INTIMATE BRANDS INC
10-Q, 1997-09-12
APPAREL & ACCESSORY STORES
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<PAGE>
 
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                       ----------------------------------


                                    FORM 10-Q


[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended August 2, 1997
                               --------------

                                       OR

[  ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______________ to ______________



                         Commission file number 1-13814
                                                -------


                              INTIMATE BRANDS, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)



           Delaware                                     31-1436998
- -------------------------------          ------------------------------------
(State or other jurisdiction of          (I.R.S. Employer Identification No.)
incorporation or organization)


            Three Limited Parkway, P.O. Box 16000, Columbus, OH 43216
            ---------------------------------------------------------
               (Address of principal executive offices) (Zip Code)


Registrant's telephone number, including area code        (614) 415-6900
                                                  --------------------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                                        Yes   X       No
                                             ---         ---

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

          Class A Common Stock                  Outstanding at August 29, 1997
          --------------------                  ------------------------------
             $.01 Par Value                            42,560,925 Shares

          Class B Common Stock                  Outstanding at August 29, 1997
          --------------------                  ------------------------------
             $.01 Par Value                           210,000,000 Shares
<PAGE>
 
                              INTIMATE BRANDS, INC.

                                TABLE OF CONTENTS



                                                                       Page No.
                                                                       --------

Part I.  Financial Information

      Item 1.  Financial Statements
            Consolidated Statements of Income
                  Thirteen and Twenty-six Weeks Ended
                        August 2, 1997 and August 3, 1996 ...............  3

            Consolidated Balance Sheets
                        August 2, 1997 and February 1, 1997 .............  4

            Consolidated Statements of Cash Flows
                  Twenty-six Weeks Ended
                        August 2, 1997 and August 3, 1996 ...............  5

            Notes to Consolidated Financial Statements ..................  6

      Item 2.  Management's Discussion and Analysis of
                        Results of Operations and Financial Condition ... 10


Part II. Other Information

      Item 1.  Legal Proceedings ........................................ 16

      Item 5.  Other Information ........................................ 16

      Item 6.  Exhibits and Reports on Form 8-K ......................... 17

                                       2
<PAGE>
 
                         PART I - FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENTS

                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

                        CONSOLIDATED STATEMENTS OF INCOME

                      (Thousands except per share amounts)

                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                Thirteen Weeks Ended                Twenty-six Weeks Ended
                                                          ---------------------------------     -------------------------------
                                                             August 2,          August 3,          August 2,        August 3, 
                                                                1997              1996                1997             1996
                                                          --------------     --------------     -------------     -------------
<S>                                                       <C>                <C>                <C>               <C>       
NET SALES                                                      $826,574           $653,291        $1,530,615        $1,239,499

      Cost of Goods Sold, Occupancy and Buying Costs            544,003            436,329         1,019,962           847,760
                                                          --------------     --------------     -------------     -------------

GROSS INCOME                                                    282,571            216,962           510,653           391,739

      General, Administrative and Store Operating
            Expenses                                            175,086            130,130           342,886           256,024
                                                          --------------     --------------     -------------     -------------

OPERATING INCOME                                                107,485             86,832           167,767           135,715

      Interest Expense                                           (7,562)            (7,563)          (15,126)          (15,126)

      Other Income                                                1,775                891             3,855             1,606
                                                          --------------     --------------     -------------     -------------

INCOME BEFORE INCOME TAXES                                      101,698             80,160           156,496           122,195

      Provision for Income Taxes                                 40,700             32,100            62,600            48,900
                                                          --------------     --------------     -------------     -------------
NET INCOME                                                      $60,998            $48,060           $93,896           $73,295
                                                          ==============     ==============     =============     =============
NET INCOME PER SHARE                                               $.24               $.19              $.37              $.29
                                                          ==============     ==============     =============     =============
DIVIDENDS PER SHARE                                                $.13               $.12              $.26              $.24
                                                          ==============     ==============     =============     =============
WEIGHTED AVERAGE SHARES OUTSTANDING                             253,271            253,114           253,181           252,936
                                                          ==============     ==============     =============     =============
</TABLE>

The accompanying notes are an integral part of these consolidated financial
statements.

