PEPSI COLA PUERTO RICO BOTTLING CO
DEF 14A, 1997-12-31
BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 14A


           Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No. __)

Filed by the registrant |X|
Filed by a party other than the registrant |_|
Check the appropriate box:
|_| Preliminary proxy statement            |_| Confidential, For Use of the
                                               Commission Only (as permitted
                                               by Rule 14a-6(e)(2))
|X| Definitive proxy statement
|_| Definitive additional materials
|_| Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12

                     Pepsi-Cola Puerto Rico Bottling Company
                (Name of Registrant as Specified in Its Charter)


    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of filing fee (Check the appropriate box):

     |X|  No fee required.

     |_|  Fee  computed on table below per Exchange  Act Rules  14a-6(i)(l)  and
          0-11.

     (1)  Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------

     (2)  Aggregate number of securities to which transactions applies:

- --------------------------------------------------------------------------------

     (3)  Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):

- --------------------------------------------------------------------------------

     (4)  Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------

     (5)  Total fee paid:

- --------------------------------------------------------------------------------

     |_|  Fee paid previously with preliminary materials:

- --------------------------------------------------------------------------------

     |_| Check box if any part of the fee is offset as provided by Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

     (1)  Amount previously paid:

- --------------------------------------------------------------------------------

     (2)  Form, Schedule or Registration Statement no.:

- --------------------------------------------------------------------------------

     (3)  Filing party:

- --------------------------------------------------------------------------------

     (4)  Date filed:

- --------------------------------------------------------------------------------

<PAGE>



                     PEPSI-COLA PUERTO RICO BOTTLING COMPANY
                              Carretera 865 Km. 0.4
                              Bo. Candelaria Arenas
                              Toa Baja, Puerto Rico

                                   ----------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                February 2, 1998

                                   ----------

                             TO THE SHAREHOLDERS OF
                     PEPSI-COLA PUERTO RICO BOTTLING COMPANY


     NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders (the "Annual
Meeting") of Pepsi-Cola  Puerto Rico Bottling  Company (the  "Company")  will be
held at the Bankers  Club of Puerto  Rico,  Hato Rey  Clubhouse,  Banco  Popular
Center Building,  Hato Rey, Puerto Rico on Monday, February 2, 1998 at 2:00 P.M.
for the following purposes:

     1.   To elect seven (7)  directors to  constitute  the Board of  Directors,
          each to serve until the next annual meeting of  shareholders  or until
          their successors have been duly elected and shall have qualified;


     2.   To ratify the  appointment  of KPMG Peat Marwick LLP as the  Company's
          independent  public  accountants for the fiscal year ending  September
          30, 1998; and


     3.   To  consider  and act upon such other  business as may  properly  come
          before the Annual Meeting.


     The close of  business  on  December  29, 1997 has been fixed as the record
date for the determination of all shareholders entitled to receive notice of the
Annual Meeting and to vote at such meeting for any adjournment thereof.

     PLEASE SIGN,  DATE AND RETURN THE ENCLOSED  PROXY  PROMPTLY IN THE ENCLOSED
ADDRESSED ENVELOPE, EVEN IF YOU PLAN TO ATTEND THE ANNUAL MEETING. IF YOU ATTEND
THE ANNUAL MEETING AND VOTE IN PERSON, THE PROXY WILL NOT BE USED.

By Order of the Board of Directors,



LAWRENCE ODELL
Secretary
Dated:  December 31, 1997
Toa Baja, Puerto Rico

                                                                               1

<PAGE>

                     PEPSI-COLA PUERTO RICO BOTTLING COMPANY
                              Carretera 865 Km. 0.4
                              Bo. Candelaria Arenas
                              Toa Baja, Puerto Rico

                                   ----------

                         ANNUAL MEETING OF SHAREHOLDERS
                                  To be held on
                                February 2, 1998

                                   ----------

                                 PROXY STATEMENT


     This Proxy Statement is being mailed to  shareholders of PEPSI-COLA  PUERTO
RICO  BOTTLING  COMPANY  (the  "Company")  on or  about  December  31,  1997  in
connection  with the  solicitation  by the Board of  Directors of the Company of
proxies  for use at the  Annual  Meeting of  Shareholders  of the  Company  (the
"Annual  Meeting")  to be held at the  Bankers  Club of  Puerto  Rico,  Hato Rey
Clubhouse,  Banco  Popular  Center  Building,  Hato Rey,  Puerto Rico on Monday,
February  2,  1998 at 2:00 P.M.  The  Annual  Meeting  has been  called  for the
following purposes:  (1) to elect seven (7) directors to constitute the Board of
Directors,  each to serve until the next annual meeting of shareholders or until
their successors have been duly elected and shall have qualified;  (2) to ratify
the  appointment  of KPMG Peat Marwick LLP as the Company's  independent  public
accountants  for the fiscal year ending  September 30, 1998; and (3) to consider
and act upon such other business as may properly come before the Annual Meeting.


                            PROXIES AND VOTING RIGHTS

     The voting  securities  of the  Company  outstanding  on  December  1, 1997
consisted of 5,000,000  shares of class A common stock, par value $.01 per share
(the "Class A Shares"),  entitling  the holders  thereof to six votes per share,
and  16,500,000  shares of class B common  stock,  par value $.01 per share (the
"Class B Shares" and  together  with the Class A Shares,  the  "Common  Stock"),
entitling the holders thereof to one vote per share. Only shareholders of record
at the close of business on December 29, 1997 (the  "Record  Date") are entitled
to  notice of and to vote at the  Annual  Meeting.  There was no other  class of
voting  securities of the Company  outstanding on the Record Date. A majority of
the shares  entitled to vote must be present in person or by proxy to constitute
a quorum at the meeting of the shareholders.

     The  enclosed  proxy is being  solicited  by the Board of  Directors of the
Company in order to provide every shareholder with an opportunity to vote on all
matters  that  properly  come  before  the  Annual  Meeting,  whether or not the
shareholder  attends  in  person.  The  Company  is  bearing  the  cost  of  the
solicitation of the enclosed proxy. Shares cannot be voted at the Annual Meeting
unless  the owner of  record is  present  to vote or is  represented  by a proxy
executed in writing by the shareholder or his duly authorized  attorney-in-fact.
When the  enclosed  proxy is properly  signed,  dated and  returned,  the shares
represented  by such  proxy  will be voted by the  persons  named as  proxies in
accordance with the shareholder's  directions.  Except as otherwise specified in
the proxy,  shares will be voted for the  election of the  nominees for director
named herein,  for the  ratification of the appointment of KPMG Peat Marwick LLP
as independent  accountants for the year ending  September 30, 1998, and for any
other  matter  that may  properly  be  brought  before  the  Annual  Meeting  in
accordance with the judgement of the person voting the proxy. Any person who has
signed and returned a proxy may revoke it at any time before it is exercised by

                                                                               2

<PAGE>

submitting a subsequently  executed proxy, by giving notice of revocation to the
Secretary of the Company or by voting in person at the Annual Meeting.

     Holders  of Class A Shares  and Class B Shares  generally  vote as a single
class on all matters  submitted to a vote of shareholders at the Annual Meeting,
including the election of directors,  except for matters  where  applicable  law
requires  the approval of one or both classes of Common Stock voting as separate
classes.  The Class A Shares entitle  holders thereof to six votes per share and
the Class B Shares  entitle  the  holders  thereof  to one vote per share on all
matters  submitted  to a vote of  shareholders.  If a  quorum  is  present,  the
affirmative vote of the majority of the votes of the shares present in person or
represented  by proxy at the meeting and entitled to vote on the subject  matter
shall be the act of the shareholders,  in all matters other than the election of
directors.  Directors  are  elected  by a  plurality  of the votes of the shares
present in person or  represented  by proxy at the meeting and entitled to vote.
After a quorum has been established at a shareholders'  meeting, a withdrawal of
shareholders  that  reduces the number of  shareholders  entitled to vote at the
meeting  below the number  required for a quorum does not affect the validity of
an  adjournment  of the meeting or any action taken at the meeting  prior to the
shareholder's withdrawal.  Shares that are not present at the meeting, either in
person  or by  proxy,  cannot  count  towards a  quorum.  Also,  shares  are not
considered present for quorum purposes if a shareholder attends the meeting only
to protest the legality of the meeting.  Treasury shares, shares of stock of the
Company owned by another corporation,  the majority of the voting stock of which
is owned or controlled  by the Company,  and shares of stock of the Company that
it holds in a fiduciary  capacity shall not be voted directly or indirectly,  at
any  meeting,  and shall  not be  counted  in  determining  the total  number of
outstanding shares at any time. Abstentions and broker non-votes are not counted
in  determining  the  number of votes of the  shares  voted for or  against  any
nominee for director or any other voting matter.  They are, however,  counted in
determining  the  presence  of a quorum.  Under the rules of the New York  Stock
Exchange,  Inc.  ("NYSE"),  brokers who hold shares in street name for customers
have the authority to vote on certain items when they:  have  transmitted  proxy
soliciting  material to the  beneficial  owner of the shares;  have not received
instructions  from beneficial  owners;  and the broker giving or authorizing the
proxy has no  knowledge  of any  contest as to action to be taken at the meeting
and the action to be taken at the meeting has been  disclosed  adequately to the
shareholders and does not include authorization for a merger, consolidation,  or
any matter which may substantially affect the rights and powers of the shares.


                               SECURITY OWNERSHIP

     The Company's Common Stock is currently  divided into Class A Shares,  each
of which is entitled to six votes per share,  and Class B Shares,  each of which
is entitled to one vote per share.


