CROWN VANTAGE INC
DEF 14A, 1997-03-31
PAPER MILLS
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant /x/
    Filed by a party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /x/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 
         240.14a-12
 
                             CROWN VANTAGE INC.
- - --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- - --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/x/  No fee required

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) 
     and 0-11

    (1) Title of each class of securities to which transaction applies:

        ------------------------------------------------------------------------
    (2) Aggregate number of securities to which transaction applies:

        ------------------------------------------------------------------------
    (3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):

        ------------------------------------------------------------------------
    (4) Proposed maximum aggregate value of transaction:

        ------------------------------------------------------------------------
    (5) Total fee paid:

        ------------------------------------------------------------------------

/ / Fee paid previously with preliminary materials.

/ / Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.

    (1) Amount Previously Paid:

        ------------------------------------------------------------------------
    (2) Form, Schedule or Registration Statement No.:

        ------------------------------------------------------------------------
    (3) Filing Party:

        ------------------------------------------------------------------------
    (4) Date Filed:

        ------------------------------------------------------------------------

<PAGE>

April 1, 1997


Dear Shareholder:

    I invite you to the second Annual Meeting of Shareholders of Crown Vantage 
Inc.  The meeting will be held at 11:00 a.m. (Pacific Daylight Time) on 
Tuesday, May 6, 1997, at the Kaiser Center Auditorium, 2nd Floor, 300 Lakeside 
Drive, Oakland, California.  A Notice of Annual Meeting and a Proxy Statement 
covering the formal business of the meeting are enclosed, along with the 
Company's Annual Report to Shareholders for the 1996 fiscal year.  During the 
meeting, I will provide a review of operations and the outlook for the future.

    It is important to your Company that your shares be represented at the 
meeting whether or not you expect to attend.  Please promptly sign, date and 
return the proxy card in the accompanying postage-paid envelope.

                                        Sincerely,

                                        /s/ Ernest S. Leopold

                                        Ernest S. Leopold
                                        CHAIRMAN, PRESIDENT AND
                                        CHIEF EXECUTIVE OFFICER

<PAGE>


                              CROWN VANTAGE INC.

                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON MAY 6, 1997

TO THE SHAREHOLDERS OF
CROWN VANTAGE INC.

    Notice is hereby given that the Annual Meeting of Shareholders of Crown 
Vantage Inc. (the "Company") will be held at 11:00 a.m., local time, on 
Tuesday, May 6, 1997, at Kaiser Center Auditorium, 2nd Floor, 300 Lakeside 
Drive, Oakland, California, for the following purposes:

    1.  To elect a Board of Directors consisting of eight (8) persons to serve 
        for the ensuing year; and

    2.  To transact such other business as may properly come before the meeting.

    The close of business on March 4, 1997, has been fixed as the record date 
to determine the shareholders entitled to vote at the Annual Meeting.

    IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AND VOTED.  Shareholders, 
whether or not they expect to attend the meeting in person, are requested to 
date, sign and return the enclosed proxy card in the envelope provided, on 
which no postage is needed if mailed in the United States.

    A copy of the Company's Annual Report to Shareholders for the fiscal year 
ended December 29, 1996, is being mailed to you with this Notice and the Proxy 
Statement.

    You are cordially invited to attend the meeting.

                                        By order of the Board of Directors



April 1, 1997                           Christopher M. McLain
                                        SECRETARY


<PAGE>

                              CROWN VANTAGE INC.
                              300 Lakeside Drive
                           Oakland, California 94612

                               PROXY STATEMENT
                      FOR ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD MAY 6, 1997

    This Proxy Statement, which is being mailed to shareholders on or about 
April 1, 1997, is furnished in connection with the solicitation by the Board of 
Directors (the "Board") of Crown Vantage Inc. ("Crown Vantage" or the 
"Company") of proxies in the form accompanying this Proxy Statement to be voted 
at the Annual Meeting of Shareholders to be held at 11:00 a.m. local time on 
Tuesday, May 6, 1997 at Kaiser Center Auditorium, 2nd Floor, 300 Lakeside 
Drive, Oakland, California, and any adjournment thereof (the "Meeting").

    The cost of solicitation of proxies will be borne by the Company.  
Solicitation will be made initially by mail; however, the Directors, officers 
and employees of the Company and its subsidiaries may, without additional 
compensation, solicit proxies by telephone, telegraph or personal interview.  
The Company intends to engage Georgeson & Co. to solicit proxies from brokers, 
banks and other institutional holders at an estimated fee of approximately 
$7,500 plus reimbursable expenses.

    Any proxy given pursuant to this solicitation may be revoked by the filing 
with and receipt by the Secretary of the Company of a written revocation or 
duly executed proxy bearing a later date and does not preclude the shareholder 
from voting in person at the Meeting.  The persons named in the form of proxy 
solicited by the Board will vote all proxies that have been properly executed.  
If a shareholder specifies on such proxy a choice with respect to the proposal 
to be acted upon, the proxy will be voted in accordance with such 
specification.  Where no choice is specified, the proxy will be voted FOR the 
election of the nominees for Directors named herein.

    Certain information below refers to a spin-off (the "Spin-Off") in which 
all of the Company's outstanding shares were distributed (the "Distribution") 
ratably on August 25, 1995, to the holders of record on that date of the common 
stock of James River Corporation of Virginia ("James River").  Prior to the 
Spin-Off, the Company was a wholly owned subsidiary of James River.

                              VOTING SECURITIES

    The only class of voting stock is the Company's common stock, no par value 
("Common Stock").  Holders of record of the Common Stock at the close of 
business on March 4, 1997 (the "Record Date"), will be entitled to receive 
notice of, and to vote at, the Meeting and any adjournment thereof.  As of the 
Record Date, there were 9,101,410 shares of Common Stock outstanding.  Each 
share of Common Stock is entitled to one vote on each matter presented to the 
shareholders.

    Presence in person or by proxy of the holders of a majority of the 
outstanding shares of Common Stock entitled to vote at the Meeting will 
constitute a quorum.  Shares for which the holder has elected to abstain or has 
withheld authority to vote (including broker non-votes) on a matter will count 
toward a quorum but will have no effect on the outcome of the vote on such 
matter.  A "broker non-vote" is a vote withheld by a broker on a particular 
matter in accordance with stock exchange regulations because the broker has not 
received instructions from the customer for whose account the shares are held.  
With respect to matters submitted to shareholders, an action is approved if the 
votes cast in favor of it exceed the votes opposing it, except that with 
respect to Proposal 1 (Election of Directors), the eight nominees receiving the 
greatest number of votes cast for the election of Directors will be elected.

<PAGE>

                            PRINCIPAL SHAREHOLDERS

    The following table lists shareholders who are known by the Company to be 
beneficial owners of more than five percent of the outstanding Common Stock as 
of December 31, 1996.


