OAKLEY INC
S-1/A, 1996-05-17
OPHTHALMIC GOODS
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<PAGE>
   
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 17, 1996.
    
 
   
                                                       REGISTRATION NO. 333-4608
    
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                           --------------------------
 
   
                                AMENDMENT NO. 1
                                       TO
                                    FORM S-1
    
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
                                  OAKLEY, INC.
             (Exact Name of Registrant as Specified in Its Charter)
 
<TABLE>
<S>                           <C>                          <C>
         WASHINGTON                      3851                   95-3194947
(State or Other Jurisdiction       (Primary Standard           (IRS Employer
             of                       Industrial              Identification
      Incorporation or           Classifications Code             Number)
       Organization)                    Number)
</TABLE>
 
                                   10 HOLLAND
                            IRVINE, CALIFORNIA 92718
                                 (714) 951-0991
         (Address, Including Zip Code, and Telephone Number, Including
            Area Code, of Registrant's Principal Executive Offices)
 
                                R. LINK NEWCOMB
                                  OAKLEY, INC.
                                   10 HOLLAND
                            IRVINE, CALIFORNIA 92718
                                 (714) 951-0991
           (Name, Address, Including Zip Code, and Telephone Number,
                   Including Area Code, of Agent For Service)
                           --------------------------
 
                                   COPIES TO:
 
<TABLE>
<S>                                          <C>
           JEROME L. COBEN, ESQ.                      REBECCA L. PRENTICE, ESQ.
          JEFFREY H. COHEN, ESQ.                         SHEARMAN & STERLING
   SKADDEN, ARPS, SLATE, MEAGHER & FLOM               777 SOUTH FIGUEROA STREET
          300 SOUTH GRAND AVENUE                             34TH FLOOR
                SUITE 3400                          LOS ANGELES, CALIFORNIA 90017
       LOS ANGELES, CALIFORNIA 90071
</TABLE>
 
                           --------------------------
 
 APPROXIMATE DATE OF COMMENCEMENT OF THE PROPOSED SALE OF THE SECURITIES TO THE
                                    PUBLIC:
  As soon as practicable after this Registration Statement becomes effective.
                           --------------------------
 
    If  any of the securities being registered on this form are to be offered on
a delayed or continuous basis pursuant to  Rule 415 under the Securities Act  of
1933, check the following box. / /
 
    If  this Form  is filed  to register  additional securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration statement  number  of  the  earlier
effective registration statement for the same offering. / /________________
    If  this Form  is a post-effective  amendment filed pursuant  to Rule 462(c)
under the Securities Act,  check the following box  and list the Securities  Act
registration  statement number  of the earlier  effective registration statement
for the same offering. / /________________
   
    If delivery of the prospectus is expected  to be made pursuant to Rule  434,
please check the following box. / /
    
                           --------------------------
 
    THE  REGISTRANT HEREBY  AMENDS THIS REGISTRATION  STATEMENT ON  SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A  FURTHER  AMENDMENT  WHICH SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT  SHALL THEREAFTER BECOME EFFECTIVE IN  ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT  OF 1933,  AS AMENDED,  OR UNTIL  THE REGISTRATION  STATEMENT
SHALL  BECOME  EFFECTIVE ON  SUCH  DATE AS  THE  COMMISSION, ACTING  PURSUANT TO
SECTION 8(A), MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                                  OAKLEY, INC.
                             CROSS REFERENCE SHEET
                   PURSUANT TO ITEM 501(B) OF REGULATION S-K
 
   
<TABLE>
<CAPTION>
  ITEM
 NUMBER                           ITEM                                        LOCATION IN PROSPECTUS
- ---------  --------------------------------------------------  ----------------------------------------------------
<C>        <S>                                                 <C>
    1.     Forepart of the Registration Statement and Outside
            Front Cover Page of Prospectus...................  Facing Page; Cross-Reference Sheet; Outside Front
                                                                Cover Page of Prospectus
    2.     Inside Front and Outside Back Cover Pages of
            Prospectus.......................................  Inside Front Cover Page of Prospectus; Table of
                                                                Contents; Outside Back Cover Page of Prospectus
    3.     Summary Information, Risk Factors and Ratio of
            Earnings to Fixed Charges........................  Prospectus Summary; Risk Factors; Selected Financial
                                                                Data
    4.     Use of Proceeds...................................  Prospectus Summary; Use of Proceeds; Corporate
                                                                History and Reorganization
    5.     Determination of Offering Price...................  Underwriting
    6.     Dilution..........................................  Not Applicable
    7.     Selling Security Holders..........................  Principal and Selling Shareholders; Management;
                                                                Certain Transactions
    8.     Plan of Distribution..............................  Outside Front Cover Page of Prospectus; Underwriting
    9.     Description of Securities to Be Registered........  Outside Front Cover Page of Prospectus; Prospectus
                                                                Summary; Description of Capital Stock
   10.     Interests of Named Experts and Counsel............  Not Applicable
   11.     Information with Respect to Registrant............  Prospectus Summary; The Company; Risk Factors;
                                                                Corporate History and Reorganization; Price Range
                                                                of Common Stock and Dividend Policy;
                                                                Capitalization; Selected Financial Data;
                                                                Management's Discussion and Analysis of Financial
                                                                Condition and Results of Operations; Business;
                                                                Management; Certain Transactions; Principal and
                                                                Selling Shareholders; Shares Eligible for Future
                                                                Sale; Description of Capital Stock; Consolidated
                                                                Financial Statements
   12.     Disclosure of Commission Position on
            Indemnification for Securities Act
            Liabilities......................................  Not Applicable
</TABLE>
    
 
                            ------------------------
 
    This Registration Statement contains two forms of prospectus: one to be used
in  connection  with an  offering in  the  United States  and Canada  (the "U.S.
Prospectus") and one  to be  used in a  concurrent offering  outside the  United
States  and Canada (the "International Prospectus"). The U.S. Prospectus and the
International Prospectus will be identical in all respects except for the  front
and  back cover  pages and  the "Underwriting"  section. The  U.S. Prospectus is
included herein and is followed by those  pages to be used in the  International
Prospectus which differ from those in the U.S. Prospectus. Each of the pages for
the  International Prospectus included  herein has been  labeled "Alternate Page
for International Prospectus."
 
    If required pursuant  to Rule 424(b)  of the General  Rules and  Regulations
under  the Securities Act of 1933, ten copies of each of the prospectuses in the
forms in which they are used after the Registration Statement becomes  effective
will be filed with the Securities and Exchange Commission.
<PAGE>
Information   contained  herein  is  subject   to  completion  or  amendment.  A
registration statement  relating to  these securities  has been  filed with  the
Securities  and Exchange  Commission. These securities  may not be  sold nor may
offers to buy be accepted prior  to the time the Registration Statement  becomes
effective.  This  Prospectus  shall  not  constitute an  offer  to  sell  or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in  any State in which such offer,  solicitation or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.
<PAGE>
   
                             SUBJECT TO COMPLETION
                   PRELIMINARY PROSPECTUS DATED MAY 17, 1996
    
 
PROSPECTUS
                                5,000,000 SHARES
 
                                     [LOGO]
 
                                  COMMON STOCK
                            ------------------------
 
    Of the  5,000,000 shares  of  Common Stock  of  Oakley, Inc.,  a  Washington
corporation  (the "Company" or "Oakley"), being offered hereby, 4,000,000 shares
are being offered in the United States and Canada by the U.S. Underwriters  (the
"U.S.  Offering")  and  1,000,000  shares  are  being  offered  in  a concurrent
international offering outside the United States and Canada by the International
Managers (the "International Offering," and together with the U.S. Offering, the
"Offerings"). The public offering price, the aggregate underwriting discount per
share and  the  respective  percentages of  the  Common  Stock to  be  sold  are
identical for each of the Offerings. See "Underwriting."
 
    All  of the shares of Common Stock  offered hereby are being sold by certain
shareholders of the Company (the  "Selling Shareholders"). The Company will  not
receive  any  of  the  proceeds from  the  sale  of the  shares  by  the Selling
Shareholders. See "Principal and Selling Shareholders."
 
   
    The Common Stock is listed on the New York Stock Exchange ("NYSE") under the
symbol "OO." On May 16, 1996, the  last reported sale price of the Common  Stock
on the NYSE was $45.75 per share.
    
 
    SEE "RISK FACTORS" (BEGINNING ON PAGE 6) FOR A DISCUSSION OF CERTAIN FACTORS
WHICH SHOULD BE CONSIDERED BY PROSPECTIVE PURCHASERS OF THE COMMON STOCK OFFERED
HEREBY.
                             ---------------------
 
THESE  SECURITIES  HAVE  NOT  BEEN APPROVED  OR  DISAPPROVED  BY  THE SECURITIES
  AND EXCHANGE COMMISSION OR  ANY STATE SECURITIES  COMMISSION, NOR HAS  THE
    SECURITIES   AND   EXCHANGE   COMMISSION   OR   ANY   STATE   SECURITIES
     COMMISSION PASSED UPON  THE ACCURACY OR  ADEQUACY OF THIS  PROSPECTUS.
             ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
                                                                               PROCEEDS TO
                                     PRICE TO            UNDERWRITING            SELLING
                                      PUBLIC             DISCOUNT(1)         SHAREHOLDERS(2)
<S>                            <C>                   <C>                   <C>
Per Share....................           $                     $                     $
Total (3)....................           $                     $                     $
</TABLE>
 
(1)  The  Company and  the  Selling Shareholders  have  agreed to  indemnify the
    several  Underwriters   against  certain   liabilities,  including   certain
    liabilities   under   the  Securities   Act   of  1933,   as   amended.  See
    "Underwriting."
 
(2)  Before  deducting  expenses  of  the  Offerings  payable  by  the   Selling
    Shareholders estimated to be $         .
 
(3)  The  Selling Shareholders  have granted  to the  U.S. Underwriters  and the
    International Managers options, exercisable within 30 days after the date of
    this Prospectus, to purchase up to an additional 600,000 and 150,000  shares
    of  Common Stock,  respectively, on  the same terms  as set  forth above, to
    cover over-allotments, if any. If all such additional shares are  purchased,
    the  total Price to  Public, Underwriting Discount,  and Proceeds to Selling
    Shareholders will be $         , $         and $         , respectively. See
    "Underwriting."
                            ------------------------
 
    The shares of Common Stock are offered by the several Underwriters,  subject
to  prior sale, when, as and  if issued to and accepted  by them, and subject to
the approval  of certain  legal  matters by  counsel  for the  Underwriters  and
certain other conditions. The Underwriters reserve the right to withdraw, cancel
or  modify such offer and to  reject orders in whole or  in part. It is expected
that delivery of the shares of Common Stock  will be made in New York, New  York
on or about             , 1996.
                            ------------------------
 
<TABLE>
<S>                                        <C>
MERRILL LYNCH & CO.                                               ALEX. BROWN & SONS
                                                                        INCORPORATED
</TABLE>
 
                            ------------------------
 
                The date of this Prospectus is          , 1996.
<PAGE>
   
                       NARRATIVE DESCRIPTION OF GRAPHICS
    
 
   
INSIDE FRONT AND INSIDE BACK COVER
    
 
   
    Black  and white, close-up  photographs of the  Company's H(2)O goggles (top
left), M FRAMES (top right), STRAIGHT JACKETS (bottom left), and ZEROES  (bottom
right).
    
 
   
PROSPECTUS FRONT AND BACK COVER
    
 
   
    Black  and white, scientific photograph  depicting magnified partial view of
the sun.
    
 
                                       2
<PAGE>
                               PROSPECTUS SUMMARY
 
    THE  FOLLOWING SUMMARY  IS QUALIFIED  IN ITS  ENTIRETY BY  THE MORE DETAILED
INFORMATION AND  FINANCIAL STATEMENTS  (INCLUDING THE  NOTES THERETO)  APPEARING
ELSEWHERE IN THIS PROSPECTUS.
 
                                  THE COMPANY
 
   
    Oakley  is an  innovation-driven designer,  manufacturer and  distributor of
high-performance sunglasses and goggles. The Company's principal strength is its
ability  to  develop  eyewear  which  combines  unique  styling  with   patented
technology  to provide superior optical performance  and comfort. As a result of
its focus on innovations for sports applications, Oakley believes it has  become
the  established leader in  the sports segment  of the sunglass  market, and its
products are worn by a variety  of athletes, such as skiers, cyclists,  runners,
surfers, golfers, tennis and baseball players and motocross riders. In addition,
Oakley products have gained a loyal and growing following among consumers in the
larger  nonsports, or recreational, segment of  the sunglass market. The Company
believes it can expand its sales in the nonsports segment of the sunglass market
by continuing to  introduce products  that emphasize  superior performance.  The
Company's  products  currently include  five  lines of  sunglasses  (including M
FRAMES, ZEROS, WIRES and  JACKETS) and three lines  of goggles. As derived  from
industry  sources, the Company estimates that in 1994 it held an approximate 13%
market share of the $1.2 billion premium  segment (over $30 retail) of the  U.S.
retail  sunglass  market. For  the  year ended  December  31, 1995,  the Company
generated net income, on a pro forma basis as described herein, of $39.6 million
on net sales of $172.8 million. From 1992 through 1995, the Company's net  sales
and  net income,  on a pro  forma basis  as described herein,  have increased at
compound annual growth rates of approximately 31.3% and 33.2%, respectively.
    
 
    The Company's goal is to become the premier manufacturer of high-performance
eyewear in the  world. Each element  of the Company's  operating strategy,  from
design  and manufacturing to marketing and distribution, is designed to control,
protect and enhance the Oakley brand image. The Company intends to capitalize on
its brand recognition by (i) increasing its presence in the nonsports segment of
the sunglass market,  (ii) expanding  penetration in  international markets  and
(iii)  introducing new  products and  identifying new  applications for existing
products and technology within the sports segment of the sunglass market.
 
    The key components of  the Company's operating  strategy are to  distinguish
its  products through technological  and design innovation  and to reinforce the
Oakley brand image  through creative marketing  and selective distribution.  The
Company  believes  it  has  one of  the  most  technologically  advanced product
development  capabilities  in  the  sunglass  industry.  Using  state-of-the-art
technology,  including  a  three-dimensional  CAD-CAM  system  and  liquid laser
prototyping, Oakley  has dramatically  shortened its  product development  cycle
and,  as a  result, is  capable of  introducing a  new product  line within four
months of its initial concept. In addition to controlling all aspects of product
development,  the  Company  also  produces  components  and  performs  processes
in-house   that  contribute  significantly  to   gross  profit  margin,  provide
protection  against  piracy  of   the  Company's  proprietary  information   and
processes, and enable the Company to manufacture products in accordance with its
strict  quality control standards.  When subjected to  industrial standard tests
for optical quality, as established by the American National Standards Institute
("ANSI"), Oakley's sports-application sunglasses featuring its patented  polaric
ellipsoid  lens  geometry  (including  M  FRAMES  and  ZEROS)  have demonstrated
superior optical  clarity  as compared  to  similar products  of  its  principal
competitors.
 
IN  CONNECTION WITH  THE OFFERINGS,  THE UNDERWRITERS  MAY OVER-ALLOT  OR EFFECT
TRANSACTIONS WHICH STABILIZE OR  MAINTAIN THE MARKET PRICE  OF THE COMMON  STOCK
OFFERED  HEREBY AT A LEVEL ABOVE THAT  WHICH MIGHT OTHERWISE PREVAIL IN THE OPEN
MARKET. SUCH TRANSACTIONS  MAY BE  EFFECTED ON THE  NEW YORK  STOCK EXCHANGE  OR
OTHERWISE. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
 
                                       3
<PAGE>
    To  promote consumer awareness  of its technological  and design innovation,
the  Company  has  developed  an  effective  marketing  approach  that  features
influential  athletes  and eclectic,  informative  advertising which  combine to
enhance the Oakley image of high-performance, technologically advanced  eyewear.
The  Company distributes its products in the United States through approximately
7,100  carefully  selected  accounts  comprised  primarily  of  optical  stores,
sunglass  retailers and  specialty sports stores.  In an effort  to preserve and
enhance Oakley's  brand  image,  the Company  stopped  soliciting  new  customer
accounts  in the United  States, with limited exceptions,  in November 1989. The
Company's current  level  of  distribution,  with  the  addition  of  key  niche
retailers,  is expected  to be capable  of accommodating  expanding sales, while
maintaining  the  discoverability   of  Oakley  products   by  consumers.   This
distribution  philosophy  provides retailers  with a  degree of  exclusivity for
Oakley products which has increased brand loyalty, improved retailer margins  on
Oakley products and encouraged retailers to display Oakley products in prominent
shelf  space  and  make timely  payments.  In  addition, the  Company  sells its
products in over 65 countries outside the United States. In 1995,  international
sales accounted for approximately 33.3% of the Company's total net sales.
 
    Oakley,  Inc. is a Washington corporation formed in March 1994 to succeed to
the assets  and liabilities  of Oakley,  Inc., a  California corporation,  which
commenced operations in 1977 and began to sell sunglasses in 1984. The Company's
Interplanetary Headquarters are located at 10 Holland, Irvine, California 92718;
its telephone number is (714) 951-0991.
 
                                 THE OFFERINGS
 
<TABLE>
<S>                               <C>
Common Stock offered hereby
 (1)............................  5,000,000 shares
Common Stock to be outstanding
 before and after the
 Offerings......................  35,700,000 shares (2)
Use of proceeds.................  The  Company  will  not  receive  any  proceeds  from  the
                                  Offerings.
Listing.........................  The Common Stock is  listed on the  NYSE under the  symbol
                                  "OO."
</TABLE>
 
- ------------------------
 
(1)  Of  the 5,000,000  shares  of Common  Stock to  be  sold in  the Offerings,
    4,000,000 shares are being  offered in the United  States and Canada by  the
    U.S.  Underwriters and  1,000,000 shares are  being offered  in a concurrent
    offering outside the United States and Canada by the International Managers.
 
(2) Excludes approximately 630,000 shares of Common Stock issuable upon exercise
    of stock options granted under the Company's 1995 stock incentive plan  (the
    "1995  Stock Incentive  Plan"). Substantially  all of  such options  have an
    exercise price per  share of $23.00,  the price per  share in the  Company's
    initial  public offering.  Options for  less than  4,000 of  such shares are
    exercisable prior to  August 1996.  See "Management --  Incentive and  Bonus
    Plans."
 
                           --------------------------
 
    Unless  otherwise noted, all Common Stock  share amounts, per share data and
other information set forth in this Prospectus (i) have been adjusted to reflect
a 3,240 for 1 stock split, which was effected on August 1, 1995 and (ii)  assume
that  the Underwriters' over-allotment option has not been exercised. Unless the
context  requires  otherwise,  the  "Company"  or  "Oakley,"  as  used  in  this
Prospectus,  means Oakley, Inc.  and its subsidiaries,  including Oakley Europe,
Sarl ("Oakley Europe"). See "Corporate History and Reorganization."
 
    M FRAME-REGISTERED TRADEMARK-, MUMBO-REGISTERED TRADEMARK-,
BLADES-REGISTERED TRADEMARK-, ZEROS-TM-, SUB ZEROS-TM-,
FROGSKINS-REGISTERED TRADEMARK-, EYE JACKETS-TM-, T WIRE-TM-,
EYESHADES-REGISTERED TRADEMARK-, PLUTONITE-REGISTERED TRADEMARK- ,
IRIDIUM-REGISTERED TRADEMARK-, RAZOR BLADES-REGISTERED TRADEMARK-,
HAMMERS-REGISTERED TRADEMARK-, UNOBTANIUM-REGISTERED TRADEMARK-,
HEATER-REGISTERED TRADEMARK-, SWEEP-REGISTERED TRADEMARK-,
STRIKE-REGISTERED TRADEMARK-, HYBRID-REGISTERED TRADEMARK-, FACTORY
PILOT-REGISTERED TRADEMARK-, VIRGIN SERILIUM-REGISTERED TRADEMARK-,
OAKLEY-REGISTERED TRADEMARK-,  THERMONUCLEAR  PROTECTION-REGISTERED  TRADEMARK-,
FULL  METAL JACKETS-TM-, O-MATTER-TM-,  O-FRAME-TM-, PRO-FRAME-TM-, E-FRAME-TM-,
L-FRAME-TM- and H2O-TM- are included among the Company's trademarks.
 
                                       4
<PAGE>
                             SUMMARY FINANCIAL DATA
 
   
<TABLE>
<CAPTION>
                                                                                                     THREE MONTHS ENDED
                                                            YEAR ENDED DECEMBER 31,                      MARCH 31,
                                             -----------------------------------------------------  --------------------
                                               1991       1992       1993       1994       1995       1995       1996
                                             ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                                                (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                          <C>        <C>        <C>        <C>        <C>        <C>        <C>
INCOME STATEMENT DATA:
  Net sales................................  $  66,319  $  76,390  $  92,714  $ 123,952  $ 172,752  $  36,615  $  48,706
  Gross profit.............................     46,563     56,806     65,047     88,238    122,457     25,259     34,064
  Operating income.........................     12,310     15,010     13,707     14,026     53,270      6,436     17,653
  Income before provision for income
   taxes...................................     12,501     15,184     13,638     13,794     52,997      6,406     17,842
  Net income...............................     12,175     14,730     13,330     13,535     45,167      6,136     10,973
SUPPLEMENTAL INCOME STATEMENT DATA (1):
  Income before provision for income
   taxes...................................     12,501     15,184     13,638     13,794     52,997      6,406
  Provision for income taxes...............      5,012      6,065      5,476      5,539     20,854      2,575
                                             ---------  ---------  ---------  ---------  ---------  ---------
  Net income...............................  $   7,489  $   9,119  $   8,162  $   8,255  $  32,143  $   3,831
                                             ---------  ---------  ---------  ---------  ---------  ---------
                                             ---------  ---------  ---------  ---------  ---------  ---------
  Net income per common and common
   equivalent share........................                                              $     .95(2)
                                                                                         ---------
                                                                                         ---------
  Weighted average common and common
   equivalent shares.......................                                                 33,770(2)
                                                                                         ---------
                                                                                         ---------
PRO FORMA AND ACTUAL INCOME STATEMENT DATA
 (3):
  Income before provision for income
   taxes...................................                                              $  65,298  $  13,773  $  17,842
  Provision for income taxes...............                                                 25,694      5,507      6,869
                                                                                         ---------  ---------  ---------
  Net income...............................                                              $  39,604  $   8,266  $  10,973
                                                                                         ---------  ---------  ---------
                                                                                         ---------  ---------  ---------
  Net income per common and common
   equivalent share........................                                              $    1.17(2)          $     .31
                                                                                         ---------             ---------
                                                                                         ---------             ---------
  Weighted average common and common
   equivalent shares.......................                                                 33,770(2)             35,916
                                                                                         ---------             ---------
                                                                                         ---------             ---------
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                                                AT MARCH 31, 1996
                                                                                                ------------------
                                                                                                  (IN THOUSANDS)
<S>                                                                                             <C>
BALANCE SHEET DATA:
  Working capital.............................................................................      $   47,141
  Total assets................................................................................         116,870
  Total debt..................................................................................          --
  Shareholders' equity........................................................................          92,742
</TABLE>
    
 
- ------------------------------
(1)  The Company was an S corporation for Federal and state income tax  purposes
     prior  to the  Company's initial  public offering  in August  1995. Amounts
     reflect adjustments for Federal  and state income taxes  as if the  Company
     had  been taxed  as a C  corporation for  all periods prior  to its initial
     public offering.
 
   
(2)  References to shares  are to  shares of  Oakley, Inc.  Amounts reflect  the
     effects  of the assumed issuance of 11,435 shares of Common Stock at $23.00
     per share (the price per share in the Company's initial public offering) to
     generate sufficient cash  to pay the  balance at December  31, 1995 of  the
     notes  representing  the  amounts payable  to  shareholders  for previously
     earned and  undistributed  taxable  S corporation  earnings  prior  to  the
     Company's  conversion to C corporation status (the "S Distribution Notes").
     See "Corporate History and Reorganization." See Note 1 to the  Consolidated
     Financial  Statements for additional information concerning the calculation
     of net income per common and common equivalent share.
    
 
   
(3)  For additional pro forma income statement data for 1993, 1994, 1995 and the
     three months  ended  March  31,  1995,  see  "Management's  Discussion  and
     Analysis  of Financial  Condition and  Results of  Operations." For periods
     prior to  the Company's  initial public  offering in  August 1995,  amounts
     reflect  pro forma adjustments  for (i) the elimination  of bonuses paid to
     the two principal executive  officers in excess of  $2.0 million per  year,
     the  bonuses estimated in  August 1995 to  be payable to  the two principal
     executive officers, (ii)  the elimination of  depreciation expense of  $1.7
     million for the year ended December 31, 1995 associated with aircraft owned
     by  the Company  which were  distributed to  the principal  shareholders in
     August 1995, (iii) the  elimination of the gain  on the disposition of  the
     aircraft  distributed to  the two principal  shareholders as part  of the S
     Corporation Distribution (as  defined herein)  and (iv)  Federal and  state
     income  taxes as if the  Company had been taxed as  a C corporation for all
     periods prior to  the Company's initial  public offering. Income  statement
     data  for  the  three  months  ended  March  31,  1996  reflects historical
     operating results. See "Management -- Incentive and Bonus Plans,"  "Certain
     Transactions,"   "Corporate  History  and   Reorganization"  and  "Selected
     Financial Data."
    
 
                                       5
<PAGE>
                                  RISK FACTORS
 
    PROSPECTIVE  PURCHASERS OF THE  COMMON STOCK OFFERED  HEREBY SHOULD CONSIDER
CAREFULLY THE FACTORS SET FORTH BELOW, AS WELL AS OTHER INFORMATION SET FORTH IN
THIS PROSPECTUS, IN EVALUATING AN INVESTMENT  IN THE COMMON STOCK. THIS  SECTION
INCLUDES   FORWARD-LOOKING  INFORMATION,  INCLUDING  THAT  RELATING  TO  PRODUCT
DEVELOPMENT AND INTRODUCTIONS. OTHER FACTORS AND ASSUMPTIONS NOT IDENTIFIED WERE
ALSO INVOLVED IN PREPARING SUCH FORWARD-LOOKING INFORMATION.
 
DEPENDENCE UPON NEW PRODUCT INTRODUCTIONS
 
    The  Company's  historical  success  is   attributable,  in  part,  to   its
introduction  of products  which are  perceived to  represent an  improvement in
performance over products available in the market. The Company's future  success
will  depend, in part, upon its continued  ability to develop and introduce such
innovative products, and there can be  no assurance of the Company's ability  to
do  so.  In  1996,  the  Company  intends  to  introduce  several  sunglass line
extensions and at least one new line  of sunglasses, the X METALS. Although  the
Company  anticipates that it will  introduce this new line  in late 1996, delays
have been experienced in the past, and may be anticipated in the future, due  to
the  complexity of developing both the design and the manufacturing process. The
success of  any product  line, including  the X  METAL line,  is dependent  upon
various   factors,  including  product  demand,   production  capacity  and  the
availability  of  raw  materials  and  critical  manufacturing  equipment.   The
uncertainty  associated  with all  the  above factors,  and  any change  in such
factors from the Company's expectations, could result in cost increases,  delays
or cancellation of such new products and may also cause actual results to differ
materially from those projected.
 
    Innovative  designs are often not successful, and successful product designs
can be displaced by other product designs introduced by competitors which  shift
market  preferences in their favor. The  Company continues to introduce products
which, while technologically  advanced and  innovative in  design, are  targeted
more  toward  the  nonsports,  or recreational,  segment  of  the  market. These
products, which are more fashion-oriented, may have shorter life cycles than the
Company's  sports-related  sunglasses,  which  would  require  the  Company   to
introduce  new products more  frequently. In addition,  competitors often follow
the  Company's  introduction  of   successful  products  with  similar   product
offerings.  Although the Company  seeks to protect  its products through patents
and other proprietary  rights, there can  be no assurance  that such  protection
will  prevent competitors from  offering similar products. As  a result of these
and other factors, there can be no assurance that the Company will  successfully
maintain or increase its market share.
 
SUSCEPTIBILITY TO CHANGING CONSUMER PREFERENCES
 
    The  eyewear  industry  is  subject to  changing  consumer  preferences. The
Company's recreational sunglasses are likely  to be more susceptible to  fashion
trends than Oakley's products targeted to the sports segment. Shifts in consumer
preferences  may adversely affect  companies that misjudge  such preferences. If
the Company misjudges the market for  a particular product, the Company's  sales
may  be  adversely  affected and  it  may  be faced  with  excess  inventory and
underutilized manufacturing capacity. While the Company has a limited ability to
modify slow-moving models to satisfy consumer preferences and otherwise  utilize
excess  inventory and manufacturing capacity, the Company cannot ensure that any
such actions will be sufficient to redress a market misjudgment. Accordingly,  a
market  misjudgment could adversely  affect the Company's  results of operations
and financial condition.
 
COMPETITION
 
    Within various niches of the  sports segment of the nonprescription  eyewear
market,  the Company competes with mostly  smaller sunglass and goggle companies
and a limited number of larger competitors. In order to retain its market share,
the Company must continue to be competitive in the areas of quality, technology,
method of distribution, style, brand image, intellectual property protection and
customer service. The purchasing decisions  of athletes, sports enthusiasts  and
recreational  wearers  with respect  to high  performance eyewear  often reflect
highly subjective preferences which can be influenced by many factors, including
advertising, media,  product  endorsements, product  improvements  and  changing
styles.  The  Company  could therefore  face  competition from  existing  or new
competitors that introduce and promote
 
                                       6
<PAGE>
eyewear which is perceived by consumers to offer performance advantages over, or
greater aesthetic appeal than, Oakley products. These competitors could  include
established  branded consumer products companies that have greater financial and
other resources than the Company.
 
    Oakley  also  competes   in  the  broader,   recreational  segment  of   the
nonprescription   eyewear  market.   This  segment  is   fragmented  and  highly
competitive and  is generally  more fashion-oriented.  A number  of  established
companies  compete in this wider market, several of which have greater financial
and other  resources than  Oakley.  In certain  geographic markets,  certain  of
Oakley's  competitors have achieved greater brand awareness among consumers than
Oakley. See "Business -- Competition."
 
DEPENDENCE UPON KEY PERSONNEL
 
    The operations of the Company depend to a great extent on the efforts of its
senior management,  particularly Mr.  Jim  Jannard, Chairman  of the  Board  and
President,  and  Mr. Mike  Parnell,  Chief Executive  Officer.  Although Messrs.
Jannard and Parnell have  entered into employment  agreements with the  Company,
the extended loss of the services of one or both of these individuals could have
a  material  adverse  effect on  the  Company's operations.  See  "Management --
Employment Agreements."
 
RISKS ASSOCIATED WITH SIGNIFICANT GROWTH
 
    The Company has experienced significant  growth which has placed, and  could
continue  to place,  a significant  strain on  its employees  and operations. To
manage growth effectively, the Company will be required to continue to implement
changes  in  aspects  of  its  business,  expand  its  information  systems  and
operations  to respond  to growth  in demand  and develop,  train and  manage an
increasing number  of management-level  and other  employees. If  management  is
unable  to  anticipate or  manage  growth effectively,  the  Company's operating
results could be materially adversely affected.
 
RELIANCE ON SINGLE SOURCES OF SUPPLIES
 
    The Company relies on a single source for the supply of several  components,
including  the uncoated lens blanks from which substantially all of its sunglass
lenses are cut. The effect of the loss of any of such sources or of a disruption
in their business  will depend primarily  upon the length  of time necessary  to
find  a  suitable  alternative  source,  which  the  Company  believes,  in most
instances, will be  relatively short. The  loss of the  source for lens  blanks,
however,  or any disruption in  such source's business or  failure by it to meet
the Company's  product  needs on  a  timely basis  could  cause, at  a  minimum,
temporary shortages in needed materials and could have a material adverse effect
on  the  Company's  results  of  operations.  There  can  be  no  assurance that
precautions taken by the Company will be adequate or that an alternative  source
of  supply can  be located  or developed  in a  timely manner.  See "Business --
Manufacturing."
 
PROTECTION OF PROPRIETARY RIGHTS
 
    Oakley relies in  part on  patent, trade secret,  unfair competition,  trade
dress,  trademark and copyright law to protect  its rights to certain aspects of
its products, including product designs, proprietary manufacturing processes and
technologies, product research  and concepts and  recognized trademarks, all  of
which  the Company believes are important to the success of its products and its
competitive position. There can  be no assurance that  any pending trademark  or
patent  application will  result in  the issuance  of a  registered trademark or
patent, or that any trademark or  patent granted will be effective in  thwarting
competition  or be held valid if subsequently challenged. In addition, there can
be no assurance that the actions taken by the Company to protect its proprietary
rights will be adequate to prevent imitation of its products, that the Company's
proprietary information will not become  known to competitors, that the  Company
can  meaningfully protect  its rights  to unpatented  proprietary information or
that others will  not independently develop  substantially equivalent or  better
products  that do not infringe on the Company's intellectual property rights. No
assurance can be given that others will not assert rights in, and ownership  of,
the  patents and other proprietary rights of  the Company. In addition, the laws
of certain  foreign countries  do not  protect proprietary  rights to  the  same
extent  as the laws  of the United  States. In mid-1995,  the Company received a
letter from an individual owner of a United States patent, issued in late  1991,
which  he  claims covers  a production  process  utilized by  the Company  for a
portion of its products. On the  basis of the Company's investigation  completed
to date and discussions with the owner of such patent, the Company believes that
it
 
                                       7
<PAGE>
could,  if necessary,  acquire or  license the  patent, or  take other  steps to
resolve the matter, without  a material adverse effect  on the Company. Many  of
the  Company's products on which the claim  is based have been discontinued. See
"Business -- Intellectual Property."
 
    Consistent  with  the  Company's   strategy  of  vigorously  defending   its
intellectual  property rights,  Oakley devotes  substantial resources (including
time and attention  by its  executive officers)  to the  enforcement of  patents
issued  and  trademarks  granted to  the  Company,  to the  protection  of trade
secrets, trade dress or other intellectual property rights owned by the  Company
and  to the determination of the scope  or validity of the proprietary rights of
others that might be asserted against the Company. A substantial increase in the
level of potentially infringing activities  by others could require the  Company
to increase significantly the resources devoted to such efforts. In addition, an
adverse determination in litigation could subject the Company to the loss of its
rights  to  a particular  patent, trademark,  copyright  or trade  secret, could
require the  Company to  grant  licenses to  third  parties, could  prevent  the
Company  from manufacturing, selling or using certain aspects of its products or
could subject the Company  to substantial liability, any  of which could have  a
material adverse effect on the Company's results of operations.
 
DEPENDENCE ON CERTAIN CUSTOMERS
 
   
    During  1994 and 1995,  sales before discounts to  the Company's ten largest
customers  (which  included  seven   international  distributors  during   1995)
accounted for approximately 48.6% and 46.3%, respectively of the Company's sales
before  discounts. Sales  before discounts  to Sunglass  Hut International, Inc.
("Sunglass  Hut"),  a  sunglass  specialty  retail  chain  (including  sales  to
Sunsations, another sunglass retailer which was acquired by Sunglass Hut in July
1995), accounted for approximately 30.0% and 32.1% of the Company's sales before
discounts  for 1994 and  1995, respectively. Such  sales to Sunglass  Hut do not
include sales to Sunglass Hut locations outside the United States that are  made
by  the Company's independent international  distributors. At December 31, 1995,
approximately 240 of the 1,700 Sunglass Hut locations were serviced by  Oakley's
independent  distributors.  The  Company  does  not  have  any  minimum purchase
agreements with  Sunglass  Hut.  A  substantial  decline  in  purchases  of  the
Company's  products by Sunglass Hut could have  a material adverse effect on the
Company's results of operations.
    
 
DEPENDENCE UPON ENDORSEMENT CONTRACTS
 
    A key element of Oakley's marketing strategy has been to establish  contacts
with, and obtain endorsements from, prominent athletes and public personalities.
These  endorsement contracts generally have  two-to four-year terms. The Company
also furnishes its  products at  a reduced cost  or without  charge to  selected
athletes   and  personalities  who  wear   Oakley  glasses  without  any  formal
arrangement. There can  be no  assurance that  any of  these relationships  with
athletes and personalities will continue, that such contracts will be renewed or
that  the Company will  be able to attract  new athletes to  wear or endorse its
products. If Oakley  were unable in  the future to  arrange endorsements of  its
products  by athletes and/or public personalities  on terms it deems reasonable,
it would be required to modify its  marketing plans and could be forced to  rely
more  heavily on other forms of advertising and promotion, which might not prove
to be as effective  as endorsements. See "Business  -- Sales and Marketing"  and
"Certain Transactions."
 
RISKS RELATING TO INTERNATIONAL SALES
 
   
    Sales outside the United States accounted for approximately 26.9%, 33.3% and
37.4%  of the Company's net sales for the years ended December 31, 1994 and 1995
and the  three months  ended March  31, 1996,  respectively. While  the  Company
expects  international sales to continue to account for a significant portion of
its sales, there can be no assurance  that the Company will be able to  maintain
or increase its international sales. The Company's international business may be
adversely  affected  by changing  economic conditions  in foreign  countries and
fluctuations in currency exchange rates.  The Company's international sales  are
also  subject to risks associated with tariff regulations, "local content" laws,
political instability  and trade  restrictions.  In addition,  there can  be  no
assurance  that the  Company's brands  and products  will be  as popular  in the
various countries in which the Company's products are or will be offered as they
are in the United States, or that  the Company will be successful in  preventing
competitors  from  producing products  using the  same or  substantially similar
technology for sale outside the United States.
    
