AMBASSADORS INTERNATIONAL INC
8-K, 1998-02-20
TRANSPORTATION SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION

                              Washington, DC 20549




                                    FORM 8-K

                                 CURRENT REPORT


     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934




     Date of report (Date of earliest event reported):  February 5, 1998

                        AMBASSADORS INTERNATIONAL, INC. 
                        --------------------------------
             (Exact Name of Registrant as Specified in Its Charter)

                                    Delaware
                        --------------------------------
                 (State or Other Jurisdiction of Incorporation)

             33-93586                                        91-1688605    
     ------------------------                           -------------------
     (Commission File Number)                            (I.R.S. Employer  
                                                        Identification No.)

               Dwight D. Eisenhower Building, 110 So. Ferrall St.,
                            Spokane, Washington 99202
              ----------------------------------------------------
                    (Address of Principal Executive Offices)
                                   (Zip Code)

                                 (509) 534-6200
              ----------------------------------------------------
              (Registrant's Telephone Number, Including Area Code)

                                 Not Applicable
                                 --------------
          (Former Name or Former Address, if Changed Since Last Report)
     <PAGE>
     ITEM 2.  Acquisition or Disposition of Assets

     On February 5, 1998, Ambassador Performance Group, Inc. ("APG"), a
     wholly-owned subsidiary of Ambassadors International, Inc. (the
     "Company"), acquired certain of the assets (the "Assets") of Rogal
     America, Co., pursuant to a certain Asset Purchase Agreement dated as
     of February 5, 1998 by and among APG, the Company, Rogal America, Co.,
     a Massachusetts Business Trust (the "Seller") and Andrew Rogal
     ("Rogal")(the "Asset Purchase Agreement").   

     The purchase price for the Assets was approximately $9,500,000,
     subject to adjustment, with approximately $6,500,000 of such purchase
     price paid in cash at the closing and approximately $3,000,000 of such
     purchase price to be delivered in the form of 140,187 shares of the
     Company's common stock.  The Seller was also granted certain piggyback
     registration rights with respect to the shares received.   

     The Seller was in the business of providing comprehensive, integrated,
     housing, registration and travel services for major meetings,
     conventions, expositions and trade shows for business clients  (the
     "Business").  The Assets acquired by the Company include two office
     leases for premises in Virginia and Massachusetts, computer equipment
     and Seller's client contracts.  The Company intends to continue to use
     the Assets in connection with the Business.

     If pre-tax net income for the Business exceeds $1,700,000 for the
     period from January 31, 1998 through December 31, 1998 and the 1999
     bookings of the Business (as determined at December 31, 1998) exceed
     the 1998 bookings, then APG will pay an additional $500,000 to Seller,
     which amount will be payable, at the option of APG, in cash, shares of
     stock of the Company or a combination thereof, and, in addition, APG
     will pay to Seller an amount equal to 10% of that portion of the net
     income before income taxes which exceeds $1,700,000.  

     The purchase price for the Assets was arrived at through arms' length
     negotiations with the Seller, an unrelated third party.  The
     approximately $6,500,000 of the cash portion of the purchase price
     came from funds raised in the Company's August 1995 initial public
     offering of securities. 

     Andrew Rogal, the President and holder of more than 99% of the equity
     securities of Seller, entered into a five year employment agreement to
     serve as an executive of APG.  In addition, the Company agreed that
     upon the request of Rogal, at any time prior to April 16, 1999, that
     it would make a loan to Rogal of up to $500,000 at an interest rate of
     8% per annum, which loan, plus accrued but unpaid interest thereon,
     would be secured by the Company's common stock and would be due and
     payable within one year from the date of the making of such loan.
     <PAGE>
     ITEM 7.  Financial Statements, Pro Forma Financial Information and
              Exhibits

     (a)  Financial statements of business acquired.

          The financial statements required to be included in this Form 8-K
          will be filed by amendment to this Form 8-K not later than
          April 21, 1998.

     (b)  Pro forma financial information

          The pro forma financial information to be included in this report
          on Form 8-K will be filed by amendment to this Form 8-K not later
          than 60 days after the filing of this report.

     (c)  Exhibits

          2.6  Asset Purchase Agreement dated as of February 5, 1998 by and
               among Ambassadors International, Inc., Ambassador
               Performance Group, Inc., Rogal America, Co. and Andrew
               Rogal.
     <PAGE>
     SIGNATURE

     Pursuant to the requirements  of the Securities Exchange Act  of 1934,
     Registrant  has duly caused this report to  be signed on its behalf by
     the undersigned hereunder duly authorized.


     Dated:  February 12, 1998          AMBASSADORS INTERNATIONAL, INC.
             -----------------


                                        By  /s/ John A. Ueberroth
                                        -----------------------------------
                                        John A. Ueberroth, President
<PAGE>


                                                                Exhibit 2.6

                            ASSET PURCHASE AGREEMENT


     THIS ASSET PURCHASE AGREEMENT ("Agreement") is made and entered into
     this 5th day of February, 1998, by and between AMBASSADOR PERFORMANCE
     GROUP, INC. ("Buyer"), a Delaware corporation, AMBASSADORS
     INTERNATIONAL, INC. ("Ambassadors"), a Delaware corporation, ROGAL
     AMERICA, CO. ("Seller"), a Massachusetts Business Trust, and ANDREW
     ROGAL ("Rogal").

