BAB HOLDINGS INC
S-3/A, 1998-05-18
CONVENIENCE STORES
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As filed with the Securities and Exchange Commission on May 15,1998

                                         Registration No. 333-51337
                                           

           SECURITIES AND EXCHANGE COMMISSION 
                  Washington, DC 20549 

              Pre-effective Amendment NO. 1
                          to
                       FORM S-3
                REGISTRATION STATEMENT
           Under The Securities Act of 1933 
           --------------------------------
                   BAB Holdings, Inc. 
   (Exact Name of Registrant as Specified in Its Charter) 
   ------------------------------------------------------
         
     Illinois               5416             36-3857339
(State or Other    (Primary Standard        (IRS Employer 
 Jurisdiction of       Industrial        Identification No.)
 Incorporation or     Classification
  Organization)        Code Number)
 
                  8501 West Higgins Road, 
                        Suite 320 
                     Chicago, IL 60631 
       Telephone: (773) 380-6100    Telefax: (773) 380-6183 
    (Address, Including Zip Code, and Telephone Number,
    Including Area Code, of Registrant's Principal Executive 
                          Offices) 

            Michael W. Evans, Chief Executive Officer
                     BAB Holdings, Inc. 
                   8501 West Higgins Road, 
                        Suite 320 
                    Chicago, IL 60631 
       Telephone: (773) 380-6100    Telefax: (773) 380-6183 
  (Name, Address, Including Zip Code, and Telephone Number,
            Including Area Code, of Agent for Service) 

                         Copies to: 
                 Janna R. Severance, Esq. 
                      Moss & Barnett 
                A Professional Association 
                    4800 Norwest Center 
                    90 South 7th Street 
                   Minneapolis, MN 55402 
                 Telephone: (612) 347-0367
                  Telefax: (612) 339-6686 

Approximate Date of Proposed Sale to the Public: As soon as
practicable after the effective date of this Registration Statement. 

     If the only securities being registered on this Form are
being offered pursuant to dividend or interest reinvestment plans,
please check the following box. [ ]

     If any of the securities being registered on this Form 
are to be offered on a delayed or continuous basis pursuant 
to Rule 415 under the Securities Act of 1933, other than securities
offered in connection with dividend or interest reinvestment plans,
check the following box. [X]

     If this Form is filed to register additional securities 
for an offering pursuant to Rule 462(b) under the Securities 
Act, please check the following box and list the Securities 
Act registration statement number of earlier effective 
registration statement for the same offering. [_]__________

     If this Form is a post-effective amendment filed pursuant
to Rule 462(c) under the Securities Act, check the following box
and list the Securities Act registration statement number of the
earlier effective registration statement for the same
offering.  [_]__________

     If delivery of the prospectus is expected to be made 
pursuant to Rule 434, please check the following box.[_]

     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION 
STATEMENT ON SUCH DATE OR DATES AS MAY BE NECESSARY TO DELAY 
ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE A FURTHER 
AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION 
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE 
WITH SECTION 8(A) OF THE SECURITIES ACT OF 1933, OR UNTIL 
THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON SUCH 
DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 
8(A), MAY DETERMINE.
- --------------------------------------------------------------


     ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
     + INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR     +
     + AMENDMENT.  A REGISTRATION STATEMENT RELATING TO THESE       +
     + SECURITIES HAS BEEN FILED WITH THE SECURITIES AND EXCHANGE   +
     + COMMISSION.  THESE SECURITIES MAY NOT BE SOLD NOR MAY OFFERS +
     + TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION        +
     + STATEMENT BECOMES EFFECTIVE.  THIS PROSPECTUS SHALL NOT      +
     + CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER  +
     + TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN    +
     + ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE +
     + UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE    +
     +  SECURITIES LAWS OF ANY SUCH STATE.                          +
     ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++


            SUBJECT TO COMPLETION, DATED MAY 15, 1998

                             PROSPECTUS

                             3,693,734
                          BAB Holdings, Inc. 
                            Common Stock 

This Prospectus relates to the offering of up to 3,693,734 shares of 
Common Stock of BAB Holdings, Inc. (the "Company") for the account of certain 
shareholders of the Company (collectively the "Selling Shareholders"), 
comprising 2,223,419 shares issuable from time to time pursuant to the terms 
of the Company's outstanding Series A Convertible Preferred Stock (the 
"Preferred Stock"), 450,000 shares issuable under an option agreement, 4,500 
shares issuable upon exercise of an outstanding warrant, and 1,015,815 shares 
which are currently outstanding.  See "Selling Shareholders."  The Selling 
Shareholders have acquired, or will acquire the Common Stock from the Company 
in transactions exempt from registration under the Securities Act of 1933 (the 
"Act") and such shares are offered for resale to the public pursuant to this 
Prospectus and the registration statement of which this Prospectus is a part.  
The Company will not receive any proceeds from the sale of such shares by the 
Selling Shareholders.  

The Selling Shareholders have advised the Company that all or a portion 
of the shares may be sold from time to time by the Selling Shareholders, or by 
pledgees, donees, tranferees, or other successors in interest.  Such sales may 
be made in the over-the-counter market or otherwise at prices and at terms 
then prevailing or at prices related to the then-current market price or in 
negotiated transactions.  The shares may be sold directly by the Selling 
Shareholders to or through brokers or dealers by one or more of the following:  
(a) ordinary brokerage or marketmaking transactions in which the broker or 
dealer solicits purchasers;  (b) a block trade in which the broker or dealer 
so engaged will attempt to sell the shares as agent but may position and 
resell a portion of the block as principal to facilitate the transaction; and 
(c) purchase by a broker or dealer as principal and resale by such broker or 
dealer for its account pursuant to this Prospectus.  In effecting sales, the 
Selling Shareholders or brokers or dealers engaged by the Selling Shareholders 
may arrange for other brokers or dealers to participate.  Brokers or dealers 
will receive commissions or discounts from the Selling Shareholders or the 
Company in amounts to be negotiated immediately prior to the sale.  The 
Selling Shareholders and such brokers and dealers and any other participating 
brokers and dealers may be deemed to be "underwriters" within the meaning of 
the Securities Act of 1933 (the "Act") in connection with such sales.  In 
addition, any securities covered by this Prospectus that qualify for sale 
pursuant to Rule 144 under the Act may be sold under Rule 144 rather than 
pursuant to this Prospectus.  See "Plan of Distribution."  

Pursuant to Rule 429 under the Securities Act of 1933, as amended, (the 
"Act"), this Prospectus amends the Prospectuses of the Company dated August 6, 
1997, and August 27, 1997 (which incorporates by reference the information 
contained in the Prospectus of the Company dated August 6, 1997), and the 
Supplement to such Prospectuses dated October 17, 1997 to increase the number 
of shares offered by the Selling Shareholders as a result of operation of the
anti-dilution provisions of the Series A Convertible Stock held by certain of
the Selling Shareholders, to reflect the sale of shares by some Selling Share-
holders (thus removing such shares from this offering), and to provide more 
current financial and other information concerning the Company.

The Company's Common Stock is currently quoted on The Nasdaq Stock Market's 
Small-Cap Market ("Nasdaq") under the symbol "BAGL." On May 12, 1998, the 
last reported sale price of the Common Stock, as reported by Nasdaq, was
$1.31 per Share. 

See "Risk Factors" beginning on page 6 for discussion of certain factors 
that should be considered by prospective purchasers of the shares offered 
hereby. 

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND 
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE COMMISSION 
OR ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF 
THIS PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.


The date of this Prospectus is ___________, 1998.


NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY 
REPRESENTATION OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS IN CONNECTION 
WITH THE OFFERING DESCRIBED HEREIN AND, IF GIVEN OR MADE, SUCH INFORMATION OR 
REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE 
COMPANY. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFERING IN ANY JURISDICTION 
TO ANY PERSON TO WHOM SUCH OFFER WOULD BE UNLAWFUL OR AN OFFERING OF ANY 
SECURITIES OTHER THAN THE REGISTERED SECURITIES TO WHICH IT RELATES. NEITHER 
THE DELIVERY OF THIS PROSPECTUS NOR ANY OFFER OR SALE MADE HEREUNDER AT ANY 
TIME SHALL IMPLY THAT THE INFORMATION PROVIDED HEREIN IS CORRECT AS OF ANY 
TIME SUBSEQUENT TO ITS DATE.


