ARDINGER HORACE T JR
SC 13D, 2000-04-25
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                 SCHEDULE 13D
                  Under the Securities Exchange Act of 1934
                           (Amendment No ______)*



DELICIOUS BRANDS, INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)


COMMON STOCK
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)


246890 10 7
- --------------------------------------------------------------------------------
                                 (CUSIP Number)


Virginia K. Sourlis, Esq.
P.O. Box 237
Red Bank, NJ  07701
(732) 758-9001
- --------------------------------------------------------------------------------
        (Name, Address and Telephone Number of Person Authorized to
                    Receive Notices and Communications)


April 6, 2000
- --------------------------------------------------------------------------------
            (Date of Event Which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this  Schedule 13D, and is filing this
schedule because of Sections 240.13d-1(e), 240.13d-1(f) or 240.13(d)-1(g), check
the following box /X/.

NOTE:  Schedules filed in paper format shall include a signed
original and five copies of the schedule including all exhibits.
See Section 240.13d-7(b) for other parties to whom copies are to be sent.

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).





CUSIP No.                             13D                    Page  2  of
Pages

________________________________________________________________________________
1.   NAME OF REPORTING PERSONS
     I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

HORACE T. ARDINGER, JR.

________________________________________________________________________________
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                 (a)  [_]
                                                                 (b)  [_]

________________________________________________________________________________
3.   SEC USE ONLY


________________________________________________________________________________
4.   Source of Funds (See Instructions)

PF

________________________________________________________________________________
5.   Check if Disclosure of Legal Proceedings Is Required Pursuant
     to Items 2(d) or 2(e)


________________________________________________________________________________
6.   CITIZENSHIP OR PLACE OF ORGANIZATION

UNITED STATES

________________________________________________________________________________
  NUMBER OF    7.   SOLE VOTING POWER

   SHARES           1,426,715
               _________________________________________________________________
BENEFICIALLY   8.   SHARED VOTING POWER

  OWNED BY          0
               _________________________________________________________________
    EACH       9.   SOLE DISPOSITIVE POWER

  REPORTING         1,426,715
               _________________________________________________________________
   PERSON      10.   SHARED DISPOSITIVE POWER

    WITH            0
________________________________________________________________________________
11.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

1,426,715

________________________________________________________________________________
12.  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

                                                                          [_]

________________________________________________________________________________
13.  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

30.4%

________________________________________________________________________________
14.  TYPE OF REPORTING PERSON*

IN

________________________________________________________________________________
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!


CUSIP No.                             13D                    Page  3  of
Pages



ITEM 1.  SECURITY AND ISSUER

Title of the class of equity securities:  Delicious Brands, Inc. common stock,
$0.01 par value.

Address of Issuer:  2070 Maple Street, Des Plaines, Illinois  60018.


ITEM 2.  IDENTITY AND BACKGROUND

    (a)  Name:     Horace T. Ardinger, Jr.

(b) Residence or business address:  9040 Governor's Row, Dallas, Texas  75247

(c) Present principal occupation or employment:  President, H.T. Ardinger & Sons

(d) Mr. Ardinger has not, during the past five years, been convicted in a
criminal proceeding (excluding traffic violations or similar misdemeanors).

(e) Mr. Ardinger has not, during the last five years, been a party to a civil
proceeding of a judicial or administrative body of competent jurisdiction and
as a result of such proceeding was or is subject to a judgment, decree of final
order enjoining future violations of, or prohibiting or mandating activities
subject to, federal or state securities laws or finding any violation with
respect to such laws.

(f) Mr. Ardinger is a citizen of the United States of America.


ITEM 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

On January 7, 2000, the Company consummated a second closing of a private
placement to which it issued an aggregate of 83,625 shares of 12% Cumulative
Series C Preferred Stock for an aggregate price of $1,673,000. The net proceeds
of $1,467,000 were applied by the Company to increase cash balances and reduce
outstanding trade payable balances.

On April 6, 2000, the Company consummated the closing of a private placement to
which it issued an aggregate 100,000 shares of 12% Cumulative Series D
Preferred Stock for an aggregate price of $2,000,000. The net proceeds of
$1,725,000 were used as follows: (1) $500,000 was deposited into a special
escrow reserve account related to the pending sale of certain assets and
liabilities of the Company (see "Recent History" for previous discussion), and
(2) $1,225,000 to increase cash balances, pay down the bank loan and reduce
outstanding trade payable balances.


ITEM 4.  PURPOSE OF TRANSACTION

On January 7, 2000, Mr. Ardinger acquired 100,000 shares of Series C
Convertible Preferred Stock of the Company ("Series C Stock") for investment.
Each share of Series C Stock is, subject to equitable adjustments, convertible
into ten (10) shares of Common Stock.  Mr. Ardinger reserves the right to
continue to acquire securities of the Issuer from time to time in the open
market or otherwise.  In addition, Mr. Ardinger reserves the right to sell any
securities of the Company, including the Shares, in the open market or
otherwise subject to the terms and conditions set forth in the Series C Stock
Purchase Agreement, dated January 7, 2000, by and between Mr. Ardinger and the
Company (the "Series C Purchase Agreement").

In accordance with the terms of the Series C Purchase Agreement, the Company
filed with the Secretary of State of the State of Delaware the Certificate of
Designation, Preferences and Other Rights and Qualifications of Series C Stock
of Delicious Brands, Inc. (the "Series C Certificate of Designation")
designating the 100,000 shares of Series C Stock.

The Series C Purchase Agreement and the Series C Certificate of Designation
referred to in this Item 4 are incorporated herein in their entirety by
reference and the above descriptions of these documents are qualified by such
documents themselves.  The Series C Purchase Agreement is attached hereto as
Exhibits 10.2.

On April 6, 2000, Mr. Ardinger acquired 25,000 shares of Series D Convertible
Preferred Stock of the Company ("Series D Stock") for investment.  Each share
of Series D Stock is, subject to equitable adjustments, convertible into ten
(10) shares of Common Stock.  Mr. Ardinger reserves the right to continue to
acquire securities of the Issuer from time to time in the open market or
otherwise.  In addition, Mr. Ardinger reserves the right to sell any securities
of the Company, including the Shares, in the open market or otherwise subject
to the terms and conditions set forth in the Stock Purchase Agreement, dated
March 3, 2000, by and between Mr. Ardinger and the Company (the "Series D
Purchase Agreement").

In accordance with the terms of the Series D Purchase Agreement, the Company
filed with the Secretary of State of the State of Delaware the Certificate of
Designation, Preferences and Other Rights and Qualifications of Series D
Preferred Stock of Delicious Brands, Inc. (the "Series D Certificate of
Designation") designating the 25,000 shares of Series D Stock.

The Series D Purchase Agreement and the Series D Certificate of Designation
referred to in this Item 4 are incorporated herein in their entirety by
reference and the above descriptions of these documents are qualified by such
documents themselves.  The Series D Purchase Agreement is attached hereto as
Exhibits 10.3.


ITEM 5.  INTEREST IN SECURITIES OF THE ISSUER

(a) Mr. Ardinger beneficially owns 1,426,715 shares of Common Stock which
represents 30.4% of the outstanding Common Stock.  The aggregate percentage of
Common Stock reported to be beneficially owned by Mr. Ardinger is based upon
4,697,085 shares outstanding, which is the total number of shares of Common
Stock outstanding as reported in Form 10-K for the fiscal year ended December
31, 1999.
(b) Mr. Ardinger may be deemed to have sole voting power and dispositive power
to vote 176,715.  Assuming the conversion of the Series C Stock and Series D
Stock, he may be deemed to have sole voting power and dispositive power to vote
1,426,715 shares of Common Stock or 30.4% of the Common Stock of the Company.
(c) There have been no transactions in the securities of the Company effected
by the Mr. Ardinger in the past sixty (60) days.
(d) No other person has the right to receive or the power to direct the receipt
of dividends from, or the proceeds from the sale of the Shares.
(e) Not applicable.