 
                                       8
<PAGE>
MANUFACTURING CAPACITY CONSTRAINTS
 
   
    The Company's capacity to manufacture its products may be constrained by the
availability of raw materials, the ability of its suppliers to meet its needs in
a timely manner and the Company's internal production capacity. Since  mid-1994,
the  Company has from time to time experienced increased backorders (merchandise
remaining unshipped beyond its scheduled shipping date) as a result of the above
factors. Significant backorders over  a prolonged period  could have a  damaging
effect on customer relations, which in turn could adversely affect the Company's
results  of operations. In  addition, the Company  expects to relocate  to a new
headquarters/manufacturing facility  by  the  end  of 1996  or  in  early  1997.
However,  there can be no  assurance that the Company will  be able to meet this
schedule or that it will not  encounter significant disruptions in its  business
during  the relocation.  There can  be no assurance  that the  new facility will
operate as effectively as expected. See "Management's Discussion and Analysis of
Financial Condition  and Results  of  Operations --  Backlog" and  "Business  --
Manufacturing."
    
 
QUARTERLY FLUCTUATIONS; SEASONALITY
 
    The Company's business is affected by economic factors and seasonal consumer
buying  patterns. The Company's quarterly  results of operations have fluctuated
and may continue to fluctuate as a result of a number of factors, including  the
timing of the introduction of new products, the mix of product sales and weather
patterns.  Historically, the Company's  sales, in the  aggregate, generally have
been  higher  in  the  period  from  March  to  September.  In  1994  and  1995,
approximately 53.7% and 53.9%, respectively, of the Company's net sales for each
year occurred during the second and third quarters. See "Management's Discussion
and Analysis of Financial Condition and Results of Operations -- Seasonality."
 
UNPREDICTABILITY OF DISCRETIONARY CONSUMER SPENDING
 
    The success of the Company's business depends to a significant extent upon a
number of factors relating to discretionary consumer spending, including general
economic  conditions affecting  disposable consumer income,  such as employment,
business conditions, interest  rates and  taxation. Any  significant decline  in
such  general  economic conditions  or  uncertainties regarding  future economic
prospects that adversely  affect discretionary consumer  spending generally,  or
purchasers of discretionary optical products specifically, could have a material
adverse effect on the Company's results of operations.
 
FUTURE SALES BY PRINCIPAL SHAREHOLDERS; SHARES ELIGIBLE FOR FUTURE SALE
 
   
    After  the Offerings, Mr. Jannard and a  trust (the "Parnell Trust") for the
benefit of Mr. Parnell  and his immediate  family (collectively, the  "Principal
Shareholders") will beneficially own approximately 48.4% and 5.4%, respectively,
of  the outstanding Common  Stock. Subject to the  restrictions set forth below,
Mr. Jannard and the Parnell Trust are free to sell such shares and may determine
to sell them from time to time to take advantage of favorable market  conditions
or  for any other reason. Future sales of  shares of Common Stock by the Company
and its shareholders could adversely affect  the prevailing market price of  the
Common Stock. The Company and the Selling Shareholders have entered into lock-up
agreements  with Merrill  Lynch &  Co. and Alex.  Brown &  Sons Incorporated, as
representatives of the U.S. Underwriters (the "U.S. Representatives"), and  with
Merrill   Lynch  International   and  Alex.   Brown  &   Sons  Incorporated,  as
representatives   of    the   International    Managers   (the    "International
Representatives"    and,   together   with   the   U.S.   Representatives,   the
"Representatives"), pursuant to which the  Company and the Selling  Shareholders
have  agreed, subject to certain exceptions, not to sell or otherwise dispose of
any Common Stock or securities  convertible into or exchangeable or  exercisable
for  Common Stock for 180 days following the date of this Prospectus without the
consent  of  the   Representatives.  Following   the  Offerings,   approximately
19,200,000  shares of  Common Stock held  by the Principal  Shareholders will be
eligible for sale pursuant to Rule  144 promulgated under the Securities Act  of
1933, as amended (the "Securities Act"). In addition, the Principal Shareholders
have rights to demand or participate in future registrations of shares of Common
Stock  under the Securities Act. Sales of substantial amounts of Common Stock in
the public market, or  the perception that  such sales may  occur, could have  a
material  adverse effect on  the market price  of the Common  Stock. See "Shares
Eligible for Future Sale" and "Underwriting."
    
 
CONTROL BY PRINCIPAL SHAREHOLDER
 
    Following the consummation of the  Offerings, Mr. Jannard will  beneficially
own  approximately  48.4% of  the  outstanding Common  Stock.  Consequently, Mr.
Jannard will be able to control the Company and the
 
                                       9
<PAGE>
   
election of directors and the  results of other matters  submitted to a vote  of
shareholders. Such concentration of ownership may have the effect of delaying or
preventing  a  change in  control  of the  Company.  See "Principal  and Selling
Shareholders."
    
 
POSSIBLE VOLATILITY OF STOCK PRICE
 
   
    The market price of the shares of Common Stock may continue to be  volatile.
Factors  such as business performance, news  announcements or changes in general
market conditions, could have  a significant impact on  the future price of  the
Common Stock. See "Price Range of Common Stock and Dividend Policy."
    
 
                      CORPORATE HISTORY AND REORGANIZATION
 
   
    Oakley, Inc. is a Washington corporation founded in March 1994 to succeed to
the  assets and liabilities of Oakley, Inc., which was organized as a California
corporation in 1977 ("Oakley California").  In November 1994, Oakley  California
was  merged with  and into  the Company. In  connection with  its initial public
offering, the Company completed a reorganization (the "Reorganization") pursuant
to which (i)  the Company terminated  its S corporation  status for Federal  and
state  income  tax  purposes,  (ii) the  Company  distributed  to  the Principal
Shareholders  all  of   its  and   its  predecessor's   previously  earned   and
undistributed   taxable  S  corporation   earnings  through  the   date  of  the
consummation of  the  Company's  initial public  offering  (the  "S  Corporation
Distribution"),  (iii) the  Company effected the  merger of  Buffalo Works, Inc.
("Buffalo") (a company that  was engaged in purchasing  and reselling to  Oakley
certain  materials for use in the manufacture  of Oakley products) with and into
the Company,  (iv) the  Principal Shareholders  contributed all  of the  capital
stock of Oakley Europe to the Company without any consideration, (v) the Company
effected  a 3,240 for 1  stock split of the Common  Stock (which was effected on
August 1,  1995)  and (vi)  the  Company  distributed certain  aircraft  to  the
Principal  Shareholders as part  of the S  Corporation Distribution. Buffalo and
Oakley Europe were each wholly owned by the Principal Shareholders prior to  the
Reorganization.  In addition, concurrently with  the consummation of the initial
public offering, the Principal Shareholders contributed to the Company,  without
any  consideration, certain  additional assets, which  were not  material to the
Company, for use in connection with the Company's non-Oakley brand business. See
"Management's Discussion  and Analysis  of Financial  Condition and  Results  of
Operations" and "Certain Transactions."
    
 
                                       10
<PAGE>
                                USE OF PROCEEDS
 
    All  shares of  Common Stock  offered hereby are  being sold  by the Selling
Shareholders. The Company will not receive any proceeds from the Offerings.  See
"Principal and Selling Shareholders."
 
                PRICE RANGE OF COMMON STOCK AND DIVIDEND POLICY
 
    The  Common Stock began trading August 10,  1995 on the NYSE upon completion
of the Company's  initial public offering.  The following table  sets forth  the
high  and low sales prices for the  Common Stock for each quarterly period since
such stock began trading, as reported  on the New York Stock Exchange  Composite
Tape:
 
   
<TABLE>
<CAPTION>
                                                                                           HIGH        LOW
                                                                                         ---------  ---------
<S>                                                                                      <C>        <C>
1995
Third Quarter (from August 10, 1995)...................................................  $  33 7/8  $  26 1/8
Fourth Quarter.........................................................................  $  39 1/4  $  27 1/4
1996
First Quarter..........................................................................  $  38 3/4  $      31
Second Quarter (through May 16, 1996)..................................................    $46 1/8  $  34 7/8
</TABLE>
    
 
   
    The  number of shareholders of record of  the Common Stock on March 15, 1996
was 184. On May 16,  1996, the closing sales price  for the Common Stock on  the
NYSE was $45.75.
    
 
    Since  its initial public offering,  the Company has not  paid a dividend on
its Common Stock. The  Company has no present  intention of declaring or  paying
any  dividends in the foreseeable future  and anticipates that any earnings will
be retained for use in the operations of the business. Any future  determination
as  to the payment of dividends will be at the discretion of the Company's Board
of Directors and will depend upon the Company's results of operations, financial
condition, contractual restrictions  and other  factors deemed  relevant by  the
Board  of  Directors. See  "Management's  Discussion and  Analysis  of Financial
Condition and Results of Operations -- Liquidity and Capital Resources."
 
    For certain information regarding distributions made by the Company in 1993,
1994 and 1995, see "Management's Discussion and Analysis of Financial  Condition
and Results of Operations -- Liquidity and Capital Resources."
 
                                       11
<PAGE>
                                 CAPITALIZATION
 
   
    The  following table sets  forth the capitalization of  the Company at March
31, 1996. The sale of the shares of Common Stock offered hereby will not  affect
the   Company's  capitalization.  The  information   below  should  be  read  in
conjunction with the Company's consolidated financial statements and the related
notes thereto  which  are  included  elsewhere  in  this  Prospectus.  See  also
"Selected  Financial Data,"  "Management's Discussion and  Analysis of Financial
Condition and Results of Operations" and "Description of Capital Stock."
    
 
   
<TABLE>
<CAPTION>
                                                                                        MARCH 31, 1996
                                                                                          (UNAUDITED)
                                                                                       -----------------
                                                                                        (IN THOUSANDS,
                                                                                         EXCEPT SHARE
                                                                                             DATA)
<S>                                                                                    <C>
Shareholders' equity:
    Preferred Stock, par value $.01 per share: 10,000,000 shares authorized; no
     shares issued...................................................................         --
    Common Stock, par value $.01 per share: 100,000,000 shares authorized, 35,700,000
     shares issued and outstanding (1)...............................................      $     357
    Additional paid-in capital.......................................................         64,429
    Retained earnings................................................................         27,971
    Foreign currency translation adjustment..........................................            (15)
                                                                                             -------
        Total shareholders' equity...................................................         92,742
                                                                                             -------
            Total capitalization.....................................................      $  92,742
                                                                                             -------
                                                                                             -------
</TABLE>
    
 
- ------------------------
(1) Represents shares  authorized  and issued  by  Oakley, Inc.,  but  does  not
    include  approximately 630,000 shares of Common Stock issuable upon exercise
    of options granted under the 1995  Stock Incentive Plan. See "Management  --
    Incentive and Bonus Plans."
 
                                       12
<PAGE>
                            SELECTED FINANCIAL DATA
   
    The  selected  financial data  set forth  below have  been derived  from the
financial statements of the Company and  the related notes thereto. Each of  the
periods  shown below includes the operations  of Oakley, Inc. and Oakley Europe,
and all periods subsequent to 1992 include the operations of Buffalo (which  was
organized  in September  1993). The  income statement  data for  the years ended
December 31, 1993, 1994 and 1995 and the balance sheet data at December 31, 1994
and 1995 are derived  from the financial statements  of the Company, which  have
been  audited  by Deloitte  &  Touche LLP,  independent  auditors and  which are
contained elsewhere in this  Prospectus. The income statement  data for each  of
the  years in the two-year period ended December 31, 1992, and the balance sheet
data at December  31, 1991,  1992 and 1993,  are derived  from audited  combined
financial  statements  of  the  Company  that  are  not  contained  herein.  See
"Experts." Financial data for the three-month  periods ended March 31, 1995  and
1996  and at  March 31,  1996 is  unaudited but,  in the  opinion of management,
includes all  adjustments,  consisting  only of  normal  recurring  adjustments,
necessary  for a fair presentation  of such data. The  results of operations for
the three months  ended March  31, 1996 are  not necessarily  indicative of  the
results  to be  expected for the  entire year. See  "Management's Discussion and
Analysis of Financial Condition and  Results of Operations -- Seasonality."  The
selected  pro forma income statement  data for the year  ended December 31, 1995
and  the  three  months  ended  March  31,  1995  as  set  forth  below  is  for
informational purposes only and may not necessarily be indicative of the results
of  operations  of the  Company  as they  may be  in  the future.  The following
selected financial  data  should  be  read in  conjunction  with  the  Company's
combined  financial statements and  the related notes  thereto and "Management's
Discussion and Analysis of Financial Condition and Results of Operations," which
are included elsewhere in this Prospectus.
    
 
   
<TABLE>
<CAPTION>
                                                                                                               THREE MONTHS ENDED
                                                                      YEAR ENDED DECEMBER 31,                      MARCH 31,
                                                       -----------------------------------------------------  --------------------
                                                         1991       1992       1993       1994       1995       1995       1996
                                                       ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                                                          (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                                    <C>        <C>        <C>        <C>        <C>        <C>        <C>
INCOME STATEMENT DATA:
  Net sales..........................................  $  66,319  $  76,390  $  92,714  $ 123,952  $ 172,752  $  36,615  $  48,706
  Cost of goods sold.................................     19,756     19,584     27,667     35,714     50,295     11,356     14,642
                                                       ---------  ---------  ---------  ---------  ---------  ---------  ---------
  Gross profit.......................................     46,563     56,806     65,047     88,238    122,457     25,259     34,064
  Operating expenses:
    Research and development.........................     12,144     12,904     15,455     25,529     16,774      6,660        949
    Selling..........................................     14,513     19,812     21,750     30,815     36,776      7,470     10,091
    Shipping and warehousing.........................      1,504      2,339      2,334      3,187      4,678      1,001      1,423
    General and administrative.......................      6,092      6,741     11,801     14,681     15,753      3,692      3,948
    Gain on disposition of property and equipment....     --         --         --         --         (4,794)    --         --
                                                       ---------  ---------  ---------  ---------  ---------  ---------  ---------
      Total operating expenses.......................     34,253     41,796     51,340     74,212     69,187     18,823     16,411
                                                       ---------  ---------  ---------  ---------  ---------  ---------  ---------
  Operating income...................................     12,310     15,010     13,707     14,026     53,270      6,436     17,653
  Interest expense (income), net.....................       (191)      (174)        69        232        273         30       (189)
                                                       ---------  ---------  ---------  ---------  ---------  ---------  ---------
  Income before provision for income taxes...........     12,501     15,184     13,638     13,794     52,997      6,406     17,842
  Provision for income taxes (1).....................        326        454        308        259      7,830        270      6,869
                                                       ---------  ---------  ---------  ---------  ---------  ---------  ---------
  Net income.........................................  $  12,175  $  14,730  $  13,330  $  13,535  $  45,167  $   6,136  $  10,973
                                                       ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                                       ---------  ---------  ---------  ---------  ---------  ---------  ---------
  Net income per common and common equivalent share..                                                                    $     .31
                                                                                                                         ---------
                                                                                                                         ---------
  Weighted average common and common equivalent
   shares............................................                                                                       35,916
                                                                                                                         ---------
                                                                                                                         ---------
SUPPLEMENTAL INCOME STATEMENT DATA (2):
  Income before provision for income taxes...........  $  12,501  $  15,184  $  13,638  $  13,794  $  52,997  $   6,406
  Provision for income taxes.........................      5,012      6,065      5,476      5,539     20,854      2,575
                                                       ---------  ---------  ---------  ---------  ---------  ---------
  Net income.........................................  $   7,489  $   9,119  $   8,162  $   8,255  $  32,143  $   3,831
                                                       ---------  ---------  ---------  ---------  ---------  ---------
                                                       ---------  ---------  ---------  ---------  ---------  ---------
  Net income per common and common equivalent share..                                              $     .95(3)
                                                                                                   ---------
                                                                                                   ---------
  Weighted average common and common equivalent
   shares............................................                                                 33,770(3)
                                                                                                   ---------
                                                                                                   ---------
</TABLE>
    
 
                                       13
<PAGE>
 
   
<TABLE>
<CAPTION>
                                                                                             THREE MONTHS ENDED
                                                                                                  MARCH 31,
                                                                          YEAR ENDED       -----------------------
                                                                     DECEMBER 31, 1995(4)    1995(4)       1996
                                                                         (PRO FORMA)       (PRO FORMA)   (ACTUAL)
                                                                     --------------------  -----------  ----------
<S>                                                                  <C>                   <C>          <C>
                                                                         (IN THOUSANDS, EXCEPT PER SHARE DATA)
PRO FORMA AND ACTUAL INCOME STATEMENT DATA:
  Net sales........................................................      $    172,752       $  36,615   $   48,706
  Cost of goods sold...............................................            50,295          11,356       14,642
                                                                             --------      -----------  ----------
  Gross profit.....................................................           122,457          25,259       34,064
  Operating expenses:
    Research and development.......................................             3,285             730          949
    Selling........................................................            35,802           7,116       10,091
    Shipping and warehousing.......................................             4,678           1,001        1,423
    General and administrative.....................................            13,121           2,609        3,948
                                                                             --------      -----------  ----------
      Total operating expenses.....................................            56,886          11,456       16,411
                                                                             --------      -----------  ----------
  Operating income.................................................            65,571          13,803       17,653
  Interest expense (income), net...................................               273              30         (189)
                                                                             --------      -----------  ----------
  Income before provision for income taxes.........................            65,298          13,773       17,842
  Provision for income taxes.......................................            25,694           5,507        6,869
                                                                             --------      -----------  ----------
  Net income.......................................................      $     39,604       $   8,266   $   10,973
                                                                             --------      -----------  ----------
                                                                             --------      -----------  ----------
  Net income per common and common equivalent share................      $       1.17(3)                $      .31
                                                                             --------                   ----------
                                                                             --------                   ----------
  Weighted average common and common equivalent shares.............            33,770(3)                    35,916
                                                                             --------                   ----------
                                                                             --------                   ----------
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                   AT DECEMBER 31,                     AT MARCH 31,
                                                -----------------------------------------------------  -------------
                                                  1991       1992       1993       1994       1995         1996
                                                ---------  ---------  ---------  ---------  ---------  -------------
                                                                           (IN THOUSANDS)
<S>                                             <C>        <C>        <C>        <C>        <C>        <C>
BALANCE SHEET DATA:
  Working capital.............................  $  14,946  $  16,858  $  16,872  $   9,932  $  39,161   $    47,141
  Total assets................................     28,395     49,257     43,592     49,694     97,725       116,870
  Total debt..................................      3,409      7,600      6,339      3,300        263       --
  Shareholders' equity........................     21,117     28,650     32,775     33,133     81,709        92,742
</TABLE>
    
 
- ------------------------
(1) For  periods prior  to the  Company's conversion  to C  corporation  status,
    represents  California state  franchise taxes  and foreign  taxes accrued by
    Oakley Europe.
 
(2) Amounts reflect  adjustment for  Federal and state  income taxes  as if  the
    Company had been taxed as a C corporation rather than an S corporation.
 
   
(3)  References to  shares are  to shares  of Oakley,  Inc. Amounts  reflect the
    effects of the assumed issuance of  11,435 shares of common stock at  $23.00
    per  share (the price per share in the Company's initial public offering) to
    generate sufficient cash to pay the  balance of the S Distribution Notes  at
    December 31, 1995. See "Corporate History and Reorganization." See Note 1 to
    the  Consolidated Financial Statements for additional information concerning
    the calculation of net income per common and common equivalent share.
    
 
                                       14
<PAGE>
   
(4) For additional pro forma income statement data for 1993, 1994, 1995 and  the
    three months ended March 31, 1995, see "Management's Discussion and Analysis
    of  Financial Condition and Results of Operations -- Results of Operations."
    For periods prior to the Company's  initial public offering in August  1995,
    amounts  reflect pro  forma adjustments for  (i) the  elimination of bonuses
    paid to the two principal executive  officers in excess of $2.0 million  per
    year,  the  bonuses  estimated in  August  1995  to be  payable  to  the two
    principal executive officers, (ii)  the elimination of depreciation  expense
    of  $1.7  million  for the  year  ended  December 31,  1995  associated with
    aircraft owned  by  the Company  which  were distributed  to  the  principal
    shareholders  in  August 1995,  (iii)  the elimination  of  the gain  on the
    disposition of the  aircraft distributed to  the two Principal  Shareholders
    and  (iv) Federal and state income taxes as if the Company had been taxed as
    a C  corporation for  all  periods prior  to  the Company's  initial  public
    offering.   See  "Management   --  Incentive  and   Bonus  Plans,"  "Certain
    Transactions" and "Corporate History and Reorganization."
    
 
                                       15
<PAGE>
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
    The  following discussion  includes the operations  of Oakley,  Inc. and its
subsidiaries for each  of the  periods discussed. This  discussion and  analysis
should  be read in conjunction with  "Selected Financial Data" and the Company's
consolidated financial  statements  and  the related  notes  thereto  which  are
included elsewhere in this Prospectus.
 
GENERAL
 
   
    The  Company sold its first sunglass in 1984 and has experienced significant
growth in  net  sales and  operating  income with  consistently  high  operating
margins. The Company's net sales have grown from $66.3 million in 1991 to $172.8
million  in 1995. The Company attributes its growth primarily to increased brand
recognition and the timely introduction of  new products and has achieved  these
increases  primarily  through  increased  orders  from  existing  accounts.  The
Company's annual sales per active U.S.  retail location (or "door"), based  upon
the  monthly  average number  of active  doors, increased  at a  compound annual
growth rate  of 20.9%  from $8,261  during  1993 to  $12,084 during  1995.  (The
monthly  average number  of doors  is based upon  the number  of active customer
accounts at the end of the applicable  year plus, in the case of customers  with
multiple  locations, the average number of locations of such customer at the end
of each month of such year. Active accounts are those which placed at least  one
order within the applicable year.) The Company's sales have also benefitted from
an  expansion of  its focus from  the sports  segment of the  sunglass market to
include the nonsports segment. Due to Oakley's general practice of not  changing
the  wholesale price of any product in the United States after its introduction,
unit price increases have made no  material contribution to the Company's  sales
growth,  although changes  in product  mix have resulted  in an  increase in the
Company's average selling price per unit.
    
 
    The life cycle of each of the Company's products is determined, in part,  by
the  level of sales,  competitive factors and,  particularly in the  case of the
Company's recreational sunglasses, changes in  fashion trends. The Company  has,
from  time to  time, intentionally shortened  a product's life  by introducing a
competing new product in the later stages of an older product's life cycle, with
the expectation that the  new product would cannibalize  the sales of the  older
product  until the older product can be strategically withdrawn from the market.
In keeping with this  strategy, the Company phased  out EYESHADES in early  1994
and  BLADES and RAZOR BLADES in early 1996. The Company retires products in this
manner to  preserve  its  reputation for  offering  innovative,  technologically
advanced  sunglasses and to maintain a  relatively small product line, which the
Company  believes  is  strategically  desirable.  See  "Business  --   Operating
Strategy" and "-- Product Design and Development."
 
    All  of the  Company's sunglass  lines utilize  one of  two lens geometries:
toroidal (polaric ellipsoid) and spherical. The toroidal lenses, which are  used
in  the  Company's M  FRAMES  and ZEROS,  provide  superior optical  clarity and
enhanced  coverage  and,  therefore,  represent  the  Company's  most   advanced
technology  for demanding sports applications. Spherical  lenses are used in the
Company's dual-lens sunglasses, the JACKETS, WIRES and FROGSKINS. See  "Business
- -- Products."
 
                                       16
<PAGE>
RESULTS OF OPERATIONS
 
   
    The  following table sets forth operating results for the periods indicated.
Pro forma operating results for the years ended December 31, 1993, 1994 and 1995
and the three months ended March 31, 1995 reflect adjustments to the  historical
operating  results for (i) the elimination of  bonuses paid to the two principal
executive officers prior to the Company's  initial public offering in excess  of
$2.0 million per year, the bonuses estimated in August 1995 to be payable to the
two  principal  executive officers,  (ii)  the elimination  of  all depreciation
expense associated with aircraft owned by the Company which were distributed  to
the  Principal Shareholders in August 1995, (iii) the elimination of the gain on
the disposition of the  aircraft distributed to  the two Principal  Shareholders
and  (iv) Federal and state income taxes as if the Company had been taxed as a C
corporation for all periods prior to the Company's initial public offering.  The
amounts  for the three months ended  March 31, 1996 reflect historical operating
results.
    
 
   
<TABLE>
<CAPTION>
                                                                                            THREE MONTHS ENDED
                                                          YEAR ENDED DECEMBER 31,                MARCH 31,
                                                   -------------------------------------  -----------------------
                                                      1993         1994         1995         1995         1996
                                                   (PRO FORMA)  (PRO FORMA)  (PRO FORMA)  (PRO FORMA)   (ACTUAL)
                                                   -----------  -----------  -----------  -----------  ----------
                                                                       (DOLLARS IN THOUSANDS)
<S>                                                <C>          <C>          <C>          <C>          <C>
Net sales........................................   $  92,714    $ 123,952    $ 172,752    $  36,615   $   48,706
Cost of goods sold...............................      27,667       35,714       50,295       11,356       14,642
                                                   -----------  -----------  -----------  -----------  ----------
Gross profit.....................................      65,047       88,238      122,457       25,259       34,064
Operating expenses:
  Research and development.......................       2,430        2,881        3,285          730          949
  Selling........................................      20,164       27,707       35,802        7,116       10,091
  Shipping and warehousing.......................       2,334        3,187        4,678        1,001        1,423
  General and administrative.....................       7,975        9,728       13,121        2,609        3,948
                                                   -----------  -----------  -----------  -----------  ----------
    Total operating expenses.....................      32,903       43,503       56,886       11,456       16,411
                                                   -----------  -----------  -----------  -----------  ----------
Operating income.................................      32,144       44,735       65,571       13,803       17,653
Interest expense (income), net...................          69          232          273           30         (189)
                                                   -----------  -----------  -----------  -----------  ----------
Income before provision for income taxes.........      32,075       44,503       65,298       13,773       17,842
Provision for income taxes.......................      12,830       17,870       25,694        5,507        6,869
                                                   -----------  -----------  -----------  -----------  ----------
Net income.......................................   $  19,245    $  26,633    $  39,604    $   8,266   $   10,973
                                                   -----------  -----------  -----------  -----------  ----------
                                                   -----------  -----------  -----------  -----------  ----------
</TABLE>
    
 
                                       17
<PAGE>
   
    The following table  sets forth operating  results (as a  percentage of  net
sales) for the periods indicated:
    
 
   
<TABLE>
<CAPTION>
                                                                                            THREE MONTHS ENDED MARCH
                                                         YEAR ENDED DECEMBER 31,                      31,
                                               -------------------------------------------  ------------------------
                                                   1993           1994           1995          1995         1996
                                                (PRO FORMA)    (PRO FORMA)    (PRO FORMA)   (PRO FORMA)   (ACTUAL)
                                               -------------  -------------  -------------  -----------  -----------
<S>                                            <C>            <C>            <C>            <C>          <C>
Net sales....................................        100.0%         100.0%         100.0%        100.0%       100.0%
Cost of goods sold...........................         29.8           28.8           29.1          31.0         30.1
                                                     -----          -----          -----    -----------       -----
Gross profit.................................         70.2           71.2           70.9          69.0         69.9
Operating expenses:..........................
  Research and development...................          2.6            2.3            1.9           2.0          2.0
  Selling....................................         21.8           22.4           20.7          19.5         20.7
  Shipping and warehousing...................          2.5            2.6            2.7           2.7          2.9
  General and administrative.................          8.6            7.8            7.6           7.1          8.1
                                                     -----          -----          -----    -----------       -----
    Total operating expenses.................         35.5           35.1           32.9          31.3         33.7
                                                     -----          -----          -----    -----------       -----
Operating income.............................         34.7           36.1           38.0          37.7         36.2
Interest expense (income), net...............          0.1            0.2            0.2           0.1        (0.4)
                                                     -----          -----          -----    -----------       -----
Income before provision for income taxes.....         34.6           35.9           37.8          37.6         36.6
Provision for income taxes...................         13.8           14.4           14.9          15.0         14.1
                                                     -----          -----          -----    -----------       -----
Net income...................................         20.8%          21.5%          22.9%         22.6%        22.5%
                                                     -----          -----          -----    -----------       -----
                                                     -----          -----          -----    -----------       -----
</TABLE>
    
 
   
    The  Company's  sales before  discounts for  sunglasses were  $82.7 million,
$110.6 million and $158.2  million for the years  ended December 31, 1993,  1994
and 1995, respectively, and $32.9 million and $47.6 million for the three months
ended March 31, 1995 and 1996, respectively. Sunglass unit sales were 2,167,966,
2,685,972  and 3,465,817 for the  years ended December 31,  1993, 1994 and 1995,
respectively, and 718,740 and 990,353 for the three months ended March 31,  1995
and 1996, respectively.
    
 
   
    The  Company's products are currently sold  in over 65 countries outside the
United States. In most of Europe, marketing and distribution is handled directly
by the Company's Oakley Europe subsidiary, located near Paris, France, which  is
staffed by approximately 65 employees who perform sports marketing, advertising,
telemarketing,   shipping  and  accounting  functions.   Oakley  Europe  has  an
independent sales force in all major European markets except the United Kingdom,
Switzerland and Austria. In 1995, the Company established a subsidiary in Mexico
City ("Oakley Mexico")  which acquired  the Company's  exclusive distributor  in
Mexico  and began selling to that market on a direct basis near the end of 1995.
In those parts  of the world  not serviced  by Oakley Europe  or Oakley  Mexico,
Oakley's  products are sold through distributors with local expertise which sell
Oakley products either exclusively or with complementary, noncompeting products.
Because the Company  sells its products  at lower prices  in countries in  which
sales  are  made  through distributors,  on  a unit  basis,  international sales
represent a higher  percentage of  total sales than  on a  dollar volume  basis.
Approximately  33.3% and 37.4% of the  Company's net sales were in international
markets in 1995 and the three  months ended March 31, 1996, respectively.  Sales
by  Oakley Europe accounted  for approximately 11.9% and  15.9% of the Company's
net sales in 1995 and the three months ended March 31, 1996, respectively.
    
 
                                       18
<PAGE>
    Since mid-1994,  the  Company's  international sales  have  increased  at  a
significant  rate as a result of  the Company's increased focus on opportunities
in  international   markets.  The   following  table   compares  the   Company's
international and domestic sales for the periods indicated:
 
   
<TABLE>
<CAPTION>
                                                                                      THREE MONTHS ENDED
                                                      YEAR ENDED DECEMBER 31,             MARCH 31,
                                                 ---------------------------------  ----------------------
                                                   1993        1994        1995        1995        1996
                                                 ---------  ----------  ----------  ----------  ----------
<S>                                              <C>        <C>         <C>         <C>         <C>
                                                                      (IN THOUSANDS)
Domestic.......................................  $  72,783  $   90,565  $  115,202  $   26,044  $   30,470
International..................................     19,931      33,387      57,550      10,571      18,236
                                                 ---------  ----------  ----------  ----------  ----------
                                                 $  92,714  $  123,952  $  172,752  $   36,615  $   48,706
                                                 ---------  ----------  ----------  ----------  ----------
                                                 ---------  ----------  ----------  ----------  ----------
</TABLE>
    
 
   
    THREE MONTHS ENDED MARCH 31, 1996 COMPARED TO THREE MONTHS ENDED MARCH 31,
1995
    
 
   
    NET  SALES.  Net sales increased to $48.7 million for the three months ended
March 31, 1996 from $36.6 million for the three months ended March 31, 1995,  an
increase of $12.1 million, or 33.1%. This increase was principally the result of
substantially  higher sales  in the 1996  period for the  EYE JACKET sunglasses,
sales from TRENCHCOAT sunglasses (introduced in late 1995) and significant sales
increases of  WIRES. These  increases were  partially offset  by moderate  sales
decreases  in M FRAMES  and ZEROS sunglasses and  significant sales decreases in
FROGSKINS, the Company's most mature product offering. The decline in  FROGSKINS
sales  was  attributable in  part to  a 50%  reduction in  the number  of models
offered. The Company's international sales grew 71.7% to $18.2 million, or 37.4%
of net sales, in the 1996 period from  $10.6 million, or 29.0% of net sales,  in
the   comparable  1995  period.  This  increase  was  principally  a  result  of
substantially increased sales in the  continental European markets in which  the
Company  sells on a direct basis and higher sales to distributors in most of the
Company's other foreign markets.
    
 
   
    GROSS PROFIT.  Gross profit increased to $34.1 million for the three  months
ended  March 31, 1996  from $25.3 million  for the three  months ended March 31,
1995, an increase of $8.8 million, or 34.8%. As a percentage of net sales, gross
profit increased to 69.9% in the 1996 period from 69.0% in the 1995 period as  a
result  of a lower lens  reject rate, a higher  average selling price (resulting
from a shift  in product mix  and higher international  prices), a reduction  in
inventory  shrinkage, better margins in  the Company's direct European operation
and greater manufacturing throughput, partially offset by slightly higher prices
on raw  materials, increases  in sales  to international  distributors at  lower
margins and higher sales returns and discounts as a percentage of sales.
    
 
   
    OPERATING  EXPENSES.  Operating expenses decreased  to $16.4 million for the
three months ended March 31, 1996 from $18.8 million for the three months  ended
March  31, 1995,  a decrease of  $2.4 million. This  decrease resulted primarily
from the reduction in the level  of bonuses payable since the Company's  initial
public  offering  in August  1995.  On a  pro  forma basis  as  discussed above,
operating expenses increased  to $16.4  million in  the 1996  period from  $11.5
million  in the  1995 period,  an increase  of $4.9  million, or  42.6%. Selling
expenses increased $3.0 million  in the 1996 period  principally as a result  of
additional personnel in sports marketing, advertising and sales, higher warranty
costs  and higher depreciation on the Company's store displays, partially offset
by, as a percentage of sales,  lower sports marketing and advertising  expenses,
lower  trade show expenses and lower professional fees. Warranty expense in 1996
benefited from the initiation  in mid-year 1995 of  a $9.39 warranty  processing
charge per unit, which contributed offsetting income of $0.2 million in the 1996
period.  Shipping expenses  increased $0.4  million in  the 1996  period to $1.4
million from $1.0  million in the  1995 period.  As a percentage  of net  sales,
shipping  expenses increased to  2.9% in the  1996 period from  2.7% in the 1995
period as  a  result of  significantly  higher  average shipping  costs  in  the
Company's direct European operations, partially offset by lower average shipping
costs  in domestic markets.  General and administrative  expenses increased $1.3
million in  the 1996  period  from the  1995 period  as  the Company  added  the
personnel  and  infrastructure necessary  to  respond to  its  growth, including
increased salaries, insurance and other expenses associated with being a  public
company,  partially offset by lower professional  fees. In addition, general and
administrative expenses increased as a result of a
    
 
                                       19
<PAGE>
   
significant investment in management information systems, both in personnel  and
hardware/software.  As  a percentage  of net  sales, general  and administrative
expenses increased to 8.1% of net sales in the 1996 period from 7.1% in the 1995
period.
    
 
   
    OPERATING INCOME.  The Company's operating income grew to $17.7 million  for
the  three months ended  March 31, 1996  from $6.4 million  for the three months
ended March 31,  1995, an increase  of $11.3 million.  On a pro  forma basis  as
discussed above, operating income increased to $17.7 million for the 1996 period
from  $13.8 million for the comparable 1995 period, an increase of $3.9 million,
or 28.3%. This increase was  a result of the Company's  net sales growth and  an
improvement  in its gross margin, partially  offset by higher operating expenses
as a percentage of net sales.
    
 
   
    INTEREST EXPENSE,  NET.   The Company  had interest  expense of  $3,000  and
interest  income  of $192,000  for the  three  months ended  March 31,  1996, as
compared with interest expense of $36,000 and interest income of $6,000 for  the
comparable 1995 period.
    
 
   
    INCOME  TAXES.  Prior to August 14, 1995, Oakley, Inc. elected to be treated
as an  S  corporation  under  the  provisions  of  the  Internal  Revenue  Code.
Accordingly,  the provisions for income taxes for the periods through August 14,
1995  are  computed  by  applying  the  California  franchise  tax  rate  for  S
corporations  of 1.5% to  Oakley, Inc.'s pretax earnings  plus the foreign taxes
related to Oakley Europe. Effective August 14, 1995, the Company converted to  a
C corporation and became subject to regular Federal and state income taxes on an
ongoing basis. As a result, the Company recorded $1.6 million of deferred income
tax assets on August 14, 1995. The Company recorded a provision for income taxes
of  $6.9 million for the three months ended  March 31, 1996, as compared to $0.3
million for the comparable 1995 period. On a pro forma basis as discussed above,
the Company's provision for income taxes was $5.5 million for the 1995 period.
    
 
   
    NET INCOME.   The Company's net  income increased to  $11.0 million for  the
three  months ended March 31, 1996 from  $6.1 million for the three months ended
March 31, 1995, an increase of $4.9  million. On a pro forma basis as  discussed
above,  net income  increased to  $11.0 million  for the  1996 period  from $8.3
million for the 1995 period, an increase of $2.7 million, or 32.5%.
    