AVAILABLE INFORMATION

The Company is subject to the informational requirements of the 
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in 
accordance therewith files reports and other information with the Securities 
and Exchange Commission (the "Commission") relating to its business, financial 
position, results of operations and other matters. Such reports and other 
information can be inspected and copied at the Public Reference Section of the 
Commission at Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549, 
and its Regional Offices located at Northwestern Atrium Center, 500 West 
Madison Street, Suite 1400, Chicago, Illinois 60661 and 7 World Trade Center, 
13th Floor, New York, New York 10048.   Copies of such material also can be 
obtained from the Public Reference Section of the Commission at 450 Fifth 
Street, N.W., Washington, D.C. 20549, [Telephone 1-800-SEC-0330] at prescribed 
rates.  The Commission also maintains a Web site that contains reports, proxy 
and information statements and other materials that are filed through the 
Commission's Electronic Data Gathering, Analysis and Retrieval system.  This 
Web site can be accessed at http://www.sec.gov.

The Company has filed with the Commission in Washington D.C.,  a 
Registration Statement on Form S-3 under the Act with respect to the 
securities offered hereby.  As permitted by the rules and regulations, this 
Prospectus omits certain information contained in the Registration Statement.  
In addition, pursuant to Rule 429 under the Act, this Prospectus, which is 
contained in such Form S-3 Registration Statement, amends the prospectuses 
contained in the Company's registration statements on Form SB-2, Commission 
File No.'s 333-29465 and 333-34425.  For further information with respect to 
the Company and securities offered hereby, reference is hereby made to the 
Registration Statements and the exhibits and schedules thereto.  Statements 
made in this Prospectus as to the contents of any contract or other document 
are not necessarily complete, and in each instance reference is made to such 
contract or other document as filed as an exhibit to any such Registration 
Statement, each such statement being qualified in all respects by such 
reference.  The Registration Statements, including the exhibits and schedules 
thereto, may be inspected at the public reference facilities maintained by the 
Commission at 450 Fifth Street, N.W., Washington, D.C. 20549, and copies of 
all or any part thereof may be obtained from such office upon payment of the 
prescribed fees.


INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

The following documents filed by the Company with the Commission are 
incorporated by reference:

1. The Company's Annual Report on Form 10-KSB for the fiscal year ended 
   November 30, 1997.
2. The Company's Quarterly report on Form 10-QSB for the three months ended 
   February 28, 1998.
3. The description of the Company's Common Stock contained in the registration
   statement on Form 8-A/A under Section 12 of the Securities Exchange Act
   of 1934, dated June 2, 1997.

All documents filed pursuant to Sections 13(a), 13(c), 14 or 15(d) of 
the Exchange Act subsequent to the date of this Prospectus and prior to the 
termination of the offering of the Shares shall be deemed to be incorporated 
by reference in this Prospectus and to be a part hereof from the date of 
filing of such documents. Any statement contained in a document incorporated 
or deemed to be incorporated by reference herein shall be deemed to be 
modified or superseded for purposes of this Prospectus to the extent that a 
statement contained herein or in any other subsequently filed document which 
also is or is deemed to be incorporated by reference herein modifies or 
supersedes such statement. Any such statement so modified or superseded shall 
not be deemed, except as so modified or superseded, to constitute a part of 
this Prospectus. 

Copies of any and all documents that have been incorporated by reference 
herein, other than exhibits to such documents, may be obtained upon written or 
oral request without charge from the Company's Corporate Secretary, BAB 
Holdings, Inc., 8501 W. Higgins Road, Chicago, Illinois 60631, telephone 
number (773) 380-6100.  Please specify the information desired when making 
such request.  Such information is also available from the Commission.  See 
also "AVAILABLE INFORMATION."


                            PROSPECTUS SUMMARY 

The Company 

BAB Holdings, Inc. (the "Company") operates, franchises and licenses bagel, 
muffin and coffee concept retail units under the Big Apple Bagels, My Favorite
Muffin and Brewster's Coffee tradenames and on February 28, 1998 had 265
units in operation in 30 states and two Canadian provinces.  The Copany 
additionally derives income from the sale of its trademark bagels, muffins
and coffees through nontraditional channels of distribution including under 
licensing agreements with Host Marriott Services Corporation,  Mrs. Fields 
Cookies, Choice Picks Food Courts, and through direct home delivery of 
specialty muffin gift baskets and coffee.   

The Big Apple Bagels brand franchise and Company-owned stores feature 
daily baked "from scratch" bagels, flavored cream cheeses, premium coffees, 
gourmet bagel sandwiches and other related products.  Licensed Big Apple 
Bagels units under Host Marriott, and future units under Choice Picks Food 
Courts, serve the Company's par-baked frozen bagel products, freshly baked 
daily, and related products.  The My Favorite Muffin brand consists of units 
operating as "My Favorite Muffin" featuring a large variety of freshly baked 
muffins and bagels, cream cheeses, coffees and related products, and units 
operating as "My Favorite Muffin and Bagel Cafes" featuring these products as 
well as a variety of specialty bagel sandwiches and related products.  The 
Company's Brewster's Coffee units are specialty coffee shops featuring a 
variety of premium arabica bean coffees--freshly brewed or in bulk--and 
related products.  Big Apple Bagels units are concentrated in the Midwest and 
Western United States while My Favorite Muffin units are clustered in the 
Middle Atlantic States and Florida.  Brewster's Coffee Shops are currently 
located in two states--Illinois and Ohio.    

The Company has grown significantly since its initial public offering in 
November 1995 through growth in franchise units, Company-store development, 
acquisitions and the development of alternative distribution channels for its 
branded products.  The Company intends on continuing its expansion through 
these means in the future.  With the acquisition of My Favorite Muffin Too, 
Inc. ("MFM" or "My Favorite Muffin") on May 13, 1997, the Company immediately 
added 60 franchise and five Company-operated units and expects to leverage on 
the synergy of distributing muffin products in existing Big Apple Bagels units 
and, alternatively, bagel products and Brewster's Coffee in existing My 
Favorite Muffin units. 

"Big Apple Bagels", "Brewster's Coffee", and "My Favorite Muffin" and logos 
are registered marks of the Company.

The Company was incorporated under the laws of the State of Illinois on 
November 25, 1992.  Its corporate office is located at 8501 West Higgins Road, 
Suite 320, Chicago, Illinois 60631, and its telephone number is (773) 380-
6100.  Unless otherwise indicated, the term "Company" as used herein refers to 
BAB Holdings, Inc., its subsidiaries and subsidiaries of its subsidiaries.


Special Note Regarding Forward-Looking Statements

Certain statements contained in this Prospectus, including statements 
regarding the development of the Company's business, the markets for the 
Company's products, anticipated capital expenditures, and the effects of 
completed and proposed acquisitions, and other statements contained herein 
regarding matters that are not historical facts, are forward-looking 
statements (as such term is defined in the Private Securities Litigation 
Reform Act of 1995). Because such statements include risks and uncertainties, 
actual results may differ materially from those expressed or implied by such 
forward-looking statements, which reflect management's analysis only as of the 
date hereof. The Company undertakes no obligation to publicly release the 
results of any revision to these forward-looking statements which may be made 
to reflect events or circumstances after the date hereof or to reflect the 
occurrence of unanticipated events.


                              THE OFFERING

Common Stock Offered...................Up to 3,693,734 shares of which 
                                       2,223,419 are issuable from time 
                                       to time pursuant to the terms of 
                                       the Company's outstanding Series A 
                                       Convertible Preferred Stock, 
                                       450,000 are issuable under an 
                                       option agreement, 4,500 are 
                                       issuable upon exercise of an 
                                       outstanding warrant, and 1,015,815
                                       are currently outstanding.  See 
                                       "Selling Shareholders" and 
                                       "Description of Securities." 
                                       
Common Stock to be Outstanding
After this Offering....................10,771,487 shares(1)

Use of Proceeds........................The Company will not receive any 
                                       of the proceeds from the sale of 
                                       the Shares by the Selling 
                                       Shareholders. 

