INTIMATE BRANDS INC
10-Q, 1996-06-13
APPAREL & ACCESSORY STORES
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.   20549

                       ----------------------------------

                                   FORM 10-Q


[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended May 4, 1996
                               -----------

                                       OR

[  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the transition period from                        to
                               ----------------------    ---------------------



                         Commission file number 1-13814
                                                -------



                             INTIMATE BRANDS, INC.
             -----------------------------------------------------
             (Exact name of registrant as specified in its charter)



           Delaware                                      31-1436998
- ---------------------------------           -----------------------------------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)




           Three Limited Parkway, P.O. Box 16000, Columbus, OH 43216
           ---------------------------------------------------------
              (Address of principal executive offices)  (Zip Code)


Registrant's telephone number, including area code        (614)   479-6900
                                                   -----------------------------


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                             Yes   X       No 
                                 -----        -----     
Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

 Class A Common Stock                           Outstanding at May 31, 1996
- -----------------------                         ---------------------------
    $.01 Par Value                                     42,700,000 Shares

 Class B Common Stock                           Outstanding at May 31, 1996
- -----------------------                         ---------------------------
    $.01 Par Value                                    210,000,000 Shares
    
<PAGE>
 
                             INTIMATE BRANDS, INC.
                               TABLE OF CONTENTS


<TABLE>
<CAPTION>

                                                                        Page No.
                                                                        --------

<S>                                                                     <C>
Part I.  Financial Information
 
  Item 1.  Financial Statements
     Consolidated Statements of Income
       Thirteen Weeks Ended
          May 4, 1996 and April 29, 1995.............................      3
 
     Consolidated Balance Sheets
          May 4, 1996 and February 3, 1996...........................      4
 
     Consolidated Statements of Cash Flows
       Thirteen Weeks Ended
          May 4, 1996 and April 29, 1995.............................      5
 
     Notes to Consolidated Financial Statements......................      6
 
  Item 2.  Management's Discussion and Analysis of
              Results of Operations and Financial Condition..........     10
 
Part II.  Other Information

  Item 4.  Submission of Matters to a Vote of Security Holders.......     16

  Item 6.  Exhibits and Reports on Form 8-K..........................     17

</TABLE>

                                       2
<PAGE>
 
                         PART I - FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENTS

                     INTIMATE BRANDS, INC. AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF INCOME
                      (Thousands except per share amounts)

                                  (Unaudited)
<TABLE>
<CAPTION>
 
 
                                                              Thirteen Weeks Ended
                                                           ---------------------------
                                                           May 4,            April 29,
                                                            1996               1995
                                                           ------            ---------
 
<S>                                                      <C>                 <C>         
NET SALES                                                $ 586,208            $479,835
 
     Cost of Goods Sold, Occupancy  and
     Buying Costs                                          411,431             342,042
                                                         ---------            -------- 
 
GROSS INCOME                                               174,777             137,793
 
     General, Administrative and Store
     Operating  Expenses                                  (125,894)            (97,391)
                                                          ---------            -------- 
 
OPERATING INCOME                                            48,883              40,402
 
    Interest Expense                                       ( 7,563)                  -
 
    Other Income, net                                          715                   -
                                                         ---------            --------  
 
INCOME BEFORE INCOME TAXES                                  42,035              40,402
 
    Provision for Income Taxes                              16,800              16,000
                                                         ---------            --------  
NET INCOME                                               $  25,235            $ 24,402
                                                         =========            ======== 
NET INCOME PER SHARE                                     $     .10                $.12
                                                         =========            ======== 
DIVIDENDS PER SHARE                                      $     .12                   -
                                                         =========            ========  
WEIGHTED AVERAGE SHARES
OUTSTANDING                                                252,757             210,000
                                                         =========            ======== 

</TABLE>
The accompanying notes are an integral part of these consolidated financial
statements.

