STOKELY VAN CAMP INC
10-Q, 1998-05-08
BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549
                                       
                                       
                                   FORM 10-Q
                                       
                                       
            X  Quarterly Report Pursuant to Section 13 or 15 (d) of
                      the Securities Exchange Act of 1934
                                       
                                       
                 For the quarterly period ended March 31, 1998
                                       
                                       
             Transition Report Pursuant to Section 13 or 15 (d) of
                      the Securities Exchange Act of 1934
                                       
                                       
                  For the transition period from ____ to ____
                                       
                         Commission file number 1-2944
                                       
                                       

                             STOKELY-VAN CAMP, INC.
             (Exact name of registrant as specified in its charter)


             Indiana                               35-0690290
          (State or other jurisdiction of          (I.R.S. Employer
          incorporation or organization)           Identification No.)

          Quaker Tower
          P.O. Box 049001 Chicago, Illinois          60604-9001
          (Address of principal executive office)    (Zip Code)


                                (312) 222-7111
              (Registrant's telephone number, including area code)


Indicate  by  check  mark whether the registrant:  (1) has  filed  all  reports
required to be filed by Section 13 or 15(d) of the Securities Exchange  Act  of
1934  during  the  preceding 12 months (or for such  shorter  period  that  the
registrant was required to file for such reports), and (2) has been subject  to
such filing requirements for the past 90 days.


                          YES   XX       NO ___


The  registrant had 2,989,371 shares of Common Stock outstanding on  April  30,
1998, all of which were held by The Quaker Oats Company.




                STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
                           INDEX TO FORM 10-Q




                                                               Page


PART I - FINANCIAL INFORMATION

     Item 1 - Financial Statements

     Condensed Consolidated Statements of Income
         and Reinvested Earnings for the Three Months
         Ended March 31, 1998 and 1997                            3

     Condensed Consolidated Balance Sheets as of
         March 31, 1998 and December 31, 1997                     4

     Condensed Consolidated Statements of Cash
         Flows for the Three Months Ended
         March 31, 1998 and 1997                                  5

     Notes to the Condensed Consolidated Financial
         Statements                                             6-8

     Item 2 - Management's Discussion and Analysis of
         Financial Condition and Results of Operations         9-11

PART II - OTHER INFORMATION

     Item 6 - Exhibits and Reports on Form 8-K                   12

SIGNATURES                                                       13

2


              STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
            CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                     AND REINVESTED EARNINGS
                           (UNAUDITED)


                                                  Three Months Ended
Dollars in Millions                                    March 31,
                                                    1998       1997
                                                             
Net sales                                         $ 212.9    $ 215.9
Cost of goods sold                                  106.9      107.2
Gross profit                                        106.0      108.7
                                                             
Selling, general and administrative expenses         87.7       76.0
Interest income - net                               (11.6)     (11.7)
                                                             
Income before income taxes                           29.9       44.4
Provision for income taxes                           12.3       18.2
                                                             
                                                             
Net income                                           17.6       26.2
                                                             
Dividends on preference and preferred stock          (0.2)      (0.2)
Reinvested Earnings - Beginning Balance             942.1      811.8
Reinvested Earnings - Ending Balance              $ 959.5    $ 837.8


See accompanying notes to the condensed consolidated financial statements.
                    
3                    
                    
                    
                STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED BALANCE SHEETS
                             (UNAUDITED)
                                       
                                                  March 31,    December 31,
Dollars in Millions                                  1998          1997
                                                                        
ASSETS                                                                  
Current Assets:                                                   
  Cash and cash equivalents                       $     2.6     $     7.3
  Due from The Quaker Oats Company                    767.2         778.7
  Trade accounts receivable - net of allowances        63.4          28.7
  Inventories:                                                    
   Finished goods                                      54.6          27.1
   Materials and supplies                              11.6           7.6
    Total inventories                                  66.2          34.7
                                                                  
  Other current assets                                 60.8          55.6
    Total Current Assets                              960.2         905.0
                                                                  
Other assets                                            4.9           1.4
                                                                  
Property, plant and equipment                         333.8         329.0
Less: accumulated depreciation                         91.6          86.8
    Property - net                                    242.2         242.2
      Total Assets                                $ 1,207.3     $ 1,148.6
                                                                  
LIABILITIES AND SHAREHOLDERS' EQUITY                              
Current Liabilities:                                              
  Trade accounts payable                          $    35.2     $    18.4
  Accrued payroll, benefits and bonus                   8.9          10.9
  Accrued advertising and merchandising                23.6          16.4
  Income taxes payable                                 33.6          20.6
  Other current liabilities                            24.5          18.2
    Total Current Liabilities                         125.8          84.5
                                                                  
Long-term debt                                          1.5           1.5
Other liabilities                                      46.6          46.6
Deferred income taxes                                   7.2           7.2
                                                                  
Redeemable Preference and Preferred Stock              15.3          15.3
                                                                  
Common Shareholders' Equity:                                      
  Common stock, $1 par value, authorized 10                 
   million shares; issued 3,591,381 shares              3.6           3.6
  Additional paid-in capital                           68.7          68.7
  Reinvested earnings                                 959.5         942.1
  Treasury common stock, at cost, 602,010 shares      (20.9)        (20.9)
    Total Common Shareholders' Equity               1,010.9         993.5
      Total Liabilities and Shareholders' Equity  $ 1,207.3     $ 1,148.6

                                                                   
See accompanying notes to the condensed consolidated financial statements.
                    
