PLAY BY PLAY TOYS & NOVELTIES INC
10-Q, 1998-03-17
DOLLS & STUFFED TOYS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q
(Mark One)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED JANUARY 31, 1998


[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _________ TO _________

                         Commission file number 0-26374

                       PLAY BY PLAY TOYS & NOVELTIES, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

            Texas                                 74-2623760
   (State or other jurisdiction of      (I.R.S. Employer Identification No.)
   incorporation or organization)

                                  4400 Tejasco
                          San Antonio, Texas 78218-0267
              (Address of principal executive offices and zip code)

                                 (210) 829-4666
              (Registrant's telephone number, including area code)

   Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes [X]   No [ ].

   The aggregate number of the Registrant's shares outstanding on March 12, 1998
was 7,253,800 shares of Common Stock, no par value.
<PAGE>
                   PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES

                                TABLE OF CONTENTS


 PART I.  FINANCIAL INFORMATION                                             PAGE

  Item 1.  Financial Statements:

        Consolidated Balance Sheets as of January 31, 1998 (unaudited)
          and July 31, 1997 ...............................................    3

        Consolidated Statements of Income (unaudited) for the
          Three Months and Six Months Ended January 31, 1998 and 1997 .....    4

        Consolidated Statements of Cash Flows (unaudited) for the
          Six Months Ended January 31, 1998 and 1997 ......................    5

        Notes to Consolidated Financial Statements (unaudited) ............    6

  Item 2.  Management's Discussion and Analysis of Financial Condition
             and Results of Operations ....................................   10



PART II.  OTHER INFORMATION

  Item 4.  Submission of Matters to a Vote of Security Holders ............   15

  Item 6.  Exhibits and Reports on Form 8K ................................   16

SIGNATURES ................................................................   18

                                     2
<PAGE>
PART I. FINANCIAL INFORMATION

ITEM 1.   FINANCIAL STATEMENTS

                PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
                             CONSOLIDATED BALANCE SHEETS
                                       ASSETS
<TABLE>
<CAPTION>
                                                                            AS OF
                                                               ------------------------------
                                                              JANUARY 31, 1998  JULY 31, 1997
                                                               -------------    -------------
<S>                                                            <C>              <C>          
 CURRENT ASSETS:                                                (UNAUDITED)
      Cash and cash equivalents ............................   $   4,108,110    $   4,960,612
      Accounts and notes receivable, less allowance for
           doubtful accounts of $3,647,556 and $3,213,653 ..      28,028,788       37,728,254
      Inventories ..........................................      66,522,142       47,239,520
      Other current assets .................................       7,321,688        3,781,724
                                                               -------------    -------------
           Total current assets ............................     105,980,728       93,710,110
 Property and equipment, net ...............................      15,929,385       14,985,887
 Goodwill, less accumulated amortization
      of $608,203 and $365,433 .............................      14,169,517       14,412,736
 Other assets ..............................................       2,714,117        2,796,841
                                                               -------------    -------------
           Total assets ....................................   $ 138,793,747    $ 125,905,574
                                                               =============    =============
                        LIABILITIES AND SHAREHOLDERS' EQUITY
 CURRENT LIABILITIES:
      Bank overdraft .......................................   $   4,099,237    $     461,220
      Notes payable to banks and others ....................       1,323,400       22,607,721
      Current maturities of long-term debt .................       3,441,253        3,472,017
      Current obligations under capital leases .............       1,088,385          691,333
      Accounts payable, trade ..............................      19,442,174       22,340,182
      Other accrued liabilities ............................       2,764,949        5,831,652
      Income taxes payable .................................       2,112,615        2,437,432
      Deferred income tax payable ..........................         430,275          496,431
                                                               -------------    -------------
           Total current liabilities .......................      34,702,288       58,337,988
                                                               -------------    -------------
 Long-term liabilities:
      Long-term debt, net of current maturities ............       6,069,018        7,320,233
      Convertible subordinated debentures ..................      15,000,000       15,000,000
      Obligations under capital leases .....................       1,006,307          917,506
      Deferred income tax payable ..........................         572,843          660,918
                                                               -------------    -------------
           Total liabilities ...............................      57,350,456       82,236,645
                                                               -------------    -------------
 Commitments and contingencies

 SHAREHOLDERS' EQUITY:
      Preferred stock - no par value; 10,000,000 shares
           authorized; no shares issued ....................            --               --
      Common stock - no par value; 20,000,000 shares
           authorized;  7,249,400 and 4,901,300 shares issued          1,000            1,000
      Additional paid-in capital ...........................      69,758,380       35,006,539
      Deferred compensation ................................        (548,333)        (618,333)
      Cumulative foreign currency translation adjustments ..      (2,848,849)      (2,303,027)
      Retained earnings ....................................      15,081,093       11,582,750
                                                               -------------    -------------
           Total shareholders' equity ......................      81,443,291       43,668,929
                                                               -------------    -------------
           Total liabilities & shareholders' equity ........   $ 138,793,747    $ 125,905,574
                                                               =============    =============
</TABLE>
               The accompanying notes are an integral part of the
                       consolidated financial statements.

                                        3
<PAGE>
              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
                        CONSOLIDATED STATEMENTS OF INCOME
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                                   THREE MONTHS ENDED                      SIX MONTHS ENDED
                                                                       JANUARY 31,                            JANUARY 31,
                                                         -------------------------------------- ------------------------------------
                                                                1998               1997                1998                1997
                                                         ------------------ ------------------- ------------------- ----------------
<S>                                                        <C>                 <C>                 <C>                 <C>         
Net sales ..........................................       $ 30,866,868        $ 22,039,390        $ 89,284,424        $ 61,929,911
Cost of sales ......................................         20,030,085          13,825,327          57,909,615          42,301,198
                                                           ------------        ------------        ------------        ------------
     GROSS PROFIT ..................................         10,836,783           8,214,063          31,374,809          19,628,713
Selling, general and administrative
  expenses .........................................          9,924,853           7,536,477          23,957,908          15,472,513
                                                           ------------        ------------        ------------        ------------
     OPERATING INCOME ..............................            911,930             677,586           7,416,901           4,156,200
Interest expense ...................................         (1,153,544)         (1,016,746)         (2,451,874)         (2,104,217)
Interest income ....................................            199,673              57,600             264,149              49,282
Other income (expense) .............................            105,434             (27,676)            153,252             (40,146)
                                                           ------------        ------------        ------------        ------------
     Income (loss) before income tax ...............             63,493            (309,236)          5,382,428           2,061,119
Income tax benefit (provision) .....................            (22,459)            143,710          (1,884,085)           (780,728)
                                                           ------------        ------------        ------------        ------------
     NET INCOME (LOSS) .............................       $     41,034        $   (165,526)       $  3,498,343        $  1,280,391
                                                           ============        ============        ============        ============
INCOME (LOSS) PER SHARE:
  Basic ............................................       $       0.01        $      (0.03)       $       0.62        $       0.26
                                                           ------------        ------------        ------------        ------------
  Diluted: .........................................       $       0.01        $      (0.03)       $       0.55        $       0.26
                                                           ------------        ------------        ------------        ------------
WEIGHTED AVERAGE SHARES OUTSTANDING:
  Basic ............................................          6,439,982           4,879,781           5,667,337           4,860,335
                                                           ------------        ------------        ------------        ------------
  Diluted ..........................................          6,843,023           4,879,781           7,045,516           4,867,083
                                                           ------------        ------------        ------------        ------------
</TABLE>
               The accompanying notes are an integral part of the
                       consolidated financial statements.

                                       4
<PAGE>
                 PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
                         CONSOLIDATED STATEMENTS OF CASH FLOWS
                                      (UNAUDITED)
<TABLE>
<CAPTION>
                                                                            SIX MONTHS ENDED JANUARY 31,
                                                                            ---------------------------
                                                                                1998           1997
                                                                            ------------    -----------
<S>                                                                         <C>             <C>        
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income ............................................................   $  3,498,343    $ 1,280,391
  Adjustments to reconcile net income to
   net cash provided by (used in) operating activities:
     Depreciation and amortization ......................................      1,128,091      1,011,323
     Provision for doubtful accounts receivable .........................      1,279,299        568,156
     Deferred income tax provision (benefit) ............................       (154,231)       328,434
     Stock distributed as compensation ..................................         70,000         38,750
     Gain on sale of property and equipment .............................           --           (9,923)
     Change in operating assets and liabilities (net of TLC acquisition):
       Accounts and notes receivable ....................................      8,420,167      7,994,111
       Inventories ......................................................    (19,282,622)     5,070,986
       Prepaids and other assets ........................................     (3,423,175)      (291,618)
       Accounts payable and accrued liabilities .........................     (5,966,829)    (5,883,364)
       Income taxes payable .............................................       (324,817)      (461,852)
                                                                            ------------    -----------
          Net cash provided by (used in) operating
           activities ...................................................    (14,755,774)     9,645,394
                                                                            ------------    -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of property and equipment ....................................       (894,763)      (512,992)
  Investment in TLC, net of cash ........................................           --          124,083
  Payments for intangible assets ........................................        (37,010)       (13,981)
                                                                            ------------    -----------
          Net cash used in investing activities .........................       (931,773)      (402,890)
                                                                            ------------    -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net borrowings (repayments) under Revolving Credit Agreement ..........    (21,284,321)    (4,988,994)
  Proceeds from public offering .........................................     34,192,088           --
  Repayment of long-term debt ...........................................     (1,336,272)    (2,221,975)
  Repayment of capital lease obligations ................................       (388,398)      (339,103)
  Increase (decrease) in bank overdraft .................................      3,638,017     (1,076,908)
  Proceeds from exercise of stock options ...............................        559,753           --
                                                                            ------------    -----------
          Net cash provided by (used in) financing activities ...........     15,380,867     (8,626,980)
                                                                            ------------    -----------
EFFECT OF FOREIGN CURRENCY EXCHANGE RATES ...............................       (545,822)      (779,765)
                                                                            ------------    -----------
Decrease in cash and cash equivalents ...................................       (852,502)      (164,241)
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD ........................      4,960,612        531,040
                                                                            ------------    -----------
CASH AND CASH EQUIVALENTS AT END OF PERIOD ..............................   $  4,108,110    $   366,799
                                                                            ============    ===========
Non-cash financing and investing-activity: capital leases incurred ......   $    847,251    $   572,775
                                                                            ============    ===========
</TABLE>
               The accompanying notes are an integral part of the
                       consolidated financial statements.

                                       5
<PAGE>
              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

1.  BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      The accompanying unaudited consolidated financial statements and related
disclosures have been prepared in accordance with generally accepted accounting
principles applicable to interim financial information and with the instructions
to Form 10-Q and Rule 10-01 of Regulation S-X. The year-end balance sheet data
was derived from audited financial statements, but does not include all
disclosures required by generally accepted accounting principles. Accordingly,
they do not include all of the information and footnotes required by generally
accepted accounting principles for complete financial statements. In the opinion
of management, all adjustments considered necessary for a fair presentation of
the financial position and interim results of Play By Play Toys & Novelties,
Inc. and Subsidiaries (the "Company") as of and for the periods presented have
been included. Certain amounts in the financial statements for the prior period
have been reclassified to conform with the current year presentation. Because
the Company's business is seasonal, results for interim periods are not
necessarily indicative of those which may be expected for a full year.

      The financial information included herein should be read in conjunction
with the Company's consolidated financial statements and related notes in its
Annual Report on Form 10-K for the fiscal year ended July 31, 1997, which is on
file with the United States Securities and Exchange Commission.

2.  INVENTORIES

      Inventories are comprised of the following:

                                        JANUARY 31, 1998     JULY 31, 1997
                                        ----------------     -------------
Purchased for resale .............        $66,147,881         $46,898,557
Operating supplies ...............            374,261             340,963
                                          -----------         -----------
          Total ..................        $66,522,142         $47,239,520
                                          ===========         ===========

                                       6
<PAGE>
3.  PUBLIC OFFERING

      On December 2, 1997, the Company sold 2,300,000 shares of its common stock
in a follow-on public offering at a price of $16.00 per share. The total number
of shares sold includes 300,000 related to the underwriters' over-allotment
option, which was exercised in full. The net proceeds from the issuance and sale
of common stock amounted to approximately $34 million after deducting
underwriters' discounts and other expenses. A portion of the net proceeds was
used to repay indebtedness of approximately $21.3 million outstanding under the
Revolving Credit Term Loan with Letter of Credit Facility (the "Credit
Facility"). Approximately $11.2 million was used to fund the Company's
operations and the remaining balance of approximately $1.5 million has been
invested in short-term, interest bearing instruments.

4.  SHAREHOLDERS' EQUITY

Changes in shareholders' equity consist of the following:
<TABLE>
<CAPTION>
                                                                                          CUMULATIVE
                                                                                            FOREIGN
                                             COMMON STOCK       ADDITIONAL                 CURRENCY                       TOTAL
                                        --------------------     PAID-IN      DEFERRED    TRANSLATION      RETAINED    SHAREHOLDERS'
                                          SHARES     AMOUNT      CAPITAL    COMPENSATION  ADJUSTMENTS      EARNINGS       EQUITY
                                        ---------   --------   -----------   ---------    -----------    -----------   ------------
<S>                                     <C>         <C>        <C>           <C>          <C>            <C>           <C>         
BALANCE, AUGUST 1, 1997 .............   4,901,300   $  1,000   $35,006,539   $(618,333)   $(2,303,027)   $11,582,750   $ 43,668,929
Net income ..........................                                                                      3,498,343      3,498,343
Foreign currency translation
   adjustments ......................                                                        (545,822)                     (545,822)
Exercise of stock options ...........      48,100                  559,753                                                  559,753
Amortization of deferred
  compensation ......................                                           70,000                                       70,000
Stock issued in secondary
  public offering ...................   2,300,000               34,192,088                                               34,192,088
                                        ---------   --------   -----------   ---------    -----------    -----------   ------------
BALANCE, JANUARY 31, 1998 ...........   7,249,400   $  1,000   $69,758,380   $(548,333)   $(2,848,849)   $15,081,093   $ 81,443,291
                                        =========   ========   ===========   =========    ===========    ===========   ============
</TABLE>
                                       7
<PAGE>
5.  EARNINGS PER SHARE

Effective for periods ended January 31, 1998, the Company implemented Statement
of Financial Accounting Standards ("SFAS") No. 128, "Earnings Per Share", which
establishes standards for computing and presenting earnings per share ("EPS")
for entities with publicly held common stock. SFAS No. 128 simplifies the
standards for computing EPS previously found in Accounting Principles Board
Opinion No. 15, "Earnings Per Share", and makes them comparable to international
EPS standards. It replaces the presentation of primary EPS with a presentation
of basic EPS, which excludes dilution. It also requires dual presentation of
basic and diluted EPS on the face of the income statement for all entities with
complex capital structures. Basic earnings per share were computed by dividing
net income by the weighted average number of shares of common stock outstanding
during the period. Diluted earnings per share differs from basic earnings per
share due to the assumed conversions of dilutive options, warrants and
convertible debt that were outstanding during the period. EPS for periods ended
on or prior to January 31, 1997 have been restated to conform with the
requirements of SFAS No. 128.
<TABLE>
<CAPTION>
                                                                          THREE MONTHS ENDED JANUARY 31,
                                               ---------------------------------------------------------------------------------
                                                                  1998                                       1997
                                               ------------------------------------      ---------------------------------------
                                                                 COMMON        PER                           COMMON        PER
                                                 INCOME          SHARES       SHARE        (LOSS)            SHARES       SHARE
                                               ----------      ---------      -----      -----------       ---------      ------
<S>                                            <C>             <C>            <C>        <C>               <C>            <C>    
BASIC EPS:
As reported ...............................    $   41,034      6,439,982      $0.01      $  (165,526)      4,879,781      $(0.03)

EFFECT OF DILUTIVE SECURITIES:
Options ...................................                      374,180
Warrants ..................................                       28,861
                                               ----------      ---------      -----      -----------       ---------      ------
DILUTED EPS: ..............................    $   41,034      6,843,023      $0.01      $  (165,526)      4,879,781      $(0.03)
                                               ==========      =========      =====      ===========       =========      ======
<CAPTION>
                                                                       SIX MONTHS ENDED JANUARY 31,
                                               ---------------------------------------------------------------------------------
                                                                  1998                                       1997
                                               ------------------------------------      ---------------------------------------
                                                                 COMMON        PER                           COMMON        PER
                                                 INCOME          SHARES       SHARE        (LOSS)            SHARES       SHARE
                                               ----------      ---------      -----      -----------       ---------      ------
BASIC EPS:
As reported ...............................    $3,498,343      5,667,337      $0.62      $ 1,280,391       4,860,335      $0.26

EFFECT OF DILUTIVE SECURITIES:
Options ...................................                      409,222                                       6,748
Warrants ..................................                       31,457
8% Convertible Debentures .................       393,205        937,500
                                               ----------      ---------      -----      -----------       ---------      ------
DILUTED EPS: ..............................    $3,891,548      7,045,516      $0.55      $ 1,280,391       4,867,083      $ 0.26
                                               ==========      =========      =====      ===========       =========      ======
</TABLE>
      The 937,500 shares issuable upon conversion of the 8% convertible
debentures were not included in the calculation of diluted EPS for the quarter
ended January 31, 1998 because the effect of adding the shares and the related
interest would have been anti-dilutive.

                                       8
<PAGE>
5.  LICENSE AGREEMENTS

      Effective January 1, 1998, the Company entered into license agreements
with Warner Bros. to design, manufacturer and distribute Looney Tunes products
in Latin America, Europe, the Middle East, and Africa. The license agreements
require minimum guaranteed royalty amounts, plus a commitment to spend certain
amounts on advertising for the products. In connection with a license agreement
signed in September 1997, the Company issued 100,000 warrants for the purchase
of common stock to Warner Bros. in January 1998.

                                       9
<PAGE>
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL  CONDITION AND RESULTS
        OF OPERATIONS

      EXCEPT FOR THE HISTORICAL INFORMATION CONTAINED HEREIN, THE MATTERS
DISCUSSED IN THIS MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS ARE FORWARD LOOKING STATEMENTS THAT INVOLVE RISKS AND
UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY, INCLUDING,
WITHOUT LIMITATION, RELATIONSHIPS WITH LICENSORS, NEW PRODUCT INTRODUCTION,
ABILITY TO MANAGE GROWTH, ABILITY TO SOURCE PRODUCTS, INTERNATIONAL TRADE
RELATIONS AND MANAGEMENT OF QUARTER TO QUARTER RESULTS, AND OTHER RISKS DETAILED
FROM TIME TO TIME IN THE COMPANY'S SEC REPORTS, INCLUDING THE COMPANY'S ANNUAL
REPORT ON FORM 10-K FOR THE FISCAL YEAR ENDED JULY 31, 1997 (SEE "RISK FACTORS"
IN SUCH FORM 10-K). UPDATED INFORMATION WILL BE PERIODICALLY PROVIDED BY THE
COMPANY AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934.

RESULTS OF OPERATIONS

      The following unaudited table sets forth the Company's results of
operations as a percentage of net sales for the periods indicated below:

                                      THREE MONTHS ENDED    SIX MONTHS ENDED
                                      ------------------    ----------------
                                          JANUARY 31,          JANUARY 31,
                                       ----------------     ----------------
                                        1998      1997       1998      1997
                                       ------    ------     ------    ------
Net sales ..........................    100.0 %   100.0 %    100.0 %   100.0 %
Cost of sales ......................     64.9      62.7       64.9      68.3
                                       ------    ------     ------    ------
Gross profit .......................     35.1      37.3       35.1      31.7
Selling, general and
  administrative expenses ..........     32.1      34.2       26.8      25.0
                                       ------    ------     ------    ------
Operating income ...................      3.0       3.1        8.3       6.7
Interest expense ...................     (3.7)     (4.6)      (2.7)     (3.4)
Interest income ....................      0.6       0.3        0.3       0.1
Other income (expense) .............      0.3      (0.1)       0.2      (0.1)
Net income (loss) ..................      0.1 %    (0.8)%      3.9 %     2.1 %
                                       ======    ======     ======    ======

THREE MONTHS ENDED JANUARY 31, 1998 AND 1997

      NET SALES. Net sales for the fiscal quarter ended January 31, 1998
increased 40.1%, or $8.8 million, to $30.8 million from $22.0 million in the
comparable period in fiscal 1997. The increase in net sales was primarily
attributable to increased domestic and international amusement net sales growth
of 39.4% and 78.6%, respectively, over the comparable period in fiscal 1997.
Domestic net toy sales for the second quarter of fiscal 1998 compared to the
comparable period of fiscal 1997 increased 35.8%, or $6.1 million, to $23.3
million, and international net toy sales increased 66.1%, or $2.7 million, to
$6.8 million.