                                       3
<PAGE>
 
                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

                          CONSOLIDATED BALANCE SHEETS

                                  (Thousands)
<TABLE>
<CAPTION>
 
                                         May 4,     February 3,
                                          1996          1996
                                         ------     -----------
                                       (Unaudited)

                  ASSETS
                  ------
<S>                                    <C>          <C>
CURRENT ASSETS:
  Cash and Equivalents                  $  13,860     $  12,095
  Accounts Receivable                      15,849        16,928
  Inventories                             339,908       358,846
  Other                                    38,592        32,151
                                        ---------     --------- 
TOTAL CURRENT ASSETS                      408,209       420,020
 
INTERCOMPANY RECEIVABLE                         -        34,136
 
PROPERTY AND EQUIPMENT, NET               358,549       358,032
 
OTHER ASSETS                              127,415       131,165
                                        ---------     --------- 
 
TOTAL ASSETS                            $ 894,173     $ 943,353
                                        =========     ========= 

LIABILITIES AND SHAREHOLDERS' EQUITY
- -------------------------------------
 
CURRENT LIABILITIES:
  Accounts Payable                      $  61,449     $  64,452
  Accrued Expenses                         82,711       104,023
  Income Taxes                             42,530        78,783
                                        ---------     --------- 
 
TOTAL CURRENT LIABILITIES                 186,690       247,258
 
INTERCOMPANY PAYABLE                       39,462             -
 
LONG-TERM DEBT                            350,000       350,000
 
DEFERRED INCOME TAXES                      47,941        71,475
 
OTHER LONG-TERM LIABILITIES                 6,232         5,683
 
SHAREHOLDERS' EQUITY:

  Common Stock                              2,527         2,527
  Paid-in Capital                         675,421       675,421
  Retained Deficit                       (414,100)     (409,011)
                                        ---------     --------- 
 
TOTAL SHAREHOLDERS' EQUITY                263,848       268,937
                                        ---------     ---------  
TOTAL LIABILITIES AND SHAREHOLDERS'
 EQUITY                                 $ 894,173     $ 943,353
                                        =========     =========
</TABLE>

The accompanying notes are an integral part of these consolidated financial
statements.

                                       4
<PAGE>
 
                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF CASH FLOWS

                                  (Thousands)

                                  (Unaudited)
<TABLE>
<CAPTION>
 
                                                                      Thirteen Weeks Ended
                                                                 -----------------------------
                                                                 May 4,              April 29,
                                                                  1996                  1995
                                                                --------              -------- 
<S>                                                             <C>                   <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net Income                                                    $ 25,235              $ 24,402
 
  Impact of Other Operating Activities on Cash Flows:
     Depreciation and Amortization                                19,250                18,304
     Changes in Assets and Liabilities:
        Accounts Receivable                                        1,079                 1,975
        Inventories                                               18,938               (35,988)
        Accounts Payable and Accrued Expenses                    (24,315)              (11,700)
        Income Taxes                                             (36,253)                    -
        Other Assets and Liabilities                             (26,375)                7,870
                                                                --------              -------- 
NET CASH PROVIDED FROM (USED FOR) OPERATING ACTIVITIES           (22,441)                4,863
                                                                --------              -------- 
 
CASH USED FOR INVESTING ACTIVITIES
  Capital Expenditures                                           (19,068)              (20,064)
                                                                --------              -------- 
FINANCING ACTIVITIES:
  Dividends Paid                                                 (30,324)                    -
  Increase in Intercompany Payable                                73,598                     -
  Other Changes in Shareholders' Equity                                -                15,510
                                                                --------              -------- 
NET CASH PROVIDED FROM FINANCING ACTIVITIES                       43,274                15,510
                                                                --------              --------  
NET INCREASE IN CASH AND EQUIVALENTS                               1,765                   309
  Cash and Equivalents, Beginning of Year                         12,095                 8,869
                                                                --------              --------  
CASH AND EQUIVALENTS, END OF PERIOD                             $ 13,860              $  9,178
                                                                ========              ======== 
 
</TABLE>
The accompanying notes are an integral part of these consolidated financial
statements.

