MULTIMEDIA CONCEPTS INTERNATIONAL INC
10QSB, 1999-03-04
WOMEN'S, MISSES', AND JUNIORS OUTERWEAR
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB
                                   (Mark One)

           [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                For the quarterly period ended December 31, 1998

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

             For the transition period from __________ to __________

                         Commission File Number 0-26676

                     MULTIMEDIA CONCEPTS INTERNATIONAL, INC.
        (Exact Name of Small Business Issuer as Specified in its Charter)

<TABLE>
<CAPTION>
<S>                                                                     <C>                                
           Delaware                                                     13-3835325                         
         (State or Other Jurisdiction of                                I.R.S. Employer Identification No.)
          Incorporation or Organization)
</TABLE>

               1410 Broadway, Suite 1602, New York, New York 10018
                    (Address of Principal Executive Offices)

                                 (212) 391-1111
              (Registrant's Telephone Number, Including Area Code)

                                       N/A
              (Former Name, Former Address, and Former Fiscal Year,
                          if Changed Since Last Report)

     Check whether the Issuer (1) has filed all reports  required to be filed by
Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during the past 12
months (or for such  shorter  period that  registrant  was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days. Yes [X] No [ ]

                      APPLICABLE ONLY TO CORPORATE ISSUERS

     State the number of shares of each of the issuer's classes of common equity
outstanding as of the latest  practicable date: Common Stock,  $0.001 per share:
3,005,000 shares outstanding as of February 22, 1999.



<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES
<TABLE>
<CAPTION>



                                TABLE OF CONTENTS

PART I. FINANCIAL INFORMATION                                                        Page Number

Item 1. FINANCIAL STATEMENTS

<S>                                                                                  <C>
Consolidated Balance Sheets as of December 31, 1998 (unaudited) and March 31, 1998   3

Consolidated Statements of Operations (unaudited) for the
Three and Nine Months Ending December 34, 1998 and December 31, 1997

Consolidated Statements of Cash Flows (unaudited) for the Nine
Months Ended December 31, 1998 and5December 31, 1997

Notes to Financial Statements (unaudited)                                            6-8

Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
        RESULTS OF OPERATIONS                                                        9-11

PART II. OTHER INFORMATION                                                           12


Item 1. LEGAL PROCEEDINGS                                                            12

Item 2. CHANGES IN SECURITIES AND USE OF PROCEEDS                                    12

Item 3. DEFAULTS UPON SENIOR SECURITIES                                              12

Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS                          12

Item 5. OTHER INFORMATION                                                            12

Item 6. EXHIBITS AND REPORTS ON FORM 8-K                                             12

SIGNATURES                                                                           13
</TABLE>


                                                       
              The accompanying notes are an integral part of these
                       consolidated financial statements
<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                   As of December 31, 1998 and March 31, 1998
<TABLE>
<CAPTION>
                                                                                                       Dec. 31,          March 31,
                                                                                                         1998              1998
                                                                                                      (Unaudited)         (Note 1)

                                     ASSETS


CURRENT ASSETS:
<S>                                                                                                    <C>             <C>         
Cash and cash equivalents ..........................................................................   $  2,216,918    $  1,635,058
Restricted certificate of deposit ..................................................................           --              --
Accounts receivable ................................................................................        285,129         404,288
Inventories ........................................................................................     10,913,770       7,929,061
Prepaid expenses and other current assets ..........................................................      1,742,357         189,516
Loans and advances-affiliate .......................................................................        360,000          89,815
          Total current assets .....................................................................     15,518,174      10,247,738

PROPERTY AND EQUIPMENT-NET .........................................................................      4,345,314       2,782,386

OTHER ASSETS:
Restricted certificate of deposit ..................................................................           --              --
Advances to equity investee ........................................................................        140,000         140,000
Due from affiliates ................................................................................       (175,388)           --
Deposits and other assets ..........................................................................      2,407,030       2,580,459
                                                                                                          2,371,642       2,720,459
          Total assets .............................................................................   $ 22,235,130    $ 15,750,583
                                                                                                       ============    ============


