability its right to
               manufacture, sell, promote, and distribute the Licensed Products
               hereunder;

                                       19
<PAGE>
        (f)    It will at all times comply with all government laws and
               regulations, including but not limited to product safety, food,
               health, drug, cosmetic, sanitary or other similar laws, and all
               voluntary industry standards relating or pertaining to the
               manufacture, sale, advertising or use of the Licensed Products,
               and shall maintain its appropriate customary high quality
               standards during the Term hereof. It shall comply with any
               regulatory agencies which shall have jurisdiction over the
               Licensed Products and shall procure and maintain in force any and
               all permissions, certifications and/or other authorizations from
               governmental and/or other official authorities that may be
               required in response thereto. Each Licensed Product and component
               thereof distributed hereunder shall comply with all applicable
               laws, regulations and voluntary industry standards. Licensee
               shall follow reasonable and proper procedures for testing that
               all Licensed Products comply with such laws, regulations and
               standards. Licensee shall permit Licensor or its designees to
               inspect testing records and procedures with respect to the
               Licensed Products for compliance. Licensed Products that do not
               comply with all applicable laws, regulations and standards shall
               automatically be deemed unapproved and immediately taken off the
               market;

        (g)    It shall, upon Licensor's request, provide credit information to
               Licensor including, but not limited to, fiscal year-end financial
               statements (profit-and-loss statement and balance sheet) and
               operating statements;

        (h)    It will, pursuant to Licensor's instructions, duly take any and
               all necessary steps to secure execution of all necessary
               documentation for the recordation of itself as user of the
               Licensed Property in any jurisdiction where this is required or
               where Licensor reasonably requests that such recordation shall be
               effected. Licensee further agrees that it will at its own expense
               cooperate with Licensor in cancellation of any such recordation
               at the expiration of this Agreement or upon termination of
               Licensee's right to use the Licensed Property. Licensee hereby
               appoints Licensor its Attorney-in-Fact for such purpose;

        (i)    It will not deliver or sell Licensed Products outside the
               Territory or knowingly sell Licensed Products to a third party
               for delivery outside the Territory;

        (j)    It will not use any labor that violates any local labor laws,
               including all wage and hour laws, laws against discrimination and
               that it will not use prison, slave or child labor in connection
               with the manufacture of the Licensed Products;

        (k)    It shall at all times comply with all manufacturing, sales,
               distribution, retail and marketing policies and strategies
               promulgated by Licensor from time-to-time; and

                                       20
<PAGE>
        (l)    If requested by Licensor to do so, it will utilize specific
               design elements of the Licensed Property provided to Licensee by
               Licensor on hangtags, labels, and other materials.

14.     TERMINATION BY LICENSOR:

        (a)    Licensor shall have the right to terminate this Agreement without
               prejudice to any rights which it may have, whether pursuant to
               the provisions of this Agreement, or otherwise in law, or in
               equity, or otherwise, upon the occurrence of any one or more of
               the following events (herein called "defaults"):

               (i)    Licensee defaults in the performance of any of its 
                      obligations provided for in this Agreement; or

               (ii)   Licensee shall have failed to deliver to Licensor or to
                      maintain in full force and effect the insurance referred
                      to in Paragraph 7.(c) hereof; or

               (iii)  Licensee shall fail to make any payments due hereunder on
                      the date due; or

               (iv)   Licensee shall fail to deliver any of the statements
                      required herein or to give access to the premises and/or
                      license records pursuant to the provisions hereof to
                      Licensor's authorized representatives for the purposes
                      permitted hereunder; or

               (v)    Licensee shall fail to comply with any laws, regulations
                      or voluntary industry standards as provided in Paragraph
                      13.(f) or any governmental agency or other body, office or
                      official vested with appropriate authority finds that the
                      Licensed Products are harmful or defective in any way,
                      manner or form, or are being manufactured, sold or
                      distributed in contravention of applicable laws,
                      regulations or standards, or in a manner likely to cause
                      harm; or

               (vi)   Licensee shall be unable to pay its debts when due, or
                      shall make any assignment for the benefit of creditors, or
                      shall file any petition under the bankruptcy or insolvency
                      laws of any jurisdiction, county or place, or shall have
                      or suffer a receiver or trustee to be appointed for its
                      business or property, or be adjudicated a bankrupt or an
                      insolvent; or

               (vii)  Licensee does not commence in good faith to manufacture,
                      distribute and sell each Licensed Products and utilize
                      each character set forth in the Licensed Property
                      ("Character") throughout the Territory and the
                      Distribution Channels on or before the Marketing Date and
                      thereafter fails

