INTIMATE BRANDS INC
10-Q, 1998-09-14
APPAREL & ACCESSORY STORES
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<PAGE>   1


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                       ----------------------------------


                                    FORM 10-Q


[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended August 1, 1998
                               --------------

                                       OR

[  ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the transition period from_____________________to______________________



                         Commission file number 1-13814
                                                -------



                              INTIMATE BRANDS, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)



<TABLE>
<S>                                           <C>       
           Delaware                                         31-1436998
- -------------------------------               ------------------------------------
(State or other jurisdiction of               (I.R.S. Employer Identification No.)
incorporation or organization)
</TABLE>



             Three Limited Parkway, P.O. Box 16000, Columbus, OH 43216
             ---------------------------------------------------------
            (Address of principal executive offices)          (Zip Code)


Registrant's telephone number, including area code (614) 415-6900
                                                  ----------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                                   Yes  X  No
                                      ----   ----

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

        Class A Common Stock                     Outstanding at August 28, 1998
        --------------------                     ------------------------------
           $.01 Par Value                               39,337,343 Shares

        Class B Common Stock                     Outstanding at August 28, 1998
        --------------------                     ------------------------------
           $.01 Par Value                               210,000,000 Shares


<PAGE>   2


                              INTIMATE BRANDS, INC.

                                TABLE OF CONTENTS



<TABLE>
<CAPTION>
                                                                                        Page No.
                                                                                        --------

<S>                                                                                         <C>
Part I.  Financial Information

     Item 1.  Financial Statements
         Consolidated Statements of Income
              Thirteen and Twenty-six Weeks Ended
                  August 1, 1998 and August 2, 1997........................................  3

         Consolidated Balance Sheets
                  August 1, 1998 and January 31, 1998......................................  4

         Consolidated Statements of Cash Flows
              Twenty-six Weeks Ended
                  August 1, 1998 and August 2, 1997........................................  5

         Notes to Consolidated Financial Statements........................................  6

     Item 2.  Management's Discussion and Analysis of
                  Results of Operations and Financial Condition............................ 11


Part II. Other Information

     Item 1.  Legal Proceedings ........................................................... 18

     Item 5.  Other Information ........................................................... 18

     Item 6.  Exhibits and Reports on Form 8-K ............................................ 18
</TABLE>



                                       2
<PAGE>   3

                                                          
                         PART I - FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENTS

                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

                        CONSOLIDATED STATEMENTS OF INCOME

                      (Thousands except per share amounts)

                                   (Unaudited)


<TABLE>
<CAPTION>
                                                                  Thirteen Weeks Ended             Twenty-six Weeks Ended
                                                              ------------------------------    ------------------------------
                                                               August 1,        August 2,        August 1,        August 2,
                                                                  1998             1997             1998             1997
                                                              -------------    -------------    -------------    -------------

<S>                                                               <C>              <C>            <C>              <C>       
NET SALES                                                         $874,708         $826,574       $1,645,576       $1,530,615

     Cost of Goods Sold, Occupancy and Buying Costs                538,564          544,003        1,037,560        1,019,962
                                                              -------------    -------------    -------------    -------------

GROSS INCOME                                                       336,144          282,571          608,016          510,653

     General, Administrative and Store Operating
         Expenses                                                  211,227          175,086          411,681          342,886
                                                              -------------    -------------    -------------    -------------

OPERATING INCOME                                                   124,917          107,485          196,335          167,767

     Interest Expense                                               (7,563)          (7,562)         (15,126)         (15,126)

     Other Income                                                    5,408            1,775            9,780            3,855
                                                              -------------    -------------    -------------    -------------


INCOME BEFORE INCOME TAXES                                         122,762          101,698          190,989          156,496

     Provision for Income Taxes                                     49,200           40,700           76,400           62,600
                                                              -------------    -------------    -------------    -------------

NET INCOME                                                         $73,562          $60,998         $114,589          $93,896
                                                              =============    =============    =============    =============

NET INCOME PER BASIC AND DILUTED SHARE                                $.29             $.24             $.45             $.37
                                                              =============    =============    =============    =============

DIVIDENDS PER SHARE                                                   $.14             $.13             $.28             $.26
                                                              =============    =============    =============    =============
</TABLE>



The accompanying notes are an integral part of these consolidated financial
statements.




                                       3
<PAGE>   4

                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS

                                   (Thousands)

<TABLE>
<CAPTION>
                                                               August 1,       January 31,
                                                                 1998             1998
                                                              -----------     -----------
                                                              (Unaudited)
                                     ASSETS
                                     ------

<S>                                                           <C>             <C>        
CURRENT ASSETS:
    Cash and Equivalents                                      $    21,796     $   308,720
    Accounts Receivable                                            16,465          34,639
    Inventories                                                   432,228         417,703
    Intercompany Receivables                                      192,350          12,457
    Other                                                          84,195         102,540
                                                              -----------     -----------

TOTAL CURRENT ASSETS                                              747,034         876,059

PROPERTY AND EQUIPMENT, NET                                       396,168         392,504

OTHER ASSETS                                                       74,687          79,137
                                                              -----------     -----------

TOTAL ASSETS                                                  $ 1,217,889     $ 1,347,700
                                                              ===========     ===========

                      LIABILITIES AND SHAREHOLDERS' EQUITY
                      ------------------------------------

CURRENT LIABILITIES:
    Accounts Payable                                          $    81,593     $    94,498
    Accrued Expenses                                              176,666         224,380
    Income Taxes Payable                                           20,067          94,058
                                                              -----------     -----------

TOTAL CURRENT LIABILITIES                                         278,326         412,936

LONG-TERM DEBT                                                    350,000         350,000

DEFERRED INCOME TAXES                                               8,599          13,068

OTHER LONG-TERM LIABILITIES                                        12,738          10,901

SHAREHOLDERS' EQUITY:
    Common Stock                                                    2,527           2,527
    Paid-in Capital                                               673,854         674,620
    Retained Deficit                                              (70,589)       (114,465)
                                                              -----------     -----------
                                                                  605,792         562,682

    Less: Treasury Stock, at Average Cost                         (37,566)         (1,887)
                                                              -----------     -----------

TOTAL SHAREHOLDERS' EQUITY                                        568,226         560,795
                                                              -----------     -----------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                    $ 1,217,889     $ 1,347,700
                                                              ===========     ===========

</TABLE>
The accompanying notes are an integral part of these consolidated financial
statements.




                                       4
<PAGE>   5

                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                                   (Thousands)

                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                                            Twenty-six Weeks Ended
                                                                                     --------------------------------------
                                                                                        August 1,            August 2,
                                                                                           1998                 1997
                                                                                     -----------------    -----------------

<S>                                                                                        <C>                  <C>    
CASH FLOWS FROM OPERATING ACTIVITIES:                                                        $114,589              $93,896
    Net Income

    Impact of Other Operating Activities on Cash Flows:
         Depreciation and Amortization                                                         49,448               47,173
         Changes in Assets and Liabilities:
             Accounts Receivable                                                               18,174                   97
             Inventories                                                                      (14,525)              15,078
             Accounts Payable and Accrued Expenses                                            (60,619)             (21,961)
             Income Taxes                                                                     (78,460)             (64,714)
             Other Assets and Liabilities                                                      37,569              (26,527)
                                                                                     -----------------    -----------------

NET CASH PROVIDED FROM OPERATING ACTIVITIES                                                    66,176               43,042
                                                                                     -----------------    -----------------

CASH USED FOR INVESTING ACTIVITIES:
    Capital Expenditures                                                                      (55,009)             (62,370)
                                                                                     -----------------    -----------------

FINANCING ACTIVITIES:
    Dividends Paid                                                                            (70,713)             (65,660)
    Increase in Intercompany Receivable                                                      (179,893)             (32,901)
    Purchase of Treasury Stock                                                                (48,659)                   -
    Stock Options and Other                                                                     1,174                  363
                                                                                     -----------------    -----------------

NET CASH USED FOR FINANCING ACTIVITIES                                                       (298,091)             (98,198)
                                                                                     -----------------    -----------------

NET DECREASE IN CASH AND EQUIVALENTS                                                         (286,924)            (117,526)
    Cash and Equivalents, Beginning of Year                                                   308,720              135,111
                                                                                     -----------------    -----------------

CASH AND EQUIVALENTS, END OF PERIOD                                                           $21,796              $17,585
                                                                                     =================    =================
</TABLE>




The accompanying notes are an integral part of these consolidated financial
statements.




                                       5
<PAGE>   6

                     INTIMATE BRANDS, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

1.       BASIS OF PRESENTATION

         Intimate Brands, Inc. (the "Company") includes specialty retail and
         catalogue operations which offer women's intimate and other apparel,
         personal care products and accessories. They consist of Victoria's
         Secret Stores, Victoria's Secret Catalogue, Bath & Body Works, and
         Gryphon Development. The Limited, Inc. ("The Limited") owns
         approximately 83% of the outstanding common stock of the Company.

         The consolidated financial statements include the accounts of the
         Company and all significant subsidiaries which are more than 50 percent
         owned and controlled. All significant intercompany balances and
         transactions have been eliminated in consolidation.

         The consolidated financial statements as of August 1, 1998 and for the
         thirteen and twenty-six week periods ended August 1, 1998 and August 2,
         1997 are unaudited and are presented pursuant to the rules and
         regulations of the Securities and Exchange Commission. Accordingly,
         these consolidated financial statements should be read in conjunction
         with the consolidated financial statements and notes thereto contained
         in the Company's 1997 Annual Report on Form 10-K. In the opinion of
         management, the accompanying consolidated financial statements reflect
         all adjustments (which are of a normal recurring nature) necessary to
         present fairly the financial position and results of operations and
         cash flows for the interim periods, but are not necessarily indicative
         of the results of operations for a full fiscal year.

         The consolidated financial statements as of August 1, 1998 and for the
         thirteen and twenty-six week periods ended August 1, 1998 and August 2,
         1997 included herein have been reviewed by the independent public
         accounting firm of PricewaterhouseCoopers LLP and the report of such
         firm follows the notes to consolidated financial statements.

         In March 1998, the Accounting Standards Executive Committee of the
         American Institute of Certified Public Accountants issued Statement of
         Position ("SOP") 98-1, "Accounting for the Costs of Computer Software
         Developed or Obtained for Internal Use." The SOP requires that certain
         external costs and internal payroll and payroll related costs be
         capitalized during the application development and implementation
         stages of a software development project and amortized over the
         software's useful life. The SOP is effective in the first quarter of
         1999.

         Additionally, SOP 98-5, "Reporting on the Costs of Start-Up
         Activities," was issued in April 1998. This SOP requires that entities
         expense start-up costs and organization costs as they are incurred. The
         SOP is effective in the first quarter of 1999.



                                       6
<PAGE>   7

2.       EARNINGS PER SHARE

         Weighted average common shares outstanding (thousands):


<TABLE>
<CAPTION>
                                                        Thirteen Weeks Ended               Twenty-six Weeks Ended
                                                   --------------------------------    --------------------------------
                                                     August 1,         August 2,         August 1,         August 2,
                                                       1998              1997              1998              1997
                                                   --------------    --------------    --------------    --------------

<S>                                                      <C>               <C>               <C>               <C>    
           Common shares issued                          252,700           252,700           252,700           252,700
           Treasury shares                                  (640)             (153)             (413)             (161)
                                                   --------------    --------------    --------------    --------------

           Basic shares                                  252,060           252,547           252,287           252,539

           Dilutive effect of stock options and
               restricted shares                           1,989               724             2,026               642
                                                   --------------    --------------    --------------    --------------

           Diluted shares                                254,049           253,271           254,313           253,181
                                                   ==============    ==============    ==============    ==============
</TABLE>


         Options to purchase .6 million and 2.5 million shares of common stock
         were outstanding at August 1, 1998 and August 2, 1997, but were not
         included in the computation of earnings per share because the options'
         exercise price was greater than the average market price of the common
         shares during the period.

3.       INVENTORIES

         The fiscal year of the Company and its subsidiaries is comprised of two
         principal selling seasons: Spring (the first and second quarters) and
         Fall (the third and fourth quarters). Valuation of finished goods
         inventories is based principally upon the lower of average cost or
         market determined on a first-in, first-out basis using the retail
         method. Inventory valuation at the end of the first and third quarters
         reflects adjustments for inventory markdowns and shrinkage estimates
         for the total selling season.

4.       PROPERTY AND EQUIPMENT, NET

         Property and equipment, net, consisted of (thousands):

<TABLE>
<CAPTION>
                                                       August 1,            January 31,
                                                         1998                  1998
                                                   ------------------    ------------------

<S>                                                        <C>                   <C>     
          Property and equipment, at cost                  $782,677              $743,786
          Accumulated depreciation and
               amortization                                (386,509)             (351,282)
                                                   ------------------    ------------------

          Property and equipment, net                      $396,168              $392,504
                                                   ==================    ==================
</TABLE>





                                       7
<PAGE>   8

5.       INCOME TAXES

         The Company is included in The Limited's consolidated federal and
         certain state income tax groups for income tax reporting purposes and
         is responsible for its proportionate share of income taxes calculated
         upon its federal taxable income at a current estimate of the Company's
         annual effective tax rate. Income taxes paid to the Limited during the
         twenty-six weeks ended August 1, 1998 and August 2, 1997 approximated
         $155 million and $127 million.

6.       LONG-TERM DEBT

         Long-term debt consists of notes which represent the Company's
         proportionate share of certain long-term debt of The Limited. The
         interest rates and maturities of the notes parallel those of the
         corresponding debt of The Limited. The 7 1/2% debentures are subject to
         early redemption beginning in 2003 concurrent with any prepayment of
         the corresponding debt by The Limited. Unsecured long-term debt
         consisted of (thousands):

<TABLE>
<CAPTION>
                                                       August 1,            January 31,
                                                         1998                  1998
                                                   ------------------    ------------------

<S>                                                        <C>                   <C>     
         7 1/2% Debentures due March 2023                  $100,000              $100,000
         9 1/8% Notes due February 2001                     150,000               150,000
         8 7/8% Notes due August 1999                       100,000               100,000
                                                   ------------------    ------------------

                                                           $350,000              $350,000
                                                   ==================    ==================
</TABLE>

         Interest paid during the twenty-six weeks ended August 1, 1998 and
         August 2, 1997, including interest on the intercompany cash management
         account (see Note 7), approximated $15.2 million and $22.0 million.

7.       INTERCOMPANY RELATIONSHIP WITH PARENT

         The Limited provides various services to the Company including, but not
         limited to, store design and construction supervision, real estate
         management, travel and flight support and merchandise sourcing. To the
         extent expenditures are specifically identifiable they are charged to
         the Company. All other related support expenses are charged to the
         Company and other divisions at The Limited based upon various
         allocation methods.

         The Company participates in The Limited's centralized cash management
         system. Under this system cash received from the Company's operations
         is transferred to The Limited's centralized cash accounts and cash
         disbursements are funded from the centralized cash accounts on a daily
         basis. The intercompany cash management account is an interest-earning
         asset or interest-bearing liability of the Company. Interest on the
         intercompany cash management account is calculated based on the Federal
         Reserve AA Composite 30-day rate.

         The Company's proprietary credit card processing is performed by
         Alliance Data Systems which is approximately 32%-owned by The Limited.

         The Company and The Limited are parties to a corporate agreement under
         which the Company granted to The Limited a continuing option to
         purchase, under certain circumstances, additional shares of Class B
         Common Stock or shares of nonvoting capital 


                                       8
<PAGE>   9

         stock of the Company. The Corporate Agreement further provides that,
         upon request of The Limited, the Company will use its best efforts to
         effect the registration of any of the shares of Class B Common Stock
         and nonvoting capital stock held by The Limited for sale.

8.       SPECIAL AND NONRECURRING CHARGES

         During the fourth quarter of 1997, the Company recorded pretax special
         and nonrecurring charges of $68 million related to closing the Cacique
         lingerie business. Write-downs related to the $30 million noncash
         component of the charge were recognized in 1997. Outlays for the cash
         component of the charge are expected to approximate $34 to $36 million
         during 1998. Cash outlays of $21 million during the first half of 1998
         were principally related to store closings.



                                       9
<PAGE>   10
[PRICEWATERHOUSECOOPERS LETTERHEAD]


                      REPORT OF INDEPENDENT ACCOUNTANTS

To the Audit Committee of 
    The Board of Directors of
    Intimate Brands, Inc.