                                       3
<PAGE>
 
                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS

                                   (Thousands)

<TABLE> 
<CAPTION> 
                                                                                   August 2,           February 1,
                                                                                      1997                 1997
                                                                                ---------------      ---------------
                                                                                  (Unaudited)
<S>                                                                             <C>                  <C>  
                                     ASSETS
                                     ------
CURRENT ASSETS:
      Cash and Equivalents                                                             $17,585             $135,111
      Accounts Receivable                                                               18,653               18,750
      Inventories                                                                      419,722              434,800
      Intercompany Receivables                                                          32,961                   60
      Other                                                                             90,473               68,255
                                                                                ---------------      ---------------

TOTAL CURRENT ASSETS                                                                   579,394              656,976

PROPERTY AND EQUIPMENT, NET                                                            414,324              395,647

OTHER ASSETS                                                                            84,334               82,539
                                                                                ---------------      ---------------

TOTAL ASSETS                                                                        $1,078,052           $1,135,162
                                                                                ===============      ===============

                      LIABILITIES AND SHAREHOLDERS' EQUITY
                      ------------------------------------

CURRENT LIABILITIES:
      Accounts Payable                                                                 $73,053              $88,896
      Accrued Expenses                                                                 130,480              136,598
      Income Taxes Payable                                                              33,472               98,187
                                                                                ---------------      ---------------

TOTAL CURRENT LIABILITIES                                                              237,005              323,681

LONG-TERM DEBT                                                                         350,000              350,000

DEFERRED INCOME TAXES                                                                   50,936               50,935

OTHER LONG-TERM LIABILITIES                                                              9,459                8,493

SHAREHOLDERS' EQUITY:
      Common Stock                                                                       2,527                2,527
      Paid-in Capital                                                                  674,885              675,240
      Retained Deficit                                                                (243,835)            (272,071)
                                                                                ---------------      ---------------
                                                                                       433,577              405,696

      Less Treasury Stock, at Average Cost                                              (2,925)              (3,643)
                                                                                ---------------      ---------------

TOTAL SHAREHOLDERS' EQUITY                                                             430,652              402,053
                                                                                ---------------      ---------------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                          $1,078,052           $1,135,162
                                                                                ===============      ===============
</TABLE>

The accompanying notes are an integral part of these consolidated financial
statements.

                                       4
<PAGE>
 
                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                                   (Thousands)

                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                         Twenty-six Weeks Ended
                                                                ---------------------------------------
                                                                     August 2,             August 3,
                                                                        1997                  1996
                                                                -----------------      ----------------
<S>                                                             <C>                    <C>  
CASH FLOWS FROM OPERATING ACTIVITIES:                                    $93,896               $73,295
      Net Income

      Impact of Other Operating Activities on Cash Flows:
            Depreciation and Amortization                                 47,173                40,740
            Changes in Assets and Liabilities:
                  Inventories                                             15,078                 1,600
                  Accounts Payable and Accrued Expenses                  (21,961)               (6,295)
                  Income Taxes                                           (64,714)              (49,435)
                  Other Assets and Liabilities                           (26,430)                2,078
                                                                -----------------      ----------------

NET CASH PROVIDED FROM OPERATING ACTIVITIES                               43,042                61,983
                                                                -----------------      ----------------

CASH USED FOR INVESTING ACTIVITIES:
      Capital Expenditures                                               (62,370)              (48,660)
                                                                -----------------      ----------------

FINANCING ACTIVITIES:
      Dividends Paid                                                     (65,660)              (60,648)
      Change in Intercompany Payable/Receivable                          (32,901)               48,816
      Stock Options and Other                                                363                  (668)
                                                                -----------------      ----------------

NET CASH USED FOR FINANCING ACTIVITIES                                   (98,198)              (12,500)
                                                                -----------------      ----------------

NET INCREASE (DECREASE) IN CASH AND EQUIVALENTS                         (117,526)                  823
      Cash and Equivalents, Beginning of Year                            135,111                12,095
                                                                -----------------      ----------------

CASH AND EQUIVALENTS, END OF PERIOD                                      $17,585               $12,918
                                                                =================      ================
</TABLE> 

The accompanying notes are an integral part of these consolidated financial
statements.

                                       5
<PAGE>
 
                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

1.   BASIS OF PRESENTATION

     Intimate Brands, Inc. (the "Company") includes specialty retail and
     catalogue operations which offer women's intimate and other apparel,
     personal care products and accessories. They consist of Victoria's Secret
     Stores, Victoria's Secret Catalogue, Bath & Body Works, Cacique, and
     Gryphon Development. An initial public offering of 42.7 million shares of
     the Company's Class A common stock was consummated in 1995 and as a result,
     approximately 83% of the outstanding common stock of the Company is owned
     by The Limited, Inc. ("The Limited").

     The consolidated financial statements include the accounts of the Company
     and all significant subsidiaries which are more than 50 percent owned and
     controlled. All significant intercompany balances and transactions have
     been eliminated in consolidation.

     The consolidated financial statements as of August 2, 1997 and for the
     thirteen and twenty-six week periods ended August 2, 1997 and August 3,
     1996 are unaudited and are presented pursuant to the rules and regulations
     of the Securities and Exchange Commission. Accordingly, these consolidated
     financial statements should be read in conjunction with the consolidated
     financial statements and notes thereto contained in the Company's 1996
     Annual Report on Form 10-K. In the opinion of management, the accompanying
     consolidated financial statements reflect all adjustments (which are of a
     normal recurring nature) necessary to present fairly the financial position
     and results of operations and cash flows for the interim periods, but are
     not necessarily indicative of the results of operations for a full fiscal
     year.

