AMBASSADORS INTERNATIONAL INC
8-K/A, 1998-08-05
TRANSPORTATION SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C.  20549 
                                 --------------


                                   FORM 8-K/A
                                 Amendment No. 2
                                 Current Report


     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of
     1934.

     Date of Report (Date of Earliest Event Reported):  May 22, 1998

      

                         AMBASSADORS INTERNATIONAL, INC.
              -----------------------------------------------------
             (Exact Name of Registrant as Specified in Its Charter)

                                    Delaware
              -----------------------------------------------------
                 (State or Other Jurisdiction of Incorporation)

             0-26420                                        91-1688605     
     ------------------------                           -------------------
     (Commission File Number)                            (I.R.S. Employer  
                                                        Identification No.)

              Dwight D. Eisenhower Building, 110 So. Ferrall St., 
                           Spokane, Washington 99202 
              ---------------------------------------------------  
             (Address of Principal Executive Offices)  (Zip Code)  

                                 (509) 534-6200
              ---------------------------------------------------  
             (Registrant's Telephone Number, Including Area Code)  

                                 Not Applicable
              ---------------------------------------------------  
                   (Former Name or Former Address, if Changed 
                               Since Last Report)
     <PAGE>
     The undersigned Registrant hereby amends, as and to the extent set
     forth below, the following items, financial statements, exhibits or
     other portions of the Current Report on Form 8-K for an event which
     occurred on May 22, 1998:

     ITEM 2. ACQUISITION OR DISPOSITION OF ASSETS

     This item has not been amended and has been included herein for
     convenience of reference only.

     On May 22, 1998 (the "Closing Date"), Ambassador Performance Group,
     Inc., a Delaware corporation ("APG"), a wholly owned subsidiary of
     Ambassadors International, Inc. (the "Company"), acquired all of the
     outstanding shares of common stock (the "Shares") of Incentive
     Associates, Inc., a California corporation ("IAI"), pursuant to a
     certain Agreement and Plan of Merger dated May 22, 1998 by and among
     APG, the Company, IAI, Wayne Wright and Russ Medevic (the latter two
     individuals collectively referred to as the "Selling Shareholders").

     The Shares were acquired for $4,300,000 as follows:  $1,800,000 paid
     in cash (subject to adjustment as described below) and $2,500,000
     delivered in the form of 85,672 shares of the Company's common stock.
     The Selling Shareholders were granted certain "piggyback" registration
     rights with respect to the shares they received.

     For each of the twelve-month periods ending March 31, 1999, 2000,
     2001, and 2002, the Company will be required to make additional
     payments to the Selling Shareholders in the following amounts: (i) for
     the first year, an amount equal to 80% of IAI's revenues from clients,
     prospects and account executives as of the Closing Date, less program
     costs ("Gross Profits"), between $2,000,000 and $3,200,000, 50% of the
     Gross Profits between $3,200,000 and $4,000,000, and 15% of the Gross
     Profits in excess of $4,000,000; and (ii) for each of the second,
     third and fourth years, 60% of the Gross Profits between $2,200,000
     and $3,000,000, 50% of the Gross Profits between $3,000,000 and
     $4,000,000, and 15% of the Gross Profits in excess of $4,000,000. Each
     such additional payment will be paid one-half in cash and one-half in
     the Company's common stock at its market value on the date of such
     payment.

     The cash portion of the purchase price is subject to adjustment as
     follows.  Within six months after the Closing Date, a determination
     will be made, as of April 1, 1998, as to the difference between (i)
     the sum of cash, prepaid expenses and collected accounts receivable of
     IAI and (ii) the sum of the liabilities and deposits of IAI.  If the
     amount calculated in (i) exceeds the amount calculated in (ii), the
     Company will pay the difference to the Selling Shareholders; if the
     amount calculated in (ii) exceeds the amount calculated in (i), the
     Selling Shareholders will pay the difference to the Company.  Of the
     $1,800,000 cash portion of the purchase price required to be paid by
     the Company on the Closing Date, there was a "holdback" of $50,000
     until the above calculations are finalized.
     <PAGE>
     The purchase price for the Shares was arrived at through arms' length
     negotiations between the Company and the Selling Shareholders, neither
     of whom is an affiliate of the Company. The cash portion of the
     purchase price came from funds raised in previous public offerings of
     the Company's common stock.