We have reviewed the condensed consolidated balance sheet of Intimate Brands,
Inc. and Subsidiaries (the Company) at August 1, 1998, and the related
condensed consolidated statements of income and cash flows for the
thirteen-week and twenty-six-week periods ended August 1, 1998 and August 2,
1997. These financial statements are the responsibility of the Company's
management.

We conducted our review in accordance with standards established by the
American Institute of Certified Public Accountants. A review of interim
financial information consists principally of applying analytical procedures to
financial data and making inquiries of persons responsible for financial and
accounting matters. It is substantially less in scope than an audit conducted
in accordance with generally accepted auditing standards, the objective of
which is the expression of an opinion regarding the financial statements taken
as a whole. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that should
be made to the accompanying financial statements for them to be in conformity
with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted auditing
standards, the consolidated balance sheet as of January 31, 1998, and the
related consolidated statements of income, shareholders' equity, and cash
flows for the year then ended (not presented herein); and in our report dated
February 20, 1998, we expressed an unqualified opinion on those consolidated
financial statements. In our opinion, the information set forth in the
accompanying condensed consolidated balance sheet as of January 31, 1998, is
fairly stated, in all material respects, in relation to the consolidated
balance sheet from which it has been derived.


                                              /s/  PRICEWATERHOUSECOOPERS LLP

                                              PRICEWATERHOUSECOOPERS LLP


Columbus, Ohio
August 12, 1998

                                       10
<PAGE>   11

Item 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND
         FINANCIAL CONDITION

RESULTS OF OPERATIONS

During the second quarter of 1998, net sales increased 6% to $874.7 million from
$826.6 million a year ago. Second quarter operating income of $124.9 million
increased 16% from last year's $107.5 million. Net income increased 21% to $73.6
million from $61.0 million in 1997. Earnings per share increased 21% to $.29 per
share compared to $.24 per share in 1997.

Second quarter highlights include the following:

     Victoria's Secret Stores operating margin and operating income were
     significantly higher on a comparable store sales increase of 2%. Victoria's
     Secret Catalogue sales increased 3%. Major lingerie introductions and the
     semi-annual sale were supported by national television advertising.

     Bath & Body Works, up against strong comparable store sales of 16% a year
     ago, delivered a comparable store sales increase of 3% and achieved a 30%
     increase in operating profits. New product collections and a strong sale
     event contributed to the sales and profit growth.

Sales for the twenty-six weeks ended August 1, 1998 of $1.646 billion increased
8% from sales of $1.531 billion for the same period last year. Operating income
increased 17% to $196.3 million from $167.8 million a year ago. Net income
increased 22% to $114.6 million from $93.9 million in 1997. Earnings per share
grew 22% to $.45 per share, compared to $.37 per share in 1997.




                                       11
<PAGE>   12

                                                         21
Financial Summary
- -----------------

The following summarized financial and statistical data compares the thirteen
week and twenty-six week periods ended August 1, 1998 to the comparable 1997
periods:

<TABLE>
<CAPTION>
                                                  SECOND QUARTER                                 YEAR - TO - DATE
                                     ------------------------------------------      ------------------------------------------
                                                                      CHANGE                                          CHANGE
                                                                       FROM                                            FROM
                                                                      PRIOR                                           PRIOR
                                        1998            1997           YEAR             1998           1997            YEAR
                                     ------------    -----------    -----------      ------------   ------------    -----------

<S>                                  <C>            <C>              <C>           <C>            <C>                <C>
NET SALES (MILLIONS):

Victoria's Secret Stores                    $413           $389             6%              $775           $714             9%

Victoria's Secret Catalogue                  202            196             3%               401            376             7%

Bath & Body Works                            254            212            20%               459            389            18%

Cacique*                                       -             22            N/M                 -             42            N/M

Other                                          6              8            N/M                11             10            N/M
                                     ------------    -----------    -----------      ------------   ------------    -----------

   Total Net Sales                          $875           $827             6%            $1,646         $1,531             8%
                                     ============    ===========    ===========      ============   ============    ===========

INCREASE IN COMPARABLE STORE SALES:

Victoria's Secret Stores                      2%            15%                               4%            11%

Bath & Body Works                             3%            16%                               1%            15%

Cacique*                                       -            11%                                -             8%
                                     ------------    -----------                     ------------   ------------

Total Comparable Store Sales                  2%            15%                               3%            12%
                                     ============    ===========                     ============   ============

*The Cacique business was closed effective January 31, 1998.

RETAIL SALES EXCLUDING CATALOGUE AND OTHER:

Retail sales increase
   attributable to net new and
   remodeled stores, excluding
    Cacique in 1998                           9%            16%                               9%            17%

Retail sales per average
   selling square foot                      $121           $118             3%              $227           $220             3%

Retail sales per average
   store (thousands)                        $375           $370             1%              $703           $688             2%

Average store size at end of
   quarter (selling square feet)           3,084          3,118            (1%)

Retail selling square feet at
end of quarter (thousands)                 5,549          5,360             4%
</TABLE>





                                       12
<PAGE>   13

<TABLE>
<CAPTION>
                                           SECOND QUARTER                 YEAR - TO - DATE
                                      --------------------------     ----------------------------

                                         1998           1997             1998            1997
                                      -----------    -----------     -------------    -----------

NUMBER OF STORES:

<S>                                        <C>            <C>               <C>            <C>  
Beginning of period                        1,757          1,656             1,710          1,609
   Opened                                     51             65               102            120
   Closed                                     (9)            (2)              (13)           (10)  *
                                      -----------    -----------     -------------    -----------

End of period                              1,799          1,719             1,799          1,719
                                      ===========    ===========     =============    ===========
</TABLE>

* Includes sale of four Penhaligon's stores in April 1997.


<TABLE>
<CAPTION>
                                                 Number of Stores                          Selling Sq. Ft. (thousands)
                                     ------------------------------------------     ------------------------------------------
                                                                     Change                                         Change
                                      August 1,      August 2,     From Prior        August 1,      August 2,     From Prior
                                        1998           1997           Year             1998           1997           Year
                                     ------------   ------------   ------------     ------------   ------------   ------------
<S>                                        <C>            <C>               <C>           <C>          <C>                <C>
Victoria's Secret Stores                     799            757             42            3,595        3,433              162
Bath & Body Works                          1,000            844            156            1,954        1,564              390
Cacique                                        -            118           (118)               -          363             (363)
                                     ------------   ------------   ------------     ------------   ------------   ------------
Total stores and selling
  square feet                              1,799          1,719             80            5,549        5,360              189
                                     ============   ============   ============     ============   ============   ============
</TABLE>

Net Sales
- ---------

Net sales for the second quarter of 1998 increased by 6% over the same period
last year, net of a 3% decline from the January 31, 1998 closing of Cacique. The
increase was primarily attributable to the net addition of 198 new stores. The
remaining increase came from a 2% increase in comparable store sales and a 3%
increase in catalogue net sales. Year-to-date sales increased 8% over the same
period in 1997, net of a 3% decline from the January 31, 1998 closing of
Cacique. The increase, excluding Cacique, was due to the net addition of new
stores, a 3% increase in comparable store sales and a 7% increase in catalogue
net sales.

Victoria's Secret Stores net sales for the second quarter of 1998 increased 6%
to $413 million from $389 million a year ago. The sales increase was primarily
attributable to the net addition of 42 new stores and 162,000 selling square
feet, a 5% increase in selling square feet over 1997. The balance of the
increase was from a 2% increase in comparable store sales for the quarter.

Bath & Body Works net sales for the second quarter of 1998 increased 20% to $254
million from $212 million a year ago. The sales increase was primarily
attributable to the net addition of 156 stores and 390,000 selling square feet,
a 25% increase in selling square feet over 1997. The balance of the increase was
from a 3% increase in comparable store sales for the quarter.

Victoria's Secret Catalogue net sales for the second quarter of 1998 increased
3% to $202 million from $196 million a year ago. This increase was primarily
attributable to an increase in catalogue circulation in the second quarter of
1998.

Gross Income
- ------------

Gross income, expressed as a percentage of net sales, increased to 38.4% for the
second quarter of 1998 from 34.2% for the same period in 1997. The increase was
primarily due to a 4.5% increase in merchandise margins offset by a .3% increase
in buying and occupancy costs, expressed as a percentage of net sales. The
increase in merchandise margins in the retail 


                                       13
<PAGE>   14

operations, expressed as a percentage of net sales, was due to higher retail
markups. This increase was especially significant at Victoria's Secret Stores
which also benefited from the continuation of strong sales increases in high
margin personal care products. The increase in buying and occupancy costs,
expressed as a percentage of net sales, resulted from an increase in catalogue
costs, primarily due to increased paper prices at Victoria's Secret Catalogue
and the accelerated depreciation expense to regularly remodel and refresh stores
at Victoria's Secret. These increases were reduced by the closing of Cacique
(the highest buying and occupancy business, expressed as a percentage of net
sales) and the growth of Bath & Body Works net sales as a percentage of the
Company to 29% from 26% in 1997. Bath & Body Works records lower buying and
occupancy costs due to smaller store size and higher sales productivity.

The 1998 year-to-date gross income percentage increased 3.5% to 36.9% in 1998
from 33.4% for the same period in 1997. The year-to-date increase was primarily
attributable to a 4.0% rate increase in merchandise margins offset by a .5%
increase in buying and occupancy costs, expressed as a percentage of net sales.
The increase in merchandise margins were the result of the same reasons
discussed above. The increase in buying and occupancy costs was primarily due to
an increase in paper usage and prices at Victoria's Secret Catalogue and the
accelerated depreciation expense to regularly remodel and refresh stores at
Victoria's Secret.

General, Administrative and Store Operating Expenses
- ----------------------------------------------------

General, administrative and store operating expenses, expressed as a percentage
of net sales, increased to 24.1% in the second quarter of 1998 from 21.2% for
the same period in 1997. The rate increase was primarily due to additional
national advertising incurred by Victoria's Secret. Increases were also funded
in brand building and other Company initiatives principally in information
technology, real estate and brand marketing. The positive impact of closing
Cacique was offset by the growth of Bath & Body Works net sales as a percentage
of the total Company to 29% from 26% in 1997. Bath & Body Works has historically
recorded higher than Company average general, administrative and store operating
expenses, expressed as a percentage of net sales, due to significantly smaller
stores and emphasis on point-of-sale marketing and sales floor coverage.

Year-to-date, general, administrative and store operating expenses, expressed as
a percentage of net sales, increased 2.6% to 25.0% from 22.4% in 1997 for the
same reasons discussed above.

Operating Income
- ----------------

Second quarter and year-to-date operating income, expressed as a percentage of
net sales, was 14.3% and 11.9% in 1998 compared to 13.0% and 11.0% in 1997,
respectively. The increase in gross income rate, expressed as a percentage of
net sales, more than offset the increase in general, administrative and store
operating expenses for both the second quarter and year-to-date.

Interest Expense and Other Income
- ---------------------------------

Interest expense was unchanged from $7.6 million in the second quarter of 1997
and $15.1 million for the year-to-date period in 1997. The interest expense is
primarily for the Company's $350 million long-term debt.

In the second quarter of 1998, the Company earned $5.4 million in other income
as compared to $1.8 million for the same period in 1997. Year-to-date, the
Company earned $9.8 million compared to $3.9 million in 1997. The increase is
attributable to interest earned on significantly higher average invested cash
balances managed through The Limited's centralized cash management system (see
Note 7).



                                       14
<PAGE>   15

FINANCIAL CONDITION

The Company's consolidated balance sheet as of August 1, 1998 provides evidence
of financial strength and flexibility. A more detailed discussion of liquidity,
capital resources and capital requirements follows.

Liquidity and Capital Resources
- -------------------------------

Cash provided from operating activities and cash funding from The Limited's
centralized cash management system provide the resources to support operations,
including projected growth, seasonal working capital requirements and capital
expenditures. A summary of the Company's working capital position and
capitalization follows (thousands):

<TABLE>
<CAPTION>
                                                                         August 1,           January 31,
                                                                           1998                 1998
                                                                     -----------------     ----------------

<S>                                                                          <C>                 <C>     
Working Capital                                                              $468,708            $463,123
                                                                     =================     ================

Capitalization:
    Long-term debt                                                           $350,000            $350,000
    Shareholders' equity                                                      568,226             560,795
                                                                     -----------------     ----------------

Total Capitalization                                                         $918,226            $910,795
                                                                     =================     ================
</TABLE>


Net cash provided from operating activities totaled $66.2 million for the
twenty-six weeks ended August 1, 1998 versus $43.0 million for the same period
in 1997. The change in net cash provided from operating activities for the
Company compared to last year is primarily the result of the reduction of paper
inventory at Victoria's Secret Catalogue and the increase in operating income,
partially offset by the cost incurred to close Cacique (see Note 8) and the
timing of inventory receipts.

Investing activities were for capital expenditures, which were primarily for new
and remodeled stores.

Financing activities included two quarterly cash dividend payments of $.14 per
share each and $179.9 million of net cash invested through The Limited's
centralized cash management system (see Note 7). The Company has previously
announced authorization by its Board of Directors to repurchase up to four
million shares of its common stock on the open market, specifically reserved to
cover shares needed for employee benefit plans. At August 1, 1998, the Company
had repurchased approximately two million shares for this program, and by the
end of August all four million shares were repurchased.

Capital Expenditures
- --------------------

The Company anticipates spending $120 to $140 million in 1998 for capital
expenditures, of which $90 to $100 million will be for new stores, the
relocation and expansion of existing stores and related improvements for the
retail business.

The Company intends to add approximately 516,000 selling square feet in 1998,
which will represent a 10% increase over year-end 1997. It is anticipated that
the increase will result from 


                                       15
<PAGE>   16

the addition of approximately 205 new stores and the remodeling/expansion of
approximately 50 stores. The Company expects that future capital expenditures
will be funded principally with cash from operations.

Information Systems and "Year 2000" Compliance
- ----------------------------------------------

The Company has completed a comprehensive review of its information systems and
is involved in an enterprise-wide program to update computer systems and
applications in preparation for the year 2000. The Company will incur internal
staff costs as well as outside consulting and other expenditures related to this
initiative. Total expenditures related to remediation, testing, conversion,
replacement and upgrading system applications are expected to range from $20 to
$25 million from 1997 through 2000. Of the total, approximately $9 to $11
million will be capital expenditures related to acquisition and implementation
of new package systems. The balance, approximately $11 to $14 million, will be
expenses associated with remediation and testing of existing systems. Total
incremental expenses, including depreciation and amortization of new package
systems, remediation to bring current systems into compliance and writing off
legacy systems are not expected to have a material impact on the Company's
financial condition in any year during the conversion process from 1997 through
2000.

The Company is attempting to contact vendors and others on whom it relies to
assure that their systems will be timely converted. However, there can be no
assurance that the systems of other companies on which the Company's systems
rely will be timely converted or that any such failure to convert by another
company would not have an adverse effect on the Company's systems. Furthermore,
no assurance can be given that any or all of the Company's systems are or will
be Year 2000 compliant, or that the ultimate costs required to address the Year
2000 issue or the impact of any failure to achieve substantial Year 2000
compliance will not have a material adverse effect on the Company's financial
condition.

Adoption of New Accounting Standards
- ------------------------------------

In March 1998, the Accounting Standards Executive Committee of the American
Institute of Certified Public Accountants issued Statement of Position ("SOP")
98-1, "Accounting for the Costs of Computer Software Developed or Obtained for
Internal Use." The SOP requires that certain external costs and internal payroll
and payroll related costs be capitalized during the application development and
implementation stages of a software development project and amortized over the
software's useful life. The SOP is effective in the first quarter of 1999.

Additionally, SOP 98-5, "Reporting on the Costs of Start-Up Activities," was
issued in April 1998. This SOP requires that entities expense start-up costs and
organization costs as they are incurred. The SOP is effective in the first
quarter of 1999 and the Company does not anticipate that this SOP will have an
adverse effect on the Company's reported results of operations.





                                       16
<PAGE>   17

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
- --------------------------------------------------------------------------------

The Company cautions that any forward-looking statements (as such term is
defined in the Private Securities Litigation Reform Act of 1995) contained in
this Report or made by management of the Company involve risks and uncertainties
and are subject to change based on various important factors. The following
factors, among others, in some cases have affected and in the future could
affect the Company's financial performance and actual results and could cause
actual results for 1998 and beyond to differ materially from those expressed or
implied in any such forward-looking statements: changes in consumer spending
patterns, consumer preferences and overall economic conditions, the impact of
competition and pricing, changes in weather patterns, political stability,
currency and exchange risks and changes in existing or potential duties, tariffs
or quotas, postal rate increases and charges, paper and printing costs,
availability of suitable store locations at appropriate terms, ability to
develop new merchandise and ability to hire and train associates.







