USA DETERGENTS INC
PRE 14A, 1997-07-03
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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<PAGE>

                           SCHEDULE 14A INFORMATION
          Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No. )



Filed by the Registrant [X] 
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[X]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as permitted by
      Rule 14a-6(e)(2))
[ ]   Definitive Proxy Statement
[ ]   Definitive Additional Materials
[ ]   Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                             USA DETERGENTS, INC.
 ...............................................................................
               (Name of Registrant as Specified In Its Charter)


 ...............................................................................
   (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):


[X]   No fee required.
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.


    1)   Title of each class of securities to which transaction applies:


         --------------------------------------------------

    2)   Aggregate number of securities to which transaction applies:



         --------------------------------------------------

    3)   Per unit price or other underlying value of transaction
         computed pursuant to Exchange Act Rule 0-11 (set forth
         the amount on which the filing fee is calculated and
         state how it was determined):

    4)   Proposed maximum aggregate value of transaction:


         --------------------------------------------------

    5)   Total fee paid:


         --------------------------------------------------


[ ]     Fee paid previously with preliminary materials:

[ ]     Check box if any part of the fee is offset as provided by
        Exchange Act Rule 0-11(a)(2) and identify the filing for which
        the offsetting fee was paid previously. Identify the previous
        filing by registration statement number, or the form or
        schedule and the date of its filing.

    1)   Amount Previously Paid:


         --------------------------------------------------

    2)   Form, Schedule or Registration Statement no.:


         --------------------------------------------------

    3)   Filing Party:


         --------------------------------------------------

    4)   Date Filed:


         --------------------------------------------------


<PAGE>

                             USA DETERGENTS, INC. 

Dear Stockholder: 

   You are cordially invited to attend the Company's Annual Meeting of 
Stockholders to be held on Wednesday, August 13, 1997 at 10:00 A.M., New York 
time, at The University Club, 1 West 54th Street, New York, New York. 

   The formal Notice of Meeting and the accompanying Proxy Statement set 
forth proposals for your consideration this year. You are being asked to 
elect directors; vote upon a proposal to amend the Company's Certificate of 
Incorporation to, among other things, provide for the division of the Board 
of Directors into three classes serving staggered terms; vote upon a proposal 
to amend the Company's 1995 Stock Option Plan to increase the number of 
shares available for issuance thereunder; and ratify the appointment of 
Deloitte & Touche LLP as the independent certified public accountants of the 
Company. 

   At the meeting, the Board of Directors will also report on the affairs of 
the Company, and a discussion period will be provided for questions and 
comments of general interest to stockholders. 

   We look forward to greeting personally those of you who are able to be 
present at the meeting. However, whether or not you are able to be with us at 
the meeting, it is important that your shares be represented. Accordingly, 
you are requested to sign, date and mail, at your earliest convenience, the 
enclosed proxy in the envelope provided for your use. 

   Thank you for your cooperation. 

                                            Very truly yours, 


                                            /s/ Uri Evan

                                            Uri Evan, 
                                            Chief Executive Officer 

July 15, 1997 
<PAGE>
                             USA DETERGENTS, INC. 

                              1735 JERSEY AVENUE 
                      NORTH BRUNSWICK, NEW JERSEY 08902 

                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS 

                        TO BE HELD ON AUGUST 13, 1997 

   Notice Is Hereby Given that the Annual Meeting of Stockholders of USA 
Detergents, Inc. (the "Company") will be held on Wednesday, August 13, 1997 
at 10:00 A.M., New York time, at The University Club, 1 West 54th Street, New 
York, New York, for the following purposes: 

     (1) To elect six directors to serve for the ensuing year. 

     (2) To consider and vote upon a proposal to amend the Company's 
         Certificate of Incorporation to, among other things, provide for the 
         division of the Board of Directors into three classes serving 
         staggered terms. 

     (3) To consider and vote upon a proposal to amend the Company's 1995 
         Stock Option Plan to increase the number of shares available for 
         issuance thereunder. 

     (4) To consider and act upon a proposal to ratify the appointment of 
         Deloitte & Touche LLP as the Company's independent certified public 
         accountants for the fiscal year ending December 31, 1997. 

     (5) To transact such other business as may properly come before the 
         Annual Meeting or any adjournment thereof. 

   Only stockholders of record at the close of business on June 17, 1997 will 
be entitled to notice of and to vote at the Annual Meeting or any adjournment 
thereof. 

   All stockholders are cordially invited to attend the Annual Meeting in 
person. HOWEVER, WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING IN 
PERSON, EACH STOCKHOLDER IS URGED TO COMPLETE, DATE AND SIGN THE ENCLOSED 
FORM OF PROXY AND RETURN IT PROMPTLY IN THE ENVELOPE PROVIDED. No postage is 
required if the proxy is mailed in the United States. Stockholders who attend 
the Annual Meeting may revoke their proxy and vote their shares in person. 

                                            By Order of the Board of 
                                            Directors 
                                            Daniel Bergman, 
                                            Secretary 

July 15, 1997 

<PAGE>
                             USA DETERGENTS, INC. 

                              1735 JERSEY AVENUE 
                      NORTH BRUNSWICK, NEW JERSEY 08902 

                               PROXY STATEMENT 
                             General Information 

GENERAL 

   This Proxy Statement (first mailed to stockholders on or about July 15, 
1997) is furnished to the holders of Common Stock, par value $.01 per share 
(the "Common Stock"), of USA Detergents, Inc. (the "Company") in connection 
with the solicitation by the Board of Directors of the Company of proxies for 
use at the Annual Meeting of Stockholders (the "Annual Meeting"), or at any 
adjournment thereof, pursuant to the accompanying Notice of Annual Meeting of 
Stockholders. The Annual Meeting will be held on Wednesday, August 13, 1997, 
at 10:00 A.M., New York time, at The University Club, 1 West 54th Street, New 
York, New York. 

   It is proposed that at the Annual Meeting: (i) six directors will be 
elected, (ii) the Company's Certificate of Incorporation (the "Certificate of 
Incorporation") will be amended to, among other things, provide for the 
division of the Board of Directors into three classes serving staggered 
terms, (iii) the Company's 1995 Stock Option Plan (the "Plan") will be 
amended to increase the number of shares available for issuance thereunder 
and (iv) the appointment of Deloitte & Touche LLP as the independent 
certified public accountants of the Company for the fiscal year ending 
December 31, 1997 will be ratified. 

   Management currently is not aware of any other matters which will come 
before the Annual Meeting. If any other matters properly come before the 
Annual Meeting, the persons designated as proxies intend to vote in 
accordance with their best judgment on such matters. 

   Proxies for use at the Annual Meeting are being solicited by the Board of 
Directors of the Company. Proxies will be solicited chiefly by mail; however, 
certain officers, directors, employees and agents of the Company, none of 
whom will receive additional compensation therefor, may solicit proxies by 
telephone, telegram or other personal contact. The Company will bear the cost 
of the solicitation of the proxies, including postage, printing and handling, 
and will reimburse the reasonable expenses of brokerage firms and others for 
forwarding material to beneficial owners of shares of Common Stock. 

REVOCABILITY AND VOTING OF PROXY 

   A form of proxy for use at the Annual Meeting and a return envelope for 
the proxy are enclosed. Unless otherwise indicated on the form of proxy, 
shares of Common Stock 

                                       1
<PAGE>

represented by any proxy in the enclosed form, assuming the proxy is properly 
executed and received by the Company prior to the Annual Meeting, will be 
voted with respect to the following items on the agenda: (i) the election of 
each of the nominees for director as shown on the form of proxy, (ii) the 
amendment of the Certificate of Incorporation to, among other things, provide 
for the division of the Board of Directors into three classes serving 
staggered terms, (iii) the amendment of the Plan to increase the number of 
shares available for issuance thereunder and (iv) the appointment of Deloitte 
& Touche LLP as the independent certified public accountants of the Company. 

   Stockholders may revoke the authority granted by their execution of a 
proxy at any time prior to the effective exercise of the powers conferred by 
that proxy, by filing with the Secretary of the Company a written notice of 
revocation or a duly executed proxy bearing a later date, or by voting in 
person at the meeting. Shares of Common Stock represented by executed and 
unrevoked proxies will be voted in accordance with the instructions specified 
in such proxies. If no specifications are given, the proxies intend to vote 
the shares represented thereby "for" the election of each of the nominees for 
director as shown on the form of proxy, "for" approval of amendment of the 
Certificate of Incorporation to, among other things, provide for the division 
of the Board of Directors into three classes serving staggered terms, "for" 
approval of the proposed amendment to the Plan to increase the number of 
shares available for issuance under the Plan, "for" the ratification of the 
appointment of Deloitte & Touche LLP as the independent certified public 
accountants of the Company, and in accordance with their best judgment on any 
other matters which may properly come before the meeting. 

RECORD DATE AND VOTING RIGHTS 

   On June 17, 1997, there were 13,795,029 shares of Common Stock 
outstanding, each of which is entitled to one vote upon each of the matters 
to be presented at the Annual Meeting. Only stockholders of record at the 
close of business on June 17, 1997 are entitled to notice of and to vote at 
the Annual Meeting or any adjournment thereof. The holders of a majority of 
the outstanding shares of Common Stock, present in person or by proxy and 
entitled to vote, will constitute a quorum at the Annual Meeting. Abstentions 
and broker non-votes will be counted for purposes of determining the presence 
or absence of a quorum, but will not be counted with respect to the specific 
matter being voted upon. "Broker non-votes" are shares held by brokers or 
nominees which are present in person or represented by proxy, but which are 
not voted on a particular matter because instructions have not been received 
from the beneficial owner. 

   The affirmative vote of the holders of a plurality of the shares of Common 
Stock present in person or represented by proxy and entitled to vote at the 
Annual Meeting is required for the election of directors. The affirmative 
vote of the holders of a majority of the shares of Common Stock present in 
person or represented by proxy and entitled to vote at the Annual Meeting is 
required both for the approval of the proposed amendment to the Plan and for 
the ratification of the appointment of Deloitte & Touche LLP. 

