UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 5
ANNUAL STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
Section 17(a) of the Public Utility Holding Company Act of 1935 or
Section 30(f) of the Investment Company Act of 1940
[_] Check box if no longer subject to Section 16. Form 4 or Form 5 obligations
may continue. See Instruction 1(b).
[X] Form 3 Holdings Reported
[X] Form 4 Transactions Reported
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1. Name and Address of Reporting Person*
Publicis S.A. (1)
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(Last) (First) (Middle)
133 Avenue des Champs Elysees
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(Street)
75008 Paris, France
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(City) (State) (Zip)
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2. Issuer Name and Ticker or Trading Symbol
Publicis-Ariely Ltd. (2)
Trading Symbol: RELEF
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3. IRS Identification Number of Reporting Person, if an Entity (Voluntary)
________________________________________________________________________________
4. Statement for Month/Year
Fiscal Year Ending December 31, 1998
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5. If Amendment, Date of Original (Month/Year)
________________________________________________________________________________
6. Relationship of Reporting Person to Issuer
(Check all applicable)
[_] Director [X] 10% Owner
[_] Officer (give title below) [_] Other (specify below)
________________________________________________________________________________
7. Individual or Joint/Group Filing
(Check applicable line)
[_] Form filed by one Reporting Person
[X] Form filed by more than one Reporting Person
________________________________________________________________________________
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Table I -- Non-Derivative Securities Acquired, Disposed of,
or Beneficially Owned
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<TABLE>
<CAPTION>
5. 6.
4. Amount of Owner-
Securities Acquired (A) or Securities ship
Disposed of (D) Beneficially Form: 7.
(Instr. 3, 4 and 5) Owned at End Direct Nature of
2. 3. ----------------------------- of Issuer's (D) or Indirect
1. Transaction Transaction (A) Fiscal Year Indirect Beneficial
Title of Security Date Code Amount or Price (Instr. 3 (I) Ownership
(Instr. 3) (mm/dd/yy) (Instr. 8) (D) and 4) (Instr.4) (Instr. 4)
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<S> <C> <C> <C> <C> <C> <C> <C> <C>
Ordinary Shares, Nominal Value 09/17/97 P3 (3) 1,526,000 (A) $4.125 For year ending I (10) By wholly-
1.00 NIS (New Israeli Shekels) per 12/31/98: subsidiary,
Share ("Ordinary Shares") 1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 12/18/97 P4 (4) 1,250 (A) $2.375 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 12/18/97 P4 (4) 500 (A) $2.375 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 12/22/97 P4 (4) 10,764 (A) $2.1875 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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</TABLE>
<PAGE>
FORM 5 (continued)
<TABLE>
<CAPTION>
5. 6.
4. Amount of Owner-
Securities Acquired (A) or Securities ship
Disposed of (D) Beneficially Form: 7.
(Instr. 3, 4 and 5) Owned at End Direct Nature of
2. 3. ----------------------------- of Issuer's (D) or Indirect
1. Transaction Transaction (A) Fiscal Year Indirect Beneficial
Title of Security Date Code Amount or Price (Instr. 3 (I) Ownership
(Instr. 3) (mm/dd/yy) (Instr. 8) (D) and 4) (Instr.4) (Instr. 4)
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<S> <C> <C> <C> <C> <C> <C> <C> <C>
Ordinary Shares 12/22/97 P4 (4) 390 (A) $2.375 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 12/22/97 P4 (4) 1,400 (A) $2.375 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 12/23/97 P4 (4) 10,764 (A) $2.4375 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 12/26/97 P4 (4) 10,764 (A) $2.625 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 12/29/97 P4 (4) 20,000 (A) $2.625 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 12/30/97 P4 (4) 25,000 (A) $2.875 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 01/06/98 P4 (6) 25,000 (A) $2.625 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 01/08/98 P4 (6) 25,000 (A) $2.625 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 01/12/98 P4 (6) 25,000 (A) $2.50 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 01/21/98 P4 (6) 2,000 (A) $2.4375 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 01/28/98 P4 (6) 3,000 (A) $2.4375 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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</TABLE>
<PAGE>
FORM 5 (continued)
<TABLE>
<CAPTION>
5. 6.
4. Amount of Owner-
Securities Acquired (A) or Securities ship
Disposed of (D) Beneficially Form: 7.
