<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) OF INTIMATE BRANDS, INC. AND
SUBSIDIARIES FOR THE QUARTER ENDED APRIL 29, 2000 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> FEB-03-2001
<PERIOD-START> JAN-30-2000
<PERIOD-END> APR-29-2000
<CASH> 13,025
<SECURITIES> 0
<RECEIVABLES> 17,098
<ALLOWANCES> 0
<INVENTORY> 644,412
<CURRENT-ASSETS> 771,177
<PP&E> 955,335
<DEPRECIATION> 509,873
<TOTAL-ASSETS> 1,339,606
<CURRENT-LIABILITIES> 610,084
<BONDS> 0
0
0
<COMMON> 5,305
<OTHER-SE> 575,904
<TOTAL-LIABILITY-AND-EQUITY> 1,339,606
<SALES> 1,012,252
<TOTAL-REVENUES> 1,012,252
<CGS> 627,878
<TOTAL-COSTS> 627,878
<OTHER-EXPENSES> 268,103
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 5,350
<INCOME-PRETAX> 113,180
<INCOME-TAX> 45,300
<INCOME-CONTINUING> 67,880
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 67,880
<EPS-BASIC> 0.14
<EPS-DILUTED> 0.13
</TABLE>