<PAGE>
Exhibit 99
LEVI 1155 Battery Street, San Francisco, CA 94111
STRAUSS
& Co.
NEWS
For Immediate Release Investor Contact: Eileen VanEss
(415) 501-2477
Media Contact: Linda Butler
(415) 501-6070
Levi Strauss & Co. to Pursue $350 Million
Private Placement of Senior Notes
SAN FRANCISCO (September 29, 2000) - Levi Strauss & Co. today announced that it
is pursuing through a private placement the issuance of $350 million of senior
notes due 2007. The purpose of the offering is to reduce commitments under our
bank credit facilities. Net proceeds from this offering will be used to repay a
portion of the outstanding debt under these bank facilities and for general
corporate purposes.
The senior notes will rank equally with all of the company's other unsecured
senior indebtedness.
The senior notes will not be registered under the Securities Act of 1933 and may
not be offered or sold in the United States absent registration or an applicable
exemption from the registration requirements of the Securities Act of 1933.
###
