MULTIMEDIA CONCEPTS INTERNATIONAL INC
DEFR14A, 1998-11-04
WOMEN'S, MISSES', AND JUNIORS OUTERWEAR
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                     MULTIMEDIA CONCEPTS INTERNATIONAL, INC.
                            1410 Broadway, Suite 1602
                            New York, New York 10018

                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS To
                          Be Held on November 10, 1998

To the Shareholders of MULTIMEDIA CONCEPTS INTERNATIONAL, INC.


     NOTICE IS HEREBY GIVEN that an Annual Meeting of Shareholders of Multimedia
Concepts  International,  Inc.  (the  ?Company?)  will be held at the offices of
Klarman & Associates at 14 East 60th Street,  Suite 402, New York,  New York, on
November 10, 1998, at 11:00 a.m. EST, for the following purposes:

     1. To elect three (3) Directors to the Company's Board of Directors to hold
office for a period of one year or until their  successors  are duly elected and
qualified; and

     2. To transact  such other  business as properly may be brought  before the
meeting or any adjournment thereof.

     The close of  business on  September  28, 1998 has been fixed as the record
date for the  determination  of shareholders  entitled to notice of, and to vote
at, the meeting and any adjournment thereof.

     You are cordially invited to attend the meeting. Whether or not you plan to
attend,  please complete,  date, and sign the accompanying  proxy, and return it
promptly in the enclosed  envelope to assure that your shares are represented at
the  meeting.  If you do attend,  you may  revoke any prior  proxy and vote your
shares in person if you wish to do so.  Any prior  proxy  automatically  will be
revoked if you execute the accompanying  proxy or if you notify the Secretary of
the Company, in writing, prior to the Annual Meeting of Shareholders.

                                              By order of the Board of Directors

                                                         Allean Goode, Secretary

Dated: October 21, 1998

     WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, AND
SIGN THE ENCLOSED PROXY, AND MAIL IT PROMPTLY IN THE ENCLOSED  ENVELOPE IN ORDER
TO ASSURE REPRESENTATION OF YOUR SHARES. NO POSTAGE NEED BE AFFIXED IF MAILED IN
THE UNITED STATES.



<PAGE>
                     MULTIMEDIA CONCEPTS INTERNATIONAL, INC.
                            1410 Broadway, Suite 1602
                            New York, New York 10018

                                 PROXY STATEMENT

                                       FOR

                         Annual Meeting of Stockholders
                         To Be Held on November 10, 1998

         This proxy statement and the accompanying  form of proxy were mailed on
October 21, 1998 to the  stockholders  of record (as of  September  28, 1998) of
Multimedia Concepts International, Inc. (the ?Company?), a Delaware corporation,
in connection with the  solicitation of proxies by the Board of Directors of the
Company for use at the Annual Meeting to be held on November 10, 1998 and at any
adjournment thereof.

                SOLICITATION, VOTING AND REVOCABILITY OF PROXIES

         Shares of the Company's  Common Stock,  par value $.001 per share (?the
Common Stock?), represented by an effective proxy in the accompanying form will,
unless  contrary  instructions  are  specified  in the  proxy,  be voted FOR the
proposal to elect three (3)  Directors  to the  Company's  Board of Directors to
hold office for a period of one year or until their  successors are duly elected
and qualified.

         Any such  proxy  may be  revoked  at any time  before  it is  voted.  A
stockholder may revoke this proxy (i) by notifying the Secretary of the Company,
either in  writing  prior to the  Annual  Meeting  or in  person  at the  Annual
Meeting;  (ii) by submitting a proxy bearing a later date; or (iii) by voting in
person at the Annual Meeting.  An affirmative  vote of a plurality of the shares
of Common Stock present in person or  represented by proxy at the Annual Meeting
and entitled to vote thereon is required to elect the  Directors.  A stockholder
voting through a proxy who abstains with respect to the election of Directors is
considered  to be present and  entitled to vote on the  election of Directors at
the meeting,  and his abstention  is, in effect,  a negative  vote;  however,  a
stockholder  (including a broker) who does not give authority to a proxy to vote
or who  withholds  authority to vote on the  election of Directors  shall not be
considered  present  and  entitled  to  vote on the  election  of  Directors.  A
stockholder  voting through a proxy who abstains with respect to approval of any
other matter to come before the meeting is considered to be present and entitled
to vote on that  matter,  and his  abstention  is, in effect,  a negative  vote;
however,  a  stockholder  (including a broker) who does not give  authority to a
proxy to vote or who withholds authority to vote on any such matter shall not be
considered present and entitled to vote thereon.