     The consolidated financial statements as of August 2, 1997 and for the
     thirteen and twenty-six week periods ended August 2, 1997 and August 3,
     1996 included herein have been reviewed by the independent public
     accounting firm of Coopers & Lybrand L.L.P. and the report of such firm
     follows the notes to consolidated financial statements.


2.   ADOPTION OF ACCOUNTING STANDARD

     In February 1997, the Financial Accounting Standards Board issued Statement
     of Financial Accounting Standards (SFAS) No. 128, "Earnings Per Share." The
                                                        ------------------
     Company will adopt the computation, presentation and disclosure
     requirements for earnings per share in the fourth quarter of 1997, the
     effect of which will not be material to the Company's consolidated
     financial statements.

                                       6
<PAGE>
 
3.   INVENTORIES

     The fiscal year of the Company and its subsidiaries is comprised of two
     principal selling seasons: Spring (the first and second quarters) and Fall
     (the third and fourth quarters). Valuation of finished goods inventories is
     based principally upon the lower of average cost or market determined on a
     first-in, first-out basis utilizing the retail method. Inventory valuation
     at the end of the first and third quarters reflects adjustments for
     inventory markdowns and shrinkage estimates for the total selling season.

4.   PROPERTY AND EQUIPMENT, NET

     Property and equipment, net, consisted of (thousands):

<TABLE>
<CAPTION>
                                                 August 2,         February 1,
                                                   1997                1997
                                              --------------     --------------
     <S>                                      <C>                <C>     
     Property and equipment, at cost               $754,086           $701,599
     Accumulated depreciation and
        amortization                               (339,762)          (305,952)
                                              --------------     --------------

     Property and equipment, net                   $414,324           $395,647
                                              ==============     ==============
</TABLE>

5.   INCOME TAXES

     The Company is included in The Limited's consolidated federal and certain
     state income tax groups for income tax reporting purposes and is
     responsible for its proportionate share of income taxes calculated upon its
     federal taxable income at a current estimate of the Company's annual
     effective tax rate. Income taxes paid during the twenty-six weeks ended
     August 2, 1997 and August 3, 1996 approximated $127.3 million and $95.3
     million.

6.   LONG-TERM DEBT

     Long-term debt consists of notes which represent the Company's
     proportionate share of certain long-term debt of The Limited. The interest
     rates and maturities of the notes parallel those of the corresponding debt
     of The Limited. The 7 1/2% debentures are subject to early redemption
     beginning in 2003 concurrent with any prepayment of the corresponding debt
     by The Limited. Unsecured long-term debt consisted of (thousands):

<TABLE>
<CAPTION>

                                                 August 2,         February 1,
                                                   1997                1997
                                              --------------     --------------
     <S>                                      <C>                <C>     
     7 1/2% Debentures due March 2023              $100,000           $100,000
     9 1/8% Notes due February 2001                 150,000            150,000
     8 7/8% Notes due August 1999                   100,000            100,000
                                              --------------     --------------

                                                   $350,000           $350,000
                                              ==============     ==============
</TABLE>

                                       7
<PAGE>
 
     Interest paid during the twenty-six weeks ended August 2, 1997 and August
     3, 1996, including interest on the intercompany cash management account
     (see Note 7), approximated $22.0 million and $27.3 million.

7.   INTERCOMPANY RELATIONSHIP WITH PARENT

     The Limited provides various services to the Company including, but not
     limited to, store design and construction supervision, real estate
     management, travel and flight support and merchandise sourcing. To the
     extent expenditures are specifically identifiable they are charged to the
     Company. All other related support expenses are charged to the Company and
     other divisions at The Limited based upon various allocation methods.

     The Company participates in The Limited's centralized cash management
     system whereby cash received from operations is transferred to The
     Limited's centralized cash accounts and cash disbursements are funded from
     the centralized cash accounts on a daily basis. Interest on the
     intercompany cash management account is calculated based on 30-day
     commercial paper rates for "AA" rated companies as reported in the Federal
     Reserve's H.15 statistical release.

                                       8
<PAGE>

                [LETTERHEAD OF COOPERS & LYBRAND APPEARS HERE]

                       REPORT OF INDEPENDENT ACCOUNTANTS


To the Audit Committee of
 The Board of Directors of
 Intimate Brands, Inc.