     WHEREAS, Seller owns and operates a business under the name "Rogal
     America" which organizes and operates international management
     meetings and specializes in comprehensive, integrated housing,
     registration and travel services for major meetings, conventions,
     expositions and trade shows for business clients ("Business"); 

     WHEREAS, Rogal owns 99.6% of the issued and outstanding capital stock
     of Seller; 

     WHEREAS, Buyer is a wholly owned subsidiary of Ambassadors; and

     WHEREAS, Buyer desires to purchase from Seller, and Seller desires to
     sell to Buyer, certain of the assets relating to the Business on the
     terms and conditions set forth below.

     NOW, THEREFORE, in consideration of the mutual promises contained in
     this Agreement, the parties hereto agree as follows:

     SALE AND PURCHASE OF ASSETS.
     ----------------------------
     Subject to the terms and conditions of this Agreement and in reliance
     on the representations, warranties and agreements of Seller contained
     herein, Buyer will purchase from Seller at the Closing, and Seller
     will sell, assign, transfer, convey and deliver to Buyer at the
     Closing, the following assets and properties owned by Seller and used
     in connection with the Business ("Seller Assets"):

     INVENTORY AND SUPPLIES.  All of the inventory, supplies and marketing
     materials of Seller produced or used in the operation of the Business;

     FIXED ASSETS.  All of the furniture, fixtures, equipment, computers
     and improvements (which are not subject to a lease) located at the
     offices of the Business at 51 Water Street, Watertown, Massachusetts
     02172, as well as any other furniture, fixtures, equipment and
     improvements owned by Seller and used in connection with the Business.
     <PAGE>
     INTANGIBLE ASSETS.  All of the goodwill and other intangible assets
     relating to the Business, including but not limited to its telephone
     and fax numbers, software and programs, vendor lists and files,
     photocopies of such books and records relating to the Business which
     Buyer reasonably determines it will use after the Closing, client
     lists and files, and any and all tradenames, including but not limited
     to the name "Rogal America".

     LEASES.  Seller's right, title and interest in and to the leases set
     forth in Exhibit 1(d) attached hereto.

     PREPAID EXPENSES AND DEPOSITS.  Any and all prepaid expenses relating
     to the Business (other than program costs) as well as any security or
     other deposits relating to any leases which are to be assumed by Buyer
     under this Agreement.

     CONTRACTS.  All of Seller's rights in and to contracts, work in
     progress (which includes programs which are in progress and which are
     not completed as of the Effective Date, as defined in Paragraph 8
     below) and prospective contracts relating to the Business, all of
     which are set forth in Exhibit 1(f) attached hereto (which shall be
     updated at the Closing), including but not limited to all deposits
     received by Seller prior to the Closing in connection therewith which
     have not been paid by Seller for actual and direct program costs and
     expenses in connection with such contracts.  Also set forth in Exhibit
     1(f) is a list of all net deposits received by Seller relating to the
     contracts set forth therein (this amount reflects the deduction of all
     actual and direct program costs and expenses paid by Seller out of
     such deposits).

     PURCHASE PRICE AND ASSUMPTION OF CERTAIN LIABILITIES.
     -----------------------------------------------------
     The total purchase price to be paid by Buyer to Seller in respect to
     the Seller Assets is the following:

     The sum of Six Million Five Hundred Thousand Dollars ($6,500,000.00),
     subject to adjustment under Paragraph 2(c) below, payable to Seller at
     the Closing by a wire transfer of good funds into a commercial bank
     account of Seller in Massachusetts.

     The sum of Three Million Dollars ($3,000,000.00) ("Stock Amount") by
     way of Ambassadors delivering to Seller, within ten (10) business days
     after the Closing, shares of Ambassadors' common stock in an amount
     equal to the Stock Amount divided by the average of the closing prices
     of Ambassadors' common stock on NASDAQ for the fifteen (15) trading
     days immediately preceding the date of the Closing ("Per Share
     Valuation Price").
     <PAGE>
     The portion of the purchase price set forth in Paragraph 2(a) above
     shall be (a) reduced by an amount equal to the sum of (i) all deposits
     received by Seller in connection with the contracts set forth in
     Exhibit 1(f) attached hereto (as updated at the Closing) less the
     amount paid by Seller of all actual and direct program costs in
     connection therewith, and (ii) any and all compensation due to
     Seller's employees through the date of the Closing as well as any and
     all unpaid vacation pay, sick pay and the value of unused vacation
     time and (b) increased by an amount equal to the sum of the prepaid
     expenses and deposits described in subparagraph 1(e) above.

     In addition to the payments provided for above, Buyer shall assume at
     the Closing all obligations of Seller from and after the Closing under
     the leases described in Exhibit 1(d) attached hereto and the contracts
     described in Exhibit 1(f) attached hereto.  The parties shall execute
     at the Closing the Assignment and Assumption Agreement attached hereto
     as Exhibit 2(d).