                                       2
<PAGE>

                    BENEFICIAL OWNERSHIP OF COMMON STOCK BY
                      CERTAIN STOCKHOLDERS AND MANAGEMENT

   The following table sets forth information as of June 1, 1997 regarding 
the beneficial ownership of the Company's Common Stock of: (i) each person 
known by the Company to own beneficially more than five percent of the 
outstanding Common Stock; (ii) each director and nominee for director of the 
Company; (iii) each executive officer named in the Summary Compensation Table 
(see "Executive Compensation" below); and (iv) all directors and executive 
officers of the Company as a group. Except as otherwise specified, the named 
beneficial owner has the sole voting and investment power over the shares 
listed. 

<TABLE>
<CAPTION>
                                                AMOUNT AND NATURE OF 
                                               BENEFICIAL OWNERSHIP OF     PERCENTAGE OF 
NAME AND ADDRESS OF BENEFICIAL OWNER (1)          COMMON STOCK (2)         COMMON STOCK 
- ------------------------------------------- --------------------------- ----------------- 
<S>                                         <C>                         <C>
Uri Evan (3)................................            984,505                 7.14% 
Dinah Evan (3)..............................            984,505                 7.14 
Frederick J. Horowitz (4)...................          1,049,080                 7.60 
Daniel Bergman (5)..........................            907,503                 6.58 
Bergman Family Limited Partnership (5) 
 1961 East 1st Street 
 Brooklyn, New York 11223 ..................            900,003                 6.52 
Frederick R. Adler (6) 
 1520 South Ocean Boulevard 
 Palm Beach, Florida 33480..................          1,758,558                12.75 
Dr. Shlomo Kalish (7).......................              3,375                     * 
Richard A. Mandell (6) 
 c/o Clariden Asset Management 
 540 Madison Avenue 
 New York, New York 10022...................             12,375                     * 
Joseph S. Cohen (8) 
 1585 East 10th Street 
 Brooklyn, New York 11230...................            900,003                 6.52 
Mark Antebi (9) 
 1435 East 9th Street 
 Brooklyn, New York 11230...................            900,003                 6.52 
Rachamim Anatian (10) 
 1323 President Street 
 Brooklyn, New York 11230...................          1,208,300                 8.76 
Frank Corella (11)..........................             75,822                     * 
All directors and executive officers 
 as a group (8 persons)(12).................          4,507,551                32.64% 
</TABLE>

* Indicates less than one percent. 

                                       3
<PAGE>

 (1)    Except as otherwise noted, the address of the named stockholder is 
        c/o USA Detergents, Inc., 1735 Jersey Avenue, North Brunswick, New 
        Jersey 08902. 

 (2)    Beneficial ownership is determined in accordance with the rules of 
        the Securities and Exchange Commission (the "Commission") which 
        generally attribute beneficial ownership of securities to persons who 
        possess sole or shared voting power and/or investment power with 
        respect to those securities. 

 (3)    Amounts reflected for Uri Evan and Dinah Evan, who are married to one 
        another, consist of (i) an aggregate of 386,430 shares held by Dinah 
        Evan and a grantor retained annuity trust of which Mrs. Evan is the 
        grantor, (ii) 312,130 shares held by Uri Evan and (iii) 285,945 
        shares of Common Stock held by a trust for the benefit of a child of 
        Mr. Evan. Mr. and Mrs. Evan may each be deemed to beneficially own 
        the shares of Common Stock held by the other and the shares of Common 
        Stock held by each trust. Each of Mr. and Mrs. Evan disclaims 
        beneficial ownership of all shares other than those held in his or 
        her name. 

 (4)    Includes 283,667 shares of Common Stock held by the grantor retained 
        annuity trust of which Dinah Evan is the grantor and Mr. Horowitz is 
        the remainderman and a trustee. See footnote (3) above. 

 (5)    Daniel Bergman may be deemed to be the beneficial owner of the 
        900,003 shares of Common Stock beneficially owned by the Bergman 
        Family Limited Partnership, a Nevada partnership of which Mr. Bergman 
        is the general partner. Mr. Bergman disclaims beneficial ownership of 
        all shares other than those held in his name. 
 (6)    Includes options to purchase 7,875 shares of Common Stock, 
        exercisable within 60 days. 

 (7)    Represents options to purchase 3,375 shares of Common Stock, 
        exercisable within 60 days. 

 (8)    Includes 238,290 shares of Common Stock held by the children of Mr. 
        Cohen. Mr. Cohen disclaims beneficial ownership of all shares other 
        than those held in his name. 

 (9)    Includes 211,813 shares of Common Stock held by the children of Mr. 
        Antebi. Mr. Antebi disclaims beneficial ownership of all shares other 
        than those held in his name. 
(10)    Information is as of February 7, 1997 and is derived solely from the 
        Schedule 13D, as amended, dated February 7, 1997, filed with the 
        Securities and Exchange Commission by Mr. Anatian. 

(11)    Includes options to purchase 3,750 shares of Common Stock, 
        exercisable within 60 days. 

(12)    Includes shares beneficially owned by Dinah Evan, shares beneficially 
        owned by a trust for the benefit of a child of Mr. Evan, shares held 
        by a trust of which Mr. Horowitz is the remainderman and a trustee, 
        shares owned by a partnership of which Mr. Bergman is the general 
        partner, and options to purchase 22,875 shares of Common Stock, 
        exercisable within 60 days. See footnotes (3), (4), (5), (6), (7) and 
        (11) above. 

                                       4
<PAGE>

                     PROPOSAL NO. 1--ELECTION of DIRECTORS

   Six directors (constituting the entire Board of Directors) are to be 
elected at the Annual Meeting. If the proposed amendment to the Certificate 
of Incorporation concerning classification of the Board of Directors (as 
provided under Proposal No. 2 below) is adopted, two directors will be 
elected for a term expiring at the 1998 Annual Meeting of Stockholders 
("Class I Directors"), two directors will be elected for a term expiring at 
the 1999 Annual Meeting of Stockholders ("Class II Directors") and two 
directors will be elected for a term expiring at the 2000 Annual Meeting of 
Stockholders ("Class III Directors"). If the amendment is not adopted, all 
six directors will be elected for a term expiring at the 1998 Annual Meeting 
of Stockholders. 

   Unless otherwise specified, the enclosed proxy will be voted in favor of 
the persons named below (all of whom are currently directors of the Company). 
If any of these nominees becomes unavailable for any reason, or if a vacancy 
should occur before the election, the shares represented by the proxy will be 
voted for the person, if any, who is designated by the Board of Directors to 
replace the nominee or to fill the vacancy on the Board. All nominees have 
consented to be named and have indicated their intent to serve if elected. 
The Board of Directors has no reason to believe that any of the nominees will 
be unable to serve or that any vacancy on the Board of Directors will occur. 

   The nominees, their proposed classification (if Proposal No. 2 is 
adopted), their respective ages, the year in which each first became a 
director of the Company and their principal occupations or employment during 
the past five years are as follows: 

<TABLE>
<CAPTION>
                                           YEAR 
                                          FIRST 
                        CLASS OF          BECAME 
NOMINEE                 DIRECTOR   AGE   DIRECTOR       PRINCIPAL OCCUPATION DURING THE PAST FIVE YEARS 
- --------------------- ---------- ----- ---------- ---------------------------------------------------------- 
<S>                   <C>        <C>   <C>        <C>
Uri Evan                  III      61      1989   Chairman of the Board of the Company since 1989, Chief 
                                                  Executive Officer since 1993 and President since 1997. 
                                                  Since 1993, Mr. Evan has been Vice Chairman and Chief 
                                                  Executive Officer of American Value Brands Inc., a food 
                                                  marketing company of which he was a co-founder. From 1991 
                                                  to 1992, he served as Chairman and Chief Executive Officer 
                                                  of I. Rokeach & Sons Inc., a kosher food manufacturing and 
                                                  marketing company. From 1988 to 1990, Mr. Evan was 
                                                  Chairman and Chief Executive Officer of Newrock 
                                                  Development Inc., a real estate development company. 

Frederick R. Adler        III      71      1993   Director of the Company since 1993. Mr. Adler is Managing 
                                                  Director of Adler & Company, a venture capital management 
                                                  firm he organized in 1968, and a general partner of its 
                                                  related investment funds. Since January 1, 1996, Mr. Adler 
                                                  has been of counsel to the law firm of Fulbright & 
                                                  Jaworski L.L.P. and for more than five years prior thereto 
                                                  was a senior partner in the firm. Mr. Adler is also 
                                                  Chairman of the Executive Committee and a director of Data 
                                                  General Corporation, a computer company, Chairman and a 
                                                  director of Shells Seafood Restaurants, Inc., a restaurant 
                                                  chain, and a director of 

                                       5
<PAGE>

                                           YEAR 
                                          FIRST 
                        CLASS OF          BECAME 
NOMINEE                 DIRECTOR   AGE   DIRECTOR       PRINCIPAL OCCUPATION DURING THE PAST FIVE YEARS 
- --------------------- ---------- ----- ---------- ---------------------------------------------------------- 
                                                  Global Pharmaceutical Corp., a manufacturer of generic 
                                                  pharmaceuticals, of Prime Cellular, Inc., a software 
                                                  company, and of various private companies. 

Daniel Bergman              I      39      1988   Co-founder of the Company and a Vice President of the 
                                                  Company since June 1995. Mr. Bergman also has been 
                                                  Director of New York Metro Sales, Secretary and a director 
                                                  of the Company since 1988. Between 1987 and 1991, Mr. 
                                                  Bergman was President of Carnegie International Inc., a 
                                                  retail and export electronics company. 

Frederick J. Horowitz      II      32      1989   Executive Vice President and Chief Administrative Officer 
                                                  of the Company since June 1995, having served as Managing 
                                                  Director of the Company since January 1995 and a director 
                                                  of the Company since 1989. From 1991 through 1994, Mr. 
                                                  Horowitz was President and Chief Operating Officer of the 
                                                  Company. From 1990 to 1991, he served as Vice President of 
                                                  Operations. From 1988 to 1991, Mr. Horowitz was a Senior 
                                                  Vice President of Newrock Development Inc., a real estate 
                                                  development company. Mr. Horowitz is the son of Dinah 
                                                  Evan, who is married to Uri Evan. 

Dr. Shlomo Kalish           I      45      1995   Director of the Company since August 1995. Dr. Kalish has 
                                                  served since September 1990 as the director of the 
                                                  Recanati Wharton Insead York International Marketing 
                                                  Program at the Leon Recanati Graduate School of Management 
                                                  Administration, Tel Aviv University. Dr. Kalish has also 
                                                  served since June 1995 as the managing director of 
                                                  Jerusalem Global Consultants, an Israeli investment 
                                                  banking boutique and strategic consulting firm. Between 
                                                  September 1981 and August 1987, Dr. Kalish was a professor 
                                                  at the Simon School of Business, University of Rochester. 