         The Company  will bear the cost of the  solicitation  of proxies by the
Board of Directors. The Board of Directors may use the services of its Executive
Officers and certain  Directors to solicit  proxies from  stockholders in person
and by  mail,  telegram,  and  telephone.  Arrangements  may  also be made  with
brokers,   fiduciaries,   custodians,   and  nominees  to  send  proxies,  proxy
statements, and other material to the beneficial owners of the Common Stock held
of record by such  persons,  and the Company may reimburse  same for  reasonable
out-of-pocket expenses incurred by same in so doing.

         The Report on Form 10-KSB for the six month  transitional  period ended
March 31, 1998, including audited financial statements, and the quarterly report
on Form  10-QSB  for the  quarter  ended  June  30,  1998,  including  unaudited
financial  statements,  accompany this proxy statement.  The principal executive
offices of the Company are located at 1410  Broadway,  Suite 1602 New York,  New
York 10018; the Company's telephone number is (212) 391-1111.

Change in Year End

         On May 13, 1998, the Company?s  Board of Directors  voted to change the
end of the  Company?s  fiscal  year from  September  30 to March 31,  and a Form
10-KSB was filed for the transition period ending March 31, 1998.
<PAGE>
Independent Public Accountants

         On May 14, 1997,  the Company and Lazar,  Levine & Company LLP ("LL&C")
mutually agreed that LL&C would no longer be the Company?s auditors.  The change
in  auditors  was not due to any  discrepancies  or  disagreements  between  the
Company and LL&C on any matter of accounting principles or practices,  financial
statement   disclosure,   or  auditing   scope  or  procedure.   There  were  no
disagreements  during the two fiscal years ended  September 30, 1996 and through
the date of resignation, May 14, 1997. LL&C?s reports on the Company?s financial
statements  for the two years ended  September  30, 1996 and 1995  contained  an
explanatory  paragraph  addressing the Company's  ability to continue as a going
concern.

         On July 1, 1997,  the Board of Directors of the Company  authorized the
Company?s  Executive  Officers to engage Jerome Rosenberg,  C.P.A.,  P.C. as the
Company?s new auditing firm for the year then ending  September 30, 1997.  Prior
to engaging Jerome  Rosenberg,  CPA, P.C. such accounting firm was not consulted
on any matters relative to the application of accounting principles on specified
transactions  or in any matter that was the subject of a  disagreement  with the
prior accountants. The change in accountants was not due to any discrepancies or
disagreements  between  the  Company  and  LL&C  on  any  matter  of  accounting
principles or practices,  financial statement  disclosure,  or auditing scope or
procedure.

         Representatives from Jerome Rosenberg, C.P.A., P.C. are not expected to
appear at the Annual Meeting;  however, they will have the opportunity to make a
statement  if they  desire to do so, and they are  expected to be  available  by
telephone to respond to appropriate questions.

Certain Reports

         No person (?a Reporting  Person?) who, during the new fiscal year ended
March 31, 1998, was a Director,  Officer,  or beneficial  owner of more than ten
percent of the Company's  Common Stock [which is the only class of securities of
the Company  registered under Section 12 of the Securities  Exchange Act of 1934
(the  ?Exchange  Act?)],  failed to file on a timely basis  reports  required by
Section  16 of the  Exchange  Act during the most  recent  fiscal  year or prior
years,  except that U.S. Stores Corp. has not filed a Form 3 for its purchase of
shares of the Company. U.S. Stores Corp., has agreed to file a Form 3 as soon as
practicable.  The  foregoing is based solely upon a review by the Company of (i)
Forms 3 and 4 filed  during  the  most  recent  fiscal  year by the  Company  in
accordance  with Rule 16a-3 under the Exchange Act; and (ii) any  representation
received by the Company  from any  reporting  person that no Form 5 is required,
except as otherwise described herein.