                                       5
<PAGE>
 
                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

1.  BASIS OF PRESENTATION

    Intimate Brands, Inc. (the "Company") was incorporated on May 16, 1995, and
    on May 19, 1995 acquired the assets and liabilities of the Intimate Brands
    Businesses in exchange for 210 million shares of Class B common stock issued
    to The Limited, Inc. The Intimate Brands Businesses include specialty retail
    and catalogue operations which offer women's intimate and other apparel,
    personal care products and accessories, and, prior to their transfer to the
    Company, were direct or indirect subsidiaries of The Limited, Inc. They
    consist of Victoria's Secret Stores, Victoria's Secret Catalogue, Bath &
    Body Works, Cacique, Penhaligon's and Gryphon Development. An initial public
    offering of 40 million shares of the Company's Class A common stock was
    consummated on October 24, 1995, and on November 21, 1995, the Company sold
    an additional 2.7 million shares as a result of underwriters exercising
    options to purchase additional shares at the initial public offering price
    per share to cover over-allotments. After these transactions, approximately
    83% of the outstanding common stock of the Company is owned by The Limited,
    Inc.

    The consolidated financial statements include the accounts of the Company
    and all significant subsidiaries which are more than 50 percent owned and
    controlled. The common stock issued to The Limited, Inc. (210 million Class
    B shares) in connection with the incorporation of the Company has been
    reflected as outstanding for all periods presented.

    The consolidated financial statements as of and for the periods ended May 4,
    1996 and April 29, 1995 are unaudited and are presented pursuant to the
    rules and regulations of the Securities and Exchange Commission.
    Accordingly, these consolidated financial statements should be read in
    conjunction with the consolidated financial statements and notes thereto
    contained in the Company's 1995 Annual Report. In the opinion of management,
    the accompanying consolidated financial statements reflect all adjustments
    (which are of a normal recurring nature) necessary to present fairly the
    financial position and results of operations and cash flows for the interim
    periods, but are not necessarily indicative of the results of operations for
    a full fiscal year.

    The consolidated financial statements as of May 4, 1996 and for the thirteen
    week periods ended May 4, 1996 and April 29, 1995 included herein have been
    reviewed by the independent public accounting firm of Coopers & Lybrand
    L.L.P. and the report of such firm follows the notes to consolidated
    financial statements.


2.  ADOPTION OF ACCOUNTING STANDARD
 
    In October 1995, the Financial Accounting Standards Board issued SFAS No.
    123, "Accounting for Stock-Based Compensation." The Company will make the
    required disclosures in the 1996 annual report.

                                       6
<PAGE>
 
3.  INVENTORIES

    The fiscal year of the Company and its subsidiaries is comprised of two
    principal selling seasons: Spring (the first and second quarters) and Fall
    (the third and fourth quarters). Valuation of finished goods inventories is
    based principally upon the lower of average cost or market determined on a
    first-in, first-out basis utilizing the retail method. Inventory valuation
    at the end of the first and third quarters reflects adjustments for
    inventory markdowns and shrinkage estimates for the total selling season.

4.  PROPERTY AND EQUIPMENT, NET

    Property and equipment, net, consisted of (thousands):

<TABLE>
<CAPTION>
 
                                                      May 4,    February 3,
                                                       1996        1996
                                                    ---------   ----------- 
<S>                                                 <C>         <C>
Property and equipment, at cost                     $ 623,651     $ 605,365
Accumulated depreciation and
 amortization                                        (265,102)     (247,333)
                                                    ---------     --------- 
Property and equipment, net                         $ 358,549     $ 358,032
                                                    =========     =========
</TABLE>

5.  INCOME TAXES

    The Company is included in The Limited Inc.'s consolidated federal income
    tax group for income tax purposes and is responsible for its proportionate
    share of income taxes calculated upon its federal taxable income at a
    current estimate of the annual consolidated effective tax rate.

 
6.  LONG-TERM DEBT
 
    Long-term intercompany debt consists of notes which represent the Company's
    proportionate share of certain long-term debt of The Limited, Inc. The
    interest rates and maturities of the notes parallel those of the
    corresponding debt of The Limited, Inc. Unsecured long-term debt consisted
    of (thousands):

<TABLE>
<CAPTION>

                                                       May 4,    February 3,
                                                        1996        1996
                                                      --------   -----------
<S>                                                   <C>         <C> 
7 1/2% Debentures due March 2023                      $100,000     $100,000
9 1/8% Notes due February 2001                         150,000      150,000
8 7/8% Notes due August 1999                           100,000      100,000
                                                      --------     --------
                                                      $350,000     $350,000
                                                      ========     ========
</TABLE>

    Interest paid during the thirteen weeks ended May 4, 1996, including
    interest on the intercompany cash management account (see note 7),
    approximated $19.5 million.