Richard A. Mandell         II      54      1995   Director of the Company since August 1995. Mr. Mandell has 
                                                  served since January 1996 as Vice President--Private 
                                                  Investments at Clariden Asset Management (New York) Inc., 
                                                  a subsidiary of Clariden Bank, a private Swiss bank. From 
                                                  1982 to June 1995, he was a Managing Director of 
                                                  Investment Banking for Prudential Securities Incorporated. 
                                                  Mr. Mandell is also a director of Sbarro, Inc., a food 
                                                  service company, and Trend-Lines, Inc., a specialty 
                                                  retailer of woodworking tools and accessories and golf 
                                                  equipment and supplies. 
</TABLE>

   The Board of Directors met five times and acted by written consent six 
times in 1996 with each director attending at least 75% of the total number 
of meetings, other than Dr. Kalish who did not attend two meetings. 

                                       6
<PAGE>

   The Board of Directors has an Audit Committee, Compensation Committee, 
Stock Option Committee, Executive Committee and Nominating Committee. The 
Audit Committee is currently composed of Messrs. Mandell, Kalish and 
Horowitz. The functions performed by this Committee include recommending to 
the Board of Directors the engagement of independent auditors, reviewing the 
scope of internal controls and reviewing the implementation by management of 
recommendations made by the independent auditors. The Audit Committee met 
twice during 1996. 

   The Compensation Committee is currently composed of Messrs. Adler and 
Mandell (during 1996, composed of Messrs. Adler and Mandell, and Joseph S. 
Cohen, a co-founder of the Company and the former Vice Chairman of the 
Board). The functions of this Committee include the review of existing and 
proposed employment arrangements and making recommendations to the Board of 
Directors with respect to all forms of remuneration to any officer or 
director of the Company. The Compensation Committee met once during 1996. 

   The Stock Option Committee is currently composed of Messrs. Kalish, Adler 
and Mandell. The Stock Option Committee is responsible for recommending 
grants of stock options under the Company's 1995 Stock Option Plan. The Stock 
Option Committee acted twice by written consent during 1996. 

   The Executive Committee, formed in May 1997, is currently composed of 
Messrs. Adler, Evan and Mandell. The Executive Committee is empowered to act 
on behalf of the full Board of Directors to the maximum extent permitted by 
Delaware law. 

   The Nominating Committee is currently composed of Messrs. Evan and Adler 
(during 1996, composed of Messrs. Evan and Adler, and Mark Antebi, a 
co-founder of the Company and a former Vice President of the Company). The 
Nominating Committee is responsible for recommending director nominees and 
Board of Director committee members. The Nominating Committee did not meet 
during 1996. Stockholders who wish to propose director candidates for 
consideration by the Nominating Committee may do so by writing to the 
Company's Secretary and supplying the candidate's name, biographical data and 
qualifications. 

VOTE REQUIRED 

   The six nominees receiving the highest number of affirmative votes of the 
shares present in person or represented by proxy and entitled to vote for 
them shall be elected as directors. Only votes cast for a nominee will be 
counted, except that the accompanying proxy will be voted for all nominees in 
the absence of instructions to the contrary. Abstentions, broker non-votes 
and instructions on the accompanying proxy card to withhold authority to vote 
for one or more nominees will not be counted as a vote for any such nominee. 

   THE BOARD OF DIRECTORS DEEMS THE ELECTION AS DIRECTORS OF THE SIX NOMINEES 
LISTED ABOVE TO BE IN THE BEST INTERESTS OF THE COMPANY AND ITS STOCKHOLDERS 
AND RECOMMENDS A VOTE "FOR" THE ELECTION OF EACH OF THESE NOMINEES. 

                                       7
<PAGE>

    PROPOSAL NO. 2--Proposed Amendment to the Certificate of Incorporation 

   There continues to be a trend toward the accumulation of substantial stock 
positions in public corporations by third parties with a view toward using a 
control block of stock to force a merger or consolidation or other 
restructuring of a corporation. Such actions often are undertaken by the 
third party without advance notice to or consultation with a corporation's 
board of directors. In many cases, these third parties seek representation on 
the corporation's board of directors in order to increase the likelihood that 
their proposals will be implemented by the corporation. If the corporation 
resists their efforts to obtain representation on the corporation's board, 
the third parties may commence proxy contests to have themselves or their 
nominees elected to the board of directors in place of certain directors or 
the entire board. 

   The Board of Directors believes that an abrupt change of control could be 
disruptive to the business and affairs of the Company and might deprive 
individual stockholders of the opportunity to realize the full value of their 
investment in the Company. Moreover, in the particular case of a growth 
oriented company like the Company, the market price at a given time of a 
company's publicly traded securities may not be an accurate measure of the 
company's intrinsic value, since the price may be reflective of short-term 
results or difficulties and may not reflect long-term planning and projected 
growth nor certain information such as the impact of prospective products or 
plans which have not publicly been disclosed. Accordingly, a hostile 
acquisition that is not negotiated by the Board of Directors could result in 
a price which is not indicative of the Company's true value. 

   In considering general takeover trends and the Company's specific 
circumstances, the Board of Directors determined that it would be advisable 
and in the best interests of the Company and its stockholders for the Company 
to adopt certain anti-takeover measures to make more difficult a hostile 
acquisition of the Company. The proposed amendment to the Certificate of 
Incorporation discussed below is not being proposed in response to any 
specific effort to accumulate the Company's stock or obtain control of the 
Company. The proposed amendment is designed to help ensure that holders of 
Common Stock are treated fairly and equally in any multi-step acquisition. In 
addition, it is intended to encourage persons seeking to acquire control of 
the Company to initiate such an acquisition through arms-length negotiations 
with the Board of Directors. Stockholders should be aware, however, that 
these proposals may have the effect of discouraging a third party from making 
a tender offer or otherwise attempting to obtain control of the Company, even 
though such an attempt in certain circumstances might be economically 
beneficial to the Company and its stockholders. 

APPROVAL OF CLASSIFIED BOARD OF DIRECTORS 

   On July   , 1997, the Board of Directors unanimously adopted, subject to 
stockholder approval, a new Article Tenth to the Certificate of Incorporation 
to establish a classified board of directors. The form of Article Tenth, as 
proposed to be amended, is attached to this Proxy Statement as Exhibit A. 

   The Company's By-Laws currently provide for directors to be elected 
annually at the annual meeting of stockholders. The General Corporation Law 
of the State of Delaware ("Delaware Law") permits a corporation to provide 
for a classified board of directors in its 

                                       8
<PAGE>

certificate of incorporation with up to three classes, each serving terms of 
three years. The proposed amendment to the Certificate of Incorporation would 
provide that directors, other than those who may be elected in specified 
circumstances by the holders of preferred stock or indebtedness having 
special rights to elect directors, will be divided or "classified," with 
respect to the time for which they individually hold office, into three 
classes, as nearly equal in number as possible. Directors elected to Class I 
would hold office initially for a term expiring at the 1998 Annual Meeting of 
Stockholders; directors elected to Classes II and III would hold office 
initially for terms expiring at, respectively, the 1999 and 2000 Annual 
Meeting of Stockholders. At each annual meeting beginning with the 1998 
Annual Meeting, only directors for the class whose term is expiring would be 
voted upon and, upon election, each such director would serve a three-year 
term. If this proposal is approved and the nominees of the Board of Directors 
are elected, Mr. Bergman and Dr. Kalish will be elected as Class I Directors, 
Messrs. Horowitz and Mandell will be elected as Class II Directors and 
Messrs. Adler and Evan will be elected as Class III Directors. 

   Under Delaware Law, directors serving on a classified board may be removed 
by stockholders only for cause unless the certificate of incorporation 
provides otherwise. The Certificate of Incorporation currently has no 
contrary provision and, if the proposed amendment is adopted, the Certificate 
of Incorporation will be thereby amended to require a super-majority vote (as 
described below) to amend the Certificate of Incorporation to provide that 
directors may be removed without cause. 

   In addition, if the proposed amendment is adopted, the Certificate of 
Incorporation would be amended to specifically provide incumbent directors 
with the power to fill vacancies on the Board of Directors, whether occurring 
as a result of an increase in the number of directors or otherwise. A 
director elected to fill a vacancy would hold office for the unexpired 
portion of the term of the director who was being replaced. A director 
elected to fill a newly created directorship would hold office until the next 
election of the class to which such director was elected. If the number of 
directors is increased, the additional directors will be apportioned among 
the three classes of directors in order to keep all classes as nearly equal 
as possible. 

   The proposed Article Tenth would also set the number of directors of the 
Board of Directors at six directors, and would require any increase in the 
size of the Board of Directors to be approved by a majority of the Continuing 
Directors (as defined below). The size of the Board of Directors could also 
be increased through an amendment of Article Tenth, which would require the 
super-majority approval specified below. The purpose of this provision is 
intended to prevent a party from seeking to circumvent the provisions of 
Article Tenth by increasing the size of the Board of Directors and filling 
the vacancies with nominees of that party, all at one meeting of the 
stockholders. The classification of the Board of Directors will make it more 
difficult for stockholders to change the composition of the Board of 
Directors in a relatively short period of time. At least two annual meetings 
of stockholders, instead of one, generally will be required to change the 
majority of the Board of Directors. 

   If Article Tenth is added as proposed, the Certificate of Incorporation 
would be amended to require, as permitted by Delaware Law, that amendments to 
or repeal of Article Tenth would be effective only if approved by either (a) 
a majority of the Continuing Directors (in addition to 

                                       9
<PAGE>

the vote otherwise required by Section 242(b)(1) of Delaware Law), or (b) an 
affirmative vote of the holders of (i) eighty percent (80%) of the 
outstanding shares of capital stock of the Company entitled to vote generally 
for the election of directors voting as a single class, and (ii) if an 
Interested Stockholder (as defined below) is proposing such amendment, 
two-thirds or more of the outstanding shares of capital stock of the Company 
entitled to vote generally for the election of directors voting as a single 
class which are not beneficially owned, directly or indirectly, by such 
Interested Stockholder. Delaware Law provides that, unless a greater vote is 
specified in a corporation's certificate of incorporation, amendments to the 
certificate of incorporation require the approval of the holders of a 
majority of outstanding stock entitled to vote thereon and approval of a 
majority of the outstanding shares of each class entitled to vote thereon. 
The requirement of a super-majority vote to amend or repeal Article Tenth, as 
proposed to be amended, is designed to prevent a stockholder controlling less 
than a substantial majority of the voting power of the Company from 
circumventing the protections which a classified board is intended to provide 
simply by repealing or amending Article Tenth. 

