SPORTSLINE USA INC
DEF 14A, 1999-05-14
COMPUTER PROCESSING & DATA PREPARATION
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<PAGE>   1

                                  SCHEDULE 14A
                                 (RULE 14A-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [ ]
 
Check the appropriate box:
 
<TABLE>
<S>                                             <C>
[ ]  Preliminary Proxy Statement                [ ]  Confidential, for Use of the Commission
                                                     Only (as permitted by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
</TABLE>
  
                              SPORTSLINE USA, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
[X]  No fee required.
 
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:
 
     (2)  Aggregate number of securities to which transaction applies:
 
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):
 
     (4)  Proposed maximum aggregate value of transaction:
 
     (5)  Total fee paid:
 
[ ]  Fee paid previously with preliminary materials:
 
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1)  Amount Previously Paid:
 
     (2)  Form, Schedule or Registration Statement No.:
 
     (3)  Filing Party:
 
     (4)  Date Filed:
<PAGE>   2
 
                              SportsLine USA (sm)
 
                               6340 N.W. 5TH WAY
                         FORT LAUDERDALE, FLORIDA 33309
 
                                  May 14, 1999
 
Dear Stockholder:
 
     You are cordially invited to attend the 1999 Annual Meeting of Stockholders
of SportsLine USA, Inc. (the "Company") to be held at 10:00 a.m. on Thursday,
June 17, 1999, at Fort Lauderdale Marriott North, 6650 North Andrews Avenue,
Fort Lauderdale, Florida 33309.
 
     At the Annual Meeting, the stockholders will be asked to elect three
persons to the Board of Directors and to approve an amendment to the Company's
Certificate of Incorporation to increase the number of authorized shares of
common stock to 200 million from 50 million. The accompanying Notice of 1999
Annual Meeting of Stockholders and Proxy Statement describe in more detail the
matters to be presented at the Annual Meeting.
 
     The Board of Directors unanimously recommends that stockholders vote in
favor of the election of the nominated Directors and in favor of the amendment
to the Company's Certificate of Incorporation.
 
     Please take this opportunity to become involved in the affairs of the
Company. Whether or not you expect to be present at the meeting, please
complete, date, sign and mail the enclosed proxy card in the envelope provided.
Returning the proxy card does NOT deprive you of your right to attend the
meeting and vote your shares in person. If you attend the meeting, you may
withdraw your proxy and vote your own shares.
 
                                           Sincerely,
 
                                           Michael Levy
                                           Chairman of the Board,
                                           President and Chief Executive Officer
<PAGE>   3
 
                              SportsLine USA (sm)
                             ---------------------
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD ON JUNE 17, 1999
                             ---------------------
 
To the stockholders of
  SportsLine USA, Inc.
 
     NOTICE IS HEREBY GIVEN that the 1999 Annual Meeting of Stockholders of
SportsLine USA, Inc., a Delaware corporation (the "Company"), will be held at
10:00 a.m., local time, on Thursday, June 17, 1999, at the Fort Lauderdale
Marriott North, 6650 North Andrews Avenue, Fort Lauderdale, Florida 33309, for
the following purposes:
 
          (1) To elect three members to the Company's Board of Directors to hold
     office until the Company's 2002 annual meeting of stockholders or until
     their successors are duly elected and qualified;
 
          (2) To amend the Company's Certificate of Incorporation to increase
     the authorized number of shares of Common Stock from 50,000,000 to
     200,000,000; and
 
          (3) To transact such other business as may properly come before the
     meeting and any adjournments thereof.
 
     The Board of Directors has fixed the close of business on May 11, 1999 as
the record date for determining those stockholders entitled to notice of, and to
vote at, the Annual Meeting and any adjournments thereof. Only stockholders of
record at the close of business on that date will be entitled to notice of and
to vote at the Annual Meeting.
 
     All stockholders are cordially invited to attend the Annual Meeting in
person. However, to assure your representation at the meeting, you are urged to
sign and return the enclosed proxy as soon as possible in the enclosed
self-addressed envelope. Any stockholder attending the meeting may vote in
person even if he or she returned a proxy. However, if a stockholder's shares
are held of record by a broker, bank or other nominee and the stockholder wishes
to vote at the meeting, the stockholder must obtain from the record holder a
proxy issued in his or her name.
 
                                          By Order of the Board of Directors,
 
                                          Kenneth W. Sanders
                                          Secretary
 
Fort Lauderdale, Florida
May 14, 1999
<PAGE>   4
 
                              SPORTSLINE USA, INC.
                               6340 N.W. 5TH WAY
                         FORT LAUDERDALE, FLORIDA 33309
 
                             ---------------------
 
                                PROXY STATEMENT
                      1999 ANNUAL MEETING OF STOCKHOLDERS
 
                             ---------------------
 
                                  INTRODUCTION
 
DATE, TIME AND PLACE OF ANNUAL MEETING
 
     The Company's Board of Directors is furnishing this Proxy Statement to
solicit proxies for use at the 1998 Annual Meeting of Stockholders to be held on
Thursday, June 17, 1999, at 10:00 a.m., local time, at the Fort Lauderdale
Marriott North, 6650 North Andrews Avenue, Fort Lauderdale, Florida 33309, and
at any adjournments of the meeting.
 
RECORD DATE AND MAILING DATE
 
     The close of business on May 11, 1999 is the record date for the
determination of stockholders entitled to notice of and to vote at the Annual
Meeting. We intend to mail this proxy statement and the accompanying proxy card
on or about May 17, 1999 to all stockholders entitled to vote at the meeting.
 
NUMBER OF SHARES OUTSTANDING
 
   
     As of the close of business on the Record Date, 22,428,132 shares of Common
Stock were issued and outstanding. Each such share is entitled to one vote on
all matters to be presented at the Annual Meeting.
    
 
                          VOTING AT THE ANNUAL MEETING
 
PROCEDURES FOR VOTING BY PROXY
 
     If you properly sign, return and do not revoke your proxy, the persons
named as proxies will vote your shares according to the instructions you have
specified on the proxy card. If you sign and return your proxy card but do not
specify how the persons appointed as proxies are to vote your shares, your proxy
will be voted FOR the election of the nominated directors, FOR the amendment of
our Certificate of Incorporation to increase the authorized number of shares of
Common Stock from 50,000,000 to 200,000,000 and in accordance with the best
judgment of the persons appointed as proxies as to all other matters properly
brought before the meeting. You can revoke your proxy by delivering to the
Secretary of the Company, at the Company's address as listed above, either a
written revocation of your proxy or a duly executed proxy bearing a later date
or by attending the meeting and voting in person.
 
REQUIREMENTS FOR STOCKHOLDER APPROVAL
 
     A quorum will be present if a majority of the outstanding shares of Common
Stock are present in person or by valid proxy. We will count abstentions and
broker non-votes, which are described below, in determining whether a quorum
exists. To be elected, a director must receive more votes than any other nominee
for the same seat on the Board of Directors. As a result, if you withhold your
vote as to one or more directors, it will have no effect on the outcome of the
election unless you cast that vote for a competing nominee. If any nominee for
election to the Board of Directors named in this Proxy Statement becomes
unavailable for election for any reason, the proxy will be voted for a
substitute nominee selected by the Board of Directors. To approve the amendment
to the Certificate of Incorporation, a majority of the outstanding shares of
Common Stock entitled to vote on the matter must vote in favor of the proposed
amendment. To approve any other
<PAGE>   5
 
matter presented for stockholder approval, the number of shares voted in favor
of the proposal must exceed the number of shares voted against the proposal,
provided a quorum is present.
 
EFFECT OF ABSTENTIONS
 
     A stockholder who is present in person or by proxy at the Annual Meeting
and who abstains from voting on any or all proposals will be included in the
number of stockholders present at the Annual Meeting for the purpose of
determining the presence of a quorum. Abstentions do not count as votes in favor
of or against a given matter.
 
EFFECT OF BROKER NON-VOTES
 
     Brokers who hold shares for the accounts of their clients may vote these
shares either as directed by their clients or in their own discretion if
permitted by the exchange or other organization of which they are members.
Companies listing their securities on the New York Stock Exchange are permitted
to vote their clients' proxies in their own discretion as to the election of
directors and the ratification of independent accountants. Proxies that brokers
do not vote on one or more proposals but that they do vote on others are
referred to as "broker non-votes" with respect to the proposal(s) not voted
upon. Broker non-votes are included in determining the presence of a quorum. A
broker non-vote, however, does not count as a vote in favor of or against a
particular proposal for which the broker has no discretionary voting authority.
 
                            SOLICITATION OF PROXIES
 
     The Company will pay the cost of proxy solicitation. Our directors,
officers and employees may, without additional compensation, solicit proxies by
personal interview, telephone, fax, or otherwise. We will direct brokerage firms
or other custodians, nominees or fiduciaries to forward our soliciting material
to the beneficial owners of common stock held of record by these institutions
and will reimburse them for the reasonable out-of-pocket expenses they incur in
connection with this process.
 
