OAKLEY INC
DEF 14A, 1998-04-27
OPHTHALMIC GOODS
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<PAGE>
                                  SCHEDULE 14A
                                 (RULE 14A-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
 
                PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
 
    Filed by the Registrant /X/
 
    Filed by a Party other than the Registrant / /
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
 
                                             OAKLEY, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of filing fee (Check the appropriate box):
 
/X/  No fee required.
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
(1)  Title of each class of securities to which transaction applies:
     ---------------------------------------------------------------------------
(2)  Aggregate number of securities to which transaction applies:
     ---------------------------------------------------------------------------
(3)  Per unit price or other underlying value of transaction computed pursuant
     to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is
     calculated and state how it was determined):
     ---------------------------------------------------------------------------
(4)  Proposed maximum aggregate value of transaction:
     ---------------------------------------------------------------------------
(5)  Total fee paid:
     ---------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials:
     ---------------------------------------------------------------------------
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
(1)  Amount Previously Paid:
     ---------------------------------------------------------------------------
(2)  Form, Schedule or Registration Statement No.:
     ---------------------------------------------------------------------------
(3)  Filing Party:
     ---------------------------------------------------------------------------
(4)  Date Filed:
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<PAGE>
                                  OAKLEY, INC.
 
                                    ONE ICON
 
                        FOOTHILL RANCH, CALIFORNIA 92610
 
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON JUNE 19, 1998
 
                            ------------------------
 
    You  are cordially invited to attend the 1998 Annual Meeting of Shareholders
(the "Meeting")  of OAKLEY,  INC. (the  "Company"  or "Oakley")  to be  held  on
Friday,  June 19, 1998, at 10:00 a.m.  at the Company's headquarters in Foothill
Ranch, California, for the following purposes:
 
    1.  To elect 7 Directors to serve  as such until the next Annual Meeting  of
       Shareholders and until their successors are elected and qualified;
 
    2.  To ratify the selection of Deloitte & Touche LLP to serve as independent
       auditors of the Company for the fiscal year ending December 31, 1998; and
 
    3.   To transact such other business as may properly come before the Meeting
       or any adjournment(s) thereof.
 
    Only shareholders of record at the close of business on April 23, 1998, will
be entitled to  notice of, and  to vote  at, the Meeting  or any  adjournment(s)
thereof.
 
    WHETHER  OR NOT YOU  EXPECT TO BE AT  THE MEETING, PLEASE  SIGN AND DATE THE
ENCLOSED PROXY WHICH IS BEING SOLICITED BY THE BOARD OF DIRECTORS, AND RETURN IT
PROMPTLY IN THE ENCLOSED ENVELOPE. THE PROXY  IS REVOCABLE AT ANY TIME PRIOR  TO
THE  EXERCISE THEREOF  BY WRITTEN  NOTICE TO  THE COMPANY,  AND SHAREHOLDERS WHO
ATTEND THE MEETING MAY WITHDRAW THEIR  PROXIES AND VOTE THEIR SHARES  PERSONALLY
IF THEY SO DESIRE.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
 
                                                 [SIG]
 
                                          Donna Gordon
 
                                          SECRETARY
 
Foothill Ranch, California
 
Dated: April 27, 1998
<PAGE>
                                  OAKLEY, INC.
 
                                    ONE ICON
 
                        FOOTHILL RANCH, CALIFORNIA 92610
 
                            ------------------------
 
                                PROXY STATEMENT
 
                                      FOR
 
                         ANNUAL MEETING OF SHAREHOLDERS
 
                          TO BE HELD ON JUNE 19, 1998
 
    This  Proxy  Statement is  furnished to  shareholders  of Oakley,  Inc. (the
"Company" or "Oakley"), in  connection with the solicitation  of proxies in  the
form  enclosed herewith  for use  at the Annual  Meeting of  Shareholders of the
Company to be  held on Friday,  June 19, 1998,  at 10:00 a.m.  at the  Company's
headquarters  in Foothill Ranch, California, and  at any and all adjournments or
postponements thereof (the "Meeting"), for the purposes set forth in the  Notice
of  Meeting. This Proxy Statement and the enclosed form of proxy are being first
mailed to shareholders on April 30, 1998.
 
    This solicitation is made by mail on behalf of the Board of Directors of the
Company (the "Board of Directors"). Costs  of the solicitation will be borne  by
the  Company.  Further  solicitation  of  proxies  may  be  made  by  telephone,
telegraph, fax or personal interview by the Directors, officers and employees of
the Company and its affiliates, who will not receive additional compensation for
the solicitation. The Company  will reimburse banks,  brokerage firms and  other
custodians, nominees and fiduciaries for reasonable expenses incurred by them in
sending proxy materials to shareholders.
 
    Holders  of record  of the Common  Stock, $.01  par value per  share, of the
Company (the "Common Stock")  as of the  close of business  on the record  date,
April  23, 1998, are entitled to receive notice of, and to vote at, the Meeting.
Each share of  Common Stock entitles  the holder to  one vote. At  the close  of
business  on March 31, 1998, there were 70,662,720 shares of Common Stock issued
and outstanding.
 
    Shares represented  by proxies  in the  form enclosed,  if the  proxies  are
properly  executed and  returned and  not revoked,  will be  voted as specified.
Where no specification is  made on a properly  executed and returned proxy,  the
shares  will be voted FOR the election of  all nominees for Director and FOR the
ratification of the selection of Deloitte  & Touche LLP to serve as  independent
auditors  of the Company. To be voted,  proxies must be filed with the Secretary
of the Company prior to voting. Proxies may be revoked at any time before voting
by filing a notice of revocation with the Secretary of the Company, by filing  a
later  dated proxy with the  Secretary of the Company or  by voting in person at
the Meeting. Shares represented by  proxies that reflect abstentions or  "broker
non-votes"  (i.e., shares held by  a broker or nominee  which are represented at
the Meeting, but with respect to which  such broker or nominee is not  empowered
to vote on a particular proposal) will be counted as shares that are present and
entitled to vote for purposes of determining the presence of a quorum.
 
    The  Board of Directors knows of no matters to come before the Meeting other
than the matters referred to in  this Proxy Statement. If, however, any  matters
properly  come before the  Meeting, it is  the intention of  each of the persons
named in the  accompanying proxy to  vote such proxies  in accordance with  such
person's discretionary authority to act in such person's best judgment.
 
    The  principal executive  offices of  the Company  are located  at One Icon,
Foothill Ranch, California 92610.
 
                                       1
<PAGE>
                       PROPOSAL 1: ELECTION OF DIRECTORS
 
                             (ITEM 1 ON PROXY CARD)
 
    Pursuant to the  Company's Amended  and Restated  Articles of  Incorporation
(the  "Articles"), Directors are elected at  each Annual Meeting of Shareholders
and hold office until  the next Annual Meeting  of Shareholders and until  their
successors  shall  have been  elected  and qualified.  If,  for any  reason, the
Directors are  not elected  at the  annual meeting,  they may  be elected  at  a
special  meeting of shareholders called for  that purpose in the manner provided
by the Company's  Bylaws. The Company's  Bylaws currently authorize  a Board  of
Directors  consisting  of not  less than  one  nor more  than nine  persons, and
Oakley's Board of Directors currently consists of seven Directors.
 