   If the proposed amendment is adopted, the Board of Directors will amend 
the Company's By-Laws to conform to the provisions of Article Tenth to the 
Certificate of Incorporation, as amended. 

Recommendation 

   The proposal to adopt a classified Board of Directors is intended to 
encourage any person who might seek to acquire control of the Company to 
consult first with the Board of Directors and to negotiate with the Board of 
Directors the terms of any proposed business combination or tender offer. 
Without a classified board, a potential acquiror, at a single meeting of 
stockholders, could obtain control of the Board of Directors and unilaterally 
approve an acquisition or other transaction that might not provide all 
stockholders with adequate consideration for their investment in the Company 
or treat all stockholders equally. Article Tenth, as proposed, would have the 
effect of delaying a contest for the election of directors and making more 
difficult the acquisition of control of the Company by means of a hostile 
tender offer, open market purchases, a proxy contest or otherwise, and the 
removal of incumbent management. As a result, the proposal may have the 
effect of limiting stockholder participation in certain types of transactions 
that might be proposed, whether or not such transactions were favored by a 
majority of stockholders. The Board of Directors believes that it is in the 
best interests of the Company and all its stockholders to provide a mechanism 
that allows takeover attempts to be evaluated by the Board of Directors 
(which may be in possession of non-public information critical to an accurate 
assessment of the attractiveness of an acquisition proposal) and the 
stockholders in a careful and deliberate manner. 

Vote Required 

   The approval of this proposal requires the affirmative vote of a majority 
of all outstanding shares. 

Definitions 

   Proposed Article Tenth of the Certificate of Incorporation confers on a 
majority of the Continuing Directors the power and duty to determine, on the 
basis of information known to 

                                       10
<PAGE>

them after reasonable inquiry, the applicability of certain defined terms 
used in proposed Article Tenth, in addition to such other matters with 
respect to which a determination is required under proposed Article Tenth. A 
summary of the definitions of certain of these terms follows. 

   "Affiliate" and "Associate" shall have the respective meanings ascribed to 
them in Rule 12b-2 of the General Rules and Regulations under the Securities 
Exchange Act of 1934 (the "Exchange Act"). 

   A person shall be a "beneficial owner" of any Voting Shares: 

     (i) which such person or any of its Affiliates or Associates beneficially 
    owns, directly or indirectly; or 

     (ii) which such person or any of its Affiliates or Associates has (1) the 
    right to acquire (whether such right is exercisable immediately or only 
    after the passage of time) pursuant to any agreement, arrangement or 
    understanding or upon the exercise of conversion rights, exchange rights, 
    warrants or options, or otherwise or (2) the right to vote or to direct 
    the voting thereof pursuant to any agreement, arrangement or 
    understanding; or 

     (iii) which is beneficially owned, directly or indirectly, by any other 
    person with which such person or any of its Affiliates or Associates has 
    any agreement, arrangement or understanding for the purpose of acquiring, 
    holding, voting or disposing of any Voting Shares. 

   A "Continuing Director" is any member of the Company's Board of Directors 
who is unaffiliated with, and not a nominee of, an Interested Stockholder, 
and any successor of a Continuing Director who is unaffiliated with, and not 
a nominee of, an Interested Stockholder and is approved to succeed a 
Continuing Director by a majority of Continuing Directors then on the Board 
of Directors. 

   "Interested Stockholder" shall mean any Person (other than the Company, 
any Subsidiary of the Company, any employee benefit plan of the Company or 
any Subsidiary of the Company or any entity holding shares of Common Stock 
for or pursuant to the terms of any such plan or any person who acquires more 
than 15% of the outstanding Voting Shares with the prior approval of a 
majority of the Continuing Directors), who or which: 

     (i) is the beneficial owner, directly or indirectly, of more than 15% of 
    the combined voting power of the then outstanding Voting Shares; or 

     (ii) is an assignee of or has otherwise succeeded to the beneficial 
    ownership of any Voting Shares which were at any time within the two-year 
    period immediately prior to the date in question beneficially owned by an 
    Interested Stockholder. 

   For the purposes of determining whether a person is an Interested 
Stockholder, the number of Voting Shares deemed to be outstanding shall 
include shares deemed owned through application of the definition of 
beneficial ownership provided above but shall not include any Voting Shares 
beneficially owned by any person other than the Interested Stockholder which 
may be issuable pursuant to any agreement, arrangement or understanding or 
upon exercise of conversion rights, warrants or options, or otherwise. 

                                       11
<PAGE>

   "Person" shall mean any individual, firm, trust, partnership, association, 
corporation, unincorporated organization or other entity (other than the 
Company, any Subsidiary of the Company for itself or as a fiduciary for 
customers or a trustee holding stock for the benefit of the employees of the 
Company or its Subsidiaries, or any one of them, pursuant to one or more 
employee benefit plans or arrangements), as well as two or more persons 
acting as a partnership, limited partnership, syndicate, association or other 
group for the purpose of acquiring, holding or disposing of shares of stock. 

   "Subsidiary" shall mean any corporation, partnership or other entity of 
which a majority of any class of equity security (as defined in Rule 3a(11)-1 
of the General Rules and Regulations under the Exchange Act), is owned, 
directly or indirectly, by the Company; provided, however, that for purposes 
of the definition of Interested Stockholder set forth above, the term 
"Subsidiary" shall mean only a corporation, partnership or other entity of 
which a majority of each class of equity security is beneficially owned, 
directly or indirectly, by the Company. 

   "Voting Shares" shall mean shares of all classes and series of the Company 
entitled to vote generally in the election of the directors. 

Other Anti-Takeover Provisions 

   The Certificate of Incorporation currently provides that the Company may 
issue up to 1,000,000 shares of Preferred Stock, from time to time in one or 
more series, and the Board of Directors is authorized to fix the dividend 
rights and terms, any conversion rights, any voting rights, any redemption 
rights and terms (including sinking fund provisions), the rights in the event 
of liquidation and any other rights, preferences, privileges and restrictions 
of any series of Preferred Stock, as well as the number of shares 
constituting such series and the designation thereof. The issuance of shares 
of Preferred Stock could enable the Board of Directors to render more 
difficult or discourage an attempt to obtain control of the Company by means 
of a merger, tender offer or other business combination transaction directed 
at the Company by, among other things, placing shares of Preferred Stock with 
investors who might align themselves with the Board of Directors, issuing new 
shares to dilute stock ownership of a person or entity seeking control of the 
Company or creating a class or series of Preferred Stock with class voting 
rights. The issuance of shares of the Preferred Stock as an anti-takeover 
device might preclude stockholders from taking advantage of a situation which 
they believed could be favorable to their interests. No shares of Preferred 
Stock are presently outstanding, although the Company reserves the right to 
issue these shares directly or may determine in the future to establish a 
stockholders' rights plan (or poison pill) through the issuance of shares of 
Preferred Stock. 

   THE BOARD OF DIRECTORS DEEMS PROPOSAL NO. 2 TO BE IN THE BEST INTERESTS OF 
THE COMPANY AND ITS STOCKHOLDERS AND RECOMMENDS A VOTE "FOR" APPROVAL OF THE 
AMENDMENT OF THE CERTIFICATE OF INCORPORATION TO PROVIDE FOR A CLASSIFIED 
BOARD OF DIRECTORS. 

                                       12
<PAGE>

                            EXECUTIVE Compensation 

   The following table sets forth information concerning all cash and 
non-cash compensation awarded to, earned by or paid to the Company's chief 
executive officer and each of the three most highly compensated executive 
officers of the Company during the fiscal year ended December 31, 1996 for 
services in all capacities to the Company and its subsidiaries. 

                          SUMMARY COMPENSATION TABLE 

<TABLE>
<CAPTION>
                                                                                            LONG-TERM 
                                                         ANNUAL COMPENSATION               COMPENSATION 
                                             ------------------------------------------ ---------------- 
                                                                                            SECURITIES 
                                                                                            UNDERLYING 
                                                                          OTHER ANNUAL        STOCK 
NAME AND PRINCIPAL POSITION            YEAR     SALARY        BONUS       COMPENSATION      OPTIONS(1) 
- ----------------------------------- -------- ----------- ------------- ---------------- ---------------- 
<S>                                 <C>      <C>         <C>           <C>              <C>
Uri Evan(2)                            1996    $200,000     $   --         $22,020             -- 
 Chairman of the Board and             1995     118,308          --          21,491            -- 
 Chief Executive Officer               1994      70,000          --             --             -- 
Frederick J. Horowitz(2)               1996     125,000       42,367          5,600             -- 
 Chief Administrative Officer and      1995      88,538       30,144          5,456            -- 
 Executive Vice President              1994         --           --             --             -- 
Frank Corella                          1996     175,000      150,000(3)      12,933            15,000 
 Vice President of Sales and           1995     150,000      273,750(3)      20,000            -- 
 Marketing                             1994     150,000      190,388(3)      20,000            -- 
Daniel Bergman(2)                      1996     125,000       42,367          5,600             -- 
 Vice President                        1995      88,538       30,144          7,877            -- 
                                       1994      65,000          --             --             -- 
</TABLE>

(1) Amounts reflected have been adjusted for the three-for-two stock split of 
    the Company's Common Stock in the form of a stock dividend paid on 
    February 9, 1996 (the "Stock Split"). 

(2) Dollar amounts reflected do not include S corporation distributions made 
    by the Company in each of 1994 and 1995, prior to the Company's initial 
    public offering of stock in August 1995 (the "1995 IPO"). 

(3) Represents sales commissions and bonuses. See "--Employment Agreements." 

                                       13
<PAGE>

   The following table sets forth information on option grants in the fiscal 
year ended December 31, 1996 to the persons named in the Summary Compensation 
Table. All amounts have been adjusted to reflect the Stock Split. 