CLASS A SHARES

     In September,  1996 in connection  with his continued  service as President
and Chief  Executive  Officer,  Mr.  Rafael Nin requested and was granted by the
members of the Charles H. Beach Voting  Trust and the Michael J. Gerrits  Voting
Trust (together, the "Essential Shareholders") and certain other shareholders, a
ten-year  voting trust (the "Nin Voting  Trust") which entitles him to vote, but
not own,  5,000,000  Class A Shares  representing a controlling  interest in the
Company.  Under the Company's franchise agreements (the "Franchise  Agreements")
relating to its  Pepsi-Cola and other  Pepsi-Cola  International  products,  the
Franchise Agreements may be terminated by PepsiCo, Inc. ("PepsiCo"),  if without
PepsiCo's consent the Essential  Shareholders do not maintain  effective control
of the  Company.  In  connection  with the  execution  of the Nin Voting  Trust,
PepsiCo  consented  to the change of  effective  control of the Company from the
Essential Shareholders to Mr. Nin, acting as voting trustee (the "Trustee"). The
initial term of the Nin Voting Trust is five years and is automatically  renewed
for an additional five-year period unless either PepsiCo or the Trustee notifies
the  other  party of  non-renewal  at least six  months  prior to the end of the
initial five-year term, provided that PepsiCo may not unreasonably  withhold its
consent  to the  additional  five-year  term.  Under the terms of the Nin Voting
Trust,  Mr. Nin is entitled to resign as Trustee at any time,  which will result
in the  termination  of the  Nin  Voting  Trust.  If the  Nin  Voting  Trust  is
terminated  because of the resignation or death of the Trustee,  PepsiCo has the
right for a period of ninety days after such  resignation  or death to appoint a
new Trustee to replace Mr. Nin for the  remaining  term of the Nin Voting Trust,
subject to

                                                                               3

<PAGE>

the approval of the beneficial owners of a majority of the Class A Shares.  Upon
the termination of the Nin Voting Trust at the expiration of its term, the Class
A  Shares  held in the  Nin  Voting  Trust  will be  returned  to the  Essential
Shareholders and the other beneficial owners of the Class A Shares and the terms
of the Franchise Agreements applicable to the Essential  Shareholders will again
become effective.  Additionally, in connection with the Nin Voting Trust, Rafael
Nin, the Company and the  shareholders  of the Company's  Class A Shares entered
into a stock option agreement (the "Stock Option Agreement"),  pursuant to which
those  shareholders  granted  Rafael Nin a two-year option to purchase  all or a
portion of the Company's  5,000,000 Class A Shares, par value $0.01 per share of
the Company,  at a price of $1.00 per share,  subject to adjustment from time to
time. Mr. Nin may not exercise the option, but is only permitted to transfer the
option in whole or with respect to some shares to third parties  (including  the
Company) for the benefit of the Company.

     The following table sets forth information  regarding  beneficial ownership
of the Class A Shares  outstanding  as of  December  1, 1997 by (i) each  person
known by the Company to be the  beneficial  owner of more than 5% of the Class A
Shares, (ii) each director and nominee for election as a director, (iii) each of
the  executive  officers  named in the summary  compensation  table and (iv) all
directors and  executive  officers of the Company as a group.  Information  with
respect to  beneficial  ownership  of  Company's  Common Stock is based upon the
Company's  Common  Stock  records  and  data  supplied  to  the  Company  by its
shareholders.

<TABLE>
<CAPTION>
                                                                               Percentage
                                                                Number of          of
                                                                 Class A         Class A
                                                                 Shares          Shares
                                                              Beneficially    Beneficially
Directors, Executive Officers and 5% Shareholders*                Owned         Owned(1)
- --------------------------------------------------            ------------    ------------
<S>                                                             <C>               <C> 
Rafael Nin, as Trustee(2)...................................    5,000,000         100%
Charles H. and Patricia Beach(3)............................    2,218,368         44.4
Michael J. Gerrits Investment Ltd.(4).......................      417,488          8.3
Anton Schedlbauer(5)........................................      377,443          7.5
Patrick T. Gerrits Investment Ltd.(4).......................      341,146          6.8
John W. Beck(6).............................................      339,698          6.8
Dorothy D'Angelo(7).........................................      251,628          5.0
Charles R. Krauser(7).......................................      209,355          4.2
All Directors and Executive Officers as a Group.............    5,000,000         100%
</TABLE>

- ----------

*    The address of the directors,  executive  officers and 5%  shareholders  is
     Pepsi-Cola  Puerto  Rico  Bottling  Company,   Carretera  865Km.  0.4,  Bo.
     Candelaria Arenas, Toa Baja, Puerto Rico 00949, except for Charles H. Beach
     and Patricia Beach, whose address is 700 South Federal Highway,  Suite 100,
     Boca Raton, FL 33432, and Michael J. Gerrits and Patrick T. Gerrits,  whose
     address is Gerrits  Construction,  Inc.,  3465 N. W. 2nd Avenue,  Miami, FL
     33127.

(1)  Based on 5,000,000 total outstanding Class A Shares on December 1, 1997.

(2)  Rafael Nin is deemed to be the beneficial owner of 5,000,000 Class A Shares
     which are held in the Nin Voting  Trust  because he holds sole voting power
     with  respect  to such  shares  and,  pursuant  to the  two-year  option to
     purchase  all of such  Class A  Shares  for the  exclusive  benefit  of the
     Company,  currently  holds  sole  dispositive  power  with  respect to such
     shares.  However,  Mr. Nin may not exercise the option and has no pecuniary
     interest in such shares. In addition to direct ownership of 156,579 Class B
     Shares,  Mr. Nin  beneficially  owns  1,516,667  Class B Shares and 190,000
     Class B  Shares  that may be  acquired  upon the  exercise  of a  currently
     exercisable  option granted under the Stock Option  Agreement dated October
     15, 1996 between the Company and Mr. Nin, and the Company's Qualified Stock
     Option Plan,  respectively.  As a result of his right to vote the 5,000,000
     Class A Shares  held in the Nin  Voting  Trust,  his  direct  ownership  of
     156,579  Class B Shares,  and assuming  that Mr. Nin  exercised the options
     granted  under the Stock Option  Agreement and  Company's  Qualified  Stock
     Option  Plan,  Rafael  Nin  has  the  right  to vote  29.57%  of the  total
     outstanding  capital stock of the Company and the right to exercise  66.09%
     of the total voting rights outstanding.

(3)  Charles  and  Patricia  Beach  are  deemed to be the  beneficial  owners of
     2,218,368 Class A Shares,  which are held in the Nin Voting Trust,  because
     they are  entitled to receive  dividends  and other  distributions  on such
     Class A Shares while they are in the Nin Voting Trust,  and are entitled to
     receive a return of such  Class A Shares  upon the  termination  of the Nin
     Voting Trust.  An Additional  25,578 Class A Shares owned by members of Mr.
     Beach's  immediate  family are also held in the Nin Voting  Trust,  and Mr.
     Beach may be deemed to be the

                                                                               4

<PAGE>

     beneficial  owner (as that term is defined in Rule 13d-3 ("Rule  13d-3") of
     the Securities  Exchange Act of 1934, as amended (the  "Exchange  Act")) of
     the Class A Shares owned by the members of his family.  Mr. Beach disclaims
     such  beneficial  ownership  with  respect to such Class A Shares  owned by
     members of his immediate family.

(4)  Michael J. Gerrits,  through Michael J. Gerrits  Investment Ltd., is deemed
     to be the beneficial owner of 417,488 Class A Shares, which are held in the
     Nin Voting Trust, because Michael J. Gerrits Investment Ltd. is entitled to
     receive dividends and other distributions on such Class A Shares while they
     are in the Nin Voting  Trust,  and is  entitled to receive a return of such
     Class A Shares upon the  termination of the Nin Voting Trust. An additional
     341,146  Class A Shares  owned by Patrick T.  Gerrits  Investment  Ltd. and
     336,675  Class A Shares owned by other members of Mr.  Gerrits's  immediate
     family and his affiliates,  who are Mr. Gerrits's former business  partners
     or employees and their respective families, are also held in the Nin Voting
     Trust,  and Mr. Gerrits may be deemed to be the  beneficial  owner (as that
     term is defined in Rule  13d-3) of the Class A Shares  owned by the members
     of his  family  and  affiliates.  Mr.  Gerrits  disclaims  such  beneficial
     ownership  with  respect  to such  Class A Shares  owned by  members of his
     immediate family and affiliates.

(5)  Anton  Schedlbauer  is a  director  of the  Company  who will not stand for
     re-election  as a director  of the  Company at the Annual  Meeting.  Lumiye
     International S.A., a company controlled by Mr.  Schedlbauer,  is deemed to
     beneficially  own  264,210  Class A Shares,  or 5.3% of Class A Shares  and
     Girasol  Enterprises,  a company controlled by Mr.  Schedlbauer's  wife, is
     deemed to beneficially  own 113,233 Class A Shares,  or 2.2% of the Class A
     Shares.  All of these  Class A Shares are held in the Nin Voting  Trust and
     are deemed beneficially owned because of the right to receive dividends and
     other distributions on such Class A Shares while they are in the Nin Voting
     Trust and a return of such Class A Shares upon termination of the Trust.

(6)  John W. Beck is a director of the Company.  All of these Class A Shares are
     held in the Nin Voting Trust and are deemed  beneficially owned by Mr. Beck
     because of Mr. Beck's right to receive dividends and other distributions on
     such Class A Shares  while they are in the Nin Voting Trust and a return of
     such Class A Shares upon termination of the Nin Voting Trust.

(7)  Charles R.  Krauser  is a director  of the  Company.  All of these  Class A
     Shares are held in the Nin Voting Trust and are deemed  beneficially  owned
     by Mr.  Krauser  because  of the  right  to  receive  dividends  and  other
     distributions on such Class A Shares while they are in the Nin Voting Trust
     and a return of such  Class A Shares  upon  termination  of the Nin  Voting
     Trust.  Additionally,  Mr. Krauser may be deemed to be the beneficial owner
     (as the  term is  defined  under  Rule  13d-3)  of  545,528  Class A Shares
     beneficially  owned by his  affiliates,  including  251,628  Class A Shares
     beneficially  owned  by  Dorothy  D'Angelo.   Mr.  Krauser  disclaims  such
     beneficial  ownership  with  respect  to such  Class A Shares  owned by his
     affiliates,  who are Mr. Krauser's  business  partners and their respective
     family members. See "Voting Trust Agreements."


CLASS B SHARES

     The following table sets forth information  regarding  beneficial ownership
of the Class B Shares  outstanding  as of  December  1, 1997 by (i) each  person
known by the Company to be the  beneficial  owner of more than 5% of the Class B
Shares, (ii) each director and nominee for election as a director, (iii) each of
the  executive  officers  named in the summary  compensation  table and (iv) all
directors and  executive  officers of the Company as a group.  Unless  otherwise
indicated  herein,  each  shareholder has sole voting power and sole dispositive
power  with  respect  to the  indicated  shares.  Information  with  respect  to
beneficial  ownership is based upon the Company's  Common Stock records and data
supplied to the Company by its shareholders.

