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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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FORM 8-K
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
July 28, 1999
Date of Report (Date of earliest event reported)
INTIMATE BRANDS, INC.
(Exact name of registrant as specified in its charter)
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Delaware [ ] 31-1436998
(State or other (Commission (IRS Employer
jurisdiction File no.) Identification No.)
of incorporation)
Three Limited Parkway
P.O. Box 1600
Columbus, OH 43216
(614) 479-6900
(Address of principal executive offices)
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Item 5. Other Events
INTIMATE BRANDS UNVEILS DIRECT STOCK PURCHASE PLAN
IBInvest Direct Lets Individual Investors Purchase Shares Directly
COLUMBUS, OHIO, July 28, 1999 - Intimate Brands, Inc. [NYSE: IBI]-- the
leading specialty retailer through the world-famous Victoria's Secret and Bath &
Body Works brands-- today unveiled IBInvest Direct, the company's new online
direct stock purchase plan. IBInvest Direct was established to provide current
shareholders and potential investors with a convenient method for purchasing
Intimate Brands common stock. IBInvest Direct can be accessed through the
Internet at www.IntimateBrands.com.
IBInvest Direct enables investors to easily buy new shares, reinvest
dividends and give gifts of Intimate Brands shares directly through the plan
administrator, First Chicago Trust / EquiServe. Additionally, plan participants
also may establish an IRA that invests in Intimate Brands stock.
The plan reduces the traditional costs of investing by eliminating the
need to establish accounts with a third party, and allows individual investors
to increase ownership by automatically reinvesting cash dividends. Individuals
may begin participation in the plan with an initial minimum investment of $500
or five installments of $100. Participants may make ongoing purchases with
investments as low as $100 per transaction or as much as $250,000 per year.
"IBInvest Direct demonstrates our commitment to individual investors by
providing them with the tools to purchase Intimate Brands stock directly and
benefit from the success and growth of the Victoria's Secret and Bath & Body
Works brands," said Debbie Mitchell, Intimate Brands Vice President Investor
Relations & Communications. "We are dedicated to superior customer service, and
IBInvest Direct is another way of treating our investors like customers."
Interested investors may access plan information and enrollment forms at
www.IntimateBrands.com or call First Chicago Trust / EquiServe toll free at 1-
800-955-4745.
Individuals holding Intimate Brands shares in brokerage accounts should
contact First Chicago Trust / EquiServe or visit the Intimate Brands Web site.
This notice is not an offer to sell, nor a solicitation of an offer to buy, any
securities. Offers and sales of Intimate Brands shares through IBInvest Direct
will be made only by a prospectus available from First Chicago Trust / EquiServe
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and only through licensed broker dealers in jurisdictions where required by
applicable securities laws.
Intimate Brands, Inc. (NYSE: IBI) is the leading specialty retailer of
intimate apparel, beauty and personal care products through the Victoria's
Secret and Bath & Body Works brands. Victoria's Secret products are available
through over 850 lingerie and beauty stores, the Victoria's Secret Catalogue and
online at www.VictoriasSecret.com. Bath & Body Works products are available in
over 1,100 stores. Intimate Brands' total 1998 sales were $3.9 billion.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.
INTIMATE BRANDS, INC.
By: /s/ Philip E. Mallott
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Philip E. Mallott
Vice President Finance and
Chief Financial Officer
Dated: July 28, 1999
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