                      OPTION GRANTS IN LAST FISCAL YEAR 

<TABLE>
<CAPTION>
                                                                                              POTENTIAL REALIZABLE 
                                                                                                VALUE AT ASSUMED 
                                                                                                  ANNUAL RATES 
                                                                                                 OF STOCK PRICE 
                                                                                                APPRECIATION FOR 
                                                                                                 OPTION TERM (2) 
                                                                                         ----------------------------- 
                             NUMBER OF           % OF 
                             SECURITIES     TOTAL OPTIONS 
                             UNDERLYING       GRANTED TO      EXERCISE OR 
                              OPTIONS        EMPLOYEES IN      BASE PRICE    EXPIRATION 
NAME                          GRANTED       FISCAL YEAR(1)     PER SHARE        DATE            5%            10% 
- ------------------------- -------------- ------------------ -------------- ------------- -------------- -------------- 
<S>                       <C>            <C>                <C>            <C>           <C>            <C>
Uri Evan                         --               --               --            --             --             -- 
Frederick J. Horowitz            --               --               --            --             --             -- 
Frank Corella                  15,000           13.18            $15.75        1/2/06        $130,251       $320,815 
                                                                                                               -- 
Daniel Bergman                   --               --               --            --             -- 
</TABLE>

(1) Options vest over three years in installments of 25%, 25% and 50%. 

(2) Amounts reflected in these columns represent hypothetical values that may 
    be realized upon exercise of the options immediately prior to the 
    expiration of their term, assuming the specified annually compounded 
    rates of appreciation of the Company's Common Stock over the term of the 
    options. These numbers are calculated based on rules promulgated by the 
    Securities and Exchange Commission. Actual gains, if any, on stock option 
    exercises and Common Stock holdings are dependent on the timing of such 
    exercise and the future performance of the Company's Common Stock. 

   The following table sets forth information with respect to (i) exercises 
of stock options during fiscal 1996 and (ii) unexercised stock options held 
at December 31, 1996 by the persons named in the Summary Compensation Table. 

                   AGGREGATED FISCAL YEAR-END OPTION VALUES 

<TABLE>
<CAPTION>
                                                                       NUMBER OF                   VALUE OF UNEXERCISED 
                                                                  UNEXERCISED OPTIONS              IN-THE-MONEY OPTIONS 
                                  OPTION EXERCISES              HELD AT FISCAL YEAR END          AT FISCAL YEAR END($)(2) 
                          ------------------------------- --------------------------------- --------------------------------- 
                               SHARES 
                              ACQUIRED          VALUE 
NAME                         ON EXERCISE     REALIZED(1)     EXERCISABLE     UNEXERCISABLE     EXERCISABLE     UNEXERCISABLE 
- ------------------------- --------------- --------------- --------------- ----------------- --------------- ----------------- 
<S>                       <C>             <C>             <C>             <C>               <C>             <C>
Uri Evan                         --              --              --               --               --               -- 
Frederick J. Horowitz            --              --              --               --               --               -- 
Frank Corella                  29,786        $1,183,994        29,786           74,573         $1,180,270       $2,748,705 
                                                                                  -- 
Daniel Bergman                   --              --              -- 
</TABLE>

(1) The "value realized" represents the difference between the exercise price 
    of the option and the closing price of the Common Stock on The Nasdaq 
    National Market on the date of exercise. 

(2) The value for an "in-the-money" option represents the difference between 
    the exercise price of the option and the closing price of the Common 
    Stock on The Nasdaq National Market on December 31, 1996 of $41.625. 

                                       14
<PAGE>

EMPLOYMENT AGREEMENTS 

   In January 1996, the Company entered into an amended employment agreement 
with Mr. Evan which provides for an annual base salary of $200,000, as well 
as such bonuses as may be authorized from time to time by the Board of 
Directors. The agreement expires in June 1999, with automatic extensions of 
one year unless terminated, and a covenant not to compete for a period of up 
to twenty-four months following the termination of employment. Mr. Evan has 
agreed to devote approximately 80% of his working time to the business and 
affairs of the Company. If the Company terminates the agreement other than 
for cause, Mr. Evan will be entitled to continue to receive his base salary 
through the end of the term. The agreement also provides that in the event of 
a Change of Control (as defined in the agreement) during the term of the 
agreement or during the twenty-four months thereafter, Mr. Evan shall receive 
a payment equal to 2.5% of the increase in the Market Capitalization of the 
Company (as defined in the agreement) between the Company's 1995 initial 
public offering and such Change of Control. 

   Messrs. Horowitz and Bergman have each entered into an employment 
agreement with the Company that provides for an annual base salary of 
$125,000, the right to receive 8% of the OGM Pool (as defined below) and such 
other bonuses as may be authorized from time to time by the Board of 
Directors. See "--Profit Sharing Plan." Both agreements have a term of three 
years expiring in 1998, with automatic extensions of one year unless 
terminated, and a covenant not to compete for a period of up to twenty-four 
months following the termination of employment. Mr. Corella has entered into 
an employment agreement with the Company that provides for an annual base 
salary of $175,000. Mr. Corella is also expected to be able to earn sales 
commissions and, pursuant to the terms of his employment agreement, is 
entitled to receive an additional $125,000 in bonuses in the event the 
Company's net sales exceed $100,000,000 for the year. Each agreement requires 
the executive to devote his full time, attention and efforts to the business 
and affairs of the Company. 

   In March 1997, the Company entered into an employment agreement with 
Richard D. Coslow to serve as the Company's Chief Financial Officer beginning 
April 14, 1997. The agreement provides for an annual base salary of $156,000 
plus such bonuses as may be authorized from time to time by the Board of 
Directors, the right to receive 8% of the OGM Pool and the right to receive 
an option to purchase 15,000 shares of Common Stock pursuant to the Plan. The 
agreement has an initial three year term, with automatic extensions of one 
year unless terminated. If the Company terminates the agreement other than 
for cause, or the permanent disability or death of Mr. Coslow, he will be 
entitled to continue to receive his base salary for a period of six months 
from the date of such termination (or one year in the event such termination 
occurs within the first year of his employment). 

PROFIT SHARING PLAN 

   The Company has a profit sharing plan (the "OGM Plan") based on the amount 
by which the Company's OGM exceeds 10% in a given year. OGM is equal to the 
percentage of gross sales represented by the Company's income from operations 
plus general and administrative expenses. If the Company's OGM exceeds 10%, a 
percentage of that excess is placed in a bonus pool (the "OGM Pool"). The 
percentage added to the OGM Pool varies between 5% and 22% of OGM in excess 
of 10%, except that the total amount available for distribution does not 

                                       15
<PAGE>

include amounts calculated based on annual net sales in excess of $200 
million. Of the OGM Pool, 24% currently is allocated for distribution to 
senior executives with Messrs. Bergman, Horowitz and Coslow each to receive 
8%. Of the remainder of the OGM Pool, no participant currently can receive a 
distribution greater than 50% of his or her base salary. Amounts not 
allocated for distribution under the OGM Pool will not be distributed. For 
1995 and 1996, the Company made payments aggregating approximately $231,000 
and $410,000, respectively, under the OGM Plan. No distributions were made 
under the OGM Plan for periods prior to 1995. 

COMPENSATION OF DIRECTORS 

   Each non-employee director of the Company receives (i) an annual fee of 
$15,000 and (ii) $1,500 per day for each Board of Directors or committee 
meeting attended but not more than $1,500 for any single day, regardless of 
the number of meetings of the Board of Directors or any committee thereof 
attended during that day. In addition, directors who are not employees of the 
Company are compensated through stock options. See "--Non-Employee Directors' 
Plan." 

1995 STOCK OPTION PLAN 

   See "Proposal No. 3" for a description of the terms of the Plan. 

NON-EMPLOYEE DIRECTORS' PLAN 

   Effective in August 1995, the Company adopted a Stock Option Plan for 
Non-Employee Directors (the "Directors' Plan"), pursuant to which options to 
acquire an aggregate of 75,000 shares of Common Stock may be granted to 
non-employee directors. The Directors' Plan provides for the automatic grant 
to each of the Company's non-employee directors of (1) an option to purchase 
4,500 shares of Common Stock on the later of the date of such director's 
initial election or appointment to the Board of Directors or the date of 
adoption of the Directors' Plan, and (2) an option to purchase 4,500 shares 
of Common Stock on each annual anniversary of such election or appointment, 
provided that such individual is on that anniversary date a non-employee 
director. The options will have an exercise price of 100% of the fair market 
value of the Common Stock on the date of grant, have a ten-year term and 
become exercisable in four equal quarterly installments commencing on the 
date which is three months after the date of the grant thereof, subject to 
acceleration in the event of a change of control (as defined in the 
Directors' Plan). The options may be exercised by payment in cash, check or 
shares of Common Stock. 

REPORT OF THE COMPENSATION COMMITTEE 

   General. The Compensation Committee, presently consisting of Messrs. Adler 
and Mandell (during 1996, composed of Messrs. Adler, Mandell and Joseph S. 
Cohen during 1996), was established in August 1995 and is responsible for the 
planning, review and administration of the Company's executive compensation 
program. Prior to the establishment of the 

                                       16
<PAGE>

Compensation Committee, the Board of Directors administered the Company's 
executive compensation programs, monitored corporate performance and its 
relationship to compensation of executive officers, and made appropriate 
decisions concerning matters of executive compensation. 

   The Company's objective is to provide a superior return to its 
stockholders. To support this objective, the Company believes it must 
attract, retain and motivate top quality executive talent. The Company's 
executive compensation program is a critical tool in this process. The 
Company's executive compensation program has been designed to link executive 
compensation to Company performance through at-risk compensation 
opportunities, providing significant reward to executives based on the 
Company's success. The Company's executive compensation program consists of 
base salary, annual cash incentive opportunities and long-term incentives 
represented by stock options. 

   Base Salary. The Committee recognizes the importance of a competitive 
compensation structure in retaining and attracting senior executives. 
Executive salary levels are reviewed and established annually. The salaries 
received by the Company's executives generally reflect their levels of 
responsibility and other factors, such as assessments of individual 
performance. 

   As described above, the compensation for Mr. Evan, the Company's Chief 
Executive Officer, was $222,020 during 1996. This, combined with the 
provision in Mr. Evan's employment agreement providing for the payment to Mr. 
Evan of a percentage of the increase in the Company's market capitalization 
on a change in control of the Company, reflected the Board of Directors' 
agreement on Mr. Evan's contributions to the Company during the last year, 
including Mr. Evan's performance in strategically positioning the Company for 
future growth. 

