PSB HOLDINGS INC /WI/
DEF 14A, 1998-03-30
SAVINGS INSTITUTIONS, NOT FEDERALLY CHARTERED
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<PAGE>
                          SCHEDULE 14A INFORMATION

     Proxy Statement Pursuant to Section 14(a) of the Securities
                             Exchange Act of 1934
                              (Amendment No. __)
Filed by the Registrant  X

Filed by a Party other than the Registrant __

Check the appropriate box:

___ Preliminary Proxy Statement

___ Confidential, for Use of the Commission Only (as permitted by Rule
    14a-6(e)(2))

 X  Definitive Proxy Statement

___ Definitive Additional Materials

___ Soliciting Material Pursuant to <section> 240.14a-11(c) or <section>
    240.14a-12
                            PSB HOLDINGS, INC.
            (Name of Registrant as Specified In Its Charter)

                              NOT APPLICABLE
  (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

 X  No fee required

___ Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
    0-11.
    (1) Title of each class of securities to which transaction applies:

    (2) Aggregate number of securities to which transaction applies:

    (3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
        the filing fee is calculated and state how it was determined):

    (4) Proposed maximum aggregate value of transaction:

    (5) Total fee paid:

___ Fee paid previously with preliminary materials.

___ Check box if any part of the fee is offset as provided by Exchange Act
    Rule 0-11(a)(2) and identify the filing for which the offsetting fee
    was paid previously.  Identify the previous filing by registration
    statement number, or the Form or Schedule and the date of its filing.

    (1) Amount Previously Paid: _______________________________

    (2) Form, Schedule or Registration Statement No:___________

    (3) Filing Party: ______________________

    (4) Date Filed: ________________________
<PAGE>
             NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                OF

                        PSB HOLDINGS, INC.


                       ____________________



     The annual meeting of shareholders of PSB Holdings, Inc. will be held
 at 3:00 p.m., Tuesday, April 21, 1998 at the offices of Peoples State
 Bank, 1905 West Stewart Avenue, Wausau, Wisconsin for the following
 purposes:


 1.  To elect 12 directors for terms which will expire at the annual
     meeting of shareholders to be held in 1999; and

 2.  To transact such other business as may properly come before the
     meeting.

     Shareholders of record at the close of business on March 24, 1998 are
 entitled to notice of and to vote at the annual meeting of shareholders
 and any adjournment thereof.


                              By Order of the Board of Directors


                              GORDON P. GULLICKSON
                              Gordon P. Gullickson
                              President
 March 31, 1998






 SHAREHOLDERS ARE REQUESTED TO PROMPTLY DATE, SIGN AND RETURN THE
 ACCOMPANYING PROXY IN THE ENCLOSED ENVELOPE WHETHER OR NOT THEY EXPECT TO
 ATTEND THE ANNUAL MEETING.  SHAREHOLDERS WHO ATTEND THE ANNUAL MEETING AND
 WISH TO VOTE THEIR SHARES IN PERSON MAY DO SO BY REVOKING THEIR PROXY AT
 ANY TIME PRIOR TO THE VOTING THEREOF.
<PAGE>
 PSB HOLDINGS, INC.                                   MARCH 31, 1998
 1905 W. STEWART AVENUE
 WAUSAU, WISCONSIN  54401


                          PROXY STATEMENT
                                FOR
                  ANNUAL MEETING OF SHAREHOLDERS
                     TO BE HELD APRIL 21, 1998



                      SOLICITATION OF PROXIES

     The enclosed proxy is solicited by the Board of Directors of PSB
 Holdings, Inc. (the "Company") for use at the annual meeting of
 shareholders to be held on April 21, 1998, and at any adjournment thereof
 (the "Annual Meeting") for the purposes set forth in the foregoing notice.

     In addition to solicitation by mail, officers, directors and employees
 of the Company and its subsidiaries, none of whom will be compensated for
 such services, may solicit proxies in person or by telephone, facsimile,
 electronic mail or other forms of communication.  Expenses in connection
 with the solicitation of proxies, including the reasonable expenses of
 brokers, fiduciaries and other nominees in forwarding proxy material to
 beneficial owners of the Company's common stock, will be borne by the
 Company.