                                       7
<PAGE>
 
7.  INTERCOMPANY RELATIONSHIP WITH PARENT

    The Limited, Inc. provides various services to the Company including, but
    not limited to, store design and construction supervision, real estate
    management, travel and flight support and merchandise sourcing. To the
    extent expenditures are specifically identifiable they are charged to the
    Company. All other related support expenses are charged to the Company and
    other Limited divisions pro rata based upon various allocation methods.

    The Company participates in The Limited's centralized cash management system
    whereby cash received from operations is transferred to The Limited's
    centralized cash accounts and cash disbursements are funded from the
    centralized cash accounts on a daily basis. After the initial capitalization
    of the Company, the intercompany cash management account became an interest
    earning asset or interest bearing liability of the Company depending upon
    the level of cash receipts and disbursements. Interest on the intercompany
    cash management account is calculated based on the commercial paper rates
    for "AA" rated companies as reported in the Federal Reserve's H.15
    statistical release. The amount of the intercompany payable under these
    agreements to The Limited at May 4, 1996 approximated $39.5 million.

                                       8
<PAGE>

                       [LETTERHEAD OF COOPERS & LYBRAND]

                       REPORT OF INDEPENDENT ACCOUNTANTS



To the Audit Committee of
  The Board of Directors of
  Intimate Brands, Inc.



We have reviewed the condensed consolidated balance sheet of Intimate Brands,
Inc. and Subsidiaries at May 4, 1996 and the related condensed consolidated
statements of income and cash flows for the thirteen-week periods ended May 4,
1996 and April 29, 1995.  These financial statements are the responsibility of
the Company's management.


We conducted our review in accordance with standards established by the American
Institute of Certified Public Accountants.  A review of interim financial
information consists principally of applying analytical procedures to financial
data and making inquiries of persons responsible for financial and accounting
matters.  It is substantially less in scope than an audit conducted in
accordance with generally accepted auditing standards, the objective of which is
the expression of an opinion regarding the financial statements taken as a
whole.  Accordingly, we do not express such an opinion.


Based on our review, we are not aware of any material modifications that should
be made to the accompanying financial statements for them to be in conformity
with generally accepted accounting principles.


We have previously audited, in accordance with generally accepted auditing
standards, the consolidated balance sheet as of February 3, 1996 and the related
statements of income, shareholders' equity, and cash flows for the year then
ended (not presented herein); and in our report dated February 26, 1996 we
expressed an unqualified opinion on those financial statements.  In our opinion,
the information set forth in the accompanying condensed balance sheet as of
February 3, 1996, is fairly stated, in all material respects, in relation to the
balance sheet from which it has been derived.



                                    COOPERS & LYBRAND L.L.P.



Columbus, Ohio
June 7, 1996

                                       9
<PAGE>
 
Item  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF
          OPERATIONS AND FINANCIAL CONDITION

RESULTS OF OPERATIONS

Net sales for the first quarter of 1996 increased 22% to $586 million from $480
million in the first quarter of 1995.  Operating income for the 1996 quarter of
$48.9 million increased 21% from first quarter of 1995's $40.4 million.
Earnings per share were up 25% to $.10 per share, compared to $.08 per share on
a pro-forma basis in 1995.

The following pro-forma results reflect 1) approximately 250 million shares
outstanding post initial public offering ("IPO") and 2) interest expense on the
long term debt which forms part of the Company's past capital structure.