We have reviewed the condensed consolidated balance sheet of Intimate Brands, 
Inc. and Subsidiaries (the Company) at August 2, 1997, and the related condensed
consolidated statements of income and cash flows for the thirteen-week and 
twenty-six-week periods ended August 2, 1997 and August 3, 1996.  These 
financial statements are the responsibility of the Company's management.

We conducted our review in accordance with standards established by the American
Institute of Certified Public Accountants.  A review of interim financial 
information consists principally of applying analytical procedures to financial 
data and making inquiries of persons responsible for financial and accounting 
matters.  It is substantially less in scope than an audit conducted in 
accordance with generally accepted auditing standards, the objective of which is
the expression of an opinion regarding the financial statements taken as a 
whole.  Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that should 
be made to the accompanying financial statements for them to be in conformity 
with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted auditing 
standards, the consolidated balance sheet as of February 1, 1997, and the 
related consolidated statements of income, shareholders' equity, and cash flows 
for the year then ended (not presented herein); and in our report dated 
February 24, 1997 we expressed an unqualified opinion on those consolidated 
financial statements.  In our opinion, the information set forth in the 
accompanying condensed consolidated balance sheet as of February 1, 1997, is 
fairly stated, in all material respects, in relation to the consolidated balance
sheet from which it has been derived.

                                       /s/ Coopers & Lybrand L.L.P.

                                       COOPERS & LYBRAND, L.L.P.

Columbus, Ohio
September 10, 1997

                                       9
<PAGE>
 
Item  2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF
            OPERATIONS AND FINANCIAL CONDITION

RESULTS OF OPERATIONS

During the second quarter of 1997, net sales increased 27% to $826.6 million
from $653.3 million a year ago. Second quarter operating income of $107.5
million increased 24% from last year's $86.8 million. Earnings per share
increased 26% to $.24 per share compared to $.19 per share in 1996.

Highlights include the following:

     Victoria's Secret Stores had a very successful semi-annual sale in June.
     Overall for the quarter, the business recorded comparable store sales 
     increases of 15% and a margin improvement, resulting in an operating income
     increase of 29%.

     Bath & Body Works achieved a 58% sales gain and a 43% increase in operating
     profits. To date, the business has benefited from continued product
     introductions, a growing gift business and 241 new stores as compared to
     last year.

     Victoria's Secret Catalogue steadily gained momentum throughout the first
     half of the year, achieving record sales and profits. Year-to-date,
     operating income increased 39%, due to a 10% sales increase and a 2.5%
     decline in catalogue and related costs, as a percentage of sales, primarily
     from lower paper costs.

Sales for the twenty-six weeks ended August 2, 1997 of $1.531 billion increased
24% from sales of $1.239 billion for the same period last year. Operating income
increased 24% to $167.8 million from $135.7 million a year ago, and earnings per
share grew 28% to $.37 per share, compared to $.29 per share in 1996.



                                      10
<PAGE>
 
Financial Summary
- -----------------

The following summarized financial and statistical data compares the thirteen
and twenty-six week periods ended August 2, 1997 to the comparable 1996 periods:

<TABLE>
<CAPTION>

                                                           Second Quarter                               Year - to - Date
                                             ----------------------------------------      ----------------------------------------
                                                                            Change                                        Change
                                                                             From                                          From
                                                                             Prior                                         Prior
                                                 1997          1996          Year              1997          1996          Year
                                             -----------   -----------   ------------      -----------   ------------   -----------
<S>                                          <C>           <C>           <C>               <C>           <C>            <C>
Net Sales (millions):

Victoria's Secret Stores                           $389          $319            22%             $714           $605           18%

Victoria's Secret Catalogue                         196           176            12%              376            343           10%

Bath & Body Works                                   212           134            58%              389            245           59%

Cacique                                              22            21             5%               42             40            5%

Other                                                 8             3           167%               10              6           67%
                                             -----------   -----------   ------------      -----------   ------------   -----------
    Total Net Sales                                $827          $653            27%           $1,531         $1,239           24%
                                             ===========   ===========   ============      ===========   ============   ===========

Increase in comparable store sales:

Victoria's Secret Stores                            15%            3%                             11%             5%

Bath & Body Works                                   16%           11%                             15%            12%

Cacique                                             11%           11%                              8%            15%
                                             -----------   -----------                     -----------   ------------
    Total Intimate Brands, Inc.                     15%            5%                             12%             7%
                                             ===========   ===========                     ===========   ============

Retail Sales Excluding Catalogue and Other:

Retail sales increase
    attributable to new and
    remodeled stores                                16%           19%                             17%            19%

Retail sales per average
    selling square foot                            $118          $106            11%             $220           $202            9%

Retail sales per average
    store (thousands)                              $370          $343             8%             $688           $655            5%

Average store size at end of
    quarter (selling square feet)                 3,118         3,222            (3%)