                      LIABILITIES AND STOCKHOLDERS' EQUITY


CURRENT LIABILITIES:
Accounts payable ...................................................................................   $  8,098,761    $  3,593,811
Accrued expenses and other liabilities .............................................................        875,943          53,526
Current portion of notes payable ...................................................................        405,965         350,000
     Total current liabilities .....................................................................      9,380,669       3,997,337
LONG-TERM LIABILITIES:
Borrowings under financing agreement ...............................................................      7,754,215       5,445,198
Note payable, net of current portion ...............................................................        620,030       1,500,000
Deferred rent liability ............................................................................        124,005         110,351
          Total long-term liabilities ..............................................................      8,498,250       7,055,549
          Total liabilities ........................................................................     17,878,919      11,052,886
MINORITY INTEREST IN SUBSIDIARIES (Note 3) .........................................................      2,556,145       2,713,709
STOCKHOLDERS' EQUITY:
Common stock, $.001 par value; 10,000,000 shares authorized, 
 3,005,000 shares issued and outstanding
                                                                                                              3,005           3,005
Additional paid-in capital .........................................................................     13,102,005      13,102,005
Retained earnings (Deficit) ........................................................................    (11,304,944)    (11,121,022)
                                                                                                          1,800,066       1,983,988
          Total liabilities and stockholders' equity ...............................................   $ 22,235,130    $ 15,750,583
                                                                                                       ============    ============
</TABLE>

<PAGE>
             MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARY

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)
<TABLE>
<CAPTION>


                                               For the Three Months Ended       For the Nine Months Ended

                                                 Dec. 31,        Dec. 31,        Dec. 31,        Dec. 31,
                                                   1998            1997            1998           1997

<S>                                           <C>             <C>             <C>             <C>         
REVENUES, net sales .......................   $ 15,275,152    $    234,501    $ 29,254,456    $  2,068,973

COSTS AND EXPENSES:
  Cost of sales ...........................      8,907,103         128,547      17,087,346       1,630,554
  Operating expenses ......................      4,602,710         179,906      10,698,168         307,364
   Effect of non-cash dividends paid by
      subsidiary ..........................        477,973            --         1,229,752            --
          Total operating expenses ........     13,987,786         308,453      29,015,266       1,937,918

OPERATING INCOME (LOSS) ...................      1,287,366         (73,952)        239,190         131,055

OTHER INCOME
  Interest and other income ...............          3,649          20,136          63,930         169,321

INTEREST EXPENSE:
Interest and finance charges ..............        221,860            --           517,172            --
Amortization of debt issuance costs .......         73,032            --           127,434            --
          Total interest expense ..........        294,892            --           644,606            --

INCOME (LOSS) BEFORE MINORITY INTERESTS
                                                                   996,123         (53,816)       (341,486)                300,376
 Minority interests (Note 3) ..............        455,388            --           157,564            --

NET INCOME (LOSS) .........................        540,735         (53,816)       (183,922)        300,376
                                                  ============    ============    ============    ==========

Basic and diluted income and (loss)
 per common share before  minority interest
                                              $       .331    $      (.018)   $      (.114)   $         .10
Minority interest in net income (loss) of
   consolidated subsidiary ................   $       .152    $       --      $      (.052)   $          --

Basic and diluted income (loss) per common
   Share ..................................   $       .179    $      (.018)   $      (.062)   $         .10
                                                 ============    ============    ============    ============

Weighted average number of common shares
   Outstanding ............................      3,005,000       3,005,000       3,005,000       3,005,000
                                                 ============    ============    ============    ============
</TABLE>


<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENT OF CASH FLOWS
                                   (Unaudited)
                           Increase (Decrease) in Cash
<TABLE>
<CAPTION>

                                                                                           Nine Months Ended

                                                                                         Dec. 31,      Dec. 31,
                                                                                           1998          1997

CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                                   <C>            <C>        
Net income (loss) .................................................................   $  (183,922)   $   300,376
Adjustments to reconcile net loss to cash (used) provided for operating activities:
   Depreciation and amortization ..................................................       707,891         15,449
   Deferred rent ..................................................................        13,654           --
   Minority interests in net losses of subsidiaries ...............................      (157,564)          --
Changes in assets and liabilities:
(Increase) decrease in advances to suppliers ......................................          --          537,656
Decrease in accounts receivable ...................................................       119,159       (153,969)
(Increase) in merchandise inventories .............................................    (2,984,709)       (64,000)
Decrease in prepaid expenses and other current assets .............................    (1,552,841)          --
Decrease in deposits and other assets .............................................       173,429            (50)
Increase in accounts payable ......................................................     4,534,300       (125,405)
Increase in accrued expenses and other liabilities ................................       822,417         17,175
          Total adjustments .......................................................     1,675,736        226,856
          Net cash provided by operating activities ...............................     1,491,814        527,232

CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of property and equipment ................................................    (2,300,169)          --
          Net cash provided by (used for) investing activities ....................    (2,300,169)          --

CASH FLOWS FROM FINANCING ACTIVITIES:
Loans and advances-officer ........................................................          --          542,994
Net borrowings under financing agreement of subsidiary ............................     2,309,017           --
Repayment of notes payable of subsidiary ..........................................      (824,005)          --
Loans received from (repaid to) affiliate .........................................       (94,797)      (589,735)
          Net cash provided by (used for) financing activities ....................     1,390,215        (46,741)

NET INCREASE (DECREASE) IN CASH ...................................................       581,860        480,491
Cash, beginning of period .........................................................     1,635,058        591,577
Cash, end of period ...............................................................   $ 2,216,918    $ 1,072,068
                                                                                                     ===========

Supplemental disclosure of cash flow information:
Interest paid .....................................................................   $   644,806    $      --
Taxes paid ........................................................................   $      --      $      --

</TABLE>




<PAGE>
            MULTIMEDIA CONCEPTS INTERNATIONAL, INC. AND SUBSIDIARIES

                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1998
                                   (Unaudited)



NOTE 1 -          BASIS OF PRESENTATION

                    The accompanying unaudited consolidated financial statements
               have  been  prepared  in  accordance   with  generally   accepted
               accounting  principles for interim financial  information and the
               instruction to Form 10-QSB. Accordingly,  they do not include all
               the  information  and  footnotes  required by generally  accepted
               accounting principles for more complete financial statements.  In
               the  opinion of  management,  the  interim  financial  statements
               include  all   adjustments   considered   necessary  for  a  fair
               presentation of the Company's  financial position and the results
               of its operations for the nine months ended December 31, 1998 and
               are not necessarily  indicative of the results to be expected for
               the fiscal year. For further information,  refer to the Company's
               Annual  report on Form 10-KSB for the six months  ended March 31,
               1998, as filed with the Securities and Exchange Commission.

                    In December 1997, the Company's  Board of Directors voted to
               change the end of the Company's  fiscal year from  September 30th
               to March 31st.

NOTE 2 -          DESCRIPTION OF COMPANY:

                    Multimedia Concepts International, Inc. (the "Company") is a
               Delaware  corporation  which was organized in June 1994 under the
               name U.S.  Food  Corporation.  The  Company  changed  its name to
               American Eagle Holdings Corporation in April 1995 and then to its
               present name in June 1995. The Company was initially  formed as a
               holding company for the purpose of forming an integrated clothing
               design, manufacturing,  and distribution operation. In June 1994,
               the  Company  acquired  55% of the  outstanding  shares of common
               stock of American Eagle Industries Corp.,  which acquired 100% of
               the  outstanding  shares  of Match  II,  Inc.  The  Company  also
               acquired 34% of the issued and outstanding  common stock of Multi
               Media Publishing Corp. in June 1995.

                    In December 1996, the Company held a special  meeting of its
               shareholders who authorized the Company to sell or dispose of its
               shares in American Eagle  Industries  Corp.  (and its subsidiary,
               Match  II,  Inc.)  or  effect  the  dissolution  thereof.   These
               subsidiaries had ceased  operations in September 1996. In January
               1997,  in  accordance  with  the  vote of its  shareholders,  the
               Company terminated its financing and business  relationships with
               these subsidiaries.

                    In December  1996,  the  shareholders  also  authorized  the
               Company  to  dispose  of its 34%  interest  in an  unconsolidated
               subsidiary,  Multi Media Publishing Corp.,  which had no revenues
               or  operations.  In January 1997, in accordance  with the vote of
               its   shareholders,   the   Company   terminated   all   business
               relationships with this entity;  however,  it intends to seek the
               return of certain funds it had advanced.

<PAGE>
NOTE 2 -          DESCRIPTION OF COMPANY (continued):

                    In  January  1997,  the  Company  formed a new  wholly-owned
               subsidiary, U.S. Apparel Corp. ("U.S. Apparel"), which is engaged
               in the design and  manufacture  of a line of  T-shirts  and other
               tops,  predominately  for men. U.S.  Apparel began  operations in
               January 1997.