                    VOTING SECURITIES AND SECURITY OWNERSHIP
                   OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The securities entitled to vote at the meeting are the Company?s Common
Stock,  par value $.001 per share.  The  presence,  in person or by proxy,  of a
majority of shares  entitled to vote will  constitute  a quorum for the meeting.
Each  share of Common  Stock  entitles  its  holder  to one vote on each  matter
submitted to the  stockholders.  The close of business on September 28, 1998 has
been fixed as the record date for the determination of stockholders  entitled to
notice of, and to vote at, the  meeting  and any  adjournment  thereof.  At that
date, 3,005,000 shares of Common Stock were outstanding. Voting of the shares of
Common  Stock is on a  non-cumulative  basis.  The  following  table  sets forth
information as of September 28, 1998 with respect to the beneficial ownership of
shares of Common Stock by (i) each person (including any ?group? as that term is
used in Section  13(d)(3)  of the  Exchange  Act) known by the Company to be the
owner of more  than 5% of the  outstanding  shares of  Common  Stock;  (ii) each
Director; and (iii) all Officers and Directors as a group.
<PAGE>
<TABLE>
<CAPTION>
                                                            Number of                         Percent of
Name                                                        Shares (1)                        Class (1)(2)(3)
- - ----                                                        ----------                        ---------------

<S>                   <C>   <C>                             <C>                               <C>  
American Telecom, PLC (4)(5)(6)                             1,868,000                         62.2%
c/o Multimedia Concepts International, Inc.
1410 Broadway, Suite 1602
New York, New York  10018

U.S. Stores Corp. (4)(5)(6)                                 1,868,000                         62.2%
c/o Multimedia Concepts International, Inc.
1410 Broadway, Suite 1602
New York, New York  10018

Ilan Arbel (5)(6)                                           --                                --
c/o Multimedia Concepts International, Inc.
1410 Broadway, Suite 1602
New York, New York 10018

Yair Arbel (5)(6)                                           --                                --
c/o Multimedia Concepts International, Inc.
1410 Broadway, Suite 1602
New York, New York 10018

Rivka Arbel (5)(6)                                          --                                --
c/o Multimedia Concepts International, Inc.
1410 Broadway, Suite 1602
New York, New York 10018

Officers and Directors                                      --                                --

(4 as a Group) (5)(6)
</TABLE>

(footnotes from previous page)

     (1) Unless  otherwise  noted,  all shares shown are held by  individuals or
entities  possessing  sole  voting and  investment  power  with  respect to such
shares.  Shares not outstanding but deemed  beneficially  owned by virtue of the
right of a person to acquire  them  within 60 days,  whether by the  exercise of
options or warrants,  are deemed outstanding in determining the number of shares
beneficially owned by such person or group.

     (2) The ?Percent of Outstanding Shares Owned? is calculated by dividing the
?Number of Shares  Beneficially  Owned? by the sum of (i) the total  outstanding
shares of Common  Stock of the  Company  and (ii) the number of shares of Common
Stock  that such  person  has the right to  acquire  within 60 days,  whether by
exercise of options or warrants.  The ?Percent of Outstanding Shares Owned? does
not  reflect  shares  beneficially  owned by virtue of the right of any  person,
other than the person named (and  affiliates  of such  person),  to acquire them
within 60 days, whether by exercise of options or warrants.

     (3) Does not give effect to 150,000  shares of Common  Stock  reserved  for
issuance under the Company's 1995 Senior Management Incentive Plan.

     (4) U.S.  Stores  Corp.  ("U.S.  Stores") is a wholly owned  subsidiary  of
American Telecom, PLC, a publicly traded company in Great Britain.

     (5) In January  1998,  U.S.  Stores  acquired  control of a majority of the
outstanding  shares of the Company,  of which (i) 403,000  shares were  acquired
through  purchases in the public market (ii) 1,339,000 shares were acquired from
European Ventures Corp.  (?EVC?), a company of which Ilan Arbel is president and
a director,  in a private  sale;  and (iii)  100,000  shares were  acquired from
another shareholder in a private transaction. In February 1998, American Telecom
Corporation  ("ATC")  acquired  100% of the  outstanding  common  shares of U.S.
Stores.  In April 1998, ATC exchanged all its outstanding  common shares and all
outstanding  shares of its wholly owned subsidiary,  U.S. Stores,  with American
Telecom,   PLC,  a  publicly  traded  company  in  Great  Britain.   After  this
transaction,  (i) both ATC and U.S.  Stores became wholly owned  subsidiaries of
American  Telecom,  PLC; and (ii) American  Telecom,  PLC  effectively  obtained
beneficial control of the Company and its subsidiaries.
<PAGE>
     (6) Yair Arbel and Ilan Arbel are  brothers  and Rivka Arbel is the wife of
Yair Arbel.  Though it can be expected  any shares of Common Stock of record and
beneficially  owned by members of the Arbel  family would be voted as a group on
matters  presented to the  Company's  stockholders;  however  there is no voting
agreement or arrangements which require such unified voting.