Nasdaq symbol..........................BAGL


(1) Does not include (i) 570,000 shares of Common Stock reserved for 
    issuance under the Company's 1995 Long-Term Incentive and Stock Option 
    Plan (the ``Incentive Plan''); (ii) 30,000 shares of Common Stock 
    reserved for issuance under the Company's 1995 Outside Directors Stock 
    Option Plan (the ``Directors Plan''); (iii) 250,500 shares of Common 
    Stock issuable upon exercise of a warrant issued to the underwriter of 
    the Company's initial public offering; (iv) 206,000 shares of Common 
    Stock issuable upon exercise of options issued in connection with 
    acquisitions; (v) 2,000 shares of Common Stock issuable upon exercise of 
    an option issued to an independent developer; (vi) 13,315 shares 
    issuable upon exercise of a warrant issued to the placement agent for 
    the Preferred Stock; or (vii) up to 175,420 shares of Common Stock 
    issuable upon exercise of warrants issued in connection with the 
    Company's Series A Preferred Stock. See "RISK FACTORS - Recent 
    Acquisitions" and "DESCRIPTION OF SECURITIES." 


                                 RISK FACTORS 

An investment in the Shares offered hereby is speculative and involves a 
high degree of risk.  Prior to making an investment decision, prospective 
investors should carefully consider each of the following risk factors, 
together with the other information set forth elsewhere in this Prospectus, 
including the financial statements and notes thereto incorporated by reference 
to this Prospective. 


Limited Operating History 

The Company was formed in November 1992.  As of February 28. 1998, the 
Company had 27 Company-owned stores and 238 franchised and licensed stores in 
operation.  The Company has grown from only 2 Company-owned and 59 franchise 
units at the time of its initial public offering in November 1995 primarily 
through acquisitions.  Consequently, the Company's operating results achieved 
to date may not be indicative of the results that may be achieved in the 
future by the Company. 


Operating Losses 

The Company reported an operating loss of $105,000 for the three months 
ended February 28, 1998 and $3,406,000 and $621,000 for the years ended 
November 30, 1997 and 1996, respectively.  While the Company believes that the 
level of its franchising and licensing operations and number of Company-owned 
stores will generate revenues sufficient to exceed the expenses necessary to 
support such operations, given its historical losses, there can be no 
assurance that the Company will operate profitably in the future. 


Recent Acquisitions 

The Company's strategic plan has included growth through business 
acquisitions.  Since the beginning of fiscal 1996, the Company has completed 
the acquisitions of Brewster's Coffee ("Brewster's"), Strathmore Bagels 
Franchise Corp. ("Strathmore"), Bagels Unlimited, Inc.("BUI"), Danville 
Bagels, Inc. ("Danville"), Just Bagels, Inc. ("JBI") and MFM. No assurance can 
be given that these or other acquisitions will be profitable or that the 
Company will successfully integrate, convert, or operate any acquired 
businesses.

As a result of acquisitions, the Company has grown significantly in 
size, has expanded the geographic area in which it operates and has added 
product lines and distribution channels.  Any acquisition involves inherent 
uncertainties, such as the effect on the acquired businesses of integration 
into a larger organization and the availability of management resources to 
oversee the operations of the acquired business.  The Company's ability to 
integrate the operations of acquired businesses is essential to its future 
success.  There can be no assurance as to the Company's ability to integrate 
new businesses nor as to its success in managing the significantly larger 
operations resulting therefrom.  Additionally, amortization of intangible 
assets recorded as a result of the acquisitions will have a significant impact 
on future operating results.  During 1997 and 1998, the Company closed the 
stores acquired from JBI (see Note 4 to the unaudited interim financial 
statements incorporated herein.)
 

Recoverability of Intangible Assets

The Company has recorded significant intangible assets in connection 
with certain acquisitions.  Applicable accounting standards require the 
Company to review long-lived assets (such as goodwill and other identifiable 
intangible assets) to be held and used by the Company for impairment whenever 
events or changes in circumstances indicate that the carrying values of those 
assets may not be recoverable.  In the fourth quarter 1997, the Company 
recorded a provision for impairment and store closures totaling $1,837,000.  
Of this amount, approximately $323,000 related to goodwill and other 
intangible assets related to acquired stores which have been closed  (see Note 
4 to the unaudited interim financial statements incorporated herein.)  While 
management believes goodwill and other identifiable intangible assets recorded 
as of February 28, 1998 to be fairly stated, there is no assurance that an 
additional charge to write down assets will not be required in the future.  
Any such charge could have a material effect on the Company's financial 
results.


Rapid Growth 

The Company has grown significantly during the past year, both internally
and through acquisitions, and expects to continue its growth in franchising 
and licensed product distribution to continue in the future.  The opening 
and success of franchise Big Apple Bagels, Brewster's Coffee and My 
Favorite Muffin stores will depend on various factors, including customer 
acceptance of these concepts in new markets, the availability of suitable 
sites, the negotiation of acceptable lease or purchase terms for new 
locations, permit and regulatory compliance, the ability to meet construction 
schedules, the financial and other capabilities of the Company and its 
franchisees,  the ability of the Company to successfully manage this 
anticipated expansion and to hire and train personnel, and general economic 
and business conditions.  Not all of the foregoing factors are within the 
control of the Company. 

The Company will continue to require the implementation of enhanced 
operational and financial systems and additional management, operational, and 
financial resources.  Failure to implement these systems and add these 
resources could have a material adverse effect on the Company's results of 
operations and financial condition.  There can be no assurance that the 
Company will be able to manage its expanding operations effectively or that it 
will be able to maintain or accelerate its growth. 


Terms of Credit Facility and Availability of Capital 

In April 1997, the Company entered into a secured $2 million line of 
credit facility with a bank which expires December 31, 1998.  The line is 
secured by substantially all of the assets of the Company and requires, among 
other things, that the Company maintain minimum net worth of $8 million and a 
compensating cash balance of $250,000.  In February 1998, the Company fell 
below the compensating cash balance requirement and obtained a waiver from the 
bank to lower the requirement to $150,000 for 60 days which expired on April 
25, 1998.  While the Company is currently in compliance of the $250,000 
compensating cash balance requirement, there can be no assurance that the 
Company will remain within compliance.  Additionally, at February 28, 1998, 
the Company had borrowed $1,995,000 on the line of credit and the balance is 
classified as a current liability.  The Company is currently in the process of 
renewing the line of credit with the bank and transferring a portion of the 
borrowings to a secured line of credit.  There can be no assurance that the 
Company will be able to refinance the borrowings on terms favorable to the 
Company.  See  Note 6 of the unaudited interim financial statements 
incorporated herein. 

Although the Company believes that its cash flows from current operations 
and current financing arrangements will provide sufficient working capital 
to enable the Company to meet operating requirements and compensating cash
balance requirements for the foreseeable future, there can be no assurance
that no additional financing will be required, that the Company will be
able to obtain any required additional financing that may be required, or 
that such financing, if obtained, will be on terms favorable or acceptable to 
the Company.  Any future equity financing may result in dilution to holders of 
the Common Stock and any future debt financing may reduce earnings.  If the 
Company is unable to secure additional financing when needed, or at all, it 
could be required to significantly reduce the scope of its existing 
operations, or even to discontinue operations. 


Dependence on Franchisees 

The Company has historically received a significant portion of its 
revenues from initial franchise fees and continuing royalty payments from 
franchisees.  Although the Company uses established criteria to evaluate 
franchisees, there can be no assurance that franchisees will have the business 
ability or access to financial resources necessary to successfully develop or 
operate stores in a manner consistent with the Company's concepts and 
standards.  Additionally, no assurance can be given that desirable locations 
and acceptable leases can be obtained by franchisees.  Should the Company's 
franchisees encounter business or operational difficulties, the Company's 
revenues will be adversely affected.  The poor performance of any franchisee 
may also negatively impact the Company's ability to sell new franchises.  
Consequently, at present, the Company's financial prospects are substantially 
related to the success of the franchise stores, over which the Company has 
limited control.  There can be no assurance that the Company will be able to 
successfully attract new franchisees or that the Company's franchisees will be 
able to successfully develop and operate stores. 

Although the Company monitors franchisees' compliance with ongoing 
obligations on the basis of weekly revenue, and the Company's standard 
franchise agreement also grants the Company the right to audit the books and 
records of franchisees at any time, no assurance can be given that all 
franchisees will operate their stores in accordance with the Company's 
operating guidelines and in compliance with all material provisions of the 
franchise agreement, and the failure of franchisees to so operate their stores 
could have a material adverse impact on the Company's business.  The franchise 
agreement gives the Company the choice of seeking legal remedies, which could 
be time-consuming and expensive, and terminating the franchisee, which would 
diminish the Company's revenue until such time, if ever, as a new franchisee 
replaces the terminated franchisee. 