<TABLE>
<CAPTION>

                                             First Quarter
                                 ---------------------------------------
                                 Actual        Pro-Forma         Actual
                                  1996           1995             1995
                                 -------       ---------         -------
<S>                              <C>           <C>               <C>
Operating Income                 $48,883        $40,402          $40,402

Interest Expense                  (7,563)        (7,516)               -

Other Income, net                    715              _                _
                                 -------       ---------         -------
Income Before Taxes               42,035          32,886          40,402

Taxes                             16,800          13,200          16,000

  Effective Rate                  40.0%           40.1%           39.6%
                                 -------       ---------         -------
Net Income                       $25,235         $19,686         $24,402
                                 =======       =========         =======
Earnings Per Share                 $0.10           $0.08           $0.12
                                 =======       =========         =======
Weighted Average
 Shares Outstanding              252,757         250,000         210,000
                                 =======       =========         =======

</TABLE>

Divisional highlights include the following:

     Victoria's Secret Stores regained sales momentum in the first quarter,
     recording an 8% comparable store sales increase, a 19% total sales increase
     and a 28% operating profit increase. Fresh merchandise assortments and
     product introductions produced strong results.

     Victoria's Secret Catalogue strengthened late in the quarter. The Swim and
     Summer Catalogues generated excellent customer response in April. Overall,
     net sales increased 10% for April and 8% for the quarter.

     Bath & Body Works turned in a very solid performance for the quarter.
     Comparable store sales increased 14%, while operating profits increased
     45%. Thirty of the 250 new store openings planned for 1996 opened in the
     first quarter.


                                      10
<PAGE>


Financial Summary
- -----------------

The following summarized financial data compares the thirteen week period ended
May 4, 1996 to the comparable period for 1995:

<TABLE>
<CAPTION>
                                                                                 First Quarter
                                                             ----------------------------------------------------------
                                                                                                              Change
                                                                                                            From Prior
                                                               1996                 1995                       Year
                                                             -----------         ------------               -----------
Net Sales (millions):
<S>                                                          <C>                 <C>                        <C>
Victoria's Secret Stores                                       $286                 $241                       19%
Victoria's Secret Catalogue                                     167                  155                        8%
Bath & Body Works                                               111                   66                       68%
Cacique                                                          19                   15                       27%
Other                                                             3                    3                        -
                                                             -----------         ------------               -----------
   Total Net Sales                                             $586                 $480                       22%
                                                             -----------         ------------               -----------

Increase (decrease) in comparable store sales:
Victoria's Secret Stores                                          8%                   2%
Bath & Body Works                                                14%                  28%
Cacique                                                          19%                 (29%)
                                                             -----------         ------------
   Total Intimate Brands, Inc.                                    9%                   3%
                                                             -----------         ------------
Retail sales increase
 attributable to new and
 remodeled stores                                                13%                  18%

Retail sales per average
 selling square foot                                            $97                  $93                        4%

Retail sales per average
 store (thousands)                                             $316                 $305                        4%

Average store size at end of
 quarter (square feet)                                        3,257                3,295                       (1%)

Retail selling square feet
 (thousands)                                                  4,351                3,549                       23%
 
Number of stores:

Beginning of period                                           1,293                1,037

   Opened                                                        44                   41

   Closed                                                        (1)                  (1)
                                                             -----------         ------------
End of Period                                                 1,336                1,077
                                                             -----------         ------------
</TABLE> 


                                       11
<PAGE>
<TABLE>
<CAPTION>
 
                                              Number of Stores                             Selling Sq. Ft. (thousands)
                               --------------------------------------------        ------------------------------------------
                                                                  Change                                          Change
                               May 4,           April 29,          From            May 4,        April 29,         From
                               1996               1995           Prior Year         1996           1995          Prior Year
                              -------           ---------        ----------        ------        ---------       ----------
<S>                           <C>               <C>              <C>               <C>           <C>             <C>
Victoria's Secret Stores        683                 609              74             3,074          2,646             428
Bath & Body Works               528                 347             181               906            549             357
Cacique                         121                 117               4               369            352              17
Penhaligon's                      4                   4               -                 2              2               -
                              -------           ---------        ----------        ------        ---------       ----------
Total stores and selling
square feet                   1,336               1,077             259             4,351          3,549             802
                              =======           =========        ==========        ======        =========       ==========
</TABLE>

Net Sales
- ---------
Net sales for the first quarter of 1996 increased 22% over the same period in
1995.  This increase was primarily attributable to the net addition of 259 new
stores which accounted for 61% of the increase.  The remaining increase came
from a 9% increase in comparable store sales (27% of total increase) and an 8%
increase in catalogue net sales.

