BAB HOLDINGS INC
424B3, 1997-10-17
CONVENIENCE STORES
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                                          As filed pursuant to Rule 424(b)(3)  
            Prospectus Supplement to Registration Statement No. 333-29465 and 
                    Registration Statement No. 333-34425 (which  incorporates 
                           Registration Statement No. 333-29465 by reference)


                          BAB Holdings, Inc.
        Supplement No. 1 to Prospectus Dated August 6, 1997
                and Prospectus Dated August 27, 1997

           The Date of this Supplement is October 17, 1997



    	This Supplement No. 1 (the "Supplement") to the Prospectus 
of BAB Holdings, Inc. (the "Company") supplements the Prospectus 
of the Company dated August 6, 1997, and the Prospectus of the 
Company dated August 27, 1997 (which incorporates by reference 
the information contained in the Prospectus of the Company dated 
August 6, 1997) with financial information of the Company for the 
nine months ended August 31, 1997.  In addition, this Supplement 
updates "Management's Discussion and Analysis of Financial 
Condition and Results of Operations," "Legal Proceedings" and 
"Unaudited Condensed Consolidated Financial Statements" contained 
in the Prospectus dated August 6, 1997.   


     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION 
                    AND RESULTS OF OPERATIONS 

     The selected financial data contained herein have been 
derived from the condensed consolidated financial statements of 
BAB Holdings, Inc. included below.  The data should be read in 
conjunction with the condensed consolidated financial statements 
and notes thereto contained elsewhere in this Supplement, and 
with the audited financial statements and notes contained in the 
Prospectus dated August 6, 1997.

     Certain statements contained in Management's Discussion and 
Analysis of Financial Condition and Results of Operations, 
including statements regarding the development of the Company's 
business, the markets for the Company's products, anticipated 
capital expenditures, and the effects of completed and possible 
future acquisitions, and other statements contained herein 
regarding matters that are not historical facts, are forward-
looking statements (as such term is defined in the Private 
Securities Litigation Reform Act of 1995). Because such 
statements include risks and uncertainties, actual results may 
differ materially from those expressed or implied by such 
forward-looking statements.  Certain risks and uncertainties are 
outside the control of the Company and its management including 
its ability to attract new franchisees, the continued success of 
current franchisees, the effects of competition on franchisee and 
Company-owned store results and consumer acceptance of the 
Company's products in new and existing markets.  Readers are 
cautioned not to place undue reliance on these forward-looking 
statements, which reflect management's analysis only as of the 
date hereof. The Company undertakes no obligation to publicly 
release the results of any revision to these forward-looking 
statements which may be made to reflect events or circumstances 
after the date hereof or to reflect the occurrence of 
unanticipated events.

General

     From its inception in November 1992, the Company has grown 
to 36 Company-owned and 220 franchised and licensed units at 
August 31, 1997.  This rapid expansion in operations 
significantly affects the comparability of results of operations 
of the Company in several ways, particularly in the recognition 
of initial franchise fee revenue and ongoing royalty fees, as 
well as the significant increase in Company-owned store revenues. 

    	The Company's revenues are derived primarily from the 
operation of Company-owned stores, initial franchise fees and 
ongoing royalties paid to the Company by its franchisees. 
Additionally, in 1996 the Company significantly increased revenue 
derived from the sale of licensed products as a result of 
purchasing trademarks (Brewster's), licensing contracts 
(Strathmore's licenses with Host Marriott) and by directly 
entering licensing agreements (Mrs. Fields Cookies). 
Additionally, the Company has generated other revenue through the 
sale of store units to franchisees of the Company.

    	Cost of revenue includes expenses occurring at the Company-
owned stores, such as food, beverage and paper costs, payroll 
related expenses, occupancy and other operating expenses, and 
other store expenses, and selling, general and administrative 
costs occurring Company-wide, such as payroll related expenses, 
advertising and promotion expenses, professional service fees, 
franchise-related expenses, depreciation and amortization, and 
other expenses. 