    The nominees for election to the  seven positions on the Board of  Directors
to  be voted upon  at the Meeting  are Jim Jannard,  Mike Parnell, Link Newcomb,
Irene Miller, Orin Smith, Michael Jordan and William Schmidt. Irene Miller, Orin
Smith, Michael Jordan and William Schmidt (the "Independent Directors") are  not
employed  by, or affiliated with, the Company.  Unless authority to vote for the
election of Directors has been specifically  withheld, the persons named in  the
accompanying proxy intend to vote for the election of Jim Jannard, Mike Parnell,
Link  Newcomb, Irene Miller,  Orin Smith, Michael Jordan  and William Schmidt to
hold office as Directors for a term  of one year and until their successors  are
elected  and qualified at the next  Annual Meeting of Shareholders. All nominees
have advised the Board of Directors that  they are able and willing to serve  as
Directors.
 
    If   any  nominee  becomes   unavailable  for  any   reason  (which  is  not
anticipated), the shares represented by the proxies may be voted for such  other
person  or persons as may be determined by  the holders of the proxies (unless a
proxy contains instructions  to the  contrary). In no  event will  the proxy  be
voted for more than seven nominees.
 
VOTE
 
    Each Director will be elected by a favorable vote of a majority of the votes
cast  at the  Meeting. Accordingly,  abstentions or  broker non-votes  as to the
election of Directors  will not  affect the  outcome. Unless  instructed to  the
contrary  in the proxy, the shares represented  by the proxies will be voted FOR
the election of the seven nominees named above as Directors.
 
         PROPOSAL 2: RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS
 
                             (ITEM 2 ON PROXY CARD)
 
    The firm of Deloitte  & Touche LLP, the  Company's independent auditors  for
the  year ended December 31, 1997, was  selected by the Board of Directors, upon
the recommendation  of the  Audit Committee,  to act  in such  capacity for  the
fiscal   year  ending  December  31,  1998,   subject  to  ratification  by  the
shareholders. There  are no  affiliations  between the  Company and  Deloitte  &
Touche  LLP, its partners, associates or employees, other than as pertain to the
engagement of Deloitte & Touche LLP  as independent auditors for the Company  in
the  previous year. Representatives of Deloitte &  Touche LLP are expected to be
present at the Meeting and will be given the opportunity to make a statement  if
they so desire and to respond to appropriate questions.
 
VOTE
 
    The favorable vote of a majority of the votes cast regarding the proposal is
required  to  ratify  the  selection  of  Deloitte  &  Touche  LLP. Accordingly,
abstentions or broker non-votes will not affect  the outcome of the vote on  the
proposal. Unless instructed to the contrary in the proxy, the shares represented
by  the  proxies will  be  voted FOR  the proposal  to  ratify the  selection of
Deloitte & Touche LLP to serve as  independent auditors for the Company for  the
fiscal year ending December 31, 1998.
 
                                       2
<PAGE>
                   BOARD OF DIRECTORS AND EXECUTIVE OFFICERS
 
DIRECTORS AND EXECUTIVE OFFICERS
 
    The  following table sets  forth certain information (as  of March 31, 1998)
concerning the directors and executive officers of the Company:
 
<TABLE>
<CAPTION>
       NAME              AGE                               POSITION
- -------------------      ---      ----------------------------------------------------------
<S>                  <C>          <C>
Jim Jannard                  48   Chairman of the Board, President and Director
Mike Parnell                 45   Vice Chairman and Director
Link Newcomb                 36   Chief Executive Officer and Director
Tom George                   42   Chief Financial Officer
Donna Gordon                 38   Vice President of Finance and Secretary
Kent Lane                    44   Vice President of Manufacturing
Carlos Reyes                 31   Vice President of Development
Colin Baden                  36   Vice President of Design
Jon Krause                   34   Vice President of Operations
Irene Miller                 45   Director
Orin Smith                   55   Director
Michael Jordan               35   Director
William Schmidt              50   Director
</TABLE>
 
EXECUTIVE OFFICERS
 
    Mr. Jim Jannard, the founder of the Company, has been Chairman of the  Board
and President of Oakley since its inception in 1975.
 
    Mr.  Mike Parnell joined Oakley in 1985  and has been a Director since 1986.
From 1986 to September  1997, Mr. Parnell served  as Chief Executive Officer  of
Oakley,  and since September 1997, he has  served as Vice Chairman. From 1974 to
1985, Mr. Parnell was employed in  various positions with OP Sunwear,  including
Vice President of Marketing from 1981 to 1985.
 
    Mr.  Link  Newcomb joined  Oakley  in June  1994  as its  Vice  President of
International Sales. Mr. Newcomb served  as Executive Vice President from  April
1995 until January 1997, as Chief Financial Officer from July 1995 until January
1997  and as  Chief Operating  Officer from January  1997 to  September 1997. In
September 1997, Mr. Newcomb was named  Chief Executive Officer. Mr. Newcomb  was
appointed  to the Board of  Directors in January 1997.  Prior to joining Oakley,
Mr. Newcomb was an attorney  for five years at  Skadden, Arps, Slate, Meagher  &
Flom  LLP, Los Angeles, California. Mr. Newcomb has also been a certified public
accountant since 1984.
 
    Mr. Tom George joined Oakley in October 1997 as its Chief Financial Officer.
Prior to joining  Oakley, Mr.  George last served  as Senior  Vice President  of
Finance  and Chief  Financial Officer at  REMEC, a designer  and manufacturer of
microwave wireless electronics, a  position he had held  since 1990. Mr.  George
has  more than  20 years experience  in finance  and is also  a certified public
accountant.
 
    Ms. Donna  Gordon joined  Oakley in  February 1986.  Ms. Gordon  has held  a
number of positions with Oakley, assuming her current position as Vice President
of  Finance in October 1995. Ms. Gordon  has also been Corporate Secretary since
1993 and Controller since 1990.
 
    Mr. Kent Lane  joined Oakley in  October 1994 and  became Vice President  of
Manufacturing in October 1995. Mr. Lane served as Director of Manufacturing from
January  1995  until October  1995.  Mr. Lane  has  21 years  experience  in the
manufacturing industry  at various  companies, including  Kaiser Steel  for  six
years and Water Factory Systems, a manufacturer of water purification equipment,
for eight years.
 
    Mr.  Carlos Reyes joined  Oakley in July  1989 and became  Vice President of
Development in December 1995. Mr. Reyes has held various positions with  Oakley,
beginning as a lens coating assistant in
 
                                       3
<PAGE>
the  manufacturing department. Mr. Reyes was promoted to Lens Coating Manager in
1991 and to a leadership position in Oakley's design department in 1993.
 
    Mr. Colin Baden  joined Oakley in  February 1996 as  Director of Design  and
became  Vice President of Design in February  1997. Prior to joining Oakley, Mr.
Baden was a partner at Lewis Architects of Seattle, Washington for six years and
began advising Oakley on company image issues in 1993.
 