ITEM 6.  CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT
TO SECURITIES OF THE ISSUER

On January 7, 2000, the Company consummated a second closing of a private
placement to which it issued an aggregate of 83,625 shares of 12% Cumulative
Series C Preferred Stock for an aggregate price of $1,673,000.

In accordance with the terms and conditions of the Series C Purchase Agreement,
Mr. Ardinger purchased from the Company 100,000 shares of Series C Stock.  The
Series C Stock has the designations, rights and other terms and provisions set
forth in the Company's Certificate of Designation, which rights and terms
include, without limitation: (i) the right of the holder of each share of
Series C Stock to convert each such share into ten shares of Common Stock
(subject to equitable adjustments) at any time or from time to time; and (ii)
the right to vote on all matters on which holders of Common Stock shall be
entitled to vote, voting together as one class in the same manner and with the
same effect as such holders of Common Stock.

The Series C Purchase Agreement and the Series C Certificate of Designation
referred to in this Item 6 are incorporated herein in their entirety by
reference and the above descriptions of these documents are qualified by such
documents themselves.  The Series C Purchase Agreement is attached hereto as
Exhibits 10.2.

On April 6, 2000, the Company consummated the closing of a private placement to
which it issued an aggregate 100,000 shares of 12% Cumulative Series D
Preferred Stock for an aggregate price of $2,000,000.

In accordance with the terms and conditions of the Series D Purchase Agreement,
for an aggregate purchase price of $500,000, Mr. Ardinger purchased from the
Company 25,000 shares of Series D Stock.  The Series D Stock has the
designations, rights and other terms and provisions set forth in the Company's
Certificate of Designation, which rights and terms include, without limitation:
(i) the right of the holder of each share of Series D Stock to convert each
such share into ten shares of Common Stock (subject to equitable adjustments)
at any time or from time to time; and (ii) the right to vote on all matters on
which holders of Common Stock shall be entitled to vote, voting together as one
class in the same manner and with the same effect as such holders of Common
Stock.

The Series D Purchase Agreement and the Series D Certificate of Designation
referred to in this Item 6 are incorporated herein in their entirety by
reference and the above descriptions of these documents are qualified by such
documents themselves.  The Series D Purchase Agreement is attached hereto as
Exhibits 10.3.


ITEM 7.  MATERIAL TO BE FILED AS EXHIBITS

    Exhibit 10.2.  Form of Series C Purchase Agreement, dated January 7, 2000.

    Exhibit 10.3.  Form of Series D Purchase Agreement, dated March 3, 2000.


SIGNATURE

    After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Dated:   April 18, 2000


                                        /s/ HORACE T. ARDINGER, JR.
                                                      (Signature)



                                        HORACE T. ARDINGER, JR.
                                                      (Name/Title)



Attention.  Intentional misstatements or omissions of fact constitute federal
criminal violations (see 18 U.S.C. 1001).






                        FORM OF STOCK PURCHASE AGREEMENT


                  STOCK PURCHASE AGREEMENT (this "Agreement") made and entered
as of this 7th day of January 2000, by and among DELICIOUS BRANDS, INC., a
Delaware corporation (the "Company") and the purchasers set forth on Schedule A
attached hereto (each a "Purchaser" and, collectively, the "Purchasers").

                                   WITNESSETH:

                  WHEREAS, the Company desires to issue and sell, and the
Purchasers desire to purchase, all upon the terms and subject to the conditions
set forth in this Agreement, shares of the Series C Convertible Preferred Stock
of the Company, par value $.01 per share (the "Series C Preferred Stock").

                  NOW, THEREFORE, in consideration of the premises and of the
mutual covenants and agreements of the parties herein contained, the parties
hereby agree as follows:

                  1.       Purchase and Sale of Stock.

                           1.1 Sale and Issuance of Series C Preferred Stock.

                           (a) A Certificate of Designation, as amended (the
"Certificate"), setting forth the designation, preferences and other rights and
qualifications of the Series C Preferred Stock (the "Series C Preferred Stock")
in the form attached hereto as Exhibit A has been filed with the Secretary of
State of the State of Delaware and the Company has authorized the issuance and
sale of up to 253,663 shares of the Series C Preferred Stock (the "Shares").

                           (b) Subject to the terms and conditions of this
Agreement, each Purchaser severally agrees to purchase at the Closing (as
defined below), and the Company agrees to sell and issue to each Purchaser at
the Closing, the number of shares of the Series C Preferred Stock set forth
opposite such Purchaser's name on the Schedule of Purchasers attached hereto as
Schedule A, at a purchase price of $20.00 per share.

                           1.2 Closing.

                           (a) The First Closing.  The closing of the purchase
and the sale of the Shares of Series C Preferred Stock hereunder (the "Closing")
shall be held at the offices of Olshan Grundman Frome Rosenzweig & Wolosky LLP,
505 Park Avenue, New York, New York 10022 at 10 a.m., local time, on the date
hereof, or at such other time and place upon which the Company and the
Purchasers participating in such Closing shall agree (the "First Closing Date").




                           (b) Subsequent Closings.  One or more additional
closings of the purchase and sale of the Shares of Series C Preferred Stock may
occur solely at the discretion of the Company.  Any such additional closing may
be evidenced by the execution of an additional signature page to this Agreement
by the Company and an additional Purchaser, and the inclusion of such additional
Purchaser's name (along with the number of Shares such additional Purchaser is
purchasing, together with the aggregate purchase price to be paid for such
Shares) on the Schedule of Purchasers, without any requirement on the part of
the Company to seek the consent or approval of the Purchasers.

                           (c) General.  For purposes of this Agreement, unless
the context otherwise requires, the specific closing at which the sale and
purchase of Shares occurs shall be referred to herein as the "Closing" for such
sale and purchase.  The applicable date of each such sale and purchase of Shares
is referred to herein for purposes of such sale and purchase as the  "Closing
Date."

                           (d) Delivery.  At the Closing, the Company shall
deliver to each Purchaser a certificate or certificates, registered in such
Purchaser's name as set forth on the Schedule of Purchasers, representing the
number of Shares designated on the Schedule of Purchasers to be purchased by
such Purchaser, against payment of the purchase price therefore.  The purchase
price for the Shares may be paid by (i) check payable to the Company,  (ii) wire
transfer pursuant to the Company's instructions or  (iii) cancellation of
indebtedness.

                  2.  Representations, Warranties and Covenants of the Company.
The Company represents warrants and covenants to the Purchasers as follows:

                      2.1 Corporate Organization.  The Company is a corporation
duly organized, validly existing and in good standing under the laws of the
State of Delaware, and has all requisite corporate power and authority to own,
operate and lease its properties and to carry on its business as and in the
places where such properties are now owned, operated and leased or such business
is now being conducted.

                      2.2 Authorization. The Company has the necessary corporate
power and authority to enter into this Agreement and to assume and perform its
obligations hereunder.  The execution and delivery of this Agreement and the
performance by the Company of its obligations hereunder have been duly
authorized by the Board of Directors of the Company.  This Agreement has been
duly executed and delivered by the Company and constitutes a legal, valid and
binding obligation of the Company enforceable against it in accordance with its
terms, subject to (i) applicable bankruptcy, insolvency, reorganization and
moratorium laws,  (ii) other laws of general   application   affecting the
enforcement of creditors' rights generally and general principles of equity,
(iii) the discretion of the court before which any proceeding therefore may be
brought, and (iv) as rights to indemnity may be limited by federal or state
securities laws or by public policy.


                                       -2-


                      2.3 Approvals and Consents. No action, approval, consent
or authorization, including, but not limited to, any action, approval, consent
or authorization by any governmental or quasi-governmental agency, commission,
board, bureau, or instrumentality is necessary or required as to the Company in
order to constitute this Agreement as a valid, binding and enforceable
obligation of the Company in accordance with its terms, except for the consent
of U.S.  Bancorp Republic Commercial Finance, Inc., which the Company has
obtained.

