PUBLICIS-ARIELY LTD
5, 1999-02-12
ADVERTISING AGENCIES
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                     FORM 5

               ANNUAL STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
       Section 17(a) of the Public Utility Holding Company Act of 1935 or
               Section 30(f) of the Investment Company Act of 1940

[_]  Check box if no longer subject to Section 16. Form 4 or Form 5 obligations
     may continue. See Instruction 1(b).

[X]  Form 3 Holdings Reported

[X]  Form 4 Transactions Reported

________________________________________________________________________________
1.   Name and Address of Reporting Person*

Publicis S.A. (1)
- --------------------------------------------------------------------------------
   (Last)                            (First)              (Middle)

133 Avenue des Champs Elysees
- --------------------------------------------------------------------------------
                                    (Street)

75008 Paris, France
- --------------------------------------------------------------------------------
   (City)                            (State)                (Zip)
________________________________________________________________________________
2.   Issuer Name and Ticker or Trading Symbol

Publicis-Ariely Ltd. (2)

Trading Symbol: RELEF
________________________________________________________________________________
3.   IRS Identification Number of Reporting Person, if an Entity (Voluntary)



________________________________________________________________________________
4.   Statement for Month/Year

Fiscal Year Ending December 31, 1998

________________________________________________________________________________
5.   If Amendment, Date of Original (Month/Year)



________________________________________________________________________________
6.   Relationship of Reporting Person to Issuer
     (Check all applicable)

     [_]  Director                             [X]  10% Owner
     [_]  Officer (give title below)           [_]  Other (specify below)

________________________________________________________________________________
7.   Individual or Joint/Group Filing
     (Check applicable line)

     [_]  Form filed by one Reporting Person
     [X]  Form filed by more than one Reporting Person
________________________________________________________________________________


================================================================================
           Table I -- Non-Derivative Securities Acquired, Disposed of,
                             or Beneficially Owned
================================================================================
<TABLE>
<CAPTION>
                                                                                                 5.             6.
                                                                 4.                              Amount of      Owner-
                                                                 Securities Acquired (A) or      Securities     ship      
                                                                 Disposed of (D)                 Beneficially   Form:     7.        
                                                                 (Instr. 3, 4 and 5)             Owned at End   Direct    Nature of 
                                      2.            3.           -----------------------------   of Issuer's    (D) or    Indirect  
1.                                    Transaction   Transaction              (A)                 Fiscal Year    Indirect  Beneficial
Title of Security                     Date          Code         Amount      or     Price        (Instr. 3      (I)       Ownership 
(Instr. 3)                            (mm/dd/yy)    (Instr. 8)               (D)                 and 4)         (Instr.4) (Instr. 4)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                   <C>            <C>         <C>         <C>    <C>        <C>              <C>      <C>

Ordinary Shares, Nominal Value        09/17/97       P3 (3)      1,526,000   (A)    $4.125     For year ending  I (10)   By wholly-
1.00 NIS (New Israeli Shekels) per                                                             12/31/98:                 subsidiary,
Share ("Ordinary Shares")                                                                        1,1841,692 (5)          Publicis
                                                                                               For year ending           Worldwide,
                                                                                               12/31/97:                 B.V.
                                                                                                 1,607,492
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       12/18/97       P4 (4)          1,250   (A)    $2.375     For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       12/18/97       P4 (4)            500   (A)    $2.375     For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       12/22/97       P4 (4)         10,764   (A)   $2.1875     For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                          
====================================================================================================================================
</TABLE>

<PAGE>
FORM 5 (continued)