(Instr. 3, 4 and 5) Owned at End Direct Nature of
2. 3. ----------------------------- of Issuer's (D) or Indirect
1. Transaction Transaction (A) Fiscal Year Indirect Beneficial
Title of Security Date Code Amount or Price (Instr. 3 (I) Ownership
(Instr. 3) (mm/dd/yy) (Instr. 8) (D) and 4) (Instr.4) (Instr. 4)
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<S> <C> <C> <C> <C> <C> <C> <C> <C>
Ordinary Shares 02/10/98 P4 (7) 20,000 (A) $2.4375 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 02/19/98 P4 (7) 21,000 (A) $2.4375 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 02/24/98 P4 (14) 9,000 (A) $2.25 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 03/03/98 P4 (14) 7,800 (A) $2.00 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 03/04/98 P4 (8) 25,000 (A) $2.4375 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 03/27/98 P4 (8) 25,000 (A) $2.375 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 05/13/98 P4 (9) 30,000 (A) $2.0625 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 05/18/98 P4 (9) 8,200 (A) $2.25 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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Ordinary Shares 05/18/98 P4 (9) 8,200 (A) $2.3125 For year ending I (10) By wholly-
12/31/98: subsidiary,
1,1841,692 (5) Publicis
For year ending Worldwide,
12/31/97: B.V.
1,607,492
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</TABLE>
*If the form is filed by more than one reporting person,
see instruction 4(b)(v).
<PAGE>
FORM 5 (continued)
Table II -- Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
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<TABLE>
<CAPTION>
9. 10.
Number Owner-
of ship
2. Deriv- of
Conver- 5. 7. ative Deriv- 11.
sion Number of Title and Amount Secur- ative Nature
or Derivative 6. of Underlying 8. ities Secur- of
Exer- Securities Date Securities Price Bene- ity: In-
cise 3. Acquired (A) Exercisable and (Instr. 3 and 4) of ficially Direct direct
Price Trans- 4. or Disposed Expiration Date ---------------- Deriv- Owned (D) or Bene-
1. of action Trans- of (D) (Month/Day/Year) Amount ative at End In- ficial
Title of Deriv- Date action (Instr. 3, ---------------- or Secur- of direct Owner-
Derivative ative (Month/ Code 4 and 5) Date Expira- Number ity Year (I) ship
Security Secur- Day/ (Instr. ------------ Exer- tion of (Instr. (Instr. (Instr. (Instr.
(Instr. 3) ity Year) 8) (A) (D) cisable Date Title Shares 5) 4) 4) 4)
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<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
Options conferring $4.125 09/17/97 P3 (11) 500,000 09/17/97 01/10/98 Ordinary 500,000 See Note For year (I)(10) By
the right to to Shares (13) ending wholly-
purchase Ordinary 01/02/01 below 12/31/97: owned
Shares (the (12) 500,000; sub-
"Options") For year sidiary,
ending Publicis
12/31/98: World-
500,000 wide,
B.V.
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</TABLE>
Explanation of Responses:
(1) This Form 5 is being filed jointly pursuant to Instruction 4(b)(v) by
Publicis S.A. ("Parent"), a societe anonyme organized under the laws of the
Republic of France, and by Publicis Worldwide, B.V., a besolten
Vennootschap organized under the laws of the Kingdom of the Netherlands and
a wholly-owned subsidiary of Parent ("Publicis Worldwide" and collectively
with Parent, "Publicis"). The address of Publicis Worldwide is
Beethovenstraat 198, Amsterdam, Netherlands.
(2) Publicis-Ariely Ltd. (the "Company") changed its corporate name during the
reporting period to which this Form 5 pertains; it was formerly known as
Ariely Advertising Ltd. During part of the reporting period to which this
Form 5 pertains, the Company's Ordinary Shares, Nominal Value 1.00 NIS (New
Israeli Shekels) per share (the "Ordinary Shares"), were traded on the
Nasdaq National Market System of the Nasdaq Stock Market, Inc. ("Nasdaq").
When the Ordinary Shares were traded on Nasdaq, they were traded under the
symbol "RELEF."
(3) Although Publicis inadvertently failed to file a Form 3 with respect to
this transaction, Publicis fully disclosed the transaction on its Schedule
13D (the "Schedule 13D") filed with the Securities and Exchange Commission
(the "Commission") on September 26, 1997. As more fully set forth in the
Schedule 13D, pursuant to an agreement, dated as of July 28, 1997 (the
"Acquisition Agreement"), by and among Publicis Worldwide, the Company, and
certain of the shareholders of the Company, Publicis agreed to acquire from
such shareholders the Ordinary Shares reported in this transaction.