                    On January 2, 1998, the Company acquired 3,571,429 shares of
               the  outstanding  common stock of United  Textiles and Toys Corp.
               ("United  Textiles"),  a company of which the Company's President
               is also President,  Chief Executive Officer, and a Director.  The
               issuance  of these  shares at a price of $0.28  per share  ($0.01
               above  the  closing  price  on  December  31,  1997)  was made in
               conjunction  with a  conversion  into equity of United  Textiles'
               $1,000,000  debt  owed  to the  Company  for a loan  made  by the
               Company. As a result of this transaction,  the Company owns 78.5%
               of the  outstanding  shares of common  stock of United  Textiles,
               effectively making United Textiles a subsidiary of the Company.

                    United  Textiles  was  a  company  engaged  in  the  design,
               manufacturing, and marketing of a variety of lower priced women's
               dresses,  gowns,  and separates for special  occasions and formal
               events.  In  March  1998,   United  Textiles,   having  sustained
               continuous losses, discontinued operating activities.

                    United Textiles owns 45.2% of the outstanding  common shares
               of Play Co. Toys and Entertainment  Corp. ("Play Co."), a company
               that  sells  toys and  educational  games  primarily  on a retail
               basis.  Through its ownership of United Textiles,  which still is
               considered  to have a  controlling  influence  over Play Co., the
               Company also effectively maintains control over Play Co.

NOTE 3 -          MINORITY INTEREST:

                    The  Company  owns a  majority  interest  (78.5%)  in United
               Textiles,  which in turn owns a controlling  interest  (45.2%) in
               Play Co. The minority interest liability  represents the minority
               shareholders'  portion  (21.5%)  of United  Textiles'  equity and
               (54.8%) of Play Co.'s equity at December 31, 1998.

NOTE 4 -          INVESTMENT BY U.S. STORES CORP.:

                    On January 20,  1998,  U.S.  Stores  Corp.  ("U.S.  Stores")
               acquired  1,465,000  shares of the Company's  common stock.  U.S.
               Stores was  incorporated  on November  10,  1997.  The  Company's
               President is also President and a Director of U.S. Stores.  After
               this  transaction,  U.S.  Stores held an  aggregate  of 1,868,000
               shares of the Company's  common stock,  or 63% of the outstanding
               shares,  effectively  making  the  Company a  subsidiary  of U.S.
               Stores.


NOTE 4 -          INVESTMENT BY U.S. STORES CORP. (continued):

                    On  February  28,   1998,   American   Telecom   Corporation
               ("American  Telecom")  acquired  100% of the  outstanding  common
               shares of U.S.  Stores.  American  Telecom  was  incorporated  on
               November 10, 1997. The Company's  President is also President and
               a Director of American Telecom. After this transaction,  American
               Telecom  effectively  obtained  beneficial control of the Company
               and its subsidiaries.

<PAGE>
                    In April 1998,  American Telecom,  in a transaction in which
               shares were exchanged,  exchanged all of its  outstanding  common
               shares with American  Telecom,  PLC, a publicly traded company in
               Great  Britain.   After  this   transaction,   American   Telecom
               effectively  became  a  subsidiary  of  American  Telecom,   PLC.
               Additionally, as part of this transaction,  American Telecom, PLC
               acquired 100% of the  outstanding  common shares of U.S.  Stores,
               thereby  effectively  making U.S.  Stores a direct  subsidiary of
               American Telecom, PLC.

Results of Operations

                    Statements contained in this report which are not historical
               facts may be considered forward looking  information with respect
               to plans,  projections,  or future  performance of the Company as
               defined  under the  Private  Securities  Litigation  Act of 1995.
               These  forward  looking  statements  are  subject  to  risks  and
               uncertainties   which  could  cause  actual   results  to  differ
               materially from those projected.

         Three months ended December 31, 1998 compared to the three months ended
December 31, 1997:

                    Consolidated  sales for the three months ended  December 31,
               1998  were  $15,275,152.  The  consolidated  sales  for the three
               months ended  December 31, 1998 include,  in part,  sales of Play
               Co. in the  amount of  $14,715,952,  and sales  reported  by U.S.
               Apparel amounting to $557,723.

                    Consolidated  cost of  sales  for  the  three  months  ended
               December  31,  1998  was  $8,907,103,  or  58.3%  of  sales.  The
               component breakdown of this category was as follows:
<TABLE>
<CAPTION>

<S>                                                                    <C>     
         U.S. Apparel                                                  $361,767
         Play Co.                                                    $8,545,336
</TABLE>


                    Consolidated operating expenses were $4,602,710, or 30.1% of
               sales, for the three months ended December 31, 1998.

