SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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SCHEDULE 13D
(Rule 13d-101)
Under the Securities Exchange Act of 1934
(Amendment No. 5)
ARIELY ADVERTISING LIMITED
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(Name of Issuer)
Ordinary Shares, Nominal Value 1.00 NIS (New Israeli Shekels) Per Share
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(Title of Class of Securities)
000M149501
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(CUSIP Number)
Seth A. Kaplan, Esq.
Wachtell, Lipton, Rosen & Katz
51 West 52nd Street
New York, N.Y. 10019
212-403-1000
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(Name, Address and Telephone Number of Person
Authorized to Receive Notices and Communications)
May 18, 1998
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(Date of Event which Requires Filing of this Statement)
If the filing person has previously filed a statement on Schedule 13G
to report the acquisition which is the subject of this Schedule 13D, and is
filing this Schedule because of Rule 13d-1(b)(3) or (4), check the following
box /_/
Page 1 of 6 Pages
<PAGE>
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CUSIP No.
000M149501 13D Page 2 of 6 Pages
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1 Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Publicis S.A.
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Check the Appropriate Box if a Member of a Group (See Instructions)
2 (a) /_/
(b) /_/
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3 SEC Use Only
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4 Sources of Funds (See Instructions)
WC, OO
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Check Box if Disclosure of Legal Proceedings is Required Pursuant
5 to Item 2(d) or 2(e) /_/
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6 Citizenship or Place of Organization
France
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7 Sole Voting Power
Number of 1,824,892
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Shares 8 Shared Voting Power
Beneficially 0
------- ---------------------------------------------------------
Owned By 9 Sole Dispositive Power
Each 1,824,892
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Reporting 10 Shared Dispositive Power
Person With 0
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11 Aggregate Amount Beneficially Owned by Each Reporting Person
1,824,892
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Check Box if the Aggregate Amount in Row (11) Excludes Certain
12 Shares (See Instructions) /_/
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13 Percent of Class Represented by Amount in Row (11)
60.7%
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14 Type of Reporting Person (See Instructions)
CO
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<PAGE>
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CUSIP No.
000M149501 13D Page 3 of 6 Pages
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1 Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Publicis Worldwide, B.V.
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Check the Appropriate Box if a Member of a Group (See Instructions)
(a) /_/
2 (b) /_/
- -------- -----------------------------------------------------------------------
3 SEC Use Only
- -------- -----------------------------------------------------------------------
4 Sources of Funds (See Instructions)
WC, OO
- -------- -----------------------------------------------------------------------
Check Box if Disclosure of Legal Proceedings is Required
5 Pursuant to Item 2(d) or 2(e) /_/
- -------- -----------------------------------------------------------------------
6 Citizenship or Place of Organization
The Netherlands
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7 Sole Voting Power
Number of 1,824,892
------- -------------------------------------------------------
Shares 8 Shared Voting Power
Beneficially 0
------- -------------------------------------------------------
Owned By 9 Sole Dispositive Power
Each 1,824,892
------- -------------------------------------------------------
Reporting 10 Shared Dispositive Power
Person With 0
- ---------------- ------- -------------------------------------------------------
11 Aggregate Amount Beneficially Owned by Each Reporting Person
1,824,892
- ---------------- ---------------------------------------------------------------
Check Box if the Aggregate Amount in Row (11) Excludes Certain
12 Shares (See Instructions) /_/
- ---------------- ---------------------------------------------------------------
13 Percent of Class Represented by Amount in Row (11)
60.7%
- ---------------- ---------------------------------------------------------------
14 Type of Reporting Person (See Instructions)
CO
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<PAGE>
This Amendment No. 5 amends and supplements the Statement on Schedule
13D (the "Schedule 13D") originally filed with the Securities and Exchange
Commission (the "Commission") on September 26, 1997, as amended by Amendment No.
1 filed with the Commission on January 9, 1998, Amendment No. 2 filed with the
Commission on February 9, 1998, Amendment No. 3 filed with the Commission on
February 20, 1998, and Amendment No. 4 filed with the Commission on April 1,
1998, by Publicis S.A. and Publicis Worldwide, B.V. (together, "Publicis").
Capitalized terms not defined herein have the meanings assigned thereto in the
Schedule 13D.
ITEM 3. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.
Item 3 of the Schedule 13D is hereby supplemented as follows:
In May 1998, Publicis purchased an additional 46,400 Ordinary Shares
at an aggregate purchase price of $100,689.50, including payment of commissions.
The purchase of these shares was funded from working capital.
ITEM 5. INTEREST IN SECURITIES OF THE ISSUER.
Item 5 of the Schedule 13D is hereby amended in its entirety to read
as follows:
(a) As of the close of business of May 19, 1998, Publicis beneficially
owned (i) 1,824,892 Ordinary Shares of the Issuer and (ii) options to purchase
an additional 450,000 Ordinary Shares exercisable beginning on January 10, 1999
at a price per share of US$4.125. Such 1,824,892 Ordinary Shares represented
approximately 60.7% of the outstanding shares of the Issuer, based on the
3,004,000 shares outstanding as of July 28, 1997.
Publicis acquired beneficial ownership of 1,526,660 Ordinary Shares
and of options to purchase an additional 500,000 Ordinary Shares pursuant to the
Agreement among Publicis, the Issuer and the Shareholders, a copy of which was
previously filed as an exhibit to the Schedule 13D. Publicis acquired beneficial
ownership of an additional 80,832 Ordinary Shares in December 1997, an
additional 80,000 Ordinary Shares in January 1998, an additional 41,000 Ordinary
Shares in February 1998, an additional 50,000 Ordinary Shares in March 1998, and
an additional 46,400 Ordinary Shares as specified in section (c) below.
To the knowledge of Publicis, none of Publicis's directors, executive
officers, affiliates or associates beneficially owns any equity securities, or
rights to acquire any equity securities, of the Issuer.
(b) Publicis has the sole power to vote or to direct the vote, and to
dispose or to direct the disposition of, the 1,824,892 Ordinary Shares.
(c) The following table sets forth the transactions involving shares
of the Issuer which have been effected by Publicis within the past sixty days
but subsequent to the filing of Amendment No. 1, 2, 3, and 4 to the Schedule
13D. These transactions were market purchases effected in the over-the-counter
market.
Page 4 of 6
<PAGE>
Trade Date No. of Shares Price per Share($)
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5/13 30,000 2.0625
5/18 8,200 2.25
5/18 8,200 2.3125
(d) No other person has the right to receive or the power to direct
the receipt of dividends from, or the proceeds from the sale of, any of the
1,824,892 shares.
(e) Not applicable.
Page 5 of 6
<PAGE>
SIGNATURES
After reasonable inquiry and to the best of my knowledge and belief,
the undersigned certifies that the information set forth in this Statement is
true, complete and correct.
Dated:
PUBLICIS S.A.
By: /s/ Maurice Levy
Maurice Levy
President of Directoire and
Chief Executive Officer
PUBLICIS WORLDWIDE B.V.
By: /s/ Jean-Paul Morin
Jean-Paul Morin
Director
Page 6 of 6