4                    
                    
                    
                  STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (UNAUDITED)
                                                       
                                                       
                                                          Three Months Ended
Dollars in Millions                                            March 31,
                                                          1998           1997
                                                                      
Cash Flows from Operating Activities:                                 
  Net income                                             $ 17.6         $ 26.2
  Adjustments  to reconcile net income  to  net  cash                
    provided by operating activities:
      Depreciation and amortization                         5.7            4.4
      Loss on disposition of property and equipment         0.5            1.6
      Increase in trade accounts receivable               (34.7)         (45.5)
      Increase in inventories                             (31.5)         (34.6)
      (Increase) decrease in other current assets          (5.2)           3.8
      Increase in trade accounts payable                   16.8           17.1
      Increase in income taxes payable                     13.0           22.4
      Increase in other current liabilities                11.5            2.4
      Other items                                          (3.5)           2.2
      
      Net Cash Used in Operating Activities                (9.8)            --

Cash Flows from Investing Activities:                                 
  Additions to property, plant and equipment               (6.7)          (9.2)
  Proceeds on the sale of property, plant and equipment     0.5             --

      Net Cash Used in Investing Activities                (6.2)          (9.2)
                                                                      
Cash Flows from Financing Activities:                                 
  Change in amount due from The Quaker Oats Company        11.5           18.2
  Cash dividends                                           (0.2)          (0.2)
      
      Net Cash Provided by Financing Activities            11.3           18.0
                                                                      
Net (Decrease) Increase in Cash and Cash Equivalents       (4.7)           8.8
Cash and Cash Equivalents - Beginning of Year               7.3            5.3
Cash and Cash Equivalents - End of Quarter               $  2.6         $ 14.1
                                                                      
                                                                      
  See accompanying notes to the condensed consolidated financial statements.
                    
5                    

                    
                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
           NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                                MARCH 31, 1998
                                       

Note 1 - Basis of Presentation

The  condensed consolidated financial statements include Stokely-Van Camp, Inc.
(a  wholly-owned  subsidiary of The Quaker Oats Company,  or  Quaker)  and  its
subsidiaries  (the Company or Stokely).  The condensed consolidated  statements
of income and reinvested earnings for the three months ended March 31, 1998 and
1997,  the condensed consolidated balance sheet as of March 31, 1998,  and  the
condensed  consolidated  statements of cash flows for the  three  months  ended
March  31, 1998 and 1997, have been prepared by the Company without audit.   In
the  opinion  of management, these financial statements include all adjustments
necessary  to present fairly the financial position, results of operations  and
cash  flows  as  of  March  31,  1998, and  for  all  periods  presented.   All
adjustments  made have been of a normal recurring nature.  Certain  information
and footnote disclosures normally included in financial statements prepared  in
accordance  with  generally  accepted accounting principles  (GAAP)  have  been
condensed  or omitted.  The Company believes that the disclosures included  are
adequate  and  provide a fair presentation of interim period results.   Interim
financial  statements are not necessarily indicative of the financial  position
or  operating  results for an entire year.  It is suggested that these  interim
financial  statements  be  read  in  conjunction  with  the  audited  financial
statements  and the notes thereto included in the Company's Form 10-K  for  the
year ended December 31, 1997.


Note 2 - Redeemable Preference and Preferred Stock

5% Cumulative Convertible Second Preferred Stock

As of March 31, 1998, authorized shares were 500,000 and issued and outstanding
shares  were  10,400.   The voting 5% Cumulative Convertible  Second  Preferred
Stock  ($20  par value) is convertible at the holder's option, on a  share-for-
share  basis,  into non-voting 5% Cumulative Prior Preference  Stock  ($20  par
value).

5% Cumulative Prior Preference Stock

As  of  March  31, 1998, authorized shares were 1,500,000, issued  shares  were
753,744 and outstanding shares were 753,411.

Both issues are redeemable at the Company's option for $21 per share.

6                    
                    
                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
           NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                                MARCH 31, 1998


Note 3 - Estimates and Assumptions

The  preparation  of  financial  statements in conformity  with  GAAP  requires
management  to make estimates and assumptions that affect the reported  amounts
of  assets  and liabilities and disclosure of contingent assets and liabilities
at  the  date of the financial statements and the reported amounts of  revenues
and  expenses  during the reporting period.  Actual results could  differ  from
those estimates.
                  

Note 4 - Current and Pending Accounting Changes

In  July  1997,  the  Financial Accounting Standards Board  (the  FASB)  issued
Statement  #130, "Reporting Comprehensive Income."  This Statement  establishes
standards  for  reporting  comprehensive income in financial  statements.   The
Company adopted this new standard in January 1998 and is not required to report
comprehensive  income because there were no components of  other  comprehensive
income  in  the periods presented. The Company's adoption of this standard  did
not result in changes to previously reported amounts or disclosures.

In July 1997, the FASB issued Statement #131, "Disclosures about Segments of an
Enterprise and Related Information."  This Statement expands certain  reporting
and  disclosure requirements for segments from current standards.  In  February
1998,  the  FASB issued Statement #132, "Employers' Disclosures about  Pensions
and   Other   Postretirement  Benefits."   This  Statement  revises  employers'
disclosures about pension and other postretirement benefit plans.  It does  not
change  the  measurement or recognition of those plans.   The  Company  is  not
required to adopt these Statements until December 1998 and does not expect  the
adoption  of  these  standards  to  result in material  changes  to  previously
reported amounts.