                                       17
<PAGE>   18

                          PART II - OTHER INFORMATION

Item 1.  LEGAL PROCEEDINGS

         The Company is a defendant in a variety of lawsuits arising in the
         ordinary course of business.

         On November 13, 1997, the United States District Court for the Southern
         District of Ohio, Eastern Division, dismissed with prejudice an amended
         complaint previously transferred to that court by the United States
         District Court, Central District of California. The amended complaint,
         which had been filed against the Company, The Limited and certain of
         The Limited's other subsidiaries by the American Textile Manufacturers
         Institute ("ATMI"), a textile industry trade association, alleged that
         the defendants violated the federal False Claims Act by submitting
         false country of origin records to the U.S. Customs Service. On
         November 26, 1997, ATMI served a motion to alter or amend judgment and
         a motion to disqualify the presiding judge and to vacate the order of
         dismissal. The motion to disqualify was denied on December 22, 1997,
         but as a matter of his personal discretion, the presiding judge elected
         to recuse himself from further proceedings and this matter was
         transferred to another judge of the United States District Court for
         the Southern District of Ohio, Western Division. On May 21, 1998, this
         judge reaffirmed the earlier dismissal and denied all pending motions
         seeking to alter, amend or vacate the judgment that had been entered in
         favor of the Company. On June 5, 1998, ATMI filed a notice of appeal to
         the United States Court of Appeals for the Sixth Circuit.

         Although it is not possible to predict with certainty the eventual
         outcome of any litigation, in the opinion of management, the foregoing
         proceedings are not expected to have a material adverse effect on the
         Company's financial position or results of operations.

Item 5.  OTHER INFORMATION

         The Company's Certificate of Incorporation includes provisions relating
         to potential conflicts of interest that may arise between the Company
         and The Limited. Such provisions were adopted in light of the fact that
         the Company and The Limited and its subsidiaries are engaged in retail
         businesses and may pursue similar opportunities in the ordinary course
         of business. Among other things, these provisions generally eliminate
         the liability of directors and officers of the Company with respect to
         certain matters involving The Limited and its subsidiaries, including
         matters that may constitute corporate opportunities of The Limited, its
         subsidiaries or the Company. Any person purchasing or acquiring an
         interest in shares of capital stock of the Company will be deemed to
         have consented to such provisions relating to conflicts of interest and
         corporate opportunities, and such consent may restrict such person's
         ability to challenge transactions carried out in compliance with such
         provisions. Investors should review the Company's Certificate of
         Incorporation before making any investment in shares of the Company's
         capital stock.

Item 6.  EXHIBITS AND REPORTS ON FORM 8-K

(a)      Exhibits
         --------

          3.      Articles of Incorporation and Bylaws.

                  3.1      Amended and Restated Certificate of Incorporation of
                           the Company incorporated by reference to Exhibit 3.1
                           to the Company's Quarterly Report on Form 10-Q for
                           the quarter ended October 28, 1995.


                                       18
<PAGE>   19

                  3.2      Bylaws of the Company incorporated by reference to
                           Exhibit 3.2 to the Company's Quarterly Report on Form
                           10-Q for the quarter ended October 28, 1995.

          4.      Instruments Defining the Rights of Security Holders.

                  4.1      Specimen Certificate of Class A Common Stock of the
                           Company incorporated by reference to Exhibit 4.1 to
                           the Company's Registration Statement on Form S-1
                           (File No. 33-92568) (the "Form S-1").

                  4.2      Certificate of Incorporation of The Limited, Inc.
                           incorporated by reference to Exhibit 4.2 to the
                           Company's Form S-1.

                  4.3      Bylaws of The Limited, Inc. incorporated by reference
                           to Exhibit 4.3 to the Company's Form S-1.

          10.     Material Contracts.

                  10.1     Intimate Brands, Inc. 1995 Stock Option and
                           Performance Incentive Plan incorporated by reference
                           to Exhibit B to the Company's Proxy Statement dated
                           April 14, 1997.

                  10.2     Intimate Brands, Inc. Incentive Compensation
                           Performance Plan incorporated by reference to Exhibit
                           A to the Company's Proxy Statement dated April 14,
                           1997.

                  10.3     Intimate Brands, Inc. 1995 Stock Option and
                           Performance Incentive Plan for Non-Associate
                           Directors incorporated by reference to Exhibit 4.3 to
                           the Company's Registration Statement on Form S-8
                           (File No. 333-04923).

                  10.4     Corporate Agreement by Intimate Brands, Inc. and The
                           Limited, Inc., dated October 23, 1995 incorporated by
                           reference to Exhibit 10.4 to the Company's Quarterly
                           Report on Form 10-Q for the quarter ended October 28,
                           1995.

                  10.5     Tax Sharing Agreement by Intimate Brands, Inc. and
                           The Limited, Inc., dated October 23, 1995
                           incorporated by reference to Exhibit 10.5 to the
                           Company's Quarterly Report on Form 10-Q for the
                           quarter ended October 28, 1995.

                  10.6     Services Agreement by Intimate Brands, Inc. and The
                           Limited, Inc., dated October 23, 1995 incorporated by
                           reference to Exhibit 10.1 to the Company's Quarterly
                           Report on Form 10-Q for the quarter ended October 28,
                           1995.

                  10.9     Employment agreement by and between Intimate Brands,
                           Inc. and Cynthia A. Fields dated as of May 20, 1998
                           with exhibits.

                  10.17    Employment agreement by and between Intimate Brands,
                           Inc. and Grace A. Nichols dated as of May 20, 1998
                           with exhibits.

                  10.18    Employment agreement by and between Intimate Brands,
                           Inc. and Beth M. Pritchard dated as of May 20, 1998
                           with exhibits.



                                       19
<PAGE>   20

         15.      Letter re: Unaudited Interim Financial Information to
                  Securities and Exchange Commission re: Incorporation of
                  Independent Accountants' Report.

         27.      Financial Data Schedule.


(b)      Reports on Form 8-K.
         -------------------

         None.





                                       20
<PAGE>   21

                                    SIGNATURE
                                    ---------


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       INTIMATE BRANDS, INC.
                                           (Registrant)



                                       By  /S/  Philip E. Mallott
                                           --------------------------
                                           Philip E. Mallott,
                                           Chief Financial Officer*


Date:   September 14, 1998

- ----------------------------------------

* Mr. Mallott is the principal financial officer and has been duly authorized to
sign on behalf of the Registrant.




                                       21
<PAGE>   22


                                  EXHIBIT INDEX
                                  -------------



      Exhibit No.       Document
      ----------        --------

         10.9           Employment agreement by and between Intimate
                        Brands, Inc. and Cynthia A. Fields dated as of May
                        20, 1998 with exhibits.

         10.17          Employment agreement by and between Intimate
                        Brands, Inc. and Grace A. Nichols dated as of May
                        20, 1998 with exhibits.

         10.18          Employment agreement by and between Intimate
                        Brands, Inc. and Beth M. Pritchard dated as of May
                        20, 1998 with exhibits.

         15             Letter re: Unaudited Interim Financial Information
                        to Securities and Exchange Commission re:
                        Incorporation of Independent Accountants' Report.

         27             Financial Data Schedule.



<PAGE>   1
                                                                    EXHIBIT 10.9
                                                                    ------------
                                                                                
                              EMPLOYMENT AGREEMENT


                THIS AGREEMENT is entered into as of May 20, 1997, by and
between Victoria's Secret Catalogue, New York, Inc. and Intimate Brands Inc. a
Delaware corporation (the "Company"), and Cynthia A. Fields (the "Executive")
(hereinafter collectively referred to as "the parties").

                WHEREAS, the Executive has heretofore been employed as President
and Chief Executive Officer - Victoria's Secret Catalogue, and is experienced in
all phases of its business and possesses an intimate knowledge of the business
and affairs of the Company and its policies, procedures, methods and personnel;
and

                WHEREAS, the Company has determined that it is essential and in
its best interests to retain the services of key management personnel and to
ensure their continued dedication and efforts; and

                WHEREAS, the Compensation Committee of the Board of Directors of
the Company (the "Board") has determined that it is in the best interest of the
Company to secure the continued services and employment of the Executive and the
Executive is willing to render such services on the terms and conditions set
forth herein.

                NOW, THEREFORE, in consideration of the foregoing and the
respective agreements of the parties contained herein, the parties hereby agree
as follows:

                1. Term. The initial term of employment under this Agreement
shall be for the period commencing on the date hereof (the "Commencement Date")
and ending on the sixth anniversary of the Commencement Date (the "Initial
Term"); provided, however, that upon the expiration of the Initial Term, this
Agreement shall be automatically extended for a period of one year, unless
either the Company or the Executive shall have given written notice to the other
at least ninety (90) days prior thereto that the term of this Agreement shall
not be so extended.

                2. Employment.

                        (a) Position. The Executive shall be employed as the
President and Chief Executive Officer - Victoria's Secret Catalogue, or such
other position of reasonably comparable or greater status and responsibilities
as may be determined by the Board with any division, subsidiary or affiliate of
the Company. The Executive shall perform the duties, undertake the
responsibilities and exercise the authority customarily performed, undertaken
and exercised by persons employed in a similar executive capacity. The Executive
shall report to Leslie H. Wexner or his successor.

                        (b) Obligations. The Executive agrees to devote her full
business time and attention to the business and affairs of the Company. The
foregoing, however, shall not 


<PAGE>   2



preclude the Executive from serving on corporate, civil or charitable boards or
committees or managing personal investments, so long as such activities do not
interfere with the performance of the Executive's responsibilities hereunder.

                3. Base Salary. The Company agrees to pay or cause to be paid to
the Executive during the term of this Agreement a base salary at the rate of
$625,000. This base salary will be subject to annual review and may be increased
from time to time by the Board considering factors such as the executive's
responsibilities, compensation of similar executives within the company and in
other companies, performance of the executive and other pertinent factors
(hereinafter referred to as the "Base Salary"). Such Base Salary shall be
payable in accordance with the Company's customary practices applicable to its
executives.

                4. Equity Compensation. The Company shall grant to the Executive
rights to receive 250,000 shares of the Company's common stock and options to
acquire 500,000 shares of the Company's common stock pursuant to the terms of
the agreements attached hereto as Exhibits A and B.

                5. Employee Benefits. The Executive shall be entitled to
participate in all employee benefit plans, practices and programs maintained by
the Company and made available to senior executives generally and as may be in
effect from time to time. The Executive's participation in such plans, practices
and programs shall be on the same basis and terms as are applicable to senior
executives of the Company generally.

                6. Bonus. The Executive shall be entitled to participate in the
Company's applicable incentive compensation plan on such terms and conditions as
may be determined from time to time by the Board.

                7. Other Benefits.

                        (a) Life Insurance.

                                (1) During the term of the Agreement, the
Company shall maintain term life insurance coverage on the life of the Executive
in the amount of $5,000,000, the proceeds of which shall be payable to the
beneficiary or beneficiaries designated by the Executive. The Executive agrees
to undergo any reasonable physical examination and other procedures as may be
necessary to maintain such policy.

                                (2) During the term of this Agreement, the
Company shall be entitled to maintain a "key person" term life insurance policy
on the life of the Executive, the proceeds of which shall be payable to the
Company or its designees. The Executive agrees to undergo any reasonable
physical examination and other procedures as may be necessary to maintain such
policy.

                        (b) Expenses. Subject to applicable Company policies,
the Executive shall be entitled to receive prompt reimbursement of all expenses
reasonably incurred by her in 


<PAGE>   3



connection with the performance of her duties hereunder or for promoting,
pursuing or otherwise furthering the business or interests of the Company.

                        (c) Office and Facilities. The Executive shall be
provided with an appropriate office and with such secretarial and other support
facilities as are commensurate with the Executive's status with the Company and
adequate for the performance of those duties hereunder.

                8. Vacation. The Executive shall be entitled to annual vacation
in accordance with the policies as periodically established by the Board for
similarly situated executives of the Company.

                9. Termination. The Executive's employment hereunder may be
terminated under the following circumstances:

                        (a) Disability. The Company shall be entitled to
terminate the Executive's employment after having established the Executive's
Disability. For purposes of this Agreement, "Disability" means a physical or
mental infirmity which impairs the Executive's ability to substantially perform
those duties under this Agreement for a period of at least six (6) months in any
12 month calendar period as determined in accordance with the The Limited, Inc.
Long-Term Disability Plan.

                        (b) Cause. The Company shall be entitled to terminate
the Executive's employment for "Cause" without prior written notice. For
purposes of this Agreement, "Cause" shall mean that the Executive (1) willfully
failed to perform those duties with the Company (other than a failure resulting
from the Executive's incapacity due to physical or mental illness); or (2) has
plead "guilty" or "no contest" to or has been convicted of an act which is
defined as a felony under federal or state law; or (3) engaged in willful
misconduct in bad faith which could reasonably be expected to materially harm
the Company's business or its reputation.

                        The Executive shall be given written notice by the Board
of termination for Cause, such notice to state in detail the particular act or
acts or failure or failures to act that constitute the grounds on which the
proposed termination for Cause is based. The Executive shall be entitled to a
hearing before the Board or a committee thereof established for such purpose and
to be accompanied by legal counsel. Such hearing shall be held within 15 days of
notice to the Company by the Executive, provided the Executive requests such
hearing within 30 days of the written notice from the Board of the termination
for Cause.

                        (c) Termination by the Executive. The Executive may
terminate employment hereunder for "Good Reason" by delivering to the Company
(1) a Preliminary Notice of Good Reason (as defined below), and (2) not earlier
than thirty (30) days from the delivery of such Preliminary Notice, a Notice of
Termination. For purposes of this Agreement, "Good Reason" means (i) the failure
to continue the Executive as President and Chief Executive Officer - Victoria's
Secret Catalogue or such other capacity as contemplated by Section 2 hereof;
(ii) the assignment to the Executive of any duties materially inconsistent the




<PAGE>   4



Executive's positions, duties, authority, responsibilities and reporting
requirements as set forth in Section 2 hereof; (iii) a reduction in or a
material delay in payment of the Executive's total cash compensation and
benefits from those required to be provided in accordance with the provisions of
this Agreement; (iv) the Company, the Board or any person controlling the
Company requires the Executive to be based outside of the United States, other
than on travel reasonably required to carry out the Executive's obligations
under the Agreement or (v) the failure of the Company to obtain the assumption
in writing of its obligation to perform this Agreement by any successor to all
or substantially all of the assets of the Company within 15 days after a merger,
consolidation, sale or similar transaction; provided, however, that "Good
Reason" shall not include (A) acts not taken in bad faith which are cured by the
Company in all respects not later than thirty (30) days from the date of receipt
by the Company of a written notice from the Executive identifying in reasonable
detail the act or acts constituting "Good Reason" (a "Preliminary Notice of Good
Reason") or (B) acts taken by the Company by reason of the Executive's physical
or mental infirmity which impairs the Executive's ability to substantially
perform the duties under this Agreement. A Preliminary Notice of Good Reason
shall not, by itself, constitute a Notice of Termination.

                        (d) Notice of Termination. Subject to Section 9(b), any
purported termination by the Company or by the Executive shall be communicated
by a written Notice of Termination to the other two weeks prior to the
Termination Date (as defined below). For purposes of this Agreement, a "Notice
of Termination" shall mean a notice which indicates the specific termination
provision in this Agreement relied upon and shall set forth in reasonable detail
the facts and circumstances claimed to provide a basis for termination of the
Executive's employment under the provision so indicated. For purposes of this
Agreement, no such purported termination of employment shall be effective
without such Notice of Termination.

                        (e) Termination Date, Etc. "Termination Date" shall mean
in the case of the Executive's death, the date of death, or in all other cases,
the date specified in the Notice of Termination; provided, however, that if the
Executive's employment is terminated by the Company due to Disability, the date
specified in the Notice of Termination shall be at least thirty (30) days from
the date the Notice of Termination is given to the Executive.

                10. Compensation Upon Termination.

                        (a) If during the term of this Agreement (including any
extensions thereof), the Executive's employment is terminated by the Company for
Cause, by reason of the Executive's death or if the Executive gives written
notice not to extend the term of this Agreement, the Company's sole obligation
hereunder shall be to pay the Executive the following amounts earned hereunder
but not paid as of the Termination Date: (i) Base Salary, (ii) reimbursement for
any and all monies advanced or expenses incurred pursuant to Section 7(b)
through the Termination Date, and (iii) any earned compensation which the
Executive had previously deferred (including any interest earned or credited
thereon) (collectively, "Accrued Compensation"), provided, however, that if the
Executive gives such written notice not to extend, the Company shall continue to
pay the premiums provided for in Section 7(a)(1)




<PAGE>   5



through the end of the calendar year in which the Executive's termination
occurs. The Executive's entitlement to any other benefits shall be determined in
accordance with the Company's employee benefit plans then in effect.