Retail selling square feet at end of
quarter (thousands)                               5,360         4,607            16%
</TABLE>

                                       11
<PAGE>
 
<TABLE>
<CAPTION>

                                    Second Quarter                      Year - to - Date
                             -----------------------------        ----------------------------
                                 1997             1996                1997             1996
                             ------------     ------------        ------------     -----------
Number of stores:
<S>                           <C>              <C>                 <C>             <C>  
Beginning of period                1,656            1,336               1,609           1,293
    Opened                            65               98                 120             142
    Closed                            (2)              (4)                (10)*            (5)
                             ------------     ------------        ------------     -----------

End of period                      1,719            1,430               1,719           1,430
                             ============     ============        ============     ===========
</TABLE>

* Includes sale of four Penhaligon's stores in April 1997.


<TABLE>
<CAPTION>

                                            Number of Stores                               Selling Sq. Ft. (thousands)       
                             ----------------------------------------------        -------------------------------------------
                                                                  Change                                              Change    
                               August 2,         August 3,      From Prior          August 2,      August 3,        From Prior  
                                 1997               1996           Year               1997            1996             Year    
                             ------------     ------------     ------------        -----------     -----------     -----------
<S>                          <C>              <C>              <C>                 <C>             <C>             <C>        
Victoria's Secret Stores             757              703               54              3,433           3,195             238 
Bath & Body Works                    844              603              241              1,564           1,042             522 
Cacique                              118              120               (2)               363             368              (5)
Penhaligon's                           -                4               (4)                 -               2              (2)
                             ------------     ------------     ------------        -----------     -----------     -----------
Total stores and selling                                                                                                      
   square feet                     1,719            1,430              289              5,360           4,607             753 
                             ============     ============     ============        ===========     ===========     =========== 
</TABLE>

Net Sales
- ---------

Net sales for the second quarter of 1997 increased by 27% over the same period
last year. This increase was primarily attributable to the net addition of 289
new stores which accounted for 47% of the increase. The remaining increase came
from a 15% increase in comparable store sales (representing 39% of the total net
sales increase) and a 12% increase in catalogue net sales. Year-to-date sales
increased 24% over same period in 1996, due to the addition of new stores (53%
of total increase), a 12% increase in comparable store sales (35% of total
increase) and a 10% increase in catalogue net sales.

Victoria's Secret Stores net sales for the second quarter of 1997 increased 22%
to $389 million from $319 million a year ago. The sales increase was due to a
15% increase in comparable store sales for the quarter (representing 66% of the
sales increase) and the net addition of 54 new stores and 238,000 selling square
feet (a 7% increase in selling square feet over 1996).

Bath & Body Works net sales for the second quarter of 1997 increased 58% to $212
million from $134 million a year ago. The sales increase was primarily
attributable to a net addition of 241 stores and 522,000 selling square feet, a
50% increase in selling square feet over 1996. The balance of the increase was
from a 16% increase in comparable store sales for the quarter.

Victoria's Secret Catalogue net sales for the second quarter of 1997 increased
12% to $196 million from $176 million a year ago. This increase was primarily
attributable to an increase in catalogue circulation in the second quarter of
1997.

                                       12
<PAGE>
 
Gross Income
- ------------

Gross income increased as a percentage of net sales to 34.2% for the second
quarter of 1997 from 33.2% for the same period in 1996. The increase was
primarily due to a 0.9% reduction in buying and occupancy costs. The reduction
in buying and occupancy costs, expressed as a percentage of net sales, was
primarily due to shifts in the mix of Company sales. Bath & Body Works, which
experiences a lower buying and occupancy rate, due to higher sales productivity
(expressed in sales per selling square foot) and a smaller store size, grew from
21% of total company net sales in 1996 to 26% in 1997.

The 1997 year-to-date gross income percentage increased 1.8% to 33.4% in 1997
from 31.6% for the same period in 1996. The year-to-date increase was primarily
attributable to a 1.3% rate reduction in buying and occupancy costs. The
reduction in buying and occupancy expressed as a percentage of sales, was
primarily due to the growth of Bath & Body Works net sales as a percentage of
the total Company to 25% compared to 20% in 1996, coupled with Victoria's Secret
Catalogue's lower catalogue and related costs, primarily in paper. The remaining
increase in gross income was also due to the growth of Bath & Body Works in the
mix, total Company sales, including its effect on merchandise margins. Bath &
Body Works has historically recorded significantly higher merchandise margins
and lower buying and occupancy, as compared with the rest of the Company as a
result of its relatively higher margins for its personal care products and
higher merchandise productivity, expressed in sales per selling square feet. The
Company believes that strong sales growth of Bath & Body Works will continue to
have a positive impact on gross income as a percentage of total company sales.