<TABLE>
<CAPTION>
                                                                              Percentage
                                                                Number of         of
                                                                 Class B        Class B
                                                                 Shares         Shares
                                                              Beneficially   Beneficially
Directors, Executive Officers and 5% Shareholders**               Owned        Owned(1)
- ---------------------------------------------------           ------------   ------------
<S>                                                             <C>              <C>  
Charles H. and Patricia Beach(2).........................       2,721,197        16.5%
Claims Administrator -- Pepsi Puerto Rico Security
 Litigation(3)...........................................       2,000,000        12.1
Shapiro Capital Management(4)............................       2,368,425        14.3
Michael J. Gerrits(5)....................................       1,385,036         8.4
Pioneering Management Corporation(6).....................         829,000         5.0
Anton Schedlbauer(7).....................................         504,779         3.1
John W. Beck(8)..........................................         454,301         2.8
Charles R. Krauser(9)....................................         217,520         1.3
Rafael Nin(10)...........................................         156,579         0.1
David L. Virginia(11)....................................          18,000           *
Richard Reiss(12)........................................           1,547           *
</TABLE>

                                                                               5

<PAGE>

<TABLE>
<S>                                                             <C>              <C>  
C. Leon Timothy(13)......................................           1,000            *
Basil Vasiliou (14)......................................          67,920            *
All Directors, Nominee for director and Executive
Officers as a Group......................................       1,421,646          8.6
</TABLE>

- ----------

*     Less than 1%

**   The address of the directors,  executive  officers and 5%  shareholders  is
     Pepsi-Cola  Puerto  Rico  Bottling  Company,   Carretera  865Km.  0.4,  Bo.
     Candelaria Arenas, Toa Baja, Puerto Rico 00949, except for Charles H. Beach
     and Patricia Beach, whose address is 700 South Federal Highway,  Suite 100,
     Boca  Raton,  FL  33432,  Michael  J.  Gerrits  whose  address  is  Gerrits
     Construction, Inc., 3465 N. W. 2nd Avenue, Miami, FL 33127, Shapiro Capital
     Management whose address is 3060 Peachtree Road NW, Suite 1555, Atlanta, GA
     30305 and  Pioneering  Management  Corporation  whose  address  is 60 State
     Street, Boston, MA 02109.

(1)  Based on 16,500,000 total outstanding Class B Shares on December 1, 1997.

(2)  Charles and Patricia Beach own 2,721,197  Class B Shares,  each of which is
     entitled  to one vote.  Pursuant  to the  Charles  H.  Beach  Voting  Trust
     described  below, Mr. Beach has sole voting power with respect to 2,767,619
     Class B Shares which include  46,422 Class B Shares owned by members of his
     immediate family.  Thus, Mr. Beach may be deemed to be the beneficial owner
     (as that term is defined in Rule 13d-3) of such shares  owned by members of
     his immediate  family.  Mr. Beach disclaims such beneficial  ownership with
     respect to such Class B Shares  owned by members of his  immediate  family.
     See "Voting Trust  Agreements."  Each member of the Charles H. Beach Voting
     Trust has sole dispositive power with respect to his or her Class B Shares,
     subject  to  certain   restrictions  on  transfer   described   below.  See
     "Shareholders Agreement."

(3)  In September 1997, 2,500,000 Class B Shares were used by the Company to pay
     a portion of the settlement  payment made in connection with the settlement
     of certain class action  securities law suits in which the Company and some
     of its  directors  were  defendants.  These  2,500,000  Class B Shares were
     acquired  by the  Company  from a  number  of the  Company's  shareholders,
     including the original  organizers  of the Company in  connection  with the
     settlement of the  litigation.  Pursuant to the settlement  terms,  500,000
     Class  B  Shares  were  delivered  to  lawyers  for the  plaintiffs  in the
     litigation   and   2,000,000   Class  B  Shares  were   delivered   to  the
     court-appointed claims administrator for the settlement.

(4)  The information  shown is derived from  information set forth in the latest
     statement  filed by Shapiro  Capital  Management  with the  Securities  and
     Exchange  Commission  (the "SEC") with respect to its  ownership of Class B
     Shares and information  supplied by Shapiro Capital Management with respect
     to Class B Shares acquired after its latest filing with the SEC.

(5)  Michael J. Gerrits is the trustee of the Michael J. Gerrits  Voting  Trust.
     The members of the Michael J. Gerrits  Voting Trust include Mr. Gerrits and
     members of his  family and his  affiliates,  who are Mr.  Gerrits's  former
     business partners or employees and their respective families.  Mr. Gerrits,
     pursuant to the Michael J. Gerrits Voting Trust, has the sole power to vote
     1,385,036  Class B Shares  which  include  514,418  Class B Shares that Mr.
     Gerrits owns through Michael J. Gerrits Investment Ltd.

(6)  The information  shown is derived from  information set forth in the latest
     statement  filed by  Pioneering  Management  Corporation  with the SEC with
     respect to its ownership of Class B Shares.

(7)  Anton  Schedlbauer  is a  director  of the  Company  who will not stand for
     re-election  as a director  of the  Company at the Annual  Meeting.  Lumiye
     International S.A., a company controlled by Mr.  Schedlbauer,  owns 353,345
     Class B Shares,  or 2.1% of the Class B Shares and Girasol  Enterprises,  a
     company controlled by Mr.  Schedlbauer's wife, owns 151,434 Class B Shares,
     or 0.9% of the Class B Shares.

(8)  John W. Beck is a director  of the  Company  and  Chairman  of the Board of
     Directors of the Company.

(9)  Charles R.  Krauser  is a director  of the  Company.  All of these  Class B
     Shares are held by  Krauser  Family  Investment  Ltd.  Charles  R.  Krauser
     through  Krauser  Family  Investment  Ltd.  owns  217,520  Class B  Shares.
     Pursuant  to the Charles R.  Krauser  Voting  Trust  described  below,  Mr.
     Krauser has sole voting  power with  respect to  1,009,559  Class B Shares,
     which include 792,039 Class B Shares, owned by his affiliates,  who are Mr.
     Krauser's business partners and their respective family members.  Thus, Mr.
     Krauser  may be deemed to be the  beneficial  owner (as the term is defined
     under Rule 13d-3) of such shares.  Mr. Krauser  disclaims  such  beneficial
     ownership with respect to such Class B Shares owned by his affiliates.  See
     "Voting  Trust  Agreements."  Each  member  of the  Voting  Trust  has sole
     dispositive  power with  respect to his or her  shares,  subject to certain
     restrictions on transfer described below. See "--Shareholders Agreement."

(10) Rafael Nin is a director of the Company and President  and Chief  Executive
     Officer of the Company.  In addition to direct ownership of 156,579 Class B
     Shares,  Mr. Nin  beneficially  owns  1,516,667  Class B Shares and 190,000
     Class B  Shares  that may be  acquired  upon the  exercise  of a  currently
     exercisable  option granted under the Stock Option  Agreement dated October
     15, 1996 between the Company and Mr. Nin, and the Company's Qualified Stock
     Option Plan, respectively.

(11) David L. Virginia is Vice President-Chief Financial Officer of the Company.

                                                                               6

<PAGE>

(12) Richard Reiss is a director of the Company.

(13) C. Leon Timothy is a director of the Company.

(14) Basil Vasiliou is a nominee for director of the Company.  Mr. Vasiliou owns
     43,500  Class B Shares  through two  Investment  Retirement  Accounts.  Mr.
     Vasiliou's wife, Jane T. Vasiliou, owns 17,000 Class B Shares, of which Mr.
     Vasiliou has dispositive power. Pursuant to the Jane T. Vasiliou Trust, Mr.
     Vasiliou  has  dispositive  power  with  respect  to 4,000  Class B Shares.
     Pursuant to the K&S Vasiliou Trust, Mr. Vasiliou has dispositive power with
     respect to 3,000 Class B Shares.  Mr. Vasiliou also  beneficially  owns 420
     Class B Shares of the  Company as  beneficiary  of the  Vasiliou & Company,
     Inc. Retirement Plan.


VOTING TRUST AGREEMENTS

     On  September  28,  1996,  Rafael  Nin,  as  trustee,  the  Company and the
shareholders  of the Company's  outstanding  Class A Shares entered into the Nin
Voting Trust pursuant to which the  shareholders  created an irrevocable  voting
trust. See "Security Ownership."

     The  trustee of the Charles H. Beach  Voting  Trust is Charles H. Beach and
the other members of the trust are members of his immediate  family.  Charles H.
Beach, pursuant to the Charles H. Beach Voting Trust, has the sole power to vote
2,767,619  Class B  Shares,  which  collectively  represent  12.9% of the  total
outstanding  capital  stock of the Company and 6.0% of the total  voting  rights
outstanding.  The trustee of the Michael J.  Gerrits  Voting Trust is Michael J.
Gerrits and the other members of the trust are members of his  immediate  family
and his  affiliates.  Michael J.  Gerrits,  pursuant to the  Michael J.  Gerrits
Voting  Trust,  has the  sole  power to vote  1,385,036  Class B  Shares,  which
collectively  represent  6.4% of the  total  outstanding  capital  stock  of the
Company  and 3.0% of the total  voting  rights  outstanding.  The trustee of the
Charles  R.  Krauser  Voting  Trust is  Charles R.  Krauser,  a director  of the
Company,  and the other members of the Trust are affiliates of Mr. Krauser.  Mr.
Krauser,  pursuant to the Charles R. Krauser Voting Trust, has the sole power to
vote 1,009,559 Class B Shares which  represent 4.7% of the  outstanding  capital
stock of the Company and 2.2% of the total voting rights outstanding.  The Class
B Shares with  respect to which  Messrs.  Beach,  Gerrits and Krauser  have sole
voting power pursuant to their respective voting trusts include shares which are
owned by members of their immediate family and/or affiliates. See footnotes 2, 5
and 9 to the table regarding  beneficial  ownership of the Class B Shares of the
Company.

     The agreements  creating the Charles H. Beach Voting Trust,  the Michael J.
Gerrits  Voting Trust and the Charles R. Krauser  Voting Trust  described in the
preceding  paragraph (the "Voting Trust Agreements")  govern the exercise of the
voting rights associated with the shares of Common Stock of the Company owned by
shareholders who are members of such voting trusts. Pursuant to the Voting Trust
Agreements,  the trustee of each  voting  trust has the right to vote the shares
owned by the members of such voting trust.  The  provisions of the  Shareholders
Agreement  restrict  transfer  of the shares held  pursuant to the Voting  Trust
Agreements.  See "Shareholders Agreement." In addition, the other members of the
relevant  voting  trusts  have a right of first  refusal to acquire  any shares,
which are withdrawn from the trust account.  The voting trusts terminate without
notice by, or action of, the  respective  trustees in 2005;  provided,  however,
that  within  two years  prior to the  termination  of the  current  term or any
extension  term  thereof,  the  members  of the  relevant  trust  who  are  then
shareholders  may agree to extend the  duration  of the  relevant  Voting  Trust
Agreement for an additional  period,  not to exceed ten years.  The Voting Trust
Agreements  may be terminated  prior to August 28, 2005 (i) upon  termination of
the Exclusive Bottling Appointments,  each dated April 27, 1987 and entered into
by the Company and PepsiCo  pursuant to which the Company has certain  exclusive
franchise rights with respect to certain PepsiCo  products,  or the Shareholders
Agreement,  (ii) if none of the members of the relevant voting trust are holders
of record of shares of Common  Stock of the Company held in such voting trust or
(iii) by written agreement of the relevant trustee of the voting trust.