                        (b) If the Executive's employment is terminated by the
Company other than for Cause or by the Executive for Good Reason, the Company's
sole obligation hereunder shall be as follows:

                                (i) the Company shall pay the Executive the
                Accrued Compensation;

                                (ii) the Company shall continue to pay the
                Executive the Base Salary for a period of one (1) year following
                the Termination Date; and

                                (iii) the Company shall continue to pay the
                premiums provided for in Section 7(a)(1) hereof through the end
                of the calendar year in which such termination occurs.

                        (c) If the Executive's employment is terminated by the
Company by reason of the Executive's Disability, the Company's sole obligation
hereunder shall be as follows:

                                (i) the Company shall pay the Executive the
                Accrued Compensation;

                                (ii) the Company shall continue to pay the
                Executive 100% of the Base Salary for the first twelve months
                following the Termination Date, 80% of the Base Salary for the
                second twelve months following the Termination Date, and 60% of
                the Base Salary for the third twelve months following the
                Termination Date; provided, however, that such Base Salary shall
                be reduced by the amount of any benefits the Executive receives
                by reason of her Disability under the Company's relevant
                disability plan or plans; and

                                (iii) if the Executive is disabled beyond
                thirty-six (36) months, the Company shall continue to pay the
                Executive 60% of Base Salary up to a maximum of $250,000 per
                year for the period of the Executive's Disability, as defined in
                the Company's relevant disability plans; provided, however, that
                such payments shall be reduced by the amount of any benefits the
                Executive receives by reason of her Disability under the
                Company's relevant disability plan or plans; and

                                (iv) the Company shall continue to pay the
                premiums provided for in Section 7(a)(1) hereof through the end
                of the calendar year in which such termination occurs.



<PAGE>   6



                        (d) If the Executive's employment is terminated by
reason of the Company's written notice to the Executive of its decision not to
extend the term of this Agreement as contemplated in Section 1 hereof, the
Company's sole obligation hereunder shall be as follows:

                                (i) the Company shall pay the Executive the
                Accrued Compensation;

                                (ii) the Company shall continue to pay the
                Executive the Base Salary for a period of one (1) year following
                the expiration of such term; and

                                (iii) the Company shall continue to pay the
                premiums provided for in Section 7(a)(1) hereof through the end
                of the calendar year in which the Executive's termination
                occurs.

                        (e) During the period the Executive is receiving salary
continuation pursuant to Section 10(b)(ii), 10(c)(ii) or 10(d)(ii) hereof, the
Company shall, at its expense, provide to the Executive and the Executive's
beneficiaries medical and dental benefits substantially similar in the aggregate
to those provided to the Executive immediately prior to the date of the
Executive's termination of employment; provided, however, that the Company's
obligation with respect to the foregoing benefits shall be reduced to the extent
that the Executive or the Executive's beneficiaries obtains any such benefits
pursuant to a subsequent employer's benefit plans.

                        (f) The Executive shall not be required to mitigate the
amount of any payment provided for in this Agreement by seeking other employment
or otherwise and no such payment shall be offset or reduced by the amount of any
compensation provided to the Executive in any subsequent employment.

                11. Employee Covenants.

                        (a) Unauthorized Disclosure. The Executive shall not,
during the term of this Agreement and thereafter, make any Unauthorized
Disclosure. For purposes of this Agreement, "Unauthorized Disclosure" shall mean
disclosure by the Executive without the prior written consent of the Board to
any person, other than an employee of the Company or a person to whom disclosure
is reasonably necessary or appropriate in connection with the performance by the
Executive of duties as an executive of the Company or as may be legally
required, of any information relating to the business or prospects of the
Company (including, but not limited to, any confidential information with
respect to any of the Company's customers, products, methods of distribution,
strategies, business and marketing plans and business policies and practices);
provided, however, that such term shall not include the use or disclosure by the
Executive, without consent, of any information known generally to the public
(other than as a result of disclosure by the Executive in violation of this
Section 11(a)). This confidentiality covenant has no temporal, geographical or
territorial restriction.



<PAGE>   7



                        (b) Non-Competition. During the Non-Competition Period
described below, the Executive shall not, directly or indirectly, without the
prior written consent of the Company, own, manage, operate, join, control, be
employed by, consult with or participate in the ownership, management, operation
or control of, or be connected with (as a stockholder, partner, or otherwise),
any business, individual, partner, firm, corporation, or other entity that
competes, directly or indirectly, with the Company or any division, subsidiary
or affiliate of the Company; provided, however, that the "beneficial ownership"
by the Executive after termination of employment with the Company, either
individually or as a member of a "group," as such terms are used in Rule 13d of
the General Rules and Regulations under the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), of not more than two percent (2%) of the voting
stock of any publicly held corporation shall not be a violation of Section 11 of
this Agreement.

                        The "Non-Competition Period" means the period the
Executive is employed by the Company plus one (1) year from the Termination Date
if the Executive's employment is terminated (i) by the Company for any reason,
(ii) by the Executive for any reason, or (iii) by reason of either the Company's
or the Executive's decision not to extend the term of this Agreement as
contemplated by Section 1 hereof.

                        (c) Non-Solicitation. During the No-Raid Period
described below, the Executive shall not, either directly or indirectly, alone
or in conjunction with another party, interfere with or harm, or attempt to
interfere with or harm, the relationship of the Company, its subsidiaries and/or
affiliates, with any person who at any time was an employee, customer or
supplier of the Company, its subsidiaries and/or affiliates or otherwise had a
business relationship with the Company, its subsidiaries and/or affiliates.

                The "No-Raid Period" means the period the Executive is employed
by the Company plus one (1) year from the Termination Date if the Executive's
employment is terminated (i) by the Company for any reason except by reason of
the Executive's Disability, (ii) by the Executive for any reason, or (iii) by
reason of either the Company's or the Executive's decision not to extend the
term of this Agreement as contemplated by Section 1 hereof.

                        (d) Remedies. The Executive agrees that any breach of
the terms of this Section 11 would result in irreparable injury and damage to
the Company for which the Company would have no adequate remedy at law; the
Executive therefore also agrees that in the event of said breach or any threat
of breach, the Company shall be entitled to an immediate injunction and
restraining order to prevent such breach and/or threatened breach and/or
continued breach by the Executive and/or any and all persons and/or entities
acting for and/or with the Executive, without having to prove damages, and to
all costs and expenses, including reasonable attorneys' fees and costs, in
addition to any other remedies to which the Company may be entitled at law or in
equity. The terms of this paragraph shall not prevent the Company from pursuing
any other available remedies for any breach or threatened breach hereof,
including but not limited to the recovery of damages from the Executive. The
Executive and




<PAGE>   8



the Company further agree that the provisions of the covenants not to compete
and solicit are reasonable and that the Company would not have entered into this
Agreement but for the inclusion of such covenants herein. Should a court
determine, however, that any provision of the covenants is unreasonable, either
in period of time, geographical area, or otherwise, the parties hereto agree
that the covenant should be interpreted and enforced to the maximum extent which
such court or arbitrator deems reasonable.

                        The provisions of this Section 11 shall survive any
termination of this Agreement, and the existence of any claim or cause of action
by the Executive against the Company, whether predicated on this Agreement or
otherwise, shall not constitute a defense to the enforcement by the Company of
the covenants and agreements of this Section 11; provided, however, that this
paragraph shall not, in and of itself, preclude the Executive from defending
herself against the enforceability of the covenants and agreements of this
Section 11.

                12. Limitation of Payments.

                        (a) Gross-Up Payment. In the event it shall be
determined that any payment or distribution of any type to or for the benefit of
the Executive, by the Company, any of its affiliates, any Person who acquires
ownership or effective control of the Company or ownership of a substantial
portion of the Company's assets (within the meaning of Section 280G of the
Internal Revenue Code of 1986, as amended (the "Code"), and the regulations
thereunder) or any affiliate of such Person, whether paid or payable or
distributed or distributable pursuant to the terms of this Agreement or
otherwise (the "Total Payments"), would be subject to the excise tax imposed by
Section 4999 of the Code or any interest or penalties with respect to such
excise tax (such excise tax, together with any such interest and penalties, are
collectively referred to as the "Excise Tax"), then the Executive shall be
entitled to receive an additional payment (a "Gross-Up Payment") in an amount
such that after payment by the Executive of all taxes (including any interest or
penalties imposed with respect to such taxes), including any Excise Tax, imposed
upon the Gross-Up Payment, the Executive retains an amount of the Gross-Up
Payment equal to the Excise Tax imposed upon the Total Payments (not including
any Gross-Up Payment).

                        (b) All determinations as to whether any of the Total
Payments are "parachute payments" (within the meaning of Section 280G of the
Code), whether a Gross-Up Payment is required, the amount of such Gross-Up
Payment and any amounts relevant to the last sentence of Subsection 12(a), shall
be made by an independent accounting firm selected by the Company from among the
largest six accounting firms in the United States (the "Accounting Firm"). The
Accounting Firm shall provide its determination (the "Determination"), together
with detailed supporting calculations regarding the amount of any Gross-Up
Payment and any other relevant matter, both to the Company and the Executive
within five (5) days of the Termination Date, if applicable, or such earlier
time as is requested by the Company or the Executive (if the Executive
reasonably believes that any of the Total Payments may be subject to the Excise
Tax). Any determination by the Accounting Firm shall be binding upon the Company
and the Executive. As a result of uncertainty in the 




<PAGE>   9



application of Section 4999 of the Code at the time of the initial determination
by the Accounting Firm hereunder, it is possible that the Company should have
made Gross-Up Payments ("Underpayment"), or that Gross-Up Payments will have
been made by the Company which should not have been made ("Overpayments"). In
either such event, the Accounting Firm shall determine the amount of the
Underpayment or Overpayment that has occurred. In the case of an Underpayment,
the amount of such Underpayment shall be promptly paid by the Company to or for
the benefit of the Executive. In the case of an Overpayment, the Executive
shall, at the direction and expense of the Company, take such steps as are
reasonably necessary (including the filing of returns and claims for refund),
follow reasonable instructions from, and procedures established by, the Company,
and otherwise reasonably cooperate with the Company to correct such Overpayment.

                        (c) As a result of uncertainty in the application of
Section 4999 of the Code at the time of the initial determination by the
Accounting Firm hereunder, it is possible that the Company should have made
Gross-Up Payments ("Underpayment"), or that Gross-Up Payments will have been
made by the Company which should not have been made ("Overpayments"). In either
such event, the Accounting Firm shall determine the amount of the Underpayment
or Overpayment that has occurred. In the case of an Underpayment, the amount of
such Underpayment shall be promptly paid by the Company to or for the benefit of
the Executive. In the case of an Overpayment, the Executive shall, at the
direction and expense of the Company, take such steps as are reasonably
necessary (including the filing of returns and claims for refund), follow
reasonable instructions from, and procedures established by, the Company, and
otherwise reasonably cooperate with the Company to correct such Overpayment.

                13. Employee Representation. The Executive expressly represents
and warrants to the Company that the Executive is not a party to any contract or
agreement and is not otherwise obligated in any way, and is not subject to any
rules or regulations, whether governmentally imposed or otherwise, which will or
may restrict in any way the Executive's ability to fully perform the Executive's
duties and responsibilities under this Agreement.

                14. Successors and Assigns.

                        (a) This Agreement shall be binding upon and shall inure
to the benefit of the Company, its successors and assigns and the Company shall
require any successor or assign to expressly assume and agree to perform this
Agreement in the same manner and to the same extent that the Company would be
required to perform it if no such succession or assignment had taken place. The
term "the Company" as used herein shall include any such successors and assigns
to the Company's business and/or assets. The term "successors and assigns" as
used herein shall mean a corporation or other entity acquiring or otherwise
succeeding to, directly or indirectly, all or substantially all the assets and
business of the Company (including this Agreement) whether by operation of law
or otherwise.



<PAGE>   10



                        (b) Neither this Agreement nor any right or interest
hereunder shall be assignable or transferable by the Executive, the Executive's
beneficiaries or legal representatives, except by will or by the laws of descent
and distribution. This Agreement shall inure to the benefit of and be
enforceable by the Executive's legal personal representative.

                15. Arbitration. Except with respect to the remedies set forth
in Section 11(d) hereof, if in the event of any controversy or claim between the
Company or any of its affiliates and the Executive arising out of or relating to
this Agreement, either party delivers to the other party a written demand for
arbitration of a controversy or claim then such claim or controversy shall be
submitted to binding arbitration. The binding arbitration shall be administered
by the American Arbitration Association under its Commercial Arbitration Rules.
The arbitration shall take place in Columbus, Ohio. Each of the Company and the
Executive shall appoint one person to act as an arbitrator, and a third
arbitrator shall be chosen by the first two arbitrators (such three arbitrators,
the "Panel"). The Panel shall have no authority to award punitive damages
against the Company or the Executive. The arbitrator shall have no authority to
add to, alter, amend or refuse to enforce any portion of the disputed
agreements. The Company and the Executive each waive any right to a jury trial
or to petition for stay in any action or proceeding of any kind arising out of
or relating to this Agreement.

                16. Notice. For the purposes of this Agreement, notices and all
other communications provided for in the Agreement (including the Notice of
Termination) shall be in writing and shall be deemed to have been duly given
when personally delivered or sent by registered or certified mail, return
receipt requested, postage prepaid, or upon receipt if overnight delivery
service or facsimile is used, addressed as follows:



To the Executive:
- -----------------

                 Cynthia A. Fields
                 xxxxxxxxxxxxxxxxx
                 xxxxxxxxxxxxxxxxx

To the Company:
- ---------------

                 Intimate Brands, Inc.
                 3 Limited Parkway
                 Columbus, Ohio  43230
                 Attn: Secretary



                17. Settlement of Claims. The Company's obligation to make the
payments provided for in this Agreement and otherwise to perform its obligations
hereunder shall not be affected by any circumstances, including, without
limitation, any set-off, counterclaim,



<PAGE>   11



recoupment, defense or other right which the Company may have against the
Executive or others.

                18. Miscellaneous. No provision of this Agreement may be
modified, waived or discharged unless such waiver, modification or discharge is
agreed to in writing and signed by the Executive and the Company. No waiver by
either party hereto at any time of any breach by the other party hereto of, or
compliance with, any condition or provision of this Agreement to be performed by
such other party shall be deemed a waiver of similar or dissimilar provisions or
conditions at the same or at any prior or subsequent time. No agreement or
representations, oral or otherwise, express or implied, with respect to the
subject matter hereof have been made by either party which are not expressly set
forth in this Agreement.

                19. Governing Law. This Agreement shall be governed by and
construed and enforced in accordance with the laws of the State of Ohio without
giving effect to the conflict of law principles thereof.

                20. Severability. The provisions of this Agreement shall be
deemed severable and the invalidity or unenforceability of any provision shall
not affect the validity or enforceability of the other provisions hereof.

                22. Entire Agreement. This Agreement constitutes the entire
agreement between the parties hereto with respect to the subject matter hereof
and supersedes all prior agreements, if any, understandings and arrangements,
oral or written, between the parties hereto with respect to the subject matter
hereof.

                IN WITNESS WHEREOF, the Company has caused this Agreement to be
executed by its duly authorized officer and the Executive has executed this
Agreement as of the day and year first above written.

                                           INTIMATE BRANDS, INC.





                                           By: /s/ LESLIE H. WEXNER
                                              -------------------------
                                           Name:  Leslie H. Wexner
                                           Title: Chairman of the Board

                                            /s/ CYNTHIA A. FIELDS
                                           ----------------------------
                                           Cynthia A. Fields



<PAGE>   12




=============== [LOGO OF INTIMATE BRANDS, INC. APPEARS HERE] ===================

                             S T O C K    A W A R D

                             STOCK OPTION AGREEMENT
                           ACKNOWLEDGEMENT OF RECEIPT

This Stock Option Agreement is entered into by and between Intimate Brands, Inc.
(the "Company"), and the associate of the Company whose name appears below (the
"Associate") in order to set forth the terms and conditions of Options granted
to the Associate under Intimate Brands, Inc. 1995 Stock Option and Performance
Incentive Plan (1997 Restatement) (the "Plan").