    Mr. Jon Krause joined Oakley in November 1996 as its Director of Information
Technology and was named Vice President of Operations in January 1998. Prior  to
joining  Oakley, Mr. Krause was a  senior manager with Andersen Consulting where
he spent  ten years  specializing in  information technology  and  manufacturing
operations.
 
BOARD OF DIRECTORS
 
    Ms.  Irene  Miller  has been  an  Oakley  director since  shortly  after the
Company's initial  public offering  in  August 1995.  Ms.  Miller is  a  private
investor  and until June 1997  was Vice Chairman and  Chief Financial Officer of
Barnes & Noble, Inc., the world's largest bookseller. She joined Barnes &  Noble
in  1991  as Senior  Vice President,  Corporate  Finance, became  Executive Vice
President and Chief Financial Officer in  1993 and Vice Chairman in 1995.  Prior
to  joining Barnes & Noble, Ms. Miller  worked as an investment banker at Morgan
Stanley & Co. Incorporated from 1986 to  1990 and at Rothschild, Inc. from  1982
to 1986. Ms. Miller is also a director of Barnes & Noble, Inc.
 
    Mr.  Orin Smith  is the President  and Chief Operating  Officer of Starbucks
Corporation and has been  an Oakley director since  shortly after the  Company's
initial  public offering in August  1995. Mr. Smith joined  Starbucks in 1990 as
Chief Financial Officer and Vice President, became Executive Vice President  and
Chief  Financial Officer  in 1993  and was  named President  and Chief Operating
Officer in  1994. Prior  to  joining Starbucks,  Mr.  Smith was  Executive  Vice
President  and  Chief  Financial and  Administrative  Officer of  Danzas  USA, a
subsidiary of  Europe's largest  transportation  company. Mr.  Smith is  also  a
director of Starbucks.
 
    Mr.  Michael  Jordan has  been an  Oakley director  since shortly  after the
Company's initial public offering in August 1995. Mr. Jordan has achieved one of
the most extraordinary records in professional sports during his career with the
Chicago Bulls and is completing his thirteenth season with the Bulls this  year.
Among  other  achievements, Mr.  Jordan was  voted Most  Valuable Player  of the
National Basketball Association in 1988, 1991,  1992 and 1996. He also  captured
the NBA's scoring title in seven consecutive seasons, from 1987 through 1993 and
again from 1996 through 1998. Prior to joining the Chicago Bulls, Mr. Jordan was
an  All  American player  at the  University  of North  Carolina, from  which he
graduated in 1986.
 
    Mr. William Schmidt is the Vice President of Worldwide Sports Marketing  for
Gatorade  and has been an Oakley director since October 1997. Mr. Schmidt joined
the Quaker Oats Company in 1984 as Director of Sports Marketing for Gatorade and
became Vice President of Sports Marketing for Gatorade in 1986, responsible  for
the  development and implementation of sponsorship programs, including those for
several professional and amateur sports organizations.
 
BOARD OF DIRECTORS MEETINGS AND COMMITTEES
 
    The Board  of Directors  held  five meetings  in 1997,  including  regularly
scheduled  and special meetings. The Board of Directors has established standing
audit, compensation, stock option and nominating committees as set forth below.
 
    AUDIT COMMITTEE.  The Audit Committee currently consists of two  Independent
Directors:  Ms. Miller and Mr. Smith.  The Audit Committee makes recommendations
to the Board  of Directors  concerning the engagement  of independent  auditors,
reviews  with  the  independent auditors  the  plans  and results  of  the audit
engagement, approves professional services provided by the independent auditors,
reviews the independence  of the independent  public accountants, considers  the
range of audit and non-audit fees and
 
                                       4
<PAGE>
reviews  the adequacy of  the Company's internal  accounting controls. The Audit
Committee met four times in 1997.
 
    COMPENSATION COMMITTEE.   The Compensation Committee  currently consists  of
Ms.  Miller and Mr. Smith. The Compensation Committee determines, and reports to
the Board of Directors with respect to, compensation for the Company's executive
officers. The Compensation Committee met two times in 1997.
 
    STOCK OPTION COMMITTEE.   The Stock Option  Committee currently consists  of
Mr.  Parnell and Ms. Miller. The Stock  Option Committee reports to the Board of
Directors regarding, and administers, the  Company's 1995 Stock Incentive  Plan,
except  that the entire Board of  Directors administers the 1995 Stock Incentive
Plan with  respect  to directors  and  officers subject  to  Section 16  of  the
Securities  Exchange Act  of 1934,  as amended  (the "Exchange  Act"). The Stock
Option Committee met six times in 1997.
 
    NOMINATING COMMITTEE.    The  Nominating  Committee  currently  consists  of
Messrs.  Parnell  and  Jordan.  The  Nominating  Committee  is  responsible  for
selecting a slate of potential Directors to be nominated by the Company's  Board
of Directors at each annual meeting of shareholders. Under the Company's Bylaws,
nominations  for  the  election  of  directors at  the  1999  annual  meeting of
shareholders, other than those made by the  Board of Directors, must be made  in
writing and must be received by the Company no later than December 29, 1998. The
Nominating  Committee met in  April 1997 and  March 1998 and  recommended to the
Company's Board of Directors the seven nominees for Director referred to herein.
 
COMPENSATION OF DIRECTORS
 
    Directors who  are employees  of  the Company  receive no  compensation  for
serving  on the Board. Directors who are  not employees of the Company receive a
retainer fee  of $25,000  per year  for  their services.  Under the  1995  Stock
Incentive  Plan, each  non-employee Director  may irrevocably  elect annually to
waive the  receipt of  all or  any part  of his  or her  annual retainer  and/or
meeting  fees (if any) for the year commencing immediately following each annual
shareholders meeting and in lieu thereof receive a fixed number of non-qualified
stock options for such year, with the number of such options fixed by the  Board
of Directors, based on the amount of fees so waived and an independent appraisal
of  the intrinsic value of such options. Such options are exercisable in full on
March 1 of the year following the date  of grant. The option price per share  of
Common Stock purchaseable under such options is 100% of the fair market value of
the Common Stock on the date of grant. All Directors are reimbursed for expenses
incurred  in  connection  with attendance  at  Board or  committee  meetings. On
February 11, 1997, in recognition of the additional time and effort required  of
the  Company's  non-employee  Directors  in  addressing  certain  financial  and
operating issues, the Board of Directors approved a separate grant of options to
each of such Directors to acquire 3,500 shares of Common Stock with an  exercise
price equal to the closing price of the Common Stock on the date of grant.
 
