OAKLEY INC
10-Q, 1996-11-12
OPHTHALMIC GOODS
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<PAGE>

                            SECURITIES AND EXCHANGE COMMISSION
  
                                   WASHINGTON, DC  20549
   
                                        FORM 10-Q



                (X) Quarterly Report Pursuant to Section 13 or 15(d) of the 
                              Securities Exchange Act of 1934

                  For the Quarterly Period Ended September 30, 1996

                                           or

                ( )Transition Report Pursuant to Section 13 or 15(d) of the 
                              Securities Exchange Act of 1934
                For the Transition Period From         To             
                                              ---------  ----------

                             Commission File Number:  1-13848

                                       OAKLEY, INC.

                  (Exact name of registrant as specified in its charter)
    
                  Washington                                  95-3194947
                  ----------                                  ----------
        (State or other jurisdiction of                   (IRS Employer ID No.)
        incorporation or organization)
                                           
                                           
                 10 Holland
            Irvine, California                                  92618
            ------------------                                  -----
           (Address of principal                              (Zip Code)
             executive offices)


                                      (714) 951-0991
                                      --------------
                 (Registrant's telephone number, including area code)
                                           
Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.

              Yes      X          No             
                    ------             ------ 

Indicate the number of shares outstanding of each of the issuer's classes of 
common stock, as of the latest practicable date.

Common Stock, Par Value $.01 Per Share           71,057,804 Shares
- --------------------------------------           -----------------
               (Class)                   (Outstanding on November 6, 1996)

<PAGE>
                                           
                                     OAKLEY, INC.
                                  INDEX TO FORM 10-Q
                                           
PART I.  FINANCIAL INFORMATION

ITEM 1 - Financial Statements     

Consolidated Balance Sheets as of December 31, 1995
   and September 30, 1996 (unaudited)........................................ 3

Consolidated Statements of Income for the three-month and nine-month periods 
  ended September 30, 1995 and 1996 (unaudited).............................. 4
    
Consolidated Statements of Cash Flows for the nine-month periods
  ended September 30, 1995 and 1996(unaudited)............................... 5
    
Notes to Consolidated Financial Statements................................... 6
    
ITEM 2 - Management's Discussion and Analysis of Results of Operations 
and Financial Condition................................................... 7-12
    

PART II.  OTHER INFORMATION

ITEM 1 - Legal Proceedings.................................................. 13
    
ITEM 2 - Changes in Securities.............................................. 13
    
ITEM 3 - Defaults Upon Senior Securities.................................... 13
    
ITEM 4 - Submission of Matters to a Vote of Security Holders................ 13
    
ITEM 5 - Other Information.................................................. 13
    
ITEM 6 - Exhibits and Reports on Form 8-K................................ 14-15
    
Signatures.................................................................. 16
    
Exhibits.................................................................... 17

                                       2
<PAGE>
                                           
                                     OAKLEY, INC.

                              CONSOLIDATED BALANCE SHEETS
                            (IN THOUSANDS, EXCEPT SHARE DATA)

                                       ASSETS

                                         December 31, 1995   September 30, 1996
                                         -----------------   ------------------
                                                                (unaudited)
CURRENT ASSETS:
  Cash and cash equivalents              $           9,760    $          22,996
  Accounts receivable, less allowance 
   for doubtful accounts of $591 
   (1995), $517 (1996)                              19,288               24,128
  Inventories                                       20,488               21,237
  Other receivables                                    348                2,101
  Deferred income taxes                              3,562                3,494
  Prepaid expenses                                   1,731                3,751
                                         -----------------   ------------------
    Total current assets                            55,177               77,707

PROPERTY AND EQUIPMENT, net                         38,888               61,809
OTHER ASSETS                                           316                  671
DEFERRED TAX ASSET                                     190                  190
DEPOSITS                                             3,154                2,941
                                         -----------------   ------------------
TOTAL ASSETS                             $          97,725   $          143,318
                                         -----------------   ------------------
                                         -----------------   ------------------
                          LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES
  S distribution notes                   $             263   $                -
  Accounts payable                                   7,123               10,068 
  Accrued expenses and other 
   current liabilities                               6,601                7,731 
  Income taxes payable                               2,029                1,505
                                         -----------------   ------------------
    Total current liabilities                       16,016               19,304

SHAREHOLDERS' EQUITY
  Preferred stock, par value $.01
   per share:  10,000,000 shares 
   authorized; no shares issued                          -                    -
  Common stock, par value $.01 per 
   share:  100,000,000 shares 
   authorized; 71,400,000 (1995), 
   71,409,972 (1996) issued and 
   outstanding                                         714                  714
  Additional paid-in capital                        64,427               64,558
  Retained earnings                                 16,641               59,005
  Foreign currency translation adjustment              (73)                (263)
                                         -----------------   ------------------
    Total shareholders' equity                      81,709              124,014

TOTAL LIABILITIES AND                    -----------------   ------------------
 SHAREHOLDERS' EQUITY                    $          97,725   $          143,318
                                         -----------------   ------------------
                                         -----------------   ------------------

             See accompanying notes to consolidated financial statements

                                       3

<PAGE>
                                           
                                     OAKLEY, INC.

