OAKLEY INC
DEF 14A, 1997-05-07
OPHTHALMIC GOODS
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<PAGE>
                                  SCHEDULE 14A
                                 (RULE 14A-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
 
                PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
 
    Filed by the Registrant /X/
 
    Filed by a Party other than the Registrant / /
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
 
                                             OAKLEY, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of filing fee (Check the appropriate box):
 
/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1) or 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
(1)  Title of each class of securities to which transaction applies:
     ---------------------------------------------------------------------------
(2)  Aggregate number of securities to which transaction applies:
     ---------------------------------------------------------------------------
(3)  Per unit price or other underlying value of transaction computed pursuant
     to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is
     calculated and state how it was determined):
     ---------------------------------------------------------------------------
(4)  Proposed maximum aggregate value of transaction:
     ---------------------------------------------------------------------------
(5)  Total fee paid:
     ---------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
(1)  Amount Previously Paid:
     ---------------------------------------------------------------------------
(2)  Form, Schedule or Registration Statement No.:
     ---------------------------------------------------------------------------
(3)  Filing Party:
     ---------------------------------------------------------------------------
(4)  Date Filed:
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<PAGE>
                                  OAKLEY, INC.
                                    ONE ICON
                        FOOTHILL RANCH, CALIFORNIA 92610
 
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON JUNE 19, 1997
 
                            ------------------------
 
    You  are cordially invited to attend the 1997 Annual Meeting of Shareholders
(the "Meeting") of OAKLEY, INC. (the "Company") to be held on Thursday, June 19,
1997, at  10:00  a.m. at  the  Company's  new headquarters  in  Foothill  Ranch,
California, for the following purposes:
 
    1. To  elect 6 Directors to  serve as such until  the next Annual Meeting of
       Shareholders and until their successors are elected and qualified;
 
    2. To ratify the selection of Deloitte & Touche LLP to serve as  independent
       auditors of the Company for the fiscal year ending December 31, 1997; and
 
    3. To  transact such other business as  may properly come before the Meeting
       or any adjournment(s) thereof.
 
    Only shareholders of record at the close of business on April 23, 1997, will
be entitled to  notice of, and  to vote  at, the Meeting  or any  adjournment(s)
thereof.
 
    WHETHER  OR NOT YOU  EXPECT TO BE AT  THE MEETING, PLEASE  SIGN AND DATE THE
ENCLOSED PROXY WHICH IS BEING SOLICITED BY THE BOARD OF DIRECTORS, AND RETURN IT
PROMPTLY IN THE ENCLOSED ENVELOPE. THE PROXY  IS REVOCABLE AT ANY TIME PRIOR  TO
THE  EXERCISE THEREOF  BY WRITTEN  NOTICE TO  THE COMPANY,  AND SHAREHOLDERS WHO
ATTEND THE MEETING MAY WITHDRAW THEIR  PROXIES AND VOTE THEIR SHARES  PERSONALLY
IF THEY SO DESIRE.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
 
                                             [SIGNATURE]
 
                                          Donna Gordon
                                          SECRETARY
 
Irvine, California
 
Dated: April 28, 1997
<PAGE>
                                  OAKLEY, INC.
                                    ONE ICON
                        FOOTHILL RANCH, CALIFORNIA 92610
 
                            ------------------------
 
                                PROXY STATEMENT
                                      FOR
                         ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON JUNE 19, 1997
 
    This  Proxy  Statement is  furnished to  shareholders  of Oakley,  Inc. (the
"Company"), in connection with the solicitation of proxies in the form  enclosed
herewith for use at the Annual Meeting of Shareholders of the Company to be held
on  Thursday, June 19, 1997, at 10:00  a.m. at the Company's new headquarters in
Foothill Ranch, California,  and at  any and all  adjournments or  postponements
thereof  (the "Meeting"), for the  purposes set forth in  the Notice of Meeting.
This Proxy Statement and the  enclosed form of proxy  are being first mailed  to
shareholders on April 28, 1997.
 
    This solicitation is made by mail on behalf of the Board of Directors of the
Company.  Costs  of  the solicitation  will  be  borne by  the  Company. Further
solicitation of proxies  may be made  by telephone, telegraph,  fax or  personal
interview  by  the Directors,  officers  and employees  of  the Company  and its
affiliates, who will not receive  additional compensation for the  solicitation.
The Company will reimburse banks, brokerage firms and other custodians, nominees
and  fiduciaries  for  reasonable expenses  incurred  by them  in  sending proxy
materials to shareholders.
 
    Holders of record  of the Common  Stock, $.01  par value per  share, of  the
Company  (the "Common Stock")  as of the  close of business  on the record date,
April 23, 1997, are entitled to receive notice of, and to vote at, the  Meeting.
Each  share of  Common Stock entitles  the holder to  one vote. At  the close of
business on March 31, 1997, there were 70,656,012 shares of Common Stock  issued
and outstanding.
 
    Shares  represented  by proxies  in the  form enclosed,  if the  proxies are
properly executed and  returned and  not revoked,  will be  voted as  specified.
Where  no specification is made  on a properly executed  and returned proxy, the
shares will be voted FOR the election  of all nominees for Director and FOR  the
ratification  of the selection of Deloitte &  Touche LLP to serve as independent
auditors of the Company. To be voted,  proxies must be filed with the  Secretary
of the Company prior to voting. Proxies may be revoked at any time before voting
by  filing a notice of revocation with the Secretary of the Company, by filing a
later dated proxy with the  Secretary of the Company or  by voting in person  at
the  Meeting. Shares represented by proxies  that reflect abstentions or "broker
non-votes" (i.e., shares held  by a broker or  nominee which are represented  at
the  Meeting, but with respect to which  such broker or nominee is not empowered
to vote on a particular proposal) will be counted as shares that are present and
entitled to vote for purposes of determining the presence of a quorum.
 
    The Board of Directors knows of no matters to come before the Annual Meeting
other than the  matters referred to  in this Proxy  Statement. If, however,  any
matters  properly come before  the Meeting, it  is the intention  of each of the
persons named in the accompanying proxy to vote such proxies in accordance  with
such person's discretionary authority to act in such person's best judgment.
 
    The  principal executive  offices of  the Company  are located  at One Icon,
Foothill Ranch, California 92610.
 
                                       1
<PAGE>
                       PROPOSAL 1: ELECTION OF DIRECTORS
                             (ITEM 1 ON PROXY CARD)
 
    Pursuant to the  Company's Amended  and Restated  Articles of  Incorporation
(the  "Articles"), Directors are elected at  each Annual Meeting of Shareholders
and hold office until  the next Annual Meeting  of Shareholders and until  their
successors  shall  have been  elected  and qualified.  If,  for any  reason, the
Directors are  not elected  at the  annual meeting,  they may  be elected  at  a
special  meeting of shareholders called for  that purpose in the manner provided
by the Company's  Bylaws. The Company's  Bylaws currently authorize  a Board  of
Directors  consisting of  not less than  one nor  more than nine  persons and an
initial Board of Directors consisting of five Directors.
 