     In addition to the payments and obligations provided for above, Buyer
     shall pay to Seller, ONLY upon the following terms and conditions, the
     following:

     If for the period commencing on the Effective Date (as that term is
     defined below) and terminating on December 31, 1998 ("Measurement
     Period"), the net income before income taxes earned by Buyer from the
     operations of the Business is in excess of One Million Seven Hundred
     Thousand Dollars ("Net Income Requirement") AND the bookings for the
     Business for the 1999 calendar year (as determined as of December 31,
     1998) exceeds the bookings for the 1998 calendar year (which Seller
     represents to be 6,467,932)("Bookings Requirement"), Buyer shall (i)
     pay to Seller the amount of Five Hundred Thousand Dollars
     ($500,000.00) in cash, shares of common stock of Ambassadors using the
     Per Share Valuation Price or any combination thereof and (ii) pay to
     Seller an amount equal to ten percent (10%) of that portion of the net
     income before income taxes which exceeds $1,700,000.00.  "Bookings"
     for this purpose means the estimated value of programs as of December
     31 to be performed in the following calendar year, the estimations to
     be reasonably made by Rogal consistent with past practices.  If either
     the Net Income Requirement or the Bookings Requirement, or both, is
     not fulfilled, then Buyer shall not receive any of the shares referred
     to in (i) above or any payment referred to in (ii) above.

     For purposes of this Paragraph 2(e), the net income before income
     taxes shall be determined by Buyer's regular independent accountants
     on or before February 28, 1999 in accordance with generally accepted
     accounting principles consistent with Seller's past practices;
     provided, however, (i) there shall not be included any income
     generated from any acquisition of business purchased from third party
     entities after the Effective Date; (ii) there shall not be deducted
     any compensation and associated employment expenses paid to or on 
     <PAGE>
     behalf of Gayle Schwartz or any new employees of the Business hired
     after the Effective Date whose employment is approved by Buyer, which
     approval shall not unreasonably be withheld; and (iii) there shall not
     be deducted any overhead or management fees of Buyer or Buyer's
     affiliates, any expenses incurred in connection with any business
     acquisition, any interest expense and any unusual or extraordinary
     bonuses.

     The purchase price shall be allocated in accordance with Exhibit 2(f)
     attached hereto.  The allocation set forth in Exhibit 2(f) shall be
     adopted by the parties hereto for all purposes, including federal and
     state income tax purposes.

     If, during the two (2) year period immediately following the date of
     the Closing, Ambassadors completes an underwritten public offering of
     its common stock, which offering includes for sale shares of
     Ambassadors common stock which are owned by other shareholders of
     Ambassadors ("Selling Stockholders"), Seller shall have the right to
     include in such offering that percentage of shares of common stock of
     Ambassadors then owned by Seller which is the same percentage
     determined by dividing the number of shares sold by the Selling
     Shareholders by the total number of shares then owned by the Selling
     Stockholders, but in no event shall the percentage be less than the
     percentage of John Ueberroth's shares which are included in the
     offering.  In order for Seller to include its shares in such offering,
     it shall enter into an agreement with the underwriter upon the same
     terms and conditions contained in the agreements between the
     underwriter and the Selling Stockholders.  In addition, Ambassadors
     and Seller shall agree upon the same indemnification provisions agreed
     upon between Ambassadors and the Selling Stockholders.  

     Except as specifically provided for above, and except for the loan
     with Citizens Bank of Rhode Island with an outstanding balance of
     approximately $54,000.00 ("Bank Loan") which is being assumed by
     Buyer, Buyer shall not assume any liabilities or obligations of
     Seller, whether with respect to the Business or otherwise.  Seller
     shall continue to pay, as they become due, any and all of its
     liabilities, with respect to the Business or otherwise, except for
     those liabilities which are expressly assumed by Buyer under this
     Agreement.

     REPRESENTATIONS AND WARRANTIES OF SELLER AND ROGAL.
     ---------------------------------------------------
     Seller and Rogal, jointly and severally, represent and warrant to
     Buyer that, as of the date hereof, and as of the date of Closing:

     ORGANIZATION AND STANDING OF THE BUSINESS.  Seller is duly organized,
     validly existing and in good standing, and qualified to operate the
     Business under the laws of the state of Massachusetts, all local
     jurisdictions within said state and in all other jurisdictions
     <PAGE>
     required by law except where the failure to so qualify would not have
     a material adverse effect on the Business.  Seller is not qualified to
     do business in Virginia as Virginia does not accept Massachusetts
     business trusts for foreign qualification.  Seller has full power and
     authority to carry on the Business as now conducted and to own and
     operate the Business as well as its assets and properties.  Seller has
     no subsidiaries or affiliates, direct or indirect, consolidated or
     unconsolidated except for Bureau Reservations Systems, Inc., which is
     presently inactive.