                                        2
<PAGE>   6
 
                               SECURITY OWNERSHIP
 
     The following table sets forth information with respect to the beneficial
ownership of the Company's Common Stock as of March 31, 1999 by (a) each person
known to the Company to own beneficially more than 5 percent of the Company's
outstanding Common Stock, (b) each director who owns any such shares, (c) each
Named Executive Officer who owns any such shares (see "Executive
Compensation -- Summary Compensation Table"), and (d) the directors and
executive officers of the Company as a group:
 
<TABLE>
<CAPTION>
                                                                 COMMON STOCK
                                                                 BENEFICIALLY
                                                                   OWNED(2)
                                                              -------------------
NAME AND ADDRESS OF BENEFICIAL OWNER(1)                        SHARES     PERCENT
- ---------------------------------------                       ---------   -------
<S>                                                           <C>         <C>
CBS Corporation(3)..........................................  4,540,000    19.5%
Massachusetts Financial Services Company(4).................  2,451,107    11.0
Thomas Cullen(5)............................................  1,596,652     7.1
MediaOne Interactive Services, Inc..........................  1,595,852     7.1
Michael Levy(6).............................................  1,288,417     5.7
Joseph Lacob(7).............................................    558,460     2.5
Andrew Nibley(8)............................................    425,672     1.9
James C. Walsh(9)...........................................    160,000       *
Mark J. Mariani(10).........................................     55,832       *
Kenneth Sanders(11).........................................     41,082       *
Andrew S. Sturner(12).......................................     32,238       *
Thomas Jessiman(13).........................................     31,457       *
Richard B. Horrow(14).......................................     24,750       *
Gerry Hogan(15).............................................     20,000       *
Michael P. Schulhof(16).....................................      7,333       *
Sean McManus................................................         --       *
Fredric G. Reynolds.........................................         --       *
All directors and executive officers as a group
  (14 persons)(17)..........................................  4,241,893    18.4
</TABLE>
 
- ---------------
 
  * Less than 1%
 (1) Unless otherwise indicated, the address of each of the beneficial owners
     identified is c/o SportsLine USA, Inc., 6340 N.W. 5th Way, Fort Lauderdale,
     Florida 33309. Except as otherwise indicated, such beneficial owners have
     sole voting and investment power with respect to all shares of Common Stock
     owned by them, except to the extent such power may be shared with a spouse.
 (2) The number of shares of Common Stock deemed outstanding as of March 31,
     1999 includes (i) 22,384,266 shares of Common Stock outstanding, and (ii)
     an aggregate of 1,524,619 shares issuable pursuant to options and warrants
     held by the respective person or group which may be exercised within 60
     days thereafter ("presently exercisable stock options" and "presently
     exercisable warrants," respectively), as set forth below. Pursuant to the
     rules of the Securities and Exchange Commission, presently exercisable
     stock options and presently exercisable warrants are deemed to be
     outstanding and to be beneficially owned by the person or group holding
     such options or warrants for the purpose of computing the percentage
     ownership of such person or group, but are not treated as outstanding for
     the purpose of computing the percentage ownership of any other person or
     group.
 (3) Reflects (i) 3,660,000 shares held of record and (ii) 880,000 shares
     subject to presently exercisable warrants. Does not include any additional
     shares of Common Stock and warrants to purchase Common Stock to be issued
     to CBS after March 31, 1999 pursuant to the CBS agreement. See "Certain
     Relationships and Related Transactions -- CBS Agreement." The address of
     CBS is 51 West 52nd Street, New York, New York 10019.
 (4) This disclosure of Massachusetts Financial Services Company ("MFS") is
     based solely upon information set forth in MFS's Schedule 13G/A dated
     February 11, 1999. The address of MFS is 500 Boylston Street, Boston, MA
     02116.
 
                                        3
<PAGE>   7
 
 (5) Reflects (i) 800 shares held of record and (ii) 1,595,852 shares held of
     record by MediaOne of which Mr. Cullen is President. Mr. Cullen disclaims
     beneficial ownership of the shares held of record by MediaOne except to the
     extent of his pecuniary interest therein. The address of MediaOne and Mr.
     Cullen is 9000 East Nichols, Englewood, Colorado 80112.
 (6) Reflects (i) 1,235,292 shares held of record and (ii) 53,125 shares
     issuable upon exercise of presently exercisable stock options. Excludes
     271,875 shares issuable upon exercise of stock options held by Mr. Levy not
     exercisable within 60 days.
 (7) Reflects (i) 63,803 shares held of record by Mr. Lacob, (ii) 6,602 shares
     held of record by a trust for the benefit of Mr. Lacob's children for which
     Mr. Lacob disclaims beneficial ownership and (iii) 158,055 shares held of
     record and 330,000 shares subject to presently exercisable warrants held by
     various funds associated with Kleiner Perkins Caufield & Byers of which Mr.
     Lacob is a general partner for which Mr. Lacob disclaims beneficial
     ownership of such shares except to the extent of his pecuniary interest
     therein. Mr. Lacob's address is 2750 Sand Hill Road, Menlo Park, California
     94025.
 (8) Reflects shares held of record by Reuters NewMedia of which Mr. Nibley is a
     director and President. Mr. Nibley disclaims beneficial ownership of such
     shares except to the extent of his pecuniary interest therein. The address
     of Reuters NewMedia and Mr. Nibley is 1700 Broadway, New York, New York
     10019.
 (9) Reflects (i) 74,000 shares held of record by Mr. Walsh, (ii) 74,000 shares
     subject to presently exercisable warrants held by Mr. Walsh and (iii) 6,000
     shares held of record and 6,000 shares subject to presently exercisable
     warrants held by the children of Mr. Walsh.
(10) Reflects (i) 6,250 shares held of record and (ii) 49,582 shares issuable
     upon exercise of presently exercisable stock options. Excludes 130,418
     shares issuable upon exercise of stock options held by Mr. Mariani not
     exercisable within 60 days.
(11) Reflects (i) 4,000 shares held of record and (ii) 37,082 shares issuable
     upon exercise of presently exercisable stock options. Excludes 137,918
     shares issuable upon exercise of stock options held by Mr. Sanders not
     exercisable within 60 days.
(12) Reflects (i) 4,948 shares held of record and (ii) 27,290 shares subject to
     presently exercisable stock options. Excludes 147,710 shares issuable upon
     exercise of stock options held by Mr. Sturner not exercisable within 60
     days.
(13) Reflects (i) 6,250 shares held of record and (ii) 25,207 shares subject to
     presently exercisable stock options. Excludes 124,793 shares issuable upon
     exercise of stock options held by Mr. Jessiman not exercisable within 60
     days.
(14) Reflects (i) 6,750 shares held of record by Mr. Horrow, (ii) 3,000 shares
     owned by a corporation wholly-owned by Mr. Horrow and (iii) 15,000 shares
     subject to presently exercisable warrants. Excludes 5,000 shares issuable
     upon exercise of warrants and 3,000 shares issuable upon exercise of stock
     options held by Mr. Horrow that are not exercisable within 60 days.
(15) Reflects 20,000 shares issuable upon exercise of presently exercisable
     warrants. Excludes 20,000 shares issuable upon exercise of warrants and
     3,000 shares issuable upon exercise of stock options held by Mr. Hogan that
     are not exercisable within 60 days.
(16) Reflects 7,333 shares issuable upon exercise of presently exercisable
     options. Excludes 15,667 shares issuable upon exercise of stock options
     held by Mr. Schulhof that are not exercisable within 60 days.
(17) Includes the information in the notes herein, as applicable. Reflects (i)
     3,597,274 shares held of record, (ii) 199,619 shares subject to presently
     exercisable stock options and (iii) 445,000 shares subject to presently
     exercisable warrants. Excludes (i) 834,381 shares issuable upon exercise of
     stock options and (ii) 25,000 shares issuable upon exercise of warrants not
     exercisable within 60 days.
 
                                        4
<PAGE>   8
 
                             ELECTION OF DIRECTORS
                                (PROPOSAL NO. 1)
 
     The Board of Directors is divided into three classes, and each class of
directors serves for a three-year term, or until successors of such class have
been elected and qualified. At the Annual Meeting, the stockholders will elect
three directors, each of whom will serve for a term expiring at the 2002 annual
meeting of stockholders, or until his successor has been duly elected and
qualified. In the event that any nominee is unable or unwilling to serve as a
director at the time of the Annual Meeting, the proxies may be voted for the
balance of those nominees named and for any substitute nominee designated by the
present Board or the proxy holders to fill such vacancy, or for the balance of
the nominees named without nomination of a substitute, or the Board may be
reduced in accordance with the Company's Bylaws. As of the date of this Proxy
Statement, the Board of Directors has no reason to believe that any of the
persons named below will be unable or unwilling to serve as a nominee or as a
director if elected.
 
     Assuming a quorum is present, the three nominees receiving the highest
number of affirmative votes of shares entitled to be voted for them will be
elected as directors of the Company. Stockholders are not entitled to cumulate
votes in the election of directors. Unless marked otherwise, proxies received
will be voted FOR the election of each of the three nominees named below.
 
NOMINEES FOR ELECTION AS DIRECTOR
 
<TABLE>
<CAPTION>
NAME                                                          TERM EXPIRES
- ----                                                          ------------
<S>                                                           <C>
Thomas Cullen...............................................      2002
Richard B. Horrow...........................................      2002
Fredric G. Reynolds.........................................      2002
</TABLE>
 
CURRENT DIRECTORS WHOSE TERMS OF OFFICE WILL CONTINUE SUBSEQUENT TO THE ANNUAL
MEETING
 
<TABLE>
<CAPTION>
NAME                                                          TERM EXPIRES
- ----                                                          ------------
<S>                                                           <C>
Gerry Hogan.................................................      2000
Sean McManus................................................      2000
Michael P. Schulhof.........................................      2000
Michael Levy................................................      2001
Joseph Lacob................................................      2001
Andrew Nibley...............................................      2001
James C. Walsh..............................................      2001
</TABLE>
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE ELECTION OF ALL NOMINEES
NAMED ABOVE.
 