    The nominees for election to the six positions on the Board of Directors  to
be  voted upon at the Meeting are Jim Jannard, Mike Parnell, Link Newcomb, Irene
Miller, Orin Smith  and Michael  Jordan. Irene  Miller, Orin  Smith and  Michael
Jordan  (the "Independent Directors")  are not employed  by, or affiliated with,
the Company. Unless  authority to vote  for the election  of Directors has  been
specifically  withheld, the  persons named in  the accompanying  proxy intend to
vote for the election of Jim Jannard, Mike Parnell, Link Newcomb, Irene  Miller,
Orin Smith and Michael Jordan to hold office as Directors for a term of one year
and  until their successors are elected and qualified at the next Annual Meeting
of Shareholders. All nominees have advised the Board of Directors that they  are
able and willing to serve as Directors.
 
    If   any  nominee  becomes   unavailable  for  any   reason  (which  is  not
anticipated), the shares represented by the proxies may be voted for such  other
person  or persons as may be determined by  the holders of the proxies (unless a
proxy contains instructions  to the  contrary). In no  event will  the proxy  be
voted for more than six nominees.
 
VOTE
 
    Each Director will be elected by a favorable vote of a majority of the votes
cast  at the  Meeting. Accordingly,  abstentions or  broker non-votes  as to the
election of Directors  will not  affect the  outcome. Unless  instructed to  the
contrary  in the proxy, the shares represented  by the proxies will be voted FOR
the election of the six nominees named above as Directors.
 
         PROPOSAL 2: RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS
                             (ITEM 2 ON PROXY CARD)
 
    The firm of Deloitte  & Touche LLP, the  Company's independent auditors  for
the  year ended December 31, 1996, was  selected by the Board of Directors, upon
the recommendation  of the  Audit Committee,  to act  in such  capacity for  the
fiscal   year  ending  December  31,  1997,   subject  to  ratification  by  the
shareholders. There  are no  affiliations  between the  Company and  Deloitte  &
Touche  LLP, its partners, associates or employees, other than as pertain to the
engagement of Deloitte & Touche LLP  as independent auditors for the Company  in
the  previous year. Representatives of Deloitte &  Touche LLP are expected to be
present at the Meeting and will be given the opportunity to make a statement  if
they so desire and to respond to appropriate questions.
 
VOTE
 
    The favorable vote of a majority of the votes cast regarding the proposal is
required  to  ratify  the  selection  of  Deloitte  &  Touche  LLP. Accordingly,
abstentions or broker non-votes will not affect  the outcome of the vote on  the
proposal. Unless instructed to the contrary in the proxy, the shares represented
by  the  proxies will  be  voted FOR  the proposal  to  ratify the  selection of
Deloitte & Touche LLP to serve as  independent auditors for the Company for  the
fiscal year ending December 31, 1997.
 
                                       2
<PAGE>
                        BOARD OF DIRECTORS AND OFFICERS
 
DIRECTORS AND EXECUTIVE OFFICERS
 
    The  following table sets  forth certain information (as  of March 31, 1997)
concerning the directors and executive officers of the Company:
 
<TABLE>
<CAPTION>
       NAME              AGE                                 POSITION
- -------------------      ---      --------------------------------------------------------------
<S>                  <C>          <C>
Jim Jannard                  47   Chairman of the Board, President and Director
Mike Parnell                 44   Chief Executive Officer and Director
Link Newcomb                 35   Chief Operating Officer and Director
Robert Bruning               32   Chief Financial Officer
Donna Gordon                 37   Vice President of Finance and Secretary
Kent Lane                    43   Vice President of Manufacturing
Carlos Reyes                 30   Vice President of Development
Colin Baden                  35   Vice President of Design
Irene Miller                 44   Director
Orin Smith                   54   Director
Michael Jordan               34   Director
</TABLE>
 
EXECUTIVE OFFICERS
 
    Mr. Jim Jannard, the founder of the Company, has been Chairman of the  Board
and President of Oakley since its inception in 1975.
 
    Mr.  Mike Parnell joined Oakley in 1985 and has been Chief Executive Officer
and Director since 1986. From 1974 to 1985, Mr. Parnell was employed in  various
positions  with OP Sunwear,  including Vice President of  Marketing from 1981 to
1985.
 
    Mr. Link Newcomb  joined Oakley in  June of  1994 as its  Vice President  of
International  Sales. Mr. Newcomb served as  Executive Vice President from April
1995 until January  1997 and  as Chief Financial  Officer from  July 1995  until
January 1997. In January 1997, Mr. Newcomb was named Chief Operating Officer and
appointed to the Board of Directors. Prior to joining Oakley, Mr. Newcomb was an
attorney  for five years at  Skadden, Arps, Slate, Meagher  & Flom, Los Angeles,
California. Mr. Newcomb has also been a certified public accountant since 1984.
 
    Mr. Robert Bruning  joined Oakley  in January  1997 as  its Chief  Financial
Officer.  Mr. Bruning joined  Oakley after three years  experience at Cobra Golf
where he was Chief Accounting Officer  from September 1993 to November 1994  and
Chief  Financial  Officer from  November 1994  until  May 1996.  Previously, Mr.
Bruning had seven years of public  accounting experience at Ernst & Young  where
he  held various  positions including  Manager of  Entrepreneurial Services from
1991 to 1993.
 
    Ms. Donna  Gordon joined  Oakley in  February 1986.  Ms. Gordon  has held  a
number of positions with Oakley, assuming her current position as Vice President
of  Finance in October 1995. Ms. Gordon  has also been Corporate Secretary since
1993 and Controller since 1990.
 
    Mr. Kent Lane  joined Oakley in  October 1994 and  became Vice President  of
Manufacturing in October 1995. Mr. Lane served as Director of Manufacturing from
January  1995  until October  1995.  Mr. Lane  has  21 years  experience  in the
manufacturing industry  at various  companies, including  Kaiser Steel  for  six
years and Water Factory Systems, a manufacturer of water purification equipment,
for eight years.
 
    Mr.  Carlos Reyes joined  Oakley in July  1989 and became  Vice President of
Development in December 1995. Mr. Reyes has held various positions with  Oakley,
beginning as a lens coating assistant in the manufacturing department. Mr. Reyes
was  promoted to Lens  Coating Manager in  1991 and to  a leadership position in
Oakley's design department in 1993.
 
    Mr. Colin Baden  joined Oakley in  February 1996 as  Director of Design  and
became  Vice President of Design in February  1997. Prior to joining Oakley, Mr.
Baden was a partner at Lewis Architects of Seattle, Washington for six years and
began advising Oakley on company image issues in 1993.
 
                                       3
<PAGE>
BOARD OF DIRECTORS
 
    Ms. Irene Miller is the Vice Chairman and Chief Financial Officer of  Barnes
&  Noble, Inc. and has been an Oakley director since shortly after the Company's
initial public offering  in August  1995. Ms. Miller  joined Barnes  & Noble  in
January  1991 as Senior Vice President, Corporate Finance, became Executive Vice
President and  Chief Financial  Officer  in September  1993  prior to  Barnes  &
Noble's  initial  public  offering,  was appointed  to  the  company's  Board of
Directors in May 1995 and became Vice  Chairman of the Board in September  1995.
Prior  to  joining  Barnes  & Noble,  Ms.  Miller  worked for  a  decade  in the
securities industry at Morgan Stanley & Co. and Rothschild, Inc.
 
