AMBASSADORS INTERNATIONAL INC
DEF 14A, 1997-04-14
TRANSPORTATION SERVICES
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                            SCHEDULE 14A INFORMATION

     Proxy Statement Pursuant to Section 14(a) of the Securities Exchange
     Act of 1934

     Filed by the Registrant [X]

     Filed by a Party other than the Registrant [  ]

     Check the appropriate box:

     [ ]  Preliminary Proxy Statement
     [ ]  Confidential, for Use of the Commission Only (as permitted by
          Rule 14a-6(e)(2))
     [X]  Definitive Proxy Statement
     [ ]  Definitive Additional Materials
     [ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                        Ambassadors International, Inc. 
                ------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

                                 Not Applicable
                ------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement,
                          if other than the Registrant)

          Payment of Filing Fee (Check the appropriate box):

     [X]  No fee required
     [ ]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-
          6(i)(2) or Item 22(a)(2) of Schedule 14A.
     [ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
          and 0-11.

          1)  Title of each class of securities to which transaction
              applies:

              ------------------------------------------------------------

          2)  Aggregate number of securities to which transaction applies:

              ------------------------------------------------------------

          3)  Per unit price or other underlying or other
              underlying value of transaction computed pursuant to
              Exchange Act Rule 0-11 (Set forth the amount on
              which the filing fee is calculated and state how it
              was determined):

              ------------------------------------------------------------

          4)  Proposed maximum aggregate value of transaction:

              ------------------------------------------------------------

          5)  Total fee paid:

              ------------------------------------------------------------
     <PAGE>

     [ ]  Fee paid by written preliminary materials.
     [ ]  Check box if any part of the fee is offset as provided by
          Exchange Act Rule 0-11(a)(2) and identify the filing for
          which the offsetting fee was paid previously.  Identify the
          previous filing by registration statement number, or the
          Form or Schedule and the date of its filing.

     (1)  Amount Previously Paid:

          ------------------------------------------------------------

     (2)  Form, Schedule or Registration Statement No.:

          ------------------------------------------------------------

     (3)  Filing Party:

          ------------------------------------------------------------

     (4)  Date Filed:

          ------------------------------------------------------------
     <PAGE>
     AMBASSADORS INTERNATIONAL, INC.
     Dwight D. Eisenhower Building
     110 South Ferrall Street
     Spokane, Washington 99202





     April 14, 1997




     To Our Stockholders:

     You are cordially invited to attend the 1996 Annual Meeting (the
     "Annual Meeting") of Stockholders of Ambassadors International, Inc.
     (the "Company"), which will be held at 10:00 a.m., local time, on May
     16, 1997, at The Red Lion Hotel, 3050 Bristol Street, Costa Mesa,
     California 92626.  All holders of the Company's outstanding common
     stock as of April 7, 1997, are entitled to vote at the Annual Meeting. 
     Enclosed is a copy of the Notice of Annual Meeting of Stockholders,
     Proxy Statement and Proxy.

     We hope you will be able to attend the Annual Meeting.  Whether or not
     you expect to attend, it is important that you complete, sign, date
     and return the Proxy in the enclosed envelope in order to make certain
     that your shares will be represented at the Annual Meeting.

     Sincerely,



     Jeffrey D. Thomas
     Secretary
     <PAGE>
                         AMBASSADORS INTERNATIONAL, INC.
                          Dwight D. Eisenhower Building
                            110 South Ferrall Street
                            Spokane, Washington 99202
                    ----------------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            To Be Held May 16, 1997 
                    ----------------------------------------


     NOTICE IS HEREBY GIVEN that the 1996 Annual Meeting of Stockholders
     (the "Annual Meeting") of Ambassadors International, Inc., a Delaware
     corporation (the "Company"), will be held at 10:00 a.m., local time,
     on May 16, 1997, at The Red Lion Hotel, 3050 Bristol Street, Costa
     Mesa, California 92626 for the following purposes:

     1.  To elect two (2) Class II directors to hold office for a three-
         year term and until their respective successors are elected and
         qualified.

     2.  To ratify the selection of Coopers & Lybrand L.L.P. as the
         Company's independent accountants for the year ending December 31,
         1997.

     3.  To transact such other business as may properly come before the
         Annual Meeting or any adjournment thereof.

     The Board of Directors has fixed the close of business on April 7,
     1997, as the record date for the determination of stockholders
     entitled to notice of and to vote at the Annual Meeting and all
     adjourned meetings thereof.