     IAI has been in the business of providing travel incentive, business
     meeting and conference planning services from its offices in Orange
     County, California. Its operations will be consolidated with those of
     APG in Newport Beach, California. 

     The Selling Shareholders have each entered into five-year employment
     agreements and non-competition agreements with APG, pursuant to which,
     among other things, each was granted, as of the Closing Date, options
     to purchase 7,500 shares of the Company's Common Stock, and the
     opportunity to receive further options based on achievement of certain
     incentive targets. 

     ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND
             EXHIBITS

             EXHIBIT INDEX

             99.1  Audited financial statements of Incentive Associates
                   Inc. as of and for the year ended March 31, 1998.

             99.2  Unaudited condensed pro forma combined balance sheet of
                   Ambassadors International, Inc. and Incentive Associates
                   Inc. as of March 31, 1998 and condensed pro forma
                   combined statements of operations for the year ended
                   December 31, 1997 and three months ended March 31, 1998.
     <PAGE>
     SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934,
     the registrant has duly caused this report to be signed on its behalf
     by the undersigned duly authorized.

                                       AMBASSADORS INTERNATIONAL, INC.


     Date: August 5, 1998              /s/John A. Ueberroth
           --------------              -----------------------------------
                                       John A. Ueberroth, President
<PAGE>

                                                               EXHIBIT 99.1
                                                               ------------

     [PricewaterhouseCoopers LLP - Spokane, Washington letterhead]




     REPORT OF INDEPENDENT ACCOUNTANTS

     August 3, 1998

     Board of Directors and Shareholders
     Incentive Associates, Inc.


     In our opinion, the accompanying balance sheet and the related
     statements of operations and retained earnings and of cash flows
     present fairly, in all material respects, the financial position of
     Incentive Associates, Inc. at March 31, 1998, and the results of its
     operations and its cash flows for the year then ended, in conformity
     with generally accepted accounting principles.  These financial
     statements are the responsibility of the Company's management; our
     responsibility is to express an opinion on these financial statements
     based on our audit.  We conducted our audit of these statements in
     accordance with generally accepted auditing standards which require
     that we plan and perform the audit to obtain reasonable assurance
     about whether the financial statements are free of material
     misstatement.  An audit includes examining, on a test basis, evidence
     supporting the amounts and disclosures in the financial statements,
     assessing the accounting principles used and significant estimates
     made by management, and evaluating the overall financial statement
     presentation.  We believe that our audit provides a reasonable basis
     for the opinion expressed above.


                         /s/ PricewaterhouseCoopers LLP
     <PAGE>
     Incentive Associates, Inc.
     Balance Sheet
     March 31, 1998


                             ASSETS

     Current assets:
       Cash and cash equivalents                              $ 2,358,226
       Investments, at fair value                               1,004,765
       Accounts receivable                                      1,459,303
       Employee accounts receivable                                 8,269
       Deferred income taxes                                      186,023
       Prepaid program costs                                      788,538
       Other prepaid expenses                                       5,121
                                                              -----------
             Total current assets                               5,810,245

     Property and equipment, net                                  188,717
                                                              -----------
             Total assets                                     $ 5,998,962
                                                              ===========

              LIABILITIES AND SHAREHOLDERS' EQUITY

     Current liabilities:
       Accounts payable                                       $   925,375
       Accrued compensation                                       684,786
       Accrued expenses                                           171,519
       Customer deposits                                        3,800,230
                                                              -----------
             Total current liabilities                          5,581,910

     Deferred income taxes                                         10,848
                                                              -----------
             Total liabilities                                  5,592,758
                                                              -----------
     Commitments (Note 4)

     Shareholders' equity:
       Common stock, $2 par value, 1,000 shares 
         authorized, 720 shares issued and outstanding              1,440
       Additional paid-in capital                                  57,252
       Retained earnings                                          347,512
                                                              -----------
             Total shareholders' equity                           406,204
                                                              -----------
             Total liabilities and shareholders' equity       $ 5,998,962
                                                              ===========

     The accompanying notes are an integral part of the financial
       statements.
     <PAGE>
     INCENTIVE ASSOCIATES, INC.
     STATEMENT OF OPERATIONS AND RETAINED EARNINGS
     for the year ended March 31, 1998 