    Mr. Orin Smith  is the President  and Chief Operating  Officer of  Starbucks
Corporation  and has been  an Oakley director since  shortly after the Company's
initial public offering in  August 1995. Mr. Smith  joined Starbucks in 1990  as
Chief  Financial Officer and Vice President, became Executive Vice President and
Chief Financial Officer  in 1993  and was  named President  and Chief  Operating
Officer  in  1994. Prior  to  joining Starbucks,  Mr.  Smith was  Executive Vice
President and  Chief  Financial and  Administrative  Officer of  Danzas  USA,  a
subsidiary  of  Europe's largest  transportation company.  Mr.  Smith is  also a
director of Starbucks.
 
    Mr. Michael  Jordan has  been an  Oakley director  since shortly  after  the
Company's initial public offering in August 1995. Mr. Jordan has achieved one of
the most extraordinary records in professional sports during his career with the
Chicago  Bulls and is  completing his twelfth  season with the  Bulls this year.
Among other  achievements, Mr.  Jordan was  voted Most  Valuable Player  of  the
National  Basketball Association in 1988, 1991,  1992 and 1996. He also captured
the NBA's scoring title in seven consecutive seasons, from 1987 through 1993 and
again in 1996 and 1997.  Prior to joining the Chicago  Bulls, Mr. Jordan was  an
All American player at the University of North Carolina, from which he graduated
in 1986.
 
BOARD OF DIRECTORS MEETINGS AND COMMITTEES
 
    The  Board  of  Directors held  six  meetings in  1996,  including regularly
scheduled and  special meetings.  Mr.  Jordan attended  fewer  than 75%  of  the
aggregate  number  of meetings  of  the Board  of  Directors and  the Nominating
Committee (of which  he was a  member). The Board  of Directors has  established
standing  audit,  compensation, stock  option and  nominating committees  as set
forth below.
 
    AUDIT COMMITTEE.  The Audit Committee currently consists of two  Independent
Directors:  Ms. Miller and Mr. Smith.  The Audit Committee makes recommendations
to the Board  of Directors  concerning the engagement  of independent  auditors,
reviews  with  the  independent auditors  the  plans  and results  of  the audit
engagement, approves professional services provided by the independent auditors,
reviews the independence  of the independent  public accountants, considers  the
range  of audit  and non-audit  fees and reviews  the adequacy  of the Company's
internal accounting controls. The Audit Committee met four times in 1996.
 
    COMPENSATION COMMITTEE.   The Compensation Committee  currently consists  of
Ms.  Miller and Mr. Smith. The Compensation Committee determines, and reports to
the Board of Directors with respect to, compensation for the Company's executive
officers. The Compensation Committee met four times in 1996.
 
    STOCK OPTION COMMITTEE.   The Stock Option  Committee currently consists  of
Mr.  Parnell and Ms. Miller. The Stock  Option Committee reports to the Board of
Directors regarding, and administers, the  Company's 1995 Stock Incentive  Plan,
except  that the entire Board of  Directors administers the 1995 Stock Incentive
Plan with  respect  to directors  and  officers subject  to  Section 16  of  the
Exchange Act. The Stock Option Committee, which until late 1996 consisted of Mr.
Jannard and Ms. Miller, met five times in 1996.
 
    NOMINATING  COMMITTEE.    The  Nominating  Committee  currently  consists of
Messrs.  Parnell  and  Jordan.  The  Nominating  Committee  is  responsible  for
selecting  a slate of potential Directors to be nominated by the Company's Board
of Directors at each  annual meeting of  shareholders. The Nominating  Committee
met  in March  1996 and  April 1997  and recommended  to the  Company's Board of
Directors the six nominees for Director referred to herein.
 
                                       4
<PAGE>
COMPENSATION OF DIRECTORS
 
    Directors who  are employees  of  the Company  receive no  compensation  for
serving  on the Board. Directors who are  not employees of the Company receive a
retainer fee  of  $25,000  per  year  for  their  services.  All  Directors  are
reimbursed  for  expenses incurred  in connection  with  attendance at  Board or
committee meetings.  Under  the 1995  Stock  Incentive Plan,  each  non-employee
Director  may irrevocably elect annually to waive the receipt of all or any part
of his  or  her annual  retainer  and/or meeting  fees  (if any)  for  the  year
commencing  immediately following each  annual shareholders meeting  and in lieu
thereof receive a  fixed number of  non-qualified stock options  for such  year,
with  the number of such  options fixed by the Board  of Directors, based on the
amount of fees so waived and an independent appraisal of the intrinsic value  of
such  options.  Such options  are exercisable  in full  on March  1 of  the year
following the  date  of  grant. The  option  price  per share  of  Common  Stock
purchaseable  under such options is 100% of  the fair market value of the Common
Stock on the date of grant.
 
                           SUMMARY COMPENSATION TABLE
 
    The following table sets forth the  compensation paid by the Company to  its
Chief  Executive Officer  and the four  other most  highly compensated executive
officers serving as of  December 31, 1996 (the  "Named Executive Officers")  for
the fiscal years ended December 31, 1994, 1995 and 1996.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                             LONG-TERM
                                                                                            COMPENSATION
                                                                                               AWARDS
                                                       ANNUAL COMPENSATION               ------------------
                                          ---------------------------------------------      SECURITIES
                                                                         OTHER ANNUAL        UNDERLYING           ALL OTHER
NAME AND PRINCIPAL POSITION      YEAR     SALARY($)      BONUS($)      COMPENSATION($)    OPTIONS/ SARS(#)     COMPENSATION($)
- -----------------------------  ---------  ---------  ----------------  ----------------  ------------------  -------------------
<S>                            <C>        <C>        <C>               <C>               <C>                 <C>
Jim Jannard .................       1996    219,633             --(1)         --                 --                  --
 Chairman of the Board and          1995    380,697      9,312,252(2)         --                 --                  --
 President                          1994    380,670     20,916,223(2)         --                 --                  --
Mike Parnell ................       1996    185,577        362,000(2)         --               17,500                   300(3)
 Chief Executive Officer            1995    132,500      1,567,228            --               86,958                --
                                    1994     65,000      4,708,619(2)         --                 --                  --
Link Newcomb ................       1996    157,212        362,000            --   (4)         17,500                   300(3)
 Chief Operating Officer            1995     91,346        236,607         201,860            173,914                --
                                    1994                    25,000          157,762(4)           --                  --
Kent Lane ...................       1996    116,165         65,250            --               26,674                   288(3)
 Vice President of                  1995     96,900         26,000            --               21,740                --
 Manufacturing                      1994     17,850          2,000            --                 --                  --
Donna Gordon ................       1996    106,923         45,250           66,743(5)         25,174                   300(3)
 Vice President of Finance          1995     79,898         67,923               --            26,088                   300(3)
 and Secretary                      1994     69,760         19,357            --                 --                  --
</TABLE>
 
- ------------------------
 
(1) Mr. Jannard was not entitled to payment of his annual bonus for fiscal 1996.
    See  "Compensation  Committee Report  --  Compensation of  the  Chairman and
    President."
 