(4) Although Publicis inadvertently failed to file a Form 4 with respect to
these transactions, Publicis fully disclosed all of the transactions on
Amendment No. 1 to its Schedule 13D filed with the Commission on January 9,
1998.
(5) Publicis inadvertently failed to file a Form 5 for the fiscal year of the
Company ending on December 31, 1997. Accordingly, pursuant to Instruction
4(a)(i)(C), this Form 5 discloses all transactions that ought to have been
reported on either a Form 3 or a Form 4 for either of the Company's last
two fiscal years (i.e., the fiscal years ending, respectively, on December
31, 1998 and December 31, 1997). All of the transactions reported on this
Form 5, however, were previously fully disclosed on Publicis's Schedule
13D, as amended from time to time.
(6) Although Publicis inadvertently failed to file a Form 4 with respect to
these transactions, Publicis fully disclosed all of the transactions on
Amendment No. 2 to its Schedule 13D filed with the Commission on February
9, 1998.
<PAGE>
(7) Although Publicis inadvertently failed to file a Form 4 with respect to
these transactions, Publicis fully disclosed all of the transactions on
Amendment No. 3 to its Schedule 13D filed with the Commission on February
20, 1998.
(8) Although Publicis inadvertently failed to file a Form 4 with respect to
these transactions, Publicis fully disclosed all of the transactions on
Amendment No. 4 to its Schedule 13D filed with the Commission on April 1,
1998.
(9) Although Publicis inadvertently failed to file a Form 4 with respect to
these transactions, Publicis fully disclosed all of the transactions on
Amendment No. 5 to its Schedule 13D filed with the Commission on May 28,
1998.
(10) All of the Ordinary Shares and Options to which this Form 5 relates are
held in the name of Publicis Worldwide or in the name of a bank, broker or
nominee for the account of Publicis Worldwide, and thus pursuant to
Instruction 4(b)(ii), all these Ordinary Shares and Options are directly
beneficially owned by Publicis Worldwide. Since Publicis Worldwide is a
wholly-owned subsidiary of Parent, Parent indirectly beneficially owns all
of the same Ordinary Shares and Options.
(11) Although Publicis inadvertently failed to file a Form 3 with respect to
this transaction, Publicis fully disclosed the transaction on its Schedule
13D filed with the Commission on September 26, 1997. As more fully set
forth in the Schedule 13D, pursuant to the Acquisition Agreement and in
connection with (a) Publicis's purchase of the certain Ordinary Shares of
the Company from certain of its shareholders, and (b) Publicis's entering
into a business alliance with the Company pursuant to the same agreement,
the Company granted to Publicis the Options described in this Form 5.
(12) The Options to purchase Ordinary Shares are divided into four groups
expiring on different dates: 50,000 Options expired on January 10, 1998;
120,000 Options expired on January 10, 1999; 230,000 Options expire on
January 10, 2000; and 100,000 Options expire on January 2, 2001.
(13) As set forth more fully in the Schedule 13D and as described above in Note
(11), the Company granted the Options to Publicis in connection with
Publicis's entering into the Acquisition Agreement with the Company and
certain of its shareholders, pursuant to which agreement Publicis acquired
certain Ordinary Shares from the shareholders and formed a business
alliance with the Company. The entire cash consideration paid by Publicis
pursuant to the Acquisition Agreement was received by the shareholders
party thereto and is disclosed in Table 1 of this Form 5 (see note (3)
above); neither the Company nor Publicis quantified the non-cash
consideration provided by Publicis pursuant to the Acquisition Agreement
nor the portion thereof attributable to the Options granted by the Company
to Publicis thereunder.
(14) Publicis inadvertently failed to file a Form 4 with respect to these
transactions.
PUBLICIS S.A.
/s/ Maurice Levy 02/11/99
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Name: Maurice Levy Date
Ttile: President du Directoire
PUBLICIS WORLDWIDE B.V.
/s/ Jean-Paul Morin 02/11/99
- --------------------------------------------- -----------------------
Name: Jean-Paul Morin Date
Title: Managing Director
** Intentional misstatements or omissions of facts constitute Federal Criminal
Violations.
See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this form, one of which must be manually signed.
If space provided is insufficient, see Instruction 6 for procedure.