                    Consolidated  depreciation and amortization expense included
               in the consolidated operating expenses for the three months ended
               December 31, 1998 was $325,210.

                    For the three months ended December 31, 1998,  subsequent to
               the  adjustment  for the  minority  interest in the net income of
               subsidiaries,  the Company  reported  consolidated  net income of
               $540,735, or $0.179 per common share.

         Nine months ended  December 31, 1998  compared to the nine months ended
December 31, 1997:

                    Consolidated  sales for the nine months  ended  December 31,
               1998 were $29,254,456. The consolidated sales for the nine months
               ended  December 31, 1998 include  sales of Play Co. in the amount
               of $27,171,662,  and sales reported by U.S. Apparel  amounting to
               $2,076,484.

                    Consolidated  cost  of  sales  for  the  nine  months  ended
               December  31,  1998  were  $17,087,346,  or 58.4% of  sales.  The
               component breakdown of this category was as follows:

         U.S. Apparel                                                $1,421,625
         Play Co.                                                   $15,665,721

<PAGE>
                    Consolidated  operating expenses were $10,698,168,  or 36.6%
               of sales, for the nine months ended December 31, 1998.

                    Consolidated  depreciation and amortization expense included
               in the consolidated  operating expenses for the nine months ended
               December 31, 1998 was $707,891.

                    For the nine months ended  December 31, 1998,  subsequent to
               the  adjustment  for the  minority  interest in the net income of
               subsidiaries,  the  Company  reported  consolidated  net  loss of
               183,922, or $0.062 per common share.

Liquidity and Capital Resources

                    At December 31,  1998,  the Company  reported  cash and cash
               equivalents of  $2,216,918,  working  capital of $6,137,505,  and
               stockholders' equity of $1,800,066.

                    At  March  31,  1998,  the  Company  reported  cash and cash
               equivalents of  $1,635,058,  working  capital of $6,250,401,  and
               stockholders' equity of $1,983,988.

                    The  Company  has  generated  operating  losses for the past
               several years and has historically  financed those losses and its
               working  capital  requirements  through  loans.  There  can be no
               assurance  that the  Company or any of its  subsidiaries  will be
               able to generate  sufficient revenues or have sufficient controls
               over expenses and other charges to achieve profitability.

                    During the nine months ended  December  31, 1998,  operating
               activities  provided  funds  in the  amount  of  $1,491,814.  The
               Company's  consolidated  net loss was $183,922,  after adjustment
               for the minority interest in the net income of subsidiaries.

                    The Company used  $2,300,169 in investing  activities in the
               nine months ended December 31, 1998, primarily as a result of its
               subsidiary's  (Play Co.)  purchase of property  and  equipment in
               relation to new store openings.

                    The Company provided $1,390,215 in financing activities.

                    As a result of these  operating,  investing,  and  financing
               activities,  the Company reported a consolidated increase in cash
               of $581,860.

Trends Affecting Liquidity, Capital Resources and Operations

                    As a result of its current merchandise mix, which emphasizes
               specialty and  educational  toys,  Play Co.  enjoyed  significant
               sales and gross  profits in the nine months  ended  December  31,
               1998.

                    Play  Co.'s  current  sales  efforts  focus  primarily  on a
               defined geographic segment consisting of the southern  California
               area and the  Southwestern  and  Midwestern  United  States.  Its
               future  financial  performance  will  depend  upon (i)  continued
               demand for toys and hobby items and management's ability to adapt
               to continuously  changing customer preferences and the market for
               such items, (ii) on general economic conditions within Play Co.'s
               geographic  area,  as same  may be  expanded,  (iii)  Play  Co.'s
               ability  to chose  locations  for new  stores,  (iv)  Play  Co.'s
               ability to purchase  products at  favorable  prices and on terms,
               and (v) the effects of increased competition.


<PAGE>
                    The  toy  and  hobby  retail  industry  faces  a  number  of
               potentially adverse business conditions including price and gross
               margin pressures and market consolidation. Play Co. competes with
               a  variety  of mass  merchandisers,  superstores,  and  other toy
               retailers,  including Toys-R-Us, Kay Bee Toy Stores, Walmart, and
               K-Mart. Competitors that emphasize specialty and educational toys
               include Disney Stores,  Warner Brothers  Stores,  Learning Smith,
               Lake Shore,  Zainy Brainy,  and Noodle Kidoodle.  There can be no
               assurance  that Play Co.'s  business  strategy  will enable it to
               compete  effectively in the toy industry or that Play Co. will be
               able to generate  sufficient  revenues or have sufficient control
               over expenses and other charges to increase profitability.