   Profit Sharing Plan. The Company's executive officers are eligible for 
annual cash performance bonuses under the OGM Plan, as described above. The 
OGM Plan is designed to create an additional incentive for certain executive 
officers and employees of the Company to grow the Company's business while 
continuing to focus on operating profits. The Committee believes that this 
form of compensation helps to more closely align the interests of employees 
with those of the Company and its stockholders. For 1996, the Company made 
payments aggregating approximately $410,000 under the OGM Plan. 

   Stock Options. Stock option grants have historically been utilized by the 
Company as part of its compensation program for all team members, including 
the Company's executives and management team members. The Company's stock 
option program permits team members to buy a specific number of shares of 
Common Stock, in the future, at the fair market value of such shares on the 
date the option is granted. Since stock options gain value only if the price 
of the Common Stock increases above the option exercise price, the use of 
stock option grants reflects the Company's philosophy of linking compensation 
to performance. In addition, the Committee believes that stock option grants 
to team members help to provide an incentive for their continued employment 
and otherwise more closely align their interests with those of the Company 
and its stockholders. The Company also used stock options as part of its 
standard compensation package developed to attract highly qualified 
employment candidates to the Company. 

                                       17
<PAGE>

   Option grants made by the Committee during 1996 to the Company's executive 
officers included the grant of performance options for the purchase of 28,125 
shares of the Common Stock. These option grants were part of the Committee's 
program to provide the Company's executives with added long-term incentive 
through stock-based compensation. The options vest over the next three years, 
at 25% for each of the first and second years, and 50% for the third year. 

   The Compensation Committee believes that linking executive compensation to 
individual accomplishments as well as corporate performance results in a 
better alignment of compensation with corporate business goals and 
stockholder value. As strategic and performance goals are met or exceeded, 
resulting in increased value to stockholders, executives are rewarded 
commensurately. The Compensation Committee believes that compensation levels 
during 1996 adequately reflect the Company's compensation goals and policies. 

                                            Compensation Committee, 

                                              Frederick R. Adler 
                                              Richard A. Mandell 

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION 

   Uri Evan, Chief Executive Officer, Chairman of the Board and a principal 
stockholder of the Company, is also a director, officer and stockholder of 
American Value Brands Inc. and a director and officer of Net Grocer Inc. and 
Frederick R. Adler, a director and principal stockholder of the Company, is 
also a director and stockholder of American Value Brands Inc. and a director 
of Net Grocer Inc. 

COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934 

   To the Company's knowledge, the Company's directors, executive officers 
and beneficial owners of more than ten percent of the Company's Common Stock 
are in compliance with the reporting requirements of Section 16(a) under the 
Exchange Act. The Company is aware that during 1996, each of Messrs. Horowitz 
and Kalish failed to timely report one transaction on Form 4, which 
transactions were subsequently reported. 

                                       18
<PAGE>

                    COMPARATIVE PERFORMANCE BY THE COMPANY 

   The Securities and Exchange Commission requires the Company to present a 
chart comparing the cumulative total stockholder return on its Common Stock 
with the cumulative total stockholder return of (i) a broad equity market 
index and (ii) an index based on returns from a peer group of companies. The 
peer group of companies compared in the chart below consists of Church & 
Dwight Co., Inc., The Clorox Company, Colgate-Palmolive Company, The Dial 
Corp., INBRAND, NCH Corporation, Paragon Trade Brands, Inc., Paragon Group, 
Inc., Perrigo Company, The Proctor & Gamble Company, and Unilever N.V. (the 
"Peer Group Index"). This peer group was selected based on the Company's good 
faith determination that these companies fairly represent the companies which 
compete in the same industry or line-of-business as the Company. This chart 
compares the Common Stock with (i) the Nasdaq Composite Index and (ii) the 
Peer Group Index, and assumes an investment of $100 on August 7, 1995 (the 
date the Company's shares began trading on the Nasdaq National Market) in 
each of the Common Stock, the stocks comprising the Nasdaq Composite Index 
and the stocks comprising the Peer Group Index. 

                             USA DETERGENTS, INC. 
                    COMPARISON OF CUMULATIVE TOTAL RETURN 
                    (AUGUST 7, 1995-DECEMBER 31, 1996)(1) 


<TABLE>
<CAPTION>
PEER COMPANIES
                                             Sep           Dec           Mar           Jun           Sep           Dec
COMPANY            SYMBOL    7-Aug-95     30-Sep-95     31-Dec-95     31-Mar-96     30-Jun-96     30-Sep-96     31-Dec-96
- -------            ------    --------     ---------     ---------     ---------     ---------     ---------     ---------
<S>               <C>       <C>            <C>           <C>           <C>           <C>           <C>           <C>    
CHURCH & DWIGHT   CHD        100.0000       95.0800       80.8750       91.2594       91.2594       89.0692       99.9980
CLOROX            CLX        100.0000      107.9400      108.3178      130.2413      134.0183      144.9810      151.7806
COLGATE PALMOLIVE CL         100.0000       95.3500      100.5370      111.4453      121.2859      124.3302      132.0262
DIAL/VIAD         DL/VVI     100.0000      101.5400      121.5434      114.8707      117.4323      113.8389      127.1694
INBRAND           INBR       100.0000       82.3500       97.0577      133.8232      164.7096      167.6579      133.8245
NCH CORP.         NCH        100.0000       95.2200       96.0484       94.1755      106.8609       92.1034      100.2085
PARAGON           PTB        100.0000      105.9800      159.8284      141.8797      147.0016      159.8201      205.1131
PARAGON           PAO        100.0000       90.1300       91.4459       92.7627       86.1858       81.5835       93.4294
PERRIGO           PRGO       100.0000      101.0300       97.9385      111.3365       92.7767       81.4394       75.2581
PROCTOR & GAMBLE  PG         100.0000      110.9900      119.6361      122.1604      130.6261      140.5406      155.1287
UNI-LEVER         UN         100.0000       98.5800      106.7326      102.9436      110.0570      119.5329      132.8967
                  USA DETERG  $ 100         $ 100         $ 107         $ 111         $ 118         $ 122         $ 132
                  NASDAQ
                  COMPOSITE   $ 100         $ 105         $ 106         $ 111         $ 119         $ 123         $ 130
USA DETERGENTS    USA DETERG  $ 100         $ 143         $ 162         $ 336         $ 412         $ 411         $ 430

</TABLE>
                           

(1)    Comparison has been restated from comparison included in the Company's 
       Proxy Statement, dated April 12, 1996, to reflect the removal of Armor 
       All Products Corp. and De Soto Inc. from the Peer Group Index, due to 
       the acquisition of both companies during 1996 which resulted in the 
       cessation of public trading in their common stocks. 

                                       19
<PAGE>

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

   In June 1994, U.S.A. Products, Inc., a New Jersey corporation, agreed to 
act as guarantor under the Company's then existing line of credit facility. 
This facility, and consequently the guaranty, were terminated in December 
1996. U.S.A. Products, Inc. is owned by Mr. Horowitz and the wives of Messrs. 
Antebi, Bergman, Cohen and Anatian. 

   In 1995, Mr. Adler and Mr. Blair Effron were granted rights to "piggyback" 
on any registration statement filed by the Company, subject to certain 
restrictions. The registration rights agreement relating to such "piggyback" 
rights covers all Common Stock held by Messrs. Adler and Effron. Mr. Adler 
has been of counsel to the law firm of Fulbright & Jaworski L.L.P. since 
January 1, 1996, which firm was retained to provide legal services to the 
Company during fiscal 1996. 

                PROPOSAL NO. 3-APPROVAL OF AN AMENDMENT TO THE 
                 COMPANY'S 1995 STOCK OPTION PLAN TO INCREASE 
             THE NUMBER OF SHARES WHICH MAY BE ISSUED THEREUNDER 

   The Board of Directors has unanimously adopted, subject to stockholder 
approval, an amendment to the Company's 1995 Stock Option Plan which would 
increase the aggregate number of shares of Common Stock that may be issued 
under the Plan from 388,935 shares to 1,000,000 shares. The Board of 
Directors believes that approval of this amendment will serve the best 
interests of the Company and its stockholders. 

   The Plan was adopted for the purpose of securing for the Company and its 
stockholders the benefits of common stock ownership of the Company by key 
personnel of the Company and its subsidiaries. The Board of Directors 
believes that the granting of options under the Plan will foster the 
Company's ability to attract, retain and motivate those individuals who will 
be largely responsible for the profitability and long-term future growth of 
the Company. The proposed amendment to the Plan will provide the Company with 
the flexibility to continue to grant stock options to these persons. The 
Company presently is actively engaged in a search for a new President. It is 
expected that any person so hired as the President of the Company will be 
granted, as part of his or her compensation, an option to purchase a 
significant number of shares of Common Stock. As of June 1, 1997, the number 
of shares available for future grants under the Plan was 191,160 and 
approximately 675 persons were eligible to participate in the Plan. 

   The Plan authorizes the Board to issue incentive stock options ("ISO's"), 
as defined in Section 422(b) of the Internal Revenue Code (the "Code"), and 
stock options that do not conform to the requirements of that Code section 
("Non-ISO's"). The exercise price of each ISO may not be less than 100% of 
the fair market value of the Common Stock at the time of grant, except that 
in the case of a grant to an employee who owns (within the meaning of Code 
Section 422(b)(6)) 10% or more of the outstanding stock of the Company or any 
subsidiary (a "10% 

                                       20
<PAGE>

Stockholder"), the exercise price may not be less than 110% of such fair 
market value. The exercise price of each Non-ISO may not be less than the par 
value of the Common Stock. Generally, options will vest over a three to five 
year period, subject to acceleration in the event of a Change in Control (as 
hereinafter defined), and may not be exercised after the tenth anniversary 
(fifth anniversary in the case of an ISO granted to a 10% Stockholder) of 
their grant. Options may not be transferred during the lifetime of an 
optionholder. No stock options may be granted under the Plan after August 
2005. 

   The Plan is administered by the Stock Option Committee (the "Committee") 
of the Board of Directors. Subject to the provisions of the Plan, the 
Committee has the authority to, among other things, determine the individuals 
to whom the stock options are to be granted, the number of shares to be 
covered by each option, the option price, the type of option, the option 
period, the restrictions, if any, on the exercise of the option and the terms 
for the payment of the option price, interpret the provisions of the Plan, 
fix and interpret the provisions of option agreements made under the Plan, 
supervise the administration of the Plan, and take such other action as may 
be necessary or desirable in order to carry out the provisions of the Plan. 
Each grant of options is to be evidenced by a stock option agreement executed 
by the Company and the optionee at the time of grant in accordance with the 
terms and conditions of the Plan. 