                                        5
<PAGE>   9
 
                                   MANAGEMENT
 
DIRECTORS AND EXECUTIVE OFFICERS
 
     The directors and executive officers of the Company are as follows:
 
<TABLE>
<CAPTION>
NAME                                        AGE        POSITION(S) HELD WITH THE COMPANY
- ----                                        ---        ---------------------------------
<S>                                         <C>   <C>
Michael Levy..............................  52    Chairman of the Board, President and Chief
                                                   Executive Officer
Kenneth W. Sanders........................  42    Senior Vice President and Chief Financial
                                                   Officer
Mark J. Mariani...........................  42    Executive Vice President, Sales
Andrew S. Sturner.........................  34    Senior Vice President, Business Development
Thomas Jessiman...........................  38    Senior Vice President of Operations
Thomas Cullen.............................  39    Director
Gerry Hogan...............................  53    Director
Richard B. Horrow.........................  44    Director
Joseph Lacob..............................  43    Director
Sean McManus..............................  44    Director
Andrew Nibley.............................  47    Director
Fredric G. Reynolds.......................  48    Director
Michael P. Schulhof.......................  57    Director
James C. Walsh............................  58    Director
</TABLE>
 
   
     Michael Levy has served as the President, Chief Executive Officer and
Chairman of the Board of the Company since its inception in February 1994. From
1979 through March 1993, Mr. Levy served as President, Chief Executive Officer
and as a director of Lexicon Corporation, a high technology company specializing
in data communications and signal processing technology. From January 1988 to
June 1993, Mr. Levy also served as Chairman of the Board and Chief Executive
Officer of Sports-Tech International, Inc., a company engaged in the
development, acquisition, integration and sale of computer software, equipment
and computer-aided video systems used by professional, collegiate and high
school sports programs. Between June 1993 and February 1994, Mr. Levy was a
private investor. Mr. Levy serves as a member of the Board of Directors of
iVillage Inc.
    
 
     Kenneth W. Sanders has served as the Vice President and Chief Financial
Officer of the Company since September 1997 and was appointed Senior Vice
President in October 1998. From January 1996 to August 1997, Mr. Sanders served
as Senior Vice President, Chief Financial Officer of Paging Network, Inc., the
world's largest paging company. From May 1993 to December 1995, Mr. Sanders
served as Executive Vice President, Chief Financial Officer and a director of
CellStar Corporation, an integrated wholesaler and retailer of cellular phones
and related products. Between July 1979 and April 1993, Mr. Sanders was with
KPMG Peat Marwick, most recently as an Audit Partner from July 1990 to April
1993.
 
     Mark J. Mariani has served as the Company's Executive Vice President, Sales
since April 1996. From August 1991 to March 1996, Mr. Mariani served as
Executive Vice President of Sports Sales for Turner Broadcasting Sales, Inc.
From June 1990 to August 1991, Mr. Mariani served as Senior Vice President and
National Sales Manager for CNN in New York, and from May 1986 to June 1990, Mr.
Mariani served as Vice President for CNN Sales Midwest. Prior to joining Turner
Broadcasting, Mr. Mariani served as an Account Executive for WBBM, an owned and
operated CBS television station in Chicago, Illinois.
 
     Andrew S. Sturner has served as the Company's Vice President, Business
Development since June 1995 and was appointed Senior Vice President, Business
Development in October 1998. From May 1994 to June 1995, Mr. Sturner served as
Vice President of Business Development for MovieFone, Inc., an interactive
telephone service company. From March 1993 to May 1994, Mr. Sturner served as
President of Interactive Services, an interactive audiotext development company
which he co-founded in 1992. From August 1990 to March 1993, Mr. Sturner was a
bankruptcy associate at the law firm of Stroock & Stroock & Lavan.
 
                                        6
<PAGE>   10
 
     Thomas Jessiman has served as the Company's Senior Vice President of
Operations since February 1998. From March 1997 to February 1998, Mr. Jessiman
served as the Company's Vice President, International. From November 1995 to
March 1997, Mr. Jessiman served as the Director of Business Development for U S
WEST Media Group's Interactive Services Division and from September 1995 to
November 1995, Mr. Jessiman served as Director of Business Development in the U
S WEST Multimedia Group. From January 1992 to September 1994, Mr. Jessiman
served as Manager in IBM's Multimedia Group.
 
     Thomas Cullen, appointed a director of the Company in April 1997, has
served as President of MediaOne Interactive Services, Inc. (formerly U S WEST,
Inc. Media Group's Interactive Services Division) since April 1997. Prior
thereto, Mr. Cullen held various positions with U S WEST since 1981, including
Vice President, Business Development for U S WEST Media Group's Interactive
Services Division from April 1992 to April 1997. Mr. Cullen serves as a member
of the Board of Directors of Preview Travel, Inc. and Third Age Media, Inc.
 
     Gerry Hogan, appointed a director of the Company in November 1996, has
served as Chairman and Chief Executive Officer of Cygnus Publishing, Inc., a
magazine publishing company, since May 1997. He served as President and Chief
Executive Officer of the Home Shopping Network from February 1993 to August
1995. Prior thereto, Mr. Hogan served as vice chairman of Whittle
Communications, L.P. from October 1990 to February 1993. From October 1971 to
September 1987, Mr. Hogan held various positions at Turner Entertainment
Networks and most recently served as President. Mr. Hogan serves as a member of
the Board of Directors of the Hard Rock Hotel & Casinos, London Fog Industries,
Inc. and Ethnic American Broadcasting Company and as a member of the Board of
Trustees of Eckerd College.
 
     Richard B. Horrow, appointed a director of the Company in September 1994,
is an attorney and sports development consultant and has served as President of
Horrow Sports Ventures, Inc., a sports consulting firm, since its inception in
May 1988. Since July 1994, Mr. Horrow has been the host of the weekly television
show "The Sports Business Report," which is distributed nationally through Prime
Network/Sports Channel/New Sport affiliates, and has also hosted the weekly
radio show "The Sports Professor," aired nationally on Prime Radio. Mr. Horrow
also currently serves as a consultant for various sports-related matters to The
City of Oklahoma City, the National Football League, the Ladies Professional
Golf Association, the Baltimore Orioles and the National Association of
Professional Baseball Leagues. From March 1991 to March 1992, Mr. Horrow served
as the Executive Director of Golden Bear Sports Management, a sports management
firm.
 
     Joseph Lacob, appointed a director of the Company in May 1995, has served
as a general partner of Kleiner Perkins Caufield & Byers, a venture capital
partnership, since May 1987. Mr. Lacob also serves on the Board of Directors of
Heartport, Inc., Corixa, Inc., IsoStent, Inc. and Pharmacyclics, Inc., as well
as several other privately held ventures in the medical and sports media
businesses.
 
     Sean McManus, appointed a director of the Company in March 1997, has served
as President of CBS Sports since December 1996. From October 1987 to December
1996, Mr. McManus was Senior Vice President U.S. Television Sales and
Programming at Trans World International, the television division of
International Management Group. From August 1981 to October 1987, Mr. McManus
was Vice President Planning and Development at NBC Sports. From September 1979
to August 1981, Mr. McManus served as Associate Producer and Producer at NBC
Sports and from August 1977 to September 1979 he was a Production Assistant to
the Associate Producer at ABC Sports.
 
     Andrew Nibley, appointed a director of the Company in March 1996, has
served as President, Reuters NewMedia, Inc. ("Reuters NewMedia") since January
1998 and a director of Reuters NewMedia since January 1994. From January 1994 to
January 1998, Mr. Nibley was the Editor and Executive Vice President of Reuters
NewMedia. From January 1989 to January 1994, Mr. Nibley was the Editor, America
for Reuters America, Inc. He was also named the Senior Vice President, News and
Television of Reuters America, Inc. in July 1993.
 
     Fredric G. Reynolds, appointed a director of the Company in April 1999, has
served as Executive Vice President and Chief Financial Officer of CBS
Corporation since March 1994. From December 1990 to March 1994, Mr. Reynolds was
Senior Vice President, Finance and Chief Financial Officer of PepsiCo
International Foods.
 
                                        7
<PAGE>   11
 
     Michael P. Schulhof, appointed a director of the Company in November 1997,
is a private investor. From June 1974 to January 1996, Mr. Schulhof held various
positions at Sony Corporation of America, Inc. and most recently served as
President and Chief Executive Officer from June 1993 to January 1996. Mr.
Schulhof is a trustee of Brandeis University, Lincoln Center for the Performing
Arts, Inc., New York University Medical Center and the Brookings Institute,
serves on the Board of Directors of the Center on Addiction and Substance Abuse
at Columbia University, is a member of the Council on Foreign Relations and a
member of the Investment and Services Policy Advisory Committee to the U.S.
Trade Representative.
 
     James C. Walsh, appointed a director of the Company in August 1994, is an
attorney who has been engaged in the private practice of law since 1968. Mr.
Walsh has also served as the President of Namanco Productions, Inc., a sports
marketing and management firm, since 1969. Namanco Productions, Inc. is the
agent and manager of NFL Hall of Fame quarterback Joe Namath.
 
DIRECTOR COMPENSATION
 
     The Company reimburses its directors for out-of-pocket expenses incurred in
connection with their rendering of services as directors. The Company currently
does not pay cash fees to its directors for attendance at meetings. Non-employee
directors are eligible to receive options under the 1997 Plan.
 
     On June 11, 1998, the Compensation Committee granted an option to purchase
3,000 shares of common stock to each of Messrs. Hogan, Horrow, Nibley, Schulhof
and Walsh at an exercise price of $29.44 per share. As a result of a significant
decline in the market price of the Company's Common Stock during the third
quarter of 1998, the Compensation Committee of the Board of Directors amended
these options on September 16, 1998 to reduce their exercise prices to the
market value of the Common Stock on such date ($14.0625 per share). None of the
other terms of the options so amended were affected and none of such options
were exercisable as of March 31, 1999.
 
MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS
 
     During 1998, the Board of Directors held seven meetings, including
telephonic meetings, and took certain actions by written consent. Each director
attended at least 75 percent of the aggregate of (i) the number of such
meetings, and (ii) the number of meetings held by all committees of the Board of
Directors on which such director served during 1998.
 