      Net sales of licensed products for the second quarter of fiscal 1998
increased 51.9%, or $5.7 million, to $16.6 million from $10.9 million in the
comparable period of fiscal 1997. The increase in licensed product sales was
primarily attributable to growth of sales of the Company's licensed products to
amusement customers, and the Company's European operations, which accounted for
$3.8 million of the Company's net sales of licensed products for the second
quarter of fiscal 1998, a 55.3% increase from the comparable period of fiscal
1997. Within licensed products, sales of Looney Tunes' characters increased
109.9%, or $6.0 

                                       10
<PAGE>
million, to $11.6 million for the second quarter of fiscal 1998 from $5.5
million in the comparable period of fiscal 1997. Net sales of the "TORNADO
TAZ(TM)" accounted for $500,000, or 1.6%, of the Company's net toy sales for the
second quarter of fiscal 1998. Net sales of PLAY-FACES(R) decreased 25.3%, or
$700,000, to $2.1 million, from $2.8 million in the comparable period of fiscal
1997. Net sales of non-licensed products for the second quarter of fiscal 1998
increased 30.9%, or $3.2 million, to $13.5 million from $10.3 million in the
comparable period of fiscal 1997. The increase is primarily attributable to
sales of "TALKIN' TOTS(TM)" of $3.9 million, increased sales of novelty items of
$1.7 million, offset by a decrease in sales of non-license stuffed toys of $2.3
million.

      Net toy sales to retail customers for the second quarter of fiscal 1998
and fiscal 1997 accounted for 32.9%, or $10.2 million, and 34.0%, or $7.5
million, respectively, of the Company's net sales. The 35.4%, or $2.7 million
increase in sales to retail customers from the second quarter of fiscal 1997 to
the second quarter of fiscal 1998 is primarily attributable to sales of "TALKIN'
TOTS(TM)" and "TORNADO TAZ(TM)" partially offset by a decrease in sales of
licensed plush toys and PLAY-FACES(R).

      Net toy sales to amusement customers for the second quarter of fiscal 1998
and fiscal 1997 accounted for 64.8%, or $19.9 million, and 62.5%, or $13.7
million, respectively, of the Company's net sales. The 45.1%, or $6.2 million,
increase in dollar volume is primarily attributable to the strong increase in
sales of licensed plush toys to amusement customers of $10.4 million, a 197.1%
increase from the comparable period of fiscal 1997, partially, offset by a
decrease in sales of non-licensed plush toys of $2.4 million.

      GROSS PROFIT. Gross profit increased 31.9% to $10.8 million for the second
quarter of fiscal 1998 from $8.2 million in the comparable period of fiscal
1997, due to the overall increase in the Company's net sales. Gross profit as a
percentage of net sales decreased to 35.1% for the second quarter of fiscal 1998
from 37.3% in the comparable period in fiscal 1997. The decrease is principally
a result of the Company's increased sales to distributors in certain
international markets which typically carry lower profit margins and lower
operating costs.

      SELLING, GENERAL AND ADMINISTRATIVE EXPENSES. Selling, general and
administrative expenses increased approximately 31.7% to $9.9 million for the
second quarter of fiscal 1998 from $7.5 million in the comparable period in
fiscal 1997. This increase is primarily attributable to the increase in the
Company's net sales as well as the growth of the Company's infrastructure and
increased expenses related to the expansion of the Company's facilities in Hong
Kong and Spain. As a percentage of net sales, selling, general and
administrative expenses decreased to 32.2% for the second quarter of fiscal 1998
from 34.2% in the comparable period of fiscal 1997.

      INTEREST EXPENSE AND OTHER INCOME. Interest expense increased 13.5% or
approximately $137,000, to $1.1 million for the second quarter of fiscal 1998
from $1.0 million in the comparable period in fiscal 1997 primarily due to
convertible subordinated debentures interest expense of $302,000, offset by a
decrease in interest expense on the revolving loans under the Credit Facility.

      INCOME TAX EXPENSE. Income tax expense for the second quarter of fiscal
1998 reflects an effective tax rate of approximately 35%, compared to a tax
benefit in the prior year due to a net loss in the second quarter of fiscal
1997.

                                       11
<PAGE>
SIX MONTHS ENDED JANUARY 31, 1998 AND 1997

      NET SALES. Net sales for the six months ended January 31, 1998 increased
44.2%, or $27.4 million, to $89.3 million from $61.9 million in the comparable
period of fiscal 1997. The increase in net sales was primarily attributable to
increased domestic and international retail growth of 83.1% and 79.6%,
respectively. Domestic net toy sales for the first half of fiscal 1998 compared
to the first half of fiscal 1997 increased 40.9%, or $21.5 million, to $73.9
million, and international net toy sales increased 75.8%, or $6.0 million, to
$13.9 million.

      Net sales of licensed products for the first half of fiscal 1998 increased
46.3%, or $15.5 million, to $48.9 million from $33.3 million in the comparable
period of fiscal 1997. The increase in licensed product sales was primarily
attributable to the growth of sales of the Company's licensed products to both
retail and amusement customers, and the Company's European operations, which
accounted for $8.4 million of the Company's net sales of licensed products for
the first half of fiscal 1998, a 61.8% increase from the comparable period of
fiscal 1997. Within licensed products, sales of Looney Tunes' characters
increased 160.2%, or $23.6 million, to $38.3 million for the first half of
fiscal 1998 from $14.7 million in the comparable period of fiscal 1997. Net
sales of "TORNADO TAZ(TM)" accounted for $8.2 million, or 9.3%, of the Company's
net toy sales for the first half of fiscal 1998. Net sales of PLAY-FACES(R)
decreased 51.3%, or $5.6 million, to $5.3 million, from $10.9 million in the
comparable period of fiscal 1997. Net sales of non-licensed products for the
first half of fiscal 1998 increased 44.5%, or $12.0 million, to $38.9 million
from $26.9 million in the comparable period of fiscal 1997. This increase is
primarily attributable to sales of "TALKIN' TOTS(TM)" of $12.9 million, aNd
increased sales of novelty items of $1.4 million, offset by a decrease in sales
of non-licensed stuffed toys of $2.3 million.

      Net toy sales to retail customers for the first half of fiscal 1998 and
fiscal 1997 accounted for 38.5%, or $34.4 million, and 30.5%, or $18.9 million,
respectively, of the Company's net sales. The 82.4%, or $15.5 million increase
in sales to retail customers from the first half of fiscal 1997 to the first
half of fiscal 1998 is primarily attributable to sales of "TALKIN' TOTS(TM)" and
"TORNADO TAZ(TM)", which were partially offset by a decrease in sales of
PLAY-FACES(R).

      Net toy sales to amusement customers for the first half of fiscal 1998 and
fiscal 1997 accounted for 59.8%, or $53.4 million, and 67.0%, or $41.5 million,
respectively, of the Company's net sales. The 28.7%, or $11.9 million increase
in dollar volume is primarily attributable the strong increase in domestic sales
of licensed plush toys to amusement customers which accounted for $25.1 million,
of the Company's net sales, a 97.6% increase from the comparable period in
fiscal 1997 and the strong European market, to which amusement sales totaled
$7.8 million, a 73.0% increase from the comparable period in fiscal 1997.

      GROSS PROFIT. Gross profit increased 59.8% to $31.4 million for the first
half of fiscal 1998 from $19.6 million in the comparable period in fiscal 1997,
due to the overall increase in the Company's net sales. Gross profit as a
percentage of net sales increased to 35.1% for the first half of fiscal 1998
from 31.7% in the comparable period in fiscal 1997. This increase was
principally a result of higher domestic overall retail margins from the
television promotion of "TALKIN' TOTS(TM)" and "TORNADO TAZ(TM)".

      SELLING, GENERAL AND ADMINISTRATIVE EXPENSES. Selling, general and
administrative expenses increased approximately 54.8% to $24.0 million for the
first half of fiscal 1998 from $15.5 million in the comparable period in fiscal
1997. This increase is primarily attributable to increased television
advertisement costs of $4.1 million, increased payroll and related costs of $2.3
million, product development costs and other expenses associated with the
increased sales volume. As a percentage of net sales, selling, general and
administrative expenses increased to 26.8% for the first half of fiscal 1998
from 25.0% in the comparable period of fiscal 1997.

                                       12
<PAGE>
      INTEREST EXPENSE AND OTHER INCOME. Interest expense increased 16.5% or
approximately $348,000, to $2.4 million for the first half of fiscal 1998 from
$2.1 million in the comparable period in fiscal 1997 primarily due to
convertible subordinated debentures interest expense of $603,000, offset by a
decrease in interest expense on the revolving loans under the Credit Facility.

      INCOME TAX EXPENSE. Income tax expense for the first half of fiscal 1998
reflects an effective tax rate of approximately 35%, compared to 38% for the
first half of fiscal 1997. The decrease is attributable primarily to lower tax
rates on international earnings.

LIQUIDITY AND CAPITAL RESOURCES

      At January 31, 1998, the Company's working capital was $71.3 million
compared to $20.8 million at January 31, 1997. This increase was primarily
attributable to the completion of the Company's follow-on public offering of its
common stock in December 1997 and use of borrowings from convertible
subordinated debentures.

      The Company satisfies its capital requirements and seasonal liquidity
shortfalls with cash flow primarily from borrowings and secondarily from
operations. The Company's primary capital needs have consisted of funding for
inventory, customer receivables, letters of credit, licenses and international
expansion.

      The Company's operating activities used net cash of $14.8 million in the
first six months of fiscal 1998 and provided net cash of $9.6 million in the
comparable period of fiscal 1997. The cash flow from operations for fiscal 1998
was primarily affected by a significant increase in inventory as the Company
received shipments of its amusement lines earlier this year than in the prior
year.

      Net cash used in investing activities during the first six months of
fiscal 1998 was $2.4 million compared to net cash used in investing activities
for the comparable period of fiscal 1997 of $403,000. In the first six months of
fiscal 1998, net cash used in investing activities consisted principally of the
purchase of short-term investments of approximately $1.5 million and purchase of
property and equipment of $895,000. For the first six months of fiscal 1997, net
cash used in investing activities consisted principally of the purchase of
property and equipment of $513,000.

      Net cash provided by financing activities during the first six months of
fiscal 1998 was $15.4 million and net cash used in financing activities during
the first six months of fiscal 1997 was $8.6 million. During the first six
months of fiscal 1998, $114.4 million was used in repayment of borrowings
outstanding on the revolving line of credit under the Company's Credit Facility
offset by draw-downs of $93.1 million. In the first six months of fiscal 1997,
cash used in repayment of borrowings outstanding on the revolving loan of $56.7
million was partially offset by draw-downs of approximately $51.7 million.

      On December 2, 1997, the Company sold 2,300,000 shares of its common stock
in a follow-on public offering at a price of $16.00 per share. The net proceeds
after deducting underwriters' discounts and other expenses were approximately
$34.2 million. In December, a portion of the net proceeds was used to repay
indebtedness of approximately $21.3 million outstanding under the revolving line
of credit under the Credit Facility. Approximately $11.2 million was used to
fund the Company's operations and the remaining balance of approximately $1.5
million has been invested in short-term, interest bearing instruments.

      The Company believes that its current available cash, net cash provided by
operating activities and available borrowings under the Company's Credit
Facility will be sufficient to meet the Company's cash requirements through the
remainder of fiscal 1998.

                                       13
<PAGE>
SEASONALITY

      Both the retail and amusement toy industries are inherently seasonal.
Generally, in the past, the Company's sales to the amusement industry have been
highest during the third and fourth fiscal quarters, and collections for those
sales have been highest during the succeeding fiscal quarters. The Company's
sales to the retail toy industry have been highest during its first and fourth
fiscal quarters, and collections from those sales have been highest during the
succeeding fiscal quarters. The Company's working capital needs and borrowings
to fund those needs have been highest during the third and fourth fiscal
quarters. As a result of the Company's increased sales to the amusement industry
and increased penetration of the retail market, the Company anticipates that its
sales, collections and borrowings to fund working capital needs may become more
significant in the third and fourth fiscal quarters.

                                       14
<PAGE>
ITEM 4.       SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      The Annual Meeting of Shareholders of Play By Play Toys & Novelties, Inc.
was held on December 11, 1997, for the purpose of electing directors, approving
an amendment to the Company's 1994 Incentive Plan, approving the re-pricing of
all options granted to officers of the Company prior to December 9, 1997,
approving the potential future issuance of shares of Common Stock upon
conversion of the Company's outstanding 8% Convertible Debentures and approving
the appointment of independent auditors. Proxies for the meeting were solicited
pursuant to Regulation 14A of the Securities Exchange Act of 1934 and there was
no solicitation in opposition to those nominees of the Board of Directors.

All of the Board of Director's nominees for directors, as listed in the proxy
statement, were elected with the number of votes cast for each nominee as
follows:

                                                        FOR             WITHHELD
                                                     ---------          --------
      Arturo G. Torres ..................            4,308,963            11,450
      Saul Gamoran ......................            4,309,063            11,350
      Berto Guerra, Jr ..................            4,308,963            11,450

The amendment to the Company's 1994 Incentive Plan by allocating 600,000
additional shares of common stock to the plan was approved by the following
vote:

                  FOR            AGAINST     ABSTAINED     BROKER NON VOTES
               ---------         -------     ---------     ----------------
               2,679,251         591,544       2,597           1,247,021

The ratification of the re-pricing of all options granted to the officers of the
Company prior to December 9, 1996 at an exercise price of $11.00 per share, with
Arturo G. Torres' exercise price being $12.10 per share, was approved by the
following vote:

                           FOR            AGAINST     ABSTAINED
                        ---------         -------     ---------
                        3,687,724         630,389       2,300

The approval of the potential future issuance of shares of common stock upon
conversion of the Company's outstanding 8% Convertible Debentures held by
Renaissance Capital Growth & Income Fund III, Inc., Renaissance Capital Growth &
Income Trust PLC and Banc One Capital Partners II, Ltd. was approved by the
following vote:

                  FOR            AGAINST     ABSTAINED     BROKER NON VOTES
               ---------         -------     ---------     ----------------
               3,998,087          71,120       3,185          1,247,021

The proposal to appoint Coopers & Lybrand L.L.P. as independent auditors for the
Company for the fiscal year ending July 31, 1998, was approved by the following
vote:

                           FOR            AGAINST     ABSTAINED
                        ---------         -------     ---------
                        4,311,593          7,200        1,620

                                       15
<PAGE>
ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

   3.1   Amended Articles of Incorporation of the Company (filed as Exhibit 3.1
         to the Registration Statement on Form S-1 (File No. 33-92204)
         incorporated herein by reference).

   3.2   Amended and Restated Bylaws of the Company (filed as Exhibit 3.2 to the
         Registration Statement on Form S-1 (File No. 33-92204) incorporated
         herein by reference).

   4.1   Specimen of Common Stock Certificate (filed as Exhibit 4.1 to the
         Registration Statement on Form S-1 (File No. 33-92204) incorporated
         herein by reference).

   4.2   Form of Warrant Agreement and Form of Warrant (filed as Exhibit 4.2 to
         the Registration Statement on Form S-1 (File No. 33-92204) incorporated
         herein by reference).

   4.3   Form of Play By Play Toys & Novelties, Inc. Grant of Incentive Stock
         Option (filed as Exhibit 4.3 to the Registration Statement on Form S-1
         (File No. 33-92204) incorporated herein by reference).

   4.4   Form of Play By Play Toys & Novelties, Inc. Non-qualified Stock Option
         Agreement (filed as Exhibit 4.4 to the Registration Statement on Form
         S-1 (File No. 33-92204), incorporated herein by reference).

   4.5   Warrant to Purchase Common Stock issued by the Registrant to Ace
         Novelty Co., Inc. (filed as Exhibit 4 to Form 8-K (Date of Event: May
         1, 1996), incorporated herein by reference).

  10.1   Play By Play Toys & Novelties, Inc. 1994 Incentive Plan (filed as
         Exhibit 10.1 to the Registration Statement on Form S-1 (File No.
         33-92204) incorporated herein by reference).
        
  10.2   Credit Agreement dated June 20, 1996, among the Registrant, Ace Novelty
         Acquisition Co., Inc., Newco Novelty,  Inc. and Chemical Bank, as agent
         for the lenders  (filed as Exhibit 10.1 to Form 8-K (Date of Event: May
         1, 1996) incorporated herein by reference).
        
  10.3   Promissory Note dated June 20, 1996, of Ace Novelty Acquisition Co.,
         Inc. payable to the order of Ace Novelty Co., Inc. in the principal sum
         of $2,900,000 (filed as Exhibit 2.1 to Form 8-K (Date of Event: May 1,
         1996) incorporated herein by reference).
        
  10.4   Employment agreement dated November 4, 1996, between the Registrant and
         Raymond G. Braun, as amended by Amendment No.1 to Employment agreement
         dated August 29, 1997 (filed as Exhibit 10.4 to Form 10-K for the year
         ended July 31, 1997, and incorporated herein by reference).
        
  10.5   Non-Qualified Stock Option agreement dated November 4, 1996, between
         the Registrant and Raymond G. Braun, as amended by Amendment No. 1
         dated August 29, 1997 (filed as Exhibit 10.5 to Form 10-K for the year
         ended July 31, 1997, and incorporated herein by reference).
        
                                       16
<PAGE>
ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K (CONTINUED)

  10.6   Employment agreement dated May 2, 1996, between the Registrant and Saul
         Gamoran, as amended by Amendment No. 1 dated May 16, 1996 (filed as
         Exhibit 10.6 to Form 10-K for the year ended July 31, 1997, and
         incorporated herein by reference).
         
  10.7   Employment agreement dated June 20, 1997, between the Registrant and
         James A. Weisfield (filed as Exhibit 10.7 to Form 10-K for the year
         ended July 31, 1997, and incorporated herein by reference).
         
  10.8   Subordinated Convertible Debenture Agreements dated July 3, 1997,
         between the Registrant and each of Renaissance Capital Growth and
         Income Fund III, Inc., Renaissance U.S. Growth and Income Trust PLC and
         Banc One Capital Partners II, Ltd. (the "Convertible Lenders") (filed
         as Exhibit 10.8 to Form 10-K for the year ended July 31, 1997, and
         incorporated herein by reference).
         
  10.9   Convertible Loan Agreement dated July 3, 1997, among the Registrant,
         the Convertible Lenders and Renaissance Capital Group, Inc (filed as
         Exhibit 10.9 to Form 10-K for the year ended July 31, 1997, and
         incorporated herein by reference).
         
  10.10  License Agreement dated March 22, 1994 by and between Warner Bros., a
         division of Time Warner Entertainment, L.P., and the Registrant (as
         successor by assignment to Ace Novelty, Inc.) (filed as Exhibit 10.10
         to Form 10-K for the year ended July 31, 1997, and incorporated herein
         by reference).
         
  10.11  License Agreement dated March 22, 1996 by and between Warner Bros., a
         division of Time Warner Entertainment, L.P., and the Registrant (as
         successor by assignment to Ace Novelty, Inc.) (filed as Exhibit 10.11
         to Form 10-K for the year ended July 31, 1997, and incorporated herein
         by reference).
         
  10.12  License Agreement dated September 10, 1997 by and between Warner Bros.,
         a division of Time Warner Entertainment, L.P., and the Registrant
         (filed as Exhibit 10.12 to Form 10-K for the year ended July 31, 1997,
         and incorporated herein by reference).
         
  10.13  License Agreement dated January 1, 1998 by and between Warner Bros., a
         division of Time Warner Entertainment, L. P. and the Registrant.
         
  10.14  License Agreement dated January 1, 1998 by and between Warner Bros., a
         division of Time Warner Entertainment, L. P. and the Registrant.
         
  10.15  Amendment dated January 14, 1998 to License Agreement dated September
         10, 1997 by and between Warner Bros., a division of Time Warner
         Entertainment, L.P. and the Registrant.
         
  27.0   Financial Data Schedule (EDGAR filing only)
- ------------
+   Confidential treatment has been requested with respect to a portion of this
    Exhibit.
        
   (b) Reports on Form 8-K

            None

                                       17
<PAGE>
                                   SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized, this 17th day of March 1997.


                                     PLAY BY PLAY TOYS & NOVELTIES, INC.

                                     By: /s/ RAYMOND G. BRAUN
                                             Raymond G. Braun
                                             CHIEF FINANCIAL OFFICER

                                       18

                             RETAIL LICENSE - EMEA
                        WARNER BROS. CONSUMER PRODUCTS

                                    #68116

LICENSE AGREEMENT made January 1, 1998 by and between WARNER BROS., A DIVISION
OF TIME WARNER ENTERTAINMENT COMPANY L.P., c/o Warner Bros. Consumer Products, a
Division of Time Warner Entertainment Company L.P., whose address is 4000 Warner
Blvd., Burbank, CA 91522 (hereinafter referred to as "LICENSOR") and PLAY-BY-
PLAY TOYS & NOVELTIES, INC., whose address is 4400 Tejasco, San Antonio, TX
78218-0267, c/o 1000 2nd Avenue, Suite 1401, Seattle, WA 98104, Attention: Saul
Gamoran (hereinafter referred to as "LICENSEE").

                             W I T N E S S E T H :

The parties hereto mutually agree as follows:

1.    DEFINITIONS: As used in this Agreement, the following terms shall have the
      following respective meanings:

      (a)   "LICENSED PROPERTY": As defined in Schedules A-1 through C-13 as set
            forth below, attached hereto and incorporated by reference:

            (i)   PROPERTIES A (ALL ARTICLES):
                  Schedule A-1:     Looney Tunes
                  Schedule A-2:     Animaniacs

            (ii)  PROPERTIES B (ALL ARTICLES):
                  Schedule B-3:     Scooby Doo
                  Schedule B-4:     Tom & Jerry
                  Schedule B-5:     The Flintstones
                  Schedule B-6:     Yogi Bear
                  Schedule B-7:     Top Cat
                  Schedule B-8:     The Jetsons
                  Schedule B-9:     Wacky Races

                  In addition, the Licensed Property shall include use of the
                  Cartoon Network Logo, to be used only in conjunction with one
                  (1) or more Properties B and subject to Licensor's prior
                  written approval on a case-by-case basis. It is understood and
                  agreed that no additional royalties shall be paid to Licensor
                  for use of the Cartoon Network Logo as set forth herein.