General, Administrative and Store Operating Expenses
- ----------------------------------------------------

General, administrative and store operating expenses increased as a percentage
of net sales to 21.2% in the second quarter of 1997 from 19.9% for the same
period in 1996. Year-to-date, the rate increased as a percentage of sales to
22.4% for 1997 from 20.7% in 1996. The increase in the Company's expense rate
was primarily due to two factors: the growth of Bath & Body Works net sales as a
percentage of the total Company and the investments made in store staffing and
management for the personal care portion of the business at Victoria's Secret
Stores. Bath & Body Works has higher than company average general,
administrative and store operating expenses due to their emphasis on
point-of-sale marketing and in-store staffing. The Company believes that
continued strong growth of Bath & Body Works as a percentage of total Company
sales may cause these costs to continue to increase, expressed as a percentage
of total Company sales, without significant expense rate improvement by other
Company businesses.

Operating Income
- ----------------

Second quarter and year-to-date operating income, as a percentage of net sales,
was 13.0% and 11.0% in 1997 compared to 13.3% and 10.9% in 1996, respectively.
The increase in general, administrative and store operating expenses, expressed
as a percentage of sales, outpaced the gross income rate increase in the second
quarter of 1997.

                                       13
<PAGE>
 
Interest Expense and Other Income
- ---------------------------------

The Company incurred $7.6 million in interest expense for both second quarter
1997 and 1996 and $15.1 million for both year-to-date 1997 and 1996. The
interest expense arose primarily from the Company's $350 million long-term debt.

In the second quarter of 1997, the Company earned $1.8 million in other income
as compared to $0.9 million for the same period in 1996. Year-to-date, the
Company earned $3.9 million compared to $1.6 million in 1996. Other income is
primarily interest earned from excess net cash from operations managed through
The Limited's centralized cash management system. (See Note 7 of the Company's
Consolidated Financial Statements).

FINANCIAL CONDITION

The Company's consolidated balance sheet as of August 2, 1997 provides evidence
of financial strength and flexibility. A more detailed discussion of liquidity,
capital resources and capital requirements follows.

Liquidity and Capital Resources
- -------------------------------

Cash provided from operating activities and cash funding from The Limited's
centralized cash management system provide the resources to support operations,
including projected growth, seasonal working capital requirements and capital
expenditures. A summary of the Company's working capital position and long-term
on-going capitalization follows (thousands):

<TABLE>
<CAPTION>

                                      August 2,         February 1, 
                                        1997                1997
                                   --------------     --------------
<S>                                <C>                <C>    
Working Capital                         $342,389          $333,295
                                   ==============     ==============

Capitalization:
     Long-term debt                     $350,000          $350,000
     Deferred income taxes                50,936            50,935
     Shareholders' equity                430,652           402,053
                                   --------------     --------------

Total Capitalization                    $831,588          $802,988
                                   ==============     ==============
</TABLE>


                                      14
<PAGE>
 
Net cash provided from operating activities totaled $43.7 million for the
twenty-six weeks ended August 2, 1997 versus $62.0 million for the same period
in 1996. The reduction in net cash provided from operating activities for the
Company from last year is primarily due to the timing of higher income tax
payments associated with the higher taxable income last year and for the first
quarter of this year. Also contributing to the reduction of cash from operating
activities was the net impact of a decrease in merchandise payables, due to the
timing of payments and inventory receipts in 1997.

Investing activities were all for capital expenditures, of which $36.2 million
was for new and remodeled stores and $17.9 million was for equipment and
leasehold improvements for Bath & Body Works' new distribution center and world
headquarters.

Financing activities included the payment of $65.7 million of dividends for the
first half of 1997 and $32.9 million of net cash invested through The Limited's
centralized cash management system (see Note 7).

Capital Expenditures
- --------------------

Capital expenditures, including Bath & Body Works' new distribution center and
world headquarters totaled $62.4 million for the twenty-six weeks ended August
2, 1997 compared to $48.7 million for the comparable period of 1996. The Company
anticipates spending $120 - $140 million in 1997 for capital expenditures, of
which $90 - $110 million will be for new stores, the relocation and expansion of
existing stores and related improvements for the retail business.

The Company intends to add approximately 680,000 selling square feet in 1997,
which will represent a 13% increase over year-end 1996. It is anticipated that
the increase will result from the addition of approximately 236 new stores and
the remodeling/expansion of approximately 43 stores. The Company expects that
future capital expenditures will be funded principally by net cash provided by
operating activities.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
- --------------------------------------------------------------------------------

All forward-looking statements made by the Company involve material risks and
uncertainties and are subject to change based on various important factors which
may be beyond the Company's control. Accordingly, the Company's future
performance and financial results may differ materially from those expressed or
implied in any such forward-looking statements. Such factors include, but are
not limited to, changes in consumer spending patterns, consumer preferences and
overall economic conditions, the impact of competition and pricing, changes in
weather patterns, political stability, currency and exchange risks and changes
in existing or potential duties, tariffs or quotas, postal rate increases and
charges, paper and printing costs, availability of suitable store locations on
appropriate terms, ability to develop new merchandise, ability to hire and train
associates, and other factors that may be described in the Company's filings
with the Securities and Exchange Commission. The Company does not undertake to
publicly update or revise its forward-looking statements even if experience or
future changes make it clear that any projected results expressed or implied
therein will not be realized.