                                       5
<PAGE>
                           SUMMARY COMPENSATION TABLE
 
    The  following table sets forth the compensation  paid by the Company to its
Chief Executive Officer  and the  four other most  highly compensated  executive
officers  serving as of  December 31, 1997 (the  "Named Executive Officers") for
the fiscal years ended December 31, 1995, 1996 and 1997.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                              LONG-TERM
                                                                                             COMPENSATION
                                                                                                AWARDS
                                                         ANNUAL COMPENSATION               ----------------
                                             --------------------------------------------     SECURITIES
                                                                           OTHER ANNUAL       UNDERLYING          ALL OTHER
NAME AND PRINCIPAL POSITION         YEAR     SALARY($)     BONUS($)      COMPENSATION($)   OPTIONS/SARS(#)   COMPENSATION($)(1)
- --------------------------------  ---------  ---------  ---------------  ----------------  ----------------  -------------------
<S>                               <C>        <C>        <C>              <C>               <C>               <C>
Jim Jannard ....................       1997     --    (2)       --    (2)        --               --                 --
 Chairman of the Board and             1996    219,633        --                --                --                 --
 President                             1995    380,697     9,312,252(3)         --                --                 --
 
Link Newcomb ...................       1997    306,251        --                --               513,000              2,000
 Chief Executive Officer(4)            1996    157,212       362,000            --                17,500             300
                                       1995     91,346       236,607         201,860(5)          173,914             --
 
Mike Parnell ...................       1997    302,885        --                --                13,000              2,000
 Vice Chairman(6)                      1996    185,577       362,000(3)         --                17,500             300
                                       1995    132,500     1,567,228            --                86,958             --
 
Kent Lane ......................       1997    125,000        --                --                17,000              2,000
 Vice President of Manufacturing       1996    116,165        65,250            --                26,674             288
                                       1995     96,900        26,000            --                21,740             --
 
Donna Gordon ...................       1997    110,000        --                --                13,000              2,000
 Vice President of Finance and         1996    106,923        45,250          66,743(7)           25,174             300
 Secretary                             1995     79,898        67,923            --                26,088             --
</TABLE>
 
- ------------------------
 
(1) Represents the Company's matching 401(k) plan contribution.
 
(2) Mr. Jannard has chosen not to  receive any base salary and was not  entitled
    to  payment of any annual bonus for fiscal 1997. See "Compensation Committee
    Report -- Compensation of the Chairman and President."
 
(3) Includes  bonus payments  for  1995 under  the Company's  Executive  Officer
    Performance Bonus Plan of $1,096,524 and $657,914, respectively, for Messrs.
    Jannard  and Parnell.  Also includes for  1995 bonuses paid  with respect to
    periods prior  to the  Company's initial  public offering  of Common  Stock.
    Amounts  shown  are net  of approximately  $5,979,823  for Mr.  Jannard, and
    $664,425 for Mr. Parnell, which represent  in each case amounts paid by  the
    Company in respect of Federal and state income taxes on the Company's income
    during  1995. The Company was an S  corporation for Federal and state income
    tax purposes through August 1995.
 
(4) Mr.  Newcomb served  as  Chief Operating  Officer  from January  1997  until
    September 1997, at which time he began serving as Chief Executive Officer.
 
(5)  Represents commissions on sales and $75,505 as reimbursement for relocation
    and related expenses in 1995.
 
(6) Mr. Parnell served as Chief Executive Officer until September 1997.
 
(7) Represents payment to Ms. Gordon to conclude a prior agreement regarding  an
    automobile.
 
                                       6
<PAGE>
    The  following  table  sets  forth information  concerning  grants  of stock
options to the Named  Executive Officers during the  fiscal year ended  December
31, 1997.
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                     INDIVIDUAL GRANTS
- -------------------------------------------------------------------------------------------   POTENTIAL REALIZABLE
                                     NUMBER OF                                                  VALUE AT ASSUMED
                                    SECURITIES      % OF TOTAL                               ANNUAL RATES OF STOCK
                                    UNDERLYING     OPTIONS/ SARS                             PRICE APPRECIATION FOR
                                   OPTIONS/SARS     GRANTED TO     EXERCISE OR                    OPTION TERM
                                      GRANTED      EMPLOYEES IN    BASE PRICE   EXPIRATION   ----------------------
NAME                                  (#)(1)        FISCAL YEAR      ($/SH)        DATE      5% ($)(2)   10% ($)(2)
- ---------------------------------  -------------  ---------------  -----------  -----------  ----------  ----------
<S>                                <C>            <C>              <C>          <C>          <C>         <C>
Jim Jannard......................            0               0         --           --           --          --
Link Newcomb.....................      300,000            21.8          8.500      2/11/07    1,603,681   4,064,043
                                       200,000            14.5        10.8125      9/18/07    1,359,985   3,446,468
                                        13,000             0.9         9.3125     12/16/07       76,136     192,942
Mike Parnell.....................       13,000             0.9         9.3125     12/16/07       76,136     192,942
Kent Lane........................        7,000             0.5        10.8125      9/18/07       47,599     120,626
                                        10,000             0.7         9.3125     12/16/07       58,566     148,416
Donna Gordon.....................       13,000             0.9         9.3125     12/16/07       76,136     192,942
</TABLE>
 
- ------------------------
 
(1)  The options identified in this table  were granted under the Company's 1995
    Stock Incentive Plan and are exercisable  in equal 25% installments on  each
    of  the first four anniversaries  of the date of grant.  In the event of the
    termination of  a  Named Executive  Officer's  employment within  12  months
    following  a change  in control (as  defined in the  stock option agreements
    evidencing such  grants), the  options will  become immediately  vested  and
    exercisable  in  full upon  such termination  of  employment. To  the extent
    permitted under applicable  law, the  options granted  are "incentive  stock
    options" for purpose of Section 422 of the Internal Revenue Code of 1986, as
    amended, and otherwise are nonqualified stock options.
 
(2)  The potential gains shown  are net of the option  exercise price and do not
    include the effect of any taxes associated with exercise. The amounts  shown
    are   for  the  assumed  rates  of  appreciation  only,  do  not  constitute
    projections of future  stock price  performance and may  not necessarily  be
    realized.  Actual gains,  if any,  on stock  option exercises  depend on the
    future performance of the Common Stock, continued employment of the optionee
    through the term of the option and other factors.
 
    The following table  sets forth information  concerning the fiscal  year-end
value  of unexercised stock options  held by the Named  Executive Officers as of
December 31, 1997. No options were exercised by the Named Executive Officers  in
fiscal 1997.
 
AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
                                                                                     NUMBER OF SECURITIES       VALUE OF
                                                                                          UNDERLYING          UNEXERCISED
                                                                                          UNEXERCISED         IN-THE-MONEY
                                                                                        OPTIONS/SARS AT       OPTIONS/SARS
                                                                                          FY-END (#)        AT FY-END ($)(1)
                                                                                     ---------------------  ----------------
                                            SHARES ACQUIRED ON          VALUE            EXERCISABLE/         EXERCISABLE/
NAME                                           EXERCISE (#)         REALIZED ($)         UNEXERCISABLE       UNEXERCISABLE
- -----------------------------------------  ---------------------  -----------------  ---------------------  ----------------
<S>                                        <C>                    <C>                <C>                    <C>
Jim Jannard..............................                0                    0               0/0                 0/0
Link Newcomb.............................                0                    0         91,331/613,083         0/168,750
Mike Parnell.............................                0                    0          47,853/69,605            0/0
Kent Lane................................                0                    0          17,537/47,877            0/0
Donna Gordon.............................                0                    0          19,338/44,924            0/0
</TABLE>
 
- ------------------------
 
(1)  Based upon the reported closing price  of $9.0625 per share of Common Stock
    on the New York Stock Exchange on December 31, 1997.
 