                           CONSOLIDATED STATEMENTS OF INCOME
                          (IN THOUSANDS, EXCEPT PER SHARE DATA)
                                     (UNAUDITED)

<TABLE>
<CAPTION>
                                                            Three Months Ended         Nine Months Ended 
                                                               September 30,             September 30,
                                                          ----------------------    ----------------------
                                                             1995        1996          1995        1996
                                                          ----------  ----------    ----------  ----------
<S>                                                       <C>         <C>           <C>         <C>
Net sales                                                 $   47,499   $  67,785    $  129,800  $  179,255
Cost of goods sold                                            14,140      20,080        37,091      52,831 
                                                          ----------  ----------    ----------  ----------
    Gross profit                                              33,359      47,705        92,709     126,424 

Operating expenses:
    Research and development                                     814       1,374        15,924       3,335 
    Selling                                                   10,369      14,482        27,507      37,039 
    Shipping and warehousing                                   1,388       1,820         3,506       4,780 
    General and administrative                                 3,721       4,908        11,912      12,947 
    Gain on disposition of property and equipment             (4,833)          -        (4,833)          -
                                                          ----------  ----------    ----------  ----------
      Total operating expenses                                11,459      22,584        54,016      58,101 
                                                           ----------  ----------    ----------  ----------
Operating income                                              21,900      25,121        38,693      68,323 

Interest expense (income), net                                   363        (290)          637        (592)
                                                          ----------  ----------    ----------  ----------
Income before provision for income taxes                      21,537      25,411        38,056      68,915 
Provision for income taxes                                     1,309       9,758         2,100      26,551 
                                                          ----------  ----------    ----------  ----------
Net income                                                $   20,228  $   15,653    $   35,956  $   42,364 
                                                          ----------  ----------    ----------  ----------
                                                          ----------  ----------    ----------  ----------


    Net income per share                                              $     0.22                $     0.59 
                                                                      ----------                ----------
                                                                      ----------                ----------

Weighted average common shares used in the                                71,946                    71,925 
  calculation of net income per share                                 ----------                 ----------
                                                                      ----------                ----------

Supplemental data:

    Historical income before provision for income taxes       21,537                    38,056 
    Supplemental provision for income taxes                    8,376                    15,016 
                                                          ----------                ----------            
     Supplemental net income                                  13,161                    23,040 

    Supplemental net income per share                     $     0.19                $     0.35 
                                                          ----------                ----------            
                                                          ----------                ----------            

    Weighted average common shares used in the 
     calculation of supplemental net income per share         69,054                    66,512 
                                                          ----------                ----------            
                                                          ----------                ----------            

</TABLE>
                  See accompanying notes to consolidated financial statements

                                       4

<PAGE>                                           
                                     OAKLEY, INC.

                        CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (IN THOUSANDS) (UNAUDITED)

<TABLE>
<CAPTION>

                                                                                Nine Months Ended September 30,
                                                                               ---------------------------------
                                                                                     1995             1996
                                                                               ---------------   ---------------
<S>                                                                            <C>               <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net income                                                                $        35,956   $        42,364 
     Adjustments to reconcile net income to net cash provided by operating
     activities:
      Depreciation and amortization                                                      5,507             5,932 
       (Gain) or loss on disposition of equipment                                       (4,833)               18 
      Deferred compensation                                                                  -                25 
      Changes in assets and liabilities:
       Accounts receivable                                                              (2,093)           (4,840)
       Inventories                                                                     (10,225)             (749)
       Deferred income taxes                                                            (1,637)               68 
       Other receivables                                                                   338            (1,753)
       Prepaid expenses                                                                 (1,423)           (2,020)
       Other assets                                                                       (285)                -   
       Accounts payable                                                                 (3,022)            2,945 
       Accrued expenses and other current liabilities                                    3,109             1,130 
       Income taxes payable                                                              2,508              (524)
                                                                               ---------------   ---------------
        Net cash provided by operating activities                                       23,900            42,596 

CASH FLOWS FROM INVESTING ACTIVITIES:
     Deposits                                                                            1,722               213 
     Acquisitions of property and equipment                                            (27,335)          (29,126)
     Proceeds from sale of equipment                                                         -               255 
     Other assets                                                                            -              (355)
                                                                               ---------------   ---------------
        Net cash used in investing activities                                          (25,613)          (29,013)

CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds from bank borrowings                                                      57,049                 -   
     Repayments of bank borrowings                                                     (60,300)                -   
     Net proceeds from issuance of common stock                                         69,788                 -   
     Exercise of stock options                                                               -               106 
     Contribution of capital                                                               918                 -   
     Dividends paid                                                                    (51,000)             (263)
                                                                               ---------------   ---------------
        Net cash provided by (used in) financing activities                             16,455              (157)

EFFECT OF EXCHANGE RATE CHANGES ON CASH                                                     36              (190)
                                                                               ---------------   ---------------
NET INCREASE IN CASH AND CASH EQUIVALENTS                                               14,778            13,236 
CASH AND CASH EQUIVALENTS, beginning of period                                           1,692             9,760 
                                                                               ---------------   ---------------
CASH AND CASH EQUIVALENTS, end of period                                       $        16,470   $        22,996 
                                                                               ---------------   ---------------
                                                                               ---------------   ---------------
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
     Cash paid during the period for:
     Interest                                                                  $           790   $             -   
                                                                               ---------------   ---------------
                                                                               ---------------   ---------------
     Income taxes                                                              $            81   $        26,939 
                                                                               ---------------   ---------------
                                                                               ---------------   ---------------

SUPPLEMENTAL DISCLOSURES OF NON-CASH FLOW INFORMATION:
  During the nine month period ended September 30, 1996, $357 was 
  reclassified from retained earnings to common stock to reflect the 
  Company's stock split effected on September 11, 1996.
</TABLE>

    See accompanying notes to consolidated financial statements
                                           
                                       5

<PAGE>
                                           
                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                           
NOTE 1 - BASIS OF PRESENTATION
The accompanying consolidated financial statements of Oakley, Inc. and its
wholly-owned subsidiaries (the "Company") have been prepared pursuant to the
rules and regulations of the Securities and Exchange Commission ("SEC"). 
Accordingly, they do not include all of the information and footnotes required
by generally accepted accounting principles ("GAAP") for complete financial
statements.