     The Board of Directors has established two standing committees: the Audit
Committee and the Compensation Committee. Each of these committees is
responsible to the full Board of Directors. The functions performed by these
committees are summarized below:
 
          Audit Committee.  Among other functions, the Audit Committee makes
     recommendations to the Board of Directors regarding the selection of
     independent auditors, reviews the results and scope of the audit and other
     services, including quarterly reviews, proved by the Company's independent
     auditors, reviews the Company's balance sheet, statement of operations and
     cash flow and reviews and evaluates the Company's quality of significant
     accounting principles and underlying estimates and internal control
     functions. The members of this committee are Messrs. Cullen, Lacob and
     Reynolds. The Audit Committee met once during 1998.
 
          Compensation Committee.  The Compensation Committee reviews and
     approves the compensation of the Company's directors, officers and
     employees, including salaries, bonuses, commission, and benefit plans, and
     administers the Company's stock plans, including the 1995 Stock Option Plan
     (the "Stock Option Plan"), the 1997 Incentive Compensation Plan (the "1997
     Incentive Plan") and the 1997 Employee Stock Purchase Plan (the "Stock
     Purchase Plan"). The members of this committee are Messrs. Hogan, Levy and
     McManus. The Compensation Committee met once during 1998 and took certain
     actions by written consent.
 
     The Board of Directors may from time to time establish other committees.
The Board of Directors does not have a nominating committee.
 
                                        8
<PAGE>   12
 
                             EXECUTIVE COMPENSATION
 
SUMMARY COMPENSATION TABLE
 
     The following table sets forth all compensation awarded to, earned by or
paid for services rendered to the Company in all capacities during the years
ended December 31, 1996, 1997 and 1998 by the Company's Chief Executive Officer
and its other executive officers (the "Named Executive Officers").
 
<TABLE>
<CAPTION>
                                                                           LONG TERM
                                                                          COMPENSATION
                                                                             AWARDS
                                            ANNUAL COMPENSATION(1)     ------------------
                                          --------------------------       SECURITIES        ALL OTHER
NAME AND PRINCIPAL POSITION               YEAR    SALARY     BONUS     UNDERLYING OPTIONS   COMPENSATION
- ---------------------------               ----   --------   --------   ------------------   ------------
<S>                                       <C>    <C>        <C>        <C>                  <C>
Michael Levy............................  1998   $306,250   $105,000        175,000           $25,097(2)
  Chairman, President and                 1997    206,787     75,000        150,000            23,027(2)
  Chief Executive Officer                 1996    167,887     50,000             --            22,922(2)

Kenneth W. Sanders......................  1998    225,000     56,000        100,000             1,716(4)
  Senior Vice President and               1997     72,717     15,000        100,000            47,579(4)
  Chief Financial Officer(3)

Mark J. Mariani.........................  1998    197,917     50,000        100,000                --
  Executive Vice President, Sales         1997    165,066     25,000         20,000                --
                                          1996    112,243     10,000         80,000             8,205(4)

Andrew S. Sturner.......................  1998    178,125     50,000        130,000                --
  Senior Vice President, Business         1997    127,500     20,000         30,000                --
  Development                             1996    101,934     10,000             --                --

Thomas Jessiman.........................  1998    171,875     40,000        100,000                --
  Senior Vice President of                1997    118,750     10,000         50,000             5,318(4)
  Operations(5)
</TABLE>
 
- ---------------
 
(1) The column for "Other Annual Compensation" has been omitted because there is
    no compensation required to be reported in such column. The aggregate amount
    of perquisites and other personal benefits provided to each Named Executive
    Officer is less than 10% of the total annual salary and bonus of such
    officer.
(2) Represents premiums paid for life and disability insurance policies for the
    benefit of Mr. Levy.
(3) Mr. Sanders joined the Company in September 1997.
(4) Represents reimbursement of relocation and moving expenses.
(5) Mr. Jessiman joined the Company in March 1997.
 
                                        9
<PAGE>   13
 
STOCK OPTION GRANTS
 
     The following table sets forth information concerning the grant of stock
options made during 1998 to each Named Executive Officer.
 
                       OPTION GRANTS IN FISCAL YEAR 1998
 
<TABLE>
<CAPTION>
                                                           INDIVIDUAL GRANTS
                                       ----------------------------------------------------------   POTENTIAL REALIZABLE VALUE AT
                                       NUMBER OF                                                    ASSUMED ANNUAL RATES OF STOCK
                                       SECURITIES    % OF TOTAL                                     PRICE APPRECIATION FOR OPTION
                                       UNDERLYING    GRANTED TO      EXERCISE                                  TERM(2)
                                        OPTIONS     EMPLOYEES IN      PRICE         EXPIRATION      -----------------------------
NAME                   DATE OF GRANT   GRANTED(1)   FISCAL YEAR    ($/SHARE)(2)        DATE            5%($)           10%($)
- ----                   -------------   ----------   ------------   ------------   ---------------   ------------   --------------
<S>                    <C>             <C>          <C>            <C>            <C>               <C>            <C>
Michael Levy.........    09/16/98       175,000        8.84%         14.0625        09/14/2008       $1,547,670     $  3,922,101

Mark J. Mariani......    06/11/98(3)     40,000         2.02         14.0625        06/10/2008          342,845          863,321(4)
                         09/16/98        30,000         1.52         14.0625        09/14/2008          265,315          672,360
                         12/31/98        30,000         1.52         15.5625        12/31/2008          293,615          744,079

Kenneth W. Sanders...    06/11/98(3)     40,000         2.02         14.0625        06/10/2008          342,845          863,321(4)
                         09/16/98        30,000         1.52         14.0625        09/14/2008          265,315          672,360
                         12/31/98        30,000         1.52         15.5625        12/31/2008          293,615          744,079

Andrew S. Sturner....    06/11/98(3)     30,000         1.52         14.0625        06/10/2008          257,134          647,491(4)
                         09/16/98        70,000         3.54         14.0625        09/14/2008          619,068        1,568,840
                         12/31/98        30,000         1.52         15.5625        12/31/2008          293,615          744,079

Thomas Jessiman......    06/11/98(3)     50,000         2.54         14.0625        06/10/2008          428,557        1,079,152(4)
                         09/16/98        25,000         1.26         14.0625        09/14/2008          221,096          560,300
                         12/31/98        25,000         1.26         15.5625        12/31/2008          244,679          620,065
</TABLE>
 
- ---------------
 
(1) All such options were granted under the Incentive Plan and become
    exercisable in installments over four years. Under the Incentive Plan, these
    options will become immediately exercisable in the event of certain change
    of control transactions involving the Company.
(2) In accordance with the rules of the Commission, the potential realizable
    values for such options shown in the table are based on assumed rates of
    stock price appreciation of 5% and 10% compounded annually from the date the
    respective options were granted to their expiration date. These assumed
    rates of appreciation do not represent the Company's estimate or projection
    of the appreciation of shares of Common Stock of the Company.
(3) The indicated options were initially granted on June 11, 1998 with an
    exercise price of $29.44 per share. Such options were repriced on September
    16, 1998 with the terms described in this table. See "-- Historical
    Information Regarding Repricing, Replacement or Cancellation and Regrant of
    Options."
(4) The potential realizable values for these options are based on assumed rates
    of stock price appreciation of 5% and 10% compounded annually from September
    16, 1998, the date these options were repriced, to their expiration date.
    See "-- Historical Information Regarding Repricing, Replacement or
    Cancellation and Regrant of Options."
 
STOCK OPTION EXERCISES AND FISCAL YEAR-END VALUE TABLE
 
     The following table sets forth information concerning (i) options exercised
during 1998 by the Named Executive Officers and (ii) the number and value of
unexercised stock options held by the Named Executive Officers at fiscal
year-end, based on a value per share of Common Stock of $15.5625, the closing
sale price of the Common Stock on the Nasdaq National Market System on December
31, 1998.
 
          OPTIONS EXERCISED IN 1998 AND FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                           NUMBER OF SECURITIES
                                                          UNDERLYING UNEXERCISED         VALUE OF UNEXERCISED
                                                                OPTIONS AT              IN-THE-MONEY OPTIONS AT
                                 SHARES                      DECEMBER 31, 1998             DECEMBER 31, 1998
                               ACQUIRED ON    VALUE     ---------------------------   ---------------------------
NAME                            EXERCISE     REALIZED   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- ----                           -----------   --------   -----------   -------------   -----------   -------------
<S>                            <C>           <C>        <C>           <C>             <C>           <C>
Michael Levy.................        --            --     37,500         287,500       $283,594      $1,113,281
Mark J. Mariani..............    10,000      $349,300     49,166         140,834        691,399         610,476
Kenneth W. Sanders...........        --            --     51,666         148,334        390,724         470,526
Andrew S. Sturner............        --            --     45,000         155,000        608,938         389,438
Thomas Jessiman..............        --            --     20,000         130,000        203,750         406,875
</TABLE>
 
                                       10
<PAGE>   14
 
HISTORICAL INFORMATION REGARDING REPRICING, REPLACEMENT OR CANCELLATION AND
REGRANT OF OPTIONS
 
     The following table sets forth information concerning the repricing,
replacement or cancellation and regrant of options held by persons who are
executive officers of the Company. The table reflects all repricings,
replacements and cancellations and regrants of options that have occurred since
the Company became a reporting company under Section 13 of the Securities
Exchange Act of 1934, as amended, in 1997.
 