                  3.  Representations and Warranties of the Purchasers.  Each of
the Purchasers represents and warrants to the Company as to itself as follows:

                      3.1 Organization and Existence. To the extent indicated on
The signature pages hereto, such Purchaser is either (i) a limited partnership
duly organized and validly existing under the laws of its respective state of
formation,  (ii) a limited liability company duly organized and validly existing
under the laws of its respective state of formation,  (iii) a corporation duly
organized and validly existing under the laws of its respective state of
incorporation or (iv) an individual.  Each Purchaser represents that it was not
organized for the purpose of making an investment in the Company.

                      3.2 Authorization. The execution, delivery and performance
of this Agreement by such Purchaser and the consummation by such Purchaser of
the transactions contemplated hereby and thereby are within the powers of such
Purchaser and have been duly authorized by all necessary individual, corporate,
partnership or limited liability company action, as appropriate, on the part of
such Purchaser.  This Agreement has been duly executed and delivered by such
Purchaser and constitutes a legal, valid and binding obligation of the Purchaser
enforceable against such Purchaser in accordance with its terms, subject to (i)
applicable bankruptcy, insolvency, reorganization and moratorium laws, (ii)
other laws of general application affecting the enforcement of creditors' rights
generally and general principles of equity,  (iii) the discretion of the court
before which any proceeding therefore may be brought, and (iv) as rights to
indemnity may be limited by federal or state securities laws or by public
policy.

                      3.3 Approvals and Consents. No action, approval, consent
or authorization, including, but not limited to, any action, approval, consent
or authorization by any governmental or quasi-governmental agency, commission,
board, bureau, or instrumentality is necessary or required as to such Purchaser
in order to constitute this Agreement as a valid, binding and enforceable
obligation of such Purchaser in accordance with its terms.

                      3.4 Investment.  Such Purchaser is acquiring the Shares
being purchased by it for its own account as principal, not as a nominee or
agent, for investment purposes only, and not with a view to, or for, resale,
distribution or fractionalization thereof in whole or in part and no other
person or entity has a direct or indirect beneficial interest in such Shares.
Such Purchaser does not have any contract, undertaking, agreement or arrangement
with any person or entity to sell, transfer or grant participations to such
person or entity or to any third person or entity with respect to any of such
Shares.


                                       -3-



                      3.5   Exemption   From   Registration.    Such   Purchaser
acknowledges that the offering and sale of the Shares  (the  "Offering") is
intended to be exempt from registration under the Securities Act of 1933, as
amended (the "Securities Act"), by virtue of Section 4(2) of the Securities Act
and the provisions of Regulation D promulgated thereunder  ("Regulation D"). In
furtherance thereof, such Purchaser represents and warrants to the Company as
follows:

                      (i) Such Purchaser realizes that the basis for the
                      exemption may not be present if, notwithstanding any
                      representations and/or warranties to the contrary herein
                      contained, such Purchaser has in mind merely acquiring the
                      Shares for a fixed or determinable period in the future;

                      (ii) Such Purchaser has the financial ability to bear the
                      economic risk of his investment, has adequate means for
                      providing for its current needs and contingencies and has
                      no need for liquidity with respect to its investment in
                      the Company; and

                      (iii) Such Purchaser has such knowledge and experience in
                      financial, and business matters as to be capable of
                      evaluating the merits and risks of an investment in the
                      Shares.

                      3.6 Accredited Investor.  Such Purchaser is an "accredited
investor," as that term is defined in Rule 501 of Regulation D.

                      3.7 Available Information. Such Purchaser:

                      (i) Has been furnished with any and all documents that may
                      have been made available by the Company upon request of
                      the Purchaser for a reasonable time prior to the date
                      hereof including, but not limited to, those documents set
                      forth on Annex A hereto;

                      (ii) Has been provided an opportunity for a reasonable
                      time prior to the  date  hereof  to  obtain  additional
                      information  concerning the Offering,  the Company and all
                      other information to the extent the Company possesses such
                      information or can acquire it without  unreasonable effort
                      or expense;

                      (iii) Has been given the opportunity for a reasonable time
                      prior to the date hereof to ask  questions of, and receive
                      answers   from,   the   Company  or  its   representatives
                      concerning  the terms and  conditions  of the Offering and
                      other  matters  pertaining to an investment in the Shares,
                      or that which was otherwise  provided in order for them to
                      evaluate  the merits and risks of a purchase of the Shares
                      to the extent the Company  possesses  such  information or
                      can acquire it without unreasonable effort or expense;


                                       -4-



                      (iv) Has not been furnished  with any oral  representation
                      or oral information in connection with the Offering; and

                      (v)  Has  determined   that  the  Shares  are  a  suitable
                      investment  for such  Purchaser and that at this time such
                      Purchaser could bear a complete loss of such investment.

                      3.8  Purchaser  Representative.   Such  Purchaser  is  not
relying  on  any  statements  or  representations  made  by the  Company  or its
affiliates   or  any   purchaser   representative   with   respect  to  economic
considerations involved in an investment in the Shares.

                      3.9 Transfer  Restrictions.  Such Purchaser shall not sell
or  otherwise  transfer  any  of  the  Shares  without  registration  under  the
Securities Act or an exemption  therefrom and such Purchaser  fully  understands
and agrees that such Purchaser  must bear the economic risk of such  Purchaser's
purchase because, among other reasons, the Shares have not been registered under
the  Securities Act or under the  securities  laws of any state and,  therefore,
cannot be resold,  pledged,  assigned or  otherwise  disposed of unless they are
subsequently  registered  under the  Securities  Act and  under  the  applicable
securities  laws of such states,  or unless  exemptions  from such  registration
requirements  are  available.  In  particular,  such Purchaser is aware that the
Shares  are  "restricted  securities,"  as such  term  is  defined  in Rule  144
promulgated  under the Securities Act. Such Purchaser also  understands that the
Company is under no obligation to register the Shares on such Purchaser's behalf
or  to  assist  such   Purchaser  in  complying  with  any  exemption  from  the
registration  requirements of the Securities Act or applicable  state securities
laws. Such Purchaser  further  understands that sales or transfers of the Shares
are further  restricted  by state  securities  laws and the  provisions  of this
Agreement.

                      3.10 Entire Agreement.  No  representations  or warranties
have been made to such  Purchaser  by the  Company,  or any  officer,  director,
employee,  agent,  affiliate  or  subsidiary  of the  Company  other  than those
contained  herein and in  subscribing  for Shares such  Purchaser is not relying
upon any representations other than those contained herein.

                      3.11  Purchaser  Information.  Any  information  that such
Purchaser has heretofore  furnished or is simultaneously  herewith furnishing to
the Company with  respect to such  Purchaser's  financial  position and business
experience  is correct  and  complete as of the date of this  Agreement  and, if
there should be any material  change in such  information,  such  Purchaser will
immediately furnish revised or corrected information to the Company.

                      3.12 Legends.  The Purchaser  understands and acknowledges
that the Shares and the shares of the Company's Common Stock, par value $.01 per
share ("Common Stock"),  issuable upon conversion of the Shares (the "Conversion
Shares") shall bear a legend  substantially as follows until (i) such securities
shall  have  been  registered  under the  Securities  Act and  effectively  been
disposed of in accordance with an effective registration statement thereunder;


                                       -5-



or (ii) in the opinion of counsel for the Company  such  securities  may be sold
without  registration  under the Securities Act as well as any applicable  "Blue
Sky" or state securities laws:

                  "THESE  SECURITIES  HAVE NOT BEEN  REGISTERED  UNDER THE
                  SECURITIES  ACT OF 1933,  AS  AMENDED  (THE  "SECURITIES
                  ACT"),  AND  THEY  MAY NOT BE  OFFERED,  SOLD,  PLEDGED,
                  HYPOTHECATED,   ASSIGNED  OR   TRANSFERRED   EXCEPT  (i)
                  PURSUANT   TO  A   REGISTRATION   STATEMENT   UNDER  THE
                  SECURITIES ACT WHICH HAS BECOME EFFECTIVE AND IS CURRENT
                  WITH RESPECT TO THESE SECURITIES,  OR (ii) PURSUANT TO A
                  SPECIFIC   EXEMPTION   FROM   REGISTRATION   UNDER   THE
                  SECURITIES  ACT BUT  ONLY  UPON A  HOLDER  HEREOF  FIRST
                  HAVING  OBTAINED  THE  WRITTEN  OPINION  OF  COUNSEL  TO
                  DELICIOUS  BRANDS,  INC. (THE  "CORPORATION"),  OR OTHER
                  COUNSEL REASONABLY  ACCEPTABLE TO THE CORPORATION,  THAT
                  THE  PROPOSED   DISPOSITION   IS  CONSISTENT   WITH  ALL
                  APPLICABLE  PROVISIONS OF THE  SECURITIES ACT AS WELL AS
                  ANY  APPLICABLE  "BLUE  SKY" OR OTHER  STATE  SECURITIES
                  LAW."