Victoria's Secret Stores net sales for the first quarter of 1996 increased 19%
to $286 million from $241 million a year ago.  The sales increase was due to the
net addition of 74 new stores and 428,000 selling square feet, ( a 16% increase
in selling square feet over 1995) and an 8% increase in comparable store sales.

Victoria's Secret Catalogue net sales for the first quarter of 1996 increased 8%
to $167 million from $155 million a year ago.  This increase was primarily
attributable to a 20% increase in catalogue circulation to approximately 79
million catalogues mailed in the first quarter 1996 from approximately 66
million catalogues for the same period in 1995.

Bath & Body Works net sales for the first quarter of 1996 increased 68% to $111
million from $66 million a year ago.  This increase was primarily attributable
to a net increase of 181 stores and 357,000 selling square feet, a 65% increase
in selling square feet over 1995.  In addition to the new stores, which
accounted for 81% of the increase, the remaining increase was from a 14%
increase in comparable store sales.

Gross Income
- ------------

Gross income increased as a percentage of net sales to 29.8% for the first
quarter 1996 from 28.7% for the same period in 1995. The increase was primarily
due to a 0.4% increase in merchandise margins and a 0.7% reduction in buying and
occupancy costs. The increase in gross income is primarily the result of the
growth of Bath & Body Works net sales in the first quarter from 14% of total
Company sales in 1995 to 19% in 1996. Bath & Body Works has historically
recorded significantly higher merchandise margins and significantly lower buying
and occupancy costs (due to smaller store size and higher sales productivity),
as compared with the rest of the Company. This advantage results from the cost
structure of the personal care products and the high productivity, expressed in
sales per selling square feet, that Bath & Body Works stores enjoy. The Company
believes that continued strong growth of Bath & Body Works will have a positive
impact on gross income as a percentage of total Company sales.

                                       12
<PAGE>
 
General, Administrative and Store Operating Expenses
- ----------------------------------------------------

General, administrative and store operating expenses increased as a percentage
of net sales to 21.5% in the first quarter of 1996 from 20.3% for the same
period in 1995. This increase occurred even though all individual operating
divisions maintained or reduced their general, administrative and store
operating expenses as a percentage of net sales as compared to the same period
last year. The increase in the Company's expense rate was primarily the result
of the growth of Bath & Body Works net sales in the first quarter from 14% of
total Company sales in 1995 to 19% in 1996. Due to its emphasis on point of sale
marketing and in store staffing, it has higher general, administrative and store
operating expenses as a percentage of net sales. The Company believes that
continued strong growth of Bath & Body Works as a percentage of total Company
business may cause these costs to increase, expressed as a percentage of total
Company sales, without significant expense rate improvement by other Company
divisions.

Operating Income
- ----------------

First quarter operating income, as a percentage of sales, was 8.3% in 1996 and
8.4% in 1995. The decrease was due to the higher general, administrative and
store operating expenses which offset lower buying and occupancy costs
and higher merchandise margins, expressed as a percentage of net sales.

Interest Expense and Net Income
- -------------------------------

In the first quarter of 1996, the Company incurred $7.6 million in interest
expense which approximates the pro-forma quarterly interest expense associated
with the Company's outstanding $350 million long-term debt.  However, no expense
was recognized for the comparable period in 1995.

In the first quarter of 1996, the Company earned $.7 million in other income,
whereas no income was recognized for the comparable period in 1995. The other
income is primarily interest income earned from excess net cash from operations
managed through The Limited, Inc.'s centralized cash management system (see Note
7 of the Company's Consolidated Financial Statements).