                         VOTING OF PROXIES

     Each holder of the Company's common stock is entitled to one vote in
 person or by proxy for each share held of record on all matters to be
 voted upon at the Annual Meeting.  Only shareholders of record on
 March 24, 1998 are entitled to notice of and to vote at the Annual
 Meeting.

       With respect to the election of directors, shareholders may vote in
 favor of the nominees specified on the accompanying form of proxy or may
 withhold their vote.  Votes that are withheld will be excluded entirely
 from the voting for directors and will have no effect.  The nominees
 receiving the largest number of votes will be elected as directors of the
 Company.

     On all matters other than the election of directors, shareholders may
 vote in favor of a proposal, against a proposal or abstain from voting.
 Abstentions on any matter presented to the Annual Meeting will be treated
 as shares that are present and entitled to vote for purposes of
 determining whether a quorum is present, but such abstentions shall be
 treated as unvoted for

                                   -1-

 purposes of determining whether the matter has been approved by the
 shareholders.  Approval of the appointment of auditors or any other
 proposal (other than the election of directors) which may come before
 the Annual Meeting requires the affirmative vote of the majority of
 the votes cast, in person or by proxy, at the Annual Meeting.
<PAGE>
     Brokers who hold shares of the Company's common stock in street name
 for customers may have discretionary authority to vote on certain matters
 when they have not received instructions from beneficial owners, but may
 not have authority to vote the shares on other matters.  As to matters for
 which the broker cannot vote shares held in street name, the shares will
 be recorded as a "broker non-vote."  Shares reported as broker non-votes
 will not be considered present and entitled to vote with respect to the
 matter and will not be counted for purposes of determining whether a
 quorum is present.

     A shareholder who executes the accompanying form of proxy may revoke
 it at any time before it is voted by filing with the Company another duly
 executed proxy bearing a later date, giving written notice to the
 Secretary of the Company or oral notice to the presiding officer at the
 Annual Meeting.

     The persons named in the accompanying form of proxy will vote the
 shares subject to each proxy.  The proxy in the accompanying form will be
 voted as specified by each shareholder, but if no specification is made,
 each proxy will be voted:

     (1)  TO ELECT the 12 persons nominated by the Board of Directors to
          terms of office which will expire at the annual meeting of
          shareholders to be held in 1999 (see "Election of Directors");

     (2)  IN THE BEST JUDGMENT of those named as proxies on the enclosed
          form of proxy on any other matters to properly come before the
          Annual Meeting.


                       ELECTION OF DIRECTORS

     The Company's articles of incorporation provide that the number of
 directors shall be determined by resolution of the Board of Directors, but
 that there shall be not less than five nor more than seventeen directors.
 The number of directors within these limits is set by resolution of the
 Board.  Directors are elected each year to serve a one-year term.  Members
 of the Board of Directors also serve as members of the Board of Directors
 of the Company's subsidiary, Peoples State Bank (the "Bank").

     In 1997, the Board increased the number of directors from 10 to 12 and
 elected Charles A. Ghidorzi and William M. Reif to terms of office which
 will expire at the Annual Meeting.  At the Annual Meeting, Leonard C.
 Britten, Gordon P. Connor, Patrick L. Crooks, William J. Fish, George L.
 Geisler, Charles A. Ghidorzi, Gordon P. Gullickson, Lawrence Hanz, Jr.,