     Sales                                                    $11,174,043
     Cost of sales                                              8,514,295
                                                              -----------
     Gross profit                                               2,659,748
                                                              -----------
     Operating expenses:
       Selling                                                    966,032
       General and administrative                               2,190,825
                                                              -----------
                                                                3,156,857
                                                              -----------
     Operating loss                                              (497,109)
                                                              -----------
     Other income (expense):
       Interest expense                                            (4,954)
       Interest and dividend income                               147,423
       Loss on disposal of equipment                               (8,603)
       Other, net                                                 129,182
                                                              -----------
                                                                  263,048
                                                              -----------
     Loss before income taxes                                    (234,061)
     Income tax benefit                                            84,786
                                                              -----------
     Net loss                                                    (149,275)
     Retained earnings, beginning of year                         496,787
                                                              -----------
     Retained earnings, end of year                           $   347,512
                                                              ===========

     The accompanying notes are an integral part of the financial
       statements.
     <PAGE>
     INCENTIVE ASSOCIATES, INC.
     STATEMENT OF CASH FLOWS
     for the year ended March 31, 1998 



     Cash flows from operating activities:
       Net loss                                               $  (149,275)
       Adjustments to reconcile net loss to net cash 
         provided by operating activities:
           Depreciation and amortization                           81,724
           Distribution of Company assets for employee 
             compensation                                         437,268
           Purchase of trading investments                     (1,004,765)
           Deferred income tax benefit                           (144,774)
           Loss on sale of equipment                                8,603
           Change in assets and liabilities:
             Accounts receivable                                 (371,848)
             Prepaid program costs                                401,126
             Employee accounts receivable                           3,196
             Prepaid expenses                                       2,678
             Accounts payable and accrued expenses                259,498
             Customer deposits                                  1,793,164
                                                              -----------
               Net cash provided by operating activities        1,316,595
                                                              -----------
     Cash flows from investing activities:
       Purchase of property and equipment                        (156,020)
       Proceeds from sale of property and equipment                   400
       Proceeds from notes receivable                              31,696
                                                              -----------
               Net cash used in investing activities:            (123,924)
                                                              -----------
     Net increase in cash and cash equivalents                  1,192,671
     Cash and cash equivalents, beginning of year               1,165,555
                                                              -----------
     Cash and cash equivalents, end of year                   $ 2,358,226
                                                              ===========
     Supplemental disclosure of cash flow information:
       Cash paid for interest                                 $     4,954
       Cash paid for income taxes                                  24,804

       Noncash investing activities:
         Vehicles, life insurance and note receivable 
           contributed to employees as compensation               437,268


     The accompanying notes are an integral part of the financial
       statements.
     <PAGE>
     INCENTIVE ASSOCIATES, INC.
     NOTES TO FINANCIAL STATEMENTS


      1.  COMPANY BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

            Organization
            ------------
            Incentive Associates, Inc. (the Company) was incorporated on
            May 13, 1983 in the state of California.  The Company develops,
            markets and manages performance improvement programs nationwide
            for corporate clients that utilize merchandise awards, consumer
            promotions and incentive travel.  The Company also provides
            comprehensive housing, registration and travel services for
            meetings and conventions.

            Credit Risk
            -----------
            The Company's financial instruments that are exposed to
            concentrations of credit risk consist primarily of cash and
            cash equivalents, investments and trade accounts receivable. 
            The Company places its cash and temporary cash investments with
            high credit quality institutions.  At times, such investments
            may be in excess of the federal insurance limit or at
            institutions which are not covered by this insurance. The
            Company's investments are with pseudo-governmental agencies,
            and therefore, the Company believes its credit risk exposure is
            limited.  The Company believes that its primary trade accounts
            receivable credit risk exposure is limited as incentive program
            customers are required to pay for their entire program costs
            prior to the program convening.

            Cash and Cash Equivalents
            -------------------------
            The Company invests cash in excess of operating requirements in
            short-term time deposits, money market instruments, government
            mutual bond funds and marketable securities.  The Company
            considers investments with remaining maturities at date of
            purchase of three months or less to be cash equivalents.