                                       13
<PAGE>
 
FINANCIAL CONDITION

The Company's consolidated balance sheet as of May 4, 1996 provides evidence of
financial strength and flexibility.  A discussion of liquidity, capital
resources and capital requirements follows:

Liquidity and Capital Resources
- -------------------------------

Cash provided from operating activities and cash funding from The Limited,
Inc.'s centralized cash management systems provide the resources to support
operations, including projected growth, seasonal requirements and capital
expenditures.  A summary of the Company's working capital position and
capitalization follows (thousands):

<TABLE>
<CAPTION>
 
 
                           May 4,   February 3,
                            1996       1996
                          --------  ----------- 
<S>                       <C>       <C>
Working Capital           $221,519     $172,762
                          ========  =========== 
Capitalization:
 Long-term debt           $350,000     $350,000
 Deferred income taxes      47,941       71,475
 Shareholders' equity      263,848      268,937
                          --------  ----------- 
Total Capitalization      $661,789     $690,412
                          ========  =========== 
 
</TABLE>

Net cash used in operating activities totaled $22.4 million for the thirteen
weeks ended May 4, 1996 versus $4.9 million of cash provided for the same period
in 1995. Net cash requirements for tax liabilities were larger in 1996 due
to the timing of the tax payment associated with higher fourth quarter earnings.
Prior to September 1995, the Company transferred all current income tax
liabilities to The Limited, Inc. when the charges were incurred rather than when
they were paid. After September 1995, the tax liabilities will be included on
the Company's balance sheet until the payments are made. The $18.9 million of
cash provided from the inventory reduction was primarily the result of reduced
clearance inventory by both Victoria's Secret Stores and Catalogue. Bath & Body
Works also contributed to the reduction by decreasing the in-house production
time required for gift sets, which shortened the holding period of the related
component inventory.

Investing activities consisted of capital expenditures, which are primarily for
new and remodeled stores.

Financing activities included proceeds of $74 million from The Limited, Inc's.
centralized cash management reflected in intercompany payables during the first
quarter of 1996. This additional cash was required to fund the $60 million net
tax payment and the $30 million first quarter dividend. Other changes in
shareholders' equity in 1995 represent net intercompany activity prior to the
incorporation of the Company.

                                       14
<PAGE>
 
Capital Expenditures
- --------------------

Capital expenditures, primarily for new and remodeled stores, totaled $19.1
million for the thirteen weeks ended May 4, 1996, compared to $20.1 million for
the comparable period of 1995.  The Company anticipates spending $120 - $140
million in 1996 for capital expenditures, of which $115 - $125 million will be
for new stores, the relocation and expansion of existing stores and related
improvements for the retail business.  The Company has previously announced its
intention to add approximately 800,000 selling square feet in 1996, which will
represent a 19% increase over year-end 1995.  The increase results from the
planned addition of approximately 300 new stores and the remodeling/expansion of
approximately 50 stores.  The Company expects that future capital expenditures
will be funded principally by net cash provided by operating activities.

                                       15
<PAGE>
 
                          PART II - OTHER INFORMATION


Item 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

  The Company held its Annual Meeting of Stockholders on May 20, 1996.  The
  matters voted upon and the results of the voting were as follows:

  (a)  Roger D. Blackwell, Grace A. Nichols and Donald B. Shackelford were
       elected to the Board of Directors for a term of three years. Of the
       28,722,306 Class A shares and 210,000,000 Class B shares (representing
       630,000,000 votes) present in person or represented by proxy at the
       meeting, the number of votes for and the number of votes as to which
       authority to vote in the election was withheld, were as follows with
       respect to each of the nominees:

<TABLE>
<CAPTION>
 
                                  Votes      Votes as to Which
                                   For       Voting Authority
                Name             Election        Withheld
       --------------------     -----------  -----------------
       <S>                      <C>          <C>
       Roger D. Blackwell       658,571,168       151,138

       Grace A. Nichols         658,581,549       140,757

       Donald B. Shackelford    658,571,928       150,378
 
</TABLE>

       In addition, directors whose term of office continued after the Annual
       Meeting were: Leslie H. Wexner, Kenneth B. Gilman, Cynthia D. Fedus, E.
       Gordon Gee, Beth M. Pritchard, and Alex Shumate.

  (b)  The Company's Incentive Compensation Plan was approved with 658,471,754
       votes for election, and 222,774 against and 86,778 abstained.

  (c)  The Company's 1995 Stock Option and Performance Incentive Plan was
       approved with 651,397,164 votes for election, and 7,205,772 against and
       119,370 abstained.