                      3.13  Purchaser  Address.  The  address  set  forth on the
signature pages of this Agreement is such Purchaser's true and correct business,
residence or domicile address.

                      3.14 Non-Marketable Investments.  Such Purchaser's overall
commitment   to   investments   that   are  not   readily   marketable   is  not
disproportionate  to such Purchaser's net worth, and an investment in the Shares
will not cause such overall commitment to become excessive.

                      3.15 Finders.  Such Purchaser represents and warrants that
such Purchaser has not retained any finder,  broker, agent, financial advisor or
other  intermediary  in connection  with the  transactions  contemplated by this
Agreement and agrees to indemnify  and hold harmless the Company,  its officers,
directors, affiliates, subsidiaries, employees and agents from liability for any
compensation  to any such  intermediary  retained by such Purchaser and the fees
and expenses of defending against such liability or alleged liability.

                      3.16 Survival. The foregoing  representations,  warranties
and agreements shall survive the execution of this Agreement.


                                       -6-


                  4.  Piggyback Registration.

                      4.1 Registration  Rights. If, at any time commencing after
the date hereof,  the Company  proposes to register any of its securities  under
the  Securities  Act  (other  than  pursuant  to Form S-8,  S-4 or a  comparable
registration statement) it will give written notice by registered mail, at least
thirty (30) days prior to the filing of each such registration statement, to the
Purchasers  of its  intention  to do so. If any of the  Purchasers  notifies the
Company  within  twenty (20) days after receipt of any such notice of its desire
to include any of the Conversion Shares in such proposed registration statement,
the  Company  shall  afford  such  Purchaser  the  opportunity  to have any such
Conversion Shares (referred to in this Section 4 as the "Securities") registered
under such registration statement.

                  Notwithstanding  the  provisions  of  this  Section  4.1,  the
Company  shall  have the right at any time  after it shall  have  given  written
notice pursuant to this Section 4.1  (irrespective  of whether a written request
for inclusion of any such Securities  shall have been made) to elect not to file
any such  proposed  registration  statement,  or to withdraw  the same after the
filing but prior to the effective date thereof.

                      4.2 Provisions With Respect to Registration. In connection
with any registration under Section 4.1 hereof,  the following  provisions shall
apply:

                          (a) The Company (i) shall use its best efforts to file
a registration  statement  within sixty (60) days of receipt of any request by a
Purchaser  to have its  Securities  included  therein,  (ii)  shall use its best
efforts to have such registration  statement  declared effective at the earliest
possible time, and (iii) shall furnish to each Purchaser  whose  Securities have
been  included  in  such  registration  statement  (each  a  "Participant"  and,
collectively,   the  "Participants")   such  number  of  prospectuses  as  shall
reasonably be requested.

                          (b) The  Company  shall pay all costs  (excluding  any
underwriting or selling commissions or other charges of any broker-dealer acting
on  behalf  of  a  Participant),  fees  and  expenses  in  connection  with  all
registration  statements  filed pursuant to this Section 4,  including,  without
limitation,  the Company's legal and accounting fees, printing expenses and blue
sky fees and expenses.

                          (c) The Company will take all  necessary  action which
may be  required in  qualifying  or  registering  the  Securities  included in a
registration  statement  for offering and sale under the  securities or blue sky
laws of such states as reasonably  are requested by the  Participants,  provided
that the  Company  shall not be  obligated  to (i)  execute or file any  general
consent to service  of  process,  (ii)  qualify as a foreign  corporation  to do
business  under the laws of any such  jurisdiction  or (iii)  subject  itself to
taxation in such jurisdiction.

                          (d) The Company shall  indemnify each  Participant and
each person, if any, who controls such Participant within the meaning of Section
15 of the Securities Act


                                       -7-



or  Section  20(a) of the  Securities  Exchange  Act of 1934,  as  amended  (the
"Exchange  Act"),  against  all  loss,  claim,  damage,   expense  or  liability
(including  all  expenses  reasonably  incurred in  investigating,  preparing or
defending  against any claim whatsoever) to which any of them may become subject
under the  Securities  Act,  the Exchange  Act or  otherwise,  arising from such
registration  statement (excluding any loss, claim, damage, expense or liability
arising  from  information  furnished  in  writing  by  or  on  behalf  of  such
Participant,  or its  successors  or assigns,  for  specific  inclusion  in such
registration statement).

                      (e) Each Participant and its successors and assigns, shall
indemnify the Company,  its officers and directors and each person,  if any, who
controls the Company  within the meaning of Section 15 of the  Securities Act or
Section 20(a) of the Exchange Act, against all loss, claim, damage or expense or
liability   (including  all  expenses   reasonably  incurred  in  investigating,
preparing or defending  against any claim  whatsoever)  to which they may become
subject under the Securities Act, the Exchange Act or otherwise,  arising solely
from the inclusion in such  registration  statement of information  furnished in
writing  by or on behalf of such  Participant,  or its  successors  or  assigns,
specifically  for  use  in  such  registration  statement;  provided  that  each
Participant's  liability hereunder shall not exceed the net proceeds of the sale
of Securities by such Participant pursuant to such registration statement.

                      (f) Nothing contained in this Agreement shall be construed
as requiring a Purchaser  to convert its Shares  prior to the initial  filing of
any registration statement or the effectiveness thereof.

                      (g) In the case of an  underwritten  offering  pursuant to
Section 4.1, if the managing  underwriter with respect to such offering requests
in writing that the number of the Company's  securities to be offered by selling
security holders in the registration be reduced because,  in the judgment of the
managing  underwriter,  the proposed  offering would be materially and adversely
affected,  then such securities  shall be reduced by such amount as the managing
underwriter  may  determine  in writing so as to not  materially  and  adversely
affect the  proposed  offering,  which  reduced  number of  securities  shall be
included  in the  offering,  selected,  first,  from  any  persons  or  entities
participating in such offering pursuant to demand registration rights and, next,
to the extent available,  among the other selling security holders participating
in such offering,  as nearly as possible pro rata, on the basis of the number of
the  Company's  securities  so requested  by each holder  thereof to be included
therein.

                      (h) Each  Participant,  if, as and when its Securities are
covered by a registration  statement filed pursuant to this Section 4, agrees if
and to the  extent  requested  by the  managing  underwriter,  in the case of an
underwritten sale of its Securities (to the extent timely notified in writing by
the  Company or the  managing  underwriter),  not to effect  any public  sale or
distribution  of  its  Securities  included  in  such  registration   statement,
including a sale  pursuant to Rule 144 (or any similar rule then in force) under
the Act,  except as part of such  underwritten  registration,  during the 30-day
period prior to, and a period of up to 180 days (as determined by the managing


                                       -8-


underwriter)  beginning on, the effective date of any  underwritten  sale of its
Securities made pursuant to such registration statement.