     On May 13, 1997, the Company completed the acquisition of My 
Favorite Muffin Too, Inc. ("MFM").  This acquisition added to the 
Company's existing product offering a premium muffin product and 
additional points of distribution for its branded bagel and 
coffee products.  It is expected that the introduction of MFM 
muffin products will enhance the revenue potential of existing 
bagel stores and result in operating leverage as corporate 
overhead is spread over these additional units.  The Company has 
reduced the number of MFM employees and has closed MFM's 
corporate facility and combined operations in the Company's 
Chicago, Illinois headquarters.  As the Company already has 
significant infrastructure in place to oversee franchisee and 
Company stores operations, it is expected that the continued 
integration of MFM with the Company's operations will require 
only minimal additional resources.     
	
     With the increase in both franchise, licensed and Company-
owned operations, the Company has experienced increases in 
payroll, occupancy and overhead costs in the corporate offices. 
At August 31, 1997 the Company had 40 employees at the corporate 
level who oversee operations of the franchise, licensed and 
Company-owned store operations, up from 28 at August 31, 1996. 
While these costs have increased, they have decreased as a 
percentage of total revenues, and management expects that these 
costs will further decline as a percentage of revenue as 
additional franchise and Company-owned units are added. It is 
expected that the MFM acquisition and existing Company growth 
will require only modest increases in employees at the corporate 
office. Additionally, as the Company approximately doubled the 
space at the corporate headquarters in late 1996 through 
subletting an office suite adjacent to the Company's existing 
offices, it is anticipated that the Company will not require 
additional office facilities in the foreseeable future. The 
Company believes it is in a position to leverage selling, general 
and administrative expenses across increasing revenue.


Results of Operations

Nine Months Ended August 31, 1997 versus 
Nine Months Ended August 31, 1996
- ----------------------------------------
     Total revenues increased 160% to $10.1 million for the nine 
month period ended August 31, 1997, from $3.9 million in the 
prior year period. This increase was driven primarily by the 
increase in Company-owned store revenues which accounts for 68.2% 
of total revenue this period, up from 50.3% of total revenue in 
the prior year period. The Company added 23 Company-owned units 
during the period, but sold two bringing the total to 36 in 
operation at August 31, 1997, as compared to only 10 in operation 
at August 31, 1996.   Franchise and area development fees 
decreased 4% to $773,000 or 7.6% of total revenue in this period 
from $808,000 or 20.7% of total revenue in the year-ago period as 
a result of fewer franchise store openings during the first three 
quarters of 1997 as compared with last year's period.  Included 
in the comparative amounts were $250,000 related to the sale of 
master franchise agreements in second quarter 1997, and $161,000 
related to the sale of a master franchise in last year's third 
quarter.  Without the impact of these master franchise sales, 
franchise and area development fees, would have declined by 19% 
or $124,000 from last year's period as a result of opening only 
30 franchise stores this period, versus 38 in the year-ago 
period. This decrease in franchise openings during the period was 
attributable to legal and geographic restrictions in selling 
franchise territories during the last half of 1996 as the Company 
attempted to acquire Chesapeake Bagel Bakery.  During the last 
six months of 1996, the Company was unable to complete franchise 
sales in certain key markets while updating franchise offering 
circulars and attempting to minimize territorial disputes with 
existing Chesapeake area developers. Royalty fees from franchise 
stores increased 65% to $1.7 million  or 16.4% of revenue in this 
period from $1.0 million or 25.8% of revenue in last year's 
period, as a result of the higher number of franchise stores in 
operation during the period compared to the prior year, including 
the impact of adding  MFM franchise units in May 1997.  Licensing 
fees and other income increased from approximately $125,000 in 
last year's period to $791,000 in this year's first three 
quarters or 7.8% of total revenues as a result of the Company's 
entrance into various nontraditional channels of distribution, 
including the sale of Brewster's Coffee to franchisees and 
licensees of the Company, licensing fees paid by Host Marriott on 
the sales of product in Big Apple Bagels licensed units, and 
commissions received on the sale to Host Marriott and Mrs. Fields 
by a third party commercial baker of par-baked Big Apple Bagels.   
Additionally, the Company generated $188,000 from the resale to 
franchisees of Company-operated units during the first three 
quarters of 1997. 