(2) Includes bonus  payments  for 1995  under  the Company's  Executive  Officer
    Performance Bonus Plan of $1,096,524 and $657,914, respectively, for Messrs.
    Jannard  and  Parnell. Also  includes for  1995 and  1994 bonuses  paid with
    respect to periods prior to the Company's initial public offering of  Common
    Stock.  Amounts shown are net of approximately $5,979,823 and $3,924,000 for
    Mr. Jannard, and $664,425 and $436,000  for Mr. Parnell, which represent  in
    each case amounts paid by the Company in respect of Federal and state income
    taxes  on  the  Company's income  during  1995 and  1994,  respectively. The
    Company was  an S  corporation for  Federal and  state income  tax  purposes
    during 1994 and through August 1995.
 
(3) Represents the Company's matching 401(k) plan contribution.
 
(4) Represents commissions on sales and $75,505 and $10,000 as reimbursement for
    relocation and related expenses in 1995 and 1994, respectively.
 
(5) Represents  payment to Ms. Gordon to conclude a prior agreement regarding an
    automobile.
 
                                       5
<PAGE>
    The following  table  sets  forth information  concerning  grants  of  stock
options  to the Named  Executive Officers during the  fiscal year ended December
31, 1996.
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                      INDIVIDUAL GRANTS
- ----------------------------------------------------------------------------------------------   POTENTIAL REALIZABLE
                                       NUMBER OF                                                   VALUE AT ASSUMED
                                      SECURITIES       % OF TOTAL                               ANNUAL RATES OF STOCK
                                      UNDERLYING      OPTIONS/ SARS                             PRICE APPRECIATION FOR
                                     OPTIONS/SARS      GRANTED TO      EXERCISE OR                   OPTION TERM
                                        GRANTED       EMPLOYEES IN     BASE PRICE   EXPIRATION  ----------------------
NAME                                    (#)(1)         FISCAL YEAR       ($/SH)        DATE     5% ($)(2)  10% ($)(2)
- -----------------------------------  -------------  -----------------  -----------  ----------  ---------  -----------
<S>                                  <C>            <C>                <C>          <C>         <C>        <C>
Jim Jannard........................           0                 0          --           --         --          --
Mike Parnell.......................      17,500               2.1       $  11.625    12/6/06      127,941     324,227
Link Newcomb.......................      17,500               2.1       $  11.625    12/6/06      127,941     324,227
Kent Lane..........................      26,674(3)            3.2       $  11.625    12/6/06      190,387     479,932
Donna Gordon.......................      25,174(3)            3.0       $  11.625    12/6/06      179,421     452,141
</TABLE>
 
- ------------------------
(1) The options identified in this table  were granted under the Company's  1995
    Stock  Incentive Plan and are exercisable  in equal 25% installments on each
    of the first four anniversaries  of the date of grant.  In the event of  the
    termination  of  a Named  Executive  Officer's employment  within  12 months
    following a change  in control (as  defined in the  stock option  agreements
    evidencing  such  grants), the  options will  become immediately  vested and
    exercisable in  full upon  such  termination of  employment. To  the  extent
    permitted  under applicable  law, the  options granted  are "incentive stock
    options" for purpose of Section 422 of the Internal Revenue Code of 1986, as
    amended, and otherwise are nonqualified stock options.
 
(2) The potential gains shown are  net of the option  exercise price and do  not
    include  the effect of any taxes associated with exercise. The amounts shown
    are  for  the  assumed  rates  of  appreciation  only,  do  not   constitute
    projections  of future  stock price performance  and may  not necessarily be
    realized. Actual gains,  if any,  on stock  option exercises  depend on  the
    future performance of the Common Stock, continued employment of the optionee
    through the term of the option and other factors.
 
(3) The  option grants  shown for  Mr. Lane and  Ms. Gordon  each include 14,174
    options that were originally granted on  July 29, 1996 at an exercise  price
    of $15.875 per share and re-priced on December 6, 1996. The vesting schedule
    for such options was not changed. See "Re-Pricing Report."
 
    The  following table sets  forth information concerning  the fiscal year-end
value of unexercised stock  options held by the  Named Executive Officers as  of
December  31, 1996. No options were exercised by the Named Executive Officers in
fiscal 1996.
 
AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
                                                                                     NUMBER OF SECURITIES       VALUE OF
                                                                                          UNDERLYING          UNEXERCISED
                                                                                          UNEXERCISED         IN-THE-MONEY
                                                                                        OPTIONS/SARS AT       OPTIONS/SARS
                                                                                          FY-END (#)        AT FY-END ($)(1)
                                                                                     ---------------------  ----------------
                                            SHARES ACQUIRED ON          VALUE            EXERCISABLE/         EXERCISABLE/
NAME                                           EXERCISE (#)         REALIZED ($)         UNEXERCISABLE       UNEXERCISABLE
- -----------------------------------------  ---------------------  -----------------  ---------------------  ----------------
<S>                                        <C>                    <C>                <C>                    <C>
Jim Jannard..............................                0                    0               0/0                 0/0
Mike Parnell.............................                0                    0          21,739/82,719            0/0
Link Newcomb.............................                0                    0         43,478/147,936            0/0
Kent Lane................................                0                    0          5,435/42,979             0/0
Donna Gordon.............................                0                    0          6,522/44,740             0/0
</TABLE>
 
- ------------------------
(1) Based upon the reported closing price of $11.00 per share of Common Stock on
    the New York Stock Exchange on December 31, 1996.
 
                                       6
<PAGE>
                             EMPLOYMENT AGREEMENTS
 
    Messrs.  Jannard  and Parnell  entered into  employment agreements  with the
Company in August 1995, prior to the Company's initial public offering of Common
Stock (the "Offering"). The agreements each have a term of two years and contain
a non-competition provision effective through the term of employment and for  an
additional  two years from the end of such term. Pursuant to an amendment to his
agreement in  1996,  Mr. Jannard  receives  no  base salary  from  the  Company.
However,  Mr. Jannard is  entitled to receive an  annual performance bonus, with
the amount of  the bonus being  determined pursuant to  the Company's  Executive
Officer  Performance Bonus Plan (the "Performance Bonus Plan"). The target bonus
for Mr. Jannard under the Performance Bonus Plan is required to be an amount not
less than $1,000,000 per  year. Pursuant to the  agreement with Mr. Parnell,  as
amended,  the Company pays Mr. Parnell a base  salary of $350,000 per year and a
performance bonus, with the amount of the bonus being determined pursuant to the
Performance Bonus Plan. The target bonus  for Mr. Parnell under the  Performance
Bonus  Plan  is  required to  be  an amount  not  less than  $200,000  per year.
Commencing on the expiration of the term of the employment agreement, or earlier
should the employment agreement be terminated  other than for cause (as  defined
in  the agreements), the Company and Mr. Jannard or Mr. Parnell, as the case may
be, will enter into a two-year  consulting agreement under which such  executive
will render certain consulting services for which the Company will pay an annual
consulting  fee,  the  amount  of  which will  be  determined  at  the  time the
consulting agreements are entered into. In addition, each executive is  entitled
to  certain fringe benefits, including access to vehicles and aircraft leased or
owned by the Company and full Company-paid medical insurance for himself and his
immediate family during his  lifetime. The Company  is currently in  discussions
with  Mr.  Jannard and  Mr. Parnell  regarding new  employment agreements  to be
effective upon expiration of their existing agreements in August 1997.
 