            (iii) PROPERTIES C (ARTICLES 4 ONLY):
                  Schedule C-10:    Batman Animated Series/Comics
                  Schedule C-11:    Superman Animated Series/Comics/

                                    -1-                              #68116
<PAGE>
                                   "Superman V" Motion Picture
                  Schedule C-12:    Baby Looney Tunes
                  Schedule C-13:    Quest for Camelot

            (b)   "TERRITORY": The regions of Europe, Middle East and Africa, as
                  defined on the attached Exhibit 3.

            (c)   "LICENSED PRODUCT(S)":

                  (i)   ARTICLES 1 "STANDARD PLUSH":
 
                        *REDACTED*

                  (ii)  ARTICLES 2 "FEATURE PLUSH":

                        *REDACTED*

                  (iii) ARTICLES 3 "OTHER PLUSH":

                        *REDACTED*

                  (iv)  ARTICLES 4 "HOUSEWARES":

                        *REDACTED*

            Articles 1, 2, 3 and 4 as defined above shall be referred to
            separately and collectively herein as the "Licensed Product(s)."

                  *REDACTED*

      (d)   "GUARANTEED CONSIDERATION":

            (i)   The sum of *REDACTED* DOLLARS ($USD *REDACTED*) which shall be
                  allocated among the Licensed Properties, the Licensed Products
                  and the Distribution Channels and payable according to the
                  payment schedules set forth in Schedules A-1 through D-15.

            (ii)  In addition to the foregoing, the Guaranteed Consideration
                  shall also include unrecouped balances from Existing Licenses
                  (as defined below) in the amount of *REDACTED* DOLLARS
                  ($*REDACTED*) (the "Unrecouped Balances"), which shall be
                  allocated among the Licensed Properties and the Articles as
                  follows:

                       *REDACTED*


                                    -2-                              #68116
<PAGE>
                  The Royalties payable by Licensee hereunder shall offset the
                  amounts set forth above for such Property and Article.
                  Licensor acknowledges that the Unrecouped Balances have been
                  paid by Licensee.

            (iii) It is hereby understood and agreed that:

                  1.    Licensee shall provide Licensor a security instrument in
                        the form of an irrevocable insurance bond in the amount
                        of *REDACTED* DOLLARS ($*REDACTED) (the "Security
                        Instrument") of which (a) *REDACTED* Dollars
                        ($*REDACTED*) shall be security against the Guaranteed
                        Consideration for this Agreement and (b) *REDACTED*
                        Dollars ($*REDACTED*) shall be security against the
                        Guaranteed Consideration for License Agreement #90248
                        between Licensor and Licensee for the region of Latin
                        America (including all Guaranteed Consideration amounts
                        set forth on Schedules A through D-15 attached thereto),
                        it being expressly understood that there shall be only
                        one (1) Security Instrument for the two (2) Agreements.
                        The Security Instrument shall be in a form acceptable to
                        Licensor and shall be issued from an institution
                        acceptable to Licensor, such acceptances not to be
                        unreasonably withheld. Delivery of the Security
                        Instrument to Licensor shall be no later than thirty
                        (30) days after Licensee's execution of this Agreement.
                        The Security Instrument shall have a term concurrent
                        with the Term of this Agreement and shall be
                        self-liquidating to the amount of the Guaranteed
                        Consideration remaining at the conclusion of the Term.
                        The Security Instrument shall be reduced during the Term
                        on a dollar for dollar basis as Licensee makes payments
                        during the Term. Upon payment to Licensor of the total
                        amount of the Guaranteed Consideration, the Security
                        Instrument shall terminate;

                  2.    All payments hereunder shall be made in U.S. Dollars;
                        and

                  *REDACTED*

      (e)   "TERM": January 1, 1998 through *REDACTED*.

      (f)   "MARKETING DATES": "Marketing Date" shall mean the latest date the
            Licensed Products shall be made available to the trade or to the
            public, whichever applies, as set forth for each Article in Schedule
            A, Chart #1.

      (g)   "ROYALTY RATE": Licensee shall pay to Licensor the following sums as
            applicable (the "Royalties"):

                  *REDACTED*

                                    -3-                              #68116
<PAGE>
      (h)   "DISTRIBUTION CHANNELS": Licensee may distribute the Licensed
            Products through the Distribution Channels (as defined below)
            applicable to each such Licensed Product as set forth below:

                  *REDACTED*

            The Distribution Channels shall be defined as follows:

                  *REDACTED*

      (i)   "AUTHORIZED DISTRIBUTORS": Licensee and Licensor agree that Licensee
            shall be permitted to utilize third-party distributors within
            specific countries in the Territory ("Authorized Distributors"),
            which shall have the right, subject to Paragraph 1.(j) below, to
            import, manufacture, distribute and/or sell Licensed Products,
            subject to Licensor's prior written approval in each case. Licensee
            agrees that with each request for such approval it shall submit a
            comprehensive annual business plan relating to the distribution and
            sales of the Licensed Products. No approval, rejection and/or
            modification of such annual business plan required by Licensor shall
            constitute a guarantee for economic benefit to Licensee and/or the
            Authorized Distributor or shall constitute liability on the part of
            Licensor for any aspect of Licensee's business.

      (j)   "EXISTING LICENSES": It is agreed that the existing licenses between
            Licensor and/or its affiliated companies and Licensee and/or its
            subsidiary companies as set forth in Exhibit 5 attached hereto shall
            be terminated effective December 31, 1997, including any sell-off
            periods thereunder, and that Unrecouped Balances shall be payable
            under this Agreement as set forth in Paragraph 1.(d)(ii); however,
            Licensee agrees that such termination is contingent upon Licensee's
            execution of this Agreement.

      (k)   "THIRD PARTY LICENSES": Licensee acknowledges that all rights
            hereunder are subject to the rights of preexisting licensees under
            third party licenses as listed in Exhibit 4 hereto (the "Third Party
            Licenses") , including but not limited to such pre-existing
            licensees which have been granted distribution rights in parts of
            the Territory for products identical to Articles 1, 2 and 3.
            Licensee agrees that it and its affiliated companies shall not
            distribute and sell such Articles 1, 2 and 3 in such parts of the
            Territory, subject to the terms of Paragraph 10(c) hereof; however
            Licensee shall have the right to negotiate with such licensees with
            the purpose of acting as the manufacturer for such licensees.

      (1)   "RECAPTURE RIGHTS": In the event Licensee fails to market any of the
            Licensed Products and/or any of the countries in the Territory
            and/or any of the Licensed Properties and or any of the Distribution
            Channels three (3) months after the Marketing Date, Licensor shall
            have the right to recapture such Licensed Product, country, Licensed
            Property and/or Distribution Channel from the rights granted

                                    -4-                              #68116
<PAGE>
            under this Agreement without obligation to Licensee. Such recapture
            may take place on a Property-by-Property, Licensed
            Product-by-Licensed Product, country-by-country and/or Distribution
            Channel-by-Distribution Channel basis.

      (m)   "LICENSEE'S COMMITMENTS":

            (i)   PROMOTIONAL COMMITMENT: Licensee agrees that throughout the
                  Term it shall spend a minimum of *REDACTED* percent
                  (*REDACTED*%) of its total Net Sales in each of the countries
                  in the Territory on promotional and advertising activities in
                  each such country (the "Promotional Commitment"). The
                  Promotional Commitment shall include, as a minimum, television
                  advertising for Articles 2 in the following countries:
                  *REDACTED*, with a total minimum value of *REDACTED* percent
                  (*REDACTED*%) of the total Promotional Commitment for each
                  country. Monies spent by Licensee for Trade Fairs (as defined
                  below) shall not be taken into account to determine the
                  Promotional Commitment. Licensee shall submit reports on a
                  quarterly basis as set forth in Paragraph 5.(a) with respect
                  to the Promotional Commitment and Licensor shall have the
                  right to inspect and/or audit Licensee's books and records
                  with respect to the Promotional Commitment under the terms and
                  conditions of Paragraph 6 hereof.

            (ii) STAFFING COMMITMENT: Licensee agrees that it shall:

                  1.   appoint dedicated sales and marketing managers to
                       oversee the sales and marketing of the Licensed Products
                       in the Territory; and

                  2.   *REDACTED*

                  3.   appoint dedicated staff to manage and enhance product
                       development and production control (as such terms are
                       commonly understood in the industry) of the Licensed
                       Products.

            (iii) TRADE FAIRS: Licensee shall present the Licensed Products at
                  such trade fairs as are submitted to and approved by Licensor
                  prior to the Marketing Date (the "Trade Fairs"). Licensee's
                  affiliates and/or Authorized Distributors shall have sections
                  of its booth solely dedicated to the Licensed Properties and
                  the Licensed Products at the Trade Fairs, with the exception
                  of Trade Fairs in Developing Markets, where Licensee shall
                  dedicate sections of its booth to the Licensed Properties and
                  the Licensed Products together with other products.
                  "Developing Markets" shall be such countries as are submitted
                  to and approved by Licensor for such definition prior to the
                  Marketing Date.

                                    -5-                              #68116
<PAGE>
      (n)   LICENSOR'S STAFFING COMMITMENT: Licensor shall designate an employee
            with primary responsibility for the administration of this License
            Agreement.

2.    GRANT OF LICENSE:

      (a)   Subject to the restrictions, limitations, reservations and
            conditions and Licensor's approval rights set forth in this
            Agreement, and to pre-existing Third Party Licenses in the
            Territory, Licensor hereby grants to Licensee and Licensee hereby
            accepts for the Term of this Agreement, a license to utilize the
            Licensed Property solely on or in connection with the manufacture,
            distribution and sale of the Licensed Products as specified above
            for the ultimate distribution to the public throughout the Territory
            *REDACTED*.

      (b)   Without limiting any other approval rights of Licensor as contained
            herein, no television commercials may be utilized under this
            Agreement without the specific prior written approval of Licensor,
            such approval not to be unreasonably withheld.

3.    RESERVATION OF RIGHTS; PREMIUMS:

      (a)   Licensor reserves all rights not expressly conveyed to Licensee
            hereunder, and Licensor may grant licenses to others to use the
            Licensed Property, artwork and textual matter in connection with
            other uses, services and products without limitation.

      (b)   Notwithstanding anything to the contrary stated herein, Licensor
            specifically reserves the right, without limitation throughout the
            world, to itself use, or license any third party(s) of its choice to
            use the Licensed Property for the manufacture, distribution and sale
            of products similar or identical to those licensed herein in
            Paragraph 1. (c) above for sale through any catalogue(s) produced or
            distributed by or on behalf of Licensor or its affiliated companies,
            or for sale or distribution in any theaters or arenas, or for sale
            or distribution in any retail stores operated by or on behalf of
            Licensor, its affiliated companies or franchisees, or for sale or
            distribution in any theme/amusement parks operated by or on behalf
            of Licensor and its affiliated companies, including without
            limitation, the Six Flags and Movie World parks. In addition,
            Licensor reserves the right to allow Six Flags Corporation and Movie
            World to manufacture (or have manufactured by a third party)
            products similar or identical to those licensed herein for
            distribution or sale in theme and/or amusement parks owned or
            operated by both Six Flags Corporation and Movie World. Further,
            Licensor reserves the right to use, or license others to use, and/or
            manufacture products similar or identical to those licensed herein
            for use as premiums.

      (c)   Licensee specifically understands and agrees that no rights are
            granted herein with respect to the Warner Bros. "shield" logo or
            trademark, or any other trademark(s), logo (s) or copyrights owned
            by Licensor other than those specifically set forth

                                    -6-                              #68116
<PAGE>
            above in the Licensed Property, it being understood that all rights
            in and to said properties are reserved exclusively to Licensor for
            use and/or licensing as it deems appropriate to third party(s) of
            its choice.

      (d)   Licensee agrees that it will not use, or knowingly permit the use
            of, and will exercise due care that its customers likewise will
            refrain from the use of, the Licensed Products as a premium, except
            with the prior written consent of Licensor, and that it shall not
            actively solicit orders for such use of the Licensed Products.
            Notwithstanding the foregoing; Licensor shall notify Licensee of any
            opportunities which may arise during the Term for Licensee to bid on
            and/or supply a third party promotional partner of Licensor's with
            Licensed Products for premium use within the Territory and Licensee
            shall have the right to do so hereunder. Subject to Licensor's prior
            written approval as aforesaid, Licensee shall pay to Licensor a sum
            equal to TWELVE PERCENT (12%) of all premium sales. For purposes of
            this paragraph, the term "premium" shall be defined as including,
            but not necessarily limited to, combination sales, free or
            self-liquidating items offered to the public in conjunction with the
            sale or promotion of a product or service, including traffic
            building or continuity visits by the consumer/customer, or any
            similar scheme or device, the prime intent of which is to use the
            Licensed Products in such a way as to promote, publicize and or sell
            the products, services or business image of the user of such item.

4.    CONSIDERATION:

      (a)   The Guaranteed Consideration paid by Licensee as set forth above
            shall be applied against such Royalties as are, or have become, due
            to Licensor. No part of such Guaranteed Consideration shall be
            repayable to Licensee. Royalties earned in excess of the Guaranteed
            Consideration applicable to the Term hereof shall not offset any
            Guaranteed Consideration required in respect of the succeeding
            renewal term (if any); likewise, Royalties earned in excess of the
            Guaranteed Consideration applicable to the renewal term (if any)
            shall not offset any Guaranteed Consideration applicable to any
            prior term.

      (b)   ROYALTY PAYMENTS: Licensee shall pay to Licensor a sum equal to the
            Royalty Rate as set forth above of all Net Sales by Licensee of the
            Licensed Products covered by this Agreement. The term "Net Sales"
            herein shall mean the gross invoice price billed customers, less

            (i)   actual quantity discounts and actual returns, but no
                  deductions shall be made for uncollectible accounts and
                  deductions for actual returns may not exceed five percent (5%)
                  of total sales; and

            (ii)  any sales, excise or value added taxes which are separately
                  stated and which are required to be collected from customers
                  and which are payable to tax authorities. No deduction shall
                  be taken in computing Net Sales for

                                    -7-                              #68116
<PAGE>
                  taxes not described immediately above, including but not
                  limited to income taxes, withholding taxes or remittance
                  taxes.

            No costs incurred in the manufacture, sale, distribution,
            advertisement, or exploitation of the Licensed Products shall be
            deducted from any Royalties payable by Licensee.

      (c)   Royalties shall be reported and paid as set forth in Paragraph
            5.(a), except to the extent offset by Guaranteed Consideration
            theretofore remitted. It is a material term and condition of this
            Agreement that Royalty reports shall be broken down by (1) Licensed
            Product, (2) country, (3) Licensed Property and (4) Distribution
            Channel. In the event Licensee fails to do so, Licensor shall have
            the right to terminate this Agreement. Licensor shall also have the
            right to require Licensee to report on a retailer-by-retailer basis.
            Without prejudice to any other rights and remedies that Licensor may
            have, it is agreed that any Royalties due by Licensee accruing from
            sales of the Licensed Products outside the Territory and/or outside
            the applicable Distribution Channels shall not be offset against the
            Guaranteed Consideration.

      (d)   Licensee shall not have the right to cross-collateralize Royalties
            earned (1) between the Licensed Properties, (2) between the
            Distribution Channels, or (3) between Articles 1, 2 and 3
            collectively and Articles 4 (although Licensee may cross-
            collateralize between Articles 1, 2 and 3) ; however, Licensee shall
            have the right to set off accrued Royalties for a certain Licensed
            Property which exceed the portion of the Guaranteed Consideration
            allocated to such Licensed Property against the Unallocated Portion
            of the Guaranteed Consideration (as set forth in Schedule A, Chart
            #1 and in Schedules D-14 and D-15 attached hereto). Royalties so
            accrued under any Licensed Property A or Licensed Property C may
            only be offset against the Unallocated Portion of the Guaranteed
            Consideration for Licensed Properties A and C; and Royalties so
            accrued under any Licensed Property B may only be offset against the
            Unallocated Portion of the Guaranteed Consideration for Licensed
            Properties B.

      (e)   Licensee will pay all taxes, customs, duties, assessments, excise
            except as provided in Subparagraph 4.(b)(ii) , and other charges
            levied upon the importation of or assessed against the Licensed
            Product under this Agreement, as well as all Licensee's costs of
            doing business and Licensor shall have no liability therefor.

      (f)   In the event Licensee has earned Royalties in currencies, other than
            in U.S. Dollars, then Licensee shall convert said amounts into U.S.
            Dollars based upon the exchange rate published by the Wall Street
            Journal as of the fifteenth (15th) day of the applicable month or if
            such day shall fall on a non-business day then as of the first
            business day following said fifteenth (15th) day.

                                    -8-                              #68116
<PAGE>
5.    PERIODIC STATEMENTS:

      (a)   Within thirty (30) days after the initial shipment of the Licensed
            Products and promptly on the thirtieth (30th) day of every quarter
            thereafter, Licensee shall furnish to Licensor complete and accurate
            statements certified to be accurate by Licensee, or if a
            corporation, by an officer of Licensee, broken down into the
            categories set forth in Paragraph 4. (c) and showing with respect to
            all Licensed Products distributed and sold by Licensee during the
            preceding calendar quarter the (i) number of units; (ii) country in
            which manufactured, sold and/or to which shipped; (iii) Description
            (as such term is defined below) of the Licensed Products; (iv) gross
            sales price; and (v) itemized deductions from gross sales price, and
            net sales price together with any returns made during the preceding
            calendar quarter. Such statements shall be furnished to Licensor
            whether or not any of the Licensed Products have been sold during
            calendar quarters to which such statements refer. Licensee shall
            also include with each quarterly statement a statement which shows
            the amounts spent during such quarter with respect to the
            Promotional Commitment as defined in Paragraph 1. (m) (i). Receipt
            or acceptance by Licensor of any of the statements furnished
            pursuant to this Agreement or of any sums paid hereunder shall not
            preclude Licensor from questioning the correctness thereof at any
            time, and in the event that any inconsistencies or mistakes are
            discovered in such statements or payments, they shall immediately be
            rectified and the appropriate payments made by Licensee. Upon demand
            of Licensor, Licensee shall at its own expense, but not more than
            once in any twelve (12) month period, furnish to Licensor a detailed
            statement by an independent certified public accountant showing the
            (i) number of units; (ii) country in which manufactured, sold and/or
            to which shipped; (iii) Description of the Licensed Products; (iv)
            gross sales price; and (v) itemized deductions from gross sales
            price and net sales price of the Licensed Products covered by this
            Agreement distributed and/or sold by Licensee up to and including
            the date upon which Licensor has made such demand. For purposes of
            this subparagraph, the term "Description" shall mean a detailed
            description of the Licensed Products including the nature of each of
            the Licensed Products, any and all names and likenesses, whether
            live actors or animated characters, from the Licensed Property
            utilized on the Licensed Products and/or any related packaging
            and/or wrapping material, and any other components of the Licensed
            Property utilized on the Licensed Products and/or any related
            packaging and/or wrapping material. In the event Licensor is
            responsible for the payment of any additional third party
            participation based on Licensee not reporting by character name and
            likeness as provided above, Licensee shall be responsible for
            reimbursing Licensor for the full amount of all such third party
            claims, including without limitation, the participation itself,
            interest, audit and attorneys' fees. Licensee understands and agrees
            that it is a material term and condition of this Agreement that
            Licensee include the Description on all statements. In the event
            Licensee fails to do so, Licensor shall have the right to terminate
            this Agreement, in accordance with the provisions of Paragraph 14
            herein.

                                    -9-                              #68116
<PAGE>
      (b) The statements and payments required hereunder shall be delivered to:

                  WARNER BROS. CONSUMER PRODUCTS
                  4000 Warner Boulevard
                  Bridge Building, 4th Floor
                  Burbank, CA  91522
                  Attention:  Accounting Manager, International Accounting

                  with a copy to:

                  WARNER BROS. CONSUMER PRODUCTS (U.K.) LTD.
                  18 Hanover Square
                  London W1R 9HG
                  England
                  Attention: Director of Operations and Planning

      (c)   Any payments which are made to Licensor hereunder after the due date
            required therefore, shall bear interest at the then current prime
            rate plus six percent (6%) (or the maximum rate permissible by law,
            if less than the current prime rate) from the date such payments are
            due to, the date of payment. Licensor's right hereunder to interest
            on late payments shall not preclude Licensor from exercising any of
            its other rights or remedies pursuant to this Agreement or otherwise
            with regard to Licensee's failure to make timely remittances.