 
    YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994
 
    NET SALES.    Net sales  increased  to $172.8  million  for the  year  ended
December  31, 1995 from $124.0 million for  the year ended December 31, 1994, an
increase of $48.8 million, or 39.4%. This increase was principally the result of
substantial sales in 1995 for the  EYE JACKET sunglasses, which were  introduced
by  the Company in December  1994, significant sales increases  in 1995 of WIRES
and ZEROS and moderate  sales increases of M  FRAME sunglasses. These  increases
were  partially  offset by  significant sales  decreases  in the  Company's most
mature  product  offerings,  BLADES  and  RAZOR  BLADE  sunglasses,  which  were
discontinued  by the Company  in 1996, as  well as significant  decreases in the
lower-priced FROGSKINS, and  the withdrawal  of the Company's  SUB ZERO  product
line  in January 1995. The decline in  sales of BLADE and RAZOR BLADE sunglasses
was attributable principally to a 50% reduction for 1995 in the number of models
offered  and  increased  sales  of  M  FRAME  sunglasses,  which  represent   an
advancement  of the Company's single-lens sports  sunglasses. This change in the
Company's product mix contributed to an  increase of 10.8% in the total  average
selling  price of  sunglasses in  1995 on  unit growth  of 29.0%.  The Company's
international sales grew 72.5% to $57.6 million, or 33.3% of net sales, in  1995
from  $33.4 million, or 26.9% of net sales,  in 1994, principally as a result of
increased sales in the continental European  markets in which the Company  sells
on  a  direct basis  and higher  sales  to distributors  in the  Company's other
foreign markets.
 
    GROSS PROFIT.  Gross profit increased  to $122.5 million for the year  ended
December  31, 1995 from $88.2  million for the year  ended December 31, 1994, an
increase of $34.3 million, or 38.9%. As a percentage of net sales, gross  profit
decreased  slightly to 70.9% in 1995 from 71.2% in 1994, principally as a result
of higher production  costs resulting from  multiple-shift seven-day  continuous
production  through most  of 1995,  increased prices  for uncoated  lens blanks,
increased inventory shrinkage  and increased net  sales to foreign  distributors
which  yield lower margins to the Company, partially offset by higher margins on
sales by Oakley  Europe as a  result of higher  selling prices (translated  into
dollars) due to favorable currency fluctuations, an improvement in the Company's
lens   reject   rate   and   a   shift  in   product   mix   to   higher  margin
 
                                       20
<PAGE>
items. In addition, as part of  the Company's continuing efforts to protect  its
brand  image, the Company purchased its products from two discount retail chains
in the United  States to which  such products  were diverted. As  a result,  the
Company  recorded returns of $2.1  million for the year  ended December 31, 1995
for the costs incurred in connection with such purchases.
 
    OPERATING EXPENSES.  Operating expenses  decreased to $69.2 million for  the
year  ended December 31, 1995 from $74.2 million for the year ended December 31,
1994, a decrease  of $5.0  million. On  a pro  forma basis  as discussed  above,
operating  expenses would  have increased  to $56.9  million in  1995 from $43.5
million in  1994, an  increase  of $13.4  million,  or 30.8%.  Selling  expenses
increased  $8.1  million  in  1995  principally  as  a  result  of  salaries and
commissions directly associated  with higher sales  levels, increases in  sports
marketing  and advertising expenditures  and higher depreciation  from new store
displays. As a percentage of net sales, selling expenses decreased from 22.4% in
1994 to  20.7%  in  1995  because sports  marketing  and  advertising  expenses,
warranty  expense, trade show expenses and commissions grew more slowly than net
sales. Warranty expense in 1995 benefited  from the initiation in mid-year of  a
$9.39  warranty processing charge per  unit, which contributed offsetting income
of $0.6 million. General and  administrative expenses increased $3.4 million  in
1995 as the Company added the personnel and infrastructure necessary in response
to  its growth, including increased insurance and other expenses associated with
being a public company. As a percentage of net sales, general and administrative
expenses decreased to 7.6% for 1995 from 7.8% for 1994.
 
    OPERATING INCOME.  The Company's operating income grew to $53.3 million  for
the  year ended December 31, 1995 from $14.0 million for the year ended December
31, 1994, an increase of $39.3 million. On a pro forma basis as discussed above,
operating income  would have  increased to  $65.6 million  for 1995  from  $44.7
million  for 1994, an increase of $20.9 million, or 46.8%. This increase was the
result of the Company's net sales  growth and a reduction of operating  expenses
as  a percentage of net sales, partially offset by a slight decline in the gross
profit margin.
 
    INTEREST EXPENSE, NET.  The Company had interest expense of $0.6 million and
interest income of $0.3 million for  1995, as compared with interest expense  of
$0.4 million and interest income of $0.2 million for 1994.
 
    INCOME  TAXES.  Prior to August 14, 1995, Oakley elected to be treated as an
S corporation under the  provisions of the  Internal Revenue Code.  Accordingly,
the  provisions for  income taxes  for the periods  through August  14, 1995 are
computed by applying  the California franchise  tax rate for  S corporations  of
1.5%  to  Oakley's pretax  earnings, plus  the foreign  taxes related  to Oakley
Europe. Effective August 14, 1995, the Company converted to a C corporation  and
became subject to regular Federal and state income taxes on an ongoing basis. As
a  result, the Company  recorded $1.6 million  of deferred income  tax assets on
August 14, 1995. The Company has recorded  a provision for income taxes of  $7.8
million for the year ended December 31, 1995 and $0.3 million for 1994. On a pro
forma  basis as discussed above, the  Company's provision for income taxes would
have been  $25.7 million  for 1995  and $17.9  million for  1994. The  Company's
consolidated  effective tax rate as  a C corporation for  the period from August
14, 1995 to December 31, 1995 was 38.6%.
 
    NET INCOME.   The Company's net  income increased to  $45.2 million for  the
year  ended December 31, 1995 from $13.5 million for the year ended December 31,
1994, an increase of $31.7 million. On a pro forma basis, net income would  have
increased  to $39.6 million for 1995 from $26.6 million for 1994, an increase of
$13.0 million, or 48.9%.
 
    YEAR ENDED DECEMBER 31, 1994 COMPARED TO YEAR ENDED DECEMBER 31, 1993
 
    NET SALES.  Net sales increased to $124.0 million in 1994 from $92.7 million
in 1993, an increase of $31.3  million, or 33.8%. This increase was  principally
the  result of sales of $28.6 million in  1994 for the ZERO and WIRE sunglasses,
which were introduced  by the Company  in the fourth  quarter of 1993,  together
with  significant sales  increases of  M FRAME  sunglasses, modest  increases in
goggle sales,  partially offset  by a  significant sales  decrease in  the  1994
period  of SUB  ZERO sunglasses  and moderate sales  declines for  the BLADE and
RAZOR BLADE  sunglasses,  which  represent  two of  the  Company's  most  mature
products. The Company
 
                                       21
<PAGE>
attributes  the decrease in SUB ZERO sales to the success of its newer products,
particularly the ZEROS line. As a result, in January 1995, the Company  withdrew
its  SUB  ZERO product  line and  introduced  several new  ZEROS, some  of which
represent updated versions of the SUB  ZEROS. Net sales of goggles increased  to
$8.8  million in 1994 from $5.9 million in 1993. Net sales to sunglass specialty
retailers and  optical stores  in the  United States  represented  approximately
49.6%  of domestic net sales in 1994,  compared with 35.3% of domestic net sales
in 1993. The Company's international sales grew 67.8% to $33.4 million, or 26.9%
of net  sales, in  1994 from  $19.9 million,  or 21.5%  of net  sales, in  1993,
principally  as a result of an increase  in sales by Oakley Europe and increased
sales to  distributors in  most of  Oakley's other  foreign markets,  especially
Australia and Canada.
 
    GROSS  PROFIT.  Gross profit  increased to $88.2 million  in 1994 from $65.0
million in 1993, an  increase of $23.2  million. As a  percentage of net  sales,
gross  profit rose to 71.2% in 1994 from  70.2% in 1993, principally as a result
of a $2.4 million write-off in the 1993 period for certain inventory,  including
clothing,  accessories  and  discontinued  colors and  older  models  of eyewear
products. To  preserve its  brand  image, the  Company  elected to  destroy  its
inventory  of these eyewear  products rather than  sell them at  a discount. The
Company chose in 1993 to dispose of certain excess clothing inventory. While the
Company does sell limited clothing  and accessories that complement its  eyewear
products  (sales of these products have  historically constituted less than 3.0%
of total  net sales),  management's  philosophy is  to  maintain such  sales  at
minimal  levels. Excluding the effect  of the 1993 write-off,  gross profit as a
percentage of net  sales would have  been 72.7%  in 1993. The  decline in  gross
profit  as  a percentage  of net  sales in  1994 was  attributable, in  part, to
increased sales to Sunglass Hut, which receives a volume discount, and increased
international sales through distributors.  Gross profit as  a percentage of  net
sales  also decreased slightly  in 1994 as  a result of  the higher overtime and
other labor costs discussed above, as the Company increased production hours  in
mid-1994 in an attempt to reduce the level of backorders.
 
    OPERATING  EXPENSES.  Operating expenses increased  to $74.2 million in 1994
from $51.3 million  in 1993,  an increase of  $22.9 million.  This increase  was
primarily due to an increase in 1994 of $12.6 million in officer bonuses paid to
the  two principal executive officers (which include amounts to pay taxes on the
Company's income) and  increases in other  operating expenses commensurate  with
the  Company's  growth as  further  discussed below.  On  a pro  forma  basis as
discussed above, operating  expenses would  have increased to  $43.5 million  in
1994 from $32.9 million in 1993, an increase of $10.6 million, or 32.2%. Selling
expenses  increased $7.5 million in  1994 from 1993, principally  as a result of
increased sales and a  $1.7 million increase in  the Company's warranty  expense
due  to an increase in its warranty reserve. General and administrative expenses
increased $1.8 million in 1994 from 1993 resulting primarily from an increase in
professional and consulting  fees incurred  during 1994  for proposed  financing
transactions that the Company chose not to pursue.
 
    OPERATING  INCOME.  The Company's operating income grew to $14.0 million for
the year ended December 31, 1994 from $13.7 million for the year ended  December
31,  1993, an increase of $0.3 million. On a pro forma basis as discussed above,
operating income  would have  increased to  $44.7 million  for 1994  from  $32.1
million  for 1993, an increase of $12.6 million, or 39.3%. This increase was the
result of the Company's sales growth, improvement in its gross profit margin and
a slight reduction in  its operating expenses  as a percentage  of net sales  in
1994.
 
    INTEREST EXPENSE, NET.  The Company had interest expense of $0.4 million and
interest  income  of $0.2  million  for the  year  ended December  31,  1994, as
compared with  interest expense  of $0.4  million and  interest income  of  $0.4
million for the year ended December 31, 1993.
 
    INCOME  TAXES.  The Company's income taxes, which represent California state
franchise taxes and foreign  taxes accrued by Oakley  Europe, were $0.3  million
and  $0.3 million in 1994  and 1993, respectively. On  a pro forma basis, income
taxes would have been $17.9 million in 1994 and $12.8 million in 1993.
 
    NET INCOME.   The Company's net  income increased to  $13.5 million in  1994
from  $13.3 million in 1993, an increase of  $0.2 million. On a pro forma basis,
net income would have increased to $26.6  million in 1994 from $19.2 million  in
1993, an increase of $7.4 million, or 38.5%.
 
                                       22
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES
 
   
    The  Company historically has  financed its operations  almost entirely with
cash flow  generated  from operations.  Cash  provided by  operating  activities
totaled  $15.7 million, $24.8 million, $28.6 million and $12.2 million for 1993,
1994, 1995 and the  three months ended  March 31, 1996,  respectively. On a  pro
forma basis as described above, cash provided by operating activities would have
been  $26.3 million and $35.1 million for  the years ended December 31, 1995 and
1994, respectively.  At  March 31,  1996,  working capital  was  $47.1  million.
Working  capital may  vary from  time to  time as  a result  of seasonality, new
product introductions, capital expenditures,  including purchases of  equipment,
and  changes in  inventory levels. To  supplement cash flow  from operations, if
necessary, the Company maintains an  $18.0 million revolving credit facility  to
be  used for general working capital  purposes. The credit agreement relating to
such facility contains  typical covenants  with respect  to the  conduct of  the
Company's  business and requires the maintenance of various financial levels and
ratios. At March  31, 1996,  there was  no balance  outstanding on  the line  of
credit.  The Company believes that available cash, cash flow from operations and
available borrowings  will be  sufficient to  meet operating  needs and  capital
expenditures,   including   the   cost  of   constructing   the   Company's  new
headquarters/manufacturing facility, for the foreseeable future.
    
 
   
    Capital expenditures (other than for  the construction of the Company's  new
facility)  for the  year ended  December 31, 1995  totaled $19.9  million as the
Company accelerated  some  capital  spending in  order  to  increase  production
capacity.  The  Company anticipates  that capital  expenditures (other  than for
construction of  the  Company's new  facility)  will total  approximately  $16.5
million   for  1996,  including  approximately  $4.5  million  relating  to  the
development and production of the X METAL line. Capital expenditures (other than
for the construction of the Company's  new facility) for the three months  ended
March  31, 1996 totaled $4.8 million. In  April 1995, the Company purchased land
for $8.2 million on which it is constructing a larger headquarters/manufacturing
facility. The Company currently estimates that  the cost to construct and  equip
such  facility will  be approximately $32.0  million, of which  $5.1 million was
spent in 1995  and $1.9  million was  spent in the  first quarter  of 1996.  The
remainder  is expected to be  spent by late 1996 or  early 1997 when the Company
expects to relocate to such facility.
    
 
    The Company completed  its initial  public offering of  3,300,000 shares  of
common  stock in August 1995.  Net proceeds to the Company  from the sale of its
common stock  were $69.1  million, after  deducting underwriting  discounts  and
commissions  and  offering expenses.  Proceeds from  the  offering were  used to
prepay debt totaling $35.0 million and make payments on the S Distribution Notes
totaling $19.3 million; the remaining  proceeds were used for general  corporate
purposes,  including  capital  expenditures  for  the  construction  of  the new
headquarters/manufacturing facility.
 
   
    Prior to the Company's initial public offering, as a result of the Company's
treatment as an  S Corporation for  Federal and state  income tax purposes,  the
Company  historically provided  its shareholders with  funds for  the payment of
income taxes on the earnings of the  Company which were included in the  taxable
income of the shareholders. In addition, the Company historically paid dividends
to  shareholders to provide them with a  return on their investment. The Company
paid dividends of $55.0 million, $13.4 million and $8.8 million during the years
1995, 1994 and 1993, respectively. Upon  the consummation of such offering,  the
Company's  S  corporation status  was terminated.  In  August 1995,  the Company
declared a distribution of its previously undistributed S corporation  earnings,
which was paid through the distribution of aircraft and notes. The actual amount
of  the S Distribution Notes was $19.3 million,  all of which had been repaid by
March 31, 1996. See "Corporate History  and Reorganization" and "Price Range  of
Common Stock and Dividend Policy."
    
 
   
    As  part of  the Company's  management of  its working  capital, the Company
performs most  customer  credit  functions internally,  including  extension  of
credit  and collections. The Company's bad  debt write-offs were less than 0.25%
of net sales for each of the year  ended December 31, 1995 and the three  months
ended March 31, 1996.
    
 
                                       23
<PAGE>
SEASONALITY
 
    The  following table  sets forth  certain unaudited  quarterly data  for the
periods shown:
 
   
<TABLE>
<CAPTION>
                                                   1994                                        1995                       1996
                                ------------------------------------------  ------------------------------------------  ---------
                                 MAR. 31    JUNE 30   SEPT. 30    DEC. 31    MAR. 31    JUNE 30   SEPT. 30    DEC. 31    MAR. 31
                                ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                                                         (IN THOUSANDS)
<S>                             <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>
Net sales.....................  $  26,175  $  33,973  $  32,591  $  31,213  $  36,615  $  45,686  $  47,499  $  42,952  $  48,706
Gross profit..................     19,039     25,429     22,461     21,309     25,259     34,091     33,359     29,748     34,064
</TABLE>
    
 
    Historically, the Company's  sales, in  the aggregate,  generally have  been
higher  in the period from March to  September, the period during which sunglass
use is typically highest.  As a result, operating  income is typically lower  in
the first and fourth quarters as fixed operating costs are spread over generally
lower sales volume. In anticipation of seasonal increases in demand, the Company
typically  builds  inventories  in  the  fourth  quarter,  when  net  sales have
historically been lower. In addition, the Company's shipments of goggles,  which
generate gross margins at significantly lower levels than sunglasses, are lowest
in  the second quarter.  This seasonal trend contributes  to the Company's gross
margin in the  second quarter, which  historically has been  the highest of  the
year. Although the Company's business generally follows this seasonal trend, the
success  of the Company's products introduced  since late 1993 and the Company's
international expansion have mitigated the impact of seasonality.
 
BACKLOG
 
   
    Historically, the Company has generally shipped domestic orders (other  than
preseason  orders for  ski goggles  and orders  from certain  sunglass specialty
chains) within one day of receipt  and international orders within two weeks  of
receipt. The Company's backlog has increased since mid-1994, primarily due to an
increase in market demand. At March 31, 1996, the Company had a backlog of $18.7
million,  including  backorders  (merchandise  remaining  unshipped  beyond  its
scheduled shipping date)  of $1.8  million. See "Risk  Factors --  Manufacturing
Capacity  Constraints," "Business --  Properties" and "--  Liquidity and Capital
Resources."
    
 
                                       24
<PAGE>
                                    BUSINESS
 
INTRODUCTION
 
   
    Oakley is  an innovation-driven  designer, manufacturer  and distributor  of
high-performance sunglasses and goggles. The Company's principal strength is its
ability   to  develop  eyewear  which  combines  unique  styling  with  patented
technology to provide superior optical performance  and comfort. As a result  of
its  focus on innovations for sports applications, Oakley believes it has become
the established leader  in the sports  segment of the  sunglass market, and  its
products  are worn by a variety of  athletes, such as skiers, cyclists, runners,
surfers, golfers, tennis and baseball players and motocross riders. In addition,
Oakley products have gained a loyal and growing following among consumers in the
larger nonsports, or recreational, segment  of the sunglass market. The  Company
believes it can expand its sales in the nonsports segment of the sunglass market
by  continuing to  introduce products  that emphasize  superior performance. The
Company's products  currently  include five  lines  of sunglasses  (including  M
FRAMES,  ZEROS, WIRES and JACKETS)  and three lines of  goggles. As derived from
industry sources, the Company estimates that in 1994 it held an approximate  13%
market  share of the $1.2 billion premium  segment (over $30 retail) of the U.S.
retail sunglass  market. For  the  year ended  December  31, 1995,  the  Company
generated net income, on a pro forma basis as described herein, of $39.6 million
on  net sales of $172.8 million. From 1992 through 1995, the Company's net sales
and net income,  on a pro  forma basis  as described herein,  have increased  at
compound annual growth rates of approximately 31.3% and 33.2%, respectively.
    
 
    The  key components of  the Company's operating  strategy are to distinguish
its products through technological  and design innovation  and to reinforce  the
Oakley  brand image through  creative marketing and  selective distribution. The
Company believes  it  has  one  of the  most  technologically  advanced  product
development  capabilities  in  the  sunglass  industry.  Using  state-of-the-art
technology, including  a  three-dimensional  CAD-CAM  system  and  liquid  laser
prototyping,  Oakley has  dramatically shortened  its product  development cycle
and, as a  result, is  capable of  introducing a  new product  line within  four
months of its initial concept. In addition to controlling all aspects of product
development,  the  Company  also  produces  components  and  performs  processes
in-house  that  contribute  significantly   to  gross  profit  margin,   provide
protection   against  piracy  of  the   Company's  proprietary  information  and
processes, and enable the Company to manufacture products in accordance with its
strict quality control  standards. When subjected  to industrial standard  tests
for  optical  quality,  as  established  by  ANSI,  Oakley's  sports-application
sunglasses featuring its patented polaric  ellipsoid lens geometry (including  M
FRAMES  and ZEROS)  have demonstrated  superior optical  clarity as  compared to
similar products of its principal competitors.
 
    To promote consumer  awareness of its  technological and design  innovation,
the  Company  has  developed  an  effective  marketing  approach  that  features
influential athletes  and eclectic,  informative  advertising which  combine  to
enhance  the Oakley image of high-performance, technologically advanced eyewear.
The Company distributes its products in the United States through  approximately
7,100  carefully selected accounts with approximately 10,100 locations comprised
primarily of optical stores, sunglass retailers and specialty sports stores.  In
an  effort to  preserve and  enhance Oakley's  brand image,  the Company stopped
soliciting new customer accounts in the United States, with limited  exceptions,
in November 1989. The Company's current level of distribution, with the addition
of  key niche  retailers, is expected  to be capable  of accommodating expanding
sales while maintaining  the discoverability  of Oakley  products by  consumers.
This distribution philosophy provides retailers with a degree of exclusivity for
Oakley  products which has increased brand loyalty, improved retailer margins on
Oakley products and encouraged retailers to display Oakley products in prominent
shelf space  and  make timely  payments.  In  addition, the  Company  sells  its
products  in over 65 countries outside the United States. In 1995, international
sales accounted for approximately 33.3% of the Company's total net sales.
 
    Oakley was started in 1975 by Mr. Jannard. The success of its first  product
line,  handgrips for motocross  motorcycles, led the Company  to expand into the
design and manufacture of  motocross goggles. The first  goggle was released  in
1980.  The  prominently  displayed OAKLEY  name  on the  goggles  quickly gained
recognition and helped establish Oakley's reputation for functional quality  and
unique form. By 1984, using the
 
                                       25
<PAGE>
knowledge  gained in designing, manufacturing and marketing goggles, the Company
produced its first  high-performance sunglass,  the EYESHADES.  Since then,  the
Company has introduced nine new sunglass lines, including M FRAMES, ZEROS, WIRES
and JACKETS.
 
OPERATING STRATEGY
 
    The Company's goal is to become the premier manufacturer of high-performance
eyewear  in the  world. Each element  of the Company's  operating strategy, from
design and manufacturing to marketing and distribution, is designed to  control,
protect  and  enhance the  Oakley  brand image.  Key  elements of  the Company's
operating strategy include the following:
 
- -  DEVELOP HIGH  QUALITY,  INNOVATIVE  PRODUCTS.   Oakley  intends  to  continue
   developing  products that incorporate superior optical performance and unique
   styling, factors  which differentiate  Oakley's products  from those  of  its
   competitors and increase brand recognition among consumers.
 
- -  FOCUS  ON SELECTIVE DISTRIBUTION.   Oakley maintains  strict control over the
   distribution of its products to avoid overexposure of the brand and  maintain
   discoverability.  The Company  sells its products  through carefully selected
   retailers that are routinely  assessed to ensure  they conform with  Oakley's
   standards.  The  Company  believes  its  selective  distribution  policy  has
   promoted a high degree  of loyalty from retailers  and a stable retail  price
   environment,   while   increasing   Oakley's  control   over   diversion  and
   counterfeiting of its products.
 
- -  UTILIZE A  DISTINCTIVE MARKETING  APPROACH.   The Company  believes that  the
   superior technology and performance of Oakley products are quickly recognized
   by  serious athletes. For  this reason, the  Company's marketing efforts rely
   primarily on the  "editorial" endorsement  of influential  athletes, some  of
   whom have formal arrangements with the Company. The Company believes that the
   use  of Oakley  products by  this core  group of  athletes increases consumer
   awareness of the performance features  of the Company's products and  overall
   brand  recognition. The Company  supports its sports  marketing with eclectic
   print advertising which features this group  of athletes and often serves  to
   educate consumers on the health and performance benefits of its products. The
   Company also intends to continue its selective use of television advertising.
 
- -  CONTINUE  STRATEGIC MANUFACTURING.   With  its state-of-the-art manufacturing
   equipment, Oakley produces  components and performs  processes in-house  that
   contribute  significantly  to  its gross  profit  margin,  provide protection
   against piracy of  the Company's proprietary  information and processes,  and
   enable  the Company  to manufacture  products in  accordance with  its strict
   quality control standards.
 
- -  AGGRESSIVELY PROTECT ITS INTELLECTUAL PROPERTY RIGHTS.  Oakley will  continue
   to  rely on patent, trademark, trade secret, unfair competition and copyright
   law to  protect its  rights to  certain aspects  of its  products,  including
   product   designs,  proprietary  manufacturing  processes  and  technologies,
   product research and concepts and recognized trademarks and trade dress.  The
   Company  believes that it  has developed a strong  reputation in the sunglass
   industry as a  vigorous defender  of its intellectual  property rights;  this
   reputation  acts  as  a  deterrent against  the  introduction  of potentially
   infringing products by its competitors and others.
 
GROWTH STRATEGY
 
    While protecting and enhancing its brand image, the Company has developed  a
growth  strategy which will allow it to  best capitalize on its long-term growth
opportunities. The principal elements  of the Company's  growth strategy are  as
follows:
 
   
- -  INCREASE  PRESENCE  IN THE  NONSPORTS SEGMENT  OF THE  SUNGLASS MARKET.   The
   Company believes  the  future  of  sunglass fashion  will  be  influenced  by
   technology  and an increased  awareness of optical quality.  As a result, the
   Company intends  to increase  its focus  on the  nonsports, or  recreational,
   segment  of the market. In  late 1993, Oakley targeted  this segment with the
   introduction of the E WIRE sunglass. The success of the E WIRE has  increased
   the acceptance and visibility of the Oakley brand name among consumers in the
   broader  recreational segment, which  is traditionally more fashion-oriented.
   In late 1994,  the Company  launched the  JACKETS line  of sunglasses,  which
   appeals  to both the recreational and sports  segments of the market. In late
   1995,  the  Company  launched   an  extension  of   the  JACKETS  line,   the
    
 
                                       26
<PAGE>
   TRENCHCOATS.  In 1996, the Company intends to introduce several sunglass line
   extensions and at least one  new line of sunglasses,  the X METALS, which  is
   expected  to attract  consumers from  the nonsports  segment of  the sunglass
   market.
 
- -  FOCUS  ON  INTERNATIONAL  EXPANSION.     The  Company  believes  that   wider
   international  distribution  also  represents a  significant  opportunity for
   expansion of Oakley's sales. The Company currently sells its products in over
   65 countries  outside  the  United  States,  but  believes  it  can  increase
   penetration  of its eyewear  in most of  its international markets, including
   the Pacific Rim, Europe and  Latin America. The Company's 1995  international
   net  sales increased 72.5%  from 1994 and represented  33.3% of the Company's
   net sales. To  improve the consistency  of its image  and operating  strategy
   worldwide,  Oakley  is  establishing closer  working  relationships  with its
   international distributors  and plans  to increase  its use  of direct  sales
   representatives in those locations where such an approach is advantageous. In
   1995,  the Company established a subsidiary in Mexico City which acquired the
   Company's exclusive distributor in Mexico and began selling to that market on
   a direct basis  at the  end of  1995. The  Company also  expects to  continue
   benefiting from the global expansion of its largest customer, Sunglass Hut.
 
- -  EXPAND  PRODUCT LINES  AND APPLICATIONS IN  THE SPORTS SEGMENT.   The Company
   will continue to  research, develop and  market new products  as well as  new
   applications  for  its existing  products  and technology  within  the sports
   segment of the sunglass market. In 1996, the Company has expanded its M FRAME
   and ZEROS lines to include models designed for specific sports. These  models
   incorporate   features  that   have  proven  superior   for  specific  sports
   applications and  utilize  sport-specific  packaging and  point  of  purchase
   materials  which feature Oakley athletes. Through effective use of marketing,
   the Company will continue  to educate consumers about  the benefits of  using
   its products in additional sports and activities.
 
INDUSTRY OVERVIEW
 
    According  to industry sources, total retail  sunglass sales in the domestic
sunglass market grew a total of 29.4% from $1.7 billion in 1989 to $2.2  billion
in  1994. The industry is  generally divided into two  principal segments -- the
under $30 market and the over  $30 premium market. The premium sunglass  market,
the  category in which the Company competes,  showed an increase in retail sales
of a total of  45.3% from $825.6 million  in 1989 to $1.2  billion in 1994.  The
average  retail price  per unit  for premium  eyewear has  increased during such
period, contributing significantly to the overall growth of the segment.
 
    Management believes  that  consumer  willingness to  pay  more  for  premium
eyewear  results from increased awareness of health concerns supporting the need
for quality eye protection,  increased demand for  specialized sunglasses to  be
used  as  equipment  in  different  sports  and  activities  and  growing  brand
awareness. The Company has sought to  capitalize on these trends by focusing  on
certain  sports, including skiing, golf and  cycling, in which participants tend
to spend a significant amount of disposable income on equipment and accessories,
and by educating consumers of all  types on the superior optical performance  of
Oakley eyewear.
 
PRODUCT DESIGN AND DEVELOPMENT
 
    BACKGROUND
 
    The  emergence of Oakley's products and their increasing sales are partially
a result of changing technologies in eyewear.  In the late 1970s, glass was  the
preferred  lens substrate,  as it  offered the  best optical  properties and was
scratch-resistant. At that time, polycarbonate material was lighter and stronger
than  glass,  but  was   less  desirable  in  terms   of  optical  clarity   and
scratch-resistance.  Over the  last 20  years, higher  quality material  and new
designs and  molding processes,  combined with  hard-coating technologies,  have
made  polycarbonate lenses  competitive or superior  to glass  lenses in optical
clarity and impact-resistance and have  improved the scratch-resistance of  such
lenses. Oakley was the first manufacturer to focus on single-arc lens sunglasses
and  has identified, researched  and patented what the  Company believes are the
three most  desirable lens  geometries  used in  the manufacture  of  single-arc
lenses.  See "--  Products." In  addition, because  polycarbonate lenses  can be
molded, they can be contoured to provide better coverage and protection from the
sun, making  polycarbonate lenses  the preferred  choice for  use in  sports  or
extended
 
                                       27
<PAGE>
wear.  All  Oakley  PLUTONITE  lenses are  composed  of  a  specially formulated
polycarbonate and screen  out 100%  of all  ultraviolet and  harmful blue  light
rays.  The lenses are also both  substantially lighter and more impact-resistant
than glass lenses.
 
    INDUSTRIAL STANDARDS
 
    The Company subjects its eyewear to  a series of industrial standard  tests,
known   as  "Z87.1,"  established  by  ANSI  and  conducted  by  an  independent
laboratory. The Company also conducts such ANSI tests in its own facilities on a
regular basis.  When subjected  to  ANSI's test  for optical  quality,  Oakley's
sports-application  sunglasses  featuring  its patented  polaric  ellipsoid lens
geometry (including  M  FRAMES and  ZEROS)  have demonstrated  superior  optical
clarity as compared to similar products of its principal competitors.
 
    Industrial  Standard  ANSI Z87.1  includes tests  of sunglasses  for optical
quality, high velocity impact and high  mass impact. The components of the  ANSI
test  for optical  quality performed  on the  Company's sunglasses  include: (i)
prismatic power, (ii)  refractive power  and astigmatism,  (iii) definition  and
(iv)  prism  imbalance.  The  test  for  prismatic  power  measures  the angular
deflection of light  rays passing  through a  sample lens.  Refractive power  is
measured  by comparing the  difference between the  focal length of  an image as
viewed through a  sample lens  and the  focal length  of the  image without  the
sample  lens; in effect, the  test gauges the level  of magnification induced by
the lens. The test for astigmatism  measures the difference in refractive  power
in  one meridian from that in another meridian. The definition test measures how
well a given  image is  resolved through  the sample  lens. The  test for  prism
imbalance  measures the difference in prismatic power between the right and left
sides of the sample lens.
 
    High velocity impact is measured by shooting 1/4" steel balls, at a speed of
150 feet per second, at  a sunglass placed on a  head form. Under the high  mass
impact  test,  eyewear must  be capable  of  resisting impact  from a  one pound
pointed projectile dropped from a height of approximately four feet.
 
    Oakley  believes  it  was  the  first  sunglass  company  to  utilize   ANSI
standardized  test results in its marketing  efforts to educate consumers on the
objective performance standards of its  products. The Company has developed  its
own  on-site lab which is  equipped to perform the  components of the ANSI Z87.1
test. The Company believes that having ready access to such a facility  provides
the  Company with  a competitive  advantage with respect  to the  testing of new
product prototypes that satisfy the Company's standards for optical clarity  and
durability.
 
    PRODUCT DESIGN AND DEVELOPMENT
 
    The  Company  believes it  has earned  a  reputation in  the industry  as an
innovator in the development of  new product styles and  in the use of  advanced
lens geometry and other performance-related enhancements. The Company's products
are designed through the cooperative efforts of the Company's 13-person in-house
design  staff.  In  formulating design  concepts  and product  ideas,  the staff
focuses on developing  products with demonstrable  improvements in  performance,
creating  breakaway designs, some of which  can be patent-protected, and finding
creative solutions  to  the  functional problems  of  active  sunglass  wearers.
Designers  utilize  state-of-the-art technology,  including  a three-dimensional
CAD-CAM system  and  liquid  laser  prototyping, to  create  a  fully  detailed,
wearable  prototype  within  20  hours. As  a  result,  Oakley  has dramatically
shortened its  product development  cycle by  facilitating rapid  iterations  of
working prototypes and components leading to a perfected model which can then be
used  directly  in  the preparation  of  a  mold. This  process  allows  for the
extensive testing and  perfecting of  a product,  before introducing  it to  the
public.  Through  the  use  of  such  technology,  the  Company  is  capable  of
introducing a  new product  line  within four  months  of initial  concept.  The
Company believes its design equipment is among the most technologically advanced
in the sunglass industry.
 
    The Company historically has limited the number of new product lines that it
introduces in a year in order to increase the exposure for each new product line
and   reduce  cannibalization  of  other   Oakley  products.  The  Company  also
deliberately withdraws slower-moving  products from the  market as new  products
with technological advancements are introduced. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations -- General." A smaller
product  line also  improves the  depth of  knowledge of  each of  the Company's
products   by   the   Company's   specialty   account   base.   Prior   to   any
 
                                       28
<PAGE>
formal  product introduction, the Company selectively releases information about
the new product  to the  market. This strategy  creates a  sense of  excitement,
exclusivity  and anticipation among athletes,  retailers and others awaiting the
arrival of the Company's new products.
 
    One of Oakley's most significant  developments has been the IRIDIUM  coating
on  the  PLUTONITE lens.  IRIDIUM  is a  metallic  oxide coating  that increases
contrast and color saturation, which enables  the wearer to perceive details  in
shadows  or low or bright light conditions. This coating has proven very popular
in demanding sports, such as skiing and cycling, and in high altitude use.  More
recently,  the distinctive  look of the  IRIDIUM-coated lens  has become popular
with  recreational  sunglass  wearers.  Another  hallmark  of  Oakley's  initial
sunglass products was their detachable and interchangeable components, including
lenses,   frames,  temples  and  nosepieces  in  different  colors  and  shapes.
Interchangeable components contribute to the  overall Oakley appeal by  allowing
consumers  to customize their sunglasses to  their personal tastes and to modify
them for specific conditions such as low and bright light.
 
    Oakley  has  obtained   patents  covering  a   number  of  its   proprietary
manufacturing  methods  and product  features, which  the Company  believes have
provided it with  significant competitive advantages.  Among the Company's  most
important   patents  and   proprietary  information   are  toroidal  single-lens
geometries and associated manufacturing processes  and certain of the  Company's
frame  components and materials. The  proprietary technology the Company employs
in its lens-cutting, etching and coating processes and the Company's significant
investment in specialized equipment,  together with certain exclusive  materials
used   in   production,  contribute   to  the   superior  optical   quality  and
impact-resistance of Oakley products. See "-- Intellectual Property."
 
   
    Oakley has developed sports-application sunglasses for the
prescription/corrective lens segment  of the  market in  its M  FRAME and  ZEROS
lines.  The  Company's  approach has  been  to develop  products  that integrate
prescription lenses  into Oakley's  current lens  geometry system.  The  polaric
ellipsoid lens substrate is used as a "chassis" to hold corrective lens implants
in  place.  Because of  the curvature  of  the Oakley  lens, Oakley  adjusts the
corrective implants by a computer model to modify the athlete's prescription  to
an  "as worn" position. This feature and the specialized equipment needed to cut
and edge the lenses, together with  Oakley's PLUTONITE lens material, allow  the
Company  to be  the exclusive provider  of these corrective  lenses. The Company
uses an  outside ophthalmic  laboratory to  grind the  corrective lenses.  These
products have enabled Oakley to attract several high profile athletes that would
not  otherwise have been  available to promote the  Company's brand. The Company
intends in mid-1996 to introduce a new model of WIRES that is more accommodating
for ophthalmic use and  intends, in connection with  this new model, to  develop
and introduce Oakley-branded ophthalmic lenses.
    
 
    The   Company's  historical  success  is   attributable,  in  part,  to  its
introduction of  products which  are perceived  to represent  an improvement  in
performance  over products available in the market. The Company's future success
will depend, in part, upon its  continued ability to develop and introduce  such
innovative  products. In 1996, the Company intends to introduce several sunglass
line extensions and  at least  one new  line of  sunglasses, the  X METALS.  The
product  line extensions include  two new JACKETS  -- the STRAIGHT  JACKET and a
sports-application JACKET, additional sports-specific M  FRAMES and ZEROS and  a
new model of WIRES.
 