                                              NUMBER OF
                                                SHARES           PERCENT
         NAME AND ADDRESS                    BENEFICIALLY           OF
         OF BENEFICIAL OWNER                    OWNED            CLASS(1)
- - ---------------------------------------      ------------        --------
R.B. Haave Associates, Inc.                  1,448,900(2)        15.9%(3)
36 Grove Street
New Canaan, Connecticut 06840

Pioneering Management Corporation              745,200(4)         8.2%
60 State Street
Boston, Massachusetts 02109-1820

Brandywine Asset Management, Inc.              729,750(5)         8.0%
3 Christina Centre, Suite 1200
201 North Walnut Street 
Wilmington, Delaware  19801-3933

Smith Barney Holdings, Inc.                    472,890(6)         5.2%
Travelers Group, Inc.
388 Greenwich Street
New York, New York  10013

Crown Vantage Inc. Employee Stock            1,021,070(7)        11.2%
   Ownership Plan Trust
c/o The Bank of New York
One Wall Street
New York, New York 10286

- - --------------------------
(1) Percentage calculations are based on shares outstanding as of the Record
    Date as adjusted under rules of the Securities and Exchange Commission.

(2) As reported on a Schedule 13G dated February 12, 1997, R.B. Haave 
    Associates, Inc. had sole voting power, and sole dispositive power, over 
    1,448,900 shares.

(3) R.B. Haave Associates, Inc., in a letter dated February 20, 1997, informed 
    the Company that it has undertaken to promptly sell such number of shares of
    Crown Vantage to reduce its ownership below 15% of the outstanding common 
    shares.

(4) As reported on a Schedule 13G dated January 22, 1997, Pioneering Management
    Corporation had sole power to vote 745,200 shares; sole dispositive power 
    over 45,000 shares, and shared dispositive power over 700,200 shares.

(5) As reported on a Schedule 13G dated February 24, 1997, Brandywine Asset 
    Management, Inc. had sole voting and dispositive power as to 627,590 shares,
    and shared voting and dispositive power as to 102,160 shares.

(6) As reported on a Schedule 13G dated February 5, 1997, Smith Barney 
    Holdings, Inc./Travelers Group Inc. had shared voting and dispositive power 
    over 472,890 shares.

(7) As reported on a Schedule 13G dated January 31, 1997, The Bank of New York,
    as Trustee for the Crown Vantage Inc. StockPlus Employee Stock Ownership 
    Plan Trust, had shared voting and dispositive power as to 1,021,070 shares
    of the Common Stock, which shares were held for the exclusive benefit of 
    participants and beneficiaries in the Crown Vantage Inc. Employee Stock 
    Ownership Plan pursuant to the terms of the Plan and the Plan trust 
    agreement.

                                       2

<PAGE>

                                   PROPOSAL 1

                            ELECTION OF DIRECTORS

    Although the Company anticipates that all of the nominees will be able to
serve, if at the time of the Meeting any nominee is unable or unwilling to 
serve, shares represented by properly executed proxies will be voted at the 
discretion of the persons named therein for such other person or persons as the 
Board may designate.

    The following table sets forth the names, ages and principal occupations of 
the nominees for Director, together with certain other information.

                           DIRECTOR
NAME                 AGE     SINCE    PRINCIPAL OCCUPATION AND OTHER INFORMATION
- - ----                 ---   --------   ------------------------------------------
William V. Daniel     68     1995     Retired.  Formerly Managing Director of 
                                      and Consultant to Wheat First Butcher 
                                      Singer, Richmond, Virginia.  Serves as a 
                                      Director of James River Corporation of 
                                      Virginia.

George B. James      59      1995     Senior Vice President and Chief Financial 
                                      Officer of Levi Strauss & Co., San 
                                      Francisco, California.  Serves as a 
                                      Director of Fibreboard Corporation, 
                                      Dallas, Texas.

Ernest S. Leopold    63      1995     Has been Chairman, President and Chief 
                                      Executive Officer since creation of the 
                                      Company in 1995.  Previously served as 
                                      Executive Vice President, Communications 
                                      Papers of James River Corporation of 
                                      Virginia.

Joseph T. Piemont    73      1995     Management Consultant, Bluestone 
                                      Management Corporation, Charlotte, North 
                                      Carolina.  Serves as a Director of Silicon
                                      Gaming, Palo Alto, California.  Previously
                                      served as a Director of James River 
                                      Corporation of Virginia.

E. Lee Showalter     60      1995     Forest products industry consultant since 
                                      1995. Previously served as Senior Vice 
                                      President, Fiber Business of James River, 
                                      March 1994 to December 1995. From November
                                      1992 to March 1994, served as Senior Vice 
                                      President, Strategic Services of James 
                                      River. From June 1987 to November 1992, 
                                      served as Senior Vice President, Corporate
                                      Development for James River.

William D. Walsh     66      1996     General Partner of Sequoia Associates, 
                                      Menlo Park, California.  Serves as a 
                                      Director of Champion Road Machinery 
                                      (Chairman of the Board), Waterloo, 
                                      Ontario, Canada; Consolidated Freightways 
                                      Corp. (Chairman of the Board), Menlo Park,
                                      California; URS Corporation, San 
                                      Francisco, California; National Education
                                      Corp., Irvine, California; and Newcourt 
                                      Credit Corp., Toronto, Ontario, Canada.

James S. Watkinson   69      1995     Chairman and formerly Chief Executive 
                                      Officer of Morton G. Thalhimer, Inc., 
                                      Richmond, Virginia.  Serves as a Director 
                                      of NationsBank, N.A., Charlotte, North 
                                      Carolina.

Donna L. Weaver      53      1995     Chairman of Weaver, Field & London, Inc.,
                                      San Francisco, California.  Serves as a 
                                      Director of Hancock Fabrics, Inc., Tupelo,
                                      Mississippi and Ross Stores, Inc., Newark,
                                      California.


                                      3

<PAGE>

             COMMON STOCK OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

    The following table lists the number of shares of Common Stock that are 
owned beneficially by each Director, the executive officers named in the 
"Summary Compensation Table" below, and all Directors and executive officers as 
a group, as of the Record Date, according to data furnished by the persons 
named.

                                                          NUMBER OF SHARES
     NAME                                               BENEFICIALLY OWNED (1)
     ----                                               ----------------------
     DIRECTORS:
     William V. Daniel                                       4,583 (2)
     George B. James                                        22,377 (2)(3)(4)
     Ernest S. Leopold                                      84,188 (6)
     Joseph T. Piemont                                       6,234 (2)
     E. Lee Showalter                                       11,106 (2)(5)
     William D. Walsh                                       26,384 (2)(3)
     James S. Watkinson                                      6,100 (2)
     Donna L. Weaver                                         9,384 (2)(3)

     OTHER NAMED EXECUTIVE OFFICERS:
     C. Neil Henderson                                      23,045 (6)(7)
     Christopher M. McLain                                  28,638 (4)(6)
     Robert A. Olah                                         29,424 (6)(7)
     Charles H. Shreve                                      10,940 (7)

     All Directors and executive officers as 
     a group (18 persons)                                  374,043

- - ----------------------
(1) Represents shares held as of the Record Date directly and with sole voting 
    and investment power (or with voting and investment power shared with a 
    spouse)  unless otherwise indicated.  The number of shares owned by each 
    Director or executive officer represents less than 1%, and as to all 
    Directors and executive officers as a group represents 4.1%, of the 
    outstanding shares of  Common Stock.

(2) Includes, as to each non-employee Director, 4,000 shares (except 3,000 
    shares as to Mr. Walsh) that may be acquired upon the exercise of Directors
    stock options, all of which are currently exercisable.  These shares are 
    considered outstanding for purposes of calculating each Director's 
    percentage ownership.