                                       7
<PAGE>
                             EMPLOYMENT AGREEMENTS
 
    Neither  Mr. Jannard nor Mr. Parnell has a written employment agreement with
the Company. Since the expiration of their former employment agreements with the
Company in 1997, their employment has continued on an at-will basis. Mr. Jannard
currently receives no base salary but  has a target bonus under the  Performance
Bonus  Plan of $1,000,000 per year, while  Mr. Parnell has an annual base salary
of $150,000  and a  target bonus  of  $150,000 per  year. In  addition,  Messrs.
Jannard  and  Parnell have  each entered  into a  Consultant Agreement  with the
Company providing that within 30 days following termination of their employment,
the Company will have the  option to retain them as  consultants at the rate  of
$100,000  per year for  a period expiring on  August 1, 2002  (or, if later, the
date that is two  years from the  date the Company  exercises such option).  The
Consultant Agreements each contain a non-competition provision effective through
the  end  of  the  consultant  period.  In  addition,  pursuant  to  their prior
employment agreements,  each  executive  is  entitled  to  Company-paid  medical
insurance for himself and his immediate family during his lifetime.
 
    On  January 31, 1997, Mr. Newcomb  entered into an employment agreement with
the Company  which  reflected  his  promotion to  Chief  Operating  Officer  and
replaced  his prior employment agreement. Mr.  Newcomb's agreement has a term of
three  years,  which  will  automatically  be  extended  by  one  year  on  each
anniversary  of the agreement, unless either  party provides written notice that
it does not wish to extend the term. The agreement provides for a base salary of
not less than $350,000 per year and an annual target bonus under the Performance
Bonus Plan  of not  less than  $200,000.  In addition,  in connection  with  his
promotion  first to Chief Operating Officer and then to Chief Executive Officer,
Mr. Newcomb received grants of options to purchase 300,000 and 200,000 shares of
the Company's Common Stock at  an exercise price equal  to the closing price  of
the  Common Stock on the respective dates of grant. Mr. Newcomb's agreement also
contains a non-competition provision effective through the term of the agreement
and, in the event his  employment is terminated by the  Company for cause or  by
Mr. Newcomb without good reason, for a period of two years thereafter.
 
    On October 6, 1997, Mr. George entered into an employment agreement with the
Company whereby he will serve as the Chief Financial Officer of the Company. Mr.
George's agreement has a term of two years, which will automatically be extended
by  one year on each anniversary of  the agreement, unless either party provides
written notice that it does not wish to extend the term. The agreement  provides
for  a base  salary of $195,000  per year and  an annual target  bonus under the
Performance Bonus Plan of  not less than $80,000.  In addition, pursuant to  the
terms  of the  agreement, Mr.  George received  a grant  of options  to purchase
90,000 shares of the Company's Common Stock with an exercise price equal to  the
closing  price  of the  Common Stock  on his  date of  hire. The  agreement also
provides for  reimbursement  of  certain relocation  expenses  incurred  by  Mr.
George.  Mr.  George's  agreement  also  contains  a  non-competition  provision
effective through the term of the agreement and, in the event his employment  is
terminated  by the Company for cause or by Mr. George without good reason, for a
period of two years thereafter.
 
                                       8
<PAGE>
                         COMPENSATION COMMITTEE REPORT
 
    The report of  the Compensation  Committee of  the Board  of Directors  with
respect to compensation in fiscal 1997 is as follows:
 
COMPENSATION PHILOSOPHY
 
    The overall policy of the Compensation Committee is to provide the Company's
executive  officers  and  other  key  employees  with  competitive  compensation
opportunities based  upon their  contribution to  the financial  success of  the
Company  and  their personal  performance.  It is  the  Compensation Committee's
objective  to  have  a  substantial  portion  of  each  officer's   compensation
contingent  upon the  Company's performance  as well  as upon  the officer's own
level of performance. Accordingly, the  compensation package for each  executive
officer  is comprised of three primary  elements: (i) base salary which reflects
individual performance and is designed  primarily to be competitive with  salary
levels  in effect at  companies within and  outside the industry  with which the
Company competes for executive talent,  (ii) annual variable performance  awards
payable  in cash and tied to  the Company's achievement of financial performance
targets and (iii)  long-term stock-based incentive  awards which strengthen  the
mutuality  of  interests  between  the  executive  officers  and  the  Company's
shareholders. As an executive officer's level of responsibility increases, it is
the Company's general intent that a  greater portion of the executive  officer's
total  compensation  be  dependent  upon  Company  performance  and  stock price
appreciation than upon base salary.
 
COMPONENTS OF COMPENSATION
 
    The principal components of executive officer compensation are generally  as
follows:
 
    - BASE  SALARY.   With  respect to  Messrs. Newcomb  and George,  their base
      salary  is  fixed  in  accordance  with  the  terms  of  their  respective
      employment agreements. See "Employment Agreements." Mr. Jannard has chosen
      not  to receive any base salary from the Company. With respect to officers
      who do  not  have  employment  agreements  with  the  Company,  salary  is
      determined  on the basis of  individual performance and competitive market
      practices as reflected in informal information available to the Company.
 
    - ANNUAL PERFORMANCE BONUS.   Annual  bonuses are payable  to the  Company's
      executive officers under the Company's Executive Officer Performance Bonus
      Plan  (the "Performance Bonus Plan") based on the Company's achievement of
      certain pre-set corporate  financial performance  targets established  for
      the fiscal year. The minimum target bonuses for Messrs. Newcomb and George
      are  set forth in their respective  employment agreements. With respect to
      officers who do  not have  employment agreements with  the Company,  their
      target  bonuses are determined on the  basis of individual performance and
      competitive  market  practices  as   reflected  in  informal   information
      available  to the Company.  The actual financial  performance (measured by
      operating income)  for  fiscal 1997  was  significantly below  the  target
      established.  Accordingly, no bonuses were paid to the Company's executive
      officers with respect to fiscal 1997.
 
    - LONG-TERM INCENTIVE  COMPENSATION.    Long-term  incentives  are  provided
      through  stock  option  grants  and  other  stock-based  awards  under the
      Company's 1995 Stock Incentive Plan. Awards under the 1995 Stock Incentive
      Plan are designed to further align the interests of each executive officer
      with those of the shareholders and provide each officer with a significant
      incentive to manage the Company from  the perspective of an owner with  an
      equity  stake in  the Company's business.  Due to  certain requirements of
      Rule 16b-3 under the Exchange Act, grants to the Named Executive  Officers
      are made by the entire Board of Directors. In February and September 1997,
      Mr.  Newcomb received  grants of options  to purchase  300,000 and 200,000
      shares of Common Stock,  respectively, to reflect  his promotion first  to
      Chief  Operating Officer and then to Chief Executive Officer. As part of a
      broad-based grant of stock options made to a large group of key employees,
      additional grants were made to Ms. Gordon, to Messrs. Newcomb, Parnell and
      Lane and to other executive officers in December 1997.
 