     Food, beverage and paper costs increased by 239%, and store 
payroll and other operating expenses increased by 312%, in the 
nine month period ended August 31, 1997 from the year-ago period 
as a result of increasing the Company-owned stores base from ten 
units in operation last year to 36 at August 31, 1997. Total 
food, beverage and paper costs was 33.6% of Company-store revenue 
in this period versus 34.9% during last year's period, while 
store payroll and other operating expenses increased to 57.4% of 
Company-store revenue in this period versus 49.0% in last year's 
period.  The levels of these rates, and the increase from 1996 in 
store payroll and other operating expenses, are a direct result 
of the increase in Company-owned stores during this period and 
related start-up inefficiencies.  The Company is aggressively 
working to decrease these rates as a percent of total sales in 
operating units as evidenced by the decrease in food, beverage 
and paper costs.  Over half of the Company-owned stores have been 
in operation for less than one year and have yet to fully reach 
mature sales levels and operating efficiencies.  It is expected 
that as these stores are in operation for longer periods they 
will better contribute to the Company's operating results.     

     Selling, general and administrative expenses increased 90% 
to $4.2 million in this period from $2.2 million in the prior 
year period as a result of supporting an increasing base of 
franchise stores, as well as the significant increase in Company-
owned stores from last year's period.  Payroll-related costs 
increased 58% from the year-ago period due to the increase in 
corporate-level headcount from 28 at August 31, 1996, to 40 at 
August 31, 1997.  Depreciation and amortization expense increased 
376% due to the significant increase in Company-owned store 
depreciation and amortization of intangible assets including 
goodwill, contract rights, noncompetition agreements, franchise 
contract rights and trademarks resulting from the Company's 
various acquisitions.  Other selling, general and administrative 
expenses increased 63% as a result of the increase in Company-
owned and franchise units, as well as the increase in office 
space of the corporate headquarters supporting the increased 
corporate headcount. Selling, general and administrative expenses 
excluding depreciation and amortization, as a percent of total 
revenue, declined to 31.9% in this period versus 51.6% in last 
year's period as the Company continues to realize operating 
leverage from its increasing revenue base.

     Loss from operations was $371,000 in the nine month period 
ended August 31, 1997 versus income from operations of $35,000 in 
last year's period.  Interest income decreased to $49,000 in this 
year's period from $262,000 in last year's period.  This decrease 
resulted from lower cash and equivalent balances than last year 
as the Company had just completed its initial public offering in 
November 1995, and invested proceeds in interest-bearing 
securities during the first three quarters of fiscal 1997.  
Interest expenses was $32,000 this period versus $4,000 in the 
last year period as a result of borrowings on the Company's 
credit facility this year.   

     Net loss for the period was approximately $354,000 as 
compared to net income in the prior year period of $292,000.  
Preferred stock dividends accumulated, related to the issuance of 
87,710 shares of Preferred Stock during the period, resulted in a 
net loss attributable to common shareholders of $952,000. 
Preferred dividends in the amount of $598,000 were accumulated 
during the period, which included $387,000 attributable to the 
15% discount available to holders of the Company's Series A 
Convertible Preferred Stock ("Preferred Stock") in acquiring 
common stock upon ultimate conversion.  Such discounts are 
recognized as dividends under generally accepted accounting 
principles.  The total discount treated as a dividend was 
recognized over the minimum period from issuance,  to the first 
date of convertibility, August 1, 1997. The Company was 
additionally obligated to issue warrants to purchase two shares 
of Common Stock for each share of Preferred Stock on August 1, 
1997.  The value of these two-year warrants was additionally 
recorded as a preferred stock dividend accumulated of $138,000. 
As fully recognized by August 1, 1997, no additional preferred 
dividends will accumulate related to this conversion discount or 
the warrants.