     It is expected  that the  following  will be  considered at the meeting and
that action will be taken thereon:

                            I. ELECTION OF DIRECTORS

         The Board of Directors  currently consists of three members elected for
a term of one year or until their successors are duly elected and qualified.

         An  affirmative  vote of a  plurality  of the  shares of  Common  Stock
present in person or  represented by proxy at the Annual Meeting and entitled to
vote  thereon is required to elect the  Directors.  All proxies  received by the
Board of  Directors  will be voted for the election as Directors of the nominees
listed below if no direction to the contrary is given.  In the event any nominee
is unable to serve,  the proxy solicited  hereby may be voted, in the discretion
of the proxy,  for the  election  of another  person in his stead.  The Board of
Directors knows of no reason to anticipate this will occur.

         The following  table sets forth,  as of September  28, 1998,  the three
nominees for election as Directors of the Company:

<TABLE>
<CAPTION>
                                            Position with Company;                                        Director
         Name                               Principal Occupation and Age                                  Since

<S>                                         <C>                                                           <C> 
         Ilan Arbel                         President and Director, 44                                    1994

         Rivka Arbel                        Vice President and Director, 45                               1995

         Yair Arbel                         Director, 49                                                  1995


</TABLE>

     The Directors of the Company are elected annually by its stockholders,  and
the Officers of the Company are  appointed  annually by its Board of  Directors.
Vacancies on the Board of Directors  may be filled by the  remaining  Directors.
Each current Director and Officer will hold office until the next annual meeting
of stockholders or until his successor is elected and qualified.

     Ilan Arbel was the President, Secretary, and a Director of the Company from
inception until June 12, 1995 upon the election of Sheikhar  Boodram.  Mr. Arbel
was  re-elected  as  President of the Company in May 1996.  In August 1995,  Mr.
Arbel was  re-elected  as a Director of the Company.  Since 1997,  Mr. Arbel has
been  the  President  and a  Director  of U.S.  Apparel  Corp.  (a  wholly-owned
subsidiary  of the  Company).  Mr.  Arbel  was the  President,  Chief  Executive
Officer,  and a Director of American Toys,  Inc. from inception until July 1996.
From May  1993 to April  1997,  Mr.  Arbel  was a  Director  of Play Co.  Toys &
Entertainment  Corp. (?Play Co.?). From June 1994 until his resignation in April
1997,  he was the  Chairman of the Board of Play Co.  Since 1991,  Mr. Arbel has
been  President,  Chief Executive  Officer,  and a Director of United Textiles &
Toys Corp.  (?UTTC?), a majority owned subsidiary of the Company. Mr. Arbel is a
graduate of the University Bar Ilan in Israel,  with B.A.  degrees in Economics,
Business, and Finance.

     In May 1998, Mr. Arbel and Europe American  Capital  Corporation (a British
Virgin Islands company with which Mr. Arbel is affiliated), without admitting or
denying  allegations  made  by  the  Securities  and  Exchange  Commission  (the
?Commission?)  in  connection  with a 1993 stock  transaction,  consented to (i)
permanent injunctions against violating Sections 5(a) and 5(c) of the Securities
Act of 1993 (the ?Act?) and  Sections  13(d) and 16(a) of the  Exchange  Act and
Rules  13d-1,  16a-2,  and  16a-3  thereunder;  and  (ii) a  joint  and  several
disgorgement  obligation of $218,118 plus prejudgment interest. In addition, Mr.
Arbel  consented to pay a penalty of $100,000  pursuant to Sections 20(d) of the
Act and 21(d)(3) of the Exchange Act.
<PAGE>
     Rivka Arbel has been a Director of the Company since June 12, 1995. She was
elected Vice  President  of the Company in May 1996,  and in October  1996,  she
resigned  as an  officer  of the  Company.  Ms.  Arbel  was  re-elected  as Vice
President in May 1997.  Since 1992, Ms. Arbel has been a director of UTTC. Since
1997, Ms. Arbel has been a Director of U.S.  Apparel Corp. Since 1986, Ms. Arbel
has been  President  and a Director  of Amigal,  Ltd.,  a producer  of men's and
women's wear in Israel. Ms. Arbel is the wife of Yair Arbel.

