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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
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SCHEDULE 13D
(Rule 13d-101)
Under the Securities Exchange Act of 1934
(Amendment No. 2)
ARIELY ADVERTISING LIMITED
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(Name of Issuer)
Ordinary Shares, Nominal Value 1.00 NIS (New Israeli Shekels) Per Share
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(Title of Class of Securities)
000M149501
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(CUSIP Number)
Stephen A. Infante, Esq.
Howard, Darby & Levin
1330 Avenue of the Americas
New York, N.Y. 10019
212-841-1000
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(Name, Address and Telephone Number of Person
Authorized to Receive Notices and Communications)
January 8, 1998
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(Date of Event which Requires Filing of this Statement)
If the filing person has previously filed a Statement on Schedule 13G
to report the acquisition which is the subject of this Schedule 13D, and is
filing this Schedule because of Rule 13d-1(b)(3) or (4), check the following
box / /
Page 1 of 6 Pages
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CUSIP No. 000M149501 13D Page 2 of 6 Pages
- ------------------------------ -------------------------
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1 Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Publicis S.A.
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2 Check the Appropriate Box if a Member of a Group (See Instructions)
(a) / /
(b) / /
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3 SEC Use Only
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4 Sources of Funds (See Instructions)
WC, OO
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5 Check Box if Disclosure of Legal Proceedings is Required Pursuant
to Item 2(d) or 2(e) / /
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6 Citizenship or Place of Organization
France
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Number of 7 Sole Voting Power
Shares 1,687,492
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Beneficially 8 Shared Voting Power
Owned by 0
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Each 9 Sole Dispositive Power
Reporting 1,687,492
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Person With 10 Shared Dispositive Power
0
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11 Aggregate Amount Beneficially Owned by Each Reporting Person
1,687,492
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12 Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares
(See Instructions) / /
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13 Percent of Class Represented by Amount in Row (11)
56.1%
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14 Type of Reporting Person (See Instructions)
CO
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CUSIP No. 000M149501 13D Page 3 of 6 Pages
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1 Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Publicis Worldwide, B.V.
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2 Check the Appropriate Box if a Member of a Group (See Instructions)
(a) / /
(b) / /
- --------------------------------------------------------------------------------
3 SEC Use Only
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4 Sources of Funds (See Instructions)
WC, OO
- --------------------------------------------------------------------------------
5 Check Box if Disclosure of Legal Proceedings is Required Pursuant
to Item 2(d) or 2(e) / /
- --------------------------------------------------------------------------------
6 Citizenship or Place of Organization
The Netherlands
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Number of 7 Sole Voting Power
Shares 1,687,492
--------------------------------------------------------
Beneficially 8 Shared Voting Power
Owned by 0
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Each 9 Sole Dispositive Power
Reporting 1,687,492
--------------------------------------------------------
Person With 10 Shared Dispositive Power
0
- --------------------------------------------------------------------------------
11 Aggregate Amount Beneficially Owned by Each Reporting Person
1,687,492
- --------------------------------------------------------------------------------
12 Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares
(See Instructions) / /
- --------------------------------------------------------------------------------
13 Percent of Class Represented by Amount in Row (11)
56.1%
- --------------------------------------------------------------------------------
14 Type of Reporting Person (See Instructions)
CO
- --------------------------------------------------------------------------------
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This Amendment No. 2 amends and supplements the Statement on Schedule
13D (the "Schedule 13D") originally filed with the Securities and Exchange
Commission (the "Commission") on September 26, 1997, as amended by Amendment No.
1 filed with the Commission on January 9, 1998, by Publicis S.A. and Publicis
Worldwide, B.V. (together, "Publicis"). Capitalized terms not defined herein
have the meanings assigned thereto in the Schedule 13D.
Item 3. Source and Amount of Funds or Other Consideration.
Item 3 of the Schedule 13D is hereby supplemented as follows:
In January 1998, Publicis purchased an additional 80,000 Ordinary
Shares at an aggregate purchase price of $208,362.50, including payment of
commissions. The purchase of these shares was funded from working capital.
Item 5. Interest in Securities of the Issuer.
Item 5 of the Schedule 13D is hereby amended in its entirety to read as
follows:
(a) As of the close of business on January 28, 1998, Publicis
beneficially owned (i) 1,687,492 Ordinary Shares of the Issuer and (ii) options
to purchase an additional 450,000 Ordinary Shares exercisable beginning on
January 10, 1999 at a price per share of US$4.125. Such 1,687,492 Ordinary
Shares represented approximately 56.1% of the outstanding shares of the Issuer,
based on the 3,004,000 shares outstanding as of July 28, 1997.
Publicis acquired beneficial ownership of 1,526,660 Ordinary Shares and
of options to purchase an additional 500,000 Ordinary Shares pursuant to the
Agreement among Publicis, the Issuer and the Shareholders, a copy of which was
previously filed as an exhibit to the Schedule 13D. Publicis acquired beneficial
ownership of an additional 80,832 Ordinary Shares in December, 1997, and an
additional 80,000 Ordinary Shares as specified in section (c) below.
To the knowledge of Publicis, none of Publicis's directors, executive
officers, affiliates or associates beneficially owns any equity securities, or
rights to acquire any equity securities, of the Issuer.
(b) Publicis has the sole power to vote or to direct the vote, and to
dispose or to direct the disposition of, the 1,687,492 Ordinary Shares.
(c) The following table sets forth the transactions involving shares of
the Issuer which have been effected by Publicis within the past sixty days but
subsequent to the filing of Amendment No. 1 to the Schedule 13D. These
transactions were market purchases effected in the over-the-counter market.
Page 4 of 6
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Trade Date No. of Shares Price per Share ($)
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1/6 25,000 2.625
1/8 25,000 2.625
1/12 25,000 2.5
1/21 2,000 2.4375
1/28 3,000 2.4375
(d) No other person has the right to receive or the power to direct
the receipt of dividends from, or the proceeds from the sale of, any of the
1,687,492 shares.
(e) Not applicable.
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SIGNATURES
After reasonable inquiry and to the best of my knowledge and belief,
the undersigned certifies that the information set forth in this Statement is
true, complete and correct.
Dated: February 9, 1998 PUBLICIS S.A.
By: /s/ Maurice Levy
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Maurice Levy
President of Directoire and
Chief Executive Officer
PUBLICIS WORLDWIDE B.V.
By: /s/ Jean-Paul Morin
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Jean-Paul Morin
Director
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