In the opinion of management, the consolidated financial statements contain 
all adjustments, consisting only of normal recurring adjustments, considered 
necessary for a fair statement of the balance sheets as of December 31, 1995 
and September 30, 1996, the statements of income for the three and nine 
months ended September 30, 1995 and 1996 and the statements of cash flows for 
the nine months ended September 30, 1995 and 1996.  The results of operations 
for the three and nine months ended September 30, 1996 are not necessarily 
indicative of the results of operations for the entire fiscal year ending 
December 31, 1996.

NOTE 2 - INITIAL PUBLIC OFFERING
In August 1995, the Company completed an initial public offering of 3,300,000 
shares of the Company's common stock for $23.00 per share, netting proceeds 
to the Company after underwriting discounts and expenses of approximately 
$69.1 million (before adjustment for the stock split referred to in Note 5).
                                           
NOTE 3 - INCOME TAXES
Prior to August 14, 1995, Oakley, Inc. elected to be treated as an S corporation
under the provisions of the Internal Revenue Code.  Accordingly, the provisions
for income taxes for the periods through August 14, 1995 are computed by
applying the California franchise tax rate for S corporations of 1.5% to Oakley,
Inc.'s pretax earnings plus the foreign taxes related to Oakley Europe. 
Effective August 14, 1995, the Company converted to a C corporation and became
subject to regular Federal and state income taxes on an ongoing basis.  As a
result, the Company recorded $1.6 million of deferred income tax assets on
August 14, 1995.

NOTE 4 - CREDIT AGREEMENT
Oakley, Inc. has a line of credit that allows maximum borrowings of $18.0
million.  At September 30, 1996, there was no balance outstanding on the line of
credit.

NOTE 5 - STOCK SPLIT
On September 11, 1996, the Company declared a two-for-one stock split to be
effected in the form of a one-share dividend per share of its common stock.  The
new shares were distributed on October 10, 1996 to shareholders of record at the
close of business at September 25, 1996.  All share and per share amounts have
been restated retroactively to reflect the stock split.  In addition, an amount
equal to the $.01 par value of the shares outstanding have been transferred from
retained earnings to common stock at each period presented.

                                       6

<PAGE>
                       MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
                    FINANCIAL CONDITION AND RESULTS OF OPERATIONS
                                           
The following discussion includes the operations of Oakley, Inc. and 
subsidiaries for each of the periods discussed.

RESULTS OF OPERATIONS

The following table sets forth operating results for the 1996 periods and pro 
forma operating results for the 1995 periods indicated.  Pro forma operating 
results reflect adjustments to the historical operating results for (i) the 
elimination of bonuses paid to the two principal executive officers in excess 
of $0.5 million per quarter in the aggregate (the estimated bonuses payable 
for each quarter of 1995 under the Performance Bonus Plan adopted by the 
Company in August 1995), (ii) the elimination of all depreciation expense 
associated with aircraft owned by the Company, which aircraft were 
distributed to the two principal shareholders in August 1995 as part of the S 
corporation distribution, (iii) the elimination of the gain on the 
disposition of the aircraft distributed to the two principal shareholders and 
(iv) Federal and state income taxes as if the Company had been taxed as a C 
corporation for all periods prior to the Company's initial public offering.

                         CONSOLIDATED STATEMENTS OF INCOME 
                        (IN THOUSANDS EXCEPT PER SHARE DATA)
                                   (UNAUDITED)

<TABLE>
<CAPTION>

                                            Three Months Ended      Nine Months Ended 
                                               September 30,          September 30,
                                          ----------------------  ----------------------
                                              1995       1996        1995       1996
                                          ----------  ----------  ----------  ----------
<S>                                       <C>         <C>         <C>         <C>
Net sales                                 $   47,499   $  67,785  $  129,800  $  179,255 
Cost of goods sold                            14,140      20,080      37,091      52,831 
                                          ----------  ----------  ----------  ----------
    Gross profit                              33,359      47,705      92,709     126,424 

Operating expenses:
    Research and development                     928       1,374       2,435       3,335 
    Selling                                   10,437      14,482      26,533      37,039 
    Shipping and warehousing                   1,388       1,820       3,506       4,780 
    General and administrative                 3,490       4,908       9,241      12,947 
                                          ----------  ----------  ----------  ----------
      Total operating expenses                16,243      22,584      41,715      58,101 
                                          ----------  ----------  ----------  ----------
Operating income                              17,116      25,121      50,994      68,323 

Interest expense (income), net                   363        (290)        637        (592)
                                          ----------  ----------  ----------  ----------
Income before provision for income taxes      16,753      25,411      50,357      68,915 
Provision for income taxes                     6,522       9,758      19,964      26,551 
                                          ----------  ----------  ----------  ----------
Net income                                $   10,231  $   15,653  $   30,393  $   42,364 
                                          ----------  ----------  ----------  ----------
                                          ----------  ----------  ----------  ----------

Earnings per share                        $     0.15  $     0.22  $     0.46  $     0.59 

Weighted average shares outstanding           68,636      71,946      66,094      71,925 
                                          ----------  ----------  ----------  ----------
                                          ----------  ----------  ----------  ----------