     Yair Arbel has been a Director of the Company  since June 12,  1995.  Since
1997, Mr. Arbel has been a Director of U.S. Apparel Corp. Mr. Arbel is currently
employed by Israeli  Aircraft  Industries where he has been employed since 1980.
Yair  Arbel is the  husband  of Rivka  Arbel and the  brother of Ilan Arbel (the
President and Director of the Company).

     The Company has agreed to indemnify its Officers and Directors with respect
to  certain  liabilities   including  liabilities  which  may  arise  under  the
Securities Act of 1933. Insofar as indemnification for liabilities arising under
the  Securities  Act may be permitted to Directors,  Officers,  and  controlling
persons of the Company  pursuant to any charter,  provision,  by-law,  contract,
arrangement,  statute,  or  otherwise,  the Company has been advised that in the
opinion of the  Commission,  such  indemnification  is against  public policy as
expressed in the Securities Act and is, therefore,  unenforceable.  In the event
that a claim  for  indemnification  against  such  liabilities  (other  than the
payment by the Company of expenses incurred or paid by a Director,  Officer,  or
controlling  person of the Company in the successful defense of any such action,
suit, or  proceeding)  is asserted by such  Director,  Officer,  or  controlling
person of the Company in connection with the Securities  being  registered,  the
Company  will,  unless in the opinion of its counsel the matter has been settled
by  controlling  precedent,  submit to a court of appropriate  jurisdiction  the
question  whether  such  indemnification  by  it is  against  public  policy  as
expressed in the Act. The Company will be governed by the final  adjudication of
such issue.

Board Meetings, Committees, and Compensation

     During the six month transition period ended March 31, 1998, no meetings of
the Board of  Directors  were  held;  rather,  actions  were  taken on three (3)
occasions by unanimous written consent of the Board of Directors,  which consent
was obtained in lieu of meetings.  The Company  does not pay its  Directors  for
attendance at Board of Directors meetings or committee meetings.

     The Board of  Directors  recommends  that you vote "FOR" the  nominees  for
Directors.

                             EXECUTIVE COMPENSATION

                 Summary of Cash and Certain Other Compensation

         The following  provides  certain  information  concerning  all Plan and
Non-Plan (as defined in Item 402 (a)(ii) of Regulation S-B) compensation awarded
to,  earned by, paid by the Company  during the years ended  September 30, 1998,
1997, and 1996 to each of the named executive officers of the Company.

<PAGE>
<TABLE>
<CAPTION>

                           Summary Compensation Table

(a)                               (b)       (c)             (d)                (e)                      (g)
                                                                                                        Securities

Name and Principal                                                             Other Annual             Underlying
Position                          Year      Salary($)       Bonus($)(1)        Compensation($)          Options/ SARs(#)
<S>                               <C>            <C>              <C>                   <C>             <C>
Ilan Arbel(1)                     1998           -                -                     -                  -
 Chief Executive Officer          1997           -                -                     -                  -
  of the Company                  1996           -                -                     -               2,900,000 (2)
</TABLE>


(footnotes from previous page)

     Mr.  Arbel  does not  receive  any cash  compensation  as an officer of the
Company.  Mr. Arbel entered into an employment agreement with the Company in May
1996. See "-Employment Agreements." See "-Employment Agreements.?


Employment Agreements

         On April 4, 1996,  the Board of  Directors  authorized  the  Company to
enter into a  compensation  agreement  with Ilan Arbel.  Pursuant  thereto,  the
Company granted to Ilan Arbel an option to purchase 1,900,000 warrants identical
to the Warrants sold by the Company in its initial public  offering.  The option
was  exercisable  at $.04 per Warrant.  The Warrants and shares  underlying  the
Warrants  were  registered  for  resale  pursuant  to a  Form  S-8  registration
statement.  Mr.  Arbel  exercised  this option in full and sold the  Warrants in
April 1996. In addition, the board authorized the Company to issue an additional
option to Mr.  Arbel to  purchase  200,000  shares of Common  Stock at $3.70 per
share.  On April 19,  1996,  the board of directors of the Company and Mr. Arbel
amended the compensation agreement and terminated the option to purchase 200,000
shares of Common  Stock and in lieu  thereof,  issued an option to  purchase  an
additional  1,000,000 Warrants.  The option was exercisable at $.04 per Warrant.
The Warrants were registered for resale pursuant to an amendment to the Form S-8
registration  statement.  Mr. Arbel  exercised  this option in full and sold the
Warrants commencing in May 1996.