<TABLE>
<CAPTION>
                                                                                                     LENGTH OF ORIGINAL
                                                                                                        OPTION TERM
                                                     MARKET PRICE OF    EXERCISE PRICE               REMAINING AT DATE
                                     NUMBER OF       STOCK AT TIME OF     AT TIME OF        NEW       OF REPRICING OR
                                  OPTIONS REPRICED     REPRICING OR        REPRICING      EXERCISE       AMENDMENT
                         DATE        OR AMENDED         AMENDMENT        OR AMENDMENT      PRICE         (IN YEARS)
                         ------   ----------------   ----------------   ---------------   --------   ------------------
<S>                    <C>        <C>                <C>                <C>               <C>        <C>
Michael Levy.........        --            --                  --                --             --            --
Mark J. Mariani......  9/16/1998       40,000            $14.0625           $ 29.44       $14.0625          9.75
Kenneth W. Sanders...  9/16/1998       40,000            $14.0625           $ 29.44       $14.0625          9.75
Andrew S. Sturner....  9/16/1998       30,000            $14.0625           $ 29.44       $14.0625          9.75
Thomas Jessiman......  9/16/1998       50,000            $14.0625           $ 29.44       $14.0625          9.75
</TABLE>
 
COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS REPORT ON FISCAL 1998 OPTION
REPRICINGS
 
     On September 16, 1998, the Compensation Committee approved a reduction of
the exercise price of a total of 230,000 options that it had granted to the
Company's officers and directors on June 11, 1998. We reduced the exercise price
of the options from $29.44 to $14.0625 per share, which was the fair market
value of a share of Common Stock on September 15, 1998. All other terms of the
options remained as they were before the repricing. In addition, in October
1998, the Compensation Committee amended an aggregate of 625,382 outstanding
options held by certain other employees of the Company to reduce their exercise
prices to current market value
 
     We approved the repricings because we believe that equity interests are a
significant factor in the Company's ability to attract and retain key employees
that are critical to its long-range success. The options held by executive
officers and directors that were repriced had an initial exercise price of
$29.44 per share, which represented the fair market value of the common stock on
June 11, 1998. During the third quarter of 1998, the market value of the common
stock declined, reaching a market price of $14.0625 per share by September 15,
1998. This market decline was contrary to the incentive objectives of the Board
with respect to the recent grant. In view of the number of underwater options
held by the Company's directors and employees at that time, the significant
decrease in the market price of the common stock and the competition for
personnel with the skills and experience possessed by our optionees, we approved
a reduction in the exercise price of 230,000 options held by the Company's
directors and executive officers to the fair market value of the Company's
common stock on the date of the repricing.
 
                                          Gerry Hogan
                                          Michael Levy
                                          Sean McManus
 
COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS REPORT ON EXECUTIVE
COMPENSATION
 
     Under rules established by the Securities and Exchange Commission, the
Compensation Committee of the Board of Directors of the Company is required to
provide a report explaining the rationale and considerations that led to
fundamental compensation decisions affecting the Company's executive officers
(including the Named Executive Officers) during the past fiscal year.
 
     Compensation Philosophy and Review.  The Company's compensation philosophy
for executive officers serves two principal purposes: (i) to provide a total
compensation package for officers that is competitive and enables the Company to
attract and retain key executive and employee talent needed to accomplish the
Company's long-term business objectives and (ii) to directly link compensation
to improvements in Company performance and increases in stockholder value as
measured principally by the trading price of the Company's
 
                                       11
<PAGE>   15
 
Common Stock and an individual's contribution and personal performance. During
1998, the Compensation Committee did not attempt to specifically analyze
compensation levels at comparable companies.
 
     The Compensation Committee reviews, recommends and approves changes to the
Company's compensation policies and benefits programs, administers the Company's
stock option plans, including approving stock option grants, and otherwise seeks
to ensure that the Company's compensation philosophy is consistent with the
Company's best interests and is properly implemented.
 
     Elements of Executive Officer Compensation.  The Company's executive
compensation consists primarily of base salary, health insurance and similar
benefits, cash bonuses, the award of stock options designed to provide long-term
incentive and eligibility to participate in compensation and benefit programs
available to other employees, including the Company's Employee Stock Purchase
Plan. In addition, the Compensation Committee may recommend the grant of
discretionary bonuses to the Company's executive officers. The Compensation
Committee believes that in the highly competitive, emerging markets in which the
Company operates, equity-based compensation provides the greatest incentive for
outstanding executive performance and the greatest alignment of management and
stockholder long-term interests.
 
     Officer Salaries.  The Compensation Committee reviews the annual salary of
the executive officers, including the Chief Executive Officer. In determining
the appropriate salary levels, the Compensation Committee considers, among other
factors, the officer's scope of responsibility, prior experience, past
accomplishments, and data on prevailing compensation levels in relevant markets
for executive talent. Based on the foregoing, during 1998 the Compensation
Committee approved salary increases for certain executive officers which the
Compensation Committee believes appropriately reflect the increase in the level
of the Company's operations and officer responsibility and performance. In
December 1998, the Compensation Committee increased Mr. Levy's salary to
$330,000, effective January 1, 1999, based upon, among other factors, the
Compensation Committee's positive assessment of Mr. Levy's performance during
1998. In reviewing Mr. Levy's performance, the Compensation Committee noted in
particular a number of Company achievements during 1998, including the capital
raised in the secondary offering of the Company's Common Stock in April 1998,
the significant growth in revenues and site traffic, the completion of a number
of significant strategic alliances (including with America Online, Inc.) and the
successful recruiting and hiring of other key employees. The Compensation
Committee also increased the salary levels of several of the other members of
the Company's senior management team, effective January 1, 1999. In general,
these increases were consistent with Mr. Levy's increase, and were based upon a
similar analysis of such officers' increased responsibility and positive
performance assessments.
 
     Stock Option Grants.  The Company has utilized long-term equity
compensation as an important element for compensating and providing incentives
to its executive officers. It is the Company's practice to set option exercise
prices for officers at not less than 100% of the stock fair market value on the
date of grant. Thus, the value of the stockholders' investment in the Company
must appreciate before an optionee receives any financial benefit from the
option. Options are generally granted for a term of ten years. Options granted
to executive officers generally provide that they are not exercisable until one
year after the date of grant, at which time they become exercisable on a
cumulative basis at a maximum annual rate of 25% of the total number of shares
underlying the option grant. In determining the size of the stock option grants,
the Compensation Committee considers various subjective factors primarily
relating to the responsibilities of the individual officers, and also to their
expected future contributions and the number of shares owned by the officer or
which continue to be subject to vesting under outstanding options. In addition,
the Compensation Committee examines the level of equity incentives held by each
officer relative to the other officers' equity positions and their tenure,
responsibilities, experience, and value to the Company. During 1998, the
Compensation Committee granted all executive officers as a group (including Mr.
Levy) additional options to purchase an aggregate of 605,000 shares of Common
Stock.
 
     Annual Cash Bonuses.  Annual cash bonus awards are based on both Company
performance relative to an annual plan prepared before the beginning of each
fiscal year and approved by the Board of Directors, reflecting appropriate
progress toward the Company's long-term goals and individual contributions to
the achievement of the annual plan. Bonus awards vary depending on the officer's
base salary.
 
                                       12
<PAGE>   16
 
     Summary.  The Compensation Committee believes that the Company's
compensation programs are competitive with those of other technology and
Internet companies.
 
     Policy on Deductibility of Compensation.  Section 162(m) of the U.S.
Internal Revenue Code limits the tax deductibility by a corporation of
compensation in excess of $1 million paid to the Chief Executive Officer and any
other of its four most highly compensated executive officers. However,
compensation which qualifies as "performance-based" is excluded from the $1
million limit if, among other requirements, the compensation is payable only
upon attainment of pre-established, objective performance goals under a plan
approved by stockholders. The Compensation Committee does not presently expect
total cash compensation payable for salaries to exceed the $1 million limit for
any individual executive. Having considered the requirements of Section 162(m),
the Compensation Committee believes that stock option grants to date meet the
requirement that such grants be "performance-based" and are, therefore, exempt
from the limitations on deductibility. The Compensation Committee will continue
to monitor the compensation levels potentially payable under the Company's cash
compensation programs, but intends to retain the flexibility necessary to
provide total cash compensation in line with competitive practice, the Company's
compensation philosophy, and the Company's best interests.
                                          Gerry Hogan
                                          Michael Levy
                                          Sean McManus
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The Compensation Committee is comprised of Gerry Hogan, Michael Levy and
Sean McManus. Mr. Levy is an executive officer of the Company. Mr. Levy does not
participate in discussions or decisions regarding his own compensation or
performance appraisals.
 
EMPLOYMENT AGREEMENTS
 
     The Company has entered into an employment agreement with Michael Levy,
pursuant to which he will serve as Chairman of the Board, President and Chief
Executive Officer through December 31, 2003, subject to extension or renewal.
Mr. Levy will receive an annual base salary of at least $300,000 and such
bonuses as may be awarded from time to time by the Board or any compensation
committee thereof. Pursuant to the agreement, the Company shall grant Mr. Levy
options to purchase at least 150,000 shares of Common Stock during each calendar
year of his employ at exercise prices to be determined at the time of grant. If
the agreement is terminated by the Company other than by reason of death,
Disability (as defined in the agreement) or Cause (as defined in the agreement),
or by Mr. Levy for Good Reason (generally defined as a material breach by the
Company of the agreement), the Company will pay to Mr. Levy within five days of
such termination an amount equal to the sum of Mr. Levy's accrued base salary
and vacation pay through the date of termination, a pro rata portion of his most
recent bonus pay and an amount equal to the greater of two times his current
annual base salary or the amount of base salary that would have been payable to
him for the remainder of the term of the agreement. The agreement prohibits Mr.
Levy from competing with the Company during his employment and for a period of
two years after termination of his employment.
 