      (d)   Any income taxes, withholding taxes, other taxes and/or fees which
            local law requires to be levied against Licensor's Royalty shall be
            paid by Licensee on behalf of Licensor within the period of time
            required by local law, provided that Licensee shall not make such
            payment if Licensor has advised Licensee in writing not to do so,
            and has taken appropriate legal action to contest the propriety of
            such taxes and/or fees. In such event, Licensor shall indemnify
            Licensee against any interest charges or penalties with respect to
            such taxes. Any such taxes or fees which Licensee pays on behalf of
            Licensor shall be deducted from the Royalty otherwise payable to
            Licensor. The original receipt (or a bona fide copy thereof) for
            such taxes as may be deducted from Royalties shall accompany the
            statements described in Paragraph 5. (a) above for the accounting
            period in which such deduction is made. Licensee shall timely file
            all necessary tax returns or other government documents on
            Licensor's behalf, as required by local law, at Licensee's cost.

      (e)   Licensee and Licensor agree that each calendar quarter during the
            Term they shall mutually review Licensee's performance hereunder.
            Such review shall take place in a format to be submitted by licensee
            and approved by Licensor prior to the Marketing Date.


                                    -10-                              #68116
<PAGE>
6.    BOOKS AND RECORDS:

      (a)   Licensee shall keep, maintain and preserve (in Licensee's principal
            place of business) for at least two (2) years following termination
            or expiration of the Term of this Agreement or any renewal(s) hereof
            (if applicable), complete and accurate records of accounts
            including, without limitation, purchase orders, inventory records,
            invoices, correspondence, banking and financial and other records
            pertaining to the various items required to be submitted by Licensee
            as well as to ensure Licensee's compliance with its obligations
            hereunder, including without limitation (i) Licensee's Commitments
            as set forth in Paragraph 1.(m)(ii) local laws as required pursuant
            to Paragraph 13.(j) hereof and (iii) the terms and conditions of
            Paragraph 19. Such records and accounts shall be available for
            inspection and audit at any time or times during or after the Term
            of this Agreement or any renewal(s) hereof (if applicable) during
            reasonable business hours and upon reasonable notice by Licensor or
            its nominees. Licensee agrees not to cause or permit any
            interference with Licensor or nominees of Licensor in the
            performance of their duties. During such inspections and audits,
            Licensor shall have the right to take extracts and/or make copies of
            Licensee's records as it deems necessary.

      (b)   The exercise by Licensor in whole or in part, at any time of the
            right to audit records and accounts or of any other right herein
            granted, or the acceptance by Licensor of any statement or
            statements or the receipt and/or deposit by Licensor, of any payment
            tendered by or on behalf of Licensee shall be without prejudice to
            any rights or remedies of Licensor and such acceptance, receipt
            and/or deposit shall not preclude or prevent Licensor from
            thereafter disputing the accuracy of any such statement or payment.

      (c)   If pursuant to its right hereunder Licensor causes an audit and
            inspection to be instituted which thereafter discloses a deficiency
            between the amount found to be due to Licensor and the amount
            actually received or credited to Licensor, then Licensee shall, upon
            Licensor's demand, promptly pay the deficiency, together with
            interest thereon at the then current prime rate from the date such
            amount became due until the date of payment, and, if the deficiency
            is more than five percent (5%) of all Royalties paid by Licensee
            during the period covered by the audit, then Licensee shall pay the
            reasonable costs and expenses of such audit and inspection.

7.    INDEMNIFICATIONS:

      (a)   During the Term, and continuing after the expiration or termination
            of this Agreement, Licensor shall indemnify Licensee and shall hold
            it harmless from any loss, liability, damage, cost or expense
            arising out of any claims or suits which may be brought or made
            against Licensee by reason of the breach by Licensor of the
            warranties or representations as set forth in Paragraph 12 hereof,
            provided that Licensee shall give prompt written notice, and full
            cooperation and assistance to

                                    -11-                              #68116
<PAGE>
            Licensor relative to any such claim or suit and provided, further,
            that Licensor shall have the option to undertake and conduct the
            defense of any suit so brought. Licensee shall not, however, be
            entitled to recover for lost profits. Licensee shall cooperate fully
            in all respects with Licensor in the conduct and defense of said
            suit and/or proceedings related thereto.

      (b)   During the Term, and continuing after the expiration or termination
            of this Agreement, Licensee shall indemnify Licensor and shall hold
            it harmless from any loss, liability, damage, cost or expense
            arising out of any claims or suits which may be brought or made
            against Licensor by reason of: (i) any breach of Licensee's
            covenants and undertakings hereunder; (ii) any unauthorized use by
            Licensee of the Licensed Property; (iii) any use of any trademark,
            copyright, design, patent, process, method or device, except for
            those uses of the Licensed Property that are specifically approved
            by Licensor pursuant to the terms of this Agreement; (iv) Licensee's
            non-compliance with any applicable federal, state or local laws or
            with any other applicable regulations; and (v) any alleged defects
            and/or inherent dangers (whether obvious or hidden) in the Licensed
            Products or the use thereof.

      (c)   With regard to 7(b)(v) above, Licensee agrees to obtain, at its own
            expense, product liability insurance providing adequate protection
            for Licensor and Licensee against any such claims or suits in
            amounts no less than THREE MILLION U.S. DOLLARS ($USD 3,000,000) per
            occurrence, combined single limits. Simultaneously with the
            execution of this Agreement, Licensee undertakes to submit to
            Licensor a fully paid policy or certificate of insurance naming
            Licensor as an additional insured party and, requiring that the
            insurer shall not terminate or materially modify such policy or
            certificate of insurance without written notice to Licensor at least
            twenty (20) days in advance thereof. Such insurance and delivery of
            the policy or certificate are material obligations of Licensee.

8.    ARTWORK; COPYRIGHT AND TRADEMARK NOTICES:

      (a)   The Licensed Property shall be displayed or used only in such form
            and in such manner as has been specifically approved in writing by
            Licensor in advance and Licensee undertakes to assure usage of the
            trademark(s) and character(s) solely as approved hereunder. Licensee
            further agrees and acknowledges that any and all Artwork (defined
            below) created, utilized, approved and/or authorized for use
            hereunder by Licensor in connection with the Licensed Products or
            which otherwise features or includes the Licensed Property shall be
            owned in its entirety exclusively by Licensor. "Artwork" as used
            herein shall include, without limitation, all pictorial, graphic,
            visual, audio, audio-visual, digital, literary, animated, artistic,
            dramatic, sculptural, musical or any other type of creations and
            applications, whether finished or not, including, but not limited
            to, animation, drawings, designs, sketches, images, illustrations,
            film, video, electronic, digitized or computerized information,
            software, object code, source code, on-line elements,

                                    -12-                              #68116
<PAGE>
            music, text, dialogue, stories, visuals, effects, scripts, voice
            overs, logos, one-sheets, promotional pieces, packaging, display
            materials, printed materials, photographs, interstitials, notes,
            shot logs, character profiles and translations, produced by Licensee
            or for Licensee, pursuant to this Agreement. Licensor reserves for
            itself or its designees all rights to use any and all Artwork
            created, utilized and/or approved hereunder without limitation.

      (b)   (i)   Licensee acknowledges that, as between Licensor and
                  Licensee, the Licensed Property and Artwork and all other
                  depictions expressions and derivations thereof, and all
                  copyrights, trademarks and other proprietary rights therein
                  are owned exclusively by Licensor and Licensee shall have no
                  interest in or claim thereto, except for the limited right to
                  use the same pursuant to this Agreement and subject to its
                  terms and conditions.

            (ii)  Licensee agrees and acknowledges that any Artwork created by
                  Licensee or for Licensee hereunder is a "work made for hire"
                  for Licensor under the U.S. Copyright Act, and any and all
                  similar provisions of law under other jurisdictions, and that
                  Licensor is the author of such works for all purposes, and
                  that Licensor is the exclusive owner of all the rights
                  comprised in the undivided copyright and all renewals,
                  extensions and reversions therein, in and to such works in
                  perpetuity and throughout the universe. Licensee hereby waives
                  and releases in favor of Licensor all rights (if any) of
                  "droit moral," rental rights and similar rights in and to the
                  Artwork (the "Intangible Rights") and agrees that Licensor
                  shall have the right to revise, condense, abridge, expand,
                  adapt, change, modify, add to, subtract from, re-title,
                  re-draw, re-color, or otherwise modify the Artwork, without
                  the consent of Licensee. Licensee hereby irrevocably grants,
                  transfers and assigns to Licensor all right, title and
                  interest, including copyrights, trademark rights, patent
                  rights and other proprietary rights, it may have in and to the
                  Artwork, in perpetuity and throughout the universe, and to all
                  proprietary depictions, expressions or derivations of the
                  Licensed Property created by or for Licensee. Licensee
                  acknowledges that Licensor shall have the right to terminate
                  this Agreement in the event Licensee asserts any rights (other
                  than those specifically granted pursuant to this Agreement) in
                  or to the Licensed Property or Artwork.

            (iii) Licensee hereby warrants that any and all work created by
                  Licensee under this Agreement apart from the materials
                  provided to Licensee by Licensor is and shall be wholly
                  original with or fully cleared by Licensee and shall not copy
                  or otherwise infringe the rights of any third parties, and
                  Licensee hereby indemnifies Licensor and will hold Licensor
                  harmless from any such claim of infringement or otherwise
                  involving Licensee's performance hereunder. At the request of
                  Licensor, Licensee shall execute such form(s) of assignment of
                  copyright or other papers as Licensor may reasonably request
                  in order to confirm and vest in Licensor the rights in the
                  properties

                                    -13-                              #68116
<PAGE>
                  as provided for herein. In addition, Licensee hereby appoints
                  Licensor as Licensee's Attorney-in-Fact to take such actions
                  and to make, sign, execute, acknowledge and deliver all such
                  documents as may from time to time be necessary to confirm in
                  Licensor, its successors and assigns, all rights granted
                  herein. If any third party makes or has made any contribution
                  to the creation of Artwork authorized for use hereunder,
                  Licensee agrees to obtain from such party a full confirmation
                  and assignment of rights so that the foregoing rights shall
                  vest fully in Licensor, in the form of the Contributor's
                  Agreement attached hereto as Exhibit 2 and by this reference
                  made a part hereof, prior to commencing work, ensuring that
                  all rights in the Artwork and Licensed Property arise in and
                  are assigned to Licensor. Promptly upon entering into each
                  such Agreement, Licensee shall give Licensor a copy of such
                  Agreement. Licensee assumes all responsibility for such
                  parties and agrees that Licensee shall bear any and all risks
                  arising out of or relating to the performance of services by
                  them and to the fulfillment of their obligations under the
                  Contributor's Agreement.

            (iv)  Upon expiration of termination of this Agreement for any
                  reason, or upon demand by Licensor at any time, Licensee shall
                  promptly deliver to Licensor all Artwork or Licensed Property,
                  whether finished or not, including drawings, drafts, sketches,
                  illustrations, screens, data, digital files and information,
                  copies or other items, information or things created in the
                  course of preparing the Licensed Property and all materials
                  provided to Licensee by Licensor hereunder, or, at Licensor's
                  option and instruction, shall destroy some or all of the
                  foregoing and shall confirm to Licensor in writing that
                  Licensee has done so. Licensee shall not use such Artwork or
                  Licensed Property, items, information or things, material, for
                  any purpose other than is permitted under this Agreement.

      (c)   Licensee shall, within thirty (30) days of receiving an invoice, pay
            Licensor for artwork executed for Licensee by Licensor (or by third
            parties under contract to Licensor) for use in the development of
            the Licensed Products and any related packaging, display and
            promotional materials at Licensor's prevailing commercial art rates.
            The foregoing shall include any artwork that, in Licensor's opinion,
            is necessary to modify artwork initially prepared by Licensee and
            submitted for approval. Estimates of artwork charges are available
            upon request.

      (d)   Licensee shall cause to be imprinted, irremovably and legibly on
            each Licensed Product manufactured, distributed or sold under this
            Agreement, and all advertising, promotional, packaging and wrapping
            material wherein the Licensed Property appears, the appropriate
            Copyright Notice for each such Licensed Property as set forth on
            Schedules A-1 through C-13.


                                    -14-                              #68116
<PAGE>
      (e)   In no event shall Licensee use, in respect to the Licensed Products
            and/or in relation to any advertising, promotional, packaging or
            wrapping material, any copyright or trademark notices which shall
            conflict with, be confusing with, or negate, any notices required
            hereunder by Licensor in respect to the Licensed Property.

      (f)   Licensee agrees to deliver to Licensor free of cost six (6) of each
            of the Licensed Products together with their packaging and wrapping
            material for trademark registration purposes in compliance with
            applicable laws, simultaneously upon distribution to the public. Any
            copyrights or trademarks with respect to the Licensed Products shall
            be procured by and for the benefit of Licensor and at Licensor's
            expense. Licensee further agrees to provide Licensor with the date
            of the first use of the Licensed Products in interstate and
            intrastate commerce.

      (g)   Licensee shall assist Licensor, at Licensor's expense, in the
            procurement, protection, and maintenance of Licensor's rights to the
            Licensed Property. Licensor may, in its sole discretion, commence or
            prosecute and effect the disposition of any claims or suits relative
            to the imitation, infringement and/or unauthorized use of the
            Licensed Property either in its own name, or in the name of
            Licensee, or join Licensee as a party in the prosecution of such
            claims or suits. Licensee agrees to cooperate fully with Licensor in
            connection with any such claims or suits and undertakes to furnish
            full assistance to Licensor in the conduct of all proceedings in
            regard thereto. Licensee shall promptly notify Licensor in writing
            of any infringements or imitations or unauthorized uses by others of
            the Licensed Property, on or in relation to products identical to
            similar to or related to the Licensed Products. Licensor shall in
            its sole discretion have the right to settle or effect compromises
            in respect thereof. Licensee shall not institute any suit or take
            any action on account of such infringements, imitations or
            unauthorized uses.

9.    APPROVALS AND QUALITY CONTROLS:

      (a)   Licensee agrees to strictly comply and maintain compliance with the
            quality standards, specifications and rights of approval of Licensor
            in respect to any and all usage of the Licensed Property on or in
            relation to the Licensed Products throughout the Term of this
            Agreement and any renewals or extensions thereof (if applicable).
            Licensee agrees to furnish to Licensor free of cost for its written
            approval as to quality and style, samples of each of the Licensed
            Products, together with their packaging, hangtags, and wrapping
            material, as follows in the successive stages indicated: (i) rough
            sketches/layout concepts; (ii) finished artwork or final proofs;
            (iii) pre-production samples or strike-offs; and (iv) finished
            products, including packaged samples.

      (b)   No Licensed Products and no material whatever utilizing the Licensed
            Property shall be manufactured, sold, distributed or promoted by
            Licensee without prior

                                    -15-                              #68116
<PAGE>
            written approval. Licensee may, subject to Licensor's prior written
            approval, use textual and/or pictorial matter pertaining to the
            Licensed Property on such promotional, display and advertising
            material as may, in its reasonable judgment, promote the sale of the
            Licensed Products. All advertising and promotional material relating
            to the Licensed Products must be submitted to the Licensor for its
            written approval at the following stages appropriate to the medium
            used: (i) rough concepts; (ii) layout, storyboard, script; and (iii)
            finished materials.

      (c)   Approval or disapproval shall lie in Licensor's sole discretion. Any
            Licensed Products not so approved in writing shall be deemed
            unlicensed and shall not be manufactured or sold. If any unapproved
            Licensed Products are being sold, Licensor may, together with other
            remedies available to it including, but not limited to, immediate
            termination of this Agreement, require such Licensed Products to be
            immediately withdrawn from the market and to be destroyed, such
            destruction to be attested to in a certificate signed by an officer
            of Licensee.

      (d)   Any modification of a Licensed Product must be submitted in advance
            for Licensor's written approval as if it were a new Licensed
            Product. Approval of a Licensed Product which uses particular
            artwork does not imply approval of such artwork for use with a
            different Licensed Product.

      (e)   Licensed Products must conform in all material respects to the final
            production samples approved by Licensor. If in Licensor's reasonable
            judgement, the quality of a Licensed Product originally approved has
            deteriorated in later production runs, or if a Licensed Product has
            otherwise been altered, Licensor may, in addition to other remedies
            available to it, require that such Licensed Product be Immediately
            withdrawn from the market.

      (f)   Licensee shall permit Licensor to inspect Licensee's manufacturing
            operations, testing and payroll records (including those operations
            and records of any supplier or manufacturer approved pursuant to
            Paragraph 10.(b) below) with respect to the Licensed Products.

      (g)   If any changes or modifications are required to be made to any
            material submitted to Licensor for its written approval in order to
            ensure compliance with Licensor's specifications or standards of
            quality, Licensee agrees promptly to make such changes or
            modifications.

      (h)   Subsequent to final approval, no fewer than fifty (50) production
            samples of Licensed Products will be sent to Licensor, to ensure
            quality control simultaneously upon distribution to the public. In
            addition, Licensee shall provide Licensor with fifteen (15) catalogs
            which display all of Licensee's products, not just the Licensed
            Products. Further, Licensor shall have the right to purchase any and
            all Licensed Products in any quantity at the maximum discount price
            Licensee charges its best customer.

                                    -16-                              #68116
<PAGE>
      (i)   To avoid confusion of the public, Licensee agrees not to associate
            other characters or properties with the Licensed Property on the
            Licensed Products or in any packaging, promotional or display
            materials unless Licensee receives Licensor's prior written
            approval. Furthermore, Licensee agrees not to use the Licensed
            Property (or any component thereof) on any business sign, business
            cards, stationery or forms, nor as part of the name of Licensee's
            business or any division thereof.

      (j)   Licensee shall use its best efforts to notify its customers of the
            requirement that Licensor has the right to approve all promotional,
            display and advertising material pursuant to this Agreement.

      (k)   It is understood and agreed that any animation used in electronic
            media, including but not limited to animation for television
            commercials and character voices for radio commercials, shall be
            produced by Warner Bros. Animation and/or the Warner/Blanc Audio
            Library pursuant to a separate agreement between Licensee and Warner
            Bros. Animation and/or the Warner/Blanc Audio Library, subject to
            Warner Bros. Animation and/or the Warner/Blanc Audio Library
            customary rates. Any payment made to Warner Bros. Animation and/or
            the Warner/Blanc Audio Library for such animation or character
            voices shall be in addition to and shall not offset the Guaranteed
            Consideration set forth in Paragraph 1.(d).

      (l)   Licensor's approval of Licensed Products (including, without
            limitation, the Licensed Products themselves as well as promotional,
            display and advertising materials) shall in no way constitute or be
            construed as an approval by Licensor of Licensee's use of any
            trademark, copyright and/or other proprietary materials not owned by
            Licensor.

      (m)   All Licensed Products must be submitted for approval as set forth
            above to Licensor's Brand Assurance Department for the Territory.
            Licensor's approval of products licensed under any other agreement
            between Licensor and/or its affiliated companies and Licensee and/or
            its affiliated companies shall not constitute an approval of any
            Licensed Products for distribution in the Territory hereunder.

10.   DISTRIBUTION; SUBLICENSE MANUFACTURE:

      (a)   Within the Distribution Channels set forth in Paragraph 1.(h)
            hereof, Licensee shall sell the Licensed Products either to jobbers,
            wholesalers, distributors or retailers for sale or resale and
            distribution directly to the public. Unless explicitly set forth in
            Paragraph 1.(h) hereof, Licensee shall not sell the Licensed
            Products through any cable home shopping service or through
            electronic media, including on any on- line network or service. If
            Licensee sells or distributes the Licensed Products at a special
            price, directly or indirectly, to itself, including without
            limitation, any subsidiary of Licensee or to any other person, firm,
            or corporation affiliated with Licensee or its officers, directors
            or major stockholders, for ultimate sale to

                                    -17-                              #68116
<PAGE>
            unrelated third parties, Licensee shall pay Royalties with respect
            to such sales or distribution, based upon the price generally
            charged the trade by Licensee.

      (b)   Except as specifically permitted hereunder, Licensee shall not be
            entitled to sublicense any of its rights under this Agreement. In
            the event Licensee is not the manufacturer of the Licensed Products,
            Licensee shall, subject to the prior written approval of Licensor,
            which approval shall not be unreasonably withheld, be entitled to
            utilize a third party manufacturer in connection with the
            manufacture and production of the Licensed Products, provided that
            such manufacturer shall execute a letter in the form of Exhibit 1
            attached hereto and by this reference made a part hereof. In such
            event, Licensee shall remain primarily obligated under all of the
            provisions of this Agreement and any default of this Agreement by
            such manufacturer shall be deemed a default by Licensee hereunder.
            In no event shall any such third party manufacturer agreement
            include the right to grant any rights to subcontractors.

      (c)   In the event the Territory or part thereof, now or hereafter, is a
            member state of the European Economic Area (the "EEA"), nothing in
            this Agreement shall prevent Licensee from supplying unsolicited
            orders from customers having registered offices outside the
            Territory and/or outside the Distribution Channels but in the EEA,
            provided that Licensee shall not pursue an active policy of selling
            or marketing the Licensed Products and/or Licensed Property outside
            the Territory and/or Distribution Channels but in the EEA.

11.   GOOD WILL: Licensee recognizes the great value of the publicity and good
      will associated with the Licensed Property and, acknowledges that: (i)
      such good will is exclusively that of Licensor; and (ii) the Licensed
      Property has acquired a secondary meaning as Licensor's trademarks and/or
      identifications in the mind of the purchasing public. Licensee further
      recognizes and acknowledges that a breach by Licensee of any of its
      covenants, agreements or undertakings hereunder will cause Licensor
      irreparable damage, which cannot be readily remedied in damages in an
      action at law, and may, in addition thereto, constitute an infringement of
      Licensor's copyrights, trademarks and/other proprietary rights in, and to
      the Licensed Property, thereby entitling Licensor to equitable remedies
      and costs.