</TABLE>


                                       7

<PAGE>

THREE MONTHS ENDED SEPTEMBER 30, 1996 AND 1995

NET SALES

Net sales increased to $67.8 million for the three months ended September 30, 
1996 from $47.5 million for the three months ended September 30, 1995, an 
increase of $20.3 million, or 42.7%.  This increase was principally the 
result of substantially higher sales in the 1996 period for the EYE JACKET 
and WIRES sunglasses and the introduction of new sunglasses, including 
TRENCHCOATS in late 1995, sports-specific M FRAMES and ZEROS in March 1996, 
STRAIGHT JACKETS in May 1996 and SQUARE WIRES in June 1996. These increases 
were partially offset by moderate sales decreases in FROGSKINS, the Company's 
most mature product offering.  The decline in FROGSKINS sales was 
attributable in part to a 50% reduction in the number of models offered. The 
Company's domestic sales grew 44.1% to $47.4 million in the 1996 period from 
$32.9 million in the comparable 1995 period.  The Company's international 
sales grew 39.0% to $20.3 million, or 29.9% of net sales, in the 1996 period 
from $14.6 million, or 30.7% of net sales, in the comparable 1995 period.  
This increase was principally a result of substantially increased sales to 
distributors throughout the world with the strongest growth in Japan, 
Southeast Asia and Australia and higher sales from the Company's direct 
operations in continental Europe.  

GROSS PROFIT  

Gross profit increased to $47.7 million for the three months ended September 
30, 1996 from $33.4 million for the three months ended September 30, 1995, an 
increase of $14.3 million, or 42.8%. As a percentage of net sales, gross 
profit increased to 70.4% in the 1996 period from 70.3% in the 1995 period as 
a result of a higher average selling price, shift in product mix and 
improvements in manufacturing efficiencies, partially offset by higher prices 
on raw materials, increases in sales to international distributors at lower 
margins and higher sales returns and discounts as a percentage of net sales. 

OPERATING EXPENSES 

Operating expenses increased to $22.6 million for the three months ended 
September 30, 1996 from $11.5 million for the three months ended September 
30, 1995, an increase of $11.1 million. The 1995 period included a $4.8 
million gain on the disposition of aircraft.  On a pro forma basis as 
discussed previously, operating expenses increased to $22.6 million in the 
1996 period from $16.2 million in the 1995 period, an increase of $6.4 
million, or 39.5%.  Selling expenses increased $4.1 million in the 1996 
period principally as a result of higher advertising costs, additional sales 
and marketing personnel and higher depreciation on the Company's store 
displays, partially offset by lower commissions as a percentage of net sales 
and lower warranty costs.  Warranty expense in 1996 benefited from the 
initiation in mid-year 1995 of a $9.39 warranty processing charge per unit, 
which contributed offsetting income of $0.5 million in the 1996 period and 
$0.2 million in the 1995 period.  Shipping expenses increased $0.4 million in 
the 1996 period to $1.8 million from $1.4 million in the 1995 period.  As a 
percentage of net sales, shipping expenses decreased to 2.7% in the 1996 
period from 2.9% in the 1995 period.  General and administrative expenses 
increased $1.4 million in the 1996 period from the 1995 period as the Company 
added the personnel and infrastructure necessary in response to its growth, 
resulting in increased salaries, higher costs associated with management 
information systems, increased insurance and increased office supplies.  As a 
percentage of net sales, general and administrative expenses decreased to 
7.2% of net sales in the 1996 period from 7.3% in the 1995 period as the 
Company leveraged its expenses on higher sales. 

                                       8

<PAGE>

OPERATING INCOME 
The Company's operating income grew to $25.1 million for the three months 
ended September 30, 1996 from $21.9 million for the three months ended 
September 30, 1995, an increase of  $3.2 million.  On a pro forma basis as 
discussed previously, operating income increased to $25.1 million for the 
1996 period from $17.1 million for the comparable 1995 period, an increase of 
$8.0 million, or 46.8%.  This increase was a result of the Company's net 
sales growth, improvement in gross profit and a reduction in operating 
expenses as a percentage of net sales.

INTEREST EXPENSE, NET
The Company had no interest expense and interest income of $0.3 million for the
three months ended September 30, 1996, as compared with interest expense of $0.5
million and interest income of $0.1 million for the comparable 1995 period.

INCOME TAXES
Prior to August 14, 1995, Oakley, Inc. elected to be treated as an S corporation
under the provisions of the Internal Revenue Code.  Accordingly, the provisions
for income taxes for the periods through August 14, 1995 are computed by
applying the California franchise tax rate for S corporations of 1.5% to Oakley,
Inc.'s pretax earnings plus the foreign taxes related to Oakley Europe. 
Effective August 14, 1995, the Company converted to a C corporation and became
subject to regular Federal and state income taxes on an ongoing basis.  As a
result, the Company recorded $1.6 million of deferred income tax assets on
August 14, 1995.  The Company recorded a provision for income taxes of $9.8
million for the three months ended September 30, 1996, as compared to $1.3
million for the comparable 1995 period.  On a pro forma basis as discussed
previously, the Company's provision for income taxes was $6.5 million for the
1995 period.

NET INCOME
The Company's net income decreased to $15.7 million for the three months ended
September 30, 1996 from $20.2 million for the three months ended September 30,
1995, a decrease of $4.5 million.  On a pro forma basis as discussed previously,
net income increased to $15.7 million for the 1996 period from $10.2 million for
the 1995 period, an increase of $5.5 million, or 53.9%.