            Investments
            -----------
            The Company classifies its investments in Federal Home Loan
            Mortgage Notes and Federal Farm Credit Bank Notes as trading
            securities.  These securities are carried at fair value.  The
            investments held at March 31, 1998 matured in May 1998.
            Realized and unrealized gains and losses on these securities
            are recognized in the statement of operations.  Realized gains
            and losses on the sale of investments are recognized on a
            specific identification basis in the statement of operations in
            the period the investments are sold.
     <PAGE>
     INCENTIVE ASSOCIATES, INC.
     NOTES TO FINANCIAL STATEMENTS, CONTINUED


      1.  COMPANY BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES,
          CONTINUED:

            Accounts Receivable and Sales Concentration
            -------------------------------------------
            The Company's sales are concentrated in a limited number of
            large companies, principally located in the western United
            States.  During the year ended March 31, 1998, 83% of the
            Company's revenues were derived from incentive programs in
            North America.

            Sales to three customers comprised 45%, 12% and 9% of total
            revenues for the year ended March 31, 1998.  At March 31, 1998,
            these customers represented approximately 30%, 22% and 16%,
            respectively, of total accounts receivable.

            Property and Equipment
            ----------------------
            Property and equipment are stated at cost.  Cost of maintenance
            and repairs which do not improve or extend the lives of the
            respective assets are expensed currently.  Major additions and
            betterments are capitalized.  Depreciation and amortization are
            provided over the lesser of the estimated useful lives of the
            respective assets or the lease term (including extensions),
            using the straight-line method.

            When property and equipment are sold or retired, the related
            cost and accumulated depreciation are removed from the accounts
            and any gain or loss is recognized in operations.

            Revenue Recognition
            -------------------
            For incentive programs, the Company bills customers in advance
            and records such amounts as customers' deposits. Additionally,
            the Company pays for certain direct program costs such as
            airfare, hotel and other program costs in advance of the
            departure and records these amounts as prepaid program costs. 
            The Company recognizes revenue and related costs associated
            with its programs when the program convenes.

            Estimates
            ---------
            The preparation of financial statements in conformity with
            generally accepted accounting principles requires management to
            make estimates and assumptions that affect the reported amounts
            of assets and liabilities and disclosure of contingent assets
            and liabilities at the date of the financial statements and the
            reported amounts of revenues and expenses during the reporting
            period.  Actual results could differ from those estimates.
     <PAGE>
     INCENTIVE ASSOCIATES, INC.
     NOTES TO FINANCIAL STATEMENTS, CONTINUED


      1.  COMPANY BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES,
          CONTINUED:

            New Accounting Pronouncement
            ----------------------------
            In June 1997, SFAS No. 130, "Reporting Comprehensive Income",
            was issued.  This Statement requires that comprehensive income
            be reported in a financial statement that is displayed with the
            same prominence as other financial statements.  This Statement
            does not require a specific format for the financial statement,
            but requires that an enterprise display net income as a
            component of comprehensive income in the financial statement. 
            Comprehensive income is defined as the change in equity of a
            business enterprise arising from non-owner sources.  The
            classifications of comprehensive income under current
            accounting standards include foreign currency items, minimum
            pension liability adjustments, and unrealized gains and losses
            on certain investments in debt and equity securities.  This
            Statement is effective for fiscal years beginning after
            December 15, 1997.  Management does not believe that the
            implementation of SFAS No. 130 will have a material impact on
            the presentation of its financial statements.


      2.  PROPERTY AND EQUIPMENT:

          Property and equipment consists of the following at March 31,
          1998:

            Office furniture                                    $ 129,120
            Computer equipment                                    201,401
            Leasehold improvements                                 24,241
                                                                ---------
                                                                  354,762
            Less accumulated depreciation and 
              amortization                                       (166,045)
                                                                ---------
                                                                $ 188,717
                                                                =========
     <PAGE>
     INCENTIVE ASSOCIATES, INC.
     NOTES TO FINANCIAL STATEMENTS, CONTINUED


      3.  INCOME TAXES:

          The provision (benefit) for income taxes for the year ended 
          March 31, 1998 consisted of the following:

            Current:
              Federal                                           $  44,890
              State                                                15,098
            Deferred:
              Federal                                            (119,118)
              State                                               (25,656)
                                                                ---------
                                                                $ (84,786)
                                                                =========

          Components of the deferred tax assets and liabilities as of 
          March 31, 1998 are as follows:

                                        Assets     Liabilities   Total
                                        --------   -----------   --------

            Accrued vacation            $ 11,950                 $ 11,950
            Depreciation                            $(10,848)     (10,848)
            Accrued bonus                174,073                  174,073
                                        --------    --------     --------
                                        $186,023    $(10,848)    $175,175
                                        ========    ========     ========

          The Company does not believe a valuation allowance is necessary
          to reduce the deferred tax asset as this asset will more likely
          than not be realized through the future generation of taxable
          income.  Although realization is not assured, management believes
          it is more likely than not that all of the deferred tax asset
          will be utilized.