     By Order of the Board of Directors

     /s/Jeffrey D. Thomas
     ----------------------------------
     Jeffrey D. Thomas
     Secretary



     Dated:  April 14, 1997

     PLEASE COMPLETE, DATE, SIGN AND RETURN THE ENCLOSED PROXY IN THE
     RETURN ENVELOPE FURNISHED FOR THAT PURPOSE AS PROMPTLY AS POSSIBLE,
     WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING.  IF YOU LATER
     DESIRE TO REVOKE YOUR PROXY FOR ANY REASON, YOU MAY DO SO IN THE
     MANNER DESCRIBED IN THE ATTACHED PROXY STATEMENT.
     <PAGE>
                        AMBASSADORS INTERNATIONAL, INC. 
                         Dwight D. Eisenhower Building 
                            110 South Ferrall Street
                           Spokane, Washington 99202 
                        ------------------------------- 

     PROXY STATEMENT

     GENERAL INFORMATION
     -------------------
     This proxy statement is being furnished in connection with the
     solicitation of proxies by the Board of Directors of Ambassadors
     International, Inc. (the "Company") for use at the 1996 Annual Meeting
     of Stockholders (the "Annual Meeting") to be held at 10:00 a.m., local
     time, on May 16, 1997, at The Red Lion Hotel, 3050 Bristol Street,
     Costa Mesa, California 92626 and at any adjournment thereof.  When
     such proxy is properly executed and returned, the shares it represents
     will be voted in accordance with any directions noted thereon.  Any
     shareholder giving a proxy has the power to revoke it at any time
     before it is voted by written notice to the Secretary of the Company,
     by issuance of a subsequent proxy, or by voting at the Annual Meeting
     in person.

     At the close of business on April 7, 1997, the record date for
     determining stockholders entitled to notice of and to vote at the
     Annual Meeting, the Company had issued and outstanding 6,754,337
     shares of Common Stock, $0.01 par value per share ("Common Stock"). 
     Each share of Common Stock entitles the holder of record thereof to
     one vote on any matter coming before the Annual Meeting.  Only
     stockholders of record at the close of business on April 7, 1997 are
     entitled to notice of and to vote at the Annual Meeting or any
     adjournments thereof. 

     The enclosed proxy, when properly signed, also confers discretionary
     authority with respect to amendments or variations to the matters
     identified in the Notice of Annual Meeting and with respect to other
     matters  which may be properly brought before the Annual Meeting.  At
     the time of printing this Proxy Statement, the management of the
     Company is not aware of any other matters to be presented for action
     at the Annual Meeting.  If, however, other matters which are not now
     known to the management should properly come before the Annual
     Meeting, the proxies hereby solicited will be exercised on such
     matters in accordance with the best judgment of the proxyholders.

     The Company will pay the expenses of soliciting proxies for the Annual
     Meeting, including the cost of preparing, assembling, and mailing the
     proxy solicitation materials.  Proxies may be solicited personally, by
     mail, by telex, or by telephone, by directors, officers, and regular
     employees of the Company who will not be additionally compensated
     therefor.  It is anticipated that this proxy statement and
     accompanying proxy will be mailed on or about April 14, 1997 to all
     stockholders entitled to vote at the Annual Meeting.

     The matters to be considered and acted upon at the Annual Meeting are
     referred to in the preceding notice and are more fully discussed
     below.   
     <PAGE>
     ELECTION OF DIRECTORS
     (Item 1 of the Proxy Card)
     --------------------------
     The Company has a classified Board of Directors consisting of two
     Class I Directors  (Peter V. Ueberroth and Richard D. C. Whilden), two
     Class II Directors (John A. Ueberroth and James L. Easton), and two
     Class III Directors (John C. Spence and Rafer L. Johnson), who will
     serve until the annual meetings of stockholders to be held in 1998,
     1997, and 1999, respectively, and until their respective successors
     are elected and qualify.  At each annual meeting of stockholders,
     directors are elected for a full term of three years to succeed those
     directors whose terms expire on the annual meeting dates.  

     Management's nominees for election at the Annual Meeting as Class II
     directors are John A. Ueberroth and James L. Easton.  If elected, the
     nominees will serve as directors until the Company's annual meeting of
     stockholders in the year 2000, and until their successors are elected
     and qualified.  If either nominee declines to serve or becomes
     unavailable for any reason, or if a vacancy occurs before the election
     (although management knows of no reason to anticipate that this will
     occur), the proxies may be voted for such substitute nominees as
     management may designate.

     If a quorum is present and voting, the two nominees for Class II
     directors receiving the highest number of votes will be elected as
     Class II directors.  Abstentions and shares held by brokers that are
     present, but not voted because the brokers were prohibited from
     exercising discretionary authority, i.e., "broker non-votes," will be
     counted as present for purposes of determining if a quorum is present.

     The table below sets forth for the current directors, including the
     Class II nominees to be elected at this meeting, certain information
     with respect to age and background.