                        Associate's Name:  CYNTHIA A. FIELDS

                        Division:          VICTORIA'S SECRET CATALOGUE

                        Social Security #:

                        Address:




<TABLE>
<CAPTION>
                                      Date      Expiration   Number of     Option          Exercise Schedule
     Plan Name                      of Grant       Date       Shares        Price         Date         Shares
- --------------------                --------    ----------   ---------     --------    -----------------------
<S>                                <C>          <C>          <C>          <C>          <C>            <C>
1995 NQ PLAN (97 RESTATEMENT)       05/20/97     05/21/07     488,754      $20.3750     05/20/98        50,000
                                                                                        05/20/99        50,000
                                                                                        05/20/00        50,000
                                                                                        05/20/01        73,568
                                                                                        05/20/02        95,093
                                                                                        05/20/03       170,093
1995 ISO PLAN (97 RESTATEMENT)      05/20/97     05/21/07      11,246      $20.3750     05/20/01         1,432
                                                                                        05/20/02         4,907
                                                                                        05/20/03         4,907
</TABLE>


Subject to the attached Terms and Conditions and the terms of the Plan, which
are incorporated herein by reference, the Company hereby grants to the Associate
Options to purchase shares of Common Stock of the Company, as outlined above.

The Company and the Associate have executed this Agreement as of the Date of
Grant set forth above.


              INTIMATE BRANDS, INC.                         ASSOCIATE

           By: /s/ LESLIE H. WEXNER                        /s/ CYNTHIA A. FIELDS
              ------------------------------               ---------------------
              Leslie H. Wexner, Chairman


               Please return one signed copy of this agreement to
                                The Limited, Inc.
                              Three Limited Parkway
                               Columbus, OH 43230
                                  614-415-7000


<PAGE>   13




=============== [LOGO OF INTIMATE BRANDS, INC. APPEARS HERE] ===================

                             S T O C K    A W A R D

                           RESTRICTED STOCK AGREEMENT
                           ACKNOWLEDGEMENT OF RECEIPT

This Restricted Stock Agreement is entered into by and between Intimate Brands,
Inc. (the "Company"), and the associate or director of the Company whose name
appears below (the "Associate") in order to set forth the terms and conditions
of a Restricted Stock Award granted to the Associate under Intimate Brands, Inc.
1995 Stock Option and Performance Incentive Plan (1997 Restatement) ("the
Plan").

                   Associate's Name:   CYNTHIA A. FIELDS

                   Division:           VICTORIA'S SECRET CATALOGUE

                   Social Security #:

                   Address:



                                   Date      Number of     Vesting Schedule*
           Plan Name             of Grant     Shares       Date       Shares
- -----------------------------    --------    ---------   ---------------------
95 RESTRICTED (97 RESTATEMENT)   05/20/97     250,000    05/20/98       25,000
                                                         05/20/99       25,000
                                                         05/20/00       25,000
                                                         05/20/01       37,500
                                                         05/20/02       50,000
                                                         05/20/03       87,500


* If employment is terminated by the Company other than for Cause or by the
Associate for Good Reason, vesting will be at 16% for each full year following
the date of grant for the first five years, and 20% for the sixth year (offset
by any shares previously vested under the normal schedule).

Subject to the attached Terms and Conditions of this Agreement and the terms of
the Plan, which are incorporated herein by reference, the Company hereby grants
to the Associate Restricted shares, as outlined above.

The Company and the Associate have executed this Agreement as of the Date of
Grant set forth above.

           INTIMATE BRANDS, INC.                          ASSOCIATE

           By: /s/ LESLIE H. WEXNER                       /s/ CYNTHIA A. FIELDS
              ------------------------------              ----------------------
              Leslie H. Wexner, Chairman



This Restricted Stock Agreement is granted and the 5/20/98 vesting segment of
the award will be earned based on achieving a x% increase in the sales growth
for Intimate Brands, Inc. in the Fall season of 1997 over the Fall season of
1996. Further, the balance of the award will be earned and vest as outlined in
the above schedule based on achieving a x% increase in sales growth for Intimate
Brands, Inc. for the 1998 fiscal year over the 1997 fiscal year.

               Please return one signed copy of this agreement to
                                The Limited, Inc.
                              Three Limited Parkway
                               Columbus, OH 43230
                                  614-415-7000



<PAGE>   1
                                                                   EXHIBIT 10.17
                                                                   -------------

                              EMPLOYMENT AGREEMENT


                THIS AGREEMENT is entered into as of May 20, 1997, by and
between Victoria's Secret Stores, Inc. and Intimate Brands Inc. a Delaware
corporation (the "Company"), and Grace A. Nichols (the "Executive") (hereinafter
collectively referred to as "the parties").

                WHEREAS, the Executive has heretofore been employed as President
and Chief Executive Officer - Victoria's Secret Stores, and is experienced in
all phases of its business and possesses an intimate knowledge of the business
and affairs of the Company and its policies, procedures, methods and personnel;
and

                WHEREAS, the Company has determined that it is essential and in
its best interests to retain the services of key management personnel and to
ensure their continued dedication and efforts; and

                WHEREAS, the Compensation Committee of the Board of Directors of
the Company (the "Board") has determined that it is in the best interest of the
Company to secure the continued services and employment of the Executive and the
Executive is willing to render such services on the terms and conditions set
forth herein.

                NOW, THEREFORE, in consideration of the foregoing and the
respective agreements of the parties contained herein, the parties hereby agree
as follows:

                1. Term. The initial term of employment under this Agreement
shall be for the period commencing on the date hereof (the "Commencement Date")
and ending on the sixth anniversary of the Commencement Date (the "Initial
Term"); provided, however, that upon the expiration of the Initial Term, this
Agreement shall be automatically extended for a period of one year, unless
either the Company or the Executive shall have given written notice to the other
at least ninety (90) days prior thereto that the term of this Agreement shall
not be so extended.

                2. Employment.

                        (a) Position. The Executive shall be employed as the
President and Chief Executive Officer - Victoria's Secret Stores, or such other
position of reasonably comparable or greater status and responsibilities as may
be determined by the Board with any division, subsidiary or affiliate of the
Company. The Executive shall perform the duties, undertake the responsibilities
and exercise the authority customarily performed, undertaken and exercised by
persons employed in a similar executive capacity. The Executive shall report to
Leslie H. Wexner or his successor.

                        (b) Obligations. The Executive agrees to devote her full
business time and attention to the business and affairs of the Company. The
foregoing, however, shall not



<PAGE>   2



preclude the Executive from serving on corporate, civil or charitable boards or
committees or managing personal investments, so long as such activities do not
interfere with the performance of the Executive's responsibilities hereunder.

                3. Base Salary. The Company agrees to pay or cause to be paid to
the Executive during the term of this Agreement a base salary at the rate of
$700,000. This base salary will be subject to annual review and may be increased
from time to time by the Board considering factors such as the executive's
responsibilities, compensation of similar executives within the company and in
other companies, performance of the executive and other pertinent factors
(hereinafter referred to as the "Base Salary"). Such Base Salary shall be
payable in accordance with the Company's customary practices applicable to its
executives.

                4. Equity Compensation. The Company shall grant to the Executive
rights to receive 300,000 shares of the Company's common stock and options to
acquire 500,000 shares of the Company's common stock pursuant to the terms of
the agreements attached hereto as Exhibits A and B.

                5. Employee Benefits. The Executive shall be entitled to
participate in all employee benefit plans, practices and programs maintained by
the Company and made available to senior executives generally and as may be in
effect from time to time. The Executive's participation in such plans, practices
and programs shall be on the same basis and terms as are applicable to senior
executives of the Company generally.

                6. Bonus. The Executive shall be entitled to participate in the
Company's applicable incentive compensation plan on such terms and conditions as
may be determined from time to time by the Board.

                7. Other Benefits.

                        (a) Life Insurance.

                                (1) During the term of the Agreement, the
Company shall maintain term life insurance coverage on the life of the Executive
in the amount of $5,000,000, the proceeds of which shall be payable to the
beneficiary or beneficiaries designated by the Executive. The Executive agrees
to undergo any reasonable physical examination and other procedures as may be
necessary to maintain such policy.

                                (2) During the term of this Agreement, the
Company shall be entitled to maintain a "key person" term life insurance policy
on the life of the Executive, the proceeds of which shall be payable to the
Company or its designees. The Executive agrees to undergo any reasonable
physical examination and other procedures as may be necessary to maintain such
policy.

                        (b) Expenses. Subject to applicable Company policies,
the Executive shall be entitled to receive prompt reimbursement of all expenses
reasonably incurred by her in



<PAGE>   3



connection with the performance of her duties hereunder or for promoting,
pursuing or otherwise furthering the business or interests of the Company.

                        (c) Office and Facilities. The Executive shall be
provided with an appropriate office and with such secretarial and other support
facilities as are commensurate with the Executive's status with the Company and
adequate for the performance of those duties hereunder.

                8. Vacation. The Executive shall be entitled to annual vacation
in accordance with the policies as periodically established by the Board for
similarly situated executives of the Company.

                9. Termination. The Executive's employment hereunder may be
terminated under the following circumstances:

                        (a) Disability. The Company shall be entitled to
terminate the Executive's employment after having established the Executive's
Disability. For purposes of this Agreement, "Disability" means a physical or
mental infirmity which impairs the Executive's ability to substantially perform
those duties under this Agreement for a period of at least six (6) months in any
12 month calendar period as determined in accordance with the The Limited, Inc.
Long-Term Disability Plan.

                        (b) Cause. The Company shall be entitled to terminate
the Executive's employment for "Cause" without prior written notice. For
purposes of this Agreement, "Cause" shall mean that the Executive (1) willfully
failed to perform those duties with the Company (other than a failure resulting
from the Executive's incapacity due to physical or mental illness); or (2) has
plead "guilty" or "no contest" to or has been convicted of an act which is
defined as a felony under federal or state law; or (3) engaged in willful
misconduct in bad faith which could reasonably be expected to materially harm
the Company's business or its reputation.

                        The Executive shall be given written notice by the Board
of termination for Cause, such notice to state in detail the particular act or
acts or failure or failures to act that constitute the grounds on which the
proposed termination for Cause is based. The Executive shall be entitled to a
hearing before the Board or a committee thereof established for such purpose and
to be accompanied by legal counsel. Such hearing shall be held within 15 days of
notice to the Company by the Executive, provided the Executive requests such
hearing within 30 days of the written notice from the Board of the termination
for Cause.

                        (c) Termination by the Executive. The Executive may
terminate employment hereunder for "Good Reason" by delivering to the Company
(1) a Preliminary Notice of Good Reason (as defined below), and (2) not earlier
than thirty (30) days from the delivery of such Preliminary Notice, a Notice of
Termination. For purposes of this Agreement, "Good Reason" means (i) the failure
to continue the Executive as President and Chief Executive Officer - Victoria's
Secret Stores or such other capacity as contemplated by Section 2 hereof; (ii)
the assignment to the Executive of any duties materially inconsistent the



<PAGE>   4



Executive's positions, duties, authority, responsibilities and reporting
requirements as set forth in Section 2 hereof; (iii) a reduction in or a
material delay in payment of the Executive's total cash compensation and
benefits from those required to be provided in accordance with the provisions of
this Agreement; (iv) the Company, the Board or any person controlling the
Company requires the Executive to be based outside of the United States, other
than on travel reasonably required to carry out the Executive's obligations
under the Agreement or (v) the failure of the Company to obtain the assumption
in writing of its obligation to perform this Agreement by any successor to all
or substantially all of the assets of the Company within 15 days after a merger,
consolidation, sale or similar transaction; provided, however, that "Good
Reason" shall not include (A) acts not taken in bad faith which are cured by the
Company in all respects not later than thirty (30) days from the date of receipt
by the Company of a written notice from the Executive identifying in reasonable
detail the act or acts constituting "Good Reason" (a "Preliminary Notice of Good
Reason") or (B) acts taken by the Company by reason of the Executive's physical
or mental infirmity which impairs the Executive's ability to substantially
perform the duties under this Agreement. A Preliminary Notice of Good Reason
shall not, by itself, constitute a Notice of Termination.

                        (d) Notice of Termination. Subject to Section 9(b), any
purported termination by the Company or by the Executive shall be communicated
by a written Notice of Termination to the other two weeks prior to the
Termination Date (as defined below). For purposes of this Agreement, a "Notice
of Termination" shall mean a notice which indicates the specific termination
provision in this Agreement relied upon and shall set forth in reasonable detail
the facts and circumstances claimed to provide a basis for termination of the
Executive's employment under the provision so indicated. For purposes of this
Agreement, no such purported termination of employment shall be effective
without such Notice of Termination.

                        (e) Termination Date, Etc. "Termination Date" shall mean
in the case of the Executive's death, the date of death, or in all other cases,
the date specified in the Notice of Termination; provided, however, that if the
Executive's employment is terminated by the Company due to Disability, the date
specified in the Notice of Termination shall be at least thirty (30) days from
the date the Notice of Termination is given to the Executive.

                10. Compensation Upon Termination.

                        (a) If during the term of this Agreement (including any
extensions thereof), the Executive's employment is terminated by the Company for
Cause, by reason of the Executive's death or if the Executive gives written
notice not to extend the term of this Agreement, the Company's sole obligation
hereunder shall be to pay the Executive the following amounts earned hereunder
but not paid as of the Termination Date: (i) Base Salary, (ii) reimbursement for
any and all monies advanced or expenses incurred pursuant to Section 7(b)
through the Termination Date, and (iii) any earned compensation which the
Executive had previously deferred (including any interest earned or credited
thereon) (collectively, "Accrued Compensation"), provided, however, that if the
Executive gives such written notice not to extend, the Company shall continue to
pay the premiums provided for in Section 7(a)(1)



<PAGE>   5



through the end of the calendar year in which the Executive's termination
occurs. The Executive's entitlement to any other benefits shall be determined in
accordance with the Company's employee benefit plans then in effect.

                        (b) If the Executive's employment is terminated by the
Company other than for Cause or by the Executive for Good Reason, the Company's
sole obligation hereunder shall be as follows:

                                (i) the Company shall pay the Executive the
                Accrued Compensation;

                                (ii) the Company shall continue to pay the
                Executive the Base Salary for a period of one (1) year following
                the Termination Date; and

                                (iii) the Company shall continue to pay the
                premiums provided for in Section 7(a)(1) hereof through the end
                of the calendar year in which such termination occurs.

                        (c) If the Executive's employment is terminated by the
Company by reason of the Executive's Disability, the Company's sole obligation
hereunder shall be as follows:

                                (i) the Company shall pay the Executive the
                Accrued Compensation;

                                (ii) the Company shall continue to pay the
                Executive 100% of the Base Salary for the first twelve months
                following the Termination Date, 80% of the Base Salary for the
                second twelve months following the Termination Date, and 60% of
                the Base Salary for the third twelve months following the
                Termination Date; provided, however, that such Base Salary shall
                be reduced by the amount of any benefits the Executive receives
                by reason of her Disability under the Company's relevant
                disability plan or plans; and

                                (iii) if the Executive is disabled beyond
                thirty-six (36) months, the Company shall continue to pay the
                Executive 60% of Base Salary up to a maximum of $250,000 per
                year for the period of the Executive's Disability, as defined in
                the Company's relevant disability plans; provided, however, that
                such payments shall be reduced by the amount of any benefits the
                Executive receives by reason of her Disability under the
                Company's relevant disability plan or plans; and

                                (iv) the Company shall continue to pay the
                premiums provided for in Section 7(a)(1) hereof through the end
                of the calendar year in which such termination occurs.



<PAGE>   6



                        (d) If the Executive's employment is terminated by
reason of the Company's written notice to the Executive of its decision not to
extend the term of this Agreement as contemplated in Section 1 hereof, the
Company's sole obligation hereunder shall be as follows:

                                (i) the Company shall pay the Executive the
                Accrued Compensation;

                                (ii) the Company shall continue to pay the
                Executive the Base Salary for a period of one (1) year following
                the expiration of such term; and

                                (iii) the Company shall continue to pay the
                premiums provided for in Section 7(a)(1) hereof through the end
                of the calendar year in which the Executive's termination
                occurs.

                        (e) During the period the Executive is receiving salary
continuation pursuant to Section 10(b)(ii), 10(c)(ii) or 10(d)(ii) hereof, the
Company shall, at its expense, provide to the Executive and the Executive's
beneficiaries medical and dental benefits substantially similar in the aggregate
to those provided to the Executive immediately prior to the date of the
Executive's termination of employment; provided, however, that the Company's
obligation with respect to the foregoing benefits shall be reduced to the extent
that the Executive or the Executive's beneficiaries obtains any such benefits
pursuant to a subsequent employer's benefit plans.