In  January 1998, Statement of Position (SOP) #98-1, "Accounting for the  Costs
of Computer Software Developed or Obtained for Internal Use," was issued.  This
SOP  provides guidance on the accounting for computer software costs. In  April
1998,  SOP #98-5, "Reporting on the Costs of Start-Up Activities," was  issued.
This  SOP  provides guidance on accounting for the cost of start-up activities.
The  Company is not required to adopt these Statements until January  1999  and
does  not expect the adoption of these standards to result in material  changes
to previously reported amounts or disclosures.

 7


                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
           NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                                MARCH 31, 1998


Note 5 - Derivative Commodity Instruments

The  Company  actively monitors its exposure to risk from changes in  commodity
prices  and  occasionally uses futures and options to manage price exposure  on
purchased  or  anticipated  purchases of  corn  sweetener.   The  Company  uses
derivatives  only  for  purposes of managing risk  associated  with  underlying
exposures.  The Company does not trade or use instruments with the objective of
earning financial gains on the commodity price fluctuations alone, nor does  it
use  instruments where there are not underlying exposures.  Complex instruments
involving leverage or multipliers are not used.  Management believes  that  its
use of these instruments to manage risk is in the Company's best interest.  The
Company  does not use derivative foreign exchange or interest rate  instruments
because underlying exposures are not material.

Instruments  used as hedges must be effective at reducing the risks  associated
with the underlying exposure and must be designated as a hedge at the inception
of  the  contract.  Accordingly, changes in the market value of the instruments
must have a high degree of inverse correlation with changes in market values or
cash  flows  of  the underlying hedged item.  The deferral method  is  used  to
account  for  those  instruments which effectively hedge  the  Company's  price
exposures.    For   hedges   of  anticipated  transactions,   the   significant
characteristics  and terms of the anticipated transaction must  be  identified,
and  the  transaction  must be probable of occurring to  qualify  for  deferral
method accounting.

Under  the  deferral  method,  gains and losses on derivative  instruments  are
deferred  in the condensed consolidated balance sheets as a component of  other
current  assets (if a loss) or other current liabilities (if a gain) until  the
underlying  inventory being hedged is sold.  As the hedged inventory  is  sold,
the  deferred  gains  and  losses are recognized in the condensed  consolidated
statements  of  income   as  a  component of cost of  goods  sold.   Derivative
instruments that do not meet the above criteria required for deferral treatment
are  accounted for under the fair value method with gains and losses recognized
currently in the condensed consolidated statements of income as a component  of
cost of goods sold.

8                    
                    
                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Three Months Ended March 31, 1998 Compared With
Three Months Ended March 31, 1997

Operating Results

Consolidated  net sales for the three months ended March 31, 1998 (the  current
year),  were  $212.9 million, down 1 percent from the three months ended  March
31,  1997  (the prior year).  This decrease is primarily due to lower  Gatorade
thirst quencher sales in the United States, where sales and volume decreased  4
percent  and 1 percent, respectively. Cool, wet weather in key West  Coast  and
Southeastern  markets contributed to this decline compared to the  prior  year.
In  the  prior  year, sales increased 15 percent, reflecting incremental  sales
from a new product, Gatorade Frost.  Price changes did not significantly affect
sales.

Gross  profit  margin was 49.8 percent compared to 50.3 percent  in  the  prior
year.  Selling, general and administrative (SG&A) expenses increased 15 percent
primarily  due to a 14 percent increase in advertising and merchandising  (A&M)
expenses  and  the  absorption of overhead costs previously  allocated  to  the
Snapple  beverages  business.  A&M in the current  year  included  spending  to
support a new advertising campaign and was 24.2 percent of sales, up from  20.9
percent of sales in the prior year.


Interest and Income Taxes

Net  interest income was $11.6 million in the current year, compared  to  $11.7
million  in the prior  year. The effective tax rate for the three months  ended
March 31, 1998 and 1997, was 41.0 percent.


Liquidity and Capital Resources

Net  cash  used in operating activities was $9.8 million for the  three  months
ended  March 31, 1998, and was zero for the three months ended March 31,  1997.
The  decrease in cash flow from operating activities was primarily due to lower
net  income  in  the current year.  Capital expenditures for the  three  months
ended   March  31,  1998  and  1997,  were  $6.7  million  and  $9.2   million,
respectively.  Capital expenditures are expected to continue at  or  above  the
current  rate  as the Company continues to expand its production capacity.  The
Company expects that its future capital expenditures and cash dividends will be
financed through cash flow from operating activities.

 9
  

                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Derivative Commodity and Financial Instruments

The  Company  actively monitors its exposure to risk from changes in  commodity
prices  and  occasionally uses futures and options to manage price exposure  on
purchased  or  anticipated  purchases of  corn  sweetener.   The  Company  uses
derivatives  only  for  purposes of managing risk  associated  with  underlying
exposures.  The Company does not trade or use instruments with the objective of
earning financial gains on the commodity price fluctuations alone, nor does  it
use  instruments where there are not underlying exposures.  Complex instruments
involving leverage or multipliers are not used.  Management believes  that  its
use of these instruments to manage risk is in the Company's best interest.  The
Company  does not use derivative foreign exchange or interest rate  instruments
because underlying exposures are not material.

The Company has estimated its market risk exposures using sensitivity analyses.
Market  risk  exposure  has  been defined as the change  in  fair  value  of  a
derivative  commodity  instrument assuming a hypothetical  10  percent  adverse
change  in  market  prices  or rates.  Fair value was determined  using  quoted
market prices.  Based on the results of the sensitivity analyses, the estimated
market  risk  exposure in the current year was immaterial.  Actual  changes  in
market prices or rates may differ from hypothetical changes.