     Name                    Position with Company     Age   Director Since
     ---------------------   -----------------------   ---   --------------
     CLASS I DIRECTORS WHOSE TERM EXPIRES AT THE 1997 ANNUAL MEETING OF
     STOCKHOLDERS (TO BE HELD IN 1998):
     Peter V. Ueberroth      Chairman of the Company   59    1995
     Richard D. C. Whilden   Director                  63    1995

     CLASS II DIRECTORS WHO ARE CURRENTLY UP FOR RE-ELECTION:

     John A. Ueberroth       President and Chief 
                               Executive Officer       53    1995
     James L. Easton         Director                  61    1995

     CLASS III DIRECTORS WHOSE TERM EXPIRES AT THE 1998 ANNUAL MEETING OF
     STOCKHOLDERS (TO BE HELD IN 1999):

     John C. Spence          Director                  67    1995
     Rafer L. Johnson        Director                  61    1995
     <PAGE>
     Business Experience
     -------------------
     Directors and Nominees for Directors

     CLASS I DIRECTORS

     PETER V. UEBERROTH has served as Chairman of the Board of the Company
     since 1995.  From 1989 to the present, Mr. Ueberroth has served as
     Managing Director of The Contrarian Group, a business management
     company.  From 1984 to 1989, Mr. Ueberroth served as the sixth
     Commissioner of Major League Baseball.  From 1979 to 1984, he served
     as President and Chief Executive Officer of the Los Angeles Olympic
     Organizing Committee.  Mr. Ueberroth founded First Travel Corporation
     in 1962, and sold it to the Carlson Travel Group in 1979.  Today Mr.
     Ueberroth serves as a director of Candlewood Hotel Company, Inc., The
     Coca Cola Company, CB Commercial Real Estate Services Group,
     Doubletree Hotels Corporation, and Transamerica Corporation. 

     RICHARD D.C. WHILDEN has served as a director of the Company since
     1995.  From 1990 until the present, Mr. Whilden has been a principal
     of The Contrarian Group, a business management company.  He is also
     chairman of the Internet Travel Network.  From April 1993 to August
     1994, Mr. Whilden was the Chairman of the Board of Directors of
     Caliber Bank in Phoenix, Arizona and, from December 1993 to August
     1994, he was the Chief Executive Officer, President and Chairman of
     the Board of Directors of the bank's holding company, Independent
     Bankcorp of Arizona, Inc.  In addition, Mr. Whilden remained as a
     director of the holding company and of the bank until they were sold
     in 1995.  From 1959 until 1989, Mr. Whilden was employed by TRW,
     during which time he served as Executive Vice President from 1984
     until 1989.  He also served as Managing Director for the recently
     completed Council on California Competitiveness.

     CLASS II DIRECTORS

     JOHN A. UEBERROTH has served as President, Chief Executive Officer and
     a director of the Company since 1995.  From June 1995 until August
     1996, he also served as the Chief Executive Officer and President of
     Ambassador Programs, Inc. ("API"), the Company's wholly owned
     subsidiary.  From 1989 until the present, Mr. Ueberroth has been a
     principal of The Contrarian Group, a business management company. 
     From 1990 to 1993, he served as Chairman and Chief Executive Officer
     of Hawaiian Airlines.  Hawaiian Airlines filed for bankruptcy
     protection pursuant to Chapter 11 of the Bankruptcy Code in 1993 and
     emerged from bankruptcy in 1994.  Prior to that time, from 1980 to
     1989, he served as President of Carlson Travel Group.  In addition,
     Mr. Ueberroth has served as Chairman of the Travel Industry
     Association of America (1986-1987) and President of the United States
     Tour Operator Association (1987-1988).

     JAMES L. EASTON has served as a director of the Company since 1995. 
     Since 1973, Mr. Easton has served as Chairman and President of Jas. D.
     Easton Inc. and Easton Sports Inc., a diversified international
     sporting goods company.  He is one of only three United States
     citizens to serve as a member of the International Olympic Committee. 
     He also serves as President of Federation Internationale de Tir 
     <PAGE>
     a l'Arc (FITA -- International Archery Association), is a member of
     the Board of Visitors of John E. Anderson Graduate School of
     Management at UCLA, and is an Executive Board Member of the Salt Lake
     City Organizing Committee and the U.S. Olympic Committee.

     CLASS III DIRECTORS

     RAFER L. JOHNSON has served as a director of the Company since 1995. 
     Mr. Johnson is a World and Olympic record holder in the decathlon. 
     Mr. Johnson devotes innumerable hours to mentally and physically
     handicapped children and adults. He has been associated with
     California Special Olympics since its inception in 1969, served as the
     President of the Board of Directors for ten years, and currently is
     Chairman of the Board of Governors.  He has been appointed to national
     and international foundations and Presidential Commissions, with a
     concentration on youth development.  Mr. Johnson also is National Head
     Coach for Special Olympics International and a member of their Board
     of Directors, as well as serving on a variety of special boards and
     committees in the world of sports and community services.

     JOHN C. SPENCE has served as a director of the Company since 1995. 
     Since April 1993, Mr. Spence has been President of Avco Insurance
     Services, a provider of credit and credit-related insurance to
     financial institutions, and a wholly-owned subsidiary of Avco
     Financial Services, Inc.  From October 1990 to April 1993, he served
     as President of Endovascular Instruments, Inc., a manufacturer of
     medical devices.  Prior to that time, Mr. Spence was an independent
     business consultant.  He is also a director of Avco Financial
     Services, Inc., a wholly-owned subsidiary of Textron, Inc.,
     Endovascular Instruments, Inc., and BMW Medical Inc., a manufacturer
     of vascular access devices.