NINE MONTHS ENDED SEPTEMBER 30, 1996 AND 1995

NET SALES
Net sales increased to $179.3 million for the nine months ended September 30,
1996 from $129.8 million for the nine months ended September 30, 1995, an
increase of $49.5 million, or 38.1%. This increase was principally the result of
substantially higher sales in the 1996 period for the EYE JACKET and WIRES
sunglasses and the introduction of new sunglasses, including TRENCHCOATS in late
1995, sports-specific M FRAMES and ZEROS in March 1996, STRAIGHT JACKETS in May
1996 and SQUARE WIRES in June 1996.  These increases were partially offset by
moderate sales decreases in existing styles of M FRAMES and ZEROS sunglasses and
significant sales decreases in FROGSKINS, the Company's most mature product
offering.  The decline in FROGSKINS sales was attributable in part to a 50%
reduction in the number of models offered. The Company's domestic sales grew
33.3% to $119.8 million from $89.9 million in the comparable 1995 period.  The
Company's international sales grew 49.1% to $59.5 million, or 33.2% of net
sales, in the 1996 period from $39.9 million, or 30.7% of net sales, in the
comparable 1995 period. This increase was principally a result of substantially
increased sales in the continental European markets in which the Company sells
on a direct basis and higher sales to distributors throughout the rest of the
world, with the strongest growth in Europe, Southeast Asia and Australia. 

                                       9
<PAGE>

GROSS PROFIT  
Gross profit increased to $126.4 million for the nine months ended September 30,
1996 from $92.7 million for the nine months ended September 30, 1995, an
increase of $33.7 million, or 36.4%. As a percentage of net sales, gross
profit decreased to 70.5% in the 1996 period from 71.4% in the 1995 period as a
result of higher prices on raw materials, increases in sales to international
distributors at lower margins and higher sales returns and discounts as a
percentage of net sales, partially offset by higher average selling prices and
greater manufacturing efficiencies.

OPERATING EXPENSES 
Operating expenses increased to $58.1 million for the nine months ended
September 30, 1996 from $54.0 million for the nine months ended September 30,
1995, an increase of $4.1 million.  The 1995 period includes a $4.8 million gain
on the disposition of aircraft.  On a pro forma basis as discussed previously,
operating expenses increased to $58.1 million in the 1996 period from $41.7
million in the 1995 period, an increase of $16.4 million, or 39.3%.  Selling
expenses increased $10.5 million in the 1996 period principally as a result of
higher advertising costs, additional personnel in sports marketing, advertising
and sales and higher depreciation on the Company's store displays, partially
offset by, as a percentage of net sales, lower sports marketing costs, lower
commissions and lower warranty costs.  Warranty expense in 1996 benefited from
the initiation in mid-year 1995 of a $9.39 warranty processing charge per unit,
which contributed offsetting income of $1.0 million in the 1996 period and $0.4
million in the 1995 period.  Shipping expenses increased $1.3 million in the
1996 period to $4.8 million from $3.5 million in the 1995 period.  As a
percentage of net sales, shipping expenses were unchanged at 2.7% in the 1996
period and the 1995 period.  General and administrative expenses increased $3.7
million in the 1996 period from the 1995 period as the Company added the
personnel and infrastructure necessary in response to its growth, including
increased salaries, higher costs associated with management information systems,
increased insurance and other expenses associated with being a public company. 
As a percentage of net sales, general and administrative expenses increased to
7.2% of net sales in the 1996 period from 7.1% in the 1995 period.

OPERATING INCOME
The Company's operating income grew to $68.3 million for the nine months ended
September 30, 1996 from $38.7 million for the nine months ended September 30,
1995, an increase of $29.6 million.  On a pro forma basis as discussed
previously, operating income increased to $68.3 million for the 1996 period from
$51.0 million for the comparable 1995 period, an increase of  $17.3 million, or
33.9%.  This increase was a result of the Company's net sales growth, partially
offset by higher cost of goods sold as a percentage of net sales.
  
INTEREST EXPENSE, NET
The Company had interest expense of $5,000 and interest income of $0.6 million
for the nine months ended September 30, 1996, as compared with interest expense
of $0.8 million and interest income of $0.2 million for the comparable 1995
period.

INCOME TAXES
Prior to August 14, 1995, Oakley, Inc. elected to be treated as an S corporation
under the provisions of the Internal Revenue Code.  Accordingly, the provisions
for income taxes for the periods through August 14, 1995 are computed by
applying the California franchise tax rate for S corporations of 1.5% to Oakley,
Inc.'s pretax earnings plus the foreign taxes related to Oakley Europe. 
Effective August 14, 1995, the Company converted to a C corporation and became
subject to regular Federal and state income taxes on an ongoing basis.  As a
result, the Company recorded $1.6 million of deferred income tax assets on
August 14, 1995.  The Company recorded a provision for income taxes of $26.6
million for the nine months ended September 30, 1996, as compared to $2.1
million for the comparable 1995 period.  On a pro forma basis as discussed
previously, the Company's provision for income taxes was $20.0 million for the
1995 period.

                                       10

<PAGE>

NET INCOME
The Company's net income increased to $42.4 million for the nine months ended
September 30, 1996 from $36.0 million for the nine months ended September 30,
1995, an increase of $6.4 million.  On a pro forma basis as discussed
previously, net income increased to $42.4 million for the 1996 period from $30.4
million for the 1995 period, an increase of $11.9 million, or 39.1%.