Current and Pending Accounting Changes and Other Matter

In July 1997, the FASB issued Statement #130, "Reporting Comprehensive Income."
This  Statement  establishes standards for reporting  comprehensive  income  in
financial  statements.  The Company adopted this new standard in  January  1998
and  is  not  required  to report comprehensive income because  there  were  no
components  of  other  comprehensive  income  in  the  periods  presented.  The
Company's  adoption  of this standard did not result in changes  to  previously
reported amounts or disclosures.

In July 1997, the FASB issued Statement #131, "Disclosures about Segments of an
Enterprise and Related Information."  This Statement expands certain  reporting
and  disclosure requirements for segments from current standards.  In  February
1998, the FASB issued Statement #132, "Employers' Disclosures  about   Pensions 
and   Other   Postretirement   Benefits."   This  Statement revises  employers' 
disclosures about pension and other postretirement benefit plans.  It does  not 
change the measurement or recognition of those plans.   The  Company   is   not 
required to adopt these Statements until December 1998 and does not expect  the 
adoption  of  these  standards  to  result  in  material  changes to previously 
reported amounts.

10                    
                    
                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


In  January 1998, Statement of Position (SOP) #98-1, "Accounting for the  Costs
of Computer Software Developed or Obtained for Internal Use," was issued.  This
SOP  provides guidance on the accounting for computer software costs. In  April
1998,  SOP #98-5, "Reporting on the Costs of Start-Up Activities," was  issued.
This  SOP  provides guidance on accounting for the cost of start-up activities.
The  Company is not required to adopt these Statements until January  1999  and
does  not expect the adoption of these standards to result in material  changes
to previously reported amounts or disclosures.
                    
Stokely,  through  its parent company, Quaker, conducts  the  majority  of  its
operations  as  an  integrated  component of  Quaker's  businesses.   As  such,
Stokely,  throughout  its business, uses Quaker's software  and  other  related
technologies that will be affected by the date change in the Year  2000.   With
Quaker  senior  management  accountability and corporate  staff  guidance,  the
affected  Quaker  operating  units  are in varying  stages  of  assessment  and
implementation of a plan to address Quaker's Year 2000 issues.  Overall, Quaker
has  targeted  Year 2000 compliance primarily by the end of 1998, with  certain
Quaker  operating units targeting compliance by no later than mid-1999.   While
Quaker's  plans  are  underway,  and  Quaker  does  not  anticipate  such,  the
consequences of non-compliance by Quaker, its customers or its suppliers, could
have a material adverse impact on  Stokely's operations.  Stokely will continue
to  incur  expenses related to these efforts; however, such  expenses  are  not
expected to have a material impact on Stokely's results of operations.


Cautionary Statement on Forward-Looking Statements

Forward-looking statements, within the meaning of Section 21E of the Securities
and  Exchange Act of 1934, are made throughout this Management's Discussion and
Analysis.   The  Company's  results may differ materially  from  those  in  the
forward-looking   statements.   Forward-looking   statements   are   based   on
management's current views and assumptions, and involve risks and uncertainties
that  could  significantly  affect expected results.   For  example,  operating
results  may  be affected by external factors such as: actions of  competitors;
changes   in   laws   and  regulations,  including  changes   in   governmental
interpretations  of  regulations and changes in accounting standards;  customer
demand; effectiveness of spending or programs; and fluctuations in the cost and
availability of supply chain resources.

Continued  growth  in sales, earnings and cash flows from the  Gatorade  thirst
quencher  operations  is  dependent  on,  among  other  things:  the  level  of
competition  from its two key competitors, The Coca-Cola Co. and PepsiCo  Inc.;
the ability to obtain increasing points of availability;  the projected outcome
of  supply chain management programs; capital spending plans; markets  for  key
commodities,  especially  PET  resins and cardboard;  and  the  efficiency  and
effectiveness of A&M programs.
                          
11                          
                        
                          PART II - OTHER INFORMATION
                                       


Item 6    Exhibits and Reports on Form 8-K

Item 6(a) Exhibit Index:

          Exhibit                                                Paper (P) or
          Number                Description                      Electronic (E)
                                       
          10         Agreement Upon Separation of Employment
                     with James F. Doyle, effective as of April
                     1, 1998                                           E




All  other  items in Part II are either inapplicable to the Company during  the
quarter  ended  March 31, 1998, the answer is negative or a response  has  been
previously  reported and an additional report of the information  need  not  be
made, pursuant to the Instructions to Part II.

12
  

                                  SIGNATURES





Pursuant  to  the  requirements of the Securities Exchange  Act  of  1934,  the
registrant  has  duly  caused this report to be signed on  its  behalf  by  the
undersigned  thereunto duly authorized as an officer and  as  chief  accounting
officer.





                              Stokely-Van Camp, Inc.
                              (Registrant)




Date: May 8, 1998             /s/ Thomas L. Gettings
                              Thomas L. Gettings
                              Vice President and Corporate Controller

13


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                               3
<SECURITIES>                                         0
<RECEIVABLES>                                       71
<ALLOWANCES>                                         8
<INVENTORY>                                         66
<CURRENT-ASSETS>                                   960
<PP&E>                                             334
<DEPRECIATION>                                      92
<TOTAL-ASSETS>                                    1207
<CURRENT-LIABILITIES>                              126
<BONDS>                                              2
                                0
                                         15
<COMMON>                                             4
<OTHER-SE>                                        1007
<TOTAL-LIABILITY-AND-EQUITY>                      1207
<SALES>                                            213
<TOTAL-REVENUES>                                   213
<CGS>                                              107
<TOTAL-COSTS>                                      107
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     1
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                     30
<INCOME-TAX>                                        12
<INCOME-CONTINUING>                                 18
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                        18
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>

Exhibit 10


                     AGREEMENT UPON SEPARATION OF EMPLOYMENT

      This  Agreement Upon Separation Of Employment ("Agreement") is  made  and
entered   into   by  and  between  James  F.  Doyle,  his  successors,   heirs,
administrators, executors, personal representatives and assigns  ("Doyle")  and
The  Quaker  Oats  Company,  its officers, directors, shareholders,  employees,
agents,  assigns, subsidiaries, divisions, parents, affiliates  and  successors
("Quaker"),  collectively "the parties."  The Agreement shall become  effective
seven (7) days after it is executed by Doyle.