SHAREHOLDERS AGREEMENT

     The Essential  Shareholders and the Company's other  shareholders  existing
prior to the Company's public offering on September 20, 1995 (the "Non-Essential
Shareholders"  and  together  with  the  Essential  Shareholders,  the  "Initial
Shareholders"),  entered into a Shareholders Agreement governing the transfer of
the  shares  of  the  Company  by  such  shareholders.  Under  the  Shareholders
Agreement, the Essential Shareholders may not sell or

                                                                               7

<PAGE>

otherwise transfer any shares of the Company if such sale or transfer would give
PepsiCo the right to terminate any of the Franchise  Agreements  relating to the
Company's Pepsi-Cola products.  In addition,  under the Shareholders  Agreement,
the  holders of Class A Shares  may not sell any Class A Shares,  even after the
termination of the Nin Voting Trust, without the consent of the Company, and are
required,  at the request of the Company,  and to the extent that such Franchise
Agreements require the Essential  Shareholders to maintain voting control of the
Company,  to transfer to the  Essential  Shareholders,  in exchange  for Class B
Shares held by the  Essential  Shareholders,  as many Class A Shares as shall be
necessary, so that, after the termination of the Nin Voting Trust, the Essential
Shareholders maintain voting control of the Company.

     Except for the above  restrictions,  all of the Class B Shares owned by the
Initial  Shareholders are, as a result of the settlement of certain class action
securities  lawsuits against the Company in September 1997, no longer subject to
the  restrictions on  transferability  previously  contained in the Shareholders
Agreement.  The Company has undertaken in the Shareholders Agreement to register
under the Securities Act of 1933 for resale by the Initial  Shareholders  all of
such  Class B  Shares  and to pay  all  expenses  related  thereto,  except  for
underwriting commissions.  Pursuant to that undertaking, the Company has filed a
registration  statement on Form S-3 with the Securities and Exchange  Commission
to  register  for  resale  the  7,000,000  Class B Shares  owned by the  Initial
Shareholders.


                     PROPOSAL NO. 1 - ELECTION OF DIRECTORS

ELECTION OF DIRECTORS

     Seven  directors are to be elected at the Annual Meeting of Shareholders of
the  Company  to  serve   one-year  terms  until  the  next  annual  meeting  of
shareholders  and  until  their  respective  successors  are  elected  and shall
qualify.  The persons  named in the  accompanying  proxy  intend to vote for the
election of the nominees  identified  below unless  authority to vote for one or
more of such nominees is specifically withheld in the proxy:

                                  John W. Beck
                               Charles R. Krauser
                                   Rafael Nin
                                 C. Leon Timothy
                                  Richard Reiss
                                  Sutton Keany
                                Basil K. Vasiliou

     The Board of Directors  has been informed that all the nominees are willing
to serve as  directors,  but if any of them  should  decline  to serve or become
unavailable for election as a director at the Annual Meeting, an event which the
Board of Directors does not anticipate, the persons named in the proxy will vote
for such  nominee or nominees as may be  designated  by the Board of  Directors,
unless the Board of Directors reduces the number of directors accordingly.


INFORMATION CONCERNING NOMINEES AND MEMBERS OF THE BOARD OF DIRECTORS

     The following table sets forth certain  information  concerning each of the
Company's current directors and the nominee for director:

     Name                          Age       Position        Director Since
     ----                          ---       --------        --------------
     John W. Beck                   60       Director             1987
     Charles R. Krauser             63       Director             1987
     Rafael Nin                     53       Director             1987
     Anton Schedlbauer*             57       Director             1991
     C. Leon Timothy                62       Director             1992

                                                                               8

<PAGE>

     Richard Reiss                  50       Director             1996
     Sutton Keany                   54       Director             1997
     Basil K. Vasiliou              48       Nominee               --

- ----------
* Anton  Schedlbauer  will not be standing for  re-election as a director of the
Company in the Annual Meeting,  and accordingly will resign as a director of the
Company  at the end of his  term as a  director  of the  Company.  Mr.  Basil K.
Vasiliou was  nominated by the Board of Directors to fill the vacancy which will
be created by Mr. Schedlbauer.


     All directors serve until their successors have been elected.

     The following is a brief description of the business  background of each of
the current directors and the nominee for director of the Company.

     John W. Beck has been a director  of the Company  since 1987 and  currently
serves as the Chairman of the Board of  Directors  of the Company.  Mr. Beck has
served as President of Economics Corp., an economic consulting firm, since 1972;
he also served as President and Chief Executive  Officer of First National Bank,
Winter Park from 1973 to 1986, and as Chairman and director of WMFE-TV/FM, a PBS
broadcasting station from 1985 to 1994.

     Charles R. Krauser has been a director of the Company  since 1987 and was a
director of Buenos Aires  Embotelladora S. A. ("BAESA") from 1993 until December
1995. He has served as President of Atlantic  Development & Management,  Inc., a
real  estate  development  company,  since  1979.  He was  elected a director of
International  Bioimmune  Systems,  Inc., a cancer  diagnostics and therapeutics
company, in 1996.

     Rafael Nin has been a director of the  Company  since May 1987 and has been
the President and Chief Executive Officer of the Company since June 1996. He has
been a director of Bestov  Foods,  S.A., a Pizza Hut  franchisee  in  Argentina,
since  1992,  and  has  been  President  and  Chief  Executive  Officer  of Kana
Development, Inc., a land development company, since 1983.

     Anton  Schedlbauer has been a director of the Company since August 1991. He
is President and Director of Operations of Prisma, S.A. de C.V. in San Salvador,
El Salvador.  Mr.  Schedlbauer has served as Chief  Executive  Officer of ELMAC,
S.A., a printing and packaging machinery broker, since 1980.

     C. Leon Timothy has been a director of the Company since  December 1992. He
was a Senior Vice  President of the Company from February 1990 through  December
31, 1997, when he retired from that position.  He continues to be available as a
consultant  on an  as-needed  basis.  He was a director of BAESA from April 1990
until  June  1996  and  a  Senior  Vice  President  of  BAESA,  responsible  for
shareholder relations from November 1989 until June 1996.

     Richard  Reiss has been a director  of the  Company  since  February  1996.
Currently,  Mr.  Reiss  specializes  in the  area of  financial  and  management
consulting  and has been the owner of Reiss and  Associates  since 1979.  He was
President of Nova Comm., Inc., a start-up company  manufacturing  access control
units,  from 1994 to 1996.  Mr.  Reiss has been a  director  of Banco  Santander
Puerto Rico since 1979. He was President  and Chief  Executive  Officer of Clear
Comm, LP from 1996 until early December 1997.

     Sutton Keany has been a director of the Company  since January 1997. He has
been a partner of Winthrop,  Stimson,  Putnam & Roberts, a law firm based in New
York City, since 1976.

     Basil K. Vasiliou is a nominee for director of the Company. He is currently
the Chairman of Vasiliou & Co., Inc., a registered  broker-dealer.  Mr. Vasiliou
was the general  partner of  Smith-Vasiliou  Special  Situations  Fund,  L.P., a
partnership  organized  to  invest  in the  financial  obligations  of  troubled
corporations,  from  1984 to 1994.  Mr.  Vasiliou  has also been a  director  of
Costain Group PLC from  November  1997.  Mr.  Vasiliou was a director of Interco
Inc. ("Interco") from 1992 to 1995.

                                                                               9

<PAGE>

RECOMMENDATION OF THE BOARD OF DIRECTORS

     THE BOARD OF DIRECTORS  RECOMMENDS A VOTE "FOR" THE ELECTION OF EACH OF THE
NOMINEES.


MEETINGS AND COMMITTEES

     The Board of Directors met or took action by unanimous  written  consent on
twelve  occasions  during the fiscal year ended  September  30, 1997.  There are
three  committees  of  the  Board  of  Directors:   the  Audit  Committee,   the
Compensation Committee and the Stock Option Committee.  The members of the Audit
Committee are Richard Reiss and Charles R. Krauser, neither of whom are officers
or employees of the Company.  The members of the Compensation  Committee and the
Stock Option Committee for the fiscal year ended September 30, 1997 were John W.
Beck,  Anton  Schedlbauer  and Richard  Reiss.  The Audit  Committee met on five
occasions  during the fiscal year ended  September 30, 1997. The Audit Committee
annually recommends to the Board of Directors  independent public accountants to
serve as auditors of the  Company's  books,  records and  accounts,  reviews the
scope of the audits performed by such auditors and the audit reports prepared by
them and reviews related party transactions.  The Stock Option Committee assists
in the management and administration of the Company's stock option plans and may
make  recommendations  to the Board of  Directors as to action to be taken under
such  plans.  The  Stock  Option  Committee  does not  have any  decision-making
authority.  The  Compensation  Committee  and the Stock  Option  Committee  met,
together, three times during the fiscal year ended September 30, 1997.

     During the  Company's  last fiscal year,  each of the  incumbent  directors
attended at least 75% of the  aggregate  of (i) the total  number of meetings of
the  Board of  Directors  and (ii) the  total  number  of  meetings  held by all
committees on which such director was a member during the period he was a member
of the Board of  Directors  and such  committees,  with the  exception  of Anton
Schedlbauer, who attended seven of the twelve Board of Directors meetings.

     Directors  of the  Company do not  receive  compensation  for  serving as a
director on the Board of Directors of the Company, with the exception of Richard
Reiss and Sutton Keany,  each of whom  receives  $2,000 per month and $1,000 per
Board meeting  attended in person,  as  compensation  for serving as a director.
Richard Reiss receives an additional  $1,000 per month for acting as Chairman of
the Audit Committee.  All directors are reimbursed for travel expenses  incurred
in attending meetings of the Company.