Competition 

The food service industry, in general, and the fast food/take-out sector 
in particular, are highly competitive, and competition is likely to increase.  
The Company believes that specialty bagel, muffin and coffee retail businesses 
are growing rapidly and are likely to become increasingly competitive.  The 
Company competes against well-established food service companies with greater 
product and name recognition and with larger financial, marketing, and 
distribution capabilities than those of the Company, as well as innumerable 
local food service establishments that offer products competitive with those 
offered by the Company.  The Company's principal competitors include 
Bruegger's Bagel Bakery ("Bruegger's"), Chesapeake Bagel Bakery ("Chesapeake") 
and Einstein/Noah Bagel Corp. ("Einstein").  In addition, other fast-food 
service providers, such as Dunkin' Donuts, have recently added bagels to their 
product offerings.  Any increase in the number of food service establishments 
in areas where the Company's or its franchisees' sites are located could have 
a material adverse effect on the Company's sales and revenues.  The Company 
competes for qualified franchisees with a wide variety of investment 
opportunities both in the food service business and in other industries.  
Investment opportunities in the bagel store business include competing 
franchises offered by Bruegger's and Chesapeake as well as operators of 
individual stores and multi-store chains. 


Food Service Industry 

Food service businesses are often affected by changes in consumer 
tastes, national, regional, and local economic conditions, demographic trends, 
traffic patterns, and the type, number, and location of competing restaurants.  
Multi-unit food service chains, such as the Company's, can also be 
substantially adversely affected by publicity resulting from problems with 
food quality, illness, injury, or other health concerns or operating issues 
stemming from one store or a limited number of stores.  Such businesses are 
also subject to the risk that shortages or interruptions in supply caused by 
adverse weather or other conditions could negatively affect the availability, 
quality, and cost of ingredients and other food products.  In addition, 
factors such as inflation, increased food and labor costs, regional weather 
conditions, availability and cost of suitable sites and the availability of 
experienced management and hourly employees may also adversely affect the food 
service industry in general and the Company's results of operations and 
financial condition in particular.  


Government Regulation 

The Company is subject to the Trade Regulation Rule of the Federal Trade 
Commission (the "FTC") entitled ``Disclosure Requirements and Prohibitions 
Concerning Franchising and Business Opportunity Ventures'' (the "FTC Franchise 
Rule") and state and local laws and regulations that govern the offer, sale 
and termination of franchises and the refusal to renew franchises.  Continued 
compliance with this broad federal, state and local regulatory network is 
essential and costly, and the failure to comply with such regulations may have 
a material adverse effect on the Company and its franchisees.  Violations of 
franchising laws and/or state laws and regulations regulating substantive 
aspects of doing business in a particular state could limit the Company's 
ability to sell franchises or subject the Company and its affiliates to 
rescission offers, monetary damages, penalties, imprisonment and/or injunctive 
proceedings.  In addition, under court decisions in certain states, absolute 
vicarious liability may be imposed upon franchisors based upon claims made 
against franchisees.  Even if the Company is able to obtain insurance coverage 
for such claims, there can be no assurance that such insurance will be 
sufficient to cover potential claims against the Company. 


Dependence on Personnel 

The Company's ability to develop and market its products and to achieve 
and maintain a competitive market position depends, in large part, on its 
ability to attract and retain qualified food marketing personnel and 
franchisees. Competition for such personnel is intense, and there can be no 
assurance that the Company will be able to attract and retain such personnel.  
In November 1997, the Chief Financial Officer resigned from the Company.  The 
Company is in the process of hiring a qualified replacement.


Trademarks/Service Marks 

The trademarks and service marks used by the Company contain common 
descriptive English words and thus may be subject to challenge by users of 
these words, alone or in combination with other words, to describe other 
services or products.  Some persons or entities may have prior rights to those 
names or marks in their respective localities.  Accordingly, there is no 
assurance that such marks are available in all locations.  Any challenge, if 
successful, in whole or in part, could restrict the Company's use of the marks 
in areas in which the challenger is found to have used the name prior to the 
Company's use.  Any such restriction could limit the expansion of the 
Company's use of the marks into that region, and the Company and its 
franchisees may be materially and adversely affected. 


Potential Effects of Antitakeover Provisions 

The Company is authorized to issue up to 4,000,000 shares of preferred 
stock, 69,306 shares are issued and outstanding as of May 12, 1998.  The 
remaining authorized preferred stock may be issued in one or more series, the 
terms of which may be determined at the time of issuance by the Board of 
Directors, without further action by shareholders.  The issuance of any 
preferred stock could adversely affect the rights of the holders of Common 
Stock, and specific rights granted to holders of preferred stock could 
restrict the Company's ability to merge with or sell its assets to a third 
party, thereby preserving control of the Company by its then owners.  

Certain provisions of the Illinois Business Corporation Act (the 
"Illinois Act") restrict a publicly-held corporation from engaging in a 
"business combination" with an "interested shareholder" or its affiliates, 
unless the business combination is approved by the Board of Directors or by a 
supermajority vote of the shareholders.  These provisions of the Illinois Act 
could delay and make more difficult a business combination even if the 
business combination could be beneficial to the interests of the Company's 
shareholders. 


Possible Depressive Effect on Price of Common Stock from Future Sales of 
Common Stock

The Shares offered by this Prospectus include an aggregate of 2,677,919
shares of Common Stock which are not currently outstanding, including 
2,223,419 shares which are issuable pursuant to the terms of the Company's 
outstanding Series A Convertible Preferred Stock, 450,000 shares which are 
issuable under an option agreement, and 4,500 shares which are issuable upon 
exercise of an outstanding warrant.  Additionally, 647,235 shares of Common 
Stock are issuable upon exercise of outstanding options and warrants issued in 
various transactions.  Upon issuance, these shares will be freely tradeable.  
Further, the Company intends to file a registration statement covering the 
shares of Common Stock issuable under its Incentive Plan and Directors Plan, 
pursuant to which such shares, when issued, will be freely tradeable, except 
to the extent held by officers and directors who are limited to resale by Rule 
144.  The sale, or availability for sale, of substantial amounts of Common 
Stock in the public market pursuant to the offerings described above could 
materially adversely affect the market price of the Common Stock and could 
impair the Company's ability to raise additional capital through the sale of 
its equity securities or debt financing.  See "The Offering" and "DESCRIPTION 
OF SECURITIES."


Possible Delisting From Nasdaq SmallCap Market

If the Company fails to maintain qualification for its Common Stock to
trade on the Nasdaq SmallCap Market, its Common Stock could be delisted
from Nasdaq.  In such event, trading, if any, in such securities would 
thereafter be conducted in the over-the-counter markets in the so-called "pink 
sheets" or the National Association of Securities Dealer's "Electronic 
Bulletin Board."  Consequently, the liquidity of the Company's securities 
would likely be impaired, not only in the number of shares which could be 
bought and sold, but also through delays in the timing of the transactions, 
reduction in security analysts' and the news media coverage, if any, of the 
Company, and the lower prices for the Company's securities than might 
otherwise prevail.  See also "RISK FACTORS - Penny Stock Regulation."


Penny Stock Regulation

In the event the Company's securities are delisted from the Nasdaq 
SmallCap Market, as described above, the Company's securities could become 
subject to the rules and regulations under the Securities Exchange Act of 1934 
relating to "penny stocks" (the "Penny Stock Rule"), which impose additional 
sales practice requirements on broker-dealers who sell such securities to 
persons other than established customers and certain institutional investors.  
Penny stocks generally are equity securities with a price of less than $5.00 
(other than securities registered on certain national securities exchanges or 
authorized for quotation on the Nasdaq system, provided that current price and 
volume information with respect to transactions in that security is provided 
by the exchange or system).  For transactions covered by the Penny Stock Rule, 
a broker-dealer must, among other things, make a special suitability 
determination for the purchaser and have received the purchaser's written 
consent to the transaction prior to sale.  Consequently, the Penny Stock Rule 
may reduce the level of trading activity in the secondary market for the 
Company's securities, may adversely effect the ability of broker-dealers to 
sell the Company's securities and may adversely affect the ability of 
purchasers in this offering to sell any of the securities acquired hereby in 
the secondary market.


                              USE OF PROCEEDS

The Company will not receive any cash proceeds from the offering and 
sale of any of the shares of the Common Stock  offered hereby.  