     EXECUTIVE OFFICERS

     JEFFREY D. THOMAS, age 30, has served as Chief Financial Officer, Vice
     President of Finance and Secretary of the Company since January 1996,
     and from October 1995 through December 1995, he was Assistant Vice
     President of Finance of the Company.  Mr. Thomas also serves as
     President (since August 1996) and Chief Financial Officer (since
     January 1996) of API and Vice President, Secretary, and Treasurer
     (since December 1996) of Ambassador Performance Improvement, Inc., a
     wholly-owned subsidiary of the Company.  From July 1994 to October
     1995, Mr. Thomas was Director of Business Development for Adia
     Personnel Services, one of the largest personnel companies in the
     world.  From September 1993 to July 1994, Mr. Thomas was employed by
     The Contrarian Group, a business management company, and from 1989 to
     1993, he was a Consultant for Corporate Decisions, Inc., an
     international business consulting firm.

     John A. Ueberroth and Peter V. Ueberroth are brothers.  Jeffrey D.
     Thomas is the son-in-law of Peter V. Ueberroth.  Other than these
     relationships, there are no family relationships among the directors
     and the executive officers of the Company. 
     <PAGE>
                         BOARD OF DIRECTORS MEETINGS AND
                      COMMITTEES OF THE BOARD OF DIRECTORS


     There were four meetings of the Board of Directors during the fiscal
     year ended December 31, 1996.  Four of the six directors attended all
     four meetings and one director attended three of the meetings.  Mr.
     Johnson attended 50% of such meetings.  The Board of Directors has
     authorized an Audit Committee and a Compensation Committee.  There is
     no nominating committee and the members of each committee are
     nominated by the majority vote of the Board of Directors.

     AUDIT COMMITTEE
     ---------------
     The Board of Directors has an Audit Committee which makes
     recommendations for selection of the Company's independent public
     accountants, reviews with the independent public accountants the plans
     and results of the audit engagement, approves professional services
     provided by the independent public accountants, reviews the
     independence of the independent public accountants, considers the
     range of audit and any non-audit fees, and reviews the adequacy of the
     Company's internal accounting controls and financial management
     practices.  The Audit Committee consists of Messrs. John A. Ueberroth,
     Spence and Johnson.  There were four meetings of the Audit Committee
     held during the fiscal year ended December 31, 1996.  Mr. Johnson
     attended two of the four meetings.  The other members attended all of
     the meetings.

     COMPENSATION COMMITTEE
     ----------------------
     The Compensation Committee (the "Compensation Committee") is
     responsible for determining compensation for the Company's executive
     officers and for administering the Company's Incentive Plan.  The
     Compensation Committee consists of Messrs. Peter V. Ueberroth, Easton
     and Whilden.  There were four meetings of the Compensation Committee
     during the fiscal year ended December 31, 1996.

     DIRECTOR COMPENSATION
     ---------------------
     Each of the Company's non-employee directors receives fees of $10,000
     per year plus $1,000 per attended board meeting for serving on the
     Company's Board of Directors.  In addition, each director is
     reimbursed for certain out of pocket expenses incurred in connection
     with attendance at board and committee meetings.  Pursuant to the
     Company's 1995 Equity Participation Plan, each of the Company's
     non-employee directors, on the date they are first elected to the
     board, receives a grant of non-qualified stock options to purchase
     10,000 shares of the Company's Common Stock at the fair market value
     of the Common Stock on the date of grant.  The directors' options vest
     in equal increments over four years.
     <PAGE>
     EXECUTIVE COMPENSATION 
     ----------------------
     The following table sets forth the compensation for the Chief
     Executive Officer and each of the executive officers whose individual
     remuneration exceeded $100,000 for the fiscal year ended December 31,
     1996 (the "Named Executives"):

     Summary Compensation Table
     --------------------------


                                     Annual Compensation      Long-term
     Name and Principal              ----------------------   Compensation
     Position                 Year   Salary($)    Bonus($)    Options     
     ----------------------   ----   ---------    ---------   ------------
     John A. Ueberroth,       1996     50,000         -            -
       President and Chief    1995     50,000         -            -
       Executive Officer      1994      n/a          n/a          n/a

     Jeffrey D. Thomas,       1996    101,780      40,720      25,000 (1)
       Chief Financial        1995     19,999         -        25,000 (1)
       Officer and Secretary  1994      n/a          n/a          n/a
     -------------
     (1) The stock options were granted under the Company's 1995 Equity
         Participation Plan.