12.   LICENSOR'S WARRANTIES AND REPRESENTATIONS:

      Licensor represents and warrants to Licensee that:

      (a)   It has, and will have throughout the Term of this Agreement, the
            right to license the Licensed Property to Licensee in accordance
            with the terms and provisions of this Agreement; and

      (b)   The making of this Agreement by Licensor does not violate any
            agreements, rights or obligations of any person, firm or
            corporation.

                                    -18-                              #68116
<PAGE>
13.   LICENSEE'S WARRANTIES AND REPRESENTATIONS:

      Licensee represents and warrants to Licensor that, during the Term and
thereafter:

      (a)   It will not attack the title of Licensor (or third parties that have
            granted rights to Licensor) in and to the Licensed Property or any
            copyright or trademarks pertaining thereto, nor will it attack the
            validity of the license granted hereunder;

      (b)   It will not harm, misuse or bring into disrepute the Licensed
            Property, but on the contrary, will maintain the value and
            reputation thereof to the best of its ability;

      (c)   It will manufacture, sell, promote and distribute the Licensed
            Products in an ethical manner and in accordance with the terms and
            intent of this Agreement, and in compliance with all applicable
            government regulations and industry standards;

      (d)   It will not create any expenses chargeable to Licensor without the
            prior written approval of Licensor in each and every instance. It
            will not cause or allow any liens or encumbrances to be placed
            against the Licensed Property;

      (e)   It will protect to the best of its ability its right to manufacture,
            sell, promote, and distribute the Licensed Products hereunder;

      (f)   It will at all times comply with all government laws and
            regulations, including but not limited to product safety, food,
            health, drug, cosmetic, sanitary or other similar laws, and all
            voluntary industry standards relating or pertaining to the
            manufacture, sale, advertising or use of the Licensed Products, and
            shall maintain its appropriate customary high quality standards
            during the Term hereof. It shall comply with any regulatory agencies
            which shall have jurisdiction over the Licensed Products and shall
            procure and maintain in force any and all permissions,
            certifications and/or other authorizations from governmental and/or
            other official authorities that may be required in response thereto.
            Each Licensed Product and component thereof distributed hereunder
            shall comply with all applicable laws, regulations and voluntary
            industry standards. Licensee shall follow reasonable and proper
            procedures for testing that all Licensed Products comply with such
            laws, regulations and standards. Licensee shall permit Licensor or
            its designees to inspect testing records and procedures with respect
            to the Licensed Products for compliance. Licensed Products that do
            not comply with all applicable laws, regulations and standards shall
            automatically be deemed unapproved and immediately taken off the
            market;

      (g)   It shall, upon Licensor's request, provide credit information to
            Licensor including, but not limited to, fiscal year-end financial
            statements (profit-and-loss statement and balance sheet) and
            operating statements;


                                    -19-                              #68116
<PAGE>
      (h)   It will, pursuant to Licensor's instructions, duly take any and all
            necessary steps to secure execution of all necessary documentation
            for the recordation of itself as user of the Licensed Property in
            any jurisdiction where this is required or where Licensor reasonably
            requests that such recordation shall be effected. Licensee further
            agrees that it will at its own expense cooperate with Licensor in
            cancellation of any such recordation at the expiration of this
            Agreement or upon termination of Licensee's right to use the
            Licensed Property. Licensee hereby appoints Licensor its
            Attorney-in-Fact for such purpose;

      (i)   It will not deliver or sell Licensed Products outside the Territory
            or knowingly sell Licensed Products to a third party for delivery
            outside the Territory, subject to Paragraph 10.(c) hereof;

      (j)   It will not use any labor that violates any local labor laws,
            including all wage and hour laws, laws against discrimination and
            that it will not use prison, slave or child labor in connection with
            the manufacture of the Licensed Products;

      (k)   It shall at all times comply with all manufacturing, sales,
            distribution, retail and marketing policies and strategies
            promulgated by Licensor from time-to-time; and

      (1)   If requested by Licensor to do so, it will utilize specific design
            elements of the Licensed Property provided to Licensee by Licensor
            on hangtags, labels, and other materials.

14.   TERMINATION BY LICENSOR:

      (a)   Licensor shall have the right to terminate this Agreement without
            prejudice to any rights which it may have, whether pursuant to the
            provisions of this Agreement, or otherwise in law, or in equity, or
            otherwise upon the occurrence of any one or more of the following
            events (herein called "defaults"):

            (i)   Licensee defaults in the performance of any of its obligations
                  provided for in this Agreement; or

            (ii)  Licensee shall have failed to deliver to Licensor or to
                  maintain in full force and effect the insurance referred to in
                  Paragraph 7.(c) hereof; or

            (iii) Licensee shall fail to make any payments due hereunder on the
                  date due; or

            (iv)  Licensee shall fail to deliver any of the statements required
                  herein or to give access to the premises and/or license
                  records pursuant to the provisions hereof to Licensor's
                  authorized representatives for the purposes permitted
                  hereunder; or

                                    -20-                              #68116
<PAGE>
            (v)   Licensee shall fail to comply with any laws, regulations or
                  voluntary industry standards as provided in Paragraph 13.(f)
                  or any governmental agency or other body, office or official
                  vested with appropriate authority finds that the Licensed
                  Products are harmful or defective in any way, manner or form,
                  or are being manufactured, sold or distributed in
                  contravention of applicable laws, regulations or standards, or
                  in a manner likely to cause harm; or

            (vi)  Licensee shall be unable to pay its debts when due, or shall
                  make any assignment for the benefit of creditors, or shall
                  file any petition under the bankruptcy or insolvency laws of
                  any jurisdiction, county or place, or shall have or suffer a
                  receiver or trustee to be appointed for its business or
                  property, or be adjudicated a bankrupt or an insolvent; or

            (vii) Licensee does not commence in good faith to manufacture,
                  distribute and sell each Licensed Products and utilize each
                  character set forth in the Licensed Property ("Character")
                  throughout the Territory and the Distribution Channels on or
                  before the Marketing Date and thereafter fails to diligently
                  and continuously manufacture, distribute and sell each of the
                  Licensed Products and utilize each Character throughout the
                  Territory. Such default and Licensor's resultant right of
                  termination (or recapture) shall only apply to the specific
                  Character(s), the specific Licensed Products, the specific
                  country of the Territory and/or the specific Distribution
                  Channel, which or wherein Licensee fails to meet said
                  Marketing Date requirement; or

           (viii) Licensee shall manufacture, sell or distribute, whichever
                  first occurs, any of the Licensed Products(s) without the
                  prior written approval of Licensor as provided in Paragraph 9
                  hereof. Notwithstanding the foregoing, in the event Licensee
                  has manufactured product without Licensor's approval and has
                  not sold or otherwise distributed such unapproved product,
                  this Agreement shall not terminate provided that all such
                  unapproved product is immediately destroyed and Licensee
                  provides a certificate of destruction to Licensor; or

            (ix)  Saul Gamoran is no longer an executive officer of Licensee; or

            (x)   A manufacturer approved pursuant to Paragraph 10.(b) hereof
                  shall sell Licensed Products to parties other than Licensee or
                  engage in conduct, which conduct if engaged in by Licensee
                  would entitle Licensor to terminate this Agreement; or

            (xi)  Licensee delivers or sells Licensed Products outside the
                  Territory or knowingly sells Licensed Products(s) to a third
                  party who Licensee knows intends to, or who Licensee
                  reasonably should suspect intends to, sell or

                                    -21-                              #68116
<PAGE>
                  deliver such Licensed Products outside the Territory, except
                  as provided for in Paragraph 10.(c) above; or

            (xii) Licensee uses any labor that violates any local labor laws
                  and/or it uses prison, slave or child labor in connection with
                  the manufacture of the Licensed Products; or

           (xiii) Licensee has made a material misrepresentation or has omitted
                  to state a material fact necessary to make the statements not
                  misleading.

      (b)   In the event any of these defaults occur Licensor shall give notice
            of termination in writing to Licensee by facsimile and certified
            mail. Licensee shall have the number of days specified as follows
            from the date of giving notice in which to correct the default
            (except subdivisions (vii), (viii), (xi) and (xiii) above which are
            not curable): for subdivisions (iii), (iv) (x) and (xii): ten (10)
            days; for subdivisions (ii) , (v) and (vi) : fifteen (15) days; for
            all other subdivisions: thirty (30) days; and failing such, this
            Agreement shall thereupon immediately terminate, and any and all
            payments then or later due from Licensee hereunder (including
            Guaranteed Consideration) shall then be promptly due and payable in
            full and no portion of those prior payments shall be repayable to
            Licensee.

15.   FINAL STATEMENT UPON TERMINATION OR EXPIRATION:  Licensee shall
      deliver, as soon as practicable, but not later than thirty (30) days
      following expiration or termination of this Agreement, a statement
      indicating the number and description of Licensed Products on hand
      together with a description of all advertising and promotional materials
      relating thereto. Following expiration or termination of this Agreement,
      Licensee shall immediately cease any and all manufacturing of the Licensed
      Product. However, if Licensee has complied with all the terms of this
      Agreement, including, but not limited to, complete and timely payment of
      the Guaranteed Consideration and Royalty Payments, then Licensee may
      continue to distribute and sell its remaining inventory for a period not
      to exceed ninety (90) days following such termination or expiration (the
      "Sell-Off Period"), subject to payment of applicable Royalties thereto. In
      no event, however, may Licensee distribute and sell during the Sell-off
      Period an amount of Licensed Products that exceeds the average amount of
      Licensed Products sold during any consecutive ninety (90) day period
      during the Term. In the event this Agreement is terminated by Licensor for
      any reason under this Agreement, Licensee shall be deemed to have
      forfeited its Sell-Off Period. If Licensee has any remaining inventory of
      the Licensed Products following the Sell-Off Period, Licensee shall, at
      Licensor's option, make available such inventory to Licensor for purchase
      at or below cost, deliver up to Licensor for destruction said remaining
      inventory or furnish to Licensor an affidavit attesting to the destruction
      of said remaining inventory. Licensor shall have the right to conduct a
      physical inventory in order to ascertain or verify such inventory and/or
      statement. In the event that Licensee refuses to permit Licensor to
      conduct such physical inventory, Licensee shall forfeit its right to the
      Sell-Off Period hereunder or any other rights to dispose of such
      inventory. In addition to the forfeiture, Licensor shall have recourse to
      all other legal remedies available to it.

                                    -22-                              #68116
<PAGE>
16.   NOTICES: Except as otherwise specifically provided herein, all notices
      which either party hereto is required or may desire to give to the other
      shall be given by addressing the same to the other at the address set
      forth above, with a copy to WBCP (U.K.) LTD. at the address set forth in
      Paragraph 5.(b) above, or at such other address as may be designated in
      writing by any such party in a notice to the other given in the manner
      prescribed in this paragraph. All such notices shall be sufficiently given
      when the same shall be deposited so addressed, postage prepaid, in the
      United States mail and/or when the same shall have been delivered, so
      addressed, by facsimile or by overnight delivery service and the date of
      transmission by facsimile, receipt of overnight delivery service or two
      business days after mailing shall for the purposes of this Agreement be
      deemed the date of the giving of such notice.

17.   NO PARTNERSHIP, ETC.: This Agreement does not constitute and shall not be
      construed as constitution of a partnership or joint venture between
      Licensor and Licensee. Neither party shall have any right to obligate or
      bind the other party in any manner whatsoever, and nothing herein
      contained shall give, or is intended to give, any rights of any kind to
      any third persons.

18.   NO SUBLICENSING/NON-ASSIGNABILITY: This Agreement shall bind and inure to
      the benefit of Licensor, its successors and assigns. This Agreement is
      personal to Licensee. Licensee shall not sublicense, franchise or delegate
      to third parties its rights hereunder (except as set forth in Paragraph
      10.(b) hereof). Neither this Agreement nor any of the rights of Licensee
      hereunder shall be sold, transferred or assigned by Licensee and no rights
      hereunder shall devolve by operation of law or otherwise upon any
      receiver, liquidator, trustee or other party.

19.   *REDACTED*

20.   CONSTRUCTION: This Agreement shall be construed in accordance with the
      laws of the State of California of the United States of America without
      regard to its conflicts of laws provisions.

21.   WAIVER, MODIFICATION ETC.: No waiver, modification or cancellation of any
      term or condition of this Agreement shall be effective unless executed in
      writing by the party charged therewith. No written waiver shall excuse the
      performance of any acts other than those specifically referred to therein.
      The fact that the Licensor has not previously insisted upon Licensee
      expressly complying with any provision of this Agreement shall not be
      deemed to be a waiver of Licensor's future right to require compliance in
      respect thereof and Licensee specifically acknowledges and agrees that the
      prior forbearance in respect of any act, term or condition shall not
      prevent Licensor from subsequently requiring full and complete compliance
      thereafter. If any term or provision of this Agreement is held to be
      invalid or unenforceable by any court of competent jurisdiction or any
      other authority vested with jurisdiction, such holding shall not affect
      the validity or enforceability of any other term or provision hereto and
      this Agreement shall be interpreted and construed as if such term or
      provision, to the extent the same shall have

                                    -23-                              #68116
<PAGE>
      been held to be invalid, illegal or unenforceable, had never been
      contained herein. Headings of paragraphs herein are for convenience only
      and are without substantive significance.

22.   ACCEPTANCE BY LICENSOR: This instrument when signed by Licensee shall be
      deemed an application for license and not a binding agreement unless and
      until accepted by Warner Bros. Consumer Products by signature of a duly
      authorized officer and the delivery of such a signed copy to Licensee. The
      receipt by Warner Bros. Consumer Products of any check or other
      consideration given by Licensee and/or delivery of any material by Warner
      Bros. Consumer Products to Licensee shall not be deemed an acceptance by
      Warner Bros. Consumer Products of this application. The foregoing shall
      apply to any documents relating to renewals or modifications hereof.

This Agreement shall be of no force or effect unless and until it is signed by
all of the parties listed below:

AGREED AND ACCEPTED:                        AGREED AND ACCEPTED:

LICENSOR:                                   LICENSEE:

WARNER BROS. CONSUMER PRODUCTS,             PLAY-BY-PLAY TOYS
A DIVISION OF TIME WARNER ENTERTAINMENT     NOVELTIES, INC.
COMPANY L.P., ON BEHALF OF ITSELF AND AS
AGENT FOR WARNER BROS., A DIVISION OF
TIME WARNER ENTERTAINMENT COMPANY L.P.

By:/s/ GARY R. SIMON                        By:/s/ SAUL GAMORAN
       Gary R. Simon                               Saul Gamoran
       Vice President, Legal Affairs               Executive Vice President
                                                   and General Counsel

Date:  1/27/98                              Date:  1/27/98

                                    -24-                              #68116
<PAGE>
                              #68116 - EXHIBIT 1

WARNER BROS. CONSUMER PRODUCTS
4000 Warner Blvd.
Triangle Bldg. - 3rd Floor
Burbank, CA  91522

RE:                                 APPROVAL OF THIRD PARTY MANUFACTURER

Gentlemen:

   This letter will serve as notice to you that pursuant to Paragraph 10.(b) of
the License Agreement dated _____________________, between WARNER BROS., A
DIVISION OF TIME WARNER ENTERTAINMENT COMPANY L.P. and PLAY-BY-PLAY TOYS &
NOVELTIES, INC. ("Licensee"), we have been engaged as the manufacturer for
Licensee in connection with the manufacture of Licensed Products as defined in
the aforesaid License Agreement. We hereby acknowledge that we may not
manufacture Licensed Products for, or sell or distribute Licensed Products to,
anyone other than Licensee. We hereby further acknowledge that we have received
a copy and are cognizant of the terms and conditions set forth in said License
Agreement and hereby agree to observe those provisions of said License Agreement
which are applicable to our function as manufacturer of the Licensed Products.
It is expressly understood that we are obligated to comply with all local laws,
including without limitation, labor laws, wage and hour laws and
anti-discrimination laws and that you or your representatives shall, at anytime,
have the right to inspect our facilities and review our records to ensure
compliance therewith. It is understood that this engagement is on a royalty free
basis and that we may not subcontract any of our work without your prior written
approval.

   We understand that our engagement as the manufacturer for Licensee is subject
to your written approval. We request, therefore, that you sign in the space
below, thereby showing your acceptance of our engagement as aforesaid.

                                    -25-                              #68116
<PAGE>
                                       Very truly yours,


                                       Manufacturer/Company Name


                                       By:
                                          signature


                                          printed name

AGREED TO AND ACCEPTED:
                                          address
WARNER BROS. CONSUMER PRODUCTS,
A DIVISION OF TIME WARNER
ENTERTAINMENT COMPANY, L.P.
                                          dated


By:                                       product(s) manufacturing
     Gary R. Simon
     Vice President, Legal Affairs

     dated

                                    -26-                              #68116
<PAGE>
                              #68116 - EXHIBIT 2

                            CONTRIBUTOR'S AGREEMENT

I, __________________________________, the undersigned ("Contributor"), have
been engaged by _________________________ ("Licensee") to work on or contribute
to the creation of Licensed Products, described as
__________________________________________, by Licensee under an agreement
between Licensee and Warner Bros., a division of Time Warner Entertainment
Company L.P., c/o Warner Bros. Consumer Products, a division of Time Warner
Entertainment Company L.P. ("Warner"), dated ________________________.

I understand and agree that the Licensed Products, and all artwork or other
results of my services for Licensee in connection with such Licensed Products
("Work") is a "work made for hire" for Warner and that all right, title and
interest in and to the Work shall vest and remain with Warner. I reserve no
rights therein. Without limiting the foregoing, I hereby assign and transfer to
Warner all other rights whatsoever, in perpetuity throughout the universe which
I may have or which may arise in me or in connection with the Work. I hereby
waive all moral rights in connection with such Work together with any other
rights which are not capable of assignment. I further agree to execute any
further documentation relating to such transfer or waiver or relating to such
Work at the request of Warner or Licensee, failing which Warner is authorized to
execute same as my Attorney-in-Fact.

CONTRIBUTOR:

By:

Date:


WARNER BROS. CONSUMER PRODUCTS:

By:

Date:

                                      -27-                              #68116
<PAGE>
                                    EXHIBIT 3
                            LICENSE AGREEMENT #68116

EUROPE, MIDDLE EAST AND AFRICA:

United Kingdom, Eire, France, Germany, Italy, Spain, Portugal, Belgium, The
Netherlands, Luxembourg, Greece, Denmark, Sweden, Finland, Austria, Norway,
Iceland, Liechtenstein, Switzerland, Turkey, Poland, Czech Republic, Slovak
Republic, Hungary, Bulgaria, Romania, Albania, Croatia, Slovenia,
Bosnia-Herzegovina, Montenegro, Kosovo, Macedonia, Serbia, Vojvodina Latvia,
Estonia, Lithuania, Russia, Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan,
Kyrgystan, Moldova, Tajikistan, Turkmenistan, Ukraine, Uzbekistan, Bahrain,
Cyprus, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar,
Republic of Yemen, South Yemen, Saudi Arabia, Syria, United Arab Emirates,
Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Central
African Republic, Chad, Congo, Djibouti, Egypt, Equatorial Guinea, Ethiopia,
Gabon, Gambia, Ghana, Guinea, Guinea Bissau, Ivory Coast, Kenya, Lesotho,
Liberia, Libya, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger,
Rwanda, Senegal, Sierra Leone, Somalia, South Africa, Sudan, Swaziland,
Tanzania, Togo, Tunisia, Uganda, Western Sahara, Zaire, Zambia, Zimbabwe.

                                    -28-                              #68116

                         RETAIL LICENSE - LATIN AMERICA
                         WARNER BROS. CONSUMER PRODUCTS

                                     #90248

LICENSE AGREEMENT made January 1, 1998 by and between WARNER BROS., A DIVISION
OF TIME WARNER ENTERTAINMENT COMPANY L.P., c/o Warner Bros. Consumer Products, a
Division of Time Warner Entertainment Company L.P., whose address is 4000 Warner
Blvd., Burbank, CA 91522 (hereinafter referred to as "LICENSOR") and
PLAY-BY-PLAY TOYS & NOVELTIES, INC., whose address is 4400 Tejasco, San Antonio,
TX 78218-0267, c/o 1000 2nd Avenue, Suite 1401, Seattle, WA 98104, Attention:
Saul Gamoran (hereinafter referred to as "LICENSEE").

                             W I T N E S S E T H :

The parties hereto mutually agree as follows:

1.    DEFINITIONS: As used in this Agreement, the following terms shall have the
      following respective meanings:

      (a)   "LICENSED PROPERTY": As defined in Schedules A-1 through C-13 as set
            forth below, attached hereto and incorporated by reference:

            (i)   PROPERTIES A (ALL ARTICLES):
                  Schedule A-1:  Looney Tunes
                  Schedule A-2:  Animaniacs

            (ii)  PROPERTIES B (ALL  ARTICLES):
                  Schedule B-3:  Scooby Doo
                  Schedule B-4:  Tom & Jerry
                  Schedule B-5:  The Flintstones
                  Schedule B-6:  Yogi Bear
                  Schedule B-7:  Top Cat
                  Schedule B-8:  The Jetsons
                  Schedule B-9:  Wacky Races

                  In addition, the Licensed Property shall include use of the
                  Cartoon Network Logo, to be used only in conjunction with one
                  (1) or more Properties B and subject to Licensor's prior
                  written approval on a case-by-case basis. It is understood and
                  agreed that no additional royalties shall be paid to Licensor
                  for use of the Cartoon Network Logo as set forth herein.