                            SELLING SHAREHOLDERS

Set forth below are the names of the Selling Shareholders, the number of 
shares of Common Stock of the Company beneficially owned by each of them at
May 12, 1998, the number of shares offered hereby, and the number of shares 
to be owned if all offered shares are sold.  Shares "beneficially owned" by 
a person include issued and outstanding shares which the person owns or 
controls, plus shares which that person may acquire currently or within the
next 60 days pursuant to existing options, warrants, conversion rights or 
other agreements.

<TABLE>
<CAPTION>
                                           Number of     Shares Owned
                               Number of    Shares      Following Sale 
                                Shares      Offered       of Shares
Name                             Owned       Hereby    Offered Hereby
- -----------------------------  ---------    --------  -----------------
<S>                             <C>          <C>           <C>
Aladdin International, Inc.     1,015,481    882,010       133,471

Cranshire Capital                  24,927     24,927            --

E.P. Opportunity 
   Fund, L.L.C(1)(2)              379,177    378,177            --

Wolfgang and Barbara 
   Garbelmann                      29,249     29,249            --

Dennis Hanish(3)                    4,500      4,500            --

Keyway Investments Limited(2)   1,924,871  1,924,871            --

Strathmore Bagels 
   Franchising, Inc.(5)           450,000    450,000            --
</TABLE>
_____________________________
(1) Includes 79,629 Shares issued pursuant to conversion of a portion of 
    the Preferred Stock owned by the Selling Shareholder.  
(2) The number of shares offered assumes conversion of all Preferred Stock 
    owned by the Selling Shareholder.  Because the conversion price is subject 
    to change in relation to the market price of the Company's Common Stock 
    (see "Description of Securities - Preferred Stock"), the number of Shares 
    actually received upon conversion and, accordingly, the number of Shares 
    to be sold pursuant to this Prospectus may change.
(3) A Selling Shareholder offering Shares issuable upon exercise of warrants 
    to purchase the Company's Common Stock.  See "Description of Securities--
    Outstanding Options and Warrants."
(4) A Selling Shareholder offering Shares issuable upon exercise of an option 
    to purchase the Company's Common Stock.  See "Description of Securities--
    Outstanding Options and Warrants."

		   	
All of the Selling Shareholders, except Aladdin International, Inc.
("Aladdin"), Strathmore and Mr. Hanish, hold Shares issued or are issuable 
pursuant to the conversion features of the Company's Preferred Stock. Aladdin 
currently holds all Common Stock in an amount equal to approximately 12.5% of 
the outstanding Common Stock of the Company. Mr. Hanish is a registered 
representative of the investment banking firm that served as the underwriter 
of the Company's initial public offering and is selling shares of Common Stock 
issuable upon exercise of a portion of the warrant granted to the underwriter 
in connection with such offering.  Other than as noted above, none of these 
Selling Shareholders has had any position, office or other material 
relationship with the Company.
	   	
	
                        DESCRIPTION OF SECURITIES 

General

The Company's authorized capital stock consists of 20,000,000 shares of 
Common Stock, no par value, and 4,000,000 shares of preferred stock, $.01 par 
value, including 120,000 shares which have been designated as Series A 
Convertible Preferred Stock (the "Preferred Stock.") As of the date of this 
Prospectus, there are outstanding 8,093,568 shares of the Company's Common 
Stock and 69,306 shares of Preferred Stock; 32,290 shares of Preferred Stock 
remain authorized but unissued.


Common Stock 

There are no preemptive, subscription, conversion or redemption rights 
pertaining to the Common Stock. The absence of preemptive rights could result 
in a dilution of the interest of existing shareholders should additional 
shares of Common Stock be issued.  Holders of the Common Stock are entitled to 
receive such dividends as may be declared by the Board of Directors out of 
assets legally available therefor and to share ratably in the assets of the 
Company available upon liquidation, subject to rights of holders of the 
preferred stock, including the Preferred Stock. The shares currently 
outstanding are, and the Shares offered hereby will be, fully paid and 
nonassessable. 

Each share of Common Stock is entitled to one vote for all purposes and 
cumulative voting is not permitted in the election of directors. Accordingly, 
the holders of more than 50% of all of the outstanding shares of Common Stock 
can elect all of the directors. Significant corporate transactions such as 
amendments to the Articles of Incorporation, mergers, sales of assets and 
dissolution or liquidation require approval by the affirmative vote of the 
majority of the outstanding shares of Common Stock. Other matters to be voted 
upon by the holders of Common Stock normally require an affirmative vote of a 
majority of the shares present at the particular shareholders meeting. As of 
the date of this Prospectus, the Company's directors and officers own 
approximately 16% of the outstanding shares of the Company's Common Stock.  
Accordingly, the Company's directors and executive officers have and will 
continue to have significant voting influence in connection with election of 
the directors of the Company and control of the Company's business and 
affairs. 


Preferred Stock - General

The Board of Directors of the Company may, without further action by the 
shareholders, from time to time, issue the remaining 32,290 shares of 
Preferred Stock and the remaining authorized 3,880,000 undesignated shares of 
preferred stock.  The currently undesignated shares may be issued in one or 
more series and determine the rights, preferences, privileges, and 
restrictions, including voting rights, dividend rights, dividend rate, 
liquidation preference, conversion or exchange rights, redemption and sinking 
fund provisions, as may be determined by the Board of Directors, without 
shareholder approval. The holders of such shares of preferred stock, if 
issued, would likely have rights, preferences, and privileges in addition to 
those afforded the holders of shares of Common Stock. The Board of Directors 
currently has no plans to issue any additional shares of preferred stock.

The issuance of preferred stock in certain circumstances may have the 
effect of delaying, deferring, or preventing a change in control of the 
Company without further action by the shareholders, may discourage bids for 
the Common Stock at a premium over the market price of the Common Stock, and 
may adversely affect the market price of, and the voting and other rights of 
the holders of, the Common Stock. 


Series A Convertible Preferred Stock

As of the date of this Prospectus, there are outstanding 69,306 shares 
of Series A Convertible Preferred Stock, which may be converted from time to 
time into shares of Common Stock at the then applicable Conversion Rate, as 
defined in the Certificate of Designation establishing the Preferred Stock.  
The shares of Common Stock issuable upon conversion comprise the Shares which 
may be offered and sold from time to time pursuant to this Prospectus and the 
Registration Statement of which it is a part.  Upon conversion, the Preferred 
Stock will be retired and canceled and cannot be reissued.

The principal terms of the Preferred Stock are as follows:

     Dividends.  From and after the date of issuance until the Expiration 
Date (defined below), the holders of the Preferred Stock are entitled to an 
annual dividend prior to the payment of any cash dividends on the Common 
Stock, equal to eight percent (8%) of $25.00 (the "Original Purchase Price"), 
or $2.00 per share; provided that during a Conversion Suspension Period 
(defined below), dividends will accrue at the rate of 15% per annum, or $3.75 
per share.  Such dividends are payable only when shares of the Preferred Stock 
are converted to shares of Common Stock.  Payment may be in cash or, at the 
option of the Company, in shares of Common Stock at the Conversion Rate (as 
defined below).

     Liquidation, Dissolution or Winding Up.  The holders of the Preferred 
Stock are entitled to be paid an amount per share equal to the Original 
Purchase Price of $25.00, plus accrued dividends, out of the assets of the 
Company available for distribution to its shareholders before any payment is 
made to the holders of Common Stock.  After the payment of all preferential 
amounts, the holders of the Preferred Stock are not entitled to share in or 
receive any remaining assets or funds available for distribution to 
shareholders.

     Voting.  The holders of the Preferred Stock have no rights to vote, 
except as may be required by law.

     Optional Conversion.  The holders of the Preferred Stock may convert 
such Preferred Stock to shares of Common Stock on or after August 1, 1997 (the 
"Initial Conversion Date") until the close of business on July 31, 1999 (the 
"Expiration Date"), subject to extension by a number of days equal to the 
number of trading days in any Conversion Suspension Period (defined below) 
during the period prior to the Expiration Date.  Each share of Preferred Stock 
is convertible into such number of fully paid and nonassessable shares of 
Common Stock as is determined by dividing the Original Purchase Price by the 
lesser of $5.64 or 85% of the average closing bid price of the Common Stock 
for the 30 trading days immediately preceding the Conversion Date (as so 
determined, the "Conversion Rate").  In addition, if the Company engages in an 
underwritten public offering, for any holder who has given notice of 
participation in such offering, the Conversion Rate shall be 85% of the public 
offering price, if less than the amount calculated in the immediately 
preceding sentence.  