                                       9
<PAGE>
COMPENSATION OF THE CHAIRMAN AND PRESIDENT
 
    Mr. Jannard has chosen not to receive  any base salary from the Company.  As
explained in "Components of Compensation--Annual Performance Bonus," Mr. Jannard
was  not entitled to any bonus under the Performance Bonus Plan for fiscal 1997.
Mr. Jannard also did not receive a  grant of stock options in fiscal 1997  under
the  1995  Stock Incentive  Plan.  Mr. Jannard  is  a major  shareholder  of the
Company.
 
COMPLIANCE WITH INTERNAL REVENUE CODE SECTION 162(M)
 
    Section 162(m) of the Internal Revenue  Code of 1986, as amended,  generally
provides  that  publicly  held companies  may  not deduct  compensation  paid to
certain of its top executive officers to the extent such compensation exceeds $1
million per officer in any year. However, pursuant to regulations issued by  the
Treasury  Department, certain  limited exemptions  to Section  162(m) apply with
respect to "qualified performance-based  compensation" and to compensation  paid
in  certain circumstances  by companies in  the first few  years following their
initial public offering of  stock. The Company has  taken steps to provide  that
these  exemptions will apply to compensation paid to its executive officers, and
the Company will continue to monitor the applicability of Section 162(m) to  its
ongoing compensation arrangements. Accordingly, the Company does not expect that
amounts  of  compensation  paid  to  its  executive  officers  will  fail  to be
deductible by reason of Section 162(m).
 
                                                    IRENE MILLER
 
                                                    ORIN SMITH
 
                                                    JIM JANNARD*
 
                                                    MICHAEL JORDAN*
 
                                                    LINK NEWCOMB*
 
                                                    MIKE PARNELL*
 
                                                    WILLIAM SCHMIDT*
 
*With respect to that portion of the report entitled "--Long Term  Compensation"
only.
 
    THE  COMPENSATION COMMITTEE REPORT WILL NOT  BE DEEMED TO BE INCORPORATED BY
REFERENCE INTO ANY FILING BY  THE COMPANY UNDER THE  SECURITIES ACT OF 1933,  AS
AMENDED,  OR THE  SECURITIES EXCHANGE  ACT OF  1934, AS  AMENDED, EXCEPT  TO THE
EXTENT THAT THE COMPANY SPECIFICALLY INCORPORATES THE SAME BY REFERENCE.
 
                                       10
<PAGE>
                         STOCK PRICE PERFORMANCE GRAPH
 
    The following  graph shows  a  comparison of  cumulative total  returns  for
Oakley,  Inc., the  Standard &  Poor's 500  Composite Index  and the  Standard &
Poor's Midcap 400 Index,  during the period commencing  on August 10, 1995,  the
date  of the Company's initial public offering, and ending on December 31, 1997.
The comparison assumes  $100 was  invested on  August 10,  1995 in  each of  the
Common  Stock, the  Standard &  Poor's 500  Composite Index  and the  Standard &
Poor's Midcap 400 Index and assumes  the reinvestment of all dividends, if  any.
At  this  time, the  Company  does not  believe  it can  reasonably  identify an
industry peer group, and therefore the Company has instead selected the Standard
& Poor's  Midcap  400  Index,  which  includes  companies  with  similar  market
capitalizations  to that of the Company, as  a comparative index for purposes of
complying with certain requirements of the Securities and Exchange Commission.
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
       COMPARISON CUMULATIVE TOTAL RETURN
<S>                                                <C>           <C>                        <C>
AMONG OAKLEY, INC.,
S&P 500 INDEX AND S&P 500 MIDCAP 400 INDEX
                                                   Oakley, Inc.    S&P 500 Composite Index    S&P Midcap 400
8/10/95                                                    $100                       $100              $100
12/31/95                                                   $125                       $111              $103
12/31/96                                                    $81                       $136              $123
12/31/97                                                    $67                       $182              $162
</TABLE>
 
<TABLE>
<CAPTION>
                                                                               8/10/95     12/31/95     12/31/96     12/31/97
<S>                                                                          <C>          <C>          <C>          <C>
- -------------------------------------------------------------------------------------------------------
Oakley, Inc.                                                                  $     100    $     125    $      81    $      67
S&P 500 Composite Index                                                       $     100    $     111    $     136    $     182
S&P Midcap 400                                                                $     100    $     103    $     123    $     162
</TABLE>
 
    THE STOCK PRICE PERFORMANCE GRAPH WILL  NOT BE DEEMED TO BE INCORPORATED  BY
REFERENCE  INTO ANY FILING BY  THE COMPANY UNDER THE  SECURITIES ACT OF 1933, AS
AMENDED, OR  THE SECURITIES  EXCHANGE ACT  OF 1934,  AS AMENDED,  EXCEPT TO  THE
EXTENT THAT THE COMPANY SPECIFICALLY INCORPORATES THE SAME BY REFERENCE.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The  members of  the Company's Compensation  Committee are  Irene Miller and
Orin Smith. However, pursuant  to certain requirements of  Rule 16b-3 under  the
Exchange  Act, grants of stock  options to the Named  Executive Officers in 1997
were made by all the  then members of the Board  of Directors (with each of  Mr.
Parnell  and  Mr. Newcomb  abstaining with  respect to  his own  option grants).
Messrs. Jannard, Parnell and Newcomb are  officers of the Company. See  "Certain
Transactions" immediately below.
 
                                       11
<PAGE>
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
    In June 1997, the Company entered into a lease agreement for the lease of an
office  facility owned by  the M. and  M. Parnell Revocable  Trust, of which Mr.
Parnell and his wife are the trustees. The  lease has a term of four years  with
monthly  lease  payments  of $2,025.  During  1997, the  Company  made aggregate
payments under such lease of $16,200.
 
    As part  of  a distribution  by  the Company  to  its shareholders  (the  "S
Corporation  Distribution")  that  included  all of  its  and  its predecessor's
previously earned and undistributed taxable  S corporation earnings through  the
date  of the consummation of the  Company's initial public offering, the Company
distributed certain aircraft to  Mr. Jannard and a  trust (the "Parnell  Trust")
for  the  benefit of  Mr. Parnell  and his  immediate family  (collectively, the
"Principal Shareholders"). The Company leased back certain of such aircraft from
companies controlled by the Principal Shareholders ("Lessors"). Such leases have
terms of five years  with aggregate annual lease  payments of $100,000, and  are
renewable  at the option of  the Company and the  applicable Lessor. The Company
bears all costs  and expenses of  operating and maintaining  the aircraft  while
under  lease. During  1997, the Company  made aggregate payments  to the Lessors
under such leases of $100,000.
 