                                    -1-                              #90248
<PAGE>
            (iii) PROPERTIES C (ARTICLES 4 ONLY):
                  Schedule C-1:  Batman Animated Series/Comics
                  Schedule C-1:  Superman Animated
                                 Series/Comics/
                                 "Superman V" Motion Picture
                  Schedule C-1:  Baby Looney Tunes
                  Schedule C-1:  Quest for Camelot

      (b) "TERRITORY": The region of Latin America, as defined on the attached
Exhibit 3.

      (c) "LICENSED PRODUCT(S)":

            (i)   ARTICLES 1 "STANDARD PLUSH":

                  *REDACTED*

            (ii) ARTICLES 2 "FEATURE PLUSH":

                  *REDACTED*

           (iii) ARTICLES 3 "OTHER PLUSH":

                  *REDACTED*

            (iv) ARTICLES 4 "HOUSEWARES":

                  *REDACTED*

            Articles 1, 2, 3 and 4 as defined above shall be referred to
            separately and collectively herein as the "Licensed Product(s)."

                  *REDACTED*

      (d) "GUARANTEED CONSIDERATION":

            (i)   The sum of *REDACTED* U.S. Dollars ($USD *REDACTED*), which
                  shall be allocated among the Licensed Properties, the Licensed
                  Products and the Distribution Channels and payable according
                  to the payment schedules set forth in Schedules A-1 through
                  D-15.

                        *REDACTED*

                                    -2-                              #90248
07978 00004 CORP 187184
<PAGE>
                  The Royalties payable by Licensee hereunder shall offset the
                  amounts set forth above for such Property and Article.
                  Licensor acknowledges that the Unrecouped Balances have been
                  paid by Licensee.

            (ii)  It is hereby understood and agreed that:

                  1.    Licensee shall provide Licensor a security instrument in
                        the form of an irrevocable insurance bond in the amount
                        of *REDACTED* DOLLARS ($*REDACTED*) (the "Security
                        Instrument") of which (a) *REDACTED* Dollars
                        ($*REDACTED*) shall be security against the Guaranteed
                        Consideration for this Agreement and (b) *REDACTED*
                        Dollars ($*REDACTED*) shall be security against the
                        Guaranteed Consideration for License Agreement #68116
                        between Licensor and Licensee for the region of Europe,
                        Middle East and Africa (including all Guaranteed
                        Consideration amounts set forth on Schedules A through
                        D-15 attached thereto), it being expressly understood
                        that there shall be only one (1) Security Instrument for
                        the two (2) Agreements. The Security Instrument shall be
                        in a form acceptable to Licensor and shall be issued
                        from an institution acceptable to Licensor, such
                        acceptances not to be unreasonably withheld. Delivery of
                        the Security Instrument to Licensor shall be no later
                        than thirty (30) days after Licensee's execution of this
                        Agreement. The Security Instrument shall have a term
                        concurrent with the Term of this Agreement and shall be
                        self- liquidating to the amount of the Guaranteed
                        Consideration remaining at the conclusion of the Term.
                        The Security Instrument shall be reduced during the Term
                        on a dollar for dollar basis as Licensee makes payments
                        during the Term. Upon payment to Licensor of the total
                        amount of the Guaranteed Consideration, the Security
                        Instrument shall terminate;

                  2.    All payments hereunder shall be made in U.S. Dollars;
                        and

                  3.    *REDACTED*

      (e)   "TERM": January 1, 1998 through *REDACTED*.

      (f)   "MARKETING DATES": "Marketing Date" shall mean the latest date the
            Licensed Products shall be made available to the trade or to the
            public, whichever applies, as set forth for each Article in
            Schedules A, Chart #1.

      (g)   "ROYALTY RATE": Licensee shall pay to Licensor the following sums as
            applicable (the "Royalties"): *REDACTED*

                                    -3-                              #90248
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<PAGE>
      (h)   "DISTRIBUTION CHANNELS": Licensee may distribute the Licensed
            Products through the Distribution Channels (as defined below)
            applicable to each such Licensed Product as set forth below:

                  *REDACTED*

            The Distribution Channels shall be defined as follows:

                  *REDACTED*

      (i)   "AUTHORIZED DISTRIBUTORS": Licensee and Licensor agree that Licensee
            shall be permitted to utilize third-party distributors within
            specific countries in the Territory ("Authorized Distributors"),
            which shall have the right to import, manufacture, distribute and/or
            sell Licensed Products, subject to Licensor's prior written approval
            in each case. Licensee agrees that with each request for such
            approval it shall submit a comprehensive annual business plan
            relating to the distribution and sales of the Licensed Products. No
            approval, rejection and/or modification of such annual business plan
            required by Licensor shall constitute a guarantee for economic
            benefit to Licensee and/or the Authorized Distributor or shall
            constitute liability on the part of Licensor for any aspect of
            Licensee's business.

      (j)   "THIRD PARTY LICENSES": Licensee acknowledges that all rights
            hereunder are subject to the rights of pre-existing licensees under
            third party licenses as listed in Exhibit 4 hereto (the "Third Party
            Licenses"), including but not limited to such pre-existing licensees
            which have been granted distribution rights in parts of the
            Territory for products identical to Articles 1, 2 and 3. Licensee
            agrees that it and its affiliated companies shall not distribute and
            sell such Articles 1, 2 and 3 in such parts of the Territory;
            however Licensee shall have the right to negotiate with such
            licensees with the purpose of acting as the manufacturer for such
            licensees.

      (k)   "RECAPTURE RIGHTS": In the event Licensee fails to market any of the
            Licensed Products and/or any of the countries in the Territory
            and/or any of the Licensed Properties and or any of the Distribution
            Channels three (3) months after the Marketing Date, Licensor shall
            have the right to recapture such Licensed Product, country, Licensed
            Property and/or Distribution Channel from the rights granted under
            this Agreement without obligation to Licensee. Such recapture may
            take place on a Property-by-Property, Licensed Product-by-Licensed
            Product, country- by-country and/or Distribution
            Channel-by-Distribution Channel basis.

                                    -4-                              #90248
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<PAGE>
      (l)   "LICENSEE'S COMMITMENTS":

            (i)   PROMOTIONAL COMMITMENT: Licensee agrees that throughout the
                  Term it shall spend a minimum of *REDACTED* percent
                  (*REDACTED*%) of its total Net Sales in each of the countries
                  in the Territory on promotional and advertising activities in
                  each such country (the "Promotional Commitment"). The
                  Promotional Commitment shall include, as a minimum, television
                  advertising for Articles 2 in the following countries:
                  *REDACTED*, with a total minimum value of *REDACTED* percent
                  (*REDACTED*%) of the total Promotional Commitment for each
                  country. Monies spent by Licensee for Trade Fairs (as defined
                  below) shall not be taken into account to determine the
                  Promotional Commitment. Licensee shall submit reports on a
                  quarterly basis as set forth in Paragraph 5.(a) with respect
                  to the Promotional Commitment and Licensor shall Have the
                  right to inspect and/or audit Licensee's books and records
                  with respect to the Promotional Commitment under the terms and
                  conditions of Paragraph 6 hereof.

            (ii) STAFFING COMMITMENT: Licensee agrees that it shall:

                  1.    appoint dedicated sales and marketing managers to
                        oversee the sales and marketing of the Licensed Products
                        in the Territory; and

                        *REDACTED*

                  3.    appoint dedicated staff to manage and enhance product
                        development and production control (as such terms are
                        commonly understood in the industry) of the Licensed
                        Products.

            (iii) TRADE FAIRS: Licensee shall present the Licensed Products at
                  such trade fairs as are submitted to and approved by Licensor
                  prior to the Marketing Date (the "Trade Fairs"). Licensee's
                  affiliates and/or Authorized Distributors shall have sections
                  of its booth solely dedicated to the Licensed Properties and
                  the Licensed Products at the Trade Fairs, with the exception
                  of Trade Fairs in Developing Markets, where Licensee shall
                  dedicate sections of its booth to the Licensed Properties and
                  the Licensed Products together with other products.
                  "Developing Markets" shall be such countries as are
                  submitted-to and approved by Licensor for such definition
                  prior to the Marketing Date.

      (m)   LICENSOR'S STAFFING COMMITMENT: Licensor shall designate an employee
            with primary responsibility for the administration of this License
            Agreement.

                                    -5-                              #90248
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<PAGE>
2.    GRANT OF LICENSE:

      (a)   Subject to the restrictions, limitations, reservations and
            conditions and Licensor's approval rights set forth in this
            Agreement and to pre-existing Third Party Licenses in the Territory,
            Licensor hereby grants to Licensee and Licensee hereby accepts for
            the Term of this Agreement, a license to utilize the Licensed
            Property solely on or in connection with the manufacture,
            distribution and sale of the Licensed Products as specified above
            for the ultimate distribution to the public throughout the Territory
            *REDACTED*.

      (b)   Without limiting any other approval rights of Licensor as contained
            herein, no television commercials may be utilized under this
            Agreement without the specific prior written approval of Licensor,
            such approval not to be unreasonably withheld.

3.    RESERVATION OF RIGHTS; PREMIUMS:

      (a)   Licensor reserves all rights not expressly conveyed to Licensee
            hereunder, and Licensor may grant licenses to others to use the
            Licensed Property, artwork and textual matter in connection with
            other uses, services and products without limitation.

      (b)   Notwithstanding anything to the contrary stated herein, Licensor
            specifically reserves the right, without limitation throughout the
            world, to itself use, or license any third party(s) of its choice to
            use the Licensed Property for the manufacture, distribution and sale
            of products similar or identical to those licensed herein in
            Paragraph 1.(c) above for sale through any catalogue(s) produced or
            distributed by or on behalf of Licensor or its affiliated companies,
            or for sale or distribution in any theaters or arenas, or for sale
            or distribution in any retail stores operated by or on behalf of
            Licensor, its affiliated companies or franchisees, or for sale or
            distribution in any theme/amusement parks operated by or on behalf
            of Licensor and its affiliated companies, including without
            limitation, the Six Flags and Movie World parks. In addition,
            Licensor reserves the right to allow Six Flags Corporation and Movie
            World to manufacture (or have manufactured by a third party)
            products similar or identical to those licensed herein for
            distribution or sale in theme and/or amusement parks owned or
            operated by both Six Flags Corporation and Movie World. Further,
            Licensor reserves the right to use, or license others to use, and/or
            manufacture products similar or identical to those licensed herein
            for use as premiums.

      (c)   Licensee specifically understands and agrees that no rights are
            granted herein with respect to the Warner Bros. "shield" logo or
            trademark, or any other trademark(s), logo(s) or copyrights owned by
            Licensor other than those specifically set forth above in the
            Licensed Property, it being understood that all rights in and to
            said

                                    -6-                              #90248
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<PAGE>
            properties are reserved exclusively to Licensor for use and/or
            licensing as it deems appropriate to third party(s) of its choice.

      (d)   Licensee agrees that it will not use, or knowingly permit the use
            of, and will exercise due care that its customers likewise will
            refrain from the use of, the Licensed Products as a premium, except
            with the prior written consent of Licensor, and that it shall not
            actively solicit orders for such use of the Licensed Products.
            Notwithstanding the foregoing, Licensor shall notify Licensee of any
            opportunities which may arise during the Term for Licensee to bid on
            and/or supply a third party promotional partner of Licensor's with
            Licensed Products for premium use within the Territory and Licensee
            shall have the right to do so hereunder. Subject to Licensor's prior
            written approval as aforesaid, Licensee shall pay to Licensor a sum
            equal to TWELVE PERCENT (12%) of all premium sales. For purposes of
            this paragraph, the term "premium" shall be defined as including,
            but not necessarily limited to, combination sales, free or
            self-liquidating items offered to the public in conjunction with the
            sale or promotion of a product or service, including traffic
            building or continuity visits by the consumer/customer, or any
            similar scheme or device, the prime intent of which is to use the
            Licensed Products in such a way as to promote, publicize and or sell
            the products, services or business image of the user of such item.

4.    CONSIDERATION:

      (a)   The Guaranteed Consideration paid by Licensee as set forth above
            shall be applied against such Royalties as are, or have become, due
            to Licensor. No part of such Guaranteed Consideration shall be
            repayable to Licensee. Royalties earned in excess of the Guaranteed
            Consideration applicable to the Term hereof shall not offset any
            Guaranteed Consideration required in respect of the succeeding
            renewal term (if any); likewise, Royalties earned in excess of the
            Guaranteed Consideration applicable to the renewal term (if any)
            shall not offset any Guaranteed Consideration applicable to any
            prior term.

      (b)   ROYALTY PAYMENTS: Licensee shall pay to Licensor a sum equal to the
            Royalty Rate as set forth above of all Net Sales by Licensee of the
            Licensed Products covered by this Agreement. The term "Net Sales"
            herein shall mean the gross invoice price billed customers, less

            (i)   actual quantity discounts and actual returns, but no
                  deductions shall be made for uncollectible accounts and
                  deductions for actual returns may not exceed five percent (5%)
                  of total sales; and

            (ii)  any sales, excise or value added taxes which are separately
                  stated and which are required to be collected from customers
                  and which are payable

                                    -7-                              #90248
07978 00004 CORP 187184
<PAGE>
                  to tax authorities. No deduction shall be taken in computing
                  Net Sales for taxes not described immediately above, including
                  but not limited to income taxes, withholding taxes or
                  remittance taxes.

            No costs incurred in the manufacture, sale, distribution,
            advertisement, or exploitation of the Licensed Products shall be
            deducted from any Royalties payable by Licensee.

      (c)   Royalties shall be reported and paid as set forth in Paragraph
            5.(a), except to the extent offset by Guaranteed Consideration
            theretofore remitted. It is a material term and condition of this
            Agreement that Royalty reports shall be broken down by (1) Licensed
            Product, (2) country, (3) Licensed Property and (4) Distribution
            Channel. In the event Licensee fails to do so, Licensor shall have
            the right to terminate this Agreement. Licensor shall also have the
            right to require Licensee to report on a retailer-by-retailer basis.
            Without prejudice to any other rights and remedies that Licensor may
            have, it is agreed that any Royalties due by Licensee accruing from
            sales of the Licensed Products outside the Territory and/or outside
            the applicable Distribution Channels shall not be offset against the
            Guaranteed Consideration.

      (d)   Licensee shall not have the right to cross-collateralize Royalties
            earned (1) between the Licensed Properties, (2) between the
            Distribution Channels, or (3) between Articles 1, 2 and 3
            collectively and Articles 4 (although Licensee may cross-
            collateralize between Articles 1, 2 and 3); however, Licensee shall
            have the right to set off accrued Royalties for a certain Licensed
            Property which exceed the portion of the Guaranteed Consideration
            allocated to such Licensed Property against the Unallocated Portion
            of the Guaranteed Consideration (as set forth in Schedule A, Chart
            #1 and in Schedules D-14 and D-15 attached hereto). Royalties so
            accrued under any Licensed Property A or Licensed Property C may
            only be offset against the Unallocated Portion of the Guaranteed
            Consideration for Licensed Properties A and C; and Royalties so
            accrued under any Licensed Property B may only be offset against the
            Unallocated Portion of the Guaranteed Consideration for Licensed
            Properties B.

      (e)   Licensee will pay all taxes, customs, duties, assessments, excise
            except as provided in Subparagraph 4.(b)(ii), and other charges
            levied upon the importation of or assessed against the Licensed
            Product under this Agreement, as well as all Licensee's costs of
            doing business and Licensor shall have no liability therefor.

      (f)   In the event Licensee has earned Royalties in currencies other than
            in U.S. Dollars, then Licensee shall convert said amounts into U.S.
            Dollars based upon the exchange rate published by the Wall Street
            Journal as of the fifteenth (15th) day of

                                    -8-                              #90248
07978 00004 CORP 187184
<PAGE>
            the applicable month or if such day shall fall on a non-business day
            then as of the first business day following said fifteenth (15th)
            day.

5.    PERIODIC STATEMENTS:

      (a)   Within thirty (30) days after the initial shipment of the Licensed
            Products and promptly on the thirtieth (30th) day of every quarter
            thereafter, Licensee shall furnish to Licensor complete and accurate
            statements certified to be accurate by Licensee, or if a
            corporation, by an officer of Licensee, broken down into the
            categories set forth in Paragraph 4.(c) and showing with respect to
            all Licensed Products distributed and sold by Licensee during the
            preceding calendar quarter the (i) number of units; (ii) country in
            which manufactured, sold and/or to which shipped; (iii) Description
            (as such term is defined below) of the Licensed Products; (iv) gross
            sales price; and (v) itemized deductions from gross sales price, and
            net sales price together with any returns made during the preceding
            calendar quarter. Such statements shall be furnished to Licensor
            whether or not any of the Licensed Products have been sold during
            calendar quarters to which such statements refer. Licensee shall
            also include with each quarterly statement a statement which shows
            the amounts spent during such quarter with respect to the
            Promotional Commitment as defined in Paragraph 1.(m)(i). Receipt or
            acceptance by Licensor of any of the statements furnished pursuant
            to this Agreement or of any sums paid hereunder shall not preclude
            Licensor from questioning the correctness thereof at any time, and
            in the event that any inconsistencies or mistakes are discovered in
            such statements or payments, they shall immediately be rectified and
            the appropriate payments made by Licensee. Upon demand of Licensor,
            Licensee shall at its own expense, but not more than once in any
            twelve (12) month period, furnish to Licensor a detailed statement
            by an independent certified public accountant showing the (i) number
            of units; (ii) country in which manufactured, sold and/or to which
            shipped; (iii) Description of the Licensed Products; (iv) gross
            sales price; and (v) itemized deductions from gross sales price and
            net sales price of the Licensed Products covered by this Agreement
            distributed and/or sold by Licensee up to and including the date
            upon which Licensor has made such demand. For purposes of this
            subparagraph, the term "Description" shall mean a detailed
            description of the Licensed Products including the nature of each of
            the Licensed Products, any and all names and likenesses, whether
            live actors or animated characters, from the Licensed Property
            utilized on the Licensed Products and/or any related packaging
            and/or wrapping material, and any other components of the Licensed
            Property utilized on the Licensed Products and/or any related
            packaging and/or wrapping material. In the event Licensor is
            responsible for the payment of any additional third party
            participations based on Licensee not reporting by character name and
            likeness as provided above, Licensee shall be responsible for
            reimbursing Licensor for the full amount of all such third party
            claims, including without limitation, the participation itself,
            interest, audit and attorneys, fees.

                                    -9-                              #90248
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            Licensee understands and agrees that it is a material term and
            condition of this Agreement that Licensee include the Description on
            all statements. In the event Licensee fails to do so, Licensor shall
            have the right to terminate this Agreement, in accordance with the
            provisions of Paragraph 14 herein.

      (b)   The statements and payments required hereunder shall be delivered
            to:

                  WARNER BROS. CONSUMER PRODUCTS
                  4000 Warner Boulevard
                  Bridge Building, 4th Floor
                  Burbank, CA 91522
                  Attention: Accounting Manager, International Accounting

      (c)   Any payments which are made to Licensor hereunder after the due date
            required therefore, shall bear interest at the then current prime
            rate plus six percent (6%) (or the maximum rate permissible by law,
            if less than the current prime rate) from the date such payments are
            due to the date of payment. Licensor's right hereunder to interest
            on late payments shall not preclude Licensor from exercising any of
            its other rights or remedies pursuant to this Agreement or otherwise
            with regard to Licensee's failure to make timely remittances.

      (d)   Any income taxes, withholding taxes, other taxes and/or fees which
            local law requires to be levied against Licensor's Royalty shall be
            paid by Licensee on behalf of Licensor within the period of time
            required by local law, provided that Licensee shall not make such
            payment if Licensor has advised Licensee in writing not to do so,
            and has taken appropriate legal action to contest the propriety of
            such taxes and/or fees. In such event, Licensor shall indemnify
            Licensee against any interest charges or penalties with respect to
            such taxes. Any such taxes or fees which Licensee pays on behalf of
            Licensor shall be deducted from the Royalty otherwise payable to
            Licensor. The original receipt (or a bona fide copy thereof) for
            such taxes as may be deducted from Royalties shall accompany the
            statements described in Paragraph 5.(a) above for the accounting
            period in which such deduction is made. Licensee shall timely file
            all necessary tax returns or other government documents on
            Licensor's behalf, as required by local law, at Licensee's cost.

      (e)   Licensee and Licensor agree that each calendar quarter during the
            Term they shall mutually review Licensee's performance hereunder.
            Such review shall take place in a format to be submitted by Licensee
            and approved by Licensor prior to the Marketing Date.