(3) Includes restricted stock awards to non-employee Directors that vest in 
    less than 12 months and as to which the Director has the right to vote the 
    shares, as follows:  Mr. James 3,384 shares; Mr. Walsh 3,384 shares; and 
    Ms. Weaver 3,384 shares.

(4) Includes shares held by family trusts as to which the following named 
    Director or executive officer and their spouses have shared voting and 
    investment power: Mr. James, 12,000 shares; Mr. McLain, 1,000 shares.

(5) Excludes 1,402 shares held by Mr. Showalter's wife, as to which he has no 
    voting or investment power and as to which he disclaims beneficial 
    ownership, and includes 3 shares held in the James River StockPlus 
    Investment Plan as of December 31, 1996.

(6) Includes restricted stock awards to executive officers that vest at various 
    times, all within four years, and as to which the officer has the right to 
    vote the shares, as follows: Mr. Leopold, 60,259 shares; Mr. Henderson, 
    13,370 shares; Mr. McLain, 15,590 shares; Mr. Olah, 17,879 shares and all 
    Directors and executive officers as a group, 176,980 shares.  Also includes 
    shares issuable upon exercise of stock options exercisable prior to or 
    within 60 days after the Record Date, as follows:  Mr. Leopold, 21,766 
    shares; Mr. Henderson, 6,133 shares; Mr. McLain, 7,933 shares; Mr. Olah, 
    6,133 shares; and Mr. Shreve, 6,133 shares.

                                      4

<PAGE>

(7) Includes shares held under the Crown Vantage StockPlus Employee Stock 
    Ownership Plan on December 31, 1996, and as to which the participant has 
    shared voting and investment power, as follows:  Mr. Henderson, 422 shares 
    (Crown Vantage UK Share Accumulation Plan); Mr. Olah, 1,685 shares; 
    Mr. Shreve, 1,074 shares; and all Directors and executive officers as a 
    group, 10,172 shares.


                      CERTAIN INFORMATION CONCERNING THE
                    BOARD OF DIRECTORS AND ITS COMMITTEES

COMMITTEES OF THE BOARD

    The Board has established an Executive Committee, an Audit Committee, a 
Compensation Committee, a Nominating Committee and a Safety, Environmental 
and Legal Committee.

    The Executive Committee of the Board consists of Messrs. Leopold 
(Committee Chairman), James and Showalter.  The Executive Committee exercises
the power and authority of the Board as may be necessary during intervals 
between meetings of the Board, subject to such limitations as are provided by 
law, the Company's Articles of Incorporation, Bylaws or resolutions of the 
Board.

    The Audit Committee of the Board, whose members are Ms. Weaver (Committee 
Chairman) and Messrs. James, Showalter and Watkinson, consists only of 
Directors who are not employees of the Company ("Outside Directors").  The 
Audit Committee meets periodically with management, members of the Company's 
internal audit staff and representatives of the Company's independent 
auditors.  The Audit Committee reviews the scope of internal and external 
audit activities and the results of such audits and is responsible for making 
the annual recommendation to the Board of the firm of independent accountants 
to be retained by the Company to perform the annual audit.

    The Compensation Committee, whose members are Messrs. James (Committee 
Chairman), Daniel, Piemont, and Walsh and Ms. Weaver, consists only of 
Outside Directors.  The Compensation Committee is responsible for 
recommending the salaries and compensation programs for executive officers to 
the Board.  This committee is also responsible for administering the 
Company's profit sharing plan for salaried employees, its incentive stock 
plan and other benefit programs.  None of the members of the Compensation 
Committee is entitled to participate in any of the Company's benefit plans 
other than the Stock Option Plan for Outside Directors and the Stock Award 
Plan for Outside Directors (as described below).

    The Nominating Committee's members are Messrs. Watkinson (Committee 
Chairman), Daniel, James and Showalter and Ms. Weaver. This committee 
recommends to the Board the candidates for election as Directors of the 
Company and members of the Board committees.  The Nominating Committee also 
considers candidates recommended by shareholders entitled to vote for the 
election of Directors.  Shareholder recommendations for director candidates 
should include the candidate's name and qualifications and may be submitted 
in writing to the Company's Secretary.

    The Safety, Environmental and Legal Committee's members are Messrs. 
Showalter (Committee Chairman), Piemont, Walsh and Watkinson.  This committee 
reviews the Company's performance in its commitment to an accident-free, 
injury-free work environment, as well as the Company's environmental 
strategy, policies and performance.  The committee also periodically reviews 
material legal matters.

    The Board may establish other committees as it deems advisable.

                                      5

<PAGE>

ATTENDANCE AT MEETINGS

    During 1996, the Board held seven meetings, the Compensation Committee 
five meetings, the Audit Committee three meetings, the Nominating Committee 
two meetings, and the Safety Environmental and Legal Committee two meetings.  
The Executive Committee did not meet during 1996.  All Directors attended 
(during the period each served as a Director) at least 75% of the meetings of 
the Board and the committees to which they were assigned.

COMPENSATION OF DIRECTORS

   MEETING FEES.  Outside Directors receive $2,000 for attendance at each 
meeting of the Board, $1,000 for attendance at each meeting of a committee of 
the Board on which they serve, and $600 for participating in a Board or 
committee meeting by telephone.  The Company also reimburses Outside 
Directors for usual and ordinary expenses of attending meetings.  Directors 
who are employees of the Company do not receive any fees for service on the 
Board or its committees.

   STOCK AWARD PLAN FOR OUTSIDE DIRECTORS.  Outside Directors participate in 
the Company's Stock Award Plan for Outside Directors (the "Award Plan").  For 
1996 and 1995, this Plan provided that the Company would award each Outside 
Director on the first business day of each fiscal year, that number of whole 
shares of Common Stock that, when multiplied by the fair market value of 
Common Stock, would as nearly as possible equal, but not exceed, $25,000.  
This Plan also required that a minimum of 500 shares would be awarded to each 
Outside Director each fiscal year.  In fiscal 1996, the Company awarded 1,773 
shares to each Director under the Award Plan, except that Mr. Walsh received 
833 shares, his proportionate number of shares for his service as a Director 
for a portion of the fiscal year.

   For years beginning with 1997, the Award Plan has been amended.  The 
Award Plan provides to each Outside Director on the first business day of 
each fiscal year an award of that number of whole shares of Common Stock 
that, when multiplied by the fair market value of Common Stock, would as 
nearly as possible equal, but not exceed, $12,500.  The fair market value of 
the stock is based on the mean of the average of the high and low trading 
prices of the stock for each of the ten trading days immediately preceding 
the award date.  The minimum award is 250 shares.  The Award Plan provides 
for annual cash compensation to Outside Directors as may be determined from 
time to time by the Board.  The Board has set this annual cash compensation 
for 1997 at $12,500, payable quarterly.  Outside Directors may elect, in lieu 
of the annual cash compensation, to receive on the first business day of the 
fiscal year, that number of whole shares of Common Stock that, when 
multiplied by the fair market value of Common Stock, shall as nearly as 
possible equal, but not exceed, 1.2 times the amount of annual cash 
compensation under this Plan.  For 1997, each Outside Director elected to 
receive 1,692 shares of Common Stock in lieu of the annual cash compensation, 
except that Messrs. Daniel and Piemont each elected to receive payment of 
$12,500.