     <PAGE>
     OPTION GRANTS
     -------------
     The following table sets forth information regarding stock option
     grants to each of the Named Executives during the fiscal year ended
     December 31, 1996:

     Option Grants in Last Fiscal Year
     ---------------------------------
     <TABLE>
     <CAPTION>
                                                 Percent of Total
                              Number of Shares   Options Granted to
                              Underlying         Employees in         Exercise Price
      Name                    Options Granted    Fiscal Year          ($/Share)        Expiration Date
      ---------------------   ---------------    ------------------   --------------   ---------------
      <S>                     <C>                <C>                  <C>              <C>
      John Ueberroth                 -                    -                 -                 -
      Jeffrey D. Thomas (1)   25,000             23%                  $11.38           August 9, 2006
      ----------
      (1) 6,250 vest each on August 9, 1997, 1998, 1999, and 2000, 
          respectively.

      </TABLE>


      YEAR END OPTION TABLE
     ---------------------
     The following table sets forth information regarding unexercised
     options held by the Named Executives.  No options were exercised
     during the fiscal year ended December 31, 1996:

     <TABLE>
     <CAPTION>
                           Aggregated Option Exercise in Last Fiscal Year
                           and Fiscal Year End Option Values
                           ----------------------------------------------------------
                           Number of Unexercised Options   Value of In-The-Money
                           at Fiscal Year End              Options at Fiscal Year End
     Name                  Exercisable/Unexercisable       Exercisable/Unexercisable
     -------------------   -----------------------------   --------------------------
     <S>                   <C>                             <C>
     John A. Ueberroth                  -/-                           n/a
     Jeffery D. Thomas              6,250/43,750                     $0/$0
     </TABLE>
     <PAGE>
     COMPENSATION PLANS AND ARRANGEMENTS
     -----------------------------------

     The 1995 Equity Participation Plan
     ----------------------------------
     In August 1995, the Company adopted the 1995 Equity Participation Plan
     of Ambassadors International, Inc. (the "Incentive Plan") to attract
     and retain officers, key employees, consultants and directors.  An
     aggregate of 600,000 shares of the Common Stock (or their equivalent
     in other equity securities), subject to adjustment for stock splits,
     stock dividends and similar events, were authorized for issuance upon
     exercise of options, stock appreciation rights ("SARs"), and other
     awards, or as restricted or deferred stock awards under the Incentive
     Plan.  The Compensation Committee administers the Incentive Plan and
     determines to whom options, SARs, restricted stock, and other awards
     are to be granted and the terms and conditions, including the number
     of shares and the period of exercisability thereof, except that
     outside directors are automatically granted options pursuant to a
     formula discussed below.

     The Incentive Plan authorizes the grant or issuance of various options
     and other awards to employees and consultants, and the terms of each
     such option or award will be set forth in separate agreements.  In
     addition, non-employee directors (including the directors who
     administer the plan) are eligible to receive non-discretionary grants
     of nonqualified stock options ("NQSOs") under the Incentive Plan
     pursuant to a formula.  Pursuant to such formula, each of the
     Company's non-employee directors received prior to the Company's
     initial public offering in August 1995, and all new non-employee
     directors will receive upon election, a grant of NQSOs to purchase
     10,000 shares of the Company's Common Stock at the then fair market
     value.  NQSOs may be granted to an employee or consultant for any term
     specified by the Compensation Committee and will provide for the right
     to purchase Common Stock at a specified price which, except with
     respect to NQSOs intended to qualify as performance-based compensation
     under Section 162(m) of the Internal Revenue Code (the "Code"), may be
     less than fair market value on the date of grant (but not less than
     par value), and may become exercisable (in the discretion of the
     Compensation Committee) in one or more installments after the grant
     date.  NQSOs granted to non-employee directors become exercisable in
     cumulative annual installments of 25% on each of the first, second,
     third and fourth anniversaries of the date of option grant, and the
     term of each such option shall be ten years without variation or
     acceleration under the Incentive Plan, except that any option granted
     to a non-employee director shall become immediately exercisable in
     full upon the retirement of the non-employee director in accordance
     with the Company's retirement policy applicable to directors. 
     Incentive stock options may be granted only to employees and, if
     granted, will be designed to comply with the provisions of the Code
     and will be subject to restrictions contained in the Code, including
     having an exercise price equal to at least 100% of the fair market
     value of the Common Stock on the grant date and a ten year restriction
     on their term, but may be subsequently modified to disqualify them
     from treatment as an incentive stock option.  SARs may be granted to
     employees and consultants and may be granted in connection and
     simultaneously with the grant of an option, with respect to a 
     <PAGE>
     previously granted option or independent of an option.  Participants
     may receive dividend equivalents representing the value of the
     dividends per share paid by the Company, calculated with reference to
     the number of shares covered by the stock options, SARs or performance
     awards held by the participant.  Performance awards may be granted by
     the Compensation Committee to employees and consultants and may
     include bonus or "phantom" stock awards that provide for payments
     based upon increases in the price of the Company's Common Stock over a
     predetermined period.  Restricted stock may be sold to employees and
     consultants at various prices (but not below par value) and made
     subject to such restrictions as may be determined by the Compensation
     Committee.  Deferred stock may be awarded to employees and
     consultants, typically without payment of consideration, but subject
     to vesting conditions based on continued employment or on performance
     criteria established by the Compensation Committee.  Whereas
     purchasers of restricted stock will have voting rights and will
     receive dividends prior to the time when the restrictions lapse,
     recipients of deferred stock generally will have no voting or dividend
     rights prior to the time when vesting conditions are satisfied.  Stock
     payments may be awarded to employees and consultants and the number of
     shares shall be determined by the Compensation Committee and may be
     based upon the fair market value, book value, net profits or other
     measure of the value of Common Stock or other specific performance
     criteria. 