    In July 1995, the Company entered into a ten-year agreement with Mr.  Jordan
for the endorsement of Oakley eyewear. Pursuant to such agreement, Mr. Jordan is
paid  an annual  retainer of $500,000  and received options  to purchase 217,392
shares of Common Stock at an exercise price of $11.50 per share (the fair market
value on the date of  grant). The Company paid  Mr. Jordan $500,000 during  1997
pursuant to this agreement.
 
    In  January 1997, the  Company borrowed $3.0 million  from Mr. Jannard. This
amount, together with interest at the rate payable by the Company under its bank
credit agreement, was  repaid in March  1997. Since the  beginning of 1997,  Mr.
Jannard  has borrowed from the Company various amounts for use by Mr. Jannard in
connection with various matters unrelated to the business of Oakley. All of such
indebtedness was repaid by  Mr. Jannard within one  month of the date  incurred.
The  largest  amount of  such  indebtedness outstanding  at  any time  since the
beginning of 1997 was approximately $68,285.
 
    Since early 1996, the Company has been  paying the fees of its tax  advisors
for  certain work  involving both the  Company and Messrs.  Jannard and Parnell.
Messrs. Jannard and Parnell reimbursed the Company for all of such fees in 1997,
in an aggregate amount equal to $272,906.
 
                               LEGAL PROCEEDINGS
 
    The Company has been named as  a nominal defendant in a putative  derivative
lawsuit against certain of its directors and officers filed in March 1997 in the
California  Superior Court for the County  of Orange (the "Superior Court"). The
case is captioned  BLACKMAN V. JAMES  JANNARD, MIKE PARNELL  AND DOES 1  THROUGH
100,  Case  No.  777098  (filed  March  27,  1997)  (the  "California Derivative
Action").
 
    In the California  Derivative Action,  the plaintiff, purporting  to sue  on
behalf of the Company, alleges claims for breach of fiduciary duty, constructive
fraud, unjust enrichment and violations of the insider trading provisions of the
California   Corporations  Code.  The  plaintiff's   claims  in  the  California
Derivative  Action  are,  among  other  things,  based  upon  alleged   material
misstatements  and omissions in  certain of the  Company's public statements and
Securities and Exchange Commission filings regarding the Company, its operations
and future prospects. The plaintiff seeks to recover damages and other relief on
behalf of the Company. The defendants filed a demurrer to the original complaint
in the California  Derivative Action,  and the plaintiff  subsequently filed  an
amended  complaint. The defendants filed a  demurrer to the amended complaint in
the California Derivative Action, and the Superior Court sustained the  demurrer
with leave to amend in September 1997. The plaintiff subsequently filed a second
amended complaint in the California Derivative Action. The defendants then filed
a  demurrer to the second amended complaint in the California Derivative Action,
and the Superior Court sustained the demurrer without leave to amend on December
19, 1997. On  February 4,  1998, the  Superior Court  entered a  final order  of
dismissal  of the California Derivative Action.  On April 8, 1998, the plaintiff
in the California Derivative Action filed  a notice of appeal with the  Superior
Court.
 
    Although  it is too soon to predict the outcome of the California Derivative
Action with any  certainty, based  on its current  knowledge of  the facts,  the
Company  believes that the  plaintiff's claims are without  merit and intends to
defend the California Derivative Action vigorously.
 
                                       12
<PAGE>
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
    The following table sets forth certain information available to the Company,
as of March 31,  1998, with respect to  shares of its Common  Stock (i) held  by
those  persons known to the  Company to be the  beneficial owners (as determined
under the rules of the  Securities and Exchange Commission)  of more than 5%  of
such shares, (ii) held by each of the Directors and nominees, (iii) held by each
of  the Named Executive Officers  and (iv) held as a  group by the Directors and
executive officers of the Company.
 
<TABLE>
<CAPTION>
                                                                                                     PERCENTAGE OF
NAME AND ADDRESS                                                                     SHARES OF       COMMON STOCK
OF BENEFICIAL OWNER (1)                                                            COMMON STOCK       OUTSTANDING
- --------------------------------------------------------------------------------  ---------------  -----------------
<S>                                                                               <C>              <C>
DIRECTORS AND EXECUTIVE OFFICERS
Jim Jannard.....................................................................    38,002,000              53.8%
Mike Parnell(2).................................................................     3,887,853(3)            5.5%
Link Newcomb....................................................................       174,639(4)          *
Kent Lane.......................................................................        20,145(5)          *
Donna Gordon....................................................................        20,860(6)          *
Irene Miller....................................................................        17,546(7)          *
Orin Smith......................................................................         6,700(8)          *
Michael Jordan..................................................................       204,296(9)          *
William Schmidt.................................................................         3,090(10)         *
  Directors and executive officers as a group (13 persons)......................    42,357,708(11)          59.7%
5% OR GREATER HOLDERS:
The Crabbe Huson Group, Inc.....................................................     6,751,800(12)           9.6%
M. and M. Parnell Revocable Trust...............................................     3,840,000               5.4%
</TABLE>
 
- ------------------------
 
 (1) Unless otherwise  indicated, the  address of  the beneficial  owner is  c/o
    Oakley, Inc., One Icon, Foothill Ranch, California 92610.
 
 (2) All of the shares beneficially owned by Mr. Parnell are held through the M.
    and  M.  Parnell Revocable  Trust, other  than  47,853 shares  issuable upon
    exercise of stock options.
 
 (3) Includes  47,853  shares issuable  pursuant  to stock  options  exercisable
    within 60 days of March 31, 1998.
 
 (4)  Includes  166,331 shares  issuable pursuant  to stock  options exercisable
    within 60 days of March 31, 1998.
 
 (5) Includes  17,537  shares issuable  pursuant  to stock  options  exercisable
    within 60 days of March 31, 1998.
 
 (6)  Includes  19,338 shares  issuable  pursuant to  stock  options exercisable
    within 60 days of March 31, 1998.
 
 (7) Includes  13,200  shares issuable  pursuant  to stock  options  exercisable
    within 60 days of March 31, 1998.
 
 (8) Includes 3,500 shares issuable pursuant to stock options exercisable within
    60 days of March 31, 1998.
 
 (9)  Includes  56,474 shares  issuable  pursuant to  stock  options exercisable
    within 60 days of March 31, 1998.
 
(10) Includes 3,090 shares issuable pursuant to stock options exercisable within
    60 days of March 31, 1998.
 
(11) Includes  344,219 shares  issuable pursuant  to stock  options  exercisable
    within 60 days of March 31, 1998.
 
(12)  Pursuant  to  the Schedule  13G  filed as  of  February 5,  1998  with the
    Securities and Exchange Commission,  The Crabbe Huson  Group, Inc. does  not
    directly  own any  shares of the  Company. It shares  voting and dispositive
    power with respect to the 6,751,800 shares owned by approximately 60 of  its
    clients.  The Crabbe Huson Group, Inc. disclaims beneficial ownership of all
    shares owned by each of its clients and also disclaims that a "group" within
    the meaning of  Rule 13d-5(b) under  the Exchange  Act has been  or will  be
    formed.  The address  of The  Crabbe Huson Group,  Inc. is  121 SW Morrison,
    Suite 1400, Portland, Oregon 97204.
 