                                       16
<PAGE>
 
Item 6.   EXHIBITS AND REPORTS ON FORM 8-K

 
     (a) Exhibits

         4. Instruments Defining the Rights of Security Holders.
 
           4.1.  Specimen Certificate of Class A Common Stock of the
                 Company incorporated by reference to Exhibit 4.1 to the
                 Company's Registration Statement on Form S-1 (File No.
                 33-92568) (the "Form S-1").

           4.2.  Certificate of Incorporation of The Limited, Inc. incorporated
                 by reference to Exhibit 4.2 to the Company's Form S-1.

           4.3.  Bylaws of The Limited, Inc. incorporated by reference to
                 Exhibit 4.3 to the Company's Form S-1.

        10. Material Contracts

           10.1  Intimate Brands, Inc. 1995 Stock Option and Performance 
                 Incentive Plan incorporated by reference to Exhibit 4.3 to the
                 Company's Registration Statement on Form S-8 (File No. 
                 333-04923).

           10.2  Intimate Brands, Inc. Incentive Compensation Plan incorporated
                 by reference to Exhibit 4.3 to the Company's Registration
                 Statement on Form S-8 (File No. 333-04921).

        15. Letter re: Unaudited Interim Financial Information to Securities
            and Exchange Commission re: Incorporation of Accountants' Report.

        27. Financial Data Schedule

 
(b)  Reports on Form 8-K.
     ------------------- 

     None.

                                       17
<PAGE>
 
                                   SIGNATURE
                                   ---------


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                             INTIMATE BRANDS, INC.
                                                (Registrant)



                                             By /s/ Philip E. Mallott
                                                --------------------------
                                                Philip E. Mallott,
                                                Chief Financial Officer*


Date: June 12, 1996
- --------------------------------------------------------------------------------

* Mr. Mallott is the principal financial officer and has been duly authorized to
sign on behalf of the Registrant.
 

                                       18
<PAGE>
 
                                EXHIBIT INDEX
                                -------------

Exhibit No.          Document
- -----------          -----------------------------------------------
    15               Letter re: Unaudited Interim Financial Information 
                     to Securities and Exchange Commission re: Incorporation of 
                     Accountants' Report

    27               Financial Data Schedule











                                      19





<PAGE>
 
[Letterhead of Coopers & Lybrand]


Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C.   20549



We are aware that our report dated June 7, 1996, on our review of the interim
consolidated financial information of  Intimate Brands, Inc. and Subsidiaries
for the thirteen-week period ended May 4, 1996 and included in this Form 10-Q is
incorporated by reference in the Company's registration statements on Form S-8,
Registration Nos. 333-1960, 333-04921, and 333-04923. Pursuant to Rule 436(c)
under the Securities Act of 1933, this report should not be considered part of
the Registration Statement prepared or certified by us within the meanings of
Sections 7 and 11 of that Act.



                                               COOPERS & LYBRAND L.L.P.


Columbus, Ohio
June 11, 1996


                                      20

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Consolidated Financial Statements (unaudited) of Intimate Brands, Inc. and
Subsidiaries for the quarter ended May 4, 1996 and is qualified in its entirety
by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-01-1997
<PERIOD-START>                             FEB-04-1996
<PERIOD-END>                               MAY-04-1996
<CASH>                                          13,860
<SECURITIES>                                         0
<RECEIVABLES>                                   15,849
<ALLOWANCES>                                         0
<INVENTORY>                                    339,908
<CURRENT-ASSETS>                               408,209
<PP&E>                                         623,651
<DEPRECIATION>                                 265,102
<TOTAL-ASSETS>                                 894,107
<CURRENT-LIABILITIES>                          186,690
<BONDS>                                        350,000
                                0
                                          0
<COMMON>                                         2,527
<OTHER-SE>                                     261,321
<TOTAL-LIABILITY-AND-EQUITY>                   894,173
<SALES>                                        586,208
<TOTAL-REVENUES>                               586,208
<CGS>                                          411,431
<TOTAL-COSTS>                                  411,431
<OTHER-EXPENSES>                               125,894
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               7,563
<INCOME-PRETAX>                                 42,035
<INCOME-TAX>                                    16,800
<INCOME-CONTINUING>                             25,235
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    25,235
<EPS-PRIMARY>                                     $.10
<EPS-DILUTED>                                     $.10
        

</TABLE>


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