<TABLE>                                                                     
<CAPTION>                                                                    
                                                                                                 5.             6.                  
                                                                 4.                              Amount of      Owner-              
                                                                 Securities Acquired (A) or      Securities     ship                
                                                                 Disposed of (D)                 Beneficially   Form:     7.        
                                                                 (Instr. 3, 4 and 5)             Owned at End   Direct    Nature of 
                                      2.            3.           -----------------------------   of Issuer's    (D) or    Indirect  
1.                                    Transaction   Transaction              (A)                 Fiscal Year    Indirect  Beneficial
Title of Security                     Date          Code         Amount      or     Price        (Instr. 3      (I)       Ownership 
(Instr. 3)                            (mm/dd/yy)    (Instr. 8)               (D)                 and 4)         (Instr.4) (Instr. 4)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                   <C>            <C>            <C>      <C>    <C>        <C>              <C>      <C>        
Ordinary Shares                       12/22/97       P4 (4)            390   (A)    $2.375     For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       12/22/97       P4 (4)          1,400   (A)    $2.375     For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       12/23/97       P4 (4)         10,764   (A)   $2.4375     For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       12/26/97       P4 (4)         10,764   (A)    $2.625     For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       12/29/97       P4 (4)         20,000   (A)    $2.625     For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       12/30/97       P4 (4)         25,000   (A)    $2.875     For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       01/06/98       P4 (6)         25,000   (A)    $2.625     For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       01/08/98       P4 (6)         25,000   (A)    $2.625     For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       01/12/98       P4 (6)         25,000   (A)    $2.50      For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       01/21/98       P4 (6)          2,000   (A)  $2.4375      For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       01/28/98       P4 (6)          3,000   (A)  $2.4375      For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

<PAGE>
FORM 5 (continued)
<TABLE>
<CAPTION>

                                                                                                 5.             6.                  
                                                                 4.                              Amount of      Owner-              
                                                                 Securities Acquired (A) or      Securities     ship                
                                                                 Disposed of (D)                 Beneficially   Form:     7.        
                                                                 (Instr. 3, 4 and 5)             Owned at End   Direct    Nature of 
                                      2.            3.           -----------------------------   of Issuer's    (D) or    Indirect  
1.                                    Transaction   Transaction              (A)                 Fiscal Year    Indirect  Beneficial
Title of Security                     Date          Code         Amount      or     Price        (Instr. 3      (I)       Ownership 
(Instr. 3)                            (mm/dd/yy)    (Instr. 8)               (D)                 and 4)         (Instr.4) (Instr. 4)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                   <C>            <C>            <C>      <C>    <C>        <C>              <C>      <C>        
Ordinary Shares                       02/10/98       P4 (7)         20,000   (A)  $2.4375      For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       02/19/98       P4 (7)         21,000   (A)  $2.4375      For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       02/24/98       P4 (14)         9,000   (A)    $2.25      For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       03/03/98       P4 (14)         7,800   (A)    $2.00      For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       03/04/98       P4 (8)         25,000   (A)  $2.4375      For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       03/27/98       P4 (8)         25,000   (A)  $2.375       For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       05/13/98       P4 (9)         30,000   (A)  $2.0625      For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       05/18/98       P4 (9)          8,200   (A)    $2.25      For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
Ordinary Shares                       05/18/98       P4 (9)          8,200   (A)  $2.3125      For year ending  I (10)   By wholly- 
                                                                                               12/31/98:                 subsidiary,
                                                                                                 1,1841,692 (5)          Publicis   
                                                                                               For year ending           Worldwide, 
                                                                                               12/31/97:                 B.V.       
                                                                                                 1,607,492                       
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>
*If the form is filed by more than one reporting person, 
see instruction 4(b)(v).

<PAGE>

FORM 5 (continued)

Table II -- Derivative Securities Acquired, Disposed of, or Beneficially Owned
         (e.g., puts, calls, warrants, options, convertible securities)