   
    The  Company  believes  that these  new  products will  continue  to attract
additional consumers  from the  nonsports segment  of the  sunglass market.  The
Company  has invested  in metal  prototyping equipment  for use  in developing X
METALS and intends, in mid-1996,  to acquire a production facility  specifically
for  X METALS.  Production of  X METALS  will involve  proprietary manufacturing
processes and other technology for which multiple patents are currently pending.
The Company  anticipates that  it will  introduce this  new line  in late  1996,
although delays have been experienced in the past, and may be anticipated in the
future,  due to the complexity of the development, both in design and processes.
The success of any new  product line, including the  X METAL line, is  dependent
upon  various  factors, including  product demand,  production capacity  and the
availability of  raw  materials  and  critical  manufacturing  equipment.  Other
factors  and assumptions  not identified above  were also  involved in preparing
forward-looking information relating to  product development and  introductions,
including  that contained above.  The uncertainty associated  with all the above
    
 
                                       29
<PAGE>
factors, and any change in such  factors from the Company's expectations,  could
result  in cost increases, delays  or cancellation of such  new products and may
also cause actual results to differ materially from those projected.
 
    To take  advantage  of unique  opportunities,  the Company  may  manufacture
private  label or other sunglasses for other companies and intends to market and
sell sunglasses under brand names other than "Oakley." In addition, the  Company
has  licensed,  and  may  in  the  future  determine  to  further  license,  its
intellectual property rights to others in  the optical or other industries.  The
Company does not anticipate that any of such activities would be material to its
overall business for the foreseeable future.
 
   
    For information with respect to research and development expenditures during
the   1993,  1994,  1995  and  the  three  months  ended  March  31,  1996,  see
"Management's Discussion  and Analysis  of Financial  Condition and  Results  of
Operations."
    
 
PRODUCTS
 
    The  Company's  first optical  products,  introduced in  1980,  were goggles
developed for  the  ski  and  motorcycle industries.  From  the  perspective  of
"function  first," the Company  next introduced a  hybrid goggle/sunglass design
for cycling and skiing, which led  to other models for sport-specific uses.  The
Company  recognized that athletes in different  sports needed different types of
protection to ensure clear vision, adequate impact-resistance and deflection  of
wind,  snow and  other elements. The  Company successfully  expanded its product
line by educating the market about the  individual eyewear needs of a sport  and
marketing  glasses  perceived  to  be  useful  athletic  equipment.  All  of the
Company's sunglass lines utilize one  of two lens geometries: toroidal  (polaric
ellipsoid)  and spherical.  The toroidal lenses,  which have  a different radius
from the top to bottom than  from side to side and  are used in the Company's  M
FRAMES  and ZEROS, provide  superior optical clarity  and enhanced coverage and,
therefore, represent the Company's most advanced technology for demanding sports
applications. Spherical lenses, which have  a uniform radius in all  directions,
are  used  in  the  Company's  dual-lens  sunglasses,  the  JACKETS,  WIRES  and
FROGSKINS. The Company's spherical  lenses are corrected and  oriented so as  to
minimize  distortion in the  "as-worn" position, a  feature which differentiates
the Company's dual-lens sunglasses from those of its competitors. The  Company's
eyewear   is  popular  with   athletes  in  baseball,   golf,  tennis,  cycling,
motorcycling, skiing, volleyball, marine  sports, triathlons, running,  surfing,
snowboarding and other sports.
 
    The Company's current products are set forth below:
 
   
<TABLE>
<CAPTION>
                                      DATE          LENS          WHOLESALE        SUGGESTED RETAIL
                                   INTRODUCED     GEOMETRY          PRICE               PRICE
                                   -----------  ------------  ------------------  ------------------
<S>                                <C>          <C>           <C>                 <C>
SUNGLASSES
  FROGSKINS......................     1985       Spherical    $   20.00 -  27.50  $   40.00 -  55.00
  M FRAMES.......................   Late 1989     Toroidal        45.00 -  72.50      90.00 - 145.00
  ZEROS..........................   Late 1993     Toroidal        40.00 -  52.50      80.00 - 105.00
  WIRES..........................   Late 1993    Spherical        65.00 - 112.50     130.00 - 225.00
  JACKETS........................   Late 1994    Spherical        45.00 -  65.00      90.00 - 130.00
GOGGLES
  MOTOCROSS......................     1980           --            15.00 - 33.50      26.00 -  56.50
  SKI............................     1983           --            12.50 - 51.00      25.00 - 102.00
  H2O............................     1990           --            15.00 - 35.75      25.75 -  61.00
</TABLE>
    
 
    FROGSKINS.   Introduced  in 1985, the  FROGSKINS sunglass was  designed as a
more traditional "look good,  feel good" sunglass.  The PLUTONITE lens  material
provides  100% ultraviolet and blue light  protection in a traditional twin lens
frame. The earpieces are  secured with a special  snap-fit design that  replaces
the  hinges  found in  conventional eyewear  designs and  reduces breakage  at a
traditionally  weak  point.  The  FROGSKINS  sunglass  was  priced  as  Oakley's
introductory  product.  Although the  lens and  frames are  not interchangeable,
Oakley  markets  six   different  lens/frame  combinations   of  the   FROGSKINS
sunglasses.
 
    M  FRAMES.    Introduced  in  late 1989,  the  M  FRAME  line  of sunglasses
significantly advanced optical technology through  the use of Oakley's  patented
polaric ellipsoid lens geometry. Polaric ellipsoid lens
 
                                       30
<PAGE>
geometry  minimizes  distortion at  all  angles of  vision  through the  M FRAME
sunglass lens. It  also allows for  greater protection by  positioning the  lens
closer  to  the  face.  The M  FRAME  uses  a PLUTONITE  lens  and  an exclusive
lightweight material for  the frame.  Its unique design,  coupled with  Oakley's
HAMMER earstems, creates a comfortable three-point fit, regardless of head shape
or  size. The earstems are equipped with Oakley's patented earsocks, which slide
over the stems, and are made of Oakley's UNOBTANIUM, a slip-resistant elastomer.
Because UNOBTANIUM  is  hydrophilic,  it  absorbs  moisture  and  actually  gets
stickier  as an athlete sweats,  thereby helping the M  FRAMES to stay secure on
the face. The  M FRAME  sunglass is  available in 10  lens tints  and six  frame
colors and in the HEATER, SWEEP, STRIKE and HYBRID lens shapes. The Company also
offers  the SLASH, a  sports glass for basketball,  jetskiing, and other outdoor
sports which has an enlarged vented HEATER  lens, a strap to secure the  glasses
and a foam brow pad. The SLASH is offered in a clear and two IRIDIUM lens tints.
In early 1996, the Company began to offer sport-specific versions of its M FRAME
and  ZERO sunglasses for the golf and baseball markets. These models incorporate
features that have proven superior for these sports applications.
 
    ZEROS.  Introduced in late 1993,  the ZEROS sunglass combines Oakley's  most
advanced  technology with bold,  new styles. The ZEROS  sunglass merges the dual
lens concept  with  toroidal (polaric  ellipsoid)  lens geometry  to  create  an
innovative  design that is available in  nine distinctive variations. In January
1995, the Company  introduced two new  lens shapes, one  of which represents  an
updated  version of  the SUB  ZEROS product line.  These lenses  come in several
tints.
 
    WIRES.  The WIRES, also introduced  in late 1993, firmly established  Oakley
in  the  nonsports  category of  the  eyewear  market. WIRES  are  Oakley's most
fashion-oriented sunglasses, employing a sleek, classic design that remains true
to the innovation underlying  every Oakley product. The  WIRES are a twin  lens,
wire frame sunglass with spherical PLUTONITE lenses specially tapered to provide
superior  optics in a unique wrap-around look. The HAMMER earstems have Oakley's
patented UNOBTANIUM earsocks to enhance comfort and fit. The WIRE sunglasses are
equipped with the standard Oakley features of strong but lightweight frames  and
protective  IRIDIUM-coated lenses.  It is  Oakley's only  wire-frame sunglass to
date. The frames can also be fitted  with prescription lenses. The E WIRES  come
in  six varieties: light,  dark, gold, burnt,  black chrome and  polished. The T
WIRE features a titanium frame which is extremely lightweight, yet durable,  and
lenses with a unique IRIDIUM coating containing titanium.
 
    JACKETS.   In December 1994, the  Company launched the JACKETS. Designed for
both the sport and  recreational segments of the  market, the JACKETS have  twin
spherical lenses molded into a wrap-around frame. A unique hinge gives the frame
a fluid, sculptured appearance. The frames are constructed of a stress-resistant
material called O-MATTER. The JACKETS also benefit from the superior comfort and
fit  afforded by the Company's UNOBTANIUM earsocks. The JACKETS line consists of
three products:  the EYE  JACKETS,  TRENCHCOATS and  STRAIGHT JACKETS.  The  EYE
JACKETS  are offered in  12 variations, including two  FULL METAL JACKETS, which
have a unique metallic coating. In  late 1995, the TRENCHCOAT was introduced  as
an  extension  to  the JACKET  line  and  includes seven  styles,  including two
camouflage patterns. The TRENCHCOAT features a larger frame and lenses than  the
EYE  JACKET, increasing peripheral vision and  coverage, while offering the same
sculptured appearance  and  optics  as  the EYE  JACKET.  Oakley's  most  recent
extension  to the JACKET line  is the STRAIGHT JACKET,  which features a squared
frame and is offered in five colors.
 
    GOGGLES.  Oakley first  entered the sports eyewear  market in 1980 with  its
motocross  goggles. Since then, Oakley has expanded its range of goggle products
to include  goggles for  use by  athletes involved  in BMX  cycling, skiing  and
watersports.
 
    Oakley  ski goggles (with the  exception of the E-FRAME)  are comprised of a
layering of  two  single-arc lenses.  The  outer lens  is  made of  impact-  and
scratch-resistant  Lexan.  The  inner lens  is  designed to  prevent  fogging or
freezing. The wrap-around lenses improve peripheral and up-and-down vision. Lens
vents prevent moist  air from  being trapped between  and behind  the lenses.  A
special  gasket between the lenses keeps both lenses perfectly parallel, further
minimizing distortion. The  coordination of a  persimmon outer lens  and a  gray
inner  lens reduces glare and provides  higher contrast than single-lens systems
in low-light conditions. The frame is  made with a rugged urethane compound  and
is  available  in  six  different colors  which  can  be  color-coordinated with
available woven elastic straps.  Oakley's ski goggles are  sold in four  models:
the  O-FRAME, PRO-FRAME, E-FRAME and L-FRAME.  The L-FRAME goggle is designed to
fit over glasses.
 
                                       31
<PAGE>
    Oakley  motocross  goggles  also  feature the  exclusive  "MX  Factory Pilot
Tearoffs." These clear plastic  covers are secured to  the goggle with a  single
detachable  tab. When the goggles become covered with mud or rain, the rider can
pull the tearoff tab to clear the lens.  Up to ten layers of plastic covers  can
be  attached,  continuously  providing  the rider  with  clear  vision. Oakley's
motorcycle goggles  are sold  in  the O-FRAME,  the  PRO-FRAME IRIDIUM  and  the
L-FRAME  models. The O-FRAME goggle has a single foam layer, whereas the Pro-and
L-FRAME models have dual foam layers. Their design is otherwise similar to  that
of the Oakley ski goggles.
 
    Oakley's watersports goggle, the H2O, is a recent introduction to the Oakley
goggle  family. The H2O goggle was designed for jetskiing, windsurfing and other
similar watersports. In addition to the standard Oakley goggle features, the H2O
is treated with  anti-fogging and water-repellant  coatings. A closed-cell  foam
seals  the goggle  to the  face while special  exhaust ports  quickly drain away
moisture. The closed-cell foam also provides buoyancy.
 
    REPLACEMENT LENSES AND ACCESSORIES.  By offering interchangeable lenses  and
other  components of  certain Oakley  sunglasses in  various colors  and shapes,
Oakley has created a market for replacement parts. Depending on the sunglass, an
Oakley customer  may have  several  lenses for  different light  conditions  and
several  nosepieces and earpieces in  a range of colors  for variety. This added
feature allows consumers not only to replace worn parts, but also to  coordinate
their  glasses with their clothing. Earstems and nosepieces come in a variety of
styles and sizes, enabling consumers  to further customize their glasses.  Sales
of  replacements and  accessories secure more  shelf space  for Oakley products,
reducing the space available to competitors.
 
    As the Oakley brand  name has become increasingly  popular, demand has  also
grown  for  Oakley  accessories.  While the  Company  does  not  actively market
accessories, it does selectively put its  logo on t-shirts, gear bags and  hats.
Sales  of these products  have historically constituted less  than 4.0% of total
sales, and management's philosophy is to maintain such sales at minimal  levels.
Although brand recognition continues to grow, management has repeatedly declined
licensing opportunities in order to preserve the Oakley image, which the Company
believes  will bring greater  respect and demand for  Oakley's products over the
long term.
 
MANUFACTURING
 
    Oakley manufactures and  assembles most  of its products  in its  facilities
located  adjacent to its  headquarters in Irvine,  California. The Company owns,
operates and maintains  most of  the equipment used  in the  manufacture of  its
products.  The Company produces components  and performs processes in-house that
contribute significantly  to gross  profit margins,  provide protection  against
piracy  of the Company's  proprietary information and  processes, and enable the
Company to manufacture products  in accordance with  its strict quality  control
standards.  Components and processes that are  unlikely to add significant value
will continue to be contracted out to vendors. Much of the equipment used in the
manufacture of the Company's  products has been  specially designed and  adapted
for  the processes used by the  Company. The Company's proprietary manufacturing
methods and equipment are protected by special security measures employed at the
Company's manufacturing  facility. In  addition, the  Company believes  that  by
manufacturing  its own  products it has  the opportunity to  experiment with new
materials and technologies which can lead to important discoveries, such as  its
iridium  coating  process  (which  the  Company  believes  is  one  of  the most
sophisticated coating processes in the industry). The Company generally seeks to
maintain a  month and  a half  supply  of finished  goods and  historically  has
generally  shipped domestic customer orders (other than preseason orders for ski
goggles and orders from certain  sunglass specialty chains) received within  one
day  of receipt.  See "Risk Factors  -- Manufacturing  Capacity Constraints" and
"Management's Discussion  and Analysis  of Financial  Condition and  Results  of
Operations -- Backlog."
 
    The  Company  believes  that a  combination  of strict  quality  control and
advanced manufacturing processes is essential  to producing a superior  product.
On average, the Company's lenses are inspected five times by hand throughout the
manufacturing  process. After  the lens blanks  are shipped to  Oakley, they are
thoroughly cleaned and moisture is  removed, thereby reducing the occurrence  of
flaws  during  the  coating  process.  Each  lens  blank  is  then  placed  in a
computer-controlled, precision cutting device  that ensures consistency in  lens
size.  The lens then passes through the  coating process in which layers as thin
as
 
                                       32
<PAGE>
two microns are  applied. To  avoid the  distortion typically  found around  the
edges  of a  lens blank,  Oakley purchases  lens blanks  in significantly larger
sizes than are required for the finished lens. The optically inferior portion is
removed in the cutting  process. The lenses are  then assembled with the  frames
and  other  components  which have  previously  been run  through  the Company's
graphic transfer process or other finishing processes to add variety and style.
 
    The Company has  forged strong  relationships with its  major suppliers  and
maintains  agreements  with  most  of them  that  prohibit  such  suppliers from
revealing any of the Company's  proprietary information and technology to  third
parties.  Although the Company relies on outside suppliers for the polycarbonate
components of its glasses  and goggles, the Company  owns substantially all  the
molds  used in the production of the  components. The Company relies on a single
source for the supply of several components, including the uncoated lens  blanks
from  which  substantially all  of  the Company's  lenses  are cut.  The Company
believes most of these components can  be obtained from one or more  alternative
sources  within a relatively  short period of  time. The loss  of the source for
lens blanks, however, or any disruption in such source's business or failure  by
it  to meet  the Company's  product needs on  a timely  basis could  cause, at a
minimum, temporary  shortages in  needed  materials and  could have  a  material
adverse  effect  on  the  Company's business.  At  the  Company's  request, this
supplier has agreed to use the Company's molds in multiple locations to minimize
the risk of damage to all molds at one time. There can be no assurance that,  if
necessary,  an additional  source of  supply of  lens blanks  can be  located or
developed in a timely manner. See "Risk Factors -- Reliance on Single Sources of
Supplies." The Company's business  interruption insurance policy reimburses  the
Company  for certain  losses incurred  by the  Company, up  to a  maximum of $30
million, as  a  result  of an  interruption  in  the supply  of  raw  materials,
including uncoated lens blanks, resulting from direct physical loss or damage to
a  supplier's premises, subject to certain  exceptions. However, there can be no
assurance that such policy will be sufficient to compensate the Company for  all
losses resulting from an interruption in the supply of raw materials.
 
   
    In  April 1995, the Company purchased land located in Foothill Ranch, Orange
County,  California,   on   which  the   Company   is  constructing   a   larger
headquarters/manufacturing facility to accommodate expansion for the foreseeable
future  and provide a  significant increase in  production capacity. The Company
expects to relocate to such  facility by the end of  1996 or in early 1997.  See
"-- Properties."
    
 
DISTRIBUTION
 
    The  Company sells Oakley  eyewear in the United  States through a carefully
selected  base  of  approximately  7,100  accounts  with  approximately   10,100
locations  comprised of optical stores,  sunglass retailers and specialty sports
stores, including bike,  surf, ski and  golf shops and  motorcycle, running  and
sporting  goods  stores. Most  of the  Company's  accounts, other  than sunglass
retail chains, have a single store. Unlike most of its competitors, the  Company
has  elected  not to  sell its  products through  department stores  (other than
Nordstrom), discount stores,  drug stores or  traditional mail-order  companies.
The  Company began to sell its products to Nordstrom in 1986 and has established
a good working  relationship with the  chain. In 1995,  net sales to  department
stores  represented less  than 1%  of net sales.  The Company  believes that its
current level of distribution to sunglass specialty retailers and optical stores
leaves it  well  positioned to  capitalize  on opportunities  in  the  nonsports
market.  The  Company  believes  sunglass retailers  represent  the  largest and
fastest growing channel  for sales  of sunglasses and  also expects  significant
growth in sunglass sales by sports specialty stores.
 
    In  an  effort to  preserve and  enhance the  Company's brand  image, Oakley
stopped soliciting  new  retail accounts  in  the United  States,  with  limited
exceptions,  in November  1989. In  1995, the  Company accomplished  its goal of
slightly reducing its number of domestic retail accounts by eliminating accounts
that failed to  meet the  Company's standards.  The Company's  current level  of
distribution,  with  the addition  of  key niche  retailers,  is expected  to be
capable of accommodating expanding sales, while maintaining the  discoverability
of Oakley products by consumers. This distribution philosophy provides retailers
with  a  degree of  exclusivity for  Oakley products  which has  increased brand
loyalty and encouraged retailers to  display Oakley products in prominent  shelf
space  and make timely  payments. Retailers are also  afforded an opportunity to
make a favorable profit on Oakley  eyewear because there is limited  competition
from  other retailers  offering Oakley products.  The noticeable  absence of the
Company's products from department stores, discount
 
                                       33
<PAGE>
stores, drug stores and traditional  mail-order catalogs has contributed to  the
Company's  exclusive, high-quality image. The  Company generally does not change
its domestic wholesale prices  during the life of  a product, which the  Company
believes creates a more stable retail environment.
 
    In  early 1994,  the Company entered  into an  exclusive licensing agreement
with Sunglass Hut to sell Oakley products through mail order catalogs. Under the
agreement, Oakley maintains creative control over marketing, advertising and the
copy production for each catalog and receives a royalty on gross sales, provided
that certain conditions are met.  For 1996, the Company  will bear a portion  of
the  cost of  such catalog  program. The  Company does  not otherwise  allow its
products to be  sold through  mail order because  of the  general difficulty  in
assessing  performance  and  in  controlling  the  content  and  the  quality of
presentation and service.
 
   
    The Company's products are currently sold  in over 65 countries outside  the
United States. Sales in the Company's top five markets outside the United States
(Australia,  France,  Canada,  Japan  and  the  United  Kingdom)  accounted  for
approximately 50% of  international sales during  1995. See Note  8 of Notes  to
Consolidated Financial Statements.
    
 
    In  most of Europe, marketing and distribution is handled directly by Oakley
Europe, located  near  Paris,  France,  which is  staffed  by  approximately  65
employees who perform sports marketing, advertising, telemarketing, shipping and
accounting  functions. Oakley Europe has an independent sales force in all major
European markets except the  United Kingdom, Switzerland  and Austria. In  1995,
the  Company established Oakley  Mexico, which acquired  the Company's exclusive
distributor in Mexico and began  selling to that market  on a direct basis  near
the  end of 1995. In those  parts of the world not  serviced by Oakley Europe or
Oakley Mexico,  Oakley's  products  are sold  through  distributors  with  local
expertise  which sell Oakley products  either exclusively or with complementary,
noncompeting  products.  Such  distributors  agree  to  respect  the   marketing
philosophy and practices of the Company.
 
    The  Company requires its retailers and  distributors to agree not to resell
or divert Oakley  products through unauthorized  channels of distribution.  Each
product  shipped from Oakley's headquarters is  marked with a tracking code that
allows the  Company  to  determine  the source  of  diverted  products  sold  by
unauthorized  retailers, so it can better maintain the integrity of its products
at desired locations. When Oakley products are found at undesirable locations or
unauthorized retailers, the  Company purchases samples  and, using the  tracking
device,  determines the source of the  diversion. The Company then estimates the
potential damage to  the Company's retail  franchise and image  and may  require
that   the  offending  account  repurchase  the   diverted  product  or  post  a
nonrefundable bond against  future diversion. In  certain instances the  Company
may  terminate the  account. When an  existing account has  been terminated, the
Company may repurchase  its own products  from the retailer  at the  undesirable
location  to  protect  the  Oakley  image and  the  exclusivity  enjoyed  by the
Company's retail  account  base.  The  Company  employs  similar  anti-diversion
techniques in overseas markets.
 
SALES AND MARKETING
 
    The Company maintains a national sales force of approximately 75 independent
representatives.  The primary functions  of Oakley's sales force  are to sell to
each retailer the appropriate mix and  quantity of Oakley products, ensure  that
products  are displayed effectively and educate  retailers about the quality and
features of Oakley products and  Oakley's sales and marketing philosophies.  The
Company  believes that its relationships with its customers, effective marketing
and superior customer service  are critical elements  of the Company's  success.
Through its sales representatives, the Company tries to satisfy every customer's
request  for  information or  product  support. Sales  representatives regularly
visit each customer to educate the customer about recent innovations in  product
designs,  new  product applications  and merchandising  ideas. Each  field sales
representative reports to, and  is supported by, one  of the Company's  in-house
territory  managers.  Each  territory manager  works  with four  to  eight field
representatives in  setting sales  goals, providing  sales analyses,  soliciting
sales  to  complete  customers'  inventories  and  taking  incoming  orders. The
territory managers frequently travel to the territory they oversee and to  trade
shows  with the field representatives, which enables the Company to maintain the
consistency of customer service  and information. The  Company's sales force  is
paid solely by commissions on net sales.
 
                                       34
<PAGE>
   
    While  Oakley  uses traditional  marketing  methods in  some  instances, the
Company attributes much of its success  largely to the use of less  conventional
methods,  including sports marketing,  targeted product allocation, advertorials
and in-store display aids. The Company has used sports marketing extensively  to
promote its products and their image, and athletes have always been a key factor
in  the Company's  successful marketing  strategy. A  substantial amount  of the
Company's marketing budget  is used to  attract high profile  athletes to  wear,
evaluate  and  promote  the Company's  eyewear.  These arrangements  tend  to be
performance contracts with terms of two  to four years and small retainers.  The
Company  also furnishes  its products  at a  reduced cost  or without  charge to
selected athletes and  public personalities who  wear Oakley sunglasses  without
any   formal  arrangement.  The  Company   incurred  total  expenses  under  its
endorsement arrangements of approximately $4.9 million and $1.2 million in  1995
and  the three  months ended March  31, 1996, respectively.  The Company prefers
that its association with these public figures be kept confidential. Oakley uses
the exposure generated  by all of  its athletes and  public personalities as  an
"editorial"  endorsement  of  Oakley's  eyewear  rather  than  as  a  commercial
endorsement. The Company prefers to use  opinion leaders in each sport in  order
to  reinforce a purer editorial  endorsement of the brand,  instead of being the
official  sponsor  of  sports  competitions.  In  1995,  the  Company   executed
agreements  with the athletic departments of  over 15 leading U.S. universities,
selecting Oakley products as the exclusive eye protection for college  athletes.
Oakley uses an in-house staff of sports marketing experts who specialize in each
market  segment and  niche to  negotiate contracts  with athletes,  identify and
develop relationships  with undiscovered  talent, coordinate  exposure with  the
media,  educate and train  these Oakley "ambassadors"  about Oakley products and
support them at  events and public  forums where they  wear Oakley products.  In
international  markets, the Company utilizes the services of its domestic sports
marketing staff, together with a sports  marketing manager at Oakley Europe,  to
coordinate  its  sports marketing.  In  addition, certain  of  the international
distributors of  the  Company's products  maintain  their own  sports  marketing
programs which are coordinated with efforts by the Company.
    
 
    Targeted  product  allocation is  also an  important  part of  the Company's
strategy. New products are frequently released through smaller specialty  sports
retailers which in the Company's experience have often tended to be better brand
builders.  The Company believes  that the sports  environment and the retailers'
greater  knowledge  about  product  needs  and  capabilities  can  enhance   the
introduction  and positioning Oakley desires for  a given product. This approach
affords  the  Company  a  mechanism   to  create  demand  and  strengthens   its
relationship with its specialty account base.
 
PRODUCT SERVICES
 
    Oakley strives to support its products with the best customer service in the
industry.  The Company's approximately 68-person product services group promptly
and courteously responds  to customer inquiries,  concerns and warranty  claims.
The  Company  provides a  one-year  warranty against  manufacturer's  defects or
breakage of its polycarbonate frames.
 
ADVERTISING AND PROMOTION
 
    Oakley's primary method of obtaining brand recognition is through the use of
sports marketing, which  places the  Oakley brand before  consumers through  the
editorial  endorsements of influential athletes and other personalities, some of
whom have  formal arrangements  with  the Company.  Oakley supports  its  sports
marketing with print advertising. The Company's print advertisements often serve
to  educate consumers on the health  and performance benefits of Oakley products
as well  as to  impart  technical information  in  layman's terms.  The  Company
advertises  and promotes  its products  nationwide through  print media, outdoor
media, in-store visual displays and  other point-of-sale materials. The  Company
focuses  its print media campaign in  sport publications such as BICYCLING, VELO
NEWS, TRANSWORLD SNOWBOARDING, SURFING, SURFER, TRIATHLETE, VOLLEYBALL, PERSONAL
WATERCRAFT ILLUSTRATED, POWDER, RUNNER'S WORLD, MOUNTAIN BIKE ACTION,  MOTOCROSS
ACTION,  CLIMBING and  WATERSKI MAGAZINE. The  Company also focuses  part of its
print media campaign in lifestyle/music publications such as DETAILS and ROLLING
STONE MAGAZINE, which target younger consumers.
 
    The Company also occasionally  uses electronic media, primarily  television,
to  promote its image  and to introduce its  brand name to  a larger universe of
potential customers. The Company has  selected specific sports programming  such
as  the Olympics and the  Tour de France and  contemporary channels, such as MTV
and ESPN, on which to  air these spots. In Europe  and the United States,  movie
theaters have been used
 
                                       35
<PAGE>
   
successfully  to showcase the  Company's commercials prior  to the featured film
presentation. Advertising in markets outside the United States is coordinated by
both Oakley Europe and  independent distributors, primarily utilizing  materials
developed  by  the Company.  The  Company's advertising  expenditures  were $3.1
million in 1995 and $1.0 million for the three months ended March 31, 1996.
    
 
PRINCIPAL CUSTOMERS
 
   
    Sales before  discounts  to  the  Company's  ten  largest  customers,  which
included  seven international distributors in  1995, accounted for approximately
46.3% of  sales  before  discounts  for 1995.  Sales  before  discounts  to  one
customer,  Sunglass Hut, the  largest sunglass specialty  retailer in the world,
accounted for approximately 32.1%  of the Company's  net sales before  discounts
(including  sales to Sunsations, another sunglass retailer which was acquired by
Sunglass Hut in  July 1995) for  1995. Such sales  do not include  sales to  the
Sunglass  Hut locations outside the United States that are made by the Company's
independent international distributors. At December 31, 1995, approximately  240
of  the  1,700  Sunglass  Hut  locations  worldwide  were  serviced  by Oakley's
independent distributors. While the Company  does not have any minimum  purchase
agreements  with Sunglass  Hut, the  Company believes  that it  maintains a good
relationship with Sunglass  Hut. The  Company believes  it was  one of  Sunglass
Hut's  two largest vendors during 1995  and became its best-selling brand during
1996. See "Risk Factors -- Dependence on Certain Customers."
    
 
INTELLECTUAL PROPERTY
 
    The Company  aggressively asserts  its rights  under patent,  trade  secret,
unfair  competition, trademark  and copyright  laws to  protect its intellectual
property, including  product designs,  proprietary manufacturing  processes  and
technologies,  product research  and concepts  and recognized  trademarks. These
rights  are  protected  through  the   acquisition  of  patents  and   trademark
registrations, the maintenance of trade secrets, the development of trade dress,
and,  where  appropriate, litigation  against those  who  are, in  the Company's
opinion, infringing these rights.
 
    The following  table reflects  data  as of  March  31, 1996  concerning  the
Company's intellectual property:
 
<TABLE>
<CAPTION>
                                                                     NUMBER OF
                                                               UTILITY/DESIGN PATENTS       NUMBER OF
                                                             --------------------------    REGISTERED
                                                                ISSUED        PENDING      TRADEMARKS
                                                             -------------  -----------  ---------------
<S>                                                          <C>            <C>          <C>
United States..............................................           51            19             66
International..............................................          181           139            281
</TABLE>
 
    PATENTS, TRADEMARKS AND LICENSES
 
    As  of March 31, 1996, the Company  had been issued 13 United States utility
patents and  38 United  States  design patents  relating to  eyewear,  including
patents  directed to a cylindrical single lens,  a conic single lens, a toroidal
single lens, a concavely indented single lens, an eyewear traction device and  a
detachable lens sunglass. As of such date, the Company had also been issued over
181 patents in 12 foreign countries.
 
    As  of March 31, 1996, the Company had 19 patent applications pending in the
United States, including those for a new eyeglass frame, a new eyeglass  earstem
and  a  process for  modifying  the surface  of a  lens.  Oakley has  also filed
approximately  139  patent  applications  with  foreign  patent  offices.  These
applications   generally  correspond   to  United  States   patents  and  patent
applications. The Company intends to  file additional patent applications,  when
appropriate,  relating  to improvements  in  its technology  and  other specific
products and processes developed by it, including patents relating to X METAL.
 
    As of March  31, 1996,  the Company had  66 trademark  registrations in  the
United  States and 281  trademark registrations in  foreign countries, including
those for OAKLEY, THERMONUCLEAR PROTECTION, PLUTONITE, SUB ZEROS, BLADES,  RAZOR
BLADES,  EYESHADES, IRIDIUM, UNOBTANIUM,  M FRAME, HEATER,  + RED, POSITIVE RED,
SWEEP, ZEROS, FACTORY  PILOT and FROGSKINS.  No trademarks are  licensed by  the
Company  for use on eyewear products due to the Company's strict quality control
standards and  the desire  to  protect its  proprietary technology  and  prevent
overexposure of the Company's trademarks.
 
    The  Company  has been  successful to  date  in its  efforts to  protect its
patents and trademarks from infringement. The  Company has filed suit against  a
number  of  its competitors  to  enforce certain  of  the Company's  patents and
trademarks.  None  of  the  Company's  patents  or  trademarks  has  ever   been
invalidated
 
                                       36
<PAGE>
or  limited.  While there  can be  no  assurance that  the Company's  patents or
trademarks protect the Company's  proprietary information and technologies,  the
Company  intends to continue asserting  its intellectual property rights against
any infringer. The Company  believes that it has  developed a reputation in  the
sunglass  industry as a  vigorous defender of  its intellectual property rights;
this reputation  acts as  a deterrent  against the  introduction of  potentially
infringing  products by  its competitors and  others. In  addition, although the
Company's assertion  of its  rights can  result in  a substantial  cost to,  and
diversion  of effort  by, the  Company, management  believes that  protection of
Oakley's intellectual  property  rights is  a  key component  of  the  Company's
operating  strategy. See "-- Operating Strategy" and "Risk Factors -- Protection
of Proprietary Rights."
 
    In mid-1995, the  Company received a  letter from an  individual owner of  a
United  States patent, issued in late 1991,  which he claims covers a production
process utilized by the Company for a  portion of its products. On the basis  of
the  Company's investigation completed to date and discussions with the owner of
such patent,  the Company  believes  that it  could,  if necessary,  acquire  or
license  the  patent, or  take  other steps  to  resolve the  matter,  without a
material adverse effect on the Company. Many of the Company's products on  which
the claim is based have been discontinued.
 
   
    In  early 1994,  the Company entered  into an  exclusive licensing agreement
with Sunglass Hut to sell Oakley products through mail order catalogues and five
Oakley  catalogues  have   been  produced  under   such  arrangement.  See   "--
Distribution."  In connection with  the settlement of a  patent dispute in early
1994, the Company granted to another sunglass manufacturer irrevocable  licenses
to use certain of its patents.
    
 
    TRADE SECRETS
 
    The  Company also relies upon unpatented trade secrets for the protection of
certain intellectual property rights. The Company protects its trade secrets  by
requiring  its employees, consultants, and other  agents and advisors to execute
confidentiality  agreements  upon  the  commencement  of  employment  or   other
relationships  with the Company. These  agreements provide that all confidential
information developed by or  made known to the  individual or entity during  the
course  of the relationship with the Company  is to be kept confidential and not
disclosed to third  parties except in  specific circumstances. There  can be  no
assurance, however, that these agreements will provide meaningful protection for
the  Company's  proprietary information  or adequate  remedies  in the  event of
unauthorized use or disclosure  of such information.  In addition, no  assurance
can be given that others will not independently develop substantially equivalent
proprietary  information  and  technologies,  or otherwise  gain  access  to the
Company's trade secrets  or disclose such  technology, or that  the Company  can
meaningfully protect its rights to unpatented trade secrets.
 
    MONITORING
 
    The  Company dissuades counterfeiting  through the active  monitoring of the
marketplace by its anti-counterfeiting personnel and other employees and through
the services provided  by outside firms  that specialize in  anti-counterfeiting
measures.  The Company's sales representatives,  distributors and retailers have
also  proved  effective  watchdogs   against  infringing  products,   frequently
notifying the Company of any suspect products, confiscating counterfeit products
and  assisting law enforcement agencies. The Company's sales representatives are
also educated  on Oakley's  patents and  trade dress  and assist  in  preventing
infringers  from obtaining  retail shelf  space. In  mid-1994, the  Company also
began to etch its logo onto the lenses of its sunglasses to assist its customers
and consumers in detecting counterfeit products. See "-- Distribution."
 
COMPETITION
 
    The Company is a leading  designer, manufacturer and distributor of  eyewear
in  the  sports  segment  of the  nonprescription  eyewear  market.  Within this
segment, the Company competes with mostly smaller sunglass and goggle  companies
in  various  niches  of  the  sports  market  and  a  limited  number  of larger
competitors. Some of  these niche markets  are susceptible to  rapid changes  in
consumer  preferences which could  affect acceptance of  the Company's products.
Oakley believes the vigorous protection of its intellectual property rights  has
limited  the  ability of  others to  compete in  this segment.  Accordingly, the
Company believes  that it  is the  established  leader in  this segment  of  the
market,  although  several companies,  including  Bausch &  Lomb  (which markets
Killer Loop), Bolle and  various niche brands, compete  for the Company's  shelf
space.  The Company could also face  competition from new competitors, including
established branded consumer products companies that have greater financial  and
other resources than the Company. In order to
 
                                       37
<PAGE>
retain  its market  share, the  Company must continue  to be  competitive in the
areas of quality  and performance,  technology, method  of distribution,  style,
brand image, intellectual property protection and customer service.
 
    The Company also competes in the broader nonsports, or recreational, segment
of  the sunglass market,  which is fragmented and  highly competitive. The major
competitive factors  include  fashion trends,  brand  recognition,  distribution
channels  and the number and range of  products offered. A number of established
companies, including  Bausch  & Lomb  (Ray  Ban and  Revo),  Luxottica,  Corning
(Serengeti)  and Bolle, compete in this  wider market. Several of such companies
have greater financial and other resources than Oakley. The Company differs from
many of its competitors in that they generally only import or repackage  eyewear
products.  Few  sunglass companies  design, manufacture  and assemble  their own
creations. Many companies tend  to imitate successful  sunglass models (such  as
the  Ray Ban Wayfarer),  while the actual manufacturing  is performed by foreign
contractors.
 
EMPLOYEES
 
   
    The Company  believes  that  its  employees  are  among  its  most  valuable
resources  and have been a  key factor in the  marketing and selling of Oakley's
products. At March 31, 1996, there  were a total of approximately 700  full-time
employees.  In  addition,  the  Company  utilizes  as  many  as  125  occasional
personnel, particularly during the summer months.
    