   No option will become exercisable unless the person to whom the option is 
granted remains in the continuous employ or service of the Company or one of 
its subsidiaries for at least six months (or for such longer period as the 
Committee may designate) from the date the option is granted. Unless extended 
by the Committee, if an optionee ceases to be employed by or to perform 
services for the Company or one of its subsidiaries for any reason other than 
death or disability, then each outstanding option granted to him or her under 
the Plan will terminate on the date three months after the date of such 
termination of employment or service, of, if earlier, the date specified in 
the option agreement. If an optionee's employment or service is terminated by 
reason of the optionee's death or disability (or if the optionee's employment 
or service is terminated by reason of his or her disability and the optionee 
dies within one year after such termination of employment or service), then, 
unless extended by the Committee, each outstanding option granted to the 
optionee under the Plan will terminate on the date one year after the date of 
such termination of employment or service (or one year after the later death 
of a disabled optionee) or, if earlier, the date specified in the option 
agreement. 

   If any event constituting a "Change in Control of the Company" shall 
occur, all options granted under the Plan which are outstanding at the time a 
Change in Control of the Company occurs will immediately become exercisable. 
A "Change in Control of the Company" will be deemed to occur if (i) there is 
consummated (x) any consolidation or merger of the Company in which the 
Company is not the continuing or surviving corporation or pursuant to which 
shares of the Company's Common Stock would be converted into cash, securities 
or other property, other than a merger of the Company in which the holders of 
the Company's Common Stock immediately prior to the merger have the same 
proportionate ownership of common stock of the surviving corporation 
immediately after the merger, or (y) any sale, lease, exchange 

                                       21
<PAGE>

or other transfer (in one transaction or a series of related transactions) of 
all, or substantially all, of the assets of the Company, or (ii) the 
stockholders of the Company approve any plan or proposal for liquidation or 
dissolution of the Company, or (iii) any person (as such term is used in 
Section 13(d) and 14(d)(2) of the Exchange Act), becomes the beneficial owner 
(within the meaning of Rule 13d-3 under the Exchange Act) of 40% or more of 
the Company's outstanding Common Stock other than pursuant to a plan or 
arrangement entered into by such person and the Company, or (iv) during any 
period of two consecutive years, individuals who at the beginning of such 
period constitute the entire Board of Directors cease for any reason to 
constitute a majority thereof unless the election, or the nomination for 
election by the Company's stockholders, of each new director was approved by 
a vote of at least two-thirds of the directors then still in office who were 
directors at the beginning of the period. 

   The Board of Directors may amend or terminate the Plan. Except as 
otherwise provided in the Plan with respect to equity changes, any amendment 
which would increase the aggregate number of shares of Common Stock as to 
which options may be granted under the Plan, materially increase the benefits 
under the Plan, or modify the class of persons eligible to receive options 
under the Plan is subject to the approval of the Company's stockholders. No 
amendment or termination may affect adversely any outstanding option without 
the written consent of the optionee. 

FEDERAL INCOME TAX CONSEQUENCES 

   An optionee will not realize taxable income upon the grant of an option. 
In general, the holder of a Non-ISO will realize ordinary income when the 
option is exercised equal to the excess of the value of the stock over the 
exercise price (i.e., the option spread), and the Company receives a 
corresponding deduction in the same amount, subject to the deduction limits 
of Section 162(m) of the Code. (If an optionee is subject to the six month 
restrictions on sale of Common Stock under Section 16(b) of the Exchange Act, 
ordinary income recognition generally will be postponed until the date the 
restrictions lapse, unless an early income recognition election is made.) 
Upon a later sale of the stock, an optionee will realize capital gain or loss 
equal to the difference between the selling price and the value of the stock 
at the time the option was exercised (or, if later, the time the ordinary 
income is recognized with respect to the shares received upon exercise). 

   The holder of an ISO will not realize taxable income upon the exercise of 
the option (although the option spread is an adjustment to taxable income 
that may result in alternative minimum tax (the adjustment, if any, is also 
added to the basis of the shares for purposes of determining adjusted gain or 
loss under the alternative minimum tax when the shares are sold)). If the 
stock acquired upon exercise of the Incentive Stock Option is sold or 
otherwise disposed of within two years from the option grant date or within 
one year from the exercise date, then, in general, gain realized on the sale 
is treated as ordinary income to the extent of the option spread at the 
exercise date, and the Company receives a corresponding deduction in the same 
amount, subject to the limitations of Section 162(m) of the Code. Any 
remaining gain is treated as short-term or long-term capital gain depending 
on the holding period. If the stock is 

                                       22
<PAGE>

held for at least two years from the grant date and one year from the 
exercise date, then gain or loss realized upon the sale will be capital gain 
or loss and the Company will not be entitled to a deduction. 

THE AMENDMENT TO THE PLAN 

   The Board of Directors believes that approval of the amendment to increase 
the aggregate number of shares which may be issued under the Plan will serve 
the best interests of the Company and its stockholders by permitting the 
Committee to exercise needed flexibility in the administration of the Plan 
and the granting of options thereunder. In addition, the Board of Directors 
believes that the ability to grant additional options will help attract, 
motivate and retain key employees and directors who are in a position to 
contribute to the successful conduct of the business and affairs of the 
Company as well as stimulate in such individuals an increased desire to 
render greater service to the Company. 

   Accordingly, the Board of Directors recommends that the stockholders 
approve the following resolution: 

     RESOLVED, that the aggregate number of shares of the Company's Common 
     Stock which may be issued under the Company's 1995 Stock Option Plan 
     (the "Plan") shall be increased to 1,000,000 shares, and that the first 
     sentence of Section 2 of the Plan be amended to read in its entirety as 
     follows: 

     "The Company may issue and sell a total of 1,000,000 shares of its 
     common stock, $.01 par value (the "Common Stock"), pursuant to the 
     Plan." 

   THE BOARD OF DIRECTORS DEEMS PROPOSAL NO. 3 TO BE IN THE BEST INTERESTS OF 
THE COMPANY AND ITS STOCKHOLDERS AND RECOMMENDS A VOTE "FOR" APPROVAL 
THEREOF. 

                  PROPOSAL NO. 4-RATIFICATION OF APPOINTMENT 
                 OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS 

   The stockholders will be asked to ratify the appointment of Deloitte & 
Touche LLP as the independent certified public accountants of the Company for 
the fiscal year ending December 31, 1997. Deloitte & Touche LLP audited the 
financial statements of the Company for the fiscal year ended December 31, 
1996. A representative of Deloitte & Touche LLP is expected to be present at 
the Annual Meeting, will have an opportunity to make a statement if he or she 
desires to do so and is expected to be available to respond to appropriate 
questions from stockholders. 

   THE BOARD OF DIRECTORS DEEMS PROPOSAL NO. 4 TO BE IN THE BEST INTERESTS OF 
THE COMPANY AND ITS STOCKHOLDERS AND RECOMMENDS A VOTE "FOR" APPROVAL 
THEREOF. 

                                       23
<PAGE>

                            STOCKHOLDER PROPOSALS 

   All stockholder proposals which are intended to be presented at the Annual 
Meeting of Stockholders of the Company to be held in 1998 must be received by 
the Company no later than March 16, 1998 for inclusion in the Board of 
Directors' proxy statement and form of proxy relating to that meeting. 

                                OTHER BUSINESS 

   The Board of Directors knows of no other business to be acted upon at the 
Annual Meeting. However, if any other business properly comes before the 
Annual Meeting, it is the intention of the persons named in the enclosed 
proxy to vote on such matters in accordance with their best judgment. 

   The prompt return of your proxy will be appreciated and helpful in 
obtaining the necessary vote. Therefore, whether or not you expect to attend 
the Annual Meeting, please sign the proxy and return it in the enclosed 
envelope. 

                                            By Order of the Board of Directors 


                                            Daniel Bergman, 
                                            Secretary 

Dated: July 14, 1997 

   A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-K WILL BE SENT WITHOUT 
CHARGE TO ANY STOCKHOLDER REQUESTING IT IN WRITING FROM: USA DETERGENTS, 
INC., ATTENTION: TREASURER, 1735 JERSEY AVENUE, NORTH BRUNSWICK, NEW JERSEY 
08902. 

                                       24
<PAGE>

                                                                     EXHIBIT A 

                      TEXT OF PROPOSED AMENDMENT TO THE 
                         CORPORATION'S CERTIFICATE OF 
                  INCORPORATION TO ADOPT A CLASSIFIED BOARD 

   The Corporation's Certificate of Incorporation will be amended by adding 
an ARTICLE TENTH which shall read in its entirety as follows: 

"TENTH: 

(a)    CLASSIFICATION OF BOARD OF DIRECTORS. The Board of Directors shall 
       consist of six directors; provided that the number of directors may be 
       increased from time to time by resolution adopted by the affirmative 
       vote of a majority of the Continuing Directors (as defined below). The 
       directors shall be divided into three classes, designated Class I, 
       Class II and Class III. Each class shall consist, as nearly as may be 
       possible, of one-third of the total number of directors constituting 
       the entire Board of Directors. At the 1998 Annual Meeting of 
       stockholders, Class I directors shall be elected for a one-year term, 
       Class II directors for a two-year term and Class III directors for a 
       three-year term. At each succeeding Annual Meeting of stockholders 
       beginning in 1999, successors to the class of directors whose term 
       expires at that annual meeting shall be elected for a three-year term. 
       If the number of directors is changed, any increase or decrease shall 
       be apportioned among the classes so as to maintain the number of 
       directors in each class as nearly equal as possible, and any 
       additional director of any class elected to fill a vacancy resulting 
       from an increase in such class shall hold office for a term that shall 
       coincide with the remaining term of the class, but in no case will a 
       decrease in the number of directors shorten the term of any incumbent 
       director. A director shall hold office until the annual meeting for 
       the year in which his or her term expires and until his or her 
       successor shall be elected and qualified. Any vacancy on the Board of 
       Directors for any reason, and any directorships resulting from any 
       increase in the number of directors of the Board of Directors, may be 
       filled by a majority of the Board of Directors then in office, 
       although less than a quorum, and any directors so chosen shall hold 
       office until the next election of the class for which such directors 
       shall have been chosen and until their successors shall be elected and 
       qualified. Notwithstanding the foregoing, whenever the holders of any 
       one or more classes or series of stock issued by the Corporation shall 
       have the right, voting separately by class or series, to elect 
       directors at an annual or special meeting of stockholders, the 
       election, term of office, filling of vacancies and other features of 
       such directorships shall be governed by the terms of this Certificate 
       of Incorporation applicable thereto, such directors so elected shall 
       not be divided into classes pursuant to this Article Tenth, 
       Section(a), and the number of such directors shall not be counted in 
       determining the maximum number of directors permitted under the 
       foregoing provision of this Article Tenth, Section (a), in each case 
       unless expressly provided by such terms. 