     COMPLIANCE.  This Agreement has been duly executed and delivered by
     Seller, has been approved by all of Seller's shareholders and trustees
     and is binding upon and enforceable against it.  The consummation of
     the transactions contemplated hereby will not result in the breach of
     any of the terms, provisions or conditions of, or constitute a default
     under or violate, as the case may be, Seller's Instrument of Trust,
     Bylaws, or any agreement, lease, license or other document or
     undertaking, oral or written, to which Seller is bound, or by which
     any of the property or assets of Seller may be affected.

     FINANCIAL STATEMENTS.  The financial statements of Seller as at and
     for the fiscal years ended December 31, 1995, 1996 and 1997 (copies of
     which statements are collectively attached hereto as Exhibit 3(c)),
     are true and correct, having been prepared in accordance with
     generally accepted accounting principles, are consistent with
     practices followed for prior periods, and present fairly the financial
     condition of Seller and the Business at such respective dates and the
     results of  operations for each of the respective periods.

     TAXES.  Seller has paid all federal, state, county, local and foreign
     taxes, including, without limitation, withholding taxes and social
     security taxes on all employees, sales taxes, license fees, and any
     charges levied, assessed or imposed upon any of the property of
     Seller, whether disputed or not, which are now known to be, or are
     hereafter found to be or to have been due with respect to the conduct
     of the Business and the ownership of Seller's property.  Seller has
     filed all federal, state, county, local and foreign tax returns
     required to be filed by it and has paid all taxes as shown on said
     returns and all assessments received by it to the extent that such
     taxes have become due.  Seller shall pay any and all sales and other
     taxes which may become due and payable within the state of
     Massachusetts regarding the sale of the Seller Assets to Buyer.

     LITIGATION AND REGULATION.  There are no litigations, suits or
     governmental proceedings, administrative or judicial, pending, nor to
     the knowledge of Seller threatened, against Seller and/or the Business
     which might affect the financial condition, business or property of
     Seller and/or the Business.  Neither Seller nor the Business is
     subject to, or in violation or default in any material respect of, any
     order, writ, injunction or decree of any court, administrative agency
     or governmental body and both Seller and the Business are, in all
     <PAGE>
     material respects, in compliance with all laws, rules, regulations and
     orders applicable to the Business and are in possession of all
     governmental licenses necessary to the conduct of the Business, and
     such licenses are valid and in full force and effect.  There are no
     unresolved complaints pending against Seller or the Business before
     any governmental agency.

     TITLE TO PROPERTIES; LIENS AND ENCUMBRANCES.  Except as set forth in
     Exhibit 3(f) attached hereto, Seller has good and marketable title to
     all of the properties and assets being conveyed to Buyer under this
     Agreement, subject to no mortgage, pledge, lien, conditional sales
     agreement, encumbrance or charge.

     DUE PERFORMANCE.  Seller has performed all obligations required to be
     performed by it to date and is not in default or alleged to be in
     default in any respect under, or in violation in any respect of, any
     agreement, lease or contract which is being assumed by Buyer pursuant
     to this Agreement or by which Seller or any of its properties or
     assets may be affected, and no other party is in default thereunder,
     and Seller is not aware of any condition or event which after notice
     or lapse of time or both would constitute a default by any party
     thereto.

     BUSINESS CONDITIONS.  Neither Seller nor Rogal has any knowledge of
     any condition which would have a material adverse effect upon the
     Business or prevent the Business from being carried on in the future,
     including but not limited to any notice from any client of Seller that
     such client does not intend to continue its contract with Seller. 
     Notwithstanding the foregoing, Buyer understands and acknowledges that
     Seller's clients, from time to time when contracts with Seller expire,
     solicit bids from competitors of Seller before awarding any future
     business.  Neither Rogal nor Seller make any representation or
     warranty that any of Seller's clients will continue to do business
     with Buyer in the future.  No stockholder, officer, director or
     employee of Seller owns, directly or indirectly, any interest in, or
     is an employee of, any corporation, firm or other business
     organization which is a competitor of Seller.

     DOCUMENTS.  Seller has delivered to Buyer true and correct copies of
     each of the leases, agreements and other documents referred to in this
     Agreement or in any Exhibit attached hereto.

     DISCLOSURE.  No representation or warranty by Seller in this Agreement
     or any statement, document or certificate furnished or to be furnished
     to Buyer pursuant hereto, or in connection with the transactions
     contemplated hereby, contains or will contain any untrue statement of
     a material fact or omits or will omit to state a material fact
     necessary to make the statements contained therein not misleading.

     CONTINUATION OF THE BUSINESS.  From and after December 31, 1997, the
     Business has been and will be carried on through the Closing by Seller
     diligently and in the same manner as the Business was conducted by
     Seller prior to December 31, 1997, and in the ordinary course of
     business.
     <PAGE>
     EMPLOYEES.  Except as set forth in Exhibit 3(l), Seller has no written
     or oral agreement with any employee which cannot be terminated at
     will.  Included in Exhibit 3(l) attached hereto is a list of all of
     the employees of Seller as well as their compensation, fringe
     benefits, duties and history of wages.