                                      15
<PAGE>
 
                          PART II - OTHER INFORMATION

Item 1. LEGAL PROCEEDINGS

        The Company is a defendant in a variety of lawsuits arising in the
        ordinary course of business. On April 8, 1997, the United States
        District Court, Central District of California, unsealed and permitted
        to be served an amended complaint previously filed in that court against
        the Company, The Limited and certain of The Limited's other subsidiaries
        by the American Textiles Manufacturers Institute, a textile industry
        trade association. The amended complaint alleges that the defendants
        violated the federal False Claims Act by submitting false country of
        origin records to the US Customs Service. The amended complaint seeks
        recovery on behalf of the United States in an unspecified amount. On
        June 2, 1997, the defendants filed a motion to dismiss the complaint and
        a motion to transfer the case to the United States District Court for
        the Southern District of Ohio, Eastern Division. On June 30, 1997, the
        motion to transfer was granted. The motion to dismiss the amended
        complaint remains pending. The Company believes the allegations made are
        without merit and intends to defend the lawsuit vigorously.

        Although it is not possible to predict with certainty the eventual
        outcome of any litigation, in the opinion of management, the foregoing
        proceedings are not expected to have a material adverse effect on the
        Company's financial position or results of operations.

Item 5. OTHER INFORMATION

        The Company's Certificate of Incorporation includes provisions relating
        to potential conflicts of interest that may arise between the Company
        and The Limited. Such provisions were adopted in light of the fact that
        the Company and The Limited and its subsidiaries are engaged in retail
        businesses and may pursue similar opportunities in the ordinary course
        of business. Among other things, these provisions generally eliminate
        the liability of directors and officers of the Company with respect to
        certain matters involving The Limited and its subsidiaries, including
        matters that may constitute corporate opportunities of The Limited, its
        subsidiaries or the Company. Any person purchasing or acquiring an
        interest in shares of capital stock of the Company will be deemed to
        have consented to such provisions relating to conflicts of interest and
        corporate opportunities, and such consent may restrict such person's
        ability to challenge transactions carried out in compliance with such
        provisions. Investors should review the Company's Certificate of
        Incorporation before making any investment in shares of the Company's
        capital stock.

                                       16
<PAGE>
 
Item 6. EXHIBITS AND REPORTS ON FORM 8-K

      (a)  Exhibits
           --------

           3.   Articles of Incorporation and Bylaws

                3.1    Amended and Restated Certificate of Incorporation of the
                       Company incorporated by reference to Exhibit 3.1 to the
                       Company's Quarterly Report on Form 10-Q for the quarter
                       ended October 28, 1995.

                3.2    Bylaws of the Company incorporated by reference to
                       Exhibit 3.2 to the Company's Quarterly Report on Form 10-
                       Q for the quarter ended October 28, 1995.

           4.   Instruments Defining the Rights of Security Holders

                4.1    Specimen Certificate of Class A Common Stock of the
                       Company incorporated by reference to Exhibit 4.1 to the
                       Company's Registration Statement on Form S-1 (File No. 
                       33-92568) (the "Form S-1").

                4.2    Certificate of Incorporation of The Limited, Inc.
                       incorporated by reference to Exhibit 4.2 to the Company's
                       Form S-1.

                4.3    Bylaws of The Limited, Inc. incorporated by reference to
                       Exhibit 4.3 to the Company's Form S-1.

           10.  Material Contracts

                10.1   Intimate Brands, Inc. 1996 Stock Option and Performance
                       Incentive Plan incorporated by reference to Exhibit 4.3
                       to the Company's Registration Statement on Form S-8 (File
                       No. 333-04923).

                10.2   Intimate Brands, Inc. Incentive Compensation Plan
                       incorporated by reference to Exhibit 4.3 to the Company's
                       Registration Statement on Form S-8 (File No. 333-04921).

           11.  Statements re:  Computation of Per Share Earnings

           15.  Letter re: Unaudited Interim Financial Information to Securities
                and Exchange Commission re: Incorporation of Independent
                Accountants' Report

           27.  Financial Data Schedule


      (b)  Reports on Form 8-K
           -------------------

           None.