     Payments for the shares purchased upon the exercise of options may be
     in cash or, at the discretion of the Compensation Committee (or the
     Board, in the case of NQSOs granted to non-employee directors), with
     shares of Common Stock owned by the optionee (or issuable upon
     exercise of the option) or with other lawful consideration, including
     services rendered. 

     No restricted stock, deferred stock, option, SAR or other right to
     acquire Common Stock granted under the Incentive Plan may be assigned
     or transferred by the grantee, except by will or the laws of intestate
     succession, although such shares or the shares underlying such rights
     may be transferred if all applicable restrictions have lapsed.  During
     the lifetime of the holder of any option or right, the option or right
     may be exercised only by the holder. 

     The Compensation Committee has the right to accelerate, in whole or in
     part, from time to time, including upon a change in control of the
     Company, conditionally or unconditionally, the right to exercise any
     option or other award granted under the Incentive Plan; provided,
     however, such acceleration shall not be permitted with respect to
     NQSOs granted to non-employee directors to the extent that such
     discretion would be inconsistent with the requirements of Rule 16b-3. 

     Amendments of the Incentive Plan to increase the number of shares as
     to which options, SARs, restricted stock and other awards may be
     granted (except for adjustments resulting from stock splits and the
     like) require the approval of the Company's stockholders.  The
     provisions of the Incentive Plan relating to options granted to
     non-employee directors shall not be amended more than once in any
     six-month period other than to comport with changes in the Code, the
     Employee Retirement Income Security Act, or the respective rules
     <PAGE>
     thereunder.  In all other respects the Incentive Plan can be amended,
     modified, suspended or terminated by the Compensation Committee,
     unless such action would otherwise require stockholder approval as a
     matter of applicable law, regulation or rule.  Amendments of the
     Incentive Plan will not, without the consent of the participant,
     affect such person's rights under an award previously granted, unless
     the award itself otherwise expressly so provides.  The Incentive Plan
     will terminate after the earlier of the expiration of ten years from
     the date the Incentive Plan is adopted by the Board or the expiration
     of ten years from the date the Plan is approved by the Company's
     stockholders. 

     During the fiscal year ended December 31, 1996, a total of 109,400
     stock options were granted under the Incentive Plan, of which 241,363
     were outstanding and 187,838 were forfeited at December 31, 1996.  The
     exercise prices of the outstanding options range from $8.25 to $11.25
     and all options granted have a term of ten years from the date of
     grant and vest over four years.

     Profit Sharing Plan
     -------------------
     Effective January 1, 1993, the Company established a noncontributory
     profit sharing plan (the "Profit Sharing Plan"), available to
     employees of the Company who have completed two years of service and
     have reached the age of 21 and who are not governed by a collective
     bargaining agreement under which the retirement benefits have been the
     subject of good faith bargaining, unless such agreement expressly
     provides for the participation in this Plan.  The Plan provides full
     vesting upon eligibility and permits employees to direct the
     investment of the accounts.  Contributions by the Company are
     determined at the discretion of the Board of Directors. The amount
     allocated to each participant's account is proportionately based on
     the employee's compensation compared to the total compensation for all
     participants in the group.  Employees become 100% vested in their
     accounts immediately upon the effective date of participation. 
     Participants' vested accounts are distributable upon the participant's
     disability, death, retirement, or termination of employment. 
     Distributions are subject to income taxes which may be deferred or
     reduced by various methods.  No contributions were made for the year
     ended December 31, 1995. 

     During 1996, the assets of the Plan were transferred into a new 401(k)
     Profit-Sharing Plan (the "401(k) Plan").  Employees are eligible to
     participate in the Plan upon one year of service and 21 years of age. 
     Employees may contribute up to 15% of their salary, subject to the
     maximum contribution allowed by the Internal Revenue Service.  The
     Company's matching contribution is discretionary based upon approval
     by management.  Employees are 100% vested in their contributions and
     vest in Company matching contributions equally over four years. 
     During the year ended December 31, 1996, the Company contributed
     approximately $57,000 to the 401(k) Plan.
     <PAGE>
                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL 
                              OWNERS AND MANAGEMENT


     The following table sets forth the amount of shares of the Company
     beneficially owned as of March 31, 1997 by the Named Executives, each
     person known by the Company to own beneficially more than 5% of the
     outstanding shares of the Company's outstanding Common Stock, and all
     directors and executive officers as a group.  Unless otherwise
     indicated below, the business address of each individual is the same
     as the address of the Company's principal executive offices.  