     The members of the  Compensation  Committee and the Stock Option  Committee
are John W. Beck, Anton Schedlbauer and Richard Reiss, none of whom are officers
or  employees  of the  Company.  Mr.  Beck  serves as  Chairman  of the Board of
Directors of the Company.


INDEMNIFICATION OF OFFICERS AND DIRECTORS

     As  permitted  by the  Delaware  General  Corporation  Law,  the  Company's
Certificate of Incorporation  limits the personal liability of a director of the
Company for monetary damages for breach of fiduciary duty of care as a director.
Liability is not eliminated for (i) any breach of the director's duty of loyalty
to the Company or its shareholders,  (ii) acts or omissions not in good faith or
which  involve  intentional  misconduct  or a knowing  violation  of law,  (iii)
unlawful  payment of dividends or stock  purchases  or  redemptions  pursuant to
Section 174 of the Delaware  General  Corporation  Law, or (iv) any  transaction
from which the director derived an improper personal benefit.

     The Company will indemnify any officer or director who was or is a party or
is threatened to be made a party to any threatened, pending or completed action,
suit or proceeding,  whether civil,  criminal,  administrative  or investigative
(other  than an action by or in the right of the  Corporation).  Indemnification
will be provided if the action,  suit or proceeding  arose by reason of the fact
that a director  or officer of the  Company is or was  serving at the request of
the  Company  as a  director,  trustee,  officer,  employee  or agent of another
corporation,   partnership,   joint   venture,   trust  or   other   enterprise.
Indemnification  will be provided  against expenses  including  attorneys' fees,
judgments, fines and amounts paid in settlement actually and reasonably incurred
by him in connection with such

                                                                              10

<PAGE>

action,  suit or  proceeding  if he acted in good faith and in a manner  that he
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
Company.  Indemnification will be allowed with respect to any criminal action or
proceeding  if the  director  or officer  involved  had no  reasonable  cause to
believe  his conduct  was  unlawful.  The  termination  of any  action,  suit or
proceeding  by judgment,  order,  settlement,  conviction or upon a plea of NOLO
CONTENDERE or its equivalent,  shall not, of itself,  create a presumption  that
the  person  did not act in good  faith  and in a  manner  which  he  reasonably
believed  to be in or not  opposed to the best  interest  of the  Company.  With
respect to any criminal  action or  proceeding,  termination by one of the above
dispositions shall not, of itself, create a presumption that the person involved
had reasonable cause to believe that his conduct was unlawful.

     The Company shall  indemnify any director or officer who was or is a party,
or is  threatened  to be made a party to any  threatened,  pending or  completed
action or suit by or in the right of the  Company to  procure a judgment  in its
favor by reason  of the fact  that he is or was a  director  or  officer  of the
Company.  This includes  situations  where the director or officer  involved was
serving at the request of the Company as a director,  trustee, officer, employee
or agent of another  corporation,  partnership,  joint  venture,  trust or other
enterprise. Under these circumstances,  the Company shall indemnify the director
or officer against expenses (including  attorneys' fees) actually and reasonably
incurred by him in  connection  with the defense or  settlement of the action or
suit, if he acted in good faith and in a manner he reasonably  believed to be in
or not opposed to the best interests of the Company. No indemnification  will be
made by the  Company  for any claim,  issue or matter as to which a director  or
officer shall have been adjudged to be liable to the Company. However, the Court
of  Chancery  of the State of Delaware or the court in which such action or suit
was brought may determine  that,  despite the  adjudication  of liability but in
view of all the circumstances of the case, the director or officer is fairly and
reasonably  entitled to indemnity for such  expenses  which the court shall deem
proper.

     To the extent  that any  director  or officer  has been  successful  on the
merits or  otherwise  in defense of any  action,  suit or  proceeding  described
above, or in defense of any claim,  issue or matter described above, the Company
will indemnify him against  expenses  (including  attorneys'  fees) actually and
reasonably incurred by him in connection therewith.

     Any  indemnification  will be made by the Company only as authorized in the
specific  case upon a  determination  that  indemnification  of the  director or
officer  is  proper  in the  circumstances  because  he has met  the  applicable
standard of conduct set forth above. This  determination will be made (1) by the
Board of Directors by a majority  vote of a quorum  consisting  of directors who
were not parties to such action, suit or proceeding,  or (2) if such a quorum is
not obtainable or, even if obtainable, if a quorum of disinterested directors so
directs,  by  independent  legal  counsel  in a written  opinion,  or (3) by the
shareholders.

     Expenses  incurred  by an  officer  or  director  in  defending  a civil or
criminal  action,  suit or proceeding shall be paid by the Company in advance of
the final  disposition  of such action,  suit or proceeding  upon receipt of any
undertaking  by or on behalf of such director or officer to repay such amount if
it shall  ultimately be determined  that he is not entitled to be indemnified by
the Company under its indemnification policies described in Article Tenth of the
Certificate of Incorporation.  The Company may pay such expenses incurred by its
other employees and agents upon such terms and conditions,  if any, as the Board
of Directors deems appropriate.

     The  indemnification  and  advancement of expenses  provided by, or granted
pursuant to,  Article Tenth of the  Certificate  of  Incorporation  shall not be
deemed exclusive of any other rights to which those seeking  indemnification may
be entitled  under any  statute,  by-law,  agreement,  vote of  shareholders  or
disinterested  directors or otherwise both as to action in his official capacity
and as to action in another capacity while holding such office.

     The  indemnification  and  advancement of expenses  provided by, or granted
pursuant to, the Certificate of Incorporation  shall,  unless otherwise provided
when  authorized  or  ratified,  continue  to a person  who has  ceased  to be a
director  or officer of the Company and shall inure to the benefit of the heirs,
executors and administrators of such a person.


COMPLIANCE WITH REPORTING REQUIREMENTS OF SECTION 16 OF THE EXCHANGE ACT

                                                                              11

<PAGE>

     Under Section 16(a) of the Exchange Act, the Company's  executive  officers
and any persons  holding 10% or more of the Company's  Common Stock are required
to report their  ownership of Common Stock and changes in that  ownership to the
SEC and to furnish the Company  with copies of such  report.  Specific due dates
for these reports have been established and the Company is required to report in
this Proxy  Statement  any  failure to file on a timely  basis by such  persons.
During the fiscal year ended  September  30,  1997,  all reports  required to be
filed by the Company's  directors,  executive officers and 10% shareholders have
been timely filed with the SEC.

                                                                              12

<PAGE>

                             EXECUTIVE COMPENSATION

     The following  table sets forth,  for the fiscal years ended  September 30,
1995,  1996 and 1997,  each  component  of  compensation  paid or awarded to, or
earned by the Chief Executive Officer (the "CEO") of the Company and each of the
executive  officers whose total annual salary and bonus exceeded $100,000 in the
fiscal years ended September 30, 1995, 1996 and 1997  (collectively  referred to
as the "Named Executive Officers").

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                     Annual Compensation 
                                                  -------------------------          Other Annual             All Other
   Name and Principal Position      Year           Salary             Bonus          Compensation           Compensation(1)
   ---------------------------      ----           ------             -----          ------------           ---------------
<S>                                 <C>           <C>               <C>               <C>                     <C>
Rafael Nin(2)(21)                   1997          $291,500               $0           $100,000(2)                   $0
  President and Chief               1996           $92,304               $0                 $0                      $0
    Executive Officer               1995                $0               $0                 $0                      $0
                                                                                  
David Cuthbertson(3)(4)(5)          1997           $56,640               $0           $175,052(4)                 $749
  (6)(7)(21)                                                                      
  Vice President                                                                                              $358,004(5)
                                    1996          $103,391          $23,430            $52,646(6)               $1,593
                                    1995           $91,972          $16,585           $106,109(7)               $1,487
                                                                                  
C. Leon Timothy(8)                  1997          $125,120               $0                 $0                  $2,761
  Sr. Vice President--              1996           $12,308(8)            $0                 $0                      $0
    Investor Relations                                                            
                                                                                  
David L. Virginia(9)(10)(21)        1997           $95,146               $0            $97,000(10)              $1,796
  Vice President--Chief             1996           $12,096(11)           $0            $11,695(12)                 $0
    Financial Officer                                                             
                                                                                  
Reinaldo                            1997           $81,092          $25,000           $122,200(14)              $1,370
Rodriguez(13)(14)(21)                                                             
  Vice President--                  1996                $0               $0            $19,863(12)                 $0
    Human Resources                                                               
    And Government                                                                
    Affairs                                                                       
                                                                                  
Jose A.                             1997           $97,923               $0            $12,000(16)                  $0
Gonzalez(15)(16)(17)(18)                                                          
  Vice President--                  1996           $39,423(17)       $2,500             $8,258(18)                  $0
    Internal Auditor                                                              
                                                                                  
Angel David                         1997           $76,558               $0            $56,000(20)                  $0
Velez(19)(20)(21)                                                             
  Vice President--Chief
    Operating Officer
</TABLE>

- ----------
(1)  Amounts in this  column,  except for (5),  represent  contributions  by the
     Company to the account of the CEO and Named  Executive  Officers  under the
     Company's Section 165(e) Plan (equivalent to a Section 401(K) Plan).

                                                                              13

<PAGE>

(2)  Mr. Nin assumed the office of President and Chief Executive  Officer of the
     Company on June 11, 1996. $100,000 represents  compensation received by Mr.
     Nin in the form of dividends on management stock paid by Beverage Plastics,
     a wholly owned subsidiary of the Company ("Beverage Plastics").

(3)  Mr.  Cuthbertson's  employment  with the Company was  terminated  on May 1,
     1997.

(4)  Of this amount, $7,000 represents  compensation received by Mr. Cuthbertson
     as  car  allowance,   $23,750  represents   compensation  received  by  Mr.
     Cuthbertson  as  reimbursements  for  repatriation  expenses  and  $109,052
     represents compensation received by Mr. Cuthbertson as a severance payment.
     Additionally,  of this amount, $35,250 represents  compensation received by
     Mr.  Cuthbertson  in the form of  dividends  on  management  stock  paid by
     Beverage Plastics.

(5)  Mr. Cuthbertson received $358,004 to cash-out his retirement plan.

(6)  Of this amount, $5,646 represents  compensation received by Mr. Cuthbertson
     as  reimbursement   for  the  payment  of  taxes  and  $47,000   represents
     compensation  received  by Mr.  Cuthbertson  in the  form of  dividends  on
     Management Stock paid by Beverage Plastics.