 
    The Company is not a party to any labor agreements and none of its employees
is covered  by a  collective  bargaining agreement.  The Company  considers  its
relationship with its employees to be excellent and has never experienced a work
stoppage. The Company has employment agreements with certain key personnel whose
talents  or technical knowledge are important to the Company. See "Management --
Employment Agreements."
 
PROPERTIES
 
    The Company's current corporate headquarters and its production, warehousing
and distribution facilities  are located  in Irvine, California  and consist  of
five  leased buildings totaling approximately 170,000  square feet of space. One
facility is leased from a partnership in which the sole partners are Mr. Jannard
and Mr. Parnell.  See "Certain  Transactions." In addition,  the Company  leases
office  and warehouse  space as necessary  to support  its operations worldwide,
including offices in Europe and Mexico.
 
   
    The Company believes that its existing facilities are well maintained and in
good operating condition. Management believes, however, that additional space is
needed in the United  States for the Company's  expansion plans. To  accommodate
expansion  for  the foreseeable  future and  provide  a significant  increase in
production capacity,  the Company  purchased  land, in  April 1995,  located  in
Foothill Ranch, Orange County, California on which the Company is constructing a
larger  headquarters/manufacturing facility. The new site will initially include
a building of 400,000 square feet, with potential to expand on 40 acres of land.
The Company expects to  relocate to the new  facility by the end  of 1996 or  in
early 1997.
    
 
ENVIRONMENTAL MATTERS
 
    The  Company  is subject  to federal,  state  and local  environmental laws,
regulations and ordinances  that (i)  govern activities or  operations that  may
have  adverse environmental  effects (such  as emissions  to air,  discharges to
water, and the generation, handling, storage and disposal of solid and hazardous
wastes) or (ii) impose liability for  the costs of cleanup or other  remediation
of  contaminated  property, including  damages from  spills, disposals  or other
releases of hazardous  substances or  wastes, in  certain circumstances  without
regard  to fault. The  Company's manufacturing operations  routinely involve the
handling of chemicals and wastes, some of  which are or may become regulated  as
hazardous  substances.  The Company  has not  incurred, and  does not  expect to
incur, any significant expenditures or liabilities for environmental matters. As
a result, the Company believes that its environmental obligations will not  have
a material adverse effect on its operations or financial position.
 
LITIGATION
 
    The Company is a party to various claims, complaints and other legal actions
that have arisen in the normal course of business from time to time. The Company
believes  the outcome of  all pending legal proceedings,  in the aggregate, will
not have a material  adverse effect on the  operations or financial position  of
the Company.
 
                                       38
<PAGE>
                                   MANAGEMENT
 
DIRECTORS AND EXECUTIVE OFFICERS
 
    The  following table sets  forth certain information (as  of March 31, 1996)
concerning the director and executive officers of the Company:
 
   
<TABLE>
<CAPTION>
                 NAME                        AGE                               POSITION
- ---------------------------------------      ---      ----------------------------------------------------------
<S>                                      <C>          <C>
DIRECTORS AND EXECUTIVE OFFICERS
    Jim Jannard                                  46   Chairman of the Board, President and Director
    Mike Parnell                                 43   Chief Executive Officer and Director
    Link Newcomb                                 34   Executive Vice President and Chief Financial Officer
    Al Krueger                                   53   Vice President of Operations
    Donna Gordon                                 36   Vice President of Finance and Secretary
    Kent Lane                                    42   Vice President of Manufacturing
    Carlos Reyes                                 29   Vice President of Development
    Irene Miller                                 43   Director
    Orin Smith                                   53   Director
    Michael Jordan                               33   Director
</TABLE>
    
 
    EXECUTIVE OFFICERS
 
    Mr. Jim Jannard, the founder of the Company, has been Chairman of the  Board
and President of Oakley since its inception in 1975.
 
    Mr.  Mike Parnell joined Oakley in 1985 and has been Chief Executive Officer
and Director since 1986. From 1974 to 1985, Mr. Parnell was employed in  various
positions  with OP Sunwear,  including Vice President of  Marketing from 1981 to
1985.
 
    Mr. Link Newcomb  joined Oakley in  June of  1994 as its  Vice President  of
International  Sales. Mr. Newcomb became Executive  Vice President in April 1995
and Chief Financial Officer in July  1995. Prior to joining Oakley, Mr.  Newcomb
was  an attorney  for five years  at Skadden,  Arps, Slate, Meagher  & Flom, Los
Angeles, California. Mr.  Newcomb has  also been a  certified public  accountant
since 1984.
 
    Mr.  Al Krueger  joined Oakley  in September 1991  as its  Vice President of
Operations. Prior to that, he spent 17  years in the banking and finance  field.
His last position was as a branch manager for Wells Fargo Bank.
 
    Ms.  Donna Gordon  joined Oakley  in February  1986. Ms.  Gordon has  held a
number of positions with Oakley, assuming her current position as Vice President
of Finance in October 1995. Ms.  Gordon has also been Corporate Secretary  since
September 1993 and Controller since 1990.
 
    Mr.  Kent Lane joined  Oakley in October  1994 and became  Vice President of
Manufacturing in October 1995. Mr. Lane served as Director of Manufacturing from
January 1995  until  October 1995.  Mr.  Lane has  21  years experience  in  the
manufacturing  industry  at various  companies, including  Kaiser Steel  for six
years and Water Factory Systems, a manufacturer of water purification equipment,
for eight years.
 
    Mr. Carlos Reyes  joined Oakley in  July 1989 and  became Vice President  of
Development  in December 1995. Mr. Reyes has held various positions with Oakley,
beginning as a lens coating assistant in the manufacturing department. Mr. Reyes
was promoted to Lens  Coating Manager in  1991 and to  a leadership position  in
Oakley's design department in 1993.
 
    DIRECTORS
 
    On  September 25, 1995, the then existing Board of Directors appointed three
outside directors to  the Board of  Directors, Irene Miller,  Vice Chairman  and
Chief Financial Officer of Barnes & Noble, Inc., Orin Smith, President and Chief
Operating  Officer of  Starbucks Corporation, and  sports-figure Michael Jordan.
These directors joined  Jim Jannard, Chairman  of the Board  and President,  and
Mike Parnell, Chief Executive Officer, on the Company's Board of Directors.
 
                                       39
<PAGE>
    Ms.  Irene  Miller joined  Barnes &  Noble  in January  1991 as  Senior Vice
President,  Corporate  Finance,  became  Executive  Vice  President  and   Chief
Financial  Officer in  September 1993 prior  to Barnes &  Noble's initial public
offering, was appointed to Barnes & Noble's  Board of Directors in May 1995  and
became  Vice Chairman of the Board in  September 1995. Prior to joining Barnes &
Noble, Ms.  Miller worked  for a  decade in  the securities  industry at  Morgan
Stanley & Co. and Rothschild, Inc.
 
    Mr.  Orin Smith joined Starbucks in 1990 as Chief Financial Officer and Vice
President, became Executive Vice President  and Chief Financial Officer in  1993
and  was named President and  Chief Operating Officer in  1994. Prior to joining
Starbucks, Mr.  Smith  was Executive  Vice  President and  Chief  Financial  and
Administrative  Officer of Danzas Corporation,  a subsidiary of Europe's largest
transportation company. Mr. Smith is also a director of Starbucks.
 
    Mr. Michael Jordan  has achieved one  of the most  extraordinary records  in
professional  sports during his career with  the Chicago Bulls and is completing
his eleventh season  with the  Bulls this  year. Among  other achievements,  Mr.
Jordan  was voted Most Valuable Player of the National Basketball Association in
1988, 1991  and  1992.  He  also  captured the  NBA's  scoring  title  in  seven
consecutive  seasons, from 1987 through 1993 and again in 1996. Prior to joining
the Chicago Bulls, Mr.  Jordan was an All-American  player at the University  of
North Carolina, from which he graduated in 1986.
 
    The  Board of Directors  has established an  Audit Committee, a Compensation
Committee, a  Stock  Option Committee  and  a Nominating  Committee.  The  Audit
Committee  makes  recommendations  to  the  Board  of  Directors  concerning the
engagement of the  independent auditors, reviews  with the independent  auditors
the  plans and results  of the audit  engagement, approves professional services
provided  by  the  independent  auditors,   reviews  the  independence  of   the
independent  public accountants, considers the range of audit and non-audit fees
and reviews  the adequacy  of the  Company's internal  accounting controls.  The
Compensation  Committee  determines  and  reports  to  the  Board  of  Directors
regarding compensation for  the Company's executive  officers. The Stock  Option
Committee  reports to  the Board  of Directors  regarding, and  administers, the
Company's 1995 Stock Incentive Plan. The Nominating Committee is responsible for
selecting a  slate  of potential  Directors  to be  nominated  by the  Board  of
Directors at each annual meeting of shareholders.
 
    The  Washington  Business Corporation  Act  (the "Washington  Business Act")
provides that a company may indemnify  its directors and officers as to  certain
liabilities.  The Company's Articles of Incorporation and Bylaws provide for the
indemnification of its directors and officers to the fullest extent permitted by
law, and the Company intends  to enter into separate indemnification  agreements
with  each of its directors  and officers to effectuate  these provisions and to
purchase  directors  and  officers  liability  insurance.  The  effect  of  such
provisions is to indemnify the directors and officers of the Company against all
costs,  expenses and liabilities incurred by them in connection with any action,
suit or proceeding  in which they  are involved by  reason of their  affiliation
with the Company, to the fullest extent permitted by law.
 
COMPENSATION OF DIRECTORS
 
   
    Directors  who  are employees  of the  Company  receive no  compensation for
serving on the Board. Directors who are  not employees of the Company receive  a
retainer  fee  of  $25,000  per  year  for  their  services.  All  Directors are
reimbursed for  expenses incurred  in  connection with  attendance at  Board  or
committee  meetings.  Under the  1995  Stock Incentive  Plan,  each non-employee
Director may irrevocably elect annually to waive the receipt of all or any  part
of  his  or  her annual  retainer  and/or meeting  fees  (if any)  for  the year
commencing immediately following  each annual shareholders  meeting and in  lieu
thereof receive a fixed number of non-qualified stock options for such year. See
"-- Incentive and Bonus Plans -- 1995 Stock Incentive Plan."
    
 
                                       40
<PAGE>
EXECUTIVE COMPENSATION
 
    The  following table sets forth the compensation  paid by the Company to its
Chief Executive Officer  and the  four other most  highly compensated  executive
officers  serving as of  December 31, 1995 (the  "Named Executive Officers") for
the fiscal years ended December 31, 1995 and 1994.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                                 LONG-TERM
                                                                                               COMPENSATION
                                                                                             -----------------
                                                                                                  AWARDS
                                                           ANNUAL COMPENSATION               -----------------
                                               --------------------------------------------     SECURITIES
                                                                             OTHER ANNUAL       UNDERLYING           ALL OTHER
NAME AND PRINCIPAL POSITION           YEAR     SALARY($)     BONUS($)      COMPENSATION($)    OPTIONS/SARS(#)     COMPENSATION($)
- ----------------------------------  ---------  ---------  ---------------  ----------------  -----------------  -------------------
<S>                                 <C>        <C>        <C>              <C>               <C>                <C>
Jim Jannard ......................       1995    380,697     9,312,252(1)         --                --                  --
 Chairman of the Board                   1994    380,670    20,916,223(1)         --                --                  --
 and President
Mike Parnell .....................       1995    132,500     1,567,228(1)         --              43,479                --
 Chief Executive Officer                 1994     65,000     4,708,619(1)         --                --                  --
Link Newcomb .....................       1995     91,346       236,607         201,860(2)         86,957                --
 Executive Vice President                1994     --            25,000         157,762(2)           --                  --
 and Chief Financial
 Officer
Donna Gordon .....................       1995     79,898        67,923            --                13,044                 300(3)
 Vice President of Finance and           1994     69,760        19,357            --                --                  --
 Secretary
Al Krueger .......................       1995    126,560         4,933            --              10,870                --
 Vice President of                       1994    120,071        22,434            --                --                  --
 Operations
</TABLE>
 
- ------------------------
(1) Includes bonus  payments  for 1995  under  the Company's  Executive  Officer
    Performance Bonus Plan of
    $1,096,524 and $657,914, respectively, for Messrs. Jannard and Parnell. Also
    includes for 1995 and 1994 bonuses paid with respect to periods prior to the
    Company's  initial public offering of Common Stock. Amounts shown are net of
    approximately $5,979,823 and  $3,924,000 for Mr.  Jannard, and $664,425  and
    $436,000  for Mr. Parnell, which represent in  each case amounts paid by the
    Company in respect of Federal and state income taxes on the Company's income
    during 1995 and  1994, respectively. The  Company was an  S corporation  for
    Federal and state income tax purposes during 1994 and until August 14, 1995.
 
(2) Represents commissions on sales and $75,505 and $10,000 as reimbursement for
    relocation and related expenses in 1995 and 1994, respectively.
 
(3) Represents the Company's matching 401(k) plan contribution.
 
                                       41
<PAGE>
    The  following  table  sets  forth information  concerning  grants  of stock
options to the Named  Executive Officers during the  fiscal year ended  December
31, 1995.
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                     INDIVIDUAL GRANTS
- -------------------------------------------------------------------------------------------
                                       NUMBER OF                                              POTENTIAL REALIZABLE
                                      SECURITIES                                                VALUE AT ASSUMED
                                      UNDERLYING     % OF TOTAL                              ANNUAL RATES OF STOCK
                                       OPTIONS/     OPTIONS/ SARS                            PRICE APPRECIATION FOR
                                         SARS        GRANTED TO     EXERCISE OR                   OPTION TERM
                                        GRANTED     EMPLOYEES IN    BASE PRICE   EXPIRATION  ----------------------
NAME                                    (#)(1)     FISCAL YEAR(2)     ($/SH)        DATE     5% ($)(3)   10% ($)(3)
- ------------------------------------  -----------  ---------------  -----------  ----------  ----------  ----------
<S>                                   <C>          <C>              <C>          <C>         <C>         <C>
Jim Jannard.........................      --             --             --           --          --          --
Mike Parnell........................      43,479            6.9      $   23.00     8/8/05       628,906   1,593,770
Link Newcomb........................      86,957           13.8      $   23.00     8/8/05     1,257,798   3,187,504
Donna Gordon........................      13,044            2.0      $   23.00     8/8/05       188,676     478,142
Al Krueger..........................      10,870            1.7      $   23.00     8/8/05       157,230     398,451
</TABLE>
 
- ------------------------
(1) The  options identified in this table  were granted under the Company's 1995
    Stock Incentive Plan and are exercisable  in equal 25% installments on  each
    of  the first four anniversaries  of the date of grant.  In the event of the
    termination of  a  Named Executive  Officer's  employment within  12  months
    following  a change  in control (as  defined in the  stock option agreements
    evidencing such  grants), the  options will  become immediately  vested  and
    exercisable  in  full upon  such termination  of  employment. To  the extent
    permitted under applicable  law, the  options granted  are "incentive  stock
    options"  for purposes of Section 422 of  the Internal Revenue Code of 1986,
    as amended, and otherwise are nonqualified stock options.
 
(2) The denominator used  to calculate  the percentages in  this column  include
    262,177  options granted under the 1995 Stock Incentive Plan to non-employee
    consultants.
 
(3) The potential gains shown are  net of the option  exercise price and do  not
    include  the effect of any taxes associated with exercise. The amounts shown
    are  for  the  assumed  rates  of  appreciation  only,  do  not   constitute
    projections  of future  stock price performance  and may  not necessarily be
    realized. Actual gains,  if any,  on stock  option exercises  depend on  the
    future performance of the Common Stock, continued employment of the optionee
    through the term of the option and other factors.
 
    The  following table sets  forth information concerning  the fiscal year-end
value of unexercised stock  options held by the  Named Executive Officers as  of
December  31, 1995. No options were exercised by the Named Executive Officers in
fiscal 1995.
 
AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
                                                                                                               VALUE OF
                                                                                      NUMBER OF SECURITIES    UNEXERCISED
                                                                                           UNDERLYING        IN-THE-MONEY
                                                                                           UNEXERCISED       OPTIONS/SARS
                                                                                         OPTIONS/SARS AT       AT FY-END
                                                                                           FY-END (#)           ($)(1)
                                                                                      ---------------------  -------------
                                              SHARES ACQUIRED ON         VALUE            EXERCISABLE/       EXERCISABLE/
NAME                                             EXERCISE (#)        REALIZED ($)         UNEXERCISABLE      UNEXERCISABLE
- --------------------------------------------  -------------------  -----------------  ---------------------  -------------
<S>                                           <C>                  <C>                <C>                    <C>
Jim Jannard.................................          --                  --                   --                 --
Mike Parnell................................          --                  --                0/43,479           0/478,269
Link Newcomb................................          --                  --                0/86,957           0/956,527
Donna Gordon................................          --                  --                0/13,044           0/143,484
Al Krueger..................................          --                  --                0/10,870           0/119,570
</TABLE>
 
- ------------------------
(1) Based upon the reported closing price of $34.00 per share of Common Stock on
    the New York Stock Exchange on December 29, 1995.
 
                                       42
<PAGE>
EMPLOYMENT AGREEMENTS
 
    Messrs. Jannard  and Parnell  entered into  employment agreements  with  the
Company in August 1995, prior to the Company's initial public offering of Common
Stock.   The  agreements  each  have   a  term  of  two   years  and  contain  a
non-competition provision effective through  the term of  employment and for  an
additional  two years from the end of  such term. Pursuant to the agreement with
Mr. Jannard, the Company pays to Mr. Jannard a base salary of $400,000 per  year
and  an annual performance bonus, with the  amount of the bonus being determined
pursuant to the Performance Bonus Plan described below. The minimum target bonus
for Mr. Jannard under the Performance Bonus Plan will be an amount not less than
$1,000,000 per year.  Pursuant to the  agreement with Mr.  Parnell, the  Company
pays  Mr. Parnell a  base salary of  $200,000 per year  and a performance bonus,
with the amount of the bonus being determined pursuant to the Performance  Bonus
Plan.  The minimum target bonus for Mr. Parnell under the Performance Bonus Plan
will be an amount not less than $600,000 per year. Commencing on the  expiration
of  the  term of  the  employment agreement,  or  earlier should  the employment
agreement be terminated other than for cause (as defined in the agreements), the
Company and Mr. Jannard or  Mr. Parnell, as the case  may be, will enter into  a
two-year  consulting agreement  under which  such executive  will render certain
consulting services for which the Company will pay an annual consulting fee  the
amount  of which will  be determined at  the time the  consulting agreements are
entered into. In  addition, each executive  is also entitled  to certain  fringe
benefits,  including  access to  vehicles and  aircraft leased  or owned  by the
Company and full Company-paid  medical insurance for  himself and his  immediate
family  during his lifetime. Pursuant to  the employment agreements, Mr. Jannard
has agreed  to contribute  to  the Company,  in certain  circumstances,  certain
amounts  in respect of  matters that occurred  prior to the  consummation of the
Company's initial public offering of Common Stock, and the Company has agreed to
pay such amounts to Mr. Parnell as compensation. This arrangement has not had  a
material effect on the Company.
 
    Mr.  Newcomb entered  into an employment  agreement with  the Company, dated
April 1, 1995. Mr.  Newcomb's agreement has  a term of three  years and will  be
automatically  extended for  successive terms  of one  year unless  either party
provides written  notice  that it  does  not wish  to  extend the  term  of  the
agreement.  The agreement contains a non-competition provision effective through
the term of employment and for  an additional two years thereafter. The  Company
will pay Mr. Newcomb a base salary of $125,000 per year and a performance bonus,
with  the amount of the bonus being determined pursuant to the Performance Bonus
Plan. The minimum target bonus for Mr. Newcomb under the Performance Bonus  Plan
is  required to be an amount not less than $275,000 per year; PROVIDED, that for
1995 only, the bonus was payable only  for the period from July 1, 1995  through
December  31, 1995.  Mr. Newcomb  is also  entitled to  certain fringe benefits,
including medical, dental and insurance plans adopted by the Company.
 
INCENTIVE AND BONUS PLANS
 
    1995 STOCK INCENTIVE PLAN.  In August 1995, the Company's Board of Directors
adopted, and the shareholders  approved, the Oakley,  Inc. 1995 Stock  Incentive
Plan  (the  "1995  Stock Incentive  Plan").  The  1995 Stock  Incentive  Plan is
administered by  the Stock  Option  Committee of  the  Board of  Directors  (the
"Committee"),  which is  comprised of Mr.  Jannard and Ms.  Miller. All officers
(including officers who are  also directors), employees, consultants  (including
individuals  who endorse the Company's products) and advisors of the Company are
eligible for discretionary awards under the 1995 Stock Incentive Plan. The  1995
Stock  Incentive  Plan  provides  for  stock-based  incentive  awards, including
incentive  stock  options,  non-qualified   stock  options,  restricted   stock,
performance shares, stock appreciation rights and deferred stock. The 1995 Stock
Incentive  Plan  permits the  Committee to  select  eligible persons  to receive
awards and to determine certain terms  and conditions of such awards,  including
the  vesting schedule and exercise  price of each award,  and whether such award
will accelerate upon the occurrence of a change in control of the Company. Under
the 1995 Stock Incentive Plan, options  to purchase Common Stock may be  granted
with an option exercise price that is less than the then current market value of
such  stock. Under  the 1995  Stock Incentive  Plan, options,  restricted stock,
performance shares or stock appreciation rights covering no more than 80% of the
shares reserved for issuance under the 1995 Stock Incentive Plan may be  granted
to  any  participant in  any one  year. A  total of  2,856,000 shares  have been
reserved for issuance under the 1995 Stock
 
                                       43
<PAGE>
Incentive  Plan.  The  Company  has  previously  granted  to  certain  officers,
employees,  advisors  and  consultants,  options  to  purchase  an  aggregate of
approximately 630,000  shares of  Common Stock  under the  1995 Stock  Incentive
Plan,  substantially all with an  exercise price of $23.00  per share (the price
per share in the Company's initial public offering).
 
    In addition, under the 1995 Stock Incentive Plan, each non-employee director
may irrevocably elect annually to waive the receipt of any or all of his or  her
annual retainer and/or meeting fees (if any) for the year commencing immediately
following  each annual shareholder  meeting and in lieu  thereof receive a fixed
number of non-qualified  stock options for  such year, with  the number of  such
options  fixed by the Board of Directors, based  on the amount of fees so waived
and an  independent appraisal  of  the intrinsic  value  of such  options.  Such
options are exercisable in full on the date of grant. The option price per share
of  Common Stock purchasable under such options  will be 100% of the fair market
value of such stock on the date of grant.
 
    The 1995 Stock Incentive Plan may be amended, suspended or terminated at any
time. However, the maximum number of shares that may be sold or issued under the
1995 Stock Incentive Plan  may not be  increased, nor may  the class of  persons
eligible to participate in the 1995 Stock Incentive Plan be altered, without the
approval  of the Company's shareholders;  PROVIDED, HOWEVER, that adjustments to
the number of shares subject to the 1995 Stock Incentive Plan and to  individual
awards  thereunder and/or to the exercise price of awards previously granted are
permitted without shareholder  approval upon  the occurrence  of certain  events
affecting  the  capital structure  of  the Company.  With  respect to  any other
amendments to the 1995 Stock Incentive Plan, the Board of Directors may, in  its
discretion,  determine  that  such  amendment will  become  effective  only upon
approval by the shareholders of the Company if the Board of Directors determines
that such shareholder  approval may  be advisable, such  as for  the purpose  of
obtaining  or retaining  any statutory or  regulatory benefits  under federal or
state securities law, federal  or state tax  laws or any other  laws or for  the
purpose of satisfying applicable stock exchange listing requirements.
 
    PERFORMANCE  BONUS PLAN.  In August 1995, the Board of Directors adopted the
Oakley, Inc. Executive  Officer Performance Bonus  Plan (the "Performance  Bonus
Plan")   covering  its  executive  officers.   The  Performance  Bonus  Plan  is
administered by the Compensation Committee, which is comprised of Ms. Miller and
Mr. Smith.  The  Compensation Committee  will  select each  year  the  executive
officers  of  the Company  who  will be  eligible  to receive  awards  under the
Performance Bonus  Plan. Upon  achievement by  the Company  of certain  targeted
operating  results or other performance goals, such as operating income, pre-tax
income or net income,  the Company will pay  performance bonuses, the  aggregate
amounts  of which will  be determined annually based  upon an objective formula.
The actual amount of  such bonuses may be  proportionately greater or less  than
the  target bonus established for each participant,  to the same extent to which
the Company's actual performance exceeds or falls short of the targeted goals.
 
    The Board of Directors has established target bonuses and performance  goals
with  respect  to  1996  for  certain  of  the  executive  officers  eligible to
participate in the Performance Bonus  Plan, including Messrs. Jannard,  Parnell,
Newcomb,  Lane  and  Krueger  and  Ms.  Gordon.  Such  bonus  targets  aggregate
approximately $2.0 million for 1996. The  actual amount of bonuses payable  will
be dependent upon the Company's achievement of specified performance criteria.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    Prior to the Company's initial public offering of Common Stock, the Board of
Directors,  which was then comprised solely  of Messrs. Jannard and Parnell, did
not  maintain  a  formal  Compensation  Committee.  During  1995,  all  material
compensation decisions with respect to the Named Executive Officers were made by
Messrs. Jannard and Parnell. See "Certain Transactions" immediately below.
 
    Effective   for  fiscal  1996,  Ms.  Miller   and  Mr.  Smith  comprise  the
Compensation Committee.
 
                                       44
<PAGE>
                              CERTAIN TRANSACTIONS
 
   
    The Company currently leases its headquarters facility from a partnership of
which Mr.  Jannard  and Mr.  Parnell  are  the sole  partners.  Aggregate  lease
payments  under such lease  for 1995 and  the three months  ended March 31, 1996
were $384,000 and $96,000, respectively. During  1995, the lease was amended  to
provide  for the Company's  ability to terminate the  lease without any material
payment obligation on the part of the Company.
    
 
   
    As a part of the S Corporation Distribution, the Company distributed certain
aircraft to the Principal Shareholders in August 1995 and leased back certain of
such aircraft from companies controlled by them (each, a "Lessor"). Such  leases
have  terms of five years, with aggregate annual lease payments of $100,000, and
are renewable  at the  option of  the  Company and  the applicable  Lessor.  The
Company  bears all costs and expenses  of operating and maintaining the aircraft
while under lease. During 1995  and the three months  ended March 31, 1996,  the
Company  made  aggregate  payments under  such  leases of  $37,500  and $25,000,
respectively.
    
 
    Prior to  the  consummation of  its  initial public  offering,  the  Company
effected  the Reorganization pursuant to which  (i) the Company terminated its S
corporation status for Federal and state  income tax purposes, (ii) the  Company
distributed  to  the Principal  Shareholders all  of  its and  its predecessor's
previously earned and undistributed taxable  S corporation earnings through  the
date  of the  consummation of the  Company's initial public  offering, (iii) the
Company effected the merger of Buffalo (a company that was engaged in purchasing
and reselling to Oakley certain materials  for use in the manufacture of  Oakley
products) with and into the Company, (iv) the Principal Shareholders contributed
all  of  the  capital  stock  of  Oakley  Europe  to  the  Company  without  any
consideration, (v) the Company effected a 3,240 for 1 stock split of the  Common
Stock  (which was effected on  August 1, 1995) and  (vi) the Company distributed
certain aircraft to  the Principal  Shareholders as  part of  the S  Corporation
Distribution.  Buffalo and Oakley Europe were each wholly owned by the Principal
Shareholders prior to  the Reorganization.  In addition,  concurrently with  the
consummation  of its initial public offering,  Mr. Jannard and the Parnell Trust
contributed to the Company without any consideration certain additional  assets,
which were not material to the Company, for use in connection with the Company's
non-Oakley brand business. See "Corporate History and Reorganization."
 
    In  July 1995,  the Company entered  into a ten-year  agreement with Michael
Jordan for the endorsement  of Oakley eyewear. Pursuant  to such agreement,  Mr.
Jordan  will be  paid an  annual retainer  of $500,000  and received  options to
purchase 108,696 shares of Common Stock at an exercise price of $23.00 (the fair
market value on the date of grant). The Company paid Mr. Jordan $500,000  during
1995 pursuant to this agreement.
 
                       PRINCIPAL AND SELLING SHAREHOLDERS
 
    The  following table and the notes thereto  set forth information, as of the
date of this Prospectus,  relating to beneficial ownership  (as defined in  Rule
13d-3  of the Securities Exchange Act of  1934, as amended (the "Exchange Act"))
of the Company's equity securities and each Selling Shareholder:
 
   
<TABLE>
<CAPTION>
                                                 BENEFICIAL OWNERSHIP OF   NUMBER OF SHARES    BENEFICIAL OWNERSHIP OF
                                                COMMON STOCK PRIOR TO THE   OF COMMON STOCK    COMMON STOCK AFTER THE
                                                      OFFERINGS (1)           TO BE SOLD            OFFERINGS (1)
                                                -------------------------  -----------------  -------------------------
NAME OF BENEFICIAL OWNERS                          NUMBER       PERCENT         NUMBER           NUMBER       PERCENT
- ----------------------------------------------  ------------  -----------  -----------------  ------------  -----------
<S>                                             <C>           <C>          <C>                <C>           <C>
Jim Jannard...................................    21,780,000       61.0%        4,500,000       17,280,000       48.4%
Mike Parnell (2)..............................     2,420,000        6.8           500,000        1,920,000        5.4
M. and M. Parnell Revocable Trust.............     2,420,000        6.8           500,000        1,920,000        5.4
All directors and executive officers as a
 group (10 persons)...........................    24,284,641        68.0%        5,000,000      19,284,641        54.0 %
</TABLE>
    
 
- ------------------------
(1) The mailing  address of each  of Mr.  Jannard, Mr. Parnell  and the  Parnell
    Trust, is c/o Oakley, Inc., 10 Holland, Irvine, California 92718. Subject to
    applicable  community  property laws  and similar  laws, each  person listed
    above has sole voting and investment power with respect to such shares.
 
   
(2) All of the  shares beneficially owned  by Mr. Parnell  are held through  the
    Parnell Trust.
    
 
                                       45
<PAGE>
                        SHARES ELIGIBLE FOR FUTURE SALE
 
   
    As  of March  31, 1996,  the Company had  35,700,000 shares  of Common Stock
outstanding (excluding  approximately 630,000  shares of  Common Stock  issuable
upon  exercise of stock options granted under the 1995 Stock Incentive Plan). Of
these shares,  the 11,500,000  shares  sold by  the  Company and  the  Principal
Shareholders  in the Company's initial public  offering and the 5,000,000 shares
sold by  the Selling  Shareholders in  the Offerings  will be  freely  tradeable
without restriction or further registration under the Securities Act of 1933, as
amended (the "Securities Act"), unless held by an "affiliate" of the Company (as
that  term is defined below).  Any such affiliate will  be subject to the resale
limitations of  Rule  144  adopted  under  the  Securities  Act.  The  remaining
19,200,000  shares of Common  Stock outstanding are  "restricted securities" for
purposes of Rule  144 and are  held by  "affiliates" of the  Company within  the
meaning  of Rule 144 under the Securities  Act. Restricted securities may not be
resold in  a public  distribution  except in  compliance with  the  registration
requirements  of  the  Securities Act  or  pursuant to  an  exemption therefrom,
including the exemption provided  by Rule 144.  The Principal Shareholders  have
contractual rights to demand or participate in future registrations of shares of
Common Stock under the Securities Act.
    
 
    In general under Rule 144 as currently in effect, a person (or persons whose
shares  are  aggregated),  including  a  person  who  may  be  deemed  to  be an
"affiliate" of the Company as that term is defined under the Securities Act,  is
entitled  to sell within any three-month  period a number of shares beneficially
owned for at least two years that does  not exceed the greater of (i) 1% of  the
then  outstanding  shares of  Common Stock  or (ii)  the average  weekly trading
volume of the outstanding shares of Common Stock during the four calendar  weeks
preceding  such  sale.  Sales  under  Rule  144  are  also  subject  to  certain
requirements as to the  manner of sale, notice  and the availability of  current
public information about the Company. However, a person (or persons whose shares
are  aggregated) who  is not an  "affiliate" of  the Company during  the 90 days
preceding a  proposed  sale  by  such person  and  who  has  beneficially  owned
"restricted securities" for at least three years is entitled to sell such shares
under  Rule  144  without  regard  to  the  volume,  manner  of  sale  or notice
requirements. As defined in Rule  144, an "affiliate" of  an issuer is a  person
that  directly or indirectly controls,  or is controlled by,  or is under common
control with such issuer.
 
    The Selling Shareholders have agreed, subject to certain exceptions, not  to
sell  or  otherwise  dispose  of  any  shares  of  Common  Stock  or  securities
convertible into  or exchangeable  or exercisable  for shares  of Common  Stock,
except  the shares sold to the  Underwriters pursuant to the Purchase Agreements
(as defined herein), for a period of 180 days after the date of this Prospectus,
without the prior written consent of the Representatives.
 
    On October 27, 1995, the Company filed a Registration Statement on Form  S-8
under  the  Securities  Act to  register  shares  of Common  Stock  reserved for
issuance to its employees,  officers, directors and  consultants under its  1995
Stock  Incentive Plan.  Shares of Common  Stock issued upon  exercise of options
granted under the 1995 Stock Incentive Plan generally will be available for sale
in the open market.  As of December  31, 1995, the  Company had granted  options
under  the 1995 Stock  Incentive Plan to  certain employees, officers, directors
and consultants to purchase up to 625,211 shares of Common Stock.
 
    No predictions can  be made  of the  effect, if  any, that  future sales  of
shares of Common Stock, and grants of options to acquire shares of Common Stock,
or  the availability of  shares for future  sale, will have  on the market price
prevailing from time to  time. Sales of substantial  amounts of Common Stock  in
the  public  market,  or  the  perception that  such  sales  could  occur, could
adversely affect prevailing market prices of the Common Stock. See "Risk Factors
- -- Future Sales by Principal Shareholders; Shares Eligible for Future Sale."
 
                                       46
<PAGE>
                 CERTAIN UNITED STATES FEDERAL TAX CONSEQUENCES
                          TO NON-UNITED STATES HOLDERS
 
    The  following is a general discussion  of certain United States Federal tax
consequences of the acquisition, ownership, and disposition of Common Stock by a
holder that, for  United States Federal  income tax purposes,  is not a  "United
States person" (a "Non-United States Holder"). This discussion is based upon the
United  States  Federal tax  law  now in  effect,  which is  subject  to change,
possibly retroactively.  For  purposes  of this  discussion,  a  "United  States
person"  means  a  citizen or  resident  of  the United  States;  a corporation,
partnership, or other entity created or organized in the United States or  under
the  laws of the  United States or  of any political  subdivision thereof; or an
estate or trust  whose income is  includible in gross  income for United  States
Federal  income tax purposes regardless of  its source. This discussion does not
consider any specific  facts or  circumstances that  may apply  to a  particular
Non-United  States Holder. Prospective investors are  urged to consult their tax
advisors regarding  the United  States Federal  tax consequences  of  acquiring,
holding, and disposing of Common Stock, as well as any tax consequences that may
arise under the laws of any foreign, state, local, or other taxing jurisdiction.
 
DIVIDENDS
 
    Dividends  paid to a  Non-United States Holder will  generally be subject to
withholding of United States Federal  income tax at the  rate of 30% unless  the
dividend is effectively connected with the conduct of a trade or business within
the  United States by the  Non-United States Holder, in  which case the dividend
will be subject to  the United States  Federal income tax on  net income on  the
same  basis that applies  to United States  persons generally. In  the case of a
Non-United States  Holder which  is a  corporation, such  effectively  connected
income also may be subject to the branch profits tax (which is generally imposed
on  a  foreign  corporation  on  the  repatriation  from  the  United  States of
effectively connected earnings  and profits). Non-United  States Holders  should
consult  any applicable income tax treaties that may provide for a lower rate of
withholding or other rules  different from those  described above. A  Non-United
States  Holder may be required to  satisfy certain certification requirements in
order to claim treaty  benefits or otherwise claim  a reduction of or  exemption
from withholding under the foregoing rules.
 
GAIN ON DISPOSITION
 
    A  Non-United States Holder  will generally not be  subject to United States
Federal income tax on gain recognized on  a sale or other disposition of  Common
Stock  unless (i) the gain is effectively  connected with the conduct of a trade
or business within the  United States by the  Non-United States Holder, (ii)  in
the case of a Non-United States Holder who is a nonresident alien individual and
holds  the Common Stock as a capital asset, such holder is present in the United
States for 183 or more days in  the taxable year of disposition and either  such
individual  has a "tax home" in the United States or the gain is attributable to
an office or other fixed place of business maintained by such individual in  the
United  States or (iii) the Company is or has been a "U.S. real property holding
corporation" for United States  Federal income tax  purposes (which the  Company
does  not believe that it  is or is likely to  become) and the Non-United States
Holder holds  or  has held,  directly  or indirectly,  at  any time  during  the
five-year  period ending on the date of  disposition, more than 5 percent of the
Common Stock. Gain that is effectively connected with the conduct of a trade  or
business  within  the United  States  by the  Non-United  States Holder  will be
subject to the United States Federal income tax on net income on the same  basis
that  applies to United States persons generally (and, with respect to corporate
holders, under certain circumstances,  the branch profits tax)  but will not  be
subject  to withholding. Non-United States Holders should consult any applicable
treaties that may provide for different rules.
 