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<PAGE>
6.    BOOKS AND RECORDS:

      (a)   Licensee shall keep, maintain and preserve (in Licensee's principal
            place of business) for at least two (2) years following termination
            or expiration of the Term of this Agreement or any renewal(s) hereof
            (if applicable), complete and accurate records of accounts
            including, without limitation, purchase orders, inventory records,
            invoices, correspondence, banking and financial and other records
            pertaining to the various items required to be submitted by Licensee
            as well as to ensure Licensee's compliance with its obligations
            hereunder, including without limitation (i) Licensee's Commitments
            as set forth in Paragraph 1.(m), (ii) local laws as required
            pursuant to Paragraph 13.(j) hereof and (iii) the terms and
            conditions of Paragraph 19. Such records and accounts shall be
            available for inspection and audit at any time or times during or
            after the Term of this Agreement or any renewal(s) hereof (if
            applicable) during reasonable business hours and upon reasonable
            notice by Licensor or its nominees. Licensee agrees not to cause or
            permit any interference with Licensor or nominees of Licensor in the
            performance of their duties. During such inspections and audits,
            Licensor shall have the right to take extracts and/or make copies of
            Licensee's records as it deems necessary.

      (b)   The exercise by Licensor in whole or in part, at any time of the
            right to audit records and accounts or of any other right herein
            granted, or the acceptance by Licensor of any statement or
            statements or the receipt and/or deposit by Licensor, of any payment
            tendered by or on behalf of Licensee shall be without prejudice to
            any rights or remedies of Licensor and such acceptance, receipt
            and/or deposit shall not preclude or prevent Licensor from
            thereafter disputing the accuracy of any such statement or payment.

      (c)   If pursuant to its right hereunder Licensor causes an audit and
            inspection to be instituted which thereafter discloses a deficiency
            between the amount found to be due to Licensor and the amount
            actually received or credited to Licensor, then Licensee shall, upon
            Licensor's demand, promptly pay the deficiency, together with
            interest thereon at the then current prime rate from the date such
            amount became due until the date of payment, and, if the deficiency
            is more than five percent (5%) of all Royalties paid by Licensee
            during the period covered by the audit, then Licensee shall pay the
            reasonable costs and expenses of such audit and inspection.

7.    INDEMNIFICATIONS:

      (a)   During the Term, and continuing after the expiration or termination
            of this Agreement, Licensor shall indemnify Licensee and shall hold
            it harmless from any loss, liability, damage, cost or expense
            arising out of any claims or suits which

                                    -11-                              #90248
07978 00004 CORP 187184
<PAGE>
            may be brought or made against Licensee by reason of the breach by
            Licensor of the warranties or representations as set forth in
            Paragraph 12 hereof, provided that Licensee shall give prompt
            written notice, and full cooperation and assistance to Licensor
            relative to any such claim or suit and provided, further, that
            Licensor shall have the option to undertake and conduct the defense
            of any suit so brought. Licensee shall not, however, be entitled to
            recover for lost profits. Licensee shall cooperate fully in all
            respects with Licensor in the conduct and defense of said suit
            and/or proceedings related thereto.

      (b)   During the Term, and continuing after the expiration or termination
            of this Agreement, Licensee shall indemnify Licensor and shall hold
            it harmless from any loss, liability, damage, cost or expense
            arising out of any claims or suits which may be brought or made
            against Licensor by reason of: (i) any breach of Licensee's
            covenants and undertakings hereunder; (ii) any unauthorized use by
            Licensee of the Licensed Property; (iii) any use of any trademark,
            copyright, design, patent, process, method or device, except for
            those uses of the Licensed Property that are specifically approved
            by Licensor pursuant to the terms of this Agreement; (iv) Licensee's
            non-compliance with any applicable federal, state or local laws or
            with any other applicable regulations; and (v) any alleged defects
            and/or inherent dangers (whether obvious or hidden) in the Licensed
            Products or the use thereof.

      (c)   With regard to 7(b)(v) above, Licensee agrees to obtain, at its own
            expense, product liability insurance providing adequate protection
            for Licensor and Licensee against any such claims or suits in
            amounts no less than THREE MILLION U.S. DOLLARS ($USD 3,000,000) per
            occurrence, combined single limits. Simultaneously with the
            execution of this Agreement, Licensee undertakes to submit to
            Licensor a fully paid policy or certificate of insurance naming
            Licensor as an additional insured party and, requiring that the
            insurer shall not terminate or materially modify such policy or
            certificate of insurance without written notice to Licensor at least
            twenty (20) days in advance thereof. Such insurance and delivery of
            the policy or certificate are material obligations of Licensee.

8.    ARTWORK; COPYRIGHT AND TRADEMARK NOTICES:

      (a)   The Licensed Property shall be displayed or used only in such form
            and in such manner as has been specifically approved in writing by
            Licensor in advance and Licensee undertakes to assure usage of the
            trademark(s) and character(s) solely as approved hereunder. Licensee
            further agrees and acknowledges that any and all Artwork (defined
            below) created, utilized, approved and/or authorized for use
            hereunder by Licensor in connection with the Licensed Products or
            which otherwise features or includes the Licensed Property shall be
            owned in its entirety exclusively by Licensor. "Artwork" as used
            herein shall include, without

                                    -12-                              #90248
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<PAGE>
            limitation, all pictorial, graphic, visual, audio, audio-visual,
            digital, literary, animated, artistic, dramatic, sculptural, musical
            or any other type of creations and applications, whether finished or
            not, including, but not limited to, animation, drawings, designs,
            sketches, images, illustrations, film, video, electronic, digitized
            or computerized information, software, object code, source code,
            on-line elements, music, text, dialogue, stories, visuals, effects,
            scripts, voiceovers, logos, one-sheets, promotional pieces,
            packaging, display materials, printed materials, photographs,
            interstitials, notes, shot logs, character profiles and
            translations, produced by Licensee or for Licensee, pursuant to this
            Agreement. Licensor reserves for itself or its designees all rights
            to use any and all Artwork created, utilized and/or approved
            hereunder without limitation.

      (b)   (i)   Licensee acknowledges that, as between Licensor and
                  Licensee, the Licensed Property and Artwork and all other
                  depictions expressions and derivations thereof, and all
                  copyrights, trademarks and other proprietary rights therein
                  are owned exclusively by Licensor and Licensee shall have no
                  interest in or claim thereto, except for the limited right to
                  use the same pursuant to this Agreement and subject to its
                  terms and conditions.

            (ii)  Licensee agrees and acknowledges that any Artwork created by
                  Licensee or for Licensee hereunder is a "work made for hire"
                  for Licensor under the U.S. Copyright Act, and any and all
                  similar provisions of law under other jurisdictions, and that
                  Licensor is the author of such works for all purposes, and
                  that Licensor is the exclusive owner of all the rights
                  comprised in the undivided copyright and all renewals,
                  extensions and reversions therein, in and to such works in
                  perpetuity and throughout the universe. Licensee hereby waives
                  and releases in favor of Licensor all rights (if any) of
                  "droit moral," rental rights and similar rights in and to the
                  Artwork (the "Intangible Rights") and agrees that Licensor
                  shall have the right to revise, condense, abridge, expand,
                  adapt, change, modify, add to, subtract from, re-title,
                  re-draw, re-color, or otherwise modify the Artwork, without
                  the consent of Licensee. Licensee hereby irrevocably grants,
                  transfers and assigns to Licensor all right, title and
                  interest, including copyrights, trademark rights, patent
                  rights and other proprietary rights, it may have in and to the
                  Artwork, in perpetuity and throughout the universe, and to all
                  proprietary depictions, expressions or derivations of the
                  Licensed Property created by or for Licensee. Licensee
                  acknowledges that Licensor shall have the right to terminate
                  this Agreement in the event Licensee asserts any rights (other
                  than those specifically granted pursuant to this Agreement) in
                  or to the Licensed Property or Artwork.

            (iii) Licensee hereby warrants that any and all work created by
                  Licensee under this Agreement apart from the materials
                  provided to Licensee by Licensor

                                    -13-                              #90248
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<PAGE>
                  is and shall be wholly original with or fully cleared by
                  Licensee and shall not copy or otherwise infringe the rights
                  of any third parties, and Licensee hereby indemnifies Licensor
                  and will hold Licensor harmless from any such claim of
                  infringement or otherwise involving Licensee's performance
                  hereunder. At the request of Licensor, Licensee shall execute
                  such form(s) of assignment of copyright or other papers as
                  Licensor may reasonably request in order to confirm and vest
                  in Licensor the rights in the properties as provided for
                  herein. In addition, Licensee hereby appoints Licensor as
                  Licensee's Attorney-in-Fact to take such actions and to make,
                  sign, execute, acknowledge and deliver all such documents as
                  may from time to time be necessary to confirm in Licensor, its
                  successors and assigns, all rights granted herein. If any
                  third party makes or has made any contribution to the creation
                  of Artwork authorized for use hereunder, Licensee agrees to
                  obtain from such party a full confirmation and assignment of
                  rights so that the foregoing rights shall vest fully in
                  Licensor, in the form of the Contributor's Agreement attached
                  hereto as Exhibit 2 and by this reference made a part hereof,
                  prior to commencing work, ensuring that all rights in the
                  Artwork and Licensed Property arise in and are assigned to
                  Licensor. Promptly upon entering into each such Agreement,
                  Licensee shall give Licensor a copy of such Agreement.
                  Licensee assumes all responsibility for such parties and
                  agrees that Licensee shall bear any and all risks arising out
                  of or relating to the performance of services by them and to
                  the fulfillment of their obligations under the Contributor's
                  Agreement.

            (iv)  Upon expiration of termination of this Agreement for any
                  reason, or upon demand by Licensor at any time, Licensee shall
                  promptly deliver to Licensor all Artwork or Licensed Property,
                  whether finished or not, including drawings, drafts, sketches,
                  illustrations, screens, data, digital files and information,
                  copies or other items, information or things created in the
                  course of preparing the Licensed Property and all materials
                  provided to Licensee by Licensor hereunder, or, at Licensor's
                  option and instruction, shall destroy some or all of the
                  foregoing and shall confirm to Licensor in writing that
                  Licensee has done so. Licensee shall not use such Artwork or
                  Licensed Property, items, information or things, material, for
                  any purpose other than is permitted under this Agreement.

      (c)   Licensee shall, within thirty (30) days of receiving an invoice, pay
            Licensor for artwork executed for Licensee by Licensor (or by third
            parties under contract to Licensor) for use in the development of
            the Licensed Products and any related packaging, display and
            promotional materials at Licensor's prevailing commercial art rates.
            The foregoing shall include any artwork that, in Licensor's opinion,
            is

                                    -14-                              #90248
07978 00004 CORP 187184
<PAGE>
            necessary to modify artwork initially prepared by Licensee and
            submitted for approval. Estimates of artwork charges are available
            upon request.

      (d)   Licensee shall cause to be imprinted, irremovably and legibly on
            each Licensed Product manufactured, distributed or sold under this
            Agreement, and all advertising, promotional, packaging and wrapping
            material wherein the Licensed Property appears, the appropriate
            Copyright Notice for each such Licensed Property as set forth on
            Schedules A-1 through C-13.

      (e)   In no event shall Licensee use, in respect to the Licensed Products
            and/or in relation to any advertising, promotional, packaging or
            wrapping material, any copyright or trademark notices which shall
            conflict with, be confusing with, or negate, any notices required
            hereunder by Licensor in respect to the Licensed Property.

      (f)   Licensee agrees to deliver to Licensor free of cost six (6) of each
            of the Licensed Products together with their packaging and wrapping
            material for trademark registration purposes in compliance with
            applicable laws, simultaneously upon distribution to the public. Any
            copyrights or trademarks with respect to the Licensed Products shall
            be procured by and for the benefit of Licensor and at Licensor's
            expense. Licensee further agrees to provide Licensor with the date
            of the first use of the Licensed Products in interstate and
            intrastate commerce.

      (g)   Licensee shall assist Licensor, at Licensor's expense, in the
            procurement, protection, and maintenance of Licensor's rights to the
            Licensed Property. Licensor may, in its sole discretion, commence or
            prosecute and effect the disposition of any claims or suits relative
            to the imitation, infringement and/or unauthorized use of the
            Licensed Property either in its own name, or in the name of
            Licensee, or join Licensee as a party in the prosecution of such
            claims or suits. Licensee agrees to cooperate fully with Licensor in
            connection with any such claims or suits and undertakes to furnish
            full assistance to Licensor in the conduct of all proceedings in
            regard thereto. Licensee shall promptly notify Licensor in writing
            of any infringements or imitations or unauthorized uses by others of
            the Licensed Property, on or in relation to products identical to
            similar to or related to the Licensed Products. Licensor shall in
            its sole discretion have the right to settle or effect compromises
            in respect thereof. Licensee shall not institute any suit or take
            any action on account of such infringements, imitations or
            unauthorized uses.

9.    APPROVALS AND QUALITY CONTROLS:

      (a)   Licensee agrees to strictly comply and maintain compliance with the
            quality standards, specifications and rights of approval of Licensor
            in respect to any and

                                    -15-                              #90248
07978 00004 CORP 187184
<PAGE>
            all usage of the Licensed Property on or in relation to the Licensed
            Products throughout the Term of this Agreement and any renewals or
            extensions thereof (if applicable). Licensee agrees to furnish to
            Licensor free of cost for its written approval as to quality and
            style, samples of each of the Licensed Products, together with their
            packaging, hangtags, and wrapping material, as follows in the
            successive stages indicated: (i) rough sketches/layout concepts;
            (ii) finished artwork or final proofs; (iii) pre-production samples
            or strike-offs; and (iv) finished products, including packaged
            samples.

      (b)   No Licensed Products and no material whatever utilizing the Licensed
            Property shall be manufactured, sold, distributed or promoted by
            Licensee without prior written approval. Licensee may, subject to
            Licensor's prior written approval, use textual and/or pictorial
            matter pertaining to the Licensed Property on such promotional,
            display and advertising material as may, in its reasonable judgment,
            promote the sale of the Licensed Products. All advertising and
            promotional material relating to the Licensed Products must be
            submitted to the Licensor for its written approval at the following
            stages appropriate to the medium used: (i) rough concepts; (ii)
            layout, storyboard, script; and (iii) finished materials.

      (c)   Approval or disapproval shall lie in Licensor's sole discretion. Any
            Licensed Products not so approved in writing shall be deemed
            unlicensed and shall not be manufactured or sold. If any unapproved
            Licensed Products are being sold, Licensor may, together with other
            remedies available to it including, but not limited to, immediate
            termination of this Agreement, require such Licensed Products to be
            immediately withdrawn from the market and to be destroyed, such
            destruction to be attested to in a certificate signed by an officer
            of Licensee.

      (d)   Any modification of a Licensed Product must be submitted in advance
            for Licensor's written approval as if it were a new Licensed
            Product. Approval of a Licensed Product which uses particular
            artwork does not imply approval of such artwork for use with a
            different Licensed Product.

      (e)   Licensed Products must conform in all material respects to the final
            production samples approved by Licensor. If in Licensor's reasonable
            judgement, the quality of a Licensed Product originally approved has
            deteriorated in later production runs, or if a Licensed Product has
            otherwise been altered, Licensor may, in addition to other remedies
            available to it, require that such Licensed Product be immediately
            withdrawn from the market.

      (f)   Licensee shall permit Licensor to inspect Licensee's manufacturing
            operations, testing and payroll records (including those operations
            and records of any supplier or manufacturer approved pursuant to
            Paragraph 10.(b) below) with respect to the Licensed Products.

                                    -16-                              #90248
07978 00004 CORP 187184
<PAGE>
      (g)   If any changes or modifications are required to be made to any
            material submitted to Licensor for its written approval in order to
            ensure compliance with Licensor's specifications or standards of
            quality, Licensee agrees promptly to make such changes or
            modifications.

      (h)   Subsequent to final approval, no fewer than fifty (50) production
            samples of Licensed Products will be sent to Licensor, to ensure
            quality control simultaneously upon distribution to the public. In
            addition, Licensee shall provide Licensor with fifteen (15) catalogs
            which display all of Licensee's products, not just the Licensed
            Products. Further, Licensor shall have the right to purchase any and
            all Licensed Products in any quantity at the maximum discount price
            Licensee charges its best customer.

      (i)   To avoid confusion of the public, Licensee agrees not to associate
            other characters or properties with the Licensed Property on the
            Licensed Products or in any packaging, promotional or display
            materials unless Licensee receives Licensor's prior written
            approval. Furthermore, Licensee agrees not to use the Licensed
            Property (or any component thereof) on any business sign, business
            cards, stationery or forms, nor as part of the name of Licensee's
            business or any division thereof.

      (j)   Licensee shall use its best efforts to notify its customers of the
            requirement that Licensor has the right to approve all promotional,
            display and advertising material pursuant to this Agreement.

      (k)   It is understood and agreed that any animation used in electronic
            media, including but not limited to animation for television
            commercials and character voices for radio commercials, shall be
            produced by Warner Bros. Animation and/or the Warner/Blanc Audio
            Library pursuant to a separate agreement between Licensee and Warner
            Bros. Animation and/or the Warner/Blanc Audio Library, subject to
            Warner Bros. Animation and/or the Warner/Blanc Audio Library
            customary rates. Any payment made to Warner Bros. Animation and/or
            the Warner/Blanc Audio Library for such animation or character
            voices shall be in addition to and shall not offset the Guaranteed
            Consideration set forth in Paragraph 1.(d).

      (l)   Licensor's approval of Licensed Products (including, without
            limitation, the Licensed Products themselves as well as promotional,
            display and advertising materials) shall in no way constitute or be
            construed as an approval by Licensor of Licensee's use of any
            trademark, copyright and/or other proprietary materials not owned by
            Licensor.

                                    -17-                              #90248
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<PAGE>
      (m)   All Licensed Products must be submitted for approval as set forth
            above to Licensor's Brand Assurance Department for the Territory.
            Licensor's approval of products licensed under any other agreement
            between Licensor and/or its affiliated companies and Licensee and/or
            its affiliated companies shall not constitute an approval of any
            Licensed Products for distribution in the Territory hereunder.

10.   DISTRIBUTION; SUBLICENSE MANUFACTURE:

      (a)   Within the Distribution Channels set forth in Paragraph 1.(h)
            hereof, Licensee shall sell the Licensed Products either to jobbers,
            wholesalers, distributors or retailers for sale or resale and
            distribution directly to the public. Unless explicitly set forth in
            Paragraph 1.(h) hereof, Licensee shall not sell the Licensed
            Products through any cable home shopping service or through
            electronic media, including on any on- line network or service. If
            Licensee sells or distributes the Licensed Products at a special
            price, directly or indirectly, to itself, including without
            limitation, any subsidiary of Licensee or to any other person, firm,
            or corporation affiliated with Licensee or its officers, directors
            or major stockholders, for ultimate sale to unrelated third parties,
            Licensee shall pay Royalties with respect to such sales or
            distribution, based upon the price generally charged the trade by
            Licensee.

      (b)   Except as specifically permitted hereunder, Licensee shall not be
            entitled to sublicense any of its rights under this Agreement. In
            the event Licensee is not the manufacturer of the Licensed Products,
            Licensee shall, subject to the prior written approval of Licensor,
            which approval shall not be unreasonably withheld, be entitled to
            utilize a third party manufacturer in connection with the
            manufacture and production of the Licensed Products, provided that
            such manufacturer shall execute a letter in the form of Exhibit 1
            attached hereto and by this reference made a part hereof. In such
            event, Licensee shall remain primarily obligated under all of the
            provisions of this Agreement and any default of this Agreement by
            such manufacturer shall be deemed a default by Licensee hereunder.
            In no event shall any such third party manufacturer agreement
            include the right to grant any rights to subcontractors.

11.   GOOD WILL: Licensee recognizes the great value of the publicity and good
      will associated with the Licensed Property and, acknowledges that:(i) such
      good will is exclusively that of Licensor; and (ii) the Licensed Property
      has acquired a secondary meaning as Licensor's trademarks and/or
      identifications in the mind of the purchasing public. Licensee further
      recognizes and acknowledges that a breach by Licensee of any of its
      covenants, agreements or undertakings hereunder will cause Licensor
      irreparable damage, which cannot be readily remedied in damages in an
      action at law, and may, in addition thereto, constitute an infringement of
      Licensor's copyrights, trademarks and/other proprietary rights in, and to
      the Licensed Property, thereby entitling Licensor to equitable remedies
      and costs.

                                    -18-                              #90248
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<PAGE>
12.   LICENSOR'S WARRANTIES AND REPRESENTATIONS:

      Licensor represents and warrants to Licensee that:

      (a)   It has, and will have throughout the Term of this Agreement, the
            right to license the Licensed Property to Licensee in accordance
            with the terms and provisions of this Agreement; and

      (b)   The making of this Agreement by Licensor does not violate any
            agreements, rights or obligations of any person, firm or
            corporation.