(7)  Of this amount, $48,309 represents compensation received by Mr. Cuthbertson
     reimbursement  for the payment of taxes,  $10,800  represents  compensation
     received  by  Mr.  Cuthbertson  as car  allowance  and  $47,000  represents
     compensation  received  by Mr.  Cuthbertson  in the  form of  dividends  on
     management stock paid by Beverage Plastics.

(8)  Mr.  Timothy has been a Senior Vice President of the Company since February
     1990 and a director of the Company since  December  1992. He was a Director
     of BAESA from April 1990  until June 1996 and a Senior  Vice  President  of
     BAESA responsible for shareholder  relations until June 1996. During fiscal
     years 1995 and 1996,  the Company did not pay  compensation  to Mr. Timothy
     directly;  however,  the  Company  paid a  management  fee to BAESA for the
     management  services in the amount of $0.8 million and $0.9 million for the
     fiscal years ended September 30, 1995 and 1996, which includes amounts paid
     as compensation for Mr. Timothy's  management  services to the Company.  In
     July 1996, Mr. Timothy resigned as an officer and director of BAESA and was
     added to the Company's  payroll on August 8, 1996.  This amount  represents
     compensation  earned by Mr.  Timothy  in the  fiscal  year 1996  during the
     period from August to September 1996.

(9)  Prior   to  Mr.   Virginia's   employment   with   the   Company   as  Vice
     President--Chief  Financial Officer, Mr. Virginia was hired as a consultant
     to the Company on July 2, 1996.

(10) Of this amount, $12,000 represents compensation received by Mr. Virginia as
     car allowance and $85,000 represents  compensation received by Mr. Virginia
     in the form of dividends on management stock paid by Beverage Plastics.

(11) This amount  represents  compensation  earned by Mr. Virginia in the fiscal
     year 1996 during  July to  September  1996.  On  September  28,  1996,  Mr.
     Virginia  was elected to become Vice  President--Chief  Financial  Officer,
     assuming his duties as such on October 1, 1996.

(12) Messrs. Virginia and Rodriguez received these amounts,  respectively,  as a
     consultant fee.

(13) Mr.  Rodriguez  was hired as a consultant  to the Company on August 1, 1996
     and on September  28, 1996,  Mr.  Rodriguez  was elected to the position of
     Vice President--Human Resources and Government Affairs, assuming his duties
     as such on October 1, 1996.

(14) Of this amount,  $12,000 represents  compensation received by Mr. Rodriguez
     as a  car  allowance,  $30,000  represents  compensation  received  by  Mr.
     Rodriguez as a consulting fee and $5,200 represents  compensation  received
     by Mr.  Rodriguez  as a housing  allowance.  Additionally,  of this  amount
     $75,000  represents  compensation  received by Mr. Rodriguez in the form of
     dividends on management stock paid by Beverage Plastics.

(15) Mr. Gonzalez was employed as the Company's internal auditor on December 11,
     1995.

(16) $12,000  represents   compensation  received  by  Mr.  Gonzalez  as  a  car
     allowance.

(17) This amount represents  compensation received by Mr. Gonzalez in the fiscal
     year 1996  during the period  from  December  1995 to  September  1996.  On
     September   28,   1996,   Mr.   Gonzalez   was   elected  to  become   Vice
     President--Internal  Auditor,  assuming  his  duties as such on  October 1,
     1996.

(18) Of this amount, $3,858 represents  compensation received by Mr. Gonzalez as
     a car allowance and $4,400 represents compensation received by Mr. Gonzalez
     as reimbursement for the payment of his child's school education.

(19) Mr.  Velez was  employed by the Company as Vice  President-Chief  Operating
     Officer on March 1, 1997.

(20) Of this amount,  $6,000 represents  compensation received by Mr. Velez as a
     car allowance and $50,000 represents  compensation received by Mr. Velez in
     the form of dividends on management stock paid by Beverage Plastics.

                                                                              14

<PAGE>

(21) Mr. Cuthbertson previously owned, and Mr. Nin, Mr. Virginia, Mr. Rodriguez,
     and Mr. Velez currently own,  management  stock in Beverage  Plastics.  The
     management stock has no voting rights and no actual ownership interest.  It
     is similar to  preferred  stock  entitling  holders to a certain  amount of
     dividends  based on surplus of exempt income under Puerto Rican  Industrial
     Incentives Laws.


OPTION GRANTS FOR THE YEAR ENDED SEPTEMBER 30, 1997

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------
                               Number of      Percent of                                       Potential Realizable Value at
                               Securities   Total Options       Exercise                       Assumed Annual Rates of Stock
                               Underlying     Granted to         or Base                       Price Appreciation for Option
                                Options       Employees           Price         Expiration                 Term
            Name                Granted     in Fiscal Year      Per Share          Date             5%              10%
            (a)                   (b)            (c)               (d)             (e)              (f)             (g)
- ------------------------------------------------------------------------------------------------------------------------------
<S>                              <C>            <C>               <C>           <C>            <C>            <C>       
Rafael Nin, President & CEO        190,000      11.1%             $5.00          10-15-06(1)     $597,450       $1,514,055
Rafael Nin, President & CEO      1,516,667      88.9%             $5.00         Unlimited(1)   $4,769,119(2)  $12,085,883(2)
</TABLE>

- ----------
(1)  On October 15, 1996,  Rafael Nin was granted an option to purchase  190,000
     Class B Shares,  at an exercise  price of $5.00,  per share pursuant to the
     Qualified Stock Option Plan. Additionally, on October 15, 1996, the Company
     granted  to  Rafael  Nin a stock  option  (the  "Nin  Option")  to  acquire
     1,516,667 Class B Shares, at an exercise price of $5.00 per share.

(2)  The Expiration Date on this Option is unlimited. Potential realizable value
     at  assumed  annual  rates  of  stock  price  appreciation  for  option  is
     calculated on an assumed ten-year expiration date.


<TABLE>
AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES

<CAPTION>
- --------------------------------------------------------------------------------------------------------
                                                                       Numbers of
                                                                       Securities           Value of
                                                                       Underlying         Unexercised
                                                                       Unexercised          In-The-
                                                                         Options          Money Option
                                                                        At Fiscal          At Fiscal
                                 Shares                                 Year-End            Year End
                                Acquired              Value           Exercisable/        Exercisable/
         Name                  On Exercise           Realized         Unexercisable      Unexercisable
          (a)                      (b)                 (c)                 (d)                (e)
- --------------------------------------------------------------------------------------------------------
<S>                              <C>                 <C>             <C>                 <C>        
Rafael Nin, President &          None(1)             None(1)             190,000(2)        $368,125(3)
CEO                                                                  Class B Shares

Rafael Nin, President &          None(1)             None(1)           1,516,667(2)      $2,938,542(4)
CEO                                                                  Class B Shares
</TABLE>

- ----------
(1)  On October 15, 1996, Rafael Nin was granted options to purchase (a) 190,000
     Class B Shares,  at an exercise  price of $5.00 per share,  pursuant to the
     Company's  Qualified Stock Option Plan and (b) 1,516,667 Class B Shares, at
     an  exercise  price  of $5.00  per  share,  pursuant  to the  Stock  Option
     Agreement. These options are exercisable in whole or in part. However, none
     of these  options  have been  exercised by Mr. Nin in the fiscal year ended
     September 30, 1997.

(2)  Both the option to purchase  190,000 Class B Shares and  1,516,667  Class B
     Shares, are exercisable options.

(3)  This value  represents the  difference  between the market value of 190,000
     Class B Shares and the exercise  price of the option on September 30, 1997.
     On  September  30,  1997,  the market  value of 190,000  Class B Shares was
     $1,318,125, which is the product of 190,000 Class B Shares and $6.9375, the
     last reported  sale price of Class B Shares on the New York Stock  Exchange
     on September 30, 1997. The exercise price of the option was $950,000, which
     is the product of 190,000  Class B Shares and  exercise  price of $5.00 per
     Share.

(4)  This value represents the difference  between the market value of 1,516,667
     Class B Shares and the exercise  price of the option at September 30, 1997.
     On  September  30,  1997,  the  market  value  of the  Class B  Shares  was
     $10,521,877,  which is the product of 1,516,667 Class B Shares and $6.9375,
     the last  reported  sale  price of  Class B  Shares  on the New York  Stock
     Exchange  on  September  30,  1997.  The  exercise  price of the  option is
     $7,583,335,  which is the product of 1,516,667  Class B Shares and exercise
     price of $5.00 per Share.


EMPLOYMENT AGREEMENT

                                                                              15

<PAGE>

     On June 11, 1996,  the Company  entered into an employment  agreement  with
Rafael Nin providing  for an annual base salary of $300,000  which is subject to
yearly  review,  as  well  as a  year-end  bonus  of 50% of the  annual  salary,
predicated  on  the  satisfactory  completion  of  established  and  agreed-upon
objectives.  The  Company  has also  agreed to give Mr. Nin a  management  stock
dividend from Beverage  Plastics of $100,000  annually payable in four quarterly
installments  of  $25,000.  Under  the  employment  agreement,  Mr.  Nin is also
entitled to receive other  benefits  including an automobile  with all operating
expenses  paid,  and health  and life  insurance.  During the fiscal  year ended
September  30,  1997,  Mr. Nin did not  receive  any bonus,  and he  voluntarily
accepted a salary reduction as of April 1, 1997.


EMPLOYEE BENEFIT PLAN

     SALARIED  EMPLOYEES'   RETIREMENT  PLAN.  The  formula  used  to  determine
retirement benefits under the Company's salaried employees' retirement plan (the
"Employees'  Retirement  Plan") considers the  participant's (i) Highest Average
Monthly  Compensation,   (ii)  years  of  service  and  (iii)  normal  or  early
retirement.  Highest  Average  Monthly  Compensation  is  1 2/3%  of  the  total
compensation  (including  wages,  salary,  commissions and bonuses but excluding
contributions  to pension or welfare  plans)  paid  during the  employee's  five
consecutive most highly compensated calendar years, up to a maximum of $150,000.

     In general,  the monthly benefit payable at normal  retirement age (age 65)
is equal to (i) the sum of (a) 3% of the  participant's  Highest Average Monthly
Compensation  multiplied by the  participant's  years of service (and  fractions
thereof)  up to 10  years,  plus (b) 1% of such  participant's  Highest  Average
Monthly  Compensation  multiplied  by the  participant's  years of service  (and
fractions  thereof)  in  excess of 10 years  and (ii)  reduced  by 1 2/3% of the
participant's   Primary  Social  Security  Benefit  (as  defined  in  the  plan)
multiplied by the  participant's  years of service,  up to 30 years. The pension
plan's normal form of benefit for a married participant is a qualified joint and
survivor annuity and is a single life annuity for an unmarried participant.