                  5.  General Provisions.

                      5.1 Entire Agreement; Amendment and Waiver. This Agreement
and that certain letter  agreement dated February 5, 2000 constitutes the entire
agreement  between  the  parties  hereto  with  respect  to the  subject  matter
contained  herein and supersedes all prior oral or written  agreements,  if any,
between the parties  hereto with respect to such subject  matter and,  except as
otherwise  expressly  provided herein,  is not intended to confer upon any other
person any rights or remedies hereunder.  Any amendments hereto or modifications
hereof must be made in writing and executed by each of the parties  hereto.  Any
failure by the Company or the Purchasers to enforce any rights  hereunder  shall
not be deemed a waiver of such rights.

                      5.2  Notices.   Unless  otherwise  provided,   any  notice
required or permitted  under this Agreement  shall be given in writing and shall
be  deemed  effectively  given  (i) upon  personal  delivery  to the party to be
notified,  (ii) four (4) days after  deposit with the United States Post Office,
by registered or certified mail, postage prepaid, or (iii) one day after deposit
with a reputable  overnight  courier  service and  addressed  to the party to be
notified at the address  indicated for such party on the signature  page hereof,
or at such other  address as such party may  designate by ten (10) days' advance
written  notice to the other  parties,  with a copy (which shall not  constitute
notice) for the Company to Olshan  Grundman Frome  Rosenzweig & Wolosky LLP, 505
Park Avenue, New York, New York 10022-1170, Attention: Steven Wolosky, Esq.

                      5.3 Governing  Law. This  Agreement  shall be governed by,
and  construed  in  accordance  with,  the laws of the State of New York without
giving effect to conflict of laws principles.

                      5.4 Binding  Effect;  Assignment.  This  Agreement and the
various rights and obligations  arising  hereunder shall inure to the benefit of
and be binding upon the Company and the Purchasers and each of their  respective
successors and assigns.  Neither this Agreement nor any of the rights, interests
or obligations  hereunder  shall be transferred or assigned (by operation of law
or otherwise) by any of the parties hereto without the prior written  consent of
the other  parties  hereto.  Any  transfer or  assignment  of any of the rights,
interests  or  obligations  hereunder  in violation of the terms hereof shall be
void and of no force or effect.

                      5.5   Expenses.   All  costs  and  expenses   incurred  in
connection with this Agreement and the transactions contemplated hereby shall be
paid by the party incurring such costs and expenses.

                      5.6 Headings.  The headings or captions  contained in this
Agreement  are for  reference  purposes only and shall not affect in any way the
meaning or interpretation of this Agreement.


                                       -9-



                      5.7 Pronouns. Whenever the pronouns "it" or "its" are used
herein,  they  shall  also be  deemed  to mean  "he" or "his" or "she" or "hers"
whenever applicable. Words in the singular shall be read and construed as though
in the plural and words in the plural  shall be read and  construed as though in
the singular in all cases where they would so apply.

                      5.8  Severability.  If any term or other provision of this
Agreement is invalid,  illegal or  incapable of being  enforced by virtue of any
rule of law, or public  policy,  all other  conditions  and  provisions  of this
Agreement  shall  nevertheless  remain in full  force and  effect so long as the
economic  or legal  substance  of the  transactions  contemplated  hereby is not
affected in any manner adverse to any party.  Upon such  determination  that any
term or other provision is invalid,  illegal or incapable of being enforced, the
parties  hereto shall  negotiate in good faith to modify this Agreement so as to
effect  the  original  intent  of the  parties  as  closely  as  possible  in an
acceptable  manner  to the end that the  transactions  contemplated  hereby  are
fulfilled to the maximum extent possible.

                      5.9 Information Confidential.  Each Purchaser acknowledges
that the information  received by it pursuant hereto may be confidential  and is
for such  Purchaser's use only. Such Purchaser  agrees that it will not use such
information  in  violation  of the  Exchange  Act,  or  reproduce,  disclose  or
disseminate  such  information to any other person , unless the Company has made
such information available to the public generally.

                      5.10  Counterparts.  This Agreement may be executed in one
or more  counterparts,  each of which  shall be deemed an  original,  but all of
which taken together shall constitute one and the same instrument.

                [Remainder of this page intentionally left blank]



                                      -10-


                  [SIGNATURE PAGE TO STOCK PURCHASE AGREEMENT]


                  IN WITNESS  WHEREOF,  the parties have executed this Agreement
as of the date first above written.

                                   COMPANY:

                                   DELICIOUS BRANDS, INC.


                                   By:
                                       -----------------------------------------
                                       Name:
                                       Title:

                                       Address:


                                   PURCHASERS:




                                   By:
                                       -----------------------------------------
                                       Name:
                                       Title:

                                       Address:




                                      -11-






                       FORM OF STOCK PURCHASE AGREEMENT


                  STOCK PURCHASE  AGREEMENT (this  "Agreement") made and entered
as of this 3rd day of  March,  2000,  by and among  DELICIOUS  BRANDS,  INC.,  a
Delaware  corporation (the "Company") and the purchasers set forth on Schedule A
attached hereto (each a "Purchaser" and, collectively, the "Purchasers").

                                   WITNESSETH:

                  WHEREAS,  the  Company  desires  to issue  and  sell,  and the
Purchasers desire to purchase,  all upon the terms and subject to the conditions
set forth in this Agreement,  shares of the Series D Convertible Preferred Stock
of the Company, par value $.01 per share (the "Series D Preferred Stock").

                  NOW,  THEREFORE,  in  consideration of the premises and of the
mutual  covenants and  agreements of the parties herein  contained,  the parties
hereby agree as follows:

                  1.   Purchase and Sale of Stock.

                       1.1 Sale and Issuance of Series D Preferred Stock.

                           (a) A Certificate of Designation (the "Certificate"),
setting forth the designation,  preferences and other rights and  qualifications
of the Series D Preferred  Stock (the  "Series D  Preferred  Stock") in the form
attached  hereto as Exhibit A has been filed with the  Secretary of State of the
State of Delaware and the Company has  authorized the issuance and sale of up to
100,000 shares of the Series D Preferred Stock (the "Shares").

                           (b)  Subject  to the  terms  and  conditions  of this
Agreement,  each  Purchaser  severally  agrees to  purchase  at the  Closing (as
defined  below),  and the Company  agrees to sell and issue to each Purchaser at
the  Closing,  the  number of shares of the Series D  Preferred  Stock set forth
opposite such Purchaser's name on the Schedule of Purchasers  attached hereto as
Schedule A, at a purchase price of $20.00 per share.

                       1.2 Closing.

                           (a) The First  Closing.  The closing of the  purchase
and the sale of the Shares of Series D Preferred Stock hereunder (the "Closing")
shall be held at the offices of Olshan Grundman Frome  Rosenzweig & Wolosky LLP,
505 Park Avenue,  New York,  New York 10022 at 10 a.m.,  local time, on the date
hereof,  or at such  other  time  and  place  upon  which  the  Company  and the
Purchasers participating in such Closing shall agree (the "First Closing Date").





                           (b)  Subsequent  Closings.  One  or  more  additional
closings of the purchase and sale of the Shares of Series D Preferred  Stock may
occur solely at the discretion of the Company.  Any such additional  closing may
be evidenced by the execution of an additional  signature page to this Agreement
by the Company and an additional Purchaser, and the inclusion of such additional
Purchaser's  name (along with the number of Shares such additional  Purchaser is
purchasing,  together  with  the  aggregate  purchase  price to be paid for such
Shares) on the Schedule of  Purchasers,  without any  requirement on the part of
the Company to seek the consent or approval of the Purchasers.

                           (c) General.  For purposes of this Agreement,  unless
the  context  otherwise  requires,  the  specific  closing at which the sale and
purchase of Shares  occurs shall be referred to herein as the "Closing" for such
sale and purchase.  The applicable date of each such sale and purchase of Shares
is referred to herein for  purposes  of such sale and  purchase as the  "Closing
Date."

                           (d)  Delivery.  At the  Closing,  the  Company  shall
deliver to each  Purchaser a  certificate  or  certificates,  registered in such
Purchaser's  name as set forth on the Schedule of Purchasers,  representing  the
number of Shares  designated  on the Schedule of  Purchasers  to be purchased by
such Purchaser,  against  payment of the purchase price  therefor.  The purchase
price for the Shares may be paid by (i) check payable to the Company,  (ii) wire
transfer pursuant to the Company's  instructions or (iii) any combination of the
foregoing.