          The income tax benefit for the year ended March 31, 1998 differs
          from that computed using the federal statutory rate applied to
          loss before income taxes as follows:

                                                        Amount     %
                                                        --------   -------
            Benefit at the federal statutory rate       $(79,580)  (34.0)%
            State income tax benefit, net of 
              federal effect                             (15,692)   (6.7)
            Officers' life insurance                       7,834     3.4
            Other                                          2,652     1.1
                                                        --------   -----
                                                        $(84,786)  (36.2)%
                                                        ========   =====
     <PAGE>
     INCENTIVE ASSOCIATES, INC.
     NOTES TO FINANCIAL STATEMENTS, CONTINUED


      4.  COMMITMENTS:

          At March 31, 1998, the Company leased its office building from a
          shareholder of the Company.  In connection with the sale of the
          Company (see Note 8), the lease was terminated without penalty
          effective August 31, 1998.  For the year ended March 31, 1998, the
          Company incurred rent expense of approximately $112,000 under this
          lease.  The Company also leases a storage facility under a
          noncancelable operating lease.  Total rent expense for the year
          ended March 31, 1998 for the lease was approximately $14,000.

          At March 31, 1998, future noncancelable lease commitments for both
          of these facilities, after considering the August 1998 termination
          of the office facility lease, is approximately $55,000 for the year
          ending March 31, 1999.


      5.  RELATED-PARTY TRANSACTIONS:

          In addition to the related-party transaction described in Note 4,
          during the year ended March 31, 1998, the Company had an
          outstanding loan to a shareholder for $267,897.  This loan, bearing
          interest at 8.5%, was paid in full on March 31, 1998.  The Company
          recognized approximately $23,000 of interest income from the loan
          during fiscal 1998.


      6.  EMPLOYEE BENEFIT PLAN:

          The Company has an employee savings plan under Section 401(k) (the
          Plan) of the Internal Revenue Code.  Substantially all employees
          are eligible to participate in the plan subject to certain
          restrictions.  Employees may contribute up to the maximum
          contribution allowed by the Internal Revenue Service, which was
          $9,500 for the calendar year 1997.  The Company matches employees'
          contributions up to 3% of their salaries.  Employees are 100%
          vested in their contributions and vest in Company matching
          contributions equally over six years.  During the year ended 
          March 31, 1998, the Company contributed approximately $46,000 to 
          the Plan.


     <PAGE>
     INCENTIVE ASSOCIATES, INC.
     NOTES TO FINANCIAL STATEMENTS, CONTINUED


      7.  LINE-OF-CREDIT AND LETTER OF CREDIT AGREEMENTS:

          At March 31, 1998, the Company had a $370,000 line-of-credit
          agreement with a bank.  Any amounts outstanding under the agreement
          bear interest at a variable rate of prime plus 1.0% (9.5% at 
          March 31, 1998).  The Company also had a $70,000 letter of credit
          available to support airfare purchase agreements.  These agreements
          expire in March 1999.  At March 31, 1998, no amounts were
          outstanding under either of these agreements.


      8.  SUBSEQUENT EVENT:

          In May 1998, all of the outstanding shares of common stock of the
          Company were sold to Ambassador Performance Group, Inc., a wholly
          owned subsidiary of Ambassadors International, Inc. (AII) for
          $1,800,000, an amount equal to "cash book value", (as defined),
          85,672 shares of AII's common stock and additional consideration. 
          The additional consideration is contingent upon the Company's
          achieving certain pre-established levels of earnings.  If gross
          profits are $4 million for each of the years ending March 31, 1999,
          2000, 2001 and 2002, the additional consideration would be $4.3
          million.  However, the amounts will be reduced if gross profits are
          less than $4 million.  AII is a publicly traded company that
          organizes, markets and operates international travel programs and
          also engages in corporate incentive travel programs.
<PAGE>