FEDERAL ESTATE TAXES
 
    Common Stock owned or treated as owned by an individual who is not a citizen
or resident of the United States at the  date of death will be included in  such
individual's  estate for  United States Federal  estate tax  purposes, unless an
applicable estate tax treaty provides otherwise.
 
                                       47
<PAGE>
INFORMATION REPORTING AND BACKUP WITHHOLDING
 
    The Company must report annually to the Internal Revenue Service and to each
Non-United States Holder the amount of  dividends paid to, and the tax  withheld
with  respect  to,  such holder,  regardless  of  whether any  tax  was actually
withheld. This information may also be made available to the tax authorities  of
a country in which the Non-United States Holder resides.
 
    Under   temporary   United  States   Treasury  regulations,   United  States
information reporting requirements and backup withholding tax will generally not
apply to  dividends paid  on the  Common Stock  to a  Non-United States  Holder.
Payments  by a United States office of a broker of the proceeds of a sale of the
Common Stock  is  subject to  both  backup withholding  at  a rate  of  31%  and
information  reporting unless the holder  certifies its Non-United States Holder
status under  penalties  of  perjury  or  otherwise  establishes  an  exemption.
Information  reporting requirements (but not backup withholding) will also apply
to payments of the proceeds of sales  of the Common Stock by foreign offices  of
United States brokers, or foreign brokers with certain types of relationships to
the  United States,  unless the broker  has documentary evidence  in its records
that the holder is a Non-United  States Holder and certain other conditions  are
met, or the holder otherwise establishes an exemption.
 
    Backup  withholding is not an additional tax. Any amounts withheld under the
backup withholding rules  will be  refunded or credited  against the  Non-United
States  Holder's United States  Federal income tax  liability, provided that the
required information is furnished to the Internal Revenue Service.
 
   
    These information reporting and backup withholding rules are under review by
the United States Treasury  and their application to  the Common Stock could  be
changed  by future regulations. On April  15, 1996, the Internal Revenue Service
issued proposed  Treasury  Regulations concerning  the  withholding of  tax  and
reporting  for  certain amounts  paid  to non-resident  individuals  and foreign
corporations. The proposed  Treasury Regulations,  if adopted  in their  present
form,  would be effective for payments made after December 31, 1997. Prospective
investors should consult their tax advisors concerning the potential adoption of
such proposed Treasury Regulations and  the potential effect on their  ownership
of the Common Stock.
    
 
                          DESCRIPTION OF CAPITAL STOCK
 
    The  following description of  the capital stock of  the Company and certain
provisions of the Company's Amended and Restated Articles of Incorporation  (the
"Articles  of Incorporation") and  Bylaws is a  summary and is  qualified in its
entirety by the provisions of the  Articles of Incorporation and Bylaws,  copies
of  which have been filed as exhibits to the Company's Registration Statement of
which this Prospectus is a part.
 
COMMON STOCK
 
    The authorized capital stock of  the Company includes 100,000,000 shares  of
Common Stock, $.01 par value per share (the "Common Stock"), of which 35,700,000
shares  were  outstanding as  of March  31,  1996. Holders  of Common  Stock are
entitled to one vote for each share held  on all matters submitted to a vote  of
the shareholders, including the election of directors. Accordingly, holders of a
majority  of the  shares of  Common Stock  entitled to  vote in  any election of
directors may elect all of the directors standing for election. The Articles  of
Incorporation do not provide for cumulative voting in the election of directors.
Holders  of Common Stock are entitled to receive ratably such dividends, if any,
as may be  declared from time  to time by  the Board of  Directors out of  funds
legally available therefor, and are entitled to receive, pro rata, all assets of
the Company available for distribution to such holders upon liquidation. Holders
of  Common  Stock have  no preemptive,  subscription  or redemption  rights. The
transfer agent with  respect to the  Common Stock is  American Stock Transfer  &
Trust Company.
 
PREFERRED STOCK
 
    Pursuant  to its  Articles of  Incorporation, the  Company is  authorized to
issue 10,000,000  shares of  Preferred  Stock, par  value  $.01 per  share  (the
"Preferred Stock"), which may be issued from time to time in one or more classes
or  series or both upon  authorization by the Company's  Board of Directors. The
Board of Directors, without further approval of the shareholders, is  authorized
to  fix  the  dividend  rights  and  terms,  conversion  rights,  voting rights,
redemption rights  and terms,  liquidation preferences,  and any  other  rights,
 
                                       48
<PAGE>
preferences,  privileges and restrictions applicable to  each class or series of
the  Preferred  Stock.  The  issuance   of  Preferred  Stock,  while   providing
flexibility  in  connection  with  possible  acquisitions  and  other  corporate
purposes, could, among other  things, adversely affect the  voting power of  the
holders of Common Stock and, under certain circumstances, make it more difficult
for  a  third party  to gain  control of  the Company,  discourage bids  for the
Company's Common Stock at  a premium, or otherwise  adversely affect the  market
price of the Common Stock.
 
    The  Company has no current plans to  issue any Preferred Stock. The Company
is not aware of any plans by a third party to seek control of the Company.
 
CERTAIN ARTICLES OF INCORPORATION, BYLAWS AND STATUTORY PROVISIONS AFFECTING
SHAREHOLDERS
 
    SPECIAL  MEETINGS   OF   SHAREHOLDERS;   SHAREHOLDER   ACTION   BY   WRITTEN
CONSENT.    The  Company's Articles  of  Incorporation require  that  any action
required or permitted to be taken by the Company's shareholders may be  effected
at  a duly  called annual or  special meeting  of shareholders or  by consent in
writing. Additionally, the  Articles of  Incorporation and  Bylaws require  that
special  meetings of  the shareholders of  the Company  may be called  only by a
majority of the Board of Directors or an authorized committee thereof.
 
    ADVANCE  NOTICE  REQUIREMENTS   FOR  SHAREHOLDER   PROPOSALS  AND   DIRECTOR
NOMINATIONS.   The Company's  Bylaws provide that  shareholders seeking to bring
business before or to  nominate directors at any  meeting of shareholders,  must
provide  timely notice thereof in writing.  To be timely, a shareholder's notice
must be delivered to, or mailed and received at, the principal executive offices
of the Company not less than (i) with respect to an annual meeting, 120 calendar
days in advance of the date that  the Company's proxy statement was released  to
shareholders  in connection with the previous year's annual meeting, except that
if no annual meeting was held in the previous year or if the date of the  annual
meeting  has  been  changed  by  more  than  30  calendar  days  from  the  date
contemplated at the  time of the  previous year's proxy  statement, such  notice
must  be received by  the Company a  reasonable time before  the Company's proxy
statement is  to be  released and  (ii) with  respect to  a special  meeting  of
shareholders,  a reasonable time  before the Company's proxy  statement is to be
released. The  Bylaws  also specify  certain  requirements for  a  shareholder's
notice  to  be  in  proper  written form.  These  provisions  may  preclude some
shareholders from  bringing  matters  before the  shareholders  or  from  making
nominations for directors.
 
    DIRECTOR  AND OFFICER INDEMNIFICATION.  The Washington Business Act provides
that a  Washington  corporation  may  include  provisions  in  its  articles  of
incorporation  relieving each of its directors of monetary liability arising out
of his or  her conduct as  a director for  breach of his  or her fiduciary  duty
except  liability  for  (i)  acts  or  omissions  of  a  director  that  involve
intentional misconduct or  a knowing  violation of law,  (ii) conduct  violating
Section  23B.08.310 of  the Washington  Business Act  (which section  relates to
unlawful distributions)  or (iii)  any transaction  from which  a director  will
personally  receive  a  benefit in  money,  property  or services  to  which the
director was  not  legally entitled.  The  Company's Articles  of  Incorporation
include such provisions.
 
    The  Company's Articles of Incorporation and Bylaws provide that the Company
shall, to  the fullest  extent  permitted by  the  Washington Business  Act,  as
amended  from  time to  time,  indemnify and  advance  expenses to  each  of its
currently acting and  former directors and  officers, and may  so indemnify  and
advance  expenses to each  of its current  and former employees  and agents. The
Company believes the foregoing  provisions are necessary  to attract and  retain
qualified  persons as directors  and officers. Prior to  the consummation of the
Offerings, the Company intends to enter into separate indemnification agreements
with each of its  directors and executive officers  in order to effectuate  such
provisions.
 
    RESTRICTIONS  ON  CHANGE  OF  CONTROL.    Washington  law  contains  certain
provisions that  may have  the effect  of delaying,  deterring or  preventing  a
change  in control of the Company.  The Washington Business Corporation Act (the
"WBCA"), Chapter 23B.17  of the  Revised Code of  Washington ("RCW")  prohibits,
subject  to certain exceptions, a  merger, sale of assets  or liquidation of the
Company involving  an "interested  shareholder" (defined  as a  person who  owns
beneficially  20%  or  more  of  the  Company's  voting  securities)  unless the
transaction is determined to  be at a  "fair price" or  otherwise approved by  a
majority of the Company's
 
                                       49
<PAGE>
disinterested directors or is approved by holders of two-thirds of the Company's
outstanding   voting  securities,  other  than  those  held  by  the  interested
shareholder. A Washington  corporation may,  in its  articles of  incorporation,
exempt  itself from coverage of this provision, but the Company has not done so.
In  addition,  the  WBCA,  Chapter  23B.19  of  the  RCW,  prohibits  a  "target
corporation,"  with certain  exceptions, from  engaging in  certain "significant
business transactions," with an "acquiring person" who acquires more than 10% of
the voting securities of the target corporation for a period of five years after
such acquisition,  unless the  transaction  is approved  by  a majority  of  the
members  of the target corporation's board of directors prior to the date of the
transaction or  unless the  aggregate amount  of the  cash and  market value  of
non-cash  consideration received  by the  holders of  outstanding shares  of any
class or series of stock of the  target corporation is equal to certain  minimum
amounts.  Such transactions include, among others, a merger with, disposition of
assets to, or issuance or redemption of stock to or from, the acquiring  person,
or  otherwise  allowing the  acquiring  person to  receive  any disproportionate
benefit as a shareholder. Such prohibitions do not apply to any shareholders who
beneficially owned  ten percent  or  more of  the Company's  outstanding  voting
securities prior to the time the Common Stock was registered with the Commission
pursuant to Section 12 or 15 of the Securities Exchange Act of 1934, as amended.
For  purposes  of Chapter  23B.19, the  Company is  a "target  corporation." The
Company may not exempt itself from coverage of Chapter 23B.19.
 
                                       50
<PAGE>
                                  UNDERWRITING
 
    Subject to the terms and conditions  set forth in a purchase agreement  (the
"U.S.  Purchase Agreement") among the Company,  each of the Selling Shareholders
and each  of  the  underwriters  named  below  (the  "U.S.  Underwriters"),  and
concurrently  with  the  sale  of  1,000,000  shares  of  Common  Stock  to  the
International Managers (as defined below), the Selling Shareholders have  agreed
to  sell to  each of the  U.S. Underwriters,  and each of  the U.S. Underwriters
severally has agreed to  purchase from the Selling  Shareholders, the number  of
shares of Common Stock set forth opposite its name below.
 
<TABLE>
<CAPTION>
                                                                                               NUMBER
                                     U.S. UNDERWRITER                                        OF SHARES
- -------------------------------------------------------------------------------------------  ----------
<S>                                                                                          <C>
Merrill Lynch, Pierce, Fenner & Smith
          Incorporated.....................................................................
Alex. Brown & Sons Incorporated............................................................
 
                                                                                             ----------
          Total............................................................................   4,000,000
                                                                                             ----------
                                                                                             ----------
</TABLE>
 
    Merrill  Lynch, Pierce, Fenner  & Smith Incorporated and  Alex. Brown & Sons
Incorporated are acting as representatives  (the "U.S. Representatives") of  the
U.S. Underwriters.
 
    The  Company and the Selling Shareholders  have also entered into a purchase
agreement (the "International  Purchase Agreement" and,  together with the  U.S.
Purchase Agreement, the "Purchase Agreements") with certain underwriters outside
the  United States and  Canada (collectively, the  "International Managers," and
together with the U.S. Underwriters, the "Underwriters"), for whom Merrill Lynch
International and Alex. Brown & Sons Incorporated are acting as  representatives
(the    "International   Representatives"   and,    together   with   the   U.S.
Representatives, the "Representatives"). Subject to the terms and conditions set
forth in the International Purchase Agreement, and concurrently with the sale of
4,000,000 shares of Common Stock to  the U.S. Underwriters pursuant to the  U.S.
Purchase  Agreement,  the  Selling  Shareholders  have  agreed  to  sell  to the
International Managers and the International  Managers have severally agreed  to
purchase  from the  Selling Shareholders,  an aggregate  of 1,000,000  shares of
Common Stock.  The public  offering price  per  share of  Common Stock  and  the
underwriting  discount per  share of Common  Stock are identical  under the U.S.
Purchase Agreement  and the  International  Purchase Agreement.  The  respective
percentages  of the Common Stock to be  sold by each of the Selling Shareholders
will be identical in the U.S. Offering and the International Offering.
 
                                       51
<PAGE>
    In the U.S. Purchase Agreement and the International Purchase Agreement, the
several U.S. Underwriters and the several International Managers,  respectively,
have  agreed, subject to the terms and conditions set forth therein, to purchase
all of the shares of Common Stock being sold pursuant to each such Agreement  if
any  of the  shares of Common  Stock being  sold pursuant to  such Agreement are
purchased. Under certain circumstances,  the commitments of non-defaulting  U.S.
Underwriters  or International Managers  (as the case may  be) may be increased.
The sale of shares of Common Stock to the U.S. Underwriters is conditioned  upon
the sale of shares of Common Stock to the International Managers and vice versa.
 
    The  U.S. Underwriters and  the International Managers  have entered into an
intersyndicate agreement  (the  "Intersyndicate Agreement")  providing  for  the
coordination  of their activities. The Underwriters are permitted to sell shares
of Common Stock  to each  other for  purposes of  resale at  the initial  public
offering  price, less an  amount not greater than  the selling concession. Under
the terms of the Intersyndicate Agreement, the U.S. Underwriters and any  dealer
to  whom they sell shares of Common Stock  will not offer to sell or sell shares
of Common  Stock to  persons who  are  non-U.S. or  non-Canadian persons  or  to
persons   they  believe  intend  to  resell  to  persons  who  are  non-U.S.  or
non-Canadian persons, and the International Managers and any dealer to whom they
sell shares of  Common Stock will  not offer to  sell or sell  shares of  Common
Stock  to U.S. persons or to Canadian  persons or to persons they believe intend
to  resell  to  U.S.  persons  or  Canadian  persons,  except  in  the  case  of
transactions pursuant to the Intersyndicate Agreement.
 
    The U.S. Representatives have advised the Company that the U.S. Underwriters
propose  initially to  offer the  shares of  Common Stock  to the  public at the
public offering price set  forth on the  cover page of  this Prospectus, and  to
certain  dealers at such price less a concession not in excess of $    per share
of Common Stock  on sales to  certain other dealers.  The U.S. Underwriters  may
allow, and such dealers may reallow, a discount not in excess of $     per share
of  Common Stock  on sales  to certain other  dealers. After  the initial public
offering, the public offering price, concession and discount may be changed.
 
   
    At the request  of the Company,  the U.S. Underwriters  have reserved up  to
250,000  shares of Common Stock for sale at the initial public offering price to
directors, officers, employees, business associates  and related persons of  the
Company.  The number of shares of Common Stock available for sale to the general
public will be reduced to the extent such persons purchase such reserved shares.
Any reserved  shares  which  are  not  so  purchased  will  be  offered  by  the
Underwriters to the general public on the same basis as the other shares offered
hereby.
    
 
    The  Company and  the Selling Shareholders  have agreed,  subject to certain
exceptions, not to sell or  otherwise dispose of any  shares of Common Stock  or
securities  convertible into  or exchangeable  or exercisable  for Common Stock,
without the prior written  consent of the Representatives,  for a period of  180
days after the date of this Prospectus.
 
    The  Selling Shareholders have  granted an option  to the U.S. Underwriters,
exercisable within 30 days after the date of this Prospectus, to purchase up  to
an aggregate of 600,000 additional shares of Common Stock at the public offering
price  set forth  on the  cover page of  this Prospectus,  less the underwriting
discount.  The  U.S.  Underwriters  may  exercise  this  option  only  to  cover
over-allotments, if any, made on the sale of the Common Stock offered hereby. To
the   extent  that  the  U.S.  Underwriters  exercise  this  option,  each  U.S.
Underwriter will  be obligated,  subject to  certain conditions,  to purchase  a
number  of  additional  shares  of  Common  Stock  proportionate  to  such  U.S.
Underwriter's initial  amount  reflected in  the  foregoing table.  The  Selling
Shareholders  also  have  granted  an  option  to  the  International  Managers,
exercisable within 30 days after the date of this Prospectus, to purchase up  to
an   aggregate  of   150,000  additional  shares   of  Common   Stock  to  cover
over-allotments, if  any,  on  terms  similar  to  those  granted  to  the  U.S.
Underwriters.
 
    The  Underwriters do not intend to confirm sales of the Common Stock offered
hereby to any accounts over which they exercise discretionary authority.
 
                                       52
<PAGE>
    The Company  and  the Selling  Shareholders  have agreed  to  indemnify  the
several  Underwriters against  certain liabilities,  including liabilities under
the Securities  Act,  or to  contribute  to  payments the  Underwriters  may  be
required  to make in  respect thereof. The  Company has agreed  to indemnify the
Selling Shareholders, under certain circumstances,  in respect of payments  made
by them pursuant to these agreements.
 
                                 LEGAL MATTERS
 
    Certain legal matters with respect to the Common Stock have been passed upon
for the Company by Skadden, Arps, Slate, Meagher & Flom, Los Angeles, California
and,  with respect  to certain  matters of  Washington law,  by Preston  Gates &
Ellis, Seattle, Washington. The validity of the Common Stock offered hereby will
be passed  upon  for the  Underwriters  by  Shearman &  Sterling,  Los  Angeles,
California.  Skadden,  Arps,  Slate,  Meagher  &  Flom  has  from  time  to time
represented certain  of  the Underwriters  in  connection with  unrelated  legal
matters.
 
                                    EXPERTS
 
    The  consolidated financial  statements of Oakley,  Inc. as  of December 31,
1995 and 1994, and for each of the three years in the period ended December  31,
1995  which  appear  in  this Prospectus  and  the  related  financial statement
schedule which  appears  in the  Registration  Statement have  been  audited  by
Deloitte  &  Touche LLP,  independent auditors,  as set  forth in  their reports
thereon also appearing elsewhere  herein and in  the Registration Statement  and
are  included  in  reliance upon  the  reports  of such  firm  given  upon their
authority as experts in accounting and auditing.
 
                             ADDITIONAL INFORMATION
 
    The Company  has  filed  with  the  Securities  and  Exchange  Commission  a
Registration  Statement on Form S-1 under the Securities Act with respect to the
Common Stock  offered  hereby. This  Prospectus  does  not contain  all  of  the
information  set  forth  in  the Registration  Statement  and  the  exhibits and
schedules thereto. For further information with  respect to the Company or  such
Common  Stock, reference is made to the Registration Statement and the schedules
and exhibits filed as  a part thereof. Statements  contained in this  Prospectus
regarding the contents of any contract or any other document are not necessarily
complete  and, in each  instance, reference is  hereby made to  the copy of such
contract or other document filed as  an exhibit to such Registration  Statement.
The Registration Statement, including exhibits thereto, may be inspected without
charge  at the Commission's principal office  in Washington, D.C., and copies of
all or  any part  thereof may  be obtained  from the  Public Reference  Section,
Securities  and Exchange  Commission, 450  Fifth Street,  N.W., Washington, D.C.
20549 upon payment of the prescribed fees.
 
    The  Company  intends  to  furnish  its  shareholders  with  annual  reports
containing   financial  statements  audited   by  independent  certified  public
accountants  and   with  quarterly   reports  containing   unaudited   financial
information for each of the first three quarters of each fiscal year.
 
                                       53
<PAGE>
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
<TABLE>
<S>                                                                                     <C>
Independent Auditors' Report..........................................................        F-2
 
Consolidated Balance Sheets, as of December 31, 1994 and 1995 (audited)...............        F-3
 
Consolidated Statements of Income, for the years ended December 31, 1993,
  1994 and 1995 (audited).............................................................        F-4
 
Consolidated Statements of Shareholders' Equity, for the years ended December 31,
  1993,
  1994 and 1995 (audited).............................................................        F-5
 
Consolidated Statements of Cash Flows, for the years ended December 31, 1993, 1994
  and 1995 (audited)..................................................................        F-6
 
Notes to Consolidated Financial Statements............................................        F-7
</TABLE>
 
                                      F-1
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
To the Board of Directors and Shareholders of
Oakley, Inc.:
 
    We have audited the accompanying consolidated balance sheets of Oakley, Inc.
and  subsidiaries (the Company) as of December 31, 1995 and 1994 and the related
consolidated statements of income, shareholders' equity and cash flows for  each
of  the three years  in the period  ended December 31,  1995. These consolidated
financial statements and financial statement schedule are the responsibility  of
the  Company's management. Our responsibility is  to express an opinion on these
consolidated financial statements and financial statement schedule based on  our
audits.
 
    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In  our opinion, such financial statements referred to above present fairly,
in all material respects,  the consolidated financial  position of Oakley,  Inc.
and  subsidiaries as  of December  31, 1995  and 1994  and the  results of their
operations and their cash flows for each of the three years in the period  ended
December 31, 1995, in conformity with generally accepted accounting principles.
 
DELOITTE & TOUCHE LLP
 
February 13, 1996
Costa Mesa, California
 
                                      F-2
<PAGE>
                         OAKLEY, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
 
                                     ASSETS
   
<TABLE>
<CAPTION>
                                                        DECEMBER    DECEMBER    MARCH 31,
                                                        31, 1994    31, 1995      1996
                                                       ----------  ----------  -----------
                                                                               (UNAUDITED)
<S>                                                    <C>         <C>         <C>
CURRENT ASSETS:
  Cash and cash equivalents..........................  $1,692,000  $9,760,000  $16,879,000
  Accounts receivable, less allowance for doubtful
   accounts of $271,000 (1994), $591,000 (1995) and
   $618,000 (1996)...................................  14,403,000  19,288,000   24,775,000
  Inventories (Note 2)...............................   8,453,000  20,488,000   22,548,000
  Other receivables..................................     969,000     348,000    1,514,000
  Deferred income taxes (Note 4).....................      --       3,562,000    3,534,000
  Prepaid expenses...................................     976,000   1,731,000    2,019,000
                                                       ----------  ----------  -----------
    Total current assets.............................  26,493,000  55,177,000   71,269,000
PROPERTY AND EQUIPMENT, net (Note 3).................  19,358,000  38,888,000   43,613,000
OTHER ASSETS.........................................      --         316,000      319,000
DEFERRED TAX ASSET (Note 4)..........................      --         190,000      190,000
DEPOSITS.............................................   3,843,000   3,154,000    1,479,000
                                                       ----------  ----------  -----------
TOTAL ASSETS.........................................  $49,694,000 $97,725,000 $116,870,000
                                                       ----------  ----------  -----------
                                                       ----------  ----------  -----------
 
<CAPTION>
 
                           LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                                    <C>         <C>         <C>
CURRENT LIABILITIES:
  Loan payable -- bank (Note 5)......................  $3,300,000  $   --      $   --
  S Distribution Notes (Note 7)......................      --         263,000      --
  Accounts payable...................................   9,685,000   7,123,000    8,571,000
  Due to shareholders................................      25,000      --          --
  Accrued expenses and other current liabilities.....   3,551,000   6,601,000    6,844,000
  Income taxes payable (Note 4)......................      --       2,029,000    8,713,000
                                                       ----------  ----------  -----------
    Total current liabilities........................  16,561,000  16,016,000   24,128,000
 
COMMITMENTS AND CONTINGENCIES (Note 6)
 
SHAREHOLDERS' EQUITY (Note 7):
  Preferred stock, par value $.01 per share;
   10,000,000 shares authorized; no shares issued....      --          --          --
  Common stock, par value $.01 per share; 100,000,000
   shares authorized; 32,501,000 (1994) and
   35,700,000 (1995 and 1996) issued and
   outstanding.......................................      18,000     357,000      357,000
  Additional paid-in capital.........................      --      64,427,000   64,429,000
  Retained earnings..................................  33,204,000  16,998,000   27,971,000
  Foreign currency translation adjustment............     (89,000)    (73,000)     (15,000)
                                                       ----------  ----------  -----------
    Total shareholders' equity.......................  33,133,000  81,709,000   92,742,000
                                                       ----------  ----------  -----------
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY...........  $49,694,000 $97,725,000 $116,870,000
                                                       ----------  ----------  -----------
                                                       ----------  ----------  -----------
</TABLE>
    
 
          See accompanying notes to consolidated financial statements.
 
                                      F-3
<PAGE>
                         OAKLEY, INC. AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF INCOME
 
   
<TABLE>
<CAPTION>
                                                    YEAR ENDED DECEMBER 31,
                                           ------------------------------------------
                                               1993          1994           1995
                                           ------------  -------------  -------------   THREE MONTHS ENDED MARCH
                                                                                                  31,
                                                                                       --------------------------
                                                                                           1995          1996
                                                                                       ------------  ------------
                                                                                       (UNAUDITED)   (UNAUDITED)
<S>                                        <C>           <C>            <C>            <C>           <C>
NET SALES................................  $ 92,714,000  $ 123,952,000  $ 172,752,000  $ 36,615,000  $ 48,706,000
COST OF GOODS SOLD.......................    27,667,000     35,714,000     50,295,000    11,356,000    14,642,000
                                           ------------  -------------  -------------  ------------  ------------
GROSS PROFIT.............................    65,047,000     88,238,000    122,457,000    25,259,000    34,064,000
OPERATING EXPENSES:
  Research and development...............    15,455,000     25,529,000     16,774,000     6,660,000       949,000
  Selling................................    21,750,000     30,815,000     36,776,000     7,470,000    10,091,000
  Shipping and warehousing...............     2,334,000      3,187,000      4,678,000     1,001,000     1,423,000
  General and administrative (Note 6)....    11,801,000     14,681,000     15,753,000     3,692,000     3,948,000
  Gain on disposition of property and
   equipment.............................       --            --           (4,794,000)      --            --
                                           ------------  -------------  -------------  ------------  ------------
    Total operating expenses.............    51,340,000     74,212,000     69,187,000    18,823,000    16,411,000
                                           ------------  -------------  -------------  ------------  ------------
OPERATING INCOME.........................    13,707,000     14,026,000     53,270,000     6,436,000    17,653,000
INTEREST EXPENSE (INCOME), net...........        69,000        232,000        273,000        30,000      (189,000)
                                           ------------  -------------  -------------  ------------  ------------
INCOME BEFORE PROVISION FOR INCOME
 TAXES...................................    13,638,000     13,794,000     52,997,000     6,406,000    17,842,000
PROVISION FOR INCOME TAXES (Note 4)......       308,000        259,000      7,830,000       270,000     6,869,000
                                           ------------  -------------  -------------  ------------  ------------
NET INCOME...............................  $ 13,330,000  $  13,535,000  $  45,167,000  $  6,136,000  $ 10,973,000
                                           ------------  -------------  -------------  ------------  ------------
                                           ------------  -------------  -------------  ------------  ------------
NET INCOME PER COMMON AND COMMON
 EQUIVALENT SHARE........................                                                            $        .31
                                                                                                     ------------
                                                                                                     ------------
WEIGHTED AVERAGE COMMON AND COMMON
 EQUIVALENT SHARES.......................                                                              35,916,000
                                                                                                     ------------
                                                                                                     ------------
 
Supplemental data (unaudited)(Note 1):
  Historical income before provision for
   income taxes..........................  $ 13,638,000  $  13,794,000  $  52,997,000  $  6,406,000
  Supplemental provision for income
   taxes.................................     5,476,000      5,539,000     20,854,000     2,575,000
                                           ------------  -------------  -------------  ------------
  Supplemental net income................  $  8,162,000  $   8,255,000  $  32,143,000  $  3,831,000
                                           ------------  -------------  -------------  ------------
                                           ------------  -------------  -------------  ------------
  Supplemental net income per share......                               $         .95
                                                                        -------------
                                                                        -------------
Weighted average common shares used in
 the calculation of supplemental net
 income per share........................                                  33,770,000
                                                                        -------------
                                                                        -------------
</TABLE>
    
 
          See accompanying notes to consolidated financial statements.
 
                                      F-4
<PAGE>
                         OAKLEY, INC. AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
 
   
<TABLE>
<CAPTION>
                                                                                               CUMULATIVE
                                                                                                 FOREIGN
                                                COMMON STOCK        ADDITIONAL                  CURRENCY
                                            --------------------     PAID-IN       RETAINED    TRANSLATION
                                             SHARES     AMOUNT       CAPITAL       EARNINGS    GAIN (LOSS)     TOTAL
                                            ---------  ---------  --------------  -----------  -----------  -----------
<S>                                         <C>        <C>        <C>             <C>          <C>          <C>
Balance as of January 1, 1993.............  32,501,000 $  18,000   $    --        $28,550,000   $  82,000   $28,650,000
  Net income..............................     --         --            --         13,330,000      --        13,330,000
  Dividends...............................     --         --           --          (9,047,000)     --        (9,047,000)
  Foreign currency translation............     --         --           --             --         (158,000 )    (158,000)
                                            ---------  ---------  --------------  -----------  -----------  -----------
Balance as of December 31, 1993...........  32,501,000    18,000       --          32,833,000     (76,000 )  32,775,000
  Net income..............................     --         --           --          13,535,000      --        13,535,000
  Dividends...............................     --         --           --         (13,164,000)     --       (13,164,000)
  Foreign currency translation............     --         --           --             --          (13,000 )     (13,000)
                                            ---------  ---------  --------------  -----------  -----------  -----------
Balance as of December 31, 1994...........  32,501,000    18,000       --          33,204,000     (89,000 )  33,133,000
  Issuance of common shares...............  3,300,000    347,000     68,713,000       --           --        69,060,000
  Reclassification of undistributed
   taxable S corporation earnings (Note
   7).....................................     --         --         (5,080,000 )   5,080,000      --           --
  Contributed capital.....................   (101,000)    (8,000)       794,000       --           --           786,000
  Net income..............................     --         --           --          45,167,000      --        45,167,000
  Dividends...............................     --         --           --         (66,453,000)     --       (66,453,000)
  Foreign currency translation............     --         --           --             --           16,000        16,000
                                            ---------  ---------  --------------  -----------  -----------  -----------
Balance as of December 31, 1995...........  35,700,000   357,000     64,427,000    16,998,000     (73,000 )  81,709,000
  Deferred compensation...................     --         --              2,000       --           --             2,000
  Net income..............................     --         --           --          10,973,000      --        10,973,000
  Foreign currency translation............     --         --           --             --           58,000        58,000
                                            ---------  ---------  --------------  -----------  -----------  -----------
Balance as of March 31, 1996
 (unaudited)..............................  35,700,000 $ 357,000  $  64,429,000   $27,971,000  $  (15,000 ) $92,742,000
                                            ---------  ---------  --------------  -----------  -----------  -----------
                                            ---------  ---------  --------------  -----------  -----------  -----------
</TABLE>
    
 
   
          See accompanying notes to consolidated financial statements.
    
 
                                      F-5
<PAGE>
                         OAKLEY, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
   
<TABLE>
<CAPTION>
                                                                YEARS ENDED DECEMBER 31,
                                                        ----------------------------------------
                                                            1993          1994          1995
                                                        ------------  ------------  ------------  THREE MONTHS ENDED MARCH
                                                                                                             31,
                                                                                                  -------------------------
                                                                                                     1995          1996
                                                                                                  -----------   -----------
                                                                                                  (UNAUDITED)   (UNAUDITED)
<S>                                                     <C>           <C>           <C>           <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income..........................................  $ 13,330,000  $ 13,535,000  $ 45,167,000  $6,136,000    $10,973,000
  Adjustments to reconcile net income to net cash
   provided by operating activities:
    Depreciation and amortization.....................     6,553,000     7,606,000     7,393,000   1,772,000     1,876,000
    Gain on disposition of equipment..................       (15,000)      (31,000)   (5,286,000)    (12,000 )     (98,000 )
    Deferred Compensation.............................       --            --            --           --             2,000
    Changes in assets and liabilities:
      Accounts receivable.............................    (2,518,000)   (5,772,000)   (4,885,000) (3,124,000 )  (5,487,000 )
      Inventories.....................................       741,000       364,000   (12,035,000) (3,270,000 )  (2,060,000 )
      Deferred income taxes...........................       --            --         (3,752,000)     --            28,000
      Other receivables...............................      (436,000)      239,000       621,000     590,000    (1,166,000 )
      Prepaid expenses................................      (224,000)     (150,000)     (755,000)    242,000      (288,000 )
      Other assets....................................       --            --           (316,000)   (285,000 )      (3,000 )
      Accounts payable................................       681,000     7,008,000    (2,562,000) (1,811,000 )   1,448,000
      Due to shareholders.............................       --            (40,000)      --        6,493,000        --
      Accrued expenses and other current
       liabilities....................................    (2,401,000)    2,052,000     3,025,000     170,000       243,000
      Income taxes payable............................       --            --          2,029,000      --         6,684,000
                                                        ------------  ------------  ------------  -----------   -----------
      Net cash provided by operating activities.......    15,711,000    24,811,000    28,644,000   6,901,000    12,152,000
                                                        ------------  ------------  ------------  -----------   -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Deposits............................................      (172,000)   (3,093,000)      689,000  (1,495,000 )   1,675,000
  Acquisitions of property and equipment..............    (9,084,000)   (6,972,000)  (33,239,000) (3,026,000 )  (6,696,000 )
  Proceeds from sale of equipment.....................        68,000        69,000       412,000      12,000       193,000
                                                        ------------  ------------  ------------  -----------   -----------
    Net cash used in investing activities.............    (9,188,000)   (9,996,000)  (32,138,000) (4,509,000 )  (4,828,000 )
                                                        ------------  ------------  ------------  -----------   -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from bank borrowings.......................       --          3,300,000    57,049,000      --            --
  Repayments of bank borrowings.......................    (1,261,000)   (6,339,000)  (60,349,000) (1,265,000 )      --
  Repayments to shareholders..........................    (6,803,000)      --            --           --            --
  Net proceeds from issuance of common stock..........       --            --         69,060,000      --            --
  Contribution of capital.............................       --            --            786,000      --            --
  Dividends paid......................................    (8,810,000)  (13,401,000)  (55,000,000) (1,000,000 )    (263,000 )
                                                        ------------  ------------  ------------  -----------   -----------
    Net cash (used in) provided by financing
     activities.......................................   (16,874,000)  (16,440,000)   11,546,000  (2,265,000 )    (263,000 )
                                                        ------------  ------------  ------------  -----------   -----------
EFFECT OF EXCHANGE RATE CHANGES ON CASH...............      (158,000)      (13,000)       16,000      28,000        58,000
                                                        ------------  ------------  ------------  -----------   -----------
NET (DECREASE) INCREASE IN CASH AND CASH
 EQUIVALENTS..........................................   (10,509,000)   (1,638,000)    8,068,000     155,000     7,119,000
CASH AND CASH EQUIVALENTS, beginning of period........    13,839,000     3,330,000     1,692,000   1,692,000     9,760,000
                                                        ------------  ------------  ------------  -----------   -----------
CASH AND CASH EQUIVALENTS, end of period..............  $  3,330,000  $  1,692,000  $  9,760,000  $1,847,000    $16,879,000
                                                        ------------  ------------  ------------  -----------   -----------
                                                        ------------  ------------  ------------  -----------   -----------
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
  Cash paid during the year for:
    Interest (net of amounts capitalized).............  $    406,000  $    358,000  $    585,000  $   36,000    $    3,000
                                                        ------------  ------------  ------------  -----------   -----------
                                                        ------------  ------------  ------------  -----------   -----------
    Income taxes......................................  $    431,000  $    275,000  $  9,257,000  $   --        $  157,000
                                                        ------------  ------------  ------------  -----------   -----------
                                                        ------------  ------------  ------------  -----------   -----------
</TABLE>
    
 
    During the year ended December 31, 1995, the Company distributed aircraft to
shareholders  with a fair value  of $11.2 million in the  form of a dividend. At
December 31, 1995, the Company had unpaid S distribution notes with an estimated
balance of $0.3 million. At December 31, 1994, the Company had accrued dividends
of $2.0 million.
 
          See accompanying notes to consolidated financial statements.
 
                                      F-6
<PAGE>
   
                                  OAKLEY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              FOR THE YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995
     AND THE THREE-MONTH PERIODS ENDED MARCH 31, 1995 AND 1996 (UNAUDITED)
    
 
1.  SIGNIFICANT ACCOUNTING POLICIES AND DESCRIPTION OF BUSINESS
 
    DESCRIPTION  OF BUSINESS  -- The  Company is  an innovation-driven designer,
manufacturer and  distributor of  high-performance sunglasses  and goggles.  The
Company's   principal  strength  is   its  ability  to   develop  eyewear  which
demonstrates superior optical performance and comfort through the combination of
patented technology and unique styling.  The Company has focused on  innovations
for  sports applications, and  its products are  worn by a  variety of athletes,
such as skiers, cyclists, runners, surfers, golfers, tennis and baseball players
and motocross riders. In addition,  the Company's products, which are  currently
sold  in over  65 countries worldwide,  have become increasingly  popular in the
larger nonsports, or recreational, segment of the sunglass market.
 