1.    Economic Consideration to Doyle

      Upon becoming effective, this Agreement shall satisfy the Quaker Officers
Severance Program's (the "Program") prerequisites that in order to qualify  for
Program  benefits, an officer must execute a valid waiver and  release  of  all
potential claims and must enter into a non-competition agreement.  In addition,
Doyle  shall  receive the following consideration, to which  he  would  not  be
entitled in the absence of this Agreement:

      A.    Doyle's active employment with Quaker is terminating on  March  31,
1998.  After severance payments under the Program have expired, and subject  to
the  provisions in Paragraph 5, Quaker shall pay Doyle an amount equal  to  one
year  of  Program payments (i.e., final salary plus average bonus).   This  sum
shall be paid in twenty four (24) equal semi-monthly installments commencing as
soon as payments to him under the Program expire, and terminating on March  31,
2000.   Payments under this paragraph 1(A) are consideration for the  covenants
in paragraph 5, not for anything else.

      B.    While  Doyle is scheduled to receive payments under paragraph  1(A)
(without  regard  to interruption of such payments pursuant  to  paragraph  5),
Quaker shall provide him with the same insurance coverage as is provided  under
the  Program.   This benefit is part of the consideration for  the  Waiver  and
Release in paragraph 3, and the Miscellaneous Agreements in paragraph 4.

2.    Termination Of Employment

      Doyle understands and agrees that his active employment relationship with
Quaker,  its  parent companies, affiliates and successors, will be  permanently
and  irrevocably severed as of March 31, 1998.  Doyle agrees he shall not apply
or otherwise seek reinstatement or reemployment by Quaker at any time, and that
Quaker  has  no  obligation, contractual or otherwise, to rehire,  reemploy  or
recall  him  in  the future.  Doyle further stipulates that this  agreement  is
sufficient  cause  for  Quaker  to  deny any request  for  rescission,  rehire,
reemployment or recall.

      Doyle  agrees  that prior to the effective date of his  termination  from
active  employment,  he  will  return all Quaker property,  including  but  not
limited to keys, office pass, credit cards, computers, office equipment,  sales
records  and data.  Doyle further agrees that within sixty (60) days after  his
termination  date,  he  will  submit all outstanding  expenses  and  clear  all
advances and his personal advance account, if any.

3.    Waiver & Release

      A.   Doyle waives, releases and discharges Quaker from any and all claims
and  liabilities,  demands, actions and causes of action, including  attorneys'
fees  and  costs and participation in a class action lawsuit, whether known  or
unknown, fixed or contingent, that he may have or claim to have against  Quaker
as  of the date this Agreement becomes effective.  Doyle further covenants  not
to  file  a  lawsuit or participate in a class action lawsuit  to  assert  such
claims.  Without limitation, Doyle specifically waives all claims for back pay,
future  pay  or  any other form of compensation or income, except  as  provided
below.  This waiver includes but is not limited to claims arising out of or  in
any way related to Doyle's employment or termination of employment with Quaker,
including  age discrimination claims under the Age Discrimination In Employment
Act (as amended), discrimination claims under Title VII of the Civil Rights Act
of  1964 (as amended) or the Americans with Disabilities Act, claims for breach
of contract, and any other statutory or common law cause of action under state,
federal or local law.

      However, Doyle does not waive, release, discharge or covenant not to  sue
for  enforcement of any rights or claims that arise out of conduct or omissions
which  occur  entirely  after the date this Agreement  becomes  effective.   In
addition,  he does not waive any rights he may have as an employee on  inactive
status and/or as a former employee, as the case may be, under this Agreement or
any  of Quaker's fringe benefit or incentive plans (e.g., its pension plan, the
Program,  the  Long Term Incentive Plan of 1990, etc.), nor does he  waive  his
right  to  payment  for unused vacation, if any, pursuant to Quaker's  vacation
policy.   Notwithstanding  anything to the contrary  in  Paragraph  8  of  this
Agreement,  such  benefits shall continue to be governed by  the  ERISA  plans,
contracts  and/or  Quaker policies that exist independent  of  this  Agreement.
Finally, Doyle does not waive any right to indemnification he may have pursuant
to  Quaker's  by-laws,  insurance coverage and/or applicable  law,  and  Quaker
covenants  to maintain directors and officers liability insurance coverage  for
Doyle,  for actions or omissions while he was an officer, on the same terms  as
it maintains such coverage (if any) for active officers.

      B.   Quaker waives, releases and discharges Doyle from any and all claims
and  liabilities,  demands, actions and causes of action, including  attorneys'
fees  and costs, that it may have or claim to have against Doyle as of the date
this  Agreement becomes effective; provided, this waiver, release and discharge
only  apply  to claims as to which Quaker's senior officers were aware,  on  or
before the effective date of this Agreement, of all material facts necessary to
establish  Doyle's  liability; and further provided,  Quaker  does  not  waive,
release,  discharge or covenant not to sue for enforcement  of  any  rights  or
claims  that arise out of conduct or omissions which occur entirely  after  the
date this Agreement becomes effective.