    On January 31,  1997, Mr. Newcomb  entered into a  new employment  agreement
with  the  Company  pursuant to  which  he  will serve  as  the  Company's Chief
Operating Officer. Mr. Newcomb's agreement has a term of three years, which will
automatically be extended  by one  year on  each anniversary  of the  agreement,
unless  either party provides written notice that it does not wish to extend the
term. The agreement,  as subsequently  amended, provides  for a  base salary  of
$300,000 per year and an annual target bonus under the Performance Bonus Plan of
not  less than $200,000. In addition, in  connection with his promotion to Chief
Operating Officer, Mr. Newcomb received a  grant of options to purchase  300,000
shares  of the Company's Common Stock at  an exercise price equal to the closing
price of the Common  Stock on the  date of grant.  Mr. Newcomb's agreement  also
contains a non-competition provision effective through the term of the agreement
and,  in the event his  employment is terminated by the  Company for cause or by
Mr. Newcomb without good reason, for a period of two years thereafter.
 
    On January 16,  1997, Robert  Bruning entered into  an employment  agreement
with  the Company whereby  he will serve  as the Chief  Financial Officer of the
Company.  Mr.  Bruning's  agreement  has  a  term  of  two  years,  which   will
automatically  be extended  by one  year on  each anniversary  of the agreement,
unless either party provides written notice that it does not wish to extend  the
term.  The agreement  provides for  a base  salary of  $145,000 per  year and an
annual target bonus under the Performance  Bonus Plan of not less than  $60,000.
In  addition, pursuant  to the  terms of the  agreement, Mr.  Bruning received a
grant of options to purchase 60,000 shares of the Company's Common Stock with an
exercise price equal to  the closing price  of the Common Stock  on his date  of
hire.  The  agreement  also  provides for  reimbursement  of  certain relocation
expenses incurred  by  Mr. Bruning.  Mr.  Bruning's agreement  also  contains  a
non-competition  provision effective through  the term of  the agreement and, in
the event  his employment  is terminated  by the  Company for  cause or  by  Mr.
Bruning without good reason, for a period of two years thereafter.
 
                                       7
<PAGE>
                                REPRICING REPORT
 
    In  December 1996,  the Board of  Directors re-priced options  that had been
granted in July 1996 by the Stock Option Committee to Donna Gordon and Kent Lane
upon their  promotion to  the offices  of  Vice President  of Finance  and  Vice
President of Manufacturing, respectively. The options originally had an exercise
price  of $15.875  per share, which  was equal to  the fair market  value of the
Common Stock at the time of grant. The exercise price was reduced to $11.625 per
share, equal to the  fair market value of  the Common Stock at  the time of  the
re-pricing.  The Board  believes that  stock options  serve their  purpose as an
effective compensation tool  when they provide  realistic incentives related  to
the  Company's  performance and  align the  interests of  the optionee  with the
interests of the Company's shareholders. This is especially true in the case  of
officers  whose  base salary  is relatively  low in  comparison to  industry and
competitive norms  and  for  whom performance-based  incentives  such  as  stock
options  account  for a  substantial portion  of their  compensation. It  is the
Board's belief that, by re-pricing  the July 1996 grants  to Ms. Gordon and  Mr.
Lane,  the underlying  stock options  would provide  a more  realistic incentive
related to the Company's performance and  properly align the interests of  these
optionees with those of the Company's shareholders. In this regard, Ms. Gordon's
and  Mr. Lane's efforts will be of crucial importance in improving the Company's
performance and increasing the stock price. Accordingly, their efforts should be
reflected in  the value  and pricing  of their  stock options.  In addition,  it
should  be noted that prior option grants made to Ms. Gordon and Mr. Lane at the
time of  the Company's  initial public  offering in  August 1995  have not  been
re-priced. The exercise price of such options remains $11.50 per share.
 
                                                    JIM JANNARD
                                                    MIKE PARNELL
                                                    MICHAEL JORDAN
                                                    IRENE MILLER
                                                    ORIN SMITH
 
    THE  RE-PRICING REPORT  WILL NOT BE  DEEMED TO BE  INCORPORATED BY REFERENCE
INTO ANY FILING BY THE COMPANY UNDER THE SECURITIES ACT OF 1933, AS AMENDED,  OR
THE  SECURITIES EXCHANGE ACT OF 1934, AS  AMENDED, EXCEPT TO THE EXTENT THAT THE
COMPANY SPECIFICALLY INCORPORATES THE SAME BY REFERENCE.
 
                         TEN-YEAR OPTION/SAR REPRICINGS
 
<TABLE>
<CAPTION>
                                           NUMBER OF
                                          SECURITIES        MARKET PRICE OF   EXERCISE PRICE               LENGTH OF ORIGINAL
                                      UNDERLYING OPTIONS/  STOCK AT TIME OF     AT TIME OF        NEW         OPTION TERM
                                       SARS REPRICED OR      REPRICING OR      REPRICING OR    EXERCISE   REMAINING AT DATE OF
NAME                         DATE         AMENDED (#)        AMENDMENT ($)     AMENDMENT ($)   PRICE ($)  REPRICING AMENDMENT
- -------------------------  ---------  -------------------  -----------------  ---------------  ---------  --------------------
<S>                        <C>        <C>                  <C>                <C>              <C>        <C>
Kent Lane................    12/6/96          14,174              11.625            15.875        11.625    9 years 235 days
Donna Gordon.............    12/6/96          14,174              11.625            15.875        11.625    9 years 235 days
</TABLE>
 
                                       8
<PAGE>
                         COMPENSATION COMMITTEE REPORT
 
    The report of  the Compensation  Committee of  the Board  of Directors  with
respect to compensation in fiscal 1996 is as follows:
 
COMPENSATION PHILOSOPHY
 
    The overall policy of the Compensation Committee is to provide the Company's
executive  officers  and  other  key  employees  with  competitive  compensation
opportunities based  upon their  contribution to  the financial  success of  the
Company  and  their personal  performance.  It is  the  Compensation Committee's
objective  to  have  a  substantial  portion  of  each  officer's   compensation
contingent  upon the  Company's performance  as well  as upon  the officer's own
level of performance. Accordingly, the  compensation package for each  executive
officer  is comprised of three primary  elements: (i) base salary which reflects
individual performance and is designed  primarily to be competitive with  salary
levels  in effect at  companies within and  outside the industry  with which the
Company competes for executive talent,  (ii) annual variable performance  awards
payable  in cash and tied to  the Company's achievement of financial performance
targets and (iii)  long-term stock-based incentive  awards which strengthen  the
mutuality  of  interests  between  the  executive  officers  and  the  Company's
shareholders. As an executive officer's level of responsibility increases, it is
the Company's general intent that a  greater portion of the executive  officer's
total  compensation  be  dependent  upon  Company  performance  and  stock price
appreciation than upon base salary.
 