                                                               EXHIBIT 99.2
                                                               ------------



     CONDENSED PRO FORMA COMBINED FINANCIAL INFORMATION


     The following condensed pro forma combined balance sheet and condensed
     pro forma combined statement of operations, collectively, the "Pro
     Forma Financial Statements", were prepared by Ambassadors
     International, Inc. ("Ambassadors") to illustrate the estimated
     effects of the business combination to be accounted for as a purchase
     under generally accepted accounting principles.  Accordingly, the
     financial information of Ambassadors and Incentive Associates Inc.
     ("Incentive") has been combined as if the acquisition occurred at the
     beginning of the period presented for purposes of the condensed pro
     forma combined statements of operations, and as of March 31, 1998, for
     purposes of the condensed pro forma combined balance sheet.  There are
     no differences between Ambassadors' and Incentive's accounting
     policies which are expected to have a material impact on the pro forma
     combined financial statements.  The Pro Forma Financial Statements do
     not purport to represent what the combined financial position or
     results of operations would have been if the combination had occurred
     at the beginning of the period or to project the combined financial
     position or results of operations for any future date or period.

     The Pro Forma Financial Statements should be read in conjunction with
     the historical consolidated financial statements, including the notes
     thereto, of Ambassadors, which are included in Ambassadors' 
     Form 10-K/A for the year ended December 31, 1997, Ambassadors' Form
     10-Q for the three months ended March 31, 1998 and of Incentive, which
     are included elsewhere in this document.

     The Pro Forma Financial Statements are presented utilizing the
     purchase method of accounting whereby the excess of the total purchase
     price over the fair value of the assets acquired and liabilities
     assumed of Incentive is recorded as goodwill.  The combined pro forma
     results of operations presented herein are not necessarily indicative
     of the future results of operations.
     <PAGE>
     Condensed Pro Forma Combined Balance Sheet
     at March 31, 1998
     <TABLE>
     <CAPTION>
                                           Ambassadors  Incentive    Pro Forma         Pro Forma
                                           Historical   Historical   Adjustments       Combined
                                           -----------  -----------  -----------       -----------

      <S>                                  <C>          <C>          <C>               <C>
      ASSETS:
        Current assets:
          Cash and cash equivalents        $30,027,666  $ 2,358,226  $(2,028,335) (A)  $30,357,557
          Restricted cash                      125,000                                     125,000
          Investments                                     1,004,765                      1,004,765
          Accounts receivable                1,743,305    1,467,572                      3,210,877
          Inventory                             79,501                                      79,501
          Prepaid program costs and 
            expenses                         5,025,226      793,659                      5,818,885
          Deferred income taxes                 31,229      186,023                        217,252
          Other assets                         423,478                                     423,478
                                           -----------  -----------  -----------       -----------
                Total current assets        37,455,405    5,810,245   (2,028,335)       41,237,315

        Property and equipment, net          2,508,735      188,717                      2,697,452
        Other investments                      462,500                                     462,500
        Goodwill                            15,598,699                 3,872,131  (B)   19,470,830
        Other assets                           118,442                                     118,442
        Deferred income taxes                   26,608                                      26,608
                                           -----------  -----------  -----------       -----------
                Total assets               $56,170,389  $ 5,998,962  $ 1,843,796       $64,013,147
                                           ===========  ===========  ===========       ===========
      LIABILITIES AND SHAREHOLDERS' 
        EQUITY:
          Current liabilities:
            Accounts payable               $ 2,024,727  $   925,375                    $ 2,950,102
            Accrued expenses                   483,597      856,305                      1,339,902
            Participants' deposits          27,038,978    3,800,230                     30,839,208
            Customer advances                  892,142                                     892,142
            Notes payable, current 
              portion                          145,201                                     145,201
            Unrealized loss on foreign 
              currency exchange contracts      511,808                                     511,808
                                           -----------  -----------  -----------       -----------
                Total current liabilities   31,096,453    5,581,910                     36,678,363

          Notes payable due after one year     357,239                                     357,239
          Deferred income taxes                              10,848                         10,848
                                           -----------  -----------  -----------       -----------
                Total liabilities           31,453,692    5,592,758                     37,046,450
                                           -----------  -----------  -----------       -----------
      SHAREHOLDERS' EQUITY:
        Common stock                            69,773        1,440  $    (1,440) (A)       70,630
        Common stock                                                         857  (A)
        Additional paid-in capital          17,216,061       57,252      (57,252) (A)   19,465,204
        Additional paid-in capital                                     2,249,143  (A)
        Retained earnings                    7,430,863      347,512     (347,512)        7,430,863
                                           -----------  -----------  -----------       -----------
                Total shareholders' 
                  equity                    24,716,697      406,204    1,843,796        26,966,697
                                           -----------  -----------  -----------       -----------
                Total liabilities and
                  shareholders' equity     $56,170,389  $ 5,998,962  $ 1,843,796       $64,013,147
                                           ===========  ===========  ===========       ===========
      </TABLE>