                                       17
<PAGE>
 
                                    SIGNATURE
                                    ---------


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                              INTIMATE BRANDS, INC.
                                                  (Registrant)



                                              By  /s/ Philip E. Mallott 
                                                  ----------------------------
                                                  Philip E. Mallott,
                                                  Chief Financial Officer*


Date: September 12, 1997

- ---------------------------------

* Mr. Mallott is the principal financial officer and has been duly authorized to
sign on behalf of the Registrant.

                                       18
<PAGE>
 
                                 EXHIBIT INDEX
                                 -------------


Exhibit No.         Document
- -----------         ---------------------------------------

     11             Statement re:  Computation of Per Share Earnings.

     15             Letter re: Unaudited Interim Financial Information to
                    Securities and Exchange Commission re:  Incorporation of 
                    Independent Accountants' Report.

     27             Financial Data Schedule.

<PAGE>
 
                                                                      EXHIBIT 11
                                                                      ----------

                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

                        COMPUTATION OF PER SHARE EARNINGS

                      (Thousands except per share amounts)


<TABLE>
<CAPTION>

                                                                   Thirteen Weeks Ended
                                                            ------------------------------------
                                                                 August 2,           August 3,
                                                                   1997                1996
                                                            ---------------     ----------------
<S>                                                         <C>                 <C>    
Net income                                                         $60,998              $48,060
                                                            ===============     ================

Common shares outstanding:

     Weighted average                                              252,700              252,700

     Dilutive effect of stock options                                  724                  423

     Weighted average treasury shares                                (153)                  (9)
                                                            ---------------     ----------------

     Weighted average used to calculate
           net income per share                                    253,271              253,114
                                                            ===============     ================

Net income per share                                                  $.24                 $.19
                                                            ===============     ================

<CAPTION>

                                                                  Twenty-six Weeks Ended
                                                            ------------------------------------
                                                                 August 2,           August 3,
                                                                   1997                1996
                                                            ---------------     ----------------
<S>                                                         <C>                 <C>    
Net income                                                         $93,896              $73,295
                                                            ===============     ================

Common shares outstanding:

     Weighted average                                              252,700              252,700

     Dilutive effect of stock options                                  642                  241

     Weighted average treasury shares                                (161)                  (5)
                                                            ---------------     ----------------

     Weighted average used to calculate
           net income per share                                    253,181              252,936
                                                            ===============     ================

Net income per share                                                  $.37                 $.29
                                                            ===============     ================
</TABLE>

<PAGE>
 
                                                                   EXHIBIT 15
                                                                   ----------

                [LETTERHEAD OF COOPERS & LYBRAND APPEARS HERE]


Securities and Exchange Commission
450 5th Street, N.W.
Judiciary Plaza
Washington, D.C. 20549


We are aware that our report dated September 10, 1997, on our review of the 
interim consolidated financial information of Intimate Brands, Inc. and 
Subsidiaries for the thirteen-week and twenty-six-week periods ended August 2,
1997 and included in this Form 10-Q is incorporated by reference in the 
Company's registration statements on Form S-8, Registration Nos. 333-04921 and 
333-04923.  Pursuant to Rule 436(c) under the Securities Act of 1933, this 
report should not be considered a part of the registration statement prepared or
certified by us within the meaning of Sections 7 and 11 of that Act.

                                       /s/ Coopers & Lybrand

                                       COOPERS & LYBRAND L.L.P.

Columbus, Ohio
September 10, 1997

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Consolidated Financial Statements (unaudited) of Intimate Brands, Inc. and
Subsidiaries for the quarter ended August 2, 1997 and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-31-1998
<PERIOD-START>                             FEB-02-1997
<PERIOD-END>                               AUG-02-1997
<CASH>                                          17,585
<SECURITIES>                                         0
<RECEIVABLES>                                   18,653
<ALLOWANCES>                                         0
<INVENTORY>                                    419,722
<CURRENT-ASSETS>                               579,394
<PP&E>                                         754,086
<DEPRECIATION>                                 339,762
<TOTAL-ASSETS>                               1,078,052
<CURRENT-LIABILITIES>                          237,005
<BONDS>                                        350,000
                                0
                                          0
<COMMON>                                         2,527
<OTHER-SE>                                     430,652
<TOTAL-LIABILITY-AND-EQUITY>                 1,078,052
<SALES>                                      1,530,615
<TOTAL-REVENUES>                             1,530,615
<CGS>                                        1,019,962
<TOTAL-COSTS>                                1,019,962
<OTHER-EXPENSES>                               342,886
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              15,126
<INCOME-PRETAX>                                156,496
<INCOME-TAX>                                    62,600
<INCOME-CONTINUING>                             93,896
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    93,896
<EPS-PRIMARY>                                      .37
<EPS-DILUTED>                                      .37
        

</TABLE>


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