COMPONENTS OF COMPENSATION
 
    The principal components of executive officer compensation are generally  as
follows:
 
    -BASE  SALARY.   With  respect to  Messrs. Parnell  and Newcomb,  their base
     salary is fixed in accordance with the terms of their respective employment
     agreements. See "Employment Agreements." As  of July 22, 1996, Mr.  Jannard
     waived  all  future  payments of  base  salary pursuant  to  his employment
     agreement, and  he now  receives  no base  salary  from the  Company.  With
     respect to officers who do not have employment agreements with the Company,
     salary is determined on the basis of individual performance and competitive
     market  practices  as reflected  in informal  information available  to the
     Company.
 
    -ANNUAL PERFORMANCE  BONUS.   Annual bonuses  are payable  to the  Company's
     executive  officers under the Company's Executive Officer Performance Bonus
     Plan (the "Performance Bonus Plan")  based on the Company's achievement  of
     certain pre-set corporate financial performance targets established for the
     fiscal  year. The minimum  target bonuses for  Messrs. Jannard, Parnell and
     Newcomb are  set  forth in  their  respective employment  agreements.  With
     respect to officers who do not have employment agreements with the Company,
     their  target bonuses are determined on the basis of individual performance
     and competitive  market  practices  as reflected  in  informal  information
     available  to the  Company. The  actual financial  performance (measured by
     pre-tax income) for fiscal 1996 was approximately 9.5% less than the target
     established. Accordingly, the  actual bonuses paid  with respect to  fiscal
     1996 were 9.5% less than the executives' target bonuses.
 
    -LONG-TERM  INCENTIVE  COMPENSATION.    Long-term  incentives  are  provided
     through  stock  option  grants  and  other  stock-based  awards  under  the
     Company's  1995 Stock Incentive Plan. Awards under the 1995 Stock Incentive
     Plan are designed to further align the interests of each executive  officer
     with  those of the shareholders and provide each officer with a significant
     incentive to manage the  Company from the perspective  of an owner with  an
     equity  stake in the Company's business.  Prior to November 1, 1996, option
     grants to the  Named Executive Officers  were made by  Mr. Jannard and  Ms.
     Miller,  who  constituted the  Stock Option  Committee during  such period.
     However, due to certain changes to Rule 16b-3 under the Exchange Act, since
     November 1, 1996 grants to the  Named Executive Officers have been made  by
     the  entire Board of  Directors. In July  1996, Donna Gordon  and Kent Lane
     were granted stock options to reflect
 
                                       9
<PAGE>
     their promotion  to the  offices  of Vice  President  of Finance  and  Vice
     President  of  Manufacturing,  respectively.  As  described  in "Re-pricing
     Report," these  options were  re-priced  in December  1996.  As part  of  a
     broad-based  grant of stock options made to a large group of key employees,
     additional grants were made to Ms.  Gordon and to Messrs. Parnell,  Newcomb
     and Lane in December 1996.
 
COMPENSATION OF THE CHAIRMAN AND PRESIDENT
 
    Until  July 22, 1996, pursuant to the terms of his employment agreement, Mr.
Jannard was paid a base salary at  the rate of approximately $380,000 per  year.
However,  as of that date, Mr. Jannard waived all future payments of base salary
pursuant to his employment agreement, and  he currently receives no salary  from
the  Company.  Because of  delays in  bringing  the Company's  X METALS  line to
market, Mr. Jannard was  not entitled to any  bonus under the Performance  Bonus
Plan and accordingly received no bonus for fiscal 1996. Mr. Jannard also did not
receive  a grant of stock options in  fiscal 1996 under the 1995 Stock Incentive
Plan.
 
COMPLIANCE WITH INTERNAL REVENUE CODE SECTION 162(M)
 
    Section 162(m) of the Internal Revenue  Code of 1986, as amended,  generally
provides  that  publicly  held companies  may  not deduct  compensation  paid to
certain of its top executive officers to the extent such compensation exceeds $1
million per officer in any year. However, pursuant to regulations issued by  the
Treasury  Department, certain  limited exemptions  to Section  162(m) apply with
respect to "qualified performance-based  compensation" and to compensation  paid
in  certain circumstances  by companies in  the first few  years following their
initial public offering of  stock. The Company has  taken steps to provide  that
these  exemptions will apply to compensation paid to its executive officers, and
the Company will continue to monitor the applicability of Section 162(m) to  its
ongoing compensation arrangements. Accordingly, the Company does not expect that
amounts  of  compensation  paid  to  its  executive  officers  will  fail  to be
deductible by reason of Section 162(m).
 
                                                    IRENE MILLER
                                                    ORIN SMITH
                                                    JIM JANNARD*
                                                    MICHAEL JORDAN*
                                                    MIKE PARNELL*
 
*With respect to that portion of the report entitled "--Long Term  Compensation"
only.
 
    THE  COMPENSATION COMMITTEE REPORT WILL NOT  BE DEEMED TO BE INCORPORATED BY
REFERENCE INTO ANY FILING BY  THE COMPANY UNDER THE  SECURITIES ACT OF 1933,  AS
AMENDED,  OR THE  SECURITIES EXCHANGE  ACT OF  1934, AS  AMENDED, EXCEPT  TO THE
EXTENT THAT THE COMPANY SPECIFICALLY INCORPORATES THE SAME BY REFERENCE.
 
                                       10
<PAGE>
                         STOCK PRICE PERFORMANCE GRAPH
 
    The following  graph shows  a  comparison of  cumulative total  returns  for
Oakley,  Inc., the  Standard &  Poor's 500  Composite Index  and the  Standard &
Poor's Midcap 400 Index,  during the period commencing  on August 10, 1995,  the
date  of the Company's initial public offering, and ending on December 31, 1996.
The comparison assumes  $100 was  invested on  August 10,  1995 in  each of  the
Common  Stock, the  Standard &  Poor's 500  Composite Index  and the  Standard &
Poor's Midcap 400 Index and assumes  the reinvestment of all dividends, if  any.
At  this  time, the  Company  does not  believe  it can  reasonably  identify an
industry peer group, and therefore the Company has instead selected the Standard
& Poor's  Midcap  400  Index,  which  includes  companies  with  similar  market
capitalizations  to that of the Company, as  a comparative index for purposes of
complying with certain requirements of the Securities and Exchange Commission.
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
     STOCK PRICE PERFORMANCE GRAPH
<S>                                      <C>        <C>         <C>         <C>          <C>         <C>         <C>
                                                     8/10/1995   9/30/1995   12/31/1995   3/31/1996   6/30/1996   9/30/1996
Oakley, Inc.                                              $100        $109         $125        $139        $167        $157
S&P 500 Composite Index                                   $100        $105         $111        $117        $122        $126
S&P Midcap 400                                            $100        $102         $103        $109        $112        $116
 
<CAPTION>
     STOCK PRICE PERFORMANCE GRAPH
<S>                                      <C>
                                          12/31/1996
Oakley, Inc.                                     $81
S&P 500 Composite Index                         $136
S&P Midcap 400                                  $123
</TABLE>
<TABLE>
<CAPTION>
                                                 8/10/95      9/30/95     12/31/95      3/31/96      6/30/96      9/30/96
<S>                                            <C>          <C>          <C>          <C>          <C>          <C>
- ------------------------------------------------------------------------------------------------------------------
Oakley, Inc.                                    $     100    $     109    $     125    $     139    $     167    $     157
S&P 500 Composite Index                         $     100    $     105    $     111    $     117    $     122    $     126
S&P Midcap 400                                  $     100    $     102    $     103    $     109    $     112    $     116
 