                  2.  Representations,  Warranties and Covenants of the Company.
The Company represents warrants and covenants to the Purchasers as follows:

                      2.1 Corporate  Organization.  The Company is a corporation
duly  organized,  validly  existing and in good  standing  under the laws of the
State of Delaware,  and has all requisite  corporate power and authority to own,
operate  and lease its  properties  and to carry on its  business  as and in the
places where such properties are now owned, operated and leased or such business
is now being conducted.

                      2.2 Authorization. The Company has the necessary corporate
power and  authority to enter into this  Agreement and to assume and perform its
obligations  hereunder.  The  execution  and delivery of this  Agreement and the
performance  by  the  Company  of  its  obligations  hereunder  have  been  duly
authorized  by the Board of Directors of the Company.  This  Agreement  has been
duly  executed and delivered by the Company and  constitutes a legal,  valid and
binding obligation of the Company  enforceable against it in accordance with its
terms,  subject to (i) applicable  bankruptcy,  insolvency,  reorganization  and
moratorium  laws,  (ii)  other  laws  of  general   application   affecting  the
enforcement  of creditors'  rights  generally and general  principles of equity,
(iii) the  discretion of the court before which any  proceeding  therefor may be
brought,  and (iv) as rights to  indemnity  may be  limited  by federal or state
securities laws or by public policy.


                                       -2-



                      2.3 Approvals and Consents. No action,  approval,  consent
or authorization,  including, but not limited to, any action, approval,  consent
or authorization by any governmental or quasi-governmental  agency,  commission,
board,  bureau, or instrumentality is necessary or required as to the Company in
order  to  constitute  this  Agreement  as  a  valid,  binding  and  enforceable
obligation of the Company in accordance  with its terms,  except for the consent
of U.S.  Bancorp  Republic  Commercial  Finance,  Inc.,  which the  Company  has
obtained.

                      2.4 Commissions;  Use of Proceeds.  Icahn Associates Corp.
will earn a 3% fee on the  gross  proceeds  of this  transaction  and  Network 1
Financial  Securities,  Inc.  ("Network  1")  will  earn a 10% fee on the  gross
proceeds  of all sales of Shares by the Company to Network 1's clients for which
Network 1 acts as placement agent on this transaction.  The commissions shall be
paid in cash,  except such  commission may be deferred at the  recipients'  sole
discretion.  The net proceeds received by the Company from this transaction will
be used for general corporate purposes, including capital expenditures,  product
development,  marketing and sales and working capital and to establish a working
capital reserve in connection with a potential sale of substantially  all of the
assets  of  the  Company  at  the  request  of  a  potential  purchaser  against
unanticipated  expenses  which may arise  prior to the  potential  closing.  The
proceeds  allocated  to  general  corporate  purposes  may  be  utilized  in the
discretion of the Board of Directors of the Company.

                  3.  Representations and Warranties of the Purchasers.  Each of
the Purchasers represents and warrants to the Company as to itself as follows:

                      3.1 Organization and Existence. To the extent indicated on
the signature pages hereto,  such Purchaser is either (i) a limited  partnership
duly organized and validly  existing  under the laws of its respective  state of
formation,  (ii) a limited liability company duly organized and validly existing
under the laws of its respective  state of formation,  (iii) a corporation  duly
organized  and  validly  existing  under  the  laws of its  respective  state of
incorporation or (iv) an individual.  Each Purchaser  represents that it was not
organized for the purpose of making an investment in the Company.

                      3.2 Authorization. The execution, delivery and performance
of this  Agreement by such Purchaser and the  consummation  by such Purchaser of
the transactions  contemplated  hereby and thereby are within the powers of such
Purchaser and have been duly authorized by all necessary individual,  corporate,
partnership or limited liability company action, as appropriate,  on the part of
such  Purchaser.  This  Agreement  has been duly  executed and delivered by such
Purchaser and constitutes a legal, valid and binding obligation of the Purchaser
enforceable against such Purchaser in accordance with its terms,  subject to (i)
applicable  bankruptcy,  insolvency,  reorganization  and moratorium  laws, (ii)
other laws of general application affecting the enforcement of creditors' rights
generally and general  principles of equity,  (iii) the  discretion of the court
before  which any  proceeding  therefor  may be  brought,  and (iv) as rights to
indemnity  may be  limited  by  federal  or state  securities  laws or by public
policy.


                                       -3-



                      3.3 Approvals and Consents. No action,  approval,  consent
or authorization,  including, but not limited to, any action, approval,  consent
or authorization by any governmental or quasi-governmental  agency,  commission,
board,  bureau, or instrumentality is necessary or required as to such Purchaser
in order to  constitute  this  Agreement  as a valid,  binding  and  enforceable
obligation of such Purchaser in accordance with its terms.

                      3.4  Investment.  Such  Purchaser is acquiring  the Shares
being  purchased  by it for its own  account as  principal,  not as a nominee or
agent,  for investment  purposes  only, and not with a view to, or for,  resale,
distribution  or  fractionalization  thereof  in  whole  or in part and no other
person or entity has a direct or indirect  beneficial  interest in such  Shares.
Such Purchaser does not have any contract, undertaking, agreement or arrangement
with any  person or entity to sell,  transfer  or grant  participations  to such
person or entity or to any third  person or entity  with  respect to any of such
Shares.

                      3.5   Exemption   From   Registration.    Such   Purchaser
acknowledges  that the  offering  and sale of the  Shares  (the  "Offering")  is
intended to be exempt from  registration  under the  Securities  Act of 1933, as
amended (the "Securities  Act"), by virtue of Section 4(2) of the Securities Act
and the provisions of Regulation D promulgated  thereunder  ("Regulation D"). In
furtherance  thereof,  such Purchaser  represents and warrants to the Company as
follows:

                      (i)  Such  Purchaser  realizes  that  the  basis  for  the
                      exemption  may  not be  present  if,  notwithstanding  any
                      representations  and/or  warranties to the contrary herein
                      contained, such Purchaser has in mind merely acquiring the
                      Shares for a fixed or determinable period in the future;

                      (ii) Such Purchaser has the financial  ability to bear the
                      economic risk of his  investment,  has adequate  means for
                      providing for its current needs and  contingencies and has
                      no need for  liquidity  with respect to its  investment in
                      the Company; and

                      (iii) Such  Purchaser has such knowledge and experience in
                      financial,  and  business  matters  as  to be  capable  of
                      evaluating  the merits and risks of an  investment  in the
                      Shares.

                      3.6 Accredited Investor.  Such Purchaser is an "accredited
investor," as that term is defined in Rule 501 of Regulation D.

                      3.7 Available Information. Such Purchaser:

                      (i) Has been furnished with any and all documents that may
                      have been made  available  by the Company  upon request of
                      the  Purchaser  for a  reasonable  time  prior to the date
                      hereof including,  but not limited to, those documents set
                      forth on Annex A hereto;


                                       -4-



                      (ii) Has been  provided an  opportunity  for a  reasonable
                      time  prior  to  the  date  hereof  to  obtain  additional
                      information  concerning the Offering,  the Company and all
                      other information to the extent the Company possesses such
                      information or can acquire it without  unreasonable effort
                      or expense;

                      (iii) Has been given the opportunity for a reasonable time
                      prior to the date hereof to ask  questions of, and receive
                      answers   from,   the   Company  or  its   representatives
                      concerning  the terms and  conditions  of the Offering and
                      other  matters  pertaining to an investment in the Shares,
                      or that which was otherwise  provided in order for them to
                      evaluate  the merits and risks of a purchase of the Shares
                      to the extent the Company  possesses  such  information or
                      can acquire it without unreasonable effort or expense;

                      (iv) Has not been furnished  with any oral  representation
                      or oral information in connection with the Offering; and

                      (v)  Has  determined   that  the  Shares  are  a  suitable
                      investment  for such  Purchaser and that at this time such
                      Purchaser could bear a complete loss of such investment.