     The Company has entered into a three-year employment agreement with Kenneth
W. Sanders pursuant to which he will serve as Chief Financial Officer through
September 2000. Mr. Sanders will receive an annual base salary of $210,000,
subject to annual review for merit increases, and such bonuses as may be awarded
from time to time by the Board or any compensation committee thereof. Upon
commencement of his employment, the Company granted Mr. Sanders options to
purchase 80,000 shares of Common Stock at an exercise price of $8.00 per share.
If the agreement is terminated by the Company other than by reason of death,
Disability (as defined) or Cause (as defined), or by Mr. Sanders for Good Reason
(generally defined as a material breach by the Company of the agreement), the
Company will continue to pay Mr. Sanders for a period of six months (one year,
if such termination is within one year following a change in control) his base
salary plus, an additional amount not to exceed $105,000 depending on the value
during such six-month period of the stock options granted to him. In addition,
all unvested stock options held by Mr. Sanders at the time his employment is
terminated will immediately vest and become exercisable for a period of one year
following the
                                       13
<PAGE>   17
 
date of termination. The agreement prohibits Mr. Sanders from competing with the
Company during his employment and for a period of two years after termination of
his employment.
 
     The Company has also entered into an agreement with each of Mark J.
Mariani, Andrew S. Sturner and Thomas Jessiman, whereby the Company has agreed
to provide each of Messrs. Mariani, Sturner and Jessiman with certain
compensation in the event any of such person's employment is terminated by the
Company without Cause. If any of such person's employment is terminated without
Cause, the Company will continue to pay Messrs. Mariani, Sturner or Jessiman, as
applicable, an amount equal to the installments of such person's base salary (at
the rate in effect immediately prior to the date of termination) that would have
been paid to such person had such employment not been so terminated for a period
of (i) six months if such termination is either prior to a change of control or
more than one year after a change of control or (ii) one year if such
termination is within one year following a change of control. In addition, all
unvested stock options held by Messrs. Mariani, Sturner or Jessiman, as
applicable, at the time such employment is terminated will immediately vest and
become exercisable for a period of one year following the date of termination.
 
STOCK PLANS
 
     1995 Stock Option Plan.  The Company's 1995 Stock Option Plan (the "1995
Plan") was adopted by the Board of Directors in August 1995 and approved by the
Company's shareholders in March 1996. The 1995 Plan provides for the grant of
"incentive stock options," within the meaning of the Internal Revenue Code, to
employees and officers of the Company, and non-qualified stock options to
employees, consultants, directors and officers of the Company. Up to 1,200,000
shares of Common Stock are authorized for issuance under the 1995 Plan. As of
December 31, 1998, options to purchase a total of 735,278 shares of Common Stock
at a weighted average exercise price of $4.86 were outstanding under the 1995
Plan (of which options to purchase approximately 385,193 shares were then
exercisable).
 
     The 1995 Plan is administered by the Board of Directors, which has the
authority to select the optionees and determine the terms of the options
granted, including (i) the number of shares subject to each option, (ii) option
exercise terms, (iii) the exercise price of the option (which in the case of an
incentive stock option cannot be less that the fair market value of the Common
Stock as of the date of grant), (iv) the duration of the option, and (v) the
time, manner and form of payment upon exercise of an option. An option is not
transferable by the optionholder except by will or by the laws of descent and
distribution. Generally, no incentive stock option may be exercised more than
three months following termination of employment, unless the termination is due
to death or disability, in which case the option is exercisable for a maximum of
twelve months after such termination or unless the termination is due to the
employee's misconduct, in which case the option shall terminate immediately.
 
     1997 Incentive Compensation Plan.  The 1997 Incentive Compensation Plan
(the "Incentive Plan") is designed to assist the Company in attracting,
motivating, retaining and rewarding high-quality executives and other employees,
officers, directors and independent contractors (collectively, the
"Participants") by enabling the Participants to acquire or increase a
proprietary interest in the Company, as well as providing the Participants with
annual and long term performance incentives to expend their maximum efforts in
the creation of shareholder value. Pursuant to the Incentive Plan, the Company
may grant Participants stock options, stock appreciation rights, restricted
stock, deferred stock, other stock-related awards and performance or annual
incentive awards that may be settled in cash, stock or other property
(collectively, "Awards"). A committee comprised of at least two non-employee
directors (the "Committee"), or in the absence thereof the Board of Directors,
administers and interprets the Incentive Plan and is authorized to grant Awards
to all eligible Participants.
 
     The total number of shares of Common Stock that may be subject to the
granting of Awards under the Incentive Plan is equal to: (i) 3,000,000 shares,
plus (ii) the number of shares with respect to Awards previously granted under
the Incentive Plan that terminate without being exercised, expire, are forfeited
or canceled, and the number of shares of Common Stock that are surrendered in
payment of any Awards or any tax withholding requirements. As of December 31,
1998, options to purchase a total of 2,086,426 shares of Common Stock at a
weighted average exercise price of $11.28 were outstanding under the Incentive
Plan (of
 
                                       14
<PAGE>   18
 
which options to purchase approximately 103,982 shares were then exercisable).
As a result of a significant decline in the market price of the Company's Common
Stock during the third quarter of 1998, certain options granted pursuant to the
Incentive Plan had exercise prices substantially in excess of the market price
of the Company's Common Stock. In order to ensure that such options continued to
provide sufficient incentives to key employees to continue their meaningful
efforts on behalf of the Company, in September 1998 the Company amended an
aggregate of 230,000 outstanding options held by certain officers and directors
to reduce their exercise prices to current market value, and in October 1998 the
Company amended an aggregate of 625,382 outstanding options held by certain
other employees of the Company to reduce their exercise prices to current market
value. None of the other terms of the options so amended were affected and, as
of March 31, 1999, 47,632 of such options were exercisable.
 
     The right of a Participant to exercise or receive a grant or settlement of
an Award, and the timing thereof, may be subject to such performance conditions
(including subjective individual goals) as may be specified by the Committee. In
addition, the Incentive Plan authorizes specific annual incentive Awards, which
represent a conditional right to receive cash, shares of Common Stock or other
Awards upon achievement of certain pre-established performance goals and
subjective individual goals during a specified fiscal year.
 
     Awards may be settled in the form of cash, shares of Common Stock, other
Awards or other property in the discretion of the Committee. The Committee may
condition any payment relating to an Award on the withholding of taxes and may
provide that a portion of any shares of Common Stock or other property to be
distributed will be withheld (or previously acquired shares of Common Stock or
other property surrendered by the Participant) to satisfy withholding and other
tax obligations. Awards granted under the Incentive Plan generally may not be
pledged or otherwise encumbered and are not transferable except by will or by
the laws of descent and distribution, or to a designated beneficiary upon the
Participant's death, except that the Committee may, in its discretion, permit
transfers for estate planning or other purposes subject to any applicable
restrictions.
 
     The Incentive Plan also provides that each non-employee director who is not
affiliated with or a designee of a beneficial owner of more than 5% of the
Common Stock will automatically receive (i) an option to purchase 12,000 shares
of Common Stock on the date of his or her election or appointment and (ii) on
the date of the Company's annual meeting of stockholders, an option to purchase
3,000 shares of Common Stock. Such options have a term of 10 years and become
exercisable at the rate of 25% per year commencing on the first anniversary of
the date of grant; provided, however, that the options shall be fully
exercisable in the event that, while serving as a director, the non-employee
director dies, suffers a "disability," or "retires" (within the meaning of such
terms as defined in the Incentive Plan). The per share exercise price of options
granted to non-employee directors will be equal to the fair market value of a
share of Common Stock on the date such option is granted. Unless otherwise
extended in the sole discretion of the Compensation Committee, the unexercised
portion of any formula option grant will become null and void (i) three months
after the date on which the non-employee director ceases to be a director for
any reason other than the non-employee director's willful misconduct or
negligence, disability, death or retirement, (ii) immediately in the event of
the non-employee director's willful misconduct or negligence, (iii) at the
expiration of its original term if the non-employee ceases to be a director by
reason or his or her retirement, or (iv) one year after the non-employee
director ceases to be a director by reason of his or her disability or death.
 
     Employee Stock Purchase Plan.  The Company has reserved for issuance
500,000 shares of Common Stock under the Company's 1997 Employee Stock Purchase
Plan (the "Purchase Plan"). All eligible employees (as defined therein), other
than holders of stock or options to purchase 5% or more of the Company's Common
Stock, employed by the Company from time to time may elect to participate in the
Purchase Plan. Under the Purchase Plan, participants are granted a purchase
right to acquire shares of Common Stock at semi-annual intervals, during
12-month offering periods, with the exception of the first period, which
commenced on November 13, 1997 and ended on December 31, 1998. The purchase
price for the shares under the Purchase Plan will be paid by the employee
through periodic payroll deductions and/or lump sum payments not to exceed 25%
of the participant's total annual compensation. The purchase price per share
will be equal to 85% of the lower of (i) the fair market value of the Common
Stock at the beginning of the offering period (which, in the case of the first
offering period, was $8.00) or, if greater, the fair market
                                       15
<PAGE>   19
 
value of the Common Stock on the date the participant enrolls in the Purchase
Plan, or (ii) the fair market value per share of the Common Stock on the
purchase date. In no event may a participant purchase more than $25,000 of
Common Stock pursuant to the Purchase Plan in any calendar year. As of December
31, 1998, employees' contributions to the Purchase Plan aggregating
approximately $2,325,751 had been applied to the purchase of 329,085 shares of
Common Stock.
 
401(K) PLAN
 
     The Company maintains a 401(k) retirement savings plan (the "401(k) Plan").
All employees of the Company, meeting certain minimum eligibility requirements,
are eligible to participate in the 401(k) Plan. The 401(k) Plan provides that
each participant may contribute up to 15% of his or her pre-tax gross
compensation (but not greater than a statutorily prescribed annual limit). The
percentage elected by certain highly compensated participants may be required to
be lower. The 401(k) Plan permits, but does not require, additional
contributions to the 401(k) Plan by the Company. As of December 31, 1998, the
Company had not made any such contributions. All amounts contributed by employee
participants in conformance with plan requirements and earnings on such
contributions are fully vested at all times.
 