LIQUIDITY AND CAPITAL RESOURCES
The Company historically has financed its operations almost entirely with cash
flow generated from operations.  Cash provided by operating activities rose to
$42.6 million for the nine months ended September 30, 1996 from $23.9 million
for the comparable 1995 period.  On a pro forma basis as discussed previously,
cash provided by operating activities was $21.5 million for the nine months
ended September 30, 1995.  At September 30, 1996, working capital was $58.4
million.  Working capital may vary from time to time as a result of seasonality,
new product introductions, capital expenditures, including purchases of
equipment, and changes in inventory levels.  To supplement cash flow from
operations, if necessary, the Company maintains an $18.0 million revolving
credit facility to be used for general working capital purposes.  The credit
agreement relating to such facility contains typical covenants with respect to
the conduct of the Company's business and requires the maintenance of various
financial levels and ratios.  At September 30, 1996, there was no balance
outstanding on the credit facility.  The Company believes that available cash,
cash flow from operations and available borrowings will be sufficient to meet
operating needs and capital expenditures, including the cost of constructing the
Company's new headquarters/manufacturing facility, for the foreseeable future.

Capital expenditures (other than for the construction of the Company's new 
facility) for the nine months ended September 30, 1996 totaled $13.4 million. 
The Company anticipates that capital expenditures (other than for the 
Company's new facility) will total $16.0 million for 1996, including a 
facility for the development and production of the X METAL line which was 
purchased in June 1996 for approximately $4.5 million.  In April 1995, the 
Company purchased land for $8.2 million on which it is constructing a larger 
headquarters/manufacturing facility.  The Company currently estimates that 
the cost to construct such facility will be approximately $36.0 million.  The 
Company also anticipates incurring approximately $8.0 million of additional 
costs relating to the new facility, including design and engineering fees and 
furniture and other build-out costs.  Of such amounts, $5.1 million was spent 
in 1995 and $13.7 million was spent in the first nine months of 1996.  The 
remainder is expected to be spent by late 1996 or early 1997 when the Company 
expects to relocate to such facility.

Prior to the Company's initial public offering in August 1995, as a 
result of the Company's treatment as an S Corporation for Federal and state 
income tax purposes, the Company historically had provided its shareholders 
with funds for the payment of income taxes on the earnings of the Company 
which have been included in the taxable income of the shareholders.  In 
addition, the Company historically had paid dividends to shareholders to 
provide them with a return on their investment.  The Company paid dividends 
of $51.0 million for the nine month period ended September 30, 1995.  Upon 
consummation of such offering, the Company's S corporation status was 
terminated.  In August 1995, the Company declared a distribution of its 
previously undistributed  S corporation earnings, which was paid through the 
distribution of aircraft and S distribution notes. The actual amount of the S 
distribution notes was $19.3 million, all of which had been repaid by March  
31, 1996. 

                                       11

<PAGE>

SEASONALITY
Historically, the Company's sales, in the aggregate, generally have been 
higher in the period from March to September, the period during which 
sunglass use is typically highest.  As a result, operating margins are 
typically lower in the first and fourth quarters as fixed operating costs are 
spread over generally lower sales volume.  In anticipation of seasonal 
increases in demand, the Company typically builds inventories in the fourth 
quarter and first quarter when net sales have historically been lower.  In 
addition, the Company's shipments of goggles, which generate gross margins at 
significantly lower levels than sunglasses, are lowest in the second quarter. 
This seasonal trend contributes to the Company's gross margin in the second 
quarter, which historically has been the highest of the year.  Although the 
Company's business generally follows this seasonal trend, the success of the 
Company's products introduced since late 1993 and the Company's international 
expansion have mitigated the impact of seasonality.

BACKLOG
Historically, the Company has generally shipped domestic orders (other than 
preseason orders for ski goggles and orders from certain sunglass specialty 
chains) within one day of receipt and international orders within two weeks 
of receipt.  The Company's backlog has increased since mid-1995 primarily due 
to an increase in market demand.  At September 30, 1996, the Company had a 
backlog of $19.3 million, adjusted for all order revisions received by the 
Company from Sunglass Hut through October 16, 1996.  The backlog includes 
backorders (merchandise remaining unshipped beyond its scheduled shipping 
date) of $1.6 million. 

INFLATION
The Company does not believe inflation has had a material impact on the 
Company in the past although there can be no assurance that this will be the 
case in the future.

FORWARD-LOOKING STATEMENTS
The preceding Management's Discussion and Analysis contains various 
"forward-looking statements", within the meaning of Federal and state 
securities laws including those identified by the words "believes," 
"anticipates," "expects" and similar expressions.  Such statements are 
subject to a number of risks and uncertainties that could cause actual 
results to differ materially from those projected.  Such factors include, but 
are not limited to, the Company's continued ability to develop and introduce 
innovative products, changing consumer preferences, actions by competitors, 
manufacturing capacity constraints and the availability of raw materials, the 
effect of economic conditions, dependence on certain customers and other 
risks identified from time to time in the Company's Securities and Exchange 
Commission filings.  Given these uncertainties, prospective investors are 
cautioned not to place undue reliance on such statements.  The Company also 
undertakes no obligation to update these forward-looking statements.