     The preferred dividend accumulated attributable to the 
conversion discount was a non-cash entry having no impact on 
operating income or total equity of the Company.  Upon issuance 
of the Preferred Stock, the total of $387,000 representing the 
conversion discount, was recorded as additional paid-in capital.  
As the dividend was accumulated during the period prior to 
convertibility, the dividend was recorded as a reduction in 
retained earnings, and an increase in the preferred stock 
carrying value. Similarly, the preferred dividend related to the 
issuance of the warrants noted above represents a non-cash 
adjustment reducing retained earnings and increasing additional 
paid-in capital.   

     Net loss per share for this period was $0.13, as compared to 
net income per share in last year's period of $0.04.

Liquidity and Capital Resources   
  
     During the nine months ended August 31, 1997, cash used in 
operating activities was $501,000 as compared with $88,000 
provided by operating activities during the comparable last year 
period.  Cash used for investing activities during the nine 
months ended May 31, 1997 totaled $3.8 million of which $2.9 
million was used to purchase of property, plant and equipment 
primarily for new Company-owned store construction.  Business 
acquisitions during the period required $651,000, net of $455,000 
in notes receivable related to the Just Bagels, Inc. and 
affiliate acquisition in January 1997 converted to purchase 
consideration. Collections on notes receivable provided 
approximately $140,000 during the period.

     Financing activities provided a total of $3 million during 
the nine months ended August 31, 1997.  In April 1997 the Company 
completed the sale of 87,710 shares of $25.00 Preferred Stock in 
a private placement to qualified investors, netting approximately 
$2 million after placement agent commissions and fees.  
Additionally, in April 1997, the Company entered a $2 million 
line of credit agreement (the "Credit Facility") with a bank 
expiring in October 1998.  Maximum borrowing under the Credit 
Facility is limited to a borrowing base of 80% of accounts 
receivable under 90 days and 40% of equipment costs.  Interest is 
payable monthly at prime plus one percent (currently 9.5%), with 
principal due upon maturity of the note in October 1998.  At 
August 31, 1997, the Company had approximately $1.4 million 
outstanding under the Credit Facility.  In the MFM acquisition, 
the Company assumed approximately $350,000 in long-term debt, of 
which $330,000 payable to MFM's existing bank was converted to 
borrowings under the Credit Facility in July 1997.   The Company 
believes that its current cash position, combined with 
availability on its Credit Facility, will provide the Company 
with sufficient working capital in future periods.

                      LEGAL PROCEEDINGS

     On April 16, 1996, the Company filed an arbitration action 
against a franchisee alleging breach of its franchise agreement 
for refusal to submit required sales reports and pay royalty fees 
and contributions to the national marketing fund.  The franchisee 
filed suit in the Circuit Court of Cook County, Illinois against 
the Company and its officers and directors on April 19, 1996. The 
franchisee alleges that the Company misrepresented the initial 
investment required to establish a store and made untrue and 
unauthorized earnings claims in violation of the Illinois 
Franchise Disclosure Act. Plaintiffs seek rescission of the 
franchise agreement, damages of $600,000 and punitive damages in 
the amount of $6,000,000. Management believes the case is without 
merit and obtained an order staying litigation in order to compel 
the plaintiffs to have their claims heard in arbitration as 
required by the provisions of the franchise agreement. Hearings 
have been held on this matter and the Company anticipates a 
ruling on this matter in February 1998.

     On August 18, 1995, MFM filed a claim in federal court 
against a franchisee alleging trademark violations as a result of 
the franchisee's alleged misuse of the MFM trademark.  
Subsequently the franchisee filed a counter claim to be heard in 
arbitration, as required under the franchise agreement, against 
MFM alleging unauthorized earnings claims in violation of the 
Trade Regulation Rule of the Federal Trade Commission.  The 
federal court claim was dismissed as a result of the issue being 
moved to arbitration.  The franchisee originally sought $250,000 
in damages against MFM and subsequently amended the claim in 
April 1997 to $500,000.  To date, seven arbitration hearings have 
been held on this matter.  One additional hearing date has been 
set for October 1997.  In connection with the MFM acquisition, 
the Company has placed in escrow 200,000 shares of Common Stock 
issued as consideration in the acquisition, to secure 
indemnification by the former owners of MFM against the outcome 
of this litigation.   

     UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
<CAPTION>
                            BAB Holdings, Inc.