   The Award Plan reserved a total of 75,000 shares for issuance.  An 
Outside Director who joins the Board during a Fiscal Year receives a pro rata 
portion of the annual award (shares and cash compensation) based on the 
number of days remaining in the fiscal year.  Awards of stock under this Plan 
vest one year after the award date if the Director continues to be a member 
of the Board during the year following the date of the award.  The award also 
vests if a Director retires from the Board at or after age 65, dies or ceases 
to be a Director as a result of a change of control as defined in the Award 
Plan.  Directors may sell shares awarded under the Plan after the shares have 
vested, subject to any applicable restrictions under securities laws.  The 
shares may not be sold or otherwise transferred or encumbered before they 
vest.  Outside Directors may vote and are entitled to receive dividends, if 
any, declared on shares issued under the Award Plan.

   A Director may elect to defer receipt of stock under the Stock Award 
Plan, in which case issuance of the shares will be made after the Director 
ceases to be a Director or at an earlier date designated by the Director at 
the time of the deferral.  The election to defer the receipt of shares must 
be made with respect to at least 40% of the shares granted under an award, is 
irrevocable and must be made before the award is granted.  If a Director 
elects to defer the receipt of shares, a book account is created by the 
Company in the Director's name, and 

                                      6

<PAGE>

hypothetical shares of Common Stock are credited to the book account.  Such 
hypothetical shares are adjusted to reflect cash and stock dividends (if any) 
paid with respect to Common Stock.  If an Outside Director continues as a 
member of the Board during the entire one-year period following the date of 
an award, the Director is entitled to payment of the deferred shares of 
Common Stock as of the date designated in the Director's deferral election.  
If an Outside Director ceases to be an Outside Director during such one-year 
period (other than on account of retirement on or after attaining age 65, 
death or a change of control), the Outside Director will forfeit all of the 
Director's interest in his book account except for the portion attributable 
to cash dividends declared on Common Stock during the one-year period.  
Payments from an Outside Director's book account are made in whole shares of 
Common Stock.

   STOCK OPTION PLAN FOR OUTSIDE DIRECTORS.  Outside Directors also 
participate in the Company's Stock Option Plan for Outside Directors (the 
"Directors' Option Plan"), which has reserved 100,000 shares for issuance.  
Under the Directors' Option Plan, each person shall automatically receive an 
option to purchase 3,000 shares of Common Stock upon becoming an Outside 
Director.  As of each April 15, each Outside Director who has been a Director 
for at least nine months will automatically receive an option to purchase 
1,000 shares of Common Stock.  The option price will be equal to the fair 
market value of the stock on the date of grant, which shall be based on the 
mean of the average of the high and low trading prices for each of the ten 
trading days immediately preceding the date of grant. Options are exercisable 
for ten years after the date of grant or for a specified period of time after 
the optionee ceases to be a Director. A Director may exercise options by 
paying cash, by tendering shares of Common Stock or by delivering an exercise 
notice with instructions to a broker to deliver to the Company the amount of 
sale or loan proceeds from an appropriate amount of the option shares to pay 
the exercise price.

                                      7

<PAGE>

                     COMPENSATION AND CERTAIN INFORMATION
                         REGARDING EXECUTIVE OFFICERS

SUMMARY COMPENSATION TABLE

   The following table sets forth compensation and other information for the 
Company's Chief Executive Officer and each of the four other most highly 
compensated executive officers for 1996 and the period from August 28, 1995 
through December 31, 1995.


<TABLE>
<CAPTION>
                                                                              LONG-TERM COMPENSATION
                                        ANNUAL COMPENSATION                            AWARDS
                           --------------------------------------------   -----------------------------
                                                                            RESTRICTED      SECURITIES
        NAME AND                                         OTHER ANNUAL         STOCK         UNDERLYING      ALL OTHER
  PRINCIPAL OCCUPATION     YEAR    SALARY     BONUS     COMPENSATION(1)   AWARD(S)(2)(3)   OPTIONS/SARS   COMPENSATION(4)
- - ------------------------   ----   --------   --------   ---------------   --------------   ------------   ---------------
<S>                        <C>    <C>        <C>        <C>               <C>              <C>            <C>
Ernest S. Leopold          1996   $450,000      -0-                         $783,938         34,590           $21,308
Chairman, President and    1995   $143,077   $135,463                       $217,265         65,300          $830,471
Chief Executive Officer

Christopher M. McLain      1996   $200,000      -0-                         $270,048          9,540           $1,786
Senior Vice President      1995    $50,000    $37,609                          -0-           23,800            -0-
& General Counsel, 
Secretary (served since 
October 1995)

C. Neil Henderson          1996   $186,000    $61,350                       $231,543         8,250           $5,167
Senior Vice President,     1995    $53,038    $19,500                          -0-          18,400             -0-
Uncoated Printing & 
Publishing Papers

Robert A. Olah             1996   $175,000      -0-                         $231,543         8,250          $5,793
Senior Vice President,     1995    $53,846    $39,990                       $128,511        18,400            $973
Packaging Papers

Charles H. Shreve          1996   $175,000      -0-                         $217,500         -0-            $5,032
Senior Vice President,     1995    $53,846    $39,990                          -0-          18,400            -0-
Chief Financial Officer
(until June 1996) and 
Chief Accounting Officer
(retired January 1997)
</TABLE>

- - ----------------------

(1) None of the named executive officers received Other Annual Compensation 
    in excess of the lesser of $50,000 or 10% of combined salary and bonus for 
    the periods reported.

(2) The 1995 restricted stock awards were granted in connection with the 
    Spin-Off to replace deferred stock previously granted under James River's 
    Deferred Stock Plan that was forfeited by the named executive officers at 
    the Spin-Off.  The 1995 restricted stock awards to Mr. Leopold vest as 
    follows:  4,639 shares vested on June 14, 1996, 2,255 shares will vest on 
    June 14, 1997 and 2,254 shares on June 14, 1998.  The 1995 restricted stock 
    awards to Mr. Olah vest as follows:  902 shares vested on June 14, 1996, 
    902 shares will vest on each June 14 for 1997 through 2000, and 901 shares 
    on June 14, 2001.  The 1996 restricted stock awards were granted to 
    executives in January and August 1996 as follows:  Mr. Leopold, 50,000 
    shares (January) and 5,750 shares (August); Mr. McLain, 17,500 shares 
    (January) and 1,590 shares (August); Mr. Henderson, 15,000 shares (January) 
    and 1,370 shares (August): Mr. Olah, 15,000 shares (January) and 1,370 
    shares (August); and Mr. Shreve, 15,000 shares (January).  The 1996 
    restricted stock awards will vest as to one-fifth of the January award on 
    each anniversary date of the January 1996 awards, commencing January 1997, 
    and as to one-third of the August award on each anniversary date of the 
    August 1996 awards, commencing August 1997.  The recipients of the 
    restricted stock awards are entitled to vote the shares and receive any 
    dividends or other distributions paid thereon.

                                      8

<PAGE>

(3) The number and value of the aggregate restricted stock award holdings 
    at December 29, 1996, for the named executive officers were as follows:  
    Mr. Leopold, 60,259 shares, $474,539; Mr. McLain, 19,090 shares, 
    $150,334; Mr. Henderson, 16,370 shares, $128,914; Mr. Olah, 20,879 
    shares, $164,422; and Mr. Shreve 15,000 shares, $118,125.  Such values 
    were determined by the market price for the Company's Common Stock at the 
    end of the latest fiscal year ($7.875).