                               PERFORMANCE GRAPH
 
     The following graph compares, for the period from November 13, 1997 (the
date that the Common Stock was first publicly traded) to December 31, 1998, the
cumulative total stockholder return on the Common Stock with (i) the Nasdaq
Stock Market (U.S. companies) Index (the "Nasdaq Market Index") and (ii) the
Hambrecht & Quist Internet Index ("H&Q Internet Index"). The graph assumes that
$100 was invested on November 13, 1997 in the Common Stock and the Nasdaq Market
Index and the H&Q Internet Index, and further assumes no payment or reinvestment
of dividends. The stock price performance on the following graph is historical
and not necessarily indicative of future stock price performance.
 
                  COMPARISON OF CUMULATIVE TOTAL RETURN AMONG
        SPORTSLINE USA, INC., NASDAQ MARKET INDEX AND H&Q INTERNET INDEX
                                    [Graph]
<TABLE>
<CAPTION>
               MEASUREMENT PERIOD
             (FISCAL YEAR COVERED)                      SPLN             NASDAQ             H&Q
             ---------------------                    -------            -------          -------  
<S>                                                   <C>               <C>               <C>
11/13/97                                                  100               100               100
12/31/97                                               134.38            101.16            112.85
12/31/98                                               194.53            140.76            263.95
</TABLE>
 
                                       16
<PAGE>   20
 
                AMENDMENT OF THE COMPANY'S AMENDED AND RESTATED
             CERTIFICATE OF INCORPORATION TO INCREASE THE NUMBER OF
                       AUTHORIZED SHARES OF COMMON STOCK
                                (PROPOSAL NO. 2)
 
GENERAL
 
     The Company's Certificate of Incorporation currently authorizes the
issuance of 50,000,000 shares of Common Stock and 1,000,000 shares of Preferred
Stock. The Board of Directors has adopted a resolution proposing that the
Certificate of Incorporation be amended to increase the authorized number of
shares of Common Stock to 200,000,000 shares, subject to stockholder approval of
the amendment. No change is being proposed to the authorized number of shares of
Preferred Stock.
 
CURRENT USE OF SHARES
 
     As of March 31, 1999, the Company had approximately 22,384,000 shares of
Common Stock outstanding, approximately 3,618,000 shares of Common Stock
reserved for future issuance under the Company's incentive stock plans, of which
approximately 2,640,000 shares are covered by outstanding options and
approximately 978,000 shares are available for future grant or purchase,
approximately 4,461,000 shares of Common Stock reserved for issuance upon
exercise of outstanding warrants and approximately 2,303,000 shares of Common
Stock reserved for issuance upon conversion of the Company's 5% Convertible
Subordinated Notes due 2006. Based upon the foregoing number of outstanding and
reserved shares of Common Stock, the Company has approximately 17,234,000 shares
remaining available for other purposes. In addition, pursuant to the Company's
agreement with CBS Corporation ("CBS"), the Company has agreed to issue to CBS
on specified issue dates for each of the sixth through tenth contract years of
such agreement Common Stock having a fair market value of $20 million on each
such issue date. Based on the closing sales price of the Common Stock on March
31, 1999 ($45.625), the Company would be obligated to issue an aggregate of
approximately 2,192,000 shares to CBS pursuant to the agreement. See "Certain
Relationships and Related Transactions -- CBS Agreement."
 
PROPOSED AMENDMENT TO CERTIFICATE OF INCORPORATION
 
     The Board of Directors has adopted resolutions setting forth the proposed
amendment to the first sentence of Article 4 of the Certificate of Incorporation
(the "Amendment"), the advisability of the Amendment, and a call for submission
of the Amendment for approval by the Company's stockholders at the Annual
Meeting. The following is the text of the first sentence of Article 4 of the
Certificate of Incorporation, as proposed to be amended:
 
          The aggregate number of shares of all classes of capital stock which
     this Company shall have authority to issue is 201,000,000, consisting of
     (i) 200,000,000 shares of common stock, par value $0.01 per share (the
     "Common Stock"), and (ii) 1,000,000 shares of preferred stock, par value
     $0.01 per share (the "Preferred Stock").
 
PURPOSE AND EFFECT OF THE PROPOSED AMENDMENT
 
     The Board of Directors believes that it is in the Company's best interest
to increase the number of shares of Common Stock that the Company is authorized
to issue in order to give the Company additional flexibility to maintain a
reasonable stock price with future stock splits and stock dividends. Under the
current Certificate of Incorporation, the Board of Directors may not authorize
stock splits or declare stock dividends without first soliciting and obtaining
stockholder approval if following such action the total number of shares of
Common Stock outstanding and reserved for issuance would exceed 50,000,000
shares. Under the Certificate of Incorporation as amended, the Board of
Directors would have the flexibility to authorize stock splits and declare stock
dividends resulting in outstanding and reserved shares of Common Stock of up to
200,000,000 shares.
 
                                       17
<PAGE>   21
 
     The Board of Directors also believes that the availability of additional
authorized but unissued shares will provide the Company with the flexibility to
issue Common Stock for other proper corporate purposes which may be identified
in the future, such as to raise equity capital, to make acquisitions through the
use of stock, to establish strategic relationships with other companies or
content providers, and to adopt additional employee benefit plans or reserve
additional shares for issuance under such plans. The Board of Directors has no
immediate plans, understandings, agreements or commitments to issue additional
Common Stock for any purpose other than pursuant to certain strategic
relationships that have been previously disclosed.
 
     The Board of Directors believes that the proposed increase in the
authorized Common Stock will make available sufficient shares for use should the
Company decide to use its shares for one or more of such previously mentioned
purposes or otherwise. No additional action or authorization by the Company's
stockholders would be necessary prior to the issuance of such additional shares,
unless required by applicable law or the rules of any stock exchange or national
securities association trading system on which the Common Stock is then listed
or quoted. The Company reserves the right to seek a further increase in
authorized shares from time to time in the future as considered appropriate by
the Board of Directors.
 
     Under the Certificate of Incorporation, the Company's stockholders do not
have preemptive rights with respect to Common Stock. Thus, should the Board of
Directors elect to issue additional shares of Common Stock, existing
stockholders would not have any preferential rights to purchase such shares. In
addition, if the Board of Directors elects to issue additional shares of Common
Stock, such issuance could have a dilutive effect on earnings per share, voting
power, and share holdings of current stockholders.
 
     The proposed amendment to increase the authorized number of shares of
Common Stock could, under certain circumstances, have an anti-takeover effect,
although this is not the intention of this proposal. For example, in the event
of a hostile attempt to take over control of the Company, it may be possible for
the Company to endeavor to impede the attempt by issuing shares of the Common
Stock, thereby diluting the voting power of the other outstanding shares and
increasing the potential cost to acquire control of the Company. The Amendment
therefore may have the effect of discouraging unsolicited takeover attempts. By
potentially discouraging initiation of any such unsolicited takeover attempt,
the proposed Amendment may limit the opportunity for the Company's stockholders
to dispose of their shares at the higher price generally available in takeover
attempts or that may be available under a merger proposal. The proposed
amendment may have the effect of permitting the Company's current management,
including the current Board of Directors, to retain its position, and place it
in a better position to resist changes that stockholders may wish to make if
they are dissatisfied with the conduct of the Company's business. However, the
Board of Directors is not aware of any attempt to take control of the Company
and the Board of Directors has not presented this proposal with the intent that
it be utilized as a type of anti-takeover device.
 
VOTE REQUIRED
 
     The affirmative vote of the holders of a majority of the outstanding shares
of Common Stock entitled to vote at the Annual Meeting is necessary for approval
of the Amendment. Therefore, abstentions and broker non-votes will effectively
count as votes against the Amendment.
 
RECOMMENDATION OF THE BOARD
 
     The Board of Directors recommends that the stockholders vote "FOR" the
proposal to amend the Certificate of Incorporation to increase the authorized
number of shares of Common Stock from 50,000,000 shares to 200,000,000 shares.
 
                                       18
<PAGE>   22
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     CBS Agreement.  In March 1997, the Company entered into a strategic
alliance with CBS pursuant to which CBS acquired a minority ownership interest
in the Company and the Company's flagship Web site was renamed
"cbs.sportsline.com". The agreement provides for cbs.sportsline.com to receive,
among other things, extensive network television advertising and on-air
promotion during the term of the agreement, primarily during CBS television
sports broadcasts such as the NFL, the NCAA Men's Basketball Tournament, NCAA
Football, PGA Tour events, U.S. Open tennis and the Daytona 500. In addition,
the Company has the right to use certain CBS logos and television-related sports
content on cbs.sportsline.com and in connection with the operation and promotion
of that Web site. CBS and the Company will seek to maximize revenue through a
joint advertising sales effort and by creating merchandising opportunities. The
agreement also provides the Company access to certain CBS television-related
sports content and the potential to create distribution and revenue
opportunities with more than 200 CBS affiliates throughout the United States. In
addition, under the terms of the agreement, the Company and CBS will share
advertising revenue on pages of cbs.sportsline.com that relate to certain CBS
broadcast sports events or that contain CBS content.
 