     The  table  below  sets  forth the  estimated  annual  retirement  benefits
(contributory and non-contributory)  payable on a straight life annuity basis to
all eligible salaried employees,  including employees who are officers, who meet
the credited  service  requirement  for retirement at age 65. Normal  retirement
benefits  are not subject to  deduction  for social  Security  benefits or other
offset amounts.

Average Yearly
 Compensation                      Credit Years of Service
- -----------------------------------------------------------------------------
                      15         20          25          30          35
- -----------------------------------------------------------------------------
   $125,000        $40,400    $45,600      $50,700     $55,800     $62,150
    150,000         49,200     55,600       62,000      68,400      75,900
    175,000         49,200     55,600       62,000      68,400      75,900
    200,000         49,200     55,600       62,000      68,400      75,900
    225,000         49,200     55,600       62,000      68,400      75,900
    250,000         49,200     55,600       62,000      68,400      75,900
    300,000         49,200     55,600       62,000      68,400      75,900
    400,000         49,200     55,600       62,000      68,400      75,900
    450,000         49,200     55,600       62,000      68,400      75,900
    500,000         49,200     55,600       62,000      68,400      75,900


     As of December 31, 1996, David  Cuthbertson had accrued an estimated annual
benefit of $36,551 for an estimated 13 credited  years of service,  payable upon
his retirement date,  Reinaldo Rodriguez had accrued an estimated annual benefit
of $25,085 for an  estimated  15 credited  years of  service,  payable  upon his
retirement  date,  C. Leon  Timothy had accrued an estimated  annual  benefit of
$44,243  for an  estimated  13  credited  years  of  service,  payable  upon his
retirement date and David L. Virginia had accrued an estimated annual benefit of
$16,463  for an  estimated  10  credited  years  of  service,  payable  upon his
retirement date.

     The Company has taken an action to freeze the Employees' Retirement Plan as
of December 31, 1996.  Under this action,  after  December 31, 1996, no accruals
have been,  or will be,  made with  respect to the  retirement  benefits  of the
employees under the Employees' Retirement Plan.

                                                                              16

<PAGE>

     STOCK  OPTION  PLANS.  The Company has  established  two Stock Option Plans
(collectively,  the "Stock  Option  Plans") for the granting of stock options to
purchase Class B Shares  ("Options")  to certain  employees and directors of the
Company and its affiliates ("Key  Employees") who have served in such capacities
for at least one year prior to the date  Options are  granted.  One Stock Option
Plan (the "Qualified  Stock Option Plan") permits the grant of "incentive  stock
options"  ("ISOs") under Section 422 of the U.S.  Internal Revenue Code of 1986,
as amended (the  "Code").  The other Stock Option Plan does not permit the grant
of ISOs (the  "Non-Qualified  Stock  Option  Plan").  The  purposes of the Stock
Option Plans are to attract and retain individuals of experience and ability, as
well as to motivate  such  persons to exert their best  efforts on behalf of the
Company.

     Key  Employees  of the  Company and its  subsidiaries  and  affiliates  are
eligible to participate  under the Stock Option Plans, as deemed  appropriate by
the Company's Board of Directors.  However, the Stock Option Plans do not permit
the granting of Options to employees or directors  prior to their being employed
by or serving as director, for one year. The Stock Option Plans are administered
by the Board of Directors. The Board of Directors has appointed a committee (the
"Stock Option  Committee") to assist in the management and administration of the
Stock Option  Plans.  The Stock Option  Committee  may recommend to the Board of
Directors  any action to be taken under the Stock Option Plans but does not have
any decision-making authority.

     The total  number of Class B Shares  reserved  and  available  for issuance
under each of the Stock  Option  Plans in  connection  with grants of Options is
500,000,  subject to  adjustment  in the case of any  change in the  outstanding
Class B Shares by reason of any stock split, stock dividend, recapitalization or
exchange of such shares.  No Option shall be  transferable  by the Option holder
otherwise than by will or the laws of descent and distribution,  and each Option
shall be  exercisable  during the Option  holder's  lifetime  only by the Option
holder.

     The Options granted  pursuant to the Company's  Qualified Stock Option Plan
will have  exercise  prices equal to the fair market value of the Class B Shares
at the date of grant. The "fair market value" of the Class B Shares shall be the
mean of the sales price for the Class B Shares on the New York Stock Exchange at
the close of  business on the date of grant of the  relevant  Option (or, if the
Class B Shares are not publicly  traded on such date, a value  determined  by an
independent  appraiser selected by the Stock Option Committee).  Pursuant to the
Non-Qualified  Stock Option Plan,  under certain  circumstances  the Company may
grant  options,  which will have an exercise  price below fair market value.  An
Option holder is able to exercise  Options from time to time as specified in the
grantee's  individual  Option  agreement.  Options must be exercised  during the
grantee's  employment with the Company,  except that (i) upon an Option holder's
death,  total disability or retirement,  all vested Options  immediately  become
exercisable  and may be exercised  until the expiration of such Options and (ii)
upon  voluntary  resignation or  termination  of an Option  holder's  employment
without  cause,  vested  Options  are  exercisable  for a period of thirty  days
following the date of  resignation  or  termination.  Upon the  occurrence of an
event  specified in (i) and (ii) above,  all unvested  Options held by an Option
holder will automatically  expire and terminate.  Subject to the foregoing,  the
Board of  Directors  will have the sole  discretion  to  determine  the  timing,
amount,  vesting and  exercise  periods of any Options  granted  pursuant to the
Stock Option Plan and the manner in which such options are exercised.

     The Company has undertaken,  upon notice by any Option holder of his intent
to exercise any part of any options to take all necessary actions to enable such
holder to immediately  resell to the public any Class B Shares acquired pursuant
to such exercise, in compliance with all applicable securities laws. The Company
has agreed to pay for all costs and expenses  associated with this  undertaking,
including but not limited to costs and expenses  incurred in the  preparation of
any applicable registration statements. Pursuant to the undertaking, the Company
filed a  registration  statement on Form S-8 with the SEC to register for resale
the Class B Shares  that may be  acquired  upon  exercise of the Option and such
shares are now registered.


     NIN STOCK OPTION.  On October 15, 1996 the Company  granted to Rafael Nin a
stock option (the "Nin Stock Option") to acquire 1,516,667 Class B Shares, at an
exercise price of $5.00 per share. The number of Class B Shares that Mr. Nin may
acquire  pursuant to the Nin Stock  Option will be subject to  adjustment  under
certain

                                                                              17

<PAGE>

circumstances.  The Nin Stock  Option may be  exercised  in whole or in part and
will be unlimited in duration until exercised in full.

     Under the terms of the Nin Stock Option, Mr. Nin may not transfer any Class
B Shares  acquired  pursuant to such option (the "Option  Shares")  unless (i) a
registration  statement  under the  Securities  Act with  respect  to the Option
Shares  shall have  become  effective  or (ii) Mr. Nin shall have  notified  the
Company of the proposed transfer and shall have furnished the Company with (a) a
detailed statement of the circumstances surrounding the proposed disposition and
(b) an opinion of counsel in form and substance  satisfactory to the Company and
its counsel that no  registration  of the Option Shares under the Securities Act
or  qualification  of the  Option  Shares  under  any other  securities  laws is
required.  The Company has  undertaken to register  under the Securities Act any
Option  Shares  requested to be  registered by the holders of such Option Shares
and to pay  for  all  costs  and  expenses  associated  with  this  undertaking,
including but not limited to, costs and expenses  incurred in the preparation of
any applicable registration statements. Pursuant to the undertaking, the Company
filed a  registration  statement on Form S-8 with the SEC to register for resale
the 1,516,667 Option Shares and such Option Shares are now registered.


REPORT OF THE  COMPENSATION  COMMITTEE  OF THE BOARD OF  DIRECTORS  ON EXECUTIVE
COMPENSATION

OVERVIEW AND PHILOSOPHY

     The  Compensation  Committee  of the  Company's  Board  of  Directors  (the
"Compensation  Committee") has the  responsibility  for developing the Company's
executive  compensation  policies. The Committee determines the compensation and
annual  incentives  to be paid to the Chief  Executive  Officer  and each of the
senior  executive  officers  of  the  Company.  In  addition,  the  Compensation
Committee  develops the long-term  incentive  plans and the methods for relating
them to performance.

     The Compensation Committee consists of three directors,  none of whom is an
employee of the Company or eligible to  participate  in the Company's  executive
compensation programs.

     There are three elements in the Company's executive  compensation  program.
The  three  elements  are the base  salary  compensation,  short-term  incentive
compensation (bonuses) and long-term incentive compensation (stock options).

     In designing its compensation  program, the Company believes that executive
compensation  should  reflect  value  created for  shareholders  and support the
Company's  strategic goals.  Specifically,  the objectives of the program are as
follows: to attract and retain key executives important to the long-term success
of the Company;  to provide incentives for performance with respect to the goals
established  for  each  executive  by  management;  to  provide  incentives  for
performance  with respect to the Company's  profit and long-term goals; to align
the  executive's  interests  with those of the  Company's  shareholders  through
participation in stock-based  plans;  and to reward  individuals for outstanding
contributions to the Company's success.


COMPONENTS OF EXECUTIVE COMPENSATION

BASE SALARY AND SHORT-TERM INCENTIVE COMPENSATION

     The  Company's  general  approach to base salary and  short-term  incentive
compensation is to pay salaries which when combined with bonuses are competitive
with the  salaries  and bonuses  paid to  executives  of other  companies in the
industry  based  upon  the  individual's   experience  and  past  and  potential
contribution  to the  Company.  The  base  salary  for the  Company's  executive
officers  for  fiscal  year 1997  reflects  levels  deemed by the  Company to be
appropriate in view of the prior and expected  contribution of the executives to
the Company's development and the environment in which the Company operated. The
Company  believes that a significant  part of the overall  compensation  paid to
executives  should  consist of bonuses paid annually based on the ability of the
executive to achieve specified Company and individual goals.

                                                                              18

<PAGE>

     A publicly held corporation may not, subject to limited exceptions,  deduct
for federal income tax purposes certain  compensation paid to certain executives
in excess of $1 million in any taxable year (the "Deduction Limitation").  It is
not expected  that  compensation  to  executives  of the Company will exceed the
Deduction  Limitation in the foreseeable  future,  and,  therefore,  the Company
generally has not attempted to qualify any of its existing  compensation  plans,
programs and arrangements for any of the exceptions to the Deduction Limitation.