      The accompanying notes are an integral part of this condensed
       pro forma combined balance sheet.
     <PAGE>
     NOTES TO CONDENSED PRO FORMA COMBINED BALANCE SHEET

     The following adjustments were made to reflect the combination of
     Ambassadors and Incentive as if it occurred March 31, 1998:


     (A) All of the outstanding shares of common stock of Incentive were
         acquired for a total purchase price of $1,800,000 cash, an amount
         equal to "cash book value" (as defined) and 85,672 shares of
         common stock.  The fair value of the common stock was determined
         to be $2,250,000.  The value represented a 10% discount from the
         average closing price for the 10 days preceding the close of the
         transaction due to the restricted nature of the stock. 
         Additionally, each of the two shareholders of Incentive were
         granted options to purchase 7,500 shares of Ambassadors' stock.

     (B) Goodwill was recorded for the excess of the purchase price over
         the fair value of the assets acquired and liabilities assumed of
         Incentive as follows:

           Total purchase price                        $ 4,278,335
           Fair value of assets acquired                (5,998,962)
           Fair value of liabilities assumed             5,592,758
                                                       -----------
                                                       $ 3,872,131
                                                       ===========

       For each of the twelve-month periods ending March 31, 1999, 2000,
       2001, and 2002, the Company will make additional payments to the
       Selling Shareholders in the following amounts: (i) for the first
       year, an amount equal to 80% of IAI's revenues from clients,
       prospects and account executives as of the Closing Date, less
       program costs ("Gross Profits"), between $2,000,000 and $3,200,000,
       50% of the Gross Profits between $3,200,000 and $4,000,000, and 15%
       of the Gross Profits in excess of $4,000,000; and (ii) for each of
       the second, third and fourth years, 60% of the Gross Profits between
       $2,200,000 and $3,000,000, 50% of the Gross Profits between
       $3,000,000 and $4,000,000, and 15% of the Gross Profits in excess of
       $4,000,000. Each such additional payment will be paid one-half in
       cash and one-half in the Company's common stock at its market value
       on the date of such payment.
     <PAGE>
     Condensed Pro Forma Combined Statement of Operations

     <TABLE>
     <CAPTION>
                                     Ambassadors    Incentive
                                     Historical     Historical
                                     (for the       (for the  
                                     year ended     year ended
                                     December 31,   March 31,     Pro Forma          Pro Forma
                                     1997)          1998)         Adjustments        Combined
                                     ------------   -----------   -----------        ----------
      <S>                            <C>            <C>           <C>                <C>
      Revenue                        $26,540,897    $ 2,659,748                      $29,200,645
                                     -----------    -----------   -----------        -----------
      Operating expenses:
        Selling and tour promotion     9,825,916        966,032                       10,791,948
        General and administrative     8,210,378      2,190,825   $   193,607  (A)     9,346,634
                                                                   (1,248,176) (B)
                                     -----------    -----------   -----------        -----------
                                      18,036,294      3,156,857    (1,054,569)        20,138,582
                                     -----------    -----------   -----------        -----------
      Operating income (loss)          8,504,603       (497,109)    1,054,569          9,062,063
                                     -----------    -----------   -----------        -----------
      Other income (expense):
        Interest expense                  (9,535)        (4,954)                         (14,489)
        Interest and dividend income   1,588,408        147,423                        1,735,831
        Realized and unrealized loss
          on investments              (1,101,526)                                     (1,101,526)
        Other, net                           647        120,579                          121,226
                                     -----------    -----------   -----------        -----------
                                         477,994        263,048                          741,042
                                     -----------    -----------   -----------        -----------
      Income (loss) before income 
        taxes                          8,982,597       (234,061)    1,054,569          9,803,105
      Income tax provision 
        (benefit)                      3,345,465        (84,786)      366,470  (C)     3,627,149
                                     -----------    -----------   -----------        -----------
      Net income (loss)              $ 5,637,132    $  (149,275)  $   688,099        $ 6,175,956
                                     ===========    ===========   ===========        ===========
      Net income per share - basic   $      0.83                                     $      0.90
                                     ===========                                     ===========
      Weighted-average shares out-
        standing - basic               6,759,541                                       6,845,213
                                     ===========                                     ===========
      Net income per share - diluted $      0.82                                     $      0.88
                                     ===========                                     ===========
      Weighted-average shares out-
        standing - diluted             6,893,231                                       6,993,903
                                     ===========                                     ===========