(4) The amount disclosed for Mr. Leopold for 1995 includes (i) $826,370, 
    which represents the amount that the Company reimbursed in 1995 to James 
    River for the payment of taxes owed by Mr. Leopold on an annuity 
    purchased to satisfy a supplemental executive retirement plan benefit 
    earned by Mr. Leopold while employed by James River (See "Employee 
    Pension Plans") and (ii) $4,101, which represents the Company's portion 
    of premiums paid in 1995 on an enhanced life insurance plan.  The amount 
    for Mr. Leopold for 1996 includes $15,819 for the Company's portion of 
    premiums paid in 1996 for such insurance plan and $5,489 as the Company's 
    contributions to the Crown Vantage StockPlus Employee Stock Ownership 
    Plan.  The amount included for Mr. Henderson includes $4,667 as the 
    Company's contributions to the Crown Vantage UK Share Accumulation Plan 
    and $500 for the Company's portion of premiums paid for such insurance 
    plan.  The amounts included for Messrs. McLain, Olah and Shreve represent 
    the Company's contributions to the Crown Vantage StockPlus Employee Stock 
    Ownership Plan.



SEVERANCE AND EMPLOYMENT AGREEMENTS

   SEVERANCE AGREEMENTS.  The Company has entered into severance agreements 
with each of the executive officers named in the Summary Compensation Table.  
The agreements provide that, if the executive is terminated other than for 
cause, retirement or disability within three years after a change of control 
of the Company or if the executive terminates his employment for good reason 
within such three-year period or voluntarily during the 30-day period 
following the first anniversary of the change of control, the executive is 
entitled to receive a lump sum severance payment equal to three times the sum 
of his highest target annual compensation during the three years immediately 
preceding the change in control, together with certain other payments and 
benefits, including continuation of employee welfare benefits.  An additional 
payment is required to compensate the executive for certain income and excise 
taxes imposed with respect to payments or benefits received due to a change 
of control.  Mr. Shreve's agreement expired upon his retirement in January 
1997.

   EMPLOYMENT AGREEMENT WITH CEO.  The Company has entered into an employment 
agreement with Mr. Leopold for a period ending on his 65th birthday or 
earlier retirement.  Provisions under the agreement provide Mr. Leopold with 
continuation of his annual base salary, incentive plans and benefits during 
the term of the agreement.  If Mr. Leopold is terminated other than for 
cause, or Mr. Leopold terminates his employment for good reason, Mr. Leopold 
will be entitled to receive a lump sum severance payment equivalent to that 
provided in the severance agreements described above, with such payment 
reduced proportionately if termination was within three years of his 65th 
birthday.  If Mr. Leopold becomes disabled or dies during the term of the 
agreement, he or his estate would be entitled to receive a lump sum payment 
equivalent to one year of salary plus two times his then target bonus.  If 
there were a change of control of the Company during the term of the 
agreement, Mr. Leopold would be entitled to the same payments and terms 
provided in the severance agreements described above.

   RETIREMENT PAYMENT.  Upon the retirement of Mr. Shreve in January 1997, 
the Company vested Mr. Shreve's previous award of 15,000 shares of restricted 
stock and made an additional cash payment, such that the total value of the 
payment made at retirement was $255,000.

STOCK OPTION GRANTS AND HOLDINGS

    The following tables set forth information concerning stock options and 
stock appreciation rights ("SARs") granted to the Chief Executive Officer and 
the named executive officers of the Company and exercises of such options and 
SARs by such persons during 1996.

                                      9

<PAGE>

                          OPTION/SAR GRANTS IN 1996
<TABLE>
<CAPTION>
                                                                            Potential Realizable
                        Number of                                              Value at Assumed
                       Securities    % of Total                                 Annual Rates of
                       Underlying    Options/SARs                               Stock Price
                        Options/     Granted to     Exercise                   Appreciation for
                         SARs        Employees in    Price     Expiration      Option Term (2)
    Name               Granted (1)   Fiscal Year   Per Share    Date         5%             10%
    ----               -----------   ------------   ---------  ----------   --------     ----------
<S>                    <C>            <C>           <C>        <C>        <C>           <C>
Ernest S. Leopold        34,590          9.1%         $10.00     8/16/06    $217,535      $551,276
Christopher M. McLain     9,540          2.5%         $10.00     8/16/06    $59,997       $152,043
C. Neil Henderson         8,250          2.2%         $10.00     8/16/06    $51,884       $131,484
Robert A. Olah            8,250          2.2%         $10.00     8/16/06    $51,884       $131,484
Charles H. Shreve          -0-           -0-

</TABLE>

- - -----------------------

(1) These option grants under the 1995 Incentive Stock Plan become 
    exercisable in three equal cumulative annual amounts beginning one year 
    after the grant date.  The exercise price for each option is equal to 
    the fair market value per share of the Common Stock on the grant date.  
    The 1995 Incentive Stock Plan provides for the acceleration of the 
    vesting of options in certain circumstances, including a change of 
    control or corporate change.  No SARs were granted in 1996.

(2) These options were granted for a term of ten years.  As permitted by 
    the Securities and Exchange Commission, the amounts disclosed are the 
    result of calculations at five and ten percent assumed rates of 
    appreciation over the ten year term of the options.  These amounts are 
    not intended to forecast potential future appreciation of the Common 
    Stock price.

                      AGGREGATED OPTION/SAR EXERCISES IN 1996
                       AND FISCAL YEAR END OPTION/SAR VALUES

    There were no stock options exercised during 1996 by the Chief Executive 
Officer or any of the named executive officers of the Company.

<TABLE>
<CAPTION>
                                                       Number of Securities             Value of Unexercised
                                                      Underlying Unexercised                in-the-Money
                                                          Options/SARs                      Options/SARs
                           Shares                         as of 12/29/96                  as of 12/29/96 (1)
                          Acquired        Value      ---------------------------    -------------------------------
     Name               on Exercise     Realized     Exercisable   Unexercisable    Exercisable       Unexercisable
    -----               -----------     --------     -----------   ------------     -----------       -------------
<S>                    <C>            <C>           <C>           <C>                 <C>                <C>
Ernest S. Leopold            0             $0          21,766         78,124            $0                  $0
Christopher M. McLain        0             $0           7,933         25,407            $0                  $0
C. Neil Henderson            0             $0           6,133         20,517            $0                  $0
Robert A. Olah               0             $0           6,133         20,517            $0                  $0
Charles H. Shreve            0             $0           6,133         12,267            $0                  $0

</TABLE>

- - ---------------------

(1) The value of unexercised in-the-money options as of December 29, 
    1996, is calculated as the fair market value of the Common Stock on the 
    last day of the Company's fiscal year ($7.875 per share) minus the 
    exercise price. No SARs were granted in 1996.