                                   -2-

 Thomas R. Polzer, William M. Reif, Thomas A. Riiser, and Eugene Witter
 will each be candidates for election as a director to serve a term which
 will expire at the 1999 annual meeting of shareholders.  Each of the
 nominees has consented to serve if elected, but in case one or more of
 the nominees is not a candidate at the Annual Meeting, it is the intention
 of the persons designated as proxies on the accompanying form of proxy to
 vote for such substitute or substitutes as may be designated by the Board
 of Directors.
<PAGE>
     The name, age, principal occupation or employment and other
 affiliations with respect to each nominee is set forth below.  The year in
 which each person became a director of the Company is indicated in
 parentheses.
<TABLE>
<CAPTION>
          <S>                              <C>
          Leonard C. Britten, 84           Gordon P. Gullickson, 69
          Retired, Chairman                President of the Company
          of Board of the Bank             and the Bank
          (1995)                           (1995)

          Gordon P. Connor, 60             Lawrence Hanz, Jr., 73
          Investor, Connor Securities      Vice President of Hanz
          (1995)                           Contractors Ready Mix
                                           (1995)

          Patrick L. Crooks, 63            Thomas R. Polzer, 55
          Attorney, Crooks, Low &          Secretary Treasurer of
          Connell, S.C.                    M & J Sports
          (1995)                           (1995)

          William J. Fish, 47              William M. Reif, 56
          Vice President,                  President and CEO
          A.F.S.C.O., Inc                  Wausau Coated Products, Inc.
          (McDonald's franchisee)          (1997)
          (1995)

          George L. Geisler, 90            Thomas R. Riiser, 62
          President of G.L.G. Inc.         President of Riiser Oil
          (1995)                           Company
                                           (1995)

          Charles A. Ghidorzi, 52          Eugene Witter, 74
          President                        Witter Farm Dairy
          Ghidorzi Construction Co., Inc.  (1995)
          (1997)
</TABLE>
                                   -3-

             COMMITTEES AND COMPENSATION OF DIRECTORS

 COMMITTEES AND MEETINGS

     The Board of Directors appointed an Audit & Examining Committee.  The
 Board of Directors of the Bank appointed a Compensation & Pension
 Committee which serves in lieu of a committee of the Company's Board of
 Directors.

     During 1997, Messrs. Connor, Fish, Geisler, Gullickson, and Polzer
 served as members of the Audit & Examining Committee.  The Audit &
 Examining Committee held one meeting during 1997 to review the scope of
 the audit engagement for the Company, the range of audit and nonaudit
 fees, and bank regulatory examinations.

     The Board does not have a standing nominating committee.  The
 functions of a nominating committee are performed by the Board which will
 consider nominations for directors submitted by shareholders.
 Recommendations concerning nominations with pertinent background
 information should be directed to the President of the Company.  The Board
 has not adopted formal procedures with respect to nominee recommendations.
<PAGE>
      The Company pays no compensation to its officers.  All officers are
 full-time employees of the Bank.  Messrs. Britten, Connor, Crooks,
 Geisler, Hanz, and Riiser served as members of the Bank's Compensation &
 Pension Committee in 1997.  The Committee met twice during 1997 to review
 and recommend to the Board base salaries and bonus compensation of Bank
 officers.  See "Executive Officer Compensation."

     During 1997, the Board of Directors of the Company met seven times and
 the Bank's Board of Directors met thirteen times.  All of the directors
 attended at least 75% of the aggregate number of meetings of the
 respective Boards of Directors and meetings of committees of the Board of
 Directors of the Bank on which they served.

 COMPENSATION OF DIRECTORS

     Directors receive no compensation for service as directors of the
 Company, but receive $400 for each meeting of the Board of Directors of
 the Bank attended.  Directors of the Bank also receive $300 for each
 meeting of the Bank's Loan Committee attended and $200 for each other
 committee meeting attended.  Directors of the Bank are also eligible to
 receive a bonus at year end in a maximum amount of $4,800.  The maximum
 bonus is reduced by $400 for each meeting of the Bank's Board of Directors
 not attended after the first absence.  During 1997, no director received
 more than the standard arrangements described above.