<CAPTION>
                                                12/31/96
<S>                                            <C>
- ---------------------------------------------
Oakley, Inc.                                    $      81
S&P 500 Composite Index                         $     136
S&P Midcap 400                                  $     123
</TABLE>
 
    THE STOCK PRICE PERFORMANCE GRAPH WILL  NOT BE DEEMED TO BE INCORPORATED  BY
REFERENCE  INTO ANY FILING BY  THE COMPANY UNDER THE  SECURITIES ACT OF 1933, AS
AMENDED, OR  THE SECURITIES  EXCHANGE ACT  OF 1934,  AS AMENDED,  EXCEPT TO  THE
EXTENT THAT THE COMPANY SPECIFICALLY INCORPORATES THE SAME BY REFERENCE.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The  members of  the Company's Compensation  Committee are  Irene Miller and
Orin Smith. However, pursuant  to certain requirements of  Rule 16b-3 under  the
Exchange Act, certain grants of stock options to the Named Executive Officers in
1996  were made  by all  the then members  of the  Board of  Directors (with Mr.
Parnell abstaining with respect  to his own option  grant). Messrs. Jannard  and
Parnell  are  officers of  the Company.  See "Certain  Transactions" immediately
below.
 
                                       11
<PAGE>
                              CERTAIN TRANSACTIONS
 
    Prior to the  Company's relocation  in early  1997, the  Company leased  its
headquarters  facility from a  partnership of which Mr.  Jannard and Mr. Parnell
are the sole partners. Aggregate lease  payments under such lease for 1996  were
$283,000.  During  1995, the  lease  was amended  to  provide for  the Company's
ability to terminate the  lease without any material  payment obligation on  the
part  of the Company. The  lease was terminated by the  Company in early 1997 in
connection with its relocation to a new site.
 
    As part  of  a distribution  by  the Company  to  its shareholders  (the  "S
Corporation  Distribution")  that  included  all of  its  and  its predecessor's
previously earned and undistributed taxable  S corporation earnings through  the
date  of the consummation of the  Company's initial public offering, the Company
distributed certain aircraft to  Mr. Jannard and a  trust (the "Parnell  Trust")
for  the  benefit of  Mr. Parnell  and his  immediate family  (collectively, the
"Principal Shareholders"). The Company leased back certain of such aircraft from
companies controlled by the Principal Shareholders ("Lessors"). Such leases have
terms of five years  with aggregate annual lease  payments of $100,000, and  are
renewable  at the option of  the Company and the  applicable Lessor. The Company
bears all costs  and expenses of  operating and maintaining  the aircraft  while
under  lease. During 1996, the Company made aggregate payments under such leases
of $100,000.
 
    In July 1995, the Company entered into a ten-year agreement with Mr.  Jordan
for the endorsement of Oakley eyewear. Pursuant to such agreement, Mr. Jordan is
paid  an annual  retainer of $500,000  and received options  to purchase 217,392
shares of Common Stock at an exercise price of $11.50 per share (the fair market
value on the date of  grant). The Company paid  Mr. Jordan $500,000 during  1996
pursuant to this agreement.
 
    In  January 1997, the  Company borrowed $3.0 million  from Mr. Jannard. This
amount, together with interest at the rate payable by the Company under its bank
credit agreement, was  repaid in March  1997. Since the  beginning of 1996,  Mr.
Jannard  has borrowed from the Company various amounts for use by Mr. Jannard in
connection with various matters unrelated to the business of Oakley. All of such
indebtedness was repaid by  Mr. Jannard within one  month of the date  incurred.
The  largest  amount of  such  indebtedness outstanding  at  any time  since the
beginning of 1996 was approximately $270,000.
 
    Since early 1996, the Company has been  paying the fees of its tax  advisors
for  certain work  involving both the  Company and Messrs.  Jannard and Parnell.
Messrs. Jannard and Parnell have agreed to reimburse the Company for all of such
fees which, at March 31, 1997, aggregated approximately $275,000.
 
                                       12
<PAGE>
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
    The following table sets forth certain information available to the Company,
as of March 31,  1997, with respect to  shares of its Common  Stock (i) held  by
those  persons known to the  Company to be the  beneficial owners (as determined
under the rules of the  Securities and Exchange Commission)  of more than 5%  of
such  shares and  (ii) held  individually and  as a  group by  the Directors and
Executive Officers of the Company.
 
<TABLE>
<CAPTION>
                                                                                                     PERCENTAGE OF
NAME AND ADDRESS                                                                    SHARES OF        COMMON STOCK
OF BENEFICIAL OWNER (1)                                                            COMMON STOCK       OUTSTANDING
- -------------------------------------------------------------------------------  ----------------  -----------------
<S>                                                                              <C>               <C>
DIRECTORS AND EXECUTIVE OFFICERS
Jim Jannard....................................................................     35,730,000              50.6%
Mike Parnell(2)................................................................      3,861,739(3)            5.5%
Link Newcomb...................................................................         46,786(4)          *
Robert Bruning.................................................................          1,000             *
Kent Lane......................................................................          8,043(5)          *
Donna Gordon...................................................................          9,566(6)          *
Carlos Reyes...................................................................          1,732(7)          *
Colin Baden....................................................................          1,899(8)          *
Irene Miller...................................................................         13,714(9)          *
Orin Smith.....................................................................          6,700(10)         *
Michael Jordan.................................................................        178,724(11)         *
  Directors and Executive Officers as a group (11 persons).....................     39,859,903(12)          56.4%
5% OR GREATER HOLDERS:
M. and M. Parnell Revocable Trust..............................................      3,840,000               5.4%
</TABLE>
 
- ------------------------
 
 (1) Unless otherwise  indicated, the  address of  the beneficial  owner is  c/o
     Oakley, Inc., One Icon, Foothill Ranch, California 92610.
 
 (2) All of the shares beneficially owned by Mr. Parnell are held through the M.
     and  M. Parnell  Revocable Trust,  other than  21,739 shares  issuable upon
     exercise of stock options.
 
 (3) Includes 21,739 shares issuable upon exercise of stock options.
 
 (4) Includes 43,478 shares issuable upon exercise of stock options.
 
 (5) Includes 5,435 shares issuable upon exercise of stock options.
 
 (6) Includes 6,522 shares issuable upon exercise of stock options.
 
 (7) Includes 1,449 shares issuable upon exercise of stock options.
 
 (8) Includes 1,499 shares issuable upon exercise of stock options.
 
 (9) Includes 9,368 shares issuable upon exercise of stock options.
 
(10) Includes 3,500 shares issuable upon exercise of stock options.
 
(11) Includes 30,902 shares issuable upon exercise of stock options.
 
(12) Includes 123,892 shares issuable upon exercise of stock options.
 
 * Less than one percent.
 
                                       13
<PAGE>
                                 OTHER MATTERS
 
    SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING  COMPLIANCE.  Section 16(a)  of
the  Exchange Act requires  the Company's executive  officers and Directors, and
persons who own more  than ten percent  of a registered  class of the  Company's
equity  securities, to file  reports (Forms 3,  4 and 5)  of stock ownership and
changes in ownership  with the Securities  and Exchange Commission  and the  New
York  Stock Exchange. Officers, Directors and beneficial owners of more than ten
percent  of  the  Company's  stock  are  required  by  Securities  and  Exchange
Commission  regulation to furnish the Company with copies of all such forms that
they file.
 