                  Condensed Consolidated Balance Sheet

                              August 31, 1997
                               (Unaudited)
<S>                                                        <C>
ASSETS
Current assets:
   Cash and cash equivalents, including
       restricted cash of $272,624                         $   860,206
   Other current assets                                      2,501,933
                                                          ------------
Total current assets                                         3,362,139

Property, plant, and equipment, net of
    accumulated depreciation of $823,378                     6,806,613
Goodwill, net of accumulated amortization of $83,751         2,773,191
Franchise contract rights, net of accumulated
    amortization of $24,811                                  1,801,572
Other assets and intangible assets, net of
    accumulated amortization of $585,692                     1,804,559
                                                          ------------

                                                          $ 16,548,074
                                                          ============

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
   Accounts payable and accrued expenses                  $  2,123,017
   Deferred franchise fee revenue                              646,900
   Current portion of long-term debt                            28,502
   Other current liabilities                                   595,124
                                                          ------------
Total current liabilities                                    3,393,543

Long-term debt, less current portion                         1,452,117
 
Shareholders' equity:
   Common stock                                             10,642,376
   Additional paid-in capital                                1,409,652
   Preferred stock                                           2,018,568
   Accumulated deficit                                     ( 2,368,182)
                                                          ------------       
Total shareholders' equity                                  11,702,414
                                                          ------------

                                                          $ 16,548,074
                                                          ============


SEE ACCOMPANYING NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.
</TABLE>

<TABLE>
<CAPTION>
                             BAB Holdings, Inc.

              Condensed Consolidated Statements of Operations

                                (Unaudited)

                                                              
                                                    NINE MONTHS ENDED
                                                 AUGUST 31,   AUGUST 31,
                                                   1997          1996
                                                 -----------------------
<S>                                              <C>          <C>
REVENUES
Net sales by Company-owned stores                $ 6,918,171  $1,965,939  
Royalty fees from franchised stores                1,664,301   1,008,398
Franchise and area development fees                  772,545     808,331
Licensing fees and other income                      791,424     124,765
                                                 ----------------------- 
                                                  10,146,441   3,907,433
OPERATING COSTS AND EXPENSES
Food, beverage, and paper costs                    2,323,786     686,274
Store payroll and other operating expenses         3,970,983     963,312
Selling, general, and administrative expenses:
   Payroll-related expenses                        1,470,326     932,975
   Depreciation and amortization                     988,820     207,631
   Other                                           1,763,806   1,082,386
                                                 -----------------------
                                                   4,222,952   2,222,992
                                                 -----------------------       
                                                  10,517,721   3,872,578
                                                 -----------------------
Income (loss) before interest                       (371,280)     34,855
Interest expense                                     (32,291)     (4,346)
Interest income                                       49,145     261,578
                                                 -----------------------

Net income(loss)                                    (354,426)     292,087
Preferred stock divided accumulated                 (597,577)          -
                                                 -----------------------
Net income (loss) attributable to
     common shareholders                         $  (952,003) $  292,087
                                                 =======================

Net income (loss) attributable to common and 
     common equivalent  share:
          Primary                                $     (0.13) $     0.04
                                                 =======================

          Fully diluted                          $     (0.13) $     0.04
                                                 =======================

Average number of common and common
     equivalent shares used in calculation:
          Primary                                   7,330,246  7,250,672
                                                 =======================
    
          Fully diluted                             7,330,246  7,337,226
                                                 =======================
SEE ACCOMPANYING NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.
</TABLE>


<TABLE>
                             BAB Holdings, Inc.