                        (f) The Executive shall not be required to mitigate the
amount of any payment provided for in this Agreement by seeking other employment
or otherwise and no such payment shall be offset or reduced by the amount of any
compensation provided to the Executive in any subsequent employment.

                11. Employee Covenants.

                        (a) Unauthorized Disclosure. The Executive shall not,
during the term of this Agreement and thereafter, make any Unauthorized
Disclosure. For purposes of this Agreement, "Unauthorized Disclosure" shall mean
disclosure by the Executive without the prior written consent of the Board to
any person, other than an employee of the Company or a person to whom disclosure
is reasonably necessary or appropriate in connection with the performance by the
Executive of duties as an executive of the Company or as may be legally
required, of any information relating to the business or prospects of the
Company (including, but not limited to, any confidential information with
respect to any of the Company's customers, products, methods of distribution,
strategies, business and marketing plans and business policies and practices);
provided, however, that such term shall not include the use or disclosure by the
Executive, without consent, of any information known generally to the public
(other than as a result of disclosure by the Executive in violation of this
Section 11(a)). This confidentiality covenant has no temporal, geographical or
territorial restriction.



<PAGE>   7



                        (b) Non-Competition. During the Non-Competition Period
described below, the Executive shall not, directly or indirectly, without the
prior written consent of the Company, own, manage, operate, join, control, be
employed by, consult with or participate in the ownership, management, operation
or control of, or be connected with (as a stockholder, partner, or otherwise),
any business, individual, partner, firm, corporation, or other entity that
competes, directly or indirectly, with the Company or any division, subsidiary
or affiliate of the Company; provided, however, that the "beneficial ownership"
by the Executive after termination of employment with the Company, either
individually or as a member of a "group," as such terms are used in Rule 13d of
the General Rules and Regulations under the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), of not more than two percent (2%) of the voting
stock of any publicly held corporation shall not be a violation of Section 11 of
this Agreement.

                        The "Non-Competition Period" means the period the
Executive is employed by the Company plus one (1) year from the Termination Date
if the Executive's employment is terminated (i) by the Company for any reason,
(ii) by the Executive for any reason, or (iii) by reason of either the Company's
or the Executive's decision not to extend the term of this Agreement as
contemplated by Section 1 hereof.

                        (c) Non-Solicitation. During the No-Raid Period
described below, the Executive shall not, either directly or indirectly, alone
or in conjunction with another party, interfere with or harm, or attempt to
interfere with or harm, the relationship of the Company, its subsidiaries and/or
affiliates, with any person who at any time was an employee, customer or
supplier of the Company, its subsidiaries and/or affiliates or otherwise had a
business relationship with the Company, its subsidiaries and/or affiliates.

                The "No-Raid Period" means the period the Executive is employed
by the Company plus one (1) year from the Termination Date if the Executive's
employment is terminated (i) by the Company for any reason except by reason of
the Executive's Disability, (ii) by the Executive for any reason, or (iii) by
reason of either the Company's or the Executive's decision not to extend the
term of this Agreement as contemplated by Section 1 hereof.

                        (d) Remedies. The Executive agrees that any breach of
the terms of this Section 11 would result in irreparable injury and damage to
the Company for which the Company would have no adequate remedy at law; the
Executive therefore also agrees that in the event of said breach or any threat
of breach, the Company shall be entitled to an immediate injunction and
restraining order to prevent such breach and/or threatened breach and/or
continued breach by the Executive and/or any and all persons and/or entities
acting for and/or with the Executive, without having to prove damages, and to
all costs and expenses, including reasonable attorneys' fees and costs, in
addition to any other remedies to which the Company may be entitled at law or in
equity. The terms of this paragraph shall not prevent the Company from pursuing
any other available remedies for any breach or threatened breach hereof,
including but not limited to the recovery of damages from the Executive. The
Executive and




<PAGE>   8



the Company further agree that the provisions of the covenants not to compete
and solicit are reasonable and that the Company would not have entered into this
Agreement but for the inclusion of such covenants herein. Should a court
determine, however, that any provision of the covenants is unreasonable, either
in period of time, geographical area, or otherwise, the parties hereto agree
that the covenant should be interpreted and enforced to the maximum extent which
such court or arbitrator deems reasonable.

                        The provisions of this Section 11 shall survive any
termination of this Agreement, and the existence of any claim or cause of action
by the Executive against the Company, whether predicated on this Agreement or
otherwise, shall not constitute a defense to the enforcement by the Company of
the covenants and agreements of this Section 11; provided, however, that this
paragraph shall not, in and of itself, preclude the Executive from defending
herself against the enforceability of the covenants and agreements of this
Section 11.

                12. Limitation of Payments.

                        (a) Gross-Up Payment. In the event it shall be
determined that any payment or distribution of any type to or for the benefit of
the Executive, by the Company, any of its affiliates, any Person who acquires
ownership or effective control of the Company or ownership of a substantial
portion of the Company's assets (within the meaning of Section 280G of the
Internal Revenue Code of 1986, as amended (the "Code"), and the regulations
thereunder) or any affiliate of such Person, whether paid or payable or
distributed or distributable pursuant to the terms of this Agreement or
otherwise (the "Total Payments"), would be subject to the excise tax imposed by
Section 4999 of the Code or any interest or penalties with respect to such
excise tax (such excise tax, together with any such interest and penalties, are
collectively referred to as the "Excise Tax"), then the Executive shall be
entitled to receive an additional payment (a "Gross-Up Payment") in an amount
such that after payment by the Executive of all taxes (including any interest or
penalties imposed with respect to such taxes), including any Excise Tax, imposed
upon the Gross-Up Payment, the Executive retains an amount of the Gross-Up
Payment equal to the Excise Tax imposed upon the Total Payments (not including
any Gross-Up Payment).

                        (b) All determinations as to whether any of the Total
Payments are "parachute payments" (within the meaning of Section 280G of the
Code), whether a Gross-Up Payment is required, the amount of such Gross-Up
Payment and any amounts relevant to the last sentence of Subsection 12(a), shall
be made by an independent accounting firm selected by the Company from among the
largest six accounting firms in the United States (the "Accounting Firm"). The
Accounting Firm shall provide its determination (the "Determination"), together
with detailed supporting calculations regarding the amount of any Gross-Up
Payment and any other relevant matter, both to the Company and the Executive
within five (5) days of the Termination Date, if applicable, or such earlier
time as is requested by the Company or the Executive (if the Executive
reasonably believes that any of the Total Payments may be subject to the Excise
Tax). Any determination by the Accounting Firm shall be binding upon the Company
and the Executive. As a result of uncertainty in the 



<PAGE>   9



application of Section 4999 of the Code at the time of the initial determination
by the Accounting Firm hereunder, it is possible that the Company should have
made Gross-Up Payments ("Underpayment"), or that Gross-Up Payments will have
been made by the Company which should not have been made ("Overpayments"). In
either such event, the Accounting Firm shall determine the amount of the
Underpayment or Overpayment that has occurred. In the case of an Underpayment,
the amount of such Underpayment shall be promptly paid by the Company to or for
the benefit of the Executive. In the case of an Overpayment, the Executive
shall, at the direction and expense of the Company, take such steps as are
reasonably necessary (including the filing of returns and claims for refund),
follow reasonable instructions from, and procedures established by, the Company,
and otherwise reasonably cooperate with the Company to correct such Overpayment.

                        (c) As a result of uncertainty in the application of
Section 4999 of the Code at the time of the initial determination by the
Accounting Firm hereunder, it is possible that the Company should have made
Gross-Up Payments ("Underpayment"), or that Gross-Up Payments will have been
made by the Company which should not have been made ("Overpayments"). In either
such event, the Accounting Firm shall determine the amount of the Underpayment
or Overpayment that has occurred. In the case of an Underpayment, the amount of
such Underpayment shall be promptly paid by the Company to or for the benefit of
the Executive. In the case of an Overpayment, the Executive shall, at the
direction and expense of the Company, take such steps as are reasonably
necessary (including the filing of returns and claims for refund), follow
reasonable instructions from, and procedures established by, the Company, and
otherwise reasonably cooperate with the Company to correct such Overpayment.

                13. Employee Representation. The Executive expressly represents
and warrants to the Company that the Executive is not a party to any contract or
agreement and is not otherwise obligated in any way, and is not subject to any
rules or regulations, whether governmentally imposed or otherwise, which will or
may restrict in any way the Executive's ability to fully perform the Executive's
duties and responsibilities under this Agreement.

                14. Successors and Assigns.

                        (a) This Agreement shall be binding upon and shall inure
to the benefit of the Company, its successors and assigns and the Company shall
require any successor or assign to expressly assume and agree to perform this
Agreement in the same manner and to the same extent that the Company would be
required to perform it if no such succession or assignment had taken place. The
term "the Company" as used herein shall include any such successors and assigns
to the Company's business and/or assets. The term "successors and assigns" as
used herein shall mean a corporation or other entity acquiring or otherwise
succeeding to, directly or indirectly, all or substantially all the assets and
business of the Company (including this Agreement) whether by operation of law
or otherwise.



<PAGE>   10



                        (b) Neither this Agreement nor any right or interest
hereunder shall be assignable or transferable by the Executive, the Executive's
beneficiaries or legal representatives, except by will or by the laws of descent
and distribution. This Agreement shall inure to the benefit of and be
enforceable by the Executive's legal personal representative.

                15. Arbitration. Except with respect to the remedies set forth
in Section 11(d) hereof, if in the event of any controversy or claim between the
Company or any of its affiliates and the Executive arising out of or relating to
this Agreement, either party delivers to the other party a written demand for
arbitration of a controversy or claim then such claim or controversy shall be
submitted to binding arbitration. The binding arbitration shall be administered
by the American Arbitration Association under its Commercial Arbitration Rules.
The arbitration shall take place in Columbus, Ohio. Each of the Company and the
Executive shall appoint one person to act as an arbitrator, and a third
arbitrator shall be chosen by the first two arbitrators (such three arbitrators,
the "Panel"). The Panel shall have no authority to award punitive damages
against the Company or the Executive. The arbitrator shall have no authority to
add to, alter, amend or refuse to enforce any portion of the disputed
agreements. The Company and the Executive each waive any right to a jury trial
or to petition for stay in any action or proceeding of any kind arising out of
or relating to this Agreement.

                16. Notice. For the purposes of this Agreement, notices and all
other communications provided for in the Agreement (including the Notice of
Termination) shall be in writing and shall be deemed to have been duly given
when personally delivered or sent by registered or certified mail, return
receipt requested, postage prepaid, or upon receipt if overnight delivery
service or facsimile is used, addressed as follows:



To the Executive:
- -----------------

                 Grace A. Nichols
                 xxxxxxxxxxxxxx
                 xxxxxxxxxxxxxx


To the Company:
- ---------------

                 Intimate Brands, Inc.
                 3 Limited Parkway
                 Columbus, Ohio  43230
                 Attn: Secretary


                17. Settlement of Claims. The Company's obligation to make the
payments provided for in this Agreement and otherwise to perform its obligations
hereunder shall not be 



<PAGE>   11



affected by any circumstances, including, without limitation, any set-off,
counterclaim, recoupment, defense or other right which the Company may have
against the Executive or others.

                18. Miscellaneous. No provision of this Agreement may be
modified, waived or discharged unless such waiver, modification or discharge is
agreed to in writing and signed by the Executive and the Company. No waiver by
either party hereto at any time of any breach by the other party hereto of, or
compliance with, any condition or provision of this Agreement to be performed by
such other party shall be deemed a waiver of similar or dissimilar provisions or
conditions at the same or at any prior or subsequent time. No agreement or
representations, oral or otherwise, express or implied, with respect to the
subject matter hereof have been made by either party which are not expressly set
forth in this Agreement.

                19. Governing Law. This Agreement shall be governed by and
construed and enforced in accordance with the laws of the State of Ohio without
giving effect to the conflict of law principles thereof.

                20. Severability. The provisions of this Agreement shall be
deemed severable and the invalidity or unenforceability of any provision shall
not affect the validity or enforceability of the other provisions hereof.

                22. Entire Agreement. This Agreement constitutes the entire
agreement between the parties hereto with respect to the subject matter hereof
and supersedes all prior agreements, if any, understandings and arrangements,
oral or written, between the parties hereto with respect to the subject matter
hereof.

                IN WITNESS WHEREOF, the Company has caused this Agreement to be
executed by its duly authorized officer and the Executive has executed this
Agreement as of the day and year first above written.

                                               INTIMATE BRANDS, INC.





                                               By: /s/ LESLIE H. WEXNER
                                                  -------------------------
                                               Name:  Leslie H. Wexner
                                               Title: Chairman of the Board

                                                /s/ GRACE A. NICHOLS
                                               ----------------------------
                                               Grace A. Nichols



<PAGE>   12




=============== [LOGO OF INTIMATE BRANDS, INC. APPEARS HERE] ===================

                             S T O C K    A W A R D

                             STOCK OPTION AGREEMENT
                           ACKNOWLEDGEMENT OF RECEIPT

This Stock Option Agreement is entered into by and between Intimate Brands, Inc.
(the "Company"), and the associate of the Company whose name appears below (the
"Associate") in order to set forth the terms and conditions of Options granted
to the Associate under Intimate Brands, Inc. 1995 Stock Option and Performance
Incentive Plan (1997 Restatement) (the "Plan").

                        Associate's Name:  GRACE A. NICHOLS

                        Division:          VICTORIA'S SECRET STORES

                        Social Security #:

                        Address:




<TABLE>
<CAPTION>
                                      Date      Expiration   Number of     Option          Exercise Schedule
     Plan Name                      of Grant       Date       Shares        Price         Date         Shares
- --------------------                --------    ----------   ---------     --------    -----------------------
<S>                                <C>          <C>          <C>          <C>          <C>            <C>
1995 NQ PLAN (97 RESTATEMENT)       05/20/97     05/21/07     488,754      $20.3750     05/20/98        50,000
                                                                                        05/20/99        50,000
                                                                                        05/20/00        50,000
                                                                                        05/20/01        73,568
                                                                                        05/20/02        95,093
                                                                                        05/20/03       170,093
1993 ISO PLAN (97 RESTATEMENT)      05/20/97     05/21/07      11,246      $20.3750     05/20/01         1,432
                                                                                        05/20/02         4,907
                                                                                        05/20/03         4,907
</TABLE>


Subject to the attached Terms and Conditions and the terms of the Plan, which
are incorporated herein by reference, the Company hereby grants to the Associate
Options to purchase shares of Common Stock of the Company, as outlined above.

The Company and the Associate have executed this Agreement as of the Date of
Grant set forth above.


              INTIMATE BRANDS, INC.                        ASSOCIATE

           By: /s/ LESLIE H. WEXNER                        /s/ GRACE A. NICHOLS
              ------------------------------               ---------------------
              Leslie H. Wexner, Chairman


               Please return one signed copy of this agreement to
                                The Limited, Inc.
                              Three Limited Parkway
                               Columbus, OH 43230
                                  614-415-7000


<PAGE>   13




=============== [LOGO OF INTIMATE BRANDS, INC. APPEARS HERE] ===================

                             S T O C K    A W A R D

                           RESTRICTED STOCK AGREEMENT
                           ACKNOWLEDGEMENT OF RECEIPT

This Restricted Stock Agreement is entered into by and between Intimate Brands,
Inc. (the "Company"), and the associate or director of the Company whose name
appears below (the "Associate") in order to set forth the terms and conditions
of a Restricted Stock Award granted to the Associate under Intimate Brands, Inc.
1995 Stock Option and Performance Incentive Plan (1997 Restatement) ("the
Plan").

                   Associate's Name:   GRACE A. NICHOLS

                   Division:           VICTORIA'S SECRET STORES

                   Social Security #:

                   Address:



                                    Date      Number of     Vesting Schedule*
           Plan Name              of Grant     Shares       Date       Shares
- ------------------------------    --------    ---------   ---------------------
95 RESTRICTED (97 RESTATEMENT)    05/20/97     300,000    05/20/98       30,000
                                                          05/20/99       30,000
                                                          05/20/00       30,000
                                                          05/20/01       45,000
                                                          05/20/02       60,000
                                                          05/20/03      105,000


* If employment is terminated by the Company other than for Cause or by the
Associate for Good Reason, vesting will be at 16% for each full year following
the date of grant for the first five years, and 20% for the sixth year (offset
by any shares previously vested under the normal schedule).