    Based solely on the Company's review of the copies of such forms received by
it, and on written representations  from certain reporting persons, the  Company
believes  that  during  fiscal  1996,  all  Section  16(a)  filing  requirements
applicable to its directors, officers and ten percent stockholders were complied
with, subject to the  following exceptions: Michael  Jordan, Irene Miller,  Kent
Lane  and  Donna  Gordon each  inadvertently  failed  to timely  file  a  Form 4
reporting a transaction in July of 1996.  These reports were filed on April  10,
1997.  Link Newcomb, Carlos Reyes, Mike Parnell, Donna Gordon and Kent Lane each
inadvertently failed to timely file a Form 4 reporting a transaction in December
of  1996.  These  reports  were  filed   on  April  10,  1997.  Robert   Bruning
inadvertently failed to timely file a Form 3 reporting a transaction in December
of 1996. The report was filed on March 10, 1997.
 
    SHAREHOLDERS' PROPOSALS.  Proposals of shareholders intended to be presented
at  the Company's  Annual Meeting  of Shareholders  to be  held in  1997 must be
received by the Company, marked to the attention of the Secretary, no later than
December 31, 1996. Proposals  must comply with the  requirements as to form  and
substance established by the Securities and Exchange Commission for proposals in
order to be included in the proxy statement.
 
                                             THE BOARD OF DIRECTORS
 
Irvine, California
 
                                       14
<PAGE>

                                    PROXY

                                  OAKLEY, INC.
                                  COMMON STOCK
                   PROXY SOLICITED ON BEHALF OF BOARD OF DIRECTORS

THE UNDERSIGNED HEREBY APPOINT(S) MIKE PARNELL AND LINK NEWCOMB AS PROXIES 
WITH FULL POWER OF SUBSTITUTION, HEREBY AUTHORIZE(S) EACH OF THEM TO 
REPRESENT AND TO VOTE, AS DESIGNATED ON THE REVERSE SIDE HEREOF, ALL SHARES 
OF COMMON STOCK OF OAKLEY, INC. (THE "COMPANY") HELD OF RECORD BY THE 
UNDERSIGNED ON APRIL 23, 1997 AT THE ANNUAL MEETING OF SHAREHOLDERS TO BE 
HELD ON JUNE 19, 1997, AT 10:00 A.M., LOCAL TIME, OR ANY ADJOURNMENTS OR 
POSTPONEMENTS THEREOF, AT THE OAKLEY, INC. HEADQUARTERS AT ONE ICON, FOOTHILL 
RANCH, CALIFORNIA 92610 AND HEREBY REVOKE(S) ANY PROXIES HERETOFORE GIVEN.

BY SIGNING AND DATING THE REVERSE OF THIS CARD, THE UNDERSIGNED AUTHORIZE(S) 
THE PROXIES TO VOTE EACH PROPOSAL, AS MARKED, OR IF NOT MARKED TO VOTE "FOR" 
EACH PROPOSAL. PLEASE COMPLETE AND MAIL THIS CARD AT ONCE IN THE ENVELOPE 
PROVIDED.

THIS PROXY IS REVOCABLE AND THE UNDERSIGNED MAY REVOKE IT AT ANY TIME PRIOR 
TO ITS EXERCISE. ATTENDANCE OF THE UNDERSIGNED AT THE ABOVE MEETING OR ANY 
ADJOURNED OR POSTPONED SESSION THEREOF WILL NOT BE DEEMED TO REVOKE THIS 
PROXY UNLESS THE UNDERSIGNED WILL INDICATE AFFIRMATIVELY THEREAT THE 
INTENTION OF THE UNDERSIGNED TO VOTE SAID SHARES IN PERSON.


          Check here for   /   /     
          address change             

NEW ADDRESS:                                           
            -------------------------------------------
                                                       
- -------------------------------------------------------
                                                       
- -------------------------------------------------------
                                                       
- -------------------------------------------------------
(Continued and to be signed and dated on reverse side) 

<PAGE>

/ X /  Please mark your 
       votes as in this 
       example.

THE BOARD OF DIRECTORS OF OAKLEY, INC. RECOMMENDS A VOTE FOR THE NOMINEES SET 
FORTH IN PROPOSAL 1 AND FOR PROPOSAL 2.

1. Election of Directors

/ / FOR ALL NOMINEES LISTED TO THE RIGHT

/ / WITHOLD AUTHORITY TO VOTE FOR ALL NOMINEES LISTED TO THE RIGHT

Instructions: To withhold authority to vote for any individual nominee, check 
the "FOR ALL NOMINEES" box to the left, and strike a line through that 
nominee's name below.

For, except vote withheld from the following nominee(s):

Nominees:   Jim Jannard
            Mike Parnell
            Link Newcomb
            Irene Miller
            Orin Smith
            Michael Jordan


2. Ratification of the selection of Deloitte &Touche LLPas independent 
auditors.

            /   / FOR     /   / AGAINST         /   / ABSTAIN

3. In their discretion, the proxyholders are authorized to vote on such other 
matters that may properly come before this Annual Meeting or any adjournment 
or postponement thereof.


IMPORTANT:  PLEASE SIGN EXACTLY AS YOUR NAME APPEARS ON THIS PROXY. WHEN 
SHARES ARE HELD BY JOINT TENANTS, BOTH SHOULD SIGN. WHEN SIGNING AS ATTORNEY, 
EXECUTOR, ADMINISTRATOR, TRUSTEE OR GUARDIAN PLEASE GIVE FULL TITLE AS SUCH. 
WHEN SIGNING IN A REPRESENTATIVE CAPACITY, PLEASE SIGN IN FULL CORPORATE NAME 
BY PRESIDENT OR OTHER AUTHORIZED OFFICER. IF A PARTNERSHIP, PLEASE SIGN IN 
THE PARTNERSHIP NAME BY AN AUTHORIZED PERSON. 

UNLESS OTHERWISE SPECIFIED, THIS PROXY WILL BE VOTED FOR ALL NOMINEES FOR 
DIRECTOR, FOR THE RATIFICATION OF THE SELECTION OF DELOITTE & TOUCHE LLP AS 
INDEPENDENT AUDITORS AND, IN THE DISCRETION OF THE PROXY HOLDERS, ON SUCH 
OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING. 

THE UNDERSIGNED HEREBY ACKNOWLEDGES RECEIPT OF NOTICE OF THE ANNUAL MEETING 
OF THE STOCKHOLDERS AND A PROXY STATEMENT FOR THE ANNUAL MEETING PRIOR TO THE 
SIGNING OF THIS PROXY.

SIGNATURE                                      DATE                         1997
          ------------------------------------      ----------------------, 
                                                    (Be sure to date proxy)


SIGNATURE                                      DATE                         1997
          ------------------------------------      ----------------------, 
            Signature if held jointly               (Be sure to date proxy)




PLEASE VOTE, SIGN AND RETURN THIS PROXY AS PROMPTLY AS POSSIBLE USING THE 
ENCLOSED ENVELOPE



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