              Condensed Consolidated Statements of Cash Flows

                                (Unaudited)

                                                    NINE MONTHS ENDED
                                                  AUGUST 31,   AUGUST 31,
                                                     1997         1996
                                                  -----------------------
<S>                                               <C>          <C>
OPERATING ACTIVITIES
Net cash provided(used)by operating activities    $ (500,684)  $   88,137

INVESTING ACTIVITIES
Business acquisitions                               (650,531)  (2,103,008)
Purchases of property, plant and equipment        (2,897,038)    (955,181)
Loans to franchisees                                       -     (578,902)
Other                                               (279,133)    (247,439)
                                                  -----------------------
Net cash used for investing activities            (3,826,702)  (3,884,530)

FINANCING ACTIVITIES
Proceeds from issuance of common stock                     -    1,020,000
Proceeds from issuance of preferred stock          2,192,750            -
Borrowings under line of credit                    1,420,975            -
Repayment of long-term debt                         (362,152)           -
Payment of preferred stock issuance costs           (227,274)           -
Other                                                      -     (171,787)
                                                   ----------------------
Net cash provided by financing activities           3,024,299     848,213
                                                   ----------------------       
Net decrease in cash and cash equivalents          (1,303,087) (2,948,180)
Cash and cash equivalents at beginning of period    2,163,293   7,679,009
                                                   ----------------------

Cash and cash equivalents at end of period         $  860,206  $4,730,829
                                                   ======================

SEE ACCOMPANYING NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.

</TABLE>

                          BAB Holdings, Inc.

     Notes to Unaudited Condensed Consolidated Financial Statements


1.   Basis of Presentation

The accompanying unaudited condensed consolidated financial 
statements represent the financial activity of BAB Holdings, Inc. 
(the "Company" or "Holdings"), an Illinois corporation 
incorporated on November 25, 1992, and its four wholly-owned 
subsidiaries, BAB Operations, Inc. ("Operations"), BAB Systems, 
Inc. ("Systems"), Brewster's Franchise Corporation ("BFC") and My 
Favorite Muffin Too, Inc. ("MFM"). Systems was incorporated on 
December 2, 1992, and was primarily established to franchise "Big 
Apple Bagels" specialty bagel retail stores. Operations was 
formed on August 30, 1995, primarily to operate Company-owned 
stores, including one which currently serves as the franchise 
training facility. BFC was established on February 15,1996, to 
franchise "Brewster's Coffee" concept retail coffee stores.  MFM 
operates and franchises "My Favorite Muffin" specialty muffin 
retail stores and was acquired on May 13, 1997.  

The accompanying condensed consolidated financial statements are 
unaudited.  These financial statements have been prepared in 
accordance with the rules and regulations of the Securities and 
Exchange Commission.  Certain information and footnote 
disclosures normally included in financial statement prepared in 
accordance with generally accepted accounting principles have 
been condensed or omitted pursuant to such rules and regulations.  
In the opinion of the Company's management, the condensed 
consolidated financial statements for the unaudited interim 
periods presented include all adjustments necessary to fairly 
present the results of such interim periods and the financial 
position as of the end of said period.  These adjustments were of 
a normal recurring nature and did not have a material impact on 
the financial statements presented.   

2.   Stores Open and Under Development

Stores which have been opened and unopened stores for which an 
agreement has been executed and franchise or area development 
fees collected at August 31, 1997 are as follows:

Stores opened:
           Company-owned                            36
           Franchisee-owned                        180
           Licensed                                 40
                                                  ____
                                                   256

Unopened franchised stores for which an agreement 
        has been sold:
           Franchise agreement                      29
           Area development agreement               34
                                                  ____
                                                    63
                                                  ____
           Total                                   319
                                                  ====


3.    Acquisitions and Dispositions

In January 1997, the Company completed the acquisitions of Just 
Bagels, Inc. ("JBI"), and affiliate, franchisees of the Company, 
operating a total of four stores in southern California. The 
total purchase price paid was $770,000 including $120,000 related 
to a noncompetition agreement with the former owners of JBI and 
was paid in part through the forgiveness of notes receivable from 
JBI of approximately $455,000.

In February 1997, the Company purchased the 50% interest held by 
its joint venture partner in Downtown Bagels, a franchise Big 
Apple Bagels satellite unit, for $20,000. The unit, and certain 
other assets, were sold by the Company to a franchisee for 
$60,000 consisting of a note receivable from the purchasers of 
$55,000 and cash of $5,000. The note receivable bears interest at 
prime plus one percent, and is payable monthly over a seven-year 
period.  Also in February 1997, the Company sold its Park Ridge, 
Illinois Company-operated unit to a franchisee for $233,000. In 
payment, the Company received a note receivable for $183,000 from 
the purchasers, bearing interest at 9%, payable monthly over a 
seven-year period, and cash of $50,000.  The Company recognized 
$156,400 in gains from the sale of these units to franchisees. 