                    U.S. Apparel's sales are generated from short-term  purchase
               orders from  customers  who place orders on an  as-needed  basis.
               U.S. Apparel typically  manufactures its products upon receipt of
               orders from  customers  and delivers  finished  goods within four
               weeks of receipt of an order.  In  anticipation  of reorders from
               customers,  U.S.  Apparel  generally  manufactures 10% more goods
               than are ordered by such customers.

                    U.S.  Apparel has been able to purchase raw materials from a
               variety of suppliers.

Inflation and Seasonality

                    The  impact  of  inflation  on  the  Company's   results  of
               operations has not been significant.  Each subsidiary attempts to
               pass on increased costs by increasing product prices over time.

                    Play Co.'s operations are highly seasonal with approximately
               30-40% of its net sales falling within its third  quarter,  which
               coincides with the Christmas selling season.  Play Co. intends to
               open  stores  throughout  the  year,  but  generally  before  the
               Christmas selling season, which will make its third quarter sales
               an even greater percentage of the total year's sales.

                    U.S. Apparel's operations are generally not seasonal and are
               generally spread throughout the year.




<PAGE>
PART II - OTHER INFORMATION

Item 1. Legal Proceedings: None

Item 2. Changes in Securities: None

Item 3. Defaults Upon Senior Securities: None

Item 4. Submission of Matters to a Vote of Security Holders:

     On  November  10,  1998,   the  Company  held  an  annual  meeting  of  its
stockholders,  at which the Company's stockholders voted to elect four Directors
to the Company's Board of Directors.  The results of the election were disclosed
in the Company's Form 10-QSB for the quarter ended September 30, 1998.

Item 5. Other Information: None

Item 6. Exhibits and Reports on Form 8-K:

     (a) The following  exhibits are filed with this Form 10-QSB for the quarter
ended  December 31, 1998 except those  designated by an asterisk (*) which shall
be filed by amendment hereto:

    27.01       Financial Data Schedule

     (b) During the quarter ended December 31, 1998, no reports on Form 8-K were
filed with the Securities and Exchange Commission.

<PAGE>
                                   SIGNATURES


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized, on this 3rd day of March 1999.


                                    MULTIMEDIA CONCEPTS INTERNATIONAL, INC.



                                    By:     /s/  Ilan Arbel                   
                                            Ilan Arbel
                                            President


                                    By:     /s/ Allean Goode                    
                                            Allean Goode
                                            Treasurer



<PAGE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>

                                  EXHIBIT 27.01

                             FINANCIAL DATA SCHEDULE
                           ARTICLE 5 OF REGULATION S-X

     This schedule contains summary financial information extracted from Balance
Sheet,  Statement  of  Operations,  Statement  of Cash  Flows and Notes  thereto
incorporated  in Part 1, Item 1, of this Form  10-QSB  and is  qualified  in its
entirety by reference to such financial statements.
</LEGEND>

       
<S>                             <C>
<PERIOD-TYPE>                   9-mos
<FISCAL-YEAR-END>                              MAR-31-1999
<PERIOD-END>                                   dec-31-1998
<CASH>                                         2,216,918
<SECURITIES>                                   0
<RECEIVABLES>                                  285,129
<ALLOWANCES>                                   0
<INVENTORY>                                    10,913,770
<CURRENT-ASSETS>                               15,518,174
<PP&E>                                         8,534,942
<DEPRECIATION>                                 (4,189,628)
<TOTAL-ASSETS>                                 22,235,130
<CURRENT-LIABILITIES>                          9,380,669
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       3,005
<OTHER-SE>                                     1,797,061
<TOTAL-LIABILITY-AND-EQUITY>                   22,235,130
<SALES>                                        29,254,456
<TOTAL-REVENUES>                               29,318,386
<CGS>                                          17,087,346
<TOTAL-COSTS>                                  17,087,346
<OTHER-EXPENSES>                               11,927,920
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             644,606  
<INCOME-PRETAX>                                (183,922)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (183,922)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (183,922)
<EPS-PRIMARY>                                  (0.062)
<EPS-DILUTED>                                  (0.062)
        


</TABLE>


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