Subject to the attached Terms and Conditions of this Agreement and the terms of
the Plan, which are incorporated herein by reference, the Company hereby grants
to the Associate Restricted shares, as outlined above.

The Company and the Associate have executed this Agreement as of the Date of
Grant set forth above.

           INTIMATE BRANDS, INC.                           ASSOCIATE

           By: /s/ LESLIE H. WEXNER                        /s/ GRACE A. NICHOLS
              ------------------------------               ---------------------
              Leslie H. Wexner, Chairman



This Restricted Stock Agreement is granted and the 5/20/98 vesting segment of
the award will be earned based on achieving a x% increase in the sales growth
for Intimate Brands, Inc. in the Fall season of 1997 over the Fall season of
1996. Further, the balance of the award will be earned and vest as outlined in
the above schedule based on achieving a x% increase in sales growth for Intimate
Brands, Inc. for the 1998 fiscal year over the 1997 fiscal year.

               Please return one signed copy of this agreement to
                                The Limited, Inc.
                              Three Limited Parkway
                               Columbus, OH 43230
                                  614-415-7000




<PAGE>   1
                                                                   EXHIBIT 10.18
                                                                   -------------

                              EMPLOYMENT AGREEMENT


                THIS AGREEMENT is entered into as of May 20, 1997, by and
between Bath & Body Works, Inc. and Intimate Brands Inc. a Delaware corporation
(the "Company"), and Beth M. Pritchard (the "Executive") (hereinafter
collectively referred to as "the parties").

                WHEREAS, the Executive has heretofore been employed as President
and Chief Executive Officer Bath & Body Works, and is experienced in all phases
of its business and possesses an intimate knowledge of the business and affairs
of the Company and its policies, procedures, methods and personnel; and

                WHEREAS, the Company has determined that it is essential and in
its best interests to retain the services of key management personnel and to
ensure their continued dedication and efforts; and

                WHEREAS, the Compensation Committee of the Board of Directors of
the Company (the "Board") has determined that it is in the best interest of the
Company to secure the continued services and employment of the Executive and the
Executive is willing to render such services on the terms and conditions set
forth herein.

                NOW, THEREFORE, in consideration of the foregoing and the
respective agreements of the parties contained herein, the parties hereby agree
as follows:

                1. Term. The initial term of employment under this Agreement
shall be for the period commencing on the date hereof (the "Commencement Date")
and ending on the sixth anniversary of the Commencement Date (the "Initial
Term"); provided, however, that upon the expiration of the Initial Term, this
Agreement shall be automatically extended for a period of one year, unless
either the Company or the Executive shall have given written notice to the other
at least ninety (90) days prior thereto that the term of this Agreement shall
not be so extended.

                2. Employment.

                        (a) Position. The Executive shall be employed as the
President and Chief Executive Officer - Bath & Body Works, or such other
position of reasonably comparable or greater status and responsibilities as may
be determined by the Board with any division, subsidiary or affiliate of the
Company. The Executive shall perform the duties, undertake the responsibilities
and exercise the authority customarily performed, undertaken and exercised by
persons employed in a similar executive capacity. The Executive shall report to
Leslie H. Wexner or his successor.

                        (b) Obligations. The Executive agrees to devote her full
business time and attention to the business and affairs of the Company. The
foregoing, however, shall not preclude the Executive from serving on corporate,
civil or charitable boards or committees or


<PAGE>   2



managing personal investments, so long as such activities do not interfere with
the performance of the Executive's responsibilities hereunder.

                3. Base Salary. The Company agrees to pay or cause to be paid to
the Executive during the term of this Agreement a base salary at the rate of
$700,000. This base salary will be subject to annual review and may be increased
from time to time by the Board considering factors such as the executive's
responsibilities, compensation of similar executives within the company and in
other companies, performance of the executive and other pertinent factors
(hereinafter referred to as the "Base Salary"). Such Base Salary shall be
payable in accordance with the Company's customary practices applicable to its
executives.

                4. Equity Compensation. The Company shall grant to the Executive
rights to receive 300,000 shares of the Company's common stock and options to
acquire 500,000 shares of the Company's common stock pursuant to the terms of
the agreements attached hereto as Exhibits A and B.

                5. Employee Benefits. The Executive shall be entitled to
participate in all employee benefit plans, practices and programs maintained by
the Company and made available to senior executives generally and as may be in
effect from time to time. The Executive's participation in such plans, practices
and programs shall be on the same basis and terms as are applicable to senior
executives of the Company generally.

                6. Bonus. The Executive shall be entitled to participate in the
Company's applicable incentive compensation plan on such terms and conditions as
may be determined from time to time by the Board.

                7. Other Benefits.

                        (a) Life Insurance.

                                (1) During the term of the Agreement, the
Company shall maintain term life insurance coverage on the life of the Executive
in the amount of $5,000,000, the proceeds of which shall be payable to the
beneficiary or beneficiaries designated by the Executive. The Executive agrees
to undergo any reasonable physical examination and other procedures as may be
necessary to maintain such policy.

                                (2) During the term of this Agreement, the
Company shall be entitled to maintain a "key person" term life insurance policy
on the life of the Executive, the proceeds of which shall be payable to the
Company or its designees. The Executive agrees to undergo any reasonable
physical examination and other procedures as may be necessary to maintain such
policy.

                        (b) Expenses. Subject to applicable Company policies,
the Executive shall be entitled to receive prompt reimbursement of all expenses
reasonably incurred by her in 



<PAGE>   3



connection with the performance of her duties hereunder or for promoting,
pursuing or otherwise furthering the business or interests of the Company.

                        (c) Office and Facilities. The Executive shall be
provided with an appropriate office and with such secretarial and other support
facilities as are commensurate with the Executive's status with the Company and
adequate for the performance of those duties hereunder.

                8. Vacation. The Executive shall be entitled to annual vacation
in accordance with the policies as periodically established by the Board for
similarly situated executives of the Company.

                9. Termination. The Executive's employment hereunder may be
terminated under the following circumstances:

                        (a) Disability. The Company shall be entitled to
terminate the Executive's employment after having established the Executive's
Disability. For purposes of this Agreement, "Disability" means a physical or
mental infirmity which impairs the Executive's ability to substantially perform
those duties under this Agreement for a period of at least six (6) months in any
12 month calendar period as determined in accordance with the The Limited, Inc.
Long-Term Disability Plan.

                        (b) Cause. The Company shall be entitled to terminate
the Executive's employment for "Cause" without prior written notice. For
purposes of this Agreement, "Cause" shall mean that the Executive (1) willfully
failed to perform those duties with the Company (other than a failure resulting
from the Executive's incapacity due to physical or mental illness); or (2) has
plead "guilty" or "no contest" to or has been convicted of an act which is
defined as a felony under federal or state law; or (3) engaged in willful
misconduct in bad faith which could reasonably be expected to materially harm
the Company's business or its reputation.

                        The Executive shall be given written notice by the Board
of termination for Cause, such notice to state in detail the particular act or
acts or failure or failures to act that constitute the grounds on which the
proposed termination for Cause is based. The Executive shall be entitled to a
hearing before the Board or a committee thereof established for such purpose and
to be accompanied by legal counsel. Such hearing shall be held within 15 days of
notice to the Company by the Executive, provided the Executive requests such
hearing within 30 days of the written notice from the Board of the termination
for Cause.

                        (c) Termination by the Executive. The Executive may
terminate employment hereunder for "Good Reason" by delivering to the Company
(1) a Preliminary Notice of Good Reason (as defined below), and (2) not earlier
than thirty (30) days from the delivery of such Preliminary Notice, a Notice of
Termination. For purposes of this Agreement, "Good Reason" means (i) the failure
to continue the Executive as President and Chief Executive Officer - Bath & Body
Works or such other capacity as contemplated by Section 2 hereof; (ii) the
assignment to the Executive of any duties materially inconsistent the
Executive's



<PAGE>   4



positions, duties, authority, responsibilities and reporting requirements as set
forth in Section 2 hereof; (iii) a reduction in or a material delay in payment
of the Executive's total cash compensation and benefits from those required to
be provided in accordance with the provisions of this Agreement; (iv) the
Company, the Board or any person controlling the Company requires the Executive
to be based outside of the United States, other than on travel reasonably
required to carry out the Executive's obligations under the Agreement or (v) the
failure of the Company to obtain the assumption in writing of its obligation to
perform this Agreement by any successor to all or substantially all of the
assets of the Company within 15 days after a merger, consolidation, sale or
similar transaction; provided, however, that "Good Reason" shall not include (A)
acts not taken in bad faith which are cured by the Company in all respects not
later than thirty (30) days from the date of receipt by the Company of a written
notice from the Executive identifying in reasonable detail the act or acts
constituting "Good Reason" (a "Preliminary Notice of Good Reason") or (B) acts
taken by the Company by reason of the Executive's physical or mental infirmity
which impairs the Executive's ability to substantially perform the duties under
this Agreement. A Preliminary Notice of Good Reason shall not, by itself,
constitute a Notice of Termination.

                        (d) Notice of Termination. Subject to Section 9(b), any
purported termination by the Company or by the Executive shall be communicated
by a written Notice of Termination to the other two weeks prior to the
Termination Date (as defined below). For purposes of this Agreement, a "Notice
of Termination" shall mean a notice which indicates the specific termination
provision in this Agreement relied upon and shall set forth in reasonable detail
the facts and circumstances claimed to provide a basis for termination of the
Executive's employment under the provision so indicated. For purposes of this
Agreement, no such purported termination of employment shall be effective
without such Notice of Termination.

                        (e) Termination Date, Etc. "Termination Date" shall mean
in the case of the Executive's death, the date of death, or in all other cases,
the date specified in the Notice of Termination; provided, however, that if the
Executive's employment is terminated by the Company due to Disability, the date
specified in the Notice of Termination shall be at least thirty (30) days from
the date the Notice of Termination is given to the Executive.

                10. Compensation Upon Termination.

                        (a) If during the term of this Agreement (including any
extensions thereof), the Executive's employment is terminated by the Company for
Cause, by reason of the Executive's death or if the Executive gives written
notice not to extend the term of this Agreement, the Company's sole obligation
hereunder shall be to pay the Executive the following amounts earned hereunder
but not paid as of the Termination Date: (i) Base Salary, (ii) reimbursement for
any and all monies advanced or expenses incurred pursuant to Section 7(b)
through the Termination Date, and (iii) any earned compensation which the
Executive had previously deferred (including any interest earned or credited
thereon) (collectively, "Accrued Compensation"), provided, however, that if the
Executive gives such written notice not to extend, the Company shall continue to
pay the premiums provided for in Section 7(a)(1)



<PAGE>   5



through the end of the calendar year in which the Executive's termination
occurs. The Executive's entitlement to any other benefits shall be determined in
accordance with the Company's employee benefit plans then in effect.

                        (b) If the Executive's employment is terminated by the
Company other than for Cause or by the Executive for Good Reason, the Company's
sole obligation hereunder shall be as follows:

                                (i) the Company shall pay the Executive the
                Accrued Compensation;

                                (ii) the Company shall continue to pay the
                Executive the Base Salary for a period of one (1) year following
                the Termination Date; and

                                (iii) the Company shall continue to pay the
                premiums provided for in Section 7(a)(1) hereof through the end
                of the calendar year in which such termination occurs.

                        (c) If the Executive's employment is terminated by the
Company by reason of the Executive's Disability, the Company's sole obligation
hereunder shall be as follows:

                                (i) the Company shall pay the Executive the
                Accrued Compensation;

                                (ii) the Company shall continue to pay the
                Executive 100% of the Base Salary for the first twelve months
                following the Termination Date, 80% of the Base Salary for the
                second twelve months following the Termination Date, and 60% of
                the Base Salary for the third twelve months following the
                Termination Date; provided, however, that such Base Salary shall
                be reduced by the amount of any benefits the Executive receives
                by reason of her Disability under the Company's relevant
                disability plan or plans; and

                                (iii) if the Executive is disabled beyond
                thirty-six (36) months, the Company shall continue to pay the
                Executive 60% of Base Salary up to a maximum of $250,000 per
                year for the period of the Executive's Disability, as defined in
                the Company's relevant disability plans; provided, however, that
                such payments shall be reduced by the amount of any benefits the
                Executive receives by reason of her Disability under the
                Company's relevant disability plan or plans; and

                                (iv) the Company shall continue to pay the
                premiums provided for in Section 7(a)(1) hereof through the end
                of the calendar year in which such termination occurs.



<PAGE>   6



                        (d) If the Executive's employment is terminated by
reason of the Company's written notice to the Executive of its decision not to
extend the term of this Agreement as contemplated in Section 1 hereof, the
Company's sole obligation hereunder shall be as follows:

                                (i) the Company shall pay the Executive the
                Accrued Compensation;

                                (ii) the Company shall continue to pay the
                Executive the Base Salary for a period of one (1) year following
                the expiration of such term; and

                                (iii) the Company shall continue to pay the
                premiums provided for in Section 7(a)(1) hereof through the end
                of the calendar year in which the Executive's termination
                occurs.

                        (e) During the period the Executive is receiving salary
continuation pursuant to Section 10(b)(ii), 10(c)(ii) or 10(d)(ii) hereof, the
Company shall, at its expense, provide to the Executive and the Executive's
beneficiaries medical and dental benefits substantially similar in the aggregate
to those provided to the Executive immediately prior to the date of the
Executive's termination of employment; provided, however, that the Company's
obligation with respect to the foregoing benefits shall be reduced to the extent
that the Executive or the Executive's beneficiaries obtains any such benefits
pursuant to a subsequent employer's benefit plans.

                        (f) The Executive shall not be required to mitigate the
amount of any payment provided for in this Agreement by seeking other employment
or otherwise and no such payment shall be offset or reduced by the amount of any
compensation provided to the Executive in any subsequent employment.

                11. Employee Covenants.

                        (a) Unauthorized Disclosure. The Executive shall not,
during the term of this Agreement and thereafter, make any Unauthorized
Disclosure. For purposes of this Agreement, "Unauthorized Disclosure" shall mean
disclosure by the Executive without the prior written consent of the Board to
any person, other than an employee of the Company or a person to whom disclosure
is reasonably necessary or appropriate in connection with the performance by the
Executive of duties as an executive of the Company or as may be legally
required, of any information relating to the business or prospects of the
Company (including, but not limited to, any confidential information with
respect to any of the Company's customers, products, methods of distribution,
strategies, business and marketing plans and business policies and practices);
provided, however, that such term shall not include the use or disclosure by the
Executive, without consent, of any information known generally to the public
(other than as a result of disclosure by the Executive in violation of this
Section 11(a)). This confidentiality covenant has no temporal, geographical or
territorial restriction.



<PAGE>   7



                        (b) Non-Competition. During the Non-Competition Period
described below, the Executive shall not, directly or indirectly, without the
prior written consent of the Company, own, manage, operate, join, control, be
employed by, consult with or participate in the ownership, management, operation
or control of, or be connected with (as a stockholder, partner, or otherwise),
any business, individual, partner, firm, corporation, or other entity that
competes, directly or indirectly, with the Company or any division, subsidiary
or affiliate of the Company; provided, however, that the "beneficial ownership"
by the Executive after termination of employment with the Company, either
individually or as a member of a "group," as such terms are used in Rule 13d of
the General Rules and Regulations under the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), of not more than two percent (2%) of the voting
stock of any publicly held corporation shall not be a violation of Section 11 of
this Agreement.

                        The "Non-Competition Period" means the period the
Executive is employed by the Company plus one (1) year from the Termination Date
if the Executive's employment is terminated (i) by the Company for any reason,
(ii) by the Executive for any reason, or (iii) by reason of either the Company's
or the Executive's decision not to extend the term of this Agreement as
contemplated by Section 1 hereof.

                        (c) Non-Solicitation. During the No-Raid Period
described below, the Executive shall not, either directly or indirectly, alone
or in conjunction with another party, interfere with or harm, or attempt to
interfere with or harm, the relationship of the Company, its subsidiaries and/or
affiliates, with any person who at any time was an employee, customer or
supplier of the Company, its subsidiaries and/or affiliates or otherwise had a
business relationship with the Company, its subsidiaries and/or affiliates.

                The "No-Raid Period" means the period the Executive is employed
by the Company plus one (1) year from the Termination Date if the Executive's
employment is terminated (i) by the Company for any reason except by reason of
the Executive's Disability, (ii) by the Executive for any reason, or (iii) by
reason of either the Company's or the Executive's decision not to extend the
term of this Agreement as contemplated by Section 1 hereof.