   
    INTERIM FINANCIAL  DATA --  The interim  consolidated financial  data as  of
March  31, 1996 and for the three-month periods ended March 31, 1995 and 1996 is
unaudited. The information reflects all  adjustments, consisting only of  normal
recurring  adjustments, that,  in the  opinion of  management, are  necessary to
present fairly the financial position and  results of operations of the  Company
for the periods indicated. Results of operations for the interim periods are not
necessarily indicative of the results of operations for the full fiscal year.
    
 
    PRINCIPLES OF CONSOLIDATION -- The consolidated financial statements include
the  accounts of Oakley, Inc. (a  Washington corporation, which succeeded to all
the assets and  liabilities of Oakley,  Inc. a California  corporation) and  its
subsidiaries   (collectively,  the  "Company").   All  significant  intercompany
balances and transactions have been eliminated in consolidation.
 
    CASH AND  CASH EQUIVALENTS  -- For  purposes of  the consolidated  financial
statements,  investments purchased with  original maturities of  three months or
less are considered cash equivalents.
 
    INVENTORIES --  Inventories  are stated  at  the lower  of  cost  (first-in,
first-out method) or market.
 
    PROPERTY  AND EQUIPMENT -- Property and equipment are stated at cost, net of
accumulated depreciation  and amortization.  Depreciation and  amortization  are
provided  for using  the straight-line  method over  the estimated  useful lives
(generally 3  to  7  years)  of  the  respective  assets  or,  as  to  leasehold
improvements,  the term of the related lease  if less than the estimated service
life.
 
    REVENUE RECOGNITION -- Revenue is recognized when merchandise is shipped  to
a  customer. Generally the Company extends credit  to its customers and does not
require collateral.  The  Company performs  ongoing  credit evaluations  of  its
customers and historic credit losses have been within management's expectations.
 
    INCOME  TAXES -- The Company accounts  for income taxes under the provisions
of Statement of Financial Accounting  Standards No. 109 (SFAS 109),  "Accounting
for  Income Taxes." Deferred  taxes on income  result from temporary differences
between the  reporting of  income  for financial  statements and  tax  reporting
purposes.  Prior to August 14, 1995, Oakley, Inc.  elected to be treated as an S
corporation under the provisions of the Internal Revenue Code. Accordingly,  the
provision  for income taxes for the periods through August 14, 1995 are computed
by applying the  California franchise  tax rate for  S corporations  of 1.5%  to
Oakley, Inc.'s pretax earnings, plus the foreign taxes related to Oakley Europe.
Effective  August 14, 1995, the Company converted  to a C corporation and became
subject to regular  federal and state  income taxes  on an ongoing  basis. As  a
result,  the  Company recorded  $1.6 million  of deferred  income tax  assets on
August 14, 1995 through a benefit recorded on the statement of income.
 
    FOREIGN CURRENCY TRANSLATION -- The Company's primary functional currency is
the U.S.  dollar. Assets  and liabilities  expressed in  foreign currencies  are
translated    at   exchange   rates    in   effect   at    the   balance   sheet
 
                                      F-7
<PAGE>
   
                                  OAKLEY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              FOR THE YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995
     AND THE THREE-MONTH PERIODS ENDED MARCH 31, 1995 AND 1996 (UNAUDITED)
    
 
1.  SIGNIFICANT ACCOUNTING POLICIES AND DESCRIPTION OF BUSINESS (CONTINUED)
date. Revenue and expense items are translated using the average exchange  rate.
Gains  and  losses  resulting  from translation  of  foreign  currency financial
statements are reported as a  separate component of shareholders' equity.  Gains
and losses from foreign currency exchanges are recognized as incurred.
 
   
    NET  INCOME PER COMMON AND COMMON EQUIVALENT  SHARE -- Net income per common
and common equivalent  share was  computed based on  net income  divided by  the
weighted  average  number of  common  and common  equivalent  shares outstanding
during the three months ended March 31, 1996.
    
 
    SUPPLEMENTAL NET INCOME -- Supplemental net income represents the results of
operations adjusted to reflect a provision  for income tax on historical  income
before  provision for income taxes  which gives effect to  the change in Oakley,
Inc.'s income tax status to a C corporation subsequent to the public sale of its
common stock. The difference between the pro forma income tax rates utilized and
the Federal  statutory rate  of  35% relates  primarily  to state  income  taxes
(approximately 5%, net of federal tax benefit).
 
   
    SUPPLEMENTAL  NET INCOME PER  SHARE -- Historical net  income per common and
common equivalent share is not presented  for periods prior to the three  months
ended March 31, 1996 because it is not indicative of the ongoing entity.
    
 
    Supplemental net income per share has been computed by dividing supplemental
net  income by the weighted average number of shares of common stock outstanding
during the period.
 
    In accordance with a regulation of the SEC, supplemental earnings per  share
data  for the period ended  December 31, 1995 has  been presented to reflect the
effect of  the assumed  issuance of  11,435 shares  of common  stock that  would
generate  sufficient cash to pay the S corporation notes outstanding at December
31, 1995.
 
    STOCK-SPLIT -- On  August 1,  1995, Oakley effected  a 3,240  for one  stock
split  of its  common stock.  All share  and per  share amounts  included in the
accompanying financial statements  and footnotes have  been restated to  reflect
the stock split.
 
    NEW  ACCOUNTING PRONOUNCEMENT --  In October 1995,  the Financial Accounting
Standards Board  issued Statement  of Financial  Accounting Standards  No.  123,
"Accounting  for Stock-Based Compensation."  The Company has  determined that it
will not change to  the fair value  method and will  continue to use  Accounting
Principles  Board Opinion  No. 25  for measurement  and recognition  of employee
stock-based transactions.
 
CERTAIN SIGNIFICANT RISKS AND UNCERTAINTIES
 
    GENERAL BUSINESS --  The Company's  historical success  is attributable,  in
part,  to  its introduction  of  products which  are  perceived to  represent an
improvement in performance over products available in the market. The  Company's
future  success will depend, in part, upon  its continued ability to develop and
introduce such  innovative  products, and  there  can  be no  assurance  of  the
Company's  ability  to do  so. The  sunglass industry  is fragmented  and highly
competitive. In order to retain its  market share, the Company must continue  to
be  competitive in  the areas  of quality,  technology, method  of distribution,
style, brand image, intellectual property  protection and customer service.  The
eyewear industry is subject to changing consumer preferences; shifts in consumer
preferences may adversely affect companies that misjudge such preferences.
 
    In  addition,  the  Company  has experienced  significant  growth  which has
placed, and could continue to place,  a significant strain on its employees  and
operations.  If management is unable to anticipate or manage growth effectively,
the Company's operating results could be materially adversely affected.
 
                                      F-8
<PAGE>
   
                                  OAKLEY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              FOR THE YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995
     AND THE THREE-MONTH PERIODS ENDED MARCH 31, 1995 AND 1996 (UNAUDITED)
    
 
1.  SIGNIFICANT ACCOUNTING POLICIES AND DESCRIPTION OF BUSINESS (CONTINUED)
    USE OF ESTIMATES -- The preparation of the Company's consolidated  financial
statements   in  conformity   with  generally   accepted  accounting  principles
necessarily requires management  to make estimates  and assumptions that  affect
the  reported amounts  of assets  and liabilities  and disclosure  of contingent
liabilities at the balance sheet dates  and the reported amounts of revenue  and
expense  during the  reporting periods.  Actual results  could differ  from such
estimates.
 
    VULNERABILITY DUE  TO SUPPLIER  CONCENTRATIONS --  The Company  relies on  a
single  source for the supply of several components, including the uncoated lens
blanks from which substantially all of  its sunglass lenses are cut. The  effect
of  the loss of any of  these sources or of a  disruption in their business will
depend  primarily  upon  the  length  of  time  necessary  to  find  a  suitable
alternative  source. The loss of  the source for lens  blanks or a disruption in
such source's business or failure by it to meet the Company's product needs on a
timely basis could cause, at a minimum, temporary shortages in needed  materials
and could have a material adverse effect on the Company's results of operations.
 
   
    VULNERABILITY  DUE TO CUSTOMER CONCENTRATIONS -- Sales before discounts to a
sunglass specialty  retail  chain (including  sales  to another  large  sunglass
retailer  which  was  acquired  by  such  chain  in  July  1995)  accounted  for
approximately 26.9%, 30.0% and 32.1% of such sales for the years ended  December
31, 1993, 1994 and 1995, respectively.
    
 
2.  INVENTORIES
   
    Inventories consist of the following at December 31, 1994 and 1995 and March
31, 1996:
    
 
   
<TABLE>
<CAPTION>
                                                                                            MARCH 31,
                                                                 1994          1995           1996
                                                             ------------  -------------  -------------
 
<S>                                                          <C>           <C>            <C>
Raw materials..............................................  $  6,468,000  $  13,650,000  $  16,179,000
Finished goods.............................................     1,985,000      6,838,000      6,369,000
                                                             ------------  -------------  -------------
                                                             $  8,453,000  $  20,488,000  $  22,548,000
                                                             ------------  -------------  -------------
                                                             ------------  -------------  -------------
</TABLE>
    
 
3.  PROPERTY AND EQUIPMENT
   
    Property  and equipment  consist of the  following at December  31, 1994 and
1995 and March 31, 1996:
    
 
   
<TABLE>
<CAPTION>
                                                                                            MARCH 31,
                                                                1994           1995           1996
                                                            -------------  -------------  -------------
 
<S>                                                         <C>            <C>            <C>
Land......................................................  $    --        $   8,245,000  $   8,245,000
Airplanes.................................................     13,765,000       --             --
Automobiles and vans......................................        496,000        573,000        597,000
Furniture and equipment...................................     21,128,000     37,774,000     42,003,000
Tooling...................................................      2,580,000      3,941,000      4,035,000
Leasehold improvements....................................      2,676,000      3,259,000      3,380,000
Construction in progress..................................       --            5,096,000      6,974,000
                                                            -------------  -------------  -------------
                                                               40,645,000     58,888,000     65,234,000
Less accumulated depreciation and amortization............     21,287,000     20,000,000     21,621,000
                                                            -------------  -------------  -------------
                                                            $  19,358,000  $  38,888,000  $  43,613,000
                                                            -------------  -------------  -------------
                                                            -------------  -------------  -------------
</TABLE>
    
 
    Included in construction in progress is capitalized interest of $234,000.
 
                                      F-9
<PAGE>
   
                                  OAKLEY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              FOR THE YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995
     AND THE THREE-MONTH PERIODS ENDED MARCH 31, 1995 AND 1996 (UNAUDITED)
    
 
4.  INCOME TAXES
    The provision for income taxes consists of the following for the years ended
December 31:
 
<TABLE>
<CAPTION>
                                                           1993        1994         1995
                                                        ----------  ----------  -------------
<S>                                                     <C>         <C>         <C>
Current:
  Federal.............................................  $   --      $   --      $   6,756,000
  State...............................................     349,000     191,000      2,063,000
  Foreign.............................................     (41,000)     68,000      1,443,000
                                                        ----------  ----------  -------------
                                                           308,000     259,000     10,262,000
 
Deferred:
  Federal.............................................      --          --         (2,081,000)
  State...............................................      --          --           (351,000)
  Foreign.............................................      --          --           --
                                                        ----------  ----------  -------------
                                                            --          --         (2,432,000)
                                                        ----------  ----------  -------------
                                                        $  308,000  $  259,000  $   7,830,000
                                                        ----------  ----------  -------------
                                                        ----------  ----------  -------------
</TABLE>
 
    The reconciliation of income tax expense computed at U.S. Federal  statutory
rates to income tax expense for the year ended December 31, 1995 is as follows:
 
<TABLE>
<CAPTION>
<S>                                                              <C>
Tax at U.S. Federal statutory rates............................  $18,549,000
State income taxes, net........................................    1,316,000
Recording of deferred income tax assets in
 connection with the conversion to C corporation...............   (1,600,000)
S corporation earnings not subject to Federal tax..............  (10,301,000)
Other, net.....................................................     (134,000)
                                                                 -----------
                                                                 $ 7,830,000
                                                                 -----------
                                                                 -----------
</TABLE>
 
    Deferred  income taxes reflect  the net tax  effect of temporary differences
between the carrying amounts of  assets and liabilities for financial  reporting
purposes and the amounts used for income tax purposes. Significant components of
the Company's deferred tax assets as of December 31, 1995 are as follows:
 
<TABLE>
<CAPTION>
<S>                                                               <C>
Deferred tax assets:
  Warranty reserve..............................................  $1,303,000
  Uniform capitalization........................................    531,000
  Sales returns reserve.........................................    500,000
  Bonus accrual.................................................    485,000
  Other.........................................................    743,000
                                                                  ---------
  Net current deferred income taxes.............................  3,562,000
 
  Depreciation..................................................    190,000
                                                                  ---------
  Net noncurrent deferred income taxes..........................    190,000
                                                                  ---------
Total deferred tax assets.......................................  $3,752,000
                                                                  ---------
                                                                  ---------
</TABLE>
 
    Prior  to  August 14,  1995,  Oakley, Inc.  elected to  be  treated as  an S
corporation under the provisions of the Internal Revenue Code. Accordingly,  the
provisions    for   income   taxes    for   the   period    ended   August   13,
 
                                      F-10
<PAGE>
   
                                  OAKLEY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              FOR THE YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995
     AND THE THREE-MONTH PERIODS ENDED MARCH 31, 1995 AND 1996 (UNAUDITED)
    
 
4.  INCOME TAXES (CONTINUED)
   
1995 and the years ended December 31, 1994 and 1993 are computed by applying the
California franchise tax rate  for S corporations  of 2.5% in  1993 and 1.5%  in
1994,  plus the  foreign taxes  related to  Oakley Europe.  Effective August 14,
1995, the Company  converted to a  C corporation and  became subject to  regular
Federal  and state income  taxes on an  ongoing basis. As  a result, the Company
recorded $1.6 million  of deferred  income tax assets  at August  14, 1995.  The
Company's  provision for income  taxes at March  31, 1995 and  1996 is currently
payable and  was  determined  using  estimated  effective  tax  rates  for  each
respective period.
    
 
5.  LINE OF CREDIT
   
    The  Company  has an  $18.0 million  unsecured  line of  credit with  a bank
syndicate which bears interest at;  (i) the higher of  the bank's prime rate  or
the  rate which is  1/2 of 1% in  excess of the federal  funds effective rate or
(ii) the LIBOR rate, as defined in the credit agreement for such line, plus 1.0%
and  matures  June  1999.  At  December  31,  1995,  there  were  no  borrowings
outstanding  under  the  line  of  credit.  The  credit  agreement  has  various
covenants,  including   the   maintenance   of  minimum   tangible   net   worth
(approximately  $51.0 million at December 31,  1995) and certain other financial
ratios. At December  31, 1995,  Oakley was  in compliance  with the  restrictive
covenants.
    
 
6.  COMMITMENTS AND CONTINGENCIES
    LEASES  --  The Company  is committed  under noncancelable  operating leases
expiring  at  various  dates  through   2000  for  certain  offices,   warehouse
facilities,  production facilities  and aircraft.  The aircraft  are leased from
entities controlled by officers and shareholders of the Company. Minimum  future
annual rentals under these leases are as follows:
 
<TABLE>
<CAPTION>
                                                       RELATED
YEAR ENDING DECEMBER 31,                                PARTY         OTHER         TOTAL
- ---------------------------------------------------  ------------  ------------  ------------
<S>                                                  <C>           <C>           <C>
1996...............................................   $  100,000   $    969,000  $  1,069,000
1997...............................................      100,000        282,000       382,000
1998...............................................      100,000        47,0000       147,000
1999...............................................      100,000          4,000       104,000
2000...............................................       67,000        --             67,000
                                                     ------------  ------------  ------------
    Total..........................................   $  467,000   $  1,302,000  $  1,769,000
                                                     ------------  ------------  ------------
                                                     ------------  ------------  ------------
</TABLE>
 
    Certain  offices  and warehouse  facilities are  leased on  a month-to-month
basis from a  partnership whose partners  are officers and  shareholders of  the
Company.
 
   
    Rent expense is summarized as follows for the years ended December 31, 1993,
1994 and 1995 and the three months ended March 31, 1995 and 1996:
    
 
   
<TABLE>
<CAPTION>
                                                                             MARCH 31,
                                                                       ----------------------
                                    1993        1994         1995         1995        1996
                                 ----------  ----------  ------------  ----------  ----------
<S>                              <C>         <C>         <C>           <C>         <C>
Related parties................  $  384,000  $  384,000  $    421,500  $   96,000  $  121,000
Other..........................     475,000     525,000       819,500     156,000     273,000
                                 ----------  ----------  ------------  ----------  ----------
  Total........................  $  859,000  $  909,000  $  1,241,000  $  252,000  $  394,000
                                 ----------  ----------  ------------  ----------  ----------
                                 ----------  ----------  ------------  ----------  ----------
</TABLE>
    
 
    PURCHASE  COMMITMENTS -- The Company had purchase commitments of $291,000 to
purchase fixed assets at December 31, 1995.
 
    EMPLOYMENT AGREEMENTS --  During 1995  the Company  entered into  employment
agreements  with certain officers of the Company; these agreements have terms of
two to three years. The agreements require
 
                                      F-11
<PAGE>
   
                                  OAKLEY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              FOR THE YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995
     AND THE THREE-MONTH PERIODS ENDED MARCH 31, 1995 AND 1996 (UNAUDITED)
    
 
6.  COMMITMENTS AND CONTINGENCIES (CONTINUED)
minimum aggregate  compensation to  the respective  officers. Additionally,  the
officers  participate in a Performance Bonus Plan, and the employment agreements
establish minimum bonus targets for such officers.
 
    ENDORSEMENT CONTRACTS -- The Company enters into endorsement contracts  from
time to time with certain athletes and others to promote the Company's products.
Minimum annual payments under these agreements are as follows:
 
<TABLE>
<CAPTION>
YEAR ENDING DECEMBER 31,
- --------------------------------------------------------------------------------
<S>                                                                               <C>
1996............................................................................  $  2,245,000
1997............................................................................     1,134,000
1998............................................................................       786,000
1999............................................................................       500,000
2000............................................................................       500,000
Thereafter......................................................................     2,000,000
                                                                                  ------------
    Total.......................................................................  $  7,165,000
                                                                                  ------------
                                                                                  ------------
</TABLE>
 
    Included  in such amounts is an annual retainer of $0.5 million through 2005
for a director of the Company.
 
    LITIGATION -- The Company is currently involved in litigation incidental  to
the Company's business. In the opinion of management, the ultimate resolution of
such  litigation, in the  aggregate, will not  have a significant  effect on the
accompanying financial statements.
 
7.  SHAREHOLDERS' EQUITY
 
    INITIAL PUBLIC OFFERING -- In August 1995, the Company completed an  initial
public offering of 3,300,000 shares of the Company's common stock for $23.00 per
share, netting proceeds to the Company after underwriting discounts and expenses
of approximately $69.1 million.
 
    S  CORPORATION  DISTRIBUTION  -- Prior  to  the consummation  of  the public
offering, the Company distributed to Oakley's shareholders certain fixed  assets
and a portion of previously earned undistributed taxable S corporation earnings.
In  conjunction with the distribution of assets,  the Company recorded a gain of
$4.9 million for the  year ended December 31,  1995, representing the excess  of
the  fair value of the assets distributed over their respective net book values.
Additionally, concurrently with the consummation of the initial public offering,
Oakley shareholders  contributed certain  assets totaling  $0.8 million  to  the
Company.
 
    At  December 31, 1995, amounts payable to shareholders for previously earned
and undistributed taxable S corporation  earnings (which represents the  balance
of S corporation notes) totaled $0.3 million.
 
    At  August 14, 1995, in  accordance with a regulation  of the Securities and
Exchange Commission, the Company reclassified $5.1 million of retained  earnings
to  additional paid-in capital. This  amount represents, for financial reporting
purposes, previously earned and undistributed taxable S corporation earnings.
 
    STOCK INCENTIVE PLAN -- In August 1995, the Company adopted the Oakley, Inc.
Stock Incentive Plan (the "1995 Stock Incentive Plan"). The 1995 Stock Incentive
Plan provides  for  stock-based  incentive  awards,  including  incentive  stock
options, nonqualified stock options, restricted stock, performance shares, stock
appreciation  rights  and deferred  stock  to the  Company  officers, employees,
advisors and consultants. A total
 
                                      F-12
<PAGE>
   
                                  OAKLEY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              FOR THE YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995
     AND THE THREE-MONTH PERIODS ENDED MARCH 31, 1995 AND 1996 (UNAUDITED)
    
 
7.  SHAREHOLDERS' EQUITY (CONTINUED)
   
of 2,856,000  shares  have been  reserved  for  issuance under  the  1995  Stock
Incentive  Plan.  At  March  31,  1996,  stock  options  for  2,174  shares were
exercisable. At March 31, 1996, shares available for issuance pursuant to  stock
option grants were 2,222,337.
    
 
    Information with respect to the above plan follows:
 
   
<TABLE>
<CAPTION>
                                                                  OPTION       OPTION PRICE
                                                                  SHARES        PER SHARE
                                                                 ---------  ------------------
<S>                                                              <C>        <C>
Outstanding at December 31, 1994...............................     --              --
Granted during 1995............................................    627,077  $  23.00 to $37.75
Canceled during 1995...........................................     (1,866) $            23.00
Exercised during 1995..........................................     --              --
                                                                 ---------
Outstanding at December 31, 1995...............................    625,211  $  23.00 to $37.75
Granted during 1996............................................      9,023  $           33.375
Canceled during 1996...........................................       (571) $            23.00
Exercised during 1996..........................................     --              --
                                                                 ---------
Outstanding at March 31, 1996..................................    633,663  $  23.00 to $37.75
                                                                 ---------
                                                                 ---------
</TABLE>
    
 
8.  NET SALES
   
    Net  sales are summarized as follows for  the years ended December 31, 1993,
1994 and 1995 and the three months ended March 31, 1995 and 1996:
    
 
   
<TABLE>
<CAPTION>
                                                                         THREE MONTHS ENDED MARCH 31,
                                                                         ----------------------------
                              1993            1994            1995           1995           1996
                          -------------  --------------  --------------  -------------  -------------
<S>                       <C>            <C>             <C>             <C>            <C>
Domestic................  $  72,783,000  $   90,565,000  $  115,202,000  $  26,044,000  $  30,470,000
International...........     19,931,000      33,387,000      57,550,000     10,571,000  $  18,236,000
                          -------------  --------------  --------------  -------------  -------------
                          $  92,714,000  $  123,952,000  $  172,752,000  $  36,615,000  $  48,706,000
                          -------------  --------------  --------------  -------------  -------------
                          -------------  --------------  --------------  -------------  -------------
</TABLE>
    
 
                                      F-13
<PAGE>
   
                                  OAKLEY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              FOR THE YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995
     AND THE THREE-MONTH PERIODS ENDED MARCH 31, 1995 AND 1996 (UNAUDITED)
    
 
9.  FOREIGN OPERATIONS
    The Company operated principally in two geographic areas, the United  States
and Europe, during the years ended December 31, 1993, 1994, and 1995. There were
no significant transfers between geographic areas during the period.
<TABLE>
<CAPTION>
                                                                          1993
                                                           -----------------------------------
                                                              U.S.      FOREIGN   CONSOLIDATED
                                                           ----------  ---------  ------------
                                                                     (IN THOUSANDS)
<S>                                                        <C>         <C>        <C>
Net sales to unaffiliated customers......................  $   87,212  $   5,502   $   92,714
Operating income.........................................      13,913       (206)      13,707
Net income...............................................      13,481       (151)      13,330
Identifiable assets......................................      41,264      2,328       43,592
 
<CAPTION>
 
                                                                          1994
                                                           -----------------------------------
                                                              U.S.      FOREIGN   CONSOLIDATED
                                                           ----------  ---------  ------------
                                                                     (IN THOUSANDS)
<S>                                                        <C>         <C>        <C>
Net sales to unaffiliated customers......................  $  114,873  $   9,079   $  123,952
Operating income.........................................      13,618        408       14,026
Net income...............................................      13,182        353       13,535
Identifiable assets......................................      46,385      3,309       49,694
<CAPTION>
 
                                                                          1995
                                                           -----------------------------------
                                                              U.S.      FOREIGN   CONSOLIDATED
                                                           ----------  ---------  ------------
                                                                     (IN THOUSANDS)
<S>                                                        <C>         <C>        <C>
Net sales to unaffiliated customers......................  $  152,116  $  20,636   $  172,752
Operating income.........................................      49,534      3,736       53,270
Net income...............................................      42,831      2,336       45,167
Identifiable assets......................................      89,188      8,537       97,725
</TABLE>
 
10. ESTIMATED FAIR VALUE OF FINANCIAL INSTRUMENTS
    The  Company's balance  sheet includes the  following financial instruments:
cash and cash equivalents, trade  accounts receivable and accounts payable.  The
Company   considers  the  carrying  amounts   in  the  financial  statements  to
approximate fair value for these financial instruments because of the relatively
short period of time between origination  of the instruments and their  expected
realization.
 
                                      F-14
<PAGE>
   
                                  OAKLEY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              FOR THE YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995
     AND THE THREE-MONTH PERIODS ENDED MARCH 31, 1995 AND 1996 (UNAUDITED)
    
 
11. QUARTERLY FINANCIAL DATA (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                          FIRST     SECOND      THIRD     FOURTH
                                                                         QUARTER    QUARTER    QUARTER    QUARTER
                                                                        ---------  ---------  ---------  ---------
<S>                                                                     <C>        <C>        <C>        <C>
Year ended December 31, 1994:
  Net sales...........................................................  $  26,175  $  33,973  $  32,591  $  31,213
  Gross profit........................................................     19,039     25,429     22,461     21,309
  Income before provision for income taxes............................      3,319      5,544      2,581      2,350
  Net income..........................................................      3,262      5,440      2,531      2,302
 
  Supplemental income data:
    Income before provision for income taxes..........................  $   3,319  $   5,544  $   2,581  $   2,350
    Supplemental net income...........................................      1,986      3,318      1,545      1,406
 
Year ended December 31, 1995:
  Net sales...........................................................  $  36,615  $  45,686  $  47,499  $  42,952
  Gross profit........................................................     25,259     34,091     33,359     29,748
  Income before provision for income taxes............................      6,406     10,113     21,537     14,941
  Net income..........................................................      6,136      9,592     20,228      9,211
 
  Supplemental income data:
    Income before provision for income taxes..........................  $   6,406  $  10,113  $  21,537  $  14,941
    Supplemental net income...........................................      3,831      6,048     13,161      9,103
</TABLE>
 
                                      F-15
<PAGE>
- -------------------------------------------
                                     -------------------------------------------
- -------------------------------------------
                                     -------------------------------------------
 
    NO  DEALER, SALESPERSON OR OTHER INDIVIDUAL  HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR  MAKE ANY  REPRESENTATIONS NOT  CONTAINED IN  THIS PROSPECTUS  IN
CONNECTION  WITH THE OFFERING COVERED BY THIS PROSPECTUS. IF GIVEN OR MADE, SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE COMPANY, THE SELLING  SHAREHOLDERS, OR THE UNDERWRITERS. THIS  PROSPECTUS
DOES  NOT CONSTITUTE AN OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY, THE
COMMON STOCK IN ANY JURISDICTION WHERE, OR TO ANY PERSON TO WHOM, IT IS UNLAWFUL
TO MAKE SUCH OFFER OR SOLICITATION. NEITHER THE DELIVERY OF THIS PROSPECTUS  NOR
ANY  SALE MADE HEREUNDER SHALL, UNDER  ANY CIRCUMSTANCES, CREATE ANY IMPLICATION
THAT THERE HAS NOT BEEN ANY CHANGE IN THE FACTS SET FORTH IN THIS PROSPECTUS  OR
IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF.
 
                                 --------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                    PAGE
                                                    -----
<S>                                              <C>
Prospectus Summary.............................           3
Risk Factors...................................           6
Corporate History and Reorganization...........          10
Use of Proceeds................................          11
Price Range of Common Stock and Dividend
 Policy........................................          11
Capitalization.................................          12
Selected Financial Data........................          13
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations....................................          16
Business.......................................          25
Management.....................................          39
Certain Transactions...........................          45
Principal and Selling Shareholders.............          45
Shares Eligible for Future Sale................          46
Certain United States Federal Tax Consequences
 to Non-United States Holders..................          47
Description of Capital Stock...................          48
Underwriting...................................          51
Legal Matters..................................          53
Experts........................................          53
Additional Information.........................          53
Index to Consolidated Financial Statements.....         F-1
</TABLE>
    
 
                                5,000,000 SHARES
 
                                     [LOGO]
 
                                  COMMON STOCK
 
                              -------------------
 
                                   PROSPECTUS
 
                              -------------------
 
                              MERRILL LYNCH & CO.
                               ALEX. BROWN & SONS
 
                                  INCORPORATED
 
   
                                                                      , 1996
    
 
- -------------------------------------------
                                     -------------------------------------------
- -------------------------------------------
                                     -------------------------------------------
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
Information   contained  herein  is  subject   to  completion  or  amendment.  A
registration statement  relating to  these securities  has been  filed with  the
Securities  and Exchange  Commission. These securities  may not be  sold nor may
offers to buy be accepted prior  to the time the Registration Statement  becomes
effective.  This  Prospectus  shall  not  constitute an  offer  to  sell  or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in  any State in which such offer,  solicitation or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.
<PAGE>
   
                             SUBJECT TO COMPLETION
                   PRELIMINARY PROSPECTUS DATED MAY 17, 1996
    
 
PROSPECTUS
                                5,000,000 SHARES
 
                                     [LOGO]
 
                                  COMMON STOCK
 
                            ------------------------
 
    Of the  5,000,000 shares  of  Common Stock  of  Oakley, Inc.,  a  Washington
corporation, (the "Company" or "Oakley"), being offered hereby, 1,000,000 shares
are  being offered  outside the  United States  and Canada  by the International
Managers (the "International Offering") and  4,000,000 shares are being  offered
in  a  concurrent offering  inside  the United  States  and Canada  by  the U.S.
Underwriters (the "U.S. Offering," and together with the International Offering,
the "Offerings"). The public offering price, the aggregate underwriting discount
per share and  the respective percentages  of the  Common Stock to  be sold  are
identical for each of the Offerings. See "Underwriting."
 
    All  of the shares of Common Stock  offered hereby are being sold by certain
shareholders of the Company (the  "Selling Shareholders"). The Company will  not
receive  any  of  the  proceeds from  the  sale  of the  shares  by  the Selling
Shareholders. See "Principal and Selling Shareholders."
 
   
    The Common Stock is listed on the New York Stock Exchange ("NYSE") under the
symbol "OO." On May 16, 1996, the  last reported sale price of the Common  Stock
on the NYSE was $45.75 per share.
    
 
    SEE "RISK FACTORS" (BEGINNING ON PAGE 6) FOR A DISCUSSION OF CERTAIN FACTORS
WHICH SHOULD BE CONSIDERED BY PROSPECTIVE PURCHASERS OF THE COMMON STOCK OFFERED
HEREBY.
                             ---------------------
 
THESE  SECURITIES  HAVE  NOT  BEEN APPROVED  OR  DISAPPROVED  BY  THE SECURITIES
 AND EXCHANGE  COMMISSION OR  ANY STATE  SECURITIES COMMISSION,  NOR HAS  THE
   SECURITIES    AND   EXCHANGE   COMMISSION    OR   ANY   STATE   SECURITIES
     COMMISSION PASSED UPON  THE ACCURACY OR  ADEQUACY OF THIS  PROSPECTUS.
             ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
                                                                               PROCEEDS TO
                                     PRICE TO            UNDERWRITING            SELLING
                                      PUBLIC             DISCOUNT(1)         SHAREHOLDERS(2)
<S>                            <C>                   <C>                   <C>
Per Share....................           $                     $                     $
Total (3)....................           $                     $                     $
</TABLE>
 
(1)  The  Company and  the  Selling Shareholders  have  agreed to  indemnify the
    several  Underwriters   against  certain   liabilities,  including   certain
    liabilities   under   the  Securities   Act   of  1933,   as   amended.  See
    "Underwriting."
 
(2)  Before  deducting  expenses  of  the  Offerings  payable  by  the   Selling
    Shareholders estimated to be $         .
 
(3)  The Selling Shareholders have granted to the International Managers and the
    U.S. Underwriters options exercisable within 30 days after the date of  this
    Prospectus,  to purchase up  to an additional 150,000  and 600,000 shares of
    Common Stock, respectively, on the same  terms as set forth above, to  cover
    over-allotments,  if any. If  all such additional  shares are purchased, the
    total Price  to  Public,  Underwriting Discount,  and  Proceeds  to  Selling
    Shareholders will be $         , $         and $         , respectively. See
    "Underwriting."
                            ------------------------
 
    The  shares of Common Stock are offered by the several Underwriters, subject
to prior sale, when, as  and if issued to and  accepted by them, and subject  to
the  approval  of certain  legal  matters by  counsel  for the  Underwriters and
certain other conditions. The Underwriters reserve the right to withdraw, cancel
or modify such offer and  to reject orders in whole  or in part. It is  expected
that  delivery of the shares of Common Stock  will be made in New York, New York
on or about          , 1996.
 
                            ------------------------
 
MERRILL LYNCH INTERNATIONAL  ALEX. BROWN & SONS
 
                                                              INTERNATIONAL
                             ---------------------
 
                The date of this Prospectus is          , 1996.
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
 
                                  UNDERWRITING
 
    Subject  to the terms and conditions  set forth in an international purchase
agreement (the "International  Purchase Agreement") among  the Company, each  of
the  Selling  Shareholders  and  each  of  the  underwriters  named  below  (the
"International Managers"), and concurrently with the sale of 4,000,000 shares of
Common  Stock  to  the  U.S.  Underwriters  (as  defined  below),  the   Selling
Shareholders have agreed to sell to each of the International Managers, and each
of  the International Managers severally has agreed to purchase from the Selling
Shareholders, the number of shares of  Common Stock set forth opposite its  name
below.
 
<TABLE>
<CAPTION>
                                                                                               NUMBER
             INTERNATIONAL MANAGERS                                                          OF SHARES
- -------------------------------------------------------------------------------------------  ----------
<S>                                                                                          <C>
Merrill Lynch International................................................................
Alex. Brown & Sons Incorporated............................................................
 
                                                                                             ----------
            Total..........................................................................   1,000,000
                                                                                             ----------
                                                                                             ----------
</TABLE>
 
    Merrill  Lynch International and Alex. Brown  & Sons Incorporated are acting
as representatives (the  "International Representatives")  of the  International
Managers.
 
    The  Company and the Selling Shareholders  have also entered into a purchase
agreement (the "U.S.  Purchase Agreement" and,  together with the  International
Purchase  Agreement, the "Purchase Agreements") with certain underwriters in the
United States and  Canada (collectively, the  "U.S. Underwriters," and  together
with  the International Managers,  the "Underwriters"), for  whom Merrill Lynch,
Pierce, Fenner &  Smith Incorporated  and Alex.  Brown &  Sons Incorporated  are
acting  as representatives  (the "U.S.  Representatives" and,  together with the
International Representatives, the "Representatives"). Subject to the terms  and
conditions  set forth in the U.S.  Purchase Agreement, and concurrently with the
sale of 1,000,000 shares of Common Stock to the International Managers  pursuant
to the International Purchase Agreement, the Selling Shareholders have agreed to
sell  to the U.S. Underwriters, and  the U.S. Underwriters have severally agreed
to purchase from the Selling Shareholders,  an aggregate of 4,000,000 shares  of
Common  Stock.  The public  offering price  per  share of  Common Stock  and the
underwriting discount  per  share  of  Common  Stock  are  identical  under  the
International Purchase Agreement and the U.S. Purchase Agreement. The respective
percentages  of the Common Stock to be  sold by each of the Selling Shareholders
will be identical in the U.S. Offering and the International Offering.
 
    In the International Purchase Agreement and the U.S. Purchase Agreement, the
several International Managers and the several U.S. Underwriters,  respectively,
have  agreed, subject to the terms and conditions set forth therein, to purchase
all of the shares  of Common Stock  being sold pursuant  to each such  Agreement
 
                                       51
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
if  any of the shares of Common Stock  being sold pursuant to such Agreement are
purchased.  Under  certain  circumstances,  the  commitments  of  non-defaulting
International  Managers  or  U.S.  Underwriters  (as the  case  may  be)  may be
increased. The sale of shares of  Common Stock to the International Managers  is
conditioned upon the sale of shares of Common Stock to the U.S. Underwriters and
vice versa.
 
    The  International Managers and  the U.S. Underwriters  have entered into an
intersyndicate agreement  (the  "Intersyndicate Agreement")  providing  for  the
coordination  of their activities. The Underwriters are permitted to sell shares
of Common Stock  to each  other for  purposes of  resale at  the initial  public
offering  price, less an  amount not greater than  the selling concession. Under
the terms of the  Intersyndicate Agreement, the  International Managers and  any
dealer  to whom they sell shares of Common  Stock will not offer to sell or sell
shares of Common Stock to persons who are U.S. or Canadian persons or to persons
they believe intend to resell to persons  who are U.S. or Canadian persons,  and
the  U.S. Underwriters and any  dealer to whom they  sell shares of Common Stock
will not offer to sell or sell shares of Common Stock to non-U.S. persons or  to
non-Canadian  persons or  to persons they  believe intend to  resell to non-U.S.
persons or non-Canadian persons, except in the case of transactions pursuant  to
the Intersyndicate Agreement.
 