     CONDITION OF ASSETS.  All of the computer software and hardware of the
     Business are in good operating condition and repair, are and have been
     during the last year in a condition to satisfactorily service the
     needs of the Business, and will continue to be in good operating
     condition and repair and to satisfactorily service the needs of the
     Business as of the Closing.  Buyer understands that Seller has
     budgeted approximately $45,000.00 for application programming of the
     computer software during 1998 and $40,000.00 for enhancements for both
     the applications and network systems.  All of the furniture, fixtures
     and other equipment are being sold in an "as is" condition and are and
     will be at the Massachusetts and/or Virginia locations on the Closing
     Date except as set forth in Exhibit 3(m) attached hereto.

     COVENANTS BY SELLER.
     --------------------
     Seller agrees that, from the date hereof to the Closing:

     It will conduct the Business and affairs only in the ordinary course.

     It shall afford to the officers, counsel, accountants and other
     representatives of Buyer full and free access to Seller's personnel,
     properties, records and books of account at all reasonable times, and
     to furnish such officers and representatives all such documents and
     copies of documents and information as Buyer may reasonably request. 
     The documents, copies and information so furnished Buyer are solely
     for the purposes of this Agreement, are to be kept strictly
     confidential until the Closing, and Buyer shall not disclose the same
     prior to the Closing to anyone other than its authorized officers,
     employees, agents, counsel and accountants, who shall be advised of
     these provisions.  No investigations by Buyer or any of its
     representatives shall affect the representations and warranties of
     Seller and Rogal, and each such representation and warranty shall
     survive any such investigation.

     Without the prior written consent of Buyer, Seller shall not:

     Increase the rate or form of compensation or fringe benefits to or for
     the benefit of any agent or employee;

     Make any commitments for capital expenditures nor sell, transfer,
     invalidate or dispose of any of the assets of the Business, except in
     the ordinary course of business;
     <PAGE>
     Incur any indebtedness except in the ordinary course of business,
     cause any material adverse change to be made in his financial affairs,
     or allow any tax or other liability to be extended by waiver of the
     statutes of limitation or otherwise; or

     Enter into transactions except in the ordinary course of its business.

     Seller will:

     Keep its property and assets insured consistent with its prior
     practices in respect thereof;

     Perform in the normal course of business all its obligations under
     contracts, leases and documents relating to or affecting its
     employees, assets, properties and business;

     Use its best efforts to preserve intact its business, organization,
     employees, agencies, clients and goodwill;

     Carry on the Business diligently and substantially in the same manner
     as heretofore and make or institute no unusual or novel methods of
     management or operation thereof;

     Not amend any of its leases or other contracts or borrow any money;
     and

     Promptly notify Buyer in writing of any threatened lawsuit, claim or
     any adverse change or any projected or threatened adverse change in
     Seller's financial position or operations of the Business.

     REPRESENTATIONS AND WARRANTIES OF BUYER.
     ----------------------------------------
     Buyer represents and warrants to Seller that, as of the date hereof,
     and as of the date of Closing:

     ORGANIZATION AND STANDING OF BUYER AND AMBASSADORS.  Buyer and
     Ambassadors are corporations duly organized, validly existing and in
     good standing under the laws of the State of Delaware.

     AUTHORIZATION.  The execution and delivery of this Agreement by Buyer
     and Ambassadors and the performance of the transactions contemplated
     hereby have been duly and validly authorized by the Board of Directors
     of Buyer and Ambassadors, and this Agreement is binding upon and
     enforceable against Buyer and Ambassadors.

     COMPLIANCE.  The execution and delivery of this Agreement and the
     consummation of the transactions contemplated hereby will not result
     in the breach of any of the terms or conditions of, or constitute a
     default under or violate, as the case may be, the Articles of
     Incorporation or ByLaws of Buyer or Ambassadors, or any agreement,
     lease, mortgage, note, bond, indenture, license or other document or
     undertaking, oral or written, to which they may be bound, or by which
     any of their property or assets may be adversely affected.
     <PAGE>
     CONDITIONS TO BUYER'S OBLIGATIONS.
     ----------------------------------
     The obligations of Buyer to consummate this Agreement shall be subject
     to and shall be conditioned upon each of the following conditions, any
     one or more of which may be waived by Buyer:

     BREACH.  Buyer shall not have discovered any material error,
     misstatement or omission in any of the representations or warranties
     made by Seller and/or Rogal in this Agreement, and all of the terms,
     covenants and conditions of this Agreement to be complied with or
     performed by Seller on or before the Closing shall have been complied
     with and performed in all material respects.

     NO MATERIAL CHANGES.  The representations and warranties made by
     Seller and/or Rogal in Paragraph 3 above shall be correct in all
     material respects on and as of the Closing with the same force and
     effect (except as affected by the transactions contemplated herein or
     otherwise approved in writing by Buyer) as though such representations
     had been made on and as of the Closing, and none of the covenants
     contained in Paragraph 4 above shall have been breached in any
     material respect as of the Closing.