                        (d) Remedies. The Executive agrees that any breach of
the terms of this Section 11 would result in irreparable injury and damage to
the Company for which the Company would have no adequate remedy at law; the
Executive therefore also agrees that in the event of said breach or any threat
of breach, the Company shall be entitled to an immediate injunction and
restraining order to prevent such breach and/or threatened breach and/or
continued breach by the Executive and/or any and all persons and/or entities
acting for and/or with the Executive, without having to prove damages, and to
all costs and expenses, including reasonable attorneys' fees and costs, in
addition to any other remedies to which the Company may be entitled at law or in
equity. The terms of this paragraph shall not prevent the Company from pursuing
any other available remedies for any breach or threatened breach hereof,
including but not limited to the recovery of damages from the Executive. The
Executive and




<PAGE>   8



the Company further agree that the provisions of the covenants not to compete
and solicit are reasonable and that the Company would not have entered into this
Agreement but for the inclusion of such covenants herein. Should a court
determine, however, that any provision of the covenants is unreasonable, either
in period of time, geographical area, or otherwise, the parties hereto agree
that the covenant should be interpreted and enforced to the maximum extent which
such court or arbitrator deems reasonable.

                        The provisions of this Section 11 shall survive any
termination of this Agreement, and the existence of any claim or cause of action
by the Executive against the Company, whether predicated on this Agreement or
otherwise, shall not constitute a defense to the enforcement by the Company of
the covenants and agreements of this Section 11; provided, however, that this
paragraph shall not, in and of itself, preclude the Executive from defending
herself against the enforceability of the covenants and agreements of this
Section 11.

                12. Limitation of Payments.

                        (a) Gross-Up Payment. In the event it shall be
determined that any payment or distribution of any type to or for the benefit of
the Executive, by the Company, any of its affiliates, any Person who acquires
ownership or effective control of the Company or ownership of a substantial
portion of the Company's assets (within the meaning of Section 280G of the
Internal Revenue Code of 1986, as amended (the "Code"), and the regulations
thereunder) or any affiliate of such Person, whether paid or payable or
distributed or distributable pursuant to the terms of this Agreement or
otherwise (the "Total Payments"), would be subject to the excise tax imposed by
Section 4999 of the Code or any interest or penalties with respect to such
excise tax (such excise tax, together with any such interest and penalties, are
collectively referred to as the "Excise Tax"), then the Executive shall be
entitled to receive an additional payment (a "Gross-Up Payment") in an amount
such that after payment by the Executive of all taxes (including any interest or
penalties imposed with respect to such taxes), including any Excise Tax, imposed
upon the Gross-Up Payment, the Executive retains an amount of the Gross-Up
Payment equal to the Excise Tax imposed upon the Total Payments (not including
any Gross-Up Payment).

                        (b) All determinations as to whether any of the Total
Payments are "parachute payments" (within the meaning of Section 280G of the
Code), whether a Gross-Up Payment is required, the amount of such Gross-Up
Payment and any amounts relevant to the last sentence of Subsection 12(a), shall
be made by an independent accounting firm selected by the Company from among the
largest six accounting firms in the United States (the "Accounting Firm"). The
Accounting Firm shall provide its determination (the "Determination"), together
with detailed supporting calculations regarding the amount of any Gross-Up
Payment and any other relevant matter, both to the Company and the Executive
within five (5) days of the Termination Date, if applicable, or such earlier
time as is requested by the Company or the Executive (if the Executive
reasonably believes that any of the Total Payments may be subject to the Excise
Tax). Any determination by the Accounting Firm shall be binding upon the Company
and the Executive. As a result of uncertainty in the




<PAGE>   9



application of Section 4999 of the Code at the time of the initial determination
by the Accounting Firm hereunder, it is possible that the Company should have
made Gross-Up Payments ("Underpayment"), or that Gross-Up Payments will have
been made by the Company which should not have been made ("Overpayments"). In
either such event, the Accounting Firm shall determine the amount of the
Underpayment or Overpayment that has occurred. In the case of an Underpayment,
the amount of such Underpayment shall be promptly paid by the Company to or for
the benefit of the Executive. In the case of an Overpayment, the Executive
shall, at the direction and expense of the Company, take such steps as are
reasonably necessary (including the filing of returns and claims for refund),
follow reasonable instructions from, and procedures established by, the Company,
and otherwise reasonably cooperate with the Company to correct such Overpayment.

                  (c) As a result of uncertainty in the application of Section
4999 of the Code at the time of the initial determination by the Accounting Firm
hereunder, it is possible that the Company should have made Gross-Up Payments
("Underpayment"), or that Gross-Up Payments will have been made by the Company
which should not have been made ("Overpayments"). In either such event, the
Accounting Firm shall determine the amount of the Underpayment or Overpayment
that has occurred. In the case of an Underpayment, the amount of such
Underpayment shall be promptly paid by the Company to or for the benefit of the
Executive. In the case of an Overpayment, the Executive shall, at the direction
and expense of the Company, take such steps as are reasonably necessary
(including the filing of returns and claims for refund), follow reasonable
instructions from, and procedures established by, the Company, and otherwise
reasonably cooperate with the Company to correct such Overpayment.

                13. Employee Representation. The Executive expressly represents
and warrants to the Company that the Executive is not a party to any contract or
agreement and is not otherwise obligated in any way, and is not subject to any
rules or regulations, whether governmentally imposed or otherwise, which will or
may restrict in any way the Executive's ability to fully perform the Executive's
duties and responsibilities under this Agreement.

                14. Successors and Assigns.

                        (a) This Agreement shall be binding upon and shall inure
to the benefit of the Company, its successors and assigns and the Company shall
require any successor or assign to expressly assume and agree to perform this
Agreement in the same manner and to the same extent that the Company would be
required to perform it if no such succession or assignment had taken place. The
term "the Company" as used herein shall include any such successors and assigns
to the Company's business and/or assets. The term "successors and assigns" as
used herein shall mean a corporation or other entity acquiring or otherwise
succeeding to, directly or indirectly, all or substantially all the assets and
business of the Company (including this Agreement) whether by operation of law
or otherwise.



<PAGE>   10



                        (b) Neither this Agreement nor any right or interest
hereunder shall be assignable or transferable by the Executive, the Executive's
beneficiaries or legal representatives, except by will or by the laws of descent
and distribution. This Agreement shall inure to the benefit of and be
enforceable by the Executive's legal personal representative.

                15. Arbitration. Except with respect to the remedies set forth
in Section 11(d) hereof, if in the event of any controversy or claim between the
Company or any of its affiliates and the Executive arising out of or relating to
this Agreement, either party delivers to the other party a written demand for
arbitration of a controversy or claim then such claim or controversy shall be
submitted to binding arbitration. The binding arbitration shall be administered
by the American Arbitration Association under its Commercial Arbitration Rules.
The arbitration shall take place in Columbus, Ohio. Each of the Company and the
Executive shall appoint one person to act as an arbitrator, and a third
arbitrator shall be chosen by the first two arbitrators (such three arbitrators,
the "Panel"). The Panel shall have no authority to award punitive damages
against the Company or the Executive. The arbitrator shall have no authority to
add to, alter, amend or refuse to enforce any portion of the disputed
agreements. The Company and the Executive each waive any right to a jury trial
or to petition for stay in any action or proceeding of any kind arising out of
or relating to this Agreement.

                16. Notice. For the purposes of this Agreement, notices and all
other communications provided for in the Agreement (including the Notice of
Termination) shall be in writing and shall be deemed to have been duly given
when personally delivered or sent by registered or certified mail, return
receipt requested, postage prepaid, or upon receipt if overnight delivery
service or facsimile is used, addressed as follows:



To the Executive:
- -----------------
 
                 Beth M. Pritchard
                 xxxxxxxxxxxxxxxx
                 xxxxxxxxxxxxxxxx

To the Company:
- ---------------

                 Intimate Brands, Inc.
                 3 Limited Parkway
                 Columbus, Ohio  43230
                 Attn: Secretary



                17. Settlement of Claims. The Company's obligation to make the
payments provided for in this Agreement and otherwise to perform its obligations
hereunder shall not be affected by any circumstances, including, without
limitation, any set-off, counterclaim, 




<PAGE>   11



recoupment, defense or other right which the Company may have against the
Executive or others.

                18. Miscellaneous. No provision of this Agreement may be
modified, waived or discharged unless such waiver, modification or discharge is
agreed to in writing and signed by the Executive and the Company. No waiver by
either party hereto at any time of any breach by the other party hereto of, or
compliance with, any condition or provision of this Agreement to be performed by
such other party shall be deemed a waiver of similar or dissimilar provisions or
conditions at the same or at any prior or subsequent time. No agreement or
representations, oral or otherwise, express or implied, with respect to the
subject matter hereof have been made by either party which are not expressly set
forth in this Agreement.

                19. Governing Law. This Agreement shall be governed by and
construed and enforced in accordance with the laws of the State of Ohio without
giving effect to the conflict of law principles thereof.

                20. Severability. The provisions of this Agreement shall be
deemed severable and the invalidity or unenforceability of any provision shall
not affect the validity or enforceability of the other provisions hereof.

                22. Entire Agreement. This Agreement constitutes the entire
agreement between the parties hereto with respect to the subject matter hereof
and supersedes all prior agreements, if any, understandings and arrangements,
oral or written, between the parties hereto with respect to the subject matter
hereof.

                IN WITNESS WHEREOF, the Company has caused this Agreement to be
executed by its duly authorized officer and the Executive has executed this
Agreement as of the day and year first above written.

                                            INTIMATE BRANDS, INC.





                                            By: /s/ LESLIE H. WEXNER
                                               -------------------------
                                            Name:  Leslie H. Wexner
                                            Title: Chairman of the Board

                                             /s/ BETH M. PRITCHARD
                                            ----------------------------
                                            Beth M. Pritchard




<PAGE>   12



=============== [LOGO OF INTIMATE BRANDS, INC. APPEARS HERE] ===================

                             S T O C K    A W A R D

                             STOCK OPTION AGREEMENT
                           ACKNOWLEDGEMENT OF RECEIPT

This Stock Option Agreement is entered into by and between Intimate Brands, Inc.
(the "Company"), and the associate of the Company whose name appears below (the
"Associate") in order to set forth the terms and conditions of Options granted
to the Associate under Intimate Brands, Inc. 1995 Stock Option and Performance
Incentive Plan (1997 Restatement) (the "Plan").

                        Associate's Name:  BETH M. PRITCHARD

                        Division:          BATH & BODY WORKS

                        Social Security #:

                        Address:




<TABLE>
<CAPTION>
                                      Date      Expiration   Number of     Option          Exercise Schedule
     Plan Name                      of Grant       Date       Shares        Price         Date         Shares
- --------------------                --------    ----------   ---------     --------    -----------------------
<S>                                <C>          <C>          <C>          <C>          <C>            <C>
1995 NQ PLAN (97 RESTATEMENT)       05/20/97     05/21/07     488,754      $20.3750     05/20/98        50,000
                                                                                        05/20/99        50,000
                                                                                        05/20/00        50,000
                                                                                        05/20/01        73,568
                                                                                        05/20/02        95,093
                                                                                        05/20/03       170,093
1993 ISO PLAN (97 RESTATEMENT)      05/20/97     05/21/07      11,246      $20.3750     05/20/01         1,432
                                                                                        05/20/02         4,907
                                                                                        05/20/03         4,907
</TABLE>


Subject to the attached Terms and Conditions and the terms of the Plan, which
are incorporated herein by reference, the Company hereby grants to the Associate
Options to purchase shares of Common Stock of the Company, as outlined above.

The Company and the Associate have executed this Agreement as of the Date of
Grant set forth above.


              INTIMATE BRANDS, INC.                       ASSOCIATE

           By: /s/ LESLIE H. WEXNER                       /s/ BETH M. PRITCHARD
              ------------------------------              ----------------------
              Leslie H. Wexner, Chairman


               Please return one signed copy of this agreement to
                                The Limited, Inc.
                              Three Limited Parkway
                               Columbus, OH 43230
                                  614-415-7000


<PAGE>   13




=============== [LOGO OF INTIMATE BRANDS, INC. APPEARS HERE] ===================

                             S T O C K    A W A R D

                           RESTRICTED STOCK AGREEMENT
                           ACKNOWLEDGEMENT OF RECEIPT

This Restricted Stock Agreement is entered into by and between Intimate Brands,
Inc. (the "Company"), and the associate or director of the Company whose name
appears below (the "Associate") in order to set forth the terms and conditions
of a Restricted Stock Award granted to the Associate under Intimate Brands, Inc.
1995 Stock Option and Performance Incentive Plan (1997 Restatement) ("the
Plan").

                   Associate's Name:   BETH M. PRITCHARD

                   Division:           BATH & BODY WORKS

                   Social Security #:

                   Address:



                                    Date      Number of     Vesting Schedule*
          Plan Name               of Grant     Shares       Date       Shares
- ------------------------------    --------    ---------   ---------------------
95 RESTRICTED (97 RESTATEMENT)    05/20/97     300,000    05/20/98       30,000
                                                          05/20/99       30,000
                                                          05/20/00       30,000
                                                          05/20/01       45,000
                                                          05/20/02       60,000
                                                          05/20/03      105,000


* If employment is terminated by the Company other than for Cause or by the
Associate for Good Reason, vesting will be at 16% for each full year following
the date of grant for the first five years, and 20% for the sixth year (offset
by any shares previously vested under the normal schedule).

Subject to the attached Terms and Conditions of this Agreement and the terms of
the Plan, which are incorporated herein by reference, the Company hereby grants
to the Associate Restricted shares, as outlined above.

The Company and the Associate have executed this Agreement as of the Date of
Grant set forth above.

           INTIMATE BRANDS, INC.                         ASSOCIATE

           By: /s/ LESLIE H. WEXNER                      /s/ BETH M. PRITCHARD
              ------------------------------             -----------------------
              Leslie H. Wexner, Chairman



This Restricted Stock Agreement is granted and the 5/20/98 vesting segment of
the award will be earned based on achieving a x% increase in the sales growth
for Intimate Brands, Inc. in the Fall season of 1997 over the Fall season of
1996. Further, the balance of the award will be earned and vest as outlined in
the above schedule based on achieving a x% increase in sales growth for Intimate
Brands, Inc. for the 1998 fiscal year over the 1997 fiscal year.

               Please return one signed copy of this agreement to
                                The Limited, Inc.
                              Three Limited Parkway
                               Columbus, OH 43230
                                  614-415-7000




<PAGE>   1


[PRICEWATERHOUSECOOPERS LOGO]


                                                          Exhibit 15


Securities and Exchange Commission
450 5th Street, N.W.
Judiciary Plaza
Washington, D.C 20549


We are aware that our report dated August 12, 1998, on our review of the
interim consolidated financial information of Intimate Brands, Inc. and
Subsidiaries for the thirteen-week and twenty-six-week periods ended August 1, 
1998 and included in this Form 10-Q is incorporated by reference in the 
Company's registration statements on Form S-8, Registration Nos. 333-04921 and 
333-04923. Pursuant to Rule 436(c) under the Securities Act of 1933, this 
report should not be considered a part of the registration statement prepared 
or certified by us within the meaning of Sections 7 and 11 of that Act.



                                                /s/ PRICEWATERHOUSECOOPERS LLP

                                                PRICEWATERHOUSECOOPERS LLP


Columbus, Ohio
September 11, 1998


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) OF INTIMATE BRANDS, INC. AND
SUBSIDIARIES FOR THE QUARTER ENDED AUGUST 1, 1998 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-30-1999
<PERIOD-START>                             FEB-01-1998
<PERIOD-END>                               AUG-01-1998
<CASH>                                          21,796
<SECURITIES>                                         0
<RECEIVABLES>                                   16,465
<ALLOWANCES>                                         0
<INVENTORY>                                    432,228
<CURRENT-ASSETS>                               747,034
<PP&E>                                         782,677
<DEPRECIATION>                                 386,509
<TOTAL-ASSETS>                               1,217,889
<CURRENT-LIABILITIES>                          278,326
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         2,527
<OTHER-SE>                                     565,699
<TOTAL-LIABILITY-AND-EQUITY>                 1,217,889
<SALES>                                        874,708
<TOTAL-REVENUES>                               874,708
<CGS>                                          538,564
<TOTAL-COSTS>                                  538,564
<OTHER-EXPENSES>                               211,227
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               7,563
<INCOME-PRETAX>                                122,762
<INCOME-TAX>                                    49,200
<INCOME-CONTINUING>                             73,562
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    73,562
<EPS-PRIMARY>                                      .29
<EPS-DILUTED>                                      .29
        

</TABLE>


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