    The   International  Representatives  have  advised  the  Company  that  the
International Managers propose initially to offer the shares of Common Stock  to
the  public at  the public offering  price set forth  on the cover  page of this
Prospectus, and to certain selected dealers at such price less a concession  not
in excess of $
per  share  of Common  Stock.  The International  Managers  may allow,  and such
dealers may reallow, a discount not in excess of $    per share of Common  Stock
on sales to certain other dealers. After the initial public offering, the public
offering price, concession and discount may be changed.
 
   
    At  the request of  the Company, the  U.S. Underwriters have  reserved up to
250,000 shares of Common Stock for sale at the initial public offering price  to
directors,  officers, employees, business associates  and related persons of the
Company. The number of shares of Common Stock available for sale to the  general
public will be reduced to the extent such persons purchase such reserved shares.
Any  reserved  shares  which  are  not  so  purchased  will  be  offered  by the
Underwriters to the general public on the same basis as the other shares offered
hereby.
    
 
    Each International Manager has agreed that  (i) it has not offered or  sold,
and  will not for a period of six months following consummation of the Offerings
offer or sell, in  the United Kingdom  by means of any  document, any shares  of
Common  Stock offered  hereby, other than  to persons  whose ordinary activities
involve them in  acquiring, holding,  managing or disposing  of investments  (as
principal  or  agent)  for the  purposes  of  their businesses  or  otherwise in
circumstances that do not constitute an  offer to the public within the  meaning
of  the Public Offers of Securities Regulations  1995; (ii) it has complied with
and will comply with all applicable provisions of the Financial Services Act  of
1986  with respect to  anything done by it  in relation to  the shares of Common
Stock in, from or otherwise involving the  United Kingdom and (iii) it has  only
issued  or passed on and will only issue or  pass on to any person in the United
Kingdom any document received by it in  connection with the issue of the  shares
of  Common Stock if that person  is of a kind described  in Article 11(3) of the
Financial Services Act 1986 (Investment Advertisements) (Exemptions) Order 1995,
as amended, or is a person to whom the document may otherwise lawfully be issued
or passed on.
 
    Purchasers of the shares offered hereby  may be required to pay stamp  taxes
and  other charges in accordance  with the laws and  practices of the country of
purchase, in addition to the offering price set forth on the cover page hereby.
 
    The Selling  Shareholders  have  granted  an  option  to  the  International
Managers,  exercisable  within 30  days after  the date  of this  Prospectus, to
purchase up to an aggregate of 150,000 additional shares of Common Stock at  the
public  offering price set forth on the  cover page of this Prospectus, less the
underwriting discount. The International Managers may exercise this option  only
to  cover over-allotments, if any, made on  the sale of the Common Stock offered
hereby. To the extent that the International Managers exercise this option, each
International Manager  will  be obligated,  subject  to certain  conditions,  to
purchase  a number  of additional shares  of Common Stock  proportionate to such
International Manager's initial  amount reflected  in the  foregoing table.  The
Selling    Shareholders   also   have   granted    an   option   to   the   U.S.
 
                                       52
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
Underwriters, exercisable within 30 days after  the date of this Prospectus,  to
purchase  up to  an aggregate  of 600,000 additional  shares of  Common Stock to
cover over-allotments,  if  any,  on  terms similar  to  those  granted  to  the
International Managers.
 
    The  Company and  the Selling Shareholders  have agreed,  subject to certain
exceptions, not to sell or  otherwise dispose of any  shares of Common Stock  or
securities  convertible  into or  exchangeable  into or  exercisable  for Common
Stock, without the prior written consent of the Representatives, for a period of
180 days after the date of this Prospectus.
 
    The Underwriters do not intend to confirm sales of the Common Stock  offered
hereby to any accounts over which they exercise discretionary authority.
 
    The  Company  and  the Selling  Shareholders  have agreed  to  indemnify the
several Underwriters against  certain liabilities,  including liabilities  under
the  Securities  Act,  or to  contribute  to  payments the  Underwriters  may be
required to make  in respect thereof.  The Company has  agreed to indemnify  the
Selling  Shareholders, under certain circumstances,  in respect of payments made
by them pursuant to these agreements.
 
                                 LEGAL MATTERS
 
    Certain legal matters with respect to the Common Stock have been passed upon
for the Company by Skadden, Arps, Slate, Meagher & Flom, Los Angeles, California
and, with  respect to  certain matters  of Washington  law, by  Preston Gates  &
Ellis, Seattle, Washington. The validity of the Common Stock offered hereby will
be  passed  upon  for the  Underwriters  by  Shearman &  Sterling,  Los Angeles,
California. Skadden,  Arps,  Slate,  Meagher  &  Flom  has  from  time  to  time
represented  certain  of the  Underwriters  in connection  with  unrelated legal
matters.
 
                             ADDITIONAL INFORMATION
 
    The Company  has  filed  with  the  Securities  and  Exchange  Commission  a
Registration  Statement on Form S-1 under the Securities Act with respect to the
Common Stock  offered  hereby. This  Prospectus  does  not contain  all  of  the
information  set  forth  in  the Registration  Statement  and  the  exhibits and
schedules thereto. For further information with  respect to the Company or  such
Common  Stock, reference is made to the Registration Statement and the schedules
and exhibits filed as  a part thereof. Statements  contained in this  Prospectus
regarding the contents of any contract or any other document are not necessarily
complete  and, in each  instance, reference is  hereby made to  the copy of such
contract or other document filed as  an exhibit to such Registration  Statement.
The Registration Statement, including exhibits thereto, may be inspected without
charge  at the Commission's principal office  in Washington, D.C., and copies of
all or  any part  thereof may  be obtained  from the  Public Reference  Section,
Securities  and Exchange  Commission, 450  Fifth Street,  N.W., Washington, D.C.
20549 upon payment of the prescribed fees.
 
    The  Company  intends  to  furnish  its  shareholders  with  annual  reports
containing   financial  statements  audited   by  independent  certified  public
accountants  and   with  quarterly   reports  containing   unaudited   financial
information for each of the first three quarters of each fiscal year.
 
                                       53
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
                          INDEPENDENT AUDITORS' REPORT
 
We have audited the financial statements of Oakley, Inc. as of December 31, 1995
and 1994, and for each of the three years in the period ended December 31, 1995,
and have issued our report thereon dated February 13, 1996 included elsewhere in
this  Registration  Statement.  Our  audits  included  the  financial  statement
schedule listed in Item 14 (a)(2) of this Registration Statement. This financial
statement schedule  is  the  responsibility of  the  Company's  management.  Our
responsibility  is to  express an opinion  of this  financial statement schedule
based on our audits.  In our opinion, such  financial statements schedule,  when
considered  in  relation to  the basic  financial statements  taken as  a whole,
presents fairly, in all material respects, the information set forth therein.
 
DELOITTE & TOUCHE LLP
Costa Mesa, California
February 13, 1996
 
                                      F-2
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
- -------------------------------------------
                                     -------------------------------------------
- -------------------------------------------
                                     -------------------------------------------
 
    NO  DEALER, SALESPERSON OR OTHER INDIVIDUAL  HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS  NOT CONTAINED IN THIS PROSPECTUS  IN
CONNECTION  WITH THE OFFERING COVERED BY THIS PROSPECTUS. IF GIVEN OR MADE, SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE COMPANY, THE SELLING  SHAREHOLDERS, OR THE UNDERWRITERS. THIS  PROSPECTUS
DOES  NOT CONSTITUTE AN OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY, THE
COMMON STOCK IN ANY JURISDICTION WHERE, OR TO ANY PERSON TO WHOM, IT IS UNLAWFUL
TO MAKE SUCH OFFER OR SOLICITATION. NEITHER THE DELIVERY OF THIS PROSPECTUS  NOR
ANY  SALE MADE HEREUNDER SHALL, UNDER  ANY CIRCUMSTANCES, CREATE ANY IMPLICATION
THAT THERE HAS NOT BEEN ANY CHANGE IN THE FACTS SET FORTH IN THIS PROSPECTUS  OR
IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF.
 
                                 --------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                    PAGE
                                                    -----
<S>                                              <C>
Prospectus Summary.............................           3
Risk Factors...................................           6
Corporate History and Reorganization...........          10
Use of Proceeds................................          11
Price Range of Common Stock and Dividend
 Policy........................................          11
Capitalization.................................          12
Selected Financial Data........................          13
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations....................................          16
Business.......................................          25
Management.....................................          39
Certain Transactions...........................          45
Principal and Selling Shareholders.............          45
Shares Eligible for Future Sale................          46
Certain United States Federal Tax Consequences
 to Non-United States Holders..................          47
Description of Capital Stock...................          48
Underwriting...................................          51
Legal Matters..................................          53
Additional Information.........................          53
Index to Consolidated Financial Statements.....         F-1
</TABLE>
    
 
                                5,000,000 SHARES
 
                                     [LOGO]
 
                                  COMMON STOCK
 
                              -------------------
 
                                   PROSPECTUS
 
                              -------------------
 
                          MERRILL LYNCH INTERNATIONAL
                               ALEX. BROWN & SONS
                                 INTERNATIONAL
 
   
                                                                      , 1996
    
 
- -------------------------------------------
                                     -------------------------------------------
- -------------------------------------------
                                     -------------------------------------------
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
   
<TABLE>
<S>                                                                          <C>
SEC registration fee.......................................................  $  86,127
NASD fee...................................................................     25,477
Blue sky fees..............................................................          *
Printing and engraving expenses............................................          *
Accountants' fees and expenses.............................................          *
Attorneys' fees and expenses...............................................          *
Transfer agent fees........................................................          *
Miscellaneous..............................................................          *
                                                                             ---------
    Total..................................................................  $       *
                                                                             ---------
                                                                             ---------
</TABLE>
    
 
- ------------------------
* To be provided by amendment.
 
ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
    The  Company's Articles of Incorporation and Bylaws provide that the Company
shall, to the fullest  extent permitted by  the Washington Business  Corporation
Act (the "Washington Business Act"), as amended from time to time, indemnify all
directors  and officers of the Company, and may so indemnify employees or agents
of the Company. Section  23B.08.560 of the Washington  Business Act provides  in
part  that if  authorized by  the corporation's  articles of  incorporation or a
shareholder approved or ratified bylaw or board resolution, a corporation  shall
have the power to indemnify, or agree to indemnify, any individual who was or is
threatened to be made a named defendant or respondent in any threatened, pending
or completed action, suit or proceeding, whether civil, criminal, administrative
or  investigative and whether formal or  informal (a "proceeding"), by reason of
the fact that the individual is or was a director, officer, employee or agent of
the corporation or  is or was  serving at the  request of the  corporation as  a
director,  officer, partner,  trustee, employee or  agent of  another foreign or
domestic corporation, partnership, joint  venture, trust, employee benefit  plan
or  other  enterprise, against  the  payment of  reasonable  expenses (including
attorneys' fees),  judgments, settlements,  penalties, fines  (including  excise
taxes  assessed with respect to an  employee benefit plan) incurred with respect
to such proceeding without regard to the restrictions imposed on indemnification
under the  Washington Business  Act;  provided that  no indemnification  can  be
provided  for liability  for (i) acts  or omissions of  such individuals finally
adjudged to  be intentional  misconduct  or a  knowing  violation of  law,  (ii)
conduct  of  such individuals  finally adjudged  to be  in violation  of Section
23B.08.310 of the  Washington Business  Act (which section  relates to  unlawful
distributions),  or (iii) any  transaction with respect to  which it was finally
adjudged that such individuals personally received a benefit in money,  property
or  services to which such individuals  were not legally entitled. The Company's
Articles of  Incorporation  and  Bylaws also  require  advances  for  reasonable
expenses  for such individuals who are parties  to such a proceeding as provided
by applicable law or by written agreement, which written agreement may allow any
required determination as to the availability  of indemnification to be made  by
any appropriate person or body consisting of a member or members of the Board of
Directors,  any other person or body appointed  by the Board of Directors who is
not a party to the particular claim, or independent legal counsel.
 
    The Company  has  entered  into  separate  indemnification  agreements  (the
"Indemnification  Agreements") with each of its directors and executive officers
(the "Indemnified Parties"), pursuant to which the Company has agreed to  defend
and indemnify each such Indemnified Party for claims arising from any actions or
omissions  of  such Indemnified  Party in  his  or her  capacity as  a director,
officer, employee, agent, fiduciary, or consultant  of the Company or any  claim
brought  against  such Indemnified  Party by  reason  of such  Indemnified Party
serving in such capacity, or by any reason of such Indemnified Party serving  at
the   request  of  the  Company  in  such  capacity  with  another  entity.  The
Indemnification Agreements do not
 
                                      II-1
<PAGE>
permit the Company to indemnify the  Indemnified Parties for acts and  omissions
as  to which indemnification is not permitted under the Washington Business Act.
In  addition,  the  Indemnity  Agreements  provide  that,  subject  to   certain
limitations, the Company must maintain directors and officers insurance covering
the  Indemnified Parties and  must advance expenses  incurred by the Indemnified
Parties in defense of  claims for which indemnification  is available under  the
Indemnification Agreements. Each Indemnified Party is obligated to reimburse the
Company  for all  losses and  expenses paid  by the  Company under  the relevant
Indemnity  Agreement  in  the  event  and  only  to  the  extent  that  a  final
determination   is  made  that   the  Indemnified  Party   is  not  entitled  to
indemnification under  such  Indemnity  Agreement,  the  Company's  Articles  of
Incorporation or Bylaws, the Washington Business Act or other applicable law.
 
ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES.
 
    Not Applicable.
 
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
    (a) Exhibits:
 
<TABLE>
<CAPTION>
    EXHIBIT
    NUMBER                                               DESCRIPTION
- ---------------  -------------------------------------------------------------------------------------------
<C>              <S>
       *1.1      Form of U.S. Purchase Agreement
       *1.2      Form of International Purchase Agreement
      **3.1      Articles of Incorporation of the Company
      **3.2      Bylaws of the Company
       *5.1      Opinion and Consent of Preston Gates & Ellis
     **10.1.1    Credit Agreement (the "Credit Agreement"), dated June 20, 1995, between Oakley, Inc., Wells
                 Fargo Bank, National Association, and the Lenders named therein
     **10.1.2    Collateral Account Agreement, dated June 20, 1995, between Oakley, Inc. and Wells Fargo
                 Bank, National Association, as agent for the Lenders party to the Credit Agreement
     **10.1.3    Security Agreement, dated June 20, 1995, between Oakley, Inc. and Wells Fargo Bank,
                 National Association, as agent for the Lenders party to the Credit Agreement
     **10.1.4    Security Agreement and Chattel Mortgage, dated June 20, 1995, between Oakley, Inc. and
                 Wells Fargo Bank, National Association, as agent for the Lenders party to the Credit
                 Agreement
     **10.1.5    Trademark Collateral Security Agreement, dated June 20, 1995, between Oakley, Inc. and
                 Wells Fargo Bank, National Association, as agent for the Lenders party to the Credit
                 Agreement
     **10.1.6    Patent Collateral Security Agreement, dated June 20, 1995, between Oakley, Inc. and Wells
                 Fargo Bank, National Association, as agent for the Lenders party to the Credit Agreement
     **10.1.7    Subordination Agreement, dated June 20, 1995, between Oakley, Inc., Buffalo Works, Inc.,
                 James H. Jannard and Mike D. Parnell
</TABLE>
 
- ------------------------
   * To be filed by amendment.
 
  **Incorporated  by reference  from the Registration  Statement on  Form S-1 of
    Oakley, Inc. (Registration No. 33-93080)
 
 *** Incorporated by reference from the Company's Quarterly Report on Form  10-Q
     for the quarter ended September 30, 1995.
 
**** Incorporated by reference from the Company's Annual Report on Form 10-K for
     the year ended December 31, 1995
 
                                      II-2
<PAGE>
 
<TABLE>
<CAPTION>
    EXHIBIT
    NUMBER                                               DESCRIPTION
- ---------------  -------------------------------------------------------------------------------------------
<C>              <S>
    ***10.1.8    Credit Agreement (the "Amended and Restated Credit Agreement"), dated August 15, 1995,
                 between Oakley, Inc., Wells Fargo Bank, National Association, as agent and the Lenders
                 named therein
    ***10.1.9    Collateral Account Agreement, dated August 15, 1995, between Oakley, Inc. and Wells Fargo
                 Bank, National Association, as agent for the Lenders party to the Amended and Restated
                 Credit Agreement
    ***10.1.10   Guaranty, dated August 15, 1995, by the Guarantors named therein and Wells Fargo Bank,
                 National Association, as agent for the Lenders party to the Amended and Restated Credit
                 Agreement
    ***10.1.11   Shareholder Pledge Agreement (original and English translation), dated August 15, 1995
                 between Oakley, Inc. and Wells Fargo Bank, National Association, as agent for the Lenders
                 party to the Amended and Restated Credit Agreement
    ***10.1.12   Subordination Agreement, dated August 15, 1995 between the Initial Subordinated Creditors
                 named therein and Wells Fargo Bank, National Association, as agent for the Lenders party to
                 the Amended and Restated Credit Agreement
    ***10.1.13   Promissory Note, dated August 8, 1995 between Oakley, Inc. and James H. Jannard
    ***10.1.14   Promissory Note, dated August 8, 1995 between Oakley, Inc. and M. and M. Parnell Revocable
                 Trust
    ***10.1.15   Termination and Release Agreement, dated as of August 15, 1995 between Oakley, Inc. and
                 Wells Fargo Bank, National Association, as agents for the Lenders party to the Credit
                 Agreement
   ****10.1.16   First Amendment to Amended and Restated Credit Agreement dated November 22, 1995 by and
                 among Oakley, Inc., Wells Fargo Bank, National Association, as agent and the Lenders named
                 therein
     **10.2      Loan Agreement, dated June 14, 1993, between Oakley, Inc. and Union Bank, as amended
     **10.3.1    Lease, dated September 15, 1988, between OO Partnership and Oakley, Inc.
     **10.3.2    Agreement, dated July 31, 1995, between OO Partnership and Oakley, Inc.
   ****10.3.3    First Amendment to Lease dated December 31, 1995, by and between Oakley, Inc., and OO
                 Partnership
     **10.4      Lease, dated March 5, 1990, between Weyerhauser Mortgage Company and Oakley, Inc., as
                 amended
     **10.5      Sublease, dated August 17, 1992, between Western Digital Corporation and Oakley, Inc., as
                 amended
     **10.6      Purchase Agreement and Escrow Instructions, dated December 9, 1994, between Oakley, Inc.
                 and Foothill Ranch Development Corporation
   ****10.7      Oakley, Inc. Executive Officer Performance Bonus Plan
   ****10.8      Oakley, Inc. Amended and Restated 1995 Stock Incentive Plan
</TABLE>
 
- ------------------------
   * To be filed by amendment.
 
  ** Incorporated  by reference from  the Registration Statement  on Form S-1 of
     Oakley, Inc. (Registration No. 33-93080)
 
 *** Incorporated by reference from the Company's Quarterly Report on Form  10-Q
     for the quarter ended September 30, 1995.
 
**** Incorporated by reference from the Company's Annual Report on Form 10-K for
     the year ended December 31, 1995
 
                                      II-3
<PAGE>
 
   
<TABLE>
<CAPTION>
    EXHIBIT
    NUMBER                                               DESCRIPTION
- ---------------  -------------------------------------------------------------------------------------------
<C>              <S>
     **10.9      Employment Agreement, dated as of August 1, 1995, between Oakley, Inc. and Jim Jannard
     **10.10     Employment Agreement, dated as of August 1, 1995, between Oakley, Inc. and Mike Parnell
     **10.11     Employment Agreement, dated April 1, 1995, between Oakley, Inc. and Link Newcomb
   ****10.12.1   Indemnification Agreement, dated August 1, 1995, between Oakley, Inc. and Jim Jannard
     **10.12.2   Schedule of indemnification agreements between Oakley, Inc. and each of its other directors
                 and executive officers
     **10.13     Standard Form of Agreement between Owner and Project Manager, dated December 30, 1994,
                 between Oakley, Inc. and Snyder Langston
     **10.14     Lease Agreement, dated January 26, 1995, between Oakley Europe, Sarl and Investipierre 7
                 (In French with English translation)
   ****10.15     Aircraft Lease Agreement, dated August 10, 1995, between Oakley, Inc. and X, Inc.
   ****10.16     Aircraft Lease Agreement, dated August 10, 1995, between Oakley, Inc. and Time Tool
                 Incorporated
     **10.17     Registration Rights Agreement, dated August 1, 1995, between Oakley, Inc., Jim Jannard and
                 the M. and M. Parnell Revocable Trust
   ****10.18     Indemnification Agreement, dated August 9, 1995, between Oakley, Inc., Jim Jannard and the
                 M. and M. Parnell Revocable Trust
    ***10.19     Agreement, dated July 17, 1995, between Oakley, Inc. and Michael Jordan
      *10.20     Form of Indemnification Agreement between Oakley, Inc., Jim Jannard and
                 the M. and M. Parnell Revocable Trust
   ****11.1      Computation of Net Income Per Share
   ****21.1      List of material subsidiaries
       23.1      Consent of Deloitte & Touche LLP, independent auditors
      *23.3      Consent of Preston Gates & Ellis (contained in Exhibit 5.1)
  *****24.1      Power of Attorney
</TABLE>
    
 
    (b)  Financial Statement Schedules
 
<TABLE>
<CAPTION>
                                                                 DESCRIPTION
                               -------------------------------------------------------------------------------
<C>        <S>                 <C>
           * Schedule VIII                            Valuation and Qualifying Accounts
</TABLE>
 
- ------------------------
    * To be filed by amendment.
 
   ** Incorporated  by reference from the Registration  Statement on Form S-1 of
      Oakley, Inc. (Registration No. 33-93080)
 
  *** Incorporated by reference from the Company's Quarterly Report on Form 10-Q
      for the quarter ended September 30, 1995.
 
 **** Incorporated by reference from  the Company's Annual  Report on Form  10-K
      for the year ended December 31, 1995
 
   
***** Incorporated  by reference  from the  Company's Registration  Statement on
      Form S-1 (Registration No. 333-4608)
    
 
ITEM 7.  UNDERTAKINGS.
 
    (a) Insofar as indemnification for liabilities arising under the  Securities
Act  of 1933 may be permitted to  directors, officers and controlling persons of
the Registrant pursuant to the foregoing provisions, or
 
                                      II-4
<PAGE>
otherwise, the Registrant has been advised that in the opinion of the Securities
and Exchange  Commission  such  indemnification  is  against  public  policy  as
expressed in the Act and is, therefore, unenforceable. In the event that a claim
for  indemnification against  such liabilities  (other than  the payment  by the
Registrant of expenses incurred  or paid by a  director, officer or  controlling
person  of  the Registrant  in the  successful  defense of  any action,  suit or
proceeding) is  asserted by  such  director, officer  or controlling  person  in
connection  with the Common Stock being  registered, the Registrant will, unless
in the  opinion  of its  counsel  the matter  has  been settled  by  controlling
precedent,  submit to a  court of appropriate  jurisdiction the question whether
such indemnification by it is against public policy as expressed in the Act  and
will be governed by the final adjudication of such issue.
 
    (b) The undersigned registrant hereby undertakes that:
 
        (1)  For purposes of determining any  liability under the Securities Act
    of 1933, the information omitted from  the form of prospectus filed as  part
    of this registration statement in reliance upon Rule 430A and contained in a
    form of prospectus filed by the registrant pursuant to Rule 424(b)(1) or (4)
    or  497(h)  under the  Securities Act  shall be  deemed to  be part  of this
    registration statement as of the time it was declared effective.
 
        (2) For the purpose  of determining any  liability under the  Securities
    Act  of  1933,  each  post-effective  amendment  that  contains  a  form  of
    prospectus shall be deemed  to be a new  registration statement relating  to
    the  securities offered therein, and the offering of such securities at that
    time shall be deemed to be the initial BONA FIDE offering thereof.
 
                                      II-5
<PAGE>
   
                                   SIGNATURES
    
 
   
    Pursuant  to the requirements of the  Securities Act of 1933, the Registrant
has duly caused this amendment to the Registration Statement to be signed on its
behalf  by  the  undersigned,  thereunto  duly  authorized,  in  Orange  County,
California on May 16, 1996.
    
 
                                          OAKLEY, INC.
 
   
                                          By:                  *
    
 
                                             -----------------------------------
                                              Name: Jim Jannard
                                             Title: President
 
   
    Pursuant  to the requirements of the  Securities Act of 1933, this amendment
to the Registration Statement  has been signed by  the following persons in  the
capacities and on the dates indicated.
    
 
   
               NAME                            TITLE                  DATE
- -----------------------------------  -------------------------  ----------------
 
                                     Chairman of the Board,
                         *           President and Director
- -----------------------------------  (Principal Executive         May 16, 1996
            Jim Jannard              Officer)
 
                         *
- -----------------------------------  Chief Executive Officer      May 16, 1996
           Mike Parnell              and Director
 
                                     Executive Vice President
             /s/ LINK NEWCOMB        and Chief Financial
- -----------------------------------  Officer (Principal           May 16, 1996
           Link Newcomb              Financial Officer)
 
                                     Vice President of Finance
                         *           (Principal Accounting
- -----------------------------------  Officer) Controller and      May 16, 1996
           Donna Gordon              Secretary
 
                         *
- -----------------------------------          Director             May 16, 1996
           Irene Miller
 
                         *
- -----------------------------------          Director             May 16, 1996
            Orin Smith
 
- -----------------------------------          Director
          Michael Jordan
 
    * By:      /s/ LINK NEWCOMB
     ------------------------------
    Link Newcomb, attorney-in-fact
 
                                      II-6
    
<PAGE>
   
                                  OAKLEY, INC.
                SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
             FOR THE YEARS ENDED DECEMBER 31, 1993, 1994, 1995 AND
                     THE THREE MONTHS ENDED MARCH 31, 1996
    
 
   
<TABLE>
<CAPTION>
                                                                ADDITIONS
                                                    BALANCE AT  CHARGED TO                             BALANCE
                                                    BEGINNING   COSTS AND                             AT END OF
                                                    OF PERIOD    EXPENSE    DEDUCTIONS   ADJUSTMENTS    PERIOD
                                                    ----------  ----------  -----------  -----------  ----------
<S>                                                 <C>         <C>         <C>          <C>          <C>
For the year ended December 31, 1993
 Allowance for doubtful accounts                    $  262,000  $  104,000  $  (104,000)  $  --       $  262,000
                                                    ----------  ----------  -----------  -----------  ----------
                                                    ----------  ----------  -----------  -----------  ----------
 
For the year ended December 31, 1994
 Allowance for doubtful accounts                    $  262,000  $    9,000  $   --        $  --       $  271,000
                                                    ----------  ----------  -----------  -----------  ----------
                                                    ----------  ----------  -----------  -----------  ----------
For the year ended December 31, 1995
 Allowance for doubtful accounts                    $  271,000  $  406,000  $   (86,000)  $  --       $  591,000
                                                    ----------  ----------  -----------  -----------  ----------
                                                    ----------  ----------  -----------  -----------  ----------
  Inventory reserve                                 $   --      $  400,000  $   --        $  --       $  400,000
                                                    ----------  ----------  -----------  -----------  ----------
                                                    ----------  ----------  -----------  -----------  ----------
 
For the three months ended March 31, 1996
 Allowance for doubtful accounts                    $  591,000  $   27,000  $   --        $  --       $  618,000
                                                    ----------  ----------  -----------  -----------  ----------
                                                    ----------  ----------  -----------  -----------  ----------
  Inventory reserve                                 $  400,000  $  250,000  $   --        $  --       $  650,000
                                                    ----------  ----------  -----------  -----------  ----------
                                                    ----------  ----------  -----------  -----------  ----------
</TABLE>
    
 
                                      S-1
<PAGE>
                               INDEX TO EXHIBITS
 
<TABLE>
<CAPTION>
    EXHIBIT                                                                                        SEQUENTIAL
    NUMBER                                                                                         PAGE NUMBER
- ---------------                                                                                 -----------------
<C>              <S>                                                                            <C>
       *1.1      Form of U.S. Purchase Agreement
       *1.2      Form of International Purchase Agreement
      **3.1      Articles of Incorporation of the Company
      **3.2      Bylaws of the Company
       *5.1      Opinion and Consent of Preston Gates & Ellis
     **10.1.1    Credit Agreement (the "Credit Agreement"), dated June 20, 1995, between
                 Oakley, Inc., Wells Fargo Bank, National Association, and the Lenders named
                 therein
     **10.1.2    Collateral Account Agreement, dated June 20, 1995, between Oakley, Inc. and
                 Wells Fargo Bank, National Association, as agent for the Lenders party to the
                 Credit Agreement
     **10.1.3    Security Agreement, dated June 20, 1995, between Oakley, Inc. and Wells Fargo
                 Bank, National Association, as agent for the Lenders party to the Credit
                 Agreement
     **10.1.4    Security Agreement and Chattel Mortgage, dated June 20, 1995, between Oakley,
                 Inc. and Wells Fargo Bank, National Association, as agent for the Lenders
                 party to the Credit Agreement
     **10.1.5    Trademark Collateral Security Agreement, dated June 20, 1995, between Oakley,
                 Inc. and Wells Fargo Bank, National Association, as agent for the Lenders
                 party to the Credit Agreement
     **10.1.6    Patent Collateral Security Agreement, dated June 20, 1995, between Oakley,
                 Inc. and Wells Fargo Bank, National Association, as agent for the Lenders
                 party to the Credit Agreement
     **10.1.7    Subordination Agreement, dated June 20, 1995, between Oakley, Inc., Buffalo
                 Works, Inc., James H. Jannard and Mike D. Parnell
    ***10.1.8    Credit Agreement (the "Amended and Restated Credit Agreement"), dated August
                 15, 1995, between Oakley, Inc., Wells Fargo Bank, National Association, as
                 agent and the Lenders named therein
    ***10.1.9    Collateral Account Agreement, dated August 15, 1995, between Oakley, Inc. and
                 Wells Fargo Bank, National Association, as agent for the Lenders party to the
                 Amended and Restated Credit Agreement
    ***10.1.10   Guaranty, dated August 15, 1995, by the Guarantors named therein and Wells
                 Fargo Bank, National Association, as agent for the Lenders party to the
                 Amended and Restated Credit Agreement
    ***10.1.11   Shareholder Pledge Agreement (original and English translation), dated August
                 15, 1995 between Oakley, Inc. and Wells Fargo Bank, National Association, as
                 agent for the Lenders party to the Amended and Restated Credit Agreement
</TABLE>
 
- ------------------------
   * To be filed by amendment.
 
  **Incorporated  by reference  from the Registration  Statement on  Form S-1 of
    Oakley, Inc. (Registration No. 33-93080)
 
 *** Incorporated by reference from the Company's Quarterly Report on Form  10-Q
     for the quarter ended September 30, 1995.
 
**** Incorporated by reference from the Company's Annual Report on Form 10-K for
     the year ended December 31, 1995
<PAGE>
 
<TABLE>
<CAPTION>
    EXHIBIT                                                                                        SEQUENTIAL
    NUMBER                                                                                         PAGE NUMBER
- ---------------                                                                                 -----------------
<C>              <S>                                                                            <C>
    ***10.1.12   Subordination Agreement, dated August 15, 1995 between the Initial
                 Subordinated Creditors named therein and Wells Fargo Bank, National
                 Association, as agent for the Lenders party to the Amended and Restated
                 Credit Agreement
    ***10.1.13   Promissory Note, dated August 8, 1995 between Oakley, Inc. and James H.
                 Jannard
    ***10.1.14   Promissory Note, dated August 8, 1995 between Oakley, Inc. and M. and M.
                 Parnell Revocable Trust
    ***10.1.15   Termination and Release Agreement, dated as of August 15, 1995 between
                 Oakley, Inc. and Wells Fargo Bank, National Association, as agents for the
                 Lenders party to the Credit Agreement
   ****10.1.16   First Amendment to Amended and Restated Credit Agreement dated November 22,
                 1995 by and among Oakley, Inc., Wells Fargo Bank, National Association, as
                 agent and the Lenders named therein
     **10.2      Loan Agreement, dated June 14, 1993, between Oakley, Inc. and Union Bank, as
                 amended
     **10.3.1    Lease, dated September 15, 1988, between OO Partnership and Oakley, Inc.
     **10.3.2    Agreement, dated July 31, 1995, between OO Partnership and Oakley, Inc.
   ****10.3.3    First Amendment to Lease dated December 31, 1995, by and between Oakley,
                 Inc., and OO Partnership
     **10.4      Lease, dated March 5, 1990, between Weyerhauser Mortgage Company and Oakley,
                 Inc., as amended
     **10.5      Sublease, dated August 17, 1992, between Western Digital Corporation and
                 Oakley, Inc., as amended
     **10.6      Purchase Agreement and Escrow Instructions, dated December 9, 1994, between
                 Oakley, Inc. and Foothill Ranch Development Corporation
   ****10.7      Oakley, Inc. Executive Officer Performance Bonus Plan
   ****10.8      Oakley, Inc. Amended and Restated 1995 Stock Incentive Plan
     **10.9      Employment Agreement, dated as of August 1, 1995, between Oakley, Inc. and
                 Jim Jannard
     **10.10     Employment Agreement, dated as of August 1, 1995, between Oakley, Inc. and
                 Mike Parnell
     **10.11     Employment Agreement, dated April 1, 1995, between Oakley, Inc. and Link
                 Newcomb
   ****10.12.1   Indemnification Agreement, dated August 1, 1995, between Oakley, Inc. and Jim
                 Jannard
     **10.12.2   Schedule of indemnification agreements between Oakley, Inc. and each of its
                 other directors and executive officers
</TABLE>
 
- ------------------------
   * To be filed by amendment.
 
  ** Incorporated  by reference from  the Registration Statement  on Form S-1 of
     Oakley, Inc. (Registration No. 33-93080)
 
 *** Incorporated by reference from the Company's Quarterly Report on Form  10-Q
     for the quarter ended September 30, 1995.
 
**** Incorporated by reference from the Company's Annual Report on Form 10-K for
     the year ended December 31, 1995
<PAGE>
 
   
<TABLE>
<CAPTION>
    EXHIBIT                                                                                        SEQUENTIAL
    NUMBER                                                                                         PAGE NUMBER
- ---------------                                                                                 -----------------
<C>              <S>                                                                            <C>
     **10.13     Standard Form of Agreement between Owner and Project Manager, dated December
                 30, 1994, between Oakley, Inc. and Snyder Langston
     **10.14     Lease Agreement, dated January 26, 1995, between Oakley Europe, Sarl and
                 Investipierre 7 (In French with English translation)
   ****10.15     Aircraft Lease Agreement, dated August 10, 1995, between Oakley, Inc. and X,
                 Inc.
   ****10.16     Aircraft Lease Agreement, dated August 10, 1995, between Oakley, Inc. and
                 Time Tool Incorporated
     **10.17     Registration Rights Agreement, dated August 1, 1995, between Oakley, Inc.,
                 Jim Jannard and the M. and M. Parnell Revocable Trust
   ****10.18     Indemnification Agreement, dated August 9, 1995, between Oakley, Inc., Jim
                 Jannard and the M. and M. Parnell Revocable Trust
    ***10.19     Agreement, dated July 17, 1995, between Oakley, Inc. and Michael Jordan
      *10.20     Form of Indemnification Agreement between Oakley, Inc., Jim Jannard and the
                 M. and M. Parnell Revocable Trust
   ****11.1      Computation of Net Income Per Share
   ****21.1      List of material subsidiaries
       23.1      Consent of Deloitte & Touche LLP, independent auditors
      *23.3      Consent of Preston Gates & Ellis (contained in Exhibit 5.1)
  *****24.1      Power of Attorney
</TABLE>
    
 
- ------------------------
    * To be filed by amendment.
 
   ** Incorporated  by reference from the Registration  Statement on Form S-1 of
      Oakley, Inc. (Registration No. 33-93080)
 
  *** Incorporated by reference from the Company's Quarterly Report on Form 10-Q
      for the quarter ended September 30, 1995.
 
 **** Incorporated by reference from  the Company's Annual  Report on Form  10-K
      for the year ended December 31, 1995
 
   
***** Incorporated  by reference  from the  Company's Registration  Statement on
      Form S-1 (Registration No. 333-4608)
    

<PAGE>
   
                                                                    EXHIBIT 23.1
    
 
                         INDEPENDENT AUDITORS' CONSENT
 
   
    We consent to the use in this Registration Statement of Oakley, Inc. on Form
S-1 (Registration No. 333-4608) of our report dated February 13, 1996, appearing
in  the Prospectus, which is  a part of this  Registration Statement, and of our
report dated  February 13,  1996 relating  to the  financial statement  schedule
appearing elsewhere in this Registration Statement.
    
 
    We  also  consent  to  the  reference to  us  under  the  headings "Selected
Financial Data" and "Experts" in such Prospectus.
 
DELOITTE & TOUCHE LLP
 
   
Costa Mesa, California
May 16, 1996
    


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