                                       12

<PAGE>
                                           
PART II - OTHER INFORMATION
                                           
ITEM 1.  LEGAL PROCEEDINGS
          None

ITEM 2.  CHANGES IN SECURITIES
          None

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES    
          None

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS
          None      
                   
ITEM 5.  OTHER INFORMATION
          None

                                       13
<PAGE>

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

The following exhibits are included herein:

        *3.1  Articles of Incorporation of the Company
        *3.2  Bylaws of the Company
         3.3  Amendment No. 1 to the Articles of Incorporation as filed with
              the Secretary of State of the State of Washington on September 26,
              1996
       *10.1  Credit Agreement (the "Credit Agreement"), dated June 20, 1995,
              between Oakley, Inc., Wells Fargo Bank, National Association, and
              the Lenders named therein
       *10.2  Collateral Account Agreement, dated June 20, 1995, between
              Oakley, Inc. and Wells Fargo Bank, National Association, as agent
              for the Lenders party to the Credit Agreement
       *10.3  Security Agreement, dated June 20, 1995, between Oakley, Inc. and
              Wells Fargo Bank, National Association, as agent for the Lenders 
              party to the Credit Agreement
       *10.4  Security Agreement and Chattel Mortgage, dated June 20, 1995,
              between Oakley, Inc. and Wells Fargo Bank, National Association, 
              as agent for the Lenders party to the Credit Agreement
       *10.5  Trademark Collateral Security Agreement, dated June 20, 1995,
              between Oakley, Inc. and Wells Fargo Bank, National Association, 
              as agent for the Lenders party to the Credit Agreement
       *10.6  Patent Collateral Security Agreement, dated June 20, 1995,
              between Oakley, Inc. and Wells Fargo Bank, National Association, 
              as agent for the Lenders party to the Credit Agreement
       *10.7  Subordination Agreement, dated June 20, 1995, between Oakley,
              Inc., Buffalo Works, Inc., James H. Jannard and Mike D. Parnell
      **10.8  Credit Agreement (the "Amended and Restated Credit Agreement"),
              dated August 15, 1995, between Oakley, Inc., Wells Fargo Bank, 
              National Association, as agent and the Lenders named therein
      **10.9  Collateral Account Agreement, dated August 15, 1995, between
              Oakley, Inc. and Wells Fargo Bank, National Association, as agent 
              for the Lenders party to the Amended and Restated Credit Agreement
     **10.10  Guaranty, dated August 15, 1995, by the Guarantors named therein 
              and Wells Fargo Bank, National Association, as agent for the 
              Lenders party to the Amended and Restated Credit Agreement
     **10.11  Shareholder Pledge Agreement (original and English translation),
              dated August 15, 1995 between Oakley, Inc. and Wells Fargo Bank, 
              National Association, as agent for the Lenders party to the 
              Amended and Restated Credit Agreement
     **10.12  Subordination Agreement, dated August 15, 1995 between the
              Initial Subordinated Creditors named therein and Wells Fargo Bank,
              National Association, as agent for the Lenders party to the 
              Amended and Restated Credit Agreement
     **10.13  Promissory Note, dated August 8, 1995 between Oakley, Inc. and
              James H. Jannard
     **10.14  Promissory Note, dated August 8, 1995 between Oakley, Inc.
              and M. and M. Parnell Revocable Trust
    ***10.15  Termination and Release Agreement, dated as of August 15, 1995
              between Oakley, Inc. and Wells Fargo Bank, National Association, 
              as agents for the Lenders party to the Credit Agreement
    ***10.16  First Amendment to Amended and Restated Credit Agreement dated
              November 22, 1995 by and among Oakley, Inc., Wells Fargo Bank, 
              National Association, as agent and the Lenders named therein
     **10.17  Agreement, dated July 17, 1995, between Oakley, Inc. and Michael
              Jordan 
      *10.18  Lease, dated September 15, 1988, between OO Partnership and
              Oakley, Inc.
    ***10.19  First Amendment to Lease dated December 31, 1995, by and between
              Oakley, Inc., and OO Partnership

                                       14

<PAGE>

      *10.20  Agreement, dated July 31, 1995, between OO Partnership and
              Oakley, Inc.
      *10.21  Lease, dated March 5, 1990, between Weyerhauser Mortgage Company
              and Oakley, Inc., as amended
      *10.22  Sublease, dated August 17, 1992, between Western Digital
              Corporation and Oakley, Inc., as amended
      *10.23  Purchase Agreement and Escrow Instructions, dated December 9,
              1994, between Oakley, Inc. and Foothill Ranch Development 
              Corporation
    ***10.24  Oakley, Inc. 1995 Stock Incentive Plan
    ***10.25  Oakley, Inc. Amended and Restated 1995 Stock Incentive Plan
    ***10.26  Oakley, Inc. Executive Officer Performance Bonus Plan
      *10.27  Employment Agreement, dated as of August 1, 1995, between Oakley,
              Inc. and Jim Jannard
      *10.28  Employment Agreement, dated as of August 1, 1995, between Oakley, 
              Inc. and Mike Parnell
      *10.29  Employment Agreement, dated as of April 1, 1995, between Oakley,
              Inc. and Link Newcomb
    ***10.30  Indemnification Agreement, dated August 1, 1995, between Oakley,
              Inc. and Jim Jannard
      *10.31  Schedule of indemnification agreements between Oakley, Inc. and
              each of its directors and executive officers
      *10.32  Standard Form of Agreement between Owner and Project Manager,
              dated December 30, 1994, between Oakley, Inc. and Snyder Langston
      *10.33  Lease Agreement, dated January 26, 1995, between Oakley Europe,
              sarl and Investipierre 7 (In French with English translation)
    ***10.34  Aircraft Lease Agreement, dated August 10, 1995, between Oakley,
              Inc. and X, Inc.
    ***10.35  Aircraft Lease Agreement, dated August 10, 1995, between Oakley,
              Inc. and Time Tool Incorporated
      *10.36  Registration Rights Agreement, dated August 1, 1995, between
              Oakley, Inc., Jim Jannard and the M. and M. Parnell Revocable 
              Trust
    ***10.37  Indemnification Agreement, dated August 9, 1995, between Oakley,
              Inc., Jim Jannard and the M. and M. Parnell Revocable Trust
   ****10.38  Indemnification Agreement, dated June 6, 1996, between 
              Oakley, Inc., Jim Jannard and the M. and M. Parnell Revocable
              Trust
       11.1   Computation of Earnings per Common Share
       27.1   Financial Data Schedule