         As of May 15, 1996,  the Company  entered into an employment  agreement
with Ilan Arbel, for a period of five years.  Pursuant thereto, Mr. Arbel became
the  President  and Chief  Executive  Officer of the  Company.  At such time the
Company and Mr.  Arbel  agreed to  increase  the option  price to  purchase  the
Warrants to $1.90 per Warrant,  whereby Mr.  Arbel owed the Company  $7,250,000,
which was payable either in cash, or other  securities.  The term securities was
defined as any debt or equity security or convertible  security,  the underlying
security of which, is traded on either a national  securities exchange or on the
Nasdaq Stock Market.  The price for which the  securities  could be exchanged to
reduce  the debt was 50% of the  average  bid  price  of the  securities  or the
underlying  securities  of a convertible  security,  for a period of ninety days
ending five days prior to the exchange.  The employment  agreement provides that
no other compensation or remuneration be paid to Mr. Arbel during its term. Mr.
Arbel, through affiliates has transferred to the Company an aggregate of 803,070
shares of Play Co. Series E Preferred Stock, each of which is convertible at any
time into six shares of Play Co.?s common stock as payment of the debt.

         In May 1996,  the  Company,  in  anticipation  of the  execution  of an
employment  agreement with Rivka Arbel, granted Mrs. Arbel an option to purchase
from the Company up to 600,000 Warrants,  which Warrants were to be identical to
the Warrants  issued in the Company's  initial public  offering.  Initially Mrs.
Arbel was to pay $.04 per Warrant and resell the Warrants pursuant to a Form S-8
registration  statement,  however,  the Company and Mrs.  Arbel agreed that such
price was too low and decided to increase the price to $2.50 per Warrant,  which
was to be paid either in cash,  or other  securities,  as such term is described
above.  In June 1996,  Mrs. Arbel entered into an employment  agreement with the
Company,  for a period of five  years,  pursuant  thereto  Mrs.  Arbel  became a
Vice-President of the Company.  The employment  agreement provided that no other
compensation  or  remuneration  be paid to Mrs. Arbel during its term. In August
1996,  this agreement was terminated  and the 600,000  Warrants  returned to the
Company?s treasury unexercised.
<PAGE>
1995 Senior Management Incentive Plan

         In June 1995,  the Board of  Directors  adopted  the Senior  Management
Incentive  Plan (the  "Management  Plan"),  which  was  adopted  by  stockholder
consent.  The Management  Plan provides for the issuance of up to 150,000 shares
of the Company's  Common Stock in connection  with the issuance of stock options
and other stock purchase rights to executive officers and other key employees.

         The Management  Plan was adopted to provide the Board of Directors with
sufficient  flexibility regarding the forms of incentive  compensation which the
Company will have at its disposal in rewarding  executive officers and directors
who are also  employees of the  Company,  or a  subsidiary  or the Company,  who
render significant services to the Company or one of its subsidiaries. To enable
the  Company to attract and retain  qualified  personnel  without  unnecessarily
depleting the Company's cash reserves,  the Board of Directors  intends to offer
key personnel equity ownership in the Company through the grant of stock options
and other  rights  pursuant  to the  Management  Plan.  The  Management  Plan is
designed to augment the Company's existing compensation programs and is intended
to enable the Company to offer  executive  officers and  directors  who are also
employees of the Company a personal interest in the Company's growth and success
through  awards of either shares of Common Stock or rights to acquire  shares of
Common Stock.