================================================================================
<TABLE>
<CAPTION>
                                                                                                          9.        10.    
                                                                                                          Number    Owner- 
                                                                                                          of        ship   
                    2.                                                                                    Deriv-    of     
                    Conver-                    5.                              7.                         ative     Deriv-   11.    
                    sion                       Number of                       Title and Amount           Secur-    ative    Nature 
                    or                         Derivative    6.                of Underlying     8.       ities     Secur-   of     
                    Exer-                      Securities    Date              Securities        Price    Bene-     ity:     In-    
                    cise     3.                Acquired (A)  Exercisable and   (Instr. 3 and 4)  of       ficially  Direct   direct 
                    Price    Trans-   4.       or Disposed   Expiration Date   ----------------  Deriv-   Owned     (D) or   Bene-  
1.                  of       action   Trans-   of (D)        (Month/Day/Year)            Amount  ative    at End    In-      ficial 
Title of            Deriv-   Date     action   (Instr. 3,    ----------------            or      Secur-   of        direct   Owner- 
Derivative          ative    (Month/  Code     4 and 5)      Date     Expira-            Number  ity      Year      (I)      ship   
Security            Secur-   Day/     (Instr.  ------------  Exer-    tion               of      (Instr.  (Instr.   (Instr.  (Instr.
(Instr. 3)          ity      Year)    8)        (A)     (D)  cisable  Date     Title     Shares  5)       4)        4)       4)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                 <C>      <C>      <C>       <C>     <C>  <C>      <C>      <C>       <C>     <C>      <C>       <C>     <C>

Options conferring  $4.125   09/17/97 P3 (11)   500,000      09/17/97 01/10/98 Ordinary  500,000 See Note For year  (I)(10) By 
the right to                                                          to       Shares            (13)     ending            wholly-
purchase Ordinary                                                     01/02/01                   below    12/31/97:         owned
Shares (the                                                           (12)                                  500,000;         sub-
"Options")                                                                                                For year          sidiary,
                                                                                                          ending            Publicis
                                                                                                          12/31/98:         World-
                                                                                                           500,000          wide,
                                                                                                                            B.V.
- ------------------------------------------------------------------------------------------------------------------------------------

- ------------------------------------------------------------------------------------------------------------------------------------

- ------------------------------------------------------------------------------------------------------------------------------------

- ------------------------------------------------------------------------------------------------------------------------------------

====================================================================================================================================
</TABLE>
Explanation of Responses:

(1)  This Form 5 is being filed jointly pursuant to Instruction 4(b)(v) by
     Publicis S.A. ("Parent"), a societe anonyme organized under the laws of the
     Republic of France, and by Publicis Worldwide, B.V., a besolten
     Vennootschap organized under the laws of the Kingdom of the Netherlands and
     a wholly-owned subsidiary of Parent ("Publicis Worldwide" and collectively
     with Parent, "Publicis"). The address of Publicis Worldwide is
     Beethovenstraat 198, Amsterdam, Netherlands.

(2)  Publicis-Ariely Ltd. (the "Company") changed its corporate name during the
     reporting period to which this Form 5 pertains; it was formerly known as
     Ariely Advertising Ltd. During part of the reporting period to which this
     Form 5 pertains, the Company's Ordinary Shares, Nominal Value 1.00 NIS (New
     Israeli Shekels) per share (the "Ordinary Shares"), were traded on the
     Nasdaq National Market System of the Nasdaq Stock Market, Inc. ("Nasdaq").
     When the Ordinary Shares were traded on Nasdaq, they were traded under the
     symbol "RELEF."

(3)  Although Publicis inadvertently failed to file a Form 3 with respect to
     this transaction, Publicis fully disclosed the transaction on its Schedule
     13D (the "Schedule 13D") filed with the Securities and Exchange Commission
     (the "Commission") on September 26, 1997. As more fully set forth in the
     Schedule 13D, pursuant to an agreement, dated as of July 28, 1997 (the
     "Acquisition Agreement"), by and among Publicis Worldwide, the Company, and
     certain of the shareholders of the Company, Publicis agreed to acquire from
     such shareholders the Ordinary Shares reported in this transaction.

(4)  Although Publicis inadvertently failed to file a Form 4 with respect to
     these transactions, Publicis fully disclosed all of the transactions on
     Amendment No. 1 to its Schedule 13D filed with the Commission on January 9,
     1998.