 *  Less than one percent.
 
                                       13
<PAGE>
                                 OTHER MATTERS
 
    SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING  COMPLIANCE.  Section 16(a)  of
the  Exchange Act requires  the Company's executive  officers and Directors, and
persons who own more  than ten percent  of a registered  class of the  Company's
equity  securities, to file  reports (Forms 3,  4 and 5)  of stock ownership and
changes in ownership  with the Securities  and Exchange Commission  and the  New
York  Stock Exchange. Officers, Directors and beneficial owners of more than ten
percent  of  the  Company's  stock  are  required  by  Securities  and  Exchange
Commission  regulation to furnish the Company with copies of all such forms that
they file.
 
    Based solely on the Company's review of the copies of such forms received by
it, and on written representations  from certain reporting persons, the  Company
believes  that  during  fiscal  1997,  all  Section  16(a)  filing  requirements
applicable to its directors, officers and ten percent stockholders were complied
with, subject to the following  exception: Robert Bruning, the Company's  former
Chief  Financial Officer, inadvertently failed to timely file a Form 4 reporting
a transaction in January of 1997. The report was filed on March 10, 1997.
 
    SHAREHOLDERS' PROPOSALS.  Proposals of shareholders intended to be presented
at the Company's  Annual Meeting  of Shareholders  to be  held in  1999 must  be
received by the Company, marked to the attention of the Secretary, no later than
December  29, 1998. Proposals must  comply with the requirements  as to form and
substance established by the Securities and Exchange Commission for proposals in
order to be included in the proxy statement.
 
                                             THE BOARD OF DIRECTORS
 
Foothill Ranch, California
 
                                       14
<PAGE>

PROXY                             OAKLEY, INC.                        PROXY
                                 COMMON STOCK

                PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     THE UNDERSIGNED HEREBY APPOINT(S) MIKE PARNELL AND LINK NEWCOMB AS PROXIES
WITH FULL POWER OF SUBSTITUTION, HEREBY AUTHORIZE(S) EACH OF THEM TO REPRESENT
AND TO VOTE, AS DESIGNATED ON THE REVERSE SIDE HEREOF, ALL SHARES OF COMMON
STOCK OF OAKLEY, INC. (THE "COMPANY") HELD OF RECORD BY THE UNDERSIGNED ON APRIL
23, 1998 AT THE ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON JUNE 19, 1998, AT
10:00 A.M., LOCAL TIME, OR ANY ADJOURNMENTS OR POSTPONEMENTS THEREOF, AT THE
OAKLEY, INC. HEADQUARTERS AT ONE ICON, FOOTHILL RANCH, CALIFORNIA 92610 AND
HEREBY REVOKE(S) ANY PROXIES HERETOFORE GIVEN.

BY SIGNING AND DATING THE REVERSE SIDE OF THIS CARD, THE UNDERSIGNED
AUTHORIZE(S) THE PROXIES TO VOTE EACH PROPOSAL, AS MARKED, OR IF NOT MARKED TO
VOTE "FOR" EACH PROPOSAL.  PLEASE COMPLETE AND MAIL THIS CARD AT ONCE IN THE
ENVELOPE PROVIDED.

THIS PROXY IS REVOCABLE AND THE UNDERSIGNED MAY REVOKE IT AT ANY TIME PRIOR TO
ITS EXERCISE.  ATTENDANCE OF THE UNDERSIGNED AT THE ABOVE MEETING OR ANY
ADJOURNED OR POSTPONED SESSION THEREOF WILL NOT BE DEEMED TO REVOKE THIS PROXY
UNLESS THE UNDERSIGNED WILL INDICATE AFFIRMATIVELY THERE AT THE INTENTION OF THE
UNDERSIGNED TO VOTE SAID SHARES IN PERSON.

               (CONTINUED AND TO BE SIGNED AND DATED ON REVERSE SIDE)
<PAGE>


                           PLEASE DATE, SIGN AND MAIL YOUR
                         PROXY CARD BACK AS SOON AS POSSIBLE!

                            ANNUAL MEETING OF SHAREHOLDERS
                                     OAKLEY, INC.

                                    JUNE 19, 1998


                   Please Detach and Mail in the Envelope Provided

A  /X/  Please mark your
        votes as in this
        example.


THE BOARD OF DIRECTORS OF OAKLEY, INC. RECOMMENDS A VOTE FOR THE
    NOMINEES SET FORTH IN PROPOSAL 1 AND FOR PROPOSAL 2.

                                         WITHHOLD AUTHORITY
                  FOR ALL NOMINEES    TO VOTE FOR ALL NOMINEES
                 LISTED TO THE RIGHT     LISTED TO THE RIGHT
1.  Election of
    Directors            / /                 / /

For, except vote withheld from the following nominee(s)

- -------------------------------------------------------








NOMINEES: Jim Jannard
          Mike Parnell
          Link Newcomb
          Irene Miller
          Orin Smith
          Michael Jordan
          William Schmidt


                                                  FOR    AGAINST    ABSTAIN
2.   Ratification of the selection of Deloitte &  / /      / /        / /
     Touche LLP as independent auditors.

3.   In their discretion, the proxyholders are authorized to vote on such other
     matters that may properly come before the Annual Meeting or any adjournment
     or postponement thereof.

IMPORTANT:  PLEASE SIGN EXACTLY AS YOUR NAME APPEARS ON THIS PROXY.  WHEN SHARES
ARE HELD BY JOINT TENANTS, BOTH SHOULD SIGN.  WHEN SIGNING AS ATTORNEY,
EXECUTOR, ADMINISTRATOR, TRUSTEE OR GUARDIAN, PLEASE GIVE FULL TITLE AS SUCH.
WHEN SIGNING IN A REPRESENTATIVE CAPACITY, PLEASE SIGN IN FULL CORPORATE NAME BY
PRESIDENT OR OTHER AUTHORIZED OFFICER.  IF A PARTNERSHIP, PLEASE SIGN IN THE
PARTNERSHIP NAME BY AN AUTHORIZED PERSON.

UNLESS OTHERWISE SPECIFIED, THIS PROXY WILL BE VOTED FOR ALL NOMINEES FOR
DIRECTOR, FOR THE RATIFICATION OF THE SELECTION OF DELOITTE & TOUCHE LLP AS
INDEPENDENT AUDITORS AND, IN THE DISCRETION OF THE PROXY HOLDERS, ON SUCH OTHER
MATTERS AS MAY PROPERLY COME BEFORE THE MEETING.

THE UNDERSIGNED HEREBY ACKNOWLEDGES RECEIPT OF THE NOTICE OF THE ANNUAL MEETING
OF THE STOCKHOLDERS AND A PROXY STATEMENT FOR THE ANNUAL MEETING PRIOR TO THE
SIGNING OF THIS PROXY.

SIGNATURE                                    DATE                        , 1998
          -----------------------------------     -----------------------
                                                  (Be sure to date proxy)

SIGNATURE                                    DATE                        , 1998
          -----------------------------------     -----------------------
          Signature if held jointly               (Be sure to date proxy)


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