     APPROVALS.  All actions, proceedings, instruments and documents
     required to carry out this Agreement or incidental thereto and all
     other related legal matters shall have been reasonably approved by
     counsel for Buyer.  Ambassadors' Board of Directors shall have
     approved this Agreement.

     GOVERNMENTAL REGULATION.  No consent, approval, authorization or order
     of any court or governmental agency or administrative body not
     obtained and in effect on the Closing shall be required for the
     consummation of the transactions contemplated by this Agreement, and
     no regulation, claim, proceeding, investigation or litigation, either
     administrative or judicial, shall be threatened or pending against
     Seller or Buyer, or applicable to any of them, which, in the opinion
     of counsel for Buyer, presents a reasonable probability that the
     transactions contemplated by this Agreement would be enjoined or
     prevented, or that the business of Seller would be adversely affected. 
     At the Closing, there shall exist no violations of any federal, state
     or local law, ordinance or regulation materially affecting the assets,
     properties or business of Seller.

     EMPLOYMENT AND NON-COMPETITION AGREEMENTS.  An employment agreement
     and a separate non-competition agreement in the forms attached hereto
     as Exhibits 6(e)(1) and 6(e)(2), respectively, shall have been entered
     into by Rogal.
     <PAGE>
     ITEMS TO BE DELIVERED BY SELLER.  At the Closing, Seller shall deliver
     to Buyer, in form and substance satisfactory to Buyer, the following:

     A bill of sale conveying the assets and properties to be conveyed by
     Seller under this Agreement.

     Assignments of the leases and contracts described in Exhibits 1(d) and
     1(f) attached hereto, including any consents and approvals required
     hereunder, by execution of an Assignment and Assumption Agreement in
     the form attached hereto as Exhibit 2(d).

     Evidence satisfactory to Buyer's counsel that, except as set forth in
     Exhibit in 3(f) attached hereto, no Uniform Commercial Code filings,
     chattel mortgages, assignments, pledges or other encumbrances have
     been filed with respect to any of the assets subject to this Agreement
     in the offices of the Massachusetts Secretary of State or in any other
     appropriate offices for the filing of such documents.

     A current certificate from the Massachusetts Secretary of State
     indicating that Seller is in good standing under the laws of that
     state.

     A certificate, executed and sworn to by Seller and Rogal, confirming
     that (i) as of the Closing, all of the warranties and representations
     set forth in this Agreement are true and correct, and all covenants
     and agreements set forth in this Agreement have been satisfied, (ii)
     Seller has delivered true, correct and complete original leases,
     contracts and other agreements assumed by Buyer pursuant to this
     Agreement and all amendments thereto and (iii) that no adverse changes
     have occurred with respect to the Business or any assets subject to
     this Agreement.

     Certified copies of resolutions of all of the shareholders and
     trustees of Seller.

     Such other documents, instruments and certificates required of Seller
     as are contemplated herein to effect and complete the Closing.

     In connection with the Ambassadors' shares issued under Paragraph 2(b)
     above, an executed copy of the investment representations in the form
     attached hereto as Exhibit 6(f)(8).

     Updated Exhibits as provided for in this Agreement.

     CONSENTS.  The landlords under Seller's two office leases, which are
     being assumed by Buyer under this Agreement, shall have consented to
     the assignments thereof.  Buyer acknowledges that Seller's clients are
     under no obligation to consent to the assignment to Buyer of their
     contracts with Seller, and Seller makes no representation or warranty
     that such consent, where required, can be obtained after the Closing. 
     Notwithstanding the foregoing, Seller and Rogal will cooperate with
     <PAGE>
     Buyer in obtaining the necessary consents to the assignment of such
     contracts after the Closing.  Buyer is not aware of any reason why any
     of such clients will not consent to an assignment of their contracts 
     The leases listed in Exhibit 1(d) attached hereto require the consent
     of the lessors thereunder.  At Buyer's option, Seller and Rogal will
     use their best efforts to assist Buyer in obtaining such consents
     after the Closing.

     BUYER'S DUE DILIGENCE.  Through February 3, 1998, Buyer and its
     representatives, agents and employees shall conduct such review as
     they deem appropriate in their sole and absolute discretion of the
     books, records and affairs of the Seller and the Business.  As a
     condition to Buyer's obligation to consummate this Agreement and the
     purchase and sale hereunder, Buyer must be completely satisfied with
     the results of such review.  If, for any reason whatsoever, Buyer is
     not satisfied with such review, Buyer may terminate this Agreement and
     neither party shall have any obligation hereunder to any of the other
     parties.

     CONDITIONS TO SELLER'S OBLIGATIONS.
     -----------------------------------
     The obligations of Seller to consummate this Agreement shall be
     subject to and shall be conditioned upon each of the following
     conditions, any one or more of which may be waived by Seller:

     BREACH.  The representations and warranties made by Buyer shall be
     correct in all material respects on and as of the Closing with the
     same force and effect (except as affected by the transactions
     contemplated herein) as though such representations had been made on
     and as of the Closing; the covenants of Buyer contained herein shall
     not have been breached in any material respect as of the Closing; and
     Buyer shall have delivered to Seller a certificate to such effect
     signed by its President or Vice President.