*     Previously filed with the Registration Statement on Form S-1 of Oakley,
      Inc. (Registration No. 33-93080)
**    Previously filed with the Form 10-Q of Oakley, Inc. for the quarter ended
      September 30, 1995.
***   Previously filed with the Form 10-K of Oakley, Inc. for the year ended
      December 31, 1995.
****  Previously filed with the Form 10-Q of Oakley, Inc. for the quarter ended
      June 30, 1996.

The Company did not file any reports on Form 8-K during the three months ended 
September 30, 1996.
    
                                       15
<PAGE>
                           SIGNATURES
                                           
                                           

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                  Oakley, Inc.
                                       


November 6, 1996                       /s/ JIM JANNARD         
                                       ------------------------  
                                       Jim Jannard
                                       Chairman and President 


November 6, 1996                       /s/ LINK NEWCOMB        
                                       ------------------------
                                       Link Newcomb
                                       Executive Vice President and
                                       Chief Financial Officer
  

November 6, 1996                       /s/ DONNA GORDON
                                       ------------------------
                                       Donna Gordon
                                       Vice President of Finance



                                       16

<PAGE>

                                                                     EXHIBIT 3.3

                           ARTICLES OF AMENDMENT OF
                         ARTICLES OF INCORPORATION OF

                                 OAKLEY, INC.


     ARTICLES OF AMENDMENT of the Articles of Incorporation of Oakley, Inc. 
(the "Corporation") are herein executed by said Corporation, pursuant to the 
provisions of RCW 23B.10.060, as follows:

     FIRST:    The name of the Corporation is Oakley, Inc.

     SECOND:   The first paragraph of Article II of the Corporation's Amended 
and Restated Articles of Incorporation is amended to read as follows:

          The total number of shares of stock which the corporation 
     shall have authority to issue is two hundred and ten million 
     (210,000,000), which shall consist of two hundred million 
     (200,000,000) shares of Common Stock, each having a par value of 
     one penny ($.01) (the "Common Stock"), and ten million (10,000,000) 
     shares of Preferred Stock, each having a par value of one penny 
     ($.01) (the "Preferred Stock").

     THIRD:    This amendment does not provide for an exchange, 
reclassification or cancellation of issued shares.

     FOURTH:   The effective date of the adoption of said Amendment by the 
Directors of said Corporation was the 10th day of September, 1996.

     FIFTH:    The amendment was approved by resolution of the Board of 
Directors without shareholder action. Pursuant to RCW 23B.10.020(4), 
shareholder action is not required.

     The foregoing is executed under penalty of perjury by the undersigned, 
who is authorized to do so on behalf of the Corporation.

     DATED this 26th day of September, 1996.

                                       OAKLEY, INC.


                                       By:          /s/ Link Newcomb
                                          -------------------------------------
                                          Link Newcomb
                                          Executive Vice President and
                                          Chief Financial Officer


<PAGE>

Exhibit 11.1

                                OAKLEY, INC.

                  COMPUTATION OF EARNINGS PER COMMON SHARE
                 (IN THOUSANDS EXCEPT FOR PER SHARE AMOUNTS)

                                                 Three Months Ended 
                                                 September 30, 1996
                                                 ------------------
Common Shares and common share equivalents:

Number of shares outstanding at beginning of period          71,401 

Weighted average common shares issued 
 from the exercise of stock options                               6 

Shares issuable upon the exercise of common stock
 options net of shares assumed to be repurchased
 from proceeds obtained therefrom                               539 
                                                 ------------------

Weighted average common and common 
 equivalent shares at end of period                          71,946 
                                                 ------------------
                                                 ------------------

Net income for primary net income per share      $           15,653 

Primary net income per common 
 and common equivalent shares                    $             0.22 
                                                 ------------------
                                                 ------------------


On September 11, 1996, the Company declared a two-for-one stock split to be 
effected in the form of a one-share dividend per share of its common stock.  
The new shares were distributed on October 10, 1996 to shareholders of record 
at the close of business at September 25, 1996. All share and per share 
amounts have been restated retroactively to reflect the stock split.



<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                          22,996
<SECURITIES>                                         0
<RECEIVABLES>                                   24,645
<ALLOWANCES>                                       517
<INVENTORY>                                     21,237
<CURRENT-ASSETS>                                77,707
<PP&E>                                          61,809
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 143,318
<CURRENT-LIABILITIES>                           19,304
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           714
<OTHER-SE>                                     123,300
<TOTAL-LIABILITY-AND-EQUITY>                   143,318
<SALES>                                        179,255
<TOTAL-REVENUES>                               179,255
<CGS>                                           52,831
<TOTAL-COSTS>                                   52,831
<OTHER-EXPENSES>                                58,101
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               (592)
<INCOME-PRETAX>                                 68,915
<INCOME-TAX>                                    26,551
<INCOME-CONTINUING>                             42,364
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    42,364
<EPS-PRIMARY>                                     0.59
<EPS-DILUTED>                                     0.59
        

</TABLE>


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