EMPLOYEE PENSION PLANS

     Under the Company's Retirement Plan for Salaried and Other 
Non-Bargaining Unit Employees (the "Salaried Retirement Plan"), participating 
employees contribute 1% of their pensionable earnings. Pensionable earnings 
include base salary, overtime compensation, profit sharing, bonuses and 
commissions. Annual benefits payable under the Plan are currently equal to 
the product of the participant's years of service while contributing to 

                                 10
<PAGE>

the Plan, up to 35 years, multiplied by the sum of 1.05% of a participant's 
"Final Average Pay" (the average of a participant's highest five consecutive 
years of pensionable earnings) plus .65% of a participant's Final Average Pay 
in excess of covered compensation (the average of the taxable Social Security 
wage bases during a participant's work lifetime, up to 35 years). A 
participant will be vested in the portion of benefits attributable to the 
Company's contributions (i) after five years of service or (ii) if the 
participant's contributions remain in the Plan until age 65.  Participants 
received credit under the Salaried Retirement Plan for covered service with 
James River or its predecessors, if applicable.

     Messrs. Leopold, Olah, and Henderson also participate in the Company's 
Frozen Retirement Plan for Salaried and Other Non-Bargaining Unit Employees 
(the "Frozen Plan").  The executives' benefits under the Frozen Plan are the 
benefits that they had accrued as participants under James River's Retirement 
Plan for Salaried and Other Non-Bargaining Unit Employees prior to the 
Spin-Off.  The executives are not entitled to accrue additional benefits 
under the Frozen Plan.  However, the executives' service with Crown Vantage 
is taken into account under the Frozen Plan for purposes of determining 
whether they will be vested in the portion of benefits attributed to James 
River's contribution to the Plan, and the executives' eligibility to receive 
payment of their benefits.  The amount of benefits payable to the executives 
from the Salaried Retirement Plan is offset by the amount of benefits payable 
to them from the Frozen Plan.

     Effective in 1996 under Internal Revenue Service regulations, the 
maximum annual benefit that may be paid to any retiree from the Salaried 
Retirement Plan and the Frozen Plan (if applicable), attributable to employer 
contributions, is $120,000.  In addition, pensionable earnings over $150,000 
are not taken into account for purposes of calculating plan benefits.  These 
limits may be increased to take into account increases in the cost of living. 
The Company's Supplemental Benefit Plan provides eligible individuals with 
the difference between the benefits they actually accrue under the Salaried 
Retirement Plan and accrued under the Frozen Plan (if any), and the benefits 
they would have accrued under such plans but for the maximum benefit and 
compensation limitations imposed by law. The Supplemental Benefit Plan 
provides an additional benefit for senior employees.  These employees will 
receive the retirement benefit that would have been provided by the Salaried 
Retirement Plan, the Frozen Plan (if applicable) and the Supplemental Benefit 
Plan, had the employee's service with a predecessor company been taken into 
account, reduced by the total benefit payable to the employee from the 
Company's pension plans and pension plans of a predecessor company of James 
River or the Company. Participants in the Supplemental Benefit Plan are 
general creditors of the Company. The supplemental benefits are to be paid by 
the Company as the benefits become payable, except as described below.

     The Supplemental Benefit Plan provides that the accrued benefits under 
the Plan may be distributed at the discretion of the Company. The Company may 
make distributions to certain eligible individuals providing each such 
individual with cash or an annuity, on an after tax basis, approximating the 
individual's accrued benefit under the Supplemental Benefit Plan as of a 
specified date.

               APPROXIMATE ANNUAL PENSION BENEFIT AT AGE 65


                                        Years of Service
Final Average  ----------------------------------------------------------------
   Pay            10         15         20         25         30         35
- - -------------   -------   -------   --------    --------   --------   ---------
 $ 200,000     $ 32,320  $ 48,480   $ 64,640    $ 80,800   $ 96,960   $113,120
   400,000       66,320    99,480    132,640     165,800    198,960    232,120
   600,000      100,320   150,480    200,640     250,800    300,960    351,120
   800,000      134,320   201,480    268,640     335,800    402,960    470,120
 1,000,000      168,320   252,480    336,640     420,800    504,960    589,120


     The pensionable earnings of each of the named executive officers are not 
materially different from the amounts disclosed as annual compensation in the 
Summary Compensation Table. The estimated years of benefit service, as of 
normal retirement at age 65, for the Chief Executive Officer and named 
executive officers are as follows:  Ernest S. Leopold, 35 years; Christopher 
M. McLain, 13 years; C. Neil Henderson, 32 years; and Robert A. Olah, 26 
years.  The above table shows the approximate annual pension benefit that 
would be provided to

                                     11
<PAGE>

salaried employees under the current benefit formula under the Salaried 
Retirement Plan and the Frozen Plan upon retirement at age 65, assuming that 
a single life annuity has been elected. The amounts in the table are not 
subject to reduction for Social Security or other offset amounts. The pension 
table includes benefits under the Supplemental Benefit Plan, some of which 
will be provided by the annuities purchased, if any, as described above.

     In addition to the benefits payable to Mr. Leopold under the pension 
plans described above, in 1995 Mr. Leopold received an annuity from James 
River which, on an after tax basis, approximated his accrued benefit under 
the James River Supplemental Benefit Plan as of a specified date.  The 
annuity will be payable by an insurance company under an annuity contract 
owned by Mr. Leopold.  In 1995, the Company reimbursed James River $887,853 
for the cost of the annuity contract.

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION(1)

THE COMPENSATION PROGRAM

     Crown Vantage's compensation program is designed to enhance shareholder 
value by linking a large part of executive compensation directly to 
performance which is highly correlated with stock price.  The objective is to 
provide executives an opportunity to achieve total compensation above that of 
their peers over time when performance exceeds expected results.  A principal 
focus for 1996 was to increase cash flow through superior operating results 
which would provide funds to reduce debt.  The primary components of the 1996 
compensation program were base salary, an annual cash bonus based mostly on 
the Company's excess cash flow and a long-term opportunity to participate in 
increased shareholder value through grants of stock options and restricted 
stock.

RESPONSIBILITIES OF THE COMPENSATION COMMITTEE

     The Compensation Committee of the Board of Directors of Crown Vantage 
(the "Committee") is comprised solely of independent, non-employee Directors. 
 The Committee reviews and approves incentive plans, executive benefit 
programs and the overall compensation structure for the Company.  The 
Committee reviews and approves base salaries, bonuses and any other cash 
payments to executive officers and other key employees.  The Committee also 
grants stock options and restricted stock, approves the terms of such awards 
and interprets incentive plans, as required.  As administrator of the 
incentive plans, the Committee establishes the targets for performance and 
awards at the beginning of the plan year, and approves payment of actual 
awards under the plan.

     The Committee engaged an executive compensation consultant to review the 
compensation structure and components for appropriateness for Crown Vantage.  
The consultant reviewed the Company's program against other companies for 
competitiveness and considered the current constraints on the Company's 
financial position.  The Committee met with the consultant without management 
present to discuss the program and the consultant's findings. The Committee 
also met without management present to discuss the Chief Executive Officer's 
performance against pre-established objectives and his compensation.

ELEMENTS OF THE COMPENSATION PROGRAM

     The primary elements of the Company's compensation program for the Chief 
Executive Officer ("CEO") and other executive officers of Crown Vantage are 
described below.

     BASE SALARY.  Base salaries are reviewed annually by the Committee with 
input as to competitive practices provided by the compensation consultant, 
using industry and national trends.  Individual salaries may be 


- - --------------------------
(1) The material in this report and under the caption "Performance 
Graph" is not "soliciting material," is not deemed to be filed with the 
SEC and is not to be incorporated by reference in any filing of the 
Company under the Securities Act of 1933, as amended, or the Securities 
Exchange Act of 1934, as amended, whether made before or after the date 
of this Proxy Statement and irrespective of any general incorporation 
language therein.