                                       21
<PAGE>
                      to diligently and continuously manufacture, distribute and
                      sell each of the Licensed Products and utilize each
                      Character throughout the Territory. Such default and
                      Licensor's resultant right of termination (or recapture)
                      shall only apply to the specific Character(s), the
                      specific Licensed Products, the specific country of the
                      Territory and/or the specific Distribution Channel, which
                      or wherein Licensee fails to meet said Marketing Date
                      requirement; or

               (viii) Licensee shall manufacture, sell or distribute, whichever
                      first occurs, any of the Licensed Products(s) without the
                      prior written approval of Licensor as provided in
                      Paragraph 9 hereof. Notwithstanding the foregoing, in the
                      event Licensee has manufactured product without Licensor's
                      approval and has not sold or otherwise distributed such
                      unapproved product, this Agreement shall not terminate
                      provided that all such unapproved product is immediately
                      destroyed and Licensee provides a certificate of
                      destruction to Licensor; or

               (ix)   Saul Gamoran is no longer an executive officer of 
                      Licensee; or

               (x)    A manufacturer approved pursuant to Paragraph 10.(b)
                      hereof shall sell Licensed Products to parties other than
                      Licensee or engage in conduct, which conduct if engaged in
                      by Licensee would entitle Licensor to terminate this
                      Agreement; or

               (xi)   Licensee delivers or sells Licensed Products outside the
                      Territory or knowingly sells Licensed Products(s) to a
                      third party who Licensee knows intends to, or who Licensee
                      reasonably should suspect intends to, sell or deliver such
                      Licensed Products outside the Territory; or

               (xii)  Licensee uses any labor that violates any local labor laws
                      and/or it uses prison, slave or child labor in connection
                      with the manufacture of the Licensed Products; or

               (xiii) Licensee has made a material misrepresentation or has
                      omitted to state a material fact necessary to make the
                      statements not misleading.

        (b)    In the event any of these defaults occur, Licensor shall give
               notice of termination in writing to Licensee by facsimile and
               certified mail. Licensee shall have the number of days specified
               as follows from the date of giving notice in which to correct the
               default (except subdivisions (vii), (viii), (xi) and (xiii) above
               which are not curable): for subdivisions (iii), (iv) (x) and
               (xii): ten (10) days; for subdivisions (ii), (v) and (vi):
               fifteen (15) days; for all other subdivisions: thirty (30) days;
               and failing such, this Agreement shall thereupon immediately
               terminate, and any and

                                       22
<PAGE>
               all payments then or later due from Licensee hereunder (including
               Guaranteed Consideration) shall then be promptly due and payable
               in full and no portion of those prior payments shall be repayable
               to Licensee.

15.     FINAL STATEMENT UPON TERMINATION OR EXPIRATION:  Licensee shall
        deliver, as soon as practicable, but not later than thirty (30) days
        following expiration or termination of this Agreement, a statement
        indicating the number and description of Licensed Products on hand
        together with a description of all advertising and promotional materials
        relating thereto. Following expiration or termination of this Agreement,
        Licensee shall immediately cease any and all manufacturing of the
        Licensed Product. However, if Licensee has complied with all the terms
        of this Agreement, including, but not limited to, complete and timely
        payment of the Guaranteed Consideration and Royalty Payments, then
        Licensee may continue to distribute and sell its remaining inventory for
        a period not to exceed ninety (90) days following such termination or
        expiration (the "Sell-Off Period"), subject to payment of applicable
        Royalties thereto. In no event, however, may Licensee distribute and
        sell during the Sell-Off Period an amount of Licensed Products that
        exceeds the average amount of Licensed Products sold during any
        consecutive ninety (90) day period during the Term. In the event this
        Agreement is terminated by Licensor for any reason under this Agreement,
        Licensee shall be deemed to have forfeited its Sell-off Period. If
        Licensee has any remaining inventory of the Licensed Products following
        the Sell-Off Period, Licensee shall, at Licensor's option, make
        available such inventory to Licensor for purchase at or below cost,
        deliver up to Licensor for destruction said remaining inventory or
        furnish to Licensor an affidavit attesting to the destruction of said
        remaining inventory. Licensor shall have the right to conduct a physical
        inventory in order to ascertain or verify such inventory and/or
        statement. In the event that Licensee refuses to permit Licensor to
        conduct such physical inventory, Licensee shall forfeit its right to the
        Sell-Off Period hereunder or any other rights to dispose of such
        inventory. In addition to the forfeiture, Licensor shall have recourse
        to all other legal remedies available to it.