     The Bank also maintains a non-qualified retirement plan for Bank
 directors.  A Bank director who has served a minimum of 15 years on the
 Board of the Bank is entitled to receive a retirement benefit of 50% of
 the aggregate director fees and bonus received by the director

                                   -4-

 during the five year period immediately preceding his retirement from the
 Board.  Retirement benefits are payable in 20 quarterly installments
 except that in the event of death, accrued but unpaid benefits may be
 paid either in installments or in a lump sum.


               BENEFICIAL OWNERSHIP OF COMMON STOCK

     As of the record date, March 24, 1998, the Company had 883,235 shares
 of common stock outstanding.

     The following table sets forth, based on statements filed with the
 Securities and Exchange Commission or information otherwise known to the
 Company, the amount of common stock which is deemed beneficially owned as
 of the record date by each person known to the Company to be the
 beneficial owner of more than 5% of the outstanding shares of common stock
 of the Company.
<TABLE>
<CAPTION>
                            Shares of Bank Stock     Percent of
     NAME AND ADDRESS        BENEFICIALLY OWNED        CLASS
     <S>                           <C>                 <C>
     Caroline S. Mark              53,330              6.04%
     2003 Ridgeview Dr.
     Wausau, WI  54401
</TABLE>
     The following table sets forth, based on statements filed with the
 Securities and Exchange Commission or otherwise made to the Company, the
 amount of common stock which is deemed beneficially owned as of the record
<PAGE>
 date by the directors, nominees to become directors, each of the executive
 officers named in the summary compensation table, and all directors and
 officers as a group.  The amounts indicated include, as applicable, shares
 held by businesses or entities controlled by the directors and shares held
 indirectly, in trust or otherwise, for the benefit of the directors and/or
 the director's spouse, children or other relatives sharing the same
 residence.

                                   -5-
<TABLE>
<CAPTION>
                               Shares of stock     Percent of
     NAME                     BENEFICIALLY OWNED     CLASS
 <S>                            <C>                 <C>
 Leonard C. Britten               4,385                *
 Gordon P. Connor                 7,265                *
 Patrick L. Crooks                6,368                *
 William J. Fish                  4,775                *
 George L. Geisler               19,264              2.18%
 Charles A. Ghidorzi               0                   *
 Gordon P. Gullickson             7,050                *
 Lawrence Hanz Jr.               44,070              4.99%
 Thomas R. Polzer                   595                *
 William M. Reif                  1,140                *
 Thomas A. Riiser                 8,575                *
 Eugene Witter                   10,000              1.13%
 Kenneth M. Selner                4,660                *

 All directors and
 officers as a group
 (13 persons)                   117,497             13.30%
<FN>
      *Less than 1%
</TABLE>

      SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
     Section 16(a) of the Securities Exchange Act of 1934 and regulations
 of the Securities and Exchange Commission ("SEC") require the Company's
 directors and officers and persons who own more than 10% of the Company's
 common stock ("reporting persons") to file reports of ownership and
 changes in ownership with the SEC.  Reporting persons are also required by
 SEC regulations to furnish the Company with copies of all section 16(a)
 forms filed by them with the SEC.  Based solely on a review of the copies
 of the forms received by the Company or upon written representations from
 certain of these reporting persons as to compliance with the section 16(a)
 regulations, the Company is of the opinion that for the 1997 fiscal year,
 all directors satisfied all filing requirements applicable under section
 16 and SEC regulations to reporting persons.


                  EXECUTIVE OFFICER COMPENSATION

 SUMMARY COMPENSATION TABLE

     No compensation is paid by the Company to any of its officers.  All
 executive officers of the Company are regular, full-time employees of the
 Bank.  The table below sets forth compensation awarded, earned or paid by
 the Bank for services in all capacities during