      </TABLE>


      The accompanying notes are an integral part of this condensed
        pro forma combined statement of operations.
      <PAGE>
      Condensed Pro Forma Combined Statement of Operations
     for the three months ended March 31, 1998

     <TABLE>
     <CAPTION>
                                      Ambassadors   Incentive     Pro Forma          Pro Forma
                                      Historical    Historical    Adjustments        Combined
                                      -----------   -----------   -----------        -----------
      <S>                             <C>           <C>           <C>                <C>
      Revenue                         $ 3,020,714   $ 1,124,732                      $ 4,145,446
                                      -----------   -----------   -----------        -----------
      Operating expenses:
        Selling and tour promotion      2,745,125       167,479                        2,912,604
        General and administrative      2,806,352       545,205   $    48,402  (A)     3,108,476
                                                                     (291,483) (B)
                                      -----------   -----------   -----------        -----------
                                        5,551,477       712,684      (243,081)         6,021,080
                                      -----------   -----------   -----------        -----------
      Operating income (loss)          (2,530,763)      412,048       243,081         (1,875,634)
                                      -----------   -----------   -----------        -----------
      Other income (expense):
        Interest expense                   (5,367)       (1,061)                          (6,428)
        Interest and dividend income      315,372        55,653                          371,025
        Realized and unrealized loss
          on investments                  162,817                                        162,817
        Other, net                            747        61,672                           62,419
                                      -----------   -----------   -----------        -----------
                                          473,569       116,264                          589,833
                                      -----------   -----------   -----------        -----------
      Income (loss) before income 
        taxes                          (2,057,194)      528,312       243,081         (1,285,801)
      Income (loss) tax provision 
        (benefit)                        (761,162)      195,476        89,939  (C)      (475,747)
                                      -----------   -----------   -----------        -----------
      Net income (loss)               $(1,296,032)  $   332,836   $   153,142        $  (810,054)
                                      ===========   ===========   ===========        ===========
      Net income (loss) per share - 
        basic                         $     (0.19)                                   $      0.12
                                      ===========                                    ===========
      Weighted-average shares out-
        standing - basic                6,888,501                                      6,974,173
                                      ===========                                    ===========
      Net income (loss) per share - 
        diluted                       $     (0.19)                                   $      0.12
                                      ===========                                    ===========
      Weighted-averages shares out-
        standing - diluted              6,888,501                                      6,989,173
                                      ===========                                    ===========
      </TABLE>

      The accompanying notes are an integral part of this condensed
        pro forma combined statement of operations.
      <PAGE>
     NOTES TO CONDENSED PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS

     The following adjustments were made to reflect the combination of
     Ambassadors and Incentive as if it occurred as of the beginning of the
     periods presented.  The combined pro forma results of operations
     presented herein are not necessarily indicative of the future results
     of operations of the combined companies.

     (A)  Represents the amortization of goodwill associated with the
          Incentive business combination on a straight-line basis over 20
          years.  The purchase price includes contingent consideration (see
          Note B to condensed pro forma combined balance sheet).  If the
          gross profit goal of $4,000,000 for the recognition of purchase
          price is achieved for each of the twelve-month periods ending
          March 31, 1999, 2000, 2001 and 2002, total additional payments
          would be approximately $4,300,000.  The additional payments would
          increase the amortization expense related to goodwill and
          decrease the annual income before taxes by approximately
          $215,000, decrease net income by $135,000 and decrease basic and
          diluted earnings per share by $0.02.

     (B)  Represents a reduction in the historical compensation due to
          employment contracts entered into with the selling shareholders. 
          The former shareholders of Incentive have entered into employment
          agreements with APG which provide for established base salaries
          and a performance bonus payable based upon a minimum established
          level of gross profit.  The pro forma adjustment assumes the
          bonus amount established under terms of the agreement is earned. 
          The Company may at its discretion pay an additional bonus.

     (C)  Represents estimated income taxes related to the pro forma
          adjustments.
<PAGE>


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