                                      Amount and Nature
                                      of Beneficial
                                      Ownership of        Percent of Class
     Name of Beneficial Owner         Common Stock (1)    of Common Stock
     -----------------------------    -----------------   ----------------
     Peter V. Ueberroth(2)                1,352,575            20.0%
     John A. Ueberroth(3)                 1,551,585            23.0%
     Jeffrey D. Thomas(4)                   117,600             1.7%
     James L. Easton(5)                       2,500              *
     John C. Spence(6)                        3,500              *
     Rafer L. Johnson(7)                      2,500              *
     Richard D.C. Whilden(8)                  5,120              *
     All Directors and Executive 
       Officers of the Company as
       a Group (7 people)                 3,025,380            44.9%

     5% Shareholders
     -----------------------------
     The Kaufmann Fund, Inc.(9)             750,000            11.1%
     T. Rowe Price Associates, 
       Inc.(10)                             788,000            11.7%

     ---------
     *less than 1%
     (1)  Includes shares issuable upon the exercise of options or warrants
          that are exercisable within 60 days of the date of this Proxy
          Statement.  The shares underlying such options or warrants are
          deemed to be outstanding for the purpose of computing the
          percentage of outstanding stock owned by such persons
          individually and by each group of which they are a member, but
          are not deemed to be outstanding for the purpose of computing the
          percentage ownership of any other person.

     (2)  Chairman of the Company.  Mr. Ueberroth's address is 500 Newport
          Center Drive, Suite 900, Newport Beach, CA  92660.  These shares
          are held in a family trust of which Mr. Ueberroth is a co-
          trustee.

     (3)  President and Chief Executive Officer of the Company. Mr.
          Ueberroth's address is 500 Newport Center Drive, Suite 900,
          Newport Beach, CA 92660.
     <PAGE>
     (4)  Secretary and Chief Financial Officer of the Company.  Consists
          of 111,350 shares of Common Stock held in a family trust and
          6,250 shares of Common Stock issuable upon exercise of employee
          stock options. 

     (5)  Director.  Mr. Easton's address is 7855 Haskell Avenue, Van Nuys,
          CA  91406.  Consists of 2,500 shares of Common Stock issuable
          upon exercise of director options.

     (6)  Director.  Mr. Spence's address is 18581 Teller Avenue, Irvine,
          CA  92715.  Includes 2,500 shares of Common Stock issuable upon
          exercise of director options.

     (7)  Director.  Mr. Johnson's address is 501 Colorado Avenue, Suite
          200, Santa Monica, CA  90401.  Consists of 2,500 shares of Common
          Stock issuable upon exercise of director options.

     (8)  Director.  Mr. Whilden's address is 500 Newport Center Drive,
          Suite 900, Newport Beach,  CA 92660.  Includes 2,500 shares of
          Common Stock issuable upon exercise of director options.

     (9)  As reported in a Schedule 13G filed with the Securities and
          Exchange Commission by The Kaufmann Fund, Inc., whose address is
          140 E. 45th Street, 43rd Floor, New York, NY 10017.

     (10) As reported in a Schedule 13G filed with the Securities and
          Exchange Commission.  These securities are owned by various
          individual and institutional investors, including T. Rowe Price
          New Horizon Funds, Inc. (which owns 433,000 shares), for which
          T. Rowe Price Associates, Inc. serves as an investment advisor
          with power to direct investments and/or sole power to vote the
          securities.  For purposes of the reporting requirements of the
          Securities Exchange Act of 1934, T. Rowe Price Associates, Inc.
          is deemed to be a beneficial owner of such securities; however,
          T. Rowe Price Associates, Inc. expressly disclaims that it is, in
          fact, the beneficial owner of such securities.
     <PAGE>
                              CERTAIN TRANSACTIONS


     In January, 1995, John A. Ueberroth and Peter V. Ueberroth
     (collectively referred to herein as the "Ueberroths"), John T. Tatham,
     Trudy K. Tatham, Emanuele F. Portolese, and Joe M. Sample (Ms. Tatham
     and Messrs. Tatham, Portolese, and Sample are collectively referred to
     herein as the "Former Stockholders"), and International Ambassador
     Programs, Inc., a Washington corporation and the predecessor of the
     Company ("IAP"), agreed that the Ueberroths would purchase a portion
     of the Former Stockholders' shares of Common Stock for a purchase
     price of $1.9 million, in cash, and the Company would redeem an
     equivalent portion of the Former Stockholders' shares of Common Stock
     for approximately $1.8 million in cash, effective as of January 1,
     1995.  Following such transaction, in order to reincorporate in
     Delaware, IAP merged with and into the Company, pursuant to which
     merger the issued and outstanding shares of Common Stock of the
     Company prior to the merger were canceled and each share of IAP common
     stock was converted into 1,310 shares of the Company's Common Stock. 
     Each of these transactions was contingent upon the consummation of the
     Company's initial public offering, which was completed in August 1995.