13.   LICENSEE'S WARRANTIES AND REPRESENTATIONS:

      Licensee represents and warrants to Licensor that, during the Term and
thereafter:

      (a)   It will not attack the title of Licensor (or third parties that have
            granted rights to Licensor) in and to the Licensed Property or any
            copyright or trademarks pertaining thereto, nor will it attack the
            validity of the license granted hereunder;

      (b)   It will not harm, misuse or bring into disrepute the Licensed
            Property, but on the contrary, will maintain the value and
            reputation thereof to the best of its ability;

      (c)   It will manufacture, sell, promote and distribute the Licensed
            Products in an ethical manner and in accordance with the terms and
            intent of this Agreement, and in compliance with all applicable
            government regulations and industry standards;

      (d)   It will not create any expenses chargeable to Licensor without the
            prior written approval of Licensor in each and every instance. It
            will not cause or allow any liens or encumbrances to be placed
            against the Licensed Property;

      (e)   It will protect to the best of its ability its right to manufacture,
            sell, promote, and distribute the Licensed Products hereunder;

      (f)   It will at all times comply with all government laws and
            regulations, including but not limited to product safety, food,
            health, drug, cosmetic, sanitary or other similar laws, and all
            voluntary industry standards relating or pertaining to the
            manufacture, sale, advertising or use of the Licensed Products, and
            shall maintain its appropriate customary high quality standards
            during the Term hereof. It shall comply with any regulatory agencies
            which shall have jurisdiction over the Licensed Products and shall
            procure and maintain in force any and all permissions,
            certifications and/or other authorizations from governmental and/or
            other official authorities that may be required in response thereto.
            Each Licensed Product and

                                    -19-                              #90248
07978 00004 CORP 187184
<PAGE>
            component thereof distributed hereunder shall comply with all
            applicable laws, regulations and voluntary industry standards.
            Licensee shall follow reasonable and proper procedures for testing
            that all Licensed Products comply with such laws, regulations and
            standards. Licensee shall permit Licensor or its designees to
            inspect testing records and procedures with respect to the Licensed
            Products for compliance. Licensed Products that do not comply with
            all applicable laws, regulations and standards shall automatically
            be deemed unapproved and immediately taken off the market;

      (g)   It shall, upon Licensor's request, provide credit information to
            Licensor including, but not limited to, fiscal year-end financial
            statements (profit-and-loss statement and balance sheet) and
            operating statements;

      (h)   It will, pursuant to Licensor's instructions, duly take any and all
            necessary steps to secure execution of all necessary documentation
            for the recordation of itself as user of the Licensed Property in
            any jurisdiction where this is required or where Licensor reasonably
            requests that such recordation shall be effected. Licensee further
            agrees that it will at its own expense cooperate with Licensor in
            cancellation of any such recordation at the expiration of this
            Agreement or upon termination of Licensee's right to use the
            Licensed Property. Licensee hereby appoints Licensor its
            Attorney-in-Fact for such purpose;

      (i)   It will not deliver or sell Licensed Products outside the Territory
            or knowingly sell Licensed Products to a third party for delivery
            outside the Territory;

      (j)   It will not use any labor that violates any local labor laws,
            including all wage and hour laws, laws against discrimination and
            that it will not use prison, slave or child labor in connection with
            the manufacture of the Licensed Products;

      (k)   It shall at all times comply with all manufacturing, sales,
            distribution, retail and marketing policies and strategies
            promulgated by Licensor from time-to-time; and

      (l)   If requested by Licensor to do so, it will utilize specific design
            elements of the Licensed Property provided to Licensee by Licensor
            on hangtags, labels, and other materials.

14.   TERMINATION BY LICENSOR:

      (a)   Licensor shall have the right to terminate this Agreement without
            prejudice to any rights which it may have, whether pursuant to the
            provisions of this Agreement, or otherwise in law, or in equity, or
            otherwise, upon the occurrence of any one or more of the following
            events (herein called "defaults"):


                                    -20-                              #90248
07978 00004 CORP 187184
<PAGE>
            (i)   Licensee defaults in the performance of any of its obligations
                  provided for in this Agreement; or

            (ii)  Licensee shall have failed to deliver to Licensor or to
                  maintain in full force and effect the insurance referred to in
                  Paragraph 7.(c) hereof; or

            (iii) Licensee shall fail to make any payments due hereunder on the
                  date due; or

            (iv)  Licensee shall fail to deliver any of the statements required
                  herein or to give access to the premises and/or license
                  records pursuant to the provisions hereof to Licensor's
                  authorized representatives for the purposes permitted
                  hereunder; or

            (v)   Licensee shall fail to comply with any laws, regulations or
                  voluntary industry standards as provided in Paragraph 13.(f)
                  or any governmental agency or other body, office or official
                  vested with appropriate authority finds that the Licensed
                  Products are harmful or defective in any way, manner or form,
                  or are being manufactured, sold or distributed in
                  contravention of applicable laws, regulations or standards, or
                  in a manner likely to cause harm; or

            (vi)  Licensee shall be unable to pay its debts when due, or shall
                  make any assignment for the benefit of creditors, or shall
                  file any petition under the bankruptcy or insolvency laws of
                  any jurisdiction, county or place, or shall have or suffer a
                  receiver or trustee to be appointed for its business or
                  property, or be adjudicated a bankrupt or an insolvent; or

            (vii) Licensee does not commence in good faith to manufacture,
                  distribute and sell each Licensed Products and utilize each
                  character set forth in the Licensed Property ("Character")
                  throughout the Territory and the Distribution Channels on or
                  before the Marketing Date and thereafter fails to diligently
                  and continuously manufacture, distribute and sell each of the
                  Licensed Products and utilize each Character throughout the
                  Territory. Such default and Licensor's resultant right of
                  termination (or recapture) shall only apply to the specific
                  Character(s), the specific Licensed Products, the specific
                  country of the Territory and/or the specific Distribution
                  Channel, which or wherein Licensee fails to meet said
                  Marketing Date requirement; or

           (viii) Licensee shall manufacture, sell or distribute, whichever
                  first occurs, any of the Licensed Products(s) without the
                  prior written approval of Licensor as provided in Paragraph 9
                  hereof. Notwithstanding the foregoing, in the

                                    -21-                              #90248
07978 00004 CORP 187184
<PAGE>
                  event Licensee has manufactured product without Licensor's
                  approval and has not sold or otherwise distributed such
                  unapproved product, this Agreement shall not terminate
                  provided that all such unapproved product is immediately
                  destroyed and Licensee provides a certificate of destruction
                  to Licensor; or

            (ix)  Saul Gamoran is no longer an executive officer of Licensee; or

            (x)   A manufacturer approved pursuant to Paragraph 10.(b) hereof
                  shall sell Licensed Products to parties other than Licensee or
                  engage in conduct, which conduct if engaged in by Licensee
                  would entitle Licensor to terminate this Agreement; or

            (xi)  Licensee delivers or sells Licensed Products outside the
                  Territory or knowingly sells Licensed Products(s) to a third
                  party who Licensee knows intends to, or who Licensee
                  reasonably should suspect intends to, sell or deliver such
                  Licensed Products outside the Territory; or

            (xii) Licensee uses any labor that violates any local labor laws
                  and/or it uses prison, slave or child labor in connection with
                  the manufacture of the Licensed Products; or

           (xiii) Licensee has made a material misrepresentation or has omitted
                  to state a material fact necessary to make the statements not
                  misleading.

      (b)   In the event any of these defaults occur, Licensor shall give notice
            of termination in writing to Licensee by facsimile and certified
            mail. Licensee shall have the number of days specified as follows
            from the date of giving notice in which to correct the default
            (except subdivisions (vii), (viii), (xi) and (xiii) above which are
            not curable): for subdivisions (iii), (iv) (x) and (xii): ten (10)
            days; for subdivisions (ii), (v) and (vi): fifteen (15) days; for
            all other subdivisions: thirty (30) days; and failing such, this
            Agreement shall thereupon immediately terminate, and any and all
            payments then or later due from Licensee hereunder (including
            Guaranteed Consideration) shall then be promptly due and payable in
            full and no portion of those prior payments shall be repayable to
            Licensee.

15.   FINAL STATEMENT UPON TERMINATION OR EXPIRATION:  Licensee shall
      deliver, as soon as practicable, but not later than thirty (30) days
      following expiration or termination of this Agreement, a statement
      indicating the number and description of Licensed Products on hand
      together with a description of all advertising and promotional materials
      relating thereto. Following expiration or termination of this Agreement,
      Licensee shall immediately cease any and all manufacturing of the Licensed
      Product. However, if Licensee has complied with all the terms of this
      Agreement, including, but not limited to,

                                    -22-                              #90248
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<PAGE>
      complete and timely payment of the Guaranteed Consideration and Royalty
      Payments, then Licensee may continue to distribute and sell its remaining
      inventory for a period not to exceed ninety (90) days following such
      termination or expiration (the "Sell-Off Period"), subject to payment of
      applicable Royalties thereto. In no event, however, may Licensee
      distribute and sell during the Sell-Off Period an amount of Licensed
      Products that exceeds the average amount of Licensed Products sold during
      any consecutive ninety (90) day period during the Term. In the event this
      Agreement is terminated by Licensor for any reason under this Agreement,
      Licensee shall be deemed to have forfeited its Sell-off Period. If
      Licensee has any remaining inventory of the Licensed Products following
      the Sell-Off Period, Licensee shall, at Licensor's option, make available
      such inventory to Licensor for purchase at or below cost, deliver up to
      Licensor for destruction said remaining inventory or furnish to Licensor
      an affidavit attesting to the destruction of said remaining inventory.
      Licensor shall have the right to conduct a physical inventory in order to
      ascertain or verify such inventory and/or statement. In the event that
      Licensee refuses to permit Licensor to conduct such physical inventory,
      Licensee shall forfeit its right to the Sell-Off Period hereunder or any
      other rights to dispose of such inventory. In addition to the forfeiture,
      Licensor shall have recourse to all other legal remedies available to it.

16.   NOTICES: Except as otherwise specifically provided herein, all notices
      which either party hereto is required or may desire to give to the other
      shall be given by addressing the same to the other at the address set
      forth above, with a copy to WBCP (U.K.) LTD. at the address set forth
      above, or at such other address as may be designated in writing by any
      such party in a notice to the other given in the manner prescribed in this
      paragraph. All such notices shall be sufficiently given when the same
      shall be deposited so addressed, postage prepaid, in the United States
      mail and/or when the same shall have been delivered, so addressed, by
      facsimile or by overnight delivery service and the date of transmission by
      facsimile, receipt of overnight delivery service or two business days
      after mailing shall for the purposes of this Agreement be deemed the date
      of the giving of such notice.

17.   NO PARTNERSHIP, ETC.: This Agreement does not constitute and shall not be
      construed as constitution of a partnership or joint venture between
      Licensor and Licensee. Neither party shall have any right to obligate or
      bind the other party in any manner whatsoever, and nothing herein
      contained shall give, or is intended to give, any rights of any kind to
      any third persons.

18.   NO SUBLICENSING/NON-ASSIGNABILITY: This Agreement shall bind and inure to
      the benefit of Licensor, its successors and assigns. This Agreement is
      personal to Licensee. Licensee shall not sublicense, franchise or delegate
      to third parties its rights hereunder (except as set forth in Paragraph
      10.(b) hereof). Neither this Agreement nor any of the rights of Licensee
      hereunder shall be sold, transferred or assigned by Licensee and no rights
      hereunder shall devolve by operation of law or otherwise upon any
      receiver, liquidator, trustee or other party.

                                    -23-                              #90248
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<PAGE>
19.   *REDACTED*

20.   CONSTRUCTION: This Agreement shall be construed in accordance with the
      laws of the State of California of the United States of America without
      regard to its conflicts of laws provisions.

21.   WAIVER, MODIFICATION ETC.: No waiver, modification or cancellation of any
      term or condition of this Agreement shall be effective unless executed in
      writing by the party charged therewith. No written waiver shall excuse the
      performance of any acts other than those specifically referred to therein.
      The fact that the Licensor has not previously insisted upon Licensee
      expressly complying with any provision of this Agreement shall not be
      deemed to be a waiver of Licensor's future right to require compliance in
      respect thereof and Licensee specifically acknowledges and agrees that the
      prior forbearance in respect of any act, term or condition shall not
      prevent Licensor from subsequently requiring full and complete compliance
      thereafter. If any term or provision of this Agreement is held to be
      invalid or unenforceable by any court of competent jurisdiction or any
      other authority vested with jurisdiction, such holding shall not affect
      the validity or enforceability of any other term or provision hereto and
      this Agreement shall be interpreted and construed as if such term or
      provision, to the extent the same shall have been held to be invalid,
      illegal or unenforceable, had never been contained herein. Headings of
      paragraphs herein are for convenience only and are without substantive
      significance.

22.   ACCEPTANCE BY LICENSOR: This instrument when signed by Licensee shall be
      deemed an application for license and not a binding agreement unless and
      until accepted by Warner Bros. Consumer Products by signature of a duly
      authorized officer and the delivery of such a signed copy to Licensee. The
      receipt by Warner Bros. Consumer Products of any check or other
      consideration given by Licensee and/or delivery of any material by Warner
      Bros. Consumer Products to Licensee shall not be deemed an acceptance by
      Warner Bros. Consumer Products of this application. The foregoing shall
      apply to any documents relating to renewals or modifications hereof.

                                    -24-                              #90248
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<PAGE>
This Agreement shall be of no force or effect unless and until it is signed by
all of the parties listed below:

AGREED AND ACCEPTED:                      AGREED AND ACCEPTED:

LICENSOR:                                 LICENSEE:

WARNER BROS. CONSUMER PRODUCTS,           PLAY-BY-PLAY TOYS &
a Division of Time Warner                 NOVELTIES, INC.
Entertainment Company L.P., on
behalf of itself and as Agent
for Warner Bros., a Division of
Time Warner Entertainment
Company L.P.



By: /s/ GARY R. SIMON                     By:/s/ SAUL GAMORAN
        Gary R. Simon                            Saul Gamoran
        Vice President, Legal Affairs            Executive Vice President
                                                   and General Counsel

Date:  1/27/98                            Date:   1/27/98

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<PAGE>
                                   EXHIBIT 1
                                    #90248

WARNER BROS. CONSUMER PRODUCTS
4000 Warner Blvd.
Triangle Bldg. - 3rd Floor
Burbank, CA  91522

RE:   APPROVAL OF THIRD PARTY MANUFACTURER

Gentlemen:

      This letter will serve as notice to you that pursuant to Paragraph 10.(b)
of the License Agreement dated ___________, between WARNER BROS., A DIVISION OF
TIME WARNER ENTERTAINMENT COMPANY L.P. and PLAY-BY-PLAY TOYS & NOVELTIES, INC.
("Licensee"), we have been engaged as the manufacturer for Licensee in
connection with the manufacture of Licensed Products as defined in the aforesaid
License Agreement. We hereby acknowledge that we may not manufacture Licensed
Products for, or sell or distribute Licensed Products to, anyone other than
Licensee. We hereby further acknowledge that we have received a copy and are
cognizant of the terms and conditions set forth in said License Agreement and
hereby agree to observe those provisions of said License Agreement which are
applicable to our function as manufacturer of the Licensed Products. It is
expressly understood that we are obligated to comply with all local laws,
including without limitation, labor laws, wage and hour laws and
anti-discrimination laws and that you or your representatives shall, at anytime,
have the right to inspect our facilities and review our records to ensure
compliance therewith. It is understood that this engagement is on a royalty free
basis and that we may not subcontract any of our work without your prior written
approval.

      We understand that our engagement as the manufacturer for Licensee is
subject to your written approval. We request, therefore, that you sign in the
space below, thereby showing your acceptance of our engagement as aforesaid.

                                          Very truly yours,

                                          Manufacturer/Company Name

                                          By:
                                              signature

                                    -26-                              #90248
07978 00004 CORP 187184
<PAGE>
                                          printed name


                                          address


AGREED TO AND ACCEPTED
                                          dated
WARNER BROS. CONSUMER PRODUCTS,
A DIVISION OF TIME WARNER
ENTERTAINMENT COMPANY, L.P.               product(s) manufacturing

By:
      Gary R. Simon
      Vice President, Legal Affairs


dated
                                    -27-                              #90248
07978 00004 CORP 187184
<PAGE>
                                    EXHIBIT 2
                                     #90248

                            CONTRIBUTOR'S AGREEMENT

I, ______________________________________ the undersigned ("Contributor"), have
been engaged by _________________________________________ ("Licensee") to work
on or contribute to the creation of Licensed Products, described as
____________________________________, by Licensee under an agreement between
Licensee and Warner Bros., a division of Time Warner Entertainment Company L.P.,
c/o Warner Bros. Consumer Products, a division of Time Warner Entertainment
Company L.P. ("Warner"), dated ___________________.

I understand and agree that the Licensed Products, and all artwork or other
results of my services for Licensee in connection with such Licensed Products
("Work") is a "work made for hire" for Warner and that all right, title and
interest in and to the Work shall vest and remain with Warner. I reserve no
rights therein. Without limiting the foregoing, I hereby assign and transfer to
Warner all other rights whatsoever, in perpetuity throughout the universe which
I may have or which may arise in me or in connection with the Work. I hereby
waive all moral rights in connection with such Work together with any other
rights which are not capable of assignment. I further agree to execute any
further documentation relating to such transfer or waiver or relating to such
Work at the request of Warner or Licensee, failing which Warner is authorized to
execute same as my Attorney-in-Fact.

CONTRIBUTOR:

By:

Date:


WARNER BROS. CONSUMER PRODUCTS:

By:

Date:

                                    -28-                              #90248
07978 00004 CORP 187184
<PAGE>
                                   EXHIBIT 3
                           LICENSE AGREEMENT #90248

                                 LATIN AMERICA

NORTH AMERICA:
Mexico

CARIBBEAN ISLANDS:
Bermuda
British West Indies
Cayman
Jamaica
Bahamas
Virgin Islands (British)
Trinidad/Tobago
Dominican Republic/Haiti
French West Indies
Guadalupe
Martinique
Netherland Antilles
Puerto Rico
Aruba
Bonaire
Curacao

CENTRAL AMERICA:
Belize
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama

SOUTH AMERICA:
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
French Guyana
Guyana
Paraguay
Peru
Suriname
Uruguay
Venezuela

                                    -29-                              #90248
07978 00004 CORP 187184

                                                                   EXHIBIT 10.15
January 14, 1998

PLAY-BY-PLAY TOYS & NOVELTIES, INC.
4400 Tejasco
San Antonio, TX  78218-0267
Attention:  Saul Gamoran

Re:  WARNER BROS. LICENSE AGREEMENT #8700-BLT - AMENDMENT #1

Dear Mr. Gamoran:

This letter when fully executed shall formally amend the above-referenced
License Agreement, dated September 10, 1997, relative to certain rights owned
and controlled by our client Warner Bros., a division of Time Warner
Entertainment Company L.P. (the "Agreement").

By our mutual execution hereof, it is agreed as follows:

PARAGRAPH 1 DEFINITIONS is hereby amended by adding the following subparagraph
thereto:

"(i) "Promotional Commitment": Licensee commits to spend a minimum of *REDACTED*
     dollars ($*REDACTED*) on television advertising to promote the Licensed
     Products during the Term. Licensor shall have the right to audit Licensee's
     books and records under the terms and conditions of Paragraph 6 herein in
     order to verify compliance with Licensee's obligations hereunder."

In all other respects, other than as noted above, the subject License Agreement
and all of its terms and conditions shall continue to govern our relationship.

Please show your concurrence with the above by signing all three (3) copies of
this document and returning them to this office. Upon final execution, one copy
will be sent to you for your files. This letter shall have no legal effect
unless and until signed by all parties noted below.

LICENSOR:                                 AGREED AND ACCEPTED:
                                          LICENSEE:
WARNER BROS. CONSUMER
PRODUCTS, ON BEHALF OF ITSELF AND         PLAY-BY-PLAY TOYS &
AS AGENT FOR WARNER BROS., A DIVISION     NOVELTIES, INC.
OF TIME WARNER ENTERTAINMENT
COMPANY L.P.


By:/s/ GARY R. SIMON                      By:/s/ SAUL GAMORAN
   Gary R. Simon
   Vice President, Legal Affairs

Date:  1/30/98                            Date:  1/21/98

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE FINANCIAL DATA SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE CONDENSED CONSOLIDATED BALANCE SHEETS AND THE CONDENSED STATEMENTS OF
OPERATIONS FOUND ON PAGES F-3 AND F-4 OF THE COMPANY'S FORM 10-Q FOR THE SIX
MONTHS ENDED January 31, 1998, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JUL-31-1998
<PERIOD-END>                               JAN-31-1998
<CASH>                                       4,108,110
<SECURITIES>                                         0
<RECEIVABLES>                               31,676,344
<ALLOWANCES>                                 3,647,556
<INVENTORY>                                 66,522,142
<CURRENT-ASSETS>                           105,980,728
<PP&E>                                      20,248,291
<DEPRECIATION>                               4,318,906
<TOTAL-ASSETS>                             138,793,747
<CURRENT-LIABILITIES>                       34,702,288
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         1,000
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>               138,793,747
<SALES>                                     89,284,424
<TOTAL-REVENUES>                            89,284,424
<CGS>                                       57,909,615
<TOTAL-COSTS>                               57,909,615
<OTHER-EXPENSES>                            23,957,908
<LOSS-PROVISION>                             1,379,299
<INTEREST-EXPENSE>                           2,451,874
<INCOME-PRETAX>                              5,382,428
<INCOME-TAX>                                 1,884,085
<INCOME-CONTINUING>                          3,498,343
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 3,498,343
<EPS-PRIMARY>                                     0.62
<EPS-DILUTED>                                     0.55
        

</TABLE>


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