16.     NOTICES: Except as otherwise specifically provided herein, all notices
        which either party hereto is required or may desire to give to the other
        shall be given by addressing the same to the other at the address set
        forth above, with a copy to WBCP (U.K.) LTD. at the address set forth
        above, or at such other address as may be designated in writing by any
        such party in a notice to the other given in the manner prescribed in
        this paragraph. All such notices shall be sufficiently given when the
        same shall be deposited so addressed, postage prepaid, in the United
        States mail and/or when the same shall have been delivered, so
        addressed, by facsimile or by overnight delivery service and the date of
        transmission by facsimile, receipt of overnight delivery service or two
        business days after mailing shall for the purposes of this Agreement be
        deemed the date of the giving of such notice.

17.     NO PARTNERSHIP, ETC.: This Agreement does not constitute and shall not
        be construed as constitution of a partnership or joint venture between
        Licensor and Licensee. Neither party shall have any right to obligate or
        bind the other party in any manner

                                       23
<PAGE>
        whatsoever, and nothing herein contained shall give, or is intended to
        give, any rights of any kind to any third persons.

18.     NO SUBLICENSING/NON-ASSIGNABILITY: This Agreement shall bind and inure
        to the benefit of Licensor, its successors and assigns. This Agreement
        is personal to Licensee. Licensee shall not sublicense, franchise or
        delegate to third parties its rights hereunder (except as set forth in
        Paragraph 10.(b) hereof). Neither this Agreement nor any of the rights
        of Licensee hereunder shall be sold, transferred or assigned by Licensee
        and no rights hereunder shall devolve by operation of law or otherwise
        upon any receiver, liquidator, trustee or other party.


19.     *REDACTED*

20.     CONSTRUCTION: This Agreement shall be construed in accordance with the
        laws of the State of California of the United States of America without
        regard to its conflicts of laws provisions.

21.     WAIVER, MODIFICATION ETC.: No waiver, modification or cancellation of
        any term or condition of this Agreement shall be effective unless
        executed in writing by the party charged therewith. No written waiver
        shall excuse the performance of any acts other than those specifically
        referred to therein. The fact that the Licensor has not previously
        insisted upon Licensee expressly complying with any provision of this
        Agreement shall not be deemed to be a waiver of Licensor's future right
        to require compliance in respect thereof and Licensee specifically
        acknowledges and agrees that the prior forbearance in respect of any
        act, term or condition shall not prevent Licensor from subsequently
        requiring full and complete compliance thereafter. If any term or
        provision of this Agreement is held to be invalid or unenforceable by
        any court of competent jurisdiction or any other authority vested with
        jurisdiction, such holding shall not affect the validity or
        enforceability of any other term or provision hereto and this Agreement
        shall be interpreted and construed as if such term or provision, to the
        extent the same shall have been held to be invalid, illegal or
        unenforceable, had never been contained herein. Headings of paragraphs
        herein are for convenience only and are without substantive
        significance.

22.     ACCEPTANCE BY LICENSOR: This instrument when signed by Licensee shall be
        deemed an application for license and not a binding agreement unless and
        until accepted by Warner Bros. Consumer Products by signature of a duly
        authorized officer and the delivery of such a signed copy to Licensee.
        The receipt by Warner Bros. Consumer Products of any check or other
        consideration given by Licensee and/or delivery of any material by
        Warner Bros. Consumer Products to Licensee shall not be deemed an
        acceptance by Warner Bros. Consumer Products of this application. The
        foregoing shall apply to any documents relating to renewals or
        modifications hereof.

                                       24
<PAGE>
This Agreement shall be of no force or effect unless and until it is signed by
all of the parties listed below:

AGREED AND ACCEPTED:                               AGREED AND ACCEPTED:

LICENSOR:                                          LICENSEE:

WARNER BROS. CONSUMER PRODUCTS,                    PLAY-BY-PLAY TOYS &
a Division of Time Warner                          NOVELTIES, INC.
Entertainment Company L.P., on
behalf of itself and as Agent
for Warner Bros., a Division of
Time Warner Entertainment
Company L.P.



By: /S/ GARY R. SIMON                              By:/S/ SAUL GAMORAN
        Gary R. Simon                                     Saul Gamoran
        Vice President, Legal Affairs                     Executive Vice 
                                                          President and General 
                                                          Counsel

Date:  1/27/98                                     Date:   1/27/98


                                       26
<PAGE>
          SCHEDULE A, CHART #1, SCHEDULE A, CHART #2, AND SCHEDULES A-1
          THROUGH D-15, INCLUSIVE, HAVE BEEN OMITTED HEREFROM AND FILED
             SEPARATELY WITH THE COMMISSION BASED UPON A REQUEST FOR
                             CONFIDENTIAL TREATMENT.