                                     12
<PAGE>

adjusted based on this information and the performance of the executive 
during the preceding year against pre-established goals.  The objective of 
the Committee is to set base salaries at the median of salaries of similar 
positions in comparable companies.

     ANNUAL INCENTIVE PLANS.  The Profit Sharing Plan for 1996 was 
established to reward management for meeting individual performance 
objectives and an overall Company excess cash flow target established by the 
Committee prior to the plan year.  Actual awards were to be granted by the 
Committee based on management's performance against these targets.  Such 
awards were the only annual incentive to be granted to management for 1996.  
Due to performance against plan, the Profit Sharing Plan for 1996 generated 
no payments of awards for 1996 for any plan participant, including the CEO 
and the other named executives in the Summary Compensation Table (except that 
Mr. Henderson received an award under a separate plan based on the Company's 
operations in the United Kingdom).

     STOCK OPTION AND RESTRICTED STOCK AWARDS.  The Committee believes that 
stock options and grants of restricted stock are a superior incentive to 
motivate key employees to act in the best interests of shareholders.  The 
Committee also feels it is important for the key managers to have the 
potential for a significant ownership interest in Crown Vantage.  Because of 
the need to utilize cash to repay debt, stock options and grants of 
restricted stock are a key element in the Company's compensation structure.  
Stock options and restricted stock are the only long term incentives that the 
CEO and other named executive officers receive.

     The Committee made awards of stock options in 1996 under the 1995 
Incentive Stock Plan.  The awards were based on a number of factors, 
including the competitive level of long-term incentive awards, the 
prospective level of total compensation, and the individual's 
responsibilities and ability to influence shareholder value.  The Committee 
also made awards of restricted stock in 1996 to certain executives as part of 
the long-term incentive program of the Company.

     Based on these factors, at the discretion of the Committee, the CEO was 
granted stock options and restricted stock in 1996 with an exercise price 
equal to the fair market value on the date of grant.  The options and 
restricted stock vest over a three-year employment period and the options 
generally expire no later than ten years after grant.  Stock options and 
restricted stock awarded to other named executive officers were determined in 
a similar fashion.

     In January 1996 an award of restricted stock was made to the CEO and 
other named executive officers.  The grant, which vests over a five-year 
employment period, was based on the need to further motivate managers to 
influence shareholder value, and the need to retain management for the new 
Company's operations.

POLICY REGARDING DEDUCTIBILITY OF COMPENSATION

     Section 162(m) of the Internal Revenue Code limits the federal income 
tax deductibility of compensation paid to the Company's CEO and to each of 
the other four most highly compensated executive officers.  The Company 
generally may deduct compensation paid to such an officer only to the extent 
the compensation does not exceed $1 million during any fiscal year or is 
"performance based" as defined in Section 162(m).  The Committee considers 
the net cost to Crown Vantage in making compensation decisions.  While the 
Committee does not expect the Company's current compensation program will 
result in compensation of $1 million or more to any executive officer, the 
annual incentive plans and the stock option plan have been designed to permit 
compensation paid thereunder to qualify as performance-based compensation for 
purposes of the Internal Revenue Code.

COMPENSATION COMMITTEE MEMBERS

     George B. James, CHAIR
     William V. Daniel
     Joseph T. Piemont
     William D. Walsh
     Donna L. Weaver

                                     13
<PAGE>

PERFORMANCE GRAPH

     The following graph compares the cumulative total shareholder return on 
the Company's Common Stock with the S&P 500 Composite Stock Price Index and 
the S&P Paper and Forest Products Composite Index, for the period from August 
28, 1995 (the date on which the Common Stock first traded) through year-end, 
assuming an initial investment of $100 and the reinvestment of all dividends.


                                [GRAPH]


<TABLE>
<CAPTION>

                        1991        1992       1993       1994     1995(1)     1996
                       -------    -------    -------    -------    -------    -------
<S>                   <C>        <C>        <C>        <C>        <C>        <C>
Crown Vantage          $100.00    $100.00    $100.00    $100.00    $ 52.78     $31.48
S & P 500              $100.00    $100.00    $100.00    $100.00    $110.77    $136.21
S & P Paper & Forest   $100.00    $100.00    $100.00    $100.00    $ 88.77     $98.19
Products Group

</TABLE>

- - --------------
(1) For the four months ended December 31, 1995.


                                   CERTAIN RELATIONSHIPS
                                  AND RELATED TRANSACTIONS

SPIN-OFF OF COMPANY BY JAMES RIVER

     In connection with a restructuring, James River in August, 1995 
implemented the Spin-Off of certain of its assets.  To provide financing for 
the Spin-Off, the Company's principal operating subsidiary, Crown Paper Co. 
("Crown Paper") issued $250,000,000 aggregate principal amount of 11% Senior 
Subordinated Notes due 2005 and incurred $295 million (including $42 million 
under letters of credit) of initial borrowings under a $350 million Bank 
Credit Facility.  The proceeds of these financings were (i) paid to James 
River as a return of its capital investment in the Company; and (ii) used to 
pay certain transaction expenses associated with the financings and the 
Distribution.  In connection with the Spin-Off, Crown Vantage also issued to 
James River three 11.45% Senior Pay-in-Kind Notes due 2007 in aggregate 
principal amount of $100,000,000.

                                  14

<PAGE>

     Since the Spin-Off, the Company has operated independently of James 
River.  However, in order to govern certain on-going relationships between 
the Company and James River and to provide mechanisms for an orderly 
transition, the Company and James River prior to the Spin-Off entered into a 
Contribution Agreement, which provides for, among other things, the principal 
corporate transactions that were required to effect the transfer of the James 
River assets to the Company and the Distribution, and certain related 
agreements and transition agreements. The related and transition agreements 
generally provide for the allocation of assets, resources, employees, benefit 
plans, taxes, liabilities and certain administrative and other services, and 
for the purchase and sale of products between the Company and James River.  
Generally, these agreements reduce or eliminate over time.  In 1996, under 
all such agreements, the Company made payments to James River totaling 
approximately $45 million, and James River made payments to the Company 
totaling approximately $68 million.  As discussed under "Election of 
Directors," Messrs. Leopold and Showalter, both of whom are currently 
Directors and are nominated to continue as Directors of the Company, were 
executive officers of James River before the Spin-Off.  Mr. Leopold 
terminated his employment with James River in connection with the Spin-Off, 
and Mr. Showalter retired from James River effective December 31, 1995.

                                 SECTION 16(a)
                   BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934 and SEC regulations 
thereunder require the Company's Directors, certain officers and holders of 
more than 10% of the Common Stock to file reports of ownership on Form 3 and 
changes in ownership on Forms 4 or 5 with the SEC.  The Company undertakes to 
file such forms for its Directors and officers pursuant to powers of attorney 
given to certain attorneys-in-fact.  Such Directors, officers and 
shareholders are also required by SEC rules to furnish the Company with 
copies of all Section 16(a) reports they file.  Based solely on its review of 
copies of such reports received or written representations from such 
officers, Directors and shareholders, the Company believes that, during the 
fiscal year ended December 29, 1996, all Section 16(a) filing requirements 
applicable to such Directors, officers and shareholders were met, except that 
an amendment was filed on behalf of each of Director Daniel and Director 
Watkinson correcting information reported by each of them in a previously 
filed Form 4.