      C.   The parties stipulate that nothing contained in this Agreement shall
be  construed as an admission by either of them of any liability, wrongdoing or
unlawful  conduct.   It  is  understood that both Quaker  and  Doyle  deny  any
liability,  wrongdoing or unlawful conduct, and each is providing consideration
for  this  waiver and release solely in order to resolve any potential disputes
between them amicably and to avoid the expense of potential litigation.

4.    Miscellaneous agreements

      The covenants and agreements set forth in this paragraph shall remain  in
effect  until  March 31, 2001.  Covenants 4(A) and 4(B) are material  parts  of
this  Agreement, so a material breach of either of them by Doyle would  entitle
Quaker, at its discretion, to rescind this Agreement, in addition to any  other
legal or equitable remedies it might have for breach:

      A.    Doyle  shall provide accurate information or testimony or  both  in
connection  with  any legal matter if so requested by Quaker.   He  shall  make
himself available upon request to provide such information and/or testimony, in
a  formal  and/or  an  informal setting in accordance  with  Quaker's  request,
subject  to  reasonable  accommodation of his  schedule  and  reimbursement  of
reasonable  expenses,  including reasonable and  necessary  attorney  fees  (if
independent legal counsel is reasonably necessary).

      B.    Doyle  shall cooperate with media requests for interviews regarding
his  termination  and/or  Quaker, unless directed  otherwise  by  Quaker  in  a
particular  instance.   He  shall not disparage The Quaker  Oats  Company,  its
products,  or any of its directors, officers or employees in these  interviews,
nor in any other private or public setting; provided, if Doyle is compelled  to
provide  testimony  under oath, he shall testify truthfully without  regard  to
whether his testimony is favorable or unfavorable to Quaker, and such testimony
shall  be  protected against claims under this Agreement by the same  privilege
that would apply to a defamation claim.

      C.    The Quaker Oats Company, and any officer or director acting on  its
behalf,  shall  answer  all reference inquiries directed  to  The  Quaker  Oats
Company  regarding Doyle by stating only his positions held,  compensation  and
dates  of  employment.   No  additional information shall  be  provided  unless
authorized  in  advance,  in writing, by Doyle.  Doyle  agrees  to  direct  all
requests  for  references  from Quaker to the highest ranking  Human  Resources
officer within Quaker.

5.    Prohibited Conduct

     A.   Doyle covenants and agrees that through the dates specified below, he
shall not engage in any of the following activities anywhere in the world:

           i.    Non-competition.   Doyle shall not undertake  any  employment,
consulting  position or ownership interest which involves his Participation  in
the  management of a business entity that markets, sells, distributes, licenses
or  produces  Covered Products, unless that business entity's sole  involvement
with  Covered  Products  is  that it makes retail  sales  or  consumes  Covered
Products,  without competing in any way against Quaker.  This covenant  applies
through March 31, 2000.

                a.   "Participation"  shall be construed  broadly  to  include,
without limitation:  (1) holding a position in which he directly manages such a
business  entity;  (2)  holding a position in which anyone  else  who  directly
manages  such  a  business entity is in Doyle's reporting  chain  or  chain-of-
command  (regardless  of  the number of reporting  levels  between  them);  (3)
providing  input, advice, guidance, or suggestions regarding the management  of
such  a  business  entity  to  anyone responsible  therefor;  (4)  providing  a
testimonial on behalf of such an operation or the product it produces;  or  (5)
doing  anything else which falls within a common sense definition of  the  term
"participation," as used in the present context.

                b.  "Covered Products" mean any product which falls into one or
more  of  the following categories, so long as Quaker is producing,  marketing,
distributing, selling or licensing such product anywhere in the world:   sports
beverages; thirst quenching beverages, excluding beverages which, based on  the
way  they  are  marketed and/or consumed, do not compete at all against  thirst
quenching  beverages; hot cereals; ready-to-eat cereals; pancake mixes;  grain-
based snacks, excluding grain-based foods which, based on how they are marketed
and/or  consumed,  do  not  compete  at all against  snacks;  value-added  rice
products;  pancake syrup; value-added pasta products; dry pasta  products;  and
items Quaker produces for the food service market.

           ii.   Raiding  Employees.  Doyle shall not in any way,  directly  or
indirectly  (including  through someone else acting on Doyle's  recommendation,
suggestion,  identification  or advice), facilitate  or  solicit  any  existing
Quaker  employee  to leave the employment of Quaker or to accept  any  position
with any other company or corporation.  This covenant applies through March 31,
2001.  For purposes of this provision, the following definitions apply:

                a.   "Existing  Quaker employee" means  someone:   (1)  who  is
employed  by  Quaker on or before the date when Doyle's employment  terminates;
(2) who is still employed by Quaker as of the date when the facilitating act or
solicitation  takes  place; and (3) who holds a manager,  director  or  officer
level  position at Quaker (or an equivalent position based on job duties and/or
Hay points, regardless of the employee's title).

                b.   The  terms "solicit" and "facilitate" shall be  given  the
ordinary, common sense meaning appropriate in the present context.


           iii. Non-disclosure.  Doyle shall not use or disclose to anyone  any
confidential information regarding Quaker.  For purposes of this provision, the
term  "confidential information" shall be construed as broadly as Illinois  law
permits  and shall include all non-public information Doyle acquired by  virtue
of  his  positions with Quaker which might be of any value to a  competitor  or
which might cause any economic loss (directly or via loss of an opportunity) or
substantial embarrassment to Quaker or its customers, distributors or suppliers
if  disclosed.   Examples  of  such confidential information  include,  without
limitation,   non-public  information  about  Quaker's  customers,   suppliers,
distributors  and  potential acquisition targets; its business  operations  and
structure; its product lines, formulas and pricing; its processes, machines and
inventions;  its research and know-how; its financial data; and its  plans  and
strategies.  This covenant applies through March 31, 2001.