In April and May 1997, the Company completed the acquisitions of 
two stores from Heartland Bagels, Inc. ("Heartland"), franchisees 
of the Company.  In April the Buffalo Grove, Illinois store was 
purchased for $170,000,  through the issuance of 25,611 shares of 
restricted Company common stock, and the payment of approximately 
$78,000 in outstanding liabilities of Heartland.  In May the 
Berwyn, Illinois store was purchased for approximately $140,000, 
consisting of $111,000 paid to a bank in satisfaction of an 
outstanding bank loan of Heartland, and $29,000 paid to creditors 
of Heartland for outstanding liabilities. 

On May 13, 1997 the Company acquired MFM.  MFM franchises and 
operates muffin and bagel specialty retail stores concentrated 
primarily in the Eastern United States and Florida, and had 60 
franchise and 5 company-operated units in operation at to point 
of the acquisition.  The acquisition was completed by exchanging 
150 shares of MFM stock, for 432,608 shares of the Company's 
common stock, restricted as to transfer until January 1, 1999, 
and $260,000 in cash.  In addition to current liabilities, the 
Company has assumed approximately $350,000 of MFM's existing bank 
debt and converted it to borrowings under the Company's credit 
facility. Total revenue of MFM was $2.7 million for the year 
ended December 31, 1996.

In August 1997 the Company sold the Buffalo Grove, Illinois unit 
acquired from Heartland to a franchisee for $231,000 consisting 
of two notes receivable from the purchasers, $43,000 due October 
1997, and $188,000 due in monthly payments through August 2004, 
with interest at 8.5%.  

During 1996 the Company completed several acquisitions.  On May 
1, 1996, the Company acquired certain assets of Bagels Unlimited, 
Inc., a franchisee of the Company which operated five Big Apple 
Bagels stores in southeastern Wisconsin, for a purchase price, 
including acquisition costs, of approximately $1,428,000.  On May 
21, 1996, the Company acquired certain assets and contract rights 
of Strathmore Bagels Franchise Corporation ("Strathmore") for a 
purchase price including acquisition costs of approximately 
$1,740,000, plus additional consideration based on future 
openings of units operated by Host Marriott Services Corporation 
("Host Marriott").  On October 7, 1996, the Company acquired 
certain assets of Danville Bagels, Inc. ("Danville"), a 
franchisee of the Company operating two Big Apple Bagels stores 
in northern California, for a purchase price of approximately 
$603,000.  The acquired stores are currently operated as Company-
owned Big Apple Bagels units. 

4.   Preferred Stock - Series A Convertible Preferred Stock

In April 1997 the Company completed the sale of 87,710 shares of 
$25.00 Series A Convertible Preferred Stock (the "Preferred 
Stock") in a private placement to qualified investors. The 
Preferred Stock carries an 8% annual dividend payable in cash or, 
at the option of the Company, in shares of Holdings common stock 
("Common Stock") at the conversion rate inherent in the 
convertibility feature of the security described below.

The principal terms of the Preferred Shares are as follows:

DIVIDENDS.  From and after the date of issuance until the 
Expiration Date (defined below), the holders of the 
Preferred Shares are entitled to an annual dividend prior to 
the payment of any cash dividends on the Common Stock, equal 
to eight percent (8%) of $25.00 (the "Original Purchase 
Price"), or $2.00 per share; provided that during a 
Conversion Suspension Period (defined below), dividends will 
accrue at the rate of 15% per annum, or $3.75 per share.  
Such dividends are payable only when the Preferred Shares 
are converted to shares of Common Stock.  Payment may be in 
cash or, at the option of the Company, in shares of Common 
Stock at the Conversion Rate (as defined below).