     Conversion Suspension.  A Conversion Suspension Period takes effect if 
at any time the closing bid price of the Common Stock is less than $2.325 for 
30 consecutive trading days.  The Conversion Suspension Period continues until 
the first trading day thereafter that the closing bid price for the Common 
Stock has exceeded $2.325 for 30 consecutive trading days; provided, however, 
that a Conversion Suspension Period shall not continue for more than sixty 
(60) days in any period of 365 days.  The Company is not required to recognize 
or accept any conversion of Preferred Stock during a Conversion Suspension 
Period.  During any Conversion Suspension Period, the Company, at its option, 
may redeem any or all of the Preferred Stock by payment to the holders of 
$28.75 per share, plus all accrued and unpaid dividends.


Antitakeover Effect of Illinois Law 

The Company is subject to certain provisions of the Illinois Business 
Corporation Act of 1983, as amended (the "Illinois Act") that govern business 
combinations between corporations and ''interested shareholders'' or their 
''affiliates.'' The Illinois Act generally provides that if a person or entity 
acquires 15% or more of the voting stock of an Illinois corporation (an 
"Interested Shareholder"), the corporation and the Interested Shareholder, or 
any affiliated entity of the Interested Shareholder, may not engage in certain 
business combination transactions for three years following the date the 
person became an Interested Shareholder unless (1) prior to the date that the 
Interested Shareholder became an Interested Shareholder the board of directors 
approved either the business combination or the transaction which resulted in 
the shareholder's becoming an Interested Shareholder, or (2) upon consummation 
of the transaction which resulted in the shareholder becoming an Interested 
Shareholder, the Interested Shareholder owned at least 85% of the voting 
shares of the corporation outstanding at the time the transaction commenced 
(excluding for purposes of determining the number of shares outstanding those 
shares owned by persons who are directors and also officers and by employee 
stock plans in which employee participants do not have the right to determine 
confidentially whether shares held subject to the plan will be tendered in a 
tender or exchange offer), or (3) on or subsequent to the date that the 
Interested Shareholder became an Interested Shareholder the business 
combination is approved by the board of directors and authorized at an annual 
or special meeting of shareholders (not by written consent) by the affirmative 
vote of at least 66-2/3% of the outstanding voting shares that are not owned 
by the Interested Shareholder. An ''affiliate'' is a person who directly or 
indirectly controls, is controlled by, or is under common control with a 
specified person (an ''Affiliate''). Business combination transactions for 
this purpose include (a) any merger, consolidation or share exchange, (b) any 
sale, lease, transfer or other disposition of ten percent (10%) or more of the 
assets of the corporation, (c) certain transactions that result in the 
issuance of any equity securities of the corporation to the Interested 
Shareholder, (d) any transaction which has the effect, directly or indirectly, 
of increasing the proportionate amount of any class of equity securities of 
the corporation or any subsidiary owned directly or indirectly by any 
Interested Shareholder or an Affiliate thereof, and (e) any receipt by the 
Interested Shareholder of the benefit, directly or indirectly of any loans, 
advances, guarantees, pledges, or other financial benefits provided by or 
through the corporation or any direct or indirect majority owned subsidiary. 

The Company's Board of Directors and shareholders may amend the Company's 
Articles of Incorporation and Bylaws to provide that the provisions of the 
Illinois Act will not apply to any business combination after the date of 
the amendment. 


Limitation of Director Liability and Indemnification 

The Company's Articles of Incorporation limit personal liability for 
breach of fiduciary duty by its directors to the fullest extent permitted by 
the Illinois Act. Such Articles eliminate the personal liability of directors 
to the Company and its shareholders for damages occasioned by breach of 
fiduciary duty, except for liability based on breach of the director's duty of 
loyalty to the Company, liability for acts or omissions not made in good 
faith, liability for acts or omissions involving intentional misconduct, 
liability based on payments of improper dividends, liability based on 
violations of state securities laws, and liability for acts occurring prior to 
the date such provision was added. Any amendment to or repeal of such 
provisions in the Company's Articles of Incorporation will not adversely 
affect any right or protection of a director of the Company for or with 
respect to any acts or omissions of such director occurring prior to such 
amendment or repeal. 

In addition to the Illinois Act, the Company's Bylaws provide that officers 
and directors of the Company have the right to indemnification from the 
Company for liability arising out of certain actions to the fullest extent 
permissible by law. This indemnification may be available for liabilities 
arising in connection with the registration of the Shares. Insofar as 
indemnification for liabilities arising under the Securities Act of 1933 (the 
"Act") may be permitted to directors, officers or persons controlling the 
Company pursuant to such indemnification provisions, the Company has been 
advised that in the opinion of the Securities and Exchange Commission such 
indemnification is against public policy as expressed in the Act and is 
therefore unenforceable. 


Transfer Placement Agent and Registrar 

LaSalle National Bank, Chicago, Illinois, serves as the transfer agent 
and registrar for the Company's Common Stock.  The Company currently serves as 
its own transfer agent and registrar with respect to the Preferred Stock.


Outstanding Warrants and Options 

The underwriter of the Company's initial public offering was issued a 
warrant to purchase 255,000 shares of Common Stock at $3.20 per share 
commencing November 27, 1996.  In April 1997, the underwriter transferred 
ownership of  this warrant to several of the underwriter's employees. These 
warrants expire on November 27, 2000.   Included in this Prospectus are 4,500 
shares issuable to one of the underwriter's employees.  See "Selling 
Shareholders."

The consideration in the Bagels Unlimited, Inc. acquisition included an 
option to purchase 100,000 shares of Common Stock at $4.00 per share 
exercisable from May 1, 1996 through April 30, 2001.

The consideration in the Strathmore acquisition included an option to 
acquire 625,000 shares of Common Stock at $6.17 per share, which becomes 
exercisable in two equal cumulative installments on May 22, 1997 and 1998, and 
expires on May 21, 1999.  Of these options, 75,000 were sold to a third party 
in a private transaction and have been subsequently acquired by the Company as 
partial consideration on a master franchise agreement.  In a separate private 
transaction, Strathmore sold the rights to acquire 100,000 shares of Common 
Stock to a third party.  The remaining 450,000 shares issuable upon the 
exercise of this option are included in this Prospectus.  In addition, 
Strathmore may earn a one-year option to purchase 1,500 shares exercisable at 
$6.17 per share for each store opened between May 21, 1996 and May 22, 1998.  
As of the date of this Prospectus, an option has been issued to Strathmore to 
purchase 6,000 shares of Common Stock related to unit openings and the Company 
estimates that up to 50,000 shares could be subject to the earned options.  
See "Selling Shareholders."

In June 1997, pursuant to a development agreement, the Company issued an 
option to a third party to purchase 2,000 shares of Common Stock at a price
of $8.00, exercisable for a period of one year from the date of issuance.

In connection with the issuance of the Preferred Stock and subsequent 
registration of conversion shares of Common Stock, on August 1, 1997 the 
Company issued 175,420 warrants to holders of the Preferred Stock to purchase 
the Company's Common stock at a price of $2.35, exercisable for a period of 
two years from the date of issuance.  Additionally, as a portion of 
compensation in the placement of the Preferred Stock, the Company issued to 
the placement agent, Merrill Weber & Company, warrants to purchase 13,315 
shares of Common Stock at $3.29.  Such are warrants are exercisable from April 
1997 through March 1999.


                           PLAN OF DISTRIBUTION 

The Selling Shareholders may sell the Common Stock being offered hereby 
directly to other purchasers or to or through underwriters, dealers, or 
agents.  To the extent required, a Prospectus supplement with respect to the 
Common Stock will set forth the terms of the offering of the Common Stock, 
including the names of any underwriters, dealers or agents, the names of the 
Selling Shareholders, the number of shares of Common Stock to be sold, the 
price of the offered Common Stock, any underwriting discounts or other items 
constituting underwriters' compensation, and any discounts or concessions 
allowed or reallowed or paid to dealers.  