      B.    In  the  event  of a breach, threatened breach, or  situation  that
creates  an  inevitable breach of any term of this paragraph by  Doyle,  Quaker
shall be entitled to an injunction compelling specific performance, restraining
any future violations and/or requiring affirmative acts to undo or minimize the
harm to Quaker, in addition to damages for any actual breach that occurs.   The
parties  stipulate and represent that breach of any provision of this paragraph
would  cause irreparable injury to Quaker, for which there would be no adequate
remedy  at  law,  due  among  other  reasons  to  the  inherent  difficulty  of
determining   the  precise  causation  for  loss  of  customers,   confidential
information and/or employees and of determining the amount and ongoing  effects
of such losses.

      C.    In  the event Doyle breaches any term of this Paragraph  5,  Quaker
shall  have the option of seeking injunctive relief or cancelling the  payments
due  under  paragraph  1(A)  of this Agreement.  Quaker's  right  to  terminate
Program  benefits  is spelled out in the Program, and is not affected  by  this
provision.

      D.    In  the event Quaker elects to pursue injunctive relief,  then  the
following rules shall apply:

           i.    While  litigation  over the requested injunction  is  pending,
Quaker  may, in its discretion, withhold payments otherwise due to Doyle  under
paragraph  1(A);  provided,  Quaker's right to  terminate  or  suspend  Program
benefits, which are separate from the benefits described in paragraph 1(A),  is
spelled out in the Program and is not affected by this provision.

           ii.   If,  at  the conclusion of the litigation, Quaker successfully
obtains full injunctive enforcement of all provisions in this paragraph 5  that
it  attempts to enforce, then Quaker shall pay Doyle all amounts otherwise  due
under  paragraph 1(A) that were withheld and shall resume making  all  payments
required under paragraph 1(A), and shall likewise pay all Program payments that
were withheld.

           iii.  If, at the conclusion of the litigation, Quaker obtains  some,
but  not  all,  of  the injunctive relief it seeks under this  paragraph,  then
Quaker shall make an election.  It may either accept the injunction and proceed
as  specified in subparagraph (ii) above, or it may elect to voluntarily vacate
and/or  not  enforce the injunction, in which event it shall have no obligation
to resume paying Doyle under paragraph 1(A), nor to pay withheld amounts.

           iv.   If  a court entirely declines to enforce paragraph 5  of  this
Agreement  or  holds  it  invalid or void, then Quaker shall  have  no  further
obligation  to  pay Doyle under paragraph 1(A), including sums  withheld  while
litigation was pending.

           v.    If  a  court  holds that the provisions  of  paragraph  5  are
enforceable,  but  further finds that Doyle did not breach any  of  them,  then
Quaker shall pay Doyle all amounts otherwise due under paragraph 1(A) that were
withheld, and shall resume making all payments required under paragraph 1(A).

           vi.  Doyle shall have no claim for damages based on any delay in the
payments due under Paragraph 1(A) that results from a suspension of payments or
withholding in accordance with the preceding provisions; PROVIDED,  if  payment
of  withheld  amounts subsequently is required, then along  with  such  payment
Quaker shall pay Doyle interest at an annualized rate of 6.0%.

           vii.  For purposes of this paragraph, litigation shall not be deemed
to  have concluded, and no payment shall be due, until all potential appeals by
all parties are waived or exhausted.


      E.    Recitals:  Doyle stipulates and represents that the following facts
are   true,  and  further  understands  and  agrees  that  they  are   material
representations upon which Quaker is relying in entering into this Agreement:

           i.    Doyle  has  been  President  of Quaker's  Worldwide  Beverages
division  for several years, and in that capacity has been a member of Quaker's
Senior  Leadership Team.  In these positions, he participated in forming and/or
was  informed about the details of operational plans and strategic  long  range
plans  for  all  of  Quaker's  businesses, in addition  to  acquiring  intimate
knowledge  of plans and strategies for the Beverages division he ran.   Without
limitation,  he  has detailed knowledge regarding Quaker's Worldwide  Beverages
business,  and  had  access  to detailed information regarding  Quaker's  other
businesses,   including  without  limitation  business   plans,   new   product
development,  pricing  structure, marketing plans,  sales  plans,  distribution
plans,  and  supply chain plans for all of Quaker's products.   This  is:   (1)
information  Doyle  gained by virtue of his employment at  Quaker;  (2)  highly
confidential  and secret information from which Quaker derives economic  value,
actual  or  potential,  from its not being generally  known  to  other  persons
outside Quaker who might obtain economic value from its disclosure or use;  (3)
information  known within Quaker only to key employees and those  who  need  to
know it to perform their jobs; (4) information regarding which Quaker has taken
reasonable measures to preserve its confidentiality; (5) information that could
not easily be duplicated by others, and which Quaker required considerable time
and  effort to develop; and (6) information which is likely to remain  valuable
and secret for at least three years.

           ii.   By  virtue  of his employment at Quaker, Doyle  has  developed
personal  and business relationships with existing Quaker employees,  which  he
otherwise would not have had.  By virtue of his position, he also has  acquired
knowledge  as  to  which  existing Quaker employees are  critical  to  Quaker's
success and future plans, and which ones have skills or contacts that would  be
valuable to a competitor.