         The Management  Plan is intended to help the Company attract and retain
key  executive  management  personnel  whose  performance  is expected to have a
substantial  impact on the Company's  long-term  profit and growth  potential by
encouraging and assisting those persons to acquire equity in the Company.  It is
contemplated  that only those  executive  management  employees  (generally  the
Chairman of the Board,  Vice-Chairman,  Chief Executive Officer, Chief Operating
Officer,  President, and Vice Presidents of the Company) who perform services of
special  importance  to the Company  will be eligible to  participate  under the
Management  Plan.  The Company does not presently have any intention to hire any
additional  management  employees  and has not engaged in any  solicitations  or
negotiations with respect to the hiring of any management  employees.  As of the
date of this  Prospectus,  the  Company's  sole  officers are Ilan Arbel,  Rivka
Arbel,  and Allean Goode, and its directors also includes Yair Arbel. A total of
150,000  shares  of  Common  Stock  will be  reserved  for  issuance  under  the
Management  Plan. It is anticipated  that awards made under the Management  Plan
will be subject to three-year vesting periods,  although the vesting periods are
subject to the  discretion  of the Board of  Directors.  In December  1995,  the
Company granted an option to purchase 75,000 shares at $8.75 per share to Howard
Wertheim,  D.M.D.,  who was the  President  and sole  director  of  Multi  Media
Publishing,  Inc.,  a former  subsidiary  of the  Company.  This option has been
terminated by the Company.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     From  October 1995 to September  1997,  the Company  loaned an aggregate of
$1,276,235  to UTTC,  $1,000,000  of which  was  converted  into  equity  in the
Company.  On December 1, 1997, the Company  received  3,571,429 shares of UTTC's
common stock from UTTC as payment for $1,000,000 owed to the Company by UTTC.

     On October 21, 1996, the Board of Directors adopted resolutions authorizing
the Company,  subject to  stockholder  approval,  to terminate its ownership and
relationships  with American Eagle Industries Corp. and Multi Media  Publishing,
Inc. as non-profitable  business investments.  These resolutions were adopted by
the Company?s shareholders in December 1996.

     On January 2, 1998, the Company was issued 3,571,429 shares of common stock
of UTTC, a company of which Mr. Arbel is President, Chief Executive Officer, and
a Director,  at a price of $.28 per share,  as payment for $1,000,000  loaned by
the Company to UTTC. As a result of the  transaction,  the Company owns 78.5% of
the  outstanding  shares  of common  stock of UTTC,  effectively  making  UTTC a
subsidiary  of  the  Company.   Because  UTTC  owns  approximately  59%  of  the
outstanding  shares of common stock of Play Co., the Company and its  management
obtained beneficial voting control of Play Co.

     On January 20, 1998,  U.S.  Stores,  a company  which was  incorporated  on
November 10, 1997  acquired  1,465,000  shares of the  Company?s  Common  Stock,
1,339,000 of which shares were  acquired  from EVC, a company of which Mr. Arbel
is president and a director,  in a private sale.  After this  transaction,  U.S.
Stores held an aggregate of 1,868,000  shares (or 62.2%) of the Company?s Common
Stock outstanding, effectively making the Company a subsidiary of U.S. Stores.
<PAGE>
     On February 28, 1998,  American Telecom  Corporation ("ATC ") acquired 100%
of the outstanding  common shares of U.S.  Stores.  In April 1998, ATC exchanged
all its outstanding common shares and all outstanding shares of its wholly owned
subsidiary,  U.S. Stores, with American Telecom,  PLC, a publicly traded company
in Great Britain. After this transaction, both ATC and U.S. Stores became wholly
owned  subsidiaries  of  American  Telecom,   PLC,  and  American  Telecom,  PLC
effectively   obtained   beneficial  voting  control  of  the  Company  and  its
subsidiaries.

     See ?Executive Compensation? for the terms and conditions of the employment
of the Company?s Executive Officers.

                              FINANCIAL INFORMATION

     A Copy of the  Company's  Annual  Report on Form  10-KSB  for the six month
transition  period ended March 31, 1998 and quarter ended June 30, 1998 shall be
furnished  without the accompanying  exhibits to  stockholders,  without charge,
upon  written  request  therefor  sent to Allean  Goode,  Secretary,  Multimedia
Concepts  International,  Inc, 1410  Broadway,  Suite 1602,  New York,  New York
10018.


                               II. OTHER BUSINESS

     As of the date of this proxy  statement,  the only business which the Board
of Directors intends to present and knows that others will present at the Annual
Meeting is that herein set forth. If any other matter is properly brought before
the Annual  Meeting or any  adjournments  thereof,  it is the  intention  of the
persons  named in the  accompanying  form of  proxy  to vote  the  proxy on such
matters in accordance with their judgment.


                                             By Order of the Board of Directors,

                                                                    Allean Goode
                                                                       Secretary

October 21, 1998

WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE AND RETURN YOUR
PROXY PROMPTLY IN THE ENCLOSED ENVELOPE.  NO POSTAGE IS REQUIRED IF IT IS MAILED
IN THE UNITED STATES OF AMERICA.






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