                                       27
<PAGE>
                                    EXHIBIT 1
                                     #90248


WARNER BROS. CONSUMER PRODUCTS
4000 Warner Blvd.
Triangle Bldg. - 3rd Floor
Burbank, CA  91522

RE:     APPROVAL OF THIRD PARTY MANUFACTURER

Gentlemen:

        This letter will serve as notice to you that pursuant to Paragraph
10.(b) of the License Agreement dated ___________, between WARNER BROS., A
DIVISION OF TIME WARNER ENTERTAINMENT COMPANY L.P. and PLAY-BY-PLAY TOYS &
NOVELTIES, INC. ("Licensee"), we have been engaged as the manufacturer for
Licensee in connection with the manufacture of Licensed Products as defined in
the aforesaid License Agreement. We hereby acknowledge that we may not
manufacture Licensed Products for, or sell or distribute Licensed Products to,
anyone other than Licensee. We hereby further acknowledge that we have received
a copy and are cognizant of the terms and conditions set forth in said License
Agreement and hereby agree to observe those provisions of said License Agreement
which are applicable to our function as manufacturer of the Licensed Products.
It is expressly understood that we are obligated to comply with all local laws,
including without limitation, labor laws, wage and hour laws and
anti-discrimination laws and that you or your representatives shall, at anytime,
have the right to inspect our facilities and review our records to ensure
compliance therewith. It is understood that this engagement is on a royalty free
basis and that we may not subcontract any of our work without your prior written
approval.

        We understand that our engagement as the manufacturer for Licensee is
subject to your written approval. We request, therefore, that you sign in the
space below, thereby showing your acceptance of our engagement as aforesaid.

                                                   Very truly yours,


                                                   __________________________
                                                   Manufacturer/Company Name


                                                   By:______________________
                                                       signature

                                       28
<PAGE>
                                                   __________________________
                                                          printed name

                                                   __________________________
                                                           address


AGREED TO AND ACCEPTED                             __________________________ 
                                                             dated
WARNER BROS. CONSUMER PRODUCTS,
A DIVISION OF TIME WARNER                          __________________________
ENTERTAINMENT COMPANY, L.P.                        product(s) manufacturing

By:________________________________
        Gary R. Simon
        Vice President, Legal Affairs

____________________________________
           dated

                                       29
<PAGE>
                                    EXHIBIT 2
                                     #90248

                             CONTRIBUTOR'S AGREEMENT

        I, the undersigned ("Contributor"), have been engaged by ("Licensee") to
work on or contribute to the creation of Licensed Products, described as , by
Licensee under an agreement between Licensee and Warner Bros., a division of
Time Warner Entertainment Company L.P., c/o Warner Bros. Consumer Products, a
division of Time Warner Entertainment Company L.P. ("Warner"), dated .

I understand and agree that the Licensed Products, and all artwork or other
results of my services for Licensee in connection with such Licensed Products
("Work") is a "work made for hire" for Warner and that all right, title and
interest in and to the Work shall vest and remain with Warner. I reserve no
rights therein. Without limiting the foregoing, I hereby assign and transfer to
Warner all other rights whatsoever, in perpetuity throughout the universe which
I may have or which may arise in me or in connection with the Work. I hereby
waive all moral rights in connection with such Work together with any other
rights which are not capable of assignment. I further agree to execute any
further documentation relating to such transfer or waiver or relating to such
Work at the request of Warner or Licensee, failing which Warner is authorized to
execute same as my Attorney-in-Fact.


CONTRIBUTOR:


By:

Date:


WARNER BROS. CONSUMER PRODUCTS:


By:

Date:

                                       30
<PAGE>
                                    EXHIBIT 3
                            LICENSE AGREEMENT #90248

                                         LATIN AMERICA

NORTH AMERICA:
Mexico

CARIBBEAN ISLANDS:
Bermuda
British West Indies
Cayman
Jamaica
Bahamas
Virgin Islands (British)
Trinidad/Tobago
Dominican Republic/Haiti
French West Indies
Guadalupe
Martinique
Netherland Antilles
Puerto Rico
Aruba
Bonaire
Curacao

CENTRAL AMERICA:
Belize
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama

SOUTH AMERICA:
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
French Guyana
Guyana
Paraguay
Peru
Suriname
Uruguay
Venezuela

                                       31
<PAGE>
          EXHIBIT 4 HAS BEEN OMITTED HEREFROM AND FILED SEPARATELY WITH
              THE COMMISSION BASED UPON A REQUEST FOR CONFIDENTIAL
                                   TREATMENT.

                                       32


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