6.    Advance Determination Of Permitted/Prohibited Conduct

      Doyle  may  request an advance written determination from Quaker's  Chief
Executive  Officer  as to whether taking a proposed action  or  job  would,  in
Quaker's  opinion, constitute a breach of this Agreement.  In that  event,  and
provided  that Doyle discloses in writing all material facts about the proposed
action  or  job,  Quaker shall make a reasonable effort to respond  to  Doyle's
request  for  an  advance written determination within ten (10)  business  days
after receiving it; PROVIDED, that if circumstances materially change after the
advance determination is made (e.g., if the duties of a job change after  Doyle
accepts it), the determination may be reconsidered and revised or reversed upon
thirty   days  advance  written  notice  to  Doyle.   Quaker  shall  treat   as
confidential any non-public information Doyle communicates as part of a request
for an advance determination.

7.    Choice Of Law And Forum; Attorney Fees

      A.   This Agreement shall be governed by and construed in accordance with
the  laws  of  the State Of Illinois, without giving effect to  choice  of  law
principles.

      B.    In the event of litigation over this Agreement or an alleged breach
thereof,  Doyle  consents to the personal jurisdiction of any court,  state  or
federal,  in  the  State of Illinois.  The parties agree that Illinois  courts,
state  or federal, shall be the exclusive jurisdiction for any litigation  over
this Agreement or an alleged breach thereof.

      C.    In  the event of litigation between Doyle and Quaker regarding  any
provision of this Agreement, the party which prevails in such contest shall  be
entitled  to  receive  from  the  other party,  in  addition  to  any  damages,
injunction, or other relief awarded by a court, reimbursement of all litigation
costs  and  expenses, including reasonable attorney fees, which the  prevailing
party reasonably incurred as a result of such litigation, plus interest at  the
applicable  federal rate provided for in Section 7872(f)(2)(A) of the  Internal
Revenue  Code  of  1986, as amended.  If, in a particular contest,  each  party
prevails on one or more issues, the court shall exercise its equitable judgment
to  determine which, if either, should be considered the prevailing  party  and
the percentage of that party's expenses which should be reimbursed, taking into
account  inter  alia  the  significance of the issue(s)  on  which  each  party
prevailed and the reasonableness of each party's position(s).


8.    Full Agreement

      This written document contains the entire understanding and agreement  of
the  parties on the subject matter set forth herein, and supercedes  any  prior
agreement relating to these matters.  No promises or inducements have been made
other than those reflected herein, and no party is relying on any statement  or
representation  by any person except those set forth herein, including  without
limitation oral or written summaries of this Agreement.

      This  Agreement  cannot  be modified or altered except  by  a  subsequent
written  agreement  signed  by the parties; and only Quaker's  highest  ranking
Human  Resources  officer or his direct superior shall have authority  to  sign
such an amendment on behalf of Quaker.

      Without  limitation, nothing in this document shall eliminate  or  reduce
Doyle's obligation to comply with the Quaker Code Of Ethics, to the extent that
certain provisions in the Code (such as non-disclosure rules) remain applicable
to  employees  after  termination.  Likewise, nothing in  this  document  shall
eliminate  or  reduce  Quaker's  obligation  to  indemnify  Doyle  in   certain
situations, pursuant to Quaker's by-laws or applicable law.


9.    Severability

      Each term of this Agreement is deemed severable, in whole or in part, and
if  any  provision of this Agreement or its application in any circumstance  is
found  to  be  illegal,  unlawful or unenforceable,  the  remaining  terms  and
provisions  shall not be affected thereby and shall remain in  full  force  and
effect, except as expressly provided below.

      Unless  Quaker consents, the provisions in paragraph 5 of this  Agreement
are not severable from each other or from Paragraph 1(A).  If any provision  or
aspect of paragraph 5 is held invalid, illegal, unlawful or unenforceable, then
there  is no consideration for payments under paragraph 1(A); PROVIDED, if  any
provision in paragraph 5 is invalid or broader than the law allows, a court  is
authorized to award the broadest injunctive relief permitted by law, and Quaker
shall thereafter make its election pursuant to paragraph 5(D)(iii) -- if Quaker
elects to accept the limited injunctive relief, then it shall consent to  sever
the invalid provision(s).  Quaker's consent to sever one or more provisions  in
paragraph 5 may be given at any time:  before, during, or after litigation,  in
Quaker's sole discretion.

                              The Quaker Oats Company


                               /s/ Pamela S. Hewitt

                              By one of its officers


Doyle has been advised in writing, via this notice, to consult with an attorney
before  signing this Agreement.  He acknowledges that he received the  original
draft  of this Agreement on March ___, 1998.  Doyle originally was given twenty
one  (21) days from March ___, 1998 to consider and decide whether to sign  the
Agreement, but at his request Quaker agreed to extend that period to April  14,
1998;  also, certain provisions from the original draft were revised at Doyle's
request.   Doyle understands that he may revoke the Agreement within seven  (7)
days  after  signing it.  Doyle further understands that he has  the  right  to
request  a  different waiver, release and separation agreeement which  contains
shorter non-compete, no raiding and non-disclosure periods.  Execution of  such
a document would satisfy the Program's prerequisites and entitle him to Program
benefits,  but would not entitle him to the additional benefits provided  under
this  Agreement, nor entail the additional obligations.  Doyle affirms that  he
has carefully read and fully understands all provisions of this Agreement, that
the  consideration he is receiving is fair and adequate, and that  he  has  not
been threatened or coerced into signing it.



       April 14, 1998         /s/ James F. Doyle
                              James F. Doyle




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