LIQUIDATION, DISSOLUTION OR WINDING UP.  The holders of the 
Preferred Shares are entitled to be paid an amount per share 
equal to the Original Purchase Price of $25.00, plus accrued 
dividends, out of the assets of the Company available for 
distribution to its shareholders before any payment is made 
to the holders of Common Stock.  After the payment of all 
preferential amounts, the holders of the Preferred Shares 
are not entitled to share in or receive any remaining assets 
or funds available for distribution to shareholders.

VOTING.  The holders of the Preferred Shares have no rights 
to vote, except as may be required by law.

OPTIONAL CONVERSION.  The holders of the Preferred Shares 
may convert such Preferred Shares to shares of Common Stock 
on or after August 1, 1997 (the "Initial Conversion Date") 
until the close of business on July 31, 1999 (the 
"Expiration Date"), subject to extension by a number of days 
equal to the number of trading days in any Conversion 
Suspension Period (defined below) during the period prior to 
the Expiration Date.  Each Preferred Share is convertible 
into such number of fully paid and nonassessable shares of 
Common Stock as is determined by dividing the Original 
Purchase Price by the lesser of $5.64 or 85% of the average 
closing bid price of the Common Stock for the 30 trading 
days immediately preceding the Conversion Date (as so 
determined, the "Conversion Rate"). 

CONVERSION SUSPENSION.  A Conversion Suspension Period takes 
effect if, at any time on or after the later of 
(i) September 15, 1997, or (ii) the date which is 30 trading 
days following the date a registration statement for the 
conversion Common Stock is declared effective by the 
Securities and Exchange Commission, the closing bid price of 
the Common Stock is less than $2.325 for 30 consecutive 
trading days.  The Conversion Suspension Period continues 
until the first trading day thereafter that the closing bid 
price for the Common Stock has exceeded $2.325 for 30 
consecutive trading days; provided, however, that a 
Conversion Suspension Period shall not continue for more 
than sixty (60) days in any period of 365 days.  The Company 
is not required to recognize or accept any conversion of 
Preferred Shares during a Conversion Suspension Period.  
During any Conversion Suspension Period, the Company, at its 
option, may redeem any or all of the Preferred Shares by 
payment to the holders of $28.75 per share, plus all accrued 
and unpaid dividends.


5.   Preferred Stock Dividend Accumulated

Preferred dividends in the amount of $375,000 accumulated during 
the period, which included $194,000 attributable to the 15% 
discount available to holders of the Preferred Stock in acquiring 
Common Stock upon ultimate conversion.  Such discounts are 
recognized as dividends under generally accepted accounting 
principles.   The total discount which was treated as a dividend 
was recognized over the minimum period from issuance to the first 
date of convertibility which was August 1, 1997.  During second 
quarter 1997 the Company previously recorded preferred dividends 
of $193,000 related to this discount.  As fully recognized at 
August 31, 1997, no additional preferred dividends will 
accumulate related to this conversion discount.  The Company was 
additionally obligated to issue warrants to purchase two shares 
of Common Stock for each share of Preferred Stock on August 1, 
1997.  The value of these two-year warrants was additionally 
recorded as a preferred stock dividend accumulated of $138,000.  

The preferred dividend accumulated which is attributable to the 
conversion discount is a non-cash entry which had no impact on 
operating income or total equity of the Company.    Upon issuance 
of the Preferred Stock, the total of $387,000 representing the 
conversion discount was recorded as additional paid-in capital.  
As the dividend was accumulated during the period prior to 
convertibility, the dividend was recorded as a reduction in 
retained earnings and an increase in the preferred stock carrying 
value.  
   
6.   Line of Credit Agreement

In April 1997, the Company entered a $2 million line of credit 
agreement with a bank expiring in October 1998.  Maximum 
borrowing under the line is limited to a borrowing base of 80% of 
accounts receivable under 90 days and 40% of equipment costs.  
Interest is payable monthly at prime plus one percent (currently 
9.5%), with principal due upon the maturity of the note in 
October 1998.  At August 31, 1997, the Company had approximately 
$1,421,000 outstanding under this agreement, including $330,000 
representing the conversion of remaining bank debt assumed in the 
MFM acquisition noted above, to this credit facility.  




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