                                   -6-
<PAGE>
 each of the three years ended December 31, 1997, 1996 and 1995, to the
 Bank's Chief Executive Officer ("CEO") and each executive officer of the
 Bank, other than the CEO, as of December 31, 1997, whose total annual
 salary and bonus compensation for the most recent fiscal year exceeded
 $100,000.  Neither the Company nor the Bank maintain a long-term
 compensation plan or stock option or stock appreciation rights plan.
<TABLE>
<CAPTION>
                            Summary Compensation Table
                                                             Other
                                                             Annual     All Other
 Name and                                                    Compen-    Compensa-
 Principal Position        Year     Salary(1)   Bonus        sation     tion
 <S>                       <C>      <C>         <C>          <C>        <C>
 Gordon P. Gullickson      1997     $118,000    $ 83,500     $  0       $ 35,450(2)
 President and a director  1996     $115,000    $ 80,000     $  0       $ 12,600
                           1995     $115,000    $ 70,000     $  0       $ 13,000

 Kenneth M. Selner         1997     $ 74,000    $ 33,500     $  0       $ 13,565(2)
 Executive Vice President  1996     $ 71,500    $ 32,000     $  0       $  2,015
                           1995     $ 69,000    $ 32,000     $  0       $    0
<FN>
      (1)   Includes compensation deferred by participants under the Bank's
            401(k) plan.
      (2)   Includes (a) contributions under the Bank's 401(k) plan for
            Mr. Gullickson ($3,200) and Mr. Selner ($2,164), (b) contributions
            under the Bank's profit sharing plan for Mr. Gullickson ($22,250)
            and Mr. Selner ($11,401), and (c) directors fees of $10,000 paid to
            Mr. Gullickson.
</TABLE>
 COMMITTEE'S AND BOARD'S REPORT ON COMPENSATION POLICIES

     GENERAL

     Compensation policies are administered by the Compensation & Pension
 Committee of the Bank's Board of Directors (the "Compensation Committee").
 The Bank's executive compensation policies are intended to attract and
 retain individuals who have experience in banking and to provide a level
 of compensation which is competitive with other banks.  Although
 compensation data from the Wisconsin Bankers Association may be consulted
 for purposes of comparison, given the disparity of size among banks and
 the difficulty in drawing exact comparisons between the duties and
 responsibilities of officers of other banks, the determination of
 appropriate compensation levels by the Compensation Committee is
 subjective.

     BASE SALARIES

     Base salaries are recommended by the President and reviewed on an
 annual basis by the Compensation Committee.  Annual increases are
 determined by the overall objective of maintaining competitive salary
 levels, general factors such as the rate of inflation and individual job
 performance.  Individual job performance is the most important of these

                                   -7-

 criteria.  The Compensation Committee, after reviewing the recommendations
 of the President for salaries other than his own, recommends base salary
<PAGE>
 amounts to the full Board of Directors of the Bank which makes the final
 decision with respect to all base salary and incentive compensation
 matters.

     INCENTIVE COMPENSATION

     A significant portion of the Bank's annual compensation package is
 represented by participation in the Bank's incentive bonus program.
 Executive officers and all other employees of the Bank are eligible for
 bonus compensation.  The amount of the bonus compensation is determined by
 the Board of Directors of the Bank based on the recommendations of the
 Compensation Committee and the President and is completely discretionary
 with the Board.  Factors considered in awarding bonus compensation are the
 Bank's profitability and the individual's length of service, position held
 and job performance.

     COMPENSATION COMMITTEE AND BOARD INTERLOCKS AND INSIDER PARTICIPATION

     No executive officer of the Company or the Bank served on the board of
 directors or compensation committees of any organization whose executive
 officers served on the Compensation Committee.  Mr. Gullickson is an
 employee of the Bank and a member of its Board of Directors, but does not
 participate in the Board's formal determination of compensation levels
 which are recommended by him.


                      STOCK PRICE PERFORMANCE

     Transactions in the Company's common stock are infrequent and prices
 are determined by negotiation between the parties.  No data regarding the
 prices at which trades are made is published or otherwise publicly
 available.  Therefore, there is no active market which would make
 meaningful comparisons to bank or financial institution stocks which are
 actively traded.