     PERFORMANCE.  All the terms, covenants and conditions of this
     Agreement to be complied with and performed by Buyer on or before the
     Closing shall have been complied with and performed.

     CLOSING; EFFECTIVE DATE; TERMINATION.
     -------------------------------------
     The closing of the within purchase and sale ("Closing") shall take
     place on February 5, 1998, at 10:30 a.m., at the offices of Richman,
     Lawrence, Mann, Chizever & Phillips, 9601 Wilshire Boulevard, Beverly
     Hills, California 90210, or at such other place or time as the parties
     may mutually agree.  Notwithstanding the actual Closing Date, the
     consummation of the purchase and sale transactions provided for in
     this Agreement shall be deemed to have occurred and be effective as of
     the close of business on January 31, 1998 ("Effective Date").  Seller
     and Buyer agree to use their best efforts to bring about the
     satisfaction of the conditions for Closing specified in this
     <PAGE>
     Agreement, but if any condition so specified is not satisfied and such
     condition is not waived in writing by the party for the benefit of
     whom or which such condition is stated, such party may terminate this
     Agreement by notice in writing to the other party.  Any such
     conditions not so waived in writing shall nevertheless be deemed to
     have been waived by the party for the benefit of whom or which such
     condition is stated, if such party shall not so terminate this
     Agreement.

     INDEMNIFICATION.
     ----------------
     BY SELLER AND ROGAL.  Seller and Rogal, jointly and severally, agree
     to indemnify, reimburse and hold Buyer harmless against and from all
     losses, damages, costs, expenses and deficiencies suffered, incurred
     or sustained by Buyer, including reasonable attorneys' fees and
     expenses (a "Claim"), as a result of the untruth of any representation
     or the breach of any warranty, covenant or agreement made by Seller
     and/or Rogal in this Agreement or in any document, exhibit, agreement
     or certificate given in connection with this Agreement, and the
     untruth of any certificate required under this Agreement to be
     delivered by Seller and/or Rogal at the Closing.  Buyer shall be
     entitled to recover any Claim made under this Paragraph 9(a) only to
     the extent the aggregate amount of all such Claims exceeds $100,000
     and then only to the extent of such excess.  In Seller's and Rogal's
     sole discretion, any payments due and owing hereunder may be satisfied
     by payments of: (i) cash, (ii) shares of common stock of Ambassadors,
     or (iii) any combination thereof.  In the event Seller or Rogal elects
     to make part or all of such payment in shares of common stock of
     Ambassadors, the value of such stock shall be deemed the per share
     price that was calculated at the Closing pursuant to Paragraph 2
     hereunder.

     In addition to the indemnification provisions in Paragraph 9(a) above,
     in the event that the net income before income taxes earned by Buyer
     from the operations of the Business for the Measurement Period, as
     determined in accordance with Paragraph 2(e)(2) above, is less than
     $1,500,000.00, then Seller and Rogal, jointly and severally, shall be
     obligated to immediately pay to Buyer an amount equal to thirty
     percent (30%) of the difference between $1,500,000.00 and the actual
     amount of the net income before income taxes.  The aforesaid payment
     may be made in cash and/or shares of common stock of Ambassadors
     valued at the greater of the then fair market value of such stock or
     the Per Share Valuation Price at Seller's election.

     BY BUYER.  Buyer hereby agrees to indemnify, reimburse and hold
     harmless Seller against and from all losses, damages, costs, expenses
     and deficiencies suffered, incurred or sustained by Seller, including
     reasonable attorneys' fees and expenses, as a result of the untruth of
     any representation or the breach of any warranty, covenant or
     agreement made by it in this Agreement or in any document, exhibit,
     agreement or certificate given in connection with this Agreement and
     the untruth of any certificate required under this Agreement to be
     delivered by it at the Closing.
     <PAGE>
     MISCELLANEOUS PROVISIONS.
     -------------------------
     NATURE AND SURVIVAL OF REPRESENTATIONS, WARRANTIES AND AGREEMENTS. 
     All statements contained in any certificate or other instrument
     covered by this Agreement, or made on behalf of any party pursuant
     hereto or in connection with the transactions contemplated hereby,
     shall be deemed representations, warranties and agreements provided
     hereunder.  Any representations, warranties and agreements made by the
     parties hereto shall survive the Closing and continue until the
     applicable statute of limitations shall have barred any claim thereon
     and shall be effective regardless of any investigation which may have
     been made at any time by or on behalf of a party.

     EXHIBITS.  Exhibits referred to in this Agreement are hereby made a
     part hereof.

     PARTIES IN INTEREST AND BINDING EFFECT.  This Agreement shall be
     binding upon, and inure to the benefit of, the respective heirs,
     personal representatives, successors and assigns of Seller, Rogal and
     Buyer.

     ASSIGNMENT AND AMENDMENT OF AGREEMENT.  This Agreement shall not be
     assignable by any of the parties hereto except with written consent of
     all other parties hereto.  This Agreement may be amended only by
     written agreement of all the parties hereto.