   
     In February 1999, the Company amended its agreement with CBS to extend the
term of the agreement for five years, through 2006. Commencing with calendar
year 1999, CBS will provide advertising and promotion in accordance with a fixed
promotion schedule. The Company accelerated the issuance to CBS of 1,052,937
shares of Common Stock and warrants to purchase 760,000 shares of Common Stock,
which originally were to be issued in 2000 and 2001. The Company also issued to
CBS new warrants to purchase 1,200,000 shares of Common Stock, which vest on
various dates through January 2001, and agreed to issue to CBS on specified
issue dates for each of the sixth through tenth contract years Common Stock
having a fair market value of $20 million on each such issue date. In addition,
a revenue sharing provision which required the Company to pay CBS a percentage
of certain advertising revenues was replaced with a new revenue sharing formula
based on specified percentages of the Company's "Net Revenue" (as defined in the
agreement).
    
 
     Reuters NewMedia Agreement.  In March 1996, the Company and Reuters
NewMedia entered into an agreement pursuant to which the Company agreed to
provide Reuters NewMedia a 60-day exclusive negotiation period with respect to
(i) the provision of non-U.S. sports news and information for any Internet,
wireless or other proprietary online service marketed to foreign countries or
regions that the Company considers launching, (ii) the branding of such service
and (iii) an investment in such service. The Company also agreed to provide
Reuters NewMedia a reasonable opportunity to match the terms for such an
agreement offered by another party if such terms are equivalent or less
favorable to the Company than those offered by Reuters NewMedia. The Company
also agreed (i) subject to technological feasibility, to negotiate an agreement
to develop a customized version of cbs.sportsline.com available only to Reuters
NewMedia subscribers through a Reuters NewMedia product, (ii) to grant Reuters
NewMedia the exclusive right to redistribute the Company's news and information
content within a Reuters NewMedia product as part of a sports news service,
subject to negotiation of royalties and the agreement of the Company's third
party content providers and (iii) to provide Reuters NewMedia an opportunity to
license to the Company content specifically related to sports outside the United
States, if such content is already owned, licensed or produced by Reuters
NewMedia, and to license such content from Reuters NewMedia if its proposal is
equivalent to or better than proposals received from third parties.
 
     Horrow Consulting Agreement.  In September 1994, the Company and Horrow
Sports Ventures, an entity owned by Richard Horrow, a director of the Company,
entered into a consulting agreement that, among other things, provides for
Horrow Sports Ventures and Mr. Horrow to assist the Company in obtaining access
to representatives of professional sports leagues, college sports associations
and television networks and developing strategic, promotional and marketing
plans. In consideration of the services rendered pursuant to the agreement, Mr.
Horrow received warrants to purchase 10,000 shares of Common Stock at an
exercise price of $5.00 per share in August 1994 and received warrants to
purchase an additional 10,000 shares of Common Stock at an exercise price of
$5.00 per share in January 1997. Horrow Sports Ventures currently receives a
consulting fee of $5,000 per month.
 
                                       19
<PAGE>   23
 
   
     Schulhof Consulting Agreement.  In June 1996, the Company and Michael P.
Schulhof entered into a two year consulting agreement that provides for Mr.
Schulhof to consult with and advise the Company from time to time with respect
to corporate, business and marketing strategy. In consideration of the services
rendered pursuant to the agreement, Mr. Schulhof received warrants to purchase
40,000 shares of Common Stock at an exercise price of $5.00 per share in 1996
and received warrants to purchase an additional 8,000 shares of Common Stock at
an exercise price of $8.00 per share in December 1997.
    
 
     Planned Licensing Agreement.  In August 1994, the Company and Planned
Licensing, Inc., a wholly owned subsidiary of Namanco Productions, Inc.
("Planned Licensing"), entered into a five-year agreement pursuant to which
Planned Licensing agreed to cause Joe Namath to provide certain services for the
Company, including endorsements of the Company's products. James C. Walsh, a
director of the Company, is the president and sole stockholder of Namanco
Productions, Inc. The Company has the right to renew the agreement for three
additional five-year terms. Under the agreement, the Company is obligated to pay
Planned Licensing royalties equal to $0.15 per month for each individual who
becomes a member during the initial term of the agreement and remains a member
for three months, and, during each renewal term, $0.15 per month for each new
member, or $0.05 per month if the total royalties during the last calendar year
prior to the renewal term were more than $500,000. The royalties paid to Planned
Licensing for the years ended December 31, 1996, 1997 and 1998 were $18,645,
$49,967 and $78,834, respectively.
 
      COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
     Section 16(a) of the Securities Exchange Act of 1934 (the "Exchange Act")
requires the Company's directors and executive officers, and persons who own
more than 10 percent of the Company's Common Stock, to file with the Securities
and Exchange Commission (the "SEC") initial reports of ownership and reports of
changes in ownership of Common Stock. Officers, directors and greater than 10
percent stockholders are required by SEC regulation to furnish the Company with
copies of all Section 16(a) forms they file.
 
     To the Company's knowledge, based solely on review of the copies of such
reports furnished to the Company and representations that no other reports were
required, the Company believes that all Section 16(a) filing requirements
applicable to its officers, directors and greater than ten percent beneficial
owners were complied with during the year ended December 31, 1998, with the
exception of Forms 4 for each of Mike Levy and Mark Mariani in connection with
the Company's secondary offering in April 1998 and a Form 4 for Richard Horrow
reporting certain transactions in September 1998, which were inadvertently filed
late.
 
                RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS
 
     The Company's independent public accountants for the year ended December
31, 1998 were, and for 1999 will be, the firm of Arthur Andersen LLP.
Representatives of Arthur Andersen LLP are expected to attend the Annual Meeting
and will have an opportunity to make a statement or to respond to appropriate
questions from stockholders.
 
                                 OTHER MATTERS
 
     The Board knows of no other business to be brought before the Annual
Meeting. If any other business should properly come before the Annual Meeting,
the persons named in the accompanying proxy will vote proxies in their
discretion, unless they are directed by a proxy to do otherwise.
 
                                       20
<PAGE>   24
 
                             STOCKHOLDER PROPOSALS
 
     Proposals of stockholders intended to presented at the 2000 Annual Meeting
of Stockholders be received at the Company's principal executive offices no
later than January 17, 2000. The Company's Bylaws provide that stockholders
seeking to bring business before an annual meeting of stockholders, or to
nominate candidates for election as directors at an annual meeting of
stockholders, must provide notice thereof in writing, not less than 120 days nor
more than 150 days prior to the first anniversary of the date of the Company's
notice of annual meeting provided with respect to the previous year's annual
meeting; provided, that if no annual meeting was held in the previous year or
the date of the annual meeting has been changed to be more than 30 calendar days
earlier than or 60 calendar days after such anniversary, notice by the
stockholder, to be timely, must be so received not more than 90 days nor later
than the later of (i) 60 days prior to the annual meeting or (ii) the close of
business on the 10th day following the date on which notice of the date of the
meeting is given to stockholders or made public, whichever first occurs. The
Bylaws also specify certain requirements for a stockholder's notice to be in
proper written form.
 
                                       21
<PAGE>   25
                              SPORTSLINE USA, INC.
                               6340 N.W. 5th Way
                         Fort Lauderdale, Florida 33309

     THIS PROXY IS SOLICITED ON BEHALF OF THE COMPANY'S BOARD OF DIRECTORS


     The undersigned holder of Common Stock of SportsLine USA, Inc., a Delaware
corporation (the "Company"), hereby appoints Michael Levy and Kenneth W.
Sanders, and each of them, as proxies for the undersigned, each with full power
of substitution, for and in the name of the undersigned to act for the
undersigned and to vote, as designated on the reverse side of this proxy card,
all of the shares of stock of the Company that the undersigned is entitled to
vote at the Company's 1999 Annual Meeting of Stockholders, to be held on
Thursday, June 17, 1999, at 10:00 a.m., local time, at the Fort Lauderdale
Marriott North, 6650 North Andrews Avenue, Fort Lauderdale, Florida 33309 and at
any adjournments or postponements thereof.


                PLEASE DETACH AND MAIL IN THE ENVELOPE PROVIDED


[X] PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE.


1.  Election of Directors.


     Vote for all Nominees Listed Below (except as written below)
     [ ]


     Vote Withheld from all Nominees
     [ ]


      THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR THE ELECTION OF
      ALL THE DIRECTOR NOMINEES LISTED IN PROPOSAL (1).


      NOMINEES:  Thomas Cullen
                 Richard B. Horrow
                 Fredric G. Reynolds

      (Instruction: To withhold authority for an individual nominee, write that
      nominee's name on the line provided below.)


      -------------------------------------------------------------------------

2.   Approval of Amendment to the Company's Amended and Restated Certificate of
     Incorporation.

      [ ]  For      [ ]  Against    [ ]  ABSTAIN

3.   In their discretion, upon such other business as may properly come before
     the Annual Meeting or any adjournment or postponement thereof.


THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE
VOTED "FOR" THE ELECTION OF ALL DIRECTOR NOMINEES LISTED HEREIN AND "FOR" THE
APPROVAL OF THE PROPOSAL TO AMEND THE COMPANY'S AMENDED AND RESTATED CERTIFICATE
OF INCORPORATION.


PLEASE MARK, SIGN AND DATE THIS PROXY CARD AND PROMPTLY RETURN IT IN THE
ENVELOPE PROVIDED.  NO POSTAGE NECESSARY IF MAILED WITHIN THE UNITED STATES.

<PAGE>   26


     The undersigned hereby acknowledges receipt of (i) the Notice of Annual
Meeting, (ii) the Proxy Statement, and (iii) the Company's 1998 Annual Report to
Stockholders.


DATE___________________________________________________________________________


SIGNATURE______________________________________________________________________


SIGNATURE (If held jointly)____________________________________________________

Note: Please sign exactly as your name appears hereon and mail it promptly even
though you may plan to attend the meeting. When shares are held by joint
tenants, both should sign. When signing as attorney, executor, administrator,
trustee or guardian, please give full title as such. If a corporation, please
sign in full corporate name by president or other authorized officer. If
partnership, please sign in the partnership name by authorized person.



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