(b)    AMENDMENT OR REPEAL. Notwithstanding anything in this Certificate of 
       Incorporation to the contrary, the provisions set forth in this 
       Article TENTH may not be repealed or amended in any respect, unless 
       such action is approved by either (a) a majority of the Continuing 
       Directors (in addition to the vote otherwise required by Section 
       242(b)(1) of the GCL) or (b) the affirmative vote of the holders of 
       (i) eighty percent (80%) of the outstanding shares of capital stock of 
       the Corporation entitled to vote generally for the election of 
       directors voting as a single class, and (ii) if an Interested 
       Stockholder (as defined below) is proposing such amendment, sixty-six 
       and two-thirds percent (66 2/3%) of the outstanding shares of the 
       capital stock of the Corporation entitled to vote generally for the 
       election of directors which are not beneficially owned, directly or 
       indirectly, by such Interested Stockholder, voting as a single class. 

(c)    REMOVAL OF DIRECTORS. Notwithstanding anything in this Certificate of 
       Incorporation to the contrary, the Corporation's Certificate of 
       Incorporation may not be amended to provide for removal of directors 
       without cause as permitted by Section 141(k) of the GCL, unless such 
       action is approved by either (a) a majority of the Continuing 
       Directors (in addition to the vote otherwise required by Section 
       242(b)(1) of the GCL) or (b) the affirmative vote of the holders of 
       (i) eighty percent (80%) of the outstanding shares of capital stock of 
       the Corporation entitled to vote 

                                      A-1
<PAGE>

       generally for the election of directors voting as a single class, and 
       (ii) if an Interested Stockholder is proposing such amendment, 
       sixty-six and two-thirds percent (66 2/3%) of the outstanding shares 
       of the capital stock of the Corporation entitled to vote generally for 
       the election of directors which are not beneficially owned, directly 
       or indirectly, by such Interested Stockholder, voting as a single 
       class; provided, however, whenever the holders of any class or series 
       of the Corporation's outstanding securities are entitled to elect one 
       or more directors by this Certificate of Incorporation, this 
       subsection shall apply, in respect to the removal without cause of a 
       director or directors so elected, to the vote of the holders of the 
       outstanding shares of that class or series and not to the vote of the 
       outstanding shares as a whole. 

(d)    DEFINITIONS. Proposed Article Tenth of the Certificate of 
       Incorporation confers on a majority of the Continuing Directors the 
       power and duty to determine, on the basis of information known to them 
       after reasonable inquiry, the applicability of certain defined terms 
       used in proposed Article Tenth, in addition to such other matters with 
       respect to which a determination is required under proposed Article 
       Tenth. A summary of the definitions of certain of these terms follows. 

     "Affiliate" and "Associate" shall have the respective meanings ascribed 
    to them in Rule 12b-2 of the General Rules and Regulations under the 
    Securities Exchange Act of 1934, as amended (the "Exchange Act"). 

   A person shall be a "beneficial owner" of any Voting Shares: 

        (i) which such person or any of its Affiliates or Associates 
       beneficially owns, directly or indirectly; or 

        (ii) which such person or any of its Affiliates or Associates has (1) 
       the right to acquire (whether such right is exercisable immediately or 
       only after the passage of time) pursuant to any agreement, arrangement 
       or understanding or upon the exercise of conversion rights, exchange 
       rights, warrants or options, or otherwise or (2) the right to vote or 
       to direct the voting thereof pursuant to any agreement, arrangement or 
       understanding; or 

        (iii) which is beneficially owned, directly or indirectly, by any 
       other person with which such person or any of its Affiliates or 
       Associates has any agreement, arrangement or understanding for the 
       purpose of acquiring, holding, voting or disposing of any Voting 
       Shares. 

     A "Continuing Director" is any member of the Corporation's Board of 
    Directors who is unaffiliated with, and not a nominee of, an Interested 
    Stockholder, and any successor of a Continuing Director who is 
    unaffiliated with, and not a nominee of, an Interested Stockholder and is 
    approved to succeed a Continuing Director by a majority of Continuing 
    Directors then on the Board of Directors. 

     "Interested Stockholder" shall mean any Person (other than the 
    Corporation, any Subsidiary of the Corporation, any employee benefit plan 
    of the Corporation or any Subsidiary of the Corporation or any entity 
    holding shares of Common Stock for or pursuant to the terms of any such 
    plan or any person who acquires more than 15% of the outstanding Voting 
    Shares with the prior approval of a majority of the Continuing Directors), 
    who or which: 

        (i) is the beneficial owner, directly or indirectly, of more than 15% 
       of the combined voting power of the then outstanding Voting Shares; or 

        (ii) is an assignee of or has otherwise succeeded to the beneficial 
       ownership of any Voting Shares which were at any time within the 
       two-year period immediately prior to the date in question beneficially 
       owned by an Interested Stockholder. 

     For the purposes of determining whether a person is an Interested 
    Stockholder, the number of Voting Shares deemed to be outstanding shall 
    include shares deemed owned through application of the definition of 
    beneficial ownership provided above but shall not include any Voting 
    Shares beneficially owned by any person other than the Interested 
    Stockholder which may be issuable pursuant to any agreement, arrangement 
    or understanding or upon exercise of conversion rights, warrants or 
    options, or otherwise. 

                                      A-2
<PAGE>

      "Person" shall mean any individual, firm, trust, partnership, 
    association, corporation, unincorporated organization or other entity 
    (other than the Corporation, any Subsidiary of the Corporation for itself 
    or as a fiduciary for customers or a trustee holding stock for the benefit 
    of the employees of the Corporation or its Subsidiaries, or any one of 
    them, pursuant to one or more employee benefit plans or arrangements), as 
    well as two or more persons acting as a partnership, limited partnership, 
    syndicate, association or other group for the purpose of acquiring, 
    holding or disposing of shares of stock. 

     "Subsidiary" shall mean any corporation, partnership or other entity of 
    which a majority of any class of equity security (as defined in Rule 
    3a(11)-1 of the General Rules and Regulations under the Exchange Act), is 
    owned, directly or indirectly, by the Corporation; provided, however, that 
    for purposes of the definition of Interested Stockholder set forth above, 
    the term "Subsidiary" shall mean only a corporation, partnership or other 
    entity of which a majority of each class of equity security is 
    beneficially owned, directly or indirectly, by the Corporation. 

     "Voting Shares" shall mean shares of all classes and series of the 
    Corporation entitled to vote generally in the election of the 
    Corporation's directors. 

                                      A-3


<PAGE>
                             USA DETERGENTS, INC. 

          THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS FOR THE 
          ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON MAY 20, 1997 

   The undersigned, a stockholder of USA Detergents, Inc. (the 
"Corporation"), hereby constitutes and appoints Uri Evan and Frederick J. 
Horowitz and each of them, the true and lawful proxies and attorneys-in-fact 
of the undersigned, with full power of substitution in each of them, to vote 
all shares of Common Stock of the Corporation which the undersigned is 
entitled to vote at the Annual Meeting of Stockholders of the Corporation to 
be held on Wednesday, August 13, 1997, and at any and all adjournments or 
postponements thereof, as follows: 

   (1) ELECTION OF DIRECTORS 

    [ ] FOR the nominees listed below (except    [ ] WITHHOLDING AUTHORITY
        as marked to the contrary below)         to vote for all the nominees 
                                                 listed below 

(INSTRUCTIONS: To withhold authority to vote for any individual nominee, 
strike a line through the nominee's name in the list below.) 

Nominees: Frederick R. Adler, Daniel Bergman, Uri Evan, Frederick J. 
          Horowitz, Dr. Shlomo Kalish and Richard A. Mandell. 

   (2) PROPOSAL TO AMEND THE CORPORATION'S CERTIFICATE OF INCORPORATION 

                 [ ] FOR        [ ] AGAINST        [ ] ABSTAIN 

   (3) PROPOSAL TO AMEND THE CORPORATION'S 1995 STOCK OPTION PLAN TO INCREASE 
THE NUMBER OF SHARES AVAILABLE FOR ISSUANCE THEREUNDER 

                 [ ] FOR        [ ] AGAINST        [ ] ABSTAIN 

   (4) PROPOSAL TO RATIFY THE APPOINTMENT OF DELOITTE & TOUCHE LLP 

                 [ ] FOR        [ ] AGAINST        [ ] ABSTAIN 

   (5) In their discretion, upon such other business as may properly come 
before the meeting and any and all adjournments or postponements thereof. 

                                                  (CONTINUED ON REVERSE SIDE.) 

                                          
<PAGE>
(CONTINUED) 

   Shares represented by this Proxy will be voted in accordance with the 
instructions indicated in items 1, 2, 3 and 4 above. IF NO INSTRUCTION IS 
INDICATED, THIS PROXY WILL BE VOTED FOR ALL LISTED NOMINEES FOR DIRECTORS, 
FOR PROPOSAL 3 AND FOR PROPOSAL 4. 

   Any and all proxies heretofore given by the undersigned are hereby 
revoked. 
                                   Dated: 
                                         -------------------------------------

                                   -------------------------------------------

                                   -------------------------------------------
                                   Please sign exactly as your name(s) appear 
                                   hereon. If shares are held by two or more 
                                   persons each should sign. Trustees, 
                                   executors and other fiduciaries should 
                                   indicate their capacity. Shares held 
                                   by corporations, partnerships, associations,
                                   etc. should be signed by an authorized
                                   person, giving full title or authority. 

          PLEASE DATE, SIGN AND MAIL IN THE ENCLOSED REPLY ENVELOPE 

                                           









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