                      3.8  Purchaser  Representative.   Such  Purchaser  is  not
relying  on  any  statements  or  representations  made  by the  Company  or its
affiliates   or  any   purchaser   representative   with   respect  to  economic
considerations involved in an investment in the Shares.

                      3.9 Transfer  Restrictions.  Such Purchaser shall not sell
or  otherwise  transfer  any  of  the  Shares  without  registration  under  the
Securities Act or an exemption  therefrom and such Purchaser  fully  understands
and agrees that such Purchaser  must bear the economic risk of such  Purchaser's
purchase because, among other reasons, the Shares have not been registered under
the  Securities Act or under the  securities  laws of any state and,  therefore,
cannot be resold,  pledged,  assigned or  otherwise  disposed of unless they are
subsequently  registered  under the  Securities  Act and  under  the  applicable
securities  laws of such states,  or unless  exemptions  from such  registration
requirements  are  available.  In  particular,  such Purchaser is aware that the
Shares  are  "restricted  securities,"  as such  term  is  defined  in Rule  144
promulgated  under the Securities Act. Such Purchaser also  understands that the
Company is under no obligation to register the Shares on such Purchaser's behalf
or  to  assist  such   Purchaser  in  complying  with  any  exemption  from  the
registration  requirements of the Securities Act or applicable  state securities
laws. Such Purchaser  further  understands that sales or transfers of the Shares
are further  restricted  by state  securities  laws and the  provisions  of this
Agreement.

                      3.10 Entire Agreement.  No  representations  or warranties
have been made to such  Purchaser  by the  Company,  or any  officer,  director,
employee, agent, affiliate or subsidiary

                                       -5-



of the Company other than those contained herein,  and in subscribing for Shares
such  Purchaser  is not  relying  upon  any  representations  other  than  those
contained herein.

                      3.11  Purchaser  Information.  Any  information  that such
Purchaser has heretofore  furnished or is simultaneously  herewith furnishing to
the Company with  respect to such  Purchaser's  financial  position and business
experience  is correct  and  complete as of the date of this  Agreement  and, if
there should be any material  change in such  information,  such  Purchaser will
immediately furnish revised or corrected information to the Company.

                      3.12 Legends.  The Purchaser  understands and acknowledges
that the Shares and the shares of the Company's Common Stock, par value $.01 per
share ("Common Stock"),  issuable upon conversion of the Shares (the "Conversion
Shares") shall bear a legend  substantially as follows until (i) such securities
shall  have  been  registered  under the  Securities  Act and  effectively  been
disposed of in accordance with an effective  registration  statement thereunder;
or (ii) in the opinion of counsel for the Company  such  securities  may be sold
without  registration  under the Securities Act as well as any applicable  "Blue
Sky" or state securities laws:

                  "THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE
                  SECURITIES ACT OF 1933, AS AMENDED (THE  "SECURITIES
                  ACT"), AND THEY MAY NOT BE OFFERED,  SOLD,  PLEDGED,
                  HYPOTHECATED,  ASSIGNED  OR  TRANSFERRED  EXCEPT (i)
                  PURSUANT  TO  A  REGISTRATION  STATEMENT  UNDER  THE
                  SECURITIES  ACT WHICH HAS  BECOME  EFFECTIVE  AND IS
                  CURRENT  WITH RESPECT TO THESE  SECURITIES,  OR (ii)
                  PURSUANT TO A SPECIFIC  EXEMPTION FROM  REGISTRATION
                  UNDER  THE  SECURITIES  ACT BUT  ONLY  UPON A HOLDER
                  HEREOF FIRST HAVING  OBTAINED THE WRITTEN OPINION OF
                  COUNSEL   TO    DELICIOUS    BRANDS,    INC.    (THE
                  "CORPORATION"),    OR   OTHER   COUNSEL   REASONABLY
                  ACCEPTABLE  TO THE  CORPORATION,  THAT THE  PROPOSED
                  DISPOSITION   IS  CONSISTENT   WITH  ALL  APPLICABLE
                  PROVISIONS  OF THE  SECURITIES  ACT AS  WELL  AS ANY
                  APPLICABLE  "BLUE  SKY" OR  OTHER  STATE  SECURITIES
                  LAW."

                      3.13  Purchaser  Address.  The  address  set  forth on the
signature pages of this Agreement is such Purchaser's true and correct business,
residence or domicile address.

                      3.14 Non-Marketable Investments.  Such Purchaser's overall
commitment   to   investments   that   are  not   readily   marketable   is  not
disproportionate  to such Purchaser's net worth, and an investment in the Shares
will not cause such overall commitment to become excessive.


                                       -6-



                      3.15 Finders.  Such Purchaser represents and warrants that
such Purchaser has not retained any finder,  broker, agent, financial advisor or
other  intermediary  in connection  with the  transactions  contemplated by this
Agreement and agrees to indemnify  and hold harmless the Company,  its officers,
directors, affiliates, subsidiaries, employees and agents from liability for any
compensation  to any such  intermediary  retained by such Purchaser and the fees
and expenses of defending against such liability or alleged liability.

                      3.16 Survival. The foregoing  representations,  warranties
and agreements shall survive the execution of this Agreement.

                  4.  Piggyback Registration.

                      4.1 Registration  Rights. If, at any time commencing after
the date hereof,  the Company  proposes to register any of its securities  under
the  Securities  Act  (other  than  pursuant  to Form S-8,  S-4 or a  comparable
registration statement) it will give written notice by registered mail, at least
thirty (30) days prior to the filing of each such registration statement, to the
Purchasers  of its  intention  to do so. If any of the  Purchasers  notifies the
Company  within  twenty (20) days after receipt of any such notice of its desire
to include any of the Conversion Shares in such proposed registration statement,
the  Company  shall  afford  such  Purchaser  the  opportunity  to have any such
Conversion Shares (referred to in this Section 4 as the "Securities") registered
under such registration statement.

                  Notwithstanding  the  provisions  of  this  Section  4.1,  the
Company  shall  have the right at any time  after it shall  have  given  written
notice pursuant to this Section 4.1  (irrespective  of whether a written request
for inclusion of any such Securities  shall have been made) to elect not to file
any such  proposed  registration  statement,  or to withdraw  the same after the
filing but prior to the effective date thereof.

                      4.2 Provisions With Respect to Registration. In connection
with any registration under Section 4.1 hereof,  the following  provisions shall
apply:

                          (a) The Company (i) shall use its best efforts to file
a registration  statement  within sixty (60) days of receipt of any request by a
Purchaser  to have its  Securities  included  therein,  (ii)  shall use its best
efforts to have such registration  statement  declared effective at the earliest
possible time, and (iii) shall furnish to each Purchaser  whose  Securities have
been  included  in  such  registration  statement  (each  a  "Participant"  and,
collectively,   the  "Participants")   such  number  of  prospectuses  as  shall
reasonably be requested.

                          (b) The  Company  shall pay all costs  (excluding  any
underwriting or selling commissions or other charges of any broker-dealer acting
on  behalf  of  a  Participant),  fees  and  expenses  in  connection  with  all
registration  statements  filed pursuant to this Section 4,  including,  without
limitation,  the Company's legal and accounting fees, printing expenses and blue
sky fees and expenses.


                                       -7-



                          (c) The Company will take all  necessary  action which
may be  required in  qualifying  or  registering  the  Securities  included in a
registration  statement  for offering and sale under the  securities or blue sky
laws of such states as reasonably  are requested by the  Participants,  provided
that the  Company  shall not be  obligated  to (i)  execute or file any  general
consent to service  of  process,  (ii)  qualify as a foreign  corporation  to do
business  under the laws of any such  jurisdiction  or (iii)  subject  itself to
taxation in such jurisdiction.