     NOTICES.  Any notice or communication given by any of the parties
     hereto to the other parties hereto pursuant to this Agreement shall be
     in writing and delivered, faxed or mailed by certified mail, postage
     prepaid, as follows:

     If to Seller and/or Rogal, to:

           Andrew Rogal
           c/o Rogal America, Co.
           51 Water Street
           Watertown, Massachusetts 02172
           Fax No. (617) 926-9901

     With a copy to:

           Posternak, Blankstein & Lund
           100 Charles River Plaza
           Boston, Massachusetts 02114
           Attention:  Noel G. Posternak, P.C.
           Fax No. (617) 367-2315

     If to Buyer and/or Ambassadors, to:

           Ambassador Performance Group, Inc.
           One Corporate Plaza, Suite 100
           Newport Beach, California 92660
           Attention: John Ueberroth
           Fax No. (714) 717-5051
     <PAGE>
       With a copy to:

           Richman, Lawrence, Mann,
             Chizever & Phillips
           9601 Wilshire Boulevard, Penthouse
           Beverly Hills, California 90210
           Attention:  Gerald M. Chizever, Esq.
           Fax No. (310) 274-2831

     or to such other address as hereafter shall be furnished in writing by
     any of the parties hereto to the other parties hereto.

     ENTIRE UNDERSTANDING.  This Agreement sets forth the entire
     understanding of the parties, and it shall not be changed or
     terminated orally.  All prior discussions between the parties
     pertaining to this transaction, both written and oral, are superseded
     by and merged into this Agreement.

     HEADINGS.  The headings herein are inserted only as a matter of
     convenience and reference, and in no way define, limit or describe the
     scope of this Agreement, or the intent of any provisions thereof.

     COUNTERPARTS.  This Agreement may be executed simultaneously in one or
     more counterparts, each of which shall be deemed an original and all
     of which together shall constitute one and the same instrument.

     FURTHER ACTS.  Each party to this Agreement agrees to execute any and
     all documents and perform any and all acts requested by any of the
     other parties in order to effectuate or consummate the terms of this
     Agreement.

     JOINT AND SEVERAL LIABILITY.  Any and all obligations or liabilities
     under this Agreement by Seller and/or Rogal shall be joint and several
     and each of them guarantees the full and faithful performance of the
     other as to all terms, conditions, provisions, representations and
     warranties made by each of them under this Agreement.

     BANK LOAN.  If the Closing occurs, Buyer shall assume the Bank Loan;
     provided, however, if Citizens Bank of Rhode Island does not release
     Seller and Rogal from the Bank Loan within thirty (30) days after the
     Closing, Buyer shall forthwith pay off the entire Bank Loan.

     PRICE PROTECTION OF AMBASSADORS COMMON STOCK.  At the end of the two
     (2) year period immediately following the Closing, a calculation shall
     be made as to the average of the closing prices of Ambassadors common
     stock on NASDAQ for the last thirty (30) trading days of said period
     ("Price Average").  If the Price Average is less than eighty-five
     percent (85%) of the Per Share Valuation Price ("85% Value"), then
     Buyer shall pay to Seller the amount of the difference between the
     Price Average and the 85% Value multiplied by the number of
     Ambassadors shares then owned by Seller.  Notwithstanding the
     <PAGE>
     foregoing, if, (i) at any time after the first year after the Closing
     but prior to two years after the Closing, Seller sells, through a
     normal brokerage transaction, or (ii) at any time within two (2) years
     after the Closing Seller sells through an underwritten public
     offering, any of its Ambassadors common stock which it received under
     this Agreement, and the average of the closing prices of Ambassadors
     common stock on NASDAQ for the fifteen (15) trading days prior to the
     date of the sale ("Sale Average") is less than eighty-five percent
     (85%) of the Per Share Valuation Price ("85% of Sale Average"), then
     Buyer shall pay to Seller for each share sold the difference between
     the Sale Average and the 85% of Sale Average.  For purposes of this
     paragraph and Paragraph 2(g), "Seller" includes both Rogal America,
     Co. and its two stockholders. 

     AMBASSADORS GUARANTEE.  All obligations of Buyer hereunder are
     guaranteed by Ambassadors and Ambassadors agrees to be jointly and
     severally liable with Buyer to Seller and Rogal hereunder.



     IN WITNESS WHEREOF, the parties hereto have duly executed this
     Agreement the day and year first above written.

                                        AMBASSADOR PERFORMANCE GROUP, INC.

                                        By:   /s/ Ronald Merriman
                                              ----------------------------
                                        Its:  President
                                              ----------------------------


                                        AMBASSADORS INTERNATIONAL, INC.

                                        By:   /s/John A. Ueberroth
                                              ----------------------------
                                        Its:  President
                                              ----------------------------


                                        ROGAL AMERICA, CO.

                                        By:   /s/ Andrew Rogal
                                              ----------------------------
                                        Its:  President
                                              ----------------------------


                                              /s/ Andrew Rogal
                                              ----------------------------
                                              ANDREW ROGAL
<PAGE>


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