The Common Stock offered hereby may be sold from time to time directly 
by the Selling Shareholders or, alternatively, through underwriters, broker-
dealers, or agents.  Such Common Stock may be sold in one or more transactions 
at fixed prices, at market prices prevailing at the time of sale, at varying 
prices determined at the time of sale, or at negotiated prices.  Such sales 
may be effected in transactions (which may involve crosses or block 
transactions) (i) on any national securities exchange or quotation service on 
which the Common Stock may be listed or quoted at the time of sale, (ii) in 
the over-the-counter market, or (iii) in transactions otherwise then on such 
exchanges or services or in the over-the-counter market.  In connection with 
sales of the Common Stock offered hereby or otherwise, the Selling 
Shareholders may enter into hedging transactions with broker-dealers, who may 
in turn engage in short sales of such Common Stock in the course of hedging 
the positions they assume.  The Selling Shareholders may also sell the Common 
Stock offered hereby short and deliver such Common Stock to close out such 
short positions or loan or pledge such Common Stock to broker-dealers who in 
turn may sell such securities.  The Common Stock offered hereby also may be 
sold pursuant to Rule 144 of the Securities Act. 

Any Selling Shareholder and any such underwriters, brokers, dealers or 
agents, upon effecting the sale of the Common Stock, may be deemed 
"underwriters" as that term is defined in the Securities Act.  

The underwriter or underwriters with respect to a particular 
underwritten offering of Common Stock will be named in the Prospectus 
supplement relating to such offering, and if an underwriting syndicate is 
used, the managing underwriter or underwriters will be set forth on the cover 
of such Prospectus supplement.  Unless otherwise set forth in the Prospectus 
supplement, the obligations of the underwriters to purchase the Common Stock 
will be subject to certain conditions precedent and the underwriters will be 
obligated to purchase all the Common Stock if any is purchased.  Any initial 
public offering price and any discounts or concessions allowed or reallowed or 
paid to dealers may be changed from time to time.  

If a dealer is utilized in the sale of any Common Stock in respect of 
which this Prospectus is delivered, the Selling Shareholders may sell such 
Common Stock to the dealer, as principal.  The dealer may then resell such 
Common Stock to the public at varying prices to be determined by such dealer 
at the time of resale.  To the extent required, the name of the dealer and the 
terms of the transaction will be set forth in the Prospectus supplement 
relating thereto.  

The Common Stock is quoted on the Nasdaq Small-Cap Market.  Any underwriters
to whom Common Stock is sold by the Selling Shareholders for public offering 
and sale may make a market in such Common Stock, but such underwriters will 
not be obligated to do so and may discontinue any market making at any time 
without notice.  No assurance can be given as to the liquidity of the trading
market for any Common Stock.  
	
In connection with the sale of Common Stock offered hereby, underwriters 
or agents may receive compensation from the Company, the Selling Shareholders, 
or from purchasers of such Common Stock for whom they may act as agents in the 
form of discounts, concessions, or commissions.  Underwriters, agents, and 
dealers participating in the distribution of the Common Stock may be deemed to 
be underwriters, and any such compensation received by them and any profit on 
the resale of Common Stock by them may be deemed to be underwriting discounts 
or commissions under the Securities Act.  

The Company has agreed to pay all expenses in connection with the 
offering contemplated hereby, including (i) registration and filing fees, 
(ii) fees and expenses of providing certain information to the Selling 
Shareholders, (iii) fees and expenses of compliance with securities and blue 
sky laws, and (iv) fees and expenses of preparing and delivering certificates 
representing the Common Stock. The Selling Shareholders will be responsible 
for fees and expenses of their own counsel and for payment of underwriting 
discounts and commissions and transfer taxes. Any Selling Shareholder may 
agree to indemnify any agent, dealer, or broker-dealer that participates in 
transactions involving sales of the Common Stock against certain liabilities, 
including liabilities arising under the Securities Act.  The Company and the 
Selling Shareholders have agreed to indemnify each other and certain other 
persons against certain liabilities in connection with the offering of the 
Common Stock, including liabilities under the Securities Act.  

The Selling Shareholders, agents, dealers, and underwriters may be entitled 
under agreements entered into with the Company to indemnification by the 
Company against certain civil liabilities, including liabilities under the 
Securities Act, or to contribution with respect to payments that the Selling 
Shareholders, agents, dealers, or underwriters may be required to make with 
respect thereto.  Underwriters, dealers, or agents and their associates may be 
customers of, engage in transactions with, and perform services for the 
Company in the ordinary course of business.  


                              LEGAL MATTERS 

The validity of the shares of Common Stock offered hereby has been passed 
upon for the Company by Moss & Barnett, A Professional Association, 
Minneapolis, Minnesota. 


                                  EXPERTS 

The consolidated financial statements of BAB Holdings, Inc. appearing in 
the Company's Annual Report (Form 10-KSB) for the year ended November 30, 1997 
have been audited by Ernst & Young LLP, independent auditors, as set forth in 
their report thereon included therein, and incorporated herein by reference.  
Such consolidated financial statements are incorporated herein by reference in 
reliance upon such report given upon the authority of such firm as experts in 
accounting and auditing. 


                                  PART II 

                   INFORMATION NOT REQUIRED IN PROSPECTUS 

Item 14. Other Expenses of Issuance and Distribution. 

The estimated expenses in connection with the issuance and distribution 
of the Common Stock registered hereby, other than underwriting discounts and 
fees, are set forth in the following table: 

<TABLE>
    <S>                            <C>
    SEC registration fee           $    630
    Legal fees and expenses           5,000
    Accounting fees and expenses      5,000
    Blue sky fees and expenses        3,000
    Printing and engraving expenses   3,000
    Miscellaneous                     2,000
                                   --------
    Total                          $ 18,630
                                   ========
</TABLE>

All such expenses will be paid by the Company pursuant to the 
written agreements with the Selling Shareholders.  


Item 15. Indemnification of Directors and Officers. 

The Company is governed by Illinois Business Corporation Act of 1983, as 
amended, which provides that a corporation may indemnify any person who was or 
is a party, or is threatened to be made a party, to any threatened, pending or 
completed action, suit or proceeding, whether civil, criminal, administrative 
or investigative (other than an action by or in the right of the corporation) 
by reason of the fact that he or she is or was a director, officer, employee 
or agent of the corporation, or who is or was serving at the request of the 
corporation as a director, officer, employee or agent of another corporation, 
partnership, joint venture, trust or other enterprise (including employee 
benefit plans), against expenses (including attorneys' fees), judgments, fines 
(including excise taxes), and amounts paid in settlement actually and 
reasonably incurred in connection with such action, suit or proceeding, if 
such person acted in good faith and in a manner he or she reasonably believed 
to be in, or not opposed to, the best interests of the corporation and, with 
respect to any criminal action or proceeding, had no reasonable cause to 
believe his or her conduct was unlawful. In addition, a corporation may 
indemnify any person who was or is a party or is threatened to be made a party 
to any threatened, pending or completed action or suit by or in the right of 
the corporation; provided that no indemnification shall be made with respect 
to any claim, issue, or matter as to which such person has been adjudged to 
have been liable to the corporation, unless, and only to the extent that the 
court in which such action or suit was brought shall determine that, despite 
the adjudication of liability, but in view of all the circumstances of the 
case, such person is fairly and reasonably entitled to indemnity. Any 
indemnification shall be made by the corporation only upon a determination by 
disinterested directors or independent counsel that indemnification is proper 
in the circumstances because the indemnified person met the applicable 
standard of conduct. The Company's amended Articles of Incorporation and 
Bylaws provide for indemnification to the full extent permitted under Illinois 
law. 

The Statement of Designation establishing the Series A Convertible 
Preferred Stock and various agreements providing registration rights to 
security holders contain provisions under which the Company, on the one hand, 
and the holders of such securities, on the other hand, have agreed to 
indemnify each other (including officers and directors of the Company or such 
holders, and any person who may be deemed to control the Company or such 
holders) against certain liabilities, including liabilities under the 
Securities Act of 1933, as amended. 