(5)  Publicis inadvertently failed to file a Form 5 for the fiscal year of the
     Company ending on December 31, 1997. Accordingly, pursuant to Instruction
     4(a)(i)(C), this Form 5 discloses all transactions that ought to have been
     reported on either a Form 3 or a Form 4 for either of the Company's last
     two fiscal years (i.e., the fiscal years ending, respectively, on December
     31, 1998 and December 31, 1997). All of the transactions reported on this
     Form 5, however, were previously fully disclosed on Publicis's Schedule
     13D, as amended from time to time.

(6)  Although Publicis inadvertently failed to file a Form 4 with respect to
     these transactions, Publicis fully disclosed all of the transactions on
     Amendment No. 2 to its Schedule 13D filed with the Commission on February
     9, 1998.

<PAGE>
(7)  Although Publicis inadvertently failed to file a Form 4 with respect to
     these transactions, Publicis fully disclosed all of the transactions on
     Amendment No. 3 to its Schedule 13D filed with the Commission on February
     20, 1998.

(8)  Although Publicis inadvertently failed to file a Form 4 with respect to
     these transactions, Publicis fully disclosed all of the transactions on
     Amendment No. 4 to its Schedule 13D filed with the Commission on April 1,
     1998.

(9)  Although Publicis inadvertently failed to file a Form 4 with respect to
     these transactions, Publicis fully disclosed all of the transactions on
     Amendment No. 5 to its Schedule 13D filed with the Commission on May 28,
     1998.

(10) All of the Ordinary Shares and Options to which this Form 5 relates are
     held in the name of Publicis Worldwide or in the name of a bank, broker or
     nominee for the account of Publicis Worldwide, and thus pursuant to
     Instruction 4(b)(ii), all these Ordinary Shares and Options are directly
     beneficially owned by Publicis Worldwide. Since Publicis Worldwide is a
     wholly-owned subsidiary of Parent, Parent indirectly beneficially owns all
     of the same Ordinary Shares and Options.

(11) Although Publicis inadvertently failed to file a Form 3 with respect to
     this transaction, Publicis fully disclosed the transaction on its Schedule
     13D filed with the Commission on September 26, 1997. As more fully set
     forth in the Schedule 13D, pursuant to the Acquisition Agreement and in
     connection with (a) Publicis's purchase of the certain Ordinary Shares of
     the Company from certain of its shareholders, and (b) Publicis's entering
     into a business alliance with the Company pursuant to the same agreement,
     the Company granted to Publicis the Options described in this Form 5.

(12) The Options to purchase Ordinary Shares are divided into four groups
     expiring on different dates: 50,000 Options expired on January 10, 1998;
     120,000 Options expired on January 10, 1999; 230,000 Options expire on
     January 10, 2000; and 100,000 Options expire on January 2, 2001.

(13) As set forth more fully in the Schedule 13D and as described above in Note
     (11), the Company granted the Options to Publicis in connection with
     Publicis's entering into the Acquisition Agreement with the Company and
     certain of its shareholders, pursuant to which agreement Publicis acquired
     certain Ordinary Shares from the shareholders and formed a business
     alliance with the Company. The entire cash consideration paid by Publicis
     pursuant to the Acquisition Agreement was received by the shareholders
     party thereto and is disclosed in Table 1 of this Form 5 (see note (3)
     above); neither the Company nor Publicis quantified the non-cash
     consideration provided by Publicis pursuant to the Acquisition Agreement
     nor the portion thereof attributable to the Options granted by the Company
     to Publicis thereunder.

(14) Publicis inadvertently failed to file a Form 4 with respect to these 
     transactions.

PUBLICIS S.A.

/s/ Maurice Levy                                                02/11/99
- ---------------------------------------------            -----------------------
Name:  Maurice Levy                                                Date
Ttile: President du Directoire


PUBLICIS WORLDWIDE B.V.

/s/ Jean-Paul Morin                                             02/11/99
- ---------------------------------------------            -----------------------
Name:  Jean-Paul Morin                                             Date
Title: Managing Director

**   Intentional misstatements or omissions of facts constitute Federal Criminal
     Violations.

     See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note:  File three copies of this form, one of which must be manually signed.
       If space provided is insufficient, see Instruction 6 for procedure.




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