STOCK OPTION PLANS

     The Board of Directors and the  Compensation  Committee  believe that stock
ownership is a significant incentive in building shareholder wealth and aligning
the interest of employees and  shareholders.  Stock options will only have value
if the Company's stock price increases. Stock options utilize vesting periods to
encourage key  employees to  contribute  while they are employed by the Company.
The Stock Option Plans  authorize  the Board of Directors to award key employees
stock options at an exercise price, vesting schedules and with terms established
by the Board of Directors.


CHIEF EXECUTIVE OFFICER COMPENSATION

The Chief Executive  Officer's  compensation for the fiscal year ended September
30,  1997 was  $391,500  which  included an annual  salary of  $300,000  reduced
voluntarily to $231,600 as of May 1, 1997 by the Chief Executive Officer.


COMPENSATION COMMITTEE

John W. Beck (Chairman)
Anton Schedlbauer
Richard Reiss

                                                                              19

<PAGE>

PRICE PERFORMANCE GRAPH

     Set forth below is a line graph comparing the Company's  total  shareholder
return on Common Stock with the S&P 500 Index ("S&P") and the S&P Beverage Index
as of the market close on September 30, 1997. The Company's Class B Common Stock
began trading on the NYSE on September 20, 1995.


                        PPO PERFORMANCE RELATIVE TO THE
                         S&P 500 AND THE S&P BEV INDEX
                     OCTOBER 1, 1996 -- SEPTEMBER 30, 1997

 [THE FOLLOWING TABLE WAS REPRESENTED BY A LINE GRAPH IN THE PRINTED MATERIAL.]

                                   P.P.O.        S&P 500        S&P Bev.
                                   ------        -------        --------
October 31, 1996 .............       .00%           .00%           .00%
November 29, 1996 ............    - 7.50%          7.55%          1.31%
December 31, 1996 ............    -20.00%          5.42%          3.03%
January 31, 1997 .............    - 7.50%         12.00%         15.77%
February 28, 1997 ............    -15.00%         12.88%         18.50%
March 31, 1997 ...............    -15.00%          8.25%         11.13%
April 30, 1997 ...............    - 2.50%         14.71%         24.47%
May 30, 1997 .................       .00%         21.69%         32.92%
June 30, 1997 ................     20.00%         27.14%         32.87%
July 31, 1997 ................     55.00%         37.25%         36.11%
August 29, 1997 ..............     55.00%         29.57%         16.54%
September 30, 1997 ...........     38.75%         36.66%         26.29%

                                                                              20

<PAGE>

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

CERTAIN TRANSACTIONS

     The Company  entered into  agreements  with  Badillo/Saatchi  & Saatchi and
Comstat/Rowland, pursuant to which such companies provide advertising and public
relations  services to the  Company.  Both  companies  are  controlled  by Angel
Collado-Schwarz,  a  shareholder  of the Company.  The Company  paid  $3,671,058
pursuant to these agreements in the fiscal year ended September 30, 1997.

     The  Company  uses the  services  of the law firm of  McConnell  Valdes.  A
partner of such firm,  Ana Matilde Nin is the sister of the  President and Chief
Executive  Officer of the  Company.  The Company paid  $411,050  pursuant to the
services  provided by McConnell  Valdes in the fiscal year ended  September  30,
1997.

     The Company has requested that the law firm of Winthrop,  Stimson, Putnam &
Roberts perform certain legal services for the Company. Sutton Keany, a director
of the  Company,  has been a partner at such firm since  1976.  Billing for such
services has been minimal during the fiscal year ended September 30, 1997.

     The Company has  established  stock option plans for certain  employees and
directors. In addition, the Company has granted stock options to Rafael Nin. See
"Executive   Compensation--Employee   Benefit  Plans--Stock  Option  Plans"  and
"Executive Compensation--Employee Benefit Plans--Nin Stock Option."


                 PROPOSAL NO. 2 - INDEPENDENT PUBLIC ACCOUNTANTS

     The  accounting  firm of KPMG Peat  Marwick  LLP has been  selected  as the
independent  public  accountants  for the  company  for the fiscal  year  ending
September  30, 1998.  Although the  selection  of  accountants  does not require
ratification,  the Board of Directors has directed that the  appointment of KPMG
Peat  Marwick LLP be  submitted  to  shareholders  for  ratification  due to the
significance  of their  appointment by the Company.  If the  shareholders do not
ratify the  appointment  of KPMG Peat Marwick  LLP, the Board of Directors  will
consider the appointment of other certified public accountants. A representative
of that firm, which served as the Company's  independent  public accountants for
the fiscal  year ended  September  30,  1997,  is  expected to be present at the
Annual Meeting and, if he or she so desires, will have the opportunity to make a
statement,  and in any  event  will  be  available  to  respond  to  appropriate
questions.

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ADOPTION OF PROPOSAL NO. 2.


                             SOLICITATION STATEMENT

     All expenses in connection  with the  solicitation of proxies will be borne
by the Company.  In addition to the use of the mails,  solicitations may be made
by regular employees of the Company by telephone, telegraph or personal contact,
without  additional  compensation.  The Company will,  upon  request,  reimburse
brokerage  houses and  persons  holding  shares of Common  Stock in the names of
their nominees for their reasonable expenses in sending  solicitation  materials
to their principals.


                              STOCKHOLDER PROPOSALS

     In order to be  considered  for  inclusion  in the  proxy  materials  to be
distributed in connection  with the next annual meeting of  shareholders  of the
Company, shareholder proposals for such meeting must be submitted to the Company
no later than August 31, 1998.

                                                                              21

<PAGE>

                                  OTHER MATTERS

     So far as now known,  there is no business other than that described  above
to be presented for action by the shareholders at the Annual Meeting,  but it is
intended  that the proxies  will be voted upon any other  matters and  proposals
that may legally come before the Annual Meeting or any adjournment  thereof,  in
accordance with the discretion of the persons named therein.


                                  ANNUAL REPORT

     All  shareholders  of record as of December 29, 1997 have been sent, or are
concurrently  herewith being sent, a copy of the Company's Annual Report for the
fiscal  year  ended  September  30,  1997.   Such  report   contains   certified
consolidated  financial  statements of the Company and its  subsidiaries for the
fiscal year ended September 30, 1996. THE COMPANY WILL FURNISH,  WITHOUT CHARGE,
A COPY OF ITS ANNUAL REPORT ON FORM 10-K FOR THE FISCAL YEAR ENDED SEPTEMBER 30,
1997 (WITHOUT  EXHIBITS) TO  SHAREHOLDERS  OF RECORD ON THE RECORD DATE WHO MAKE
WRITTEN REQUEST THEREFOR TO INVESTOR RELATIONS,  PEPSI-COLA PUERTO RICO BOTTLING
COMPANY, P.O. BOX 191709, SAN JUAN, PUERTO RICO 00919-1709.

By Order of the Company,




Lawrence Odell, Secretary

Hato Rey, Puerto Rico
Dated: December 31, 1997

                                                                              22

<PAGE>

PLEASE MARK, SIGN AND DATE THIS PROXY          Votes must be indicated       [X]
 PROMPTLY AND MAIL IT IN THE ENCLOSED          (X) in black or Blue ink.
   ENVELOPE. TO BE VALID, THIS PROXY 
      MUST BE SIGNED AND DATED.


                     PEPSI-COLA PUERTO RICO BOTTLING COMPANY
    Carretera 865 Km. 0.4, Bo. Candelaria Arenas, Toa Baja, Puerto Rico 00949

                                     PROXY

         This proxy is solicited on behalf of the Board of Directors of
                    Pepsi-Cola Puerto Rico Bottling Company

     Rafael Nin, with full powers of substitution, is hereby appointed the proxy
of, and authorized to represent,  the  undersigned and to vote all of the shares
of Common Stock of Pepsi-Cola  Puerto Rico Bottling Company entitled to be voted
by the  undersigned  as of  December  29,  1997 as  directed  below and,  in his
discretion,  on all other  matters  which may  properly  come  before the Annual
Meeting of Shareholders (the "Meeting") to be held at the Bankers Club of Puerto
Rico, Hato Rey Clubhouse,  Banco Popular Center Building, Hato Rey, Puerto Rico,
on Monday,  February 2, 1998, at 2:00 P.M. and at any adjournment  thereof as if
the undersigned were present and voting at the Meeting.

     Whether or not you expect to attend the  Meeting,  you are urged to execute
and return this proxy, which you may revoke at any time prior to its use.

     IF NO CONTRARY DIRECTION IS GIVEN WHEN THE DULY EXECUTED PROXY IS RETURNED,
SUCH SHARES WILL BE VOTED FOR ALL ITEMS.

(Continued and to be dated and signed on the reverse side.)

                                         PEPSI-COLA PUERTO RICO BOTTLING COMPANY
                                         P.O. BOX 11132
                                         NEW YORK, N.Y. 10203-0132


<TABLE>
<S>                                    <C>                           <C>                                        <C>
1.   Election of the following         FOR all nominees  [_]         WITHHOLD AUTHORITY to vote      [_]        *EXCEPTIONS    [_]
     nominees:                         listed below                  for all nominees listed below.
</TABLE>

Nominees: Charles R. Krauser, Rafael Nin, John W. Beck, C. Leon Timothy, Richard
Reiss, Sutton Keany, Basil K. Vasiliou

(INSTRUCTIONS:  To withhold authority to vote for any individual  nominee,  mark
the "Exceptions" box and write that nominee's name in the space provided below.)

*Exceptions ____________________________________________________________________

2.   Ratification of appointment of KPMG Peat Marwick LLP as independent  public
     accountants for the year ending September 30, 1998.

     FOR [_]        AGAINST [_]        ABSTAIN [_]

                                                    Change of Address and    [_]
                                                    or Comments Mark here

                                        Please date and sign this Proxy  exactly
                                        as your name  appears to the left on the
                                        Proxy  and  return  it  promptly  in the
                                        postage-paid   return   envelope.   When
                                        shares are held by joint  tenants,  both
                                        should  sign.  If a corporation,  please
                                        sign  the  full  corporate  name  by any
                                        authorized  officer.  If a  partnership,
                                        please sign the  partnership  name by an
                                        authorized person.

                                        Dated: ___________________________, 1998

                                        ________________________________________
                                                       Signature

                                        ________________________________________
                                                       Signature



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