                           INDEPENDENT ACCOUNTANTS

     Ernst & Young LLP is the accounting firm selected by the Board of 
Directors to examine and report on the Company's financial statements for the 
1996 fiscal year.  It is expected that representatives of the firm will be 
present at the meeting to make any statements they desire to make and to 
answer questions directed to them.

     In June 1996, the Audit Committee recommended, and the Board of 
Directors selected Ernst & Young as independent accountants for the Company 
replacing Coopers & Lybrand LLP.  The Company has had no disagreements with 
Coopers & Lybrand during the 1994 or 1995 fiscal years or the subsequent 
interim period to June 1996 on any matter of accounting principle or 
practices, financial statement disclosure, or auditing scope or procedure, 
which if not resolved to the satisfaction of Coopers & Lybrand, would have 
caused Coopers & Lybrand to make reference to the subject matter of the 
disagreement in connection with its report.  The reports of Coopers & Lybrand 
on the Company's financial statements for the 1994 and 1995 fiscal years did 
not contain an adverse opinion or a disclaimer of opinion and were not 
qualified or modified as to uncertainty, audit scope or accounting principle.

                  OTHER MATTERS THAT MAY COME BEFORE THE MEETING

     The Company has no present knowledge of any other matters to be 
presented at the Annual Meeting of Shareholders.  If any other matters should 
properly come before the meeting, and any adjournment thereof, it is the 
intention of the persons named in the accompanying proxy to vote such proxy 
with respect to any such other matter in accordance with their best judgment.

                                     15
<PAGE>

                  SHAREHOLDER PROPOSALS FOR 1998 ANNUAL MEETING

     Any shareholder desiring to make a proposal to be acted upon at the 1998 
annual meeting of shareholders must present such proposal to the Secretary of 
the Company, whose address is 300 Lakeside Drive, Oakland, California 94612, 
not later than December 2, 1997, in order for the proposal to be considered 
for inclusion in the Company's Proxy Statement.  Any such proposal must meet 
the applicable requirements of the Securities Exchange Act of 1934 and the 
rules and regulations thereunder.

     The Company's Bylaws prescribe the procedure that a shareholder must 
follow to bring any business before an annual meeting of shareholders: The 
shareholder must be a shareholder of record entitled to vote on the matter 
and must give notice to the Secretary as specified in the Bylaws between 
January 2 and February 1 of the year in which the annual meeting is to occur, 
unless the date of such meeting has been moved more than 30 days from the 
meeting date specified in the Bylaws (the second or third Thursday in April), 
in which case the required notice should be given not less than 60 days 
before such meeting date, except that if the shareholder wants a proposal to 
be considered for inclusion in the Company's Proxy Statement, such proposal 
must be presented not later than December 2, 1997, as explained above.  Each 
such shareholder's notice shall set forth as to each such matter (i) the name 
and address, as they appear on the Company's stock transfer books, of the 
shareholder proposing such business, (ii) the class and number of shares of 
stock of the Corporation beneficially owned by such shareholder, (iii) a 
representation that such shareholder is a shareholder of record and intends 
to appear in person or by proxy at such meeting to bring before the meeting 
the business specified in the notice, (iv) a brief description of the 
business desired to be brought before the meeting, including the complete 
text of any resolutions to be presented at the meeting and the reasons for 
wanting to conduct such business, (v) any material interest that the 
shareholder has in such business, and (vi) if applicable, certain other 
information concerning any director candidate to be nominated by the 
shareholder.  Any shareholder may obtain a copy of the Company's Bylaws, 
without charge, upon written request to the Secretary at the Company's 
headquarters.

                              ANNUAL REPORT

     A copy of the Annual Report of the Company for the fiscal year ended 
December 29, 1996, is being mailed to you with this Notice and Proxy 
Statement.  No part of the Annual Report shall be regarded as proxy 
soliciting material.

     A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-K FOR THE FISCAL YEAR 
ENDED DECEMBER 29, 1996, AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION 
MAY BE OBTAINED BY ANY SHAREHOLDER AFTER APRIL 1, 1997, FREE OF CHARGE, UPON 
WRITTEN REQUEST TO CROWN VANTAGE INC., ATTENTION:  INVESTOR RELATIONS, 300 
LAKESIDE DRIVE, OAKLAND, CALIFORNIA 94612, OR BY CALLING (510) 874-3400.


                                       By Order of the Board of Directors



                                       Christopher M. McLain
                                       SECRETARY

                                     16
<PAGE>

                           CROWN VANTAGE INC.

                                               THIS PROXY IS SOLICITED ON BEHALF
                                               OF THE BOARD OF DIRECTORS

                           PROXY   The undersigned hereby appoints 
                                   James S. Watkinson and Donna L. Weaver as 
                                   Proxies, each with the power to appoint 
                                   his or her substitute, and hereby 
                                   authorizes them or either of them to 
                                   represent and to vote, as designated 
                                   below, all the shares of common stock of 
                                   Crown Vantage Inc. held of record by the 
                                   undersigned on March 4, 1997 at the annual 
                                   meeting of shareholders to be held on May 
                                   6, 1997 or any adjournment thereof.

1.  Election of Directors

                    [   ] FOR ALL NOMINEES LISTED BELOW [   ] WITHHOLD AUTHORITY
                                                              TO VOTE FOR ALL 
                                                              NOMINEES LISTED 
                                                              BELOW

     W. Daniel, G. James, E. Leopold, J. Piemont, E. Showalter, 
     W. Walsh, J. Watkinson, D. Weaver

(INSTRUCTION:  To withhold authority to vote for any individual nominee write 
that nominee's name on the space provided below.)

- - -------------------------------------------------------------------------------


2.  IN THEIR DISCRETION, THE PROXIES ARE AUTHORIZED TO VOTE UPON SUCH OTHER 
BUSINESS AS MAY PROPERLY COME BEFORE THE MEETING.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN 
BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE 
VOTED FOR PROPOSAL 1.

PLEASE PRINT EXACT NAME(S) IN WHICH SHARES ARE REGISTERED, AND SIGN EXACTLY 
AS YOUR NAME APPEARS.  WHEN SHARES ARE HELD BY JOINT TENANTS, BOTH SHOULD 
SIGN.  WHEN SIGNING AS ATTORNEY, EXECUTOR, ADMINISTRATOR, TRUSTEE OR 
GUARDIAN, PLEASE GIVE FULL TITLE AS SUCH.  IF A CORPORATION, PLEASE SIGN IN 
FULL CORPORATE NAME BY PRESIDENT OR OTHER AUTHORIZED OFFICER.  IF A 
PARTNERSHIP, PLEASE SIGN IN PARTNERSHIP NAME BY AN AUTHORIZED PERSON.



                                   Dated:                           , 1997
                                         --------------------------



                                   --------------------------------------------
                                   Print Name


                                   --------------------------------------------
                                   Signature


                                   --------------------------------------------
                                   Signature if held jointly

PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING THE ENCLOSED 
ENVELOPE. PLEASE SUBMIT A COMPLETED CARD EVEN IF YOU INTEND TO ATTEND THE 
MEETING.





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