                          (d) The Company shall  indemnify each  Participant and
each person, if any, who controls such Participant within the meaning of Section
15 of the  Securities  Act or Section  20(a) of the  Securities  Exchange Act of
1934, as amended (the "Exchange Act"), against all loss, claim, damage,  expense
or liability  (including  all  expenses  reasonably  incurred in  investigating,
preparing or defending  against any claim  whatsoever)  to which any of them may
become subject under the Securities Act, the Exchange Act or otherwise,  arising
from such registration  statement (excluding any loss, claim, damage, expense or
liability arising from information  furnished in writing by or on behalf of such
Participant,  or its  successors  or assigns,  for  specific  inclusion  in such
registration statement).

                          (e) Each  Participant  and its successors and assigns,
shall indemnify the Company, its officers and directors and each person, if any,
who controls the Company  within the meaning of Section 15 of the Securities Act
or Section 20(a) of the Exchange Act, against all loss, claim, damage or expense
or liability  (including  all  expenses  reasonably  incurred in  investigating,
preparing or defending  against any claim  whatsoever)  to which they may become
subject under the Securities Act, the Exchange Act or otherwise,  arising solely
from the inclusion in such  registration  statement of information  furnished in
writing  by or on behalf of such  Participant,  or its  successors  or  assigns,
specifically  for  use  in  such  registration  statement;  provided  that  each
Participant's  liability hereunder shall not exceed the net proceeds of the sale
of Securities by such Participant pursuant to such registration statement.

                          (f)  Nothing  contained  in this  Agreement  shall  be
construed  as  requiring a Purchaser  to convert its Shares prior to the initial
filing of any registration statement or the effectiveness thereof.

                          (g) In the case of an underwritten  offering  pursuant
to Section  4.1,  if the  managing  underwriter  with  respect to such  offering
requests in writing that the number of the Company's securities to be offered by
selling security holders in the registration be reduced because, in the judgment
of the managing  underwriter,  the proposed  offering  would be  materially  and
adversely affected,  then such securities shall be reduced by such amount as the
managing  underwriter  may  determine  in  writing so as to not  materially  and
adversely affect the proposed offering, which reduced number of securities shall
be  included  in the  offering,  selected,  first,  from any persons or entities
participating in such offering pursuant to demand registration rights and, next,
to the extent available,  among the other selling security holders participating
in such offering, as


                                       -8-



nearly as  possible  pro  rata,  on the  basis of the  number  of the  Company's
securities so requested by each holder thereof to be included therein.

                          (h) Each  Participant,  if, as and when its Securities
are covered by a registration statement filed pursuant to this Section 4, agrees
if and to the extent  requested by the managing  underwriter,  in the case of an
underwritten sale of its Securities (to the extent timely notified in writing by
the  Company or the  managing  underwriter),  not to effect  any public  sale or
distribution  of  its  Securities  included  in  such  registration   statement,
including a sale  pursuant to Rule 144 (or any similar rule then in force) under
the Act,  except as part of such  underwritten  registration,  during the 30-day
period prior to, and a period of up to 180 days (as  determined  by the managing
underwriter)  beginning on, the effective date of any  underwritten  sale of its
Securities made pursuant to such registration statement.

                  5. Consent.  Each Purchaser hereby consents to the increase of
the authorized  shares for issuance of the Series D Preferred  Stock,  par value
$.01 from 100,000  shares to 150,000  shares,  provided  that, a majority of the
Board of  Directors  of the  Company at such  later  date  deems  such  increase
necessary  in the  Board  of  Directors'  business  judgment  and the  Board  of
Directors approves such increase.

                  6. General Provisions.

                     6.1 Entire Agreement;  Amendment and Waiver. This Agreement
constitutes the entire agreement  between the parties hereto with respect to the
subject  matter  contained  herein  and  supersedes  all prior  oral or  written
agreements,  if any,  between the parties  hereto with  respect to such  subject
matter and, except as otherwise  expressly  provided herein,  is not intended to
confer upon any other person any rights or remedies  hereunder.  Any  amendments
hereto or  modifications  hereof must be made in writing and executed by each of
the parties hereto.  Any failure by the Company or the Purchasers to enforce any
rights hereunder shall not be deemed a waiver of such rights.

                     6.2 Notices. Unless otherwise provided, any notice required
or permitted  under this Agreement shall be given in writing and shall be deemed
effectively given (i) upon personal  delivery to the party to be notified,  (ii)
four (4) days after deposit with the United States Post Office, by registered or
certified mail, postage prepaid, or (iii) one day after deposit with a reputable
overnight  courier  service  and  addressed  to the party to be  notified at the
address  indicated for such party on the signature page hereof, or at such other
address as such party may designate by ten (10) days' advance  written notice to
the other  parties,  with a copy  (which  shall not  constitute  notice) for the
Company to Olshan Grundman Frome Rosenzweig & Wolosky LLP, 505 Park Avenue,  New
York, New York 10022-1170, Attention: Steve Wolosky, Esq.

                     6.3 Governing Law. This Agreement shall be governed by, and
construed in accordance  with,  the laws of the State of New York without giving
effect to conflict of laws principles.


                                       -9-




                     6.4 Binding  Effect;  Assignment.  This  Agreement  and the
various rights and obligations  arising  hereunder shall inure to the benefit of
and be binding upon the Company and the Purchasers and each of their  respective
successors and assigns.  Neither this Agreement nor any of the rights, interests
or obligations  hereunder  shall be transferred or assigned (by operation of law
or otherwise) by any of the parties hereto without the prior written  consent of
the other  parties  hereto.  Any  transfer or  assignment  of any of the rights,
interests  or  obligations  hereunder  in violation of the terms hereof shall be
void and of no force or effect.

                     6.5 Expenses. All costs and expenses incurred in connection
with this Agreement and the  transactions  contemplated  hereby shall be paid by
the party incurring such costs and expenses.

                     6.6  Headings.  The headings or captions  contained in this
Agreement  are for  reference  purposes only and shall not affect in any way the
meaning or interpretation of this Agreement.

                     6.7 Pronouns.  Whenever the pronouns "it" or "its" are used
herein,  they  shall  also be  deemed  to mean  "he" or "his" or "she" or "hers"
whenever applicable. Words in the singular shall be read and construed as though
in the plural and words in the plural  shall be read and  construed as though in
the singular in all cases where they would so apply.

                     6.8  Severability.  If any term or other  provision of this
Agreement is invalid,  illegal or  incapable of being  enforced by virtue of any
rule of law, or public  policy,  all other  conditions  and  provisions  of this
Agreement  shall  nevertheless  remain in full  force and  effect so long as the
economic  or legal  substance  of the  transactions  contemplated  hereby is not
affected in any manner adverse to any party.  Upon such  determination  that any
term or other provision is invalid,  illegal or incapable of being enforced, the
parties  hereto shall  negotiate in good faith to modify this Agreement so as to
effect  the  original  intent  of the  parties  as  closely  as  possible  in an
acceptable  manner  to the end that the  transactions  contemplated  hereby  are
fulfilled to the maximum extent possible.

                     6.9 Information  Confidential.  Each Purchaser acknowledges
that the information  received by it pursuant hereto may be confidential  and is
for such  Purchaser's use only. Such Purchaser  agrees that it will not use such
information  in  violation  of the  Exchange  Act,  or  reproduce,  disclose  or
disseminate  such  information to any other person , unless the Company has made
such information available to the public generally.

                     6.10 Counterparts. This Agreement may be executed in one or
more counterparts,  each of which shall be deemed an original,  but all of which
taken together shall constitute one and the same instrument.

                [Remainder of this page intentionally left blank]


                                      -10-



                  [SIGNATURE PAGE TO STOCK PURCHASE AGREEMENT]


                  IN WITNESS  WHEREOF,  the parties have executed this Agreement
as of the date first above written.

                                   COMPANY:

                                   DELICIOUS BRANDS, INC.


                                   By:
                                      ------------------------------------------
                                      Name:
                                      Title:

                                      Address:


                                   PURCHASERS:


                                   ---------------------------------------------
                                       Name:

                                       Address:


                                   ---------------------------------------------
                                       Name:

                                       Address:


                                      -11-



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