                       CERTAIN RELATIONSHIPS
                     AND RELATED TRANSACTIONS

     During 1997, in the ordinary course of business, directors and
 officers of the Company and the Bank and many of their associates and the
 firms of which they serve as directors and officers conducted banking
 transactions with the Bank.  In the opinion of management, these
 transactions were made on terms comparable to those which are available to
 unaffiliated parties.  All loans to directors and officers and to persons
 or firms affiliated with directors and officers were made on substantially
 the same terms, including interest rates and collateral, as those
 prevailing at the time for comparable transactions with unrelated persons
 and did not involve more than normal risk of collectibility or present
 other unfavorable features.  Management of the Company and the Bank expect
 that transactions such as those described above will continue in the
 future.

                                   -8-

                       SHAREHOLDER PROPOSALS

     If any shareholder desires to submit a proposal for inclusion in the
 proxy statement to be used in connection with the annual meeting of
<PAGE>
 shareholders to be held in 1999, the proposal must be in proper form and
 received by the Company no later than December 1, 1998.


                           OTHER MATTERS

     At this date, there are no other matters the Board of Directors
 intends to present or has reason to believe others will present to the
 Annual Meeting.  If other matters now unknown to the Board of Directors
 come before the meeting, the individuals named as proxies on the
 accompanying form of proxy will vote in accordance with their judgment.


                                   By Order of the Board of Directors




                                   GORDON P. GULLICKSON
                                   Gordon P. Gullickson
                                   President





         PLEASE SIGN, DATE AND RETURN YOUR PROXY PROMPTLY.

                                   -9-
<PAGE>
                          PSB HOLDINGS, INC.
             PROXY SOLICITED BY DIRECTORS FOR ANNUAL MEETING
                            APRIL 21, 1998

     The undersigned, having received the notice of annual meeting, proxy
 statement, and annual report of PSB Holdings, Inc. for the year ended
 December 31, 1997, hereby appoint(s) James E. Low and Harold H. Telschow, and
 each of them, with full power of substitution, proxies of the undersigned to
 vote all shares of the undersigned in PSB Holdings, Inc. at the annual
 meeting of shareholders to be held on April 21, 1998 and at any adjournments
 thereof.

     THE DIRECTORS RECOMMEND A VOTE FOR THE ELECTION OF EACH NOMINEE.
<TABLE>
<CAPTION>
 1.  Election of Directors:
     <S>                 <C>                    <C>
     Leonard C. Britten  George L. Geisler      Thomas R. Polzer
     Gordon P. Connor    Charles A. Ghidorzi    William M. Reif
     Patrick L. Crooks   Gordon P. Gullickson   Thomas A. Ritter
     William J. Fish     Lawrence Hanz, Jr.     Eugene Witter
</TABLE>
     __ FOR  each nominee listed above  __  WITHHOLD AUTHORITY
             (except as marked to           to vote for all nominees listed
             the contrary below)            above

     (Instruction:  To withhold authority to vote for any individual
     nominee(s), print the name of the nominee on the space provided:
     __________________________________________________________________

 2.  In their discretion, the proxies are authorized to vote upon matters not
     known to the Board of Directors as of the date of the accompanying proxy
     statement, matters incident to the conduct of the meeting and to vote for
     any nominee of the Board whose nomination results from the inability of
     an above-named nominee to serve.

   UNLESS OTHERWISE SPECIFIED IN THE SQUARES PROVIDED, THE PROXIES SHALL VOTE
 FOR THE ELECTION OF THE NOMINEES LISTED ABOVE.


 Please print name of shareholder below: Dated _________________, 1998


 Name:__________________________     __________________________________
      (Please Print)                              Signature

 Name:__________________________     ___________________________________
      (Please Print)                      Signature if held jointly

                                     When shares are held by joint tenants,
                                     both should sign.  When signing as
                                     attorney, executor, administrator,
                                     trustee or guardian, please give full
                                     title.  If a corporation, please sign
                                     in full corporate name by president or
                                     other authorized officer.  If a
                                     partnership, please sign in
                                     partnership name by authorized person.

 PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY PROMPTLY USING THE ENCLOSED
 ENVELOPE.


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