Item 16.  Exhibits 

<TABLE>
<CAPTION>

Exhibit No.            Description of Exhibit
- -----------  --------------------------------------------------------
<S>          <C>
[i]    2.1   Asset Purchase Agreement dated February 2, 1996 
             between the Company, Brewster's Coffee Company, Inc. 
             and Peter D. Grumhaus

[ii]   2.2a  Asset Purchase Agreement by and among BAB Systems, 
             Inc., Bagels Unlimited, Inc. ("BUI"), and
             Donald Nelson and Mary Ann Varichak dated May 1, 1996

[ii]   2.2b  Non-Competition Agreement by and among the Company 
             and Donald Nelson and Mary Ann Varichak dated May 1, 1996

[ii]   2.2c  Stock Option Agreement between the Company and BUI 
             dated May 1, 1996

[ii]   2.2d  Registration Rights Agreement between the Company 
             and BUI dated May 1, 1996

[iii]  2.3a  Asset Purchase Agreement by and between the Company 
             and Strathmore Bagels Franchise Corp. ("Strathmore")
             dated May 21, 1996

[iii]  2.3b  Stock Option Agreement dated May 21, 1996 between 
             the Company and Strathmore

[iii]  2.3c  Registration Rights Agreement dated May 21, 1996 
             between the Company and Strathmore

[iii]  2.3d  Non-Competition Agreement dated May 21, 1996 among 
             the Company, Strathmore, Jack Freedman and Glen Steuerman

[iii]  2.3e  Memorandum of Understanding Regarding Form of 
             License Agreement effective November 30, 1995, 
             between Strathmore and Host International, Inc.

[iii]  2.3f  Consent to Assignment between Strathmore and Host 
             International, Inc., dated March 13, 1996,
             as amended May 21, 1996

[iv]  2.4a   Acquisition Agreement dated May 1, 1997 by and among 
             BAB Holdings, Inc., BAB Acquisition Corp., My 
             Favorite Muffin, Too, Inc., Muffin Holdings of 
             Pennsylvania, a limited partnership, Ruth Stern, 
             Owen Stern, and Ilona Stern 

[iv]  2.4b   Registration Rights Agreement dated as of May 1, 
             1997 between BAB Holdings, Inc., and Owen Stern,
             Ruth Stern, Ilona Stern and Pierce W. Hance.

[v]   3.1a   Amended Articles of Incorporation of the Company

[vi]  3.1b   Amended and Restated Statement of Designation, 
             Number, Voting Powers, Preferences and Rights of 
             Series A Convertible Preferred Stock as filed with 
             the Secretary of State of Illinois on March 26, 1997

[v]   3.2    Bylaws of the Company, as amended

[v]   4.1    Form of Stock Certificate evidencing Common Stock, 
             no par value

[v]   4.2    Subscription Agreement with Aladdin International, Inc.
             dated August 31, 1995

[v]   4.3    Amended Form of Warrant Issued to Aladdin International, Inc.

[vii] 5.1    Opinion of Moss & Barnett, A Professional 
             Association, Counsel to the Company

[v]  10.1    Form of Franchise Agreement

[v]  10.2    Form of Franchise Agreement-Satellite

[v]  10.3    Form of Franchise Agreement-Wholesale

[v]  10.4    Form of Area Development Agreement

[v]  10.5    Confidentiality and Non-Competition Agreement with 
             Franchisees

[v]  10.6    Form of Confidentiality Agreement with Employees

[v]  10.7    Licensing Agreement dated November 20, 1992 between 
             the Company and Big Apple
             Bagels, Inc.

[v]  10.8    Assignment of Royalty Mark & Trademark to the 
             Company by Big Apple Bagels, Inc. dated November 20, 1992

[v]  10.9    Agreement dated September 14, 1995 among the 
             Company, Big Apple Bagels, Inc. and Paul C. Stolzer

[i]  10.10   Consulting agreement dated February 16, 1996 between 
             Paul C. Stolzer and BAB Holdings, Inc.

[v]  10.11   Leases dated November 2, 1994 and February 14, 1995 
             for principal executive office

[v]  10.12   1995 Long-Term Incentive and Stock Option Plan

[v]  10.13   1995 Outside Directors Stock Option Plan

[v]  10.14   Settlement Agreement with Timothy Williams d/b/a Big 
             Apple Deli and Stipulated Dismissal with Prejudice

[i]  10.15   $550,000 Revolving line of credit loan dated January 
             31, 1996 (executed February 12,
             1996) by BAB Systems, Inc. to Bagels Unlimited, Inc.

[iv] 10.16   Employment agreement between the Company and 
             Owen Stern dated May 8, 1997

[vi] 21.1    List of Subsidiaries of the Company

[vii]23.1    Consent of Ernst & Young LLP, independent auditors

</TABLE>
- ----------------------------

[i]    Incorporated by reference to the Company's Report on Form 
       10-KSB for the fiscal year ended November 30, 1995 

[ii]   Incorporated by reference to the Company's Report on Form 8-
       K dated May 1, 1996 

[iii]  Incorporated by reference to the Company's Report on 
       Form 8-K dated May 21, 1996 

[iv]   Incorporated by reference to the Company's Report on Form 8-
       K dated May 13, 1997

[v]    Incorporated by reference to the Company's Registration 
       Statement on Form SB-2, effective November 27, 1995 
       (Commission File No. 33-98060C) 

[vi]   Incorporated by reference to the Company's Report on Form 
       10-QSB for the quarter ended February 28, 1997

[vii]  Filed as an exhibit to this Registration Statement on Form S-3
       (Commission File No. 333-51337) on April 29, 1998

Item 17.  Undertakings

Insofar as indemnification for liabilities arising under the Securities 
Act of 1933 (the ''Act'') may be permitted to directors, officers and 
controlling persons of the small business issuer pursuant to the foregoing 
provisions or otherwise, the small business issuer has been advised that in 
the opinion of the Securities and Exchange Commission such indemnification is 
against public policy as expressed in the Act and is, therefore, 
unenforceable. In the event that a claim for indemnification against such 
liabilities (other than the payment by the small business issuer of expenses 
incurred or paid by a director, officer or controlling person of the small 
business issuer in the successful defense of any action, suit or proceeding) 
is asserted by such director, officer or controlling person in connection with 
the securities being registered, the small business issuer will, unless in the 
opinion of its counsel the matter has been settled by controlling precedent, 
submit to a court of appropriate jurisdiction the question whether such 
indemnification by it is against public policy as expressed in the Act and 
will be governed by the final adjudication of such issue. 

The undersigned registrant hereby undertakes that it will: 

(1) For determining any liability under the Securities Act, treat the 
    information omitted from the form of prospectus filed as part of this 
    registration statement in reliance upon Rule 430A and contained in a form 
    of prospectus filed by the small business issuer under Rule 424(b)(1) or
    (4) or 497(h) under the Securities Act as part of this registration 
    statement as of the time the Commission declared it effective. 

(2) For determining any liability under the Securities Act, treat each 
    post-effective amendment that contains a form of prospectus as a new 
    registration statement for the securities offered in the registration 
    statement and the offering of the securities at that time as the initial 
    bona fide offering of those securities. 

(3) To file, during any period in which offers or sales are being made, 
    a post-effective amendment to this registration statement to include any
    additional or changed material information on the plan of distribution;

(4) For the purpose of determining any liability under the Securities 
    Act of 1933, treat each post-effective amendment as a new registration 
    statement of the securities offered, and the offering of the securities
    at that time to be the initial bona fide offering thereof.

(5) To file a post-effective amendment to remove from registration any 
    of the securities that remain unsold at the end of the offering.


                                SIGNATURES 

Pursuant to the requirements of the Securities Act of 1933, the 
Registrant certifies that it has reasonable grounds to believe that it meets 
all of the requirements for filing on Form S-3 and has duly caused this 
Registration Statement to be signed on its behalf by the undersigned, 
thereunto duly authorized in the City of Chicago, State of Illinois, on May
15, 1998.
                                         BAB HOLDINGS, INC. 

                                         By: /s/ MICHAEL W. EVANS	
                                         Michael W. Evans, 
                                         President and Chief Executive Officer 

   
                                SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, this amendment 
to the Registration Statement has been signed below by the following persons
in the capacities and on the dates indicated: 


     Signature               Title                           Date
- ------------------------     -----------------------------   -------------

/s/ MICHAEL W. EVANS         President and Chief Executive   May 15, 1998
- ---------------------        Officer (Principal executive
Michael W. Evans             officer) and Director

/s/ MICHAEL K. MURTAUGH      Vice President, General         May 15, 1998
- -----------------------      Counsel and Director
Michael K. Murtaugh

/s/ TOM J. FLETCHER          Chief Operating Officer         May 15, 1998
- -------------------          (Principal financial and
Tom J. Fletcher              accounting officer)

       *                     Director                        May 15, 1998
- --------------------
David L. Epstein

       *                     Director                        May 15, 1998
- -------------------
Robert B. Nagel


- -------------------          Director            
Cynthia A. Vahlkamp


* - Executed by the undersigned as 
attorney-in-fact for the named signatory.

By: /s/ MICHAEL W. EVANS
    --------------------
    Michael W. Evans




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