     In August, 1995, the Ueberroths and the Former Stockholders also
     entered into an agreement pursuant to which they agreed to rescind the
     transaction completed in January 1995.  Pursuant to the terms of the
     agreement, (i) the Company redeemed a portion of the Selling
     Stockholders' shares of Common Stock, (ii) the Ueberroths purchased
     the remainder of the Former Stockholders' shares of Common Stock, and
     (iii) the Company entered into employment agreements with each Former
     Stockholder providing for base salary, incentive compensation and
     consideration for an agreement not to compete. As a result of the
     rescission, the original transaction is deemed not to have occurred. 

     In connection with the Company's initial public offering, the Company
     granted the Ueberroths, their family members and certain others
     holding shares of the Company's Common Stock demand and incidental, or
     "piggyback," registration rights which allow them to require that the
     Company register under the Securities Act all or part of the Common
     Stock held by them.  The Company also granted the Former Stockholders
     certain piggyback registration rights which allow the Former
     Stockholders to include their remaining shares of Common Stock in any
     registered public offering of shares in which the Ueberroths
     participate.

     In March 1995, the Company loaned $1.0 million to each of John and
     Peter Ueberroth under notes receivable bearing interest at 7.25% per
     annum and due on December 31, 1995.  In June 1995, both notes were
     repaid in full and the Company recognized approximately $36,000 of
     interest income in the second quarter of 1995. 
     <PAGE>
          SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE


     Section 16(a) of the Securities Exchange Act of 1934, as amended (the
     "Exchange Act"), requires the Company's executive officers and
     directors and persons who beneficially own more than 10% of a
     registered class of the Company's Common Stock to file initial reports
     of ownership and reports of changes in ownership with the Securities
     and Exchange Commission ("Commission").  Such officers, directors, and
     stockholders are required by Commission regulations to furnish the
     Company with copies of all such reports that they file.

     Mr. Thomas filed two late reports relating to four transactions. 
     Based solely upon the Company's review of such forms furnished to the
     Company and written representations from certain reporting persons,
     the Company believes that all other filing requirements applicable to
     the Company's executive officers, directors and more than 10%
     stockholders were complied with.


              RATIFICATION OF SELECTION OF INDEPENDENT ACCOUNTANTS
                           (Item 2 of the Proxy Card)

     The Board of Directors has selected Coopers & Lybrand L.L.P. ("Coopers
     & Lybrand") as the Company's independent accountants for the year
     ending December 31, 1997, and has further directed that management
     submit the selection of independent accountants for ratification by
     the shareholders at the Annual Meeting.  Coopers & Lybrand has no
     financial interest in the Company and neither it nor any member or
     employee of the firm has had any connection with the Company in the
     capacity of promoter, underwriter, voting trustee, director, officer
     or employee.  The Delaware General Corporation Law does not require
     the ratification of the selection of independent accountants by the
     Company's shareholders, but in view of the importance of the financial
     statements to the shareholders, the Board of Directors deems it
     advisable that they pass upon such selection.  A representative of
     Coopers & Lybrand is not expected to be present at the Annual Meeting.

     In the event the shareholders fail to ratify the selection of Coopers
     & Lybrand, the Audit Committee of the Board of Directors will
     reconsider whether or not to retain the firm.  Even if the selection
     is ratified, the Audit Committee and the Board of Directors in their
     discretion may direct the appointment of a different independent
     accounting firm at any time during the year if they determine that
     such a change would be in the best interests of the Company and its
     shareholders.
     <PAGE>
              THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF
          RATIFICATION OF THE SELECTION OF THE INDEPENDENT ACCOUNTANTS

     FORM 10-KSB REPORT
     ------------------
     A copy of the Company's annual report to the Securities and Exchange
     Commission on Form 10-KSB is available without charge to stockholders
     and may be obtained by writing to Jeffrey D. Thomas, Chief Financial
     Officer, Ambassadors International, Inc., Dwight D. Eisenhower
     Building, 110 South Ferrall Street, Spokane, Washington  99202.

     SHAREHOLDER PROPOSALS
     ---------------------
     Any proposals of security holders which are intended to be presented
     at next year's Annual Meeting must be received by the Company at its
     principal executive offices on or before December 15, 1997, in order
     to be considered for inclusion in the Company's proxy materials
     relating to that meeting.

     OTHER MATTERS
     -------------
     The Board of Directors knows of no other matters to be brought before
     the Annual Meeting.  However, if other matters should come before the
     Annual Meeting, it is the intention of the person named in the proxy
     to vote such proxy in accordance with his judgment on such matters.


     By Order of the Board of Directors

     /s/Jeffrey D. Thomas
     ----------------------------------
     Jeffrey D. Thomas, Secretary
     Spokane, Washington
     April 14, 1997

     Please complete, date, and sign the enclosed Proxy and return it
     promptly in the enclosed reply envelope.  No postage is required if
     mailed in the United States.
<PAGE>


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